GRAY COMMUNICATIONS SYSTEMS INC /GA/
S-1/A, 1996-05-13
TELEVISION BROADCASTING STATIONS
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<PAGE>
   
      AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MAY 13, 1996
    
 
   
                                                       REGISTRATION NO. 333-4340
    
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
   
                                AMENDMENT NO. 1
                                       TO
    
                                    FORM S-1
                             REGISTRATION STATEMENT
                        UNDER THE SECURITIES ACT OF 1933
                             ---------------------
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
<TABLE>
<S>                       <C>                       <C>
        GEORGIA                     4833                   58-0285030
    (State or other          (Primary Standard          (I.R.S. Employer
    jurisdiction of              Industrial          Identification Number)
    incorporation or        Classification Code
     organization)                Number)
</TABLE>
 
                          126 NORTH WASHINGTON STREET
                             ALBANY, GEORGIA 31701
                                 (912) 888-9390
  (Address, including zip code, and telephone number, including area code, of
                   registrant's principal executive offices)
 
                            WILLIAM A. FIELDER, III
                          126 NORTH WASHINGTON STREET
                             ALBANY, GEORGIA 31701
                                 (912) 434-8732
 (Name, address, including zip code, and telephone number, including area code,
                             of agent for service)
                         ------------------------------
 
                          COPIES OF COMMUNICATIONS TO:
 
<TABLE>
<S>                                       <C>
        Henry O. Smith III, Esq.                  John J. Kelley III, Esq.
 Proskauer Rose Goetz & Mendelsohn LLP                King & Spalding
             1585 Broadway                          191 Peachtree Street
        New York, New York 10036                   Atlanta, Georgia 30303
             (212) 969-3000                            (404) 572-4600
</TABLE>
 
                            ------------------------
 
        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
 AS SOON AS PRACTICABLE AFTER THE EFFECTIVENESS OF THIS REGISTRATION STATEMENT.
                            ------------------------
 
    If  any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to  Rule 415 under the Securities Act  of
1933, check the following box. / /
 
    If  this Form  is filed  to register  additional securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration statement  number  of  the  earlier
effective registration statement for the same offering. / /
- --------------
 
    If  this Form  is a post-effective  amendment filed pursuant  to Rule 462(c)
under the Securities Act,  check the following box  and list the Securities  Act
registration number of the earlier effective registration statement for the same
offering. / /
- --------------
 
    If  delivery of the prospectus is expected  to be made pursuant to Rule 434,
please check the following box. / /
                            ------------------------
 
    THE REGISTRANT HEREBY  AMENDS THIS  REGISTRATION STATEMENT ON  SUCH DATE  OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE  A  FURTHER  AMENDMENT  WHICH SPECIFICALLY  STATES  THAT  THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE  IN ACCORDANCE WITH SECTION 8(A)  OF
THE  SECURITIES ACT  OF 1933  OR UNTIL  THE REGISTRATION  STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION  8(A),
MAY DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                             CROSS-REFERENCE SHEET
                  (PURSUANT TO ITEM 501(B) OF REGULATION S-K)
 
<TABLE>
<CAPTION>
                          ITEM NUMBER AND CAPTION                           CAPTION OR LOCATION IN PROSPECTUS
           -----------------------------------------------------  -----------------------------------------------------
<S>        <C>                                                    <C>
 1.        Forepart of the Registration Statement and Outside
           Front Cover Page of Prospectus.......................  Outside Front Cover Page of Prospectus and Outside
                                                                  Front Cover Page
 2.        Inside Front and Outside Back Cover Pages of
           Prospectus...........................................  Inside Front Cover Page; Available Information
 3.        Summary Information, Risk Factors and Ratio of
           Earnings to Fixed Charges............................  Prospectus Summary; Risk Factors; Not Applicable
 4.        Use of Proceeds......................................  Prospectus Summary; The Phipps Acquisition, the KTVE
                                                                  Sale and the Financing
 5.        Determination of Offering Price......................  Outside Front Cover Page; Risk Factors; Underwriting
 6.        Dilution.............................................  Not Applicable
 7.        Selling Security Holders.............................  Not Applicable
 8.        Plan of Distribution.................................  Outside Front Cover Page; Underwriting
 9.        Description of Securities to be Registered...........  Outside Front Cover Page; Description of Capital
                                                                  Stock
10.        Interests of Named Experts and Counsel...............  Not Applicable
11.        Information with Respect to the Registrant...........  Prospectus Summary; The Phipps Acquisition, the KTVE
                                                                  Sale and the Financing; Capitalization; Pro Forma
                                                                  Financial Data; Selected Historical Financial Data;
                                                                  Management's Discussion and Analysis of Financial
                                                                  Condition and Results of Operations; Business;
                                                                  Management; Security Ownership of Certain Beneficial
                                                                  Owners and Management; Certain Relationships and
                                                                  Related Transactions; Description of Certain
                                                                  Indebtedness; Description of Capital Stock
12.        Disclosure of Commission Position on Indemnification
           for Securities Act Liabilities.......................  Not Applicable
</TABLE>
<PAGE>
   
                    SUBJECT TO COMPLETION DATED MAY 13, 1996
    
 
                                3,500,000 SHARES
                                      GRAY
                          COMMUNICATIONS SYSTEMS, INC.
 
                              CLASS B COMMON STOCK
                            ------------------------
 
    All the 3,500,000 shares of Class B Common Stock, no par value (the "Class B
Common  Stock"),  offered  hereby  (this  "Offering")  are  being  sold  by Gray
Communications Systems, Inc. (the "Company"). Prior to this Offering, there  has
been no public market for the Class B Common Stock. The Company's Class A Common
Stock,  no par value (the "Class A Common  Stock" and, together with the Class B
Common Stock, the "Common Stock"), is listed on the New York Stock Exchange (the
"NYSE") under the symbol "GCS." The initial public offering price of the Class B
Common Stock will be based on the closing  price of the Class A Common Stock  on
the date of the offering and will be determined through negotiations between the
Company  and the underwriters (the "Underwriters"). See "Underwriting." On April
30, 1996, the last reported sale price of  the Class A Common Stock on the  NYSE
was  $20.75 per share. The  Company intends to apply to  list the Class B Common
Stock  on  the  NYSE.  Concurrently  herewith,  the  Company  is  offering  (the
"Concurrent  Offering")  $150,000,000  principal  amount  of its        % Senior
Subordinated Notes due 2006 (the "Notes"). The Concurrent Offering is being made
by separate prospectus. The closing of this Offering is not conditioned upon the
closing of the Concurrent Offering.
 
    The Company has two classes of common stock: Class A Common Stock and  Class
B  Common Stock. The Class A Common Stock  is identical to the Company's Class B
Common Stock except with respect to voting power, with the Class A Common  Stock
having  10 votes  per share, and  the Class B  Common Stock having  one vote per
share.  See  "Risk  Factors  --  Limited   Voting  Rights  of  Class  B   Common
Shareholders;  Control  by Principal  Shareholder"  and "Description  of Capital
Stock."
 
    SEE "RISK FACTORS" BEGINNING ON PAGE 11 FOR CERTAIN INFORMATION THAT  SHOULD
BE  CONSIDERED BY  PROSPECTIVE PURCHASERS  OF THE  CLASS B  COMMON STOCK OFFERED
HEREBY.
                             ---------------------
THESE SECURITIES HAVE  NOT BEEN APPROVED  OR DISAPPROVED BY  THE SECURITIES  AND
EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
   AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
           ACCURACY  OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO
                      THE CONTRARY IS A CRIMINAL OFFENSE.
 
<TABLE>
<CAPTION>
                          PRICE TO          UNDERWRITING        PROCEEDS TO
                           PUBLIC           DISCOUNT (1)       COMPANY (2)(3)
<S>                 <C>                 <C>                 <C>
Per Share                    $                   $                   $
Total                        $                   $                   $
</TABLE>
 
(1)  See "Underwriting" for  a description of  the indemnification  arrangements
     with the Underwriters.
 
(2)  Before deducting expenses of the Offering payable by the Company, estimated
     to be approximately $       .
 
(3)  The  Company has granted the Underwriters a 30-day option to purchase up to
     525,000  additional  shares  of  Class  B  Common  Stock  solely  to  cover
     over-allotments,  if any.  If such option  is exercised in  full, the total
     Price to  Public, Underwriting  Discount and  Proceeds to  Company will  be
     $     , $     , and $     , respectively. See "Underwriting."
                         ------------------------------
 
    The  Class B  Common Stock  is offered  severally by  the Underwriters named
herein, subject to prior sale, when, as,  and if received and accepted by  them,
subject  to their right  to reject orders, in  whole or in  part, and to certain
other conditions. It is expected that delivery of the certificates  representing
the Class B Common Stock will be made on or about            , 1996.
                            ------------------------
 
THE ROBINSON-HUMPHREY COMPANY, INC.
                   ALLEN & COMPANY
                   INCORPORATED
                                    J.C. BRADFORD & CO.
                                                               J.P. MORGAN & CO.
 
             , 1996
<PAGE>
    [LOGOS AND MAP TO BE FILED BY AMENDMENT]
 
IN  CONNECTION WITH  THIS OFFERING,  THE UNDERWRITERS  MAY OVER-ALLOT  OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE CLASS B  COMMON
STOCK  AT A LEVEL ABOVE  THAT WHICH MIGHT OTHERWISE  PREVAIL IN THE OPEN MARKET.
SUCH TRANSACTIONS MAY BE EFFECTED ON THE NYSE OR OTHERWISE. SUCH STABILIZING, IF
COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
 
                                       2
<PAGE>
                               PROSPECTUS SUMMARY
 
    THE  FOLLOWING INFORMATION  IS QUALIFIED IN  ITS ENTIRETY BY,  AND SHOULD BE
READ IN CONJUNCTION WITH, THE MORE DETAILED INFORMATION AND FINANCIAL STATEMENTS
APPEARING ELSEWHERE  IN THIS  PROSPECTUS.  AS USED  HEREIN, UNLESS  THE  CONTEXT
OTHERWISE  REQUIRES, THE "COMPANY"  MEANS GRAY COMMUNICATIONS  SYSTEMS, INC. AND
ITS SUBSIDIARIES. THE COMPANY HAS NOT YET CONSUMMATED THE PHIPPS ACQUISITION  OR
THE KTVE SALE (AS DEFINED). HOWEVER, EXCEPT WITH RESPECT TO HISTORICAL FINANCIAL
STATEMENTS  AND UNLESS THE CONTEXT INDICATES  OTHERWISE, THE PHIPPS BUSINESS (AS
DEFINED) IS INCLUDED IN, AND KTVE (AS DEFINED) IS EXCLUDED FROM, THE DESCRIPTION
OF THE COMPANY. SEE "THE PHIPPS  ACQUISITION, THE KTVE SALE AND THE  FINANCING."
UNLESS  OTHERWISE INDICATED, THE INFORMATION IN THIS PROSPECTUS ASSUMES THAT THE
UNDERWRITERS' OVER-ALLOTMENT OPTION GRANTED BY THE COMPANY IS NOT EXERCISED. ALL
INFORMATION IN THIS  PROSPECTUS HAS BEEN  ADJUSTED TO GIVE  EFFECT TO A  3-FOR-2
SPLIT  OF THE  CLASS A COMMON  STOCK, EFFECTED IN  THE FORM OF  A STOCK DIVIDEND
DECLARED ON  OCTOBER 2,  1995.  UNLESS OTHERWISE  INDICATED, ALL  STATION  RANK,
IN-MARKET  SHARE AND  TELEVISION HOUSEHOLD DATA  IN THIS  PROSPECTUS ARE DERIVED
FROM THE NIELSEN  STATION INDEX,  VIEWERS IN  PROFILE, DATED  NOVEMBER 1995,  AS
PREPARED BY A.C. NIELSEN COMPANY ("NIELSEN").
 
                                  THE COMPANY
 
    The  Company owns and operates  seven network-affiliated television stations
in medium-size  markets in  the southeastern  United States,  six of  which  are
ranked  number  one  in  their  respective markets.  Five  of  the  stations are
affiliated with the CBS Television Network, a division of CBS, Inc. ("CBS")  and
two  are affiliated with the NBC Television  Network, a division of the National
Broadcasting Company, Incorporated ("NBC"). The  Company also owns and  operates
three  daily newspapers, two weekly, advertising only publications ("shoppers"),
and a  paging  business, all  located  in  the Southeast.  The  Company  derives
significant  operating advantages and cost saving  synergies through the size of
its television  station group  and  the regional  focus  of its  television  and
publishing  operations.  These  advantages  and  synergies  include  (i) sharing
television production facilities, equipment and regionally oriented programming,
(ii) the ability to  purchase television programming for  the group as a  whole,
(iii)  negotiating  network affiliation  agreements on  a  group basis  and (iv)
purchasing newsprint  and  other supplies  in  bulk. In  addition,  the  Company
believes  that  its regional  focus can  provide  advertisers with  an efficient
network through which to advertise in the fast-growing Southeast.
 
    In 1993, after the acquisition of a large block of Class A Common Stock by a
new investor,  the  Company implemented  a  strategy to  foster  growth  through
strategic  acquisitions. Since 1994, the Company's significant acquisitions have
included three  television  stations and  two  newspapers, all  located  in  the
Southeast.  As a  result of  the Company's  acquisitions and  in support  of its
growth strategy, the Company has added certain key members of management and has
greatly expanded its  operations in  the television  broadcasting and  newspaper
publishing businesses.
 
    In  January 1996, the  Company acquired (the  "Augusta Acquisition") WRDW-TV
("WRDW"), a CBS affiliate serving Augusta, Georgia (the "Augusta Business").  In
December  1995, the Company entered into  an asset purchase agreement to acquire
(the "Phipps Acquisition") two CBS-affiliated stations, WCTV-TV ("WCTV") serving
Tallahassee, Florida/Thomasville,  Georgia and  WKXT-TV ("WKXT")  in  Knoxville,
Tennessee,   a   satellite   broadcasting  business   and   a   paging  business
(collectively, the  "Phipps Business").  The Company  believes that  the  Phipps
Acquisition  will further  enhance the  Company's position  as a  major regional
television broadcaster  and  is  highly  attractive for  a  number  of  reasons,
including  (i) the stations' strategic fit in the Southeast, (ii) WCTV's leading
station market position  and WKXT's significant  growth potential, (iii)  strong
station  broadcast cash flows,  (iv) opportunities for  revenue growth utilizing
the Company's extensive management expertise  with medium-size stations and  (v)
opportunities  for synergies  between WCTV and  WKXT and  the Company's existing
stations with regard to revenue enhancement and cost controls. The  consummation
of the Phipps Acquisition is currently expected to occur by September 1996.
 
                                       3
<PAGE>
    In  March 1996, the Company  entered into a non-binding  letter of intent to
sell (the "KTVE  Sale") KTVE-TV  ("KTVE") serving  Monroe, Louisiana/El  Dorado,
Arkansas  for approximately $9.5 million in cash plus the amount of the accounts
receivable on the date of the closing,  which is expected to occur by  September
1996.
 
    For  the year ended December 31, 1995, on a pro forma basis, the Company had
net revenues, Media Cash Flow (the  sum of broadcast cash flow, publishing  cash
flow  and paging  cash flow)  and operating  cash flow  of $90.6  million, $30.3
million and $28.1 million,  respectively, of which 70.5%,  87.9% and 94.9%  were
broadcast related. Furthermore, net revenues, Media Cash Flow and operating cash
flow on a pro forma basis for the year ended December 31, 1995 increased 148.2%,
188.4%  and 227.8%, respectively, from the historical amounts for the year ended
December 31, 1994.
 
    The following table sets forth certain information for each of the Company's
television stations.
 
<TABLE>
<CAPTION>
                                                                                                      YEAR ENDED DECEMBER 31, 1995
                                                                                          IN-MARKET   ----------------------------
                                                                                            SHARE                     PRO FORMA
                                                                                              OF      NET REVENUES  PERCENTAGE OF
                     NETWORK                      YEAR     DMA   CHANNEL/   STATION RANK  HOUSEHOLDS      (IN          COMPANY
     STATION       AFFILIATION      MARKET      ACQUIRED RANK(1) FREQUENCY   IN DMA(2)    VIEWING TV   THOUSANDS)  NET REVENUES(3)
- ------------------ ----------- ---------------- -------- ------- ---------  ------------  ----------  ------------ ---------------
<S>                <C>         <C>              <C>      <C>     <C>        <C>           <C>         <C>          <C>
              WKYT         CBS    Lexington, KY     1994      68 27/UHF(4)          1        33%           $15,553      17.2%
              WYMT         CBS       Hazard, KY     1994      68 57/UHF(4)          1(5)     24              3,721       4.1
              WRDW         CBS      Augusta, GA     1996     111 12/VHF             1        36              8,888       9.8
           WALB(6)         NBC       Albany, GA     1954     152 10/VHF             1        80              9,445      10.4
           WJHG(6)         NBC  Panama City, FL     1960     159  7/VHF             1        53              3,843       4.3
PHIPPS ACQUISITION
              WKXT         CBS    Knoxville, TN               62  8/VHF             3        22              9,269      10.2
              WCTV         CBS  Tallahassee, FL/             116  6/VHF             1        60             11,862      13.1
                                Thomasville, GA
</TABLE>
 
- ------------------------------
(1)  Ranking of designated market area as defined by Nielsen ("DMA") served by a
     station among all DMAs is measured  by the number of television  households
     within the DMA based on the November 1995 Nielsen estimates.
(2)  Represents  station  rank in  DMA as  determined  by November  1995 Nielsen
     estimates of the number of television  sets tuned to the Company's  station
     as  a percentage of the number of  television stations in use in the market
     for the Sunday through Saturday 6 a.m. to 2 a.m. time period.
(3)  Pro forma percentage  of Company net  revenues after giving  effect to  the
     Augusta Acquisition, the KTVE Sale and the Phipps Acquisition.
(4)  All stations in the market are UHF stations.
(5)  The  market area served by WYMT is an 18-county trading area, as defined by
     Nielsen, and is  included in  the Lexington, Kentucky  DMA. WYMT's  station
     rank is based upon its position in the 18-county trading area.
(6)  The Company will be required to divest WALB and WJHG in connection with the
     Phipps  Acquisition under current Federal Communications Commission ("FCC")
     regulations. For a discussion of the Company's plans, see "Risk Factors-FCC
     Divestiture Requirement" and "The Phipps Acquisition, the KTVE Sale and the
     Financing."
 
    The Company's three newspapers, THE ALBANY HERALD, THE ROCKDALE CITIZEN  and
the  GWINNETT DAILY POST and two shoppers, had net revenues of $21.9 million for
the year ended  December 31,  1995 and represented  24.1% of  the Company's  pro
forma net revenues for such year. The satellite broadcasting business and paging
business,  which are a part  of the Phipps Business,  represented 1.4% and 5.4%,
respectively, of  the  Company's pro  forma  net  revenues for  the  year  ended
December 31, 1995.
 
    The Company's business strategy includes the following key elements:
 
    -   STRONG LOCAL PRESENCE.  Each  of the Company's television stations seeks
    to achieve a distinct identity through its emphasis on local programming.  A
    key  objective is  to build  audience loyalty  through the  development of a
    strong local news franchise. Strong local news generates high viewership and
    results in  higher ratings  both for  programs preceding  and following  the
    news, which increases revenues and Media Cash Flow.
 
    -   REGIONAL FOCUS.  The Company believes its regional focus has competitive
    advantages, including the ability to  purchase and produce programming  that
    can be used by multiple Company-owned stations as well as the opportunity to
    sell  advertising on  multiple stations  as a  single buy.  In addition, the
    proximity of  the  Company's operations  allows  the sharing  of  equipment,
    management and marketing expertise.
 
                                       4
<PAGE>
    -    TARGETED MARKETING.    The Company  seeks  to increase  its advertising
    revenues and Media Cash Flow by expanding existing relationships with  local
    and  national advertisers and by attracting new advertisers through targeted
    marketing techniques and carefully  tailored programming. The Company  works
    closely  with  advertisers  to  develop  advertising  campaigns  that  match
    specifically targeted  audience segments  including sponsoring  and  staging
    various  special events such  as fishing tournaments,  boat shows and bridal
    expositions.
 
    -   COST CONTROLS.   Through  its strategic  planning and  annual  budgeting
    processes,  the  Company continually  seeks to  identify and  implement cost
    savings opportunities at each of its  stations and publications in order  to
    increase  Media Cash Flow. The Company's  ownership of multiple stations and
    publications also  benefits each  operation in  negotiating favorable  terms
    with   programming   syndicators,   newsprint   suppliers,   national  sales
    representatives and other vendors.
 
    -  SELECTIVE ACQUISITIONS.  The Company has focused on acquiring  television
    stations  where the Company believes there is the potential for improvements
    in revenue share, audience  share and cost control.  The Company focuses  on
    southeastern  markets  of medium  size  because the  Company  believes these
    markets offer superior  opportunities in terms  of projected population  and
    economic  growth, leading to higher advertising and circulation revenues. In
    assessing acquisitions, the Company targets stations and publications  where
    it  sees specific  opportunities for  revenue enhancement  while controlling
    expenditures, utilizing management's significant  experience with local  and
    national   advertising  sales  and  in   operating  similar  businesses.  In
    appropriate circumstances, the Company will dispose of assets that it  deems
    non-essential to its operating or growth strategy.
 
            THE PHIPPS ACQUISITION, THE KTVE SALE AND THE FINANCING
 
    The  Company  has entered  into an  agreement  to acquire  WCTV and  WKXT, a
satellite broadcasting  business and  a paging  business in  the Southeast.  The
purchase  price  for  the  Phipps  Acquisition  is  approximately  $185 million,
including  fees,  expenses  and  working  capital  and  other  adjustments.  The
consummation of the Phipps Acquisition is expected to occur by September 1996.
 
    The Company has entered into a non-binding letter of intent to sell KTVE for
approximately $9.5 million in cash plus the amount of the accounts receivable on
the  date of the closing (estimated to be approximately $750,000), to the extent
collected by the buyer, to be paid to the Company within 150 days following  the
date  of closing. The closing of the KTVE Sale is expected to occur by September
1996. For the year ended December 31, 1995, KTVE had net revenues and Media Cash
Flow of  $4.2 million  and $916,000,  respectively. See  "Risk  Factors-Possible
Non-Consummation of the KTVE Sale."
 
    In addition to the consummation of the Phipps Acquisition and the KTVE Sale,
the  Company intends to implement a financing plan (the "Financing") to increase
liquidity and  improve  operating and  financial  flexibility. Pursuant  to  the
Financing,  the  Company will  (i) repay  approximately $38.8  million aggregate
principal amount  of  outstanding indebtedness  under  its senior  secured  bank
credit  facility (the "Senior Credit  Facility"), together with accrued interest
thereon and  revise  the  terms  thereof, (ii)  issue  $10  million  liquidation
preference  of its Series A preferred stock  (the "Series A Preferred Stock") in
exchange  for  its  outstanding  $10  million  aggregate  principal  amount   8%
subordinated note (the "8% Note") issued to Bull Run Corporation ("Bull Run"), a
principal  shareholder of the  Company, (iii) issue to  an affiliate $10 million
liquidation preference of its Series B preferred stock (the "Series B  Preferred
Stock"  and together with  the Series A Preferred  Stock, the "Preferred Stock")
with warrants to purchase up to 500,000 shares representing approximately  11.3%
of  the outstanding Class  A Common Stock  for cash proceeds  of $10 million and
(iv) revise the terms of its $25.0 million principal amount senior note due 2003
(the "Senior  Note"). The  cash  required for  the  consummation of  the  Phipps
Acquisition, the repayment of indebtedness and related transaction costs will be
provided by the net proceeds of this Offering, the Concurrent Offering, the sale
of  the Series  B Preferred  Stock and  the warrants  and the  KTVE Sale.  For a
description of the  Senior Credit Facility,  the Senior Note  and the  Preferred
Stock,  see "Description of Certain Indebtedness" and "Certain Relationships and
Related Transactions-Issuances  of Preferred  Stock." The  consummation of  this
Offering  is not conditioned upon the  concurrent consummation of the Financing,
the KTVE Sale, the Phipps Acquisition or the Concurrent Offering. If the  Phipps
Acquisition is not consummated prior to
 
                                       5
<PAGE>
           ,  1996, the Company is required to  redeem the Notes at a redemption
price (the "Special Redemption Price") equal to 101% of the principal amount  of
the  Notes  plus  accrued  and  unpaid  interest  to  the  date  fixed  for such
redemption. See "Description of the Notes."
 
    The following  table sets  forth the  estimated sources  and uses  of  funds
relating  to the Phipps Acquisition, the KTVE Sale and the Financing (dollars in
millions):
 
SOURCES OF FUNDS:
 
<TABLE>
<CAPTION>
                                                                    AMOUNT
                                                                  ----------
<S>                                                               <C>
The Class B Common Stock offered hereby.........................    $   66.5
The Concurrent Offering.........................................       150.0
Sale of Series B Preferred Stock and Warrants...................        10.0
The KTVE Sale...................................................         9.5
                                                                  ----------
  Total.........................................................    $  236.0
                                                                  ----------
                                                                  ----------
</TABLE>
 
USES OF FUNDS:
 
<TABLE>
<CAPTION>
                                                                    AMOUNT
                                                                  ----------
<S>                                                               <C>
Consummation of Phipps Acquisition..............................    $  185.0
Repay indebtedness under the Senior Credit Facility (1).........        38.8
Fees and expenses (2)...........................................        12.2
                                                                  ----------
  Total.........................................................    $  236.0
                                                                  ----------
                                                                  ----------
</TABLE>
 
- ------------------------------
(1)  Borrowings under the Senior Credit Facility bear interest at formula  rates
     based upon the applicable London inter-bank offered rate ("LIBOR") or prime
     rate at the time of borrowing plus a fixed spread and have a final maturity
     of 2003.
 
(2)  Fees  and expenses  include underwriting  costs for  this Offering  and the
     Concurrent Offering, fees payable in  connection with the amendment of  the
     Senior  Credit Facility and  legal, accounting and  other transaction fees.
     Does not include estimated taxes of  $2.8 million with respect to the  KTVE
     Sale.
 
    If  the Phipps Acquisition  is not consummated, the  Company will redeem the
Notes. The following table sets forth the estimated sources and uses of funds to
consummate the KTVE Sale and the Financing and to redeem the Notes if the Phipps
Acquisition is not consummated (dollars in millions):
 
SOURCES OF FUNDS:
 
<TABLE>
<CAPTION>
                                                                                    AMOUNT
                                                                                 ------------
<S>                                                                              <C>
Class B Common Stock offered hereby............................................    $     66.5
The Concurrent Offering........................................................         150.0
Sale of Series B Preferred Stock and Warrants..................................          10.0
The KTVE Sale..................................................................           9.5
                                                                                 ------------
  Total........................................................................    $    236.0
                                                                                 ------------
                                                                                 ------------
</TABLE>
 
USES OF FUNDS:
 
<TABLE>
<CAPTION>
                                                                                    AMOUNT
                                                                                 ------------
<S>                                                                              <C>
Redemption of the Notes........................................................    $    151.5(1)
Repay Indebtedness under the Senior Credit Facility (2)........................          52.1
Fees and Expenses (3)..........................................................          12.2
Working Capital (4)............................................................          20.2
                                                                                 ------------
  Total........................................................................    $    236.0
                                                                                 ------------
                                                                                 ------------
</TABLE>
 
- ------------------------------
(1)  Amount shown  excludes interest  accrued  on the  Notes  from the  date  of
     issuance to the date of redemption.
(2)  Borrowings  under the Senior Credit Facility bear interest at formula rates
     based upon the applicable LIBOR or prime rate at the time of borrowing plus
     a fixed spread and have a final maturity of 2003.
(3)  Fees and  expenses include  underwriting costs  for this  Offering and  the
     Concurrent  Offering, fees payable in connection  with the amendment of the
     Senior Credit Facility  and legal, accounting  and other transaction  fees.
     Does  not include estimated taxes of $2.8  million with respect to the KTVE
     Sale.
(4)  If the  Phipps Acquisition  is not  consummated  due to  a default  by  the
     Company,  the Company will  be required to pay  $10.0 million as liquidated
     damages.
 
                                       6
<PAGE>
                                  THE OFFERING
 
<TABLE>
<S>                                           <C>
Class B Common Stock offered hereby.........  3,500,000 Shares
Common Stock to be Outstanding after this
 Offering (1)
    Class A Common Stock....................  4,462,832 Shares
    Class B Common Stock....................  3,500,000 Shares
 
      Total.................................  7,962,832 Shares
Use of Proceeds by the Company..............  The Company  intends to  use the  proceeds  of
                                              this  Offering, together with  the proceeds of
                                              the Concurrent  Offering and  the proceeds  of
                                              the  Financing and  the KTVE Sale  for (i) the
                                              consummation of the  Phipps Acquisition,  (ii)
                                              the   repayment  of   indebtedness  under  the
                                              Company's Senior  Credit Facility,  (iii)  the
                                              payment  of related fees and expenses and (iv)
                                              working   capital   and   general    corporate
                                              purposes.  See  "The  Phipps  Acquisition, the
                                              KTVE Sale and the Financing."
New York Stock Exchange Symbols:
    Class A Common Stock....................  GCS
    Class B Common Stock (Proposed).........
 
Concurrent Offering.........................  Concurrently with this  Offering, the  Company
                                              is  offering $150,000,000  aggregate principal
                                              amount of  its Notes  by separate  prospectus.
                                              The  consummation  of  this  Offering  is  not
                                              conditioned upon  the concurrent  consummation
                                              of  the Financing, the KTVE Sale or the Phipps
                                              Acquisition or the Concurrent Offering.
</TABLE>
 
- ------------------------
(1)  Excludes (i) approximately 88,059 shares  of Class A Common Stock  issuable
     upon exercise of stock options outstanding under the Company's stock option
     plans  as of March 31, 1996 and (ii) 987,500 shares of Class A Common Stock
     issuable  upon  exercise  of  outstanding  warrants  of  the  Company.  See
     "Management" and "Certain Relationships and Related Transactions."
 
                                  RISK FACTORS
 
    See  "Risk Factors" for  a discussion of certain  information that should be
considered by prospective investors.
 
                              RECENT DEVELOPMENTS
 
    The Company recently reported that its revenues for the quarter ended  March
31,  1996 increased to  $17.0 million, or  29%, from $13.2  million for the year
earlier quarter. The Company's operating income for the quarter ended March  31,
1996  increased to $2.7 million, or 34%,  from $2.0 million for the year earlier
quarter. The Company's net income for the quarter ended March 31, 1996 decreased
to $355,000, or $0.08 per share, from $404,000, or $0.09 per share, for the year
earlier quarter. The increase in revenues was attributable to (i) the  inclusion
in  1996 of the operations of WRDW, which was acquired by the Company in January
1996, (ii) increases in  broadcast revenue attributable  to local and  political
advertising  and a sports programming joint venture which covered the University
of Kentucky's NCAA basketball championship and (iii) increases in the  newspaper
operations'  classified advertising, circulation and special events revenue. Net
income was  adversely  affected by  interest  expense which  increased  to  $2.1
million,  or 57%, for the quarter ended March 31, 1996, from to $1.4 million for
the  quarter  ended  March  31,  1995,  primarily  as  a  result  of  additional
indebtedness incurred in connection with the Augusta Acquisition.
                            ------------------------
 
    The  Company was  incorporated in Georgia  in 1897.  The principal executive
offices of  the Company  are located  at 126  North Washington  Street,  Albany,
Georgia 31701, telephone number (912) 888-9390.
 
                                       7
<PAGE>
                        SUMMARY PRO FORMA FINANCIAL DATA
            (DOLLARS IN THOUSANDS, EXCEPT RATIOS AND PER SHARE DATA)
 
    The   following  table  sets  forth  (i)  unaudited  condensed  consolidated
historical financial  information  of  the  Company  and  certain  data  derived
therefrom, (ii) unaudited condensed consolidated pro forma financial information
of  the Company and  certain data derived  therefrom after giving  effect to the
Augusta Acquisition, this Offering,  the Financing and the  KTVE Sale and  (iii)
unaudited condensed consolidated pro forma combined financial information of the
Company and certain data derived therefrom after giving effect to the foregoing,
the  Phipps Acquisition  and the  Concurrent Offering.  The pro  forma financial
statements of the Company give effect to the Augusta Acquisition, the KTVE Sale,
this Offering, the Financing, the Phipps Acquisition and the Concurrent Offering
as if such transactions had occurred as  of January 1, 1995 with respect to  the
statement  of operations and data derived  therefrom for the year ended December
31, 1995 and as of December 31, 1995 with respect to the balance sheet data.
 
    The Augusta Acquisition and the  Phipps Acquisition are reflected using  the
purchase method of accounting for business combinations. The pro forma financial
information is provided for comparative purposes only and does not purport to be
indicative  of the results that actually would  have been obtained if the events
set forth above had  been effected on  the dates indicated  or of those  results
that may be obtained in the future. The pro forma financial statements are based
on  preliminary estimates of values and  transaction costs. The actual recording
of the transactions will  be based on final  appraisals, values and  transaction
costs.  Accordingly, the actual recording of the transactions can be expected to
differ from these pro forma financial statements.
 
<TABLE>
<CAPTION>
                                                                                  YEAR ENDED DECEMBER 31, 1995
                                                                                ---------------------------------
                                                                                HISTORICAL PRO FORMA   PRO FORMA
                                                                                 COMPANY    COMPANY     COMBINED
                                                                                ---------  ----------  ----------
<S>                                                                             <C>        <C>         <C>
STATEMENT OF OPERATIONS DATA:
Operating revenues:
  Broadcasting (less agency commissions)......................................  $  36,750  $   41,450  $   63,874
  Publishing..................................................................     21,866      21,866      21,866
  Paging......................................................................         --          --       4,897
                                                                                ---------  ----------  ----------
Total revenues................................................................     58,616      63,316      90,637
Total expenses................................................................     51,756      55,148      75,496
                                                                                ---------  ----------  ----------
Operating income..............................................................      6,860       8,168      15,141
Miscellaneous income (expense), net...........................................        143          24          36
                                                                                ---------  ----------  ----------
Income before interest expense and income taxes...............................      7,003       8,192      15,177
Interest expense..............................................................      5,438       3,325      21,131
                                                                                ---------  ----------  ----------
Income (loss) before income taxes.............................................      1,565       4,867      (5,954)
Income tax expense (benefit)..................................................        634       1,954      (2,018)
                                                                                ---------  ----------  ----------
Net income (loss).............................................................        931       2,913      (3,936)
Preferred stock dividends.....................................................         --       1,400       1,400
                                                                                ---------  ----------  ----------
Net income (loss) available to common stockholders............................  $     931  $    1,513  $   (5,336)
                                                                                ---------  ----------  ----------
                                                                                ---------  ----------  ----------
Average shares outstanding (000s).............................................      4,481       7,891       7,854
                                                                                ---------  ----------  ----------
                                                                                ---------  ----------  ----------
Earnings (loss) per common share..............................................  $    0.21  $     0.19  $    (0.68)
                                                                                ---------  ----------  ----------
                                                                                ---------  ----------  ----------
BALANCE SHEET DATA (AT END OF PERIOD):
Working capital (deficiency)..................................................  $    (221) $   26,766  $    2,633
Total assets..................................................................     78,240     136,000     301,400
Total debt....................................................................     54,325      25,953     189,253
Total stockholders' equity....................................................      8,986      92,612      92,612
OTHER DATA:
Media Cash Flow (1)...........................................................  $  15,559  $   17,448  $   30,345
Operating cash flow (2).......................................................     13,309      15,197      28,094
EBITDA (3)....................................................................     13,140      15,151      28,134
Capital expenditures..........................................................      3,280       3,202       6,390
Ratio of Media Cash Flow to interest expense..................................        2.9         5.2         1.4
Ratio of operating cash flow to interest expense..............................        2.4         4.6         6.2
Ratio of total debt to Media Cash Flow........................................        3.5         1.5         6.2
Ratio of total debt to operating cash flow....................................        4.1         1.7         6.7
Ratio of earnings to fixed charges (4)........................................        1.3         2.3          --
</TABLE>
 
- ------------------------------
(1) Media  Cash  Flow   represents  operating  income   plus  depreciation   and
    amortization  (including amortization  of program  license rights), non-cash
    compensation and  corporate  overhead,  less  payments  of  program  license
    liabilities.
(2) Operating   cash  flow   represents  operating   income  plus  depreciation,
    amortization (including amortization of program license rights) and non-cash
    compensation less payments for program license liabilities.
(3) EBITDA represents operating  income plus (i)  depreciation and  amortization
    (excluding  amortization  of  program  license  rights)  and  (ii)  non-cash
    compensation paid  in common  stock  (excluding such  payments made  to  the
    401(k) plan). EBITDA is presented not as a measure of operating results, but
    rather to provide additional information related to the Company's ability to
    service  debt. EBITDA should  not be considered as  an alternative to either
    (x) operating  income  determined  in  accordance  with  generally  accepted
    accounting  principles ("GAAP") as an  indicator of operating performance or
    (y) cash  flows from  operating activities  (determined in  accordance  with
    GAAP) as a measure of liquidity.
(4) For  purposes of this item "fixed  charges" represent interest, the interest
    element of rental  expense, capitalized  interest and  amortization of  debt
    issuance  costs  and "earnings"  represent net  income (loss)  before income
    taxes, discontinued operations,  extraordinary items,  cumulative effect  of
    change  in  accounting  principles  and fixed  charges.  Pro  forma combined
    earnings would be insufficient to cover fixed charges by $6.0 million.
 
                                       8
<PAGE>
                       SUMMARY HISTORICAL FINANCIAL DATA
            (DOLLARS IN THOUSANDS, EXCEPT RATIOS AND PER SHARE DATA)
 
GRAY COMMUNICATIONS SYSTEMS, INC. AND SUBSIDIARIES
    Set forth below are certain selected historical consolidated financial  data
of  the  Company.  This  information  should be  read  in  conjunction  with the
consolidated financial  statements  of the  Company  and related  notes  thereto
appearing   elsewhere  herein  and  "Management's  Discussion  and  Analysis  of
Financial Condition  and  Results of  Operations-Results  of Operations  of  the
Company."  The selected consolidated financial  data for, and as  of the end of,
each of the years in  the four-year period ended  December 31, 1995 are  derived
from  the audited consolidated financial statements of the Company. The selected
consolidated financial data for, and as of the year ended December 31, 1991  are
derived  from unaudited  financial statements  since the  Company had  a June 30
fiscal year end.
 
<TABLE>
<CAPTION>
                                                                            YEAR ENDED DECEMBER 31,
                                                        ---------------------------------------------------------------
                                                           1991         1992         1993         1994         1995
                                                        -----------  -----------  -----------  -----------  -----------
<S>                                                     <C>          <C>          <C>          <C>          <C>
STATEMENT OF INCOME DATA:                               (UNAUDITED)
Operating revenues:
  Broadcasting (less agency commissions)..............  $    13,553  $    15,131  $    15,004  $    22,826  $    36,750
  Publishing..........................................        8,968        9,512       10,109       13,692       21,866
                                                        -----------  -----------  -----------  -----------  -----------
Total revenues........................................       22,521       24,643       25,113       36,518       58,616
Expenses:
  Broadcasting........................................        9,672        9,753       10,029       14,864       23,202
  Publishing..........................................        6,444        6,752        7,662       11,198       20,016
  Corporate and administrative........................        1,889        2,627        2,326        1,959        2,258
  Depreciation........................................        1,487        1,197        1,388        1,745        2,633
  Amortization of intangible assets...................           14           44          177          396        1,326
  Non-cash compensation paid in common stock..........           --           --           --           80        2,321
                                                        -----------  -----------  -----------  -----------  -----------
Total expenses........................................       19,506       20,373       21,582       30,242       51,756
                                                        -----------  -----------  -----------  -----------  -----------
Operating income......................................        3,015        4,270        3,531        6,276        6,860
Miscellaneous income (expense), net...................          778       (1,519)         202          189          143
                                                        -----------  -----------  -----------  -----------  -----------
Income from continuing operations before interest
 expense and income taxes.............................        3,793        2,751        3,733        6,465        7,003
Interest expense......................................          787        1,486          985        1,923        5,438
                                                        -----------  -----------  -----------  -----------  -----------
Income from continuing operations before income
 taxes................................................        3,006        1,265        2,748        4,542        1,565
Income tax expense....................................        1,156          869        1,068        1,776          634
                                                        -----------  -----------  -----------  -----------  -----------
Income from continuing operations.....................        1,850          396        1,680        2,766          931
Discontinued business:
  Income (loss) from operations of discontinued
   business, net of applicable income tax expense
   (benefit) of ($55), ($79) and $30, respectively....          (90)        (129)          48           --           --
  Gain on disposal of discontinued business, net of
   applicable income tax expense of $501..............           --           --          818           --           --
                                                        -----------  -----------  -----------  -----------  -----------
Net income............................................  $     1,760  $       267  $     2,546  $     2,766  $       931
                                                        -----------  -----------  -----------  -----------  -----------
                                                        -----------  -----------  -----------  -----------  -----------
Income from continuing operations per common share....  $      0.29  $      0.09  $      0.36  $      0.39  $      0.21
                                                        -----------  -----------  -----------  -----------  -----------
                                                        -----------  -----------  -----------  -----------  -----------
BALANCE SHEET DATA (AT END OF PERIOD):
Working capital (deficiency)..........................  $     6,740  $     2,976  $     2,579  $     1,075  $      (221)
Total assets..........................................       31,548       24,173       21,372       68,789       78,240
Total debt............................................       20,378       12,412        7,759       52,940       54,325
Total stockholders' equity............................        5,853        4,850        7,118        5,001        8,986
OTHER DATA:
Media Cash Flow (1)...................................  $     6,405  $     8,079  $     7,371  $    10,522  $    15,559
Operating cash flow (2)...............................        4,516        5,452        5,044        8,567       13,309
EBITDA (3)............................................        4,516        5,512        5,095        8,498       13,140
Capital expenditures..................................        2,235        2,216        2,582        1,768        3,280
Ratio of Media Cash Flow to interest expense..........          8.1          5.4          7.5          5.5          2.9
Ratio of operating cash flow to interest expense......          5.7          3.7          5.1          4.5          2.4
Ratio of total debt to Media Cash Flow................          3.2          1.5          1.1          5.0          3.5
Ratio of total debt to operating cash flow............          4.5          2.3          1.5          6.2          4.1
Ratio of earnings to fixed charges (4)................          4.7          1.8          3.4          3.1          1.3
</TABLE>
 
- ------------------------------
(1)  Media  Cash  Flow  represents   operating  income  plus  depreciation   and
     amortization  (including amortization of  program license rights), non-cash
     compensation and  corporate  overhead,  less payments  of  program  license
     liabilities.
 
(2)  Operating   cash  flow  represents   operating  income  plus  depreciation,
     amortization  (including  amortization  of  program  license  rights)   and
     non-cash compensation less payments for program license liabilities.
 
(3)  EBITDA  represents operating income plus  (i) depreciation and amortization
     (excluding  amortization  of  program  license  rights  and  (ii)  non-cash
     compensation  paid in  common stock  (excluding such  payments made  to the
     401(k) plan). EBITDA is  presented not as a  measure of operating  results,
     but  rather  to provide  additional  information related  to  the Company's
     ability to service debt. EBITDA should not be considered as an  alternative
     to  either (x)  operating income determined  in accordance with  GAAP as an
     indicator of  operating  performance  or  (y)  cash  flows  from  operating
     activities (determined in accordance with GAAP) as a measure of liquidity.
 
(4)  For purposes of this item, "fixed charges" represent interest, the interest
     element  of rental expense,  capitalized interest and  amortization of debt
     issuance costs and  "earnings" represent  net income  (loss) before  income
     taxes,  discontinued operations, extraordinary  items, cumulative effect of
     change in accounting principles and fixed charges.
 
                                       9
<PAGE>
THE PHIPPS BUSINESS
    Set forth below are certain selected historical financial data of the Phipps
Business. This  information should  be read  in conjunction  with the  Financial
Statements  of the Phipps Business and related notes thereto appearing elsewhere
herein and  "Management's Discussion  and Analysis  of Financial  Condition  and
Results  of  Operations-Results  of  Operations  of  the  Phipps  Business." The
selected financial data  for, and as  of the end  of, each of  the years in  the
three-year period ended December 31, 1995 are derived from the audited financial
statements  of the Phipps Business.  The selected financial data  for, and as of
the end of, each of the years ended December 31, 1991 and 1992 are derived  from
the unaudited accounting records of the Phipps Business.
 
<TABLE>
<CAPTION>
                                                                       YEAR ENDED DECEMBER 31,
                                                 --------------------------------------------------------------------
                                                     1991        1992(1)         1993          1994          1995
                                                 ------------  ------------  ------------  ------------  ------------
<S>                                              <C>           <C>           <C>           <C>           <C>
STATEMENT OF INCOME DATA:                        (UNAUDITED)   (UNAUDITED)
Operating revenues:
  Broadcasting (less agency commission)........  $     10,492  $     14,523  $     19,460  $     21,524  $     22,424
  Paging.......................................         3,369         3,646         3,788         4,277         4,897
                                                 ------------  ------------  ------------  ------------  ------------
Total revenues.................................        13,861        18,169        23,248        25,801        27,321
Expenses:
  Broadcasting.................................         5,298         7,518        10,734        10,211        10,487
  Paging.......................................         2,356         2,298         2,529         2,764         3,052
  Management fee...............................           579           973         2,462         2,486         3,280
  Depreciation and amortization................         1,513         1,734         2,836         2,672         3,120
                                                 ------------  ------------  ------------  ------------  ------------
Total expenses.................................         9,746        12,523        18,561        18,133        19,939
                                                 ------------  ------------  ------------  ------------  ------------
Operating income...............................         4,115         5,646         4,687         7,668         7,382
Miscellaneous income (expense), net............             5             8            16           666            12
                                                 ------------  ------------  ------------  ------------  ------------
Income before interest expense and minority
 interests.....................................         4,120         5,654         4,703         8,334         7,394
Interest expense...............................           162           442           632           480           499
                                                 ------------  ------------  ------------  ------------  ------------
Income before minority interests...............         3,958         5,212         4,071         7,854         6,895
Minority interests.............................            --           331           140           635           547
                                                 ------------  ------------  ------------  ------------  ------------
Net income.....................................  $      3,958  $      4,881  $      3,931  $      7,219  $      6,348
                                                 ------------  ------------  ------------  ------------  ------------
                                                 ------------  ------------  ------------  ------------  ------------
Supplemental unaudited pro forma information: (2)
  Net income, as above.........................  $      3,958  $      4,881  $      3,931  $      7,219  $      6,348
  Pro forma provision for income tax expense...         1,504         1,855         1,500         2,743         2,413
                                                 ------------  ------------  ------------  ------------  ------------
Pro-forma net income...........................  $      2,454  $      3,026  $      2,431  $      4,476  $      3,935
                                                 ------------  ------------  ------------  ------------  ------------
                                                 ------------  ------------  ------------  ------------  ------------
BALANCE SHEET DATA (AT END OF PERIOD):
Working capital................................  $        595  $        615  $      1,127  $      1,421  $      2,622
Total assets...................................         8,931        25,068        24,819        25,298        27,563
Total debt.....................................         1,388         7,697         6,542         6,065         4,810
Minority interests.............................            --         1,154           824           728           586
Owner's equity.................................         6,351        13,276        14,306        15,465        18,794
OTHER DATA:
Media Cash Flow (3)............................  $      6,207  $      7,968  $     10,466  $     12,983  $     13,696
Operating cash flow (4)........................         5,628         6,994         8,003        10,498        10,416
EBITDA (5).....................................         5,627         7,380         7,523        10,340        10,502
Capital expenditures...........................         1,009         2,258         3,538         3,353         3,188
</TABLE>
 
- ------------------------------
(1) Includes  the acquisition of a majority interest in WKXT in July 1992, which
    was accounted for using the purchase method of accounting.
 
(2) John H. Phipps, Inc. and its subsidiaries file a consolidated federal income
    tax return and separate state tax returns. Income tax expense for the Phipps
    Business is not presented  in the financial statements  as such amounts  are
    computed and paid by John H. Phipps, Inc. Pro forma federal and state income
    taxes for the Phipps Business are calculated on a pro forma, separate return
    basis.
 
(3) Media  Cash Flow represents operating income plus depreciation, amortization
    (including amortization of  program license rights)  and corporate  overhead
    less payments of program license liabilities.
(4) Operating  cash  flow  represents  operating  income  plus  depreciation and
    amortization  (including  amortization  of  program  license  rights)   less
    payments for program license liabilities.
(5) EBITDA  represents  operating  income  plus  depreciation  and  amortization
    (excluding amortization of program license rights). EBITDA is presented  not
    as  a  measure  of  operating  results,  but  rather  to  provide additional
    information related to the Company's ability to service debt. EBITDA  should
    not  be  considered  as  an  alternative  to  either  (x)  operating  income
    determined in accordance with GAAP as an indicator of operating  performance
    or  (y) cash flows from operating  activities (determined in accordance with
    GAAP) as a measure of liquidity.
 
                                       10
<PAGE>
                                  RISK FACTORS
 
    IN  ADDITION  TO  CONSIDERING  THE  OTHER  INFORMATION  SET  FORTH  IN  THIS
PROSPECTUS, PROSPECTIVE PURCHASERS OF THE  CLASS B COMMON STOCK SHOULD  CONSIDER
CAREFULLY  THE FOLLOWING FACTORS BEFORE DECIDING TO INVEST IN THE CLASS B COMMON
STOCK.
 
    SUBSTANTIAL LEVERAGE.  The Company  will have substantial indebtedness  upon
the  consummation of this  Offering and the Concurrent  Offering. As of December
31, 1995, on a pro forma basis  after giving effect to the Augusta  Acquisition,
the  KTVE Sale,  this Offering,  the Financing,  the Phipps  Acquisition and the
Concurrent Offering,  the  Company, on  a  consolidated basis,  would  have  had
outstanding  $189.3 million  of indebtedness  and shareholders'  equity of $92.6
million, with the ability, subject  to certain limitations described herein,  to
incur  approximately $41.7  million of  additional indebtedness  pursuant to the
Senior Credit Facility, none of which could have been borrowed thereunder due to
the covenant restrictions contained  in the Senior Credit  Facility. As part  of
the  Financing and as a  condition of the Concurrent  Offering, the Company will
amend or replace the Senior Credit Facility and the Company is currently engaged
in negotiations with  certain institutional  lenders with  respect thereto.  See
"Description  of Certain Indebtedness." On a pro forma basis after giving effect
to the Augusta  Acquisition, the KTVE  Sale, this Offering,  the Financing,  the
Phipps  Acquisition and the Concurrent Offering  for the year ended December 31,
1995, the Company's pro forma combined earnings would have been insufficient  to
cover  fixed charges by $6.0 million. In addition, upon the consummation of this
Offering, the Company will  issue Series A and  Series B Preferred Stock  having
annual  dividend requirements of  $800,000 and $600,000,  respectively, which in
the case of the Series B Preferred Stock, may, at the option of the Company,  be
paid  in  shares of  Series B  Preferred Stock.  See "Certain  Relationships and
Related Transactions--Issuances of Preferred Stock."
 
    The  Company  intends  to  pursue  additional  acquisitions  of   television
stations,  publications or related businesses  and, in connection therewith, may
incur  substantial  additional  indebtedness  or  issue  substantial  additional
preferred stock.
 
    The  degree  to which  the Company  will be  leveraged could  have important
consequences to holders of  the Class B Common  Stock, including the  following:
(i) the Company's ability to obtain financing in the future for working capital,
capital  expenditures and  general corporate  purposes may  be impaired;  (ii) a
substantial portion of the Company's cash flow from operations must be dedicated
to the payment of principal and interest on its indebtedness and the payment  of
cash  dividends on  the Series  A Preferred  Stock; and  (iii) a  high degree of
leverage may limit the  Company's ability to react  to changes in the  industry,
make  the Company more vulnerable to economic downturns and limit its ability to
withstand competitive pressures.
 
    The Company's  ability to  service its  debt and  dividend obligations  will
depend  upon  its  future  operating  performance  which  will  be  affected  by
prevailing economic conditions and financial and business factors, many of which
are beyond the Company's control. If the Company cannot generate sufficient cash
flow from operations to meet its  obligations, then the Company may be  required
to  restructure or  refinance its debt,  raise additional capital  or take other
actions such as  selling assets  or reducing or  delaying capital  expenditures.
There  can be no assurance, however, that  any of such actions could be effected
on satisfactory terms,  if at all,  or would be  permitted by the  terms of  the
Senior  Credit Facility, the  Senior Note, the Indenture  or the Company's other
credit arrangements.
 
    The  Senior  Credit  Facility,  the  Senior  Note  and  the  Notes   contain
restrictive  covenants that, among other things,  limit the Company's ability to
incur additional indebtedness,  create liens  and make  investments and  capital
expenditures.  The Senior Credit  Facility and the Senior  Note also require the
Company to  comply with  certain financial  ratios and  tests, under  which  the
Company  is required  to achieve  certain financial  and operating  results. See
"Description of  Certain  Indebtedness." The  Company's  ability to  meet  these
financial  ratios and tests  may be affected  by events beyond  its control, and
there can be no assurance  that they will be met.  A failure to comply with  the
covenants and other provisions of its debt instruments
 
                                       11
<PAGE>
could  result in  events of default  under such instruments,  which could permit
acceleration of the debt under such  instruments and in some cases  acceleration
of debt under other instruments that contain cross default or cross-acceleration
provisions.
 
    LIMITATIONS   ON   ADDITIONAL   INDEBTEDNESS   --   EFFECT   ON  ACQUISITION
STRATEGY.  The  Company's strategy  includes acquiring  television stations  and
publications   in  the  Southeast.  However,  the  Company's  ability  to  incur
additional indebtedness is limited by the  terms of the Senior Credit  Facility,
the  Senior Note and  the Notes. If the  Company requires significant additional
financing to fund acquisitions or operations or for other purposes, the  consent
of  its lenders, or  a refinancing of existing  indebtedness, would be required.
The Senior Credit Facility and the Senior Note also contain financial  covenants
and  other  operating  restrictions  which  must be  met,  or  consent  to their
modifications obtained, to permit acquisitions.  There can be no assurance  that
the  Company would be  successful in obtaining such  consents or refinancing. If
the Company  is  unable to  satisfy  such  financial covenants  or  obtain  such
consents  or  refinancing,  it  would  not be  able  to  pursue  its acquisition
strategy.
 
    CONSUMMATION OF THE PHIPPS ACQUISITION PRIOR TO FINAL FCC APPROVAL.  If  the
requisite FCC approval is obtained, the Company intends to consummate the Phipps
Acquisition prior to the time such approval becomes "final" (that is, during the
time a third party may file a petition for reconsideration of, or the FCC itself
may  reconsider, such  approval). If  any such appeals  are filed,  the FCC may,
under certain circumstances, reconsider its approval of the Phipps  Acquisition.
If  any such  appeal is successful,  the FCC  may impose a  variety of remedies,
including, among other things,  requiring the Company to  divest one or both  of
the acquired stations.
 
    FCC DIVESTITURE REQUIREMENT.  In connection with the Phipps Acquisition, the
Company  is  seeking  FCC approval  granting  the assignment  of  the television
broadcast licenses  for  WCTV, which  serves  Tallahassee,  Florida/Thomasville,
Georgia,  and WKXT, which serves  Knoxville, Tennessee. The television broadcast
signal of WCTV overlaps with  the Company's existing stations, WALB-TV  ("WALB")
and  WJHG-TV ("WJHG"). Due to such overlap, common ownership of such stations is
prohibited by current FCC regulations. Such regulations will require the Company
to divest its ownership interest in WALB and WJHG in connection with the  Phipps
Acquisition.  However, these rules may be revised  by the FCC upon conclusion of
pending rulemaking proceedings. The Company has applied for six month waivers of
such regulations. There can be no assurance that these waivers will be  granted.
Opposition  to such  waiver requests  has been  filed by  a competing television
station in Panama City, Florida. If granted, the waivers will afford the Company
six months to  divest WALB  and WJHG following  the consummation  of the  Phipps
Acquisition  (if such divestiture is necessary in order to comply with FCC rules
in effect at the expiration of the waiver period).
 
    In order to satisfy applicable FCC requirements, the Company, subject to FCC
approval, intends  to swap  such assets  for assets  of one  or more  television
stations  of  comparable value  and  with comparable  broadcast  cash flow  in a
transaction qualifying for deferred capital gains treatment under the "like-kind
exchange" provision of Section 1033 of  the Internal Revenue Code (the  "Code").
If  the Company is unable to effect such a swap on satisfactory terms within the
time period granted by the FCC under the waivers, the Company may transfer  such
assets  to a trust with a  view towards the trustee effecting  a swap or sale of
such assets. Any such trust arrangement would be subject to the approval of  the
FCC.  It  is  anticipated  that  the Company  would  be  required  to relinquish
operating control of such assets to a trustee while retaining the economic risks
and benefits of ownership. If the Company or such trust is required to effect  a
sale  of  WALB, the  Company  would incur  a  significant gain  and  related tax
liability, the payment  of which  could have a  material adverse  effect on  the
Company's  ability  to acquire  comparable  assets without  incurring additional
indebtedness. WALB and WJHG accounted for  10.4% and 4.3%, respectively, of  the
Company's  pro forma  total revenues  and 16.8%  and 1.8%,  respectively, of the
Company's pro forma Media  Cash Flow for  the year ended  December 31, 1995.  No
assurance  can be given that the Company will  be able to identify or enter into
arrangements regarding suitable  assets for a  swap or sale  satisfying the  FCC
divestiture  requirements.  In  addition, there  can  be no  assurance  that the
Company could effect a sale  or swap on a timely  basis or establish a trust  on
satisfactory  terms.  See  "Pro  Forma  Financial  Data"  and  "Business-Federal
Regulation of the Company's Business."
 
                                       12
<PAGE>
    POSSIBLE NON-CONSUMMATION OF  THE PHIPPS ACQUISITION.   The consummation  of
the  Phipps Acquisition,  which is  anticipated to  occur by  September 1996, is
subject to certain closing conditions, including receipt of FCC approval.  There
can be no assurance that FCC approval will be obtained or that the other closing
conditions  will be satisfied or waived. Upon the consummation of the Concurrent
Offering and pending  the consummation  of the Phipps  Acquisition, the  Company
will  deposit the  estimated net  proceeds of  $145.5 million  (before deducting
expenses) from the Concurrent Offering plus an amount estimated to be sufficient
to fund  in  full the  redemption  of the  Notes  in an  interest-bearing  trust
account.   If  the  Phipps  Acquisition  is  not  consummated  on  or  prior  to
           , 1996, the Company will be  required to redeem the Notes for  $151.5
million  plus accrued and unpaid interest to  the date fixed for redemption. The
Company expects that  the interest  rate earned on  the funds  deposited in  the
trust account will be less than the interest rate on the Notes. See "Description
of the Notes."
 
    In  addition, if the Phipps Acquisition is  not consummated as a result of a
default by the  Company, the  Company will  be required  to pay  $10 million  as
liquidated damages.
 
    For  the year  ended December 31,  1995, on  a pro forma  basis after giving
effect to the Augusta Acquisition, the  KTVE Sale, the Financing, this  Offering
and  the Concurrent Offering, the  Phipps Business comprised approximately 30.1%
of the Company's total revenues and  approximately 45.1% of the Company's  total
Media  Cash Flow. If the Company does not consummate the Phipps Acquisition, the
Company would have lower revenues, lower  Media Cash Flow, higher cash  balances
and lower long-term debt. See "Pro Forma Financial Data."
 
    POSSIBLE  NON-CONSUMMATION OF THE KTVE SALE.  The Company has entered into a
non-binding letter of intent with respect to  the KTVE Sale and there can be  no
assurance  that such letter of intent will  lead to a binding agreement relating
to the KTVE Sale.  Even if the  Company were to enter  into a binding  agreement
relating  to  the KTVE  Sale, such  agreement would  be subject  to a  number of
closing conditions, including receipt of FCC approval. There can be no assurance
that such FCC  approval can  be obtained or  that any  other closing  conditions
thereto  can be satisfied  or waived. Neither the  consummation of this Offering
nor the Concurrent Offering is conditioned upon the KTVE Sale.
 
    DEPENDENCE ON  ADVERTISING REVENUES;  EFFECT OF  ECONOMIC CONDITIONS.    The
television  and newspaper industries are cyclical  in nature and are affected by
prevailing economic conditions. Since the Company relies on sales of advertising
time at its television stations and in its publications for substantially all of
its revenues, the Company's operating results are sensitive to general  economic
conditions  and regional conditions in  each of the local  markets served by its
television stations and publications. In addition, all of the Company's stations
and publications  are located  in  the Southeast.  As  a result,  the  Company's
results  of  operations  may  be  adversely  affected  by  recessionary economic
conditions either  in  the Southeast,  nationally  or, due  to  the  substantial
portion of revenues derived from local advertisers, the local economies in areas
served by its television stations and publications. See "Management's Discussion
and Analysis of Financial Condition and Results of Operations" and "Business."
 
    DEPENDENCE  ON  NETWORK  AFFILIATIONS.   Five  of  the  Company's television
stations are affiliated with CBS and two are affiliated with NBC. The television
viewership levels  for  each  of  the stations  are  materially  dependent  upon
programming provided by the network with which each station is affiliated. There
can  be no assurance that such programming will achieve or maintain satisfactory
viewership levels in the future. Although the Company expects to continue to  be
able  to renew these affiliation agreements, no assurance can be given that such
renewals will be obtained. Some of the Company's network affiliation  agreements
are  to be renewed during the term  of the Notes. The non-renewal or termination
of one or  more of the  Company's stations' network  affiliation agreements  may
have  a  material adverse  effect on  the Company's  results of  operations. See
"Business-Network Affiliation of the Stations."
 
    COMPETITIVE NATURE OF AND RISK OF  CHANGES IN THE TELEVISION INDUSTRY.   The
television  industry is  highly competitive  and the  Company's stations compete
with  other  television  stations  as  well  as  other  media  for  viewers  and
advertising  revenues, such  as newspapers,  radio stations,  magazines, outdoor
advertising, transit advertising, yellow page directories, direct mail and local
cable systems. During the past decade, the entry of strong independent broadcast
stations and programming alternatives such  as cable television, home  satellite
 
                                       13
<PAGE>
delivery,  home  video and,  more recently,  direct broadcast  satellite ("DBS")
television and  video  signals delivered  over  telephone lines  have  subjected
traditional  network-affiliated television stations to new types of competition.
Competition  for  programming   involves  negotiating   with  national   program
distributors or syndicators for exclusive rights to broadcast first-run or rerun
packages of programming in a particular DMA.
 
    The  ability  of  each of  the  Company's stations  to  generate advertising
revenues is dependent, to a significant degree, upon its audience ratings which,
in turn, are dependent  upon successful programming. There  can be no  assurance
that  any of  the Company's stations  will be  able to maintain  or increase its
current quality of programming, audience  share or advertising revenues. To  the
extent  that certain  of the  Company's competitors have,  or may  in the future
obtain, greater resources  than the  Company, the Company's  ability to  compete
successfully    in   its    broadcasting   markets    may   be    impeded.   See
"Business-Competition."
 
    Further advances in  technology and  changes in the  regulatory climate  may
increase  competition  for  household audiences,  programs  and  advertisers. In
addition, the Warner Brothers  Network ("WB") and  the United Paramount  Network
("UPN")  recently have begun operations.  Video compression technology currently
under development,  as  well  as  other  technological  developments,  have  the
potential  to provide vastly expanded  programming to highly targeted audiences.
In addition, competition in the television industry in the future may come  from
interactive  video and data  services that may  provide two-way interaction. The
Company is  unable to  predict  the effect  that  these or  other  technological
changes  will  have on  the television  industry  or the  future results  of the
Company's operations.
 
