NOODLE KIDOODLE INC
10-Q, 1998-09-14
MISC DURABLE GOODS
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549
                             ---------
                             FORM 10-Q


(Mark One)

[ X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
     THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended August 1, 1998

                                   OR

[  ]	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
     THE SECURITIES EXCHANGE ACT OF 1934


For the period from __________________ to _________________


                 Commission file number 1-6083


                       NOODLE KIDOODLE, INC.
      (Exact name of Registrant as specified in its charter)


               DELAWARE                            11-1771705
(State or Other Jurisdiction of                 (I.R.S. Employer 
 Incorporation or Organization)                  Identification
                                                     Number)


6801 JERICHO TURNPIKE, SYOSSET, NEW YORK          11791
(Address of Principal Executive Office)        (Zip  Code)


Registrant's Telephone Number, Including Area Code (516) 677-0500


Indicate by check mark whether the Registrant (1) has filed all 
reports required to be filed by Section 13 or 15 (d) of the 
Securities Exchange Act of 1934 during the preceding 12 months 
(or for such shorter periods that the Registrant was required to 
file such reports), and (2) has been subject to such filing 
requirement for the past 90 days.  YES  X   No  ___

As of September 2, 1998, there were 7,592,140 outstanding shares 
of the issuer's common stock, par value $.001 per share 
(excluding 914,761 treasury shares).

                                  -1-
<PAGE>

<TABLE>
<CAPTION>
                      TABLE OF  CONTENTS


<S>                                                        <C>
PART I - FINANCIAL INFORMATION
                                                            Page

Item 1. - Financial Statements (Unaudited)

  Condensed Consolidated Balance Sheets
   August 1, 1998, August 2, 1997 and January 31, 1998       3

  Condensed Consolidated Statements of  Operations
   Thirteen and Twenty-Six Weeks Ended August 1, 1998
   and August 2, 1997                                        4

  Condensed Consolidated Statements of Cash Flows
   Twenty-Six Weeks Ended August 1, 1998 and August 2, 1997  5

  Notes to Condensed Consolidated Financial Statements	      6

Item 2. -  Management's Discussion and Analysis of
           Financial Condition and Results of Operations     8


PART II - OTHER INFORMATION

Item 4. - Submissions of Matters to a Vote of Security       11
          Holders

Item 6. - Exhibits and Reports on Form 8K                    11



SIGNATURES                                                   12

</TABLE>







                                      -2-

<PAGE>











<TABLE>


                         PART I - FINANCIAL INFORMATION

Item 1.  FINANCIAL STATEMENT

                     NOODLE KIDOODLE, INC. AND SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS

                                   UNAUDITED
<CAPTION>
                                            August 1,  August 2,  January 31,
                                               1998     1997         1998

                                            (In thousands, except share data)

<S>                                          <C>         <C>         <C>
ASSETS

Current assets:
  Cash and cash equivalents                  $ 1,247     $ 5,946     $11,099
  Merchandise inventories                     21,769      17,681      16,821
  Prepaid expenses and other current assets    3,345       3,140       3,024

    Total Current Assets                      26,361      26,767      30,944

Property, plant and equipment - net           20,449      18,851      18,514

Other assets                                      32          93          23

    Total Assets                             $46,842     $45,711     $49,481

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Current maturities of long-term debt       $    20     $    18     $    20
  Trade accounts payable                       6,245       5,752       6,048
  Accrued expenses and taxes                   7,324       6,371       7,726
  Net liabilities of discontinued operations   1,263       1,849       1,173

   Total Current Liabilities                  14,852      13,990      14,967

Long-term debt                                   724         744         733

Commitments and contingencies                      -           -           -

Stockholders' equity:
  Preferred stock-authorized 1,000,000
   shares, par value $.001,(none issued)           -           -           -
  Common stock-authorized 15,000,000,
   par value $.001, issued 8,506,901
   8,503,901 and 8,503,901 shares,
   respectively                                    9           9           9
  Capital in excess of par value              43,083      43,063      43,063
  Accumulated deficit                         (8,073)    ( 8,303)     (5,499)

                                              35,019      34,769      37,573

  Less treasury stock, at cost, 914,761
   shares                                      3,753       3,792       3,792

   Total Stockholders' Equity                 31,266      30,977      33,781

  Total Liabilities and Stockholders' Equity $46,842     $45,711     $49,481





    See accompanying notes to Condensed Consolidated Financial Statements.
</TABLE>
                                    -3-
<PAGE>

