GOODHEART WILLCOX CO INC
DEF 14A, 1999-06-16
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
Previous: GPU INC /PA/, POS AMC, 1999-06-16
Next: HASBRO INC, 8-K, 1999-06-16



<PAGE>   1
                                  SCHEDULE 14A
                                 (RULE 14A-101)

                    INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                     EXCHANGE ACT OF 1934 (AMENDMENT NO.  )


     Filed by the registrant [ ]

     Filed by a party other than the registrant [ ]

     Check the appropriate box:

     [ ] Preliminary proxy statement           [ ] Confidential, for Use of the
                                                   Commission Only (as permitted
                                                   by Rule 14a-6(e)(2))

     [ ] Definitive proxy statement

     [ ] Definitive additional materials

     [ ] Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12


                         GOODHEART-WILCOX COMPANY, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


                         GOODHEART-WILCOX COMPANY, INC.
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of filing fee (Check the appropriate box):

     [ ] No fee required.

     [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and
0-11.

     (1) Title of each class of securities to which transaction applies:

- --------------------------------------------------------------------------------

     (2) Aggregate number of securities to which transaction applies:

- --------------------------------------------------------------------------------

     (3) Per unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee
is calculated and state how it was determined):

- --------------------------------------------------------------------------------

     (4) Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------

     (5) Total fee paid:

- --------------------------------------------------------------------------------

     [ ] Fee paid previously with preliminary materials.

- --------------------------------------------------------------------------------

     [ ] Check box if any part of the fee is offset as provided by Exchange Act
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the form or schedule and the date of its filing.

     (1) Amount previously paid:

- --------------------------------------------------------------------------------

     (2) Form, schedule or registration statement no.:

- --------------------------------------------------------------------------------

     (3) Filing party:

- --------------------------------------------------------------------------------

     (4) Date filed:

- --------------------------------------------------------------------------------
<PAGE>   2

                             THE GOODHEART-WILLCOX
                                 COMPANY, INC.
           18604 WEST CREEK DRIVE -- TINLEY PARK, ILLINOIS 60477-6243
[GOODHEAR LOGO]

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                            TO BE HELD JULY 13, 1999

To the Shareholders of The Goodheart-Willcox Company, Inc.:

     The Annual Meeting of Shareholders of The Goodheart-Willcox Company, Inc.,
will be held at the offices of the Company on Tuesday, July 13, 1999 at 9:30
a.m. C.D.T., for the following purposes:

     1. To fix the number and elect directors of the Company to serve until the
        next meeting of shareholders and until their respective successors shall
        have been elected and qualified.

     2. To consider and vote upon ratifying the selection of Grant Thornton LLP
        as independent certified public accountants for the current fiscal year.

     3. To transact such other business as may properly come before the meeting.

     Shareholders of record at the close of business on May 21, 1999, are
entitled to notice of and to vote at the meeting and any adjournment thereof.

     The Company's Annual Report, with financial statements for the fiscal year
ending April 30, 1999, a proxy statement and a form of proxy are enclosed
herewith.

     Please execute the enclosed proxy and return it promptly in the enclosed
envelope to ensure that your shares are represented at the meeting. If you
attend the meeting and wish to vote in person, you may then withdraw your proxy.

                                         By Order of the Board of Directors

                                         DICK G. SNYDER
                                         Senior Vice President and Secretary

June 16, 1999
<PAGE>   3

                      THE GOODHEART-WILLCOX COMPANY, INC.

                                PROXY STATEMENT

     The enclosed proxy is solicited by the Board of Directors for use at the
Annual Meeting of Shareholders of The Goodheart-Willcox Company, Inc. (the
"Company") to be held Tuesday, July 13, 1999, and at any adjournment thereof,
for the purposes set forth in the attached notice. The cost of proxy
solicitation will be paid by the Company and may be by mail or by telephone. All
proxies which are properly executed and received prior to the meeting will be
voted in accordance with the choices specified thereon. When no choice is
specified, they will be voted in accordance with the recommendations of
management. Any shareholder giving a proxy may revoke it by notice in writing
delivered to the Secretary at any time prior to its use, by delivering a later
proxy or by voting in person at the Annual Meeting.

     At the close of business on May 21, 1999, the record date for the
determination of shareholders entitled to vote at the meeting, there were
outstanding and entitled to vote 584,700 shares of the Company's $1.00 par value
common stock. Each share is entitled to one vote on all matters. There are no
cumulative voting rights. The nominees receiving the greatest number of votes
cast by the holders of common stock will be elected directors. The affirmative
vote of the majority of shares of common stock present in person or by proxy at
the meeting is necessary for the ratification of the selection of the
independent certified public accountants.

     The Company's Annual Report, including financial statements for the fiscal
year ending April 30, 1999, proxy statement and form of proxy are scheduled to
be mailed to shareholders on or about June 16, 1999.

ITEM 1. ELECTION OF DIRECTORS

     The Board of Directors recommends that five directors be elected at the
annual meeting, each to serve terms of one year and until their respective
successors have been elected and qualified. Five directors were elected at last
year's Annual Meeting of Shareholders. The nominees for director, all of whom
are now serving as directors, are listed below together with certain
biographical information. Except as otherwise indicated, each nominee for
director has been engaged in his or her present principal occupation for at
least the past five years.

     It is intended that proxies will be voted, unless otherwise specified, for
the nominees named below. Proxies will be voted in a discretionary manner should
any nominee be unable to serve. The Board of Directors has no reason to believe
that any nominee will be unable to serve.

                                        1
<PAGE>   4

                             NOMINEES FOR DIRECTOR

<TABLE>
<CAPTION>
               NAME AND PRINCIPAL OCCUPATIONS                 DIRECTOR
                      OR AFFILIATIONS                          SINCE*
               ------------------------------                 --------
<S>                                                           <C>
Robert C. DeBolt, age 60, President and Chief Executive
  Officer, since 1984, F.H. Ayer Manufacturing Co., Chicago
  Heights, Illinois, a remanufacturer of pumps, steam
  turbines and transmissions; Director, F.H. Ayer
  Manufacturing Co., First National Bank, Chicago Heights,
  Illinois; member Audit/Compensation Committee of Board of
  Directors.................................................    1992
John F. Flanagan, age 55, Chairman of the Board since March,
  1997; President and Chief Executive Officer since June,
  1980; Treasurer from January, 1973 to April, 1988; Vice
  President from January, 1973 to June, 1980; prior thereto
  various positions with the Company since 1968.............    1971
Wilma Pitts Griffin, PhD, CFCS, age 62, Professor since
  1987, Department of Family and Consumer Sciences, Baylor
  University, Waco, Texas; Associate Professor, University
  of Texas, Austin, Texas, 1973 to 1987; President, American
  Association of Family and Consumer Sciences, 1985 to 1986;
  consultant to the Company since 1982; member,
  Audit/Compensation Committee of Board of Directors........    1988
Clois E. Kicklighter, EdD, age 60, Dean Emeritus since 1998,
  Dean 1983 to 1998, School of Technology, Indiana State
  University, Terre Haute, Indiana; Professor of
  Construction Technology 1966 to 1998; Chairman, Executive
  Board, National Association of Industrial Technology, 1988
  to 1989; Chairman, National Association of Industrial
  Technology Board of Accreditation, 1989 to 1997; Chairman
  National Association of Industrial Technology Foundation
  Board, 1998 to present; consultant to the Company since
  1983......................................................    1988
Mrs. Loraine J. Mix, age 87, private investor...............    1973
</TABLE>

- ---------------
* Includes predecessors of the Company for years prior to July, 1972.

                                        2
<PAGE>   5

                             ADDITIONAL INFORMATION
                         CONCERNING BOARD OF DIRECTORS

     All five of the nominees were elected directors of the Company at the last
Annual Meeting of Shareholders. The Board of Directors had four meetings during
the fiscal year ended April 30, 1999. All the incumbent directors attended the
1998 Annual Meeting of Shareholders and all the meetings of the Board during the
fiscal year.

                          AUDIT/COMPENSATION COMMITTEE

     The Board of Directors has established an Audit/Compensation Committee
which recommends to the Board of Directors the engagement of independent
auditors of the Company and reviews with such auditors the scope and result of
their audits, the internal accounting controls of the Company and the
professional services furnished by such auditors to the Company. The Committee
further reviews and recommends to the Board of Directors compensation
arrangements for the officers of the Company. The Committee presently consists
of Wilma Pitts Griffin, Chairperson, and Robert C. DeBolt. During Fiscal 1999,
the Committee met on three occasions.

                           COMPENSATION OF DIRECTORS

     Each director who is not on the Company's payroll is entitled to
compensation of $12,000 per annum, payable quarterly, except a director who is
absent from two consecutive regularly scheduled directors' meetings, with or
without cause, is not entitled to the next following quarterly payment and,
further provided, nonemployee directors shall be additionally entitled to a $500
attendance fee for each meeting of a duly constituted committee of the Board.
Directors are reimbursed for expenses incurred by attendance at the meetings.

