NOODLE KIDOODLE INC
10-K, 1997-05-02
MISC DURABLE GOODS
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                  SECURITIES AND EXCHANGE COMMISSION
                        WASHINGTON, D.C. 20549
 
                               FORM 10K

         ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
            SECURITIES EXCHANGE ACT OF 1934 (FEE REQUIRED).

               For the fiscal year ended February 1, 1997

                   Commission file number 1-6083

                        NOODLE KIDOODLE, INC.
       (Exact Name of Registrant as Specified in Its Charter)

            Delaware                          11-1771705
(State or Other Jurisdiction of            (I.R.S. Employer
 Incorporation or Organization)           Identification No.)

   105 Price Parkway, Farmingdale, NY           11735
(Address of Principal Executive Offices)      (Zip Code)

Registrant's telephone number,
including area code                         (516)-293-5300

Securities registered pursuant to Section 12 (b) of the Act:

                                          Name of Each Exchange
      Title of Each Class                  on Which Registered
Common Stock, $.001 par value             NASDAQ National Market

Securities registered pursuant to Section 12 (g) of the Act:

                              NONE

Indicate by check mark whether the registrant (1) has filed all 
reports required to be filed by Section 13 or 15 (d) of the 
Securities Exchange Act of 1934 during the preceding 12 months 
(or for such shorter period that the registrant was required to 
file such reports), and (2) has been subject to such filing 
requirements for the past 90 days.  Yes X  No _ 

Indicate by check mark if disclosure of delinquent filers 
pursuant to Item 405 of Regulation S-K is not contained herein, 
and will not be contained, to the best of registrant's knowledge, 
in definitive proxy or information statements incorporated by 
reference in Part III of this Form 10-K or any amendment to this 
Form 10-K. [  ]

The aggregate market value of voting stock held by non-affiliates 
of the registrant as of April 1, 1997 was $23,212,648 based on 
the closing of same stock on that date.

The number of shares of common stock outstanding as of April 1, 
1997 was 7,579,640.

                            -1-
<PAGE>

Documents Incorporated by reference:  Certain portions of 
Registrant's definitive proxy statement with respect to its 1997 
Annual Meeting of Stockholders to be filed, pursuant to 
Regulation 14A under the Securities Exchange Act of 1934, with 
the Commission within 120 days of the close of Registrant's 
fiscal year ended February 1, 1997 are incorporated by reference 
into Part III of this report.













                                  -2-

<PAGE>



                       TABLE OF CONTENTS

                                                         Page
                            PART I


Item 1. Business                                           4
Item 2. Properties                                         7
Item 3. Legal Proceedings                                  8
Item 4. Submission of Matters to a Vote of
        Security Holders                                   8


                            Part II

Item 5. Market for Registrant's Common Stock and
        Related Stockholders' Matters                      8
Item 6. Selected Financial Data                            9
Item 7. Management's Discussion and Analysis
        of Financial Condition and Results of              11
        Operations
Item 8. Financial Statements and Supplementary Data        17
Item 9. Changes in and Disagreements with
        Accountants on Accounting and Financial
        Disclosure                                         17


                            PART III

Item 10. Directors and Executive Officers of
         the Registrant                                    17
Item 11. Executive Compensation                            17
Item 12. Security Ownership of Certain Beneficial
         Owners and Management                             17
Item 13. Certain Relationships and Related
         Transactions                                      17


                            PART IV

Item 14. Exhibits, Financial Statements,
         Schedules and Reports on Form 8-K                 18




                                -3-
<PAGE>

                          PART I

ITEM 1.  BUSINESS.

(a)  General

Noodle Kidoodle, Inc., a Delaware corporation (the "Company" or 
"Registrant") is a specialty retailer of a broad assortment of 
educationally oriented, creative and non-violent children's 
products, including toys, books, games, video and audio tapes, 
computer software, crafts and other learning products.

The Company was founded in 1946 and, doing business under its 
former name Greenman Bros. Inc., engaged in the retail toy 
business as well as the wholesale distribution of general 
merchandise, with an emphasis on toys, stationery and housewares.  
During the 1980s, the Company operated a number of retail toy 
stores, including a chain of 330 stores under the Circus World 
name located principally in shopping malls in approximately 30 
states.  The Company sold the Circus World stores in Fiscal 1991 
but continued to operate a number of retail toy stores under the 
Playworld name.  The Company opened its first Noodle Kidoodle 
store in November 1993, and opened three additional Noodle 
Kidoodle stores in Fiscal 1995.  During Fiscal 1996, management 
determined that the Company should focus exclusively on its 
retail business by expanding and developing the Noodle Kidoodle 
retail concept.  Accordingly, in August 1995, the Company adopted 
a new business plan and ceased operating its wholesale division.  
The Company, in December 1995, changed its name from Greenman 
Bros. Inc. to Noodle  Kidoodle, Inc. and, in January 1996, 
changed its jurisdiction of incorporation to Delaware.

The Company operated 31 Noodle Kidoodle stores at the close of 
the fiscal year ended February 1, 1997 ("Fiscal 1997") located in 
New York, New Jersey, Connecticut and the Boston, Chicago, and 
Detroit metropolitan areas.  The Company also operated one other 
retail toy store under the Playworld name.  The Company plans to 
close the one remaining Playworld retail store as soon as certain 
lease issues are resolved.

(b) Financial Information About Industry Segments

Registrant currently operates in an industry segment which 
involves the retail sales of children's toys and other products.  
In prior years it also operated in a second segment which was the 
wholesale distribution of general merchandise.  This segment was 
discontinued in August 1995 and the results are disclosed in 
discontinued operations.  See Note 2 (Discontinued Operations) of 
the Notes to Consolidated Financial Statements.

(c) Narrative Description of Business

Noodle  Kidoodle, Inc. is a specialty retailer of a broad 
assortment of educationally oriented, creative and non-violent 
children's products.  The Noodle Kidoodle concept offers 


                             -4-
<PAGE>

something new to parents and children by combining the attractive 
pricing and larger size of traditional toy stores with the more 
creative product selection and superior customer service of small 
boutiques, while providing an entertaining shopping environment 
through interactive play areas and frequent in-store events.

The Company's stores range from approximately 6,100 to 13,300 
square feet and average approximately 10,600 square feet.  Each 
store offers customers a warm and inviting shopping environment 
with brightly lit spaces, colorful walls, ceilings and carpets, 
wide aisles for strollers and kid-level seating and product 
shelving.  Each store typically carries approximately 25,000 
stock-keeping units ("SKU's"), conveniently displayed in separate 
merchandise departments, such as "Science & Nature" and "Arts & 
Crafts", which are identified by eye-catching signs that are 
visual as well as verbal so that children can understand them.  
All of the products carried in Noodle Kidoodle stores conform to 
the Company's creative, non-violent and educational merchandising 
strategy.  The Company generally does not carry mass market 
television advertised toys.  However, in certain product 
categories, the Company does carry brand name products which fit 
the Noodle Kidoodle philosophy, such as Crayola, Lego, Playmobil, 
the full line of Walt Disney video titles and the Goosebumps line 
of books.  The Company purchases merchandise from over 600 
suppliers.  There is currently one supplier, Star Video 
Entertainment LP, who represents slightly more than 5% of total 
purchases.

The Company operated 31 Noodle Kidoodle stores at the end of its 
1997 fiscal year, located in New York, New Jersey, Connecticut 
and the Boston, Chicago and Detroit metropolitan areas.  It has 
opened one store in fiscal 1998 in the Boston metropolitan area 
and expects to open one additional store in the second half of 
the year.  The Company believes that there are opportunities for 
nationwide expansion over the longer term.

The Company believes that the following elements are important to 
its retailing concept:

+  Interactive Shopping Environment - Each Noodle Kidoodle store 
   is designed with children in mind.  Each store has designated 
   play areas where children and their parents are encouraged to 
   explore toys and games in keeping  with the Company's "try 
   before you buy" philosophy.  Among the key interactive 
   features of each store are the Computer Center, "Kidoodle 
   Theater" and the Electronic Learning Center.

+  Broad Assortment of Imaginative Products - Noodle Kidoodle
   stores offer a broad assortment of products designed to
   stimulate a child's imagination and contribute to his or her
   growth and development consistent with the Company's slogan
   that "Kids learn best when they're having fun."  To keep its
   merchandise mix fresh and exciting, the Company continually
   seeks innovative new products.


                           -5-
<PAGE>

+  In-Store Events - The Company provides without charge
   frequent in-store events such as personal appearances by
   authors and children's television personalities, arts and
   crafts workshops and readings from selected books to provide
   entertainment to its customers, increase store traffic and
   position Noodle Kidoodle as a destination store.

+  Superior Customer Service - By providing knowledgeable and
   friendly customer service and selecting enthusiastic employees
   who enjoy working with children, the Company believes that it
   has a competitive advantage over lower-service superstores
   and mass merchandisers.

+  Targeted Marketing - The Company has created the Noodle
   Kidoodle Club in order to establish customer loyalty and track
   repeat customers.  The club provides its members advance
   notice of sales events and special promotions, a bi-monthly
   newsletter and events calendar, birthday cards sent to
   children and similar special privileges.  The Company also
   conducts a targeted direct mail marketing program and
   continuously updates its customer database for this purpose.

+  Competitive Pricing - Noodle Kidoodle offers everyday
   competitive pricing.  Many products are regularly discounted
   and prices in general are believed to be competitive with
   those featured by superstores carrying similar lines of
   merchandise.

Backlog is not considered relevant to an understanding of 
Registrant's business.  Registrant is required to carry 
substantial amounts of inventory in the months of September 
through November of each year in order to meet holiday delivery 
requirements.

Registrant did not have any customers that represented more than 
10% of consolidated revenues for the year ended February 1, 1997.

Registrant's business is highly seasonal and approximately 42% of its 
revenues occur in the fourth quarter.

The retail toy business is highly competitive.  The Company 
competes on the basis of its stores' interactive environment, 
broad merchandise selection, superior customer service and 
competitive pricing.  The Company competes with a variety of mass 
merchandisers, superstores and other toy retailers, including 
Toys R Us and Kay Bee Toy Stores and other store formats selling 
children's products, such as discount stores and smaller 
specialty toy stores.  Retailing of children's educational 
products is a relatively new concept.  Included among the 
Company's direct competitors are Zany Brainy, Learningsmith and 
Imaginarium.

Some of the Company's competitors are much larger in terms of 
sales volume and have more capital and greater management 


                           -6-
<PAGE>

resources than the Company.  If any of the Company's larger 
competitors were to increase their focus on the educational 
market or if any regional competitors were to expand their 
activities in the markets primarily served by the Company, it 
could be adversely affected.  If any of the Company's major 
competitors seek to gain or retain market share by reducing 
prices, it may be required to reduce its prices on key items in 
order to remain competitive, which would have the effect of 
reducing its profitability.

As of February 1, 1997, the Company employed approximately 901 
people, approximately 377 of whom were employed full-time.  The 
Company also employs additional part-time personnel during the 
pre-Christmas season.  The Company believes that its relations 
with its employees are generally good.

The Company has registered several service marks and trademarks 
with Federal and State authorities, including Noodle Kidoodle 
(registered trademark), Oodles & Oodles of Fun Things to Learn 
(registered trademark), Kidoodle Animation (registered 
trademark), and the Company's slogan "Kids learn best when 
they're having fun (registered trademark)."  The Company believes 
it has all licenses necessary to conduct its business.

ITEM 2. PROPERTIES.

The Company leases all of its Noodle Kidoodle stores.  Original 
lease terms generally are for ten years, and many leases contain 
renewal options.  The Company's stores are generally located in 
either strip centers or mall locations.  The 31 stores operating 
at the end of Fiscal 1997 ranged in size from approximately 6,100 
to 13,300 square feet.

The Company currently supports its retail operations with an 
owned 269,000 square foot distribution center in Phillipsburg, 
New Jersey.  The Company had previously supported its total 
retail and wholesale operations with three other distribution 
centers located in Farmingdale, New York, West Haven, Connecticut 
and Birmingham, Alabama.  In conjunction with discontinuing its 
wholesale operations the Company has ceased operating the 
Farmingdale and West Haven distribution centers.  The Company 
discontinued the use of the Birmingham center in 1989 and has 
been sub-leasing the space to third parties since such 
discontinuance.  The Company sold the Farmingdale facility in 
July 1996.  The lease for the West Haven center expired in March 
1996.  The Company does not believe that disposing of or 
discontinuing operations in any of these facilities will have a 
material adverse effect on its operations or financial condition.

At the end of Fiscal 1997, the Company also operated one other 
retail toy store under the Playworld name which is located in 
Long Island, New York.  This store is leased and is 10,000 square 
feet.  The Company plans to close this store as soon as certain 
lease issues are resolved.



                             -7-
<PAGE>

The Company's executive offices are located at Farmingdale, New 
York.  The Company has signed a two-year lease, which contains 
renewal options, and will move its headquarters in June 1997 to 
Syosset, New York.

Registrant believes that the foregoing facilities are adequate 
for its present operations and such facilities are maintained in 
a good state of repair.

See Note 6 (Commitments and Contingencies) of the Notes to 
Consolidated Financial Statements.

ITEM 3. LEGAL PROCEEDINGS.

As disclosed last year, the Company was a defendant in a 
purported plaintiffs' class action filed in August 1995, in the 
United States District Court for the Eastern District of New York 
against Playmobil USA, Inc., a toy manufacturer ("Playmobil"), 
and against the Company and another retailer, as defendant class 
representatives of a purported class of those toy retailers 
nationwide selling products  manufactured by Playmobil.  The case 
was later consolidated with two others pending against Playmobil.  
On October 23, 1996, plaintiffs filed an Amended Complaint 
dropping the Company as a defendant, but naming it and three 
other retailers as "Co-conspirators who were induced to 
participate and did participate in an alleged price fixing 
scheme organized by Playmobil."  No damages or other forms of 
relief are requested against the Company.  These developments 
confirm the Company's earlier view that this litigation was not 
material to the Company.

Except as set forth above, the Company is not a party to any 
legal proceedings other than claims and lawsuits arising in the 
normal course of its business which, in the opinion of the 
Company's management, are not individually or in the aggregate 
material to its business.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY-HOLDERS.

   None

                          PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED
        STOCKHOLDERS' MATTERS.

The Company's Common Stock is quoted on the NASDAQ National 
Market under the symbol "NKID".  Until December 13, 1995, the 
Common Stock was traded on the American Stock Exchange under the 
symbol "GMN".  The following table sets forth, for the periods 
indicated, the high and low sales prices per share for the Common 
Stock for each of the fiscal quarters indicated for Fiscal 1997 
and February 3, 1996 ("Fiscal 1996"). 



                             -8-
<PAGE>
<TABLE>
<CAPTION>
                                  High      Low

<S>                             <C>       <C>
Fiscal 1997
     First Quarter              $ 9.50    $ 6.25
     Second Quarter               8.63      5.88
     Third Quarter                8.00      5.38
     Fourth Quarter               7.25      3.00

Fiscal 1996
     First Quarter                 5.44     4.00
     Second Quarter               11.63     5.06
     Third Quarter                14.63     9.25
     Fourth Quarter               15.00     8.25

</TABLE>
As of February 1, 1997 there were approximately 623 holders of 
record of Common Stock.

The Company has not paid cash dividends on its Common Stock since 
1969 and currently anticipates that it will retain all available 
funds generated by its operations for the development and growth 
of its business.  Any future determination as to dividend policy 
will be made at the discretion of the Board of Directors of the 
Company and will depend on a number of factors, including the 
future earnings, capital requirements, financial condition and 
business prospects of the Company and such other factors as the 
Board of Directors may deem relevant.


ITEM 6. SELECTED FINANCIAL DATA.

The selected financial data presented below reflects the 
consolidated results of operations, financial condition and 
operating data of the Company for the periods indicated, after 
giving retroactive effect to the Company's discontinued wholesale 
business segment.  This data should be read in conjunction with 
the Consolidated Financial Statements and notes thereto and 
Management's Discussion and Analysis of Financial Condition and 
Results of Operations included elsewhere in this report.  The 
consolidated financial data for the fifty-two weeks ended 
February 1, 1997, fifty-three weeks ended February 3, 1996, and 
the fifty-two weeks ended January 28, 1995, January 29, 1994, and 
January 30, 1993 are derived from the consolidated financial 
statements of the Company which have been audited by Janover 
Rubinroit, LLC, independent certified public accountants.


                             -9-
<PAGE>
<TABLE>
<CAPTION>
                                                  Fiscal Years Ended
                            February 1,  February 3,  January 28,  January 29, January 30, 
                               1997         1996         1995         1994         1993
                            (52 weeks)   (53 weeks)   (52 weeks)   (52 weeks)   (52 weeks)
                                       (In thousands except for per share data)


<S>                          <C>         <C>           <C>         <C>           <C>     
STATEMENT OF OPERATIONS DATA:

 Net sales                   $59,410      $32,143      $23,308      $20,712      $18,250

 Net income (loss) from:
  Continuing operations       (7,492)      (5,272)      (4,490)      (1,180)        (425)
  Discontinued operations          -       (9,059)       1,096        1,889        2,226

    Net income (loss)        $(7,492)     $(14,331)    $(3,394)     $   709      $ 1,801

 Net income (loss) per share
  from:
  Continuing operations      $ (1.00)     $  (.99)     $  (.86)     $  (.22)     $  (.08)
  Discontinued operations          -        (1.70)         .21          .35          .40

    Net income (loss)
     per share               $ (1.00)     $ (2.69)     $  (.65)     $   .13      $   .32

 Weighted average shares out-
  standing                     7,488        5,320        5,220        5,338        5,575

BALANCE SHEET DATA:

 Working Capital             $16,819      $14,031      $35,667      $39,810      $40,212
 Total assets                 51,036       37,276       48,042       49,629       50,296
 Stockholders' equity         35,699       27,080       40,870       44,064       45,212
 Long term debt obligations      753            -            -            -            -
 Dividends per common share        -            -            -            -            -

</TABLE>




                                      -10-
<PAGE>



ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
        CONDITION AND RESULTS OF OPERATIONS.

