GRAY COMMUNICATIONS SYSTEMS INC /GA/
10-Q/A, 1996-09-09
TELEVISION BROADCASTING STATIONS
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                             ---------------------
 
   
                                 FORM 10-Q/A-2
    
                                ---------------
 
/X/          QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
                         SECURITIES EXCHANGE ACT OF 1934
 
FOR THE QUARTERLY PERIOD ENDED MARCH 31, 1996.
 
                                       OR
/ /           TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
                         SECURITIES EXCHANGE ACT OF 1934
 
FOR THE TRANSITION PERIOD FROM            TO            .
 
COMMISSION FILE NUMBER 1-13796
                            ------------------------
 
                       GRAY COMMUNICATIONS SYSTEMS, INC.
             (Exact name of registrant as specified in its charter)
 
<TABLE>
<S>                                       <C>
               GEORGIA                                  58-0285030
   (State or other jurisdiction of                   (I.R.S. Employer
    incorporation or organization)                Identification Number)
</TABLE>
 
   
                126 NORTH WASHINGTON ST., ALBANY, GEORGIA 31701
                    (Address of principal executive offices)
                                   (Zip code)
    
 
                                 (912) 888-9390
              (Registrant's telephone number, including area code)
 
   
                                 NOT APPLICABLE
                    (Former name, former address and former
                   fiscal year, if changed since last report)
    
                            ------------------------
 
Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months  (or for such  shorter periods that  the registrant was
required to  file  such  reports), and  (2)  has  been subject  to  such  filing
requirements for the past 90 days.  YES /X/  NO / /
 
Indicate  the number of  shares outstanding of  each of the  issuer's classes of
common stock, as of the latest practical date.
 
   
                       CLASS A COMMON STOCK, NO PAR VALUE
    
 
   
                    4,469,339 SHARES AS OF SEPTEMBER 9, 1996
    
 
   
                   CLASS B COMMON STOCK, NO PAR VALUE - NONE
    
 
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<PAGE>
                                     INDEX
                       GRAY COMMUNICATIONS SYSTEMS, INC.
 
<TABLE>
<S>        <C>
PART I.    FINANCIAL INFORMATION
Item 1.    Financial Statements
           Condensed consolidated balance sheets (unaudited) -- December 31, 1995 and March
            31, 1996
           Condensed consolidated statements of income (unaudited) -- Three months ended
            March 31, 1995 and 1996
           Condensed consolidated statement of stockholders' equity (unaudited) -- Three
            months ended March 31, 1996
           Condensed consolidated statements of cash flows (unaudited) -- Three months ended
            March 31, 1995 and 1996
           Notes to condensed consolidated financial statements (unaudited) -- March 31,
            1996
Item 2.    Management's Discussion and Analysis of Financial Condition and Results of
            Operations
PART II.   OTHER INFORMATION
Item 6.    Exhibits and Reports on Form 8-K
SIGNATURES
</TABLE>
 
                                       2
<PAGE>
                         PART I.  FINANCIAL INFORMATION
 
ITEM 1.  FINANCIAL STATEMENTS
 
   
                       GRAY COMMUNICATIONS SYSTEMS, INC.
               CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)
    
 
   
<TABLE>
<S>                                                                        <C>           <C>
                                                                           DECEMBER 31,    MARCH 31,
CURRENT ASSETS                                                                 1995          1996
                                                                           ------------  -------------
Cash and cash equivalents................................................  $    559,991  $   2,081,627
Trade accounts receivable, less allowance for doubtful accounts of
 $450,000 and $623,000, respectively.....................................     9,560,274     10,145,128
Recoverable income taxes.................................................     1,347,007        985,246
Inventories..............................................................       553,032        231,964
Current portion of program broadcast rights..............................     1,153,058      1,326,825
Other current assets.....................................................       263,600        651,407
                                                                           ------------  -------------
                                                                             13,436,962     15,422,197
Property and equipment...................................................    37,618,893     40,505,148
  Less allowance for depreciation........................................   (20,601,819)   (21,406,793)
                                                                           ------------  -------------
                                                                             17,017,074     19,098,355
Other assets
  Deferred acquisition costs (includes $910,000 and $1,050,000 to Bull
   Run Corporation at December 31, 1995 and March 31, 1996, respectively)
   (Note C)..............................................................     3,330,481      1,951,164
  Deferred loan costs (Note C)...........................................     1,232,261      1,939,173
  Goodwill and other intangibles (Note C)................................    42,004,050     73,938,623
  Other..................................................................     1,219,650      1,195,139
                                                                           ------------  -------------
                                                                             47,786,442     79,024,099
                                                                           ------------  -------------
                                                                           $ 78,240,478  $ 113,544,651
                                                                           ------------  -------------
                                                                           ------------  -------------
CURRENT LIABILITIES
Trade accounts payable (includes $670,000 and $1,050,000 payable to Bull
 Run Corporation at December 31, 1995 and March 31, 1996,
 respectively)...........................................................  $  3,752,742  $   3,372,917
Accrued expenses.........................................................     5,839,007      6,226,119
Current portion of program broadcast obligations.........................     1,205,784      1,222,983
Current portion of long-term debt........................................     2,861,672      1,516,325
                                                                           ------------  -------------
                                                                             13,659,205     12,338,344
Long-term debt (including a $7,472,222 8% Note to Bull Run Corporation at
 March 31, 1996) (Notes C and D).........................................    51,462,645     84,396,637
Non-current liabilities..................................................     4,133,030      4,535,319
Commitments and contingencies (Notes C and E)
Stockholders' equity (Notes B and D)
  Class A Common Stock, no par value; authorized 10,000,000 shares;
   issued 5,082,756 and 5,126,012 shares, respectively...................     6,795,976      9,862,594
  Retained earnings......................................................     8,827,906      9,050,041
                                                                           ------------  -------------
                                                                             15,623,882     18,912,635
  Treasury stock, 663,180 shares at cost.................................    (6,638,284)    (6,638,284)
                                                                           ------------  -------------
                                                                              8,985,598     12,274,351
                                                                           ------------  -------------
                                                                           $ 78,240,478  $ 113,544,651
                                                                           ------------  -------------
                                                                           ------------  -------------
</TABLE>
    
 
           See notes to condensed consolidated financial statements.
 