                                        3
<PAGE>   6

                         SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

     The following table lists the beneficial ownership, as of May 1, 1999, of
persons known to the Company to be the beneficial owner of more than five
percent of the Company's common stock. The table also lists the beneficial
ownership, as of May 1, 1999, of common stock owned by all directors and
executive officers of the Company, and by all directors and executive officers
as a group:

<TABLE>
<CAPTION>
                                                                         AMOUNT AND
            NAME OF                            POSITION                  NATURE OF       PERCENT OF
       BENEFICIAL OWNER                      WITH COMPANY                OWNERSHIP         CLASS
       ----------------                      ------------                ----------      ----------
<S>                              <C>                                     <C>             <C>
Mrs. Loraine J. Mix............  Director                                 290,142(1)        49.6%
Fred Eychaner..................                                           111,412(2)        19.1%
Century American Corp..........                                            42,700(3)         7.3%
John F. Flanagan...............  Director and Executive Officer            22,792(4)         3.9%
Robert C. DeBolt...............  Director                                      --             --
Wilma Pitts Griffin............  Director                                     150              *
Clois E. Kicklighter...........  Director                                     100              *
Donald A. Massucci.............  Executive Officer                            300              *
Dick G. Snyder.................  Executive Officer                            700              *
Todd J. Scheffers..............  Executive Officer                             --             --
Directors and Executive
  Officers as a Group (8
  Persons).....................                                           314,184           53.7%
</TABLE>

- ---------------
 *  Less than one percent
(1) Mrs. Mix owns 24,942 shares and, in addition, is a co-trustee, with sole
    voting and investment power relating to shares of the Company, and a
    beneficiary together with her two daughters, one of whom is the wife of Mr.
    Flanagan, of a testamentary trust established by the Last Will of Floyd M.
    Mix, deceased, which trust holds 265,200 shares of the Company.

(2) On October 12, 1994, Mr. Fred Eychaner filed a Schedule 13D Statement with
    the Securities and Exchange Commission disclosing the purchase of 111,412
    shares of the Company's securities. Mr. Eychaner stated that the shares were
    purchased for investment and additional purchases of the Company's stock may
    be made subject to the availability of additional shares, an acceptable
    price, alternative sources of investment, and other factors. Mr. Eychaner
    also stated therein that there are no present plans to seek representation
    on the Company's Board of Directors. His address is 1645 West Fullerton
    Parkway, Chicago, Illinois 60614.

(3) On or about January 8, 1999, Century American Corporation filed a Schedule
    13G with the Securities and Exchange Commission disclosing the acquisition
    on December 31, 1998 of 42,700 shares of the Company's securities. Century
    American Corporation's address is Suite 3707, 875 N. Michigan Avenue,
    Chicago, Illinois 60611. On or about January 8, 1999, Century Partners

                                        4
<PAGE>   7

    filed Schedule 13G/A (Amendment No. 2) disclosing that as of December 31,
    1998, it had disposed of the 42,700 shares of the Company's securities
    previously reported as owned by it.

(4) Of these shares, 18,707 are owned beneficially and of record by Mr.
    Flanagan's wife, 707 are owned beneficially and of record by Mr. Flanagan,
    2,614 are owned jointly by Mr. Flanagan and his wife, 20 are held by Mr.
    Flanagan and his wife as custodian for their children, and 744 are held by
    their children.

            SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     The Company knows of no failure to file a required form.

                             EXECUTIVE COMPENSATION

                   REPORT OF AUDIT/COMPENSATION COMMITTEE OF
                  BOARD OF DIRECTORS ON EXECUTIVE COMPENSATION

     The Audit/Compensation Committee (the "Committee") of the Board of
Directors determines the base salary and annual bonuses for executive officers
based on Company and individual performance. Measurement of corporate
performance is based on Company goals and industry performance levels.

     To aid the Committee in this process, a review and evaluation of executive
compensation practices of other similar sized publishing companies was made. The
Company's executive level positions were then matched to comparable positions.
Competitive market compensation levels were determined for base salary level
increase and performance bonuses for the executive officers to a level
consistent with those of other companies in the industry.

                                         Wilma Pitts Griffin, Chairperson
                                         Robert C. DeBolt, Member

                     SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN

     The Board of Directors adopted a Supplemental Executive Retirement Plan
("SERP") effective May 1, 1994. The SERP is a non-qualified retirement plan
established for the benefit of a select group of management employees of the
Company to supplement benefits provided under the Company's Employees' Profit
Sharing Plan ("Plan"). To the extent benefits under the Plan are limited by the
Internal Revenue Code of 1986, supplemental benefits are provided under the
terms and conditions of the SERP. The Company administers the SERP and the Board
of Directors may amend or terminate it

                                        5
<PAGE>   8

at any time, provided that no amendment shall reduce or discontinue any benefit
accrued to the date of the Amendment. The Company has not funded the SERP and
there are no assets held by it.

                           SUMMARY COMPENSATION TABLE

     The following table shows executive compensation for the fiscal years
indicated for the Chief Executive Officer and all other executive officers of
the Company ("Named Officers"):

<TABLE>
<CAPTION>
                                                                                            ALL OTHER
                                                      ANNUAL COMPENSATION                  COMPENSATION
                                        ------------------------------------------------   ------------
          NAME AND PRINCIPAL              FISCAL                            OTHER ANNUAL
               POSITION                    YEAR        SALARY     BONUS     COMPENSATION
          ------------------            -----------   --------   --------   ------------
<S>                                     <C>           <C>        <C>        <C>            <C>
John F. Flanagan......................     1999       $300,000   $125,000      N/A(2)       $34,689(1)
  Chairman, President and                  1998        275,000    150,000      N/A(2)        34,689(1)
  Chief Executive Officer                  1997        262,650    125,000      N/A(2)        34,689(1)
Donald A. Massucci....................     1999       $135,000   $ 50,000      N/A(2)       $34,272(1)
  Vice-President/Treasurer                 1998        125,000     60,000      N/A(2)        34,137(1)
                                           1997        113,300     50,000      N/A(2)        29,756(1)
Dick G. Snyder........................     1999       $135,000   $ 50,000      N/A(2)       $38,184(1)
  Senior Vice-President/Secretary          1998        125,000     60,000      N/A(2)        38,174(1)
                                           1997        113,300     50,000      N/A(2)        33,793(1)
Todd J. Scheffers.....................     1999       $ 67,000   $ 10,000      N/A(2)       $12,273(1)
  Vice-President Sales                     1998         63,000      8,000      N/A(2)        11,548(1)
  (elected May 1, 1999)                    1997         58,000      7,000      N/A(2)        10,530(1)
</TABLE>

- ---------------
(1) Amounts of All Other Annual Compensation include amounts contributed or
    accrued for fiscal 1999 by the Company for or in behalf of the Named
    Officers under the Company's Employee Profit Sharing Plan, and the
    Supplemental Executive Retirement Plan (SERP) and amounts paid in fiscal
    1999 by the Company for life insurance coverage. The amounts contributed to
    the Profit Sharing Plan were $12,273 for Mr. Scheffers and $24,000 each for
    Messrs. Flanagan, Massucci and Snyder. The respective amounts paid for life
    insurance premiums for Messrs. Flanagan, Massucci and Snyder were $4,689,
    $5,235 and $9,272 and the respective amounts accrued under the SERP were
    $6,000, $5,037 and $4,912.

(2) The value of such benefits did not exceed the lesser of either $50,000 or
    10% of the total annual salary and bonus reported for any Named Officer.

                                        6
<PAGE>   9

                     EXECUTIVE OFFICER EMPLOYMENT AGREEMENT

     An agreement dated June 1, 1975, amended from time to time and further
amended April 16, 1999, between the Company and the Chief Executive Officer John
F. Flanagan provides that until April 30, 2004, or any renewal date, he will
serve as Chief Executive Officer, with his duties to be determined by the Board
of Directors. Effective May 1, 1999, he is to be paid compensation of $312,000
per year, plus reimbursement of expenses and any bonus awarded to him by the
Board of Directors. In the event Mr. Flanagan should die before the expiration
date of the agreement, the Company will pay his estate twenty-four months' full
salary. In addition, the agreement provides that if he is living and under
continuing disability for more than twenty-four months, the Company will pay him
one-half salary per month, not to exceed, however, sixty months. The agreement
further provides for reimbursement of medical care expenses incurred by him, his
spouse or defined dependents, not otherwise reimbursed by insurance provided by
the Company. From the date the agreement or any renewal expires, and if Mr.
Flanagan retires from the employ of the Company, he is to be paid consultative
compensation until his death at the rate of 50% of the annual compensation paid
to Mr. Flanagan during the year immediately prior to the termination of his
active employment.

                         SHAREHOLDER RETURN PERFORMANCE

     The line graph following compares the annual change in the cumulative total
shareholder return, assuming reinvestment of dividends, on the Company's common
stock (GWOX) against the cumulative total return of the dividends of the S&P 500
Composite Stock Index (S&P 500) and the S&P Publishing Index for the five year
period ending April 30, 1999.

     The graph is presented in accordance with SEC requirements. Shareholders
are cautioned against drawing any conclusions from the data contained therein,
as past results are not necessarily indicative of future performance. This graph
in no way reflects the Company's forecast of future financial performance.

                                        7
<PAGE>   10

     Comparison of Five Year Cumulative Total Return, assuming reinvestment of
dividends, among Goodheart-Willcox (GWOX), S&P Publishing Index and S&P 500
Index.

[GRAPH]

<TABLE>
<CAPTION>
                                                          'GWOX                'S&P PUBLISHING 500           'S&P 500 INDEX
                                                          -----                -------------------           --------------
<S>                                             <C>                         <C>                         <C>
'1994                                                      100                         100                         100
'1995                                                       98                         100                         117
'1996                                                      116                         125                         153
'1997                                                      165                         144                         191
'1998                                                      288                         194                         270
'1999                                                      294                         244                         328
</TABLE>

                                        8
<PAGE>   11

ITEM 2. SELECTION OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

     At a meeting held on April 16, 1999, the Board of Directors named Grant
Thornton LLP as independent certified public accountants to audit the financial
statements of the Company for the fiscal year ending April 30, 2000, subject to
ratification and approval by the shareholders. Grant Thornton LLP and its
predecessors have acted in that capacity for more than the past ten years. A
representative of Grant Thornton LLP is expected to be present at the Annual
Meeting of Shareholders to answer appropriate questions and, if such
representative wishes to do so, make a statement. Grant Thornton LLP performs
those procedures necessary to enable them to express their opinion on the annual
financial statements of the Company.

