NOODLE KIDOODLE INC
10-Q, 1998-12-14
MISC DURABLE GOODS
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549
                             ---------
                             FORM 10-Q


(Mark One)

[ X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
     THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended October 31, 1998

                              OR

[  ]	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
     THE SECURITIES EXCHANGE ACT OF 1934


For the period from __________________ to _________________


                 Commission file number 1-6083


                       NOODLE KIDOODLE, INC.
      (Exact name of Registrant as specified in its charter)


               DELAWARE                            11-1771705
(State or Other Jurisdiction of                 (I.R.S. Employer 
Incorporation or Organization)                  Identification
                                                     Number)


6801 JERICHO TURNPIKE, SYOSSET, NEW YORK          11791
(Address of Principal Executive Office)        (Zip  Code)


Registrant's Telephone Number, Including Area Code (516) 677-0500


Indicate by check mark whether the Registrant (1) has filed all 
reports required to be filed by Section 13 or 15 (d) of the 
Securities Exchange Act of 1934 during the preceding 12 months 
(or for such shorter periods that the Registrant was required to 
file such reports), and (2) has been subject to such filing 
requirement for the past 90 days.  YES  X   No  ___

As of December 7, 1998, there were 7,594,640 outstanding shares 
of the issuer's common stock, par value $.001 per share 
(excluding 912,261 treasury shares).

                                  - 1-
<PAGE>
<TABLE>
<CAPTION>
                      TABLE OF  CONTENTS


<S>                                                       <C>
PART I - FINANCIAL INFORMATION
                                                            Page

Item 1. - Financial Statements (Unaudited)

  Condensed Consolidated Balance Sheets
   October 31, 1998, November 1, 1997 and January 31, 1998   3

  Condensed Consolidated Statements of  Operations
   Thirteen and Thirty-Nine Weeks Ended October 31, 1998
   and November 1, 1997                                      4

  Condensed Consolidated Statements of Cash Flows
   Thirty-Nine Weeks Ended October 31, 1998 and November
   1, 1997                                                   5

  Notes to Condensed Consolidated Financial Statements	      6

Item 2. -  Management's Discussion and Analysis of
           Financial Condition and Results of Operations     8


PART II - OTHER INFORMATION


Item 6. - Exhibits and Reports on Form 8K                    12



SIGNATURES                                                   13

</TABLE>


                                -2-
<PAGE>



<TABLE>




                         PART I - FINANCIAL INFORMATION

Item 1.  FINANCIAL STATEMENT

                     NOODLE KIDOODLE, INC. AND SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS

                                   UNAUDITED
<CAPTION>
                                            October 31, November 1  January 31,
                                               1998        1997       1998

                                               (In thousands, except share data)

<S>                                          <C>        <C>          <C> 
ASSETS

Current assets:
  Cash and cash equivalents                  $    54     $   259     $11,099
  Merchandise inventories                     34,054      26,035      16,821
  Prepaid expenses and other current assets    3,118       2,754       3,024

    Total Current Assets                      37,226      29,048      30,944

Property, plant and equipment - net           21,726      18,881      18,514

Other assets                                      38          89          23

    Total Assets                             $58,990     $48,018     $49,481

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Current maturities of long-term debt       $    20     $    18     $    20
  Revolving credit facility                    5,419           -           -
  Trade accounts payable                      13,019      10,474       6,048
  Accrued expenses and taxes                   8,842       7,074       7,726
  Net liabilities of discontinued operations   1,259       1,135       1,173

   Total Current Liabilities                  28,559      18,701      14,967

Long-term debt                                   719         739         733

Commitments and contingencies                      -           -           -

Stockholders' equity:
  Preferred stock-authorized 1,000,000
   shares, par value $.001,(none issued)           -           -           -
  Common stock-authorized 15,000,000,
   par value $.001, issued 8,506,901
   8,503,901 and 8,503,901 shares,
   respectively                                    9           9           9
  Capital in excess of par value              43,083      43,063      43,063
  Accumulated deficit                         (9,627)    (10,702)     (5,499)

