GOODYEAR TIRE & RUBBER CO /OH/
10-K, 1999-03-26
TIRES & INNER TUBES
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<PAGE>   1
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K
                ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                   For the fiscal year ended December 31, 1998
                         Commission File Number: 1-1927

                       THE GOODYEAR TIRE & RUBBER COMPANY
             (Exact name of Registrant as specified in its charter)

                      Ohio                                34-0253240
        (State or other jurisdiction of               (I.R.S. Employer
         incorporation or organization)              Identification No.)


     1144 East Market Street, Akron, Ohio                 44316-0001
   (Address of principal executive offices)               (Zip Code)


     Registrant's telephone number, including area code: (330) 796-2121

        Securities registered pursuant to Section 12(b) of the Act:

                                                  Name Of Each Exchange On
         Title Of Each Class                           Which Registered
         -------------------                      ------------------------
     Common Stock, Without Par Value              New York Stock Exchange
                                                  Chicago Stock Exchange
                                                      Pacific Exchange

     Preferred Stock Purchase Rights              New York Stock Exchange
                                                  Chicago Stock Exchange
                                                      Pacific Exchange

         Securities registered pursuant to Section 12(g) of the Act:

                                   None
                     ------------------------------------

    Indicate by check mark whether the Registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities  Exchange Act of
1934 during the preceding 12 months, and (2) has been subject to such filing
requirements for the past 90 days.

              Yes X                                        No __                
                     ------------------------------------

    Indicate by check mark if disclosure of delinquent  filers  pursuant to
Item 405 of Regulation S-K is not contained  herein or in the definitive  proxy
statement incorporated by reference in Part III of this Form 10-K. [].
                     ------------------------------------

    The aggregate market value of Registrant's outstanding Common Stock held
by nonaffiliates of the Registrant on February 16, 1999, determined using the
per share closing price thereof on the New York Stock Exchange Composite
Transactions tape of $47.50 on that date, was approximately $7,407,866,442.50
                     ------------------------------------

                     Shares of Common Stock, Without Par
                   Value, outstanding at February 16, 1999:

                                  155,987,524
                     -----------------------------------

                     DOCUMENTS INCORPORATED BY REFERENCE:

                     Portions of Registrant's definitive
                Proxy Statement, dated February 26, 1999, for
                 its 1999 Annual Meeting of Shareholders are
                  incorporated by reference into Part III.
<PAGE>   2
                       THE GOODYEAR TIRE & RUBBER COMPANY

                           Annual Report on Form 10-K

                   For the Fiscal Year Ended December 31, 1998

                               Table of Contents

<TABLE>                                
<CAPTION>
 Item                                                                                 Page
Number                                                                               Number
- ------                                                                               ------
<S>            <C>                                                                   <C>
                                     PART I

  1            Business....................................................             1

  2            Properties..................................................            17

  3            Legal Proceedings...........................................            19

  4            Submission of Matters to a Vote of Security Holders.........            21

  4(A)         Executive Officers of Registrant............................            22


                                    PART II

  5            Market for Registrant's Common Equity and Related
                 Stockholder Matters.......................................            26

  6            Selected Financial Data.....................................            28

  7            Management's Discussion and Analysis of Financial
                 Condition and Results of Operations.......................            29

  7(A)         Quantitative and Qualitative Disclosures About 
                 Market Risk...............................................            41

  8            Financial Statements and Supplementary Data.................            43

  9            Changes in and Disagreements with Accountants on
                 Accounting and Financial Disclosure.......................            69


                                    PART III

  10           Directors and Executive Officers of the Registrant..........            69

  11           Executive Compensation......................................            69

  12           Security Ownership of Certain Beneficial Owners and
                 Management................................................            69

  13           Certain Relationships and Related Transactions..............            69


                                    PART IV

  14           Exhibits, Financial Statement Schedules, and Reports on
                 Form 8-K..................................................            70

                 Signatures................................................            72

                 Index to Financial Statement Schedules....................            FS-1

                 Index of Exhibits.........................................            X-1
</TABLE>
<PAGE>   3
ITEM 1. BUSINESS.

                              BUSINESS OF GOODYEAR

     The Goodyear Tire & Rubber Company is an Ohio corporation organized in
1898. Its principal offices are located at 1144 East Market Street, Akron, Ohio
44316-0001. Its telephone number is (330) 796-2121. The term "Registrant"
wherever used herein refers solely to The Goodyear Tire & Rubber Company. The
terms "Goodyear" and the "Company" wherever used herein refer to The Goodyear
Tire & Rubber Company together with all of its domestic and foreign subsidiary
companies, unless the context indicates to the contrary.

     Goodyear is one of the world's leading manufacturers of tires and rubber
products, engaging in operations in most regions of the world. Goodyear's 1998
net sales were $12.626 billion and income from continuing operations was $717.0
million. Goodyear's net income for 1998 was $682.3 million. Goodyear's worldwide
employment averaged 96,950 during 1998.

     Goodyear's principal business is the development, manufacture, distribution
and sale of tires for most applications. Goodyear also manufactures and markets
several lines of rubber and other products for the transportation industry and
various other industrial and consumer markets and numerous rubber-related
chemicals for various applications, provides automotive repair and other
services at retail and commercial outlets and sells various other products.


              FORWARD-LOOKING INFORMATION - SAFE HARBOR STATEMENT

     Certain information set forth herein (other than historical data and
information) may constitute forward-looking statements regarding events and
trends which may affect the Company's future operating results and financial
position. The words "estimate," "expect," "intend" and "project," as well as
other words or expressions of similar meaning, are intended to identify
forward-looking statements. Readers are cautioned not to place undue reliance on
forward-looking statements, which speak only as of the date of this Annual
Report on Form 10-K. Such statements are based on current expectations, are
inherently uncertain, are subject to risks and should be viewed with caution.
Actual results and experience may differ materially from the forward-looking
statements as a result of many factors, including: changes in economic
conditions in the various markets served by the Company's operations; increased
competitive activity; fluctuations in the prices paid for raw materials and
energy; changes in the monetary policies of various countries where the Company
has significant operations; and other unanticipated events and conditions. It is
not possible to foresee or identify all such factors. The Company makes no
commitment to update any forward-looking statement, or to disclose any facts,
events or circumstances, after the date hereof that may affect the accuracy of
any forward-looking statement.


                   RECENT DEVELOPMENTS IN GOODYEAR'S BUSINESS

1998 DEVELOPMENTS

     Goodyear introduced the Aquasteel EMT line of passenger tires using
extended mobility technology (EMT) in the North America replacement market
during 1998. EMT run-flat tires enable automobiles to travel up to 50 miles at
up to 55 mph after the tire has lost air pressure. EMT tires are expected to
eventually eliminate the need for spare tires. Goodyear also introduced the
Eagle F1-Steel, the Eagle HP Ultra and the Eagle Ultra Grip GW-2 performance
passenger tire lines and the Wrangler ST all season and Wrangler TF-A (rotation
free) light truck tire lines.

     In Europe, the Company introduced twelve new lines of radial passenger
tires during 1998, led by the Eagle Ventura, ten new lines of radial medium
truck tires, led by the Marathon Long Haul Steer and Drive and the Omnitrac
Mixed Service lines and two new lines of farm tires. In Latin America, the
Company introduced the NCT2 and NCT3 lines of radial passenger tires, the
Wrangler AT/S line of radial light truck tires and the 300 Unisteel series of
radial medium truck tires. In Asia, the Company introduced the Eagle F1 high
performance radial passenger tire and the Wrangler D Mark radial light truck
tire.

                                      1
<PAGE>   4
    In 1998, the Company increased its interest in South Asia Tyres Limited
from a 50% equity interest to 100% equity ownership at a cost of $21 million
and, as a result, acquired $103 million of additional debt. The Company also
acquired an additional 15% of the equity of Nippon Giant Tire Company, a
manufacturer of heavy equipment tires in Japan, for approximately $7.0 million,
raising its equity interest in the firm from 50% to 65%. Brad Ragan Inc. became
a wholly-owned subsidiary of the Company in December 1998, when the Company
acquired the 25.5% of the outstanding shares of Brad Ragan Inc. it did not own
at a cost of approximately $20.75 million.

    In 1997, Goodyear re-entered the South African market by acquiring a 60%
equity interest in the tire and engineered rubber products businesses of Contred
for approximately $121 million, including assumed debt. On March 2, 1998, the
Company purchased the remaining 40 percent interest in these South African
subsidiaries from Anglovaal Industries Ltd. for approximately $59 million. The
Company's South African subsidiaries own and operate tire and engineered
products manufacturing facilities and numerous retail tire outlets and truck and
earthmover tire retreading facilities located throughout South Africa.

    The Company acquired, effective as of July 1, 1998, a 60% equity interest
in the tire manufacturing facilities and business of SAVA, d.d., a tire
manufacturer in Slovenia, at a total cost of $95.7 million. A new company was
formed to own and operate the tire manufacturing facilities and related assets
and businesses formerly owned by SAVA, d.d.. The new company, which is owned 60%
by Goodyear and 40% by SAVA, d.d., owns and operates a tire manufacturing plant
and certain related distribution facilities in Slovenia.

    On July 30, 1998, Goodyear sold all of the capital stock of All American
Pipeline Company, Celeron Gathering Corporation and Celeron Trading &
Transportation Company (the "Celeron Companies") to a subsidiary of Plains
Resources, Inc. The Celeron Companies owned and operated the All American
Pipeline System, a 1,225 mile crude oil pipeline, and related crude oil
transportation and trading assets. The operations of the Celeron Companies
during 1998 prior to the sale were reported as discontinued operations. Goodyear
received $422.3 million cash proceeds from the sale, which included the
distribution of $25.1 million to Goodyear prior to the closing. The sale of the
Celeron Companies resulted in a loss, net of income from operations during 1998,
of $34.7 million after tax.

    During 1998, the Company also sold a latex processing facility in Georgia,
six distribution facilities and certain other real estate. These transactions
resulted in gains totaling $123.8 million ($76.4 million after tax).

    Goodyear continued its program to enhance production capacity and efficiency
through plant modernization and expansion projects. Expansions of the Company's
Fayetteville, North Carolina, Napanee, Ontario, Americana, Brazil and Marakina,
Philippines tire plants were completed during 1998. Significant plant
modernization and expansion projects are presently underway at the Company's
Napanee, Ontario, Danville, Virginia, Union City, Tennessee, Medicine Hat,
Alberta, Valleyfield, Quebec, Debica, Poland, Ballabgarh, India, and Bangkok,
Thailand tire plants, at the Company's Statesville, North Carolina tire mold
plant, at the Company's Kranj, Slovenia power transmission products plant, at
the Company's San Luis Potosi, Mexico hose products and air springs plant, and
at the Beaumont, Texas, synthetic rubber and rubber chemicals plant. During
1998, the Company also commenced construction of a new passenger tire
manufacturing plant in Brazil, which is expected to be completed in late 2000 at
a cost of approximately $60 million, and a new power transmission products plant
in Chihuahua, Mexico, which is expected to be completed in late 1999 at a cost
of approximately $20 million.

1999 DEVELOPMENTS

    GLOBAL ALLIANCE. On February 3, 1999, the Company entered into a
Memorandum of Understanding with Sumitomo Rubber Industries, Ltd. ("Sumitomo")
regarding the formation of a strategic global alliance for the manufacture,
distribution and sale of tires. The Memorandum 

                                    2

<PAGE>   5
contemplates a global alliance through the creation of joint ventures in
Europe, North America and Japan and global technology and purchasing joint
ventures. The Memorandum also contemplates that the Company would purchase 10%
(after giving effect to the purchase) of the shares of the Common Stock of
Sumitomo and that Sumitomo would invest an equal amount of money in the Common
Stock of the Company. The formation of the global alliance is subject to the
negotiation of definitive agreements, which are expected to be signed by
mid-1999. The joint ventures are expected to be formed and operating by year-end
1999. The formation of the global alliance is also subject to the receipt of
various necessary regulatory approvals.

     The Memorandum provides, among other things, that the Company would own
75%, and Sumitomo would own 25%, of a holding company in Europe that would own
substantially all of Sumitomo's tire businesses in Europe, which include eight
tire manufacturing plants located in England, France and Germany and sales and
distribution operations in 18 European countries, and all of the Company's tire
businesses in Europe, excluding the Company's aircraft tire business and the
Company's tire businesses in Poland (other than a sales company), Slovenia and
Turkey (as well as in Morocco and South Africa which are reported as a part of
the Company's Europe Tire Segment) and excluding the Company's textile, steel
tire cord and tire mold manufacturing plants and technical center and related
facilities located in Luxembourg. The Company would also acquire 75% of
Sumitomo's tire manufacturing operations in North America and of certain of its
related tire sales and distribution operations. The balance of Sumitomo's tire
distribution and sales operations in the United States and Canada would be 100%
owned by the Company. The Company would also acquire a 25% equity interest in
each of two tire companies in Japan, one for the distribution and sale of
Goodyear-brand passenger and truck tires in the replacement market in Japan and
the other for the distribution and sale of Goodyear-brand and Dunlop-brand tires
to original equipment manufacturers in Japan. The Company would also own 51%
(and Sumitomo would own 49%) of a company for the global development of
technology and providing certain technology services and 80% (and Sumitomo would
own 20%) of a global purchasing company. Under the terms of the Memorandum, at
closing (which is expected to occur during 1999) the Company would pay a total
of $936 million to Sumitomo, subject to certain adjustments. The cash payment is
expected to be financed in whole or substantial part by the issuance of debt
during 1999.

     Assuming the global alliance with Sumitomo is completed during 1999 and
assuming the business to be included by Sumitomo in the European and North
American joint ventures generate sales in 2000 as a part of the joint ventures
equal to the sales those businesses generated in 1998, it is estimated that the
global alliance with Sumitomo will contribute approximately $2.5 billion to
Goodyear's consolidated net sales in 2000. Goodyear also expects that completing
the global alliance with Sumitomo will result in Goodyear being the largest
company in the tire industry in terms of annual unit tire sales and annual
revenues from tire sales.

     In connection with the aforesaid investment in the capital stock of
Sumitomo, on February 25, 1999, the Company purchased at par from Sumitomo a
1.2% Convertible Note Due August 16, 2000 in the principal amount of
Y13,073,070,934 (equivalent to approximately $108.0 million at February 25,
1999, based on an exchange rate of 121 Yen per dollar), which is
convertible, if not earlier redeemed, beginning July 16, 2000 into shares of the
Common Stock, Y50 par value per share, of Sumitomo at a conversion price of
Y539 per share, subject to certain adjustments. Upon conversion of the
Sumitomo note into Sumitomo Common Stock, the Company would own 10% of
Sumitomo's outstanding shares. On February 25, 1999, the Company issued at par
its 1.2% Convertible Note Due August 16, 2000 in the principal amount of
Y13,073,070,934 which is convertible, if not earlier redeemed, beginning
July 16, 2000 into 2,281,115 shares of the Common Stock, without par value, of
the Company at a conversion price of Y5,731 per share, subject to certain
adjustments.

     GLOBAL MANUFACTURING RATIONALIZATION. Goodyear announced a global
rationalization plan on February 3, 1999 to respond to the continuing Asian
economic downturn and the recent economic slowdown in Latin America and to
retire inefficient operations in the United States. The 


                                     3

<PAGE>   6
principal element of the plan is the termination of tire production at the
Company's Gadsden, Alabama, tire manufacturing plant by the end of 1999. The    
Gadsden plant will continue to mix rubber for the Company's other tire and its
engineered products plants in North America. The Gadsden plant is one of the
Company's largest, oldest and most inefficient plants. Tire production will be
transferred primarily to the Company's other United States tire plants. In
Europe, Latin America and Asia, Goodyear will eliminate inefficient capacity at
five of its tire plants. In addition, the Company will eliminate certain
Engineered and Chemical Products production operations. As a result of the
global rationalization plan, approximately 2,800 jobs will be permanently
eliminated. The Company expects to take a charge of approximately $150 million
($96 million after tax) in the first quarter of 1999. When completed, the
global rationalization plan is expected to result in annual cost savings of
$100 million to $150 million.

                 FINANCIAL INFORMATION ABOUT GOODYEAR'S SEGMENTS

    Financial information relating to Goodyear's "Segments" for each of the
three years in the period ended December 31, 1998 appears in Note 19 captioned
"Business Segments" of the Notes to Financial Statements set forth in Item 8 of
this Annual Report, at pages 64 through 66, inclusive, and is incorporated
herein by specific reference.

                       DESCRIPTION OF GOODYEAR'S BUSINESS

GENERAL SEGMENT INFORMATION

    In accordance with Statement of Financial Accounting Standards No. 131,
"Disclosures about Segments of an Enterprise and Related Information" ("SFAS
131"), adopted by Registrant effective December 31, 1998, "Segment" information
is now presented to reflect the operating business units of the Company.
Segment information for 1997 and 1996 has been restated to reflect the Company's
operating "Segments."

    In prior years, the Company's "Industry Segments" were Tires and General
Products and its "Geographic Segments" were United States, Europe, Latin
America, Asia and Canada. Under SFAS 131, the Company's "Segments" are North
American Tire, Europe Tire, Latin American Tire and Asia Tire (collectively the
"Tire Segments") and Engineered Products and Chemical Products. Each Tire
Segment manufactures tires that are exported and sold to one or more of the
other Tire Segments. The sales and operating income of each of the Tire Segments
exclude sales and operating income in respect of tires sold to the other Tire
Segments and include sales and operating income derived from tires exported and
sold to unaffiliated customers. Sales and operating income of the Chemical
Products Segment include sales and operating income in respect of products
transferred to the Tire Segments and the Engineered Products Segment.

GENERAL INFORMATION REGARDING THE TIRE SEGMENTS

    Goodyear's principal business is the development, manufacture,
distribution and sale of tires and related products and services worldwide.
Goodyear manufactures and markets in most regions of the world a broad line of
rubber tires for automobiles, trucks, buses, tractors, farm implements,
earthmoving equipment, aircraft, industrial equipment and various other
applications, in each case for sale to original equipment manufacturers and in
the replacement markets. Goodyear also (1) manufactures and sells inner tubes
and flaps for truck tires and other types of tires, (2) retreads truck, aircraft
and heavy equipment tires, and (3) manufactures and sells tread rubber and other
tire retreading materials. In the United States, Canada and certain other
countries, Goodyear also offers automotive repair services and miscellaneous
other products and services.

    The principal class of products of the Tire Segments is new tires for
most applications. No other class of products or services accounted for as much
as 10% of Goodyear's consolidated sales during any of the last three years. The
table below sets forth the percentage of Goodyear's consolidated net sales and
operating income attributable to the Tire Segments, and the percentage


                                     4 

<PAGE>   7
of Goodyear's net sales attributable to tires, for each year in the three year
period ended December 31, 1998:
<TABLE>
<CAPTION>

                                                       Year Ended December 31,
                                                   -----------------------------
                                                    1998       1997       1996
                                                   ------     ------     ------
<S>                                                <C>         <C>        <C>
     Total sales of Tire Segments                  86.3%      85.8%      85.5%
     Total operating income of Tire Segments       77.7%      78.5%      78.2%
                  Tire sales                       77.2%      77.3%      76.7%
</TABLE>

     Goodyear offers tires for most applications and to all classes of
customers. Worldwide, Goodyear's sales of new tires to the numerous replacement
markets it serves substantially exceed its sales of new tires to original
equipment manufacturers. Goodyear offers two basic constructions of tires,
radial and bias ply. Various belting and reinforcing materials are used,
including nylon and polyester fiber tire cord and steel belts and tire cord.
During 1998, approximately 95.8% of all passenger tires, 84.4% of all light
truck tires and 76.7% of all medium truck tires sold by Goodyear were radial
construction.

     No customer or group of affiliated customers accounted for as much as 5.1%
of Goodyear's consolidated net sales during 1998, 1997 or 1996. Worldwide,
Goodyear's annual net sales to its ten largest customers, including their
respective affiliates, represented less than 21.9% of consolidated net sales
during each of 1998, 1997 or 1996. No customer or group of affiliated customers
accounted for as much as 4.8% of the sales of the Tire Segments during 1998,
1997 or 1996. The ten largest customers of the Tire Segments represented less
than 22.1% of the sales of the Tire Segments during each of 1998, 1997 and 1996.

     New tires are sold under highly competitive conditions throughout the
world. On a worldwide basis, Goodyear has two major competitors:
Bridgestone/Firestone (based in Japan) and Michelin/Uniroyal Goodrich (based in
France). Other competitors include Cooper Tire, Continental/General, Pirelli,
Sumitomo/Dunlop, Toyo, Yokohama, Kumho, Hankook and various regional tire
companies.

     Goodyear competes with other tire manufacturers on the basis of price,
warranty, service, consumer convenience and product design, performance and
reputation. The Company believes Goodyear-brand tires enjoy a high recognition
factor throughout the world and have a reputation for high quality and value.
Kelly-brand, Fulda-brand, Debica-brand, Sava-brand, and various other
house-brand tire lines offered by the Company, and tires manufactured and sold
by the Company to private-brand customers, compete primarily on the basis of
price and performance.

     The Company does not consider its business as a whole, or the business of
the Tire Segments individually or as a group, to be seasonal to any significant
degree. Goodyear maintains a significant inventory of new tires in order to
optimize production schedules and assure prompt delivery to its customers,
especially original equipment manufacturers that require "just in time"
deliveries of tires or tire and wheel assemblies. Goodyear manages its tire
production and inventory levels to avoid unnecessary increases in unit
production costs and limit working capital requirements, ordinarily by
optimizing production schedules consistent with anticipated demand.

     The following table indicates the percentage change in Goodyear's annual
unit sales of passenger, truck and farm tires worldwide:

       PERCENTAGE INCREASE (DECREASE) IN GOODYEAR'S ANNUAL UNIT SALES OF
                        PASSENGER, TRUCK AND FARM TIRES
<TABLE>
<CAPTION>

                                                        1998 vs 1997       1997 vs 1996
                                                       --------------     --------------
<S>                                                    <C>                 <C>
           North American Tire                              2.3%               2.4%
           Europe Tire                                      5.6%               9.8%
           Latin America Tire                              (4.8)%              7.5%
           Asia Tire                                       (7.7)%              4.7%
                  Worldwide (All Tire Segments)             1.7%               5.0%

</TABLE>


                                       5






<PAGE>   8
     Based on information available from various industry and other sources and
information published by the Rubber Manufacturers Association (the "RMA"), the
Company sells more tires in the United States than any other tire manufacturer
and, on the basis of annual net sales, is the third largest tire manufacturer in
the world. Based on various industry and other sources, it is estimated that the
Company's share of the worldwide auto, truck and farm tire markets was
approximately 20% in 1998, 19% in 1997, and 18% in 1996.

NORTH AMERICAN TIRE

     Goodyear's largest Segment, the North American tire business, develops,
manufactures, distributes and sells tires and related products and services in
the United States and Canada (the "North American Tire Segment"). The principal
class of products of the North American Tire Segment is new tires for most
applications. No other class of products or services accounted for as much as
10% of the consolidated sales of the North American Tire Segment during any of
the past three years.

     The table below sets forth the percentage of Goodyear's consolidated net
sales and operating income attributable to the North American Tire Segment, and
the percentage of the North American Tire Segment sales attributable to the sale
of new tires, for each year in the three year period ended December 31, 1998:

<TABLE>
<CAPTION>
                                                       Year Ended December 31,
                                                  ------------------------------
                                                    1998        1997       1996 
                                                  --------    --------   -------
<S>                                               <C>         <C>        <C>
North American Tire Segment sales..............    49.4%       47.5%      47.2% 
North American Tire Segment operating income...    33.6%       31.8%      27.1%
     Tire sales................................    86.3%       86.7%      86.0%
</TABLE>

     TIRES. The North American Tire Segment manufactures and sells a broad line
of tires in North America for automobiles, trucks, buses, tractors, farm
implements, earth moving equipment, aircraft, industrial equipment and various
other applications.

     Goodyear-brand radial passenger tire lines sold in North America include
the premium all season Infinitred, the Eagle performance touring tire lines, the
Eagle F1-Steel, Eagle Ultra Grip GW-2, the Eagle Gatorback and the Eagle
Aquatred high performance tire lines and run-flat extended mobility technology
tires, including the new Aquasteel EMT. Other major lines of passenger tires
include the Regatta, Aquatred and Invicta lines. The major lines of
Goodyear-brand radial light truck tires offered in the United States and Canada
are the Wrangler and Workhorse.

     The North American Tire Segment manufactures and markets a full line of
all-steel cord and belt construction radial medium truck tires, the Unisteel
series, for various applications, including line-haul highway use and off-road
service. The newest truck tire line is the Unisteel G-177, which features a
high-tensile steel reinforced cording, a skid resistant tread design and a new
damage resistant tread compound.

     Several lines of tires for other applications are manufactured by Goodyear
in North America, including radial and bias-ply tires for farm machinery and
heavy equipment. Goodyear also manufactures aircraft tires for commercial and
military aircraft in the United States. The Kelly-Springfield Tire group
("Kelly"), an operating division of the North American Tire Segment,
manufactures and distributes various lines of radial and bias-ply passenger and
truck tires for sale in the United States and Canadian replacement markets.

     RELATED PRODUCTS AND SERVICES OF NORTH AMERICAN TIRE SEGMENT. The North
American Tire Segment also retreads truck, aircraft and heavy equipment tires,
primarily as a service to its commercial customers, and manufactures and sells
tread rubber and other tire retreading materials for various applications.
Additional products and services of the North American Tire Segment include
(1) automotive repair services provided through Goodyear's retail outlets,
(2) the sale to dealers and consumers of automotive repair and maintenance
items, automotive equipment and accessories and other items, and
(3) miscellaneous other products and services.

                                    6
<PAGE>   9
Market and Other Information

    The North American Tire Segment sells Goodyear-brand tires to vehicle
manufacturers for use as original equipment on vehicles they produce and sells
Goodyear-brand, Kelly-brand, other house brand and private brand tires through
various channels of distribution for sale to vehicle owners for replacement
purposes. Goodyear's sales of tires in the North American replacement markets
substantially exceed its sales of tires to original equipment manufacturers.
During 1998, the North American Tire Segment exported and sold approximately
3.3% of its tire production to unaffiliated customers outside North America,
delivered approximately 8.7% of its tire production to the other Tire Segments,
primarily Europe Tire and Latin American Tire, and imported approximately 7.7%
of the tires it sold from the other Tire Segments.

    In North America, all passenger tires (except bias-ply temporary spare
tires) and approximately 94.7% of all light and medium truck tires sold by the
Company during 1998 were radial construction. Approximately 33.8% of all
passenger tires sold in the United States and Canada during 1998 were high
performance type tires.

    No customer or group of affiliated customers of the North American Tire
Segment accounted for as much as 7.0% of its sales during 1998. The ten largest
customers of the North American Tire Segment accounted for less than 34.7% of
its sales during 1998.

    Goodyear is a major supplier of tires to most manufacturers of
automobiles, trucks, farm and construction equipment and aircraft that have
facilities located in North America. The motor vehicle manufacturers supplied by
the North American Tire Segment include DaimlerChrysler, Ford, General Motors,
BMW, Honda, Mitsubishi, Nissan, Toyota, Volvo, AAI, Freightliner, Mack Truck,
Navistar, Peterbuilt, Kenworth, Caterpillar, John Deere and J.I. Case. Aircraft
manufacturers supplied by Goodyear include Boeing and Lockhead-Martin.

    Goodyear's major competitors in the North American tire market are
Bridgestone/Firestone, Michelin/Uniroyal Goodrich, Sumitomo/Dunlop,
Continental/General and Cooper, each with manufacturing facilities and other
operations in North America. Other significant competitors in North America are
Pirelli, Toyo, Yokohama, Kumho, Hankook, who are primarily importers of tires,
and various regional tire manufacturers that export tires to North America.

    Goodyear-brand tires are sold in the United States and Canadian
replacement markets through several channels of distribution. The principal
method of distribution is a large network of independent dealers. Goodyear-brand
tires are also sold to numerous national and regional retail marketing firms in
the United States, including Sears Roebuck & Co., Wal-Mart, Penske Auto Centers
and Montgomery Ward. In addition, Goodyear operates approximately 988 retail
outlets (including auto service centers, commercial tire and service centers and
leased space in department stores) under the Goodyear name or under the Brad
Ragan, Carolina Tire or Just Tires trade styles. Several lines of Kelly-brand
and various other house brand passenger and truck tires are marketed through
independent dealers. Private brand and associate brand tires are sold to
independent dealers, to national and regional wholesale marketing organizations,
including TBCCorporation, retail chain marketers, including Wal-Mart, Discount
Tire, Sears Roebuck & Co. and Big-O, and to various other retail marketers.

    Automotive parts, automotive maintenance and repair services and
associated merchandise, are sold under highly competitive conditions in the
United States and Canada through approximately 915 of the retail outlets
operated by Goodyear. Automotive repair and maintenance items, automotive
equipment and accessories and other items, which are purchased by the Company
for resale, are distributed to many of the Company's tire dealers.

    Goodyear from time to time offers various financing and extended payment
programs to certain of its tire customers in the North American replacement
market. Goodyear does not believe these programs, when considered in the
aggregate, require an unusual amount of working capital relative to the volume
of sales involved and prevailing tire industry practices in North America.

                                       7

<PAGE>   10
    Based on a composite of industry sources and information published by the
RMA, it is estimated that approximately 242 million passenger tires were sold in
the United States during 1998, compared to approximately 238 million in 1997.
Based on current economic forecasts, Goodyear expects the total market for
passenger tires in the United States in 1999 to increase approximately 0.5%
compared to 1998, with 1999 passenger tire demand expected to decrease
approximately 0.8% in the original equipment market and to increase
approximately 0.9% in the replacement market.

    Based on a composite of industry sources and information published by the
RMA, it is estimated that approximately 58 million light and medium highway
truck tires were sold in the United States during 1998, compared to 53 million
units sold during 1997. Goodyear estimates that demand for light and medium
highway truck tires in the United States during 1999 will increase approximately
2.5%.

    Based on information available from various industry and other sources,
the Company sells more tires in the United States and Canada than any other tire
manufacturer. Based on RMA data and other available information, Goodyear
estimates that its share of the North American tire market during 1998 was
approximately 29.6%, compared to 30.2% in 1997 and 30.6% in 1996.

    The National Highway Traffic Safety Administration ("NHTSA"), under
authority granted to it by the National Traffic and Motor Vehicle Safety Act of
1966, as amended, has established various standards and regulations relating to
motor vehicle safety, some of which apply to tires sold in the United States for
highway use. The NHTSA has the authority to order the recall of automotive
products, including tires, having defects deemed to present a significant safety
risk. NHTSA has also issued "Tire Registration" regulations which require the
registration of tires for the purpose of identification in the event of a
product recall and "Uniform Tire Quality Grading" regulations which require the
grading of passenger tires for treadwear, traction and temperature resistance
pursuant to prescribed testing procedures and the molding of such grades into
the sidewall of each tire. Passenger and highway truck tires are required to be
identified by ten-digit manufacturing identification codes molded on the
sidewall of each tire. The effect of compliance with these regulations on
Goodyear's sales and profits cannot be determined. However, these regulations
have increased the cost of producing and marketing passenger tires in the United
States.

EUROPE TIRE

    The Company's second largest Segment, the European tire business,
develops, manufactures, distributes and sells a broad line of tires for
automobiles, trucks, farm implements and construction equipment throughout
Europe and in Morocco and South Africa, distributes and sells tires to various
export markets in the Middle East, Africa and other regions, and provides
related products and services (the "Europe Tire Segment"). The principal class
of products of the Europe Tire Segment is new tires for most applications. The
Europe Tire Segment manufactures tires in plants located in England, France,
Germany, Italy, Luxembourg, Morocco, Poland, Slovenia, South Africa and Turkey.

    The table below sets forth the percentage of Goodyear's consolidated net
sales and operating income attributable to the Europe Tire Segment, and the
percentage of Europe Tire Segment sales attributable to the sale of new tires,
for each year in the three year period ended December 31, 1998:

<TABLE>
<CAPTION>

                                                Year Ended December 31,
                                              ---------------------------
                                              1998       1997       1996
                                              -----      -----      -----
    <S>                                       <C>        <C>        <C>
    Europe Tire Segment sales                 23.1%      22.4%      22.1%
    Europe Tire Segment operating income      26.8%      22.4%      25.7%
         Tire sales                           94.9%      95.2%      95.5%

</TABLE>

                                      8
<PAGE>   11
     The Europe Tire Segment manufactures and sells several lines of radial
passenger and light truck tires, led by the Eagle and the Eagle Aquatred
passenger tire lines and the Wrangler light truck tire line. The Europe Tire
Segment also offers the Unisteel series of truck tires as well as a full line of
bias-ply medium truck tires and a broad line of tires for farm implements and
heavy equipment.

     The Europe Tire Segment sells new, and manufactures and sells retreaded,
aircraft tires in Europe. The Europe Tire Segment also provides various
retreading and related services for truck and heavy equipment tires, primarily
for its commercial customers, offers automotive repair and related services
through certain retail outlets in which it owns a controlling interest, and
provides other related products and services.

Markets and Other Information

     The Europe Tire Segment distributes and sells tires in most countries in
Europe and in Morocco and South Africa. Tires are sold to all classes of
customers. Goodyear's sales to customers in the various replacement markets
served by the Europe Tire Segment substantially exceed its sales to original
equipment manufacturing customers. During 1998, the Europe Tire Segment exported
and sold approximately 2% of its tire production to unaffiliated customers
located outside Europe, Morocco and South Africa, primarily in the Middle East
and Africa. Approximately 0.5% of the tires produced by the Europe Tire Segment
during 1998 were delivered to Goodyear's other Tire Segments, primarily the
North American Tire Segment, and approximately 4.5% of the tires it sold were
imported from the other Tire Segments.

     In Europe, substantially all passenger and light truck tires, and
approximately 90% of all medium truck tires, sold by the Company during 1998
were radials. Approximately 30% of passenger tires sold by the Company in Europe
during 1998 were high performance type tires.

     The Europe Tire Segment is a significant supplier of tires to most
manufacturers of automobiles, trucks and farm and construction equipment located
in Europe and South Africa. Manufacturers supplied by Goodyear include
DaimlerChrysler, Fiat, Volkswagen, Volvo, Ferrari, BMW, Peugeot, Alfa Romeo,
Renault, subsidiaries of Ford and General Motors, and New Holland.

     Goodyear is a leading tire manufacturer in Europe and South Africa. The
Europe Tire Segment's major competitors are Michelin, Continental,
Bridgestone/Firestone, Dunlop and Pirelli. Other significant competitors include
several regional tire producers and imports by tire manufacturers from other
regions, primarily Asia.

     Goodyear-brand tires in the European replacement markets are sold through
various channels of distribution. The principal method of distribution is
through independent tire dealers who sell several brands of tires. In some
countries in Europe, Goodyear-brand tires, as well as Kelly-brand, Fulda-brand,
Debica-brand and Sava-brand tires (which are brands owned or controlled by the
Company), are sold through independent dealers and regional distributors and
through approximately 181 retail outlets operated by multi-brand retail tire
chains controlled by Goodyear. In South Africa, tires are sold through a retail
chain of approximately 220 stores owned by the Company and through independent
dealers. In the Middle East and most of Africa, tires are sold to regional
distributors for resale to independent dealers.

     No customer or group of affiliated customers accounted for as much as 2.8%
of the Europe Tire Segment's sales during 1998. The ten largest customers of the
Europe Tire Segment represented less than 15.1% of the Europe Tire Segment sales
for 1998. The Europe Tire Segment offers payment terms consistent with industry
practice in the region. The working capital requirements of the Europe Tire
Segment are not unusual relative to the volume of sales involved and prevailing
tire industry practices in the countries served by the Europe Tire Segment.

                                       9

<PAGE>   12
LATIN AMERICAN TIRE

     Another Segment, the Latin American tire business, manufactures,
distributes and sells tires in Mexico and throughout Central and South America,
sells tires to various export markets, retreads and sells commercial truck,
aircraft and heavy equipment tires, and provides other products and services
(the "Latin American Tire Segment"). The principal class of products of the
Latin American Tire Segment is new tires for automobiles, trucks and farm
equipment. The Latin American Tire Segment manufactures tires in plants located
in Argentina, Brazil, Chile, Colombia, Guatemala, Mexico, Peru and Venezuela.

     The table below sets forth the percentage of Goodyear's consolidated net
sales and operating income attributable to the Latin American Tire Segment, and
the percentage of Latin American Tire Segment sales attributable to the sale of
new tires, for each year in the three year period ended December 31, 1998:

<TABLE>
<CAPTION>
                                                            Year Ended December 31,
                                                       ------------------------------------------
                                                         1998             1997             1996
                                                       --------        ---------         --------
<S>                                                    <C>             <C>               <C>
     Latin American Tire Segment sales                     9.9%            10.8%            10.5%
     Latin American Tire Segment operating income         16.5%            19.4%            19.4%
          Tire sales                                      90.5%            91.0%            90.9%
</TABLE>

     The Latin American Tire Segment manufactures and sells several lines of
radial and bias-ply passenger, light truck and medium truck tires in Latin
America, including the GPS2 radial passenger tire, the Wrangler radial light
truck tire and various radial and bias-ply medium truck tires. The Latin
American Tire Segment also (1) manufactures and sells tubes for truck and heavy
equipment tires, (2) retreads, and provides various materials and related
services for, truck, aircraft and heavy equipment tires, (3) manufactures other
products, including batteries for motor vehicles, (4) sells new aircraft tires,
and (5) provides miscellaneous other products and services.

Markets and Other Information

     The Latin American Tire Segment distributes and sells a broad line of tires
for automobiles, trucks and farm equipment throughout Latin America and in
various export markets to original equipment manufacturers and the several
replacement markets. Goodyear's sales of tires to the replacement markets served
by the Latin American Tire Segment substantially exceed its sales to original
equipment manufacturers. In Mexico and Central and South America, approximately
82.4% of all passenger and light truck tires, and approximately 26.7% of all
medium truck tires, sold by the Company during 1998 were radials.

     The Latin American Tire Segment sells its tires to vehicle manufacturers in
Argentina, Brazil, Chile, Colombia, Mexico and Venezuela and to independent
dealers and distributors in the several replacement markets in the regions. The
Latin American Tire Segment is a major supplier of tires to most manufacturers
of automobiles and trucks with facilities in the region, including Ford, General
Motors, Volkswagen, DaimlerChrysler, Fiat and Renault.

     Goodyear is the leading tire producer in each of the markets served by the
Latin American Tire Segment. Goodyear's major competitors in Latin America
include Bridgestone/Firestone, Michelin and Pirelli. Other competitors include
various regional producers and imports by various other tire companies,
primarily from Asia. During 1998, the Latin American Tire Segment delivered
approximately 27.7% of its tire production to other Tire Segments, primarily
passenger and truck tires to the United States from plants in Argentina, Brazil,
Chile and Mexico, exported and sold approximately 8.6% of its tire production to
unaffiliated customers outside Latin America, and imported approximately 4.2% of
the tires it sold from the other Tire Segments.

     No customer or group of affiliated customers accounted for as much as 8.2%
of the Latin American Tire Segment's sales during 1998. The ten largest
customers of the Latin American 

                                   10
<PAGE>   13

Tire Segment represented less than 27.5% of its sales for 1998. The working
capital requirements of the Latin American Tire Segment are limited to the
extent possible to reduce the effects of inflationary economic conditions in the
region and are consistent with prevailing tire industry practices in Latin
America. In certain countries the operations of the Latin American Tire Segment
are affected from time to time by price controls, import controls, labor
regulations, tariffs, and other restrictive governmental regulations.

ASIA TIRE

     The Company's tire business in Asia engages in the development,
manufacture, distribution and sale of tires throughout the Western Pacific,
including China, India, Indonesia, Japan, Malaysia and Thailand (the "Asia Tire
Segment"). The Asia Tire Segment manufactures and sells several lines of tires
for automobiles, light and medium trucks, farm implements and construction
equipment for both the original equipment and replacement markets. The Asia Tire
Segment manufactures tires at facilities located in China, India, Indonesia,
Japan, Malaysia, the Philippines, Taiwan and Thailand.

     The table below sets forth the percentage of Goodyear consolidated net
sales and operating income attributable to the Asia Tire Segment, and the
percentage of Asia Tire Segment sales attributable to the sale of new tires, for
each year of the three year period ended December 31, 1998:
<TABLE>
<CAPTION>

                                                  Year Ended December 31,
                                                  -----------------------
                                                  1998      1997      1996
                                                 ------    -----     ------
<S>                                               <C>       <C>       <C>
     Asia Tire Segment sales                      4.0%      5.1%      5.7%
     Asia Tire Segment operating income           0.7%      4.9%      6.0%
          Tire sales                             96.0%     96.9%     96.6%
</TABLE>

     The Asia Tire Segment manufactures and sells several lines of radial and
bias-ply passenger tires, led by the new Eagle F1 high performance line, the
GPS2 and Eagle Aquatred lines, and various lines of radial and bias-ply truck
tires, including the Wrangler D-Mark radial light truck tire line and the
Hi-Miler bias-ply medium truck tire line.

     The Asia Tire Segment also (1) manufactures tubes for truck, farm and heavy
equipment tires, (2) retreads truck, heavy equipment and aircraft tires, and (3)
provides miscellaneous other products and services.