                                 OTHER BUSINESS

     Management knows of no matters to be presented to the meeting other than
those set forth in this proxy statement. However, if any other matter shall
properly come before the meeting, the shares represented by the proxies signed
and returned by the shareholders, if not otherwise specified, will be voted
thereon in the discretion of the persons voting such shares.

     Any proposal which a shareholder contemplates presenting at the Annual
Meeting of the Shareholders of the Company in 2000 must be received at the
offices of the Company not later than March 15, 2000, to be considered for
inclusion in the Company's proxy statement and form of proxy for that meeting.

                                           By Order of the Board of Directors

                                           DICK G. SNYDER
                                           Senior Vice President and Secretary

                                        9
<PAGE>   12
                       THE GOODHEART-WILLCOX COMPANY, INC.

                 ANNUAL MEETING OF SHAREHOLDERS - JULY 13, 1999

Todd J. Scheffers and Dick G. Snyder, and each of them, with power of
substitution in each, are hereby authorized to represent and vote the stock of
the undersigned at the Annual Meeting of Shareholders of The Goodheart-Willcox
Company, Inc., to be held at 9:30 a.m. C.D.T., on July 13, 1999, or any
adjournment:

<TABLE>
<S>                                                                       <C>
   1.  ELECTION OF DIRECTORS:                                             WITHHOLD AUTHORITY
       FOR all nominees listed below                                      to vote for all nominees listed below [ ]
       (except as marked to the contrary below) [ ]

                   Robert C. DeBolt, John F. Flanagan, Wilma Pitts Griffin, Clois E. Kicklighter and Loraine J. Mix

   (INSTRUCTION: To withhold authority to vote for any individual nominee write that nominee's name on the space provided below.)


   ------------------------------------------------------------------------------------------------------------------------------
   2. PROPOSAL TO APPROVE THE SELECTION OF GRANT THORNTON LLP as the independent certified public accountants for the current
      fiscal year.

                                  [ ] FOR            [ ] AGAINST           [ ] ABSTAIN
   3. In their discretion on any other business that may properly come before the meeting.

                                  [ ] GRANTED                              [ ] WITHHELD

                                     (continued and to be signed on reverse side)

</TABLE>

<PAGE>   13

THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS AND WILL BE VOTED AS
SPECIFIED. IF NO SPECIFICATION IS MADE, THE PROXY WILL BE VOTED FOR THE ELECTION
OF DIRECTORS, IN FAVOR OF ITEM 2 AND GRANT THE DISCRETIONARY POWER IN ITEM 3.


Dated:              , 1997.                 -----------------------------------
      -------------                                      Signature


                                             -----------------------------------
                                                         Signature

                                             NOTE:
                                             Please sign exactly as your name
                                             appears at the left. If shares are
                                             held jointly, each holder must
                                             sign. If signing for an estate,
                                             trust or corporation, title or
                                             capacity should be stated.
                                             PLEASE PROMPTLY RETURN PROXY IN THE
                                             ACCOMPANYING ENVELOPE. NO POSTAGE
                                             REQUIRED IF MAILED IN THE UNITED
                                             STATES.

                                             I plan to attend the meeting.   [ ]

<PAGE>   14

THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY

FIVE YEAR SUMMARY

<TABLE>
<CAPTION>
                                                                     Year Ended April 30,
   ---------------------------------------------------------------------------------------------------------------
                                                1999          1998           1997          1996           1995
   ---------------------------------------------------------------------------------------------------------------
   <S>                                       <C>           <C>            <C>            <C>           <C>
     SELECTED INCOME STATEMENT DATA:
       Sales                                 $18,626,000   $19,068,000    $16,631,000    $14,645,000   $14,708,000
       Costs and expenses                     14,141,000    14,207,000     13,199,000     12,405,000    11,644,000
       Other income (expense), net               425,000         5,000        692,000        227,000       260,000
       Income taxes                            1,913,000     1,893,000      1,349,000        871,000     1,307,000
       Net earnings                            2,997,000     2,973,000      2,775,000      1,596,000     2,017,000
   ===============================================================================================================
       Earnings per share                          $5.13         $5.09          $3.75          $2.13         $2.70
   ---------------------------------------------------------------------------------------------------------------
       Weighted average number
         of shares outstanding                   584,700       584,700        739,405        747,900       747,900
   ===============================================================================================================
       Dividends per share                         $1.05         $1.00           $.90           $.80          $.80
   ===============================================================================================================
     SELECTED BALANCE SHEET DATA:
       Total assets                          $16,318,000   $13,177,000    $14,065,000    $13,705,000   $13,192,000
       Redeemable common stock                        --            --             --      3,077,000     3,643,000
       Total stockholders' equity             13,337,000    10,955,000      8,573,000      8,739,000     7,169,000
   ===============================================================================================================
</TABLE>




CONTENTS

   1 - Letter to Shareholders
   2 - Consolidated Balance Sheets
   4 - Consolidated Statements of Earnings
   5 - Consolidated Statements of Stockholders Equity
   6 - Consolidated Statements of Cash Flows
   7 - Notes to Consolidated Financial Statements
  12 - Statement of Management Responsibilities  Report of Independent Certified
       Public Accountants
  13 - Management's Discussion and Analysis of Financial Condition and Results
       of Operation
  Inside Back Cover - Corporate Information
       Common Stock Price Ranges and Dividends




The front and back covers of this Annual Report show twenty new or revised books
published by Goodheart-Willcox in fiscal 1999.

<PAGE>   15

TO OUR SHAREHOLDERS:

Fiscal 1999 was an "excellent down year" for your Company! The careful selection
of these words recognizes the financial results achieved set against the low
sales potential projected for the Company's specific curriculum markets.

Net sales of $18,626,000 exceeded expectations in a year marked by an absence of
significant state textbook adoptions. Quoting from last year's annual report
"State textbook adoptions, which contribute substantially to the Company's
sales, will be much less of a factor for the approaching two fiscal years due to
the diminished number of states calling for submissions in the curriculum areas
served by Goodheart-Willcox." For comparison purposes, net sales declined only
2.3% from the previous record year, as shown in the five-year summary on the
inside front cover of this annual report. New and revised titles proved popular
in the open territories helping to offset the lack of sales potential in the
adoption states. The current fiscal year 2000 will again present a challenge to
maintain respectable sales figures.

The operating profits for fiscal 1999 operations were $4,485,000, a decline of
$376,000 from the previous fiscal year. Going into this cycle of diminished
adoption sales potential, the Company managed to hold the total cost of goods
sold to a level $304,000 less than the previous year. Aggressive strategies to
compensate for the diminished adoption sales potential included additional
investment directed into a redesign of the Industrial & Technical and the Family
& Consumer Sciences catalogs, additional sales representation implemented in two
new territories for the Company, and plans were initiated for increasing the
productivity of the sales and business staff. In a fiscal year noteworthy for
its reduced revenue and considering the increased investment for aggressive
sales and marketing, it is a tribute to the focused employees and fine
reputation of your Company that the operating profit only declined 7.7%.

The one time gain on the sale of the former business and distribution facility
contributed earnings of $264,000 or approximately $.30 per share, resulting in
net earnings for fiscal 1999 of $5.13 per share. The sale produced a significant
shift in the position of other income and expenses compared to last fiscal year
when the Company reported an interest expense of $180,000 related to the
purchase of the Company's stock.

During fiscal 1999, Goodheart-Willcox completed the implementation of Daly &
Wolcott software operating on IBM hardware to provide prompt customer service,
easy order entry, accurate inventory and warehouse management, and enhanced
marketing and sales data. The business, customer service, marketing,
warehousing, and distribution operations are ready for the next century.
Additional modules will be implemented for future efficiency and productivity.

Looking ahead to the year 2000, Goodheart-Willcox allocated resources to plan
for the introduction of a significant number of revisions coordinated with the
new millennium. In anticipation of customers preferring products with year 2000
copyrights rather than 1990 copyrights, editorial and creative efforts were
directed toward publishing a number of revisions which may be submitted for
future adoption consideration. While striving to maintain sales and earnings in
this down year cycle, the Company has also been planning for the future by
building the inventory of copyright 2000 titles and supplements. The inventory,
as shown on the April 30, 1999 balance sheets, has increased by $1,062,000 over
the previous fiscal year in anticipation of the copyright 2000 opportunity for
Goodheart-Willcox.

Your Board of Directors, at the April meeting, elected Dick Snyder as Senior
Vice President and Todd Scheffers as Vice President Sales to prepare the Company
for future growth opportunities. Sincere words of appreciation must be shared
with the Board of Directors for their support and leadership during this period
of change marked by unusual market conditions. The solid results of this fiscal
year would not have been possible without the extra efforts, ideas, and
contributions of the good people working as a team at Goodheart-Willcox.