                                              33,465      32,370      37,573

  Less treasury stock, at cost, 914,761,
   924,261 and 924,261 shares, respectively    3,753       3,792       3,792

   Total Stockholders' Equity                 29,712      28,578      33,781

  Total Liabilities and Stockholders' Equity $58,990     $48,018     $49,481








    See accompanying notes to Condensed Consolidated Financial Statements.
</TABLE>

                                  -3-
<PAGE>
<TABLE>

                     NOODLE KIDOODLE, INC. AND SUBSIDIARIES
               CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

                                  UNAUDITED
<CAPTION>
                                       Thirteen Weeks Ended     Thirty-Nine Weeks Ended
                                      October 31,  November 1,  October 31,  November 1,
                                         1998         1997         1998         1997

                                           (In thousands, except per share data)


<S>                                    <C>          <C>          <C>          <C> 
Net sales                              $22,670      $15,641      $59,146      $44,830 

Costs and expenses:
 Cost of product sold including
  buying and warehousing costs          13,816        9,699       35,935       27,902
 Selling and administrative expenses    10,336        8,409       27,395       24,331

                                        24,152       18,108       63,330       52,233

 Operating loss                         (1,482)      (2,467)      (4,184)      (7,403)
 Interest income                            12           90          184          350
 Interest expense                          (84)         (22)        (128)         (68)

Loss before income tax                  (1,554)      (2,399)      (4,128)      (7,121)
Income taxes (benefit)                       -            -            -            -

Net loss                               $(1,554)     $(2,399)     $(4,128)     $(7,121)

Basic and diluted loss per share       $ (0.20)     $ (0.32)     $ (0.54)     $ (0.94)

Weighted average shares outstanding      7,592        7,580        7,586        7,580








      See accompanying notes to Condensed Consolidated Financial Statements
</TABLE>
                                   -4-
<PAGE>
<TABLE>
                     NOODLE KIDODOLE, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDTED STATEMENTS OF CASH FLOWS

                                   UNAUDITED
                                                     Thirty-Nine Weeks Ended
                                                      October 31, November 1,
                                                         1998        1997 

                                                          (In thousands)
<CAPTION>

<S>                                                   <C>          <C>
Cash flows from operating activities:
 Net loss from operations                              $(4,128)     $(7,121)
 Adjustments to reconcile to net cash provided
  (used):
  Depreciation                                           2,086        1,847
  Decrease (increase) in non-cash working capital
   accounts: 
    Merchandise inventories                            (17,233)      (8,717)
    Prepaid expenses, taxes and other current assets       (94)          (2)
    Trade accounts payable, accrued expenses and taxes   8,087        5,407

      Net cash (used in) continuing operations         (11,282)      (8,586) 

  Decrease (increase) in non-cash working capital
   accounts and other of discontinued operations            86       (1,290)

      Net cash provided by (used in) discontinued
       operations                                           86       (1,290)

      Net cash (used in)operating activities           (11,196)      (9,876)

Cash flows from investing activities:
 Property additions                                     (5,298)      (1,206)
 Other                                                     (15)          22_

      Net cash (used in)investing activities            (5,313)      (1,184)

Cash flows from financing activities:
 Net increase in revolving credit facility               5,419            -
 Proceeds from exercise of employee stock options           59            -
 Reduction of long-term debt                               (14)         (14)

      Net cash provided by (used in) financing
       activities                                        5,464          (14)
 
Net (decrease) in cash and cash equivalents            (11,045)     (11,074)

Cash and cash equivalents - beginning of period         11,099       11,333

Cash and cash equivalents - end of period              $    54      $   259

Supplemental cash flow information

  Interest expense                                      $  128      $    68

  Income taxes, net                                          -            -








    See accompanying notes to Condensed Consolidated Financial Statements
</TABLE>

                                  -5-
<PAGE>

<TABLE>

               NOODLE KIDOODLE, INC. AND SUBSIDIARIES
         NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

                              UNAUDITED
<CAPTION>

<S>      <C>
NOTE 1.  Basis of presentation.
         The accompanying interim unaudited consolidated 
         financial statements include the accounts of Noodle 
         Kidoodle, Inc. and subsidiaries (the "Company").  
         All intercompany accounts and transactions are 
         eliminated in consolidation.