RESULTS OF OPERATIONS

Fiscal Year Ended February 1, 1997 Compared to
Fiscal Year Ended February 3, 1996

Continuing Operations

Net sales increased a total of 85.0% to $59.4 million in Fiscal 
1997 from $32.1 million in Fiscal 1996.  Noodle Kidoodle sales 
increased $30.0 million or 108.3% to $57.7 million in Fiscal 1997 
from $27.7 million in the prior year, primarily due to the 
addition of thirteen Noodle Kidoodle stores during Fiscal 1997.  
Other retail sales decreased 61.4% to $1.7 million in Fiscal 1997 
from $4.4 million in the prior year, primarily as a result of the 
closing of one Playworld store and two Toy Park stores in the 
first half of Fiscal 1997.  Comparable store sales were virtually 
flat.  The Company operated 31 Noodle Kidoodle stores and one 
Playworld store at February 1, 1997 compared to 18 Noodle 
Kidoodle stores, two Playworld stores and two Toy Park stores at 
February 3, 1996. Fiscal 1997 contained 52 weeks compared to 53 
weeks in Fiscal 1996.  Sales for the extra week in Fiscal 1996 
represented 1.7% of annual sales.

Gross profit (derived from net sales less cost of products sold, 
which includes buying and warehousing costs) increased 86.2% to 
$22.9 million for Fiscal 1997 from $12.3 million in Fiscal 1996.  
Overall gross profit as a percentage of net sales ("gross profit 
percentage") increased to 38.5% in Fiscal 1997 from 38.3% in 
Fiscal 1996.  The increase in gross profit percentage was 
primarily  attributable to the increased sales volume at Noodle 
Kidoodle stores, which generated higher margins, offset by 
decreased sales and margins at the other retail stores.  Gross 
profit percentage at Noodle Kidoodle stores increased to 38.5% in 
Fiscal 1997 from 37.9% in the prior year, primarily as a result 
of leveraging buying costs (including the salaries and related 
expenses of the Company's buyers) partially offset by increases 
in the cost of merchandise.  Warehousing costs, which contain 
some fixed elements remained flat and did not rise commensurately 
with the increased sales levels.  Gross margin in the other 
retail stores decreased to 36.5% in Fiscal 1997 from 40.7% in the 
prior year, primarily due to markdowns taken to liquidate 
inventories in three stores that were closed in the first half of 
Fiscal 1997 offset by lower buying and warehousing costs.

Selling and administrative expenses, excluding the provision for 
restructuring in Fiscal 1996, increased 75.7% to $31.1 million in 
Fiscal 1997 from $17.7 million in the prior year. These increases 
resulted primarily from; higher direct store expenses, which 
increased $9.1 million due to changes in the store base; non-
recurring charges of $.6 million for upgrading the stores' point 
of sale system and a provision for severance costs related to a 



                             -11-
<PAGE>

20% administrative staff reduction; and higher home office 
expenses.  Selling and administrative expenses as a percentage of 
net sales decreased to 52.4% in Fiscal 1997 from 55.0% in the 
prior year, primarily as a result of increased sales due to an 
increased store base.

Provision for restructured operations was $.5 million in Fiscal 
1996 related to the closing of certain other retail stores.  This 
included losses from store operations from the date of 
announcement until closing, employee severance costs, estimated 
lease liabilities, loss on liquidation of inventories and 
disposition of assets and other related restructuring costs.

Net loss from continuing operations increased 41.5% to $7.5 
million ($1.00 per share) in Fiscal 1997 from $5.3 million ($.99 
per share) in the prior year.  The net loss in both Fiscal 1997 
and Fiscal 1996 did not include tax benefits.  At February 1, 
1997, the Company had approximately $18.0 million of net 
operating loss carryforwards.

Discontinued Operations

In Fiscal 1997 the Company's discontinued operations had no 
sales.  No income or loss was recognized from these operations in 
Fiscal 1997.

Net sales were $51.9 million in Fiscal 1996.

Operating loss before provision for discontinued operations was 
$1.9 million in Fiscal 1996.

Provision for loss on disposal of discontinued operations was 
$7.1 million in Fiscal 1996 related to the disposal of the 
wholesale business, including the estimated losses through the 
disposal period and the anticipated sale of two of the Company's 
distribution centers, net of income tax expense of $1.6 million.

Net loss from discontinued operations was $9.1 million ($1.70 per 
share) in Fiscal 1996 including the $7.1 million ($1.34 per 
share) provision for loss on disposal of discontinued operations.

Fiscal Year Ended February 3, 1996 Compared to
Fiscal year Ended January 28, 1995

Continuing Operations

Net sales increased a total of 37.8% to $32.1 million in Fiscal 
1996 from $23.3 million in the fiscal year ended January 28, 1995 
("Fiscal 1995").  Noodle Kidoodle sales increased $21.3 million 
or 332.8% to $27.7 million in Fiscal 1996 from $6.4 million in 
the prior year, primarily due to the addition of fourteen Noodle 
Kidoodle stores during Fiscal 1996.  Other retail sales decreased 
74.0% to $4.4 million in Fiscal 1996 from $16.9 million in the 
prior year, primarily as a result of the closing of six Playworld 
stores during January 1995.  The Company operated 18 Noodle 


                              -12-
<PAGE>

Kidoodle stores, two Playworld stores and two Toy Park stores at 
February 3, 1996, compared to four Noodle Kidoodle stores, two 
Playworld stores and two Toy Park stores at January 28, 1995.  
Fiscal 1996 contained 53 weeks compared to 52 weeks in Fiscal 
1995.  Sales for the extra week represented 1.7% of annual sales.

Gross profit (derived from net sales less the cost of products 
sold, which includes buying and warehousing costs) increased 
73.2% to $12.3 million for Fiscal 1996 from $7.1 million in 
Fiscal 1995.  Overall gross profit percentage increased to 38.3% 
in Fiscal 1996 from 30.5% in Fiscal 1995.  The increase in gross 
profit percentage was primarily attributable to increased sales 
volume at Noodle Kidoodle stores, which generated higher margins 
than the Playworld stores and an increase in gross profit 
percentage in the remaining other retail stores.  Gross profit 
percentage at Noodle Kidoodle stores increased to 37.9% in Fiscal 
1996 from 37.2% in the prior year, primarily as a result of the 
fact that buying costs (including the salaries and related 
expenses of the  Company's buyers) and certain warehousing costs 
contain some fixed elements and therefore did not rise 
commensurately with increased sales levels.  The improvement in 
buying and warehousing costs was partially offset by an increase 
in the cost of merchandise.  Gross profit percentage in the other 
retail stores increased to 40.7% in Fiscal 1996 from 28.0% in the 
prior year, primarily due to a greater sales contribution by 
higher margin Toy Park stores and a higher mix of lower margin 
merchandise in Fiscal 1995.

Selling and administrative expenses, excluding the provision for 
restructuring, increased 63.9% to $17.7 million in Fiscal 1996 
from $10.8 million in the prior year, primarily as a result of 
changes in the store base.  Selling and administrative expenses 
at Noodle Kidoodle stores increased to $13.7 million in Fiscal 
1996 from $3.2 million in the prior year, primarily as a result 
of higher direct store expenses, which increased by $6.8 million, 
higher advertising expenses, which increased by $2.2 million, and 
higher home office expenses. This increase was offset by a 
decrease in selling and administrative expenses at the other 
retail stores to $1.7 million in Fiscal 1996 from $5.3 million in 
the prior year, principally attributable to a decrease in direct 
store expenses as a result of the closing of six Playworld stores 
at the end of Fiscal 1995.  Selling and administrative expenses 
as a percentage of net sales increased to 55.0% in Fiscal 1996 
from 46.3% in the prior year.  The primary factors in the 
increase were the  higher operating costs of the Noodle Kidoodle 
stores and increased home office expenses resulting from the 
Company's rapid expansion program.

Provision for restructured operations related to the closing of 
certain other retail stores was $0.5 million in Fiscal 1996, 
compared to $3.9 million in the prior year.  This included losses 
from store operations from the date of announcement until 
closing, employee severance costs, estimated lease liabilities, 
losses on liquidation of inventories and disposition of assets 
and other related restructuring costs.


                           -13-
<PAGE>

Operating loss decreased 22.4% to $5.9 million in Fiscal 1996 
from $7.6 million in the prior year.  Excluding restructuring 
charges, the loss from operations would have been $5.4 million 
for the period ended February 3, 1996 compared to $3.7 million in 
the prior year.

Net loss from continuing operations increased 17.8% to $5.3 
million ($.99 per share) in Fiscal 1996 from $4.5 million ($.86 
per share) in the prior year.  Excluding restructuring charges, 
the net loss would have been $4.8 million ($.90 per share) in 
Fiscal 1996 compared to $2.2 million ($.41 per share) in the 
prior year.  The net loss in Fiscal 1996 included no tax benefit 
while the prior fiscal year included a tax benefit of $2.8 
million.  At February 3, 1996, the Company had approximately 
$15.0 million of net operating loss carryforwards.  The 
additional week in the Fiscal 1996 year had no material impact on 
the net loss from continuing operations.

Discontinued Operations

Net sales decreased 54.2% to $51.9 million in Fiscal 1996 from 
$113.2 million in the prior year.  This decrease resulted 
primarily from discontinuance of the wholesale business, 
effective August 30, 1995.

Operating loss before provision for discontinued operations was 
$1.9 million in Fiscal 1996 compared to operating income of $1.8 
million for the comparable period in the prior year.

Provision for discontinued operations represents a loss of $7.1 
million related to the disposal of the wholesale business, 
including estimated losses through the disposal period and the 
anticipated sale of two of the Company's distribution centers, 
net of income tax expense of $1.6 million.

Net loss from discontinued operations was $9.1 million ($1.70 per 
share) in Fiscal 1996 including the $7.1 million ($1.34 per 
share) provision for discontinued operations, as compared to net 
income of $1.1 million ($.21 per share) for the prior year.

LIQUIDITY AND CAPITAL RESOURCES

During the past three fiscal years the Company satisfied the cash 
requirements for its continuing retail operations principally 
through the sale of securities, cash flows from discontinued 
wholesale operations and internal cash balances.  These cash 
requirements principally include operating losses, working 
capital requirements and expenditures for new store openings.



                              -14-
<PAGE>
<TABLE>
<CAPTION>
                                              Fiscal Years Ended
                                        1997         1996         1995
                                                (In thousands)

<S>                                   <C>          <C>          <C>
Net cash provided by (used in)
 Operating activities:
  Continuing operations               $ (9,438)    $(7,281)     $(1,466)
  Discontinued operations               (1,585)     12,128        9,066
 Investing activities                   (1,798)     (8,960)      (2,472)
 Financing activities                   16,882         477           16_

Net increase (decrease) in cash
 and cash equivalents                    4,061      (3,636)       5,144
Cash and cash equivalents -
 beginning of year                       7,272      10,908        5,764
Cash and cash equivalents -
 end of year                          $ 11,333     $ 7,272      $10,908

</TABLE>

During Fiscal 1997, the Company generated $16.9 million of cash 
from financing activities, principally from the sale of new 
Common Stock, the net proceeds of which were approximately $16.0 
million.  Net cash used in investing activities was $1.8 million, 
composed of property additions for new stores and for upgrading 
the stores' point-of-sale computer system, which together totaled 
$9.4 million, offset by $7.6 million of proceeds from the sale of 
property from discontinued operations.  Cash was also used to 
fund $9.4 million of cash requirements for continuing operations, 
attributable to a net loss of $7.5 million and increased working 
capital needs of $4.2 million due to new store openings and 
increased inventory levels, offset by non-cash charges of $2.3 
million.  Inventory increased from $10.3 million at February 3, 
1996 to $17.3 million at February 1, 1997, primarily resulting 
from new store openings.  As a result of the foregoing, cash and 
cash equivalents increased during the year by $4.1 million.

During Fiscal 1996, the Company generated $12.1 million of cash 
from discontinued operations, primarily attributable to 
reductions in inventory and other working capital of $20.4 
million  and $.8 million of non-cash charges offset by a net loss 
of $9.1 million, which included a $7.1 million provision for the 
discontinuance of the wholesale operations.  This cash was used 
primarily to fund $7.3 million of cash requirements for 
continuing retail operations, attributable to increases in 
working capital needs of $3.5 million due to new store openings 
and increased inventory levels as well as a net loss of $5.3 
million.  Inventory increased from $4.3 million at January 28, 
1995 to $10.3 million at February 3, 1996 primarily as a result 
of new store openings.  The Company also used cash to fund 
investing activities of $9.0 million, primarily for the purchase 
of fixed assets for new stores.  As a result of the foregoing, 
cash and cash equivalents decreased during the year by $3.6 
million.

During Fiscal 1995, the Company generated $9.1 million of cash 
from discontinued operations, primarily attributable to 
reductions in working capital of $7.2 million,  net income of 
$1.1 million and $.8 million of non-cash charges.  This cash was 


                             -15-
<PAGE>

used primarily to fund $1.5 million of cash requirements for 
continuing retail operations, attributable to a net loss of $4.5 
million offset by decreased working capital needs of $1.7 
million.  Inventory decreased from $6.3 million at January 29, 
1994 to $4.3 million at January 28, 1995 as a result of the 
closing of six Playworld stores.  The Company also used cash and 
$1.0 million of proceeds received from the sale of marketable 
securities to fund $4.0 million of property additions, primarily 
for the purchase of fixed assets for new stores.  As a result of 
the foregoing, cash and cash equivalents increased during the 
year by $5.1 million.

During the past several fiscal years, the Company did not require 
any cash borrowings under its $10.0 million revolving credit 
line, which expired in June 1995.  In February 1996 the Company 
obtained a line of credit from a bank which is unsecured, and 
provides for maximum  outstandings of $10.0 million in short-term 
loans and letters of credit.  The expiration of that line of 
credit has been extended to May 31, 1997.  The Company is 
currently evaluating financing proposals from several lenders to 
replace this expiring line of credit. While the Company expects 
to enter into a new financing agreement prior to the expiration 
of the current line of credit, there is no assurance that 
financing will be available in amounts or on terms acceptable to 
the Company.

The Company expects to fund its near-term cash requirements 
principally from its existing cash balances.  The Company expects 
to finance its long-term expansion plan principally with 
externally generated funds, which may include borrowings under 
future credit facilities, and through the sale of equity, equity-
related or debt securities.  There can be no assurance that 
financing will be available in amounts, or at rates or on terms 
and conditions acceptable to the Company.  

The Company anticipates that capital expenditures in Fiscal 1998 
will be approximately $1.6 million, primarily to finance new 
stores.

The Company has available net operating loss carryforwards of 
approximately $18.0 million for income tax purposes.

Seasonality

The Company's operations are highly seasonal and approximately 
42% of its revenues fall within the Company's fourth quarter 
which coincides with the Christmas selling season.  New stores 
are expected to be opened throughout the year, but generally 
before the Christmas selling season, which will make the 
Company's fourth quarter revenues an even greater percentage of 
the total year's revenues.  Operations during the first three 
quarters are not expected to be profitable for the foreseeable 
future.


                           -16-
<PAGE>

Impact of Inflation

The impact of inflation on the Company's results of operations 
has not been significant.  The Company attempts to pass on 
increased costs by increasing product prices over time.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

Reference is made to Item 14.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
        ACCOUNTING AND FINANCIAL DISCLOSURE.

None.

                          PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

Information with respect to directors and executive officers of 
the Company is incorporated herein by reference to the 
information set forth under the captions "Election of Directors", 
"Executive Officers", and "Compliance with Section 16(a) of the 
Exchange Act" in the Company's Proxy Statement for its 1997 
Annual Meeting of Stockholders (the "1997 Proxy Statement").

ITEM 11. EXECUTIVE COMPENSATION.

Information with respect to executive compensation is 
incorporated herein by reference to the information set forth 
under the captions, "Committees, Meetings, and Director 
Compensation" and "Executive Compensation", excluding the 
information under the captions "Executive Compensation - 
Compensation and Stock Option Committee Report on Executive 
Compensation" and "Executive Compensation - Performance Graph", 
in the Company's 1997 Proxy Statement.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
         MANAGEMENT.

Information with respect to security ownership is incorporated 
herein by reference to the information set forth under the 
caption "Security Ownership" in the Company's 1997 Proxy 
Statement.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

Information with respect to certain relationships and related 
transactions is incorporated herein by reference to the 
information, if any, set forth under the caption "Certain 
Relationships and Related Transactions" in the Company's 1997 
Proxy Statement.



                              -17-
<PAGE>


                         PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENTS, SCHEDULES AND REPORTS ON
         FORM 8-K.

(a) 1. Financial Statements                             Page

       Independent auditor's report                     F-1

       Consolidated balance sheets at February
         1, 1997 and February 3, 1996                   F-2

       Consolidated statements of operations for
         the years ended February 1, 1997, 
         February 3, 1996 and January 28, 1995          F-3

       Consolidated statements of stockholders'
         equity for the years ended February 1,
         1997, February 3, 1996 and January 28, 1995    F-4

       Consolidated statements of cash flows for
         the years ended February 1, 1997, February
         3, 1996 and January 28, 1995                   F-5

       Notes to consolidated financial statements       F-6

    2.  Schedules

VIII.  Valuation and qualifying accounts (available on
      request)

All other schedules have been omitted because they are not 
applicable or the required information is shown in the financial 
statements or the notes thereto.

The individual financial statements and schedules of Registrant 
have been omitted since consolidated financial statements have 
been filed and Registrant is primarily an operating company and 
all subsidiaries included in the consolidated financial 
statements filed are wholly-owned subsidiaries.

Shareholders may obtain a copy of any exhibit not contained 
herein free of charge by writing to Kenneth S. Betuker, Vice 
President, Chief Financial Officer and Secretary, Noodle 
Kidoodle, Inc., 105 Price Parkway, Farmingdale, New York 11735.