                            /s/ John F. Flanagan

                            John F. Flanagan
                            Chairman, President, and Chief Executive Officer



                                                                               1

<PAGE>   16

THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY

CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
                                                                                      April 30,
   -------------------------------------------------------------------------------------------------------
                                                                               1999            1998
   -------------------------------------------------------------------------------------------------------
   <S>                                                                     <C>              <C>
      ASSETS

      CURRENT ASSETS:
        Cash and cash equivalents                                          $ 4,436,000      $ 2,119,000
        Accounts receivable-net of allowance for doubtful
          receivables and sales returns of $236,000 and $206,000             2,036,000        1,661,000
        Inventories                                                          3,477,000        2,415,000
        Deferred income taxes                                                  869,000          742,000
        Other                                                                  160,000          106,000
   -------------------------------------------------------------------------------------------------------
         Total current assets                                               10,978,000        7,043,000
   -------------------------------------------------------------------------------------------------------
      PREPUBLICATION COSTS-net of accumulated amortization of
        $1,143,000 and $1,557,000                                            1,166,000        1,149,000

      PROPERTY AND EQUIPMENT-net                                             4,104,000        4,930,000

      CASH SURRENDER VALUE OF LIFE INSURANCE                                    70,000           55,000
   -------------------------------------------------------------------------------------------------------
                                                                           $16,318,000      $13,177,000
   =======================================================================================================
</TABLE>















The accompanying notes are an integral part of these statements.

2

<PAGE>   17

THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY

CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
                                                                                              April 30,
   --------------------------------------------------------------------------------------------------------------
                                                                                       1999              1998
   --------------------------------------------------------------------------------------------------------------
   <S>                                                                             <C>              <C>
     LIABILITIES AND STOCKHOLDERS' EQUITY
     CURRENT LIABILITIES:
       Accounts payable                                                            $ 1,273,000      $   805,000
       Accrued compensation                                                            428,000          399,000
       Accrued other                                                                   653,000          379,000
       Dividends payable                                                               322,000          293,000
       Royalties payable                                                               304,000          260,000
   --------------------------------------------------------------------------------------------------------------
        Total current liabilities                                                    2,980,000        2,136,000
   --------------------------------------------------------------------------------------------------------------
     DEFERRED INCOME TAXES                                                               1,000           86,000
     COMMITMENTS AND CONTINGENCIES                                                          --               --
     STOCKHOLDERS' EQUITY
       Common stock                                                                    762,000          762,000
       Retained earnings                                                            18,284,000       15,902,000
   --------------------------------------------------------------------------------------------------------------
                                                                                    19,046,000       16,664,000
   --------------------------------------------------------------------------------------------------------------
       Less cost of 177,300 shares of common stock held in Treasury                 (5,709,000)      (5,709,000)
   --------------------------------------------------------------------------------------------------------------
                                                                                    13,337,000       10,955,000
   --------------------------------------------------------------------------------------------------------------
                                                                                   $16,318,000      $13,177,000
   ==============================================================================================================
</TABLE>











The accompanying notes are an integral part of these statements.

                                                                               3

<PAGE>   18

THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF EARNINGS

<TABLE>
<CAPTION>
                                                                               Year Ended April 30,
  ---------------------------------------------------------------------------------------------------------------
                                                                      1999             1998            1997
  ---------------------------------------------------------------------------------------------------------------
  <S>                                                             <C>              <C>              <C>
     SALES                                                        $18,626,000      $19,068,000      $16,631,000

     Cost of goods sold                                             5,233,000        5,537,000        5,095,000
  ---------------------------------------------------------------------------------------------------------------
     GROSS PROFIT                                                  13,393,000       13,531,000       11,536,000
  ---------------------------------------------------------------------------------------------------------------
     Operating expenses
       Selling, general and administrative                          6,979,000        6,688,000        6,377,000
       Royalties                                                    1,929,000        1,982,000        1,727,000
  ---------------------------------------------------------------------------------------------------------------
                                                                    8,908,000        8,670,000        8,104,000
  ---------------------------------------------------------------------------------------------------------------
     OPERATING PROFIT                                               4,485,000        4,861,000        3,432,000

     Other income (expense)
       Gain on sale of property
         and equipment                                                264,000               --               --
       Life insurance proceeds                                             --               --          548,000
       Interest income                                                143,000          142,000          131,000
       Interest expense                                                    --         (180,000)         (14,000)
       Other                                                           18,000           43,000           27,000
  ---------------------------------------------------------------------------------------------------------------
                                                                      425,000            5,000          692,000
  ---------------------------------------------------------------------------------------------------------------
     Earnings before income taxes                                   4,910,000        4,866,000        4,124,000
  ---------------------------------------------------------------------------------------------------------------
     Income taxes                                                   1,913,000        1,893,000        1,349,000
  ---------------------------------------------------------------------------------------------------------------
     NET EARNINGS                                                 $ 2,997,000      $ 2,973,000      $ 2,775,000
  ---------------------------------------------------------------------------------------------------------------
     EARNINGS PER SHARE                                                 $5.13            $5.09            $3.75
  ===============================================================================================================
     Weighted average number of shares outstanding                    584,700          584,700          739,405
  ===============================================================================================================
</TABLE>










The accompanying notes are an integral part of these statements.

4

<PAGE>   19

     THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY

     CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

<TABLE>
<CAPTION>
  For the three years ended April 30, 1999
- -----------------------------------------------------------------------------------------------------------------------------------
                                                                            Net unrealized gain (loss)
                                                  Common         Retained    on investment securities      Treasury
                                                   Stock         Earnings       available-for-sale           Stock          Total
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                                              <C>           <C>              <C>                        <C>          <C>
  Balance at April 30, 1996                      $ 599,000     $ 8,416,000          $    6,000             $(282,000)   $ 8,739,000

  Net earnings for the year                                      2,775,000                                                2,775,000

  Change in estimated value of redeemable
     common stock in excess of insurance
     proceeds                                      163,000       2,914,000                                                3,077,000

  Net change in unrealized gain (loss) on
     investment securities available-for-sale                                            1,000                                1,000

  Cash dividends declared ($.90 per share)                        (592,000)                                                (592,000)

  Cost of 163,200 shares of common stock
     acquired for treasury                                                                                (5,427,000)    (5,427,000)
- -----------------------------------------------------------------------------------------------------------------------------------
  Balance at April 30, 1997                      $ 762,000     $13,513,000          $    7,000           $(5,709,000)   $ 8,573,000

  Net earnings for the year                                      2,973,000                                                2,973,000

  Net change in unrealized gain (loss) on
     investment securities available-for-sale                                           (7,000)                              (7,000)

  Cash dividends declared ($1.00 per share)                       (584,000)                                                (584,000)
- -----------------------------------------------------------------------------------------------------------------------------------
  Balance at April 30, 1998                      $ 762,000     $15,902,000          $       --           $(5,709,000)   $10,955,000

  Net earnings for the year                                      2,997,000                                                2,997,000

  Cash dividends declared ($1.05 per share)                       (615,000)                                                (615,000)
- -----------------------------------------------------------------------------------------------------------------------------------
  Balance at April 30, 1999                      $ 762,000     $18,284,000          $       --           $(5,709,000)   $13,337,000
===================================================================================================================================
</TABLE>









The accompanying notes are an integral part of these statements.

                                                                               5

<PAGE>   20


THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                               Year Ended April 30,
  --------------------------------------------------------------------------------------------------------------
                                                                      1999             1998            1997
  --------------------------------------------------------------------------------------------------------------
  <S>                                                              <C>              <C>             <C>
     CASH FLOWS FROM OPERATING ACTIVITIES:
       Net earnings                                                $2,997,000       $2,973,000      $2,775,000
       Adjustments to reconcile net earnings to net
        cash provided by operating activities
         Depreciation expense                                         390,000          335,000         199,000
         Amortization of prepublication costs                         924,000        1,059,000       1,001,000
         Profit on sale of available-for-sale securities                   --          (16,000)             --
         Profit on sale of property and equipment                    (264,000)              --              --
         Provision for (recovery of) doubtful
          receivables and sales returns                                30,000           93,000              --
         Deferred income taxes                                       (212,000)        (179,000)       (113,000)
         Changes in operating assets and liabilities
          Accounts receivable                                        (405,000)        (189,000)       (144,000)
          Inventories                                              (1,062,000)         315,000        (763,000)
          Other assets                                                (54,000)          19,000          30,000
          Accounts payable                                            468,000         (215,000)        168,000
          Accrued expenses                                            376,000          284,000         128,000
           Net cash provided by operating
            activities                                              3,188,000        4,479,000       3,281,000
  ==============================================================================================================
     CASH FLOWS FROM INVESTING ACTIVITIES:
       Purchases of property and equipment                           (145,000)        (496,000)     (2,715,000)
       Purchases of prepublication costs                             (941,000)        (721,000)       (849,000)
       Proceeds from sale of investment securities
        available-for-sale                                                 --          101,000              --
       Proceeds from sale of property and
        equipment                                                     845,000               --              --
       Change in cash surrender value of
        officer's life insurance                                      (15,000)         (17,000)        547,000
          Net cash used in
           investing activities                                      (256,000)      (1,133,000)     (3,017,000)
  ==============================================================================================================
     CASH FLOWS FROM FINANCING ACTIVITIES:
       Dividends paid                                                (615,000)        (584,000)       (598,000)
       Purchase of Treasury Stock                                          --               --      (2,171,000)
       Repayment of notes payable                                          --       (3,256,000)             --
         Net cash used in financing activities                       (615,000)      (3,840,000)     (2,769,000)
  ==============================================================================================================
     NET DECREASE IN CASH AND CASH EQUIVALENTS:                     2,317,000         (494,000)     (2,505,000)
     Cash and cash equivalents at beginning of year                 2,119,000        2,613,000       5,118,000
  ==============================================================================================================
     Cash and cash equivalents at end of year                      $4,436,000       $2,119,000      $2,613,000
  ==============================================================================================================
     SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
     Cash paid during the year for income taxes                    $1,842,000       $1,925,000      $1,342,000
  ==============================================================================================================
     SUPPLEMENTAL DISCLOSURE OF NON-CASH ACTIVITY:
     Unrealized gain (loss) on investment securities
      available-for-sale                                                   --               --      $    1,000
     Purchase of Treasury Stock financed with notes payable                --               --      $3,256,000
  ==============================================================================================================
</TABLE>
  The accompanying notes are an integral part of these statements.