Markets and Other Information

     The Asia Tire Segment distributes and sells tires in most countries in Asia
and the Western Pacific. Tires are sold to all classes of customers. Goodyear's
sales to the replacement markets served by the Asia Tire Segment substantially
exceed its sales to original equipment customers in the region. The Asia Tire
Segment also exports tires to other Tire Segments and to markets the Company had
previously served from other regions or had not previously supplied. During
1998, the Asia Tire Segment delivered approximately 30.3% of its tire production
to other Tire Segments, primarily the North American Tire Segment, exported
and sold approximately 7.8% of its tire production to unaffiliated customers
located outside the region, and imported approximately 1.8% of the tires it sold
from the other Tire Segments. Approximately 85% of all passenger and light truck
tires, and approximately 7% of all medium truck tires, sold by the Asia Tire
Segment during 1998 were radials.

     Goodyear supplies tires to global automobile manufacturers with facilities
in China, Japan, the Philippines and India, including Ford, General Motors,
Volkswagen, DaimlerChrysler, Toyota, Honda, Nissan, BMW, Fiat, Volvo, Isuzu,
Daihatsu and Mitsubishi and regional manufacturers including Bandan (Indonesia),
Perodua and Protron (Malaysia), Maruti, Skoda and Telco (India) and AAT
(Thailand). In the replacement market, Goodyear sells tires through
approximately 1,600 dealers and distributors. In Japan, the Company sells
Goodyear-brand tires made by Sumitomo in the replacement market through
traditional distribution channels.

                                       11
<PAGE>   14
     Goodyear is a leading tire manufacturer in several of the markets served by
the Asia Tire Segment, including Indonesia, Malaysia and the Philippines.
Goodyear is not a major supplier in Thailand, India, Japan, Korea or China. In
Asia, Goodyear's principal competitors include Bridgestone, Michelin, Toyo,
Yokohama, Sumitomo, Kumho, Hankook, MRF, Ceat and numerous regional tire
companies.

     No customer or group of affiliated customers accounted for as much as 10.6%
of the sales of the Asia Tire Segment during 1998. The ten largest customers of
the Asia Tire Segment accounted for less than 31.8% of its 1998 sales.
Ordinarily, the working capital requirements of the Asia Tire Segment are low
relative to the volume of sales involved and are consistent with prevailing tire
industry practices in each market it serves. During the past two years working
capital requirements have increased somewhat due to the economic downturn in
most of the region.

     The Asia Tire Segment information does not include the operations of South
Pacific Tyre, an Australian Partnership, and South Pacific Tyre Ltd, a New
Zealand Company (together "SPT"), which are joint ventures 50% owned by Goodyear
and 50% owned by Pacific Dunlop Corporation. SPT is the largest tire
manufacturer in Australia and New Zealand, with five tire manufacturing plants
and 17 retread plants. For additional information regarding SPT, see Note 19,
"Business Segments", of the notes to Financial Statements set forth in Item 8 of
this Annual Report, at page 64. In Australia and New Zealand, SPT sells Goodyear
brand and Dunlop brand tires through a chain of 540 retail stores and commercial
tire centers owned by SPT.

ENGINEERED PRODUCTS

     Another Segment engages in the development, manufacture, distribution and
sale of numerous rubber and thermoplastic products worldwide (the "Engineered
Products Segment"). The table below sets forth the percentage of Goodyear's
consolidated net sales and operating income attributable to the Engineered
Products Segment for each year in the three year period ended December 31, 1998:
<TABLE>
<CAPTION>

                                                                        Year Ended December 31,
                                                                  ----------------------------------
                                                                   1998          1997          1996
                                                                  ------        ------         -----
<S>                                                                <C>           <C>            <C>
     Engineered Products Segment sales                             10.1%         10.1%          9.8%
     Engineered Products Segment operating income                   9.9%         10.8%         10.1%
</TABLE>

     The products and services comprising the Engineered Products Segment
include: (1) belts and hoses for motor vehicles; (2) air springs, engine mounts
and chassis parts for motor vehicles; (3) conveyor and power transmission belts;
(4) air, water, steam, hydraulic, petroleum, fuel, chemical and materials
handling hose for industrial applications; (5) tank tracks; and (6) various
other engineered rubber products and miscellaneous services. Engineered Products
are manufactured in plants located in the United States, Canada, Brazil,
Australia, China, Venezuela, Mexico, Slovenia and South Africa.

Markets and Other Information

     Most products of the Engineered Products Segment are sold directly to
manufacturers or through independent wholesale distributors. The major portion
of the sales of the Engineered Products Segment is made to various industrial
and transportation markets for replacement purposes.

     The Engineered Products Segment consists of several product lines in
respect of which several manufacturers produce some, but not all, of the
products manufactured by Goodyear. There are numerous suppliers of automotive
belts and hose products, air springs, engine mounts and other rubber components
for motor vehicles. More than 50 major firms participate in the various
engineered rubber products markets. These markets are highly competitive, with
quality,

                                       12
<PAGE>   15
service and price being the most significant factors to most customers.
Goodyear believes the products offered by the Engineered Products Segment are
generally considered to be high quality and competitive in price and
performance.

     During 1998, the ten largest customers of the Engineered Products Segment
accounted for approximately 41.4% of Engineered Products Segment sales and no
customer accounted for more than 13.7% of Engineered Products Segment sales. The
principal customers of the Engineered Products Segment include DaimlerChrysler,
Ford, General Motors, Navistar and AutoZone. The Engineered Products Segment
business is not seasonal to any significant degree and does not maintain a
significant inventory or require an unusual amount of working capital when
considered in relation to the volume of business transacted.


CHEMICAL PRODUCTS

     Another Segment engages in the development, manufacture, distribution and
sale of synthetic rubber and rubber latices and numerous resins and organic
chemicals used in rubber and plastic processing and various other chemical
products for industrial customers worldwide (the "Chemical Products Segment").
The Chemical Products Segment also owns and operates a natural rubber plantation
in Indonesia, owns and operates two natural rubber processing facilities, and
conducts natural rubber purchasing operations.

     The table below sets forth the percentage of Goodyear's consolidated net
sales and operating income attributable to the Chemical Products Segment (which
includes sales and operating income in respect of products transferred to the
other Segments), and to the sales of the Chemical Products Segments to
Goodyear's other Segments, for each year in the three year period ended
December 31, 1998:
<TABLE>
<CAPTION>

                                                                                    Year Ended December 31,
                                                                              --------------------------------
                                                                               1998         1997         1996
                                                                              ------       ------       ------
<S>                                                                            <C>           <C>          <C>  
      Chemical Products Segment sales                                          7.7%         8.3%          8.9%
      Chemical Products Segment operating income                              12.4%        10.7%         11.7%

      Chemical Products Segment sales to other Segments                        4.2%         4.4%          4.2%
</TABLE>

     The major portion (54.0%, 52.3% and 47.4% in 1998, 1997 and 1996,
respectively) of the revenues of the Chemical Products Segment were sales to
Goodyear's other Segments, primarily synthetic rubber and rubber processing
chemicals to the North American Tire Segment, at the lower of a formula price or
market. Substantially all production is in the United States, except for certain
rubber chemicals manufactured in France.

Markets and Other Information

     The Tire Segments purchase substantially all synthetic rubber, and the
major portion of the rubber processing chemicals, produced by the Chemical
Products Segment. All products of the Chemical Products Segment sold to external
customers are sold directly to manufacturers of various rubber, plastic and
chemical products. Natural rubber produced by the Company's plantation and two
natural rubber processing facilities is used by the Company, although in the
past substantially all natural rubber produced by the Company was sold in the
world market. Several major firms are significant suppliers of one or more
chemical products similar to those manufactured by Goodyear. The markets are
highly competitive, with product quality and price being the most significant
factors to most customers. Goodyear believes the products offered by Chemical
Products Segment are generally considered to be high quality and competitive in
price and performance.

     During 1998, the ten largest unaffiliated customers of the Chemical
Products Segment accounted for approximately 10.9% of the sales of the Chemical
Products Segment and no unaffiliated customer accounted for more than 2.0% of
its sales. The Chemical Products Segment business is not seasonal to any
significant degree and does not require an unusual amount of inventory or
working capital relative to the volume of business transacted.

                                       13
<PAGE>   16

                          GENERAL BUSINESS INFORMATION


Sources and Availability of Raw Materials

     The principal raw materials used in Goodyear's tires and other rubber
products are synthetic and natural rubber. Goodyear purchases substantially all
of its requirements for natural rubber in the world market. Synthetic rubber
accounted for approximately 54%, 55% and 54% of all rubber consumed by Goodyear
worldwide during 1998, 1997 and 1996, respectively. The Company's plants located
in Beaumont and Houston, Texas, supply the major portion of its synthetic rubber
requirements in the United States. The major portion of the synthetic rubber
used by Goodyear outside the United States is supplied by third parties. The
principal raw materials used in the production of synthetic rubber are butadiene
and styrene purchased from independent suppliers and isoprene purchased from
independent suppliers or produced by Goodyear from purchased materials.

     Nylon and polyester yarn, substantial quantities of which are processed in
Goodyear's textile mills, and wire for radial tires, a portion of which is
produced by Goodyear, are used in significant quantities by Goodyear. Other
important raw materials used by Goodyear are carbon black, pigments, chemicals
and bead wire. Substantially all of these raw materials are purchased from
independent suppliers, except for certain chemicals which Goodyear manufactures.
Goodyear purchases most of the materials and supplies it uses in significant
quantities from several suppliers, except in those instances where only one or a
few qualified sources are available. As in 1998, Goodyear anticipates the
continued availability (subject to possible spot shortages) of all such
materials during 1999.

     Goodyear uses substantial quantities of chemicals and fuels in the
production of tires and other rubber products, synthetic rubber and latex and
other products. Supplies of chemicals and fuels have been and are expected to
continue to be adequate for the Company's manufacturing plants.

     Natural rubber and certain other raw material prices decreased during 1998.
In general, the Company does not anticipate significant changes in raw material
prices during 1999, although many materials are likely to continue to be subject
to some price volatility.


Patents and Trademarks

     Goodyear owns approximately 1,895 patents issued by the United States
Patent Office and approximately 7,359 patents issued or granted in other
countries around the world, and also has licenses under numerous patents of
others, covering various improvements in the design and manufacture of its
products and in processes and equipment for the manufacture of its products.
Goodyear also has approximately 550 applications for United States Patents
pending and approximately 5,288 patent applications on file in other countries
around the world. While Goodyear considers that such patents, patent
applications and licenses as a group are of material importance, it does not
consider any one patent, patent application or license, or any related group of
them, to be of such importance that the loss or expiration thereof would
materially affect its business considered as a whole or the business of any of
its Segments.

     Goodyear owns and uses approximately 1,100 different trademarks, including
several using the word "Goodyear". These trademarks are protected by
approximately 7,000 registrations worldwide. Goodyear also has approximately 950
trademark applications pending in the United States and other jurisdictions.
While Goodyear believes such trademarks as a group are of importance, the only
trademarks Goodyear considers material to its business considered as a whole or
to the business of any of its Segments are those using the word "Goodyear".
Goodyear believes all of its significant trademarks are valid and will have
unlimited duration as long as they are adequately protected and appropriately
used.

                                       14

<PAGE>   17
Backlog

     Goodyear does not consider its backlog of orders to be material to, or a
significant factor in, evaluating and understanding any of its Segments or its
business considered as a whole.

Government Business

     The total amount of Goodyear's business during 1998 under contracts or
subcontracts which were subject to termination at the election of the United
States Government amounted to approximately 0.6% of Goodyear's consolidated net
sales for 1998. The amount of business under such contracts or subcontracts
during 1997 was 0.6% of Goodyear's consolidated net sales for 1997. The amount
of business under such contracts or subcontracts during 1996 was 1.1% of
consolidated net sales for 1996.

Research and Development

     Goodyear expends significant amounts each year on research for the
development of new, and the improvement of existing, products and manufacturing
processes and equipment. Goodyear maintains substantial research and development
centers for tires and related products in Akron, Ohio, and Colmar-Berg,
Luxembourg; tire technical centers in Cumberland, Maryland, and Tsukuba, Japan;
and tire proving grounds in Akron, Ohio, San Angelo, Texas, Mireval, France, and
Colmar-Berg, Luxembourg. Goodyear operates significant research and development
facilities for other products in Akron, Ohio, Green, Ohio, Lincoln, Nebraska,
Marysville, Ohio, and Orsay, France.

     During the years ended December 31, 1998, 1997, 1996, 1995 and 1994
Goodyear expended, directly or indirectly, $420.7 million, $384.1 million,
$374.5 million, $369.3 million and $341.3 million, respectively, on research,
development and certain engineering activities relating to the design,
development, improvement and modification of new and existing products and
services and the formulation and design of new manufacturing processes and
equipment and improvements to existing processes and equipment. Goodyear
estimates that it will expend approximately $440 million for research and
development activities during 1999.

Employees

     At December 31, 1998, Goodyear employed approximately 97,104 people
throughout the world. Of the approximately 40,798 persons employed in the United
States at December 31, 1998, approximately 11,521 were covered by a master
collective bargaining agreement, dated May 9, 1997, with the United Steel
Workers of America, A.F.L.-C.I.O.-C.L.C. ("USWA"), which agreement will expire
on April 19, 2003 (subject to a reopener on April 19, 2000), and approximately
9,967 were covered by other contracts with the USWA and various other unions.

Compliance with Environmental Regulations

     Goodyear is subject to extensive regulation under environmental and
occupational health and safety laws and regulations concerning, among other
things, air emissions, discharges to waters and the generation, handling,
storage, transportation and disposal of waste materials and hazardous
substances. Goodyear has a continuing program to ensure its compliance with
Federal, state and local environmental and occupational safety and health laws
and regulations. During 1998, 1997, 1996, 1995 and 1994, Goodyear made capital
expenditures aggregating approximately $17.5 million, $16.6 million, $12.5
million, $17.4 million, and $11.7 million, respectively, for environmental
improvement and occupational safety and health compliance projects in respect of
its facilities worldwide. Goodyear presently estimates that it will make capital
expenditures for pollution control facilities and occupational safety and health
projects of approximately $17.8 million during 1999 and approximately $16.8
million during 2000. In addition, Goodyear expended approximately $64.8 million
during 1998, and Goodyear estimates that it will expend approximately $83.8

                                       15

<PAGE>   18
million during 1999 and approximately $78.6 million during 2000, to maintain and
operate its pollution control facilities and conduct its other environmental and
occupational safety and health activities, including the control and disposal of
hazardous substances, which amounts are expected to be sufficient to comply with
applicable existing environmental and occupational safety and health laws and
regulations and are not expected to have a material adverse effect on Goodyear's
competitive position in the industries in which it participates. At December 31,
1998, Goodyear had reserved $71.7 million for anticipated costs associated with
the remediation of numerous waste disposal sites and certain other properties
and related environmental activities. In the future Goodyear may incur increased
costs and additional charges associated with environmental compliance and
cleanup projects necessitated by the identification of new waste sites, the
impact of new and increasingly stringent environmental laws, such as the Clean
Air Act, and regulatory standards and the availability of new technologies.
Compliance with Federal, State and local environmental laws and regulations in
the future may require a material increase in the Company's capital expenditures
and may have a material adverse effect on the Company's earnings and competitive
position.


                   INFORMATION ABOUT INTERNATIONAL OPERATIONS

     The Company, through its foreign subsidiaries, engages in manufacturing or
sales operations in most countries in the world, including manufacturing
operations in 28 foreign countries. Goodyear's international manufacturing
operations consist primarily of the production of tires. Engineered rubber and
certain other products are also manufactured in certain of the Company's plants
located outside the United States.

     Goodyear's consolidated net sales and long-lived assets are split between
the United States and all foreign countries as follows:
 <TABLE>
<CAPTION>

                                 Net Sales                                          Long-Lived Assets
         -----------------------------------------------------   -----------------------------------------------------
                 United States              International              United States               International
 Year    --------------------------  -------------------------   -------------------------  --------------------------
Ended    In Millions   Percent of    In Millions   Percent of    In Millions   Percent of    In Millions   Percent of
12/31    of Dollars   Consolidated   of Dollars   Consolidated   of Dollars   Consolidated   of Dollars   Consolidated
- -------  -----------  ------------- -----------  -------------   -----------  -------------  -----------  ------------
  <S>    <C>          <C>             <C>         <C>             <C>          <C>            <C>           <C>     
  1998   $6,806.4         54%        $5,819.9         46%        $2,750.6        51%        $2,649.5         49%
  1997   $6,831.0         52%        $6,234.3         48%        $2,966.6        59%        $2,074.1         41%
  1996   $6,882.8         53%        $6,102.9         47%        $2,940.5        60%        $1,936.7         40%
</TABLE>

     Net sales to unaffiliated customers are attributed to the country where the
sale is made, without regard to where the product was manufactured or where the
product or service sold was delivered. During 1998, there was no foreign country
in which Goodyear's operations contributed more than 5.5% of Goodyear's
consolidated net sales or employed more than 6.8% of Goodyear's long-lived
assets. Goodyear's operations in Brazil, Canada, England and Germany, Goodyear's
four largest foreign operations, contributed approximately 18% of its
consolidated net sales.

     Goodyear also participates in joint ventures with Pacific Dunlop Limited.
Goodyear and Pacific Dunlop Limited each have a 50% equity interest in South
Pacific Tyres, an Australian partnership, and South Pacific Tyres N.Z. Limited,
a New Zealand company (together, "SPT"). SPT operates five tire manufacturing
plants, 17 retread plants and a chain of approximately 540 retail outlets in
Australia, New Zealand and Papua - New Guinea. The net sales of SPT during 1998,
1997 and 1996 were $636.3 million, $744.2 million and $814.1 million,
respectively. The operating income of SPT during 1998, 1997 and 1996 was $47.2
million, $63.5 million and $75.8 million, respectively.

     In addition to the ordinary risks of the marketplace, the Company's foreign
operations and the results thereof in some countries are affected by price
controls, import controls, labor regulations, tariffs, extreme inflation or
fluctuations in currency values. Furthermore, in certain countries where
Goodyear operates (primarily countries located in Central and South America),
transfers of funds from foreign operations are generally or periodically subject
to various restrictive governmental regulations.

                                       16
<PAGE>   19
ITEM 2. PROPERTIES.

     Goodyear manufactures its products in 83 manufacturing facilities located
around the world. There are 31 plants in the United States and 52 plants in 28
other countries.

     NORTH AMERICAN TIRE SEGMENT MANUFACTURING FACILITIES. The Company owns (or
leases with the right to purchase at a nominal price) and operates the following
manufacturing facilities used by the North American Tire Segment having an
aggregate of approximately 20.9 million square feet of floor space located at:
(A) in the United States (1) tire plants at Akron, Ohio; Danville, Virginia;
Fayetteville, North Carolina; Freeport, Illinois; Gadsden, Alabama; Lawton,
Oklahoma; Topeka, Kansas; Tyler, Texas; and Union City, Tennessee; (2) steel
tire wire cord plant at Asheboro, North Carolina; (3) textile mills at
Cartersville, Georgia; and Decatur, Alabama; (4) tread rubber plants at Radford,
Virginia; Social Circle, Georgia; and Spartanburg, South Carolina; and (5) tire
mold plants at Statesville, North Carolina; and Stow, Ohio; and (B) in Canada,
tire plants located at Medicine Hat, Alberta; Napanee, Ontario; and Valleyfield,
Quebec.

     EUROPE TIRE SEGMENT MANUFACTURING FACILITIES. The Company owns and operates
the following manufacturing facilities used by the Europe Tire Segment having an
aggregate of approximately 13.6 million square feet of floor space located at:
(1) tire plants at Amiens, France; Casablanca, Morocco; Cisterna di Latina,
Italy; Colmar-Berg, Luxembourg; Fulda and Phillippsburg, Germany; Adapazari and
Ismit, Turkey; Debica, Poland; Kranj, Slovenia; Wolverhampton, England; and
Uitenhage, South Africa; and (2) plants at Colmar-Berg, Luxembourg, for the 
manufacture of tire fabric, steel wire tire cord, tire molds and tire
manufacturing machines.

     LATIN AMERICAN TIRE SEGMENT MANUFACTURING FACILITIES. The Company owns and
operates tire plants used by the Latin American Tire Segment having an aggregate
of approximately 7.9 million square feet of floor space located at: Hurlingham,
Argentina; Americana and Sao Paulo, Brazil (also tubes, tire molds, tire fabric
and fabric dipping); Santiago, Chile (also tubes and batteries); Cali, Colombia;
Guatemala City, Guatemala; Mexico City, Mexico; Lima, Peru; and Valencia,
Venezuela.

     ASIA TIRE SEGMENT MANUFACTURING FACILITIES. The Company owns (or has long
term land use rights) and operates tire plants used by the Asia Tire Segment
having an aggregate of approximately 5.4 million square feet of floor space
located at: Dalian, China; Aurangabad and Ballabgarh, India; Bogor, Indonesia;
Tansuno, Japan; Kuala Lumpur, Malaysia; Las Pinas and Marikina, Philippines;
Taipei, Taiwan; and Bangkok, Thailand.

     ENGINEERED PRODUCTS SEGMENT MANUFACTURING FACILITIES. The Company owns (or
leases with the right to purchase at a nominal price) and operates the following
manufacturing facilities used by the Engineered Product Segment having an
aggregate of approximately 5.6 million square feet of floor space located at:
(A) in the United States, (1) hose products plants at Hannibal, Missouri,
Lincoln, Nebraska (also power transmission products), Mt Pleasant, Iowa,
Norfolk, Nebraska, and Sun Prairie, Wisconsin; (2) conveyor belting plants at
Marysville, Ohio, and Spring Hope, North Carolina; (3) air springs plant at
Green, Ohio; (4) molded rubber products plant at St. Marys, Ohio; and 
(5) automotive parts plant at Logan, Ohio; (B) in Canada, (1) hose products 
plants at Collingwood, Ontario, and St. Alphonse de Granby, Quebec; (2) conveyor
belting plant at Bowmanville, Ontario; (3) power transmission products plant at
Owen Sound, Ontario; and (4) molded rubber products plant at Quebec City,
Quebec; (C) in Europe and Africa, an air springs and power transmission products
plant at Kranj, Slovenia, and conveyor belting and power transmission and hose
products plant at Uitenhage, South Africa; (D) in Latin America, (1) conveyor
belting and power transmission and hose products plants at Sao Paulo, Brazil,
and Tinaquillo, Venezuela; (2) air springs plant at Maua, Brazil; (3) hose
products plant at Santiago, Chile; (4) conveyor belting plant at Valencia,
Venezuela; and (5) hose products and air springs plant at San Luis Potosi,
Mexico; and (E) in Asia, (1) conveyor belting plant at Bayswater, Australia; and
(2) hose products plant at Qingdao, China.

                                       17

<PAGE>   20
     CHEMICAL PRODUCTS SEGMENT MANUFACTURING FACILITIES. The Company owns and
operates manufacturing facilities used by the Chemical Products Segment having
an aggregate of approximately 2.6 million square feet of floor space located at:
(1) synthetic rubber and rubber chemicals at Bayport, Beaumont and Houston,
Texas; (2) specialty resins plant at Akron, Ohio; and (3) rubber chemicals
plants at Niagara Falls, New York, and LeHavre, France.

     The manufacturing facilities of Goodyear are, when considered in the
aggregate, modern and adequately maintained. Goodyear's capital expenditures for
new plant and equipment and for expansion, modernization and replacement of
existing plants and equipment and related assets aggregated $838.4 million in
1998, $699.0 million in 1997 and $617.5 million in 1996. Of said amounts, $447.7
million in 1998, $343.2 million in 1997 and $301.4 million in 1996 were expended
on facilities located in the United States. The Company estimates that its
capital expenditures during 1999 (other than the cost of completing the global
alliance with Sumitomo and the cost of any acquisitions of new businesses) will
total approximately $750 million to $900 million.

     Goodyear's radial passenger and truck tire plants in North America and
Europe were operated at approximately 92% of capacity during 1998, 92% of
capacity during 1997 (excluding the 19 day period plants were closed due to the
strike by the United Steel Workers at five tire plants in the United States) and
91% of capacity during 1996. Goodyear's worldwide tire capacity utilization was
approximately 91% of capacity during 1998, 90% during 1997 (excluding the period
of said strike) and 89% during 1996. In order to maintain its competitive
position, respond to changing market conditions and optimize production
efficiencies, Goodyear has a continuing program for rationalizing production,
eliminating inefficient capacity and modernizing and increasing the capacity of
its radial passenger and truck tire facilities. Goodyear has expansion projects
planned or underway at several of its existing tire plants and certain other
tire manufacturers are building, or have announced plans to install, additional
capacity for passenger tires and light and medium truck tires over the next few
years. Since 1996, Goodyear has also acquired, or is in the process of
installing, acquiring or obtaining access to, additional tire manufacturing
capacity in various markets, including China, India, the Philippines, Poland,
Slovenia and South Africa, and, in the planned global alliance with Sumitomo, in
the United States, England, France and Germany. Continued high levels of
capacity utilization by the tire industry during 1999 will be dependent on
continued high production levels by the original equipment manufacturers in the
United States and Europe and growth in the original equipment markets in Asia
and Latin America, coupled with continued high levels of demand in the
replacement markets throughout the world.

     During 1998, the manufacturing facilities used by the Engineered Products
Segment were operated at approximately 76% of rated capacity, compared to
approximately 77% and 69% in 1997 and 1996, respectively. The manufacturing
facilities used by the Chemical Products Segment were operated at approximately
90% of rated capacity during 1998, compared to 89% and 94% in 1997 and 1996,
respectively.

     Giving effect to plant expansions and modernizations recently completed or
presently underway or planned, the Company's manufacturing facilities are
generally expected to have production capacity sufficient to satisfy presently
anticipated demand for the Company's tires and other products.

     The Company also owns and operates a rubber plantation in Indonesia,
natural rubber processing facilities in Indonesia and the Philippines, and
research and development facilities and technical centers in Akron, Ohio,
Colmar-Berg, Luxembourg, Lincoln, Nebraska, Green, Ohio, Marysville, Ohio, and
Orsay, France and tire proving grounds in Akron, Ohio (82 acres), Mireval,
France (450 acres), and San Angelo, Texas (7,243 acres). The Company also
operates tire technical centers in Cumberland, Maryland, and Tsukuba, Japan, and
a tire proving ground in Colmar-Berg, Luxembourg.

     The Company operates approximately 988 retail outlets for the sale of its
tires to consumers in the United States and Canada and approximately 401 retail
outlets in other countries. 

                                       18
<PAGE>   21
Worldwide, the Company also operates approximately 120 tire retreading
facilities and approximately 230 warehouse and distribution facilities.
Substantially all of these facilities are leased. The Company does not consider
any one of these leased properties to be material to its operations. For
additional information regarding leased properties, see Note 8, "Properties and
Plants," and Note 10, "Leased Assets," of the Notes to Financial Statements set
forth in Item 8 of this Annual Report at pages 54 and 58, respectively.


ITEM 3. LEGAL PROCEEDINGS.

     At March 15, 1999, Goodyear was a party to the following material legal
proceedings, as defined in the Instructions to Item 103 of Regulation S-K:

     (A) Since January 19, 1990, a series of 66 civil actions have been filed
against Registrant in the United States District Court for the District of
Maryland relating to the development of lung disease, cancer and other diseases
by former employees of The Kelly-Springfield Tire Company ("Kelly"), formerly a
wholly-owned subsidiary (and now a part) of Registrant, alleged to be the result
of exposure to allegedly toxic substances, including asbestos and certain
chemicals, while working at the Cumberland, Maryland tire plant of Kelly, which
was closed in 1987. The plaintiffs allege, among other things, that Registrant,
as the manufacturer or seller of certain materials, negligently failed to warn
Kelly employees of the health risks associated with their employment at the
Cumberland plant and failed to implement procedures to preserve their health and
safety. The plaintiffs in these civil actions are seeking an aggregate of $650
million in compensatory damages and $6.46 billion in punitive damages. On March
5, 1997, the court granted Registrant's motion for summary judgment and issued
an Order and Judgment dismissing all of these civil actions with prejudice. On
April 7, 1997, the plaintiffs appealed the Order and Judgment of the Court to
the United States Court of Appeals for the Fourth Circuit. On May 11, 1998, the
United States Court of Appeals for the Fourth Circuit vacated the judgment of
the District Court and remanded the cases for further proceedings. On January
28, 1999, the court granted Registrant's motion for summary judgment on
causation and issued a Final Judgment Order with respect to all of these cases,
dismissing each case with prejudice and assessing costs to the plaintiffs. On
February 24, 1999, the plaintiffs appealed the Final Judgment Order of the Court
to the United States Court of Appeals for the Fourth Circuit.

     (B) On June 7, 1990, a civil action, Teresa Boggs, et al. v. Divested
Atomic Corporation, et al., was filed in United States District Court for the
Southern District of Ohio by Teresa Boggs and certain other named Plaintiffs on 
behalf of themselves and a putative class comprised of certain other persons who
resided near the Portsmouth Uranium Enrichment Complex, a facility owned by the 
United States Government as a part of the United States Department of Energy 
("DOE") located in Pike County, Ohio (the "Portsmouth DOE Plant"), against 
Divested Atomic Corporation ("DAC"), the successor by merger of Goodyear Atomic
Corporation ("GAC"), Registrant and Martin Marietta Energy Systems, Inc.,
presently known as Lockheed Martin Energy Systems ("LMES"). GAC had operated the
Portsmouth DOE Plant pursuant to a series of contracts with the DOE for several
years until November 16, 1986, when LMES assumed operation of the Portsmouth DOE
Plant. The Plaintiffs allege that the past and present operators of the
Portsmouth DOE Plant, GAC (then a wholly-owned subsidiary of Registrant) and
LMES, contaminated certain areas near the Portsmouth DOE Plant with radioactive
or other hazardous materials, or both, causing property damage and emotional
distress. Plaintiffs are claiming $300 million in compensatory damages, $300
million in punitive damages and unspecified amounts for medical monitoring and
cleanup costs. This civil action is no longer a class action as a result of
rulings of the District Court decertifying the class. On June 8, 1998, a new
civil action, Adkins, et al. v. Divested Atomic Corporation, et al. 
(Case No. C2 98-595), was filed in the United States District Court for the 
Southern District of Ohio, Eastern Division, on behalf of approximately 276
persons who currently reside, or in the past resided, near the Portsmouth 
DOE Plant against DAC, the Registrant and LMES. The plaintiffs allege, on behalf
of themselves and a putative class of all persons who were residents, property
owners or lessees of property subject to windborne particulates and water run 
off from the Portsmouth DOE Plant, that DAC (and, therefore, Registrant) and
LMES in their operation of the 


                                   19
<PAGE>   22

Portsmouth DOE Plant (i) negligently contaminated, and are strictly liable
for contaminating, the plaintiffs and their property with allegedly toxic
substances, (ii) have in the past maintained, and are continuing to maintain, a
private nuisance, (iii) have committed, and continue to commit, trespass, and
(iv) violated the Comprehensive Environmental Response, Compensation and
Liability Act of 1980. The plaintiffs are seeking $30 million in actual damages,
$300 million of punitive damages, costs, expenses, attorney's fees and other
unspecified legal and equitable remedies.

     (C) On January 13, 1995, a civil action, Gregory Tire, et al. v. Goodyear,
et al. (Cause No. 95-00409), was filed in the 192nd Judicial District Court,
Dallas County, Texas, against Registrant (and two employees of Registrant) by
22 tire dealers located in Texas who are or were customers of Registrant, either
as independent dealers or franchisees. The complaint alleges, among other
things, that in the course of Registrant's commercial relationships and dealings
with the plaintiffs, Registrant violated the Texas Business Opportunities Act
and the Texas Deceptive Trade Practices Act, breached its fiduciary duty to the
plaintiffs, breached its covenants of good faith and fair dealings with the
plaintiffs, violated the Texas Free Enterprise Act, violated the Texas Antitrust
Act, breached certain contracts with the plaintiffs and committed common law
fraud. In 1998, plaintiffs voluntarily dismissed the claim that Registrant
violated the Texas Antitrust Act. On February 23, 1999, on Registrant's motion,
the Court issued an order dismissing with prejudice the plaintiffs' claim that
Registrant breached its fiduciary duty to the plaintiffs. Also in February 1999,
the claims of two of the plaintiffs were dismissed with prejudice. The twenty
plaintiffs are seeking unspecified compensatory damages, exemplary damages equal
to the greater of $230 million or 10% of Registrant's net worth, and injunctive
and other relief.

     (D) On March 15, 1995, a civil action, Orion Tire Corporation, et al. vs.
Goodyear, et al. (Cause No. SA CV 95-221), was filed in the United States
District Court for the Central District of California, against Registrant,
Goodyear International Corporation, a wholly-owned subsidiary of Registrant
("GIC"), and five individuals, including Samir G. Gibara, Chairman of the Board,
Chief Executive Officer and President of Registrant, by Orion Tire Corporation,
a California corporation ("Orion"), China Tire Holdings Limited, a Bermuda
corporation ("China Tire"), and China Strategic Holdings Limited, a Hong Kong
corporation ("China Strategic"). The plaintiffs alleged, among other things,
that, in connection with Registrant's acquisition of a 75% interest in a tire
manufacturing facility (the "Dalian Facility") in Dalian, People's Republic of
China, in 1994, Registrant and GIC engaged in tortious interference with certain
alleged contractual relationships of plaintiffs involving the Dalian Facility,
committed tortious interference with certain prospective economic advantages of
the plaintiffs, violated the California Cartwright Act by engaging in an
unlawful combination and conspiracy in restraint of trade and committed trade
libel and defamation by making oral defamatory and written libelous statements
concerning the plaintiffs to various parties. In addition, all defendants were
alleged to have engaged in a civil conspiracy to induce the entities which owned
the Dalian Facility to breach their contracts with the plaintiffs and to have
engaged in civil racketeering. On motion made by Registrant, the court dismissed
all individual defendants from the proceeding for lack of jurisdiction,
dismissed all claims made by China Strategic and most of the claims made by
Orion and China Tire. The remaining claims of Orion and China Tire are that
Registrant and GIC allegedly (i) engaged in conduct which constituted tortious
interference with the prospective economic advantage of Orion by allegedly
wrongfully obstructing and interfering with Orion's alleged prospective business
ventures involving the Dalian Facility and (ii) committed trade libel and
defamation in respect of Orion and China Tire by knowingly publishing untrue
statements regarding Orion and China Tire to various officials of the Dalian
Facility and various governmental bodies in the People's Republic of China. The
plaintiffs are seeking more than $1.0 billion in actual damages and $3.0 billion
in exemplary damages from Registrant and GIC and such further relief as the
court may deem appropriate.

     (E) In January 1997, Registrant filed a civil action, Goodyear v. Chiles
Power Supply Inc., d/b/a Heatway Systems (Case No. 5:97CV0335), against Chiles
Power Supply Inc. ("Heatway"), which is pending in the United States District
Court for the Northern District of Ohio, Eastern Division, seeking (i) to
collect $2.3 million due for Entran 3 hose sold and delivered to Heatway 


                                   20
<PAGE>   23
and (ii) to obtain a declaratory judgment to the effect that Registrant's
obligations in respect of Entran 2 hose sold to Heatway in the past are limited
by Registrant's standard written terms and conditions of sale. Heatway
counterclaimed, alleging that, among other things, all Entran 2 hose sold to    
Heatway was defective, that Registrant misrepresented the properties and
capabilities of Entran 2 hose, and that Heatway has been damaged as a result.
In June 1998, the District Court granted Registrant's motion for summary
judgment against Heatway as to its claim for $2.3 million due for hose
purchased from Registrant and found, among other things, that Heatway may not
assert any fraud claim against Registrant in respect of substantially all of
the hose sold by Goodyear to Heatway. A trial is scheduled for January of 2000
to adjudicate the remaining claims. Heatway is seeking an unspecified amount of
actual and punitive damages. Heatway has asserted that its actual damages may
be as much as $2.5 billion. In addition, a class action complaint, Anderson, et
al. v. Goodyear, et al., (Case Number 98CV439), was filed in November 1998 in
the District Court of Eagle County, Colorado, against Registrant and Heatway on
behalf of a putative class consisting of all persons who have or had an
ownership interest in real property located in Colorado on which heating
systems using Entran 2 hose have been installed and who have suffered or may
suffer damages to their property due to the alleged defective nature of the
Heatway systems and/or Entran 2 hose. The plaintiffs claim breach of express
warranty, breach of implied warranty of merchantability and fitness for a
particular purpose, negligence and strict liability for defective product
against both Heatway and Registrant. In addition, fifteen other cases involving
twenty-four sites have been filed against Heatway and Registrant by plaintiffs
who purchased Heatway heating systems alleging damages resulting from system
failures based on all or some of the claims made in the Anderson Case. The
plaintiffs in these cases are claiming damages in unspecified amounts, plus
interest from the date damages were incurred, attorney's fees, costs and such
other relief as the court may deem proper.

     (F) Since April 1, 1995, Goodyear has received two subpoenas issued in
connection with an industry-wide investigation being conducted by the Cleveland,
Ohio, office of the Antitrust Division of the United States Department of
Justice into possible violations of Section 1 of the Sherman Act by tire
manufacturers. The subpoenas call for the production of documents to a Federal
grand jury sitting in Cleveland. Goodyear has completed its response to the
subpoenas and is cooperating fully with the Department of Justice in the
investigation.

     (G) In addition to the legal proceedings described above, various other
legal actions, claims and governmental investigations and proceedings covering a
wide range of matters were pending against Registrant and its subsidiaries at
March 15, 1999, including claims and proceedings relating to several waste
disposal sites that have been identified by the USEPA and similar agencies of
various States for remedial investigation and cleanup, which sites were
allegedly used by Goodyear in the past for the disposal of industrial waste
materials. Registrant, based on available information, does not consider any
such action, claim, investigation or proceeding to be material, within the
meaning of that term as used in Item 103 of Regulation S-K and the instructions
thereto.

     Registrant, based on available information, has determined with respect to
each legal proceeding pending against Registrant and its subsidiaries at March
15, 1999, either that it is not reasonably possible that Goodyear has incurred
liability in respect thereof or that any liability ultimately incurred will not
exceed the amount, if any, recorded in respect of such proceeding at 
December 31, 1998, by an amount which would be material relative to the 
consolidated financial position, results of operations or liquidity of Goodyear,
although, in the event of an unanticipated adverse final determination in 
respect of certain proceedings, Goodyear's consolidated net income for the
period during which such determination occurs could be materially affected.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

     No matter was submitted to a vote of the security holders of the Registrant
during the quarter ended December 31, 1998.

                                       21
                                        

<PAGE>   24
ITEM 4(A). EXECUTIVE OFFICERS OF REGISTRANT.

     Set forth below, in accordance with Instruction 3 to Item 401(b) of
Regulation S-K, are: (1) the names and ages of all executive officers (including
executive officers who are also directors) of the Registrant at March 15, 1999,
(2) all positions with the Registrant presently held by each such person and 
(3) the positions held by, and principal areas of responsibility of, each such
person during the last five years.


          Name                         Position(s) Held                  Age
          ----                         ----------------                  ---

    SAMIR G. GIBARA    Chairman of the Board, Chief Executive Officer     59
                                  and President and Director 

    Mr. Gibara served in various managerial capacities after joining
Goodyear in 1966. Mr. Gibara was elected a Vice President of Registrant on
October 6, 1992, serving in that capacity as the executive officer responsible
for strategic planning and business development and as the acting Vice
President of Finance and principal financial officer of Registrant. On May 3, 
1994,  Mr. Gibara was elected an Executive Vice President of Registrant
and, in such capacity, was the executive officer responsible for the North
American Tire Operations of Registrant. Effective April 15, 1995, Mr. Gibara
was elected President and Chief Operating Officer of Registrant. Mr. Gibara was
elected President and Chief Executive Officer of Registrant effective January 1,
1996, and Chairman of the Board, Chief Executive Officer and President
effective July 1, 1996. Mr. Gibara is the principal executive officer of
Registrant. Mr. Gibara has been a director of Registrant since April 15, 1995.

    WILLIAM J. SHARP       President, Global Support Operations           57

    Mr. Sharp served in various tire production posts until elected, effective
April 1, 1991, an Executive Vice President of Registrant, serving in that
capacity, as the executive officer of Registrant responsible for Goodyear's tire
manufacturing and distribution operations and research, development and
engineering activities until October 1, 1992, when he became the executive
officer of Registrant responsible for the operations of Registrant's
subsidiaries in Europe. Effective January 1, 1996, Mr. Sharp was elected
Registrant's President, Global Support Operations of Registrant, and, as such,
he is the executive officer having corporate responsibility for Goodyear's
research and development, manufacturing, purchasing, materials management,
quality assurance, and environmental and health and safety improvement
activities worldwide. Mr. Sharp has been an employee of Goodyear since 1964.

    ROBERT W. TIEKEN            Executive Vice President                  59
                              and Chief Financial Officer

    Mr. Tieken joined Goodyear on May 3, 1994, when he was elected an Executive
Vice President and the Chief Financial Officer of Registrant. From April of
1993 through April of 1994, Mr. Tieken was the Vice President of Finance of
Martin Marietta Corporation. Mr. Tieken was Vice President, Finance and
Information Technology, of General Electric Aerospace from 1988 until it
was acquired by Martin Marietta Corporation in April 1993. Mr. Tieken is the
principal financial officer of Registrant.

    EUGENE R. CULLER, JR.       Executive Vice President                  60

    Mr. Culler served in various capacities until August 2, 1988, when he was
elected an Executive Vice President of Registrant, serving in that capacity as
the executive officer of Registrant responsible for Goodyear's North American
Tire operations until September 30, 1991. Mr. Culler was the President of
Goodyear Canada Inc., a wholly-owned subsidiary of Registrant, from October 1,
1991 to April 15, 1995. Mr. Culler was again elected an Executive Vice President
of Registrant effective April 15, 1995, and, as such, he is the executive
officer responsible for Goodyear's North American Tire Operations. Mr. Culler
has been an employee of Goodyear since 1961.