                             -18-
<PAGE>

3.  Index to Exhibits

    (a)  The following documents are filed as Exhibits to this
         document:
<TABLE>
<CAPTION>
      Exhibit
      Number    Description of Document

<S>             <C>
      3.1       Certificate of Incorporation of the Registrant
                currently in effect, with all amendments thereto
                (Incorporated by reference to Exhibit 3.1 to
                Registrant's Form S-1 Registration Statement
                (Commission File No. 33-65029), effective
                February 13, 1996)

     3.2       (New York) Certificate of Merger of Noodle
               Kidoodle, Inc., a New York corporation, into
               Noodle Kidoodle, Inc., a Delaware corporation
               (Incorporated by reference to Exhibit 3.2 to
               Registrant's Form S-1 Registration Statement
               (Commission File No. 33-65029), effective
               February 13, 1996)

     3.3       Agreement and Plan of Merger of Noodle Kidoodle,
               Inc., a New York corporation, and Noodle
               Kidoodle, Inc., a Delaware corporation
               (Incorporated by reference to Exhibit 3.3 to
               Registrant's Form S-1 Registration Statement
               (Commission File No. 33-65029), effective
               February 13, 1996)

     3.4       By-laws of Registrant (Incorporated by reference
               to Exhibit 3.4 to Registrant's Form S-1
               Registration Statement(Commission File No. 33-
               65029), effective February 13, 1996)

    3.5       (Delaware) Certificate of Merger of Noodle
              Kidoodle, Inc., a New York corporation into
              Noodle Kidoodle, Inc., a Delaware corporation
              (Incorporated by reference to Exhibit 3.5 to
              Registrant's Form S-1 Registration Statement
              (Commission File No. 33-65029), effective
              February 13, 1996)

     3.6*     Plan of Merger of C.W.P.W., Inc., a Michigan
              corporation, into Noodle Kidoodle, Inc., a
              Delaware corporation

     3.7*     Certificate of Ownership and Merger of C.W.P.W.,
              Inc., a Michigan corporation, into Noodle
              Kidoodle, Inc., a Delaware corporation



                                -19-
<PAGE>


     4.1      Rights Agreement, dated as of May 6, 1988,
              between Registrant and Manufacturers Hanover
              Trust Company, as Rights Agent (Incorporated by
              reference to Registrant's Report on Form 8-K
              dated May 6, 1988 and the exhibits filed
              therewith)

     4.2      First Amendment to Rights Agreement dated as of
              November 22, 1991 (Incorporated by reference to
              Registrant's Report on Form 8-K, dated November
              22, 1991, and the exhibits filed therewith)

    10.1      Stock Incentive Plan and Outside Directors Stock
              Option Plan, dated April 26, 1994 (Incorporated
              by reference to Registrant's Form S-8
              Registration Statement (Commission File No. 33-
              82104), effective July 26, 1994 and the exhibits
              filed therewith)

    10.2      Employment Agreement by and between Registrant
              and Stanley Greenman dated as of February 1,
              1995 (Incorporated by reference to Registrant's
              Annual Report on Form 10-K for the fiscal year
              ended January 28, 1995)

    10.3      Employment Agreement by and between Registrant
              and Stewart Katz dated as of February 1, 1995
              (Incorporated by reference to Registrant's
              Annual Report on Form 10-K for the fiscal year
              ended January 28, 1995)

    10.4      Non-Contributory Insured Medical Reimbursement
              Plan (Incorporated by reference to Exhibit 10.05
              to Registrant's Annual Report on Form 10-K for
              the fiscal year ended January 30, 1993)

    10.5      Agreement and Plan of Merger dated February 1,
              1994 by and between Registrant and certain
              wholly-owned subsidiaries of the Registrant
              (Incorporated by reference to Exhibit 10.08 to
              Registrant's Annual Report on Form 10-K for
              fiscal year ended January 29, 1994)

     10.6    Amendment to Outside Directors Stock Option Plan,
             dated December 13, 1995 (Incorporated by
             reference to Exhibit 10.6 to Registrant's Form S-
             1 Registration Statement (Commission File No. 33-
             65029), effective February 13, 1996)

     10.7*   Purchase and Sale Agreement - Farmingdale Facility



     11.1*  Computation of Earnings Per Share 
            




                               -20-
<PAGE>

     21.1*  Subsidiaries of Registrant 

     27.0*  Financial Data Schedule
</TABLE>

     (b)  The following documents are filed as Schedules to
          this Document:

     Schedule
     Number        Description of Document

     VIII          Valuation and Qualifying Accounts for the
                   Fiscal Years Ended February 1, 1997, February
                   3, 1996 and January 28, 1995

(b)  Reports on Form 8-K

    None

    * Filed herewith








                                  -21-
<PAGE>





                        SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the 
Securities Exchange Act of 1934, the Registrant has caused 
this report to be signed on its behalf by the undersigned, 
thereunto duly authorized.

                                 NOODLE KIDOODLE, INC.
                                 (Registrant)

April 24, 1997              BY:  /s/Stanley Greenman
                                 Stanley Greenman
                                 Chairman of the Board,
                                 Chief Executive Officer


Pursuant to the requirements of the Securities Exchange Act 
of 1934, this report has been signed below by the following 
persons on behalf of the Registrant in the capacities and on 
the date indicated.


/s/Stanley Greenman              /s/Robin Farkas
Stanley Greenman                 Robin Farkas, Director
Chairman of the Board,
Chief Executive Officer,
and Treasurer                    /s/Lester Greenman
(Principal Executive Officer)    Lester Greenman, Director


/s/Stewart Katz                  /s/Joseph Madenberg
Stewart Katz, President,         Joseph Madenberg, Director
Chief Operating Officer,
Assistant Secretary and Director
                                 /s/Melvin C. Redman
                                 Melvin C. Redman, Director
/s/Kenneth S. Betuker
Kenneth S. Betuker
Vice President,                  /s/Barry W. Ridings
Chief Financial Officer          Barry W. Ridings, Director
and Secretary
(Principal Financial and
Accounting Officer)              /s/Robert Stokvis
                                 Robert Stokvis, Director





                              -22-
<PAGE>




                INDEPENDENT AUDITORS' REPORT


To the Stockholders and Board of Directors of Noodle 
Kidoodle, Inc.

We have audited the accompanying consolidated balance sheets 
of Noodle Kidoodle, Inc. and Subsidiaries as of February 1, 
1997 and February 3, 1996 and the related consolidated 
statements of operations, stockholders' equity, and cash 
flows for each of the three years in the period ended 
February 1, 1997.  Our audits also include the financial 
statement schedule listed in the index at Item 14(a)2.  
These financial statements are the responsibility of the 
Company's management.  Our responsibility is to express an 
opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally 
accepted auditing standards.  Those standards require that 
we plan and perform the audit to obtain reasonable assurance 
about whether the financial statements are free of material 
misstatement.  An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the 
financial statements.  An audit also includes assessing the 
accounting principles used and significant estimates made by 
management, as well as evaluating the overall financial 
statement presentation.  We believe that our audits provide 
a reasonable basis for our opinion.

In our opinion, the financial statements referred to above 
present fairly, in all material respects, the consolidated 
financial position of Noodle Kidoodle, Inc. and Subsidiaries 
as of February 1, 1997 and February 3, 1996 and the results 
of their operations and cash flows for each of the years in 
the three year period ended February 1, 1997 in conformity 
with generally accepted accounting principles.  Further, in 
our opinion, the above referenced financial statement 
schedule, when considered in relation to the basic 
consolidated financial statements taken as a whole, presents 
fairly in all material respects the information set forth 
therein.



Janover Rubinroit, LLC

/s/Janover Rubinroit, LLC

Garden City, New York
March 31, 1997


                                 F-1
<PAGE>

<TABLE>

                 NOODLE KIDOODLE, INC. AND SUBSIDIARIES
                      CONSOLIDATED BALANCE SHEETS
                 February 1, 1997 and February 3, 1996

<CAPTION>
                                                 February 1, February 3,
                                                    1997        1996
                                             (In thousands except share data)

<S>                                               <C>         <C>
                                ASSETS

Current assets:
 Cash and cash equivalents                         $11,333    $ 7,272
 Merchandise inventories                            17,318     10,328
 Prepaid expenses and other current assets           2,752      3,043
 Net assets of discontinued operations                   -      3,584

  Total current assets                              31,403     24,227

Property, plant and equipment at cost               23,687     16,535
 Less accumulated depreciation                       4,104      3,541
                                                    19,583     12,994

Other assets                                            50         55

 Total Assets                                      $51,036    $37,276


                  LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
 Current maturities of long-term debt              $    18    $     -
 Trade accounts payable                              5,049      5,283
 Accrued expenses and taxes                          7,092      4,913
 Net liabilities of discontinued operations          2,425          -

  Total current liabilities                         14,584     10,196

Long-term debt                                         753          -

Commitments and contingencies                            -          -

Stockholders' equity:
 Preferred stock-authorized 1,000,000 shares,
  par value $.001 (none issued)                          -          -
 Common stock-authorized 15,000,000 shares,
  par value $.001; issued 8,503,901 and
  6,300,401 shares, respectively                         9          6
 Capital in excess of par value                     43,063     26,955
 Retained earnings (deficit)                        (3,581)     3,911
                                                    39,491     30,872
Less treasury stock, at cost, 924,261 shares         3,792      3,792

  Total stockholders' equity                        35,699     27,080

Total Liabilities and Stockholders' Equity         $51,036    $37,276




The accompanying notes are an integral part of the financial statements.

</TABLE>

                                  F-2
<PAGE>
<TABLE>

                         NOODLE KIDOODLE, INC. AND SUBSIDIARIES
                          CONSOLIDATED STATEMENTS OF OPERATIONS
                                For the Fiscal Years Ended
               February 1, 1997, February 3, 1996 and January 28, 1995

<CAPTION>
                                            February 1,    February 3,    January 28,
                                               1997           1996           1995
                                              (In thousands except share data)

<S>                                        <C>            <C>            <C>
Net sales                                    $59,410        $32,143        $23,308

Costs and expenses:
 Cost of products sold including
  buying and warehousing costs                36,542         19,825         16,192
 Selling and administrative expenses          31,124         17,680         10,790
 Provision for restructured operations             -            500          3,900
                                              67,666         38,005         30,882

 Operating loss                               (8,256)        (5,862)        (7,574)
Interest income                                  839            633            372
Interest expense                                 (75)           (43)           (75)
 Loss from continuing operations
  before income taxes                         (7,492)        (5,272)        (7,277)
Income taxes (benefit)                             -             -          (2,787)

 Net (loss) from continuing operations        (7,492)        (5,272)        (4,490)

Discontinued operations:
 Income (loss) net of income tax
  expense of $0, $0 and $685, respectively         -         (1,914)         1,096
 Operating loss of $7,305  including gain
  from disposal of assets and income taxes
  of $1,602                                        -         (7,145)             -

 Net income (loss) from discontinued
  operations                                       -         (9,059)         1,096

 Net (loss)                                  $(7,492)      $(14,331)       $(3,394)

Net income (loss) per share:
 Continuing operations                       $ (1.00)      $   (.99)       $  (.86)
 Discontinued operations                           -          (1.70)           .21

 Net (loss) per share                        $ (1.00)      $  (2.69)       $  (.65)

Weighted average shares outstanding        7,487,803      5,320,137      5,220,222








The accompanying notes are an integral part of the financial statements.
</TABLE>



                                  F-3
<PAGE>
<TABLE>

                          NOODLE KIDOODLE, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                                For the Fiscal Years Ended
                 February 1, 1997, February 3, 1996 and January 28, 1995
                                   (In thousands)
<CAPTION>
                                     Common Stock  Capital in  Retained   Treasury Stock
                                                    Excess of  Earnings      (at Cost)
                                    Shares  Amount  Par Value  (Deficit)  Shares   Amount

<S>                                 <C>    <C>      <C>        <C>        <C>      <C>     
Balance - January 29, 1994          6,119  $  612    $25,608    $21,636     924    $3,792
 Exercise of stock options
  including related tax benefits      169      17        193         --      --        --
 Tender of shares as payment
  for options exercised              (103)    (10)        --         --      --        --
 Net loss for the year                 --      --         --     (3,394)     --        --

Balance - January 28, 1995          6,185     619     25,801     18,242     924     3,792
 Exercise of stock options            115      12        529         --      --        --
 Change in par value of
  common stock                         --    (625)       625         --      --        --
 Net loss for the year                 --      --         --    (14,331)     --        --

Balance - February 3, 1996          6,300       6     26,955      3,911     924     3,792
 Common stock offering, net         2,180       3     16,007          -       -         -
 Exercise of stock options             24       -        101          -       -         -
Net loss for the year                   -       -          -     (7,492)      -         -

Balance - February 1, 1997          8,504  $    9    $43,063    $(3,581)    924    $3,792










The accompanying notes are an integral part of the financial statements.
</TABLE>




                                      F-4
<PAGE>

<TABLE>

                         NOODLE KIDOODLE, INC. AND SUBSIDIARIES
                          CONSOLIDATED STATEMENTS OF CASH FLOWS
                               For the Fiscal Years Ended
               February 1, 1997, February 3, 1996 and January 28, 1995
                                  (In thousands)
<CAPTION>
                                              February 1,     February 3,     January 28,
                                                 1997            1996            1995

<S>                                           <C>             <C>             <C>       
Cash flows from operating activities:
 Net loss from continuing operations           $(7,492)        $(5,272)        $(4,490)
 Adjustments to reconcile to net cash 
  provided (used):
    Depreciation                                 1,926           1,028             499
    Restructuring charges - non-cash portion         -             500             834
    Loss on disposal of fixtures and equipment     327               -               -
    Decrease (increase) in non-cash                  -               -               -
      working capital accounts:
      Merchandise inventories                   (6,990)         (5,998)          1,989
      Prepaid expenses and other current assets    291             (63)         (1,905)
      Trade accounts payable                      (234)          3,021            (125)
      Accrued expenses and taxes                 2,734            (497)          1,732 
 
 Net cash used in continuing operations         (9,438)         (7,281)         (1,466)

 Net income (loss) from discontinued
  operations                                         -          (9,059)          1,096
 Adjustments to reconcile to net cash
  provided (used):
   Decrease (increase) in non-cash working
   capital accounts and other                   (1,585)         21,187           7,970
 Net cash provided by (used in)
  discontinued operations                       (1,585)         12,128           9,066

 Net cash provided by (used in) operating
  activities                                   (11,023)          4,847           7,600

Cash flows from investing activities:
 Proceeds from sale of securities                    -               -           1,000
 Proceeds from sales of property - 
  discontinued operations                        7,594               -               -
 Property additions:
  Continuing operations                         (9,397)         (8,877)         (2,751)
  Discontinued operations                            -             (86)         (1,213)
Other                                                5               3             492

 Net cash used in investing activities          (1,798)         (8,960)         (2,472)

Cash flows from financing activities:
 Proceeds from sale of common stock             16,010               -               -
 Increase in long-term debt                        780               -               -
 Reduction of long-term debt                        (9)            (64)            (64)
 Exercise of employee options                      101             541              80
 Net cash provided by financing
  activities                                    16,882             477              16
 Net increase (decrease) in cash and cash
  equivalents                                    4,061          (3,636)          5,144
 Cash and cash equivalents - beginning of year   7,272          10,908           5,764

 Cash and cash equivalents - end of year       $11,333         $ 7,272         $10,908

Supplemental cash flow information:
 Net cash paid (received) during the year for:
  Interest expense                             $    75         $    43         $    75
  Income taxes, net                                  -          (1,512)            328

The accompanying notes are an integral part of the financial statements.
</TABLE>



                                       F-5
<PAGE>


             NOODLE KIDOODLE, INC. AND SUBSIDIARIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


NOTE 1 - SIGNIFICANT ACCOUNTING POLICIES:

The following summary of the Company's major accounting policies is 
presented to assist in the interpretation of the financial statements.

Principles of consolidation
The consolidated financial statements include the accounts of the parent 
company and all subsidiary companies.  All significant intercompany 
balances and transactions are eliminated in consolidation.  The Company and 
its subsidiaries are on a 52-53 week accounting period ending on the 
Saturday closest to January 31.  Fiscal 1997 and 1995 each contained 52 
weeks and Fiscal 1996 contained 53 weeks.

Description of business
The Company is a specialty retailer of a broad assortment of educationally 
oriented, creative and non-violent children's products, including toys, 
books, games, video and audio tapes, computer software, crafts, and other 
learning products.

Cash equivalents and short-term investments
All highly liquid investments purchased with a maturity of three months or 
less are considered to be cash equivalents.  The Company places its 
temporary cash investments in high grade instruments with high credit 
quality financial institutions and, by policy, limits the amount of credit 
exposure to any one financial institution.

Inventories
Inventories are stated at the lower of cost (first-in, first-out) or 
market.

Earnings per share
The computation of earnings per share is based on the weighted average 
number of outstanding common shares.  The inclusion of common stock 
equivalents had no significant dilutive effect or were antidilutive and 
therefore, were not utilized in the computations of net income (loss) per 
share.

Property, plant and equipment
Plant and equipment is stated at cost and is depreciated on a straight-line 
basis over estimated useful lives.  Repairs and maintenance are charged to 
expense as incurred; renewals and betterments, which significantly extend 
the useful lives of existing plant and equipment, are capitalized.

Leasehold improvements are amortized over the terms of the respective 
leases or over their useful lives, whichever is shorter.  Useful lives of 
other plant and equipment varie among the classifications, but range for 
buildings and improvements from 10-40 years and for fixtures and equipment 
from 4-10 years.





                                   F-6
<PAGE>


Pre-opening expenses
Costs incurred in the opening of new stores are amortized over the first 
twelve months of operations.

Income taxes
Deferred taxes provided under SFAS No. 109 result principally from 
temporary differences in depreciation, capitalized inventory costs, 
restructuring charges, and allowance for doubtful accounts.

Use of estimates
The preparation of financial statements in conformity with generally 
accepted accounting principles requires management to make estimates and 
assumptions that affect the reported amounts of assets and liabilities at 
the date of the financial statements and the reported amounts of revenue 
and expense during the reporting period.  Actual results could differ from 
those estimates.

Fair value disclosures
The carrying amounts of cash and cash equivalents, other current assets, 
accounts payable and other current liabilities approximates fair value 
because of the short term maturity of these instruments.  The stated value 
of long-term debt, including current maturities, approximates fair value.

Accounting changes
Effective February 4, 1996, the Company adopted Statement of Financial 
Accounting Standards ("SFAS") No. 121, "Accounting for The Impairment of 
Long-Lived Assets and for Long-Lived Assets to be Disposed of".  This 
statement requires companies to write down to estimated fair value long-
lived assets that are impaired.  The adoption of SFAS No. 121 resulted in 
no impairment loss required to be recognized for applicable assets of 
continuing operations.

Effective February 4, 1996, the Company adopted SFAS No. 123, "Accounting 
for Stock-Based Compensation", which encourages, but does not require, 
recognition of compensation expense for all stock-based awards granted to 
employees.  The Company has adopted the disclosure only provisions, and 
accordingly, no compensation cost has been recognized for the stock option 
plans.  The Company's stock compensation plans are discussed in Note 8.


