NOODLE KIDOODLE INC
10-Q, 1998-06-11
MISC DURABLE GOODS
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549
                             ---------
                             FORM 10-Q


(Mark One)

[ X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
     THE SECURITIES EXCHANGE ACT OF 1934

             For the quarterly period ended May 2, 1998

                               OR

[  ]	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
     THE SECURITIES EXCHANGE ACT OF 1934


For the period from __________________ to _________________


                 Commission file number 1-6083


                       NOODLE KIDOODLE, INC.
      (Exact name of Registrant as specified in its charter)


               DELAWARE                            11-1771705
(State or Other Jurisdiction of                 (I.R.S. Employer 
Incorporation or Organization)                  Identification
                                                     Number)


6801 JERICHO TURNPIKE, SYOSSET, NEW YORK          11791
(Address of Principal Executive Office)        (Zip  Code)


Registrant's Telephone Number, Including Area Code (516) 677-0500


Indicate by check mark whether the Registrant (1) has filed all 
reports required to be filed by Section 13 or 15 (d) of the 
Securities Exchange Act of 1934 during the preceding 12 months 
(or for such shorter periods that the Registrant was required to 
file such reports), and (2) has been subject to such filing 
requirement for the past 90 days.  YES  X   No  ___

As of May 29, 1998, there were 7,582,640 outstanding shares of 
the issuer's common stock, par value $.001 per share (excluding 
924,261 treasury shares).


                                -1-
<PAGE>

                      TABLE OF  CONTENTS


PART I - FINANCIAL INFORMATION
                                                            Page

Item 1. - Financial Statements (Unaudited)

  Condensed Consolidated Balance Sheets
   May 2, 1998, May 3, 1997 and January 31, 1998             3

  Condensed Consolidated Statements of  Operations
   Thirteen Weeks Ended May 2, 1998 and May 3, 1997          4

  Condensed Consolidated Statements of Cash Flows
   Thirteen Weeks Ended May 2, 1998 and May 3, 1997          5

  Notes to Condensed Consolidated Financial Statements	      6

Item 2. -  Management's Discussion and Analysis of
           Financial Condition and Results of Operations     8


PART II - OTHER INFORMATION

Item 6. - Exhibits and Reports on Form 8K                    10

SIGNATURES                                                   11








                                 -2-
<PAGE>



















<TABLE>

                         PART I - FINANCIAL INFORMATION

Item 1.  FINANCIAL STATEMENT

                     NOODLE KIDOODLE, INC. AND SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS

                                   UNAUDITED

<CAPTION>
                                              May 2,     May 3,   January 31,
                                               1998       1997       1998

                                             (In thousands, except share data)

<S>                                          <C>         <C>         <C>
ASSETS

Current assets:
  Cash and cash equivalents                  $ 5,836     $10,398     $11,099
  Merchandise inventories                     21,279      16,410      16,821
  Prepaid expenses and other current assets    3,272       2,678       3,024

    Total current assets                      30,387      29,486      30,944

Property, plant and equipment - net           19,102      19,351      18,514

Other assets                                      30          74          23

    Total Assets                             $49,519     $48,911     $49,481

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Current maturities of long-term debt       $    20     $    18     $    20
  Trade accounts payable                       8,280       5,308       6,048
  Accrued expenses and taxes                   6,493       7,020       7,726
  Net liabilities of discontinued operations   1,252       2,120       1,173

   Total current liabilities                  16,045      14,466      14,967

Long-term debt                                   729         749         733

Commitments and contingencies                      -           -           -

Stockholders' equity:
  Preferred stock-authorized 1,000,000
   shares, par value $.001,(none issued)           -           -           -
  Common stock-authorized 15,000,000,
   par value $.001, issued 8,506,901,
   8,503,901 and 8,503,901 shares,
   respectively                                    9           9           9
  Capital in excess of par value              43,076      43,063      43,063
  Accumulated deficit                         (6,548)    ( 5,584)     (5,499)

                                              36,537      37,488      37,573

  Less treasury stock, at cost, 924,261
   shares                                      3,792       3,792       3,792

   Total stockholders' equity                 32,745      33,696      33,781

  Total Liabilities and Stockholders' Equity $49,519     $48,911     $49,481









    See accompanying notes to Condensed Consolidated Financial Statements.

