GOODYEAR TIRE & RUBBER CO /OH/
10-K, 1996-03-20
TIRES & INNER TUBES
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<PAGE>   1
                                   FORM 10-K
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF
               THE SECURITIES EXCHANGE ACT OF 1934 [FEE REQUIRED]

                  For the fiscal year ended December 31, 1995

                         Commission File Number: 1-1927

                       THE GOODYEAR TIRE & RUBBER COMPANY
             (Exact name of Registrant as specified in its charter)

                  Ohio                                      34-0253240 
        (State or other jurisdiction of                  (I.R.S. Employer
        incorporation or organization)                   Identification No.)


     1144 East Market Street, Akron, Ohio                   44316-0001 
   (Address of principal executive offices)                 (Zip Code)


       Registrant's telephone number, including area code: (330) 796-2121

          Securities registered pursuant to Section 12(b) of the Act:

                                                  Name of each exchange on 
         Title of each Class                          which registered
    -------------------------------              --------------------------
    Common Stock, Without Par Value               New York Stock Exchange
                                                  Chicago Stock Exchange
                                                  Pacific Stock Exchange

    Preferred Stock Purchase Rights               New York Stock Exchange
                                                  Chicago Stock Exchange
                                                  Pacific Stock Exchange

          Securities registered pursuant to Section 12(g) of the Act:

                                      None                

                         ___________________________

     Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months, and (2) has been subject to such filing
requirements for the past 90 days.

              Yes X                                         No   
                 ---                                          ---
                         ___________________________

      Indicate by check mark if disclosure of delinquent  filers  pursuant to
     Item 405 of Regulation S-K is not contained  herein or in the definitive
     proxy statement incorporated by reference in Part III of this Form 10-K.
     [  ].
                         ___________________________

     The aggregate market value of Registrant's outstanding Common Stock held
by nonaffiliates of the Registrant on February 16, 1996, determined using the
per share closing price thereof on the New York Stock Exchange Composite
Transactions tape of $49.125 on that date, was approximately $7,579,681,795.12.
                         ___________________________

  SHARES OF COMMON STOCK, WITHOUT PAR VALUE, OUTSTANDING AT FEBRUARY 16, 1996:

                                   154,471,026            
                         ___________________________

                      DOCUMENTS INCORPORATED BY REFERENCE:

     PORTIONS OF REGISTRANT'S DEFINITIVE PROXY STATEMENT, DATED FEBRUARY 27,
1996, FOR ITS 1996 ANNUAL MEETING OF SHAREHOLDERS ARE INCORPORATED BY REFERENCE
INTO PART III.
<PAGE>   2

                       THE GOODYEAR TIRE & RUBBER COMPANY

                           ANNUAL REPORT ON FORM 10-K

                  FOR THE FISCAL YEAR ENDED DECEMBER 31, 1995

                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
   ITEM                                                      PAGE
  NUMBER                                                    NUMBER
  ------                                                    ------
<S>                                                            <C>
                                     PART I

 1   Business ..............................................    1

 2   Properties ............................................   11

 3   Legal Proceedings .....................................   14

 4   Submission of Matters to a Vote of Security Holders ...   17

4(A) Executive Officers of Registrant ......................   17


                                   PART II

 5   Market for Registrant's Common Equity and Related
     Stockholder Matters ...................................   21

 6   Selected Financial Data ...............................   22

 7   Management's Discussion and Analysis of Financial
     Condition and Results of Operations ...................   23

 8   Financial Statements and Supplementary Data ...........   30

 9   Changes in and Disagreements with Accountants on
     Accounting and Financial Disclosure ...................   51


                                  PART III

10   Directors and Executive Officers of the Registrant ....   51

11   Executive Compensation ................................   51

12   Security Ownership of Certain Beneficial Owners and
     Management ............................................   51

13   Certain Relationships and Related Transactions ........   51


                                   PART IV

14   Exhibits, Financial Statement Schedules, and Reports on
     Form 8-K ..............................................   52

     Signatures ............................................   54

     Index to Financial Statement Schedules ................   FS-1

     Index of Exhibits .....................................   X-1
</TABLE>



<PAGE>   3

                       THE GOODYEAR TIRE & RUBBER COMPANY
                                     PART I

ITEM 1. BUSINESS.
                              BUSINESS OF GOODYEAR

      The Goodyear Tire & Rubber Company is an Ohio corporation organized in
1898. Its principal offices are located at 1144 East Market Street, Akron, Ohio
44316-0001. Its telephone number is (330) 796-2121. The term "Registrant"
wherever used herein refers solely to The Goodyear Tire & Rubber Company. The
terms "Goodyear" and the "Company" wherever used herein refer to The Goodyear
Tire & Rubber Company together with all of its domestic and foreign subsidiary
companies, unless the context indicates to the contrary.

      Goodyear is one of the world's leading manufacturers of tires and rubber
products, engaging in operations in most regions of the world. In 1995,
Goodyear's net sales were $13.2 billion and net income was $611.0 million.
Goodyear's worldwide employment averaged 88,790 during 1995.

      Goodyear's principal business is the development, manufacture,
distribution and sale of tires for most applications. Goodyear also
manufactures and markets several lines of rubber and reinforced plastic
products for the transportation industry and various industrial and consumer
markets and numerous rubber-related chemicals for various applications,
provides automotive repair and other services and sells various other products.

      Registrant's Celeron subsidiaries engage in various crude oil
transportation, gathering, purchasing and selling activities. The All American
Pipeline System is a heated crude oil pipeline extending from two points along
the California coast to McCamey, Texas, which transports offshore California
crude oil from Las Flores and Gaviota, California, and onshore California and
Alaska North Slope crude oil from other points in California, to various other
system terminals in California and to McCamey, Texas.

                   RECENT DEVELOPMENTS IN GOODYEAR'S BUSINESS

      During 1995, the Aquatred(R) II radial passenger tire, a second
generation of enhanced wet traction tire offering longer tread life, and the
Wrangler(R) Aquatred(R) for light trucks, sport-utility vehicles and vans were
introduced by Goodyear in North America. Other passenger tire lines introduced
in 1995 include the high performance Eagle #1(TM) in North America, the Eagle
Aquatred and the high-performance Eagle F-1(TM) in Europe and the Aquatred in
Latin America. New truck tires and farm tires were introduced in North America
and Europe, including the Unisteel(R) G357 tire for steer axles. A new premium
radial passenger tire, the GPS2, was introduced in Latin America.

      In February 1996, Goodyear introduced the Infinitred(TM), a premium
radial passenger tire featuring enhanced wet traction and extended tread life,
to the North American replacement passenger tire market. The Infinitred(TM) is
offered with a lifetime treadlife limited warranty, which will be in effect as
long as the purchaser owns the car on which the tires are first mounted and the
tires are maintained as specified by the limited warranty.

      In December 1995, the Company acquired 32.7% of the capital stock of
TCDebica, a manufacturer of passenger tires located in Poland, from the State
Treasury of Poland for approximately $55 million, and agreed to purchase
original issue shares of such capital stock from T C Debica in March 1996 for
approximately $60 million. Upon completion of the purchase of such additional
shares, Goodyear will own approximately 50.8% of the capital stock of T C
Debica.

      In 1995, Goodyear introduced a new line of Plylon(R) Plus conveyor belts
to the industrial market and the Gatorback(R) serpentine Poly-V(R) belts to the
automotive replacement market. On March 1, 1996, Goodyear acquired the assets
of Belt Concepts of America, Inc, a manufacturer of lightweight conveyor
belting for various commercial applications located in Spring Hope, North

                                       1

<PAGE>   4
Carolina. During 1995, Goodyear also acquired the assets of an air spring
manufacturer in Brazil and increased to 100% its interest in a conveyor belting
manufacturing facility in Australia.

      Goodyear continued its program to enhance production capacity and
efficiency through plant modernization and expansion projects. Expansion of the
Company's Danville, Virginia, Topeka, Kansas, and Americana, Brasil, tire
plants and Beaumont, Texas, and Houston, Texas, synthetic rubber plants were
completed during 1995. The Company began construction of a new tire mold plant
in Statesville, North Carolina, which is scheduled to be completed in 1996.
Significant plant modernization and expansion projects are presently underway
at the Company's Gadsden, Alabama, Topeka, Kansas, Napanee, Ontario,
Valleyfield, Quebec, Americana, Brazil, Bogor, Indonesia, and Bangkok, Thailand
tire plants.  Modernization and expansion projects were also completed at the
Lincoln, Nebraska, Owen Sound, Ontario, Norfolk, Nebraska, and Logan, Ohio
plants.


            FINANCIAL INFORMATION ABOUT GOODYEAR'S INDUSTRY SEGMENTS

      Financial information relating to Goodyear's "Industry Segments" for each
of the three years in the period ended December 31, 1995 appears in Note 16
captioned "Business Segments", and in the tabulation captioned "Industry
Segments" at Note 16, of the Notes to Financial Statements set forth in Item 8
of this Annual Report, at pages 46 and 47, respectively, and is incorporated
herein by specific reference.


            DESCRIPTION OF GOODYEAR'S BUSINESS -- INDUSTRY SEGMENTS

TIRES

      Goodyear's principal Industry Segment is the development, manufacture,
distribution and sale of tires and related products and services (the "Tires
Segment"). The principal class of products in the Tires Segment is tires for
most applications. No other class of products or services in the Tires Segment
accounted for as much as 10% of Goodyear's sales in any of the last three
years.  The table below sets forth the percentage of Goodyear's net sales and
operating income attributable to the Tires Segment, and the percentage of
Goodyear's sales attributable to tires, for each of the three years ended
December 31, 1995:

<TABLE>
<CAPTION>
                                                Year Ended December 31, 1995
                                               -------------------------------
                                                1995         1994         1993
                                               ------       ------       ------
<S>                                             <C>          <C>          <C>
Tires Segment sales .....................       85.5%        85.5%        85.6%
      Tire Sales ........................       76.7%        76.7%        76.0%
Tires Segment operating income ..........       81.9%        84.7%        85.7%
</TABLE>

      The products and services comprising the Tires Segment include:

      TIRES. Goodyear manufactures and markets in most regions of the world a
broad line of rubber tires for automobiles, trucks, buses, tractors, farm
implements, earthmoving equipment, aircraft, industrial equipment and various
other applications, in each case for sale to original equipment manufacturers
and in the replacement market.

      Goodyear offers two basic constructions of tires, radial and bias-ply.
Various belting and reinforcing materials are used, including nylon and
polyester tire cord and steel.

      A variety of Goodyear-brand radial passenger tire lines are sold in the
United States, including the all season Aquatred(R) enhanced wet traction tire
line, the Eagle(R) performance touring tire lines, and the Eagle(R)
"Gatorback"(R) and Eagle(R) Aquatred(R) high performance tire lines. The major
lines of Goodyear-brand radial light truck tires offered in the United States
are the Wrangler(R) and Workhorse(R). Goodyear manufactures and sells several
lines of radial passenger and light truck tires in Europe, led by the Eagle and
the Eagle Aquatred passenger tire


                                       2

<PAGE>   5
lines and the Wrangler light truck tire line. In Asia and Latin America, both
radial and bias-ply Goodyear-brand passenger and light truck tires are
manufactured and sold, led by the Eagle Aquatred in Asia and the GPS2 in Latin
America.

      Goodyear manufactures and markets a full line of all-steel cord and belt
construction radial medium truck tires, the Unisteel(R) series, for
applications ranging from line-haul highway use to off-road service. Goodyear
also offers a full line of bias-ply medium truck tires. Goodyear produces
several lines of tires for other applications, including radial and bias-ply
tires for farm machinery, heavy equipment and aircraft, and inner tubes for
truck tires and various other applications. Goodyear manufactures and sells new
and retreaded aircraft tires in the United States, Europe, Latin America and
Asia.

      The Kelly-Springfield Tire Company, a division of Registrant
("Kelly-Springfield"), manufactures and markets numerous lines of radial and
bias-ply passenger and truck tires in the United States replacement market and
sells various lines of Kelly-brand tires in the replacement markets in Canada
and certain other countries. Brad Ragan, Inc., a 74.5% owned subsidiary of
Registrant, is a tire retailing and commercial tire sales, retreading and
service chain with operations in various regions of the United States.

      RELATED PRODUCTS AND SERVICES. Goodyear also retreads truck, aircraft and
heavy equipment tires, primarily as a service to its commercial customers, and
manufactures and sells tread rubber and other tire retreading materials for
various applications. Additional products and services in the Tires Segment
include: automotive repair services provided by Goodyear through its retail
outlets; the sale to dealers and consumers of automotive repair and maintenance
items, automotive equipment and accessories and other items; the operation of
three rubber plantations and the processing and sale of natural rubber; and
miscellaneous other products and services.


MARKETS AND DISTRIBUTION -- COMPETITION

      The Company offers a broad line of tires for most applications and for
all classes of customers. In the United States and many other countries, the
Company sells Goodyear-brand tires to vehicle manufacturers for use as original
equipment on vehicles they produce. In the United States and most other
countries, the Company sells Goodyear-brand, other house brand and private
brand tires through various channels of distribution for sale to vehicle owners
for replacement purposes. Worldwide, the Company's sales of passenger, truck
and farm tires to the replacement market substantially exceed its sales of
passenger, truck and farm tires to original equipment manufacturers.

      All passenger tires (except bias-ply temporary spare tires) and
approximately 89% of all light and medium truck tires sold by the Company in
the United States during 1995 were radial. Approximately 94% of all passenger
tires and approximately 51% of all light and medium truck tires sold by the
Company outside the United States during 1995 were radial.

      Demand for high performance passenger tires has increased significantly
during recent years. High performance tires constituted approximately 30% of
the United States passenger tire market during 1995, up from 28% in 1994, 26%in
1993 and 10% in 1988.

      Goodyear's tires are sold under highly competitive conditions. On a
worldwide basis, Goodyear has two major competitors: Bridgestone (based in
Japan) and Michelin (based in France). Goodyear also competes worldwide with
several other major foreign based tire manufacturing concerns, including
Continental, Pirelli, Sumitomo, Toyo, Yokohama and several Korean tire
companies. Goodyear's principal competitors with operations in the United
States are Bridgestone, The Firestone Tire & Rubber Company (acquired by
Bridgestone in 1988), Michelin, Uniroyal-Goodrich Tire Company (acquired by
Michelin in 1990), Continental, General Tire Inc. (acquired by Continental in
1987) and Cooper Tire & Rubber Company.

      Goodyear competes with other tire manufacturers on the basis of price,
warranty, service, consumer convenience and product design, performance and
reputation. The Company believes Goodyear-brand tires enjoy a high recognition
factor throughout the world and have a reputa-

                                       3

<PAGE>   6
tion for high quality and value. Kelly-brand and various other house-brand tire
lines offered by the Company compete primarily on the basis of price and
performance.

      Goodyear is a major supplier, on a direct sale basis, of tires to most
manufacturers of automobiles, trucks, farm and construction equipment and other
vehicles, both in the United States and numerous other countries. Goodyear
sells tires to the major automobile and truck manufacturers located in the
United States: Ford, General Motors, Chrysler, Toyota, Nissan, Honda,
Diamond-Star, NUMMI, AAI, Navistar, Mack Truck, Freightliner, Peterbilt and
Kenworth. Goodyear supplies tires to several European manufacturers, including
Fiat, Daimler-Benz, Volkswagen, Volvo, Ferrari, BMW, Peugeot, Alfa Romeo and
Renault, to six Japanese manufacturers, Nissan, Mazda, Toyota, Honda,
Mitsubishi and Isuzu, and to subsidiaries of General Motors, Ford and Chrysler
throughout the world.  Goodyear also supplies major manufacturers of
construction and agricultural equipment, including Caterpillar, J. I. Case,
John Deere, Massey-Ferguson and New Holland N.V.

      Goodyear-brand tires for the United States replacement market are sold
through various channels of distribution. The principal method of distribution
is a large network of independent dealers and franchisees. Goodyear-brand tires
are also sold to several regional and national retail marketing firms,
including Sears Roebuck & Co., Wal-Mart, Penske Auto Centers and Montgomery
Ward. In addition, approximately 958 retail outlets (including auto service
centers, commercial tire & service centers and leased space in department
stores) are operated by the Registrant under the Goodyear name or under various
other trade styles and approximately 158 retail and commercial tire sales
outlets are operated by subsidiaries of the Registrant.

      Several lines of Kelly-brand and various other house brand passenger and
truck tires are marketed through independent dealers. Private brand and
associate brands of tires are also sold to independent dealers, to national and
regional wholesale marketing organizations, including TBCCorporation, to retail
chain marketers, including Wal-Mart, Discount Tire, Sears Roebuck & Co. and
Big-O, to service stations and to various other retail marketers.

      Goodyear sells tires outside the United States to original equipment
manufacturers and in the replacement market through independent wholesale
distributors, its own wholesale distribution organizations, and, in some
countries, its own retail stores. In certain countries Goodyear contracts for
the manufacture by others of Goodyear-brand tires.

      No customer or group of affiliated customers accounted for as much as
5.4% of Goodyear's consolidated net sales during 1995, 1994 or 1993. Worldwide,
Goodyear's annual net sales to its ten largest customers, including their
respective affiliates, represented less than 21.0% of consolidated net sales
for each of 1995, 1994 or 1993. No customer or group of affiliated customers
accounted for as much as 4.1% of Tires Segment sales during 1995, 1994 or 1993.
The ten largest customers of the Tires Segment represented less than 21.1% of
Tire Segment sales for 1995.

      Based on a composite of industry sources and information published by the
Rubber Manufacturers Association (the "RMA"), it is estimated that
approximately 224 million passenger tires were sold in the United States during
1995. The following table indicates the percentage change in annual unit sales
of passenger tires in the United States:


                  TOTAL UNITED STATES PASSENGER TIRE MARKET --
              PERCENTAGE INCREASE (DECREASE) IN ANNUAL UNIT SALES

<TABLE>
<CAPTION>
                                                  1995 VS 1994   1995 VS 1993 
                                                  ------------   ------------
<S>                                                 <C>            <C> 
Replacement ...................................      (1.7%)         1.0% 
Original Equipment ............................      (2.5%)         8.8%
      Total U.S. Passenger Tire Market ........      (1.9%)         2.9%
</TABLE>


                                      4
<PAGE>   7
      Based on current economic forecasts, Goodyear expects the total market
for passenger tires in the United States in 1996 to increase approximately 3.0%
compared to 1995. Goodyear estimates that demand for original equipment
passenger tires in the United States during 1996 will be approximately 1.1%
higher than in 1995 and that demand for passenger tires in the United States
replacement market during 1996 will be approximately 3.7% higher than in 1995.

      Based on a composite of industry sources and information published by the
RMA, it is estimated that approximately 49 million light and medium highway
truck tires were sold in the United States during 1995, which is approximately
2.2% more than during 1994 and 12.8% more than during 1993. Goodyear estimates
that demand for light and medium highway truck tires in the United States
during 1996 will decrease by approximately 2 million units.

      The following table indicates the percentage change in Goodyear's annual
unit sales of passenger, truck and farm tires worldwide:

       GOODYEAR WORLDWIDE UNIT SALES OF PASSENGER, TRUCK AND FARM TIRES--
               PERCENTAGE INCREASE (DECREASE) IN ANNUAL UNIT SALES

<TABLE>
<CAPTION>
                                                  1995 VS 1994   1995 VS 1993 
                                                  ------------   ------------
<S>                                               <C>              <C> 
United States ...................................     (3%)             3% 
Foreign .........................................      3%             11%
      Worldwide .................................       --             7%
</TABLE>

      Based on information available from various industry and other sources
and information published by the RMA, the Company sells more tires in the
United States than any other tire manufacturer and, on the basis of annual net
sales, is the third largest tire manufacturer in the world. Based on various
industry and other sources, it is estimated that the Company's share of the
worldwide auto, truck and farm tire markets was approximately 18% in 1995, 1994
and 1993.

      Related products and services, including automotive parts, automotive
maintenance and repair services and associated merchandise, are sold in the
United States through approximately 1,116 retail outlets operated by the
Company. Automotive repair and maintenance items, automotive equipment and
accessories and other items, which are purchased for resale by the Company, are
distributed to many of the Company's tire dealers and franchisees. Related
products are sold principally in the United States and Canada under highly
competitive conditions.


GOVERNMENT REGULATIONS -- TIRES

      The National Highway Traffic Safety Administration ("NHTSA"), under
authority granted to it by the National Traffic and Motor Vehicle Safety Act of
1966, as amended, has established various standards and regulations relating to
motor vehicle safety, some of which apply to tires sold in the United States
for highway use. The NHTSA has the authority to order the recall of automotive
products, including tires, having defects deemed to present a significant
safety risk.

      NHTSA has issued "Tire Registration" regulations, which require the
registration of tires for the purpose of identification in the event of a
product recall, and "Uniform Tire Quality Grading" regulations, which require
the grading of passenger tires for treadwear, traction and temperature
resistance pursuant to prescribed testing procedures and the molding of such
grades into the sidewall of each tire. Passenger and highway truck tires are
required to be identified by ten-digit manufacturing identification codes
molded on the sidewall of each tire. The effect of compliance with these
regulations on Goodyear's sales and profits cannot be determined. However,
these regulations have increased the cost of producing and marketing passenger
tires in the United States.


OTHER INFORMATION REGARDING TIRES SEGMENT

      Goodyear does not consider its Tires Segment business to be seasonal to
any significant

                                       5
<PAGE>   8

degree. Goodyear maintains a significant inventory of new tires and
certain other products in order to rationalize production schedules and assure
prompt availability of such products to its customers. Goodyear manages its
inventory in order to minimize working capital requirements and avoid
unnecessary increases in unit production costs while balancing production
schedules with fluctuations in demand. New tire inventory levels in North
America and in certain countries in Latin America are currently, and during
most of 1995 were, higher than planned due to lower than anticipated demand.

      Goodyear offers its customers various financing and extended payment
programs from time to time. Goodyear does not believe these programs, when
considered in the aggregate, require an unusual amount of working capital
relative to the volume of sales involved and the prevailing practices in the
tire industry.

      Goodyear's radial passenger and truck tire plants in North America and
Europe were operated at approximately 95% of capacity during 1995 and 92% of
capacity during 1994 and 1993. Goodyear's worldwide tire capacity utilization
was approximately 93% during 1995 and 90% during 1994 and 1993. In order to
maintain its competitive position, respond to changing market conditions and
optimize production efficiencies, Goodyear has a continuing program for
modernizing and increasing the capacity of its radial passenger and truck tire
facilities. Goodyear has expansion projects planned or underway at several of
its existing tire plants and certain other tire manufacturers are building, or
have announced plans to install, additional capacity for passenger tires and
light and medium truck tires over the next few years. Goodyear has also
acquired, or is in the process of installing, acquiring or obtaining access to,
new tire manufacturing capacity in various markets, including China, India and
Poland. Continued high levels of capacity utilization by the tire industry
during 1996 will be dependent on continued high production levels by the
original equipment manufacturers in the United States and growth in the
original equipment markets in Europe, Asia and Latin America, coupled with
continued high levels of demand in the replacement markets in the United States
and throughout the world.


GENERAL PRODUCTS

      Another Industry Segment is the development, manufacture, distribution
and sale of numerous rubber, chemical and plastic products (the "General
Products Segment"). No class of products or services in the General Products
Segment accounted for as much as 10% of Goodyear's net sales in any of the last
three years. The table below sets forth the percentage of Goodyear's net sales
and operating income attributable to the General Products Segment for each of
the three years ended December 31, 1995:

<TABLE>
<CAPTION>
                                                     YEAR ENDED DECEMBER 31,
                                                   --------------------------
                                                     1995       1994     1993
                                                     ----       ----     ----
<S>                                                <C>        <C>      <C> 
General Products Segment Sales ................      13.5%      13.8%    13.9%
General Products Segment Operating Income .....      13.6%      14.3%    15.3%
</TABLE>

      The products and services comprising the General Products Segment
include:

      VEHICLE COMPONENTS. Goodyear manufactures automotive belts and hoses, air
springs, engine mounts, instrument panels, rubber tracks and various body and
chassis parts for motor vehicles made of rubber and reinforced plastics.

      INDUSTRIAL RUBBER PRODUCTS. Goodyear produces various industrial rubber
products, including: conveyor and power transmission belts; air, steam, oil,
water, gasoline, materials handling and hydraulic hose for industrial
applications; and various rubber engineered products, including tank tracks and
molded products.

      CHEMICAL PRODUCTS. Goodyear produces a broad line of synthetic rubber,
rubber latices, organic chemicals used in rubber and plastic processing and
vinyl resins and latices.


                                       6

<PAGE>   9
      SHOE AND GRAPHIC PRODUCTS. Goodyear, utilizing products obtained under
offtake agreements, markets heels, soles and strips for new shoes and shoe
repair made of rubber and other synthetic materials. Goodyear manufactures gum
for graphic products for the printing industry.

MARKETS AND DISTRIBUTION -- OTHER INFORMATION

      Most products of the General Products Segment are sold directly to
manufacturers or through independent wholesale distributors. During 1995, the
five largest customers of the General Products Segment accounted for
approximately 23.6% of General Products Segment sales and no customer accounted
for more than 15% of General Products Segment sales. Goodyear does not maintain
a significant inventory when considered in relation to the volume of business
transacted.

      The General Products Segment consists of a large number of product lines
in respect of which several manufacturers produce some, but not all, of the
products manufactured by Goodyear. There are numerous suppliers of automotive
belts and hose products and other rubber and plastic components for motor
vehicles, more than 50 major producers of industrial rubber products, and
numerous firms participating in the engineered products market. Goodyear is a
major producer of synthetic rubber, rubber chemicals and latex. Several major
firms are significant suppliers of one or more chemical products similar to
those manufactured by Goodyear. These markets are highly competitive, with
quality, service and price being the most significant factors to most
customers.  Goodyear believes the products offered by the General Products
Segment are generally considered to be high quality and competitive in service
and price.

OIL TRANSPORTATION

      Goodyear's crude oil transportation and related activities (the "Oil
Transportation Segment") are conducted by the Celeron group of companies
("Celeron"). The table below sets forth the percentage of Goodyear's net sales
and operating income (or loss), attributable to the Oil Transportation Segment
for each of the three years ended December 31, 1995:

<TABLE>
<CAPTION>
                                                      Year Ended December 31, 
                                                      -----------------------
                                                       1995      1994    1993
                                                       ----      ----    ----
<S>                                                  <C>       <C>     <C> 
Oil Transportation Segment Sales ...................     1.0%     .7%     .5% 
Oil Transportation Segment Operating Income (Loss)..     4.5%    1.0%   (1.0%)
</TABLE>

      All American Pipeline Company, a wholly-owned subsidiary of Registrant
("All American"), owns and operates a heated crude oil pipeline system which
extends approximately 1,225 miles from the California Coast in the Santa
Barbara Channel -- Santa Maria Basin area to central Texas (the "All American
System").  Celeron Gathering Company, a wholly-owned subsidiary of Registrant
("Celeron Gathering"), engages in the gathering, exchanging, purchasing and
selling of crude oil and, in that connection, owns and operates a 43-mile crude
oil gathering pipeline in the San Joaquin Valley, California (the "Celeron
Gathering System"). Celeron Trading & Transportation Company, a wholly-owned
subsidiary of Registrant, is engaged in various crude oil exchanging,
purchasing and selling activities.

ALL AMERICAN CRUDE OIL PIPELINE SYSTEM

      The All American System is a heated crude oil pipeline system, consisting
of a 1,225 mile mainline segment extending from Gaviota, California, to
McCamey, Texas, an 11 mile segment extending from Las Flores to Gaviota, and
related terminal and oil storage facilities. The All American System is capable
of transporting up to 300,000 barrels per day of heavy crude oils, 450,000
barrels per day of lighter crude oils or lower daily volumes of combinations of
heavy crude oils (which may require heating) from fields on the outer
continental shelf along the California coast in the Santa Barbara Channel --
Santa Maria Basin area ("OCS Crude Oil") and lighter crude oils (which do not
require heating) from various onshore California fields ("California Crude
Oil") or other sources to McCamey, Texas, for delivery through other pipelines
to refineries in the Mid-continent region and along the Texas Gulf Coast.


                                       7

<PAGE>   10
      The All American System transports California Crude Oil produced in the
San Joaquin Valley area of California and Alaska North Slope crude oil ("ANS
Crude Oil") received from other pipelines from insert points in central
California to terminals located near McCamey, Texas. The All American System
also transports OCS Crude Oil from Las Flores and Gaviota, California, to other
system outlets in California for delivery through other pipelines to refineries
in the Los Angeles Basin and in the greater San Francisco area and to McCamey,
Texas, for delivery via other pipelines to refineries in the Mid-continent
region and along the Texas Gulf Coast.

      In August of 1993, several producers of OCS Crude Oil entered into
transportation agreements with the All American System whereunder the producers
have agreed to transport available quantities of OCS Crude Oil at specified
tariff rates. During 1995, approximately 51% of the OCS Crude Oil tendered
pursuant to the transportation agreements was transported from Las Flores and
Gaviota to All American System outlet stations in central California for
delivery via other pipelines to refineries in the Los Angeles Basin or the San
Francisco Bay area, with the balance transported to McCamey, Texas, for
delivery via other pipelines to refineries in the Mid-continent region and
along the Texas Gulf Coast. It is anticipated that during 1996 the volume of
OCS Crude Oil tendered to the All American System pursuant to the
transportation agreements will be substantially the same as during 1995.

      The average daily volume of crude oil transported by the All American
System was approximately 217,000 barrels per day in 1995 and 185,000 barrels
per day in 1994 and 1993. The average tariff per barrel of oil transported
during 1995 was $1.73, compared to $1.29 during 1994 and $1.03 during 1993. The
All American System transported oil tendered for shipment an average distance
of 791 miles in 1995, 652 miles in 1994 and 725 miles in 1993. It is
anticipated that during 1996 the All American System will, on an average daily
volume basis, transport substantially the same quantities of crude oil as it
transported in 1995.


CELERON GATHERING SYSTEM

      Celeron Gathering owns and operates the Celeron Gathering System, a
43-mile crude oil gathering pipeline system, which has a design capacity of up
to 100,000 barrels per day. Celeron Gathering uses the Celeron Gathering System
in connection with its gathering, exchanging, purchasing and selling of crude
oil produced in the South Belridge and Midway Sunset areas of the San Joaquin
Valley. Celeron Gathering sells or exchanges substantially all of the crude oil
it acquires in the San Joaquin Valley, the major portion of which is ultimately
sold to or exchanged with refiners located in the Mid-continent and Texas Gulf
Coast areas. Celeron Gathering also trades crude oil in California, most of
which is used by refiners located in the Los Angeles Basin or in Northern
California.


GOVERNMENT REGULATION

      The All American System is a common carrier pipeline system and, as such,
under current law is subject to the general jurisdiction of the Federal Energy
Regulatory Commission (the "FERC"). Pursuant to the Interstate Commerce Act,
the All American System is subject to FERC regulation as to tariffs, annual
reporting requirements and other operating matters. In accordance with current
laws and the regulations of the FERC, the All American System has filed with
the FERC tariffs for transportation services being offered to shippers desiring
to transport crude oil through the All American System or portions thereof. The
All American System will file an Annual Report on FERC Form No. 6 with the FERC
in March of 1996 in respect of its activities during 1995. The Celeron
Gathering System is a proprietary intrastate gathering pipeline system and, as
such, is not subject to the general jurisdiction of the FERC.


                                       8

<PAGE>   11
                          GENERAL BUSINESS INFORMATION


SOURCES AND AVAILABILITY OF RAW MATERIALS

      The principal raw materials used in Goodyear's products are synthetic and
natural rubber. Goodyear purchases substantially all of its requirements for
natural rubber in the world market. Synthetic rubber accounted for
approximately 56% of all rubber consumed by Goodyear worldwide during 1995,
compared to 54% in 1994 and 61% in 1993. The Company's plants located in
Beaumont and Houston, Texas, supply the major portion of its synthetic rubber
requirements in the United States. The major portion of the synthetic rubber
used by Goodyear outside the United States is supplied by third parties. The
principal raw materials used in the production of synthetic rubber are
butadiene and styrene purchased from independent suppliers and isoprene
purchased from independent suppliers or produced by Goodyear from purchased
materials.

      Nylon and polyester yarn, substantial quantities of which are processed
in Goodyear's textile mills, and wire for radial tires, a portion of which is
produced by Goodyear, are used in significant quantities by Goodyear. Other
important raw materials used by Goodyear are carbon black, pigments, chemicals
and bead wire. Substantially all of these raw materials are purchased from
independent suppliers, except for certain chemicals which Goodyear
manufactures.  Goodyear purchases most of the materials and supplies it uses in
significant quantities from several suppliers, except in those instances where
only one or a few qualified sources are available. As in 1995, Goodyear
anticipates the continued availability (subject to possible spot shortages) of
all such materials during 1996.

      Goodyear uses substantial quantities of petrochemical feedstocks and
fuels in the production of tires and other rubber products, synthetic rubber
and latex and other products. Supplies of petrochemical feedstocks, petroleum
and natural gas based fuels have been and are expected to continue to be
adequate for the Company's manufacturing plants.

      Petrochemical feedstock, natural rubber and other raw material prices
increased significantly during the first half of 1995. In general, the Company
does not anticipate significant increases in raw material prices during 1996,
although commodity materials are likely to continue to be subject to price
volatility.


PATENTS AND TRADEMARKS

      Goodyear owns approximately 1,562 patents issued by the United States
Patent Office and approximately 6,478 patents issued or granted in other
countries around the world, and also has licenses under numerous patents of
others, covering various improvements in the design and manufacture of its
products and in processes and equipment for the manufacture of its products.
Goodyear also has approximately 392 patent applications currently on file with
the United States Patent Office and approximately 3,432 patent applications on
file in other countries around the world. While Goodyear considers that such
patents, patent applications and licenses as a group are of material
importance, it does not consider any one patent, patent application or license,
or any related group of them, to be of such importance that the loss or
expiration thereof would materially affect its business considered as a whole
or the business of any of its Industry Segments.

      Goodyear owns and uses approximately 1,010 different trademarks,
including several using the word "Goodyear". These trademarks are protected by
approximately 6,400 registrations worldwide. Goodyear also has approximately
950 trademark applications pending in the United States and other
jurisdictions.  While Goodyear believes such trademarks as a group are of
importance, the only trademarks Goodyear considers material to its business are
those using the word "Goodyear". Goodyear believes all of its significant
trademarks are valid and will have unlimited duration as long as they are
adequately protected and appropriately used.



                                       9

<PAGE>   12
BACKLOG

      Goodyear does not consider its backlog of orders to be material to, or a
significant factor in, evaluating and understanding any of its Industry
Segments or its business considered as a whole.


GOVERNMENT BUSINESS

      The total amount of Goodyear's business during 1995 under contracts or
subcontracts which were subject to termination at the election of the United
States Government amounted to approximately .6% of Goodyear's consolidated net
sales for 1995 and 1994 and .9% for 1993.