                                       3
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
            CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)
 
   
<TABLE>
<CAPTION>
                                                                                         THREE MONTHS ENDED
                                                                                              MARCH 31
                                                                                   ------------------------------
                                                                                        1995            1996
                                                                                   --------------  --------------
<S>                                                                                <C>             <C>
OPERATING REVENUES
  Broadcasting (net of agency commissions).......................................  $    8,349,661  $   11,449,645
  Publishing.....................................................................       4,800,644       5,576,934
                                                                                   --------------  --------------
                                                                                       13,150,305      17,026,579
EXPENSES
  Broadcasting...................................................................       5,589,776       7,309,865
  Publishing.....................................................................       3,961,563       4,808,062
  Corporate and administrative...................................................         492,951         775,586
  Depreciation and amortization..................................................         878,749       1,395,254
  Non-cash compensation paid in Class A Common Stock (Note B)....................         236,158          60,000
                                                                                   --------------  --------------
                                                                                       11,159,197      14,348,767
                                                                                   --------------  --------------
                                                                                        1,991,108       2,677,812
Miscellaneous income.............................................................          43,313          63,514
                                                                                   --------------  --------------
                                                                                        2,034,421       2,741,326
Interest expense.................................................................       1,376,464       2,229,115
                                                                                   --------------  --------------
    INCOME BEFORE INCOME TAXES...................................................         657,957         512,211
Income tax expense...............................................................         254,000         201,000
                                                                                   --------------  --------------
      NET EARNINGS...............................................................  $      403,957  $      311,211
                                                                                   --------------  --------------
                                                                                   --------------  --------------
Average outstanding common shares................................................       4,307,595       4,606,773
                                                                                   --------------  --------------
                                                                                   --------------  --------------
      NET EARNINGS PER COMMON SHARE..............................................  $          .09  $          .07
                                                                                   --------------  --------------
                                                                                   --------------  --------------
</TABLE>
    
 
           See notes to condensed consolidated financial statements.
 
                                       4
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
      CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY (UNAUDITED)
 
   
<TABLE>
<CAPTION>
                                              CLASS A
                                            COMMON STOCK               TREASURY STOCK
                                     --------------------------  --------------------------    RETAINED
                                       SHARES        AMOUNT        SHARES        AMOUNT        EARNINGS         TOTAL
                                     -----------  -------------  ----------  --------------  -------------  --------------
<S>                                  <C>          <C>            <C>         <C>             <C>            <C>
Balance at December 31, 1995.......    5,082,756  $   6,795,976    (663,180) $   (6,638,284) $   8,827,906  $    8,985,598
Net income for the three months
 ended March 31, 1996..............            0              0           0               0        311,211         311,211
Cash dividends ($.02 per share)....            0              0           0               0        (89,076)        (89,076)
Issuance of Common Stock Warrants
 (Notes C and D)...................            0      2,600,000           0               0              0       2,600,000
Issuance of Class A Common Stock:
  401(k) Plan......................        4,256         78,369           0               0              0          78,369
  Directors stock plan.............       22,500        228,749           0               0              0         228,749
  Non-qualified stock plan.........       16,500        159,500           0               0              0         159,500
                                     -----------  -------------  ----------  --------------  -------------  --------------
Balance at March 31, 1996..........    5,126,012  $   9,862,594    (663,180) $   (6,638,284) $   9,050,041  $   12,274,351
                                     -----------  -------------  ----------  --------------  -------------  --------------
                                     -----------  -------------  ----------  --------------  -------------  --------------
</TABLE>
    
 
           See notes to condensed consolidated financial statements.
 
                                       5
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
          CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
 
   
<TABLE>
<CAPTION>
                                                                                         THREE MONTHS ENDED
                                                                                              MARCH 31
                                                                                   -------------------------------
                                                                                        1995            1996
                                                                                   --------------  ---------------
<S>                                                                                <C>             <C>
OPERATING ACTIVITIES
  Net income.....................................................................  $      403,957  $       311,211
  Items which did not use (provide) cash:
    Depreciation.................................................................         584,988          848,427
    Amortization of intangible assets............................................         293,761          546,827
    Amortization of program broadcast rights.....................................         401,838          646,820
    Amortization of original issue discount on subordinated note.................               0           72,222
    Payments for program broadcast rights........................................        (481,311)        (661,603)
    Compensation paid in Class A Common Stock....................................         236,158           60,000
    Supplemental employee benefits...............................................         (76,643)        (135,755)
    Class A Common Stock contributed to 401(k) Plan..............................          70,417           78,369
    Deferred income taxes........................................................          91,000          343,850
    (Gain) loss on disposal of assets............................................            (725)         (20,406)
    Changes in operating assets and liabilities:
      Receivables, inventories, and other current assets.........................         687,323        1,550,389
      Accounts payable and other current liabilities.............................        (690,692)        (521,496)
                                                                                   --------------  ---------------
        NET CASH PROVIDED BY OPERATING ACTIVITIES................................       1,520,071        3,118,855
INVESTING ACTIVITIES
  Acquisition of newspaper business..............................................      (1,232,509)               0
  Acquisition of television business.............................................               0      (34,300,713)
  Purchases of property and equipment............................................        (973,437)        (813,588)
  Deferred acquisition costs.....................................................               0         (931,623)
  Proceeds from asset sales......................................................           1,293          113,297
  Other..........................................................................        (164,563)         (80,188)
                                                                                   --------------  ---------------
        NET CASH USED IN INVESTING ACTIVITIES....................................      (2,369,216)     (36,012,815)
FINANCING ACTIVITIES
  Dividends paid.................................................................         (84,496)         (89,076)
  Class A Common Stock transactions..............................................               0          388,249
  Proceeds from borrowings of long-term debt.....................................         700,000       36,725,000
  Payments on long-term debt.....................................................         (33,652)      (2,608,577)
                                                                                   --------------  ---------------
        NET CASH PROVIDED BY FINANCING ACTIVITIES................................         581,852       34,415,596
                                                                                   --------------  ---------------
INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS.................................        (267,293)       1,521,636
Cash and cash equivalents at beginning of period.................................         558,520          559,991
                                                                                   --------------  ---------------
        CASH AND CASH EQUIVALENTS AT END OF PERIOD...............................  $      291,227  $     2,081,627
                                                                                   --------------  ---------------
                                                                                   --------------  ---------------
</TABLE>
    
 
           See notes to condensed consolidated financial statements.
 
                                       6
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
 
NOTE A -- BASIS OF PRESENTATION
   
    The   accompanying  unaudited  consolidated  financial  statements  of  Gray
Communications Systems, Inc.  (the "Company") have  been prepared in  accordance
with  generally accepted accounting principles for interim financial information
and instructions to  Form 10-Q and  Article 10 of  Regulation S-X.  Accordingly,
they  do not include all of the  information and footnotes required by generally
accepted accounting principles for complete financial statements. In the opinion
of  management,  all  adjustments  (consisting  of  normal  recurring  accruals)
considered  necessary  for a  fair  presentation have  been  included. Operating
results for the  three month period  ended March 31,  1996, are not  necessarily
indicative  of the results that may be expected for the year ending December 31,
1996.
    