                                       22

<PAGE>   25
         Name                        Position(s) Held                   Age
         ----                        ----------------                   ---

     JAMES BOYAZIS             Vice President and Secretary             62

     Mr. Boyazis joined Goodyear in 1963, serving in various posts until June 2,
1987, when he was elected a Vice President and the Secretary of Registrant. He 
is also the Associate General Counsel of Registrant.


     JOHN P. PERDUYN                  Vice President                    59 

     Mr. Perduyn served in various public  relations  posts until he was elected
a Vice President of Registrant effective June 1, 1989. He is the executive 
officer of Registrant responsible for Goodyear's public affairs activities. 
Mr. Perduyn has been an employee of Goodyear since 1970.


     RICHARD P. ADANTE                Vice President                    52 

     Mr. Adante served in various engineering and management posts until 
April 1, 1991, when he was elected a Vice President of Registrant. He is the
executive officer of Registrant responsible for materials management. Mr. Adante
has been an employee of Goodyear since 1966.


     GARY A. MILLER                   Vice President                    52 

     Mr. Miller served in various management and research and development posts
until he was elected a Vice President of Registrant effective November 1,
1992. He is the executive officer of Registrant responsible for Goodyear's
purchasing operations. Mr. Miller has been an employee of Goodyear since 1967.


     MIKE L. BURNS                    Vice President                    57 

     Mr. Burns served in various human resources posts until he was elected a
Vice President of Registrant effective March 1, 1993. He is the executive
officer of Registrant responsible for Goodyear's human resources and total
quality systems. Mr. Burns has been an employee of Goodyear since 1965.
 

     GEORGE E. STRICKLER              Vice President                    51

     Mr. Strickler served in various accounting, treasury and financial
management posts until he was elected a Vice President and the Comptroller of
Registrant effective September 1, 1993. Since June 1, 1996, Mr. Strickler has
served as a Vice President of Registrant and is the executive officer of
Registrant responsible for the financial functions of Goodyear's North American
Tires operations. Mr. Strickler has been an employee of Goodyear since 1969.


     RICHARD J. STEICHEN              Vice President                    55

     Dr. Steichen served in various research and development posts until
November 1, 1992, when he was appointed the General Manager of Technology and
Quality Assurance of South Pacific Tyres, a joint venture company 50% owned by
Goodyear, serving in that capacity until November 30, 1994. Dr. Steichen was
elected a Vice President of Registrant effective December 1, 1994, responsible
for Goodyear's worldwide tire technology activities. Since May 1, 1998, 
Dr. Steichen has been the executive officer of Registrant responsible for
Goodyear's research activities. Dr. Steichen has been an employee of Goodyear
since 1973.


     C. THOMAS HARVIE       Vice President and General Counsel          56

     Mr. Harvie joined Goodyear on July 1, 1995, when he was elected a Vice
President and the General Counsel of Registrant. Prior to joining Goodyear, 
Mr. Harvie was a Vice President and the Associate General Counsel of TRW Inc. 
from 1989 through June 1995.

                                       23

<PAGE>   26
           Name                   Position(s) Held                   Age
           ----                   ----------------                   ---

    SYLVAIN G. VALENSI             Vice President                    56 

     Mr. Valensi served in various finance, sales and marketing positions until
November 1993, when he was named President and Chief Executive Officer of
Goodyear France S.A., a wholly-owned subsidiary of Registrant. On February 1,
1996, Mr. Valensi was appointed Vice President, European Region. On November 5,
1996, Mr. Valensi was elected a Vice President of Registrant and in that
capacity serves as the executive officer of Registrant responsible for
Goodyear's tire operations in Europe, Africa and the Middle East. Mr. Valensi
has been an employee of Goodyear since 1965.


    JOSEPH M. GINGO                Vice President                    54

    Mr. Gingo served in various research and development and managerial posts
until elected a Vice President of Registrant effective November 1, 1992, serving
in that capacity as the executive officer of Registrant responsible for
Goodyear's worldwide tire technology activities until January 1, 1995, when he
was appointed Vice President, Asia Region. On November 5, 1996, Mr. Gingo was
elected a Vice President of Registrant and, in that capacity, was responsible
for Goodyear's operations in Asia until September 1, 1998, when he was placed on
special assignment to the Chairman of the Board. Since December 1, 1998, 
Mr. Gingo has served as the Vice President of Registrant responsible for 
Goodyear's worldwide Engineered Products operations. Mr. Gingo has been an 
employee of Goodyear since 1966.


    JOHN C. POLHEMUS               Vice President                    54

    Mr. Polhemus served in various managerial positions in Goodyear's
international operations until June 1, 1991, when he was appointed Managing
Director and President of Goodyear do Brazil Produtos de Borracha Ltda, a
wholly-owned subsidiary of Registrant. On April 10, 1995, Mr. Polhemus was
appointed Vice President for the Latin America region. On November 5, 1996, 
Mr. Polhemus was elected a Vice President of Registrant and, in that capacity, 
is the executive officer of Registrant responsible for Goodyear's Latin American
tire operations. Mr. Polhemus has been an employee of Goodyear since 1969.


    TERRY L. PERSINGER              Vice President                   54

    Mr. Persinger joined Goodyear in 1966, serving in various research and
development and managerial positions until May 16, 1989, when he was appointed
Vice President and General Manager of the Polyester Division. He served in that
capacity until December 1992, when the Polyester Division was sold to Shell Oil
Company and Mr. Persinger left Goodyear and joined Shell. He rejoined Goodyear
effective January 1, 1995, when he was appointed Vice President and General
Manager of Engineered Products. On November 5, 1996, Mr. Persinger was elected a
Vice President of Registrant and, in that capacity, was the executive officer of
Registrant responsible for Goodyear's worldwide Engineered Products operations
until December 1, 1998, when he was placed on special assignment to the Chairman
of the Board.


    DENNIS E. DICK                 Vice President                    59

    Mr. Dick served in various research and development and production posts
until elected a Vice President of Registrant on April 9, 1984, serving as the
executive officer of Registrant responsible for Goodyear's general products
technology management activities worldwide until October 1991, when he was
appointed Vice President and General Manager of Goodyear's Chemical Division. On
November 5, 1996, Mr. Dick was elected a Vice President of Registrant and is the
executive officer of Registrant responsible for Goodyear's worldwide Chemical
Products operations. Mr. Dick has been an employee of Goodyear since 1964.

                                       24
<PAGE>   27
       Name                             Position(s) Held                     Age
       ----                             ----------------                     ---

     JOHN W. RICHARDSON                  Vice President                       54

     Mr. Richardson served in various financial and general management posts
until he was appointed General Auditor of Goodyear on February 1, 1993, serving
in that post until appointed Vice President and Comptroller on June 1, 1996. He
was elected Vice President - Corporate Finance of Registrant on November 5, 1996
and in that capacity is the principal accounting officer of Registrant.
Mr. Richardson has been an employee of Goodyear since 1967.


     CLARK E. SPRANG                     Vice President                       56

     Mr. Sprang served in various financial posts until appointed Vice President
Business Development effective September 1, 1993. Mr. Sprang was elected a
Vice President of Registrant on November 5, 1996 and is the executive officer
of Registrant responsible for Goodyear's worldwide business development
activities. Mr. Sprang has been an employee of Goodyear since 1966.


     WILLIAM M. HOPKINS                  Vice President                       54

     Mr. Hopkins served in various tire technology and managerial posts until
appointed General Manager of Multipurpose Vehicle and Specialty Tires in
January of 1993. Mr. Hopkins was appointed Director of Tire Technology for
North American Tires effective June 1, 1996. He was elected a Vice President of
Registrant effective May 19, 1998 and is the executive officer of Registrant
responsible for Goodyear's worldwide tire technology activities. Mr. Hopkins
has been an employee of Goodyear since 1967.


     KENNETH B. KLECKNER                 Vice President                       51

     Mr. Kleckner served in various engineering and manufacturing management
posts until he was appointed Manager of Registrant's Lawton, Oklahoma Tire Plant
effective July 1, 1993. He served as the Vice President of Manufacturing and
Operations of Kelly-Springfield Tire Company, a division of Registrant, from May
of 1994 until June of 1996, when he was appointed Director - Tire Manufacturing
for the Company's Latin American Region. He was appointed Vice President -
Engineering effective June 16, 1997. Mr. Kleckner was elected a Vice President
of Registrant effective May 19, 1998 and is the executive officer of Registrant
responsible for Goodyear's worldwide process engineering activities. 
Mr. Kleckner has been an employee of Goodyear since 1971.


     DEBRA M. WALKER                     Vice President                       42

     Ms. Walker served in various marketing and information services posts until
she was appointed Manager of Dealer Sales for North American Tires effective
January 1, 1994. She was appointed Director - Retail Systems effective 
February 16, 1995, Vice President - Retail Systems effective April 16, 1996, and
Vice President and Chief Information Officer of Registrant effective April 16, 
1997. Ms. Walker was elected a Vice President of Registrant effective May 19,
1998 and is the Chief Information Officer of Registrant. She is responsible for
Goodyear's global information technology strategy and architecture. Ms. Walker
has been an employee of Goodyear since 1979.


     HUGH D. PACE                        Vice President                       47

     Mr. Pace served in various international sales and marketing posts until
1992, when he became President and Managing Director of Compania Hulera
Goodyear - Oxo, S.A. de C.V., a wholly-owned subsidiary of Registrant. 
Mr. Pace was elected a Vice President of Registrant effective December 1, 1998
and is the executive officer responsible for Goodyear's tire operations in Asia,
Australia and the Western Pacific. Mr. Pace has been an employee of Goodyear
since 1975.

                                       25

<PAGE>   28
          Name                   Position(s) Held                  Age
          ----                   ----------------                  ---

    DONALD D. HARPER              Vice President                    52

    Mr. Harper served in various  industrial  engineering  and human  resources
posts until December 1, 1993,  when he was appointed  Director of Salaried Human
Resources and Employment  Practices.  He was appointed  Director of Human
Resources for North American Tires effective  December 1, 1994. In June 1996,
Mr. Harper was appointed Vice President of Human Resources  Planning,
Development and Change.  Mr. Harper was elected a Vice President  effective
December 1, 1998 and is the executive officer  responsible for Goodyear's human
resources  planning,  development and change.  Mr. Harper has been an employee
of Goodyear since 1968.

    STEPHANIE W. BERGERON    Vice President and Treasurer           45

    Ms. Bergeron joined Goodyear on December 29, 1998 and was elected Vice
President and Treasurer of Registrant effective January 1, 1999. Ms. Bergeron is
the executive officer responsible for Goodyear's worldwide treasury operations,
risk management activities and pension assets management. Prior to joining
Goodyear, Ms. Bergeron was Vice President and Assistant Treasurer - Corporate
Finance of DaimlerChrysler Corporation, serving in that position beginning
November of 1994. She was Finance Director, Corporate Financial Activities, of
Chrysler Corporation from 1993 to November 1994.

    No family relationship exists between any of the above named executive
officers or between said executive officers and any director or nominee for
director of Registrant.

    Each executive officer is elected by the Board of Directors of Registrant
at its annual meeting to a term of one year or until his or her successor is
duly elected, except in those instances where the person is elected at other
than an annual meeting of the Board of Directors in which event such person's
tenure will expire at the next annual meeting of the Board of Directors unless
such person is reelected. The next annual meeting of the Board of Directors is
scheduled to be held on April 12, 1999.





                                    PART II.

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.


    The principal market for Registrant's Common Stock is the New York Stock
Exchange (Stock Exchange Symbol GT). Registrant's Common Stock is also listed on
the Chicago Stock Exchange and The Pacific Exchange. Overseas listings include
the Amsterdam, Paris and the Swiss Stock Exchanges.

    Information relating to the high and low sale prices of Registrant's Common
Stock and the dividends paid on such shares during 1998 and 1997 appears under
the caption "Quarterly Data and Market Price Information" in Item 8 of this
Annual Report, at page 68 and is incorporated herein by specific reference. The
first quarter 1999 cash dividend, paid on March 15, 1999 to shareholders of
record at February 16, 1999, was $.30 per share.

    At February 16, 1999, there were 28,377 record holders of the 155,987,524
shares of the Common Stock of Registrant then outstanding. Approximately
8,467,922 shares of the Common

                                       26

<PAGE>   29
Stock of Registrant were beneficially owned by approximately 34,090 participants
in four Employee Savings Plans sponsored by Registrant and certain of its
subsidiaries. The Northern Trust Company is the Trustee for said Employee
Savings Plans.


                                  * * * * * *



     On February 25, 1999, Registrant issued its 1.2% Convertible Note Due
August 16, 2000 in the principal amount of Y13,073,070,934 (the "Note")
which is convertible into 2,281,115 shares of the Common Stock of Registrant at
a conversion price of Y5,731 per share, subject to certain adjustments. The
Note was purchased by Sumitomo Rubber Industries, Ltd. and is not transferable.
Registrant may redeem the Note prior to the period during which it is
convertible. If the Note is not redeemed, during the period beginning July 16,
2000 and ending August 15, 2000 Sumitomo may convert the entire principal amount
of the Note into said 2,281,115 shares (subject to certain adjustments) of the
Common Stock of Registrant. The Note was sold directly to Sumitomo at par. No
commission or underwriter's discount was paid in connection with the issuance
and sale of the Note and no commission or fee will be paid upon any conversion
of the Note into shares of Registrant's Common Stock. The proceeds were used to
purchase a similar convertible note from Sumitomo. The Registrant determined
that the sale of the Note was, and any issuance of Registrant's Common Stock to
Sumitomo upon any conversion of the Note will be, exempt from registration under
the Securities Act of 1933, as amended (the "Act"), pursuant to Section 4(2) of
the Act, as transactions by an issuer not involving any public offering.

                                       27

<PAGE>   30
ITEM 6. SELECTED FINANCIAL DATA.

<TABLE>
<CAPTION>
                                                                        Year Ended December 31,
                                                  ---------------------------------------------------------------------
(In millions, except per share)............          1998           1997           1996           1995          1994
                                                  ---------      ---------      ---------      ---------      ---------
<S>                                               <C>            <C>            <C>            <C>            <C>
Net Sales.................................        $12,626.3      $13,065.3      $12,985.7      $13,039.2      $12,209.2
Income from Continuing
     Operations...........................            717.0          522.4          558.5          575.2          560.7
Discontinued Operations...................            (34.7)          36.3         (456.8)          35.8            6.3
                                                  ---------      ---------      ---------      ---------      ---------
Net Income................................        $   682.3      $   558.7      $   101.7      $   611.0      $   567.0
                                                  =========      =========      =========      =========      =========
Per Share of Common Stock:
Income (Loss) Per Share - Basic:
Income from Continuing
     Operations...........................        $    4.58      $    3.34      $    3.60      $    3.78      $    3.71
Discontinued Operations...................             (.22)           .24          (2.94)           .24            .04
                                                  ---------      ---------      ---------      ---------      ---------
Net Income - Basic........................        $    4.36      $    3.58      $     .66      $    4.02      $    3.75
                                                  =========      =========      =========      =========      =========
Income (Loss) Per Share - Diluted:
Income from Continuing
     Operations...........................        $    4.53      $    3.30      $    3.56      $    3.74      $    3.66
Discontinued Operations...................             (.22)           .23          (2.91)           .23            .04
                                                  ---------      ---------      ---------      ---------      ---------
Net Income - Diluted......................        $    4.31      $    3.53      $     .65      $    3.97      $    3.70
                                                  =========      =========      =========      =========      =========
Dividends Per Share.......................        $    1.20      $    1.14      $    1.03      $     .95      $     .75
Total Assets..............................        $10,589.3      $ 9,917.4      $ 9,671.8      $ 9,789.6      $ 9,123.3
Long Term Debt............................        $ 1,186.5      $   844.5      $ 1,132.2      $ 1,320.0      $ 1,108.7
Shareholders' Equity......................        $ 3,745.8      $ 3,395.5      $ 3,279.1      $ 3,281.7      $ 2,803.2
</TABLE>

Notes:  (1) See "Principles of Consolidation" at Note 1 ("Accounting
            Policies") to the Financial Statements at page 48.

        (2) Net Income in 1998 included a net after-tax  gain of $61.3 
            million, or $.38 per  share-diluted,  from the sale of the All 
            American  Pipeline System and related assets, rationalizations and 
            the sale of other assets.

        (3) Net Income in 1997 included net after-tax charges of $176.3 
            million, or $1.12 per share-diluted, for rationalizations.

        (4) Net  Income in 1996  included net  after-tax  charges of $573.0  
            million, or $3.65 per  share-diluted,  for the writedown of the All 
            American Pipeline System and related assets and other 
            rationalizations.

                                       28
<PAGE>   31
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
        CONDITION AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

     (All per share amounts are diluted)


CONSOLIDATED

     Sales in 1998 were $12.63 billion, compared to $13.07 billion in 1997 and
$12.99 billion in 1996.

     Income from continuing operations in 1998 was $717.0 million or $4.53 per
share, increasing 37.3% from $522.4 million or $3.30 per share in 1997 and
28.4% from $558.5 million or $3.56 per share in 1996.

     Net income was $682.3 million or $4.31 per share in 1998, compared to
$558.7 million or $3.53 per share in 1997 and $101.7 million or $.65 per share
in 1996. Net income reflected the discontinued operations of the Company's oil
transportation business, as discussed below.

Net Sales

     Worldwide tire unit sales in 1998 increased 1.7% from 1997. Replacement
unit sales increased 4.4%, but original equipment volume decreased 4.3% due
primarily to adverse economic conditions in Latin America and Asia. North
American volume rose 2.3% and European unit sales were 5.6% higher. In 1997,
tire unit sales rose 5.0% on increased replacement volume in all regions and
higher original equipment volume in North America, Europe and Latin America.

     Revenues in 1998 were favorably impacted by higher tire unit sales and
acquisitions, but decreased due primarily to the adverse effect of currency
translation on international results. The Company estimates that versus 1997,
currency movements adversely affected revenues in 1998 by approximately $468
million. In addition, revenues in 1998 decreased due to continued worldwide
competitive pricing pressures, lower tire unit sales in Latin America and Asia,
lower unit sales of engineered and chemical products and strikes in the U.S.
against General Motors. Revenues in future periods may continue to be adversely
affected by currency translations and competitive pricing pressures.

     Revenues in 1997 increased due primarily to higher unit sales of tires and
engineered products and acquisitions, despite continued competitive pricing
pressures worldwide and the strengthening of the U.S. dollar in 1997 versus
various foreign currencies. The Company estimates the adverse affect of currency
movements on revenues in 1997 to be approximately $383 million.

Cost of Goods Sold

     Cost of goods sold was 76.6% of sales in 1998, compared to 76.7% in 1997
and 76.8% in 1996. Raw material costs decreased during 1998 and 1997, and are
not expected to increase significantly in 1999. Labor costs increased in both
1998 and 1997, due in part to United States wage agreements, which provided for
significant wage and benefit improvements.

     Manufacturing costs were adversely affected in 1998 by the transition to
seven-day operations at certain U.S. and European production facilities, and in
1997 by a 19-day strike against the Company by the United Steel Workers of
America, A.F.L.-C.I.O.-C.L.C. (USWA). Costs in both 1998 and 1997 benefited from
efficiencies achieved as a result of ongoing cost containment measures.

     Research and development expenditures in 1998 were $420.7 million,
compared to $384.1 million in 1997 and $374.5 million in 1996. Expenditures in
1999 are expected to be approximately $440 million.

                                       29

<PAGE>   32
SAG

    Selling, administrative and general expense (SAG) in 1998 was 14.9% of
sales, compared to 14.4% in 1997 and 14.5% in 1996. SAG in 1998 was adversely
affected by software reengineering costs and acquisitions. SAG benefited in both
1998 and 1997 from lower employment levels in the U.S., which reduced
compensation and benefit costs, and the favorable impact of ongoing worldwide
cost containment measures. SAG in 1997 was adversely affected by the acquisition
of the South African subsidiary.

EBIT

    EBIT (gross margin less selling, administrative and general expense)
reflected the adverse affect of currency translations. The Company estimates
that currency movements adversely affected EBIT in 1998 by approximately $65
million versus 1997. The adverse impact on 1997 EBIT was estimated to be
approximately $46 million versus 1996.

Rationalizations and Other Actions

1998

    The Company recorded a benefit totaling $22 million ($14.7 million after
tax or $.09 per share) in the second quarter resulting from the favorable
settlement of obligations related to the Company's withdrawal of support for the
worldwide Formula 1 racing series. Additionally, the Company reversed certain
reserves totaling $7.7 million ($4.9 million after tax or $.03 per share)
related to plant downsizing and closure activities in North America, due to a
change in the 1997 rationalization plan. The Company also recorded gains
totaling $123.8 million ($76.4 million after tax or $.48 per share) on the
disposition of a latex processing facility in Georgia, six distribution
facilities in North America and certain other real estate.

1997

    As a result of continued competitive conditions in the markets served by
the Company, a number of rationalization actions were approved in 1997 to reduce
costs and focus on core businesses. In connection with these actions,
obligations under certain leases and other contracts were accrued, other assets
were written off and over 3,000 associates have been or will be released. A
charge of $265.2 million ($176.3 million after tax or $1.12 per share) was
recorded, of which $52.5 million related to non-cash writeoffs and $212.7
million related to future cash outflows, primarily for associate severance
costs. The remaining balance of this provision totaled $88.2 million and $201.9
million at December 31, 1998 and 1997, respectively.

    The Company recorded a charge of $146.1 million for the release of more
than 3,000 associates around the world. At December 31, 1997, approximately 450
associates had been released at a total cost of $25.3 million. During 1998,
approximately 1,200 associates were released at a cost of approximately $30
million. The 1997 plan provides for the release of approximately 1,400 more
associates and $59.3 million had been reserved for that cost at December 31,
1998.

    Optimization, downsizing, consolidation and withdrawal costs, other than 
associate-related costs, of $119.1 million were recorded, of which $60.5
million were incurred through December 31, 1998.

    The actions consisted of the withdrawal of support of Formula 1 racing,
downsizing and closure actions at four United States production facilities, the
consolidation of the Kelly-Springfield division into the Company's headquarters,
the consolidation of distribution facilities in North America from 40 to 18, the
consolidation of commercial tire outlets and the realignment of certain
production. The costs include the writeoff of buildings and equipment, lease
cancellation and non-cancelable lease costs and the cost of fulfillment of
certain contracts.


                                    30

<PAGE>   33
     At December 31, 1998 and 1997, the remaining balance of the provision for
these costs totaled $28.9 million and $112.8 million, respectively. During 1998,
approximately $54.2 million was charged to the reserve and $29.7 million was
reversed ($22 million in respect of withdrawal of support for Formula 1 racing
and $7.7 million for plant downsizing and closure activities that were changed).
The Company expects that the major portion of the actions will be completed
during 1999 with the balance to be completed in 2000. Annual pretax savings of
approximately $200 million are expected when the actions have been fully
implemented.

1996

     As part of a rationalization plan the Company recorded charges totaling
$148.5 million ($95.3 million after tax or $.61 per share) related to worldwide
workforce reductions, consolidation of operations and the closing of
manufacturing facilities. The remaining balance of these provisions totaled $9.1
million and $49.6 million at December 31, 1998 and 1997, respectively.

     The Company recorded $113.3 million for the release of approximately 2,800
associates around the world. At December 31, 1997, approximately 2,300
associates had been released at a cost of approximately $85.8 million. During
1998, approximately 150 associates were released at a cost of $13.1 million. The
1996 reserve was reduced by approximately $8.7 million due to a higher than
expected number of retirements. The Company plans to release approximately 120
more associates under the 1996 plan and had $5.7 million reserved at
December 31, 1998 for that cost.

     Rationalization costs, other than for associate-related costs, of $35.2
million were recorded, of which $31.8 million were incurred through December 31,
1998.

     The costs related to discontinuing the production of polyvinylchloride
(PVC) at the Niagara Falls chemical manufacturing facility, the closure of
certain Canadian retail stores, production rationalization plans at
international locations, primarily the closure of the Greece tire manufacturing
facility, and rationalization of production at various tire plants in the United
States. The costs recorded and incurred related primarily to the writeoff of
equipment and noncancellable leases. The remaining balance of these provisions
at December 31, 1998 and 1997 totaled $3.4 million and $22.1 million,
respectively. The Company expects to substantially complete these plans in 1999.
Annual pretax savings of approximately $110 million are expected when the plans
have been fully implemented.

     Asset Sales -- The Company recorded net gains totaling $32.1 million ($21.6
million after tax or $.14 per share) related to the sale of assets.

     For further information, refer to the note to the financial statements 
No. 2, Rationalizations.

Interest Expense

     Interest expense in 1998 was $147.8 million, compared to $119.5 million
in 1997 and $128.6 million in 1996. Debt levels increased in 1998 to fund
acquisitions and support increased working capital levels.

Other Expense

     Other expense was $46.4 million in 1998, compared to $24.5 in 1997 and
$22.6 in 1996. A charge of $15.9 million ($10.4 million after tax or $.07 per
share) was recorded in 1998 for the settlement of several related lawsuits
involving employment matters in Latin America. Interest income decreased in both
1998 and 1997 due primarily to lower levels of time deposits worldwide.

     For further information, refer to the note to the financial statements 
No. 5, Other Expense.

                                       31

<PAGE>   34
Foreign Currency Exchange

     Foreign currency exchange increased pretax income by $2.6 million in 1998
and $34.1 million in 1997, but lowered pretax income by $7.4 million in 1996.
The improvement in 1997 was due primarily to the Company's currency exposure
management strategies, primarily related to the impact of the strengthening of
the U.S. dollar versus various European and Asian currencies.

Income Taxes

     The Company's effective tax rate was 27.6%, 28.0% and 29.6% in 1998, 1997
and 1996, respectively. Net income in 1998 and 1997 benefited from a lower
effective tax rate due to strategies that allowed the Company to manage global
cash flows and minimize tax expense.

     For further information, refer to the note to the financial statements 
No. 17, Income Taxes.

Discontinued Operations

     On July 30, 1998, the Company sold substantially all of the assets and
liabilities of its oil transportation business to Plains All American Inc., a
subsidiary of Plains Resources Inc. The loss on the sale, net of income from
operations during 1998, totaled $34.7 million after tax or $.22 per share.
Proceeds from the sale were $422.3 million, which included distributions to the
Company prior to closing of $25.1 million. The principal assets of the oil
transportation business included the All American Pipeline System, a heated
crude oil pipeline system consisting of a 1,225 mile mainline segment extending
from Las Flores and Gaviota, California, to McCamey, Texas, a crude oil
gathering system located in California's San Joaquin Valley and related terminal
and storage facilities. The transaction has been accounted for as a sale of
discontinued operations, and accordingly, the accompanying financial information
has been restated where required.

     For further information, refer to the note to the financial statements 
No. 3, Discontinued Operations.

Strategic Alliance

     On February 3, 1999, the Company signed a memorandum of understanding (MOU)
with Sumitomo Rubber Industries, Ltd. (SRI), under which the Company and SRI
would enter into a strategic alliance for the manufacture and sale of tires. The
MOU provides for the creation of jointly held tire companies in Europe, North
America and Japan, jointly held companies for global technology exchange and for
global purchasing, and the investment by the Company and SRI in the common stock
of the other. Definitive agreements are expected to be signed later this year.
The Company expects to realize synergies and efficiencies from the integration
and merger of its operations with those of SRI and accordingly, produce and
distribute a broader variety of lower cost, higher quality products.

     Under the terms of the MOU, the Company would acquire 75% ownership of the
tire company in Europe, which would hold substantially all of each party's tire
manufacturing and sales operations in that region. The Company's businesses in
Poland, Slovenia, South Africa, Turkey and Morocco (all of which are managed as
part of the Company's European tire business unit) would not be a part of the
European tire company. The Company would also acquire 75% ownership of the tire
company in North America, which would hold substantially all of SRI's tire
manufacturing operations in North America and certain of SRI's sales and
distribution operations in that region. The remainder of SRI's North American
sales and distribution operations would be acquired in their entirety by the
Company. In addition, the Company would acquire 25% ownership of each of two
tire companies in Japan, one of which would be responsible for the sale and
distribution of most tires under the Company's trademarks in the Japanese
replace-

                                       32

<PAGE>   35
ment market, and the other of which would be responsible for the sale and
distribution of most tires under both the Company's and SRI's trademarks to
original equipment manufacturers in Japan. The Japanese replacement tire company
would hold the assets of the Company's replacement tire business in Japan. The
Company would also acquire 51% ownership of the global technology company and
80% ownership of the global purchasing company.

    The terms of the agreement provide for a cash payment by the Company to SRI
totaling $936 million associated with the formation of the European and North
American tire companies. The transaction would be accounted for by the Company
as a purchase of 75% of SRI's businesses to be held by the European and North
American companies, a sale of 25% of the Company's businesses to be held by the
European tire company and a sale of 75% of the Company's businesses to be held
by the Japanese tire companies. All, or a substantial portion of, the cash
payment by the Company is expected to be financed by the issuance of debt in
1999.

    In addition to the companies formed under the alliance, the Company would
acquire 10% of the outstanding equity of SRI, and SRI would acquire common stock
of the Company having an equivalent market value. The Company expects to issue
shares of its common stock to SRI out of treasury.

Year 2000

    The Year 2000 Issue is the result of computer programs being written using
two digits rather than four to define the applicable year. Any computer program
that has date sensitive software may recognize a date using "00" as the year
1900 rather than the year 2000. This could result in a temporary inability to
process transactions or engage in normal manufacturing or other business
activities.

    The Company, on a coordinated basis and with the assistance of IBM and
other consultants, is addressing the Year 2000 Issue. The Company has
inventoried and assessed all date sensitive technical infrastructure and
information and transaction processing computer systems ("I/T Systems") and
determined that a substantial portion of its software and some hardware must be
modified or replaced. Plans are being implemented to correct and test all
affected I/T Systems, with priorities assigned based on the importance of the
activity. The Company has also inventoried and assessed its manufacturing and
other operating systems that may be date sensitive ("Process Systems"),
including those that use embedded technology such as micro-controllers and
micro-processors. The Company has identified substantially all of the software
and hardware installations that will be necessary to achieve Year 2000
compliance and has made substantial progress in repairing the existing and
acquiring and installing the new I/T Systems and Process Systems necessary to
achieve Year 2000 compliance. 

    The Company monitors its Year 2000 compliance efforts with respect to I/T
Systems and Process Systems in three phases: (1) the identification and
inventory of date sensitive transactions, processes and systems (the "Inventory 
Phase"), (2) the determination of repairs and replacements required, if any,
through testing, analysis and design (the "Analysis Phase"), and (3) the repair 
or acquisition, installation and testing of Year 2000 compliant systems (the
"Remediation Phase"). All I/T Systems and Process Systems are scheduled to have
been repaired or acquired and installed, tested and determined to be Year 2000
compliant by November of 1999.

    The Company has completed the Inventory Phase and the Analysis Phase, and
substantially completed the Remediation Phase, in respect of the critical I/T
Systems, including its order entry, shipping and billing systems and technical
infrastructure, and the critical Process Systems located in its tire
manufacturing facilities. The following table indicates the Company's progress
in its Year 2000 compliance program.

                                       33

<PAGE>   36
        Estimated Percentage of Year 2000 Compliance Activity Completed
<TABLE>
<CAPTION>
                                                         I/T       Process
                                                     Systems       Systems
- --------------------------------------------------------------------------------
<S>                                                  <C>           <C>     
     Inventory Phase Completed at:
                                  12/31/97              75%           25%
                                   9/30/98             100%          100%
                                  12/31/98             100%          100%
- --------------------------------------------------------------------------------
     Analysis Phase Completed at:
                                  12/31/97              50%           10%
                                   9/30/98             100%           90%
                                  12/31/98             100%           95%
- --------------------------------------------------------------------------------
     Remediation Phase Completed at:
                                  12/31/97              25%            0%
                                   9/30/98              60%           57%
                                  12/31/98              74%           66%
- --------------------------------------------------------------------------------
</TABLE>

     The cost of repairing the Company's existing I/T Systems that will be
modified in order to achieve Year 2000 compliance is estimated to be $80 million
to $100 million, including the $16 million expended in 1997 and the $42 million
expended during 1998. The remaining $22 million to $42 million will be spent
during 1999 as the Company completes the repair, installation and testing of
software and hardware and, in a few instances, the purchase and installation of
new hardware. All of the costs of repairing such existing I/T Systems will be
for consulting fees and software and hardware modifications, which costs have
been and will be expensed in the period incurred. The cost of new hardware has
been and will be capitalized.

     In addition, for several years the Company, with the assistance of
PricewaterhouseCoopers LLP and other consultants, has also been designing,
acquiring and installing various business transaction processing I/T Systems.
The software and hardware purchased and installed in connection with these new
I/T Systems in each case provide significant new functionality and, in some
instances, will also replace non-compliant I/T Systems with new Year 2000
compliant I/T Systems. Due to the integrated nature of these I/T Systems
enhancement projects, it is not practicable to segregate the costs associated
with the elements of these new I/T Systems that may have been accelerated to
facilitate Year 2000 compliance. The Company estimates that prior to January 1,
2000 it will have spent approximately $205 million to $240 million for
consulting, software and hardware costs incurred in connection with the I/T
Systems enhancement projects in process since 1996, of which amount
approximately $145 million has been expended through December 31, 1998,
including $122 million during 1998. The Company anticipates that costs incurred
in respect of such projects will be approximately $60 million to $95 million
during 1999. Through December 31, 1998, approximately $17 million of these costs
have been expensed and approximately $128 million of these costs have been
capitalized. Substantially all of the remaining consulting, software and
hardware costs for these I/T Systems enhancement projects will be capitalized.

     The Company is modifying or replacing and testing its Process Systems at an
anticipated cost of between $25 million and $30 million, substantially all of
which is for the acquisition of replacement systems. The cost of the Process
Systems has been and will be capitalized. Through December 31, 1998, the cost of
Process Systems installed by the Company has totaled $20 million, all of which
was incurred during 1998.

     The Company's Year 2000 compliance cost (including the cost of all I/T
Systems enhancement projects) are expected to total approximately $310 million
to $370 million, of which amount $223 million has been expended through December
31, 1998. All Year 2000 costs have been and will be funded from operations.

     For 1998, costs for repairing existing I/T Systems for Year 2000 compliance
were approximately 12% of the Company's budget for information technology and it
is expected that such 

                                       34

<PAGE>   37
Year 2000 compliance efforts will represent approximately 9% of the Company's
information technology budget during 1999. The total cost of repairing existing
I/T Systems and of the I/T Systems enhancement projects represented 47% of the
Company's information technology budget during 1998 and will represent
approximately 33% of its 1999 information technology budget.

     While a few information technology projects have been deferred or
reprioritized, the impact of any delays in implementing these projects due to
Year 2000 compliance efforts has not affected, and is not expected to affect,
the Company's financial condition or to have any significant impact on its
results of operations during 1999 or thereafter.

     The Company has surveyed its significant suppliers to determine the extent
to which the Company may be vulnerable to their failure to correct their own
Year 2000 issues. Based on responses to its survey and other communications
received to date, the Company is able to assess the Year 2000 readiness of
approximately 10% of its significant suppliers. Failure of the Company's
significant trading partners to address Year 2000 issues could have a material
adverse effect on the Company's operations, although it is not possible at this
time to quantify the amount of revenues and profits that might be lost, or the
costs that could be incurred, by the Company.

     In addition, parts of the global infrastructure, including national banking
systems, electrical power, transportation facilities, communications and
governmental activities, may not be fully functional after 1999. Failures in the
global infrastructure could significantly reduce the Company's ability to
manufacture its products at affected locations and its ability to serve its
customers as effectively as they are now being served. The Company reviews
available information, including governmental and industry reports, regarding
elements of the global infrastructure that may affect its operations, to
evaluate their expected Year 2000 readiness.

     While the Company believes its efforts to address the Year 2000 Issue will
be successful in avoiding any material adverse effect on the Company's
operations or financial condition, it recognizes that failing to resolve Year
2000 Issues on a timely basis would, in a "most reasonably likely worst case
scenario", significantly limit its ability to manufacture and distribute certain
of its products for a period of time, which is most likely to arise in the event
of the failure of one or more significant suppliers or essential components of
the global infrastructure, such as power sources. The Company is not able to
estimate its lost revenues, lost profits and costs incurred in the event of the
occurrence of the "most reasonably likely worst case scenario". If the Company's
systems are not Year 2000 compliant in a timely manner, the Company may also
incur liability for breach of contract or other harm. It is not possible at this
time to estimate either the risk of incurring any such liability or the nature
or amount of any such liability.

     The Company has started its contingency planning for its critical
operational areas that might be affected by the Year 2000 Issue if its
compliance is delayed. In early 1999, the Company will also review the extent to
which contingency plans may be required for any suppliers, components of the
global infrastructure or other third parties that fail to achieve Year 2000
compliance. The Company's contingency plans were 10% complete at December 31,
1998 and are expected to be completed by June 30, 1999. The contingency plans
will include identification of critical processes, risk assessment and response
techniques in the event of a system failure. Planned responses to system
failures include emergency response teams designed to produce prompt corrective
action, identification of alternate sources of supply, manual processing of
transactions, manual control of production processes and the stock piling of raw
materials and finished goods in those instances where a high risk of a supply
failure is suspected. In certain cases, especially global infrastructure
failures, there may be no practical alternative course of action available to
the Company that will permit resumption of an interrupted business activity.

     The foregoing discussion regarding Year 2000 project timing, effectiveness,
implementation and costs are based on management's current evaluation using
available information. Factors that might cause material changes include, but
are not limited to, the availability of key Year 

                                       35

<PAGE>   38
2000 personnel, the readiness of third parties, and the Company's ability to
respond to unforeseen Year 2000 complications.

The Euro

     Effective January 1, 1999, member states of the European Economic and
Monetary Union converted to a common currency known as the Euro. Modifications
to certain of the Company's information systems software were required in
connection with this conversion. The Company has completed these modifications
at a nominal cost, and does not anticipate that the conversion to the Euro will
have any significant operational impact. Additionally, the Company does not
expect the conversion to the Euro to have a material impact on results of
operations, financial position or liquidity of its European businesses.

Recently Issued Accounting Standards

     The Financial Accounting Standards Board has issued Statement of Financial
Accounting Standards No. 133 (SFAS 133), "Accounting for Derivative Instruments
and Hedging Activities". SFAS 133 requires all derivatives to be recognized as
either assets or liabilities on the balance sheet and be measured at fair value.
Changes in such fair value are required to be recognized in earnings to the
extent that the derivatives are not effective as hedges. SFAS 133 is effective
for fiscal years beginning after June 15, 1999, and is effective for interim
periods in the initial year of adoption. The Company has not yet determined the
financial statement impact of the adoption of SFAS 133.

SEGMENT INFORMATION

     The Company has adopted Statement of Financial Accounting Standards No. 131
(SFAS 131), "Disclosures about Segments of an Enterprise and Related
Information", effective December 31, 1998. SFAS 131 requires disclosure of
segment information on the basis that is used internally for evaluating
performance and deciding how to allocate resources to the Company's operations.
Accordingly, segment information for 1997 and 1996 has been restated to conform
to the requirements of SFAS 131.

     Segment information reflects the strategic business units of the Company,
which are organized to meet customer requirements and global competition. The
tire business is managed on a regional basis. Accordingly, the Company's tire
segments consist of North American Tire, Europe Tire, Latin American Tire and
Asia Tire. Engineered Products and Chemical Products are managed on a global
basis.

     Results of operations in the tire and engineered products business segments
were measured based on net sales to unaffiliated customers and EBIT. Results of
operations of the chemical business included transfers to other segments. EBIT
is computed as follows: net sales less cost of goods sold and selling,
administrative and general expense, including allocated central administrative
expenses. For further information, refer to the note to the financial statements
No. 19, Business Segments.

     Segment EBIT was $1,125.7 million in 1998, $1,202.1 million in 1997 and
$1,167.7 million in 1996. Segment operating margin in 1998 was 8.6%, compared to
8.8% in 1997 and 8.6% in 1996.

North American Tire

     In North America, sales in 1998 of $6.24 billion increased slightly from
$6.21 billion in 1997 and 1.8% from $6.12 billion in 1996.

     Unit sales in 1998 increased 2.3% from 1997. Replacement unit sales
increased 3.6%, but original equipment volume decreased slightly due primarily
to strikes against General Motors. 

                                       36

<PAGE>   39
In 1997, unit sales rose 2.4%, with original equipment volume increasing 4.3%
and replacement volume 1.4% higher.

    Revenues increased in 1998 and 1997 on higher unit sales, but were
adversely affected by competitive pricing pressures, a change in mix and the
impact of currency translation on Canadian results. In addition, revenues were
adversely affected by reduced demand resulting from strikes against General
Motors in 1998 and by strikes against the Company in 1997. Revenues in future
periods may continue to be adversely affected by competitive pricing pressures.

    EBIT in North America was $378.6 million in 1998, decreasing 1.0% from
$382.5 million in 1997 but increasing 19.7% from $316.2 million in 1996.
Operating margin in 1998 was 6.1%, compared to 6.2% in 1997 and 5.2% in 1996.