RESEARCH AND DEVELOPMENT

      Goodyear expends significant amounts each year on research for the
development of new, and the improvement of existing, products and manufacturing
processes and equipment. Goodyear maintains substantial research and
development centers for tires and related products in Akron, Ohio, and
Colmar-Berg, Luxembourg; tire technical centers in Cumberland, Maryland, and
Tsukuba, Japan; and tire proving grounds in Akron, Ohio, San Angelo, Texas,
Mireval, France, and Colmar-Berg, Luxembourg. Goodyear operates substantial
research and development facilities for other products in Akron, Ohio, and
Orsay, France.

      During the years ended December 31, 1995, 1994, 1993, 1992 and 1991,
Goodyear expended, directly or indirectly, $369.3 million, $341.3 million,
$320.0 million, $325.9 million and $330.0 million, respectively, on research,
development and certain engineering activities relating to the design,
development, improvement and modification of new and existing products and
services and to the formulation and design of new manufacturing processes and
equipment and improvements on existing processes and equipment. Goodyear
estimates that it will expend approximately $380.0 million for research and
development activities during 1996.


EMPLOYEES

      At December 31, 1995, Goodyear employed approximately 87,930 people
throughout the world. Of the approximately 44,258 persons employed in the
United States at December 31, 1995, approximately 12,497 were covered by a
master collective bargaining agreement, dated July 20, 1994, with the United
Steel Workers of America, A.F.L.-C.I.O.-C.L.C ("USWA"), which agreement will
expire on April 19, 1997. Of the remaining employees at December 31, 1995,
approximately 9,435 were covered by other contracts with the USWA and various
other unions and approximately 22,326 were not represented by any union.


COMPLIANCE WITH ENVIRONMENTAL REGULATIONS

      Goodyear is subject to extensive regulation under environmental and
occupational health and safety laws and regulations concerning, among other
things, air emissions, discharges to waters and the generation, handling,
storage, transportation and disposal of waste materials and hazardous
substances. Goodyear has a continuing program to ensure its compliance with
Federal, State and local environmental and occupational safety and health laws
and regulations. During 1995, 1994, 1993, 1992 and 1991, Goodyear made capital
expenditures aggregating approximately $17.4 million, $11.7 million, $13.4
million, $13.7 million and $9.6 million, respectively, for environmental
improvement and occupational safety and health compliance projects in respect
of its facilities worldwide. Goodyear presently estimates that it will make
capital expenditures for pollution control facilities and occupational safety
and health projects of approximately $12.3 million during 1996 and
approximately $21.0 million during 1997. In addition, Goodyear expended
approximately $74.9 million during 1995, and Goodyear estimates that it will
expend approximately $78.6 million during 1996 and approximately $81.2 million
during 1997, to maintain and operate its pollution control facilities and
conduct its other environmen-


                                       10

<PAGE>   13
tal and occupational safety and health activities, including the control and
disposal of hazardous substances, which amounts are expected to be sufficient
to comply with applicable existing environmental and occupational safety and
health laws and regulations and are not expected to have a material adverse
effect on Goodyear's competitive position in the industries in which it
participates. At December 31, 1995, Goodyear had reserved $91.4 million for
anticipated costs associated with the remediation of numerous waste disposal
sites and certain other properties and related environmental activities. In the
future Goodyear may incur increased costs and additional charges associated
with environmental compliance and cleanup projects necessitated by the
identification of new waste sites, the impact of new and increasingly stringent
environmental laws, such as the Clean Air Act, and regulatory standards and the
availability of new technologies.



                    FINANCIAL INFORMATION ABOUT FOREIGN AND
                      DOMESTIC OPERATIONS AND EXPORT SALES

      Financial information relating to Goodyear's "Geographic Segments" for
each of the three years in the period ended December 31, 1995 appears in Note
16, captioned "Business Segments", and in the tabulation captioned "Geographic
Segments" at Note 16 of the Notes to Financial Statements set forth in Item 8
of this Annual Report, at pages 46 and 48, respectively, and is incorporated
herein by specific reference.

      The Company, through its foreign subsidiaries, engages in manufacturing
or sales operations in most countries in the world, including manufacturing
operations in 26 foreign countries. Foreign sales represented approximately
45%, 42% and 42% of total sales and foreign operating income represented
approximately 56%, 50% and 49% of total operating income in 1995, 1994 and
1993, respectively. Goodyear's foreign manufacturing operations consist
primarily of the production of tires.  Industrial rubber and certain other
products are also manufactured in certain of the Company's foreign plants.

      Goodyear also participates in joint ventures in various countries. In
1987, Goodyear and Pacific Dunlop Limited established South Pacific Tyres, an
Australian partnership, and South Pacific Tyres N.Z. Limited, a New Zealand
company, in each of which Goodyear and Pacific Dunlop Limited each have a 50%
equity interest, which entities operate five tire manufacturing plants, 21
retread plants and a chain of approximately 506 retail outlets in Australia,
New Zealand and Papua - New Guinea. Other joint venture interests of the
Company include: (1) a 50% interest in Nippon Giant Tire Co., Ltd., which
manufactures earthmover tires in Japan; and (2) a 50% (40.4% net equity)
interest in a tire manufacturing facility under construction near Bombay, which
is scheduled to be completed in 1997.

      In addition to the ordinary risks of the marketplace, the Company's
foreign operations and the results thereof in some countries are affected by
price controls, import controls, labor regulations, tariffs, extreme inflation
or fluctuations in currency values. Furthermore, in certain countries where
Goodyear operates (primarily countries located in Central and South America),
transfers of funds from foreign operations are generally or periodically
subject to the availability of foreign exchange in the host country and other
related restrictive governmental regulations.


ITEM 2.  PROPERTIES.

      Goodyear manufactures its products in 77 manufacturing facilities located
around the world. There are 33 plants at 32 locations in 16 states of the
United States and 44 plants at 39 locations in 26 other countries.



                                       11

<PAGE>   14
      The following table identifies by location each of the Company's 77
manufacturing facilities, indicates the principal product or products
manufactured therein and sets forth the approximate number of square feet of
usable floor space. In addition, each Industry Segment using the facility is
indicated after the products manufactured therein with the following
references: (A), which indicates use by the Tires Segment; and (B), which
indicates use by the General Products Segment. Except as indicated in the Notes
to the following table of Manufacturing Facilities, Goodyear owns the land,
buildings and manufacturing equipment comprising each facility.

<TABLE>
                                   MANUFACTURING FACILITIES
<CAPTION>
                                                                                             APPROXIMATE
                                                                                             FLOOR SPACE
                                                  PRODUCT(S) MANUFACTURED                   (IN THOUSANDS  
         PLANT LOCATION                             INDUSTRY SEGMENT(S)                    OF SQUARE FEET)
         --------------                           -----------------------                  ---------------
<S>                                              <C>                                        <C> 
UNITED STATES
   Akron, Ohio (2 Plants)                        Tires and Chemicals (A) and (B)                1,116 
   Asheboro, North Carolina                      Tire Wire Cord (A)                               293 
   Bayport, Texas                                Rubber Processing Chemicals (A) and (B)           42 
   Beaumont, Texas                               Synthetic Rubber, Rubber Chemicals and           631
                                                   Hydrocarbon Resins (A) and (B) 
   Calhoun, Georgia                              Latex (B)                                         61 
   Cartersville, Georgia                            Textile Mill (A) and (B)                      659 
   Danville, Virginia                            Tires (A)                                      2,107 
   Decatur, Alabama                              Textile Mill (A)                                 656 
   Fayetteville, North Carolina                  Tires (A)                                      2,017 
   Freeport, Illinois                            Tires (A)                                      1,194 
   Gadsden, Alabama (1)                          Tires (A)                                      2,829 
   Green, Ohio                                   Air Springs (B)                                  127 
   Greenville, Texas                             Tread Rubber (A)                                  24 
   Hannibal, Missouri (2)                        Hose Products (B)                                 30 
   Houston, Texas                                Synthetic Rubber (A) and (B)                     704 
   Jackson, Ohio (2)                             Automotive and Commercial Engineered             222
                                                   Composites (B)
   Lawton, Oklahoma (2)                          Tires (A)                                      1,840 
   Lincoln, Nebraska                             Power Transmission Belts and Hose                950
                                                   Products (B)
   Logan, Ohio (2)                               Automotive Interior Trim Products (B)            340 
   Marysville, Ohio                              Conveyor Belts (B)                               374
   Mt Pleasant, Iowa                             Hose Products (B)                                116 
   Niagara Falls, New York                       Chemicals and Vinyl Resins (A) and (B)           313 
   Norfolk, Nebraska                             Hose Products (B)                                259
   Radford, Virginia                             Tread Rubber (A)                                  55 
   St Marys, Ohio                                Molded Rubber Products (B)                       829 
   Spartanburg, South Carolina (3)               Tread Rubber (A)                                 102 
   Spring Hope, North Carolina                   Conveyor Belts (B)                               120 
   Stow, Ohio (3)                                Tire Molds (A)                                   132 
   Sun Prairie, Wisconsin                        Hose Products (B)                                175 
   Topeka, Kansas                                Tires (A)                                      2,940 
   Tyler, Texas                                  Tires (A)                                      1,313 
   Union City, Tennessee                         Tires (A)                                      2,069

CANADA
   Bowmanville, Ontario                          Conveyor Belts (B)                               323 
   Collingwood, Ontario                          Hose Products (B)                                205 
   Medicine Hat, Alberta                         Tires (A)                                        115 
   Napanee, Ontario                              Tires (A)                                        748 
   Owen Sound, Ontario                           Power Transmission Belts and Graphic             108
                                                   Products (B)
   Quebec City, Quebec                           Molded Products and Tread Rubber (A) and         172 
                                                   and (B)
   St. Alphonse de Granby,                       Hose Products (B)                                163 
   Quebec Valleyfield, Quebec                    Tires (A)                                      1,002
</TABLE>


                                                 12
<PAGE>   15
<TABLE>
<CAPTION>
                                                                                             APPROXIMATE
                                                                                             FLOOR SPACE
                                                  PRODUCT(S) MANUFACTURED                   (IN THOUSANDS  
         PLANT LOCATION                             INDUSTRY SEGMENT(S)                    OF SQUARE FEET)
         --------------                           -----------------------                  ---------------
<S>                                              <C>                                        <C> 
EUROPE
   FRANCE-- Amiens                               Tires (A)                                       715 
            LeHavre (3)                          Chemicals (B)                                   274 
   GERMANY-- Fulda(3)                            Tires (A)                                     1,363
             Philippsburg                        Tires (A)                                       984 
   GREECE-- Salonika                             Tires (A)                                       268 
   ITALY-- Cisterna di Latina                    Tires (A)                                       550 
   LUXEMBOURG 
   Colmar-Berg (4 Plants) (3)                    Tires, Fabrics, Steel Tire Cord,              2,253
                                                   Tire Molds and Machines (A) 
   MOROCCO--Casablanca                           Tires (A)                                       243 
   TURKEY-- Adapazari                            Tires (A)                                       665
            Izmit                                Tires and Tubes (A)                             380 
   UNITED KINGDOM 
   Wolverhampton, England                        Tires (A)                                     1,843
LATIN AMERICA
   ARGENTINA-- Buenos Aires                      Tires (A)                                       957 
   BRAZIL-- Americana                            Tires, Fabric Dipping and Films               1,621
                                                   (A) and (B)
            Sao Paulo (3 Plants)                 Tires, Tubes, Industrial Rubber Products      1,244
                                                   and Fabric (A) and (B)
   CHILE-- Santiago                              Tires, Tubes, Industrial Rubber                 812 
                                                   Products and Batteries (A) and (B)
   COLOMBIA-- Cali                               Tires (A)                                       496 
   GUATEMALA-- Guatemala City                    Tires (A)                                       344 
   JAMAICA-- Morant Bay                          Tires (A)                                       157 
   MEXICO-- Mexico City                          Tires (A)                                     1,354
            San Luis Potosi                      Hose Products and Air Sleeves (B)                92 
   PERU-- Lima                                   Tires (A)                                       411 
   VENEZUELA-- Valencia                          Tires and Industrial Rubber                     792
                                                   Products (A) and (B) 
ASIA
   AUSTRALIA-- Bayswater                         Conveyor Belts (B)                               75 
   CHINA-- Dalian                                Tires (A)                                       479 
           Qingdao                               Hose Products (B)                               135 
   INDIA-- New Delhi                             Tires (A)                                       699 
   INDONESIA-- Bogor (4)                         Tires (A)                                       842 
   MALAYSIA-- Kuala Lumpur (5)                   Tires (A)                                       417 
   PHILIPPINES-- Manila (6)                      Tires and Tubes (A)                             392 
   TAIWAN-- Taipei                               Tires (A)                                       250
   THAILAND-- Bangkok                            Tires (A)                                       423

<FN>
NOTES:

(1)  Portion of facility is leased by Goodyear and may be purchased pursuant to the terms of the lease at a nominal option price.
(2)  Facility is leased by Goodyear. The lease provides that the Company has the option to purchase the facility at the expiration 
     of the initial term at an option price which is either nominal or highly favorable to Goodyear. It is anticipated that such
     option will be exercised at the appropriate time if such facility is then needed in Goodyear's manufacturing operations or its
     acquisition would otherwise be advantageous to Goodyear.
(3)  Portion of facility is leased by Goodyear.
(4)  Facility is situated on land held under a use right which expires in 1997. It is not possible to obtain fee title under 
     Indonesian law.
(5)  Facility is situated on land held under the terms of a land lease which expires in 2072. It is not possible to obtain fee 
     title to land under Malaysian law.
(6)  Facility is situated on land held under the terms of a land lease having 5 years remaining, with a 25-year renewal option.
</TABLE>


                                                               13


<PAGE>   16
      The manufacturing facilities of Goodyear are, when considered in the
aggregate, modern and adequately maintained. Goodyear's capital expenditures
for new plant and equipment and for expansion, modernization and replacement of
existing plants and equipment and related assets aggregated $615.6 million in
1995, $523.0 million in 1994 and $432.3 million in 1993. Of said amounts,
$347.9 million in 1995, $281.6 million in 1994 and $277.9 million in 1993 were
expended on facilities located in the United States. The Company estimates that
its capital expenditures during 1996 will aggregate approximately $675.0
million.

      During 1995, Goodyear's worldwide tire production facilities were
operated at approximately 93% of rated capacity. The Company's other
manufacturing facilities were operated at approximately 90% of rated capacity
during 1995.  Giving effect to plant expansions and modernizations recently
completed or presently underway or planned, the Company's manufacturing
facilities are generally expected to have production capacity sufficient to
satisfy existing and presently anticipated demand for the Company's tires and
other products.

      In addition to its manufacturing facilities, the Company owns and
operates rubber plantations in Indonesia and Guatemala. Goodyear also owns
substantial interests in plants located in Australia (tires and retreading),
Poland (passenger tires), Japan (earthmover tires) and New Zealand (tires and
retreading).

      The Company owns and operates research and development facilities and
technical centers in Akron, Ohio, Colmar-Berg, Luxembourg, and Orsay, France
and tire proving grounds in Akron, Ohio (82 acres), Mireval, France (450
acres), and San Angelo, Texas (7,243 acres). The Company also operates tire
technical centers in Cumberland, Maryland, and Tsukuba, Japan, and a tire
proving ground in Colmar-Berg, Luxembourg.

      The Company operates approximately 1,116 retail outlets for the sale of
its tires to consumers in the United States and approximately 347 retail
outlets in other countries. Worldwide, the Company also operates approximately
88 retread plants and approximately 205 warehouse and distribution facilities.
Substantially all of these facilities are leased. The Company does not consider
any one of these leased properties to be material to its operations. For
additional information regarding leased properties, see Note 5, "Properties and
Plants," and Note 7, "Leased Assets," of the Notes to Financial Statements set
forth in Item 8 of this Annual Report at pages 37 and 41, respectively.

      Reference is made to the information set forth in Item 1 under the
caption "Oil Transportation" beginning at page 7, which includes a description
of, and other information regarding, the All American System, and the Celeron
Gathering System.


ITEM 3. LEGAL PROCEEDINGS.

      At March 15, 1996, Goodyear was a party to the following material legal
proceedings, as defined in the Instructions to Item 103 of Regulation S-K:

      (A) Since January 19, 1990, a series of 65 civil actions have been filed
against Registrant in the United States District Court for the District of
Maryland relating to the development of lung disease, cancer and other diseases
by former employees of The Kelly-Springfield Tire Company
("Kelly-Springfield"), a wholly-owned subsidiary of Registrant until it became
a division of Registrant effective January 1, 1996, alleged to be the result of
exposure to allegedly toxic substances, including asbestos and certain
chemicals, while working at the Cumberland, Maryland tire plant of
Kelly-Springfield, which was closed in 1987.  The plaintiffs allege, among
other things, that Registrant, as the manufacturer or seller of certain
materials, negligently failed to warn Kelly-Springfield employees of the health
risks associated with their employment at the Cumberland plant and failed to
implement procedures to preserve their health and safety.  The plaintiffs in
these civil actions are seeking an aggregate of $650 million in compensatory
damages and $6.46 billion in punitive damages.



                                       14

<PAGE>   17
      (B) On June 7, 1990, a civil action, Teresa Boggs, et al. v. Divested
Atomic Corporation, et al., was filed in United States District Court for the
Southern District of Ohio by Teresa Boggs and certain other named Plaintiffs on
behalf of themselves and a class comprised of certain other persons who reside
near the Portsmouth Uranium Enrichment Complex, a facility owned by the United
States Government as a part of the United States Department of Energy ("DOE")
and located in Pike County, Ohio (the "Portsmouth Plant"), against Divested
Atomic Corporation ("DAC"), the successor by merger of Goodyear Atomic
Corporation ("GAC"), Registrant and Martin Marietta Energy Systems, Inc.
("MMES"). GAC had operated the Portsmouth Plant pursuant to a series of
contracts with the DOE for several years until November 16, 1986, when MMES
assumed operation of the Portsmouth Plant. The Plaintiffs allege that the past
and present operators of the Portsmouth Plant, GAC (then a wholly-owned
subsidiary of Registrant) and MMES, contaminated certain areas near the
Portsmouth Plant with radioactive or other hazardous materials, or both,
causing property damage and emotional distress. Plaintiffs seek $300 million in
compensatory damages, $300 million in punitive damages and unspecified amounts
for medical monitoring and cleanup costs.

      (C) In September of 1990, a civil action, Eastman Kodak Company, et al.
v.  Goodyear, et al. (No. CIV-2-90-221), was filed by Eastman in the United
States District Court for the Eastern District of Tennessee, Northeastern
Division, whereunder Eastman alleges infringement of a patent, which expired in
December of 1994, in respect of certain processes used in the manufacture of
polyester resin on ten production lines at the Pt. Pleasant, West Virginia
polyester resin plant owned and operated by Registrant until sold to Shell Oil
Company on December 18, 1992. Eastman is seeking monetary damages trebled for
alleged willfulness, interest and costs. Goodyear has counterclaimed against
Eastman alleging antitrust law violations, which counterclaims were dismissed
by the trial court. The trial court also ruled that the patent did not cover
the processes used in eight of the plant's production lines and, therefor,
dismissed all infringement claims except with respect to two of the plant's
production lines. On April 28, 1995, a jury rendered a verdict finding
liability and assessing damages, having decided that Goodyear and Shell had
infringed the patent in the operation of said two production lines but that
such infringement was not willful. A judgment of $12,000,000, plus interest
thereon (approximately $6,000,000 through March 1, 1996) and court costs, was
entered against Goodyear.  Goodyear and Eastman have appealed to the Court of
Appeals, Federal Circuit.

      (D) In December of 1993, certain civil actions filed against Registrant
and numerous other defendants in Judicial District Court, Galveston, Texas, by
72 individual plaintiffs were consolidated into a single action (Whalen, et al.
v. AES, Inc., et al., Cause No. 93-CV0211). Certain plaintiffs have withdrawn
or been dismissed from these cases and 30 of the plaintiffs entered into a
settlement with Registrant and other defendants (at a cost to Registrant of
approximately $5,600). The remaining 24 plaintiffs allege that they suffered
personal injuries and property damage as the result of Registrant and other
named defendants (the owners and operators of the site and several other
corporations also alleged to be generators of wastes) allegedly depositing
hazardous wastes at the McGinnis Waste Disposal Site located at Hall's Bayou
Ranch, Texas. The plaintiffs allege, among other things, that the defendants
were grossly negligent and committed fraud and are seeking an aggregate of $2
billion in actual damages, $13 billion in punitive damages and such further
relief as may be appropriate.

      (E) In July of 1994, a civil action, Taylor Tire Company, et al. vs.
Goodyear (Cause No. 94-1050K), was filed in the United States District Court
for the Southern District of California against Registrant on behalf of a class
of plaintiffs consisting of the four named tire dealers who are customers of
Registrant and all tire retailers located in the State of California who are,
or were at December 31, 1991 or at any time thereafter, contract dealers of
Registrant and leased or are leasing a facility from Registrant or are, or were
at any time after December 31, 1991, franchisees of Registrant. The complaint
alleges that, in the course of Registrant's commercial relationships and
dealings with the members of the class, Registrant, among other things,
breached its fiduciary duty and the implied covenants of good faith and fair
dealing with respect

                                       15

<PAGE>   18
to all members of the class, engaged in unfair business practices in
violation of the California Business and Professions Code with respect to all
members of the class, violated the California Franchise Investment Law and the
California Corporation Code with respect to certain members of the class and
breached the franchise agreements it entered into with certain members of the
class. The plaintiffs are seeking unspecified actual and punitive damages,
recision of all contracts, and injunctive and other relief.

      (F) On January 13, 1995, a civil action, Gregory Tire, et al. v.
Goodyear, et al. (Cause No. 95-00409), was filed in the 192nd Judicial District
Court, Dallas County, Texas, against Registrant (and two employees of
Registrant) by 22 tire dealers located in Texas who are customers of
Registrant, either as independent dealers or franchisees. The complaint
alleges, among other things, that in the course of Registrant's commercial
relationships and dealings with the plaintiffs, Registrant violated the Texas
Business Opportunities Act and the Texas Deceptive Trade Practices Act,
breached its fiduciary duty to the plaintiffs, breached its covenants of good
faith and fair dealings with the plaintiffs, violated the Texas Free Enterprise
Act, violated the Texas Antitrust Act, breached certain contracts with the
plaintiffs and committed common law fraud. The plaintiffs are seeking
unspecified compensatory damages, exemplary damages equal to the greater $230
million or 10% of Registrant's net worth and injunctive and other relief.

      (G) On March 15, 1995, a civil action, Orion Tire Corporation, et al. vs.
Goodyear, et al. (Cause No. SA CV 95-221), was filed in the United States
District Court for the Central District of California, against Registrant,
Goodyear International Corporation, a wholly-owned subsidiary of Registrant
("GIC"), Samir F. Gibara, President and Chief Executive Officer of Registrant,
John M. Ross, formerly Vice President and General Counsel of Registrant, and
three other employees of Registrant by Orion Tire Corporation, a California
corporation, China Tire Holdings Limited, a Bermuda corporation, and China
Strategic Holdings Limited, a Hong Kong corporation. The plaintiffs allege,
among other things, that, in connection with Goodyear's acquisition in 1994 of
a 75% interest in a tire manufacturing facility in Dalian, People's Republic of
China, Registrant and GIC engaged in tortious interference with certain
contractual relationships involving said facility the plaintiffs had allegedly
theretofore established with the entities which owned the Dalian tire
manufacturing facility (which entities are controlled by the Dalian municipal
government), committed tortious interference with prospective economic
advantages of the plaintiffs, violated the California Cartwright Act by
engaging in an unlawful combination and conspiracy in restraint of trade and
committed trade libel and defamation by making oral defamatory and written
libelous statements concerning the plaintiffs to various parties. In addition,
all defendants are alleged to have engaged in a civil conspiracy to induce the
entities which owned the Dalian facility to breach their contracts with the
plaintiffs and to have engaged in civil racketeering. The plaintiffs are
seeking an aggregate of at least $1.086 billion in actual damages from the
defendants and an aggregate of $3.256 billion in exemplary damages from
Registrant and GIC, plus exemplary damages of up to 10% of the net worth of
each individual defendant, and such further relief as may be appropriate.

      (H) In April of 1995, Goodyear received a subpoena issued in connection
with an industry-wide investigation being conducted by the Cleveland, Ohio,
office of the Antitrust Division of the United States Department of Justice
into possible violations of Section 1 of the Sherman Act by tire manufacturers.
The subpoena calls for the production of documents to a Federal grand jury
sitting in Cleveland. Goodyear has substantially completed its response to the
subpoena and is cooperating fully with the Department of Justice in the
investigation.

      (I) In addition to the legal proceedings described above, various other
legal actions, claims and governmental investigations and proceedings covering
a wide range of matters were pending against Registrant and its subsidiaries at
March 15, 1996, including claims and proceedings relating to several waste
disposal sites that have been identified by the USEPA and similar agencies of
various States for remedial investigation and cleanup, which sites were
allegedly used by Goodyear in the past for the disposal of industrial waste
materials. Registrant, based

                                       16

<PAGE>   19
on available information, does not consider any such action, claim,
investigation or proceeding to be material, within the meaning of that term as
used in Item 103 of Regulation S-K and the instructions thereto.

      Registrant, based on available information, has determined with respect
to each legal proceeding pending against Registrant and its subsidiaries at
March 15, 1996, either that it is not reasonably possible that Goodyear has
incurred liability in respect thereof or that any liability ultimately incurred
will not exceed the amount, if any, recorded in respect of such proceeding at
December 31, 1995 by an amount which would be material relative to the
consolidated financial position, results of operations or liquidity of
Goodyear, although in the event of an unanticipated adverse final determination
of certain proceedings, Goodyear's consolidated net income in the period in
which such determination occurs could be materially affected.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

      No matter was submitted to a vote of the security holders of the
Registrant during the calendar quarter ended December 31, 1995.


ITEM 4(A). EXECUTIVE OFFICERS OF REGISTRANT.

      Set forth below, in accordance with Instruction 3 to Item 401(b) of
Regulation S-K, are: (1) the names and ages of all executive officers
(including executive officers who are also directors) of the Registrant as of
March 15, 1996, (2) all positions with the Registrant presently held by each
such person and (3) the positions held by, and principal areas of
responsibility of, each such person during the last five years.



           NAME                     POSITION(S) HELD                       AGE
           ----                     ----------------                       ---

     STANLEY C. GAULT       CHAIRMAN OF THE BOARD AND DIRECTOR              70

      Mr. Gault served as Chairman of the Board and Chief Executive Officer of
Registrant from June 4, 1991 through December 31, 1995, when he retired as
Chief Executive Officer. He is Chairman of the Board and an employee of
Registrant.  Mr. Gault was Chairman of the Board and Chief Executive Officer of
Rubbermaid Incorporated from May 1, 1980 to May 1, 1991, when he retired. Prior
to 1980, Mr. Gault was an employee of General Electric Company for 31 years,
serving in various executive capacities. Mr. Gault has been a director of
Registrant since February 14, 1989.


    SAMIR F. GIBARA         PRESIDENT AND CHIEF EXECUTIVE OFFICER           56
                                        AND DIRECTOR

      Mr. Gibara served in various managerial capacities after joining Goodyear
in 1966. He served as the President and Chief Executive Officer of Goodyear
Canada Inc., a subsidiary of Registrant, from October 1, 1989 through November
30, 1990. He was Chairman of the Board of a European subsidiary of Registrant
from December 1, 1990 until September 30, 1992. Mr. Gibara was appointed a Vice
President of the Registrant on September 1, 1992. Mr. Gibara was elected a Vice
President of Registrant on October 6, 1992, serving in that capacity as the
executive officer of Registrant responsible for strategic planning and business
development and as the acting Vice President of Finance and the principal
financial officer of Registrant. On May 3, 1994, Mr. Gibara was elected an
Executive Vice President of Registrant and, in such capacity, was the executive
officer responsible for the North American Tire Operations of Registrant.
Effective April 15, 1995, Mr. Gibara was elected President and Chief Operating
Officer of Registrant. Mr. Gibara was elected President and Chief Executive
Officer of Registrant effective January 1, 1996. Mr. Gibara is the principal
executive officer of Registrant. Mr. Gibara has been a director of Registrant
since April 15, 1995.


                                       17

<PAGE>   20
          NAME                     POSITION(S) HELD                        AGE
          ----                     ----------------                        ---

    WILLIAM J. SHARP      PRESIDENT, GLOBAL SUPPORT OPERATIONS              54

      Mr. Sharp served in various tire production posts until elected a Vice
President of Registrant on January 6, 1987, serving in such capacity as the
executive officer of Registrant responsible for Goodyear's worldwide tire
manufacturing operations. Effective April 1, 1991, Mr. Sharp was elected an
Executive Vice President of Registrant for worldwide product supply, and, in
such capacity, was the executive officer of the Registrant responsible for
Goodyear's tire manufacturing and distribution operations and research,
development and engineering activities until October 1, 1992, when he became
the executive officer of Registrant responsible for the operations of
Registrant's subsidiaries in Europe. Effective January 1, 1996, Mr. Sharp was
elected Registrant's President, Global Support Operations, and, as such, he is
the executive officer of Registrant having corporate responsibility for
Goodyear's research and development, manufacturing, purchasing, materials
management, quality assurance, and environmental and health and safety
improvement activities worldwide. Mr. Sharp has been an employee of Goodyear
since 1964.


   ROBERT W. TIEKEN         EXECUTIVE VICE PRESIDENT                       56
                           AND CHIEF FINANCIAL OFFICER

      Mr. Tieken joined Goodyear on May 3, 1994, when he was elected an
Executive Vice President and the Chief Financial Officer of Registrant. Prior
to joining Goodyear, Mr. Tieken had been employed by the General Electric
Company for 32 years, serving in various financial management posts, including
Vice President, Finance and Information Technology of General Electric
Aerospace from 1988 to April of 1993. From April of 1993 through April of 1994,
Mr. Tieken was the Vice President of Finance of Martin Marietta Corporation,
which acquired General Electric Aerospace in April of 1993. Mr. Tieken is the
principal financial officer of Registrant.


   EUGENE R. CULLER, JR       EXECUTIVE VICE PRESIDENT                    57

      Mr. Culler served in various capacities until November of 1986, when he
was elected a Vice President of Registrant, in which capacity he served as the
executive officer of Registrant responsible for worldwide tire marketing until
January 1, 1987, when he became the executive officer of Registrant responsible
for Goodyear's worldwide original equipment tire sales. On August 2, 1988, Mr.
Culler was elected an Executive Vice President of Registrant, in which capacity
he served as the executive officer of Registrant responsible for Goodyear's
North American Tire Operations until September 30, 1990. Mr. Culler was the
President of Goodyear Canada, Inc., a wholly-owned subsidiary of Registrant,
from October 1, 1990 to April 15, 1995. Mr. Culler was elected an Executive
Vice President of Registrant effective April 15, 1995, and, in such capacity,
is the executive officer responsible for Goodyear's North American Tire
Operations. Mr.  Culler has been an employee of Goodyear since 1961.


    JAMES W. BARNETT            VICE PRESIDENT                            65

      Mr. Barnett served in various posts in Goodyear's replacement tire sales
organization until elected a Vice President of Registrant on September 6, 1984,
serving in such capacity as the executive officer of Registrant responsible for
Registrant's replacement tires sales and marketing in the United States until
August 15, 1988. Since August 15, 1988, Mr. Barnett has served as the executive
officer of Registrant responsible for Goodyear's worldwide original equipment
tire sales. Mr. Barnett has been an employee of Goodyear since 1950.


     NISSIM CALDERON            VICE PRESIDENT                           62

      Dr. Calderon served in various research management posts until April 7,
1986, when he was elected a Vice President of Registrant. He is the executive
officer of Registrant responsible for Goodyear's research programs. Dr.
Calderon has been an employee of Goodyear since 1962.



                                       18

<PAGE>   21
          NAME                     POSITION(S) HELD                        AGE
          ----                     ----------------                        ---

     JAMES BOYAZIS            VICE PRESIDENT AND SECRETARY                  59

      Mr. Boyazis joined Goodyear in 1963, serving in various posts until June
2, 1987, when he was elected a Vice President and the Secretary of Registrant.
He is also the Associate General Counsel of Registrant.


     JESSE T. WILLIAMS, SR.           VICE PRESIDENT                        56

      Mr. Williams served in various human resources posts until August 2,
1988, when he was elected a Vice President of Registrant. Mr. Williams was
responsible for corporate compliance with equal employment opportunity laws and
regulations until July 1, 1991, when he became the executive officer of
Registrant responsible for Goodyear's human resources, diversity, safety and
workers' compensation activities and for compliance with the various equal
employment opportunity, workplace safety and other employment laws and
regulations. Mr.  Williams was the executive officer of Registrant responsible
for Goodyear's compensation and employment practices from March 1, 1993 through
October 31, 1995. Effective November 1, 1995, Mr. Williams became the executive
officer of Registrant responsible for Goodyear's human resources policy and
employment practices. Mr. Williams has been an employee of Goodyear since 1962.


     JOHN P. PERDUYN              VICE PRESIDENT                            56

      Mr. Perduyn served in various public relations posts until appointed
Director of Public Information in 1980, serving in that post until June 1,
1989.  Mr. Perduyn was elected a Vice President of Registrant effective June 1,
1989, and is the executive officer of Registrant responsible for Goodyear's
public affairs activities. Mr. Perduyn has been an employee of Goodyear since
1970.


     RICHARD P. ADANTE            VICE PRESIDENT                            49

      Mr. Adante served in various engineering and management posts until
appointed Production Director of Deutsche Goodyear GmbH, a wholly-owned
subsidiary of Registrant, in August of 1988, serving in that capacity until
April of 1990, when he was appointed Vice President of merchandise distribution
and control. Mr. Adante was elected a Vice President effective April 1, 1991
and is the executive officer of Registrant responsible for materials
management. Mr.  Adante has been an employee of Goodyear since 1966.


     H. CLAY ORME                 VICE PRESIDENT                            56

      Mr. Orme served in various manufacturing management posts until he was
appointed Director of Tire Manufacturing in 1987. Mr. Orme was elected a Vice
President of Registrant effective September 1, 1992, and, in such capacity, is
the executive officer of the Registrant responsible for Goodyear's worldwide
manufacturing, corporate engineering and product distribution operations. Mr.
Orme has been an employee of Goodyear since 1962.


     GARY A. MILLER                VICE PRESIDENT                           49

      Mr. Miller served in various management and research and development
posts until appointed Director of Tire Value and Competitive Analysis in April
of 1989, serving in that post until October 1, 1990, when he was appointed
General Manager of Specialty Tires. Mr. Miller was elected a Vice President of
Registrant effective November 1, 1992. He is the executive officer of
Registrant responsible for Goodyear's purchasing operations. Mr. Miller has
been an employee of Goodyear since 1967.