 
    Certain  amounts  in  the  accompanying  unaudited  consolidated   financial
statements have been reclassified to conform to the 1996 format.
 
NOTE B -- EMPLOYMENT AGREEMENTS
 
    During  the quarter ended March 31, 1995, the Company awarded 150,000 shares
of its Class A Common Stock to its former president and chief executive  officer
under  his employment agreement. Compensation  expense of approximately $176,000
was recognized for these awards in the quarter ended March 31, 1995.
 
    The Company has  an employment  agreement with its  current President  which
provides  for  an  award  of 122,034  shares  of  Class A  Common  Stock  if his
employment with  the  Company  continues  until  September  1999.  Approximately
$60,000  of expense was recognized in the first quarter of each of 1995 and 1996
relating to  this  award and  approximately  $1.2  million of  expense  will  be
recognized over the five-year period ending in 1999.
 
NOTE C -- BUSINESS ACQUISITIONS
 
    The  Company's acquisitions in  1995 and 1996 have  been accounted for under
the purchase method of accounting. Under the purchase method of accounting,  the
results   of  operations  of  the  acquired   businesses  are  included  in  the
accompanying unaudited consolidated financial statements as of their  respective
acquisition  dates.  The  assets  and  liabilities  of  acquired  businesses are
included based on an allocation of the purchase price.
 
    PENDING ACQUISITIONS
 
    In December 1995,  as amended  in March 1996,  the Company  entered into  an
asset   purchase   agreement   to  acquire   (the   "Phipps   Acquisition")  two
CBS-affiliated stations, WCTV-TV ("WCTV") serving Tallahassee,
Florida/Thomasville, Georgia  and WKXT-TV  ("WKXT") in  Knoxville, Tennessee,  a
satellite broadcasting business and a paging business (collectively, the "Phipps
Business"). The purchase price is estimated at approximately $185.0 million. The
Company's  Board  of Directors  has agreed  to pay  Bull Run  Corporation ("Bull
Run"), a principal stockholder of the Company, a finder's fee equal to 1% of the
proposed purchase price for services performed,  of which $1.05 million was  due
and included in accounts payable at March 31, 1996.
 
    The  consummation of the  Phipps Acquisition, which is  expected to occur by
September 1996, is subject to  approval by the appropriate regulatory  agencies.
In  connection with the Phipps Acquisition, the Company is seeking approval from
the  Federal  Communications  Commission  ("FCC")  of  the  assignment  of   the
television  broadcast licenses for  WCTV and WKXT.  Current FCC regulations will
require the Company to divest itself of WALB-TV ("WALB") in Albany, Georgia  and
WJHG-TV ("WJHG") in Panama City, Florida due to common ownership restrictions on
stations   with  overlapping  signals.  In   order  to  satisfy  applicable  FCC
requirements, the Company, subject to FCC approval, intends to swap such  assets
for  assets of  one or  more television  stations of  comparable value  and with
 
                                       7
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) (CONTINUED)
 
NOTE C -- BUSINESS ACQUISITIONS (CONTINUED)
   
comparable broadcast cash flow in a transaction qualifying for deferred  capital
gains  treatment under the "like-kind exchange" provision of Section 1031 of the
Internal Revenue Code of 1986, as amended (the "Code"). If the Company is unable
to effect such a swap  on satisfactory terms within  the time period granted  by
the FCC, the Company may transfer such assets to a trust with a view towards the
trustee  effecting a  swap or  sale of such  assets. Any  such trust arrangement
would be subject to the approval of the FCC.
    
 
    Condensed balance sheets of WALB and WJHG are as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                              MARCH 31, 1996
                                                                           --------------------
                                                                             WALB       WJHG
                                                                           ---------  ---------
<S>                                                                        <C>        <C>
Current assets...........................................................  $   1,667  $     855
Property and equipment...................................................      1,769      1,078
Other assets.............................................................         76          3
                                                                           ---------  ---------
Total assets.............................................................  $   3,512  $   1,936
                                                                           ---------  ---------
                                                                           ---------  ---------
Current liabilities......................................................  $   1,127  $     428
Other liabilities........................................................        228          0
Stockholders' equity.....................................................      2,157      1,508
                                                                           ---------  ---------
Total liabilities and stockholders' equity...............................  $   3,512  $   1,936
                                                                           ---------  ---------
                                                                           ---------  ---------
</TABLE>
 
    Condensed income  statement  data  of  WALB and  WJHG  are  as  follows  (in
thousands):
 
<TABLE>
<CAPTION>
                                                                 WALB                  WJHG
                                                             THREE MONTHS          THREE MONTHS
                                                           ENDED MARCH 31,       ENDED MARCH 31,
                                                         --------------------  --------------------
                                                           1995       1996       1995       1996
                                                         ---------  ---------  ---------  ---------
<S>                                                      <C>        <C>        <C>        <C>
Broadcasting revenues..................................  $   2,182  $   2,340  $     851  $   1,099
Expenses...............................................      1,190      1,242        802        949
                                                         ---------  ---------  ---------  ---------
Operating income.......................................        992      1,098         49        150
Other income...........................................          4          9         15         16
                                                         ---------  ---------  ---------  ---------
Income before income taxes.............................        996      1,107         64        166
                                                         ---------  ---------  ---------  ---------
                                                         ---------  ---------  ---------  ---------
Net income.............................................  $     618  $     686  $      40  $     103
                                                         ---------  ---------  ---------  ---------
                                                         ---------  ---------  ---------  ---------
</TABLE>
 
   
    The  Phipps Acquisition will be funded with a portion of the anticipated net
proceeds of proposed public offerings by the Company of $150.0 million principal
amount of the Company's senior subordinated notes and 3.5 million shares of  the
Company's Class B Common Stock, the sale of 1,000 shares of the Company's Series
B  Preferred Stock ($10.0 million) and warrants to Bull Run and the sale of KTVE
Inc., the Company's broadcast station in Monroe, Louisiana/El Dorado,  Arkansas.
Additionally,  the Company plans to retire its existing bank credit facility and
other senior indebtedness (See Notes E and  F) and enter into a new bank  credit
facility.
    
 
    In  connection  with the  Phipps Acquisition,  a bank  has provided  a $10.0
million stand-by letter of credit to the seller of the Phipps Business on behalf
of the Company. The letter of credit will be payable under certain conditions if
the Phipps Acquisition is not completed. In connection with the issuance of  the
letter  of credit,  a stockholder  of the Company  has executed  a put agreement
which the bank can exercise if the Company defaults on repayment of any  amounts
that might be paid in accordance with the terms of the letter of credit.
 