         These financial statements have been prepared in 
         accordance with generally accepted accounting 
         principles for interim financial information and 
         with the instructions to Form 10-Q and Article 10 of 
         Regulation S-X.  Accordingly, they do not include 
         all of the information and footnotes required by 
         generally accepted accounting principles for 
         complete financial statements.  In the opinion of 
         management, such interim statements reflect all 
         adjustments (consisting of normal recurring 
         accruals) necessary to present fairly the financial 
         position and the results of operations and cash 
         flows for the interim periods presented.  Due to the 
         seasonal nature of the Company's business, results 
         of operations for the interim periods are not 
         necessarily indicative of the results to be expected 
         for the full fiscal year.  These financial 
         statements should be read in conjunction with the 
         audited consolidated financial statements and 
         footnotes included in the Company's annual Report on 
         Form 10-K for the year ended January 31, 1998.

NOTE 2.  Cash and cash equivalents.
         All highly liquid investments with a maturity date 
         of three months or less are considered to be cash 
         equivalents.  These investments are stated at cost 
         which approximates market.

NOTE 3.  Income taxes.
         Income tax provisions are based on estimated annual 
         effective tax rates.  The losses for the thirteen 
         and thirty-nine week periods ended October 31, 1998 
         and November 1, 1997 provided no tax benefit.

NOTE 4.  Earnings per share.
         For the fiscal year ended January 31, 1998, the 
         Company adopted Statement of Accounting Standards 
         No. 128 ("FAS 128") which requires the presentation 
         of basic and diluted earnings per share, which 
         replaces primary and fully diluted earnings per 
         share.  Unlike primary earnings per share, basic 
         earnings per share excludes any dilutive effect of 
         employee stock options.  Diluted earnings per share 
         is very similar to the previously reported fully 
         diluted earnings per share.  Earnings per share have 
         been restated for all periods presented to reflect 
         the adoption of FAS 128.

                              -6-
<PAGE>
         Average common and common equivalent shares used in  
         computing diluted earning per share as a result of 
         applying the treasury stock method to outstanding 
         employee stock options were as follows:


          Thirteen Weeks Ended     Thirty-Nine Weeks Ended
        October 31,  November 1,  October 31,  November 1,
           1998         1997         1998         1997

         7,660,700   7,585,100     7,676,600    7,583,800


         In accordance with FAS 128, as a result of losses    
         from operations for the quarter and nine month  
         period ended October 31, 1998 and November 1, 1997, 
         the inclusion of employee stock options were 
         antidilutive and, therefore, were not utilized in 
         the computation of diluted earnings per share.
</TABLE>
                           -7-        
<PAGE>


ITEM 2.       MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS

        Thirteen Weeks Ended October 31, 1998 Compared With
               Thirteen Weeks Ended November 1, 1997


Results of Operations:

Net sales increased a total of 45.5% to $22.7 million in the 
thirteen week period ended October 31, 1998 from $15.6 
million in the comparable period in the prior year.  Sales in 
Noodle Kidoodle stores increased 46.5% to $22.7 million in 
the third quarter from $15.5 million in the comparable period 
in the prior year, primarily due to increases in comparable 
store sales of 25% and the addition of two new stores in the 
third quarter and seven new stores in the first half of 
fiscal 1999.  The Company had 32 comparable stores at October 
31, 1998.  One Playworld retail store had sales of $111,000 
in the thirteen week period ended November 1, 1997.  That 
store was closed on October 31, 1997.  The Company operated 
39 Noodle Kidoodle stores at October 31, 1998 compared to 32 
Noodle Kidoodle stores at November 1, 1997.