    EBIT in 1998 reflected lower revenues and costs associated with the
transition to seven-day operations at certain production facilities, the
consolidation of warehouse operations and software reengineering costs. EBIT in
both 1998 and 1997 reflected higher unit sales, lower raw material costs, lower
SAG, improved productivity and the effects of ongoing cost containment measures.
EBIT in 1997 was adversely affected by increased costs resulting from the
previously mentioned strikes against the Company.

    EBIT in 1998 did not include gains totaling $51.8 million from asset sales
and favorable experience in rationalization programs. EBIT also excluded
rationalization charges of $107.6 million in 1997 and $80.0 million in 1996.


Europe Tire

    In Europe, sales in 1998 of $2.91 billion decreased slightly from $2.93
billion in 1997 but increased 1.4% from $2.87 billion in 1996.

    Unit sales in 1998 increased 5.6% from 1997. Replacement unit sales
increased 8.4%, but original equipment volume was 1.6% lower. In 1997, unit
sales rose 9.8%, with replacement volume increasing 5.2% and original equipment
volume 23.5% higher.

    Revenues decreased in 1998 due primarily to the effects of currency
translations and competitive pricing. Tire unit sales in 1998 were higher, due
in part to the acquisition of a majority interest in tire manufacturing
operations in Slovenia. Revenues increased in 1997 on higher unit sales, and
results were favorably impacted by the acquisition of a majority interest in
tire manufacturing and distribution operations in South Africa. Revenues were
adversely affected in 1997 by the effects of currency translation and
competitive pricing.

    EBIT in Europe was $302.1 million in 1998, increasing 12.3% from
$269.1 million in 1997 and increasing slightly from $299.8 million in
1996. Operating margin in 1998 was 10.4%, compared to 9.2% in 1997 and 10.4% in
1996.

    EBIT in 1998 increased due primarily to higher tire unit volume, lower raw
material costs, productivity improvements and the effects of cost containment
measures. EBIT in 1997 decreased due primarily to competitive pricing pressures
and the effects of currency translation, but was favorably impacted by increased
revenues, lower raw material costs and productivity improvements.

    EBIT in 1998 did not include gains totaling $4.1 million from asset sales.
EBIT also excluded rationalization charges of $50.9 million in 1997 and $29.4
million in 1996.

    Revenues and EBIT may continue to be adversely affected in future periods
by currency translations and competitive pricing pressures.


Latin American Tire

    In Latin America, sales in 1998 of $1.25 billion decreased 11.9% from $1.41
billion in 1997 and 9.0% from $1.37 billion in 1996.

                                       37

<PAGE>   40
     Unit sales in 1998 decreased 4.8% from 1997. Replacement unit sales
increased slightly while original equipment volume was 17.3% lower. In 1997,
unit sales rose 7.5%, with replacement volume increasing 2.8% and original
equipment volume 21.4% higher.

     Revenues in 1998 decreased due primarily to lower tire unit sales resulting
from unfavorable economic conditions in the region, the effects of currency
translations and competitive pricing pressures. Revenues rose in 1997 on higher
tire unit sales.

     EBIT in Latin America was $186.1 million in 1998, decreasing 20.3% from
$233.5 million in 1997 and 17.9% from $226.8 million in 1996. Operating margin
in 1998 was 14.9%, compared to 16.5% in 1997 and 16.6% in 1996.

     EBIT in 1998 decreased due primarily to lower revenues and the effects of
currency translations. EBIT in 1997 increased due primarily to lower raw
material costs, improved productivity and the effects of ongoing cost
containment measures.

     EBIT in 1998 did not include a net charge totaling $12.5 million from an
asset sale and a lawsuit settlement. EBIT also excluded rationalization charges
of $36.5 million in 1997 and $20.8 million in 1996.

     Revenues and EBIT in Latin America in future periods are likely to be
adversely affected by the expected continuing unfavorable economic conditions in
the region, especially in Brazil.


Asia Tire

     In Asia, sales in 1998 of $501.8 million decreased 24.8% from $666.9
million in 1997 and 31.8% from $736.2 million in 1996.

     Unit sales in 1998 decreased 7.7% from 1997. Replacement unit sales
increased 2.2% but original equipment volume was 44.8% lower. In 1997, unit
sales rose 4.7%, with replacement volume increasing 6.6% and original equipment
volume 1.6% lower.

     Revenues in 1998 decreased due primarily to the effects of currency
translation, lower tire unit sales resulting from the severe economic downturn
in the region and competitive pricing pressures. Revenues in 1997 reflected
higher tire unit sales, but decreased due primarily to the effects of currency
translation, an economic downturn in the Western Pacific and competitive pricing
conditions in many countries in the region.

     EBIT in Asia was $7.5 million in 1998, decreasing substantially from $58.6
million in 1997 and $70.2 million in 1996. Operating margin in 1998 was 1.5%,
compared to 8.8% in 1997 and 9.5% in 1996.

     EBIT in 1998 decreased due to lower revenues and reduced levels of capacity
utilization. EBIT in 1997 decreased due to lower revenues, but was favorably
impacted by lower raw material costs and the effects of ongoing cost containment
measures.

     EBIT in 1998 did not include a gain of $10.1 million from an asset sale.
EBIT also excluded rationalization charges of $1.8 million in 1996.

     Revenues and EBIT in Asia in future periods are likely to be adversely
affected by the expected continuing unfavorable economic conditions in the
region.

     Sales and operating income of the Asia segment reflect the results of the
Company's majority-owned tire business in the region. In addition, the Company
owns a 50% interest in South Pacific Tyres Ltd. (SPT), the largest tire
manufacturer, marketer and exporter in Australia and New Zealand. Results of
operations of SPT are not reported in segment results, and are reflected in the
Company's Consolidated Statement of Income using the equity method.

     The following table presents the sales and operating income of the
Company's Asian segment together with 100% of the sales and operating income of
SPT:

                                       38

<PAGE>   41
<TABLE>
<CAPTION>
           (In millions)           1998            1997           1996
           -----------------------------------------------------------
           <S>                 <C>             <C>            <C>
           Net Sales:
             Asia Segment      $  501.8        $  666.9       $  736.2
             SPT                  636.3           744.2          814.1
           -----------------------------------------------------------
                               $1,138.1        $1,411.1       $1,550.3
           Operating Income:
             Asia Segment      $    7.5        $   58.6       $   70.2
             SPT                   47.2            63.5           75.8
           -----------------------------------------------------------
                               $   54.7        $  122.1       $  146.0
</TABLE>

Engineered Products

     Sales in Engineered Products in 1998 of $1.28 billion decreased 3.4% from
$1.32 billion in 1997 but increased slightly from $1.27 billion in 1996.

     Revenues in Engineered Products decreased in 1998 due primarily to lower
unit sales volume resulting from adverse economic conditions in Latin America
and the sale of the Jackson, Ohio automotive trim plant in 1997. Revenues
increased in 1997 on higher unit sales resulting in part from acquisitions of
manufacturing and distribution operations.

     EBIT in 1998 was $111.8 million, decreasing 14.1% from $130.1 million in
1997 and 5.7% from $118.5 million in 1996. Operating margin in 1998 was 8.7%,
compared to 9.8% in 1997 and 9.3% in 1996.

     EBIT in Engineered Products decreased in 1998 due primarily to lower
revenues. EBIT increased in 1997 due primarily to higher unit volume, improved
productivity and ongoing cost containment measures.

     EBIT in 1998 did not include a gain of $.6 million from an asset sale. EBIT
also excluded rationalization charges of $6.0 million in 1997 and $15.2 million
in 1996.


Chemical Products

     Sales in Chemical Products in 1998 of $970.8 million decreased 10.9% from
$1.09 billion in 1997 and 15.8% from $1.15 billion in 1996.

     Revenues in Chemical Products decreased in 1998 and 1997 due to reduced
unit volume and competitive pricing pressures. Revenues in 1998 were also
adversely affected by the sale of the Calhoun, Georgia latex processing
facility.

     EBIT in 1998 was $139.6 million, increasing 8.8% from $128.3 million in
1997 and 2.5% from $136.2 million in 1996. Operating margin in 1998 was 14.4%,
compared to 11.8% in 1997 and 1996.

     EBIT in Chemical Products in 1998 increased due primarily to improved
results in natural rubber operations. EBIT increased in 1997 due primarily to
lower manufacturing costs and a more favorable product mix.

     EBIT in 1998 excluded a gain of $61.5 million from an asset sale. EBIT in
1996 excluded gains from asset sales of $42.4 million and rationalization
charges of $11.6 million.

LIQUIDITY AND CAPITAL RESOURCES

OPERATING ACTIVITIES

     Cash provided by operating activities was $439.1 million in 1998. Cash was
used for working capital requirements and pension funding, as discussed below.
Cash was also used for payments made related to rationalization programs.

                                       39
<PAGE>   42
Working Capital

     Working capital requirements increased for inventories and payables, due in
part to worldwide production rationalization and increased raw material
inventories.

Pensions

     The Company's domestic pension funding practice since 1993 has been to
fund, from operations, amounts in excess of the requirements of federal laws and
regulations. The Company funded $83.5 million in 1998. During the six years
ended December 31, 1998 the Company funded a total of $772.8 million, and the
major domestic pension plans were fully funded at that date.

     For further information on pensions, refer to the note to the financial
statements No. 13, Pensions.

INVESTING ACTIVITIES

     Cash used in investing activities was $701.5 million during 1998. Capital
expenditures were $838.4 million, of which amount $365.1 million was used on
projects to increase capacity and improve productivity and the balance was used
for tire molds and various other projects. Capital expenditures are expected to
approximate $750-$900 million in 1999. At December 31, 1998, the Company had
binding commitments for land, buildings and equipment of $194.8 million.

             (In millions)                1998       1997       1996
             ---------------------------------------------------------
             Capital Expenditures       $838.4     $699.0     $617.5
             Depreciation                487.8      453.9      419.9

     Other investing activities in 1998 included acquisitions of majority
ownership interests in tire manufacturers in Slovenia, India and Japan. In
addition, the Company raised its ownership to 100% of the Company's tire and
engineered products subsidiary in South Africa and the Brad Ragan subsidiary in
the United States. Investing activities in 1998 also included expenditures for
information systems hardware and software and the divestitures of the Company's
oil transportation business, a latex processing facility in Georgia, six
distribution facilities in North America and other miscellaneous real estate.

     For further information on investing activities, refer to the note to the
financial statements No. 4, Strategic Alliance and Noncash Investing Activities.

FINANCING ACTIVITIES

     Cash provided by financing activities was $246.3 million during 1998. Debt
levels increased, reflecting in part cash outflows for operating and investing
activities.


           (Dollars in millions)            1998        1997        1996
           -------------------------------------------------------------
           Consolidated Debt            $1,975.8    $1,351.2    $1,376.7
           Debt to Debt and Equity         34.5%       28.5%       29.6%

     During the first quarter of 1998, the Company issued domestic long term
fixed rate debt totaling $250 million. In addition, the acquisition of majority
ownership of the Indian tire manufacturer increased debt by $103 million. During
1998 the Company also repaid two term loans totaling $102.2 million and entered
into a new term loan agreement totaling $50.0 million.

Credit Sources

     Substantial short term and long term credit sources are available to the
Company globally under normal commercial practices. At December 31, 1998, there
were worldwide credit sources totaling $3.4 billion, of which $1.4 billion were
unused, including the two revolving cred-

                                       40
<PAGE>   43
it facility agreements discussed below. In addition, the Company maintains a
commercial paper program, whereunder the Company may have outstanding up to
$550 million at any time.

     The Company is a party to two revolving credit facility agreements,
consisting of a $700 million five year revolving credit facility and a $300
million 364-day revolving credit facility. Each of the facility agreements is
with 23 domestic and international banks. Under the $700 million facility
agreement, the Company may borrow at any time until July 13, 2003, when the
commitment terminates and any outstanding loans mature. Under the $300 million
facility agreement, the Company may borrow until July 12, 1999, on which date
the facility commitment terminates, except as it may be extended on a bank by
bank basis. If a bank does not extend its commitment if requested to do so, the
Company may obtain from such bank a two year term loan up to the amount of such
bank's commitment. There were no borrowings outstanding under these agreements
at December 31, 1998.

Other Financing Activities

     Throughout 1998, the Company sold certain domestic accounts receivable
under continuous sale programs whereby, as these receivables were collected, new
receivables were sold. Under these agreements, undivided interests in designated
receivable pools are sold to purchasers with recourse limited to the receivables
purchased. At December 31, 1998 and 1997, the outstanding balance of receivables
sold under these agreements amounted to $550 million.

     The Board of Directors of the Company approved a three year share
repurchase program in 1997, whereunder the Company may acquire up to $600
million of outstanding Common Stock of the Company. The program is designed to
give the Company better flexibility in funding future acquisitions and to
optimize shareholder value. During 1998, 1,500,000 shares were repurchased under
this program at an average cost of $56.82.

     For further information on financing activities, refer to the note to the
financial statements No. 9, Financing Arrangements and Derivative Financial
Instruments.

     Funds generated by operations, together with funds available under existing
credit arrangements, are expected to be sufficient to meet the Company's
currently anticipated operating cash requirements. As previously discussed, in
February 1999 the Company signed a memorandum of understanding to acquire
certain businesses from Sumitomo Rubber Industries, Ltd. (SRI). Under the terms
of the memorandum, the Company would pay $936 million to SRI. The Company
anticipates funding all or a substantial portion of the acquisition with the
issuance of debt in 1999.

ITEM 7(A). QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Interest Rate Risk

     The Company actively manages its fixed and floating rate debt mix, within
defined limitations, using refinancings and unleveraged interest rate swaps. The
Company will enter into fixed and floating interest rate swaps to alter its
exposure to the impact of changing interest rates on consolidated results of
operations and future cash outflows for interest. Fixed rate swaps are used to
reduce the Company's risk of increased interest costs during periods of rising
interest rates. Floating rate swaps are used to convert the fixed rates of long
term borrowings into short term variable rates. Interest rate swap contracts are
thus used by the Company to separate interest rate risk management from the debt
funding decision. At December 31, 1998, the interest rate on 55% of the
Company's debt was fixed by either the nature of the obligation or through the
interest rate contracts, compared to 62% at December 31, 1997.

                                       41

<PAGE>   44
     The following tables present information at December 31:

<TABLE>
<CAPTION>
            (In millions)                          1998         1997
            --------------------------------------------------------
            <S>                                    <C>           <C>
            Interest Rate Contracts
            Fair value-- liability               $  2.2       $   .8
            Carrying amount -- liability             .1           .5 
            Pro forma fair value -- liability       3.2          2.2
            --------------------------------------------------------


     The pro forma information assumes a 10% decrease in variable market
interest rates at December 31 of each year, and reflects the estimated fair
value of contracts outstanding at that date under that assumption.

            (In millions)                          1998         1997
            --------------------------------------------------------
            <S>                                    <C>           <C>
            Fixed Rate Debt
            Fair value -- liability              $938.6       $595.8
            Carrying amount -- liability          879.2        571.3
            Pro forma fair value -- liability     997.7        626.8
            --------------------------------------------------------

     The pro forma information assumes a 100 basis point decrease in market
interest rates at December 31 of each year, and reflects the estimated fair
value of fixed rate debt outstanding at that date under that assumption.

     The sensitivity to changes in interest rates of the Company's interest
rate contracts and fixed rate debt was determined with a valuation model based
upon net modified duration analysis. The model assumes a parallel shift in the
yield curve, and the precision of the model decreases as the assumed change in
interest rates increases.

Foreign Currency Exchange Risk

     In order to reduce the impact of changes in foreign exchange rates on
consolidated results of operations and future foreign currency denominated cash
flows, the Company was a party to various foreign currency forward exchange
contracts at December 31, 1998 and 1997. These contracts reduce exposure to
currency movements affecting existing foreign currency denominated assets,
liabilities and firm commitments resulting primarily from trade receivables and
payables, equipment acquisitions, intercompany loans and the Company's Swiss
franc debt. The contract maturities match the maturities of the currency
positions. Changes in the fair value of forward exchange contracts are
substantially offset by changes in the fair value of the hedged positions.

     The following table presents information at December 31:

            (In millions)                          1998          1997
            ---------------------------------------------------------
            <S>                                    <C>           <C>
            Fair value -- favorable              $ 82.3       $ 71.0
            Carrying amount -- asset               87.7         78.5
            Pro forma change in fair value          8.6         15.0
            ---------------------------------------------------------
</TABLE>

     The pro forma information assumes a 10% change in foreign exchange rates
at December 31 of each year, and reflects the estimated change in the fair
value of contracts outstanding at that date under that assumption.

     The sensitivity to changes in exchange rates of the Company's foreign
currency positions was determined using current market pricing models.

     For further information on interest rate contracts and foreign currency
exchange contracts, refer to the note to financial statements No. 9, Financing
Arrangements and Derivative Financial Instruments.

                                       42
<PAGE>   45


              ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
               
                                     INDEX
                                        
        CONSOLIDATED FINANCIAL STATEMENTS--FINANCIAL STATEMENT SCHEDULES

<TABLE>
<CAPTION>
               
                                                                            Page
                                                                            ----
<S>                                                                         <C> 
Report of Independent Accountants.......................................     43
Consolidated Statement of Income -- years ended
  December 31, 1998, 1997 and 1996......................................     44
Consolidated Balance Sheet -- December 31, 1998 and 1997................     45
Consolidated Statement of Shareholders' Equity -- years ended
  December 31, 1998, 1997 and 1996......................................     46
Consolidated Statement of Cash Flows -- years ended
  December 31, 1998, 1997 and 1996......................................     47
Notes to Financial Statements...........................................     48
Supplementary Data (unaudited)..........................................     68
Financial Statement Schedules...........................................    FS-1


</TABLE>
                        

                       REPORT OF INDEPENDENT ACCOUNTANTS

To the Board of Directors and Shareholders of The Goodyear Tire & Rubber Company

     In our opinion, the consolidated financial statements listed in the index
on this page present fairly, in all material respects, the financial position of
The Goodyear Tire & Rubber Company and Subsidiaries at December 31, 1998 and
1997, and the results of their operations and their cash flows for each of the
three years in the period ended December 31, 1998, in conformity with generally
accepted accounting principles. These financial statements are the
responsibility of the Company's management; our responsibility is to express an
opinion on these financial statements based on our audits. We conducted our
audits of these statements in accordance with generally accepted auditing
standards which require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements, assessing the
accounting principles used and significant estimates made by management, and
evaluating the overall financial statement presentation. We believe that our
audits provide a reasonable basis for the opinion expressed above.



/s/ PricewaterhouseCoopers LLP
PricewaterhouseCoopers LLP


Cleveland, Ohio
February 3, 1999

                                       43




<PAGE>   46
CONSOLIDATED STATEMENT OF INCOME
<TABLE>
<CAPTION>
(Dollars in millions, except per share)
Year Ended December 31,                                                  1998                    1997                    1996
- -----------------------------------------------------------------------------------------------------------------------------
<S>                                                                   <C>                      <C>                      <C>
 Net Sales                                                       $   12,626.3            $   13,065.3            $   12,985.7
 Cost of Goods Sold                                                   9,672.9                10,015.6                 9,968.9
 Selling, Administrative and General Expense                          1,881.1                 1,886.7                 1,887.2
 Rationalizations (Note 2)                                             (153.5)                  265.2                   116.4
 Interest Expense (Note 15)                                             147.8                   119.5                   128.6
 Other Expense (Note 5)                                                  46.4                    24.5                    22.6
 Foreign Currency Exchange                                               (2.6)                  (34.1)                    7.4
 Minority Interest in Net Income of Subsidiaries                         31.5                    44.6                    43.1
- -----------------------------------------------------------------------------------------------------------------------------
 Income from Continuing Operations before Income Taxes                1,002.7                   743.3                   811.5
 United States and Foreign Taxes on Income (Note 17)                    285.7                   220.9                   253.0
- ------------------------------------------------------------------------------------------------------------------------------
 Income from Continuing Operations                               $      717.0            $      522.4            $      558.5
 Discontinued Operations (Note 3)                                       (34.7)                   36.3                  (456.8)
- ------------------------------------------------------------------------------------------------------------------------------
 Net Income                                                      $      682.3            $      558.7            $      101.7
- ------------------------------------------------------------------------------------------------------------------------------
 Income (Loss) Per Share -- Basic:
- ------------------------------------------------------------------------------------------------------------------------------
   Income from Continuing Operations                             $       4.58            $       3.34            $       3.60
   Discontinued Operations                                               (.22)                    .24                   (2.94)
- ------------------------------------------------------------------------------------------------------------------------------
   Net Income                                                    $       4.36            $       3.58            $        .66

   Average Shares Outstanding                                     156,570,476             156,225,112             155,051,802
- ------------------------------------------------------------------------------------------------------------------------------
 Income (Loss) Per Share -- Diluted:
- ------------------------------------------------------------------------------------------------------------------------------
   Income from Continuing Operations                             $       4.53            $       3.30            $       3.56
   Discontinued Operations                                               (.22)                    .23                   (2.91)
- ------------------------------------------------------------------------------------------------------------------------------
   Net Income                                                    $       4.31            $       3.53            $        .65
   Average Shares Outstanding                                     158,307,212             158,169,534             156,778,058
- ------------------------------------------------------------------------------------------------------------------------------
</TABLE>
The accompanying notes are an integral part of this financial statement.

                                       44

<PAGE>   47

CONSOLIDATED BALANCE SHEET

(Dollars in millions)
December 31,                                     1998                    1997
- --------------------------------------------------------------------------------

Assets
Current Assets:
    Cash and cash equivalents                  $   239.0              $   258.6
    Accounts and notes
     receivable (Note 6)                         1,770.7                1,733.6
    Inventories (Note 7)                         2,164.5                1,835.2
    Prepaid expenses and other
     current assets                                354.9                  336.5

- --------------------------------------------------------------------------------
         Total Current Assets                    4,529.1                4,163.9

Long Term Accounts and Notes Receivable            173.5                  201.9
Investments in Affiliates, at equity               111.4                  124.6
Other Assets                                        99.5                  134.1
Deferred Charges                                 1,317.3                1,143.2
Properties and Plants (Note 8)                   4,358.5                4,149.7

- --------------------------------------------------------------------------------
         Total Assets                          $10,589.3              $ 9,917.4

Liabilities
Current Liabilities:
    Accounts payable-- trade                   $ 1,131.7              $ 1,177.8
    Compensation and benefits                      751.0                  782.7
    Other current liabilities                      351.9                  421.8
    United States and foreign taxes                252.6                  362.0
    Notes payable to banks (Note 9)                763.3                  440.2
    Long term debt due within one year              26.0                   66.5

- --------------------------------------------------------------------------------
         Total Current Liabilities               3,276.5                3,251.0

Compensation and Benefits                        1,945.9                1,945.7
Long Term Debt (Note 9)                          1,186.5                  844.5
Other Long Term Liabilities                        175.6                  224.5
Minority Equity in Subsidiaries                    259.0                  256.2

- --------------------------------------------------------------------------------
         Total Liabilities                       6,843.5                6,521.9

Shareholders' Equity Preferred Stock, no
 par value:
    Authorized, 50,000,000 shares, unissued          --                     --
Common Stock, no par value:
    Authorized, 300,000,000 shares
    Outstanding shares, 155,943,535
     (156,588,783 in 1997)                         155.9                  156.6
Capital Surplus                                  1,015.9                1,061.6
Retained Earnings                                3,477.8                2,983.4
Accumulated Other Comprehensive Income            (903.8)                (806.1)

- --------------------------------------------------------------------------------
         Total Shareholders' Equity              3,745.8                3,395.5

- --------------------------------------------------------------------------------
         Total Liabilities and Shareholders'
          Equity                               $10,589.3              $ 9,917.4

The accompanying notes are an integral part of this financial statement.


                                      45

<PAGE>   48
CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY
<TABLE>
<CAPTION>
                                                                                              Accumulated Other
                                                                                            Comprehensive Income
                                                                                          ------------------------                  
                                                  Common Stock                                Foreign      Minimum           Total
                                                ---------------    Capital     Retained      Currency      Pension   Shareholders'
(Dollars in millions, except per share)         Shares   Amount    Surplus     Earnings   Translation    Liability          Equity
- ----------------------------------------------------------------------------------------------------------------------------------
<S>                                        <C>           <C>       <C>         <C>        <C>            <C>         <C>
Balance at December 31, 1995
  (after deducting 42,154,357 treasury 
  shares)                                  153,524,311   $ 153.5   $ 975.2     $ 2,661.0    $   (481.7)    $ (26.3)     $ 3,281.7
    Comprehensive income:
      Net income                                                                   101.7
      Foreign currency translation                                                               (26.7)
      Minimum pension liability (net of 
      tax of $4.1)                                                                                            (4.7)
         Total comprehensive income                                                                                          70.3
    Cash dividends-- $1.03 per share                                              (159.7)                                  (159.7)
    Common stock issued from treasury:
      Dividend Reinvestment and
        Stock Purchase Plan                     91,310        .1       4.3                                                    4.4
      Stock compensation plans               2,434,353       2.5      79.9                                                   82.4
- ----------------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1996
  (after deducting 39,628,694 treasury 
  shares)                                  156,049,974     156.1   1,059.4       2,603.0        (508.4)      (31.0)       3,279.1
    Comprehensive income:
      Net income                                                                   558.7
      Foreign currency translation                                                              (269.6)
      Minimum pension liability (net of 
      tax of $1.6)                                                                                             2.9
         Total comprehensive income                                                                                         292.0
    Cash dividends-- $1.14 per share                                              (178.3)                                  (178.3)
    Common stock acquired                   (1,478,200)     (1.5)    (76.9)                                                 (78.4)
    Common stock issued from treasury:
      Dividend Reinvestment and
        Stock Purchase Plan                     56,399        .1       3.1                                                    3.2
      Stock compensation plans               1,960,610       1.9      76.0                                                   77.9
- ----------------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1997
  (after deducting 39,089,885 treasury 
  shares)                                  156,588,783     156.6   1,061.6       2,983.4        (778.0)      (28.1)       3,395.5
    Comprehensive income:
      Net income                                                                   682.3
      Foreign currency translation                                                               (99.6)
      Minimum pension liability (net of 
      tax of $.2)                                                                                              1.9
         Total comprehensive income                                                                                         584.6
    Cash dividends-- $1.20 per share                                              (187.9)                                  (187.9)
    Common stock acquired                   (1,500,000)     (1.5)    (83.7)                                                 (85.2)
    Common stock issued from treasury:
      Stock compensation plans                 854,752       . 8      38.0                                                   38.8
- ----------------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1998
  (after deducting 39,735,133 treasury 
  shares)                                  155,943,535    $155.9  $1,015.9      $3,477.8       $(877.6)     $(26.2)      $3,745.8
</TABLE>

The accompanying notes are an integral part of this financial statement.

                                       46

<PAGE>   49
CONSOLIDATED STATEMENT OF CASH FLOWS

<TABLE>
<CAPTION>

(Dollars in millions)
Year Ended December 31,                            1998       1997       1996
- ------------------------------------------------------------------------------
<S>                                                <C>        <C>        <C>

Cash Flows from Operating Activities:
- ------------------------------------------------------------------------------ 
 Net Income                                      $ 682.3   $  558.7    $ 101.7

 Adjustments to reconcile net income to cash
  flows from operating activities:
   Depreciation                                    487.8      453.9      419.9
   Deferred tax provision                          144.9      (15.2)      39.5
   Discontinued operations (Note 3)                 49.5         --      499.3
   Rationalizations                                (95.4)     227.8       77.9
Changes in operating assets and liabilities, net
 of acquisitions and dispositions:
   Accounts and notes receivable                    35.6     (101.7)    (106.2)
   Inventories                                    (313.6)    (107.1)      (5.5)
   Accounts payable-- trade                        (74.6)     115.4      (66.3)
   Domestic pension funding                        (83.5)     (43.0)     (72.8)
   Other assets and liabilities                   (393.9)     (36.4)     (30.9)
- ------------------------------------------------------------------------------
    Total adjustments                             (243.2)     493.7      754.9
- ------------------------------------------------------------------------------
   Total cash flows from operating activities      439.1    1,052.4      856.6
- ------------------------------------------------------------------------------
Cash Flows from Investing Activities:
 Capital expenditures                             (838.4)    (699.0)    (617.5)
 Short term securities acquired                    (18.3)     (38.6)     (97.2)
 Short term securities redeemed                     18.6       40.8       86.2
 Asset dispositions                                493.3       37.6       45.9
 Asset acquisitions (Note 4)                      (217.9)    (127.1)     (99.8)
 Other transactions                               (138.8)      (2.3)      32.4
- ------------------------------------------------------------------------------
   Total cash flows from investing activities     (701.5)    (788.6)    (650.0)
- ------------------------------------------------------------------------------
Cash Flows from Financing Activities:
 Short term debt incurred                          447.4      298.8      195.5
 Short term debt paid                              (98.8)    (150.5)    (606.6)
 Long term debt incurred                           325.4       39.2      312.4
 Long term debt paid                              (193.4)    (217.7)     (35.2)
 Common stock issued                                38.8       81.1       86.8
 Common stock acquired                             (85.2)     (78.4)        --
 Dividends paid                                   (187.9)    (178.3)    (159.7)

- ------------------------------------------------------------------------------
   Total cash flows from financing activities      246.3     (205.8)    (206.8)
- ------------------------------------------------------------------------------
Effect of Exchange Rate Changes on Cash and 
  Cash Equivalents                                  (3.5)     (37.9)     (29.6)
- ------------------------------------------------------------------------------
Net Change in Cash and Cash Equivalents            (19.6)      20.1      (29.8)
Cash and Cash Equivalents at Beginning 
  of the Period                                    258.6      238.5      268.3
- ------------------------------------------------------------------------------
Cash and Cash Equivalents at End of
  the Period                                     $ 239.0   $  258.6    $ 238.5
- ------------------------------------------------------------------------------
</TABLE>

The accompanying notes are an integral part of this financial statement.

                                       47

<PAGE>   50
NOTES TO FINANCIAL STATEMENTS


NOTE 1: ACCOUNTING POLICIES

     A summary of the significant accounting policies used in the preparation of
the accompanying financial statements follows:

Principles of Consolidation

     The consolidated financial statements include the accounts of all
majority-owned subsidiaries in which no substantive participating rights are
held by minority shareholders. All significant intercompany transactions have
been eliminated.

     The Company's investments in majority-owned subsidiaries in which
substantive participating rights are held by minority shareholders and in 20% to
50% owned companies in which it has the ability to exercise significant
influence over operating and financial policies are accounted for using the
equity method. Accordingly, the Company's share of the earnings of these
companies is included in consolidated net income. Investments in other companies
are carried at cost.

Revenue Recognition

     Substantially all revenues are recognized when finished products are
shipped to unaffiliated customers or services have been rendered, with
appropriate provision for uncollectible accounts.

Consolidated Statement of Cash Flows

     Cash and cash equivalents include cash on hand and in the bank as well as
all short term securities held for the primary purpose of general liquidity.
Such securities normally mature within three months from the date of
acquisition. Cash flows associated with items intended as hedges of identifiable
transactions or events are classified in the same category as the cash flows
from the items being hedged.

Inventory Pricing

     Inventories are stated at the lower of cost or market. Cost is determined
using the last-in, first-out (LIFO) method for a significant portion of domestic
inventories and the first-in, first-out (FIFO) method or average cost method for
other inventories. Refer to Note 7.

Properties and Plants

     Properties and plants are stated at cost, with the exception of the All
American Pipeline System and related assets, which are stated at fair value at
December 31, 1997. Depreciation is computed using the straight-line method.
Accelerated depreciation is used for income tax purposes, where permitted. Refer
to Note 8.

Derivative Financial Instruments 

     Derivative financial instrument contracts are utilized by the Company to
manage interest rate and foreign exchange risks. The Company has established a
control environment that includes policies and procedures for risk assessment
and the approval, reporting and monitoring of derivative financial instrument
activities. Company policy prohibits holding or issuing derivative financial
instruments for trading purposes. 

     To qualify for hedge accounting, the contracts must meet defined
correlation and effectiveness criteria, be designated as hedges and result in
cash flows and financial statement effects which substantially offset those of
the position being hedged. Amounts receivable or payable under derivative
financial instrument contracts, when recognized are reported on the Consolidated
Balance Sheet as both current and long term receivables or liabilities. 

     Interest Rate Contracts -- The differentials to be received or paid are
recognized in income over the life of the contracts as adjustments to Interest
Expense. 

     Foreign Exchange Contracts -- As exchange rates change, gains and losses on
contracts designated as hedges of existing assets and liabilities are recognized
in income as Foreign Currency Exchange, while gains and losses on contracts
designated as hedges of net investments in foreign subsidiaries are recognized
in Shareholders' Equity as Accumulated Other Comprehensive Income. Gains and
losses on contracts designated as hedges of identifiable foreign currency firm
commitments are not recognized until included in the measurement of the related
foreign currency transaction. 

     Gains and losses on terminations of hedge contracts are recognized as Other
Expense when terminated in conjunction with the termination of the hedged
position, or to the extent that such position remains outstanding, deferred as
Prepaid Expenses or Deferred Charges and amortized to Interest Expense or
Foreign Currency Exchange over the remaining life of that position. Derivative
financial instruments that the Company temporarily continues to hold after the
early termination of a hedged position, or that otherwise no longer qualify for
hedge accounting, are marked-to-market, with gains and losses recognized in
income as Other Expense. Refer to Note 9.

                                       48



<PAGE>   51
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

Stock-Based Compensation

     Compensation cost for stock options is measured as the excess, if any, of
the quoted market price of the Company's common stock at the date of the grant
over the amount an employee must pay to acquire the stock. Compensation cost for
stock appreciation rights and performance units is recorded based on the quoted
market price of the Company's stock at the end of the reporting period. Refer to
Note 11.

Advertising Costs

     Costs incurred for producing and communicating advertising are generally
expensed when incurred. Costs incurred under the Company's domestic cooperative
advertising program with dealers and franchisees are recorded subsequent to the
first time the advertising takes place, as related revenues are recognized.
Refer to Note 16.

Income Taxes

     Income taxes are recognized during the year in which transactions enter
into the determination of financial statement income, with deferred taxes being
provided for temporary differences between amounts of assets and liabilities for
financial reporting purposes and such amounts as measured by tax laws. Refer to
Note 17.

Environmental Cleanup Matters

     The Company expenses environmental expenditures related to existing
conditions resulting from past or current operations and from which no current
or future benefit is discernible. Expenditures that extend the life of the
related property or mitigate or prevent future environmental contamination are
capitalized. The Company determines its liability on a site by site basis and
records a liability at the time when it is probable and can be reasonably
estimated. The Company's estimated liability is reduced to reflect the
anticipated participation of other potentially responsible parties in those
instances where it is probable that such parties are legally responsible and
financially capable of paying their respective shares of the relevant costs. The
estimated liability of the Company is not discounted or reduced for possible
recoveries from insurance carriers. Refer to Note 20.

Foreign Currency Translation

     Financial statements of international subsidiaries are translated into U.S.
dollars using the exchange rate at each balance sheet date for assets and
liabilities and a weighted-average exchange rate for each period for revenues,
expenses, gains and losses. Where the local currency is the functional currency,
translation adjustments are recorded as a separate component of Shareholders'
Equity. Where the U.S. dollar is the functional currency, translation
adjustments are recorded in income.

Use of Estimates

     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the amounts reported in the consolidated financial
statements and related notes to financial statements. Changes in such estimates
may affect amounts reported in future periods.

Per Share of Common Stock

     Basic earnings per share have been computed based on the average number of
common shares outstanding. Diluted earnings per share reflects the dilutive
impact of outstanding stock options, computed using the treasury stock method,
and performance units. All earnings per share amounts in these notes to
financial statements are diluted earnings per share, unless otherwise noted.
Refer to Note 11.

Reclassification

     Certain items previously reported in specific financial statement captions
have been reclassified to conform to the 1998 presentation.

                                       49
<PAGE>   52
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)


NOTE 2: RATIONALIZATIONS

          (In millions)                1998      1997     1996
          ----------------------------------------------------
          Rationalizations
            and other provisions    $ (29.7)   $265.2   $148.5
          Asset sales                (123.8)       --    (32.1)
                                    -------    ------   ------
                                    $(153.5)   $265.2   $116.4

1998

     Rationalizations and other provisions -- The Company recorded a benefit
totaling $22 million ($14.7 million after tax or $.09 per share) in the second
quarter resulting from the favorable settlement of obligations related to the
Company's withdrawal of support for the worldwide Formula 1 racing series.
Additionally, the Company reversed certain reserves totaling $7.7 million ($4.9
million after tax or $.03 per share) related to plant downsizing and closure
activities in North America, due to a change in the 1997 rationalization plan. 

     Asset sales -- The Company recorded gains totaling $123.8 million ($76.4
million after tax or $.48 per share) on the disposition of a latex processing
facility in Georgia, six distribution facilities in North America and certain
other real estate.

1997

     Rationalizations and other provisions -- As a result of continued
competitive conditions in the markets served by the Company, a number of
rationalization actions were approved in 1997 to reduce costs and focus on core
businesses. These actions, the timing of which resulted in part from the
finalization of labor contract negotiations in the United States, included the
optimization, downsizing or consolidation of certain production facilities,
consolidation of distribution operations and withdrawal of support from the
worldwide Formula 1 racing series. In connection with these actions, obligations
under certain leases and other contracts were accrued, other assets were written
off and over 3,000 associates have been or will be released. A charge of $265.2
million ($176.3 million after tax or $1.12 per share) was recorded, of which
$52.5 million related to non-cash writeoffs and $212.7 million related to future
cash outflows, primarily for associate severance costs. The remaining balance of
these provisions totaled $88.2 million and $201.9 million at December 31, 1998
and 1997, respectively. 

     The Company recorded a charge of $146.1 million for the release of more
than 3,000 associates around the world. Of this amount, $31.7 million, resulting
from related pension curtailments, was recorded as a pension liability.
Approximately 60 percent of the associates to be released under the plan are or
were hourly associates at manufacturing and distribution locations, primarily in
the United States. The balance of the associates to be released relates to
salaried associates in various managerial, sales, supervisory and staff
positions scheduled for elimination under the plan, primarily at operations in
Europe and the United States. At December 31, 1997, approximately 450
associates, primarily salaried associates in Europe, had been released at a
total cost of $25.3 million. During 1998, approximately 1,200 associates,
primarily hourly associates, were released at a cost of approximately $30
million. The Company plans to release approximately 1,400 more associates,
employed primarily at manufacturing and distribution operations in North
America, and had reserved $59.3 million for that cost at December 31, 1998.

     Optimization, downsizing, consolidation and withdrawal costs, other than
associate-related costs, were recorded, and were incurred through December 31,
1998 as follows:

          (In millions)                           Recorded  Incurred
          ----------------------------------------------------------
          Withdrawal of support for the Formula 1
            racing series                           $ 63.4     $43.2
          Plant downsizing and closure activities     23.0       3.5
          Kelly-Springfield consolidation             12.9        .3
          Consolidation of North American
            distribution facilities                   12.3       7.6
          Commercial tire outlet consolidation         4.7       3.1
          Production realignments                      2.8       2.8
                                                    ------     -----
                                                    $119.1     $60.5

     Withdrawal costs associated with Formula 1 racing resulted from the
fulfillment of contracts with various racing teams, the writeoff of equipment
and other assets no longer needed and estimated operating costs for the 1998
racing season. Plant downsizing and closure activities relate to four production
facilities in the United States. Costs associated with downsizing and closure
were for the writeoff of buildings and equipment and for lease cancellation
costs. The Kelly-Springfield consolidation involves the integration of the
Kelly-Springfield tire division located in Cumberland, Maryland, into the
Company's Akron, Ohio, world headquarters, the cost of which relates to
noncancellable leases and the writeoff of equipment. The consolidation of
distribution facilities in North America from 40 to 18 resulted in lease
cancellation costs associated with the anticipated closure of these facilities.
The commercial tire outlet consolidation involves the writeoff of equipment and
lease cancellation costs relating to the planned closing of approximately 30
locations. The cost associated with production realignments involves the
writeoff of equipment due to consolidation of production. At December 31, 1998
and 1997, the remaining balance of 

                                       50
<PAGE>   53
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

these provisions totaled $28.9 million and $112.8 million, respectively. During
1998, approximately $54.2 million was charged to the reserve and $29.7 million 
was reversed ($22 million in respect of withdrawal of support for Formula 1 
racing and $7.7 million for plant downsizing and closure activities that were 
changed). The Company expects that the major portion of the actions will be c
ompleted during 1999 with the balance to be completed in 2000.

1996

     Rationalizations and other provisions -- As part of a rationalization plan
the Company recorded charges totaling $148.5 million ($95.3 million after tax or
$.61 per share) related to worldwide workforce reductions, consolidation of
operations and the closing of manufacturing facilities. The remaining balance of
these provisions totaled $9.1 million and $49.6 million at December 31, 1998 and
1997, respectively.

     The Company recorded $113.3 million for the release of approximately 2,800
associates around the world. Approximately 50 percent of the associates to be
released in accordance with the plan are or were hourly associates at
manufacturing and warehouse locations, primarily in Latin America and the United
States. The balance of the associates to be released relates to salaried
associates in various managerial, sales, supervisory and staff positions planned
to be eliminated primarily at locations in Europe and the United States. At
December 31, 1997, approximately 2,300 associates, primarily hourly associates
in the United States, Latin America and Europe, had been released at a cost of
approximately $85.8 million. During 1998, approximately 150 associates,
primarily salaried associates in the United States, were released at a cost of
$13.1 million. As a result of higher than expected retirements, in 1998 the
Company reduced the number of associates it expected to release under the 1996
program by 270 and reduced the 1996 reserve by approximately $8.7 million. A
comparable amount was recorded as part of the Company's 1997 rationalization
program related to personnel reductions. The Company plans to release
approximately 120 associates whose positions will be eliminated under the 1996
plan and had $5.7 million reserved at December 31, 1998 for that cost. These are
primarily hourly associates employed at distribution and manufacturing
operations in the United States scheduled for closure or consolidation.