                                       8
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) (CONTINUED)
 
NOTE C -- BUSINESS ACQUISITIONS (CONTINUED)
    1996 ACQUISITIONS
 
    On January 4, 1996, the Company purchased substantially all of the assets of
WRDW-TV,  a  CBS television  affiliate serving  the Augusta,  Georgia television
market (the "Augusta  Acquisition"). The purchase  price of approximately  $35.9
million,  excluding  assumed  liabilities  of  approximately  $1.3  million, was
financed primarily through long-term  borrowings. The assets acquired  consisted
of  office equipment and broadcasting operations located in North Augusta, South
Carolina. Based on a preliminary allocation of the purchase price, the excess of
the purchase  price over  the fair  value of  net tangible  assets acquired  was
approximately  $32.5 million.  In connection  with the  Augusta Acquisition, the
Company's Board of Directors approved the  payment of a $360,000 finders fee  to
Bull Run.
 
    Funds for the Augusta Acquisition were obtained from the modification of the
Company's  existing  bank  debt to  a  variable rate  reducing  revolving credit
facility (the  "Senior Credit  Facility") and  the sale  to Bull  Run of  an  8%
subordinated  note due January 3, 2005 in  the principal amount of $10.0 million
(the "8% Note"). In connection  with the sale of the  8% Note, the Company  also
issued  warrants to Bull Run to purchase  487,500 shares of Class A Common Stock
at $17.88 per  share, 300,000  shares of which  are currently  vested, with  the
remainder  vesting in five equal annual installments commencing in 1997 provided
that the  8% Note  is outstanding.  The Senior  Credit Facility  provides for  a
credit line up to $55.0 million, of which $52.6 million was outstanding at March
31,  1996. This transaction also required a modification of the interest rate of
the Company's $25.0 million senior  secured note with an institutional  investor
from 10.08% to 10.7%.
 
    As  part of  the financing arrangements  for the Phipps  Acquisition, the 8%
Note will be retired and the Company will issue to Bull Run, in exchange for the
8% Note, 1,000 shares of Series A Preferred Stock. The warrants issued with  the
8%  Note will vest in accordance with  the schedule described above provided the
Series A Preferred Stock remains outstanding.
 
    An unaudited pro forma statement of income for the three months ended  March
31,  1995, is presented below and  assumes that the Augusta Acquisition occurred
on January 1, 1995.
 
   
    This pro forma unaudited statement of  income does not purport to  represent
the  Company's actual results of operations had the Augusta Acquisition occurred
on January  1,  1995, and  should  not serve  as  a forecast  of  the  Company's
operating  results for any  future periods. The pro  forma adjustments are based
solely upon certain  assumptions that management  believes are reasonable  under
the  circumstances at this time. Subsequent  adjustments are expected upon final
determination of the allocation  of the purchase price.  An unaudited pro  forma
statement  of income for the three months ended March 31, 1995 is as follows (in
thousands, except per share data):
    
 
   
<TABLE>
<S>                                                                 <C>
Operating revenues................................................  $  15,106
Operating expenses................................................     12,906
                                                                    ---------
                                                                        2,200
Miscellaneous income (expense), net...............................         45
Interest expense..................................................      2,269
                                                                    ---------
Pro forma loss before income taxes................................        (24)
Income tax benefit................................................         (8)
                                                                    ---------
Pro forma net loss................................................  $     (16)
                                                                    ---------
                                                                    ---------
Pro forma average shares outstanding..............................      4,221
                                                                    ---------
                                                                    ---------
Pro forma earnings per share......................................  $     .00
                                                                    ---------
                                                                    ---------
</TABLE>
    
 
                                       9
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) (CONTINUED)
 
NOTE C -- BUSINESS ACQUISITIONS (CONTINUED)
    1995 ACQUISITION
 
   
    On January 6, 1995, the Company purchased substantially all of the assets of
the  GWINNETT  POST-TRIBUNE  and  assumed  certain  liabilities  (the  "Gwinnett
Acquisition").  The assets consist of office equipment and publishing operations
located in Lawrenceville, Georgia. The purchase price of $3.7 million, including
assumed liabilities of  approximately $370,000, was  paid by approximately  $1.2
million   in  cash  (financed   through  long-term  borrowings   and  cash  from
operations), the issuance of 44,117 shares of Class A Common Stock (having  fair
value  of  $500,000),  and  $1.5  million payable  to  the  sellers  pursuant to
non-compete agreements. The excess of the purchase price over the fair value  of
net  tangible assets acquired was approximately $3.4 million. In connection with
the Gwinnett Acquisition the Company's  Board of Directors approved the  payment
of a $75,000 finders fee to Bull Run.
    
 
   
NOTE D -- STOCKHOLDERS' EQUITY
    
   
    A  portion of the funds for the Augusta Acquisition was obtained from the 8%
Note, which included the issuance of detachable warrants to Bull Run to purchase
487,500 shares of Class A  Common Stock at $17.88  per share, 300,000 shares  of
which  are currently  vested, with  the remainder  vesting in  five equal annual
installments commencing  in  1997 provided  that  the 8%  Note  is  outstanding.
Approximately $2.6 million of the $10.0 million of proceeds from the 8% Note was
allocated to the warrants and increased Class A Common Stock. This allocation of
the proceeds was based on an estimate of the relative fair values of the 8% Note
and the warrants on the date of issuance. The Company is amortizing the original
issue  discount over the period  of time that the 8%  Note is to be outstanding.
During  the  three  months  ended   March  31,  1996,  the  Company   recognized
approximately  $72,000 in amortization costs for the $2.6 million original issue
discount.
    
 
   
NOTE E -- COMMITMENTS AND CONTINGENCIES
    
 
   
    The Company entered into an interest rate swap agreement on June 2, 1995, to
effectively convert a portion of its floating  rate debt to a fixed rate  basis.
The  interest rate swap is effective for five years. Approximately $25.0 million
of the Company's outstanding  long-term debt was subject  to this interest  rate
swap  agreement  at March  31, 1996.  The  effective rate  of the  Senior Credit
Facility and interest rate swap at  March 31, 1996, was approximately 8.96%  and
9.61%,  respectively.  The  unrealized  gain  for  the  interest  rate  swap was
approximately $109,000 at March 31, 1996, based upon comparison to treasury bond
yields for bonds with similar maturity dates as the interest rate swap.
    
