NOODLE KIDOODLE INC
10-Q, 1997-12-12
MISC DURABLE GOODS
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549
                             
                             FORM 10-Q

(Mark One)

[ X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
     THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended November 1, 1997

                          OR

[  ]	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
     THE SECURITIES EXCHANGE ACT OF 1934

For the period from __________________ to _________________

                 Commission file number 1-6083


                       NOODLE KIDOODLE, INC.
      (Exact name of Registrant as specified in its charter)

               DELAWARE                            11-1771705
(State or Other Jurisdiction of                 (I.R.S. Employer 
Incorporation or Organization)                  Identification
                                                     Number)

6801 JERICHO TURNPIKE, SYOSSET, NEW YORK          11791
(Address of Principal Executive Office)        (Zip  Code)


Registrant's Telephone Number, Including Area Code (516) 677-0500

        105 PRICE PARKWAY, FARMINGDALE, NEW YORK  11735
                       (Former Address)

Indicate by check mark whether the Registrant (1) has filed all 
reports required to be filed by Section 13 or 15 (d) of the 
Securities Exchange Act of 1934 during the preceding 12 months 
(or for such shorter periods that the Registrant was required to 
file such reports), and (2) has been subject to such filing 
requirement for the past 90 days.  YES  X   No  ___

Indicate the number of shares outstanding of each of the issuer's 
classes of common stock, as of the latest practicable date 
7,579,640 shares outstanding as of December 5, 1997.





<PAGE>




                      TABLE OF  CONTENTS


PART I - FINANCIAL INFORMATION
                                                            Page

Condensed Consolidated Balance Sheets
 November 1, 1997, November 2, 1996 and February 1, 1997      3

Condensed Consolidated Statements of  Operations
 Thirteen and Thirty-Nine Weeks Ended November 1, 1997
 and November 2, 1996                                         4

Condensed Consolidated Statements of Cash Flows
 Thirty-Nine Weeks Ended November 1, 1997 and 
 November 2, 1996                                             5

Notes to Condensed Consolidated Financial Statements	         6

Management's Discussion and Analysis of Financial
 Condition and Results of Operations                          8


PART II - OTHER INFORMATION                                   10

SIGNATURES                                                    11












<PAGE>


<TABLE>

                     NOODLE KIDOODLE, INC. AND SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS

                                   UNAUDITED

                                           November 1,  November 2, February 1,
                                             1997          1996        1997

                                             (In thousands, except share data)
<CAPTION>

<S>                                          <C>         <C>         <C>
ASSETS

Current assets:
  Cash and cash equivalents                  $   259     $ 9,803     $11,333
  Merchandise inventories                     26,035      22,190      17,318
  Prepaid expenses and other current assets    2,754       3,758       2,752

    Total current assets                      29,048      35,751      31,403

Property, plant and equipment - net           18,881      17,758      19,583

Other assets                                      89          81          50

    Total Assets                             $48,018     $53,590     $51,036

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Current maturities of long-term debt       $    18     $     -     $    18
  Trade accounts payable                      10,474      10,135       5,049
  Accrued expenses and taxes                   7,074       5,065       7,092
  Net liabilities of discontinued operations   1,135       3,435       2,425

   Total current liabilities                  18,701      18,635      14,584

Long-term debt                                   739           -         753

Commitments and contingencies                      -           -           -

Stockholders' equity:
  Preferred stock-authorized 1,000,000
   shares, par value $.001,(none issued)           -           -           -
  Common stock-authorized 15,000,000,
   par value $.001, issued 8,503,901 shares,
   respectively                                    9           8           9
  Capital in excess of par value              43,063      43,064      43,063
  Retained earnings (deficit)                (10,702)     (4,325)    (3,581)

                                              32,370      38,747      39,491

  Less treasury stock, at cost, 924,261
   shares                                      3,792       3,792       3,792

   Total stockholders' equity                 28,578      34,955      35,699

  Total Liabilities and Stockholders' Equity $48,018     $53,590     $51,036







    See accompanying notes to Condensed Consolidated Financial Statements.
</TABLE>

                                  -3-
<PAGE>
<TABLE>
                     NOODLE KIDOODLE, INC. AND SUBSIDIARIES
               CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

                                  UNAUDITED

                                     Thirteen Weeks Ended        Thirty-Nine Weeks Ended 
                                   November 1,   November 2,     November 1,  November 2,
                                      1997          1996            1997         1996

                                           (In thousands, except per share data) 
<CAPTION>

<S>                                 <C>           <C>              <C>          <C>
Net sales                           $15,641       $11,845          $44,830      $30,489

Costs and expenses:
 Cost of product sold including
  buying and warehousing costs        9,699         7,241           27,902       19,253
 Selling and administrative expenses
  expenses                            8,409         7,296           24,331       20,127