                                       19

<PAGE>   22
           NAME                     POSITION(S) HELD                       AGE
           ----                     ----------------                       ---

     MIKE L. BURNS                    VICE PRESIDENT                        54

      Mr. Burns served in various human resources posts until appointed
Director of Organization Development and Training in 1986. He was elected a
Vice President of Registrant effective March 1, 1993. He is the executive
officer of Registrant responsible for Goodyear's human resources and total
quality systems.  Mr. Burns has been an employee of Goodyear since 1965.


     GEORGE E. STRICKLER         VICE PRESIDENT AND COMPTROLLER             48

      Mr. Strickler served in various accounting, treasury and financial posts
until he was elected an Assistant Comptroller of the Registrant on April 9,
1984, in which capacity he served as the principal financial officer for the
General Products Division until August of 1988 when he became the principal
financial officer of the Tire Division. Mr. Strickler was elected a Vice
President and the Comptroller of Registrant effective September 1, 1993. Mr.
Strickler is the executive officer of Registrant responsible for business unit
financial functions, corporate accounting and taxes and is the principal
accounting officer of Registrant. Mr. Strickler has been an employee of
Goodyear since 1969.


    JAMES C. WHITELEY              VICE PRESIDENT                           48

      Mr. Whiteley served in various quality control and quality assurance
managerial posts until appointed Director of Tire Quality Assurance on June 1,
1990. He was elected a Vice President of Registrant on November 2, 1993,
serving as the executive officer of Registrant responsible for product quality
and safety. Effective July 1, 1995, Mr. Whiteley became the executive officer
of Registrant responsible for product quality and safety and environmental and
occupational health and safety improvement and compliance programs. Mr.
Whiteley has been an employee of Goodyear since 1969.

    RICHARD W. HAUMAN       VICE PRESIDENT AND TREASURER                    49

      Mr. Hauman served in various financial management posts around the world
until he was elected an Assistant Treasurer of Registrant on August 15, 1988.
He was elected a Vice President and the Treasurer of Registrant on October 4,
1994.  Mr. Hauman is the executive officer of Registrant responsible for
Goodyear's treasury operations, risk management activities and pension and
medical benefits administration. Mr. Hauman has been an employee of Goodyear
since 1968.


    RICHARD J. STEICHEN           VICE PRESIDENT                            51

      Dr. Steichen joined Goodyear in 1973 as a research chemist and served in
various research and development posts until May 16, 1989, when he was
appointed Director of Polyester Research and Development. On August 1, 1991, he
was appointed Director of Technology Management. On November 1, 1992, Dr.
Steichen was appointed the General Manager of Technology and Quality Assurance
of South Pacific Tyres, a joint venture company 50% owned by Goodyear, serving
in that capacity until November 30, 1994. Dr. Steichen was elected a Vice
President of Registrant effective December 1, 1994. Dr. Steichen is the
executive officer of Registrant responsible for Goodyear's worldwide tire
technology activities.


    C. THOMAS HARVIE      VICE PRESIDENT AND GENERAL COUNSEL               52

      Mr. Harvie joined Goodyear on July 1, 1995 as a Vice President and the
General Counsel of Registrant. Prior to joining Goodyear, Mr. Harvie was a Vice
President and the Associate General Counsel of TRW Inc. from 1989 through June
1995. Mr. Harvie had been employed by TRW Inc. for 20 years in various
capacities in the TRW Inc. law department.


                                       20
<PAGE>   23
      No family relationship exists between any of the above named executive
officers or between said executive officers and any other director or nominee
for director of Registrant.

      Each executive officer is elected by the Board of Directors at its annual
meeting to a term of one year or until his or her successor is duly elected,
except in those instances where the person is elected at other than an annual
meeting of the Board of Directors in which event such person's tenure will
expire at the next annual meeting of the Board of Directors unless such person
is reelected. The next annual meeting of the Board of Directors is scheduled to
be held on April 15, 1996.




                                    PART II.

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.

      The principal market for Registrant's Common Stock is the New York Stock
Exchange (Stock Exchange Symbol GT). Registrant's Common Stock is also listed
on the Chicago Stock Exchange and The Pacific Stock Exchange. Overseas listings
include the Amsterdam, Basel, Geneva, Paris and Zurich Stock Exchanges.

      Information relating to the high and low sale prices of Registrant's
Common Stock and the dividends paid on such shares during 1995 and 1994 appears
under the caption "Quarterly Data and Market Price Information" in Item 8 of
this Annual Report, at page 50, and is incorporated herein by specific
reference. The first quarter 1996 cash dividend, paid on March 15, 1996 to
shareholders of record at February 16, 1996, was $.25 per share.

      At February 16, 1996, there were 31,748 record holders of the 154,471,026
shares of the Common Stock of Registrant then outstanding. Approximately
8,724,862 shares of the Common Stock of Registrant were beneficially owned by
approximately 36,498 participants in four Employee Savings Plans sponsored by
the Registrant and certain of its subsidiaries. The Northern Trust Company is
the Trustee for said Employee Savings Plans.



                                       21
<PAGE>   24
ITEM 6. SELECTED FINANCIAL DATA.

<TABLE>
<CAPTION>
                                                                     YEAR ENDED DECEMBER 31,
                                                -----------------------------------------------------------------
(IN MILLIONS, EXCEPT PER SHARE)                    1995         1994           1993          1992         1991 
                                                ---------     ---------     ---------     ---------     ---------
<S>                                             <C>           <C>           <C>           <C>           <C>
Net Sales ...................................   $13,165.9     $12,288.2     $11,643.4     $11,784.9     $10,906.8 
Income before Extraordinary
  Items and Cumulative Effect of 
  Accounting Changes ........................       611.0         567.0         488.7         367.3          74.5
Extraordinary Items -- 
  Early Extinguishment of Debt ..............          --            --         (14.6)        (15.3)           --
  Tax Benefit of Loss Carryovers ............          --            --            --            --          22.1 
Cumulative Effect of 
  Change in Accounting for 
  Postemployment Benefits ...................          --            --         (86.3)           --            -- 
Transition Effect of Change in 
  Accounting for Non-pension 
  Postretirement Benefits ...................          --            --            --      (1,065.7)           -- 
Cumulative Effect of Change in 
  Accounting for Income Taxes ...............          --            --            --          55.1            -- 
                                                ---------     ---------     ---------     ---------     ---------
Net Income (loss) ...........................   $   611.0     $   567.0     $   387.8     $  (658.6)    $    96.6
                                                =========     =========     =========     =========     =========
Per Share of Common Stock: 
Income before Extraordinary 
  Items and Cumulative Effect of 
  Accounting Changes ........................   $    4.02     $    3.75     $    3.33     $    2.57     $     .62 
Extraordinary Items-- 
  Early Extinguishment of Debt ..............          --            --          (.10)         (.11)           -- 
  Tax Benefit of Loss Carryovers ............          --            --            --            --           .19 
Cumulative Effect of 
  Change in Accounting for
  Postemployment Benefits ...................          --            --          (.59)           --            -- 
Transition Effect of Change in
  Accounting for Non-pension 
  Postretirement Benefits ...................          --            --            --         (7.46)           --
Cumulative Effect of Change in 
  Accounting for Income Taxes ...............          --            --            --           .39            --
                                                ---------     ---------     ---------     ---------     ---------
Net Income (loss) ...........................   $    4.02     $    3.75     $    2.64     $   (4.61)    $     .81 
                                                =========     =========     =========     =========     =========
Dividends Per Share .........................   $     .95     $     .75     $    .575     $    .275     $     .20 
Total Assets ................................   $ 9,789.6     $ 9,123.3     $ 8,436.1     $ 8,563.7     $ 8,510.5
Long Term Debt and Capital 
  Leases ....................................   $ 1,320.0     $ 1,108.7     $ 1,065.9     $ 1,471.1     $ 2,038.1
Shareholders' Equity ........................   $ 3,281.7     $ 2,803.2     $ 2,300.8     $ 1,930.3     $ 2,731.1

<FN>
Notes:      (1) See "Principles of Consolidation" at Note 1 ("Accounting Policies") to the Financial Statements at page 35.

            (2) Per share amounts reflect the two-for-one split of the Company's Common Stock, distributed on May 4, 1993 in the 
                form of a dividend of one share of Common Stock on each share of Common Stock outstanding at the close of business
                on April 30, 1993.
</TABLE>


                                                            22

<PAGE>   25
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
        CONDITION AND RESULTS OF OPERATIONS.


RESULTS OF OPERATIONS

CONSOLIDATED

      Sales in 1995 were $13.2 billion, increasing 7.1 percent from $12.3
billion in 1994 and 13.1 percent from $11.6 billion in 1993. Net income was
$611.0 million or $4.02 per share in 1995, increasing 7.8 percent from $567.0
million or $3.75 per share in 1994 and 57.6 percent from $387.8 million or
$2.64 per share in 1993.

      Worldwide tire unit sales were unchanged from 1994 but were 7 percent
higher than in 1993. Tire unit sales in 1995 reflected higher original
equipment volume, primarily in Europe, but were adversely affected by lower
replacement auto market volume in the U.S. In 1994, tire unit sales rose on
increased demand worldwide in both the original equipment and replacement
markets, with increases recorded in all regions.

[FIGURE]

                           CONSOLIDATED NET INCOME
                            (Dollars in millions)

                                 93   $387.8
                                 94   $567.0
                                 95   $611.0

      Although competitive pricing conditions continued from 1994, revenues in
1995 increased due to higher average selling prices, and revenues in both 1995
and 1994 were favorably affected by the strengthening of European currencies
versus the dollar. Tire revenue growth in 1994 did not keep pace with tire unit
sales growth in that year, reflecting lower average selling prices compared to
1993 and a shift in worldwide unit sales mix.

      Cost of goods sold in 1995 of $10.1 billion increased 8.9 percent from
1994 and 15.9 percent from 1993. These costs amounted to 76.7 percent, 75.5
percent and 74.8 percent of sales in 1995, 1994 and 1993, respectively.
Worldwide raw material costs were higher in both 1995 and 1994, but are not
expected to increase significantly in 1996. Labor costs also increased in each
year, due in part to new U.S. wage agreements in 1994 which provided wage and
benefit improvements to approximately 20,000 U.S. employees. Costs in both 1995
and 1994 were favorably impacted by efficiencies achieved as a result of
sustained high levels of capacity utilization and ongoing cost containment
measures.

      The Company's research and development expenditures, all of which were
included in cost of sales, were $369.3 million, $341.3 million and $320.0
million in 1995, 1994 and 1993, respectively. Research and development
expenditures in 1996 are expected to approximate 1995's level.

      There were no charges for environmental cleanup projects included in cost
of sales in 1995, compared to charges of $22.8 million and $29.7 million in
1994 and 1993, respectively. At December 31, 1995, the Company's reserve for
environmental cleanup costs had decreased to $91.4 million from $116.4 million
at December 31, 1994, reflecting payments made for site restoration.
Environmental compliance costs may increase in future periods as a result of
new and increasingly stringent laws and regulatory standards. Funding for
environmental cleanup costs is expected to be provided from operations. For
further discussion, refer to the note to the financial statements No. 17,
Commitments and Contingent Liabilities.

      Selling, administrative and general expense in 1995 of $1.9 billion
decreased 1.1 percent from 1994 but increased slightly from 1993. These
expenses amounted to 14.7 percent, 15.9 percent and 16.5 percent of sales in
1995, 1994 and 1993, respectively. The improvement as a percent to sales in
each year reflected the benefits of increased sales and ongoing cost
containment measures.

      Interest expense in 1995 of $135.0 million increased 4.3 percent from
1994 due primarily to higher debt levels resulting from increased working
capital requirements, but decreased 16.9 percent from 1993 due to lower average
debt levels and an increase in the proportion of total domestic variable rate
short term debt.



                                       23


<PAGE>   26
      Other income and expense decreased in 1995 due primarily to lower
interest income, which resulted in part from lower levels of time deposits and
the effects of the Real plan in Brazil, as discussed below. Other income and
expense in 1994 decreased due primarily to the inclusion of gains on asset
sales totaling $24.7 million ($15.0 million after tax or $.10 per share) in
1993, resulting from the sale of the laminated films business, the Air Treads
subsidiary's wheel and brake division and a miscellaneous investment.

      Foreign currency exchange expense in 1995 was $17.4 million, compared to
$77.6 million in 1994 and $113.1 million in 1993. The improvement in each year
also reflected the effects of Brazil's Real plan.

      Effective July 1, 1994, the Brazilian government implemented the Real
plan, an economic plan designed to reduce inflation. The Real plan did not
adversely affect unit sales in 1995 or 1994 in either Brazil or its export
markets, and it did not have a material effect on the net income contributed by
the Company's operations in Brazil in those years, as lower interest income on
time deposits was substantially offset by lower expenses, primarily foreign
currency exchange.

      The contribution of the Company's operations in Brazil to segment
operating income, however, was adversely affected by the lower interest income,
in addition to higher raw material and labor costs. Operations in Brazil
accounted for 5.0 percent, 5.2 percent and 4.8 percent of sales and 7.1
percent, 14.0 percent and 15.2 percent of operating income in 1995, 1994 and
1993, respectively. It is difficult to forecast future levels of contribution
due to, among other things, Brazil's current economic downturn and the general
volatility of its economy.

      The Company's effective tax rate was 32.7 percent, 33.6 percent and 36.5
percent in 1995, 1994 and 1993, respectively. The improvement in each year
resulted primarily from a more efficient mix of international and U.S. taxes on
international earnings and additionally in 1994, higher U.S. earnings and the
utilization of foreign loss carryovers. For further discussion, refer to the
note to the financial statements No. 15, Income Taxes.

      Net income in 1993 was reduced by a one-time non-cash charge of $86.3
million or $.59 per share resulting from the cumulative effect of adopting
Statement of Financial Accounting Standards No. 112, "Employers' Accounting for
Postemployment Benefits." For further discussion, refer to the note to the
financial statements No. 11, Postretirement Health Care, Life Insurance and
Postemployment Benefits. Additionally in 1993, after-tax charges totaling $14.6
million or $.10 per share were recorded related to the early retirement of
certain long term debt obligations, which were accounted for as extraordinary
items.

      The Company early adopted in 1995 Statement of Financial Accounting
Standards No. 121, "Accounting for the Impairment of Long-Lived Assets and for
Long-Lived Assets to Be Disposed Of." This statement, which is effective for
all companies in 1996, requires companies to review certain assets for
impairment whenever events or changes in circumstances indicate that the
carrying amount of these assets may not be recoverable, in which case the asset
generally would be written down to fair value. The adoption of this standard
did not affect the Company's results of operations, financial position or
liquidity.

      The Company also early adopted in 1995 Statement of Financial Accounting
Standards No. 123, "Accounting for Stock-Based Compensation." This statement,
which is also effective for all companies in 1996, encourages, but does not
require the recording of compensation cost for stock-based employee
compensation plans at fair value. The Company has chosen to continue to account
for stock-based compensation under the provisions of Accounting Principles
Board Opinion No. 25, "Accounting for Stock Issued to Employees," and related
Interpretations. Accordingly, the adoption of this standard did not affect the
Company's results of operations, financial position or liquidity. For further
discussion, refer to the notes to the financial statements No. 1, Accounting
Policies and No. 8, Stock Compensation Plans.



                                       24

<PAGE>   27
SEGMENT INFORMATION

      Segment operating income was $1,221.1 million, $1,193.3 million and
$1,164.7 million and segment operating margin was 9.3 percent, 9.7 percent and
10.0 percent in 1995, 1994 and 1993, respectively. Despite pricing improvements
in 1995, segment operating margin in both 1995 and 1994 was adversely impacted
by competitive pricing conditions, higher raw material and labor costs and
reduced interest income on time deposits. Competitive pricing pressures are
expected to continue in 1996.

INDUSTRY SEGMENTS

TIRES

      Sales in 1995 were $11.3 billion, increasing 7.2 percent from 1994 and
13.0 percent from 1993. Although competitive pricing conditions continued from
1994, revenues in 1995 increased due to higher average selling prices, and
sales in both 1995 and 1994 were favorably affected by the strengthening of
currencies in Europe versus the dollar. Sales in 1994 rose on higher unit
volume, although average selling prices were lower compared to 1993 as a result
of pricing pressures and a shift in worldwide unit sales mix.


[FIGURE]                          TIRE SALES
                            (Dollars in millions)
                                      
                                93   $9,963.5
                                94   $10,508.2
                                95   $11,262.3


[FIGURE]                    TIRE OPERATING INCOME
                            (Dollars in millions)
                                      
                                93   $998.5
                                94   $1,010.6
                                95   $1,000.2


      The following table presents changes in tire unit sales:


          INCREASE (DECREASE) IN COMPANY TIRE UNIT SALES FOR THE YEAR

<TABLE>
<CAPTION>
                                          1995 VS 1994           1995 VS 1993 
                                          ------------           ------------
<S>                                           <C>                      <C> 
U.S. .....................................    (3)%                      3% 
International ............................     3 %                     11%
Worldwide ................................    -- %                      7%
</TABLE>

      Unit sales in the U.S. were adversely affected in 1995 by weak conditions
in the North American auto market, although demand there is expected to
increase somewhat in 1996. Replacement unit sales in the U.S. in 1995 were
lower than in 1994 and unchanged from 1993. Original equipment unit sales in
the U.S. in 1995 decreased from 1994, although they remained higher than in
1993. International unit sales reflected improvement compared to 1994 and 1993
in both the original equipment and replacement markets, primarily in Europe and
Asia.

      Operating income in 1995 of $1,000.2 million decreased slightly from
$1,010.6 million in 1994 but increased slightly from $998.5 million in 1993.
Despite pricing improvements, operating income in 1995 was lower due primarily
to higher raw material and labor costs, competitive market conditions and lower
interest income in Brazil. Operating income in 1994 increased, despite higher
raw material and labor costs. Operating income in both 1995 and 1994 was
favorably impacted by efficiencies resulting from a sustained high rate of
capacity utilization and ongoing cost containment measures.

      Operations in Brazil accounted for 4.9 percent, 5.0 percent and 4.7
percent of tire segment sales and 6.2 percent, 12.0 percent and 14.1 percent of
tire segment operating income in 1995, 1994 and 1993, respectively.

GENERAL PRODUCTS

      Sales in 1995 were $1.8 billion, increasing 4.5 percent from 1994 and 9.8
percent from 1993. Operating income in 1995 of $165.6 million decreased 3.1
percent from $170.9 million in 1994 and

                                       25


<PAGE>   28
6.9 percent from $177.8 million in 1993. Operating income in 1993 included a
$9.1 million gain on the sale of the laminated films business.

      Sales in engineered products in 1995 were higher due primarily to pricing
improvements and increased demand from original equipment manufacturers, but
operating income decreased because of higher raw material and labor costs and
lower interest income in Brazil. Sales and operating income in 1994 rose due
primarily to increased demand, principally in Brazil.

                                      
[FIGURE]                    GENERAL PRODUCTS SALES
                            (Dollars in millions)
                                      
                                      
                                93   $1,618.0
                                94   $1,700.9
                                95   $1,776.8

                                      
[FIGURE]              GENERAL PRODUCTS OPERATING INCOME
                            (Dollars in millions)
                                      
                                 93   $177.8
                                 94   $170.9
                                 95   $165.6


      Sales and operating income in chemical products increased in 1995 due to
pricing improvements, and sales in 1994 reflected increased demand. Operating
income in each year was adversely affected by higher raw material costs, and in
1994 was flat compared to 1993 due to the additional effect of competitive
pricing pressures.

      General products operations in Brazil accounted for 6.3 percent, 6.5
percent and 5.7 percent of general products segment sales and 15.2 percent,
26.9 percent and 20.7 percent of general products segment operating income in
1995, 1994 and 1993, respectively.

OIL TRANSPORTATION

      Sales of $126.8 million, $79.1 million and $61.9 million were recorded
for 1995, 1994 and 1993, respectively. Operating income in 1995 was $55.3
million, compared to $11.8 million in 1994 and an operating loss of $11.6
million in 1993.

      Sales for this segment consist of tariffs charged by the All American
Pipeline System (the System) and revenues, net of acquisition costs, resulting
from various crude oil gathering, purchasing and selling activities. Tariff
revenues increased due to a higher percentage of crude oil being transferred to
Central Texas for delivery to refineries in the Mid-Continent region and along
the Texas Gulf Coast, in addition to increased oil shipments through the
System.


[FIGURE]             OIL TRANSPORTATION OPERATING INCOME
                            (Dollars in millions)
                                      
                                 93   ($11.6)
                                 94    $11.8
                                 95    $55.3

      The improvement in operating income in each year was due primarily to the
previously mentioned higher tariff revenues, increased throughput and the
effects of cost containment measures. Operating income in 1995 included a
charge of $5.0 million for the writedown of surplus construction pipe, material
and equipment. The Company anticipates that sales and operating income in the
oil transportation segment in 1996 will be at substantially the same level as
in 1995.

      Acquisition costs associated with gathering, purchasing and selling
activities amounted to $496 million, $598 million and $655 million in 1995,
1994 and 1993, respectively. Lower levels of crude oil purchasing and selling
activities were undertaken in 1995, due primarily to market conditions.

GEOGRAPHIC SEGMENTS

U.S. OPERATIONS

      Sales in 1995 were $7.2 billion, increasing 1.7 percent from 1994 and 7.0
percent from 1993.


                                       26

<PAGE>   29
Operating income for 1995 of $543.9 million decreased 8.0 percent from $591.5
million in 1994 and 7.8 percent from $590.1 million in 1993.

      Sales in 1995 increased due primarily to higher average selling prices in
tires, increased throughput and higher average tariffs in the All American
Pipeline System and improved pricing and volume in general products. Despite
these improvements, operating income in 1995 decreased due primarily to
increased raw material and labor costs and competitive conditions in the tire
market.
                                      
[FIGURE]                       U.S. OPERATIONS
                                  PERCENT OF
                              CONSOLIDATED SALES
                                      
                                  93   58.2%
                                  94   58.0%
                                  95   55.1%

[FIGURE]                       U.S. OPERATIONS
                   PERCENT OF CONSOLIDATED OPERATING INCOME
                                      
                                  93   50.7%
                                  94   49.6%
                                  95   44.5%

      Sales and operating income in 1994 were higher due to increased unit
sales of tires, increased chemical volume and higher tariff revenues in the All
American Pipeline System. Operating income in 1994 was adversely affected by
higher raw material and labor costs, and average tire selling prices were lower
due to pricing pressures and a change in mix.

      Operating income in both 1995 and 1994 was favorably impacted by
efficiencies resulting from continued high levels of capacity utilization and
ongoing cost containment measures.

      U.S. operations accounted for 55.1 percent, 58.0 percent and 58.2 percent
of consolidated sales and 44.5 percent, 49.6 percent and 50.7 percent of
consolidated operating income in 1995, 1994 and 1993, respectively. The
decrease in the U.S. contribution reflected the Company's growth in
international markets and a decline in U.S. operating income.


INTERNATIONAL OPERATIONS

      Sales in 1995 were $5.9 billion, increasing 14.7 percent from 1994 and
21.6 percent from 1993. Operating income for 1995 of $677.2 million increased
12.5 percent from $601.8 million in 1994 and 17.9 percent from $574.6 million
in 1993.

[FIGURE]                   INTERNATIONAL OPERATIONS
                                  PERCENT OF
                              CONSOLIDATED SALES
                                      
                                  93   41.8%
                                  94   42.0%
                                  95   44.9%

[FIGURE]                   INTERNATIONAL OPERATIONS
                           PERCENT OF CONSOLIDATED
                               OPERATING INCOME
                                  93   49.3%
                                  94   50.4%
                                  95   55.5%

      In Europe, sales in 1995 of $2.9 billion increased 25.2 percent from 1994
and 27.8 percent from 1993. Operating income for 1995 of $317.2 million
increased 49.6 percent from $212.0 million in 1994 and 43.2 percent from $221.5
million in 1993.

      Sales and operating income in 1995 increased due to pricing improvements,
the effects of currency translations and higher tire unit sales. Operating
income in 1995 also benefited from high levels of capacity utilization and
improved productivity, although raw material costs were higher. Sales in 1994
increased due to higher tire unit sales, improved mix and the effects of
currency translations. Operating income in 1994 decreased due primarily to
competitive pricing conditions in the region and adverse economic conditions in
Turkey.

      In Latin America, sales in 1995 of $1.5 billion increased 2.0 percent
from 1994 and 9.9 percent from 1993. Operating income for 1995 of $238.8
million decreased 14.1 percent from $278.2 million in 1994 and 11.9 percent
from $271.1 million in 1993.

      Despite lower original equipment tire unit sales, sales in 1995 increased
due primarily to pricing improvements. Operating income in 1995 was lower due
to increased raw material and labor


                                       27


<PAGE>   30
costs and lower interest income. Sales and operating income in 1994
increased due primarily to higher tire unit sales and improved results in
engineered products, which offset the adverse impact of higher labor costs and
lower interest income in Brazil.

      In Asia, sales in 1995 of $833.2 million increased 17.1 percent from 1994
and 29.2 percent from 1993. Operating income for 1995 of $90.1 million
increased 10.9 percent from $81.3 million in 1994 and 28.8 percent from $70.0
million in 1993.

      Sales and operating income in 1995 increased due primarily to improved
results in natural rubber operations, pricing improvements and higher tire unit
sales. Operating income also benefited from improved productivity, although raw
material costs were higher. Sales and operating income in 1994 increased due
primarily to increased tire unit sales.

      In Canada, sales in 1995 of $686.5 million increased 5.0 percent from
1994 and 17.5 percent from 1993. Operating income for 1995 of $31.1 million
increased 2.4 percent from $30.3 million in 1994 and 159.2 percent from $12.0
million in 1993.

      Sales and operating income in 1995 increased due primarily to improved
pricing and mix and higher unit sales of engineered products, although raw
material costs were higher. Sales and operating income in 1994 were higher due
primarily to increased volume.

      International operations accounted for 44.9 percent, 42.0 percent and
41.8 percent of consolidated sales and 55.5 percent, 50.4 percent and 49.3
percent of consolidated operating income in 1995, 1994 and 1993, respectively.
The increase in the international contribution reflected the Company's growth
in international markets and a decline in U.S. operating income.

      For further information relating to industry and geographic segments,
refer to the note to the financial statements No. 16, Business Segments.


LIQUIDITY AND CAPITAL RESOURCES

      Cash provided by operating activities was $652.8 million during 1995, as
reported on the Consolidated Statement of Cash Flows. Working capital
requirements increased for inventories, reflecting increased finished goods
quantities and higher raw material and labor costs. In addition, cash was used
for pension funding, as discussed on the following page.

[FIGURE]                     CAPITAL EXPENDITURES
                            (Dollars in millions)
                                      
                                 93   $432.3
                                 94   $523.0
                                 95   $615.6

      Cash used in investing activities was $684.0 million during 1995, which
consisted primarily of capital expenditures for plant modernizations and
expansions and new tire molds totaling $615.6 million. In addition, cash was
used for the Company's investment in a tire manufacturer in Poland. At December
31, 1995, the Company had binding commitments for land, buildings and equipment
of $150.6 million. Capital expenditures are expected to total $675 million in
1996.

      Cash provided by financing activities was $82.8 million during 1995,
primarily to support the previously mentioned increased working capital
requirements. Consolidated debt at December 31, 1995 was $1,546.7 million and
amounted to 32.0 percent of debt and equity, compared to $1,335.6 million and
32.3 percent, respectively, at the end of 1994. Net debt, which consists of
consolidated debt less cash and cash equivalents, was $1,278.4 million at
December 31, 1995, an increase of $193.7 million from December 31, 1994.

      In order to reduce the impact of changes in variable interest rates on
consolidated results of operations and future cash outflows for interest, the
Company has entered into various interest rate contracts. These contracts limit
the effect of market fluctuations on the interest cost of floating rate debt.
At December 31, 1995, the interest rate on 56 percent of the Company's debt was
fixed by either the nature of the obligation or through the interest rate
contracts. A summary of contracts in place and related weighted average
interest rates follows:


                                       28
<PAGE>   31

<TABLE>
<CAPTION>
                                          FIXED RATE            FLOATING RATE
(Dollars in millions)                      CONTRACTS              CONTRACT   
- -----------------------------------------------------------------------------
<S>                                         <C>                     <C>
December 31, 1995:
 Notional principal amount                   $395.0                 $50.0
 Pay fixed rate                                8.95%                   --
 Receive variable LIBOR                        5.81%                   --
 Pay variable LIBOR                              --                  5.81%
 Receive fixed rate                              --                  6.69%
 Average years to maturity                      .83                  2.23
 Fair value: (unfavorable) favorable         $(11.3)                $ 1.5
 Average rate paid during the year             8.95%                 6.06%
 Average rate received during the year         6.23%                 6.69%    
- ------------------------------------------------------------------------------
</TABLE>

      Current market pricing models were used to estimate the fair values of
interest rate swap contracts. The fair value of the fixed rate contracts
decreased from $7.1 million unfavorable at December 31, 1994, due primarily to
lower interest rates. The Company estimates that an additional one percent
decrease in interest rates at December 31, 1995 would have lowered the fair
value of the fixed rate contracts by $2.3 million at that date.

      Throughout 1995, the Company sold certain domestic accounts receivable
under continuous sale programs whereby, as these receivables were collected,
new receivables were sold. Under these agreements, undivided interests in
designated receivable pools are sold to purchasers with recourse limited to the
receivables purchased. At December 31, 1995 and 1994, the outstanding balance
of receivables sold under these agreements amounted to $550 million. The net
cumulative proceeds from sales of accounts and notes receivable under these and
other agreements totaled $4.1 billion, $4.2 billion and $4.0 billion during
1995, 1994 and 1993, respectively.

      Substantial short term and long term credit sources are available to the
Company globally under normal commercial practices. At December 31, 1995 there
were worldwide credit sources totaling $3.4 billion, of which $1.9 billion or
55 percent were unused.

      The Company is a party to two credit facility agreements with several
domestic and international banks, consisting of a $900 million five year
revolving credit facility and a $294 million 364-day revolving credit facility.
The $900 million five year credit facility agreement is with 31 banks and
provides that the Company may borrow from time to time until July 15, 1999,
when the commitment terminates and any outstanding loans mature. The $294
million 364-day credit facility agreement is with 30 banks and provides that
the Company may borrow until July 12, 1996, on which date the facility
commitment terminates, except as it may be extended on a bank by bank basis. If
a bank does not extend its commitment if requested to do so, the Company may
obtain from such bank a two year term loan up to the amount of such bank's
commitment. There were no borrowings outstanding under these agreements at
December 31, 1995.

      For further discussion of financing activities, refer to the note to the
financial statements No. 6, Financing Arrangements and Financial Instruments.

      The Company maintains two major domestic pension plans for its hourly and
salaried associates. At December 31, 1995, the discount rate for these and
other domestic plans was lowered from 8.5% to 7.75%, which added $164.8 million
to the accumulated benefit obligation and $176.6 million to the projected
benefit obligation at that date.

      The Company's domestic funding practice since 1993 has been to fund, from
operations, amounts in excess of the requirements of federal laws and
regulations. In 1995, 1994 and 1993, the Company funded a total of $573.5
million, which resulted in the domestic plans being fully funded at December
31, 1995. Accordingly, the Company does not anticipate any significant excess
pension funding in 1996.

      For further discussion of pensions, refer to the note to the financial
statements No. 9, Pensions.

      Funds generated by operations, together with funds available under
existing credit arrangements, are expected to exceed the Company's currently
anticipated cash requirements.



                                       29
<PAGE>   32
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

                                     INDEX


        CONSOLIDATED FINANCIAL STATEMENTS--FINANCIAL STATEMENT SCHEDULES

<TABLE>
<CAPTION>
                                                                         PAGE
                                                                         ----
<S>                                                                      <C>
Report of Independent Accountants ......................................  30
Consolidated Statement of Income-- years ended December 31, 1995,
  1994 and 1993 ........................................................  31
Consolidated Balance Sheet-- December 31, 1995 and 1994 ................  32
Consolidated Statement of Shareholders' Equity-- years ended
  December 31, 1995, 1994 and 1993 .....................................  33
Consolidated Statement of Cash Flows-- years ended
  December 31, 1995, 1994 and 1993 .....................................  34
Notes to Financial Statements ..........................................  35
Supplementary Data (unaudited) .........................................  50
Financial Statement Schedules .......................................... FS-1
</TABLE>


                       REPORT OF INDEPENDENT ACCOUNTANTS

To the Board of Directors and Shareholders of
The Goodyear Tire & Rubber Company

      In our opinion, the consolidated financial statements listed in the index
on this page present fairly, in all material respects, the financial position
of The Goodyear Tire & Rubber Company and Subsidiaries at December 31, 1995 and
1994, and the results of their operations and their cash flows for each of the
three years in the period ended December 31, 1995, in conformity with generally
accepted accounting principles. These financial statements are the
responsibility of the Company's management; our responsibility is to express an
opinion on these financial statements based on our audits. We conducted our
audits of these statements in accordance with generally accepted auditing
standards which require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements, assessing the
accounting principles used and significant estimates made by management, and
evaluating the overall financial statement presentation. We believe that our
audits provide a reasonable basis for the opinion expressed above.

      As discussed in Note 11 to the consolidated financial statements, the
Company changed its method of accounting for postemployment benefits, effective
January 1, 1993.




/s/ Price Waterhouse

PRICE WATERHOUSE LLP


Cleveland, Ohio
February 1, 1996


                                       30
<PAGE>   33
               THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                        CONSOLIDATED STATEMENT OF INCOME

<TABLE>
<CAPTION>
(Dollars in millions, except per share)
Year Ended December 31,                                                      1995                1994                 1993          
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                     <C>                 <C>                  <C>
 Net Sales                                                              $13,165.9           $12,288.2            $11,643.4
 Cost of Goods Sold                                                      10,093.6             9,271.4              8,713.0
 Selling, Administrative and General Expense                              1,936.9             1,958.2              1,922.1
 Interest Expense (Note 12)                                                 135.0               129.4                162.4
 Other (Income) and Expense (Note 2)                                         21.0               (37.9)               (79.1)
 Foreign Currency Exchange                                                   17.4                77.6                113.1
 Minority Interest in Net Income of Subsidiaries                             36.2                23.8                 27.0          
- ------------------------------------------------------------------------------------------------------------------------------------

 Income before Income Taxes, Extraordinary Item
   and Cumulative Effect of Accounting Change                               925.8               865.7                784.9

 United States and Foreign Taxes on Income (Note 15)                        314.8               298.7                296.2          
- ------------------------------------------------------------------------------------------------------------------------------------

 Income before Extraordinary Item
   and Cumulative Effect of Accounting Change                               611.0               567.0                488.7
 Extraordinary Item - Early Extinguishment of Debt
   (net of tax of $6.1)                                                        --                  --                (14.6)
 Cumulative Effect of Change in Accounting for
   Postemployment Benefits (net of tax of $55.2) (Note 11)                     --                  --                (86.3)

- ------------------------------------------------------------------------------------------------------------------------------------
 Net Income                                                             $   611.0           $   567.0            $   387.8          
====================================================================================================================================

 Per Share of Common Stock:
   Income before Extraordinary Item
     and Cumulative Effect of Accounting Change                         $    4.02           $    3.75            $    3.33
   Extraordinary Item - Early Extinguishment of Debt                           --                  --                 (.10)
   Cumulative Effect of Change in Accounting for Postemployment                --                  --                 (.59)
     Benefits

- ------------------------------------------------------------------------------------------------------------------------------------
   Net Income                                                           $    4.02           $    3.75            $    2.64          
====================================================================================================================================

 Average Shares Outstanding                                           152,118,861         151,203,885          147,086,828          
====================================================================================================================================
</TABLE>

The accompanying notes are an integral part of this financial statement.