    The FCC  has  proposed  the  adoption of  rules  for  implementing  advanced
(including high-definition television or HDTV) television service ("ATV") in the
United  States.  Implementation of  ATV will  improve  the technical  quality of
television. Under certain circumstances,  however, conversion to ATV  operations
may  reduce a station's geographical coverage  area. While implementation of ATV
will impose additional costs on the Company's television stations providing  the
new service primarily due to increased equipment costs, there is a potential for
increased  revenues. On July 26, 1995, the  FCC announced the issuance of a Note
of Proposed Rule Making ("NPRM")  to invite comment on  a broad range of  issues
related  to the  implementation of ATV,  particularly the  transition to digital
broadcasting. The  FCC  also stated  that  the NPRM  would  be followed  by  two
additional  proceedings and that a Final Report  and Order which will launch the
ATV system is anticipated sometime in 1997.
 
    The Company cannot predict how  the combination of business, regulatory  and
technological change will affect the broadcast industry or the Company's results
of operations. See "Business-Federal Regulation of the Company's Business."
 
    COMPETITIVE  NATURE OF  THE NEWSPAPER  INDUSTRY.   Revenue in  the newspaper
industry is derived  primarily from  advertising revenue  and paid  circulation.
Competition  for  advertising  and  circulation  revenue  comes  from  local and
regional newspapers,  radio, broadcast  and cable  television, direct  mail  and
other  communications  and  advertising media.  The  extent and  nature  of such
competition is in large part determined by the demographics and location of  the
markets  and the media alternatives in those markets. To the extent that certain
of the  Company's  competitors  have,  or may  in  the  future  obtain,  greater
resources than the Company, the Company's ability to compete successfully in its
publishing markets may be impeded. See "Business-Competition."
 
    The  newspaper industry requires the  availability of significant quantities
of newsprint. The  variability of  newsprint costs in  recent years  has been  a
material factor in the profitability of the newspaper industry generally and has
affected the results of the Company's newspaper operations.
 
    REGULATORY  MATTERS.  The broadcasting and  paging industries are subject to
regulation by the  FCC under  the Communications Act  of 1934,  as amended  (the
"Communications   Act")   and   the   Telecommunications   Act   of   1996  (the
"Telecommunications Act"). Approval  by the  FCC is required  for the  issuance,
renewal,  transfer or  assignment of  television station  operating licenses. In
particular, the Company's television business  is dependent upon its  continuing
ability  to hold television broadcast licenses from the FCC, which generally are
issued for five-year terms. However, the Telecommunications Act now directs  the
FCC to
 
                                       14
<PAGE>
extend  the term  of television  broadcast licenses  to eight  years for license
applications filed after May 1, 1995. The Company's existing television  station
licenses  expire between 1997 and  1999. Although in the  vast majority of cases
such licenses are renewed by the FCC, there can be no assurance that any of  the
Company's  television  broadcast licenses  will be  renewed at  their expiration
dates for the full terms or at all. The non-renewal or limitation of one or more
of the Company's  television broadcast  licenses could have  a material  adverse
effect  on the Company. The Telecommunications Act also addresses a wide variety
of matters  (including  technological changes)  that  affect the  operation  and
ownership  of  the  Company's television  stations.  The  Telecommunications Act
eliminates the restrictions on the number  of television stations an entity  may
own, operate or control and increases the national audience reach limitations to
35%.  The  FCC has  been  directed to  adopt  rules relating  to  the retention,
modification  or  elimination  of  local  ownership  limitations  and   spectrum
flexibility,  including how to establish and  collect fees from broadcasters for
the implementation of ancillary and supplementary services.
 
    The FCC has  been directed  to revise  its rules  to permit  cross-ownership
interests  between a broadcast network and a  cable system, and if necessary, to
revise its rules to ensure carriage, channel positioning and  non-discriminatory
treatment  of non-affiliated broadcast stations by cable systems affiliated with
a broadcast network. The FCC  has been directed to  review all of its  ownership
rules  every two  years and currently  has several  broadcast related rulemaking
proceedings underway. There  can be no  assurance that any  such rulemakings  or
resulting changes would not materially adversely affect the Company.
 
    The  Company's paging operations are also  subject to regulation by the FCC.
The FCC licenses granted to the Company are for varying terms of up to 10 years,
at the end of which renewal applications  must be approved by the FCC.  Although
the  Company is unaware  of any circumstances  which could prevent  the grant of
renewal applications,  no assurance  can  be given  that  any of  the  Company's
licenses  will be free of competing applications  or will be renewed by the FCC.
Futhermore, the FCC  has the  authority to  restrict the  operation of  licensed
facilities  or to revoke or modify licenses. See "Business-Federal Regulation of
the Company's Business."
 
    RECENT ACQUISITION OF  TELEVISION STATIONS  AND PUBLICATIONS.   The  Company
acquired  one newspaper and  three shoppers in 1995  and consummated the Augusta
Acquisition in 1996. The  Phipps Acquisition and the  KTVE Sale are pending  and
the  Company will be required  under current FCC regulations  to divest WALB and
WJHG in connection with the Phipps Acquisition. As a result, the majority of the
Company's assets have, or will have been, recently acquired. Accordingly,  there
is  no meaningful opportunity  for prospective purchasers of  the Class B Common
Stock to evaluate the performance of these assets under the Company's management
and there  can be  no assurance  that the  Company's operating  strategy can  be
successfully  implemented  with  respect  to  its  newly  acquired  assets.  See
"Business."
 
    RISK OF INABILITY TO FINANCE CHANGE OF  CONTROL OFFER.  A Change of  Control
under  the Indenture would require the  Company to refinance substantial amounts
of indebtedness.  In the  event of  a Change  of Control,  the Company  has  the
obligation  to offer to purchase  all the outstanding Notes  at a price equal to
101% of the principal  amount thereof, plus accrued  and unpaid interest to  the
date  of  purchase. On  a pro  forma basis  after giving  effect to  the Augusta
Acquisition, the KTVE Sale, this Offering, the Financing, the Phipps Acquisition
and the  Concurrent  Offering,  the  Company would  not  have  sufficient  funds
available  to purchase all of  the outstanding Notes if  they were tendered as a
result of  a Change  of Control.  In addition,  covenants in  the Senior  Credit
Facility  would restrict the Company's ability to make any such purchase. In the
event of a Change of Control, there  can be no assurance that the Company  would
have  available, or be able to obtain, sufficient funds through a refinancing of
the Notes to be  purchased or otherwise,  or that the  lenders under the  Senior
Credit  Facility would  permit any  such purchase.  A Change  of Control  of the
Company also may cause  an acceleration under other  Senior Debt (as defined  in
the  Indenture), in which  case the subordination provisions  of the Notes would
require payment in full of all such accelerated Senior Debt before repurchase of
the Notes. The inability to repay Senior Debt, if accelerated, and to effect  an
offer  to repurchase the Notes upon a  Change of Control would constitute events
of default under the Indenture. Also, the requirement that the Company offer  to
repurchase the Notes and the obligation to prepay the
 
                                       15
<PAGE>
amounts owing under the Company's existing indebtedness and the reduction of the
commitments  thereunder to zero in the event of a Change of Control may have the
effect of deterring a  third party from acquiring  the Company in a  transaction
that would constitute a Change of Control.
 
    LIMITED  VOTING RIGHTS OF CLASS B  COMMON SHAREHOLDERS; CONTROL BY PRINCIPAL
SHAREHOLDER.  Holders of Class B Common Stock are entitled to one vote per share
on all matters submitted to a vote of shareholders and holders of Class A Common
Stock are  entitled  to  10  votes  per  share.  Bull  Run  and  its  affiliates
collectively  beneficially own 48.2% of the outstanding shares of Class A Common
Stock representing  approximately  44.7%  of  the  total  voting  power  of  the
Company's  common stock after giving effect to this Offering. In connection with
certain FCC applications,  Bull Run and  its affiliates have  (i) agreed not  to
cause  more than three of its designees to  be elected to the Board of Directors
of the Company, (ii) stated that Bull  Run and its affiliates have acquired  the
common stock of the Company for investment purposes only and not with the intent
to  control the  Company and (iii)  agreed not  to solicit proxies  for votes on
matters before  the  Company's  shareholders.  However,  if  such  agreement  is
terminated  for any reason,  subject to applicable  FCC regulations that require
the FCC's prior consent, Bull Run  and its affiliates could effectively  control
the  election of a majority of the Company's directors and, thus, the operations
and business of the Company as a whole. In addition, such stockholders may  have
the  ability  to prevent  certain types  of  material transactions,  including a
change of control of the Company.
 
    The disproportionate voting rights of the  Class A Common Stock relative  to
the  Class B Common  Stock may make the  Company a less  attractive target for a
takeover than it otherwise  might be, or render  more difficult or discourage  a
merger proposal or a tender offer.
 
    POTENTIAL  CONFLICTS OF  INTEREST.   Bull Run is  in the  business of making
significant investments in existing companies and may from time to time  acquire
and   hold   controlling  or   noncontrolling   interests  in   broadcasting  or
broadcasting-related businesses other  than through the  Company, some of  which
may  compete with the Company. Bull Run and its affiliates may from time to time
identify, pursue and  consummate acquisitions  of television  stations or  other
broadcasting  related businesses that would be  complementary to the business of
the Company and therefore such  acquisition opportunities will not be  available
to  the  Company. In  addition,  Bull Run  may from  time  to time  identify and
structure acquisitions for the Company and may receive customary finders fees in
connection with such transactions. Certain affiliates of Bull Run have  entered,
and in the future may enter, into business relationships with the Company or its
subsidiaries. See "Certain Relationship and Related Transactions."
 
    ANTI-TAKEOVER  MEASURES.  The Company's  Articles of Incorporation authorize
the issuance of up to 20,000,000 shares of preferred stock. Other than the 1,000
shares of Series A Preferred  Stock and the 1,000  shares of Series B  Preferred
Stock  to be issued in the Financing, the  Company has no current plans to issue
any additional  shares  of preferred  stock.  However, because  the  rights  and
preferences  for any series  of preferred stock may  be set by  the Board in its
sole discretion, the  Company may  issue preferred  stock which  has rights  and
preferences  superior to the rights of holders  of the Common Stock and thus may
adversely effect the  rights of  holders of  Common Stock.  See "Description  of
Capital Stock -- Preferred Stock."
 
    NO  PRIOR PUBLIC MARKET.   Prior to this Offering,  there has been no public
market for the Class B  Common Stock. The Company intends  to apply to list  the
Class  B Common Stock on the NYSE.  Nevertheless, there can no assurance that an
active public trading market  for the Class  B Common Stock  will develop or  be
sustained. The initial public offering price of the Class B Common Stock will be
based  on the closing price of the Class  A Common Stock on the date of offering
and will  be  determined  through  negotiations  between  the  Company  and  the
Underwriters.  There can be  no assurance that  the market price  of the Class B
Common Stock subsequent to this Offering  will correlate to the market price  of
the  Class A Common Stock.  Factors such as market  conditions in the television
broadcast industry may  have a  significant impact on  the market  price of  the
Class B Common Stock.
 
    SHARES ELIGIBLE FOR FUTURE SALE.  Sales of a substantial number of shares of
the  Company's Class A Common Stock or Class B Common Stock in the public market
following this Offering could adversely affect the market price for the Class  B
Common  Stock. At March  31, 1996, after  giving effect to  this Offering, there
would be 4,462,832 shares of Class A Common Stock and 3,500,000 shares of  Class
B Common Stock
 
                                       16
<PAGE>
outstanding, of which 2,311,747 shares of Class A Common Stock and all the Class
B Common Stock would be freely transferable. Bull Run and its affiliates and the
Company's executive officers and directors who in the aggregate own    shares of
Class  A Common Stock and hold options or warrants  to acquire an additional
shares of Class A Common Stock have agreed that they will not sell or  otherwise
dispose of any of their shares of Class A Common Stock or securities convertible
into, or exercisable or exchangeable for, Class A Common Stock or Class B Common
Stock without the consent of The Robinson-Humphrey Company, Inc. for a period of
180  days from  the date  of this Prospectus  (the "180-Day  Lockup Period"). If
presented with such a  request, the Underwriters  would take into  consideration
the  number of shares as to which  such request related, the relative demand for
additional shares of Class A Common Stock or Class B Common Stock in the market,
and the price performance of  the Class B Common  Stock in the period  following
completion of this Offering.
 
                                       17
<PAGE>
                     THE PHIPPS ACQUISITION, THE KTVE SALE
                               AND THE FINANCING
 
THE PHIPPS ACQUISITION
 
GENERAL
 
    The  Company has entered into an  agreement (the "Asset Purchase Agreement")
to acquire two CBS-affiliated  television stations, WCTV  and WKXT, a  satellite
broadcasting  business and a paging business  in the Southeast. The consummation
of the Phipps Acquisition  is subject to  certain closing conditions,  including
FCC approval. The Phipps Acquisition is currently expected to occur by September
1996;  however, there can  be no assurance  that FCC approval  will be obtained,
that the other closing conditions will be satisfied or waived or that the Phipps
Acquisition will be consummated.
 
THE ASSET PURCHASE AGREEMENT
 
    On December 15, 1995 the Company entered into the Asset Purchase  Agreement,
which  provides for the  purchase of the Phipps  Business from Media Acquisition
Partners, L.P.  ("MAP").  The  purchase  price for  the  Phipps  Acquisition  is
approximately  $185 million,  including fees,  expenses and  working capital and
certain other adjustments. Upon execution  of the Asset Purchase Agreement,  the
Company  deposited $200,000 with MAP, which will be credited toward the purchase
price or, if the Phipps Acquisition is not consummated, refunded to the  Company
net of MAP's out-of-pocket expenses incurred in connection with the transaction.
The parties have agreed that $15 million of the purchase price will be deposited
into an escrow account to fund indemnification payments under the Asset Purchase
Agreement.  To the extent not  utilized to fund such  payments, the escrow funds
shall be released to MAP over a seven-year period.
 
    Pursuant to  the Asset  Purchase  Agreement, the  Company will  acquire  the
assets  constituting the Phipps Business and assume certain liabilities relating
to the Phipps  Business. MAP  has agreed to  indemnify the  Company for  certain
liabilities  incurred by the Company relating  to the Phipps Business, including
taxes,  liabilities  relating  to   certain  employee  benefit  plans,   certain
environmental  matters and undisclosed liabilities.  However, the Asset Purchase
Agreement provides that  no party  thereto shall be  liable for  indemnification
(which  is the exclusive legal remedy thereunder)  in an amount in excess of the
balance of escrowed  funds. There can  be no assurance  that the escrowed  funds
will  be sufficient to satisfy liabilities of the Phipps Business assumed by the
Company.
 
    Simultaneously with  the  execution of  the  Asset Purchase  Agreement,  MAP
entered  into agreements (the "Stock Purchase Agreements") to acquire all of the
capital stock  of John  H. Phipps,  Inc. ("Phipps"),  which currently  owns  and
operates   the  Phipps  Business,  together  with  certain  limited  partnership
interests in the partnership that owns and operates WKXT (the general partner of
which is Phipps), for an aggregate purchase price of approximately $166 million,
subject to working capital and  certain other adjustments (of approximately  $10
million).  The Company established a $10  million standby letter of credit which
may be drawn upon in full as liquidated damages if the Phipps Acquisition is not
consummated as a result of a default by the Company.
 
    The Asset  Purchase  Agreement and  the  Stock Purchase  Agreements  include
representations  and warranties with  respect to the  condition and operation of
the Phipps Business, covenants as to the conduct of the Phipps Business prior to
the closing and various closing conditions (including approval by the FCC).  The
consummation  of the Phipps  Acquisition is required  to occur at  least one day
after the closing under the Stock Purchase Agreements.
 
DIVESTITURE REQUIREMENTS
 
    In connection with the Phipps Acquisition,  the Company will be required  to
divest  WALB  and WJHG  under current  FCC regulations  due to  common ownership
restrictions on stations with overlapping  signals. However, these rules may  be
revised  by the FCC upon conclusion  of pending rulemaking proceedings. In order
to satisfy applicable FCC  requirements, the Company,  subject to FCC  approval,
intends  to swap such  assets for assets  of one or  more television stations of
comparable value  and  with comparable  broadcast  cash flow  in  a  transaction
qualifying  for deferred capital gains  treatment under the "like-kind exchange"
provision of Section 1033 of the Code. If the Company is unable to effect such a
swap on satisfactory terms within
 
                                       18
<PAGE>
the time period granted by the FCC  under the waivers, the Company may  transfer
such  assets to a trust with a view towards the trustee effecting a swap or sale
of such assets. Any such trust arrangement  would be subject to the approval  of
the  FCC. It  is anticipated  that the Company  would be  required to relinquish
operating control of such assets to a trustee while retaining the economic risks
and benefits of ownership. If the Company or such trust is required to effect  a
sale  of  WALB, the  Company  would incur  a  significant gain  and  related tax
liability, the payment  of which  could have a  material adverse  effect on  the
Company's  ability  to acquire  comparable  assets without  incurring additional
indebtedness. No  assurance  can be  given  that the  Company  will be  able  to
identify or enter into arrangements regarding suitable assets for a swap or sale
satisfying  the  FCC  divestiture requirements.  In  addition, there  can  be no
assurance that the  Company could effect  a sale or  swap on a  timely basis  or
establish a trust on satisfactory terms.
 
THE KTVE SALE
 
    The  Company has entered into  a non-binding letter of  intent to sell KTVE,
the  Company's  NBC-affiliated  station  serving  Monroe,  Louisiana/El  Dorado,
Arkansas  for approximately $9.5 million in cash plus the amount of the accounts
receivable on the date of closing  (estimated to be approximately $750,000),  to
the  extent collected by  the buyer, to be  paid to the  Company within 150 days
following the date  of closing.  The KTVE Sale  is subject  to the  negotiation,
execution  and delivery  of a  definitive agreement  and to  the satisfaction of
certain closing conditions  to be  contained therein, including  receipt of  FCC
approval  of such  sale. The closing  of the KTVE  Sale is expected  to occur by
September 1996. See "Risk Factors-Possible Non-Consummation of the KTVE Sale."
 
THE FINANCING
 
    In addition to the consummation of the Phipps Acquisition and the KTVE Sale,
the Company intends to implement the Financing to increase liquidity and improve
operating and financial flexibility. Pursuant to the Financing, the Company will
(i) repay approximately $38.8 million aggregate principal amount of  outstanding
indebtedness  under the Senior  Credit Facility, together  with accrued interest
thereon and to  revise the  terms thereof,  (ii) issue  $10 million  liquidation
preference of its Series A Preferred Stock in exchange for the 8% Note issued to
Bull  Run, (iii) issue to certain  affiliates $10 million liquidation preference
of its Series B Preferred Stock with  warrants to purchase up to 500,000  shares
representing  approximately 11.3%  of the outstanding  Class A  Common Stock for
cash proceeds of $10 million and (iv)  revise the terms of the Senior Note.  The
cash  required for the consummation of  the Phipps Acquisition, the repayment of
indebtedness and related transaction costs will be provided by the net  proceeds
of  this Offering, the Concurrent Offering, the sale of Series B Preferred Stock
and warrants and the KTVE Sale. For a description of the Senior Credit Facility,
the  Senior  Note,  and  the  Preferred  Stock,  see  "Description  of   Certain
Indebtedness"  and "Certain Relationships  and Related Transactions-Issuances of
Preferred Stock." The consummation of this Offering is not conditioned upon  the
concurrent  consummation of the Financing, the KTVE Sale, the Phipps Acquisition
or the Concurrent Offering. If the  Phipps Acquisition is not consummated  prior
to                  , 1996,  the Company is  required to  redeem the  Notes at a
redemption price (the "Special Redemption Price") equal to 101% of the principal
amount of the Notes plus accrued and unpaid interest to the date fixed for  such
redemption. See "Description of the Notes."
 
                                       19
<PAGE>
SOURCES AND USES OF FUNDS FOR THE PHIPPS ACQUISITION, THE KTVE SALE AND THE
FINANCING
 
    The  following  table sets  forth the  estimated sources  and uses  of funds
relating to the Phipps Acquisition, the KTVE Sale and the Financing. The  actual
amounts  of sources and  uses of funds may  differ at the  closing due to, among
other things, the actual amount payable  under the Asset Purchase Agreement  and
the amount of indebtedness outstanding under the Senior Credit Facility (dollars
in millions):
 
SOURCES OF FUNDS:
 
<TABLE>
<CAPTION>
                                                                                               AMOUNT
                                                                                             ----------
<S>                                                                                          <C>
The Class B Common Stock offered hereby....................................................  $     66.5
The Concurrent Offering....................................................................       150.0
Sale of Series B Preferred Stock and Warrants..............................................        10.0
The KTVE Sale..............................................................................         9.5
                                                                                             ----------
        Total..............................................................................  $    236.0
                                                                                             ----------
                                                                                             ----------
</TABLE>
 
USES OF FUNDS:
 
<TABLE>
<CAPTION>
                                                                                               AMOUNT
                                                                                             ----------
<S>                                                                                          <C>
Consummation of Phipps Acquisition.........................................................  $    185.0
Repay indebtedness under the Senior Credit Facility (1)....................................        38.8
Fees and expenses (2)......................................................................        12.2
                                                                                             ----------
        Total..............................................................................  $    236.0
                                                                                             ----------
                                                                                             ----------
</TABLE>
 
- ------------------------------
(1)  Borrowings  under the Senior Credit Facility bear interest at formula rates
     based upon the applicable LIBOR or prime rate at the time of borrowing plus
     a fixed spread and have a final maturity of 2003.
(2)  Fees and  expenses  include  underwriting  costs  for  the  Notes  and  the
     Concurrent  Offering, fees payable in connection  with the amendment of the
     Senior Credit Facility  and legal, accounting  and other transaction  fees.
     Does  not include estimated taxes of $2.8  million with respect to the KTVE
     Sale.
 
    If the Phipps Acquisition  is not consummated, the  Company will redeem  the
Notes. The following table sets forth the estimated sources and uses of funds to
consummate the KTVE Sale and the Financing and to redeem the Notes if the Phipps
Acquisition is not consummated (dollars in millions):
 
SOURCES OF FUNDS:
 
<TABLE>
<CAPTION>
                                                                                               AMOUNT
                                                                                             ----------
<S>                                                                                          <C>
The Class B Common Stock offered hereby....................................................  $     66.5
The Concurrent Offering....................................................................       150.0
Sale of Series B Preferred Stock and Warrants..............................................        10.0
The KTVE Sale..............................................................................         9.5
                                                                                             ----------
        Total..............................................................................  $    236.0
                                                                                             ----------
                                                                                             ----------
</TABLE>
 
USES OF FUNDS:
 
<TABLE>
<CAPTION>
                                                                                               AMOUNT
                                                                                             ----------
<S>                                                                                          <C>
Redemption of the Notes....................................................................  $    151.5(1)
Repay indebtedness under the Senior Credit Facility (2)....................................        52.1
Fees and expenses (3)......................................................................        12.2
Working Capital (4)........................................................................        20.2
                                                                                             ----------
  Total....................................................................................  $    236.0
                                                                                             ----------
                                                                                             ----------
</TABLE>
 
- ------------------------------
(1)  Amount  shown  excludes interest  accrued  on the  Notes  from the  date of
     issuance to the date of redemption.
 
(2)  Borrowings under the Senior Credit Facility bear interest at formula  rates
     based upon the applicable LIBOR or prime rate at the time of borrowing plus
     a fixed spread and have a final maturity of 2003.
(3)  Fees  and expenses  include underwriting  costs for  this Offering  and the
     Concurrent Offering, fees payable in  connection with the amendment of  the
     Senior  Credit Facility and  legal, accounting and  other transaction fees.
     Does not include estimated taxes of  $2.8 million with respect to the  KTVE
     Sale.
(4)  If  the  Phipps Acquisition  is not  consummated  due to  a default  by the
     Company, the Company will  be required to pay  $10.0 million as  liquidated
     damages.
 
                                       20
<PAGE>
            PRICE RANGE OF CLASS A COMMON STOCK AND DIVIDEND POLICY
 
    Prior  to this Offering, there has been no established public trading market
for the Class B Common Stock. The Company  intends to apply to list the Class  B
Common  Stock on  the NYSE. Since  June 30,  1995, the Company's  Class A Common
Stock has  been listed  and  traded on  the NYSE  under  the symbol  "GCS."  The
following table sets forth the high and low sale prices (restated to give effect
to the three-for-two stock split) of the Class A Common Stock as reported by the
NYSE  for the period after June  30, 1995 and, prior to  such time, the high and
low bid quotations as reported on the NASDAQ Small Cap Market.
 
<TABLE>
<CAPTION>
                                                                                   CLASS A
                                                                                 COMMON STOCK             CASH
                                                                             --------------------       DIVIDENDS
                                                                               HIGH        LOW     DECLARED PER SHARE
                                                                             ---------  ---------  -------------------
<S>                                                                          <C>        <C>        <C>
FISCAL 1994
    First Quarter..........................................................  $    9.67  $    8.67       $   .0133
    Second Quarter.........................................................       9.33       8.50           .0133
    Third Quarter..........................................................       9.83       9.33           .0133
    Fourth Quarter.........................................................      11.00       9.83           .0267
FISCAL 1995
    First Quarter..........................................................  $   14.50  $   10.67       $     .02
    Second Quarter.........................................................      19.33      14.50             .02
    Third Quarter..........................................................      24.33      16.75             .02
    Fourth Quarter.........................................................      22.38      16.38             .02
FISCAL 1996
    First Quarter..........................................................  $   20.38  $   15.75       $     .02
    Second Quarter (through April 30, 1996)................................      20.75      18.75          --
</TABLE>
 
    On April 30, 1996, the last reported sale price for the Class A Common Stock
on the NYSE was $20.75 per share.  See "Risk Factors -- No Prior Public  Market"
and  "Underwriting" for  a description of  the method of  determing the offering
price of  the Class  B  Common Stock.  As  of March  8,  1996, the  Company  had
4,462,832  outstanding shares of Class A  Common Stock held by approximately 228
shareholders of record.
 
    The Company has  paid a dividend  on its  Class A Common  Stock since  1967.
There  can  be no  assurance of  the Company's  ability to  continue to  pay any
dividends  on  either  class  of   Common  Stock.  The  Company's  Articles   of
Incorporation require that the Class A Common Stock and the Class B Common Stock
receive dividends on a PARI PASSU basis.
 
    The  Senior  Credit Facility,  the Senior  Note and  the Notes  each contain
covenants that  restrict the  ability of  the Company  to pay  dividends on  its
capital  stock. In  addition to  the foregoing,  the declaration  and payment of
dividends on the Class A Common Stock  and the Class B Common Stock are  subject
to  the discretion of the  Board of Directors. Any  future payments of dividends
will depend on the earnings and financial position of the Company and such other
factors as the Board of Directors deems relevant.
 
                                       21
<PAGE>
                                 CAPITALIZATION
 
    The  following   table  sets   forth:   (i)  the   historical   consolidated
capitalization  of the Company  as adjusted to  give effect, as  of December 31,
1995,  to   the   Augusta   Acquisition,  (ii)   the   historical   consolidated
capitalization  of the Company  as adjusted to  give effect, as  of December 31,
1995 to the Augusta Acquisition, the KTVE Sale, the Financing and this  Offering
and  (iii) the historical consolidated capitalization of the Company as adjusted
to give effect, as of  December 31, 1995, to  the Augusta Acquisition, the  KTVE
Sale,  this Offering, the  Financing, the Phipps  Acquisition and the Concurrent
Offering. This  table  should  be  read in  conjunction  with  the  consolidated
financial  statements of the  Company, including the notes  thereto, and the Pro
Forma Financial Statements and other information contained in this Prospectus.
 
<TABLE>
<CAPTION>
                                                                      AS OF DECEMBER 31, 1995
                                                     ----------------------------------------------------------
                                                                         PRO FORMA COMPANY
                                                         PRO FORMA        (INCLUDING THIS
                                                          COMPANY        OFFERING, THE KTVE      PRO FORMA,
                                                     (INCLUDING AUGUSTA     SALE AND THE          COMBINED
                                                        ACQUISITION)         FINANCING)         AS ADJUSTED
                                                     ------------------  ------------------  ------------------
                                                                       (DOLLARS IN THOUSANDS)
<S>                                                  <C>                 <C>                 <C>
Long-term debt:
  Senior Credit Facility...........................             $52,100            $     --            $ 13,300
  Senior Note due 2003.............................              25,000              25,000              25,000
  The Notes........................................                  --                  --             150,000
  The 8% Note......................................              10,000                  --                  --
  Other............................................                 953                 953                 953
                                                     ------------------  ------------------  ------------------
  Total long-term debt (including current
   portion)........................................              88,053              25,953             189,253
                                                     ------------------  ------------------  ------------------
Stockholders' equity:
  Series A Preferred Stock.........................                  --              10,000              10,000
  Series B Preferred Stock.........................                  --              10,000              10,000
  Class A Common Stock, no par value; authorized
   10,000,000 shares; pro forma Company and pro
   forma as adjusted 5,082,756 shares (1)..........               6,796               6,796               6,796
  Class B Common Stock, no par value; authorized
   10,000,000 shares; pro forma Company no shares;
   pro forma as adjusted 3,500,000 shares..........                  --              61,050              61,050
  Retained earnings................................               8,828              11,404              11,404
  Treasury stock, 663,180 shares of Class A Common
   Stock...........................................              (6,638)             (6,638)             (6,638)
                                                     ------------------  ------------------  ------------------
    Total stockholders' equity.....................               8,986              92,612            $ 92,612
                                                     ------------------  ------------------  ------------------
  Total capitalization.............................             $97,039            $118,565            $281,865
                                                     ------------------  ------------------  ------------------
                                                     ------------------  ------------------  ------------------
</TABLE>
 
- ------------------------
 
(1) Excludes (i) 127,059 shares of Class  A Common Stock issuable upon  exercise
    of  options  outstanding under  the Company's  stock  option plans  and (ii)
    987,500 shares of  Class A Common  Stock issuable upon  exercise of  certain
    warrants  held by an affiliate at the Company. See "Management" and "Certain
    Relationships and Related Transactions."
 
                                       22
<PAGE>
                            PRO FORMA FINANCIAL DATA
 
    The following unaudited condensed combined pro forma financial statements of
the Company give  effect to  the Augusta  Acquisition, this  Offering, the  KTVE
Sale,  the Phipps Acquisition,  the Financing and the  Concurrent Offering as if
such transactions  had  occurred as  of  January 1,  1995  with respect  to  the
statement  of income for the year ended December 31, 1995 and as of December 31,
1995 with respect to the balance  sheet. The Augusta Acquisition and the  Phipps
Acquisition  are reflected using the purchase  method of accounting for business
combinations. The pro  forma financial information  is provided for  comparative
purposes only and does not purport to be indicative of the results that actually
would  have been obtained if the events set forth above had been effected on the
dates indicated or of those results that may be obtained in the future. The  pro
forma  financial statements  are based  on preliminary  estimates of  values and
transaction costs. The  actual recording of  the transactions will  be based  on
final   appraisals,  values  and  transaction  costs.  Accordingly,  the  actual
recording of the  transactions can be  expected to differ  from these pro  forma
financial statements.
 
                                       23
<PAGE>
         UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS
                          YEAR ENDED DECEMBER 31, 1995
                 (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)
<TABLE>
<CAPTION>
                                                   HISTORICAL        PRO FORMA
                                               ------------------   ADJUSTMENTS
                                                         AUGUSTA    FOR AUGUSTA   PRO FORMA                 PRO FORMA
                                               COMPANY   BUSINESS   ACQUISITION    COMPANY    OFFERING       COMPANY    KTVE SALE(9)
                                               --------  --------   -----------   ---------   --------     -----------  ------------
<S>                                            <C>       <C>        <C>           <C>         <C>          <C>          <C>
STATEMENT OF OPERATIONS DATA:
Operating revenues:
  Broadcasting (less agency commissions)       $36,750    $8,660      $   228(1)   $45,638    $    --        $45,638      $(4,188)
  Publishing                                    21,866        --           --       21,866         --         21,866           --
  Paging                                            --        --           --           --         --             --           --
                                               --------  --------   -----------   ---------   --------     -----------  ------------
Total revenues                                  58,616     8,660          228       67,504         --         67,504       (4,188)
Expenses:
  Broadcasting                                  23,202     5,774          228(1)    29,204         --         29,204       (3,313)
  Publishing                                    20,016        --           --       20,016         --         20,016           --
  Paging                                            --        --           --           --         --             --           --
  Corporate and administrative                   2,258        --           --        2,258         --          2,258           --
  Depreciation                                   2,633       272          (52)(2)    2,853         --          2,853         (438)
  Amortization of intangible assets              1,326       152          769(3)     2,247         --          2,247           --
  Non-cash compensation paid in common stock     2,321        --           --        2,321         --          2,321           --
  Management fee                                    --        --           --           --         --             --           --
                                               --------  --------   -----------   ---------   --------     -----------  ------------
Total expenses                                  51,756     6,198          945       58,899         --         58,899       (3,751)
                                               --------  --------   -----------   ---------   --------     -----------  ------------
Operating income                                 6,860     2,462         (717)       8,605         --          8,605         (437)
Miscellaneous income (expense), net                143      (220)         128(4)        51         --             51          (27)
                                               --------  --------   -----------   ---------   --------     -----------  ------------
Income before interest expense, minority
 interests and income taxes                      7,003     2,242         (589)       8,656         --          8,656         (464)
Interest expense                                 5,438        --        3,355(5)     8,793     (5,468)(7)      3,325           --
                                               --------  --------   -----------   ---------   --------     -----------  ------------
Income (loss) before minority interests and
 income taxes                                    1,565     2,242       (3,944)        (137)     5,468          5,331         (464)
Minority interests                                  --        --           --           --         --             --           --
                                               --------  --------   -----------   ---------   --------     -----------  ------------
Income (loss) before income taxes                1,565     2,242       (3,944)        (137)     5,468          5,331         (464)
Income tax expense (benefit)                       634        --         (675) (6)      (41)    2,180(6)       2,139         (185)
                                               --------  --------   -----------   ---------   --------     -----------  ------------
  Net income (loss)                                931     2,242       (3,269)         (96)     3,288          3,192         (279)
Preferred stock dividends                           --        --           --           --      1,400(8)       1,400           --
                                               --------  --------   -----------   ---------   --------     -----------  ------------
  Net income (loss) available to common
    stockholders                               $   931    $2,242      $(3,269)     $   (96)   $ 1,888        $ 1,792      $  (279)
                                               --------  --------   -----------   ---------   --------     -----------  ------------
                                               --------  --------   -----------   ---------   --------     -----------  ------------
Average shares outstanding (000s) (18)           4,481                               4,354                     7,981
                                               --------                           ---------                -----------
                                               --------                           ---------                -----------
Earnings (loss) per share (19)                 $  0.21                             $ (0.02)                  $  0.22
                                               --------                           ---------                -----------
                                               --------                           ---------                -----------
 
<CAPTION>
 
                                               PRO FORMA    PHIPPS     PRO FORMA      PRO FORMA
                                                COMPANY    BUSINESS   ADJUSTMENTS    COMBINED(20)
                                               ---------   --------   -----------    -----------
<S>                                            <C>         <C>        <C>            <C>
STATEMENT OF OPERATIONS DATA:
Operating revenues:
  Broadcasting (less agency commissions)        $41,450    $22,424     $     --        $ 63,874
  Publishing                                     21,866         --           --          21,866
  Paging                                             --      4,897           --           4,897
                                               ---------   --------   -----------    -----------
Total revenues                                   63,316     27,321           --          90,637
Expenses:
  Broadcasting                                   25,891     10,487          220(10)      37,177
                                                                            579(11)
  Publishing                                     20,016         --           --          20,016
  Paging                                             --      3,052           --           3,052
  Corporate and administrative                    2,258         --           --           2,258
  Depreciation                                    2,415      2,385         (625)(12)      4,175
  Amortization of intangible assets               2,247        735        3,515(13)       6,497
  Non-cash compensation paid in common stock      2,321         --           --           2,321
  Management fee                                     --      3,280       (3,280)(14)         --
                                               ---------   --------   -----------    -----------
Total expenses                                   55,148     19,939          409          75,496
                                               ---------   --------   -----------    -----------
Operating income                                  8,168      7,382         (409)         15,141
Miscellaneous income (expense), net                  24         12           --              36
                                               ---------   --------   -----------    -----------
Income before interest expense, minority
 interests and income taxes                       8,192      7,394         (409)         15,177
Interest expense                                  3,325        499         (499)(15)     21,131
                                                                         17,806(16)
                                               ---------   --------   -----------    -----------
Income (loss) before minority interests and
 income taxes                                     4,867      6,895      (17,716)         (5,954)
Minority interests                                   --        547         (547)(17)         --
                                               ---------   --------   -----------    -----------
Income (loss) before income taxes                 4,867      6,348      (17,169)         (5,954)
Income tax expense (benefit)                      1,954         --       (3,972)(6)      (2,018)
                                               ---------   --------   -----------    -----------
  Net income (loss)                               2,913      6,348      (13,197)         (3,936)
Preferred stock dividends                         1,400         --           --           1,400
                                               ---------   --------   -----------    -----------
  Net income (loss) available to common
    stockholders                                $ 1,513    $ 6,348     $(13,197)       $ (5,336)
                                               ---------   --------   -----------    -----------
                                               ---------   --------   -----------    -----------
Average shares outstanding (000s) (18)            7,981                                   7,854
                                               ---------                             -----------
                                               ---------                             -----------
Earnings (loss) per share (19)                  $  0.19                                $  (0.68)
                                               ---------                             -----------
                                               ---------                             -----------
</TABLE>
 
                                       24
<PAGE>
    The pro forma adjustments to reflect the Augusta Acquisition, this Offering,
the KTVE Sale, the Phipps Acquisition, the Financing and the Concurrent Offering
are as follows:
 
STATEMENT OF OPERATIONS -- YEAR ENDED DECEMBER 31, 1995
 
1.   Reflects the classification of national sales representative commissions as
     an expense consistent with the presentation by the Company.
 
2.   Reflects  decreased annual depreciation resulting  from the change in asset
     lives  in  connection  with  the  preliminary  allocation  of  the  Augusta
     Acquisition purchase price to the newly acquired property and equipment, at
     fair market value.
 
3.   Reflects annual amortization of $107,000 on the Augusta Business' financing
     costs  over a seven-year  period. Also reflects  the annual amortization of
     $813,000 on the intangible assets  associated with the Augusta  Acquisition
     over a 40-year period.
 
4.   Reflects  the  elimination  of  the  corporate  allocation  to  the Augusta
     Business by its previous owner which will not be incurred by the Company.
 
5.   Reflects increased annual interest expense  of $155,000 due to an  interest
     rate  adjustment on the  Senior Note; increased  annual interest expense of
     $2.4 million on the Senior Credit Facility at LIBOR plus 3.5%, based on  an
     increase  in  the debt  level subsequent  to  the Augusta  Acquisition; and
     annual interest expense of  $800,000 on the 8%  Note. Three month LIBOR  on
     January 4, 1996 was approximately 5.625%.
 
6.   Reflects  the  adjustment  of the  income  tax provision  to  the estimated
     effective tax rate.
 
7.   Reflects decreased annual interest  expense of $4.7  million on the  Senior
     Credit  Facility resulting from payment from  the proceeds of this Offering
     of $52.1 million in  principal, bearing interest  at an estimated  interest
     rate  of  8.96% per  annum. Also  reflects a  reduction of  annual interest
     expense of $800,000  on the 8%  Note which  will be converted  to Series  A
     Preferred Stock.
 
8.   Reflects  annual dividends on the Company's Series A and Series B Preferred
     Stock.
 
9.   Reflects the elimination  of the  results of  operations of  KTVE. The  pro
     forma  adjustments  exclude  an  estimated gain  of  $5.4  million  (net of
     estimated income taxes of $2.8 million) from the KTVE Sale.
 
10.  Reflects additional accounting and administrative expenses associated  with
     the Phipps Business.
 
11.  Reflects  increased pension expense  for the Phipps  Business subsequent to
     the Phipps Acquisition. Historical pension expense for the Phipps  Business
     was  a  credit  of  $449,000 while  pension  expense  for  these operations
     subsequent to  the Phipps  Acquisition  is expected  to  be an  expense  of
     approximately $130,000.
 
12.  Reflects  decreased annual depreciation resulting  from the change in asset
     lives in connection with the newly acquired property and equipment (at fair
     market value) of the Phipps Acquisition.
 
13.  Reflects annual  amortization  of  intangible assets  associated  with  the
     Phipps Acquisition over a 40-year period.
 
14.  Reflects  elimination of the  corporate allocation to  the Phipps Business.
     Such amounts will  not be incurred  by the Company  in connection with  its
     operations of the Phipps Business.
 
15.  Reflects  the elimination of interest expense associated with borrowings of
     the Phipps Business which will not be assumed by the Company.
 
16.  Reflects increased annual interest expense  of $16.3 million on the  Notes,
     which  includes annual amortization expense  of $525,000 resulting from the
     transaction costs relating to the  issuance of the Notes, increased  annual
     interest  expense of $1.2  million relating to  additional borrowings under
     the Senior Credit  Facility at  an estimated  interest rate  of 8.96%  plus
     amortization  of  additional  deferred  financing  costs  of  $214,000, and
     increased annual  interest expense  of  $125,000 due  to an  interest  rate
     adjustment from 10.7% to 11.2% on the Senior Note.
 
17.  Reflects  the elimination of minority  interests associated with the Phipps
     Business, because such minority  interests will be acquired  as part of  of
     the Phipps Acquisition.
 
18.  Average  outstanding shares used to calculate pro forma earnings (loss) per
     share are based on  weighted average common  shares outstanding during  the
     period, adjusted for this Offering.
 
19.  If  the issuance of Class B Common Stock and retirement of $52.1 million in
     debt under the Senior Credit Facility  had taken place at the beginning  of
     1995,  pro forma net income (1995 historical earnings adjusted for interest
     expense in connection with  the payment under  the Senior Credit  Facility,
     net of income tax) would have been $3.0 million, or $0.38 per share.
 
20.  In  connection  with the  Phipps Acquisition,  the  Company is  seeking FCC
     approval of the assignment  of the television  broadcast licenses for  WCTV
     and  WKXT. Current FCC  regulations will require the  Company to divest its
     ownership interest in  WALB and WJHG.  In order to  satisfy applicable  FCC
     requirements,  the Company, subject  to FCC approval,  intends to swap such
     assets for assets of  one or more television  stations of comparable  value
     and  with comparable  broadcast cash flow  in a  transaction qualifying for
     deferred capital gains treatment  under the "like-kind exchange"  provision
     of Section 1033 of the Code. If the Company is unable to effect such a swap
     on  satisfactory  terms within  the  time period  granted  by the  FCC, the
     Company may transfer such assets to a trust with a view towards the trustee
     effecting a swap or sale of  such assets. Any such trust arrangement  would
     be  subject to the approval of  the FCC. See "Risk Factors--FCC Divestiture
     Requirement" and "Business--Federal Regulation of the Company's Business."
 
    Condensed income statement data of WALB and WJHG are as follows:
 
<TABLE>
<CAPTION>
                                                                         YEAR ENDED DECEMBER 31, 1995
                                                                       --------------------------------
                                                                            WALB             WJHG
                                                                       ---------------  ---------------
<S>                                                                    <C>              <C>
Broadcasting revenues................................................     $   9,445        $   3,843
Expenses.............................................................         4,650            3,573
                                                                            -------          -------
Operating income.....................................................         4,795              270
Other income.........................................................            15               60
                                                                            -------          -------
Income before income taxes...........................................         4,810              330
                                                                            -------          -------
Net income...........................................................     $   2,984        $     205
                                                                            -------          -------
                                                                            -------          -------
Media Cash Flow......................................................     $   5,103        $     549
                                                                            -------          -------
                                                                            -------          -------
</TABLE>
 
                                       25
<PAGE>
              UNAUDITED PRO FORMA CONDENSED COMBINED BALANCE SHEET
                            AS OF DECEMBER 31, 1995
                             (DOLLARS IN THOUSANDS)
<TABLE>
<CAPTION>
                               HISTORICAL        PRO FORMA
                           -------------------  ADJUSTMENTS
                                      AUGUSTA   FOR AUGUSTA   PRO FORMA                       PRO FORMA
                           COMPANY    BUSINESS  ACQUISITION    COMPANY       OFFERING          COMPANY      KTVE SALE(7)
                           --------   --------  -----------   ----------   ------------      ------------   -------------
<S>                        <C>        <C>       <C>           <C>          <C>               <C>            <C>
ASSETS:
Cash                       $   560    $   334    $   (334)(1)  $    560    $     18,950(5)     $ 19,510       $  9,500
Trade accounts receivable    9,560      1,748          --        11,308              --          11,308             --
Recoverable income taxes     1,347         --          --         1,347              --           1,347         (1,347)
Inventories                    553         --          --           553              --             553             --
Current portion of
 program broadcast rights    1,153        924        (260)(2)     1,817              --           1,817           (204)
Prepaid expenses and
 other current assets          264         55          --           319              --             319            (33)
                           --------   --------  -----------   ----------   ------------      ------------   -------------
Total current assets        13,437      3,061        (594)       15,904          18,950          34,854          7,916
Property and
 equipment-net              17,017      1,778         402(1)     19,197              --          19,197         (1,748)
Other assets
Deferred acquisition
 costs                       3,330         --      (1,500)(1)       454              --             454             --
                                                   (1,376)(3)
Deferred loan costs          1,232         --         751(3)      1,983              --           1,983             --
Goodwill and other
 intangibles                42,004      4,129      27,652(1)     74,410              --          74,410         (2,322)
                                                      625(3)
Other                        1,220      2,571      (2,518)(2)     1,273              --           1,273            (17)
                           --------   --------  -----------   ----------   ------------      ------------   -------------
Total other assets          47,786      6,700      23,634        78,120              --          78,120         (2,339)
                           --------   --------  -----------   ----------   ------------      ------------   -------------
  Total assets             $78,240    $11,539    $ 23,442      $113,221    $     18,950        $132,171       $  3,829
                           --------   --------  -----------   ----------   ------------      ------------   -------------
                           --------   --------  -----------   ----------   ------------      ------------   -------------
LIABILITIES AND
 STOCKHOLDERS' EQUITY:
Trade accounts payable     $ 3,753    $   233    $   (233)(1)  $  3,753    $         --        $  3,753       $     --
Employee compensation and
 benefits                    4,213         --          --         4,213              --           4,213             --
Accrued expenses               561         --         452(1)      1,013              --           1,013             --
Accrued interest             1,064         --          --         1,064              --           1,064             --
Income taxes payable            --         --          --            --              --              --          1,461
Current portion of
 broadcast program
 obligations                 1,205        898        (260)(2)     1,843              --           1,843           (205)
Deferred paging service
 income                         --         --          --            --              --              --             --
Current portion of
 long-term debt              2,862         --          --         2,862              --           2,862             --
                           --------   --------  -----------   ----------   ------------      ------------   -------------
Total current liabilities   13,658      1,131         (41)       14,748              --          14,748          1,256
Long-term debt              51,463         --      33,728(4)     85,191         (10,000)(5)      23,091             --
                                                                                (52,100)(6)
 
Deferred credits             4,133      2,681      (2,518)(2)     4,296              --           4,296             (3)
Minority interests              --         --          --            --              --              --             --
Stockholders' equity
Series A Preferred Stock        --         --          --            --          10,000(5)       10,000             --
Series B Preferred Stock        --         --          --            --          10,000(5)       10,000             --
Class A Common Stock, no
 par value                   6,796         --          --         6,796              --           6,796             --
Class B Common Stock, no
 par value                      --         --          --            --          61,050(5)       61,050             --
Retained earnings            8,828         --          --         8,828              --           8,828          2,576
Net equity of acquired
 operations                     --      7,727      (7,727)(1)        --              --              --             --
                           --------   --------  -----------   ----------   ------------      ------------   -------------
                            15,624      7,727      (7,727)       15,624          81,050          96,674          2,576
Treasury stock              (6,638)        --          --        (6,638)             --          (6,638)            --
                           --------   --------  -----------   ----------   ------------      ------------   -------------
                             8,986      7,727      (7,727)        8,986          81,050          90,036          2,576
                           --------   --------  -----------   ----------   ------------      ------------   -------------
  Total liabilities and
   stockholders' equity    $78,240    $11,539    $ 23,442      $113,221    $     18,950        $132,171       $  3,829
                           --------   --------  -----------   ----------   ------------      ------------   -------------
                           --------   --------  -----------   ----------   ------------      ------------   -------------
 
<CAPTION>
 
                           PRO FORMA    PHIPPS     PRO FORMA         PRO FORMA
                            COMPANY    BUSINESS   ADJUSTMENTS      COMBINED (12)
                           ---------   --------  --------------    --------------
<S>                        <C>         <C>       <C>               <C>
ASSETS:
Cash                       $ 29,010    $   620    $(185,000)(8)       $    560
                                                    144,750(10)
                                                     11,800(11)
                                                       (620)(9)
Trade accounts receivable    11,308      5,153           --             16,461
Recoverable income taxes         --         --           --                 --
Inventories                     553         --           --                553
Current portion of
 program broadcast rights     1,613        919           --              2,532
Prepaid expenses and
 other current assets           286        348         (348)(9)            286
                           ---------   --------  --------------    --------------
Total current assets         42,770      7,040      (29,418)            20,392
Property and
 equipment-net               17,449     10,493           --             27,942
Other assets
Deferred acquisition
 costs                          454         --           --                454
 
Deferred loan costs           1,983         --        5,250(10)          8,733
                                                      1,500(11)
Goodwill and other
 intangibles                 72,088      9,455        9,455(9)         242,048
                                                    169,960(8)
Other                         1,256        575           --              1,831
                           ---------   --------  --------------    --------------
Total other assets           75,781     10,030      167,255            253,066
                           ---------   --------  --------------    --------------
  Total assets             $136,000    $27,563    $ 137,837           $301,400
                           ---------   --------  --------------    --------------
                           ---------   --------  --------------    --------------
LIABILITIES AND
 STOCKHOLDERS' EQUITY:
Trade accounts payable     $  3,753    $   366    $    (366)(9)       $  3,753
Employee compensation and
 benefits                     4,213         --           --              4,213
Accrued expenses              1,013        907         (907)(9)          1,013
Accrued interest              1,064         --           --              1,064
Income taxes payable          1,461         --           --              1,461
Current portion of
 broadcast program
 obligations                  1,638        922           --              2,560
Deferred paging service
 income                          --        833           --                833
Current portion of
 long-term debt               2,862      1,390       (1,390)(9)          2,862
                           ---------   --------  --------------    --------------
Total current liabilities    16,004      4,418       (2,663)(1)         17,759
Long-term debt               23,091      3,420       (3,420)(9)        186,391
                                                     13,300(11)
                                                    150,000(10)
Deferred credits              4,293        345           --              4,638
Minority interests               --        586         (586)(9)             --
Stockholders' equity
Series A Preferred Stock     10,000         --           --             10,000
Series B Preferred Stock     10,000         --           --             10,000
Class A Common Stock, no
 par value                    6,796         --           --              6,796
Class B Common Stock, no
 par value                   61,050         --           --             61,050
Retained earnings            11,404         --           --             11,404
Net equity of acquired
 operations                      --     18,794      (18,794)(8)             --
                           ---------   --------  --------------    --------------
                             99,250     18,794      (18,794)            99,250
Treasury stock               (6,638)        --           --             (6,638)
                           ---------   --------  --------------    --------------
                             92,612     18,794      (18,794)            92,612
                           ---------   --------  --------------    --------------
  Total liabilities and
   stockholders' equity    $136,000    $27,563    $ 137,837           $301,400
                           ---------   --------  --------------    --------------
                           ---------   --------  --------------    --------------
</TABLE>
 
                                       26
<PAGE>
The pro forma adjustments to reflect the Augusta Acquisition, this Offering, the
KTVE Sale, the Phipps Acquisition, the Financing and the Concurrent Offering are
as follows:
 
BALANCE SHEET - DECEMBER 31, 1995
 
1.   Reflects the Augusta  Acquisition, including a  $1.5 million deposit  which
     was  recorded as a deferred acquisition cost by the Company at December 31,
     1995. Pursuant to the acquisition agreement, cash balances were retained by
     the seller and  certain accounts payable  were paid prior  to closing.  The
     Company  has recorded  a preliminary  allocation of  the purchase  price of
     $35.9 million to the tangible  assets and liabilities based upon  estimates
     of fair market value at January 4, 1996 as follows:
 
<TABLE>
<S>                                                                                                   <C>
Trade accounts receivable...........................................................................  $    1,748
Current portion of program broadcast rights.........................................................         924
Prepaid expenses and other current assets...........................................................          55
Property and equipment..............................................................................       2,180
Goodwill and other intangibles......................................................................      32,406
Other...............................................................................................       2,571
Accrued expenses....................................................................................        (452)
Current portion of program broadcast obligations....................................................        (898)
Deferred credits....................................................................................      (2,681)
 
Purchase price of the Augusta Business including expenses...........................................  $   35,853
                                                                                                      ----------
                                                                                                      ----------
 
Historical book value of the Augusta Business.......................................................  $   (7,727)
Assets not acquired and liabilities not assumed-net.................................................       4,280
                                                                                                      ----------
Net assets acquired.................................................................................      (3,447)
Purchase price of Augusta Business..................................................................      35,853
                                                                                                      ----------
Goodwill and other intangibles......................................................................  $   32,406
                                                                                                      ----------
                                                                                                      ----------
</TABLE>
 
     The  excess of  purchase price over  amounts allocated to  the net tangible
     assets will be amortized  on a straight-line basis  over a 40-year  period.
     Also  reflects the elimination of assets of the Augusta Business which were
     not purchased by the Company.
 
2.   Reflects an adjustment in accounting  method for recording film  exhibition
     rights and liabilities to conform to the Company's accounting method.
 
3.   Reflects purchase costs and financing fees and expenses associated with the
     Augusta  Acquisition which were previously  treated as deferred acquisition
     costs.
 
4.   Reflects the sale of the 8% Note and additional borrowings of $23.7 million
     under the Senior Credit Facility.
 
5.   Reflects the  issuance  net  of  fees and  expenses  of  (i)  approximately
     3,500,000  shares of  Class B  Common Stock at  an estimated  $19 per share
     pursuant to this Offering,  (ii) Series A Preferred  Stock in exchange  for
     the  8% Note and (iii)  $10 million of Series  B Preferred Stock to certain
     affiliates of the Company.
 
6.   Reflects a repayment of  $52.1 million on the  Senior Credit Facility  from
     funds available subsequent to this Offering.
 
7.   Reflects  the proposed KTVE  Sale for $9.5  million plus the  amount of the
     accounts receivable on the date of the closing. The transaction is  subject
     to  regulatory approval  and is  expected to  close by  September 1996. See
     "Risk Factors -- Possible Non-Consummation of the KTVE Sale."
 
8.   Reflects the purchase of the  Phipps Business and a preliminary  allocation
     of  the  purchase  price  of  $185.0 million  to  the  tangible  assets and
     liabilities based upon estimates of fair market value at December 31,  1995
     as follows:
 
<TABLE>
<S>                                                                                                  <C>
Trade accounts receivable..........................................................................  $     5,153
Current portion of program broadcast rights........................................................          919
Property and equipment.............................................................................       10,493
Goodwill and other intangibles.....................................................................      169,960
Other..............................................................................................          575
Current portion of broadcast program obligations...................................................         (922)
Deferred paging service income.....................................................................         (833)
Deferred credits...................................................................................         (345)
                                                                                                     -----------
Purchase price of Phipps Business including expenses...............................................  $   185,000
                                                                                                     -----------
                                                                                                     -----------
Historical book value of Phipps Business...........................................................  $   (18,794)
Assets not acquired and liabilities not assumed-net................................................        3,754
                                                                                                     -----------
Net assets acquired................................................................................      (15,040)
Purchase price of Phipps Business..................................................................      185,000
                                                                                                     -----------
Goodwill and other intangibles.....................................................................  $   169,960
                                                                                                     -----------
                                                                                                     -----------
</TABLE>
 
     The  excess of purchase price over amounts allocated to net tangible assets
     will be  amortized on  a straight-line  basis over  a 40-year  period.  The
     allocation  of the purchase  price is subject to  adjustment based upon the
     results of pending appraisals.
 
9.   Reflects the elimination of  certain of the assets  and liabilities of  the
     Phipps Business, which were not included in the Phipps Acquisition.
 
10.  Reflects  the issuance of the Notes pursuant to the Concurrent Offering and
     fees and expenses associated with the Concurrent Offering.
 
11.  Reflects borrowings of $13.3  million under the  Senior Credit Facility  in
     order  to complete  the Phipps Acquisition  and estimated  expenses of $1.5
     million in connection with the contemplated amendment to the Senior  Credit
     Facility.  See  "Description  of  Certain  Indebtedness  --  Senior  Credit
     Facility"
 
12.  In connection  with the  Phipps  Acquisition, the  Company is  seeking  FCC
     approval  of the assignment  of the television  broadcast licenses for WCTV
     and WKXT. Current FCC  regulations will require the  Company to divest  its
     ownership  interest in  WALB and WJHG.  In order to  satisfy applicable FCC
     requirements, the Company, subject  to FCC approval,  intends to swap  such
     assets for assets of one or
 
                                       27
<PAGE>
     more  television stations of comparable value and with comparable broadcast
     cash flow in a transaction qualifying for deferred capital gains  treatment
     under  the "like-kind exchange"  provision of Section 1033  of the Code. If
     the Company is unable  to effect such a  swap on satisfactory terms  within
     the time period granted by the FCC, the Company may transfer such assets to
     a  trust with a view  towards the trustee effecting a  swap or sale of such
     assets. Any such trust arrangement would be subject to the approval of  the
     FCC.    See   "Risk   Factors   --   FCC   Divestiture   Requirement"   and
     "Business--Federal Regulation of the Company's Business."
 
    Condensed balance sheets of WALB and WJHG are as follows:
 
<TABLE>
<CAPTION>
                                                                                       YEAR ENDED DECEMBER 31, 1995
                                                                                     --------------------------------
                                                                                          WALB             WJHG
                                                                                     ---------------  ---------------
<S>                                                                                  <C>              <C>
Current assets.....................................................................     $   1,996        $     822
Property and equipment.............................................................         1,806              973
Other assets.......................................................................            67                3
                                                                                     ---------------  ---------------
Total assets.......................................................................     $   3,869        $   1,798
                                                                                     ---------------  ---------------
                                                                                     ---------------  ---------------
Current liabilities................................................................     $     985        $     447
Other liabilities..................................................................           227           --
Stockholders' equity...............................................................         2,657            1,351
                                                                                     ---------------  ---------------
Total liabilities and stockholders equity..........................................     $   3,869        $   1,798
                                                                                     ---------------  ---------------
                                                                                     ---------------  ---------------
</TABLE>
 
                                       28
<PAGE>
                       SELECTED HISTORICAL FINANCIAL DATA
            (DOLLARS IN THOUSANDS, EXCEPT RATIO AND PER SHARE DATA)
 
SELECTED FINANCIAL DATA OF THE COMPANY
    Set  forth below are certain selected historical consolidated financial data
of the  Company.  This  information  should be  read  in  conjunction  with  the
consolidated  financial  statements of  the  Company and  related  notes thereto
appearing  elsewhere  herein  and  "Management's  Discussion  and  Analysis   of
Financial  Condition  and Results  of  Operations-Results of  Operations  of the
Company." The selected consolidated  financial data for, and  as of the end  of,
each  of the years in  the four-year period ended  December 31, 1995 are derived
from the audited consolidated financial statements of the Company. The  selected
consolidated  financial data for, and as of the year ended December 31, 1991 are
derived from unaudited  financial statements, since  the Company had  a June  30
fiscal year end.
 
<TABLE>
<CAPTION>
                                                                                  YEAR ENDED DECEMBER 31,
                                                              ---------------------------------------------------------------
                                                                 1991         1992         1993         1994         1995
                                                              -----------  -----------  -----------  -----------  -----------
<S>                                                           <C>          <C>          <C>          <C>          <C>
                                                              (UNAUDITED)
STATEMENT OF INCOME DATA:
Operating revenues:
  Broadcasting (less agency commissions)....................     $ 13,553     $ 15,131     $ 15,004     $ 22,826     $ 36,750
  Publishing................................................        8,968        9,512       10,109       13,692       21,866
                                                              -----------  -----------  -----------  -----------  -----------
Total revenues..............................................       22,521       24,643       25,113       36,518       58,616
Expenses:
  Broadcasting..............................................        9,672        9,753       10,029       14,864       23,202
  Publishing................................................        6,444        6,752        7,662       11,198       20,016
  Corporate and administrative..............................        1,889        2,627        2,326        1,959        2,258
  Depreciation..............................................        1,487        1,197        1,388        1,745        2,633
  Amortization of intangible assets.........................           14           44          177          396        1,326
  Non-cash compensation paid in common stock................           --           --           --           80        2,321
                                                              -----------  -----------  -----------  -----------  -----------
Total expenses..............................................       19,506       20,373       21,582       30,242       51,756
                                                              -----------  -----------  -----------  -----------  -----------
Operating income............................................        3,015        4,270        3,531        6,276        6,860
                                                              -----------  -----------  -----------  -----------  -----------
Miscellaneous income (expense), net.........................          778       (1,519)         202          189          143
                                                              -----------  -----------  -----------  -----------  -----------
Income from continuing operations before interest expense
 and income taxes...........................................        3,793        2,751        3,733        6,465        7,003
Interest expense............................................          787        1,486          985        1,923        5,438
                                                              -----------  -----------  -----------  -----------  -----------
Income from continuing operations before income taxes.......        3,006        1,265        2,748        4,542        1,565
Federal and state income taxes..............................        1,156          869        1,068        1,776          634
                                                              -----------  -----------  -----------  -----------  -----------
Income from continuing operations...........................        1,850          396        1,680        2,766          931
Discontinued business:
  Income (loss) from operations of discontinued business,
   net of applicable income tax expense (benefit) of ($55),
   ($79) and $30, respectively..............................          (90)        (129)          48           --           --
  Gain on disposal of discontinued business, net of
   applicable income tax expense of $501....................           --           --          818           --           --
                                                              -----------  -----------  -----------  -----------  -----------
Net income..................................................     $  1,760     $    267     $  2,546     $  2,766     $    931
                                                              -----------  -----------  -----------  -----------  -----------
                                                              -----------  -----------  -----------  -----------  -----------
Average outstanding common shares (000s)....................        6,469        4,668        4,611        4,689        4,481
                                                              -----------  -----------  -----------  -----------  -----------
                                                              -----------  -----------  -----------  -----------  -----------
Income from continuing operations per common share..........     $   0.29     $   0.09     $   0.36     $   0.39     $   0.21
                                                              -----------  -----------  -----------  -----------  -----------
                                                              -----------  -----------  -----------  -----------  -----------
Cash dividends per common share.............................     $   0.05     $   0.07     $   0.07     $   0.07     $   0.08
                                                              -----------  -----------  -----------  -----------  -----------
                                                              -----------  -----------  -----------  -----------  -----------
BALANCE SHEET DATA (AT END OF PERIOD):
  Working capital...........................................     $  6,740     $  2,976     $  2,579     $  1,075     $   (221)
  Total assets..............................................       31,548       24,173       21,372       68,789       78,240
  Total debt................................................       20,378       12,412        7,759       52,940       54,325
  Total stockholders' equity................................        5,853        4,850        7,118        5,001        8,986
OTHER DATA:
Media Cash Flow (1).........................................     $  6,405     $  8,079     $  7,371     $ 10,522     $ 15,559
Operating cash flow (2).....................................        4,516        5,452        5,044        8,567       13,309
EBITDA (3)..................................................        4,516        5,512        5,095        8,498       13,140
Capital expenditures........................................        2,235        2,216        2,582        1,768        3,280
Ratio of Media Cash Flow to interest expense................          8.1          5.4          7.5          5.5          2.9
Ratio of operating cash flow to interest expense............          5.7          3.7          5.1          4.5          2.4
Ratio of total debt to Media Cash Flow......................          3.2          1.5          1.1          5.0          3.5
Ratio of total debt to operating cash flow..................          4.5          2.3          1.5          6.2          4.1
Ratio of earnings to fixed charges (4)......................          4.7          1.8          3.4          3.1          1.3
</TABLE>
 
- ------------------------------
(1)  Media   Cash  Flow  represents  operating   income  plus  depreciation  and
     amortization (including amortization of  program license rights),  non-cash
     compensation  and  corporate  overhead, less  payments  of  program license
     liabilities.
(2)  Operating  cash  flow  represents   operating  income  plus   depreciation,
     amortization  (including amortization  of program license  rights) and non-
     cash compensation, less payments for program license liabilities.
(3)  EBITDA represents operating income  plus (i) depreciation and  amortization
     (excluding  amortization  of  program  license  rights)  and  (ii) non-cash
     compensation paid in  common stock  (excluding stock payments  made to  the
     401(k)  plan). EBITDA is  presented not as a  measure of operating results,
     but rather  to  provide additional  information  related to  the  Company's
     ability  to service debt. EBITDA should not be considered as an alternative
     to either (x)  operating income determined  in accordance with  GAAP as  an
     indicator  of  operating  performance  or  (y)  cash  flows  from operating
     activities (determined in accordance with GAAP) as a measure of liquidity.
(4)  For purposes of this item, "fixed charges" represent interest, the interest
     element of rental  expense, capitalized interest  and amortization of  debt
     issuance  costs and  "earnings" represent  net income  (loss) before income
     taxes, discontinued operations, extraordinary  items, cumulative effect  of
     change in accounting principles and fixed charges.
 