     Rationalization costs, other than associate-related costs, were recorded,
and were incurred through December 31, 1998, as follows:
<TABLE>
<CAPTION>
 (In millions)                                          Recorded    Incurred
- --------------------------------------------------------------------------------
<S>                                                     <C>         <C>
 Discontinuance of PVC production                          $10.6       $10.6
 Canadian retail store closures                              9.0         5.9
 International production rationalization                    8.5         7.7
 North American Tire production
   rationalization                                           7.1         7.6
- --------------------------------------------------------------------------------
                                                           $35.2       $31.8
</TABLE>

     The costs related to discontinuing the production of polyvinylchloride
(PVC) at the Niagara Falls chemical manufacturing facility was for the writeoff
of equipment. The costs relating to the closure of certain Canadian retail
stores relate primarily to noncancellable leases. Production rationalization
plans at international locations, primarily the closure of the Greece tire
manufacturing facility, relate to the writeoff and disposal of equipment. The
North American Tire business unit rationalized production at various tire plants
in the United States. The costs recorded and incurred related primarily to the
writeoff of equipment and noncancellable leases. The remaining balance of these
provisions at December 31, 1998 and 1997 totaled $3.4 million and $22.1 million,
respectively and, at December 31, 1998, related primarily to lease cancellation
costs from the Canadian retail store closings. The Company expects to
substantially complete these plans in 1999.

     Asset sales -- The Company recorded net gains totaling $32.1 million ($21.6
million after tax or $.14 per share) related to the sale of business property in
Asia, a portion of an investment in an Asian plantation and the loss on the
anticipated sale of a U.S. manufacturing facility.

                                       51
<PAGE>   54
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

NOTE 3: DISCONTINUED OPERATIONS

     On July 30, 1998, the Company sold substantially all of the assets and
liabilities of its oil transportation business to Plains All American Inc., a
subsidiary of Plains Resources Inc. Proceeds from the sale were $422.3 million,
which included distributions to the Company prior to closing of $25.1 million.
The principal assets of the oil transportation business included the All
American Pipeline System, a heated crude oil pipeline system consisting of a
1,225 mile mainline segment extending from Las Flores and Gaviota, California,
to McCamey, Texas, a crude oil gathering system located in California's San
Joaquin Valley and related terminal and storage facilities. 

     The transaction has been accounted for as a sale of discontinued
operations, and accordingly, the accompanying financial information has been
restated where required. 

     Operating results and the loss on sale of discontinued operations follow:

     (In millions, except per share)         1998       1997       1996
     ------------------------------------------------------------------
     Net Sales                             $ 22.4     $ 89.8    $ 127.1
     Income (Loss) before Income Taxes     $ 12.9     $ 56.7    $(689.2)
     United States Taxes on Income            4.7       20.4     (232.4)
     ------------------------------------------------------------------
     Income (Loss) from Discontinued
       Operations                             8.2       36.3     (456.8)
     Loss on Sale of Discontinued
       Operations, including income
       from operations during the
       disposal period (3/21/98-7/30/98)
       of $10.0 (net of tax of $24.1)       (42.9)        --         --
     ------------------------------------------------------------------
     Discontinued Operations               $(34.7)    $ 36.3    $(456.8)
     Income (Loss) Per Share -- Basic:
       Income (Loss) from Discontinued
         Operations                        $  .05     $  .24    $ (2.94)
       Loss on Sale of Discontinued
         Operations                          (.27)        --         --
     ------------------------------------------------------------------
     Discontinued Operations               $ (.22)    $  .24    $ (2.94)
     Income (Loss) Per Share -- Diluted:
       Income (Loss) from Discontinued
         Operations                        $  .05     $  .23    $ (2.91)
       Loss on Sale of Discontinued
         Operations                          (.27)        --         --
     ------------------------------------------------------------------
     Discontinued Operations               $ (.22)    $  .23    $ (2.91)


     In December 1996, industry developments occurred indicating that the
quantities of offshore California, onshore California and Alaska North Slope
crude oil expected to be tendered in the future to the All American Pipeline
System and related assets (the System) for transportation would be below prior
estimates and that volumes of crude oil expected to be tendered to the System
for transportation to markets outside of California in the future would be
significantly lower than previously anticipated. As a result management
determined that the future cash flows expected to be generated by the System
would be less than its carrying value. In accordance with Statement of Financial
Accounting Standards No. 121, "Accounting for the Impairment of Long-Lived
Assets and for Long-Lived Assets to Be Disposed Of", the Company reduced the
carrying value of the System to $420 million, determined using the present value
of expected future cash flows from the System, and recorded a charge of $755.6
million ($499.3 million after tax or $3.18 per share).


NOTE 4: STRATEGIC ALLIANCE AND NONCASH INVESTING ACTIVITIES

Strategic Alliance

     On February 3, 1999, the Company signed a memorandum of understanding (MOU)
with Sumitomo Rubber Industries, Ltd. (SRI), under which the Company and SRI
would enter into a strategic alliance for the manufacture and sale of tires. The
MOU provides for the creation of jointly held tire companies in Europe, North
America and Japan, jointly held companies for global technology exchange and for
global purchasing, and the investment by the Company and SRI in the common stock
of the other. Definitive agreements are expected to be signed later this year.

     Under the terms of the MOU, the Company would acquire 75% ownership of the
tire company in Europe, which would hold substantially all of each party's tire
manufacturing and sales operations in that region. The Company's businesses in
Poland, Slovenia, South Africa, Turkey and Morocco (all of which are managed as
part of the Company's European tire business unit) would not be a part of the
European tire company. The Company would also acquire 75% ownership of the tire
company in North America, which would hold substantially all of SRI's tire
manufacturing operations in North America and certain of SRI's sales and
distribution operations in that region. The remainder of SRI's North American
sales and distribution operations would be acquired in their entirety by the
Company.

                                       52
<PAGE>   55
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

     In addition, the Company would acquire 25% ownership of each of two tire
companies in Japan, one of which would be responsible for the sale and
distribution of most tires under the Company's trademarks in the Japanese
replacement market, and the other of which would be responsible for the sale and
distribution of most tires under both the Company's and SRI's trademarks to
original equipment manufacturers in Japan. The Japanese replacement tire company
would hold the assets of the Company's replacement tire business in Japan. The
Company would also acquire 51% ownership of the global technology company and
80% ownership of the global purchasing company. 

     The terms of the agreement provide for a cash payment by the Company to SRI
totaling $936 million associated with the formation of the European and North
American tire companies. The transaction would be accounted for by the Company
as a purchase of 75% of SRI's businesses to be held by the European and North
American companies, a sale of 25% of the Company's businesses to be held by the
European tire company and a sale of 75% of the Company's businesses to be held
by the Japanese tire companies. All, or a substantial portion of, the cash
payment by the Company is expected to be financed by the issuance of debt in
1999. 

     In addition to the companies formed under the alliance, the Company would
acquire 10% of the outstanding equity of SRI, and SRI would acquire common stock
of the Company having an equivalent market value. The Company expects to issue
shares of its common stock to SRI out of treasury.

Noncash Investing Activities
     
     During 1998, the Company acquired a majority ownership interest in an
Indian tire manufacturer and assumed $103 million of debt. In 1997, the Company
acquired a 60% equity interest in a South African tire and industrial rubber
products business and assumed $29 million of debt. In 1996, the Company
increased its ownership of a Polish tire manufacturer from 32.7% to 50.8% by
purchasing original issue shares of this tire manufacturer. This investment,
which had been accounted for using the equity method, is now accounted for as a
consolidated subsidiary. Information in the Consolidated Statement of Cash Flows
is presented net of the effects of these transactions.

NOTE 5: OTHER EXPENSE

<TABLE>
<CAPTION>

<S>                                           <C>          <C>         <C>
 (In millions)                                  1998        1997        1996
- --------------------------------------------------------------------------------
 Interest income                              $ (12.8)     $(23.0)     $(28.5)
 Financing fees and financial
   instruments                                   43.1        41.4        39.7
 Lawsuit settlement                              15.9          --          --
 Miscellaneous                                     .2         6.1        11.4
- --------------------------------------------------------------------------------
                                                $46.4      $ 24.5      $ 22.6
</TABLE>

     Interest income consists of amounts earned on deposits, primarily from
funds invested in time deposits in Latin America and Europe, pending remittance
or reinvestment in the region. At December 31, 1998, $112.5 million or 45.1% of
the Company's cash, cash equivalents and short term securities were concentrated
in Latin America, primarily Brazil ($122.0 million or 45.2% at December 31,
1997) and $35.1 million or 14.1% were concentrated in Asia ($33.1 million or
12.2% at December 31, 1997). Dividends received by the Company and domestic
subsidiaries from its consolidated international operations for 1998, 1997 and
1996 were $215.9 million, $323.3 million and $158.7 million, respectively.

     Financing fees and financial instruments consists primarily of fees paid
under the Company's domestic accounts receivable continuous sale programs. Refer
to Note 6. 

     In 1998, the Company recorded a charge of $15.9 million ($10.4 million
after tax or $.07 per share) for the settlement of several related lawsuits
involving employment matters in Latin America.

                                       53
<PAGE>   56
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)


NOTE 6: ACCOUNTS AND NOTES RECEIVABLE

          (In millions)                         1998        1997
          ------------------------------------------------------
          Accounts and notes receivable     $1,825.6    $1,783.1
          Allowance for doubtful accounts      (54.9)      (49.5)
          ------------------------------------------------------ 
                                            $1,770.7    $1,733.6

     Throughout the year, the Company sold certain domestic accounts receivable
under a continuous sale program. Under the program, undivided interests in
designated receivable pools were sold to the purchaser with recourse limited to
the receivables purchased. At December 31, 1998 and 1997, the level of net
proceeds from sales under the program was $550 million. The balance of the
uncollected portion of receivables sold under that and other agreements was
$581.6 million at December 31, 1998 and $576.2 million at December 31, 1997.
Fees paid by the Company under these agreements are based on certain variable
market rate indices and are recorded as Other Expense.


NOTE 7: INVENTORIES

          (In millions)                        1998         1997
          ------------------------------------------------------
          Raw materials                    $  369.9     $  307.0
          Work in process                      87.5         87.1
          Finished product                  1,707.1      1,441.1
          ------------------------------------------------------
                                           $2,164.5     $1,835.2

     The cost of inventories using the last-in, first-out (LIFO) method
(approximately 39.7% of consolidated inventories in 1998 and 37.6% in 1997) was
less than the approximate current cost of inventories by $322.4 million at
December 31, 1998 and $380.3 million at December 31, 1997.


NOTE 8:PROPERTIES AND PLANTS
<TABLE>
<CAPTION>
                                                 1998                                 1997
                                      -----------------------------------------------------------------  
                                               Capital                              Capital
(In millions)                         Owned     Leases         Total        Owned    Leases       Total
- -------------------------------------------------------------------------------------------------------
<S>                                <C>         <C>          <C>         <C>          <C>      <C>
Properties and plants, at cost:
  Land and improvements            $  301.2      $ 3.7      $  304.9    $   293.1    $  3.7   $   296.8
  Buildings and improvements        1,436.0       31.3       1,467.3      1,347.5      33.4     1,380.9
  Machinery and equipment           7,211.0       49.0       7,260.0      6,442.4      49.8     6,492.2
  Pipeline                               --         --            --        504.3        --       504.3
  Construction in progress            720.9         --         720.9        559.8        --       559.8
- -------------------------------------------------------------------------------------------------------
                                    9,669.1       84.0       9,753.1      9,147.1      86.9     9,234.0
Accumulated depreciation           (5,325.5)     (69.1)     (5,394.6)    (5,013.8)    (70.5)   (5,084.3)
- -------------------------------------------------------------------------------------------------------
                                   $4,343.6      $14.9      $4,358.5    $ 4,133.3    $ 16.4   $ 4,149.7
</TABLE>

     The weighted average useful lives of property used in arriving at the
annual amount of depreciation provided are as follows: buildings and
improvements, 18 years; machinery and equipment, 11 years. 

     The All American Pipeline System and related assets were sold during 1998.
Refer to Note 3.

                                       54




<PAGE>   57
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

NOTE 9: FINANCING ARRANGEMENTS AND DERIVATIVE FINANCIAL INSTRUMENTS

Short Term Debt and Financing Arrangements

     At December 31, 1998, the Company had short term uncommitted credit
arrangements totaling $1.4 billion, of which $.4 billion were unused. These
arrangements are available to the Company or certain of its international
subsidiaries through various international banks at quoted market interest
rates. There are no commitment fees or compensating balances associated with
these arrangements. In addition, the Company maintains a commercial paper
program, whereunder the Company may have up to $550 million outstanding at any
one time. No commercial paper was outstanding at December 31, 1998. 

     Two short term credit facility agreements are available whereunder the
Company may from time to time borrow and have outstanding until December 31,
1999 up to U.S. $90 million at any one time with international banks. Under the
terms of the agreements, the Company may repay U.S. dollar borrowings in either
U.S. dollars or a predetermined equivalent amount of certain available European
or Asian currencies. Borrowings are discounted at rates equivalent to an average
of 20.3 basis points over a three-month reserve adjusted LIBOR. A commitment fee
of an average 4.4 basis points is paid on the $90 million commitment (whether or
not borrowed). There were no borrowings outstanding under these agreements at
December 31, 1998. The average amount outstanding under a similar agreement
during 1998 was $38.4 million. 

     The Company had outstanding short term debt amounting to $964.3 million at
December 31, 1998. Domestic short term debt represented $485.6 million of this
total with a weighted average interest rate of 5.10% at December 31, 1998. The
remaining $478.7 million was short term debt of international subsidiaries with
a weighted average interest rate of 7.31% at December 31, 1998. Of these debt
obligations, which by their terms are due within one year, $201.0 million were
classified as long term at December 31, 1998. Such obligations are supported by
the availability under the revolving credit agreements discussed on the
following page, and it is the Company's intent to maintain them as long term.

Long Term Debt and Financing Arrangements

     At December 31, 1998, the Company had long term credit arrangements
totaling $2.0 billion, of which $1.0 billion were unused. 

     The following table presents long term debt at December 31:

<TABLE>
<CAPTION>
(In millions)                                                  1998        1997
- -------------------------------------------------------------------------------
<S>                                                             <C>         <C>
Swiss franc bonds:
  5.375% due 2000                                          $  122.3      $115.2
  5.375% due 2006                                             115.3       108.6
 Notes:
  6 5/8% due 2006                                             249.2       249.1
  6 3/8% due 2008                                              99.6          --
  7%     due 2028                                             148.9          --
 Bank term loans due 2000-2005                                130.5       182.2
 Other domestic  and international debt                       335.4       243.6
- -------------------------------------------------------------------------------                                                    
                                                            1,201.2       898.7
 Capital lease obligations                                     11.3        12.3
- -------------------------------------------------------------------------------
                                                            1,212.5       911.0
 Less portion due within one year                              26.0        66.5
- -------------------------------------------------------------------------------
                                                           $1,186.5      $844.5
</TABLE>

     At December 31, 1998, the fair value of the Company's long term fixed rate
debt amounted to $938.6 million, compared to its carrying amount of $879.2
million ($595.8 million and $571.3 million, respectively, at December 31, 1997).
The difference was attributable primarily to the long term public bonds in 1998
and the Swiss franc bonds in 1997. The fair value was estimated using quoted
market prices or discounted future cash flows. The fair value of the Company's
variable rate debt approximated its carrying amount at December 31, 1998 and
1997.

     The Swiss franc bonds were hedged by foreign exchange contracts at 
December 31, 1998 and 1997, as discussed below. 

     The Notes have an aggregate face amount of $500.0 million and are reported
net of unamortized discount aggregating $2.3 million. 

     The bank term loans due 2000 through 2005 are comprised of $80.5 million of
fixed rate agreements bearing interest at a weighted average rate of 6.51% and a
$50 million agreement bearing interest at floating rates based upon LIBOR minus
a fixed spread. Two of the fixed rate agreements totaling $80 million allow the
banks to convert the loans to a variable rate prior to maturity. The $50 million
floating rate agreement allows the bank to terminate the loan in 2000 or convert
the loan to a fixed interest rate of 5.95% at annual dates prior to maturity in
2005.


                                      55


<PAGE>   58
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

     The Company is a party to two revolving credit facility agreements, each
with 23 domestic and international banks, consisting of a $700 million five year
revolving credit facility and a $300 million 364-day revolving credit facility.
The $700 million facility provides that the Company may borrow at any time until
July 13, 2003, when the commitment terminates and any outstanding loans mature.
The Company pays a commitment fee ranging from 7.5 to 15 basis points on the
entire amount of the commitment (whether or not borrowed) and a usage fee on
amounts borrowed (other than on a competitive bid or prime rate basis) ranging
from 15 to 30 basis points. These fees may fluctuate within these ranges
quarterly based upon the Company's performance as measured by defined ranges of
leverage. During 1998 commitment and usage fees were 10 and 20 basis points,
respectively. The $300 million 364-day credit facility agreement provides that
the Company may borrow until July 12, 1999, on which date the facility
commitment terminates, except as it may be extended on a bank by bank basis. If
a bank does not extend its commitment if requested to do so, the Company may
obtain from such bank a two year term loan up to the amount of such bank's
commitment. The Company pays a commitment fee of 8 basis points on the entire
amount of the commitment (whether or not borrowed) and a usage fee of 22 basis
points on amounts borrowed (other than on a competitive bid or prime rate
basis). Under both the five year and the 364-day facilities, the Company may
obtain loans bearing interest at reserve adjusted LIBOR or a defined certificate
of deposit rate, plus in each case the applicable usage fee. In addition, the
Company may obtain loans based on the prime rate or at a rate determined on a
competitive bid basis. The facility agreements each contain certain covenants
which, among other things, require the Company to maintain at the end of each
fiscal quarter a minimum consolidated net worth and a defined minimum interest
coverage ratio. In addition, the facility agreements establish a limit on the
aggregate amount of consolidated debt the Company and its subsidiaries may
incur. There were no borrowings outstanding under these agreements at December
31, 1998. 

     Other domestic and international debt consisted of the previously mentioned
reclassified short term bank borrowings and fixed and floating rate bank loans
denominated in U.S. dollars and other currencies and maturing in 1999-2009. The
weighted average interest rate in effect under the bank term loans was 8.98% at
December 31, 1998. 

     The annual aggregate maturities of long term debt and capital leases for
the five years subsequent to 1998 are presented below. Maturities of debt
supported by the availability of the revolving credit agreements have been
reported on the basis that the commitments to lend under these agreements will
be terminated effective at the end of their current terms.

<TABLE>
<CAPTION>

<S>                           <C>       <C>        <C>       <C>        <C>
 (In millions)                 1999       2000      2001       2002       2003
- --------------------------------------------------------------------------------
 Debt incurred under
   or supported by
   revolving credit
   agreements                 $  --     $   --     $  --      $  --     $201.0
 Other                         26.0      205.2      81.2       15.3        4.9
- --------------------------------------------------------------------------------
                              $26.0     $205.2     $81.2      $15.3     $205.9
</TABLE>

     Refer to Note 6, Accounts and Notes Receivable for additional information
on financing arrangements. Refer to Note 10, Leased Assets for additional
information on capital lease obligations.

Derivative Financial Instruments

Interest Rate Contracts

     The Company actively manages its fixed and floating rate debt mix, within
defined limitations, using refinancings and unleveraged interest rate swaps. The
Company will enter into fixed and floating interest rate swaps to alter its
exposure to the impact of changing interest rates on consolidated results of
operations and future cash outflows for interest. Fixed rate swaps are used to
reduce the Company's risk of increased interest costs during periods of rising
interest rates. Floating rate swaps are used to convert the fixed rates of long
term borrowings into short term variable rates. Interest rate swap contracts are
thus used by the Company to separate interest rate risk management from the debt
funding decision. At December 31, 1998, the interest rate on 55% of the
Company's debt was fixed by either the nature of the obligation or through the
interest rate contracts, compared to 62% at December 31, 1997.

                                       56


<PAGE>   59
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

     Contract information and weighted average interest rates follow. Current
market pricing models were used to estimate the fair values of interest rate
swap contracts.
<TABLE>
<CAPTION>
                                          Dec. 31,          Dec. 31,
          (Dollars in millions)               1997  Matured     1998
          ----------------------------------------------------------
          <S>                             <C>        <C>      <C>
          Fixed rate swap contracts:
            Notional principal amount       $150.0    $50.0   $100.0
            Pay fixed rate                    7.16%    9.15%    6.17%
            Receive variable LIBOR            5.80     5.81     5.24
            Average years to maturity         2.15              2.12
            Fair value:(unfavorable)        $  (.8)           $ (2.2)
            Carrying amount: (liability)       (.5)              (.1)
          ----------------------------------------------------------
</TABLE>

Weighted average information during the years 1998, 1997 and 1996 follows:
<TABLE>
<CAPTION>
          (Dollars in millions)         1998     1997    1996
          ---------------------------------------------------
          <S>                           <C>      <C>     <C>
          Fixed rate contracts:
            Notional principal          $111     $191    $244
            Receive variable LIBOR      5.70%    5.74%   5.66%
            Pay fixed rate              6.40     7.46    8.85

          Floating rate contracts:
            Notional principal            --     $ 66    $144
            Receive fixed rate            --     6.24%   6.41%
            Pay variable LIBOR            --     5.63    5.52
          ---------------------------------------------------
</TABLE>

Foreign Currency Exchange Contracts

     In order to reduce the impact of changes in foreign exchange rates on
consolidated results of operations and future foreign currency denominated cash
flows, the Company was a party to various forward exchange contracts at 
December 31, 1998 and 1997. These contracts reduce exposure to currency 
movements affecting existing foreign currency denominated assets, liabilities
and firm commitments resulting primarily from trade receivables and payables, 
equipment acquisitions, intercompany loans and the Company's Swiss franc debt 
(including the annual coupon payments). The carrying amounts of these contracts 
(excluding the Swiss franc contracts) totaled $2.1 million at December 31, 1998 
and was recorded in Other Current Liabilities. At December 31, 1997, the 
carrying amount was $2.5 million and was recorded in Accounts and Notes 
Receivable. The carrying amounts of the Swiss franc contracts totaled $89.8 
million at December 31, 1998 and $76.0 million at December 31, 1997 and were 
recorded in Long Term Accounts and Notes Receivable. 

     A summary of forward exchange contracts in place at December 31 follows.
Current market pricing models were used to estimate the fair values of foreign
currency forward contracts. The contract maturities match the maturities of the
currency positions. The fair value of these contracts and the related currency
positions are subject to offsetting market risk resulting from foreign currency
exchange rate volatility. 

<TABLE>
<CAPTION>
                                              1998              1997
                                          -------------------------------
                                           Fair Contract    Fair Contract 
          (In millions)                    Value   Amount    Value  Amount
          --------------------------------------------------------------- 
<S>                                       <C>      <C>      <C>     <C>
          Buy currency: 
            Swiss franc                   $236.0   $151.0   $218.2  $151.0
            U.S. dollar                     82.2     82.9     61.4    60.7 
            German mark                       .8       .8     96.4    96.4 
            British pound                   38.6     38.8     16.6    16.6 
            All other                       23.3     22.0     27.7    28.5
          ----------------------------------------------------------------
                                          $380.9   $295.5   $420.3  $353.2 
          Contract maturity: 
            Swiss franc                    10/00 - 3/06     10/00 -  3/06 
            All other                       1/99 - 3/00      1/98 - 12/98
          ----------------------------------------------------------------

          Sell currency:
            Belgian franc                 $189.8   $186.3   $212.4  $215.3
            German mark                     11.4     11.4    121.6   121.6
            French franc                    65.7     65.9       --      --
            British pound                     --       --     30.9    30.8
            All other                       37.6     37.8     82.9    84.0
          ----------------------------------------------------------------
                                          $304.5   $301.4   $447.8  $451.7
            Contract maturity               1/99 - 6/99       1/98 - 12/98
          ----------------------------------------------------------------
</TABLE>

     The counterparties to the Company's interest rate swap and foreign exchange
contracts were substantial and creditworthy multinational commercial banks or
other financial institutions which are recognized market makers. Neither the
risks of counterparty nonperformance nor the economic consequences of
counterparty nonperformance associated with these contracts were considered by
the Company to be material.

                                       57



<PAGE>   60
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

NOTE 10: LEASED ASSETS
Net rental expense charged to income follows:

<TABLE>
<CAPTION>

 <S>                                        <C>         <C>         <C>
 (In millions)                                1998       1997        1996
- --------------------------------------------------------------------------------
 Gross rental expense                       $226.3      $244.3      $256.4
 Sublease rental income                      (51.6)      (53.5)      (49.6)
- --------------------------------------------------------------------------------
                                            $174.7      $190.8      $206.8
</TABLE>

     The Company enters into capital and operating leases primarily for its
vehicles, data processing equipment and its wholesale and retail distribution
facilities under varying terms and conditions, including the Company's sublease
of some of its domestic retail distribution network to independent dealers. Many
of the leases provide that the Company will pay taxes assessed against leased
property and the cost of insurance and maintenance.

     While substantially all subleases and some operating leases are cancelable
for periods beyond 1999, management expects that in the normal course of its
business nearly all of its independent dealer distribution network will be
actively operated. As leases and subleases for existing locations expire, the
Company would normally expect to renew the leases or substitute another more
favorable retail location.

     Estimated minimum future lease payments, net of anticipated sublease
revenue, follow:

<TABLE>
<CAPTION>

 <S>                                 <C>           <C>             <C>
                                     Capital       Operating       Sublease
 (In millions)                       Leases          Leases        Revenue
- --------------------------------------------------------------------------------
 1999                                $ 2.1          $158.7         $ 39.1
 2000                                  2.1           132.0           31.1
 2001                                  2.7           103.5           23.0
 2002                                  1.9            69.0           16.4
 2003                                  1.9            56.1           11.0
 2004 and thereafter                   8.1           192.8           19.8
- --------------------------------------------------------------------------------
                                     $18.8          $712.1         $140.4
- --------------------------------------------------------------------------------
Present value of net
   minimum lease payments            $10.6          $568.6
</TABLE>

Note 11: STOCK COMPENSATION PLANS 

     The Company's 1989 Goodyear Performance and Equity Incentive Plan and the
1997 Performance Incentive Plan of The Goodyear Tire & Rubber Company provide
for the granting of stock options and stock appreciation rights (SARs). For
options granted in tandem with SARs, the exercise of a SAR cancels the stock
option; conversely, the exercise of the stock option cancels the SAR. The 1989
Plan terminated on April 14, 1997, except with respect to grants and awards then
outstanding. 

     The 1997 Plan authorizes, and the 1989 Plan authorized, the Company to
grant from time to time to officers and other key employees of the Company and
subsidiaries restricted stock, performance grants and other stock-based awards
authorized by the Compensation Committee of the Board of Directors, which
administers the 1997 Plan. The 1997 Plan will expire by its terms on 
December 31, 2001, except with respect to grants and awards then outstanding. 

     Stock options and related SARs granted during 1998 generally have a maximum
term of ten years and vest pro rata over four years. Performance units granted
during 1998 are based on cumulative net income per share of the Company's Common
Stock over a three year performance period ending December 31, 2001. To the
extent earned, a portion of the performance units will generally be paid in cash
(subject to deferral under certain circumstances) and a portion may be
automatically deferred for at least five years in the form of units, each
equivalent to a share of the Company's Common Stock and payable in cash, shares
of the Company's Common Stock or a combination thereof at the election of the
participant. A maximum of 15,000,000 shares of the Company's Common Stock are
available for issuance pursuant to grants and awards made under the 1997 Plan
through December 31, 2001.


                                     58



<PAGE>   61
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

     Stock-based compensation activity for the years 1998, 1997 and 1996
follows:

<TABLE>
<CAPTION>

                                                  1998                            1997                            1996
                                       ------------------------------------------------------------------------------------------
                                           Shares           SARs          Shares            SARs           Shares            SARs
- ---------------------------------------------------------------------------------------------------------------------------------
<S>                                           <C>            <C>             <C>             <C>              <C>             <C>
Outstanding at January 1                8,226,144      1,190,248       8,277,689       1,052,799        7,327,626         793,371
 Options granted                        2,204,021        434,487       1,919,325         375,967        3,388,041         538,780
 Options without SARs exercised          (754,246)            --      (1,759,202)            ---       (2,212,106)             --
 Options with SARs exercised             (115,202)      (115,202)       (189,805)       (189,805)        (189,359)       (189,359)
 SARs exercised                            (7,395)        (7,395)        (38,968)        (38,968)         (82,700)        (82,700)
 Options without SARs expired             (53,283)            --         (35,080)             --          (25,113)             --
 Options with SARs expired                 (5,468)        (5,468)         (9,745)         (9,745)          (7,293)         (7,293)
 Performance units granted                100,474             --         111,788              --          148,650              --
 Performance unit shares issued            (8,629)            --         (26,619)             --          (43,753)             --
 Performance units cancelled              (23,164)            --         (23,239)             --          (26,304)             --
- ---------------------------------------------------------------------------------------------------------------------------------
Outstanding at December 31              9,563,252      1,496,670       8,226,144       1,190,248        8,277,689       1,052,799
- ---------------------------------------------------------------------------------------------------------------------------------
Exercisable at December 31              3,801,049        494,230       3,019,753         331,713        3,733,699         361,963
- ---------------------------------------------------------------------------------------------------------------------------------
Available for grant at December 31     10,755,666                     13,008,945                        1,055,957
</TABLE>

     Significant option groups outstanding at December 31, 1998 and related
weighted average price and life information follows:

<TABLE>
<CAPTION>

Grant Date            Options Outstanding           Options Exercisable          Exercisable Price       Remaining Life (Years)
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                   <C>                           <C>                        <C>                 <C>
11/30/98                        2,149,299                            --                     $57.25                 10
12/02/97                        1,871,625                       491,076                      63.50                  9
12/03/96                        1,596,054                       794,428                      50.00                  8
1/09/96                         1,280,489                       594,664                      44.00                  7
1/04/95                           834,752                       539,787                      34.75                  6
All other                       1,416,776                     1,336,794                      35.76                  4
- -------------------------------------------------------------------------------------------------------------------------------
</TABLE>

     The 1,416,776 options in the 'All other' category were outstanding at
exercise prices ranging from $11.25 to $74.25, with a weighted average exercise
price of $37.25. All options and SARs were granted at an exercise price equal to
the fair market value of the Company's common stock at the date of grant.

     Weighted average option exercise price information for the years 1998, 1997
and 1996 follows:

<TABLE>
<CAPTION>
                                                                                      1998                1997              1996
- --------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                    <C>                 <C>               <C>
Outstanding at January 1                                                            $46.86              $40.22            $33.96
Granted during the year                                                              57.25               63.50             47.05
Exercised during the year                                                            37.77               36.04             31.27
Outstanding at December 31                                                           50.27               46.86             40.22
Exercisable at December 31                                                           43.56               38.51             35.25
- --------------------------------------------------------------------------------------------------------------------------------
</TABLE>

Forfeitures and cancellations were insignificant.

     Weighted average fair values at date of grant for grants in 1998, 1997 and
1996 follow:

<TABLE>
<CAPTION>
                                                                                      1998                1997              1996
- --------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                    <C>                 <C>               <C>

Options                                                                             $18.76              $22.03            $18.58
Performance units                                                                    57.25               63.50             47.02
- --------------------------------------------------------------------------------------------------------------------------------
</TABLE>

     The above fair value of options at date of grant was estimated using the
Black-Scholes model with the following weighted average assumptions:

<TABLE>
<CAPTION>
                                                                                      1998                1997              1996
- --------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                   <C>                 <C>               <C>
Expected life (years)                                                                    5                   5                 5
Interest rate                                                                         4.51%               5.82%             5.69%
Volatility                                                                            26.9                25.6              33.6
Dividend yield                                                                        1.92                1.68              1.65
- --------------------------------------------------------------------------------------------------------------------------------
</TABLE>

     The fair value of performance units at date of grant was equal to the
market value of the Company's common stock at that date.

                                       59


<PAGE>   62

NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

     Stock-based compensation costs reduced income as follows: 
<TABLE>
<CAPTION>
          (In millions, except per share)                                     1998                 1997                1996
          --------------------------------------------------------------------------------------------------------------------
          <S>                                                                 <C>                  <C>                 <C> 
          Pretax income                                                       $5.0                 $10.2               $6.8 
          Net income                                                           3.1                   6.1                4.1 
          Net income per share                                                 .02                   .04                .03 
          --------------------------------------------------------------------------------------------------------------------
</TABLE>

     The following table presents the pro forma reduction in income that would
have been recorded had the fair values of options granted in each year been
recognized as compensation expense on a straight-line basis over the four-year
vesting period of each grant. The pro forma effect on income in 1997 and 1996 is
not representative because it does not take into consideration grants made prior
to 1995.
<TABLE>
<CAPTION>
          (In millions, except per share)                                     1998                 1997                1996
          --------------------------------------------------------------------------------------------------------------------
          <S>                                                                <C>                  <C>                 <C>
          Pretax income                                                      $26.7                $18.6               $12.5
          Net income                                                          22.5                 15.9                10.7
          Net income per share                                                 .14                  .10                 .07
          --------------------------------------------------------------------------------------------------------------------
</TABLE>

     For purposes of diluted earnings per share, the incremental number of
average shares resulting from outstanding stock options, computed using the
treasury stock method, was 1,484,463 in 1998, 1,740,714 in 1997 and 1,475,611 in
1996. In addition, the incremental number of average shares resulting from
performance units was 252,273 in 1998, 203,708 in 1997 and 250,645 in 1996.

NOTE 12: POSTRETIREMENT HEALTH CARE AND LIFE INSURANCE BENEFITS

     The Company and its subsidiaries provide substantially all domestic
associates and associates at certain international subsidiaries with health care
and life insurance benefits upon retirement. The life insurance and certain
health care benefits are provided by insurance companies through premiums based
on expected benefits to be paid during the year. Substantial portions of the
health care benefits for domestic retirees are not insured and are paid by the
Company. Benefit payments are funded from operations. 
     
     Net periodic benefit cost follows:
<TABLE>
<CAPTION>
          (In millions)                                                       1998                 1997                1996
          ---------------------------------------------------------------------------------------------------------------------
          <S>                                                              <C>                   <C>                 <C>
          Service cost -- benefits earned during the period                 $ 20.5               $ 22.0              $ 22.9
          Interest cost                                                      152.2                154.3               155.0
          Amortization of unrecognized net losses                              8.9                  4.3                 5.1
          Amortization of prior service cost                                  (3.9)                (2.4)                (.1)
          ---------------------------------------------------------------------------------------------------------------------
                                                                            $177.7               $178.2              $182.9
</TABLE>

     The following table sets forth changes in the accumulated benefit
obligation and amounts recognized on the Company's Consolidated Balance Sheet at
December 31, 1998 and 1997:
<TABLE>
<CAPTION>
          (In millions)                                                                            1998                 1997
          ---------------------------------------------------------------------------------------------------------------------
          <S>                                                                                 <C>                  <C>
          Accumulated benefit obligation:
            Beginning balance                                                                 $(2,081.9)           $(2,078.9)
            Service cost -- benefits earned                                                       (20.5)               (22.0)
            Interest cost                                                                        (152.2)              (154.3)
            Plan amendments                                                                         8.3                 48.5
            Actuarial loss                                                                       (115.1)               (37.4)
            Acquisitions                                                                             --                (14.8)
            Foreign currency translation                                                            9.2                  5.3
            Curtailments                                                                             .5                  5.4
            Associate contributions                                                                (1.7)                (1.6)
            Benefit payments                                                                      180.1                167.9
          ---------------------------------------------------------------------------------------------------------------------
            Ending balance                                                                     (2,173.3)            (2,081.9)
            Unrecognized net loss                                                                 417.6                312.0
            Unrecognized prior service cost                                                       (39.6)               (38.7)
          ---------------------------------------------------------------------------------------------------------------------
          Accrued benefit liability recognized on the Consolidated Balance Sheet              $(1,795.3)           $(1,808.6)
</TABLE>

                                       60


<PAGE>   63
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

     The following table presents significant assumptions used:

<TABLE>
<CAPTION>

                                        1998                                1997                                1996
                           ---------------------------------------------------------------------------------------------------------
                               U.S.        International           U.S.        International           U.S.        International
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                            <C>         <C>                     <C>         <C>                     <C>         <C>
 Discount rate                 7.0%                  7.6%          7.5%                  8.8%         7.75%                  7.4%
 Rate of increase in
   compensation levels         4.0                   5.8           4.0                   6.4           4.5                   4.8
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

     A 7.75% annual rate of increase in the cost of health care benefits for
retirees under age 65 and a 5.5% annual rate of increase for retirees 65 years
and older is assumed in 1999. These rates gradually decrease to 5.0% in 2010 and
remain at that level thereafter. A 1% change in the assumed health care cost
trend would have increased (decreased) the accumulated benefit obligation at
December 31, 1998 and the aggregate service and interest cost for the year then
ended as follows:

<TABLE>
<CAPTION>

 <S>                                                                                             <C>                 <C>
 (In millions)                                                                                   1% Increase         1% Decrease
- ------------------------------------------------------------------------------------------------------------------------------------
 Accumulated benefit obligation                                                                        $38.6              $(32.4)
 Aggregate service and interest cost                                                                     5.3                (4.2)
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

NOTE 13: PENSIONS

     The Company and its subsidiaries provide substantially all associates with
pension benefits. The principal domestic hourly plan provides benefits based on
length of service. The principal domestic plans covering salaried associates
provide benefits based on final five-year average earnings formulas. Associates
making voluntary contributions to these plans receive higher benefits. Other
plans provide benefits similar to the principal domestic plans as well as
termination indemnity plans at certain international subsidiaries.

     The Company's domestic funding practice since 1993 has been to fund amounts
in excess of the requirements of Federal laws and regulations. During the six
years ended December 31, 1998, the Company funded $772.8 million to its domestic
pension plans, which were fully funded at that date. 

     Net periodic pension cost follows:

<TABLE>
<CAPTION>

 <S>                                                                              <C>                 <C>                 <C>
 (In millions)                                                                       1998                 1997                1996
- ------------------------------------------------------------------------------------------------------------------------------------
 Service cost-- benefits earned during the period                                 $ 104.4             $   96.9            $   92.4
 Interest cost on projected benefit obligations                                     280.4                252.5               236.7
 Expected return on plan assets                                                    (334.2)              (275.5)             (247.4)
 Amortization of unrecognized:-- prior service cost                                  66.9                 48.2                42.2
                              -- net losses                                           6.9                 12.2                10.6
                              -- transition amount                                    1.2                   .8                 1.1
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                   $125.6              $ 135.1             $ 135.6
</TABLE>

     The Company recognized a settlement loss of $6.6 million during 1998.
During 1997, the Company recognized curtailment losses of $19.5 million as part
of a charge for rationalizations. Refer to Note 2.