                                       31
<PAGE>   34
              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEET

<TABLE>
<CAPTION>
(Dollars in millions)
December 31,                                                                                     1995                 1994          
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                         <C>                 <C>
ASSETS
Current Assets:
   Cash and cash equivalents                                                                $   268.3            $   250.9
   Accounts and notes receivable (Note 3)                                                     1,615.0              1,524.7
   Inventories (Note 4)                                                                       1,765.2              1,425.1
   Prepaid expenses and other current assets                                                    193.1                166.8          
- ------------------------------------------------------------------------------------------------------------------------------------
     Total Current Assets                                                                     3,841.6              3,367.5

Investments in Affiliates, at equity                                                            183.8                133.4
Long Term Accounts and Notes Receivable                                                         252.0                208.5
Deferred Charges                                                                                793.3                905.3
Other Assets                                                                                    157.7                125.8

Properties and Plants (Note 5)                                                                4,561.2              4,382.8          
- ------------------------------------------------------------------------------------------------------------------------------------
     Total Assets                                                                           $ 9,789.6            $ 9,123.3          
====================================================================================================================================
LIABILITIES
Current Liabilities:
   Accounts payable - trade                                                                 $ 1,170.7            $ 1,013.9
   Compensation and benefits                                                                    711.9                745.2
   Other current liabilities                                                                    263.9                259.8
   United States and foreign taxes                                                              363.1                326.2
   Notes payable to banks (Note 6A)                                                             211.1                213.0
   Long term debt due within one year                                                            15.6                 13.9          
- ------------------------------------------------------------------------------------------------------------------------------------
     Total Current Liabilities                                                                2,736.3              2,572.0

Long Term Debt and Capital Leases (Note 6B)                                                   1,320.0              1,108.7
Compensation and Benefits                                                                     1,976.5              2,173.4
Other Long Term Liabilities                                                                     312.2                322.1
Minority Equity in Subsidiaries                                                                 162.9                143.9          
- ------------------------------------------------------------------------------------------------------------------------------------
     Total Liabilities                                                                        6,507.9              6,320.1

SHAREHOLDERS' EQUITY
Preferred stock, no par value:
   Authorized, 50,000,000 shares, unissued                                                         --                   --
Common stock, no par value:
   Authorized, 300,000,000 shares
   Outstanding shares, 153,524,311 (151,407,285 in 1994)                                        153.5                151.4
Capital surplus                                                                                 975.2                918.5
Retained earnings                                                                             2,661.0              2,194.5
Foreign currency translation adjustment                                                        (481.7)              (421.7)
Minimum pension liability adjustment (Note 9)                                                   (26.3)               (39.5)
- ------------------------------------------------------------------------------------------------------------------------------------
     Total Shareholders' Equity                                                               3,281.7              2,803.2          
- ------------------------------------------------------------------------------------------------------------------------------------
     Total Liabilities and Shareholders' Equity                                             $ 9,789.6            $ 9,123.3          
====================================================================================================================================
</TABLE>

The accompanying notes are an integral part of this financial statement.

                                       32

<PAGE>   35
              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                 CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY


<TABLE>
<CAPTION>
                                                                                               Foreign       Minimum
                                                     Common Stock                             Currency       Pension         Total
                                                  ------------------   Capital   Retained  Translation     Liability Shareholders'
(Dollars in millions, except per share)           Shares      Amount   Surplus   Earnings    Adjustment    Adjustment      Equity   
- ------------------------------------------------------------------------------------------------------------------------------------
 <S>                                                         <C>       <C>                    <C>          <C>         <C>
 BALANCE AT DECEMBER 31, 1992
   after deducting 50,747,423 treasury shares   72,244,461   $ 72.2    $688.5    $1,510.6      $(341.0)     $   --       $1,930.3
     Net income for 1993                                                            387.8                                   387.8
     Cash dividends 1993 - $.575 per share                                          (84.9)                                  (84.9)
     Stock dividend 1993                        72,689,064     72.6                 (72.6)                                     --
     Common stock issued (including
       5,584,285 treasury shares):
       Dividend Reinvestment and
         Stock Purchase Plan                        66,589       .1       3.0                                                 3.1
       Stock compensation plans                  2,605,544      2.7      74.8                                                77.5
       Conversion of debentures                  2,909,716      2.9     111.7                                               114.6
     Foreign currency translation adjustment                                                     (81.4)                     (81.4)
     Minimum pension liability adjustment                                                                    (46.2)         (46.2)  
- ------------------------------------------------------------------------------------------------------------------------------------

 BALANCE AT DECEMBER 31, 1993
   after deducting 45,163,138 treasury shares  150,515,374   150.5      878.0     1,740.9       (422.4)      (46.2)       2,300.8
     Net income for 1994                                                            567.0                                   567.0
     Cash dividends 1994 - $.75 per share                                          (113.4)                                 (113.4)
     Common stock issued (including
       891,911 treasury shares):
       Dividend Reinvestment and
         Stock Purchase Plan                       96,691       .1        3.5                                                 3.6
       Stock compensation plans                   795,220       .8       37.0                                                37.8
     Foreign currency translation adjustment                                                        .7                         .7
     Minimum pension liability adjustment                                                                      6.7            6.7 
- ------------------------------------------------------------------------------------------------------------------------------------

 BALANCE AT DECEMBER 31, 1994
   after deducting 44,271,227 treasury shares 151,407,285   151.4       918.5     2,194.5       (421.7)      (39.5)       2,803.2
     Net income for 1995                                                            611.0                                   611.0
     Cash dividends 1995 - $.95 per share                                          (144.5)                                 (144.5)
     Common stock issued (including
       2,116,870 treasury shares):
       Dividend Reinvestment and
         Stock Purchase Plan                      105,028      .1         4.2                                                 4.3
       Stock compensation plans                 2,011,998     2.0        52.5                                                54.5
     Foreign currency translation adjustment                                                     (60.0)                     (60.0)
     Minimum pension liability adjustment                                                                     13.2           13.2
- ------------------------------------------------------------------------------------------------------------------------------------

 BALANCE AT DECEMBER 31, 1995
   after deducting 42,154,357 treasury shares 153,524,311  $153.5      $975.2    $2,661.0      $(481.7)     $(26.3)      $3,281.7
====================================================================================================================================
</TABLE>
The accompanying notes are an integral part of this financial statement.


                                       33

<PAGE>   36
              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                      CONSOLIDATED STATEMENT OF CASH FLOWS

<TABLE>
<CAPTION>
(Dollars in millions)
Year Ended December 31,                                                      1995                1994                 1993 
- ---------------------------------------------------------------------------------------------------------------------------
 <S>                                                                     <C>                  <C>                 <C>
 CASH FLOWS FROM OPERATING ACTIVITIES:
   Net Income                                                            $  611.0             $ 567.0             $  387.8
   Adjustments to reconcile net income to net cash
    provided by operating activities:
     Depreciation                                                           434.9               410.3                392.9
     Deferred tax provision                                                  58.0                99.8                (36.3)
     Accounts and notes receivable                                          (84.4)             (192.4)               (10.9)
     Inventories                                                           (344.3)              (63.9)              (100.2)
     Accounts payable - trade                                               159.5               139.7                (48.1)
     Domestic pension funding                                              (252.5)             (238.8)               (82.2)
     Other assets and liabilities                                            70.6                42.9                117.8
     Accounting changes                                                        --                  --                 86.3
     Asset sales                                                               --                  --                (24.7)
     Early extinguishment of debt                                              --                  --                 20.7 
- ---------------------------------------------------------------------------------------------------------------------------
       Total adjustments                                                     41.8               197.6                315.3 
- ---------------------------------------------------------------------------------------------------------------------------
     Cash provided by operating activities                                  652.8               764.6                703.1

 CASH FLOWS FROM INVESTING ACTIVITIES:
   Capital expenditures                                                    (615.6)             (523.0)              (432.3)
   Asset dispositions                                                         8.9                19.0                 83.6
   Short term securities acquired                                           (30.6)             (287.1)              (157.5)
   Short term securities redeemed                                            41.4               310.6                214.2
   Other transactions                                                       (88.1)              (15.7)                 9.8 
- ---------------------------------------------------------------------------------------------------------------------------
     Cash used in investing activities                                     (684.0)             (496.2)              (282.2)

 CASH FLOWS FROM FINANCING ACTIVITIES:
   Short term debt incurred                                                 542.3               385.6                324.8
   Short term debt paid                                                    (414.3)             (395.7)              (487.6)
   Long term debt incurred                                                  141.5                52.9                  6.8
   Long term debt and capital leases paid                                  (101.0)             (166.4)              (385.8)
   Common stock issued                                                       58.8                41.4                195.2
   Dividends paid                                                          (144.5)             (113.4)               (84.9)
- ---------------------------------------------------------------------------------------------------------------------------
     Cash provided by (used in) financing activities                         82.8              (195.6)              (431.5)

 Effect of Exchange Rate Changes on Cash and Cash Equivalents               (34.2)              (10.4)                (8.4)
- ---------------------------------------------------------------------------------------------------------------------------
 NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                        17.4                62.4                (19.0)
 Cash and Cash Equivalents at Beginning of the Period                       250.9               188.5                207.5 
- ---------------------------------------------------------------------------------------------------------------------------
 CASH AND CASH EQUIVALENTS AT END OF THE PERIOD                          $  268.3             $ 250.9             $  188.5 
===========================================================================================================================
</TABLE>
The accompanying notes are an integral part of this financial statement.


                                       34

<PAGE>   37
              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                        Notes to Finanical Statements


NOTE 1. ACCOUNTING POLICIES

A summary of the significant accounting policies used in the preparation of the
accompanying financial statements follows:

PRINCIPLES OF CONSOLIDATION

The consolidated financial statements include the accounts of all
majority-owned subsidiaries. All significant intercompany transactions have
been eliminated.

   The Company's investments in 20% to 50% owned companies in which it has the
ability to exercise significant influence over operating and financial policies
are accounted for on the equity method. Accordingly, the Company's share of the
earnings of these companies is included in consolidated net income. Investments
in other companies are carried at cost.

REVENUE RECOGNITION

Substantially all revenues are recognized when finished products are shipped to
unaffiliated customers or services have been rendered with appropriate
provision for uncollectible accounts. In conformance with oil industry
practice, revenues resulting from sales of crude oil purchased from third
parties are recognized net of the related acquisition costs.

FOREIGN CURRENCY TRANSLATION

Financial statements of international subsidiaries are translated into U.S.
dollars using the exchange rate at each balance sheet date for assets and
liabilities and a weighted average exchange rate for each period for revenues,
expenses, gains and losses. Where the local currency is the functional
currency, translation adjustments are recorded as a separate component of
Shareholders' Equity. Where the U.S. dollar is the functional currency,
translation adjustments are recorded in income.

PER SHARE OF COMMON STOCK

Per share amounts have been computed based on the average number of common
shares outstanding.

CONSOLIDATED STATEMENT OF CASH FLOWS

Cash and cash equivalents include cash on hand and in the bank as well as all
short term securities held for the primary purpose of general liquidity. Such
securities normally mature within three months from the date of acquisition.
Cash flows associated with items intended as hedges of identifiable
transactions or events are classified in the same category as the cash flows
from the items being hedged.

INVENTORY PRICING

Inventories are stated at the lower of cost or market. Cost is determined using
the last-in, first-out (LIFO) method for a significant portion of domestic
inventories and the first-in, first-out (FIFO) method or average cost method
for other inventories. Refer to Note 4.

PROPERTIES AND PLANTS

Properties and plants are stated at cost. Depreciation is computed on the
straight line method. Accelerated depreciation is used for income tax purposes,
where permitted. Refer to Note 5.

DERIVATIVE FINANCIAL INSTRUMENTS

Derivative financial instruments are utilized by the Company to reduce interest
rate and foreign exchange risks. The Company has established a control
environment which includes policies and procedures for risk assessment and the
approval, reporting and monitoring of derivative financial instrument
activities. The Company does not hold or issue derivative financial instruments
for trading purposes.

   Interest Rate Contracts - The differentials to be received or paid under
contracts designated as hedges are recognized in income over the life of the
contracts as adjustments to Interest Expense. Gains and losses on terminations
of interest rate contracts are recognized as Other (Income) and Expense when
terminated in conjunction with the retirement of associated debt. Gains and
losses are deferred and amortized to Interest Expense over the remaining life
of the associated debt to the extent that such debt remains outstanding.

   Foreign Exchange Contracts - Gains and losses on contracts designated as
hedges of existing assets and liabilities are recognized in income as exchange
rates change as Foreign Currency Exchange. Gains and losses on contracts
designated as hedges of net investments in foreign subsidiaries are recognized
in Shareholders' Equity as exchange rates change as Foreign currency
translation adjustment. Gains and losses on contracts designated as hedges of
identifiable foreign currency firm commitments are deferred and included in the
measurement of the related foreign currency transaction. Refer to Note 6.


                                       35

<PAGE>   38
              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                         Notes to Financial Statements
                                  (Continued)

STOCK-BASED COMPENSATION

Statement of Financial Accounting Standards No. 123, "Accounting
for Stock-Based Compensation," encourages, but does not require companies to
record compensation cost for stock-based employee compensation plans at fair
value. The Company has chosen to continue to account for stock-based
compensation using the intrinsic value method prescribed in Accounting
Principles Board Opinion No. 25, "Accounting for Stock Issued to Employees,"
and related Interpretations. Accordingly, compensation cost for stock options
is measured as the excess, if any, of the quoted market price of the Company's
stock at the date of the grant over the amount an employee must pay to acquire
the stock. Compensation cost for stock appreciation rights and performance
equity units is recorded annually based on the quoted market price of the
Company's stock at the end of the period. Refer to Note 8.

ADVERTISING COSTS

Costs incurred for producing and communicating advertising are
generally expensed when incurred. Costs incurred under the Company's domestic
cooperative advertising program with dealers and franchisees are recorded
subsequent to the first time the advertising takes place, as related revenues
are recognized. Refer to Note 14.

INCOME TAXES

Income taxes are recognized during the year in which transactions enter into
the determination of financial statement income, with deferred taxes being
provided for temporary differences between amounts of assets and liabilities
for financial reporting purposes and such amounts as measured by tax laws.
Refer to Note 15.

ENVIRONMENTAL CLEANUP MATTERS

The Company expenses environmental expenditures related to existing conditions
resulting from past or current operations and from which no current or future
benefit is discernible. Expenditures which extend the life of the related
property or mitigate or prevent future environmental contamination are
capitalized. The Company determines its liability on a site by site basis and
records a liability at the time when it is probable and can be reasonably
estimated. The Company's estimated liability is reduced to reflect the
anticipated participation of other potentially responsible parties in those
instances where it is probable that such parties are legally responsible and
financially capable of paying their respective shares of the relevant costs.
The estimated liability of the Company is not discounted or reduced for
possible recoveries from insurance carriers. Refer to Note 17.

USE OF ESTIMATES

The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions
that affect the amounts reported in the consolidated financial statements and
related notes to financial statements. Changes in such estimates may affect
amounts reported in future periods.

RECLASSIFICATION

Certain items previously reported in specific financial statement captions have
been reclassified to conform with the 1995 presentation.

NOTE 2. OTHER (INCOME) AND EXPENSE
<TABLE>
<CAPTION>
 (In millions)                     1995      1994      1993
- -----------------------------------------------------------
 <S>                             <C>       <C>       <C>
 Interest income                 $(27.3)   $(76.3)   $(80.3)
 Financing fees                    48.3      38.4      31.0
 Asset sales                         --        --     (24.7)
 Miscellaneous                       --        --      (5.1)
- ----------------------------------------------------------- 
                                 $ 21.0    $(37.9)   $(79.1)
=========================================================== 
</TABLE>
Interest income consists of amounts earned on deposits, primarily from funds
invested in time deposits in Latin America, pending remittance or reinvestment
in the region. Interest income decreased in 1995 due primarily to lower levels
of deposits in Latin America and the effects of the Real plan in Brazil, an
economic plan designed to reduce inflation. Financing fees increased in 1995
due primarily to higher average interest rates during the year.

   The Company sold an investment during the second quarter of 1993. A gain of
$12.5 million ($7.9 million after tax or $.05 per share) was recorded. The
Company sold its laminated films subsidiary during the third quarter of 1993. A
gain of $9.1 million ($5.2 million after tax or $.03 per share) was recorded.
The Company's Air Treads subsidiary sold its wheel and brake division during
the fourth quarter of 1993. A gain of $3.1 million ($1.9 million after tax or
$.02 per share) was recorded.
                                       36

<PAGE>   39
               THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                        Notes to Financial Statements
                                 (Continued)

NOTE 3. ACCOUNTS AND NOTES RECEIVABLE


<TABLE>
<CAPTION>
 (In millions)                               1995      1994
- -----------------------------------------------------------
<S>                                      <C>       <C>
 Accounts and notes receivable           $1,671.2  $1,578.7
 Allowance for doubtful accounts            (56.2)    (54.0)
- ----------------------------------------------------------- 
                                         $1,615.0  $1,524.7
===========================================================
</TABLE>

Throughout the year, the Company sold certain domestic accounts receivable
under continuous sale programs. Under these programs, undivided interests in
designated receivable pools are sold to purchasers with recourse limited to the
receivables purchased. The level of net proceeds from sales under these
programs was $550.0 million at December 31, 1995 and 1994. Fees paid by the
Company under these agreements are based on certain variable market rate
indices and are recorded as Other (Income) and Expense.

   The Company sold accounts and notes receivable under these and other
agreements, the net cumulative proceeds of which totaled approximately $4.1
billion, $4.2 billion and $4.0 billion during 1995, 1994 and 1993,
respectively.  At December 31, 1995 and 1994, the balance of the uncollected
portion of these receivables was $566.4 million and $598.4 million,
respectively.

NOTE 4. INVENTORIES

<TABLE>
<CAPTION>
 (In millions)                               1995      1994
- -----------------------------------------------------------
<S>                                      <C>       <C>
 Raw materials and supplies              $  309.8  $  269.9
 Work in process                             75.4      69.8
 Finished product                         1,380.0   1,085.4
- -----------------------------------------------------------
                                         $1,765.2  $1,425.1
===========================================================
</TABLE>

The cost of inventories using the last-in, first-out (LIFO) method
(approximately 41.1% of consolidated inventories in 1995 and 38.9% in 1994) was
less than the approximate current cost of inventories by $425.9 million at
December 31, 1995 and $371.1 million at December 31, 1994.


NOTE 5. PROPERTIES AND PLANTS

<TABLE>
<CAPTION>
                                                           1995                            1994          
- ---------------------------------------------------------------------------------------------------------
                                                        Capital                         Capital
 (In millions)                                  Owned    Leases     Total       Owned    Leases     Total
- ---------------------------------------------------------------------------------------------------------
 <S>                                          <C>         <C>    <C>         <C>          <C>    <C>
 Properties and plants, at cost:
   Land and improvements                     $  302.1     $ 3.7  $  305.8    $  284.4     $ 3.7  $  288.1
   Buildings and improvements                 1,277.9      39.2   1,317.1     1,215.6      42.7   1,258.3
   Machinery and equipment                    5,785.7      58.2   5,843.9     5,508.7      58.6   5,567.3
   Pipeline                                   1,429.4        --   1,429.4     1,432.4        --   1,432.4
   Construction in progress                     453.7        --     453.7       323.0        --     323.0
- ---------------------------------------------------------------------------------------------------------
                                              9,248.8     101.1   9,349.9     8,764.1     105.0   8,869.1
 Accumulated depreciation                    (4,711.1)    (77.6) (4,788.7)   (4,407.1)    (79.2) (4,486.3)
- --------------------------------------------------------------------------------------------------------- 
                                             $4,537.7     $23.5  $4,561.2    $4,357.0     $25.8  $4,382.8
=========================================================================================================
</TABLE>

The amortization for capital leases included in the depreciation provision for
1995, 1994 and 1993 was $3.0 million, $3.4 million and $5.0 million,
respectively. The weighted average useful lives of property used in arriving at
the annual amount of depreciation provided are as follows: buildings and
improvements, 18 years; machinery and equipment, 11 years; pipeline, 37 years.


                                       37

<PAGE>   40

              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                        Notes to Financial Statements
                                 (Continued)

NOTE 6. FINANCING ARRANGEMENTS
AND FINANCIAL INSTRUMENTS

A. SHORT TERM DEBT AND FINANCING ARRANGEMENTS

At December 31, 1995, the Company had short term uncommitted credit
arrangements totaling $1,469.6 million, of which $629.2 million were unused.
These arrangements are available to the Company or certain of its international
subsidiaries through various international banks at quoted market interest
rates. There are no commitment fees or compensating balances associated with
these arrangements.

   A short term credit facility agreement is available whereunder the Company
may from time to time borrow and have outstanding until December 31, 1996 up to
U.S. $30 million at any one time with an international bank. Under the terms of
the agreement, the Company may repay U.S. dollar borrowings in either U.S.
dollars or a predetermined equivalent amount of certain available foreign
currencies. Available currencies are Belgian francs, German marks, French
francs and British pounds. Borrowings are discounted at rates equivalent to
12.5 basis points over a three month reserve adjusted LIBOR. A commitment fee
of 10 basis points is paid on the $30 million commitment (whether or not
borrowed). There were no borrowings outstanding under this agreement at
December 31, 1995. The average amount outstanding under a similar agreement
during 1995 was $21 million.

   The Company had outstanding short term debt amounting to $840.4 million at
December 31, 1995. Domestic short term debt represented $629.3 million of this
total with a weighted average interest rate of 5.55% at December 31, 1995, and
was reclassified to other domestic debt, as discussed below. The remaining
$211.1 million was international subsidiary short term debt with a weighted
average interest rate of 6.72% at December 31, 1995.

B. LONG TERM DEBT, CAPITAL LEASES AND FINANCING ARRANGEMENTS

At December 31, 1995, the Company had long term credit arrangements totaling
$1,906.6 million, of which $1,200.3 million were unused.

   The following table presents long term debt and capital leases at December
31:

<TABLE>
<CAPTION>
 (In millions)                                1995      1994
- ------------------------------------------------------------
 <S>                                      <C>       <C>
 Promissory notes:
   12.15% due 1996 - 2000                 $   20.0  $   30.0
   10.26% due 1999                           118.4     118.4
 Swiss franc bonds:
   5.375% due 2000                           145.5     130.3
   5.375% due 2006                           137.2     127.3
 Bank term loans due 1997 - 2000             168.0     118.0
 Other domestic debt                         653.3     524.7
 International subsidiary debt                77.5      57.7
- ------------------------------------------------------------
                                           1,319.9   1,106.4
 Capital lease obligations                    15.7      16.2
- ------------------------------------------------------------
                                           1,335.6   1,122.6
 Less portion due within one year             15.6      13.9
- ------------------------------------------------------------
 Long term debt and capital leases        $1,320.0  $1,108.7
============================================================
</TABLE>

At December 31, 1995, the fair value of the Company's long term debt amounted
to $1,349.8 million, compared to the carrying amount of $1,319.9 million
($1,098.3 million and $1,106.4 million, respectively, at December 31, 1994).
The difference was attributable primarily to the promissory notes and the Swiss
franc bonds in 1995 and to the Swiss franc bonds in 1994.  The fair value was
estimated using quoted market prices or discounted future cash flows.

   In order to reduce exposure to the effects of changing exchange rates on
consolidated results of operations and future foreign currency denominated cash
flows, the Swiss franc bonds were completely hedged by foreign currency
exchange agreements at December 31, 1995 and 1994. The Company is entitled to
purchase the respective foreign currencies at fixed contract rates as described
in the table below. The effect of market fluctuations on the carrying amount of
these agreements offsets the effect of market fluctuations on the carrying
amount of the bonds. The carrying amounts of these foreign currency exchange
agreements totaled $134.9 million and $103.8 million at December 31, 1995 and
1994, respectively, and were included in Long Term Accounts and Notes
Receivable on the Consolidated Balance Sheet.









<TABLE>
<CAPTION>
                                      1995                1994     
- ---------------------------------------------------------------------
                                Foreign     U.S.    Foreign      U.S.
 (In millions)                 Currency  Dollars   Currency   Dollars
- ---------------------------------------------------------------------
 <S>                              <C>     <C>         <C>      <C>
 Carrying value of debt:
   Swiss franc, maturing
     2000 - 2006                  325.7   $282.7      338.4    $257.6
 Contract amounts of foreign
  currency exchange agreements:
   Swiss franc, maturing
     2000 - 2006                  325.7   $147.8      338.4    $153.8
 Receivables related to foreign
  currency exchange agreements:
   Swiss franc                       --   $134.9         --    $103.8
=====================================================================
</TABLE>


                                       38

<PAGE>   41
              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                        Notes to Financial Statements
                                 (Continued)

In addition to the principal amounts shown in the table on the previous page,
the Swiss franc currency exchange agreements also cover annual coupon payments.
At December 31, 1995, the fair value of the Swiss franc currency exchange
agreements, based on quoted market prices, was estimated at $118.1 million,
including the cover for both principal and coupon payments ($81.3 million at
December 31, 1994). In each case the fair value was favorable.

   The bank term loans due 1997 through 2000 consist of various agreements
which provide for interest at floating rates based upon LIBOR plus a fixed
spread. The weighted average rate in effect under the terms of these agreements
at December 31, 1995 was 6.03%.

   The Company is a party to two revolving credit facility agreements,
consisting of a $900 million five year revolving credit facility and a $294
million 364-day revolving credit facility. The $900 million five year credit
facility agreement is with 31 domestic and international banks and provides
that the Company may borrow at any time until July 15, 1999, when the
commitment terminates and any outstanding loans mature. The Company pays a
commitment fee ranging from 8 to 25 basis points on the entire amount of the
commitment (whether or not borrowed) and a usage fee on amounts borrowed (other
than on a competitive bid or prime rate basis) ranging from 22 to 30 basis
points, which may fluctuate quarterly based upon the Company's performance as
measured by defined ranges of leverage. During 1995 commitment and usage fee
rates averaged 17.1 and 26.1 basis points, respectively. The $294 million
364-day credit facility agreement is with 30 domestic and international banks
and provides that the Company may borrow until July 12, 1996, on which date the
facility commitment terminates, except as it may be extended on a bank by bank
basis. If a bank does not extend its commitment if requested to do so, the
Company may obtain from such bank a two year term loan up to the amount of such
bank's commitment. The Company pays a commitment fee of 10 basis points on the
entire amount of the commitment (whether or not borrowed) and a usage fee of 35
basis points on amounts borrowed (other than on a competitive bid or prime rate
basis). Under both the five year and the 364-day credit facility agreements,
the Company may obtain loans bearing interest at reserve adjusted LIBOR or a
defined certificate of deposit rate, plus in each case the applicable usage
fee. In addition, the Company may obtain loans based on the prime rate or at a
rate determined on a competitive bid basis. The facility agreements each
contain certain covenants which, among other things, require the Company to
maintain at the end of each fiscal quarter a minimum consolidated net worth and
a defined minimum interest coverage ratio and establishes a limit on the
aggregate amount of consolidated debt the Company and its subsidiaries may
incur. There were no borrowings outstanding under these agreements at December
31, 1995.

   Other domestic debt consisted primarily of the previously mentioned $629.3
million of domestic short term bank borrowings, and current maturities of long
term debt. These debt obligations, amounting to $645.9 million at December 31,
1995 ($567.4 million at December 31, 1994), which by their terms are due within
one year, are classified as long term. Such obligations are supported by the
availability under the revolving credit agreements, and it is the Company's
intent to maintain them as long term.International subsidiary debt consisted
primarily of an interest free Canadian dollar loan maturing in 1998, and
floating and fixed rate U.S. dollar bank term loans maturing in 1997-2000 with
a weighted average interest rate of 7.62% at December 31, 1995.

   Refer to Note 7, Leased Assets for additional information on capital lease
obligations.

   In order to reduce the impact of changes in variable interest rates on
consolidated results of operations and future cash outflows for interest, the
Company was a party to various interest rate swap contracts at December 31,
1995 and 1994. These contracts limit the effect of market fluctuations on the
interest cost of floating rate debt. The carrying amounts of these contracts
totaled $1.8 million and $2.9 million at December 31, 1995 and 1994,
respectively, substantially all of which were recorded as Other current
liabilities on the Consolidated Balance Sheet.

   Contracts in place and weighted average interest rates at December 31
follow:

<TABLE>
<CAPTION>
 (Dollars in millions)                       1995      1994 
- ------------------------------------------------------------
 <S>                                      <C>       <C>
 Fixed rate swap contracts:
   Notional principal amount              $ 395.0   $ 445.0
   Pay fixed rate                            8.95%     8.95%
   Receive variable LIBOR                    5.81%     6.04%
   Average years to maturity                  .83      1.69
   Fair value: (unfavorable)              $ (11.3)  $  (7.1)
 Floating rate swap contract:
   Notional principal amount              $  50.0   $  50.0
   Pay variable LIBOR                        5.81%     5.50%
   Receive fixed rate                        6.69%     6.69%
   Average years to maturity                 2.23      3.23
   Fair value: favorable (unfavorable)    $   1.5   $  (1.9)
============================================================
</TABLE>

                                       39

<PAGE>   42
              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                        Notes to Financial Statements
                                 (Continued)

A $50 million notional principal contract matured in 1995.
At December 31, 1995, the interest rate on 56 percent of the Company's debt was
fixed by either the nature of the obligation or through the interest rate
contracts, compared to 66 percent at December 31, 1994.

   Current market pricing models were used to estimate the fair values of
interest rate swap contracts. The fair value of the fixed rate contracts
decreased at December 31, 1995 due primarily to lower interest rates. The
Company estimates that an additional one percent decrease in interest rates
would have lowered the fair value of the fixed rate contracts by $2.3 million
and increased the fair value of the floating rate contracts by $.9 million at
December 31, 1995.

   Weighted average information during the years 1995, 1994 and 1993 follows:

<TABLE>
<CAPTION>
 (Dollars in millions)             1995      1994     1993 
- -----------------------------------------------------------
 <S>                               <C>      <C>         <C>
 Fixed rate contracts:
   Pay fixed rate                  8.95%     9.09%    9.20%
   Receive variable LIBOR          6.23%     4.44%    3.47%
   Notional principal              $416      $660     $692
 Floating rate contracts:
   Pay variable LIBOR              6.06%     4.34%    3.36%
   Receive fixed rate              6.69%     6.69%    6.69%
   Notional principal              $ 50      $ 50     $ 50 
===========================================================
</TABLE>

The annual aggregate maturities of long term debt and capital
leases for the five years subsequent to 1995 are presented below. Maturities of
debt supported by the availability under the revolving credit agreements have
been reported on the basis that the commitments to lend under these agreements
will be terminated effective at the end of their current terms.

<TABLE>
<CAPTION>
 (In millions)        1996      1997     1998       1999      2000
- ------------------------------------------------------------------
 <S>                 <C>       <C>      <C>       <C>       <C>
 Debt incurred
   under or
   supported by
   revolving credit
   agreements        $  --     $  --    $  --     $645.9    $   --

 Other                15.6      66.6     82.3      145.9     230.2
- ------------------------------------------------------------------
                     $15.6     $66.6    $82.3     $791.8    $230.2
==================================================================
</TABLE>


C. FOREIGN CURRENCY FORWARD EXCHANGE CONTRACTS

In order to reduce the impact of changes in foreign exchange rates
on consolidated results of operations and future foreign currency denominated
cash flows, the Company was a party to various forward exchange contracts at
December 31, 1995 and 1994. These contracts reduce exposure to currency
movements affecting existing foreign currency denominated assets, liabilities
and firm commitments resulting primarily from trade receivables and payables,
equipment acquisitions and intercompany loans. The contract durations match the
duration of the currency positions. The future value of these contracts and the
related currency positions are subject to offsetting market risk resulting from
foreign currency exchange rate volatility. The carrying amount of these
contracts totaled $24.6 million at December 31, 1995 and was recorded as Other
current liabilities on the Consolidated Balance Sheet, compared to $.8 million
recorded in both current and long term Accounts and notes receivable at
December 31, 1994. A summary of contracts in place at December 31 follows:

<TABLE>
<CAPTION>
                              1995                1994       
- -------------------------------------------------------------
                          Fair Contract       Fair  Contract
 (In millions)           Value   Amount      Value    Amount 
- -------------------------------------------------------------
 <S>                    <C>      <C>       <C>       <C>
 Forward contracts:
   Buy currency         $298.6   $286.0    $  99.5   $  92.4
   Sell currency         667.3    626.1      504.4     492.8
   Contract duration       1/96 - 1/97         1/95 - 9/96   
=============================================================
</TABLE>






Current market pricing models were used to estimate the fair values of foreign
currency forward contracts.

   The counterparties to the Company's derivative financial instrument
contracts are substantial and creditworthy multinational commercial banks or
other financial institutions which are recognized market makers. Neither the
risks of counterparty nonperformance nor the economic consequences of
counterparty nonperformance associated with these contracts are considered by
the Company to be material.


                                       40

<PAGE>   43
              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                        Notes to Financial Statements
                                 (Continued)

NOTE 7. LEASED ASSETS

Rental expense charged to income follows:

<TABLE>
<CAPTION>
 (In millions)                     1995       1994     1993 
- ------------------------------------------------------------
 <S>                             <C>        <C>      <C>
 Gross rental expense            $281.1     $300.8   $303.5
 Sublease rental income           (50.0)     (51.9)   (52.3)
- ------------------------------------------------------------
   Net rental expense            $231.1     $248.9   $251.2
============================================================
</TABLE>

The Company enters into capital and operating leases primarily for
its vehicles, data processing equipment and its wholesale and retail
distribution facilities under varying terms and conditions, including the
Company's sublease of some of its domestic retail distribution network to
independent dealers. Many of the leases provide that the Company will pay taxes
assessed against leased property and the cost of insurance and maintenance.

   While substantially all subleases and some operating leases are cancelable
for periods beyond 1996, management expects that in the normal course of its
business nearly all of its independent dealer distribution network will be
actively operated. As leases and subleases for existing locations expire, the
Company would normally expect to renew the leases or substitute another more
favorable retail location. The estimated minimum future lease payments for
capital leases and operating leases are presented below, and are reported net
of the anticipated sublease revenue in the column at the right.