Gross profit (derived from net sales less the cost of product 
sold, which includes buying and warehousing costs) increased 
50.8% to $8.9 million in the thirteen week period ended 
October 31, 1998 from $5.9 million in the comparable period 
in the prior year.  Gross profit, as a percentage of net 
sales ("gross profit percentage") increased to 39.1% for the 
third quarter ended October 31, 1998 from 38.0% in the 
comparable period in the prior year, primarily due to lower 
merchandise costs and the additional sales leverage on buying 
costs partially offset by higher variable warehousing costs.

Selling and administrative expenses increased $1.9 million to 
$10.3 million in the thirteen week period ended October 31, 
1998 from $8.4 million in the comparable period in the prior 
year.  This increase resulted from higher direct store 
expenses (which consist of payroll, occupancy, advertising 
and other store operating costs), of $1.5 million as a result 
of changes in the store base and higher sales levels and an 
increase in home office expenses of $.4 million.  Selling and 
administrative expenses, as a percent of net sales, decreased 
to 45.6% in the current quarter ended October 31, 1998 from 
53.8% in the comparable period in the prior year, primarily 
as a result of sales leverage against selling and 
administrative expenses which did not rise commensurately 
with increased sales levels.

Net loss decreased 33.3% to $1.6 million ($0.20 per share) 
for the thirteen week period ended October 31, 1998 from $2.4 
million ($0.32 per share) in the comparable period in the 
prior year.  The net loss for both periods ended October 31, 
1998 and November 1, 1997 did not include tax benefits.  

                             -8-
<PAGE>

        Thirty-Nine Weeks Ended October 31, 1998 Compared
          with Thirty-Nine Weeks Ended November 1, 1997


Net sales increased a total of 31.9% to $59.1 million in the 
thirty-nine week period ended October 31, 1998 from $44.8 
million in the comparable period in the prior year.  Sales in 
Noodle Kidoodle stores increased 32.5% to $59.1 million in 
the current nine month period from $44.6 million in the 
comparable period in the prior year, primarily due to 
increases in comparable store sales of 22%, the addition of 
seven new stores in the current nine month period and one new 
store in the first quarter of last year.  The Company had 32 
comparable stores at October 31, 1998.  One Playworld retail 
store had sales of 209,000 in the thirty-nine week period 
ended October 31, 1997.  The store was closed on October 31, 
1997.  The Company operated 39 Noodle Kidoodle stores at 
October 31, 1998 compared to 32 Noodle Kidoodle stores at 
October 31, 1997.

Gross profit (derived from net sales less the cost of product 
sold, which includes buying and warehousing costs) increased 
37.3% to $23.2 million in the thirty-nine week period ended 
October 31, 1998 from $16.9 million in the comparable period 
in the prior year.  Gross profit percentage increased to 
39.2% in the current nine-month period from 37.8% in the 
comparable period in the prior year, primarily due to lower 
merchandise costs and markdowns and decreased buying costs 
(including the salaries and related expenses of the Company's 
buyers), partially offset by higher variable warehousing 
costs.

Selling and administrative expenses increased $3.1 million to 
$27.4 million in the thirty-nine week period ended October 
31, 1998 from $24.3 million in the comparable period in the 
prior year.  These increases resulted from higher direct 
store expenses (which consists of payroll, occupancy, 
advertising and other store operating costs), of $2.8 
million, as a result of changes in the store base and higher 
sales levels, higher home-office expenses of $0.4 million, 
offset by a reduction in pre-opening expenses of $0.1 
million.  Selling and administrative expenses, as a percent 
of net sales, decreased to 46.3% in the current nine-month 
period ended October 31, 1998 from 54.3% in the comparable 
period in the prior year, primarily as a result of sales 
leverage against selling and administrative expenses which 
did not rise commensurately with increases sales levels.