NOTE 2 - DISCONTINUED OPERATIONS:

On August 30, 1995, the Company adopted a formal plan to discontinue its 
wholesale business segment.  The plan provided for the sale of two of the 
Company's distribution centers and the disposition through sale or 
liquidation of substantially all of the operating assets of such segment.

The operations and net assets of the wholesale business segment are being 
accounted for as a discontinued operation, and accordingly, its operating 
results and net assets are reported in this manner in all periods presented 
in the accompanying consolidated financial statements.

In connection with discontinuing its wholesale operations, the Company 
recorded a provision of $7.1 million in the fiscal quarter ended July 29, 
1995 for (i)estimated gains or losses on the sale or liquidation of 


                               F-7
<PAGE>


wholesale assets and (ii) estimated losses until such disposal or 
liquidation is completed.

Summary of operating results from discontinued operations are as follows:
<TABLE>
<CAPTION>
                                       Fiscal Years Ended
                           February 1,     February 3,     January 28,
                              1997            1996            1995
                                         (In thousands)

<S>                        <C>             <C>              <C>
Net sales                    $     -        $51,931         $113,194
Gross profit                       -          9,726           24,604
Operating income (loss)            -         (1,914)           1,781
Provision for discontinued
 operations                        -          7,145                -
Net income (loss)                  -         (9,059)           1,096

</TABLE>

Net assets of this segment at February 3, 1996 consisted principally of 
accounts receivable and properties of $5,131,000 less accounts payable 
accrued expenses and capital lease obligations of $1,547,000.  Net 
liabilities of this segment at February 1, 1997 consisted principally of 
accounts payable, accrued expenses and capitalized lease obligations of 
$3,712,000 less accounts receivable and properties of $1,287,000.



NOTE 3 - PROPERTY, PLANT AND EQUIPMENT:
<TABLE>
<CAPTION>
                                  Fiscal Years Ended
                              February 1,     February 3,
                                 1997            1996
                                    (In thousands)

<S>                           <C>           <C>
Land                             $   272    $   272
Building and improvements          1,665      1,658
Fixtures and equipment            10,735      6,931
Leasehold improvements            11,015      7,674
                                  23,687     16,535

Less accumulated depreciation     (4,104)    (3,541)

                                 $19,583    $12,994
</TABLE>





                                  F-8
<PAGE>


NOTE 4 - ACCRUED EXPENSES AND TAXES:
<TABLE>
<CAPTION>
                                 Fiscal Years Ended
                              February 1,     February 3,
                                 1997            1996
                                    (In thousands)

<S>                           <C>               <C> 
Payroll and related benefits     $  752         $  468  
Rent and occupancy                1,532            512
Insurance                           312            276
Restructuring charges             1,424          1,929
Fixtures and equipment              602            297
Other                             2,470          1,431

                                 $7,092         $4,913

</TABLE>












                                F-9
<PAGE>



NOTE 5 - LONG-TERM DEBT:

Long-term debt consists of the following:
<TABLE>
<CAPTION>
                                    Fiscal Years Ended
                                 February 1,  February 3,
                                    1997         1996
                                      (In thousands)

<S>                              <C>          <C>
Bank credit line                    $  -         $  -

8% unsecured promissory note,
 due in quarterly installments
 through 2016                        771            -

                                     771            -

Less current maturities               18            -

                                    $753         $  -
</TABLE>

The Company has an unsecured credit line with a bank which provides for 
maximum borrowings of $10 million until May 31, 1997, to be used to meet 
the Company's normal short term working capital needs.  Interest on 
borrowings will be at either the bank's prime rate or at a Eurodollar rate.  
The Company had no borrowings under this agreement during Fiscal 1997 and 
1996.  Annual maturities of long-term debt during the next five years are 
$18,000, $20,000, $21,000, $23,000, and $25,000.

NOTE 6 - COMMITMENTS AND CONTINGENCIES:

Minimum annual commitments under non-cancelable leases in effect at 
February 1, 1997 are as follows:
<TABLE>
<CAPTION>
                                                Sublease
                           Operating             Rental
                             Leases              Income
                                  (In thousands)

<S>                        <C>                  <C>
1998                       $ 8,243              $   360
1999                         8,833                  150
2000                         8,932                    -
2001                         8,998                    -
2002                         9,125                    -
Thereafter                  42,331                    -

Total minimum obligations  $86,462              $   510
</TABLE>

At February 1, 1997, the Company and its subsidiaries were lessees of 
stores and transportation equipment under various leases.  In addition to 
fixed rents and rentals based on sales, certain of the leases require the 
payment of taxes and other costs.  Some leases include renewal options.





                                 F-10
<PAGE>


Rental expense (income) for operating leases was as follows:
<TABLE>
<CAPTION>
                                  Fiscal Years Ended
                         February 1,  February 3,  January 28,
                            1997         1996         1995
                                    (In thousands)

<S>                      <C>          <C>          <C>
Minimum rentals            $ 5,430      $3,089       $1,850
Taxes and other costs        2,115       1,335        1,027
Sublease rentals              (642)       (916)        (953)

                           $ 6,903      $3,508       $1,924
</TABLE>

Litigation
Several lawsuits are pending against the Company.  In the opinion of 
management, the Company has meritorious defenses or is covered by 
insurance, and the Company's liability, if any, when ultimately determined, 
will not be material.

Employment and consulting agreements
The Company has employment and consulting agreements with certain 
directors, officers, and employees.  Certain agreements provide for minimum 
salary levels as well as for incentive bonuses which are payable if 
specified performance goals are attained.


NOTE 7 - CAPITAL STOCK:

Common Stock
On February 13, 1996, the Company completed a public offering of 2.18 
million shares (including the over allotment option) of common stock at 
$8.00 per share.  Proceeds from the offering, net of commissions and 
expenses, were approximately $16.0 million. The net proceeds from the 
offering are being used primarily to finance the Company's store expansion 
plans as well as for general corporate purposes, including approximately 
$1.0 million to improve its MIS systems capabilities.

Preferred stock
The Company has 1,000,000 authorized (non-issued) shares of preferred 
stock, par value $0.001, consisting of 440,000 shares of Series A Junior 
Participating Preferred reserved for use under the Stockholders' Rights 
Plan and the remainder for other unspecified purposes.

Stockholders' rights plan
Each outstanding share of the Company's common stock carries a stock 
purchase right.  Under certain circumstances, as defined in a rights 
agreement, each right may be exercised to purchase 1/100 of a share of 
Series A Junior Participating Preferred Stock for $25.00, subject to 
certain anti-dilution adjustments.  The rights are redeemable by the 
Company or, under certain circumstances, by a third party to whom the 
Company assigns its rights at $.01 each until a person or group acquires 
fifteen percent of the Company's common stock or until they expire on May 
15, 1998.



                              F-11
<PAGE>



Treasury stock
On February 4, 1993, the Company's Board of Directors authorized the 
repurchase from time to time of up to 500,000 shares of its common stock.  
The Company purchased 413,600 shares of common stock at an average price of 
$4.52 per share under this authorization.  In April 1995, the Board 
terminated its stock repurchase program.

NOTE 8 - STOCK OPTIONS:

Stock incentive plan
The Company's Stock Incentive Plan (the "Plan") for key employees and 
consultants, reserves 500,000 shares of common stock for the issuance of 
stock options, stock appreciation rights (SAR's), dividend equivalent 
rights, restricted stock, unrestricted stock and performance shares and is 
administered by the Compensation and Stock Option Committee (the 
"Committee") of the Board of Directors of the Company.

Under the terms of the Plan, options granted may be either non-qualified or 
incentive stock options and the exercise price, determined by the 
Committee, shall be at least 75% (100% in the case of an incentive stock 
option) of the fair market value of a share on the date of grant.  SAR's 
may be granted (subject to specified restrictions) in connection with all 
or any part of, or independently of, any option granted under the Plan.  No 
SAR's, dividend equivalent rights, restricted stock, unrestricted stock or 
performance shares have been granted to date under the Plan.  Options 
granted under the Plan are exercisable in installments; however, no options 
are exercisable within one year or later than ten years from the date of 
grant.

Stock option plan for outside directors
The Company's Outside Directors Stock Option Plan reserves 125,000 shares 
of common stock for the issuance of stock options related to this plan.  
The Stock Option Plan for Outside Directors provides that upon the initial 
election to the Board, each eligible director is granted an option to 
purchase 5,000 shares of common stock and 4,000 shares each year thereafter 
at the fair market value on the date of grant.  The options have a term of 
five years and become exercisable 50% on the first anniversary of the date 
of grant and 50% on the second anniversary of the date of grant.


The following summary sets forth the activity under the Company's stock 
incentive plans:
<TABLE>
<CAPTION>
                                           Fiscal Years Ended
                                 February 1, 1997      February 3, 1996
                               Shares  Price Range   Shares  Price Range

<S>                            <C>     <C>   <C>     <C>     <C>   <C>
Outstanding at beginning
 of year                       580,359 $3.50-$13.13  501,459  $3.50-$ 6.50
Granted                        272,000 $5.63-$ 8.00  213,500  $4.56-$13.13
Exercised                      (23,500)$3.50-$ 4.81 (115,100) $4.00-$ 6.50
Terminated                    (198,000)$4.56-$13.13  (19,500) $4.13-$ 6.50
Outstanding at end of
 year                          630,859 $4.13-$13.13  580,359  $3.50-$13.13
Exercisable at end of
 year                          312,609 $4.13-$13.13  298,078  $3.50-$ 6.50
Available for grant at
 end of year                   253,500               279,250
</TABLE>



                                      F-12
<PAGE>



The Company has adopted the disclosure only provisions of SFAS No. 123, 
"Accounting For Stock Based Compensation", and, accordingly, no 
compensation cost has been recognized for the stock option plans.

The fair value of options at date of grant was estimated using the Black-
Scholes model with the following weighted average assumptions:
<TABLE>
<CAPTION>
                                          Fiscal Years Ended
                                   February 1,          February 3,
                                      1997                 1996

<S>                                <C>                  <C>
Expected life (years)                   5                    5
Risk-free interest rate               6.0%                 6.5%
Expected volatility                  45.3%                35.4%
Dividend yield                        0.0%                 0.0%
</TABLE>

Had compensation for options granted in Fiscal 1997 and 1996 been 
determined consistent with SFAS No. 123, the Company's net loss and net 
loss per share would approximate the pro-forma amounts indicated below (in 
thousands, except share data).
<TABLE>
<CAPTION>
                                          Fiscal Years Ended
                                   February 1,          February 3,
                                      1997                 1996

<S>                                <C>                  <C>
Net loss                           $(7,558)             $(14,400)
Net loss per share                   (1.01)                (2.71)
</TABLE>

The effects of applying SFAS No. 123 in this proforma disclosure are not 
indicative of future effects.  SFAS No. 123 does not apply to awards prior 
to Fiscal 1996, and additional awards in future years are anticipated.

The weighted average fair value of options granted was $4.09 and $5.17 for 
Fiscal 1997 and 1996, respectively.

NOTE 9 - TAXES ON INCOME:

Income taxes (benefit) consist of the following:
<TABLE>
<CAPTION>
                                    Fiscal Years Ended
                           February 1,  February 3, January 28,
                              1997         1996        1995
                                     (In thousands)

<S>                        <C>          <C>          <C>
Current:
  Federal                    $    -      $    -       $(1,429)
  State and local                 -           -             -

                                  -           -        (1,429)
Deferred                          -       1,602          (673)

                                  -       1,602        (2,102)

Discontinued operations           -       1,602           685

Continuing operations        $    -      $    -       $(2,787)
</TABLE>




                                          F-13
<PAGE>

A reconciliation of the statutory federal income tax rate attributable to 
income (loss) from continuing operations to the effective income tax rate 
is as follows:
<TABLE>
<CAPTION>

<S>                          <C>          <C>           <C>        
Federal at statutory rates      (34)%      (34)%         (34)%
State and local taxes
  net of federal tax benefits    (4)        (4)           (4)
Losses with no current tax
  benefit                        38         38             -

                                  -%         -%           (38)%

</TABLE>
The components of deferred tax assets (liabilities) consist of the 
following:
<TABLE>
<CAPTION>
                                         Fiscal Years Ended
                                      February 1,  February 3,
                                         1997         1996
                                           (In thousands)

<S>                                   <C>          <C>
Net operating loss carryforward
 (expires 2012)                         $6,760       $5,742
Capitalizable inventory costs              312          160
Discontinued operations                    992            -
Allowance for doubtful accounts            485          485
Restructured operations and other          778          459

 Gross deferred tax assets               9,327        6,846

Depreciation                              (433)        (126)

 Gross deferred tax liabilities           (433)        (126)

 Net deferred tax assets                 8,894        6,720


Valuation allowance                      8,894        6,720

Net tax assets                          $    -      $    -

</TABLE>
Deferred income taxes result from temporary differences in the recognition 
of revenue and expense for tax and financial statement purposes.  Principal 
items resulting in deferred income tax liabilities or assets are 
differences in depreciation, inventory valuations, restructuring charges 
and allowance for doubtful accounts.

As a result of the Company's decision to discontinue the wholesale business 
segment, the Company has incurred losses for which no current tax benefits 
are available.  Management's decision resulted in a reevaluation of its 
ability to fully recognize its 1995 deferred tax assets.  The provision for 
income taxes for the year ended February 3, 1996 results primarily from a 



                                  F-14
<PAGE>

reduction in net deferred tax assets.  For financial reporting purposes, 
the effective tax rate in Fiscal 1996 represents an increase in the 
valuation allowance of net deferred tax assets to an amount realizable 
based upon taxes paid for prior years without relying on future income.


NOTE 10 - EMPLOYEE RETIREMENT PLANS:

The Company has a 401-k savings plan designed to provide additional 
financial security during retirement by providing eligible employees with 
an incentive to make regular savings contributions.  The Company matches 
10% of the first 4% of compensation contributed by the employee.

The Company participates in various multi-employer pension plans.  
Contributions and costs are determined in accordance with the provisions of 
negotiated labor contracts or terms of the plans.  The Company does not 
administer or control the plans.  One of the plans covering certain former 
employees, to which the Company and many other employers made 
contributions, has been terminated.  The Employee Retirement Income 
Security Act ("ERISA") imposes certain liabilities upon employers who are 
contributors to a multi-employer pension plan in the event of withdrawal or 
termination of such a plan.  During the year, the Company agreed to settle 
its liability for approximately $780,000, payable in quarterly installments 
over 20 years, plus interest at 8% per annum.  The liability was provided 
for in prior periods and was charged to discontinued operations in those 
periods.


NOTE 11 - INDUSTRY SEGMENTS:

The Company operates substantially in one industry segment which includes 
the retail sales of children's toys and other products.


NOTE 12 - PROVISION FOR RESTRUCTURED OPERATIONS:

On August 10, 1994, the Company announced the closing of stores operating 
under the name Playworld Toy Stores and one leased department operation.  A 
provision of $3,900,000 was recorded for restructuring costs representing 
employee severance costs ($550,000), estimated lease liabilities 
($1,050,000), losses on liquidation of inventories ($1,250,000), 
disposition of fixed assets ($1,000,000) and other related restructuring 
costs ($50,000).  This charge increased the net loss for Fiscal 1995 by 
$2,340,000, ($.45 per share).  The Company provided an additional $500,000 
($.09 per share) in Fiscal 1996 primarily to reflect the closing of one 
additional store that was not anticipated previously.


                               F-15
<PAGE>


NOTE 13 - INTERIM FINANCIAL DATA (UNAUDITED):
<TABLE>
<CAPTION>
                               
                                          First     Second       Third       Fourth
                                         Quarter    Quarter     Quarter     Quarter
                                            (In thousands except per share data)

<S>                                      <C>        <C>         <C>         <C>
Fiscal Year Ended February 1, 1997:
  Sales                                  $ 9,113    $ 9,531     $11,845     $28,921
  Gross profit                             3,186      3,446       4,604      11,632
  Net income (loss) - continuing
    operations                           $(2,693)   $(3,075)    $(2,468)    $   744

Net income (loss) per share:             $  (.37)   $  (.41)    $  (.33)    $   .10
Weighted average shares
   outstanding                             7,239      7,558       7,574       7,580

Fiscal Year Ended February 3, 1996:
  Sales                                  $ 3,281    $ 3,939     $ 6,288     $18,635
  Gross profit                             1,162      1,396       2,166       7,594
  Net income (loss):
    Continuing operations                 (1,226)    (1,674)     (2,970)        598
    Discontinued operations                 (840)    (8,219)         --          --
      Net income (loss)                  $(2,066)   $(9,893)    $(2,970)    $   598

  Net income (loss) per share:
    Continuing operations                $  (.23)   $  (.32)    $  (.55)    $   .11
    Discontinued operations                 (.16)     (1.55)         --          --

      Net income (loss) per share        $  (.39)   $ (1.87)    $  (.55)    $   .11
  Weighted average shares
   outstanding                             5,263      5,287       5,356       5,615

</TABLE>
The Company's sales are highly seasonal.  Income (loss) per share 
calculations for each of the quarters are based on the weighted average 
number of shares outstanding for each period and the sum of the quarters 
may not necessarily be equal to the full year income (loss) per share 
amount.
                