<TABLE>
<CAPTION>
                                              Capital  Operating  Sublease
 (In millions)                                 Leases     Leases   Revenue
- --------------------------------------------------------------------------
 <S>                                            <C>      <C>        <C>
 1996                                           $ 2.6    $175.5     $ 42.8
 1997                                             2.5     140.4       36.7
 1998                                             2.4     102.5       30.7
 1999                                             2.4      84.1       24.0
 2000                                             2.1      64.7       16.8
 2001 and thereafter                             15.1     265.1       23.2
- --------------------------------------------------------------------------
 Total minimum lease payments                   $27.1    $832.3     $174.2
==========================================================================
 Present value of net minimum lease obligations $14.7    $641.4           
==========================================================================
</TABLE>


NOTE 8. STOCK COMPENSATION PLANS

The Company's 1982 and 1987 Employees' Stock Option Plans and
the 1989 Goodyear Performance and Equity Incentive Plan provide for the
granting of stock options and stock appreciation rights (SARs). For options
previously granted with SARs, the exercise of a SAR cancels the stock option;
conversely, the exercise of the stock option cancels the SAR. The 1982 and 1987
Plans expired on December 31, 1986 and April 10, 1989, respectively, except for
options and SARs then outstanding.

   The 1989 Plan empowers the Company to award or grant from
time to time to officers and other key employees of the Company and
subsidiaries incentive, non-qualified and deferred compensation stock options,
SARs, restricted stock and restricted unit grants, performance equity and
performance unit grants and other stock-based awards authorized by the
Compensation Committee of the Board of Directors, which administers the 1989
Plan. The 1989 Plan will expire on December 31, 1998, except with respect to
awards then outstanding.

   Stock options and related SARs granted during 1995 generally have a maximum
term of ten years and vest over four years. Performance equity units granted
during 1995 are based on cumulative earnings per share over a three year
performance period. They are payable in 50 percent Goodyear common stock and 50
percent cash, and generally are earned at the end of that period. Assuming that
there will be full utilization of the shares of common stock available for
awards during the term of the 1989 Plan, and that no other increases or
decreases in the number of shares of common stock outstanding would occur
during the term of the 1989 Plan, approximately 21,500,000 shares of the common
stock would be available for the grant of awards through December 31, 1998.


                                       41

<PAGE>   44
               THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                        Notes to Financial Statements
                                 (Continued)

   Stock-based compensation activity for the years 1995, 1994 and 1993 follows:

<TABLE>
<CAPTION>
                                                   1995                         1994                           1993        
- ---------------------------------------------------------------------------------------------------------------------------
                                            Shares           SARs         Shares          SARs         Shares         SARs 
- ---------------------------------------------------------------------------------------------------------------------------
 <S>                                    <C>               <C>          <C>             <C>         <C>            <C>
 Outstanding at January 1                7,749,660        782,446      6,838,965       705,834      8,155,280      964,520
   Options granted                       1,731,725        229,200      1,694,150       211,600      2,064,979      269,900
   Options without SARs exercised       (1,857,190)            --       (781,263)           --     (2,967,748)          --
   Options with SARs exercised             (86,325)       (86,325)       (18,850)      (18,850)      (148,300)    (148,300)
   SARs exercised                          (62,950)       (62,950)       (96,138)      (96,138)      (251,486)    (251,486)
   Options without SARs expired            (49,100)            --        (21,125)           --        (48,200)          --
   Options with SARs expired                (4,700)        (4,700)        (3,000)       (3,000)       (15,300)     (15,300)
   SARs expired                               (900)       (64,300)            --       (17,000)        (2,100)    (113,500)
   Restricted stock granted                 10,000             --          1,800            --             --           --
   Restricted stock issued                 (10,000)            --         (1,800)           --             --           --
   Performance equity units granted          8,963             --        161,250            --         57,350           --
   Performance equity shares issued        (64,591)            --             --            --             --           --
   Performance equity units cancelled      (36,966)            --        (24,329)           --         (5,510)          -- 
- ---------------------------------------------------------------------------------------------------------------------------
 Outstanding at December 31              7,327,626        793,371      7,749,660       782,446      6,838,965      705,834 
- ---------------------------------------------------------------------------------------------------------------------------
 Exercisable at December 31              5,033,729        482,296      5,079,369       456,021      3,789,240      330,608 
- ---------------------------------------------------------------------------------------------------------------------------
 Available for grant at December 31      2,908,914                     2,990,448                    3,194,138              
===========================================================================================================================
</TABLE>

Weighted average option exercise price information for the years 1995, 1994 and
1993 follows:

<TABLE>
<CAPTION>
                                                                                          1995           1994          1993
- ---------------------------------------------------------------------------------------------------------------------------
 <S>                                                                                    <C>            <C>           <C>
 Outstanding at January 1                                                               $31.34         $27.43        $23.33
 Granted during the year                                                                $34.75         $44.25        $34.38
 Exercised during the year                                                              $29.71         $26.23        $21.27
 Outstanding at December 31                                                             $33.96         $31.34        $27.43
 Exercisable at December 31                                                             $32.30         $26.93        $23.63
===========================================================================================================================
</TABLE>

Significant option groups outstanding at December 31, 1995 and related weighted
average price and life information follows:

<TABLE>
<CAPTION>
 Grant                       Options                        Options                   Exercise                    Remaining
 Date                    Outstanding                    Exercisable                      Price                 Life (Years)
- ---------------------------------------------------------------------------------------------------------------------------
 <S>                       <C>                            <C>                          <C>                              <C>
 1/4/95                    1,661,525                        229,250                    $34.750                          9
 1/4/94                    1,638,900                        996,225                    $44.250                          8
 1/5/93                    1,538,935                      1,538,935                    $34.375                          7
 1/7/92                      859,726                        859,726                    $26.875                          6
 All other                 1,281,872                      1,281,872                    $23.710                          4  
===========================================================================================================================
</TABLE>

Options in the `All other' category were outstanding at prices ranging from
$11.25 to $45.25. All options and SARs were granted at an exercise price equal
to the fair market value of the Company's common stock at the date of grant.
The weighted average fair value at date of grant for options granted during
1995, 1994 and 1993 was $17.17, $19.45 and $13.75 per option, respectively. The
fair value of options at date of grant was estimated using the Black-Scholes
model with the following weighted average assumptions:

<TABLE>
<CAPTION>
                                                                                          1995           1994        1993 
- --------------------------------------------------------------------------------------------------------------------------
 <S>                                                                                      <C>            <C>         <C>
 Expected life (years)                                                                       5              5           5
 Interest rate                                                                            7.80%          5.27%       5.97%
 Volatility                                                                               43.0%          40.9%       33.2%
 Dividend yield                                                                           2.34%          2.70%       3.00%
==========================================================================================================================
</TABLE>

The fair value at date of grant for performance equity units granted during
1995, 1994 and 1993 was $34.75, $44.25 and $34.38 per unit, respectively, which
in each case was equal to the market value of the Company's common stock at the
date of grant.

   Stock-based compensation costs reduced (increased) pretax income by $8.7
million ($5.2 million after tax or $.03 per share), $(3.4) million ($2.1
million after tax or $.01 per share) and $13.5 million ($8.1 million after tax
or $.05 per share) in 1995, 1994 and 1993, respectively. In addition, these
costs would have been increased by $6.0 million ($5.2 million after tax or $.03
per share) in 1995 had the fair values of options and the stock-based portion
of performance equity units granted in that year been recognized as
compensation expense on a straight line basis over the vesting period of the
grant. The pro forma effect on net income for 1995 is not representative of the
pro forma effect on net income in future years because it does not take into
consideration pro forma compensation expense related to grants made prior to
1995.


                                       42

<PAGE>   45
              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                         Notes to Financial Statements
                                  (Continued)


Note 9. Pensions

The Company and its subsidiaries provide substantially all associates with
pension benefits. The principal domestic hourly plan provides benefits based on
length of service. The principal domestic plans covering salaried associates
provide benefits based on career average earnings formulas. Associates making
voluntary contributions to these plans receive higher benefits. Other plans
provide benefits similar to the principal domestic plans as well as termination
indemnity plans at certain international subsidiaries.

   The Company's domestic funding practice since 1993 has been to fund amounts
in excess of the requirements of Federal laws and regulations. From 1993 to
1995, the Company funded $573.5 million to its domestic pension plans, which
were fully funded at December 31, 1995. This has resulted in a significant
increase in prepaid pension costs over that period, which are recorded as
Deferred Charges on the Consolidated Balance Sheet. Additionally, the fully
funded status of these plans has significantly lowered the Company's minimum
pension liability and related intangible asset, which are recorded as long term
Compensation and Benefits and Deferred Charges, respectively, on the
Consolidated Balance Sheet.

<TABLE>
<CAPTION>
   Net periodic pension cost follows:

 (In millions)                                                                            1995           1994         1993   
- -----------------------------------------------------------------------------------------------------------------------------
<S>                                                                               <C>             <C>            <C>           
 Service cost-benefits earned during the period                                       $   83.2        $  91.8     $   68.9   
 Interest cost on projected benefit obligations                                          221.1          202.6        179.0   
 Actual return on plan assets                                                           (427.8)           (.9)      (273.1)  
 Net amortization and deferrals                                                          279.3         (125.3)       158.5   
- -----------------------------------------------------------------------------------------------------------------------------
 Net periodic pension cost                                                            $  155.8        $ 168.2     $  133.3   
=============================================================================================================================
</TABLE>                                                                      

        The following table sets forth the funded status and amounts recognized
on the Company's Consolidated Balance Sheet at December 31, 1995 and 1994. At 
the end of 1995 and 1994, assets exceeded accumulated benefits in certain 
plans and accumulated benefits exceeded assets in others. Plan assets are 
invested primarily in common stocks and fixed income securities.

<TABLE>                                                                      
<CAPTION>                                                                   
                                                                                1995                         1994              
- -----------------------------------------------------------------------------------------------------------------------------
                                                                   Assets Exceed   Accumulated  Assets Exceed  Accumulated   
                                                                     Accumulated      Benefits    Accumulated     Benefits   
 (In millions)                                                          Benefits Exceed Assets     Benefits Exceed Assets   
- -----------------------------------------------------------------------------------------------------------------------------
<S>                                                                     <C>           <C>          <C>         <C>
Actuarial present value of benefit obligations:                                                                             
                                                                                                                             
 Vested benefit obligation                                                $ (2,283.5)   $ (232.3)   $ (852.4)   $ (1,291.4)        
=============================================================================================================================
 Accumulated benefit obligation                                           $ (2,500.0)   $ (268.6)   $ (871.8)   $ (1,500.8)        
=============================================================================================================================
 Projected benefit obligation                                             $ (2,626.4)   $ (332.1)   $ (977.8)   $ (1,551.7)        
 Plan assets                                                                 2,643.1        59.2       939.9       1,140.1         
- -----------------------------------------------------------------------------------------------------------------------------
 Projected benefit obligation less than (in excess of) plan assets              16.7      (272.9)      (37.9)       (411.6)        
 Unrecognized net loss                                                         108.2        61.3       121.8          51.4         
 Unrecognized prior service cost                                               378.0        (1.7)      172.1         263.8         
 Unrecognized net (asset) obligation at transition                              (8.2)       27.0        (9.5)         27.6         
 Adjustment required to recognize minimum liability                           --           (50.0)         --        (313.8)        
- -----------------------------------------------------------------------------------------------------------------------------
 Pension asset (liability) recognized on the Consolidated Balance Sheet    $   494.7    $ (236.3)   $  246.5    $   (382.6)     
=============================================================================================================================
</TABLE>                                                                     

<TABLE>                                                                       
<CAPTION>                                                                   
                                                     1995                          1994                         1993              
- -----------------------------------------------------------------------------------------------------------------------------
 Assumptions:                                 U.S.  International           U.S. International           U.S.International   
- -----------------------------------------------------------------------------------------------------------------------------
<S>                                        <C>      <C>                   <C>     <C>                 <C>     <C>
 Discount rate                               7.75%     0% - 12.0%           8.5%    0% - 12.0%          7.75%  2.0% - 10.0%   
 Rate of increase in compensation levels      4.5%     0% - 10.5%           4.5%    0% - 10.5%           4.5%     0% - 9.0%
 Expected long term rate of return on         9.0%   5.0% - 12.0%           9.0%  5.5% - 12.0%           9.0%   5.0%- 11.0%
 plan assets                                                               
=============================================================================================================================
</TABLE>

For plans that are not fully funded, the Company is required to offset the
adjustment required to recognize minimum liability on the Consolidated Balance
Sheet with an intangible asset, up to the amount of unrecognized prior service
cost plus unrecognized obligations at transition that remain at December 31 of
each year. Liability amounts in excess of these two items are offset by a
separate reduction in Shareholders' Equity, net of tax. Accordingly,
Shareholders' Equity was reduced by $26.3 million at December 31, 1995,
compared to $39.5 million at December 31, 1994.

   Certain international subsidiaries maintain unfunded plans consistent with
local practices and requirements and at December 31, 1995, these plans
accounted for $102.4 million of the Company's accumulated benefit obligation,
$120.4 million of its projected benefit obligation and $16.5 million of its
minimum pension liability adjustment ($140.4 million, $162.6 million and $7.5
million, respectively, at December 31, 1994).
                                      43
<PAGE>   46
              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                         Notes to Financial Statements
                                  (Continued)


NOTE 10. EMPLOYEES' SAVINGS PLANS 

Substantially all domestic associates are eligible to participate in savings
plans. Under these plans associates elect to contribute a percentage of their
pay. In 1995, most plans provided for the Company's matching of these
contributions (up to a maximum of 6 percent of the associate's annual pay or,
if less, $9,240) at the rate of 50 percent. Company contributions were $38.2
million, $31.7 million and $29.4 million for 1995, 1994 and 1993, respectively.

Note 11. POSTRETIREMENT HEALTH CARE, LIFE INSURANCE 
AND POSTEMPLOYMENT BENEFITS

The Company and its subsidiaries provide substantially all domestic associates
and associates at certain international subsidiaries with health care and life
insurance benefits upon retirement. The life insurance and certain health care
benefits are provided by insurance companies through premiums based on expected
benefits to be paid during the year. Substantial portions of the health care
benefits for domestic retirees are not insured and are paid by the Company.

<TABLE>
<CAPTION>
   Net periodic benefit cost follows:

 (In millions)                                        1995       1994     1993                            
- --------------------------------------------------------------------------------
<S>                                                 <C>       <C>       <C>
Service cost - benefits earned during the period     $  21.2  $   23.6  $   18.5
Interest cost                                          152.7     144.0     134.8
Net amortization                                        (1.7)     (1.5)     (5.0)
- --------------------------------------------------------------------------------
Net periodic benefit cost                           $  172.2  $  166.1  $  148.3
================================================================================
</TABLE>

The following table sets forth the funded status and amounts recognized on the
Company's Consolidated Balance Sheet at December 31, 1995 and 1994.
<TABLE>
<CAPTION>
 (In millions)                                               1995        1994                         
- ------------------------------------------------------------------------------------
 <S>                                                        <C>          <C>
 Actuarial present value of accumulated benefit obligation:
     Retirees                                                $ (1,255.4) $ (1,150.4)
     Vested active plan participants                             (473.2)     (441.5)
     Other active plan participants                              (270.1)     (246.8)
- -------------------------------------------------------------------------------------
Accumulated benefit obligation in excess
   of plan assets                                              (1,998.7)   (1,838.7)
 Unrecognized net loss                                            215.8        96.6
 Unrecognized prior service cost                                    7.7        11.9
- -------------------------------------------------------------------------------------
 Accrued benefit cost recognized                                                                       
   on the Consolidated Balance Sheet                         $ (1,775.2) $ (1,730.2)
=====================================================================================
</TABLE>

<TABLE>
<CAPTION>
                                         1995                      1994                                
                               ------------------------------------------------------
Assumptions:                   U.S.      International    U.S.      International
- -------------------------------------------------------------------------------------
<S>                         <C>         <C>             <C>        <C>
 Discount rate                7.75%      5.0% - 9.0%      8.5%       5.0% - 9.5%
 Rate of increase
   in compensation levels      4.5%      2.5% - 5.75%     4.5%       2.5% - 5.75%  
- -------------------------------------------------------------------------------------
</TABLE>
An 8.5 percent annual rate of increase in the cost of health care benefits for
retirees under 65 years of age and a 6.25 percent annual rate of increase for
retirees 65 years and older is assumed in 1996. This rate gradually decreases
to 5 percent in 2010 and remains at that level thereafter. To illustrate the
significance of a one percent increase in the assumed health care cost trend,
the accumulated benefit obligation would increase by $23.9 million at December
31, 1995, and the aggregate service and interest cost by $2.4 million for the
year then ended.

   The Company adopted Statement of Financial Accounting Standards No. 112,
(SFAS 112), "Employers' Accounting for Postemployment Benefits," effective
January 1, 1993. SFAS 112 requires the accrual of benefit costs for former or
inactive employees, their beneficiaries and covered dependents, after
employment but before retirement. The cumulative effect of adopting SFAS 112 at
January 1, 1993 resulted in a charge of $86.3 million or $.59 per share, net of
related taxes of $55.2 million.
                                      44
<PAGE>   47

              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                         Notes to Financial Statements
                                  (Continued)


NOTE 12. INTEREST EXPENSE
                      
Interest expense includes interest and amortization of debt discount and
expense less amounts capitalized as follows:

<TABLE>
<CAPTION>
 (In millions)                           1995        1994       1993           
- ------------------------------------------------------------------------------
<S>                                      <C>        <C>         <C>
Interest expense before capitalization   $140.1     $135.1      $167.4
  Less capitalized interest                 5.1        5.7         5.0
- ------------------------------------------------------------------------------
                                         $135.0     $129.4      $162.4
==============================================================================
</TABLE>

The Company made cash payments for interest in 1995, 1994 and 1993 of $136.4
million, $147.6 million and $181.1 million, respectively.

NOTE 13. RESEARCH AND DEVELOPMENT

Research and development costs for 1995, 1994 and 1993 were $369.3 million,
$341.3 million and $320.0 million, respectively.

NOTE 14. ADVERTISING COSTS 

Advertising costs for 1995, 1994 and 1993 were $246.7 million, $248.2 million
and $248.2 million, respectively.

NOTE 15. INCOME TAXES

The components of income before income taxes, extraordinary item and the
cumulative effect of accounting change, adjusted for minority interest in net
income of subsidiaries, follow:

<TABLE>
<CAPTION>
 (In millions)                                     1995       1994      1993   
- -------------------------------------------------------------------------------
 <S>                                              <C>        <C>       <C>
 U.S                                              $271.4     $294.4    $286.6
 Foreign                                           654.4      571.3     498.3
- -------------------------------------------------------------------------------
                                                   925.8      865.7     784.9
 Minority Interest in Net Income of Subsidiaries    36.2       23.8      27.0
- -------------------------------------------------------------------------------
                                                  $962.0     $889.5    $811.9
===============================================================================
</TABLE>

A reconciliation of Federal income taxes at the U.S. statutory rate to income
taxes provided follows:

<TABLE>
<CAPTION>
 (Dollars in millions)                     1995        1994     1993            
- -------------------------------------------------------------------------
 <S>                                       <C>         <C>        <C>
 U.S. Federal income tax at the
   statutory rate of 35%                   $336.7      $311.3     $284.1
 Adjustment for foreign taxes
   at different rates                        (8.6)      (12.6)       8.7
 Other                                      (13.3)         --        3.4
- --------------------------------------------------------------------------
 United States and foreign taxes on income
   (before extraordinary item and
   cumulative effect of accounting change) $314.8      $298.7     $296.2
- --------------------------------------------------------------------------
 Effective tax rate                          32.7%       33.6%      36.5%
==========================================================================
</TABLE>


The components of the provision for income taxes by taxing jurisdiction follow:
<TABLE>
<CAPTION>
 (In millions)                              1995       1994      1993
- ------------------------------------------------------------------------
<S>                                        <C>       <C>       <C>
 Current:
   Federal                                 $ 42.1    $ 51.2    $ 92.7
   Foreign income and withholding taxes     219.3     169.9     206.2
   State                                     (4.6)    (22.2)     33.6
- -----------------------------------------------------------------------
                                            256.8     198.9     332.5
 Deferred:
   Federal                                   19.8      74.6     (18.8)
   Foreign                                   32.9       7.9      (3.3)
   State                                      5.3      17.3     (14.2)
- -----------------------------------------------------------------------
                                             58.0      99.8     (36.3)
 United States and foreign taxes on income
  (before extraordinary item and
   cumulative effect of accounting change) $314.8    $298.7    $296.2
=======================================================================    
</TABLE>

Temporary differences and carryforwards which give rise to deferred tax assets
and liabilities at December 31, 1995 and 1994 follow:

<TABLE>
<CAPTION>
 (In millions)                                       1995        1994          
- ----------------------------------------------------------------------
 <S>                                            <C>         <C>
 Postretirement benefits other than pensions    $    687.2  $    685.2
 Accrued environmental liabilities                    38.2        47.0
 General and product liability                        70.4        57.7
 Alternative minimum tax credit carryforwards         94.9        96.2
 Operating loss carryforwards                         18.6        21.8
 Workers' compensation                                64.3        62.2
 Vacation and sick pay                                74.3        72.1
 Other                                               115.3       157.1
- ----------------------------------------------------------------------
                                                   1,163.2     1,199.3

 Valuation allowance                                 (29.7)      (68.9)
- ---------------------------------------------------------------------- 
 Total deferred tax assets                         1,133.5     1,130.4
 Total deferred tax liabilities - depreciation      (711.3)     (702.3)
                                - pensions          (190.8)     (165.2)
- ----------------------------------------------------------------------
 Total deferred taxes                           $    231.4  $    262.9
======================================================================
</TABLE>

The decrease in the valuation allowance was due primarily to the realization of
loss carryforwards and other benefits which are reflected in the 1995
provision. 
        The Company made net cash payments for income taxes in 1995, 1994 and 
1993 of $243.8 million, $234.6 million and $266.0 million, respectively.
        No provision for Federal income tax or foreign withholding tax on 
retained earnings of international subsidiaries of $1,385.0 million is required
because this amount has been or will be reinvested in properties and plants 
and working capital. It is not practicable to calculate the deferred taxes 
associated with the remittance of these investments.
                                      45




<PAGE>   48
              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES
                         Notes to Financial Statements
                                  (Continued)


NOTE 16. BUSINESS SEGMENTS 

The Tires segment is the principal industry segment, which involves the
development, manufacture, distribution and sale of tires in original equipment
and replacement markets throughout most regions of the world. Related products
and services include tubes, retreads, automotive repair services and
merchandise purchased for resale.

   The General products segment involves the manufacture and sale of various
engineered rubber and chemical products throughout most regions of the world,
principally in the U.S., Latin America and Europe. These products include
belts, hose, molded products, foam cushioning accessories, tank tracks, organic
chemicals used in rubber and plastic processing, synthetic rubber and rubber
latices and other products.

   The Oil transportation segment consists primarily of the All American
Pipeline System, a common carrier crude oil pipeline extending from California
to Texas. This segment, which also includes a crude oil gathering pipeline in
California, crude oil storage facilities, linefill and related assets, also
engages in various crude oil gathering, purchasing and selling activities.
Segment sales consist of tariffs charged by the All American Pipeline System
and revenues, net of acquisition costs, resulting from various crude oil
gathering, purchasing and selling activities. Acquisition costs associated with
these activities amounted to $496 million, $598 million and $655 million for
1995, 1994 and 1993, respectively.

   Operating income for each industry and geographic segment consists of total
revenues less applicable costs and expenses. Transfers between industry
segments were not material. Inter-geographic sales were at cost plus a
negotiated mark up.

   The following items have been excluded from the determination of operating
income: interest expense, foreign currency exchange, equity in net income of
affiliates, minority interest in net income of subsidiaries, corporate revenues
and expenses and income taxes. Corporate revenues and expenses were those items
not identifiable with the operations of a segment. Corporate revenues were
primarily from the sale of miscellaneous assets. Corporate expenses were
primarily central administrative expenses.

   Identifiable assets of industry and geographic segments represent those
assets that were associated with the operations of each segment. Corporate
assets consist of cash and cash equivalents, prepaid expenses and other current
assets, long term accounts and notes receivable, deferred charges and other
assets. At December 31, 1995, $110.2 million or 40.4 percent ($112.4 million or
42.2 percent at December 31, 1994) of the Company's cash, cash equivalents and
short term securities were concentrated in Latin America, primarily Venezuela
and Brazil.

   Certain business assets, which were part of the General products segment,
were sold in 1993. Refer to Note 2, Other (Income) and Expense. Results of
operations of the General products industry segment and the U.S. geographic
segment were reduced because of the dispositions of these business assets.
Sales and operating income, respectively, of the businesses sold, excluding any
gains recorded on the sales, amounted to $28.9 million and $.1 million in 1993.

   Dividends received by the Company and domestic subsidiaries from its
international operations for 1995, 1994 and 1993 were $139.0 million, $151.8
million and $239.8 million, respectively.
                                      46
<PAGE>   49
              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                         Notes to Financial Statements
                                  (Continued)


<TABLE>
<CAPTION>
Industry Segments

(In millions)                                                1995                         1994                         1993
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                                   <C>                        <C>                         <C>
Sales to Unaffiliated Customers

   Tires                                                $10,104.5                    $ 9,427.6                    $ 8,853.3
   Related products and services                          1,157.8                      1,080.6                      1,110.2
- ---------------------------------------------------------------------------------------------------------------------------
     Total Tires                                         11,262.3                     10,508.2                      9,963.5
   General products                                       1,776.8                      1,700.9                      1,618.0
   Oil transportation                                       126.8                         79.1                         61.9
- ---------------------------------------------------------------------------------------------------------------------------
     Net Sales                                          $13,165.9                    $12,288.2                    $11,643.4
============================================================================================================================
Income (loss)

   Tires                                                $ 1,000.2                    $ 1,010.6                    $   998.5
   General products                                         165.6                        170.9                        177.8
   Oil transportation                                        55.3                         11.8                        (11.6)
- ---------------------------------------------------------------------------------------------------------------------------
     Total operating income                               1,221.1                      1,193.3                      1,164.7

   Interest expense                                        (135.0)                      (129.4)                      (162.4)
   Foreign currency exchange                                (17.4)                       (77.6)                      (113.1)
   Equity in net income of affiliates                        19.0                         25.7                         17.6
   Minority interest in net income of subsidiaries          (36.2)                       (23.8)                       (27.0)
   Corporate revenues and expenses                         (125.7)                      (122.5)                       (94.9)
- ---------------------------------------------------------------------------------------------------------------------------
     Income before income taxes, extraordinary item
      and cumulative effect of accounting change        $   925.8                    $   865.7                    $   784.9
============================================================================================================================
Assets

   Tires                                                $ 6,050.8                    $ 5,386.2                    $ 5,023.6
   General products                                         791.7                        740.9                        671.2
   Oil transportation                                     1,356.3                      1,398.6                      1,413.2
- ---------------------------------------------------------------------------------------------------------------------------
     Total identifiable assets                            8,198.8                      7,525.7                      7,108.0

   Corporate assets                                       1,407.0                      1,464.2                      1,220.9
   Investments in affiliates, at equity                     183.8                        133.4                        107.2
- ---------------------------------------------------------------------------------------------------------------------------
     Assets at December 31                              $ 9,789.6                    $ 9,123.3                    $ 8,436.1
===========================================================================================================================
Capital Expenditures

   Tires                                                $   494.5                    $   425.4                    $   356.5
   General products                                         116.4                         90.2                         67.7
   Oil transportation                                         4.7                          7.4                          8.1
- ---------------------------------------------------------------------------------------------------------------------------
     For the year                                       $   615.6                    $   523.0                    $   432.3
===========================================================================================================================
Depreciation

   Tires                                                $   329.6                    $   309.4                    $   305.0
   General products                                          59.1                         55.1                         47.5
   Oil transportation                                        46.2                         45.8                         40.4
- ---------------------------------------------------------------------------------------------------------------------------
     For the year                                       $   434.9                    $   410.3                    $   392.9
===========================================================================================================================
</TABLE>
                                      47

<PAGE>   50


              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                         Notes to Financial Statements
                                  (Continued)


<TABLE>
<CAPTION>
Geographic Segments

(In millions)                                  1995         1994           1993                                            
- --------------------------------------------------------------------------------
<S>                                            <C>          <C>          <C>
Sales to Unaffiliated Customers

   United States                            $ 7,249.6    $ 7,130.5     $ 6,777.4
   Europe                                     2,853.7      2,279.8       2,233.3
   Latin America                              1,542.9      1,512.5       1,403.5
   Asia                                         833.2        711.6         644.9
   Canada                                       686.5        653.8         584.3
- --------------------------------------------------------------------------------
 Net Sales                                  $13,165.9    $12,288.2     $11,643.4
================================================================================        
Inter-Geographic Sales

   United States                            $   408.4    $   373.9     $   296.9
   Europe                                        90.1         92.5          78.4
   Latin America                                172.5        159.2         107.7
   Asia                                         815.9        490.7         346.6
   Canada                                       297.3        269.1         233.6
- --------------------------------------------------------------------------------
     Total                                  $ 1,784.2    $ 1,385.4     $ 1,063.2
================================================================================
Revenue

   United States                            $ 7,658.0    $ 7,504.4     $ 7,074.3
   Europe                                     2,943.8      2,372.3       2,311.7
   Latin America                              1,715.4      1,671.7       1,511.2
   Asia                                       1,649.1      1,202.3         991.5
   Canada                                       983.8        922.9         817.9
   Adjustments and eliminations              (1,784.2)    (1,385.4)     (1,063.2)  
- --------------------------------------------------------------------------------
     Total                                  $13,165.9    $12,288.2     $11,643.4
================================================================================
Operating Income

   United States                            $   543.9    $   591.5     $   590.1
   Europe                                       317.2        212.0         221.5
   Latin America                                238.8        278.2         271.1
   Asia                                          90.1         81.3          70.0
   Canada                                        31.1         30.3          12.0
- --------------------------------------------------------------------------------
     Total                                  $ 1,221.1    $ 1,193.3     $ 1,164.7
================================================================================
Assets

   United States                            $ 4,703.6    $ 4,478.4     $ 4,314.8
   Europe                                     1,719.9      1,452.5       1,335.0
   Latin America                                683.0        637.6         647.9
   Asia                                         576.9        490.3         356.4
   Canada                                       515.4        466.9         453.9
- --------------------------------------------------------------------------------
     Total identifiable assets                8,198.8      7,525.7       7,108.0
================================================================================
   Corporate assets                           1,407.0      1,464.2       1,220.9
   Investments in affiliates, at equity         183.8        133.4         107.2
- --------------------------------------------------------------------------------  
   Assets at December 31                    $ 9,789.6    $ 9,123.3     $ 8,436.1
================================================================================
</TABLE>
                                      48
<PAGE>   51
              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                         Notes to Financial Statements
                                  (Continued)


NOTE 17. COMMITMENTS AND CONTINGENT LIABILITIES      

At December 31, 1995, the Company had binding commitments for investments in
land, buildings and equipment of $150.6 million and off-balance-sheet financial
guarantees written of $38.8 million.  

    At December 31, 1995, the Company  had recorded contingent liabilities
aggregating $91.4 million for anticipated costs, including legal and consulting
fees, site studies, the design and implementation of remediation plans,
post-remediation monitoring and related activities, related to various
environmental matters, primarily the remediation of numerous waste disposal
sites and certain properties sold by the Company. The Company had recorded
$116.4 million for such costs at December 31, 1994. There were no charges
recorded in 1995 for such costs, compared to $22.8 million and $29.7 million in
1994 and 1993, respectively. The amount of the Company's ultimate liability in
respect of these matters may be affected by several uncertainties, primarily
the ultimate cost of required remediation and the extent to which other
responsible parties contribute, and is expected to be paid over several years.
Refer to Note 1, Accounting Policies, Environmental Cleanup Matters for
additional information. At December 31, 1995, the Company had recorded
contingent liabilities aggregating $191.4 million for potential product
liability and other tort claims, including related legal fees expected to be
incurred, presently asserted against the Company. The Company had recorded
$183.1 million for such matters at December 31, 1994. Charges for such
potential liabilities were $29.5 million, $30.0 million and $31.9 million in
1995, 1994 and 1993, respectively.  The amount recorded was determined on the
basis of an assessment of potential liability using an analysis of pending
claims, historical experience and current trends. The Company has concluded
that in respect of any of the above described contingent liabilities, it is not
reasonably possible that it would incur a loss exceeding the amount already
recognized with respect thereto which would materially affect the Company's
financial condition, results of operations or liquidity.

   Various other legal actions, claims and governmental investigations and
proceedings covering a wide range of matters are pending against the Company
and its subsidiaries. Management, after reviewing available information
relating to such matters and consulting with the Company's General Counsel, has
determined with respect to each such matter either that it is not reasonably
possible that the Company has incurred liability in respect thereof or that any
liability ultimately incurred will not exceed the amount, if any, recorded at
December 31, 1995 in respect thereof which would be material relative to the
consolidated financial position, results of operations or liquidity of the
Company. However, in the event of an unanticipated adverse final determination
in respect of certain matters, the Company's consolidated net income for the
period in which such determination occurs could be materially affected.

NOTE 18. PREFERRED STOCK PURCHASE RIGHTS PLAN 

In 1986, the Company authorized 3,000,000 shares of Series A $10.00 Preferred
Stock ("Series A Preferred") issuable only upon the exercise of rights
("Rights") issued under the Preferred Stock Purchase Rights Plan adopted in
July 1986. Each share of Series A Preferred issued would be non-redeemable,
non-voting and entitled to cumulative quarterly dividends equal to the greater
of $10.00 or, subject to adjustment, 100 times the per share amount of
dividends declared on Goodyear common stock during the preceding quarter, and
would also be entitled to a liquidation preference.