                                     18,108        14,537           52,233       39,380

 Operating loss                      (2,467)       (2,692)          (7,403)      (8,891)
 Interest income                         90           233              350          684
 Interest expense                       (22)           (9)             (68)         (29)

Loss before income tax               (2,399)       (2,468)          (7,121)      (8,236)
Income taxes (benefit)                    -             -                -            -

Net loss                            $(2,399)      $(2,468)         $(7,121)     $(8,236)

Net loss per share                  $  (.32)      $  (.33)         $  (.94)     $ (1.10)

Weighted average shares outstanding   7,580         7,574            7,580       7,457







      See accompanying notes to Condensed Consolidated Financial Statements
</TABLE>
                                       -4-
<PAGE>

<TABLE>
                     NOODLE KIDODOLE, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDTED STATEMENTS OF CASH FLOWS

                                   UNAUDITED
                                                      Thirty-Nine Weeks Ended
                                                      November 1,  November 2,
                                                         1997         1996

                                                          (In thousands)
<CAPTION>

<S>                                                    <C>          <C>
Cash flows from operating activities:
 Net loss from operations                              $(7,121)     $(8,236)
 Adjustments to reconcile to net cash provided
  (used):
  Depreciation                                           1,847        1,315
  Decrease (increase) in non-cash working capital
   accounts: 
    Merchandise inventories                             (8,717)     (11,862)
    Prepaid expenses, taxes and other current assets        (2)        (715)
    Trade accounts payable, accrued expenses and taxes   5,407        5,615

      Net cash (used in) continuing operations          (8,586)     (13,883) 

  (Decrease)increase in net liabilities of
    discontinued operations                             (1,290)       7,019

      Net cash provided by (used in) discontinued
       operations                                       (1,290)       7,019

      Net cash (used in)operating activities            (9,876)      (6,864)

Cash flows from investing activities:
 Property additions                                     (1,206)      (6,690)
 Other                                                      22          (26)

      Net cash (used in)investing activities            (1,184)      (6,716)

Cash flows from financing activities:
 Proceeds from public offering                               -       16,009
 Proceeds form exercise of employee stock options            -          102
 Reduction of long-term debt                               (14)           -

      Net cash provided by (used in) financing
       activities                                          (14)      16,111
 
Net increase (decrease) in cash and cash equivalents   (11,074)       2,531

Cash and cash equivalents - beginning of period         11,333        7,272

Cash and cash equivalents - end of period              $   259      $ 9,803






    See accompanying notes to Condensed Consolidated Financial Statements
</TABLE>
                                    -5-
<PAGE>

              NOODLE KIDOODLE, INC. AND SUBSIDIARIES
       NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

                           UNAUDITED

NOTE 1.
The accompanying unaudited condensed consolidated 
financial statements have been prepared in 
accordance with the instructions to Form 10-Q and 
do not include all the information and footnotes 
required by generally accepted accounting 
principles for complete financial statements and 
are subject to year-end adjustments.  However, in 
the opinion of management, all known adjustments 
(which consist primarily of normal recurring 
accruals) have been made to present fairly the 
consolidated operating results for the unaudited 
periods.  This financial information should be read 
in conjunction with the financial statements and 
notes thereto included in the Registrant's annual 
report on Form 10-K for the year ended February 1, 
1997.

It should be noted that amounts included in the 
financial statements of the prior year have been 
reclassified to conform to the current year's 
presentation.

Due to the seasonal nature of the Company's 
business, results for the interim period are not 
necessarily indicative of the results to be 
expected for the fiscal year.

NOTE 2.
All highly liquid investments with a maturity date 
of three months or less are considered to be cash 
equivalents.  These investments are stated at cost 
which approximates market.

NOTE 3.
Income tax provisions are based on estimated annual 
effective tax rates.  The loss for the periods 
ended November 1, 1997 and November 2, 1996 
provided no tax benefit.

NOTE 4.
Recent Accounting Pronouncements:  In February 
1997, the Financial Accounting Standards Board 
released Statement of Financial Accounting 
Standards No. 128, "Earnings per Share" ("SFAS 
128").  SFAS 128 changes the computational 
guidelines for earnings per share information.  The 
Company will adopt the provisions of SFAS 128 in 
its January 31, 1998 consolidated financial 
statements.  SFAS 128 will eliminate the 
presentation of primary earnings per share and 
replace it with basic earnings per share.  Basic 
earnings per share differs from primary earnings 
per share because common stock equivalents are not 
considered in computing basic earnings per share.  
Fully diluted earnings per share will be replaced 
with diluted earnings per share.  Diluted earnings 
per share is similar to fully diluted earnings per 
share, except in determining the number of dilutive 

                        -6-
<PAGE>
shares outstanding for options and warrants, the 
proceeds that would be received upon the conversion 
of all dilutive options and warrants are assumed to 
be used to repurchase the Company's common shares 
at the average market price of such stock during 
the period.  For fully diluted earnings per share, 
the higher of the average market price or ending 
market price is used.  The Company expects that the 
adoption of SFAS 128 will have no material effect 
upon its reported results.