<TABLE>
                     NOODLE KIDOODLE, INC. AND SUBSIDIARIES
               CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

                                  UNAUDITED
<CAPTION>
                                       Thirteen Weeks Ended      Twenty-Six Weeks Ended
                                       August 1,    August 2,    August 1,    August 2,
                                         1998         1997         1998         1997

                                           (In thousands, except per share data)


<S>                                    <C>          <C>          <C>          <C>
Net sales                              $18,431      $13,654      $36,476      $29,189  

Costs and expenses:
 Cost of product sold including
  buying and warehousing costs          11,089        8,539       22,119       18,203
 Selling and administrative expenses     8,909        7,948       17,059       15,922

                                        19,998       16,487       39,178       34,125

 Operating loss                         (1,567)      (2,833)      (2,702)      (4,936)
 Interest income                            63          137          172          260
 Interest expense                          (21)         (23)         (44)         (46)

Loss before income tax                  (1,525)      (2,719)      (2,574)      (4,722)
Income taxes (benefit)                       -            -            -            -

Net loss                               $(1,525)     $(2,719)     $(2,574)     $(4,722)

Basic and diluted loss per share       $ (0.20)     $ (0.36)     $ (0.34)     $ (0.62)

Weighted average shares outstanding      7,587        7,580        7,583        7,580



















      See accompanying notes to Condensed Consolidated Financial Statements
</TABLE>

                                 -4-
<PAGE>
<TABLE>
                     NOODLE KIDODOLE, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDTED STATEMENTS OF CASH FLOWS

                                   UNAUDITED
<CAPTION>
                                                      Twenty-Six Weeks Ended
                                                       August 1,   August 2,
                                                         1998        1997 

                                                          (In thousands)

<S>                                                    <C>         <C>
Cash flows from operating activities:
 Net loss from operations                              $(2,574)     $(4,722)
 Adjustments to reconcile to net cash provided
  (used):
  Depreciation                                           1,346        1,207
  Decrease (increase) in non-cash working capital
   accounts: 
    Merchandise inventories                             (4,948)        (363)
    Prepaid expenses, taxes and other current assets      (321)        (388)
    Trade accounts payable, accrued expenses and taxes    (205)         (18)

      Net cash (used in) continuing operations          (6,702)      (4,284) 

  Decrease (increase) in non-cash working capital
   accounts and other of discontinued operations            90         (576) 

      Net cash provided by (used in) discontinued
       operations                                           90         (576)

      Net cash (used in)operating activities            (6,612)      (4,860)

Cash flows from investing activities:
 Property additions                                     (3,281)        (479)
 Other                                                      (9)         (39)

      Net cash (used in)investing activities            (3,290)        (518)

Cash flows from financing activities:
 Proceeds from exercise of employee stock options           59            -
 Reduction of long-term debt                                (9)          (9)

      Net cash provided by (used in) financing
       activities                                           50           (9)
 
Net increase (decrease) in cash and cash equivalents    (9,852)      (5,387)

Cash and cash equivalents - beginning of period         11,099       11,333

Cash and cash equivalents - end of period              $ 1,247      $ 5,946

Supplemental cash flow information

  Interest expense                                      $   44      $    46

  Income taxes, net                                          -            -









    See accompanying notes to Condensed Consolidated Financial Statements

</TABLE>


                                 -5-
<PAGE>

               NOODLE KIDOODLE, INC. AND SUBSIDIARIES
         NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

                               UNAUDITED


NOTE 1.  Basis of presentation.
         The accompanying interim unaudited consolidated 
         financial statements include the accounts of Noodle 
         Kidoodle, Inc. and subsidiaries (the "Company").  
         All intercompany accounts and transactions are 
         eliminated in consolidation.

         These financial statements have been prepared in 
         accordance with generally accepted accounting 
         principles for interim financial information and 
         with the instructions to Form 10-Q and Article 10 of 
         Regulation S-X.  Accordingly, they do not include 
         all of the information and footnotes required by 
         generally accepted accounting principles for 
         complete financial statements.  In the opinion of 
         management, such interim statements reflect all 
         adjustments (consisting of normal recurring 
         accruals) necessary to present fairly the financial 
         position and the results of operations and cash 
         flows for the interim periods presented.  Due to the 
         seasonal nature of the Company's business, results 
         of operations for the interim periods are not 
         necessarily indicative of the results to be expected 
         for the full fiscal year.  These financial 
         statements should be read in conjunction with the 
         audited consolidated financial statements and 
         footnotes included in the Company's annual Report on 
         Form 10-K for the year ended January 31, 1998.