   Under the Rights Plan, each shareholder of record on July 28, 1986 received
a dividend of one Right per share of Goodyear common stock. When exercisable,
each Right entitles the holder to buy one two-hundredth of a share of Series A
Preferred at an exercise price of $50. The Rights will be exercisable only
after 10 days following the earlier of a public announcement that a person or
group has acquired 20 percent or more of Goodyear common stock or the
commencement of a tender offer for 20 percent or more of Goodyear common stock
by a person or group. The Rights are non-voting and may be redeemed by the
Company at $.05 per Right under certain circumstances. If not redeemed or
exercised, the Rights will expire on July 28, 1996. If a person or group
accumulates 35 percent or more of Goodyear common stock, or a merger takes
place with an acquiring person or group and the Company is the surviving
corporation, or an acquiring person or group engages in certain self-dealing
transactions, each Right (except those held by such acquiring person or group)
will entitle the holder to purchase Goodyear common stock having a market value
then equal to two times the exercise price.  If the Company is acquired or a
sale or transfer of 50 percent or more of the Company's assets or earning power
is made, each Right (except those held by the acquiring person or group) will
entitle the holder to purchase common stock of the acquiring entity having a
market value then equal to two times the exercise price.
                                      49
<PAGE>   52
              THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES

                               Supplementary Data
                                  (Unaudited)

<TABLE>
<CAPTION>
Quarterly Data and Market Price Information

(In millions, except per share)

                                                                                  Quarter

                                          ---------------------------------------------------------------------------------
1995                                            First            Second            Third            Fourth             Year
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                      <C>               <C>              <C>              <C>              <C>
 Net Sales                                   $3,243.3          $3,350.8         $3,305.1          $3,266.7        $13,165.9
 Gross Profit                                   755.9             800.2            746.7             769.5          3,072.3

 Net Income                                  $  133.3          $  173.8         $  157.5          $  146.4        $   611.0
- ---------------------------------------------------------------------------------------------------------------------------
 Per Share of Common Stock:

   Net Income                                $     .88         $    1.15        $    1.03         $     .96       $     4.02
- --------------------------------------------------------------------------------------------------------------------------
 Average Shares Outstanding                     151.5             151.7            152.3             152.9            152.1

 Price Range of Common Stock:*

   High                                      $   38 3/4        $   43 3/8       $   45 1/8        $   47 1/2      $    47 1/2
   Low                                           33                36 5/8           38 1/8            37               33

 Dividends Paid                                    .20               .25              .25               .25              .95
============================================================================================================================
</TABLE>

<TABLE>
<CAPTION>
                                                                                 Quarter

                                             ------------------------------------------------------------------------------
1994                                            First            Second            Third            Fourth             Year
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                       <C>               <C>              <C>              <C>              <C>
 Net Sales                                   $2,909.6          $3,052.3         $3,115.8          $3,210.5        $12,288.2
 Gross Profit                                   714.2             791.9            753.4             757.3          3,016.8

 Net Income                                  $  116.0          $  163.2         $  151.3          $  136.5        $   567.0
- ---------------------------------------------------------------------------------------------------------------------------
 Per Share of Common Stock:

   Net Income                                $     .77         $    1.08        $    1.00         $     .90       $     3.75
===========================================================================================================================
 Average Shares Outstanding                     151.0             151.2            151.3             151.4            151.2

 Price Range of Common Stock:*

   High                                      $   49 1/4        $   42 1/2       $   37 1/4        $   36 1/2      $    49 1/4
   Low                                           39 1/4            35 3/4           31 5/8            31 3/4           31 5/8

 Dividends Paid                                    .15               .20              .20               .20              .75
===========================================================================================================================
<FN>
*New York Stock Exchange - Composite Transactions
</TABLE>                                                               
                                                                50


<PAGE>   53
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE. None.


                                   PART III.

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

      Information required by Item 401 of Regulation S-K in respect of
directors of Registrant is, pursuant to General Instruction G(3) to Form 10-K,
incorporated herein by specific reference to the text set forth under the
caption "Election of Directors" at pages 3 through 6, inclusive, of
Registrant's Proxy Statement, dated February 27, 1996, for its Annual Meeting
of Shareholders to be held on April 15, 1996 (the "Proxy Statement"). For
information regarding the executive officers of Registrant, reference is made
to Part I, Item 4(A), at pages 17 through 21, inclusive, of this Annual Report.

      Based solely on a review of copies of reports on Forms 3, 4 and 5
received by Registrant, or on written representations from certain directors
and officers that no updating Section 16(a) forms were required to be filed by
them, Registrant believes that no director or officer of Registrant filed a
late report or failed to file a required report under Section 16(a) of the
Exchange Act during or in respect of the year ended December 31, 1995, except
that Mr. E.  R. Culler, Jr., an Executive Vice President of Registrant, filed
an amendment to his Form 3, and to one Form 4, to correct an administrative
error in the initial reporting of his holdings of Registrant's Common Stock and
Mr. R. P. Adante, a Vice President of Registrant, amended Form 4 filings made
in 1991, 1992, 1993 and 1994 to report shares acquired during the period
through the reinvestment of dividends on Registrant's Common Stock pursuant to
the Goodyear Dividend Reinvestment and Stock Purchase Plan not previously
reported due to administrative error. To the knowledge of Registrant, no person
owned 10% or more of any class of Registrant's equity securities registered
under the Exchange Act.



ITEM 11. EXECUTIVE COMPENSATION.

      Information required by Item 402 of Regulation S-K in respect of
management of Registrant is, pursuant to General Instruction G(3) to Form 10-K,
incorporated herein by specific reference to the text set forth in the Proxy
Statement under the captions "Executive Officer Compensation", "Compensation
Committee Report on Executive Compensation" and "Performance Graph", at pages
11 through 24, inclusive, of the Proxy Statement.



ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

      Information required by Item 403 of Regulation S-K relating to the
ownership of Registrant's Common Stock by certain beneficial owners and
management is, pursuant to General Instruction G(3) to Form 10-K, incorporated
herein by specific reference to the text set forth in the Proxy Statement under
the caption "Beneficial Ownership of Common Stock" at pages 9 and 10 of the
Proxy Statement.



ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

      Information required by Item 404 of Regulation S-K relating to certain
transactions by and relationships of management is, pursuant to General
Instruction G(3) to Form 10-K, incorporated herein by specific reference to the
text set forth in the Proxy Statement under the caption "Executive Officer
Compensation" at pages 11 through 20, inclusive, of the Proxy Statement.



                                       51

<PAGE>   54
                                    PART IV.

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND
         REPORTS ON FORM 8-K.


A.  LIST OF DOCUMENTS FILED AS PART OF THIS REPORT:

     1.  FINANCIAL STATEMENTS: See Index on page 30 of this Annual Report.

     2.  FINANCIAL STATEMENT SCHEDULES: See Index To Financial Statement
         Schedules attached to this Annual Report at page FS-1. The Financial
         Statement Schedule at page FS-1 is by specific reference hereby
         incorporated into and made a part of this Annual Report.

     3.  EXHIBITS REQUIRED TO BE FILED BY ITEM 601 OF REGULATION S-K: See the
         Index of Exhibits at pages X-1 through X-8, inclusive, which is by
         specific reference hereby incorporated into and made a part of this
         Annual Report. The following exhibits, each listed in the Index of
         Exhibits, are or relate to compensation plans and arrangements of
         Registrant:

<TABLE>
<CAPTION>
         EXHIBIT                          DESCRIPTION                    FILED AS EXHIBIT 
<S>        <C>                                <C>                             <C>
           10(a)            1994 Performance Recognition Plan           E to Form 10-K for year
                                                                        ended December 31, 1993 

           10(b)            Form of Performance Equity Grant            F to Form 10-K for
                            Agreement for 1994 under 1989 Plan          year ended December 31, 1993

           10(c)            1995 Performance Recognition Plan           E to Form 10-K for year 
                                                                        ended December 31, 1994

           10(d)            Performance Recognition Plan                10.1 to this Annual Report 
                            adopted as of January 1, 1996               on Form 10-K

           10(e)            Form of Stock Option Grant Agreement        E to Form 8-K dated 
                            under 1989 Plan                             February 17, 1993

           10(f)            1982 Employees' Stock Option Plan           A-II to Form 10-K for 
                            (as amended)                                year ended December 31, 1985

           10(g)            Form of Stock Option Grant Agreement        G to Form 10-K for year 
                            under 1989 Plan in respect of options       ended December 31, 1993
                            granted January 4, 1994

           10(h)            1987 Employees' Stock Option Plan           B to Form 10-Q for 
                                                                        quarter ended March 31, 
                                                                        1987

           10(i)            1989 Goodyear Performance and Equity        A to Form 10-Q for 
                            Incentive Plan ("1989 Plan")                quarter ended March 31,
                                                                        1989

           10(j)            Goodyear Supplementary Pension Plan         A to Form 10-Q for 
                            (as amended)                                quarter ended March 31,
                                                                        1990

           10(k)            Form of Performance Equity Grant            F to Form 10-K for year 
                            Agreement for 1995 under 1989 Plan          ended December 31, 1994

           10(l)            Retirement Plan for Outside Directors       F to Form 8-K dated 
                            (as amended)                                March 20, 1987

           10(m)            Goodyear Employee Severance Plan            A-II to Form 10-K for 
                                                                        year ended December 31, 
                                                                        1988
</TABLE>
                                      52
<PAGE>   55
<TABLE>
<CAPTION>

         EXHIBIT                  DESCRIPTION                    FILED AS EXHIBIT 
<S>       <C>           <C>                                     <C>
           10(n)          Form of Performance Equity Grant        C to Form 8-K dated
                          Agreement for 1992 under 1989 Plan      February 17, 1993 
           
           10(o)          Form of Performance Equity Grant        D to Form 8-K dated 
                          Agreement for 1993 under 1989 Plan      February 17, 1993
                                                               
            10(p)         Forms of Stock Option Grant             G to Form 10-K for year  
                          Agreements under 1989 Plan in           ended December 31, 1994
                          respect of options and
                          SARs granted January 4, 1995  
                                  
           10(z)          Employment Agreement and related        C to Form 10-Q for
                          Stock Purchase Agreement, each          quarter ended June 30, 1991
                          dated August 6, between Registrant
                          and S. C. Gault    
                                                                      
                                                                    
           10(aa)         Amendment, dated December 3, 1991,      A to Form 8-K
                          to Stock Purchase Agreement, dated      dated December 18, 1991 
                          August 6, 1991, between Registrant 
                          and S. C. Gault

           10(bb)         Amendment, dated April 5, 1993, to      C to Form 8-K
                          Employment Agreement and to Stock       dated April 22, 1993
                          PurchaseAgreement, each dated
                          August 6, 1991, between Registrant                  
                          and S. C. Gault  
                      
           10(cc)         Deferred Compensation Plan for          B to Form 10-Q for
                          Executives                              quarter ended September 30, 1994
                      
           10(dd)         1994 Restricted Stock Award Plan        B to Form 10-Q for
                          for Non-employee Directors              quarter ended June 30, 1994  
                      
                                             
                                                       
           10(ee)         Amendment, dated May 3, 1994, to        A to Form 10-Q for
                          Employment Agreement and to             quarter ended June 30, 1994 
                          Stock Purchase Agreement, each dated           
                          August 6, 1991, between Registrant and
                          S. C. Gault
                      
           10(ff)         Form of Performance Equity Grant        10.2 to this Annual Report
                          Agreement for 1996 under 1989 Plan      on Form 10-K    
                                                                      
                      
           10(gg)         Forms of Stock Option Grant Agreements  10.3 to this Annual Report
                          under 1989 Plan in respect              on Form 10-K
                          of options and SARs
                          granted January 9, 1996
                      
          10(hh)          Amendment Agreement, dated as of         10.4 to this Annual Report
                          December 5, 1995, relating               on Form 10-K
                          to Stock Purchase Agreement dated 
                          August 6, 1991, between Registrant
                          and S. C. Gault
                      
           10(ii)         Outside Directors' Equity                10.5 to this Annual Report
                          Participation Plan                       on Form 10-K    
                                            
</TABLE>


B.  REPORTS ON FORM 8-K:

       No Current Report on Form 8-K was filed by Registrant with the
Securities and Exchange Commission during the quarter ended December 31, 1995.


                                       53
<PAGE>   56
                                   SIGNATURES

      PURSUANT TO THE REQUIREMENTS OF SECTION 13 OR 15(D) OF THE SECURITIES
EXCHANGE ACT OF 1934, THE REGISTRANT HAS DULY CAUSED THIS ANNUAL REPORT TO BE
SIGNED ON ITS BEHALF BY THE UNDERSIGNED, THEREUNTO DULY AUTHORIZED.

                                   THE GOODYEAR TIRE & RUBBER COMPANY
                                              (Registrant)

Date:  March 20, 1996              By /s/ SAMIR F. GIBARA          
                                      ---------------------------------------
                                      Samir F. Gibara, President and Chief
                                      Executive Officer


      PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934, THIS
ANNUAL REPORT HAS BEEN SIGNED BELOW BY THE FOLLOWING PERSONS ON BEHALF OF THE
REGISTRANT AND IN THE CAPACITIES AND ON THE DATES INDICATED.

Date:  March 20, 1996                /s/ SAMIR F. GIBARA           
                                     -----------------------------------------
                                     Samir F. Gibara, President and Chief
                                     Executive Officer and Director (Principal
                                     Executive Officer)


Date:  March 20, 1996                /s/ ROBERT W. TIEKEN          
                                     -----------------------------------------
                                     Robert W. Tieken, Executive Vice President
                                     (Principal Financial Officer)


Date:  March 20, 1996                /s/ GEORGE E. STRICKLER       
                                     -----------------------------------------
                                     George E. Strickler, Vice President and
                                     Comptroller (Principal Accounting Officer)


<TABLE>
<S>                     <C>                                   <C>
                        JOHN G. BREEN, Director
                        WILLIAM E. BUTLER, Director
                        THOMAS H. CRUIKSHANK, Director       By /s/ ROBERT W. TIEKEN 
                        STANLEY C. GAULT, Director              ----------------------------
Date:  March 20, 1996   WILLIAM J. HUDSON, JR., Director             Robert W. Tieken, 
                        GERTRUDE G. MICHELSON, Director         Signing as Attorney-in-Fact 
                        STEVEN A. MINTER, Director                 for the directors whose 
                        AGNAR PYTTE, Director                      names appear opposite.  
                        GEORGE H. SCHOFIELD, Director
                        WILLIAM C. TURNER, Director
</TABLE>

      A Power of Attorney, dated January 9, 1996, authorizing Robert W. Tieken
to sign this Annual Report on Form 10-K for the fiscal year ended December 31,
1995 on behalf of certain of the directors of the Registrant is filed as
Exhibit D to this Annual Report.


                                       54
<PAGE>   57
                    FINANCIAL STATEMENT SCHEDULES ITEMS 8
                          AND 14(a)(2) OF FORM 10-K
                               FOR CORPORATIONS
                          ANNUAL REPORT ON FORM 10-K
                     FOR THE YEAR ENDED DECEMBER 31, 1995
                              ------------------
                    INDEX TO FINANCIAL STATEMENT SCHEDULES

FINANCIAL STATEMENT SCHEDULES:
                                                    SCHEDULE NO.    PAGE NUMBER
                                                    ------------    -----------
Valuation and Qualifying Accounts..................          II         FS-1

        All other schedules are omitted because they are not applicable or the
required information is shown in the financial statements or notes thereto.

INDEX TO FINANCIAL STATEMENT SCHEDULES:

        Financial statement and schedules relating to 50 percent or less owned
companies, the investments in which are accounted for by the equity method,
have been omitted as permitted because, considered in the aggregate as a single
subsidiary, these companies would not constitute a significant subsidiary.


<TABLE>
<CAPTION>
====================================================================================================================================
                                          SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
                                                      YEAR ENDED DECEMBER 31,
====================================================================================================================================
(IN MILLIONS)                                                  1995
- -----------------------------------------------------------------------------------------------------------------------------------
                                                       Additions                             Translation              
                                       Balance at       charged         Deductions           adjustment        Balance  
                                       beginning       (credited)         from                 during         at end of 
Description                            of period       to income         reserves              period          period   
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                                     <C>             <C>             <C>                     <C>             <C>
Deducted from accounts and notes
  receivable:
  For doubtful accounts                 $ 54.0          $ 19.5          $ (17.5) (a)            $  .2           $ 56.2

Valuation allowance -- deferred
  tax assets                              68.9           (34.7)            (4.5)                   --             29.7

                                                               1994
- -----------------------------------------------------------------------------------------------------------------------------------
                                                               
Deducted from accounts and notes
  receivable:
  For doubtful accounts                 $ 50.6          $ 26.5          $ (23.3) (a)            $  .2           $ 54.0

Valuation allowance -- deferred
  tax assets                              96.4           (27.1)             (.4)                   --             68.9
                                                               1993
- -----------------------------------------------------------------------------------------------------------------------------------

Deducted from accounts and notes
  receivable:
  For doubtful accounts                 $ 55.8          $ 26.2          $ (25.8) (a)            $ (5.6)         $ 50.6
                                                                                                           
Valuation allowance -- deferred
  tax assets                             231.2           (25.6)          (109.2)                    --            96.4
- ----------                                                                                                  
<FN>
Note:(a) Accounts and notes receivable charged off.
</TABLE>


                                     FS-1
<PAGE>   58





                       THE GOODYEAR TIRE & RUBBER COMPANY
                           Annual Report on Form 10-K
                        For Year Ended December 31, 1995
                              INDEX OF EXHIBITS(1)
<TABLE>
<CAPTION>
 Exhibit
  Table                                                                                 
                                                                                        Exhibit
  Item                                                                                  Letter/
 No. (2)                          Description of Exhibit                                Number         Page
 -------                          ----------------------                                -------        ----
<S>                     <C>
  3                     ARTICLES OF INCORPORATION AND BY-LAWS

                        (a)   Certificate of Amended Articles of Incorporation 
                              of The Goodyear Tire & Rubber Company, dated
                              December 20, 1954, and Certificate of Amendment
                              to Amended Articles of Incorporation of The
                              Goodyear Tire & Rubber Company, dated  April 6,
                              1993 (two documents comprising  Registrant's
                              Articles of Incorporation as amended through
                              March 27, 1995) (incorporated by  reference,
                              filed with the Securities and Exchange Commission
                              as Exhibit 4.1(A) to Registrant's  Registration
                              Statement on Form S-8, File No. 33-65187).
                        
                        (b)   Code of Regulations of The Goodyear Tire &
                              Rubber Company, adopted November 22, 1955, and
                              amended April 5, 1965, April 7, 1980, April 6, 
                              1981 and April 13, 1987 (incorporated by 
                              reference, filed with the Securities and Exchange
                              Commission as Exhibit 4.1(B) to Registrant's 
                              Registration Statement on Form S-8, File No. 
                              33-65187).

4                       Instruments defining the rights of security holders, 
                        including indentures

                        (a)   Conformed copy of Rights Agreement, dated as of
                              July 2, 1986, between Registrant and Manufacturers
                              Hanover Trust Company, Rights Agent (filed with
                              the Securities and Exchange Commission as Exhibit
                              4(a) to Registrant's Current Report on Form 8-K,
                              dated July 2, 1986, and as Exhibit 2(a) to
                              Registrant's Registration Statement on Form 8-A,
                              dated July 3, 1986, File No. 1-1927), as amended 
                              by that certain Amendment to Rights Agreement 
                              dated as of April 6, 1993 between Registrant and 
                              First Chicago Trust Company of New York, the 
                              successor Rights Agent (incorporated by reference,
                              filed with the Securities and Exchange Commission
                              as Exhibit 4.3 to Registrant's Registration 
                              Statement on Form S- 8, File No. 33-65187).
                              
- ---------------       
<FN>
(1) See Part IV, Item 14, Part A.3.  
(2) Pursuant to Item 601 of Regulation S-K.
</TABLE>


                                      X-1
<PAGE>   59
<TABLE>
<CAPTION>
 Exhibit
  Table                                                                                 
                                                                                        Exhibit
  Item                                                                                  Letter/
 No. (2)                          Description of Exhibit                                Number         Page
 -------                          ----------------------                                -------        ----
<S>                  <C>
4                    (b)   Specimen nondenominational Certificate for
                           shares of the Common Stock, Without Par Value, of the
                           Registrant; one certificate, First Chicago Trust
                           Company of New York as transfer agent and registrar
                           (incorporated by reference, filed with the Securities
                           and Exchange Commission as Exhibit 4.2 to
                           Registrant's Registration Statement on Form S-8, File
                           No. 033-65187).
                           
                     (c)   Conformed Copy of Revolving Credit Facility
                           Agreement, dated as of July 15, 1994, among
                           Registrant, the Lenders named therein and Chemical
                           Bank, as Agent (incorporated by reference, filed with
                           the Securities and Exchange Commission as Exhibit A
                           to Registrant's Quarterly Report on Form 10-Q for the
                           quarter ended September 30, 1994, File No. 1-1927).
                           
                           Information concerning Goodyear's long-term debt is
                           set forth at Note 6, captioned "Financing
                           Arrangements and Financial Instruments", at the
                           sub-caption "B. Long Term Debt and Capital Leases",
                           in the Financial Statements set forth at Item 8 of
                           this Annual Report, beginning at page 38, and is
                           incorporated herein by specific reference. No other
                           instrument defining the rights of holders of
                           long-term debt relates to securities having an
                           aggregate principal amount in excess of 10% of the
                           consolidated assets of Registrant and its
                           subsidiaries. In accordance with paragraph (iii) to
                           Part 4 of Item 601 of Regulation S-K, the agreements
                           and instruments defining the rights of holders of
                           long term debt of Registrant in respect of which the
                           total amount of securities authorized thereunder does
                           not exceed 10% of the consolidated assets of
                           Registrant and its subsidiaries are not filed
                           herewith. The Registrant hereby agrees to furnish a
                           copy of any such agreement or instrument to the
                           Securities and Exchange Commission upon request.

- ---------------                                        
<FN>
(2) Pursuant to Item 601 of Regulation S-K.
</TABLE>

                                      X-2
<PAGE>   60

<TABLE>
<CAPTION>
 Exhibit
  Table
                                                                                         Exhibit
  Item                                                                                   Letter/
 No. (2)                          Description of Exhibit                                 Number          Page
- --------                          ----------------------                                 -------         ----
<S>                   <C>                                                                <C>            <C>
10                    MATERIAL CONTRACTS
                (a)   Performance Recognition Plan of Registrant
                      adopted effective January 1, 1994 for calendar year
                      1994 (incorporated by reference, filed   with the
                      Securities and Exchange Commission as Exhibit E to
                      Registrant's Annual Report on Form 10-K for the year
                      ended December 31, 1993, File No. 1-1927).
                
                (b)   Form of Performance Equity Grant Agreement in
                      respect of awards granted in 1994 under the 1989
                      Goodyear Performance and Equity Incentive Plan
                      (incorporated by reference, filed with the Securities
                      and Exchange Commission as Exhibit F to Registrant's
                      Annual Report on Form 10-K for the year ended
                      December 31, 1993, File No. 1-1927).
                
                (c)   Performance Recognition Plan of Registrant
                      adopted effective January 1, 1995 for calendar year
                      1995 (incorporated by reference, filed with the
                      Securities and Exchange Commission as Exhibit E to
                      Registrant's Annual Report on Form 10-K for the year
                      ended December 31, 1994, File No. 1-1927).

                (d)  Performance Recognition Plan of Registrant adopted effec-           10.1           X-10.1-1
                     tive January 1, 1996.

                (e)   Form of Stock Option Grant Agreement under the
                      1989 Goodyear Performance and Equity Incentive Plan
                      in respect of options granted in 1992 and 1993
                      (incorporated by reference, filed with the Securities
                      and Exchange Commission as Exhibit E to Registrant's
                      Current Report on Form 8-K dated February 17, 1993,
                      File No. 1-1927).
                
                (f)   1982 Employees' Stock Option Plan of
                      Registrant, as amended effective April 7, 1986
                      (incorporated by reference, filed with the Securities
                      and Exchange Commission as Exhibit A-II to
                      Registrant's Annual Report on Form 10-K for the year
                      ended December 31, 1985, File No. 1-1927).
                
                (g)   Form of Stock Option Grant Agreement under the
                      1989 Goodyear Performance and Equity Incentive Plan
                      in respect of options granted January 4, 1994
                      (incorporated by reference, filed with the Securities
                      and Exchange Commission as Exhibit G to Registrant's
                      Annual Report on Form 10-K for the year ended
                      December 31, 1993, File No. 1-1927).

- ---------------                                                 
<FN>
(2) Pursuant to Item 601 of Regulation S-K.
</TABLE>

                                     X-3
<PAGE>   61

<TABLE>
<CAPTION>
 Exhibit
  Table
                                                                                         Exhibit
  Item                                                                                   Letter/
 No. (2)                          Description of Exhibit                                 Number          Page
- --------                          ----------------------                                 -------         ----
<S>                   <C>                                                                 <C>            <C>
10                    (h)   1987 Employees' Stock Option Plan of
                            Registrant, as adopted by the Board of Directors of
                            Registrant on February 10, 1987, and approved by
                            Registrant's shareholders on April 13, 1987
                            (incorporated by reference, filed with the Securities
                            and Exchange Commission as Exhibit B to Registrant's
                            Quarterly Report on Form 10-Q for the quarter ended
                            March 31, 1987, File No. 1-1927).

                      (i)   1989 Goodyear Performance and Equity Incentive
                            Plan of Registrant, as adopted by the Board of
                            Directors of Registrant on December 6, 1988, and
                            approved by the shareholders of Registrant on April
                            10, 1989 (incorporated by reference, filed with the
                            Securities and Exchange Commission as Exhibit A to
                            Registrant's Quarterly Report on Form 10-Q for the
                            quarter ended March 31, 1989, File No. 1-1927).
                      
                      (j)   Goodyear Supplementary Pension Plan, as
                            amended May 1, 1990 (incorporated by reference, filed
                            with the Securities and Exchange Commission as
                            Exhibit A to Registrant's Quarterly Report on Form
                            10-Q for the quarter ended March 31, 1990, File No.
                            1-1927).
                      
                      (k)   Performance Equity Grant Agreement in respect
                            of awards granted in December of 1994 in
                            respect of 1995 under the 1989 Goodyear Performance
                            and Equity Incentive Plan (incorporated by reference,
                            filed with the Securities and Exchange Commission as
                            Exhibit F to Registrant's Annual Report on Form 10-K
                            for the year ended December 31, 1994, File No.
                            1-1927).
                      
                      (l)   The Goodyear Tire & Rubber Company Retirement
                            Plan for Outside Directors, adopted December 6, 1983,
                            as amended November 13, 1986 (incorporated by
                            reference, filed with the Securities and Exchange
                            Commission as Exhibit F to Registrant's Current
                            Report on Form 8-K, dated March 20, 1987, File No.
                            1-1927).
                      
                      (m)   Goodyear Employee Severance Plan, as adopted
                            by the Board of Directors of Registrant on February
                            14, 1989 (incorporated by reference, filed with the
                            Securities and Exchange Commission as Exhibit A-II to
                            Registrant's Annual Report on Form 10-K for the year
                            ended December 31, 1988, File No. 1-1927).
                      
                      (n)   Form of Performance Equity Grant Agreement in
                            respect of awards in 1992 under the 1989 Goodyear
                            Performance and Equity Incentive Plan (incorporated
                            by reference, filed with the Securities and Exchange
                            Commission as Exhibit C to Registrant's Current
                            Report on Form 8-K dated February 17, 1993, File No.
                            1-1927). 

- ---------------                     
<FN>
(2) Pursuant to Item 601 of Regulation S-K.
</TABLE>

                                      X-4
<PAGE>   62

<TABLE>
<CAPTION>
 Exhibit
  Table
                                                                                         Exhibit
  Item                                                                                   Letter/
 No. (2)                          Description of Exhibit                                 Number          Page
- --------                          ----------------------                                 -------         ----
<S>                   <C>                                                                 <C>            <C>
10                    (o)   Form of Performance Equity Grant Agreement in
                            respect of awards in 1993 under the 1989 Goodyear
                            Performance and Equity Incentive Plan    
                            (incorporated by reference, filed with the Securities
                            and Exchange Commission as Exhibit D to Registrant's
                            Current Report on Form 8-K dated February 17, 1993,
                            File No. 1-1927).
                            
                       (p)  Forms of Stock Option Grant Agreements in
                            respect ofoptions and SARs granted January 4, 1995
                            under the 1989 Goodyear Performance and Equity
                            Incentive Plan; Part I, Form of Agreement for
                            Incentive Stock Options, Part II, Form of Agreement
                            for Non-Qualified Stock Options, and Part III, Form
                            of Agreement for Non-Qualified Stock Options and
                            tandem Stock Appreciation Rights (incorporated by
                            reference, filed with the Securities and Exchange
                            Commission as Exhibit G to Registrant's Annual Report
                            on Form 10-K for the year ended December 31, 1994,
                            File No. 1- 1927).
                            
                       (q)  Conformed copy of Receivables Sale Agreement
                            [$200,000,000 Facility], dated as of December 12,
                            1989, among Registrant, Asset Securitization
                            Cooperative Corporation ("ASCC") and Canadian
                            Imperial Bank of Commerce ("CIBC") (incorporated by
                            reference, filed with the Securities and Exchange
                            Commission as Exhibit D to Registrant's Current
                            Report on Form 8-K, dated March 22, 1990, File No.
                            1-1927).
                            
                       (r)  Conformed copy of Receivables Sale Agreement
                            [$400,000,000 Facility], dated as of June 15, 1990,
                            among Registrant, ASCC and CIBC (incorporated by
                            reference, filed with the Securities and Exchange
                            Commission as Exhibit A to Registrant's Quarterly
                            Report on Form 10-Q for the quarter ended September
                            30, 1990, File No. 1-1927).
                            
                       (s)  Conformed copy of Amendment to Receivables
                            Sale Agreement [$200,000,000 Facility], dated as of
                            March 14, 1991, among Registrant, ASCC and CIBC,
                            amending the Receivables Sale Agreement [$200,000,000
                            Facility], dated as of December 12, 1989, among
                            Registrant, ASCC and CIBC (incorporated by reference,
                            filed with the Securities and Exchange Commission as
                            Exhibit A to Registrant's Quarterly Report on Form
                            10-Q for the quarter ended June 30, 1991, File No.
                            1-1927).
                            
                       (t)  Conformed copy of Amendment to Receivables
                            Sale Agreement [$400,000,000 Facility], dated as of
                            March 14, 1991, among Registrant, ASCC and CIBC,
                            amending the Receivables Sale Agreement [$400,000,000
                            Facility], dated as of June 15, 1990, among
                            Registrant, ASCC and CIBC (incorporated by reference,
                            filed with the Securities and Exchange Commission as
                            Exhibit B to Registrant's Quarterly Report on Form
                            10-Q for the quarter ended June 30, 1991, File No.
                            1-1927).

- ---------------                                   
<FN>
(2) Pursuant to Item 601 of Regulation S-K.
</TABLE>

                                      X-5
<PAGE>   63

<TABLE>
<CAPTION>
 Exhibit
  Table
                                                                                         Exhibit
  Item                                                                                   Letter/
 No. (2)                          Description of Exhibit                                 Number          Page
- --------                          ----------------------                                 -------         ----
<S>                   <C>                                                                 <C>            <C>
10                    (u)   Conformed copy of Second Amendment to
                            Receivables Sale Agreement [$400,000,000 Facility],
                            dated as of September 15, 1991, among Registrant,
                            ASCC and CIBC, amending the Receivables Sale
                            Agreement [$400,000,000 Facility], dated as of June
                            15, 1990, as amended by amendment dated as of March
                            14, 1991, among Registrant, ASCC and CIBC
                            (incorporated by reference, filed with the Securities
                            and Exchange Commission as Exhibit A to Registrant's
                            Quarterly Report on Form 10-Q for the Quarter ended
                            September 30, 1991, File No. 1-1927).
                            
                      (v)   Conformed copy of Second Amendment to
                            Receivables Sale Agreement [$200,000,000 Facility]
                            dated as of June 25, 1992, among Registrant, ASCC and
                            CIBC, amending the Receivables Sale Agreement
                            [$200,000,000 Facility], dated as of December 12,
                            1989, among Registrant, ASCC and CIBC (incorporated
                            by reference, filed with the Securities and Exchange
                            Commission as Exhibit B to Registrant's Quarterly
                            Report on Form 10-Q for the quarter ended September
                            30, 1992, File No. 1-1927).
                            
                      (w)   Conformed copy of Third Amendment to
                            Receivables Sale Agreement [$200,000,000 Facility]
                            dated as of July 23, 1992, among Registrant, ASCC and
                            CIBC, amending the Receivables Sale Agreement
                            [$200,000,000 Facility], dated as of December 12,
                            1989, among Registrant, ASCC and CIBC (incorporated
                            by reference, filed with the Securities and Exchange
                            Commission as Exhibit C to Registrant's Quarterly
                            Report on Form 10-Q for the quarter ended September
                            30, 1992, File No. 1-1927).
                            
                      (x)   Conformed copy of Third Amendment to
                            Receivables Sale Agreement [$400,000,000 Facility]
                            dated as of July 28, 1992, among Registrant, ASCC and
                            CIBC, amending the Receivables Sale Agreement
                            [$400,000,000 Facility], dated as of June 15, 1990,
                            among Registrant, ASCC and CIBC (incorporation by
                            reference, filed with the Securities and Exchange
                            Commission as Exhibit D to Registrant's Quarterly
                            Report on Form 10-Q for the quarter ended September
                            30, 1992, File No. 1-1927).
                            
                      (y)   Conformed copy of Fourth Amendment to
                            Receivables Sale Agreement [$400,000,000 Facility]
                            dated as of January 27, 1993, among Registrant, ASCC
                            and CIBC, amending the Receivables Sale Agreement
                            [$400,000,000 Facility], dated as of June 15, 1990,
                            among Registrant, ASCC and CIBC (incorporated by
                            reference, filed with the Securities and Exchange
                            Commission as Exhibit A to Registrant's Current
                            Report on Form 8-K dated February 17, 1993, File No.
                            1-1927).

- ---------------                           
<FN>
(2) Pursuant to Item 601 of Regulation S-K.
</TABLE>


                                      X-6
<PAGE>   64

<TABLE>
<CAPTION>
 Exhibit
  Table
                                                                                         Exhibit
  Item                                                                                   Letter/
 No. (2)                          Description of Exhibit                                 Number          Page
- --------                          ----------------------                                 -------         ----
<S>                   <C>                                                                 <C>            <C>
10                    (z)   Conformed Copy of Employment Agreement, dated
                            August 6, 1991, and related Stock Purchase Agreement,
                            dated August 6, 1991, each between Registrant and
                            Stanley C. Gault, the Chairman of the Board and Chief
                            Executive Officer of Registrant (incorporated by
                            reference, filed with the Securities and Exchange
                            Commission as Exhibit C to Registrant's Quarterly
                            Report on Form 10-Q for the quarter ended June 30,
                            1991, File No. 1-1927).
                            
                     (aa)   Conformed copy of Amendment Agreement,
                            dated December 3, 1991, between Registrant and
                            Stanley C. Gault, Chairman of the Board and Chief
                            Executive Officer of Registrant, amending that
                            certain Stock Purchase Agreement dated August 6, 1991
                            between Registrant and Stanley C. Gault (incorporated
                            by reference, filed with the Securities and Exchange
                            Commission as Exhibit A to Registrant's Current
                            Report on Form 8-K, dated December 18, 1991, File No.
                            1-1927).
                            
                     (bb)   Amendment, dated April 5, 1993, to
                            Employment Agreement and to Stock Purchase Agreement,
                            each dated August 6, 1991, between Registrant and S C
                            Gault (incorporated by reference, filed with the
                            Securities and Exchange Commission as Exhibit C to
                            Registrant's Current Report on Form 8-K dated April
                            22, 1993, File No. 1-1927).
                            
                     (cc)   The Goodyear Tire & Rubber Company
                            Deferred Compensation Plan for Executives, as adopted
                            effective October 4, 1994 (incorporated by reference,
                            filed with the Securities and Exchange Commission as
                            Exhibit B to Registrant's Quarterly Report on Form
                            10-Q for the quarter ended September 30, 1994, File
                            No. 1-1927).
                            