                        -7-
<PAGE>


            MANAGEMENT'S DISCUSSION AND ANALYSIS OF
         FINANCIAL CONDITION AND RESULTS OF OPERATIONS

  Thirteen Weeks Ended November 1, 1997 Compared With
        Thirteen Weeks Ended November 2, 1996
 

Net sales increased $3.8 million to $15.6 million in the 
thirteen week period ended November 1, 1997 from $11.8 
million in the comparable period in the prior year.  Sales 
from Noodle Kidoodle stores increased $3.8 million to $15.5 
million in the third quarter from $11.7 million in the 
comparable period in the prior year, primarily due to the 
addition of four new stores of which three opened in the 
fourth quarter of last year and one opened in the first half 
of the current year, coupled with an increase in comparable 
store sales of 8%.  Other retail sales remained virtually 
flat in the thirteen week period ended November 1, 1997 
compared to the comparable period in the prior year. The 
Company closed its last Playworld store on October 31, 1997.  
The Company operated thirty-two Noodle Kidoodle stores at 
November 1, 1997 compared to twenty-eight Noodle Kidoodle 
stores and one Playworld store at November 2, 1996.

Gross profit (derived from net sales less the cost of 
product sold, which includes buying and warehousing costs) 
increased $1.3 million to $5.9 million in the thirteen week 
period ended November 1, 1997 from $4.6 million in the 
comparable period in the prior year.  Gross profit, as a 
percentage of net sales ("gross profit percentage"), 
decreased to 38.0% in the third quarter ended November 1, 
1997 from 38.9% in the comparable period in the prior year.  
Gross profit percentage at Noodle Kidoodle stores increased 
to 37.7% in the current quarter from 36.9% in the comparable 
period in the prior year, primarily due to the leveraging of 
warehousing costs and lower merchandise costs.

Selling and administrative expenses increased $1.1 million 
to $8.4 million in the thirteen week period ended November 
1, 1997 from $7.3 million in the comparable period in the 
prior year. These increases resulted from higher direct 
store expenses of $1.5 million as a result of changes in the 
store base, offset by reductions in home office costs of $.3 
million and reduced store pre-opening expenses of $.1 
million. Selling and administrative expenses, as a percent 
of net sales, decreased to 53.8% in the thirteen week period 
ended November 1, 1997 from 61.6% in the comparable period 
in the prior year.  The decrease resulted primarily from the 
leveraging of home office and store expenses over a larger 
sales base.

Net loss decreased $.1 million to $2.4 million ($.32 per 
share) in the period ended November 1, 1997 from $2.5 
million ($.33 per share) in the comparable period in the 
prior year.

                           -8-
<PAGE>


        Thirty-Nine Weeks Ended November 1, 1997
  Compared with Thirty-Nine Weeks Ended November 2, 1996 



Net sales increased $14.3 million to $44.8 million in the 
thirty-nine week period ended November 1, 1997 from $30.5 
million in the comparable period in the prior year.  Sales 
from Noodle Kidoodle stores increased $15.6 million to $44.6 
million in the current nine-month period from $29.0 million 
in the comparable period in the prior year, primarily due to 
the addition of four new stores, of which three opened in 
the fourth quarter of last year, and one opened in the first 
half of this year, coupled with an increase in comparable 
store sales of 11%.  Other retail sales decreased $1.3 
million to $.2 million in the nine-month period ended 
November 1, 1997 from $1.5 million in the comparable period 
in the prior year, primarily due to the closing of one 
Playworld store and two Toy Park stores during the first 
half of last year. The Company closed its last Playworld 
store on October 31, 1997.  The Company operated thirty-two 
Noodle Kidoodle stores at November 1, 1997, compared to 
twenty-eight Noodle Kidoodle stores and one Playworld store 
at November 2, 1996.

Gross profit (derived from net sales less the cost of 
product sold, which includes buying and warehousing costs) 
increased $5.7 million to $16.9 million in the thirty-nine 
week period ended November 1, 1997 from $11.2 million in the 
comparable period in the prior year.  Gross profit as a 
percent of net sales ("gross profit percentage") increased 
to 37.8% in the current nine-month period from 36.9% in the 
comparable period in the prior year.  Gross profit 
percentage at Noodle Kidoodle stores increased to 37.7% for 
the nine-month period ended November 1, 1997 from 36.3% in 
the comparable period in the prior year, primarily due to 
the leveraging of buying and warehousing costs over a larger 
sales base and lower merchandise costs.