NOTE 2.  Cash and cash equivalents.
         All highly liquid investments with a maturity date 
         of three months or less are considered to be cash 
         equivalents.  These investments are stated at cost 
         which approximates market.

NOTE 3.  Income taxes.
         Income tax provisions are based on estimated annual 
         effective tax rates.  The losses for the thirteen 
         and twenty-six week periods ended August 1, 1998 and 
         August 2, 1997 provided no tax benefit.

NOTE 4.  Earnings per share.
         For the fiscal year ended January 31, 1998, the 
         Company adopted Statement of Accounting Standards 
         No. 128 ("FAS 128") which requires the presentation 
         of basic and diluted earnings per share, which 
         replaces primary and fully diluted earnings per 
         share.  Unlike primary earnings per share, basic 
         earnings per share excludes any dilutive effect of 
         employee stock options.  Diluted earnings per share 
         is very similar to the previously reported fully 
         diluted earnings per share.  Earnings per share have 
         been restated for all periods presented to reflect 
         the adoption of FAS 128.


                                -6-
<PAGE>
         Average common and common equivalent shares used in  
         computing diluted earning per share as a result of 
         applying the treasury stock method to outstanding 
         employee stock options were as follows:

<TABLE>
<CAPTION>
          Thirteen Weeks Ended     Twenty-Six Weeks Ended
         August 1,    August 2,    August 1,    August 2,
           1998         1997         1998         1997

<S>      <C>          <C>          <C>          <C>
         7,697,400    7,586,500    7,683,000    7,583,200

</TABLE>
         In accordance with FAS 128, as a result of losses    
         from operations for the quarter and six month period 
         ended August 1, 1998 and August 2, 1997, the 
         inclusion of employee stock options were 
         antidilutive and, therefore, were not utilized in 
         the computation of diluted earnings per share.
        
                         -7-

<PAGE>



ITEM 2.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
         FINANCIAL CONDITION AND RESULTS OF OPERATIONS

        Thirteen Weeks Ended August 1, 1998 Compared With
             Thirteen Weeks Ended August 2, 1997


Results of Operations

Net sales increased a total of 34.3% to $18.4 million in the 
thirteen week period ended August 1, 1998 from $13.7 million 
in the comparable period in the prior year.  Sales in Noodle 
Kidoodle stores increased 35.3% to $18.4 million in the 
second quarter from $13.6 million in the comparable period in 
the prior year, primarily due to increases in comparable 
store sales of 25% and the addition of four new stores in the 
second quarter and one new store in the first quarter of 
fiscal 1999.  The Company had 32 comparable stores at August 
1, 1998.  One Playworld retail store had sales of $62,000 in 
the thirteen week period ended August 2, 1997.  That store 
was closed on October 31, 1997.  The Company operated 37 
Noodle Kidoodle stores at August 1, 1998 compared to 32 
Noodle Kidoodle stores and one Playworld store at August 2, 
1997.

Gross profit (derived from net sales less the cost of product 
sold, which includes buying and warehousing costs) increased 
43.1% to $7.3 million in the thirteen week period ended 
August 1, 1998 from $5.1 million in the comparable period in 
the prior year.  Gross profit, as a percentage of net sales 
("gross profit percentage") increased to 39.8% for the second 
quarter ended August 1, 1998 from 37.5% in the comparable 
period in the prior year, primarily due to lower merchandise 
costs and markdowns and the additional sales leverage on 
buying and warehousing costs.

Selling and administrative expenses increased $1.0 million to 
$8.9 million in the thirteen week period ended August 1, 1998 
from $7.9 million in the comparable period in the prior year.  
This increase resulted from higher direct store expenses of 
$1.1 million, which consist of payroll, advertising and other 
store operating costs, as a result of changes in the store 
base and higher sales levels, offset by decreases in the home 
office and pre-opening expenses of $.1 million each.  Selling 
and administrative expenses, as a percent of net sales, 
decreased to 48.3% in the current quarter ended August 1, 
1998 from 58.2% in the comparable period in the prior year, 
primarily as a result of sales leverage against selling and 
administrative expenses which did not rise commensurately 
with increased sales levels.