                                       29
<PAGE>
SELECTED FINANCIAL DATA OF THE PHIPPS BUSINESS
 
    Set forth below are certain selected historical financial data of the Phipps
Business.  This information  should be  read in  conjunction with  the financial
statements of the Phipps Business and related notes thereto appearing  elsewhere
herein  and  "Management's Discussion  and Analysis  of Financial  Condition and
Results of  Operations--Results  of  Operations of  the  Phipps  Business."  The
selected  historical financial data for, and as of the end of, each of the years
in the three-year period  ended December 31, 1995  are derived from the  audited
financial  statements of the  Phipps Business. The  selected financial data for,
and as of the  end of, each of  the years ended December  31, 1991 and 1992  are
derived from the unaudited accounting records of the Phipps Business.
 
<TABLE>
<CAPTION>
                                                                                  YEAR ENDED DECEMBER 31,
                                                              ---------------------------------------------------------------
                                                                 1991        1992(1)       1993         1994         1995
                                                              -----------  -----------  -----------  -----------  -----------
<S>                                                           <C>          <C>          <C>          <C>          <C>
                                                              (UNAUDITED)  (UNAUDITED)
STATEMENT OF INCOME DATA:
Operating revenues:
  Broadcasting (less agency commissions)....................  $    10,492  $    14,523  $    19,460  $    21,524  $    22,424
  Paging....................................................        3,369        3,646        3,788        4,277        4,897
                                                              -----------  -----------  -----------  -----------  -----------
Total revenues..............................................       13,861       18,169       23,248       25,801       27,321
Expenses:
  Broadcasting..............................................        5,298        7,518       10,734       10,211       10,487
  Paging....................................................        2,356        2,298        2,529        2,764        3,052
  Management fees...........................................          579          973        2,462        2,486        3,280
  Depreciation and amortization.............................        1,513        1,734        2,836        2,672        3,120
                                                              -----------  -----------  -----------  -----------  -----------
Total expenses..............................................        9,746       12,523       18,561       18,133       19,939
                                                              -----------  -----------  -----------  -----------  -----------
Operating income............................................        4,115        5,646        4,687        7,668        7,382
Miscellaneous income (expense), net.........................            5            8           16          666           12
                                                              -----------  -----------  -----------  -----------  -----------
Income before interest expense and minority interests.......        4,120        5,654        4,703        8,334        7,394
Interest expense............................................          162          442          632          480          499
                                                              -----------  -----------  -----------  -----------  -----------
Income before minority interests............................        3,958        5,212        4,071        7,854        6,895
Minority interests..........................................           --          331          140          635          547
                                                              -----------  -----------  -----------  -----------  -----------
  Net income................................................  $     3,958  $     4,881  $     3,931  $     7,219  $     6,348
                                                              -----------  -----------  -----------  -----------  -----------
                                                              -----------  -----------  -----------  -----------  -----------
Supplemental unaudited pro forma information: (2)
  Net income, as above......................................        3,958        4,881        3,931        7,219        6,348
  Pro forma provision for income tax expense................        1,504        1,855        1,500        2,743        2,413
                                                              -----------  -----------  -----------  -----------  -----------
Pro forma net income........................................  $     2,454  $     3,026  $     2,431  $     4,476  $     3,935
                                                              -----------  -----------  -----------  -----------  -----------
                                                              -----------  -----------  -----------  -----------  -----------
BALANCE SHEET DATA (AT END OF PERIOD):
Working capital.............................................  $       595  $       615  $     1,127  $     1,421  $     2,622
Total assets................................................        8,931       25,068       25,074       25,298       27,563
Total debt..................................................        1,388        7,697        6,542        6,065        4,810
Minority interests..........................................           --        1,154          824          728          586
Owner's equity..............................................        6,351       13,276       14,306       15,465       18,794
OTHER DATA:
Media Cash Flow (3).........................................  $     6,207  $     7,968  $    10,466  $    12,983  $    13,696
Operating cash flow (4).....................................        5,628        6,994        8,003       10,498       10,416
EBITDA (5)..................................................        5,627        7,380        7,523       10,340       10,502
Capital expenditures........................................        1,009        2,258        3,538        3,353        3,188
</TABLE>
 
- ------------------------------
(1) Includes  the acquisition of a majority interest in WKXT in July 1992, which
    was accounted for using the purchase method of accounting.
 
(2) John H. Phipps, Inc. and its subsidiaries file a consolidated federal income
    tax return and separate state tax returns. Income tax expense for the Phipps
    Business is not presented  in the financial statements  as such amounts  are
    computed and paid by John H. Phipps, Inc. Pro forma federal and state income
    taxes for the Phipps Business are calculated on a pro forma, separate return
    basis.
 
(3) Media  Cash Flow represents operating income plus depreciation, amortization
    (including amortization of  program license rights)  and corporate  overhead
    less payments of program license liabilities.
 
(4) Operating  cash  flow  represents  operating  income  plus  depreciation and
    amortization  (including  amortization  of  program  license  rights)   less
    payments for program license liabilities.
 
(5) EBITDA  represents  operating  income  plus  depreciation  and  amortization
    (excluding amortization of program license rights). EBITDA is presented  not
    as  a  measure  of  operating  results,  but  rather  to  provide additional
    information related to the Company's ability to service debt. EBITDA  should
    not  be  considered  as  an  alternative  to  either  (x)  operating  income
    determined in accordance with GAAP as an indicator of operating  performance
    or  (y) cash flows from operating  activities (determined in accordance with
    GAAP) as a measure of liquidity.
 
                                       30
<PAGE>
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
RESULTS OF OPERATIONS OF THE COMPANY
 
INTRODUCTION
 
    The following analysis of the financial condition and results of  operations
of  the Company  should be read  in conjunction with  the Company's consolidated
financial statements and notes thereto included elsewhere in this Prospectus.
 
    The Company  derives  its  revenues from  its  television  broadcasting  and
publishing  operations. As a result of  the Kentucky Acquisition (as defined) in
1994,  the  proportion  of  the  Company's  revenues  derived  from   television
broadcasting  has increased and  this proportion will continue  to increase as a
result of the Augusta Acquisition, which was completed in January 1996, and  the
Phipps Acquisition, which is expected to occur by September 1996. As a result of
the   higher  operating   margins  associated  with   the  Company's  television
broadcasting operations,  the  profit  contribution of  these  operations  as  a
percentage of revenues, has exceeded, and is expected to continue to exceed, the
profit contribution of the Company's publishing operations. Set forth below, for
the   periods  indicated,   is  certain  information   concerning  the  relative
contributions of the Company's television broadcasting and publishing operations
(dollars in thousands):
 
<TABLE>
<CAPTION>
                                                                   YEAR ENDED DECEMBER 31,
                                      ----------------------------------------------------------------------------------
                                                 1993                        1994                        1995
                                      --------------------------  --------------------------  --------------------------
                                                     PERCENT OF                  PERCENT OF                  PERCENT OF
                                         AMOUNT        TOTAL         AMOUNT        TOTAL         AMOUNT        TOTAL
                                      ------------  ------------  ------------  ------------  ------------  ------------
<S>                                   <C>           <C>           <C>           <C>           <C>           <C>
TELEVISION BROADCASTING
Revenues                                 $15,003.7          59.8%    $22,826.4          62.5%    $36,750.0          62.7%
Operating income (1)                       4,070.6          66.9       6,556.0          78.4      10,585.2          94.1
 
PUBLISHING
Revenues                                 $10,109.4          40.2%    $13,692.0          37.5%    $21,866.2          37.3%
Operating income (1)                       2,009.1          33.1       1,804.0          21.6         660.2           5.9
</TABLE>
 
- ------------------------
(1) Excludes any allocation of corporate and administrative expenses.
 
TELEVISION BROADCASTING
 
    Set forth below are the principal  types of broadcasting revenues earned  by
the  Company's television stations for the  periods indicated and the percentage
contribution of each to total Company revenues (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                                   YEAR ENDED DECEMBER 31,
                                      ----------------------------------------------------------------------------------
                                                 1993                        1994                        1995
                                      --------------------------  --------------------------  --------------------------
                                                     PERCENT OF                  PERCENT OF                  PERCENT OF
                                                       TOTAL                       TOTAL                       TOTAL
                                                      COMPANY                     COMPANY                     COMPANY
                                         AMOUNT       REVENUES       AMOUNT       REVENUES       AMOUNT       REVENUES
                                      ------------  ------------  ------------  ------------  ------------  ------------
<S>                                   <C>           <C>           <C>           <C>           <C>           <C>
Net revenues:
  Local                                   $7,312.3          29.2%    $12,191.4          33.4%    $20,888.1          35.6%
  National                                 6,102.8          24.3       7,804.4          21.4      10,881.1          18.6
  Network compensation                     1,286.1           5.1       1,297.5           3.5       2,486.8           4.2
  Political                                   17.7           0.1       1,029.0           2.8       1,174.2           2.0
  Production and other                       284.8           1.1         504.1           1.4       1,319.8           2.3
                                      ------------  ------------  ------------  ------------  ------------  ------------
                                         $15,003.7          59.8%    $22,826.4          62.5%    $36,750.0          62.7%
                                      ------------  ------------  ------------  ------------  ------------  ------------
                                      ------------  ------------  ------------  ------------  ------------  ------------
</TABLE>
 
                                       31
<PAGE>
    In the Company's broadcasting operations, broadcast advertising is sold  for
placement   either  preceding  or  following   a  television  stations'  network
programming and within local  and syndicated programming. Broadcast  advertising
is  sold in time increments and is priced  primarily on the basis of a program's
popularity among  the  specific audience  an  advertiser desires  to  reach,  as
measured  by Nielsen. In  addition, broadcast advertising  rates are affected by
the number  of  advertisers competing  for  the  available time,  the  size  and
demographic  makeup of the market served by  the station and the availability of
alternative advertising media  in the market  area. Broadcast advertising  rates
are  the highest  during the  most desirable  viewing hours,  with corresponding
reductions during other hours. The ratings of a local station affiliated with  a
major network can be affected by ratings of network programming.
 
    Most  broadcast advertising contracts are short-term, and generally run only
for a few weeks.  The Company estimates that  approximately 56.5% of the  annual
gross  revenues of the Company's television stations for the year ended December
31, 1995 were  generated from local  advertising, which is  sold by a  station's
sales  staff directly to  local accounts, and  the remainder represents national
advertising,  which  is   sold  by  a   station's  national  advertising   sales
representative.  The stations generally pay  commissions to advertising agencies
on  local,  regional  and  national  advertising  and  the  stations  also   pay
commissions to the national sales representative on national advertising.
 
    Broadcast  advertising  revenues are  generally  highest in  the  second and
fourth quarters of each year, due in part to increases in retail advertising  in
the  spring and in the period leading up to and including the holiday season. In
addition, broadcast  advertising  revenues  are  generally  higher  during  even
numbered  election years due to spending by political candidates, which spending
typically is heaviest during the fourth quarter.
 
    The  broadcasting  operations'  primary  operating  expenses  are   employee
compensation,   related  benefits  and  programming   costs.  In  addition,  the
broadcasting operations incur overhead  expenses such as maintenance,  supplies,
insurance,  rent and utilities. A large portion of the operating expenses of the
broadcasting operations is fixed.
 
PUBLISHING
 
    Set forth below are the principal types of publishing revenues earned by the
Company's publishing operations  for the  periods indicated  and the  percentage
contribution of each to total Company revenues (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                                   YEAR ENDED DECEMBER 31,
                                      ----------------------------------------------------------------------------------
                                                 1993                        1994                        1995
                                      --------------------------  --------------------------  --------------------------
                                                     PERCENT OF                  PERCENT OF                  PERCENT OF
                                                       TOTAL                       TOTAL                       TOTAL
                                                      COMPANY                     COMPANY                     COMPANY
                                         AMOUNT       REVENUES       AMOUNT       REVENUES       AMOUNT       REVENUES
                                      ------------  ------------  ------------  ------------  ------------  ------------
<S>                                   <C>           <C>           <C>           <C>           <C>           <C>
Revenues:
  Retail advertising                      $5,734.3          22.8%     $7,460.3          20.4%    $11,044.2          18.8%
  Classified                               2,336.5           9.3       3,174.2           8.7       5,323.8           9.1
  Circulation                              2,011.8           8.0       2,628.9           7.2       3,783.8           6.5
  Other                                       26.8           0.1         428.6           1.2       1,714.4           2.9
                                      ------------  ------------  ------------  ------------  ------------  ------------
                                         $10,109.4          40.2%    $13,692.0          37.5%    $21,866.2          37.3%
                                      ------------  ------------  ------------  ------------  ------------  ------------
                                      ------------  ------------  ------------  ------------  ------------  ------------
</TABLE>
 
    In  the Company's publishing operations, advertising contracts are generally
annual and primarily provide  for a commitment as  to the volume of  advertising
purchased  by a  customer. The  publishing operations'  advertising revenues are
primarily  generated  from   retail  advertising.  As   with  the   broadcasting
operations,  the publishing  operations' revenues  are generally  highest in the
second and fourth quarters of each year.
 
    The  publishing  operations'   primary  operating   expenses  are   employee
compensation,  related  benefits and  newsprint  costs. In  addition, publishing
operations incur  overhead expenses  such as  maintenance, supplies,  insurance,
rent  and utilities. A large portion of the operating expenses of the publishing
operations  is  fixed,   although  the  Company   has  experienced   significant
variability in its newsprint costs in recent years.
 
                                       32
<PAGE>
MEDIA CASH FLOW
 
    The following table sets forth certain operating data for both the broadcast
and  publishing operations for the years ended  December 31, 1993, 1994 and 1995
(dollars in thousands):
 
<TABLE>
<CAPTION>
                                                                        YEAR ENDED DECEMBER 31,
                                                                   ----------------------------------
                                                                      1993        1994        1995
                                                                   ----------  ----------  ----------
<S>                                                                <C>         <C>         <C>
Operating income                                                     $3,530.7    $6,276.4    $6,859.7
Add:
  Amortization of program license rights                                924.9     1,218.0     1,647.0
  Depreciation and amortization                                       1,564.8     2,141.6     3,958.9
  Corporate overhead                                                  2,326.7     1,958.4     2,258.3
  Non-cash compensation and contributions to the Company's 401(k)
   plan,
   paid in common stock                                                     -       109.5     2,612.2
Less:
  Payments for program license liabilities                             (976.2)   (1,181.6)   (1,776.8)
                                                                   ----------  ----------  ----------
Media Cash Flow (1)                                                  $7,370.9   $10,522.3   $15,559.3
                                                                   ----------  ----------  ----------
                                                                   ----------  ----------  ----------
</TABLE>
 
- ------------------------
(1) Of Media  Cash  Flow, $4.9  million,  $8.0  million and  $13.6  million  was
    attributable  to  the Company's  broadcasting operations  in 1993,  1994 and
    1995, respectively.
 
    "Media Cash  Flow"  is  defined  as  operating  income  from  broadcast  and
publishing  operations (and includes paging with  regard to the Phipps Business)
before income taxes  and interest  expense, plus  depreciation and  amortization
(including  amortization of  program license rights),  non-cash compensation and
corporate overhead, less payments for  program license liabilities. The  Company
has  included Media  Cash Flow  data because  such data  are commonly  used as a
measure of performance for broadcast companies and are also used by investors to
measure a company's ability to service debt. Media Cash Flow is not, and  should
not  be used as, an indicator or  alternative to operating income, net income or
cash flow as reflected in the  consolidated financial statements of the  Company
and  is not  a measure  of financial  performance under  GAAP and  should not be
considered in isolation or as a substitute for measures of performance  prepared
in accordance with GAAP.
 
ACQUISITIONS
 
    Since  1994, the Company  has completed several  broadcasting and publishing
acquisitions. The operating results of the Company reflect significant increases
in substantially all line  items between the years  ended December 31, 1994  and
December  31, 1995. The principal reason  for these increases is the acquisition
by the  Company in  September 1994  of WKYT  and WYMT  (together, the  "Kentucky
Business")  for $38.1 million and the  assumption of $2.3 million of liabilities
(the "Kentucky Acquisition"). In addition, during 1994 the Company acquired  THE
ROCKDALE CITIZEN for approximately $4.8 million (May 1994) and four shoppers for
approximately  $1.5 million  (October 1994)  (collectively the  "1994 Publishing
Acquisitions"), and during 1995 the Company acquired the GWINNETT DAILY POST for
approximately $3.7 million (January  1995) and three  shoppers for an  aggregate
purchase  price of approximately $1.4 million (September 1995) (collectively the
"1995 Publishing Acquisitions"). The 1994  Publishing Acquisitions and the  1995
Publishing   Acquisitions  are  collectively  referred  to  as  the  "Publishing
Acquisitions."
 
YEAR ENDED DECEMBER 31, 1995 COMPARED TO YEAR ENDED DECEMBER 31, 1994
 
    REVENUES.  Total  revenues for the  year ended December  31, 1995  increased
$22.1 million or 60.5% over the year ended December 31, 1994, from $36.5 million
to $58.6 million. This increase was attributable to (i) the effect of owning the
Kentucky  Business for all of 1995 versus the last four months of 1994, (ii) the
Publishing Acquisitions and  (iii) increases  in total revenues  of the  Company
(excluding  the Kentucky Business and the Publishing Acquisitions). The Kentucky
Acquisition and the Publishing Acquisitions accounted for $19.3 million or 87.3%
of the revenue increase.
 
    Broadcast net revenues increased $13.9 million or 61.0% over the prior year,
from $22.8  million  to  $36.7  million.  Revenues  generated  by  the  Kentucky
Acquisition accounted for $12.9 million or 92.8% of the increase. On a pro forma
basis,  broadcast  net revenues  for the  Kentucky Business  for the  year ended
December 31, 1995 increased $2.7 million or
 
                                       33
<PAGE>
16.1% over  the  year ended  December  31, 1994,  from  $16.6 million  to  $19.3
million.  Broadcast net revenues, excluding  the Kentucky Acquisition, increased
6.1% or $1.0 million over the prior year. Approximately $889,000 and $304,000 of
the $1.0  million  increase  in  total broadcast  net  revenues,  excluding  the
Kentucky  Acquisition,  were  due  to  higher  local  and  national  advertising
spending, respectively. Approximately $417,000 of  the $1.0 million increase  in
total broadcast net revenues, excluding the Kentucky Acquisition, is a result of
higher  network  compensation  negotiated  by  the  Company  with  CBS  and NBC,
respectively. These increases were  offset by a  $617,000 decrease in  political
advertising revenues associated with cyclical political activity.
 
    Publishing  revenues increased  $8.2 million or  59.7% over  the prior year,
from $13.7 million to $21.9 million. Approximately $6.4 million or 77.8% of  the
increase  was due to the Publishing Acquisitions. Publishing revenues, excluding
the Publishing  Acquisitions, increased  $1.8 million  or 15.5%  over the  prior
year.   Advertising   and   circulation   revenue,   excluding   the  Publishing
Acquisitions, comprised approximately  $885,000 and  $511,000, respectively,  of
the  revenue increase.  This increase in  circulation revenue  can be attributed
primarily to price increases  over the prior year.  This increase in  classified
advertising,  excluding the Publishing Acquisitions, was primarily the result of
rate and  linage  increases. Approximately  $417,000  of the  revenue  increase,
excluding  the Publishing Acquisitions, was the  result of higher special events
and commercial printing revenues.
 
    OPERATING EXPENSES.  Operating expenses for the year ended December 31, 1995
increased $21.5 million  or 71.1% over  the year ended  December 31, 1994,  from
$30.2  million to $51.7  million, primarily due to  the Kentucky Acquisition and
the Publishing Acquisitions.
 
    Broadcasting expenses increased $8.3 million  or 56.1% over the prior  year,
from  $14.9 million to $23.2 million. The increase was attributable primarily to
the Kentucky  Acquisition. On  a pro  forma basis,  broadcast expenses  for  the
Kentucky Business for the year ended December 31, 1995 increased $1.5 million or
14.3%  over  the year  ended  December 31,  1994,  from $10.7  million  to $12.2
million. The increase  in broadcast expenses  for the Kentucky  Business can  be
attributed  primarily to increased payroll  related costs and sales commissions.
Broadcasting expenses, excluding the  Kentucky Acquisition, remained  relatively
constant primarily as a result of lower syndicated film programming costs offset
by higher payroll related costs.
 
    Publishing  expenses increased  $8.8 million or  78.7% over  the prior year,
from $11.2 million to $20.0 million. Approximately $7.1 million or 80.6% of  the
increase  was due to the Publishing Acquisitions. Publishing expenses, excluding
the Publishing Acquisitions, increased $1.7 million or 18.5%, primarily due to a
40% increase  in newsprint  cost, increased  payroll related  costs and  product
delivery and promotion costs.
 
    Corporate  and administrative expenses increased  $300,000 or 15.3% over the
prior year, from $2.0  million to $2.3 million.  This increase was  attributable
primarily  to the amendment of an employment agreement with the Company's former
chief executive officer, which resulted in a $440,000 charge to expense.
 
    Depreciation of property and equipment and amortization of intangible assets
was $3.9 million for the year ended December 31, 1995, compared to $2.1  million
for  the prior  year, an increase  of $1.8  million or 84.9%.  This increase was
primarily the result of  higher depreciation and  amortization costs related  to
the Kentucky Acquisition and the Publishing Acquisitions.
 
    Non-cash  compensation  paid  in  Class A  Common  Stock  resulted  from the
Company's employment agreements with its current President and its former  chief
executive  officer. The  current President's  employment agreement  provides him
with 122,034 shares of  Class A Common Stock  if his employment continues  until
September  1999. The Company will recognize $1.2 million of compensation expense
for this award ratably over such five-year period. This agreement resulted in  a
charge  to expense of $240,000 for the  year ended December 31, 1995 as compared
to $80,000  for the  year ended  December  31, 1994.  In addition,  the  Company
awarded  150,000  shares  of  Class  A Common  Stock,  pursuant  to  the amended
employment agreement with its former chief executive officer, which resulted  in
an expense of $2.1 million, all of which was recognized in 1995.
 
    INTEREST  EXPENSE.  Interest expense increased  $3.5 million or 182.8%, from
$1.9 million for the year ended December  31, 1994 to $5.4 million for the  year
ended  December 31, 1995. This increase  was attributable primarily to increased
levels of debt resulting from the financing of the Kentucky Acquisition and  the
Publishing  Acquisitions. The Company entered into a $25 million notional amount
five year interest rate swap agreement on June 2, 1995, to effectively convert a
portion of its floating rate debt to  a fixed rate basis. Most of the  Company's
outstanding debt under the Senior Credit
 
                                       34
<PAGE>
Facility   is  subject  to  this  interest   rate  swap.  The  Company  recorded
approximately $34,000 of interest expense relative to the interest rate swap  in
1995.  The effective  interest rate of  the Senior Credit  Facility and interest
rate swap at December 31, 1995 was approximately 8.64% and 9.10%, respectively.
 
YEAR ENDED DECEMBER 31, 1994 COMPARED TO YEAR ENDED DECEMBER 31, 1993
 
    REVENUES.  Total  revenues for the  year ended December  31, 1994  increased
$11.4 million or 45.4% over the year ended December 31, 1993, from $25.1 million
to  $36.5 million.  Excluding the Kentucky  Acquisition and  the 1994 Publishing
Acquisitions, the increase was $3.1 million or 12.3%.
 
    Broadcast net revenues increased $7.8 million or 52.1% over the prior  year,
from  $15.0  million to  $22.8 million.  Broadcast  net revenues,  excluding the
Kentucky Acquisition, increased 9.8%  or $1.5 million over  the prior year.  The
Kentucky  Acquisition contributed $6.3  million to this  increase. Excluding the
Kentucky Acquisition, approximately $921,000 of the $1.5 million increase was  a
result  of  higher  levels of  political  advertising spending  due  to cyclical
election activity in  the Company's  broadcast markets.  Excluding the  Kentucky
Acquisition,  local and national advertising  contributed an additional $668,000
to the  revenue  increase. These  increases  were offset  by  decreased  network
compensation  related to the preemption of network programming in favor of local
advertising.
 
    Publishing revenues increased  $3.6 million  or 35.4% over  the prior  year,
from   $10.1  million  to  $13.7   million.  The  1994  Publishing  Acquisitions
contributed $2.0 million  to this increase.  Publishing revenues, excluding  the
1994  Publishing  Acquisitions,  increased  $1.6 million  over  the  prior year.
Advertising  and   circulation  revenues   comprised  $833,000   and   $436,000,
respectively,  of the revenue  increase. Special events  and commercial printing
services accounted for $344,000 of the revenue increase.
 
    OPERATING EXPENSES.  Operating expenses for the year ended December 31, 1994
increased $8.7 million  or 40.1%  over the year  ended December  31, 1993,  from
$21.6   million  to  $30.3  million,  attributable  primarily  to  the  Kentucky
Acquisition and the 1994 Publishing Acquisitions.
 
    Broadcasting expenses increased $4.8 million  or 48.2% over the prior  year,
from  $10.0 million to $14.8 million  primarily due to the Kentucky Acquisition.
Broadcasting   expenses,   excluding   the   Kentucky   Acquisition,   increased
approximately  $1.0 million, or 10.0%, over the prior year from $10.0 million to
$11.0 million. This increase was attributable to increased payroll related costs
associated with improvement of news programming, costs associated with  coverage
of  the 1994 flood in Albany, Georgia  and other costs related to on-air product
upgrades at the stations.
 
    Publishing expenses increased  $3.5 million  or 46.1% over  the prior  year,
from  $7.7 million to $11.2 million primarily as a result of the 1994 Publishing
Acquisitions. Publishing expenses, excluding  the 1994 Publishing  Acquisitions,
increased approximately $1.6 million or 20.9% during the year ended December 31,
1994, as compared to the prior year. This increase was primarily attributable to
an  11.9% increase in  newsprint usage, payroll related  costs and other product
improvement costs associated with format changes and expanded market coverage of
THE ALBANY HERALD.
 
    Corporate and administrative expenses decreased $368,000 or 15.8% during the
year ended December 31, 1994, from  $2.3 million to $1.9 million. This  decrease
can be attributed to lower professional fees and related expenses.
 
    Depreciation of property and equipment and amortization of intangible assets
was  $2.2 million for the year ended  December 31, 1994 compared to $1.6 million
for the prior  year, an increase  of $577,000  or 36.9%. This  increase was  due
principally from the depreciation and amortization expense related to the assets
acquired in the Kentucky Acquisition and 1994 Publishing Acquisitions.
 
    INTEREST  EXPENSE.   Interest expense  was $1.9  million for  the year ended
December 31,  1994 compared  to $985,000  for  the prior  year, an  increase  of
$938,000  or 95.3%. This increase was due  primarily to increased levels of debt
resulting from the financing of the Kentucky Acquisition and the 1994 Publishing
Acquisitions. At December 31, 1993 and  1994 the Company's outstanding debt  was
$7.3 million and $52.9 million, respectively.
 
RESULTS OF OPERATIONS OF THE PHIPPS BUSINESS
 
INTRODUCTION
 
    The  following analysis of the financial condition and results of operations
of the Phipps Business should be read in conjunction with the Phipps  Business's
consolidated  financial statements and notes  thereto included elsewhere in this
Prospectus.
 
                                       35
<PAGE>
    The Phipps Business  derives its revenues  from its television  broadcasting
operations  which  consist  of two  CBS-affiliated  television  stations serving
Tallahassee, Florida/Thomasville, Georgia and Knoxville, Tennessee, a  satellite
broadcasting  business based in Tallahassee, Florida  and a paging business also
based in Tallahassee, Florida.
 
    Set  forth  below,  for  the  periods  indicated,  is  certain   information
concerning  the  relative contributions  of  the Phipps  Business's broadcasting
(including satellite broadcasting) and paging operations (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                             YEAR ENDED DECEMBER 31,
                                         ----------------------------------------------------------------
                                                 1993                  1994                  1995
                                         --------------------  --------------------  --------------------
                                                     PERCENT               PERCENT               PERCENT
                                          AMOUNT    OF TOTAL    AMOUNT    OF TOTAL    AMOUNT    OF TOTAL
                                         ---------  ---------  ---------  ---------  ---------  ---------
<S>                                      <C>        <C>        <C>        <C>        <C>        <C>
TELEVISION BROADCASTING
Revenues                                 $19,460.1       83.7% $21,524.3       83.4% $22,424.1       82.1%
Operating income (1)                       6,636.4       92.8    9,297.9       91.6    9,635.3       90.4
 
PAGING
Revenues                                  $3,787.9       16.3%  $4,276.6       16.6%  $4,897.5       17.9%
Operating income (1)                         512.7        7.2      855.1        8.4    1,026.9        9.6
</TABLE>
 
- ------------------------
(1) Excludes any allocation of corporate and administrative expenses.
 
TELEVISION BROADCASTING AND PAGING REVENUES
 
    Set forth below are the principal types of broadcast net revenues earned  by
the  Phipps Business's television stations (including the satellite broadcasting
operation) for the periods indicated and the percentage contribution of each  to
the Phipps Business's total revenues (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                                         YEAR ENDED DECEMBER 31,
                                                  ----------------------------------------------------------------------
                                                           1993                    1994                    1995
                                                  ----------------------  ----------------------  ----------------------
                                                              PERCENT OF              PERCENT OF              PERCENT OF
                                                                TOTAL                   TOTAL                   TOTAL
                                                               REVENUES                REVENUES                REVENUES
                                                              OF PHIPPS               OF PHIPPS               OF PHIPPS
                                                    AMOUNT     BUSINESS     AMOUNT     BUSINESS     AMOUNT     BUSINESS
                                                  ----------  ----------  ----------  ----------  ----------  ----------
<S>                                               <C>         <C>         <C>         <C>         <C>         <C>
TELEVISION BROADCASTING
Net revenues:
  Local                                             $9,732.8        41.9%  $10,412.2        40.4%  $11,149.2        40.8%
  National                                           7,057.2        30.4     7,217.0        27.9     7,844.9        28.7
  Network compensation                               1,164.6         5.0     1,433.2         5.6     1,740.1         6.4
  Political                                              9.1         0.0     1,147.1         4.4        33.9         0.1
  Production and other (1)                           1,496.4         6.4     1,314.8         5.1     1,656.0         6.1
                                                  ----------  ----------  ----------  ----------  ----------  ----------
                                                   $19,460.1        83.7%  $21,524.3        83.4%  $22,424.1        82.1%
                                                  ----------  ----------  ----------  ----------  ----------  ----------
                                                  ----------  ----------  ----------  ----------  ----------  ----------
</TABLE>
 
- ------------------------
(1) Includes satellite broadcasting business.
 
                                       36
<PAGE>
    Set  forth below are  the principal types  of revenues earned  by the Phipps
Business's paging  operations  for  the periods  indicated  and  the  percentage
contribution  of  each  to  the Phipps  Business's  total  revenues  (dollars in
thousands):
 
<TABLE>
<CAPTION>
                                                                          YEAR ENDED DECEMBER 31,
                                                 -------------------------------------------------------------------------
                                                          1993                     1994                     1995
                                                 -----------------------  -----------------------  -----------------------
                                                             PERCENT OF               PERCENT OF               PERCENT OF
                                                                TOTAL                    TOTAL                    TOTAL
                                                             REVENUES OF              REVENUES OF              REVENUES OF
                                                               PHIPPS                   PHIPPS                   PHIPPS
                                                   AMOUNT     BUSINESS      AMOUNT     BUSINESS      AMOUNT     BUSINESS
                                                 ----------  -----------  ----------  -----------  ----------  -----------
<S>                                              <C>         <C>          <C>         <C>          <C>         <C>
PAGING
Net revenues:
  Paging lease and service                         $3,741.6        16.1%    $4,201.4        16.3%    $5,004.9        18.3%
  Other income (expense), net                          46.3         0.2         75.2         0.3       (107.4)        (.4)
                                                 ----------  -----------  ----------  -----------  ----------  -----------
                                                   $3,787.9        16.3%    $4,276.6        16.6%    $4,897.5        17.9%
                                                 ----------  -----------  ----------  -----------  ----------  -----------
                                                 ----------  -----------  ----------  -----------  ----------  -----------
</TABLE>
 
MEDIA CASH FLOW
 
    The following table sets forth certain operating data for the broadcast  and
paging  operations for the years ended December 31, 1993, 1994 and 1995 (dollars
in thousands):
 
<TABLE>
<CAPTION>
                                                                                              YEAR ENDED DECEMBER 31,
                                                                                         ----------------------------------
                                                                                            1993        1994        1995
                                                                                         ----------  ----------  ----------
<S>                                                                                      <C>         <C>         <C>
Operating income                                                                           $4,686.9    $7,667.6    $7,381.8
Add:
  Amortization of program license rights                                                    1,552.4     1,021.4       844.8
  Depreciation and amortization                                                             2,836.0     2,672.2     3,120.4
  Corporate overhead                                                                        2,462.2     2,485.4     3,280.4
Less:
  Payments for program license liabilities                                                 (1,072.0)     (863.3)     (931.0)
                                                                                         ----------  ----------  ----------
Media Cash Flow (1)                                                                       $10,465.5   $12,983.3   $13,696.4
                                                                                         ----------  ----------  ----------
                                                                                         ----------  ----------  ----------
</TABLE>
 
- ------------------------
(1) Of Media  Cash Flow,  $9.2  million, $11.5  million  and $11.9  million  was
    attributable  to the Phipps Business's broadcasting operations in 1993, 1994
    and 1995, respectively.
 
YEAR ENDED DECEMBER 31, 1995 COMPARED TO YEAR ENDED DECEMBER 31, 1994
 
    REVENUES.  Total  revenues for the  year ended December  31, 1995  increased
$1.5  million or 5.9% over the year  ended December 31, 1994, from $25.8 million
to $27.3 million. This increase was attributable to an improvement in local  and
national   advertising   revenue  in   the   broadcasting  operations   and  the
implementation of a reseller program in the paging operations.
 
    Broadcast net revenues increased $900,000 or 4.2% over the prior year,  from
$21.5  million to $22.4 million.  Approximately $737,000, $628,000, $307,000 and
$341,000 of the increase in total broadcast net revenues was due to higher local
advertising revenue,  national  advertising revenue,  network  compensation  and
production  revenues,  respectively,  offset  by  a  $1.1  million  decrease  in
political advertising spending associated  with cyclical political activity.  In
addition,  revenues generated  from satellite  broadcasting operations increased
due to additional equipment coming on line.
 
    Net paging revenues increased  $621,000 or 14.5% over  the prior year,  from
$4.3  million to $4.9 million. The increase was attributable primarily to higher
sales volume generated by a reseller program implemented during 1995.
 
                                       37
<PAGE>
    OPERATING EXPENSES.  Operating expenses for the year ended December 31, 1995
increased $1.8 million  or 10.0%  over the year  ended December  31, 1994,  from
$18.1  million  to $19.9  million. The  increase  was attributable  primarily to
higher payroll and related costs  and sales expenses and commissions  associated
with  higher sales  volumes, increased  corporate overhead  and depreciation and
amortization costs.
 
    Broadcasting expenses increased $276,000 or  2.7% over the prior year,  from
$10.2  million  to $10.5  million. The  increase  was attributable  primarily to
higher payroll and  related costs  offset by lower  syndicated film  programming
costs.
 
    Paging  expenses increased $288,000 or 10.4%  over the prior year, from $2.8
million to  $3.1 million.  The  increase was  attributable primarily  to  higher
payroll, sales and operating costs associated with revenue growth.
 
    Corporate  and administrative expenses for the  year ended December 31, 1995
increased $794,000 or  32.0% over the  year ended December  31, 1994, from  $2.5
million to $3.3 million. The increase was attributable to higher personnel costs
and overhead allocation.
 
    Depreciation of property and equipment and amortization of intangible assets
for  the year ended December 31, 1995  increased $448,000 or 16.8% over the year
ended December 31, 1994,  from $2.7 million to  $3.1 million. This increase  was
primarily  the  result of  higher depreciation  costs  relating to  property and
equipment purchases and higher amortization  of intangible assets in  connection
with the purchase of certain minority interests of WKXT in Knoxville, Tennessee.
 
    INTEREST  EXPENSE.  Interest expense remained relatively unchanged from year
to year.
 
YEAR ENDED DECEMBER 31, 1994 COMPARED TO YEAR ENDED DECEMBER 31, 1993
 
    REVENUES.  Total  revenues for the  year ended December  31, 1994  increased
$2.6  million or 11.0% over the year ended December 31, 1993, from $23.2 million
to $25.8 million. This increase was  attributable to higher local, national  and
political  advertising  as  well  as an  increase  in  network  compensation. In
addition, paging revenues increased as geographic coverage expanded.
 
    Broadcast net revenues increased $2.1 million or 10.6% over the prior  year,
from  $19.5 million to $21.5 million. Approximately $679,000 and $160,000 of the
$2.1 million increase in total broadcast net revenues is due to higher local and
national advertising  spending, respectively.  Approximately $269,000  and  $1.1
million  of the $2.1 million increase is  due to higher network compensation and
political advertising  revenues  associated with  cyclical  political  activity,
respectively, offset by a $182,000 decrease in satellite broadcasting revenues.
 
    Net  paging revenues increased  $489,000 or 12.9% over  the prior year, from
$3.8 million to $4.3 million. The increase was attributable primarily to  higher
sales volume due to increased geographical coverage.
 
    OPERATING EXPENSES.  Operating expenses for the year ended December 31, 1994
decreased  $428,000 or 2.3%  from the year  ended December 31,  1993, from $18.6
million to  $18.2 million.  The  decrease was  attributable primarily  to  lower
syndicated  programming costs, offset by slightly  higher paging expenses due to
higher sales volume and lower depreciation and amortization.
 
    Broadcasting expenses decreased $523,000 or  4.9% from the prior year,  from
$10.7  million to $10.2 million. The  decrease was attributable primarily to the
write-off of certain syndicated programming in 1993 that was not being utilized.
 
    Paging expenses increased $235,000  or 9.3% over the  prior year, from  $2.5
million  to  $2.8  million. The  increase  was attributable  primarily  to costs
associated with higher sales volume.
 
    Corporate and  administrative expenses  remained relatively  unchanged  from
year to year.
 
    Depreciation of property and equipment and amortization of intangible assets
for  the year ended December  31, 1994 decreased $164,000  or 5.8% from the year
ended December 31, 1993,  from $2.8 million to  $2.7 million. This decrease  was
primarily  the result  of the  completion of  depreciation for  certain items of
equipment purchased in 1988.
 
    INTEREST EXPENSE.   Interest expense for  the year ended  December 31,  1994
decreased $152,000 or 24.0% from the year ended December 31, 1993, from $632,000
to  $480,000. This decrease  was attributable primarily to  lower levels of debt
associated with WKXT.
 
                                       38
<PAGE>
LIQUIDITY AND CAPITAL RESOURCES
 
    Following  the consummation  of the KTVE  Sale, the  Phipps Acquisition, the
Financing, the Offering and the Concurrent Offering, the Company will be  highly
leveraged.  The Company anticipates that its principal uses of cash for the next
several years  will  be working  capital  and debt  service  requirements,  cash
dividends,   capital  expenditures   and  expenditures   related  to  additional
acquisitions. The Company  anticipates that  its operating  cash flow,  together
with  borrowings available under the Senior  Credit Facility, will be sufficient
for such purposes.
 
    The Company's working capital (deficiency)  was $1.1 million and  $(221,000)
at  December 31, 1994 and 1995, respectively.  The working capital of the Phipps
Business was  $1.4  million and  $2.6  million at  December  31, 1994  and  1995
respectively.  The Company's cash provided from  operations was $5.8 million and
$7.6 million for the years ended  December 31, 1994 and 1995, respectively.  The
Phipps  Business's  cash  provided from  operations  was $9.8  million  and $9.3
million for the years ended December 31, 1994 and 1995, respectively.
 
    The Company's cash used in investing  activities was $42.8 million and  $8.9
million  in 1994 and 1995, respectively. The change of $(45.9) million from 1993
to 1994 was due  primarily to the Kentucky  Acquisition and the 1994  Publishing
Acquisitions. The change of $33.9 million from 1994 to 1995 was due primarily to
the  Kentucky Acquisition and the 1994 Publishing Acquisitions, partially offset
by the  1995 Publishing  Acquisitions  and the  deferred  costs related  to  the
Augusta Acquisition. The Phipps Business's cash used in investing activities was
$2.5 million and $3.8 million in 1994 and 1995, respectively.
 
    The  Company  used $4.9  million in  cash  in 1993,  and was  provided $37.2
million and  $1.3 million  in cash  by financing  activities in  1994 and  1995,
respectively.  The use of cash in 1993  resulted primarily from the repayment of
debt  while  cash  provided  by  financing  activities  in  1994  and  1995  was
principally  due  to  increased  borrowings  in  1994  to  finance  the Kentucky
Acquisition  and  the  1994  Publishing  Acquisitions,  as  well  as   increased
borrowings  in 1995 to finance the  1995 Publishing Acquisitions and the funding
of the deposit for the Augusta Acquisition. Long-term debt was $54.3 million  at
December  31,  1995.  On  January  4, 1996,  the  Company  acquired  the Augusta
Business. The  cash  consideration  of approximately  $35.9  million,  including
acquisition  costs  of approximately  $600,000,  was financed  primarily through
long-term borrowings under the  Senior Credit Facility and  through the sale  of
the  8% Note  to Bull  Run. For the  year ended  December 31,  1995, the Augusta
Business reported net revenues and broadcast cash flow of $8.7 million and  $2.8
million, respectively. The Phipps Business used $7.2 million and $4.9 million in
cash for financing activities in 1994 and 1995, respectively.
 
    In  1995, the  Company made $3.3  million in  capital expenditures, relating
primarily to  the broadcasting  operations  and paid  $1.8 million  for  program
broadcast  rights. In  1995, the  Phipps Business  made $3.2  million in capital
expenditures, and  paid  $931,000  for program  broadcast  rights.  The  Company
anticipates  making $3.0  million in  capital expenditures  and $2.7  million in
payments for program broadcast rights in 1996. Subsequent to the consummation of
the  Phipps  Acquisition,  the  Company  anticipates  that  its  annual  capital
expenditures will approximate $5 million.
 
    In  addition  to the  consummation of  the  Phipps Acquisition,  the Company
intends to implement the Financing  to increase liquidity and improve  operating
and financial flexibility. Pursuant to the Financing, the Company will (i) repay
approximately  $38.8 million principal amount  of outstanding indebtedness under
the Senior Credit Facility, together with accrued interest thereon and to  amend
the  terms therof, (ii) issue $10 million liquidation preference of its Series A
Preferred Stock in exchange for the 8%  Note issued to Bull Run, (iii) issue  an
affiliate  $10 million  liquidation preference of  its Series  B Preferred Stock
with warrants to purchase up to 500,000 shares representing approximately  11.3%
of  the outstanding Class  A Common Stock  for cash proceeds  of $10 million and
(iv) revise the terms of the Senior Note. See "The Phipps Acquisition, the  KTVE
Sale and the Financing-The Financing."
 
    The  Senior Credit Facility is a $55.0  million line of credit available for
working capital requirements and general  corporate purposes. The Senior  Credit
Facility  matures in March 2003 with increasing quarterly amortization, includes
certain customary financial covenants and bears interest at a rate of 3.5%  over
 
                                       39
<PAGE>
LIBOR,  subject to adjustment based on  the Company's leverage ratio. The Senior
Credit Facility also requires the Company to use its annual Excess Cash Flow (as
defined) to  repay  indebtedness thereunder  at  the end  of  each year.  As  of
December  31, 1995,  on a  pro forma  basis after  giving effect  to the Augusta
Acquisition, the KTVE Sale, this Offering, the Phipps Acquisition, the Financing
and the  Concurrent  Offering,  the  Company  would  have  been  able  to  incur
approximately  $41.7 million of  additional indebtedness pursuant  to the Senior
Credit Facility, none of  which could have been  borrowed thereunder due to  the
covenant restrictions contained in the Senior Credit Facility. The Senior Credit
Facility  is guaranteed by each of the  Company's subsidiaries and is secured by
liens on substantially all  of the assets of  the Company and its  subsidiaries.
See "Description of Certain Indebtedness -- The Senior Credit Facility."
 
    As  part of the Financing and as a condition of the Concurrent Offering, the
Company will amend  or replace  the Senior Credit  Facility and  the Company  is
currently  engaged  in  negotiations  with  certain  institutional  lenders with
respect thereto.
 
    The Senior Note provides for semi-annual principal payments of $2.5  million
beginning  March  1999. Interest  is payable  semi-annually  in arrears  and the
Senior Note, as amended on January 4,  1996, bears interest at 10.7% per  annum.
The  agreement pursuant  to which  the Senior  Note was  issued contains certain
restrictive provisions, which,  among other things,  limit capital  expenditures
and  additional indebtedness, and  require minimum levels of  net worth and cash
flows. As part of the Financing, the Company intends to amend the Senior Note to
increase the interest rate  to 11.2% per annum  and to amend certain  covenants.
See "Description of Certain Indebtedness -- The Senior Note."
 
    The Company has entered into a non-binding letter of intent to sell KTVE for
approximately $9.5 million in cash plus the amount of the accounts receivable on
the  date of  the closing,  which is  expected to  occur by  September 1996. The
Company anticipates the  taxes for  the KTVE Sale  will aggregate  approximately
$2.8 million.
 
    In  connection with the Phipps Acquisition,  the Company will be required to
divest WALB and WJHG under current FCC regulations. However, these rules may  be
revised  by the FCC upon conclusion  of pending rulemaking proceedings. In order
to satisfy applicable FCC  requirements, the Company,  subject to FCC  approval,
intends  to swap such  assets for assets  of one or  more television stations of
comparable value  and  with comparable  broadcast  cash flow  in  a  transaction
qualifying  for deferred capital gains  treatment under the "like-kind exchange"
provision of Section 1033 of the Code. If the Company is unable to effect such a
swap on satisfactory terms within the time  period granted by the FCC under  the
waivers, the Company may transfer such assets to a trust with a view towards the
trustee  effecting a  swap or  sale of such  assets. Any  such trust arrangement
would be subject to the approval of the FCC. It is anticipated that the  Company
would  be required to relinquish  operating control of such  assets to a trustee
while retaining the economic risks and benefits of ownership. If the Company  or
such  trust is  required to  effect a sale  of WALB,  the Company  would incur a
significant gain and related  tax liability, the payment  of which could have  a
material  adverse effect on  the Company's ability  to acquire comparable assets
without incurring additional indebtedness.
 
    The Company  and its  subsidiaries file  a consolidated  federal income  tax
return and such state or local tax returns as are required. On a pro forma basis
after  giving effect to  the Augusta Acquisition, the  KTVE Sale, this Offering,
the Financing, the Phipps Acquisition  and the Concurrent Offering, the  Company
anticipates  that it will generate taxable  operating losses for the foreseeable
future.
 
    The Company  does  not  believe that  inflation  in  past years  has  had  a
significant  impact  on the  Company's results  of  operations nor  is inflation
expected to have a  significant effect upon the  Company's business in the  near
future.
 
                                       40
<PAGE>
                                    BUSINESS
 
    The  Company owns and operates  seven network-affiliated television stations
in medium-size  markets in  the southeastern  United States,  six of  which  are
ranked  number  one  in  their  respective markets.  Five  of  the  stations are
affiliated with CBS and two are affiliated  with NBC. The Company also owns  and
operates three daily newspapers, two shoppers and a paging business, all located
in  the Southeast. The Company derives significant operating advantages and cost
saving synergies  through the  size  of its  television  station group  and  the
regional focus of its television and publishing operations. These advantages and
synergies  include (i)  sharing television production  facilities, equipment and
regionally  oriented  programming,  (ii)  the  ability  to  purchase  television
programming  for the  group as  a whole,  (iii) negotiating  network affiliation
agreements on a group basis and (iv) purchasing newsprint and other supplies  in
bulk.  In addition,  the Company  believes that  its regional  focus can provide
advertisers with  an  efficient  network  through  which  to  advertise  in  the
fast-growing Southeast.
 
    In 1993, after the acquisition of a large block of Class A Common Stock by a
new  investor,  the  Company implemented  a  strategy to  foster  growth through
strategic acquisitions. Since 1994, the Company's significant acquisitions  have
included  three  television  stations and  two  newspapers, all  located  in the
Southeast. As  a result  of the  Company's acquisitions  and in  support of  its
growth strategy, the Company has added certain key members of management and has
greatly  expanded its  operations in  the television  broadcasting and newspaper
publishing businesses.
 
    In January  1996, the  Company acquired  WRDW serving  Augusta, Georgia.  In
December  1995, the Company entered into  an asset purchase agreement to acquire
two CBS-affiliated  stations,  WCTV  serving  Tallahassee,  Florida/Thomasville,
Georgia  and WKXT in Knoxville, Tennessee, a satellite broadcasting business and
a paging business. The Company believes that the Phipps Acquisition will further
enhance the Company's position as a major regional television broadcaster and is
highly attractive for a number of reasons, including (i) the stations' strategic
fit within the Southeast, (ii) WCTV's leading station market position and WKXT's
significant growth potential,  (iii) strong station  broadcast cash flows,  (iv)
opportunities  for revenue  growth utilizing the  Company's extensive management
expertise with medium-size stations and (v) opportunities for synergies  between
WCTV  and  WKXT  and the  Company's  existing  stations with  regard  to revenue
enhancement and cost  controls. The  consummation of the  Phipps Acquisition  is
currently expected to occur by September 1996.
 
    In  March 1996, the Company  entered into a non-binding  letter of intent to
sell KTVE serving Monroe, Louisiana/El  Dorado, Arkansas for approximately  $9.5
million  in cash plus the  amount of the accounts receivable  on the date of the
closing, which is expected to occur by September 1996.
 
    For the year ended December 31, 1995, on a pro forma basis, the Company  had
net  revenues, Media Cash Flow  and operating cash flow  of $90.6 million, $30.3
million and $28.1 million,  respectively, of which 70.5%,  87.9% and 94.9%  were
broadcast related. Furthermore, net revenues, Media Cash Flow and operating cash
flow on a pro forma basis for the year ended December 31, 1995 increased 148.2%,
188.4%  and 227.8%, respectively, from the historical amounts for the year ended
December 31, 1994.
 
                                       41
<PAGE>
    The following table sets forth certain information for each of the Company's
television stations.
 
<TABLE>
<CAPTION>
                                                                                                           YEAR ENDED
                                                                                                       DECEMBER 31, 1995
                                                                                                    ------------------------
                                                                                                                  PRO FORMA
                                                                                        IN-MARKET       NET      PERCENTAGE
                                                                               STATION   SHARE OF    REVENUES    OF COMPANY
            NETWORK                        YEAR      DMA          CHANNEL/     RANK IN  HOUSEHOLDS      (IN          NET
STATION   AFFILIATION       MARKET       ACQUIRED  RANK(1)       FREQUENCY       DMA    VIEWING TV  THOUSANDS)   REVENUES(2)
- --------  -----------  ----------------  --------  --------    --------------  -------  ----------  -----------  -----------
<S>       <C>          <C>               <C>       <C>         <C>             <C>      <C>         <C>          <C>
WKYT              CBS     Lexington, KY      1994        68         27/UHF(3)        1         33%      $15,553        17.2%
WYMT              CBS        Hazard, KY      1994        68         57/UHF(3)     1(4)          24        3,721          4.1
WRDW              CBS       Augusta, GA      1996       111            12/VHF        1          36        8,888          9.8
WALB(5)           NBC        Albany, GA      1954       152            10/VHF        1          80        9,445         10.4
WJHG(5)           NBC   Panama City, FL      1960       159             7/VHF        1          53        3,843          4.3
PHIPPS ACQUISITION
WKXT              CBS     Knoxville, TN                  62             8/VHF        3          22        9,269         10.2
WCTV              CBS  Tallahassee, FL/                 116             6/VHF        1          60       11,862         13.1
                        Thomasville, GA
</TABLE>
 
- ------------------------------
(1) Ranking of DMA served by a station among all DMAs is measured by the  number
    of  television households within the DMA  based on the November 1995 Nielsen
    estimates.
 
(2) Pro forma percentage  of Company  net revenues  after giving  effect to  the
    Augusta Acquisition, the KTVE Sale and the Phipps Acquisition.
 
(3) All stations in the market are UHF stations.
 
(4) The  market area served by WYMT is  an 18-county trading area, as defined by
    Nielsen, and is included in the Lexington, Kentucky DMA. WYMT's station rank
    is based upon its position in the 18-county trading area.
 
(5) The Company will be required to divest WALB and WJHG in connection with  the
    Phipps  Acquisition under current  FCC regulations. For  a discussion of the
    Company's plans,  see "Risk  Factors-FCC Divestiture  Requirement" and  "The
    Phipps Acquisition, the KTVE Sale and the Financing."
 
    The  Company's three newspapers, THE ALBANY HERALD, THE ROCKDALE CITIZEN and
the GWINNETT DAILY POST and two shoppers  had net revenues of $21.9 million  for
the  year ended  December 31,  1995 and represented  24.1% of  the Company's pro
forma net revenues for such year. The satellite broadcasting business and paging
business, which are  part of  the Phipps  Business, represented  1.4% and  5.4%,
respectively,  of  the  Company's pro  forma  net  revenues for  the  year ended
December 31, 1995.
 
    The following table sets forth certain information for each of the Company's
publications:
 
<TABLE>
<CAPTION>
                                                                             YEAR ENDED DECEMBER 31, 1995
                                                                            -------------------------------
                                                                                               PRO FORMA
                                                                                             PERCENTAGE OF
                                                                 PUBLISHED   NET REVENUE      COMPANY NET
PUBLICATION                    COVERAGE AREA      CIRCULATION    PER WEEK   (IN THOUSANDS)    REVENUES(1)
- --------------------------  -------------------  --------------  ---------  --------------  ---------------
<S>                         <C>                  <C>             <C>        <C>             <C>
THE ALBANY HERALD                25 counties in    34,000 daily          7         $13,535            14.9%
                              Southwest Georgia   40,000 Sunday
THE ROCKDALE CITIZEN              2 counties in          10,000          5           3,854              4.3
                                 Georgia (metro
                                       Atlanta)
GWINNETT DAILY POST         1 county in Georgia          13,000          5           2,432              2.7
                                (metro Atlanta)
SOUTHWEST GEORGIA SHOPPERS       10 counties in          52,000          1           2,045              2.3
                              Southwest Georgia
                             and 10 counties in
                                  North Florida
</TABLE>
 
                                       42
<PAGE>
- ------------------------------
(1)  Pro forma percentage of total revenues  of the Company after giving  effect
     to the Augusta Acquisition, the KTVE Sale and the Phipps Acquisition.
 
REGIONAL FOCUS
 
    The  Company's television stations  and publications are  all located in the
fast-growing southeastern United States. The Company believes that this regional
focus provides it with significant competitive advantages and has enabled it  to
develop an expertise in serving medium-size southeastern markets. As a result of
its  ownership of seven network-affiliated television stations in the Southeast,
the Company believes that there are opportunities to sell advertising to certain
sponsors on  all or  several  of its  stations as  a  single buy.  Further,  the
Company's  ownership of  multiple publications in  several adjacent southeastern
communities provides an attractive and  efficient channel through which to  sell
local  print advertising.  The Company capitalizes  on its  regional presence by
transferring management personnel, equipment, programming and news content among
its stations and publications.
 
OPERATING STRATEGY
 
    The Company has begun  to introduce various  operating strategies that  have
been  successfully  implemented at  WKYT in  Lexington, Kentucky  throughout its
station group. The Company's current President served as the general manager  of
WKYT  from 1989 to 1995  and developed and successfully  implemented many of the
strategies being adopted at  the Company's other stations.  Set forth below  are
the Company's operating strategies.
 
    STRONG  LOCAL PRESENCE.  Each of  the Company's television stations seeks to
achieve a distinct local identity principally through the depth and focus of its
local news programming and  by targeting specific  audience groups with  special
programs  and marketing events. Each station's  local news franchise is the core
component of the Company's strategy to strengthen audience loyalty and  increase
revenues  and Media Cash Flow for each station. Strong local news generates high
viewership and  results  in  higher  ratings both  for  programs  preceding  and
following the news. All of the Company's stations that offer comprehensive local
news  coverage are the dominant local  broadcast news source. WKXT in Knoxville,
Tennessee currently does not offer significant local news coverage; the  Company
intends  to significantly  expand the news  broadcast at this  station after the
consummation of the Phipps Acquisition.
 
    Strong local news product also differentiates local broadcast stations  from
cable  system competitors, which generally do not provide this service. The cost
of producing local  news programming generally  is lower than  other sources  of
programming  and the amount of  such local news programming  can be increased or
decreased on very short notice,  providing the Company with greater  programming
flexibility.
 
    The  Company believes  that its strong  commitment to  local broadcasting is
integral to its ability to serve each  of the communities in which it  operates.
In  each of its  markets, the Company  develops information-oriented programming
which expands the  Company's hours  of commercially  valuable local  programming
with relatively small increases in operating expenses. In addition, each station
utilizes   special  programming   and  marketing  events,   such  as  prime-time
programming of  local  interest or  sponsored  community events,  to  strengthen
community  relations and increase advertising  revenues. For example, certain of
the Company's stations offer state  governor call-in shows, local medical  shows
and cover local sporting events. The Company requires its senior staff to become
actively  involved in  community affairs in  an effort to  better understand the
issues in each community in which it operates.
 
    A key  component of  the Company's  publishing strategy  is an  emphasis  on
strong  local content in its publications.  Consequently, the Company focuses on
local news, sports and lifestyle issues  in order to foster reader loyalty  with
the  objective  of  raising  circulation and  advertising  rates.  The Company's
publications also sponsor community events  such as bridal expositions with  the
objective  of  strengthening  community relationships  and  building advertising
revenues.
 
    TARGETED MARKETING.  The Company seeks to increase its advertising  revenues
and  Media Cash Flow by expanding existing relationships with local and national
advertisers and by attracting new advertisers through
 
                                       43
<PAGE>
targeted marketing techniques  and carefully tailored  programming. The  Company
works  closely  with advertisers  to  develop advertising  campaigns  that match
specifically targeted audience segments with the advertisers' overall  marketing
strategies. With this information, the Company regularly refines its programming
mix  among network, syndicated and locally-produced shows in a focused effort to
attract audiences with demographic characteristics desirable to advertisers.
 
    The Company's  success  in  increasing  advertising  revenues  at  both  its
stations  and publications is also attributable,  in part, to the implementation
of training  programs for  its marketing  consultants that  focus on  innovative
sales  techniques, such  as events marketing  and demographic-specific projects,
that target specific advertisers. The  Company trains its marketing  consultants
to sell not only advertising spots, but also non-traditional advertising such as
billboards  for sponsored sports events  and weather forecasts within newscasts.
In  addition,  performance  based  compensation  arrangements  and   performance
accountability  systems have contributed to  the Company's success in increasing
local advertising revenues. The Company  has also benefitted from sharing  ideas
and  information for increasing advertising revenues among its station group and
publications. The Company's targeted marketing focus also includes the following
key elements:
 
    - NON-TRADITIONAL REVENUE  SOURCES.  The  Company  uses  its  stations'  and
      publications'  local promotional power in  order to increase revenues from
      non-traditional sources by sponsoring and staging various special  events,
      such  as  boat  shows,  fitness  shows,  bridal  expositions  and  fishing
      tournaments.  The  Company   derives  revenues   through  the   promotion,
      production and advertising sales generated by these events.
 
    - VENDOR MARKETING. The Company engages in targeted vendor marketing whereby
      it  contacts major vendors that supply a particular store or retail chain,
      and the  management at  a particular  store or  retail chain  in order  to
      arrange  for  the vendors  to purchase  local television  advertising. The
      store or retail chain in turn agrees to purchase additional products  from
      the   vendor  and  also  benefits  from  the  increased  local  television
      advertising presence. As a result of this vendor marketing, the  Company's
      stations  are able to sell advertising  to promote a local retailer, which
      the local retailer would not normally have purchased for itself.
 
    COST  CONTROLS.    Through  its  strategic  planning  and  annual  budgeting
processes,  the Company continually seeks to identify and implement cost savings
opportunities at each  of its  stations and  publications in  order to  increase
Media  Cash Flow. The Company closely monitors  expenses incurred by each of its
stations  and  publications  and  continually  reviews  their  performance   and
productivity.  Additionally, the  Company seeks to  minimize its  use of outside
firms  and  consultants  by  relying  on  its  in-house  production  and  design
capability.
 
    In  order to further  reduce costs, the Company  capitalizes on its regional
focus through its  ability to produce  programming at one  station which can  be
used by many of the Company's other stations. Further, the size of the Company's
station group and its ownership of multiple publications gives it the ability to
negotiate  favorable  terms with  programming syndicators,  newsprint suppliers,
national sales  representatives  and other  vendors.  For example,  the  Company
recently  entered into a  new agreement with  its national sales representative,
which significantly reduced the commissions payable by the Company for  national
advertising.  Due to  the proximity of  the Company's  operations, the Company's
stations and publications share equipment, programming and management expertise.
In addition, each station and  publication reduces its corporate overhead  costs
by  utilizing  group  benefits  such as  insurance  and  employee  benefit plans
provided by the Company.
 
ACQUISITION STRATEGY
 
    The Company  focuses on  medium-size markets  in the  Southeast because  the
Company  believes  these  markets  offer  superior  opportunities  in  terms  of
projected population  and economic  growth, leading  to higher  advertising  and
circulation  revenues. The  Company intends  to continue  to consider additional
acquisitions of television stations and  publications that serve these  markets.
The Company has focused on acquiring television stations where it believes there
is potential for improvements in revenue share, audience share and cost control.
In  assessing acquisitions, the Company targets  stations where it sees specific
 
                                       44
<PAGE>
opportunities  for  revenue   enhancement  utilizing  management's   significant
experience  in local  and national  advertising sales  and in  operating similar
stations in the Southeast. In addition, projections of growth in the  particular
market   are  taken  into  account.  The   Company  also  targets  stations  and
publications for which it can control expenditures as it expands the operation's
revenue base. Typical cost savings arise  from (i) reducing staffing levels  and
sharing management with other stations and publications, (ii) utilizing in-house
production and design expertise, (iii) substituting more cost effective employee
benefit  programs, (iv) reducing travel and other non-essential expenses and (v)
optimizing the purchase of newsprint and  other supplies. Other than the  Phipps
Acquisition,  the Company does not presently  have any agreements to acquire any
television stations or publications. See "The Phipps Acquisition, the KTVE  Sale
and  the Financing." In  appropriate circumstances, the  Company will dispose of
assets that it deems non-essential to its operating or growth strategy.
   