     The following table presents significant assumptions used:

<TABLE>
<CAPTION>

                                            1998                               1997                                 1996
                                  -----------------------------------------------------------------------------------------------
                                  U.S.       International            U.S.        International            U.S.    International
- ---------------------------------------------------------------------------------------------------------------------------------
<S>                               <C>        <C>                      <C>         <C>                     <C>       <C>
 Discount rate                    7.0%                 6.6%           7.5%                  7.1%          7.75%              7.4%
 Rate of increase in
   compensation levels            4.0                  3.8            4.0                   4.5           4.5                4.1
 Expected long term rate
   of return on plan assets       9.5                  8.7            9.5                   9.2           9.0                9.0
- ---------------------------------------------------------------------------------------------------------------------------------
</TABLE>

                                       61
                                                                


<PAGE>   64
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

     The following table sets forth the funded status and amounts recognized on
the Company's Consolidated Balance Sheet at December 31, 1998 and 1997. At the
end of 1998 and 1997, assets exceeded accumulated benefits in certain plans and
accumulated benefits exceeded assets in others. Plan assets are invested
primarily in common stocks and fixed income securities.
<TABLE>
<CAPTION>
(In millions)                                                                                       1998                    1997
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                            <C>                     <C>
Projected benefit obligation:
  Beginning balance                                                                            $(3,596.4)              $(3,178.8)
    Service cost-- benefits earned                                                                (104.4)                  (96.9)
    Interest cost                                                                                 (280.4)                 (252.5)
    Plan amendments                                                                               (210.5)                 (108.6)
    Actuarial loss                                                                                (224.6)                 (190.1)
    Associate contributions                                                                        (21.8)                  (17.0)
    Special termination benefits                                                                      --                    (9.8)
    Acquisitions                                                                                     (.3)                  (25.1)
    Curtailment/settlements                                                                          8.7                     (.2)
    Foreign currency translation                                                                    16.2                    68.1
    Benefit payments                                                                               258.7                   214.5
- ------------------------------------------------------------------------------------------------------------------------------------
  Ending balance                                                                                (4,154.8)               (3,596.4)
  Plan assets                                                                                    3,931.2                 3,567.3
- ------------------------------------------------------------------------------------------------------------------------------------
  Projected benefit obligation in excess of plan assets                                           (223.6)                  (29.1)
  Unrecognized prior service cost                                                                  536.4                   379.4
  Unrecognized net (gain) loss                                                                      12.8                   (24.2)
  Unrecognized net obligation at transition                                                         10.2                    10.9
- ------------------------------------------------------------------------------------------------------------------------------------
  Net pension asset                                                                                335.8                   337.0
  Adjustment required to recognize minimum liability                                               (52.9)                  (50.9)
- ------------------------------------------------------------------------------------------------------------------------------------
  Net benefit cost recognized on the Consolidated Balance Sheet                                $   282.9               $   286.1
</TABLE>
     The following table presents amounts recognized on the Consolidated 
Balance Sheet:
<TABLE>
<CAPTION>
(In millions)                                                                                       1998                    1997
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                            <C>                     <C>
Prepaid benefit cost -- current                                                                $    85.2               $    67.0
                     -- long term                                                                  462.7                   462.5
Accrued benefit cost -- current                                                                   (181.8)                 (163.8)
                     -- long term                                                                 (136.1)                 (130.5)
Intangible asset                                                                                    11.2                     7.7
Deferred income taxes                                                                               15.5                    15.1
Accumulated other comprehensive income                                                              26.2                    28.1
- ------------------------------------------------------------------------------------------------------------------------------------
Net benefit cost recognized on the Consolidated Balance Sheet                                  $   282.9               $   286.1
</TABLE>
     The following table presents changes in plan assets:
<TABLE>
<CAPTION>
(In millions)                                                                                       1998                    1997
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                            <C>                     <C>
Beginning balance                                                                              $ 3,567.3               $ 3,082.2
  Actual return on plan assets                                                                     485.3                   551.7
  Company contributions                                                                            142.9                   128.8
  Associate contributions                                                                           21.8                    17.0
  Acquisitions                                                                                        --                    38.1
  Settlements                                                                                       (7.5)                   (2.0)
  Foreign currency translation                                                                     (19.9)                  (34.0)
  Benefit payments                                                                                (258.7)                 (214.5)
- ------------------------------------------------------------------------------------------------------------------------------------
Ending balance                                                                                 $ 3,931.2               $ 3,567.3
</TABLE>
     For plans that are not fully funded:
<TABLE>
<CAPTION>
(In millions)                                                                                       1998                    1997
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                            <C>                     <C>
Accumulated benefit obligation                                                                 $  (290.2)              $  (258.9) 
Plan assets                                                                                         67.9                    60.8
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

     Certain international subsidiaries maintain unfunded plans consistent with
local practices and requirements and at December 31, 1998, these plans accounted
for $73.2 million of the Company's accumulated benefit obligation, $81.4 million
of its projected benefit obligation and $17.1 million of its minimum pension
liability adjustment ($71.6 million, $80.9 million and $23.0 million,
respectively, at December 31, 1997).

                                       62




<PAGE>   65
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

NOTE 14: SAVINGS PLAN

     Substantially all domestic associates are eligible to participate in one of
the Company's six savings plans. Under these plans associates elect to
contribute a percentage of their pay. In 1998, most plans provided for the
Company's matching of these contributions (up to a maximum of 6% of the
associate's annual pay or, if less, $10,000) at the rate of 50%. Company
contributions were $42.8 million, $40.6 million and $38.0 million for 1998, 1997
and 1996, respectively.

NOTE 15: INTEREST EXPENSE

     Interest expense includes interest and amortization of debt discount and
expense less amounts capitalized as follows:
<TABLE>
<CAPTION>
 (In millions)                           1998         1997        1996
- ----------------------------------------------------------------------
<S>                                      <C>         <C>         <C>
 Interest expense before
  capitalization                       $154.4      $ 125.7      $134.0
 Less capitalized interest                6.6          6.2         5.4
- ----------------------------------------------------------------------
                                       $147.8      $ 119.5      $128.6
</TABLE>

     The Company made cash payments for interest in 1998, 1997 and 1996 of
$143.8 million, $131.7 million and $141.0 million, respectively.


NOTE 16: ADVERTISING COSTS

     Advertising costs for 1998, 1997 and 1996 were $233.4 million, $244.1
million and $249.8 million, respectively.


NOTE 17: INCOME TAXES

     The components of Income from Continuing Operations before Income Taxes,
adjusted for Minority Interest in Net Income of Subsidiaries, follow:
<TABLE>
<CAPTION>
 (In millions)                            1998        1997        1996
- ----------------------------------------------------------------------
<S>                                     <C>          <C>         <C>
 U.S.                                 $  407.7      $142.2      $120.2
 Foreign                                 595.0       601.1       691.3
- ----------------------------------------------------------------------
                                       1,002.7       743.3       811.5
 Minority Interest in Net
   Income of Subsidiaries                 31.5        44.6        43.1
- ----------------------------------------------------------------------
                                      $1,034.2      $787.9      $854.6
</TABLE>

     A reconciliation of Federal income taxes at the U.S. statutory rate to
income taxes provided follows:

<TABLE>
<CAPTION>
 (Dollars in millions)                    1998        1997        1996
- ----------------------------------------------------------------------
<S>                                        <C>         <C>         <C>
 U.S. Federal income tax
   at the statutory rate of 35%         $362.0      $275.8      $299.1
 Adjustment for foreign income
   taxed at different rates              (54.3)      (31.3)      (23.7)
 Other                                   (22.0)      (23.6)      (22.4)
- ----------------------------------------------------------------------
 United States and Foreign
   Taxes on Income                      $285.7      $220.9      $253.0
- ----------------------------------------------------------------------
 Effective tax rate                       27.6%       28.0%       29.6%
</TABLE>

     The components of the provision for income taxes by taxing jurisdiction
follow:

<TABLE>
<CAPTION>
 (In millions)                            1998        1997        1996
- ----------------------------------------------------------------------
<S>                                         <C>        <C>         <C>
 Current:
   Federal                               $(27.2)     $ 23.0    $ (22.1)
   Foreign income and
     withholding taxes                    161.0       212.6      230.4
   State                                    7.0          .5        5.2
- ----------------------------------------------------------------------
                                          140.8       236.1      213.5
 Deferred:
   Federal                                 88.2       (20.6)      23.9
   Foreign                                 46.6         7.4       20.3
   State                                   10.1        (2.0)      (4.7)
- ----------------------------------------------------------------------
                                          144.9       (15.2)      39.5
- ----------------------------------------------------------------------
 United States and Foreign
   Taxes on Income                       $285.7      $220.9     $253.0
</TABLE>

     Temporary differences and carryforwards which give rise to deferred tax
assets and liabilities at December 31, 1998 and 1997 follow:

<TABLE>
<CAPTION>
 (In millions)                                         1998        1997
- -----------------------------------------------------------------------
<S>                                                    <C>         <C>
 Postretirement benefits other than pensions       $  712.8   $   704.9
 Rationalizations and other provisions                 54.0       108.0
 Accrued environmental liabilities                     30.3        30.1
 General and product liability                         37.7        49.6
 Alternative minimum tax credit
   carryforwards                                       23.6        63.2
 Foreign tax credit & operating loss
   carryforwards                                       49.2        22.5
 Workers' compensation                                 48.1        52.1
 Vacation and sick pay                                 69.6        70.8
 Other                                                 69.1        34.6
- -----------------------------------------------------------------------
                                                    1,094.4     1,135.8
 Valuation allowance                                  (41.7)      (15.8)
- -----------------------------------------------------------------------
 Total deferred tax assets                          1,052.7     1,120.0
 Total deferred tax liabilities -- depreciation      (453.7)     (452.8)
                                -- pensions          (222.7)     (181.6)
- -----------------------------------------------------------------------
 Total deferred taxes                              $  376.3   $   485.6
</TABLE>

     The Company made net cash payments for income taxes in 1998, 1997 and 1996
of $230.7 million, $262.6 million and $238.5 million, respectively. 

     No provision for Federal income tax or foreign withholding tax on retained
earnings of international subsidiaries of $1,679.0 million is required because
this amount has been or will be reinvested in properties and plants and working
capital. It is not practicable to calculate the deferred taxes associated with
the remittance of these investments.

NOTE 18: RESEARCH AND DEVELOPMENT

     Research and development costs for 1998, 1997 and 1996 were $420.7 million,
$384.1 million and $374.5 million, respectively.

                                       63
<PAGE>   66
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

NOTE 19: BUSINESS SEGMENTS

     The Company adopted Statement of Financial Accounting Standards No. 131
(SFAS 131), "Disclosures about Segments of an Enterprise and Related
Information", effective December 31, 1998. SFAS 131 requires disclosure of
segment information on the basis that is used internally for evaluating segment
performance and deciding how to allocate resources to segments. Accordingly,
segment information for 1997 and 1996 has been restated to conform with the
requirements of SFAS 131.

     Segment information reflects the six strategic business units of the
Company (SBUs), which are organized to meet customer requirements and global
competition. The Tire business is comprised of four regional SBUs. The
Engineered and Chemical businesses are each managed on a global basis. Segment
information is reported on the basis used for reporting to the Company's
Chairman of the Board, Chief Executive Officer and President. 

     Each of the four regional tire business segments involve the development,
manufacture, distribution and sale of tires. Certain of the tire business
segments also provide related products and services, which include tubes,
retreads, automotive repair services and merchandise purchased for resale. 

     North American Tire provides original equipment and replacement tires for
autos, trucks, farm, aircraft, and construction applications in the United
States, Canada and export markets. Tires are also provided for most major motor
racing series. North American Tire also provides related products and services
including tread rubber, tubes, retreaded tires, automotive repair services and
merchandise purchased for resale. 

     Europe Tire provides original equipment and replacement tires for autos,
trucks, farm and construction applications in Europe, Africa, the Middle East
and export markets. Europe Tire also retreads truck and aircraft tires. 

     Latin American Tire provides original equipment and replacement tires for
autos, trucks, tractors and construction applications in Central and South
America, Mexico and export markets. Latin America Tire also manufactures
materials for tire retreading. 

     Asia Tire provides original equipment and replacement tires for autos,
trucks, farm, aircraft and construction applications in Asia, Australia and the
Western Pacific. Asia Tire also retreads truck, construction equipment and
aircraft tires and provides automotive repair services. 

     Engineered Products develops, manufactures and sells belts, hose, molded
products, foam cushioning accessories, airsprings, tank tracks and other
products for original equipment and replacement transportation applications and
industrial markets worldwide. 

     Chemical Products develops, manufactures and sells organic chemicals used
in rubber and plastic processing, synthetic rubber and rubber latices,
plantation and natural rubber purchasing operations, and other products for
internal and external customers worldwide. 

     The Company's oil transportation business was sold during 1998 and
accounted for as a discontinued operation. Accordingly, results of operations
have been restated to exclude this business from segment sales, income and
depreciation for 1998, 1997 and 1996. Refer to Note 3. 

     Portions of the items described in Note 2, Rationalizations and Note 5,
Other Expense, were not charged (credited) to the SBUs for performance
evaluation purposes but were attributable to the SBUs as follows:
<TABLE>
<CAPTION>
                                    North American                 Latin               Engineered    Chemical
(In millions)                                 Tire     Europe    America        Asia     Products    Products      Total
- -------------------------------------------------------------------------------------------------------------------------
<S>                                        <C>         <C>         <C>       <C>            <C>        <C>       <C>
1998
Rationalizations and other provisions      $ (7.7)     $  --       $15.9     $   --         $  --      $   --    $   8.2
Asset sales                                 (44.1)      (4.1)       (3.4)     (10.1)          (.6)      (61.5)    (123.8)
- -------------------------------------------------------------------------------------------------------------------------
                                           $(51.8)     $(4.1)      $12.5     $(10.1)        $ (.6)     $(61.5)   $(115.6)

1997
- -------------------------------------------------------------------------------------------------------------------------
Rationalizations and other provisions      $107.6      $50.9       $36.5     $   --         $ 6.0      $   --    $ 201.0

1996
- -------------------------------------------------------------------------------------------------------------------------
Rationalizations and other provisions      $ 80.0      $29.4       $20.8     $  1.8         $ 4.9      $ 11.6    $ 148.5
Asset sales                                    --         --          --         --          10.3       (42.4)     (32.1)
- -------------------------------------------------------------------------------------------------------------------------
                                           $ 80.0      $29.4       $20.8     $  1.8         $15.2      $(30.8)   $ 116.4
</TABLE>

                                       64
<PAGE>   67
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

<TABLE>
<CAPTION>
(In millions)                                                            1998                    1997                    1996
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                 <C>                     <C>                     <C>
Sales
  North American Tire                                               $ 6,235.2               $ 6,207.5               $ 6,123.8
  Europe Tire                                                         2,911.0                 2,927.2                 2,869.6
  Latin American Tire                                                 1,245.6                 1,413.4                 1,368.5
  Asia Tire                                                             501.8                   666.9                   736.2
- ------------------------------------------------------------------------------------------------------------------------------------
     Total Tires                                                     10,893.6                11,215.0                11,098.1
  Engineered Products                                                 1,279.3                 1,324.0                 1,269.4
  Chemical Products                                                     970.8                 1,089.1                 1,152.7
- ------------------------------------------------------------------------------------------------------------------------------------
     Total Segment Sales                                             13,143.7                13,628.1                13,520.2
  Inter-SBU sales                                                      (524.3)                 (569.5)                 (546.3)
  Other                                                                   6.9                     6.7                    11.8       
- ------------------------------------------------------------------------------------------------------------------------------------
     Net Sales                                                      $12,626.3               $13,065.3               $12,985.7

Income
  North American Tire                                               $   378.6               $   382.5               $   316.2
  Europe Tire                                                           302.1                   269.1                   299.8
  Latin American Tire                                                   186.1                   233.5                   226.8
  Asia Tire                                                               7.5                    58.6                    70.2
- ------------------------------------------------------------------------------------------------------------------------------------
     Total Tires                                                        874.3                   943.7                   913.0
  Engineered Products                                                   111.8                   130.1                   118.5
  Chemical Products                                                     139.6                   128.3                   136.2
- ------------------------------------------------------------------------------------------------------------------------------------
     Total Segment Income (EBIT)                                      1,125.7                 1,202.1                 1,167.7
  Rationalizations and other provisions                                 137.6                  (265.2)                 (116.4)
  Interest expense                                                     (147.8)                 (119.5)                 (128.6)
  Foreign currency exchange                                               2.6                    34.1                    (7.4)
  Minority interest in net income of subsidiaries                       (31.5)                  (44.6)                  (43.1)
  Inter-SBU income                                                      (61.1)                  (54.7)                  (66.0)
  Other                                                                 (22.8)                   (8.9)                    5.3
- ------------------------------------------------------------------------------------------------------------------------------------
     Income from Continuing Operations before Income Taxes          $ 1,002.7               $   743.3               $   811.5

Assets
  North American Tire                                               $ 3,944.6               $ 3,596.6               $ 3,443.5
  Europe Tire                                                         2,588.1                 2,123.4                 1,923.4
  Latin American Tire                                                   993.8                   979.5                   859.7
  Asia Tire                                                             744.0                   522.3                   655.8
- ------------------------------------------------------------------------------------------------------------------------------------
     Total Tires                                                      8,270.5                 7,221.8                 6,882.4
  Engineered Products                                                   678.9                   630.3                   568.2
  Chemical Products                                                     576.5                   541.0                   566.6
- ------------------------------------------------------------------------------------------------------------------------------------
     Total Segment Assets                                             9,525.9                 8,393.1                 8,017.2
  Corporate                                                           1,063.4                 1,061.8                 1,234.6
  Discontinued Operations                                                  --                   462.5                   420.0
- ------------------------------------------------------------------------------------------------------------------------------------
     Assets                                                         $10,589.3               $ 9,917.4               $ 9,671.8
</TABLE>

     Results of operations in the Tire and Engineered Products segments were
measured based on net sales to unaffiliated customers and EBIT. Results of
operations of the Chemical Products segment included transfers to other SBUs.
EBIT is computed as follows: net sales less cost of goods sold and selling,
administrative and general expense, including allocated central administrative
expenses. Inter-SBU sales by Chemical Products were at the lower of a formulated
price or market. Purchases from Chemical Products were included in the
purchasing SBU's EBIT at Chemical Products' cost. Segment assets include those
assets under the management of the SBU.

                                       65

<PAGE>   68
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

<TABLE>
<CAPTION>

 (In millions)                                             1998             1997         1996
- ---------------------------------------------------------------------------------------------
 <S>                                                        <C>              <C>          <C>
 Capital Expenditures
   North American Tire                                   $325.7           $229.5       $205.0
   Europe Tire                                            169.6            164.8        105.0
   Latin American Tire                                     67.7             73.5         81.9
   Asia Tire                                               55.2             57.0         64.2
- ---------------------------------------------------------------------------------------------
      Total Tires                                         618.2            524.8        456.1
   Engineered Products                                     49.6             46.4         48.5
   Chemical Products                                       95.2             60.9         59.3
- ---------------------------------------------------------------------------------------------
      Total Segment Capital Expenditures                  763.0            632.1        563.9
   Corporate                                               75.4             64.7         49.6
   Discontinued Operations                                   --              2.2          4.0
- ---------------------------------------------------------------------------------------------
      Capital Expenditures                               $838.4           $699.0       $617.5

 Depreciation
   North American Tire                                   $212.7           $201.4       $196.4
   Europe Tire                                             84.9             72.8         64.7
   Latin American Tire                                     38.9             36.7         27.4
   Asia Tire                                               27.8             28.3         22.1
- ---------------------------------------------------------------------------------------------
      Total Tires                                         364.3            339.2        310.6
   Engineered Products                                     32.4             29.3         26.8
   Chemical Products                                       34.4             32.5         28.1
- ---------------------------------------------------------------------------------------------
      Total Segment Depreciation                          431.1            401.0        365.5
   Corporate                                               56.7             52.9         54.4
- ---------------------------------------------------------------------------------------------
      Depreciation                                       $487.8           $453.9       $419.9
</TABLE>

     The following table presents geographic information. Net sales by country
were determined based on the location of the selling subsidiary. Long-lived
assets consisted primarily of properties and plants, deferred charges and other
miscellaneous assets. Management did not consider the net sales or long-lived
assets of individual countries outside the United States to be significant to
the consolidated financial statements.

<TABLE>
<CAPTION>

 (In millions)                                             1998             1997         1996
- ---------------------------------------------------------------------------------------------
 <S>                                                        <C>              <C>          <C>
 Net Sales
   United States                                      $ 6,806.4        $ 6,831.0    $ 6,882.8
   International                                        5,819.9          6,234.3      6,102.9
- ---------------------------------------------------------------------------------------------
                                                      $12,626.3        $13,065.3    $12,985.7
 Long-Lived Assets
   United States                                      $ 2,750.6        $ 2,966.6    $ 2,940.5
   International                                        2,649.5          2,074.1      1,936.7
- ---------------------------------------------------------------------------------------------
                                                      $ 5,400.1        $ 5,040.7    $ 4,877.2
</TABLE>

     Sales and operating income of the Asia segment reflect the results of the
Company's majority-owned tire business in the region. In addition, the Company
owns a 50% interest in South Pacific Tyres Ltd. (SPT), the largest tire
manufacturer, marketer and exporter in Australia and New Zealand. Results of
operations of SPT are not reported in segment results, and are reflected in the
Company's Consolidated Statement of Income using the equity method. The
following table presents the sales and operating income of the Company's Asian
segment together with 100% of the sales and operating income of SPT:

<TABLE>
<CAPTION>

 (In millions)                                             1998             1997         1996
- ---------------------------------------------------------------------------------------------
 <S>                                                        <C>              <C>          <C>
 Net Sales
   Asia Segment                                       $   501.8        $   666.9     $  736.2
   SPT                                                    636.3            744.2        814.1
- ---------------------------------------------------------------------------------------------
                                                      $ 1,138.1        $ 1,411.1     $1,550.3


 Operating Income
   Asia Segment                                       $     7.5        $    58.6     $   70.2
   SPT                                                     47.2             63.5         75.8
- ---------------------------------------------------------------------------------------------
                                                      $    54.7        $   122.1     $  146.0
</TABLE>

                                        66
<PAGE>   69
NOTES TO FINANCIAL STATEMENTS
(CONTINUED)

NOTE 20: COMMITMENTS AND CONTINGENT LIABILITIES

     At December 31, 1998, the Company had binding commitments for investments
in land, buildings and equipment of $194.8 million and off-balance-sheet
financial guarantees written of $28.5 million.

     At December 31, 1998, the Company had recorded liabilities aggregating
$71.7 million for anticipated costs, including legal and consulting fees, site
studies, the design and implementation of remediation plans, post-remediation
monitoring and related activities, related to various environmental matters,
primarily the remediation of numerous waste disposal sites and certain
properties sold by the Company. The amount of the Company's ultimate liability
in respect of these matters may be affected by several uncertainties, primarily
the ultimate cost of required remediation and the extent to which other
responsible parties contribute, and is expected to be paid over several years.
Refer to Environmental Cleanup Matters at Note 1.

     At December 31, 1998, the Company had recorded liabilities aggregating
$87.5 million for potential product liability and other tort claims, including
related legal fees expected to be incurred, presently asserted against the
Company. The amount recorded was determined on the basis of an assessment of
potential liability using an analysis of pending claims, historical experience
and current trends. The Company has concluded that in respect of any of the
above described liabilities, it is not reasonably possible that it would incur a
loss exceeding the amount already recognized with respect thereto which would be
material relative to the consolidated financial position, results of operations
or liquidity of the Company.

     Various other legal actions, claims and governmental investigations and
proceedings covering a wide range of matters are pending against the Company and
its subsidiaries. Management, after reviewing available information relating to
such matters and consulting with the Company's General Counsel, has determined
with respect to each such matter either that it is not reasonably possible that
the Company has incurred liability in respect thereof or that any liability
ultimately incurred will not exceed the amount, if any, recorded at December 31,
1998 in respect thereof which would be material relative to the consolidated
financial position, results of operations or liquidity of the Company. However,
in the event of an unanticipated adverse final determination in respect of
certain matters, the Company's consolidated net income for the period in which
such determination occurs could be materially affected.


NOTE 21: PREFERRED STOCK PURCHASE RIGHTS PLAN

     In June 1996, the Company authorized 7,000,000 shares of Series B Preferred
Stock ("Series B Preferred") issuable only upon the exercise of rights
("Rights") issued under the Preferred Stock Purchase Rights Plan adopted on, and
set forth in the Rights Agreement dated, June 4, 1996. Each share of Series B
Preferred issued would be non-redeemable, non-voting and entitled to (i)
cumulative quarterly dividends equal to the greater of $25.00 or, subject to
adjustment, 100 times the per year amount of dividends declared on Goodyear
Common Stock ("the Common Stock") during the preceding quarter and (ii) a
liquidation preference.

     Under the Rights Plan, each shareholder of record on July 29, 1996 received
a dividend of one Right per share of the Common Stock. Each Right, when
exercisable, will entitle the registered holder thereof to purchase from the
Company one one-hundredth of a share of Series B Preferred Stock at a price of
$250 (the "Purchase Price"), subject to adjustment. The Rights will expire on
July 29, 2006, unless earlier redeemed at $.001 per Right. The Rights will be
exercisable only in the event that an acquiring person or group purchases, or
makes -- or announces its intention to make -- a tender offer for, 15% or more
of the Common Stock. In the event that any acquiring person or group acquires
15% or more of the Common Stock, each Right will entitle the holder to purchase
that number of shares of Common Stock (or in certain circumstances, other
securities, cash or property) which at the time of such transaction would have a
market value of two times the Purchase Price.

     If the Company is acquired or a sale or transfer of 50% or more of the
Company's assets or earnings power is made after the Rights become exercisable,
each Right (except those held by an acquiring person or group) will entitle the
holder to purchase common stock of the acquiring entity having a market value
then equal to two times the Purchase Price. In addition, when exercisable the
Rights under certain circumstances may be exchanged by the Company at the ratio
of one share of Common Stock (or the equivalent thereof in other securities,
property or cash) per Right, subject to adjustment.

     The Rights Plan replaced the rights plan adopted in 1986, whereunder rights
to purchase Series A $10.00 Preferred Stock were issued and expired without
being exercisable on July 28, 1996.

                                       67

<PAGE>   70
SUPPLEMENTARY DATA
(UNAUDITED)

QUARTERLY DATA AND MARKET PRICE INFORMATION
<TABLE>
<CAPTION>
(In millions, except per share)
                                                                            Quarter
                                                    --------------------------------------------------------
1998                                                   First         Second           Third           Fourth           Year
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                                 <C>            <C>             <C>              <C>           <C>
Net Sales                                           $3,094.0       $3,137.5        $3,191.7         $3,203.1      $12,626.3
Gross Profit                                           762.8          744.8           721.9            723.9        2,953.4
Net Income                                             176.8          199.0           185.0            121.5          682.3
- ---------------------------------------------------------------------------------------------------------------------------
Net Income Per Share -- Basic                           1.13           1.26            1.19              .78           4.36
                     -- Diluted                         1.11           1.25            1.17              .78           4.31

Average Shares Outstanding:
                     -- Basic                          156.8          157.2           156.4            155.9          156.6
                     -- Diluted                        159.0          159.3           157.8            157.1          158.3

Price Range of Common Stock:*
  High                                              $ 76 3/4       $ 76 1/8        $     67         $58 5/16      $ 76 3/4
  Low                                                 57 3/4         62 7/8          45 7/8          46 9/16        45 7/8
- --------------------------------------------------------------------------------------------------------------------------
Dividends Per Share                                      .30            .30             .30              .30          1.20
</TABLE>

     The first quarter included an after-tax charge of $34.7 million or $.22 per
share for the sale of the Oil Transportation business segment. After-tax gains
on other asset sales were recorded totaling $37.9 million or $.24 per share in
the first quarter, $32.0 million or $.20 per share in the third quarter and $6.5
million or $.04 per share in the fourth quarter. An after-tax gain totaling
$19.6 million or $.12 per share was recorded in the second quarter resulting
from favorable experience in implementation of the Company's program to exit the
Formula 1 racing series and the reversal of reserves related to production
rationalization in North America.

<TABLE>
<CAPTION>
                                                                            Quarter
                                                    --------------------------------------------------------
1997                                                   First         Second           Third           Fourth           Year
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                                 <C>            <C>             <C>              <C>           <C>
Net Sales                                           $3,208.7       $3,289.9        $3,298.7         $3,268.0      $13,065.3
Gross Profit                                           755.6          765.3           762.4            766.4        3,049.7
Net Income                                             170.4          192.2           194.1              2.0          558.7
- ---------------------------------------------------------------------------------------------------------------------------
Net Income Per Share -- Basic                           1.09           1.23            1.25              .01           3.58
                     -- Diluted                         1.08           1.22            1.22              .01           3.53

Average Shares Outstanding:
                     -- Basic                          156.4          155.8           156.2            156.5          156.2
                     -- Diluted                        158.0          157.7           158.3            158.6          158.2

Price Range of Common Stock:*
  High                                              $ 55 7/8       $ 63 3/8        $ 69 3/4         $ 71 1/4      $  71 1/4
  Low                                                 50 5/8         49 1/4          60 5/8           58 5/8         49 1/4
- ---------------------------------------------------------------------------------------------------------------------------
Dividends Per Share                                      .28            .28             .28              .30           1.14
</TABLE>

The fourth quarter included after-tax charges of $176.3 million or $1.12 per
share for rationalizations.

Per share amounts of unusual items are diluted.

*New York Stock Exchange - Composite Transactions

                                       68


<PAGE>   71

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
        FINANCIAL DISCLOSURE.None.


                                    PART III.

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

       Information required by Item 401 of Regulation S-K in respect of
directors of Registrant is, pursuant to General Instruction G(3) to Form 10-K,
incorporated herein by specific reference to the text set forth under the
caption "Election of Directors" at pages 3 through 6, inclusive, of Registrant's
Proxy Statement, dated February 26, 1999, for its Annual Meeting of Shareholders
to be held on April 12, 1999 (the "Proxy Statement"). For information regarding
the executive officers of Registrant, reference is made to Part I, Item 4(A), at
pages 22 through 26, inclusive, of this Annual Report.


SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

       Based solely on a review of copies of reports on Forms 3, 4 and 5
received by Registrant, or on written representations from certain directors and
officers that no updating Section 16(a) forms were required to be filed by them,
Registrant believes that no director or officer of Registrant filed a late
report or failed to file a required report under Section 16(a) of the Exchange
Act during or in respect of the year ended December 31, 1998, except that: (1)
Ms. K. G. Farley, a Director of Registrant, filed her Form 3, dated February 23,
1998, approximately ten days late due to an administrative error; and (2) Mr. W.
H. Hopkins, a Vice President of Registrant, filed an amendment dated July 6,
1998 to his Form 3 dated May 19, 1998 to correct an administrative error in the
reporting of his holdings of Common Stock. To the knowledge of Registrant, no
person owned 10% or more of any class of Registrant's equity securities
registered under the Exchange Act during 1998.


ITEM 11. EXECUTIVE COMPENSATION.

       Information required by Item 402 of Regulation S-K in respect of
management of Registrant is, pursuant to General Instruction G(3) to Form 10-K,
incorporated herein by specific reference to the text set forth in the Proxy
Statement under the caption "Executive Officer Compensation", at pages 9 through
17, inclusive, of the Proxy Statement.


ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

       Information required by Item 403 of Regulation S-K relating to the
ownership of Registrant's Common Stock by certain beneficial owners and
management is, pursuant to General Instruction G(3) to Form 10-K, incorporated
herein by specific reference to the text set forth in the Proxy Statement under
the caption "Beneficial Ownership of Common Stock" at pages 7 and 8 of the Proxy
Statement.


ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

       Information required by Item 404 of Regulation S-K relating to certain
transactions by and relationships of management is, pursuant to General
Instruction G(3) to Form 10-K, incorporated herein by specific reference to the
text set forth in the Proxy Statement under the caption "Executive Officer
Compensation" at pages 9 through 17, inclusive, of the Proxy Statement.



                                       69
<PAGE>   72

                                    PART IV.


ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.


A.       LIST OF DOCUMENTS FILED AS PART OF THIS REPORT:

         1. Financial Statements: See Index on page 43 of this Annual Report.

         2. Financial Statement Schedules: See Index To Financial Statement
Schedules attached to this Annual Report at page FS-1. The Financial Statement
Schedule at page FS-1 is by specific reference hereby incorporated into and made
a part of this Annual Report.

         3. Exhibits required to be filed by Item 601 of Regulation S-K: See the
Index of Exhibits at pages X-1 through X-7, inclusive, which is by specific
reference hereby incorporated into and made a part of this Annual Report. The
following exhibits, each listed in the Index of Exhibits, are or relate to
compensation plans and arrangements of Registrant:

<TABLE>
<CAPTION>
           EXHIBIT                       DESCRIPTION                                       FILED AS EXHIBIT
           --------                      -------------                                     ------------------
<S>                        <C>                                                            <C>
            10(a)          1997 Performance Incentive Plan of The                         10.1 to Form 10-Q for
                           Goodyear Tire & Rubber Company                                 the quarter ended 
                           (the "1997 Plan")                                              June 30, 1997

            10(b)          1989 Goodyear Performance and Equity                           A to Form 10-Q for 
                           Incentive Plan ("1989 Plan")                                   quarter ended March 31, 1989

            10(c)          Forms of Stock Option Grant Agreements                         10.1 to Form 10-K for
                           under the 1997 Plan in respect of Stock                        year ended December 31,
                           Options and SARs granted December 2,                           1997
                           1997

            10(d)          Performance Recognition Plan                                   10.1 to Form 10-K for
                           adopted as of January 1, 1996                                  year ended December 31, 1995

            10(e)          Form of Performance Unit Grant Agreement                       10.2 to Form 10-K for
                           under 1997 Plan dated December 2, 1997                         year ended December 31, 1997

            10(f)          Forms of Stock Option Unit Grant Agreements                    10.3 to Form 10-K for year
                           under 1989 Plan in respect of options and                      ended December 31, 1996
                           SARs granted December 3, 1996

            10(g)          Form of Stock Option Grant Agreement                           G to Form 10-K for year 
                           under 1989 Plan in respect of options                          ended December 31, 1993 
                           granted January 4, 1994

            10(h)          Forms of Stock Option Grant                                    10.1 to this Annual Report
                           Agreements and Performance Grant                               on Form 10-K
                           Agreements under 1997 Plan in respect
                           of Options and SARs and Performance
                           Unit Grants made on November 30, 1998
                           and on other dates

            10(i)          Form of Performance Equity Grant                               10.2 to Form 10-K for year
                           Agreement for 1994 under 1989 Plan                             ended December 31, 1996
                           (as amended December 3, 1996)

            10(j)          Goodyear Supplementary Pension Plan                            A to Form 10-Q for quarter
                           (as amended)                                                   ended March 31, 1990
</TABLE>


                                       70
<PAGE>   73

<TABLE>
<CAPTION>
           EXHIBIT                       DESCRIPTION                                       FILED AS EXHIBIT
           --------                      -------------                                     ------------------
<S>                        <C>                                                            <C>
            10(k)          Form of Performance Equity Grant                                10.4 to Form 10-K for year
                           Agreement for 1995 under 1989 Plan                              ended December 31, 1996
                           (as amended December 3, 1996)

            10(l)          Goodyear Employee Severance Plan                                A-II to Form 10-K for year 
                                                                                           ended December 31, 1988

            10(m)          Forms of Stock Option Grant Agreements                          10.3 to Form 10-K for year
                           under 1989 Plan in respect of options and                       ended December 31, 1995
                           SARs granted January 9, 1996

            10(n)          Form of Performance Equity Grant                                10.5 to Form 10-K for year
                           Agreement for 1996 under 1989 Plan                              ended December 31, 1996
                           (as amended December 3, 1996)

            10(o)          Form of Performance Equity Grant                                10.6 to Form 10-K for year
                           Agreement for 1997 under 1989 Plan                              ended December 31, 1996

            10(p)          Forms of Stock Option Grant Agreements                          G to Form 10-K for year
                           under 1989 Plan in respect of options and                       ended December 31, 1994
                           SARs granted January 4, 1995

            10(r)          Deferred Compensation Plan for Executives                       B to Form 10-Q for quarter 
                                                                                           ended September 30, 1994

            10(s)          1994 Restricted Stock Award Plan for                            B to Form 10-Q for
                           Non-employee Directors                                          quarter ended June 30, 1994

            10(t)          Outside Directors' Equity                                       10.3 to Form 10-K for year
                           Participation Plan (as amended)                                 ended December 31, 1997

            10(u)          Amended Annex A to Performance Equity                           10.2 to this Annual Report
                           Grant for 1997 and to Performance Grant                         Report on Form 10-K
                           for 1998
</TABLE>




B.  REPORTS ON FORM 8-K:

       No Current Report on Form 8-K was filed by Registrant with the Securities
and Exchange Commission during the quarter ended December 31, 1998.




                                       71
<PAGE>   74

                                   SIGNATURES

       PURSUANT TO THE REQUIREMENTS OF SECTION 13 OR 15(D) OF THE SECURITIES
EXCHANGE ACT OF 1934, THE REGISTRANT HAS DULY CAUSED THIS ANNUAL REPORT TO BE
SIGNED ON ITS BEHALF BY THE UNDERSIGNED, THEREUNTO DULY AUTHORIZED.

                                         THE GOODYEAR TIRE & RUBBER COMPANY
                                                    (Registrant)

Date:  March 26, 1999                           By /s/ SAMIR G. GIBARA
                                        --------------------------------------
                                        Samir G. Gibara, Chairman of the Board,
                                         Chief Executive Officer and President


       PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934, THIS
ANNUAL REPORT HAS BEEN SIGNED BELOW BY THE FOLLOWING PERSONS ON BEHALF OF THE
REGISTRANT AND IN THE CAPACITIES AND ON THE DATES INDICATED.

Date:  March 26, 1999                     /s/ SAMIR G. GIBARA
                              ------------------------------------------------
                              Samir G. Gibara, Chairman of the Board, Chief 
                               Executive Officer and President and Director 
                                   (Principal Executive Officer)


Date:  March 26, 1999                     /s/ ROBERT W. TIEKEN
                              ------------------------------------------------
                                  Robert W. Tieken, Executive Vice President
                                         (Principal Financial Officer)


Date:  March 26, 1999                       /s/ JOHN W. RICHARDSON
                              ------------------------------------------------
                                       John W. Richardson, Vice President
                                         (Principal Accounting Officer)




<TABLE>
<S>                     <C>                               <C> 
                        John G. Breen, Director
                        William E. Butler, Director
                        Thomas H. Cruikshank, Director       By     /s/ ROBERT W. TIEKEN            
                        Katherine G. Farley, Director           ------------------------------      
                        William J. Hudson, Jr., Director         Robert W. Tieken, Signing as       
Date: March 26, 1999    Steven A. Minter, Director            Attorney-in-Fact for the directors    
                        Agnar Pytte, Director                    whose names appear opposite.       
                        George H. Schofield, Director        
                        William C. Turner, Director
                        Martin D. Walker, Director
</TABLE>


       A Power of Attorney, dated November 30, 1998, authorizing Robert W.
Tieken to sign this Annual Report on Form 10-K for the fiscal year ended
December 31, 1998 on behalf of certain of the directors of the Registrant is
filed as Exhibit 24 to this Annual Report.







                                       72
<PAGE>   75

                          FINANCIAL STATEMENT SCHEDULES

                        ITEMS 8 AND 14(a)(2) OF FORM 10-K

                                FOR CORPORATIONS

                           ANNUAL REPORT ON FORM 10-K

                      FOR THE YEAR ENDED DECEMBER 31, 1998
                              -------------------


                     INDEX TO FINANCIAL STATEMENT SCHEDULES

FINANCIAL STATEMENT SCHEDULES:

<TABLE>
<CAPTION>
                                            SCHEDULE NO.         PAGE NUMBER
                                            --------------      --------------
<S>                                         <C>                 <C>
Valuation and Qualifying Accounts .......        II                  FS-1
</TABLE>

       All other schedules are omitted because they are not applicable or the
required information is shown in the financial statements or notes thereto.

       Financial statements and schedules relating to 50 percent or less owned
companies, the investments in which are accounted for by the equity method, have
been omitted as permitted because, considered in the aggregate as a single
subsidiary, these companies would not constitute a significant subsidiary.

================================================================================

                SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS

                             YEAR ENDED DECEMBER 31,

================================================================================

<TABLE>
<CAPTION>
(IN MILLIONS)
                                                                    ADDITIONS                         TRANSLATION
                                                    BALANCE AT      CHARGED         DEDUCTIONS         ADJUSTMENT        BALANCE
                                                     BEGINNING     (CREDITED)          FROM              DURING         AT END OF
DESCRIPTION                                          OF PERIOD      TO INCOME        RESERVES            PERIOD           PERIOD
                                                    ------------   ------------    ------------       ------------    ------------
                                                            1998
<S>                                                 <C>            <C>             <C>                <C>             <C>         
Deducted from accounts and notes receivable:
 For doubtful accounts ...........................  $       49.5   $       23.4    $      (18.0)(a)   $       --      $       54.9
Valuation allowance -- deferred
 tax assets ......................................          15.8           25.9            --                 --              41.7
                                                    ------------   ------------    ------------       ------------    ------------

                                                            1997
Deducted from accounts and notes receivable:
 For doubtful accounts ...........................  $       58.1   $       20.5    $      (25.3)(a)   $       (3.8)   $       49.5
Valuation allowance -- deferred
 tax assets ......................................          21.4           (5.6)           --                 --              15.8
                                                    ------------   ------------    ------------       ------------    ------------

                                                            1996
Deducted from accounts and notes receivable:
 For doubtful accounts ...........................  $       56.2   $       19.3    $      (18.9)(a)   $        1.5    $       58.1
Valuation allowance -- deferred
 tax assets ......................................          29.7           (8.3)           --                 --              21.4
</TABLE>


- ----------
Note:(a) Accounts and notes receivable charged off.

                                      FS-1
<PAGE>   76



                       THE GOODYEAR TIRE & RUBBER COMPANY

                           ANNUAL REPORT ON FORM 10-K

                        FOR YEAR ENDED DECEMBER 31, 1998

                              INDEX OF EXHIBITS(1)

<TABLE>
<CAPTION>
   EXHIBIT
    TABLE
    ITEM                                                                           EXHIBIT
   NO. (2)              DESCRIPTION OF EXHIBIT                                     NUMBER             PAGE
- ----------              ---------------------------                               ----------         -------
<S>            <C>                                                                <C>               <C>
     3         ARTICLES OF INCORPORATION AND BY-LAWS

          (a)  Certificate of Amended Articles of Incorporation of The Goodyear
               Tire & Rubber Company, dated December 20, 1954, and Certificate
               of Amendment to Amended Articles of Incorporation of The Goodyear
               Tire & Rubber Company, dated April 6, 1993, and Certificate of
               Amendment to Amended Articles of Incorporation of Registrant
               dated June 4, 1996, three documents comprising Registrant's
               Articles of Incorporation as amended through March 25, 1999
               (incorporated by reference, filed with the Securities and
               Exchange Commission as Exhibit 3.1 to Registrant's Quarterly
               Report on Form 10-Q for the quarter ended June 30, 1996, File No.
               1-1927).

          (b)  Code of Regulations of The Goodyear Tire & Rubber Company,
               adopted November 22, 1955, and amended April 5, 1965, April 7,
               1980, April 6, 1981 and April 13, 1987 (incorporated by
               reference, filed with the Securities and Exchange Commission as
               Exhibit 4.1(B) to Registrant's Registration Statement on Form
               S-3, File No. 333-1955).