Net loss decreased 44.4% to $1.5 million ($0.20 per share) 
for the thirteen week period ended August 1, 1998 from $2.7 
million ($0.36 per share) in the comparable period in the 
prior year.  The net loss for both periods ended August 1, 
1998 and August 2, 1997 did not include tax benefits.  

                           -8-
<PAGE>

        Twenty-Six Weeks Ended August 1, 1998 Compared
          with Twenty-Six Weeks Ended August 2, 1997


Net sales increased a total of 25.0% to $36.5 million in the 
twenty-six week period ended August 1,1998 from $29.2 million 
in the comparable period in the prior year.  Sales in Noodle 
Kidoodle stores increased 25.4% to $36.5 million in the 
current six month period from $29.1 million in the comparable 
period in the prior year, primarily due to increases in 
comparable store sales of 20%, the addition of five new 
stores in the current six month period and one new store in 
the first quarter of last year.  The Company had 32 
comparable stores at August 1, 1998.  One Playworld retail 
store had sales of $98,000 in the twenty-six week period 
ended August 2, 1997.  The store was closed on October 31, 
1997.  The Company operated 37 Noodle Kidoodle stores at 
August 1, 1998 compared to 32 Noodle Kidoodle stores and one 
Playworld store at August 2, 1997.

Gross profit (derived from net sales less the cost of product 
sold, which includes buying and warehousing costs) increased 
30.9% to $14.4 million in the twenty-six week period ended 
August 1, 1998 from $11.0 million in the comparable period in 
the prior year.  Gross profit percentage increased to 39.4% 
in the current six-month period from 37.6% in the comparable 
period in the prior year, primarily due to lower merchandise 
costs and markdowns and decreased buying costs (including the 
salaries and related expenses of the Company's buyers), 
partially offset by higher variable warehousing costs.

Selling and administrative expenses increased $1.1 million to 
$17.0 million in the twenty-six week period ended August 1, 
1998 from $15.9 million in the comparable period in the prior 
year.  These increases resulted from higher direct store 
expenses of $1.3 million, which consists of payroll, 
advertising and other store operating costs, as a result of 
changes in the store base and higher sales levels, offset by 
a reduction in pre-opening expenses of $0.2 million.  Selling 
and administrative expenses, as a percent of net sales, 
decreased to 46.8% in the current six-month period ended 
August 1, 1998 from 54.5% in the comparable period in the 
prior year, primarily as a result of sales leverage against 
selling and administrative expenses which did not rise 
commensurately with increases sales levels.

Net loss decreased 44.7% to $2.6 million ($0.34 per share) 
for the twenty-six week period ended August 1, 1998 from $4.7 
million ($0.62 per share) in the comparable period in the 
prior year.  The net loss for both periods ended August 1, 
1998 and August 2, 1997 did not include tax benefits.


Liquidity and Capital Resources.

During the twenty-six week period ended August 1, 1998 the 
Company's operating activities of its continuing operations 
used $6.7 million of cash.  This use of cash resulted from 
the net loss of $2.6 million and an increase in working 
capital of $5.4 million offset by non-cash charges of $1.3 

                         -9-
<PAGE>

million.  The increase in working capital results primarily 
from increased inventory levels of $4.9 million as a result 
of the addition of five new stores and inventories needed for 
the Company's planned store expansions in the remainder of 
the year.  The net liabilities of discontinued operations 
increased $.1 million.  The Company also used cash to fund 
investing activities of $3.3 million primarily for the 
purchase of fixed assets for new stores.  As a result of the 
foregoing, cash and cash equivalents decreased during the 
period by $9.9 million.

The Company opened five new stores during the six months 
ended August 1, 1998 and expects to open at least four 
additional stores in the next two quarters of fiscal 1999.  
In addition, the Company plans to continue to make 
investments in its distribution center and for store remodels 
to improve operational efficiencies and customer service.  
The Company expects to meet these cash requirements through a 
combination of available cash and borrowings from its 
existing revolving line of credit.

In June 1997 the Company entered into a $15.0 million, three-
year revolving credit facility with The CIT Group/Business 
Credit, Inc.  This facility may be used for direct borrowings 
and letters of credit and is secured by the Company's 
inventory, receivables and certain other assets.  As of 
August 1, 1998, no borrowings were outstanding under the 
revolving credit facility.