                                    F-16
<PAGE>


SCHEDULE VIII - VALUATION AND QUALIFYING ACCOUNTS
<TABLE>
<CAPTION>
                                      For the Fiscal Years Ended
                         February 1, 1997, February 3, 1996 and January 28, 1995
                                             (In thousands)

     Column A              Column B             Column C            Column D     Column E
                                               Additions
                                             (1)         (2)
                         Balance at      Charged to   Charged to   Deductions   Balance at 
                         beginning of    costs and    other                     end of
                         year            expenses     accounts                  year  

<S>                      <C>             <C>          <C>          <C>          <C>
For estimated losses
in collection:

Year ended February 1,
  1997                   $ 1,277         $     -      $     -      $    -     $ 1,277

Year ended February 3,
  1996                   $   983         $   581      $     -      $  287 (a) $ 1,277

Year ended January 28,
  1995                   $   874         $   250      $     -      $  141 (a) $   983



(a)  Write-offs net of recoveries

All amounts are included in discontinued operations.
</TABLE>






<PAGE>

EXHIBIT 11.1
<TABLE>
                                   NOODLE KIDOODLE, INC. AND SUBSIDIARIES
                                      COMPUTATION OF EARNINGS PER SHARE
<CAPTION>

                                                  Fiscal Years Ended
                             February 1,  February 3, January 28,  January 29, January 30,
                                1997         1996        1995         1994         1993
                             (52 weeks)   (53 weeks)  (52 weeks)   (52 weeks)   (52 weeks)


<S>                         <C>          <C>           <C>          <C>         <C> 
(a) Net income (loss)       $(7,491,769) $(14,330,657) $(3,394,364) $  709,487  $1,801,120

(b) Weighted average number
     of shares of common
     stock outstanding during
     year                     7,487,803     5,320,137    5.220,222   5,338,012   5,574,547

Income (loss) per share
 (a/b)                      $     (1.00) $      (2.69) $      (.65) $      .13  $      .32

(c) Incremental shares based
    on the treasury stock
    method for stock options,
    using the average market
    price                       112,631       178,110      141,219      59,673      94,082

(d)Incremental shares based
    on the treasury stock
    method for stock options,
    using the ending market
    price                       112,625       205,168      153,036      82,310      94,082

Income (loss) per common
 and common equivalent
 shares (primary)
 (a/(b+c))                  $      (.99) $      (2.61) $      (.63) $      .13  $      .32

Income (loss) per common
 and common equivalent
 shares assuming full
 dilution (a/(b+d))         $      (.99) $      (2.59) $      (.63) $      .13  $      .32


NOTE:  The inclusion of common stock equivalents were antidilutive in Fiscal 1995, 1996,
       and 1997 and had no significant dilutive effect on all other years presented, and
       therefore, were not utilized in the above computation of income (loss) per share.

</TABLE>




<PAGE>


<TABLE>
<CAPTION>
                             EXHIBIT 21.1
                       SUBSIDIARIES OF REGISTRANT



                                Name(s) Under Which
Name of Subsidiary        Jurisdiction of Incorporation     Subsidiary Does Business

<S>                       <C>                               <C>
M.Z. Catalog Services,              New  Jersey             M.Z. Catalog Services, Inc.
Inc.






</TABLE>

<PAGE>









<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          FEB-01-1997
<PERIOD-START>                             FEB-04-1996
<PERIOD-END>                               FEB-01-1997
<CASH>                                          11,333
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                     17,318
<CURRENT-ASSETS>                                31,403
<PP&E>                                          23,687
<DEPRECIATION>                                   4,104
<TOTAL-ASSETS>                                  51,036
<CURRENT-LIABILITIES>                           14,584
<BONDS>                                              0
                                0
                                          0
<COMMON>                                             9
<OTHER-SE>                                      35,690
<TOTAL-LIABILITY-AND-EQUITY>                    51,036
<SALES>                                         59,410
<TOTAL-REVENUES>                                59,410
<CGS>                                           36,542
<TOTAL-COSTS>                                   36,542
<OTHER-EXPENSES>                                31,124
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  75
<INCOME-PRETAX>                                (7,492)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            (7,492)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (7,492)
<EPS-PRIMARY>                                   (1.00)
<EPS-DILUTED>                                   (1.00)
        

</TABLE>


Exhibit 3.6 

	CERTIFICATE OF OWNERSHIP AND MERGER

	OF

	C.W.P.W., INC.
	(a Michigan corporation) 

	into

	NOODLE KIDOODLE, INC.
	(a Delaware corporation)


It is hereby certified that:

		1.	Noodle Kidoodle, Inc., hereinafter sometimes 
referred to as the "Corporation" is a business corporation of the 
State of Delaware.

		2.	The Corporation is the owner of all of the 
outstanding shares of stock of C.W.P.W., Inc., which is a 
business corporation of the State of Michigan.

		3.	The laws of the jurisdiction of organization of 
C.W.P.W., Inc., permit the merger of a business corporation of 
that jurisdiction with a business corporation of another 
jurisdiction.

		4.	The Corporation hereby merges C.W.P.W., Inc., into 
the Corporation.

		5.	The following are resolutions adopted on November 
26, 1996, by the Board of Directors of the Corporation to merge 
the said C.W.P.W., Inc., into the Corporation:

			RESOLVED that C.W.P.W., Inc., be merged into this 
Corporation, and that all of the estate, property, rights, 
privileges, powers, and franchises of C.W.P.W., Inc., be vested 
in and held and enjoyed by this Corporation as fully and entirely 
and without change or diminution as the same were before held and 
enjoyed by C.W.P.W., Inc., in its name.

			RESOLVED that this Corporation assumes all of the 
obligations of C.W.P.W., Inc., including without limitation all 
obligations arising under leases to which C.W.P.W., Inc., is a 
party.  Additionally, all obligations of C.W.P.W., Inc., which 
had been guarantied by the Corporation shall, on the date of the 
merger, become the primary obligations of the Corporation.

			RESOLVED upon the effectiveness of the merger, all 
property, real, personal and mixed of C.W.P.W., Inc., and all the 
debts due on whatever account to C.W.P.W., Inc., as well as all 
stock subscriptions and other choses in action belonging to 
C.W.P.W., Inc., shall be transferred to and vested in the 
surviving corporation; and all claims, demands, property and 
other interests shall be the property of the surviving 
corporation.  The merger shall have all the effects provided by 
Section 259 of the Delaware General Corporation Law and Section 
450.1724 of the Business Corporation Act of the State of 
Michigan.

			RESOLVED that this Corporation shall cause to be 
executed and filed and/or recorded the documents prescribed by 
the laws of the State of Delaware, by the laws of the State of 
Michigan, and by the laws of any other appropriate jurisdiction 
and will cause to be performed all necessary acts within the 
jurisdiction of organization of C.W.P.W., Inc., and of this 
Corporation and in any other appropriate jurisdiction to 
effectuate this merger.

		6.	The effective time of the Certificate of Ownership 
and Merger shall be January 31, 1997, and that, insofar as the 
General Corporation Law of the State of Delaware shall govern the 
same, said time shall be the effective merger time.

 
Executed on January 14, 1997.


			
						NOODLE KIDOODLE, INC.

    
						By:/s/ Stewart Katz                          
							Stewart Katz, President   	 

 

(..continued)



 

 



KL2:167192.2





Exhibit 3.7

	PLAN OF MERGER

	OF

	C.W.P.W., INC.
	(a Michigan Corporation)

	into

	NOODLE KIDOODLE, INC.
	(a Delaware Corporation)


		PLAN OF MERGER adopted by C.W.P.W., Inc., a business 
corporation organized under the laws of the State of Michigan, by 
resolution of its Board of Directors on  January 9, 1997, and 
adopted by Noodle Kidoodle, Inc., a business corporation organized 
under the laws of the State of Delaware, by resolution of its Board 
of Directors on November 26, 1996.  The names of the corporations 
planning to merge are C.W.P.W., Inc., a business corporation 
organized under the laws of the State of Michigan, and Noodle 
Kidoodle, Inc., a business corporation organized under the laws of 
the State of Delaware.  The name of the surviving corporation into 
which C.W.P.W., Inc., plans to merge is Noodle Kidoodle, Inc.


		1.	C.W.P.W., Inc., is a wholly owned subsidiary of Noodle 
Kidoodle, Inc.

		2.	C.W.P.W., Inc., shall, pursuant to the provisions of 
the Business Corporation Act of the State of Michigan and the 
provisions of the laws of the State of Delaware, be merged with and 
into Noodle Kidoodle, Inc., which shall be the surviving corporation 
on the effective date of the merger and which is sometimes 
hereinafter referred to as the "surviving corporation", and which 
shall continue to exist as said surviving corporation under its 
present name pursuant to the provisions of the laws of the State of 
Delaware.  The separate existence of C.W.P.W., Inc., which is 
sometimes hereinafter referred to as the "non-surviving 
corporation", shall cease on the effective date of the merger in 
accordance with the provisions of the Business Corporation Act of 
the State of Michigan.

		3.	The certificate of incorporation of the surviving 
corporation on the effective date of the merger in the State of 
Delaware will be the certificate of incorporation of said surviving 
corporation and said certificate of incorporation shall continue in 
full force and effect until amended and changed in the manner 
prescribed by the provisions of the laws of the State of Delaware.

		4.	The bylaws of the surviving corporation on the 
effective date of the merger in the State of Delaware will be the 
bylaws of said surviving corporation and will continue in full force 
and effect until changed, altered, or amended as therein provided 
and in the manner prescribed by the provisions of the laws of the 
State of Delaware.  

		5.	The directors and officers in office of the surviving 
corporation on the effective date of the merger in the State of 
Delaware shall be the directors and officers of the surviving 
corporation, all of whom shall hold their directorships and offices 
until the election and qualification of their respective successors 
or until their tenure is otherwise terminated in accordance with the 
bylaws of the surviving corporation.

		6.	Each issued share of the non-surviving corporation 
shall, on the effective date of the merger, be cancelled.  The 
issued shares of the surviving corporation shall not be converted or 
exchanged in any manner, but each said share which is issued at the 
effective date of the merger shall continue to represent one issued 
share of the surviving corporation.

		7.	All of the obligations under existing leases of the 
non-surviving corporation shall, on the date of the merger, be 
assumed by the surviving corporation.

		8.	All obligations of the non-surviving corporation which 
had been guarantied by the surviving corporation shall, on the date 
of the merger, become the primary obligations of the surviving 
corporation.

		9.	Upon the effectiveness of the merger, all of the 
estate, property, rights, privileges, powers and franchises of 
C.W.P.W., Inc., and all of its property, real, personal and mixed, 
and all the debts due on whatever account to C.W.P.W., Inc., as well 
as all stock subscriptions and other choses in action belonging to 
C.W.P.W., Inc., shall be transferred to and vested in the surviving 
corporation; and all claims, demands, property and other interests 
shall be the property of the surviving corporation.  The merger 
shall have all the effects provided by Section 259 of the Delaware 
General Corporation Law and Section 450.1724 of the Business 
Corporation Act of the State of Michigan.

		10.	The Plan of Merger herein made and approved shall be 
submitted to the shareholders of the non-surviving corporation for 
their approval or rejection in the manner prescribed by the 
provisions of the Business Corporation Act of the State of Michigan, 
and the merger of the non-surviving corporation with and into the 
surviving corporation shall be authorized in the manner prescribed 
by the laws of the State of Delaware.
	
		11.	In the event that the Plan of Merger shall have been 
approved by the shareholders entitled to vote of the non-surviving 
corporation in the manner prescribed by the provisions of the 
Business Corporation Act of the State of Michigan, and in the event 
that the merger of the non-surviving corporation with and into the 
surviving corporation shall have been duly authorized in compliance 
with the laws of the State of Delaware, the non-surviving 
corporation and the surviving corporation hereby stipulate that they 
will cause to be executed and filed and/or recorded any document or 
documents prescribed by the laws of the State of Michigan and of the 
State of Delaware, and that they will cause to be performed all 
necessary acts therein and elsewhere to effectuate the merger.
		
		12.	The Board of Directors and the proper officers of the 
non-surviving corporation and of the surviving corporation, 
respectively, are hereby authorized, empowered, and directed to do 
any and all acts and things, and to make, execute, deliver, file, 
and/or record any and all instruments, papers, and documents which 
shall be or become necessary, proper, or convenient to carry out or 
put into effect any of the provisions of this Plan of Merger or of 
the merger herein provided for.

		13.	The effective date of the merger herein provided for 
shall be January 31, 1997.

 

(..continued)



 

 

	- 3 -







Exhibit 10.7

	PURCHASE AND SALE AGREEMENT - Farmingdale Facility	
	



	This Purchase and Sale Agreement (this "Agreement") made as 
of the 17th day of April, 1996, between Noodle Kidoodle, Inc., a 
Delaware corporation, as successor by merger to Noodle Kidoodle, 
Inc. f/k/a/ Greenman Bros., Inc., (a New York corporation), having 
an office at 105 Price Parkway, Farmingdale, New York  11735 
("Seller"), and Reckson Operating Partnership, L.P., a New York 
partnership, having an office at 225 Broadhollow Road, Melville, 
New York 11747    ("Purchaser").


RECITALS:

	1.	Sale and Purchase.  Seller shall sell and Purchaser shall 
purchase, subject to the terms and conditions herein, that 
certain parcel of land more particularly described on Schedule A 
attached hereto and made a part hereof, located at 105 Price 
Parkway, Farmingdale, New York 11735, together with all the 
improvements thereon including:

		(i)	Seller's interest in all buildings, building fixtures 
 (including all mechanical, electrical, heating and plumbing 
systems owned by Seller located on the subject premises and used 
in connection with the operation thereof), utilities and other 
improvements existing thereon, excluding, however, all personal 
property of the Seller including, without limitations, all 
equipment, furniture and furnishings.
		
		(ii)	Seller's right, title and interest, if any, in and 
to: any strips or gores of land adjoining the subject premises; 
any land lying in the bed of any street, road or avenue, opened 
or proposed, in front of or adjoining the subject premises, to 
the center line thereof; any condemnation award made or to be 
make in lieu thereof and any unpaid award for damage to the 
subject premises by reason of change of grade of any street.  
Seller will, upon demand, execute and deliver to Purchaser at the 
Closing, all proper instruments for the conveyance of such right, 
title and interest and for the assignment and collection of any 
such awards, if applicable; and

		(iii)	Seller's interest, if any, in all easements, rights 
of way or uses, privileges, licenses, appurtenances and rights 
belonging or appertaining to the subject premises. 

The foregoing property to be conveyed to Purchaser is hereinafter 
referred to collectively as the "Premises".

	2.  Purchase Price.  The purchase price payable by Purchaser 
to Seller for the Premises (the "Purchase Price") shall be Eight 
Million Three Hundred Five Thousand Dollars  ($8,305,000) payable 
as follows:

		(a)	$700,000 shall be paid contemporaneously with the 
execution of this Agreement (the "Deposit"), such Deposit to be 
paid to and held in escrow pursuant to Section 3 hereof by First 
American Title Insurance Company, the Purchaser's title company, 
(hereinafter "First American" or the "Escrowee"); 

				(b) 	On the date of the closing of this sale (the 
"Closing"), the Purchaser shall pay by bank or certified check 
drawn on a member bank of the New York Clearing House, or by wire 
transfer of Federal Funds, the sum of $7,605,000.00 to Seller or 
its designee(s) subject to adjustment as provided herein.

	3.	Escrow.  (a) The Deposit shall be paid by bank or 
certified check drawn to the order of and delivered to Escrowee, 
to hold in escrow.    Escrowee shall deposit the Deposit in an 
interest-bearing escrow account separately designated with 
reference to Seller and Purchaser.  Escrowee shall hold and 
distribute the Deposit as provided in this Agreement.  The party 
receiving any interest earned on the Deposit shall pay any income 
taxes thereon.  Purchaser represents and warrants that its 
federal tax identification number is 11-3233647 and Seller 
represents and warrants that its federal tax identification 
number is 11-1771705.

		(b) Copies of all notices to be sent under Sections 5, 7, 
12, 14 and 16 shall be sent to Escrowee as well.

		(c)	The parties acknowledge that Escrowee is acting solely 
as a stakeholder at their request and for their convenience, that 
Escrowee shall not be deemed to be the agent of either of the 
parties and shall not be liable for any  acts or omissions of any 
kind, unless they are grossly negligent or taken in willful 
disregard of this Agreement or in bad faith.  Escrowee shall be 
entitled to rely on any instrument or signature believed by it to 
be genuine and may assume that any person purporting to give any 
written notice or instruction in connection herewith is fully 
authorized to do so by the party on whose behalf such written 
notice or instruction is given.  Escrowee shall not receive any 
payment for handling the Deposit.  Seller and Purchaser, jointly 
and severally, shall indemnify, defend and hold Escrowee harmless 
from and against all costs, claims, losses, liabilities and 
expenses, including reasonable attorneys' fees, incurred in 
connection with or arising from the performance of Escrowee's 
duties hereunder, except for acts or omissions which are grossly 
negligent or which are taken or suffered by Escrowee in bad 
faith, or in willful disregard of this Agreement.  However, as 
between Seller and Purchaser, the party ultimately determined not 
to be entitled to the payment of the Deposit shall bear all such 
costs and expenses.  Such indemnity shall survive the Closing or 
other termination of this Agreement.

		(d)	Escrowee shall not be responsible in any manner 
whatsoever for any failure or inability of Seller or Purchaser to 
perform or comply with any of the provisions of this Agreement.

		(e)	Escrowee shall not be bound or in any way affected by 
any notice of any modification or cancellation of this Agreement, 
unless notice of the same is delivered to Escrowee in writing, 
signed by the Seller and Purchaser and, in the case of a 
modification relating to the escrow, unless such modification 
shall be reasonably satisfactory to Escrowee solely with respect 
to its duties as Escrowee and, in such case, approved by Escrowee 
in writing.

	4.	Section 4 Intentionally Omitted.



	5. 	Seller's Compliance Period


	1.  Between the date this Agreement is executed and June 8, 
1996 ("Seller's Compliance Period"), Seller shall undertake 
to do the following:

	(A) Asbestos abatement in accordance with all applicable 
laws and under the oversight of ATC Environmental, Inc. 
("ATC").  Said asbestos abatement shall be carried out 
substantially in accordance with the Project Manual for 
Asbestos Abatement and Re-Fireproofing dated March, 1996 
prepared by ATC and by either of the contractors listed on 
Schedule C.  At the completion of the abatement project, 
Seller shall deliver to Purchaser a written statement from 
ATC that the asbestos abatement project has been lawfully 
carried out and that all accessible asbestos containing 
spray on fire proofing material has been removed and 
disposed of in accordance with law and all inaccessible 
asbestos was sealed and enclosed.  Seller shall also deliver 
the so-called "close-out report" which includes air 
monitoring data documenting compliance with 12 NYCRR 56-17.8 
and a waste disposal manifest and a detailed survey 
identifying all locations where friable forms of asbestos 
remain in the building.

	(B)  Take such actions with respect to the underground 
petroleum storage tanks located on the Premises so that 
Seller shall deliver to Purchaser a statement from the 
County of Suffolk in the form attached hereto as Schedule I 
(or any similar, substitute form established by the County 
of Suffolk) with the first alternative listed checked off.  
If the second alternative is checked off, then, to comply 
with the requirements of this clause (B), Seller shall 
deliver to Purchaser the letter in the form attached hereto 
as Schedule I-A from the New York State Department of 
Environmental Control (or any similar, substitute form 
established by the NYS Department of Environmental Control).