                                   -3-
</TABLE>
<PAGE>
<TABLE>
                     NOODLE KIDOODLE, INC. AND SUBSIDIARIES
               CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

                                  UNAUDITED
<CAPTION>
                                                       Thirteen Weeks Ended
                                                        May 2,       May 3,
                                                         1998         1997 

                                               (In thousands, except per share data)


<S>                                                     <C>          <C>
Net sales                                               $18,045      $15,535

Costs and expenses:
 Cost of product sold including
  buying and warehousing costs                           11,030        9,664
 Selling and administrative expenses                      8,150        7,974

                                                         19,180       17,638

 Operating loss                                          (1,135)      (2,103)
 Interest income                                            109          123
 Interest expense                                           (23)         (23)

Loss before income tax                                   (1,049)      (2,003)
Income taxes (benefit)                                        -            -

Net loss                                                $(1,049)     $(2,003)

Basic and diluted loss per share                        $  (.14)     $  (.26)

Weighted average shares outstanding                       7,580        7,580





































      See accompanying notes to Condensed Consolidated Financial Statements
</TABLE>

                                   -4-
<PAGE>

<TABLE>

                     NOODLE KIDODOLE, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDTED STATEMENTS OF CASH FLOWS

                                   UNAUDITED
<CAPTION>
                                                       Thirteen Weeks Ended
                                                        May 2       May 3
                                                         1998        1997 

                                                          (In thousands)

<S>                                                    <C>          <C>
Cash flows from operating activities:
 Net loss from operations                              $(1,049)     $(2,003)
 Adjustments to reconcile to net cash provided
  (used):
  Depreciation                                             647          572
  Decrease (increase) in non-cash working capital
   accounts: 
    Merchandise inventories                             (4,458)         908
    Prepaid expenses, taxes and other current assets      (248)          74
    Trade accounts payable, accrued expenses and taxes     999          187

      Net cash (used in) continuing operations          (4,109)        (262) 

  Decrease (increase) in non-cash working capital
   accounts and other of discontinued operations            79         (305) 

      Net cash provided by (used in) discontinued
       operations                                           79         (305)

      Net cash (used in)operating activities            (4,030)        (567)

Cash flows from investing activities:
 Property additions                                     (1,235)        (344)
 Other                                                      (7)         (20)

      Net cash (used in)investing activities            (1,242)        (364)

Cash flows from financing activities:
 Proceeds from exercise of employee stock options           13            -
 Reduction of long-term debt                                (4)          (4)

      Net cash provided by (used in) financing
       activities                                            9           (4)
 
Net increase (decrease) in cash and cash equivalents    (5,263)        (935)

Cash and cash equivalents - beginning of period         11,099       11,333

Cash and cash equivalents - end of period              $ 5,836      $10,398

Supplemental cash flow information

  Interest expense                                      $   23      $    23

  Income taxes, net                                          -            -















    See accompanying notes to Condensed Consolidated Financial Statements
</TABLE>

                             -5-
<PAGE>

           NOODLE KIDOODLE, INC. AND SUBSIDIARIES
     NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

                           UNAUDITED


NOTE 1.  Basis of presentation.
         The accompanying interim unaudited consolidated 
         financial statements include the accounts of Noodle 
         Kidoodle, Inc. and subsidiaries (the "Company").  
         All intercompany accounts and transactions are 
         eliminated in consolidation.

         These financial statements have been prepared in 
         accordance with generally accepted accounting 
         principles for interim financial information and 
         with the instructions to Form 10-Q and Article 10 of 
         Regulation S-X.  Accordingly, they do not include 
         all of the information and footnotes required by 
         generally accepted accounting principles for 
         complete financial statements.  In the opinion of 
         management, such interim statements reflect all 
         adjustments (consisting of normal recurring 
         accruals) necessary to present fairly the financial 
         position and the results of operations and cash 
         flows for the interim periods presented.  Due to the 
         seasonal nature of the Company's business, results 
         of operations for the interim periods are not 
         necessarily indicative of the results to be expected 
         for the full fiscal year.  These financial 
         statements should be read in conjunction with the 
         audited consolidated financial statements and 
         footnotes included in the Company's annual Report on 
         Form 10-K for the year ended January 31, 1998.

NOTE 2.  Cash and cash equivalents.
         All highly liquid investments with a maturity date 
         of three months or less are considered to be cash 
         equivalents.  These investments are stated at cost 
         which approximates market.

NOTE 3.  Income taxes.
         Income tax provisions are based on estimated annual 
         effective tax rates.  The loss for the periods ended 
         May 2, 1998 and May 3, 1997 provided no tax benefit.