Net loss decreased 42.3% to $4.1 million ($0.54 per share) 
for the thirty-nine week period ended October 31, 1998 from 
$7.1 million ($0.94 per share) in the comparable period in 
the prior year.  The net loss for both periods ended October 
31, 1998 and November 1, 1997 did not include tax benefits.


Liquidity and Capital Resources:

During the thirty-nine week period ended October 31, 1998 the  
operating activities of the Company's continuing operations 
used $11.3 million of cash.  This use of cash resulted from 

                            -9-
<PAGE>
the net loss of $4.1 million and an increase in working 
capital of $9.2 million, offset by non-cash charges of $2.0 
million.  The increase in working capital resulted primarily 
from the seasonal build up of inventory in preparation for 
the upcoming holiday selling season, the addition of seven 
new stores and inventories needed for the Company's planned 
store expansions in the remainder of the year, offset by 
increases in trade accounts payable, accrued expenses and 
taxes.  The net liabilities of discontinued operations 
increased $.1 million.  The Company used cash to fund 
investing activities of $5.3 million, primarily for the 
purchase of fixed assets for new stores.  Cash provided from 
financing activities was $5.5 million, primarily from 
borrowings of $5.4 million under the Company's revolving 
credit facility.  As a result of the foregoing, cash and cash 
equivalents decreased during the period by $11.0 million.

The Company opened seven new stores during the nine months 
ended October 31, 1998 and expects to open three additional 
stores in November of fiscal 1999.  In addition, the Company 
plans to continue to make investments in its distribution 
center, its management information systems, and for store 
remodels to improve operational efficiencies and customer 
service.  The Company expects to meet these cash requirements 
through a combination of available cash and borrowings from 
its existing revolving line of credit.

In June 1997 the Company entered into a $15.0 million, three-
year revolving credit facility with The CIT Group/Business 
Credit, Inc.  This facility may be used for direct borrowings 
and letters of credit and is secured by the Company's 
inventory, receivables and certain other assets.  As of 
October 31, 1998, the Company had $5.4 million of outstanding 
borrowings under the revolving credit facility.

The Company expects that its current cash and cash 
equivalents and funds available under its revolving credit 
facility will be sufficient to fund its planned store 
openings and other recurring operational cash needs for the 
near future.  The Company is continually evaluating financing 
possibilities for its long-term expansion, and it  may seek 
to raise additional funds through any one or a combination of 
public or private debt or equity-related offerings, dependent 
upon market conditions, or from borrowings under future 
credit facilities.

The Company has available net operating loss carryfowards of 
approximately $21.4 million for income tax purposes.

Year 2000 Disclosure:

Management has completed its review of year 2000 issues and 
does not believe that the business impact or cost of these 
issues is material.  The following areas have been reviewed:

Corporate Information Systems:  All corporate information 
systems, both those developed by the Company and critical 
systems developed by third parties, have been developed in an 
environment and programming language which are not affected 
by the year 2000 problem, and no software changes are needed.

                         -10-
<PAGE>
In-Store Systems:  All in-store and point of sale (POS) 
software was developed by an outside software firm which has 
provided written assurance of the systems' year 2000 
compliance.  The company has prepared a test plan to verify 
the vendor's claims, which will be carried out by Noodle 
Kidoodle staff during the first quarter of calendar 1999.

Personal Computers:  Some personal computers used to run the 
company's in-store POS systems are not year 2000 compliant.  
BIOS upgrades are available for these computers and are being 
obtained at little or no cost.

Embedded Systems:  None of the company's critical operations 
are dependent on embedded systems.  Year 2000 compliance of 
telephone and alarm systems, which may contain embedded date-
sensitive circuits, will be verified with their respective 
vendors by the end of the first quarter of calendar 1999.