6

<PAGE>   21


THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS April 30, 1999, 1998, and 1997

     NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     The Goodheart-Willcox Company, Inc., a Delaware corporation, publishes
     textbooks on trade and technical, family and consumer sciences, technology,
     and vocational subjects. The Company's activities include the search for
     authors, the procurement and editing of manuscripts, and the design,
     illustration, and marketing of its textbooks and supplements. Printing and
     binding of books are done by outside contractors. The Company's sales are
     primarily domestic, and the Company's customer base includes state schools
     and community colleges. Historically the Company has experienced its
     highest level of sales in the first and second quarter and its lowest level
     in the fourth quarter. This pattern has resulted from the purchasing habits
     of its school customers.

     A summary of the significant accounting policies applied in the
     accompanying consolidated financial statements follows:

     Principles of consolidation. The consolidated financial statements include
     the accounts of the Company and its wholly-owned subsidiary, G/W Investment
     Company, Inc. All significant intercompany transactions have been
     eliminated in consolidation.

     Revenue recognition. The Company recognizes revenue at the time of shipment
     from Company warehouse or outside depositories. A provision for estimated
     returns, consisting of the sales value less related inventory value and
     royalty costs, is made at time of sale.

     Inventories. Inventories are valued at the lower of cost or market. Costs
     for finished goods and raw materials inventories are determined by the
     last-in, first-out (LIFO) method. Costs for work in process inventories are
     determined by the first-in, first-out (FIFO) method. (See Note C):

                                                      April 30,
                                                1999              1998
                                             ----------        ----------
     Last-in, first-out method               $3,374,000        $2,330,000
     First-in, first-out method                 103,000            85,000
                                             ----------        ----------
                                             $3,477,000        $2,415,000
                                             ==========        ==========

     Cost includes the purchase of paper, printing, and binding from outside
     sources. No allocation of selling and administrative expenses is included
     in inventories.

     Even though some books will not be sold in the current period, large
     quantities of books are printed initially for stock, due to economies of
     scale. Management feels that substantially all books will be sold in the
     current period and, therefore, classifies all inventories as a current
     asset.

     Investment securities. Available-for-sale securities are those that
     management designated as available to be sold in response to changes in
     market interest rates or liquidity needs. Investment securities
     available-for-sale are stated at fair value, with the unrealized gains or
     losses shown as a component of stockholders' equity. Gains or losses on
     disposition of these securities are determined using the specific
     identification method.

     Property and equipment. Property and equipment are carried at cost less
     accumulated depreciation. Depreciation is provided on straight-line and
     accelerated methods over the estimated useful lives of the assets. Annual
     depreciation rates range from 20% to 40% for equipment and from 3% to 20%
     for buildings and improvements.

     Expenditures for repairs and maintenance are charged against income when
     incurred, and replacements are capitalized. Gains or losses on dispositions
     of property and equipment are included in income.

     Prepublication costs. The Company capitalizes certain outside contractor
     costs, primarily artwork, film and preparation costs, associated with
     creation of the textbooks and supplements. Prepublication costs are
     amortized over a period of three years under the straight-line method.

     Advertising costs. The Company expenses advertising costs as incurred.
     Advertising costs were $337,000 in 1999, $277,000 in 1998 and $351,000 in
     1997.


                                                       Notes continued on page 8

                                                                               7

<PAGE>   22

THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS April 30, 1999, 1998, and 1997
continued

     NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES-CONTINUED
     Editorial costs. Editorial costs are charged to expense as incurred.

     Income taxes. Deferred income taxes are recorded to reflect the tax
     consequences on future years of temporary differences between the tax basis
     of assets and liabilities and their financial reporting amounts.

     Earnings per share. Earnings per share is computed on the weighted average
     number of shares outstanding for the period. The Financial Accounting
     Standards Board (FASB) issued Statement of Financial Accounting Standards
     No. 128, Earnings Per Share, which is effective for financial statements
     issued after December 15, 1997. The Company has adopted the provisions of
     SFAS128 in these financial statements.

     Common Stock. The Company has 1,000,000 shares of $1 par value common stock
     authorized and 762,000 shares issued, of which 177,300 shares have been
     repurchased by the Company. As of April 30, 1999 and 1998, the Company had
     584,700 shares outstanding.

     Cash equivalents. The Company considers all highly liquid debt instruments
     purchased with a maturity of three months or less to be cash equivalents.
     The cost of cash equivalents approximates fair value.

     Pervasiveness of Estimates. The preparation of financial statements in
     conformity with generally accepted accounting principles requires
     management to make estimates and assumptions that affect the reported
     amounts of assets and liabilities and disclosure of contingent assets and
     liabilities at the date of the financial statements and the reported
     amounts of revenues and expenses during the reporting period. Actual
     results could differ from those estimates.

     Recently issued accounting standards. During 1997 the Financial Accounting
     Standards Board (FASB) issued Statements of Financial Accounting Standards
     (SFAS) No. 130, "Reporting Comprehensive Income" and SFAS No. 131,
     "Disclosures about Segments of an Enterprise and Related Information," both
     effective for fiscal years beginning after December 15, 1997.

     SFAS No. 130 requires disclose for the components of and total
     comprehensive income in the period in which they are recognized in the
     financial statements. Comprehensive income is defined as the change in
     equity (net assets) of a business enterprise arising from transactions and
     other events and circumstances from non-owner sources. It includes all
     changes in shareholders' equity during the reporting period except those
     resulting from investments by owners and distributions to owners. The
     adoption of this standard did not have a material impact on the disclosure
     of comprehensive income.

     SFAS No. 131 requires disclosures of certain segment information based on
     the way that management evaluates segments for making decisions and
     assessing performance. It also requires disclosure of certain information
     about products and services, the geographic areas in which the Company
     operates, and major customers. The adoption of this standard did not have a
     material impact on the disclosure of segment information. The Company
     operates within one business segment.

     NOTE B - INVESTMENT SECURITIES
     The amortized cost, unrealized gains and losses, and fair value of the
     company's investment securities are as follows:

<TABLE>
<CAPTION>
                                                   Gross        Gross       Estimated
                                   Amortized    Unrealized    Unrealized       Fair
                                      Cost         Gains        Losses        Value
                                   ---------    ----------    ----------    ---------
     <S>                           <C>          <C>           <C>           <C>
     April 30, 1997:
     Available-for-sale:
       Municipal Income Trusts      $ 85,000     $  7,000             --     $ 92,000
                                   =========    ==========    ==========    =========
</TABLE>




                                                       Notes continued on page 9

8

<PAGE>   23

THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS April 30, 1999, 1998, and 1997
continued


     NOTE C - INVENTORIES
<TABLE>
<CAPTION>
     Inventories consist of the following:                                       1999              1998
                                                                              ----------        ----------
       <S>                                                                    <C>               <C>
       Raw materials                                                          $   97,000        $   87,000
       Work in process                                                           103,000            85,000
       Finished goods                                                          3,277,000         2,243,000
                                                                              ----------        ----------
                                                                              $3,477,000        $2,415,000
                                                                              ==========        ==========
</TABLE>

     Inventories would have been $2,665,000 and $2,640,000 higher at April 30,
     1999 and 1998, respectively, if the first-in, first-out method of
     accounting had been used on all inventories. The use of the LIFO method, as
     opposed to the FIFO method, had the effect of increasing (decreasing) net
     earnings by approximately $16,000 or $.03 per share, $92,000 or $.16 per
     share, and ($118,000) or ($.16) per share, for the years ending April 30,
     1999, 1998, and 1997, respectively.

     NOTE D - PROPERTY AND EQUIPMENT

<TABLE>
<CAPTION>
     Property and equipment consists of the following:                           1999              1998
                                                                              ----------        ----------
       <S>                                                                    <C>               <C>
       Land                                                                   $  739,000        $  814,000
       Building and improvements                                               2,991,000         4,056,000
       Equipment                                                               2,002,000         1,857,000
                                                                              ----------        ----------
                                                                               5,732,000         6,727,000
       Less accumulated depreciation                                           1,628,000         1,797,000
                                                                              ----------        ----------
                                                                              $4,104,000        $4,930,000
                                                                              ==========        ==========
</TABLE>

     NOTE E - INCOME TAXES

<TABLE>
<CAPTION>
     Income tax expense (benefit) consists of the following:
       Currently payable:                                       1999             1998              1997
                                                             ----------       ----------        ----------
       <S>                                                   <C>              <C>               <C>
         Federal                                             $1,729,000       $1,690,000        $1,181,000
         State                                                  396,000          382,000           281,000
                                                             ----------       ----------        ----------
                                                              2,125,000        2,072,000         1,462,000
       Deferred                                                (212,000)        (179,000)         (113,000)
                                                             ----------       ----------        ----------
                                                             $1,913,000       $1,893,000        $1,349,000
                                                             ==========       ==========        ==========
</TABLE>

     The tax effects of the existing temporary differences that give rise to
     deferred tax assets and liabilities at April 30, are as follows:

<TABLE>
<CAPTION>
                                                                1999             1998
                                                             ----------       ----------
       <S>                                                   <C>              <C>
       Deferred tax assets
        Inventory capitalization                             $  662,000       $  551,000
        Accrued compensation                                    115,000          110,000
        Allowance for doubtful receivables and sales returns     92,000           81,000
                                                             ----------       ----------
                                                                869,000          742,000
       Deferred tax liabilities
        Depreciation                                             (1,000)         (86,000)
                                                             ----------       ----------

       Net deferred tax asset                                $  868,000       $  656,000
                                                             ==========       ==========
</TABLE>




                                                      Notes continued on page 10

                                                                               9

<PAGE>   24

THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS April 30, 1999, 1998, and 1997
continued

     NOTE E - INCOME TAXES-CONTINUED

     The components of the deferred tax expense (benefit) are as follows:

<TABLE>
<CAPTION>
                                                                1999             1998              1997
                                                             ----------       ----------        ----------
       <S>                                                   <C>              <C>               <C>
       Excess of tax over book depreciation                  $  (85,000)      $  (83,000)       $   57,000
       Inventory capitalization                                (111,000)         (46,000)         (178,000)
       Accrued compensation                                      (5,000)           1,000            (8,000)
       Allowance for doubtful receivables and sales returns     (11,000)         (51,000)           16,000
                                                             ----------       ----------        ----------
                                                             $ (212,000)      $ (179,000)       $ (113,000)
                                                             ==========       ==========        ==========
</TABLE>

     A reconciliation of income taxes computed at the Federal statutory rate
     (34%) and income tax expense is as follows:

<TABLE>
<CAPTION>
                                                                1999             1998              1997
                                                             ----------       ----------        ----------
       <S>                                                   <C>              <C>               <C>
       Federal income taxes at statutory rate                $1,669,000       $1,654,000        $1,402,000
       State income taxes-net of Federal tax benefit            231,000          241,000           185,000
       Municipal bond interest exemption                             --           (4,000)          (30,000)
       Officer's life insurance                                   1,000           (2,000)         (222,000)
       Other                                                     12,000            4,000            14,000
                                                             ----------       ----------        ----------
                                                             $1,913,000       $1,893,000        $1,349,000
                                                             ==========       ==========        ==========
</TABLE>

     NOTE F - EMPLOYEE BENEFIT PLANS
     The Company has a profit sharing plan covering all full-time employees.
     Company contributions are voluntary and at the discretion of the Board of
     Directors. Annual contributions by the Company cannot exceed 15% of
     eligible compensation. Company contributions were $370,000 in 1999,
     $344,000 in 1998 and $359,000 in 1997. Effective May 1, 1994, the Company
     adopted The Goodheart-Willcox Company, Inc. Supplemental Executive
     Retirement Plan for the benefit of certain management employees as
     determined by the Board of Directors. The purpose of the plan is to provide
     additional benefits for those participants who have profit sharing benefits
     limited by the Internal Revenue Code. The Company's contributions to the
     plan were $16,000 in 1999, $16,000 in 1998, and $11,000 in 1997.

     NOTE G - COMMITMENTS AND CONTINGENCIES
     In April 1997, under an agreement between the Company and a principal
     stockholder/officer, the Company purchased 163,200 shares of the Company's
     stock owned by him upon his death for $5,427,000. The purchase price was
     based on the fair market value of the Company's shares at that time, as
     determined by a named third party and consisted of $2,171,000 in cash and a
     five year installment note in the amount of $3,256,000. The note was paid
     in full in fiscal 1998. The Company carried a life insurance policy to help
     meet a portion of the obligation created by this agreement. Net proceeds
     from the policy were $1,207,000, which had the effect of reducing the cash
     surrender value by $538,000 and resulting in other income of $548,000 in
     fiscal 1997. In addition, the excess of estimated fair market value over
     the amount of life insurance, net of cash surrender value, previously
     segregated from stockholders equity has been recorded as retained earnings.
     As a result of the acquisition of the stock by the Company, the total
     outstanding shares of stock have been reduced from 747,900 to 584,700.

     The Company has entered into an employment agreement with the President
     that provides for annual compensation and certain other benefits including
     death in service benefit payments equal to two years salary. The present
     value of the estimated benefits payable under this agreement is included in
     accrued compensation at April 30, 1999 and 1998.



                                                      Notes continued on page 11

10

<PAGE>   25


THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS April 30, 1999, 1998, and 1997
continued

     NOTE H - QUARTERLY FINANCIAL DATA (UNAUDITED)

<TABLE>
<CAPTION>
                                                                                    Net earnings
                                                                              -------------------------
                                           Net sales       Gross profit          Total        Per share
                                          -----------      ------------       ----------      ---------
       <S>                                <C>              <C>                <C>             <C>
       FISCAL YEAR 1999
         FIRST                            $ 5,265,000       $ 3,711,000       $  957,000        $1.64
         SECOND                             6,831,000         5,056,000        1,610,000         2.75
         THIRD                              3,473,000         2,435,000          424,000          .73
         FOURTH                             3,057,000         2,191,000            6,000          .01
                                          -----------       -----------       ----------      ---------
                                          $18,626,000       $13,393,000       $2,997,000        $5.13
                                          ===========       ===========       ==========      =========
       Fiscal year 1998
         First                            $ 5,925,000       $ 4,192,000       $1,203,000        $2.06
         Second                             6,420,000         4,845,000        1,516,000         2.59
         Third                              4,125,000         2,753,000          426,000          .73
         Fourth                             2,598,000         1,741,000         (172,000)        (.29)
                                          -----------       -----------       ----------      ---------
                                          $19,068,000       $13,531,000       $2,973,000        $5.09
                                          ===========       ===========       ==========      =========
</TABLE>

     The quantities and costs used in calculating cost of goods sold on a
     quarterly basis include estimates of the annual LIFO effect. The actual
     effect cannot be known until the year-end physical inventory is completed
     and quantity and price indices developed. The quarterly cost of goods sold,
     used to arrive at gross profit above, includes such estimates.











                                                                              11

<PAGE>   26

THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY

STATEMENT OF MANAGEMENT RESPONSIBILITIES

     The management of Goodheart-Willcox Company, Inc. is responsible for the
     integrity and objectivity of the financial and operating information
     contained in this Annual Report. The consolidated financial statements were
     prepared in conformity with generally accepted accounting principles and
     include amounts that are based on the best estimates and judgments of
     management. The audit report of Grant Thornton LLP on these financial
     statements is the result of their audit performed in accordance with
     generally accepted auditing standards.

     The Company maintains a system of internal financial controls designed to
     provide management with reasonable assurance that transactions are executed
     in accordance with appropriate authorization, assets are properly
     safeguarded, and accounting records may be relied upon for the preparation
     of financial statements. This system includes written policies and
     procedures and an organizational structure that segregates duties.

     The Audit/Compensation Committee of the Board of Directors has an oversight
     role in the area of financial reporting and internal controls. This
     committee meets several times each year with management and Grant Thornton
     LLP to monitor the proper discharge of each of their respective
     responsibilities. Grant Thornton LLP has free access to management and to
     the Audit/Compensation Committee to discuss the results of their activities
     and adequacy of controls.


     /s/ John F. Flanagan

     John F. Flanagan
     Chairman, President and Chief Executive Officer



REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

     TO THE BOARD OF DIRECTORS AND STOCKHOLDERS
     THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY
     TINLEY PARK, ILLINOIS

     We have audited the accompanying consolidated balance sheets of The
     Goodheart-Willcox Company, Inc. and Subsidiary as of April 30, 1999 and
     1998, and the related consolidated statements of earnings, stockholders'
     equity, and cash flows for each of the three years in the period ended
     April 30, 1999. These financial statements are the responsibility of the
     Company's management. Our responsibility is to express an opinion on these
     financial statements based on our audits.

     We conducted our audits in accordance with generally accepted auditing
     standards. Those standards require that we plan and perform the audit to
     obtain reasonable assurance about whether the financial statements are free
     of material misstatement. An audit includes examining, on a test basis,
     evidence supporting the amounts and disclosures in the financial
     statements. An audit also includes assessing the accounting principles used
     and significant estimates made by management, as well as evaluating the
     overall financial statement presentation. We believe that our audits
     provide a reasonable basis for our opinion.

     In our opinion, the financial statements referred to above present fairly,
     in all material respects, the consolidated financial position of The
     Goodheart-Willcox Company, Inc. and Subsidiary as of April 30, 1999 and
     1998, and the consolidated results of their operations and their
     consolidated cash flows for each of the three years in the period ended
     April 30, 1999, in conformity with generally accepted accounting
     principles.



     /s/ Grant Thornton LLP

     Chicago, Illinois
     June 2, 1999


12

<PAGE>   27

THE GOODHEART-WILLCOX COMPANY, INC.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS

     OPERATING RESULTS
     The Company's net sales for the fiscal year ending April 30, 1999 decreased
     $442,000, or approximately 2% from the previous fiscal year. The net sales
     decline for the fiscal year was attributed to the absence of significant
     state textbook adoption potential in the curriculum areas served by the
     Company's product lines, while solid orders from open territories helped to
     somewhat offset the impact due to the lack of adoption calls, along with
     selective price increases. The Company's net sales for the fiscal 1998 had
     increased $2,437,000 or approximately 15% over the previous fiscal year due
     to stronger orders for the Company's products from open territories and
     increased orders from the adoption states of Alabama, Kentucky, and North
     Carolina, along with selective price increases. The Company's net sales for
     fiscal 1997 had increased $1,986,000 or approximately 14% over the previous
     fiscal year which was attributed to stronger orders from open territories
     and increased orders from the adoption state of New Mexico, along with
     selective price increases.