  [Map of certain states in the southeast United States that sets forth state
               capitals and locations of the Company's stations]
    
 
TELEVISION BROADCASTING
 
THE COMPANY'S STATIONS AND THEIR MARKETS
 
    AS USED IN THE TABLES  FOR EACH OF THE  COMPANY'S STATIONS IN THE  FOLLOWING
SECTION  (I) "GROSS REVENUES" REPRESENT  ALL OPERATING REVENUES EXCLUDING BARTER
REVENUES; (II) "MARKET REVENUES" REPRESENT GROSS ADVERTISING REVENUES, EXCLUDING
BARTER REVENUES,  FOR  ALL COMMERCIAL  TELEVISION  STATIONS IN  THE  MARKET,  AS
REPORTED  IN INVESTING IN  TELEVISION 1995 MARKET REPORT,  4TH EDITION JULY 1995
RATINGS PUBLISHED BY BIA  PUBLICATIONS, INC., EXCEPT  FOR REVENUES IN  WYMT-TV'S
("WYMT")  18-COUNTY TRADING  AREA WHICH IS  NOT SEPARATELY REPORTED  IN SUCH BIA
PUBLICATIONS, INC.'S  REPORT;  (III)  "IN-MARKET  SHARE  OF  HOUSEHOLDS  VIEWING
TELEVISION"  REPRESENTS THE PERCENTAGE OF THE STATION'S AUDIENCE AS A PERCENTAGE
OF ALL VIEWING BY HOUSEHOLDS IN THE MARKET FROM 6 A.M. TO 2 A.M. SUNDAY
 
                                       45
<PAGE>
THROUGH SATURDAY, INCLUDING VIEWING  OF NON-COMMERCIAL STATIONS, NATIONAL  CABLE
CHANNELS AND OUT-OF-MARKET STATIONS BROADCAST OR CARRIED BY CABLE IN THE MARKET;
AND  (IV) "STATION RANK  IN DMA" IS  BASED ON NIELSEN  ESTIMATES FOR NOVEMBER OF
EACH YEAR FOR THE PERIOD FROM 6 A.M. TO 2 A.M. SUNDAY THROUGH SATURDAY.
 
<TABLE>
<CAPTION>
                                                                                           IN-MARKET
                                       COMMERCIAL  STATION                     MARKET       SHARE OF
                                DMA     STATIONS   RANK IN   TELEVISION     REVENUES IN    HOUSEHOLDS
STATION          MARKET       RANK(1)  IN DMA(2)     DMA    HOUSEHOLDS(3)   DMA FOR 1995   VIEWING TV
- ----------  ----------------  -------  ----------  -------  -------------  --------------  ----------
                                                                           (IN THOUSANDS)
<S>         <C>               <C>      <C>         <C>      <C>            <C>             <C>
WKYT           Lexington, KY       68           5        1        387,000         $46,100         33%
WYMT (4)          Hazard, KY       68         N/A        1        169,000           4,100          24
WRDW             Augusta, GA      111           4        1        221,000          26,300          36
WALB (5)          Albany, GA      152           3        1        132,000          12,200          80
WJHG (5)     Panama City, FL      159           4        1        110,000           8,500          53
PHIPPS ACQUISITION(6)
WKXT           Knoxville, TN       62           4        3        429,000          57,900          22
WCTV        Tallahassee, FL/      116           4        1        210,000          19,900          60
             Thomasville, GA
</TABLE>
 
- ------------------------------
 
(1)  Ranking of DMA served by a station among all DMAs is measured by the number
     of television households based within the DMA on the November 1995  Nielsen
     estimates.
 
(2)  Includes independent broadcasting stations.
 
(3)  Based  upon the approximate  number of television households  in the DMA as
     reported by the November 1995 Nielsen index.
 
(4)  The market area served by WYMT is an 18-county trading area, as defined  by
     Nielsen,  and is  included in the  Lexington, Kentucky  DMA. WYMT's station
     rank is based upon its position in the 18-county trading area.
 
(5)  The Company will be required to divest WALB and WJHG in connection with the
     Phipps Acquisition.  For a  discussion of  the Company's  plans, see  "Risk
     Factors-FCC  Divestiture Requirement" and "The Phipps Acquisition, the KTVE
     Sale and the Financing."
 
(6)  The closing of  the Phipps Acquisition  is expected to  occur by  September
     1996.
 
    The following is a description of each of the Company's stations:
 
WKYT, THE CBS AFFILIATE IN LEXINGTON, KENTUCKY
 
    WKYT,  acquired by the Company in  September 1994, began operations in 1957.
Lexington, Kentucky  is  the  68th  largest  DMA  in  the  United  States,  with
approximately   387,000  television   households  and  a   total  population  of
approximately 1.1 million. Total  Market Revenues in the  Lexington DMA in  1995
were approximately $46.1 million, a 6% increase over 1994. WKYT's gross revenues
for  the  year ended  December  31, 1995  were  approximately $17.6  million, an
increase of 14.6%  from 1994.  The Lexington  DMA has  five licensed  commercial
television  stations, including  WYMT, WKYT's sister  station, all  of which are
affiliated with major networks. The Lexington DMA also has one public television
station.
 
    The following table  sets forth Market  Revenues for the  Lexington DMA  and
in-market share and ranking information for WKYT (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                     YEAR ENDED DECEMBER 31,
                                                    -------------------------
                                                     1993     1994     1995
                                                    -------  -------  -------
<S>                                                 <C>      <C>      <C>
Market Revenues in DMA                              $39,500  $43,500  $46,100
Market Revenues growth over prior year                   13%      10%       6%
In-market share of households viewing television         38%      37%      33%
Rank in market                                            1        1        1
</TABLE>
 
    MARKET  DESCRIPTION.  The  Lexington DMA consists of  38 counties in central
and eastern  Kentucky.  The Lexington  area  is  a regional  hub  for  shopping,
business, healthcare, education, and cultural activities and has a comprehensive
transportation  network and low commercial utility rates. Major employers in the
Lexington
 
                                       46
<PAGE>
area include Toyota Motor Corp.,  Lexmark International, Inc., GTE  Corporation,
Square D Company, Ashland, Inc. and International Business Machines Corporation.
Toyota  Motor  Corp.  operates  a  large  production  facility  near  Lexington,
employing 6,000  people  and in  May  1995 announced  plans  to build  its  next
generation  mini-van  at this  facility.  Eight hospitals  and  numerous medical
clinics are located in Lexington, reinforcing Lexington's position as a regional
medical center. The  University of Kentucky  which is located  in Lexington,  is
also  a major employer with approximately 10,000  employees, and has a full time
enrollment of  approximately  24,000  students. In  addition,  Lexington  is  an
international  center of  the equine  industry with  the Kentucky  Horse Park, a
1,000 acre park that attracts approximately 700,000 visitors annually.
 
    STATION PERFORMANCE.    WKYT,  which  operates  on  channel  27,  is  a  CBS
affiliate.  WKYT can  be viewed  on 86  cable systems  in its  DMA and  51 cable
systems outside its DMA. In 1995,  WKYT celebrated its 20th consecutive year  as
the  Lexington DMA's  most watched  local news  program. Every  broadcast of "27
Newsfirst"-at 6 a.m., noon, 5 p.m., 5:30  p.m., 6 p.m. and 11 p.m.-continues  to
be  the number one rated  program in its time  period. WKYT's news programs also
provide  support  and   coverage  of   local  events   through  public   service
announcements,   on-air   bulletin   boards  and   special   reports,   such  as
CRIMESTOPPERS, 27 ON THE  TOWN and HOMETOWN HEROES.  Based on the November  1995
Nielsen  index, WKYT is  ranked number one  in its market,  with a 33% in-market
share of households viewing television, which is five percentage points ahead of
the competition. WKYT  received 38% of  the Lexington DMA's  Market Revenues  in
1995.  The  station  attributes its  success  to  the experience  of  its senior
management and local sales staff, which focus on developing strong relationships
with local advertisers  and devoting  significant attention to  the quality  and
content of WKYT's local news programming.
 
    Since  the 1970's WKYT has  been the flagship station  for the University of
Kentucky Sports Network, producing sports events and coaches' shows, such as the
RICK PITINO COACH'S SHOW a half-hour  show featuring the University of  Kentucky
Basketball  coach, that  air on a  10-station network  across Kentucky. Although
WKYT focuses  on  the  most  popular  University  of  Kentucky  Wildcat  sports,
basketball and football, the station also features other intercollegiate sports,
such as baseball, tennis and swimming/diving.
 
    WKYT  has a full mobile  production unit that produces  a variety of events,
including sports events, beauty pageants and horse racing. In addition, WKYT has
a Doppler  Weather Radar  System,  the latest  technology available  in  weather
forecasting.  In 1995,  WKYT spent  over $1.3  million on  capital improvements,
including a complete studio and master control room renovation and the  addition
of Maxigrid, an inventory management system.
 
    Cross-promotion and partnerships with radio, newspapers and businesses are a
source  of non-traditional revenue as well  as a means of community involvement.
WKYT is also party to  the first joint venture  in the Lexington market  through
its  production  of a  10 p.m.  newscast for  WDKY-TV, an  affiliate of  the Fox
Broadcasting Company ("Fox")  in Lexington, which  provides additional  exposure
for the station's news talent as well as a new source of revenue for WKYT.
 
    Local  programming  produced  by  WKYT  includes  SCOTT'S  PLACE,  a  weekly
half-hour children's  show  which  is  carried  on  WALB,  WJHG  and  WRDW,  and
DIRECTIONS  and 27 NEWSMAKERS,  two weekly public  affairs programs dealing with
minority and government  and political issues,  respectively. In addition,  WKYT
also  carries programming provided by  CBS and syndicated programming, including
OPRAH!, JEOPARDY!, WHEEL OF FORTUNE and THE ANDY GRIFFITH SHOW.
 
    The Company's President  and the current  station manager at  WALB are  both
former members of senior management at WKYT.
 
WYMT, THE CBS AFFILIATE IN HAZARD, KENTUCKY
 
    WYMT,  acquired by the Company in  September 1994, began operations in 1985.
WYMT has carved out a niche trading  area comprising 18 counties in eastern  and
southeastern  Kentucky.  This trading  area  is a  separate  market area  of the
Lexington, Kentucky DMA with approximately  169,000 television households and  a
total   population  of  approximately  463,000.  WYMT  is  the  only  commercial
television station in this
 
                                       47
<PAGE>
18-county trading area. Total Market Revenues in the 18-county trading area  and
WYMT's  gross revenues in the 18-county  trading area in 1995 were approximately
$4.1 million, a 9% increase  over 1994. WYMT is the  sister station of WKYT  and
shares many resources and simulcasts some local programming with WKYT.
 
    The  following table  sets forth Market  Revenues for  the 18-county trading
area and ranking information for WYMT (based upon its position in its  18-county
trading area) (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                                          YEAR ENDED DECEMBER 31,
                                                                      -------------------------------
                                                                        1993       1994       1995
                                                                      ---------  ---------  ---------
<S>                                                                   <C>        <C>        <C>
Market Revenues in the 18-county trading area (1)                     $   3,500  $   3,800  $   4,100
Market Revenues growth over prior year                                       12%         8%         9%
In-market share of households viewing television                             25%        20%        24%
Rank in market                                                                1          1          1
</TABLE>
 
(1)    Represents the  gross  revenues of  WYMT,  which is  the  only commercial
    television station in the 18-county trading  area. The Company is unable  to
     determine the amount of Market Revenue for the 18-county trading area which
     may be attributable to other television stations serving the Lexington DMA.
 
     MARKET  DESCRIPTION.    The  mountain region  of  eastern  and southeastern
Kentucky where Hazard is located is on the outer edges of four separate markets:
Bristol-Kingsport-Johnson City, Charleston-Huntington, Knoxville and  Lexington.
Prior to 1985, mountain residents relied primarily on satellite dishes and cable
television carrying distant signals for their television entertainment and news.
Established  in 1985, WYMT is  the only broadcast station  which can be received
over the air in  a large portion of  its 18-county trading area  and may now  be
viewed on 100 cable systems.
 
    The  trading area's economy  is centered around  coal and related industries
and some light manufacturing. In recent years, the coal industry has undergone a
major restructuring  due  to  consolidation  in the  industry  and  advances  in
technology.  Approximately 10,700 manufacturing jobs exist in the Hazard trading
area, most of which are concentrated  in the Cumberland Valley area, a  Kentucky
Area  Development  District located  in the  southern  portion of  the 18-county
trading area.
 
    STATION PERFORMANCE.    WYMT,  which  operates  on  channel  57,  is  a  CBS
affiliate.  WYMT is ranked number one, based on November 1995 Nielsen estimates,
in its trading area with a 24% in-market share of households viewing television,
which is nine  points ahead  of the competition.  WYMT's Mountain  News at  6:30
a.m.,  6 p.m. and  11 p.m. is ranked  number one in  the 18-county trading area.
WYMT's Mountain News at 6 p.m. is ranked number two in the entire Lexington  DMA
by  Nielsen, behind only  its sister station  WKYT. In addition  to the Mountain
News, WYMT simulcasts WKYT's 6 a.m., noon, 5 p.m. and 5:30 p.m. newscasts Monday
through Friday, all of which rank number one in the 18-county trading area. WYMT
includes local inserts into these simulcasted  news programs in order to add  an
enhanced  degree of  local content.  The station  attributes its  success to its
position as the only commercial broadcaster in the 18-county trading area and to
customer and community loyalty.
 
    WYMT considers its news department to be a key component of its  operations.
The  station is strategically  positioned with a central  newsroom in Hazard and
two satellite news bureaus, one in Middlesboro, Kentucky (the Cumberland Valley)
and one in  Harold, Kentucky (the  Big Sandy region).  Microwave links to  these
regional  news bureaus and to WYMT's sister station WKYT in Lexington, Kentucky,
provide the news operation with the  ability to report on, coordinate and  share
the latest news information and coverage throughout the mountain region and from
Lexington.
 
    In  1994 WYMT  installed a state-of-the-art  digital playback  system in its
master control room. This new system has allowed WYMT to adopt a  computer-based
playback  format that has  resulted in significant cost  savings and an improved
on-air appearance.
 
    Strong local  business  and general  community  relations are  an  important
component of WYMT's success. WYMT continues to develop partnerships with current
and potential new clients through the
 
                                       48
<PAGE>
production  of  various  special annual  events  that also  serve  to strengthen
community ties and enhance advertising revenue. Examples of such events  include
the  Mountain Basketball Classic, the  Charity Golf Classic and  the Boat and RV
Show.
 
WRDW, THE CBS AFFILIATE IN AUGUSTA, GEORGIA
 
    WRDW, acquired by  the Company in  January 1996, began  operations in  1954.
Augusta,   Georgia  is  the  111th  largest  DMA  in  the  United  States,  with
approximately  221,000  television   households  and  a   total  population   of
approximately  627,000. Total  Market Revenues in  the Augusta DMA  in 1995 were
approximately $26.3 million, a 6% increase over 1994. WRDW's gross revenues  for
the year ended December 31, 1995 were approximately $9.6 million, an increase of
5.7%  from  1994.  The  Augusta  DMA  has  four  licensed  commercial television
stations, all of which are affiliated with a major network. The Augusta DMA also
has two public television stations.
 
    The following  table sets  forth Market  Revenues for  the Augusta  DMA  and
in-market share and ranking information for WRDW (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                                       YEAR ENDED DECEMBER 31,
                                                                      -------------------------
                                                                       1993     1994     1995
                                                                      -------  -------  -------
<S>                                                                   <C>      <C>      <C>
Market Revenues in DMA                                                $22,800  $24,800  $26,300
Market Revenues growth over prior year                                      8%       9%       6%
In-market share of households viewing television                           36%      36%      36%
Rank in market                                                              1        1        1
</TABLE>
 
    MARKET  DESCRIPTION.   The Augusta  DMA consists  of 19  counties in eastern
Georgia and western South Carolina, including the cities of Augusta, Georgia and
North Augusta and  Aiken, South Carolina.  The Augusta, Georgia  area is one  of
Georgia's  major metropolitan/regional  centers, with  a particular  emphasis on
health services, manufacturing and the military. The Federal government  employs
over  12,500 military and 4,600 civilian personnel at the Department of Energy's
Savannah River Site, a  nuclear processing plant, and  Fort Gordon, a U.S.  Army
military  installation.  Augusta has  eight  large hospitals  which collectively
employ 20,000 and reinforce  Augusta's status as  a regional healthcare  center.
Augusta is also home to the Masters Golf Tournament, which has been broadcast by
CBS for 41 years.
 
    STATION  PERFORMANCE.    WRDW,  which  operates  on  channel  12,  is  a CBS
affiliate. Based on November 1995 Nielsen  estimates, WRDW is ranked number  one
in  its market,  with a  36% in-market  share of  households viewing television,
which is one share point ahead of the competition. WRDW also received 36% of the
Augusta DMA's  Market Revenues  in 1995.  WRDW can  be viewed  on all  29  cable
systems  in its DMA and nine cable systems  outside of its DMA. Since 1992, WRDW
has risen from a  weak second-place ranking to  the number one position.  WRDW's
weekday  news programs at 6 a.m., noon, 5  p.m., 11 p.m., and four weekend slots
are ranked number one in household rating and share. WRDW attributes its  number
one position in the market to its strong syndicated programming which leads into
and out of its weekly news programs as well as its expanded local news coverage.
WRDW  was also the leader in prime  time in the November 1995 Nielsen estimates.
WRDW has positioned itself as "Your 24 Hour News Source" in the DMA. In  January
1996,  WRDW began providing local  cut-ins to the CNN  news slots on cable, with
all revenues from commercial inserts going  to the station. In addition, as  the
local CBS affiliate in the DMA, WRDW produces local Masters programming, such as
THE  GREEN JACKET PROGRAM, a show hosted  by Paul Davis that includes interviews
with many golf celebrities.
 
    The station  also  produces  its own  local  programming,  including  INSIDE
AGRICULTURE,  a weekly  program and PAINE  COLLEGE PRESENTS,  a bi-monthly local
public affairs show. In  addition to carrying the  programming provided by  CBS,
WRDW  carries syndicated programming including: OPRAH!, INSIDE EDITION, WHEEL OF
FORTUNE and JEOPARDY!
 
WALB, THE NBC AFFILIATE IN ALBANY, GEORGIA
 
    WALB was  founded by  the  Company and  began  operations in  1954.  Albany,
Georgia is the 152nd largest DMA in the United States with approximately 132,000
television households and a total population
 
                                       49
<PAGE>
of  approximately 380,000. Total Market Revenues in  the Albany DMA in 1995 were
approximately $12.2 million, a 5% increase over 1994. WALB's gross revenues  for
the  year ended December 31, 1995  were approximately $10.5 million, an increase
of 3.5%  from 1994.  The Albany  DMA has  three licensed  commercial  television
stations,  two of which are affiliated with  major networks. The Albany DMA also
has two other public television stations.
 
    The following  table sets  forth  Market Revenues  for  the Albany  DMA  and
in-market share and ranking information for WALB (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                     YEAR ENDED DECEMBER 31,
                                                    -------------------------
                                                     1993     1994     1995
                                                    -------  -------  -------
<S>                                                 <C>      <C>      <C>
Market Revenues in DMA                              $10,900  $11,600  $12,200
Market Revenues growth over prior year                    8%       6%       5%
In-market share of households viewing television         81%      80%      80%
Rank in market                                            1        1        1
</TABLE>
 
    MARKET  DESCRIPTION.  The  Albany DMA, consists of  17 counties in southwest
Georgia.  Albany,  170  miles  south  of  Atlanta,  is  a  regional  center  for
manufacturing, agriculture, education, health care and military service. Leading
employers  in the area  include: The Marine Corps  Logistics Base, Phoebe Putney
Memorial Hospital, The Proctor & Gamble Company, Miller Brewing Company,  Cooper
Tire  & Rubber Company, Bob's Candies, Coats  and Clark Inc., Merck & Co., Inc.,
MacGregor (USA)  Inc. and  M&M/Mars. Albany  State College,  Darton College  and
Albany Technical Institute are located within this area.
 
    STATION  PERFORMANCE.  WALB, which  operates on channel 10,  is the only VHF
station in the Albany DMA  and is an NBC affiliate.  Based on the November  1995
Nielsen  estimates,  WALB  is ranked  number  one  in its  market,  with  an 80%
in-market share of households viewing television, which is 63 share points ahead
of the competition. WALB has the strongest  signal in its DMA and can be  viewed
on  all of the 26 cable  systems in its DMA and  51 cable systems outside of its
DMA. WALB received 86% of the Albany DMA's Market Revenues in 1995.
 
    WALB is known  as "South Georgia's  Number One News  Source." The  station's
news  is its primary focus. WALB  is the number one local  news source in all of
its time slots. WALB is the only station in its market with both electronic  and
satellite  news gathering trucks, allowing the Company to provide live coverage.
WALB broadcasts three hours and 20 minutes of news weekdays and one hour of news
each weekend day.
 
    WALB considers its dedication to the community to be a key component of  its
operations.  For example, WALB  devoted substantial resources  in 1994 to expand
its local news coverage and programming. Such investment allowed WALB to provide
the most extensive flood coverage available to viewers during the flood in  July
1994,  which was  one of the  largest natural  disasters to occur  in Georgia in
recent history. This  coverage made WALB  one of the  top-rated stations in  the
United  States in terms  of in-market share of  households viewing television in
July 1994,  as  measured  by  Nielsen. In  addition,  the  Georgia  Broadcasters
Association  presented WALB  with two of  its top  awards in 1994:  the "1994 TV
Community Service Award" for its dedication to providing local community service
and the "1994 TV Station Promotion of  the Year" award for the station's  nearly
year long broadcast of its "Learn to Read" program.
 
    The station produces its own local programming including TOWN AND COUNTRY, a
live  morning show that  travels to various  locations in Georgia  and DIALOG, a
weekly public affairs show focusing on minority issues. In addition to  carrying
programming  supplied  by NBC,  WALB  carries syndicated  programming, including
OPRAH!, ENTERTAINMENT TONIGHT,  THE ANDY GRIFFITH  SHOW, MONTEL WILLIAMS,  RICKI
LAKE, AMERICAN JOURNAL, and HARD COPY.
 
    The Company will be required to divest this station pursuant to existing FCC
regulations.  See  "Risk Factors-FCC  Divestiture  Requirement" and  "The Phipps
Acquisition, the KTVE Sale and the Financing."
 
                                       50
<PAGE>
WJHG, THE NBC AFFILIATE IN PANAMA CITY, FLORIDA
 
    WJHG,  acquired by  the Company  in 1960,  began operations  in 1953. Panama
City, Florida is the 159th largest DMA in the United States, with  approximately
110,000  television households and a  total population of approximately 298,000.
Total Market Revenues  in the Panama  City DMA in  1995 were approximately  $8.5
million,  a 6%  increase over  1994. WJHG's  gross revenues  for the  year ended
December 31, 1995  were approximately  $4.3 million,  an increase  of 7.7%  from
1994.  The Panama  City DMA  has four  licensed commercial  television stations,
three of which are affiliated with major networks. In addition, a CBS signal  is
provided  by a station in Dothan, Alabama,  an adjacent DMA. The Panama City DMA
also has one public television station.
 
    The following table sets forth Market  Revenues for the Panama City DMA  and
in-market share and ranking information for WJHG (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                               YEAR ENDED DECEMBER 31,
                                                          ----------------------------------
                                                             1993        1994        1995
                                                          ----------  ----------  ----------
<S>                                                       <C>         <C>         <C>
Market Revenues in DMA                                        $7,400      $8,000      $8,500
Market Revenues growth over prior year                            11%          8%          6%
In-market share of households viewing television                  51%         46%         53%
Rank in market                                                     1           1           1
</TABLE>
 
    MARKET  DESCRIPTION.   The  Panama  City DMA  consists  of nine  counties in
northwest Florida. The Panama  City market stretches  north from Florida's  Gulf
Coast  to  Alabama's southern  border. The  Panama  City economy  centers around
tourism, military bases, manufacturing, education and financial services. Panama
City is the county seat and principal  city of Bay County. Leading employers  in
the  area include:  Tyndall Air  Force Base,  the Navy  Coastal Systems Station,
Sallie Mae  Servicing  Corp.,  Stone  Container  Corporation,  Arizona  Chemical
Corporation,  Russell Corporation and Gulf  Coast Community College. Panama City
is also a spring break destination  for college students and drew  approximately
550,000 students during 1995.
 
    STATION  PERFORMANCE.    WJHG,  which  operates  on  channel  7,  is  an NBC
affiliate. Based on November 1995 Nielsen  estimates, WJHG is ranked number  one
in  its market,  with a  53% in-market  share of  households viewing television,
which is 17  share points ahead  of the  competition. WJHG received  50% of  the
Panama  City DMA's Market Revenues in 1995. WJHG  can be viewed on all of the 36
cable systems in its DMA and on 29 cable systems outside its DMA.
 
    WJHG dominates the Panama City market  in all popular news time periods  and
has twice the audience viewership at 5 p.m. and 10 p.m. as does the competition.
WJHG also has the number one news ranking in its market at 6:30 a.m., 6 p.m. and
on weekends. WJHG's ratings success in its newscasts have allowed it to increase
its  overall  unit rates  and  to negotiate  for  larger shares  of advertisers'
national budgets. WJHG considers  its news department to  be a key component  of
its  operations and in 1994, devoted  substantial resources to redesign the set,
purchase new  cameras,  add  new  graphics, develop  a  new  logo  and  reformat
newscasts.  As part of the continuing growth  of its news product, WJHG recently
introduced the first noon newscast in Panama City.
 
    WJHG has also launched a direct mail campaign to attract new advertisers  to
the  station. As a result of these factors, WJHG increased its gross revenues by
7.7% in 1995. WJHG  is also focusing on  other non-traditional revenue  sources,
such  as developing a health  exposition, a children's fair  and a wedding show,
all of which are scheduled to occur in 1996.
 
    In addition to carrying programming provided by NBC, WJHG carries syndicated
programming, including WHEEL  OF FORTUNE,  JEOPARDY!, HARD  COPY, MAURY  POVICH,
JENNY JONES and RICKI LAKE.
 
    The Company will be required to divest this station pursuant to existing FCC
regulations.  See  "Risk Factors-FCC  Divestiture  Requirement" and  "The Phipps
Acquisition, the KTVE Sale and the Financing."
 
                                       51
<PAGE>
WKXT, THE CBS AFFILIATE IN KNOXVILLE, TENNESSEE
 
    WKXT, which  will be  acquired  pursuant to  the Phipps  Acquisition,  began
operations  in 1988. Knoxville, Tennessee is the  62nd largest DMA in the United
States, with approximately 429,000 television households and a total  population
of approximately 1.1 million. Total Market Revenues in the Knoxville DMA in 1995
were approximately $57.9 million, a 6% increase over 1994. WKXT's gross revenues
for  the  year ended  December  31, 1995  were  approximately $10.6  million, an
increase of  2.3% over  1994. The  Knoxville DMA  has four  licensed  commercial
television  stations,  all  of which  are  affiliated with  major  networks. The
Knoxville DMA also has two public broadcasting stations.
 
    The following table  sets forth Market  Revenues for the  Knoxville DMA  and
in-market share and ranking information for WKXT (dollars in thousands):
 
<TABLE>
<CAPTION>
                                                               YEAR ENDED DECEMBER 31,
                                                          ----------------------------------
                                                             1993        1994        1995
                                                          ----------  ----------  ----------
<S>                                                       <C>         <C>         <C>
Market Revenues in DMA                                       $47,900     $54,600     $57,900
Market Revenues growth over prior year                            14%         14%          6%
In-market share of households viewing television                  24%         23%         22%
Rank in market                                                     3           3           3
</TABLE>
 
    MARKET DESCRIPTION.  The Knoxville DMA, consisting of 22 counties in eastern
Tennessee and southeastern Kentucky, includes the cities of Knoxville, Oak Ridge
and  Gatlinburg,  Tennessee.  The  Knoxville area  is  a  center  for education,
manufacturing, healthcare and tourism. The University of Tennessee's main campus
is located within the city of  Knoxville. It employs approximately 6,400  people
and  has an enrollment  of approximately 26,000  students. Leading manufacturing
employers in  the  area include:  Lockheed  Martin Energy  Systems,  Inc.,  Levi
Strauss  &  Company,  DeRoyal  Industries, Aluminum  Company  of  North America,
Phillips Consumer Electronics  North America  Corp., Clayton Homes  and Sea  Ray
Boats,   Inc.  which  employ  approximately  26,800  people,  collectively.  The
Knoxville area  also  has  eight hospitals  which  employ  approximately  16,900
employees. Area tourist attractions are the Great Smokey Mountains National Park
and Dollywood, a country-western theme park sponsored by Dolly Parton. The Great
Smokey  Mountains National Park and Dollywood  had approximately 9.1 million and
2.2 million visitors, respectively during 1995. Dollywood employs  approximately
1,800 people.
 
    STATION  PERFORMANCE.  WKXT  is a CBS  affiliate and operates  on channel 8.
WKXT is one  of three commercial  VHF stations  in the Knoxville  DMA. Based  on
November  1995 Nielsen estimates, WKXT is ranked third in its market, with a 22%
in-market share of households viewing television. WKXT can be viewed on 52 cable
systems in its DMA and on 15 cable systems outside its DMA. WKXT received 18% of
the Knoxville DMA's Market Revenues in 1995.
 
    WKXT produces only one hour of news each day. The Company plans to implement
its operating strategy at WKXT by developing comprehensive news programming upon
consummation of the Phipps Acquisition.
 
    In addition to carrying  network programming supplied  by CBS, WKXT  carries
syndicated  programming including  BAYWATCH, NORTHERN  EXPOSURE, REGIS  & KATHIE
LEE, MAURY POVICH, AMERICAN JOURNAL,  ENTERTAINMENT TONIGHT, HARD COPY, and  THE
ANDY GRIFFITH SHOW.
 
WCTV, THE CBS AFFILIATE IN TALLAHASSEE, FLORIDA/THOMASVILLE, GEORGIA
 
    WCTV,  which  will be  acquired pursuant  to  the Phipps  Acquisition, began
operations in  1955.  Tallahassee,  Florida/Thomasville, Georgia  is  the  116th
largest  DMA  in  the  United  States,  with  approximately  210,000  television
households and total population of approximately 586,000. Total Market  Revenues
in  the Tallahassee/Thomasville DMA in 1995  were approximately $19.9 million, a
5% increase over  1994. WCTV's gross  revenues for the  year ended December  31,
1995  were  approximately $13.3  million,  an increase  of  3.2% over  1994. The
Tallahassee/Thomasville DMA has  four licensed  commercial television  stations,
all of which are affiliated with major networks. The Tallahassee/Thomasville DMA
also  has one public station that is owned by the Florida State University Board
of Regents.
 
                                       52
<PAGE>
    The   following    table    sets    forth    Market    Revenues    in    the
Tallahassee/Thomasville DMA and in-market share and ranking information for WCTV
(dollars in thousands):
 
<TABLE>
<CAPTION>
                                                               YEAR ENDED DECEMBER 31,
                                                          ----------------------------------
                                                             1993        1994        1995
                                                          ----------  ----------  ----------
<S>                                                       <C>         <C>         <C>
Market Revenues in DMA                                       $17,200     $18,900     $19,900
Market Revenues growth over prior year                             4%         10%          5%
In-market share of households viewing television                  64%         65%         60%
Rank in market                                                     1           1           1
</TABLE>
 
    MARKET  DESCRIPTION.    The Tallahassee/Thomasville  DMA,  consisting  of 18
counties  in  the   panhandle  of  Florida   and  southwest  Georgia,   includes
Tallahassee,  the capital of Florida,  and Thomasville, Valdosta and Bainbridge,
Georgia. The  Tallahassee/Thomasville economy  centers  around state  and  local
government  as well as state and  local universities which include Florida State
University, Florida  A&M,  Tallahassee  Community  College  and  Valdosta  State
College.  Florida State University is the  largest university located in the DMA
with  total  enrollment   of  approximately  29,000   students.  Florida   State
University's  main campus is  located within the city  of Tallahassee. State and
local  government  agencies  employ  approximately  36,700  and  8,500   people,
respectively, in the Tallahassee area.
 
    STATION  PERFORMANCE.  WCTV  is a CBS  affiliate and operates  on channel 6.
WCTV is  the only  VHF  station in  the  Tallahassee/Thomasville DMA.  Based  on
November 1995 Nielsen estimates, WCTV is ranked number one in its market, with a
60%  in-market share of households viewing television.  WCTV can be viewed on 47
cable systems in its DMA and 32 cable systems outside of its DMA. WCTV  received
67% of the Tallahassee/Thomasville DMA's Market Revenues in 1995.
 
    WCTV  considers its news department to be a key component of its operations;
approximately 43%  of its  employees  are devoted  to  its news  department  and
approximately  40% of the WCTV's revenues are generated by news programming. The
station attributes its  successful news programming  in part to  its bureaus  in
Tallahassee,  Valdosta  and Thomasville  and  its news  gathering  vehicle. WCTV
produces five news programs and six news cut-ins each day which total three  and
one-half  hours of news per weekday. All news programs are closed-captioned. The
station has the number one in-market share in news at 6 a.m., noon, 5:30 p.m., 6
p.m. and 11 p.m. on weekdays and 6 p.m. and 11 p.m. on weekends.
 
    The station produces the BOBBY BOWDEN SHOW, a coach's show for Florida State
University. In addition to  carrying network programming  supplied by CBS,  WCTV
carries syndicated programming including WHEEL OF FORTUNE, JEOPARDY!, OPRAH! and
SEINFELD.
 
INDUSTRY BACKGROUND
 
    There  are currently a limited number of channels available for broadcasting
in any one geographic area, and the  license to operate a television station  is
granted  by  the FCC.  Television stations  which broadcast  over the  very high
frequency ("VHF")  band (channels  2-13)  of the  spectrum generally  have  some
competitive   advantage  over  television  stations  which  broadcast  over  the
ultra-high frequency ("UHF") band (channels  above 13) of the spectrum,  because
the  former  usually  have  better  signal  coverage  and  operate  at  a  lower
transmission cost. However, the improvement  of UHF transmitters and  receivers,
the  complete elimination  from the  marketplace of  VHF-only receivers  and the
expansion of cable television systems have reduced the VHF signal advantage.
 
    Television station revenues are primarily  derived from local, regional  and
national advertising and, to a much lesser extent, from network compensation and
revenues   from  studio  and  tower   space  rental  and  commercial  production
activities. Advertising rates are based upon  a variety of factors, including  a
program's  popularity among  the viewers  an advertiser  wishes to  attract, the
number of advertisers competing for the available time, the size and demographic
makeup of the market served by  the station and the availability of  alternative
advertising  media in the market area. Rates  are also determined by a station's
overall ratings and in-market share, as well as the station's ratings and  share
among particular demographic groups which an
 
                                       53
<PAGE>
advertiser  may  be targeting.  Because broadcast  stations rely  on advertising
revenues, they are  sensitive to cyclical  changes in the  economy. The size  of
advertisers'  budgets, which are  affected by broad  economic trends, affect the
broadcast  industry  in  general  and  the  revenues  of  individual   broadcast
television stations.
 
    All  television stations in  the country are grouped  by Nielsen, a national
audience  measuring  service,  into   approximately  210  generally   recognized
television  markets that are ranked in  size according to various formulae based
upon actual or  potential audience.  Each DMA  is an  exclusive geographic  area
consisting  of all counties in which the home-market commercial stations receive
the greatest percentage of total  viewing hours. Nielsen periodically  publishes
data  on  estimated  audiences  for  the  television  stations  in  the  various
television markets throughout the country. The estimates are expressed in  terms
of  the  percentage of  the total  potential  audience in  the market  viewing a
station (the  station's "rating")  and  of the  percentage of  households  using
television  actually  viewing  the  station  (the  station's  "share").  Nielsen
provides such data  on the  basis of  total television  households and  selected
demographic  groupings in the market. Nielsen  uses two methods of determining a
station's ability to attract viewers. In larger geographic markets, ratings  are
determined  by a combination of meters connected directly to selected television
sets and weekly  diaries of television  viewing, while in  smaller markets  only
weekly  diaries are utilized.  All of the Company's  stations operate in markets
where only weekly diaries are used.
 
    Historically, three  major  broadcast  networks,  Capital  Cities/ABC,  Inc.
("ABC"),  NBC and CBS, dominated broadcast  television. In recent years, Fox has
evolved into the fourth major network  by establishing a network of  independent
stations  whose  operating  characteristics  are similar  to  the  major network
affiliate stations, although the number of hours of network programming produced
by Fox for  its affiliates is  less than that  of the three  major networks.  In
addition,  UPN and WB recently have been launched as new television networks. An
affiliate of UPN or WB receives a smaller portion of each day's programming from
its network compared to an affiliate of  a major network. Currently, UPN and  WB
provide  10  and  11.5  hours  of  programming  per  week  to  their affiliates,
respectively.
 
    The affiliation of  a station  with one  of the  four major  networks has  a
significant  impact on the  composition of the  station's programming, revenues,
expenses and operations.  A typical affiliate  of a major  network receives  the
majority  of each  day's programming from  the network.  This programming, along
with cash payments ("network compensation"), is provided to the affiliate by the
network in exchange  for a  substantial majority  of the  advertising time  sold
during  the airing of network programs.  The network then sells this advertising
time and retains the revenues. The affiliate retains the revenues from time sold
during breaks  in  and  between  network programs  and  programs  the  affiliate
produces  or  purchases from  non-network sources.  In acquiring  programming to
supplement programming supplied  by the affiliated  network, network  affiliates
compete  primarily  with  other  affiliates and  independent  stations  in their
markets. Cable  systems  generally  do  not  compete  with  local  stations  for
programming,  although various  national cable networks  from time  to time have
acquired programs that  would have  otherwise been offered  to local  television
stations.  In  addition, a  television station  may acquire  programming through
barter arrangements. Under barter arrangements, which are becoming  increasingly
popular  with  both  network  affiliates and  independents,  a  national program
distributor may  receive advertising  time in  exchange for  the programming  it
supplies, with the station paying a reduced fee for such programming.
 
    In  contrast to  a station  affiliated with  a network,  a fully independent
station purchases  or  produces  all  of the  programming  that  it  broadcasts,
resulting  in  generally  higher  programming  costs.  An  independent  station,
however, retains  its  entire inventory  of  advertising  time and  all  of  the
revenues  obtained therefrom. As  a result of the  smaller amount of programming
provided by its network, an  affiliate of UPN or WB  must purchase or produce  a
greater  amount of  its programming,  resulting in  generally higher programming
costs. These  affiliate  stations,  however,  retain a  larger  portion  of  the
inventory  of advertising time  and the revenues  obtained therefrom compared to
stations affiliated with the major networks.
 
    Through the 1970s, network television broadcasting enjoyed virtual dominance
in viewership and  television advertising  revenues, because  network-affiliated
stations competed only with each other in most
 
                                       54
<PAGE>
local  markets. Beginning in the 1980s, this  level of dominance began to change
as the FCC authorized more local stations and marketplace choices expanded  with
the  growth of independent stations and cable television services. See "-Federal
Regulation of the Company's Business."
 
    Cable television systems were first installed in significant numbers in  the
1970s  and were initially used to retransmit broadcast television programming to
paying subscribers  in  areas  with  poor broadcast  signal  reception.  In  the
aggregate,  cable-originated programming has emerged as a significant competitor
for viewers  of  broadcast  television programming,  although  no  single  cable
programming  network regularly attains audience levels  amounting to more than a
small fraction of any single major  broadcast network. The advertising share  of
cable networks increased during the 1970s and 1980s as a result of the growth in
cable  penetration (the percentage of  television households which are connected
to a  cable system).  Notwithstanding  such increases  in cable  viewership  and
advertising,  over-the-air broadcasting remains the dominant distribution system
for mass market television advertising.
 
NEWSPAPER PUBLISHING
 
    The Company owns and operates five publications comprising three  newspapers
and two shoppers, all located in the Southeast.
 
THE ALBANY HERALD
 
    THE  ALBANY HERALD, located in Albany, Georgia, is the only seven-day-a-week
newspaper that  serves  southwestern Georgia.  The  Company changed  THE  ALBANY
HERALD  from an afternoon newspaper to a  morning newspaper in 1993 and improved
its graphics  and layout.  These changes  enabled the  Company to  increase  THE
ALBANY  HERALD's newsstand  and subscription prices  as well  as its advertising
rates, resulting in an increase of revenues from $10.1 million in 1993 to  $13.5
million  in 1995, a 33.8% increase.  The Company intends to increase selectively
the price and advertising rates of THE  ALBANY HERALD in the future. The  Albany
market  has four  other daily newspapers  with a limited  circulation and market
area.
 
    THE ALBANY HERALD also publishes three other weekly editions in Georgia, THE
LEE COUNTY HERALD, THE WORTH COUNTY  HERALD and THE CALHOUN-CLAY HERALD, all  of
which  provide regional news coverage. Other niche publications include (i) FARM
AND PLANTATION, an agricultural  paper, (ii) a monthly  COUPON CLIPPER, (iii)  a
quarterly,  direct mail coupon  book called CASH CUTTERS,  (iv) an annual dining
guide and (v) an annual bridal  book. The Company introduced these weeklies  and
other  niche product publications in order to better utilize THE ALBANY HERALD's
printing presses and infrastructure (such as sales and advertising). THE  ALBANY
HERALD  cross-merchandises its  publications, thereby  increasing total revenues
with only a small  increase in related expenditures.  The Company also seeks  to
increase THE ALBANY HERALD's circulation and revenues through its sponsorship of
special events of local interest, such as bass fishing tournaments.
 
THE ROCKDALE CITIZEN AND THE GWINNETT DAILY POST
 
    THE  ROCKDALE  CITIZEN  and  the  GWINNETT  DAILY  POST  are five-day-a-week
newspapers that serve communities in the metro Atlanta area with complete  local
news,  sports  and  lifestyles  coverage  together  with  national  stories that
directly impact their local communities.
 
    THE ROCKDALE CITIZEN  is located  in Conyers,  Georgia, the  county seat  of
Rockdale  County, which is 19 miles  east of downtown Atlanta. Rockdale County's
population is estimated to be  64,000 in 1996. Conyers is  the site of the  1996
Olympic equestrian competition.
 
    THE GWINNETT DAILY POST, which was purchased by the Company in January 1995,
is located north of Atlanta in Gwinnett County, one of the fastest growing areas
in the nation. Gwinnett's population, which has more than doubled during each of
the  past two  census periods,  was estimated at  457,000 in  1995. In September
1995, the Company increased the frequency  of publication of the GWINNETT  DAILY
POST from three to five days per week in an effort to increase circulation.
 
    The  Company's operating strategy  with respect to  THE ROCKDALE CITIZEN and
the GWINNETT  DAILY POST  is  to increase  circulation  by improving  the  print
quality,    increasing   the    local   news   content    and   increasing   its
 
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telemarketing and promotional efforts. The Company has hired a new president  of
publishing  for THE  ROCKDALE CITIZEN  and the GWINNETT  DAILY POST  in order to
implement its operating strategy at these newspapers.
 
SOUTHWEST GEORGIA SHOPPER
 
    The Southwest Georgia  Shopper, Inc., prints  and distributes two  shoppers,
which  are  direct  mailed and  rack  distributed throughout  north  Florida and
southwest Georgia. These  two shoppers  represent a consolidation  of the  seven
shoppers  that the Company purchased in 1994 and 1995. The Company believes that
print quality is an important criterion to advertisers and consumers and,  since
their  acquisition, the  Company has  accordingly improved  the graphics  of the
shoppers.
 
INDUSTRY BACKGROUND
 
    Newspaper publishing is the oldest segment  of the media industry and, as  a
result  of the  focus on local  news, newspapers  in general, remain  one of the
leading media for local advertising. Newspaper advertising revenues are cyclical
and have generally been  affected by changes in  national and regional  economic
conditions. Financial instability in the retail industry, including bankruptcies
of  large retailers  and consolidations among  large retail  chains has recently
resulted in  reduced retail  advertising expenditures.  Classified  advertising,
which  makes up  approximately one-third of  newspaper advertising expenditures,
can be  affected by  an economic  slowdown and  its effect  on employment,  real
estate  transactions and automotive sales. However, growth in housing starts and
automotive sales,  although  cyclical  in nature,  generally  provide  continued
growth in newspaper advertising expenditures.
 
PAGERS AND PAGING SERVICES
 
THE COMPANY'S PAGING BUSINESS
 
    The  Company's paging business is based in Tallahassee, Florida and operates
in contiguous parts  of Alabama, Florida  and Georgia. The  Company offers  five
basic  paging  services:  (i)  tone-only; (ii)  tone  and  voice;  (iii) digital
display;  (iv)  alphanumeric  display;  and  (v)  tone  or  digital  display  in
conjunction  with  voice  message storage  and  retrieval. A  subscriber  to the
Company's paging services either owns a pager, thereby paying solely for the use
of the Company's paging services, or  leases a pager, thereby paying a  periodic
charge   for  both  the  pager  and   the  paging  services.  Of  the  Company's
approximately  41,000  pagers  in  service,  approximately  72%  are  owned  and
maintained  by subscribers ("COAM")  with the remainder  being leased. In recent
years, prices for  pagers have fallen  considerably, and thus  there has been  a
trend  toward subscriber ownership  of pagers, allowing  the Company to maintain
lower inventory  and fixed  asset levels.  COAM customers  historically stay  on
service  longer,  thus  enhancing  the  stability  of  the  subscriber  base and
earnings. The Company is focusing its  marketing efforts on increasing its  base
of COAM users.
 
    The  Company's goal is to increase the number of pagers in service, revenues
and cash flow from  operations by implementing a  plan that focuses on  improved
operating  methods and controls and innovative marketing programs. The Company's
paging business  has grown  in recent  years by:  (i) increasing  the number  of
business  customers;  (ii) expanding  its resale  program; (iii)  increasing its
retail operations; and (iv) increasing geographical coverage.
 
INDUSTRY BACKGROUND
 
    Paging is a method  of wireless communication which  uses an assigned  radio
frequency  to contact  a paging subscriber  within a designated  service area. A
subscriber carries a pager which receives  messages by the broadcast of a  radio
signal.  To  contact  a subscriber,  a  message  is usually  sent  by  placing a
telephone call to  the subscriber's designated  telephone number. The  telephone
call is received by an electronic paging switch which generates a signal that is
sent  to radio transmitters  in the subscriber's  service area. The transmitters
broadcast a coded signal that is unique  to the pager carried by the  subscriber
and  alerts the subscriber  through a tone  or vibration that  there is a voice,
numeric, alphanumeric or  other message.  Depending upon the  topography of  the
service  area, the operating radius of a radio transmitter typically ranges from
three to 20 miles.
 
    Three tiers  of carriers  have emerged  in the  paging industry:  (i)  large
nationwide providers serving multiple markets throughout the United States; (ii)
regional carriers, like the Company's paging business,
 
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which  operate  in regional  markets such  as several  contiguous states  in one
geographic  region  of  the  United  States;  and  (iii)  small,  single  market
operators.   The  Company  believes  that  the  paging  industry  is  undergoing
consolidation.
 
    The paging industry has traditionally  marketed its services through  direct
distribution  by sales representatives. In  recent years, additional channels of
distribution have evolved, including:  (i) carrier-operated retail stores;  (ii)
resellers,  who purchase paging services on  a wholesale basis from carriers and
resell  those  services  on  a  retail  basis  to  their  own  customers;  (iii)
independent  sales agents who solicit customers for carriers and are compensated
on a commission  basis; and (iv)  retail outlets  that often sell  a variety  of
merchandise, including pagers and other telecommunications equipment.
 
SATELLITE BROADCASTING
 
    The   Company's  satellite  broadcasting  business  provides  broadcast  and
production services through mobile and fixed production units as well as  C-band
and  Ku-band satellite transmission facilities.  Clients include The Walt Disney
Company, The Golf Channel, USA  Network, Turner Broadcasting Systems, CBS,  ABC,
PGA Tour Productions and The Children's Miracle Network.
 
COMPETITION
 
TELEVISION INDUSTRY
 
    Competition in the television industry exists on several levels: competition
for  audience, competition for programming  (including news) and competition for
advertisers. Additional  factors that  are material  to a  television  station's
competitive  position  include  signal  coverage  and  assigned  frequency.  The
broadcasting  industry  is  faced  continually  with  technological  change  and
innovation,  the  possible rise  in  popularity of  competing  entertainment and
communications  media  and  governmental  restrictions  or  actions  of  federal
regulatory  bodies, including the  FCC and the Federal  Trade Commission, any of
which could have  a material effect  on the Company's  operations. In  addition,
since  early 1994, there  have been a  number of network  affiliation changes in
many of the top  100 television markets.  As a result,  the major networks  have
sought  longer terms  in their  affiliation agreements  with local  stations and
generally have  increased the  compensation  payable to  the local  stations  in
return for such longer term agreements. During the same time period, the rate of
change  of  ownership  of  local television  stations  has  increased  over past
periods.
 
    AUDIENCE.  Stations compete for audience on the basis of program popularity,
which has a  direct effect on  advertising rates. A  substantial portion of  the
daily  programming on each of the Company's  stations is supplied by the network
with which each station  is affiliated. During those  periods, the stations  are
totally  dependent  upon  the performance  of  the network  programs  to attract
viewers. There  can  be no  assurance  that  such programming  will  achieve  or
maintain  satisfactory viewership levels in the future. Non-network time periods
are programmed by the station with  a combination of self-produced news,  public
affairs  and  other  entertainment programming,  including  news  and syndicated
programs purchased for cash, cash and barter, or barter only.
 
    Independent stations, whose number has increased significantly over the past
decade, have  also  emerged  as viable  competitors  for  television  viewership
shares.  In addition, UPN and  WB have been launched  recently as new television
networks. The  Company  is unable  to  predict the  effect,  if any,  that  such
networks will have on the future results of the Company's operations.
 
    In  addition, the development of methods of television transmission of video
programming other  than  over-the-air  broadcasting,  and  in  particular  cable
television, has significantly altered competition for audience in the television
industry.  These  other  transmission  methods can  increase  competition  for a
broadcasting station by  bringing into its  market distant broadcasting  signals
not  otherwise available  to the  station's audience  and also  by serving  as a
distribution system for non-broadcast programming. Through the 1970s, television
broadcasting enjoyed virtual dominance in viewership and television  advertising
revenues  because network-affiliated stations  competed only with  each other in
most local markets.  Although cable television  systems initially  retransmitted
broadcast  television  programming  to  paying subscribers  in  areas  with poor
broadcast  signal   reception,  significant   increases  in   cable   television
penetration  in  areas  that did  not  have signal  reception  problems occurred
throughout  the  1970s  and  1980s.  As  the  technology  of  satellite  program
 
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delivery to cable systems advanced in the late 1970s, development of programming
for  cable television  accelerated dramatically,  resulting in  the emergence of
multiple, national-scale program alternatives and  the rapid expansion of  cable
television  and higher  subscriber growth  rates. Historically,  cable operators
have not sought to compete with broadcast stations for a share of the local news
audience. Recently, however, certain cable operators have elected to compete for
such audiences and the increased competition could have an adverse effect on the
Company's advertising revenues.
 
    Other sources of competition  include home entertainment systems  (including
video  cassette recorder and  playback systems, video  discs and television game
devices),  "wireless  cable"  services,  satellite  master  antenna   television
systems, low power television stations, television translator stations and, more
recently,  DBS video distribution services,  which transmit programming directly
to homes equipped with special  receiving antennas, and video signals  delivered
over  telephone lines. Public  broadcasting outlets in  most communities compete
with commercial  television  stations  for  audience  but  not  for  advertising
dollars,  although  this  may change  as  the United  States  Congress considers
alternative means for the support of public television.
 
    Further advances  in  technology  may  increase  competition  for  household
audiences  and advertisers. Video compression  techniques are expected to reduce
the bandwidth  required for  television signal  transmission. These  compression
techniques,  as well as other technological  developments, are applicable to all
video delivery  systems,  including  over-the-air  broadcasting,  and  have  the
potential  to provide vastly expanded  programming to highly targeted audiences.
Reduction in the cost of creating additional channel capacity could lower  entry
barriers  for  new  channels  and  encourage  the  development  of  increasingly
specialized "niche" programming.  This ability  to reach  very narrowly  defined
audiences  is  expected  to  alter  the  competitive  dynamics  for  advertising
expenditures. In addition, competition in the television industry in the  future
may  come from interactive video  and information and data  services that may be
delivered by commercial television  stations, cable television, DBS,  multipoint
distribution  systems,  multichannel  multipoint distribution  systems  or other
video delivery systems. The Company is  unable to predict the effect that  these
or other technological changes will have on the broadcast television industry or
the future results of the Company's operations.
 
    PROGRAMMING.  Competition for programming involves negotiating with national
program  distributors or syndicators  that sell first-run  and rerun packages of
programming. Each station competes against the broadcast station competitors  in
its  market for  exclusive access to  off-network reruns (such  as ROSEANNE) and
first-run product (such  as ENTERTAINMENT TONIGHT).  Cable systems generally  do
not compete with local stations for programming, although various national cable
networks from time to time have acquired programs that would have otherwise been
offered  to  local television  stations. Competition  exists for  exclusive news
stories
and features as well.
 
    ADVERTISING.  Advertising  rates are based  upon the size  of the market  in
which  the station  operates, a program's  popularity among the  viewers that an
advertiser wishes  to  attract, the  number  of advertisers  competing  for  the
available  time, the demographic makeup of the market served by the station, the
availability of alternative advertising media in the market area, aggressive and
knowledgeable sales  forces  and  the  development  of  projects,  features  and
programs  that  tie  advertiser messages  to  programming.  Advertising revenues
comprise the  primary  source  of  revenues  for  the  Company's  stations.  The
Company's  stations compete for such  advertising revenues with other television
stations and other  media in  their respective  markets. Typically,  independent
stations  achieve  a greater  proportion  of the  television  market advertising
revenues than  network  affiliated  stations  relative to  their  share  of  the
market's   audience,  because  independent  stations  have  greater  amounts  of
available advertising time. The stations  also compete for advertising  revenues
with  other  media,  such  as  newspapers,  radio  stations,  magazines, outdoor
advertising, transit advertising, yellow page directories, direct mail and local
cable systems. Competition for advertising dollars in the broadcasting  industry
occurs primarily within individual markets.
 
NEWSPAPER INDUSTRY
 
    The  Company's newspapers  compete for  advertisers with  a number  of other
media outlets,  including magazines,  radio  and television,  as well  as  other
newspapers, which also compete for readers with the
 
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Company's   publications.  Many  of  the  Company's  newspaper  competitors  are
significantly larger than the Company. The Company attempts to differentiate its
publications from other newspapers  by focusing on local  news and local  sports
coverage in order to compete with its larger competitors. The Company also seeks
to  establish  its publications  as the  local  newspaper by  sponsoring special
events of particular community interest.
 
PAGING INDUSTRY
 
    The paging industry is highly competitive. Companies in the industry compete
on the basis of price, coverage area offered to subscribers, available  services
offered  in  addition to  basic numeric  or  tone paging,  transmission quality,
system reliability and  customer service.  The Company  competes by  maintaining
competitive   pricing  of  its  product  and  service  offerings,  by  providing
high-quality, reliable  transmission networks  and by  furnishing subscribers  a
superior level of customer service.
 
    The  Company's  primary  competitors  include  those  paging  companies that
provide wireless  service in  the same  geographic areas  in which  the  Company
operates.  The Company experiences  competition from one  or more competitors in
all locations  in which  it operates.  Some of  the Company's  competitors  have
greater financial and other resources than the Company.
 
    The   Company's   paging   services  also   compete   with   other  wireless
communications services  such as  cellular service.  The typical  customer  uses
paging as a low cost wireless communications alternative either on a stand-alone
basis   or  in   conjunction  with   cellular  services.   Future  technological
developments in the wireless communications industry and enhancements of current
technology, however, could create  new products and  services, such as  personal
communications  services and  mobile satellite  services, which  are competitive
with the paging services currently offered  by the Company. Recent and  proposed
regulatory  changes  by  the FCC  are  aimed at  encouraging  such technological
developments and  new  services  and  promoting competition.  There  can  be  no
assurance  that the Company's paging business would not be adversely affected by
such technological developments or regulatory changes.
 
NETWORK AFFILIATION OF THE STATIONS
 
    Each of the Company's stations is  affiliated with a major network  pursuant
to  an affiliation agreement. Each affiliation agreement provides the affiliated
station with the right to broadcast all programs transmitted by the network with
which the station is affiliated. In return, the network has the right to sell  a
substantial majority of the advertising time during such broadcasts. In exchange
for  every  hour that  a station  elects to  broadcast network  programming, the
network pays the station  a specific network  compensation payment which  varies
with  the time of  day. Typically, prime-time  programming generates the highest
hourly network compensation payments. Such  payments are subject to increase  or
decrease  by  the  network during  the  term  of an  affiliation  agreement with
provisions for advance notices  and right of termination  by the station in  the
event  of a reduction in such payments.  The NBC affiliation agreements for WALB
and WJHG are renewed  automatically every five years  on September 1 unless  the
station  notifies NBC otherwise. The CBS  affiliation agreements for WKYT, WYMT,
WRDW, WCTV and WKXT expire  on December 31, 2004,  December 31, 2004, March  31,
2005, December 31, 1999, and December 31, 1999, respectively.
 
FEDERAL REGULATION OF THE COMPANY'S BUSINESS
 
TELEVISION BROADCASTING
 
    EXISTING REGULATION.  Television broadcasting is subject to the jurisdiction
of  the FCC  under the  Communications Act  and the  Telecommunications Act. The
Communications Act prohibits the  operation of television broadcasting  stations
except  under a  license issued  by the  FCC and  empowers the  FCC, among other
things, to  issue,  revoke  and  modify  broadcasting  licenses,  determine  the
locations   of  stations,  regulate  the   equipment  used  by  stations,  adopt
regulations to  carry out  the  provisions of  the  Communications Act  and  the
Telecommunications  Act and impose penalties  for violation of such regulations.
The Communications Act prohibits the assignment of a license or the transfer  of
control of a licensee without prior approval of the FCC.
 
    LICENSE  GRANT AND RENEWAL.   Television broadcasting licenses generally are
granted or renewed for a period of five years; recently extended to eight  years
by the Telecommunications Act, but may be renewed for
 
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a  shorter  period  upon  a  finding  by  the  FCC  that  the  "public interest,
convenience, and necessity" would be served thereby. The broadcast licenses  for
WALB,  WJHG, WKYT, WYMT, WRDW, WCTV and  WKXT are effective until April 1, 1997,
February 1, 1997, August  1, 1997, August  1, 1997, April  1, 1997, February  1,
1997  and August  1, 1997, respectively.  The Telecommunications  Act requires a
broadcast license to  be renewed  if the  FCC finds  that: (i)  the station  has
served  the public interest, convenience and  necessity; (ii) there have been no
serious violations of either the Telecommunications  Act or the FCC's rules  and
regulations  by the  licensee; and  (iii) there  have been  no other violations,
which taken  together  would constitute  a  pattern of  abuse.  At the  time  an
application is made for renewal of a television license, parties in interest may
file  petitions to deny, and such parties,  including members of the public, may
comment upon the service the station  has provided during the preceding  license
term  and urge denial of the application. If the FCC finds that the licensee has
failed to  meet the  above-mentioned  requirements, it  could deny  the  renewal
application  or grant  a conditional  approval, including  renewal for  a lesser
term. The FCC will not consider competing applications contemporaneously with  a
renewal application. Only after denying a renewal application can the FCC accept
and  consider  competing  applications for  the  license. Although  in  the vast
majority of cases broadcast licenses are renewed by the FCC even when  petitions
to  deny or competing  applications are filed  against broadcast license renewal
applications, there can be  no assurance that  the Company's stations'  licenses
will  be renewed. The  Company is not  aware of any  facts or circumstances that
could prevent the renewal of the licenses  for its stations at the end of  their
respective license terms.
 
    MULTIPLE  OWNERSHIP RESTRICTIONS.   Currently, the FCC  has rules that limit
the ability of  individuals and entities  to own or  have an ownership  interest
above  a certain level (an "attributable" interest, as defined more fully below)
in broadcast stations, as well as  other mass media entities. The current  rules
limit  the number of radio  and television stations that may  be owned both on a
national and  a  local  basis. On  a  national  basis, the  rules  preclude  any
individual  or  entity from  having  an attributable  interest  in more  than 12
television  stations.  Moreover,  the  aggregate  audience  reach  of   co-owned
television  stations  may not  exceed 25%  of all  United States  households. An
individual or entity may  hold an attributable interest  in up to 14  television
stations  (or stations  with an  aggregate audience reach  of 30%  of all United
States households) if at least two of the stations are controlled by a member of
an ethnic minority. The Telecommunications Act directs the FCC to eliminate  the
restriction  on  the  number  of  television  stations  which  may  be  owned or
controlled nationally and to increase the national audience reach limitation for
television stations to 35%.
 
    On a local basis, FCC rules currently allow an individual or entity to  have
an  attributable  interest  in  only  one television  station  in  a  market. In
addition, FCC  rules  and  the  Telecommunications  Act  generally  prohibit  an
individual  or  entity  from having  an  attributable interest  in  a television
station and a radio station, daily newspaper or cable television system that  is
located  in  the  same  local  market area  served  by  the  television station.
Proposals currently before  the FCC could  substantially alter these  standards.
For  example, in a  recently initiated rulemaking  proceeding, the FCC suggested
narrowing the geographic scope of the local television cross-ownership rule (the
so-called "duopoly  rule")  from  Grade  B to  Grade  A  contours  and  possibly
permitting  some two-station combinations  in certain markets.  The FCC has also
proposed eliminating  the TV/radio  cross-ownership restriction  (the  so-called
"one-to-a-market"  rule)  entirely  or  at least  exempting  larger  markets. In
addition, the FCC is seeking comment  on issues of control and attribution  with
respect to local marketing agreements entered into by television stations. It is
unlikely  that this rulemaking will  be concluded until late  1996 or later, and
there can be no assurance that any of  these rules will be changed or what  will
be  the effect of any such change. The Telecommunications Act expressly does not
prohibit any  local marketing  agreements in  compliance with  FCC  regulations.
Furthermore,  the Telecommunications Act directs the FCC to conduct a rulemaking
proceeding  to  determine  whether  restricting  ownership  of  more  than   one
television  station in the same area should be retained, modified or eliminated.
It is the  intent of Congress  that if  the FCC revises  the multiple  ownership
rules,  it  should permit  co-located  VHF-VHF combinations  only  in compelling
circumstances, where competition and diversity will not be harmed.
 
    The  Telecommunications   Act   also  directs   the   FCC  to   extend   its
one-to-a-market  waiver policy from the top 25 to  any of the top 50 markets. In
addition, the  Telecommunications Act  directs the  FCC to  permit a  television
station  to affiliate  with two  or more networks  unless such  dual or multiple
networks are composed of  (i) two or  more of the  four existing networks  (ABC,
CBS, NBC or Fox) or, (ii) any of the four existing
 
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networks and one of the two emerging networks (UPN or WBN). The Company believes
that  Congress does not intend  for these limitations to  apply if such networks
are not operated simultaneously,  or if there is  no substantial overlap in  the
territory  served by the group of stations comprising each of such networks. The
Telecommunications Act  also directs  the  FCC to  revise  its rules  to  permit
cross-ownership  interests between a  broadcast network and  a cable system. The
Telecommunications Act further authorizes the FCC to consider revising its rules
to permit common ownership of co-located broadcast stations and cable systems.
 
    Expansion of  the Company's  broadcast operations  in particular  areas  and
nationwide  will continue  to be  subject to the  FCC's ownership  rules and any
changes the FCC  or Congress may  adopt. Any relaxation  of the FCC's  ownership
rules  may increase the  level of competition in  one or more  of the markets in
which the Company's stations  are located, particularly to  the extent that  the
Company's  competitors may  have greater  resources and  thereby be  in a better
position to capitalize on such changes.
 