Risk:  Management believes that the risks associated with the 
year 2000 problem are minimal.  The greatest risk to the 
business is the possibility of an interruption in service 
from a vendor who is not properly prepared.  Any impact to 
the business in this "worst case" scenario would be minimized 
by the likelihood that it will occur during the traditionally 
slower first quarter.

Seasonality:

The Company's operations are highly seasonal and a 
significant portion of its revenues occur in the fourth 
quarter which coincides with the Christmas selling season.  
New stores are expected to be opened throughout the year, but 
generally before the Christmas selling season, which will 
make the Company's fourth quarter revenues an even greater 
percentage of total year's revenues.  Operations during the 
first three quarters are not expected to be profitable for 
the foreseeable future.

                           -11-
<PAGE>

                PART II - OTHER INFORMATION


Item 6. - Exhibits and Reports on Form 8-K
          (a)  The following exhibit is filed as part of this  
              report:

          Exhibit 27 - Financial Data Schedule (SEC/EDGAR 
                       only)

          (b) Reports on Form 8-K
              On September 11, 1998, Noodle Kidoodle, Inc. filed a 
              report on Form 8-K dated August 31, 1998 which reported 
              the following information under Items 5 and 7 of that 
              form.

              The Board of Directors of the Noodle Kidoodle, Inc. 
              (the "Company") approved an amendment to Article II, 
              Section 3 of the Amended and Restate Bylaws of the 
              Company on August 31, 1998.  The amendment provides 
              that a stockholder desiring to nominate one or more 
              candidates for election to the Board of Directors so 
              notify the Company not less than 100 days nor more than 
              120 days prior to the anniversary date of the previous 
              year's Annual Meeting (the "Anniversary Date"), or if 
              the Annual Meeting is scheduled to be held on a date 
              more than 30 days before the Anniversary Date or more 
              than 60 days after the Anniversary Date, not later that 
              the close of business on the later of: (i) the 100th day 
              prior to the scheduled date of such Annual Meeting; or 
              (ii) the 15th day following the day on which public 
              announcement of the date of such Annual Meeting is 
              first made by the Company.



                                 -12-

<PAGE>


                        SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, 
the Registrant has duly caused this report to be signed on its behalf 
by the undersigned, thereunto duly authorized.


                                   NOODLE KIDOODLE, INC.
                                   (Registrant)


Date:  December 14, 1998           /s/ Stanley Greenman
                                   Stanley Greenman, Chairman
                                   of the Board, Chief
                                   Executive Officer, and
                                   Treasurer
                                   (Principal Executive
                                    Officer)

Date:  December 14, 1998           /s/ Kenneth S. Betuker
                                   Kenneth S. Betuker
                                   Vice President, Chief
                                   Financial Officer and
                                   Secretary
                                   (Principal Financial and
                                    Accounting Officer)






                               -13-











<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JAN-30-1999
<PERIOD-START>                             FEB-01-1998
<PERIOD-END>                               OCT-31-1998
<CASH>                                              54
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                     34,054
<CURRENT-ASSETS>                                37,226
<PP&E>                                          30,118
<DEPRECIATION>                                   8,392
<TOTAL-ASSETS>                                  58,990
<CURRENT-LIABILITIES>                           28,559
<BONDS>                                              0
                                0
                                          0
<COMMON>                                             9
<OTHER-SE>                                       29703
<TOTAL-LIABILITY-AND-EQUITY>                    58,990
<SALES>                                         59,146
<TOTAL-REVENUES>                                59,146
<CGS>                                           35,935
<TOTAL-COSTS>                                   35,935
<OTHER-EXPENSES>                                27,395
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 128
<INCOME-PRETAX>                                (4,128)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            (4,128)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (4,128)
<EPS-PRIMARY>                                   (0.54)
<EPS-DILUTED>                                   (0.54)
        

</TABLE>


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