                     (dd)   1994 Restricted Stock Award Plan for
                            nonemployee Directors of Registrant, as adopted
                            effective June 1, 1994 (incorporated by reference,
                            filed with the Securities and Exchange Commission as
                            Exhibit B to Registrant's Quarterly Report on Form
                            10-Q for the quarter ended June 30, 1994, File No.
                            1-1927).
                            
                     (ee)   Amendment, dated May 3, 1994, to
                            Employment Agreement and to Stock Purchase Agreement,
                            each dated August 6, 1991, between Registrant and S.
                            C. Gault (incorporated by reference, filed with the
                            Securities and Exchange Commission as Exhibit A to
                            Registrant's Quarterly Report on Form 10-Q for the
                            quarter ended June 30, 1994, File No. 1-1927).

- ---------------                                                           
<FN>
(2) Pursuant to Item 601 of Regulation S-K.
</TABLE>

                                      X-7
<PAGE>   65
<TABLE>
<CAPTION>
 Exhibit
  Table
                                                                                         Exhibit
  Item                                                                                   Letter/
 No. (2)                          Description of Exhibit                                 Number       Page
- --------                          ----------------------                                 -------      ----
<S>                   <C>                                                                 <C>         <C>
10                    (ff)   Form of Performance Equity Grant Agreement for 1996          10.2        X-10.2-1
                             under the 1989 Goodyear Performance and Equity 
                             Incentive Plan

                      (gg)   Forms of Stock Option Grant Agreement granted January        10.3        X-10.3-1
                             9, 1996 under the 1989 Goodyear Performance and Equity 
                             Incentive Plan; Part I, Form of Agreement for Incentive 
                             Stock Options, Part II, Form of Agreement for Non-qualified 
                             Stock Options, and Part III, Form of Agreement for 
                             Non-qualified Stock Options and tandem Stock Appreciation 
                             Rights.

                      (hh)   Amendment Agreement, dated as of December 5, 1995,           10.4        X-10.4-1
                             relating to Stock Purchase Agreement dated August 6, 
                             1991, between Registrant and S C Gault.

                      (ii)   Outside Directors' Equity Participation Plan, adopted by     10.5        X-10.5-1
                             by the Board of Directors on February 2, 1996.

11                           STATEMENT RE COMPUTATION OF PER SHARE EARNINGS                A
                       (a)   Computation of Earnings Per Share                            (11)        X-11-1
                                                                                          
21                           SUBSIDIARIES                                                  B
                       (a)   List of subsidiaries of Registrant at March 15, 1996.        (21)        X-21-1
                                                                                          
23                           CONSENTS OF EXPERTS AND COUNSEL                               C
                       (a)   Consent of Price Waterhouse LLP, independent accoun-         (23)        X-23-1
                             tants, to incorporation by reference of their report set 
                             forth  on page 30 of this Annual Report in certain 
                             Registration Statements on Forms S-3 and S-8.

24                           POWER OF ATTORNEY                                             D
                       (a)   Power of Attorney, dated January 9, 1996, authorizing        (24)        X-24-1
                             Robert W. Tieken, C. Thomas Harvie, George E. Strickler, 
                             Richard W. Hauman, James Boyazis, or any one or more 
                             of them, to sign this Annual Report on behalf of certain 
                             directors of Registrant.

27                           FINANCIAL DATA SCHEDULE                                      (27)        X-27-1

99                           ADDITIONAL EXHIBITS
                       (a)   Registrant's definitive Proxy Statement dated February 
                             27, 1996 (portions incorporated by reference, filed with the 
                             Securities and Exchange Commission, File No. 1-1927).
- ---------------                       
<FN>
(2) Pursuant to Item 601 of Regulation S-K.
</TABLE>
                                     X-8

<PAGE>   1

                                  EXHIBIT 10.1


                          PERFORMANCE RECOGNITION PLAN
                                       of
                       THE GOODYEAR TIRE & RUBBER COMPANY


                           Effective January 1, 1996
                        (hereinafter called the "Plan")

I.      PURPOSE AND POLICY

        It is the declared policy of the Board of Directors of The Goodyear
Tire & Rubber Company ("Goodyear"), in order to provide incentive for extra
effort, that key personnel of the Company shall be compensated in addition to
their fixed compensation by participation in a performance recognition plan.
Such key personnel shall be selected, as hereinafter provided, from the elected
officers and other key employees of the Company.  

        The Plan is designed to reinforce participant effort and responsibility
towards achieving the total Company business objectives, the objectives of
specific business units and objectives established for individual participants.
Awards to participants provided under this Plan will vary to the extent these
goals and objectives are attained. The basic intent is to tie awards directly
to results that reflect Company growth and success achieved through customer
satisfaction, quality products and enhanced shareholder value.  

        The Plan shall be subject to discontinuance, or amendment by the Board
of Directors, at any time.  

II.     DEFINITIONS 

        For purposes of the Plan, the following terms shall have the following
meanings:


               A) Award.  Cash payments approved by the Committee and made
        pursuant to the objectives established pursuant to the Plan in respect
        of any Plan year.
        
               B) Company.  The Goodyear Tire & Rubber Company or any of its
        subsidiaries and affiliates.  
        
               C) Participant.  With respect to any Plan year, a salaried
        employee of the Company who has been selected by the Committee to
        receive an award under the Plan for such Plan year subject to the
        attainment of the established goals and objectives.  
        
               D) Plan Year.  Each period of one year beginning January 1 and
        ending December 31, commencing January 1, 1996.  

III.    THE COMMITTEE 

        The "Committee," hereinafter referred to, is the Compensation Committee
of the Board of Directors of Goodyear and shall from time to time be comprised
of all persons who then are members of the Board of Directors and who are not
participants in the Plan; and no member of the Committee shall be eligible for
participation in the Plan while he is serving on the Committee. Action by the
Committee pursuant to any provision of the Plan may be taken at any meeting
held upon not less than five days' notice of its time, place and purpose given
to each member, at which meeting a quorum of not less than four members is
present. If less than a majority of the whole Committee is present, such action
must be by the unanimous vote of those present, otherwise by a majority vote.
The minutes of such meeting (signed by its secretary) evidencing such action,
shall constitute authority for Goodyear to proceed in accordance therewith.


                                    X-10.1-1
<PAGE>   2
IV.     TARGET BONUS

        Each participant in a Plan year is granted a target bonus with respect
to such Plan year which is subject to adjustment between zero percent and 150
percent, depending upon the extent to which the business goal or goals
established for the participant for such Plan year are achieved.  

V.      SELECTION OF PARTICIPANTS

        A) With respect to each Plan year, after consultation with the Chief
Executive Officer of Goodyear (or, if he be unavailable, with the next ranking
officer of Goodyear who may be available), the Committee shall determine the
participants and establish their respective target bonuses for such Plan year.
The Committee shall also review and approve the goals established for the
participants for such Plan year. As to such determination, the Committee may
rely, to the extent it deems available, upon any information and
recommendations obtained from the officer so consulted. As soon as practicable
after the selection of participants for a Plan year, Goodyear shall notify them
of their participation and target bonuses for such Plan year. Participants are
not eligible for any other annual Company bonus or incentive plan during such
Plan year.  

        B) A list, certified by the Committee (or by the officers as to action
pursuant to subparagraph A above), shall evidence the determination of those
persons who are participants in the Plan for such Plan year and their
respective target bonuses and goals therein.  

        C) With respect to employees who are not officers of Goodyear, the
Chairman of the Board of Goodyear may add such employees as participants in the
Plan during a Plan year and report such additional participants to the
Committee from time to time.  

VI.     PAYMENT 

        The Committee, at its sole discretion, shall determine if a payment
shall be made to participants in respect of any Plan year notwithstanding the
fact that the established goals and objectives may have been achieved. If the
Committee determines that there will be a payment in respect of a Plan year,
payment of awards due participants with respect to the Plan will be made after
the close of such Plan year once the achievement of the performance goals have
been determined. All awards are contingent upon the achievement of the stated
performance goals for the Plan year and a determination by the Committee that a
payment shall be distributed to participants in respect of such Plan year. All
awards shall be in cash. There shall be deducted from each award under the Plan
the amount of any tax required by governmental authority to be withheld and
paid over by the Company to such government for the account of a participant
entitled to an award.

VII.    CHANGE IN PARTICIPANT'S STATUS 

        A) Any participant who is not an employee of the Company on December 31
of a Plan year forfeits his or her participation for such Plan year unless
employment termination was due to the employee's death or retirement (other
than pursuant to a deferred vested pension) under the Retirement Plan for
Salaried Employees (or a comparable plan of a Goodyear subsidiary or
affiliate).  

        B) Any participant whose employment terminates during a Plan year due to
retirement shall be entitled only to a pro rata portion of the target bonus for
such Plan year, subject to the adjustment as provided for in Section IV hereof.
Such pro rata bonus is calculated by multiplying the percentage of days
actually worked of the year (ie, number of days worked divided by 365) by the
target bonus. Notwithstanding the above, a participant who, after retirement,
enters into a relationship either as an employee, consultant, agent or in any
manner whatsoever with an entity that sells products in competition with
products sold by Goodyear and its subsidiaries, forfeits the right to receive a
distribution under this Plan in respect of such Plan year. In the event such
participant enters into such a relationship with a competitor within six months
from a distribution under this Plan during such Plan year, the participant
agrees to refund to The Goodyear Tire & Rubber Company any such distribution
the participant had received.

                                    X-10.1-2
<PAGE>   3

        C) Any participant whose employment status changes during a Plan year
due to layoff, leave of absence or disability shall be entitled only to a pro
rata portion of the target bonus, subject to the adjustment as provided for in
Section IV hereof. Such pro rata bonus is calculated by multiplying the
percentage of days actually worked during the Plan year (ie, number of days
worked divided by 365) by the target bonus for such Plan year.  

        D) A participant whose employment terminates during a Plan year due to
death shall be entitled only to a pro rata portion of a target bonus for such
Plan year and the target bonus shall not be adjusted under Section IV hereof.
Such pro rata bonus is based on days actually worked during such Plan year and
calculated in the same manner as if the participant had retired and
distribution of the bonus shall be made to the participating employee's
executors, administrators, or such other person or persons as shall, by
specific bequest under the last will and testament of the participating
employee, be entitled thereto.

VIII.   MISCELLANEOUS CONDITIONS 

        The Plan and all participation therein shall be subject to the
following conditions:  

        A) For all purposes of the Plan, termination of a participant's
employment shall be deemed to have occurred whenever he or she is no longer
employed by the Company.  

        B) Nothing in the Plan shall obligate the Company with respect to
tenure of office or duration of employment of any participant or to provide for
or continue participation in the Plan by any participant in the Plan for any
Plan year in respect of any subsequent Plan year.  

        C) All right, title and interest in the Plan shall be personal to the
participant and not subject to voluntary or involuntary alienation,
hypothecation, assignment or transfer, except that participation is subject to
forfeiture as provided in Section VII hereof.  

        D) The Committee shall have power finally to interpret any of the
provisions of the Plan and to lay down any regulations not inconsistent
herewith for its administration.
 
        E) Nothing in the Plan shall prevent or interfere with any
recapitalization or reorganization of Goodyear or its merger or consolidation
with any corporation. In any such case, the recapitalized, reorganized, merged,
or consolidated company shall assume the obligations of Goodyear under the Plan
or such modification hereof as, in the judgment of the Board of Directors,
shall be necessary to adapt it to the changed situation and shall provide
substantially equivalent benefits to the participants.  

        F) Goodyear may terminate, suspend, amend, modify or otherwise act in
respect of the Plan at any time and from time to time.

                                    X-10.1-3

<PAGE>   1
                                  EXHIBIT 10.2


                       THE GOODYEAR TIRE & RUBBER COMPANY
                                GRANT AGREEMENT
                            PERFORMANCE EQUITY GRANT

TOM TIRE
000-00-0000
Corporate Officer
3 Eagle Drive
Akron, OH 12345

Dear Tom:

The Directors of The Goodyear Tire & Rubber Company (the "Company") desire to
encourage and facilitate ownership of the Company's Common Stock by key
employees and to provide for additional compensation based on the appreciation
of the Company's Common Stock, thereby providing incentive to promote the
continued growth and success of the Company's business. Accordingly, the 1989
Goodyear Performance and Equity Incentive Plan was adopted effective April 10,
1989 (the "Plan"). A copy of the Plan is attached.  

At the meeting of the Compensation Committee of the Board of Directors, you
were awarded a Performance Equity Grant (each Unit equivalent in value to one
share of Common Stock of the Company) as follows:


            Date of Grant                       1-9-96
            Number of Equity Units Granted      ------ 
            Performance Period                  1-1-96 through 12-31-98

The number of Performance Equity Grant Units specified above (the "Units")
which you will earn at the end of the three-year Performance Period specified
above (the "Performance Period") will be determined by and contingent upon the
extent to which Performance Goals are achieved. The number of Units actually
earned may be adjusted between 0 and 150% of the number of Units stated above,
depending on the level of achievement of Performance Goals. Performance Units
earned will be paid in cash and shares of the Common Stock of the Company at
the rate of 50 percent in cash and 50 percent in shares for each unit earned in
February, 1999 (unless you elect to defer payment). The Performance Goals and
earn out criteria for the Performance Period for your Performance Equity Grant
are described at Annex A.


- --------------------------------------
For The Goodyear Tire & Rubber Company
          January 9, 1996


Receipt of this Grant Agreement acknowledged:

                                                 Date:
- ---------------------------------------------         ------------------------
                  Grantee


                                    X-10.2-1
<PAGE>   2
Grant Agreement (Cont'd)

The Performance Equity Grant for the number of Units specified on the preceding
page is granted to you under, and governed by the terms and conditions of, the
Plan and this Grant Agreement. Your execution and return of the enclosed copy
of this Grant Agreement acknowledging receipt of the Units granted herewith
constitutes your agreement to, and acceptance of, all terms and conditions of
the Plan and this Grant Agreement.  You also agree that you have read and
understand the provisions of the Plan, this Grant Agreement and Annex A.  

Units earned will be determined at the end of the three-year Performance Period
and will be paid in cash and shares of Common Stock of the Company. Shares of
the Common Stock of the Company and cash earned in respect of the Units,
whether received immediately or deferred in whole or in part, will be subject
to withholding taxes as appropriate.  

Any cash payment and certificates for shares of Common Stock of the Company
earned will be deliverable to you or your agent, duly accredited to the
satisfaction of the Company, at the principal office of the Company in Akron,
Ohio, or at such other place acceptable to the Company as may be designated by
you.  

All rights conferred upon you under the provisions of this Grant Agreement are
personal to you and, except under the provisions of paragraph 14 of the Plan,
no assignee, transferee or other successor in interest shall acquire any rights
or interests whatsoever under this Grant Agreement, which is made exclusively
for the benefit of you and the Company.

As further consideration for the Units granted to you hereunder, you must
remain in the continuous employ of the Company or one or more of its
subsidiaries until December 31, 1997, the end of the Performance Period. Any
Units earned will be prorated in the event of your death, Retirement (as
defined in the Plan) or Disability (as defined in the Plan) or layoff prior to
completion of the Performance Period. Any proration is based on the last date
the participant worked. Nothing contained herein shall restrict the right of
the Company or any of its subsidiaries to terminate your employment at any
time, with or without cause.  

If you are entitled to a proration of units earned due to your retirement,
disability or layoff prior to completion of the performance period, you will
forfeit the right to receive any distribution or payment under this Grant if
you enter into a relationship either as an employee, consultant, agent or in
any manner whatsoever with an entity that sells products in competition with
products sold by Goodyear and its subsidiaries. In the event you enter into
such a relationship with a competitor within six months of a distribution or
payment under this Grant, you agree to refund to Goodyear any such distribution
or payment you received.  

Any notice to you under this Grant Agreement shall be sufficient if in writing
and if delivered to you or mailed by registered mail directed to you at the
address on record in the Executive Compensation Department. Any notice to the
Company under this Grant Agreement shall be sufficient if in writing and if
Grant delivered to the Chairman of the Board of the Company or mailed by
registered mail directed to the Company for the attention of said officer at
1144 East Market Street, Akron, Ohio 44316-0001. Either you or the Company may,
by written notice, change the address.


                                    X-10.2-2
<PAGE>   3
                                    ANNEX A
PERFORMANCE GOALS

Performance Goals are based on the aggregate earnings per share of Goodyear
Common Stock for the period January 1, 1996 through December 31, 1998.  

MINIMUM PERFORMANCE GOAL FOR PAYMENT 

In order for there to be a distribution under this Grant, the aggregate 
earnings per share shall be at least $12.25 for the three-year period beginning
January 1, 1996.  

PERFORMANCE UNIT DISTRIBUTION SCHEDULE 

Unit distributions are payable 50 percent in shares of the Company's
Common Stock and 50 percent in cash.

           Aggregate Earnings                % of
                Per Share              Unit Distribution
           1/1/96 -- 12/31/98           Based on Grant            
           --------------------        ------------------
                $14.25                       150%
                 14.00                       140 
                 13.75                       130 
                 13.50                       120 
                 13.25                       110 
                 13.00                       100 
                 12.75                        90  
                 12.50                        85  
                 12.25                        80  
                <12.25                         0   

                   
                                    X-10.2-3

<PAGE>   1



                                  EXHIBIT 10.3


                                    (PART I)
                       THE GOODYEAR TIRE & RUBBER COMPANY
                             INCENTIVE STOCK OPTION
                                GRANT AGREEMENT
TOM B TIRE
111-11-1111
Key Employee
1 Eagle Drive
Akron, OH 12345

Dear Tom:

The Directors of The Goodyear Tire & Rubber Company (the "Company") desire to
encourage and facilitate ownership of the Company's Common Stock by key
employees and to provide for additional compensation based on appreciation of
the Company's Common Stock, thereby providing incentive to promote continued
growth and success of the Company's business. Accordingly, the Goodyear 1989
Performance and Equity Incentive Plan (the "Plan") was adopted effective April
10, 1989. A copy of the Plan is attached.  You have been granted Incentive
Stock Options for the purchase of Common Stock as follows: 

     Incentive Stock Option Grant                       950000
     Stock Option Plan                               1989 Plan
     Date of Grant                                   01/09//96
     Option Price per Share                             $00.00
     Total Number of Shares Granted                        -0-

Your option shares become exercisable as follows:
____on January 4, 1997  25%                 ____on January 4, 1999  75% 
____on January 4, 1998  50%                 ____on January 4, 2000  100%


- ----------------------------------
The Goodyear Tire & Rubber Company
        January 9, 1996

- ----------------------------------        -------------
        Optionee                              Date


                                    X-10.3-1
<PAGE>   2
ISO Grant Agreement (Cont'd)                           January 9, 1996

1.  These Incentive Stock Options for the number of shares of Common Stock of
the Company indicated on the preceding page (the "Options") are granted to you
under and are governed by the terms and conditions of the Plan and this Grant
Agreement. Your execution and return of the enclosed copy of page one of this
Grant Agreement acknowledging receipt of the Options granted herewith
constitutes your agreement to and acceptance of all terms and conditions of the
Plan and this Grant Agreement. You also agree that you have read and understand
this Grant Agreement.  

2.  You may exercise the Options granted pursuant to this Grant Agreement
through (1) a cash payment in the amount of the full option exercise price of
the shares being purchased (the "cash exercise"), (2) a payment in full shares
of the Common Stock of the Company having a market value on the date of exercise
equal to the full option exercise price of the shares being purchased (the
"share swap exercise"), or (3) a combination of the cash exercise and share swap
exercise methods. Any exercise of these Options shall be by written notice to
the Company stating the number of shares to be purchased and the exercise
method, accompanied with the payment, or proper proof of ownership if the share
swap exercise method is used. You shall be required to meet the tax withholding
obligations arising from any exercise of these Options in accordance with any
procedures and rules adopted by the Compensation Committee of the Board (the
"Committee").  

3.  Certificates for shares purchased will be deliverable to you or your agent,
duly accredited to the satisfaction of the Company, at the principal office of
the Company in Akron, Ohio, or at such other place acceptable to the Company as
may be designated by you.  

4.  As further consideration for the Options granted to you hereunder, you must
remain in the continuous employ of the Company or one or more of its
subsidiaries for a period up to the date or dates the Options become exercisable
as set forth on page one of this Grant Agreement before you will be entitled to
exercise the Options granted. The Options you have been granted shall not in any
event be exercisable after your termination of employment except for Retirement,
death, or Disability.  

5.  In the event of your Retirement, death or Disability (as defined in the
Plan) during the exercise period on any date which is more than six (6) months
after the Date of Grant specified on the first page of the Grant Agreement, the
Options shall become immediately exercisable. In the event of your Retirement,
the Options shall remain exercisable for the first three months following the
date of your Retirement as Incentive Stock Options and an additional 6 years and
9 months as Non-Qualified Stock Options. In the event of your death, the Options
may be exercised up to one year after death as described in paragraph 6 below.
In the event of your Disability, the Options shall be exercisable by you during
the then remaining portion of the aforesaid exercise period.  

6.  The Options terminate automatically and shall not be exercisable by you from
and after the date on which you cease to be an employee of the Company or one of
its subsidiaries for any reason other than your death, Retirement or Disability.
In the event of your death during the exercise period, the Options may be
exercised up to one year after date of death by the person or persons to whom
your rights in the Options passed by your will or according to the laws of
descent and distribution. Nothing contained herein shall restrict the right of
the Company or any of its subsidiaries to terminate your employment at any time,
with or without cause.  

7.  The Incentive Stock Options you have been granted shall not in any event be
exercisable after the expiration of ten years from the Date of Grant, specified
on the first page of this Grant Agreement, and to the extent not exercised shall
terminate at the end of such ten-year period.  

8.  In the event you Retire or otherwise terminate your employment with the
Company or a subsidiary and within 18 months after such termination date you
accept employment with a competitor of the Company or a subsidiary, you may
forfeit the benefits of the option grantedhereunder. If such a competitive
situation occurs, the Committee, in its sole discretion, may require you to
return to the Company the economic value of the stock option which you have


                                    X-10.3-2
<PAGE>   3


ISO Grant Agreement (Cont'd)                           January 9, 1996

realized or obtained by your exercise of the option granted hereunder at any
time during the period beginning on that date which is six months prior to the
date of your termination of employment with the Company. Additionally, if you
have retired from the Company, all stock options which are granted to you
hereunder and which you have not exercised prior to your competitive engagement
shall be automatically cancelled.  

9.  Each Option granted is not transferable by you otherwise than by will or the
laws of descent and distribution, and is exercisable during your lifetime only
by you.  

10.  All rights conferred upon you under the provisions of this Grant Agreement
are personal and, except under the provisions of paragraph 14 of the Plan, no
assignee, transferee or other successor in interest shall acquire any rights or
interests whatsoever under this Grant Agreement, which is made exclusively for
the benefit of you and the Company.  

11.  Any notice to you under this agreement shall be sufficient if in writing
and if delivered to you or mailed to you at the address on record in the
Executive Compensation Department. Any notice to the Company under this
agreement shall be sufficient if in writing and if delivered to the Chairman of
the Board of the Company or mailed by registered mail directed to the Company
for the attention of said officer at 1144 East Market Street, Akron, Ohio
44316-0001. Either you or the Company may, by written notice, change the
address. This agreement shall be construed and shall take effect in accordance
with the laws of the State of Ohio.  

12.  Each Option may be exercised only at the times and to the extent, and is
subject to all of the terms and conditions, set forth in this Grant Agreement,
and in the Plan, including any rule or regulation adopted by the Committee.


                                    X-10.3-3
<PAGE>   4
                                  EXHIBIT 10.3
                                   (PART II)
                       THE GOODYEAR TIRE & RUBBER COMPANY
                           NON-QUALIFIED STOCK OPTION
                             AND GRANT AGREEMENT
TOM B TIRE
111-11-1111
Key Employee
1 Eagle Drive
Akron, OH 12345

The Directors of The Goodyear Tire & Rubber Company (the "Company") desire to
encourage and facilitate ownership of the Company's Common Stock by key
employees and to provide for additional compensation based on appreciation of
the Company's Common Stock, thereby providing incentive to promote continued
growth and success of the Company's business. Accordingly, the 1989 Goodyear
Performance and Equity Incentive Plan (the "Plan") was adopted effective April
10, 1989. A copy of the Plan is attached.  You have been granted Non-Qualified
Stock Options for the purchase of Common Stock as follows: 

           Stock Option Plan                       1989 Plan
           Non-Qualified Stock Option Grant           960000 
           Date of Grant                            01/09/96
           Option Price                               $00.00
           Total Number of Shares Granted                -0-

Your option shares become exercisable as follows:
____on January 9, 1997  25%                 ____on January 9, 1999   75% 
____on January 9, 1998  50%                 ____on January 9, 2000   100%


- ----------------------------------
The Goodyear Tire & Rubber Company
     January 9, 1996


- ----------------------------------        ---------
       Optionee                              Date


                                    X-10.3-4
<PAGE>   5

ISO Grant Agreement (Cont'd)                           January 9, 1996

1.  These Non-Qualified Stock Options for the number of shares of Common Stock
of the Company indicated on the preceding page (the "Options") are granted to
you under and are governed by the terms and conditions of the Plan and this
Grant Agreement. Your execution and return of the enclosed copy of page one of
this Grant Agreement acknowledging receipt of the Options granted herewith
constitutes your agreement to and acceptance of all terms and conditions of the
Plan and this Grant Agreement. You also agree that you have read and understand
this Grant Agreement.  

2.  You may exercise the Options granted pursuant to this Grant Agreement
through (1) a cash payment in the amount of the full option exercise price of
the shares being purchased (the "cash exercise"), (2) a payment in full shares
of the Common Stock of the Company having a market value on the date of exercise
equal to the full option exercise price of the shares being purchased (the
"share swap exercise"), or (3) a combination of the cash exercise and share swap
exercise methods. Any exercise of these Options shall be by written notice to
the Company stating the number of shares to be purchased and the exercise
method, accompanied with the payment, or proper proof of ownership if the share
swap exercise method is used. You shall be required to meet the tax withholding
obligations arising from any exercise of these Options in accordance with any
procedures and rules adopted by the Compensation Committee of the Board (the
"Committee").  

3.  Certificates for shares purchased will be deliverable to you or your agent,
duly accredited to the satisfaction of the Company, at the principal office of
the Company in Akron, Ohio, or at such other place acceptable to the Company as
may be designated by you.  

4.  As further consideration for the Options granted to you hereunder, you must
remain in the continuous employ of the Company or one or more of its
subsidiaries for a period up to the date or dates the Options become exercisable
as set forth on page one of this Grant Agreement before you will be entitled to
exercise the Options granted. The Options you have been granted shall not in any
event be exercisable after your termination of employment except for Retirement,
death, or Disability.  

5.  In the event of your Retirement, death or Disability (as defined in the
Plan) during the exercise period on any date which is more than six (6) months
after the Date of Grant specified on the first page of the Grant Agreement, the
Options shall become immediately exercisable. In the event of your Retirement,
the Options shall remain exercisable for seven full years following the date of
your Retirement. In the event of your death, the Options may be exercised up to
one year after death as described in paragraph 6 below. In the event of your
Disability, the Options shall be exercisable by you during the then remaining
portion of the aforesaid exercise period.  

6.  The Options terminate automatically and shall not be exercisable by you from
and after the date on which you cease to be an employee of the Company or one of
its subsidiaries for any reason other than your death, Retirement or Disability.
In the event of your death during the exercise period, the Options may be
exercised up to one year after date of death by the person or persons to whom
your rights in the Options passed by your will or according to the laws of
descent and distribution. Nothing contained herein shall restrict the right of
the Company or any of its subsidiaries to terminate your employment at any time,
with or without cause.

7.  The Non-Qualified Stock Options you have been granted shall not in any event
be exercisable after the expiration of ten years from the Date of Grant,
specified on the first page of this Grant Agreement, and to the extent not
exercised shall terminate at the end of such ten-year period.  8.In the event
you Retire or otherwise terminate your employment with the Company or a
subsidiary and within 18 months after such termination date you accept
employment with a competitor of the Company or a subsidiary, you may forfeit the
benefits of the option granted hereunder. If such a competitive situation
occurs, the Committee, in its sole discretion, may require you to return to the
Company the economic value of the stock option which you have


                                    X-10.3-5
<PAGE>   6
ISO Grant Agreement (Cont'd)                           January 9, 1996

realized or obtained by your exercise of the option granted hereunder at any
time during the period beginning on that date which is six months prior to the
date of your termination of employment with the Company. Additionally, if you
have retired from the Company, all stock options which are granted to you
hereunder and which you have not exercised prior to your competitive engagement
shall be automatically cancelled.  

9.  Each Option granted is not transferable by you otherwise than by will or the
laws of descent and distribution, and is exercisable during your lifetime only
by you.  

10. All rights conferred upon you under the provisions of this Grant Agreement
are personal and, except under the provisions of paragraph 14 of the Plan, no
assignee, transferee or other successor in interest shall acquire any rights or
interests whatsoever under this Grant Agreement, which is made exclusively for
the benefit of you and the Company.  

11. Any notice to you under this agreement shall be sufficient if in writing and
if delivered to you or mailed to you at the address on record in the Executive
Compensation Department. Any notice to the Company under this agreement shall be
sufficient if in writing and if delivered to the Chairman of the Board of the
Company or mailed by registered mail directed to the Company for the attention
of said officer at 1144 East Market Street, Akron, Ohio 44316-0001. Either you
or the Company may, by written notice, change the address. This agreement shall
be construed and shall take effect in accordance with the laws of the State of
Ohio.  

12. Each Option may be exercised only at the times and to the extent, and is
subject to all of the terms and conditions, set forth in this Grant Agreement,
and in the Plan, including any rule or regulation adopted by the Committee.


                                    X-10.3-6
<PAGE>   7

                                  EXHIBIT 10.3
                                  (PART III)
                      THE GOODYEAR TIRE & RUBBER COMPANY
         NON-QUALIFIED STOCK OPTION/TANDEM STOCK APPRECIATION RIGHTS
                               GRANT AGREEMENT
TOM TIRE
000-00-0000
Key Employee
1 Eagle Drive
Akron, OH 12345

The Directors of The Goodyear Tire & Rubber Company (the "Company") desire to
encourage and facilitate ownership of the Company's Common Stock by key
employees and to provide for additional compensation based on appreciation of
the Company's Common Stock, thereby providing incentive to promote continued
growth and success of the Company's business. Accordingly, the 1989 Goodyear
Performance and Equity Incentive Plan (the "Plan") was adopted effective April
10, 1989. A copy of the Plan is attached.  You have been granted Non-Qualified
Stock Options for the purchase of Goodyear Common Stock and tandem Stock
Appreciation Rights as follows: 

           Stock Option Plan                       1989 Plan
           Non-Qualified Stock Option Grant           960000 
           Date of Grant                            01/09/96
           Option Price                               $00.00
           Total Number of Shares Granted                -0-

The Company shall determine whether or not you may exercise the Stock Option or
the SARs at the time you notify the Company of your intent to exercise all or
part of this grant.  Your option shares become exercisable as follows: 

____on January 9, 1997  25%                 ____on January 9, 1999   75% 
____on January 9, 1998  50%                 ____on January 9, 2000   100%


- ----------------------------------
The Goodyear Tire & Rubber Company
     January 9, 1996


- ----------------------------------        ---------
       Optionee                              Date


                                    X-10.3-7
<PAGE>   8

ISO Grant Agreement (Cont'd)                           January 9, 1996

1.  These Non-Qualified Stock Options for the number of shares of Common Stock
of the Company indicated on the preceding page (the "Options") and the Stock
Appreciation Rights granted in tandem with the Options (the "SARs") are granted
to you under and are governed by the terms and conditions of the Plan and this
Grant Agreement. Your execution and return of the enclosed copy of this Grant
Agreement acknowledging receipt of Options and SARs granted herewith constitutes
your agreement to and acceptance of all terms and conditions of the Plan and
this Grant Agreement, including a recognition of the Company's right to specify
whether or not you may exercise either the stock options or the SARs at the time
you notify the Company of your intent to exercise. You also agree that you have
read and understand this Grant Agreement.  

2.  If the Company approves the exercise of a stock option, each exercise of the
Options granted pursuant to this Grant Agreement shall be by written notice to
the Company stating the number of shares of the Common Stock of the Company
being purchased, together with a cash payment in the amount of the full option
exercise price of such shares or payment in full shares of the Common Stock of
the Company having a market value on the date of exercise equal to the full
purchase price of the shares being purchased. Withholding tax obligations shall
be satisfied upon any Option exercise.  

3.  If the Company approves the exercise of the SARs, written notice must be
given to the Company stating the number of shares in the Options in respect of
which the SARs are being exercised. In due course, you will receive payment in
cash in an amount equal to the difference between the Fair Market Value (as
defined in the Plan) of one share of the Common Stock of the Company on the date
of exercise of the SARs and the Option Exercise Price per Share specified in
respect of the Options times the number of shares in respect of which the SARs
shall have been exercised.  Such payment shall also be subject to reduction for
withholding taxes.  

4.  Certificates for shares purchased will be deliverable to you or your agent,
duly accredited to the satisfaction of the Company, at the principal office of
the Company in Akron, Ohio, or at such other place acceptable to the Company as
may be designated by you.  

5.  Your purchase of shares of Common Stock of the Company pursuant to the
Options shall automatically reduce by a like number the shares subject to the
SARs and, conversely, your exercise of any SARs shall automatically reduce by a
like number the shares of the Common Stock available for purchase by you under
the Options.  

6.  The Options and SARs you have been granted shall not in any event be
exercis-able after the expiration of ten years from the Date of Grant specified
on the first page of this Grant Agreement and, to the extent not exercised,
shall terminate at the end of such ten-year period.  

7.  Each Option and SAR are not transferable by you otherwise than by will or
the laws of descent and distribution, and are exercisable during your lifetime
only by you.  

8.  All rights conferred upon you under the provisions of this Grant Agreement
are personal and, except under the provisions of paragraph 14 of the Plan, no
assignee, transferee or other successor in interest shall acquire any rights or
interests whatsoever under this Grant Agreement, which is made exclusively for
the benefit of you and the Company.  

9.  As further consideration for the Options and SARs granted to you hereunder,
you must remain in the continuous employ of the Company or one or more of its
subsidiaries for a period up to the date or dates they become exercisable as set
forth on page one of this Grant Agreement before you will be entitled to
exercise the Options granted.  

10. In the event of your death, Retirement (as defined in the Plan) or
Disability (as defined in the Plan) during the ten-year exercise period on any
date which is more than six (6) months after the Date of Grant specified on the
first page of this Grant Agreement, the Options and SARs shall become
immediately exercisable and, except as provided below in the event of your
death, shall be exercisable by you for seven (7) full years following the date
of your Retirement


                                    X-10.3-8
<PAGE>   9
ISO Grant Agreement (Cont'd)                           January 9, 1996

or Disability. In the event of your death during the ten-year exercise period,
the Options and SARs may be exercised up to one year after date of death by the
person or persons to whom your rights in the options passed by your will or
according to the laws of descent and distribution.  The Options and SARs
terminate automatically and shall not be exercisable by you from and after the
date on which you cease to be an employee of the Company or one of its
subsidiaries for any reason other than your death, Retirement or Disability.
Nothing contained herein shall restrict the right of the Company or any of its
subsidiaries to terminate your employment at any time, with or without cause.