    Under the FCC's ownership rules, a  direct or indirect purchaser of  certain
types  of securities of the Company (including  the Class B Common Stock offered
hereby) could violate  FCC regulations if  that purchaser owned  or acquired  an
"attributable"  or "meaningful" interest  in other media  properties in the same
areas as stations owned by  the Company or in  a manner otherwise prohibited  by
the  FCC. All officers and directors of a licensee, as well as general partners,
uninsulated limited partners and  stockholders who own five  percent or more  of
the  voting power of the outstanding Common Stock of a licensee (either directly
or indirectly), generally will be deemed  to have an "attributable" interest  in
the  licensee.  Certain  institutional  investors  which  exert  no  control  or
influence over  a  licensee may  own  up  to 10%  of  the voting  power  of  the
oustanding   Common  Stock   before  attribution   occurs.  Under   current  FCC
regulations, debt  instruments, non-voting  stock, certain  limited  partnership
interests  (provided the  licensee certifies that  the limited  partners are not
"materially involved"  in the  management  and operation  of the  subject  media
property) and voting stock held by minority stockholders in cases in which there
is  a single majority stockholder generally  are not subject to attribution. The
FCC's cross-interest policy, which precludes an individual or entity from having
a "meaningful" (even though not  "attributable") interest in one media  property
and  an "attributable" interest  in a broadcast, cable  or newspaper property in
the same area, may  be invoked in certain  circumstances to reach interests  not
expressly covered by the multiple ownership rules.
 
    In  January 1995,  the FCC  released a NPRM  designed to  permit a "thorough
review of [its] broadcast  media attribution rules." Among  the issues on  which
comment  was  sought are  (i)  whether to  change  the voting  stock attribution
benchmarks from five percent to 10% and, for passive investors, from 10% to 20%;
(ii) whether there are  any circumstances in  which non-voting stock  interests,
which   are   currently  considered   non-attributable,  should   be  considered
attributable; (iii)  whether  the  FCC  should  eliminate  its  single  majority
shareholder  exception (pursuant  to which  voting interests  in excess  of five
percent are not considered cognizable if a single majority shareholder owns more
than 50% of the  voting power); (iv) whether  to relax insulation standards  for
business  development companies and other  widely-held limited partnerships; (v)
how to  treat limited  liability  companies and  other  new business  forms  for
attribution  purposes; (vi)  whether to  eliminate or  codify the cross-interest
policy; and, (vii) whether  to adopt a new  policy which would consider  whether
multiple  "cross interests" or other significant business relationships (such as
time brokerage  agreements, debt  relationships or  holdings of  nonattributable
interests),  which individually do not raise concerns, raise issues with respect
to diversity and competition. It is unlikely that this inquiry will be concluded
until late 1996 at the earliest and there can be no assurance that any of  these
standards  will be changed. Should the attribution rules be changed, the Company
is unable to predict what,  if any, effect it would  have on the Company or  its
activities. To the best of the Company's knowledge, no officer, director or five
percent  stockholder  of  the Company  currently  holds an  interest  in another
television station, radio  station, cable television  system or daily  newspaper
that  is  inconsistent  with the  FCC's  ownership  rules and  policies  or with
ownership by the Company of its stations.
 
    ALIEN OWNERSHIP RESTRICTIONS.  The Communications Act restricts the  ability
of  foreign  entities  or individuals  to  own  or hold  interests  in broadcast
licenses.  Foreign   governments,   representatives  of   foreign   governments,
non-citizens,  representatives of non-citizens, and corporations or partnerships
organized under the laws of a  foreign nation are barred from holding  broadcast
licenses.  Non-citizens, collectively, may directly or indirectly own or vote up
to 20%  of the  capital stock  of a  licensee but  are prohibited  from  serving
 
                                       61
<PAGE>
as  officers or directors of such licensee. In addition, a broadcast license may
not be granted to  or held by  any corporation that  is controlled, directly  or
indirectly,  by any other corporation (i) that  has a non-citizen as an officer,
(ii) more than one-fourth of whose directors are non-citizens or (iii) more than
one-fourth of whose  capital stock is  owned or voted  by non-citizens or  their
representatives  or  by  foreign  governments or  their  representatives,  or by
non-U.S. corporations, if the FCC finds that the public interest will be  served
by  the refusal or revocation of such license. The Company has been advised that
the FCC  staff has  interpreted  this provision  of  the Communications  Act  to
require an affirmative public interest finding before a broadcast license may be
granted  to  or held  by  any such  corporation  and the  FCC  has made  such an
affirmative public interest finding before a broadcast license may be granted to
or held by any such corporation and the FCC has made such an affirmative finding
only in limited circumstances.  The Company, which serves  as a holding  company
for wholly-owned subsidiaries that are licensees for its stations, therefore may
be  restricted from having (i) more than  one-fourth of its stock owned or voted
directly or indirectly by non-citizens, foreign governments, representatives  of
non-citizens  or foreign governments,  or foreign corporations;  (ii) an officer
who is a non-citizen; or  (iii) more than one-fourth  of its board of  directors
consisting of non-citizens.
 
    RECENT  DEVELOPMENTS.  The FCC recently  decided to eliminate the prime time
access rule  ("PTAR"),  effective  August  30, 1996.  PTAR  currently  limits  a
station's   ability  to  broadcast  network  programming  (including  syndicated
programming previously broadcast over  a network) during  prime time hours.  The
elimination  of PTAR could increase the  amount of network programming broadcast
over a station affiliated with ABC, NBC, CBS or Fox. Such elimination also could
result in (i) an increase  in the compensation paid by  the network (due to  the
additional  prime  time during  which network  programming could  be aired  by a
network-affiliated  station)  and  (ii)  increased  competition  for  syndicated
network  programming that  previously was  unavailable for  broadcast by network
affiliates during  prime time.  The  FCC also  recently  announced that  it  was
rescinding  its remaining financial interest  and syndication ("fin\syn") rules.
The original rules, first adopted in 1970, severely restricted the ability of  a
network  to obtain  financial interests  in, or  participate in  syndication of,
prime-time entertainment programming created by independent producers for airing
during the networks' evening schedules. The FCC previously lifted the  financial
interest rules and restraints on foreign syndication.
 
    Congress  has recently enacted  legislation and the  FCC currently has under
consideration or is implementing new  regulations and policies regarding a  wide
variety  of matters that could affect, directly or indirectly, the operation and
ownership of the  Company's broadcast  properties. In addition  to the  proposed
changes  noted above,  such matters  include, for  example, the  license renewal
process (particularly the weight to be given to the expectancy of renewal for an
incumbent broadcast  licensee  and  the  criteria  to  be  applied  in  deciding
contested renewal applications), spectrum use fees, political advertising rates,
potential  advertising restrictions on the advertising of certain products (beer
and wine, for example), the  rules and policies to  be applied in enforcing  the
FCC's  equal employment  opportunity regulations, reinstitution  of the Fairness
Doctrine   (which   requires   broadcasters   airing   programming    concerning
controversial issues of public importance to afford a reasonable opportunity for
the   expression  of  contrasting  viewpoints),  and  the  standards  to  govern
evaluation of television  programming directed toward  children and violent  and
indecent  programming (including  the possible  requirement of  what is commonly
referred to as the  "v-chip," which would permit  parents to program  television
sets  so that  certain programming would  not be accessible  by children). Other
matters  that   could  affect   the  Company's   broadcast  properties   include
technological  innovations and  developments generally  affecting competition in
the mass  communications  industry, such  as  the recent  initiation  of  direct
broadcast  satellite service, and the  continued establishment of wireless cable
systems and low power television stations.
 
    The FCC presently is  seeking comment on its  policies designed to  increase
minority  ownership  of mass  media facilities.  Congress also  recently enacted
legislation that eliminated  the minority  tax certificate program  of the  FCC,
which  gave favorable  tax treatment to  entities selling  broadcast stations to
entities controlled by an ethnic minority.  In addition, a recent Supreme  Court
decision has cast doubt upon the continued validity of many of the congressional
programs designed to increase minority ownership of mass media facilities.
 
                                       62
<PAGE>
    DISTRIBUTION  OF VIDEO SERVICES  BY TELEPHONE COMPANIES.   Recent actions by
the FCC, Congress and the courts  all presage significant future involvement  in
the  provision  of video  services by  telephone  companies. The  Company cannot
predict either the timing or the extent of such involvement.
 
    THE 1992  CABLE  ACT.   On  October  5,  1992, Congress  enacted  the  Cable
Television  Consumer Protection  and Competition  Act of  1992 (the  "1992 Cable
Act"). The FCC began implementing the requirements of the 1992 Cable Act in 1993
and final implementation  proceedings remain  pending regarding  certain of  the
rules  and regulations previously adopted. Certain statutory provisions, such as
signal  carriage,  retransmission  consent  and  equal  employment   opportunity
requirements,  have a direct effect on television broadcasting. Other provisions
are focused exclusively on the regulation  of cable television but can still  be
expected  to have an indirect  effect on the Company  because of the competition
between over-the-air television stations and cable systems.
 
    The signal  carriage, or  "must carry,"  provisions of  the 1992  Cable  Act
require   cable  operators  to  carry  the   signals  of  local  commercial  and
non-commercial television stations  and certain low  power television  stations.
Systems with 12 or fewer usable activated channels and more than 300 subscribers
must carry the signals of at least three local commercial television stations. A
cable  system with  more than  12 usable  activated channels,  regardless of the
number of subscribers, must carry the signals of all local commercial television
stations, up to one-third of the  aggregate number of usable activated  channels
of  such  system. The  1992  Cable Act  also  includes a  retransmission consent
provision  that  prohibits  cable   operators  and  other  multi-channel   video
programming  distributors  from  carrying broadcast  stations  without obtaining
their consent  in certain  circumstances. The  "must carry"  and  retransmission
consent  provisions are  related in  that a  local television  broadcaster, on a
cable system-by-cable system basis,  must make a choice  once every three  years
whether  to  proceed under  the "must  carry" rules  or to  waive that  right to
mandatory but uncompensated  carriage and  negotiate a  grant of  retransmission
consent  to permit the cable system to carry the station's signal, in most cases
in exchange  for some  form  of consideration  from  the cable  operator.  Cable
systems  must  obtain retransmission  consent  to carry  all  distant commercial
stations other than "super stations" delivered via satellite.
 
    Under rules  adopted  to implement  these  "must carry"  and  retransmission
consent  provisions, local television stations were  required to make an initial
election of "must carry"  or retransmission consent by  June 17, 1993.  Stations
that failed to elect were deemed to have elected carriage under the "must carry"
provisions.  Other issues addressed  in the FCC  rules were market designations,
the scope of retransmission consent and procedural requirements for implementing
the signal carriage  provisions. Each  of the Company's  stations elected  "must
carry"  status on certain cable  systems in its DMA.  This election entitles the
Company's stations to  carriage on  those systems  until at  least December  31,
1996.   In  certain  other  situations,  the  Company's  stations  entered  into
"retransmission consent" agreements with cable systems. The Company is unable to
predict whether or not these retransmission consent agreements will be  extended
and, if so, on what terms.
 
    On April 8, 1993, a special three-judge panel of the U.S. District Court for
the  District  of  Columbia upheld  the  constitutionality of  the  "must carry"
provisions of the 1992 Cable Act. However,  on June 27, 1994, the United  States
Supreme  Court in a 5-4 decision vacated the lower court's judgment and remanded
the case to  the District Court  for further proceedings.  Although the  Supreme
Court  found  the "must  carry"  rules to  be  content-neutral and  supported by
legitimate governmental  interests under  appropriate constitutional  tests,  it
also  found that  genuine issues  of material fact  still remained  that must be
resolved in a more detailed evidentiary record. On December 12, 1995, the United
States District  Court for  the District  of Columbia  upheld the  "must  carry"
requirements  compelling  cable systems  to carry  broadcast signals.  The cable
industry plans to appeal this decision. In the meantime, however, the FCC's  new
"must carry" regulations implementing the 1992 Cable Act remain in effect.
 
    The   1992  Cable  Act  also  codified  the  FCC's  basic  equal  employment
opportunity ("EEO") rules and the use  of certain EEO reporting forms  currently
filed  by television broadcast stations. In addition, pursuant to the 1992 Cable
Act's requirements, the FCC has adopted new rules providing for a review of  the
EEO  performance of each television station at the mid-point of its license term
(in addition to renewal time). Such
 
                                       63
<PAGE>
a review will give the FCC an opportunity to evaluate whether the licensee is in
compliance with the  FCC's processing criteria  and notify the  licensee of  any
deficiency  in its  employment profile.  Among the  other rulemaking proceedings
conducted by the FCC  to implement provisions  of the 1992  Cable Act have  been
those  concerning  cable  rate  regulation,  cable  technical  standards,  cable
multiple ownership limits and competitive access to programming.
 
    Among other provisions, the Telecommunications Act redefines the term "cable
system" as "a facility that serves subscribers without using any public right of
way." It eliminates a single subscriber's  ability to initiate a rate  complaint
proceeding  at the FCC and  allows a cable operator to  move any service off the
basic tier in  its discretion,  other than  local broadcast  signals and  access
channels required to be carried on the basic tier.
 
    ADVANCED TELEVISION SERVICE.  The FCC has proposed the adoption of rules for
implementing   advanced  television  ("ATV")  service   in  the  United  States.
Implementation of digital ATV will  improve the technical quality of  television
signals  receivable by viewers and will  provide broadcasters the flexibility to
offer new services, including high-definition television ("HDTV"),  simultaneous
broadcasting of multiple programs of standard definition television ("SDTV") and
data broadcasting.
 
    The  FCC must adopt ATV  service rules and a  table of ATV allotments before
broadcasters can provide these services enabled  by the new technology. On  July
28,  1995, the FCC announced the issuance of a NPRM to invite comment on a broad
range  of  issues  related  to  the  implementation  of  ATV,  particularly  the
transition  to digital broadcasting. The FCC announced that the anticipated role
of digital broadcasting will  cause it to revisit  certain decisions made in  an
earlier  order. The FCC also announced that broadcasters will be allowed greater
flexibility in responding to market demand  by transmitting a mix of HDTV,  SDTV
and  perhaps other services. The FCC also stated that the NPRM would be followed
by two  additional proceedings  and that  a Final  Report and  Order which  will
launch the ATV system is anticipated in 1996.
 
    The  Telecommunications Act directs the FCC,  if it issues licenses for ATV,
to limit  the  initial eligibility  for  such licenses  to  incumbent  broadcast
licensees.  It also  authorizes the FCC  to adopt regulations  that would permit
broadcasters to use such spectrum for ancillary or supplementary services. It is
expected that the  FCC will assign  all existing television  licensees a  second
channel  on which to provide ATV simultaneously with their current NTSC service.
It is possible after a  period of years that  broadcasters would be required  to
cease  NTSC operations, return the  NTSC channel to the  FCC, and broadcast only
with the  newer digital  technology.  Some members  of Congress  have  advocated
authorizing  the  FCC  to auction  either  NTSC  or ATV  channels;  however, the
Telecommunications Act allows the  FCC to determine when  such licenses will  be
returned and how to allocate returned spectrum.
 
    Under  certain circumstances,  conversion to  ATV operations  would reduce a
station's geographical coverage area  but the majority  of stations will  obtain
service  areas that match  or exceed the  limits of existing  operations. Due to
additional equipment costs,  implementation of  ATV will  impose some  near-term
financial  burdens on  television stations  providing the  service. At  the same
time, there  is a  potential for  increased  revenues to  be derived  from  ATV.
Although  the Company believes the FCC will  authorize ATV in the United States,
the Company  cannot  predict  precisely  when  or  under  what  conditions  such
authorization  might be given,  when NTSC operations must  cease, or the overall
effect the transition to ATV might have on the Company's business.
 
    DIRECT BROADCASTING  SATELLITE  SYSTEMS.   The  FCC has  authorized  DBS,  a
service  which  provides  video  programming  via  satellite  directly  to  home
subscribers. Local broadcast stations and broadcast network programming are  not
carried  on DBS systems.  Proposals recently advanced  in the Telecommunications
Act include a  prohibition on restrictions  that inhibit a  viewer's ability  to
receive   video  programming  through  DBS   services.  The  FCC  has  exclusive
jurisdiction over the regulation of DBS service. The Company cannot predict  the
impact of this new service upon the Company's business.
 
PAGING
 
    FEDERAL  REGULATION.    The  Company's  paging  operations  are  subject  to
regulation by the  FCC under  the Communications Act.  The FCC  has granted  the
Company    licenses    to    use   the    radio    frequencies    necessary   to
 
                                       64
<PAGE>
conduct its paging  operations. Licenses issued  by the FCC  to the Company  set
forth  the technical parameters, such as signal strength and tower height, under
which the Company is authorized to use those frequencies.
 
    LICENSE GRANT AND RENEWAL.  The FCC licenses granted to the Company are  for
varying  terms of up to 10 years, at  the end of which renewal applications must
be approved  by  the FCC.  In  the  past, paging  license  renewal  applications
generally  have been granted  by the FCC  in most cases  upon a demonstration of
compliance with FCC regulations and adequate service to the public. Although the
Company is unaware of any circumstances which could prevent the grant of renewal
applications, no assurance can be given that any of the Company's licenses  will
be  free of competing applications  or will be renewed  by the FCC. Furthermore,
the FCC has the authority to restrict the operation of licensed facilities or to
revoke or modify licenses. None of the Company's licenses has ever been  revoked
or modified involuntarily.
 
    The  FCC has enacted  regulations regarding auctions for  the award of radio
spectrum licenses.  Pursuant to  such rules,  the FCC  at any  time may  require
auctions  for  new or  existing  services prior  to  the award  of  any license.
Accordingly, there can be no assurance that the Company will be able to  procure
additional  frequencies,  or to  expand  existing paging  networks  operating on
frequencies for which the  Company is currently  licensed into new  geographical
areas.  In March  1994, the  FCC adopted  rules pursuant  to which  the FCC will
utilize competitive bidding to select  Commercial Mobile Radio Service  ("CMRS")
licensees  when more than one entity has filed a timely application for the same
license. These competitive bidding rules  could require that FCC licensees  make
significant  investments in order to obtain spectrum.  While the FCC has not yet
applied these rules to paging licenses, it could do so at any time. The  Company
also believes that this rule change may increase the number of competitors which
have significant financial resources and may provide an added incentive to build
out their systems quickly.
 
    RECENT  DEVELOPMENTS.   On February 8,  1996, the FCC  announced a temporary
cessation in the acceptance of applications for new paging stations, and  placed
certain  restrictions on the  extent to which current  licensees can expand into
new territories  on an  existing channel.  The FCC  has initiated  an  expedited
comment  period  in  which it  will  consider whether  these  interim processing
procedures should be relaxed. The FCC is also considering whether CMRS operators
should be obligated to interconnect their systems with others and be  prohibited
from placing restrictions on the resale of their services.
 
    The  FCC recently adopted rules generally revising the classification of the
services offered by paging companies. Traditionally, paging companies have  been
classified either as Private Common Carriers or Private Carrier Paging Operators
or  as resellers.  Pursuant to  the FCC's recently  adopted rules,  which aim to
reduce the disparities in the  regulatory treatment of similar mobile  services,
the  Company's paging services  are or will  be classified as  CMRS. The Company
believes that  such  parity  will remove  certain  regulatory  advantages  which
private   carrier   paging   competitors  have   enjoyed   under   the  previous
classification scheme, although private carrier paging companies will be subject
to  a  transition  period  through  August  1996  before  these  new  rules  are
applicable.
 
    The  recently enacted Telecommunications Act may affect the Company's paging
business. Some aspects of  the new statute could  have beneficial effect on  the
Company's  paging business.  For example, proposed  federal guidelines regarding
antenna siting issues may remove local and state barriers to the construction of
communications facilities,  and efforts  to increase  competition in  the  local
exchange  and interexchange  industries may  reduce the  cost to  the Company of
acquiring necessary communications services and  facilities. On the other  hand,
some  provisions relating  to common  carrier interconnection,  telephone number
portability, equal access, the assignment of new area codes, resale requirements
and auction authority may place additional  burdens upon the Company or  subject
the Company to increased competition.
 
    In  addition to regulation by the FCC, paging systems are subject to certain
Federal  Aviation  Administration  regulations  with  respect  to  the   height,
location, construction, marking and lighting of towers and antennas.
 
    STATE  REGULATION.  As a result of  the enactment by Congress of the Omnibus
Budget Reconciliation Act of 1993, the  authority of the states to regulate  the
Company's paging operations was severely curtailed as of
 
                                       65
<PAGE>
August  1994.  At this  time  the Company  is not  aware  of any  proposed state
legislation or regulations  which would have  a material adverse  impact on  the
Company's  paging  business.  There  can be  no  assurance,  however,  that such
legislation or regulations will not be passed in the future.
 
EMPLOYEES
 
    As of  March 1996,  the  Company (excluding  the  Phipps Business)  had  740
full-time  employees, of which 450 were employees of the Company's stations, 280
were  employees  of  the  Company's  publications  and  10  were  corporate  and
administrative  personnel. None  of the  Company's employees  are represented by
unions.  The  Company  believes  that  its  relations  with  its  employees  are
satisfactory.
 
PROPERTIES
 
    The   Company's  principal  executive  offices  are  located  at  126  North
Washington Street, Albany, Georgia  31701, which is owned  by The Albany  Herald
Publishing  Company, Inc. (the "Albany Herald"). The Albany Herald also owns the
adjacent building on the corner of  Pine Avenue in Albany. The building  located
at  126 North  Washington Street  contains administration,  news and advertising
offices and the adjacent buildings located  on Pine Avenue contain the  printing
press and production facilities, as well as paper storage and maintenance. These
buildings contain approximately 83,000 square feet. In addition, the parking lot
for  the employees  and customers  of THE  ALBANY HERALD  is located immediately
across Pine Avenue from the administration offices.
 
    The types  of properties  required to  support television  stations  include
offices,  studios, transmitter sites and antenna  sites. The types of properties
required to support  newspaper publishing  include offices,  facilities for  the
printing  press and  production and storage.  A station's  studios are generally
housed with its offices in business districts. The transmitter sites and antenna
are generally located in elevated areas  to provide optimal signal strength  and
coverage.
 
                                       66
<PAGE>
    The  following table sets forth  certain information regarding the Company's
properties.
 
TELEVISION BROADCASTING
 
<TABLE>
<CAPTION>
STATION/APPROXIMATE PROPERTY                                                OWNED      APPROXIMATE     EXPIRATION
LOCATION                                                USE               OR LEASED        SIZE         OF LEASE
- -------------------------------------------  --------------------------  -----------  --------------  ------------
<S>                                          <C>                         <C>          <C>             <C>
WKYT
  Lexington, KY                              Office, studio and               Owned   34,500 sq. ft.            --
                                              transmission tower site                  building on
                                                                                       20 acres
WYMT
  Hazard, KY                                 Office and studio                Owned   21,200 sq. ft.            --
                                                                                       building
  Hazard, KY                                 Transmission tower site         Leased         -          June 2015
  Hazard, KY                                 Transmitter building and         Owned   1,248 sq. ft.             --
                                              improvements
WRDW
  North Augusta, SC                          Office and studio                Owned   17,000 sq. ft.            --
                                             Transmission tower site          Owned   143 acres                 --
WALB
  Albany, GA                                 Office and studio                Owned   13,700 sq. ft.            --
  Albany, GA                                 Transmission tower site          Owned   21 acres                  --
WJHG
  Panama City, FL                            Office and studio                Owned   14,000 sq. ft.            --
  Youngstown, FL                             Transmission tower site          Owned   17 acres                  --
WKXT
  Knoxville, TN                              Office and studio                Owned   18,300 sq. ft.            --
  Knoxville, TN                              Transmission tower site         Leased   Tower space      Dec. 1998
WCTV
  Tallahassee, FL                            Office and studio               Leased   22,000 sq. ft.   Dec. 2014
  Metcalf, FL                                Transmission tower site          Owned   182 acres                 --
</TABLE>
 
                                       67
<PAGE>
PUBLISHING
 
<TABLE>
<CAPTION>
                                                                     OWNED      APPROXIMATE        EXPIRATION
COMPANY/PROPERTY LOCATION                        USE               OR LEASED        SIZE            OF LEASE
- ------------------------------------  --------------------------  -----------  --------------  -------------------
<S>                                   <C>                         <C>          <C>             <C>
The Albany Herald Publishing          See above                    See above   See above            See above
 Company, Inc.
The Rockdale Citizen Publishing
 Company
  Conyers, GA                         Offices, printing press          Owned   20,000 sq. ft.          --
                                       and production facility
                                       for THE ROCKDALE CITIZEN
  Lawrenceville, GA                   Offices and production          Leased   11,000 sq. ft.         11/97
                                       facilities of the
                                       GWINNETT DAILY POST
The Southwest Georgia Shoppers Inc.
  Tallahassee, FL                     Offices                          Owned   5,500 sq. ft.           --
</TABLE>
 
PAGING
 
<TABLE>
<CAPTION>
                                                                     OWNED      APPROXIMATE        EXPIRATION
COMPANY/PROPERTY LOCATION                        USE               OR LEASED        SIZE            OF LEASE
- ------------------------------------  --------------------------  -----------  --------------  -------------------
<S>                                   <C>                         <C>          <C>             <C>
  Albany GA                                     Office                Leased   800 sq. ft.          Mar. 1996
  Columbus, GA                                  Office                Leased   1,000 sq. ft.        July 1997
  Dothan, AL                                    Office                Leased   800 sq. ft.          Feb. 1995
  Macon, GA                                     Office                Leased   1,260 sq. ft.        July 1998
  Tallahassee, GA                               Office                Leased   2,400 sq. ft.     Month to Month
  Thomasville, GA                               Office                Leased   300 sq. ft.       Month to Month
  Valdosta, GA                                  Office                Leased   400 sq. ft.          May 1997
  Panama City, FL                               Office                Leased   1,050 sq. ft.        Jan. 1998
</TABLE>
 
LEGAL PROCEEDINGS
 
    There is no threatened or pending litigation or proceedings that  management
believes  will have  a material  adverse effect,  either individually  or in the
aggregate, upon the Company.
 
                                       68
<PAGE>
                                   MANAGEMENT
 
DIRECTORS AND EXECUTIVE OFFICERS
 
    Set  forth below is certain information concerning each of the directors and
executive officers of the Company and its subsidiaries.
 
<TABLE>
<CAPTION>
NAME                              AGE                                     TITLE
- ----------------------------      ---      -------------------------------------------------------------------
<S>                           <C>          <C>
Ralph W. Gabbard*                     50   Director and President of the Company
William A. Fielder III                37   Vice President and Chief Financial Officer
Sabra H. Cowart                       29   Controller, Chief Accounting Officer and Assistant Secretary
Robert A. Beizer                      56   Vice President for Law and Development and Secretary
Thomas J. Stultz                      44   Vice President
Joseph A. Carriere                    62   Vice President-Corporate Sales
William E. Mayher III*                56   Chairman of the Board of Directors
Richard L. Boger*+                    49   Director
Hilton H. Howell, Jr.**               34   Director
Howell W. Newton**                    49   Director
Hugh Norton                           63   Director
Robert S. Prather, Jr.*+              51   Director
J. Mack Robinson*+                    72   Director
</TABLE>
 
- ------------------------
 * Member of the Executive Committee
 
** Member of the Audit Committee
 
 + Member of the Management Personnel Committee
 
    Mr. Gabbard has been President and director of the Company since December 1,
1995. He served as a  Vice President of the Company  and as President and  Chief
Operating  Officer of the Company's broadcast  operations from September 2, 1994
until his election  as President of  the Company. He  was president and  general
manager of Kentucky Central Television, Inc., the former owner of WKYT and WYMT,
from  1982  to 1994.  Mr. Gabbard  is  Chairman of  the National  Association of
Broadcasters Television Board of  Directors and Chairman  of the CBS  Affiliates
Advisory Board.
 
    Mr. Fielder has been a Vice President and the Chief Financial Officer of the
Company  since  August 1993.  From  April 1991  until  his appointment  as Chief
Financial Officer, he was  Controller of the Company.  Prior to being  appointed
controller  of the Company in April 1991, he  was employed by Ernst & Young LLP,
an accounting firm, which are the independent auditors of the Company.
 
    Ms. Cowart has been Controller and  Chief Accounting Officer of the  Company
since  April 1995. In February 1996 Ms. Cowart was appointed Assistant Secretary
of the Company. From  March 1994 until her  appointment as Controller and  Chief
Accounting  Officer, Ms.  Cowart was  the corporate  accounting manager  for the
Company. Prior to  joining the Company,  she was employed  by Deloitte &  Touche
LLP, an accounting firm, from 1989 to 1994.
 
    Mr.  Beizer has been Vice President for Law and Development and Secretary of
the Company since  February 1996. From  June 1994  to February 1996,  he was  of
counsel  to Venable, Baetjer, Howard & Civiletti,  a law firm, in its regulatory
and legislative practice group. From 1990 to  1994, Mr. Beizer was a partner  at
the  law firm  of Sidley &  Austin and  was head of  its communications practice
group  in  Washington,  D.C.  He  has  represented  newspaper  and  broadcasting
companies,  including the Company, before  the Federal Communications Commission
for over 25  years. He is  a past  president of the  Federal Communications  Bar
Association and a member of the ABA House of Delegates.
 
    Mr. Stultz has been a Vice President of the Company and the President of the
Company's  publishing division  since February 1996.  From 1990 to  1995, he was
employed by Multimedia, Inc. as a vice president and from 1988 to 1990, as  vice
president of marketing.
 
                                       69
<PAGE>
    Mr. Carriere has been Vice President of Corporate Sales since February 1996.
From  November  1994  until his  appointment  as  Vice President,  he  served as
President and General Manager of KTVE  Inc., a subsidiary of the Company.  Prior
to   joining  the  Company  in  1994,  Mr.  Carriere  was  employed  by  Withers
Broadcasting Company of Colorado  as General Manager from  1991 to 1994. He  has
served as a past chairman of the CBS Advisory Board and the National Association
of Broadcasters.
 
    Dr. Mayher has been a surgeon since prior to 1991 and has been a director of
the  Company since  1990. He has  served as  Chairman of the  Board of Directors
since August 1993.
 
    Mr. Boger  has been  the President  and chief  executive officer  of  Export
Insurance  Services, Inc.,  an insurance  company, and  a director  of CornerCap
Group of Funds, a "Series" investment company since prior to 1991. He has been a
director of the Company since 1991.
 
    Mr. Howell  has  been President  and  chief executive  officer  of  Atlantic
American  Corporation, an insurance holding company, since May 1995. He has been
Executive Vice  President of  Delta  Life Insurance  Company  and Delta  Fire  &
Insurance  Company since 1994 and Executive  Vice President of Atlantic American
Life Insurance  Company, Bankers  Fidelity Life  Insurance Company  and  Georgia
Casualty  & Surety Company since 1992. In addition, since 1994, he has served as
a Vice President and Secretary of Bull  Run, a designer and manufacturer of  dot
matrix  printers. He is also a director of the following corporations: Bull Run,
Atlantic American Corporation, Atlantic American Life Insurance Company, Bankers
Fidelity Life Insurance Company,  Delta Life Insurance  Company, Delta Fire  and
Casualty Insurance Company, Georgia Casualty & Surety Company, American Southern
Insurance  Company and American Safety Insurance Company. From 1989 to 1991, Mr.
Howell practiced  law in  Houston, Texas  with the  law firm  of Liddell,  Sapp,
Zivley,  Hill & LaBoon. He has been a  director of the Company since 1993. He is
the son-in-law of J. Mack Robinson.
 
    Mr. Newton has been the President and Treasurer of Trio Manufacturing Co., a
textile manufacturing company, since prior to 1991 and a director of the Company
since 1991.
 
    Mr. Norton has been the President of Norco, Inc., an insurance agency, since
prior to 1991 and a director of the Company since 1987.
 
    Mr. Prather has been the President  and chief executive officer of Bull  Run
since  July 1992 and a director  of Bull Run since 1992.  Prior to that time, he
was President  and  chief executive  officer  of Phoenix  Corporation,  a  steel
service center. Mr. Prather has been a director of the Company since 1993.
 
    Mr.  Robinson has been chairman  of the board of  Bull Run since March 1994,
chairman of the board and President of Delta Life Insurance Company since  1958,
President  of Atlantic American Corporation,  an insurance holding company, from
1988 until 1995 and chairman of the board of Atlantic American Corporation since
1995. He is also  a director of the  following corporations: Bull Run,  Atlantic
American  Life Insurance Company, Bankers Fidelity Life Insurance Company, Delta
Life Insurance Company, Delta  Fire and Casualty  Insurance Company and  Georgia
Casualty  & Surety Company and director EMERITUS of Wachovia Corporation. He has
been a director of the Company since 1993.
 
    Each director holds office  until the Company's next  annual meeting of  the
shareholders  and until  his successor  is elected  and qualified.  Officers are
elected annually by the Board of Directors and hold office at the discretion  of
the Board.
 
EXECUTIVE COMPENSATION
 
    GENERAL.   The following table  sets forth a summary  of the compensation of
the Company's  President,  its former  chief  executive officer  and  the  other
executive  officers whose total annual compensation exceeded $100,000 during the
year ended December 31, 1995 ("named executives"). Mr. John T. Williams resigned
as President, Chief Executive Officer and director and was replaced by Mr. Ralph
W. Gabbard effective December 1, 1995.
 
                                       70
<PAGE>
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                LONG TERM COMPENSATION
                                                                      -------------------------------------------
                                                                               AWARDS
                                                                      -------------------------
                                                                                     SECURITIES
                                             ANNUAL COMPENSATION                     UNDERLYING
NAME AND                                  --------------------------   RESTRICTED      OPTIONS/      ALL OTHER
PRINCIPAL POSITION                        YEAR      SALARY     BONUS  STOCK AWARDS      SARS(#)   COMPENSATION(1)
- ----------------------------------------  ----    --------  --------  ------------   ----------   ---------------
<S>                                       <C>     <C>       <C>       <C>            <C>          <C>
John T. Williams,                         1995    $285,000  $      -   $2,081,250(2)  $     -       $  606,266(2)
  President, Chief Executive Officer and  1994     286,867    71,910            -           -            2,112
  Director (2)                            1993     258,400   112,500            -           -            1,950
Ralph W. Gabbard,                         1995(3)  261,000   150,000            -      15,000           12,628
  President, Director                     1994      77,000   118,941            -      30,509        1,200,000(4)
                                          1993(5)        -         -            -           -                -
William A. Fielder, III,                  1995     105,000    22,050            -       3,000            9,188(6)
  Vice President and Chief Financial      1994      95,000         -            -           -            6,055(6)
  Officer                                 1993      88,161         -            -       7,500            6,040(6)
Joseph A. Carriere,                       1995     115,000    65,922            -       3,750              878
  Vice President Corporate Sales          1994(7)    6,635         -            -           -                -
                                          1993(5)        -                      -           -                -
</TABLE>
 
- ------------------------------
 
(1)  All other compensation includes the Company's matching contributions to its
     401(k) plan and insurance premiums paid on behalf of the executive officer.
 
(2)  Mr. Williams resigned  his position as  President, Chief Executive  Officer
     and   director  of  the  Company  effective  December  1,  1995.  Upon  his
     resignation, his employment agreement with  the Company was amended to  pay
     consulting  fees of approximately $596,000  over the two-year period ending
     November 1997. Additionally, the Company  issued 150,000 shares of Class  A
     Common  Stock to him in accordance with his employment agreement, which was
     amended to remove certain restrictions on such shares.
 
(3)  Mr. Gabbard was elected President and  director of the Company in  December
     1995. Prior to this election he served as Vice President of the Company and
     President and Chief Operating Officer of the Company's broadcast operations
     from September 2, 1994 to December 1995.
 
(4)  Mr. Gabbard has an employment agreement with the Company which provides him
     with  122,034 shares  of Class  A Common Stock  if his  employment with the
     Company  continues  until  September  1999.  The  Company  will   recognize
     approximately  $1.2 million of compensation expense for this award over the
     five-year  period.  Approximately  $80,000  and  $240,000  of  expense  was
     recorded in 1994 and 1995, respectively.
 
(5)  Not employed by the Company during this year.
 
(6)  All other compensation includes amounts accrued for supplemental retirement
     benefits.
 
(7)  Mr.  Carriere joined the Company in  November 1994 as President and General
     Manager of KTVE Inc.
 
     STOCK OPTIONS GRANTED.  The  following table contains information on  stock
options  granted to the Company's President  and the named executives during the
year ended December 31, 1995. Under the Company's 1992 Long Term Incentive  Plan
(the "Incentive Plan") all officers and key employees are eligible for grants of
stock options and other stock-based awards. Options granted are exercisable over
a  three year period beginning  on the second anniversary  of the grant date and
expire one month after termination of employment. The total number of shares  of
Class  A Common Stock issuable under the Incentive Plan is not to exceed 600,000
shares, subject to  adjustment in  the event of  any change  in the  outstanding
shares   of  such   stock  by   reason  of   a  stock   dividend,  stock  split,
recapitalization, merger,  consolidation  or  other  similar  changes  generally
affecting stockholders of the Company.
 
    The  Incentive  Plan  is  administered  by  the  members  of  the Management
Personnel Committee of  the Board  of Directors  (the "Committee")  who are  not
eligible  for selection as participants under  the Incentive Plan. The Incentive
Plan is  intended  to  provide  additional incentives  and  motivation  for  the
Company's employees. The Committee, by majority action thereof, is authorized in
its  sole discretion to determine  the individuals to whom  the benefits will be
granted, the type  and amount of  such benefits  and the terms  thereof; and  to
prescribe,  amend and  rescind rules and  regulations relating  to the Incentive
Plan, among other things.
 
                                       71
<PAGE>
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                                                           POTENTIAL REALIZABLE VALUE
                                                                                                       AT
                                    NUMBER OF     % OF TOTAL                                ASSUMED ANNUAL RATES OF
                                    SECURITIES     OPTIONS                                  STOCK PRICE APPRECIATION
                                    UNDERLYING    GRANTED TO   EXERCISE OR                     FOR OPTION TERM(1)
                                     OPTIONS     EMPLOYEES IN   BASE PRICE    EXPIRATION   --------------------------
NAME                                 GRANTED     FISCAL YEAR    ($/SHARE)        DATE             5%($)        10%($)
- ---------------------------------  ------------  ------------  ------------  ------------  ------------  ------------
<S>                                <C>           <C>           <C>           <C>           <C>           <C>
Ralph W. Gabbard                         15,000         25.8%        $13.33       3/30/00       $55,242      $122,071
William A. Fielder, III                   3,000          5.2%        $13.33       3/30/00       $11,048       $24,414
Joseph A. Carriere                        3,750          6.5%        $13.33       3/30/00       $13,811       $30,518
</TABLE>
 
- ------------------------
(1) Amounts reported in  these columns  represent amounts that  may be  realized
    upon  exercise of options immediately prior  to the expiration of their term
    assuming the specified compounded rates of appreciation (5% and 10%) on  the
    Class  A  Common Stock  over  the term  of  the options.  These  numbers are
    calculated based on rules promulgated by  the Commission and do not  reflect
    the  Company's estimate of future stock  price growth. Actual gains, if any,
    on stock option exercises and Class A Common Stock holdings are dependent on
    the timing of such exercise and the future performance of the Class A Common
    Stock. There can be no assurance  that the rates of appreciation assumed  in
    this table can be achieved or that the amounts reflected will be received by
    the option holder.
 
    STOCK  OPTIONS EXERCISED.  The following  table sets forth information about
unexercised stock options held  by the named executives.  No stock options  were
exercised by such officers during 1995.
 
              AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND
                         FISCAL YEAR END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                                                        VALUE OF UNEXERCISED IN-
                                                               NUMBER OF UNEXERCISED    THE-MONEY OPTIONS AT FY
                                                                OPTIONS AT FY END(#)      END($) EXERCISABLE/
NAME                                                          EXERCISABLE/UNEXERCISABLE     UNEXERCISABLE(1)
- ------------------------------------------------------------  ------------------------  ------------------------
<S>                                                           <C>                       <C>
Ralph W. Gabbard                                                              0/45,509               $0/$318,553
William A. Fielder, III                                                    7,500/3,000           $61,562/$13,625
Joseph A. Carriere                                                             0/3,750                $0/$17,031
</TABLE>
 
- ------------------------
 
(1) Closing  price of Class A Common Stock at  December 31, 1995 was $17 7/8 per
    share.
 
    SUPPLEMENTAL PENSION PLAN.   The  Company has entered  into agreements  with
certain  key employees to  provide these employees  with supplemental retirement
benefits.  The  benefits  are   disbursed  after  retirement  in   contractually
predetermined payments of equal monthly amounts over the employee's life, or the
life  of a  surviving eligible  spouse for  a maximum  of 15  years. The Company
maintains life insurance coverage  on these individuals  in adequate amounts  to
fund the agreements.
 
    RETIREMENT  PLAN.   The  Company sponsors  a  defined benefit  pension plan,
intended to be tax qualified, for certain of its employees and the employees  of
any  of its subsidiaries  which have been  designated as participating companies
under the plan. A participating employee  who retires on or after attaining  age
65  and who has completed five years  of service upon retirement may be eligible
to receive  during his  lifetime, in  the form  of monthly  payments, an  annual
pension equal to (i) 22% of the employee's average earnings for the highest five
consecutive  years during the employee's final 10 years of employment multiplied
by a factor, the numerator of which is the employee's years of service  credited
under  the plan before 1994 and the denominator of which is the greater of 25 or
the years of service credited  under the plan, plus  (ii) .9% of the  employee's
monthly  average  earnings  for  the  highest  five  consecutive  years  in  the
employee's final  ten  years of  employment  added  to .6%  of  monthly  average
earnings  in excess of  Social Security covered  compensation, and multiplied by
the employee's  years of  service credited  under the  plan after  1993, with  a
maximum  of  25 years  minus  years of  service  credited under  (i)  above. For
participants as of December 31, 1993, there is a
 
                                       72
<PAGE>
minimum benefit  equal to  the projected  benefit under  (i) at  that time.  For
purposes  of illustration, pensions  estimated to be  payable upon retirement of
participating employees in  specified salary  classifications are  shown in  the
following table:
 
                               PENSION PLAN TABLE
 
<TABLE>
<CAPTION>
                                                           YEARS OF SERVICE
                          ----------------------------------------------------------------------------------
REMUNERATION(1)                10            15            20            25            30            35
- ------------------------  ------------  ------------  ------------  ------------  ------------  ------------
<S>                       <C>           <C>           <C>           <C>           <C>           <C>
$ 15,000                        $1,326        $1,986        $2,646        $3,306        $3,300        $3,300
  25,000                         2,210         3,310         4,410         5,510         5,500         5,500
  50,000                         4,709         6,909         9,109        11,309        11,000        11,000
  75,000                         7,219        10,519        13,819        17,119        16,500        16,500
 100,000                         9,729        14,129        18,529        22,929        22,000        22,000
 150,000                        14,749        21,349        27,949        34,549        33,000        33,000
 200,000                        18,269        27,069        35,869        44,669        41,067        41,486
 250,000 and above              19,622        29,268        38,914        48,560        45,014        45,473
</TABLE>
 
- ------------------------
(1) Five-year average annual compensation
 
    Employees  may  become participants  in the  plan,  provided that  they have
attained age 21  and have completed  one year of  service. Average earnings  are
based  upon  the salary  paid  to a  participating  employee by  a participating
company. Pension compensation for a particular year as used for the  calculation
of   retirement  benefits  includes  salaries,  overtime  pay,  commissions  and
incentive payments received during the  year and the employee's contribution  to
the  Capital  Accumulation  Plan  (as defined).  Pension  compensation  for 1995
differs from compensation  reported in  the Summary Compensation  Table in  that
pension  compensation includes any annual incentive  awards received in 1995 for
services in 1994 rather than the incentive  awards paid in 1996 for services  in
1995.  The maximum annual compensation considered for pension benefits under the
plan in 1995 was $150,000.
 
    As of December 31, 1995, full years of actual credited service in this  plan
are  Mr. Williams-3  years; Mr.  Fielder-4 years;  and Mr.  Carriere-1 year. Mr.
Gabbard had no full  years of credited  service under the  plan at December  31,
1995.
 
    CAPITAL  ACCUMULATION PLAN.  Effective October  1, 1994, the Company adopted
the Gray Communications  Systems, Inc. Capital  Accumulation Plan (the  "Capital
Accumulation  Plan") for the purpose of providing additional retirement benefits
for substantially all employees.  The Capital Accumulation  Plan is intended  to
meet the requirements of section 401(k) of the Code.
 
    Contributions  to the Capital Accumulation Plan are made by the employees of
the Company. The Company  matches a percentage  of each employee's  contribution
which  does not exceed 6%  of the employee's gross  pay. The percentage match is
made with a contribution of Class A Common Stock and is declared by the Board of
Directors before  the beginning  of  each Capital  Accumulation Plan  year.  The
percentage  match declared  for the  year ended December  31, 1995  was 50%. The
Company's matching contributions vest based upon the employees' number of  years
of  service, over a period not to  exceed five years. The Company has registered
150,000 shares of Class A Common Stock for issuance to the Capital  Accumulation
Plan.
 
DIRECTORS' COMPENSATION
 
    Directors  who are  not employed  by the  Company receive  an annual  fee of
$6,000. Nonemployee directors are  paid $500 for attendance  at meetings of  the
Board  of Directors  and $500  for attendance at  meetings of  Committees of the
Board. Committee chairmen, not  employed by the  Company, receive an  additional
fee  of $800 for  each meeting they  attend. Any outside  director who serves as
Chairman of the
 
                                       73
<PAGE>
Board receives an annual retainer of $12,000. Outside directors are paid 40%  of
the  usual fee  arrangement for  attending any special  meeting of  the Board of
Directors or any Committee thereof conducted by telephone.
 
EMPLOYMENT AGREEMENTS
 
    In May 1992, John T. Williams, former President and Chief Executive  Officer
of  the Company,  entered into  an employment  agreement with  the Company. This
Agreement provided for additional compensation based upon the performance of the
Company's stock  price  over a  five-year  period  ending in  1997.  Under  this
agreement,  the  Company issued  150,000  shares of  Class  A Common  Stock (the
"Common Stock Award"), with certain  restrictions, in three separate awards,  to
Mr.  Williams during  1995. The Company  recorded approximately  $2.1 million in
compensation expense in  1995 relating to  these awards. In  December 1995,  Mr.
Williams  resigned  his  position  as  President,  Chief  Executive  Officer and
director of the Company. Upon his resignation, the Company amended his  existing
employment  agreement  to  pay  him consulting  fees  of  approximately $596,000
through November 1997 and remove certain restrictions on the Common Stock Award,
including among others, a time requirement for continued employment.
 
    Ralph W. Gabbard and the Company entered into an employment agreement, dated
September 3,  1994, for  a five  year term.  The agreement  provides for  annual
compensation  of $250,000  during the term  of the agreement  (subject to yearly
inflation adjustment) and entitles  Mr. Gabbard to  certain fringe benefits.  In
addition  to his annual compensation, Mr.  Gabbard is entitled to participate in
an annual incentive compensation plan and  the Incentive Plan. Under the  annual
incentive  compensation  plan, Mr.  Gabbard  is eligible  to  receive additional
compensation if the operating profits of  the broadcasting group of the  Company
reaches  or exceeds  certain goals.  Under the  Incentive Plan,  Mr. Gabbard has
received non-qualified stock options to purchase 30,509 shares of Class A Common
Stock. These  options  are  exercisable  over  a  three  year  period  beginning
September  1996. The exercise  price for such  options is $9.66.  Upon the fifth
anniversary of  Mr. Gabbard's  employment with  the Company,  Mr. Gabbard  shall
receive  122,034 shares of Class A Common  Stock. In February 1996, the Board of
Directors of the Company  approved an amendment, effective  January 1, 1996,  to
increase his base salary from $250,000 to $300,000 and to provide for additional
annual  compensation of a minimum of $200,000 if certain operating profit levels
are achieved.
 
    Mr. Gabbard has agreed  that during the  term of his  agreement and for  two
years thereafter, he will be subject to certain non-competition provisions.
 
    William  A. Fielder, III, Vice President  and Chief Financial Officer of the
Company, has an employment  agreement with the Company  dated April 1991,  which
was  amended March 1993,  to provide for  the continuation of  his annual salary
(currently $135,000)  for a  period of  one  year in  the event  of  termination
without cause.
 
    Robert  A. Beizer and the Company entered into an employment agreement dated
as of February 12, 1996 for a two-year term which automatically renews for three
successive one-year  periods, subject  to  certain termination  provisions.  The
agreement  provides that Mr. Beizer shall be  employed as Vice President for Law
and Development of the Company, with  an initial annual base salary of  $200,000
and a grant of options to purchase 15,000 shares of Class A Common Stock with an
exercise price of $19.375 per share under the Incentive Plan at the inception of
his employment. Mr. Beizer's base salary shall be increased yearly, based upon a
cost  of living index. Mr.  Beizer is also to  receive options to purchase 7,000
shares of Class A Common  Stock annually during the  term of the agreement.  All
options  granted  are  exercisable over  a  three  year period  upon  the second
anniversary of the grant date. If there  is a change of control of the  Company,
Mr.  Beizer will be paid a lump sum amount equal to his then current base salary
for the remaining term of the agreement and will be granted any remaining  stock
options  to which he would have been entitled. Mr. Beizer has agreed that during
the term of his agreement  and for two years thereafter,  he will be subject  to
certain non-competition provisions.
 
                                       74
<PAGE>
                         SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT
 
    The   following  table  sets  forth  certain  information  with  respect  to
stockholders who are known by  the Company to be  the beneficial owners of  more
than  5% of  the outstanding Class  A Common Stock  and the number  of shares of
Class A  Common  Stock  beneficially  owned by  directors  and  named  executive
officers  of the Company, individually, and all directors and executive officers
of the Company as a group as of April 15, 1996. Except as indicated below,  none
of  such stockholders own, or  have the right to acquire,  any shares of Class B
Common Stock.
 
<TABLE>
<CAPTION>
NAME AND ADDRESS OF                                             SHARES BENEFICIALLY
  BENEFICIAL OWNER                                                     OWNED                PERCENT OF CLASS
- ------------------------------------------------------------  ------------------------  ------------------------
<S>                                                           <C>                       <C>
Bull Run Corporation (1)                                                     1,211,590                      27.1%
George H. Nader (2)                                                            240,899                       5.4%
Ralph W. Gabbard                                                                   917                         *
William A. Fielder III (3)                                                       8,515                         *
Sabra H. Cowart                                                                    181                         *
Robert A. Beizer                                                                    --                         *
Thomas J. Stultz                                                                 1,500                         *
Joseph A. Carriere                                                                 562                         *
William E. Mayher III (3)                                                       16,500                         *
Richard L. Boger (3)                                                            24,150                         *
Hilton H. Howell, Jr. (3)(4)(5)(6)                                              69,150                       1.5%
Howell W. Newton                                                                 9,250                         *
Hugh Norton                                                                     16,500                         *
Robert S. Prather, Jr. (3)(4)(7)                                                30,750                         *
J. Mack Robinson (3)(4)(6)(8)                                                  791,940                      17.7%
John T. Williams (9)                                                            78,752                       1.8%
All directors and executive officers as a group (14 persons)                 1,048,667                      23.5%
</TABLE>
 
- ------------------------
 *  Less than 1%.
 
(1) Owned by Bull  Run through its  wholly-owned subsidiary, Datasouth  Computer
    Corporation.  The  address  of Bull  Run  is 4370  Peachtree  Road, Atlanta,
    Georgia 30319.
 
(2) Mr. Nader's address is P.O. Box 271, 1011 Fifth Avenue, West Point,  Georgia
    31833.
 
(3) Includes 7,500 currently exercisable options.
 
(4) Excludes  shares owned by Bull Run. Messrs. Howell, Prather and Robinson are
    directors and  officers  of  Bull  Run. Messrs.  Prather  and  Robinson  are
    principal shareholders of Bull Run.
 
(5) Includes  39,050 shares owned by  Mr. Howell's wife, as  to which shares Mr.
    Howell disclaims beneficial ownership. Excludes 63,000 shares held in  trust
    for Mr. Howell's wife.
 
(6) Excludes  as to Mr. Howell, and includes as to Mr. Robinson, an aggregate of
    297,540 shares owned by certain companies of which Mr. Howell is an  officer
    and  director and Mr.  Robinson is an  officer, director and  a principal or
    sole stockholder.
 
(7) Includes 150 shares  owned by  Mr. Prather's wife,  as to  which shares  Mr.
    Prather disclaims beneficial ownership.
 
(8) Includes  an  aggregate  of  256,650 shares  owned  by  Mr.  Robinson's wife
    directly and as trustee for their daughters, as to which shares Mr. Robinson
    disclaims beneficial  ownership. Mr.  Robinson's address  is 4370  Peachtree
    Road, Atlanta, Georgia 30319.
 
(9) Mr.  Williams resigned his position as President and Chief Executive Officer
    of the Company effective December 1, 1995.
 
                                       75
<PAGE>
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
    Gray  Kentucky  Television,  Inc.,  a  subsidiary  of  the  Company   ("Gray
Kentucky") is a party to a University of Kentucky Television Agreement with Host
Communications,  Inc. ("Host"), pursuant  to which Gray  Kentucky is licensed by
Host to  broadcast University  of  Kentucky football  and basketball  games.  In
addition,  Gray Kentucky  provides Host  with production  services in connection
with television broadcasts  of University  of Kentucky  football and  basketball
games pursuant to a rights sharing agreement. During the year ended December 31,
1995, Gray received approximately $332,000 resulting from these arrangements.
 
    Bull  Run currently  owns 51.5% of  the outstanding common  stock of Capital
Sports Properties, Inc. ("CSP"). CSP's assets consist of all of the  outstanding
preferred  stock of Host  and warrants to  purchase Host common  stock. Bull Run
also owns  approximately  9.4% of  Host's  currently outstanding  common  shares
directly, thereby giving Bull Run total direct and indirect ownership of Host of
approximately   29.7%,   assuming  conversion   of  all   currently  outstanding
exercisable stock options and warrants for  Host common stock. Messrs. Ralph  W.
Gabbard  and Robert S. Prather, Jr., members of the Company's Board of Directors
are also members of the board of directors of both CSP and Host.
 
    The Company's Board of  Directors approved payments to  Bull Run of  finders
fees for the acquisition of the GWINNETT DAILY POST, the Augusta Acquisition and
the  Phipps Acquisition. The Company  agreed to pay finders  fees of $75,000 and
$360,000 for the acquisition  of GWINNETT DAILY  POST and Augusta  Acquisitions,
respectively.  The Board of Directors  has agreed to pay a  finders fee of 1% of
the proposed purchase price of the Phipps Acquisition for services performed, of
which $550,000 was due and included in accounts payable at December 31, 1995.
 
    On January 3, 1996, Bull Run purchased for $10 million from the Company  (i)
the  8% Note in  the principal amount of  $10 million due  in January 2005, with
interest payable  quarterly  beginning  March  31, 1996  and  (ii)  warrants  to
purchase  487,500 shares of Class A Common Stock at $17.88 per share, 300,000 of
which are currently fully  vested, with the remaining  warrants vesting in  five
equal  annual installments commencing January 3, 1997, provided that the 8% Note
is outstanding. The  warrants must be  approved by a  majority of the  Company's
shareholders, which is expected to occur at the Company's next annual meeting of
shareholders. The warrants may not be exercised prior to January 1998 and expire
in   January  2006.  The   Company  obtained  a   "fairness  opinion"  from  The
Robinson-Humphrey Company,  Inc.,  one of  the  underwriters of  this  Offering,
relative to the terms and conditions of the 8% Note.
 
    In  connection with the issuance by the Company of the $10 million letter of
credit in the Phipps Acquisition, J.  Mack Robinson, a director of the  Company,
executed  a put agreement  in favor of  the letter of  credit issuer, which such
issuer can exercise if the Company defaults  on the repayment of any amounts  in
accordance with the terms of the letter of credit.
 
ISSUANCES OF PREFERRED STOCK
 
    As  part of the Financing, the 8% Note  will be retired and the Company will
issue to Bull  Run, in  exchange therefor, 1,000  shares of  Series A  Preferred
Stock.  Subject to certain limitations, holders  of the Series A Preferred Stock
are entitled to receive, when, as and if declared by the Board of Directors, out
of funds of  the Company  legally available for  payment, cash  dividends at  an
annual  rate of $800 per share. The Series  A Preferred Stock has priority as to
dividends over the Common Stock and any  other series or class of the  Company's
stock which ranks junior as to dividends as to Series A Preferred Stock. In case
of  the voluntary or  involuntary liquidation, dissolution or  winding up of the
Company, holders of the Series A Preferred  Stock will be entitled to receive  a
liquidation  price of $10,000 per share, plus an amount equal to any accrued and
unpaid dividends to the payment date, before any payment or distribution is made
to the holders of  Common Stock or  any other series or  class of the  Company's
stock  which ranks  junior as  to liquidation rights  to the  Series A Preferred
Stock. The  Series A  Preferred  Stock may  be redeemed  at  the option  of  the
Company,  in whole or in part at any  time, at $10,000 per share, plus an amount
equal to  any accrued  and unpaid  dividends  to the  redemption date  and  such
redemption  price may be paid, at the Company's  option, in cash or in shares of
Class A Common Stock. The holders of shares of Series A Preferred Stock will not
be entitled to vote on any matter  except (i) with respect to the  authorization
or
 
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issuance  of capital stock  ranking senior to  the Series A  Preferred Stock and
with respect to certain amendments  to the Company's Articles of  Incorporation,
(ii) if the Company shall have failed to declare and pay dividends on the Series
A  Preferred Stock  for any  six quarterly payment  periods, in  which event the
holders of  the  Series  A  Preferred  Stock shall  be  entitled  to  elect  two
additional  directors  to  the  Company's  Board  of  Directors  until  the full
dividends accumulated have been declared and paid and (iii) as required by  law.
In  addition, without the affirmative  vote of the holders  of a majority of the
outstanding shares of Series A Preferred Stock, the Company may not authorize or
issue a class or series of, or security convertible into, capital stock  ranking
senior  to the Series  A Preferred Stock as  to the payment  of dividends or the
distribution of assets, upon liquidation or adversely change the preferences  or
powers of the Series A Preferred Stock.
 
    In  addition,  as  part of  the  Financing,  the Company  will  issue  to an
affiliate of the Company,  for $10 million, 1,000  shares of Series B  Preferred
Stock.  Subject to certain limitations, holders  of the Series B Preferred Stock
are entitled to receive, when, as and if declared by the Board of Directors, out
of funds of  the Company legally  available for payment,  dividends of Series  B
Preferred  Stock at an annual rate of $600 per share, except that the Company at
its option  may pay  such  dividends in  cash  or may  add  the amount  of  such
dividends  to the  then effective  liquidation price  of the  Series B Preferred
Stock. The Series B Preferred Stock has priority as to dividends over the Common
Stock and any other series or class of the Company's stock which ranks junior as
to dividends as to  the Series B  Preferred Stock. In case  of the voluntary  or
involuntary  liquidation, dissolution or  winding up of  the Company, holders of
the Series B Preferred Stock will be entitled to receive a liquidation price  of
$10,000  per share, plus an amount equal  to any accrued and unpaid dividends to
the payment date, before any payment or  distribution is made to the holders  of
Common  Stock or any  other series or  class of the  Company's stock which ranks
junior as to liquidation rights  to the Series B  Preferred Stock. The Series  B
Preferred  Stock may be  redeemed at the option  of the Company,  in whole or in
part at any time, at $10,000 per share, plus an amount equal to any accrued  and
unpaid  dividends to the redemption date and  such redemption price may be paid,
at the Company's  option, in  cash or  in shares of  Class A  Common Stock.  The
holders  of shares of Series  B Preferred Stock will not  be entitled to vote on
any matter except (i) with respect  to the authorization or issuance of  capital
stock ranking senior to the Series B Preferred Stock and with respect to certain
amendments to the Company's Articles of Incorporation, (ii) if the Company shall
have failed to declare and pay dividends on the Series B Preferred Stock for any
six  quarterly  payment periods,  in which  event  the holders  of the  Series B
Preferred Stock  shall be  entitled to  elect two  additional directors  to  the
Company's  Board of  Directors until  the full  dividends accumulated  have been
declared and  paid  and (iii)  as  required by  law.  In addition,  without  the
affirmative  vote of  the holders  of a  majority of  the outstanding  shares of
Series B Preferred  Stock, the Company  may not  authorize or issue  a class  or
series of, security convertible into, capital stock ranking senior to the Series
B  Preferred Stock as to the payment of dividends or the distribution of assets,
upon liquidation or adversely change the  preferences or powers of the Series  B
Preferred Stock.
 
    In  connection with the issuance of the  Series B Preferred Stock as part of
the Financing,  (i) the  Company will  issue  to an  affiliate of  the  Company,
warrants  entitling the  holder thereof  to purchase  500,000 shares  of Class A
Common Stock at an exercise price equal to $24.00 per share. Of these  warrants,
300,000  will vest  upon issuance, with  the remaining warrants  vesting in five
equal installments commencing in the first anniversary of the date of  issuance.
The warrants must be approved by a majority of the Company's shareholders, which
is  expected to occur at the Company's next annual meeting of shareholders. They
may not be exercised prior to the second anniversary of the date of issuance and
will expire on the tenth anniversary of the date of issuance. The exercise price
and number of shares issuable upon exercise of these warrants will be subject to
adjustment from time to time upon the occurrence of certain changes with respect
to the Class A Common Stock, such as stock dividends, stock splits, mergers  and
similar  events. The holder of these warrants does not have the right to receive
dividends or other rights of shareholders of the Company.
 
                                       77
<PAGE>
                      DESCRIPTION OF CERTAIN INDEBTEDNESS
 
THE SENIOR CREDIT FACILITY
 
    The Senior Credit  Facility provides for  borrowings of up  to $55  million.
Funds available under the Senior Credit Facility may be used for working capital
and  to pay for  certain acquisitions and  capital expenditures. As  part of the
Financing and as a condition of the Concurrent Offering, the Company will  amend
or  replace the Senior Credit  Facility and the Company  is currently engaged in
negotiations with certain institutional lenders with respect thereto.
 
    The Senior Credit Facility is secured by substantially all of the assets  of
the  Company and  is guaranteed  jointly and severally  by all  of the Company's
subsidiaries. Amounts owing under the Senior  Credit Facility will be senior  in
right  of payment to the Notes and are  PARI PASSU with the Senior Note. Amounts
borrowed under the Senior Credit Facility bear interest at the LIBOR rate plus a
floating percentage tied to the Company's ratio of total debt to operating  cash
flow,  which percentage ranges from 3.5% if the Company's ratio of total debt to
operating cash flow is 5.5 to one or greater, to 1.75% if such ratio is 3.25  to
one or less. The Company, at its option, may also utilize a customary prime rate
lending  option. Any unused  amounts available under  the Senior Credit Facility
incur a 0.5% commitment fee.
 
    Availability under  the  Senior  Credit Facility  is  subject  to  quarterly
reductions  of  $750,000  to  $2.0  million  through  September  2002,  with two
quarterly installments of $7.0 million payable commencing in December 2002.
 
    The Senior  Credit Facility  includes a  number of  covenants requiring  the
Company  to maintain certain operating ratios, including total debt to operating
cash flow, senior debt to operating  cash flow, operating cash flow to  interest
expense,  operating cash flow to pro forma debt service, and operating cash flow
to trailing fixed charges. The Senior Credit Facility also includes a number  of
covenants  limiting, among other  things, the Company's  ability to make capital
expenditures in excess  of $2.8  million, pay dividends,  make acquisitions  and
incur indebtedness, and will include customary events of default. As of December
31,  1995, on a pro forma basis  after giving effect to the Augusta Acquisition,
the KTVE Sale,  this Offering,  the Phipps  Acquisition, the  Financing and  the
Concurrent  Offering, the  Company would have  been able  to incur approximately
$41.7 million of additional indebtedness pursuant to the Senior Credit Facility,
none  of  which  could  have  been  borrowed  thereunder  due  to  the  covenant
restrictions contained in the Senior Credit Facility.
 
    The  Senior Credit  Facility will  require the  Company at  the end  of each
fiscal year beginning December 31,  1997 to apply 100%  of Excess Cash Flow  (as
defined)  to permanently reduce  indebtedness and availability  under the Senior
Credit Facility.  "Excess Cash  Flow"  is defined  as  operating cash  flow  (as
defined  in the Senior Credit  Facility) less the sum  of (i) cash tax payments,
(ii) capital expenditures, (iii) cash interest expense, (iv) required  principal
payments,  (v)  permitted dividends  on the  Company's  capital stock,  (vi) the
change in working capital and (vii) $1 million.
 