 
   
    On May 15, 1996 the Company entered into an agreement with GOCOM  Television
of Ouachita, L.P., to sell the assets of KTVE Inc., the Company's NBC-affiliated
station  serving Monroe, Louisiana/ El  Dorado, Arkansas, for approximately $9.5
million in  cash plus  the amount  of the  accounts receivable  on the  date  of
closing  (estimated to be approximately $750,000) to the extent collected by the
buyer, to be paid  to the Company  150 days following the  date of closing.  The
sale  agreement  regarding KTVE  included a  number  of closing  conditions. The
Company completed the sale of  the assets of KTVE Inc.  on August 20, 1996.  The
Company  anticipates recognizing  in the quarter  ended September  30, 1996, the
gain net of income taxes, and the estimated income taxes on the sale of KTVE  of
approximately $2.8 million and $2.8 million, respectively.
    
 
                                       10
<PAGE>
                       GRAY COMMUNICATIONS SYSTEMS, INC.
  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) (CONTINUED)
 
   
NOTE E -- COMMITMENTS AND CONTINGENCIES (CONTINUED)
    
    A condensed balance sheet of KTVE is as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                                      MARCH 31,
                                                                                        1996
                                                                                     -----------
<S>                                                                                  <C>
Current assets.....................................................................   $     893
Property and equipment.............................................................       1,647
Other assets.......................................................................         557
                                                                                     -----------
Total assets.......................................................................   $   3,097
                                                                                     -----------
                                                                                     -----------
Current liabilities................................................................   $     298
Other liabilities..................................................................         476
Stockholders' equity...............................................................       2,323
                                                                                     -----------
Total liabilities and stockholders' equity.........................................   $   3,097
                                                                                     -----------
                                                                                     -----------
</TABLE>
 
    Condensed statement of operations data of KTVE is as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                               THREE MONTHS ENDED
                                                                                   MARCH 31,
                                                                              --------------------
                                                                                1995       1996
                                                                              ---------  ---------
<S>                                                                           <C>        <C>
Broadcasting revenues.......................................................  $     919  $   1,066
Expenses....................................................................        931        970
                                                                              ---------  ---------
Operating income (loss).....................................................        (12)        96
Other income................................................................          4          3
                                                                              ---------  ---------
Income (loss) before income taxes...........................................         (8)        99
                                                                              ---------  ---------
                                                                              ---------  ---------
Net income (loss)...........................................................  $      (5) $      59
                                                                              ---------  ---------
                                                                              ---------  ---------
</TABLE>
 
   
NOTE F -- SUBSEQUENT EVENTS
    
 
   
    On  May  2,  1996,  the  Company filed  a  Registration  Statement  with the
Securities and Exchange Commission (the "SEC") on Form S-1 to register the  sale
of  4,025,000 shares of Class B Common Stock, including an over-allotment option
granted by  the  Company  to  the underwriters  of  such  offering,  subject  to
shareholder  approval.  Also on  May 2,  1996 the  Company filed  a Registration
Statement with the SEC on Form S-1  to register the sale of $150,000,000  Senior
Subordinated  Notes due 2006. On May 13, July 9, and August 9, 1996, the Company
filed amendments to such Registration Statements.
    
 
                                       11
<PAGE>
ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS.
 
RESULTS OF OPERATIONS OF THE COMPANY
 
    INTRODUCTION
 
   
    The  Company  derives  its  revenues from  its  television  broadcasting and
publishing  operations.  As  a  result  of  the  Augusta  Acquisition  and   the
acquisition  of WKYT-TV  and WYMT-TV  in September  1994, the  proportion of the
Company's revenues derived from television  broadcasting has increased and  will
continue to increase as a result of the Phipps Acquisition, which is expected to
occur  by September 1996. As a result of the higher operating margins associated
with the Company's television  broadcasting operations, the profit  contribution
of these operations as a percentage of revenues has exceeded, and is expected to
continue  to  exceed,  the  profit  contribution  of  the  Company's  publishing
operations. Set forth below, for  the periods indicated, is certain  information
concerning  the relative contributions of  the Company's television broadcasting
and publishing operations.
    
 
<TABLE>
<CAPTION>
                                                                              THREE MONTHS ENDED MARCH 31,
                                                                  -----------------------------------------------------
                                                                            1995                        1996
                                                                  -------------------------  --------------------------
                                                                               PERCENT OF                  PERCENT OF
                                                                    AMOUNT        TOTAL        AMOUNT         TOTAL
                                                                  ----------  -------------  -----------  -------------
                                                                                 (DOLLARS IN THOUSANDS)
<S>                                                               <C>         <C>            <C>          <C>
TELEVISION BROADCASTING
  Revenues......................................................  $  8,349.7        63.5%    $  11,449.6        67.2%
  Operating income (1)..........................................     2,067.4        77.4         3,127.4        88.6
PUBLISHING
  Revenues......................................................  $  4,800.6        36.5%    $   5,576.9        32.8%
  Operating income (1)..........................................       603.9        22.6           401.3        11.4
</TABLE>
 
- ------------------------
(1) Excludes any allocation of corporate and administrative expenses.
 
    TELEVISION BROADCASTING
 
    Set forth below are the principal  types of broadcasting revenues earned  by
the  Company's television stations for the  periods indicated and the percentage
contribution of each to total Company revenues:
 
<TABLE>
<CAPTION>
                                                                              THREE MONTHS ENDED MARCH 31,
                                                                  -----------------------------------------------------
                                                                            1995                        1996
                                                                  -------------------------  --------------------------
                                                                               PERCENT OF                  PERCENT OF
                                                                                  TOTAL                       TOTAL
                                                                                 COMPANY                     COMPANY
                                                                    AMOUNT      REVENUES       AMOUNT       REVENUES
                                                                  ----------  -------------  -----------  -------------
                                                                                 (DOLLARS IN THOUSANDS)
<S>                                                               <C>         <C>            <C>          <C>
NET REVENUES:
  Local.........................................................  $  4,964.4        37.7%    $   6,675.4        39.2%
  National......................................................     2,470.0        18.9         3,089.3        18.1
  Network compensation..........................................       595.7         4.5           866.6         5.1
  Political.....................................................        25.4         0.2           212.9         1.2
  Production and other..........................................       294.2         2.2           605.4         3.6
                                                                  ----------         ---     -----------         ---
                                                                  $  8,349.7        63.5%    $  11,449.6        67.2%
                                                                  ----------         ---     -----------         ---
                                                                  ----------         ---     -----------         ---
</TABLE>
 
    In the Company's broadcasting operations, broadcast advertising is sold  for
placement   either  preceding  or  following   a  television  station's  network
programming and within local  and syndicated programming. Broadcast  advertising
is  sold in time increments and is priced  primarily on the basis of a program's
popularity among  the  specific audience  an  advertiser desires  to  reach,  as
measured  by Nielsen. In  addition, broadcast advertising  rates are affected by
the number  of  advertisers competing  for  the  available time,  the  size  and
demographic  makeup of the market served by  the station and the availability of
alternative advertising media  in the market  area. Broadcast advertising  rates
are the
 
                                       12
<PAGE>
highest  during the most desirable  viewing hours, with corresponding reductions
during other  hours. The  ratings of  a local  station affiliated  with a  major
network can be affected by ratings of network programming.
 