11. In the event you Retire or otherwise terminate your employment with the
Company or a subsidiary and within 18 months after such termination date you
accept employment with a competitor of the Company or a subsidiary, you may
forfeit the benefits of the option or stock appreciation right granted
hereunder. If such a competitive situation occurs, the Committee, in its sole
discretion, may require you to return to the Company the economic value of the
stock option or stock appreciation right which you have realized or obtained by
your exercise of the option or stock appreciation right granted hereunder at any
time during the period beginning on that date which is six months prior to the
date of your termination of employment with the Company. Additionally, if you
have retired from the Company, all stock options or stock appreciation rights
which are granted to you hereunder and which you have not exercised prior to
your competitive engagement shall be automatically cancelled.  

12. In agreeing to acceptance of this grant, you clearly acknowledge that The
Goodyear Tire & Rubber Company assumes no responsibility for any regulatory or
tax consequences that arise from either the grant or exercise of the options or
the SARs, whether they be the consequences of U.S. or foreign tax rules,
legislation or tax treaties.  

13. Prior to the exercise of an option or SAR, notice must be given to the
Company of your intent to exercise. The Company will then advise you whether or
not you may exercise a Stock Option or an SAR and upon receiving such advice you
may then exercise the Stock Option or the SAR.  

14. Any notice to you under this agreement shall be sufficient if in writing and
if delivered to you or mailed to you at the address on record in the Executive
Compen-sa-tion Department. Any notice to the Company under this agreement shall
be sufficient if in writing and if delivered to the Chairman of the Board of the
Company or mailed by registered mail directed to the Company for the attention
of said officer at 1144 East Market Street, Akron, Ohio 44316-0001. Either you
or the Company may, by written notice, change the address.  

15. This agreement shall be construed and shall take effect in accordance with
the laws of the State of Ohio.  

16. Each Option and/or SAR may be exercised only at the times and to the extent,
and is subject to all of the terms and conditions, set forth in this Grant
Agreement, and in the Plan, including any rule or regulation adopted by the
Committee.


                                    X-10.3-9

<PAGE>   1
                                 EXHIBIT 10.4


                              AMENDMENT AGREEMENT

        THIS AMENDMENT AGREEMENT is made and entered into as of the 5th day of
December, 1995, between THE GOODYEAR TIRE & RUBBER COMPANY, an Ohio corporation
(the "Company") and STANLEY C. GAULT, who resides at 407 West Wayne Avenue,
Wooster, Ohio ("Gault").  

        WHEREAS, the Company and Gault are parties to that certain Stock
Purchase Agreement dated August 6, 1991, as amended (the "Agreement"); and 

        WHEREAS, the Compensation Committee of the Board of Directors approved
and directed the Company to enter into, and Gault agreed to the provisions of,
this amendment to the Agreement on December 5, 1995, as described in the minutes
of the meeting of the Compensation Committee held on that date; 

        NOW, THEREFORE, for valuable consideration, the receipt and sufficiency
of which is hereby acknowledged, the Company and Gault do hereby agree as
follows: 

        1. Effective as of December 5, 1995, Section Two of the Agreement is
amended by changing the date set forth in Section 2.1 from "through December 31,
1995" to "through December 31, 1996".  

        2. Effective as of December 5, 1995, Section Four of the Agreement is
amended by changing: (a) the date set forth therein from "through December 31,
1995" to "through December 31, 1996" and (b) by deleting the balance of said
section beginning with the clause "unless the shares".  

        IN WITNESS WHEREOF, the parties have executed this Amendment Agreement
effective on and as of the date first above written.  

                                        THE GOODYEAR TIRE & RUBBER COMPANY

                                        By /s/  M. L. BURNS   
                                          ---------------------------------
                                                M. L. Burns, Vice President

                                        Attest /s/ JAMES BOYAZIS 
                                              -----------------------------
                                                   James Boyazis, Secretary

                                        /s/ STANLEY C. GAULT 
                                        -----------------------------------
                                                Stanley C. Gault




                                   X-10.4-1

<PAGE>   1

                                 EXHIBIT 10.5


                       THE GOODYEAR TIRE & RUBBER COMPANY

                  OUTSIDE DIRECTORS' EQUITY PARTICIPATION PLAN
                         (AS ADOPTED FEBRUARY 2, 1996)


1. PURPOSE.  The purpose of the Plan is to enable The Goodyear Tire & Rubber
   Company (the "Company") to (a) attract and retain outstanding individuals to
   serve as non-employee directors of the Company, (b) further align the
   interests of non-employee directors with the interests of the other
   shareholders of the Company by making the amount of the compensation of
   non-employee directors dependent in part on the value and appreciation over
   time of the Common Stock of the Company, and (c) permit each non-employee
   director to defer receipt of all or a portion of his or her annual retainer
   until after retirement from the Board of Directors of the Company.

2. DEFINITIONS.  As used in the Plan, the following words and phrases shall
   have the meanings specified below:

   "ACCOUNT" means any of, and "ACCOUNTS" means all of, the Equity 
   Participation Accounts and the Retainer Deferral Accounts maintained on the
   records of the Company for Participants.

   "ACCRUAL" means any dollar amount credited to an Account, including Special 
   Accruals, Quarterly Accruals, Retainer Deferral Accruals, Dividend 
   Equivalents and Interest Equivalents.

   "BENEFICIARY" means the person or persons designated by a Participant
   pursuant to Section 12.

   "BOARD" means the Board of Directors of the Company.

   "COMMITTEE" means the Compensation Committee of the Board.

   "COMMON STOCK" means the Common Stock, without par value, of the Company.

   "CONVERSION DATE" means, with respect to each Account of each Retired 
   Outside Director, the later of (i) the first business day of the seventh
   month following the month during which such Retired Outside Director  for
   any  reason  terminated his or her service as a member of the Board, or (ii)
   the fifth business day of the calendar year following the calendar year
   during which such Retired Outside Director for any reason terminated his or
   her service as a member of the Board.

   "DIVIDEND EQUIVALENT" means, with respect to each dividend payment date
   for the Common Stock, an amount equal to the cash dividend per share of
   Common Stock which is payable on such dividend payment date.

   "EQUITY PARTICIPATION ACCOUNT" means a bookkeeping account maintained by the
   Company for a Participant to which Quarterly Accruals and Dividend
   Equivalents are credited in respect of Outside Directors through the
   Conversion Date (and, with respect to each Outside Director serving as a
   Director on February 2, 1996, a Special Accrual will be credited) and
   Interest Equivalents are credited subsequent to the Conversion Date, which
   Account shall be denominated in Units until the Conversion Date and,
   thereafter, shall be denominated in dollars.

   "FAIR MARKET VALUE OF THE COMMON STOCK" means, in respect of any date on
   or as of which a determination thereof is being or to be made, the average
   of the high and low per share sale prices of the Common Stock on the New
   York Stock Exchange Composite Transaction Tape on such date.
                                           
                                   X-10.5-1
<PAGE>   2
   "INTEREST EQUIVALENT" has the meaning assigned in Section 11(c).

   "OUTSIDE DIRECTOR" means and includes each person who, at the time any
   determination thereof is being made, is a member of the Board and who is not
   and never has been an employee of the Company or any subsidiary or affiliate
   of the Company.

   "PARTICIPANT" means and includes, at the time any determination thereof is
   being made, each Outside Director and each Retired Outside Director who has
   a balance in his or her Accounts.

   "RETAINER" means with respect to each Outside Director the retainer fee
   payable to such Outside Director by the Company, plus all meeting attendance
   fees payable by the Company to such Outside Director, in respect of a
   calendar quarter.

   "RETAINER DEFERRAL ACCOUNT" means a bookkeeping account maintained by the
   Company for a Participant to which Retainer Accruals and Dividend
   Equivalents are credited through the Conversion Date and Interest
   Equivalents are credited subsequent to the Conversion Date, which Account
   shall be denominated in Units until the Conversion Date and, thereafter,
   shall be denominated in dollars.

   "RETIRED OUTSIDE DIRECTOR" means an Outside Director who for any reason
   has terminated his or her service as a member of the Board and is entitled
   to receive distribution of the cash balance of his or her Account or
   Accounts as provided in Section 10.

   "PLAN" means The Goodyear Tire & Rubber Company Outside Directors' Equity
   Participation Plan, the provisions of which are set forth herein.

   "QUARTERLY ACCRUAL" has the meaning assigned in Section 7.

   "RETAINER DEFERRAL ACCRUAL" has the meaning assigned in Section 8.

   "SPECIAL ACCRUAL" has the meaning assigned in Section 7.

   "UNIT" means an equivalent to a hypothetical share of Common Stock, which
   is the denomination into which all dollar Accruals (other than Interest
   Equivalents) to any Account are to be translated.  Upon the Accrual of any
   dollar amount to any Account on or prior to the Conversion Date in respect
   of such Account, such dollar amount shall be translated into Units (and
   fractions, if any, thereof) by dividing the dollar amount of such Accrual by
   the Fair Market Value of the Common Stock on the day on or as of which such
   Accrual to the Account is made or, if not made on a trading day, on the
   trading day next following the date the Accrual is made.  Units, and the
   translation thereof from dollars, shall be calculated and recorded on the
   Accounts rounded to the fourth decimal place.

   "YEAR OF SERVICE" means, with respect to each Outside Director, the twelve
   month period commencing with the date of the individuals' election as an
   Outside Director or any anniversary thereof.

3. EFFECTIVE DATE.  The Plan is adopted on, and is effective on and after,
   February 2, 1996.

4. ELIGIBILITY.  Each person who serves as an Outside Director at any time
   subsequent to February 1, 1996 is eligible to participate in the Plan.

5. ADMINISTRATION.  Except with respect to matters expressly reserved for
   action by the Board pursuant to the provisions of the Plan, the Plan shall
   be administered by the Committee, which shall have the exclusive authority
   except as aforesaid to take any action necessary or appropriate for the
   proper administration of the Plan, including the full power and authority to
   interpret the Plan and to adopt such rules, regulations and procedures
   consistent with the terms of the Plan as the Committee deems necessary or
   appropriate.  The Committee's interpretation of the Plan, and all actions
   taken within the scope of its authority, shall be final and binding on the
   Company and the Participants.

                                   X-10.5-2
<PAGE>   3
6. EQUITY PARTICIPATION ACCOUNTS.  There shall be established and maintained by
   the Company an Equity Participation Account with respect to each Outside
   Director to which Accruals shall be made from time to time in accordance
   with the provisions of the Plan.

7. ACCRUALS TO EQUITY PARTICIPATION ACCOUNTS.  (A)  QUARTERLY ACCRUALS.  On the
   first day of each calendar quarter, commencing April 1, 1996, the Company
   shall credit $2,000 to the Equity Participation Account of each Outside
   Director who is then a member of the Board and served as a member of the
   Board for the entire calendar quarter ended immediately prior to such day
   (each a "Quarterly Accrual").

   (B)  SPECIAL ACCRUALS.  On February 2, 1996, the Company shall credit to the
   Equity Participation Account of each Outside Director then serving as a
   member of the Board a special, one-time credit (a "Special Accrual"), the
   amount of which shall be determined in respect of each such Outside Director
   in accordance with the following formula:

                                                    N
                         SP = [FRPA - FQC] / 1.01943


   where,

   SP is the dollar amount of the Special Accrual in respect of a participating
   Outside Director at February 2, 1996;

   FRPA is the future value of an annuity at age 70 under the Retirement Plan
   for Outside Directors (as provided by Watson Wyatt and based on the UP-1984
   mortality table) that would be needed to provide a lifetime annuity at age 70
   assuming the benefit increases 3% per year starting in 1997.

   FQC is the future value of quarterly accruals, calculated on the value at age
   70 of $2,000 quarterly accruals to the Equity Participation Account of the
   participating Outside Director starting April 1, 1996, assuming a compound
   annual growth rate of 8%.

   N is the number of full quarters until the annual meeting of shareholders of
   the Company next following the date the Outside Director attains age 70.

   (C)  TRANSLATION OF ACCRUALS INTO UNITS.  Each Accrual (other than Accruals
   of Interest Equivalents) to an Equity Participation Account shall be
   translated into Units by dividing the dollar amount of such Accrual by the
   Fair Market Value of the Common Stock on the day on or as of which such
   Accrual is made, or, if the date on or as of which such Accrual is made is
   not a trading day, on the next following trading day.  Upon such translation
   of an Accrual into Units, the resulting number of Units shall be credited to
   the relevant Equity Participation Account (in lieu of the dollar amount of
   such Accrual) and such Accrual shall continue to be denominated in such
   number of Units until the Conversion Date for such Account, when the Units
   will be converted into a dollar amount equal to the product of (i) the number
   of Units credited to such Account on such Conversion Date, multiplied by (ii)
   the Fair Market Value of the Common Stock on such Conversion Date.

8. RETAINER DEFERRAL ACCOUNTS.  Each Outside Director may, at his or her sole
   election, defer receipt of 25%, 50%, 75% or 100% of his or her Retainer
   payable in respect of and during any calendar year by electing to have such
   amount credited to his or her Retainer Deferral Account (herein referred to
   as a "Retainer Account Accrual").  Each deferral election, if any, by an
   Outside Director shall be (i) made annually, (ii) effective in respect of an
   entire calendar year, and (iii) made not later than June 30th of the year
   prior to the calendar year in respect of which such election is being made.
   The dollar amount of each Retainer Account Accrual shall be translated (in
   the manner specified in Section 7(C)) into Units on the date such Retainer
   Account Accrual is credited to the relevant Retainer Deferral Account, which
   shall be the day on which the payment of such portion of the Retainer would
   have been made absent the election of the Outside Director to defer the
   payment of all or a portion thereof.  Upon such translation into Units, the
   resulting number of Units shall be credited to the relevant Retainer
   Deferral Account (in lieu of the dollar amount of such Accrual) and such
   Accrual shall continue to be denominated in such number of Units until the
   Conversion Date for such Account, when the Units will be converted into a
   dollar amount equal to the

                                   X-10.5-3
<PAGE>   4
   product of (i) the number of Units credited to such Retainer Deferral
   Account on such Conversion Date, multiplied by (ii) the Fair Market
   Value of the Common Stock on such Conversion Date.

9. DIVIDEND EQUIVALENTS.  With respect to each Account and through the
   Conversion Date for such Account, on each date on which cash dividends are
   paid on shares of the Common Stock such Account shall be credited with one
   Dividend Equivalent for each Unit credited to such Account (and each
   fraction of a Unit shall be credited with a like fraction of  a Dividend
   Equivalent) on such date.   Dividend Equivalents (and fractions, if any,
   thereof) credited to each Account shall be automatically translated into
   Units by dividing the dollar amount of such Dividend Equivalents by the Fair
   Market Value of the Common Stock on the date the relevant Dividend
   Equivalent is accrued to such Account.  The number of Units (and fraction,
   if any, thereof) resulting shall be credited to such Account (in lieu of the
   dollar amount of such Accrual) and such Accrual shall be denominated in
   Units until the Conversion Date.

10.  ELIGIBILITY FOR BENEFITS.  (A)  EQUITY PARTICIPATION ACCOUNTS.  Each
     Retired Outside Director shall be entitled to receive the balance of his
     or her Equity Participation Account in accordance with the provisions of
     Section 11 of the Plan, unless the Board of Directors acts to reduce the
     amount of, or to deny the payment of, the Equity Participation Account of
     such Retired Outside Director; provided, however, that the Board of
     Directors shall not have the authority to reduce the amount of, or to deny
     the payment of, the Equity Participation Account of any Outside Director
     who terminates his or her service on the Board of Directors if (i) prior
     to such termination of service, the Retired Outside Director either (x)
     had five or more Years of Service and had attained age 70, or (y) had ten
     or more Years of Service and had attained age 65, or (ii) such termination
     was due to the death of the Outside Director.  Notwithstanding the
     foregoing, the Board may at any time deny the payment of, or reduce the
     amount of, the Equity Participation Account of any Participant if, in the
     opinion of the Board, such Participant has engaged in an act of misconduct
     or otherwise engaged in conduct contrary to the best interests of the
     Company.

     (B)  RETAINER DEFERRAL ACCOUNTS.  Each Retired Outside Director shall be   
     entitled to receive the balance, if any, of his or her Retainer Deferral
     Account in accordance with Section 11 and the other applicable provisions
     of the Plan.

11.  PAYMENT OF ACCOUNTS.  (a)  All distributions of Equity Participation
     Accounts and Retainer Deferral Accounts to Participants shall be made in
     cash.

     (b)  In the case of each Retired Outside Director, the Units credited to
     his or her Equity Participation Account and Retainer Deferral      
     Account, respectively, shall, on the Conversion Date for such Retired
     Outside Director, be converted to a dollar denominated amount by
     multiplying the number of Units in each of the Accounts by the Fair Market
     Value of the Common Stock on such Conversion Date.

     (c)  From and after the Conversion Date until paid, the balance (expressed
     in dollars) of the Equity Participation Account, and, if any, of the
     Retainer Deferral Account, of each Retired Outside Director shall be
     credited at the end of each calendar month until paid with "Interest
     Equivalents", which shall be equal to one twelfth (1/12th) of the product
     of (x) the dollar balance of each such Account, multiplied by (y) the sum
     (expressed as a decimal to six places)  of the rate equivalent to the
     prevailing annual yield of United States Treasury obligations having a
     maturity of ten years (or, if not exactly ten years, as close to ten years
     as possible without exceeding ten years) at the Conversion Date for such
     Accounts, plus one percent (1%).

     (d)  The Accounts of each Retired Outside Director will be paid in ten
     (10) annual installments commencing on the fifth business day following
     the Conversion Date for such Accounts, and thereafter on each anniversary
     of such Conversion Date; each installment to be in an amount equal to
     the total dollar balance of such Accounts on the fifth business day prior
     to the date such annual installment is due and payable divided by the
     number of installments remaining (including the annual installment then
     being calculated for payment) to be paid.


                                   X-10.5-4
<PAGE>   5
     (e)  The Committee may, in its sole discretion, elect to pay the Equity    
     Participation Account or the Retainer Deferral Account, or both, of any
     Retired Outside Director in a lump sum or in fewer than ten installments. 
     In the event that the Committee shall elect to make a lump sum payment of
     an Account of any Retired Outside Director (or to make payment thereof in
     fewer than ten annual installments), the payment of such lump sum shall be
     made (or such installments shall commence) on the fifth business day
     following the Conversion Date in respect of such Retired Outside Director
     or on such subsequent date or dates as the Committee shall determine.

     (f)  In the event of the death of an Outside Director, the entire balance
     of his or her Accounts shall be eligible for payment, which shall be made
     in a lump sum on the fifth business day following the Conversion Date for
     such Accounts.

     (g)  In the event of the death of a Retired Outside Director, the entire
     balance of his or her Account(s) shall be paid on the fifth business day   
     following the Conversion Date for such Accounts (if it has not occurred at
     the date of death), or on the next occurring anniversary thereof.

12.  DESIGNATION OF BENEFICIARY.  A Participant may designate a person or
     persons (the "Beneficiary") to receive, after the Participant's death, any
     remaining benefits payable under the Plan.  Such designation shall be made
     by the Participant on a form prescribed by the Committee.  The Participant
     may at any time change or revise such designation by filing a new form
     with the Company.  The person or persons named as beneficiary in the
     designation of beneficiary form duly completed and filed with the Company
     bearing the most recent date will be the Beneficiary.  All payments due
     under the Plan after the death of a Participant shall be made to his or
     her Beneficiary, except that (i) if the Participant does not designate a
     Beneficiary or the Beneficiary predeceases the Participant, any remaining
     benefits payable under the Plan after the Participant's death shall be
     paid to the Participant's estate, and (ii) if the Beneficiary survives the
     Participant but dies prior to receiving the benefits payable under the
     Plan, the benefits under the Plan shall be paid to the Beneficiary's
     estate.

13.  AMENDMENT AND TERMINATION.  The Board may at any time, or from time to
     time, amend or terminate the Plan; provided, however, that no such
     amendment or termination shall reduce Plan benefits which accrued prior to
     such amendment or termination without the prior written consent of each
     person entitled to receive benefits under the Plan who is adversely
     affected by such action; and, provided further, that the Plan shall not be
     amended more frequently than once every six months, other than to comply
     with changes in the Internal Revenue Code, the Employee Retirement Income
     Security Act, or the rules promulgated thereunder.

14.  PLAN UNFUNDED, RIGHTS UNSECURED.  The Plan is unfunded.  Each Account
     under the Plan represents only a general contractual conditional
     obligation of the Company to pay in cash the balance thereof in accordance
     with the provisions of the Plan.

15.  ASSIGNABILITY.  All payments under the Plan shall be made only to the
     Participant or his or her duly designated Beneficiary (in the event of his
     or her death).  Except pursuant to Section 12 or the laws of descent and
     distribution and except as may be required by law, the right to receive
     payments under the Plan may not be assigned or transferred by, and are not
     subject to the claims of creditors of, any Participant or his or her
     Beneficiary during his or her lifetime.

16.  CHANGE IN THE COMMON STOCK.  In the event of any stock dividend, stock
     split, recapitalization, merger, split-up, spin-off or other change
     affecting the Common Stock of the Company, the Units in each Account shall
     be adjusted in the same manner and proportion as the change to the Common
     Stock.

                                   X-10.5-5
<PAGE>   6
17.  QUARTERLY STATEMENTS OF ACCOUNTS - VALUATION.  Each calendar quarter the
     Company will prepare and send to each Participant a statement reporting
     the status of his or her Account or Accounts as of the close of business
     on the last business day of the prior calendar quarter.  To the extent an
     Account is denominated in Units, the value of the Units will be reported
     at the Fair Market Value of the Common Stock on the relevant valuation
     date.

18.  NO OTHER RIGHTS.  Neither the establishment of the Plan, nor any action
     taken thereunder, shall in any way obligate the Company to nominate an
     Outside Director for re-election or continue to retain an Outside Director
     on the Board or confer upon any Outside Director any other rights in
     respect of the Company.

19.  SUCCESSORS OF THE COMPANY.  The Plan shall be binding upon any successor
     to the Company, whether by merger, acquisition, consolidation or
     otherwise.

20.  LAW GOVERNING.  The Plan shall be governed by the laws of the State of
     Ohio.




                                   X-10.5-6

<PAGE>   1
                               EXHIBIT A    (11)


                       COMPUTATION OF EARNINGS PER SHARE

        Set forth below are computations, on a primary basis and on a fully
diluted basis in accordance with subparagraph (b)(11) of Item 601 of Regulation
S-K of the Securities and Exchange Commission, of earnings per share of the
Common Stock, without par value, of Registrant for each of the three years
ended December 31, 1995, 1994 and 1993, respectively:

<TABLE>
<CAPTION>
(DOLLARS IN MILLIONS, EXCEPT PER SHARE)
                                                                1995              1994                1993
                                                             -----------      -----------        -------------      
<S>                                                          <C>              <C>                <C>
Primary:
Net Income                                                        $611.0           $567.0               $387.8
  Adjusted average number of common shares
  outstanding                                                153,949,022      153,133,492          149,895,685
  Primary earnings per share                                       $3.97            $3.70                $2.59
Fully Diluted:
  Net Income                                                      $611.0           $567.0               $387.8
  Add after-tax interest expense applicable
     to 6.875% Convertible Debentures due 2003                        --               --                  3.4
                                                             -----------      -----------        -------------      
Adjusted Net Income                                               $611.0           $567.0               $391.2
Adjusted average number of shares
   outstanding                                               154,215,273      153,133,492          151,773,777
Fully diluted earnings per share                                   $3.96            $3.70                $2.58

</TABLE>

        The foregoing computations do not reflect any significant potentially
dilutive effect Registrant's Preferred Stock Purchase Rights Plan could have in
the event such Rights become exercisable and any shares of either Series A
Preferred Stock or Common Stock of Registrant are issued upon the exercise of
such Rights. Reference is made to the Note 18, captioned "Preferred Stock
Purchase Rights Plan", in the Notes to Financial Statements set forth in Item 8
of the Registrant's Annual Report on Form 10-K for the year ended December 31,
1995, at page 49.


                                    X-11-1

<PAGE>   1
                                EXHIBIT B   (21)


                    SUBSIDIARIES OF THE REGISTRANT (1)(2)(3)

        The subsidiary companies of The Goodyear Tire & Rubber Company at March
15, 1996, and the places of incorporation or organization thereof, are:

<TABLE>
<CAPTION>
                                                                          Place of
                                                                        Incorporation
                Name of Subsidiary                                      or Organization
                ------------------                                      ---------------
<S>                                                                    <C>
All American Pipeline Company                                          Texas
Belt Concepts of America, Inc.                                         Delaware
Brad Ragan, Inc                                                        North Carolina
Celeron Corporation                                                    Delaware
Celeron Gathering Corporation                                          Delaware
Celeron Trading & Transportation Company                               Delaware
Cosmoflex, Inc.                                                        Delaware
Divested Atomic Corporation                                            Delaware
Divested Companies Holding Company                                     Delaware
Divested Litchfield Park Properties, Inc.                              Arizona
Goodyear International Corporation                                     Delaware
The Goodyear Rubber Plantations Company                                Ohio
Goodyear Western Hemisphere Corporation                                Delaware
Lee Tire & Rubber Company                                              Ohio
Murphy's Inc., Sales and Service                                       California
Wingfoot Corporation                                                   Delaware
Wingfoot Ventures Seven Inc.                                           Delaware
Wingfoot Ventures Eight Inc.                                           Delaware
Wingfoot Ventures Nine Inc.                                            Delaware
Wingfoot Ventures Ten Inc.                                             Delaware
Wingfoot Ventures Eleven Inc.                                          Delaware

Compania Anonima Goodyear de Venezuela                                 Venezuela
Compania Goodyear del Peru, S.A.                                       Peru
Companhia Goodyear do Brasil Produtos de Borracha Ltda                 Brazil
Compania Hulera Goodyear--Oxo, S.A. de C.V.                            Mexico
Corporacion Industriales Mercurio, S.A. de C.V.                        Mexico
Deutsche Goodyear Holdings GmbH                                        Germany
Deutsche Goodyear GmbH                                                 Germany
Goodyear Australia Limited                                             Australia
Goodyear Canada Inc.                                                   Canada
Goodyear Chemicals, Europe S.A.                                        France
Goodyear Dalian Ltd.                                                   People's Republic of China
Goodyear de Chile S.A.I.C.                                             Chile
Goodyear de Colombia S.A.                                              Colombia
Goodyear Broker's Limited                                              Bermuda
Goodyear Espanola S.A.                                                 Spain
Goodyear Export, S.A.                                                  Bermuda
Goodyear Export Sales Corporation                                      Barbados
Goodyear France (Pneumatiques) S.A.                                    France
Goodyear Finance Holding S.A.                                          Luxembourg
Goodyear Great Britain Limited                                         England
Goodyear Hellas S.A.I.C.                                               Greece
Goodyear Holding Co.                                                   Venezuela
</TABLE>


                                     X-21-1
<PAGE>   2
<TABLE>
<CAPTION>
                                                                          Place of
                                                                        Incorporation
                Name of Subsidiary                                      or Organization
                ------------------                                      ---------------
<S>                                                                    <C>
Goodyear India Limited                                                 India
Goodyear Italiana S.p.A.                                               Italy
Goodyear Jamaica Limited                                               Jamaica
Goodyear Lastikleri Turk Anonim Sirketi                                Turkey
Goodyear Malaysia Berhad                                               Malaysia
Goodyear Maroc S.A.                                                    Morocco
Goodyear (Nederland) B.V.                                              Netherlands
Goodyear New Zealand, Ltd.                                             New Zealand
The Goodyear Orient Company Pte Limited                                Singapore
Goodyear Portuguesa, Limited                                            Portugal
Goodyear Philippines Inc.                                              Philippines
Goodyear Qingdao Engineered Elastomers Company Ltd.                    People's Republic of China
Goodyear S.A.                                                          France
Goodyear S.A.                                                          Luxembourg
Goodyear Singapore Pte Limited                                         Singapore
Goodyear (Suisse), S.A.                                                Switzerland
Goodyear Taiwan Limited                                                Republic of China
Goodyear (Thailand) Limited                                            Thailand
Goodyear Zimbabwe (Private) Limited                                    Zimbabwe
Gran Industria de Neumaticos Centroamericana, S.A.                     Guatemala
Granford Manufacturing, Inc.                                           Canada
Gummiwerke Fulda GmbH                                                  Germany
Neumaticos Goodyear S.A.                                               Argentina
Nippon Goodyear Kabushiki Kaisha                                       Japan
Philippine Rubber Project Company, Inc.                                Philippines
P.T. Goodyear Indonesia                                                Indonesia
P.T. Goodyear Sumatra Plantations                                      Indonesia
S.A. Goodyear N.V.                                                     Belgium
Svenska Goodyear Aktiebolag                                            Sweden
- ---------------                                                              
<FN>
(1)  Each of the 72 subsidiaries named in the foregoing list conducts its business under its corporate name and, in a few 
     instances, under a shortened form of its corporate name or in combination with a trade name.

(2)  Each of the 72 subsidiaries named in the foregoing list is directly or indirectly wholly-owned by Registrant, except that in 
     respect of each of the following subsidiaries Registrant owns the indicated percentage of such subsidiary's equity capital:
     Brad Ragan, Inc. 74.5%; Compania   Goodyear del Peru S.A., 78%; Goodyear Dalian Ltd., 75%; Goodyear India Limited, 59.9%;
     Goodyear Jamaica Limited, 60%; Goodyear Lastikleri Turk Anonim Sirketi, 50.8%; Goodyear Malaysia Berhad, 51%; Goodyear Maroc
     S.A., 55%; Goodyear Qingdao Engineered Elastomers Company Ltd., 60%; Goodyear Taiwan Limited, 75.5%; Goodyear (Thailand)
     Limited, 53.5%; Gran Industria de Neumaticos Centroamericana, S.A., 75.8%; P.T. Goodyear Indonesia, 85%; and Goodyear
     Philippines Inc., 69%.

(3)  In accordance with paragraph (ii) of Part 22 of Item 601(b) of Regulation S-K, the names of approximately 84 subsidiaries have
     been omitted from the foregoing list. The unnamed subsidiaries, considered in the aggregate as a single subsidiary, would not 
     constitute a significant subsidiary, as defined in the applicable regulations.
</TABLE>


                                     X-21-2

<PAGE>   1
                                EXHIBIT C   (23)

                       CONSENT OF INDEPENDENT ACCOUNTANTS

        We hereby consent to the incorporation by reference in the Prospectus
constituting part of the Registration Statement on Form S-3 (No. 33-8111) and
in the Registration Statements on Forms S-8 (Nos. 33-65187, 33-65185, 33-65183,
33-65181, 33-31530, 33-17963, 2-79437 and 2-47905) of The Goodyear Tire &
Rubber Company of our report dated February 1, 1996 appearing on page 30 of
this Form 10-K. 

/s/ Price Waterhouse LLP

PRICE WATERHOUSE LLP 

Cleveland, Ohio 
March 20, 1996


                                     X-23-1

<PAGE>   1
                                EXHIBIT D   (24)

                       THE GOODYEAR TIRE & RUBBER COMPANY
                               POWER OF ATTORNEY
                               -----------------

        KNOW ALL MEN BY THESE PRESENTS, that the undersigned directors of THE
GOODYEAR TIRE & RUBBER COMPANY, a corporation organized and existing under the
laws of the State of Ohio (the "Company"), hereby constitute and appoint ROBERT
W. TIEKEN, C. THOMAS HARVIE, GEORGE E. STRICKLER, RICHARD W. HAUMAN and JAMES
BOYAZIS, and each of them, their true and lawful attorneys-in-fact and agents,
each one of them with full power and authority to sign the names of the
undersigned directors to the Company's Annual Report to the Securities and
Exchange Commission on Form 10-K for its fiscal year ended December 31, 1995,
and to any and all amendments, supplements and exhibits thereto and any other
instruments filed in connection therewith; provided, however, that said
attorneys-in-fact shall not sign the name of any director unless and until the
Annual Report shall have been duly executed by the officers of the Company then
serving as the chief executive officer of the Company, the principal financial
officer of the Company and the principal accounting officer of the Company; and
each of the undersigned hereby ratifies and confirms all that the said
attorneys-in-fact and agents, or any one of them, shall do or cause to be done
by virtue hereof.  

        IN WITNESS WHEREOF, the undersigned have subscribed these presents this
9th day of January, 1996.  

/s/ John G. Breen                       /s/ Gertrude G. Michelson 
- ---------------------------------       -------------------------------------
John G. Breen, Director                 Gertrude G. Michelson, Director 

/s/ William E. Butler                   /s/ Steven A. Minter 
- ---------------------------------       -------------------------------------
William E. Butler, Director             Steven A. Minter, Director 

/s/ Thomas H. Cruikshank                /s/ Agnar Pytte 
- ---------------------------------       -------------------------------------
Thomas H. Cruikshank, Director          Agnar Pytte, Director 

/s/ Stanley C. Gault                    /s/ George H. Schofield 
- ---------------------------------       -------------------------------------
Stanley C. Gault, Director              George H. Schofield, Director 

/s/ William J. Hudson, Jr.              /s/ William C. Turner                  
- ---------------------------------       -------------------------------------
William J. Hudson, Jr., Director        William C. Turner, Director            
                                       
                                       


                                     X-24-1
WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Consolidated Statement of Income and the Consolidated Balance Sheet and is
qualified in its entirety by reference to such financial statements:
</LEGEND>
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                             268
<SECURITIES>                                         0
<RECEIVABLES>                                    1,671
<ALLOWANCES>                                        56
<INVENTORY>                                      1,765
<CURRENT-ASSETS>                                 3,842
<PP&E>                                           9,350
<DEPRECIATION>                                   4,789
<TOTAL-ASSETS>                                   9,790
<CURRENT-LIABILITIES>                            2,736
<BONDS>                                          1,320
<COMMON>                                           154
                                0
                                          0
<OTHER-SE>                                       3,128
[TOTAL-LIABILITIES-AND-EQUITY]                   9,790
<SALES>                                         13,166
<TOTAL-REVENUES>                                13,166
<CGS>                                           10,094
<TOTAL-COSTS>                                   10,094
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 135
<INCOME-PRETAX>                                    926
<INCOME-TAX>                                       315
<INCOME-CONTINUING>                                611
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       611
<EPS-PRIMARY>                                     4.02
<EPS-DILUTED>                                     0.00

<FN>
This schedule shall not be deemed filed for purposes of Section 11 of the
Securities Act or Section 18 of the Securities Exchange Act.

        



</TABLE>


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