     4         INSTRUMENTS DEFINING THE RIGHTS OF SECURITY HOLDERS, INCLUDING
               INDENTURES

          (a)  Conformed copy of Rights Agreement, dated as of June 4, 1996,
               between Registrant and First Chicago Trust Company of New York,
               Rights Agent (incorporated by reference, filed with the
               Securities and Exchange Commission as Exhibit 1 to Registrant's
               Registration Statement on Form 8-A dated June 11, 1996 and as
               Exhibit 4(a) to Registrant's Current Report on Form 8-K dated
               June 4, 1996, File No. 1-1927).

          (b)  Specimen nondenominational Certificate for shares of the Common
               Stock, Without Par Value, of the Registrant; one certificate,
               First Chicago Trust Company of New York as transfer agent and
               registrar (incorporated by reference, filed with the Securities
               and Exchange Commission as Exhibit 4.3 to Registrant's Quarterly
               Report on Form 10-Q for the quarter ended September 30, 1996,
               File No. 1-1927).
</TABLE>

       ---------------

       (1) See Part IV, Item 14, Part A.3.

       (2) Pursuant to Item 601 of Regulation S-K.

                                      X-1
<PAGE>   77



<TABLE>
<CAPTION>
   EXHIBIT
    TABLE
    ITEM                                                                           EXHIBIT
   NO. (2)              DESCRIPTION OF EXHIBIT                                     NUMBER             PAGE
- ----------              ---------------------------                               ----------         -------
<S>            <C>                                                                <C>               <C>
      4   (c)  Conformed Copy of Revolving Credit Facility Agreement, dated
               as of July 15, 1994, among Registrant, the Lenders named therein
               and Chemical Bank, as Agent (incorporated by reference, filed
               with the Securities and Exchange Commission as Exhibit A to
               Registrant's Quarterly Report on Form 10-Q for the quarter ended
               September 30, 1994, File No. 1-1927).

          (d)  Conformed Copy of Replacement and Restatement Agreement, dated as
               of July 15, 1996, among Registrant, the Lenders named therein and
               The Chase Manhattan Bank (formerly Chemical Bank), as Agent,
               relating to the Revolving Credit Facility Agreement dated as of
               July 15, 1994 among Registrant, the Lenders named therein and
               Chemical Bank (incorporated by reference, filed with the
               Securities and Exchange Commission as Exhibit 4.5 to Registrant's
               Quarterly Report on Form 10-Q for the quarter ended June 30,
               1996, File No. 1-1927).

          (e)  Conformed copy of First Amendment to Replacement and Restatement
               Agreement, dated as of March 31, 1997, among Registrant, the
               Lenders named therein and The Chase Manhattan Bank (formerly
               Chemical Bank), as Agent (incorporated by reference, filed with
               the Securities and Exchange Commission as Exhibit 4.5 to
               Registrant's Quarterly Report on Form 10-Q for the quarter ended
               June 30, 1997, File No. 1-1927).

          (f)  Conformed copy of Second Replacement and Restatement Agreement
               dated as of July 13, 1998, among Registrant, the Lenders named
               therein and The Chase Manhattan Bank, as Agent (incorporated by
               reference, filed with the Securities and Exchange Commission as
               Exhibit 4 to Registrant's Quarterly Report on Form 10-Q for the
               quarter ended September 30, 1998, File No. 1-1927).

          (g)  Form of Indenture, dated as of March 15, 1996, between Registrant
               and Chemical Bank (now The Chase Manhattan Bank), as Trustee, as
               supplemented on December 3, 1996, March 11, 1998, and March 17,
               1998 (incorporated by reference, filed with the Securities and
               Exchange Commission on Exhibit 4.1 to Registrant's Quarterly
               Report on Form 10-Q for the quarter ended March 31, 1998, File
               No, 1-1927)
</TABLE>

       ---------------
       (2) Pursuant to Item 601 of Regulation S-K.


                                      X-2
<PAGE>   78


<TABLE>
<CAPTION>
   EXHIBIT
    TABLE
    ITEM                                                                           EXHIBIT
   NO. (2)              DESCRIPTION OF EXHIBIT                                      NUMBER            PAGE
- ----------              ---------------------------                               ----------         -------
<S>            <C>                                                                <C>               <C>
     4         Information concerning Goodyear's long-term debt is set forth at
               Note 7, captioned "Financing Arrangements and Financial
               Instruments", at the sub-caption "Long Term Debt and Financing
               Arrangements", in the Financial Statements set forth at Item 8 of
               this Annual Report and is incorporated herein by specific
               reference. In accordance with paragraph (iii) to Part 4 of Item
               601 of Regulation S-K, the agreements and instruments defining
               the rights of holders of long term debt of Registrant in respect
               of which the total amount of securities authorized thereunder
               does not exceed 10% of the consolidated assets of Registrant and
               its subsidiaries are not filed herewith. The Registrant hereby
               agrees to furnish a copy of any such agreement or instrument to
               the Securities and Exchange Commission upon request.

     10        MATERIAL CONTRACTS

          (a)  1997 Performance Incentive Plan of The Goodyear Tire & Rubber
               Company, as adopted by the Board of Directors on February 4,
               1997, and approved by shareholders on April 14, 1997
               (incorporated by reference, filed with the Securities and
               Exchange Commission as Exhibit 10.1 to Registrant's Quarterly
               Report on Form 10-Q for the quarter ended June 30, 1997, File No.
               1-1927).

          (b)  1989 Goodyear Performance and Equity Incentive Plan of
               Registrant, as adopted by the Board of Directors of Registrant on
               December 6, 1988, and approved by the shareholders of Registrant
               on April 10, 1989 (incorporated by reference, filed with the
               Securities and Exchange Commission as Exhibit A to Registrant's
               Quarterly Report on Form 10-Q for the quarter ended March 31,
               1989, File No. 1-1927).

          (c)  Forms of Stock Option Grant Agreements in respect of options
               granted December 2, 1997 under the 1997 Performance Incentive
               Plan of Registrant: Part I, form of Grant Agreement for Incentive
               Stock Options; Part II, form of Grant Agreement for Non-Qualified
               Stock Options; and Part III, form of Grant Agreement for
               Non-Qualified Stock Options and tandem Stock Appreciation Rights
               (incorporated by reference, filed with the Securities and
               Exchange Commission as Exhibit 10.1 to Registrant's Annual Report
               on Form 10-K for the year ended December 31, 1997, File No.
               1-1927).

          (d)  Performance Recognition Plan of Registrant adopted effective
               January 1, 1996 (incorporated by reference, filed with the
               Securities and Exchange Commission as Exhibit 10.1 to
               Registrant's Annual Report on Form 10-K for the year ended
               December 31, 1995, File No. 1-1927).
</TABLE>

      ---------------
       (2) Pursuant to Item 601 of Regulation S-K.


                                      X-3

<PAGE>   79


<TABLE>
<CAPTION>
   EXHIBIT
    TABLE
    ITEM                                                                           EXHIBIT
   NO. (2)              DESCRIPTION OF EXHIBIT                                     NUMBER             PAGE
- ----------              ---------------------------                               ----------         -------
<S>            <C>                                                                <C>               <C>

      10  (e)  Form of Performance Unit Grant Agreement in respect of grants
               made on December 2, 1997 in respect of 1998 under the 1997
               Performance Incentive Plan of Registrant. (incorporated by
               reference, filed with the Securities and Exchange Commission as
               Exhibit 10.2 to Registrant's Annual Report on Form 10-K for the
               year ended December 31, 1997, File No. 1-1927).

          (f)  Forms of Stock Option Grant Agreements in respect of options and
               SARs granted December 3, 1996 under the 1989 Goodyear Performance
               and Equity Incentive Plan: Part I, form of Agreement for
               Incentive Stock Options; Part II, form of Agreement for
               Non-Qualified Stock Options; and Part III, form of Agreement for
               Non-Qualified Stock Options and Tandem Stock Appreciation Rights
               (incorporated by reference, filed with the Securities and
               Exchange Commission as Exhibit 10.3 to Registrant's Annual Report
               on Form 10-K for the year ended December 31, 1996, File No.
               1-1927).

          (g)  Form of Stock Option Grant Agreement under the 1989 Goodyear
               Performance and Equity Incentive Plan in respect of options
               granted January 4, 1994 (incorporated by reference, filed with
               the Securities and Exchange Commission as Exhibit G to
               Registrant's Annual Report on Form 10-K for the year ended
               December 31, 1993, File No. 1-1927).

          (h)  Forms of Grant Agreements in respect of stock options, SARs and       10.1           X-10.1-1
               performance units granted during 1998 under Registrant's 1997
               Performance Incentive Plan: Part I, form of Grant Agreement for
               Non-qualified Stock Options; Part II, form of Grant Agreement for
               Non-qualified Stock Options and tandem Stock Appreciation Rights;
               Part III, form of Grant Agreement for Performance Units; and Part 
               IV, form of Grant Agreement for Chairman's Award Performance 
               Units.

          (i)  Form of Performance Equity Grant Agreement in respect of grants
               made on January 4, 1994 under the 1989 Goodyear Performance and
               Equity Incentive Plan, as amended December 3, 1996 (incorporated
               by reference, filed with the Securities and Exchange Commission
               as Exhibit 10.2 to Registrant's Annual Report on Form 10-K for
               the year ended December 31, 1996, File No. 1-1927).

          (j)  Goodyear Supplementary Pension Plan, as amended May 1, 1990
               (incorporated by reference, filed with the Securities and
               Exchange Commission as Exhibit A to Registrant's Quarterly Report
               on Form 10-Q for the quarter ended March 31, 1990, File No.
               1-1927).
</TABLE>


      ---------------

      (2) Pursuant to Item 601 of Regulation S-K.



                                      X-4
<PAGE>   80


<TABLE>
<CAPTION>
   EXHIBIT
    TABLE
    ITEM                                                                           EXHIBIT
   NO. (2)              DESCRIPTION OF EXHIBIT                                     NUMBER             PAGE
- ----------              ---------------------------                               ----------         -------
<S>            <C>                                                                <C>               <C>
     10   (k)  Form of Performance Equity Grant Agreement in respect of
               grants made on December 6, 1994 in respect of 1995 under the 1989
               Goodyear Performance and Equity Incentive Plan, as amended
               December 3, 1996 (incorporated by reference, filed with the
               Securities and Exchange Commission as Exhibit 10.4 to
               Registrant's Annual Report on Form 10-K for the year ended
               December 31, 1996, File No. 1-1927).

          (l)  Goodyear Employee Severance Plan, as adopted by the Board of
               Directors of Registrant on February 14, 1989 (incorporated by
               reference, filed with the Securities and Exchange Commission as
               Exhibit A-II to Registrant's Annual Report on Form 10-K for the
               year ended December 31, 1988, File No. 1-1927).

          (m)  Forms of Stock Option Grant Agreement granted January 9, 1996
               under the 1989 Goodyear Performance and Equity Incentive Plan:
               Part I, Form of Agreement for Incentive Stock Options; Part II,
               Form of Agreement for Non-qualified Stock Options; and Part III,
               Form of Agreement for Non-qualified Stock Options and tandem
               Stock Appreciation Rights (incorporated by reference, filed with
               the Securities and Exchange Commission as Exhibit 10.3 to
               Registrant's Annual Report on Form 10-K for the year ended
               December 31, 1995, File No. 1-1927).

          (n)  Form of Performance Equity Grant Agreement in respect of grants
               made January 9, 1996 under the 1989 Goodyear Performance and
               Equity Incentive Plan, as amended December 3, 1996 (incorporated
               by reference, filed with the Securities and Exchange Commission
               as Exhibit 10.5 to Registrant's Annual Report on Form 10-K for
               the year ended December 31, 1996, File No. 1-1927).

          (o)  Form of Performance Equity Grant Agreement in respect of grants
               made on December 3, 1996 in respect of 1997 under the 1989
               Goodyear Performance and Equity Incentive Plan (incorporated by
               reference, filed with the Securities and Exchange Commission as
               Exhibit 10.6 to Registrant's Annual Report on Form 10-K for the
               year ended December 31, 1996, File No. 1-1927).

          (p)  Forms of Stock Option Grant Agreements in respect of options and
               SARs granted January 4, 1995 under the 1989 Goodyear Performance
               and Equity Incentive Plan: Part I, form of Agreement for
               Incentive Stock Options; Part II, form of Agreement for
               Non-Qualified Stock Options; and Part III, form of Agreement for
               Non-Qualified Stock Options and tandem Stock Appreciation Rights
               (incorporated by reference, filed with the Securities and
               Exchange Commission as Exhibit G to Registrant's Annual Report on
               Form 10-K for the year ended December 31, 1994, File No. 1-1927).
</TABLE>

      ---------------
      (2) Pursuant to Item 601 of Regulation S-K.



                                      X-5
<PAGE>   81


<TABLE>
<CAPTION>
   EXHIBIT
    TABLE
    ITEM                                                                            EXHIBIT
   NO. (2)              DESCRIPTION OF EXHIBIT                                      NUMBER           PAGE
- ----------              ---------------------------                                 -------          ----
<S>            <C>                                                                 <C>               <C>
      10  (q)  Conformed copy of Consolidated Receivables Sale Agreement
               [$550,000,000 Facility], dated as of November 15, 1996, among
               Registrant, Asset Securitization Cooperative Corporation and
               Canadian Imperial Bank of Commerce (incorporated by reference,
               filed with the Securities and Exchange Commission as Exhibit 10.7
               to Registrant's Annual Report on Form 10-K for the year ended
               December 31, 1996, File No. 1-1927).

          (r)  The Goodyear Tire & Rubber Company Deferred Compensation Plan for
               Executives, as adopted effective October 4, 1994 (incorporated by
               reference, filed with the Securities and Exchange Commission as
               Exhibit B to Registrant's Quarterly Report on Form 10-Q for the
               quarter ended September 30, 1994, File No. 1-1927).

          (s)  1994 Restricted Stock Award Plan for Non-employee Directors of
               Registrant, as adopted effective June 1, 1994 (incorporated by
               reference, filed with the Securities and Exchange Commission as
               Exhibit B to Registrant's Quarterly Report on Form 10-Q for the
               quarter ended June 30, 1994, File No. 1-1927).

          (t)  Outside Directors' Equity Participation Plan, as adopted February
               2, 1996 and amended February 3, 1998 (incorporated by reference
               filed with the Securities and Exchange Commission as Exhibit 10.3
               to Registrant's Annual Report on Form 10-K for the year ended
               December 31, 1997, File No. 1-1927).

          (u)  Amendments to Annexes to Performance Grant Agreements: Part I,         10.2           X-10.2-1 
               Amendment to Annex A to Performance Equity Grant Agreement for
               1997; and Part II, Amendment to Annex A to Performance Grant 
               Agreement for 1998.

      12       STATEMENT RE COMPUTATION OF RATIOS

          (a)  Statement setting forth the Computation of Ratio of                      12           X-12-1
               Earnings to Fixed Charges.

      21       SUBSIDIARIES

          (a)  List of subsidiaries of Registrant at March 15, 1999.                    21           X-21-1
</TABLE>



      ---------------

      (2) Pursuant to Item 601 of Regulation S-K.



                                      X-6
<PAGE>   82


<TABLE>
<CAPTION>
   EXHIBIT
    TABLE
    ITEM                                                                           EXHIBIT
   NO. (2)              DESCRIPTION OF EXHIBIT                                     NUMBER             PAGE
- ----------              ---------------------------                               ----------         -------
<S>               <C>                                                             <C>               <C>
      23          CONSENTS OF EXPERTS AND COUNSEL

            (a)   Consent of PricewaterhouseCoopers LLP, independent                 23             X-23-1
                  accountants, to incorporation by reference of their report set
                  forth on page 43 of this Annual Report in
                  certain Registration Statements on Forms S-3 and S-8.

      24          POWER OF ATTORNEY

            (a)   Power of Attorney, dated November 30, 1998, authorizing            24             X-24-1
                  Robert W. Tieken, C. Thomas Harvie, John W. Richardson, 
                  James Boyazis, or any one or more of them, to sign this 
                  Annual Report on behalf of certain directors of Registrant.

      27          FINANCIAL DATA SCHEDULE                                            27             X-27-1

      99          ADDITIONAL EXHIBITS

             (a)  Registrant's definitive Proxy Statement dated February 26,
                  1999 (portions incorporated by reference, filed with the
                  Securities and Exchange Commission, File No. 1-1927).
</TABLE>


                                      X-7

<PAGE>   1



                                  EXHIBIT 10.1
                                     PART I

                       THE GOODYEAR TIRE & RUBBER COMPANY
                           NON-QUALIFIED STOCK OPTION
                                 GRANT AGREEMENT



Tom Tire
000-00-0000
Key Employee
1 Eagle Drive
Akron, OH  12345

The Directors of The Goodyear Tire & Rubber Company (the "Company") desire to
encourage and facilitate ownership of the Common Stock of the Company (the
"Common Stock") by key employees and to provide for additional compensation
based on appreciation of the Common Stock, thereby providing incentive to
promote continued growth and success of the Company's business. Accordingly, the
1997 Performance Incentive Plan of The Goodyear Tire & Rubber Company (the
"Plan") was adopted effective April 14, 1997. A copy of the Plan is attached.

You have been granted Non-Qualified Stock Options for the purchase of Common
Stock as follows:

      Stock Option Plan                                     1997 Plan
      Non-Qualified Stock Option Grant                         980000
      Date of Grant                                              Date
      Option Price                                             $00.00
      Total Number of Shares Granted                             0000

Your option shares become exercisable as follows:

<TABLE>
<S>                                          <C>    <C>                                    <C>
      ____ on (1 Year from Date of Grant)    25%    ____ on (3 Years from Date of Grant)     75%
      ____ on (2 Years from Date of Grant)   50%    ____ on (4 Years from Date of Grant)    100%
</TABLE>



- ----------------------------------
The Goodyear Tire & Rubber Company
              Date




Receipt of this Grant Agreement and a copy of the Plan is acknowledged:




- ----------------------------------                   ---------------------
            Optionee                                          Date




                                    X-10.1-1
<PAGE>   2
NQ Grant Agreement (Cont'd)                                   November 30, 1998

PART I - NON-QUALIFIED STOCK OPTIONS

1. These Non-Qualified Stock Options for the number of shares of Common Stock
indicated on the preceding page (the "Non-Qualified Stock Options") are granted
to you under and are governed by the terms and conditions of the Plan and this
Grant Agreement. Your execution and return of the enclosed copy of page one of
this Grant Agreement acknowledging receipt of the Non-Qualified Stock Options
granted herewith constitutes your agreement to and acceptance of all terms and
conditions of the Plan and this Grant Agreement. You also agree that you have
read and understand this Grant Agreement.

2. You may exercise the Non-Qualified Stock Options granted pursuant to this
Grant Agreement through (1) a cash payment in the amount of the full option
exercise price of the shares being purchased (a "cash exercise"), (2) a payment
in full shares of Common Stock having a Fair Market Value (as defined in the
Plan) on the date of exercise equal to the full option exercise price of the
shares being purchased (a "share swap exercise"), or (3) a combination of the
cash exercise and share swap exercise methods. Any exercise of these
Non-Qualified Stock Options shall be by written notice to the Company stating
the number of shares of Common Stock to be purchased and the exercise method,
accompanied with the payment, or proper proof of ownership if the share swap
exercise method is used. You shall be required to meet the tax withholding
obligations arising from any exercise of Non-Qualified Stock Options.

3. As further consideration for the Non-Qualified Stock Options granted to you
hereunder, you must remain in the continuous employ of the Company or one or
more of its subsidiaries from the Date of Grant to the date or dates the
Non-Qualified Stock Options become exercisable as set forth on page one of this
Grant Agreement before you will be entitled to exercise the Non-Qualified Stock
Options granted. The Non-Qualified Stock Options you have been granted shall not
in any event be exercisable after your termination of employment except for
Retirement, death, or Disability.

PART II - NON-QUALIFIED STOCK INVESTMENT OPTIONS

4. A Non-Qualified Stock Investment Option will be automatically granted to you,
immediately upon any satisfaction by you of the conditions specified below, on
the following terms and conditions:

Date of Grant:             The date of your exercise, at any time prior to
                           January 1, 2006, of a Non-Qualified Stock Option
                           granted herein by tendering shares of Common Stock in
                           payment of all or a portion of the exercise price of
                           such Non-Qualified Stock Option.

Number of Common Shares    The number of shares of Common Stock you tendered in
Subject to Option:         the exercise of such Non-Qualified Stock Option.

Option Price Per Share:    The Fair Market Value (as defined in the Plan) of the
                           Common Stock on the date you exercised such
                           Non-Qualified Stock Option by tendering shares of
                           Common Stock.

Exercise Period:           100% exercisable at any time during the period
                           beginning on the first anniversary of its date of
                           grant and ending on November 30, 2008.

                                                                     Page 2 of 4

                                    X-10.1-2
<PAGE>   3
NQ Grant Agreement (Cont'd)                                   November 30, 1998



PART II - NON-QUALIFIED STOCK INVESTMENT OPTIONS (Cont'd)

5. The Non-Qualified Stock Investment Options are granted under and are governed
by the terms and conditions of the Plan and this Grant Agreement. The number of
shares of Common Stock subject to each grant is determined by the number of
shares of Common Stock you tender to the Company in your exercise of a
Non-Qualified Stock Option granted pursuant to this Agreement. The Option price
per share of the Non-Qualified Stock Investment Option shall be the Fair Market
Value (as defined in the Plan) of the Common Stock on the date you exercise a
Non-Qualified Stock Option as aforesaid. In order to accept this Non-Qualified
Stock Investment Option Grant, you must tender shares of Common Stock in the
exercise of a Non-Qualified Stock Option prior to January 1, 2006.

6. You may exercise the Non-Qualified Stock Investment Options granted pursuant
to this Grant Agreement through (1) a cash payment in the amount of the full
option exercise price of the shares being purchased (a "cash exercise"), (2) a
payment in full shares of Common Stock having a Fair Market Value (as defined in
the Plan) on the date of exercise equal to the full option exercise price of the
shares of Common Stock being purchased (a "share swap exercise"), or (3) a
combination of the cash exercise and share swap exercise methods. Any exercise
of these Non-Qualified Stock Investment Options shall be by written notice to
the Company stating the number of shares of Common Stock to be purchased and the
exercise method, accompanied with the payment, or proper proof of ownership if
the share swap exercise method is used. You shall be required to meet the tax
withholding obligations arising from any exercise of Non-Qualified Stock
Investment Options.

7. As further consideration for each Non-Qualified Stock Investment Option
granted to you hereunder, you must remain in the continuous employ of the
Company or one or more of its subsidiaries for twelve months following the Date
of Grant in respect thereof (as defined at paragraph 4 above) before you will be
entitled to exercise such Non-Qualified Stock Investment Option. The
Non-Qualified Stock Investment Options you have been granted shall not in any
event be exercisable after your termination of employment except for Retirement
(defined as termination of employment at any age after 30 or more years, or at
age 55 or older with at least 10 years of continuous service with the Company
and its subsidiaries), death, or Disability (defined as termination of
employment while receiving benefits under a long-term disability income plan
maintained by the Company or one of its subsidiaries).

III - GENERAL PROVISIONS

8. The Options terminate automatically and shall not be exercisable by you from
and after the date on which you cease to be an employee of the Company or one of
its subsidiaries for any reason other than your death, Retirement or Disability.
In the event of your death, Retirement or Disability while an employee of the
Company or one of its subsidiaries (and having been an employee continuously
since the Date of Grant) during the exercise period on any date which is more
than six (6) months after the Date of Grant of the Non-Qualified Stock Options
specified on the first page of this Grant Agreement or more than six (6) months
after the Date of Grant of Non-Qualified Stock Investment Options specified at
paragraph 4 of this Grant Agreement, the Options shall become immediately
exercisable and, except as provided below in the event of your death, shall be
exercisable by you for the remainder of the term of the Option grant. In the
event of your death, the Options may be exercised up to three years after date
of death by the person or persons to whom your rights in the options passed by
your will or according to the laws of descent and distribution. Nothing
contained herein shall restrict the right of the Company or any of its
subsidiaries to terminate your employment at any time, with or without cause.

                                                                     Page 3 of 4

                                    X-10.1-3
<PAGE>   4
NQ Grant Agreement (Cont'd)                                   November 30, 1998

PART III - GENERAL PROVISIONS (Cont'd)

9. In the event of your death, Retirement or Disability during the ten-year
exercise period on any date which is more than six (6) months after the Date of
Grant of the Incentive Stock Options specified on the first page of this Grant
Agreement, or more than six (6) months after the Date of Grant of Non-Qualified
Stock Investment Options specified at paragraph 5 of this grant agreement, the
Options shall become immediately exercisable and, except as provided below in
the event of your death, shall be exercisable by you for the remainder of the
term of the Option grant. In the event of your death during the exercise period,
the Options may be exercised up to one year after date of death by the person or
persons to whom your rights in the options passed by your will or according to
the laws of descent and distribution. The Options terminate automatically and
shall not be exercisable by you from and after the date on which you cease to be
an employee of the Company or one of its subsidiaries for any reason other than
your death, Retirement or Disability. Nothing contained herein shall restrict
the right of the Company or any of its subsidiaries to terminate your employment
at any time, with or without cause.

10. The Options shall not in any event be exercisable after the expiration of
ten years from the Date of Grant specified on the first page of this Grant
Agreement and, to the extent not exercised, shall automatically terminate at the
end of such ten-year period.

11. Certificates for the shares of Common Stock purchased will be deliverable to
you or your agent, duly accredited to the satisfaction of the Company, at the
principal office of the Company in Akron, Ohio, or at such other place
acceptable to the Company as may be designated by you.

12. In the event you Retire or otherwise terminate your employment with the
Company or a subsidiary and within 18 months after such termination date you
accept employment with a competitor of, or otherwise engage in competition with,
the Company, the Committee, in its sole discretion, may require you to return,
or (if not received) to forfeit, to the Company the economic value of the
Options granted hereunder which you have realized or obtained by your exercise
at any time on or after the date which is six months prior to the date of your
termination of employment with the Company. Additionally, if you have retired
from the Company, all Options granted to you hereunder which you have not
exercised prior to your competitive engagement shall be automatically cancelled.

13. Each Option granted is not transferable by you otherwise than by will or the
laws of descent and distribution, and is exercisable during your lifetime only
by you.

14. All rights conferred upon you under the provisions of this Grant Agreement
are personal and, except under the provisions of paragraph 13 of this Grant
Agreement, no assignee, transferee or other successor in interest shall acquire
any rights or interests whatsoever under this Grant Agreement, which is made
exclusively for the benefit of you and the Company.

                                                                     Page 4 of 4

                                    X-10.1-4
<PAGE>   5

                                  EXHIBIT 10.1
                                    PART II

                       THE GOODYEAR TIRE & RUBBER COMPANY
           NON-QUALIFIED STOCK OPTION/TANDEM STOCK APPRECIATION RIGHTS
                                 GRANT AGREEMENT

TOM TIRE
000-00-0000
Key Employee
1 Eagle Drive
Akron, OH  12345

The Directors of The Goodyear Tire & Rubber Company (the "Company") desire to
encourage and facilitate ownership of the Common Stock of the Company (the
"Common Stock") by key employees and to provide for additional compensation
based on appreciation of the Common Stock, thereby providing incentive to
promote continued growth and success of the Company's business. Accordingly, the
1997 Performance Incentive Plan of The Goodyear Tire & Rubber Company (the
"Plan") was adopted effective April 14, 1997. A copy of the Plan is attached.

You have been granted Non-Qualified Stock Options for the purchase of Goodyear
Common Stock and tandem Stock Appreciation Rights as follows:

                  Stock Option Plan                             1997 Plan
                  Non-Qualified Stock Option/SAR                    98000
                  Date of Grant                                      Date
                  Option Price                                     $00.00
                  Number of Shares Granted                            -0-

Your option shares become exercisable as follows:

                  ____ on Date           25%        ____ on Date         75%
                  ____ on Date           50%        ____ on Date        100%







- ----------------------------------
The Goodyear Tire & Rubber Company
             Date




Receipt of this Grant Agreement and a copy of the Plan is acknowledged:


- ----------------------------------                     ---------------
             Optionee                                        Date



                                    X-10.1-5
<PAGE>   6
NQ/SAR Grant Agreement (Cont'd)                              November 30, 1998

1. These Non-Qualified Stock Options for the number of shares of Common Stock
indicated on the preceding page (the "Options") and the Stock Appreciation
Rights granted in tandem with the Options (the "SARs") are granted to you under
and are governed by the terms and conditions of the Plan and this Grant
Agreement. Your execution and return of the enclosed copy of page 1 of this
Grant Agreement acknowledging receipt of the Options and SARs granted herewith
constitutes your agreement to and acceptance of all terms and conditions of the
Plan and this Grant Agreement, including a recognition of the Company's right to
specify whether or not you may exercise either the Options or the SARs at the
time you notify the Company of your intent to exercise. You also agree that you
have read and understand this Grant Agreement.

2. If the Company approves the exercise of an Option, you may exercise the
Non-Qualified Stock Options granted pursuant to this Grant Agreement through (1)
a cash payment in the amount of the full option exercise price of the shares
being purchased (a "cash exercise"), (2) a payment in full shares of Common
Stock having a Fair Market Value (as defined in the Plan) on the date of
exercise equal to the full option exercise price of the shares being purchased
(a "share swap exercise"), or (3) a combination of the cash exercise and share
swap exercise methods. Any exercise of these Non-Qualified Stock Options shall
be by written notice to the Company stating the number of shares of the Common
Stock to be purchased and the exercise method, accompanied with the payment, or
proper proof of ownership if the share swap exercise method is used. You shall
be required to meet the tax withholding obligations arising from any exercise of
Non-Qualified Stock Options.

3. If the Company approves the exercise of the SARs, written notice must be
given to the Company stating the number of shares in the Options in respect of
which the SARs are being exercised. In due course, you will receive payment in
cash in an amount equal to the difference between the Fair Market Value (as
defined in the Plan) of one share of the Common Stock on the date of exercise of
the SARs and the Option Exercise Price per Share specified in respect of the
Options times the number of shares in respect of which the SARs shall have been
exercised. Such payment shall be subject to reduction for withholding taxes.

4. As further consideration for the Non-Qualified Stock Options and SARs granted
to you hereunder, you must remain in the continuous employ of the Company or one
or more of its subsidiaries from the Date of Grant to the date or dates the
Non-Qualified Stock Options and SARs become exercisable as set forth on page one
of this Grant Agreement before you will be entitled to exercise the
Non-Qualified Stock Options and SARs granted. The Non-Qualified Stock Options
and SARs you have been granted shall not in any event be exercisable after your
termination of employment except for Retirement (as defined in the Company's
Retirement Plan for Salaried Employees), death, or Disability (as defined in the
Company's Retirement Plan for Salaried Employees).

                                                                     Page 2 of 4

                                    X-10.1-6
<PAGE>   7

NQ/SAR Grant Agreement (Cont'd)                               November 30, 1998

5. The Options and SARs terminate automatically and shall not be exercisable by
you from and after the date on which you cease to be an employee of the Company
or one of its subsidiaries for any reason other than your death, Retirement or
Disability. In the event of your death, Retirement or Disability while an
employee of the Company or one of its subsidiaries (and having been an employee
continuously since the Date of Grant) during the exercise period on any date
which is more than six (6) months after the Date of Grant specified on the first
page of this Grant Agreement, the Options and SARs shall become immediately
exercisable and, except as provided below in the event of your death, shall be
exercisable by you for the remainder of the term of the Option/SAR grant. In the
event of your death, the Options and SARs may be exercised up to three years
after date of death by the person or persons to whom your rights in the options
passed by your will or according to the laws of descent and distribution.
Nothing contained herein shall restrict the right of the Company or any of its
subsidiaries to terminate your employment at any time, with or without cause.

6. The Options and SARs you have been granted shall not in any event be
exercisable after the expiration of ten years from the Date of Grant specified
on the first page of this Grant Agreement and, to the extent not exercised,
shall automatically terminate at the end of such ten-year period.

7. Certificates for shares of the Common Stock purchased will be deliverable to
you or your agent, duly accredited to the satisfaction of the Company, at the
principal office of the Company in Akron, Ohio, or at such other place
acceptable to the Company as may be designated by you.

8. In the event you Retire or otherwise terminate your employment with the
Company or a subsidiary and within 18 months after such termination date you
accept employment with a competitor of, or otherwise engage in competition with,
the Company, the Committee, in its sole discretion, may require you to return,
or (if not received) to forfeit, to the Company the economic value of the
Options or SARs which you have realized or obtained by your exercise of the
Options or SARs granted hereunder at any time on or after the date which is six
months prior to the date of your termination of employment with the Company.
Additionally, if you have retired from the Company, all Options or SARs which
are granted to you hereunder and which you have not exercised prior to your
competitive engagement shall be automatically cancelled.

9. Each Option and SAR is not transferable by you otherwise than by will or the
laws of descent and distribution, and is exercisable during your lifetime only
by you.

10. All rights conferred upon you under the provisions of this Grant Agreement
are personal and, except under the provisions of paragraph 9 of this Grant
Agreement, no assignee, transferee or other successor in interest shall acquire
any rights or interests whatsoever under this Grant Agreement, which is made
exclusively for the benefit of you and the Company.

                                                                     Page 3 of 4

                                    X-10.1-7
<PAGE>   8

NQ/SAR Grant Agreement (Cont'd)                             November 30, 1998

11. Any notice to you under this Grant Agreement shall be sufficient if in
writing and if delivered to you or mailed to you at the address on record in the
Executive Compensation Department. Any notice to the Company under this
agreement shall be sufficient if in writing and if delivered to the Executive
Compensation Department of the Company in Akron, Ohio, or mailed by registered
mail directed to the Company for the attention of the Executive Compensation
Department at 1144 East Market Street, Akron, Ohio 44316-0001. Either you or the
Company may, by written notice, change the address. This Grant Agreement shall
be construed and shall take effect in accordance with the laws of the State of
Ohio.

12. Each Option and/or SAR may be exercised only at the times and to the extent,
and is subject to all of the terms and conditions, set forth in this Grant
Agreement, and in the Plan, including any rule or regulation adopted by the
Committee.

13. Your purchase of shares of Common Stock pursuant to the Options shall
automatically reduce by a like number the shares subject to the SARs and,
conversely, your exercise of any SARs shall automatically reduce by a like
number the shares of the Common Stock available for purchase by you under the
Options.

14. In agreeing to accept this grant, you clearly acknowledge that The Goodyear
Tire & Rubber Company assumes no responsibility for any regulatory or tax
consequences that arise from either the grant or exercise of the Options or the
SARs, whether under U.S. or foreign law, rules, regulations or treaties.

15. Prior to the exercise of an Option or SAR, written notice must be given to
the Company of your intent to exercise. The Company will then advise you whether
or not you may exercise a Stock Option or SAR and upon receiving such advice you
may then exercise the Stock Option or the SAR.

                                                                     Page 4 of 4

                                    X-10.1-8
<PAGE>   9

                                  EXHIBIT 10.1
                                    PART III

                                 GRANT AGREEMENT
                             PERFORMANCE UNIT GRANT



[NAME AND ADDRESS OF GRANTEE]

Dear _____________________:

The Directors of The Goodyear Tire & Rubber Company (the "Company") desire to
encourage and facilitate ownership of the Common Stock of the Company (the
"Common Stock") by key employees and to provide for additional compensation
based on the appreciation of the Common Stock, thereby providing incentive to
promote the continued growth and success of the Company's business. Accordingly,
the 1997 Performance Incentive Plan of The Goodyear Tire & Rubber Company was
adopted effective April 14, 1997 (the "Plan"). A copy of the Plan is attached.

At the November 30, 1998 meeting of the Compensation Committee of the Board of
Directors, you were awarded a Performance Unit Grant (each Unit equivalent in
value to one share of Common Stock) as follows:

            Date of Grant                                    11-30-98
            Number of Units Granted
            Performance Period                1-1-99 through 12-31-01

The number of Performance Units specified above (the "Units") which you will
earn at the end of the three-year Performance Period specified above (the
"Performance Period") will be determined by and contingent upon the extent to
which Performance Goals are achieved. The number of Units actually earned may be
adjusted between 0 and 150% of the number of Units stated above, depending on
the level of achievement of Performance Goals. Payment of the Units earned will
be made as provided under the General Terms and Conditions. The Performance
Measure, Performance Goals and Distribution Schedule for the Performance Period
for your Performance Unit Grant are described at Annex A.







- ----------------------------------
The Goodyear Tire & Rubber Company
         November 30, 1998




Grant Agreement received and agreed to:


- ----------------------------------                  ---------------------
            Grantee                                          Date





                                    X-10.1-9
<PAGE>   10

                                GRANT AGREEMENT
                                  (Continued)

GENERAL TERMS AND CONDITIONS

1. The Performance Unit Grant for the number of Units specified above is granted
to you under, and governed by the terms and conditions of, the Plan and this
Grant Agreement. Your execution and return of the enclosed copy of this Grant
Agreement constitutes your agreement to, and acceptance of, all terms and
conditions of the Plan and this Grant Agreement. You also agree that you have
read and understand the provisions of the Plan, this Grant Agreement and Annex
A.

2. All rights conferred upon you under the provisions of this Grant Agreement
are personal to you and, no assignee, transferee or other successor in interest
shall acquire any rights or interests whatsoever under this Grant Agreement,
which is made exclusively for the benefit of you and the Company except by will
or the laws of descent and distribution.

3. As further consideration for the Units granted to you hereunder, you must
remain in the continuous employ of the Company or one or more of its
subsidiaries until December 31, 2001, the end of the Performance Period. Any
Units earned will be prorated in the event of your death, Retirement (defined as
termination of employment at any age after 30 or more years, or at age 55 or
older with at least 10 years of service with the Company and its subsidiaries)
or Disability (defined as termination of employment while receiving benefits
under a long-term disability income plan maintained by the Company or one of its
subsidiaries) or layoff prior to completion of the Performance Period. Any
proration is based on the last day you worked. Nothing contained herein shall
restrict the right of the Company or any of its subsidiaries to terminate your
employment at any time, with or without cause.

4. You will forfeit the right to receive any distribution or payment under this
Grant if you enter into a relationship either as an employee, consultant, agent
or in any manner whatsoever with an entity that sells products in competition
with products sold by the Company and its subsidiaries within six months after
the earlier of (1) the date you receive your distribution of Units earned or (2)
the date you cease to be an employee of the Company or one of its subsidiaries.

5.     The number of Units earned will be paid as follows:

       (a) Each Unit earned will be valued at a dollar amount equal to the
Fair Market Value of the Common Stock (as defined below) on December 31, 2001,
(the "Unit Value").

       (b) The Company will pay to you an amount equal to 50% of the Unit Value
multiplied by the total number of Units earned, less such withholding and
payroll taxes as the Company shall determine to be necessary or appropriate, in
cash in February of 2002; provided, however, that notwithstanding the foregoing,
you may elect, by delivering a written notice of your election to the Company
not later than December 31, 2000, to defer receipt of all or a specified whole
percentage of the aforesaid 50% of Units earned until the Optional Deferral Date
(as defined below), in which event the amount you elect to defer (which shall be
equal to the product of UE x .5UV x PDE, where UE equals the number of Units
earned, UV equals the Unit Value and PDE equals the percentage, expressed as a
decimal, of the Units earned you elect to defer) will be credited in February of
2002 to an account maintained in the records of the Company (the "Optional
Deferred Amount") and will be converted into Deferral Units. The number of
Deferral Units will be determined by dividing the Optional Deferred Amount by
the Fair Market Value of the Common Stock (as defined below) on December 31,
2001. The amount of such deferral will be reduced, if necessary, to pay such
tax, payroll and other withholding obligations as the Company shall determine to
be necessary or appropriate.

                                                                     Page 2 of 5

                                   X-10.1-10
<PAGE>   11

       (c) The balance of the Unit Value of each Unit earned, which shall be
equal to 50% of the Unit Value, shall be multiplied by the total number of Units
earned (the "Mandatory Deferred Amount") and credited in February of 2002 to an
account maintained in the records of the Company. The Mandatory Deferred Amount
will be converted into Deferral Units (as defined below). The number of Deferral
Units will be determined by dividing the Mandatory Deferred Amount by the Fair
Market Value of the Common Stock (as defined below) on December 31, 2001. The
amount of such deferral will be reduced, if necessary, to pay such tax, payroll
and other withholding obligations as the Company shall determine to be necessary
or appropriate.

       (d) Notwithstanding the foregoing, the Compensation Committee of the
Board of Directors may, at its sole election, at any time and from time to time
require that the payment of the entire, or any portion of, the Unit Value of any
number of the Units earned shall be deferred until the Optional Deferral Date,
or such later date as it shall deem appropriate, in order for the Company to
conform to the requirements of Section 162(m) of the Internal Revenue Code (the
"Required Deferral Amount"). Any Required Deferral Amount so deferred will be
credited to an account maintained in the records of the Company and will be
converted into Deferral Units, the number of which shall be determined by
dividing each amount so deferred by the Fair Market Value of the Common Stock on
the date of such deferral.