    Most  broadcast advertising contracts are short-term, and generally run only
for a few  weeks. The Company  estimates that approximately  57.6% of the  gross
revenues  of the Company's television stations  for the three months ended March
31, 1996 were  generated from  local advertising which  is sold  by a  station's
sales  staff directly to  local accounts, and  the remainder represents national
advertising, which is sold by  a station's national advertising  representative.
The  stations  generally  pay  commissions  to  advertising  agencies  on local,
regional and national advertising and the  stations also pay commissions to  the
national sales representative on national advertising.
 
    Broadcast  advertising  revenues are  generally  highest in  the  second and
fourth quarters of each year, due in part to increases in retail advertising  in
the  spring and in the period leading up to and including the holiday season. In
addition, broadcast  advertising  revenues  are  generally  higher  during  even
numbered  election years due to spending by political candidates, which spending
typically is heaviest during the fourth quarter.
 
    The  broadcasting  operations'  primary  operating  expenses  are   employee
compensation,   related  benefits  and  programming   costs.  In  addition,  the
broadcasting operations incur overhead  expenses such as maintenance,  supplies,
insurance,  rent and utilities. A large portion of the operating expenses of the
broadcasting operations is fixed.
 
    PUBLISHING
 
    Set forth below are the principal types of publishing revenues earned by the
Company's publishing operations  for the  periods indicated  and the  percentage
contribution of each to total Company revenues:
 
<TABLE>
<CAPTION>
                                                                                THREE MONTHS ENDED MARCH 31,
                                                                    ----------------------------------------------------
                                                                              1995                       1996
                                                                    -------------------------  -------------------------
                                                                                 PERCENT OF                 PERCENT OF
                                                                                    TOTAL                      TOTAL
                                                                                   COMPANY                    COMPANY
                                                                      AMOUNT      REVENUES       AMOUNT      REVENUES
                                                                    ----------  -------------  ----------  -------------
                                                                                   (DOLLARS IN THOUSANDS)
<S>                                                                 <C>         <C>            <C>         <C>
NET REVENUES:
  Retail advertising..............................................  $  2,443.7        18.6%    $  2,607.6        15.3%
  Classified......................................................     1,175.4         8.9        1,482.2         8.7
  Circulation.....................................................       928.3         7.1        1,114.9         6.6
  Other...........................................................       253.2         1.9          372.2         2.2
                                                                    ----------         ---     ----------         ---
                                                                    $  4,800.6        36.5%    $  5,576.9        32.8%
                                                                    ----------         ---     ----------         ---
                                                                    ----------         ---     ----------         ---
</TABLE>
 
    In  the Company's publishing operations, advertising contracts are generally
annual and primarily provide  for a commitment as  to the volume of  advertising
purchased  by a  customer. The  publishing operations'  advertising revenues are
primarily  generated  from   retail  advertising.  As   with  the   broadcasting
operations,  the publishing  operations' revenues  are generally  highest in the
second and fourth quarters of each year.
 
    The  publishing  operations'   primary  operating   expenses  are   employee
compensation,  related benefits and newsprint costs. In addition, the publishing
operations incur  overhead expenses  such as  maintenance, supplies,  insurance,
rent  and utilities. A large portion of the operating expenses of the publishing
operations  is  fixed,   although  the  Company   has  experienced   significant
variability in its newsprint costs in recent years.
 
                                       13
<PAGE>
    MEDIA CASH FLOW
 
   
    The following table sets forth certain operating data for both the broadcast
and publishing operations for the three months ended March 31, 1995 and 1996:
    
 
   
<TABLE>
<CAPTION>
                                                                                             THREE MONTHS ENDED
                                                                                                 MARCH 31,
                                                                                           ----------------------
                                                                                              1995        1996
                                                                                           ----------  ----------
                                                                                           (DOLLARS IN THOUSANDS)
<S>                                                                                        <C>         <C>
Operating income.........................................................................  $  1,991.1  $  2,677.8
Add:
  Amortization of program license rights.................................................       401.8       646.8
  Depreciation and amortization..........................................................       878.7     1,395.3
  Corporate overhead.....................................................................       493.0       775.6
  Non-cash compensation and contributions to the Company's 401(k) plan, paid in Class A
   Common Stock..........................................................................       301.4       131.5
Less:
  Payments for program license liabilities...............................................      (481.3)     (661.6)
                                                                                           ----------  ----------
Media Cash Flow (1)......................................................................  $  3,584.7  $  4,965.4
                                                                                           ----------  ----------
                                                                                           ----------  ----------
</TABLE>
    
 
- ------------------------
(1) Of  Media Cash Flow, $2.7  million and $4.2 million  was attributable to the
    Company's broadcasting operations  during the three  months ended March  31,
    1995 and 1996, respectively.
 
    "Media  Cash  Flow"  is  defined  as  operating  income  from  broadcast and
publishing  operations   before  income   taxes  and   interest  expense,   plus
depreciation   and  amortization  (including  amortization  of  program  license
rights), non-cash compensation and corporate overhead, less payments for program
license liabilities. The Company has included Media Cash Flow data because  such
data  are commonly used as a measure  of performance for broadcast companies and
are also used by investors to measure a company's ability to service debt. Media
Cash Flow is  not, and should  not be used  as, an indicator  or alternative  to
operating  income,  net income  or cash  flow as  reflected in  the consolidated
financial  statements  of  the  Company  and  is  not  a  measure  of  financial
performance  under generally  accepted accounting  principles and  should not be
considered in isolation or as a substitute for measures of performance  prepared
in accordance with generally accepted accounting principles.
 
THREE MONTHS ENDED MARCH 31, 1996 COMPARED TO THREE MONTHS ENDED MARCH 31, 1995
 
    REVENUES.    Total  revenues  for  the three  months  ended  March  31, 1996
increased $3.9 million, or  29.5%, over the three  months ended March 31,  1995,
from  $13.1 million to $17.0 million. This  increase was attributable to (i) the
Augusta Acquisition, which  occurred on January  4, 1996 and  (ii) increases  in
publishing  and broadcasting  (excluding the Augusta  Acquisition) revenues. The
Augusta Acquisition  accounted  for  $2.1  million, or  53.6%,  of  the  revenue
increase.
 