NOTE 4.  Earnings per share.
         For the fiscal year ended January 31, 1998, the 
         Company adopted Statement of Accounting Standards 
         No. 128 ("FAS 128") which requires the presentation 
         of basic and diluted earnings per share, which 
         replaces primary and fully diluted earnings per 
         share.  Unlike primary earnings per share, basic 
         earnings per share excludes any dilutive effect of 
         employee stock options.  Diluted earnings per share 
         is very similar to the previously reported fully 
         diluted earnings per share.  Earnings per share have 
         been restated for all periods presented to reflect 
         the adoption of FAS 128.

                               -6-
<PAGE>

         Average common and common equivalent shares
         used in computing diluted earnings per share were 
         7,670,000 and 7,580,000 shares for the quarters 
         ended May 2, 1998 and May 3, 1997, respectively, as 
         a result of applying the treasury stock method to 
         outstanding employee stock options.  In accordance 
         with FAS 128, as a result of losses from operations, 
         the inclusion of employee stock options were 
         antidilutive and, therefore, were not utilized in 
         the computation of diluted earnings per share.

                              -7-
<PAGE>



ITEM 2.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
         FINANCIAL CONDITION AND RESULTS OF OPERATIONS

        Thirteen Weeks Ended May 2, 1998 Compared With
             Thirteen Weeks Ended May 3, 1997


Results of Operations

Net sales increased a total of 16.1% to $18.0 million in the 
thirteen week period ended May 2, 1998 from $15.5 million in 
the comparable period in the prior year.  Sales in Noodle 
Kidoodle stores increased 16.1% to $18.0 million in the 
current first quarter from $15.5 million in the comparable 
period in the prior year, primarily due to increases in 
comparable store sales of 16%, the addition of one store in 
the current quarter and the addition of one store early in 
the first quarter of last year.  The Company had 31 
comparable stores at May 2, 1998.  One Playworld retail store 
had sales of $36,000 in the thirteen week period ended May 3, 
1997.  That store was closed on October 31, 1997.  The 
Company operated 33 Noodle Kidoodle stores at May 2, 1998 
compared to 32 Noodle Kidoodle stores and one Playworld store 
at May 3, 1997.

Gross profit (derived from net sales less the cost of product 
sold, which includes buying and warehousing costs) increased 
18.6% to $7.0 million in the first quarter ended May 2, 1998 
from $5.9 million in the comparable period in the prior year.  
Gross profit, as a percentage of net sales ("gross profit 
percentage") increased to 38.9% for the thirteen week period 
ended May 2, 1998 from 37.8% in the comparable period in the 
prior year, primarily due to lower merchandise costs of 1.3%, 
decreased buying costs (including the salaries and related 
expenses of the Company's buyers) offset by higher variable 
warehousing costs.

Selling and administrative expenses increased $.2 million to 
$8.2 million in the thirteen week period ended May 2, 1998 
from $8.0 million in the comparable period in the prior year.  
This increase resulted from higher direct store expenses of 
$.2 million, which consist of payroll, advertising and other 
store operating costs, as a result of changes in store base 
and higher sales levels, and increases in home office 
expenses of $.1 million offset by reductions in pre-opening 
expenses of $.1 million.  Selling and administrative 
expenses, as a percent of net sales, decreased to 45.2% in 
the current quarter ended May 2, 1998 from 51.3% in the 
comparable period in the prior year, primarily as a result of 
leveraging selling and administrative expenses which did not 
rise commensurately with increased sales levels.

Net loss decreased 50.0% to $1.0 million ($.14 per share) for 
the quarter ended May 2, 1998 from $2.0 million ($.26 per 
share) in the comparable period in the prior year.  The net 
loss for both periods ended May 2, 1998 and May 3, 1997 did 
not include tax benefits.  

                             -8-
<PAGE>

Liquidity and Capital Resources.

During the thirteen week period ended May 2, 1998 the 
Company's operating activities of its continuing operations 
used $4.1 million of cash.  This use of cash resulted from 
the net loss of $1.0 million, and an increase in working 
capital of $3.7 million offset by non-cash charges of $.6 
million.  The increase in working capital resulted primarily 
from increased inventory levels of $4.5 million needed for 
the Company's planned store expansions in the second quarter.  
The net liabilities of discontinued operations increased $.1 
million.  The Company also used cash to fund investing 
activities of $1.2 million primarily for the purchase of 
fixed assets for new stores.  As a result of the foregoing, 
cash and cash equivalents decreased during the period by $5.3 
million.

