GREAT WESTERN FINANCIAL CORP
DFAN14A, 1997-03-31
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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<PAGE>
 
                                 SCHEDULE 14A
                                (Rule 14a-101)
                    INFORMATION REQUIRED IN PROXY STATEMENT

                           SCHEDULE 14A INFORMATION
               Proxy Statement Pursuant to Section 14(a) of the 
                        Securities Exchange Act of 1934
        
Filed by the registrant / /

Filed by a party other than the registrant /X/

Check the appropriate box:

   / /  Preliminary proxy statement        / /  Confidential, for Use of the 
                                                Commission Only (as permitted by
   / /  Definitive proxy statement              Rule 14a-6(e)(2))
   
   / /  Definitive additional materials 
   
   /X/  Soliciting material pursuant to 
        Rule 14a-11(c) or Rule 14a-12

                      GREAT WESTERN FINANCIAL CORPORATION
               (Name of Registrant as Specified In Its Charter)

                           H. F. AHMANSON & COMPANY
                  (Name of Person(s) Filing Proxy Statement)

Payment of filing fee (Check the appropriate box):

   /X/  No fee required.

   / /  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

        (1) Title of each class of securities to which transaction applies:

        (2) Aggregate number of securities to which transaction applies:

        (3) Per unit price or other underlying value of transaction computed
            pursuant to Exchange Act Rule 0-11:

        (4) Proposed maximum aggregate value of transaction:

        (5) Total fee paid:

   / /  Fee paid previously with preliminary materials.
     
   / /  Check box if any part of the fee is offset as provided by Exchange
        Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
        was paid previously. Identify the previous filing by registration
        statement number, or the form or schedule and the date of its filing.
     
        (1) Amount Previously Paid:

        (2) Form, Schedule or Registration Statement No.:

        (3) Filing Party:

        (4) Date Filed:

<PAGE>
 
PROXYGRAM SERVICES                                      WESTERN        
500 EIGHTH AVENUE                                         UNION MAILGRAM      
NEW YORK, NY 10018

3/31/97 11:57:51



JAMES A. SAMPLE
Churchill Communications Corp.
Sample Mailgram
B:\3121.TXT 8000 03/28/97 23:06:10
123 Main Street
Anywhere, NY 12345-1234

CONFIDENTIAL IDENTIFICATION NUMBER: [CIN]
(Your identification number is confidential. It is to assure the operator of 
your identity.)

Dear Great Western Stockholder:

  JOIN WITH YOUR FELLOW STOCKHOLDERS TO PRESERVE YOUR OPTIONS

       *  Vote For Maximizing Stockholder Value

       *  Vote For Sound Corporate Governance

       *  Vote For Ahmanson's Consent Proposals

Stockholders are strongly supporting Ahmanson's consent proposals.

  *  Our estimates show that more than 80 percent of the voted Great
     Western Financial common shares support the Ahmanson consent 
     solicitation, based on the returns to date.

  *  Nineteen of Great Western's twenty largest stockholders have voted FOR or 
     indicated a vote FOR Ahmanson's consent proposals.

Join your fellow stockholders who are supporting Ahmanson's consent proposals by
promptly voting the WHITE Ahmanson Consent Card. In fact, stockholders have 
every right to vote or change their vote by executing a later dated consent or 
revocation prior to the time valid consents representing more than 50 percent of
the outstanding shares are presented to the company.

                           DO NOT DELAY, VOTE TODAY.

Great Western stockholders have everything to gain and nothing to lose by 
voting FOR the Ahmanson consent proposals.

       *  A vote for Ahmanson's proposals is a vote to maximize stockholder 
          value.

<PAGE>
 
PAGE 2

        * A vote for Ahmanson's proposals is a vote for fair negotiations with
          all bidders, not just Washington Mutual.

        * A vote for Ahmanson's proposals is a vote to require Great Western to
          hold its annual meeting on time.

        * A vote for Ahmanson's proposal is a win-win proposition.

Waiting until June to vote on a Washington Mutual-Great Western merger is NOT an
acceptable alternative.

PLEASE VOTE BY SENDING A TOLL-FREE PROXYGRAM NOW - IT WILL TAKE ONLY A MOMENT OF
YOUR TIME.

                                                Sincerely,

                                                Charles R. Rinehart
                                                Chairman of the Board
                                                  and Chief Executive Officer 
                                                H. F. Ahmanson & Co.


        TOLL-FREE PROXYGRAM OPERATORS ARE AVAILABLE TO ASSIST YOU NOW!!

                                 INSTRUCTIONS

1.   Call Toll-Free 1-800-521-8454 between 8:00 a.m. and 12:00 midnight eastern 
     time.

2.   Tell the operator that you wish to send a collect ProxyGram to ID No. 3121 
     and how you want to vote on each proposal.

3.   H.F. Ahmanson & Company recommends a vote FOR each proposal. If you do
     not indicate how you want to vote, your shares will be voted FOR each
     proposal.