    In addition, the Senior Credit Facility provides that the net proceeds  from
sales  of assets (excluding  sales in the  ordinary course of  business) must be
used to permanently reduce  any outstandings and  availability under the  Senior
Credit Facility.
 
THE SENIOR NOTE
 
    On  September 2, 1994,  the Company issued to  an institutional investor the
Senior Note in the principal amount  of $25.0 million. The Senior Note  provides
for semi-annual principal payments of $2.5 million begining March 1999. Interest
is  payable semi-annually in arrears and the  Senior Note, as amended on January
4, 1996, bears interest at 10.7% per annum. The agreement pursuant to which  the
Senior  Note was  issued contains  certain restrictive  provisions, which, among
other things,  limit  capital  expenditures  and  additional  indebtedness,  and
require  minimum levels of net  worth and cash flows.  As part of the Financing,
the Company intends to amend  the Senior Note to  increase the interest rate  to
11.2% per annum and to amend certain covenants.
 
                                       78
<PAGE>
                            DESCRIPTION OF THE NOTES
 
    Pursuant  to the Concurrent  Offering, the Company  is offering $150,000,000
aggregate principal  amount of  its     % Senior  Subordinated Notes  due  2006.
Interest  on  the  Notes  is  payable  semi-annually  on                     and
                    , commencing             , 1996,  at the rate of      %  per
annum.  The Notes  are redeemable,  in whole or  in part,  at the  option of the
Company on or after           , 2001, at the redemption prices set forth in  the
Indenture  pursuant to which the  Notes are to be  issued (the "Indenture") plus
accrued interest to  the date  of redemption. In  addition, at  any time  before
          ,  1999,  the Company,  at its  option, may  redeem up  to 35%  of the
aggregate principal amount of the Notes originally issued with the net  proceeds
of one or more Public Equity Offerings (as defined in the Indenture), other than
this  Offering, at the redemption prices set forth in the Indenture plus accrued
interest to  the date  of redemption;  provided, however,  that at  least  $97.5
million   in  aggregate  principal  amount   of  the  Notes  remain  outstanding
immediately after any such redemption.
 
    The  Notes  will  be  general  unsecured  obligations  of  the  Company  and
subordinated  in  right  of  payment  to all  Senior  Debt  (as  defined  in the
Indenture), including  all indebtedness  of  the Company  under the  New  Credit
Facility.  Pursuant to the terms of the Indenture, the Notes will be guaranteed,
jointly and severally, on  a senior subordinated unsecured  basis by certain  of
the Company's subsidiaries (the "Subsidiary Guarantors").
 
    Upon  a Change of  Control (as defined  in the Indenture),  each holder will
have the right to  require the Company  to repurchase such  holder's Notes at  a
price  equal to 101% of their principal amount plus accrued interest to the date
of repurchase. If the Phipps Acquisition is not consummated prior to           ,
1996, the  Company  will  be  required  to redeem  the  Notes  on  or  prior  to
          ,  1996 at a redemption price equal to 101% of the principal amount of
the Notes plus accrued and unpaid interest to the date fixed for redemption.  At
any  time prior to              ,  1996, if the Phipps  Acquisition has not been
consummated, the Company, may, at its option, redeem the Notes, in whole but not
in part, at a  redemption price equal  to 101% of  the principal amount  thereof
plus  accrued and unpaid interest to the date fixed for redemption. In addition,
the Company will  be obligated to  offer to  repurchase Notes at  100% of  their
principal amount plus accrued interest to the date of repurchase in the event of
certain asset sales.
 
    The  Indenture will impose certain limitations on the ability of the Company
and its subsidiaries to, among other things, incur additional indebtedness,  pay
dividends  or make certain  other restricted payments,  consummate certain asset
sales, enter into certain transactions with affiliates, incur indebtedness  that
is  subordinate in right of payment to  any senior debt or guarantor senior debt
and senior in right of payment to  the Notes or any subsidiary guarantor,  incur
liens,  impose restrictions on the  ability of a subsidiary  to pay dividends or
make certain payments to the Company, merge or consolidate with any other person
or sell,  assign,  transfer,  lease,  convey or  otherwise  dispose  of  all  or
substantially all of the assets of the Company.
 
                          DESCRIPTION OF CAPITAL STOCK
 
GENERAL
 
    The  following descriptions  of certain terms  of the Class  A Common Stock,
Class B Common Stock, preferred stock (the "Preferred Stock") and the  Company's
warrants  are intended as summaries only and  are qualified in their entirety by
reference to the complete text of  the Articles of Incorporation of the  Company
and such warrants.
 
CLASS A AND CLASS B COMMON STOCK
 
    VOTING.  Holders of Class A Common Stock are entitled to 10 votes per share.
Holders  of Class B Common Stock are entitled to one vote per share. All actions
submitted to a vote of shareholders are voted on by holders of Class A and Class
B Common Stock voting together as  a single class, except as otherwise  provided
by law.
 
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<PAGE>
    DIVIDENDS.   Holders of  Class B Common  Stock are entitled  to receive cash
dividends on an equal per share basis as  Class A Common Stock if and when  such
dividends  are declared  by the  Board of  Directors of  the Company  from funds
legally available therefor.
 
    LIQUIDATION.  Holders of Class  A and Class B  Common Stock share with  each
other  on a ratable  basis as a  single class in  the net assets  of the Company
available for distribution in respect to Class A and Class B Common Stock in the
event of liquidation.
 
    CLASS B  PROTECTION  FEATURE.   Voting  rights  disproportionate  to  equity
ownership  may be acquired through acquisitions  of Class A Common Stock without
corresponding purchases of Class B Common Stock. The Class B Protection  Feature
is  intended  to make  it more  difficult for  a  buyer who  has not  acquired a
proportionate share of the Class B  Common Stock to acquire a significant  block
(20%  or more)  of the  Class A  Common Stock.  Although the  Class B Protection
Feature might make the Company a less attractive target for a takeover bid,  the
Class B Protection Feature is intended to help reduce or eliminate any disparity
in  the prices at which the two classes  of Common Stock might trade and to give
holders of  the Class  B Common  Stock  the opportunity  to participate  in  any
premium  that might be paid  for such a significant block  of the Class A Common
Stock.
 
    If, after  June 17,  1996, any  person or  group acquires  (other than  upon
issuance  or sale by  the Company, by operation  of law, by will  or the laws of
descent and distribution, by charitable contribution or gift, or by  foreclosure
of  a bona fide loan) beneficial ownership of  20% or more of the Class A Common
Stock  (a  "Significant  Shareholder"),  and  such  person  or  group  does  not
immediately  after  such  acquisition  beneficially  own  an  equal  or  greater
percentage of Class B Common Stock, the Class B Protection Feature requires that
such Significant Shareholder,  within a  90-day period beginning  the day  after
becoming a Significant Shareholder, commence a public tender offer to acquire up
to  a specified additional number of shares of  Class B Common Stock (a "Class B
Protection Transaction").  The requirement  to engage  in a  Class B  Protection
Transaction  is satisfied by  making the requisite  offer and purchasing validly
rendered shares, even if the number of  shares tendered is less than the  number
of shares included in the required offer. The 20% beneficial ownership threshold
which triggers the Class B Protection Feature cannot be waived by the Board, and
the  Class B Protection  Feature cannot be  amended without the  approval of the
holders of a majority of the Class A Common Stock and two-thirds of the Class  B
Common Stock, voting separately as classes.
 
    In  a Class B Protection Transaction, the Significant Shareholder must offer
to acquire from the holders of the Class B Common Stock that number of shares of
Class B Common Stock (the "Additional Shares") determined by (i) multiplying (a)
the percentage of Class  A Common Stock beneficially  owned by such  Significant
Shareholder  which were acquired after June 17, 1996, by (b) the total number of
shares of Class  B Common Stock  outstanding on  the date such  person or  group
became  a  Significant Shareholder,  and  (ii) subtracting  therefrom  the total
number of shares of Class B Common Stock beneficially owned by such  Significant
Shareholder on such date (including shares acquired on or prior to the time such
person  or group became a  Significant Shareholder). The Significant Shareholder
must acquire all shares  validly tendered or, if  the number of shares  tendered
exceeds  the number determined pursuant to such  formula, a pro rata amount from
each tendering holder.
 
    The offer  price for  any shares  of Class  B Common  Stock required  to  be
purchased  by  the  Significant Shareholder  pursuant  to a  Class  B Protection
Transaction is  the greater  of (i)  the highest  price per  share paid  by  the
Significant Shareholder for either class of Common Stock in the six-month period
ending  on the date  such person or  group became a  Significant Shareholder and
(ii) the highest price per share of either class of Common Stock on the New York
Stock  Exchange  (or  such  other   quotation  system  or  securities   exchange
constituting  the principal  trading market  for either  class of  Common Stock)
during the 30 calendar days preceding the  acquisition of the shares of Class  A
Common Stock giving rise to the Class B Protection Feature.
 
    If  a  Significant  Shareholder  fails to  undertake  a  Class  B Protection
Transaction,  the  voting  rights  of  the  shares  of  Class  A  Common   Stock
beneficially  owned by such Significant  Shareholder that exceeded such holder's
comparable  percentage  of  Class  B  Common  Stock  would  be  suspended  until
completion  of  a Class  B Protection  Transaction or  until divestiture  of the
shares of Class A Common Stock that triggered such
 
                                       80
<PAGE>
requirement. To the extent that the voting power of any shares of Class A Common
Stock is so suspended, such shares will not be included in the determination  of
aggregate  voting  shares  for  any  purpose.  Neither  the  Class  B Protection
Transaction requirement  not the  related  penalty applies  to any  increase  in
percentage  ownership of Class A Common Stock  resulting solely from a change in
the total amount of Class A Common Stock outstanding.
 
    A Class B Protection  Transaction is also required  each time a  Significant
Shareholder  acquires  (other than  upon  issuance or  sale  by the  Company, by
operation of law, by will or the laws of descent and distribution, by charitable
contribution or gift, or by foreclosure of a bona fide loan) an additional 5% of
the Class  A  Common  Stock  after the  last  acquisition  which  triggered  the
requirement   for  a  Class  B   Protection  Transaction,  if  such  Significant
Shareholder does  not immediately  after such  acquisition beneficially  own  an
equal   or  greater  percentage  of  Class  B  Common  Stock.  Such  Significant
Shareholder would be required to offer  to buy that number of additional  shares
required  to equalize the percentage ownership of each class, even if a previous
Class B Protection Transaction resulted in fewer shares of Class B Common  Stock
being tendered than such previous offer included.
 
    For  purposes  of  the Class  B  Protection Feature,  the  terms "beneficial
ownership" and "group" generally  have the same meanings  as used in  Regulation
13D  promulgated  under the  Securities Exchange  Act of  1934, as  amended (the
"Exchange Act"),  subject  to certain  exceptions  set forth  in  the  Company's
Articles  of Incorporation.  In addition,  only shares  of Class  B Common Stock
acquired by a Significant Shareholder for an "equitable price" shall be  treated
as  being  beneficially owned  by  such Significant  Shareholder.  An "equitable
price" will be deemed to have been paid only when shares of Class B Common Stock
have been acquired at a price at least  equal to the greater of (i) the  highest
price  per share  paid by  the Significant Shareholder  for either  class of the
Common Stock in the  six-month period ending  on the date  such person or  group
became  a Significant Shareholder and (ii) the highest price per share of either
class of Common Stock on  the New York Stock  Exchange (or such other  quotation
system  or  securities exchange  constituting the  principal trading  market for
either class of  Common Stock) during  the 30 calendar  days preceding the  date
such person or group became a Significant Shareholder.
 
    Since  the definition of Significant Shareholder  is based on the beneficial
ownership percentage of  Class A Common  Stock acquired after  June 17, 1996,  a
person or group who is a shareholder of the Company on that date will not become
a  Significant  Shareholder  unless  such person  or  group  acquires beneficial
ownership of an additional 20% of the then issued and outstanding Class A Common
Stock, regardless of the percentage of  Common Stock beneficially owned by  such
person or group immediately prior to June 17, 1996.
 
    The  Class B Protection  Feature does not  prevent any person  or group from
acquiring a significant or  controlling interest in  the Company, provided  such
person or group acquires a proportionate percentage of the Class B Common Stock,
undertakes  a Class B Protecting Transaction or suffers suspension of the voting
rights of certain shares of Common Stock  as provided by the Class B  Protection
Feature.  If a Class B Protection Transaction is required, the purchase price to
be paid  in such  offer may  be higher  than the  price at  which a  Significant
Shareholder  might otherwise be able  to acquire an identical  amount of Class B
Common Stock.  Such  requirement, therefore,  could  make an  acquisition  of  a
significant  or controlling  interest in  the Company  more expensive  and, if a
Class B  Protection  Transaction  is  required, time  consuming,  than  if  such
requirement  did not  exist. Consequently, a  person or group  might be deterred
from acquiring a significant or controlling interest in the Company as a  result
of  such requirement.  Moreover, by  restricting the  ability of  an acquiror to
acquire a significant interest in the Class A Common Stock by paying a  "control
premium"  for such  stock without  acquiring, or  paying a  similar premium for,
Class B Common Stock, the  Class B Protection Feature  should help to reduce  or
eliminate any discount on either class of Common Stock.
 
    PREEMPTIVE  RIGHTS.   The holders of  the Class  A Common Stock  and Class B
Common Stock do  not have preemptive  rights enabling them  to subscribe for  or
receive  shares of  any class of  stock of  the Company or  any other securities
convertible into shares of any class of stock of the Company.
 
                                       81
<PAGE>
PREFERRED STOCK AND WARRANTS
 
    GENERAL.  The Company is authorized to issue 20,000,000 shares of  Preferred
Stock.  The  Board  of Directors  of  the Company,  without  further shareholder
approval, has the authority  to issue, at  any time and from  time to time,  the
Preferred  Stock of any series and, in connection with the creation of each such
series, to fix  the number of  shares of  such series and  the relative  rights,
powers, preferences, qualifications, limitations and restrictions of such series
to  the full  extent now or  hereafter permitted by  the laws of  Georgia. For a
description of the Series  A Preferred Stock, Series  B Preferred Stock and  the
Company's warrants, see "Certain Relationships and Related Transactions."
 
CERTAIN PROVISIONS OF ARTICLES OF INCORPORATION AND BYLAWS
 
    The Articles of Incorporation provide that the directors of the Company will
not  be  personally  liable for  monetary  damages  to the  Company  for certain
breaches of their fiduciary duty as directors, except for liability (i) for  any
appropriation,   in  violation  of  such  director's  duties,  of  any  business
opportunity of the Company, (ii) for acts or omissions which involve intentional
misconduct  or  a  knowing  violation  of  law,  (iii)  for  unlawful  corporate
distributions  or (iv)  for any transaction  from which the  director derived an
improper  personal  benefit.  This  provision  would  have  no  effect  on   the
availability of equitable remedies or non-monetary relief, such as an injunction
or  rescission for breach  of duty of  care. In addition,  the provision applies
only to claims against a director arising out of his role as a director and  not
in any other capacity (such as an officer or employee of the Company). Directors
will,  however, no longer be liable  for monetary damages arising from decisions
involving violations  of  the  duty  of  care  which  could  be  deemed  grossly
negligent.
 
TRANSFER AGENT AND REGISTRAR
 
    Mellon Securities Trust Company will be the Transfer Agent and Registrar for
the Class B Common Stock.
 
                        SHARES ELIGIBLE FOR FUTURE SALE
 
    Upon  completion  of  this  Offering,  the  Company  will  have  outstanding
4,462,832 shares of  Class A Common  Stock based upon  shares outstanding as  of
March  31,  1996  and  3,500,000  shares of  Class  B  Common  Stock outstanding
(assuming no  exercise of  the Underwriters'  over-allotment option).  Of  these
shares,  2,311,747 shares of Class A Common Stock  and all of the Class B Common
Stock sold in  this Offering  will be  freely tradeable  without restriction  or
limitation  under the Securities Act, except for any shares held or purchased by
"affiliates" or persons  acting as  "underwriters," as these  terms are  defined
under the Securities Act.
 
    Approximately  2,140,085 shares  of Class  A Common  Stock held  by existing
shareholders may not be sold unless they are registered under the Securities Act
or sold  pursuant to  an exemption  from registration,  such as  the  exemptions
provided by Rule 144 promulgated under the Securities Act.
 
    In  general, under Rule 144  as currently in effect,  any person (or persons
whose shares are aggregated), including an affiliate, who has beneficially owned
shares for at least a two-year period  (as computed under Rule 144) is  entitled
to sell within any three-month period up to the number of Restricted Shares that
does not exceed the greater of (i) one percent of the then outstanding shares of
Common  Stock of  such class or  (ii) the  average weekly trading  volume in the
related class  of Common  Stock of  such Class  during the  four calendar  weeks
immediately  preceding the date  on which the  notice of sale  is filed with the
Securities  and  Exchange  Commission,  subject   to  certain  manner  of   sale
provisions,   notice  requirements  and  the   availability  of  current  public
information about  the  Company.  In addition,  restricted  shares  (within  the
meaning  of Rule 144 under  the Securities Act) that have  been held by a person
who is not an "affiliate"  of the Company for at  least three years may be  sold
under  Rule 144(k)  without regard to  the volume limitations  or current public
information or manner of sale requirements of Rule 144.
 
    In addition, the holders  of            shares of Class  A Common Stock  and
options  or warrants to acquire an additional    shares of Class A Common Stock,
including the Company's directors  and executive officers and  Bull Run and  its
affiliates  have agreed  that they  will not  sell or  otherwise dispose  of any
shares of
 
                                       82
<PAGE>
Class  A  Common  Stock  or  securities  convertible  into,  or  exercisable  or
exchangeable for, Class A Common Stock or Class B Common Stock without the prior
consent of The Robinson-Humphrey Company, Inc. for a period of 180 days from the
date of this Prospectus. See "Underwriting."
 
    Prior to this Offering, there has not been any public market for the Class B
Common  Stock. No prediction can  be made as to the  effect, if any, that market
sales of shares or the availability of  shares for sale will have on the  market
price  prevailing from time to time.  Nevertheless, sales of substantial amounts
of Class A  Common Stock  or Class  B Common Stock  in the  public market  could
adversely  affect the prevailing market price and  the ability of the Company to
raise equity capital in the future. See "Risk Factors--No Prior Public Market."
 
                                       83
<PAGE>
                                  UNDERWRITING
 
    Subject  to  the terms  and conditions  of  the Underwriting  Agreement, the
Underwriters  named  below,  for   whom  The  Robinson-Humphrey  Company,   Inc.
("Robinson-Humphrey"),  Allen &  Company Incorporated ("Allen  & Company"), J.C.
Bradford & Co.  and J.P. Morgan  Securities Inc. ("J.P.  Morgan") are acting  as
representatives  (collectively, the "Representatives"), have severally agreed to
purchase  from  the  Company  and  the  Company  has  agreed  to  sell  to   the
Underwriters,  the number of shares  of Class B Common  Stock set forth opposite
their respective names below:
 
<TABLE>
<CAPTION>
                                                                                                 NUMBER OF SHARES
                                                                                                 -----------------
<S>                                                                                              <C>
The Robinson-Humphrey Company, Inc.............................................................
Allen & Company Incorporated...................................................................
J.C. Bradford & Co.............................................................................
J.P. Morgan Securities Inc.....................................................................
                                                                                                        -------
  Total........................................................................................
                                                                                                        -------
                                                                                                        -------
</TABLE>
 
    The Underwriting  Agreement provides  that the  obligations of  the  several
Underwriers  thereunder  are subject  to approval  of  certain legal  matters by
counsel and  to  various  other  conditions. The  nature  of  the  Underwriters'
obligations  is such that they  are committed to purchase  all shares of Class B
Common Stock offered hereby if any are purchased.
 
    The Underwriters  propose  to offer  the  shares  of Class  B  Common  Stock
directly  to the public  at the Price to  Public set forth on  the cover page of
this Prospectus and to certain  dealers at such price  less a concession not  in
excess  of $       per share. The  Underwriters may allow,  and such dealers may
reallow, a concession not in excess of $     per share in sales to certain other
dealers. After the Offering, the Price to Public and other selling terms may  be
changed.
 
    The Company, Bull Run and its affiliates and each of the Company's directors
and  executive officers have agreed that they  will not offer, sell or otherwise
dispose of any shares of Class A Common Stock or securities convertible into, or
exercisable or exchangeable for, Class A  Common Stock or Class B Common  Stock,
subject  to certain exceptions, for  a period of 180 days  from the date of this
Prospectus without the prior written consent of Robinson-Humphrey.
 
    The Company has granted the Underwriters  an option exercisable for 30  days
after the date of this Prospectus to purchase up to 525,000 additional shares of
Class  B Common Stock to cover-allotments, if  any, at the public offering price
less the  underwriting  discount,  as  set  forth on  the  cover  page  of  this
Prospectus.  If  the  Underwriters  exercise  their  over-allotment  option, the
Underwriters have severally agreed, subject  to certain conditions, to  purchase
approximately  the  same percentage  thereof  that the  number  of shares  to be
purchased by  each of  them,  as shown  in the  foregoing  table, bears  to  the
3,500,000  shares of Class  B Common Stock offered  hereby. The Underwriters may
exercise such option only to cover  over-allotments in connection with the  sale
of the shares of Class B Common Stock offered hereby.
 
    Prior  to this  Offering there  has been  no public  market for  the Class B
Common Stock. The initial  offering price of  the Class B  Common Stock will  be
based  on the closing price of the Class  A Common Stock on the date of offering
and will  be  determined  through  negotiations  between  the  Company  and  the
Underwriters.  There can be  no assurance that  the market price  of the Class B
Common Stock subsequent to this Offering  will correlate to the market price  of
the  Class A  Common Stock.  The Company intends  to apply  to list  the Class B
Common Stock on the NYSE. The Underwriters have advised the NYSE that they  will
undertake  to ensure that  the NYSE share distribution  standards required to be
satisfied for initial listing of the Class B Common Stock will be met.
 
    Robinson-Humphrey,  Allen  &   Company  and  J.P.   Morgan  are  acting   as
underwriters  in  connection  with  the  Concurrent  Offering  and  will receive
customary fees  in connection  therewith.  Robinson-Humphrey will  be  rendering
investment  banking advice in  connection with the  exchange of the  8% Note for
Series A
 
                                       84
<PAGE>
Preferred Stock and the sale  of the Series B  Preferred Stock and warrants  and
will receive customary fees in connection therewith. Robinson-Humphrey from time
to time has performed investment banking services for the Company and certain of
its affiliates, for which it has received customary fees.
 
    The  Underwriters do not intend to confirm sales of shares of Class B Common
Stock to any accounts over which they exercise discretionary authority.
 
    The Company has agreed to indemnify the several Underwriters against certain
liabilities, including liabilities under the Securities Act.
 
                                 LEGAL MATTERS
 
    The validity of the shares  of Class B Common  Stock offered hereby will  be
passed  upon for  the Company  by Heyman  & Sizemore,  Atlanta, Georgia. Certain
other legal matters in connection with this Offering will be passed upon for the
Company by Proskauer Rose  Goetz & Mendelsohn LLP,  New York, New York.  Certain
legal  matters in  connection with  this Offering  will be  passed upon  for the
Underwriters by King & Spalding, Atlanta, Georgia.
 
                                    EXPERTS
 
   
    The consolidated financial  statements and schedule  of Gray  Communications
Systems,  Inc. at December 31, 1995 and 1994, and for each of the three years in
the  period  ended  December  31,   1995,  appearing  in  this  Prospectus   and
Registration  Statement  have been  audited by  Ernst  & Young  LLP, independent
auditors, as set forth in their  report thereon appearing elsewhere herein,  and
are  included in reliance upon such report given upon the authority of such firm
as experts in accounting and auditing.
    
 
   
    The financial statements of  WRDW-TV at December 31,  1995 and for the  year
then  ended appearing  in this Prospectus  and Registration  Statement have been
audited by Ernst & Young LLP, independent auditors, as set forth in their report
thereon appearing  elsewhere herein,  and  are included  in reliance  upon  such
report  given  upon the  authority of  such  firm as  experts in  accounting and
auditing.
    
 
   
    The financial  statements of  WRDW-TV (an  operating station  of  Television
Station  Partners, L.P.) at December  31, 1994 and for  the years ended December
31, 1993 and 1994  included in this Prospectus  and Registration Statement  have
been audited by Deloitte & Touche LLP, independent auditors, and are included in
reliance  upon the report of such firm  given upon their authority as experts in
accounting and auditing.
    
 
    The financial  statements  and  schedule  of  the  Broadcasting  and  Paging
Operations  of John H. Phipps, Inc. at December  31, 1995 and 1994, and for each
of the three  years in the  period ended  December 31, 1995,  appearing in  this
Prospectus  and Registration Statement  have been audited by  Ernst & Young LLP,
independent auditors, as set forth in their reports thereon appearing  elsewhere
herein,  and are included in reliance upon such reports given upon the authority
of such firm as experts in accounting and auditing.
 
                             AVAILABLE INFORMATION
 
    The Company  has filed  with  the Securities  and Exchange  Commission  (the
"Commission")   a  Registration   Statement  on  Form   S-1  (the  "Registration
Statement") under the Securities  Act. This Prospectus does  not contain all  of
the  information set forth  in the Registration Statement  and the schedules and
exhibits thereto. For further  information with respect to  the Company and  the
Class B Common Stock, reference is hereby made to the Registration Statement and
to  the schedules and exhibits thereto.  Statements contained in this Prospectus
as to the contents of any contract or other document referred to herein are  not
necessarily  complete and where such contract or other document is an exhibit to
the Registration Statement, each such statement is qualified in all respects  by
the  provisions of such  exhibit, to which  reference is hereby  made for a full
statement of the provisions thereof.
 
    The Company is subject to  the informational requirements of the  Securities
Exchange  Act  of  1934, as  amended  (the  "Exchange Act")  and,  in accordance
therewith, files reports, proxy statements and other
 
                                       85
<PAGE>
information with the  Commission. Such Registration  Statements, reports,  proxy
statements and other information filed by the Company with the Commission may be
inspected and copied at the public reference facilities of the Commission at its
principal  office  at  Room  1024,  Judiciary  Plaza,  450  Fifth  Street, N.W.,
Washington, D.C. 20549, and at the Commission's regional offices at Seven  World
Trade  Center, 13th Floor, New  York, New York 10048  and at Room 3190, Citicorp
Center, 500 West Madison Street, Suite 1400, Chicago, Illinois 60061. Copies  of
each such document may be obtained at prescribed rates from the Public Reference
Section  of the Commission at its principal office at Judiciary Plaza, 450 Fifth
Street, N.W., Washington, D.C. 20549.
 
    The Company currently has outstanding Class A Common Stock, which is  listed
on  the NYSE.  Reports, proxy  statements and  other information  concerning the
Company can be inspected at the offices of the NYSE, 20 Broad Street, New  York,
New  York 10005. Prior to  the closing of this  Offering, the Company intends to
amend its Articles  of Incorporation  in order to  provide that  holders of  the
Class  B Common Stock will be entitled to  one vote per share and holders of the
Class A Common Stock will be entitled to 10 votes per share.
 
                                       86
<PAGE>
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
 
   
<TABLE>
<S>                                                                                    <C>
GRAY COMMUNICATIONS SYSTEMS, INC. (THE "COMPANY")
AUDITED CONSOLIDATED FINANCIAL STATEMENTS:
  Report of Independent Auditors.....................................................        F-2
  Consolidated Balance Sheets at December 31, 1994 and 1995..........................        F-3
  Consolidated Statements of Income for the years ended December 31, 1993, 1994 and
   1995..............................................................................        F-4
  Consolidated Statements of Stockholders' Equity for the years ended December 31,
   1993, 1994 and 1995...............................................................        F-5
  Consolidated Statements of Cash Flows for the years ended December 31, 1993, 1994
   and 1995..........................................................................        F-6
  Notes to Consolidated Financial Statements.........................................        F-7
 
WRDW-TV (THE "AUGUSTA BUSINESS")
AUDITED FINANCIAL STATEMENTS:
  Reports of Independent Auditors....................................................       F-25
  Balance Sheet at December 31, 1995.................................................       F-26
  Statement of Income for the year ended December 31, 1995...........................       F-27
  Statement of Partnership's Equity for the year ended December 31, 1995.............       F-28
  Statement of Cash Flows for the year ended December 31, 1995.......................       F-29
  Notes to Financial Statements......................................................       F-30
  Independent Auditors' Report.......................................................       F-33
  Balance Sheet at December 31, 1994.................................................       F-34
  Statements of Income for the years ended December 31, 1993 and 1994................       F-35
  Statements of Partnership's Equity for the years ended December 31, 1993 and
   1994..............................................................................       F-36
  Statements of Cash Flows for the years ended December 31, 1993 and 1994............       F-37
  Notes to Financial Statements......................................................       F-38
 
BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC. (THE "PHIPPS BUSINESS")
AUDITED FINANCIAL STATEMENTS:
  Report of Independent Auditors.....................................................       F-42
  Balance Sheets at December 31, 1994 and 1995.......................................       F-43
  Statements of Income for the years ended December 31, 1993, 1994 and 1995..........       F-44
  Statements of Cash Flows for the years ended December 31, 1993, 1994 and 1995......       F-45
  Notes to Financial Statements......................................................       F-46
</TABLE>
    
 
                                      F-1
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
Board of Directors and Stockholders
Gray Communications Systems, Inc.
 
    We  have  audited  the  accompanying  consolidated  balance  sheets  of Gray
Communications Systems, Inc. as  of December 31, 1994  and 1995 and the  related
consolidated  statements of income, stockholders' equity and cash flows for each
of the  three years  in the  period ended  December 31,  1995. Our  audits  also
included  the financial  statement schedule listed  in the Index  at Item 14(a).
These financial statements and schedule are the responsibility of the  Company's
management.  Our  responsibility is  to express  an  opinion on  these financial
statements and schedule based on our audits.
 
    We conducted  our  audits in  accordance  with generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, the financial  statements referred to above present  fairly,
in   all  material  respects,  the   consolidated  financial  position  of  Gray
Communications Systems, Inc. at December 31, 1994 and 1995, and the consolidated
results of its operations and its cash flows for each of the three years in  the
period ended December 31, 1995, in conformity with generally accepted accounting
principles.  Also, in our opinion the related financial statement schedule, when
considered in  relation to  the basic  financial statements  taken as  a  whole,
presents fairly, in all material respects, the information set forth therein.
 
                                             ERNST & YOUNG LLP
Columbus, Georgia
February 14, 1996
 
                                      F-2
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                          CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                    ------------------------
                                                          DECEMBER 31,
                                                           1994         1995
                                                    -----------  -----------
<S>                                                 <C>          <C>
                                   ASSETS
Current assets (NOTE C):
  Cash and cash equivalents                            $558,520     $559,991
  Trade accounts receivable, less allowance for
   doubtful accounts of $694,000 and $450,000,
   respectively                                       8,448,366    9,560,274
  Recoverable income taxes                                  -0-    1,347,007
  Inventories                                           368,202      553,032
  Current portion of program broadcast rights         1,195,633    1,153,058
  Other current assets                                  247,687      263,600
                                                    -----------  -----------
      Total current assets                           10,818,408   13,436,962
Property and equipment (NOTES B AND C):
  Land                                                  646,562      758,944
  Buildings and improvements                          8,594,343    8,630,694
  Equipment                                          24,781,964   28,229,255
                                                    -----------  -----------
                                                     34,022,869   37,618,893
  Allowance for depreciation                        (17,999,752) (20,601,819)
                                                    -----------  -----------
                                                     16,023,117   17,017,074
Other assets (NOTE C):
  Deferred acquisition costs (NOTE B)                       -0-    3,330,481
  Deferred loan costs                                 1,381,908    1,232,261
  Goodwill and other intangibles (NOTE B)            38,538,413   42,004,050
  Other                                               2,026,938    1,219,650
                                                    -----------  -----------
                                                     41,947,259   47,786,442
                                                    -----------  -----------
                                                    $68,788,784  $78,240,478
                                                    -----------  -----------
                                                    -----------  -----------
                    LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Trade accounts payable                             $2,114,008   $3,752,742
  Employee compensation and benefits                  3,150,154    4,213,639
  Accrued expenses                                      512,483      560,877
  Accrued interest                                      985,955    1,064,491
  Current portion of program broadcast obligations    1,687,481    1,205,784
  Current portion of long term debt                   1,293,481    2,861,672
                                                    -----------  -----------
      Total current liabilities                       9,743,562   13,659,205
Long-term debt (NOTE C)                              51,646,265   51,462,645
Other long-term liabilities:
  Program broadcast obligations, less current
   portion                                               54,489      109,971
  Supplemental employee benefits (NOTE D)             2,343,379    2,212,685
  Deferred income taxes (NOTE F)                            -0-      201,348
  Other acquisition related liabilities (NOTES B
   AND C)                                                   -0-    1,609,026
                                                    -----------  -----------
                                                      2,397,868    4,133,030
Commitments and contingencies (NOTES B, C AND H)
Stockholders' equity (NOTES B, C AND E)
  Class A Common Stock, no par value; authorized
   10,000,000 shares; issued 4,841,785 and
   5,082,756 shares, respectively                     3,393,747    6,795,976
  Retained earnings                                   8,245,626    8,827,906
                                                    -----------  -----------
                                                     11,639,373   15,623,882
  Treasury Stock, 663,180 shares, at cost            (6,638,284)  (6,638,284)
                                                    -----------  -----------
                                                      5,001,089    8,985,598
                                                    -----------  -----------
                                                    $68,788,784  $78,240,478
                                                    -----------  -----------
                                                    -----------  -----------
</TABLE>
 
                            See accompanying notes.
 
                                      F-3
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                       CONSOLIDATED STATEMENTS OF INCOME
 
<TABLE>
<CAPTION>
                                          -------------------------------------
                                                 YEAR ENDED DECEMBER 31,
                                                 1993         1994         1995
                                          -----------  -----------  -----------
<S>                                       <C>          <C>          <C>
Operating revenues:
  Broadcasting (less agency commissions)  $15,003,752  $22,826,392  $36,750,035
  Publishing                               10,109,368   13,692,073   21,866,220
                                          -----------  -----------  -----------
                                           25,113,120   36,518,465   58,616,255
Expenses:
  Broadcasting                             10,028,837   14,864,011   23,201,990
  Publishing                                7,662,127   11,198,011   20,016,137
  Corporate and administrative              2,326,691    1,958,449    2,258,261
  Depreciation                              1,387,698    1,745,293    2,633,360
  Amortization of intangible assets           177,063      396,342    1,325,526
  Non-cash compensation paid in common
   stock (NOTE D)                                 -0-       80,000    2,321,250
                                          -----------  -----------  -----------
                                           21,582,416   30,242,106   51,756,524
                                          -----------  -----------  -----------
                                            3,530,704    6,276,359    6,859,731
Miscellaneous income and expense, net         202,465      188,307      143,612
                                          -----------  -----------  -----------
                                            3,733,169    6,464,666    7,003,343
Interest expense                              984,706    1,922,965    5,438,374
                                          -----------  -----------  -----------
Income from continuing operations before
 income taxes                               2,748,463    4,541,701    1,564,969
Federal and state income taxes (NOTE F)     1,068,000    1,776,000      634,000
                                          -----------  -----------  -----------
    INCOME FROM CONTINUING OPERATIONS       1,680,463    2,765,701      930,969
Discontinued business (NOTE I):
 Income from operations of discontinued
 business, net of applicable income tax
 expense
  of $30,000                                   48,174          -0-          -0-
Gain on disposal of discontinued
 business, net of applicable income tax
 expense of
  $501,000                                    817,717          -0-          -0-
                                          -----------  -----------  -----------
    NET EARNINGS                           $2,546,354   $2,765,701     $930,969
                                          -----------  -----------  -----------
                                          -----------  -----------  -----------
Average outstanding common shares           4,610,625    4,689,453    4,481,317
                                          -----------  -----------  -----------
                                          -----------  -----------  -----------
Earnings per common share
  Continuing operations                          $.36         $.59         $.21
  Discontinued operations                         .01          -0-          -0-
  Gain on disposal of discontinued
   operations                                     .18          -0-          -0-
                                          -----------  -----------  -----------
    NET EARNINGS
     PER COMMON SHARE                            $.55         $.59         $.21
                                          -----------  -----------  -----------
                                          -----------  -----------  -----------
</TABLE>
 
                            See accompanying notes.
 
                                      F-4
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                                ------------------------------------------------------------------------------------
                                CLASS A COMMON STOCK    RESTRICTED      TREASURY STOCK
                                ---------------------        STOCK  ----------------------     RETAINED
                                   SHARES      AMOUNT    DEFERRALS     SHARES       AMOUNT     EARNINGS        TOTAL
                                ---------  ----------  -----------  ---------  -----------  -----------  -----------
<S>                             <C>        <C>         <C>          <C>        <C>          <C>          <C>
Balance at December 31, 1992    4,610,625  $1,307,071         $-0-        -0-         $-0-   $3,542,901   $4,849,972
Net income                            -0-         -0-          -0-        -0-          -0-    2,546,354    2,546,354
Cash dividends ($.07 per
 share)                               -0-         -0-          -0-        -0-          -0-     (307,376)    (307,376)
Issuance of Common Stock-
 Directors Stock Plan (NOTE E)      3,000      29,000          -0-        -0-          -0-          -0-       29,000
                                ---------  ----------  -----------  ---------  -----------  -----------  -----------
Balance at December 31, 1993    4,613,625   1,336,071          -0-        -0-          -0-    5,781,879    7,117,950
Net income                            -0-         -0-          -0-        -0-          -0-    2,765,701    2,765,701
Cash dividends ($.07 share)           -0-         -0-          -0-        -0-          -0-     (301,954)    (301,954)
Purchase of Common Stock (NOTE
 E)                                   -0-         -0-          -0-   (663,180)  (6,638,284)         -0-   (6,638,284)
Issuance of Common Stock
 (NOTES B AND G):
  401(k) Plan                       3,160      32,676          -0-        -0-          -0-          -0-       32,676
  Rockdale Acquisition            225,000   2,025,000          -0-        -0-          -0-          -0-    2,025,000
                                ---------  ----------  -----------  ---------  -----------  -----------  -----------
Balance at December 31, 1994    4,841,785   3,393,747          -0-   (663,180)  (6,638,284)   8,245,626    5,001,089
Net income                            -0-         -0-          -0-        -0-          -0-      930,969      930,969
Cash dividends ($.08 share)           -0-         -0-          -0-        -0-          -0-     (348,689)    (348,689)
Issuance of Common Stock
 (NOTES B, D, E, AND G):
  401(k) Plan                      18,354     298,725          -0-        -0-          -0-          -0-      298,725
  Directors' Stock Plan            23,500     238,919          -0-        -0-          -0-          -0-      238,919
  Non-qualified Stock Plan          5,000      48,335          -0-        -0-          -0-          -0-       48,335
  Gwinnett Acquisition             44,117     500,000          -0-        -0-          -0-          -0-      500,000
  Restricted Stock Plan           150,000   2,081,250   (2,081,250)       -0-          -0-          -0-          -0-
Amortization of Restricted
 Stock Plan deferrals                 -0-         -0-    2,081,250        -0-          -0-          -0-    2,081,250
Income tax benefits relating
 to stock plans                       -0-     235,000          -0-        -0-          -0-          -0-      235,000
                                ---------  ----------  -----------  ---------  -----------  -----------  -----------
Balance at December 31, 1995    5,082,756  $6,795,976         $-0-   (663,180) $(6,638,284)  $8,827,906   $8,985,598
                                ---------  ----------  -----------  ---------  -----------  -----------  -----------
                                ---------  ----------  -----------  ---------  -----------  -----------  -----------
</TABLE>
 
                            See accompanying notes.
 
                                      F-5
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                     ---------------------------------------
                                             YEAR ENDED DECEMBER 31,
                                            1993          1994          1995
                                     -----------  ------------  ------------
<S>                                  <C>          <C>           <C>
OPERATING ACTIVITIES
  Net income                          $2,546,354    $2,765,701      $930,969
  Items which did not use (provide)
   cash:
    Depreciation                       1,612,040     1,745,293     2,633,360
    Amortization of intangible
     assets                              177,063       396,342     1,325,526
    Amortization of program
     broadcast rights                    924,878     1,217,976     1,647,035
    Payments for program broadcast
     rights                             (976,150)   (1,181,598)   (1,776,796)
    Compensation paid in Common
     Stock                                   -0-        80,000     2,321,250
    Supplemental employee benefits      (608,729)     (454,703)     (370,694)
    Common Stock contributed to
     401(k) Plan                             -0-        32,676       298,725
    Deferred income taxes                196,000       523,000       863,000
    (Gain) loss on asset sales           (52,819)      (21,419)        1,652
    Changes in operating assets and
     liabilities:
      Trade accounts receivable         (116,526)   (1,444,159)     (852,965)
      Recoverable income taxes        (1,066,422)      589,942    (1,347,007)
      Inventories                        (92,526)     (179,930)     (181,034)
      Other current assets              (352,174)      (24,361)      (11,208)
      Trade accounts payable             701,556      (306,493)    1,441,745
      Employee compensation and
       benefits                           10,755     1,246,726     1,011,667
      Accrued expenses                  (163,458)      (45,335)     (414,087)
      Accrued interest                   (97,419)      858,164        78,536
    Reduction in value of net
     assets of discontinued
     business                          1,135,394           -0-           -0-
    Gain on disposal of warehouse
     operations                       (2,454,111)          -0-           -0-
                                     -----------  ------------  ------------
Net cash provided by operating
 activities                            1,323,706     5,797,822     7,599,674
 
INVESTING ACTIVITIES
  Acquisitions of newspaper
   businesses                                -0-    (3,442,836)   (2,084,621)
  Acquisition of television
   business                           (1,505,655)  (37,492,643)          -0-
  Purchases of property and
   equipment                          (2,582,225)   (1,767,800)   (3,279,721)
  Proceeds from asset sales            3,076,764       103,434         2,475
  Deferred acquisition costs                 -0-           -0-    (3,330,481)
  Deferred loan costs                        -0-    (1,251,287)          -0-
  Proceeds from disposals of
   operating units                     2,922,893     1,222,697           -0-
  Other                                1,150,104      (141,767)     (236,904)
                                     -----------  ------------  ------------
Net cash provided by (used in)
 investing activities                  3,061,881   (42,770,202)   (8,929,252)
 
FINANCING ACTIVITIES
  Proceeds from borrowings:
    Short-term debt                      650,000           -0-     1,200,000
    Long-term debt                           -0-    55,826,260     2,950,000
  Repayments of borrowings:
    Short-term debt                     (170,000)     (480,000)   (1,200,000)
    Long-term debt                    (5,133,349)  (11,206,281)   (1,792,516)
    Dividends paid                      (307,376)     (301,954)     (348,689)
    Common Stock transactions             29,000    (6,638,284)      522,254
                                     -----------  ------------  ------------
  Net cash provided by (used in)
   financing activities               (4,931,725)   37,199,741     1,331,049
                                     -----------  ------------  ------------
  Increase (decrease) in cash and
   cash equivalents                     (546,138)      227,361         1,471
  Cash and cash equivalents at
   beginning of year                     877,297       331,159       558,520
                                     -----------  ------------  ------------
  Cash and cash equivalents at end
   of year                              $331,159      $558,520      $559,991
                                     -----------  ------------  ------------
                                     -----------  ------------  ------------
</TABLE>
 
                            See accompanying notes.
 
                                      F-6
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                               DECEMBER 31, 1995
 
A.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
DESCRIPTION OF BUSINESS
 
    The  Company's  operations, which  are located  in six  southeastern states,
include six television  stations, three  daily newspapers, and  six area  weekly
advertising only direct mail publications.
 
PRINCIPLES OF CONSOLIDATION
 
    The  consolidated financial statements  include the accounts  of the Company
and its  subsidiaries. All  significant intercompany  accounts and  transactions
have been eliminated.
 
REVENUE RECOGNITION
 
    The Company recognizes revenues as services are performed.
 
USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that affect  the amounts reported  in the  financial statements and
accompanying notes. Actual results could differ from those estimates.
 
CASH AND CASH EQUIVALENTS
 
    Cash and cash equivalents include cash on deposit with a bank. Deposits with
the bank are generally insured in limited amounts.
 
INVENTORIES
 
    Inventories, principally newsprint and supplies, are stated at the lower  of
cost  or  market. The  Company uses  the last-in,  first-out ("LIFO")  method of
determining costs  for  substantially  all  of  its  inventories.  Current  cost
exceeded  the LIFO value of inventories by approximately $36,000 and $170,000 at
December 31, 1994 and 1995, respectively.
 
PROGRAM BROADCAST RIGHTS
 
    Rights to programs  available for  broadcast are initially  recorded at  the
amounts  of  total license  fees payable  under the  license agreements  and are
charged to operating expense on the basis of total programs available for use on
the straight-line method. The portion of the unamortized balance expected to  be
charged  to operating expense in the succeeding  year is classified as a current
asset, with the remainder classified as  a non-current asset. The liability  for
program  broadcast rights is  classified as current  or long-term, in accordance
with the payment terms of the various licenses. The liability is not  discounted
for imputation of interest.
 
PROPERTY AND EQUIPMENT
 
    Property  and  equipment  are  carried  at  cost.  Depreciation  is computed
principally by the straight-line method for financial reporting purposes and  by
accelerated methods for income tax purposes.
 
INTANGIBLE ASSETS
 
    Intangible  assets are  stated at cost,  and with the  exception of goodwill
acquired prior to November 1, 1970 (approximately $2.47 million at December  31,
1994  and  1995),  are amortized  using  the straight-line  method.  Goodwill is
amortized over 40 years.  Loan acquisition fees are  amortized over the life  of
the  applicable indebtedness. Non-compete agreements are amortized over the life
of  the  specific  agreement.  Accumulated  amortization  of  intangible  assets
resulting  from business  acquisitions was $0.4  million and $1.7  million as of
December 31, 1994 and 1995, respectively.
 
                                      F-7
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
A.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    If facts and circumstances  indicate that the goodwill  may be impaired,  an
evaluation of continuing value would be performed. If an evaluation is required,
the estimated future undiscounted cash flows associated with this asset would be
compared  to its  carrying amount to  determine if  a write down  to fair market
value or discounted cash flow value is required.
 
INCOME TAXES
 
    Deferred income taxes are provided on the differences between the  financial
statement  and income tax basis  of assets and liabilities.  The Company and its
subsidiaries file a consolidated  federal income tax  return and separate  state
and local tax returns.
 
CAPITAL STOCK
 
    The  Company has authorized 10 million shares of Class B Common Stock and 20
million shares of Preferred  Stock, none of which  have been issued at  December
31,  1995. All references made to Common  Stock in the December 31, 1995 Audited
Consolidated Financial Statements of the Company and the Notes thereto refer  to
the Company's Class A Common Stock.
 
    On  August 17, 1995, the Board of Directors declared a 50% stock dividend on
the Company's Common Stock payable October 2, 1995 to stockholders of record  on
September  8, 1995 to effect  a three for two  stock split. All applicable share
and per share data have been adjusted to give effect to the stock split.
 
EARNINGS PER COMMON SHARE
 
    Earnings per  common share  are based  on the  weighted average  common  and
common  equivalent  shares outstanding  during the  period determined  using the
treasury stock method.  Common equivalent  shares are attributable  to a  Common
Stock  award to be paid  in 1999 and outstanding stock  options (SEE NOTES D AND
E).
 
STOCK OPTION PLAN
 
    The Company has elected  to follow Accounting  Principles Board Opinion  No.
25,   "Accounting  for  Stock  Issued  to  Employees"  ("APB  25")  and  related
interpretations in  accounting for  its  stock options.  Under  APB 25,  if  the
exercise  price of the  stock options granted  by the Company  equals the market
price of the underlying stock on the date of the grant, no compensation  expense
is recognized.
 
CONCENTRATION OF CREDIT RISK
 
    The  Company provides advertising  air time to  national, regional and local
advertisers within the geographic areas in which the Company operates. Credit is
extended based  on an  evaluation  of the  customer's financial  condition,  and
generally advance payment is not required. Credit losses are provided for in the
financial   statements   and   consistently   have   been   within  management's
expectations.
 
INTEREST SWAP
 
    The Company has entered into an  interest rate swap agreement to modify  the
interest  characteristics of a portion of its outstanding debt (see Note C). The
agreement involves the exchange  of amounts based on  a fixed interest rate  for
amounts  based on variable interest rates over the life of the agreement without
an exchange  of the  notional amount  upon  which the  payments are  based.  The
differential  to be  paid or  received as interest  rates change  is accrued and
recognized as an adjustment of interest expense related to the debt (the accrual
accounting  method).  The   related  amount  payable   to  or  receivable   from
counter-parties  is included in  other liabilities or assets.  The fair value of
the swap agreement is not recognized  in the financial statements. In the  event
of  the early  extinguishment of a  designated debt obligation,  any realized or
unrealized gain or loss from the  swap would be recognized in income  coincident
with the extinguishment.
 
                                      F-8
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
A.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
FAIR VALUE OF FINANCIAL INSTRUMENTS
 
    The  Company has adopted FASB Statement No. 107, DISCLOSURE ABOUT FAIR VALUE
OF FINANCIAL INSTRUMENTS, which requires disclosure of fair value, to the extent
practical, of certain  of the  Company's financial instruments.  The fair  value
amounts do not necessarily represent the amount that could be realized in a sale
or  settlement. The Company's financial instruments are comprised principally of
an interest rate swap and long-term debt.
 
    The estimated  fair  value of  long-term  bank  debt at  December  31,  1995
approximated  book value  since, in  management's opinion,  such obligations are
subject to fluctuating market rates of interest and can be settled at their face
amounts. The fair value of the Senior Note at December 31, 1995 was estimated by
management to be its carrying value at that date. The Company amended its Senior
Note at January 4, 1996 and  among other things, changed its effective  interest
rate. The Company does not anticipate settlement of long-term debt at other than
book value.
 
    The  fair value of other financial  instruments classified as current assets
or  liabilities  approximates  their  carrying  values  due  to  the  short-term
maturities of these instruments.
 
IMPACT OF RECENTLY ISSUED ACCOUNTING STANDARDS
 
    In  March  1995,  the FASB  issued  Statement  No. 121,  ACCOUNTING  FOR THE
IMPAIRMENT OF LONG-LIVED  ASSETS AND  FOR LONG-LIVED  ASSETS TO  BE DISPOSED  OF
("Statement 121"), which requires impairment losses to be recorded on long-lived
assets  used in  operations when  indicators of  impairment are  present and the
undiscounted cash flows estimated to be generated by those assets are less  than
the  asset's carrying  amount. Statement 121  also addresses  the accounting for
long-lived assets  which are  expected  to be  disposed.  The Company  does  not
believe  that the adoption of  Statement 121 will have  a material impact on the
Company's financial position.
 
RECLASSIFICATIONS
 
    Certain amounts in the  accompanying consolidated financial statements  have
been reclassified to conform to the 1995 format.
 
B.  BUSINESS ACQUISITIONS
    The Company's acquisitions have been accounted for under the purchase method
of  accounting.  Under  the  purchase  method  of  accounting,  the  results  of
operations  of  the  acquired  businesses  are  included  in  the   accompanying
consolidated  financial statements as of their respective acquisition dates. The
assets  and  liabilities  of  acquired  businesses  are  included  based  on  an
allocation of the purchase price.
 
PENDING ACQUISITIONS
 
    In December 1995, the Company agreed to acquire certain assets owned by John
H.  Phipps,  Inc.  ("Phipps").  The  assets  include  WCTV-TV,  the  CBS network
affiliate serving the Tallahassee,  Florida and Thomasville, Georgia  television
market,  WKXT-TV,  the  CBS network  affiliate  in Knoxville,  Tennessee,  and a
communications and paging  business located  in three  southeastern states.  The
purchase  price is estimated  at approximately $185.0  million. The transaction,
which is expected to close  in 1996, is subject  to approval by the  appropriate
regulatory  agencies. If  approved, the  Company will  be required  to divest of
certain of its broadcasting operations due to a signal overlap with WCTV, unless
the rules of the Federal Communications Commission are modified to permit common
ownership of television stations with overlapping signals.
 
    The Company plans to fund the costs of this acquisition through the issuance
of debt and equity securities. Additionally,  the Company will amend or  replace
its existing bank credit facilities.
 
    In  connection with  this acquisition, a  bank has provided  a $10.0 million
letter of credit to Phipps on behalf  of the Company. The letter of credit  will
be   payable   under   certain   conditions   if   this   acquisition   is   not
 
                                      F-9
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
completed.  In  connection  with  the  issuance  of  the  letter  of  credit,  a
stockholder  of the  Company has  executed a  put agreement  which the  bank can
exercise if the Company defaults on repayment of any amounts that might be  paid
in accordance with the terms of the letter of credit.
 
    In  connection with the proposed acquisition  of assets owned by Phipps, the
Company's Board  of Directors  has agreed  to pay  Bull Run  Corporation  ("Bull
Run"),  a stockholder, a finder's fee equal to 1% of the proposed purchase price
for services  performed, of  which $550,000  was due  and included  in  accounts
payable at December 31, 1995.
 
    On January 4, 1996, the Company purchased substantially all of the assets of
WRDW-TV,  a  CBS television  affiliate serving  the Augusta,  Georgia television
market (the "Augusta  Acquisition"). The purchase  price of approximately  $35.9
million,  excluding  assumed  liabilities  of  approximately  $4.0  million, was
financed primarily through long-term  borrowings. The assets acquired  consisted
of  office equipment and broadcasting operations located in North Augusta, South
Carolina. Based on a preliminary allocation of the purchase price, the excess of
the purchase  price over  the fair  value of  net tangible  assets acquired  was
approximately  $32.4 million.  In connection  with the  Augusta Acquisition, the
Company's Board of Directors approved the  payment of a $360,000 finders fee  to
Bull Run.
 
    Funds for the Augusta Acquisition were obtained from the sale to Bull Run of
an 8% subordinated note due January 3, 2005 in principal amount of $10.0 million
(the "Subordinated Note"). In connection with the sale of the Subordinated Note,
the  Company also  issued warrants  to Bull  Run to  purchase 487,500  shares of
Common Stock at $17.88  per share, 300,000 of  which are currently vested,  with
the  remaining warrants  vesting in five  equal installments  commencing in 1997
provided that the  Subordinated Note  is outstanding.  The warrants  may not  be
exercised  prior to  January 3,  1998 and  expire in  January 2006.  The Company
modified its existing  bank debt to  a variable rate  reducing revolving  credit
facility  providing a credit line of $55.0 million (see Note C). The outstanding
credit facility balance subsequent to the Augusta Acquisition was  approximately
$54.0  million; including $28.4 million, which  was outstanding under the credit
facility at December 31, 1995, $25.2  million used for the Augusta  Acquisition,
and  $425,000  used  for the  Company's  working capital.  The  transaction also
required a modification  of the  interest rate  of the  Company's $25.0  million
senior  secured note  with an  institutional investor  (the "Senior  Note") from
10.08% to 10.7%.
 
    An unaudited pro  forma balance  sheet as of  December 31,  1995 and  income
statements  for the years ended  December 31, 1994 and  1995 are presented below
giving effect to the Augusta Acquisition as though it had occurred on January 1,
1994.
 
                                      F-10
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
    Pro forma December 31, 1995 balance sheet (in 000's):
 
<TABLE>
<CAPTION>
                                      ----------------------------------------------
                                                     AUGUSTA   PRO FORMA    ADJUSTED
                                            GRAY  ACQUISITION ADJUSTMENTS  PRO FORMA
                                      ----------  ----------  ----------  ----------
                                                                    UNAUDITED
<S>                                   <C>         <C>         <C>         <C>
Current assets                           $13,437      $3,061       $(594)    $15,904
Property and equipment                    17,017       1,778         402      19,197
Goodwill and other intangibles            46,566       4,129      26,152      76,847
Other long-term assets                     1,220       2,571      (2,518)      1,273
                                      ----------  ----------  ----------  ----------
                                         $78,240     $11,539     $23,442    $113,221
                                      ----------  ----------  ----------  ----------
                                      ----------  ----------  ----------  ----------
Current liabilities                      $13,659      $1,131        $(41)    $14,749
Long-term debt                            51,462         -0-      33,729      85,191
Other long-term liabilities                4,133       2,680      (2,518)      4,295
Stockholders' equity                       8,986       7,728      (7,728)      8,986
                                      ----------  ----------  ----------  ----------
                                         $78,240     $11,539     $23,442    $113,221
                                      ----------  ----------  ----------  ----------
                                      ----------  ----------  ----------  ----------
</TABLE>
 
    These pro forma unaudited results of operations do not purport to  represent
what  the Company's actual results of operations  would have been if the Augusta
Acquisition had occurred on January 1, 1994, and should not serve as a  forecast
of  the  Company's  operating results  for  any  future periods.  The  pro forma
adjustments are based solely upon  certain assumptions that management  believes
are  reasonable under the circumstances at this time. Subsequent adjustments are
expected upon final determination of the  allocation of the purchase price.  Pro
forma  statement  of operations  for the  year  ended December  31, 1994  are as
follows (in 000's, except per share data):
 
<TABLE>
<CAPTION>
                                      ----------------------------------------------
                                                     AUGUSTA   PRO FORMA    ADJUSTED
                                            GRAY  ACQUISITION ADJUSTMENTS  PRO FORMA
                                      ----------  ----------  ----------  ----------
                                                                    UNAUDITED
<S>                                   <C>         <C>         <C>         <C>
Revenues, net                            $36,518      $8,046        $255     $44,819
Expenses                                  30,242       5,854         935      37,031
                                      ----------  ----------  ----------  ----------
                                           6,276       2,192        (680)      7,788
Miscellaneous income (expense), net          189         (55)         90         224
Interest expense                           1,923         -0-       3,156       5,079
                                      ----------  ----------  ----------  ----------
                                           4,542       2,137      (3,746)      2,933
Income tax expense (benefit)               1,776         -0-        (603)      1,173
                                      ----------  ----------  ----------  ----------
    NET EARNINGS                          $2,766      $2,137     $(3,143)     $1,760
                                      ----------  ----------  ----------  ----------
                                      ----------  ----------  ----------  ----------
Average shares outstanding                 4,689                               4,689
                                      ----------                          ----------
                                      ----------                          ----------
Earnings per share                          $.59                                $.38
                                      ----------                          ----------
                                      ----------                          ----------
</TABLE>
 
                                      F-11
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
    Pro forma statement of operations for  the year ended December 31, 1995  are
as follows (in 000's, except per share data):
 
<TABLE>
<CAPTION>
                                      ----------------------------------------------
                                                     AUGUSTA   PRO FORMA    ADJUSTED
                                            GRAY  ACQUISITION ADJUSTMENTS  PRO FORMA
                                      ----------  ----------  ----------  ----------
                                                                    UNAUDITED
<S>                                   <C>         <C>         <C>         <C>
Revenues, net                            $58,616      $8,660        $227     $67,503
Expenses                                  51,756       6,198         944      58,898
                                      ----------  ----------  ----------  ----------
                                           6,860       2,462        (717)      8,605
Miscellaneous income (expense), net          143        (220)        128          51
Interest expense                           5,438         -0-       3,355       8,793
                                      ----------  ----------  ----------  ----------
                                           1,565       2,242      (3,944)       (137)
Income tax expense (benefit)                 634         -0-        (675)        (41)
                                      ----------  ----------  ----------  ----------
    NET EARNINGS (LOSS)                     $931      $2,242     $(3,269)       $(96)
                                      ----------  ----------  ----------  ----------
                                      ----------  ----------  ----------  ----------
Average shares outstanding                 4,481                               4,354
                                      ----------                          ----------
                                      ----------                          ----------
Earnings (loss) per share                   $.21                               $(.02)
                                      ----------                          ----------
                                      ----------                          ----------
</TABLE>
 
    The pro forma results presented above include adjustments to reflect (i) the
reclassification of national representative commissions as an expense consistent
with the presentation of the Company, (ii) the incurrence of interest expense to
fund  the  Augusta Acquisition,  (iii) depreciation  and amortization  of assets
acquired, and  (iv) the  income tax  effect of  such pro  forma adjustments  and
income  taxes on the  earnings of the  Augusta Acquisition. With  respect to the
Augusta Acquisition,  the pro  forma adjustments  are based  upon a  preliminary
allocation of the purchase price.
 
1995 ACQUISITIONS
 
    On January 6, 1995, the Company purchased substantially all of the assets of
The  Gwinnett  Post-Tribune  and  assumed  certain  liabilities  (the  "Gwinnett
Acquisition").  The  assets  consisted   of  office  equipment  and   publishing
operations   located   in  Lawrenceville,   Georgia.   The  purchase   price  of
approximately $3.7  million,  including  assumed  liabilities  of  approximately
$370,000,  was  paid by  approximately $1.2  million  in cash  (financed through
long-term borrowings and cash from operations), issuance of 44,117 shares of the
Company's Common Stock (having fair value of $500,000), and $1.5 million payable
to the sellers pursuant  to non-compete agreements. The  excess of the  purchase
price over the fair value of net tangible assets acquired was approximately $3.4
million.  In connection  with the Gwinnett  Acquisition, the  Company's Board of
Directors approved the payment of a $75,000  finders fee to Bull Run. Pro  forma
results  of the Gwinnett  Acquisition have not  been presented as  the effect on
prior periods is not significant.
 
    On September 1, 1995, the Company purchased substantially all of the  assets
of  three area  weekly advertising  only direct  mail publications,  and assumed
certain  liabilities  (the  "Tallahassee  Acquisition").  The  tangible   assets
acquired  consist  of land  and office  buildings, office  equipment, mechanical
equipment and automobiles used  in operations located  in southwest Georgia  and
north  Florida. The  purchase price of  approximately $1.4  million consisted of
$833,000 in cash and approximately  $583,000 in assumed liabilities. The  excess
of  the purchase price over  the fair value of  net tangible assets acquired was
approximately $934,000.  Pro  forma results  giving  effect to  the  Tallahassee
Acquisition  have  not been  presented as  the  effect on  prior periods  is not
significant.
 
1994 ACQUISITIONS
 
    On September 2, 1994, the Company purchased substantially all of the  assets
of Kentucky Central Television, Inc. ("Kentucky Central") and assumed certain of
its liabilities (the "Kentucky Acquisition").
 
                                      F-12
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
Kentucky  Central operated two  television stations, WKYT  located in Lexington,
Kentucky and WYMT located in Hazard,  Kentucky, both of which are affiliates  of
the  CBS television network. The purchase  price of approximately $38.1 million,
excluding  acquisition  costs   of  approximately  $2.1   million  and   assumed
liabilities  of  approximately  $2.3  million,  was  financed  primarily through
long-term borrowings. The excess  of the purchase price  over the fair value  of
net tangible assets acquired was approximately $31.4 million.
 
    On  May 31, 1994, the  Company purchased substantially all  of the assets of
Citizens Publishing Company, Inc.  and assumed certain  of its liabilities  (the
"Rockdale  Acquisition").  The acquired  assets consist  of  land and  an office
building located in Conyers, Georgia, containing The Rockdale Citizen  newspaper
and  other assets  relating to the  newspaper publishing  business. The purchase
price of approximately  $4.8 million consisted  of a $2.8  million cash  payment
financed  through long-term bank borrowings, and 225,000 shares of the Company's
Common Stock (with a fair value of $2.0 million at the closing date). The excess
of the purchase price over  the fair value of  net tangible assets acquired  was
approximately $4.0 million.
 
    On  October 18, 1994, the Company  purchased substantially all of the assets
of four  area  weekly advertising  only  direct mail  publications  and  assumed
certain of their liabilities. The assets consist of land and an office building,
office  equipment, automobiles,  and publishing operations  located in southwest
Georgia. The  purchase  price  of  approximately $1.5  million  consisted  of  a
$545,000  cash payment and  approximately $1.0 million  financed by the sellers.
The excess of  the purchase price  over the  fair value of  net tangible  assets
acquired was approximately $1.2 million. Pro forma results giving effect to this
acquisition  have not been presented below as the effect on prior periods is not
significant.
 