The Company opened one store during the three months ended 
May 2, 1998 and expects to open five additional stores in the 
next two quarters of fiscal 1999.  In addition, the Company 
plans to continue to make investments in its distribution 
center and for store remodels to improve operational 
efficiencies and customer service.  The Company expects to 
meet these cash requirements through a combination of 
available cash and borrowings from its existing revolving 
line of credit.

In June 1997 the Company entered into a $15.0 million, three-
year revolving credit facility with The CIT Group/Business 
Credit, Inc.  This facility may be used for direct borrowings 
and letters of credit and is secured by the Company's 
inventory, receivables and certain other assets.  As of May 
2, 1998, no borrowings were outstanding under the revolving 
credit facility.

The Company expects that its current cash and cash 
equivalents and funds available under its revolving credit 
facility will be sufficient to fund its planned store 
openings and other recurring operational cash needs for the 
near future.  The Company is continually evaluating financing 
possibilities for its long-term expansion, and it  may seek 
to raise additional funds through any one or a combination of 
public or private debt or equity-related offerings, dependent 
upon market conditions, or from borrowings under future 
credit facilities.

The Company has available net operating loss carryfowards of 
approximately $21.4 million for income tax purposes.

Seasonality

The Company's operations are highly seasonal and a 
significant portion of its revenues occur in the fourth 
quarter which coincides with the Christmas selling season.  
New stores are expected to be opened throughout the year, but 
generally before the Christmas selling season, which will 
make the Company's fourth quarter revenues an even greater 
percentage of total year's revenues.  Operations during the 
first three quarters are not expected to be profitable for 
the foreseeable future.

                              -9-
<PAGE>


                PART II - OTHER INFORMATION


Item 6. - Exhibits and Reports on Form 8-K
          (a)  The following exhibit is filed as part of this  
                report:

          Exhibit 27 - Financial Data Schedule (SEC/EDGAR only)

          (b)  Reports on Form 8-K.
              
              On May 15, 1998, Noodle Kidoodle, Inc. filed 
              report on Form 8-K dated March 11, 1998 which 
              reported the following information under Items 
              5 and 7 of that form.

              The Board of Directors of Noodle Kidoodle, Inc. 
              (the "Company") authorized the issuance of one 
              preferred share purchase right (a "Right") for 
              each outstanding share of common stock, par 
              value $.001 per share, of the Company.  The  
              description and terms of the Rights are set 
              forth in the Rights Agreement, dated as of May 
              1, 1998 between Noodle Kidoodle, Inc. and Chase 
              Mellon Shareholders' Services, L.L.C. as Rights 
              Agent, together with Exhibits A and B attached 
              thereto.

              The Board of Directors of the Company approved 
              an amendment to Article I, Section 3 of the 
              Amended and Restated Bylaws of the Company on 
              May 13, 1998.

                                  -10-
<PAGE>


                        SIGNATURES

Pursuant to the requirements of the Securities Exchange Act 
of 1934, the Registrant has duly caused this report to be 
signed on its behalf by the undersigned, thereunto duly 
authorized.


                                   NOODLE KIDOODLE, INC.
                                   (Registrant)


Date:  June 12, 1998               /s/ Stanley Greenman
                                   Stanley Greenman, Chairman
                                   of the Board, Chief
                                   Executive Officer, and
                                   Treasurer
                                   (Principal Executive
                                    Officer)

Date:  June 12, 1998               /s/ Kenneth S. Betuker
                                   Kenneth S. Betuker
                                   Vice President, Chief
                                   Financial Officer and
                                   Secretary
                                   (Principal Financial and
                                    Accounting Officer)


                                  -11-
<PAGE>




<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JAN-30-1999
<PERIOD-START>                             FEB-01-1998
<PERIOD-END>                               MAY-02-1998
<CASH>                                           5,836
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                     21,279
<CURRENT-ASSETS>                                30,387
<PP&E>                                          26,055
<DEPRECIATION>                                   6,953
<TOTAL-ASSETS>                                  49,519
<CURRENT-LIABILITIES>                           16,045
<BONDS>                                              0
                                0
                                          0
<COMMON>                                             9
<OTHER-SE>                                      32,736
<TOTAL-LIABILITY-AND-EQUITY>                    49,519
<SALES>                                         18,045
<TOTAL-REVENUES>                                18,045
<CGS>                                           11,030
<TOTAL-COSTS>                                   11,030
<OTHER-EXPENSES>                                 8,150
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  23
<INCOME-PRETAX>                                (1,049)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            (1,049)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (1,049)
<EPS-PRIMARY>                                   (0.14)
<EPS-DILUTED>                                   (0.14)
        

</TABLE>


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