	(C)  Take such actions with respect to any septic tanks and 
systems located on the Premises so that Seller shall deliver 
to Purchaser a Certificate of Compliance (form P19) from the 
Southwest Sewer District of Suffolk County, and Form S-9 
attached hereto as Schedule II (or any similar, substitute 
form established by the County of Suffolk).

	2.  At such time as Seller has complied with clauses (A) (B) 
and (C) and copies of the certificates and/or statement have 
been delivered to Purchaser, Seller's Compliance Period 
shall be deemed to have ended.

	3.  If at the end of  Seller's Compliance Period,  Seller 
has not completed undertaking (A), (B) and/or (C), Purchaser 
shall have the right, to be exercised within 5 days of the 
end of Seller's Compliance Period, to either (x) terminate 
this Agreement upon written notice or (y) notify Seller that 
it is willing to take title to the Premises subject to all 
existing conditions including those conditions covered by 
this Section 5 and the Purchase Price shall be reduced by 
the amount of contract price yet to be performed as 
stipulated by Seller's contractor(s).  If Purchaser elects 
alternative (x), the Deposit shall be returned to Purchaser 
together with all accrued interest (as Purchaser's sole and 
exclusive remedy) and this Agreement shall terminate and be 
of no force and effect.  If Purchaser elects alternative 
(y), this Agreement shall continue in full force and effect 
and Section 6 shall govern with respect to establishing the 
Closing Date. 

6.	Closing

	(A)	 Closing shall be held at the offices of Purchaser or 
its counsel.  The Closing Date shall be no earlier than 20 days  
or later than 30 days after Seller's Compliance Period, (as it 
may be extended), or such other date as the parties hereto may 
otherwise agree to (provided that this Agreement has not been 
previously terminated as provided herein).  Purchaser shall 
designate the date of Closing within that time frame by notice 
given to Seller within five (5) days after the end of Seller's 
Compliance Period provided that Purchaser agrees to reasonably 
accommodate Seller if Seller requests an alternate date during 
that time frame. 
	B.		Deliveries at Closing.

			(a)	On the Closing Date, Seller shall convey the 
Premises to Purchaser by executing, acknowledging (where 
appropriate) and delivering to Purchaser the following documents 
as may be applicable (and Purchaser shall execute, acknowledge 
(where appropriate) and deliver to Seller as indicated, the 
following documents):

			(i)	A bargain and sale deed with covenants against 
Grantor's acts (the "Deed")  for the Premises in recordable form 
conveying fee simple title to the Premises, subject only to the 
matters expressed herein and the "Permitted Encumbrances" (as 
defined in Paragraph 7 of this Agreement). 

			(ii)	An assignment, duly executed and acknowledged by 
Seller, of Seller's interest in all certificates, licenses, 
permits, authorizations, consents and approvals  relating to the 
ownership of the Premises issued by governmental authorities to 
the Premises.

			(iii)  Such resolutions and certificates as First 
American shall reasonably require as evidence of the due 
authorization of the documents delivered or to be delivered at 
Closing; all reasonable and customary affidavits reasonably 
required by such title company to permit it to issue to Purchaser 
an owner's policy of title insurance, subject to the matters 
expressed herein and such other standard title exceptions.

			(iv)	An affidavit in form and content reasonably 
acceptable to Purchaser in accordance with Section 1445 of the 
Internal Revenue Code certifying that Seller is not a foreign 
entity.

			(v)  Keys to the buildings and improvements in the 
Premises in the possession or control of Seller. 

			(vi) The Seller's sublease executed as of the date 
hereof by New Breed and Seller for a portion of the Premises 
consented to by Purchaser.

		(b)	(i)	At Closing, Seller shall deliver a certified check 
or official bank check drawn on any banking institution which is 
a member of the New York City Clearinghouse Association, payable 
to the order of the appropriate State, City or County officer (or 
at Seller's option on written notice to Purchaser given not later 
than three (3) days prior to Closing, Purchaser shall provide 
such check(s) and receive a credit at Closing in the amount 
thereof) in the amount of any applicable transfer tax payable by 
reason of the delivery or recording of the Deed (other than the 
gains tax pursuant to Article 31-B of the Tax Law, which is 
covered by section (b) (ii) hereof), together with any required 
tax return.  Purchaser agrees to duly complete the tax return as 
and if required and to cause the check(s) and the tax return to 
be delivered to the appropriate officer promptly (but 
nevertheless within the time required by applicable law) after 
Closing.

			(ii)	Seller agrees to comply in a timely manner with 
the requirements of Article 31-B of the Tax Law of the State of 
New York and the regulations applicable thereto, as the same from 
time to time may be amended collectively, the "Gains Tax law") 
and Seller agrees to make all necessary submissions to the N.Y.S. 
Taxing Commission by April 30, 1996.  Purchaser agrees to deliver 
to Seller a duly executed and acknowledged Transferee 
Questionnaire upon the execution of this Agreement.  At the 
Closing, Seller shall deliver (x) an official Statement of No Tax 
Due or (y) an official Tentative Assessment and Return 
accompanied by a certified check or official bank check drawn on 
any banking institution which is a member of the New York City 
Clearinghouse Association, payable to the order of the State Tax 
Commission in the amount of the tax shown to be due thereon (it 
being understood, however, that if Seller has duly elected to pay 
such tax in installments, the amount so required to be paid may 
be the minimum installment of such tax then permitted to be 
paid). Seller shall pay all Gains Tax due under the Gains Tax Law 
as well as New York State real estate transfer tax (deed stamps). 
 Seller shall have the right after Closing to attempt to reduce 
the amount of the Gains Tax; any refund it receives shall belong 
exclusively to Seller.

			(iii)	Seller agrees (A) to pay promptly any 
installment(s) or additional tax due under the Gains Tax Law, and 
interest and penalties thereon, if any, which may be assessed or 
due after the Closing, (B) to indemnify and save Purchaser 
harmless from and against any of the foregoing and any damage, 
liability, cost or expense (including reasonable attorneys' fees) 
which may be suffered or incurred by Purchaser by reason of the 
non-payment thereof, and (C) to make any other payments and 
execute, acknowledge and deliver such further documents as may be 
necessary to comply with the Gains Tax law.

			(iv)	Purchaser, if request is made not later than three 
(3) days prior to Closing, shall provide a separate certified or 
official bank check in the amount of the tax shown to be due on 
the official Tentative Assessment and Return, which amount shall 
be credited against the balance of the Purchase Price payable at 
the Closing.

			(v)	The provisions of this subparagraph (b) shall 
survive the delivery of the  Deed.

	(c)	Each party will bear its own attorneys fees.

	(d) At Closing, Seller and Purchaser shall deliver or cause 
to be delivered such other payments, documents or agreements as 
may be required by the terms of this Agreement and to evidence 
and effectuate the transaction contemplated herein.

	(e) It shall be a condition to Closing that the Deposit and 
accrued interest thereon be delivered to Seller by certified or 
bank check payable to Seller.

	7.		Title.

				(a)	Seller shall convey and Purchaser shall accept 
title to the Premises in accordance with the terms of this 
Agreement, subject only to the matters expressed herein and the 
Permitted Encumbrances.  The title that Purchaser is required to 
accept as provided herein shall be insured by First American 
under an 1992 ALTA Owner's Policy at regular rates.  The term 
Permitted Encumbrances shall mean (i) all land use, zoning and 
similar laws, statutes and regulations now or hereafter 
applicable to the Premises ; (ii) the exceptions to title listed 
on Schedule B hereto; (iii) the lien of real estate taxes not yet 
due and payable ; (iv) any additional exceptions to title arising 
as of the Closing,  as to which First American agrees to omit  
(v) the Seller's sublease and consent agreement; (vi) UCC filings 
against Seller's personal property; (vii) the occupancy of a 
portion of the Premises pursuant to a Lease between Purchaser and 
New Breed Leasing Corporation);  (viii) letter agreement dated 
October 26, 1992 with Richard and Patricia Miller; and (ix) all 
violations of record including without limitation health, 
building, street and highway violations.   

		(b)		At or prior to the Closing, Seller shall, at its 
option,either (1) take such steps by indemnification or otherwise 
satisfactory to First American so as to permit First American to 
omit the Payment Encumbrances, defined below, or to insure that 
collection of such matters shall not be made from the Premises or 
(2) satisfy and discharge any fee mortgages of record and all 
other liens and judgments of Seller of record that can be 
discharged by payment of a sum certain other than the Permitted 
Encumbrances ("Payment Encumbrances").  If Seller fails to take 
either of such actions with respect to the  Payment Encumbrances 
by Closing, Purchaser shall accept the Premises subject to such 
Payment Encumbrances and receive a credit, as an adjustment to 
the Purchase Price, in the amount reasonably determined by First 
American, required to remove or discharge any  Payment 
Encumbrance of record.  If the title update delivered at Closing 
discloses any defects in title other than the Permitted 
Encumbrances and Payment Encumbrances (the "Unpermitted Non-
Payment Encumbrances"), Purchaser may, at its option, terminate 
this Agreement by giving Seller five days prior written notice  
at the Closing to Seller in which event this Agreement shall be 
of no force and effect and the Deposit and interest thereon shall 
be returned to Purchaser as its sole and exclusive remedy unless 
within the said five day period, Seller has First American omit 
any  such Unpermitted Non Payment Encumbrance in which event the 
Closing will be rescheduled to the earliest date reasonably 
possible.  In the alternative, at Closing Purchaser may accept 
such title subject to the Unpermitted Non-Payment Encumbrances 
without reduction or adjustment of the Purchase Price.  Payment 
of the Purchase Price shall be conclusive evidence that Purchaser 
has so accepted title. Seller shall under no circumstances have 
any obligation to cure any such Unpermitted Non Payment 
Encumbrances or title defect or have any liability with respect 
thereto.


		8.		Representations and Warranties of Seller.  

				(a)	Seller represents that the following is true and 
correct as of the date hereof and the same shall be true as of 
the Closing:

				(i) Seller has the legal right, power, and authority 
to enter into and perform its obligations under this Agreement 
and the individual signing on behalf of Seller has  authority to 
bind Seller; and all action necessary or appropriate for Seller's 
execution and performance of this Agreement has been taken; and 
upon Seller's execution, this Agreement and the other such 
documents will constitute legal, valid and binding obligations of 
Seller enforceable against Seller in accordance with their 
respective terms except as may be limited by bankruptcy, 
insolvency or other laws of general application relating to or 
affecting the enforcement of creditor's rights.

			(ii)	Seller is not the subject of any insolvency, 
bankruptcy or other similar proceeding.
	
			(iii)	The Premises will be delivered at Closing free 
of any tenancies and occupants other than Seller pursuant to its 
sublease and non disturbance agreement(and the New Breed Lease).

			(iv)	There are no service contracts relating to the 
operation, maintenance or repair of the Premises or the personal 
property located thereon other than  those which will be 
terminated on or prior to Closing. 

			(v)		To Seller's knowledge, there are no existing, 
pending or, to its knowledge, threatened condemnation, zoning or 
other land use proceedings or road widening proceedings affecting 
or pertaining to the Premises.  Seller has not received any 
notice of any violations of or claim under or pursuant to any 
Environmental Law except as set forth on Schedule III.  Except as 
set forth on Schedule III, Seller (without having made any 
independent investigation of its own)is not aware of any 
Environmental Activity at the Premises or the existence of any 
Hazardous Materials at the Premises.   

			(vi)	Seller is not a "foreign person" as defined in the 
Internal Revenue Code Section 1445 and the regulations issued 
thereunder.

			(vii)	Seller has fee simple title to the Premises 
subject to the Permitted Encumbrances and the other matters 
expressed herein.

			(viii) As of the date of the signing of this 
Agreement, there is no litigation, proceeding or claim pending, 
or to Seller's knowledge, threatened in writing, which (A) 
materially adversely affects Seller's title to the Premises, or 
(B) materially adversely affects Seller's ability to perform its 
obligations under this Agreement.

			(ix)  Seller will maintain the  insurance policies 
(currently in effect) with respect to the Premises listed on 
Schedule IV:

			(x)	Seller will maintain the Premises and otherwise 
operate the Premises in the same manner as before the making of 
this Agreement.

			(xi)		From and after the date hereof Seller shall not 
enter into any mortgage or security agreement affecting the 
Premises or any portion thereof or enter into any agreement, 
undertaking or instrument affecting title to or the use of the 
Premises without Purchaser's prior written approval provided that 
Seller shall have the right to enter into or grant such easement 
or similar rights as would be considered Permitted Encumbrances 
under clause (iv) of that definition.

			(xii)	Seller has delivered to Purchaser the 
Certificates of Occupancy for the Premises.

		(b)		Purchaser's right to make a bona fide claim against 
Seller for the untruthfulness of any matter set forth in this 
Paragraph 8 shall survive the Closing but not the termination of 
this Agreement for a period of three (3) months only provided 
that clauses (i), (v), (vii), (viii),  (x), (xi) and (xii) shall 
not survive Closing or the termination of this Agreement.  In the 
event that Purchaser had knowledge at the Closing of the 
untruthfulness of any matter set forth in this Paragraph 8, 
Purchaser shall be deemed to have waived such matter and its 
right to make any claim against Seller.  Under no circumstance 
shall Purchaser be entitled to make any claim for special or 
consequential damages or recision.  

	9.	Representations and Warranties of Purchaser.  

			(a)	Purchaser represents and warrants to the Seller as 
follows:

			(i)	Purchaser has full power to execute, deliver and 
carry out the terms and provisions of this Agreement and has 
taken all necessary action to authorize the execution, delivery 
and performance of this Agreement.  The individual(s) executing 
this Agreement on behalf of Purchaser has the authority to bind 
Purchaser to the terms and conditions of this Agreement.  This 
Agreement and all documents required hereby to be executed by 
Purchaser, when so executed, shall be legal, valid and binding 
obligations of Purchaser enforceable against Purchaser in 
accordance with their respective terms except as may be limited 
by bankruptcy, insolvency or other laws of general application 
relating to or affecting the enforcement of creditor's rights.

			(ii)	Purchaser will be accepting the Premises in an "as 
is" condition including, without limitation, all of the matters 
disclosed on the Engineers Report attached hereto as Schedule D 
as well as the matters set forth on Schedule III subject, 
however, to Section 5 and Section 16.  Other than its right to 
cancel as provided in Sections 5 and 16, Purchaser hereby waives 
any and all claims whatsoever it might have with respect to the 
nature or condition of the Premises.  Purchaser understands that 
Seller is under no obligation whatsoever, to make any 
alterations, repairs, renovations, improvements of any nature or 
kind to the Premises.  Seller, however, shall have all of its 
personal property removed from that portion of the Premises it is 
not occupying under its Sublease by the Closing Date and said 
portion shall be delivered in a "broom clean" condition.

			(iii)	Before entering into this Agreement, Purchaser 
has made all  examinations, inspections and investigations of the 
operation, condition, income and expenses of the Premises and all 
other matters affecting or relating to this transaction as 
Purchaser deemed necessary or desirable.  In entering into this 
Agreement, Purchaser has not been induced by and has not relied 
upon any representations, warranties or statements, whether 
express or implied, made by Seller or any agent, employee or 
other representative of Seller or by any broker or any other 
person representing or purporting to represent Seller, which are 
not expressly set forth in this Agreement, whether or not any 
such representations, warranties or statements were made in 
writing or orally.

			(iv)	No Litigation.  As of the date of the signing of 
this Agreement, there is no litigation, proceeding or claim 
pending, or to Purchaser's knowledge, threatened in writing, 
which materially adversely affects Purchaser's ability to perform 
its obligations under this Agreement.

			(b)	The provisions set forth in this Section 9 shall 
survive the Closing but not the termination of this Agreement.

	10.	Apportionments.  (a)  The following shall be 
apportioned and adjusted between Seller and Purchaser as of 
midnight of the day preceding the Closing Date:

			(i)		real estate and other taxes, assessments and 
charges (provided that same shall not include taxes based on the 
income or profits of Purchaser or Seller), and other municipal 
and state charges, license and permit fees (provided that same 
shall not include fees or charges for operating the business of 
either party other than those arising out of the operation or 
ownership of the Premises), if any, on the basis of the fiscal 
period for which assessed or charged;

			(ii)	water and sewer rents and charges on the basis of 
the fiscal period for which assessed or charged; 

			(iii)	water, electric, gas, steam and other utility 
charges for services furnished to the Premises;

			(iv)	fuel, if any, and all taxes thereon, on the basis 
of a reading taken as late as possible prior to the Closing  
Date, at the price then charged by Seller's supplier, including 
any taxes;
			(v)		such additional adjustments as are normally made 
in connection with the sale of buildings in New York State or as 
may be provided herein.

		 	(vi)   Intentionally omitted.

			(vii)	all interest accrued on the Deposit shall be 
credited against the Purchase Price.

		(b)		Aggregate apportionments payable at the Closing by 
either party hereto must be paid by certified check, wire 
transfer or attorney's check.

		(c)	The obligation to adjust as provided hereunder, shall 
survive Closing (but not the termination of this Agreement) to 
the extent any amounts are not known or incorrectly computed.

	11.	Recording Charges.

			(a)	Purchaser shall pay the recording fees imposed for 
recording of the Deed and for recording of any other incidental 
documents related to conveyance of title to Purchaser. It being 
expressly understood and agreed that Seller shall not be 
responsible for any fees, taxes or other charges relating to the 
recording of Purchaser's mortgage or other financing documents, 
if any.

12.  Intentionally omitted.

	13.	Tax Reduction Proceedings. There are, as of the date 
hereof, no presently pending tax reduction proceedings involving 
the Premises.  If any such proceeding is commenced by Seller 
prior to Closing, Purchaser shall continue prosecution of same, 
which Purchaser may settle and resolve in its sole and reasonable 
discretion.  If Purchaser obtains a refund  by  commencing its 
own proceeding, the refund, less the legal fees incurred in 
connection therewith, shall be apportioned between Seller and 
Purchaser as provided herein.  The provisions of this Section 13 
shall survive the Closing but not the termination of this 
Agreement.  Purchaser shall commence a tax reduction proceeding 
involving the Premises no later than May 3, 1996 and if the 
transaction contemplated herein does not close as provided 
herein, Purchaser shall assign all of its right, title and 
interest in such action to Seller in a written instrument 
satisfactory to Purchaser's counsel.