    Broadcast  net  revenues increased  $3.1 million,  or  37.1%, over  the same
period of the prior year, from $8.3 million to $11.4 million. Revenues generated
by the  Augusta  Acquisition  accounted  for $2.1  million,  or  67.1%,  of  the
increase.  On a pro forma  basis, broadcast net revenues  for WRDW for the three
months ended March 31, 1996 increased $125,000, or 6.4%, over the same period of
the prior  year.  Broadcast net  revenues,  excluding the  Augusta  Acquisition,
increased  $1.0 million, or 12.2%,  over the three months  ended March 31, 1995.
Approximately $627,000  and  $117,000 of  the  $1.0 million  increase  in  total
broadcast  net revenues, excluding  the Augusta Acquisition,  were due to higher
local and political advertising spending, respectively. The Company's  broadcast
operations   also  experienced  increased  revenues  of  approximately  $200,000
associated with a sports programming joint venture which covered the  University
of Kentucky's NCAA basketball championship.
 
    Publishing  revenues  increased $776,000,  or 16.2%,  over the  three months
ended March  31,  1995, from  $4.8  million  to $5.6  million.  Advertising  and
circulation  revenues  comprised  $471,000 and  $187,000,  respectively,  of the
revenue  increase.  The  increase  in  advertising  revenue  was  primarily  the
 
                                       14
<PAGE>
result  of rate and linage increases  in classified advertising. The increase in
circulation revenue can be attributed primarily to price increases over the same
period of the  prior year and  the conversion of  the GWINNETT DAILY  POST to  a
five-day-a-week  paper. Approximately $95,000 of the publishing revenue increase
was the result of higher special events revenue.
 
    OPERATING EXPENSES.  Operating expenses for the three months ended March 31,
1996 increased $3.2  million, or 28.6%,  over the three  months ended March  31,
1995,  from $11.2 million to  $14.4 million, due to  the Augusta Acquisition and
increased expenses at the broadcasting and publishing operations.
 
    Broadcasting expenses for the  three months ended  March 31, 1996  increased
$1.7  million,  or 30.8%,  over the  same period  of the  prior year,  from $5.6
million to $7.3 million. This increase was primarily attributable to the Augusta
Acquisition.  On  a  pro  forma  basis,  broadcast  expenses  for  the   Augusta
Acquisition  for the  three months ended  March 31, 1996  decreased $133,000, or
9.1%, over  the  same  period  of  1995, from  $1.4  million  to  $1.3  million.
Broadcasting expenses, excluding the Augusta Acquisition, increased $391,000, or
7.0%, primarily as a result of higher payroll related costs.
 
    Publishing  expenses for  the three  months ended  March 31,  1996 increased
$846,000, or 21.4%, over the same period of the prior year, from $4.0 million to
$4.8 million.  This  increase resulted  primarily  from the  conversion  of  the
GWINNETT  DAILY POST to a five-day-a-week  paper and the acquisition of shoppers
in September 1995. Newsprint costs increased 27% while consumption of  newsprint
increased  11%. Payroll related costs, promotional costs, product delivery costs
and outside service costs increased over the same quarter of the prior year.
 
    Corporate and administrative expenses for  the three months ended March  31,
1996  increased $283,000, or 57.3%, over the same period of the prior year, from
$493,000 to $776,000. This increase  was attributable primarily to the  addition
of several new officers.
 
    Depreciation  of property and equipment and amorization of intangible assets
was $1.4 million for the three months ended March 31, 1996 compared to  $879,000
for  the same period of the prior year,  an increase of $516,000, or 58.8%. This
increase was primarily the result  of higher depreciation and amorization  costs
related to the Augusta Acquisition and $3.3 million of capital expenditures made
in 1995.
 
    Non-cash  compensation  paid  in Class  A  Common Stock  resulting  from the
Company's employment agreements with its current President and its former  chief
executive officer decreased $176,000, or 74.6%, for the three months ended March
31,  1996, from $236,000  to $60,000. This decrease  resulted from the Company's
award in 1995  of 150,000 shares  of Class A  Common Stock to  its former  chief
executive  officer, the expense for such award was recognized in 1995 (including
$176,000 recognized in the quarter ended March 31, 1995).
 
   
    INTEREST EXPENSE.  Interest expense increased $853,000, or 61.9%, from  $1.4
million  for the three months ended March 31, 1995 to $2.2 million for the three
months ended  March  31,  1996.  This increase  was  attributable  primarily  to
increased   levels  of  debt  resulting  from   the  financing  of  the  Augusta
Acquisition.
    
 
   
    NET INCOME.  Net income  for the Company was  $311,000 for the three  months
ended  March 31,  1996, compared with  $404,000 for  the same period  in 1995, a
decrease of $93,000.
    
 
LIQUIDITY AND CAPITAL RESOURCES
 
    The Company's working capital (deficiency)  was $(221,000) and $3.1  million
at  December  31, 1995  and  March 31,  1996,  respectively. The  Company's cash
provided from operations was $1.5 million and $3.1 million for the three  months
ended March 31, 1995 and 1996, respectively.
 
    The  Company's cash used in investing  activities was $2.4 million and $36.0
million for the three  months ended March 31,  1995 and 1996, respectively.  The
increased usage of $33.6 million was due primarily to the Augusta Acquisition.
 
                                       15
<PAGE>
   
    The  Company was  provided $582,000 and  $34.4 million in  cash by financing
activities for the three months ended March 31, 1995 and 1996, respectively, due
primarily to the  funding of the  Gwinnett Acquisition in  1995 and the  Augusta
Acquisition  in 1996. Long-term  debt was $85.9  million and the  balance of the
Senior Credit  Facility was  $52.6 million,  at March  31, 1996.  The  effective
interest  rate  of the  Senior  Credit Facility  was  8.96% on  March  31, 1996.
Principal maturities of long-term debt were $1.5 million at March 31, 1996.  The
Company  anticipates  that its  operating cash  flows, together  with borrowings
available under the  Senior Credit Facility  will be sufficient  to provide  for
such payments.
    
 
    In  the three  months ended  March 31,  1996, the  Company made  $814,000 in
capital expenditures relating primarily to broadcasting operations. The  Company
anticipates  making $3.0  million in  capital expenditures  for the  year ending
December 31, 1996. The Company believes that cash flows from operations will  be
sufficient  to fund such expenditures, which  will be adequate for the Company's
normal replacement requirements.
 
   
    The Company  regularly  enters  into  program contracts  for  the  right  to
broadcast television programs produced by others and program commitments for the
right  to broadcast  programs in  the future.  Such programming  commitments are
generally made to replace  expiring or canceled  program rights. Payments  under
such  contracts are made in cash or  the concession of advertising spots for the
program provider to resell,  or a combination of  both. During the three  months
ended  March  31, 1996  the  Company paid  $662,000  for such  program broadcast
rights.
    
 
   
    On May 15, 1996, the Company entered into an agreement with GOCOM Television
of Ouachita, L.P. to sell the assets of KTVE Inc. for approximately $9.5 million
in cash plus the amount of the  accounts receivable on the date of the  closing.
The  Company completed the sale  of the assets of KTVE  Inc. on August 20, 1996.
The Company anticipates recognizing in the quarter ended September 30, 1996, the
gain, net of income taxes, and the income taxes resulting from the sale of  KTVE
of approximately $2.8 million and $2.8 million, respectively.
    
 
   
    In  connection with the Phipps Acquisition,  the Company will be required to
divest WALB and WJHG under current FCC regulations. However, these rules may  be
revised  by the FCC upon conclusion of pending rule-making proceedings. In order
to satisfy applicable FCC  requirements, the Company,  subject to FCC  approval,
intends  to swap such  assets for assets  of one or  more television stations of
comparable value  and  with comparable  broadcast  cash flow  in  a  transaction
qualifying  for deferred capital gains  treatment under the "like-kind exchange"
provision of Section 1031 of the Code. If the Company is unable to effect such a
swap on satisfactory terms within the time  period granted by the FCC under  the
waivers, the Company may transfer such assets to a trust with a view towards the
trustee  effecting a  swap or  sale of such  assets. Any  such trust arrangement
would be subject to the approval of the FCC. It is anticipated that the  Company
would  be required to relinquish  operating control of such  assets to a trustee
while retaining the economic risks and benefits of ownership. If the Company  or
such  trust is  required to  effect a sale  of WALB,  the Company  would incur a
significant gain and related  tax liability, the payment  of which could have  a
material  adverse effect on  the Company's ability  to acquire comparable assets
without incurring additional indebtedness.
    
 
    Following the consummation of the sale of KTVE, the Phipps Acquisition,  and
the  public  offerings,  the  Company  will  be  highly  leveraged.  The Company
anticipates that its  principal uses of  cash will be  working capital and  debt
service  requirements,  cash  dividends, capital  expenditures  and expenditures
related to additional acquisitions. The  Company anticipates that its  operating
cash  flow, together with borrowings available under the Senior Credit Facility,
will be sufficient for such purposes.
 
    The Company  does  not  believe that  inflation  in  past years  has  had  a
significant  impact  on the  Company's results  of  operations nor  is inflation
expected to have a  significant effect upon the  Company's business in the  near
future.
 
                                       16
<PAGE>
                                    PART II.
                               OTHER INFORMATION
 
ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K
 
(a) Exhibits
 
    11 -- Statement re: Computation of Earnings Per Share
 
    27 -- Financial Data Schedule
 
(b) Reports on Form 8-K
 
    A  report on Form 8-K was filed  on January 18, 1996, reporting the purchase
    of WRDW from Television Station Partners, L.P. and WRDW Associates.
 
                                       17
<PAGE>
                                   SIGNATURES
 
    Pursuant  to the  requirements of the  Securities Exchange Act  of 1934, the
registrant has  duly caused  this  report to  be signed  on  its behalf  by  the
undersigned, thereunto duly authorized.
 
                                            GRAY COMMUNICATIONS SYSTEMS, INC.
                                                       (Registrant)
 
   
<TABLE>
<S>                            <C>
Date: September 9, 1996             By:         /s/ WILLIAM A. FIELDER, III
                                  ------------------------------------------
                                   William A. Fielder, III, Vice President &
                                            Chief Financial Officer
                                           (Chief Financial Officer)
 
Date: September 9, 1996               By:            /s/ SABRA H. COWART
                                  ------------------------------------------
                                         Sabra H. Cowart, Controller &
                                           Chief Accounting Officer
                                          (Chief Accounting Officer)
</TABLE>
    
 
                                       18

<PAGE>
                                                                      EXHIBIT 11
 
STATEMENT RE: COMPUTATION OF EARNINGS PER SHARE
 
   
<TABLE>
<CAPTION>
                                                                                           THREE MONTHS ENDED
                                                                                                MARCH 31
                                                                                      ----------------------------
                                                                                          1995           1996
                                                                                      -------------  -------------
<S>                                                                                   <C>            <C>
Primary:
Weighted average shares outstanding.................................................      4,221,705      4,443,617
Common Stock Equivalents -- based on the treasury stock method using average market
 price..............................................................................         85,890        163,156
                                                                                      -------------  -------------
Totals..............................................................................      4,307,595      4,606,773
                                                                                      -------------  -------------
                                                                                      -------------  -------------
Net income..........................................................................  $     403,957  $     311,211
                                                                                      -------------  -------------
                                                                                      -------------  -------------
Per share amount....................................................................  $         .09  $         .07
                                                                                      -------------  -------------
                                                                                      -------------  -------------
Fully diluted:
Weighted average shares outstanding.................................................      4,221,705      4,443,617
Common Stock Equivalents -- based on the treasury stock method using quarter-end
 market price which is greater than average market price............................        127,968        193,380
                                                                                      -------------  -------------
Totals..............................................................................      4,349,673      4,636,997
                                                                                      -------------  -------------
                                                                                      -------------  -------------
Net income..........................................................................  $     403,957  $     311,211
                                                                                      -------------  -------------
                                                                                      -------------  -------------
Per share amount....................................................................  $         .09  $         .07
                                                                                      -------------  -------------
                                                                                      -------------  -------------
</TABLE>
    

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONATINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE MARCH
31, 1996 UNAUDITED FINANCIAL STATEMENTS OF THE COMPANY AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL INFORMATION.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                       2,081,627
<SECURITIES>                                         0
<RECEIVABLES>                               10,768,128
<ALLOWANCES>                                   623,000
<INVENTORY>                                    231,964
<CURRENT-ASSETS>                            15,422,197
<PP&E>                                      40,505,148
<DEPRECIATION>                              21,406,793
<TOTAL-ASSETS>                             113,544,651
<CURRENT-LIABILITIES>                       12,338,344
<BONDS>                                     84,396,637
                                0
                                          0
<COMMON>                                     9,862,594
<OTHER-SE>                                   2,411,757
<TOTAL-LIABILITY-AND-EQUITY>               113,544,651
<SALES>                                              0
<TOTAL-REVENUES>                            17,026,579
<CGS>                                                0
<TOTAL-COSTS>                               14,348,767
<OTHER-EXPENSES>                              (63,514)
<LOSS-PROVISION>                               210,941
<INTEREST-EXPENSE>                           2,229,115
<INCOME-PRETAX>                                512,211
<INCOME-TAX>                                   201,000
<INCOME-CONTINUING>                            311,211
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   311,211
<EPS-PRIMARY>                                      .07
<EPS-DILUTED>                                      .07
        

</TABLE>


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