The Company expects that its current cash and cash 
equivalents and funds available under its revolving credit 
facility will be sufficient to fund its planned store 
openings and other recurring operational cash needs for the 
near future.  The Company is continually evaluating financing 
possibilities for its long-term expansion, and it  may seek 
to raise additional funds through any one or a combination of 
public or private debt or equity-related offerings, dependent 
upon market conditions, or from borrowings under future 
credit facilities.

The Company has available net operating loss carryfowards of 
approximately $21.4 million for income tax purposes.

Seasonality

The Company's operations are highly seasonal and a 
significant portion of its revenues occur in the fourth 
quarter which coincides with the Christmas selling season.  
New stores are expected to be opened throughout the year, but 
generally before the Christmas selling season, which will 
make the Company's fourth quarter revenues an even greater 
percentage of total year's revenues.  Operations during the 
first three quarters are not expected to be profitable for 
the foreseeable future.

                              -10-
<PAGE>

                PART II - OTHER INFORMATION


Item 4. - Submission of Matters to a Vote of Security 
          Holders.
          (a) The Annual Meeting of Stockholders of Noodle 
              Kidoodle, Inc. was held on July 7, 1998 and 
              continued on August 6, 1998.

          (b) Election of Directors

Nominees (Class I Directors)   Shares For   Shares Withheld
      Lester Greenman          6,747,892         56,640
      Melvin C. Redman         6,693,892        110,640
      Barry W. Ridings         6,695,691        108,841

(c)  Holders of common shares voted at the  
     continuation of the meeting on August 6, 1998     
     on the following matters, which were set forth  
     in the Registrant's Proxy Statement dated May 
     29, 1998.
 
                                Shares           Shares       Shares
(i) Directors Proposals           For            Against      Abstain
    That the Company Amend
    its Certificate of In-     3,682,624         933,061     2,966,955
    corporation and its        (48.6%)           (12.3%)     (39.1%)
    Amended and Restated
    By-Laws to eliminate
    Stockholder Action by
    Written Consent. (*)

    That the Company Amend     3,600,941         984,240      2,241,281
    its 1994 Stock Incen-      (52.8%)           (14.4%)      (32.8%)
    tive Plan. (**)


    (*)  Percentages are based on total number of outstanding common 
         shares.  Approval of this proposal required a majority of the 
         outstanding common shares.

    (**) Percentages are based on total number of common shares present 
         at the meeting in person or by proxy.  Approval of this proposal 
         required a majority of the common stock present at the meeting 
         in person or by proxy.


Item 6. - Exhibits and Reports on Form 8-K
          (a)  The following exhibit is filed as part of this report:

          Exhibit 27 - Financial Data Schedule (SEC/EDGAR only)

                              -11-
<PAGE>


                        SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, 
the Registrant has duly caused this report to be signed on its behalf 
by the undersigned, thereunto duly authorized.


                                   NOODLE KIDOODLE, INC.
                                   (Registrant)


Date:  September 14, 1998          /s/ Stanley Greenman
                                   Stanley Greenman, Chairman
                                   of the Board, Chief
                                   Executive Officer, and
                                   Treasurer
                                   (Principal Executive
                                    Officer)

Date:  September 14, 1998          /s/ Kenneth S. Betuker
                                   Kenneth S. Betuker
                                   Vice President, Chief
                                   Financial Officer and
                                   Secretary
                                   (Principal Financial and
                                    Accounting Officer)


                                -12-






<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-30-1999
<PERIOD-START>                             FEB-01-1998
<PERIOD-END>                               AUG-01-1998
<CASH>                                           1,247
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                     21,769
<CURRENT-ASSETS>                                26,361
<PP&E>                                          28,100
<DEPRECIATION>                                   7,651
<TOTAL-ASSETS>                                  46,842
<CURRENT-LIABILITIES>                           14,852
<BONDS>                                              0
                                0
                                          0
<COMMON>                                             9
<OTHER-SE>                                      31,257
<TOTAL-LIABILITY-AND-EQUITY>                    46,842
<SALES>                                         36,476
<TOTAL-REVENUES>                                36,476
<CGS>                                           22,119
<TOTAL-COSTS>                                   22,119
<OTHER-EXPENSES>                                17,059
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  44
<INCOME-PRETAX>                                (2,574)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            (2,574)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (2,574)
<EPS-PRIMARY>                                   (0.34)
<EPS-DILUTED>                                   (0.34)
        

</TABLE>


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