	14.	Liquidated Damages.  (a) If Purchaser shall fail to 
close title in accordance with all of the terms and provisions of 
this Agreement all monies theretofore paid or deposited by 
Purchaser under this Agreement (and interest accrued thereon) 
shall be retained by Seller as liquidated damages (which the 
parties hereby acknowledge are fair and equitable and not a 
penalty) as its sole and exclusive remedy and this Agreement 
shall terminate and be of no force and effect, and the parties 
hereto shall not thenceforth have any claim of any nature against 
the other party hereto.

		(b)	In the event Seller (assuming Purchaser has 
unconditionally waived all of its rights hereunder to terminate) 
does not convey title at Closing as a result of a wrongful, 
willful failure by Seller, Purchaser shall be entitled to 
undertake any legal or equitable remedies available to it 
including, without limitation, a suit for specific performance.

	15.	Brokerage.  Each party represents to the other that it 
has not dealt with any broker, agent, or finder in connection 
with the transactions contemplated by this Agreement, other than 
Sutton and Edwards Incorporated (the "Broker").  Each party shall 
indemnify and defend the other party from any loss incurred by 
the other party, including reasonable legal fees and 
disbursements, arising out of a breach of the foregoing 
representations made by such party under this Section 15.  Seller 
shall  be responsible for any fees due to Broker in connection 
with the transaction contemplated by this Agreement provided that 
Purchaser shall be responsible to pay Broker or any other entity 
or individual claiming any compensation with respect to Seller's 
Sublease and/or the New Breed Lease.  Notwithstanding anything to 
the contrary in this Agreement, the representations and 
indemnifications of the parties under this paragraph 15 shall 
survive either the Closing or the termination of this Agreement.

	16.	Risk of Loss; Eminent Domain.

		 	(a) 	The parties hereby waive the provisions of Section 5-
1311 of the New York General Obligations Law.

				(b)	If, prior to Closing, any portion of the Premises 
shall be damaged or destroyed by fire or other cause, Seller 
shall as soon as practicable, but in no event later than 10 days 
after the occurrence of such damage or destruction notify 
Purchaser of the estimated cost of restoration of the Premises as 
determined by written estimate of an independent, duly licensed 
construction contracting firm or architect with at least 5 years 
experience selected by Seller from the following list which list 
is hereby approved by Purchaser:

          	1) 	IVI 
										 2)  Herzbeg Sanchez
										 3)  Emanuel Neeval

If the cost of repairing the damage or casualty shall be $300,000 
or more , then this Agreement shall terminate and be of no force 
and effect and Purchaser (as its sole and exclusive remedy) shall 
receive the Deposit with all accrued interest unless Purchaser 
elects by written notice given to Seller within 5 business days 
of receipt of said estimate to purchase the Premises "as is",  In 
which event the Closing shall take place on the later of the date 
established under Section 6 or ten days after Purchaser's written 
election to purchase "as is".  If the estimated cost of repair is 
less than $300,000, then this Agreement shall continue in full 
force and effect and Seller shall give Purchaser a credit against 
the Purchase Price in an amount (not to exceed $300,000) equal to 
the estimated cost of repair (as set forth in the estimate sent 
to Purchaser) and Seller shall retain all rights to any insurance 
proceeds. In all events Seller shall have no obligation to repair 
or restore the Premises.  If the cost of repair exceeds $300,000 
and Purchaser shall not elect to terminate as set forth above, 
then the Purchase Price shall be reduced by $300,000 and Seller 
shall retain a priority right to the insurance proceeds up to 
$300,000 and , the balance of the proceeds shall be assigned to 
Purchaser (if title is transferred to Purchaser).

		(c)	If, prior to the Closing, any condemnation or eminent 
domain proceedings are initiated which could result in the taking 
of any part of the Premises, Seller shall promptly notify 
Purchaser of such initiation and the following shall apply.  

				(i)	If the taking is or would be material and 
permanent as defined below, this Agreement shall automatically 
terminate and be of no further force and effect and the Purchaser 
shall receive the Deposit (as its sole and exclusive remedy) with 
all accrued interest.

			(ii)	If the taking is either not material or non-
permanent, then this Agreement shall continue in full force and 
effect without any adjustment in the Purchase Price because of 
such taking or condemnation, in which event Seller shall assign 
to Purchaser (without recourse to Seller) all of Seller's rights, 
title and interest in and to any award made in connection with 
such condemnation or eminent domain proceedings.

			(d)   If any taking shall be for a period of more than 
one year it shall be deemed "permanent".  If more than 10% of the 
non-improved portion of the Premises is subject to such permanent 
taking it shall be deemed to be "material".

			(e)  Notwithstanding the determination that the 
condemnation or taking is material or permanent as defined 
herein, Purchaser may, by written notice to Seller given within 5 
business days of Seller's notice concerning the condemnation or 
taking, agree to purchase the Premises in which event this 
Agreement will continue in full force and effect and at the 
Closing, Seller shall assign all of its right, title and interest 
in any awards to Purchaser and the Purchase Price shall not be 
adjusted because of such condemnation or taking.

	17.	Limitation on Survival of Representations.  Except as 
specifically provided for in this Agreement, no covenant, 
representation or warranty of either Seller or Purchaser shall 
survive the Closing or termination of this Agreement and the 
delivery of the Deed by Seller; and the acceptance thereof by 
Purchaser, shall be deemed the full performance and discharge of 
every obligation on the part of Seller except those which are 
expressly stated in this Agreement to survive the Closing.

	18.	Notices, Etc.  All notices, consents, approvals and 
other communications under this Agreement shall be in writing and 
shall be deemed given the third business day after mailing by one 
party addressed as follows:

	If to Seller:

		Noodle Kidoodle, Inc.
		105 Price Parkway
		Farmingdale, New York  11735
		Attn: Stewart Katz, President

		with a copy to:
			
		Charles Bartel, Esq.
		Ferrara, Turitz, Harraka & Goldberg, P.C.
		505 Main Street
		Hackensack, New Jersey 07601


	If to Purchaser:

		At the address set forth above.

		with a copy to:	

		Lazer, Aptheker, Feldman, Rosella & Yedid, L.L.P.
		35 Pinelawn Road
		Melville, New York  11747

		Attention:  Lawrence Feldman, Esq.

Any writing which may be mailed pursuant to the foregoing may 
also be delivered by hand or transmitted by telegraph, telex or 
telecopier or by overnight courier service of recognized national 
standing with guaranteed next-day delivery, and shall be 
effective when received by the addressee.  Any notices which 
either party may be required to give or may desire to give; any 
consents by either party under this Agreement; and any 
adjournments of the Closing Date may be given or consented to by 
the attorney for such party with the same force and effect as if 
given or consented to by such party.  Either party may, from time 
to time, specify as its address for purposes of this Agreement 
any other address upon the giving of 5 days' notice thereof to 
the other party.

	19.	Integration.  All understandings and agreements 
between the parties with respect to the subject matter of this 
Agreement are merged in this Agreement, which alone fully 
expresses their agreement with respect to such subject matter.

	20.	Consents, Approvals, Etc.  Whenever the consent or 
approval of a party is required under any provision of this 
Agreement or a matter is subject to the satisfaction of a party, 
such party shall not unreasonably delay or withhold such consent 
or approval and shall not be unreasonable in deciding whether 
such matter is satisfactory.

	21.	No Assignment.  Purchaser may assign its rights 
hereunder provided such assignment shall in no way act to relieve 
Purchaser of any of its obligations hereunder.  To be effective 
any such assignment (i) must be in writing, (ii) a copy thereof 
must be delivered to Seller within three days of its execution or 
at Closing whichever occurs first, (iii) the assignee must 
unconditionally assume all of Purchaser's obligations hereunder, 
and (iv) Purchaser must confirm its continuing liability 
hereunder.  

	22.	Governing Law.  This Agreement shall be governed by 
and construed in accordance with the laws of the State of New 
York.

	23.	Amendments and Waivers.  Neither this Agreement nor 
any of the terms hereof may be terminated, amended or waived 
orally, but only by an instrument in writing signed by the party 
against which enforcement of the termination, amendment or waiver 
is sought, and then only to the extent set forth in such 
instrument.  No waiver of any breach of this Agreement or of any 
provision herein contained shall be deemed a waiver of any 
preceding or succeeding breach thereof or of this Agreement or of 
any provision herein contained.  No extension of time for 
performance of any obligations to be performed hereunder shall be 
deemed an extension of the time for performance of any other 
obligations hereunder.

	24.	Interpretation.  The  headings of the various 
subdivisions of this Agreement are for convenience of reference 
only and shall not define or limit any of the terms or provisions 
hereof.  All pronouns shall be deemed to refer to the masculine, 
feminine, neuter, singular or plural as the identity of the 
person or persons may require.

	25.	 Recording.   Purchaser shall not record, or cause to 
be recorded, this Agreement or any memorandum thereof.

	26.	No Third Party Beneficiaries.  Seller and Purchaser do 
not intend to confer any benefit by or under this Agreement upon 
any person or entity other than Seller and its successors and 
assigns and Purchaser and its permitted successors and assigns. 

	27.	Purchaser's Lien.  The Deposit and the reasonable 
actual costs incurred by Purchaser in connection with this 
Agreement for title examination and survey expenses, shall be 
liens against the Premises; provided, however, in the event 
Purchaser is in default under this Agreement, all such liens 
shall be automatically null and void.

	28.	Counterparts.  This Agreement may be executed in two 
or more counterparts, each of which shall be deemed an original, 
and it shall not be necessary in making proof of this Agreement 
to produce or account for more than one such counterpart.

	29. Certain Definitions. To the extent utilized herein, 
"Environmental Activity" means any use, storage, release, 
threatened release, emission, disposal, escape, seepage, leakage, 
spillage, pumping, pouring, emptying, injection, dumping, 
presence, migration, transferring, manufacturing, discharge, 
generation, processing, abatement, removal or disposition of any 
Hazardous Materials from, under, into or on the Premises or the 
groundwater beneath the Premises or any handling, transportation 
or treatment of Hazardous Materials arranged by or on behalf of 
Seller and relating to the Premises.

	To the extent utilized herein, "Environmental Laws" means 
any current federal, state or local statute, code, ordinance, 
rule, regulation, permit, consent, approval, license, judgment, 
order, writ, decree, injunction, guidance or policy statement or 
other authorization, including, but not limited to, the 
Comprehensive Environmental Response, Compensation and Liability 
Act, as amended (42 U.S.C. Section 9601 et seq.), the Resource 
Conservation and Recovery Act as amended (42 U.S.C. Section 6901 et 
seq.), the Hazardous Materials Transportation Act, as amended, 
(49 U.S.C. Section 1801 et seq.), the Clean Air Act, as amended (33 
U.S.C. Section 1251 et seq.), the Federal Water Pollution Control Act, 
as amended (33 U.S.C.Section 1251, et seq.), the New York State 
Environmental Conservation Law, as amended, the Sanitary Code of 
Suffolk, and any applicable requirements to register underground 
storage tanks, relating to emissions, discharges, releases or 
threatened releases of Hazardous Materials into ambient air, 
surface water, groundwater, publicly owned treatment works, 
septic systems or land, or otherwise relating to the pollution or 
protection of health or the environment.

	To the extent utilized herein, "Hazardous Materials" means 
(a) any substance, material or waste defined, used or listed as a 
"hazardous waste", "extremely hazardous waste", "restricted 
hazardous waste", "hazardous substance", "hazardous materials", 
"toxic substance" or other similar terms as defined or used in 
any Environmental Laws, and (b) any petroleum products, asbestos, 
polychlorinated biphenyls, flammable explosives or radioactive 
materials, 
	
	30. Exchange Language.  Like-Kind Exchange.  Seller 
acknowledges that Purchaser has advised Seller that Purchaser may 
exchange the Premises for real property of like kind under such 
terms and conditions that qualify as an exchange within the 
meaning of Section 1031 of the Internal Revenue Code of 1986, as 
amended.  Notwithstanding any other provisions of this Agreement 
to the contrary, the following conditions are agreed and 
understood by the parties hereto:

	Purchaser shall have the right, to assign this Agreement to 
a trustee under an exchange trust agreement to facilitate a like 
kind exchange under Internal Revenue Code Section 1031 provided 
that the last sentence of paragraph 21 shall be complied with.

	Seller shall not be required to incur any cost or liability 
or spend or advance any sums of money in excess of that which 
Seller otherwise would have been required to incur or expend in 
connection with the sale of the Premises; all such excess sums of 
money and all such costs and liabilities shall be the 
responsibility of an provided by Purchaser, and shall be paid or 
undertaken, as the case may require, by Purchaser in accordance 
with the provisions of the exchange trust agreement.


WITNESS:					          				SELLER:

/s/Charles Bartel	       		By:/s/Stewart Katz, President
                                      Stewart Katz

WITNESS:								           	PURCHASER:

_________________________ 		By:/s/Mitchel Reckson

	The undersigned hereby agrees to act as Escrowee pursuant to 
the terms of the Purchase and Sale Agreement set forth above and 
pursuant to the Rider annexed hereto acknowledges receipt of the 
Deposit.

	FIRST AMERICAN TITLE INSURANCE, INC.



	By:/s/Andrew S. Knee, Sr. V.P.
	ESCROWEE






G:\MAIN\CORPS\CO-3376\6thPSA.401




                  RIDER TO CONTRACT OF SALE
                ADDITOINAL ESCROW PROVISIONS


1.  Escrowee acknowledges its receipt of the Deposit by
check and agrees to hold it pursuant to the provisions of this 
Agreement for the benefit of each of Purchaser and Seller in 
accordance with the Contract.  The Deposit shall be invested in a 
money-market account at either Chemical Bank or EAB in a Nassau 
County Branch, New York or other interest bearing account with a 
federally insured banking or savings institution having offices 
in New York City as selected by Escrowee and agreed to by Seller 
and Purchaser.  It is expressly acknowledged by Seller and 
Purchaser that Escrowee shall be permitted and obligated to 
deposit the funds with a federally insured institution, but each 
recognizes and agrees that the limits of such insurance may be 
less than the total funds on deposit and that Escrowee shall not 
be required to spread the funds among different institutions in 
order to fall within the federal insurance coverage limitations. 
 Escrowee shall have no liability for the loss of principal or 
interest on the deposited funds by any depository or the failure 
of a depository to return the principal of, or pay interest on, 
the deposited funds when requested, or for any other default, 
action or in action on the part of such depository. Seller and 
Purchaser understand that it may take some time to deposit the 
funds and some time to withdraw the funds and that the funds will 
earn no interest during such times.  The term "Deposit" as used 
herein shall, unless otherwise provided, be deemed to include any 
and all interest earned on the Deposit pursuant to this 
Agreement.


     2.  If a dispute shall arise as to the disposition of the 
Deposit or if Escrowee shall be uncertain as to its duties or 
rights hereunder, Escrowee is authorized to (x) refrain from 
taking any action other than to keep safely the Deposit, except 
to comply with the judgment of a court of competent jurisdiction 
as to the disposition thereof, or (y) deposit or turn over the 
Deposit with or to any court of competent jurisdiction and 
thereupon be relieved from all responsibilities with respect 
thereto.

















                        LIST OF SCHEDULES






	Schedule A.................................	Legal Description

	Schedule B............................	Permitted Encumbrances

	Schedule C...............................	List of Contractors

	Schedule D.................................	Engineer's Report

	Schedule I................................	County Certificate

	Schedule I-A.....................................	Dec. Letter

	Schedule II.........................................	Form S-9

	Schedule III...........................	Environmental Matters

	Schedule IV........................................	Insurance































SCHEDULE "A" - Legal Discription

       FIRST AMERICAN TITLE INSURANCE COMPANY OF NEW YORK  

Title No. 151-S-1422


     ALL that certain plot, piece of parcel of land, situate, 
lying and being at Farmingdale, Town of Babylon, County of 
Suffolk and State of New York, more particularly bounded and 
described as follows:

     BEGINNING at a point on the Northerly side of Price Parkway, 
which point of beginning is 1547.61 feet, West of the corner 
formed by the intersection of the Westerly side of Broad Hollow 
Road and the Northerly side of Price Parkway;

     RUNNING THENCE along the Northerly side of Price Parkway, 
South 72 degrees 58 minutes 48 seconds West, a distance of 736.62 
feet;

     THENCE North 40 degrees 22 minutes 06 seconds West, 266.91 
feet;

     THENCE North 23 degrees 09 minutes 16 seconds East, a 
distance of 419.99 feet, to a point;

     THENCE along the arc of a curve, bearing to the right, the 
radius of which is 310 feet and the arc angle of which is 56 
degrees 45 minutes 26 seconds for a length of 307.09 feet, to a 
point;

     THENCE North 21 degrees 44 minutes 52 seconds East a 
distance of 43.64 feet;

     THENCE North 68 degrees 15 minutes  08 seconds West, a 
distance of 320 feet;

     THENCE South 21 degrees 44 minutes 12 seconds West, a 
distance of 464.44 feet;

     THENCE North 68 degrees 15 minutes 48 seconds West, 58 feet;

     THENCE North 21 degrees 44 minutes 12 seconds East, 522.44 
feet;

     THENCE South 68 degrees 15 minutes 08 seconds East, a 
distance of 677.55 feet;

     THENCE South 17 degrees 01 minutes 12 seconds East, a 
distance of 565.39 feet, to the point or place of BEGINNING.



SCHEDULE "B" - Permitted Encumbrances


       FIRST AMERICAN TITLE INSURANCE COMPANY OF NEW YORK     

Title No. 151-S-1422


     Hereinafter set forth are additional matters which will 
appear in our policy as exceptions from coverage unless disposed 
of to our satisfaction prior to the closing of delivery of the 
policy.

DISPOSITION:

1.  Any state of facts which an accurate survey of current date 
would disclose.
 
2.  The exact location, courses, distances and dimensions of the 
premises described in Schedule A are not insured without a 
survey thereof acceptable to this Company.
 
3.  Covenants and/or restrictions set forth in a(n) Declaration by 
and between East coast Lumber Terminal, Inc., dated October 4, 
1954, recorded October 21, 1954, in Liber 3777 page 424. (See 
Within).
 