Selling and administrative expenses increased $4.2 million 
to $24.3 million in the thirty-nine week period ended 
November 1, 1997 from $20.1 million in the comparable period 
in the prior year.  These increases resulted from higher 
direct store expenses of $4.7 million due to changes in the 
store base, offset by reduced home office and store pre-
opening costs of $.5 million. Selling and administrative  
expenses as a percent of net sales decreased to 54.3% in the 
thirty-nine week period ended November 1, 1997 from 66.0% in 
the comparable period in the prior year.  The decrease 
resulted primarily from leveraging of home office and store 
expenses over a larger sales base.

Net loss decreased $1.1 million to $7.1 million ($.94 per 
share) in the nine-month period ended November 1, 1997 from 
$8.2 million ($1.10 per share) in the comparable period in 
the prior year.

                             -9-
<PAGE>


Liquidity and Capital Resources

During the thirty-nine week period ended November 1, 1997 
the Company used $9.9 million of cash in its operating 
activities, primarily to fund the net loss of $7.1 million, 
an increase in working capital of $3.3 million, and a 
reduction in the net liabilities of discontinued operations 
of $1.3 million, offset by $1.8 million of depreciation 
charges.  The increase in working capital was primarily the 
result of increased inventory levels for the upcoming 
holiday selling season. The Company used $1.2 million of 
cash to fund investing activities, primarily  to purchase  
fixed assets for new and remodeled stores.  As a result of 
the foregoing, cash and cash equivalents decreased during 
the period by $11.1 million.

In June 1997 the Company entered into a $15.0 million, three 
year revolving credit facility with The CIT Group/Business 
Credit, Inc.  This facility may be used for direct 
borrowings and letters of credit, and is secured by the 
Company's inventory.

The Company has available net operating loss carryforwards 
of approximately $20.0 million for income tax purposes.


Quarterly fluctuation in results and seasonality.

The timing of new store openings and related pre-opening 
expenses and the amount of revenue contributed by new stores 
have caused, and are expected to cause in the future, the 
Company's quarterly results of operations to fluctuate.  In 
addition, the Company's operations are highly seasonal, a 
significant portion of a typical store's revenue is 
generated during the Company's fourth fiscal quarter, which 
coincides with the Christmas selling season.  The Company 
does not expect to generate positive operating income during 
the first three fiscal quarters for the foreseeable future.


                Part II - Other Information


Item 6.  Exhibits and Reports on Form 8-K.

(a)  None

(b)  The Company filed a report on Form 8-K on November    
     21, 1997 which reported the following information 
     under Items 5 and 7 of that form.

         The Board of Directors of Noodle Kidoodle, Inc. 
     voted unanimously to amend and restate the By-Laws 
     of the Company on November 12, 1997.  The actual 
     amended and restated By-Laws should be referred to 
     in order to obtain a complete understanding of the 
     changes.

                           -10-
<PAGE>

                        SIGNATURES

Pursuant to the requirements of the Securities Exchange Act 
of 1934, the Registrant has duly caused this report to be 
signed on its behalf by the undersigned, thereunto duly 
authorized.


                                   NOODLE KIDOODLE, INC.
                                   (Registrant)


Date:  December 12, 1997           STANLEY GREENMAN
                                   /s/Stanley Greenman,Chairman 
                                   of the Board, Chief
                                   Executive Officer, and
                                   Treasurer
                                   (Principal Executive
                                    Officer)

Date:  December 12, 1997           KENNETH S. BETUKER
                                   /s/Kenneth S. Betuker
                                   Vice President, Chief
                                   Financial Officer and
                                   Secretary
                                   (Principal Financial and
                                    Accounting Officer)

















<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JAN-31-1998
<PERIOD-START>                             FEB-02-1997
<PERIOD-END>                               NOV-01-1997
<CASH>                                             259
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                     26,035
<CURRENT-ASSETS>                                29,048
<PP&E>                                          24,786
<DEPRECIATION>                                   5,905
<TOTAL-ASSETS>                                  48,018
<CURRENT-LIABILITIES>                           18,701
<BONDS>                                              0
                                0
                                          0
<COMMON>                                             9
<OTHER-SE>                                      28,569
<TOTAL-LIABILITY-AND-EQUITY>                    48,018
<SALES>                                         44,830
<TOTAL-REVENUES>                                44,830
<CGS>                                           27,902
<TOTAL-COSTS>                                   27,902
<OTHER-EXPENSES>                                24,331
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  68
<INCOME-PRETAX>                                (7,121)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            (7,121)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (7,121)
<EPS-PRIMARY>                                   (0.94)
<EPS-DILUTED>                                   (0.94)
        

</TABLE>


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