4.   State your name, address and telephone number.

5.   State your confidential identification number and number of shares as
     shown below:

     CONFIDENTIAL IDENTIFICATION NUMBER: [CIN]

     NUMBER OF SHARES: [NumShares]

If you need assistance in voting, call MacKenzie Partners, Inc. at 
1-800-322-2885.
<PAGE>
 
             SHARES OF GREAT WESTERN FINANCIAL CORPORATION ("GWF")
                 COMMON STOCK HELD BY H.F. AHMANSON & COMPANY
              ("AHMANSON"), ITS DIRECTORS AND EXECUTIVE OFFICERS
           AND CERTAIN EMPLOYEES, OTHER REPRESENTATIVES OF AHMANSON
            AND CERTAIN OTHER PERSONS WHO MAY SOLICIT PROXIES OR
        CONSENTS, AND CERTAIN TRANSACTIONS BETWEEN ANY OF THEM AND GWF

Ahmanson and certain other persons named below may solicit proxies (a) to elect
three nominees and one or more alternate nominees (the "Nominees") as directors
of GWF at the annual meeting of stockholders of GWF to be held on a date to be
announced (the "Annual Meeting") and (b) in favor of the adoption at the Annual
Meeting of a non-binding stockholder resolution and seven proposals to amend the
By-laws of GWF. Ahmanson and certain other persons named below are also
soliciting consents from stockholders of GWF to approve proposals, without a
stockholders' meeting, to adopt a non-binding resolution of stockholders and
amendments to the By-laws of GWF. The participants in this solicitation may
include Ahmanson, the directors of Ahmanson (Byron Allumbaugh, Harold A. Black,
Richard M. Bressler, David R. Carpenter, Phillip D. Matthews, Richard L. Nolan,
Delia M. Reyes, Charles R. Rinehart, Frank M. Sanchez, Elizabeth A. Sanders,
Arthur W. Schmutz, William D. Schulte, and Bruce G. Willison); the following
executive officers and employees of Ahmanson or its subsidiaries: Kevin M.
Twomey (Senior Executive Vice President and Chief Financial Officer), Madeleine
A. Kleiner (Senior Executive Vice President, Chief Administrative Officer and
General Counsel), Anne-Drue M. Anderson (Executive Vice President and
Treasurer), Tim S. Glassett (First Vice President and Assistant General
Counsel), Linda McCall (Senior Vice President and Director of Corporate Taxes),
Stephen A. Swartz (Senior Vice President and Director of Investor Relations),
Barbara Timmer (Senior Vice President and Director of Government and Legislative
Affairs), Mary A. Trigg (Senior Vice President and Director of Public
Relations), Eric Warmstein (Senior Vice President and Director of Corporate
Development), Samantha Davies (Vice President of Public Relations), Adrian
Rodriguez (Vice President of Public Relations), and Peter Bennett (Assistant
Vice President of Public Relations); and the following Nominees: Lawrence A. Del
Santo, Robert T. Gelber, Wolfgang Schoellkopf, Hugh M. Grant and John E. Merow.

As of March 28, 1997, Ahmanson is the beneficial owner of 2,784,100 shares of 
GWF Common Stock.  Other than Mr. Gelber, who owns 332 shares of GWF Common 
Stock, none of the Nominees is the beneficial owner of any GWF Common Stock.

<PAGE>
 
Other than set forth herein, as of March 28, 1997, neither Ahmanson nor any of 
its directors, executive officers or other representatives or employees of 
Ahmanson, any Nominees or other persons known to Ahmanson, who may solicit 
proxies has any security holdings in GWF.  Ahmanson disclaims beneficial 
ownership of any securities of GWF held by any pension plan or other employee 
benefit plan of Ahmanson or by any affiliate of Ahmanson.  Ahmanson further 
disclaims beneficial ownership of any securities of GWF held by Ahmanson or any 
of its subsidiaries for the benefit of third parties or in customer or fiduciary
accounts in the ordinary course of business.

Although Credit Suisse First Boston Corporation ("CSFB") and Montgomery 
Securities ("Montgomery"), financial advisors to Ahmanson, do not admit that
they or any of their directors, officers, employees or affiliates are a
"participant," as defined in Schedule 14A promulgated under the Securities
Exchange Act of 1934 by the Securities and Exchange Commission, or that such
Schedule 14A requires the disclosure of certain information concerning CSFB or
Montgomery, CSFB and Montgomery may assist Ahmanson in such a solicitation. Each
of CSFB and Montgomery engages in a full range of investment banking, securities
trading, market-making and brokerage services for institutional and individual
clients. In the normal course of their respective businesses, each of CSFB and
Montgomery may trade securities of GWF for their own account and the account of
their customers and, accordingly, may at any time hold a long or short position
in such securities. As of March 26, 1997, CSFB held a net long position of 6,224
shares of GWF common stock and Montgomery held no shares of GWF common stock.

Except as disclosed above, to the knowledge or Ahmanson, none of Ahmanson, the 
directors or executive officers of Ahmanson, the employees or other 
representatives of Ahmanson who may participate in this solicitation or the 
Nominees named above has any interest, direct or indirect, by security holdings 
or otherwise, in GWF.


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