     State textbook adoptions, which contribute substantially to the Company's
     sales, historically have been held at regular intervals. During the past
     several years, the intervals for several states have been significantly
     increased. However, fiscal 1999 was an exception to the typical cyclical
     pattern of state textbook adoptions in that there was an absence of
     opportunity to submit products for sales in any of the categories in which
     the Company publishes textbooks or supplements. State textbook adoptions
     will continue to be much less of a factor for fiscal year 2000 due to the
     diminished number of states calling for submissions in the curriculum areas
     served by the Company. Selective price increases are made each year on a
     product-by-product basis after considering the cost of paper, printing, and
     binding; the overhead contribution; and competitive pricing. The selective
     price increases will not totally offset any significant decline in school
     expenditures for textbooks and supplements as witnessed in the fiscal year
     1999. The reserve for future returns will experience minor revisions as the
     sales product mix continues to shift from middle and senior high schools to
     community college bookstores, where the number of books and supplements
     returned to the Company occurs with greater frequency. The reserve for
     future returns may experience minor fluctuations to reflect current
     business practices and expectations of the return rate for various product
     categories and markets.

     The cost of goods sold as a percentage of sales in fiscal 1999 was 28%
     compared to 29% in fiscal 1998 and 31% in fiscal 1997. The change in the
     ratio of the cost of goods sold as a percentage of sales for fiscal 1999
     reflects the careful adjustment of print quantities to match the projected
     absence of state adoptions coupled with decisions regarding the quantities
     of products manufactured for initial press runs for new titles as well as
     the quantities selected for reprints of backlist titles, factoring in
     decisions which matched product characteristics with the available
     manufacturing technology provided by suppliers. The change in the ratio of
     the cost of goods sold as a percentage of sales for fiscal 1998 reflected
     more favorable paper prices in a period of increased sales and larger or
     more favorable press runs ordered in anticipation of stronger sales for the
     period. The change in the ratio of cost of goods sold as a percentage of
     sales for fiscal 1997 reflected fluctuations in the cost of paper, which is
     a major component of the cost of goods sold, with added influences being
     the substantial investment in the revision of a number of backlist titles.
     In fiscal 1997 while paper prices stabilized, the buildup of inventory in
     preparation of the seasonal selling patterns before the opening of schools
     took place during a period of higher paper prices. Factors affecting the
     ratio of the cost of goods sold as a percentage of sales are the result of
     decisions regarding selected selling price increases, adjustments to the
     print and reprint quantities, and the application of computer technology by
     outside suppliers permitting shorter press runs, reduced manufacturing
     time, the elimination of the traditional film processes, coupled with
     consistent high quality allowing the Company to better control the unit
     cost of textbooks and supplements. Management decisions must be balanced
     between the relative cost of the goods sold as a percentage of sales versus
     the investment affecting the timing of when new or revised products come to
     market and contribute to sales income.

     Operating expenses for fiscal 1999 consisting of royalties, selling,
     general, and administrative expenses increased $238,000, approximately 3%
     over the previous fiscal year due primarily to an increase in advertising
     in an effort to offset the absence of adoption sales potential, an increase
     in salaries for added personnel to serve our customers, and a decrease in
     royalties tied to reduced sales. This compares to an increase in operating
     expenses in fiscal 1998 of $566,000, approximately 7% over the previous
     fiscal year due primarily to an increase in salaries for added personnel
     along with increased depreciation of the new facility. As a percentage



                       Management's Discussion and Analysis continued on page 14

                                                                              13

<PAGE>   28


THE GOODHEART-WILLCOX COMPANY, INC.

MANAGEMENT'S DISCUSSION AND ANALYSIS-CONTINUED

     of sales, the selling, general, and administrative cost for fiscal 1999 was
     37% compared to 35% in fiscal 1998 and 38% in fiscal 1997. A major
     component of the operating expenses is the distribution of sample textbooks
     and supplements as a marketing tool unique to the textbook industry. In
     fiscal 1999 sampling expenses were $470,000 compared to $502,000 in fiscal
     1998 and $592,000 in fiscal 1997. The sampling decrease of $32,000 can be
     attributed to the second year of the diminished number of state adoption
     calls in the curriculum areas service by the Company's products compared to
     previous years.

     The 2% decline in net sales for fiscal 1999 under the previous fiscal year
     coupled with a 28% cost of goods sold as a percentage of sales and a 3%
     increase in operating expenses resulted in income from operations of
     $4,485,000, a decrease of $376,000 or approximately 8%. In fiscal 1998, the
     15% increase in net sales over the previous fiscal year coupled with a 29%
     cost of goods sold as a percentage of sales and a 7% increase in operating
     expenses resulted in income from operations of $4,861,000, an increase of
     $1,429,000 or approximately 42%. In fiscal 1997, the 14% increase in net
     sales over the previous year coupled with a 31% cost of goods sold as a
     percentage of sales and a 12% increase in operating expenses resulted in
     income from operations of $3,432,000, and increase of $1,192,000,
     approximately 53%.

     Other income for fiscal 1999 totaled $425,000 composed primarily of
     $264,000 from the gain on the sale of the former business and distribution
     facility in South Holland, Illinois, and $143,000 of interest income. Other
     income for fiscal 1998 totaled $5,000 composed primarily of $142,000 of
     interest income and $180,000 of interest expense paid on the installment
     note issued in the purchase of the treasury stock. Other income for fiscal
     1997 totaled $692,000 composed primarily of $584,000 of extraordinary
     income from life insurance proceeds and $131,000 of interest income, while
     there was $67,000 less interest than the previous year due to the
     investment in the new facility. Another factor influencing other income or
     expense may be attributed to reduced interest income due to investment in
     the new facility, new hardware, and new software. The Company's fiscal year
     ending April 30th divides the purchasing patterns of its school customers
     such that the major marketing, sampling, and inventory buildup efforts
     occur at the end of the fiscal year, while resulting sales primarily follow
     in the first two quarters of the next fiscal year.

     LIQUIDITY
     Cash and cash equivalents totaled $4,436,000 at April 30, 1999, an increase
     of $2,317,000 from the year ending April 30, 1998. Accounts receivable, net
     of allowances for doubtful receivables and sales returns, totaled
     $2,036,000 at April 30, 1999, an increase of $375,000 from the fiscal year
     ending April 30, 1998. For the fiscal years ending April 30, 1999 and April
     30, 1998 the Company had no current debt and no long-term debt. As shown in
     the statements of cash flows, the net cash provided by the operating
     activities of the Company for fiscal 1999 amounted to $3,188,000 as
     compared to $4,479,000 for fiscal 1998, a decrease of $1,291,000, a change
     attributed to an increase in net earnings after adjustments to accounts
     primarily covering depreciation expense, amortization of prepublication
     costs, profit on sales of property and equipment, deferred income taxes,
     accounts receivable, inventories, accounts payable, and accrued expenses.
     In fiscal 1998, the cash provided by the operating activities of the
     Company amounted to $4,479,000 as compared to $3,281,000 for fiscal 1997,
     an increase of $1,198,000, a change attributed to an increase in net
     earnings after adjustments to accounts primarily covering depreciation
     expense, provision for doubtful receivables and sales returns, deferred
     income taxes, inventories, accounts payable, and accrued expenses. In
     fiscal 1997, the cash provided by the operating activities of the Company
     amounted to $3,281,000 as compared to $1,427,000 for fiscal 1996, an
     increase of $1,854,000, a change attributed to an increase in the net
     earnings after adjustments to accounts primarily covering amortization of
     prepublication cost, inventories, depreciation expenses, accounts payable,
     and income taxes payable. The significant changes in the assets and
     liabilities for fiscal 1999 include an increase in cash and cash
     equivalents, an increase in accounts receivable, an increase in inventories
     in preparation for year 2000 copyrights, a decrease in property and
     equipment resulting from the sale of the former business and distribution
     facility, an increase in accounts payable, and a decrease in deferred
     income taxes. The significant changes in the assets and liabilities for
     fiscal 1998 include a decrease in cash and cash equivalents, a decrease in
     inventories, an increase in accounts receivable, a decrease in investment
     securities, an elimination of both the current portion and the long-term
     portion of the note payable for the repurchase of the Company's stock, a
     decrease in accounts


                       Management's Discussion and Analysis continued on page 15

14

<PAGE>   29

THE GOODHEART-WILLCOX COMPANY, INC.

MANAGEMENT'S DISCUSSION AND ANALYSIS-CONTINUED

     payable, a decrease in prepublication costs due to the projection of
     diminished adoption request, an increase in property and equipment due to
     the investment in hardware for information technology, and an increase in
     other accrued liabilities. There have been no changes in business practices
     including credit terms or collection efforts from previous years.