    Unaudited pro forma statements of income from continuing operations for  the
years  ended December 31, 1993  and 1994, are presented  below, giving effect to
the Rockdale Acquisition  and the Kentucky  Acquisition (collectively the  "1994
Acquisitions") as though they had occurred on January 1, 1993.
 
    These  pro forma unaudited results of operations do not purport to represent
what the Company's  actual results  of operations would  have been  if the  1994
Acquisitions had occurred on January 1, 1993, and should
 
                                      F-13
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
not  serve  as a  forecast of  the  Company's operating  results for  any future
periods. The  pro forma  adjustments  are based  upon certain  assumptions  that
management  believes are reasonable  under the circumstances.  The unaudited pro
forma results of  continuing operations  are as  follows (in  000's, except  per
share data):
 
<TABLE>
<CAPTION>
                                  ----------------------------------------------------------
                                                 YEAR ENDED DECEMBER 31, 1993
                                                KENTUCKY    ROCKDALE   PRO FORMA    ADJUSTED
                                        GRAY  ACQUISITION ACQUISITION ADJUSTMENTS  PRO FORMA
                                  ----------  ----------  ----------  ----------  ----------
                                                         (UNAUDITED)
<S>                               <C>         <C>         <C>         <C>         <C>
Operating revenues                   $25,113     $14,526      $2,660        $-0-     $42,299
Operating expenses                    21,582      10,827       2,646         877      35,932
                                  ----------  ----------  ----------  ----------  ----------
  Operating income                     3,531       3,699          14        (877)      6,367
Miscellaneous income, net                202         219         -0-         -0-         421
                                  ----------  ----------  ----------  ----------  ----------
                                       3,733       3,918          14        (877)      6,788
Interest expense                         985           4           9       3,187       4,185
                                  ----------  ----------  ----------  ----------  ----------
  Income from continuing
   operations before income
   taxes                               2,748       3,914           5      (4,064)      2,603
Income tax expense (benefit)           1,068       1,326         -0-      (1,405)        989
                                  ----------  ----------  ----------  ----------  ----------
Income from continuing
 operations                           $1,680      $2,588          $5      $2,659      $1,614
                                  ----------  ----------  ----------  ----------  ----------
                                  ----------  ----------  ----------  ----------  ----------
Average shares outstanding             4,611                                           4,836
                                  ----------                                      ----------
                                  ----------                                      ----------
Earnings per common share from
 continuing operations                  $.36                                            $.33
                                  ----------                                      ----------
                                  ----------                                      ----------
</TABLE>
 
<TABLE>
<CAPTION>
                                  ----------------------------------------------------------
                                                 YEAR ENDED DECEMBER 31, 1994
                                                KENTUCKY    ROCKDALE   PRO FORMA    ADJUSTED
                                        GRAY  ACQUISITION ACQUISITION ADJUSTMENTS  PRO FORMA
                                  ----------  ----------  ----------  ----------  ----------
                                                         (UNAUDITED)
<S>                               <C>         <C>         <C>         <C>         <C>
Operating revenues                   $36,518     $10,237        $980        $-0-     $47,735
Operating expenses                    30,242       7,382         930         559      39,113
                                  ----------  ----------  ----------  ----------  ----------
  Operating income                     6,276       2,855          50        (559)      8,622
Miscellaneous income, net                189          19         -0-         -0-         208
                                  ----------  ----------  ----------  ----------  ----------
                                       6,465       2,874          50        (559)      8,830
Interest expense                       1,923         -0-           4       2,412       4,339
                                  ----------  ----------  ----------  ----------  ----------
  Income from continuing
   operations before income
   taxes                               4,542       2,874          46      (2,971)      4,491
Income tax expense (benefit)           1,776         237         -0-        (208)      1,805
                                  ----------  ----------  ----------  ----------  ----------
  Net income from continuing
   operations                         $2,766      $2,637         $46     $(2,763)     $2,686
                                  ----------  ----------  ----------  ----------  ----------
                                  ----------  ----------  ----------  ----------  ----------
Average shares outstanding             4,689                                           4,780
                                  ----------                                      ----------
                                  ----------                                      ----------
Earnings per common share from
 continuing operations                  $.59                                            $.56
                                  ----------                                      ----------
                                  ----------                                      ----------
</TABLE>
 
    The pro forma results presented above include adjustments to reflect (i) the
incurrence  of interest expense to fund the 1994 Acquisitions, (ii) depreciation
and amortization of assets acquired, and (iii) the
 
                                      F-14
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
B.  BUSINESS ACQUISITIONS (CONTINUED)
income tax effect of such pro forma adjustments. Average outstanding shares used
to calculate earnings  per share from  continuing operations for  1994 and  1993
include the 225,000 shares issued in connection with the Rockdale Acquisition.
 
C.  LONG-TERM DEBT
    Long-term debt consists of the following (in 000's):
 
<TABLE>
<CAPTION>
                                                      ----------------------
                                                           DECEMBER 31,
                                                            1994        1995
                                                      ----------  ----------
<S>                                                   <C>         <C>
Senior Note                                              $25,000     $25,000
Bank Loan                                                 26,926      28,375
Other                                                      1,013         950
                                                      ----------  ----------
                                                          52,939      54,325
Less current portion                                      (1,293)     (2,862)
                                                      ----------  ----------
                                                         $51,646     $51,463
                                                      ----------  ----------
                                                      ----------  ----------
</TABLE>
 
    On September 2, 1994, the Company issued through a private placement with an
institutional  investor, a  $25.0 million  9.33% note  (the "Senior  Note"). The
Senior  Note  provides  for  semi-annual  principal  payments  of  $2.5  million
beginning  March  1999. Interest  is payable  semi-annually  in arrears  and the
Senior Note, as amended on  January 4, 1996, bears  interest at 10.7% (see  Note
B).  The agreement pursuant to which the Senior Note was issued contains certain
restrictive provisions, which,  among other things,  limit capital  expenditures
and  additional indebtedness, and  require minimum levels of  net worth and cash
flows.
 
    On September 2, 1994,  the Company entered into  a bank term loan  agreement
(the  "Bank Loan") which provided for borrowings of approximately $21.4 million.
On November  30, 1994,  the Bank  Loan  was amended  to provide  for  additional
borrowings  of $6.7 million  which were used  to purchase 663,180  shares of the
Company's Common Stock (SEE  NOTE E). The  Bank Loan, as  amended on January  4,
1996,  bears interest, at the Company's option, at  a spread over LIBOR, or at a
spread over the bank's prime rate (8.96%  at January 4, 1996) (see Note B).  The
Bank  Loan is due in  varying, quarterly principal payments  of $750,000 to $2.0
million through September  2002 with  two quarterly installments  of $7  million
payable  starting  December 2002.  The  Bank Loan  provides  for an  annual loan
prepayment based  on  the Company's  cash  flow as  defined  by the  Bank  Loan.
Additionally,  the effective interest rate of the Bank Loan can be changed based
upon the Company's  maintenance of certain  operating ratios as  defined by  the
Bank  Loan, not to exceed  the bank's prime rate plus  1.25% or LIBOR plus 3.5%.
The Bank Loan contains restrictive provisions  similar to the provisions of  the
Senior Note.
 
    The  Senior Note and the  Bank Loan are secured  by substantially all of the
Company's existing and hereafter acquired assets.
 
    The Company entered into a five year interest rate swap agreement on June 2,
1995, to effectively convert a portion of its floating rate debt to a fixed rate
basis. Approximately $25.0 million of  the Company's outstanding debt under  the
Bank Loan was subject to this interest rate swap agreement at December 31, 1995.
The effective rate of the Bank Loan and interest rate swap at December 31, 1995,
was  approximately 8.64%  and 9.10%, respectively.  The unrealized  loss for the
interest rate swap was approximately $565,000  at December 31, 1995, based  upon
comparison  to treasury bond yields for bonds with similar maturity dates as the
interest rate swap.
 
    At December  31,  1995, retained  earnings  of approximately  $500,000  were
available for dividends.
 
                                      F-15
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
C.  LONG-TERM DEBT (CONTINUED)
    Aggregate  minimum principal maturities on long-term debt as of December 31,
1995, were as follows (in 000's):
 
<TABLE>
<S>                                                       <C>
1996                                                          $2,862
1997                                                           5,039
1998                                                           6,634
1999                                                          12,615
2000                                                          11,303
Thereafter                                                    15,872
                                                          ----------
                                                             $54,325
                                                          ----------
                                                          ----------
</TABLE>
 
    The Company made interest payments of approximately $902,000, $1.2  million,
and $5.4 million during 1993, 1994 and 1995, respectively.
 
D.  SUPPLEMENTAL EMPLOYEE BENEFITS AND OTHER AGREEMENTS
    The  Company has an  employment agreement with  its President which provides
him 122,034 shares  of the  Company's Common Stock  if his  employment with  the
Company continues until September 1999. The Company will recognize approximately
$1.2  million of compensation expense  for this award over  the five year period
ending in 1999 ($80,000 and $240,000 of  expense was recorded in 1994 and  1995,
respectively).
 
    In  December 1995, the  Company amended an  existing employment agreement to
pay consulting  fees to  its former  chief executive  officer. The  Company  has
recorded  approximately $596,000 of corporate and administrative expenses during
the year ended December 31, 1995 in accordance with the terms of the  employment
agreement.  Additionally, in December 1995 the  Company issued 150,000 shares of
Common Stock  to this  former chief  executive officer  in accordance  with  his
employment   agreement  which  was  amended   to  remove  certain  restrictions,
including,  among  others,   a  time  requirement   for  continued   employment.
Compensation  expense of  approximately $2.1 million  (including $865,000 during
the quarter ended  December 31, 1995),  was recognized in  1995 for the  150,000
shares of Common Stock issued pursuant to this agreement.
 
    The Company has entered into supplemental retirement benefit agreements with
certain  key employees. These benefits  are to be paid  in equal monthly amounts
over the employees' life for a period  not to exceed 15 years after  retirement.
The  Company charges against  operations amounts sufficient  to fund the present
value of  the  estimated  lifetime supplemental  benefit  over  each  employee's
anticipated remaining period of employment.
 
                                      F-16
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
D.  SUPPLEMENTAL EMPLOYEE BENEFITS AND OTHER AGREEMENTS (CONTINUED)
    The  following summarizes activity relative  to certain officers' agreements
and the supplemental employee benefits (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                                     DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Beginning liability                           $3,495      $2,960      $2,518
                                          ----------  ----------  ----------
  Provision                                      166         184         976
  Forfeitures                                   (399)       (266)       (169)
                                          ----------  ----------  ----------
  Net (income) expense                          (233)        (82)        807
  Payments                                      (302)       (360)       (387)
                                          ----------  ----------  ----------
    Net change                                  (535)       (442)        420
                                          ----------  ----------  ----------
Ending liability                               2,960       2,518       2,938
Less current portion                            (162)       (175)       (725)
                                          ----------  ----------  ----------
                                              $2,798      $2,343      $2,213
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
                                      F-17
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
E.  STOCKHOLDERS' EQUITY
    The  Company has  a Stock  Purchase Plan  which allows  outside directors to
purchase up to  7,500 shares  of the Company's  Common Stock  directly from  the
Company  before the  end of January  following each calendar  year. The purchase
price per share approximates the market price of the Common Stock at the time of
the grant. During 1993, 1994 and 1995, certain directors purchased an  aggregate
of 3,000, -0- and 23,500 shares of Common Stock, respectively, under this plan.
 
    The  Company has  a long-term  incentive plan  (the "Incentive  Plan") under
which 600,000 shares of  the Company's Common Stock  are reserved for grants  to
key personnel for (i) incentive stock options, (ii) non-qualified stock options,
(iii)  stock  appreciation rights,  (iv)  restricted stock  and  (v) performance
awards, as defined by the  Incentive Plan. Stock underlying outstanding  options
or  performance awards are  counted against the  Incentive Plan's maximum shares
while such options  or awards  are outstanding.  Under the  Incentive Plan,  the
options  granted vest after a two year  period and expire three years after full
vesting. Options granted through December 31, 1995, have been granted at a price
which approximates fair market value on the date of the grant.
 
<TABLE>
<CAPTION>
                                                      ----------------------
                                                        EXERCISE PRICE PER
                                                              SHARE
                                                      ----------------------
<S>                                                   <C>         <C>
                                                           $9.67      $13.33
Stock options granted on November 18, 1993                92,250         -0-
Forfeitures                                               (3,000)        -0-
                                                      ----------  ----------
Stock options outstanding at
  December 31, 1993                                       89,250         -0-
  Options granted                                         73,559         -0-
  Forfeitures                                            (16,500)        -0-
                                                      ----------  ----------
Stock options outstanding at
  December 31, 1994                                      146,309         -0-
  Options granted                                            -0-      58,050
  Options exercised                                       (5,000)        -0-
  Forfeitures                                            (14,250)     (3,900)
                                                      ----------  ----------
Stock options outstanding at December 31, 1995           127,059      54,150
                                                      ----------  ----------
                                                      ----------  ----------
</TABLE>
 
    At December  31, 1995,  56,500 of  the  $9.67 options  issued in  1993  were
exercisable.
 
    On  December 1, 1994,  the Company repurchased 663,180  shares of its Common
Stock at a price of $10.00 per share for a total purchase price before expenses,
of $6.63 million. The trading value of the Common Stock on the NASDAQ Small  Cap
Issues  Market was $10.83  on December 1,  1994. The Common  Stock was purchased
from The Prudential Insurance Company of America and Sandler Associates (420,000
and 243,180 shares, respectively). The purchase  was funded by a bank loan  (SEE
NOTE C).
 
F.  INCOME TAXES
    The  Company uses the liability method in accounting for income taxes. Under
this method,  deferred  tax  assets  and liabilities  are  determined  based  on
differences  between financial reporting and tax bases of assets and liabilities
and are measured using  the enacted tax  rates and laws that  will be in  effect
when the differences are expected to reverse.
 
                                      F-18
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
F.  INCOME TAXES (CONTINUED)
    Federal  and state income tax expense (benefit) included in the consolidated
financial statements are summarized as follows (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                               YEAR ENDED DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Current
  Federal                                       $982      $1,093       $(253)
  State                                          181         160          24
Deferred                                         436         523         863
                                          ----------  ----------  ----------
                                              $1,599      $1,776        $634
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
    The total  provision  for  income  taxes  for  1993  included  $531,000  for
discontinued operations.
 
    The  components of  deferred income  tax expense  for federal  and state and
local income taxes resulted from the following (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                               YEAR ENDED DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Accelerated depreciation for tax
 purposes                                        $50         $19        $349
Accelerated amortization for tax
 purposes                                        -0-         164         726
Employee benefits and other agreements           181          96        (150)
Temporary difference related to loss on
 sales of assets                                 174         248         -0-
Excess of book over tax deductions for
 lease                                             7          91         -0-
Other                                             24         (95)        (62)
                                          ----------  ----------  ----------
                                                $436        $523        $863
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
                                      F-19
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
F.  INCOME TAXES (CONTINUED)
    Significant components of the Company's deferred tax liabilities and  assets
are as follows (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                                     DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Deferred tax liabilities:
  Net book value of property and
   equipment                                    $704        $723      $1,069
  Goodwill                                       -0-         164         890
  Other                                          120         120         120
                                          ----------  ----------  ----------
    Total deferred tax liabilities               824       1,007       2,079
Deferred tax assets:
  Liability under supplemental
   retirement plan                             1,125       1,029       1,127
  Allowance for doubtful accounts                168         335         195
  Difference in basis of assets held for
   sale                                        1,189         941         941
  Other                                          135         117         368
                                          ----------  ----------  ----------
    Total deferred tax assets                  2,617       2,422       2,631
  Valuation allowance for deferred tax
   assets                                       (753)       (753)       (753)
                                          ----------  ----------  ----------
    Net deferred tax assets                    1,864       1,669       1,878
                                          ----------  ----------  ----------
  Deferred tax assets (liabilities)           $1,040        $662       $(201)
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
    A  reconciliation of income tax expense  at the statutory federal income tax
rate and income taxes as reflected  in the consolidated financial statements  is
as follows (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                               YEAR ENDED DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Statutory rate applied to income              $1,409      $1,544        $532
State and local taxes, net of federal
 tax benefits                                    164         195          91
Other items, net                                  26          37          11
                                          ----------  ----------  ----------
                                              $1,599      $1,776        $634
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
    The  Company made  income tax payments  of approximately  $2.1 million, $1.5
million and $742,000 during 1993, 1994  and 1995, respectively. At December  31,
1995,  the Company  had current recoverable  income taxes  of approximately $1.3
million.
 
G.  RETIREMENT PLANS
 
PENSION PLAN
 
    The Company  has  a retirement  plan  covering substantially  all  full-time
employees.  Retirement benefits are based on years of service and the employees'
highest average  compensation for  five consecutive  years during  the last  ten
years  of employment. The Company's funding policy is to contribute annually the
minimum amounts deductible for federal income tax purposes.
 
                                      F-20
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
G.  RETIREMENT PLANS (CONTINUED)
    The net pension expense includes the following (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                               YEAR ENDED DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Service costs-benefits earned during the
 year                                           $224        $204        $221
Interest cost on projected benefit
 obligation                                      374         359         384
Actual return on plan assets                    (377)        (91)       (655)
Net amortization and deferral                    (63)       (338)        187
                                          ----------  ----------  ----------
Net pension expense                             $158        $134        $137
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
Assumptions:
  Discount rate                                 8.0%        7.0%        8.0%
  Expected long-term rate of return on
   assets                                       8.0%        7.0%        8.0%
  Estimated rate of increase in
   compensation levels                          6.0%        5.0%        6.0%
</TABLE>
 
    The following summarizes  the plan's funded  status and related  assumptions
(in 000's):
 
<TABLE>
<CAPTION>
                                                      ----------------------
                                                           DECEMBER 31,
                                                            1994        1995
                                                      ----------  ----------
<S>                                                   <C>         <C>
Actuarial present value of accumulated benefit
 obligation is as follows:
  Vested                                                  $4,452      $5,308
  Other                                                       66         135
                                                      ----------  ----------
                                                          $4,518      $5,443
                                                      ----------  ----------
                                                      ----------  ----------
Plan assets at fair value, primarily mutual funds
 and an unallocated insurance contract                    $5,307      $5,680
Projected benefit obligation                              (5,015)     (5,904)
                                                      ----------  ----------
Plan assets in excess of (less than) projected
 benefit obligation                                          292        (224)
Unrecognized net (gain) loss                                (135)        190
Unrecognized net asset                                      (409)       (355)
                                                      ----------  ----------
Pension liability included in consolidated balance
 sheet                                                     $(252)      $(389)
                                                      ----------  ----------
                                                      ----------  ----------
Assumptions:
  Discount rate                                             8.0%        7.0%
  Estimated rate of increase in compensation levels         6.0%        5.0%
</TABLE>
 
    Effective  December  31,  1995,  the  Company  changed  certain  assumptions
utilized in the actuarially computed costs  and liabilities. The effect of  such
changes  was to increase the present  value of the projected benefit obligations
by approximately $613,000.
 
CAPITAL ACCUMULATION PLAN
 
    Effective October  1,  1994, the  Company  adopted the  Gray  Communications
Systems,  Inc. Capital Accumulation  Plan (the "Capital  Accumulation Plan") for
the purpose of  providing additional retirement  benefits for substantially  all
employees. The Capital Accumulation Plan is intended to meet the requirements of
section 401(k) of the Internal Revenue Code.
 
                                      F-21
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
G.  RETIREMENT PLANS (CONTINUED)
    Employee contributions to the Capital Accumulation Plan, not to exceed 6% of
the  employees' gross pay,  are matched by  Company contributions. The Company's
percentage match is made by a contribution of the Company's Common Stock, in  an
amount declared by the Company's Board of Directors before the beginning of each
plan  year.  The Company's  percentage match  was  50% for  both the  year ended
December 31, 1995  and the  three months ended  December 31,  1994. The  Company
contributions  vest, based upon each employee's number of years of service, over
a period not to exceed  five years. The Company  has reserved 150,000 shares  of
its Common Stock for issuance under the Capital Accumulation Plan.
 
    Company matching contributions aggregating $32,676 and $298,725 were charged
to expense for 1994 and 1995, respectively, for the issuance of 3,160 and 18,354
shares, respectively of the Company's Common Stock.
 
H. COMMITMENTS AND CONTINGENCIES
    The  Company has various operating lease commitments for equipment, land and
office space which expire through the  year 2027. Future minimum payments  under
operating  leases with initial or remaining non-cancelable lease terms in excess
of one year are not material.
 
    The Company  has  entered  into  commitments  for  various  television  film
exhibition  rights  for  which  the  license  periods  have  not  yet commenced.
Obligations under these commitments are payable in the following years:
 
<TABLE>
<S>                                               <C>
1996                                                $491,360
1997                                               1,431,983
1998                                               1,351,273
1999                                               1,133,860
2000                                                 456,733
                                                  ----------
                                                  $4,865,209
                                                  ----------
                                                  ----------
</TABLE>
 
    The Company is subject  to legal proceedings and  claims which arise in  the
normal  course of  its business.  In the  opinion of  management, the  amount of
ultimate liability, if any,  with respect to these  actions will not  materially
affect the Company's financial position.
 
I.  DISCONTINUED OPERATIONS
    On  April 13, 1994, the Company completed the sale of the assets of Gray Air
Service (an operation discontinued in 1993) for approximately $1.2 million,  and
used  the proceeds  to reduce  the Company's  outstanding debt.  During the year
ended December  31,  1993,  the  Company  sold  its  investment  in  undeveloped
farmland, another asset held for sale, for approximately $2.0 million.
 
    On  March  31,  1993,  the  Company  completed  the  sale  of  its warehouse
operations to Gray Distribution Services, Inc., a Georgia corporation, owned  by
a  former  director  and  officer  of  the  Company.  The  net  sales  price  of
approximately $2.9 million was paid in cash at the date of closing. The  Company
recognized  a gain of approximately  $1.5 million, net of  income tax expense of
approximately $932,000, relative to the disposal of the warehouse operations.  A
special  independent committee of the Company's  Board of Directors approved the
terms and conditions of the sale.
 
                                      F-22
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
I.  DISCONTINUED OPERATIONS (CONTINUED)
    The following summarizes information  relative to the discontinued  business
segment for the year ended December 31, 1993 (in 000's):
 
<TABLE>
<S>                                               <C>
Operating revenues                                    $1,695
                                                  ----------
                                                  ----------
Operating earnings                                      $100
                                                  ----------
                                                  ----------
Net earnings                                             $48
                                                  ----------
                                                  ----------
</TABLE>
 
J.  INFORMATION ON BUSINESS SEGMENTS
    The  Company operates in two business segments: broadcasting and publishing.
A transportation segment was discontinued in 1993 (see Note I). The broadcasting
segment operates five television stations  at December 31, 1995. The  Publishing
segment operates three daily newspapers in three different markets, and six area
weekly  advertising only direct mail publications in southwest Georgia and north
Florida. The following tables  present certain financial information  concerning
the Company's two operating segments and its discontinued segment (in 000's).
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                               YEAR ENDED DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
OPERATING REVENUE
  Broadcasting                               $15,004     $22,826     $36,750
  Publishing                                  10,109      13,692      21,866
                                          ----------  ----------  ----------
                                             $25,113     $36,518     $58,616
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
OPERATING PROFIT (LOSS) FROM CONTINUING
 OPERATIONS
  Broadcasting                                $2,491      $5,241      $7,822
  Publishing                                   1,040       1,036        (962)
                                          ----------  ----------  ----------
Total operating profit from continuing
 operations                                    3,531       6,277       6,860
Miscellaneous income and expense, net            202         188         144
Interest expense                                (985)     (1,923)     (5,439)
                                          ----------  ----------  ----------
Income from continuing operations before
 income taxes                                 $2,748      $4,542      $1,565
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
                                      F-23
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
J.  INFORMATION ON BUSINESS SEGMENTS (CONTINUED)
    Operating  profit  is  total  operating  revenue  less  operating  expenses,
excluding  miscellaneous  income  and  expense  (net)  and  interest.  Corporate
administrative  expenses are allocated to operating  profit based on net segment
revenues.
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                               YEAR ENDED DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
DEPRECIATION AND AMORTIZATION EXPENSE
  Broadcasting                                  $904      $1,326      $2,723
  Publishing                                     438         690       1,190
                                          ----------  ----------  ----------
                                               1,342       2,016       3,913
  Corporate                                      223         126          46
                                          ----------  ----------  ----------
                                               1,565       2,142       3,959
  Discontinued operations                        224         -0-         -0-
                                          ----------  ----------  ----------
Total depreciation and amortization
 expense                                      $1,789      $2,142      $3,959
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
CAPITAL EXPENDITURES
  Broadcasting                                  $787      $1,330      $2,285
  Publishing                                     755         366         973
                                          ----------  ----------  ----------
                                               1,542       1,696       3,258
  Corporate                                      124          72          22
                                          ----------  ----------  ----------
                                               1,666       1,768       3,280
  Discontinued operations                        916         -0-         -0-
                                          ----------  ----------  ----------
Total capital expenditures                    $2,582      $1,768      $3,280
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                                     DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
IDENTIFIABLE ASSETS
  Broadcasting                                $9,984     $53,173     $54,022
  Publishing                                   4,753      11,878      18,170
                                          ----------  ----------  ----------
                                              14,737      65,051      72,192
  Corporate                                    5,699       3,738       6,048
                                          ----------  ----------  ----------
                                              20,436      68,789      78,240
  Discontinued operations                        936         -0-         -0-
                                          ----------  ----------  ----------
Total identifiable assets                    $21,372     $68,789     $78,240
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
                                      F-24
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
Partners of Television Station Partners, L.P.
 
    We  have audited  the accompanying  balance sheet  of WRDW-TV,  an operating
station of Television Station Partners, L.P.,  as of December 31, 1995, and  the
related  statements of income, partnership's equity, and cash flows for the year
then  ended.  These   financial  statements  are   the  responsibility  of   the
Partnership's  management. Our responsibility is to  express an opinion on these
financial statements based on our audit.
 
    We conducted  our  audit  in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.
 
    In our opinion, the financial  statements referred to above present  fairly,
in  all material  respects, the  financial position  of WRDW-TV  at December 31,
1995, and the results  of its operations  and its cash flows  for the year  then
ended in conformity with the generally accepted accounting principles.
 
                                          ERNST & YOUNG LLP
Atlanta, Georgia
January 26, 1996
 
                                      F-25
<PAGE>
                                    WRDW-TV
                             (THE AUGUSTA BUSINESS)
                                 BALANCE SHEETS
                               DECEMBER 31, 1995
 
<TABLE>
<S>                                                                                                  <C>
ASSETS
 
Current assets:
  Cash                                                                                                   $333,658
  Accounts receivable, net of allowance for doubtful accounts of approximately $117,380                 1,748,208
  Television film exhibition rights                                                                       924,107
  Prepaid and other current assets                                                                         55,342
                                                                                                     ------------
      Total current assets                                                                              3,061,315
Property, buildings and equipment-net (NOTE 3):                                                         1,778,429
Television film exhibition rights                                                                       2,570,850
Intangible assets-net                                                                                   4,128,730
                                                                                                     ------------
      Total                                                                                           $11,539,324
                                                                                                     ------------
                                                                                                     ------------
 
LIABILITIES AND PARTNERSHIP'S EQUITY
 
Current liabilities:
  Accounts payable and accrued expenses (NOTE 4)                                                         $233,197
  Obligations for television film exhibition rights                                                       898,251
                                                                                                     ------------
      Total current liabilities                                                                         1,131,448
Obligations for television film exhibition rights                                                       2,680,267
Commitments and contingencies (NOTE 5)
Partnership's equity (NOTES 1 AND 7)                                                                    7,727,609
                                                                                                     ------------
      Total                                                                                           $11,539,324
                                                                                                     ------------
                                                                                                     ------------
</TABLE>
 
SEE ACCOMPANYING NOTES.
 
                                      F-26
<PAGE>
                                    WRDW-TV
                             (THE AUGUSTA BUSINESS)
                              STATEMENT OF INCOME
                          YEAR ENDED DECEMBER 31, 1995
 
<TABLE>
<S>                                                                                                  <C>
REVENUES:
  Broadcasting revenues                                                                               $10,059,555
  Less:
    Advertising agency commissions                                                                      1,171,595
    National sales representative commissions                                                             227,368
                                                                                                     ------------
  Total advertising agency and national sales representative commissions                                1,398,963
                                                                                                     ------------
Net operating revenues                                                                                  8,660,592
                                                                                                     ------------
OPERATING EXPENSES:
  Operating, technical and programming costs                                                            3,142,280
  Selling, general and administrative                                                                   2,631,952
                                                                                                     ------------
Total operating expenses                                                                                5,774,232
                                                                                                     ------------
 
INCOME BEFORE OTHER EXPENSES                                                                            2,886,360
                                                                                                     ------------
 
OTHER EXPENSES:
  Depreciation                                                                                            272,298
  Amortization of intangible assets                                                                       151,620
  Other-expenses, net                                                                                     220,211
                                                                                                     ------------
Total                                                                                                     644,129
                                                                                                     ------------
Net income                                                                                             $2,242,231
                                                                                                     ------------
                                                                                                     ------------
</TABLE>
 
SEE ACCOMPANYING NOTES.
 
                                      F-27
<PAGE>
                                    WRDW-TV
                             (THE AUGUSTA BUSINESS)
                       STATEMENT OF PARTNERSHIP'S EQUITY
                          YEAR ENDED DECEMBER 31, 1995
 
<TABLE>
<S>                                                                                                  <C>
Balance at December 31, 1994                                                                           $7,410,422
  Net income                                                                                            2,242,231
  Distribution to Television Station Partners, L.P.                                                    (1,925,044)
                                                                                                     ------------
Balance at December 31, 1995                                                                           $7,727,609
                                                                                                     ------------
                                                                                                     ------------
</TABLE>
 
SEE ACCOMPANYING NOTES.
 
                                      F-28
<PAGE>
                                    WRDW-TV
                             (THE AUGUSTA BUSINESS)
                            STATEMENT OF CASH FLOWS
                          YEAR ENDED DECEMBER 31, 1995
 
<TABLE>
<S>                                                                                                  <C>
CASH FLOW FROM OPERATING ACTIVITIES
Net income                                                                                             $2,242,231
Adjustments to reconcile net income to net cash provided by operating activities:
    Depreciation and amortization                                                                       1,359,415
    Provision for bad debt (recoveries)                                                                   (14,000)
    Net trade barter revenue                                                                              (59,356)
    Gain on sale of property and equipment                                                                (12,868)
    Changes in operating assets and liabilities:
    Accounts receivable                                                                                   (60,155)
    Prepaid and other assets                                                                              102,937
    Accounts payable and accrued expenses                                                                (359,296)
    Payments of obligations for television film exhibition rights                                      (1,017,754)
    Other                                                                                                 274,956
                                                                                                     ------------
Net cash provided by operating activities                                                               2,456,110
 
CASH FLOWS FROM INVESTING ACTIVITIES
Proceeds from sale of property and equipment                                                               12,868
Capital expenditures                                                                                     (121,987)
                                                                                                     ------------
Net cash used in investing activities                                                                    (109,119)
 
CASH FLOWS FROM FINANCING ACTIVITIES
Cash transferred to Partnership                                                                        (2,200,000)
                                                                                                     ------------
Net cash used in financing activities                                                                  (2,200,000)
 
NET INCREASE IN CASH                                                                                      146,991
CASH AT BEGINNING OF YEAR                                                                                 186,667
                                                                                                     ------------
CASH AT END OF YEAR                                                                                      $333,658
                                                                                                     ------------
                                                                                                     ------------
 
SUPPLEMENTAL DISCLOSURE OF NONCASH OPERATING, INVESTING AND FINANCIAL ACTIVITIES
  Television film exhibition obligations were incurred when the Station entered into contracts for
   film exhibition rights totaling:                                                                      $387,450
                                                                                                     ------------
                                                                                                     ------------
  Property and equipment was acquired in exchange for advertising time totaling:                          $59,356
                                                                                                     ------------
                                                                                                     ------------
</TABLE>
 
SEE ACCOMPANYING NOTES.
 
                                      F-29
<PAGE>
                                    WRDW-TV
                             (THE AUGUSTA BUSINESS)
                         NOTES TO FINANCIAL STATEMENTS
                               DECEMBER 31, 1995
 
1.  STATION ORGANIZATION AND BASIS OF PRESENTATION
    WRDW-TV  (the "Station") is a commercial television station located in North
Augusta, South  Carolina.  The Station  was  owned and  operated  by  Television
Station  Partners,  L.P. (the  "Partnership") from  July 7,  1989 to  January 4,
1996-See Note 8.  The Partnership is  a Delaware limited  partnership which  was
organized  on May 24, 1989 for the  sole purpose of acquiring, owning, operating
and, at  such  time  as  GP  Station Partners  (the  "general  partner"  of  the
Partnership)  determines is appropriate, reselling or otherwise disposing of its
television stations.
 
    The Station was acquired by the Partnership  on July 7, 1989 pursuant to  an
Exchange  Agreement dated  May 24, 1989  between the  Partnership and Television
Station Partners,  a  New  York  partnership  ("TSP").  The  Exchange  Agreement
provided  for the transfer to the partnership of all of TSP's assets in exchange
for all of the units of partnership interest in the Partnership, followed by the
liquidation and distribution of those units to the partners of TSP. For tax  and
accounting  purposes, the Partnership has been treated as a continuation of TSP.
The Station had been operated by TSP since March 23, 1983.
 
    The financial statements of the Station are prepared on the accrual basis of
accounting,  and  include  only  those  assets,  liabilities,  and  results   of
operations that relate to the business of the Station.
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that affect  the amounts reported  in the  financial statements and
accompanying notes. Actual results could differ from those estimates.
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
TELEVISION FILM EXHIBITION RIGHTS
 
    Television film exhibition rights are recorded at the amount of the  license
fees  payable when purchased and amortized  using the straight-line method based
on the  license  period  or  usage, whichever  yields  the  greater  accumulated
amortization.  Television film exhibition  rights are classified  based upon the
portion of the unamortized balance expected  to be broadcast within the  current
year.
 
PROPERTY, BUILDINGS AND EQUIPMENT
 
    Property,  buildings  and  equipment  is  stated  at  cost  less accumulated
depreciation. Depreciation is provided  principally by the straight-line  method
over  the estimated useful lives of the  assets. Any gains or losses realized on
disposition are reflected  in operations.  Maintenance and repairs,  as well  as
minor  renewals and betterments,  are charged to  operating expenses directly as
incurred.
 
INTANGIBLE ASSETS
 
    Intangible  assets  are  comprised  principally  of  Federal  Communications
Commission  licenses and network affiliation agreements and are amortized on the
straight-line basis, primarily over 40 years. Intangible assets are periodically
evaluated for impairments using a measurement  of fair value, calculated at  the
current  market multiple times  operating income. If  this review indicates that
the intangible assets will not be  recoverable, the Company's carrying value  of
the intangible assets would be reduced to its estimated fair value.
 
TRADE/BARTER TRANSACTIONS
 
    Trade/barter  transactions  involve  the exchange  of  advertising  time for
products and/or services and are recorded based on the fair market value of  the
products   and/or  services  received.  Revenue  is  recorded  when  advertising
schedules air, and expense is recognized when products and/or services are used.
 
                                      F-30
<PAGE>
                                    WRDW-TV
                             (THE AUGUSTA BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                               DECEMBER 31, 1995
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
INCOME TAXES
 
    No income tax provision has been included in the financial statements  since
income  or loss of the Station is required to be reported by the partners of the
Partnership on their respective income tax returns.
 
3.  PROPERTY, BUILDINGS, AND EQUIPMENT
    The major classes of property, buildings and equipment at December 31,  1995
are as follows:
 
<TABLE>
<S>                                                               <C>
Land                                                                $190,000
Buildings and tower                                                2,062,613
Automobiles                                                          136,245
Furniture and fixtures                                             5,999,846
Machinery and equipment                                            1,769,175
                                                                  ----------
                                                                  10,157,879
Less accumulated depreciation                                      8,379,450
                                                                  ----------
                                                                  $1,778,429
                                                                  ----------
                                                                  ----------
</TABLE>
 
4.  ACCOUNTS PAYABLE AND ACCRUED EXPENSES
    Accounts  payable and accrued  expenses at December 31,  1995 consist of the
following:
 
<TABLE>
<S>                                                               <C>
Accounts payable                                                     $10,275
Accrued state taxes                                                    9,096
Accrued payroll, commissions, and bonuses                            152,201
Other accrued expenses                                                61,625
                                                                  ----------
                                                                    $233,197
                                                                  ----------
                                                                  ----------
</TABLE>
 
5.  COMMITMENTS AND CONTINGENCIES
 
FILM EXHIBITION RIGHTS
 
    The obligations for  television film  exhibition rights are  payable in  the
following years:
 
<TABLE>
<CAPTION>
YEAR ENDING DECEMBER 31                                               AMOUNT
- ----------------------------------------------------------------  ----------
<S>                                                               <C>
  1996                                                              $898,251
  1997                                                               875,838
  1998                                                               838,254
  1999                                                               672,724
  2000                                                               293,451
                                                                  ----------
                                                                  $3,578,518
                                                                  ----------
                                                                  ----------
</TABLE>
 
LITIGATION
 
    The  Station is subject to  legal proceedings and claims  which arise in the
ordinary course of  its business. In  the opinion of  management, the amount  of
ultimate  liability with respect to these actions will not materially affect the
financial statements of the Station.
 
                                      F-31
<PAGE>
                                    WRDW-TV
                             (THE AUGUSTA BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                               DECEMBER 31, 1995
 
5.  COMMITMENTS AND CONTINGENCIES (CONTINUED)
DEBT
 
    The Partnership had indebtedness outstanding  under an Amended and  Restated
Credit  Agreement (the "Agreement"). The Agreement is secured by a first lien on
substantially all  the assets  of the  Partnership. The  Agreement required  the
Partnership  to enter into one or more binding sales contracts for the assets of
each station, satisfactory to the Banks, on or before June 30, 1995. During  the
latter  part of 1994,  the Partnership contracted the  services of Media Venture
Partners for the  purpose of  marketing the stations.  On January  4, 1996,  the
Partnership sold the assets of the Station. (Note 8).
 
6.  TRANSACTIONS WITH RELATED PARTIES
    The  Partnership pays various operating and non-operation expenses on behalf
of the Station. These expenses have  been allocated for the year ended  December
31,  1995. The Station is allocated a portion of management fees and expenses in
the amount  of approximately  $90,000  to RP  Television for  financial  support
services  such as accounting. Additionally, the Station transfers excess cash to
the Partnership's headquarters. Excess cash  transferred was $2,200,000 for  the
year  ended December 31,  1995. This money  is primarily used  for principal and
interest payments on the Partnership's debt obligations.
 
7.  PENSION PLAN
    Effective January  1,  1993,  the  defined  contribution  pension  plan  was
converted  to  a  401(k)  salaried  deferral  plan,  covering  substantially all
employees, with a Partnership  profit sharing contribution of  3 1/2 percent  of
the   participants'   salary   per  annum.   Annual   contributions  aggregating
approximately $53,803 were made to the Plan during 1995.
 
8.  SUBSEQUENT EVENT
    On January  4, 1996,  the Partnership  sold the  assets of  WRDW-TV to  Gray
Communication  Systems, Inc., for approximately $34 million plus an amount equal
to the excess of the current assets over the current liabilities assumed by  the
buyer, as defined in the Asset Purchase Agreement.
 
                                      F-32
<PAGE>
INDEPENDENT AUDITORS' REPORT
 
To the Partners' of
 Television Station Partners, L.P.:
 
    We  have audited  the accompanying balance  sheets of  WRDW-TV (an operating
station of Television Station  Partners, L.P.), (the  "Station") as of  December
31,  1994 and the  related statements of income,  partnership's equity, and cash
flows for the years ended December 31, 1993 and 1994. These financial statements
are the responsibility of the Partnership's management. Our responsibility is to
express an opinion on these financial statements based on our audits.
 
    We conducted  our  audits in  accordance  with generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance  about  whether  the financial  statements  are  free  from
material  misstatement. An audit  includes examining, on  a test basis, evidence
supporting the amounts  and disclosures  in the financial  statements. An  audit
also includes assessing the accounting principles used and significant estimates
made  by  management,  as well  as  evaluating the  overall  financial statement
presentation. We believe  that our  audits provide  a reasonable  basis for  our
opinion.
 
    In  our opinion, such  financial statements present  fairly, in all material
respects, the financial position of the Station as of December 31, 1994 and  the
results  of their operations and  their cash flows for  the years ended December
31, 1993 and 1994 in conformity with generally accepted accounting principles.
 
DELOITTE & TOUCHE LLP
New York, New York
May 12, 1995
 
                                      F-33
<PAGE>
WRDW-TV
(AN OPERATING STATION OF TELEVISION STATION PARTNERS, L.P.)
BALANCE SHEET
DECEMBER 31, 1994
 
<TABLE>
<CAPTION>
                                                                                                         1994
                                                                                                     ------------
 
<S>                                                                                                  <C>
ASSETS
CURRENT ASSETS:
 
  Cash                                                                                                   $186,667
  Accounts receivable, net of allowance for doubtful accounts of approximately $131,000                 1,674,053
  Television film exhibition rights                                                                       874,495
  Prepaid and other current assets                                                                        158,279
                                                                                                     ------------
      Total current assets                                                                              2,893,494
PROPERTY, BUILDINGS AND EQUIPMENT-Net (NOTE 3):                                                         1,869,384
TELEVISION FILM EXHIBITION RIGHTS                                                                       3,168,509
INTANGIBLE ASSETS-Net                                                                                   4,280,350
                                                                                                     ------------
      TOTAL                                                                                           $12,211,737
                                                                                                     ------------
                                                                                                     ------------
 
LIABILITIES AND PARTNERSHIP'S EQUITY
 
CURRENT LIABILITIES:
  Accounts payable and accrued expenses (NOTE 4)                                                         $592,493
  Obligations for television film exhibition rights (NOTE 5)                                              908,652
                                                                                                     ------------
      Total current liabilities                                                                         1,501,145
OBLIGATIONS FOR TELEVISION FILM EXHIBITION RIGHTS (NOTE 5)                                              3,300,170
COMMITMENTS AND CONTINGENCIES (NOTE 6)
PARTNERSHIP'S EQUITY (NOTES 1 AND 8)                                                                    7,410,422
                                                                                                     ------------
      Total                                                                                           $12,211,737
                                                                                                     ------------
                                                                                                     ------------
</TABLE>
 
SEE NOTES TO FINANCIAL STATEMENTS.
 
                                      F-34
<PAGE>
WRDW-TV
(AN OPERATING STATION OF TELEVISION STATION PARTNERS, L.P.)
STATEMENTS OF INCOME
YEARS ENDED DECEMBER 31, 1993 AND 1994
 
<TABLE>
<CAPTION>
                                                                                          1993          1994
                                                                                      ------------  ------------
<S>                                                                                   <C>           <C>
REVENUES:
  Broadcasting revenues                                                                 $7,933,825    $9,460,307
  Less:
    Advertising agency commissions                                                         943,174     1,158,952
    National sales representative commissions                                              194,516       255,379
                                                                                      ------------  ------------
      Total advertising agency and national sales representative commissions             1,137,690     1,414,331
                                                                                      ------------  ------------
      Net operating revenues                                                             6,796,135     8,045,976
                                                                                      ------------  ------------
 
OPERATING EXPENSES:
  Operating, technical and programming costs                                             2,555,795     2,958,364
  Selling, general and administrative                                                    2,126,770     2,434,477
                                                                                      ------------  ------------
      Total operating expenses                                                           4,682,565     5,392,841
                                                                                      ------------  ------------
INCOME BEFORE OTHER EXPENSES                                                             2,113,570     2,653,135
                                                                                      ------------  ------------
 
OTHER EXPENSES:
  Depreciation                                                                             290,730       309,949
  Amortization of intangible assets                                                        151,620       151,620
  Other-expenses, net                                                                       77,408        54,570
                                                                                      ------------  ------------
      Total                                                                                519,758       516,139
                                                                                      ------------  ------------
NET INCOME                                                                              $1,593,812    $2,136,996
                                                                                      ------------  ------------
                                                                                      ------------  ------------
</TABLE>
 
SEE NOTES TO FINANCIAL STATEMENTS.
 
                                      F-35
<PAGE>
WRDW-TV
(AN OPERATING STATION OF TELEVISION STATION PARTNERS, L.P.)
STATEMENTS OF PARTNERSHIP'S EQUITY
YEARS ENDED DECEMBER 31, 1993 AND 1994
 
<TABLE>
<CAPTION>
                                          PARTNERSHIP'S
                                             EQUITY
                                          -------------
<S>                                       <C>
BALANCE, JANUARY 1, 1993                     $7,829,582
  Net income                                  1,593,812
  Transfer to Television Station
   Partners, L.P.                            (1,909,588)
                                          -------------
BALANCE, DECEMBER 31, 1993                    7,513,806
  Net income                                  2,136,996
  Transfer to Television Station
   Partners, L.P.                            (2,240,380)
                                          -------------
BALANCE, DECEMBER 31, 1994                   $7,410,422
                                          -------------
                                          -------------
</TABLE>
 
SEE NOTES TO FINANCIAL STATEMENTS.
 
                                      F-36
<PAGE>
WRDW-TV
(AN OPERATING STATION OF TELEVISION STATION PARTNERS, L.P.)
STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1993 AND 1994
 
<TABLE>
<CAPTION>
                                                                                          1993          1994
                                                                                      ------------  ------------
<S>                                                                                   <C>           <C>
CASH FLOW FROM OPERATING ACTIVITIES
  Net income                                                                            $1,593,812    $2,136,996
  Adjustments to reconcile net income to net cash provided by operating activities:
    Depreciation and amortization                                                        1,355,485     1,345,658
    Provision for bad debt                                                                  24,800        62,000
    Net trade barter revenue                                                               (15,850)      (30,105)
    Gain on sale of property and equipment                                                  (1,137)         (400)
    Changes in operating assets and liabilities:
      Accounts receivable                                                                 (413,414)     (173,216)
      Prepaid and other assets                                                             (51,535)      (34,480)
      Accounts payable and accrued expenses                                                155,264         2,443
      Payments of obligations for television film exhibition rights                     (2,645,344)   (3,048,878)
                                                                                      ------------  ------------
      Net cash provided by operating activities                                              2,081       260,018
                                                                                      ------------  ------------
 
CASH FLOWS FROM INVESTING ACTIVITIES:
  Proceeds from sale of property and equipment                                               9,470           400
  Capital expenditures                                                                    (230,718)     (176,374)
                                                                                      ------------  ------------
      Net cash used in investing activities                                               (221,248)     (175,974)
                                                                                      ------------  ------------
NET INCREASE (DECREASE) IN CASH                                                           (219,167)       84,044
 
CASH, BEGINNING OF YEAR                                                                    321,790       102,623
                                                                                      ------------  ------------
 
CASH, END OF YEAR                                                                         $102,623      $186,667
                                                                                      ------------  ------------
                                                                                      ------------  ------------
 
SUPPLEMENTAL INFORMATION:
  Cash transferred to Television Station Partners, L.P.                                 $2,075,000    $2,417,500
                                                                                      ------------  ------------
                                                                                      ------------  ------------
SUPPLEMENTAL DISCLOSURE OF NONCASH OPERATING, INVESTING AND FINANCIAL ACTIVITIES:
  Television film exhibition obligations of $1,969,210 and 3,112,615 in 1993 and
   1994, respectively, were incurred when the Station entered into contracts for
   film exhibition rights.
  Property and equipment totaling $15,850 and $30,105 was acquired in 1993 and 1994,
   respectively, in exchange for advertising time.
</TABLE>
 
SEE NOTES TO FINANCIAL STATEMENTS.
 
                                      F-37
<PAGE>
WRDW-TV
(AN OPERATING STATION OF TELEVISION STATION PARTNERS, L.P.)
NOTES TO FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1993 AND 1994
 
1.  STATION ORGANIZATION AND BASIS OF PRESENTATION
 
    WRDW-TV (the "Station") is a commercial television station located in  North
    Augusta,  South Carolina.  The Station is  owned and  operated by Television
    Station Partners, L.P.  (the "Partnership") since  July 7, 1989,  as one  of
    four   commercial  television   stations  owned  by   the  Partnership.  The
    Partnership is a Delaware limited partnership which was organized on May 24,
    1989 for the sole purpose of acquiring, owning, operating and, at such  time
    as GP Station Partners (the "general partner" of the Partnership) determines
    is appropriate, reselling or otherwise disposing of its television stations.
 
    The  Station was acquired by the Partnership  on July 7, 1989 pursuant to an
    Exchange Agreement dated May 24, 1989 between the Partnership and Television
    Station Partners, a  New York  partnership ("TSP").  The Exchange  Agreement
    provided  for the  transfer to  the partnership  of all  of TSP's  assets in
    exchange for all of  the units of partnership  interest in the  Partnership,
    followed  by the liquidation and distribution of those units to the partners
    of TSP. For tax and accounting purposes, the Partnership has been treated as
    a continuation of TSP. The Station has been operated by TSP since March  23,
    1983.
 
    The financial statements of the Station are prepared on the accrual basis of
    accounting,  and  include only  those  assets, liabilities,  and  results of
    operations that relate to the business of the Station.
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
    TELEVISION FILM  EXHIBITION  RIGHTS  -- Television  film  exhibition  rights
    relating to films which are currently available for telecasting are recorded
    at   the  gross  cost   method  when  purchased   and  amortized  using  the
    straight-line method  over  the greater  of  the license  period  or  usage.
    Television  film exhibition rights are classified  based upon the portion of
    the unamortized balance expected to be broadcast within the current year.
 
    PROPERTY, BUILDINGS AND EQUIPMENT --  Property, buildings and equipment  are
    stated  at  cost  less accumulated  depreciation.  Depreciation  is provided
    principally by the straight-line method  over the estimated useful lives  of
    the  assets. Any  gains or losses  realized on disposition  are reflected in
    operations.  Maintenance  and  repairs,  as  well  as  minor  renewals   and
    betterments, are charged to operating expenses directly as incurred.
 
    INTANGIBLE  ASSETS -- Intangible assets are comprised principally of Federal
    Communications Commission licenses  and network  affiliation agreements  and
    are   amortized  on  the  straight-line  basis,  primarily  over  40  years.
    Intangible  assets  are  periodically  evaluated  for  impairments  using  a
    measurement  of fair value, calculated at  the current market multiple times
    operating income. The  current market  value multiple used  at December  31,
    1994 was 8.5 times.
 
    TRADE/BARTER  TRANSACTIONS -- Trade/barter transactions involve the exchange
    of advertising time for products and/or  services and are recorded based  on
    the  fair market value of the  products and/or services received. Revenue is
    recorded when  advertising schedules  air, and  expense is  recognized  when
    products and/or services are used.
 
    INCOME  TAXES -- No income tax provision  has been included in the financial
    statements since income or loss of the Station is required to be reported by
    the partners of the Partnership on their respective income tax returns.
 
                                      F-38
<PAGE>
WRDW-TV
(AN OPERATING STATION OF TELEVISION STATION PARTNERS, L.P.)
NOTES TO FINANCIAL STATEMENTS (CONTINUED)
YEARS ENDED DECEMBER 31, 1993 AND 1994
 
3.  PROPERTY, BUILDINGS AND EQUIPMENT
    The major classes of property, buildings and equipment are as follows:
 
<TABLE>
<CAPTION>
                                                                                         DECEMBER 31,
                                                                                             1994
                                                                                        ---------------
<S>                                                                                     <C>
Land                                                                                           $190,000
Buildings and Tower                                                                           2,043,123
Automobiles                                                                                     153,378
Furniture and fixtures                                                                        5,994,475
Machinery and equipment                                                                       1,637,285
                                                                                        ---------------
                                                                                             10,018,261
Less accumulated depreciation                                                                 8,148,877
                                                                                        ---------------
                                                                                             $1,869,384
                                                                                        ---------------
                                                                                        ---------------
</TABLE>
 
4.  ACCOUNTS PAYABLE AND ACCRUED EXPENSES
    Accounts payable and accrued expenses consist of the following:
 
<TABLE>
<CAPTION>
                                                                                         DECEMBER 31,
                                                                                             1994
                                                                                        ---------------
<S>                                                                                     <C>
Accounts payable                                                                                $99,042
Accrued state taxes                                                                              25,126
Accrued payroll, commissions, and bonuses                                                       133,473
Other accrued expenses                                                                          334,852
                                                                                        ---------------
                                                                                               $592,493
                                                                                        ---------------
                                                                                        ---------------
</TABLE>
 
5.  OBLIGATIONS FOR TELEVISION FILM EXHIBITION RIGHTS
    Obligation for television film exhibition rights at December 31, 1994 are as
follows:
 
<TABLE>
<CAPTION>
YEAR ENDING DECEMBER 31                                                                       AMOUNT
- -----------------------------------------------------------------------------------------  ------------
<S>                                                                                        <C>
1995                                                                                           $908,652
1996                                                                                            907,886
1997                                                                                            822,655
1998                                                                                            736,849
1999                                                                                            539,332
Thereafter                                                                                      293,448
                                                                                           ------------
                                                                                              4,208,822
Current portion                                                                                 908,652
                                                                                           ------------
Long-term obligations                                                                        $3,300,170
                                                                                           ------------
                                                                                           ------------
</TABLE>
 
6.  COMMITMENTS AND CONTINGENCIES
 
    LITIGATION -- In March 1990, a suit  was commenced in the Superior Court  of
    California, County of Alameda, against the Partnership, GP Station Partners,
    and  certain individuals,  in connection with  the July  1989 transaction in
    which the  assets  of  TSP  were transferred  to  the  Partnership  and  the
    Partnership distributed to the partners a major portion of the proceeds of a
    $72 million borrowing. The plaintiffs in
 
                                      F-39
<PAGE>
WRDW-TV
(AN OPERATING STATION OF TELEVISION STATION PARTNERS, L.P.)
NOTES TO FINANCIAL STATEMENTS (CONTINUED)
YEARS ENDED DECEMBER 31, 1993 AND 1994
 
6.  COMMITMENTS AND CONTINGENCIES (CONTINUED)
    the  suit sought rescission of the asset transfer, the return by the general
    partner of  all cash  distributions  made from  the $72  million  borrowing,
    damages and other relief. The suit was subsequently dismissed on the grounds
    that the California courts were an inconvenient forum.
 
    On  April  8,  1992,  the  plaintiffs in  the  California  suit  and another
    plaintiff commenced an action  in the United States  District Court for  the
    Southern  District of New York  against GP Station Partners  and each of its
    general partners.  The  action,  which the  plaintiffs  purported  to  bring
    individually  and as representatives of the limited partners, sought damages
    and  other  relief.  The  Partnership  Agreement  contains  exculpation  and
    indemnification  provisions relating  to claims against  GP Station Partners
    and its affiliates. In November 1992 the action was settled and discontinued
    following  the  court's   denial  of  the   plaintiff's  motion  for   class
    certification.  The settlement agreement provided for an exchange of general
    releases and for payment  to the original plaintiffs  of an amount equal  to
    their  share of the  July 1989 distribution to  partners (which the original
    Television Station Partners had  been escrowing pending  the outcome of  the
    litigation),  plus  accrued interest,  and those  plaintiffs also  agreed to
    waive all  rights  to  any  further distribution  and  to  relinquish  their
    interest in the Partnership without further consideration. No amount will be
    payable  to the other  plaintiff in the action.  The agreement also provides
    for payment of $75,000 to  the plaintiffs' counsel as partial  reimbursement
    of  legal fees and expenses  incurred in prosecuting the  action. As part of
    the settlement, the limited partners' original investment of $203,000,  plus
    interest  of approximately $63,000 was paid.  As a result of the litigation,
    the Partnership incurred legal fees of approximately $579,000.
 
    The Station is subject  to legal proceedings and  claims which arise in  the
    ordinary course of its business. In the opinion of management, the amount of
    ultimate  liability with respect to these actions will not materially affect
    the financial statements of the Station.
 
    DEBT -- At December  31, 1994 the Partnership  had $71,900,000 of  principal
    indebtedness outstanding under an Amended and Restated Credit Agreement (the
    "Agreement").  The Agreement is secured by a first lien on substantially all
    the assets of  the Partnership.  The Agreement requires  the Partnership  to
    enter  into  one or  more binding  sales  contracts for  the assets  of each
    station, satisfactory to the Banks, on  or before June 30, 1995. During  the
    latter  part  of  1994, the  Partnership  contracted the  services  of Media
    Venture Partners  for the  purpose of  marketing the  stations. In  February
    1995, the Partnership signed letters of intent for the sale of the assets of
    each station. (Note 9)
 
7.  TRANSACTIONS WITH RELATED PARTIES
 
    The  Partnership pays various operating and non-operating expenses on behalf
    of the Station. These expenses  totaled approximately $165,000 and  $177,000
    for  the years ended December 31, 1993 and 1994, respectively. Additionally,
    the Station transfers excess cash to the Partnership's headquarters.  Excess
    cash  transferred was $1,909,588 and $2,240,380 for the years ended December
    31, 1993 and 1994, respectively. This money is primarily used for  principal
    and interest payments on the Partnership's debt obligations.
 
8.  PENSION PLAN
    Effective  January  1,  1993,  the  defined  contribution  pension  plan was
    converted to  a 401(k)  salaried  deferral plan  with a  Partnership  profit
    sharing contribution of 3 1/2 percent of the participants' salary per annum.
    Annual contributions aggregating approximately $40,585 and $57,314 were made
    to the Plan during 1993 and 1994, respectively.
 
                                      F-40
<PAGE>
WRDW-TV
(AN OPERATING STATION OF TELEVISION STATION PARTNERS, L.P.)
NOTES TO FINANCIAL STATEMENTS (CONTINUED)
YEARS ENDED DECEMBER 31, 1993 AND 1994
 
9.  SUBSEQUENT EVENT
    On February 10, 1995, the Partnership signed a letter of intent for the sale
    of the assets of WRDW-TV for approximately $34 million, plus an amount equal
    to  the excess of the current assets over the current liabilities assumed by
    the buyer, as defined in the Asset Purchase Agreement, if applicable, to  be
    paid in cash at the closing of the sale.
 
                                      F-41
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
The Board of Directors
John H. Phipps, Inc.
 
    We  have audited  the accompanying  balance sheets  of the  Broadcasting and
Paging Operations of John H. Phipps, Inc.  (see Note 1) as of December 31,  1994
and 1995 and the related statements of operations and cash flows for each of the
three  years in the  period ended December 31,  1995. These financial statements
are  the  responsibility  of  the  management  of  John  H.  Phipps,  Inc.   Our
responsibility  is to express an opinion  on these financial statements based on
our audits.
 
    We conducted  our  audits in  accordance  with generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, the financial  statements referred to above present  fairly,
in  all material respects, the financial position of the Broadcasting and Paging
Operations of John H. Phipps, Inc. at December 31, 1994 and 1995 and the results
of their operations  and their cash  flows for each  of the three  years in  the
period  ended December 31, 1995 in conformity with generally accepted accounting
principles.
 
                                          ERNST & YOUNG LLP
 
Atlanta,Georgia
February 19, 1996
 
                                      F-42
<PAGE>
                       BROADCASTING AND PAGING OPERATIONS
                                       OF
                              JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                                 BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                                 --------------------------
                                                                        DECEMBER 31,
                                                                 --------------------------
                                                                         1994          1995
                                                                 ------------  ------------
<S>                                                              <C>           <C>
                                          ASSETS
Current assets:
  Cash and cash equivalents                                           $95,210      $620,015
  Accounts receivable, less allowance of $49,000 for each year      4,474,754     5,152,778
  Program broadcast rights, current portion                           521,921       919,281
  Other current assets                                                329,343       347,785
                                                                 ------------  ------------
      Total current assets                                          5,421,228     7,039,859
Program broadcast rights, excluding current portion                   579,561       575,111
Property and equipment, net (NOTE 3)                               10,720,196    10,492,583
Goodwill and other intangibles (NOTE 3)                             8,576,721     9,454,775
                                                                 ------------  ------------
      Total assets                                                $25,297,706   $27,562,328
                                                                 ------------  ------------
                                                                 ------------  ------------
 
                              LIABILITIES AND OWNER'S EQUITY
 
Current liabilities:
  Accounts payable and accrued expenses                              $467,300      $365,468
  Program broadcast obligations, current portion                      722,676       921,579
  Deferred paging service income                                      579,109       833,264
  Current portion of long-term debt (NOTE 4)                        1,206,483     1,389,931
  Other current liabilities                                         1,025,042       907,345
                                                                 ------------  ------------
    Total current liabilities                                       4,000,610     4,417,587
Long-term debt, less current portion (NOTE 4)                       4,858,433     3,419,918
Program broadcast obligations, less current portion                   245,421       345,140
Commitment and contingencies (NOTES 9 AND 10)
Minority interests                                                    728,293       585,768
Owner's equity                                                     15,464,949    18,793,915
                                                                 ------------  ------------
      Total liabilities and owner's equity                        $25,297,706   $27,562,328
                                                                 ------------  ------------
                                                                 ------------  ------------
</TABLE>
 
                            See accompanying notes.
 
                                      F-43
<PAGE>
                       BROADCASTING AND PAGING OPERATIONS
                                       OF
                              JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                              STATEMENTS OF INCOME
 
<TABLE>
<CAPTION>
                                               -------------------------------------
                                                      YEAR ENDED DECEMBER 31,
                                               -------------------------------------
                                                      1993         1994         1995
                                               -----------  -----------  -----------
<S>                                            <C>          <C>          <C>
  Revenues:
    Broadcast revenues, net (NOTE 3)           $17,963,667  $20,209,523  $20,768,121
    Paging operations                            3,787,946    4,276,640    4,897,522
    Production and other revenues                1,496,417    1,314,779    1,655,940
                                               -----------  -----------  -----------
                                                23,248,030   25,800,942   27,321,583
                                               -----------  -----------  -----------
  Expenses:
    Operating, technical and programming         5,221,729    5,306,801    5,449,435
    Selling, general and administrative          6,919,769    7,056,510    7,693,715
    Amortization of program broadcast rights     1,552,438    1,021,395      844,815
    Depreciation and amortization                2,835,966    2,672,209    3,120,442
    Pension credit (NOTE 5)                       (431,000)    (409,000)    (449,000)
    Management fees (NOTE 7)                     2,462,195    2,485,423    3,280,354
                                               -----------  -----------  -----------
                                                18,561,097   18,133,338   19,939,761
                                               -----------  -----------  -----------
                                                 4,686,933    7,667,604    7,381,822
  Interest                                         631,333      479,852      498,714
  Other (income) expense, net                      (15,765)    (666,657)     (12,526)
                                               -----------  -----------  -----------
  Income before minority interests               4,071,365    7,854,409    6,895,634
  Minority interests                              (140,586)    (635,302)    (547,045)
                                               -----------  -----------  -----------
  Net income                                    $3,930,779   $7,219,107   $6,348,589
                                               -----------  -----------  -----------
                                               -----------  -----------  -----------
  Supplemental unaudited pro-forma
   information (NOTE 6):
    Net income, as above                        $3,930,779   $7,219,107   $6,348,589
    Pro-forma provision for income tax
     expense                                    (1,500,300)  (2,743,300)  (2,412,500)
                                               -----------  -----------  -----------
  Pro-forma net income                          $2,430,479   $4,475,807   $3,936,089
                                               -----------  -----------  -----------
                                               -----------  -----------  -----------
</TABLE>
 
                            See accompanying notes.
 