4.  Covenants and/or restrictions set forth in a(n) Declaration by 
and between East Coast Lumber Terminal, Inc., dated September 
17, 1954, recorded October 21, 1954, in Liber 3777 page 426 
(See Within).
 
5.  Easement contained in deed by and between East Cost Lumber 
Terminal, Inc., and S.K. Plainview Corp., dated January 26, 
1961, in Liber 4944 page 359 (See Within) not located.
 
6.  Rights and Easements contained in instrument dated June 15, 
1962, by and between The Long Island Railroad Company and East 
Coast Lumber Terminal, Inc., recorded July 23, 1962, in Liber 
5201 page 179 (See Within), as amended by Indenture by and 
between the Long Island Railroad Company and Virgil M. Price 
Industrial Park, Inc., dated December 10, 1965, recorded 
January 28, 1966, in Liber 5903 page 83. (See Within).
 
7.  Terms, Covenants, Conditions and Easements in Agreement by and 
between East Coast Lumber Terminal, Inc., and Max L. Bliss, 
dated June 30, 1962, recorded September 23, 1962, in Liber 
5236 page 68 (See Within) Easements not located.
 
8.  Covenants and/or restrictions set forth in a(n) Declaration by 
and between Virgil M. Price Industrial Park, Inc., recorded 
April 10, 1963, in Liber 5331 page 479. (See Within).
 
9.  Drainage Easement contained in instrument dated February 26, 
1976, by and between Greenman Bros., Inc., and town of 
Babylon, recorded May 28, 1976, in Liber 8040 page 597 (See 
Within) (Affects Easterly 39.5 feet and Northerly portion of 
premises (not specifically located).
 
10.  Covenants and/or restrictions set forth in a(n) deed by and 
between Marlyn Associates and 85 Willis Avenue Realty Corp., 
dated January 31, 1969, and recorded February 25, 1969 in 
Liber 6510 at page 282. (See Within).


































SCHEDULE "C" - List of Contractors

 
                  SCHEDULE C TO CONTRACT BETWEEN
                       NOODLE KIDOODLE, INC.
                              AND
                  RECKSON OPERATION PARTNERSHIP



EWT Contracting
47-47 58th Street
Woodside, New York 11377

(718) 533-8306


Asbestos Containment Services
1 World Trade Center
New York, New York 10048

(212) 912-1620

































<TABLE>
<CAPTION>


SCHEDULE "D" - Engineer's Report

                            REMEDIAL COST ESTIMATES

                 DEFERRED MAINTENANCE & EXISTING DEFICIENCIES


                                                                      COST ESTIMATE       
No.     DESCRIPTION                                              IMMEDIATE   SHORT-TERM
                                                                             (0-1 Year)

<S>      <C>                                                     <C>         <C>
1.1      Apply Coal Tar Sealant (3-Coats) to Parking Areas &
         Drives - Asphalt pavement is severely oxidized and
         encumbered by cracks and oil staining in the parking
         spaces.                                                              $12,200
         Clean all surface cracks 1/4" or larger and fill using
         a hot rubberized crack filler ASTM 3405. Clean all
         surfaces and prime all oil spots. Squeegee apply Poly-
         Tar Coal Tar Emulsion or equal sealer.  First coat
         (primer) to be without sand, and the second and third
         coasts are to include 6 lbs. Sand per gallon of emul-
         sion.  Upon completion, re-stripe parking lot and all
         directional stenciling.                                              $   500

1.2       Replace Deteriorated Sections of Asphalt Pavement -
         Paved parking areas are encumbered by cracks, soft
         areas having extensive crazing and alligatoring of
         the surface, and deteriorated sections.  Previous
         patch type repairs were noted.                                       $ 1,500
         Saw cut and excavate to a depth of 6" asphalt paving
         from deteriorated sections.  Install 6" of suitable
         base material, either Item IV or crushed limerock, and
         compact.  Apply liquid tack coat for bonding.  Install
         1 1/2" of Type III asphalt, and machine roll for com-
         paction and smooth finish.  Cost will vary depending
         upon the area replaced.

1.3       Replace Concrete Walkway Sections - Significant
         sections of walkways are severely cracked, settled and
         heaved.  Such condition is noted at the main entrance
         on the south side of the building.  Remove deteriorated
         sections, prepare bed, and install new 4" thick side-
         walks complete with W.W.F. and expansion joints.
         Sections that exhibit cracks but that do not warrant
         replacement should have all cracks pointed with a non-
         shrinking grout.                                            $500

1.4      Repair Cracked and Spalled Steps, and Replace Hand-
         rails - The concrete steps located at service areas
         are cracked, deteriorated, and spalled.  Complete
         replacement does not appear to be necessary at this
         time.  However, patching of cracked and deteriorated
         surfaces is recommended.  Replace damaged steel pipe
         railings with new painted units.                                     $ 3,500

2.0      Substructure & Superstructure
2.1      Superstructure:  Replace Missing & Damaged Fire-
         proofing Applied to Structural Steel - Fireproof
         covering to the steel beams located at the mezza-
         nine level area is missing or damaged.  Similarly,
         column fireproofing is also lacking at some areas.
         All beam and girder fireproofing should be repaired,
         damaged column fireproofing removed, the column
         examined for soundness, and its fireproofing restored.               $ 1,000

3.0      Exterior - Stone, Concrete & Masonry Systems
3.1      Repair Brick & CMU Walls - Masonry facade walls are
         cracked, have open mortar joints, are displaced,
         spalled, and damaged by service vehicles.  Seal and
         grout all open joints, cracks and wall penetrations,
         and replace damaged masonry walls.                                   $15,000

3.2      Fenestration & Doors:  Paint Service Doors and
         Miscellaneous Metals - Paint on hollow metal doors,
         railings and miscellaneous metals is faded and 
         weathered.  Wire brush and prepare surfaces,
         prime and apply two (2) coats of Glidden Industrial
         Enamel #4550, or equal.                                              $ 2,000

4.0      Roof
4.1      Apply aluminum Reflective Coating to Smooth-Surface
         Built-up Roof - Existing reflective coating is
         beginning to fade.  A re-application of an aluminum
         coating is recommended to reflect the sun's heat to
         prevent further drying-up of the remaining flood
         coat, to reduce the building's cooling load, and to
         extend the expected useful life of the BUR system.                   $75,200

         Make necessary remedial flashing repairs and broom
         sweep roof of all debris.  Further clean roof surface
         with Castrol Super Clean, or equal, diluted with 10 parts
         water.  Then apply Karnak Aluminum Coating or equal
         in full conformance with manufacturer's instructions.
         Budget cost over three (3) years with 1/3 of the roof
         to be coated each year.

5.0      Interior
5.1      Repair CMU Warehouse Wall - Loose and displaced CMU at
         an interior warehouse wall at the northwest corner appear
         to be in eminent danger of falling.  Remove loose
         masonry and repair the hazardous condition.                   $500

5.2      Replace Stained and Damaged Ceiling Tiles - Numerous
         acoustic ceiling tiles are damaged, missing or stained
         from roof leaks.  Budget replace with new ceiling tiles.              $  500

7.0       Heating, Ventilation & Air Conditioning
7.1       Repair Leaks at Boilers - There are indications of water
          circulator pump leaks and oil leaks.  Replace or repair
          pumps as necessary.                                                   $  500

7.2       Refurbish Space Heaters - Hydronic space heaters in the
          require refurbishing with new fans, motors, pumps, etc.               $12,000

7.3       Replace HVAC System - Five (5) original equipment air
          handling units have realized its EUL.  Numerous repairs
          have not rectified the problems.  Replace with package
          RTU's to be phased-in over three (3) years.                           $ 7,700

8.0       Electric
8.1       Relamp and Provide new Ballasts - The 400 watts HPS lights
          require relamping and new ballasts.  The original units
          have realized their EUL.                                              $ 5,000

8.1       Perform Electrical Repairs and Maintenance - Rusted EMT
          at the roof area, loose wiring, missing cover plates,
          etc. were noted throughout the building.  Perform
          replacement and repairs to comply with code requirements.             $ 5,000

                                                          Total:    $ 1,000    $141,600
                                                  Rounded Total:    $ 1,000    $142,000

</TABLE>




SCHEDULE "I" - County Certificate




                       COUNTY OF SUFFOLK



                       ROBERT J. GAFFNEY
                    SUFFOLK COUNTY EXECUTVE


DEPARTMENT OF HEALTH SERVICES                 MARY E. HIROCAD,   
                                              M.D., M.P.H.
                                               COMMISSIONER

Date:  October 5, 1996


To:  G & M Dege                 From:  Suffolk County Department
     250 Orchard Road                  of Health Services
     E. Patchogue, NY  11772           Bureau of Hazardous         
                                       Materials
                                       15 Horseblock Place
                                       Farmingville, NY  11730

Re:  Decommissioning of Underground Storage Tanks
     SCDHG ID # 2-1672

Facility Name:

Facility Address:

Gentlemen/Madem:

This is to confirm that on           a representative of this 
department witnessed the proper [ ] removal / [ ] abandonment in 
place of the following above/underground tank(s):

___________________________  _______________________________
___________________________  _______________________________
___________________________  _______________________________
___________________________  _______________________________
___________________________  _______________________________

 [X] This required inspection of the tank removal(s) reveals no
     visible ground contamination within the excavation.

 [ ] This required inspection of the tank removal(s) revealed
     ground contamination.

 [ ] This required inspection of the tank abandonment(s) con-
     firmed that this tank was properly cleaned and filled with
     sand/concrete.  Samples taken from the required groundwater
     monitoring wells will be analyzed by the NYSDEO and they
     will notify you of any necessary remedial action.

                           Very truly yours,

                           /s/John A. Gladyez

                           Bureau of Hazardous Materials
                           JOHN A. GLADYEZ
                           SR. PUBLIC HEALTH SANITARIAN








SCHEDULE "I-A" - Dec. Letter





(516) 444-0320




__________________________
__________________________
__________________________


RE:  Spill # ____________________________________

Dear _________:

     This Department has reviewed the referenced spill file. 
Based upon this review, we have no further requirements for this 
spill at this time.

     Should additional environmental problems be discovered at 
this referenced site, this office will require further action at 
that time.  This spill file has been removed from our active 
spill list.

                              Sincerely,


                               ______________________
                               ______________________











SCHEDULE "II" - Form S-9


FORM S-9


         S.C. DEPT. OF PUBLIC WORKS, DIV. OF SANITATION
                   S.C. DEPT. OF HEALTH


Purported owner                 Building Permit No. _____________

Name _________________________  Map Name ________________________

Address ______________________  Map  No. ________________________

        ______________________  Hamlet of _______________________

Telephone No. ________________  Township of _____________________

                                Lot No. _________________________

TO WHOM IT MAY CONCERN:;

The sanitary sewers and appurtenances, sewage disposal facilities 
and water supply for the above mentioned structure have been 
inspected by these departments and found to be satisfactory.

                                Construction ____________________

                                Administration __________________

Sanitary Sewers and Appurtenances

Date ____________________________________________________________
                 Dept. of Public Works, Div. Of Sanitation

Sewage Disposal Facilities

Date ____________________________________________________________
                              Department of Health

Water Supply

Date ____________________________________________________________
                              Department of Health

PLEASE NOTE -Where required by contract, escrow deposits must be
             made to the Department of Public Works, Division of
             Sanitation, before Certificate of Occupancy can be
             issued.

IMPORTANT -  Please be advised that a minimum of three (3)
             business days are required to process this form. 
             THIS FORM MUST BE SUBMITTED IN TRIPLICATE.




SCHEDULE "III" - Environmental Matters

         Schedule III to Contract between Noodle Kidoodle, Inc.
              and Reckson Operating Partnership L.P.



1.  Letter from U.S. Department of Labor dated 1/18/96 copy
    attached.

2.  Response to U.S. Department of Labor dated 1/25/96, copy  
    attached.
 
3.  Letter from A.N.S. Insulation Corp.
 
4.  Existing unregistered underground oil tank.
 
5.  Possible asbestos in a portion of the warehouse.









U.S. DEPARTMENT OF LABOR          Occupational Safety and Health
                                  Administration
                                  990 Westbury Road
                                  Westbury, NY  11590
                                  516-334-3344  Fax: 516-334-3326

1/18/96



Noodle Kidoodle
105 Price Parkway
Farmingdale, NY  11735

RE:  Noodle Kidoodle
     Complaint No. 76949817

Dear Leslie Fischbein:

On 1/17/96, the Occupational Safety and Health Administration 
(OSHA) received a notice of (safety and/or health) hazards at 
your worksite at:

     105 Price Parkway
     Farmingdale, NY  11735

We appreciate the opportunity we had to discuss the alleged 
hazards with you over the telephone on 1/18/96. A review of the 
specific nature of the alleged hazards is as follow:

Office in the rear, employees (approximately 30 - 50) potentially 
exposed to asbestos.

We have not determined whether the hazards, as alleged, exist at 
your workplace; and we do not intent to conduct an inspection at 
this time.  However, since allegations of violations and/or 
hazards have been made, we request that you immediately 
investigate the alleged conditions and make any necessary 
corrections or modifications.  Please advise me in writing, no 
later than 1/25/96 of the results of your investigation.  You 
must provide supporting documentation of your findings, including 
any applicable measurements or monitoring results, and 
photographs/video which you believe would be helpful, as well as 
a description of any corrective action you have taken or are in 
the process of taking, including of the corrected condition.

This letter is not a citation of proposed penalty which, 
according to the OSHA Act, may be issued only after an inspection 
or investigation of the workplace.  It is our goal to assure that 
hazards are promptly identified and eliminated.  Please take 
immediate corrective action where needed.  We encourage employee 
participation in investigating and responding to any alleged 
hazard.  If we do not receive a response from you by 1/25/96 
indicating that appropriate action has been taken or that no 
hazard exists and why, and OSHA inspection will be conducted.  An 
inspection may include a review of the following:  injury and 
illness records, hazard communication, personal protective 
equipment, emergency action or response, bloodborne pathogens, 
confined space entry, lockout and related safety and health 
issues.

Please note, however, that OSHA selects for inspection some cases 
where we have received letters in which employees have indicated 
satisfactory corrective action.  This is to ensure that employers 
have actually taken the action stated in their letters.

The State of New York offers OSHA consultation services, without 
charge, to assist in resolving all occupational safety and health 
issues.  The variety of services available or the scheduling of 
those services may be limited by the consultation project's 
requirement to give priority to small businesses in high hazard 
industries and by its backlog.  However, you may be able to 
obtain similar services from your insurance carrier or private 
consultant in a more timely fashion.  To discuss or request the 
services, call or write your New York consultation project at the 
following address:

                      New York State Department of Labor
                      Division of Occupational Safety and Health
                      175 Fulton Avenue
                      Hempstead, NY  11550
                      516-485-4408

You are requested to post a copy of this letter where it will be 
readily accessible for review by all of your employees and return 
a copy of the signed Certificate of Posting (Attachment A) to 
this office.  Also, you are requested to provide a copy of this 
letter and your response to it to a representative of any 
recognized employee union of safety committee if these are at 
your facility.  Failure to do this may result in an on-site 
inspection.  The complainant has been furnished a copy of this 
letter and will be advised of your response.  Section  11(c) of 
the OSHA Act provides projection for employees against 
discrimination because of their involvement in protected safety 
and health related activity.

If you have any questions concerning this matter, please contact 
the Area Office at the address in the letterhead.  Your personal 
support and interest in the safety and health of your employees 
is appreciated.

Sincerely,

/s/Anthony J. DeSiervi

Anthony J. DeSiervi
Area Director

Enclosure

AJD:

Noodle Kidoodle, Inc.
105 Price Parkway
Farmingdale, NY  11735





January 25, 1996



U.S. Department of Labor
Occupational Safety and Health
Administration
990 Westbury Road
Westbury, NY  11950

Attn:  Lucy Zurek

RE:  Noodle Kidoodle
     Complaint No. 76949817

Dear Ms. Zurek:

As I advised you during our telephone conversation today, Noodle 
Kidoodle is in the process of contracting to sell the building at 
105 Price Parkway, Farmingdale.  The potential buyer hired an 
environmental company to inspect the building.  Since I have not 
been able to get a commitment as to when the report will be 
available, I have contacted A.N.S. Environmental to do an 
inspection for Noodle Kidoodle.

It is my understanding that they will finish their inspection by 
January 29, 1996 and provide us with a written report shortly 
thereafter.  I will furnish you with the findings and any 
necessary action plan by February 2, 1996.

Thank you.

Very truly yours,

/s/Charles A. Rollins, Jr.

Charles A. Rollins, Jr.
Vice President

CAR:ak









                            A.N.S.
                       INSULATION CORP.
                Asbestos Abatement Specialist
             Commercial . Industrial . Residential
              (516) 249-5565 . Fax (516) 249-3798


January 29, 1996



Greenman Bros, Inc.
105 Price Parkway
Farmingdale, NY  11735

Attn:  Mr. Charles A. Rollins, Jr.

Re:  105 Price Parkway

We have visually inspected the upper office area at 105 Price 
Parkway and to the best of our ability and knowledge, we cannot 
see any sign of asbestos present. There does not seem to be any 
potential exposure.

If you have any further questions, please feel free to call.

Sincerely,

/s/Paula Collins

Paula Collins


ll/PC



















<TABLE>
<CAPTION>
SCHEDULE "IV" - Insurance

          111 Dale Street, West Babylon, New York 11704     


                      GREENMAN BROS., INC.
                    SCHEDULE OF INSURANCE FOR
               105 PRICE PARKWAY, FARMINGDALE, NY


Policy      Carrier        Coverages                            Policy Period 

<S>         <C>            <C>                                  <C>       
Property    Arkwright      Building - $8,051,000                7/1/95-7/1/96
                           Machinery & Equipment - $3,810,000
                           Special Form Includes Flood and
                            Earthquake
                           Boiler Coverage Included
                            Deductible $50,000

Comm'l
Gen. Liab.  Fireman's      Limit - $1,000,000 Occurrence        7/1/95-7/1/96
            Fund                   $2,000,000 Aggregate
                                   $2,000,000 Prod./Compl. Ops.

Umbrella    Fidelity &     Limit $10,000,000                    7/1/95-7/1/96
            Casualty of
            NY

Excess      U.S. Fire Ins. Limit $10,000,000 x/s $10,000,000    7/1/95-7/1/96
Liab.       Co.


 



 

 








</TABLE>


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