     Investment in new and revised products for fiscal 1999 was $941,000, an
     increase of $220,000 which may be attributed to the significant number of
     titles under revision for year 2000 copyrights. Investment in new and
     revised products for fiscal 1998 was $721,000, a decrease of $128,000 from
     fiscal 1997, accounted for in part by improved purchasing from outside
     suppliers. Investment in new and revised products for fiscal 1997 was
     $849,000, a decrease of $544,000 from fiscal 1996 when a significant number
     of major titles were revised and substantial investment was allocated for
     the purchase of prepublication services. The rate of investment in new and
     revised products as a percentage of sales for fiscal 1999 was approximately
     5%, compared to an investment rate of 4% in fiscal 1998 and 5% in fiscal
     1997. The Company currently intends to maintain its traditional pace of
     prepublication investment in products and services in future quarters to
     maintain a publishing program of adding new titles and products to the line
     while revising a backlist of products to match marketing and customer needs
     with attention directed at year 2000 copyrights. With advances in general
     technology, the magnitude of revision efforts required to keep the
     industrial and technical product line up-to-date has typically increased
     investment allocations over patterns earlier in the decade. The investment
     in technology, hardware, and software to keep Goodheart-Willcox advancing
     with technology included the implementation in fiscal 1999 of new software
     and hardware systems for the business/marketing/distribution operations
     acquired in fiscal 1998, along with new software and hardware for the
     creative services area in fiscal 1998. The technology investment for fiscal
     1999 amounted to $161,000, compared to $423,000 in fiscal 1998 and $30,000
     in fiscal 1997. Investment in new equipment and facilities amounted to
     $145,000 in fiscal 1999 compared to $496,000 in fiscal 1998 with the
     acquisition of new software and hardware and $2,715,000 in fiscal 1997 with
     the acquisition of office capacity for sales and marketing, customer
     service, editorial and creative services, along with warehouse space
     including added storage, racking, conveyors, and material handling
     equipment to improve service to customers and to strengthen distribution
     and warehousing capability. The significant investment in fiscal 1997 was
     made to service the needs of customers, to increase employee productivity
     and retention, and to attract new talent. Changes in the cash surrender
     value of life insurance were notable in fiscal 1997 when $547,000 in
     proceeds of an officer's policy were received. In fiscal 1998 investment
     activity resulted in the sale for $101,000 of securities with a small gain
     while there were no significant investment activities in either fiscal 1999
     or fiscal 1997.

     The primary financing use of cash in each of the last three years was the
     payment of dividends at the rate of $1.05 per share in fiscal 1999, $1.00
     per share in fiscal 1998, and $.90 per share in fiscal 1997. In fiscal
     1998, prepayment of the installment note issued in the purchase of 163,200
     shares of the Company's stock was completed using internally generated
     funds. In the second quarter of fiscal 1998, following a successful summer
     sales experience, three annual installments, aggregating $1,954,000 were
     prepaid. In the fourth quarter of fiscal 1998, after capital allocation
     projections for the approaching fiscal year were completed, the final two
     installments of $1,302,000 were prepaid. The prepayment of the principal on
     the outstanding debt saved $637,000 in interest expenses for the Company.
     In fiscal 1997, the purchase of treasury stock required $2,171,000 along
     with the acceptance of a note payable in the amount of $3,256,000. The
     source of the cash portion of the purchase price was provided in part by
     the $1,207,000 proceeds of an insurance policy owned by the Company, and
     the balance provided by internally generated funds.

     The first and second quarters of the Company's fiscal year have
     historically displayed increased shipments and increased growth in accounts
     receivable while inventory declined. The third quarter in fiscal 1999 did
     not include significant state adoption sales when compared to previous
     third quarters. The fourth quarter has historically displayed an
     anticipated growth in inventory as new and revised products are published
     for the next calendar/copyright year and for the next marketing cycle. The
     seasonal and cyclical nature of selling products such as textbooks and
     supplements into the educational market with two separate semesters tends
     to affect the periodic liquidity of the Company.



                       Management's Discussion and Analysis continued on page 16

                                                                              15

<PAGE>   30

THE GOODHEART-WILLCOX COMPANY, INC.

MANAGEMENT'S DISCUSSION AND ANALYSIS-CONTINUED

     CAPITAL RESOURCES
     It is anticipated that the future capital needs of the Company will be met
     from internally generated funds. The investment in computer software and
     hardware on a department-by-department basis, such as the editorial,
     creative, or marketing areas, will be met from operating cash flows. In
     fiscal 1999, the Company converted to new software and hardware for the
     business, marketing, and distribution operations to improve customer
     service, inventory and warehouse management, and information technology.
     The business, marketing, and distribution software and hardware were
     acquired in fiscal 1998 using internally generated funds. Also in fiscal
     1998, the creative area acquired a new network server and workstations
     enabling the conversion to more productive software for the design and
     assembly of products. In fiscal 2000, the investment in prepublication
     products and services is expected to follow the pattern established in
     previous years with plans to revise popular backlist titles and add new
     products to the Company's line. Attention will be paid to copyright year
     2000 issues so backlist titles in the product line are included in a
     revision schedule. The Company's previous land and buildings in South
     Holland, Illinois were sold in fiscal 1999 and recorded as a decrease in
     net property and equipment, an increase in cash and cash equivalents, and
     an increase in other income as a gain on the sale of property and
     equipment. In fiscal 1998, prepayment of the installment note issued in the
     purchase of the Company's stock was completed using internally generated
     funds. The prepayment in fiscal 1998 of the principal on the outstanding
     debt saved $637,000 in interest expense for the Company.

     THE EFFECTS OF INFLATION
     Inflation affects the Company due to increases in the costs of materials
     and services which may not be passed through to customers. Fiscal 1999
     displayed less tightening of available press time than the previous year,
     however the lessons of previous years lead the Company to continue careful
     planning with suppliers and manufacturers to assure predictable delivery of
     products into inventory for ultimate sales to customers. Fiscal 1998 showed
     a slight tightening of available press time in the short term, thus
     necessitating clearer projections for initial printings or reprints. Paper
     prices in fiscal 1999 and 1998 did not experience dramatic changes, thus
     allowing moderate reaction in setting price adjustments for the Company's
     products. Advanced planning and shifting grades of paper for marketing
     reasons may soften the effect of some of the manufacturing price
     fluctuations. The ability of the Company to reflect cost increases from
     suppliers and from internal pressures in the selling price of
     Goodheart-Willcox products depends upon the pricing of competing product
     lines and general market conditions which may require the Company to absorb
     part of the cost increases, whether the result of increases in materials or
     services. The Company manages its cost of conducting business in these
     periods by using assorted suppliers, reviewing the variety of paper grades
     appropriate for the various titles and products, scheduling press runs in
     batches, using direct-to-plate technology, balancing the quantities printed
     with consideration for the unit cost versus the inventory turnover,
     nurturing close relationships with key suppliers, all the while staying
     alert to outside opportunities available to meet key deadlines.

     IMPACT OF YEAR 2000

     The business, customer service, marketing, warehouse and distribution
     operations acquired new vendor-supported software in fiscal 1998 and
     converted to daily use in fiscal 1999. The business, customer service,
     marketing, and warehouse and distribution software is now Year 2000
     compliant. The Company believes that with the conversion in fiscal 1998 and
     1999 to new software and hardware along with any future vendor-supported
     software upgrades, the year 2000 issue should not pose significant internal
     operational difficulties. Future vendor-supported software upgrades will
     not be material to the Company's results of operation or financial
     condition. In addition to addressing internal considerations, the Company
     believes that there can be no guarantee that the systems of external
     suppliers, manufacturers, or customers will be converted in a timely
     manner, thus potentially having an adverse effect.






16

<PAGE>   31


THE GOODHEART-WILLCOX COMPANY, INC.

CORPORATE INFORMATION

     CORPORATE OFFICE, The Goodheart-Willcox Company, Inc., 18604 West Creek
     Drive, Tinley Park, IL 60477
     ANNUAL MEETING, The next annual meeting will take place at 9:30 a.m.
     C.D.T., July 13, 1999, at the Corporate Office, Tinley Park, Illinois
     STOCK SYMBOL, GWOX, Over-the-Counter Market
     TRANSFER AGENT, EquiServe, First Chicago Trust Division
     GENERAL COUNSEL, Hedberg, Tobin, Flaherty & Whalen, A Professional
     Corporation, Chicago
     INDEPENDENT PUBLIC ACCOUNTANTS, Grant Thornton LLP, Chicago
     S.E.C. FORM 10-K AVAILABLE, Copies of the Corporation's annual report on
     Form 10-K, filed with the Securities and Exchange Commission, will be
     available to stockholders without charge by written request addressed to
     the Secretary of the Corporation.

     DIRECTORS
     Robert C. DeBolt, President and Chief Executive Officer, F. H. Ayer
     Manufacturing Co.
     John F. Flanagan, Chairman, President, Chief Executive Officer, The
     Goodheart-Willcox Company, Inc.
     Wilma Pitts Griffin, PhD, CFCS, Professor, Department of Family and
     Consumer Sciences, Baylor University
     Clois E. Kicklighter, EdD, Dean Emeritus, School of Technology, Indiana
     State University
     Loraine J. Mix, Private Investor

     EXECUTIVE OFFICERS
     John F. Flanagan, Chairman, President, Chief Executive Officer
     Donald A. Massucci, Vice President, Administration and Treasurer
     Todd J. Scheffers, Vice President Sales
     Dick G. Snyder, Senior Vice President, and Secretary



COMMON STOCK PRICE RANGES AND DIVIDENDS
     Stock prices represent high and low closing bids

     ---------------------------------------------------------------
                                                         Cash
       Fiscal                Price Range               Dividend
       Quarter            Low          High            Declared
     ---------------------------------------------------------------
       1Q98             $38 1/4       $48 1/4              --
       2Q98              47            53 1/2              --
       3Q98              47            53 1/2            $.50
       4Q98              58 1/2        60 1/4            $.50
     ---------------------------------------------------------------
       1Q99              58 1/2        63 1/4              --
       2Q99              62 1/2        63 1/4              --
       3Q99              63                --            $.50
       4Q99              61                --            $.55

     FISCAL YEAR ENDS APRIL 30



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission