GRAY COMMUNICATIONS SYSTEMS INC /GA/
PRE 14A, 1996-05-14
TELEVISION BROADCASTING STATIONS
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<PAGE>



                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
                      the Securities Exchange Act of 1934
 
    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /
 
    Check the appropriate box:
    /X/  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    / /  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12

                         GRAY COMMUNICATIONS SYSTEMS, INC.
- - --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- - --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

/X/  $125 per  Exchange Act  Rules 0-11(c)(1)(ii),  14a-6(i)(1), 14a-6(i)(2)  or
     Item 22(a)(2) of Schedule 14A.
/ /  $500  per  each party  to  the controversy  pursuant  to Exchange  Act Rule
     14a-6(i)(3).
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
     1) Title of each class of securities to which transaction applies:

        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:

        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):

        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:

        ------------------------------------------------------------------------
     5) Total fee paid:

        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:

        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:

        ------------------------------------------------------------------------
     3) Filing Party:

        ------------------------------------------------------------------------
     4) Date Filed:

        ------------------------------------------------------------------------

<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                                  P.O. BOX 48
                           ALBANY, GEORGIA 31702-0048
 
                            ------------------------
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
 
                            ------------------------
 
    The 1996 Annual Meeting of Shareholders of Gray Communications Systems, Inc.
(the  "Company") will  be held  at 4370  Peachtree Road,  N.E., Atlanta, Georgia
30319, on the 27th day of June, 1996  at 9:00 a.m. local time for the  following
purposes:
 
    (1)  To  elect  eight  directors  to  hold  office  until  their  respective
       successors have been duly elected and qualified;
 
    (2) To  consider  and take  action  upon a  proposal  to adopt  and  approve
       Articles  of Amendment  to the  Company's Articles  of Incorporation (the
       "Amendment") to (a)  increase the  voting rights  of the  Class A  Common
       Stock  of no par value  such that the Class A  Common Stock shall have 10
       votes per share  on each  matter that  is submitted  to shareholders  for
       approval,  (b) redesignate the presently  authorized Class B Common Stock
       of no par value with no voting rights, such that the Class B Common Stock
       of no par  value shall have  one vote per  share on each  matter that  is
       submitted  to shareholders for approval and  shall have certain rights as
       described herein and (c) increase the authorized number of shares of  the
       Company's  capital  stock  to  50,000,000  shares  designating 15,000,000
       shares as Class  A Common  Stock of no  par value;  15,000,000 shares  as
       Class  B Common Stock of no par  value and 20,000,000 shares as Preferred
       Stock;
 
    (3) To  consider and  take action  upon a  proposal to  amend the  Company's
       Bylaws  to permit an increase of the  voting rights of the Class A Common
       Stock to 10 votes per share;
 
    (4) To consider and take action upon a proposal to amend the Company's  1992
       Long  Term Incentive  Plan for certain  employees of the  Company and its
       subsidiaries to provide for the issuance of Class B Common Stock  instead
       of  Class A Common  Stock and to reserve  for issuance thereunder 400,000
       shares of Class B Common Stock;
 
    (5) To approve the issuance to Bull Run Corporation of warrants to  purchase
       487,500 shares of Class A Common Stock;
 
    (6)  To approve the issuance to Bull Run Corporation of warrants to purchase
       500,000 shares of Class A Common Stock;
 
    (7) To  ratify the  Board of  Directors'  approval of  an amendment  to  the
       Company's  non-qualified stock option plan  for non-employee directors of
       the Company;
 
    (8) To approve the appointment of Ernst & Young LLP as independent  auditors
       of  the Company  and its  subsidiaries for  the year  ending December 31,
       1996; and
 
    (9) To transact such other business as may properly come before the  meeting
       or any adjournment or adjournments thereof.
 
    Only  holders of record of Class A Common  Stock at the close of business on
June 4, 1996 will be entitled  to notice of and to  vote at this meeting or  any
adjournment  or adjournments thereof. The transfer books of the Company will not
be closed.
 
    IT IS IMPORTANT THAT YOUR STOCK BE REPRESENTED AT THIS MEETING IN ORDER THAT
THE PRESENCE OF A QUORUM BE ASSURED. ENCLOSED  IS A FORM OF PROXY WHICH, IF  YOU
DO  NOT EXPECT TO  ATTEND IN PERSON,  YOU ARE URGED  TO SIGN AND  FORWARD TO THE
SECRETARY IN THE ACCOMPANYING  ENVELOPE WHICH REQUIRES NO  POSTAGE IF MAILED  IN
THE UNITED STATES.
 
                                          By Order of the Board of Directors
                                          Robert A. Beizer, SECRETARY
 
June 6, 1996
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                                  P.O. BOX 48
                           ALBANY, GEORGIA 31702-0048
 
                            ------------------------
 
                                PROXY STATEMENT
          FOR ANNUAL MEETING OF SHAREHOLDERS TO BE HELD JUNE 27, 1996
 
                            ------------------------
 
                     SOLICITATION AND REVOCABILITY OF PROXY
 
    The  enclosed  proxy  is  solicited  by  the  Board  of  Directors  of  Gray
Communications Systems,  Inc.  (the "Company")  in  connection with  the  Annual
Meeting  of Shareholders  to be  held at  4370 Peachtree  Road, Atlanta, Georgia
30319, on the  27th day  of June,  1996 at  9:00 a.m.,  local time,  and at  any
adjournments thereof.
 
    The  approximate date on  which this Proxy  Statement and form  of proxy are
first being sent or given to shareholders is June 6, 1996.
 
    You are requested to sign and complete  the enclosed proxy and return it  in
the  enclosed envelope. Any person giving this  proxy has the power to revoke it
at any  time before  it is  exercised by  delivering to  the Company  a  written
instrument  revoking it or a duly executed proxy bearing a later date. The proxy
will also be revoked if the person  or persons executing it shall be present  at
the  meeting  and elect  to  vote in  person.  If the  proxy  is not  revoked or
suspended, the shares represented by the proxy will be voted as specified at the
meeting. All proxies received pursuant to this solicitation will be voted except
as to matters  where authority  to vote is  specifically withheld  and, where  a
choice  is specified as to  the proposal, they will  be voted in accordance with
such specification. If no instructions are given, the persons named in the proxy
solicited by  the Board  of Directors  of the  Company intend  to vote  for  the
nominees for election as directors of the Company listed herein and for approval
of  the  proposals  stated  in the  accompanying  notice  and  described herein.
Abstentions and broker non-votes are not counted as votes cast on any matter  to
which they relate.
 
    The  Board of Directors is not aware of  any matter that may come before the
meeting other  than the  proposals  stated in  the  accompanying Notice  and  as
described  herein. No director has informed management that he intends to oppose
any action to be taken at the meeting. If any other matter is properly presented
at the  meeting  for  action, the  individuals  named  in the  proxy  will  have
discretionary authority to vote on such matter.
 
    The  cost of  soliciting proxies  will be  borne by  the Company,  which may
reimburse brokers and  others for  their expenses incurred  in obtaining  voting
instructions  from beneficial owners of  Class A Common Stock  held of record by
such brokers and others.
 
                           OUTSTANDING CAPITAL STOCK
 
    The record date  for shareholders  entitled to vote  at the  meeting is  the
close  of business  June 4,  1996. At the  close of  business on  that date, the
Company had issued  and outstanding 4,419,576  shares of Class  A Common  Stock,
which constitute the only voting securities of the Company.
 
                               QUORUM AND VOTING
 
    Only  owners of record of shares of the Class A Common Stock at the close of
business on the record date will be entitled to vote at this meeting. Each owner
of record on the record date is entitled  to one vote for each share of Class  A
Common  Stock so held. The presence, in person  or by proxy, of the holders of a
majority of the outstanding  shares of Class A  Common Stock shall constitute  a
quorum  at the meeting of shareholders. Except as stated specifically and except
with respect to the election of directors, which is by plurality of votes  cast,
each  of the matters being  submitted to shareholder vote  will be approved if a
quorum is present in person or  by proxy and a majority  of the votes cast on  a
particular matter are cast in favor of that matter.
<PAGE>
                             ELECTION OF DIRECTORS
                                   (ITEM ONE)
 
    One  of the purposes of the meeting  is the annual election of directors. It
is intended that the shares represented by the enclosed proxy will be voted  for
the  election of the  eight nominees for  director named in  this section unless
otherwise specified. Directors will be elected by a plurality of the votes cast.
The eight  director  nominees listed  below,  all  of whom  currently  serve  as
directors,  have  been nominated  to serve  as directors  until the  next annual
election of directors and until their respective successors are duly elected and
qualified. If any nominee for director  should become unavailable, which is  not
anticipated,  it is intended that such shares subject to proxy will be voted for
such substitute nominees  as may  be nominated by  the Board  of Directors.  THE
BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE "FOR" ALL THE NOMINEES.
 
NOMINEES
 
    Set forth below is certain information with respect to the nominees.
 
RICHARD L. BOGER                              DIRECTOR SINCE 1991       AGE: 49
 
    Richard  L. Boger has  been President and Chief  Executive Officer of Export
Insurance Services,  Inc., an  insurance company,  and a  director of  CornerCap
Group  of Funds, a "Series" investment company since prior to 1991. Mr. Boger is
a member of the  Executive Committee and Management  Personnel Committee of  the
Board of Directors.
 
RALPH W. GABBARD                              DIRECTOR SINCE 1995       AGE: 50
 
    Ralph  W. Gabbard has been President of  the Company since December 1, 1995.
Mr. Gabbard served as a Vice President of the Company and as President and Chief
Operating Officer of the Company's  broadcast operations from September 2,  1994
until  his election as  President of the  Company. He was  President and General
Manager of Kentucky Central Television, Inc.  from 1982 to 1994. Mr. Gabbard  is
Chairman  of  the  National  Association  of  Broadcasters  Television  Board of
Directors and Chairman of  the CBS Affiliates Advisory  Board. Mr. Gabbard is  a
member of the Executive Committee.
 
HILTON H. HOWELL, JR.                         DIRECTOR SINCE 1993       AGE: 34
 
    Hilton  H. Howell,  Jr. has  been President  and Chief  Executive Officer of
Atlantic American Corporation, an insurance holding company, since May 1995.  He
has been Executive Vice President of Delta Life Insurance Company and Delta Fire
and  Casualty  Insurance Company  since 1994,  and  Executive Vice  President of
Atlantic American  Life  Insurance  Company,  Bankers  Fidelity  Life  Insurance
Company  and Georgia  Casualty & Surety  Company since 1992.  In addition, since
1994, he has served as Vice President  and Secretary of Bull Run Corporation,  a
designer  and manufacturer of dot matrix printers.  He is also a director of the
following corporations:  Bull Run  Corporation, Atlantic  American  Corporation,
Atlantic  American  Life  Insurance  Company,  Bankers  Fidelity  Life Insurance
Company, Delta  Life  Insurance  Company,  Delta  Fire  and  Casualty  Insurance
Company,  Georgia Casualty & Surety Company, American Southern Insurance Company
and American Safety Insurance Company. From  1989 to 1991, Mr. Howell  practiced
law in Houston, Texas with the law firm of Liddell, Sapp, Zivley, Hill & LaBoon.
Mr.  Howell is a member of the Audit  Committee. He is the son-in-law of J. Mack
Robinson.
 
WILLIAM E. MAYHER, III                        DIRECTOR SINCE 1990       AGE: 56
 
    William E. Mayher,  III has  been a  neurosurgeon in  Albany, Georgia  since
prior  to 1991. Dr. Mayher is a member of the Executive Committee and has served
as Chairman of the Board of Directors since August 1993.
 
HOWELL W. NEWTON                              DIRECTOR SINCE 1991       AGE: 49
 
    Howell W. Newton has been President and Treasurer of Trio Manufacturing Co.,
a textile manufacturing company, since prior to 1991. Mr. Newton is a member  of
the Audit Committee.
 
HUGH NORTON                                   DIRECTOR SINCE 1987       AGE: 63
 
    Hugh  Norton has been  President of Norco, Inc.,  an insurance agency, since
prior to 1991.
 
                                       2
<PAGE>
 
ROBERT S. PRATHER, JR.                        DIRECTOR SINCE 1993       AGE: 51
 
    Robert S. Prather,  Jr. has been  President and Chief  Executive Officer  of
Bull  Run Corporation  since July  1992 and a  Director of  Bull Run Corporation
since 1992. Prior to that time, he was President and Chief Executive Officer  of
Phoenix  Corporation, a steel  service center. He  is a member  of the Executive
Committee and Management Personnel Committee.
 
J. MACK ROBINSON                              DIRECTOR SINCE 1993       AGE: 72
 
    J. Mack Robinson  has been  Chairman of the  Board of  Bull Run  Corporation
since  March 1994, Chairman of  the Board and President  of Delta Life Insurance
Company and Delta Fire and Casualty  Insurance Company since 1958, President  of
Atlantic  American Corporation,  an insurance  holding company,  from 1974 until
1995 and Chairman of the Board  of Atlantic American Corporation since 1974.  He
is also a director of the following corporations: Bull Run Corporation, Atlantic
American Corporation, Atlantic American Life Insurance Company, Bankers Fidelity
Life  Insurance Company, Delta  Life Insurance Company,  Delta Fire and Casualty
Insurance  Company,  Georgia  Casualty  &  Surety  Company,  American   Southern
Insurance  Company, and American Safety  Insurance Company and director emeritus
of Wachovia Corporation. Mr. Robinson is a member of the Executive Committee and
Management Personnel Committee. Mr. Robinson  is the father-in-law of Hilton  H.
Howell, Jr.
 
SECURITY OWNERSHIP OF DIRECTORS, EXECUTIVE OFFICERS AND OTHER PRINCIPAL HOLDERS
OF THE COMPANY'S VOTING SECURITIES
 
    The  following table sets forth  certain information regarding the ownership
of Class A Common Stock as of April 15,  1996 by (i) any person who is known  to
the  Company to be the beneficial owner of more than five percent of the Class A
Common Stock  of the  Company, (ii)  all directors,  (iii) all  named  executive
officers and (iv) all directors and executive officers as a group.
 
<TABLE>
<CAPTION>
                                         SHARES
         NAME AND ADDRESS OF           BENEFICIALLY  PERCENT OF
          BENEFICIAL OWNER                OWNED         CLASS
- - -------------------------------------  -----------  -------------
<S>                                    <C>          <C>
Bull Run Corporation (1)                1,211,590          27.1%
George H. Nader (2)                       240,899           5.4%
Ralph W. Gabbard                              917         *
William A. Fielder III (3)                  8,515         *
Sabra H. Cowart                               181         *
Robert A. Beizer                           --             *
Thomas J. Stultz                            1,500         *
Joseph A. Carriere                            562         *
William E. Mayher III (3)                  16,500         *
Richard L. Boger (3)                       24,150         *
Hilton H. Howell, Jr. (3)(4)(5)(6)         69,150           1.5%
Howell W. Newton                            9,250         *
Hugh Norton                                16,500         *
Robert S. Prather, Jr. (3)(4)(7)           30,750         *
J. Mack Robinson (3)(4)(6)(8)             791,940          17.7%
John T. Williams (9)                       78,752           1.8%
All directors and executive officers
 as a group (14 persons)                1,048,667          23.5%
</TABLE>
 
- - ------------------------
 *  Less than 1%
 
(1) Owned by Bull Run Corporation through its wholly-owned subsidiary, Datasouth
    Computer  Corporation. The address of Bull Run Corporation is 4370 Peachtree
    Road, N.E., Atlanta, Georgia 30319.
 
(2) Mr. Nader's address is P.O. Box 271, 1011 Fifth Avenue, West Point,  Georgia
    31833.
 
(3) Includes 7,500 currently exercisable options.
 
                                       3
<PAGE>
(4)  Excludes shares owned by Bull  Run Corporation. Messrs. Howell, Prather and
    Robinson are directors and officers of Bull Run Corporation. Messrs. Prather
    and Robinson are principal shareholders of Bull Run Corporation.
 
(5) Includes 39,050 shares owned  by Mr. Howell's wife,  as to which shares  Mr.
    Howell  disclaims beneficial ownership. Excludes 63,000 shares held in trust
    for Mr. Howell's wife.
 
(6) Excludes as to Mr. Howell, and includes as to Mr. Robinson, an aggregate  of
    297,540  shares owned by certain companies of which Mr. Howell is an officer
    and director and  Mr. Robinson is  an officer, director  and a principal  or
    sole shareholder.
 
(7)  Includes 150  shares owned by  Mr. Prather's  wife, as to  which shares Mr.
    Prather disclaims beneficial ownership.
 
(8) Includes  an  aggregate of  256,650  shares  owned by  Mr.  Robinson's  wife
    directly and as trustee for their daughters, as to which shares Mr. Robinson
    disclaims  beneficial ownership.  Mr. Robinson's  address is  4370 Peachtree
    Road, N.E., Atlanta, Georgia 30319.
 
(9) Mr. Williams resigned his position as President and Chief Executive  Officer
    of the Company effective December 1, 1995.
 
EXECUTIVE OFFICERS
 
    Set  forth  below  is  certain information  with  respect  to  the executive
officers of the Company:
 
    Robert A.  Beizer,  age  56,  was  appointed  Vice  President  for  Law  and
Development  and Secretary in February 1996. From June 1994 to February 1996, he
was of counsel  to Venable,  Baetjer, Howard  & Civiletti,  a law  firm, in  its
regulatory  and legislative practice group. From 1990  to 1994, Mr. Beizer was a
partner at the law firm  of Sidley & Austin and  was head of its  communications
practice  group  in Washington,  D.C.  He is  a  past president  of  the Federal
Communications Bar Association and a member of the ABA House of Delegates.
 
    Joseph A. Carriere, age 62, was appointed Vice President -- Corporate  Sales
in February 1996. From November 1994, until his appointment as Vice President he
served  as  President and  General Manager  of  KTVE Inc.,  a subsidiary  of the
Company. Prior to  joining the  Company in 1994,  Mr. Carriere  was employed  by
Withers  Broadcasting Company of Colorado as  General Manager from 1991 to 1994.
He has served  as a past  chairman of the  CBS Advisory Board  and the  National
Association of Broadcasters.
 
    Sabra  H. Cowart,  age 29,  joined the  Company in  March 1994  as corporate
accounting manager.  In  April 1995,  she  was appointed  Controller  and  Chief
Accounting  Officer  of the  Company  and in  February  1996, she  was appointed
Assistant Secretary of the Company. Prior to joining the Company, Ms. Cowart was
employed from 1989 to 1994 by Deloitte & Touche LLP, an accounting firm.
 
    William A. Fielder, III, age 37, was appointed Controller of the Company  in
April  1991  and appointed  Vice President  and Chief  Financial Officer  of the
Company in August 1993. Prior to being appointed as Controller in April 1991, he
was employed by Ernst & Young LLP, the independent auditors for the Company.
 
    Ralph W.  Gabbard, age  50, has  served  as President  and Director  of  the
Company  since  December  1,  1995.  For  additional  information  regarding Mr.
Gabbard, see "Election of Directors."
 
    Thomas J. Stultz, age  44, was appointed Vice  President of the Company  and
was  appointed President of the Company's  publishing division in February 1996.
Prior to joining the Company, he was employed by Multimedia Newspaper Company, a
division of Multimedia,  Inc. where  he served as  Vice President  from 1990  to
1995.
 
COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934
 
    Section  16(a) of the  Securities Exchange Act of  1934 (the "Exchange Act")
requires the directors,  executive officers and  persons who own  more than  ten
percent  of a registered class of a company's equity securities to file with the
Securities and  Exchange Commission  (the "SEC")  initial reports  of  ownership
 
                                       4
<PAGE>
(Form  3) and reports of changes  in ownership (Forms 4 and  5) of such class of
equity securities. Officers, directors and greater than ten percent shareholders
of the Company are required by SEC regulation to furnish the Company with copies
of all such Section 16(a) reports that they file.
 
    To the Company's knowledge, based solely on its review of the copies of such
reports furnished to the  Company during the year  ended December 31, 1995,  all
Section  16(a) filing requirements applicable to its officers, directors and ten
percent beneficial owners  were met,  except for John  T. Williams'  inadvertent
failure  to file Forms  4 for three stock  awards made by  the Company under his
1992 Restricted  Stock Agreement.  These  awards of  37,500, 37,500  and  75,000
shares  of Class A Common Stock  were made on January 24,  March 2 and March 14,
1995, respectively. Mr.  Williams also  inadvertently failed  to file  a Form  4
disclosing  the sale of 75,000 shares of  Class A Common Stock which occurred in
December 1995. These transactions  were reported on his  Form 5 filed timely  in
February  1996.  Additionally, Ralph  W.  Gabbard inadvertently  failed  to file
timely a Form 4 regarding the purchase of 150 shares of Class A Common Stock  in
1995.  This transaction was reported  on his Form 5  filed in February 1996. Mr.
Gabbard also  inadvertently  failed  to  file  timely a  Form  3  in  1994  upon
appointment  as an officer of the Company to report 300 shares of Class A Common
Stock owned by him prior to that election.
 
DIRECTORS COMMITTEES AND MEETINGS
 
    Six meetings of the Board of  Directors were held during the Company's  last
fiscal year. Each director of the Company attended at least 75% of the aggregate
of  (i)  all  meetings  of the  Board  of  Directors and  (ii)  all  meetings of
committees of the Board of Directors of which he was a member, during the period
he served during the year ended December 31, 1995. In addition to the  Executive
Committee,  the Board of  Directors has a Management  Personnel Committee and an
Audit Committee. The Audit Committee is comprised of Messrs. Newton and  Howell.
The  functions performed by the Audit Committee include review of the affairs of
the Company  with  its  independent  auditors  in  determining  whether  in  the
professional opinion of such auditors, the accounts are currently and accurately
kept  and the condition of the Company corresponds therewith, as well as whether
officers and employees  of the  Company have provided  adequate cooperation  and
assistance  to the Company's independent auditors  for the purpose of making its
determination. It held one meeting during 1995.
 
    The Management Personnel  Committee is comprised  of Messrs. Boger,  Prather
and  Robinson. Among  its functions is  to make recommendations  with respect to
executive salaries,  bonuses and  compensation and  to serve  as the  nominating
committee  with respect  to the principal  officers and other  committees of the
Board of Directors, as well as  making nominations respecting membership of  the
Board  of Directors of the Company.  The Committee will consider recommendations
for  nominees  for  directorship  submitted  by  shareholders.  The   Management
Personnel Committee met four times during the year ended December 31, 1995.
 
DIRECTOR'S COMPENSATION
 
    Directors  who are  not employed  by the  Company receive  an annual  fee of
$6,000. Nonemployee directors are  paid $500 for attendance  at meetings of  the
Board  of Directors  and $500  for attendance at  meetings of  Committees of the
Board. Committee chairmen, not  employed by the  Company, receive an  additional
fee  of $800 for  each meeting they  attend. Any outside  director who serves as
Chairman of the Board receives an annual retainer of $12,000. Outside  directors
are  paid 40% of the usual fee  arrangement for attending any special meeting of
the Board of Directors or any Committee thereof conducted by telephone.
 
                                       5
<PAGE>
                             EXECUTIVE COMPENSATION
 
    The following  table  sets  forth  a summary  of  the  compensation  of  the
Company's  President, its former Chief Executive Officer and the other executive
officers whose  annual  compensation exceeded  $100,000  during the  year  ended
December  31, 1995 ("named executives"). John T. Williams resigned as President,
Chief Executive  Officer and  director  and was  replaced  by Ralph  W.  Gabbard
effective December 1, 1995.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                        LONG TERM COMPENSATION
                                                                   ---------------------------------
                                                                                AWARDS
                                                                   ---------------------------------
                                      ANNUAL COMPENSATION                             SECURITIES
                               ----------------------------------    RESTRICTED       UNDERLYING         ALL OTHER
 NAME AND PRINCIPAL POSITION       YEAR       SALARY      BONUS     STOCK AWARDS   OPTIONS SARS (#)   COMPENSATION (1)
- - -----------------------------  ------------  ---------  ---------  --------------  -----------------  ----------------
<S>                            <C>           <C>        <C>        <C>             <C>                <C>
John T. Williams,                   1995     $ 285,000  $  --      $ 2,081,250(2)         --           $   606,266(2)
 President, Chief Executive         1994       286,867     71,910        --               --                 2,112
 Officer and director (2)           1993       258,400    112,500        --               --                 1,950
 
Ralph W. Gabbard,                   1995(3)    261,000    150,000        --               15,000            12,628
 President and director             1994        77,000    118,941        --               30,509         1,200,000(4)
                                    1993(5)     --         --            --               --                 --
 
William A. Fielder, III,            1995       105,000     22,050        --                3,000             9,188(6)
 Vice President and Chief           1994        95,000     --            --               --                 6,055(6)
 Financial Officer                  1993        88,161     --            --                7,500             6,040(6)
 
Joseph A. Carriere,                 1995       115,000     65,922        --                3,750               878
 Vice President                     1994(7)      6,635     --            --               --                 --
 Corporate Sales                    1993(5)     --         --            --               --                 --
</TABLE>
 
- - --------------------------
(1)  All other compensation includes the Company's matching contributions to its
    401(k) plan and insurance premiums paid on behalf of the executive officer.
 
(2) Mr. Williams resigned his position as President, Chief Executive Officer and
    director of the Company  effective December 1,  1995. Upon his  resignation,
    his employment agreement with the Company was amended to pay consulting fees
    of  approximately $596,000  over the  two-year period  ending November 1997.
    Additionally, the Company issued 150,000 shares  of Class A Common Stock  to
    him in accordance with his employment agreement, which was amended to remove
    certain restrictions on such shares.
 
(3)  Mr. Gabbard was elected  President and Director of  the Company in December
    1995. Prior to this election he served as Vice President of the Company  and
    President  and Chief Operating Officer of the Company's broadcast operations
    from September 2, 1994 to December 1995.
 
(4) Mr. Gabbard has an employment agreement with the Company which provides  him
    122,034  shares of Class A  Common Stock if his  employment with the Company
    continues until  September 1999.  The Company  will recognize  approximately
    $1.2  million  of compensation  expense for  this  award over  the five-year
    period. Approximately $80,000 and $240,000  of expense was recorded in  1994
    and 1995, respectively.
 
(5) Not employed by the Company during this year.
 
(6)  All other compensation includes amounts accrued for supplemental retirement
    benefits.
 
(7) Mr. Carriere joined  the Company in November  1994 as President and  General
    Manager of KTVE Inc.
 
                                       6
<PAGE>
STOCK OPTIONS GRANTED
 
    The  following table  contains information on  stock options  granted to the
Company's President and the named executives during the year ended December  31,
1995.  Under the Company's 1992 Long  Term Incentive Plan (the "Incentive Plan")
all officers and  key employees  are eligible for  grants of  stock options  and
other  stock-based  awards. Options  granted are  exercisable over  a three-year
period beginning on  the second  anniversary of the  grant date  and expire  one
month  after termination of  employment. The total  number of shares  of Class A
Common Stock issuable under the Incentive Plan is not to exceed 600,000  shares,
subject  to adjustment in the  event of any change  in the outstanding shares of
such stock by reason of a stock dividend, stock split, recapitalization, merger,
consolidation or other similar changes  generally affecting shareholders of  the
Company.
 
    The  Incentive  Plan  is  administered  by  the  members  of  the Management
Personnel Committee of  the Board  of Directors  (the "Committee")  who are  not
eligible  for selection as participants under  the Incentive Plan. The Incentive
Plan is  intended  to  provide  additional incentives  and  motivation  for  the
Company's employees. The Committee, by majority action thereof, is authorized in
its  sole discretion to determine  the individuals to whom  the benefits will be
granted, the type  and amount of  such benefits  and the terms  thereof; and  to
prescribe,  amend and  rescind rules and  regulations relating  to the Incentive
Plan, among other things.
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                                                               POTENTIAL REALIZABLE
                                                                                                 VALUE AT ASSUMED
                                                                                               ANNUAL RATES OF STOCK
                              NUMBER OF         % OF TOTAL                                    PRICE APPRECIATION FOR
                             SECURITIES     OPTIONS GRANTED TO   EXERCISE OF                      OPTION TERM (1)
                             UNDERLYING        EMPLOYEES IN      BASE PRICE    EXPIRATION    -------------------------
          NAME             OPTIONS GRANTED     FISCAL YEAR        ($/SHARE)       DATE        5% ($)          10% ($)
- - -------------------------  ---------------  ------------------   -----------   -----------   ---------       ---------
<S>                        <C>              <C>                  <C>           <C>           <C>             <C>
Ralph W. Gabbard                 15,000             25.8%        $    13.33       3/30/00    $  55,242       $ 122,071
William A. Fielder III            3,000              5.2%        $    13.33       3/30/00    $  11,048       $  24,414
Joesph A. Carriere                3,750              6.5%        $    13.33       3/30/00    $  13,811       $  30,518
</TABLE>
 
- - ------------------------
(1) Amounts reported  in these columns  represent amounts that  may be  realized
    upon  exercise of options immediately prior  to the expiration of their term
    assuming the specified compounded rates of appreciation (5% and 10%) on  the
    Class  A  Common Stock  over  the term  of  the options.  These  numbers are
    calculated based on  rules promulgated  by the SEC  and do  not reflect  the
    Company's  estimate of future  stock price growth. Actual  gains, if any, on
    stock option exercises and  Class A Common Stock  holdings are dependent  on
    the timing of such exercise and the future performance of the Class A Common
    Stock.  There can be no assurance that  the rates of appreciation assumed in
    this table can be achieved or that the amounts reflected will be received by
    the option holder.
 
STOCK OPTIONS EXERCISED
 
    The following table sets forth  information about unexercised stock  options
held  by the named executives. No stock  options were exercised by such officers
during 1995.
 
                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                                 VALUE OF UNEXERCISED
                               NUMBER OF UNEXERCISED                 IN-THE-MONEY
                                 OPTIONS AT FY END                 OPTIONS AT FY END
          NAME             (#) EXERCISABLE/UNEXERCISABLE   ($) EXERCISABLE/UNEXERCISABLE (1)
- - -------------------------  -----------------------------   ---------------------------------
<S>                        <C>                             <C>
Ralph W. Gabbard                       0/45,509                              $0/$318,553
William A. Fielder III              7,500/3,000                          $61,562/$13,625
Joseph A. Carriere                      0/3,750                               $0/$17,031
</TABLE>
 
- - ------------------------
(1) Closing price of the Class A Common  Stock at December 31, 1995 was $17  7/8
    per share.
 
                                       7
<PAGE>
SUPPLEMENTAL PENSION PLAN
 
    The  Company  has  entered into  agreements  with certain  key  employees to
provide these employees with supplemental retirement benefits. The benefits  are
disbursed  after  retirement in  contractually  predetermined payments  of equal
monthly amounts over the  employee's life, or the  life of a surviving  eligible
spouse, for a maximum of 15 years. The Company maintains life insurance coverage
on these individuals in adequate amounts to fund the agreements.
 
RETIREMENT PLAN
 
    The  Company sponsors  a defined  benefit pension  plan, intended  to be tax
qualified, for  certain  of  its employees  and  the  employees of  any  of  its
subsidiaries  which have  been designated  as participating  companies under the
plan. A participating employee who retires on or after attaining age 65 and  who
has  completed five years of service upon  retirement may be eligible to receive
during his lifetime, in the form of monthly payments, an annual pension equal to
(i) 22% of  the employee's  average earnings  for the  highest five  consecutive
years during the employee's final 10 years of employment multiplied by a factor,
the  numerator of which  is the employee's  years of service  credited under the
plan before 1994 and the denominator of which is the greater of 25 or the  years
of  service credited  under the  plan, plus  (ii) .9%  of the  employees monthly
average earnings for the highest five consecutive years in the employee's  final
ten  years of employment added  to .6% of monthly  average earnings in excess of
Social Security covered compensation, and multiplied by the employee's years  of
service  credited under the  plan after 1993,  with a maximum  of 25 years minus
years of service credited under (i)  above. For participants as of December  31,
1993,  there is a  minimum benefit equal  to the projected  benefit under (i) at
that time. For purposes of illustration,  pensions estimated to be payable  upon
retirement  of participating  employees in specified  salary classifications are
shown in the following table:
 
                               PENSION PLAN TABLE
 
<TABLE>
<CAPTION>
                                                                          YEARS OF SERVICE
                                                  ----------------------------------------------------------------
REMUNERATION (1)                                     10         15         20         25         30         35
- - ------------------------------------------------  ---------  ---------  ---------  ---------  ---------  ---------
<S>                                               <C>        <C>        <C>        <C>        <C>        <C>
$ 15,000........................................  $   1,326  $   1,986  $   2,646  $   3,306  $   3,300  $   3,300
  25,000........................................      2,210      3,310      4,410      5,510      5,500      5,500
  50,000........................................      4,709      6,909      9,109     11,309     11,000     11,000
  75,000........................................      7,219     10,519     13,819     17,119     16,500     16,500
 100,000........................................      9,729     14,129     18,529     22,929     22,000     22,000
 150,000........................................     14,749     21,349     27,949     34,549     33,000     33,000
 200,000........................................     18,269     27,069     35,869     44,669     41,067     41,486
 250,000 and above..............................     19,622     29,268     38,914     48,560     45,014     45,473
</TABLE>
 
- - ------------------------
(1) Five-year average annual compensation.
 
    Employees may  become participants  in  the plan,  provided that  they  have
attained  age 21 and  have completed one  year of service.  Average earnings are
based upon  the salary  paid  to a  participating  employee by  a  participating
company.  Pension compensation for a particular year as used for the calculation
of  retirement  benefits  includes  salaries,  overtime  pay,  commissions   and
incentive  payments received during the year  and the employee's contribution to
the Capital  Accumulation  Plan  (as defined).  Pension  compensation  for  1995
differs  from compensation  reported in the  Summary Compensation  Table in that
pension compensation includes any annual  incentive awards received in 1995  for
services  in 1994 rather than the incentive  awards paid in 1996 for services in
1995. The maximum annual compensation considered for pension benefits under  the
plan in 1995 was $150,000.
 
    As  of December 31, 1995, full years of actual credited service in this plan
are Mr. Williams -- 3 years; Mr. Fielder -- 4 years; and Mr. Carriere -- 1 year.
Mr. Gabbard had no full years of credited service under the plan at December 31,
1995.
 
                                       8
<PAGE>
CAPITAL ACCUMULATION PLAN
 
    Effective October  1,  1994, the  Company  adopted the  Gray  Communications
Systems,  Inc. Capital Accumulation  Plan (the "Capital  Accumulation Plan") for
the purpose of  providing additional retirement  benefits for substantially  all
employees.  The Plan is intended  to meet the requirements  of Section 401(k) of
the Internal Revenue Code of 1986 (the "Code").
 
    Contributions to the Capital Accumulation Plan are made by the employees  of
the  Company. The Company  matches a percentage  of each employee's contribution
which does not exceed 6%  of the employee's gross  pay. The percentage match  is
made  with a contribution  of the Class A  Common Stock, and  is declared by the
Board of Directors before the beginning of each Capital Accumulation Plan  year.
The  percentage match declared for the year ended December 31, 1995 was 50%. The
Company's matching contributions vest based  upon an employee's number of  years
of  service, over a period not to  exceed five years. The Company has registered
150,000 shares of Class A Common Stock for issuance to the Capital  Accumulation
Plan.
 
EMPLOYMENT CONTRACTS AND TERMINATION OF EMPLOYMENT
 
    In May 1992, John T. Williams, former President and Chief Executive Officer,
entered  into an employment agreement with  the Company. This agreement provided
for additional compensation based  upon the performance  of the Company's  stock
price  over a five-year period ending in 1997. Under this agreement, the Company
issued 150,000 shares of  the Class A Common  Stock (the "Common Stock  Award"),
with  certain restrictions,  in three  separate awards,  to Mr.  Williams during
1995. The Company recorded approximately $2.1 million in compensation expense in
1995 relating  to these  awards. In  December 1995,  Mr. Williams  resigned  his
position as President, Chief Executive Officer and Director of the Company. Upon
his  resignation, the Company amended his  existing employment agreement, to pay
him consulting  fees of  approximately $596,000  through November  1997, and  to
remove certain restrictions on the Common Stock Award, including among others, a
time requirement for continued employment.
 
    Ralph  W. Gabbard and the Company entered into an employment agreement dated
September 3,  1994, for  a five  year term.  The agreement  provides for  annual
compensation  of $250,000  during the term  of the agreement  (subject to yearly
inflation adjustment) and entitles  Mr. Gabbard to  certain fringe benefits.  In
addition  to his annual compensation, Mr.  Gabbard is entitled to participate in
an annual incentive compensation plan and  the Incentive Plan. Under the  annual
incentive  compensation  plan, Mr.  Gabbard  is eligible  to  receive additional
compensation if the operating profits of  the broadcasting group of the  Company
reach  or  exceed  certain goals.  Under  the  Incentive Plan,  Mr.  Gabbard has
received non-qualified stock options to purchase 30,509 shares of Class A Common
Stock.  These  options  are  exercisable  over  a  three-year  period  beginning
September  1996. The exercise  price for such  options is $9.66.  Upon the fifth
anniversary of  Mr. Gabbard's  employment with  the Company,  Mr. Gabbard  shall
receive  122,034 shares of Class A Common  Stock. In February 1996, the Board of
Directors approved an amendment, effective January 1, 1996, to increase his base
salary  from  $250,000  to  $300,000  and  to  provide  for  additional   annual
compensation  of a  minimum of $200,000  if certain operating  profit levels are
achieved. Mr. Gabbard has agreed that during  the term of his agreement and  for
two years thereafter, he will be subject to certain non-competition provisions.
 
    William  A. Fielder, III, Vice President  and Chief Financial Officer of the
Company, has an employment  agreement with the Company  dated April 1991,  which
was  amended March 1993,  to provide for  the continuation of  his annual salary
(currently $135,000)  for a  period of  one  year in  the event  of  termination
without cause.
 
    Robert  A. Beizer and the Company entered into an employment agreement dated
February 12, 1996,  for a two-year  term which automatically  extends for  three
successive  one-year  periods, subject  to  certain termination  provisions. The
agreement provides that Mr. Beizer shall  be employed as Vice President for  Law
and  Development of the Company  with an initial annual  base salary of $200,000
and a grant of options to purchase 15,000 shares of Class A Common Stock with an
exercise price of $19.375 per share under the Incentive Plan at the inception of
his employment. Mr. Beizer's base salary shall be increased yearly based upon  a
cost  of living index  and he will  receive options to  purchase 7,000 shares of
Class A Common Stock
 
                                       9
<PAGE>
annually during the term of the  agreement. All options granted are  exercisable
over a three-year period upon the second anniversary of the grant date. If there
is a change of control of the Company, Mr. Beizer will be paid a lump sum amount
equal  to his then current  base salary for the  remaining term of the agreement
and will be  granted any remaining  stock options  to which he  would have  been
entitled.  Mr. Beizer has agreed  that during the term  of his agreement and for
two years thereafter, he will be subject to certain non-competition provisions.
 
        MANAGEMENT PERSONNEL COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
    The goals of the Company's executive  compensation program for 1995 were  to
attract,  retain,  motivate and  reward qualified  persons serving  as executive
officers. To  achieve such  goals,  the Company  relies primarily  on  salaries,
annual  bonuses  and stock  options.  The Management  Personnel  Committee makes
recommendations with respect to executive salaries, bonuses and compensation for
each of the Company's executive  officers. The Company's executive  compensation
program  is  linked to  corporate performance  and  return to  shareholders. The
Company has developed an overall compensation strategy and specific compensation
plans that tie a significant portion of executive compensation to the  Company's
success  in  meeting  specified performance  goals  and to  appreciation  in the
Company's stock  price. While  the  profitability of  the Company  is  generally
considered  with respect  to executive  compensation, no  specific thresholds or
formulas are  used.  The  factors  considered by  the  Committee  are  typically
subjective.  The compensation  of the Company's  President is  determined in the
same manner as compensation of other executive officers and by the terms of  his
employment agreement.
 
    The  former  chief  executive  officer was  awarded  150,000  shares  of the
Company's Common Stock in three  separate awards under his employment  agreement
based  upon the Company's stock price  attaining certain designated values. Upon
his resignation the  Company also amended  his employment agreement  to pay  him
consulting  fees  of approximately  $596,000  through November  1997  and remove
certain restrictions on the common stock awarded, including among others, a time
requirement for continued employment.
 
    Mr. Gabbard's base  salary was increased  from $250,000 to  $300,000 and  to
provide  for additional annual compensation of  a minimum of $200,000 if certain
operating profit levels are  achieved effective upon  his becoming President  of
the  Company. The Management  Personnel Committee believes  that the increase in
Mr. Gabbard's base salary and the incentive for an increased bonus is consistent
with the  responsibilities  of  his  new  position  with  the  Company  and  his
performance as measured by the criteria discussed above.
 
    Submitted by Management Personnel Committee of the Board of Directors
 
           Richard L. Boger, Chairman
           Robert S. Prather, Jr.
           J. Mack Robinson
 
          COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    Robert  S. Prather, Jr.  and J. Mack  Robinson are two  members of the three
member Management Personnel  Committee. See "Certain  Relationships and  Related
Transactions"  for a description  of certain business  relationships between the
Company and certain other affiliated companies of Messrs. Prather and Robinson.
 
                                       10
<PAGE>
                               PERFORMANCE GRAPH
 
    The following graph compares, for the  period from March 27, 1992 (when  the
Company's  stock  first  became  publicly  traded)  to  December  31,  1995, the
Company's total return on its Class A  Common Stock as compared to stock  market
total  return indexes for (i) the New York Stock Exchange, (ii) a New York Stock
Exchange Industry Index based upon the Television Broadcasting Stations Standard
Industrial Classification Code, and  (iii) Nasdaq telecommunications stocks.  In
July  1995, the Company's Class A Common Stock  was listed on the New York Stock
Exchange. Therefore, as  of such date,  the Company has  changed its peer  group
from the Nasdaq telecommunications group to the Television Broadcasting Stations
Standard Industry Classification Group. The graph assumes that $100 was invested
in  the  Class A  Common Stock  in each  such index  on March  27, 1992  and all
dividends were reinvested.
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
                                                MAR-92     DEC-92     DEC-93     DEC-94     DEC-95
<S>                                            <C>        <C>        <C>        <C>        <C>
Gray Communications Systems, Inc.                    100     145.22     176.16     194.91     322.55
New York Stock Exchange                              100     108.91     123.66     121.26     157.23
Television Broadcasting Stations (SIC Code
4833)                                                100     109.67     143.69     111.67     132.89
Nasdaq Telecommunications Stocks                     100     120.02     185.07     153.01     184.17
</TABLE>
 
                              RECENT DEVELOPMENTS
 
    The Company has  entered into  discussions with  certain investment  bankers
(the  "Underwriters") and has filed registration statements under the Securities
Act of 1933 with  a view to  the issuance and  public offering of  approximately
3,500,000  shares  of  its  Class  B Common  Stock  (the  "Stock  Offering") and
$150,000,000 aggregate principal amount (the  "Note Offering") of the  Company's
senior  subordinated  notes  due  2006  (the  "Notes").  The  Company  currently
anticipates that the proceeds  of the Stock Offering  and the Note Offering,  if
any,  will  be  used to  consummate  the previously  announced  acquisition (the
"Phipps Acquisition") of two CBS-affiliated television stations, WCTV and  WKXT,
as  well  as a  satellite broadcasting  business  and a  paging business  in the
Southeast (the  "Phipps Business").  The closing  of the  Phipps Acquisition  is
subject  to the satisfaction or waiver of  a number of conditions, including the
approval of  the Federal  Communications Commission  (the "FCC").  The  purchase
price  for the  Phipps Business is  approximately $185  million, including fees,
expenses and  working capital  and other  adjustments. The  consummation of  the
Phipps Acquisition is expected to occur by September 1996, although there can be
no  assurance with respect thereto. Additionally, there can be no assurance that
the Company will issue the Class B Common Stock or the Notes in the near  future
or  at all  or that,  if so  issued, the  amount of  the consideration  that the
Company will receive therefor.
 
    The Company has  entered into a  non-binding letter of  intent to sell  KTVE
(the  "KTVE Sale") for approximately $9.5 million in cash plus the amount of the
accounts receivable on the  date of the closing  (estimated to be  approximately
$750,000),  to the  extent collected  by the  buyer, to  be paid  to the Company
within 150 days following the date of  closing. The closing of the KTVE Sale  is
expected  to occur by  September 1996, although  there can be  no assurance with
respect thereto.
 
                                       11
<PAGE>
    In addition to the consummation of the Phipps Acquisition and the KTVE Sale,
the Company intends to implement a financing plan (the "Financing") to  increase
liquidity  and  improve operating  and  financial flexibility.  Pursuant  to the
Financing, the  Company will  (i) repay  approximately $38.8  million  aggregate
principal  amount of  outstanding indebtedness  under its  senior secured credit
bank facility (the  "Senior Credit  Facility"), together  with accrued  interest
thereon  and  revise  the  terms thereof,  (ii)  issue  $10  million liquidation
preference of its Series A Preferred  Stock (the "Series A Preferred Stock")  in
exchange   for  its  outstanding  $10  million  aggregate  principal  amount  8%
subordinated note (the "8% Note") issued to Bull Run Corporation, (iii) issue to
certain affiliates $10 million liquidation preference of its Series B  Preferred
Stock  (the "Series B Preferred Stock" and  together with the Series A Preferred
Stock, the "Preferred Stock")  with warrants to purchase  up to 500,000  shares,
representing  11.3% of the Class A Common Stock for cash proceeds of $10 million
and (iv) revise the terms of its $25.0 million principal amount senior note  due
2003  (the "Senior Note"). For additional information concerning the issuance of
the Preferred Stock  and the  warrants, see "Certain  Relationships and  Related
Transactions  --  Issuances  of  Preferred Stock."  The  cash  required  for the
consummation of  the  Phipps  Acquisition, the  repayment  of  indebtedness  and
related  transaction costs  will be  provided by the  net proceeds  of the Stock
Offering and the Note Offering, the sale of the Series B Preferred Stock and the
warrants and the KTVE Sale. The consummation of the Note Offering is conditioned
upon the  consummation of  the Financing  and  the Stock  Offering, but  is  not
conditioned  upon the consummation  of the Phipps Acquisition  or the KTVE Sale.
However, the Notes are subject to  a mandatory redemption at a redemption  price
equal  to 101%  of the  principal amount  of the  Notes plus  accrued and unpaid
interest to  the date  fixed for  redemption if  the Phipps  Acquisition is  not
consummated prior to a specified date. The consummation of the Stock Offering is
not  conditioned upon  the concurrent  consummation of  the Financing,  the KTVE
Sale, the Phipps Acquisition or the Note Offering.
 
    THIS PROXY STATEMENT IS NOT A PROSPECTUS OR OFFERING DOCUMENT AND SHALL  NOT
CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY SECURITIES.
 
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
    Gray   Kentucky  Television,  Inc.,  a  subsidiary  of  the  Company  ("Gray
Kentucky"), is a  party to a  University of Kentucky  Television Agreement  with
Host  Communications, Inc. ("Host"), pursuant to which Gray Kentucky is licensed
by Host to broadcast  University of Kentucky football  and basketball games.  In
addition,  Gray Kentucky  provides Host  with production  services in connection
with televising broadcasts  of University  of Kentucky  football and  basketball
games pursuant to a rights sharing agreement. During the year ended December 31,
1995,   the  Company  received  approximately   $332,000  resulting  from  these
arrangements.
 
    Bull Run Corporation currently owns 51.5% of the outstanding common stock of
Capital Sports Properties,  Inc. ("CSP").  CSP's assets  consist of  all of  the
outstanding  preferred stock of Host and warrants to purchase Host common stock.
Bull  Run  Corporation  also  owns   approximately  9.4%  of  Host's   currently
outstanding  common shares directly,  thereby giving Bull  Run Corporation total
direct  and  indirect  ownership  of  Host  of  approximately  29.7%,   assuming
conversion  of all currently outstanding  exercisable stock options and warrants
for Host common stock. Ralph W. Gabbard  and Robert S. Prather, Jr., members  of
the  Company's Board of Directors, are members of the Board of Directors of both
CSP and Host.
 
    The Company's Board of Directors  approved payments to Bull Run  Corporation
of  finders fees for the  acquisition of the GWINNETT  DAILY POST (the "Gwinnett
Acquisition"), WRDW-TV, a CBS affiliate  serving the Augusta, Georgia area  (the
"Augusta  Acquisition") and  the Phipps Acquisition.  The Company  agreed to pay
finders fees of $75,000 and $360,000 in connection with the Gwinnett Acquisition
and Augusta Acquisition, respectively. The Board of Directors has agreed to  pay
a finders fee of 1% of the proposed purchase price of the Phipps Acquisition for
services  performed, of which $550,000 was  due and included in accounts payable
at December 31, 1995.
 
    On January 3, 1996, Bull Run Corporation purchased for $10 million from  the
Company  (i) the 8% Note and (ii) warrants to purchase 487,500 shares of Class A
Common Stock at $17.88 per share,  300,000 of which are currently fully  vested,
with   the  remaining  warrants  vesting   in  five  equal  annual  installments
 
                                       12
<PAGE>
commencing January  3, 1997,  provided  that the  8%  Note is  outstanding.  The
warrants  must  be  approved by  the  Company's Shareholders.  See  "Issuance of
Warrants to Bull Run  Corporation." The warrants may  not be exercised prior  to
January 1998 and expire in January 2006. The exercise price and number of shares
issuable upon exercise of these warrants will be subject to adjustment from time
to  time upon  the occurrence  of certain  changes with  respect to  the Class A
Common Stock, such as stock dividends, stock splits, mergers and similar events.
The holder of these  warrants does not  have the right  to receive dividends  or
other  rights of shareholders  of the Company. The  Company obtained a "fairness
opinion"  from  The  Robinson-Humphrey  Company,  Inc.,  one  of  the   proposed
Underwriters  of the Stock Offering and the Note Offering, relative to the terms
and conditions of the 8% Note.
 
    In connection with the issuance  by the Company of  a $10 million letter  of
credit  in connection with the Phipps  Acquisition, J. Mack Robinson, a director
of the Company, executed a put agreement in favor of the letter of credit issuer
which such  issuer can  exercise if  the Company  defaults on  the repayment  of
amounts in accordance with the terms of the letter of credit.
 
ISSUANCES OF PREFERRED STOCK AND WARRANTS
 
    As  part of the Financing, the 8% Note  will be retired and the Company will
issue to Bull Run  Corporation, in exchange therefor,  1,000 shares of Series  A
Preferred  Stock.  Subject  to  certain limitations,  holders  of  the  Series A
Preferred Stock are entitled to receive, when,  as and if declared by the  Board
of  Directors, out of funds  of the Company legally  available for payment, cash
dividends at an annual rate of $800 per share. The Series A Preferred Stock  has
priority  as to dividends over the Class A Common Stock and Class B Common Stock
(the "Common Stock") and any other series or class of the Company's stock  which
ranks  junior as  to dividends as  to Series A  Preferred Stock. In  case of the
voluntary or involuntary liquidation, dissolution or winding up of the  Company,
holders  of  the  Series  A  Preferred  Stock  will  be  entitled  to  receive a
liquidation price of $10,000 per share, plus an amount equal to any accrued  and
unpaid dividends to the payment date, before any payment or distribution is made
to  the holders of  Common Stock or any  other series or  class of the Company's
stock which ranks junior as to liquidation  rights as to the Series A  Preferred
Stock.  The  Series A  Preferred  Stock may  be redeemed  at  the option  of the
Company, in whole or in part, at $10,000 per share, plus an amount equal to  any
accrued  and unpaid dividends to the  redemption date, and such redemption price
may be paid, at  the Company's option, in  cash or in shares  of Class A  Common
Stock. The holders of shares of Series A Preferred Stock will not be entitled to
vote  on any matter except (i) with  respect to the authorization or issuance of
capital stock ranking senior to the Series A Preferred Stock and with respect to
certain amendments  to the  Company's  Articles of  Incorporation, (ii)  if  the
Company shall have failed to declare and pay dividends on the Series A Preferred
Stock  for any six quarterly payment periods,  in which event the holders of the
Series A Preferred Stock shall be entitled to elect two additional directors  to
the  Company's Board of Directors until the full dividends accumulated have been
declared and  paid  and (iii)  as  required by  law.  In addition,  without  the
affirmative  vote of  the holders  of a  majority of  the outstanding  shares of
Series A Preferred  Stock, the Company  may not  authorize or issue  a class  or
series of security convertible into capital stock ranking senior to the Series A
Preferred  Stock as to  the payment of  dividends or the  distribution of assets
upon liquidation or adversely change the  preferences or powers of the Series  A
Preferred  Stock. The warrants issued  with the 8% Note  will vest in accordance
with the schedule described above provided the Series A Preferred Stock  remains
outstanding.
 
    In  addition, as part of  the Financing, the Company  will issue to Bull Run
Corporation of the Company, for $10 million, 1,000 shares of Series B  Preferred
Stock.  Subject to certain limitations, holders  of the Series B Preferred Stock
are entitled to receive, when, as and if declared by the Board of Directors, out
of funds of the  Company legally available for  payment, dividends at an  annual
rate  of $600  per share,  except that the  Company at  its option  may pay such
dividends in cash or may add the amount of such dividends to the then  effective
liquidation  price of the Series B Preferred Stock. The Series B Preferred Stock
has priority as to dividends over the Common Stock and any other series or class
of the Company's stock  which ranks junior  as to dividends as  to the Series  B
Preferred   Stock.  In  case  of   the  voluntary  or  involuntary  liquidation,
dissolution or winding  up of  the Company, holders  of the  Series B  Preferred
Stock will be entitled to receive a liquidation price of $10,000 per share, plus
an  amount equal to any accrued and unpaid dividends to the payment date, before
any payment or distribution is made to the holders of Common Stock or any  other
 
                                       13
<PAGE>
series  or class  of the  Company's stock which  ranks junior  as to liquidation
rights to the  Series B Preferred  Stock. The  Series B Preferred  Stock may  be
redeemed  at the option of the Company, in whole or in part, at any time or from
time to time,  at $10,000 per  share, plus an  amount equal to  any accrued  and
unpaid  dividends to the redemption date, and such redemption price may be paid,
at the Company's  option, in  cash or  in shares of  Class A  Common Stock.  The
holders  of shares of Series  B Preferred Stock will not  be entitled to vote on
any matter except (i) with respect  to the authorization or issuance of  capital
stock ranking senior to the Series B Preferred Stock and with respect to certain
amendments to the Company's Articles of Incorporation, (ii) if the Company shall
have failed to declare and pay dividends on the Series B Preferred Stock for any
six  quarterly  payment periods,  in which  event  the holders  of the  Series B
Preferred Stock  shall be  entitled to  elect two  additional directors  to  the
Company's  Board of  Directors until  the full  dividends accumulated  have been
declared and  paid  and (iii)  as  required by  law.  In addition,  without  the
affirmative  vote of  the holders  of a  majority of  the outstanding  shares of
Series B Preferred  Stock, the Company  may not  authorize or issue  a class  or
series  of security convertible into, capital stock ranking senior to the Series
B Preferred Stock as to the payment  of dividends or the distribution of  assets
upon  liquidation or voting rights or adversely change the preferences or powers
of the Series B Preferred Stock.
 
    In connection with the issuance of the  Series B Preferred Stock as part  of
the  Financing, (i)  the Company  will issue  to Bull  Run Corporation, warrants
entitling the holder thereof to purchase 500,000 shares of Class A Common  Stock
at  an exercise price equal to $24.00 per share. Of these warrants, 300,000 will
vest  upon  issuance,  with  the  remaining  warrants  vesting  in  five   equal
installments  commencing on the  first anniversary of the  date of issuance. The
warrants must  be  approved by  the  Company's shareholders.  See  "Issuance  of
Additional Warrants to Bull Run Corporation." They may not be exercised prior to
the  second anniversary  of the date  of issuance  and will expire  on the tenth
anniversary of the  date of issuance.  The exercise price  and number of  shares
issuable upon exercise of these warrants will be subject to adjustment from time
to  time upon  the occurrence  of certain  changes with  respect to  the Class A
Common Stock, such as stock dividends, stock splits, mergers and similar events.
The holder of these  warrants does not  have the right  to receive dividends  or
other rights of shareholders of the Company. The Company will obtain a "fairness
opinion"   from  The  Robinson-Humphrey  Company,  Inc.,  one  of  the  proposed
underwriters of the Stock Offering and  Note Offering relative to the terms  and
conditions of the Series B Preferred Stock and the warrants.
 
                   AMENDMENT TO THE ARTICLES OF INCORPORATION
                                   (ITEM TWO)
 
    The  Board of Directors  has adopted a  resolution unanimously approving and
recommending to the Company's shareholders  for their approval, an amendment  to
the  Company's Articles of  Incorporation to provide therein  for an increase to
50,000,000 the number of shares of  all classes which the Company has  authority
to  issue.  The Company's  Articles  of Incorporation  currently  authorizes the
issuance of 40,000,000 shares, of which 10,000,000 shares are designated Class A
Common Stock with  no par  value and  possess all  voting powers  (one vote  per
share);  10,000,000 shares are designated Class B Common Stock with no par value
which have no voting power; and  20,000,000 shares are designated "blank  check"
preferred  stock for  which the  designations, preferences,  conversion or other
rights, voting powers, restrictions, limitations as to dividends, qualifications
or terms  and  conditions  of  redemption  (collectively  the  "Limitations  and
Restrictions") are determined by the Board of Directors of the Company. As such,
the  Board of Directors of the Company is entitled to authorize the creation and
issuance of up to  20,000,000 shares of  preferred stock in  one or more  series
with  such Limitations and Restrictions as may be determined in the Board's sole
discretion with no further  authorization by security  holders required for  the
creation or issuance thereof.
 
    The Amendment would provide that 15,000,000 shares would be designated Class
A  Common Stock  with no  par value and  shall possess  10 votes  per share, and
15,000,000 shares shall  be designated Class  B Common Stock,  no par value  and
shall  possess one  vote per share.  The Amendment provides  that each presently
issued and outstanding share of Class A  Common Stock having one vote per  share
will  be converted automatically to one share  of Class A Common Stock having 10
votes per share. The Amendment
 
                                       14
<PAGE>
would  also establish certain  shareholder rights ("Class  B Rights"), which are
intended to insure  that a buyer  to acquire 100%  of the Class  A Common  Stock
tender for the issued and outstanding Class B Common Stock.
 
    Although  the Class B Rights might make the Company a less attractive target
for a takeover bid, the Class B Rights gives holders of the Class B Common Stock
the opportunity  to  participate in  any  premium that  might  be paid  for  the
purchase of 100% of the Class A Common Stock.
 
    If,  after June 27, 1996, any  person or group acquires beneficial ownership
of 100% of  the Class  A Common Stock  (a "Significant  Shareholder"), and  such
person  or group  does not immediately  after such  acquisition beneficially own
100% of Class B Common Stock, the  Class B Rights require that such  Significant
Shareholder,  within  a  90-day  period  beginning  the  day  after  becoming  a
Significant Shareholder, commence a public tender  offer to acquire 100% of  the
shares  of  Class  B Common  Stock  (a  "Class B  Protection  Transaction"). The
requirement to engage in a Class B Protection Transaction is satisfied by making
the requisite offer and purchasing validly  tendered shares, even if the  number
of  shares tendered is less than 100%.  The Rights cannot be amended without the
approval of the holders of a majority of the Class A Common Stock and a majority
of the Class B Common Stock, voting separately as classes.
 
    The offer price for 100% of the  shares of Class B Common Stock required  to
be  purchased by  the Significant Shareholder  pursuant to a  Class B Protection
Transaction must be the greater of (i)  the highest price per share paid by  the
Significant Shareholder for either class of Common Stock in the six-month period
ending  on the date  such person or  group became a  Significant Shareholder and
(ii) the highest price per share of either class of Common Stock on The New York
Stock  Exchange  (or  such  other   quotation  system  or  securities   exchange
constituting  the principal  trading market  for either  class of  Common Stock)
during the 30 calendar days preceding the  acquisition of 100% of the shares  of
Class A Common Stock.
 
    If  a  Significant  Shareholder  fails to  undertake  a  Class  B Protection
Transaction,  the  voting  rights  of  the  shares  of  Class  A  Common   Stock
beneficially  owned by such Significant  Shareholder that exceeded such holder's
comparable  percentage  of  Class  B  Common  Stock  would  be  suspended  until
completion  of  a Class  B Protection  Transaction or  until divestiture  of the
shares of Class A  Common Stock that triggered  such requirement. To the  extent
that  the voting power  of any shares of  Class A Common  Stock is so suspended,
such shares will not be included in the determination of aggregate voting shares
for any purpose. Neither the Class B Protection Transaction requirement nor  the
related  penalty  applies to  any increase  in percentage  ownership of  Class A
Common Stock resulting  solely from  a change  in the  total amount  of Class  A
Common Stock outstanding.
 
    For  purposes of  the Class B  Rights, the terms  "beneficial ownership" and
"group" generally have the same meanings  as used in Regulation 13D  promulgated
under the Exchange Act, subject to certain exceptions set forth in the Company's
Articles  of Incorporation.  In addition,  only shares  of Class  B Common Stock
acquired by a Significant Shareholder for an "equitable price" shall be  treated
as  being  beneficially owned  by  such Significant  Shareholder.  An "equitable
price" will be deemed to have been paid only when shares of Class B Common Stock
have been acquired at a price at least  equal to the greater of (i) the  highest
price  per share  paid by  the Significant Shareholder  for either  class of the
Common Stock in the  six-month period ending  on the date  such person or  group
became  a Significant Shareholder and (ii) the highest price per share of either
class of Common Stock on  the New York Stock  Exchange (or such other  quotation
system  or  securities exchange  constituting the  principal trading  market for
either class of  Common stock) during  the 30 calendar  days preceding the  date
such person or group became a Significant Shareholder.
 
    The Class B Rights do not prevent any person or group from acquiring 100% of
the  Class A Common Stock,  provided that such person  or group acquires 100% of
the Class B  Common Stock at  the same or  greater price, undertakes  a Class  B
Protection  Transaction or suffers suspension of the voting rights of the shares
of Class  A Common  Stock  as provided  by the  Class  B Rights.  If a  Class  B
Protection  Transaction is required, the purchase price to be paid in such offer
may be higher than the price at which a Significant Shareholder might  otherwise
be  able to acquire  of the Class  B Common Stock.  Such requirement, therefore,
could make  an acquisition  of the  Company more  expensive and,  if a  Class  B
Protection Transaction is required, time consuming, than if such requirement did
not exist. Consequently, a person or group might be
 
                                       15
<PAGE>
deterred  from acquiring the Company as  a result of such requirement. Moreover,
by restricting the ability of  an acquiror to acquire  the Class A Common  Stock
paying  a premium for such stock without  acquiring, or paying a similar premium
for, Class B Common Stock, the Class B Rights should help to reduce or eliminate
any discount on either class of Common Stock.
 
    In order to  effect the foregoing,  the Board of  Directors has  unanimously
approved  and recommends that the shareholders approve the proposed amendment to
Article 4 of the Articles of  Incorporation of the Company substantially in  the
form attached hereto as Appendix A.
 
    The  purpose of  this proposal  is to  provide additional  authorized Common
Stock for  corporate purposes  such as  equity offerings,  employee benefit  and
stock  option plans, future stock splits and future acquisitions and to create a
Class B Common Stock with one vote per  share to be used in the Stock  Offering.
See "Recent Developments."
 
    The  affirmative vote of the holders of a majority of the outstanding shares
of the Class A Common Stock is required to approve the Amendment.
 
    THE BOARD  OF  DIRECTORS  RECOMMENDS  A VOTE  "FOR"  THE  AMENDMENT  TO  THE
COMPANY'S ARTICLES OF INCORPORATION.
 
                                       16
<PAGE>
                            AMENDMENT TO THE BYLAWS
                                  (ITEM THREE)
 
    The  Board of Directors of the  Company has unanimously adopted a resolution
approving and recommending to the Company's shareholders for their approval,  an
amendment  to the Company's  Bylaws authorizing an amendment  to the Articles of
Incorporation to provide  for two classes  of voting stock  of the Company.  The
amendment  to the Bylaws, if adopted, would  delete the present provision of the
Bylaws that each outstanding  share of Company stock  entitled to vote shall  be
entitled  to one  vote upon  each matter  submitted to  a vote  of a  meeting of
shareholders. The  text of  the proposed  amendment to  the Bylaws  is  attached
hereto as Appendix B.
 
    The  affirmative vote of the holders of a majority of the outstanding shares
of the Class A Common Stock is required to approve the amendment of the Bylaws.
 
    THE BOARD  OF  DIRECTORS  RECOMMENDS  A VOTE  "FOR"  THE  AMENDMENT  TO  THE
COMPANY'S BYLAWS.
 
                                AMENDMENT TO THE
                    COMPANY'S 1992 LONG-TERM INCENTIVE PLAN
                                  (ITEM FOUR)
 
    In  1992, the Board of Directors adopted and the shareholders of the Company
approved, the Incentive Plan  which provides for the  granting of stock  options
and  other stock-based awards to key employees  of the Company. The total number
of shares of Class A Common Stock  issuable under the Incentive Plan was not  to
exceed  400,000 shares, subject to adjustment in  the event of any change in the
outstanding shares of  such stock by  reason of a  stock dividend, stock  split,
recapitalization,  merger,  consolidation  or  other  similar  changes generally
affecting shareholders of the Company. The  Company effected a 3-for-2 split  of
the  Class A Common  Stock in the  form of a  stock dividend on  October 2, 1995
resulting in 600,000  shares being  available for issuance  under the  Incentive
Plan.
 
    The  Board of  Directors believes that  the Incentive Plan  will advance the
interests of the Company and its shareholders by providing additional incentives
and motivation toward superior performance and  by enabling the Company and  its
subsidiaries  to attract  and retain the  services of key  employees, upon whose
judgment, talents and special efforts  the successful conduct of its  operations
is largely dependent.
 
    The  Incentive  Plan  is  administered  by  the  members  of  the Management
Personnel Committee of  the Board of  Directors (the "Committee"),  who are  not
eligible for selection as a participant under the Incentive Plan. The Committee,
by  majority action thereof,  is authorized in its  sole discretion to determine
the individuals to whom  the benefits will  be granted, the  type and amount  of
such  benefits and the terms of benefit grants; to interpret the Incentive Plan;
to prescribe, amend and rescind rules and regulations relating to the  Incentive
Plan;  and  to make  all  other determinations  necessary  or advisable  for the
administration of the Incentive Plan to  the extent not contrary to the  express
provisions  of the Incentive Plan. The complete  text of the Incentive Plan with
the proposed amendments is set forth in Appendix C to this Proxy Statement.  The
following  summary of certain provisions of  the Incentive Plan and the proposed
amendments is qualified in  its entirety by  reference to the  full text of  the
Incentive  Plan.  The amendments  will not  become effective  unless shareholder
approval is obtained.
 
INCENTIVE PLAN DESCRIPTION
 
    Under the terms of the Incentive Plan, key employees of the Company and  its
subsidiaries  (as determined  by the Committee  in its sole  discretion) will be
eligible to receive  (a) stock options  ("Stock Options") which  may or may  not
qualify  as incentive  stock options  within the meaning  of Section  422 of the
Code, (b)  stock  appreciation rights  ("SARs"),  (c) restricted  stock  of  the
Company   ("Restricted  Stock")  and/or  (d)  performance  awards  ("Performance
Awards"). Of  the 600,000  shares of  Class A  Common Stock  issuable under  the
Incentive Plan, no more than 150,000 shares may be issued as Restricted Stock.
 
                                       17
<PAGE>
AWARDS UNDER THE INCENTIVE PLAN
 
    STOCK  OPTIONS. Stock Options granted under the Incentive Plan shall entitle
the holder thereof to purchase shares of Class A Common Stock at the base  price
established  therefor by  the Committee, which  price, in the  case of incentive
stock options, shall not be less than the "Fair Market Value" (as defined in the
Incentive Plan) of the  Class A Common  Stock at the time  of grant. Such  Stock
Options  are exercisable in the discretion of the Committee at any time from and
after the six-month  anniversary date of  the grant during  the option  exercise
period. In no event will Stock Options be exercisable later than ten years after
the  date of the grant. Stock Options outstanding and unexercised at the time of
the death, disability or retirement of  the holder generally shall terminate  on
the  first to occur of  either the expiration date  thereof or the expiration of
twelve months after the date of such  event (except in the case of an  incentive
stock  option, which shall expire not  later than three months after termination
of employment upon retirement of the holder). Upon termination of the employment
of the holder for  any other reason Stock  Options shall not remain  exercisable
later  than  three months  after  the date  of such  event  or, if  earlier, the
expiration date of such option.
 
    There is no maximum or minimum number of shares for which a Stock Option may
be granted; however, for any employee, the aggregate Fair Market Value of  Class
A Common Stock subject to incentive stock options pursuant to the Incentive Plan
or any other stock option plan of the Company that are exercisable for the first
time in any calendar year may not exceed $100,000.
 
    SARS.  An SAR gives to the holder thereof a right to receive, at the time of
surrender,  cash or Class A Common Stock or a combination thereof equal in value
to the difference between the Fair Market  Value of the Class A Common Stock  at
the date of surrender of the SAR and the base price established by the Committee
therefor  at the time of grant. The base  price established on any SAR shall not
be less than the Fair Market  Value of the Class A  Common Stock on the date  of
the  grant  of the  SAR. The  Committee may  impose any  limitation that  it may
determine in its  discretion on the  maximum amount of  appreciation to be  paid
pursuant thereto. An SAR may be granted either independent of, or in conjunction
with,  any Stock Option. If  granted in conjunction with  a Stock Option, at the
discretion of the Committee, an SAR may either be surrendered (a) in lieu of the
exercise of such  Stock Option,  (b) in conjunction  with the  exercise of  such
Stock Option, or (c) upon lapse of such Stock Option.
 
    The  term of an SAR shall be established by the Committee. Rights in respect
of an SAR surrenderable in conjunction with a Stock Option shall expire upon the
death, disability, retirement or termination of employment of the holder thereof
at times similar to those established in respect of such related Stock  Options.
Rights  with respect to an SAR surrenderable  independent of a Stock Option will
be on the terms and conditions established by the Committee.
 
    RESTRICTED STOCK.   The Committee  may issue shares  of the  Class A  Common
Stock  to a designated employee  at a purchase price,  if any, determined by the
Committee. Such Restricted Stock may be  subject to forfeiture or repurchase  in
the  event of the termination of employment  within a specified period or in the
event any other conditions specified by the  Committee at the time of grant  are
not  subsequently met. During  the period of  restriction, holders of Restricted
Stock  shall  be  entitled  to  receive  and  retain  all  dividends  and  other
distributions  made in  respect of  such stock  and to  vote such  stock without
limitations.
 
    PERFORMANCE AWARDS.  The  Committee may grant  Performance Awards which  may
consist  of shares  of Class  A Common  Stock, monetary  units or  a combination
thereof. In  the  event that  certain  performance  goals are  achieved  over  a
designated   period  of  time,  the  Performance   Awards  will  be  made  in  a
predesignated form  in a  single payment  or in  installments as  the  Committee
determines  in its sole  discretion. The goals established  by the Committee may
include return on average total capital employed, earnings per share, return  on
shareholders'  equity  and  such  other  goals  as  may  be  established  by the
Committee. The participant shall  have no right  to vote any  shares of Class  A
Common Stock subject to a Performance Award, nor shall such participant have any
right  to  receive dividends  on  such shares  until  the performance  goals are
achieved and the shares are issued.
 
    CHANGE OF CONTROL OF THE COMPANY.  In the event of a "Change of Control" (as
defined in the Incentive  Plan), if provided by  the terms of the  participant's
award agreement, the following shall occur: (a) Stock
 
                                       18
<PAGE>
Options,  if  not  otherwise exercisable,  become  immediately  exercisable; (b)
unexercised Stock Options automatically include an  SAR feature for a period  of
six  months and seven  days after the date  of a Change of  Control, which is in
addition to any SAR separately granted in connection with such Stock Option; (c)
SARs become, if not otherwise then surrenderable, immediately surrenderable; (d)
restrictions lapse on Restricted Stock already earned, and such Restricted Stock
becomes immediately vested; and (e)  any outstanding Performance Award shall  be
deemed  to be fully  earned and all payments  on such awards shall  be made in a
lump sum.
 
    AMENDMENT AND TERMINATION.  The Incentive Plan is to remain in effect  until
(a)  all Class A Common Stock reserved  under the Incentive Plan shall have been
purchased or acquired; (b) the Board terminates the Incentive Plan; or (c)  July
1,  2002, whichever shall first occur. The  Board at any time may terminate and,
from time to time, may  amend or modify terms  of the Incentive Plan;  provided,
however,  that no  such action  of the  Board may,  without the  approval of the
shareholders of the Company: (a) increase the total amount of stock or  increase
the  amount and type of awards that may  be issued under the Incentive Plan; (b)
change the provisions of the Incentive Plan regarding the minimum price, if any,
of awards, or (c) change the class  of employees entitled to participate in  the
Incentive  Plan. No amendment, modification or termination of the Incentive Plan
may in any  manner adversely  affect any  awards theretofore  granted under  the
Incentive  Plan  without the  consent of  the  participant affected  thereby. In
addition, awards may  be substituted  or exchanged  for other  awards under  the
Incentive Plan by mutual agreement of the Company and the participant.
 
THE PROPOSED AMENDMENTS
 
    Because  of the limited number of remaining Class A Common Stock and because
of the proposed offering of the newly created Class B Common Stock, with  voting
power,  (upon  Shareholder  approval)  the Board  of  Directors  believes  it is
appropriate at this time to change the shares to be awarded under the  Incentive
Plan  to Class B  Common Stock and  to authorize additional  shares for issuance
under the  Incentive  Plan.  Therefore,  on February  22,  1996,  the  Board  of
Directors adopted the following resolution:
 
        "RESOLVED,  that  subject to  the approval  of  the shareholders  of the
    Company of the  Amendment to the  Articles of Incorporation  to provide  for
    Class B Common Stock, the 1992 Long-Term Incentive Plan is hereby amended to
    delete  Subsection "u" of Section II in  its entirety and substitute in lieu
    thereof the following:
 
        "(u) Stock  means the  authorized and  unissued shares  of the  Class  B
    Common  Stock of the Company  or reacquired shares of  the Company's Class B
    Common Stock in its treasury."
 
        "RESOLVED FURTHER,  that all  reserved and  unissued shares  of Class  A
    Common  Stock are hereby  no longer reserved  for use in  the 1992 Long-Term
    Incentive Plan and Section IV of the  Plan is hereby amended to reserve  for
    issuance  of  the Plan  an aggregate  of  400,000 shares  of Class  B Common
    Stock."
 
FEDERAL INCOME TAX CONSEQUENCES
 
    The following is a summary of the principal Federal income tax  consequences
of  transactions under the Incentive Plan. It  does not describe all Federal tax
consequences,  nor  does  it  address  possible  state,  local  or  foreign  tax
consequences.
 
    No  income will be  realized by a  participating officer or  employee on the
grant of an incentive stock option or an option which is not an incentive  stock
option  ("nonqualified option")  or upon the  award of Restricted  Stock, or the
grant of an SAR,  and the Company will  not be entitled to  a deduction at  such
time.  If a holder exercises  an incentive stock option  and does not dispose of
the shares acquired within two years from  the date of the grant, or within  one
year  from the date of exercise of the option, no income will be realized by the
holder at the time of  exercise. The exercise of  an incentive stock option  may
subject  the holder  to the  alternative minimum  tax. The  Company will  not be
entitled to a deduction by reason of the exercise.
 
    If a holder disposes of the  shares acquired pursuant to an incentive  stock
option  within two years from the date of grant of the option or within one year
from   the   date    of   exercise    of   the   option,    the   holder    will
 
                                       19
<PAGE>
realize  ordinary income at the time of disposition which will equal the excess,
if any, of the lesser of (a) the amount realized on the disposition, or (b)  the
Fair Market Value of the shares on the date of exercise, over the holder's basis
in the shares. The Company will be entitled to a deduction in an amount equal to
such  income in the year of such disposition, provided the Company complies with
applicable rules and regulations  of the Code, including  Section 162(m) of  the
Code.
 
    Upon  the exercise of a nonqualified option, the excess, if any, of the Fair
Market Value of the  stock on the  date of exercise over  the purchase price  is
ordinary  income to the holder  as of the date of  exercise. The Company will be
entitled to a deduction  equal to such  excess amount in  the year of  exercise,
provided the Company complies with applicable rules and regulations of the Code,
including Section 162(m) of the Code.
 
    Subject to voluntary election by the holder under Section 83(b) of the Code,
a holder will realize income as a result of the award of Restricted Stock at the
time  the restrictions  expire on such  shares. An election  pursuant to Section
83(b) of the Code would have the effect of causing the holder to realize  income
in  the year in which such award was granted. The amount of income realized will
be the difference between the Fair Market  Value of the shares on the date  that
such restrictions expire (or on the date of issuance of the shares, in the event
of  a Section 83(b) election)  over the purchase price,  if any, of such shares.
The Company will be entitled to a deduction equal to the income realized in  the
year in which the holder is required to report such income, provided the Company
complies  with applicable rules  and regulations of  the Code, including Section
162(m) of the Code.
 
    A holder will realize income as a result  of the surrender of an SAR at  the
time the stock is issued or the cash is paid. The amount of income realized will
be  equal to the Fair Market Value of  shares issued on the date of surrender of
the SAR, plus the amount of cash, if any received. The Company will be  entitled
to  a deduction equal  to the income  realized in the  year in which  the SAR is
surrendered for payment. A participant will  recognize income with respect to  a
Performance  Award at the time  the shares are issued or  the cash is paid after
the award is earned.  The amount of  income realized will be  equal to the  Fair
Market  Value of the award on the date it was paid. The Company will be entitled
to a deduction equal to the income realized in the year that the award was paid,
provided the Company complies with applicable rules and regulations of the Code,
including Section 162(m) of the Code.
 
    The affirmative vote of the holders of a majority of the outstanding  shares
of the Class A Common Stock is required to approve the proposed amendment to the
Incentive Plan.
 
    THE  BOARD  OF  DIRECTORS  RECOMMENDS  A  VOTE  "FOR"  THE  ADOPTION  OF THE
AMENDMENTS TO THE COMPANY'S 1992 LONG TERM INCENTIVE PLAN.
 
                  ISSUANCE OF WARRANTS TO BULL RUN CORPORATION
                                  (ITEM FIVE)
 
    On January  3,  1996,  the Company  issued  (i)  the 8%  Note  to  Bull  Run
Corporation and (ii) warrants to purchase 487,500 shares of Class A Common Stock
at  $17.88  per  share  subject  to approval  of  a  majority  of  the Company's
shareholders. See "Certain Relationships and Related Transactions -- Issuance of
Preferred Stock and  Warrants." In accordance  with the regulations  of The  New
York  Stock Exchange, the Company is seeking the approval of the shareholders of
the Company of the issuance of such warrants to Bull Run Corporation.
 
    The affirmative vote of the holders of a majority of the outstanding  shares
of the Class A Common Stock is required to approve the issuance of the warrants.
 
    THE  BOARD OF DIRECTORS RECOMMENDS A VOTE  "FOR" APPROVAL OF THE ISSUANCE OF
THE WARRANTS TO BULL RUN CORPORATION.
 
                                       20
<PAGE>
            ISSUANCE OF ADDITIONAL WARRANTS TO BULL RUN CORPORATION
                                   (ITEM SIX)
 
    As part  of  the  Financing, the  Company  proposes  to issue  to  Bull  Run
Corporation 1,000 shares of Series B Preferred Stock and warrants to purchase an
aggregate  of 500,000  shares of Class  A Common  Stock at an  exercise price of
$24.00  per  share  subject  to  approval   of  a  majority  of  the   Company's
shareholders. See "Certain Relationships and Related Transactions -- Issuance of
Preferred  Stock and  Warrants." In accordance  with the regulations  of The New
York Stock Exchange, the Company is seeking the approval of the shareholders  of
the Company of the issuance of the warrants to Bull Run Corporation.
 
    The  affirmative vote of the holder of  a majority of the outstanding shares
of the Class A Common Stock is required to approve the issuance of the warrants.
 
    THE BOARD OF DIRECTORS RECOMMENDS A  VOTE "FOR" APPROVAL OF THE ISSUANCE  OF
THE WARRANTS TO BULL RUN CORPORATION.
 
                AMENDMENT TO THE NON-QUALIFIED STOCK OPTION PLAN
                 FOR THE NON-EMPLOYEE DIRECTORS OF THE COMPANY
                                  (ITEM SEVEN)
 
    On  February 22,  1996, the  Board of  Directors of  the Company  approved a
Special Committee's recommendation  of an amendment  to the Non-Qualified  Stock
Option  Plan  for  the  non-employee directors  of  the  Company.  The following
resolution was adopted by  the Board of Directors  to become effective upon  the
approval  by the shareholders of the Company of the Amendment to the Articles of
Incorporation to provide for Class B Common Stock having one vote per share:
 
        "RESOLVED, that  subject to  the  approval of  the shareholders  at  the
    Annual  Meeting of  Shareholders in  1996, beginning  in 1996  and each year
    thereafter, each non-employee director of  the Company shall be granted  the
    opportunity  to purchase up to 7,500 shares  of the Company's Class B Common
    Stock directly from the Company by the end of the first month following  the
    close  of the Company's fiscal  year at a price  per share approximating the
    recent market  price at  the time  of grant.  Such maximum  amount shall  be
    automatically  adjusted for  any stock  dividends, splits,  or other similar
    distributions as they occur. The exact  number of shares or price per  share
    shall  be determined by  the Management Personnel Committee  of the Board of
    Directors each year, and the  Company's non-qualified Stock option plan  for
    non-employee directors shall be amended to provide for the foregoing"
 
    The  Company compensates non-employee directors  because of the judgment and
experience they provide, the responsibility they assume, and the time and effort
they  expend  in   informing  themselves  about   the  Company's  business   and
participating in meetings of the Board and its committees. In the opinion of the
Company's  management, compensation  of non-employee  directors should  be fair,
reasonable and competitive with what other companies of its size provide so that
the Company would not be disadvantaged  in seeking to attract and retain  highly
qualified directors.
 
    THE  BOARD  OF DIRECTORS  RECOMMENDS THAT  THE  SHAREHOLDERS VOTE  "FOR" THE
AMENDMENT TO THE NON-QUALIFIED STOCK OPTION PLAN FOR NON-EMPLOYEE DIRECTORS.
 
                 APPOINTMENT OF INDEPENDENT AUDITORS OF COMPANY
                                  (ITEM EIGHT)
 
    The Board of  Directors has appointed  Ernst & Young  LLP, certified  public
accountants, as independent auditors of the Company and its subsidiaries for the
year  ending December 31, 1996. The appointment  of this firm was recommended to
the Board by the Audit Committee.
 
                                       21
<PAGE>
    Ernst &  Young LLP  has served  the  Company and  its subsidiaries  in  this
capacity  since 1967. The firm has advised the Company that neither the firm nor
any of its partners holds any direct financial interest or any material indirect
financial interest in the Company or any of its subsidiaries in the capacity  of
promoter, underwriter, voting trustee, director, officer or employee.
 
    One  or more representatives  of Ernst &  Young LLP will  be present at this
year's Annual  Meeting of  Shareholders,  will have  an  opportunity to  make  a
statement  if he or  she desires to do  so, and will be  available to respond to
appropriate questions.
 
    The Board of Directors  recommends the appointment of  Ernst & Young LLP  as
independent  auditors for the Company.  If the appointment is  not approved by a
majority of the votes cast at the  meeting on this proposal, the appointment  of
independent auditors will be reconsidered by the Board.
 
    THE  BOARD  OF  DIRECTORS  RECOMMENDS  A  VOTE  "FOR"  THE  APPROVAL  OF THE
APPOINTMENT OF AUDITORS.
 
                               OTHER INFORMATION
 
    All  information  contained  in  this   Proxy  Statement  relating  to   the
occupations  and security holdings  of directors and officers  of the Company is
based upon information received from the individual directors and officers.
 
         SHAREHOLDER PROPOSALS FOR PRESENTATION AT NEXT ANNUAL MEETING
 
    Any proposal of a  shareholder of the  Company to be  presented at the  next
Annual  Meeting  of the  Shareholders of  the  Company must  be received  by the
Secretary of the Company at  the address set forth  below on or before  February
26,  1997  for inclusion  in the  Company's  proxy statement  and form  of proxy
relating to that meeting.
 
    The above notice  and proxy  statement are  sent by  order of  the board  of
directors.
 
                                          Robert A. Beizer
                                          SECRETARY
 
Dated: June 6, 1996
 
                                       22
<PAGE>
                                   APPENDIX A
 
                             ARTICLES OF AMENDMENT
                                       OF
                       GRAY COMMUNICATIONS SYSTEMS, INC.
 
                                       1.
 
    The name of the corporation is Gray Communications Systems, Inc.
 
                                       2.
 
    The  Articles of  Incorporation of the  Corporation are  amended by striking
paragraphs one and two of Article 4  and the section entitled "Common Stock"  of
Article  4  thereof in  their  entirety and  inserting  in lieu  thereof amended
paragraphs one and  two of  Article 4 and  an amended  section entitled  "Common
Stock" of Article 4 as set forth in Exhibit A attached hereto.
 
                                       3.
 
    Upon  the filing of these Articles of  Amendment with the Secretary of State
of the State of Georgia (the  "Effective Date"), and without any further  action
on  the  part  of  the  Corporation  or  its  shareholders,  each  share  of the
Corporation's Class  A Common  Stock, no  par  value, one  vote per  share  (the
"Existing  Class A  Common Stock"),  then issued  (including shares  held in the
treasury of the  Corporation) shall automatically  be reclassified, changed  and
converted into one share of Class A Common Stock, no par value, having ten votes
per  share.  Certificates previously  representing  shares of  Existing  Class A
Common Stock shall be deemed to represent shares of Class A Common Stock.
 
                                       4.
 
    Upon the Effective Date and  without any further action  on the part of  the
Corporation  or its shareholders, each share of the Corporation's Class B Common
Stock, no  par value,  non voting  (the "Existing  Class B  Common Stock")  then
issued  (including  shares  held  in  the  treasury  of  the  Corporation) shall
automatically be reclassified, changed and converted  into one share of Class  B
Common  Stock, no par  value, having one vote  per share. Certificate previously
representing shares  of  Existing  Class  B Common  Stock  shall  be  deemed  to
represent shares of Class B Common Stock.
 
                                       5.
 
    This  amendment was duly  adopted by the shareholders  of the Corporation on
June 27, 1996, in accordance with the provisions of O.C.G.A. 14-2-1003.
 
    IN WITNESS WHEREOF, the Corporation  has caused these Articles of  Amendment
to  be executed by its duly authorized officer on this the      day of         ,
1996.
 
                                  GRAY COMMUNICATIONS SYSTEMS, INC.
 
                                  By:
                                        ----------------------------------------
 
                                  Its:
                                        ----------------------------------------
 
                                      A-1
<PAGE>
                                                                       EXHIBIT A
 
                                       4.
 
    The  total number of shares of all  classes which the Corporation shall have
authority to  issue is  50,000,000 shares,  consisting of  15,000,000 shares  of
Class  A Common Stock, no par value  ("Class A Common Stock"); 15,000,000 shares
of Class B Common Stock, no par  value ("Class B Common Stock"); and  20,000,000
shares of Preferred Stock ("Preferred Stock").
 
    The  designations and the  preferences, conversion and  other rights, voting
powers, restrictions, limitations as to dividends, qualification, and terms  and
conditions of redemptions of the shares of each class of stock are as follows:
 
                                  COMMON STOCK
 
    The powers, preferences and rights of the Class A Common Stock and the Class
B  Common Stock,  and the  qualifications, limitations  or restrictions thereof,
shall be as follows:
 
        (a)  VOTING.  Holders of Class  A Common Stock are entitled to ten  (10)
    votes  per share. Holders  of Class B  Common Stock are  entitled to one (1)
    vote per share. All actions submitted to a vote of shareholders are voted on
    by holders of Class A and Class  B Common Stock voting together as a  single
    class, except as otherwise provided herein or by law.
 
        (b)  DIVIDENDS AND OTHER DISTRIBUTIONS.  Holders of Class A Common Stock
    and  holders of Class B  Common Stock are entitled  to receive dividends and
    other distributions in cash, stock or property of the Corporation as may  be
    declared  thereon by the  Board of Directors out  of funds legally available
    therefor. Each share  of Class  A Common  Stock and  each share  of Class  B
    Common  Stock  shall have  identical rights  with  respect to  dividends and
    distributions   (including    distributions   in    connection   with    any
    recapitalization,  and upon  liquidation, dissolution or  winding up, either
    partial or complete, of the Corporation.)
 
        (c)  CLASS B PROTECTION FEATURE.
 
           (1) If, after the date on which the Articles of Amendment adding this
       provision to these  Articles are  filed with  the Secretary  of State  of
       Georgia  (the "Effective Date"), any  person or group acquires beneficial
       ownership of 100% or  more of the then  issued and outstanding shares  of
       Class  A Common  Stock (such  acquisition making  such person  or group a
       "Significant Shareholder"), and such person or group does not immediately
       after such acquisition beneficially own  an equal percentage of the  then
       issued  and outstanding shares of Class  B Common Stock, such Significant
       Shareholder must, within a 90-day period beginning the day after becoming
       a Significant Shareholder, commence a  public tender offer in  compliance
       with  all applicable laws and regulations to acquire additional shares of
       Class B Common Stock (a "Class B Protection Transaction") as provided  in
       this  subsection  (c)  of the  section  entitled "Common  Stock"  of this
       Article 4.
 
           (2) In a Class B Protection Transaction, the Significant  Shareholder
       must  offer to acquire from  all the other holders  of the Class B Common
       Stock all of the  issued and outstanding shares  of Class B Common  Stock
       beneficially  owned by them. The Significant Shareholder must acquire all
       shares validly tendered.
 
           (3) The offer price for any  shares of Class B Common Stock  required
       to  be  purchased by  a  Significant Shareholder  pursuant  to a  Class B
       Protection Transaction shall be the greater of (i) the highest price  per
       share paid by the Significant Shareholder for any share of Class A Common
       Stock  or Class  B Common  Stock (whichever  is higher)  in the six-month
       period ending  on the  date such  person or  group became  a  Significant
       Shareholder  and (ii)  the highest  closing price of  a share  of Class A
       Common Stock or  Class B Common  Stock (whichever is  higher) on The  New
       York  Stock  Exchange  (or  such  other  quotation  system  or securities
       exchange constituting the  principal trading market  for either class  of
       Common  Stock)  during  the  30 calendar  days  preceding  the  date such
 
                                      A-2
<PAGE>
       person or  group became  a Significant  Shareholder. If  the  Significant
       Shareholder  has acquired Class A Common Stock or Class B Common Stock in
       the six-month period ending  on the date such  person or group becomes  a
       Significant  Shareholder for consideration other  than cash, the value of
       such consideration per share  of Class A Common  Stock or Class B  Common
       Stock shall be as determined in good faith by the Board of Directors.
 
           (4)  The requirement to engage in a Class B Protection Transaction is
       satisfied by making the requisite  offer and purchasing validly  tendered
       shares,  even if the number of shares tendered is less than the number of
       shares for which tender was sought in the required offer.
 
           (5) If a Significant Shareholder fails  to make an offer required  by
       this  subsection  (c)  of the  section  entitled "Common  Stock"  of this
       Article 4,  or to  purchase  shares validly  tendered and  not  withdrawn
       (after  proration,  if any),  such Significant  Shareholder shall  not be
       entitled to vote any shares of Class A Common Stock beneficially owned by
       such Significant Shareholder and acquired by such Significant Shareholder
       after the Effective Date unless and until such requirements are  complied
       with  or unless and until all shares of Class A Common Stock causing such
       offer required to be  effective are no longer  owned by such  Significant
       Shareholder. To the extent that the voting power of any shares of Class A
       Common  Stock is so  suspended, such shares  will not be  included in the
       determination of  aggregate voting  shares for  any purpose  under  these
       Articles of Incorporation or the Georgia Business Corporation Code.
 
           (6)  All calculations with respect  to percentage ownership of issued
       and outstanding shares of either class of Common Stock will be based upon
       the numbers of issued and outstanding shares reported by the  Corporation
       on  the last filed of (i) the  Corporation's most recent Annual Report on
       Form 10-K, (ii)  its most  recent definitive proxy  statement, (iii)  its
       most recent Quarterly Report on Form 10-Q or (iv) if any, its most recent
       Current Report on Form 8-K.
 
           (7)  For  purposes of  this subsection  (c)  of the  section entitled
       "Common Stock"  of this  Article 4,  the term  "person" means  a  natural
       person,   company,  government,  or   political  subdivision,  agency  or
       instrumentality of a government, or  other entity. The terms  "beneficial
       ownership"  and "group" have the same  meanings as used in Regulation 13D
       promulgated under the Securities  Exchange Act of  1934, as amended  (the
       "Exchange   Act"),   subject   to  the   following   qualifications:  (i)
       relationships by blood or marriage between or among any persons will  not
       constitute  any of such persons  a member of a  group with any other such
       persons, absent  affirmative attributes  of  concerted action;  (ii)  any
       person  acting in his official  capacity as a director  or officer of the
       Corporation shall  not be  deemed to  beneficially own  shares of  Common
       Stock  where such  beneficial ownership  exist solely  by virtue  of such
       person's status as a trustee (or similar position) with respect to shares
       of Common  Stock held  by plans  or  trusts for  the general  benefit  of
       employees  or retirees of the Corporation, and actions taken or agreed to
       be taken  by him  in such  official  capacity or  in any  other  official
       capacity  will not be  deemed to constitute  such a person  a member of a
       group with any other person; and (iii)  formation of a group will not  be
       deemed  to be  an acquisition  by the  group (or  any member  thereof) of
       beneficial ownership of any shares of Class A Common Stock then owned  by
       a  group  member and  acquired by  such member  from the  Corporation, by
       operation of law,  by will  or the laws  of descent  or distribution,  by
       charitable  contribution or gift, or by  foreclosure of a bona fide loan.
       Furthermore, for  the purposes  of calculating  the number  of shares  of
       Class B Common Stock beneficially owned by such shareholder or group; (a)
       shares  of Class B  Common Stock acquired  by gift shall  be deemed to be
       beneficially owned by such  shareholder or member of  such group only  if
       such gift is made in good faith and not for the purposes of circumventing
       the  Class B Protection Feature; (b) only  shares of Class B Common Stock
       owned of record by such shareholder or  member of such group, or held  by
       others  as nominees of such shareholder  or member and identified as such
       to the Corporation,  shall be  deemed to  be beneficially  owned by  such
       shareholder  or group  (provided that shares  with respect  to which such
       shareholder or  member has  sole  investment and  voting power  shall  be
       deemed  to be beneficially owned thereby); and (c) only shares of Class B
       Common Stock acquired by such shareholder or member of such group for  an
       "equitable  price" shall be  treated as being  beneficially owned by such
 
                                      A-3
<PAGE>
       shareholder or group. An  "equitable price" will be  deemed to have  been
       paid  only when shares  of Class B  Common Stock have  been acquired at a
       price at least equal to  the greater of (i)  the highest price per  share
       paid by the Significant Shareholder in cash or in non-cash consideration,
       for any shares of Class A Common Stock or Class B Common Stock (whichever
       is  higher) in  the six-month  period ending on  the date  such person or
       group became a Significant Shareholder and (ii) the highest closing price
       of a share of Class A Common Stock or Class B Common Stock (whichever  is
       higher) on The New York Stock Exchange (or such other quotation system or
       securities  exchange constituting the principal trading market for either
       class of Common  Stock) during the  30 calendar days  preceding the  date
       such  person or group became a Significant Shareholder, with the value of
       any non-cash consideration in either  case being determined by the  Board
       of Directors acting in good faith.
 
        (d)   PREEMPTIVE RIGHTS.   The holders  of the Class  A Common Stock and
    Class B  Common  Stock  do  not have  preemptive  rights  enabling  them  to
    subscribe  for or receive shares of any class of stock of the Corporation or
    any other securities convertible  into shares of any  class of stock of  the
    Corporation.
 
        (e)     MERGER  AND  CONSOLIDATION.    In  the  event  of  a  merger  or
    consolidation of the Corporation with or into another entity (whether or not
    the Corporation  is the  surviving entity),  or a  statutory share  exchange
    involving  the Common Stock,  the holders of  Class B Common  Stock shall be
    entitled to receive the same amount  and form of consideration per share  as
    the  per share consideration, if any, received by the holders of the Class A
    Common Stock in such merger or consolidation.
 
        (f)  SUBDIVISION  OF SHARES.   If the  Corporation shall  in any  manner
    split,  subdivide or combine the outstanding  shares of Class A Common Stock
    or Class B Common Stock, the outstanding  shares of the other such class  of
    Common  Stock shall be  proportionally split, subdivided  or combined in the
    same manner and on  the same basis  as the outstanding  shares of the  other
    class of Common Stock have been split, subdivided or combined.
 
        (g)   POWER TO SELL  AND PURCHASE SHARES.   The Board of Directors shall
    have the power to cause the Corporation to issue and sell all or any part of
    any  class  herein   or  hereafter  authorized   to  such  persons,   firms,
    associations,  or corporations, and for such  consideration, as the Board or
    Directors shall from time to time, in its discretion, determine, whether  or
    not  greater consideration could be  received upon the issue  or sale of the
    same number of shares of another  class, and as otherwise permitted by  law.
    The  Board of  Directors shall  have the power  to cause  the Corporation to
    purchase any  class  of  stock  herein or  hereafter  authorized  from  such
    persons,  firms, associations, or corporations,  and for such consideration,
    as the  Board of  Directors shall  from  time to  time, in  its  discretion,
    determine,  whether or not less consideration could be paid upon to purchase
    of the same number of shares of another class, and as otherwise permitted by
    law.
 
        (h)  AMENDMENTS.  In addition to any other vote provided for by law,  by
    these  Articles  or  the By-Laws  of  the  Corporation or  by  the  Board to
    Directors, the affirmative vote of at least  a majority of the vote cast  by
    the  holders of shares of Class B  Common Stock, voting as a separate group,
    at any meeting of shareholders shall  be required to amend, alter or  repeal
    any  provision of the section entitled "Common Stock" of this Article 4 that
    adversely affects the rights of the holders of the Class B Common Stock.
 
                                      A-4
<PAGE>
                                   APPENDIX B
 
    RESOLVED,  that  the Bylaws  of the  Company  be, and  the same  hereby are,
amended by deleting the current Section 9 of Article II thereof in its entirety,
and substituting in lieu thereof the following:
 
    Section 9.  VOTING  OF SHARES.   All elections by  stockholders shall be  by
ballot  unless waived by the unanimous  consent of those stockholders present in
person or by proxy in the meeting. The  vote on any questions, upon demand of  a
stockholder  present in  person or  by proxy, shall  be by  a stock  vote and by
ballot. The stockholders shall have power by  a majority vote at any meeting  to
remove any director or officer from office."
 
                                      B-1
<PAGE>
                                   APPENDIX C
                         1992 LONG TERM INCENTIVE PLAN
            [SENTENCES OR PARAGRAPHS CONTAINING PROPOSED AMENDMENTS
                     ARE ITALICIZED AND IN BOLD-FACE TYPE.]
 
                     SECTION 1. ESTABLISHMENT AND PURPOSE.
 
    Gray  Communications Systems, Inc. hereby  establishes a long term incentive
plan to be named the Gray Communications Systems, Inc. 1992 Long Term  Incentive
Plan,  for certain employees of the Company and its subsidiaries. The purpose of
this Plan  is  to  encourage certain  employees  of  the Company,  and  of  such
subsidiaries  of the Company as the Committee administering the Plan designates,
to acquire Common Stock of the Company or to receive monetary payments based  on
the  value  of such  stock  or based  upon achieving  certain  goals on  a basis
mutually advantageous to  such employees  and the  Company and  thus provide  an
incentive  for continuation of the  efforts of employees for  the success of the
Company and for continuity of employment.
 
                            SECTION 2. DEFINITIONS.
 
    Whenever used herein, the following terms shall have the respective meanings
set forth below:
 
    (a) ACT means the Securities Exchange Act  of 1934, as amended from time  to
       time.
 
    (b)  AWARD  means any  Stock  Option, Stock  Appreciation  Right, Restricted
       Stock, or Performance Award granted under the Plan.
 
    (c) BASE PRICE  means, in  the case  of an  Option or  a Stock  Appreciation
       Right,  a price fixed by  the Committee at which  the Option or the Stock
       Appreciation Right may be  exercised, which in the  case of an  Incentive
       Stock Option or a Stock Appreciation Right shall not be less than 100% of
       the  Fair Market Value of a  share of Stock on the  date of grant of such
       option or right.
 
    (d) BOARD means the Board of Directors of the Company.
 
    (e) CHANGE OF CONTROL IS DEFINED IN SECTION 14.
 
    (f) CODE means the Internal Revenue Code  of 1986, as amended and in  effect
       from time to time.
 
    (g) COMMITTEE means those members of the Compensation Committee of the Board
       who  are not eligible for participation in  the Plan or any other plan of
       the  Company,   except   plans   meeting   the   requirements   of   Rule
       16b-3(c)(2)(i)(A)-(D)  promulgated under the Act,  and who during the one
       year period prior to becoming a member of the Compensation Committee were
       not eligible for selection as a Participant in the Plan or any other plan
       of  the  Company,   except  plans  meeting   the  requirements  of   Rule
       16b-3(c)(2)(i)(A)-(D).
 
    (h) COMPANY means Gray Communications Systems, Inc., a Georgia Corporation.
 
    (i)  DISABILITY means permanent  and total disability  as defined in Section
       22(e)(3) of the Code, as determined by the Committee in good faith,  upon
       receipt of and in reliance on sufficient competent medical advice.
 
    (j) EMPLOYEE means a salaried employee (including officers and directors who
       are also employees) of any member of the Group.
 
    (k)  FAIR MARKET VALUE  means, for any  particular date, (i)  for any period
       during which the  Stock shall  not be listed  for trading  on a  national
       securities  exchange, but when prices for  the Stock shall be reported by
       the National  Market System  of the  National Association  of  Securities
       Dealers Automated Quotation System ("NASDAQ"), the last transaction price
       per  share as quoted  by National Market  System of NASDAQ,  (ii) for any
       period during  which the  Stock shall  not  be listed  for trading  on  a
       national securities exchange or its price reported by the National Market
       System of
 
                                      C-1
<PAGE>
       NASDAQ,  but when prices for  the Stock shall be  reported by NASDAQ, the
       closing bid price as reported by the NASDAQ, (iii) for any period  during
       which  the Stock  shall be  listed for  trading on  a national securities
       exchange, the closing price per share of stock on such exchange as of the
       close of such trading day or (iv) the market price per share of Stock  as
       determined by a nationally recognized investment banking firm selected by
       the  Board of  Directors in  the event neither  (i), (ii)  or (iii) above
       shall be applicable. If Market Price is to be determined as of a day when
       the securities markets are not open,  the Market Price on that day  shall
       be the Market Price on the preceding day when the markets were open.
 
    (l) GROUP means the Company and every Subsidiary of the Company.
 
    (m)  OPTION  means the  right  to purchase  Stock at  the  Base Price  for a
       specified period of time. For purposes of  the Plan, an Option may be  an
       INCENTIVE  STOCK OPTION within the meaning of  Section 422 of the code, a
       NONQUALIFIED STOCK OPTION, or any other type of option encompassed by the
       Code.
 
    (n)  PARTICIPANT  means  any  Employee   designated  by  the  Committee   to
       participate in the Plan.
 
    (o)  PERFORMANCE AWARD means a right to receive a payment equal to the value
       of a  unit or  other measure  as  determined by  the Committee  based  on
       performance during a Performance Period.
 
    (p) PERFORMANCE PERIOD means a period of not more than ten years established
       by  the  Committee  during which  certain  performance goals  set  by the
       Committee are to be met.
 
    (q) PERIOD OF RESTRICTION means the period during which a grant of shares of
       Restricted Stock is restricted pursuant to Section 11 of the Plan.
 
    (r) REPORTING PERSON means a person subject to Section 16 of the act.
 
    (s) RESTRICTED STOCK means Stock granted pursuant to Section 11 of the Plan,
       but a share of  such Stock shall  cease to be  Restricted Stock when  the
       conditions  to and limitations  on transferability under  Section 11 have
       been satisfied or have expired, respectively.
 
    (t) RETIREMENT (INCLUDING  NORMAL, EARLY, and  DISABILITY Retirement)  means
       termination   of  employment  with  eligibility   for  normal,  early  or
       disability retirement benefits under the terms of the Gray Communications
       Systems, Inc. Pension Plan, as amended and in effect at the time of  such
       termination of employment.
 
    (u)  STOCK MEANS THE  AUTHORIZED AND UNISSUED  SHARES OF THE  CLASS B COMMON
       VOTING STOCK OF THE COMPANY OR REACQUIRED SHARES OF THE COMPANY'S CLASS B
       COMMON VOTING STOCK IN ITS TREASURY.
 
    (v) STOCK APPRECIATION  RIGHT or SAR  means the right  to receive a  payment
       from  the Company equal to the excess of the Fair Market Value of a share
       of Stock at the date  of exercise over the Base  Price. In the case of  a
       Stock  Appreciation Right which is granted in conjunction with an Option,
       the Base Price shall be the Option exercise price.
 
    (w) SUBSIDIARY means a subsidiary corporation  as defined in Section 425  of
       the Code.
 
    (x)  WINDOW PERIOD means the third to the twelfth business day following the
       release for publication  of the  Company's quarterly  or annual  earnings
       report.
 
                           SECTION 3. ADMINISTRATION.
 
    The  Plan will be  administered by the Committee.  The determinations of the
Committee shall  be  made in  accordance  with their  judgment  as to  the  best
interests of the Company and its stockholders and in accordance with the purpose
of  the Plan. A majority of members  of the Committee shall constitute a quorum,
and all determinations  of the  Committee shall  be made  by a  majority of  its
members.  Any determination of the Committee under  the Plan may be made without
notice or meeting of the Committee,
 
                                      C-2
<PAGE>
by a writing  signed by  a majority  of the  Committee members.  Determinations,
interpretations, or other actions made or taken by the Committee pursuant to the
provisions  of  the Plan  shall  be final  and  binding and  conclusive  for all
purposes and upon all persons whomsoever.
 
                   SECTION 4. SHARES RESERVED UNDER THE PLAN.
 
    THERE IS HEREBY RESERVED FOR ISSUANCE UNDER THE PLAN AN AGGREGATE OF 400,000
SHARES OF CLASS B COMMON STOCK, WHICH MAY BE AUTHORIZED BUT UNISSUED OR TREASURY
SHARES. No more than 100,000 of these shares may be issued as Restricted  Stock.
Stock  underlying  outstanding Options  or  Performance Awards  will  be counted
against the Plan maximum  while such options or  awards are outstanding.  Shares
underlying  expired, canceled or forfeited  options or awards (except Restricted
Stock) may be added back to the  Plan maximum. When the exercise price of  stock
options  is paid by delivery of shares  of Stock, the number of shares available
for issuance under the Plan  shall continue to be  reduced by the gross  (rather
than  the net) number of shares issued  pursuant to such exercise, regardless of
the number of shares surrendered in payment. Restricted Stock issued pursuant to
the Plan will be counted against  the Plan maximum while outstanding even  while
subject to restrictions.
 
                            SECTION 5. PARTICIPANTS.
 
    Participants  will consist of such officers and key employees of the Company
or any designated subsidiary as the Committee in its sole discretion  determines
have  a major impact on  the success and future  growth and profitability of the
Company. Designation  of  a  Participant  in any  year  shall  not  require  the
Committee  to designate such person to receive an  Award in any other year or to
receive the same type or  amount of Award as granted  to the Participant in  any
other  year or as  granted to any  other Participant in  any year. The Committee
shall consider such factors as it deems pertinent in selecting Participants  and
in determining the type and amount of their respective Awards.
 
                          SECTION 6. TYPES OF AWARDS.
 
    The  following Awards  may be  granted under  the Plan:  (a) Incentive Stock
Options; (b)  Nonqualified Stock  Options; (c)  Stock Appreciation  Rights;  (d)
Restricted  Stock; and (e) Performance Awards; all as described below. Except as
specifically limited herein,  the Committee  shall have  complete discretion  in
determining  the type and number of Awards to be granted to any Participant, and
the terms and conditions which attach to each Award, which terms and  conditions
need  not be uniform as  between different participants. All  Awards shall be in
writing.
 
                      SECTION 7. DATE OF GRANTING AWARDS.
 
    All Awards granted  under the Plan  shall be  granted as of  an Award  Date.
Promptly  after each Award Date, the Company shall notify the Participant of the
grant of the Award, and shall hand  deliver or mail to the Participant an  Award
Agreement,  duly executed by and on behalf of the Company, with the request that
the Participant execute and  return the Agreement within  thirty days after  the
date  of mailing or delivery by the Company of the Agreement to the Participant.
If the Participant shall fail to execute and return the written Award  Agreement
within  said  thirty  day  period,  his  or  her  Award  shall  be automatically
terminated, except that if  the Participant dies within  said thirty day  period
such  Option Agreement shall  be effective notwithstanding the  fact that it has
not been signed prior to death.
 
                      SECTION 8. INCENTIVE STOCK OPTIONS.
 
    Incentive Stock Options shall consist of options to purchase shares of Stock
at purchase prices not less than 100% of the Fair Market Value of the shares  on
the  date the option is granted. Said purchase price may be paid by check or, in
the discretion of the Committee, by the  delivery of shares of Stock then  owned
by the Participant. Incentive Stock Options will be exercisable not earlier than
six  months and not  later than ten years  after the date  they are granted and,
except as  provided below,  will terminate  not later  than three  months  after
termination  of employment for any reason other than death or disability. In the
event
 
                                      C-3
<PAGE>
termination of employment  occurs as a  result of death  or Disability, such  an
option will be exercisable for 12 months after such termination. If the optionee
dies  within 12 months after termination  of employment by reason of Disability,
then the  period of  exercise following  death  shall be  the remainder  of  the
12-month  period, or  three months,  whichever is  longer. If  the optionee dies
within three months after termination of  employment for any other reason,  then
the  period of exercise  following death shall  be three months.  However, in no
event shall any Incentive  Stock Option be exercised  more than ten years  after
its  grant.  Leaves of  absence  granted by  the  Company for  military service,
illness, and  transfers of  employment between  the Company  and any  subsidiary
thereof  shall  not constitute  termination  of employment.  The  aggregate Fair
Market Value (determined as of the time an option is granted) of the stock  with
respect  to which an  Incentive Stock Option  is exercisable for  the first time
during any  calendar  year  (under all  option  plans  of the  Company  and  its
subsidiary corporations) shall not exceed $100,000 per participant.
 
                     SECTION 9. NONQUALIFIED STOCK OPTIONS.
 
    Nonqualified Stock Options shall consist of nonqualified options to purchase
shares  of Stock  at purchase prices  determined by the  Committee. The purchase
price may  be paid  by check  or, in  the discretion  of the  Committee, by  the
delivery  of shares of  Stock then owned by  the Participant. Nonqualified Stock
Options will be exercisable not earlier than  six months and not later than  ten
years  after the date they are granted,  and will terminate not later than three
months after  termination  of  employment  for  any  reason  other  than  death,
Retirement  or Disability.  In the event  termination of employment  occurs as a
result of death, Retirement  or Disability, such an  option will be  exercisable
for  12 months  after such  termination. If the  optionee dies  within 12 months
after termination of employment by Retirement or Disability, then the period  of
exercise  following death shall be three months.  However, in no event shall any
option be  exercised more  than ten  years after  its grant.  Leaves of  absence
granted  by  the  Company  for  military  service,  illness,  and  transfers  of
employment between the Company and  any subsidiary thereof shall not  constitute
termination  of employment. The  Committee shall have the  right to determine at
the time  the  option  is granted  whether  shares  issued upon  exercise  of  a
Nonqualified  Stock  Option shall  be subject  to restrictions,  and if  so, the
nature of the restrictions.
 
                     SECTION 10. STOCK APPRECIATION RIGHTS.
 
    Stock Appreciation Rights  may be granted  which, at the  discretion of  the
Committee,  may  be exercised  (1)  in lieu  of exercise  of  an Option,  (2) in
conjunction with the exercise  of an Option,  (3) upon lapse  of an Option,  (4)
independent  of  an  Option, or  (5)  each of  the  above in  connection  with a
previously awarded Option under the Plan. SARs issued to Reporting Persons shall
be held for at least six months prior to exercise. If the Option referred to  in
(1), (2) or (3) above qualified as an Incentive Stock Option pursuant to Section
422  of the Code, the related SAR shall comply with the applicable provisions of
the Code  and the  regulations issued  thereunder.  At the  time of  grant,  the
Committee  may establish,  in its  sole discretion,  a maximum  amount per share
which will be payable upon exercise of a SAR, and may impose such conditions  on
exercise of an SAR (including, without limitation, the right of the Committee to
limit  the time of exercise to specified  periods) as may be required to satisfy
the requirements of Rule 16b-3  (or any successor rule),  under the Act. At  the
discretion  of the Committee, payment for SARs may  be made in cash or Stock, or
in a combination thereof,  provided, however, that payment  may be made in  cash
for  SARs  exercised by  Reporting  Persons only  upon  the condition  that such
exercise is  made  during the  Window  Period.  The following  will  apply  upon
exercise of an SAR:
 
    (a)   EXERCISE OF SARS IN LIEU OF  EXERCISE OF OPTIONS.  SARs exercisable in
    lieu of Options  may be exercised  for all or  part of the  shares of  Stock
    subject  to the related Option upon the exercise of the right to exercise an
    equivalent number of Options.  A SAR may be  exercised only with respect  to
    the  shares of stock for which its  related Option is then exercisable. Upon
    exercise of a SAR in lieu of exercise of an Option, shares of Stock equal to
    the number of SARs exercised shall  no longer be available for Awards  under
    the  Plan, provided  that if  SARs are exercised  for cash,  shares of stock
    equal to the number  of SARs exercised  shall be restored  to the number  of
    shares available for issuance under the Plan.
 
                                      C-4
<PAGE>
    (b)    EXERCISE OF  SARS  IN CONJUNCTION  WITH  EXERCISE OF  OPTIONS.   SARs
    exercisable in conjunction with the exercise  of Options shall be deemed  to
    be  exercised upon the exercise of the  related Options, and shares of Stock
    equal to the sum of the number of shares acquired by exercise of the  Option
    plus  the number of SARs  exercised shall no longer  be available for Awards
    under the Plan,  provided that  if SARs are  exercised for  cash, shares  of
    stock  equal to the number of SARs exercised shall be restored to the number
    of shares available for issuance under the Plan.
 
    (c)  EXERCISE OF SARS UPON LAPSE OF OPTIONS.  SARs exercisable upon lapse of
    Options shall be deemed to have been exercised upon the lapse of the related
    Options as to the number of shares  of Stock subject to the Options.  Shares
    of Stock equal to the number of SARs deemed to have been exercised shall not
    be  available again  for Awards  under the Plan,  provided that  if SARs are
    exercised for cash, shares  of stock equal to  the number of SARs  exercised
    shall  be restored to the number of  shares available for issuance under the
    Plan.
 
    (d)  EXERCISE OF SARS INDEPENDENT OF OPTIONS.  SARs exercisable  independent
    of  Options  may  be  exercised  upon  whatever  terms  and  conditions  the
    Committee, in its  sole discretion,  imposes upon  the SARs,  and shares  of
    Stock equal to the number of SARs exercised shall no longer be available for
    Awards  under the Plan, provided that if SARs are exercised for cash, shares
    of stock equal  to the number  of SARs  exercised shall be  restored to  the
    number of shares available for issuance under the Plan.
 
                         SECTION 11. RESTRICTED STOCK.
 
    Restricted Stock shall consist of Stock issued or transferred under the Plan
(other  than upon  exercise of  Stock Options or  as Performance  Awards) at any
purchase price less than the Fair Market  Value thereof on the date of  issuance
or transfer, or as a bonus. In the case of any Restricted Stock:
 
    (a)  The purchase price, if any, will be determined by the Committee.
 
    (b)   Restricted  Stock may be  subject to  (i) restrictions on  the sale or
    other disposition thereof, provided, however, that Restricted Stock  granted
    to  a Reporting Person shall, in addition to any other restrictions thereon,
    not be sold or disposed  of for not less than  six (6) months following  the
    date of grant; (ii) rights of the Company to reacquire such Restricted Stock
    at  the purchase price, if any, originally paid therefor upon termination of
    the employee's employment within specified periods, (iii) representation  by
    the  employee  that  he  or  she intends  to  acquire  Restricted  Stock for
    investment and not for resale, and (iv) such other restrictions,  conditions
    and terms as the Committee deems appropriate.
 
    (c)  The Participant shall be entitled to all dividends paid with respect to
    Restricted  Stock during the Period of Restriction and shall not be required
    to return any such dividends to the  company in the event of the  forfeiture
    of the Restricted Stock.
 
    (d)   The Participant shall be entitled  to vote the Restricted Stock during
    the Period of Restriction.
 
    (e)   The  Committee shall  determine  whether  Restricted Stock  is  to  be
    delivered  to the  Participant with an  appropriate legend  imprinted on the
    certificate or if the shares are  to be deposited in escrow pending  removal
    of the restrictions.
 
                        SECTION 12. PERFORMANCE AWARDS.
 
    Performance  Awards shall  consist of  Stock, stock  units or  a combination
thereof, to be issued  without any payment therefor,  in the event that  certain
performance   goals  established  by  the  Committee  are  achieved  during  the
Performance Period. The goals established by the Committee may include return on
average total  capital employed,  earnings per  share, return  on  stockholders'
equity and such other goals as may be established by the Committee. In the event
the  minimum Corporate goal is not achieved at the conclusion of the Performance
Period, no payment shall be made to the Participant. Actual payment of the award
earned shall be in cash or in Stock or in a combination of both, in a single sum
or in periodic
 
                                      C-5
<PAGE>
installments, all as the Committee in  its sole discretion determines. If  Stock
is  used, the Participant shall not have the right to vote and receive dividends
until the goals are achieved  and the actual shares are  issued. In the event  a
Reporting  Person received a Performance Award  which includes Stock, such stock
shall not  be sold  or disposed  of for  six (6)  months following  the date  of
issuance  pursuant to such award. In the event  an Award is paid in cash instead
of Stock, the number of shares reserved for issuance hereunder and the number of
shares which  may be  granted in  the form  of Restricted  Stock or  Performance
Awards shall be reduced as if shares had been issued.
 
                       SECTION 13. ADJUSTMENT PROVISIONS.
 
    (a)   If the Company shall at any time change the number of issued shares of
    Stock without new consideration to the  Company (such as by stock  dividends
    or  stock splits),  the total number  of shares reserved  for issuance under
    this Plan,  the  number of  shares  which may  be  granted in  the  form  of
    Restricted  Stock  or  Performance  Awards,  the  maximum  number  of shares
    available to a particular Participant, and  the number of shares covered  by
    each   outstanding  Award,   shall  be   adjusted  so   that  the  aggregate
    consideration payable to  the Company, if  any, and the  value of each  such
    Award  shall not  be changed. Awards  may also contain  provisions for their
    continuation or for other equitable  adjustments after changes in the  Stock
    resulting  from  reorganization,  sale, merger,  consolidation,  issuance of
    stock rights or warrants, or similar occurrence.
 
    (b)  Notwithstanding any other provision of this Plan, and without affecting
    the number of shares reserved or available hereunder, the Board of Directors
    may authorize the equitable  adjustment of benefits  in connection with  any
    merger,  consolidation, acquisition of property  or stock, or reorganization
    upon such terms and conditions as it may deem appropriate.
 
                         SECTION 14. CHANGE OF CONTROL.
 
    Notwithstanding any  other  provision of  this  Plan,  if the  terms  of  an
agreement  under which the Committee has granted  an Award under this Plan shall
so provide, upon a Change of Control outstanding Awards shall become immediately
and fully exercisable or payable according to the following terms:
 
    (a)  Any  outstanding and  unexercised Option shall  become immediately  and
    fully  exercisable, and  shall remain  exercisable until  it would otherwise
    expire by reason of lapse of time.
 
    (b)  During the six  month and seven day period  from and after a Change  of
    Control  (the  "Exercise  Period"),  unless  the  Committee  shall determine
    otherwise at the time of grant, a Participant shall have the right, in  lieu
    of  the payment  of the Base  Price of  the shares of  Stock being purchased
    under an Option and by giving notice to the Committee, to elect (within  the
    Exercise  Period and, in the case of Reporting Persons, only within a Window
    Period within such Exercise  Period) in lieu  of exercise thereof,  provided
    that  if such Option is held by a  Reporting Person more than six (6) months
    have elapsed from the grant thereof to  surrender all or part of the  Option
    to  the Company  and to receive  in cash within  30 days of  such notice, an
    amount equal to the amount by which the Change in Control Price per share of
    Stock on the date of such elections shall exceed the Base Price per share of
    Stock under the Option multiplied by  the number of shares of Stock  granted
    under  the Option as to which the  right granted under this subsection 14(b)
    shall have been exercised. Change in Control Price shall mean the higher  of
    (i)  (A)  for any  period during  which the  Stock shall  not be  listed for
    trading on a  national securities exchange,  but when prices  for the  Stock
    shall  be reported by the  National Market System of  the Nasdaq Market, the
    highest price  per share  as  quoted by  National  Market System  of  Nasdaq
    Market,  (B) for any period  during which the Stock  shall not be listed for
    trading on  a national  securities exchange  or its  price reported  by  the
    National  Market System of  NASDAQ, but when  prices for the  Stock shall be
    reported by NASDAQ, the highest average of the high bid and low asked prices
    as reported by the NASDAQ, (C) for  any period during which the Stock  shall
    be listed for trading on a national securities exchange, the highest closing
    price  per share of Stock  on such exchange as of  the close of such trading
    day or (D) the highest  market price per share of  Stock as determined by  a
    nationally  recognized  investment banking  firm  selected by  the  Board of
    Directors  in  the   event  neither  (A),   (B)  or  (C)   above  shall   be
 
                                      C-6
<PAGE>
    applicable  in each case during the 60 day period prior to and ending on the
    date of the  Change of  Control and  (ii) if the  Change of  Control is  the
    result  of a transaction or series  of transactions described in subsections
    14(f)(i) or (iii) hereof, the highest price  per share of the Stock paid  in
    such  transaction or series  of transaction (which in  the case of paragraph
    (i) shall be  the highest price  per share of  the Stock as  reflected in  a
    Schedule  13D by the person having made the acquisition); provided, however,
    that with respect to any Incentive Stock Option, the Change of Control Price
    shall not  exceed the  market  price of  a share  of  Stock (to  the  extent
    required  pursuant to Section 422  of the Internal Revenue  Code of 1986, as
    amended) on the date of surrender thereof.
 
    (c)  Any outstanding and  unexercised Stock Appreciation Rights (other  than
    such  rights which arise  pursuant to subsection  14(b) hereof) shall become
    exercisable as follows:
 
        (i) Any SAR described in subsections 10(a)  or (b) shall continue to  be
            treated as provided in those subsections, except that SARs exercised
            by  Reporting  Persons for  cash shall  be  exercised only  during a
            Window Period, and  shall have  been held  for six  months prior  to
            exercise.
 
        (ii) Any  SAR described in subsection 10(c) shall be deemed to have been
             exercised if  and when  the Participant  advises the  Committee  in
             writing that he or she elects to have options with respect to which
             the  SAR was  granted treated  as having  lapsed, except  that SARs
             exercised by Reporting  Persons for  cash shall  be exercised  only
             during  a Window  Period, and shall  have been held  for six months
             prior to exercise.
 
       (iii) Any  SAR  described  in  Subsection  10(d)  shall  be   exercisable
             immediately,  without  regard  to  limitations  imposed;  upon such
             exercise which are related to the passage of time, except that SARs
             exercised by Reporting  Persons for  cash shall  be exercised  only
             during  a Window  Period, and shall  have been held  for six months
             prior to exercise.
 
    (d)   Any Restricted  Stock  granted pursuant  to  Section 11  shall  become
    immediately  and fully  transferable, and the  Committee shall  be deemed to
    have exercised its  discretion to waive  any automatic forfeitures  provided
    with  respect to such Restricted  Stock. Any shares held  in escrow shall be
    delivered to the Participant, and  the share certificates shall not  contain
    the  legend  specified  by  subsection 11(e).  Reporting  Persons  shall not
    dispose of any Restricted Stock until  six (6) months following the date  of
    grant of such Restricted Stock.
 
    (e)   Any  Performance Award  granted pursuant to  Section 12  which has not
    expired or  been  forfeited shall  be  deemed to  have  been earned  on  the
    assumption  that all  performance goals  have been  achieved to  the fullest
    extent scheduled in the Award. All payment shall be made promptly in a  lump
    sum, notwithstanding any other provision for installment or deferred payment
    prescribed in the Award.
 
    (f)   For purposes  of this Plan, Change  of Control shall  mean a change in
    control of the Company of a nature that would be required to be reported  in
    response  to Item 6(e)  of Schedule 14A of  Regulation 14A promulgated under
    the Act; provided that, for purposes of this Agreement, a Change in  Control
    shall  be deemed to have occurred if (i) any Person (other than the Company)
    is or becomes  the "beneficial owner"  (as defined in  Rule 13d-3 under  the
    Act),  directly or indirectly, of securities  of the Company which represent
    20% or more of the combined  voting power of the Company's then  outstanding
    securities;  (ii) during any period of two (2) consecutive years individuals
    who at  the beginning  of such  period constitute  the Board  cease for  any
    reason  to constitute at  least a majority thereof,  unless the election, or
    the nomination  for election,  by the  Company's stockholders,  of each  new
    director is approved by a vote of at least two-thirds (2/3) of the directors
    then  still in office who were directors  at the beginning of the period but
    excluding any  individual whose  initial assumption  of office  occurs as  a
    result  of either an actual or threatened  election contest (as such term is
    used in Rule 14a-11  of Regulation 14A promulgated  under the Act) or  other
    actual  or threatened solicitation of proxies or consents by or on behalf of
    a person other than the Board; (iii) there is consummated any  consolidation
    or  merger of  the Company  in which  the Company  is not  the continuing or
    surviving corporation or pursuant  to which shares  of the Company's  Common
    Stock  are converted into cash, securities,  or other property, other than a
    merger of the  Company in which  the holders of  the Company's Common  Stock
 
                                      C-7
<PAGE>
    immediately  prior to  the merger have  the same  proportionate ownership of
    common stock of the surviving corporation immediately after the merger; (iv)
    there is consummated any consolidation or merger of the Company in which the
    Company is the continuing or surviving  corporation in which the holders  of
    the  Company's  Common Stock  immediately  prior to  the  merger do  not own
    seventy percent (70%)  or more  of the  stock of  the surviving  corporation
    immediately  after the  merger; (v)  there is  consummated any  sale, lease,
    exchange, or  other transfer  (in one  transaction or  a series  of  related
    transactions) of all, or substantially all, of the assets of the Company, or
    (vi)  the stockholders of the  Company approve any plan  or proposal for the
    liquidation or dissolution of the Company.
 
                        SECTION 15. NONTRANSFERABILITY.
 
    Each Award granted under the Plan to a Participant shall not be transferable
other wise than by will or the laws of descent and distribution or pursuant to a
Qualified Domestic  Relations Order  (as  defined in  Section 206(d)(3)  of  the
Employee  Retirement  Income Security  Act of  1974, as  amended, and  the rules
promulgated thereunder),  and shall  be  exercisable, during  the  Participant's
lifetime,  only by the Participant. In the  event of the death of a Participant,
exercise of payment shall be made only:
 
    (a)  By or to  the executor or administrator of  the estate of the  deceased
    Participant  or the  person or  persons to  whom the  deceased Participant's
    rights under  the Award  shall  pass by  will or  the  laws of  descent  and
    distribution; and
 
    (b)  To the extent that the deceased Participant was entitled thereto at the
    date  of  his  death,  provided,  however,  that  any  otherwise  applicable
    six-month holding period shall not be required for exercise by or payment to
    an executor or administrator of the estate of a deceased Reporting Person.
 
                               SECTION 16. TAXES.
 
    The Company shall be entitled to withhold the amount of any tax attributable
to any amounts  payable or shares  deliverable under the  Plan after giving  the
person  entitled to receive such payment or delivery notice as far in advance as
practicable, and the  Company may  defer making payment  or delivery  as to  any
Award  if any  such tax  is payable until  indemnified to  its satisfaction. The
person entitled to any such delivery may,  by notice to the Company at the  time
the  requirement  for such  delivery is  first established,  elect to  have such
withholding satisfied  by a  reduction  of the  number  of shares  otherwise  so
deliverable  (a "Stock Withholding  Election"), such reduction  to be calculated
based on a closing market  price on the date  of such notice. Reporting  Persons
may  make a Stock Withholding Election either  (i) during a Window Period, as to
an Option or  SAR exercise  during such  Window Period,  or (ii)  six months  in
advance  of an Option  or SAR exercise,  which exercise need  not occur during a
Window Period, and  which election  may not be  suspended or  revoked except  by
another such election which shall not become effective until six months after it
is made.
 
                      SECTION 17. NO RIGHT TO EMPLOYMENT.
 
    A  Participant's right,  if any,  to continue to  serve the  Company and its
subsidiaries as an  officer, employee, or  otherwise, shall not  be enlarged  or
otherwise affected by his or her designation as a Participant under the Plan.
 
                SECTION 18. DURATION, AMENDMENT AND TERMINATION.
 
    No  Award shall be granted  more than ten years  after the effective date of
this Plan; provided, however,  that the terms and  conditions applicable to  any
Award granted within such period may thereafter be amended or modified by mutual
agreement  between the Company and  the Participant or such  other person as may
then have an interest therein. Also, by mutual agreement between the Company and
a Participant hereunder, Stock  Options or other Awards  may be granted to  such
Participant in substitution and exchange for, and in cancellation of, any Awards
previously  granted such  Participant under  this Plan.  To the  extent that any
Stock Options or other Awards which may be granted within the terms of the  Plan
would  qualify under present or future laws for tax treatment that is beneficial
to a recipient, then  any such beneficial treatment  shall be considered  within
the  intent, purpose and operational  purview of the Plan  and the discretion of
the
 
                                      C-8
<PAGE>
Committee and to the extent that any such Stock Options or other Awards would so
qualify within the terms of the Plan, the Committee shall have full and complete
authority to grant Stock Options or other Awards that so qualify (including  the
authority  to grant, simultaneously or otherwise,  Stock Options or other Awards
which do not so qualify) and to  prescribe the terms and conditions (which  need
not be identical as among recipients) in respect to the grant or exercise of any
such  Stock Option or  other Awards under  the Plan. The  Board of Directors may
amend the Plan from time to time or terminate the Plan at any time. However,  no
action  authorized by  this paragraph  shall reduce  the amount  of any existing
Award or  change the  terms  and conditions  thereof without  the  Participant's
consent.  No amendment of the Plan,  shall, without approval of the stockholders
of the Company (a) increase the total number of shares which may be issued under
the Plan or increase the amount of type of Awards that may be granted under  the
Plan;  (b) change the minimum purchase price,  if any, of shares of Common Stock
which may  be  made  subject  to  Awards under  the  Plan;  or  (c)  modify  the
requirements as to eligibility for Awards under the Plan.
 
                       SECTION 19. STOCKHOLDER APPROVAL.
 
    The  Plan shall  be effective on  July 1,  1992, and shall  be submitted for
approval  by  the  stockholders  of  the  Company  at  the  Annual  Meeting   of
Stockholders  in 1992. If the stockholders do  not approve the Plan, it, and any
action taken hereunder, shall be void and of no effect.
 
                                      C-9
<PAGE>
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
 
<TABLE>
<S>                                                                         <C>
PRO FORMA FINANCIAL DATA..................................................   F-2
SELECTED HISTORICAL FINANCIAL DATA........................................   F-8
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULT OF
 OPERATIONS...............................................................  F-10
 
GRAY COMMUNICATIONS SYSTEMS, INC. (THE "COMPANY")
AUDITED CONSOLIDATED FINANCIAL STATEMENTS:
  Report of Independent Auditors..........................................  F-20
  Consolidated Balance Sheets at December 31, 1994 and 1995...............  F-21
  Consolidated Statements of Income for the years ended December 31, 1993,
   1994 and 1995..........................................................  F-22
  Consolidated Statements of Stockholders' Equity for the years ended
   December 31, 1993, 1994 and 1995.......................................  F-23
  Consolidated Statements of Cash Flows for the years ended December 31,
   1993, 1994 and 1995....................................................  F-24
  Notes to Consolidated Financial Statements..............................  F-25
 
WRDW-TV (THE "AUGUSTA BUSINESS")
AUDITED FINANCIAL STATEMENTS:
  Reports of Independent Auditor..........................................  F-43
  Balance Sheet at December 31, 1995......................................  F-44
  Statement of Income for the year ended December 31, 1995................  F-45
  Statement of Partnership's Equity for the year ended December 31,
   1995...................................................................  F-46
  Statement of Cash Flows for the year ended December 31, 1995............  F-47
  Notes to Financial Statements...........................................  F-48
  Independent Auditors' Report............................................  F-51
  Balance Sheet at December 31, 1994......................................  F-52
  Statements of Income for the years ended December 31, 1993 and 1994.....  F-53
  Statements of Partnership's Equity for the years ended December 31, 1993
   and 1994...............................................................  F-54
  Statements of Cash Flows for the years ended December 31, 1993 and
   1994...................................................................  F-55
  Notes to Financial Statements...........................................  F-56
 
BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC. (THE "PHIPPS
 BUSINESS")
AUDITED FINANCIAL STATEMENTS:
  Report of Independent Auditors..........................................  F-60
  Balance Sheets at December 31, 1994 and 1995............................  F-61
  Statements of Income for the years ended December 31, 1993, 1994 and
   1995...................................................................  F-62
  Statements of Cash Flows for the years ended December 31, 1993, 1994 and
   1995...................................................................  F-63
  Notes to Financial Statements...........................................  F-64
</TABLE>
 
                                      F-1
<PAGE>
                            PRO FORMA FINANCIAL DATA
 
    The following unaudited condensed combined pro forma financial statements of
the Company give effect to the Augusta Acquisition, the Stock Offering, the Note
Offering,  the KTVE Sale,  the Phipps Acquisition  and the Financing  as if such
transactions had occurred as of January 1, 1995 with respect to the statement of
income for the year  ended December 31,  1995 and as of  December 31, 1995  with
respect to the balance sheet. The Augusta Acquisition and the Phipps Acquisition
are reflected using the purchase method of accounting for business combinations.
The  pro forma financial  information is provided  for comparative purposes only
and does not purport to  be indicative of the  results that actually would  have
been  obtained if  the events  set forth  above had  been effected  on the dates
indicated or of those results that may be obtained in the future. The pro  forma
financial   statements  are  based  on   preliminary  estimates  of  values  and
transaction costs. The  actual recording of  the transactions will  be based  on
final   appraisals,  values  and  transaction  costs.  Accordingly,  the  actual
recording of the  transactions can be  expected to differ  from these pro  forma
financial statements.
 
                                      F-2
<PAGE>
         UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS
                          YEAR ENDED DECEMBER 31, 1995
                 (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)
<TABLE>
<CAPTION>
                                                   HISTORICAL          PRO FORMA
                                             ----------------------   ADJUSTMENTS
                                                          AUGUSTA     FOR AUGUSTA       PRO FORMA       STOCK       PRO FORMA
                                              COMPANY     BUSINESS    ACQUISITION        COMPANY       OFFERING      COMPANY
                                             ---------   ----------   ------------     -----------   ------------   ----------
<S>                                          <C>         <C>          <C>              <C>           <C>            <C>
STATEMENT OF OPERATIONS DATA:
Operating revenues:
  Broadcasting (less agency commissions)     $ 36,750    $   8,660    $       228(1)   $   45,638    $   --         $  45,638
  Publishing                                   21,866       --            --               21,866        --            21,866
  Paging                                        --          --            --               --            --            --
                                             ---------   ----------   ------------     -----------   ------------   ----------
Total revenues                                 58,616        8,660            228          67,504        --            67,504
Expenses:
  Broadcasting                                 23,202        5,774            228(1)       29,204        --            29,204
  Publishing                                   20,016       --            --               20,016        --            20,016
  Paging                                        --          --            --               --            --            --
  Corporate and administrative                  2,258       --            --                2,258        --             2,258
  Depreciation                                  2,633          272            (52)(2)       2,853        --             2,853
  Amortization of intangible assets             1,326          152            769(3)        2,247        --             2,247
  Non-cash compensation paid in common
    stock                                       2,321       --            --                2,321        --             2,321
  Management fee                                --          --            --               --            --            --
                                             ---------   ----------   ------------     -----------   ------------   ----------
Total expenses                                 51,756        6,198            945          58,899        --            58,899
                                             ---------   ----------   ------------     -----------   ------------   ----------
Operating income                                6,860        2,462           (717)          8,605        --             8,605
Miscellaneous income (expense), net               143         (220)           128(4)           51        --                51
                                             ---------   ----------   ------------     -----------   ------------   ----------
Income before interest expense, minority
 interests and income taxes                     7,003        2,242           (589)          8,656        --             8,656
Interest expense                                5,438       --              3,355(5)        8,793        (5,468)(7)     3,325
                                             ---------   ----------   ------------     -----------   ------------   ----------
Income (loss) before minority interests and
 income taxes                                   1,565        2,242         (3,944)           (137)        5,468         5,331
Minority interests                              --          --            --               --            --            --
                                             ---------   ----------   ------------     -----------   ------------   ----------
Income (loss) before income taxes               1,565        2,242         (3,944)           (137)        5,468         5,331
Income tax expense (benefit)                      634       --               (675) (6)        (41)        2,180(6)      2,139
                                             ---------   ----------   ------------     -----------   ------------   ----------
  Net income (loss)                               931        2,242         (3,269)            (96)        3,288         3,192
Preferred stock dividends                       --          --            --               --             1,400(8)      1,400
                                             ---------   ----------   ------------     -----------   ------------   ----------
  Net income (loss) available to common
    stockholders                             $    931    $   2,242    $    (3,269)     $      (96)   $    1,888     $   1,792
                                             ---------   ----------   ------------     -----------   ------------   ----------
                                             ---------   ----------   ------------     -----------   ------------   ----------
Average shares outstanding (000s) (18)          4,481                                       4,354                       7,981
                                             ---------                                 -----------                  ----------
                                             ---------                                 -----------                  ----------
Earnings (loss) per share (19)               $   0.21                                  $    (0.02)                  $    0.22
                                             ---------                                 -----------                  ----------
                                             ---------                                 -----------                  ----------
 
<CAPTION>
 
                                                KTVE      PRO FORMA      PHIPPS      PRO FORMA         PRO FORMA
                                              SALE (9)     COMPANY      BUSINESS    ADJUSTMENTS      COMBINED (20)
                                             ----------   ----------   ----------   ------------     --------------
<S>                                          <C>          <C>          <C>          <C>              <C>
STATEMENT OF OPERATIONS DATA:
Operating revenues:
  Broadcasting (less agency commissions)     $  (4,188)   $  41,450    $  22,424    $   --           $      63,874
  Publishing                                    --           21,866       --            --                  21,866
  Paging                                        --           --            4,897        --                   4,897
                                             ----------   ----------   ----------   ------------           -------
Total revenues                                  (4,188)      63,316       27,321        --                  90,637
Expenses:
  Broadcasting                                  (3,313)      25,891       10,487            220(10)         37,177
                                                                                            579(11)
  Publishing                                    --           20,016       --            --                  20,016
  Paging                                        --           --            3,052        --                   3,052
  Corporate and administrative                  --            2,258       --            --                   2,258
  Depreciation                                    (438)       2,415        2,385           (625)(12)         4,175
  Amortization of intangible assets             --            2,247          735          3,515(13)          6,497
  Non-cash compensation paid in common
    stock                                       --            2,321       --            --                   2,321
  Management fee                                --           --            3,280         (3,280)(14)      --
                                             ----------   ----------   ----------   ------------           -------
Total expenses                                  (3,751)      55,148       19,939            409             75,496
                                             ----------   ----------   ----------   ------------           -------
Operating income                                  (437)       8,168        7,382           (409)            15,141
Miscellaneous income (expense), net                (27)          24           12        --                      36
                                             ----------   ----------   ----------   ------------           -------
Income before interest expense, minority
 interests and income taxes                       (464)       8,192        7,394           (409)            15,177
Interest expense                                --            3,325          499           (499)(15)        21,131
                                                                                         17,806(16)
                                             ----------   ----------   ----------   ------------           -------
Income (loss) before minority interests and
 income taxes                                     (464)       4,867        6,895        (17,716)            (5,954)
Minority interests                              --           --              547           (547)(17)      --
                                             ----------   ----------   ----------   ------------           -------
Income (loss) before income taxes                 (464)       4,867        6,348        (17,169)            (5,954)
Income tax expense (benefit)                      (185)       1,954       --             (3,972)(6)         (2,018)
                                             ----------   ----------   ----------   ------------           -------
  Net income (loss)                               (279)       2,913        6,348        (13,197)            (3,936)
Preferred stock dividends                       --            1,400       --            --                   1,400
                                             ----------   ----------   ----------   ------------           -------
  Net income (loss) available to common
    stockholders                             $    (279)   $   1,513    $   6,348    $   (13,197)     $      (5,336)
                                             ----------   ----------   ----------   ------------           -------
                                             ----------   ----------   ----------   ------------           -------
Average shares outstanding (000s) (18)                        7,981                                          7,854
                                                          ----------                                       -------
                                                          ----------                                       -------
Earnings (loss) per share (19)                            $    0.19                                  $       (0.68)
                                                          ----------                                       -------
                                                          ----------                                       -------
</TABLE>
 
                                      F-3
<PAGE>
    The  pro forma  adjustments to  reflect the  Augusta Acquisition,  the Stock
Offering, the  Note Offering,  the KTVE  Sale, the  Phipps Acquisition  and  the
Financing are as follows:
 
STATEMENT OF OPERATIONS -- YEAR ENDED DECEMBER 31, 1995
 
1.   Reflects the classification of national sales representative commissions as
    an expense consistent with the presentation by the Company.
 
2.  Reflects decreased  annual depreciation resulting from  the change in  asset
    lives   in  connection  with  the  preliminary  allocation  of  the  Augusta
    Acquisition purchase price to the newly acquired property and equipment,  at
    fair market value.
 
3.  Reflects annual amortization of $107,000 on the Augusta Business's financing
    costs  over a  seven-year period. Also  reflects the  annual amortization of
    $813,000 on the  intangible assets associated  with the Augusta  Acquisition
    over a 40-year period.
 
4.  Reflects the elimination of the corporate allocation to the Augusta Business
    by its previous owner which will not be incurred by the Company.
 
5.   Reflects increased annual  interest expense of $155,000  due to an interest
    rate adjustment on  the Senior  Note; increased annual  interest expense  of
    $2.4  million on the Senior Credit Facility  at LIBOR plus 3.5%, based on an
    increase in the debt level subsequent to the Augusta Acquisition; and annual
    interest expense of $800,000 on the 8% Note. Three month LIBOR on January 4,
    1996 was approximately 5.625%.
 
6.   Reflects  the adjustment  of  the income  tax  provision to  the  estimated
    effective tax rate.
 
7.   Reflects decreased  annual interest expense  of $4.7 million  on the Senior
    Credit Facility  resulting  from payment  from  the proceeds  of  the  Stock
    Offering  of $52.1  million in principal,  bearing interest  at an estimated
    interest rate  of 8.96%  per  annum. Also  reflects  a reduction  of  annual
    interest  expense of  $800,000 on  the 8%  Note which  will be  converted to
    Series A Preferred Stock.
 
8.  Reflects annual dividends on the  Company's Series A and Series B  Preferred
    Stock.
 
9.  Reflects the elimination of the results of operations of KTVE. The pro forma
    adjustments  exclude an  estimated gain  of $5.4  million (net  of estimated
    income taxes of $2.8 million) from the KTVE Sale.
 
10. Reflects additional accounting  and administrative expenses associated  with
    the Phipps Business.
 
11. Reflects increased pension expense for the Phipps Business subsequent to the
    Phipps Acquisition. Historical pension expense for the Phipps Business was a
    credit  of $449,000 while pension expense for these operations subsequent to
    the Phipps  Acquisition  is  expected  to be  an  expense  of  approximately
    $130,000.
 
12.  Reflects decreased annual  depreciation resulting from  the change in asset
    lives in connection with the newly acquired property and equipment (at  fair
    market value) of the Phipps Acquisition.
 
13. Reflects annual amortization of intangible assets associated with the Phipps
    Acquisition over a 40-year period.
 
14.  Reflects elimination  of the corporate  allocation to  the Phipps Business.
    Such amounts will  not be  incurred by the  Company in  connection with  its
    operations of the Phipps Business.
 
15.  Reflects the elimination of interest  expense associated with borrowings of
    the Phipps Business which will not be assumed by the Company.
 
16. Reflects increased annual  interest expense of $16.3  million on the  Notes,
    which  includes annual amortization  expense of $525,000  resulting from the
    transaction costs relating to  the issuance of  the Notes, increased  annual
    interest expense of $1.2 million relating to additional borrowings under the
    Senior  Credit  Facility  at  an  estimated  interest  rate  of  8.96%  plus
    amortization  of  additional  deferred  financing  costs  of  $214,000,  and
    increased  annual  interest  expense of  $125,000  due to  an  interest rate
    adjustment from 10.7% to 11.2% on the Senior Note.
 
17. Reflects the elimination  of minority interests  associated with the  Phipps
    Business, because such minority interests will be acquired as part of of the
    Phipps Acquisition.
 
18.  Average outstanding shares used to  calculate pro forma earnings (loss) per
    share are based  on weighted  average common shares  outstanding during  the
    period, adjusted for the Stock Offering.
 
19.  If the issuance of Class B Common  Stock and retirement of $52.1 million in
    debt under the Senior  Credit Facility had taken  place at the beginning  of
    1995,  pro forma net income (1995  historical earnings adjusted for interest
    expense in connection with the payment under the Senior Credit Facility, net
    of income tax) would have been $3.0 million, or $0.38 per share.
 
20. In  connection with  the  Phipps Acquisition,  the  Company is  seeking  FCC
    approval of the assignment of the television broadcast licenses for WCTV and
    WKXT. Current FCC regulations will require the Company to divest its current
    ownership  interest in  WALB and  WJHG. In  order to  satisfy applicable FCC
    requirements, the Company,  subject to  FCC approval, intends  to swap  such
    assets for assets of one or more television stations of comparable value and
    with comparable broadcast cash flow in a transaction qualifying for deferred
    capital  gains treatment under the "like-kind exchange" provision of Section
    1033 of  the Code.  If  the Company  is  unable to  effect  such a  swap  on
    satisfactory  terms within the  time period granted by  the FCC, the Company
    may transfer  such  assets  to a  trust  with  a view  towards  the  trustee
    effecting a swap or sale of such assets. Any such trust arrangement would be
    subject to the approval of the FCC.
 
    Condensed income statement data of WALB and WJHG are as follows:
 
<TABLE>
<CAPTION>
                                                        YEAR ENDED DECEMBER 31, 1995
                                                    ------------------------------------
                                                          WALB               WJHG
                                                    -----------------  -----------------
<S>                                                 <C>                <C>
Broadcasting revenues.............................      $   9,445          $   3,843
Expenses..........................................          4,650              3,573
                                                           ------             ------
Operating income..................................          4,795                270
Other income......................................             17                 60
                                                           ------             ------
Income before income taxes........................          4,812                330
                                                           ------             ------
Net income........................................      $   2,984          $     205
                                                           ------             ------
                                                           ------             ------
Media Cash Flow...................................      $   5,103          $     549
                                                           ------             ------
                                                           ------             ------
</TABLE>
 
                                      F-4
<PAGE>
              UNAUDITED PRO FORMA CONDENSED COMBINED BALANCE SHEET
                            AS OF DECEMBER 31, 1995
                             (DOLLARS IN THOUSANDS)
<TABLE>
<CAPTION>
                               HISTORICAL       PRO FORMA
                           ------------------  ADJUSTMENTS
                                     AUGUSTA   FOR AUGUSTA   PRO FORMA     STOCK       PRO FORMA         KTVE        PRO FORMA
                           COMPANY   BUSINESS  ACQUISITION    COMPANY     OFFERING      COMPANY        SALE (7)       COMPANY
                           --------  --------  -----------   ----------   --------    ------------   -------------   ---------
<S>                        <C>       <C>       <C>           <C>          <C>         <C>            <C>             <C>
ASSETS:
Cash                       $   560   $   334    $   (334)(1)  $    560    $ 18,950(5)   $ 19,510       $  9,500      $ 29,010
Trade accounts receivable    9,560     1,748      --            11,308       --           11,308         --            11,308
Recoverable income taxes     1,347     --         --             1,347       --            1,347         (1,347)        --
Inventories                    553     --         --               553       --              553         --               553
Current portion of
 program broadcast rights    1,153       924        (260)(2)     1,817       --            1,817           (204)        1,613
Prepaid expenses and
 other current assets          264        55      --               319       --              319            (33)          286
                           --------  --------  -----------   ----------   --------    ------------   -------------   ---------
Total current assets        13,437     3,061        (594)       15,904      18,950        34,854          7,916        42,770
Property and equipment --
 net                        17,017     1,778         402(1)     19,197       --           19,197         (1,748)       17,449
Other assets
Deferred acquisition
 costs                       3,330     --         (1,500)(1)       454       --              454         --               454
                                                  (1,376)(3)
Deferred loan costs          1,232     --            751(3)      1,983       --            1,983         --             1,983
Goodwill and other
 intangibles                42,004     4,129      27,652(1)     74,410       --           74,410         (2,322)       72,088
                                                     625(3)
Other                        1,220     2,571      (2,518)(2)     1,273       --            1,273            (17)        1,256
                           --------  --------  -----------   ----------   --------    ------------   -------------   ---------
Total other assets          47,786     6,700      23,634        78,120       --           78,120         (2,339)       75,781
                           --------  --------  -----------   ----------   --------    ------------   -------------   ---------
  Total assets             $78,240   $11,539    $ 23,442      $113,221    $ 18,950      $132,171       $  3,829      $136,000
                           --------  --------  -----------   ----------   --------    ------------   -------------   ---------
                           --------  --------  -----------   ----------   --------    ------------   -------------   ---------
LIABILITIES AND
 STOCKHOLDERS' EQUITY:
Trade accounts payable     $ 3,753   $   233    $   (233)(1)  $  3,753    $  --         $  3,753       $ --          $  3,753
Employee compensation and
 benefits                    4,213     --         --             4,213       --            4,213         --             4,213
Accrued expenses               561     --            452(1)      1,013       --            1,013         --             1,013
Accrued interest             1,064     --         --             1,064       --            1,064         --             1,064
Income taxes payable         --        --         --            --           --           --              1,461         1,461
Current portion of
 broadcast program
 obligations                 1,205       898        (260)(2)     1,843       --            1,843           (205)        1,638
Deferred paging service
 income                      --        --         --            --           --           --             --             --
Current portion of
 long-term debt              2,862     --         --             2,862       --            2,862         --             2,862
                           --------  --------  -----------   ----------   --------    ------------   -------------   ---------
Total current liabilities   13,658     1,131         (41)       14,748       --           14,748          1,256        16,004
Long-term debt              51,463     --         33,728(4)     85,191     (10,000)(5)     23,091        --            23,091
                                                                           (52,100)(6)
 
Deferred credits             4,133     2,681      (2,518)(2)     4,296       --            4,296             (3)        4,293
Minority interests           --        --         --            --           --           --             --             --
Stockholders' equity
Series A Preferred Stock     --        --         --            --          10,000(5)     10,000         --            10,000
Series B Preferred Stock     --        --         --            --          10,000(5)     10,000         --            10,000
Class A Common Stock, no
 par value                   6,796     --         --             6,796       --            6,796         --             6,796
Class B Common Stock, no
 par value                   --        --         --            --          61,050(5)     61,050         --            61,050
Retained earnings            8,828     --         --             8,828       --            8,828          2,576        11,404
Net equity of acquired
 operations                  --        7,727      (7,727)(1)    --           --           --             --             --
                           --------  --------  -----------   ----------   --------    ------------   -------------   ---------
                            15,624     7,727      (7,727)       15,624      81,050        96,674          2,576        99,250
Treasury stock              (6,638 )   --         --            (6,638)      --           (6,638)        --            (6,638)
                           --------  --------  -----------   ----------   --------    ------------   -------------   ---------
                             8,986     7,727      (7,727)        8,986      81,050        90,036          2,576        92,612
                           --------  --------  -----------   ----------   --------    ------------   -------------   ---------
  Total liabilities and
   stockholders' equity    $78,240   $11,539    $ 23,442      $113,221    $ 18,950      $132,171       $  3,829      $136,000
                           --------  --------  -----------   ----------   --------    ------------   -------------   ---------
                           --------  --------  -----------   ----------   --------    ------------   -------------   ---------
 
<CAPTION>
 
                            PHIPPS    PRO FORMA        PRO FORMA
                           BUSINESS  ADJUSTMENTS     COMBINED (12)
                           --------  -----------     --------------
<S>                        <C>       <C>             <C>
ASSETS:
Cash                       $   620    $(185,000)(8)     $    560
                                       144,750(10)
                                        11,800(11)
                                          (620)(9)
Trade accounts receivable    5,153      --                16,461
Recoverable income taxes     --         --               --
Inventories                  --         --                   553
Current portion of
 program broadcast rights      919      --                 2,532
Prepaid expenses and
 other current assets          348        (348)(9)           286
                           --------  -----------     --------------
Total current assets         7,040     (29,418)           20,392
Property and equipment --
 net                        10,493      --                27,942
Other assets
Deferred acquisition
 costs                       --         --                   454
 
Deferred loan costs          --          5,250(10)         8,733
                                         1,500(11)
Goodwill and other
 intangibles                 9,455       9,455(9)        242,048
                                       169,960(8)
Other                          575      --                 1,831
                           --------  -----------     --------------
Total other assets          10,030     167,255           253,066
                           --------  -----------     --------------
  Total assets             $27,563    $137,837          $301,400
                           --------  -----------     --------------
                           --------  -----------     --------------
LIABILITIES AND
 STOCKHOLDERS' EQUITY:
Trade accounts payable     $   366    $   (366)(9)      $  3,753
Employee compensation and
 benefits                    --         --                 4,213
Accrued expenses               907        (907)(9)         1,013
Accrued interest             --         --                 1,064
Income taxes payable         --         --                 1,461
Current portion of
 broadcast program
 obligations                   922      --                 2,560
Deferred paging service
 income                        833      --                   833
Current portion of
 long-term debt              1,390      (1,390)(9)         2,862
                           --------  -----------     --------------
Total current liabilities    4,418      (2,663)           17,759
Long-term debt               3,420      (3,420)(9)       186,391
                                        13,300(11)
                                       150,000(10)
Deferred credits               345      --                 4,638
Minority interests             586        (586)(9)       --
Stockholders' equity
Series A Preferred Stock     --         --                10,000
Series B Preferred Stock     --         --                10,000
Class A Common Stock, no
 par value                   --         --                 6,796
Class B Common Stock, no
 par value                   --         --                61,050
Retained earnings            --         --                11,404
Net equity of acquired
 operations                 18,794     (18,794)(8)       --
                           --------  -----------     --------------
                            18,794     (18,794)           99,250
Treasury stock               --         --                (6,638)
                           --------  -----------     --------------
                            18,794     (18,794)           92,612
                           --------  -----------     --------------
  Total liabilities and
   stockholders' equity    $27,563    $137,837          $301,400
                           --------  -----------     --------------
                           --------  -----------     --------------
</TABLE>
 
                                      F-5
<PAGE>
    The  pro forma  adjustments to  reflect the  Augusta Acquisition,  the Stock
Offering, the  Note Offering,  the KTVE  Sale, the  Phipps Acquisition  and  the
Financing are as follows:
 
BALANCE SHEET -- DECEMBER 31, 1995
 
1.  Reflects the Augusta Acquisition, including a $1.5 million deposit which was
    recorded as a deferred acquisition cost by the Company at December 31, 1995.
    Pursuant  to the acquisition  agreement, cash balances  were retained by the
    seller and certain accounts payable were paid prior to closing. The  Company
    has recorded a preliminary allocation of the purchase price of $35.9 million
    to  the tangible assets and liabilities  based upon estimates of fair market
    value at January 4, 1996 as follows:
 
<TABLE>
<S>                                                           <C>
Trade accounts receivable...................................  $   1,748
Current portion of program broadcast rights.................        924
Prepaid expenses and other current assets...................         55
Property and equipment......................................      2,180
Goodwill and other intangibles..............................     32,406
Other.......................................................      2,571
Accrued expenses............................................       (452)
Current portion of program broadcast obligations............       (898)
Deferred credits............................................     (2,681)
                                                              ---------
Purchase price of the Augusta Business including expenses...  $  35,853
                                                              ---------
                                                              ---------
Historical book value of the Augusta Business...............  $  (7,727)
Assets not acquired and liabilities not assumed -- net......      4,280
                                                              ---------
Net assets acquired.........................................     (3,447)
Purchase price of Augusta Business..........................     35,853
                                                              ---------
Goodwill and other intangibles..............................  $  32,406
                                                              ---------
                                                              ---------
</TABLE>
 
    The excess of  purchase price  over amounts  allocated to  the net  tangible
    assets  will be  amortized on a  straight-line basis over  a 40-year period.
    Also reflects the elimination of assets  of the Augusta Business which  were
    not purchased by the Company.
 
2.   Reflects an  adjustment in accounting method  for recording film exhibition
    rights and liabilities to conform to the Company's accounting method.
 
3.  Reflects purchase costs and financing fees and expenses associated with  the
    Augusta  Acquisition which  were previously treated  as deferred acquisition
    costs.
 
4.  Reflects the sale of the 8% Note and additional borrowings of $23.7  million
    under the Senior Credit Facility.
 
5.    Reflects  the issuance  net  of  fees and  expenses  of  (i) approximately
    3,500,000 shares  of Class  B Common  Stock at  an estimated  $19 per  share
    pursuant  to the Stock  Offering, (ii) Series A  Preferred Stock in exchange
    for the 8% Note and (iii) $10 million of Series B Preferred Stock to certain
    affiliates of the Company.
 
6.  Reflects a  repayment of $52.1  million on the  Senior Credit Facility  from
    funds available subsequent to the Stock Offering.
 
7.   Reflects  the proposed KTVE  Sale for $9.5  million plus the  amount of the
    accounts receivable on the date of  the closing. The transaction is  subject
    to  regulatory approval and is expected to close by September 1996, although
    there can be no assurance with respect thereto.
 
8.  Reflects the purchase of the Phipps Business and a preliminary allocation of
    the purchase price of $185.0 million to the tangible assets and  liabilities
    based upon estimates of fair market value at December 31, 1995 as follows:
 
<TABLE>
<S>                                                           <C>
Trade accounts receivable...................................  $   5,153
Current portion of program broadcast rights.................        919
Property and equipment......................................     10,493
Goodwill and other intangibles..............................    169,960
Other.......................................................        575
Current portion of broadcast program obligations............       (922)
Deferred paging service income..............................       (833)
Deferred credits............................................       (345)
                                                              ---------
Purchase price of Phipps Business including expenses........  $ 185,000
                                                              ---------
                                                              ---------
Historical book value of Phipps Business....................  $ (18,794)
Assets not acquired and liabilities not assumed -- net......      3,754
                                                              ---------
Net assets acquired.........................................    (15,040)
Purchase price of Phipps Business...........................    185,000
                                                              ---------
Goodwill and other intangibles..............................  $ 169,960
                                                              ---------
                                                              ---------
</TABLE>
 
                                      F-6
<PAGE>
    The  excess of purchase price over  amounts allocated to net tangible assets
    will be  amortized on  a  straight-line basis  over  a 40-year  period.  The
    allocation  of the  purchase price is  subject to adjustment  based upon the
    results of pending appraisals.
 
9.  Reflects the  elimination of certain  of the assets  and liabilities of  the
    Phipps Business, which were not included in the Phipps Acquisition.
 
10.  Reflects the issuance of  the Notes pursuant to  the Note Offering and fees
    and expenses associated with the Note Offering.
 
11. Reflects borrowings  of $13.3 million  under the Senior  Credit Facility  in
    order  to complete  the Phipps  Acquisition and  estimated expenses  of $1.5
    million in connection with the  contemplated amendment to the Senior  Credit
    Facility.
 
12.  In  connection with  the  Phipps Acquisition,  the  Company is  seeking FCC
    approval of the assignment of the television broadcast licenses for WCTV and
    WKXT. Current FCC regulations will require the Company to divest its current
    ownership interest in  WALB and  WJHG. In  order to  satisfy applicable  FCC
    requirements,  the Company,  subject to FCC  approval, intends  to swap such
    assets for assets of one or more television stations of comparable value and
    with comparable broadcast cash flow in a transaction qualifying for deferred
    capital gains treatment under the "like-kind exchange" provision of  Section
    1033  of  the Code.  If  the Company  is  unable to  effect  such a  swap on
    satisfactory terms within the  time period granted by  the FCC, the  Company
    may  transfer  such  assets to  a  trust  with a  view  towards  the trustee
    effecting a swap or sale of such assets. Any such trust arrangement would be
    subject to the approval of the FCC.
 
    Condensed balance sheets of WALB and WJHG are as follows:
 
<TABLE>
<CAPTION>
                                                        YEAR ENDED DECEMBER 31, 1995
                                                    ------------------------------------
                                                          WALB               WJHG
                                                    -----------------  -----------------
<S>                                                 <C>                <C>
Current assets....................................      $   1,996          $     822
Property and equipment............................          1,806                973
Other assets......................................             67                  3
                                                           ------             ------
Total assets......................................      $   3,869          $   1,798
                                                           ------             ------
                                                           ------             ------
Current liabilities...............................      $     985          $     447
Other liabilities.................................            227             --
Stockholders' equity..............................          2,657              1,351
                                                           ------             ------
Total liabilities and stockholders equity.........      $   3,869          $   1,798
                                                           ------             ------
                                                           ------             ------
</TABLE>
 
                                      F-7
<PAGE>
                       SELECTED HISTORICAL FINANCIAL DATA
            (DOLLARS IN THOUSANDS, EXCEPT RATIO AND PER SHARE DATA)
 
SELECTED FINANCIAL DATA OF THE COMPANY
 
    Set forth below are certain selected historical consolidated financial  data
of  the  Company.  This  information  should be  read  in  conjunction  with the
consolidated financial  statements  of the  Company  and related  notes  thereto
appearing   elsewhere  herein  and  "Management's  Discussion  and  Analysis  of
Financial Condition  and  Results of  Operations-Results  of Operations  of  the
Company."  The selected consolidated financial  data for, and as  of the end of,
each of the years in  the four-year period ended  December 31, 1995 are  derived
from  the audited consolidated financial statements of the Company. The selected
consolidated financial data for, and as of the year ended December 31, 1991  are
derived  from unaudited  financial statements, since  the Company had  a June 30
fiscal year end.
 
<TABLE>
<CAPTION>
                                                                            YEAR ENDED DECEMBER 31,
                                                    ------------------------------------------------------------------------
                                                                       1992           1993           1994           1995
                                                        1991       ------------   ------------   ------------   ------------
                                                    ------------
                                                    (UNAUDITED)
<S>                                                 <C>            <C>            <C>            <C>            <C>
STATEMENT OF INCOME DATA:
Operating revenues:
  Broadcasting (less agency commissions)..........  $    13,553    $     15,131   $     15,004   $     22,826   $     36,750
  Publishing......................................        8,968           9,512         10,109         13,692         21,866
                                                    ------------   ------------   ------------   ------------   ------------
Total revenues....................................       22,521          24,643         25,113         36,518         58,616
 
Expenses:
  Broadcasting....................................        9,672           9,753         10,029         14,864         23,202
  Publishing......................................        6,444           6,752          7,662         11,198         20,016
  Corporate and administrative....................        1,889           2,627          2,326          1,959          2,258
  Depreciation....................................        1,487           1,197          1,388          1,745          2,633
  Amortization of intangible assets...............           14              44            177            396          1,326
  Non-cash compensation paid in common stock......      --              --             --                  80          2,321
                                                    ------------   ------------   ------------   ------------   ------------
Total expenses....................................       19,506          20,373         21,582         30,242         51,756
                                                    ------------   ------------   ------------   ------------   ------------
Operating income..................................        3,015           4,270          3,531          6,276          6,860
                                                    ------------   ------------   ------------   ------------   ------------
Miscellaneous income (expense), net...............          778          (1,519)           202            189            143
                                                    ------------   ------------   ------------   ------------   ------------
Income from continuing operations before interest
 expense and income taxes.........................        3,793           2,751          3,733          6,465          7,003
 
Interest expense..................................          787           1,486            985          1,923          5,438
                                                    ------------   ------------   ------------   ------------   ------------
Income from continuing operations before income
 taxes............................................        3,006           1,265          2,748          4,542          1,565
Federal and state income taxes....................        1,156             869          1,068          1,776            634
                                                    ------------   ------------   ------------   ------------   ------------
Income from continuing operations.................        1,850             396          1,680          2,766            931
 
Discontinued business:
  Income (loss) from operations of discontinued
   business, net of applicable income tax expense
   (benefit) of ($55), ($79) and $30,
   respectively...................................          (90)           (129)            48        --             --
  Gain on disposal of discontinued business, net
   of applicable income tax expense of $501.......      --              --                 818        --             --
                                                    ------------   ------------   ------------   ------------   ------------
Net income........................................  $     1,760    $        267   $      2,546   $      2,766   $        931
                                                    ------------   ------------   ------------   ------------   ------------
                                                    ------------   ------------   ------------   ------------   ------------
Average outstanding common shares (000s)..........        6,469           4,668          4,611          4,689          4,481
                                                    ------------   ------------   ------------   ------------   ------------
                                                    ------------   ------------   ------------   ------------   ------------
Income from continuing operations per common
 share............................................  $      0.29    $       0.09   $       0.36   $       0.39   $       0.21
                                                    ------------   ------------   ------------   ------------   ------------
                                                    ------------   ------------   ------------   ------------   ------------
Cash dividends per common share...................  $      0.05    $       0.07   $       0.07   $       0.07   $       0.08
                                                    ------------   ------------   ------------   ------------   ------------
                                                    ------------   ------------   ------------   ------------   ------------
 
BALANCE SHEET DATA (AT END OF PERIOD):
  Working capital.................................  $     6,740    $      2,976   $      2,579   $      1,075   $       (221)
  Total assets....................................       31,548          24,173         21,372         68,789         78,240
  Total debt......................................       20,378          12,412          7,759         52,940         54,325
  Total stockholders' equity......................        5,853           4,850          7,118          5,001          8,986
 
OTHER DATA:
Media Cash Flow (1)...............................  $     6,405    $      8,079   $      7,371   $     10,522   $     15,559
Operating cash flow (2)...........................        4,516           5,452          5,044          8,567         13,309
EBITDA (3)........................................        4,516           5,512          5,095          8,498         13,140
Capital expenditures..............................        2,235           2,216          2,582          1,768          3,280
Ratio of Media Cash Flow to interest expense......          8.1             5.4            7.5            5.5            2.9
Ratio of operating cash flow to interest
 expense..........................................          5.7             3.7            5.1            4.5            2.4
Ratio of total debt to Media Cash Flow............          3.2             1.5            1.1            5.0            3.5
Ratio of total debt to operating cash flow........          4.5             2.3            1.5            6.2            4.1
Ratio of earnings to fixed charges (4)............          4.7             1.8            3.4            3.1            1.3
</TABLE>
 
- - ----------------------------------
(1)  Media  Cash  Flow  represents   operating  income  plus  depreciation   and
     amortization  (including amortization of  program license rights), non-cash
     compensation and  corporate  overhead,  less payments  of  program  license
     liabilities.
 
(2)  Operating   cash  flow  represents   operating  income  plus  depreciation,
     amortization  (including  amortization  of  program  license  rights)   and
     non-cash compensation, less payments for program license liabilities.
 
(3)  EBITDA  represents operating income plus  (i) depreciation and amortization
     (excluding amortization  of  program  license  rights)  and  (ii)  non-cash
     compensation  paid in  common stock (excluding  stock payments  made to the
     401(k) plan). EBITDA is  presented not as a  measure of operating  results,
     but  rather  to provide  additional  information related  to  the Company's
     ability to service debt. EBITDA should not be considered as an  alternative
     to  either  (x) operating  income determined  in accordance  with generally
     accepted accounting  principles  ("GAAP")  as  an  indicator  of  operating
     performance  or  (y) cash  flows from  operating activities  (determined in
     accordance with GAAP) as a measure of liquidity.
 
(4)  For purposes of this item, "fixed charges" represent interest, the interest
     element of rental  expense, capitalized interest  and amortization of  debt
     issuance  costs and  "earnings" represent  net income  (loss) before income
     taxes, discontinued operations, extraordinary  items, cumulative effect  of
     change in accounting principles and fixed charges.
 
                                      F-8
<PAGE>
SELECTED FINANCIAL DATA OF THE PHIPPS BUSINESS
 
    Set forth below are certain selected historical financial data of the Phipps
Business.  This information  should be  read in  conjunction with  the financial
statements of the Phipps Business and related notes thereto appearing  elsewhere
herein  and  "Management's Discussion  and Analysis  of Financial  Condition and
Results of  Operations--Results  of  Operations of  the  Phipps  Business."  The
selected  historical financial data for, and as of the end of, each of the years
in the three-year period  ended December 31, 1995  are derived from the  audited
financial  statements of the  Phipps Business. The  selected financial data for,
and as of the  end of, each of  the years ended December  31, 1991 and 1992  are
derived from the unaudited accounting records of the Phipps Business.
 
<TABLE>
<CAPTION>
                                                                                           YEAR ENDED DECEMBER 31,
                                                                          ---------------------------------------------------------
                                                                                                      1993       1994       1995
                                                                             1991        1992(1)    ---------  ---------  ---------
                                                                          -----------  -----------
                                                                          (UNAUDITED)  (UNAUDITED)
<S>                                                                       <C>          <C>          <C>        <C>        <C>
STATEMENT OF INCOME DATA:
Operating revenues:
  Broadcasting (less agency commissions)................................   $  10,492    $  14,523   $  19,460  $  21,524  $  22,424
  Paging................................................................       3,369        3,646       3,788      4,277      4,897
                                                                          -----------  -----------  ---------  ---------  ---------
Total revenues..........................................................      13,861       18,169      23,248     25,801     27,321
Expenses:
  Broadcasting..........................................................       5,298        7,518      10,734     10,211     10,487
  Paging................................................................       2,356        2,298       2,529      2,764      3,052
  Management fees.......................................................         579          973       2,462      2,486      3,280
  Depreciation and amortization.........................................       1,513        1,734       2,836      2,672      3,120
                                                                          -----------  -----------  ---------  ---------  ---------
Total expenses..........................................................       9,746       12,523      18,561     18,133     19,939
                                                                          -----------  -----------  ---------  ---------  ---------
Operating income........................................................       4,115        5,646       4,687      7,668      7,382
Miscellaneous income (expense), net.....................................           5            8          16        666         12
                                                                          -----------  -----------  ---------  ---------  ---------
Income before interest expense and minority interests...................       4,120        5,654       4,703      8,334      7,394
Interest expense........................................................         162          442         632        480        499
                                                                          -----------  -----------  ---------  ---------  ---------
Income before minority interests........................................       3,958        5,212       4,071      7,854      6,895
Minority interests......................................................      --              331         140        635        547
                                                                          -----------  -----------  ---------  ---------  ---------
  Net income............................................................   $   3,958    $   4,881   $   3,931  $   7,219  $   6,348
                                                                          -----------  -----------  ---------  ---------  ---------
                                                                          -----------  -----------  ---------  ---------  ---------
Supplemental unaudited pro forma information: (2)
  Net income, as above..................................................       3,958        4,881       3,931      7,219      6,348
  Pro forma provision for income tax expense............................       1,504        1,855       1,500      2,743      2,413
                                                                          -----------  -----------  ---------  ---------  ---------
Pro forma net income....................................................   $   2,454    $   3,026   $   2,431  $   4,476  $   3,935
                                                                          -----------  -----------  ---------  ---------  ---------
                                                                          -----------  -----------  ---------  ---------  ---------
BALANCE SHEET DATA (AT END OF PERIOD):
Working capital.........................................................   $     595    $     615   $   1,127  $   1,421  $   2,622
Total assets............................................................       8,931       25,068      24,819     25,298     27,562
Total debt..............................................................       1,388        7,697       6,542      6,065      4,810
Minority interests......................................................      --            1,154         824        728        586
Owner's equity..........................................................       6,351       13,276      14,306     15,465     18,794
OTHER DATA:
Media Cash Flow (3).....................................................   $   6,207    $   7,968   $  10,466  $  12,983  $  13,696
Operating cash flow (4).................................................       5,628        6,994       8,003     10,498     10,416
EBITDA (5)..............................................................       5,627        7,380       7,523     10,340     10,502
Capital expenditures....................................................       1,005        2,258       3,538      3,353      3,188
</TABLE>
 
- - --------------------------
(1) Includes  the acquisition of a majority interest in WKXT in July 1992, which
    was accounted for using the purchase method of accounting.
 
(2) John H. Phipps, Inc. and its subsidiaries file a consolidated federal income
    tax return and separate state tax returns. Income tax expense for the Phipps
    Business is not presented  in the financial statements  as such amounts  are
    computed and paid by John H. Phipps, Inc. Pro forma federal and state income
    taxes for the Phipps Business are calculated on a pro forma, separate return
    basis.
 
(3) Media  Cash Flow represents operating income plus depreciation, amortization
    (including amortization of  program license rights)  and corporate  overhead
    less payments of program license liabilities.
 
(4) Operating  cash  flow  represents  operating  income  plus  depreciation and
    amortization  (including  amortization  of  program  license  rights)   less
    payments for program license liabilities.
 
(5) EBITDA  represents  operating  income  plus  depreciation  and  amortization
    (excluding amortization of program license rights). EBITDA is presented  not
    as  a  measure  of  operating  results,  but  rather  to  provide additional
    information related to the Company's ability to service debt. EBITDA  should
    not  be  considered  as  an  alternative  to  either  (x)  operating  income
    determined in accordance with GAAP as an indicator of operating  performance
    or  (y) cash flows from operating  activities (determined in accordance with
    GAAP) as a measure of liquidity.
 
                                      F-9
<PAGE>
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
RESULTS OF OPERATIONS OF THE COMPANY
 
INTRODUCTION
 
    The following analysis of the financial condition and results of  operations
of  the Company  should be read  in conjunction with  the Company's consolidated
financial statements and notes thereto included elsewhere in this Prospectus.
 
    The Company  derives  its  revenues from  its  television  broadcasting  and
publishing  operations. As a result of  the Kentucky Acquisition (as defined) in
1994,  the  proportion  of  the  Company's  revenues  derived  from   television
broadcasting  has increased and  this proportion will continue  to increase as a
result of the Augusta Acquisition, which was completed in January 1996, and  the
Phipps Acquisition, which is expected to occur by September 1996. As a result of
the   higher  operating   margins  associated  with   the  Company's  television
broadcasting operations,  the  profit  contribution of  these  operations  as  a
percentage of revenues, has exceeded, and is expected to continue to exceed, the
profit contribution of the Company's publishing operations. Set forth below, for
the   periods  indicated,   is  certain  information   concerning  the  relative
contributions of the Company's television broadcasting and publishing operations
(dollars in thousands):
 
<TABLE>
<CAPTION>
                                                                      YEAR ENDED DECEMBER 31,
                                          -------------------------------------------------------------------------------
                                                    1993                       1994                       1995
                                          -------------------------  -------------------------  -------------------------
                                                       PERCENT OF                 PERCENT OF                 PERCENT OF
                                            AMOUNT        TOTAL        AMOUNT        TOTAL        AMOUNT        TOTAL
                                          ----------  -------------  ----------  -------------  ----------  -------------
<S>                                       <C>         <C>            <C>         <C>            <C>         <C>
TELEVISION BROADCASTING
Revenues                                  $ 15,003.7        59.8%    $ 22,826.4        62.5%    $ 36,750.0        62.7%
Operating income (1)                         4,070.6        66.9        6,556.0        78.4       10,585.2        94.1
PUBLISHING
Revenues                                  $ 10,109.4        40.2%    $ 13,692.0        37.5%    $ 21,866.2        37.3%
Operating income (1)                         2,009.1        33.1        1,804.0        21.6          660.2         5.9
</TABLE>
 
- - ------------------------
(1) Excludes any allocation of corporate and administrative expenses.
 
TELEVISION BROADCASTING
 
    Set forth below are the principal  types of broadcasting revenues earned  by
the  Company's television stations for the  periods indicated and the percentage
contribution of each to total Company revenues (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                                      YEAR ENDED DECEMBER 31,
                                          -------------------------------------------------------------------------------
                                                    1993                       1994                       1995
                                          -------------------------  -------------------------  -------------------------
                                                       PERCENT OF                 PERCENT OF                 PERCENT OF
                                                      TOTAL COMPANY              TOTAL COMPANY              TOTAL COMPANY
                                            AMOUNT      REVENUES       AMOUNT      REVENUES       AMOUNT      REVENUES
                                          ----------  -------------  ----------  -------------  ----------  -------------
<S>                                       <C>         <C>            <C>         <C>            <C>         <C>
Net revenues:
  Local                                   $  7,312.3        29.2%    $ 12,191.4        33.4%    $ 20,888.1        35.6%
  National                                   6,102.8        24.3        7,804.4        21.4       10,881.1        18.6
  Network compensation                       1,286.1         5.1        1,297.5         3.5        2,486.8         4.2
  Political                                     17.7         0.1        1,029.0         2.8        1,174.2         2.0
  Production and other                         284.8         1.1          504.1         1.4        1,319.8         2.3
                                          ----------         ---     ----------         ---     ----------         ---
                                          $ 15,003.7        59.8%    $ 22,826.4        62.5%    $ 36,750.0        62.7%
                                          ----------         ---     ----------         ---     ----------         ---
                                          ----------         ---     ----------         ---     ----------         ---
</TABLE>
 
    In the Company's broadcasting operations, broadcast advertising is sold  for
placement   either  preceding  or  following   a  television  stations'  network
programming and within local  and syndicated programming. Broadcast  advertising
is  sold in time increments and is priced  primarily on the basis of a program's
popularity among  the  specific audience  an  advertiser desires  to  reach,  as
measured by Nielsen. In addition, broadcast
 
                                      F-10
<PAGE>
advertising  rates are affected  by the number of  advertisers competing for the
available time, the  size and  demographic makeup of  the market  served by  the
station  and the  availability of  alternative advertising  media in  the market
area. Broadcast  advertising rates  are the  highest during  the most  desirable
viewing  hours, with corresponding reductions during other hours. The ratings of
a local station affiliated with  a major network can  be affected by ratings  of
network programming.
 
    Most  broadcast advertising contracts are short-term, and generally run only
for a few weeks.  The Company estimates that  approximately 56.5% of the  annual
gross  revenues of the Company's television stations for the year ended December
31, 1995 were  generated from local  advertising, which is  sold by a  station's
sales  staff directly to  local accounts, and  the remainder represents national
advertising,  which  is   sold  by  a   station's  national  advertising   sales
representative.  The stations generally pay  commissions to advertising agencies
on  local,  regional  and  national  advertising  and  the  stations  also   pay
commissions to the national sales representative on national advertising.
 
    Broadcast  advertising  revenues are  generally  highest in  the  second and
fourth quarters of each year, due in part to increases in retail advertising  in
the  spring and in the period leading up to and including the holiday season. In
addition, broadcast  advertising  revenues  are  generally  higher  during  even
numbered  election years due to spending by political candidates, which spending
typically is heaviest during the fourth quarter.
 
    The  broadcasting  operations'  primary  operating  expenses  are   employee
compensation,   related  benefits  and  programming   costs.  In  addition,  the
broadcasting operations incur overhead  expenses such as maintenance,  supplies,
insurance,  rent and utilities. A large portion of the operating expenses of the
broadcasting operations is fixed.
 
PUBLISHING
 
    Set forth below are the principal types of publishing revenues earned by the
Company's publishing operations  for the  periods indicated  and the  percentage
contribution of each to total Company revenues (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                                      YEAR ENDED DECEMBER 31,
                                          -------------------------------------------------------------------------------
                                                    1993                       1994                       1995
                                          -------------------------  -------------------------  -------------------------
                                                       PERCENT OF                 PERCENT OF                 PERCENT OF
                                                      TOTAL COMPANY              TOTAL COMPANY              TOTAL COMPANY
                                            AMOUNT      REVENUES       AMOUNT      REVENUES       AMOUNT      REVENUES
                                          ----------  -------------  ----------  -------------  ----------  -------------
<S>                                       <C>         <C>            <C>         <C>            <C>         <C>
Revenues:
  Retail advertising                      $  5,734.3        22.8%    $  7,460.3        20.4%    $ 11,044.2        18.8%
  Classified                                 2,336.5         9.3        3,174.2         8.7        5,323.8         9.1
  Circulation                                2,011.8         8.0        2,628.9         7.2        3,783.8         6.5
  Other                                         26.8         0.1          428.6         1.2        1,714.4         2.9
                                          ----------         ---     ----------         ---     ----------         ---
                                          $ 10,109.4        40.2%    $ 13,692.0        37.5%    $ 21,866.2        37.3%
                                          ----------         ---     ----------         ---     ----------         ---
                                          ----------         ---     ----------         ---     ----------         ---
</TABLE>
 
    In  the Company's publishing operations, advertising contracts are generally
annual and primarily provide  for a commitment as  to the volume of  advertising
purchased  by a  customer. The  publishing operations'  advertising revenues are
primarily  generated  from   retail  advertising.  As   with  the   broadcasting
operations,  the publishing  operations' revenues  are generally  highest in the
second and fourth quarters of each year.
 
    The  publishing  operations'   primary  operating   expenses  are   employee
compensation,  related  benefits and  newsprint  costs. In  addition, publishing
operations incur  overhead expenses  such as  maintenance, supplies,  insurance,
rent  and utilities. A large portion of the operating expenses of the publishing
operations  is  fixed,   although  the  Company   has  experienced   significant
variability in its newsprint costs in recent years.
 
                                      F-11
<PAGE>
MEDIA CASH FLOW
 
    The following table sets forth certain operating data for both the broadcast
and  publishing operations for the years ended  December 31, 1993, 1994 and 1995
(dollars in thousands):
 
<TABLE>
<CAPTION>
                                                                                    YEAR ENDED DECEMBER 31,
                                                                               ---------------------------------
                                                                                 1993        1994        1995
                                                                               ---------  ----------  ----------
<S>                                                                            <C>        <C>         <C>
Operating income                                                               $ 3,530.7  $  6,276.4  $  6,859.7
Add:
  Amortization of program license rights                                           924.9     1,218.0     1,647.0
  Depreciation and amortization                                                  1,564.8     2,141.6     3,958.9
  Corporate overhead                                                             2,326.7     1,958.4     2,258.3
  Non-cash compensation and contributions to the Company's 401(k) plan, paid
   in common stock                                                                --           109.5     2,612.2
Less:
  Payments for program license liabilities                                        (976.2)   (1,181.6)   (1,776.8)
                                                                               ---------  ----------  ----------
Media Cash Flow (1)                                                            $ 7,370.9  $ 10,522.3  $ 15,559.3
                                                                               ---------  ----------  ----------
                                                                               ---------  ----------  ----------
</TABLE>
 
- - ------------------------
(1) Of Media  Cash  Flow, $4.9  million,  $8.0  million and  $13.6  million  was
    attributable  to  the Company's  broadcasting operations  in 1993,  1994 and
    1995, respectively.
 
    "Media Cash  Flow"  is  defined  as  operating  income  from  broadcast  and
publishing  operations (and includes paging with  regard to the Phipps Business)
before income taxes  and interest  expense, plus  depreciation and  amortization
(including  amortization of  program license rights),  non-cash compensation and
corporate overhead, less payments for  program license liabilities. The  Company
has  included Media  Cash Flow  data because  such data  are commonly  used as a
measure of performance for broadcast companies and are also used by investors to
measure a company's ability to service debt. Media Cash Flow is not, and  should
not  be used as, an indicator or  alternative to operating income, net income or
cash flow as reflected in the  consolidated financial statements of the  Company
and  is not  a measure  of financial  performance under  GAAP and  should not be
considered in isolation or as a substitute for measures of performance  prepared
in accordance with GAAP.
 
ACQUISITIONS
 
    Since  1994, the Company  has completed several  broadcasting and publishing
acquisitions. The operating results of the Company reflect significant increases
in substantially all line  items between the years  ended December 31, 1994  and
December  31, 1995. The principal reason  for these increases is the acquisition
by the  Company in  September 1994  of WKYT  and WYMT  (together, the  "Kentucky
Business")  for $38.1 million and the  assumption of $2.3 million of liabilities
(the "Kentucky Acquisition"). In addition, during 1994 the Company acquired  THE
ROCKDALE CITIZEN for approximately $4.8 million (May 1994) and four shoppers for
approximately  $1.5 million  (October 1994)  (collectively the  "1994 Publishing
Acquisitions"), and during 1995 the Company acquired the GWINNETT DAILY POST for
approximately $3.7 million (January  1995) and three  shoppers for an  aggregate
purchase  price of approximately $1.4 million (September 1995) (collectively the
"1995 Publishing Acquisitions"). The 1994  Publishing Acquisitions and the  1995
Publishing   Acquisitions  are  collectively  referred  to  as  the  "Publishing
Acquisitions."
 
YEAR ENDED DECEMBER 31, 1995 COMPARED TO YEAR ENDED DECEMBER 31, 1994
 
    REVENUES.  Total  revenues for the  year ended December  31, 1995  increased
$22.1 million or 60.5% over the year ended December 31, 1994, from $36.5 million
to $58.6 million. This increase was attributable to (i) the effect of owning the
Kentucky  Business for all of 1995 versus the last four months of 1994, (ii) the
Publishing Acquisitions and  (iii) increases  in total revenues  of the  Company
(excluding  the Kentucky Business and the Publishing Acquisitions). The Kentucky
Acquisition and the Publishing Acquisitions accounted for $19.3 million or 87.3%
of the revenue increase.
 
    Broadcast net revenues increased $13.9 million or 61.0% over the prior year,
from $22.8  million  to  $36.7  million.  Revenues  generated  by  the  Kentucky
Acquisition accounted for $12.9 million or 92.8% of the
 
                                      F-12
<PAGE>
increase. On a pro forma basis, broadcast net revenues for the Kentucky Business
for  the year ended December  31, 1995 increased $2.7  million or 16.1% over the
year ended December 31, 1994, from $16.6 million to $19.3 million. Broadcast net
revenues, excluding the  Kentucky Acquisition,  increased 6.1%  or $1.0  million
over  the prior  year. Approximately $889,000  and $304,000 of  the $1.0 million
increase in total  broadcast net revenues,  excluding the Kentucky  Acquisition,
were  due  to  higher  local and  national  advertising  spending, respectively.
Approximately $417,000  of the  $1.0  million increase  in total  broadcast  net
revenues,  excluding the  Kentucky Acquisition,  is a  result of  higher network
compensation negotiated by  the Company  with CBS and  NBC, respectively.  These
increases  were offset by a $617,000  decrease in political advertising revenues
associated with cyclical political activity.
 
    Publishing revenues increased  $8.2 million  or 59.7% over  the prior  year,
from  $13.7 million to $21.9 million. Approximately $6.4 million or 77.8% of the
increase was due to the Publishing Acquisitions. Publishing revenues,  excluding
the  Publishing Acquisitions,  increased $1.8  million or  15.5% over  the prior
year.  Advertising   and   circulation   revenue,   excluding   the   Publishing
Acquisitions,  comprised approximately  $885,000 and  $511,000, respectively, of
the revenue increase.  This increase  in circulation revenue  can be  attributed
primarily  to price increases  over the prior year.  This increase in classified
advertising, excluding the Publishing Acquisitions, was primarily the result  of
rate  and  linage increases.  Approximately  $417,000 of  the  revenue increase,
excluding the Publishing Acquisitions, was  the result of higher special  events
and commercial printing revenues.
 
    OPERATING EXPENSES.  Operating expenses for the year ended December 31, 1995
increased  $21.5 million or  71.1% over the  year ended December  31, 1994, from
$30.2 million to $51.7  million, primarily due to  the Kentucky Acquisition  and
the Publishing Acquisitions.
 
    Broadcasting  expenses increased $8.3 million or  56.1% over the prior year,
from $14.9 million to $23.2 million. The increase was attributable primarily  to
the  Kentucky  Acquisition. On  a pro  forma basis,  broadcast expenses  for the
Kentucky Business for the year ended December 31, 1995 increased $1.5 million or
14.3% over  the  year ended  December  31, 1994,  from  $10.7 million  to  $12.2
million.  The increase  in broadcast expenses  for the Kentucky  Business can be
attributed primarily to increased payroll  related costs and sales  commissions.
Broadcasting  expenses, excluding the  Kentucky Acquisition, remained relatively
constant primarily as a result of lower syndicated film programming costs offset
by higher payroll related costs.
 
    Publishing expenses increased  $8.8 million  or 78.7% over  the prior  year,
from  $11.2 million to $20.0 million. Approximately $7.1 million or 80.6% of the
increase was due to the Publishing Acquisitions. Publishing expenses,  excluding
the Publishing Acquisitions, increased $1.7 million or 18.5%, primarily due to a
40%  increase in  newsprint cost,  increased payroll  related costs  and product
delivery and promotion costs.
 
    Corporate and administrative expenses increased  $300,000 or 15.3% over  the
prior  year, from $2.0  million to $2.3 million.  This increase was attributable
primarily to the amendment of an employment agreement with the Company's  former
chief executive officer, which resulted in a $440,000 charge to expense.
 
    Depreciation of property and equipment and amortization of intangible assets
was  $3.9 million for the year ended December 31, 1995, compared to $2.1 million
for the prior  year, an increase  of $1.8  million or 84.9%.  This increase  was
primarily  the result of  higher depreciation and  amortization costs related to
the Kentucky Acquisition and the Publishing Acquisitions.
 
    Non-cash compensation  paid  in  Class  A Common  Stock  resulted  from  the
Company's  employment agreements with its current President and its former chief
executive officer.  The current  President's employment  agreement provides  him
with  122,034 shares of Class  A Common Stock if  his employment continues until
September 1999. The Company will recognize $1.2 million of compensation  expense
for  this award ratably over such five-year period. This agreement resulted in a
charge to expense of $240,000 for the  year ended December 31, 1995 as  compared
to  $80,000  for the  year ended  December  31, 1994.  In addition,  the Company
awarded 150,000  shares  of  Class  A Common  Stock,  pursuant  to  the  amended
employment  agreement with its former chief executive officer, which resulted in
an expense of $2.1 million, all of which was recognized in 1995.
 
                                      F-13
<PAGE>
    INTEREST EXPENSE.  Interest expense  increased $3.5 million or 182.8%,  from
$1.9  million for the year ended December 31,  1994 to $5.4 million for the year
ended December 31, 1995. This  increase was attributable primarily to  increased
levels  of debt resulting from the financing of the Kentucky Acquisition and the
Publishing Acquisitions. The Company entered into a $25 million notional  amount
five year interest rate swap agreement on June 2, 1995, to effectively convert a
portion  of its floating rate debt to a  fixed rate basis. Most of the Company's
outstanding debt under the  Senior Credit Facility is  subject to this  interest
rate  swap.  The  Company  recorded approximately  $34,000  of  interest expense
relative to the interest rate swap in  1995. The effective interest rate of  the
Senior  Credit  Facility  and  interest  rate  swap  at  December  31,  1995 was
approximately 8.64% and 9.10%, respectively.
 
YEAR ENDED DECEMBER 31, 1994 COMPARED TO YEAR ENDED DECEMBER 31, 1993
 
    REVENUES.  Total  revenues for the  year ended December  31, 1994  increased
$11.4 million or 45.4% over the year ended December 31, 1993, from $25.1 million
to  $36.5 million.  Excluding the Kentucky  Acquisition and  the 1994 Publishing
Acquisitions, the increase was $3.1 million or 12.3%.
 
    Broadcast net revenues increased $7.8 million or 52.1% over the prior  year,
from  $15.0  million to  $22.8 million.  Broadcast  net revenues,  excluding the
Kentucky Acquisition, increased 9.8%  or $1.5 million over  the prior year.  The
Kentucky  Acquisition contributed $6.3  million to this  increase. Excluding the
Kentucky Acquisition, approximately $921,000 of the $1.5 million increase was  a
result  of  higher  levels of  political  advertising spending  due  to cyclical
election activity in  the Company's  broadcast markets.  Excluding the  Kentucky
Acquisition,  local and national advertising  contributed an additional $668,000
to the  revenue  increase. These  increases  were offset  by  decreased  network
compensation  related to the preemption of network programming in favor of local
advertising.
 
    Publishing revenues increased  $3.6 million  or 35.4% over  the prior  year,
from   $10.1  million  to  $13.7   million.  The  1994  Publishing  Acquisitions
contributed $2.0 million  to this increase.  Publishing revenues, excluding  the
1994  Publishing  Acquisitions,  increased  $1.6 million  over  the  prior year.
Advertising  and   circulation  revenues   comprised  $833,000   and   $436,000,
respectively,  of the revenue  increase. Special events  and commercial printing
services accounted for $344,000 of the revenue increase.
 
    OPERATING EXPENSES.  Operating expenses for the year ended December 31, 1994
increased $8.7 million  or 40.1%  over the year  ended December  31, 1993,  from
$21.6   million  to  $30.3  million,  attributable  primarily  to  the  Kentucky
Acquisition and the 1994 Publishing Acquisitions.
 
    Broadcasting expenses increased $4.8 million  or 48.2% over the prior  year,
from  $10.0 million to $14.8 million  primarily due to the Kentucky Acquisition.
Broadcasting   expenses,   excluding   the   Kentucky   Acquisition,   increased
approximately  $1.0 million, or 10.0%, over the prior year from $10.0 million to
$11.0 million. This increase was attributable to increased payroll related costs
associated with improvement of news programming, costs associated with  coverage
of  the 1994 flood in Albany, Georgia  and other costs related to on-air product
upgrades at the stations.
 
    Publishing expenses increased  $3.5 million  or 46.1% over  the prior  year,
from  $7.7 million to $11.2 million primarily as a result of the 1994 Publishing
Acquisitions. Publishing expenses, excluding  the 1994 Publishing  Acquisitions,
increased approximately $1.6 million or 20.9% during the year ended December 31,
1994, as compared to the prior year. This increase was primarily attributable to
an  11.9% increase in  newsprint usage, payroll related  costs and other product
improvement costs associated with format changes and expanded market coverage of
THE ALBANY HERALD.
 
    Corporate and administrative expenses decreased $368,000 or 15.8% during the
year ended December 31, 1994, from  $2.3 million to $1.9 million. This  decrease
can be attributed to lower professional fees and related expenses.
 
    Depreciation of property and equipment and amortization of intangible assets
was  $2.2 million for the year ended  December 31, 1994 compared to $1.6 million
for the prior  year, an increase  of $577,000  or 36.9%. This  increase was  due
principally from the depreciation and amortization expense related to the assets
acquired in the Kentucky Acquisition and 1994 Publishing Acquisitions.
 
                                      F-14
<PAGE>
    INTEREST  EXPENSE.   Interest expense  was $1.9  million for  the year ended
December 31,  1994 compared  to $985,000  for  the prior  year, an  increase  of
$938,000  or 95.3%. This increase was due  primarily to increased levels of debt
resulting from the financing of the Kentucky Acquisition and the 1994 Publishing
Acquisitions. At December 31, 1993 and  1994 the Company's outstanding debt  was
$7.3 million and $52.9 million, respectively.
 
RESULTS OF OPERATIONS OF THE PHIPPS BUSINESS
 
INTRODUCTION
 
    The  following analysis of the financial condition and results of operations
of the Phipps Business should be read in conjunction with the Phipps  Business's
consolidated  financial statements and notes  thereto included elsewhere in this
Prospectus.
 
    The Phipps Business  derives its revenues  from its television  broadcasting
operations  which  consist  of two  CBS-affiliated  television  stations serving
Tallahassee, Florida/Thomasville, Georgia and Knoxville, Tennessee, a  satellite
broadcasting  business based in Tallahassee, Florida  and a paging business also
based in Tallahassee, Florida.
 
    Set  forth  below,  for  the  periods  indicated,  is  certain   information
concerning  the  relative contributions  of  the Phipps  Business's broadcasting
(including satellite broadcasting) and paging operations (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                                      YEAR ENDED DECEMBER 31,
                                          -------------------------------------------------------------------------------
                                                    1993                       1994                       1995
                                          -------------------------  -------------------------  -------------------------
                                                       PERCENT OF                 PERCENT OF                 PERCENT OF
                                            AMOUNT        TOTAL        AMOUNT        TOTAL        AMOUNT        TOTAL
                                          ----------  -------------  ----------  -------------  ----------  -------------
<S>                                       <C>         <C>            <C>         <C>            <C>         <C>
TELEVISION BROADCASTING
Revenues                                   $19,460.1        83.7%     $21,524.3        83.4%     $22,424.1        82.1%
Operating income (1)                         6,636.4        92.8        9,298.1        91.6        9,635.3        90.4
 
PAGING
Revenues                                    $3,787.9        16.3%      $4,276.6        16.6%      $4,897.5        17.9%
Operating income (1)                           512.7         7.2          854.9         8.4        1,026.9         9.6
</TABLE>
 
- - ------------------------
(1) Excludes any allocation of corporate and administrative expenses.
 
TELEVISION BROADCASTING AND PAGING REVENUES
 
    Set forth below are the principal types of broadcast net revenues earned  by
the  Phipps Business's television stations (including the satellite broadcasting
operation) for the periods indicated and the percentage contribution of each  to
the Phipps Business's total revenues (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                                      YEAR ENDED DECEMBER 31,
                                          -------------------------------------------------------------------------------
                                                    1993                       1994                       1995
                                          -------------------------  -------------------------  -------------------------
                                                       PERCENT OF                 PERCENT OF                 PERCENT OF
                                                          TOTAL                      TOTAL                      TOTAL
                                                        REVENUES                   REVENUES                   REVENUES
                                                        OF PHIPPS                  OF PHIPPS                  OF PHIPPS
                                            AMOUNT      BUSINESS       AMOUNT      BUSINESS       AMOUNT      BUSINESS
                                          ----------  -------------  ----------  -------------  ----------  -------------
<S>                                       <C>         <C>            <C>         <C>            <C>         <C>
TELEVISION BROADCASTING
Net revenues:
  Local                                     $9,732.8        41.9%     $10,412.2        40.4%     $11,149.2        40.8%
  National                                   7,057.2        30.4        7,217.0        27.9        7,844.9        28.7
  Network compensation                       1,164.6         5.0        1,433.2         5.6        1,740.1         6.4
  Political                                      9.1         0.0        1,147.1         4.4           33.9         0.1
  Production and other (1)                   1,496.4         6.4        1,314.8         5.1        1,656.0         6.1
                                          ----------         ---     ----------         ---     ----------         ---
                                           $19,460.1        83.7%     $21,524.3        83.4%     $22,424.1        82.1%
                                          ----------         ---     ----------         ---     ----------         ---
                                          ----------         ---     ----------         ---     ----------         ---
</TABLE>
 
- - ------------------------
(1) Includes satellite broadcasting business.
 
                                      F-15
<PAGE>
    Set  forth below are  the principal types  of revenues earned  by the Phipps
Business's paging  operations  for  the periods  indicated  and  the  percentage
contribution  of  each  to  the Phipps  Business's  total  revenues  (dollars in
thousands):
 
<TABLE>
<CAPTION>
                                                                      YEAR ENDED DECEMBER 31,
                                          -------------------------------------------------------------------------------
                                                    1993                       1994                       1995
                                          -------------------------  -------------------------  -------------------------
                                                       PERCENT OF                 PERCENT OF                 PERCENT OF
                                                          TOTAL                      TOTAL                      TOTAL
                                                        REVENUES                   REVENUES                   REVENUES
                                                        OF PHIPPS                  OF PHIPPS                  OF PHIPPS
                                            AMOUNT      BUSINESS       AMOUNT      BUSINESS       AMOUNT      BUSINESS
                                          ----------  -------------  ----------  -------------  ----------  -------------
<S>                                       <C>         <C>            <C>         <C>            <C>         <C>
PAGING
Net revenues:
  Paging lease and service                  $3,741.6        16.1%      $4,201.4        16.3%      $5,004.9        18.3%
  Other income (expense), net                   46.3         0.2           75.2         0.3         (107.4)        (.4)
                                          ----------         ---     ----------         ---     ----------         ---
                                            $3,787.9        16.3%      $4,276.6        16.6%      $4,897.5        17.9%
                                          ----------         ---     ----------         ---     ----------         ---
                                          ----------         ---     ----------         ---     ----------         ---
</TABLE>
 
MEDIA CASH FLOW
 
    The following table sets forth certain operating data for the broadcast  and
paging  operations for the years ended December 31, 1993, 1994 and 1995 (dollars
in thousands):
 
<TABLE>
<CAPTION>
                                                                                  YEAR ENDED DECEMBER 31,
                                                                             ----------------------------------
                                                                                1993        1994        1995
                                                                             ----------  ----------  ----------
<S>                                                                          <C>         <C>         <C>
Operating income                                                               $4,686.9    $7,667.6    $7,381.8
Add:
  Amortization of program license rights                                        1,552.4     1,021.4       844.8
  Depreciation and amortization                                                 2,836.0     2,672.2     3,120.4
  Corporate overhead                                                            2,462.2     2,485.4     3,280.4
Less:
  Payments for program license liabilities                                     (1,072.0)     (863.3)     (931.0)
                                                                             ----------  ----------  ----------
Media Cash Flow (1)                                                           $10,465.5   $12,983.3   $13,696.4
                                                                             ----------  ----------  ----------
                                                                             ----------  ----------  ----------
</TABLE>
 
- - ------------------------
(1) Of Media  Cash Flow,  $9.2  million, $11.5  million  and $11.9  million  was
    attributable  to the Phipps Business's broadcasting operations in 1993, 1994
    and 1995, respectively.
 
YEAR ENDED DECEMBER 31, 1995 COMPARED TO YEAR ENDED DECEMBER 31, 1994
 
    REVENUES.  Total  revenues for the  year ended December  31, 1995  increased
$1.5  million or 5.9% over the year  ended December 31, 1994, from $25.8 million
to $27.3 million. This increase was attributable to an improvement in local  and
national   advertising   revenue  in   the   broadcasting  operations   and  the
implementation of a reseller program in the paging operations.
 
    Broadcast net revenues increased $900,000 or 4.2% over the prior year,  from
$21.5  million to $22.4 million.  Approximately $737,000, $628,000, $307,000 and
$341,000 of the increase in total broadcast net revenues was due to higher local
advertising revenue,  national  advertising revenue,  network  compensation  and
production  revenues,  respectively,  offset  by  a  $1.1  million  decrease  in
political advertising spending associated  with cyclical political activity.  In
addition,  revenues generated  from satellite  broadcasting operations increased
due to additional equipment coming on line.
 
    Net paging revenues increased  $621,000 or 14.5% over  the prior year,  from
$4.3  million to $4.9 million. The increase was attributable primarily to higher
sales volume generated by a reseller program implemented during 1995.
 
                                      F-16
<PAGE>
    OPERATING EXPENSES.  Operating expenses for the year ended December 31, 1995
increased $1.8 million  or 10.0%  over the year  ended December  31, 1994,  from
$18.1  million  to $19.9  million. The  increase  was attributable  primarily to
higher payroll and related costs  and sales expenses and commissions  associated
with  higher sales  volumes, increased  corporate overhead  and depreciation and
amortization costs.
 
    Broadcasting expenses increased $276,000 or  2.7% over the prior year,  from
$10.2  million  to $10.5  million. The  increase  was attributable  primarily to
higher payroll and  related costs  offset by lower  syndicated film  programming
costs.
 
    Paging  expenses increased $288,000 or 10.4%  over the prior year, from $2.8
million to  $3.1 million.  The  increase was  attributable primarily  to  higher
payroll, sales and operating costs associated with revenue growth.
 
    Corporate  and administrative expenses for the  year ended December 31, 1995
increased $794,000 or  32.0% over the  year ended December  31, 1994, from  $2.5
million to $3.3 million. The increase was attributable to higher personnel costs
and overhead allocation.
 
    Depreciation of property and equipment and amortization of intangible assets
for  the year ended December 31, 1995  increased $448,000 or 16.8% over the year
ended December 31, 1994,  from $2.7 million to  $3.1 million. This increase  was
primarily  the  result of  higher depreciation  costs  relating to  property and
equipment purchases and higher amortization  of intangible assets in  connection
with the purchase of certain minority interests of WKXT in Knoxville, Tennessee.
 
    INTEREST  EXPENSE.  Interest expense remained relatively unchanged from year
to year.
 
YEAR ENDED DECEMBER 31, 1994 COMPARED TO YEAR ENDED DECEMBER 31, 1993
 
    REVENUES.  Total  revenues for the  year ended December  31, 1994  increased
$2.6  million or 11.0% over the year ended December 31, 1993, from $23.2 million
to $25.8 million. This increase was  attributable to higher local, national  and
political  advertising  as  well  as an  increase  in  network  compensation. In
addition, paging revenues increased as geographic coverage expanded.
 
    Broadcast net revenues increased $2.1 million or 10.6% over the prior  year,
from  $19.5 million to $21.5 million. Approximately $679,000 and $160,000 of the
$2.1 million increase in total broadcast net revenues is due to higher local and
national advertising  spending, respectively.  Approximately $269,000  and  $1.1
million  of the $2.1 million increase is  due to higher network compensation and
political advertising  revenues  associated with  cyclical  political  activity,
respectively, offset by a $182,000 decrease in satellite broadcasting revenues.
 
    Net  paging revenues increased  $489,000 or 12.9% over  the prior year, from
$3.8 million to $4.3 million. The increase was attributable primarily to  higher
sales volume due to increased geographical coverage.
 
    OPERATING EXPENSES.  Operating expenses for the year ended December 31, 1994
decreased  $428,000 or 2.3%  from the year  ended December 31,  1993, from $18.6
million to  $18.2 million.  The  decrease was  attributable primarily  to  lower
syndicated  programming costs, offset by slightly  higher paging expenses due to
higher sales volume and lower depreciation and amortization.
 
    Broadcasting expenses decreased $523,000 or  4.9% from the prior year,  from
$10.7  million to $10.2 million. The  decrease was attributable primarily to the
write-off of certain syndicated programming in 1993 that was not being utilized.
 
    Paging expenses increased $235,000  or 9.3% over the  prior year, from  $2.5
million  to  $2.8  million. The  increase  was attributable  primarily  to costs
associated with higher sales volume.
 
    Corporate and  administrative expenses  remained relatively  unchanged  from
year to year.
 
    Depreciation of property and equipment and amortization of intangible assets
for  the year ended December  31, 1994 decreased $164,000  or 5.8% from the year
ended December 31, 1993,  from $2.8 million to  $2.7 million. This decrease  was
primarily  the result  of the  completion of  depreciation for  certain items of
equipment purchased in 1988.
 
                                      F-17
<PAGE>
    INTEREST EXPENSE.   Interest expense for  the year ended  December 31,  1994
decreased $152,000 or 24.0% from the year ended December 31, 1993, from $632,000
to  $480,000. This decrease  was attributable primarily to  lower levels of debt
associated with WKXT.
 
LIQUIDITY AND CAPITAL RESOURCES
 
    Following the consummation  of the  KTVE Sale, the  Phipps Acquisition,  the
Financing, the Stock Offering, and the Note Offering, the Company will be highly
leveraged.  The Company anticipates that its principal uses of cash for the next
several years  will  be working  capital  and debt  service  requirements,  cash
dividends,   capital  expenditures   and  expenditures   related  to  additional
acquisitions. The Company  anticipates that  its operating  cash flow,  together
with  borrowings available under the Senior  Credit Facility, will be sufficient
for such purposes.
 
    The Company's working capital (deficiency)  was $1.1 million and  $(221,000)
at  December 31, 1994 and 1995, respectively.  The working capital of the Phipps
Business was  $1.4  million and  $2.6  million at  December  31, 1994  and  1995
respectively.  The Company's cash provided from  operations was $5.8 million and
$7.6 million for the years ended  December 31, 1994 and 1995, respectively.  The
Phipps  Business's  cash  provided from  operations  was $9.8  million  and $9.3
million for the years ended December 31, 1994 and 1995, respectively.
 
    The Company's cash used in investing  activities was $42.8 million and  $8.9
million  in 1994 and 1995, respectively. The change of $(45.9) million from 1993
to 1994 was due  primarily to the Kentucky  Acquisition and the 1994  Publishing
Acquisitions. The change of $33.9 million from 1994 to 1995 was due primarily to
the  Kentucky Acquisition and the 1994 Publishing Acquisitions, partially offset
by the  1995 Publishing  Acquisitions  and the  deferred  costs related  to  the
Augusta Acquisition. The Phipps Business's cash used in investing activities was
$2.5 million and $3.8 million in 1994 and 1995, respectively.
 
    The  Company  used $4.9  million in  cash  in 1993,  and was  provided $37.2
million and  $1.3 million  in cash  by financing  activities in  1994 and  1995,
respectively.  The use of cash in 1993  resulted primarily from the repayment of
debt  while  cash  provided  by  financing  activities  in  1994  and  1995  was
principally  due  to  increased  borrowings  in  1994  to  finance  the Kentucky
Acquisition  and  the  1994  Publishing  Acquisitions,  as  well  as   increased
borrowings  in 1995 to finance the  1995 Publishing Acquisitions and the funding
of the deposit for the Augusta Acquisition. Long-term debt was $54.3 million  at
December  31,  1995.  On  January  4, 1996,  the  Company  acquired  the Augusta
Business. The  cash  consideration  of approximately  $35.9  million,  including
acquisition  costs  of approximately  $600,000,  was financed  primarily through
long-term borrowings under the  Senior Credit Facility and  through the sale  of
the  8% Note to Bull Run Corporation. For  the year ended December 31, 1995, the
Augusta Business reported net revenues and  broadcast cash flow of $8.7  million
and  $2.8 million, respectively. The Phipps  Business used $7.2 million and $4.9
million in cash for financing activities in 1994 and 1995, respectively.
 
    In 1995, the  Company made  $3.3 million in  capital expenditures,  relating
primarily  to  the broadcasting  operations and  paid  $1.8 million  for program
broadcast rights. In  1995, the  Phipps Business  made $3.2  million in  capital
expenditures,  and  paid  $931,000  for program  broadcast  rights.  The Company
anticipates making  $3.0 million  in capital  expenditures and  $2.7 million  in
payments for program broadcast rights in 1996. Subsequent to the consummation of
the  Phipps  Acquisition,  the  Company  anticipates  that  its  annual  capital
expenditures will approximate $5 million.
 
    In addition  to the  consummation  of the  Phipps Acquisition,  the  Company
intends  to implement the Financing to  increase liquidity and improve operating
and financial flexibility. Pursuant to the Financing, the Company will (i) repay
approximately $38.8 million principal  amount of outstanding indebtedness  under
the  Senior Credit Facility, together with accrued interest thereon and to amend
the terms therof, (ii) issue $10 million liquidation preference of its Series  A
Preferred  Stock in  exchange for  the 8% Note  issued to  Bull Run Corporation,
(iii) issue an  affiliate $10  million liquidation  preference of  its Series  B
Preferred  Stock with  warrants to  purchase up  to 500,000  shares representing
approximately 11.3% of the outstanding Class A Common Stock for cash proceeds of
$10 million and (iv) revise the terms of the Senior Note.
 
                                      F-18
<PAGE>
    The Senior Credit Facility is a  $55.0 million line of credit available  for
working  capital requirements and general  corporate purposes. The Senior Credit
Facility matures in March 2003 with increasing quarterly amortization,  includes
certain  customary financial covenants and bears interest at a rate of 3.5% over
LIBOR, subject to adjustment based on  the Company's leverage ratio. The  Senior
Credit Facility also requires the Company to use its annual Excess Cash Flow (as
defined)  to  repay indebtedness  thereunder  at the  end  of each  year.  As of
December 31, 1995,  on a  pro forma  basis after  giving effect  to the  Augusta
Acquisition,  the KTVE Sale,  the Stock Offering, the  Note Offering, the Phipps
Acquisition and  the  Financing, the  Company  would  have been  able  to  incur
approximately  $41.7 million of  additional indebtedness pursuant  to the Senior
Credit Facility, none of  which could have been  borrowed thereunder due to  the
covenant restrictions contained in the Senior Credit Facility. The Senior Credit
Facility  is guaranteed by each of the  Company's subsidiaries and is secured by
liens on substantially all of the assets of the Company and its subsidiaries.
 
    As part  of the  Financing and  as a  condition of  the Note  Offering,  the
Company  will amend  or replace  the Senior Credit  Facility and  the Company is
currently engaged  in  negotiations  with  certain  institutional  lenders  with
respect thereto.
 
    The  Senior Note provides for semi-annual principal payments of $2.5 million
beginning March  1999. Interest  is  payable semi-annually  in arrears  and  the
Senior  Note, as amended on January 4,  1996, bears interest at 10.7% per annum.
The agreement pursuant  to which  the Senior  Note was  issued contains  certain
restrictive  provisions, which,  among other things,  limit capital expenditures
and additional indebtedness, and  require minimum levels of  net worth and  cash
flows. As part of the Financing, the Company intends to amend the Senior Note to
increase the interest rate to 11.2% per annum and to amend certain covenants.
 
    The Company has entered into a non-binding letter of intent to sell KTVE for
approximately $9.5 million in cash plus the amount of the accounts receivable on
the  date of  the closing,  which is  expected to  occur by  September 1996. The
Company anticipates the  taxes for  the KTVE Sale  will aggregate  approximately
$2.8 million.
 
    In  connection with the Phipps Acquisition,  the Company will be required to
divest WALB and WJHG under current FCC regulations. However, these rules may  be
revised  by the FCC upon conclusion  of pending rulemaking proceedings. In order
to satisfy applicable FCC  requirements, the Company,  subject to FCC  approval,
intends  to swap such  assets for assets  of one or  more television stations of
comparable value  and  with comparable  broadcast  cash flow  in  a  transaction
qualifying  for deferred capital gains  treatment under the "like-kind exchange"
provision of Section 1033 of the Code. If the Company is unable to effect such a
swap on satisfactory terms within the time  period granted by the FCC under  the
waivers, the Company may transfer such assets to a trust with a view towards the
trustee  effecting a  swap or  sale of such  assets. Any  such trust arrangement
would be subject to the approval of the FCC. It is anticipated that the  Company
would  be required to relinquish  operating control of such  assets to a trustee
while retaining the economic risks and benefits of ownership. If the Company  or
such  trust is  required to  effect a sale  of WALB,  the Company  would incur a
significant gain and related  tax liability, the payment  of which could have  a
material  adverse effect on  the Company's ability  to acquire comparable assets
without incurring additional indebtedness.
 
    The Company  and its  subsidiaries file  a consolidated  federal income  tax
return and such state or local tax returns as are required. On a pro forma basis
after  giving  effect  to the  Augusta  Acquisition,  the KTVE  Sale,  the Stock
Offering, the  Note Offering,  the  Financing and  the Phipps  Acquisition,  the
Company  anticipates  that it  will generate  taxable  operating losses  for the
foreseeable future.
 
    The Company  does  not  believe that  inflation  in  past years  has  had  a
significant  impact  on the  Company's results  of  operations nor  is inflation
expected to have a  significant effect upon the  Company's business in the  near
future.
 
                                      F-19
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
Board of Directors and Stockholders
Gray Communications Systems, Inc.
 
    We  have  audited  the  accompanying  consolidated  balance  sheets  of Gray
Communications Systems, Inc. as  of December 31, 1994  and 1995 and the  related
consolidated  statements of income, stockholders' equity and cash flows for each
of the  three years  in the  period ended  December 31,  1995. Our  audits  also
included  the financial  statement schedule listed  in the Index  at Item 14(a).
These financial statements and schedule are the responsibility of the  Company's
management.  Our  responsibility is  to express  an  opinion on  these financial
statements and schedule based on our audits.
 
    We conducted  our  audits in  accordance  with generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, the financial  statements referred to above present  fairly,
in   all  material  respects,  the   consolidated  financial  position  of  Gray
Communications Systems, Inc. at December 31, 1994 and 1995, and the consolidated
results of its operations and its cash flows for each of the three years in  the
period ended December 31, 1995, in conformity with generally accepted accounting
principles.  Also, in our opinion the related financial statement schedule, when
considered in  relation to  the basic  financial statements  taken as  a  whole,
presents fairly, in all material respects, the information set forth therein.
 
                                             ERNST & YOUNG LLP
Columbus, Georgia
February 14, 1996
 
                                      F-20
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                          CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                                      ---------------------------
                                                                             DECEMBER 31,
                                                                              1994           1995
                                                                      ------------   ------------
                                             ASSETS
<S>                                                                   <C>            <C>
Current assets (NOTE C):
  Cash and cash equivalents                                               $558,520       $559,991
  Trade accounts receivable, less allowance for doubtful accounts of
   $694,000 and $450,000, respectively                                   8,448,366      9,560,274
  Recoverable income taxes                                                     -0-      1,347,007
  Inventories                                                              368,202        553,032
  Current portion of program broadcast rights                            1,195,633      1,153,058
  Other current assets                                                     247,687        263,600
                                                                      ------------   ------------
      Total current assets                                              10,818,408     13,436,962
Property and equipment (NOTES B AND C):
  Land                                                                     646,562        758,944
  Buildings and improvements                                             8,594,343      8,630,694
  Equipment                                                             24,781,964     28,229,255
                                                                      ------------   ------------
                                                                        34,022,869     37,618,893
  Allowance for depreciation                                           (17,999,752)   (20,601,819)
                                                                      ------------   ------------
                                                                        16,023,117     17,017,074
Other assets (NOTE C):
  Deferred acquisition costs (NOTE B)                                          -0-      3,330,481
  Deferred loan costs                                                    1,381,908      1,232,261
  Goodwill and other intangibles (NOTE B)                               38,538,413     42,004,050
  Other                                                                  2,026,938      1,219,650
                                                                      ------------   ------------
                                                                        41,947,259     47,786,442
                                                                      ------------   ------------
                                                                       $68,788,784    $78,240,478
                                                                      ------------   ------------
                                                                      ------------   ------------
                              LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Trade accounts payable                                                $2,114,008     $3,752,742
  Employee compensation and benefits                                     3,150,154      4,213,639
  Accrued expenses                                                         512,483        560,877
  Accrued interest                                                         985,955      1,064,491
  Current portion of program broadcast obligations                       1,687,481      1,205,784
  Current portion of long term debt                                      1,293,481      2,861,672
                                                                      ------------   ------------
      Total current liabilities                                          9,743,562     13,659,205
Long-term debt (NOTE C)                                                 51,646,265     51,462,645
Other long-term liabilities:
  Program broadcast obligations, less current portion                       54,489        109,971
  Supplemental employee benefits (NOTE D)                                2,343,379      2,212,685
  Deferred income taxes (NOTE F)                                               -0-        201,348
  Other acquisition related liabilities (NOTES B AND C)                        -0-      1,609,026
                                                                      ------------   ------------
                                                                         2,397,868      4,133,030
Commitments and contingencies (NOTES B, C AND H)
Stockholders' equity (NOTES B, C AND E)
  Class A Common Stock, no par value; authorized 10,000,000 shares;
   issued 4,841,785 and 5,082,756 shares, respectively                   3,393,747      6,795,976
  Retained earnings                                                      8,245,626      8,827,906
                                                                      ------------   ------------
                                                                        11,639,373     15,623,882
  Treasury Stock, 663,180 shares, at cost                               (6,638,284)    (6,638,284)
                                                                      ------------   ------------
                                                                         5,001,089      8,985,598
                                                                      ------------   ------------
                                                                       $68,788,784    $78,240,478
                                                                      ------------   ------------
                                                                      ------------   ------------
</TABLE>
 
                            See accompanying notes.
 
                                      F-21
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                       CONSOLIDATED STATEMENTS OF INCOME
 
<TABLE>
<CAPTION>
                                             ------------------------------------------
                                                      YEAR ENDED DECEMBER 31,
                                                     1993           1994           1995
                                             ------------   ------------   ------------
Operating revenues:
<S>                                          <C>            <C>            <C>
  Broadcasting (less agency commissions)      $15,003,752    $22,826,392    $36,750,035
  Publishing                                   10,109,368     13,692,073     21,866,220
                                             ------------   ------------   ------------
                                               25,113,120     36,518,465     58,616,255
Expenses:
  Broadcasting                                 10,028,837     14,864,011     23,201,990
  Publishing                                    7,662,127     11,198,011     20,016,137
  Corporate and administrative                  2,326,691      1,958,449      2,258,261
  Depreciation                                  1,387,698      1,745,293      2,633,360
  Amortization of intangible assets               177,063        396,342      1,325,526
  Non-cash compensation paid in common
   stock (NOTE D)                                     -0-         80,000      2,321,250
                                             ------------   ------------   ------------
                                               21,582,416     30,242,106     51,756,524
                                             ------------   ------------   ------------
                                                3,530,704      6,276,359      6,859,731
Miscellaneous income and expense, net             202,465        188,307        143,612
                                             ------------   ------------   ------------
                                                3,733,169      6,464,666      7,003,343
Interest expense                                  984,706      1,922,965      5,438,374
                                             ------------   ------------   ------------
Income from continuing operations before
 income taxes                                   2,748,463      4,541,701      1,564,969
Federal and state income taxes (NOTE F)         1,068,000      1,776,000        634,000
                                             ------------   ------------   ------------
    INCOME FROM CONTINUING OPERATIONS           1,680,463      2,765,701        930,969
Discontinued business (NOTE I):
 Income from operations of discontinued
 business, net of applicable income tax
 expense
  of $30,000                                       48,174            -0-            -0-
Gain on disposal of discontinued business,
 net of applicable income tax expense of
  $501,000                                        817,717            -0-            -0-
                                             ------------   ------------   ------------
    NET EARNINGS                               $2,546,354     $2,765,701       $930,969
                                             ------------   ------------   ------------
                                             ------------   ------------   ------------
Average outstanding common shares               4,610,625      4,689,453      4,481,317
                                             ------------   ------------   ------------
                                             ------------   ------------   ------------
Earnings per common share
  Continuing operations                              $.36           $.59           $.21
  Discontinued operations                             .01            -0-            -0-
  Gain on disposal of discontinued
   operations                                         .18            -0-            -0-
                                             ------------   ------------   ------------
    NET EARNINGS
     PER COMMON SHARE                                $.55           $.59           $.21
                                             ------------   ------------   ------------
                                             ------------   ------------   ------------
</TABLE>
 
                            See accompanying notes.
 
                                      F-22
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                               --------------------------------------------------------------------------------------------------
                                 CLASS A COMMON STOCK       RESTRICTED         TREASURY STOCK
                               -------------------------         STOCK   --------------------------       RETAINED
                                    SHARES        AMOUNT     DEFERRALS        SHARES         AMOUNT       EARNINGS          TOTAL
                               -----------   -----------   -----------   -----------   ------------   ------------   ------------
<S>                            <C>           <C>           <C>           <C>           <C>            <C>            <C>
Balance at December 31, 1992     4,610,625    $1,307,071          $-0-           -0-           $-0-     $3,542,901     $4,849,972
Net income                             -0-           -0-           -0-           -0-            -0-      2,546,354      2,546,354
Cash dividends ($.07 per
 share)                                -0-           -0-           -0-           -0-            -0-       (307,376)      (307,376)
Issuance of Common Stock-
 Directors Stock Plan (NOTE
 E)                                  3,000        29,000           -0-           -0-            -0-            -0-         29,000
                               -----------   -----------   -----------   -----------   ------------   ------------   ------------
Balance at December 31, 1993     4,613,625     1,336,071           -0-           -0-            -0-      5,781,879      7,117,950
Net income                             -0-           -0-           -0-           -0-            -0-      2,765,701      2,765,701
Cash dividends ($.07 share)            -0-           -0-           -0-           -0-            -0-       (301,954)      (301,954)
Purchase of Common Stock
 (NOTE E)                              -0-           -0-           -0-      (663,180)    (6,638,284)           -0-     (6,638,284)
Issuance of Common Stock
 (NOTES B AND G):
  401(k) Plan                        3,160        32,676           -0-           -0-            -0-            -0-         32,676
  Rockdale Acquisition             225,000     2,025,000           -0-           -0-            -0-            -0-      2,025,000
                               -----------   -----------   -----------   -----------   ------------   ------------   ------------
Balance at December 31, 1994     4,841,785     3,393,747           -0-      (663,180)    (6,638,284)     8,245,626      5,001,089
Net income                             -0-           -0-           -0-           -0-            -0-        930,969        930,969
Cash dividends ($.08 share)            -0-           -0-           -0-           -0-            -0-       (348,689)      (348,689)
Issuance of Common Stock
 (NOTES B, D, E, AND G):
  401(k) Plan                       18,354       298,725           -0-           -0-            -0-            -0-        298,725
  Directors' Stock Plan             23,500       238,919           -0-           -0-            -0-            -0-        238,919
  Non-qualified Stock Plan           5,000        48,335           -0-           -0-            -0-            -0-         48,335
  Gwinnett Acquisition              44,117       500,000           -0-           -0-            -0-            -0-        500,000
  Restricted Stock Plan            150,000     2,081,250    (2,081,250)          -0-            -0-            -0-            -0-
Amortization of Restricted
 Stock Plan deferrals                  -0-           -0-     2,081,250           -0-            -0-            -0-      2,081,250
Income tax benefits relating
 to stock plans                        -0-       235,000           -0-           -0-            -0-            -0-        235,000
                               -----------   -----------   -----------   -----------   ------------   ------------   ------------
Balance at December 31, 1995     5,082,756    $6,795,976          $-0-      (663,180)   $(6,638,284)    $8,827,906     $8,985,598
                               -----------   -----------   -----------   -----------   ------------   ------------   ------------
                               -----------   -----------   -----------   -----------   ------------   ------------   ------------
</TABLE>
 
                            See accompanying notes.
 
                                      F-23
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                             ------------------------------------------
                                                      YEAR ENDED DECEMBER 31,
                                                     1993           1994           1995
                                             ------------   ------------   ------------
OPERATING ACTIVITIES
<S>                                          <C>            <C>            <C>
  Net income                                   $2,546,354     $2,765,701       $930,969
  Items which did not use (provide) cash:
    Depreciation                                1,612,040      1,745,293      2,633,360
    Amortization of intangible assets             177,063        396,342      1,325,526
    Amortization of program broadcast
     rights                                       924,878      1,217,976      1,647,035
    Payments for program broadcast rights        (976,150)    (1,181,598)    (1,776,796)
    Compensation paid in Common Stock                 -0-         80,000      2,321,250
    Supplemental employee benefits               (608,729)      (454,703)      (370,694)
    Common Stock contributed to 401(k) Plan           -0-         32,676        298,725
    Deferred income taxes                         196,000        523,000        863,000
    (Gain) loss on asset sales                    (52,819)       (21,419)         1,652
    Changes in operating assets and
     liabilities:
      Trade accounts receivable                  (116,526)    (1,444,159)      (852,965)
      Recoverable income taxes                 (1,066,422)       589,942     (1,347,007)
      Inventories                                 (92,526)      (179,930)      (181,034)
      Other current assets                       (352,174)       (24,361)       (11,208)
      Trade accounts payable                      701,556       (306,493)     1,441,745
      Employee compensation and benefits           10,755      1,246,726      1,011,667
      Accrued expenses                           (163,458)       (45,335)      (414,087)
      Accrued interest                            (97,419)       858,164         78,536
    Reduction in value of net assets of
     discontinued business                      1,135,394            -0-            -0-
    Gain on disposal of warehouse
     operations                                (2,454,111)           -0-            -0-
                                             ------------   ------------   ------------
Net cash provided by operating activities       1,323,706      5,797,822      7,599,674
 
INVESTING ACTIVITIES
  Acquisitions of newspaper businesses                -0-     (3,442,836)    (2,084,621)
  Acquisition of television business           (1,505,655)   (37,492,643)           -0-
  Purchases of property and equipment          (2,582,225)    (1,767,800)    (3,279,721)
  Proceeds from asset sales                     3,076,764        103,434          2,475
  Deferred acquisition costs                          -0-            -0-     (3,330,481)
  Deferred loan costs                                 -0-     (1,251,287)           -0-
  Proceeds from disposals of operating
   units                                        2,922,893      1,222,697            -0-
  Other                                         1,150,104       (141,767)      (236,904)
                                             ------------   ------------   ------------
Net cash provided by (used in) investing
 activities                                     3,061,881    (42,770,202)    (8,929,252)
 
FINANCING ACTIVITIES
  Proceeds from borrowings:
    Short-term debt                               650,000            -0-      1,200,000
    Long-term debt                                    -0-     55,826,260      2,950,000
  Repayments of borrowings:
    Short-term debt                              (170,000)      (480,000)    (1,200,000)
    Long-term debt                             (5,133,349)   (11,206,281)    (1,792,516)
    Dividends paid                               (307,376)      (301,954)      (348,689)
    Common Stock transactions                      29,000     (6,638,284)       522,254
                                             ------------   ------------   ------------
  Net cash provided by (used in) financing
   activities                                  (4,931,725)    37,199,741      1,331,049
                                             ------------   ------------   ------------
  Increase (decrease) in cash and cash
   equivalents                                   (546,138)       227,361          1,471
  Cash and cash equivalents at beginning of
   year                                           877,297        331,159        558,520
                                             ------------   ------------   ------------
  Cash and cash equivalents at end of year       $331,159       $558,520       $559,991
                                             ------------   ------------   ------------
                                             ------------   ------------   ------------
</TABLE>
 
                            See accompanying notes.
 
                                      F-24
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                               DECEMBER 31, 1995
 
A.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
DESCRIPTION OF BUSINESS
 
    The  Company's  operations, which  are located  in six  southeastern states,
include six television  stations, three  daily newspapers, and  six area  weekly
advertising only direct mail publications.
 
PRINCIPLES OF CONSOLIDATION
 
    The  consolidated financial statements  include the accounts  of the Company
and its  subsidiaries. All  significant intercompany  accounts and  transactions
have been eliminated.
 
REVENUE RECOGNITION
 
    The Company recognizes revenues as services are performed.
 
USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that affect  the amounts reported  in the  financial statements and
accompanying notes. Actual results could differ from those estimates.
 
CASH AND CASH EQUIVALENTS
 
    Cash and cash equivalents include cash on deposit with a bank. Deposits with
the bank are generally insured in limited amounts.
 
INVENTORIES
 
    Inventories, principally newsprint and supplies, are stated at the lower  of
cost  or  market. The  Company uses  the last-in,  first-out ("LIFO")  method of
determining costs  for  substantially  all  of  its  inventories.  Current  cost
exceeded  the LIFO value of inventories by approximately $36,000 and $170,000 at
December 31, 1994 and 1995, respectively.
 
PROGRAM BROADCAST RIGHTS
 
    Rights to programs  available for  broadcast are initially  recorded at  the
amounts  of  total license  fees payable  under the  license agreements  and are
charged to operating expense on the basis of total programs available for use on
the straight-line method. The portion of the unamortized balance expected to  be
charged  to operating expense in the succeeding  year is classified as a current
asset, with the remainder classified as  a non-current asset. The liability  for
program  broadcast rights is  classified as current  or long-term, in accordance
with the payment terms of the various licenses. The liability is not  discounted
for imputation of interest.
 
PROPERTY AND EQUIPMENT
 
    Property  and  equipment  are  carried  at  cost.  Depreciation  is computed
principally by the straight-line method for financial reporting purposes and  by
accelerated methods for income tax purposes.
 
INTANGIBLE ASSETS
 
    Intangible  assets are  stated at cost,  and with the  exception of goodwill
acquired prior to November 1, 1970 (approximately $2.47 million at December  31,
1994  and  1995),  are amortized  using  the straight-line  method.  Goodwill is
amortized over 40 years.  Loan acquisition fees are  amortized over the life  of
the  applicable indebtedness. Non-compete agreements are amortized over the life
of  the  specific  agreement.  Accumulated  amortization  of  intangible  assets
resulting  from business  acquisitions was $0.4  million and $1.7  million as of
December 31, 1994 and 1995, respectively.
 
                                      F-25
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
A.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    If facts and circumstances  indicate that the goodwill  may be impaired,  an
evaluation of continuing value would be performed. If an evaluation is required,
the estimated future undiscounted cash flows associated with this asset would be
compared  to its  carrying amount to  determine if  a write down  to fair market
value or discounted cash flow value is required.
 
INCOME TAXES
 
    Deferred income taxes are provided on the differences between the  financial
statement  and income tax basis  of assets and liabilities.  The Company and its
subsidiaries file a consolidated  federal income tax  return and separate  state
and local tax returns.
 
CAPITAL STOCK
 
    The  Company has authorized 10 million shares of Class B Common Stock and 20
million shares of Preferred  Stock, none of which  have been issued at  December
31,  1995. All references made to Common  Stock in the December 31, 1995 Audited
Consolidated Financial Statements of the Company and the Notes thereto refer  to
the Company's Class A Common Stock.
 
    On  August 17, 1995, the Board of Directors declared a 50% stock dividend on
the Company's Common Stock payable October 2, 1995 to stockholders of record  on
September  8, 1995 to effect  a three for two  stock split. All applicable share
and per share data have been adjusted to give effect to the stock split.
 
EARNINGS PER COMMON SHARE
 
    Earnings per  common share  are based  on the  weighted average  common  and
common  equivalent  shares outstanding  during the  period determined  using the
treasury stock method.  Common equivalent  shares are attributable  to a  Common
Stock  award to be paid  in 1999 and outstanding stock  options (SEE NOTES D AND
E).
 
STOCK OPTION PLAN
 
    The Company has elected  to follow Accounting  Principles Board Opinion  No.
25,   "Accounting  for  Stock  Issued  to  Employees"  ("APB  25")  and  related
interpretations in  accounting for  its  stock options.  Under  APB 25,  if  the
exercise  price of the  stock options granted  by the Company  equals the market
price of the underlying stock on the date of the grant, no compensation  expense
is recognized.
 
CONCENTRATION OF CREDIT RISK
 
    The  Company provides advertising  air time to  national, regional and local
advertisers within the geographic areas in which the Company operates. Credit is
extended based  on an  evaluation  of the  customer's financial  condition,  and
generally advance payment is not required. Credit losses are provided for in the
financial   statements   and   consistently   have   been   within  management's
expectations.
 
INTEREST SWAP
 
    The Company has entered into an  interest rate swap agreement to modify  the
interest  characteristics of a portion of its outstanding debt (see Note C). The
agreement involves the exchange  of amounts based on  a fixed interest rate  for
amounts  based on variable interest rates over the life of the agreement without
an exchange  of the  notional amount  upon  which the  payments are  based.  The
differential  to be  paid or  received as interest  rates change  is accrued and
recognized as an adjustment of interest expense related to the debt (the accrual
accounting  method).  The   related  amount  payable   to  or  receivable   from
counter-parties  is included in  other liabilities or assets.  The fair value of
the swap agreement is not recognized  in the financial statements. In the  event
of  the early  extinguishment of a  designated debt obligation,  any realized or
unrealized gain or loss from the  swap would be recognized in income  coincident
with the extinguishment.
 
                                      F-26
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
A.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
FAIR VALUE OF FINANCIAL INSTRUMENTS
 
    The  Company has adopted FASB Statement No. 107, DISCLOSURE ABOUT FAIR VALUE
OF FINANCIAL INSTRUMENTS, which requires disclosure of fair value, to the extent
practical, of certain  of the  Company's financial instruments.  The fair  value
amounts do not necessarily represent the amount that could be realized in a sale
or  settlement. The Company's financial instruments are comprised principally of
an interest rate swap and long-term debt.
 
    The estimated  fair  value of  long-term  bank  debt at  December  31,  1995
approximated  book value  since, in  management's opinion,  such obligations are
subject to fluctuating market rates of interest and can be settled at their face
amounts. The fair value of the Senior Note at December 31, 1995 was estimated by
management to be its carrying value at that date. The Company amended its Senior
Note at January 4, 1996 and  among other things, changed its effective  interest
rate. The Company does not anticipate settlement of long-term debt at other than
book value.
 
    The  fair value of other financial  instruments classified as current assets
or  liabilities  approximates  their  carrying  values  due  to  the  short-term
maturities of these instruments.
 
IMPACT OF RECENTLY ISSUED ACCOUNTING STANDARDS
 
    In  March  1995,  the FASB  issued  Statement  No. 121,  ACCOUNTING  FOR THE
IMPAIRMENT OF LONG-LIVED  ASSETS AND  FOR LONG-LIVED  ASSETS TO  BE DISPOSED  OF
("Statement 121"), which requires impairment losses to be recorded on long-lived
assets  used in  operations when  indicators of  impairment are  present and the
undiscounted cash flows estimated to be generated by those assets are less  than
the  asset's carrying  amount. Statement 121  also addresses  the accounting for
long-lived assets  which are  expected  to be  disposed.  The Company  does  not
believe  that the adoption of  Statement 121 will have  a material impact on the
Company's financial position.
 
RECLASSIFICATIONS
 
    Certain amounts in the  accompanying consolidated financial statements  have
been reclassified to conform to the 1995 format.
 
B.  BUSINESS ACQUISITIONS
    The Company's acquisitions have been accounted for under the purchase method
of  accounting.  Under  the  purchase  method  of  accounting,  the  results  of
operations  of  the  acquired  businesses  are  included  in  the   accompanying
consolidated  financial statements as of their respective acquisition dates. The
assets  and  liabilities  of  acquired  businesses  are  included  based  on  an
allocation of the purchase price.
 
PENDING ACQUISITIONS
 
    In December 1995, the Company agreed to acquire certain assets owned by John
H.  Phipps,  Inc.  ("Phipps").  The  assets  include  WCTV-TV,  the  CBS network
affiliate serving the Tallahassee,  Florida and Thomasville, Georgia  television
market,  WKXT-TV,  the  CBS network  affiliate  in Knoxville,  Tennessee,  and a
communications and paging  business located  in three  southeastern states.  The
purchase  price is estimated  at approximately $185.0  million. The transaction,
which is expected to close  in 1996, is subject  to approval by the  appropriate
regulatory  agencies. If  approved, the  Company will  be required  to divest of
certain of its broadcasting operations due to a signal overlap with WCTV, unless
the rules of the Federal Communications Commission are modified to permit common
ownership of television stations with overlapping signals.
 
    The Company plans to fund the costs of this acquisition through the issuance
of debt and equity securities. Additionally,  the Company will amend or  replace
its existing bank credit facilities.
 
    In  connection with  this acquisition, a  bank has provided  a $10.0 million
letter of credit to Phipps on behalf  of the Company. The letter of credit  will
be   payable   under   certain   conditions   if   this   acquisition   is   not
 
                                      F-27
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
completed.  In  connection  with  the  issuance  of  the  letter  of  credit,  a
stockholder  of the  Company has  executed a  put agreement  which the  bank can
exercise if the Company defaults on repayment of any amounts that might be  paid
in accordance with the terms of the letter of credit.
 
    In  connection with the proposed acquisition  of assets owned by Phipps, the
Company's Board  of Directors  has agreed  to pay  Bull Run  Corporation  ("Bull
Run"),  a stockholder, a finder's fee equal to 1% of the proposed purchase price
for services  performed, of  which $550,000  was due  and included  in  accounts
payable at December 31, 1995.
 
    On January 4, 1996, the Company purchased substantially all of the assets of
WRDW-TV,  a  CBS television  affiliate serving  the Augusta,  Georgia television
market (the "Augusta  Acquisition"). The purchase  price of approximately  $35.9
million,  excluding  assumed  liabilities  of  approximately  $4.0  million, was
financed primarily through long-term  borrowings. The assets acquired  consisted
of  office equipment and broadcasting operations located in North Augusta, South
Carolina. Based on a preliminary allocation of the purchase price, the excess of
the purchase  price over  the fair  value of  net tangible  assets acquired  was
approximately  $32.4 million.  In connection  with the  Augusta Acquisition, the
Company's Board of Directors approved the  payment of a $360,000 finders fee  to
Bull Run.
 
    Funds for the Augusta Acquisition were obtained from the sale to Bull Run of
an 8% subordinated note due January 3, 2005 in principal amount of $10.0 million
(the "Subordinated Note"). In connection with the sale of the Subordinated Note,
the  Company also  issued warrants  to Bull  Run to  purchase 487,500  shares of
Common Stock at $17.88  per share, 300,000 of  which are currently vested,  with
the  remaining warrants  vesting in five  equal installments  commencing in 1997
provided that the  Subordinated Note  is outstanding.  The warrants  may not  be
exercised  prior to  January 3,  1998 and  expire in  January 2006.  The Company
modified its existing  bank debt to  a variable rate  reducing revolving  credit
facility  providing a credit line of $55.0 million (see Note C). The outstanding
credit facility balance subsequent to the Augusta Acquisition was  approximately
$54.0  million; including $28.4 million, which  was outstanding under the credit
facility at December 31, 1995, $25.2  million used for the Augusta  Acquisition,
and  $425,000  used  for the  Company's  working capital.  The  transaction also
required a modification  of the  interest rate  of the  Company's $25.0  million
senior  secured note  with an  institutional investor  (the "Senior  Note") from
10.08% to 10.7%.
 
    An unaudited pro  forma balance  sheet as of  December 31,  1995 and  income
statements  for the years ended  December 31, 1994 and  1995 are presented below
giving effect to the Augusta Acquisition as though it had occurred on January 1,
1994.
 
                                      F-28
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
    Pro forma December 31, 1995 balance sheet (in 000's):
 
<TABLE>
<CAPTION>
                                      ----------------------------------------------
                                                     AUGUSTA   PRO FORMA    ADJUSTED
                                            GRAY  ACQUISITION ADJUSTMENTS  PRO FORMA
                                      ----------  ----------  ----------  ----------
                                                                    UNAUDITED
<S>                                   <C>         <C>         <C>         <C>
Current assets                           $13,437      $3,061       $(594)    $15,904
Property and equipment                    17,017       1,778         402      19,197
Goodwill and other intangibles            46,566       4,129      26,152      76,847
Other long-term assets                     1,220       2,571      (2,518)      1,273
                                      ----------  ----------  ----------  ----------
                                         $78,240     $11,539     $23,442    $113,221
                                      ----------  ----------  ----------  ----------
                                      ----------  ----------  ----------  ----------
Current liabilities                      $13,659      $1,131        $(41)    $14,749
Long-term debt                            51,462         -0-      33,729      85,191
Other long-term liabilities                4,133       2,680      (2,518)      4,295
Stockholders' equity                       8,986       7,728      (7,728)      8,986
                                      ----------  ----------  ----------  ----------
                                         $78,240     $11,539     $23,442    $113,221
                                      ----------  ----------  ----------  ----------
                                      ----------  ----------  ----------  ----------
</TABLE>
 
    These pro forma unaudited results of operations do not purport to  represent
what  the Company's actual results of operations  would have been if the Augusta
Acquisition had occurred on January 1, 1994, and should not serve as a  forecast
of  the  Company's  operating results  for  any  future periods.  The  pro forma
adjustments are based solely upon  certain assumptions that management  believes
are  reasonable under the circumstances at this time. Subsequent adjustments are
expected upon final determination of the  allocation of the purchase price.  Pro
forma  statement  of operations  for the  year  ended December  31, 1994  are as
follows (in 000's, except per share data):
 
<TABLE>
<CAPTION>
                                      ----------------------------------------------
                                                     AUGUSTA   PRO FORMA    ADJUSTED
                                            GRAY  ACQUISITION ADJUSTMENTS  PRO FORMA
                                      ----------  ----------  ----------  ----------
                                                                    UNAUDITED
<S>                                   <C>         <C>         <C>         <C>
Revenues, net                            $36,518      $8,046        $255     $44,819
Expenses                                  30,242       5,854         935      37,031
                                      ----------  ----------  ----------  ----------
                                           6,276       2,192        (680)      7,788
Miscellaneous income (expense), net          189         (55)         90         224
Interest expense                           1,923         -0-       3,156       5,079
                                      ----------  ----------  ----------  ----------
                                           4,542       2,137      (3,746)      2,933
Income tax expense (benefit)               1,776         -0-        (603)      1,173
                                      ----------  ----------  ----------  ----------
    NET EARNINGS                          $2,766      $2,137     $(3,143)     $1,760
                                      ----------  ----------  ----------  ----------
                                      ----------  ----------  ----------  ----------
Average shares outstanding                 4,689                               4,689
                                      ----------                          ----------
                                      ----------                          ----------
Earnings per share                          $.59                                $.38
                                      ----------                          ----------
                                      ----------                          ----------
</TABLE>
 
                                      F-29
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
    Pro forma statement of operations for  the year ended December 31, 1995  are
as follows (in 000's, except per share data):
 
<TABLE>
<CAPTION>
                                      ----------------------------------------------
                                                     AUGUSTA   PRO FORMA    ADJUSTED
                                            GRAY  ACQUISITION ADJUSTMENTS  PRO FORMA
                                      ----------  ----------  ----------  ----------
                                                                    UNAUDITED
<S>                                   <C>         <C>         <C>         <C>
Revenues, net                            $58,616      $8,660        $227     $67,503
Expenses                                  51,756       6,198         944      58,898
                                      ----------  ----------  ----------  ----------
                                           6,860       2,462        (717)      8,605
Miscellaneous income (expense), net          143        (220)        128          51
Interest expense                           5,438         -0-       3,355       8,793
                                      ----------  ----------  ----------  ----------
                                           1,565       2,242      (3,944)       (137)
Income tax expense (benefit)                 634         -0-        (675)        (41)
                                      ----------  ----------  ----------  ----------
    NET EARNINGS (LOSS)                     $931      $2,242     $(3,269)       $(96)
                                      ----------  ----------  ----------  ----------
                                      ----------  ----------  ----------  ----------
Average shares outstanding                 4,481                               4,354
                                      ----------                          ----------
                                      ----------                          ----------
Earnings (loss) per share                   $.21                               $(.02)
                                      ----------                          ----------
                                      ----------                          ----------
</TABLE>
 
    The pro forma results presented above include adjustments to reflect (i) the
reclassification of national representative commissions as an expense consistent
with the presentation of the Company, (ii) the incurrence of interest expense to
fund  the  Augusta Acquisition,  (iii) depreciation  and amortization  of assets
acquired, and  (iv) the  income tax  effect of  such pro  forma adjustments  and
income  taxes on the  earnings of the  Augusta Acquisition. With  respect to the
Augusta Acquisition,  the pro  forma adjustments  are based  upon a  preliminary
allocation of the purchase price.
 
1995 ACQUISITIONS
 
    On January 6, 1995, the Company purchased substantially all of the assets of
The  Gwinnett  Post-Tribune  and  assumed  certain  liabilities  (the  "Gwinnett
Acquisition").  The  assets  consisted   of  office  equipment  and   publishing
operations   located   in  Lawrenceville,   Georgia.   The  purchase   price  of
approximately $3.7  million,  including  assumed  liabilities  of  approximately
$370,000,  was  paid by  approximately $1.2  million  in cash  (financed through
long-term borrowings and cash from operations), issuance of 44,117 shares of the
Company's Common Stock (having fair value of $500,000), and $1.5 million payable
to the sellers pursuant  to non-compete agreements. The  excess of the  purchase
price over the fair value of net tangible assets acquired was approximately $3.4
million.  In connection  with the Gwinnett  Acquisition, the  Company's Board of
Directors approved the payment of a $75,000  finders fee to Bull Run. Pro  forma
results  of the Gwinnett  Acquisition have not  been presented as  the effect on
prior periods is not significant.
 
    On September 1, 1995, the Company purchased substantially all of the  assets
of  three area  weekly advertising  only direct  mail publications,  and assumed
certain  liabilities  (the  "Tallahassee  Acquisition").  The  tangible   assets
acquired  consist  of land  and office  buildings, office  equipment, mechanical
equipment and automobiles used  in operations located  in southwest Georgia  and
north  Florida. The  purchase price of  approximately $1.4  million consisted of
$833,000 in cash and approximately  $583,000 in assumed liabilities. The  excess
of  the purchase price over  the fair value of  net tangible assets acquired was
approximately $934,000.  Pro  forma results  giving  effect to  the  Tallahassee
Acquisition  have  not been  presented as  the  effect on  prior periods  is not
significant.
 
1994 ACQUISITIONS
 
    On September 2, 1994, the Company purchased substantially all of the  assets
of Kentucky Central Television, Inc. ("Kentucky Central") and assumed certain of
its liabilities (the "Kentucky Acquisition").
 
                                      F-30
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
Kentucky  Central operated two  television stations, WKYT  located in Lexington,
Kentucky and WYMT located in Hazard,  Kentucky, both of which are affiliates  of
the  CBS television network. The purchase  price of approximately $38.1 million,
excluding  acquisition  costs   of  approximately  $2.1   million  and   assumed
liabilities  of  approximately  $2.3  million,  was  financed  primarily through
long-term borrowings. The excess  of the purchase price  over the fair value  of
net tangible assets acquired was approximately $31.4 million.
 
    On  May 31, 1994, the  Company purchased substantially all  of the assets of
Citizens Publishing Company, Inc.  and assumed certain  of its liabilities  (the
"Rockdale  Acquisition").  The acquired  assets consist  of  land and  an office
building located in Conyers, Georgia, containing The Rockdale Citizen  newspaper
and  other assets  relating to the  newspaper publishing  business. The purchase
price of approximately  $4.8 million consisted  of a $2.8  million cash  payment
financed  through long-term bank borrowings, and 225,000 shares of the Company's
Common Stock (with a fair value of $2.0 million at the closing date). The excess
of the purchase price over  the fair value of  net tangible assets acquired  was
approximately $4.0 million.
 
    On  October 18, 1994, the Company  purchased substantially all of the assets
of four  area  weekly advertising  only  direct mail  publications  and  assumed
certain of their liabilities. The assets consist of land and an office building,
office  equipment, automobiles,  and publishing operations  located in southwest
Georgia. The  purchase  price  of  approximately $1.5  million  consisted  of  a
$545,000  cash payment and  approximately $1.0 million  financed by the sellers.
The excess of  the purchase price  over the  fair value of  net tangible  assets
acquired was approximately $1.2 million. Pro forma results giving effect to this
acquisition  have not been presented below as the effect on prior periods is not
significant.
 
    Unaudited pro forma statements of income from continuing operations for  the
years  ended December 31, 1993  and 1994, are presented  below, giving effect to
the Rockdale Acquisition  and the Kentucky  Acquisition (collectively the  "1994
Acquisitions") as though they had occurred on January 1, 1993.
 
    These  pro forma unaudited results of operations do not purport to represent
what the Company's  actual results  of operations would  have been  if the  1994
Acquisitions had occurred on January 1, 1993, and should
 
                                      F-31
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
not  serve  as a  forecast of  the  Company's operating  results for  any future
periods. The  pro forma  adjustments  are based  upon certain  assumptions  that
management  believes are reasonable  under the circumstances.  The unaudited pro
forma results of  continuing operations  are as  follows (in  000's, except  per
share data):
 
<TABLE>
<CAPTION>
                                  ----------------------------------------------------------
                                                 YEAR ENDED DECEMBER 31, 1993
                                                KENTUCKY    ROCKDALE   PRO FORMA    ADJUSTED
                                        GRAY  ACQUISITION ACQUISITION ADJUSTMENTS  PRO FORMA
                                  ----------  ----------  ----------  ----------  ----------
                                                         (UNAUDITED)
<S>                               <C>         <C>         <C>         <C>         <C>
Operating revenues                   $25,113     $14,526      $2,660        $-0-     $42,299
Operating expenses                    21,582      10,827       2,646         877      35,932
                                  ----------  ----------  ----------  ----------  ----------
  Operating income                     3,531       3,699          14        (877)      6,367
Miscellaneous income, net                202         219         -0-         -0-         421
                                  ----------  ----------  ----------  ----------  ----------
                                       3,733       3,918          14        (877)      6,788
Interest expense                         985           4           9       3,187       4,185
                                  ----------  ----------  ----------  ----------  ----------
  Income from continuing
   operations before income
   taxes                               2,748       3,914           5      (4,064)      2,603
Income tax expense (benefit)           1,068       1,326         -0-      (1,405)        989
                                  ----------  ----------  ----------  ----------  ----------
Income from continuing
 operations                           $1,680      $2,588          $5      $2,659      $1,614
                                  ----------  ----------  ----------  ----------  ----------
                                  ----------  ----------  ----------  ----------  ----------
Average shares outstanding             4,611                                           4,836
                                  ----------                                      ----------
                                  ----------                                      ----------
Earnings per common share from
 continuing operations                  $.36                                            $.33
                                  ----------                                      ----------
                                  ----------                                      ----------
</TABLE>
 
<TABLE>
<CAPTION>
                                  ----------------------------------------------------------
                                                 YEAR ENDED DECEMBER 31, 1994
                                                KENTUCKY    ROCKDALE   PRO FORMA    ADJUSTED
                                        GRAY  ACQUISITION ACQUISITION ADJUSTMENTS  PRO FORMA
                                  ----------  ----------  ----------  ----------  ----------
                                                         (UNAUDITED)
<S>                               <C>         <C>         <C>         <C>         <C>
Operating revenues                   $36,518     $10,237        $980        $-0-     $47,735
Operating expenses                    30,242       7,382         930         559      39,113
                                  ----------  ----------  ----------  ----------  ----------
  Operating income                     6,276       2,855          50        (559)      8,622
Miscellaneous income, net                189          19         -0-         -0-         208
                                  ----------  ----------  ----------  ----------  ----------
                                       6,465       2,874          50        (559)      8,830
Interest expense                       1,923         -0-           4       2,412       4,339
                                  ----------  ----------  ----------  ----------  ----------
  Income from continuing
   operations before income
   taxes                               4,542       2,874          46      (2,971)      4,491
Income tax expense (benefit)           1,776         237         -0-        (208)      1,805
                                  ----------  ----------  ----------  ----------  ----------
  Net income from continuing
   operations                         $2,766      $2,637         $46     $(2,763)     $2,686
                                  ----------  ----------  ----------  ----------  ----------
                                  ----------  ----------  ----------  ----------  ----------
Average shares outstanding             4,689                                           4,780
                                  ----------                                      ----------
                                  ----------                                      ----------
Earnings per common share from
 continuing operations                  $.59                                            $.56
                                  ----------                                      ----------
                                  ----------                                      ----------
</TABLE>
 
    The pro forma results presented above include adjustments to reflect (i) the
incurrence  of interest expense to fund the 1994 Acquisitions, (ii) depreciation
and amortization of assets acquired, and (iii) the
 
                                      F-32
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
income tax effect of such pro forma adjustments. Average outstanding shares used
to calculate earnings  per share from  continuing operations for  1994 and  1993
include the 225,000 shares issued in connection with the Rockdale Acquisition.
 
C.  LONG-TERM DEBT
    Long-term debt consists of the following (in 000's):
 
<TABLE>
<CAPTION>
                                                      ----------------------
                                                           DECEMBER 31,
                                                            1994        1995
                                                      ----------  ----------
<S>                                                   <C>         <C>
Senior Note                                              $25,000     $25,000
Bank Loan                                                 26,926      28,375
Other                                                      1,013         950
                                                      ----------  ----------
                                                          52,939      54,325
Less current portion                                      (1,293)     (2,862)
                                                      ----------  ----------
                                                         $51,646     $51,463
                                                      ----------  ----------
                                                      ----------  ----------
</TABLE>
 
    On September 2, 1994, the Company issued through a private placement with an
institutional  investor, a  $25.0 million  9.33% note  (the "Senior  Note"). The
Senior  Note  provides  for  semi-annual  principal  payments  of  $2.5  million
beginning  March  1999. Interest  is payable  semi-annually  in arrears  and the
Senior Note, as amended on  January 4, 1996, bears  interest at 10.7% (see  Note
B).  The agreement pursuant to which the Senior Note was issued contains certain
restrictive provisions, which,  among other things,  limit capital  expenditures
and  additional indebtedness, and  require minimum levels of  net worth and cash
flows.
 
    On September 2, 1994,  the Company entered into  a bank term loan  agreement
(the  "Bank Loan") which provided for borrowings of approximately $21.4 million.
On November  30, 1994,  the Bank  Loan  was amended  to provide  for  additional
borrowings  of $6.7 million  which were used  to purchase 663,180  shares of the
Company's Common Stock (SEE  NOTE E). The  Bank Loan, as  amended on January  4,
1996,  bears interest, at the Company's option, at  a spread over LIBOR, or at a
spread over the bank's prime rate (8.96%  at January 4, 1996) (see Note B).  The
Bank  Loan is due in  varying, quarterly principal payments  of $750,000 to $2.0
million through September  2002 with  two quarterly installments  of $7  million
payable  starting  December 2002.  The  Bank Loan  provides  for an  annual loan
prepayment based  on  the Company's  cash  flow as  defined  by the  Bank  Loan.
Additionally,  the effective interest rate of the Bank Loan can be changed based
upon the Company's  maintenance of certain  operating ratios as  defined by  the
Bank  Loan, not to exceed  the bank's prime rate plus  1.25% or LIBOR plus 3.5%.
The Bank Loan contains restrictive provisions  similar to the provisions of  the
Senior Note.
 
    The  Senior Note and the  Bank Loan are secured  by substantially all of the
Company's existing and hereafter acquired assets.
 
    The Company entered into a five year interest rate swap agreement on June 2,
1995, to effectively convert a portion of its floating rate debt to a fixed rate
basis. Approximately $25.0 million of  the Company's outstanding debt under  the
Bank Loan was subject to this interest rate swap agreement at December 31, 1995.
The effective rate of the Bank Loan and interest rate swap at December 31, 1995,
was  approximately 8.64%  and 9.10%, respectively.  The unrealized  loss for the
interest rate swap was approximately $565,000  at December 31, 1995, based  upon
comparison  to treasury bond yields for bonds with similar maturity dates as the
interest rate swap.
 
    At December  31,  1995, retained  earnings  of approximately  $500,000  were
available for dividends.
 
                                      F-33
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
C.  LONG-TERM DEBT (CONTINUED)
    Aggregate  minimum principal maturities on long-term debt as of December 31,
1995, were as follows (in 000's):
 
<TABLE>
<S>                                                       <C>
1996                                                          $2,862
1997                                                           5,039
1998                                                           6,634
1999                                                          12,615
2000                                                          11,303
Thereafter                                                    15,872
                                                          ----------
                                                             $54,325
                                                          ----------
                                                          ----------
</TABLE>
 
    The Company made interest payments of approximately $902,000, $1.2  million,
and $5.4 million during 1993, 1994 and 1995, respectively.
 
D.  SUPPLEMENTAL EMPLOYEE BENEFITS AND OTHER AGREEMENTS
    The  Company has an  employment agreement with  its President which provides
him 122,034 shares  of the  Company's Common Stock  if his  employment with  the
Company continues until September 1999. The Company will recognize approximately
$1.2  million of compensation expense  for this award over  the five year period
ending in 1999 ($80,000 and $240,000 of  expense was recorded in 1994 and  1995,
respectively).
 
    In  December 1995, the  Company amended an  existing employment agreement to
pay consulting  fees to  its former  chief executive  officer. The  Company  has
recorded  approximately $596,000 of corporate and administrative expenses during
the year ended December 31, 1995 in accordance with the terms of the  employment
agreement.  Additionally, in December 1995 the  Company issued 150,000 shares of
Common Stock  to this  former chief  executive officer  in accordance  with  his
employment   agreement  which  was  amended   to  remove  certain  restrictions,
including,  among  others,   a  time  requirement   for  continued   employment.
Compensation  expense of  approximately $2.1 million  (including $865,000 during
the quarter ended  December 31, 1995),  was recognized in  1995 for the  150,000
shares of Common Stock issued pursuant to this agreement.
 
    The Company has entered into supplemental retirement benefit agreements with
certain  key employees. These benefits  are to be paid  in equal monthly amounts
over the employees' life for a period  not to exceed 15 years after  retirement.
The  Company charges against  operations amounts sufficient  to fund the present
value of  the  estimated  lifetime supplemental  benefit  over  each  employee's
anticipated remaining period of employment.
 
                                      F-34
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
D.  SUPPLEMENTAL EMPLOYEE BENEFITS AND OTHER AGREEMENTS (CONTINUED)
    The  following summarizes activity relative  to certain officers' agreements
and the supplemental employee benefits (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                                     DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Beginning liability                           $3,495      $2,960      $2,518
                                          ----------  ----------  ----------
  Provision                                      166         184         976
  Forfeitures                                   (399)       (266)       (169)
                                          ----------  ----------  ----------
  Net (income) expense                          (233)        (82)        807
  Payments                                      (302)       (360)       (387)
                                          ----------  ----------  ----------
    Net change                                  (535)       (442)        420
                                          ----------  ----------  ----------
Ending liability                               2,960       2,518       2,938
Less current portion                            (162)       (175)       (725)
                                          ----------  ----------  ----------
                                              $2,798      $2,343      $2,213
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
                                      F-35
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
E.  STOCKHOLDERS' EQUITY
    The  Company has  a Stock  Purchase Plan  which allows  outside directors to
purchase up to  7,500 shares  of the Company's  Common Stock  directly from  the
Company  before the  end of January  following each calendar  year. The purchase
price per share approximates the market price of the Common Stock at the time of
the grant. During 1993, 1994 and 1995, certain directors purchased an  aggregate
of 3,000, -0- and 23,500 shares of Common Stock, respectively, under this plan.
 
    The  Company has  a long-term  incentive plan  (the "Incentive  Plan") under
which 600,000 shares of  the Company's Common Stock  are reserved for grants  to
key personnel for (i) incentive stock options, (ii) non-qualified stock options,
(iii)  stock  appreciation rights,  (iv)  restricted stock  and  (v) performance
awards, as defined by the  Incentive Plan. Stock underlying outstanding  options
or  performance awards are  counted against the  Incentive Plan's maximum shares
while such options  or awards  are outstanding.  Under the  Incentive Plan,  the
options  granted vest after a two year  period and expire three years after full
vesting. Options granted through December 31, 1995, have been granted at a price
which approximates fair market value on the date of the grant.
 
<TABLE>
<CAPTION>
                                                      ----------------------
                                                        EXERCISE PRICE PER
                                                              SHARE
                                                      ----------------------
<S>                                                   <C>         <C>
                                                           $9.67      $13.33
Stock options granted on November 18, 1993                92,250         -0-
Forfeitures                                               (3,000)        -0-
                                                      ----------  ----------
Stock options outstanding at
  December 31, 1993                                       89,250         -0-
  Options granted                                         73,559         -0-
  Forfeitures                                            (16,500)        -0-
                                                      ----------  ----------
Stock options outstanding at
  December 31, 1994                                      146,309         -0-
  Options granted                                            -0-      58,050
  Options exercised                                       (5,000)        -0-
  Forfeitures                                            (14,250)     (3,900)
                                                      ----------  ----------
Stock options outstanding at December 31, 1995           127,059      54,150
                                                      ----------  ----------
                                                      ----------  ----------
</TABLE>
 
    At December  31, 1995,  56,500 of  the  $9.67 options  issued in  1993  were
exercisable.
 
    On  December 1, 1994,  the Company repurchased 663,180  shares of its Common
Stock at a price of $10.00 per share for a total purchase price before expenses,
of $6.63 million. The trading value of the Common Stock on the NASDAQ Small  Cap
Issues  Market was $10.83  on December 1,  1994. The Common  Stock was purchased
from The Prudential Insurance Company of America and Sandler Associates (420,000
and 243,180 shares, respectively). The purchase  was funded by a bank loan  (SEE
NOTE C).
 
F.  INCOME TAXES
    The  Company uses the liability method in accounting for income taxes. Under
this method,  deferred  tax  assets  and liabilities  are  determined  based  on
differences  between financial reporting and tax bases of assets and liabilities
and are measured using  the enacted tax  rates and laws that  will be in  effect
when the differences are expected to reverse.
 
                                      F-36
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
F.  INCOME TAXES (CONTINUED)
    Federal  and state income tax expense (benefit) included in the consolidated
financial statements are summarized as follows (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                               YEAR ENDED DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Current
  Federal                                       $982      $1,093       $(253)
  State                                          181         160          24
Deferred                                         436         523         863
                                          ----------  ----------  ----------
                                              $1,599      $1,776        $634
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
    The total  provision  for  income  taxes  for  1993  included  $531,000  for
discontinued operations.
 
    The  components of  deferred income  tax expense  for federal  and state and
local income taxes resulted from the following (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                               YEAR ENDED DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Accelerated depreciation for tax
 purposes                                        $50         $19        $349
Accelerated amortization for tax
 purposes                                        -0-         164         726
Employee benefits and other agreements           181          96        (150)
Temporary difference related to loss on
 sales of assets                                 174         248         -0-
Excess of book over tax deductions for
 lease                                             7          91         -0-
Other                                             24         (95)        (62)
                                          ----------  ----------  ----------
                                                $436        $523        $863
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
                                      F-37
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
F.  INCOME TAXES (CONTINUED)
    Significant components of the Company's deferred tax liabilities and  assets
are as follows (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                                     DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Deferred tax liabilities:
  Net book value of property and
   equipment                                    $704        $723      $1,069
  Goodwill                                       -0-         164         890
  Other                                          120         120         120
                                          ----------  ----------  ----------
    Total deferred tax liabilities               824       1,007       2,079
Deferred tax assets:
  Liability under supplemental
   retirement plan                             1,125       1,029       1,127
  Allowance for doubtful accounts                168         335         195
  Difference in basis of assets held for
   sale                                        1,189         941         941
  Other                                          135         117         368
                                          ----------  ----------  ----------
    Total deferred tax assets                  2,617       2,422       2,631
  Valuation allowance for deferred tax
   assets                                       (753)       (753)       (753)
                                          ----------  ----------  ----------
    Net deferred tax assets                    1,864       1,669       1,878
                                          ----------  ----------  ----------
  Deferred tax assets (liabilities)           $1,040        $662       $(201)
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
    A  reconciliation of income tax expense  at the statutory federal income tax
rate and income taxes as reflected  in the consolidated financial statements  is
as follows (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                               YEAR ENDED DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Statutory rate applied to income              $1,409      $1,544        $532
State and local taxes, net of federal
 tax benefits                                    164         195          91
Other items, net                                  26          37          11
                                          ----------  ----------  ----------
                                              $1,599      $1,776        $634
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
    The  Company made  income tax payments  of approximately  $2.1 million, $1.5
million and $742,000 during 1993, 1994  and 1995, respectively. At December  31,
1995,  the Company  had current recoverable  income taxes  of approximately $1.3
million.
 
G.  RETIREMENT PLANS
 
PENSION PLAN
 
    The Company  has  a retirement  plan  covering substantially  all  full-time
employees.  Retirement benefits are based on years of service and the employees'
highest average  compensation for  five consecutive  years during  the last  ten
years  of employment. The Company's funding policy is to contribute annually the
minimum amounts deductible for federal income tax purposes.
 
                                      F-38
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
G.  RETIREMENT PLANS (CONTINUED)
    The net pension expense includes the following (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                               YEAR ENDED DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Service costs-benefits earned during the
 year                                           $224        $204        $221
Interest cost on projected benefit
 obligation                                      374         359         384
Actual return on plan assets                    (377)        (91)       (655)
Net amortization and deferral                    (63)       (338)        187
                                          ----------  ----------  ----------
Net pension expense                             $158        $134        $137
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
Assumptions:
  Discount rate                                 8.0%        7.0%        8.0%
  Expected long-term rate of return on
   assets                                       8.0%        7.0%        8.0%
  Estimated rate of increase in
   compensation levels                          6.0%        5.0%        6.0%
</TABLE>
 
    The following summarizes  the plan's funded  status and related  assumptions
(in 000's):
 
<TABLE>
<CAPTION>
                                                      ----------------------
                                                           DECEMBER 31,
                                                            1994        1995
                                                      ----------  ----------
<S>                                                   <C>         <C>
Actuarial present value of accumulated benefit
 obligation is as follows:
  Vested                                                  $4,452      $5,308
  Other                                                       66         135
                                                      ----------  ----------
                                                          $4,518      $5,443
                                                      ----------  ----------
                                                      ----------  ----------
Plan assets at fair value, primarily mutual funds
 and an unallocated insurance contract                    $5,307      $5,680
Projected benefit obligation                              (5,015)     (5,904)
                                                      ----------  ----------
Plan assets in excess of (less than) projected
 benefit obligation                                          292        (224)
Unrecognized net (gain) loss                                (135)        190
Unrecognized net asset                                      (409)       (355)
                                                      ----------  ----------
Pension liability included in consolidated balance
 sheet                                                     $(252)      $(389)
                                                      ----------  ----------
                                                      ----------  ----------
Assumptions:
  Discount rate                                             8.0%        7.0%
  Estimated rate of increase in compensation levels         6.0%        5.0%
</TABLE>
 
    Effective  December  31,  1995,  the  Company  changed  certain  assumptions
utilized in the actuarially computed costs  and liabilities. The effect of  such
changes  was to increase the present  value of the projected benefit obligations
by approximately $613,000.
 
CAPITAL ACCUMULATION PLAN
 
    Effective October  1,  1994, the  Company  adopted the  Gray  Communications
Systems,  Inc. Capital Accumulation  Plan (the "Capital  Accumulation Plan") for
the purpose of  providing additional retirement  benefits for substantially  all
employees. The Capital Accumulation Plan is intended to meet the requirements of
section 401(k) of the Internal Revenue Code.
 
                                      F-39
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
G.  RETIREMENT PLANS (CONTINUED)
    Employee contributions to the Capital Accumulation Plan, not to exceed 6% of
the  employees' gross pay,  are matched by  Company contributions. The Company's
percentage match is made by a contribution of the Company's Common Stock, in  an
amount declared by the Company's Board of Directors before the beginning of each
plan  year.  The Company's  percentage match  was  50% for  both the  year ended
December 31, 1995  and the  three months ended  December 31,  1994. The  Company
contributions  vest, based upon each employee's number of years of service, over
a period not to exceed  five years. The Company  has reserved 150,000 shares  of
its Common Stock for issuance under the Capital Accumulation Plan.
 
    Company matching contributions aggregating $32,676 and $298,725 were charged
to expense for 1994 and 1995, respectively, for the issuance of 3,160 and 18,354
shares, respectively of the Company's Common Stock.
 
H. COMMITMENTS AND CONTINGENCIES
    The  Company has various operating lease commitments for equipment, land and
office space which expire through the  year 2027. Future minimum payments  under
operating  leases with initial or remaining non-cancelable lease terms in excess
of one year are not material.
 
    The Company  has  entered  into  commitments  for  various  television  film
exhibition  rights  for  which  the  license  periods  have  not  yet commenced.
Obligations under these commitments are payable in the following years:
 
<TABLE>
<S>                                               <C>
1996                                                $491,360
1997                                               1,431,983
1998                                               1,351,273
1999                                               1,133,860
2000                                                 456,733
                                                  ----------
                                                  $4,865,209
                                                  ----------
                                                  ----------
</TABLE>
 
    The Company is subject  to legal proceedings and  claims which arise in  the
normal  course of  its business.  In the  opinion of  management, the  amount of
ultimate liability, if any,  with respect to these  actions will not  materially
affect the Company's financial position.
 
I.  DISCONTINUED OPERATIONS
    On  April 13, 1994, the Company completed the sale of the assets of Gray Air
Service (an operation discontinued in 1993) for approximately $1.2 million,  and
used  the proceeds  to reduce  the Company's  outstanding debt.  During the year
ended December  31,  1993,  the  Company  sold  its  investment  in  undeveloped
farmland, another asset held for sale, for approximately $2.0 million.
 
    On  March  31,  1993,  the  Company  completed  the  sale  of  its warehouse
operations to Gray Distribution Services, Inc., a Georgia corporation, owned  by
a  former  director  and  officer  of  the  Company.  The  net  sales  price  of
approximately $2.9 million was paid in cash at the date of closing. The  Company
recognized  a gain of approximately  $1.5 million, net of  income tax expense of
approximately $932,000, relative to the disposal of the warehouse operations.  A
special  independent committee of the Company's  Board of Directors approved the
terms and conditions of the sale.
 
                                      F-40
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
I.  DISCONTINUED OPERATIONS (CONTINUED)
    The following summarizes information  relative to the discontinued  business
segment for the year ended December 31, 1993 (in 000's):
 
<TABLE>
<S>                                               <C>
Operating revenues                                    $1,695
                                                  ----------
                                                  ----------
Operating earnings                                      $100
                                                  ----------
                                                  ----------
Net earnings                                             $48
                                                  ----------
                                                  ----------
</TABLE>
 
J.  INFORMATION ON BUSINESS SEGMENTS
    The  Company operates in two business segments: broadcasting and publishing.
A transportation segment was discontinued in 1993 (see Note I). The broadcasting
segment operates five television stations  at December 31, 1995. The  Publishing
segment operates three daily newspapers in three different markets, and six area
weekly  advertising only direct mail publications in southwest Georgia and north
Florida. The following tables  present certain financial information  concerning
the Company's two operating segments and its discontinued segment (in 000's).
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                               YEAR ENDED DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
OPERATING REVENUE
  Broadcasting                               $15,004     $22,826     $36,750
  Publishing                                  10,109      13,692      21,866
                                          ----------  ----------  ----------
                                             $25,113     $36,518     $58,616
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
OPERATING PROFIT (LOSS) FROM CONTINUING
 OPERATIONS
  Broadcasting                                $2,491      $5,241      $7,822
  Publishing                                   1,040       1,036        (962)
                                          ----------  ----------  ----------
Total operating profit from continuing
 operations                                    3,531       6,277       6,860
Miscellaneous income and expense, net            202         188         144
Interest expense                                (985)     (1,923)     (5,439)
                                          ----------  ----------  ----------
Income from continuing operations before
 income taxes                                 $2,748      $4,542      $1,565
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
                                      F-41
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
J.  INFORMATION ON BUSINESS SEGMENTS (CONTINUED)
    Operating  profit  is  total  operating  revenue  less  operating  expenses,
excluding  miscellaneous  income  and  expense  (net)  and  interest.  Corporate
administrative  expenses are allocated to operating  profit based on net segment
revenues.
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                               YEAR ENDED DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
DEPRECIATION AND AMORTIZATION EXPENSE
  Broadcasting                                  $904      $1,326      $2,723
  Publishing                                     438         690       1,190
                                          ----------  ----------  ----------
                                               1,342       2,016       3,913
  Corporate                                      223         126          46
                                          ----------  ----------  ----------
                                               1,565       2,142       3,959
  Discontinued operations                        224         -0-         -0-
                                          ----------  ----------  ----------
Total depreciation and amortization
 expense                                      $1,789      $2,142      $3,959
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
CAPITAL EXPENDITURES
  Broadcasting                                  $787      $1,330      $2,285
  Publishing                                     755         366         973
                                          ----------  ----------  ----------
                                               1,542       1,696       3,258
  Corporate                                      124          72          22
                                          ----------  ----------  ----------
                                               1,666       1,768       3,280
  Discontinued operations                        916         -0-         -0-
                                          ----------  ----------  ----------
Total capital expenditures                    $2,582      $1,768      $3,280
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                                     DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
IDENTIFIABLE ASSETS
  Broadcasting                                $9,984     $53,173     $54,022
  Publishing                                   4,753      11,878      18,170
                                          ----------  ----------  ----------
                                              14,737      65,051      72,192
  Corporate                                    5,699       3,738       6,048
                                          ----------  ----------  ----------
                                              20,436      68,789      78,240
  Discontinued operations                        936         -0-         -0-
                                          ----------  ----------  ----------
Total identifiable assets                    $21,372     $68,789     $78,240
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
                                      F-42
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
Partners of Television Station Partners, L.P.
 
    We  have audited  the accompanying  balance sheet  of WRDW-TV,  an operating
station of Television Station Partners, L.P.,  as of December 31, 1995, and  the
related  statements of income, partnership's equity, and cash flows for the year
then  ended.  These   financial  statements  are   the  responsibility  of   the
Partnership's  management. Our responsibility is to  express an opinion on these
financial statements based on our audit.
 
    We conducted  our  audit  in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.
 
    In our opinion, the financial  statements referred to above present  fairly,
in  all material  respects, the  financial position  of WRDW-TV  at December 31,
1995, and the results  of its operations  and its cash flows  for the year  then
ended in conformity with the generally accepted accounting principles.
 
                                          ERNST & YOUNG LLP
Atlanta, Georgia
January 26, 1996
 
                                      F-43
<PAGE>
                                    WRDW-TV
                             (THE AUGUSTA BUSINESS)
                                 BALANCE SHEETS
                               DECEMBER 31, 1995
 
<TABLE>
<S>                                                                                                  <C>
ASSETS
 
Current assets:
  Cash                                                                                                   $333,658
  Accounts receivable, net of allowance for doubtful accounts of approximately $117,380                 1,748,208
  Television film exhibition rights                                                                       924,107
  Prepaid and other current assets                                                                         55,342
                                                                                                     ------------
      Total current assets                                                                              3,061,315
Property, buildings and equipment-net (NOTE 3):                                                         1,778,429
Television film exhibition rights                                                                       2,570,850
Intangible assets-net                                                                                   4,128,730
                                                                                                     ------------
      Total                                                                                           $11,539,324
                                                                                                     ------------
                                                                                                     ------------
 
LIABILITIES AND PARTNERSHIP'S EQUITY
 
Current liabilities:
  Accounts payable and accrued expenses (NOTE 4)                                                         $233,197
  Obligations for television film exhibition rights                                                       898,251
                                                                                                     ------------
      Total current liabilities                                                                         1,131,448
Obligations for television film exhibition rights                                                       2,680,267
Commitments and contingencies (NOTE 5)
Partnership's equity (NOTES 1 AND 7)                                                                    7,727,609
                                                                                                     ------------
      Total                                                                                           $11,539,324
                                                                                                     ------------
                                                                                                     ------------
</TABLE>
 
SEE ACCOMPANYING NOTES.
 
                                      F-44
<PAGE>
                                    WRDW-TV
                             (THE AUGUSTA BUSINESS)
                              STATEMENT OF INCOME
                          YEAR ENDED DECEMBER 31, 1995
 
<TABLE>
<S>                                                                                                  <C>
REVENUES:
  Broadcasting revenues                                                                               $10,059,555
  Less:
    Advertising agency commissions                                                                      1,171,595
    National sales representative commissions                                                             227,368
                                                                                                     ------------
  Total advertising agency and national sales representative commissions                                1,398,963
                                                                                                     ------------
Net operating revenues                                                                                  8,660,592
                                                                                                     ------------
OPERATING EXPENSES:
  Operating, technical and programming costs                                                            3,142,280
  Selling, general and administrative                                                                   2,631,952
                                                                                                     ------------
Total operating expenses                                                                                5,774,232
                                                                                                     ------------
 
INCOME BEFORE OTHER EXPENSES                                                                            2,886,360
                                                                                                     ------------
 
OTHER EXPENSES:
  Depreciation                                                                                            272,298
  Amortization of intangible assets                                                                       151,620
  Other-expenses, net                                                                                     220,211
                                                                                                     ------------
Total                                                                                                     644,129
                                                                                                     ------------
Net income                                                                                             $2,242,231
                                                                                                     ------------
                                                                                                     ------------
</TABLE>
 
SEE ACCOMPANYING NOTES.
 
                                      F-45
<PAGE>
                                    WRDW-TV
                             (THE AUGUSTA BUSINESS)
                       STATEMENT OF PARTNERSHIP'S EQUITY
                          YEAR ENDED DECEMBER 31, 1995
 
<TABLE>
<S>                                                                                                  <C>
Balance at December 31, 1994                                                                           $7,410,422
  Net income                                                                                            2,242,231
  Distribution to Television Station Partners, L.P.                                                    (1,925,044)
                                                                                                     ------------
Balance at December 31, 1995                                                                           $7,727,609
                                                                                                     ------------
                                                                                                     ------------
</TABLE>
 
SEE ACCOMPANYING NOTES.
 
                                      F-46
<PAGE>
                                    WRDW-TV
                             (THE AUGUSTA BUSINESS)
                            STATEMENT OF CASH FLOWS
                          YEAR ENDED DECEMBER 31, 1995
 
<TABLE>
<S>                                                                                                  <C>
CASH FLOW FROM OPERATING ACTIVITIES
Net income                                                                                             $2,242,231
Adjustments to reconcile net income to net cash provided by operating activities:
    Depreciation and amortization                                                                       1,359,415
    Provision for bad debt (recoveries)                                                                   (14,000)
    Net trade barter revenue                                                                              (59,356)
    Gain on sale of property and equipment                                                                (12,868)
    Changes in operating assets and liabilities:
    Accounts receivable                                                                                   (60,155)
    Prepaid and other assets                                                                              102,937
    Accounts payable and accrued expenses                                                                (359,296)
    Payments of obligations for television film exhibition rights                                      (1,017,754)
    Other                                                                                                 274,956
                                                                                                     ------------
Net cash provided by operating activities                                                               2,456,110
 
CASH FLOWS FROM INVESTING ACTIVITIES
Proceeds from sale of property and equipment                                                               12,868
Capital expenditures                                                                                     (121,987)
                                                                                                     ------------
Net cash used in investing activities                                                                    (109,119)
 
CASH FLOWS FROM FINANCING ACTIVITIES
Cash transferred to Partnership                                                                        (2,200,000)
                                                                                                     ------------
Net cash used in financing activities                                                                  (2,200,000)
 
NET INCREASE IN CASH                                                                                      146,991
CASH AT BEGINNING OF YEAR                                                                                 186,667
                                                                                                     ------------
CASH AT END OF YEAR                                                                                      $333,658
                                                                                                     ------------
                                                                                                     ------------
 
SUPPLEMENTAL DISCLOSURE OF NONCASH OPERATING, INVESTING AND FINANCIAL ACTIVITIES
  Television film exhibition obligations were incurred when the Station entered into contracts for
   film exhibition rights totaling:                                                                      $387,450
                                                                                                     ------------
                                                                                                     ------------
  Property and equipment was acquired in exchange for advertising time totaling:                          $59,356
                                                                                                     ------------
                                                                                                     ------------
</TABLE>
 
SEE ACCOMPANYING NOTES.
 
                                      F-47
<PAGE>
                                    WRDW-TV
                             (THE AUGUSTA BUSINESS)
                         NOTES TO FINANCIAL STATEMENTS
                               DECEMBER 31, 1995
 
1.  STATION ORGANIZATION AND BASIS OF PRESENTATION
    WRDW-TV  (the "Station") is a commercial television station located in North
Augusta, South  Carolina.  The Station  was  owned and  operated  by  Television
Station  Partners,  L.P. (the  "Partnership") from  July 7,  1989 to  January 4,
1996-See Note 8.  The Partnership is  a Delaware limited  partnership which  was
organized  on May 24, 1989 for the  sole purpose of acquiring, owning, operating
and, at  such  time  as  GP  Station Partners  (the  "general  partner"  of  the
Partnership)  determines is appropriate, reselling or otherwise disposing of its
television stations.
 
    The Station was acquired by the Partnership  on July 7, 1989 pursuant to  an
Exchange  Agreement dated  May 24, 1989  between the  Partnership and Television
Station Partners,  a  New  York  partnership  ("TSP").  The  Exchange  Agreement
provided  for the transfer to the partnership of all of TSP's assets in exchange
for all of the units of partnership interest in the Partnership, followed by the
liquidation and distribution of those units to the partners of TSP. For tax  and
accounting  purposes, the Partnership has been treated as a continuation of TSP.
The Station had been operated by TSP since March 23, 1983.
 
    The financial statements of the Station are prepared on the accrual basis of
accounting,  and  include  only  those  assets,  liabilities,  and  results   of
operations that relate to the business of the Station.
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that affect  the amounts reported  in the  financial statements and
accompanying notes. Actual results could differ from those estimates.
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
TELEVISION FILM EXHIBITION RIGHTS
 
    Television film exhibition rights are recorded at the amount of the  license
fees  payable when purchased and amortized  using the straight-line method based
on the  license  period  or  usage, whichever  yields  the  greater  accumulated
amortization.  Television film exhibition  rights are classified  based upon the
portion of the unamortized balance expected  to be broadcast within the  current
year.
 
PROPERTY, BUILDINGS AND EQUIPMENT
 
    Property,  buildings  and  equipment  is  stated  at  cost  less accumulated
depreciation. Depreciation is provided  principally by the straight-line  method
over  the estimated useful lives of the  assets. Any gains or losses realized on
disposition are reflected  in operations.  Maintenance and repairs,  as well  as
minor  renewals and betterments,  are charged to  operating expenses directly as
incurred.
 
INTANGIBLE ASSETS
 
    Intangible  assets  are  comprised  principally  of  Federal  Communications
Commission  licenses and network affiliation agreements and are amortized on the
straight-line basis, primarily over 40 years. Intangible assets are periodically
evaluated for impairments using a measurement  of fair value, calculated at  the
current  market multiple times  operating income. If  this review indicates that
the intangible assets will not be  recoverable, the Company's carrying value  of
the intangible assets would be reduced to its estimated fair value.
 
TRADE/BARTER TRANSACTIONS
 
    Trade/barter  transactions  involve  the exchange  of  advertising  time for
products and/or services and are recorded based on the fair market value of  the
products   and/or  services  received.  Revenue  is  recorded  when  advertising
schedules air, and expense is recognized when products and/or services are used.
 
                                      F-48
<PAGE>
                                    WRDW-TV
                             (THE AUGUSTA BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                               DECEMBER 31, 1995
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
INCOME TAXES
 
    No income tax provision has been included in the financial statements  since
income  or loss of the Station is required to be reported by the partners of the
Partnership on their respective income tax returns.
 
3.  PROPERTY, BUILDINGS, AND EQUIPMENT
    The major classes of property, buildings and equipment at December 31,  1995
are as follows:
 
<TABLE>
<S>                                                               <C>
Land                                                                $190,000
Buildings and tower                                                2,062,613
Automobiles                                                          136,245
Furniture and fixtures                                             5,999,846
Machinery and equipment                                            1,769,175
                                                                  ----------
                                                                  10,157,879
Less accumulated depreciation                                      8,379,450
                                                                  ----------
                                                                  $1,778,429
                                                                  ----------
                                                                  ----------
</TABLE>
 
4.  ACCOUNTS PAYABLE AND ACCRUED EXPENSES
    Accounts  payable and accrued  expenses at December 31,  1995 consist of the
following:
 
<TABLE>
<S>                                                               <C>
Accounts payable                                                     $10,275
Accrued state taxes                                                    9,096
Accrued payroll, commissions, and bonuses                            152,201
Other accrued expenses                                                61,625
                                                                  ----------
                                                                    $233,197
                                                                  ----------
                                                                  ----------
</TABLE>
 
5.  COMMITMENTS AND CONTINGENCIES
 
FILM EXHIBITION RIGHTS
 
    The obligations for  television film  exhibition rights are  payable in  the
following years:
 
<TABLE>
<CAPTION>
YEAR ENDING DECEMBER 31                                               AMOUNT
- - ----------------------------------------------------------------  ----------
<S>                                                               <C>
  1996                                                              $898,251
  1997                                                               875,838
  1998                                                               838,254
  1999                                                               672,724
  2000                                                               293,451
                                                                  ----------
                                                                  $3,578,518
                                                                  ----------
                                                                  ----------
</TABLE>
 
LITIGATION
 
    The  Station is subject to  legal proceedings and claims  which arise in the
ordinary course of  its business. In  the opinion of  management, the amount  of
ultimate  liability with respect to these actions will not materially affect the
financial statements of the Station.
 
                                      F-49
<PAGE>
                                    WRDW-TV
                             (THE AUGUSTA BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                               DECEMBER 31, 1995
 
5.  COMMITMENTS AND CONTINGENCIES (CONTINUED)
DEBT
 
    The Partnership had indebtedness outstanding  under an Amended and  Restated
Credit  Agreement (the "Agreement"). The Agreement is secured by a first lien on
substantially all  the assets  of the  Partnership. The  Agreement required  the
Partnership  to enter into one or more binding sales contracts for the assets of
each station, satisfactory to the Banks, on or before June 30, 1995. During  the
latter  part of 1994,  the Partnership contracted the  services of Media Venture
Partners for the  purpose of  marketing the stations.  On January  4, 1996,  the
Partnership sold the assets of the Station. (Note 8).
 
6.  TRANSACTIONS WITH RELATED PARTIES
    The  Partnership pays various operating and non-operation expenses on behalf
of the Station. These expenses have  been allocated for the year ended  December
31,  1995. The Station is allocated a portion of management fees and expenses in
the amount  of approximately  $90,000  to RP  Television for  financial  support
services  such as accounting. Additionally, the Station transfers excess cash to
the Partnership's headquarters. Excess cash  transferred was $2,200,000 for  the
year  ended December 31,  1995. This money  is primarily used  for principal and
interest payments on the Partnership's debt obligations.
 
7.  PENSION PLAN
    Effective January  1,  1993,  the  defined  contribution  pension  plan  was
converted  to  a  401(k)  salaried  deferral  plan,  covering  substantially all
employees, with a Partnership  profit sharing contribution of  3 1/2 percent  of
the   participants'   salary   per  annum.   Annual   contributions  aggregating
approximately $53,803 were made to the Plan during 1995.
 
8.  SUBSEQUENT EVENT
    On January  4, 1996,  the Partnership  sold the  assets of  WRDW-TV to  Gray
Communication  Systems, Inc., for approximately $34 million plus an amount equal
to the excess of the current assets over the current liabilities assumed by  the
buyer, as defined in the Asset Purchase Agreement.
 
                                      F-50
<PAGE>
INDEPENDENT AUDITORS' REPORT
 
To the Partners' of
 Television Station Partners, L.P.:
 
    We  have audited  the accompanying balance  sheets of  WRDW-TV (an operating
station of Television Station  Partners, L.P.), (the  "Station") as of  December
31,  1994 and the  related statements of income,  partnership's equity, and cash
flows for the years ended December 31, 1993 and 1994. These financial statements
are the responsibility of the Partnership's management. Our responsibility is to
express an opinion on these financial statements based on our audits.
 
    We conducted  our  audits in  accordance  with generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance  about  whether  the financial  statements  are  free  from
material  misstatement. An audit  includes examining, on  a test basis, evidence
supporting the amounts  and disclosures  in the financial  statements. An  audit
also includes assessing the accounting principles used and significant estimates
made  by  management,  as well  as  evaluating the  overall  financial statement
presentation. We believe  that our  audits provide  a reasonable  basis for  our
opinion.
 
    In  our opinion, such  financial statements present  fairly, in all material
respects, the financial position of the Station as of December 31, 1994 and  the
results  of their operations and  their cash flows for  the years ended December
31, 1993 and 1994 in conformity with generally accepted accounting principles.
 
DELOITTE & TOUCHE LLP
New York, New York
May 12, 1995
 
                                      F-51
<PAGE>
WRDW-TV
(AN OPERATING STATION OF TELEVISION STATION PARTNERS, L.P.)
BALANCE SHEET
DECEMBER 31, 1994
 
<TABLE>
<CAPTION>
                                                                                                         1994
                                                                                                     ------------
 
<S>                                                                                                  <C>
ASSETS
CURRENT ASSETS:
 
  Cash                                                                                                   $186,667
  Accounts receivable, net of allowance for doubtful accounts of approximately $131,000                 1,674,053
  Television film exhibition rights                                                                       874,495
  Prepaid and other current assets                                                                        158,279
                                                                                                     ------------
      Total current assets                                                                              2,893,494
PROPERTY, BUILDINGS AND EQUIPMENT-Net (NOTE 3):                                                         1,869,384
TELEVISION FILM EXHIBITION RIGHTS                                                                       3,168,509
INTANGIBLE ASSETS-Net                                                                                   4,280,350
                                                                                                     ------------
      TOTAL                                                                                           $12,211,737
                                                                                                     ------------
                                                                                                     ------------
 
LIABILITIES AND PARTNERSHIP'S EQUITY
 
CURRENT LIABILITIES:
  Accounts payable and accrued expenses (NOTE 4)                                                         $592,493
  Obligations for television film exhibition rights (NOTE 5)                                              908,652
                                                                                                     ------------
      Total current liabilities                                                                         1,501,145
OBLIGATIONS FOR TELEVISION FILM EXHIBITION RIGHTS (NOTE 5)                                              3,300,170
COMMITMENTS AND CONTINGENCIES (NOTE 6)
PARTNERSHIP'S EQUITY (NOTES 1 AND 8)                                                                    7,410,422
                                                                                                     ------------
      Total                                                                                           $12,211,737
                                                                                                     ------------
                                                                                                     ------------
</TABLE>
 
SEE NOTES TO FINANCIAL STATEMENTS.
 
                                      F-52
<PAGE>
WRDW-TV
(AN OPERATING STATION OF TELEVISION STATION PARTNERS, L.P.)
STATEMENTS OF INCOME
YEARS ENDED DECEMBER 31, 1993 AND 1994
 
<TABLE>
<CAPTION>
                                                                                          1993          1994
                                                                                      ------------  ------------
<S>                                                                                   <C>           <C>
REVENUES:
  Broadcasting revenues                                                                 $7,933,825    $9,460,307
  Less:
    Advertising agency commissions                                                         943,174     1,158,952
    National sales representative commissions                                              194,516       255,379
                                                                                      ------------  ------------
      Total advertising agency and national sales representative commissions             1,137,690     1,414,331
                                                                                      ------------  ------------
      Net operating revenues                                                             6,796,135     8,045,976
                                                                                      ------------  ------------
 
OPERATING EXPENSES:
  Operating, technical and programming costs                                             2,555,795     2,958,364
  Selling, general and administrative                                                    2,126,770     2,434,477
                                                                                      ------------  ------------
      Total operating expenses                                                           4,682,565     5,392,841
                                                                                      ------------  ------------
INCOME BEFORE OTHER EXPENSES                                                             2,113,570     2,653,135
                                                                                      ------------  ------------
 
OTHER EXPENSES:
  Depreciation                                                                             290,730       309,949
  Amortization of intangible assets                                                        151,620       151,620
  Other-expenses, net                                                                       77,408        54,570
                                                                                      ------------  ------------
      Total                                                                                519,758       516,139
                                                                                      ------------  ------------
NET INCOME                                                                              $1,593,812    $2,136,996
                                                                                      ------------  ------------
                                                                                      ------------  ------------
</TABLE>
 
SEE NOTES TO FINANCIAL STATEMENTS.
 
                                      F-53
<PAGE>
WRDW-TV
(AN OPERATING STATION OF TELEVISION STATION PARTNERS, L.P.)
STATEMENTS OF PARTNERSHIP'S EQUITY
YEARS ENDED DECEMBER 31, 1993 AND 1994
 
<TABLE>
<CAPTION>
                                                                                                     PARTNERSHIP'S
                                                                                                        EQUITY
                                                                                                     ------------
<S>                                                                                                  <C>
BALANCE, JANUARY 1, 1993                                                                               $7,829,582
  Net income                                                                                            1,593,812
  Transfer to Television Station Partners, L.P.                                                        (1,909,588)
                                                                                                     ------------
BALANCE, DECEMBER 31, 1993                                                                              7,513,806
  Net income                                                                                            2,136,996
  Transfer to Television Station Partners, L.P.                                                        (2,240,380)
                                                                                                     ------------
BALANCE, DECEMBER 31, 1994                                                                             $7,410,422
                                                                                                     ------------
                                                                                                     ------------
</TABLE>
 
SEE NOTES TO FINANCIAL STATEMENTS.
 
                                      F-54
<PAGE>
WRDW-TV
(AN OPERATING STATION OF TELEVISION STATION PARTNERS, L.P.)
STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1993 AND 1994
 
<TABLE>
<CAPTION>
                                                                                          1993          1994
                                                                                      ------------  ------------
<S>                                                                                   <C>           <C>
CASH FLOW FROM OPERATING ACTIVITIES
  Net income                                                                            $1,593,812    $2,136,996
  Adjustments to reconcile net income to net cash provided by operating activities:
    Depreciation and amortization                                                        1,355,485     1,345,658
    Provision for bad debt                                                                  24,800        62,000
    Net trade barter revenue                                                               (15,850)      (30,105)
    Gain on sale of property and equipment                                                  (1,137)         (400)
    Changes in operating assets and liabilities:
      Accounts receivable                                                                 (413,414)     (173,216)
      Prepaid and other assets                                                             (51,535)      (34,480)
      Accounts payable and accrued expenses                                                155,264         2,443
      Payments of obligations for television film exhibition rights                     (2,645,344)   (3,048,878)
                                                                                      ------------  ------------
      Net cash provided by operating activities                                              2,081       260,018
                                                                                      ------------  ------------
 
CASH FLOWS FROM INVESTING ACTIVITIES:
  Proceeds from sale of property and equipment                                               9,470           400
  Capital expenditures                                                                    (230,718)     (176,374)
                                                                                      ------------  ------------
      Net cash used in investing activities                                               (221,248)     (175,974)
                                                                                      ------------  ------------
NET INCREASE (DECREASE) IN CASH                                                           (219,167)       84,044
 
CASH, BEGINNING OF YEAR                                                                    321,790       102,623
                                                                                      ------------  ------------
 
CASH, END OF YEAR                                                                         $102,623      $186,667
                                                                                      ------------  ------------
                                                                                      ------------  ------------
 
SUPPLEMENTAL INFORMATION:
  Cash transferred to Television Station Partners, L.P.                                 $2,075,000    $2,417,500
                                                                                      ------------  ------------
                                                                                      ------------  ------------
SUPPLEMENTAL DISCLOSURE OF NONCASH OPERATING, INVESTING AND FINANCIAL ACTIVITIES:
  Television film exhibition obligations of $1,969,210 and 3,112,615 in 1993 and
   1994, respectively, were incurred when the Station entered into contracts for
   film exhibition rights.
  Property and equipment totaling $15,850 and $30,105 was acquired in 1993 and 1994,
   respectively, in exchange for advertising time.
</TABLE>
 
SEE NOTES TO FINANCIAL STATEMENTS.
 
                                      F-55
<PAGE>
WRDW-TV
(AN OPERATING STATION OF TELEVISION STATION PARTNERS, L.P.)
NOTES TO FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1993 AND 1994
 
1.  STATION ORGANIZATION AND BASIS OF PRESENTATION
 
    WRDW-TV (the "Station") is a commercial television station located in  North
    Augusta,  South Carolina.  The Station is  owned and  operated by Television
    Station Partners, L.P.  (the "Partnership") since  July 7, 1989,  as one  of
    four   commercial  television   stations  owned  by   the  Partnership.  The
    Partnership is a Delaware limited partnership which was organized on May 24,
    1989 for the sole purpose of acquiring, owning, operating and, at such  time
    as GP Station Partners (the "general partner" of the Partnership) determines
    is appropriate, reselling or otherwise disposing of its television stations.
 
    The  Station was acquired by the Partnership  on July 7, 1989 pursuant to an
    Exchange Agreement dated May 24, 1989 between the Partnership and Television
    Station Partners, a  New York  partnership ("TSP").  The Exchange  Agreement
    provided  for the  transfer to  the partnership  of all  of TSP's  assets in
    exchange for all of  the units of partnership  interest in the  Partnership,
    followed  by the liquidation and distribution of those units to the partners
    of TSP. For tax and accounting purposes, the Partnership has been treated as
    a continuation of TSP. The Station has been operated by TSP since March  23,
    1983.
 
    The financial statements of the Station are prepared on the accrual basis of
    accounting,  and  include only  those  assets, liabilities,  and  results of
    operations that relate to the business of the Station.
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
    TELEVISION FILM  EXHIBITION  RIGHTS  -- Television  film  exhibition  rights
    relating to films which are currently available for telecasting are recorded
    at   the  gross  cost   method  when  purchased   and  amortized  using  the
    straight-line method  over  the greater  of  the license  period  or  usage.
    Television  film exhibition rights are classified  based upon the portion of
    the unamortized balance expected to be broadcast within the current year.
 
    PROPERTY, BUILDINGS AND EQUIPMENT --  Property, buildings and equipment  are
    stated  at  cost  less accumulated  depreciation.  Depreciation  is provided
    principally by the straight-line method  over the estimated useful lives  of
    the  assets. Any  gains or losses  realized on disposition  are reflected in
    operations.  Maintenance  and  repairs,  as  well  as  minor  renewals   and
    betterments, are charged to operating expenses directly as incurred.
 
    INTANGIBLE  ASSETS -- Intangible assets are comprised principally of Federal
    Communications Commission licenses  and network  affiliation agreements  and
    are   amortized  on  the  straight-line  basis,  primarily  over  40  years.
    Intangible  assets  are  periodically  evaluated  for  impairments  using  a
    measurement  of fair value, calculated at  the current market multiple times
    operating income. The  current market  value multiple used  at December  31,
    1994 was 8.5 times.
 
    TRADE/BARTER  TRANSACTIONS -- Trade/barter transactions involve the exchange
    of advertising time for products and/or  services and are recorded based  on
    the  fair market value of the  products and/or services received. Revenue is
    recorded when  advertising schedules  air, and  expense is  recognized  when
    products and/or services are used.
 
    INCOME  TAXES -- No income tax provision  has been included in the financial
    statements since income or loss of the Station is required to be reported by
    the partners of the Partnership on their respective income tax returns.
 
                                      F-56
<PAGE>
WRDW-TV
(AN OPERATING STATION OF TELEVISION STATION PARTNERS, L.P.)
NOTES TO FINANCIAL STATEMENTS (CONTINUED)
YEARS ENDED DECEMBER 31, 1993 AND 1994
 
3.  PROPERTY, BUILDINGS AND EQUIPMENT
    The major classes of property, buildings and equipment are as follows:
 
<TABLE>
<CAPTION>
                                                                                         DECEMBER 31,
                                                                                             1994
                                                                                        ---------------
<S>                                                                                     <C>
Land                                                                                           $190,000
Buildings and Tower                                                                           2,043,123
Automobiles                                                                                     153,378
Furniture and fixtures                                                                        5,994,475
Machinery and equipment                                                                       1,637,285
                                                                                        ---------------
                                                                                             10,018,261
Less accumulated depreciation                                                                 8,148,877
                                                                                        ---------------
                                                                                             $1,869,384
                                                                                        ---------------
                                                                                        ---------------
</TABLE>
 
4.  ACCOUNTS PAYABLE AND ACCRUED EXPENSES
    Accounts payable and accrued expenses consist of the following:
 
<TABLE>
<CAPTION>
                                                                                         DECEMBER 31,
                                                                                             1994
                                                                                        ---------------
<S>                                                                                     <C>
Accounts payable                                                                                $99,042
Accrued state taxes                                                                              25,126
Accrued payroll, commissions, and bonuses                                                       133,473
Other accrued expenses                                                                          334,852
                                                                                        ---------------
                                                                                               $592,493
                                                                                        ---------------
                                                                                        ---------------
</TABLE>
 
5.  OBLIGATIONS FOR TELEVISION FILM EXHIBITION RIGHTS
    Obligation for television film exhibition rights at December 31, 1994 are as
follows:
 
<TABLE>
<CAPTION>
YEAR ENDING DECEMBER 31                                                                       AMOUNT
- - -----------------------------------------------------------------------------------------  ------------
<S>                                                                                        <C>
1995                                                                                           $908,652
1996                                                                                            907,886
1997                                                                                            822,655
1998                                                                                            736,849
1999                                                                                            539,332
Thereafter                                                                                      293,448
                                                                                           ------------
                                                                                              4,208,822
Current portion                                                                                 908,652
                                                                                           ------------
Long-term obligations                                                                        $3,300,170
                                                                                           ------------
                                                                                           ------------
</TABLE>
 
6.  COMMITMENTS AND CONTINGENCIES
 
    LITIGATION -- In March 1990, a suit  was commenced in the Superior Court  of
    California, County of Alameda, against the Partnership, GP Station Partners,
    and  certain individuals,  in connection with  the July  1989 transaction in
    which the  assets  of  TSP  were transferred  to  the  Partnership  and  the
    Partnership distributed to the partners a major portion of the proceeds of a
    $72 million borrowing. The plaintiffs in
 
                                      F-57
<PAGE>
WRDW-TV
(AN OPERATING STATION OF TELEVISION STATION PARTNERS, L.P.)
NOTES TO FINANCIAL STATEMENTS (CONTINUED)
YEARS ENDED DECEMBER 31, 1993 AND 1994
 
6.  COMMITMENTS AND CONTINGENCIES (CONTINUED)
    the  suit sought rescission of the asset transfer, the return by the general
    partner of  all cash  distributions  made from  the $72  million  borrowing,
    damages and other relief. The suit was subsequently dismissed on the grounds
    that the California courts were an inconvenient forum.
 
    On  April  8,  1992,  the  plaintiffs in  the  California  suit  and another
    plaintiff commenced an action  in the United States  District Court for  the
    Southern  District of New York  against GP Station Partners  and each of its
    general partners.  The  action,  which the  plaintiffs  purported  to  bring
    individually  and as representatives of the limited partners, sought damages
    and  other  relief.  The  Partnership  Agreement  contains  exculpation  and
    indemnification  provisions relating  to claims against  GP Station Partners
    and its affiliates. In November 1992 the action was settled and discontinued
    following  the  court's   denial  of  the   plaintiff's  motion  for   class
    certification.  The settlement agreement provided for an exchange of general
    releases and for payment  to the original plaintiffs  of an amount equal  to
    their  share of the  July 1989 distribution to  partners (which the original
    Television Station Partners had  been escrowing pending  the outcome of  the
    litigation),  plus  accrued interest,  and those  plaintiffs also  agreed to
    waive all  rights  to  any  further distribution  and  to  relinquish  their
    interest in the Partnership without further consideration. No amount will be
    payable  to the other  plaintiff in the action.  The agreement also provides
    for payment of $75,000 to  the plaintiffs' counsel as partial  reimbursement
    of  legal fees and expenses  incurred in prosecuting the  action. As part of
    the settlement, the limited partners' original investment of $203,000,  plus
    interest  of approximately $63,000 was paid.  As a result of the litigation,
    the Partnership incurred legal fees of approximately $579,000.
 
    The Station is subject  to legal proceedings and  claims which arise in  the
    ordinary course of its business. In the opinion of management, the amount of
    ultimate  liability with respect to these actions will not materially affect
    the financial statements of the Station.
 
    DEBT -- At December  31, 1994 the Partnership  had $71,900,000 of  principal
    indebtedness outstanding under an Amended and Restated Credit Agreement (the
    "Agreement").  The Agreement is secured by a first lien on substantially all
    the assets of  the Partnership.  The Agreement requires  the Partnership  to
    enter  into  one or  more binding  sales  contracts for  the assets  of each
    station, satisfactory to the Banks, on  or before June 30, 1995. During  the
    latter  part  of  1994, the  Partnership  contracted the  services  of Media
    Venture Partners  for the  purpose of  marketing the  stations. In  February
    1995, the Partnership signed letters of intent for the sale of the assets of
    each station. (Note 9)
 
7.  TRANSACTIONS WITH RELATED PARTIES
 
    The  Partnership pays various operating and non-operating expenses on behalf
    of the Station. These expenses  totaled approximately $165,000 and  $177,000
    for  the years ended December 31, 1993 and 1994, respectively. Additionally,
    the Station transfers excess cash to the Partnership's headquarters.  Excess
    cash  transferred was $1,909,588 and $2,240,380 for the years ended December
    31, 1993 and 1994, respectively. This money is primarily used for  principal
    and interest payments on the Partnership's debt obligations.
 
8.  PENSION PLAN
    Effective  January  1,  1993,  the  defined  contribution  pension  plan was
    converted to  a 401(k)  salaried  deferral plan  with a  Partnership  profit
    sharing contribution of 3 1/2 percent of the participants' salary per annum.
    Annual contributions aggregating approximately $40,585 and $57,314 were made
    to the Plan during 1993 and 1994, respectively.
 
                                      F-58
<PAGE>
WRDW-TV
(AN OPERATING STATION OF TELEVISION STATION PARTNERS, L.P.)
NOTES TO FINANCIAL STATEMENTS (CONTINUED)
YEARS ENDED DECEMBER 31, 1993 AND 1994
 
9.  SUBSEQUENT EVENT
    On February 10, 1995, the Partnership signed a letter of intent for the sale
    of the assets of WRDW-TV for approximately $34 million, plus an amount equal
    to  the excess of the current assets over the current liabilities assumed by
    the buyer, as defined in the Asset Purchase Agreement, if applicable, to  be
    paid in cash at the closing of the sale.
 
                                      F-59
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
The Board of Directors
John H. Phipps, Inc.
 
    We  have audited  the accompanying  balance sheets  of the  Broadcasting and
Paging Operations of John H. Phipps, Inc.  (see Note 1) as of December 31,  1994
and 1995 and the related statements of operations and cash flows for each of the
three  years in the  period ended December 31,  1995. These financial statements
are  the  responsibility  of  the  management  of  John  H.  Phipps,  Inc.   Our
responsibility  is to express an opinion  on these financial statements based on
our audits.
 
    We conducted  our  audits in  accordance  with generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, the financial  statements referred to above present  fairly,
in  all material respects, the financial position of the Broadcasting and Paging
Operations of John H. Phipps, Inc. at December 31, 1994 and 1995 and the results
of their operations  and their cash  flows for each  of the three  years in  the
period  ended December 31, 1995 in conformity with generally accepted accounting
principles.
 
                                          ERNST & YOUNG LLP
 
Atlanta,Georgia
February 19, 1996
 
                                      F-60
<PAGE>
                       BROADCASTING AND PAGING OPERATIONS
                                       OF
                              JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                                 BALANCE SHEETS
<TABLE>
<CAPTION>
                                                                 --------------------------
                                                                        DECEMBER 31,
                                                                 --------------------------
                                                                         1994          1995
                                                                 ------------  ------------
                                          ASSETS
<S>                                                              <C>           <C>
Current assets:
  Cash and cash equivalents                                           $95,210      $620,015
  Accounts receivable, less allowance of $49,000 for each year      4,474,754     5,152,778
  Program broadcast rights, current portion                           521,921       919,281
  Other current assets                                                329,343       347,785
                                                                 ------------  ------------
      Total current assets                                          5,421,228     7,039,859
Program broadcast rights, excluding current portion                   579,561       575,111
Property and equipment, net (NOTE 3)                               10,720,196    10,492,583
Goodwill and other intangibles (NOTE 3)                             8,576,721     9,454,775
                                                                 ------------  ------------
      Total assets                                                $25,297,706   $27,562,328
                                                                 ------------  ------------
                                                                 ------------  ------------
 
<CAPTION>
 
                              LIABILITIES AND OWNER'S EQUITY
<S>                                                              <C>           <C>
 
Current liabilities:
  Accounts payable and accrued expenses                              $467,300      $365,468
  Program broadcast obligations, current portion                      722,676       921,579
  Deferred paging service income                                      579,109       833,264
  Current portion of long-term debt (NOTE 4)                        1,206,483     1,389,931
  Other current liabilities                                         1,025,042       907,345
                                                                 ------------  ------------
    Total current liabilities                                       4,000,610     4,417,587
Long-term debt, less current portion (NOTE 4)                       4,858,433     3,419,918
Program broadcast obligations, less current portion                   245,421       345,140
Commitment and contingencies (NOTES 9 AND 10)
Minority interests                                                    728,293       585,768
Owner's equity                                                     15,464,949    18,793,915
                                                                 ------------  ------------
      Total liabilities and owner's equity                        $25,297,706   $27,562,328
                                                                 ------------  ------------
                                                                 ------------  ------------
</TABLE>
 
                            See accompanying notes.
 
                                      F-61
<PAGE>
                       BROADCASTING AND PAGING OPERATIONS
                                       OF
                              JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                              STATEMENTS OF INCOME
 
<TABLE>
<CAPTION>
                                       ---------------------------------------------
                                                  YEAR ENDED DECEMBER 31,
                                       ---------------------------------------------
                                                1993            1994            1995
                                       -------------   -------------   -------------
<S>                                    <C>             <C>             <C>
  Revenues:
    Broadcast revenues, net (NOTE 3)     $17,963,667     $20,209,523     $20,768,121
    Paging operations                      3,787,946       4,276,640       4,897,522
    Production and other revenues          1,496,417       1,314,779       1,655,940
                                       -------------   -------------   -------------
                                          23,248,030      25,800,942      27,321,583
                                       -------------   -------------   -------------
  Expenses:
    Operating, technical and
     programming                           5,221,729       5,306,801       5,449,435
    Selling, general and
     administrative                        6,919,769       7,056,510       7,693,715
    Amortization of program broadcast
     rights                                1,552,438       1,021,395         844,815
    Depreciation and amortization          2,835,966       2,672,209       3,120,442
    Pension credit (NOTE 5)                 (431,000)       (409,000)       (449,000)
    Management fees (NOTE 7)               2,462,195       2,485,423       3,280,354
                                       -------------   -------------   -------------
                                          18,561,097      18,133,338      19,939,761
                                       -------------   -------------   -------------
                                           4,686,933       7,667,604       7,381,822
  Interest                                   631,333         479,852         498,714
  Other (income) expense, net                (15,765)       (666,657)        (12,526)
                                       -------------   -------------   -------------
  Income before minority interests         4,071,365       7,854,409       6,895,634
  Minority interests                        (140,586)       (635,302)       (547,045)
                                       -------------   -------------   -------------
  Net income                              $3,930,779      $7,219,107      $6,348,589
                                       -------------   -------------   -------------
                                       -------------   -------------   -------------
  Supplemental unaudited pro-forma
   information (NOTE 6):
    Net income, as above                  $3,930,779      $7,219,107      $6,348,589
    Pro-forma provision for income
     tax expense                          (1,500,300)     (2,743,300)     (2,412,500)
                                       -------------   -------------   -------------
  Pro-forma net income                    $2,430,479      $4,475,807      $3,936,089
                                       -------------   -------------   -------------
                                       -------------   -------------   -------------
</TABLE>
 
                            See accompanying notes.
 
                                      F-62
<PAGE>
                       BROADCASTING AND PAGING OPERATIONS
                                       OF
                              JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                            STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                             ---------------------------------------------
                                                        YEAR ENDED DECEMBER 31,
                                             ---------------------------------------------
                                                      1993            1994            1995
                                             -------------   -------------   -------------
<S>                                          <C>             <C>             <C>
OPERATING ACTIVITIES:
Net income                                      $3,930,779      $7,219,107      $6,348,589
Adjustments to reconcile net income to net
 cash provided by operating activities:
  Depreciation and amortization                  2,835,966       2,672,209       3,120,442
  Gain on disposition of fixed assets              (13,408)       (665,047)         (9,023)
  Amortization of program broadcast rights       1,552,438       1,021,395         844,815
  Payments of program broadcast rights
   obligations                                  (1,072,008)       (863,344)       (931,004)
  Minority interests                               140,586         635,302         547,045
Changes in operating assets and
 liabilities:
  Accounts receivable                               40,092        (396,373)       (678,024)
  Other current assets                             (12,091)        (90,846)        (18,442)
  Accounts payable and accrued expenses           (292,863)       (206,137)       (101,832)
  Other current liabilities                        219,336         277,681        (117,697)
  Deferred paging income                            68,136         204,356         254,155
                                             -------------   -------------   -------------
  Net cash provided by operating activities      7,396,963       9,808,303       9,259,024
                                             -------------   -------------   -------------
INVESTING ACTIVITIES:
  Purchases of minority interests                      -0-        (818,000)     (1,780,794)
  Purchases of property and equipment           (3,537,592)     (3,353,068)     (3,187,596)
  Proceeds from disposition of property and
   equipment                                       584,187       1,665,504       1,140,520
                                             -------------   -------------   -------------
  Net cash used in investing activities         (2,953,405)     (2,505,564)     (3,827,870)
                                             -------------   -------------   -------------
FINANCING ACTIVITIES:
Indebtedness:
  Borrowings                                     6,266,780       5,761,977       3,422,586
  Repayments                                    (7,421,873)     (6,239,305)     (4,677,653)
  Distributions to minority interests             (495,150)       (539,596)       (505,532)
  Other                                           (134,536)       (156,475)       (126,128)
  Payments to J.H. Phipps, Inc., net            (2,901,945)     (6,060,036)     (3,019,622)
                                             -------------   -------------   -------------
  Net cash used in financing activities         (4,417,652)     (7,233,435)     (4,906,349)
                                             -------------   -------------   -------------
  Increase in cash and cash equivalents             25,906          69,304         524,805
  Cash and cash equivalents at beginning of
   year                                                -0-          25,906          95,210
                                             -------------   -------------   -------------
  Cash and cash equivalents at end of year         $25,906         $95,210        $620,015
                                             -------------   -------------   -------------
                                             -------------   -------------   -------------
</TABLE>
 
                            See accompanying notes.
 
                                      F-63
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                         NOTES TO FINANCIAL STATEMENTS
                               DECEMBER 31, 1995
 
1.  BASIS OF PRESENTATION
    Pursuant to a letter of intent dated December 15, 1995, Gray  Communications
Systems,  Inc. ("Gray") agreed  to purchase substantially all  of the assets and
assume certain liabilities and commitments  of certain operations owned by  J.H.
Phipps,  Inc. ("Phipps").  The operations include  (i) two  CBS affiliates-a VHF
television station (WCTV-TV located in Tallahassee, Florida), and 74.5% interest
in a  UHF television  station (WKXT-TV  located in  Knoxville, Tennessee),  (the
"Broadcast  Operations"); and (ii) a  portable communications and paging service
business (the "Paging Operations"), with operations in three southeastern states
(collectively referred  to as  the "Broadcasting  and Paging  Operations").  The
purchase is subject to regulatory approval.
 
    At  December 31, 1995,  a Phipps subsidiary  held the 74.5%  interest in the
partnership that  owns  WKXT-TV  (the "Knoxville  Partnership").  The  Knoxville
Partnership's  remaining 25.5%  interest is owned  by four  limited partners and
their ownership is shown as  "minority interests" in the accompanying  financial
statements.  Gray,  in  separate agreements,  has  also agreed  to  purchase the
limited partners' interests. Phipps' ownership of the Knoxville Partnership  has
increased,  from 65.8% during  1993 to the 74.5%  ownership interest at December
31, 1995,  through purchases  of certain  minority interests  for  approximately
$818,000  in 1994  and approximately  $1.78 million  in 1995.  Goodwill recorded
related to these acquisitions of  minority interests was approximately  $200,000
and $1.78 million in 1994 and 1995, respectively.
 
    Phipps also owns and operates other businesses which are not being purchased
by  Gray.  The accompanying  financial statements  are  intended to  present the
Broadcasting and Paging Operations which are to be acquired by Gray pursuant  to
the  letter of intent described above and do not include the other operations of
Phipps.
 
    The accompanying financial statements are derived from the historical  books
and  records  of  Phipps and  do  not  give effect  to  any  purchase accounting
adjustments which  Gray may  record  as a  result  of its  acquisition.  Certain
current  liabilities and long-term debt on  the accompanying balance sheets will
not be assumed by Gray. Such liabilities  will be retained by Phipps or  retired
at the closing date of the acquisition by Gray.
 
2.  ACCOUNTING POLICIES
 
USE OF ESTIMATES
 
    The  preparation of  the financial  statements in  conformity with generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that affect  the amount  reported in  the financial  statements and
accompanying notes. Actual results could differ from those estimates.
 
REVENUE RECOGNITION
 
    Broadcasting revenues are  recognized as the  related advertising  broadcast
services  are  rendered. Agency  commissions  are deducted  from  gross revenue,
reflecting the net amount due for  broadcast services. Revenues from paging  and
communications  services  are  recognized over  the  applicable  service period.
Revenues from  mobile  broadcasting contracts  are  recognized as  services  are
provided.
 
CONCENTRATION OF CREDIT RISK
 
    The  Broadcast Operations provide advertising air time to national, regional
and local  advertisers  within  the  geographic areas  in  which  the  Broadcast
Operations  operate. Credit is extended based on an evaluation of the customer's
financial condition, and generally advance  payment is not required. The  Paging
Operations  provide  services to  individuals and  corporate customers  in three
southeastern states.  Such  services are  generally  billed in  advance.  Credit
losses  for  the Broadcasting  and  Paging Operations  are  provided for  in the
financial  statements   and   consistently   have   been   within   management's
expectations.
 
                                      F-64
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
2.  ACCOUNTING POLICIES (CONTINUED)
BARTER ARRANGEMENTS
 
    The  Broadcasting and Paging Operations, in the ordinary course of business,
provide services and advertising air time  to certain customers in exchange  for
products  or services. In addition, the Broadcasting Operations provide air time
to certain program syndicators in exchange for program licenses or reductions in
program license  fees. Barter  transactions are  recorded on  the basis  of  the
estimated  fair market  value of the  products or services  received. Revenue is
recognized as the related advertising  is broadcast and expenses are  recognized
when the merchandise or services are received or utilized.
 
CASH AND CASH EQUIVALENTS
 
    Cash  and cash equivalents include cash on deposit with banks. Deposits with
banks are generally insured in limited  amounts. All liquid investments with  an
original  maturity of three months  or less when purchased  are considered to be
cash equivalents.
 
PROGRAM BROADCAST RIGHTS
 
    Rights to programs  available for  broadcast are initially  recorded at  the
amounts  of  total license  fees payable  under the  license agreements  and are
charged to operating expense on the basis of total programs available for use on
the straight-line method. The portion of the unamortized balance expected to  be
charged  to operating expense in the succeeding  year is classified as a current
asset, with the remainder  classified as a noncurrent  asset. The liability  for
program  broadcast rights is  classified as current  or long-term, in accordance
with the payment terms of the various licenses. The liability is not  discounted
for imputation of interest.
 
PROPERTY AND EQUIPMENT
 
    Property  and equipment are  stated at cost,  less accumulated depreciation.
Depreciation is computed by the  straight-line method over the estimated  useful
life  of the assets for financial  reporting purposes and by accelerated methods
for income tax purposes.
 
INTANGIBLE ASSETS
 
    Intangible  assets  are  stated  at   cost  and  are  amortized  using   the
straight-line  method. Goodwill  is amortized  over 15  to 40  years. Intangible
assets  other  than  goodwill,  which  include  broadcasting  licenses,  network
affiliation agreements, and other intangibles carried at an allocated cost based
on  appraisals are amortized over 15  years. Loan acquisition fees are amortized
over the life of the specific agreement.
 
    In the event  that facts  and circumstances  indicate that  the goodwill  or
other  intangibles may be  impaired, an evaluation of  continuing value would be
performed. If an evaluation is required, the estimated future undiscounted  cash
flows  associated with this  asset would be  compared to its  carrying amount to
determine if a write down to fair market value or discounted cash flow value  is
required.
 
INTEREST SWAP
 
    The  Knoxville Partnership had an interest rate swap agreement to modify the
interest characteristics  of a  portion of  its outstanding  debt (see  Note  4.
INDEBTEDNESS).  The agreement, which expired  during 1995, involved the exchange
of amounts based on a fixed interest rate for amounts based on variable interest
rates over the life of the agreement without an exchange of the notional  amount
upon  which the payments are  based. The differential to  be paid or received as
interest rates changed was accrued and  recognized as an adjustment of  interest
expense  related to the  debt (the accrual  accounting method). Interest expense
(income) adjustments resulting from the interest rate swap were $44,385 in 1993,
$(986) in 1994 and $(2,805) in 1995.
 
                                      F-65
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
2.  ACCOUNTING POLICIES (CONTINUED)
STOCK BASED COMPENSATION
 
    Phipps accounted for its stock Appreciation Rights Plan (see Note 7.  PHIPPS
CORPORATE  ALLOCATIONS) in  accordance with  APB Opinion  No 25,  Accounting for
Stock Issued to Employees and related interpretations.
 
INCOME TAXES
 
    Phipps and its subsidiaries  file a consolidated  federal income tax  return
and  separate  state  tax  returns.  The  operating  results  of  the  Knoxville
Partnership are included  in the  income tax returns  of Phipps  based on  their
percentage  ownership. All states where the  Broadcast and Paging Operations are
located have taxes based on income. Income tax expense for the Broadcasting  and
Paging  Operations are not presented in the accompanying financial statements as
such amounts are computed and paid by Phipps. Pro-forma federal and state income
taxes for the  Broadcast and Paging  Operations are calculated  on a  pro-forma,
separate return basis (see Note 6. PRO-FORMA INCOME TAXES).
 
FAIR VALUES OF FINANCIAL INSTRUMENTS
 
    Phipps  has adopted FASB Statement No.  107, "Disclosure about Fair Value of
Financial Instruments", which requires disclosure  of fair value, to the  extent
practical,  of certain of Phipps' financial  instruments. The fair value amounts
do not necessarily  represent the amount  that could  be realized in  a sale  or
settlement.  Phipps'  financial  instruments  are  comprised  principally  of an
interest rate swap and long-term debt.
 
    The estimated  fair  value of  long-term  bank  debt at  December  31,  1995
approximates  book value  since, in  management's opinion,  such obligations are
subject to fluctuating market rates of interest and can be settled at their face
amounts. The Company does not anticipate  settlement of long-term debt at  other
than book value and currently intends to hold such financial instruments through
maturity.
 
    The  fair value of other financial  instruments classified as current assets
or  liabilities  approximate  their  carrying  values  due  to  the   short-term
maturities of these instruments.
 
IMPACT OF RECENTLY ISSUED ACCOUNTING STANDARDS
 
    In  March  1995, the  FASB  issued Statement  No.  121, "Accounting  for the
Impairment of Long-Lived  Assets and for  Long-Lived Assets to  Be Disposed  Of"
("Statement 121"), which requires impairment losses to be recorded on long-lived
assets  used in  operations when indicators  of impairments are  present and the
undiscounted cash flows estimated to be generated by those assets are less  than
the  asset's carrying  amount. Statement 121  also addresses  the accounting for
long-lived assets that are expected to  be disposed of. Phipps does not  believe
that  the  adoption of  Statement 121  will  have a  material impact  on Phipps'
financial position.
 
                                      F-66
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
3.  SUPPLEMENTAL FINANCIAL STATEMENT INFORMATION
    Major classifications of property and  equipment and their estimated  useful
lives are summarized as follows (in 000's):
 
<TABLE>
<CAPTION>
                                       -------------------------------------
                                         ESTIMATED
                                            USEFUL        DECEMBER 31,
                                             LIVES  ------------------------
CLASSIFICATION                             (YEARS)         1994         1995
- - -------------------------------------  -----------  -----------  -----------
<S>                                    <C>          <C>          <C>
Land                                                       $593         $593
Buildings and improvements                      40        2,630        3,104
Broadcasting equipment and furniture          5-20       15,440       14,567
Communications and paging equipment            5-7        4,561        4,739
                                                    -----------  -----------
                                                         23,224       23,003
Less accumulated depreciation                           (12,504)     (12,510)
                                                    -----------  -----------
                                                        $10,720      $10,493
                                                    -----------  -----------
                                                    -----------  -----------
</TABLE>
 
    The composition of intangible assets was as follows (in 000's):
 
<TABLE>
<CAPTION>
                                                    ------------------------
                                                          DECEMBER 31,
                                                           1994         1995
                                                    -----------  -----------
<S>                                                 <C>          <C>
Goodwill                                                 $3,050       $4,578
Broadcast licenses and network affiliation
 agreements                                               6,162        6,162
Other                                                       812          812
Accumulated amortization                                 (1,447)      (2,182)
                                                    -----------  -----------
                                                         $8,577       $9,370
                                                    -----------  -----------
                                                    -----------  -----------
</TABLE>
 
    The composition of other current liabilities is as follows (in 000's):
 
<TABLE>
<CAPTION>
                                                    ------------------------
                                                          DECEMBER 31,
                                                           1994         1995
                                                    -----------  -----------
<S>                                                 <C>          <C>
Customer deposits                                           $63          $85
Accrued bonuses                                             163          265
Other compensation related accruals                         404          439
Other                                                       395          118
                                                    -----------  -----------
                                                         $1,025         $907
                                                    -----------  -----------
                                                    -----------  -----------
</TABLE>
 
    The  Broadcast Operations' revenues are  presented net of agency commissions
as follows (in 000's):
 
<TABLE>
<CAPTION>
                                       -------------------------------------
                                              YEAR ENDED DECEMBER 31,
                                              1993         1994         1995
                                       -----------  -----------  -----------
<S>                                    <C>          <C>          <C>
Broadcast revenues, gross                  $20,523      $23,131      $23,767
Agency commissions                          (2,559)      (2,921)      (2,999)
                                       -----------  -----------  -----------
Broadcast revenues, net                    $17,964      $20,210      $20,768
                                       -----------  -----------  -----------
                                       -----------  -----------  -----------
</TABLE>
 
                                      F-67
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
3.  SUPPLEMENTAL FINANCIAL STATEMENT INFORMATION (CONTINUED)
    Components of "Other (income) expense, net" are as follows (in 000's):
 
<TABLE>
<CAPTION>
                                       -------------------------------------
                                              YEAR ENDED DECEMBER 31,
                                              1993         1994         1995
                                       -----------  -----------  -----------
<S>                                    <C>          <C>          <C>
Interest income                                 $2           $2           $4
Gain on sale of assets                          14          665            9
                                       -----------  -----------  -----------
                                               $16         $667          $13
                                       -----------  -----------  -----------
                                       -----------  -----------  -----------
</TABLE>
 
4.  INDEBTEDNESS
    A summary of indebtedness is as follows (in 000's):
 
<TABLE>
<CAPTION>
                                                    ------------------------
                                                          DECEMBER 31,
                                                           1994         1995
                                                    -----------  -----------
<S>                                                 <C>          <C>
Bank Credit Agreement:
  Revolving credit loan                                    $302         $498
  Term loan                                               4,500        3,202
Partnership Note Payable                                    744          725
PortaPhone Acquisition Debt                                 518          385
                                                    -----------  -----------
                                                          6,064        4,810
Less current portion                                     (1,206)      (1,390)
                                                    -----------  -----------
                                                         $4,858       $3,420
                                                    -----------  -----------
                                                    -----------  -----------
</TABLE>
 
BANK CREDIT AGREEMENT
 
    The Knoxville  Partnership has  a bank  credit agreement  (the "Bank  Credit
Agreement") which provides a term loan and a revolving credit facility. The loan
has  provisions which, among other things, requires that the loan be redeemed in
the event of a change in control.
 
    Under the terms  of the  Bank Credit Agreements,  the Knoxville  Partnership
may, at its option, have a Base Rate Advance or LIBOR (London Interbank Official
Rate)  Advance, as specified by  the bank in the  notice of borrowing. Base Rate
Advances and LIBOR Advances may be outstanding  at the same time with Base  Rate
Advances  bearing interest at the bank's index rate (8.5% at December 31, 1995),
plus .25% or .50% as applicable based on the Partnership's leverage ratio. LIBOR
Advances bear interest at the LIBOR (5.88% at December 31, 1995), plus 1.25%  or
1.5%  as applicable  based on the  Knoxville Partnership's  leverage ratio. Base
Rate Advances and LIBOR Advances totaled  $0 and $3.7 million, respectively,  at
December 31, 1995.
 
    The  Bank Credit Agreement  contains numerous financial  covenants and other
affirmative covenants  with  regard to  payment  of distributions  to  partners,
operating  and capitalized leases, and acquisition of property. The advances are
guaranteed by  Phipps  and collateralized  by  substantially all  the  Knoxville
Partnership's  assets. In connection  with the Phipps  guarantee, Phipps charged
the Knoxville Partnership guaranty fees,  classified as interest expense in  the
accompanying  financial statements, of approximately $55,000 in 1993, $54,000 in
1994 and $42,000 in 1995.
 
PARTNERSHIP NOTE PAYABLE
 
    On  September  30,  1994,  Phipps  acquired  approximately  4.2%  additional
ownership  interest in  the Knoxville  Partnership from  a limited  partner. The
total amount to be paid to the former limited partner by the remaining  partners
is  $2 million and is payable  over 20 years at $100,000  a year. The payment of
this
 
                                      F-68
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
4.  INDEBTEDNESS (CONTINUED)
amount is guaranteed by the Knoxville Partnership. The first payment of $100,000
was made at the  time the assignment was  executed. Subsequent payments are  due
annually  at September  30. The  present value  of the  total purchase  price at
September 30,  1994  was  $1,098,841  based  on  an  interest  factor  of  7.46%
compounded  annually. Phipps Tennessee has recorded a liability of approximately
$725,000 at December 31, 1995 for its portion of the outstanding balance.
 
PORTAPHONE ACQUISITION DEBT
 
    In connection with a 1988 asset  acquisition, PortaPhone is required to  pay
the  seller a consulting fee of $15,000 monthly for ten years. The liability for
the monthly payments required under the  agreement are recorded at a  discounted
present value in the accompanying financial statements.
 
    Future scheduled reductions of principal for indebtedness are as follows (in
000's):
 
<TABLE>
<S>                                                                   <C>
Year Ended December 31
  1996                                                                $   1,390
  1997                                                                    1,155
  1998                                                                    1,557
  1999                                                                       81
  2000 and thereafter                                                       627
                                                                      ---------
                                                                      $   4,810
                                                                      ---------
                                                                      ---------
</TABLE>
 
    Cash  payments of net interest expense  were approximately $339,000 in 1993,
$449,000 in 1994 and $564,000 in 1995.
 
5.  EMPLOYEE BENEFIT PLANS
 
DEFINED BENEFIT PENSION PLAN
 
    Phipps has a defined benefit pension plan that covers substantially all  its
full-time  employees. Benefits are based on years of service and each employee's
compensation during the last ten years of employment (average final pay) up to a
maximum of 50% of average final pay.
 
    Benefits become vested upon completion of five years of service. No  vesting
occurs  until the employee has completed  five years of service. Phipps' funding
policy is to make the maximum contribution allowable by applicable regulations.
 
    Total  pension  credit  for  the  Broadcasting  and  Paging  Operations  was
($431,000), ($409,000) and ($449,000) for 1993, 1994 and 1995, respectively.
 
                                      F-69
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
5.  EMPLOYEE BENEFIT PLANS (CONTINUED)
    The following summarizes information for all Phipps operations including the
plan's funded status as of the plan's September 30 year end and assumptions used
to develop the net periodic pension expenses credit (in 000's).
 
<TABLE>
<CAPTION>
                                                   -------------------------------
                                                            DECEMBER 31,
                                                        1993       1994       1995
                                                   ---------  ---------  ---------
<S>                                                <C>        <C>        <C>
Actuarial present value of accumulated benefit
 obligation is as follows:
  Vested                                              $3,691     $3,451     $4,348
  Other                                                  382        284        358
                                                   ---------  ---------  ---------
                                                      $4,073     $3,735     $4,706
                                                   ---------  ---------  ---------
                                                   ---------  ---------  ---------
</TABLE>
 
<TABLE>
<S>                                                <C>        <C>        <C>
Plan assets at fair value, primarily common
 stocks and bonds                                     $9,582     $9,367    $10,206
Projected benefit obligation                          (4,993)    (4,419)    (5,568)
                                                   ---------  ---------  ---------
Plan assets in excess of projected benefit
 obligation                                            4,589      4,948      4,638
Unrecognized net (gain) loss                             804        688      1,288
Unrecognized net asset                                (3,394)    (3,149)    (2,904)
                                                   ---------  ---------  ---------
Pension asset                                         $1,999     $2,487     $3,022
                                                   ---------  ---------  ---------
                                                   ---------  ---------  ---------
</TABLE>
 
    The  net pension credit included in the accompanying financial statements is
calculated as follows (in 000's):
 
<TABLE>
<CAPTION>
                                                   -------------------------------
                                                       YEAR ENDED DECEMBER 31,
                                                        1993       1994       1995
                                                   ---------  ---------  ---------
<S>                                                <C>        <C>        <C>
Service costs-benefits earned during the year           $168       $207       $144
Interest cost on projected benefit obligation            280        306        303
Actual return on plan assets                            (670)      (713)      (687)
Net amortization and deferral                           (209)      (209)      (209)
                                                   ---------  ---------  ---------
Net pension credit                                     $(431)     $(409)     $(449)
                                                   ---------  ---------  ---------
                                                   ---------  ---------  ---------
</TABLE>
 
    The assumptions used to develop the  plan's funded status and expenses  were
as follows:
 
<TABLE>
<S>                                                      <C>         <C>         <C>
Assumptions:
  Discount rate                                                7.5%        8.5%        7.5%
  Expected long-term rate of return on assets                  9.0%        9.0%        9.0%
  Estimated rate of increase in compensation levels            4.5%        4.5%        4.5%
</TABLE>
 
401(K) PLAN
 
    The  Company also sponsors two 401(k)  plans which provide for discretionary
employer  contributions  equal  to  25%  of  the  first  4%  of  an   employee's
contribution. Contributions by Phipps to the plans are not material.
 
MANAGEMENT INCENTIVE BONUS PLAN
 
    Phipps  maintains an incentive  bonus plan in  which managers participate in
the performance of the division of Phipps which they manage. Eligible  employees
are selected by the Board of Directors, and the bonus formula is established and
reviewed  annually  by the  Board of  Directors and  key members  of management.
Bonuses are calculated  in the  year following the  year earned,  at which  time
one-half of the
 
                                      F-70
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
5.  EMPLOYEE BENEFIT PLANS (CONTINUED)
calculated  bonus is paid as compensation. The remaining portion is deferred and
earned by the employee over  five years based on  a vesting schedule adopted  by
the Board. Employees become eligible to receive payment of deferred amounts upon
full  vesting. Deferred amounts are recognized as an expense in the year earned.
Expenses under this plan were approximately  $128,000 in 1993, $170,000 in  1994
and $233,000 in 1995.
 
    Cumulative  amounts vested for the  Broadcasting and Paging Operations since
the inception of the plan in 1990, total approximately $300,000 at December  31,
1995  and  are included  as a  current liability  in the  accompanying financial
statements.
 
6.  PRO-FORMA INCOME TAXES
    Pro-forma income tax expense differed from the amounts computed by  applying
the  statutory federal income tax  rate of 34% as a  result of the following (in
000's):
 
<TABLE>
<CAPTION>
                                                      -------------------------------
                                                          YEAR ENDED DECEMBER 31,
                                                           1993       1994       1995
                                                      ---------  ---------  ---------
<S>                                                   <C>        <C>        <C>
Computed "expected" tax rate                          $   1,342  $   2,454  $   2,159
Increase resulting from:
  State income taxes                                        158        289        253
                                                      ---------  ---------  ---------
                                                      $   1,500  $   2,743  $   2,412
                                                      ---------  ---------  ---------
                                                      ---------  ---------  ---------
</TABLE>
 
7.  PHIPPS' CORPORATE ALLOCATIONS
    Interest expense incurred  by Phipps  is allocated to  the Broadcasting  and
Paging  Operations based on specific borrowings. Such allocated interest expense
totaled approximately $134,700  in 1993, $44,000  in 1994 and  $64,500 in  1995.
Pension  expense (credit)  is allocated based  on an  actuarial calculation (see
Note 5. EMPLOYEE BENEFITS PLANS)
 
    The corporate operations and employees of Phipps provide certain services to
the Broadcasting  and Paging  Operations  including executive  management,  cash
management,  accounting, tax and other corporate services which are allocated to
the operating units of Phipps. Corporate expenses of Phipps, including corporate
officers salaries and related employee  benefits (see Stock Appreciation  Rights
and  Performance Incentive Agreement  below), travel costs,  and related support
staff and  operations, are  allocated  to the  operating  units of  Phipps.  The
Broadcasting  and  Paging Operations  were  charged $2,462,195,  $2,485,423, and
$3,280,354 for these services during 1993,  1994 and 1995, respectively. In  the
opinion  of Phipps management, these charges have  been made on a basis which is
reasonable, however,  they  are  not  necessarily indicative  of  the  level  of
expenses which might have been incurred by the Broadcasting and Paging Operation
on a stand-alone basis.
 
    Phipps  maintains a Stock Appreciation Rights Plan and Performance Incentive
Agreement for  certain  key  corporate  officers  identified  by  the  Board  of
Directors.   The  expenses  incurred  for  these  plans  are  allocated  to  the
Broadcasting and Paging Operations as part of the management fee allocation  for
Phipps' corporate expenses as discussed above. All amounts due under these plans
were  paid in  December 1995. Compensation  expense recorded for  these plans in
1993, 1994 and  1995 was  approximately $2,828,000,  $2,458,000 and  $2,861,000,
respectively.
 
8.  SUMMARY ACTIVITY IN OWNER'S EQUITY
    Phipps  provides centralized cash management for the Broadcasting and Paging
Operations.  Substantially  all  cash  receipts  are  remitted  to  Phipps   and
substantially all disbursements are made by Phipps. There
 
                                      F-71
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
8.  SUMMARY ACTIVITY IN OWNER'S EQUITY (CONTINUED)
are  no terms of settlement for interest charges on these intercompany accounts.
The amounts due to/from Phipps are included  as a part of owner's equity as  the
Broadcasting and Paging operations are not required to settle these amounts on a
current basis.
 
    An  analysis of the net transactions in the owner's equity accounts for each
of the three years in the period ended December 31 is as follows (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Balance of the beginning of year             $13,276     $14,306     $15,131
  Payments to Phipps                          (5,067)     (8,181)     (7,696)
  Phipps purchase of minority interests          -0-         -0-       1,781
  Phipps allocations                           2,166       2,121       2,875
  Net earnings                                 3,931       7,219       6,349
                                          ----------  ----------  ----------
Balance at the end of year                   $14,306     $15,465     $18,794
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
9.  LITIGATION
    At December 31, 1995,  the Broadcast and Paging  Operations are involved  in
various  lawsuits  arising  in the  normal  course of  their  business. However,
management believes that any potential losses that may occur from such  lawsuits
would  be covered by insurance and the  final outcome of these lawsuits will not
have a material effect to the accompanying combined financial statements.
 
10. COMMITMENTS AND CONTINGENCIES
    Program  rights  payable  for  films   and  syndicated  series,  which   are
noninterest bearing, are due as follows at December 31, 1995 (in 000's):
 
<TABLE>
<S>                                                 <C>
1996                                                     $922
1997                                                      171
1998 and later                                            174
                                                    ---------
                                                       $1,267
                                                    ---------
                                                    ---------
</TABLE>
 
    Payments  related  to commitments  for films  and syndicated  series, rights
which are  not yet  available for  broadcast at  December 31,  1995 are  due  as
follows (in 000's):
 
<TABLE>
<S>                                               <C>
1996                                                    $106
1997                                                     631
1998                                                     515
1999                                                     440
2000                                                     283
                                                  ----------
                                                      $1,975
                                                  ----------
                                                  ----------
</TABLE>
 
    The  Paging  Operations  lease  office space,  office  equipment  and paging
network towers. The Broadcasting Operations lease land and broadcast towers. The
operating leases with unaffiliated entities have various
 
                                      F-72
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
10. COMMITMENTS AND CONTINGENCIES (CONTINUED)
renewal options. Certain of the towers used in the Paging Operations are  leased
from  Phipps. Written contracts do not exist  for such leases but management has
established that the leases are for five  years and are renewable at the end  of
five years. Rental expense for operating leases was as follows (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                                           OTHER
                                              PHIPPS     LESSORS       TOTAL
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Year Ended December 31
  1993                                           $58        $384        $442
  1994                                            64         316         380
  1995                                            83         385         468
</TABLE>
 
    The  minimum  aggregate  rentals under  noncancelable  operating  leases are
payable the lessors as follows (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                                           OTHER
                                              PHIPPS     LESSORS       TOTAL
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Year Ended December 31
  1996                                          $118        $329        $447
  1997                                           122         240         362
  1998                                           125         190         315
  1999                                           129          61         190
  2000 and thereafter                            133          59         192
                                          ----------  ----------  ----------
                                                $627        $879      $1,506
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
                                      F-73
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
11. INFORMATION ON BUSINESS SEGMENTS (IN 000'S):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                               YEAR ENDED DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
REVENUES
  Broadcasting Operations                    $19,460     $21,524     $22,424
  Paging Operations                            3,788       4,277       4,898
                                          ----------  ----------  ----------
Total revenues                               $23,248     $25,801     $27,322
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
OPERATING PROFIT:
  Broadcasting Operations                     $4,631      $7,287      $7,040
  Paging Operations                               56         381         342
                                          ----------  ----------  ----------
Total operating profit                        $4,687      $7,668      $7,382
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
DEPRECIATION AND AMORTIZATION EXPENSE:
  Broadcasting Operations                     $2,089      $2,015      $2,302
  Paging Operations                              747         657         818
                                          ----------  ----------  ----------
Total depreciation and amortization
 expense                                      $2,836      $2,672      $3,120
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
CAPITAL EXPENDITURES:
  Broadcasting Operations                     $2,429      $1,515      $1,216
  Paging Operations                            1,109       1,838       1,972
                                          ----------  ----------  ----------
Total capital expenditures                    $3,538      $3,353      $3,188
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
IDENTIFIABLE ASSETS (AT END OF YEAR):
  Broadcasting Operations                    $21,003     $21,059     $23,036
  Paging Operations                            3,816       4,239       4,526
                                          ----------  ----------  ----------
Total identifiable assets                    $24,819     $25,298     $27,563
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
    Operating profit  is  total  operating  revenue  less  expenses  and  before
miscellaneous income and expense (net), interest expense and minority interests.
 
                                      F-74
<PAGE>


PROXY

                    GRAY COMMUNICATIONS SYSTEMS, INC.

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE COMPANY

   The undersigned does hereby constitute and appoint WILLIAM E. MAYHER, III 
and RALPH W. GABBARD and each of them with power of substitution to each, the 
proxies of the undersigned to vote all shares of GRAY COMMUNICATIONS SYSTEMS, 
INC. which the undersigned may be entitled to vote at the Annual Meeting of 
its shareholders to be held on June 27, 1996, at 9:00 a.m. local time and at 
any adjournment or adjournments thereof upon the matters described in the 
accompanying Proxy Statement and upon any other business that may properly 
come before the meeting or adjournment thereof. Said proxies are directed to 
vote or to refrain from voting as checked below upon the following matters, 
and otherwise in their discretion upon other matters in connection with the 
following or otherwise as may properly come before the meeting or any 
adjournment thereof.


                      (CONTINUED ON THE OTHER SIDE)


                          FOLD AND DETACH HERE 



<PAGE>

BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ALL PROPOSALS

Please mark your votes as indicated in this example /X/


1. Election of eight (8) Directors
   Nominees: Richard L. Boger, Ralph W. Gabbard, Hilton H. Howell, Jr., 
   William E. Mayher, III, Howell Newton, Hugh Norton, Robert S. Prather, Jr., 
   and J. Mark Robinson

   FOR all except as listed below              WITHHOLD AUTHORITY
                / /                                   / /

   (INSTRUCTION: To refrain from voting on any individual nominee, write that 
   nominee's name on the space provided below.)
   ___________________________________________________________________________

UNLESS OTHERWISE SPECIFIED THIS PROXY SHALL BE VOTED "FOR" EACH OF THE PROPOSALS

2. Proposal to amend to the Company's Articles of Incorporation to (a) 
   increase the voting rights of the Class A Common Stock of no par value by 
   a multiple of ten such that the Class A Common Stock shall have ten (10) 
   votes per share on each matter that is submitted to stockholders for 
   approval, (b) redesignate the presently authorized Class B Non-Voting 
   Common Stock of no par value, such that the Class B Common Stock of no par 
   value shall have one (1) vote per share on each matter that is submitted 
   to shareholders for approval and shall have certain shareholder rights (c) 
   to increase the authorized number of shares of the Company's Capital Stock 
   to 50,000,000 shares designating 15,000,000 as Class A Common Stock of no 
   par value; 15,000,000 shares as Class B Common Stock of no par value; and 
   20,000,000 shares as preferred stock.

               FOR                  AGAINST               ABSTAIN
               / /                    / /                   / /

3. Proposal to amend to the Company's Bylaws to permit an increase of the 
   voting rights of the Class A Common Stock to ten (10) votes per share.

               FOR                  AGAINST               ABSTAIN
               / /                    / /                   / /

4. Proposal to amend to the Company's 1992 Long Term Incentive Plan for 
   certain employees of the Company and its subsidiaries to provide for the 
   issuance of Class B Common Stock of the Company instead of Class A Common 
   Stock and to reserve for issuance an aggregate of 400,000 shares of 
   Class B Common Stock of the Company.

               FOR                  AGAINST               ABSTAIN
               / /                    / /                   / /

5. Proposal to approve the issuance of warrants to purchase 487,500 shares of 
   Class A Common Stock to Bull Run Corporation.

               FOR                  AGAINST               ABSTAIN
               / /                    / /                   / /

6. Proposal to approve the issuance of warrants to purchase 500,000 shares of 
   Class A Common Stock to Bull Run Corporation.

               FOR                  AGAINST               ABSTAIN
               / /                    / /                   / /

7. Proposal to ratify the Board's approval of amendment to the Company's 
   non-qualified stock option plan for the non-employee directors of the 
   Company.

               FOR                  AGAINST               ABSTAIN
               / /                    / /                   / /

8. Proposal to approve the appointment of Ernst & Young as independent 
   auditors of the Company and its subsidiaries for the year ending December 
   31, 1996.

               FOR                  AGAINST               ABSTAIN
               / /                    / /                   / /

SIGNATURE(S)_____________________________________ 

SIGNATURE(S)_____________________________________ DATE____________________, 1996

NOTE: Please sign as name appears hereon. Joint owners should each sign. When 
signing as attorney, executor, administrator, trustee or guardian, please 
give full title as such.


                                 FOLD AND DETACH HERE 



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