                                      F-44
<PAGE>
                       BROADCASTING AND PAGING OPERATIONS
                                       OF
                              JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                            STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                               -------------------------------------
                                                      YEAR ENDED DECEMBER 31,
                                               -------------------------------------
                                                      1993         1994         1995
                                               -----------  -----------  -----------
<S>                                            <C>          <C>          <C>
OPERATING ACTIVITIES:
Net income                                      $3,930,779   $7,219,107   $6,348,589
Adjustments to reconcile net income to net
 cash provided by operating activities:
  Depreciation and amortization                  2,835,966    2,672,209    3,120,442
  Gain on disposition of fixed assets              (13,408)    (665,047)      (9,023)
  Amortization of program broadcast rights       1,552,438    1,021,395      844,815
  Payments of program broadcast rights
   obligations                                  (1,072,008)    (863,344)    (931,004)
  Minority interests                               140,586      635,302      547,045
Changes in operating assets and liabilities:
  Accounts receivable                               40,092     (396,373)    (678,024)
  Other current assets                             (12,091)     (90,846)     (18,442)
  Accounts payable and accrued expenses           (292,863)    (206,137)    (101,832)
  Other current liabilities                        219,336      277,681     (117,697)
  Deferred paging income                            68,136      204,356      254,155
                                               -----------  -----------  -----------
  Net cash provided by operating activities      7,396,963    9,808,303    9,259,024
                                               -----------  -----------  -----------
INVESTING ACTIVITIES:
  Purchases of minority interests                      -0-     (818,000)  (1,780,794)
  Purchases of property and equipment           (3,537,592)  (3,353,068)  (3,187,596)
  Proceeds from disposition of property and
   equipment                                       584,187    1,665,504    1,140,520
                                               -----------  -----------  -----------
  Net cash used in investing activities         (2,953,405)  (2,505,564)  (3,827,870)
                                               -----------  -----------  -----------
FINANCING ACTIVITIES:
Indebtedness:
  Borrowings                                     6,266,780    5,761,977    3,422,586
  Repayments                                    (7,421,873)  (6,239,305)  (4,677,653)
  Distributions to minority interests             (495,150)    (539,596)    (505,532)
  Other                                           (134,536)    (156,475)    (126,128)
  Payments to J.H. Phipps, Inc., net            (2,901,945)  (6,060,036)  (3,019,622)
                                               -----------  -----------  -----------
  Net cash used in financing activities         (4,417,652)  (7,233,435)  (4,906,349)
                                               -----------  -----------  -----------
  Increase in cash and cash equivalents             25,906       69,304      524,805
  Cash and cash equivalents at beginning of
   year                                                -0-       25,906       95,210
                                               -----------  -----------  -----------
  Cash and cash equivalents at end of year         $25,906      $95,210     $620,015
                                               -----------  -----------  -----------
                                               -----------  -----------  -----------
</TABLE>
 
                            See accompanying notes.
 
                                      F-45
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                         NOTES TO FINANCIAL STATEMENTS
                               DECEMBER 31, 1995
 
1.  BASIS OF PRESENTATION
    Pursuant to a letter of intent dated December 15, 1995, Gray  Communications
Systems,  Inc. ("Gray") agreed  to purchase substantially all  of the assets and
assume certain liabilities and commitments  of certain operations owned by  J.H.
Phipps,  Inc. ("Phipps").  The operations include  (i) two  CBS affiliates-a VHF
television station (WCTV-TV located in Tallahassee, Florida), and 74.5% interest
in a  UHF television  station (WKXT-TV  located in  Knoxville, Tennessee),  (the
"Broadcast  Operations"); and (ii) a  portable communications and paging service
business (the "Paging Operations"), with operations in three southeastern states
(collectively referred  to as  the "Broadcasting  and Paging  Operations").  The
purchase is subject to regulatory approval.
 
    At  December 31, 1995,  a Phipps subsidiary  held the 74.5%  interest in the
partnership that  owns  WKXT-TV  (the "Knoxville  Partnership").  The  Knoxville
Partnership's  remaining 25.5%  interest is owned  by four  limited partners and
their ownership is shown as  "minority interests" in the accompanying  financial
statements.  Gray,  in  separate agreements,  has  also agreed  to  purchase the
limited partners' interests. Phipps' ownership of the Knoxville Partnership  has
increased,  from 65.8% during  1993 to the 74.5%  ownership interest at December
31, 1995,  through purchases  of certain  minority interests  for  approximately
$818,000  in 1994  and approximately  $1.78 million  in 1995.  Goodwill recorded
related to these acquisitions of  minority interests was approximately  $200,000
and $1.78 million in 1994 and 1995, respectively.
 
    Phipps also owns and operates other businesses which are not being purchased
by  Gray.  The accompanying  financial statements  are  intended to  present the
Broadcasting and Paging Operations which are to be acquired by Gray pursuant  to
the  letter of intent described above and do not include the other operations of
Phipps.
 
    The accompanying financial statements are derived from the historical  books
and  records  of  Phipps and  do  not  give effect  to  any  purchase accounting
adjustments which  Gray may  record  as a  result  of its  acquisition.  Certain
current  liabilities and long-term debt on  the accompanying balance sheets will
not be assumed by Gray. Such liabilities  will be retained by Phipps or  retired
at the closing date of the acquisition by Gray.
 
2.  ACCOUNTING POLICIES
 
USE OF ESTIMATES
 
    The  preparation of  the financial  statements in  conformity with generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that affect  the amount  reported in  the financial  statements and
accompanying notes. Actual results could differ from those estimates.
 
REVENUE RECOGNITION
 
    Broadcasting revenues are  recognized as the  related advertising  broadcast
services  are  rendered. Agency  commissions  are deducted  from  gross revenue,
reflecting the net amount due for  broadcast services. Revenues from paging  and
communications  services  are  recognized over  the  applicable  service period.
Revenues from  mobile  broadcasting contracts  are  recognized as  services  are
provided.
 
CONCENTRATION OF CREDIT RISK
 
    The  Broadcast Operations provide advertising air time to national, regional
and local  advertisers  within  the  geographic areas  in  which  the  Broadcast
Operations  operate. Credit is extended based on an evaluation of the customer's
financial condition, and generally advance  payment is not required. The  Paging
Operations  provide  services to  individuals and  corporate customers  in three
southeastern states.  Such  services are  generally  billed in  advance.  Credit
losses  for  the Broadcasting  and  Paging Operations  are  provided for  in the
financial  statements   and   consistently   have   been   within   management's
expectations.
 
                                      F-46
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
2.  ACCOUNTING POLICIES (CONTINUED)
BARTER ARRANGEMENTS
 
    The  Broadcasting and Paging Operations, in the ordinary course of business,
provide services and advertising air time  to certain customers in exchange  for
products  or services. In addition, the Broadcasting Operations provide air time
to certain program syndicators in exchange for program licenses or reductions in
program license  fees. Barter  transactions are  recorded on  the basis  of  the
estimated  fair market  value of the  products or services  received. Revenue is
recognized as the related advertising  is broadcast and expenses are  recognized
when the merchandise or services are received or utilized.
 
CASH AND CASH EQUIVALENTS
 
    Cash  and cash equivalents include cash on deposit with banks. Deposits with
banks are generally insured in limited  amounts. All liquid investments with  an
original  maturity of three months  or less when purchased  are considered to be
cash equivalents.
 
PROGRAM BROADCAST RIGHTS
 
    Rights to programs  available for  broadcast are initially  recorded at  the
amounts  of  total license  fees payable  under the  license agreements  and are
charged to operating expense on the basis of total programs available for use on
the straight-line method. The portion of the unamortized balance expected to  be
charged  to operating expense in the succeeding  year is classified as a current
asset, with the remainder  classified as a noncurrent  asset. The liability  for
program  broadcast rights is  classified as current  or long-term, in accordance
with the payment terms of the various licenses. The liability is not  discounted
for imputation of interest.
 
PROPERTY AND EQUIPMENT
 
    Property  and equipment are  stated at cost,  less accumulated depreciation.
Depreciation is computed by the  straight-line method over the estimated  useful
life  of the assets for financial  reporting purposes and by accelerated methods
for income tax purposes.
 
INTANGIBLE ASSETS
 
    Intangible  assets  are  stated  at   cost  and  are  amortized  using   the
straight-line  method. Goodwill  is amortized  over 15  to 40  years. Intangible
assets  other  than  goodwill,  which  include  broadcasting  licenses,  network
affiliation agreements, and other intangibles carried at an allocated cost based
on  appraisals are amortized over 15  years. Loan acquisition fees are amortized
over the life of the specific agreement.
 
    In the event  that facts  and circumstances  indicate that  the goodwill  or
other  intangibles may be  impaired, an evaluation of  continuing value would be
performed. If an evaluation is required, the estimated future undiscounted  cash
flows  associated with this  asset would be  compared to its  carrying amount to
determine if a write down to fair market value or discounted cash flow value  is
required.
 
INTEREST SWAP
 
    The  Knoxville Partnership had an interest rate swap agreement to modify the
interest characteristics  of a  portion of  its outstanding  debt (see  Note  4.
INDEBTEDNESS).  The agreement, which expired  during 1995, involved the exchange
of amounts based on a fixed interest rate for amounts based on variable interest
rates over the life of the agreement without an exchange of the notional  amount
upon  which the payments are  based. The differential to  be paid or received as
interest rates changed was accrued and  recognized as an adjustment of  interest
expense  related to the  debt (the accrual  accounting method). Interest expense
(income) adjustments resulting from the interest rate swap were $44,385 in 1993,
$(986) in 1994 and $(2,805) in 1995.
 
                                      F-47
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
2.  ACCOUNTING POLICIES (CONTINUED)
STOCK BASED COMPENSATION
 
    Phipps accounted for its stock Appreciation Rights Plan (see Note 7.  PHIPPS
CORPORATE  ALLOCATIONS) in  accordance with  APB Opinion  No 25,  Accounting for
Stock Issued to Employees and related interpretations.
 
INCOME TAXES
 
    Phipps and its subsidiaries  file a consolidated  federal income tax  return
and  separate  state  tax  returns.  The  operating  results  of  the  Knoxville
Partnership are included  in the  income tax returns  of Phipps  based on  their
percentage  ownership. All states where the  Broadcast and Paging Operations are
located have taxes based on income. Income tax expense for the Broadcasting  and
Paging  Operations are not presented in the accompanying financial statements as
such amounts are computed and paid by Phipps. Pro-forma federal and state income
taxes for the  Broadcast and Paging  Operations are calculated  on a  pro-forma,
separate return basis (see Note 6. PRO-FORMA INCOME TAXES).
 
FAIR VALUES OF FINANCIAL INSTRUMENTS
 
    Phipps  has adopted FASB Statement No.  107, "Disclosure about Fair Value of
Financial Instruments", which requires disclosure  of fair value, to the  extent
practical,  of certain of Phipps' financial  instruments. The fair value amounts
do not necessarily  represent the amount  that could  be realized in  a sale  or
settlement.  Phipps'  financial  instruments  are  comprised  principally  of an
interest rate swap and long-term debt.
 
    The estimated  fair  value of  long-term  bank  debt at  December  31,  1995
approximates  book value  since, in  management's opinion,  such obligations are
subject to fluctuating market rates of interest and can be settled at their face
amounts. The Company does not anticipate  settlement of long-term debt at  other
than book value and currently intends to hold such financial instruments through
maturity.
 
    The  fair value of other financial  instruments classified as current assets
or  liabilities  approximate  their  carrying  values  due  to  the   short-term
maturities of these instruments.
 
IMPACT OF RECENTLY ISSUED ACCOUNTING STANDARDS
 
    In  March  1995, the  FASB  issued Statement  No.  121, "Accounting  for the
Impairment of Long-Lived  Assets and for  Long-Lived Assets to  Be Disposed  Of"
("Statement 121"), which requires impairment losses to be recorded on long-lived
assets  used in  operations when indicators  of impairments are  present and the
undiscounted cash flows estimated to be generated by those assets are less  than
the  asset's carrying  amount. Statement 121  also addresses  the accounting for
long-lived assets that are expected to  be disposed of. Phipps does not  believe
that  the  adoption of  Statement 121  will  have a  material impact  on Phipps'
financial position.
 
                                      F-48
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
3.  SUPPLEMENTAL FINANCIAL STATEMENT INFORMATION
    Major classifications of property and  equipment and their estimated  useful
lives are summarized as follows (in 000's):
 
<TABLE>
<CAPTION>
                                       -------------------------------------
                                         ESTIMATED
                                            USEFUL        DECEMBER 31,
                                             LIVES  ------------------------
CLASSIFICATION                             (YEARS)         1994         1995
- -------------------------------------  -----------  -----------  -----------
<S>                                    <C>          <C>          <C>
Land                                                       $593         $593
Buildings and improvements                      40        2,630        3,104
Broadcasting equipment and furniture          5-20       15,440       14,567
Communications and paging equipment            5-7        4,561        4,739
                                                    -----------  -----------
                                                         23,224       23,003
Less accumulated depreciation                           (12,504)     (12,510)
                                                    -----------  -----------
                                                        $10,720      $10,493
                                                    -----------  -----------
                                                    -----------  -----------
</TABLE>
 
    The composition of intangible assets was as follows (in 000's):
 
<TABLE>
<CAPTION>
                                                    ------------------------
                                                          DECEMBER 31,
                                                           1994         1995
                                                    -----------  -----------
<S>                                                 <C>          <C>
Goodwill                                                 $3,050       $4,578
Broadcast licenses and network affiliation
 agreements                                               6,162        6,162
Other                                                       812          812
Accumulated amortization                                 (1,447)      (2,182)
                                                    -----------  -----------
                                                         $8,577       $9,370
                                                    -----------  -----------
                                                    -----------  -----------
</TABLE>
 
    The composition of other current liabilities is as follows (in 000's):
 
<TABLE>
<CAPTION>
                                                    ------------------------
                                                          DECEMBER 31,
                                                           1994         1995
                                                    -----------  -----------
<S>                                                 <C>          <C>
Customer deposits                                           $63          $85
Accrued bonuses                                             163          265
Other compensation related accruals                         404          439
Other                                                       395          118
                                                    -----------  -----------
                                                         $1,025         $907
                                                    -----------  -----------
                                                    -----------  -----------
</TABLE>
 
    The  Broadcast Operations' revenues are  presented net of agency commissions
as follows (in 000's):
 
<TABLE>
<CAPTION>
                                       -------------------------------------
                                              YEAR ENDED DECEMBER 31,
                                              1993         1994         1995
                                       -----------  -----------  -----------
<S>                                    <C>          <C>          <C>
Broadcast revenues, gross                  $20,523      $23,131      $23,767
Agency commissions                          (2,559)      (2,921)      (2,999)
                                       -----------  -----------  -----------
Broadcast revenues, net                    $17,964      $20,210      $20,768
                                       -----------  -----------  -----------
                                       -----------  -----------  -----------
</TABLE>
 
                                      F-49
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
3.  SUPPLEMENTAL FINANCIAL STATEMENT INFORMATION (CONTINUED)
    Components of "Other (income) expense, net" are as follows (in 000's):
 
<TABLE>
<CAPTION>
                                       -------------------------------------
                                              YEAR ENDED DECEMBER 31,
                                              1993         1994         1995
                                       -----------  -----------  -----------
<S>                                    <C>          <C>          <C>
Interest income                                 $2           $2           $4
Gain on sale of assets                          14          665            9
                                       -----------  -----------  -----------
                                               $16         $667          $13
                                       -----------  -----------  -----------
                                       -----------  -----------  -----------
</TABLE>
 
4.  INDEBTEDNESS
    A summary of indebtedness is as follows (in 000's):
 
<TABLE>
<CAPTION>
                                                    ------------------------
                                                          DECEMBER 31,
                                                           1994         1995
                                                    -----------  -----------
<S>                                                 <C>          <C>
Bank Credit Agreement:
  Revolving credit loan                                    $302         $498
  Term loan                                               4,500        3,202
Partnership Note Payable                                    744          725
PortaPhone Acquisition Debt                                 518          385
                                                    -----------  -----------
                                                          6,064        4,810
Less current portion                                     (1,206)      (1,390)
                                                    -----------  -----------
                                                         $4,858       $3,420
                                                    -----------  -----------
                                                    -----------  -----------
</TABLE>
 
BANK CREDIT AGREEMENT
 
    The Knoxville  Partnership has  a bank  credit agreement  (the "Bank  Credit
Agreement") which provides a term loan and a revolving credit facility. The loan
has  provisions which, among other things, requires that the loan be redeemed in
the event of a change in control.
 
    Under the terms  of the  Bank Credit Agreements,  the Knoxville  Partnership
may, at its option, have a Base Rate Advance or LIBOR (London Interbank Official
Rate)  Advance, as specified by  the bank in the  notice of borrowing. Base Rate
Advances and LIBOR Advances may be outstanding  at the same time with Base  Rate
Advances  bearing interest at the bank's index rate (8.5% at December 31, 1995),
plus .25% or .50% as applicable based on the Partnership's leverage ratio. LIBOR
Advances bear interest at the LIBOR (5.88% at December 31, 1995), plus 1.25%  or
1.5%  as applicable  based on the  Knoxville Partnership's  leverage ratio. Base
Rate Advances and LIBOR Advances totaled  $0 and $3.7 million, respectively,  at
December 31, 1995.
 
    The  Bank Credit Agreement  contains numerous financial  covenants and other
affirmative covenants  with  regard to  payment  of distributions  to  partners,
operating  and capitalized leases, and acquisition of property. The advances are
guaranteed by  Phipps  and collateralized  by  substantially all  the  Knoxville
Partnership's  assets. In connection  with the Phipps  guarantee, Phipps charged
the Knoxville Partnership guaranty fees,  classified as interest expense in  the
accompanying  financial statements, of approximately $55,000 in 1993, $54,000 in
1994 and $42,000 in 1995.
 
PARTNERSHIP NOTE PAYABLE
 
    On  September  30,  1994,  Phipps  acquired  approximately  4.2%  additional
ownership  interest in  the Knoxville  Partnership from  a limited  partner. The
total amount to be paid to the former limited partner by the remaining  partners
is  $2 million and is payable  over 20 years at $100,000  a year. The payment of
this
 
                                      F-50
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
4.  INDEBTEDNESS (CONTINUED)
amount is guaranteed by the Knoxville Partnership. The first payment of $100,000
was made at the  time the assignment was  executed. Subsequent payments are  due
annually  at September  30. The  present value  of the  total purchase  price at
September 30,  1994  was  $1,098,841  based  on  an  interest  factor  of  7.46%
compounded  annually. Phipps Tennessee has recorded a liability of approximately
$725,000 at December 31, 1995 for its portion of the outstanding balance.
 
PORTAPHONE ACQUISITION DEBT
 
    In connection with a 1988 asset  acquisition, PortaPhone is required to  pay
the  seller a consulting fee of $15,000 monthly for ten years. The liability for
the monthly payments required under the  agreement are recorded at a  discounted
present value in the accompanying financial statements.
 
    Future scheduled reductions of principal for indebtedness are as follows (in
000's):
 
<TABLE>
<S>                                                                   <C>
Year Ended December 31
  1996                                                                $   1,390
  1997                                                                    1,155
  1998                                                                    1,557
  1999                                                                       81
  2000 and thereafter                                                       627
                                                                      ---------
                                                                      $   4,810
                                                                      ---------
                                                                      ---------
</TABLE>
 
    Cash  payments of net interest expense  were approximately $339,000 in 1993,
$449,000 in 1994 and $564,000 in 1995.
 
5.  EMPLOYEE BENEFIT PLANS
 
DEFINED BENEFIT PENSION PLAN
 
    Phipps has a defined benefit pension plan that covers substantially all  its
full-time  employees. Benefits are based on years of service and each employee's
compensation during the last ten years of employment (average final pay) up to a
maximum of 50% of average final pay.
 
    Benefits become vested upon completion of five years of service. No  vesting
occurs  until the employee has completed  five years of service. Phipps' funding
policy is to make the maximum contribution allowable by applicable regulations.
 
    Total  pension  credit  for  the  Broadcasting  and  Paging  Operations  was
($431,000), ($409,000) and ($449,000) for 1993, 1994 and 1995, respectively.
 
                                      F-51
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
5.  EMPLOYEE BENEFIT PLANS (CONTINUED)
    The following summarizes information for all Phipps operations including the
plan's funded status as of the plan's September 30 year end and assumptions used
to develop the net periodic pension expenses credit (in 000's).
 
<TABLE>
<CAPTION>
                                                   -------------------------------
                                                            DECEMBER 31,
                                                        1993       1994       1995
                                                   ---------  ---------  ---------
<S>                                                <C>        <C>        <C>
Actuarial present value of accumulated benefit
 obligation is as follows:
  Vested                                              $3,691     $3,451     $4,348
  Other                                                  382        284        358
                                                   ---------  ---------  ---------
                                                      $4,073     $3,735     $4,706
                                                   ---------  ---------  ---------
                                                   ---------  ---------  ---------
Plan assets at fair value, primarily common
 stocks and bonds                                     $9,582     $9,367    $10,206
Projected benefit obligation                          (4,993)    (4,419)    (5,568)
                                                   ---------  ---------  ---------
Plan assets in excess of projected benefit
 obligation                                            4,589      4,948      4,638
Unrecognized net (gain) loss                             804        688      1,288
Unrecognized net asset                                (3,394)    (3,149)    (2,904)
                                                   ---------  ---------  ---------
Pension asset                                         $1,999     $2,487     $3,022
                                                   ---------  ---------  ---------
                                                   ---------  ---------  ---------
</TABLE>
 
    The  net pension credit included in the accompanying financial statements is
calculated as follows (in 000's):
 
<TABLE>
<CAPTION>
                                                   -------------------------------
                                                       YEAR ENDED DECEMBER 31,
                                                        1993       1994       1995
                                                   ---------  ---------  ---------
<S>                                                <C>        <C>        <C>
Service costs-benefits earned during the year           $168       $207       $144
Interest cost on projected benefit obligation            280        306        303
Actual return on plan assets                            (670)      (713)      (687)
Net amortization and deferral                           (209)      (209)      (209)
                                                   ---------  ---------  ---------
Net pension credit                                     $(431)     $(409)     $(449)
                                                   ---------  ---------  ---------
                                                   ---------  ---------  ---------
</TABLE>
 
    The assumptions used to develop the  plan's funded status and expenses  were
as follows:
 
<TABLE>
<S>                                                      <C>         <C>         <C>
Assumptions:
  Discount rate                                                7.5%        8.5%        7.5%
  Expected long-term rate of return on assets                  9.0%        9.0%        9.0%
  Estimated rate of increase in compensation levels            4.5%        4.5%        4.5%
</TABLE>
 
401(K) PLAN
 
    The  Company also sponsors two 401(k)  plans which provide for discretionary
employer  contributions  equal  to  25%  of  the  first  4%  of  an   employee's
contribution. Contributions by Phipps to the plans are not material.
 
MANAGEMENT INCENTIVE BONUS PLAN
 
    Phipps  maintains an incentive  bonus plan in  which managers participate in
the performance of the division of Phipps which they manage. Eligible  employees
are selected by the Board of Directors, and the bonus formula is established and
reviewed  annually  by the  Board of  Directors and  key members  of management.
Bonuses are calculated  in the  year following the  year earned,  at which  time
one-half of the
 
                                      F-52
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
5.  EMPLOYEE BENEFIT PLANS (CONTINUED)
calculated  bonus is paid as compensation. The remaining portion is deferred and
earned by the employee over  five years based on  a vesting schedule adopted  by
the Board. Employees become eligible to receive payment of deferred amounts upon
full  vesting. Deferred amounts are recognized as an expense in the year earned.
Expenses under this plan were approximately  $128,000 in 1993, $170,000 in  1994
and $233,000 in 1995.
 
    Cumulative  amounts vested for the  Broadcasting and Paging Operations since
the inception of the plan in 1990, total approximately $300,000 at December  31,
1995  and  are included  as a  current liability  in the  accompanying financial
statements.
 
6.  PRO-FORMA INCOME TAXES
    Pro-forma income tax expense differed from the amounts computed by  applying
the  statutory federal income tax  rate of 34% as a  result of the following (in
000's):
 
<TABLE>
<CAPTION>
                                                      -------------------------------
                                                          YEAR ENDED DECEMBER 31,
                                                           1993       1994       1995
                                                      ---------  ---------  ---------
<S>                                                   <C>        <C>        <C>
Computed "expected" tax rate                          $   1,342  $   2,454  $   2,159
Increase resulting from:
  State income taxes                                        158        289        253
                                                      ---------  ---------  ---------
                                                      $   1,500  $   2,743  $   2,412
                                                      ---------  ---------  ---------
                                                      ---------  ---------  ---------
</TABLE>
 
7.  PHIPPS' CORPORATE ALLOCATIONS
    Interest expense incurred  by Phipps  is allocated to  the Broadcasting  and
Paging  Operations based on specific borrowings. Such allocated interest expense
totaled approximately $134,700  in 1993, $44,000  in 1994 and  $64,500 in  1995.
Pension  expense (credit)  is allocated based  on an  actuarial calculation (see
Note 5. EMPLOYEE BENEFITS PLANS)
 
    The corporate operations and employees of Phipps provide certain services to
the Broadcasting  and Paging  Operations  including executive  management,  cash
management,  accounting, tax and other corporate services which are allocated to
the operating units of Phipps. Corporate expenses of Phipps, including corporate
officers salaries and related employee  benefits (see Stock Appreciation  Rights
and  Performance Incentive Agreement  below), travel costs,  and related support
staff and  operations, are  allocated  to the  operating  units of  Phipps.  The
Broadcasting  and  Paging Operations  were  charged $2,462,195,  $2,485,423, and
$3,280,354 for these services during 1993,  1994 and 1995, respectively. In  the
opinion  of Phipps management, these charges have  been made on a basis which is
reasonable, however,  they  are  not  necessarily indicative  of  the  level  of
expenses which might have been incurred by the Broadcasting and Paging Operation
on a stand-alone basis.
 
    Phipps  maintains a Stock Appreciation Rights Plan and Performance Incentive
Agreement for  certain  key  corporate  officers  identified  by  the  Board  of
Directors.   The  expenses  incurred  for  these  plans  are  allocated  to  the
Broadcasting and Paging Operations as part of the management fee allocation  for
Phipps' corporate expenses as discussed above. All amounts due under these plans
were  paid in  December 1995. Compensation  expense recorded for  these plans in
1993, 1994 and  1995 was  approximately $2,828,000,  $2,458,000 and  $2,861,000,
respectively.
 
8.  SUMMARY ACTIVITY IN OWNER'S EQUITY
    Phipps  provides centralized cash management for the Broadcasting and Paging
Operations.  Substantially  all  cash  receipts  are  remitted  to  Phipps   and
substantially all disbursements are made by Phipps. There
 
                                      F-53
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
8.  SUMMARY ACTIVITY IN OWNER'S EQUITY (CONTINUED)
are  no terms of settlement for interest charges on these intercompany accounts.
The amounts due to/from Phipps are included  as a part of owner's equity as  the
Broadcasting and Paging operations are not required to settle these amounts on a
current basis.
 
    An  analysis of the net transactions in the owner's equity accounts for each
of the three years in the period ended December 31 is as follows (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Balance of the beginning of year             $13,276     $14,306     $15,131
  Payments to Phipps                          (5,067)     (8,181)     (7,696)
  Phipps purchase of minority interests          -0-         -0-       1,781
  Phipps allocations                           2,166       2,121       2,875
  Net earnings                                 3,931       7,219       6,349
                                          ----------  ----------  ----------
Balance at the end of year                   $14,306     $15,465     $18,794
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
9.  LITIGATION
    At December 31, 1995,  the Broadcast and Paging  Operations are involved  in
various  lawsuits  arising  in the  normal  course of  their  business. However,
management believes that any potential losses that may occur from such  lawsuits
would  be covered by insurance and the  final outcome of these lawsuits will not
have a material effect to the accompanying combined financial statements.
 
10. COMMITMENTS AND CONTINGENCIES
    Program  rights  payable  for  films   and  syndicated  series,  which   are
noninterest bearing, are due as follows at December 31, 1995 (in 000's):
 
<TABLE>
<S>                                                 <C>
1996                                                      $76
1997                                                      263
1998                                                      219
1999
2000
                                                    ---------
                                                       $1,365
                                                    ---------
                                                    ---------
</TABLE>
 
    Payments  related  to commitments  for films  and syndicated  series, rights
which are  not yet  available for  broadcast at  December 31,  1995 are  due  as
follows (in 000's):
 
<TABLE>
<S>                                               <C>
1996                                                    $259
1997                                                     619
1998                                                     458
1999                                                     440
2000                                                     283
                                                  ----------
                                                      $2,059
                                                  ----------
                                                  ----------
</TABLE>
 
    The  Paging  Operations  lease  office space,  office  equipment  and paging
network towers. The Broadcasting Operations lease land and broadcast towers. The
operating leases with unaffiliated entities have various
 
                                      F-54
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
10. COMMITMENTS AND CONTINGENCIES (CONTINUED)
renewal options. Certain of the towers used in the Paging Operations are  leased
from  Phipps. Written contracts do not exist  for such leases but management has
established that the leases are for five  years and are renewable at the end  of
five years. Rental expense for operating leases was as follows (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                                           OTHER
                                              PHIPPS     LESSORS       TOTAL
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Year Ended December 31
  1993                                           $58        $384        $442
  1994                                            64         316         380
  1995                                            83         385         468
</TABLE>
 
    The  minimum  aggregate  rentals under  noncancelable  operating  leases are
payable the lessors as follows (in 000's):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                                           OTHER
                                              PHIPPS     LESSORS       TOTAL
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
Year Ended December 31
  1996                                          $118        $329        $447
  1997                                           122         240         362
  1998                                           125         190         315
  1999                                           129          61         190
  2000 and thereafter                            133          59         192
                                          ----------  ----------  ----------
                                                $627        $879      $1,506
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
                                      F-55
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                             (THE PHIPPS BUSINESS)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
11. INFORMATION ON BUSINESS SEGMENTS (IN 000'S):
 
<TABLE>
<CAPTION>
                                          ----------------------------------
                                               YEAR ENDED DECEMBER 31,
                                                1993        1994        1995
                                          ----------  ----------  ----------
<S>                                       <C>         <C>         <C>
REVENUES
  Broadcasting Operations                    $19,460     $21,524     $22,424
  Paging Operations                            3,788       4,277       4,898
                                          ----------  ----------  ----------
Total revenues                               $23,248     $25,801     $27,322
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
OPERATING PROFIT:
  Broadcasting Operations                     $4,631      $7,287      $7,040
  Paging Operations                               56         381         342
                                          ----------  ----------  ----------
Total operating profit                        $4,687      $7,668      $7,382
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
DEPRECIATION AND AMORTIZATION EXPENSE:
  Broadcasting Operations                     $2,089      $2,015      $2,302
  Paging Operations                              747         657         818
                                          ----------  ----------  ----------
Total depreciation and amortization
 expense                                      $2,836      $2,672      $3,120
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
CAPITAL EXPENDITURES:
  Broadcasting Operations                     $2,429      $1,515      $1,216
  Paging Operations                            1,109       1,838       1,972
                                          ----------  ----------  ----------
Total capital expenditures                    $3,538      $3,353      $3,188
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
IDENTIFIABLE ASSETS (AT END OF YEAR):
  Broadcasting Operations                    $21,003     $21,059     $23,036
  Paging Operations                            3,816       4,239       4,526
                                          ----------  ----------  ----------
Total identifiable assets                    $24,819     $25,298     $27,563
                                          ----------  ----------  ----------
                                          ----------  ----------  ----------
</TABLE>
 
    Operating profit  is  total  operating  revenue  less  expenses  and  before
miscellaneous income and expense (net), interest expense and minority interests.
 
                                      F-56
<PAGE>
- -------------------------------------------
                                     -------------------------------------------
- -------------------------------------------
                                     -------------------------------------------
 
    NO  DEALER, SALESPERSON OR ANY OTHER PERSON  HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR  TO MAKE  ANY REPRESENTATIONS  IN CONNECTION  WITH THIS  OFFERING
OTHER  THAN  THOSE CONTAINED  IN THIS  PROSPECTUS  AND, IF  GIVEN OR  MADE, SUCH
INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED
BY THE  COMPANY,  ANY OF  THE  UNDERWRITERS OR  ANY  OTHER PERSON.  NEITHER  THE
DELIVERY  OF  THIS  PROSPECTUS NOR  ANY  SALES  MADE HEREUNDER  SHALL  UNDER ANY
CIRCUMSTANCES, CREATE ANY IMPLICATION THAT  THE INFORMATION CONTAINED HEREIN  IS
CORRECT  AS OF ANY TIME SUBSEQUENT TO  THE DATE HEREOF. THIS PROSPECTUS DOES NOT
CONSTITUTE AN  OFFER  TO  SELL, OR  A  SOLICITATION  OF AN  OFFER  TO  BUY,  ANY
SECURITIES  OTHER THAN THE  SHARES OF CLASS  B COMMON STOCK  OFFERED HEREBY, NOR
DOES IT CONSTITUTE AN OFFER TO SELL, OR  A SOLICITATION OF AN OFFER TO BUY,  ANY
SHARES  OF CLASS B COMMON STOCK OFFERED HEREBY TO ANY PERSON IN ANY JURISDICTION
IN WHICH  IT  IS  UNLAWFUL  TO  MAKE  SUCH  AN  OFFER  OR  SOLICITATION  IN  ANY
CIRCUMSTANCES IN WHICH SUCH OFFER OR SOLICITATION IS UNLAWFUL.
 
                            ------------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                            Page
                                            -----
<S>                                      <C>
Prospectus Summary.....................           3
Risk Factors...........................          11
The Phipps Acquisition, the KTVE Sale
 and the Financing.....................          18
Price Range of Class A Common Stock and
 Dividend Policy.......................          21
Capitalization.........................          22
Pro Forma Financial Data...............          23
Selected Historical Financial Data.....          29
Management's Discussion and Analysis of
 Financial Condition and Results of
 Operations............................          31
Business...............................          41
Management.............................          69
Security Ownership of Certain
 Beneficial Owners and Managers........          75
Certain Relationships and Related
 Transactions..........................          76
Description of Certain Indebtedness....          78
Description of the Notes...............          79
Description of Capital Stock...........          79
Shares Eligible for Future Sale........          82
Underwriting...........................          84
Legal Matters..........................          85
Experts................................          85
Available Information..................          85
Index to Financial Statements..........         F-1
</TABLE>
 
                                3,500,000 Shares
 
                                      GRAY
                          COMMUNICATIONS SYSTEMS, INC.
 
                              CLASS B COMMON STOCK
 
                             ---------------------
 
                                   PROSPECTUS
 
                             ---------------------
 
                                ALLEN & COMPANY
                                  INCORPORATED
 
                              J.C. BRADFORD & CO.
 
                               J.P. MORGAN & CO.
 
                                          , 1996
 
- -------------------------------------------
                                     -------------------------------------------
- -------------------------------------------
                                     -------------------------------------------
<PAGE>
                                    PART II
                   INFORMATION NOT REQUIRED IN THE PROSPECTUS
 
ITEM 13  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION
 
    The  following table sets forth the estimated expenses and costs (other than
underwriting discounts and commissions) expected  to be incurred by the  Company
in  connection with the issuance  and distribution of the  Class B Common Stock.
Except for the SEC and  NASD filing fees, all  expenses have been estimated  and
are subject to future contingencies.
 
<TABLE>
<S>                                                               <C>
SEC registration fee                                                 $26,371
NASD fee                                                               8,148
NYSE listing fee                                                      *
Legal fees and expenses                                               *
Printing and engraving expenses                                       *
Accounting fees and expenses                                          *
Blue sky fees and expenses                                            *
Transfer agent and registrar fees and expenses                        *
Miscellaneous                                                         *
                                                                  ----------
    Total                                                             $*
                                                                  ----------
                                                                  ----------
</TABLE>
 
- ------------------------
* to be filed by amendment
 
ITEM 14  INDEMNIFICATION OF DIRECTORS AND OFFICERS
 
    The  Business Corporation Code  of the State  of Georgia grants corporations
incorporated thereunder  (such  as  the  Company) the  power  to  indemnify  its
officers and directors against liability for certain of their acts.
 
    The Company's Articles of Incorporation eliminate the liability of directors
to  stockholders  or  the  Company  for  monetary  damages  arising  out  of the
directors' breach of their  fiduciary duty of care.  The By-laws of the  Company
authorize  indemnification of its  directors, officers, incorporators, employees
and agents  with respect  to certain  costs, expenses  and amounts  incurred  in
connection  with an action, suit  or proceeding by reason  of the fact that such
person was serving as  a director, officer, incorporator,  employee or agent  of
the Company.
 
    The  Underwriting Agreement provides  for reciprocal indemnification between
the Company and its controlling persons,  on the one hand, and the  Underwriters
and their controlling persons, on the other hand, against certain liabilities in
connection with this offering, including liabilities under the Securities Act.
 
ITEM 15  RECENT SALES OF UNREGISTERED SECURITIES
 
    On  January 3, 1996, Bull Run purchased for $10 million from the Company (i)
an 8% subordinated note in  the principal amount of  $10 million due in  January
2005  (ii) warrants to purchase 487,500 shares of Class A Common Stock at $17.88
per share. On September 2, 1994, the Company sold to one institutional  investor
its  note in the principal amount of  $25 million due 2003. The Company believes
that the foregoing transactions were exempt from the registration provisions  of
the Securities Act of 1933 pursuant to Section 4(2) of such Act.
 
                                      II-1
<PAGE>
ITEM 16  EXHIBITS
 
<TABLE>
<S>        <C>
1*         Form of Underwriting Agreement
3.1        Articles of Incorporation of Gray Communications Systems, Inc., as amended
            (incorporated by references to Exhibit 3 to the Company's Form 10 dated October 7,
            1991, as amended on January 29, 1992 and March 2, 1992, and Exhibit 3(i) to the
            Company's Form 10-K for the fiscal year ended June 30, 1993).
3.2        By-Laws of Gray Communications Systems, Inc., as amended (incorporated by
            references to Exhibit 3(i) to the Company's Form 10 dated October 7, 1991, as
            amended on January 29, 1992 and March 2, 1992, Exhibit 3(i) to the Company's 10-K
            for the period ended June 30, 1993 and Exhibit 3(d) of the Company's 10-K for the
            transition period from July 1, 1993 to December 31, 1993).
5*         Opinion of Heyman & Sizemore re: validity of securities
10.1       Supplemental pension plan (incorporated by reference to Exhibit 10(a) to the
            Company's Form 10 filed October 7, 1991, as amended January 29, 1992 and March 2,
            1992).
10.2       Employment Agreement, between the Company and John T. Williams (incorporated by
            reference to Exhibit 19 to the Company's Form 10-Q for the quarter ended March 31,
            1992).
10.3       Amendment to employment agreement, between the Company and John T. Williams
            (incorporated by reference to Exhibit 19(b) to the Company's Form 10-Q for the
            quarter ended March 31, 1992).
10.4       Restricted stock agreement between the Company and John T. Williams (incorporated
            by reference to Exhibit 19(c) to the Company's Form 10-Q for the quarter ended
            March 31, 1992).
10.5       Long Term Incentive Plan (incorporated by reference to Exhibit 10(e) to the
            Company's Form 10-K for the fiscal year ended June 30, 1993).
10.6       Asset Purchase Agreement between the Company and The Citizen Publishing Company,
            Inc. (incorporated by reference to Exhibit 10 to the Company's Form 8-K, dated May
            31, 1994).
10.7       Asset Purchase Agreement between the Company and Kentucky Central Television, Inc.
            (incorporated by reference to Exhibit 10 to the Company's Form 8-K, dated
            September 2, 1994).
10.8       Asset Purchase Agreement, dated January 6, 1995, between the Company and Still
            Publishing, Inc. (incorporated by reference to Exhibit 10(h) to the 1994 Form
            10-K).
10.9       Asset Purchase Agreement, dated March 23, 1995, between the Company, Television
            Station Partners, L.P. and WRDW Associates (incorporated by reference to Exhibit
            10(i) to the 1994 Form 10-K).
10.10      Capital Accumulation Plan, effective October 1, 1994 (incorporated by reference to
            Exhibit 10(i) to the 1994 Form 10-K).
10.11      Employment Agreement, dated September 3, 1994, between the Company and Ralph W.
            Gabbard (incorporated by reference to Exhibit 10(j) to the 1994 Form 10-K).
10.12      Asset Purchase Agreement, dated March 15, 1996, by and between the Company and
            Media Acquisition Partners, L.P. (incorporated by reference to Exhibit 10(l) to
            the 1995 Form 10-K).
10.13      Warrant, dated January 4, 1996, to purchase 487,500 shares of Common Stock.
10.14      Form of amendment to employment agreement between the Company and Ralph W. Gabbard,
            dated January 1, 1996 (incorporated by reference to the Exhibit 10(m) 1995 Form
            10-K).
*10.15     Indenture for the Notes
</TABLE>
 
                                      II-2
<PAGE>
   
<TABLE>
<S>        <C>
10.16      Credit Agreement and first modification of Credit Agreement, dated as of April 22,
            1994, between the Company and Bank South, N.A., and Deposit Guaranty National Bank
            (incorporated by reference to Exhibit 4(i) to the Company's Form 8-K, dated
            September 2, 1994).
10.17      Note Purchase Agreement and first modification of Note Purchase Agreement between
            the Company and Teachers Insurance and Annuity Association of America
            (incorporated by reference to Exhibit 4(ii) to the Company's Form 8-K, dated
            September 2, 1994).
10.18      Second modification of Credit Agreement, dated November 30, 1994, between the
            Company and Bank South, N.A. and Deposit Guaranty National Bank (incorporated by
            reference to Exhibit 4(c) to the Company's Form 10-K for the year ended December
            31, 1994 (the "1994 Form 10-K")).
10.19      Second modification of Note Purchase Agreement, dated November 30, 1994, between
            the Company and Teachers Insurance and Annuity Association (incorporated by
            reference to Exhibit 4(d) to the 1994 Form 10-K).
10.20      Third modification of Credit Agreement, dated January 6, 1995, between the Company
            and Bank South, N.A. and Deposit Guaranty National Bank (incorporated by reference
            to Exhibit 4(e) to the 1994 Form 10-K).
10.21      Fourth modification of Credit Agreement, dated January 27, 1995, between the
            Company and Bank South, N.A. and Deposit Guaranty National Bank (incorporated by
            reference to Exhibit 4(f) to the 1994 Form 10-K).
10.22      Third Modification of Note Purchase Agreement, dated June 15, 1995, between the
            Company and Teachers Insurance and Annuity Association (incorporated by reference
            to Exhibit 4(a) to the Company's Form 10-Q for the quarter ended June 30, 1995).
10.23      Form of Master Agreement, dated as of June 13, 1995, between the Company and
            Society National Bank.
10.24      Amendment to Intercreditor Agreement, dated June 15, 1995, by and among the
            Company, Bank South, N.A., Deposit Guaranty National Bank and Teachers Insurance
            and Annuity Association (incorporated by reference to Exhibit 4(b) to the
            Company's form 10-Q for the quarter ended June 30, 1995).
10.25      Fourth Modification of Note Purchase Agreement, dated as of January 3, 1996,
            between the Company and Teachers Insurance Annuity Association (incorporated by
            reference to Exhibit 4(h) to the Company's Form 10-K for the year ended December
            31, 1995 (the "1995 10-K")).
10.26      First Consolidated Modification of Credit Agreement, dated as of January 3, 1996,
            among the Company, Bank South, Deposit Guaranty National Bank and Society National
            Bank (incorporated by reference to Exhibit 4(i) to the Company's Form 8-K, dated
            January 18, 1996).
10.27      Note Purchase between the Company and Bull Run, dated as of January 3, 1996
            (incorporated by reference to Exhibit 4(ii) to the Company's Form 8-K, dated
            January 18, 1996).
10.28      Employment Agreement, Dated February 12, 1996 between the Company and Robert A.
            Beizer
12         Statement re computation of ratios
21         List of Subsidiaries
23.1**     Consent of Ernst & Young LLP for the financial statements for Gray Communications
            Systems, Inc.
23.2*      Consent of Heyman & Sizemore (contained in opinion filed as Exhibit 5)
</TABLE>
    
 
                                      II-3
<PAGE>
   
<TABLE>
<S>        <C>
23.3**     Consent of Ernst & Young LLP for certain financial statements of WRDW-TV.
23.4**     Consent of Ernst & Young LLP for the financial statements of the Broadcasting and
            Paging Operations of John H. Phipps, Inc.
23.5**     Consent of Deloitte & Touche LLP for certain financial statements of WRDW-TV.
24.1       Power of Attorney (set forth on page II-5)
</TABLE>
    
 
- ------------------------
 * To be filed by amendment
   
** Filed herewith
    
 
(b) The  financial  statement schedules  filed as  a  part of  this Registration
    Statement are as follows:
 
        Gray Communications Systems, Inc.:
 
             Report of Independent Auditors
             Schedule II - Valuation and Qualifying Accounts
 
             All other  schedules are  omitted as  the required  information  is
             inapplicable or is presented in the financial statements or related
             notes.
 
        Broadcasting and Paging Operations of John H. Phipps, Inc.:
 
             Report of Independent Auditors
             Schedule II - Valuation and Qualifying Accounts
 
             All  other  schedules are  omitted as  the required  information is
             inapplicable or  its  presented  in  the  financial  statements  or
             related notes.
 
ITEM 17  UNDERTAKINGS
 
    Each of the undersigned registrants hereby undertakes that:
 
    (1)   For purposes of determining any  liability under the Securities Act of
    1933, the information omitted from the  form of prospectus filed as part  of
    this  registration statement in  reliance upon Rule 430A  and contained in a
    form of prospectus filed by the registrant pursuant to Rule 424(b)(1) or (4)
    or 497(h)  under the  Securities Act  shall be  deemed to  be part  of  this
    registration statement as of the time it was declared effective.
 
    (2)   For the purpose of determining  any liability under the Securities Act
    of 1933, each post-effective  amendment that contains  a form of  prospectus
    shall  be  deemed  to  be  a  new  registration  statement  relating  to the
    securities offered therein, and the offering of such securities at that time
    shall be deemed to be the initial BONA FIDE offering thereof.
 
    Insofar as indemnification for liabilities arising under the Securities  Act
of  1933 may be  permitted to directors,  officers and controlling  persons of a
registrant pursuant to the provisions described  in Item 15, or otherwise,  each
registrant  has been advised that in the  opinion of the Securities and Exchange
Commission such indemnification  is against  public policy as  expressed in  the
Securities  Act of 1933  and is, therefore,  unenforceable. In the  event that a
claim for indemnification against such liabilities (other than the payment by  a
registrant  of expenses incurred  or paid by a  director, officer or controlling
person of  the registrant  in the  successful  defense of  any action,  suit  or
proceeding)  is  asserted by  such director,  officer  or controlling  person in
connection with the securities being registered, each registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to  a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is  against public policy as  expressed in the Securities
Act of 1933 and will be governed by the final adjudication of such issue.
 
                                      II-4
<PAGE>
                                   SIGNATURES
 
   
    Pursuant  to the requirements of the Securities Act of 1933, the undersigned
registrant certifies that it has duly  caused this Registration Statement to  be
signed  on its behalf by the undersigned, thereunto duly authorized, in the City
of New York, State of New York, on the 10th day of May, 1996.
    
 
                                          GRAY COMMUNICATIONS SYSTEMS, INC.
 
   
                                          By:        /s/ RALPH W. GABBARD
    
 
                                             -----------------------------------
                                                      Ralph W. Gabbard
                                                          PRESIDENT
 
                                   SIGNATURES
 
    Pursuant  to  the  requirements  of   the  Securities  Act  of  1933,   this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.
 
   
<TABLE>
<CAPTION>
                      SIGNATURE                                       TITLE                         DATE
- ------------------------------------------------------  ---------------------------------  ----------------------
 
<C>                                                     <S>                                <C>
                      /s/ RALPH W. GABBARD
     -------------------------------------------        President and Director (principal       May 10, 1996
                   Ralph W. Gabbard                      executive officer)
 
                  /s/ WILLIAM A. FIELDER III            Vice President and Chief
     -------------------------------------------         Financial Officer (principal           May 10, 1996
                William A. Fielder III                   financial officer)
 
                        /s/ Sabra H. Cowart             Controller and Chief Accounting
     -------------------------------------------         Officer (principal accounting          May 10, 1996
                   Sabra H. Cowart                       officer)
 
                                     *
     -------------------------------------------        Director                                May 10, 1996
                   Richard L. Boger
 
                                     *
     -------------------------------------------        Director                                May 10, 1996
                Hilton H. Howell, Jr.
 
                                     *
     -------------------------------------------        Director                                May 10, 1996
                William E. Mayher III
</TABLE>
    
 
                                      II-5
<PAGE>
   
<TABLE>
<CAPTION>
                      SIGNATURE                                       TITLE                         DATE
- ------------------------------------------------------  ---------------------------------  ----------------------
 
<C>                                                     <S>                                <C>
                                     *
     -------------------------------------------        Director                                May 10, 1996
                   Howell W. Newton
 
                                     *
     -------------------------------------------        Director                                May 10, 1996
                Robert S. Prather, Jr.
 
                                     *
     -------------------------------------------        Director                                May 10, 1996
                   J. Mack Robinson
 
                     /s/ WILLIAM A. FIELDER
     -------------------------------------------
                  William A. Fielder
             *Attorney-in-fact                                                                  May 10, 1996
</TABLE>
    
 
                                      II-6
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
   
    We have audited the consolidated financial statements of Gray Communications
Systems,  Inc. as of December 31, 1995 and 1994, and for each of the three years
in the period ended December 31, 1995, and have issued our report thereon  dated
February  14,  1996 (included  elsewhere  in this  Registration  Statement). Our
audits also included the  financial statement schedule listed  in Item 16(b)  of
Amendment   No.  1  to  this  Registration   Statement.  This  schedule  is  the
responsibility of the Company's management. Our responsibility is to express  an
opinion based on our audits.
    
 
    In  our opinion,  the financial statement  schedule referred  to above, when
considered in  relation to  the basic  financial statements  taken as  a  whole,
presents fairly in all material respects the information set forth therein.
 
                                          ERNST & YOUNG LLP
Columbus, Georgia
February 14, 1996
 
                                      II-7
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
                SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
 
<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------------------------------------
              COL. A                    COL. B               COL. C                   COL. D         COL. E
- ---------------------------------------------------------------------------------------------------------------
                                                            ADDITIONS
                                                    -------------------------
                                        BALANCE AT     CHARGED TO  CHARGED TO
                                      BEGINNING OF      COSTS AND       OTHER                        BALANCE AT
DESCRIPTION                                 PERIOD       EXPENSES    ACCOUNTS      DEDUCTIONS(1)  END OF PERIOD
- -----------------------------------  -------------  -------------  ----------      -------------  -------------
<S>                                  <C>            <C>            <C>             <C>            <C>
Year Ended December 31, 1993
  Allowance for doubtful accounts         $453,000       $187,000    $(83,000)          $205,000       $352,000
                                     -------------  -------------  ----------      -------------  -------------
                                     -------------  -------------  ----------      -------------  -------------
Year Ended December 31, 1994
  Allowance for doubtful accounts         $352,000       $211,000    $360,000(2)        $229,000       $694,000
                                     -------------  -------------  ----------      -------------  -------------
                                     -------------  -------------  ----------      -------------  -------------
Year Ended December 31, 1995
  Allowance for doubtful accounts         $694,000       $384,000   $33,000(2)          $661,000       $450,000
                                     -------------  -------------  ----------      -------------  -------------
                                     -------------  -------------  ----------      -------------  -------------
</TABLE>
 
- ------------------------
(1) Deductions are write-offs of amounts not considered collectible.
 
(2) Represents  amounts recorded in  certain allocations of  purchase prices for
    the Company's acquisitions.
 
                                      II-8
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
   
    We have  audited the  financial statements  of the  Broadcasting and  Paging
Operations  of John H.  Phipps, Inc. as of  December 31, 1995  and 1994, and for
each of the three years in the  period ended December 31, 1995, and have  issued
our  reports  thereon  dated  February  19,  1996  (included  elsewhere  in this
Registration Statement).  Our  audits  also  included  the  financial  statement
schedule listed in Item 16(b) of Amendment No. 1 to this Registration Statement.
This   schedule  is  the   responsibility  of  the   Company's  management.  Our
responsibility is to express an opinion based on our audits.
    
 
    In our  opinion, the  financial statement  schedule referred  to above  when
considered  in  relation to  the basic  financial statements  taken as  a whole,
presents fairly in all material respects the information set forth therein.
 
   
                                          ERNST & YOUNG LLP
    

Atlanta, Georgia
February 19, 1996

 
                                      II-9
<PAGE>
           BROADCASTING AND PAGING OPERATIONS OF JOHN H. PHIPPS, INC.
                SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
 
<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------
              COL. A                    COL. B                 COL. C                COL. D         COL. E
- --------------------------------------------------------------------------------------------------------------
                                                             ADDITIONS
                                                    ----------------------------
                                        BALANCE AT     CHARGED TO     CHARGED TO
                                      BEGINNING OF      COSTS AND          OTHER                    BALANCE AT
DESCRIPTION                                 PERIOD       EXPENSES       ACCOUNTS  DEDUCTIONS(1)  END OF PERIOD
- -----------------------------------  -------------  -------------  -------------  -------------  -------------
<S>                                  <C>            <C>            <C>            <C>            <C>
Year Ended December 31, 1993
  Allowance for doubtful accounts          $45,000        $99,000             --        $95,000        $49,000
                                     -------------  -------------  -------------  -------------  -------------
                                     -------------  -------------  -------------  -------------  -------------
Year Ended December 31, 1994
  Allowance for doubtful accounts          $49,000        $53,000             --        $53,000        $49,000
                                     -------------  -------------  -------------  -------------  -------------
                                     -------------  -------------  -------------  -------------  -------------
Year Ended December 31, 1995
  Allowance for doubtful accounts          $49,000        $38,000             --        $38,000        $49,000
                                     -------------  -------------  -------------  -------------  -------------
                                     -------------  -------------  -------------  -------------  -------------
</TABLE>
 
- ------------------------
(1) Deductions are write-offs of amounts not considered collectible.
 
                                     II-10
<PAGE>
                                 EXHIBIT INDEX
 
<TABLE>
<CAPTION>
EXHIBIT NO.                                           DESCRIPTION                                               PAGE
- -----------  ----------------------------------------------------------------------------------------------     -----
 
<S>          <C>                                                                                             <C>
        1*   Form of Underwriting Agreement................................................................
       3.1   Articles of Incorporation of Gray Communications Systems, Inc., as amended (incorporated by
              references to Exhibit 3 to the Company's Form 10 dated October 7, 1991, as amended on January
              29, 1992 and March 2, 1992, and Exhibit 3(i) to the Company's Form 10-K for the fiscal year
              ended June 30, 1993).........................................................................
       3.2   By-Laws of Gray Communications Systems, Inc., as amended (incorporated by references to
              Exhibit 3(i) to the Company's Form 10 dated October 7, 1991, as amended on January 29, 1992
              and March 2, 1992, Exhibit 3(i) to the Company's 10-K for the period ended June 30, 1993 and
              Exhibit 3(d) of the Company's 10-K for the transition period from July 1, 1993 to December
              31, 1993)....................................................................................
        5*   Opinion of Heyman & Sizemore re: validity of securities.......................................
      10.1   Supplemental pension plan (incorporated by reference to Exhibit 10(a) to the Company's Form 10
              filed October 7, 1991, as amended January 29, 1992 and March 2, 1992)........................
      10.2   Employment Agreement, between the Company and John T. Williams (incorporated by reference to
              Exhibit 19 to the Company's Form 10-Q for the quarter ended March 31, 1992)..................
      10.3   Amendment to employment agreement, between the Company and John T. Williams (incorporated by
              reference to Exhibit 19(b) to the Company's Form 10-Q for the quarter ended March 31,
              1992)........................................................................................
      10.4   Restricted stock agreement between the Company and John T. Williams (incorporated by reference
              to Exhibit 19(c) to the Company's Form 10-Q for the quarter ended March 31, 1992)............
      10.5   Long Term Incentive Plan (incorporated by reference to Exhibit 10(e) to the Company's Form
              10-K for the fiscal year ended June 30, 1993)................................................
      10.6   Asset Purchase Agreement between the Company and The Citizen Publishing Company, Inc.
              (incorporated by reference to Exhibit 10 to the Company's Form 8-K, dated May 31, 1994)......
      10.7   Asset Purchase Agreement between the Company and Kentucky Central Television, Inc.
              (incorporated by reference to Exhibit 10 to the Company's Form 8-K, dated September 2,
              1994)........................................................................................
      10.8   Asset Purchase Agreement, dated January 6, 1995, between the Company and Still Publishing,
              Inc. (incorporated by reference to Exhibit 10(h) to the 1994 Form 10-K)......................
      10.9   Asset Purchase Agreement, dated March 23, 1995, between the Company, Television Station
              Partners, L.P. and WRDW Associates (incorporated by reference to Exhibit 10(i) to the 1994
              Form 10-K)...................................................................................
     10.10   Capital Accumulation Plan, effective October 1, 1994 (incorporated by reference to Exhibit
              10(i) to the 1994 Form 10-K).................................................................
     10.11   Employment Agreement, dated September 3, 1994, between the Company and Ralph W. Gabbard
              (incorporated by reference to Exhibit 10(j) to the 1994 Form 10-K)...........................
     10.12   Asset Purchase Agreement, dated March 15, 1996, by and between the Company and Media
              Acquisition Partners, L.P. (incorporated by reference to Exhibit 10(l) to the 1995 Form
              10-K)........................................................................................
     10.13   Warrant, dated January 4, 1996, to purchase 487,500 shares of Common Stock....................
     10.14   Form of amendment to employment agreement between the Company and Ralph W. Gabbard, dated
              January 1, 1996 (incorporated by reference to the Exhibit 10(m) 1995 Form 10-K)..............
    *10.15   Indenture for the Notes.......................................................................
</TABLE>
<PAGE>
   
<TABLE>
<CAPTION>
EXHIBIT NO.                                           DESCRIPTION                                               PAGE
- -----------  ----------------------------------------------------------------------------------------------     -----
<S>          <C>                                                                                             <C>
     10.16   Credit Agreement and first modification of Credit Agreement, dated as of April 22, 1994,
              between the Company and Bank South, N.A., and Deposit Guaranty National Bank (incorporated by
              reference to Exhibit 4(i) to the Company's Form 8-K, dated September 2, 1994)................
     10.17   Note Purchase Agreement and first modification of Note Purchase Agreement between the Company
              and Teachers Insurance and Annuity Association of America (incorporated by reference to
              Exhibit 4(ii) to the Company's Form 8-K, dated September 2, 1994)............................
     10.18   Second modification of Credit Agreement, dated November 30, 1994, between the Company and Bank
              South, N.A. and Deposit Guaranty National Bank (incorporated by reference to Exhibit 4(c) to
              the Company's Form 10-K for the year ended December 31, 1994 (the "1994 Form 10-K")).........
     10.19   Second modification of Note Purchase Agreement, dated November 30, 1994, between the Company
              and Teachers Insurance and Annuity Association (incorporated by reference to Exhibit 4(d) to
              the 1994 Form 10-K)..........................................................................
     10.20   Third modification of Credit Agreement, dated January 6, 1995, between the Company and Bank
              South, N.A. and Deposit Guaranty National Bank (incorporated by reference to Exhibit 4(e) to
              the 1994 Form 10-K)..........................................................................
     10.21   Fourth modification of Credit Agreement, dated January 27, 1995, between the Company and Bank
              South, N.A. and Deposit Guaranty National Bank (incorporated by reference to Exhibit 4(f) to
              the 1994 Form 10-K)..........................................................................
     10.22   Third Modification of Note Purchase Agreement, dated June 15, 1995, between the Company and
              Teachers Insurance and Annuity Association (incorporated by reference to Exhibit 4(a) to the
              Company's Form 10-Q for the quarter ended June 30, 1995).....................................
     10.23   Form of Master Agreement, dated as of June 13, 1995, between the Company and Society National
              Bank.........................................................................................
     10.24   Amendment to Intercreditor Agreement, dated June 15, 1995, by and among the Company, Bank
              South, N.A., Deposit Guaranty National Bank and Teachers Insurance and Annuity Association
              (incorporated by reference to Exhibit 4(b) to the Company's form 10-Q for the quarter ended
              June 30, 1995)...............................................................................
     10.25   Fourth Modification of Note Purchase Agreement, dated as of January 3, 1996, between the
              Company and Teachers Insurance Annuity Association (incorporated by reference to Exhibit 4(h)
              to the Company's Form 10-K for the year ended December 31, 1995 (the "1995 10-K"))...........
     10.26   First Consolidated Modification of Credit Agreement, dated as of January 3, 1996, among the
              Company, Bank South, Deposit Guaranty National Bank and Society National Bank (incorporated
              by reference to Exhibit 4(i) to the Company's Form 8-K, dated January 18, 1996)..............
     10.27   Note Purchase between the Company and Bull Run, dated as of January 3, 1996 (incorporated by
              reference to Exhibit 4(ii) to the Company's Form 8-K, dated January 18, 1996)................
     10.28   Employment Agreement, Dated February 12, 1996 between the Company and Robert A. Beizer........
        12   Statement re computation of ratios............................................................
        21   List of Subsidiaries..........................................................................
    23.1**   Consent of Ernst & Young LLP for the financial statements for Gray Communications Systems,
              Inc..........................................................................................
     23.2*   Consent of Heyman & Sizemore (contained in opinion filed as Exhibit 5)........................
</TABLE>
    
<PAGE>
   
<TABLE>
<CAPTION>
EXHIBIT NO.                                           DESCRIPTION                                               PAGE
- -----------  ----------------------------------------------------------------------------------------------     -----
<S>          <C>                                                                                             <C>
    23.3**   Consent of Ernst & Young LLP for certain financial statements of WRDW-TV......................
    23.4**   Consent of Ernst & Young LLP for the financial statements of the Broadcasting and Paging
              Operations of John H. Phipps, Inc............................................................
    23.5**   Consent of Deloitte & Touche LLP for certain financial statements of WRDW-TV..................
      24.1   Power of Attorney (set forth on page II-5)....................................................
</TABLE>
    
 
- ------------------------
 * To be filed by amendment
   
** Filed herewith
    

<PAGE>
                                                                    EXHIBIT 23.1
 
   
    We  consent to the reference to our  firm under the caption "Experts" and to
the use  of our  reports dated  February 14,  1996, in  Amendment No.  1 to  the
Registration  Statement (Form S-1) and related Prospectus of Gray Communications
Systems, Inc. dated May 13, 1996.
    
 
                                          ERNST & YOUNG LLP
 
   
Columbus, Georgia
May 13, 1996
    

<PAGE>
                                                                    EXHIBIT 23.3
 
   
    We  consent to the reference to our  firm under the caption "Experts" and to
the use of  our report  dated January  26, 1996  with respect  to the  financial
statements  of WRDW-TV included in Amendment No. 1 to the Registration Statement
(Form S-1) and related Prospectus of Gray Communications Systems, Inc. dated May
13, 1996.
    
 
                                          ERNST & YOUNG LLP
 
   
Atlanta, Georgia
May 13, 1996
    

<PAGE>
                                                                    EXHIBIT 23.4
 
   
    We  consent to the reference to our  firm under the caption "Experts" and to
the use of our  reports dated February  19, 1996 with  respect to the  financial
statements  of the  Broadcasting and Paging  Operations of John  H. Phipps, Inc.
included in Amendment No. 1 to the Registration Statement (Form S-1) and related
Prospectus of Gray Communications Systems, Inc. dated May 13, 1996.
    
 
                                          ERNST & YOUNG LLP
 
   
Atlanta, Georgia
May 13, 1996
    

<PAGE>
   
                                                                    EXHIBIT 23.5
    
 
   
INDEPENDENT AUDITORS' CONSENT
    
 
   
    We  consent to the use in this Amendment No. 1 to Registration Statement No.
333-4340 of Gray Communications Systems, Inc.  of our report dated May 12,  1995
on  the balance  sheet of  WRDW-TV (an  operating station  of Television Station
Partners, L.P.), as of December 31,  1994 and the related statements of  income,
partnership's  equity and cash flows  for the years ended  December 31, 1993 and
1994, appearing  in  the  Prospectus,  which is  a  part  of  such  Registration
Statement,  and  to the  reference to  us  under the  heading "Experts"  in such
Prospectus.
    
 
   
DELOITTE & TOUCHE LLP
New York, New York
May 13, 1996
    


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