GRAY COMMUNICATIONS SYSTEMS INC /GA/
10-K/A, 1996-08-09
TELEVISION BROADCASTING STATIONS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
 
                            ------------------------
 
                                 FORM 10-K/A-2
 
/X/  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
     ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 1995
 
/ /  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
     EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM ________________.
 
COMMISSION FILE NUMBER 1-13796
                            ------------------------
 
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             (Exact name of Registrant as specified in its charter)
 
<TABLE>
<S>                           <C>
          GEORGIA                   58-0285030
(State or other jurisdiction     (I.R.S. Employer
    of incorporation or        Identification No.)
       organization)
 
   126 N. WASHINGTON ST.              31701
         ALBANY, GA                 (Zip code)
   (Address of principal
     executive offices)
</TABLE>
 
       Registrant's telephone number, including area code: (912) 888-9390
 
                            ------------------------
 
          Securities registered pursuant to Section 12(b) of the Act:
 
<TABLE>
<CAPTION>
             Title of each class                 Name of each exchange on which registered
- ---------------------------------------------  ---------------------------------------------
<S>                                            <C>
     CLASS A COMMON STOCK (NO PAR VALUE)                  NEW YORK STOCK EXCHANGE
</TABLE>
 
       SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT:  NONE
 
                            ------------------------
 
    Indicate  by check  mark whether  the Registrant  (1) has  filed all reports
required to be filed by  Section 13 or 15(d) of  the Securities Exchange Act  of
1934  during  the preceding  12  months (or  for  such shorter  period  that the
Registrant was required to file such reports), and (2) has been subject to  such
filing requirements for the past 90 days. Yes _X_ No ____
 
    Indicate  by check mark if disclosure  of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of the registrants knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. ____
 
The aggregate market  value of the  voting stock held  by non-affiliates of  the
registrant as of March 8, 1996: CLASS A COMMON STOCK; NO PAR VALUE - $39,391,000
 
The  number of shares outstanding of the registrant's classes of common stock as
of March 8, 1996: CLASS A COMMON STOCK; NO PAR VALUE - 4,453,429, CLASS B COMMON
STOCK; NO PAR VALUE - 0
 
                   DOCUMENTS INCORPORATED BY REFERENCE: NONE.
 
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<PAGE>
ITEM 1. BUSINESS
 
    AS  USED HEREIN, UNLESS THE CONTEXT  OTHERWISE REQUIRES, THE "COMPANY" MEANS
GRAY COMMUNICATIONS SYSTEMS, INC. AND ITS SUBSIDIARIES. THE COMPANY HAS NOT  YET
CONSUMMATED  THE PHIPPS ACQUISITION OR THE KTVE SALE (EACH AS DEFINED) AND THERE
CAN BE  NO ASSURANCE  THAT  THE PHIPPS  ACQUISITION OR  THE  KTVE SALE  WILL  BE
CONSUMMATED. HOWEVER, EXCEPT WITH RESPECT TO HISTORICAL FINANCIAL STATEMENTS AND
UNLESS  THE CONTEXT  INDICATES OTHERWISE,  THE PHIPPS  BUSINESS (AS  DEFINED) IS
INCLUDED IN, AND  KTVE (AS  DEFINED) IS EXCLUDED  FROM, THE  DESCRIPTION OF  THE
COMPANY. UNLESS OTHERWISE INDICATED, THE INFORMATION HEREIN HAS BEEN ADJUSTED TO
GIVE  EFFECT TO A  3-FOR-2 SPLIT OF THE  COMPANY'S CLASS A  COMMON STOCK, NO PAR
VALUE (THE "CLASS A  COMMON STOCK"), EFFECTED  IN THE FORM  OF A STOCK  DIVIDEND
DECLARED  ON  OCTOBER 2,  1995. UNLESS  OTHERWISE  INDICATED, ALL  STATION RANK,
IN-MARKET SHARE AND  TELEVISION HOUSEHOLD  DATA IN THIS  PROSPECTUS ARE  DERIVED
FROM  THE NIELSEN  STATION INDEX,  VIEWERS IN  PROFILE, DATED  NOVEMBER 1995, AS
PREPARED BY A.C. NIELSEN COMPANY ("NIELSEN").
 
GENERAL
 
    The Company owns and  operates seven network-affiliated television  stations
in  medium-size  markets in  the southeastern  United States,  six of  which are
ranked number one  in their  respective markets (which  includes two  television
stations  that  are part  of  the Phipps  Business  and excludes  one television
station that  is  the subject  of  the KTVE  Sale).  Five of  the  stations  are
affiliated  with the CBS Television Network, a division of CBS, Inc. ("CBS") and
two are affiliated with the NBC  Television Network, a division of the  National
Broadcasting  Company,  Incorporated  ("NBC").  In  connection  with  the Phipps
Acquisition (described  below),  the  Company will  be  required  under  current
regulations  of the Federal Communications Commission  (the "FCC") to divest its
NBC affiliates in Albany, Georgia and Panama City, Florida. For a discussion  of
the   Company's   plans  regarding   such   divestiture,  see   "--  Divestiture
Requirements" and "-- The Phipps Acquisition, the KTVE Sale and the  Financing."
The  Company  also  owns  and  operates  three  daily  newspapers,  two  weekly,
advertising only publications ("shoppers"), and a paging business (which is part
of the  Phipps Business),  all located  in the  Southeast. The  Company  derives
significant  operating advantages and cost saving  synergies through the size of
its television  station group  and  the regional  focus  of its  television  and
publishing  operations.  These  advantages  and  synergies  include  (i) sharing
television production facilities, equipment and regionally oriented programming,
(ii) the ability to  purchase television programming for  the group as a  whole,
(iii)  negotiating  network affiliation  agreements on  a  group basis  and (iv)
purchasing newsprint  and  other supplies  in  bulk. In  addition,  the  Company
believes  that  its regional  focus can  provide  advertisers with  an efficient
network through which to advertise in the fast-growing Southeast.
 
    In 1993, after the acquisition of a large block of Class A Common Stock by a
new investor,  the  Company implemented  a  strategy to  foster  growth  through
strategic  acquisitions. Since 1994, the Company's significant acquisitions have
included three  television  stations and  two  newspapers, all  located  in  the
Southeast.  As a  result of  the Company's  acquisitions and  in support  of its
growth strategy, the Company has added certain key members of management and has
greatly expanded its  operations in  the television  broadcasting and  newspaper
publishing businesses.
 
    In  January 1996, the  Company acquired (the  "Augusta Acquisition") WRDW-TV
("WRDW"), a CBS affiliate serving Augusta, Georgia (the "Augusta Business").  In
December  1995, the Company entered into  an asset purchase agreement to acquire
(the "Phipps Acquisition") two CBS-affiliated stations, WCTV-TV ("WCTV") serving
Tallahassee, Florida/Thomasville,  Georgia and  WKXT-TV ("WKXT")  in  Knoxville,
Tennessee,   a   satellite   broadcasting  business   and   a   paging  business
(collectively, the  "Phipps Business").  The Company  believes that  the  Phipps
Acquisition  will further  enhance the  Company's position  as a  major regional
television broadcaster  and  is  highly  attractive for  a  number  of  reasons,
including  (i) the stations' strategic fit in the Southeast, (ii) WCTV's leading
station market position  and WKXT's significant  growth potential, (iii)  strong
station  broadcast cash flows,  (iv) opportunities for  revenue growth utilizing
the Company's extensive management expertise  with medium-size stations and  (v)
opportunities    for    synergies    between    WCTV    and    WKXT    and   the
 
                                       2
<PAGE>
Company's  existing  stations  with  regard  to  revenue  enhancement  and  cost
controls.  The consummation of  the Phipps Acquisition  is currently expected to
occur by  September  1996, although  there  can  be no  assurance  with  respect
thereto.
 
    In May 1996, the Company entered into an agreement to sell (the "KTVE Sale")
KTVE   Inc.  ("KTVE")   serving  Monroe,   Louisiana/El  Dorado,   Arkansas  for
approximately $9.5 million in cash plus the amount of the accounts receivable on
the date of the closing, which is expected to occur by September 1996,  although
there can be no assurance with respect thereto.
 
    For  the year ended December 31, 1995, on a pro forma basis, the Company had
net revenues, Media Cash Flow (the  sum of broadcast cash flow, publishing  cash
flow and paging cash flow), operating cash flow and net (loss) of $90.6 million,
$30.3  million, $28.1  million and  $(3.4) million,  respectively. Net revenues,
Media Cash Flow and operating cash flow on a pro forma basis for the year  ended
December  31, 1995 increased 148.2%, 188.4%  and 227.9%, respectively, while net
income decreased 224.7% from the historical amounts for the year ended  December
31, 1994. The Company's pro forma net income for its television stations for the
year ended December 31, 1995 was $1.7 million.
 
    The following table sets forth certain information for each of the Company's
television stations.
 
<TABLE>
<CAPTION>
                                                                                          PRO FORMA
                                                                                     -------------------
                                                                          IN-MARKET
                                                                            SHARE    YEAR ENDED DECEMBER
                                                                STATION      OF           31, 1995
                                                                  RANK    HOUSEHOLDS -------------------
          NETWORK                  YEAR      DMA     CHANNEL/      IN      VIEWING      NET     OPERATING
STATION   AFFILIATION    MARKET   ACQUIRED RANK(1)   FREQUENCY   DMA(2)      TV      REVENUES   INCOME(6)
- --------  -------   ------------- -------  --------  ---------  --------  ---------  ---------  --------
                                                                                       (IN THOUSANDS)
<S>       <C>       <C>           <C>      <C>       <C>        <C>       <C>        <C>        <C>
WKYT        CBS     Lexington, KY    1994       68   27/UHF(3)         1        33%    $15,553    $5,247
WYMT        CBS        Hazard, KY    1994       68   57/UHF(3)       1(4)        24      3,721       831
WRDW        CBS       Augusta, GA    1996      111   12/VHF            1         36      8,888     1,853
WALB (5)    NBC        Albany, GA    1954      152   10/VHF            1         80      9,445     4,795
                     Panama City,
WJHG (5)    NBC                FL    1960      159    7/VHF            1         53      3,843       270
PHIPPS
 ACQUISITION
WKXT        CBS     Knoxville, TN               62    8/VHF            3         22      9,269     2,204
                     Tallahassee,
WCTV        CBS               FL/              116    6/VHF            1         60     11,862     4,229
                     Thomasville,
                               GA
</TABLE>
 
- ------------------------------
(1)  Ranking of designated market area as defined by Nielsen ("DMA") served by a
     station  among all DMAs is measured  by the number of television households
     within the DMA based on the November 1995 Nielsen estimates.
(2)  Represents station  rank in  DMA  as determined  by November  1995  Nielsen
     estimates  of the number of television  sets tuned to the Company's station
     as a percentage of the number of  television sets in use in the market  for
     the Sunday through Saturday 6 a.m. to 2 a.m. time period.
(3)  All stations in the market are UHF stations.
(4)  The  market area served by WYMT is an 18-county trading area, as defined by
     Nielsen, and is  included in  the Lexington, Kentucky  DMA. WYMT's  station
     rank is based upon its position in the 18-county trading area.
(5)  The  Company will be required under  current FCC regulations to divest WALB
     and WJHG in connection with the Phipps Acquisition.
(6)  Represents  pro  forma  income   before  miscellaneous  income   (expense),
     allocation of corporate overhead, interest expense and income taxes.
 
    The following table sets forth certain information for each of the Company's
publications:
<TABLE>
<CAPTION>
                                                                                                                PUBLISHED
PUBLICATION                                           COVERAGE AREA                          CIRCULATION         PER WEEK
- ---------------------------------  ---------------------------------------------------  ----------------------  ----------
<S>                                <C>                                                  <C>                     <C>
THE ALBANY HERALD                                     25 counties in Southwest Georgia            34,000 daily           7
                                                                                                 40,000 Sunday
THE ROCKDALE CITIZEN                             2 counties in Georgia (metro Atlanta)                  10,000           6
GWINNETT DAILY POST                                1 county in Georgia (metro Atlanta)                  13,000           5
SOUTHWEST GEORGIA SHOPPERS         10 counties in Southwest Georgia and 10 counties in                  52,000           1
                                                                         North Florida
 
<CAPTION>
                                             PRO FORMA
                                   ------------------------------
                                    YEAR ENDED DECEMBER 31, 1995
                                   ------------------------------
                                                       OPERATING
                                          NET           INCOME
PUBLICATION                            REVENUES       (LOSS) (1)
- ---------------------------------  -----------------  -----------
<S>                                <C>                <C>
                                           (IN THOUSANDS)
THE ALBANY HERALD                            $13,535       $2,010
THE ROCKDALE CITIZEN                           3,854        (212)
GWINNETT DAILY POST                            2,432        (913)
SOUTHWEST GEORGIA SHOPPERS                     2,045        (224)
</TABLE>
 
- ------------------------------
(1) Represents   pro  forma   income  before   miscellaneous  income  (expense),
    allocation of corporate overhead, interest expense and income taxes.
 
                                       3
<PAGE>
    The satellite broadcasting business and paging business, which are a part of
the Phipps  Business,  had net  revenues  and operating  income  (income  before
miscellaneous  income  (expense),  allocation  of  corporate  overhead, interest
expense and income taxes)  on a pro  forma basis of  $6.2 million and  $542,000,
respectively, for the year ended December 31, 1995.
 
THE PHIPPS ACQUISITION, THE KTVE SALE AND THE FINANCING
 
    The  Company  has entered  into an  agreement  to acquire  WCTV and  WKXT, a
satellite broadcasting  business and  a paging  business in  the Southeast.  The
purchase  price  for  the  Phipps  Acquisition  is  approximately  $185 million,
including  fees,  expenses  and  working  capital  and  other  adjustments.  The
consummation  of the Phipps Acquisition is  expected to occur by September 1996,
although there can be no assurance with respect thereto.
 
    The Company has entered  into an agreement,  dated as of  May 15, 1996  (the
"KTVE  Agreement"), with  GOCOM Television  of Ouachita,  L.P. to  sell KTVE for
approximately $9.5 million in cash plus the amount of the accounts receivable on
the date of the closing (estimated to be approximately $750,000), to the  extent
collected by the buyer, to be paid to the Company 150 days following the date of
closing.  The closing of the  KTVE Sale is expected  to occur by September 1996,
although there can  be no  assurance with respect  thereto. For  the year  ended
December  31, 1995, KTVE had net revenues,  Media Cash Flow and operating income
(income before miscellaneous income (expense), allocation of corporate overhead,
interest expense  and income  taxes)  of $4.2  million, $916,000  and  $279,000,
respectively.
 
    In addition to the consummation of the Phipps Acquisition and the KTVE Sale,
the  Company intends to implement a financing plan (the "Financing") to increase
liquidity and  improve  operating and  financial  flexibility. Pursuant  to  the
Financing,  the Company  will (i)  retire approximately  $49.5 million aggregate
principal amount  of  outstanding indebtedness  under  its senior  secured  bank
credit  facility  (the "Old  Credit Facility"),  together with  accrued interest
thereon, (ii) retire approximately $25.0  million aggregate principal amount  of
outstanding  indebtedness under  its senior note  due 2003  (the "Senior Note"),
together with accrued interest thereon and  a prepayment fee, (iii) issue  $10.0
million  liquidation preference of  its Series A preferred  stock (the "Series A
Preferred Stock")  in  exchange  for its  outstanding  $10.0  million  aggregate
principal  amount  8%  subordinated note  (the  "8%  Note") issued  to  Bull Run
Corporation ("Bull Run"), a principal shareholder of the Company, (iv) issue  to
Bull  Run $10.0 million  liquidation preference of its  Series B preferred stock
(the "Series B Preferred Stock" and together with the Series A Preferred  Stock,
the "Preferred Stock") with warrants to purchase up to 500,000 shares of Class A
Common Stock (representing 10.1% of the currently issued and outstanding Class A
Common  Stock after  giving effect  to the exercise  of such  warrants) for cash
proceeds of $10.0 million and  (v) enter into a  new senior secured bank  credit
facility (the "Senior Credit Facility") to provide for a term loan and revolving
credit   facility  aggregating  $125.0  million.   The  cash  required  for  the
consummation of  the  Phipps  Acquisition, the  repayment  of  indebtedness  and
related  transaction costs will  be provided by  the net proceeds  of a proposed
offering (the "Note Offering") of $150,000,000 principal amount of the Company's
Senior Subordinated  Notes due  2006  (the "Notes")  and a  proposed  concurrent
offering  (the "Stock  Offering") of 3,500,000  shares of the  Company's Class B
Common Stock, no par value (the "Class B Common Stock"), the sale of the  Series
B  Preferred Stock and the  warrants and the KTVE  Sale and borrowings under the
Senior Credit Facility.  There can  be no assurance  that any  of the  foregoing
transactions  will  be  consummated.  The  Notes  are  subject  to  a  mandatory
redemption on December  31, 1996  at a  redemption price  equal to  101% of  the
principal  amount of the Notes plus accrued  and unpaid interest to December 31,
1996 if the Phipps  Acquisition is not consummated  prior to December 23,  1996.
The Financing described above will be implemented in connection with the closing
of  the  Note Offering,  but the  Senior  Credit Facility  will provide  that no
borrowings may be made thereunder until  the closing of the Phipps  Acquisition.
Accordingly,  if the  Phipps Acquisition is  not consummated, the  Notes will be
redeemed by the Company and the Company will not borrow under the Senior  Credit
Facility.
 
                                       4
<PAGE>
    The  following  table sets  forth the  estimated sources  and uses  of funds
relating to the  Note Offering, the  Stock Offering, the  KTVE Sale, the  Phipps
Acquisition and the Financing:
 
<TABLE>
<CAPTION>
(IN MILLIONS)                                                   AMOUNT
                                                              ----------
SOURCES OF FUNDS:
<S>                                                           <C>
The Note Offering                                                 $150.0
The Stock Offering                                                  73.5
Sale of Series B Preferred Stock and Warrants                       10.0
Borrowings under the Senior Credit Facility                         32.6
The KTVE Sale                                                        9.5
                                                              ----------
  TOTAL                                                           $275.6
                                                              ----------
                                                              ----------
USES OF FUNDS:
Consummation of the Phipps Acquisition                            $185.0
Retire indebtedness under the Old Credit Facility (1)               49.5
Retire indebtedness under the Senior Note(2)                        25.0
Fees and expenses (3)                                               16.1
                                                              ----------
  TOTAL                                                           $275.6
                                                              ----------
                                                              ----------
</TABLE>
 
- ------------------------
(1) Borrowings  under the  Old Credit  Facility bear  interest at  formula rates
    based upon the applicable London inter-bank offered rate ("LIBOR") or  prime
    rate  at the time of borrowing plus a fixed spread and have a final maturity
    of 2003. As of June 30, 1996, the weighted average interest rate was 8.94%.
 
(2) The indebtedness under the Senior Note bears interest at 10.7%.
 
(3) Fees and expenses include underwriting costs  for the Note Offering and  the
    Stock  Offering,  fees  payable  in  connection  with  the  negotiation  and
    execution of the Senior Credit Facility, fees payable in connection with the
    retirement of the Senior  Note and legal,  accounting and other  transaction
    fees.  Does not include estimated income  taxes of $2.8 million with respect
    to the KTVE Sale.
 
DIVESTITURE REQUIREMENTS
 
    In connection with the Phipps Acquisition,  the Company will be required  to
divest  WALB  and WJHG  under current  FCC regulations  due to  common ownership
restrictions on stations with overlapping  signals. However, these rules may  be
revised  by the FCC upon conclusion  of pending rulemaking proceedings. In order
to satisfy applicable FCC  requirements, the Company,  subject to FCC  approval,
intends  to swap such  assets for assets  of one or  more television stations of
comparable value  and  with comparable  broadcast  cash flow  in  a  transaction
qualifying  for deferred capital gains  treatment under the "like-kind exchange"
provision of Section 1031 of the Internal Revenue Code of 1986, as amended  (the
"Code").  If the Company is  unable to effect such  a swap on satisfactory terms
within the time period  granted by the  FCC under the  waivers, the Company  may
transfer such assets to a trust with a view towards the trustee effecting a swap
or  sale of  such assets.  Any such  trust arrangement  would be  subject to the
approval of the FCC.  It is anticipated  that the Company  would be required  to
relinquish  operating control  of such assets  to a trustee  while retaining the
economic risks  and benefits  of ownership.  If  the Company  or such  trust  is
required  to effect a sale  of WALB, the Company  would incur a significant gain
and related tax liability,  the payment of which  could have a material  adverse
effect  on the Company's ability to  acquire comparable assets without incurring
additional indebtedness. No assurance can be given that the Company will be able
to identify or enter into arrangements  regarding suitable assets for a swap  or
sale  satisfying the FCC divestiture requirements.  In addition, there can be no
assurance that the  Company could effect  a sale or  swap on a  timely basis  or
establish a trust on satisfactory terms.
 
                                       5
<PAGE>
REGIONAL FOCUS
 
    The  Company's television stations  and publications are  all located in the
fast-growing southeastern United States. The Company believes that this regional
focus provides it with significant competitive advantages and has enabled it  to
develop an expertise in serving medium-size southeastern markets. As a result of
its  ownership of seven network-affiliated television stations in the Southeast,
the Company believes that there are opportunities to sell advertising to certain
sponsors on  all or  several  of its  stations as  a  single buy.  Further,  the
Company's  ownership of  multiple publications in  several adjacent southeastern
communities provides an attractive and  efficient channel through which to  sell
local  print advertising.  The Company capitalizes  on its  regional presence by
transferring management personnel, equipment, programming and news content among
its stations and publications.
 
OPERATING STRATEGY
 
    The Company has begun  to introduce various  operating strategies that  have
been  successfully  implemented at  WKYT in  Lexington, Kentucky  throughout its
station group. The Company's current President served as the general manager  of
WKYT  from 1982 to 1994  and developed and successfully  implemented many of the
strategies being adopted at  the Company's other stations.  Set forth below  are
the Company's operating strategies.
 
STRONG  LOCAL  PRESENCE.   Each of  the Company's  television stations  seeks to
achieve a distinct local identity principally through the depth and focus of its
local news programming and  by targeting specific  audience groups with  special
programs  and marketing events. Each station's  local news franchise is the core
component of the Company's strategy to strengthen audience loyalty and  increase
revenues  and Media Cash Flow for each station. Strong local news generates high
viewership and  results  in  higher  ratings both  for  programs  preceding  and
following the news. All of the Company's stations that offer comprehensive local
news  coverage are the dominant local  broadcast news source. WKXT in Knoxville,
Tennessee currently does not offer significant local news coverage; the  Company
intends  to significantly  expand the news  broadcast at this  station after the
consummation of the Phipps Acquisition.
 
    Strong local news product also differentiates local broadcast stations  from
cable  system competitors, which generally do not provide this service. The cost
of producing local  news programming generally  is lower than  other sources  of
programming  and the amount of  such local news programming  can be increased or
decreased on very short notice,  providing the Company with greater  programming
flexibility.
 
    The  Company believes  that its strong  commitment to  local broadcasting is
integral to its ability to serve each  of the communities in which it  operates.
In  each of its  markets, the Company  develops information-oriented programming
which expands the  Company's hours  of commercially  valuable local  programming
with relatively small increases in operating expenses. In addition, each station
utilizes   special  programming   and  marketing  events,   such  as  prime-time
programming of  local  interest or  sponsored  community events,  to  strengthen
community  relations and increase advertising  revenues. For example, certain of
the Company's stations offer state  governor call-in shows, local medical  shows
and cover local sporting events. The Company requires its senior staff to become
actively  involved in  community affairs in  an effort to  better understand the
issues in each community in which it operates.
 
    A key  component of  the Company's  publishing strategy  is an  emphasis  on
strong  local content in its publications.  Consequently, the Company focuses on
local news, sports and lifestyle issues  in order to foster reader loyalty  with
the  objective  of  raising  circulation and  advertising  rates.  The Company's
publications also sponsor community events  such as bridal expositions with  the
objective  of  strengthening  community relationships  and  building advertising
revenues.
 
TARGETED MARKETING.  The Company seeks to increase its advertising revenues  and
Media  Cash Flow  by expanding  existing relationships  with local  and national
advertisers  and  by  attracting  new  advertisers  through  targeted  marketing
techniques    and   carefully   tailored    programming.   The   Company   sells
 
                                       6
<PAGE>
advertising  locally  through  its   sales  employees  and  nationally   through
representative   firms  with  which  the   Company  enters  into  representation
agreements. The Company  works closely with  advertisers to develop  advertising
campaigns   that  match   specifically  targeted  audience   segments  with  the
advertisers' overall marketing  strategies. With this  information, the  Company
regularly   refines   its  programming   mix   among  network,   syndicated  and
locally-produced shows in a focused effort to attract audiences with demographic
characteristics desirable  to  advertisers. As  a  result of  implementing  this
strategy,  WKYT's share of  advertising dollars exceeded  its in-market share of
households viewing television by 15% in 1995.
 
    The Company's  success  in  increasing  advertising  revenues  at  both  its
stations  and publications is also attributable,  in part, to the implementation
of training  programs for  its marketing  consultants that  focus on  innovative
sales  techniques, such  as events marketing  and demographic-specific projects,
that target specific advertisers. The  Company trains its marketing  consultants
to sell not only advertising spots, but also non-traditional advertising such as
billboards  for sponsored sports events  and weather forecasts within newscasts.
In  addition,  performance  based  compensation  arrangements  and   performance
accountability  systems have contributed to  the Company's success in increasing
local advertising revenues. The Company  has also benefitted from sharing  ideas
and  information for increasing advertising revenues among its station group and
publications. The Company's targeted marketing focus also includes the following
key elements:
 
    -NON-TRADITIONAL  REVENUE  SOURCES.  The  Company  uses  its  stations'  and
     publications'  local promotional power  in order to  increase revenues from
     non-traditional sources by sponsoring  and staging various special  events,
     such   as  boat  shows,  fitness  shows,  bridal  expositions  and  fishing
     tournaments. The Company derives revenues through the promotion, production
     and advertising sales generated by these events.
 
    -VENDOR MARKETING. The Company engages in targeted vendor marketing  whereby
     it  contacts major vendors that supply  a particular store or retail chain,
     and the  management at  a particular  store  or retail  chain in  order  to
     arrange for the vendors to purchase local television advertising. The store
     or  retail chain  in turn agrees  to purchase additional  products from the
     vendor and also  benefits from the  increased local television  advertising
     presence.  As a result of this vendor marketing, the Company's stations are
     able to  sell advertising  to promote  a local  retailer, which  the  local
     retailer would not normally have purchased for itself.
 
COST  CONTROLS.  Through its strategic  planning and annual budgeting processes,
the  Company  continually   seeks  to  identify   and  implement  cost   savings
opportunities  at each  of its  stations and  publications in  order to increase
Media Cash Flow. The Company closely  monitors expenses incurred by each of  its
stations   and  publications  and  continually  reviews  their  performance  and
productivity. Additionally, the  Company seeks  to minimize its  use of  outside
firms  and  consultants  by  relying  on  its  in-house  production  and  design
capability.
 
    In order to further  reduce costs, the Company  capitalizes on its  regional
focus  through its ability  to produce programming  at one station  which can be
used by many of the Company's other stations. Further, the size of the Company's
station group and its ownership of multiple publications gives it the ability to
negotiate favorable  terms with  programming syndicators,  newsprint  suppliers,
national  sales  representatives and  other  vendors. For  example,  the Company
recently entered into a  new agreement with  its national sales  representative,
which  significantly reduced the commissions payable by the Company for national
advertising. Due to  the proximity  of the Company's  operations, the  Company's
stations and publications share equipment, programming and management expertise.
In  addition, each station and publication  reduces its corporate overhead costs
by utilizing  group  benefits  such  as insurance  and  employee  benefit  plans
provided by the Company.
 
ACQUISITION STRATEGY
 
    The  Company focuses  on medium-size  markets in  the Southeast  because the
Company  believes  these  markets  offer  superior  opportunities  in  terms  of
projected  population  and economic  growth, leading  to higher  advertising and
circulation  revenues.   The   Company   intends   to   continue   to   consider
 
                                       7
<PAGE>
additional acquisitions of television stations and publications that serve these
markets.  The  Company has  focused on  acquiring  television stations  where it
believes there is potential  for improvements in  revenue share, audience  share
and  cost control. In assessing acquisitions, the Company targets stations where
it sees specific  opportunities for revenue  enhancement utilizing  management's
significant  experience in local and national advertising sales and in operating
similar stations in  the Southeast. In  addition, projections of  growth in  the
particular  market are taken into account. The Company also targets stations and
publications for which it can control expenditures as it expands the operation's
revenue base. Typical cost savings arise  from (i) reducing staffing levels  and
sharing management with other stations and publications, (ii) utilizing in-house
production and design expertise, (iii) substituting more cost effective employee
benefit  programs, (iv) reducing travel and other non-essential expenses and (v)
optimizing the purchase of newsprint and  other supplies. Other than the  Phipps
Acquisition,  the Company does not presently  have any agreements to acquire any
television stations or publications.  In appropriate circumstances, the  Company
will  dispose of assets that  it deems non-essential to  its operating or growth
strategy.
 
TELEVISION BROADCASTING
 
THE COMPANY'S STATIONS AND THEIR MARKETS
 
    AS USED IN THE TABLES  FOR EACH OF THE  COMPANY'S STATIONS IN THE  FOLLOWING
SECTION  (I) "GROSS REVENUES" REPRESENT  ALL OPERATING REVENUES EXCLUDING BARTER
REVENUES; (II) "MARKET REVENUES" REPRESENT GROSS ADVERTISING REVENUES, EXCLUDING
 
                                       8
<PAGE>
BARTER REVENUES,  FOR  ALL COMMERCIAL  TELEVISION  STATIONS IN  THE  MARKET,  AS
REPORTED  IN INVESTING IN  TELEVISION 1995 MARKET REPORT,  4TH EDITION JULY 1995
RATINGS PUBLISHED BY BIA  PUBLICATIONS, INC., EXCEPT  FOR REVENUES IN  WYMT-TV'S
("WYMT")  18-COUNTY TRADING  AREA WHICH IS  NOT SEPARATELY REPORTED  IN SUCH BIA
PUBLICATIONS, INC.'S  REPORT;  (III)  "IN-MARKET  SHARE  OF  HOUSEHOLDS  VIEWING
TELEVISION"  REPRESENTS THE PERCENTAGE OF THE STATION'S AUDIENCE AS A PERCENTAGE
OF ALL VIEWING BY HOUSEHOLDS IN THE MARKET FROM 6 A.M. TO 2 A.M. SUNDAY  THROUGH
SATURDAY,  INCLUDING VIEWING OF NON-COMMERCIAL STATIONS, NATIONAL CABLE CHANNELS
AND OUT-OF-MARKET STATIONS BROADCAST OR CARRIED BY CABLE IN THE MARKET; AND (IV)
"STATION RANK IN DMA" IS  BASED ON NIELSEN ESTIMATES  FOR NOVEMBER OF EACH  YEAR
FOR THE PERIOD FROM 6 A.M. TO 2 A.M. SUNDAY THROUGH SATURDAY.
 
<TABLE>
<CAPTION>
                                                                                          IN-MARKET
                                     COMMERCIAL  STATION                                   SHARE OF
                              DMA     STATIONS   RANK IN   TELEVISION    MARKET REVENUES  HOUSEHOLDS
STATION        MARKET       RANK(1)  IN DMA(2)     DMA    HOUSEHOLDS(3)  IN DMA FOR 1995  VIEWING TV
- --------  ----------------  -------  ----------  -------  -------------  ---------------  ----------
<S>       <C>               <C>      <C>         <C>      <C>            <C>              <C>
                                                                          (IN THOUSANDS)
WKYT         Lexington, KY       68           5        1        387,000          $46,100         33%
WYMT (4)        Hazard, KY       68         N/A        1        169,000            4,100          24
WRDW           Augusta, GA      111           4        1        221,000           26,300          36
WALB (5)        Albany, GA      152           3        1        132,000           12,200          80
WJHG (5)   Panama City, FL      159           4        1        110,000            8,500          53
PHIPPS ACQUISITION(6)
WKXT         Knoxville, TN       62           4        3        429,000           57,900          22
WCTV      Tallahassee, FL/      116           4        1        210,000           19,900          60
           Thomasville, GA
</TABLE>
 
- ------------------------------
 
(1)  Ranking of DMA served by a station among all DMAs is measured by the number
     of  television households based within the DMA on the November 1995 Nielsen
     estimates.
 
(2)  Includes independent broadcasting stations.
 
(3)  Based upon the approximate  number of television households  in the DMA  as
     reported by the November 1995 Nielsen index.
 
(4)  The  market area served by WYMT is an 18-county trading area, as defined by
     Nielsen, and is  included in  the Lexington, Kentucky  DMA. WYMT's  station
     rank is based upon its position in the 18-county trading area.
 
(5)  The Company will be required to divest WALB and WJHG in connection with the
     Phipps  Acquisition.  For  a discussion  of  the Company's  plans,  see "--
     Divestiture Requirements" and "-- The Phipps Acquisition, the KTVE Sale and
     the Financing."
 
(6)  The closing of  the Phipps Acquisition  is expected to  occur by  September
     1996, although there can be no assurance with respect thereto.
 
    The following is a description of each of the Company's stations:
 
WKYT, THE CBS AFFILIATE IN LEXINGTON, KENTUCKY
 
    WKYT,  acquired by the Company in  September 1994, began operations in 1957.
Lexington, Kentucky  is  the  68th  largest  DMA  in  the  United  States,  with
approximately   387,000  television   households  and  a   total  population  of
approximately 1.1 million. Total  Market Revenues in the  Lexington DMA in  1995
were approximately $46.1 million, a 6% increase over 1994. WKYT's gross revenues
for  the  year ended  December  31, 1995  were  approximately $17.6  million, an
increase of 14.6% from the corresponding prior period. WKYT's net income (before
the allocation  of corporate  and administrative  expenses and  after  estimated
income  taxes computed at statutory rates) for  the year ended December 31, 1995
was approximately $1.1 million, a decrease of 36.7% for the corresponding  prior
period.  The  Lexington DMA  has five  licensed commercial  television stations,
including WYMT, WKYT's sister  station, all of which  are affiliated with  major
networks. The Lexington DMA also has one public television station.
 
                                       9
<PAGE>
    The  following table  sets forth Market  Revenues for the  Lexington DMA and
in-market share and ranking information for WKYT:
 
<TABLE>
<CAPTION>
<S>                                                                              <C>        <C>        <C>
                                                                                     YEAR ENDED DECEMBER 31
                                                                                 -------------------------------
(DOLLARS IN THOUSANDS)                                                             1993       1994       1995
                                                                                 ---------  ---------  ---------
Market Revenues in DMA                                                           $  39,500  $  43,500  $  46,100
Market Revenues growth over prior year                                                 13%        10%         6%
In-market share of households viewing television                                       38%        37%        33%
Rank in market                                                                           1          1          1
</TABLE>
 
MARKET DESCRIPTION.  The  Lexington DMA consists of  38 counties in central  and
eastern  Kentucky. The Lexington area is  a regional hub for shopping, business,
healthcare,  education,  and  cultural   activities  and  has  a   comprehensive
transportation  network and low commercial utility rates. Major employers in the
Lexington area  include Toyota  Motor Corp.,  Lexmark International,  Inc.,  GTE
Corporation, Square D Company, Ashland, Inc. and International Business Machines
Corporation.  Toyota  Motor  Corp.  operates a  large  production  facility near
Lexington, employing 6,000 people and in  May 1995 announced plans to build  its
next  generation mini-van at this facility. Eight hospitals and numerous medical
clinics are located in Lexington, reinforcing Lexington's position as a regional
medical center. The  University of Kentucky  which is located  in Lexington,  is
also  a major employer with approximately 10,000  employees, and has a full time
enrollment of  approximately  24,000  students. In  addition,  Lexington  is  an
international  center of  the equine  industry with  the Kentucky  Horse Park, a
1,000 acre park that attracts approximately 700,000 visitors annually.
 
STATION PERFORMANCE.  WKYT,  which operates on channel  27, is a CBS  affiliate.
WKYT  can be viewed on 86 cable systems  in its DMA and 51 cable systems outside
its DMA. In  1995, WKYT celebrated  its 20th consecutive  year as the  Lexington
DMA's most watched local news program. Every broadcast of "27 Newsfirst" -- at 6
a.m.,  noon, 5 p.m., 5:30 p.m., 6 p.m. and 11 p.m. -- continues to be the number
one rated program in its time period. WKYT's news programs also provide  support
and  coverage  of  local  events through  public  service  announcements, on-air
bulletin boards and special reports, such  as CRIMESTOPPERS, 27 ON THE TOWN  and
HOMETOWN HEROES. Based on the November 1995 Nielsen index, WKYT is ranked number
one  in its market, with a 33% in-market share of households viewing television,
which is five percentage points ahead  of the competition. WKYT received 38%  of
the  Lexington DMA's Market Revenues in 1995. The station attributes its success
to the experience of its senior management and local sales staff, which focus on
developing strong relationships with local advertisers and devoting  significant
attention to the quality and content of WKYT's local news programming.
 
    Since  the 1970's WKYT has  been the flagship station  for the University of
Kentucky Sports Network, producing sports events and coaches' shows, such as the
RICK PITINO COACH'S SHOW a half-hour  show featuring the University of  Kentucky
Basketball  coach, that  air on a  10-station network  across Kentucky. Although
WKYT focuses  on  the  most  popular  University  of  Kentucky  Wildcat  sports,
basketball and football, the station also features other intercollegiate sports,
such as baseball, tennis and swimming/diving.
 
    WKYT  has a full mobile  production unit that produces  a variety of events,
including sports events, beauty pageants and horse racing. In addition, WKYT has
a Doppler  Weather Radar  System,  the latest  technology available  in  weather
forecasting.  In 1995,  WKYT spent  over $1.3  million on  capital improvements,
including a complete studio and master control room renovation and the  addition
of Maxigrid, an inventory management system.
 
    Cross-promotion and partnerships with radio, newspapers and businesses are a
source  of non-traditional revenue as well  as a means of community involvement.
WKYT is also party to the first joint
 
                                       10
<PAGE>
venture in the Lexington market through its production of a 10 p.m. newscast for
WDKY-TV, an  affiliate of  the Fox  Broadcasting Company  ("Fox") in  Lexington,
which  provides additional exposure for  the station's news talent  as well as a
new source of revenue for WKYT.
 
    Local  programming  produced  by  WKYT  includes  SCOTT'S  PLACE,  a  weekly
half-hour  children's  show  which  is  carried  on  WALB,  WJHG  and  WRDW, and
DIRECTIONS and 27 NEWSMAKERS,  two weekly public  affairs programs dealing  with
minority  and government and  political issues, respectively.  In addition, WKYT
also carries programming provided by  CBS and syndicated programming,  including
OPRAH!, JEOPARDY!, WHEEL OF FORTUNE and THE ANDY GRIFFITH SHOW.
 
    The  Company's President  and the current  station manager at  WALB are both
former members of senior management at WKYT.
 
WYMT, THE CBS AFFILIATE IN HAZARD, KENTUCKY
 
    WYMT, acquired by the Company in  September 1994, began operations in  1985.
WYMT  has carved out a niche trading  area comprising 18 counties in eastern and
southeastern Kentucky.  This trading  area  is a  separate  market area  of  the
Lexington,  Kentucky DMA with approximately  169,000 television households and a
total  population  of  approximately  463,000.  WYMT  is  the  only   commercial
television  station in this 18-county trading area. Total Market Revenues in the
18-county trading area and WYMT's gross  revenues in the 18-county trading  area
for  the  year  ended December  31,  1995  were approximately  $4.1  million, an
increase of 9% from  the corresponding prior period.  WYMT's net income  (before
the  allocation  of corporate  and administrative  expenses and  after estimated
income taxes computed at statutory rates)  for the year ended December 31,  1995
was  approximately $32,000,  a decrease  of 88.9%  from the  corresponding prior
period. WYMT  is  the sister  station  of WKYT  and  shares many  resources  and
simulcasts some local programming with WKYT.
 
    The  following table  sets forth Market  Revenues for  the 18-county trading
area and ranking information for WYMT (based upon its position in its  18-county
trading area):
 
<TABLE>
<CAPTION>
<S>                                                                                  <C>        <C>        <C>
                                                                                         YEAR ENDED DECEMBER 31
                                                                                     -------------------------------
(DOLLARS IN THOUSANDS)                                                                 1993       1994       1995
                                                                                     ---------  ---------  ---------
Market Revenues in the 18-county trading area (1)                                    $   3,500  $   3,800  $   4,100
Market Revenues growth over prior year                                                     12%         8%         9%
In-market share of households viewing television                                           25%        20%        24%
Rank in market                                                                               1          1          1
</TABLE>
 
(1)  Represents  the  gross  revenues  of WYMT,  which  is  the  only commercial
     television station in the 18-county trading area. The Company is unable  to
     determine the amount of Market Revenue for the 18-county trading area which
     may be attributable to other television stations serving the Lexington DMA.
 
MARKET  DESCRIPTION.  The  mountain region of  eastern and southeastern Kentucky
where Hazard  is  located  is on  the  outer  edges of  four  separate  markets:
Bristol-Kingsport-Johnson  City, Charleston-Huntington, Knoxville and Lexington.
Prior to 1985, mountain residents relied primarily on satellite dishes and cable
television carrying distant signals for their television entertainment and news.
Established in 1985, WYMT  is the only broadcast  station which can be  received
over  the air in  a large portion of  its 18-county trading area  and may now be
viewed on 100 cable systems.
 
    The trading area's economy  is centered around  coal and related  industries
and some light manufacturing. In recent years, the coal industry has undergone a
major  restructuring  due  to  consolidation in  the  industry  and  advances in
technology. Approximately 10,700 manufacturing jobs exist in the Hazard  trading
area,  most of which are concentrated in  the Cumberland Valley area, a Kentucky
Area Development  District located  in  the southern  portion of  the  18-county
trading area.
 
STATION  PERFORMANCE.  WYMT, which  operates on channel 57,  is a CBS affiliate.
WYMT is ranked  number one,  based on November  1995 Nielsen  estimates, in  its
trading area with a 24% in-market
 
                                       11
<PAGE>
share  of  households viewing  television,  which is  nine  points ahead  of the
competition. WYMT's Mountain News  at 6:30 a.m.,  6 p.m. and  11 p.m. is  ranked
number  one in  the 18-county trading  area. WYMT's  Mountain News at  6 p.m. is
ranked number two in the entire Lexington DMA by Nielsen, behind only its sister
station WKYT. In addition to the  Mountain News, WYMT simulcasts WKYT's 6  a.m.,
noon,  5 p.m. and 5:30  p.m. newscasts Monday through  Friday, all of which rank
number one in the 18-county trading area. WYMT includes local inserts into these
simulcasted news programs in order to  add an enhanced degree of local  content.
The  station  attributes its  success  to its  position  as the  only commercial
broadcaster in the 18-county trading area and to customer and community loyalty.
 
    WYMT considers its news department to be a key component of its  operations.
The  station is strategically  positioned with a central  newsroom in Hazard and
two satellite news bureaus, one in Middlesboro, Kentucky (the Cumberland Valley)
and one in  Harold, Kentucky (the  Big Sandy region).  Microwave links to  these
regional  news bureaus and to WYMT's sister station WKYT in Lexington, Kentucky,
provide the news operation with the  ability to report on, coordinate and  share
the latest news information and coverage throughout the mountain region and from
Lexington.
 
    In  1994 WYMT  installed a state-of-the-art  digital playback  system in its
master control room. This new system has allowed WYMT to adopt a  computer-based
playback  format that has  resulted in significant cost  savings and an improved
on-air appearance.
 
    Strong local  business  and general  community  relations are  an  important
component of WYMT's success. WYMT continues to develop partnerships with current
and  potential  new clients  through the  production  of various  special annual
events that  also serve  to strengthen  community ties  and enhance  advertising
revenue.  Examples of such  events include the  Mountain Basketball Classic, the
Charity Golf Classic and the Boat and RV Show.
 
WRDW, THE CBS AFFILIATE IN AUGUSTA, GEORGIA
 
    WRDW, acquired by  the Company in  January 1996, began  operations in  1954.
Augusta,   Georgia  is  the  111th  largest  DMA  in  the  United  States,  with
approximately  221,000  television   households  and  a   total  population   of
approximately  627,000. Total  Market Revenues in  the Augusta DMA  in 1995 were
approximately $26.3 million, a 6% increase over 1994. WRDW's gross revenues  for
the year ended December 31, 1995 were approximately $9.6 million, an increase of
5.7%  from the corresponding prior period.  WRDW's net income (loss) (before the
allocation of corporate and administrative  expenses and after estimated  income
taxes  computed at  statutory rates)  for the year  ended December  31, 1995 was
approximately $1.4 million,  an increase  of 4.9% from  the corresponding  prior
period. The Augusta DMA has four licensed commercial television stations, all of
which  are affiliated with a major network.  The Augusta DMA also has two public
television stations.
 
    The following  table sets  forth Market  Revenues for  the Augusta  DMA  and
in-market share and ranking information for WRDW:
 
<TABLE>
<CAPTION>
<S>                                                                              <C>        <C>        <C>
                                                                                     YEAR ENDED DECEMBER 31
                                                                                 -------------------------------
(DOLLARS IN THOUSANDS)                                                             1993       1994       1995
                                                                                 ---------  ---------  ---------
Market Revenues in DMA                                                           $  22,800  $  24,800  $  26,300
Market Revenues growth over prior year                                                  8%         9%         6%
In-market share of households viewing television                                       36%        36%        36%
Rank in market                                                                           1          1          1
</TABLE>
 
MARKET  DESCRIPTION.  The Augusta DMA consists of 19 counties in eastern Georgia
and western South Carolina, including the  cities of Augusta, Georgia and  North
Augusta and Aiken, South Carolina. The Augusta, Georgia area is one of Georgia's
major  metropolitan/regional  centers,  with  a  particular  emphasis  on health
services, manufacturing and  the military. The  Federal government employs  over
12,500  military  and 4,600  civilian personnel  at  the Department  of Energy's
Savannah River Site, a
 
                                       12
<PAGE>
nuclear processing plant, and  Fort Gordon, a  U.S. Army military  installation.
Augusta has eight large hospitals which collectively employ 20,000 and reinforce
Augusta's  status as a regional  healthcare center. Augusta is  also home to the
Masters Golf Tournament, which has been broadcast by CBS for 41 years.
 
STATION PERFORMANCE.  WRDW,  which operates on channel  12, is a CBS  affiliate.
Based  on November  1995 Nielsen  estimates, WRDW  is ranked  number one  in its
market, with a 36%  in-market share of households  viewing television, which  is
one  share point ahead of the competition. WRDW also received 36% of the Augusta
DMA's Market Revenues in 1995. WRDW can be viewed on all 29 cable systems in its
DMA and nine cable systems outside of its DMA. Since 1992, WRDW has risen from a
weak second-place  ranking  to the  number  one position.  WRDW's  weekday  news
programs  at 6 a.m.,  noon, 5 p.m., 11  p.m., and four  weekend slots are ranked
number one  in  household rating  and  share.  WRDW attributes  its  number  one
position in the market to its strong syndicated programming which leads into and
out  of its weekly  news programs as  well as its  expanded local news coverage.
WRDW was also the leader in prime  time in the November 1995 Nielsen  estimates.
WRDW  has positioned itself as "Your 24 Hour News Source" in the DMA. In January
1996, WRDW began providing local  cut-ins to the CNN  news slots on cable,  with
all  revenues from commercial inserts going to  the station. In addition, as the
local CBS affiliate in the DMA, WRDW produces local Masters programming, such as
THE GREEN JACKET PROGRAM, a show  hosted by Paul Davis that includes  interviews
with many golf celebrities.
 
    The  station  also  produces  its own  local  programming,  including INSIDE
AGRICULTURE, a weekly  program and  PAINE COLLEGE PRESENTS,  a bi-monthly  local
public  affairs show. In  addition to carrying the  programming provided by CBS,
WRDW carries syndicated programming including: OPRAH!, INSIDE EDITION, WHEEL  OF
FORTUNE and JEOPARDY!
 
WALB, THE NBC AFFILIATE IN ALBANY, GEORGIA
 
    WALB  was  founded by  the  Company and  began  operations in  1954. Albany,
Georgia is the 152nd largest DMA in the United States with approximately 132,000
television households and  a total  population of  approximately 380,000.  Total
Market Revenues in the Albany DMA in 1995 were approximately $12.2 million, a 5%
increase  over 1994. WALB's gross revenues for  the year ended December 31, 1995
were approximately $10.5  million, an  increase of 3.5%  from the  corresponding
prior  period.  WALB's  net  income  (before  the  allocation  of  corporate and
administrative expenses and after estimated  income taxes computed at  statutory
rates)  for the year ended December 31,  1995 was approximately $3.0 million, an
increase of 3.8% from the corresponding  prior period. The Albany DMA has  three
licensed  commercial television stations, two of which are affiliated with major
networks. The Albany DMA also has two public television stations.
 
    The following  table sets  forth  Market Revenues  for  the Albany  DMA  and
in-market share and ranking information for WALB:
 
<TABLE>
<CAPTION>
<S>                                                                              <C>        <C>        <C>
                                                                                     YEAR ENDED DECEMBER 31
                                                                                 -------------------------------
(DOLLARS IN THOUSANDS)                                                             1993       1994       1995
                                                                                 ---------  ---------  ---------
Market Revenues in DMA                                                           $  10,900  $  11,600  $  12,200
Market Revenues growth over prior year                                                  8%         6%         5%
In-market share of households viewing television                                       81%        80%        80%
Rank in market                                                                           1          1          1
</TABLE>
 
MARKET  DESCRIPTION.   The  Albany  DMA, consists  of  17 counties  in southwest
Georgia.  Albany,  170  miles  south  of  Atlanta,  is  a  regional  center  for
manufacturing, agriculture, education, health care and military service. Leading
employers  in the area  include: The Marine Corps  Logistics Base, Phoebe Putney
Memorial Hospital, The Proctor & Gamble Company, Miller Brewing Company,  Cooper
Tire &
 
                                       13
<PAGE>
Rubber  Company,  Bob's  Candies,  Coats  and Clark  Inc.,  Merck  &  Co., Inc.,
MacGregor (USA)  Inc. and  M&M/Mars. Albany  State College,  Darton College  and
Albany Technical Institute are located within this area.
 
STATION  PERFORMANCE.   WALB,  which operates  on  channel 10,  is the  only VHF
station in the Albany DMA  and is an NBC affiliate.  Based on the November  1995
Nielsen  estimates,  WALB  is ranked  number  one  in its  market,  with  an 80%
in-market share of households viewing television, which is 63 share points ahead
of the competition. WALB has the strongest  signal in its DMA and can be  viewed
on  all of the 26 cable  systems in its DMA and  51 cable systems outside of its
DMA. WALB received 86% of the Albany DMA's Market Revenues in 1995.
 
    WALB is known  as "South Georgia's  Number One News  Source." The  station's
news  is its primary focus. WALB  is the number one local  news source in all of
its time slots. WALB is the only station in its market with both electronic  and
satellite  news gathering trucks, allowing the Company to provide live coverage.
WALB broadcasts three hours and 20 minutes of news weekdays and one hour of news
each weekend day.
 
    WALB considers its dedication to the community to be a key component of  its
operations.  For example, WALB  devoted substantial resources  in 1994 to expand
its local news coverage and programming. Such investment allowed WALB to provide
the most extensive flood coverage available to viewers during the flood in  July
1994,  which was  one of the  largest natural  disasters to occur  in Georgia in
recent history. This  coverage made WALB  one of the  top-rated stations in  the
United  States in terms  of in-market share of  households viewing television in
July 1994,  as  measured  by  Nielsen. In  addition,  the  Georgia  Broadcasters
Association  presented WALB  with two of  its top  awards in 1994:  the "1994 TV
Community Service Award" for its dedication to providing local community service
and the "1994 TV Station Promotion of  the Year" award for the station's  nearly
year long broadcast of its "Learn to Read" program.
 
    The station produces its own local programming including TOWN AND COUNTRY, a
live  morning show that  travels to various  locations in Georgia  and DIALOG, a
weekly public affairs show focusing on minority issues. In addition to  carrying
programming  supplied  by NBC,  WALB  carries syndicated  programming, including
OPRAH!, ENTERTAINMENT TONIGHT,  THE ANDY GRIFFITH  SHOW, MONTEL WILLIAMS,  RICKI
LAKE, AMERICAN JOURNAL, and HARD COPY.
 
    The Company will be required to divest this station pursuant to existing FCC
regulations. See
"--  FCC Divestiture Requirements" and "-- The Phipps Acquisition, the KTVE Sale
and the Financing."
 
WJHG, THE NBC AFFILIATE IN PANAMA CITY, FLORIDA
 
    WJHG, acquired by  the Company  in 1960,  began operations  in 1953.  Panama
City,  Florida is the 159th largest DMA in the United States, with approximately
110,000 television households and a  total population of approximately  298,000.
Total  Market Revenues in  the Panama City  DMA in 1995  were approximately $8.5
million, a  6% increase  over 1994.  WJHG's gross  revenues for  the year  ended
December  31, 1995 were approximately $4.3 million, an increase of 7.7% from the
corresponding  prior  period.  WJHG's  net  income  (before  the  allocation  of
corporate  and administrative expenses and after estimated income taxes computed
at statutory  rates) for  the year  ended December  31, 1995  was  approximately
$205,000,  an increase of 84.8% from the corresponding prior periods. The Panama
City DMA has four  licensed commercial television stations,  three of which  are
affiliated  with major  networks. In  addition, a  CBS signal  is provided  by a
station in Dothan, Alabama, an  adjacent DMA. The Panama  City DMA also has  one
public television station.
 
                                       14
<PAGE>
    The  following table sets forth Market Revenues  for the Panama City DMA and
in-market share and ranking information for WJHG:
 
<TABLE>
<CAPTION>
                                                                                         YEAR ENDED DECEMBER 31
                                                                                     -------------------------------
(DOLLARS IN THOUSANDS)                                                                 1993       1994       1995
                                                                                     ---------  ---------  ---------
<S>                                                                                  <C>        <C>        <C>
Market Revenues in DMA                                                               $   7,400  $   8,000  $   8,500
Market Revenues growth over prior year                                                     11%         8%         6%
In-market share of households viewing television                                           51%        46%        53%
Rank in market                                                                               1          1          1
</TABLE>
 
MARKET DESCRIPTION.  The Panama City DMA consists of nine counties in  northwest
Florida.  The Panama  City market stretches  north from Florida's  Gulf Coast to
Alabama's southern  border.  The Panama  City  economy centers  around  tourism,
military  bases, manufacturing, education and financial services. Panama City is
the county seat and principal city of Bay County. Leading employers in the  area
include:  Tyndall Air Force  Base, the Navy Coastal  Systems Station, Sallie Mae
Servicing Corp.,  Stone  Container Corporation,  Arizona  Chemical  Corporation,
Russell  Corporation and  Gulf Coast  Community College.  Panama City  is also a
spring break destination  for college  students and  drew approximately  550,000
students during 1995.
 
STATION  PERFORMANCE.  WJHG, which  operates on channel 7,  is an NBC affiliate.
Based on  November 1995  Nielsen estimates,  WJHG is  ranked number  one in  its
market, with a 53% in-market share of households viewing television, which is 17
share  points ahead  of the  competition. WJHG received  50% of  the Panama City
DMA's Market Revenues in 1995. WJHG can be viewed on all of the 36 cable systems
in its DMA and on 29 cable systems outside its DMA.
 
    WJHG dominates the Panama City market  in all popular news time periods  and
has twice the audience viewership at 5 p.m. and 10 p.m. as does the competition.
WJHG also has the number one news ranking in its market at 6:30 a.m., 6 p.m. and
on weekends. WJHG's ratings success in its newscasts have allowed it to increase
its  overall  unit rates  and  to negotiate  for  larger shares  of advertisers'
national budgets. WJHG considers  its news department to  be a key component  of
its  operations and in 1994, devoted  substantial resources to redesign the set,
purchase new  cameras,  add  new  graphics, develop  a  new  logo  and  reformat
newscasts.  As part of the continuing growth  of its news product, WJHG recently
introduced the first noon newscast in Panama City.
 
    WJHG has also launched a direct mail campaign to attract new advertisers  to
the  station. As a result of these factors, WJHG increased its gross revenues by
7.7% in 1995. WJHG  is also focusing on  other non-traditional revenue  sources,
such  as developing a health  exposition, a children's fair  and a wedding show,
all of which are scheduled to occur in 1996.
 
    In addition to carrying programming provided by NBC, WJHG carries syndicated
programming, including WHEEL  OF FORTUNE,  JEOPARDY!, HARD  COPY, MAURY  POVICH,
JENNY JONES and RICKI LAKE.
 
    The Company will be required to divest this station pursuant to existing FCC
regulations. See
"--  FCC Divestiture Requirements" and "-- The Phipps Acquisition, the KTVE Sale
and the Financing."
 
                                       15
<PAGE>
WKXT, THE CBS AFFILIATE IN KNOXVILLE, TENNESSEE
 
    WKXT,  which is part of  the Phipps Business, began  operations in 1988. The
Phipps Acquisition is expected to occur in September 1996, although there can be
no assurance with respect thereto. Knoxville, Tennessee is the 62nd largest  DMA
in  the United  States, with approximately  429,000 television  households and a
total population  of approximately  1.1 million.  Total Market  Revenues in  the
Knoxville DMA in 1995 were approximately $57.9 million, a 6% increase over 1994.
WKXT's  gross revenues for  the year ended December  31, 1995 were approximately
$10.6 million, an increase of 2.3%  from the corresponding prior period.  WKXT's
net  income (before the allocation of  corporate and administrative expenses and
after estimated income  taxes computed at  statutory rates) for  the year  ended
December  31, 1995 was approximately $1.8 million,  an increase of 8.3% from the
corresponding prior  period.  The Knoxville  DMA  has four  licensed  commercial
television  stations,  all  of which  are  affiliated with  major  networks. The
Knoxville DMA also has two public broadcasting stations.
 
    The following table  sets forth Market  Revenues for the  Knoxville DMA  and
in-market share and ranking information for WKXT:
 
<TABLE>
<CAPTION>
                                                                YEAR ENDED DECEMBER 31
                                                          ----------------------------------
(DOLLARS IN THOUSANDS)                                       1993        1994        1995
                                                          ----------  ----------  ----------
Market Revenues in DMA                                       $47,900     $54,600     $57,900
<S>                                                       <C>         <C>         <C>
Market Revenues growth over prior year                            14%         14%          6%
In-market share of households viewing television                  24%         23%         22%
Rank in market                                                     3           3           3
</TABLE>
 
MARKET  DESCRIPTION.   The Knoxville DMA,  consisting of 22  counties in eastern
Tennessee and southeastern Kentucky, includes the cities of Knoxville, Oak Ridge
and Gatlinburg,  Tennessee.  The  Knoxville  area is  a  center  for  education,
manufacturing, healthcare and tourism. The University of Tennessee's main campus
is  located within the city of  Knoxville. It employs approximately 6,400 people
and has an  enrollment of approximately  26,000 students. Leading  manufacturing
employers  in  the  area include:  Lockheed  Martin Energy  Systems,  Inc., Levi
Strauss &  Company,  DeRoyal  Industries, Aluminum  Company  of  North  America,
Phillips  Consumer Electronics  North America Corp.,  Clayton Homes  and Sea Ray
Boats,  Inc.  which  employ  approximately  26,800  people,  collectively.   The
Knoxville  area  also  has  eight hospitals  which  employ  approximately 16,900
employees. Area tourist attractions are the Great Smokey Mountains National Park
and Dollywood, a country-western theme park sponsored by Dolly Parton. The Great
Smokey Mountains National Park and  Dollywood had approximately 9.1 million  and
2.2  million visitors, respectively during 1995. Dollywood employs approximately
1,800 people.
 
STATION PERFORMANCE.  WKXT is a CBS affiliate and operates on channel 8. WKXT is
one of three  commercial VHF stations  in the Knoxville  DMA. Based on  November
1995 Nielsen estimates, WKXT is ranked third in its market, with a 22% in-market
share  of households viewing television. WKXT can  be viewed on 52 cable systems
in its DMA and  on 15 cable systems  outside its DMA. WKXT  received 18% of  the
Knoxville DMA's Market Revenues in 1995.
 
    WKXT produces only one hour of news each day. The Company plans to implement
its operating strategy at WKXT by developing comprehensive news programming upon
consummation of the Phipps Acquisition.
 
    In  addition to carrying  network programming supplied  by CBS, WKXT carries
syndicated programming  including BAYWATCH,  NORTHERN EXPOSURE,  REGIS &  KATHIE
LEE,  MAURY POVICH, AMERICAN JOURNAL, ENTERTAINMENT  TONIGHT, HARD COPY, and THE
ANDY GRIFFITH SHOW.
 
WCTV, THE CBS AFFILIATE IN TALLAHASSEE, FLORIDA/THOMASVILLE, GEORGIA
 
    WCTV, which is part  of the Phipps Business,  began operations in 1955.  The
Phipps Acquisition is expected to occur in September 1996, although there can be
no  assurance with respect thereto. Tallahassee, Florida/Thomasville, Georgia is
the  116th  largest  DMA  in  the  United  States,  with  approximately  210,000
television  households  and  total population  of  approximately  586,000. Total
 
                                       15
<PAGE>
Market Revenues in  the Tallahassee/Thomasville DMA  in 1995 were  approximately
$19.9 million, a 5% increase over 1994. WCTV's gross revenues for the year ended
December 31, 1995 were approximately $13.3 million, an increase of 3.2% from the
corresponding  prior  period.  WCTV's  net  income  (before  the  allocation  of
corporate and administrative expenses and after estimated income taxes  computed
at  statutory rates) for the year ended December 31, 1995 was approximately $3.8
million,  an  increase  of  1.4%  from  the  corresponding  prior  period.   The
Tallahassee/Thomasville  DMA has  four licensed  commercial television stations,
all of which are affiliated with major networks. The Tallahassee/Thomasville DMA
also has one public station that is owned by the Florida State University  Board
of Regents.
 
    The    following    table    sets    forth    Market    Revenues    in   the
Tallahassee/Thomasville DMA  and in-market  share  and ranking  information  for
WCTV:
 
<TABLE>
<CAPTION>
                                                                                YEAR ENDED DECEMBER 31
                                                                       ----------------------------------------
(DOLLARS IN THOUSANDS)                                                     1993          1994          1995
                                                                       ------------  ------------  ------------
<S>                                                                    <C>           <C>           <C>
Market Revenues in DMA                                                      $17,200       $18,900       $19,900
Market Revenues growth over prior year                                            4%           10%            5%
In-market share of households viewing television                                 64%           65%           60%
Rank in market                                                                    1             1             1
</TABLE>
 
MARKET  DESCRIPTION.  The Tallahassee/Thomasville DMA, consisting of 18 counties
in the panhandle  of Florida  and southwest Georgia,  includes Tallahassee,  the
capital  of  Florida, and  Thomasville,  Valdosta and  Bainbridge,  Georgia. The
Tallahassee/Thomasville economy  centers around  state and  local government  as
well  as state  and local universities  which include  Florida State University,
Florida A&M, Tallahassee Community College  and Valdosta State College.  Florida
State  University  is  the largest  university  located  in the  DMA  with total
enrollment of  approximately 29,000  students. Florida  State University's  main
campus  is located  within the city  of Tallahassee. State  and local government
agencies employ  approximately 36,700  and 8,500  people, respectively,  in  the
Tallahassee area.
 
STATION PERFORMANCE.  WCTV is a CBS affiliate and operates on channel 6. WCTV is
the  only VHF station in the Tallahassee/Thomasville DMA. Based on November 1995
Nielsen estimates, WCTV is ranked number one in its market, with a 60% in-market
share of households viewing television. WCTV  can be viewed on 47 cable  systems
in  its DMA and  32 cable systems outside  of its DMA. WCTV  received 67% of the
Tallahassee/Thomasville DMA's Market Revenues in 1995.
 
    WCTV considers its news department to be a key component of its  operations;
approximately  43%  of its  employees  are devoted  to  its news  department and
approximately 40% of the WCTV's revenues are generated by news programming.  The
station  attributes its  successful news programming  in part to  its bureaus in
Tallahassee, Valdosta  and  Thomasville and  its  news gathering  vehicle.  WCTV
produces  five news programs and six news cut-ins each day which total three and
one-half hours of news per weekday. All news programs are closed-captioned.  The
station has the number one in-market share in news at 6 a.m., noon, 5:30 p.m., 6
p.m. and 11 p.m. on weekdays and 6 p.m. and 11 p.m. on weekends.
 
    The station produces the BOBBY BOWDEN SHOW, a coach's show for Florida State
University.  In addition to  carrying network programming  supplied by CBS, WCTV
carries syndicated programming including WHEEL OF FORTUNE, JEOPARDY!, OPRAH! and
SEINFELD.
 
INDUSTRY BACKGROUND
 
    There are currently a limited number of channels available for  broadcasting
in  any one geographic area, and the  license to operate a television station is
granted by  the FCC.  Television stations  which broadcast  over the  very  high
frequency  ("VHF")  band (channels  2-13) of  the  spectrum generally  have some
competitive  advantage  over  television  stations  which  broadcast  over   the
ultra-high  frequency ("UHF") band (channels above  13) of the spectrum, because
the former usually have better
 
                                       16
<PAGE>
signal  coverage  and  operate  at  a  lower  transmission  cost.  However,  the
improvement of UHF transmitters and receivers, the complete elimination from the
marketplace  of VHF-only receivers and the expansion of cable television systems
have reduced the VHF signal advantage.
 
    Television station revenues are primarily  derived from local, regional  and
national advertising and, to a much lesser extent, from network compensation and
revenues   from  studio  and  tower   space  rental  and  commercial  production
activities. Advertising rates are based upon  a variety of factors, including  a
program's  popularity among  the viewers  an advertiser  wishes to  attract, the
number of advertisers competing for the available time, the size and demographic
makeup of the market served by  the station and the availability of  alternative
advertising  media in the market area. Rates  are also determined by a station's
overall ratings and in-market share, as well as the station's ratings and  share
among  particular  demographic  groups  which an  advertiser  may  be targeting.
Because broadcast stations rely on  advertising revenues, they are sensitive  to
cyclical  changes in  the economy. The  size of advertisers'  budgets, which are
affected by broad economic trends, affect the broadcast industry in general  and
the revenues of individual broadcast television stations.
 
    All  television stations in  the country are grouped  by Nielsen, a national
audience  measuring  service,  into   approximately  210  generally   recognized
television  markets that are ranked in  size according to various formulae based
upon actual or  potential audience.  Each DMA  is an  exclusive geographic  area
consisting  of all counties in which the home-market commercial stations receive
the greatest percentage of total  viewing hours. Nielsen periodically  publishes
data  on  estimated  audiences  for  the  television  stations  in  the  various
television markets throughout the country. The estimates are expressed in  terms
of  the  percentage of  the total  potential  audience in  the market  viewing a
station (the  station's "rating")  and  of the  percentage of  households  using
television  actually  viewing  the  station  (the  station's  "share").  Nielsen
provides such data  on the  basis of  total television  households and  selected
demographic  groupings in the market. Nielsen  uses two methods of determining a
station's ability to attract viewers. In larger geographic markets, ratings  are
determined  by a combination of meters connected directly to selected television
sets and weekly  diaries of television  viewing, while in  smaller markets  only
weekly  diaries are utilized.  All of the Company's  stations operate in markets
where only weekly diaries are used.
 
    Historically, three  major  broadcast  networks,  Capital  Cities/ABC,  Inc.
("ABC"),  NBC and CBS, dominated broadcast  television. In recent years, Fox has
evolved into the fourth major network  by establishing a network of  independent
stations  whose  operating  characteristics  are similar  to  the  major network
affiliate stations, although the number of hours of network programming produced
by Fox for  its affiliates is  less than that  of the three  major networks.  In
addition,  United Paramount Network  ("UPN") and Warner  Brothers Network ("WB")
recently have been launched as new  television networks. An affiliate of UPN  or
WB  receives  a  smaller portion  of  each  day's programming  from  its network
compared to an affiliate of  a major network. Currently,  UPN and WB provide  10
and 11.5 hours of programming per week to their affiliates, respectively.
 
    The  affiliation of  a station  with one  of the  four major  networks has a
significant impact on  the composition of  the station's programming,  revenues,
expenses  and operations.  A typical affiliate  of a major  network receives the
majority of each  day's programming  from the network.  This programming,  along
with cash payments ("network compensation"), is provided to the affiliate by the
network  in exchange  for a  substantial majority  of the  advertising time sold
during the airing of network programs.  The network then sells this  advertising
time and retains the revenues. The affiliate retains the revenues from time sold
during  breaks  in  and  between network  programs  and  programs  the affiliate
produces or  purchases from  non-network sources.  In acquiring  programming  to
supplement  programming supplied  by the affiliated  network, network affiliates
compete primarily  with  other  affiliates and  independent  stations  in  their
markets.  Cable  systems  generally  do  not  compete  with  local  stations for
programming, although various  national cable  networks from time  to time  have
acquired  programs that  would have otherwise  been offered  to local television
stations. In addition, a
 
                                       17
<PAGE>
television station may  acquire programming through  barter arrangements.  Under
barter  arrangements, which are becoming  increasingly popular with both network
affiliates  and  independents,  a  national  program  distributor  may   receive
advertising  time in exchange for the  programming it supplies, with the station
paying a reduced fee for such programming.
 
    In contrast to  a station  affiliated with  a network,  a fully  independent
station  purchases  or  produces  all of  the  programming  that  it broadcasts,
resulting  in  generally  higher  programming  costs.  An  independent  station,
however,  retains  its  entire inventory  of  advertising  time and  all  of the
revenues obtained therefrom. As  a result of the  smaller amount of  programming
provided  by its network, an  affiliate of UPN or WB  must purchase or produce a
greater amount of  its programming,  resulting in  generally higher  programming
costs.  These  affiliate  stations,  however, retain  a  larger  portion  of the
inventory of advertising time  and the revenues  obtained therefrom compared  to
stations affiliated with the major networks.
 
    Through the 1970s, network television broadcasting enjoyed virtual dominance
in  viewership and  television advertising  revenues, because network-affiliated
stations competed only with each other  in most local markets. Beginning in  the
1980s,  this level of dominance began to change as the FCC authorized more local
stations and  marketplace  choices  expanded  with  the  growth  of  independent
stations  and  cable  television  services.  See  "-Federal  Regulation  of  the
Company's Business."
 
    Cable television systems were first installed in significant numbers in  the
1970s  and were initially used to retransmit broadcast television programming to
paying subscribers  in  areas  with  poor broadcast  signal  reception.  In  the
aggregate,  cable-originated programming has emerged as a significant competitor
for viewers  of  broadcast  television programming,  although  no  single  cable
programming  network regularly attains audience levels  amounting to more than a
small fraction of any single major  broadcast network. The advertising share  of
cable networks increased during the 1970s and 1980s as a result of the growth in
cable  penetration (the percentage of  television households which are connected
to a  cable system).  Notwithstanding  such increases  in cable  viewership  and
advertising,  over-the-air broadcasting remains the dominant distribution system
for mass market television advertising.
 
NEWSPAPER PUBLISHING
 
    The Company owns and operates five publications comprising three  newspapers
and two shoppers, all located in the Southeast.
 
THE ALBANY HERALD
 
    THE  ALBANY HERALD, located in Albany, Georgia, is the only seven-day-a-week
newspaper that  serves  southwestern Georgia.  The  Company changed  THE  ALBANY
HERALD  from an afternoon newspaper to a  morning newspaper in 1993 and improved
its graphics  and layout.  These changes  enabled the  Company to  increase  THE
ALBANY  HERALD's newsstand  and subscription prices  as well  as its advertising
rates, resulting in an increase of revenues from $10.1 million in 1993 to  $13.5
million  in 1995, a 33.8% increase.  The Company intends to increase selectively
the price and advertising rates of THE  ALBANY HERALD in the future. The  Albany
market  has four  other daily newspapers  with a limited  circulation and market
area.
 
    THE ALBANY HERALD also publishes three other weekly editions in Georgia, THE
LEE COUNTY HERALD, THE WORTH COUNTY  HERALD and THE CALHOUN-CLAY HERALD, all  of
which  provide regional news coverage. Other niche publications include (i) FARM
AND PLANTATION, an agricultural  paper, (ii) a monthly  COUPON CLIPPER, (iii)  a
quarterly,  direct mail coupon  book called CASH CUTTERS,  (iv) an annual dining
guide and (v) an annual bridal  book. The Company introduced these weeklies  and
other  niche product publications in order to better utilize THE ALBANY HERALD's
printing presses  and  infrastructure  (such  as  sales  and  advertising).  The
printing  press is approximately 19 years old  and is in good working order. THE
ALBANY HERALD  cross-merchandises  its publications,  thereby  increasing  total
revenues  with only a  small increase in related  expenditures. The Company also
seeks to  increase THE  ALBANY  HERALD's circulation  and revenues  through  its
sponsorship   of  special  events  of  local  interest,  such  as  bass  fishing
tournaments.
 
                                       18
<PAGE>
THE ROCKDALE CITIZEN AND THE GWINNETT DAILY POST
 
    THE ROCKDALE  CITIZEN  and  the  GWINNETT  DAILY  POST  are  five-day-a-week
newspapers  that serve communities in the metro Atlanta area with complete local
news, sports  and  lifestyles  coverage  together  with  national  stories  that
directly impact their local communities.
 
    THE  ROCKDALE CITIZEN  is located  in Conyers,  Georgia, the  county seat of
Rockdale County, which is 19 miles  east of downtown Atlanta. Rockdale  County's
population  is estimated to be 64,000 in 1996.  Conyers was the site of the 1996
Olympic equestrian competition.
 
    The GWINNETT DAILY POST, which was purchased by the Company in January 1995,
is located north of Atlanta in Gwinnett County, one of the fastest growing areas
in the nation. Gwinnett's population, which has more than doubled during each of
the past two  census periods,  was estimated at  457,000 in  1995. In  September
1995,  the Company increased the frequency  of publication of the GWINNETT DAILY
POST from three to five days per week in an effort to increase circulation.
 
    The Company's operating strategy  with respect to  THE ROCKDALE CITIZEN  and
the  GWINNETT  DAILY POST  is  to increase  circulation  by improving  the print
quality, increasing the local news content and increasing its telemarketing  and
promotional  efforts. The Rockdale Citizen's  printing press is approximately 24
years old and is in good working order. The Company has hired a new president of
publishing for THE  ROCKDALE CITIZEN  and the GWINNETT  DAILY POST  in order  to
implement its operating strategy at these newspapers.
 
SOUTHWEST GEORGIA SHOPPER
 
    The  Southwest Georgia Shopper,  Inc., prints and  distributes two shoppers,
which are  direct  mailed and  rack  distributed throughout  north  Florida  and
southwest  Georgia. These  two shoppers represent  a consolidation  of the seven
shoppers that the Company purchased in 1994 and 1995. The Company believes  that
print  quality is an important criterion to advertisers and consumers and, since
their acquisition,  the Company  has accordingly  improved the  graphics of  the
shoppers.
 
INDUSTRY BACKGROUND
 
    Newspaper  publishing is the oldest segment of  the media industry and, as a
result of the  focus on local  news, newspapers  in general, remain  one of  the
leading media for local advertising. Newspaper advertising revenues are cyclical
and  have generally been  affected by changes in  national and regional economic
conditions. Financial instability in the retail industry, including bankruptcies
of large retailers  and consolidations  among large retail  chains has  recently
resulted  in  reduced retail  advertising expenditures.  Classified advertising,
which makes up  approximately one-third of  newspaper advertising  expenditures,
can  be affected  by an  economic slowdown  and its  effect on  employment, real
estate transactions and automotive sales. However, growth in housing starts  and
automotive  sales,  although  cyclical in  nature,  generally  provide continued
growth in newspaper advertising expenditures.
 
PAGERS AND PAGING SERVICES
 
THE PAGING BUSINESS
 
    The paging business, which  is a part  of the Phipps  Business, is based  in
Tallahassee,  Florida  and operates  in  Columbus, Macon,  Albany  and Valdosta,
Georgia, in Dothan,  Alabama, in  Tallahassee and  Panama City,  Florida and  in
certain  contiguous areas.  In 1995 the  population of  this geographic coverage
area was approximately 2.3 million. In June 1996, the Company's paging  business
had  approximately 44,000 units  in service, representing  a penetration rate of
approximately 1.9%.
 
    The Company's paging system operates  by connecting a telephone call  placed
to  a  local telephone  number with  a  local paging  switch. The  paging switch
processes a caller's information and sends the information to a link transmitter
which relays the  processed information  to paging transmitters,  which in  turn
alert  an  individual pager  by  means of  a  coded radio  signal.  This process
provides service to a "local coverage area." To enhance coverage further to  its
customer  base, all of the Company's  local coverage areas are interconnected or
networked, providing for "wide area coverage" or "network
 
                                       19
<PAGE>
coverage." A pager's  coverage area  is programmable  and can  be customized  to
include  or exclude any  particular paging switch  and its respective geographic
coverage area,  thereby allowing  the  Company's paging  customers a  choice  of
coverage  areas. In addition, the  Company is able to  network with other paging
companies which  share the  Company's paging  frequencies in  other markets,  by
means  of an industry standard network paging protocol, in order to increase the
geographic coverage area  in which  the Company's customers  can receive  paging
service.
 
    A  subscriber to the Company's paging  services either owns a pager, thereby
paying solely for the use of the  Company's paging services, or leases a  pager,
thereby  paying a periodic charge for both the pager and the paging services. Of
the Company's  pagers currently  in  service, approximately  72% are  owned  and
maintained  by subscribers ("COAM")  with the remainder  being leased. In recent
years, prices for  pagers have fallen  considerably, and thus  there has been  a
trend  toward subscriber ownership  of pagers, allowing  the Company to maintain
lower inventory  and fixed  asset levels.  COAM customers  historically stay  on
service  longer,  thus  enhancing  the  stability  of  the  subscriber  base and
earnings. The Company is focusing its  marketing efforts on increasing its  base
of  COAM users.  The Company  purchases all  of its  pagers from  two suppliers,
Panasonic and Motorola, with Motorola supplying  a majority of such pagers.  Due
to the high demand from the Company's customers for Motorola pagers, the Company
believes that its ability to offer Motorola pagers is important to its business.
 
    The  Company's goal is to increase the number of pagers in service, revenues
and cash flow from  operations by implementing a  plan that focuses on  improved
operating  methods and controls and innovative marketing programs. The Company's
paging business  has grown  in recent  years by:  (i) increasing  the number  of
business  customers;  (ii) expanding  its resale  program; (iii)  increasing its
retail operations; and (iv) increasing geographical coverage.
 
INDUSTRY BACKGROUND
 
    Paging is a method  of wireless communication which  uses an assigned  radio
frequency  to contact  a paging subscriber  within a designated  service area. A
subscriber carries a pager which receives  messages by the broadcast of a  radio
signal.  To  contact  a subscriber,  a  message  is usually  sent  by  placing a
telephone call to  the subscriber's designated  telephone number. The  telephone
call is received by an electronic paging switch which generates a signal that is
sent  to radio transmitters  in the subscriber's  service area. The transmitters
broadcast a coded signal that is unique  to the pager carried by the  subscriber
and  alerts the subscriber  through a tone  or vibration that  there is a voice,
numeric, alphanumeric or  other message.  Depending upon the  topography of  the
service  area, the operating radius of a radio transmitter typically ranges from
three to 20 miles.
 
    Three tiers  of carriers  have emerged  in the  paging industry:  (i)  large
nationwide providers serving multiple markets throughout the United States; (ii)
regional carriers, like the Company's paging business, which operate in regional
markets such as several contiguous states in one geographic region of the United
States;  and (iii) small, single market operators. The Company believes that the
paging industry is undergoing consolidation.
 
    The paging industry has traditionally  marketed its services through  direct
distribution  by sales representatives. In  recent years, additional channels of
distribution have evolved, including:  (i) carrier-operated retail stores;  (ii)
resellers,  who purchase paging services on  a wholesale basis from carriers and
resell  those  services  on  a  retail  basis  to  their  own  customers;  (iii)
independent  sales agents who solicit customers for carriers and are compensated
on a commission  basis; and (iv)  retail outlets  that often sell  a variety  of
merchandise, including pagers and other telecommunications equipment.
 
                                       20
<PAGE>
SATELLITE BROADCASTING
 
    The   Company's  satellite  broadcasting  business  provides  broadcast  and
production services through mobile and fixed production units as well as  C-band
and  Ku-band satellite transmission facilities.  Clients include The Walt Disney
Company, The Golf Channel,  USA Network, Turner  Broadcasting System, CBS,  ABC,
PGA Tour Productions and The Children's Miracle Network.
 
ADDITIONAL INFORMATION ON BUSINESS SEGMENTS
 
    Reference is made to Note J of Notes to Consolidated Financial Statements of
the Company for additional information regarding business segments.
 
COMPETITION
 
TELEVISION INDUSTRY
 
    Competition in the television industry exists on several levels: competition
for  audience, competition for programming  (including news) and competition for
advertisers. Additional  factors that  are material  to a  television  station's
competitive  position  include  signal  coverage  and  assigned  frequency.  The
broadcasting  industry  is  faced  continually  with  technological  change  and
innovation,  the  possible rise  in  popularity of  competing  entertainment and
communications  media  and  governmental  restrictions  or  actions  of  federal
regulatory  bodies, including the  FCC and the Federal  Trade Commission, any of
which could have  a material effect  on the Company's  operations. In  addition,
since  early 1994, there  have been a  number of network  affiliation changes in
many of the top  100 television markets.  As a result,  the major networks  have
sought  longer terms  in their  affiliation agreements  with local  stations and
generally have  increased the  compensation  payable to  the local  stations  in
return for such longer term agreements. During the same time period, the rate of
change  of  ownership  of  local television  stations  has  increased  over past
periods.
 
AUDIENCE.  Stations  compete for audience  on the basis  of program  popularity,
which  has a direct  effect on advertising  rates. A substantial  portion of the
daily programming on each of the  Company's stations is supplied by the  network
with  which each station  is affiliated. During those  periods, the stations are
totally dependent  upon  the performance  of  the network  programs  to  attract
viewers.  There  can  be no  assurance  that  such programming  will  achieve or
maintain satisfactory viewership levels in the future. Non-network time  periods
are  programmed by the station with  a combination of self-produced news, public
affairs and  other  entertainment  programming, including  news  and  syndicated
programs purchased for cash, cash and barter, or barter only.
 
    Independent stations, whose number has increased significantly over the past
decade,  have  also  emerged  as viable  competitors  for  television viewership
shares. In addition, UPN  and WB have been  launched recently as new  television
networks.  The  Company is  unable  to predict  the  effect, if  any,  that such
networks will have on the future results of the Company's operations.
 
    In addition, the development of methods of television transmission of  video
programming  other  than  over-the-air  broadcasting,  and  in  particular cable
television, has significantly altered competition for audience in the television
industry. These  other  transmission  methods can  increase  competition  for  a
broadcasting  station by bringing  into its market  distant broadcasting signals
not otherwise  available to  the station's  audience and  also by  serving as  a
distribution system for non-broadcast programming. Through the 1970s, television
broadcasting  enjoyed virtual dominance in viewership and television advertising
revenues because network-affiliated  stations competed only  with each other  in
most  local markets.  Although cable television  systems initially retransmitted
broadcast television  programming  to  paying subscribers  in  areas  with  poor
broadcast   signal   reception,  significant   increases  in   cable  television
penetration in  areas  that did  not  have signal  reception  problems  occurred
throughout  the 1970s and 1980s. As the technology of satellite program delivery
to cable systems  advanced in  the late  1970s, development  of programming  for
cable  television  accelerated  dramatically,  resulting  in  the  emergence  of
multiple, national-scale program alternatives and  the rapid expansion of  cable
television  and higher  subscriber growth  rates. Historically,  cable operators
have not sought to
 
                                       21
<PAGE>
compete with  broadcast  stations  for  a share  of  the  local  news  audience.
Recently,  however, certain  cable operators  have elected  to compete  for such
audiences and the  increased competition  could have  an adverse  effect on  the
Company's advertising revenues.
 
    Other  sources of competition include  home entertainment systems (including
video cassette recorder and  playback systems, video  discs and television  game
devices),   "wireless  cable"  services,  satellite  master  antenna  television
systems, low power television stations, television translator stations and, more
recently, direct broadcast satellite ("DBS") video distribution services,  which
transmit programming directly to homes equipped with special receiving antennas,
and video signals delivered over telephone lines. Public broadcasting outlets in
most  communities compete with  commercial television stations  for audience but
not for  advertising dollars,  although this  may change  as the  United  States
Congress considers alternative means for the support of public television.
 
    Further  advances  in  technology  may  increase  competition  for household
audiences and advertisers. Video compression  techniques are expected to  reduce
the  bandwidth required  for television  signal transmission.  These compression
techniques, as well as other  technological developments, are applicable to  all
video  delivery  systems,  including  over-the-air  broadcasting,  and  have the
potential to provide vastly expanded  programming to highly targeted  audiences.
Reduction  in the cost of creating additional channel capacity could lower entry
barriers  for  new  channels  and  encourage  the  development  of  increasingly
specialized  "niche" programming.  This ability  to reach  very narrowly defined
audiences  is  expected  to  alter  the  competitive  dynamics  for  advertising
expenditures.  In addition, competition in the television industry in the future
may come from interactive  video and information and  data services that may  be
delivered  by commercial television stations,  cable television, DBS, multipoint
distribution systems,  multichannel  multipoint distribution  systems  or  other
video  delivery systems. The Company is unable  to predict the effect that these
or other technological changes will have on the broadcast television industry or
the future results of the Company's operations.
 
PROGRAMMING.   Competition for  programming involves  negotiating with  national
program  distributors or syndicators  that sell first-run  and rerun packages of
programming. Each station competes against the broadcast station competitors  in
its  market for  exclusive access to  off-network reruns (such  as ROSEANNE) and
first-run product (such  as ENTERTAINMENT TONIGHT).  Cable systems generally  do
not compete with local stations for programming, although various national cable
networks from time to time have acquired programs that would have otherwise been
offered  to  local television  stations. Competition  exists for  exclusive news
stories and features as well.
 
ADVERTISING.  Advertising rates are based upon  the size of the market in  which
the  station  operates,  a  program's  popularity  among  the  viewers  that  an
advertiser wishes  to  attract, the  number  of advertisers  competing  for  the
available  time, the demographic makeup of the market served by the station, the
availability of alternative advertising media in the market area, aggressive and
knowledgeable sales  forces  and  the  development  of  projects,  features  and
programs  that  tie  advertiser messages  to  programming.  Advertising revenues
comprise the  primary  source  of  revenues  for  the  Company's  stations.  The
Company's  stations compete for such  advertising revenues with other television
stations and other  media in  their respective  markets. Typically,  independent
stations  achieve  a greater  proportion  of the  television  market advertising
revenues than  network  affiliated  stations  relative to  their  share  of  the
market's   audience,  because  independent  stations  have  greater  amounts  of
available advertising time. The stations  also compete for advertising  revenues
with  other  media,  such  as  newspapers,  radio  stations,  magazines, outdoor
advertising, transit advertising, yellow page directories, direct mail and local
cable systems. Competition for advertising dollars in the broadcasting  industry
occurs primarily within individual markets.
 
NEWSPAPER INDUSTRY
 
    The  Company's newspapers  compete for  advertisers with  a number  of other
media outlets,  including magazines,  radio  and television,  as well  as  other
newspapers, which also compete for readers with the Company's publications. Many
of the Company's newspaper competitors are significantly
 
                                       22
<PAGE>
larger  than the Company. The Company attempts to differentiate its publications
from other newspapers  by focusing on  local news and  local sports coverage  in
order  to  compete  with  its  larger competitors.  The  Company  also  seeks to
establish its publications as the  local newspaper by sponsoring special  events
of particular community interest.
 
PAGING INDUSTRY
 
    The paging industry is highly competitive. Companies in the industry compete
on  the basis of price, coverage area offered to subscribers, available services
offered in  addition to  basic  numeric or  tone paging,  transmission  quality,
system  reliability and  customer service.  The Company  competes by maintaining
competitive  pricing  of  its  product  and  service  offerings,  by   providing
high-quality,  reliable transmission  networks and  by furnishing  subscribers a
superior level of customer service.
 
    The Company's  primary  competitors  include  those  paging  companies  that
provide  wireless  service in  the same  geographic areas  in which  the Company
operates. The Company experiences  competition from one  or more competitors  in
all  locations  in which  it operates.  Some of  the Company's  competitors have
greater financial and other resources than the Company.
 
    The  Company's   paging   services   also  compete   with   other   wireless
communications  services  such as  cellular service.  The typical  customer uses
paging as a low cost wireless communications alternative either on a stand-alone
basis  or   in  conjunction   with  cellular   services.  Future   technological
developments in the wireless communications industry and enhancements of current
technology,  however, could create  new products and  services, such as personal
communications services  and mobile  satellite services,  which are  competitive
with  the paging services currently offered  by the Company. Recent and proposed
regulatory changes  by  the FCC  are  aimed at  encouraging  such  technological
developments  and  new  services  and promoting  competition.  There  can  be no
assurance that the Company's paging business would not be adversely affected  by
such technological developments or regulatory changes.
 
NETWORK AFFILIATION OF THE STATIONS
 
    Each  of the Company's stations is  affiliated with a major network pursuant
to an affiliation agreement. Each affiliation agreement provides the  affiliated
station with the right to broadcast all programs transmitted by the network with
which  the station is affiliated. In return, the network has the right to sell a
substantial majority of the advertising time during such broadcasts. In exchange
for every  hour that  a station  elects to  broadcast network  programming,  the
network  pays the station  a specific network  compensation payment which varies
with the time of  day. Typically, prime-time  programming generates the  highest
hourly  network compensation payments. Such payments  are subject to increase or
decrease by  the  network during  the  term  of an  affiliation  agreement  with
provisions  for advance notices and  right of termination by  the station in the
event of a reduction in such  payments. The NBC affiliation agreements for  WALB
and  WJHG are renewed automatically  every five years on  September 1 unless the
station notifies NBC otherwise. The  CBS affiliation agreements for WKYT,  WYMT,
WRDW,  WCTV and WKXT expire  on December 31, 2004,  December 31, 2004, March 31,
2005, December 31, 1999, and December 31, 1999, respectively.
 
FEDERAL REGULATION OF THE COMPANY'S BUSINESS
 
TELEVISION BROADCASTING
 
EXISTING REGULATION.  Television broadcasting is subject to the jurisdiction  of
the  FCC under the  Communications Act of 1934,  as amended (the "Communications
Act") and the Telecommunications Act of 1996 (the "Telecommunications Act"). The
Communications Act prohibits the  operation of television broadcasting  stations
except  under a  license issued  by the  FCC and  empowers the  FCC, among other
things, to  issue,  revoke  and  modify  broadcasting  licenses,  determine  the
locations   of  stations,  regulate  the   equipment  used  by  stations,  adopt
regulations to  carry out  the  provisions of  the  Communications Act  and  the
Telecommunications  Act and impose penalties  for violation of such regulations.
The Communications Act prohibits the assignment of a license or the transfer  of
control of a licensee without prior approval of the FCC.
 
                                       23
<PAGE>
LICENSE  GRANT  AND RENEWAL.    Television broadcasting  licenses  generally are
granted or renewed for a period of five years (recently extended to eight  years
by  the Telecommunications Act) but  may be renewed for  a shorter period upon a
finding by the FCC that the "public interest, convenience, and necessity"  would
be served thereby. The broadcast licenses for WALB, WJHG, WKYT, WYMT, WRDW, WCTV
and  WKXT are effective until  April 1, 1997, February  1, 1997, August 1, 1997,
August  1,  1997,  April  1,  1997,  February  1,  1997  and  August  1,   1997,
respectively.  The  Telecommunications Act  requires a  broadcast license  to be
renewed if the FCC finds that: (i)  the station has served the public  interest,
convenience  and necessity; (ii) there have been no serious violations of either
the Telecommunications Act or the FCC's  rules and regulations by the  licensee;
and  (iii)  there have  been  no other  violations,  which taken  together would
constitute a pattern of abuse. At the time an application is made for renewal of
a television license, parties in interest  may file petitions to deny, and  such
parties,  including  members of  the public,  may comment  upon the  service the
station has provided during  the preceding license term  and urge denial of  the
application.  If  the  FCC  finds  that the  licensee  has  failed  to  meet the
above-mentioned requirements, it could deny  the renewal application or grant  a
conditional  approval, including  renewal for  a lesser  term. The  FCC will not
consider competing applications  contemporaneously with  a renewal  application.
Only  after  denying  a renewal  application  can  the FCC  accept  and consider
competing applications  for the  license. Although  in substantially  all  cases
broadcast  licenses  are renewed  by  the FCC  even  when petitions  to  deny or
competing applications are filed against broadcast license renewal applications,
there can be no assurance that the Company's stations' licenses will be renewed.
The Company is not aware  of any facts or  circumstances that could prevent  the
renewal  of the licenses for its stations at the end of their respective license
terms.
 
MULTIPLE OWNERSHIP RESTRICTIONS.   Currently, the FCC has  rules that limit  the
ability of individuals and entities to own or have an ownership interest above a
certain  level  (an "attributable"  interest, as  defined  more fully  below) in
broadcast stations, as  well as  other mass  media entities.  The current  rules
limit  the number of radio  and television stations that may  be owned both on a
national and  a  local  basis. On  a  national  basis, the  rules  preclude  any
individual  or  entity from  having  an attributable  interest  in more  than 12
television  stations.  Moreover,  the  aggregate  audience  reach  of   co-owned
television  stations  may not  exceed 25%  of all  United States  households. An
individual or entity may  hold an attributable interest  in up to 14  television
stations  (or stations  with an  aggregate audience reach  of 30%  of all United
States households) if at least two of the stations are controlled by a member of
an ethnic minority. The Telecommunications Act directs the FCC to eliminate  the
restriction  on  the  number  of  television  stations  which  may  be  owned or
controlled nationally and to increase the national audience reach limitation for
television stations to 35%.
 
    On a local basis, FCC rules currently allow an individual or entity to  have
an  attributable  interest  in  only  one television  station  in  a  market. In
addition, FCC  rules  and  the  Telecommunications  Act  generally  prohibit  an
individual  or  entity  from having  an  attributable interest  in  a television
station and a radio station, daily newspaper or cable television system that  is
located  in  the  same  local  market area  served  by  the  television station.
Proposals currently before  the FCC could  substantially alter these  standards.
For  example, in a  recently initiated rulemaking  proceeding, the FCC suggested
narrowing the geographic scope of the local television cross-ownership rule (the
so-called "duopoly  rule")  from  Grade  B to  Grade  A  contours  and  possibly
permitting  some two-station combinations  in certain markets.  The FCC has also
proposed eliminating  the TV/radio  cross-ownership restriction  (the  so-called
"one-to-a-market"  rule)  entirely  or  at least  exempting  larger  markets. In
addition, the FCC is seeking comment  on issues of control and attribution  with
respect to local marketing agreements entered into by television stations. It is
unlikely  that this rulemaking will  be concluded until late  1996 or later, and
there can be no assurance that any of  these rules will be changed or what  will
be  the effect of any such change. The Telecommunications Act expressly does not
prohibit any  local marketing  agreements in  compliance with  FCC  regulations.
Furthermore,  the Telecommunications Act directs the FCC to conduct a rulemaking
proceeding  to  determine  whether  restricting  ownership  of  more  than   one
television  station in the same area should be retained, modified or eliminated.
It is the intent
 
                                       24
<PAGE>
of Congress that  if the  FCC revises the  multiple ownership  rules, it  should
permit  co-located VHF-VHF combinations only  in compelling circumstances, where
competition and diversity will not be harmed.
 
    The  Telecommunications   Act   also  directs   the   FCC  to   extend   its
one-to-a-market  waiver policy from the top 25 to  any of the top 50 markets. In
addition, the  Telecommunications Act  directs the  FCC to  permit a  television
station  to affiliate  with two  or more networks  unless such  dual or multiple
networks are composed of  (i) two or  more of the  four existing networks  (ABC,
CBS,  NBC or Fox) or, (ii) any of the  four existing networks and one of the two
emerging networks (UPN  or WBN).  The Company  believes that  Congress does  not
intend  for  these  limitations  to  apply if  such  networks  are  not operated
simultaneously, or if there is no substantial overlap in the territory served by
the group of stations comprising  each of such networks. The  Telecommunications
Act also directs the FCC to revise its rules to permit cross-ownership interests
between  a  broadcast network  and a  cable  system. The  Telecommunications Act
further authorizes  the FCC  to consider  revising its  rules to  permit  common
ownership of co-located broadcast stations and cable systems.
 
    Expansion  of  the Company's  broadcast operations  in particular  areas and
nationwide will continue  to be  subject to the  FCC's ownership  rules and  any
changes  the FCC or  Congress may adopt.  Any relaxation of  the FCC's ownership
rules may increase the  level of competition  in one or more  of the markets  in
which  the Company's stations  are located, particularly to  the extent that the
Company's competitors may  have greater  resources and  thereby be  in a  better
position to capitalize on such changes.
 
    Under  the FCC's ownership rules, a  direct or indirect purchaser of certain
types of  securities  of the  Company  could  violate FCC  regulations  if  that
purchaser  owned or acquired an "attributable" or "meaningful" interest in other
media properties in  the same areas  as stations owned  by the Company  or in  a
manner  otherwise  prohibited  by  the  FCC. All  officers  and  directors  of a
licensee,  as  well  as  general  partners,  uninsulated  limited  partners  and
stockholders who own five percent or more of the voting power of the outstanding
common  stock of a  licensee (either directly or  indirectly), generally will be
deemed to have an "attributable" interest in the licensee. Certain institutional
investors which exert no control or influence over a licensee may own up to  10%
of  the voting power of the  outstanding common stock before attribution occurs.
Under current  FCC  regulations,  debt instruments,  non-voting  stock,  certain
limited  partnership interests (provided the licensee certifies that the limited
partners are not "materially  involved" in the management  and operation of  the
subject  media property) and voting stock held by minority stockholders in cases
in which there  is a single  majority stockholder generally  are not subject  to
attribution.  The FCC's cross-interest policy,  which precludes an individual or
entity from having a "meaningful"  (even though not "attributable") interest  in
one  media  property and  an "attributable"  interest in  a broadcast,  cable or
newspaper property in the same area, may be invoked in certain circumstances  to
reach interests not expressly covered by the multiple ownership rules.
 
    In  January 1995, the FCC released a Notice of Proposed Rule Making ("NPRM")
designed to  permit a  "thorough  review of  [its] broadcast  media  attribution
rules."  Among the issues on which comment  was sought are (i) whether to change
the voting  stock attribution  benchmarks  from five  percent  to 10%  and,  for
passive  investors, from 10% to 20%; (ii) whether there are any circumstances in
which   non-voting   stock   interests,    which   are   currently    considered
non-attributable,  should  be  considered attributable;  (iii)  whether  the FCC
should eliminate its  single majority shareholder  exception (pursuant to  which
voting  interests in excess of  five percent are not  considered cognizable if a
single majority  shareholder owns  more  than 50%  of  the voting  power);  (iv)
whether  to relax  insulation standards  for business  development companies and
other widely-held  limited  partnerships; (v)  how  to treat  limited  liability
companies and other new business forms for attribution purposes; (vi) whether to
eliminate or codify the cross-interest policy; and, (vii) whether to adopt a new
policy  which  would  consider  whether  multiple  "cross  interests"  or  other
significant business  relationships (such  as  time brokerage  agreements,  debt
relationships  or holdings of nonattributable  interests), which individually do
not raise concerns, raise issues with  respect to diversity and competition.  It
is unlikely that this
 
                                       25
<PAGE>
inquiry  will be concluded until  late 1996 at the earliest  and there can be no
assurance that any of  these standards will be  changed. Should the  attribution
rules be changed, the Company is unable to predict what, if any, effect it would
have  on the Company or its activities.  To the best of the Company's knowledge,
no officer, director or five percent stockholder of the Company currently  holds
an  interest  in another  television  station, radio  station,  cable television
system or daily newspaper  that is inconsistent with  the FCC's ownership  rules
and policies or with ownership by the Company of its stations.
 
ALIEN  OWNERSHIP RESTRICTIONS.  The Communications  Act restricts the ability of
foreign entities or individuals to own or hold interests in broadcast  licenses.
Foreign  governments,  representatives  of  foreign  governments,  non-citizens,
representatives of  non-citizens,  and corporations  or  partnerships  organized
under  the laws of a foreign nation  are barred from holding broadcast licenses.
Non-citizens, collectively, may directly or indirectly own or vote up to 20%  of
the  capital stock of a licensee but  are prohibited from serving as officers or
directors of such licensee. In addition, a broadcast license may not be  granted
to or held by any corporation that is controlled, directly or indirectly, by any
other  corporation (i)  that has  a non-citizen  as an  officer, (ii)  more than
one-fourth of whose directors are non-citizens or (iii) more than one-fourth  of
whose  capital stock is owned or  voted by non-citizens or their representatives
or by foreign governments or their representatives, or by non-U.S. corporations,
if the FCC  finds that  the public  interest will be  served by  the refusal  or
revocation  of such license. The Company has been advised that the FCC staff has
interpreted this provision of the  Communications Act to require an  affirmative
public  interest finding before a broadcast license may be granted to or held by
any such corporation and the  FCC has made such  an affirmative finding only  in
limited  circumstances.  The  Company, which  serves  as a  holding  company for
wholly-owned subsidiaries that are licensees for its stations, therefore may  be
restricted  from having  (i) more  than one-fourth of  its stock  owned or voted
directly or indirectly by non-citizens, foreign governments, representatives  of
non-citizens  or foreign governments,  or foreign corporations;  (ii) an officer
who is a non-citizen; or  (iii) more than one-fourth  of its board of  directors
consisting of non-citizens.
 
RECENT  DEVELOPMENTS.   The  FCC recently  decided to  eliminate the  prime time
access rule  ("PTAR"),  effective  August  30, 1996.  PTAR  currently  limits  a
station's   ability  to  broadcast  network  programming  (including  syndicated
programming previously broadcast over  a network) during  prime time hours.  The
elimination  of PTAR could increase the  amount of network programming broadcast
over a station affiliated with ABC, NBC, CBS or Fox. Such elimination also could
result in (i) an increase  in the compensation paid by  the network (due to  the
additional  prime  time during  which network  programming could  be aired  by a
network-affiliated  station)  and  (ii)  increased  competition  for  syndicated
network  programming that  previously was  unavailable for  broadcast by network
affiliates during  prime time.  The  FCC also  recently  announced that  it  was
rescinding  its remaining financial interest  and syndication ("fin\syn") rules.
The original rules, first adopted in 1970, severely restricted the ability of  a
network  to obtain  financial interests  in, or  participate in  syndication of,
prime-time entertainment programming created by independent producers for airing
during the networks' evening schedules. The FCC previously lifted the  financial
interest rules and restraints on foreign syndication.
 
    Congress  has recently enacted  legislation and the  FCC currently has under
consideration or is implementing new  regulations and policies regarding a  wide
variety  of matters that could affect, directly or indirectly, the operation and
ownership of the  Company's broadcast  properties. In addition  to the  proposed
changes  noted above,  such matters  include, for  example, the  license renewal
process (particularly the weight to be given to the expectancy of renewal for an
incumbent broadcast  licensee  and  the  criteria  to  be  applied  in  deciding
contested renewal applications), spectrum use fees, political advertising rates,
potential  advertising restrictions on the advertising of certain products (beer
and wine, for example), the  rules and policies to  be applied in enforcing  the
FCC's  equal employment  opportunity regulations, reinstitution  of the Fairness
Doctrine   (which   requires   broadcasters   airing   programming    concerning
controversial issues of public importance to afford a reasonable opportunity for
the   expression  of  contrasting  viewpoints),  and  the  standards  to  govern
evaluation of television  programming directed toward  children and violent  and
indecent programming (including the possible
 
                                       26
<PAGE>
requirement  of what is commonly referred to as the "v-chip," which would permit
parents to program  television sets  so that  certain programming  would not  be
accessible by children). Other matters that could affect the Company's broadcast
properties   include  technological   innovations  and   developments  generally
affecting competition in the  mass communications industry,  such as the  recent
initiation   of   direct  broadcast   satellite   service,  and   the  continued
establishment of wireless cable systems and low power television stations.
 
    The FCC presently is  seeking comment on its  policies designed to  increase
minority  ownership  of mass  media facilities.  Congress also  recently enacted
legislation that eliminated  the minority  tax certificate program  of the  FCC,
which  gave favorable  tax treatment to  entities selling  broadcast stations to
entities controlled by an ethnic minority.  In addition, a recent Supreme  Court
decision has cast doubt upon the continued validity of many of the congressional
programs designed to increase minority ownership of mass media facilities.
 
DISTRIBUTION  OF VIDEO SERVICES  BY TELEPHONE COMPANIES.   Recent actions by the
FCC, Congress and the courts all  presage significant future involvement in  the
provision  of video services by telephone  companies. The Company cannot predict
either the timing or the extent of such involvement.
 
THE 1992 CABLE ACT.  On October  5, 1992, Congress enacted the Cable  Television
Consumer  Protection and Competition Act of 1992 (the "1992 Cable Act"). The FCC
began implementing the  requirements of  the 1992 Cable  Act in  1993 and  final
implementation  proceedings remain  pending regarding  certain of  the rules and
regulations previously  adopted. Certain  statutory provisions,  such as  signal
carriage,  retransmission consent and equal employment opportunity requirements,
have a direct effect  on television broadcasting.  Other provisions are  focused
exclusively  on the regulation of cable television  but can still be expected to
have an  indirect effect  on  the Company  because  of the  competition  between
over-the-air television stations and cable systems.
 
    The  signal  carriage, or  "must carry,"  provisions of  the 1992  Cable Act
require  cable  operators  to  carry   the  signals  of  local  commercial   and
non-commercial  television stations  and certain low  power television stations.
Systems with 12 or fewer usable activated channels and more than 300 subscribers
must carry the signals of at least three local commercial television stations. A
cable system with  more than  12 usable  activated channels,  regardless of  the
number of subscribers, must carry the signals of all local commercial television
stations,  up to one-third of the  aggregate number of usable activated channels
of such  system. The  1992  Cable Act  also  includes a  retransmission  consent
provision   that  prohibits  cable  operators   and  other  multi-channel  video
programming distributors  from  carrying broadcast  stations  without  obtaining
their  consent  in certain  circumstances. The  "must carry"  and retransmission
consent provisions are  related in  that a  local television  broadcaster, on  a
cable  system-by-cable system basis,  must make a choice  once every three years
whether to  proceed under  the "must  carry" rules  or to  waive that  right  to
mandatory  but uncompensated  carriage and  negotiate a  grant of retransmission
consent to permit the cable system to carry the station's signal, in most  cases
in  exchange  for some  form  of consideration  from  the cable  operator. Cable
systems must  obtain  retransmission consent  to  carry all  distant  commercial
stations other than "super stations" delivered via satellite.
 
    Under  rules  adopted to  implement  these "must  carry"  and retransmission
consent provisions, local television stations  were required to make an  initial
election  of "must carry"  or retransmission consent by  June 17, 1993. Stations
that failed to elect were deemed to have elected carriage under the "must carry"
provisions. Other issues addressed  in the FCC  rules were market  designations,
the scope of retransmission consent and procedural requirements for implementing
the  signal carriage  provisions. Each of  the Company's  stations elected "must
carry" status on certain  cable systems in its  DMA. This election entitles  the
Company's  stations to  carriage on  those systems  until at  least December 31,
1996.  In  certain  other  situations,  the  Company's  stations  entered   into
"retransmission consent" agreements with cable systems. The Company is unable to
predict  whether or not these retransmission consent agreements will be extended
and, if so, on what terms.
 
                                       27
<PAGE>
    On April 8, 1993, a special three-judge panel of the U.S. District Court for
the District  of  Columbia upheld  the  constitutionality of  the  "must  carry"
provisions  of the 1992 Cable Act. However,  on June 27, 1994, the United States
Supreme Court in a 5-4 decision vacated the lower court's judgment and  remanded
the  case to  the District Court  for further proceedings.  Although the Supreme
Court found  the "must  carry"  rules to  be  content-neutral and  supported  by
legitimate  governmental  interests under  appropriate constitutional  tests, it
also found that  genuine issues  of material fact  still remained  that must  be
resolved in a more detailed evidentiary record. On December 12, 1995, the United
States  District  Court for  the District  of Columbia  upheld the  "must carry"
requirements compelling  cable systems  to carry  broadcast signals.  The  cable
industry  plans to appeal this decision. In the meantime, however, the FCC's new
"must carry" regulations implementing the 1992 Cable Act remain in effect.
 
    The  1992  Cable  Act  also  codified  the  FCC's  basic  equal   employment
opportunity  ("EEO") rules and the use  of certain EEO reporting forms currently
filed by television broadcast stations. In addition, pursuant to the 1992  Cable
Act's  requirements, the FCC has adopted new rules providing for a review of the
EEO performance of each television station at the mid-point of its license  term
(in addition to renewal time). Such a review will give the FCC an opportunity to
evaluate  whether  the  licensee  is in  compliance  with  the  FCC's processing
criteria and notify the  licensee of any deficiency  in its employment  profile.
Among  the  other  rulemaking  proceedings conducted  by  the  FCC  to implement
provisions of  the  1992  Cable  Act  have  been  those  concerning  cable  rate
regulation,  cable  technical  standards, cable  multiple  ownership  limits and
competitive access to programming.
 
    Among other provisions, the Telecommunications Act redefines the term "cable
system" as "a facility that serves subscribers without using any public right of
way." It eliminates a single subscriber's  ability to initiate a rate  complaint
proceeding  at the FCC and  allows a cable operator to  move any service off the
basic tier in  its discretion,  other than  local broadcast  signals and  access
channels required to be carried on the basic tier.
 
ADVANCED  TELEVISION SERVICE.   The FCC has  proposed the adoption  of rules for
implementing  advanced  television  ("ATV")   service  in  the  United   States.
Implementation  of digital ATV will improve  the technical quality of television
signals receivable by viewers and  will provide broadcasters the flexibility  to
offer  new services, including high-definition television ("HDTV"), simultaneous
broadcasting of multiple programs of standard definition television ("SDTV") and
data broadcasting.
 
    The FCC must adopt ATV  service rules and a  table of ATV allotments  before
broadcasters  can provide these services enabled  by the new technology. On July
28, 1995, the FCC announced the issuance of a NPRM to invite comment on a  broad
range  of  issues  related  to  the  implementation  of  ATV,  particularly  the
transition to digital broadcasting. The FCC announced that the anticipated  role
of  digital broadcasting will cause  it to revisit certain  decisions made in an
earlier order. The FCC also announced that broadcasters will be allowed  greater
flexibility  in responding to market demand by  transmitting a mix of HDTV, SDTV
and perhaps other services. The FCC also stated that the NPRM would be  followed
by  two additional  proceedings and  that a  Final Report  and Order  which will
launch the ATV system is anticipated in 1996.
 
    The Telecommunications Act directs the FCC,  if it issues licenses for  ATV,
to  limit  the  initial eligibility  for  such licenses  to  incumbent broadcast
licensees. It also  authorizes the FCC  to adopt regulations  that would  permit
broadcasters to use such spectrum for ancillary or supplementary services. It is
expected  that the  FCC will assign  all existing television  licensees a second
channel on which to provide ATV simultaneously with their current NTSC  service.
It  is possible after a  period of years that  broadcasters would be required to
cease NTSC operations, return  the NTSC channel to  the FCC, and broadcast  only
with  the  newer digital  technology. Some  members  of Congress  have advocated
authorizing the  FCC  to auction  either  NTSC  or ATV  channels;  however,  the
Telecommunications  Act allows the  FCC to determine when  such licenses will be
returned and how to allocate returned spectrum.
 
                                       28
<PAGE>
    Under certain circumstances,  conversion to  ATV operations  would reduce  a
station's  geographical coverage area  but the majority  of stations will obtain
service areas that  match or exceed  the limits of  existing operations. Due  to
additional  equipment costs,  implementation of  ATV will  impose some near-term
financial burdens  on television  stations providing  the service.  At the  same
time,  there  is a  potential for  increased  revenues to  be derived  from ATV.
Although the Company believes the FCC  will authorize ATV in the United  States,
the  Company  cannot  predict  precisely  when  or  under  what  conditions such
authorization might be given,  when NTSC operations must  cease, or the  overall
effect the transition to ATV might have on the Company's business.
 
DIRECT  BROADCASTING SATELLITE SYSTEMS.   The FCC has  authorized DBS, a service
which provides video  programming via  satellite directly  to home  subscribers.
Local  broadcast stations and  broadcast network programming  are not carried on
DBS systems. Proposals recently advanced in the Telecommunications Act include a
prohibition on restrictions  that inhibit  a viewer's ability  to receive  video
programming  through DBS services.  The FCC has  exclusive jurisdiction over the
regulation of DBS  service. The Company  cannot predict the  impact of this  new
service upon the Company's business.
 
PAGING
 
FEDERAL  REGULATION.   The Company's  paging operations  (which are  part of the
Phipps Business) are subject to regulation  by the FCC under the  Communications
Act.  The FCC  has granted  the Company  licenses to  use the  radio frequencies
necessary to conduct its  paging operations. Licenses issued  by the FCC to  the
Company  set forth the  technical parameters, such as  signal strength and tower
height, under which the Company is authorized to use those frequencies.
 
LICENSE GRANT AND  RENEWAL.  The  FCC licenses  granted to the  Company are  for
varying  terms of up to 10 years, at  the end of which renewal applications must
be approved by the FCC. The Company currently has 23 FCC licenses for its paging
business. Five of such  licenses will expire  in 1997, 12  will expire in  1999,
four  will expire in 2000, one will expire in 2001 and one is currently awaiting
renewal. In the past,  paging license renewal  applications generally have  been
granted  by the FCC  in most cases  upon a demonstration  of compliance with FCC
regulations and adequate service to the public. Although the Company is  unaware
of  any circumstances which could prevent  the grant of renewal applications, no
assurance can  be given  that any  of the  Company's licenses  will be  free  of
competing  applications or will be renewed by  the FCC. Furthermore, the FCC has
the authority to restrict the operation  of licensed facilities or to revoke  or
modify  licenses.  None  of the  Company's  licenses  has ever  been  revoked or
modified involuntarily.
 
    The FCC has enacted  regulations regarding auctions for  the award of  radio
spectrum  licenses. Pursuant  to such  rules, the  FCC at  any time  may require
auctions for  new  or existing  services  prior to  the  award of  any  license.
Accordingly,  there can be no assurance that the Company will be able to procure
additional frequencies,  or  to expand  existing  paging networks  operating  on
frequencies  for which the  Company is currently  licensed into new geographical
areas. In March  1994, the  FCC adopted  rules pursuant  to which  the FCC  will
utilize  competitive bidding to select  Commercial Mobile Radio Service ("CMRS")
licensees when more than one entity has filed a timely application for the  same
license.  These competitive bidding rules could  require that FCC licensees make
significant investments in order to obtain  spectrum. While the FCC has not  yet
applied  these rules to paging licenses, it could do so at any time. The Company
also believes that this rule change may increase the number of competitors which
have significant financial resources and may provide an added incentive to build
out their systems quickly.
 
RECENT DEVELOPMENTS.    On February  8,  1996,  the FCC  announced  a  temporary
cessation  in the acceptance of applications for new paging stations, and placed
certain restrictions on the  extent to which current  licensees can expand  into
new  territories  on an  existing channel.  The FCC  has initiated  an expedited
comment period  in  which it  will  consider whether  these  interim  processing
procedures should be relaxed. The FCC is also considering whether CMRS operators
should  be obligated to interconnect their systems with others and be prohibited
from placing restrictions on the resale of their services.
 
                                       29
<PAGE>
    The FCC recently adopted rules generally revising the classification of  the
services  offered by paging companies. Traditionally, paging companies have been
classified either as Private Common Carriers or Private Carrier Paging Operators
or as resellers.  Pursuant to  the FCC's recently  adopted rules,  which aim  to
reduce  the disparities in the regulatory  treatment of similar mobile services,
the Company's paging  services are or  will be classified  as CMRS. The  Company
believes  that  such  parity  will remove  certain  regulatory  advantages which
private  carrier   paging   competitors   have  enjoyed   under   the   previous
classification scheme, although private carrier paging companies will be subject
to  a  transition  period  through  August  1996  before  these  new  rules  are
applicable.
 
    The Telecommunications Act  may affect the  Company's paging business.  Some
aspects  of the new statute could have beneficial effect on the Company's paging
business. For  example, proposed  federal  guidelines regarding  antenna  siting
issues may remove local and state barriers to the construction of communications
facilities,  and  efforts  to increase  competition  in the  local  exchange and
interexchange industries  may  reduce  the  cost to  the  Company  of  acquiring
necessary  communications  services  and  facilities. On  the  other  hand, some
provisions  relating  to  common   carrier  interconnection,  telephone   number
portability, equal access, the assignment of new area codes, resale requirements
and  auction authority may place additional  burdens upon the Company or subject
the Company to increased competition.
 
    In addition to regulation by the FCC, paging systems are subject to  certain
Federal   Aviation  Administration  regulations  with  respect  to  the  height,
location, construction, marking and lighting of towers and antennas.
 
STATE REGULATION.   As a  result of  the enactment  by Congress  of the  Omnibus
Budget  Reconciliation Act of 1993, the authority  of the states to regulate the
Company's paging operations was  severely curtailed as of  August 1994. At  this
time  the Company is not aware of  any proposed state legislation or regulations
which would have  a material adverse  impact on the  Company's paging  business.
There  can be no  assurance, however, that such  legislation or regulations will
not be passed in the future.
 
  EMPLOYEES
 
    As of June 30, 1996, the Company  had 713 full-time employees, of which  441
were  employees of the  Company's stations, 260 were  employees of the Company's
publications and 12 were corporate and administrative personnel. As of June  30,
1996, the Phipps Business had 201 employees. None of the Company's employees are
represented  by  unions.  The  Company  believes  that  its  relations  with its
employees are satisfactory.
 
                                       30
<PAGE>
ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
         MATTERS
 
    Since  June 30, 1995, the Company's Class A Common Stock has been listed and
traded on The New York Stock Exchange  (the "NYSE") under the symbol "GCS."  The
following table sets forth the high and low sale prices (restated to give effect
to the three-for-two stock split) of the Class A Common Stock as reported by the
NYSE  for the period after June  30, 1995 and, prior to  such time, the high and
low bid quotations as reported on the NASDAQ Small Cap Market.
 
<TABLE>
<CAPTION>
                                                                                 CLASS A
                                                                               COMMON STOCK             CASH
                                                                           --------------------      DIVIDENDS
                                                                             HIGH        LOW     DECLARED PER SHARE
                                                                           ---------  ---------  ------------------
<S>                                                                        <C>        <C>        <C>
FISCAL 1994
    First Quarter........................................................  $    9.67  $    8.67      $    .0133
    Second Quarter.......................................................       9.33       8.50           .0133
    Third Quarter........................................................       9.83       9.33           .0133
    Fourth Quarter.......................................................      11.00       9.83           .0267
FISCAL 1995
    First Quarter........................................................  $   14.50  $   10.67      $      .02
    Second Quarter.......................................................      19.33      14.50             .02
    Third Quarter........................................................      24.33      16.75             .02
    Fourth Quarter.......................................................      22.38      16.38             .02
</TABLE>
 
    As of June 30, 1996, the Company had 4,467,205 outstanding shares of Class A
Common Stock held by approximately 228 shareholders of record.
 
    The Company has  paid a dividend  on its  Class A Common  Stock since  1967.
Prior  to the  Stock Offering  the Company  intends, subject  to the  receipt of
shareholder approval, to  amend its  Articles of Incorporation  to increase  the
voting  power of the  Class A Common  Stock and the  Class B Common  Stock to 10
votes  per  share  and  one  vote  per  share,  respectively.  The  Articles  of
Incorporation,  as amended, will require  that the Class A  Common Stock and the
Class B Common Stock receive  dividends on a PARI PASSU  basis. There can be  no
assurance  of the Company's ability  to continue to pay  any dividends on either
class of Common Stock.
 
    The Senior  Credit  Facility  and  the Notes  each  contain  covenants  that
restrict  the ability  of the  Company to  pay dividends  on its  capital stock.
However, the Company does not  believe that such covenants currently  materially
limit  its ability  to pay dividends  at the  recent quarterly rate  of $.02. In
addition to the foregoing, the declaration and payment of dividends on the Class
A Common Stock and the Class B Common Stock are subject to the discretion of the
Board of Directors. Any future payments of dividends will depend on the earnings
and financial position of  the Company and  such other factors  as the Board  of
Directors deems relevant.
 
                                       31
<PAGE>
ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
         OF OPERATIONS
 
RESULTS OF OPERATIONS OF THE COMPANY
 
INTRODUCTION
 
    The  following analysis of the financial condition and results of operations
of the Company  should be read  in conjunction with  the Company's  consolidated
financial statements and notes thereto included elsewhere herein.
 
    The  Company  derives  its  revenues from  its  television  broadcasting and
publishing operations. As a result of  the Kentucky Acquisition (as defined)  in
1994  and  the Augusta  Acquisition, which  was completed  in January  1996, the
proportion of the  Company's revenues derived  from television broadcasting  has
increased  and this  proportion will  continue to  increase as  a result  of the
Phipps Acquisition, which is expected to occur by September 1996. As a result of
the  higher  operating   margins  associated  with   the  Company's   television
broadcasting  operations,  the  profit  contribution of  these  operations  as a
percentage of revenues has exceeded, and is expected to continue to exceed,  the
profit contribution of the Company's publishing operations. Set forth below, for
the   periods  indicated,   is  certain  information   concerning  the  relative
contributions  of   the  Company's   television  broadcasting   and   publishing
operations.
 
<TABLE>
<CAPTION>
                                     YEAR ENDED DECEMBER 31
                ----------------------------------------------------------------
                        1993                  1994                  1995
                --------------------  --------------------  --------------------
(DOLLARS IN                 PERCENT               PERCENT               PERCENT
 THOUSANDS)      AMOUNT    OF TOTAL    AMOUNT    OF TOTAL    AMOUNT    OF TOTAL
                ---------  ---------  ---------  ---------  ---------  ---------
TELEVISION
 BROADCASTING
<S>             <C>        <C>        <C>        <C>        <C>        <C>
Revenues        $15,003.7      59.8%  $22,826.4      62.5%  $36,750.0      62.7%
Operating
 income (1)       4,070.6      66.9     6,556.0      78.4    10,585.2      94.1
 
PUBLISHING
Revenues        $10,109.4      40.2%  $13,692.0      37.5%  $21,866.2      37.3%
Operating
 income (1)       2,009.1      33.1     1,804.0      21.6       660.2       5.9
</TABLE>
 
- ------------------------
(1)  Excludes any allocation of corporate and administrative expenses.
 
TELEVISION BROADCASTING
 
    Set  forth below are the principal  types of broadcasting revenues earned by
the Company's television stations for  the periods indicated and the  percentage
contribution of each to total Company revenues:
 
<TABLE>
<CAPTION>
                                     YEAR ENDED DECEMBER 31
                ----------------------------------------------------------------
                        1993                  1994                  1995
                --------------------  --------------------  --------------------
                            PERCENT               PERCENT               PERCENT
                           OF TOTAL              OF TOTAL              OF TOTAL
(DOLLARS IN                 COMPANY               COMPANY               COMPANY
 THOUSANDS)      AMOUNT    REVENUES    AMOUNT    REVENUES    AMOUNT    REVENUES
                ---------  ---------  ---------  ---------  ---------  ---------
Net revenues:
<S>             <C>        <C>        <C>        <C>        <C>        <C>
  Local         $ 7,312.3      29.2%  $12,191.4      33.4%  $20,888.1      35.6%
  National        6,102.8      24.3     7,804.4      21.4    10,881.1      18.6
  Network
   compensation   1,286.1       5.1     1,297.5       3.5     2,486.8       4.2
  Political          17.7       0.1     1,029.0       2.8     1,174.2       2.0
  Production
   and other        284.8       1.1       504.1       1.4     1,319.8       2.3
                ---------  ---------  ---------  ---------  ---------  ---------
                $15,003.7      59.8%  $22,826.4      62.5%  $36,750.0      62.7%
                ---------  ---------  ---------  ---------  ---------  ---------
                ---------  ---------  ---------  ---------  ---------  ---------
</TABLE>
 
    In  the Company's broadcasting operations, broadcast advertising is sold for
placement  either  preceding  or   following  a  television  station's   network
programming  and within local and  syndicated programming. Broadcast advertising
is sold in time increments and is  priced primarily on the basis of a  program's
popularity  among  the  specific audience  an  advertiser desires  to  reach, as
measured by
 
                                       32
<PAGE>
Nielsen. In addition, broadcast advertising rates are affected by the number  of
advertisers competing for the available time, the size and demographic makeup of
the market served by the station and the availability of alternative advertising
media in the market area. Broadcast advertising rates are the highest during the
most  desirable viewing hours, with corresponding reductions during other hours.
The ratings of a local station affiliated  with a major network can be  affected
by ratings of network programming.
 
    Most  broadcast advertising contracts are short-term, and generally run only
for a few  weeks. The Company  estimates that approximately  56.5% of the  gross
revenues  of the Company's  television stations for the  year ended December 31,
1995 were generated from local advertising,  which is sold by a station's  sales
staff  directly  to  local  accounts,  and  the  remainder  represents  national
advertising,  which  is   sold  by  a   station's  national  advertising   sales
representative.  The stations generally pay  commissions to advertising agencies
on  local,  regional  and  national  advertising  and  the  stations  also   pay
commissions to the national sales representative on national advertising.
 
    Broadcast  advertising  revenues are  generally  highest in  the  second and
fourth quarters of each year, due in part to increases in retail advertising  in
the  spring and in the period leading up to and including the holiday season. In
addition, broadcast  advertising  revenues  are  generally  higher  during  even
numbered  election years due to spending by political candidates, which spending
typically is heaviest during the fourth quarter.
 
    The  broadcasting  operations'  primary  operating  expenses  are   employee
compensation,   related  benefits  and  programming   costs.  In  addition,  the
broadcasting operations incur overhead  expenses such as maintenance,  supplies,
insurance,  rent and utilities. A large portion of the operating expenses of the
broadcasting operations is fixed.
 
PUBLISHING
 
    Set forth below are the principal types of publishing revenues earned by the
Company's publishing operations  for the  periods indicated  and the  percentage
contribution of each to total Company revenues.
 
<TABLE>
<CAPTION>
                                     YEAR ENDED DECEMBER 31
                ----------------------------------------------------------------
                        1993                  1994                  1995
                --------------------  --------------------  --------------------
                            PERCENT               PERCENT               PERCENT
                           OF TOTAL              OF TOTAL              OF TOTAL
                            COMPANY               COMPANY               COMPANY
                 AMOUNT    REVENUES    AMOUNT    REVENUES    AMOUNT    REVENUES
                ---------  ---------  ---------  ---------  ---------  ---------
(DOLLARS IN
 THOUSANDS)
<S>             <C>        <C>        <C>        <C>        <C>        <C>
Revenues:
  Retail
   advertising  $ 5,734.3      22.8%  $ 7,460.3      20.4%  $11,044.2      18.8%
  Classified      2,336.5       9.3     3,174.2       8.7     5,323.8       9.1
  Circulation     2,011.8       8.0     2,628.9       7.2     3,783.8       6.5
  Other              26.8       0.1       428.6       1.2     1,714.4       2.9
                ---------  ---------  ---------  ---------  ---------  ---------
                $10,109.4      40.2%  $13,692.0      37.5%  $21,866.2      37.3%
                ---------  ---------  ---------  ---------  ---------  ---------
                ---------  ---------  ---------  ---------  ---------  ---------
</TABLE>
 
    In  the Company's publishing operations, advertising contracts are generally
annual and primarily provide  for a commitment as  to the volume of  advertising
purchased  by a  customer. The  publishing operations'  advertising revenues are
primarily  generated  from   retail  advertising.  As   with  the   broadcasting
operations,  the publishing  operations' revenues  are generally  highest in the
second and fourth quarters of each year.
 
    The  publishing  operations'   primary  operating   expenses  are   employee
compensation,  related  benefits and  newsprint  costs. In  addition, publishing
operations incur  overhead expenses  such as  maintenance, supplies,  insurance,
rent  and utilities. A large portion of the operating expenses of the publishing
operations  is  fixed,   although  the  Company   has  experienced   significant
variability in its newsprint costs in recent years.
 
                                       33
<PAGE>
MEDIA CASH FLOW
    The following table sets forth certain operating data for both the broadcast
and publishing operations for the years ended December 31, 1993, 1994 and 1995.
 
<TABLE>
<CAPTION>
                                                                 YEAR ENDED DECEMBER 31
                                                             -------------------------------
(DOLLARS IN THOUSANDS)                                         1993       1994       1995
                                                             ---------  ---------  ---------
Operating income                                             $ 3,530.7  $ 6,276.4  $ 6,859.7
<S>                                                          <C>        <C>        <C>
Add:
  Amortization of program license rights                         924.9    1,218.0    1,647.0
  Depreciation and amortization                                1,564.8    2,141.6    3,958.9
  Corporate overhead                                           2,326.7    1,958.4    2,258.3
  Non-cash compensation and contributions to the Company's
   401(k) plan,
   paid in common stock                                              -      109.5    2,612.2
Less:
  Payments for program license liabilities                      (976.2)  (1,181.6)  (1,776.8)
                                                             ---------  ---------  ---------
Media Cash Flow (1)                                          $ 7,370.9  $10,522.3  $15,559.3
                                                             ---------  ---------  ---------
                                                             ---------  ---------  ---------
</TABLE>
 
- ------------------------
(1) Of  Media  Cash  Flow, $4.9  million,  $8.0  million and  $13.6  million was
    attributable to  the Company's  broadcasting operations  in 1993,  1994  and
    1995, respectively.
 
    "Media  Cash  Flow"  is  defined  as  operating  income  from  broadcast and
publishing operations (and includes paging  with regard to the Phipps  Business)
before  income taxes  and interest  expense, plus  depreciation and amortization
(including amortization of  program license rights),  non-cash compensation  and
corporate  overhead, less payments for  program license liabilities. The Company
has included Media  Cash Flow  data because  such data  are commonly  used as  a
measure of performance for broadcast companies and are also used by investors to
measure  a company's ability to service debt. Media Cash Flow is not, and should
not be used as, an indicator or  alternative to operating income, net income  or
cash  flow as reflected in the  consolidated financial statements of the Company
and  is  not  a  measure  of  financial  performance  under  generally  accepted
accounting principles ("GAAP") and should not be considered in isolation or as a
substitute for measures of performance prepared in accordance with GAAP.
 
ACQUISITIONS
    Since  1994, the Company  has completed several  broadcasting and publishing
acquisitions. The operating results of the Company reflect significant increases
in substantially all line  items between the years  ended December 31, 1994  and
1995. The principal reason for these increases is the acquisition by the Company
in September 1994 of WKYT and WYMT (together, the "Kentucky Business") for $38.1
million  and  the  assumption  of $2.3  million  of  liabilities  (the "Kentucky
Acquisition"). In  addition,  during  1994 the  Company  acquired  THE  ROCKDALE
CITIZEN  for  approximately  $4.8  million  (May  1994)  and  four  shoppers for
approximately $1.5  million (October  1994) (collectively  the "1994  Publishing
Acquisitions"), and during 1995 the Company acquired the GWINNETT DAILY POST for
approximately  $3.7 million (January  1995) and three  shoppers for an aggregate
purchase price of approximately $1.4 million (September 1995) (collectively  the
"1995  Publishing Acquisitions"). The 1994  Publishing Acquisitions and the 1995
Publishing  Acquisitions  are  collectively  referred  to  as  the   "Publishing
Acquisitions."
 
CASH FLOW PROVIDED BY (USED IN) OPERATING, INVESTING AND FINANCING ACTIVITIES.
 
    The  following table sets  forth certain operating data  for the Company for
the years ended December 31, 1993, 1994 and 1995.
 
<TABLE>
<CAPTION>
                                                                      YEAR ENDED DECEMBER 31
                                                                  -------------------------------
(DOLLARS IN THOUSANDS)                                              1993       1994       1995
                                                                  ---------  ---------  ---------
Cash flows provided by (used in):
<S>                                                               <C>        <C>        <C>
    Operating activities                                          $   1,324  $   5,798  $   7,600
    Investing activities                                              3,062    (42,770)    (8,929)
    Financing activities                                             (4,932)    37,200      1,331
</TABLE>
 
                                       34
<PAGE>
YEAR ENDED DECEMBER 31, 1995 COMPARED TO YEAR ENDED DECEMBER 31, 1994
 
REVENUES.  Total revenues for the  year ended December 31, 1995 increased  $22.1
million,  or 60.5%, over the year ended December 31, 1994, from $36.5 million to
$58.6 million. This increase  was attributable to (i)  the effect of owning  the
Kentucky  Business for all  of 1995 versus  the last four  months of 1994 ($12.9
million), (ii) the Publishing Acquisitions ($6.4 million) and (iii) increases in
total revenues of the Company of  $2.8 million (excluding the Kentucky  Business
and  the Publishing Acquisitions).  The Kentucky Acquisition  and the Publishing
Acquisitions accounted for $19.3 million, or 87.3%, of the revenue increase.
 
    Broadcast net revenues  increased $13.9  million, or 61.0%,  over the  prior
year,  from $22.8 million  to $36.7 million. Revenues  generated by the Kentucky
Acquisition accounted for  $12.9 million, or  92.8%, of the  increase. On a  pro
forma basis, broadcast net revenues for the Kentucky Business for the year ended
December 31, 1995 increased $2.7 million, or 16.1%, over the year ended December
31, 1994, from $16.6 million to $19.3 million. Broadcast net revenues, excluding
the  Kentucky Acquisition, increased 6.1%, or $1.0 million, over the prior year.
Approximately $889,000  and  $304,000 of  the  $1.0 million  increase  in  total
broadcast  net revenues, excluding the Kentucky  Acquisition, were due to higher
local and national advertising spending, respectively. Approximately $417,000 of
the $1.0  million  increase  in  total broadcast  net  revenues,  excluding  the
Kentucky  Acquisition, is a result of  higher network compensation negotiated by
the Company with CBS and NBC. These increases were offset by a $617,000 decrease
in political advertising revenues associated with cyclical political activity.
 
    Publishing revenues increased $8.2 million,  or 59.7%, over the prior  year,
from  $13.7 million to  $21.9 million. Approximately $6.4  million, or 77.8%, of
the increase  was  due  to the  Publishing  Acquisitions.  Publishing  revenues,
excluding  the Publishing Acquisitions,  increased $1.8 million,  or 15.5%, over
the prior year.  Advertising and circulation  revenue, excluding the  Publishing
Acquisitions,  comprised approximately  $885,000 and  $511,000, respectively, of
the revenue increase.  This increase  in circulation revenue  can be  attributed
primarily  to price increases  over the prior year.  This increase in classified
advertising, excluding the Publishing Acquisitions, was primarily the result  of
rate  and  linage increases.  Approximately  $417,000 of  the  revenue increase,
excluding the Publishing Acquisitions, was  the result of higher special  events
and commercial printing revenues.
 
OPERATING  EXPENSES.   Operating expenses for  the year ended  December 31, 1995
increased $21.5 million, or 71.1%, over  the year ended December 31, 1994,  from
$30.2  million to $51.7 million, primarily due to the Kentucky Acquisition ($9.8
million) and the Publishing Acquisitions ($7.6 million).
 
    Broadcasting expenses increased $8.3 million, or 56.1%, over the prior year,
from $14.9 million to $23.2 million. The increase was attributable primarily  to
the  Kentucky  Acquisition. On  a pro  forma basis,  broadcast expenses  for the
Kentucky Business for the year ended  December 31, 1995 increased $1.5  million,
or  14.3%, over the  year ended December  31, 1994, from  $10.7 million to $12.2
million. The increase  in broadcast expenses  for the Kentucky  Business can  be
attributed  primarily to increased payroll  related costs and sales commissions.
Broadcasting expenses, excluding the  Kentucky Acquisition, remained  relatively
constant primarily as a result of lower syndicated film programming costs offset
by higher payroll related costs.
 
    Publishing  expenses increased $8.8 million, or  78.7%, over the prior year,
from $11.2 million to  $20.0 million. Approximately $7.1  million, or 80.6%,  of
the  increase  was  due  to the  Publishing  Acquisitions.  Publishing expenses,
excluding  the  Publishing  Acquisitions,  increased  $1.7  million,  or  18.5%,
primarily  due to  a 40% increase  in newsprint cost,  increased payroll related
costs and product delivery and promotion costs.
 
    Corporate and administrative expenses increased $300,000, or 15.3%, over the
prior year, from $2.0  million to $2.3 million.  This increase was  attributable
primarily  to the separation agreement with the Company's former chief executive
officer, which resulted in a $440,000 charge to expense.
 
                                       35
<PAGE>
    Depreciation of property and equipment and amortization of intangible assets
was $3.9 million for the year ended December 31, 1995, compared to $2.1  million
for  the prior year,  an increase of  $1.8 million, or  84.9%. This increase was
primarily the result of  higher depreciation and  amortization costs related  to
the Kentucky Acquisition and the Publishing Acquisitions.
 
    Non-cash  compensation  paid  in  Class A  Common  Stock  resulted  from the
Company's employment agreements with its current President and its former  chief
executive  officer. The  current President's  employment agreement  provides him
with 122,034 shares of  Class A Common Stock  if his employment continues  until
September  1999. The Company will recognize $1.2 million of compensation expense
for this award ratably over such five-year period. This agreement resulted in  a
charge  to expense of $240,000 for the  year ended December 31, 1995 as compared
to $80,000  for the  year ended  December  31, 1994.  In addition,  the  Company
awarded  150,000  shares  of  Class  A Common  Stock,  pursuant  to  the amended
employment agreement with its former chief executive officer, which resulted  in
an expense of $2.1 million, all of which was recognized in 1995.
 
INTEREST EXPENSE.  Interest expense increased $3.5 million, or 182.8%, from $1.9
million  for the year ended December 31, 1994 to $5.4 million for the year ended
December 31, 1995. This increase was attributable primarily to increased  levels
of  debt  resulting  from the  financing  of  the Kentucky  Acquisition  and the
Publishing Acquisitions. The Company entered into a $25 million notional  amount
five year interest rate swap agreement on June 2, 1995, to effectively convert a
portion  of its floating rate debt to a fixed rate basis. The interest rate swap
fixed the LIBOR base rate of the Old Credit Facility at 6.105% for the  notional
amount.  Under the  terms of  the interest  rate swap,  amounts were  paid to or
received from Society National Bank ("Society"), the other party to the swap, on
a quarterly basis. The calculation of these amounts was based upon a  comparison
of  the  results of  multiplying  the notional  amount  by (i)  6.105%  and (ii)
Society's current three-month LIBOR rate. If Society's current three-month LIBOR
rate was  lower  than  6.105%,  the Company  paid  Society  the  difference.  If
Society's  current three-month LIBOR  rate was higher  than 6.105%, Society paid
the Company  the difference.  Since  the inception  of  the interest  rate  swap
agreement,  the three-month LIBOR rates charged  by Society have been consistent
with the  three-month LIBOR  rates published  in THE  WALL STREET  JOURNAL.  The
Company  recorded  approximately $34,000  of  interest expense  relative  to the
interest rate  swap in  1995. The  effective  interest rate  of the  Old  Credit
Facility and interest rate swap at December 31, 1995 was approximately 8.64% and
9.10%, respectively.
 
NET INCOME.  Net income for the Company was $931,000 for the year ended December
31,  1995, compared with  $2.8 million for  the year ended  December 31, 1994, a
decrease of $1.8 million.
 
YEAR ENDED DECEMBER 31, 1994 COMPARED TO YEAR ENDED DECEMBER 31, 1993
 
REVENUES.  Total revenues for the  year ended December 31, 1994 increased  $11.4
million  or 45.4% over the  year ended December 31,  1993, from $25.1 million to
$36.5 million.  Excluding  the  Kentucky Acquisition  and  the  1994  Publishing
Acquisitions, the increase was $3.1 million or 12.3%.
 
    Broadcast  net revenues increased $7.8 million or 52.1% over the prior year,
from $15.0  million to  $22.8  million. Broadcast  net revenues,  excluding  the
Kentucky  Acquisition, increased 9.8%  or $1.5 million over  the prior year. The
Kentucky Acquisition contributed  $6.3 million to  this increase. Excluding  the
Kentucky  Acquisition, approximately $921,000 of the $1.5 million increase was a
result of  higher  levels of  political  advertising spending  due  to  cyclical
election  activity in  the Company's  broadcast markets.  Excluding the Kentucky
Acquisition, local and national  advertising contributed an additional  $668,000
to  the  revenue  increase. These  increases  were offset  by  decreased network
compensation related to the preemption of network programming in favor of  local
advertising.
 
    Publishing  revenues increased  $3.6 million or  35.4% over  the prior year,
from  $10.1  million  to  $13.7   million.  The  1994  Publishing   Acquisitions
contributed  $2.0 million to  this increase. Publishing  revenues, excluding the
1994 Publishing  Acquisitions,  increased  $1.6 million  over  the  prior  year.
 
                                       36
<PAGE>
Advertising   and   circulation  revenues   comprised  $833,000   and  $436,000,
respectively, of the  revenue increase. Special  events and commercial  printing
services accounted for $344,000 of the revenue increase.
 
OPERATING  EXPENSES.   Operating expenses for  the year ended  December 31, 1994
increased $8.7 million  or 40.1%  over the year  ended December  31, 1993,  from
$21.6   million  to  $30.3  million,  attributable  primarily  to  the  Kentucky
Acquisition ($4.4 million) and the 1994 Publishing Acquisitions ($2.1 million).
 
    Broadcasting expenses increased $4.8 million  or 48.2% over the prior  year,
from  $10.0 million to $14.8 million  primarily due to the Kentucky Acquisition.
Broadcasting   expenses,   excluding   the   Kentucky   Acquisition,   increased
approximately  $1.0 million, or 10.0%, over the prior year from $10.0 million to
$11.0 million. This increase was attributable to increased payroll related costs
associated with improvement of news programming, costs associated with  coverage
of  the 1994 flood in Albany, Georgia  and other costs related to on-air product
upgrades at the stations.
 
    Publishing expenses increased  $3.5 million  or 46.1% over  the prior  year,
from  $7.7 million to $11.2 million primarily as a result of the 1994 Publishing
Acquisitions. Publishing expenses, excluding  the 1994 Publishing  Acquisitions,
increased approximately $1.6 million or 20.9% during the year ended December 31,
1994, as compared to the prior year. This increase was primarily attributable to
an  11.9% increase in  newsprint usage, payroll related  costs and other product
improvement costs associated with format changes and expanded market coverage of
THE ALBANY HERALD.
 
    Corporate and administrative expenses decreased $368,000 or 15.8% during the
year ended December 31, 1994, from  $2.3 million to $1.9 million. This  decrease
can be attributed to lower professional fees and related expenses.
 
    Depreciation of property and equipment and amortization of intangible assets
was  $2.2 million for the year ended  December 31, 1994 compared to $1.6 million
for the prior  year, an increase  of $577,000  or 36.9%. This  increase was  due
principally from the depreciation and amortization expense related to the assets
acquired in the Kentucky Acquisition and 1994 Publishing Acquisitions.
 
INTEREST EXPENSE.  Interest expense was $1.9 million for the year ended December
31,  1994 compared to  $985,000 for the  prior year, an  increase of $938,000 or
95.3%. This increase  was due primarily  to increased levels  of debt  resulting
from  the  financing  of  the  Kentucky  Acquisition  and  the  1994  Publishing
Acquisitions. At December 31, 1993 and  1994 the Company's outstanding debt  was
$7.3 million and $52.9 million, respectively.
 
NET  INCOME.   Net income for  the Company was  $2.8 million for  the year ended
December 31, 1994, compared  with $2.6 million for  the year ended December  31,
1993, an increase of 200,000.
 
LIQUIDITY AND CAPITAL RESOURCES
 
    Following  the consummation  of the KTVE  Sale, the  Phipps Acquisition, the
Financing, the Note Offering and the Stock Offering, the Company will be  highly
leveraged.  The Company anticipates that its principal uses of cash for the next
several years  will  be working  capital  and debt  service  requirements,  cash
dividends,   capital  expenditures   and  expenditures   related  to  additional
acquisitions. The Company  anticipates that  its operating  cash flow,  together
with  borrowings available  under the Old  Credit Facility or  the Senior Credit
Facility, will be sufficient for such purposes for the remainder of 1996 and for
1997.
 
    The Company's working capital (deficiency)  was $1.1 million and  $(221,000)
at  December 31, 1994  and 1995, respectively. The  Company's cash provided from
operations was $5.8 million  and $7.6 million for  the years ended December  31,
1994 and 1995, respectively.
 
    The  Company  was  provided $3.0  million  in  cash in  1993  from investing
activities and  used  $42.8  million  and $8.9  million  of  cash  in  investing
activities in 1994 and 1995, respectively. The change of
 
                                       37
<PAGE>
$45.8  million from 1993 to  1994 was due primarily  to the Kentucky Acquisition
and the 1994 Publishing Acquisitions. The  change of $33.9 million from 1994  to
1995  was  due primarily  to the  Kentucky Acquisition  and the  1994 Publishing
Acquisitions, partially  offset  by the  1995  Publishing Acquisitions  and  the
deferred costs related to the Augusta Acquisition.
 
    The  Company  used $4.9  million in  cash  in 1993,  and was  provided $37.2
million and  $1.3 million  in cash  by financing  activities in  1994 and  1995,
respectively.  The use of cash in 1993  resulted primarily from the repayment of
debt  while  cash  provided  by  financing  activities  in  1994  and  1995  was
principally  due  to  increased  borrowings  in  1994  to  finance  the Kentucky
Acquisition  and  the  1994  Publishing  Acquisitions,  as  well  as   increased
borrowings  in 1995 to finance the  1995 Publishing Acquisitions and the funding
of the deposit  for the  Augusta Acquisition. On  January 4,  1996, the  Company
acquired  the Augusta  Business. The  cash consideration  of approximately $35.9
million, including  acquisition costs  of approximately  $600,000, was  financed
primarily through long-term borrowings under the Old Credit Facility and through
the  sale of the 8% Note to Bull Run. Long-term debt was $54.3 million and $82.8
million at December 31, 1995 and June 30, 1996, respectively. The balance of the
Old Credit Facility was  $28.4 million and $49.5  million, at December 31,  1995
and  June 30, 1996, respectively. The weighted  average interest rate of the Old
Credit Facility was 8.94%  at June 30, 1996.  Principal maturities on  long-term
debt  at December 31, 1995 included $2.9  million and $5.0 million for the years
ended 1996 and  1997 respectively.  The Company anticipates  that its  operating
cash  flows, together with borrowings available under the Senior Credit Facility
will be sufficient to provide for such payments. For the year ended December 31,
1995, the Augusta Business reported net revenues and broadcast cash flow of $8.7
million and $2.8 million, respectively.
 
    Under the  terms of  the Old  Credit Facility,  the Company  had  additional
borrowing  capacity at June  30, 1996 of  approximately $4.8 million. Borrowings
under the Senior Credit Facility will be available upon the consummation of  the
Phipps  Acquisition. The availability of funds  under the Senior Credit Facility
will also be  subject to certain  conditions, including the  maintenance by  the
Company of certain financial ratios consisting, among others, of a total debt to
operating  cash  flow ratio,  a senior  debt  to operating  cash flow  ratio, an
operating cash flow to total interest  expense ratio and an operating cash  flow
to  pro forma debt service ratio. See "Description of Certain Indebtedness-- The
Senior Credit Facility." Under the  Senior Credit Facility, after giving  effect
to the consummation of this Offering, the Concurrent Offering, the KTVE Sale and
the  Phipps Acquisition (of which there can  be no assurance), the Company would
have additional borrowing capacity  of $9.3 million as  of June 30, 1996.  Under
the  terms  of the  Old Credit  Facility, the  Company is  allowed to  make $3.0
million of  capital  expenditures  annually.  The terms  of  the  Senior  Credit
Facility  will  allow for  $5.0 million  of  capital expenditures  annually. The
Company believes that cash flow from operations will be sufficient to fund  such
expenditures,  which  will  be  adequate for  the  Company's  normal replacement
requirements.
 
    The Company  regularly  enters  into  program contracts  for  the  right  to
broadcast television programs produced by others and program commitments for the
right  to broadcast  programs in  the future.  Such programming  commitments are
generally made to replace  expiring or canceled  program rights. Payments  under
such  contracts are made in cash or  the concession of advertising spots for the
program provider to  resell, or  a combination of  both. At  December 31,  1995,
payments on program license liabilities due in 1996 and 1997, which will be paid
with cash from operations, were $1.2 million and $110,000, respectively.
 
    In  1995, the  Company made $3.3  million in  capital expenditures, relating
primarily to  the broadcasting  operations  and paid  $1.8 million  for  program
broadcast rights. The Company anticipates making an aggregate of $3.0 million in
capital  expenditures and $2.7 million in  payments for program broadcast rights
during 1996.  Subsequent to  the  consummation of  the Phipps  Acquisition,  the
Company  anticipates that its annual  capital expenditures will approximate $5.0
million.
 
    In addition  to the  consummation  of the  Phipps Acquisition,  the  Company
intends  to implement the Financing to  increase liquidity and improve operating
and financial flexibility. Pursuant to the
 
                                       38
<PAGE>
Financing, the Company  will (i)  retire approximately  $49.5 million  principal
amount  of outstanding indebtedness under the Old Credit Facility, together with
accrued interest  thereon, (ii)  retire  approximately $25.0  million  aggregate
principal  amount of  outstanding indebtedness  under the  Senior Note, together
with accrued interest thereon  and a prepayment fee,  (iii) issue $10.0  million
liquidation  preference of its Series  A Preferred Stock in  exchange for the 8%
Note issued  to Bull  Run, (iv)  issue  to Bull  Run $10.0  million  liquidation
preference  of its  Series B  Preferred Stock  with warrants  to purchase  up to
500,000 shares of  Class A  Common Stock  (representing 10.1%  of the  currently
issued and outstanding Class A Common Stock, after giving effect to the exercise
of  such warrants)  for cash proceeds  of $10.0  million and (v)  enter into the
Senior Credit Facility which will provide  for a term loan and revolving  credit
facility aggregating $125.0 million.
 
    The  Old Credit  Facility is  a $55.0 million  line of  credit available for
working capital  requirements and  general corporate  purposes. The  Old  Credit
Facility  matures in March 2003, provides for increasing quarterly amortization,
includes certain customary financial covenants and  bears interest at a rate  of
3.25%  over LIBOR at July 31, 1996, subject to adjustment based on the Company's
leverage ratio. The  Old Credit Facility  also requires the  Company to use  its
annual Excess Cash Flow (as defined) to repay indebtedness thereunder at the end
of each year. The Old Credit Facility and the Senior Credit Facility is and will
be guaranteed by each of the Company's subsidiaries and will be secured by liens
on  substantially all of the assets of the Company and its subsidiaries. As part
of the Financing the Company will enter into the Senior Credit Facility and  the
Company has entered into a commitment letter with respect thereto.
 
    The   Company  has  entered  into  the  KTVE  Agreement  to  sell  KTVE  for
approximately $9.5 million in cash plus the amount of the accounts receivable on
the date of the closing, which is expected to occur by September 1996,  although
there  can be no  assurance with respect thereto.  The Company anticipates gain,
net of estimated  taxes, and  the estimated  the taxes  for the  KTVE Sale  will
aggregate approximately $2.8 million and $2.8 million, respectively.
 
    In  connection with the Phipps Acquisition,  the Company will be required to
divest WALB and WJHG under current FCC regulations. However, these rules may  be
revised  by the FCC upon conclusion  of pending rulemaking proceedings. In order
to satisfy applicable FCC  requirements, the Company,  subject to FCC  approval,
intends  to swap such  assets for assets  of one or  more television stations of
comparable value  and  with comparable  broadcast  cash flow  in  a  transaction
qualifying  for deferred capital gains  treatment under the "like-kind exchange"
provision of Section 1031 of the Code. If the Company is unable to effect such a
swap on satisfactory terms within the time  period granted by the FCC under  the
waivers, the Company may transfer such assets to a trust with a view towards the
trustee  effecting a  swap or  sale of such  assets. Any  such trust arrangement
would be subject to the approval of the FCC. It is anticipated that the  Company
would  be required to relinquish  operating control of such  assets to a trustee
while retaining the economic risks and benefits of ownership. If the Company  or
such  trust is  required to  effect a sale  of WALB,  the Company  would incur a
significant gain and related  tax liability, the payment  of which could have  a
material  adverse effect on  the Company's ability  to acquire comparable assets
without incurring additional indebtedness.
 
    The Company  and its  subsidiaries file  a consolidated  federal income  tax
return and such state or local tax returns as are required. On a pro forma basis
after  giving  effect  to the  Augusta  Acquisition,  the KTVE  Sale,  the Stock
Offering, the  Financing, the  Phipps  Acquisition and  the Note  Offering,  the
Company  anticipates  that it  will generate  taxable  operating losses  for the
foreseeable future.
 
    The Company  does  not  believe that  inflation  in  past years  has  had  a
significant  impact  on the  Company's results  of  operations nor  is inflation
expected to have a  significant effect upon the  Company's business in the  near
future.
 
                                       39
<PAGE>
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
 
<TABLE>
<S>                                                                                    <C>
Audited Consolidated Financial Statements
 
  Report of Independent Auditors.....................................................         43
 
  Consolidated Balance Sheets at December 31, 1994 and 1995..........................         44
 
  Consolidated Statements of Income for the years ended December 31, 1993, 1994 and
   1995..............................................................................         45
 
  Consolidated Statements of Stockholders' Equity for the years ended December 31,
   1993, 1994 and 1995...............................................................         46
 
  Consolidated Statements of Cash Flows for the years ended December 31, 1993, 1994
   and 1995..........................................................................         47
 
  Notes to Consolidated Financial Statements.........................................         48
 
Financial Statement Schedules
  Schedule II -- Valuation and Qualifying Accounts...................................         80
</TABLE>
 
                                       40
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
Board of Directors and Stockholders
Gray Communications Systems, Inc.
 
We   have  audited  the   accompanying  consolidated  balance   sheets  of  Gray
Communications Systems, Inc. as  of December 31, 1994  and 1995 and the  related
consolidated  statements of income, stockholders' equity and cash flows for each
of the  three years  in the  period ended  December 31,  1995. Our  audits  also
included  the financial  statement schedule listed  in the Index  at Item 14(a).
These financial statements and schedule are the responsibility of the  Company's
management.  Our  responsibility is  to express  an  opinion on  these financial
statements and schedule based on our audits.
 
We  conducted  our  audits  in  accordance  with  generally  accepted   auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
In our opinion, the  financial statements referred to  above present fairly,  in
all   material   respects,   the  consolidated   financial   position   of  Gray
Communications Systems, Inc. at December 31, 1994 and 1995, and the consolidated
results of its operations and its cash flows for each of the three years in  the
period ended December 31, 1995, in conformity with generally accepted accounting
principles.  Also, in our opinion the related financial statement schedule, when
considered in  relation to  the basic  financial statements  taken as  a  whole,
presents fairly, in all material respects, the information set forth therein.
 
                                          Ernst & Young LLP
Columbus, Georgia
February 14, 1996, except for
Note K, as to which the
date is August 9, 1996
 
                                       41
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                          CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                              DECEMBER 31,
                                                    --------------------------------
                                                         1994             1995
                                                    ---------------  ---------------
<S>                                                 <C>              <C>
                                       ASSETS
Current assets (NOTE C):
  Cash and cash equivalents.......................         $558,520         $559,991
  Trade accounts receivable, less allowance for
   doubtful accounts of $694,000 and $450,000,
   respectively...................................        8,448,366        9,560,274
  Recoverable income taxes........................              -0-        1,347,007
  Inventories.....................................          368,202          553,032
  Current portion of program broadcast rights.....        1,195,633        1,153,058
  Other current assets............................          247,687          263,600
                                                    ---------------  ---------------
      Total current assets........................       10,818,408       13,436,962
Property and equipment (NOTES B AND C):
  Land............................................          646,562          758,944
  Buildings and improvements......................        8,594,343        8,630,694
  Equipment.......................................       24,781,964       28,229,255
                                                    ---------------  ---------------
                                                         34,022,869       37,618,893
  Allowance for depreciation......................      (17,999,752)     (20,601,819)
                                                    ---------------  ---------------
                                                         16,023,117       17,017,074
Other assets (NOTE C):
  Deferred acquisition costs (including $860,000
   to Bull Run Corporation) (NOTE B)..............              -0-        3,330,481
  Deferred loan costs.............................        1,381,908        1,232,261
  Goodwill and other intangibles (NOTE B).........       38,538,413       42,004,050
  Other...........................................        2,026,938        1,219,650
                                                    ---------------  ---------------
                                                         41,947,259       47,786,442
                                                    ---------------  ---------------
                                                        $68,788,784      $78,240,478
                                                    ---------------  ---------------
                                                    ---------------  ---------------
 
                        LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Trade accounts payable (including $670,000
   payable to Bull Run Corporation at December 31,
   1995)..........................................       $2,114,008       $3,752,742
  Employee compensation and benefits..............        3,150,154        4,213,639
  Accrued expenses................................          512,483          560,877
  Accrued interest................................          985,955        1,064,491
  Current portion of program broadcast
   obligations....................................        1,687,481        1,205,784
  Current portion of long term debt...............        1,293,481        2,861,672
                                                    ---------------  ---------------
      Total current liabilities...................        9,743,562       13,659,205
Long-term debt (NOTE C)...........................       51,646,265       51,462,645
Other long-term liabilities:
  Program broadcast obligations, less current
   portion........................................           54,489          109,971
  Supplemental employee benefits (NOTE D).........        2,343,379        2,212,685
  Deferred income taxes (NOTE F)..................              -0-          201,348
  Other acquisition related liabilities (NOTES B
   AND C).........................................              -0-        1,609,026
                                                    ---------------  ---------------
                                                          2,397,868        4,133,030
Commitments and contingencies (NOTES B, C AND H)
Stockholders' equity (NOTES B, C AND E)
  Class A Common Stock, no par value; authorized
   10,000,000 shares; issued 4,841,785 and
   5,082,756 shares, respectively.................        3,393,747        6,795,976
  Retained earnings...............................        8,245,626        8,827,906
                                                    ---------------  ---------------
                                                         11,639,373       15,623,882
  Treasury Stock, 663,180 shares, at cost.........       (6,638,284)      (6,638,284)
                                                    ---------------  ---------------
                                                          5,001,089        8,985,598
                                                    ---------------  ---------------
                                                        $68,788,784      $78,240,478
                                                    ---------------  ---------------
                                                    ---------------  ---------------
</TABLE>
 
                            See accompanying notes.
 
                                       42
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                       CONSOLIDATED STATEMENTS OF INCOME
 
<TABLE>
<CAPTION>
                                                                 YEAR ENDED DECEMBER 31,
                                                    -------------------------------------------------
                                                         1993             1994             1995
                                                    ---------------  ---------------  ---------------
<S>                                                 <C>              <C>              <C>
Operating revenues:
  Broadcasting (less agency commissions)..........      $15,003,752      $22,826,392      $36,750,035
  Publishing......................................       10,109,368       13,692,073       21,866,220
                                                    ---------------  ---------------  ---------------
                                                         25,113,120       36,518,465       58,616,255
Expenses:
  Broadcasting....................................       10,028,837       14,864,011       23,201,990
  Publishing......................................        7,662,127       11,198,011       20,016,137
  Corporate and administrative....................        2,326,691        1,958,449        2,258,261
  Depreciation....................................        1,387,698        1,745,293        2,633,360
  Amortization of intangible assets...............          177,063          396,342        1,325,526
  Non-cash compensation paid in common stock (NOTE
   D).............................................              -0-           80,000        2,321,250
                                                    ---------------  ---------------  ---------------
                                                         21,582,416       30,242,106       51,756,524
                                                    ---------------  ---------------  ---------------
                                                          3,530,704        6,276,359        6,859,731
Miscellaneous income, net.........................          202,465          188,307          143,612
                                                    ---------------  ---------------  ---------------
                                                          3,733,169        6,464,666        7,003,343
Interest expense..................................          984,706        1,922,965        5,438,374
                                                    ---------------  ---------------  ---------------
Income from continuing operations before income
 taxes............................................        2,748,463        4,541,701        1,564,969
Federal and state income taxes (NOTE F)...........        1,068,000        1,776,000          634,000
                                                    ---------------  ---------------  ---------------
    INCOME FROM CONTINUING OPERATIONS.............        1,680,463        2,765,701          930,969
Discontinued business (NOTE I):
 Income from operations of discontinued business,
 net of applicable income tax expense
  of $30,000......................................           48,174              -0-              -0-
Gain on disposal of discontinued business, net of
 applicable income tax expense of
  $501,000........................................          817,717              -0-              -0-
                                                    ---------------  ---------------  ---------------
    NET EARNINGS..................................       $2,546,354       $2,765,701         $930,969
                                                    ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------
Average outstanding common shares.................        4,610,625        4,689,453        4,481,317
                                                    ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------
Earnings per common share
  Continuing operations...........................             $.36             $.59             $.21
  Discontinued operations.........................              .01              -0-              -0-
  Gain on disposal of discontinued operations.....              .18              -0-              -0-
                                                    ---------------  ---------------  ---------------
    NET EARNINGS
     PER COMMON SHARE.............................             $.55             $.59             $.21
                                                    ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------
</TABLE>
 
                            See accompanying notes.
 
                                       43
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                                   CLASS A COMMON STOCK      RESTRICTED         TREASURY STOCK
                                --------------------------     STOCK      --------------------------    RETAINED
                                   SHARES        AMOUNT      DEFERRALS       SHARES        AMOUNT       EARNINGS       TOTAL
                                ------------  ------------  ------------  ------------  ------------  ------------  ------------
<S>                             <C>           <C>           <C>           <C>           <C>           <C>           <C>
Balance at December 31, 1992..     4,610,625    $1,307,071          $-0-           -0-          $-0-    $3,542,901    $4,849,972
Net income....................           -0-           -0-           -0-           -0-           -0-     2,546,354     2,546,354
Cash dividends ($.07 per
 share).......................           -0-           -0-           -0-           -0-           -0-      (307,376)     (307,376)
Issuance of Common Stock-
 Directors Stock Plan (NOTE
 E)...........................         3,000        29,000           -0-           -0-           -0-           -0-        29,000
                                ------------  ------------  ------------  ------------  ------------  ------------  ------------
Balance at December 31, 1993..     4,613,625     1,336,071           -0-           -0-           -0-     5,781,879     7,117,950
Net income....................           -0-           -0-           -0-           -0-           -0-     2,765,701     2,765,701
Cash dividends ($.07 share)...           -0-           -0-           -0-           -0-           -0-      (301,954)     (301,954)
Purchase of Common Stock (NOTE
 E)...........................           -0-           -0-           -0-      (663,180)   (6,638,284)          -0-    (6,638,284)
Issuance of Common Stock
 (NOTES B AND G):
  401(k) Plan.................         3,160        32,676           -0-           -0-           -0-           -0-        32,676
  Rockdale Acquisition........       225,000     2,025,000           -0-           -0-           -0-           -0-     2,025,000
                                ------------  ------------  ------------  ------------  ------------  ------------  ------------
Balance at December 31, 1994..     4,841,785     3,393,747           -0-      (663,180)   (6,638,284)    8,245,626     5,001,089
Net income....................           -0-           -0-           -0-           -0-           -0-       930,969       930,969
Cash dividends ($.08 share)...           -0-           -0-           -0-           -0-           -0-      (348,689)     (348,689)
Issuance of Common Stock
 (NOTES B, D, E, AND G):
  401(k) Plan.................        18,354       298,725           -0-           -0-           -0-           -0-       298,725
  Directors' Stock Plan.......        23,500       238,919           -0-           -0-           -0-           -0-       238,919
  Non-qualified Stock Plan....         5,000        48,335           -0-           -0-           -0-           -0-        48,335
  Gwinnett Acquisition........        44,117       500,000           -0-           -0-           -0-           -0-       500,000
  Restricted Stock Plan.......       150,000     2,081,250    (2,081,250)          -0-           -0-           -0-           -0-
Amortization of Restricted
 Stock Plan deferrals.........           -0-           -0-     2,081,250           -0-           -0-           -0-     2,081,250
Income tax benefits relating
 to stock plans...............           -0-       235,000           -0-           -0-           -0-           -0-       235,000
                                ------------  ------------  ------------  ------------  ------------  ------------  ------------
Balance at December 31, 1995..     5,082,756    $6,795,976          $-0-      (663,180)  $(6,638,284)   $8,827,906    $8,985,598
                                ------------  ------------  ------------  ------------  ------------  ------------  ------------
                                ------------  ------------  ------------  ------------  ------------  ------------  ------------
</TABLE>
 
                            See accompanying notes.
 
                                       44
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                       YEAR ENDED DECEMBER 31,
                                          -------------------------------------------------
                                               1993             1994             1995
                                          ---------------  ---------------  ---------------
<S>                                       <C>              <C>              <C>
OPERATING ACTIVITIES
  Net income............................       $2,546,354       $2,765,701         $930,969
  Items which did not use (provide)
   cash:
    Depreciation........................        1,612,040        1,745,293        2,633,360
    Amortization of intangible assets...          177,063          396,342        1,325,526
    Amortization of program broadcast
     rights.............................          924,878        1,217,976        1,647,035
    Payments for program broadcast
     rights.............................         (976,150)      (1,181,598)      (1,776,796)
    Compensation paid in Common Stock...              -0-           80,000        2,321,250
    Supplemental employee benefits......         (608,729)        (454,703)        (370,694)
    Common Stock contributed to 401(k)
     Plan...............................              -0-           32,676          298,725
    Deferred income taxes...............          196,000          523,000          863,000
    (Gain) loss on asset sales..........          (52,819)         (21,419)           1,652
    Changes in operating assets and
     liabilities:
      Trade accounts receivable.........         (116,526)      (1,444,159)        (852,965)
      Recoverable income taxes..........       (1,066,422)         589,942       (1,347,007)
      Inventories.......................          (92,526)        (179,930)        (181,034)
      Other current assets..............         (352,174)         (24,361)         (11,208)
      Trade accounts payable............          701,556         (306,493)       1,441,745
      Employee compensation and
       benefits.........................           10,755        1,246,726        1,011,667
      Accrued expenses..................         (163,458)         (45,335)        (414,087)
      Accrued interest..................          (97,419)         858,164           78,536
    Reduction in value of net assets of
     discontinued business..............        1,135,394              -0-              -0-
    Gain on disposal of warehouse
     operations.........................       (2,454,111)             -0-              -0-
                                          ---------------  ---------------  ---------------
Net cash provided by operating
 activities.............................        1,323,706        5,797,822        7,599,674
 
INVESTING ACTIVITIES
  Acquisitions of newspaper
   businesses...........................              -0-       (3,442,836)      (2,084,621)
  Acquisition of television business....       (1,505,655)     (37,492,643)             -0-
  Purchases of property and equipment...       (2,582,225)      (1,767,800)      (3,279,721)
  Proceeds from asset sales.............        3,076,764          103,434            2,475
  Deferred acquisition costs............              -0-              -0-       (3,330,481)
  Deferred loan costs...................              -0-       (1,251,287)             -0-
  Proceeds from disposals of operating
   units................................        2,922,893        1,222,697              -0-
  Other.................................        1,150,104         (141,767)        (236,904)
                                          ---------------  ---------------  ---------------
Net cash provided by (used in) investing
 activities.............................        3,061,881      (42,770,202)      (8,929,252)
 
FINANCING ACTIVITIES
  Proceeds from borrowings:
    Short-term debt.....................          650,000              -0-        1,200,000
    Long-term debt......................              -0-       55,826,260        2,950,000
  Repayments of borrowings:
    Short-term debt.....................         (170,000)        (480,000)      (1,200,000)
    Long-term debt......................       (5,133,349)     (11,206,281)      (1,792,516)
    Dividends paid......................         (307,376)        (301,954)        (348,689)
    Common Stock transactions...........           29,000       (6,638,284)         522,254
                                          ---------------  ---------------  ---------------
  Net cash provided by (used in)
   financing activities.................       (4,931,725)      37,199,741        1,331,049
                                          ---------------  ---------------  ---------------
  Increase (decrease) in cash and cash
   equivalents..........................         (546,138)         227,361            1,471
  Cash and cash equivalents at beginning
   of year..............................          877,297          331,159          558,520
                                          ---------------  ---------------  ---------------
  Cash and cash equivalents at end of
   year.................................         $331,159         $558,520         $559,991
                                          ---------------  ---------------  ---------------
                                          ---------------  ---------------  ---------------
</TABLE>
 
                            See accompanying notes.
 
                                       45
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                               DECEMBER 31, 1995
 
A.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
DESCRIPTION OF BUSINESS
 
    The  Company's  operations, which  are located  in six  southeastern states,
include six television  stations, three  daily newspapers, and  six area  weekly
advertising only direct mail publications.
 
PRINCIPLES OF CONSOLIDATION
 
    The  consolidated financial statements  include the accounts  of the Company
and its  subsidiaries. All  significant intercompany  accounts and  transactions
have been eliminated.
 
REVENUE RECOGNITION
 
    The Company recognizes revenues as services are performed.
 
USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that affect  the amounts reported  in the  financial statements and
accompanying notes. Actual results could differ from those estimates.
 
CASH AND CASH EQUIVALENTS
 
    Cash and cash equivalents include cash on deposit with a bank. Deposits with
the bank are generally insured in limited amounts.
 
INVENTORIES
 
    Inventories, principally newsprint and supplies, are stated at the lower  of
cost  or  market. The  Company uses  the last-in,  first-out ("LIFO")  method of
determining costs  for  substantially  all  of  its  inventories.  Current  cost
exceeded  the LIFO value of inventories by approximately $36,000 and $170,000 at
December 31, 1994 and 1995, respectively.
 
PROGRAM BROADCAST RIGHTS
 
    Rights to programs  available for  broadcast are initially  recorded at  the
amounts  of  total license  fees payable  under the  license agreements  and are
charged to operating expense on the basis of total programs available for use on
the straight-line method. The portion of the unamortized balance expected to  be
charged  to operating expense in the succeeding  year is classified as a current
asset, with the remainder classified as  a non-current asset. The liability  for
program  broadcast rights is  classified as current  or long-term, in accordance
with the payment terms of the various licenses. The liability is not  discounted
for imputation of interest.
 
PROPERTY AND EQUIPMENT
 
    Property  and  equipment  are  carried  at  cost.  Depreciation  is computed
principally by the straight-line method for financial reporting purposes and  by
accelerated methods for income tax purposes.
 
INTANGIBLE ASSETS
 
    Intangible  assets are  stated at cost,  and with the  exception of goodwill
acquired prior to November 1, 1970 (approximately $2.47 million at December  31,
1994  and  1995),  are amortized  using  the straight-line  method.  Goodwill is
amortized over 40 years.  Loan acquisition fees are  amortized over the life  of
the  applicable indebtedness. Non-compete agreements are amortized over the life
of  the  specific  agreement.  Accumulated  amortization  of  intangible  assets
resulting  from business  acquisitions was $0.4  million and $1.7  million as of
December 31, 1994 and 1995, respectively.
 
                                       46
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
A.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    If facts and circumstances  indicate that the goodwill  may be impaired,  an
evaluation of continuing value would be performed. If an evaluation is required,
the estimated future undiscounted cash flows associated with this asset would be
compared  to its  carrying amount to  determine if  a write down  to fair market
value or discounted cash flow value is required.
 
INCOME TAXES
 
    Deferred income taxes are provided on the differences between the  financial
statement  and income tax basis  of assets and liabilities.  The Company and its
subsidiaries file a consolidated  federal income tax  return and separate  state
and local tax returns.
 
CAPITAL STOCK
 
    The  Company has authorized 10 million shares of Class B Common Stock and 20
million shares of Preferred  Stock, none of which  have been issued at  December
31,  1995. All references made to Common  Stock in the December 31, 1995 Audited
Consolidated Financial Statements of the Company and the Notes thereto refer  to
the Company's Class A Common Stock.
 
    On  August 17, 1995, the Board of Directors declared a 50% stock dividend on
the Company's Common Stock payable October 2, 1995 to stockholders of record  on
September  8, 1995 to effect  a three for two  stock split. All applicable share
and per share data have been adjusted to give effect to the stock split.
 
EARNINGS PER COMMON SHARE
 
    Earnings per  common share  are based  on the  weighted average  common  and
common  equivalent  shares outstanding  during the  period determined  using the
treasury stock method.  Common equivalent  shares are attributable  to a  Common
Stock  award to be paid  in 1999 and outstanding stock  options (SEE NOTES D AND
E).
 
STOCK OPTION PLAN
 
    The Company has elected  to follow Accounting  Principles Board Opinion  No.
25,   "Accounting  for  Stock  Issued  to  Employees"  ("APB  25")  and  related
interpretations in  accounting for  its  stock options.  Under  APB 25,  if  the
exercise  price of the  stock options granted  by the Company  equals the market
price of the underlying stock on the date of the grant, no compensation  expense
is recognized.
 
CONCENTRATION OF CREDIT RISK
 
    The  Company provides advertising  air time to  national, regional and local
advertisers within the geographic areas in which the Company operates. Credit is
extended based  on an  evaluation  of the  customer's financial  condition,  and
generally advance payment is not required. Credit losses are provided for in the
financial   statements   and   consistently   have   been   within  management's
expectations.
 
INTEREST SWAP
 
    The Company has entered into an  interest rate swap agreement to modify  the
interest  characteristics of a portion of its outstanding debt (see Note C). The
agreement involves the exchange  of amounts based on  a fixed interest rate  for
amounts  based on variable interest rates over the life of the agreement without
an exchange  of the  notional amount  upon  which the  payments are  based.  The
differential  to be  paid or  received as interest  rates change  is accrued and
recognized as an adjustment of interest expense related to the debt (the accrual
accounting  method).  The   related  amount  payable   to  or  receivable   from
counter-parties  is included in  other liabilities or assets.  The fair value of
the swap agreement is not recognized  in the financial statements. In the  event
of  the early  extinguishment of a  designated debt obligation,  any realized or
unrealized gain or loss from the  swap would be recognized in income  coincident
with the extinguishment.
 
                                       47
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
A.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
FAIR VALUE OF FINANCIAL INSTRUMENTS
 
    The  Company has adopted FASB Statement No. 107, DISCLOSURE ABOUT FAIR VALUE
OF FINANCIAL INSTRUMENTS, which requires disclosure of fair value, to the extent
practical, of certain  of the  Company's financial instruments.  The fair  value
amounts do not necessarily represent the amount that could be realized in a sale
or  settlement. The Company's financial instruments are comprised principally of
an interest rate swap and long-term debt.
 
    The estimated  fair  value of  long-term  bank  debt at  December  31,  1995
approximated  book value  since, in  management's opinion,  such obligations are
subject to fluctuating market rates of interest and can be settled at their face
amounts. The fair value of the Senior Note at December 31, 1995 was estimated by
management to be its carrying value at that date. The Company amended its Senior
Note at January 4, 1996 and  among other things, changed its effective  interest
rate. The Company does not anticipate settlement of long-term debt at other than
book value.
 
    The  fair value of other financial  instruments classified as current assets
or  liabilities  approximates  their  carrying  values  due  to  the  short-term
maturities of these instruments.
 
IMPACT OF RECENTLY ISSUED ACCOUNTING STANDARDS
 
    In  March  1995,  the FASB  issued  Statement  No. 121,  ACCOUNTING  FOR THE
IMPAIRMENT OF LONG-LIVED  ASSETS AND  FOR LONG-LIVED  ASSETS TO  BE DISPOSED  OF
("Statement 121"), which requires impairment losses to be recorded on long-lived
assets  used in  operations when  indicators of  impairment are  present and the
undiscounted cash flows estimated to be generated by those assets are less  than
the  asset's carrying  amount. Statement 121  also addresses  the accounting for
long-lived assets  which are  expected  to be  disposed.  The Company  does  not
believe  that the adoption of  Statement 121 will have  a material impact on the
Company's financial position.
 
RECLASSIFICATIONS
 
    Certain amounts in the  accompanying consolidated financial statements  have
been reclassified to conform to the 1995 format.
 
B.  BUSINESS ACQUISITIONS
    The Company's acquisitions have been accounted for under the purchase method
of  accounting.  Under  the  purchase  method  of  accounting,  the  results  of
operations  of  the  acquired  businesses  are  included  in  the   accompanying
consolidated  financial statements as of their respective acquisition dates. The
assets  and  liabilities  of  acquired  businesses  are  included  based  on  an
allocation of the purchase price.
 
PENDING ACQUISITIONS
 
    In December 1995, the Company agreed to acquire certain assets owned by John
H.  Phipps,  Inc.  ("Phipps").  The  assets  include  WCTV-TV,  the  CBS network
affiliate serving the Tallahassee,  Florida and Thomasville, Georgia  television
market,  WKXT-TV,  the  CBS network  affiliate  in Knoxville,  Tennessee,  and a
communications and paging  business located  in three  southeastern states.  The
purchase  price is estimated  at approximately $185.0  million. The transaction,
which is expected to close  in 1996, is subject  to approval by the  appropriate
regulatory  agencies. If  approved, the  Company will  be required  to divest of
certain of its broadcasting operations due to a signal overlap with WCTV, unless
the rules of the Federal Communications Commission are modified to permit common
ownership of television stations with overlapping signals.
 
    The Company plans to fund the costs of this acquisition through the issuance
of debt and equity securities. Additionally,  the Company will amend or  replace
its existing bank credit facilities.
 
                                       48
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
    In  connection with  this acquisition, a  bank has provided  a $10.0 million
letter of credit to Phipps on behalf  of the Company. The letter of credit  will
be  payable under  certain conditions if  this acquisition is  not completed. In
connection with  the issuance  of the  letter of  credit, a  stockholder of  the
Company  has executed a put agreement which the bank can exercise if the Company
defaults on repayment of any amounts that  might be paid in accordance with  the
terms of the letter of credit.
 
    In  connection with the proposed acquisition  of assets owned by Phipps, the
Company's Board  of Directors  has agreed  to pay  Bull Run  Corporation  ("Bull
Run"),  a stockholder, a finder's fee equal to 1% of the proposed purchase price
for services  performed, of  which $550,000  was due  and included  in  accounts
payable at December 31, 1995.
 
    On January 4, 1996, the Company purchased substantially all of the assets of
WRDW-TV,  a  CBS television  affiliate serving  the Augusta,  Georgia television
market (the "Augusta  Acquisition"). The purchase  price of approximately  $35.9
million,  excluding  assumed  liabilities  of  approximately  $4.0  million, was
financed primarily through long-term  borrowings. The assets acquired  consisted
of  office equipment and broadcasting operations located in North Augusta, South
Carolina. Based on a preliminary allocation of the purchase price, the excess of
the purchase  price over  the fair  value of  net tangible  assets acquired  was
approximately  $32.4 million.  In connection  with the  Augusta Acquisition, the
Company's Board of Directors approved the payment of a $360,000 finder's fee  to
Bull Run.
 
    Funds for the Augusta Acquisition were obtained from the sale to Bull Run of
an 8% subordinated note due January 3, 2005 in principal amount of $10.0 million
(the "Subordinated Note"). In connection with the sale of the Subordinated Note,
the  Company also  issued warrants  to Bull  Run to  purchase 487,500  shares of
Common Stock at $17.88  per share, 300,000 of  which are currently vested,  with
the  remaining warrants  vesting in five  equal installments  commencing in 1997
provided that the  Subordinated Note  is outstanding.  The warrants  may not  be
exercised  prior to  January 3,  1998 and  expire in  January 2006.  The Company
modified its existing  bank debt to  a variable rate  reducing revolving  credit
facility  providing a credit line of $55.0 million (see Note C). The outstanding
credit facility balance subsequent to the Augusta Acquisition was  approximately
$54.0  million; including $28.4 million, which  was outstanding under the credit
facility at December 31, 1995, $25.2  million used for the Augusta  Acquisition,
and  $425,000  used  for the  Company's  working capital.  The  transaction also
required a modification  of the  interest rate  of the  Company's $25.0  million
senior  secured note  with an  institutional investor  (the "Senior  Note") from
10.08% to 10.7%.
 
    An unaudited pro  forma balance  sheet as of  December 31,  1995 and  income
statements  for the years ended  December 31, 1994 and  1995 are presented below
giving effect to the Augusta Acquisition as though it had occurred on January 1,
1994.
 
                                       49
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
    Pro forma December 31, 1995 balance sheet (in thousands):
 
<TABLE>
<CAPTION>
                                                                         AUGUSTA         PRO FORMA        ADJUSTED
                                                         GRAY          ACQUISITION      ADJUSTMENTS       PRO FORMA
                                                    ---------------  ---------------  ---------------  ---------------
                                                                                                (Unaudited)
<S>                                                 <C>              <C>              <C>              <C>
Current assets....................................          $13,437           $3,061            $(594)         $15,904
Property and equipment............................           17,017            1,778              402           19,197
Goodwill and other intangibles....................           46,566            4,129           26,152           76,847
Other long-term assets............................            1,220            2,571           (2,518)           1,273
                                                    ---------------  ---------------  ---------------  ---------------
                                                            $78,240          $11,539          $23,442         $113,221
                                                    ---------------  ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------  ---------------
Current liabilities...............................          $13,659           $1,131             $(41)         $14,749
Long-term debt....................................           51,462              -0-           33,729           85,191
Other long-term liabilities.......................            4,133            2,680           (2,518)           4,295
Stockholders' equity..............................            8,986            7,728           (7,728)           8,986
                                                    ---------------  ---------------  ---------------  ---------------
                                                            $78,240          $11,539          $23,442         $113,221
                                                    ---------------  ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------  ---------------
</TABLE>
 
    These pro forma unaudited results of operations do not purport to  represent
what  the Company's actual results of operations  would have been if the Augusta
Acquisition had occurred on January 1, 1994, and should not serve as a  forecast
of  the  Company's  operating results  for  any  future periods.  The  pro forma
adjustments are based solely upon  certain assumptions that management  believes
are  reasonable under the circumstances at this time. Subsequent adjustments are
expected upon final determination of the  allocation of the purchase price.  Pro
forma  statement  of operations  for the  year  ended December  31, 1994  are as
follows (in thousands, except per share data):
 
<TABLE>
<CAPTION>
                                                                         AUGUSTA         PRO FORMA        ADJUSTED
                                                         GRAY          ACQUISITION      ADJUSTMENTS       PRO FORMA
                                                    ---------------  ---------------  ---------------  ---------------
                                                                                                (Unaudited)
<S>                                                 <C>              <C>              <C>              <C>
Revenues, net.....................................          $36,518           $8,046             $255          $44,819
Expenses..........................................           30,242            5,854              935           37,031
                                                    ---------------  ---------------  ---------------  ---------------
                                                              6,276            2,192             (680)           7,788
Miscellaneous income (expense), net...............              189              (55)              90              224
Interest expense..................................            1,923              -0-            3,156            5,079
                                                    ---------------  ---------------  ---------------  ---------------
                                                    4,542..........            2,137           (3,746)           2,933
Income tax expense (benefit)......................            1,776              -0-             (603)           1,173
                                                    ---------------  ---------------  ---------------  ---------------
    NET EARNINGS..................................           $2,766           $2,137          $(3,143)          $1,760
                                                    ---------------  ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------  ---------------
Average shares outstanding........................            4,689                                              4,689
                                                    ---------------                                    ---------------
                                                    ---------------                                    ---------------
Earnings per share................................             $.59                                               $.38
                                                    ---------------                                    ---------------
                                                    ---------------                                    ---------------
</TABLE>
 
                                       50
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
    Pro forma statement of operations for  the year ended December 31, 1995  are
as follows (in thousands, except per share data):
 
<TABLE>
<CAPTION>
                                                                         AUGUSTA         PRO FORMA        ADJUSTED
                                                         GRAY          ACQUISITION      ADJUSTMENTS       PRO FORMA
                                                    ---------------  ---------------  ---------------  ---------------
                                                                                                (Unaudited)
<S>                                                 <C>              <C>              <C>              <C>
Revenues, net.....................................          $58,616           $8,660             $227          $67,503
Expenses..........................................           51,756            6,198              944           58,898
                                                    ---------------  ---------------  ---------------  ---------------
                                                              6,860            2,462             (717)           8,605
Miscellaneous income (expense), net...............              143             (220)             128               51
Interest expense..................................            5,438              -0-            3,355            8,793
                                                    ---------------  ---------------  ---------------  ---------------
                                                              1,565            2,242           (3,944)            (137)
Income tax expense (benefit)......................              634              -0-             (675)             (41)
                                                    ---------------  ---------------  ---------------  ---------------
    NET EARNINGS (LOSS)...........................             $931           $2,242          $(3,269)            $(96)
                                                    ---------------  ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------  ---------------
Average shares outstanding........................            4,481                                              4,354
                                                    ---------------                                    ---------------
                                                    ---------------                                    ---------------
Earnings (loss) per share.........................             $.21                                              $(.02)
                                                    ---------------                                    ---------------
                                                    ---------------                                    ---------------
</TABLE>
 
    The pro forma results presented above include adjustments to reflect (i) the
reclassification of national representative commissions as an expense consistent
with the presentation of the Company, (ii) the incurrence of interest expense to
fund  the  Augusta Acquisition,  (iii) depreciation  and amortization  of assets
acquired, and  (iv) the  income tax  effect of  such pro  forma adjustments  and
income  taxes on the  earnings of the  Augusta Acquisition. With  respect to the
Augusta Acquisition,  the pro  forma adjustments  are based  upon a  preliminary
allocation of the purchase price.
 
1995 ACQUISITIONS
 
    On January 6, 1995, the Company purchased substantially all of the assets of
The  Gwinnett  Post-Tribune  and  assumed  certain  liabilities  (the  "Gwinnett
Acquisition").  The  assets  consisted   of  office  equipment  and   publishing
operations   located   in  Lawrenceville,   Georgia.   The  purchase   price  of
approximately $3.7  million,  including  assumed  liabilities  of  approximately
$370,000,  was  paid by  approximately $1.2  million  in cash  (financed through
long-term borrowings and cash from operations), issuance of 44,117 shares of the
Company's Common Stock (having fair value of $500,000), and $1.5 million payable
to the sellers pursuant  to non-compete agreements. The  excess of the  purchase
price over the fair value of net tangible assets acquired was approximately $3.4
million.  In connection  with the Gwinnett  Acquisition, the  Company's Board of
Directors approved the payment of a $75,000  finders fee to Bull Run. Pro  forma
results  of the Gwinnett  Acquisition have not  been presented as  the effect on
prior periods is not significant.
 
    On September 1, 1995, the Company purchased substantially all of the  assets
of  three area  weekly advertising  only direct  mail publications,  and assumed
certain  liabilities  (the  "Tallahassee  Acquisition").  The  tangible   assets
acquired  consist  of land  and office  buildings, office  equipment, mechanical
equipment and automobiles used  in operations located  in southwest Georgia  and
north  Florida. The  purchase price of  approximately $1.4  million consisted of
$833,000 in cash and approximately  $583,000 in assumed liabilities. The  excess
of  the purchase price over  the fair value of  net tangible assets acquired was
approximately $934,000.  Pro  forma results  giving  effect to  the  Tallahassee
Acquisition  have  not been  presented as  the  effect on  prior periods  is not
significant.
 
1994 ACQUISITIONS
 
    On September 2, 1994, the Company purchased substantially all of the  assets
of Kentucky Central Television, Inc. ("Kentucky Central") and assumed certain of
its liabilities (the "Kentucky
 
                                       51
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
Acquisition").  Kentucky Central operated two  television stations, WKYT located
in Lexington, Kentucky and WYMT located  in Hazard, Kentucky, both of which  are
affiliates  of the CBS  television network. The  purchase price of approximately
$38.1 million, excluding  acquisition costs  of approximately  $2.1 million  and
assumed  liabilities  of  approximately  $2.3  million,  was  financed primarily
through long-term borrowings.  The excess of  the purchase price  over the  fair
value of net tangible assets acquired was approximately $31.4 million.
 
    On  May 31, 1994, the  Company purchased substantially all  of the assets of
Citizens Publishing Company, Inc.  and assumed certain  of its liabilities  (the
"Rockdale  Acquisition").  The acquired  assets consist  of  land and  an office
building located in Conyers, Georgia, containing The Rockdale Citizen  newspaper
and  other assets  relating to the  newspaper publishing  business. The purchase
price of approximately  $4.8 million consisted  of a $2.8  million cash  payment
financed  through long-term bank borrowings, and 225,000 shares of the Company's
Common Stock (with a fair value of $2.0 million at the closing date). The excess
of the purchase price over  the fair value of  net tangible assets acquired  was
approximately $4.0 million.
 
    On  October 18, 1994, the Company  purchased substantially all of the assets
of four  area  weekly advertising  only  direct mail  publications  and  assumed
certain of their liabilities. The assets consist of land and an office building,
office  equipment, automobiles,  and publishing operations  located in southwest
Georgia. The  purchase  price  of  approximately $1.5  million  consisted  of  a
$545,000  cash payment and  approximately $1.0 million  financed by the sellers.
The excess of  the purchase price  over the  fair value of  net tangible  assets
acquired was approximately $1.2 million. Pro forma results giving effect to this
acquisition  have  not been  presented as  the  effect on  prior periods  is not
significant.
 
    Unaudited pro forma statements of income from continuing operations for  the
years  ended December 31, 1993  and 1994, are presented  below, giving effect to
the Rockdale Acquisition  and the Kentucky  Acquisition (collectively the  "1994
Acquisitions") as though they had occurred on January 1, 1993.
 
    These  pro forma unaudited results of operations do not purport to represent
what the Company's  actual results  of operations would  have been  if the  1994
Acquisitions had occurred on January 1, 1993, and should not serve as a forecast
of   the  Company's   operating  results  for   any  future   periods.  The  pro
 
                                       52
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
forma adjustments are  based upon certain  assumptions that management  believes
are  reasonable  under the  circumstances. The  unaudited  pro forma  results of
continuing operations are as follows (in thousands, except per share data):
 
<TABLE>
<CAPTION>
                                                                        YEAR ENDED DECEMBER 31, 1993
                                                    --------------------------------------------------------------------
                                                                    KENTUCKY      ROCKDALE     PRO FORMA      ADJUSTED
                                                        GRAY      ACQUISITION   ACQUISITION   ADJUSTMENTS    PRO FORMA
                                                    ------------  ------------  ------------  ------------  ------------
                                                                                (UNAUDITED)
<S>                                                 <C>           <C>           <C>           <C>           <C>
Operating revenues................................       $25,113       $14,526        $2,660          $-0-       $42,299
Operating expenses................................        21,582        10,827         2,646           877        35,932
                                                    ------------  ------------  ------------  ------------  ------------
  Operating income................................         3,531         3,699            14          (877)        6,367
Miscellaneous income, net.........................           202           219           -0-           -0-           421
                                                    ------------  ------------  ------------  ------------  ------------
                                                           3,733         3,918            14          (877)        6,788
Interest expense..................................           985             4             9         3,187         4,185
                                                    ------------  ------------  ------------  ------------  ------------
  Income from continuing operations before income
   taxes..........................................         2,748         3,914             5        (4,064)        2,603
Income tax expense (benefit)......................         1,068         1,326           -0-        (1,405)          989
                                                    ------------  ------------  ------------  ------------  ------------
Income from continuing operations.................        $1,680        $2,588            $5        $2,659        $1,614
                                                    ------------  ------------  ------------  ------------  ------------
                                                    ------------  ------------  ------------  ------------  ------------
Average shares outstanding........................         4,611                                                   4,836
                                                    ------------                                            ------------
                                                    ------------                                            ------------
Earnings per common share from continuing
 operations.......................................          $.36                                                    $.33
                                                    ------------                                            ------------
                                                    ------------                                            ------------
</TABLE>
 
<TABLE>
<CAPTION>
                                                                        YEAR ENDED DECEMBER 31, 1994
                                                    --------------------------------------------------------------------
                                                                    KENTUCKY      ROCKDALE     PRO FORMA      ADJUSTED
                                                        GRAY      ACQUISITION   ACQUISITION   ADJUSTMENTS    PRO FORMA
                                                    ------------  ------------  ------------  ------------  ------------
                                                                                (UNAUDITED)
<S>                                                 <C>           <C>           <C>           <C>           <C>
Operating revenues................................       $36,518       $10,237          $980          $-0-       $47,735
Operating expenses................................        30,242         7,382           930           559        39,113
                                                    ------------  ------------  ------------  ------------  ------------
  Operating income................................         6,276         2,855            50          (559)        8,622
Miscellaneous income, net.........................           189            19           -0-           -0-           208
                                                    ------------  ------------  ------------  ------------  ------------
                                                           6,465         2,874            50          (559)        8,830
Interest expense..................................         1,923           -0-             4         2,412         4,339
                                                    ------------  ------------  ------------  ------------  ------------
  Income from continuing operations before income
   taxes..........................................         4,542         2,874            46        (2,971)        4,491
Income tax expense (benefit)......................         1,776           237           -0-          (208)        1,805
                                                    ------------  ------------  ------------  ------------  ------------
  Net income from continuing operations...........        $2,766        $2,637           $46       $(2,763)       $2,686
                                                    ------------  ------------  ------------  ------------  ------------
                                                    ------------  ------------  ------------  ------------  ------------
Average shares outstanding........................         4,689                                                   4,780
                                                    ------------                                            ------------
                                                    ------------                                            ------------
Earnings per common share from continuing
 operations.......................................          $.59                                                    $.56
                                                    ------------                                            ------------
                                                    ------------                                            ------------
</TABLE>
 
    The pro forma results presented above include adjustments to reflect (i) the
incurrence of interest expense to fund the 1994 Acquisitions, (ii)  depreciation
and amortization of assets acquired, and
 
                                       53
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
(iii)  the income tax effect of  such pro forma adjustments. Average outstanding
shares used to calculate earnings per share from continuing operations for  1994
and  1993  include the  225,000 shares  issued in  connection with  the Rockdale
Acquisition.
 
C.  LONG-TERM DEBT
    Long-term debt consists of the following (in thousands):
 
<TABLE>
<CAPTION>
                                                              DECEMBER 31,
                                                    --------------------------------
                                                         1994             1995
                                                    ---------------  ---------------
<S>                                                 <C>              <C>
Senior Note.......................................          $25,000          $25,000
Bank Loan.........................................           26,926           28,375
Other.............................................            1,013              950
                                                    ---------------  ---------------
                                                             52,939           54,325
Less current portion..............................           (1,293)          (2,862)
                                                    ---------------  ---------------
                                                            $51,646          $51,463
                                                    ---------------  ---------------
                                                    ---------------  ---------------
</TABLE>
 
    On September 2, 1994, the Company issued through a private placement with an
institutional investor,  a $25.0  million 9.33%  note (the  "Senior Note").  The
Senior  Note  provides  for  semi-annual  principal  payments  of  $2.5  million
beginning March  1999. Interest  is  payable semi-annually  in arrears  and  the
Senior  Note, as amended on  January 4, 1996, bears  interest at 10.7% (see Note
B). The agreement pursuant to which the Senior Note was issued contains  certain
restrictive  provisions, which,  among other things,  limit capital expenditures
and additional indebtedness, and  require minimum levels of  net worth and  cash
flows.
 
    On  September 2, 1994, the  Company entered into a  bank term loan agreement
(the "Bank Loan") which provided for borrowings of approximately $21.4  million.
On  November  30, 1994,  the Bank  Loan  was amended  to provide  for additional
borrowings of $6.7  million which were  used to purchase  663,180 shares of  the
Company's  Common Stock (SEE  NOTE E). The  Bank Loan, as  amended on January 4,
1996, bears interest, at the Company's option,  at a spread over LIBOR, or at  a
spread  over the bank's prime rate (8.96% at  January 4, 1996) (see Note B). The
Bank Loan is due  in varying, quarterly principal  payments of $750,000 to  $2.0
million  through September  2002 with two  quarterly installments  of $7 million
payable starting  December 2002.  The  Bank Loan  provides  for an  annual  loan
prepayment  based  on the  Company's  cash flow  as  defined by  the  Bank Loan.
Additionally, the effective interest rate of the Bank Loan can be changed  based
upon  the Company's  maintenance of certain  operating ratios as  defined by the
Bank Loan, not to exceed  the bank's prime rate plus  1.25% or LIBOR plus  3.5%.
The  Bank Loan contains restrictive provisions  similar to the provisions of the
Senior Note.
 
    The Senior Note and the  Bank Loan are secured  by substantially all of  the
Company's existing and hereafter acquired assets.
 
    The Company entered into a five year interest rate swap agreement on June 2,
1995, to effectively convert a portion of its floating rate debt to a fixed rate
basis.  Approximately $25.0 million of the  Company's outstanding debt under the
Bank Loan was subject to this interest rate swap agreement at December 31, 1995.
The effective rate of the Bank Loan and interest rate swap at December 31, 1995,
was approximately 8.64%  and 9.10%,  respectively. The unrealized  loss for  the
interest  rate swap was approximately $565,000  at December 31, 1995, based upon
comparison to treasury bond yields for bonds with similar maturity dates as  the
interest rate swap.
 
    At  December  31, 1995,  retained  earnings of  approximately  $500,000 were
available for dividends.
 
                                       54
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
C.  LONG-TERM DEBT (CONTINUED)
    Aggregate minimum principal maturities on long-term debt as of December  31,
1995, were as follows (in thousands):
 
<TABLE>
<S>                                                       <C>
1996....................................................      $2,862
1997....................................................       5,039
1998....................................................       6,634
1999....................................................      12,615
2000....................................................      11,303
Thereafter..............................................      15,872
                                                          ----------
                                                             $54,325
                                                          ----------
                                                          ----------
</TABLE>
 
    The  Company made interest payments  of approximately $902,000, $1.2 million
and $5.4 million during 1993, 1994 and 1995, respectively.
 
D.  SUPPLEMENTAL EMPLOYEE BENEFITS AND OTHER AGREEMENTS
    The Company has an  employment agreement with  its President which  provides
him  122,034 shares  of the  Company's Common Stock  if his  employment with the
Company continues until September 1999. The Company will recognize approximately
$1.2 million of compensation  expense for this award  over the five year  period
ending  in 1999 ($80,000 and $240,000 of  expense was recorded in 1994 and 1995,
respectively).
 
    Pursuant to the terms of his employment agreement, Mr. Williams was  awarded
an  aggregate of 150,000 shares of Class A Common Stock in three separate grants
(the "Common Stock Award") based upon the Class A Common Stock attaining certain
designated values. Upon Mr. Williams'  resignation from the Company in  December
1995,  the Company entered into a separation agreement with him, which provided,
among other things, for  the payment of $596,000  over a two-year period  ending
November   1997  as   consideration  for  consulting   services,  Mr.  Williams'
resignation and certain non-compete and confidentiality agreements. The  Company
has  recorded approximately  $596,000 of  corporate and  administrative expenses
during the year  ended December 31,  1995 in  accordance with the  terms of  the
separation  agreement. In  addition, the  separation agreement  provided for the
removal of the  restrictions on  the Common Stock  Award and  such Common  Stock
Award  became fully vested.  Compensation expense of  approximately $2.1 million
(including $865,000 during the quarter ended December 31, 1995), was  recognized
in 1995 for the Common Stock Award.
 
    The Company has entered into supplemental retirement benefit agreements with
certain  key employees. These benefits  are to be paid  in equal monthly amounts
over the employees' life for a period  not to exceed 15 years after  retirement.
The  Company charges against  operations amounts sufficient  to fund the present
value of  the  estimated  lifetime supplemental  benefit  over  each  employee's
anticipated remaining period of employment. The Company maintains life insurance
coverage  on these  individuals (with  a cash  surrender value  of approximately
$280,000 at December 31, 1995) in adequate amounts to fund the agreements.
 
                                       55
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
D.  SUPPLEMENTAL EMPLOYEE BENEFITS AND OTHER AGREEMENTS (CONTINUED)
    The following summarizes activity  relative to certain officers'  agreements
and the supplemental employee benefits (in thousands):
 
<TABLE>
<CAPTION>
                                                                      DECEMBER 31,
                                                    -------------------------------------------------
                                                         1993             1994             1995
                                                    ---------------  ---------------  ---------------
Beginning liability...............................           $3,495           $2,960           $2,518
<S>                                                 <C>              <C>              <C>
                                                    ---------------  ---------------  ---------------
  Provision.......................................              166              184              976
  Forfeitures.....................................             (399)            (266)            (169)
                                                    ---------------  ---------------  ---------------
  Net (income) expense............................             (233)             (82)             807
  Payments........................................             (302)            (360)            (387)
                                                    ---------------  ---------------  ---------------
    Net change....................................             (535)            (442)             420
                                                    ---------------  ---------------  ---------------
Ending liability..................................            2,960            2,518            2,938
Less current portion..............................             (162)            (175)            (725)
                                                    ---------------  ---------------  ---------------
                                                             $2,798           $2,343           $2,213
                                                    ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------
</TABLE>
 
E.  STOCKHOLDERS' EQUITY
    The  Company has  a Stock  Purchase Plan  which allows  outside directors to
purchase up to  7,500 shares  of the Company's  Common Stock  directly from  the
Company  before the  end of January  following each calendar  year. The purchase
price per share approximates the market price of the Common Stock at the time of
the grant. During 1993, 1994 and 1995, certain directors purchased an  aggregate
of 3,000, -0- and 23,500 shares of Common Stock, respectively, under this plan.
 
    The  Company has  a long-term  incentive plan  (the "Incentive  Plan") under
which 600,000 shares of  the Company's Common Stock  are reserved for grants  to
key personnel for (i) incentive stock options, (ii) non-qualified stock options,
(iii)  stock  appreciation rights,  (iv)  restricted stock  and  (v) performance
awards, as defined by the  Incentive Plan. Stock underlying outstanding  options
or  performance awards are  counted against the  Incentive Plan's maximum shares
while such options  or awards  are outstanding.  Under the  Incentive Plan,  the
options  granted vest after a two year  period and expire three years after full
vesting. Options granted through December 31, 1995, have been granted at a price
which approximates fair market value on the date of the grant.
 
<TABLE>
<CAPTION>
                                                        EXERCISE PRICE PER SHARE
                                                    --------------------------------
<S>                                                 <C>              <C>
                                                              $9.67           $13.33
Stock options granted on November 18, 1993........           92,250              -0-
Forfeitures.......................................           (3,000)             -0-
                                                    ---------------  ---------------
Stock options outstanding at
  December 31, 1993...............................           89,250              -0-
  Options granted.................................           73,559              -0-
  Forfeitures.....................................          (16,500)             -0-
                                                    ---------------  ---------------
Stock options outstanding at
  December 31, 1994...............................          146,309              -0-
  Options granted.................................              -0-           58,050
  Options exercised...............................           (5,000)             -0-
  Forfeitures.....................................          (14,250)          (3,900)
                                                    ---------------  ---------------
Stock options outstanding at December 31, 1995....          127,059           54,150
                                                    ---------------  ---------------
                                                    ---------------  ---------------
</TABLE>
 
    At December  31, 1995,  56,500 of  the  $9.67 options  issued in  1993  were
exercisable.
 
                                       56
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
E.  STOCKHOLDERS' EQUITY (CONTINUED)
    On  December 1, 1994,  the Company repurchased 663,180  shares of its Common
Stock at a price of $10.00 per share for a total purchase price before expenses,
of $6.63 million. The trading value of the Common Stock on the NASDAQ Small  Cap
Issues  Market was $10.83  on December 1,  1994. The Common  Stock was purchased
from The Prudential Insurance Company of America and Sandler Associates (420,000
and 243,180 shares, respectively). The purchase  was funded by a bank loan  (SEE
NOTE C).
 
F.  INCOME TAXES
    The  Company uses the liability method in accounting for income taxes. Under
this method,  deferred  tax  assets  and liabilities  are  determined  based  on
differences  between financial reporting and tax bases of assets and liabilities
and are measured using  the enacted tax  rates and laws that  will be in  effect
when the differences are expected to reverse.
 
    Federal  and state income tax expense (benefit) included in the consolidated
financial statements are summarized as follows (in thousand):
 
<TABLE>
<CAPTION>
                                                                 YEAR ENDED DECEMBER 31,
                                                    -------------------------------------------------
                                                         1993             1994             1995
                                                    ---------------  ---------------  ---------------
<S>                                                 <C>              <C>              <C>
Current
  Federal.........................................             $982           $1,093            $(253)
  State...........................................              181              160               24
Deferred..........................................              436              523              863
                                                    ---------------  ---------------  ---------------
                                                             $1,599           $1,776             $634
                                                    ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------
</TABLE>
 
    The total  provision  for  income  taxes  for  1993  included  $531,000  for
discontinued operations.
 
    The  components of  deferred income  tax expense  for federal  and state and
local income taxes resulted from the following (in thousands):
 
<TABLE>
<CAPTION>
                                                                 YEAR ENDED DECEMBER 31,
                                                    -------------------------------------------------
                                                         1993             1994             1995
                                                    ---------------  ---------------  ---------------
<S>                                                 <C>              <C>              <C>
Accelerated depreciation for tax purposes.........              $50              $19             $349
Accelerated amortization for tax purposes.........              -0-              164              726
Employee benefits and other agreements............              181               96             (150)
Temporary difference related to loss on sales of
 assets...........................................              174              248              -0-
Excess of book over tax deductions for lease......                7               91              -0-
Other.............................................               24              (95)             (62)
                                                    ---------------  ---------------  ---------------
                                                               $436             $523             $863
                                                    ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------
</TABLE>
 
                                       57
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
F.  INCOME TAXES (CONTINUED)
    Significant components of the Company's deferred tax liabilities and  assets
are as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                      DECEMBER 31,
                                                    -------------------------------------------------
                                                         1993             1994             1995
                                                    ---------------  ---------------  ---------------
<S>                                                 <C>              <C>              <C>
Deferred tax liabilities:
  Net book value of property and equipment........             $704             $723           $1,069
  Goodwill........................................              -0-              164              890
  Other...........................................              120              120              120
                                                    ---------------  ---------------  ---------------
    Total deferred tax liabilities................              824            1,007            2,079
Deferred tax assets:
  Liability under supplemental retirement plan....            1,125            1,029            1,127
  Allowance for doubtful accounts.................              168              335              195
  Difference in basis of assets held for sale.....            1,189              941              941
  Other...........................................              135              117              368
                                                    ---------------  ---------------  ---------------
    Total deferred tax assets.....................            2,617            2,422            2,631
  Valuation allowance for deferred tax assets.....             (753)            (753)            (753)
                                                    ---------------  ---------------  ---------------
    Net deferred tax assets.......................            1,864            1,669            1,878
                                                    ---------------  ---------------  ---------------
  Deferred tax assets (liabilities)...............           $1,040             $662            $(201)
                                                    ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------
</TABLE>
 
    A  reconciliation of income tax expense  at the statutory federal income tax
rate and income taxes as reflected  in the consolidated financial statements  is
as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                 YEAR ENDED DECEMBER 31,
                                                    -------------------------------------------------
                                                         1993             1994             1995
                                                    ---------------  ---------------  ---------------
<S>                                                 <C>              <C>              <C>
Statutory rate applied to income..................           $1,409           $1,544             $532
State and local taxes, net of federal tax
 benefits.........................................              164              195               91
Other items, net..................................               26               37               11
                                                    ---------------  ---------------  ---------------
                                                             $1,599           $1,776             $634
                                                    ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------
</TABLE>
 
    The  Company made  income tax payments  of approximately  $2.1 million, $1.5
million and $742,000 during 1993, 1994  and 1995, respectively. At December  31,
1995,  the Company  had current recoverable  income taxes  of approximately $1.3
million.
 
G.  RETIREMENT PLANS
 
PENSION PLAN
 
    The Company  has  a retirement  plan  covering substantially  all  full-time
employees.  Retirement benefits are based on years of service and the employees'
highest average  compensation for  five consecutive  years during  the last  ten
years  of employment. The Company's funding policy is to contribute annually the
minimum amounts deductible for federal income tax purposes.
 
                                       58
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
G.  RETIREMENT PLANS (CONTINUED)
    The net pension expense includes the following (in thousands):
 
<TABLE>
<CAPTION>
                                                                 YEAR ENDED DECEMBER 31,
                                                    -------------------------------------------------
                                                         1993             1994             1995
                                                    ---------------  ---------------  ---------------
<S>                                                 <C>              <C>              <C>
Service costs-benefits earned during the year.....             $224             $204             $221
Interest cost on projected benefit obligation.....              374              359              384
Actual return on plan assets......................             (377)             (91)            (655)
Net amortization and deferral.....................              (63)            (338)             187
                                                    ---------------  ---------------  ---------------
Net pension expense...............................             $158             $134             $137
                                                    ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------
Assumptions:
  Discount rate...................................             8.0%             7.0%             8.0%
  Expected long-term rate of return on assets.....             8.0%             7.0%             8.0%
  Estimated rate of increase in compensation
   levels.........................................             6.0%             5.0%             6.0%
</TABLE>
 
    The following summarizes  the plan's funded  status and related  assumptions
(in thousands):
 
<TABLE>
<CAPTION>
                                                              DECEMBER 31,
                                                    --------------------------------
                                                         1994             1995
                                                    ---------------  ---------------
<S>                                                 <C>              <C>
Actuarial present value of accumulated benefit
 obligation is as follows:
  Vested..........................................           $4,452           $5,308
  Other...........................................               66              135
                                                    ---------------  ---------------
                                                             $4,518           $5,443
                                                    ---------------  ---------------
                                                    ---------------  ---------------
Plan assets at fair value, primarily mutual funds
 and an unallocated insurance contract............           $5,307           $5,680
Projected benefit obligation......................           (5,015)          (5,904)
                                                    ---------------  ---------------
Plan assets in excess of (less than) projected
 benefit obligation...............................              292             (224)
Unrecognized net (gain) loss......................             (135)             190
Unrecognized net asset............................             (409)            (355)
                                                    ---------------  ---------------
Pension liability included in consolidated balance
 sheet............................................            $(252)           $(389)
                                                    ---------------  ---------------
                                                    ---------------  ---------------
Assumptions:
  Discount rate...................................             8.0%             7.0%
  Estimated rate of increase in compensation
   levels.........................................             6.0%             5.0%
</TABLE>
 
    Effective  December  31,  1995,  the  Company  changed  certain  assumptions
utilized in the actuarially computed costs  and liabilities. The effect of  such
changes  was to increase the present  value of the projected benefit obligations
by approximately $613,000.
 
CAPITAL ACCUMULATION PLAN
 
    Effective October  1,  1994, the  Company  adopted the  Gray  Communications
Systems,  Inc. Capital Accumulation  Plan (the "Capital  Accumulation Plan") for
the purpose of  providing additional retirement  benefits for substantially  all
employees. The Capital Accumulation Plan is intended to meet the requirements of
section 401(k) of the Internal Revenue Code.
 
                                       59
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
G.  RETIREMENT PLANS (CONTINUED)
    Employee contributions to the Capital Accumulation Plan, not to exceed 6% of
the  employees' gross pay,  are matched by  Company contributions. The Company's
percentage match is made by a contribution of the Company's Common Stock, in  an
amount declared by the Company's Board of Directors before the beginning of each
plan  year.  The Company's  percentage match  was  50% for  both the  year ended
December 31, 1995  and the  three months ended  December 31,  1994. The  Company
contributions  vest, based upon each employee's number of years of service, over
a period not to exceed  five years. The Company  has reserved 150,000 shares  of
its Common Stock for issuance under the Capital Accumulation Plan.
 
    Company matching contributions aggregating $32,676 and $298,725 were charged
to expense for 1994 and 1995, respectively, for the issuance of 3,160 and 18,354
shares, respectively of the Company's Common Stock.
 
H.  COMMITMENTS AND CONTINGENCIES
    The  Company has various operating lease commitments for equipment, land and
office space which expire through the  year 2027. Future minimum payments  under
operating  leases with initial or remaining non-cancelable lease terms in excess
of one year are not material.
 
    The Company  has  entered  into  commitments  for  various  television  film
exhibition  rights  for  which  the  license  periods  have  not  yet commenced.
Obligations under these commitments are payable in the following years:
 
<TABLE>
<S>                                                 <C>
1996..............................................         $491,360
1997..............................................        1,431,983
1998..............................................        1,351,273
1999..............................................        1,133,860
2000..............................................          456,733
                                                    ---------------
                                                         $4,865,209
                                                    ---------------
                                                    ---------------
</TABLE>
 
    The Company is subject  to legal proceedings and  claims which arise in  the
normal  course of  its business.  In the  opinion of  management, the  amount of
ultimate liability, if any,  with respect to these  actions will not  materially
affect the Company's financial position.
 
I.  DISCONTINUED OPERATIONS
    On  April 13, 1994, the Company completed the sale of the assets of Gray Air
Service (an operation discontinued in 1993) for approximately $1.2 million,  and
used  the proceeds  to reduce  the Company's  outstanding debt.  During the year
ended December  31,  1993,  the  Company  sold  its  investment  in  undeveloped
farmland, another asset held for sale, for approximately $2.0 million.
 
    On  March  31,  1993,  the  Company  completed  the  sale  of  its warehouse
operations to Gray Distribution Services, Inc., a Georgia corporation, owned  by
a  former  director  and  officer  of  the  Company.  The  net  sales  price  of
approximately $2.9 million was paid in cash at the date of closing. The  Company
recognized  a gain of approximately  $1.5 million, net of  income tax expense of
approximately $932,000, relative to the disposal of the warehouse operations.  A
special  independent committee of the Company's  Board of Directors approved the
terms and conditions of the sale.
 
                                       60
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
I.  DISCONTINUED OPERATIONS (CONTINUED)
    The following summarizes information  relative to the discontinued  business
segment for the year ended December 31, 1993 (in thousands):
 
<TABLE>
<S>                                                 <C>
Operating revenues................................           $1,695
                                                    ---------------
                                                    ---------------
Operating earnings................................             $100
                                                    ---------------
                                                    ---------------
Net earnings......................................              $48
                                                    ---------------
                                                    ---------------
</TABLE>
 
J.  INFORMATION ON BUSINESS SEGMENTS
    The  Company operates in two business segments: broadcasting and publishing.
A transportation segment was discontinued in 1993 (see Note I). The broadcasting
segment operates five television stations  at December 31, 1995. The  Publishing
segment operates three daily newspapers in three different markets, and six area
weekly  advertising only direct mail publications in southwest Georgia and north
Florida. The following tables  present certain financial information  concerning
the   Company's  two  operating  segments   and  its  discontinued  segment  (in
thousands).
 
<TABLE>
<CAPTION>
                                                                 YEAR ENDED DECEMBER 31,
                                                    -------------------------------------------------
                                                         1993             1994             1995
                                                    ---------------  ---------------  ---------------
<S>                                                 <C>              <C>              <C>
OPERATING REVENUE
  Broadcasting....................................          $15,004          $22,826          $36,750
  Publishing......................................           10,109           13,692           21,866
                                                    ---------------  ---------------  ---------------
                                                            $25,113          $36,518          $58,616
                                                    ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------
OPERATING PROFIT (LOSS) FROM CONTINUING OPERATIONS
  Broadcasting....................................           $2,491           $5,241           $7,822
  Publishing......................................            1,040            1,036             (962)
                                                    ---------------  ---------------  ---------------
Total operating profit from continuing
 operations.......................................            3,531            6,277            6,860
Miscellaneous income and expense, net.............              202              188              144
Interest expense..................................             (985)          (1,923)          (5,439)
                                                    ---------------  ---------------  ---------------
Income from continuing operations before income
 taxes............................................           $2,748           $4,542           $1,565
                                                    ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------
</TABLE>
 
                                       61
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
J.  INFORMATION ON BUSINESS SEGMENTS (CONTINUED)
    Operating  profit  is  total  operating  revenue  less  operating  expenses,
excluding  miscellaneous  income  and  expense  (net)  and  interest.  Corporate
administrative expenses are allocated to  operating profit based on net  segment
revenues.
 
<TABLE>
<CAPTION>
                                                                 YEAR ENDED DECEMBER 31,
                                                    -------------------------------------------------
                                                         1993             1994             1995
                                                    ---------------  ---------------  ---------------
<S>                                                 <C>              <C>              <C>
DEPRECIATION AND AMORTIZATION EXPENSE
  Broadcasting....................................             $904           $1,326           $2,723
  Publishing......................................              438              690            1,190
                                                    ---------------  ---------------  ---------------
                                                              1,342            2,016            3,913
  Corporate.......................................              223              126               46
                                                    ---------------  ---------------  ---------------
                                                              1,565            2,142            3,959
  Discontinued operations.........................              224              -0-              -0-
                                                    ---------------  ---------------  ---------------
Total depreciation and amortization expense.......           $1,789           $2,142           $3,959
                                                    ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------
CAPITAL EXPENDITURES
  Broadcasting....................................             $787           $1,330           $2,285
  Publishing......................................              755              366              973
                                                    ---------------  ---------------  ---------------
                                                              1,542            1,696            3,258
  Corporate.......................................              124               72               22
                                                    ---------------  ---------------  ---------------
                                                              1,666            1,768            3,280
  Discontinued operations.........................              916              -0-              -0-
                                                    ---------------  ---------------  ---------------
Total capital expenditures........................           $2,582           $1,768           $3,280
                                                    ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------
</TABLE>
 
<TABLE>
<CAPTION>
                                                                      DECEMBER 31,
                                                    -------------------------------------------------
                                                         1993             1994             1995
                                                    ---------------  ---------------  ---------------
<S>                                                 <C>              <C>              <C>
IDENTIFIABLE ASSETS
  Broadcasting....................................           $9,984          $53,173          $54,022
  Publishing......................................            4,753           11,878           18,170
                                                    ---------------  ---------------  ---------------
                                                             14,737           65,051           72,192
  Corporate.......................................            5,699            3,738            6,048
                                                    ---------------  ---------------  ---------------
                                                             20,436           68,789           78,240
  Discontinued operations.........................              936              -0-              -0-
                                                    ---------------  ---------------  ---------------
Total identifiable assets.........................          $21,372          $68,789          $78,240
                                                    ---------------  ---------------  ---------------
                                                    ---------------  ---------------  ---------------
</TABLE>
 
K.  SUBSEQUENT EVENTS
    On  May  2,  1996,  the  Company filed  a  Registration  Statement  with the
Securities and Exchange Commission (the "SEC") on Form S-1 to register the  sale
of  4,025,000 shares of Class B Common Stock, including an over-allotment option
granted by the  Company to the  underwriters of  such offering. Also  on May  2,
1996,  the Company filed  a Registration Statement  with the SEC  on Form S-1 to
register the sale  of $150,000,000 Senior  Subordinated Notes due  in 2006  (the
"Notes"). On May 13, July 9, and August 9, 1996, the Company filed amendments to
such Registration Statements. The Notes will be jointly and severally guaranteed
(the  "Subsidiary  Guarantees")  by  all  of  the  Company's  subsidiaries  (the
"Subsidiary Guarantors"). The obligations of the Subsidiary Guarantors under the
 
                                       62
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
K.  SUBSEQUENT EVENTS (CONTINUED)
Subsidiary  Guarantees  will  be  subordinated,  to  the  same  extent  as   the
obligations of the Company in respect of the Notes, to the prior payment in full
of  all existing and future senior debt of the Subsidiary Guarantors (which will
include any guarantee issued by such Subsidiary Guarantors of any senior debt).
 
    The Company  is a  holding company  with no  material independent  asset  or
operations,  other  than  its  investment in  its  subsidiaries.  The Subsidiary
Guarantors are, directly or indirectly, wholly-owned subsidiaries of the Company
and the Subsidiary Guarantees will be full, unconditional and joint and several.
All of the current  and future direct and  indirect subsidiaries of the  Company
will  be guarantors of the Notes.  Accordingly, separate financial statements of
each of  the Subsidiary  Guarantors  are not  presented because  management  has
determined that they are not material to investors.
 
                                       63
<PAGE>
ITEM 9.  CHANGES IN AND DISAGREEMENT WITH ACCOUNTANTS ON ACCOUNTING AND
         FINANCIAL DISCLOSURE
 
             Not applicable.
 
ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
 
    Set  forth below is certain information concerning each of the directors and
executive officers of the Company and its subsidiaries.
 
<TABLE>
<CAPTION>
NAME                                                    AGE                          TITLE
- --------------------------------------------------      ---      ----------------------------------------------
<S>                                                 <C>          <C>
Ralph W. Gabbard*                                           50   Director and President of the Company
William A. Fielder III                                      37   Vice President and Chief Financial Officer
Sabra H. Cowart                                             29   Controller, Chief Accounting Officer and
                                                                  Assistant Secretary
Robert A. Beizer                                            56   Vice President for Law and Development and
                                                                  Secretary
Thomas J. Stultz                                            45   Vice President
Joseph A. Carriere                                          62   Vice President-Corporate Sales
William E. Mayher III*                                      57   Chairman of the Board of Directors
Richard L. Boger*+                                          49   Director
Hilton H. Howell, Jr.**                                     34   Director
Howell W. Newton**                                          49   Director
Hugh Norton                                                 64   Director
Robert S. Prather, Jr.*+                                    51   Director
J. Mack Robinson*+                                          73   Director
</TABLE>
 
- ------------------------
 * Member of the Executive Committee
** Member of the Audit Committee
 + Member of the Management Personnel Committee
 
    MR. GABBARD has been President and director of the Company since December 1,
1995. He served as a  Vice President of the Company  and as President and  Chief
Operating  Officer of the Company's broadcast  operations from September 2, 1994
until his election  as President of  the Company. He  was president and  general
manager of Kentucky Central Television, Inc., the former owner of WKYT and WYMT,
from  1982  to 1994.  Mr. Gabbard  is  Chairman of  the National  Association of
Broadcasters Television Board of  Directors and Chairman  of the CBS  Affiliates
Advisory Board.
 
    MR. FIELDER has been a Vice President and the Chief Financial Officer of the
Company  since  August 1993.  From  April 1991  until  his appointment  as Chief
Financial Officer, he was  Controller of the Company.  Prior to being  appointed
controller  of the Company in April 1991, he  was employed by Ernst & Young LLP,
an accounting firm, which are the independent auditors of the Company.
 
    MS. COWART has been Controller and  Chief Accounting Officer of the  Company
since  April 1995. In February 1996 Ms. Cowart was appointed Assistant Secretary
of the Company. From  March 1994 until her  appointment as Controller and  Chief
Accounting  Officer, Ms.  Cowart was  the corporate  accounting manager  for the
Company. Prior to  joining the Company,  she was employed  by Deloitte &  Touche
LLP, an accounting firm, from 1989 to 1994.
 
    MR.  BEIZER has been Vice President for Law and Development and Secretary of
the Company since  February 1996. From  June 1994  to February 1996,  he was  of
counsel  to Venable, Baetjer, Howard & Civiletti,  a law firm, in its regulatory
and legislative practice group. From 1990 to  1994, Mr. Beizer was a partner  at
the  law firm  of Sidley &  Austin and  was head of  its communications practice
group  in  Washington,  D.C.  He  has  represented  newspaper  and  broadcasting
companies,  including the Company, before  the Federal Communications Commission
for over 25  years. He is  a past  president of the  Federal Communications  Bar
Association and a member of the ABA House of Delegates.
 
                                       64
<PAGE>
    MR. STULTZ has been a Vice President of the Company and the President of the
Company's  publishing division  since February 1996.  From 1990 to  1995, he was
employed by Multimedia, Inc. as a vice president and from 1988 to 1990, as  vice
president of marketing.
 
    MR. CARRIERE has been Vice President of Corporate Sales since February 1996.
From  November  1994  until his  appointment  as  Vice President,  he  served as
President and General Manager of KTVE  Inc., a subsidiary of the Company.  Prior
to   joining  the  Company  in  1994,  Mr.  Carriere  was  employed  by  Withers
Broadcasting Company of Colorado  as General Manager from  1991 to 1994. He  has
served as a past chairman of the CBS Advisory Board and the National Association
of Broadcasters.
 
    DR. MAYHER has been a surgeon since prior to 1991 and has been a director of
the  Company since  1990. He has  served as  Chairman of the  Board of Directors
since August 1993.
 
    MR. BOGER  has been  the President  and chief  executive officer  of  Export
Insurance  Services, Inc.,  an insurance  company, and  a director  of CornerCap
Group of Funds, a "Series" investment company since prior to 1991. He has been a
director of the Company since 1991.
 
    MR. HOWELL  has  been President  and  Chief Executive  Officer  of  Atlantic
American  Corporation, an insurance holding company, since May 1995. He has been
Executive Vice President  of Delta  Life Insurance  Company and  Delta Fire  and
Casualty  Insurance Company since 1994, and Executive Vice President of Atlantic
American Life Insurance  Company, Bankers  Fidelity Life  Insurance Company  and
Georgia  Casualty & Surety Company  since 1992. In addition,  since 1994, he has
served  as  a  Vice  President  and  Secretary  of  Bull  Run,  a  designer  and
manufacturer  of dot  matrix printers.  He is also  a director  of the following
corporations: Bull Run,  Atlantic American Corporation,  Atlantic American  Life
Insurance Company, Bankers Fidelity Life Insurance Company, Delta Life Insurance
Company,  Delta Fire and  Casualty Insurance Company,  Georgia Casualty & Surety
Company, American  Southern  Insurance  Company and  American  Safety  Insurance
Company.  From 1989 to 1991, Mr. Howell practiced law in Houston, Texas with the
law firm of Liddell, Sapp, Zivley, Hill & LaBoon. He has been a director of  the
Company since 1993. He is the son-in-law of J. Mack Robinson.
 
    MR. NEWTON has been the President and Treasurer of Trio Manufacturing Co., a
textile manufacturing company, since prior to 1991 and a director of the Company
since 1991.
 
    MR. NORTON has been the President of Norco, Inc., an insurance agency, since
prior to 1991 and a director of the Company since 1987.
 
    MR.  PRATHER has been the President and  chief executive officer of Bull Run
since July 1992 and a  director of Bull Run since  1992. Prior to that time,  he
was  President  and  chief executive  officer  of Phoenix  Corporation,  a steel
service center. Mr. Prather has been a director of the Company since 1993.
 
    MR. ROBINSON has been chairman  of the board of  Bull Run since March  1994,
chairman  of the board and  President of Delta Life  Insurance Company and Delta
Fire and Casualty Insurance Company  since 1958, President of Atlantic  American
Corporation,  an insurance holding company, from 1974 until 1995 and chairman of
the board of Atlantic American Corporation since 1974. He is also a director  of
the  following corporations: Bull Run, Atlantic American Life Insurance Company,
Bankers Fidelity Life  Insurance Company,  Delta Life  Insurance Company,  Delta
Fire and Casualty Insurance Company, Georgia Casualty & Surety Company, American
Southern  Insurance Company and  American Safety Insurance  Company and director
EMERITUS of Wachovia Corporation.  He has been a  director of the Company  since
1993.
 
    Each  director holds office  until the Company's next  annual meeting of the
shareholders and  until his  successor is  elected and  qualified. Officers  are
elected  annually by the Board of Directors and hold office at the discretion of
the Board.
 
                                       65
<PAGE>
COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934
 
    Section 16(a) of the Securities Act of 1934 requires the Company's directors
and executive  officers,  and  persons  who  own more  than  ten  percent  of  a
registered class of the Company's equity securities, to file with the Securities
and  Exchange Commission  initial reports of  ownership (Form 3)  and reports of
changes in ownership  (Forms 4 and  5) of  the Class A  Common Stock.  Officers,
directors  and greater than ten percent  shareholders are required by regulation
of the Securities and Exchange Commission to furnish the Company with copies  of
all Section 16(a) forms they file.
 
    To  the Company's knowledge,  based solely on  review of the  copies of such
reports furnished to the Company during the fiscal year ended December 31,  1995
all  Section 16(a) filing requirements applicable to its officers, directors and
ten percent  beneficial  owners were  met,  except  for Mr.  John  T.  William's
inadvertent  failure to file Forms 4 for  three stock awards made by the Company
under his employment agreement. These awards of 37,500, 37,500 and 75,000 shares
were made on January 24, March 2, and March 14, 1995, respectively. Mr. Williams
also inadvertently failed to file a Form 4 disclosing the sale of 75,000  shares
which  occurred in December 1995. These transactions were reported on his Form 5
filed timely in February 1996. Mr. Ralph W. Gabbard inadvertently failed to file
a timely Form 4 regarding the purchase  of 150 shares in 1995. This  transaction
was   reported  on  his  Form  5  filed  in  February  1996.  Mr.  Gabbard  also
inadvertently failed to file timely a Form 3 in 1994 upon election as an officer
to the Company to report 300 shares owned by him prior to that election.
 
ITEM 11.  EXECUTIVE COMPENSATION
 
GENERAL.  The following table  sets forth a summary  of the compensation of  the
Company's  President, its former chief executive officer and the other executive
officers whose total annual compensation exceeded $100,000 during the year ended
December 31,  1995  ("named  executives").  Mr. John  T.  Williams  resigned  as
President, Chief Executive Officer and director and was replaced by Mr. Ralph W.
Gabbard effective December 1, 1995.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                LONG TERM COMPENSATION
                                                                            ------------------------------
                                                                                        AWARDS
                                                                            ------------------------------
                                                     ANNUAL COMPENSATION                        SECURITIES
                                                                                                UNDERLYING
NAME AND                                            ---------------------     RESTRICTED          OPTIONS/      ALL OTHER
PRINCIPAL POSITION                           YEAR      SALARY       BONUS   STOCK AWARDS           SARS(#)   COMPENSATION
- ----------------------------------------  -------   ---------   ---------   ------------   ---------------  -------------
John T. Williams,                            1995   $ 285,000   $       -   $2,081,250(2)               -   $  606,266(3)
  Former President, Chief Executive          1994     286,867      71,910           -                   -        2,112(4)
  Officer and Director (1)                   1993     258,400     112,500           -                   -        1,950(4)
<S>                                       <C>       <C>         <C>         <C>            <C>              <C>
Ralph W. Gabbard,                            1995(5)   261,000    150,000           -              15,000       12,628(6)
  President, Director                        1994      77,000     118,941           -              30,509    1,200,000(7)
                                             1993(8)         -          -           -                   -            -
William A. Fielder, III,                     1995     105,000      22,050           -               3,000        9,188(9)
  Vice President and Chief Financial         1994      95,000           -           -                   -        6,055(10)
  Officer                                    1993      88,161           -           -               7,500        6,040(11)
Joseph A. Carriere,                          1995     115,000      65,922           -               3,750          878(4)
  Vice President Corporate Sales             1994(12)     6,635         -           -                   -            -
                                             1993(8)         -          -           -                   -            -
</TABLE>
 
- ------------------------------
 
(1)  Mr.  Williams resigned his  position as President,  Chief Executive Officer
     and director of the Company effective December 1, 1995.
 
(2)  Pursuant to Mr. Williams' employment agreement, Mr. Williams received three
     restricted stock  awards  (the  "Common  Stock  Award")  from  the  Company
     aggregating  150,000 shares of Class A  Common Stock in 1995. In connection
     with Mr. Williams' resignation  from the Company,  the Company removed  the
     restrictions  on the  Common Stock  Award in  December 1995  and the shares
     subject to such Common Stock Award became fully vested.
 
                                       66
<PAGE>
(3)  Upon Mr.  Williams'  resignation, the  Company  entered into  a  separation
     agreement  dated  December  1,  1995  (the  "Separation  Agreement"), which
     provided, among other things, for the  payment of $596,000 over a  two-year
     period  ending November 1997 as  consideration for consulting services, his
     resignation and certain non-compete and confidentiality agreements. $3,415,
     $2,117  and  $4,734  represent  payments   by  the  Company  for   matching
     contributions  to the  401(k) plan, term  life insurance  premiums and long
     term disability  premiums, respectively.  The Company  expensed the  entire
     $596,000 in 1995.
(4)  Represents payments by the Company for term life insurance premiums.
(5)  Mr.  Gabbard was elected President and  director of the Company in December
     1995. Prior to this election he served as Vice President of the Company and
     President and Chief Operating Officer of the Company's broadcast operations
     from September 2, 1994 to December 1995.
(6)  $3,750, $2,736 and $6,142  represent payments by  the Company for  matching
     contributions  to the  401(k) plan, term  life insurance  premiums and long
     term disability premiums, respectively.
(7)  Mr. Gabbard has an employment agreement with the Company which provides him
     with 122,034 shares  of Class  A Common Stock  if his  employment with  the
     Company   continues  until  September  1999.  The  Company  will  recognize
     approximately $1.2 million of compensation expense for this award over  the
     five-year  period.  Approximately  $80,000  and  $240,000  of  expense  was
     recorded in 1994 and 1995, respectively.
(8)  Not employed by the Company during this year.
 
(9)  $5,765, $2,406, $378 and $639 represent payments or accruals by the Company
     for supplemental retirement benefits, matching contributions to the  401(k)
     plan,  term  life insurance  premiums  and long  term  disability premiums,
     respectively.
(10) $5,717  and  $338  represent  payments  or  accruals  by  the  Company  for
     supplemental   retirement  benefits  and   term  life  insurance  premiums,
     respectively.
(11) $5,700  and  $340  represent  payments  or  accruals  by  the  Company  for
     supplemental   retirement  benefits  and   term  life  insurance  premiums,
     respectively.
(12) Mr. Carriere joined the Company in  November 1994 as President and  General
     Manager of KTVE.
 
STOCK  OPTIONS  GRANTED.   The  following  table contains  information  on stock
options granted to the Company's President  and the named executives during  the
year  ended December 31, 1995. Under the Company's 1992 Long Term Incentive Plan
(the "Incentive Plan") all officers and key employees are eligible for grants of
stock options and other stock-based awards. Options granted are exercisable over
a three year period beginning  on the second anniversary  of the grant date  and
expire  one month after termination of employment. The total number of shares of
Class A Common Stock issuable under the Incentive Plan is not to exceed  600,000
shares,  subject to  adjustment in  the event of  any change  in the outstanding
shares  of  such   stock  by   reason  of   a  stock   dividend,  stock   split,
recapitalization,  merger,  consolidation  or  other  similar  changes generally
affecting stockholders of the Company.
 
    The Incentive  Plan  is  administered  by  the  members  of  the  Management
Personnel  Committee of  the Board  of Directors  (the "Committee")  who are not
eligible for selection as participants  under the Incentive Plan. The  Incentive
Plan  is  intended  to  provide additional  incentives  and  motivation  for the
Company's employees. The Committee, by majority action thereof, is authorized in
its sole discretion to  determine the individuals to  whom the benefits will  be
granted,  the type  and amount of  such benefits  and the terms  thereof; and to
prescribe, amend and  rescind rules  and regulations relating  to the  Incentive
Plan, among other things.
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                                              POTENTIAL REALIZABLE
                                                                                    VALUE AT
                                         % OF TOTAL                           ASSUMED ANNUAL RATES
                                            OPTIONS                                    OF
                              NUMBER OF  GRANTED TO                               STOCK PRICE
                             SECURITIES   EMPLOYEES    EXERCISE                 APPRECIATION FOR
                             UNDERLYING          IN          OR                  OPTION TERM(1)
                                OPTIONS      FISCAL  BASE PRICE  EXPIRATION  ----------------------
NAME                            GRANTED        YEAR   ($/SHARE)        DATE       5%($)      10%($)
- ---------------------------  ----------  ----------  ----------  ----------  ----------  ----------
Ralph W. Gabbard                 15,000       25.8%      $13.33     3/30/00     $55,242    $122,071
<S>                          <C>         <C>         <C>         <C>         <C>         <C>
William A. Fielder, III           3,000        5.2%      $13.33     3/30/00     $11,048     $24,414
Joseph A. Carriere                3,750        6.5%      $13.33     3/30/00     $13,811     $30,518
</TABLE>
 
- ------------------------
(1) Amounts  reported in  these columns represent  amounts that  may be realized
    upon exercise of options immediately prior  to the expiration of their  term
    assuming  the specified compounded rates of appreciation (5% and 10%) on the
    Class A  Common  Stock over  the  term of  the  options. These  numbers  are
    calculated
 
                                       67
<PAGE>
    based  on  rules  promulgated  by  the Commission  and  do  not  reflect the
    Company's estimate of future  stock price growth. Actual  gains, if any,  on
    stock  option exercises and  Class A Common Stock  holdings are dependent on
    the timing of such exercise and the future performance of the Class A Common
    Stock. There can be no assurance  that the rates of appreciation assumed  in
    this table can be achieved or that the amounts reflected will be received by
    the option holder.
 
STOCK  OPTIONS  EXERCISED.   The following  table  sets forth  information about
unexercised stock options held  by the named executives.  No stock options  were
exercised by such officers during 1995.
 
              AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND
                         FISCAL YEAR END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                            VALUE OF UNEXERCISED IN-
                                    NUMBER OF UNEXERCISED    THE-MONEY OPTIONS AT FY
                                     OPTIONS AT FY END(#)        END($) EXERCISABLE/
NAME                            EXERCISABLE/UNEXERCISABLE           UNEXERCISABLE(1)
- ------------------------------  -------------------------  -------------------------
Ralph W. Gabbard                                 0/45,509                $0/$318,553
<S>                             <C>                        <C>
William A. Fielder, III                       7,500/3,000            $61,562/$13,625
Joseph A. Carriere                                0/3,750                 $0/$17,031
</TABLE>
 
- ------------------------
 
(1) Closing  price of Class A Common Stock at  December 31, 1995 was $17 7/8 per
    share.
 
SUPPLEMENTAL PENSION PLAN.  The Company has entered into agreements with certain
key employees to provide these employees with supplemental retirement  benefits.
The  benefits  are  disbursed after  retirement  in  contractually predetermined
payments of equal monthly  amounts over the  employee's life, or  the life of  a
surviving  eligible spouse for a maximum of 15 years. The Company maintains life
insurance coverage  on  these  individuals  in  adequate  amounts  to  fund  the
agreements.
 
RETIREMENT  PLAN.  The Company sponsors a defined benefit pension plan, intended
to be tax qualified, for  certain of its employees and  the employees of any  of
its subsidiaries which have been designated as participating companies under the
plan.  A participating employee who retires on or after attaining age 65 and who
has completed five years of service  upon retirement may be eligible to  receive
during his lifetime, in the form of monthly payments, an annual pension equal to
(i)  22% of  the employee's  average earnings  for the  highest five consecutive
years during the employee's final 10 years of employment multiplied by a factor,
the numerator of  which is the  employee's years of  service credited under  the
plan  before 1994, the denominator of which is the greater of 25 or the years of
service credited under the plan, plus (ii) .9% of the employee's monthly average
earnings for the  highest five  consecutive years  in the  employee's final  ten
years of employment added to .6% of monthly average earnings in excess of Social
Security covered compensation, and multiplied by the employee's years of service
credited  under the plan after  1993, with a maximum of  25 years minus years of
service credited under  (i) above.  For participants  as of  December 31,  1993,
there is a minimum benefit equal to the
 
                                       68
<PAGE>
projected benefit under (i) at that time. For purposes of illustration, pensions
estimated  to be payable upon retirement of participating employees in specified
salary classifications are shown in the following table:
 
                               PENSION PLAN TABLE
 
<TABLE>
<CAPTION>
                                                 YEARS OF SERVICE
                      ----------------------------------------------------------------------
REMUNERATION(1)               10          15          20          25          30          35
- --------------------  ----------  ----------  ----------  ----------  ----------  ----------
$ 15,000                  $1,326      $1,986      $2,646      $3,306      $3,300      $3,300
<S>                   <C>         <C>         <C>         <C>         <C>         <C>
  25,000                   2,210       3,310       4,410       5,510       5,500       5,500
  50,000                   4,709       6,909       9,109      11,309      11,000      11,000
  75,000                   7,219      10,519      13,819      17,119      16,500      16,500
 100,000                   9,729      14,129      18,529      22,929      22,000      22,000
 150,000                  14,749      21,349      27,949      34,549      33,000      33,000
 200,000                  18,269      27,069      35,869      44,669      41,067      41,486
 250,000 and above        19,622      29,268      38,914      48,560      45,014      45,473
</TABLE>
 
- ------------------------
(1) Five-year average annual compensation
 
    Employees may  become participants  in  the plan,  provided that  they  have
attained  age 21 and  have completed one  year of service.  Average earnings are
based upon  the salary  paid  to a  participating  employee by  a  participating
company.  Pension compensation for a particular year as used for the calculation
of  retirement  benefits  includes  salaries,  overtime  pay,  commissions   and
incentive  payments received during the year  and the employee's contribution to
the Capital  Accumulation  Plan  (as defined).  Pension  compensation  for  1995
differs  from compensation  reported in the  Summary Compensation  Table in that
pension compensation includes any annual  incentive awards received in 1995  for
services  in 1994 rather than the incentive  awards paid in 1996 for services in
1995. The maximum annual compensation considered for pension benefits under  the
plan in 1995 was $150,000.
 
    As  of December 31, 1995, full years of actual credited service in this plan
are Mr. Williams-3  years; Mr.  Fielder-4 years;  and Mr.  Carriere-1 year.  Mr.
Gabbard  had no full  years of credited  service under the  plan at December 31,
1995.
 
CAPITAL ACCUMULATION PLAN.  Effective October  1, 1994, the Company adopted  the
Gray  Communications  Systems,  Inc.  Capital  Accumulation  Plan  (the "Capital
Accumulation Plan") for the purpose of providing additional retirement  benefits
for  substantially all employees.  The Capital Accumulation  Plan is intended to
meet the requirements of section 401(k) of the Code.
 
    Contributions to the Capital Accumulation Plan are made by the employees  of
the  Company. The Company  matches a percentage  of each employee's contribution
which does not exceed 6%  of the employee's gross  pay. The percentage match  is
made with a contribution of Class A Common Stock and is declared by the Board of
Directors  before  the beginning  of each  Capital  Accumulation Plan  year. The
percentage match declared  for the  year ended December  31, 1995  was 50%.  The
Company's  matching contributions vest based upon the employees' number of years
of service, over a period not to  exceed five years. The Company has  registered
150,000  shares of Class A Common Stock for issuance to the Capital Accumulation
Plan.
 
DIRECTORS' COMPENSATION
 
    Directors who  are not  employed by  the Company  receive an  annual fee  of
$6,000.  Nonemployee directors are  paid $500 for attendance  at meetings of the
Board of Directors  and $500  for attendance at  meetings of  Committees of  the
Board.  Committee chairmen, not  employed by the  Company, receive an additional
fee of $800 for  each meeting they  attend. Any outside  director who serves  as
Chairman of
 
                                       69
<PAGE>
the Board receives an annual retainer of $12,000. Outside directors are paid 40%
of  the usual fee arrangement for attending  any special meeting of the Board of
Directors or  any Committee  thereof conducted  by telephone.  In addition,  the
Company  has a Non-Qualified  Stock Option Plan  for non-employee directors that
currently provides  for the  annual grant  of options  to purchase  up to  7,500
shares  of Class A  Common Stock at  a price per  share approximating the recent
market price at the time of grant. Such options are exercisable until the end of
the first month following the close  of the Company's fiscal year. The  Company,
subject  to  approval  by  the Company's  shareholders,  intends  to  amend such
Non-Qualified Stock Option Plan  to provide for the  issuance of Class B  Common
Stock in lieu of Class A Common Stock.
 
EMPLOYMENT AGREEMENTS
 
    In  1995,  pursuant  to  Mr. Williams'  employment  agreement,  Mr. Williams
received the Common  Stock Award. In  December 1995, Mr.  Williams resigned  his
position as President, Chief Executive Officer and director of the Company. Upon
his  resignation, the  Company entered  into the  Separation Agreement  with Mr.
Williams which  provides for  the payment  of $596,000  over a  two-year  period
ending  November 1,  1997 as  consideration for  Mr. Williams'  agreement to (i)
resign from  the  Company  and  terminate  his  employment  agreement,  (ii)  be
available  as a consultant to  the Company from December  1, 1995 until November
30, 1997 and  (iii) not  compete with  the Company's  business and  to keep  all
information  regarding the  Company confidential  while he  is a  consultant. In
addition, under the Separation Agreement, Mr. Williams is to receive health  and
life  insurance coverage with premiums paid by the Company while he is available
as  a  consultant.   Finally,  the  Separation   Agreement  provides  that   the
restrictions  on the Common Stock Award were removed and such Common Stock Award
became fully vested.
 
    Ralph W. Gabbard and the Company entered into an employment agreement, dated
September 3,  1994, for  a five  year term.  The agreement  provides for  annual
compensation  of $250,000  during the term  of the agreement  (subject to yearly
inflation adjustment) and entitled  Mr. Gabbard to  certain fringe benefits.  In
addition  to his annual compensation, Mr. Gabbard was entitled to participate in
an annual incentive compensation plan and  the Incentive Plan. Under the  annual
incentive  compensation  plan, Mr.  Gabbard was  eligible to  receive additional
compensation if the operating profits of  the broadcasting group of the  Company
reached  or exceeds  certain goals.  Under the  Incentive Plan,  Mr. Gabbard has
received non-qualified stock options to purchase 45,509 shares of Class A Common
Stock. These  options  are  exercisable  over  a  three  year  period  beginning
September  1996. The exercise  price for such  options is $9.66.  Upon the fifth
anniversary of  Mr. Gabbard's  employment with  the Company,  Mr. Gabbard  shall
receive 122,034 shares of Class A Common Stock.
 
    In  February  1996, the  Board  of Directors  approved  an amendment  to Mr.
Gabbard's employment  agreement  to  increase Mr.  Gabbard's  base  salary  from
$250,000  to $300,000, effective January  1, 1996 and to  establish a new annual
compensation plan  (the  "Annual  Compensation  Plan")  to  be  based  upon  the
achievement by the Company of a certain operating profit, the amount of which is
to be established by the Board of Directors. Under the Annual Compensation Plan,
if  the Company achieves  the targeted amount  of operating profit  in any given
year, Mr. Gabbard shall receive $200,000 as additional compensation. The  Annual
Compensation  Plan further  provides that  if the  Company exceeds  the targeted
amount of operating profit in any given  year, Mr. Gabbard shall be entitled  to
receive  additional compensation  in excess  of $200,000,  as determined  by the
Board of Directors. Mr. Gabbard has agreed that during the term of his agreement
and for two  years thereafter,  he will  be subject  to certain  non-competition
provisions.
 
    William  A. Fielder, III, Vice President  and Chief Financial Officer of the
Company, has an employment  agreement with the Company  dated April 1991,  which
was  amended March 1993,  to provide for  the continuation of  his annual salary
(currently $135,000)  for a  period of  one  year in  the event  of  termination
without cause.
 
    Robert  A. Beizer and the Company entered into an employment agreement dated
as of February  12, 1996,  for a two-year  term which  automatically renews  for
three successive one-year periods,
 
                                       70
<PAGE>
subject  to  certain termination  provisions.  The agreement  provides  that Mr.
Beizer shall  be employed  as Vice  President  for Law  and Development  of  the
Company,  with an initial annual base salary  of $200,000 and a grant of options
to purchase 15,000  shares of Class  A Common  Stock with an  exercise price  of
$19.375  per share under the Incentive Plan  at the inception of his employment.
Mr. Beizer's base salary shall be increased yearly, based upon a cost of  living
index  and he  will receive  non-qualified options  to purchase  7,000 shares of
Class A Common Stock annually  during the term of  the agreement at an  exercise
price  per share equal to the  fair market value of the  Class A Common Stock on
the date of the  grant. All options  granted are exercisable  over a three  year
period  beginning upon the second  anniversary of the grant  date. If there is a
"change of control" of the  Company, Mr. Beizer will be  paid a lump sum  amount
equal  to his then current  base salary for the  remaining term of the agreement
and will be  granted any remaining  stock options  to which he  would have  been
entitled.  For purposes of the agreement, "change  of control" is defined as any
change in the control of  the Company that would be  required to be reported  in
response  to Item 6(e) of Schedule 14A promulgated under the Securities Exchange
Act of 1934. Mr. Beizer has agreed that during the term of his agreement and for
two years thereafter, he will be subject to certain non-competition provisions.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    Gray  Kentucky  Television,  Inc.,  a  subsidiary  of  the  Company   ("Gray
Kentucky")  is a party  to a rights sharing  agreement with Host Communications,
Inc. ("Host")  and  certain  other  parties not  affiliated  with  the  Company,
pursuant  to which the parties agreed to  exploit Host's rights to broadcast and
market  University  of  Kentucky  football  and  basketball  games  and  related
activities.  Pursuant to such agreement, Gray  Kentucky is licensed to broadcast
certain University  of  Kentucky  football  and  basketball  games  and  related
activities.  Under  this  agreement,  Gray  Kentucky  also  provides  Host  with
production and  certain  marketing services  and  Host provides  accounting  and
various marketing services. During the year ended December 31, 1995, the Company
received approximately $332,000 from this joint venture.
 
    Bull  Run currently  owns 51.5% of  the outstanding common  stock of Capital
Sports Properties, Inc. ("CSP"). CSP's assets consist of all of the  outstanding
preferred  stock of Host  and warrants to  purchase Host common  stock. Bull Run
also owns  approximately  9.4% of  Host's  currently outstanding  common  shares
directly, thereby giving Bull Run total direct and indirect ownership of Host of
approximately   29.7%,   assuming  conversion   of  all   currently  outstanding
exercisable stock options and warrants for  Host common stock. Messrs. Ralph  W.
Gabbard and Robert S. Prather, Jr., members of the Company's Board of Directors,
are also members of the board of directors of both CSP and Host.
 
    The  Company's Board of  Directors approved payments to  Bull Run of finders
fees for the acquisition of the GWINNETT DAILY POST, the Augusta Acquisition and
the Phipps Acquisition. The  Company agreed to pay  finders fees of $75,000  and
$360,000   for  the  acquisition   of  the  GWINNETT   DAILY  POST  and  Augusta
Acquisitions, respectively. The Board of Directors  has agreed to pay a  finders
fee  of 1% of the proposed purchase price of the Phipps Acquisition for services
performed, of  which  $550,000 was  due  and  included in  accounts  payable  at
December 31, 1995.
 
    On  January 3, 1996, Bull Run purchased for $10 million from the Company (i)
the 8% Note in  the principal amount  of $10 million due  in January 2005,  with
interest  payable  quarterly  beginning  March 31,  1996  and  (ii)  warrants to
purchase 487,500 shares of Class A Common Stock at $17.88 per share, (subject to
customary antidilution provisions) 300,000 of which are currently fully  vested,
with the remaining warrants vesting in five equal annual installments commencing
January  3, 1997, provided that the 8%  Note is outstanding. On January 3, 1996,
the closing  price of  the Class  A Common  Stock on  the NYSE  was $17.75.  The
warrants (which represent 9.8% of the currently issued and outstanding shares of
Class  A Common  Stock, after  giving effect to  the exercise  of such warrants)
expire in January 2006 and may  not be exercised unless shareholder approval  of
the  issuance of  the warrants is  obtained, which  is expected to  occur at the
Company's 1996 annual meeting of  shareholders. The Company obtained an  opinion
from The Robinson-Humphrey Company, Inc., one of the
 
                                       71
<PAGE>
underwriters of the Note Offering and the Stock Offering, stating that the terms
and  conditions of the 8% Note  were fair from a financial  point of view to the
shareholders of the Company. The proceeds from  the sale of the 8% Note and  the
warrants were used to fund, in part, the Augusta Acquisition.
 
    In  connection with the issuance by the Company of the $10 million letter of
credit in the Phipps Acquisition, J.  Mack Robinson, a director of the  Company,
executed  a put agreement in favor of the  letter of credit issuer, for which he
received no consideration from the Company.  Pursuant to such agreement, in  the
event  that such  letter of credit  is drawn upon  by the sellers  of the Phipps
Business and the  Company defaults  on the repayment  of such  amounts so  drawn
under  the letter of credit, Mr. Robinson has  agreed to pay such amounts to the
issuer of the letter of credit.
 
ISSUANCES OF PREFERRED STOCK
 
    As part of the Financing, the 8%  Note will be retired and the Company  will
issue  to Bull  Run, in  exchange therefor, 1,000  shares of  Series A Preferred
Stock. Subject to certain limitations, holders  of the Series A Preferred  Stock
are entitled to receive, when, as and if declared by the Board of Directors, out
of funds of the Company legally available for payment, cumulative cash dividends
at  an annual rate of $800 per share.  The Series A Preferred Stock has priority
as to dividends  over the  common stock  and any other  series or  class of  the
Company's  stock which ranks  junior as to  dividends to the  Series A Preferred
Stock. In  case of  the  voluntary or  involuntary liquidation,  dissolution  or
winding  up of  the Company,  holders of  the Series  A Preferred  Stock will be
entitled to receive  a liquidation price  of $10,000 per  share, plus an  amount
equal  to  any accrued  and unpaid  dividends  to the  payment date,  before any
payment or distribution  is made to  the holders  of common stock  or any  other
series  or class  of the  Company's stock which  ranks junior  as to liquidation
rights to the  Series A Preferred  Stock. The  Series A Preferred  Stock may  be
redeemed  at the  option of the  Company, in  whole or in  part at  any time, at
$10,000 per share, plus an amount equal  to any accrued and unpaid dividends  to
the  redemption date  and such  redemption price may  be paid,  at the Company's
option, in cash or in shares of Class  A Common Stock. The holders of shares  of
Series  A Preferred Stock will not be entitled  to vote on any matter except (i)
with respect to the authorization or issuance of capital stock ranking senior to
the Series  A Preferred  Stock and  with respect  to certain  amendments to  the
Company's  Articles of Incorporation,  (ii) if the Company  shall have failed to
declare and pay dividends on the Series A Preferred Stock for any six  quarterly
payment  periods, in  which event  the holders of  the Series  A Preferred Stock
shall be entitled  to elect two  directors to the  Company's Board of  Directors
until  the full dividends accumulated  have been declared and  paid and (iii) as
required by law. In addition, without the  affirmative vote of the holders of  a
majority  of the outstanding shares of Series A Preferred Stock, the Company may
not authorize  or issue  a class  or series  of, or  security convertible  into,
capital  stock ranking senior to the Series  A Preferred Stock as to the payment
of dividends or the distribution of assets upon liquidation, or adversely change
the preferences or powers of the  Series A Preferred Stock. The warrants  issued
with  the 8%  Note will  vest in accordance  with the  schedule described above,
provided that the Series A Preferred Stock remains outstanding.
 
    In addition, as part of the Financing,  the Company will issue to Bull  Run,
an affiliate of the Company, for $10 million, 1,000 shares of Series B Preferred
Stock.  Subject to certain limitations, holders  of the Series B Preferred Stock
are entitled to receive, when, as and if declared by the Board of Directors, out
of funds of  the Company legally  available for payment,  dividends of Series  B
Preferred  Stock at an annual rate of $600 per share, except that the Company at
its option may pay such  dividends in cash or in  additional shares of Series  B
Preferred  Stock valued, for the purpose of determining the number of shares (or
fraction thereof) of such Series B Preferred Stock to be issued, at $10,000  per
share. The Series B Preferred Stock has priority as to dividends over the common
stock and any other series or class of the Company's stock which ranks junior as
to  dividends  as the  Series B  Preferred Stock.  In case  of the  voluntary or
involuntary liquidation, dissolution or  winding up of  the Company, holders  of
the  Series B Preferred Stock will be entitled to receive a liquidation price of
$10,000 per share, plus an amount equal  to any accrued and unpaid dividends  to
the  payment date, before any payment or  distribution is made to the holders of
common stock or any  other series or  class of the  Company's stock which  ranks
junior   as  to  liquidation  rights  to  the  Series  B  Preferred  Stock.  The
 
                                       72
<PAGE>
Series B Preferred Stock may be redeemed at the option of the Company, in  whole
or  in part  at any  time, at  $10,000 per  share, plus  an amount  equal to any
accrued and unpaid dividends  to the redemption date  and such redemption  price
may  be paid, at  the Company's option, in  cash or in shares  of Class A Common
Stock. The holders of shares of Series B Preferred Stock will not be entitled to
vote on any matter except (i) with  respect to the authorization or issuance  of
capital stock ranking senior to the Series B Preferred Stock and with respect to
certain  amendments  to the  Company's Articles  of  Incorporation, (ii)  if the
Company shall have failed to declare and pay dividends on the Series B Preferred
Stock for any six quarterly payment periods,  in which event the holders of  the
Series  B  Preferred Stock  shall  be entitled  to  elect two  directors  to the
Company's Board  of Directors  until the  full dividends  accumulated have  been
declared  and paid  and (iii)  as required by  law. The  shares of  the Series A
Preferred Stock and  Series B Preferred  Stock will  rank PARI PASSU  as to  the
payment  of  dividends  and  as  to  distribution  of  assets  upon liquidation,
dissolution or winding up of the Company.
 
    In connection with the issuance of the  Series B Preferred Stock as part  of
the  Financing, (i) the  Company will issue  to Bull Run  warrants entitling the
holder thereof to purchase 500,000 shares of Class A Common Stock at an exercise
price of  $24.00  per  share (subject  to  customary  antidilution  provisions),
representing  10.1% of  the currently issued  and outstanding shares  of Class A
Common Stock, after  giving effect to  the exercise of  such warrants. Of  these
warrants,  300,000 will vest upon issuance,  with the remaining warrants vesting
in five equal installments  commencing on the first  anniversary of the date  of
issuance.  The  issuance  of the  warrants  must  be approved  by  the Company's
shareholders, which is expected to occur at the Company's 1996 annual meeting of
shareholders. The warrants may not be exercised prior to the second  anniversary
of  the date of issuance and will expire on the tenth anniversary of the date of
issuance.  The  Company   expects  to   obtain  a  written   opinion  from   The
Robinson-Humphrey  Company, Inc., one of the  proposed underwriters of the Stock
Offering and the  Note Offering, stating  that the terms  and conditions of  the
Series  B Preferred Stock and  the warrants are fair  to the shareholders of the
Company from a financial point of view.
 
ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
    The  following  table  sets  forth  certain  information  with  respect   to
stockholders  who are known by  the Company to be  the beneficial owners of more
than 5% of  the outstanding Class  A Common Stock  and the number  of shares  of
Class  A  Common  Stock  beneficially owned  by  directors  and  named executive
officers of the Company, individually, and all directors and executive  officers
of  the Company as a group as of  June 15, 1996. Except as indicated below, none
of such stockholders own,  or have the  right to acquire any  shares of Class  B
Common Stock.
 
<TABLE>
<CAPTION>
NAME AND ADDRESS OF                     SHARES BENEFICIALLY   PERCENT OF
BENEFICIAL OWNER                                      OWNED        CLASS
- ----------------------------------             ------------   ----------
<S>                                 <C>                       <C>
Bull Run Corporation (1)                          1,211,590     27.1%
George H. Nader (2)                                 240,899      5.4%
Ralph W. Gabbard                                        918          *
William A. Fielder III (3)                            8,563          *
Sabra H. Cowart                                         195          *
Robert A. Beizer                                         --          *
Thomas J. Stultz                                      1,500          *
Joseph A. Carriere                                      594          *
William E. Mayher III (3)                            16,500          *
Richard L. Boger (3)                                 24,150          *
Hilton H. Howell, Jr. (3)(4)(5)(6)                1,280,740     28.6%
Howell W. Newton (3)                                  9,250          *
Hugh Norton (3)                                      16,500          *
Robert S. Prather, Jr. (3)(4)(7)                  1,242,340     27.8%
J. Mack Robinson (3)(4)(6)(8)                     2,003,530     44.8%
John T. Williams (9)                                 78,752      1.8%
All directors and executive                   (4)-2,260,352(8),
 officers as a group (14 persons)             (10)              49.9%
</TABLE>
 
                                       73
<PAGE>
- ------------------------------
 *   Less than 1%.
(1)  Owned  by Bull Run through  its wholly-owned subsidiary, Datasouth Computer
     Corporation. The  address of  Bull  Run is  4370 Peachtree  Road,  Atlanta,
     Georgia  30319. Does not include  warrants subject to shareholder approval.
     See "Compensation Committee Interlocks and Insider Participation."
 
(2)  Mr. Nader's address is P.O. Box 271, 1011 Fifth Avenue, West Point, Georgia
     31833.
 
(3)  Includes 7,500 shares subject to currently exercisable options.
 
(4)  Includes 1,211,590 shares owned  by Bull Run as  described in footnote  (1)
     above,  because  Messrs. Howell,  Prather  and Robinson  are  directors and
     officers of  Bull  Run  and  Messrs. Prather  and  Robinson  are  principal
     shareholders  of Bull Run and  as such, may be deemed  to have the right to
     vote or dispose of  such shares. However, each  of Messrs. Howell,  Prather
     and Robinson dislaims beneficial ownership of the shares owned by Bull Run.
 
(5)  Includes  39,050 shares owned by Mr. Howell's  wife, as to which shares Mr.
     Howell disclaims beneficial ownership. Excludes 63,000 shares held in trust
     for Mr. Howell's wife.
 
(6)  Excludes as to Mr. Howell, and includes as to Mr. Robinson, an aggregate of
     297,540 shares owned by certain companies of which Mr. Howell is an officer
     and director and Mr.  Robinson is an officer,  director and a principal  or
     sole stockholder.
 
(7)  Includes  150 shares owned  by Mr. Prather's  wife, as to  which shares Mr.
     Prather disclaims beneficial ownership.
 
(8)  Includes an  aggregate  of 256,650  shares  owned by  Mr.  Robinson's  wife
     directly  and  as  trustee for  their  daughters,  as to  which  shares Mr.
     Robinson disclaims  beneficial ownership.  Mr. Robinson's  address is  4370
     Peachtree Road, Atlanta, Georgia 30319.
 
(9)  Mr. Williams resigned his position as President and Chief Executive Officer
     of the Company effective December 1, 1995.
 
(10) Includes 60,000 shares subject to currently exercisable options.
 
                                       74
<PAGE>
                                    PART IV
 
ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K
 
        (A)(1)  FINANCIAL STATEMENTS.
 
<TABLE>
<S>                                                                                     <C>
Audited Consolidated Financial Statements
      Report of Independent Auditors
      Consolidated Balance Sheets at December 31, 1994 and 1995
      Consolidated Statements of Income for the years ended December 31, 1993, 1994
      and 1995
      Consolidated Statements of Stockholders' Equity for the years ended December 31,
      1993, 1994 and 1995
      Consolidated Statements of Cash Flows for the years ended December 31, 1993,
      1994 and 1995
      Notes to Consolidated Financial Statements
</TABLE>
 
      (2)  FINANCIAL STATEMENT SCHEDULES.  The following financial statement
schedules are included in Item 14(d):
 
Schedule II -- Valuation and Qualifying Accounts.
 
All  other schedules are omitted because they are not applicable or not required
under the related  instructions, or  because the required  information is  shown
either in the consolidated financial statements or in the notes thereto.
 
    (B)  REPORTS ON FORM 8-K.
 
    The  Company did not file  any reports on Form  8-K during the quarter ended
December 31, 1995.
 
    (C)  EXHIBITS
 
<TABLE>
<S>         <C>
3.1         Articles of Incorporation of Gray Communications Systems, Inc., as amended
             (incorporated by references to Exhibit 3 to the Company's Form 10 dated October
             7, 1991, as amended on January 29, 1992 and March 2, 1992, and Exhibit 3(i) to
             the Company's Form 10-K for the fiscal year ended June 30, 1993).
3.1.1       Form of Amendment to Articles of Incorporation of Gray Communications Systems,
             Inc. relating to the Class A Common Stock and the Class B Common Stock
             (incorporated by reference to Exhibit 3.1.1 to the Company's registration
             statement on Form S-1 (Registration No. 333-4338) (the "Note S-1")).
3.2         By-Laws of Gray Communications Systems, Inc., as amended (incorporated by
             references to Exhibit 3(i) to the Company's Form 10 dated October 7, 1991, as
             amended on January 29, 1992 and March 2, 1992, Exhibit 3(i) to the Company's
             10-K for the period ended June 30, 1993 and Exhibit 3(d) of the Company's 10-K
             for the transition period from July 1, 1993 to December 31, 1993).
4.1         Form of Indenture for the Notes (incorporated by reference to the Note S-1).
4.2         Credit Agreement and first modification of Credit Agreement, dated as of April
             22, 1994, between the Company and Bank South, N.A., and Deposit Guaranty
             National Bank (incorporated by reference to Exhibit 4(i) to the Company's Form
             8-K, dated September 2, 1994).
4.3         Note Purchase Agreement and first modification of Note Purchase Agreement
             between the Company and Teachers Insurance and Annuity Association of America
             (incorporated by reference to Exhibit 4(ii) to the Company's Form 8-K, dated
             September 2, 1994).
</TABLE>
 
                                       75
<PAGE>
<TABLE>
<S>         <C>
4.4         Second modification of Credit Agreement, dated November 30, 1994, between the
             Company and Bank South, N.A. and Deposit Guaranty National Bank (incorporated
             by reference to Exhibit 4(c) to the Company's Form 10-K for the year ended
             December 31, 1994 (the "1994 Form 10-K")).
4.5         Second modification of Note Purchase Agreement, dated November 30, 1994, between
             the Company and Teachers Insurance and Annuity Association (incorporated by
             reference to Exhibit 4(d) to the 1994 Form 10-K).
4.6         Third modification of Credit Agreement, dated January 6, 1995, between the
             Company and Bank South, N.A. and Deposit Guaranty National Bank (incorporated
             by reference to Exhibit 4(e) to the 1994 Form 10-K).
4.7         Fourth modification of Credit Agreement, dated January 27, 1995, between the
             Company and Bank South, N.A. and Deposit Guaranty National Bank (incorporated
             by reference to Exhibit 4(f) to the 1994 Form 10-K).
4.8         Third Modification of Note Purchase Agreement, dated June 15, 1995, between the
             Company and Teachers Insurance and Annuity Association (incorporated by
             reference to Exhibit 4(a) to the Company's Form 10-Q for the quarter ended June
             30, 1995).
4.9         Form of Master Agreement, dated as of June 13, 1995, between the Company and
             Society National Bank (incorporated by reference to Exhibit 4.9 to the Note
             S-1).
4.10        Amendment to Intercreditor Agreement, dated June 15, 1995, by and among the
             Company, Bank South, N.A., Deposit Guaranty National Bank and Teachers
             Insurance and Annuity Association (incorporated by reference to Exhibit 4(b) to
             the Company's form 10-Q for the quarter ended June 30, 1995).
4.11        Fourth Modification of Note Purchase Agreement, dated as of January 3, 1996,
             between the Company and Teachers Insurance Annuity Association previously filed
             as Exhibit 4(h) to the Company's Form 10-K for the year ended December 31, 1995
             (the "1995 10-K")).
4.12        First Consolidated Modification of Credit Agreement, dated as of January 3,
             1996, among the Company, Bank South, Deposit Guaranty National Bank and Society
             National Bank (incorporated by reference to Exhibit 4(i) to the Company's Form
             8-K, dated January 18, 1996).
4.13        Note Purchase between the Company and Bull Run, dated as of January 3, 1996
             (incorporated by reference to Exhibit 4(ii) to the Company's Form 8-K, dated
             January 18, 1996).
10.1        Supplemental pension plan (incorporated by reference to Exhibit 10(a) to the
             Company's Form 10 filed October 7, 1991, as amended January 29, 1992 and March
             2, 1992).
10.2        Employment Agreement, between the Company and John T. Williams (incorporated by
             reference to Exhibit 19 to the Company's Form 10-Q for the quarter ended March
             31, 1992).
10.3        Amendment to employment agreement, between the Company and John T. Williams
             (incorporated by reference to Exhibit 19(b) to the Company's Form 10-Q for the
             quarter ended March 31, 1992).
10.4        Restricted stock agreement between the Company and John T. Williams
             (incorporated by reference to Exhibit 19(c) to the Company's Form 10-Q for the
             quarter ended March 31, 1992).
10.5        Long Term Incentive Plan (incorporated by reference to Exhibit 10(e) to the
             Company's Form 10-K for the fiscal year ended June 30, 1993).
</TABLE>
 
                                       76
<PAGE>
<TABLE>
<S>         <C>
10.6        Asset Purchase Agreement between the Company and The Citizen Publishing Company,
             Inc. (incorporated by reference to Exhibit 10 to the Company's Form 8-K, dated
             May 31, 1994).
10.7        Asset Purchase Agreement between the Company and Kentucky Central Television,
             Inc. (incorporated by reference to Exhibit 10 to the Company's Form 8-K, dated
             September 2, 1994).
10.8        Asset Purchase Agreement, dated January 6, 1995, between the Company and Still
             Publishing, Inc. (incorporated by reference to Exhibit 10(h) to the 1994 Form
             10-K).
10.9        Asset Purchase Agreement, dated April 11, 1995, between the Company, Television
             Station Partners, L.P. and WRDW Associates (incorporated by reference to
             Exhibit 10(a) to the Company's 10-Q for the quarter ended June 30, 1995).
10.10       Capital Accumulation Plan, effective October 1, 1994 (incorporated by reference
             to Exhibit 10(i) to the 1994 Form 10-K).
10.11       Employment Agreement, dated September 3, 1994, between the Company and Ralph W.
             Gabbard (incorporated by reference to Exhibit 10(j) to the 1994 Form 10-K).
10.12       Asset Purchase Agreement, dated March 15, 1996, by and between the Company and
             Media Acquisition Partners, L.P. previously filed as Exhibit 10(l) to the 1995
             Form 10-K).
10.13       Warrant, dated January 4, 1996, to purchase 487,500 shares of Class A Common
             Stock (incorporated by reference to Exhibit 10.13 to the Note S-1).
10.14       Form of amendment to employment agreement between the Company and Ralph W.
             Gabbard, dated January 1, 1996 (previously filed as the Exhibit 10(m) 1995 Form
             10-K).
10.15       Employment Agreement, dated February 12, 1996 between the Company and Robert A.
             Beizer (incorporated by reference to Exhibit 10.15 to the Note S-1).
10.16       Separation Agreement between the Company and John T. Williams (incorporated by
             reference to Exhibit 10.16 to the Note S-1).
21          List of Subsidiaries (incorporated by reference to Exhibit 21 to the Note S-1).
23.1        Consent of Ernst & Young LLP.
</TABLE>
 
    (D)  SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS.
 
                                       77
<PAGE>
                                   SIGNATURES
 
    Pursuant  to the requirements of  Section 13 or 15(d)  of the Securities and
Exchange Act of 1934, the Registrant has duly caused this Report to be signed on
its behalf by the undersigned, thereunto duly authorized.
 
                                          GRAY COMMUNICATIONS SYSTEMS, INC.
 
                                          By:     /s/ WILLIAM A. FIELDER III
 
                                             -----------------------------------
                                                   William A. Fielder III
                                             VICE PRESIDENT AND CHIEF FINANCIAL
                                                           OFFICER
 
Date: August 9, 1996
 
                                       78
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS
 
<TABLE>
<CAPTION>
                                                              COL. C
                                                ----------------------------------
                                  COL. B
          COL. A            ------------------              ADDITIONS                  COL. D         COL. E
- --------------------------      BALANCE AT      ----------------------------------  -------------  -------------
                               BEGINNING OF      CHARGED TO COSTS     CHARGED TO     DEDUCTIONS     BALANCE AT
       DESCRIPTION                PERIOD           AND EXPENSES     OTHER ACCOUNTS       (1)       END OF PERIOD
- --------------------------  ------------------  ------------------  --------------  -------------  -------------
 
<S>                         <C>                 <C>                 <C>             <C>            <C>
                                          YEAR ENDED DECEMBER 31, 1993
Allowance for doubtful
 accounts.................     $    453,000        $    187,000      $    (83,000)   $   205,000    $   352,000
                                 ----------          ----------     --------------  -------------  -------------
                                 ----------          ----------     --------------  -------------  -------------
 
                                          YEAR ENDED DECEMBER 31, 1994
Allowance for doubtful
 accounts.................     $    352,000        $    211,000      $    360,000(2)  $   229,000   $   694,000
                                 ----------          ----------     --------------  -------------  -------------
                                 ----------          ----------     --------------  -------------  -------------
 
                                          YEAR ENDED DECEMBER 31, 1995
Allowance for doubtful
 accounts.................     $    694,000        $    384,000      $     33,000(2)  $   661,000   $   450,000
                                 ----------          ----------     --------------  -------------  -------------
                                 ----------          ----------     --------------  -------------  -------------
</TABLE>
 
- ------------------------
(1) Deductions are write-offs of amounts not considered collectible.
 
(2) Represents  amounts recorded in  certain allocations of  purchase prices for
    the Company's acquisitions.
 
                                       79

<PAGE>
                                                                    EXHIBIT 23.1
 
                        Consent of Independent Auditors
 
We consent to the incorporation by reference in the Registration Statement (Form
S-8  No. 33-84656) pertaining  to the Gray  Communications Systems, Inc. Capital
Accumulation Plan of  our report dated  February 14, 1996,  with respect to  the
consolidated  financial statements and schedule  of Gray Communications Systems,
Inc. included in the Annual Report  (Form 10-K/A-1) for the year ended  December
31, 1995.
 
                                                               ERNST & YOUNG LLP
 
Columbus, Georgia
August 9, 1996


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