6. As used herein, the term: (1) "Deferral Unit" means an equivalent to a
hypothetical share of the Common Stock; (2) "Fair Market Value of the Common
Stock" means, in respect of any date on or as of which a determination thereof
is being or to be made, the average of the high and low per share sale prices of
the Common Stock on the New York Stock Exchange Composite Transactions Tape on
such date or, if the Common Stock was not traded on such date, the next
preceding day on which the Common Stock was traded on the New York Stock
Exchange; (3) "Dividend Equivalent" means, with respect to each dividend payment
date for the Common Stock, an amount equal to the cash dividend per share of
Common Stock which is payable on such dividend payment date; (4) "Mandatory
Deferral Date" means the earlier of (x) the tenth business day of the January
next following the fifth anniversary of the last day of the Performance Period,
or (y) the Optional Deferral Date; (5) "Mandatory Deferral Unit" means each
Deferral Unit resulting from the Mandatory Deferral Amount, including Dividend
Equivalents credited in respect thereof; (6) "Optional Deferral Date" means the
later of (i) the first business day of the seventh month following the month
during which you cease to be employed by the Company, or one of its subsidiary
companies, for any reason (whether Retirement, Disability, death, layoff,
voluntary termination or otherwise) or (ii) the tenth business day of the
calendar year following the calendar year during which you ceased to be an
employee of the Company, or one of its subsidiary companies, for any reason
whatsoever; (7) "Optional Deferral Unit" means each Deferral Unit resulting from
any Optional Deferred Amount or converted from a Mandatory Deferral Unit
pursuant to Section 8 of this Grant Agreement, including Dividend Equivalents
credited in respect thereof; and (8) "Required Deferral Unit" means each
Deferral Unit resulting from any Required Deferred Amount, including Dividend
Equivalents credited in respect thereof. All computations relating to Deferral
Units, fractions of shares of Common Stock and Dividend Equivalents will be
rounded, if necessary, to the fourth decimal place.

7. Each Deferral Unit will be credited with one Dividend Equivalent on each date
on which cash dividends are paid on shares of the Common Stock (and each
fraction of a Deferral Unit shall be credited with a like fraction of a Dividend
Equivalent). Dividend Equivalents (and fractions thereof, if any) will be
automatically translated into Deferral Units by dividing the dollar amount of
such Dividend Equivalents by the Fair Market Value of the Common Stock on the
date the relevant Dividend Equivalents are accrued to your account. The number
of Deferral Units (and any fractions thereof) resulting will be credited to your
account (in lieu of the dollar amount of such Dividend Equivalent) and shall
continually be denominated in Deferral Units until converted for payment as
provided in this Grant Agreement.

                                                                     Page 3 of 5

                                   X-10.1-11
<PAGE>   12
8. The Mandatory Deferral Units credited to your account shall be automatically
deferred until the Mandatory Deferral Date. If the Mandatory Deferral Date
occurs before you cease to be an employee of the Company, or one of its
subsidiary companies, you may elect, by delivering a written notice of your
election to the Company not later than December 31, 2005, to defer receipt of
all or a specified whole percentage of the Mandatory Deferral Units credited to
your account until the Optional Deferral Date, whereupon such Mandatory Deferral
Units will become Optional Deferral Units.

9. On the Mandatory Deferral Date, to the extent you have not elected to further
defer payment of all or a portion of the Mandatory Deferral Units until the
Optional Deferral Date in the manner provided above (and unless payment of all
or a portion of your Mandatory Deferral Units have been further deferred until
the Optional Deferral Date pursuant to the conversion thereof into Required
Deferral Units), the whole Mandatory Deferral Units in your account will be
converted, at your election (which election shall be made in writing on or
before June 30, 2006), into (1) a like number of shares of the Common Stock, (2)
a dollar amount determined by multiplying the number of Deferral Units credited
to your account by the Fair Market Value of the Common Stock on the Mandatory
Deferral Date, or (3) a combination of shares of the Common Stock and cash in
accordance with your election (which shall be expressed as a percentage of the
Deferral Units to be paid in shares of the Common Stock). In accordance with
your election, within five business days following the Mandatory Deferral Date
you will be paid (a) such number of shares of the Common Stock, (b) such amount
of cash, or (c) the elected combination of shares of Common Stock and cash, the
amounts of which shall be determined in accordance with the preceding sentence.
If you did not make a timely election as to the form of payment, you will
receive payment in shares of the Common Stock. Any fraction of a Deferral Unit
will be paid to you on the relevant date in cash, the amount of which shall be
calculated in the manner specified above.

10. If you have duly elected to receive payment of all or a specified percentage
of your Deferral Units on the Optional Deferral Date (or if payment of any of
the Deferral Units has been deferred until the Optional Deferral Date pursuant
to the conversion thereof into Required Deferral Units), you may elect, at the
time and in the manner specified below, to receive such Deferral Units in (1) a
lump sum on the fifth business day following the Optional Deferral Date, or (2)
in a series of not less than five (5) or more than ten (10) annual installments
commencing on the fifth business day following the Optional Deferral Date, or
(3) a specified percentage of your Deferral Units on the fifth business day
following the Optional Deferral Date and the balance of your Deferral Units in
installments as specified in clause (2) of this sentence.

11. On the Optional Deferral Date (to the extent you have not elected to receive
payment in installments), the whole Deferral Units then in your account (which
have not been designated for payment in installments) will be converted at your
election (which election shall be made in writing on or before the last day of
the seventh month prior to the month during which the Optional Deferral Date
occurs), into (1) a like number of shares of the Common Stock, or (2) a dollar
amount determined by multiplying the number of whole Deferral Units credited to
your account by the Fair Market Value of the Common Stock on the Optional
Deferral Date, or (3) a combination of shares of the Common Stock and cash in
accordance with your election (which shall be expressed as a percentage of the
Deferral Units to be paid in shares of the Common Stock). In accordance with
your election, within five business days following the Optional Deferral Date
you will be paid (a) such number of shares of the Common Stock, (b) such amount
of cash, or (c) the elected combination of shares of Common Stock and cash, the
amounts of which shall be determined in accordance with the preceding sentence.
If you did not make an election as to the form of payment on or before the
required date, you will receive payment in shares of the Common Stock. Any
fraction of a Deferral Unit will be paid to you on the relevant date in cash,
the amount of which shall be calculated in the manner specified above.

                                                                     Page 4 of 5

                                   X-10.1-12
<PAGE>   13
12. If you desire to receive payment of your Deferral Units or a portion thereof
in annual installments, you may elect (by delivering to the Company a written
notice of your election, which shall specify the number of annual installments,
not later than December 31 of the calendar year which is two calendar years
prior to the year during which the Optional Deferral Date occurs) to receive
all, or a specified whole percentage of, the Deferral Units in your account
(which would otherwise be scheduled for distribution on the Optional Deferral
Date) in not less than five (5) or more than ten (10) annual installments,
payable commencing on the fifth business day following the Optional Deferral
Date and thereafter on the fifth business day following each anniversary thereof
until paid in full. You may also elect (in writing on or before the last day of
the seventh month prior to the month during which the Optional Deferral Date
occurs) to receive payment in shares of the Common Stock, cash or any
combination of Common Stock and cash (expressed as a percentage of the Deferral
Units to be paid in shares of the Common Stock). Each installment shall be in an
amount equal to the total number of Deferral Units credited to your account on
the Optional Deferral Date, or on the anniversary thereof which is the fifth
business day prior to the date such installment is due and payable, as the case
may be, divided by the number of annual installments remaining (including the
annual installment then being calculated for payment) to be paid. In respect of
each installment, the number of Deferral Units payable shall, in accordance with
your election, be converted into (1) a like number of shares of the Common
Stock, (2) a dollar amount determined by multiplying the number of whole
Deferral Units credited to your account by the Fair Market Value of the Common
Stock on the relevant anniversary of the Optional Deferral Date (or the Optional
Deferral Date in the case of the first installment), or (3) the elected
combination of shares of the Common Stock and cash, the amounts of which shall
be determined in the manner specified above. Any fraction of Deferral Unit will
be paid to you on the relevant date in cash, the amount of which shall be
calculated in the manner specified above.

13. You will be required to satisfy all Federal, state and local tax and payroll
withholding obligations, and any other withholding obligations, arising in
respect of any distribution of shares of the Common Stock or cash to you. To the
extent there is sufficient cash available, such withholding obligations will be
deducted from your distribution. To the extent the amount of cash to be
distributed is not sufficient to satisfy all withholding obligations, you will
be required to pay such withholding obligations as a condition to your receipt
of any distribution of shares of the Common Stock.

14. In the event of your death at any time prior to the Mandatory Deferral Date,
your account balance will be paid in cash in a lump sum on the later of (a) the
fifth business day following the Mandatory Deferral Date or (b) the fifth
business day of the calendar year following the calendar year during which your
date of death occurs. In the event of your death at any time following the
Mandatory Deferral Date and prior to the distribution of your account, the
entire balance of your account shall be paid in cash on the anniversary of the
Mandatory Deferral Date next following your date of death.

15. In the event of any stock dividend, stock split, recapitalization, merger,
split-up, spin-off or other change affecting the Common Stock of the Company,
the Deferral Units in your account shall be adjusted in the same manner and
proportion as the change to the Common Stock.

16. Any notice to you under this Grant Agreement shall be sufficient if in
writing and if delivered to you or mailed by registered mail directed to you at
the address on record in the Executive Compensation Department. Any notice to
the Company under this Grant Agreement shall be sufficient in writing and if
delivered to the Executive Compensation Department of the Company in Akron,
Ohio, or mailed by registered mail directed to the Company for the attention of
the Executive Compensation Department at 1144 East Market Street, Akron, Ohio
44316-0001. Either you or the Company may, by written notice, change the
address.

                                                                     Page 5 of 5

                                   X-10.1-13
<PAGE>   14

                                    ANNEX A


PERFORMANCE MEASURE

The Performance Measure is Cumulative Net Income Per Share. The Performance
Goals are based on the Cumulative Net Income Per Share of Goodyear Common Stock
during the period January 1, 1999 through December 31, 2001.


MINIMUM PERFORMANCE GOAL FOR PAYMENT

In order for there to be a distribution under this Grant, the Cumulative Net
Income Per Share shall be at least $10.40 for the three-year period beginning
January 1, 1999.


PERFORMANCE GOALS AND UNIT DISTRIBUTION SCHEDULE

Unit distributions are payable 50 percent in shares of the Company's Common
Stock and 50 percent in cash, except as may be otherwise provided in, or as may
be otherwise elected in accordance with, the Grant Agreement.

<TABLE>
<CAPTION>
          CUMULATIVE NET INCOME                 UNIT DISTRIBUTION
                PER SHARE                      AS A PERCENTAGE OF
            1/1/99 - 12/31/01                     UNITS GRANTED
<S>                                                     <C> 
                $ 16.64                                 150%
                  16.07                                 140
                  15.52                                 130
                  14.97                                 120
                  14.42                                 110
                  13.87                                 100
                  13.18                                  90
                  12.83                                  85
                  12.49                                  80
                  11.80                                  70
                  11.11                                  60
                  10.40                                  50
                < 10.40                                   0
</TABLE>




                                   X-10.1-14
<PAGE>   15

                                  EXHIBIT 10.1
                                    PART IV


                       THE GOODYEAR TIRE & RUBBER COMPANY

                                 GRANT AGREEMENT
                             PERFORMANCE UNIT GRANT

(Name and Address of Grantee)

The Directors of The Goodyear Tire & Rubber Company (the "Company") desire to
encourage high achievements by key employees and to provide for additional
compensation based on the appreciation of the Common Stock, thereby providing
incentive to promote the continued growth and success of the Company's business.
Accordingly, the 1997 Performance Incentive Plan of The Goodyear Tire & Rubber
Company was adopted effective April 14, 1997 (the "Plan"). A copy of the Plan is
attached.

At their November 30, 1998 meeting, the Compensation Committee of the Board of
Directors established pursuant to the Plan the Chairman's Performance Unit Award
Plan for awarding Performance Unit Grants to selected key employees who have
made a significant contribution to the Company or have exhibited high potential
for future leadership. You have been awarded a Performance Unit Grant (each Unit
equivalent in value to one share of Common Stock) as follows:

       Date of Grant                                              Date
       Number of Performance Units Granted             Number of Units
       Performance Period                                        Dates

The number of Performance Units specified above (the "Units") which you will
earn at the end of the three-year Performance Period specified above (the
"Performance Period") will be determined by and contingent upon the extent to
which Performance Goals are achieved. The number of Units actually earned may be
adjusted between 0 and 150% of the number of Units stated above, depending on
the level of achievement of Performance Goals. Payment of the Units earned will
be made as provided under the General Terms and Conditions. The Performance
Measure, Performance Goals and Distribution Schedule for the Performance Period
for your Performance Unit Grant are described at Annex A.

  The Goodyear Tire & Rubber Company
             Date

Grant Agreement received and agreed to:

- ---------------------------------------
            Grantee

Date:
     ----------------------------------


                                   X-10.1-15
<PAGE>   16

                                GRANT AGREEMENT
                                  (Continued)


General Terms and Conditions

1. The Performance Unit Grant for the number of Units specified above is granted
to you under, and governed by the terms and conditions of, the Plan and this
Grant Agreement. Your execution and return of the enclosed copy of page one of
this Grant Agreement constitutes your agreement to, and acceptance of, all terms
and conditions of the Plan and this Grant Agreement. You also agree that you
have read and understand the provisions of the Plan, this Grant Agreement and
Annex A.

2. All rights conferred upon you under the provisions of this Grant Agreement
are personal to you and no assignee, transferee or other successor in interest
shall acquire any rights or interests whatsoever under this Grant Agreement,
which is made exclusively for the benefit of you and the Company except by will
or the laws of descent and distribution.

3. As further consideration for the Units granted to you hereunder, you must
remain in the continuous employ of the Company or one or more of its
subsidiaries until December 31, 2001, the end of the Performance Period. Any
Units earned will be prorated in the event of your death, Retirement (as defined
in the Plan) or Disability (as defined in the Plan) or layoff prior to
completion of the Performance Period. Any proration is based on the last day you
worked. Nothing contained herein shall restrict the right of the Company or any
of its subsidiaries to terminate your employment at any time, with or without
cause.

4. You will forfeit the right to receive any distribution or payment under this
Grant if you enter into a relationship either as an employee, consultant, agent
or in any manner whatsoever with an entity that sells products in competition
with products sold by the Company and its subsidiaries within six months after
the earlier of (1) the date you receive your distribution of Units earned or (2)
the date you cease to be an employee of the Company or one of its subsidiaries.

5. The number of Units earned, determined at the end of the three-year period,
will be paid in cash and shares of the Common Stock of the Company at the rate
of 50 percent in cash and 50 percent in shares in February 2002 unless you elect
to defer payment; provided, however, that the Committee may at any time
determine that any units earned in respect of your grant shall be paid only in
cash, in which event you will be so advised. Units, whether received immediately
or deferred in whole or part, will be subject to withholding taxes as
appropriate. Each Unit will be valued at a dollar amount equal to the Fair
Market Value of the Common Stock (as defined below) on December 31, 2001 (the
"Unit Value").

6. Any cash payment and certificates for shares of Common Stock of the Company
paid will be deliverable to you or your agent, duly accredited to the
satisfaction of the company, at the principal office of the Company in Akron,
Ohio, or at such other place acceptable to the Company as may be designated by
you.

7. You may elect, subject to the right of the Committee to require the payment
of Units earned without any deferral, to defer receipt of all or a specified
whole percentage of the aforesaid Units earned until the Optional Deferral Date
(as defined below) by delivering a written notice of your election to the
Company not later than December 31, 2000, in which event the amount you elect to
defer (which shall be equal to the product of UE x UV x PDE, where UE equals the
number of Units earned, UV equals the Unit Value and PDE equals the percentage,
expressed as a decimal, of the Units earned you elect to defer) will be credited
in February of 2002 to an account maintained in the records of the Company (the
"Optional Deferred Amount") and will be converted into Deferral Units. 

                                                                     Page 2 of 5

                                   X-10.1-16
<PAGE>   17

The number of Deferral Units will be determined by dividing the Optional
Deferred Amount by the Fair Market Value of the Common Stock (as defined below)
on December 31, 2001. The amount of such deferral will be reduced, if necessary,
to pay such tax, payroll and other withholding obligations as the Company shall
determine to be necessary or appropriate.

8. Notwithstanding the foregoing, the Compensation Committee of the Board of
Directors may, at its sole election, at any time and from time to time require
that the payment of the entire, or any portion of the, Unit Value of any number
of the Units earned shall be deferred until the Optional Deferral Date, or such
later date as it shall deem appropriate, in order for the Company to conform to
the requirements of Section 162(m) of the Internal Revenue Code (the "Required
Deferral Amount"). Any Required Deferral Amount so deferred will be credited to
an account maintained in the records of the Company and will be converted into
Deferral Units, the number of which shall be determined by dividing each amount
so deferred by the Fair Market Value of the Common Stock on the date of such
deferral.

9 As used herein, the term: (1) "Deferral Unit" means an equivalent to a
hypothetical share of the Common Stock; (2) "Fair Market Value of the Common
Stock" means, in respect of any date on or as of which a determination thereof
is being or to be made, the average of the high and low per share sale prices of
the Common Stock on the New York Stock Exchange Composite Transactions Tape on
such date or, if the Common Stock was not traded on such date, the next
preceding day on which the Common Stock was traded on the New York Stock
Exchange; (3) "Dividend Equivalent" means, with respect to each dividend payment
date for the Common Stock, an amount equal to the cash dividend per share of
Common Stock which is payable on such dividend payment date; (4) "Optional
Deferral Date" means the later of (i) the first business day of the seventh
month following the month during which you cease to be employed by the Company,
or one of its subsidiary companies, for any reason (whether Retirement,
Disability, death, layoff, voluntary termination or otherwise) or (ii) the tenth
business day of the calendar year following the calendar year during which you
ceased to be an employee of the Company, or one of its subsidiary companies, for
any reason whatsoever; (5) "Optional Deferral Unit" means each Deferral Unit
resulting from any Optional Deferred Amount, including Dividend Equivalents
credited in respect thereof; and (6) "Required Deferral Unit" means each
Deferral Unit resulting from any Required Deferred Amount, including Dividend
Equivalents credited in respect thereof. All computations relating to Deferral
Units, fractions of shares of Common Stock and Dividend Equivalents will be
rounded, if necessary, to the fourth decimal place.

10. Each Deferral Unit will be credited with one Dividend Equivalent on each
date on which cash dividends are paid on shares of the Common Stock (and each
fraction of a Deferral Unit shall be credited with a like fraction of a Dividend
Equivalent). Dividend Equivalents (and fractions thereof, if any) will be
automatically translated into Deferral Units by dividing the dollar amount of
such Dividend Equivalents by the Fair Market Value of the Common Stock on the
date the relevant Dividend Equivalents are accrued to your account. The number
of Deferral Units (and any fractions thereof) resulting will be credited to your
account (in lieu of the dollar amount of such Dividend Equivalent) and shall
continually be denominated in Deferral Units until converted for payment as
provided in this Grant Agreement.

11. If you have duly elected to receive payment of all or a specified percentage
of your Deferral Units on the Optional Deferral Date (or if payment of any of
the Deferral Units has been deferred until the Optional Deferral Date pursuant
to the conversion thereof into Required Deferral Units), you may elect, at the
time and in the manner specified below, to receive such Deferral Units in (1) a
lump sum on the fifth business day following the Optional Deferral Date, or (2)
in a series of not less than five (5) or more than ten (10) annual installments
commencing on the fifth business day following the Optional Deferral Date, or
(3) a specified percentage of your Deferral Units on the fifth business day
following the Optional Deferral Date and the balance of your Deferral Units in
installments as specified in clause (2) of this sentence.

                                                                     Page 3 of 5

                                   X-10.1-17
<PAGE>   18
12. On the Optional Deferral Date (to the extent you have not elected to receive
payment in installments), the whole Deferral Units then in your account (which
have not been designated for payment in installments) will be converted at your
election (which election shall be made in writing on or before the last day of
the seventh month prior to the month during which the Optional Deferral Date
occurs), into (1) a like number of shares of the Common Stock, or (2) a dollar
amount determined by multiplying the number of whole Deferral Units credited to
your account by the Fair Market Value of the Common Stock on the Optional
Deferral Date, or (3) a combination of shares of the Common Stock and cash in
accordance with your election (which shall be expressed as a percentage of the
Deferral Units to be paid in shares of the Common Stock). In accordance with
your election, within five business days following the Optional Deferral Date
you will be paid (a) such number of shares of the Common Stock, (b) such amount
of cash, or (c) the elected combination of shares of Common Stock and cash, the
amounts of which shall be determined in accordance with the preceding sentence.
If you did not make an election as to the form of payment on or before the
required date, you will receive payment in shares of the Common Stock (unless
the Committee elects to pay only in cash). Any fraction of a Deferral Unit will
be paid to you on the relevant date in cash, the amount of which shall be
calculated in the manner specified above.

13. If you desire to receive payment of your Deferral Units or a portion thereof
in annual installments, you may elect (by delivering to the Company a written
notice of your election, which shall specify the number of annual installments,
not later than December 31 of the calendar year which is two calendar years
prior to the year during which the Optional Deferral Date occurs) to receive
all, or a specified whole percentage of, the Deferral Units in your account
(which would otherwise be scheduled for distribution on the Optional Deferral
Date) in not less than five (5) or more than ten (10) annual installments,
payable commencing on the fifth business day following the Optional Deferral
Date and thereafter on the fifth business day following each anniversary thereof
until paid in full. You may also elect (in writing on or before the last day of
the seventh month prior to the month during which the Optional Deferral Date
occurs) to receive payment in shares of the Common Stock, cash or any
combination of Common Stock and cash (expressed as a percentage of the Deferral
Units to be paid in shares of the Common Stock). Each installment shall be in an
amount equal to the total number of Deferral Units credited to your account on
the Optional Deferral Date, or on the anniversary thereof which is the fifth
business day prior to the date such installment is due and payable, as the case
may be, divided by the number of annual installments remaining (including the
annual installment then being calculated for payment) to be paid. In respect of
each installment, the number of Deferral Units payable shall, in accordance with
your election, be converted into (1) a like number of shares of the Common
Stock, (2) a dollar amount determined by multiplying the number of whole
Deferral Units credited to your account by the Fair Market Value of the Common
Stock on the relevant anniversary of the Optional Deferral Date (or the Optional
Deferral Date in the case of the first installment), or (3) the elected
combination of shares of the Common Stock and cash, the amounts of which shall
be determined in the manner specified above (subject to the right of the
Committee to require payment in cash). Any fraction of Deferral Unit will be
paid to you on the relevant date in cash, the amount of which shall be
calculated in the manner specified above.

14. You will be required to satisfy all Federal, state and local tax and payroll
withholding obligations, and any other withholding obligations, arising in
respect of any distribution of shares of the Common Stock or cash to you. To the
extent there is sufficient cash available, such withholding obligations will be
deducted from your distribution. To the extent the amount of cash to be
distributed is not sufficient to satisfy all withholding obligations, you will
be required to pay such withholding obligations as a condition to your receipt
of any distribution of shares of the Common Stock.

15. In the event of any stock dividend, stock split, recapitalization, merger,
split-up, spin-off or other change affecting the Common Stock of the Company,
the Deferral Units in your account shall be adjusted in the same manner and
proportion as the change to the Common Stock.

                                                                     Page 4 of 5

                                   X-10.1-18
<PAGE>   19
16. Any notice to you under this Grant Agreement shall be sufficient if in
writing and if delivered to you or mailed by registered mail directed to you at
the address on record in the Executive Compensation Department. Any notice to
the Company under this Grant Agreement shall be sufficient in writing and if
delivered to the Executive Compensation Department of the Company in Akron,
Ohio, or mailed by registered mail directed to the Company for the attention of
the Executive Compensation Department at 1144 East Market Street, Akron, Ohio
44316-0001. Either you or the Company may, by written notice, change the
address.

                                                                     Page 5 of 5

                                   X-10.1-19
<PAGE>   20

                                    ANNEX A


PERFORMANCE MEASURE

The Performance Measure is Cumulative Net Income Per Share. The Performance
Goals are based on the Cumulative Net Income Per Share of Goodyear Common Stock
during the period January 1, 1999 through December 31, 2001.

MINIMUM PERFORMANCE GOAL FOR PAYMENT

In order for there to be a distribution under this Grant, the Cumulative Net
Income Per Share shall be at least $10.40 for the three-year period beginning
January 1, 1999.

PERFORMANCE GOALS AND UNIT DISTRIBUTION SCHEDULE

Unit distributions are payable 50 percent in shares of the Company's Common
Stock and 50 percent in cash, except as may be otherwise provided in, or as may
be otherwise elected in accordance with, the Grant Agreement.


<TABLE>
<CAPTION>
           CUMULATIVE NET INCOME                       UNIT DISTRIBUTION
                 PER SHARE                            AS A PERCENTAGE OF
             1/1/99 - 12/31/01                           UNITS GRANTED
<S>                                                  <C>
                 $ 16.64                                       150%
                   16.07                                       140
                   15.52                                       130
                   14.97                                       120
                   14.42                                       110
                   13.87                                       100
                   13.18                                        90
                   12.83                                        85
                   12.49                                        80
                   11.80                                        70
                   11.11                                        60
                   10.40                                        50
                 < 10.40                                         0
</TABLE>



                                   X-10.1-20

<PAGE>   1
                                  EXHIBIT 10.2

Part I: Amendment to Annex A to Performance Equity Unit Grant Agreement, dated
December 3, 1996, for 1997 (Filed as Exhibit 10.6 to Registrant's Form 10-K for
year ended December 31, 1996):

PERFORMANCE GOALS AND UNIT DISTRIBUTION SCHEDULE:

<TABLE>
<CAPTION>
            AGGREGATE EARNINGS             % OF DISTRIBUTION
               PER SHARE                         BASED ON     
            1/1/97 - 12/31/99                    GRANTS 
            ------------------             -----------------
<S>                                        <C> 
                $ 17.23                           150%      
                  16.65                           140%      
                  16.07                           130%      
                  15.50                           120%      
                  14.93                           110%      
                  14.36                           100%      
                  13.64                            90%      
                  13.28                            85%      
                  12.92                            80%      
                  12.20                            70%      
                  11.48                            60%      
                  10.77                            50%      
                 <10.77                             0
</TABLE>


Part II: Amendment to Annex A to Performance Unit Grant Agreement, dated
December 2, 1997, for 1998 (Filed as Exhibit 10.2 to Registrant's Form 10-K for
year ended December 31, 1997):

PERFORMANCE GOALS AND UNIT DISTRIBUTION SCHEDULE:

<TABLE>
<CAPTION>
          CUMMULATIVE NET INCOME           UNIT DISTRIBUTION
               PER SHARE                   AS A PERCENTAGE OF 
            1/1/98 - 12/31/00                UNITS GRANTED
            ------------------             -----------------
<S>                                        <C> 
                $ 18.71                           150%      
                  18.08                           140%      
                  17.45                           130%      
                  16.83                           120%      
                  16.21                           110%      
                  15.59                           100%      
                  14.81                            90%      
                  14.42                            85%      
                  14.03                            80%      
                  13.25                            70%      
                  12.47                            60%      
                  11.69                            50%      
                 <11.69                             0
</TABLE>

                                    X-10.2-1

<PAGE>   1

                                   EXHIBIT 12

               THE GOODYEAR TIRE & RUBBER COMPANY AND SUBSIDIARIES
                COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES

<TABLE>
<CAPTION>
(Dollars in millions)                                                          YEAR ENDED DECEMBER 31,

EARNINGS                                                     1998           1997           1996           1995           1994
                                                        ------------   ------------   ------------   ------------   ------------
<S>                                                     <C>            <C>            <C>            <C>            <C>         
Income from Continuing Operations before income
     taxes                                              $    1,002.7   $      743.3   $      811.5   $      869.8   $      855.9

Add:

Amortization of previously capitalized interest                 10.7           11.0           11.6           11.7           10.2
Minority interest in net income of
     consolidated subsidiaries with fixed charges               33.6           45.1           45.9           30.1           16.9
Proportionate share of fixed charges of investees
     accounted for by the equity method                          4.8            6.5            5.1            5.3            2.5
Proportionate share of net loss of investees
     accounted for by the equity method                          0.2            0.1            2.7            0.5            0.2
                                                        ------------   ------------   ------------   ------------   ------------
       Total additions                                  $       49.3   $       62.7   $       65.3   $       47.6   $       29.8
Deduct:

Capitalized interest                                    $        6.6   $        6.2   $        5.4   $        5.1   $        5.7
Minority interest in net loss of consolidated 
     subsidiaries                                                2.9            3.6            4.4            3.3            0.3
Undistributed proportionate share of net income
     of investees accounted for by the equity method              --             --             --            0.2            7.2
                                                        ------------   ------------   ------------   ------------   ------------
       Total deductions                                 $        9.5   $        9.8   $        9.8   $        8.6   $       13.2

TOTAL EARNINGS                                          $    1,042.5   $      796.2   $      867.0   $      908.8   $      872.5
                                                        ============   ============   ============   ============   ============
FIXED CHARGES

Interest expense                                        $      147.8   $      119.5   $      128.6   $      135.0   $      129.4
Capitalized interest                                             6.6            6.2            5.4            5.1            5.7
Amortization of debt discount, premium or expense                7.1            0.1            0.3            0.4            0.7
Interest portion of rental expense                              57.7           63.0           68.2           75.8           81.9
Proportionate share of fixed charges of investees
     accounted for by the equity method                          4.8            6.5            5.1            5.3            2.5
                                                        ------------   ------------   ------------   ------------   ------------

TOTAL FIXED CHARGES                                     $      224.0   $      195.3   $      207.6   $      221.6   $      220.2
                                                        ============   ============   ============   ============   ============
TOTAL EARNINGS BEFORE FIXED CHARGES                     $    1,266.5   $      991.5   $    1,074.6   $    1,130.4   $    1,092.7
                                                        ============   ============   ============   ============   ============

RATIO OF EARNINGS TO FIXED CHARGES                              5.65           5.08           5.18           5.10           4.96
</TABLE>



                                     X-12-1

<PAGE>   1



                                   EXHIBIT 21


                    SUBSIDIARIES OF THE REGISTRANT (1)(2)(3)

       The subsidiary companies of The Goodyear Tire & Rubber Company at March
15, 1999, and the places of incorporation or organization thereof, are:

<TABLE>
<CAPTION>
                                                                                     PLACE OF
                                                                                  INCORPORATION
          NAME OF SUBSIDIARY                                                     OR ORGANIZATION
         ---------------------                                                  ------------------
<S>                                                                             <C>
UNITED STATES
Belt Concepts of America, Inc.                                                        Delaware
Brad Ragan, Inc.                                                                      North Carolina
Celeron Corporation                                                                   Delaware
Cosmoflex, Inc.                                                                       Delaware
Divested Atomic Corporation                                                           Delaware
Divested Companies Holding Company                                                    Delaware
Divested Litchfield Park Properties, Inc.                                             Arizona
The Kelly-Springfield Tire Corporation                                                Delaware
Goodyear International Corporation                                                    Delaware
The Goodyear Rubber Plantations Company                                               Ohio
Goodyear Western Hemisphere Corporation                                               Delaware
Murphy's Inc., Sales and Service                                                      California
Retreading L Company                                                                  Delaware
Wheel Assemblies Inc.                                                                 Delaware
Wingfoot Corporation                                                                  Delaware
Wingfoot Ventures Eight Inc.                                                          Delaware
Wingfoot Ventures Nine Inc.                                                           Delaware
Wingfoot Ventures Thirteen Inc.                                                       Delaware

INTERNATIONAL
Air Treads Canada Inc.                                                                Canada
Compania Anonima Goodyear de Venezuela                                                Venezuela
Compania Goodyear del Peru, S.A.                                                      Peru
Compania Hulera Goodyear--Oxo, S.A. de C.V.                                           Mexico
Contred (Proprietary) Limited                                                         South Africa
Corporacion Industriales Mercurio, S.A. de C.V.                                       Mexico
Dakia Partners AB                                                                     Sweden
Deutsche Goodyear GmbH                                                                Germany
Deutsche Goodyear Holdings GmbH                                                       Germany
Engineered Products Asset Holding Company                                             Slovenia
Goodyear Australia Limited                                                            Australia
Goodyear Canada Inc.                                                                  Canada
Goodyear Chemicals Europe S.A.                                                        France
Goodyear Czech Republic                                                               Czech Republic
Goodyear Dalian Ltd.                                                                  People's Republic of China
Goodyear de Chile S.A.I.C.                                                            Chile
Goodyear de Colombia S.A.                                                             Colombia
Goodyear do Brasil Produtos de Borracha Ltda                                          Brazil
Goodyear Broker's Limited                                                             Bermuda
Goodyear Engineered Products Europe Holding                                           Slovenia
Goodyear Espanola S.A.                                                                Spain
Goodyear Export, S.A.                                                                 Bermuda
Goodyear Export Sales Corporation                                                     Barbados
Goodyear France (Pneumatiques) S.A.                                                   France
Goodyear Finance Holding S.A.                                                         Luxembourg
Goodyear Gesellschaft M.B.H.                                                          Austria
Goodyear Great Britain Limited                                                        England
</TABLE>



                                     X-21-1
<PAGE>   2

<TABLE>
<CAPTION>
                                                                                     PLACE OF
                                                                                  INCORPORATION
          NAME OF SUBSIDIARY                                                     OR ORGANIZATION
         ---------------------                                                  ------------------
<S>                                                                             <C>

Goodyear Hellas S.A.I.C.                                                        Greece
Goodyear Holding Co.                                                            Venezuela
Goodyear Hungary                                                                Hungary
Goodyear India Limited                                                          India
Goodyear Italiana S.p.A.                                                        Italy
Goodyear Jamaica Limited                                                        Jamaica
Goodyear Korea Company                                                          Korea
Goodyear Lastikleri Turk Anonim Sirketi                                         Turkey
Goodyear Malaysia Berhad                                                        Malaysia
Goodyear Maroc S.A.                                                             Morocco
Goodyear (Nederland) B.V.                                                       Netherlands
Goodyear Neumaicos Uruguay                                                      Uruguay
Goodyear New Zealand, Ltd.                                                      New Zealand
The Goodyear Orient Company Pte Limited                                         Singapore
Goodyear Portuguesa, Limited                                                    Portugal
Goodyear Philippines Inc.                                                       Philippines
Goodyear Qingdao Engineered Elastomers Company Ltd.                             People's Republic of China
Goodyear S.A.                                                                   France
Goodyear S.A.                                                                   Luxembourg
Goodyear Singapore Pte Limited                                                  Singapore
Goodyear South Africa (Proprietary) Limited                                     South Africa
Goodyear (Suisse), S.A.                                                         Switzerland
Goodyear Taiwan Limited                                                         Republic of China
Goodyear (Thailand) Limited                                                     Thailand
Goodyear Tyres Pty Ltd                                                          Australia
Goodyear Zimbabwe (Private) Limited                                             Zimbabwe
Gran Industria de Neumaticos Centroamericana, S.A.                              Guatemala
Granford Manufacturing, Inc.                                                    Canada
Gummiwerke Fulda GmbH                                                           Germany
High Tech Industrial Limitada                                                   Brazil
Neumaticos Goodyear S.A.                                                        Argentina
Nippon Goodyear Kabushiki Kaisha                                                Japan
Nippon Giant Tire Co., Ltd.                                                     Japan
Philippine Rubber Project Company, Inc.                                         Philippines
P.T. Goodyear Indonesia                                                         Indonesia
P.T. Goodyear Sumatra Plantations                                               Indonesia
Sava Tires, d.o.                                                                Slovenia
Sava Tires Joint Venture Holding, d.o.o.                                        Slovenia
Sava Tyre Company                                                               Slovenia
S.A. Goodyear N.V.                                                              Belgium
South Asia Tyres Ltd                                                            India
Svenska Goodyear Aktiebolag                                                     Sweden
TC Debica S.A.                                                                  Poland
Tredcor (Proprietary) Limited                                                   South Africa
Wingfoot Insurance Company Limited                                              Bermuda
</TABLE>

- ---------------

(1)      Each of the 90 subsidiaries named in the foregoing list conducts its
         business under its corporate name and, in a few instances, under a
         shortened form of its corporate name or in combination with a trade
         name.

(2)      Each of the 90 subsidiaries named in the foregoing list is directly or
         indirectly wholly-owned by Registrant, except that in respect of each
         of the following subsidiaries Registrant owns the indicated percentage
         of such subsidiary's equity capital: Compania Goodyear del Peru


                                     X-21-2
<PAGE>   3

         S.A., 78%; Dackia Partners AB, 51%; Goodyear Dalian Ltd., 75%; Goodyear
         India Limited, 74%; Goodyear Jamaica Limited, 60%; Goodyear Lastikleri
         Turk Anonim Sirketi, 59%; Goodyear Malaysia Berhad, 51%; Goodyear Maroc
         S.A., 55%; Goodyear Qingdao Engineered Elastomers Company Ltd., 60%;
         Goodyear Taiwan Limited, 75.5%; Goodyear (Thailand) Limited, 66.8%;
         Gran Industria de Neumaticos Centroamericana, S.A., 76%; P.T. Goodyear
         Indonesia, 85%; Goodyear Philippines Inc., 85.5%; TC Debica S.A.,
         59.87%; Goodyear Engineered Products Europe Holding, 75%; Engineered
         Products Asset Holding Company, 75%; P.T. Goodyear Sumatra Plantations,
         95%; Nippon Giant Tire Co., Ltd., 65%; Sava Tires, d.o., 60%; Sava
         Tires Joint Venture Holding d.o.o., 60%.

(3)      In accordance with paragraph (ii) of Part 22 of Item 601(b) of
         Regulation S-K, the names of approximately 83 subsidiaries have been
         omitted from the foregoing list. The unnamed subsidiaries, considered
         in the aggregate as a single subsidiary, would not constitute a
         significant subsidiary, as defined in the applicable regulations.



                                     X-21-3

<PAGE>   1


                                   EXHIBIT 23


                       CONSENT OF INDEPENDENT ACCOUNTANTS


       We hereby consent to the incorporation by reference in the Prospectuses
constituting part of the Registration Statements on Form S-3 (Nos. 333-67145 and
33-8111) and in the Registration Statements on Forms S-8 (Nos. 333-29993,
33-65187, 33-65185, 33-65183, 33-65181, 33-31530, 33-17963, 2-79437 and 2-47905)
of The Goodyear Tire & Rubber Company of our report dated February 3, 1999,
appearing on page 43 of this Annual Report on Form 10-K.








/s/PricewaterhouseCoopers LLP
PricewaterhouseCoopers LLP






Cleveland, Ohio
March 26, 1999




                                     X-23-1

<PAGE>   1


                                   EXHIBIT 24


                       THE GOODYEAR TIRE & RUBBER COMPANY


                                POWER OF ATTORNEY


       KNOW ALL MEN BY THESE PRESENTS, that the undersigned directors of THE
GOODYEAR TIRE & RUBBER COMPANY, a corporation organized and existing under the
laws of the State of Ohio (the "Company"), hereby constitute and appoint ROBERT
W TIEKEN, C THOMAS HARVIE, JOHN W RICHARDSON, and JAMES BOYAZIS, and each of
them, their true and lawful attorneys-in-fact and agents, each one of them with
full power and authority to sign the names of the undersigned directors to the
Company's Annual Report to the Securities and Exchange Commission on Form 10-K
for its fiscal year ended December 31, 1998, and to any and all amendments,
supplements and exhibits thereto and any other instruments filed in connection
therewith; provided, however, that said attorneys-in-fact shall not sign the
name of any director unless and until the Annual Report shall have been duly
executed by the officers of the Company then serving as the chief executive
officer of the Company, the principal financial officer of the Company and the
principal accounting officer of the Company; and each of the undersigned hereby
ratifies and confirms all that the said attorneys-in-fact and agents, or any one
of them, shall do or cause to be done by virtue hereof.

       IN WITNESS WHEREOF, the undersigned have subscribed these presents this
30th day of November, 1998.





/s/ John G. Breen                             /s/ William E. Butler
- -----------------------------------           ---------------------------------
 John G. Breen, Director                       William E. Butler, Director




/s/ Thomas H. Cruikshank                      /s/ Katherine G. Farley
- -----------------------------------           ---------------------------------
 Thomas H. Cruikshank, Director                Katherine G. Farley, Director




/s/ William J. Hudson, Jr.                    /s/ Steven A. Minter
- -----------------------------------           ---------------------------------
William J. Hudson, Jr., Director              Steven A. Minter, Director




/s/ Agnar Pytte                               /s/ George H. Schofield
- -----------------------------------           ---------------------------------
 Agnar Pytte, Director                         George H. Schofield, Director




/s/ William C. Turner                         /s/ Martin D. Walker 
- -----------------------------------           ---------------------------------
 William C. Turner, Director                   Martin D. Walker, Director




                                     X-24-1

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION FOR THE GOODYEAR TIRE &
RUBBER COMPANY AND SUBSIDIARIES EXTRACTED FROM THE CONSOLIDATED STATEMENT OF
INCOME AND THE CONSOLIDATED BALANCE SHEET AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS:
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                             239
<SECURITIES>                                         0
<RECEIVABLES>                                    1,826
<ALLOWANCES>                                        55
<INVENTORY>                                      2,165
<CURRENT-ASSETS>                                 4,529
<PP&E>                                           9,753
<DEPRECIATION>                                   5,394
<TOTAL-ASSETS>                                  10,589
<CURRENT-LIABILITIES>                            3,277
<BONDS>                                          1,187
                                0
                                          0
<COMMON>                                           156
<OTHER-SE>                                       3,590
<TOTAL-LIABILITY-AND-EQUITY>                    10,589
<SALES>                                         12,626
<TOTAL-REVENUES>                                12,626
<CGS>                                            9,673
<TOTAL-COSTS>                                    9,673
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 148
<INCOME-PRETAX>                                  1,003
<INCOME-TAX>                                       286
<INCOME-CONTINUING>                                717
<DISCONTINUED>                                    (35)
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       682
<EPS-PRIMARY>                                     4.36
<EPS-DILUTED>                                     4.31
        

</TABLE>


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