NOODLE KIDOODLE INC
10-Q, 1999-06-14
MISC DURABLE GOODS
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549
                             ---------
                             FORM 10-Q


(Mark One)

[ X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
     THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended May 1, 1999

                           OR

[  ]	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
     THE SECURITIES EXCHANGE ACT OF 1934


For the period from __________________ to _________________


                 Commission file number 1-6083


                       NOODLE KIDOODLE, INC.
      (Exact name of Registrant as specified in its charter)


               DELAWARE                            11-1771705
(State or Other Jurisdiction of                 (I.R.S. Employer
Incorporation or Organization)                  Identification
                                                     Number)


6801 JERICHO TURNPIKE, SYOSSET, NEW YORK          11791
(Address of Principal Executive Office)        (Zip  Code)


Registrant's Telephone Number, Including Area Code (516) 677-0500


Indicate by check mark whether the Registrant (1) has filed all
reports required to be filed by Section 13 or 15 (d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter periods that the Registrant was required to
file such reports), and (2) has been subject to such filing
requirement for the past 90 days.  YES  X   No

As of May 18, 1999, there were 7,603,240 outstanding shares of
the issuer's common stock, par value $.001 per share (excluding
903,661 treasury shares).

<PAGE>

                             -1-

<TABLE>
<CAPTION>

                      TABLE OF  CONTENTS


PART I - FINANCIAL INFORMATION
                                                            Page

<S>                                                         <C>
Item 1. - Financial Statements (Unaudited)

  Condensed Consolidated Balance Sheets
   May 1, 1999, May 2, 1998 and January 30, 1999             3

  Condensed Consolidated Statements of  Operations
   Thirteen Weeks Ended May 1, 1999 and May 2, 1998          4

  Condensed Consolidated Statements of Cash Flows
   Thirteen Weeks Ended May 1, 1999 and May 2, 1998          5

  Notes to Condensed Consolidated Financial Statements	      6

Item 2. -  Management's Discussion and Analysis of
           Financial Condition and Results of Operations     8

Item 3. -  Quantitative and Qualitative Disclosures About    10
           Market Risk

PART II - OTHER INFORMATION							None


SIGNATURES                                                   11







</TABLE>

<PAGE>

                              -2-




<TABLE>


                         PART I - FINANCIAL INFORMATION

Item 1.  FINANCIAL STATEMENT

                     NOODLE KIDOODLE, INC. AND SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS

                                   UNAUDITED

                                              May 1,     May 2,   January 30,
                                               1999       1998       1999

                                            (In thousands, except share data)
<CAPTION>

<S>                                          <C>         <C>       <C>
ASSETS

Current assets:
  Cash and cash equivalents                  $ 4,792     $ 5,836     $10,188
  Merchandise inventories                     25,901      21,279      21,074
  Prepaid expenses and other current assets    1,850       3,272       3,780

    Total current assets                      32,543      30,387      35,042

Property, plant and equipment - net           23,327      19,102      22,900

Other assets                                      27          30          20

    Total Assets                             $55,897     $49,519     $57,962

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Current maturities of long-term debt       $    21     $    20     $    21
  Trade accounts payable                      11,237       8,280       8,576
  Accrued expenses and taxes                   6,319       6,493       9,738
  Net liabilities of discontinued operations   1,333       1,252       1,303

   Total current liabilities                  18,910      16,045      19,638

Long-term debt                                   702         729         712

Commitments and contingencies                      -           -           -

Stockholders' equity:
  Preferred stock-authorized 1,000,000
   shares, par value $.001,(none issued)           -           -           -
  Common stock-authorized 15,000,000,
   par value $.001, issued 8,506,901
   shares, respectively                            9           9           9
  Capital in excess of par value              43,098      43,076      43,087
  Accumulated deficit                         (3,115)    ( 6,548)     (1,747)

                                              39,992      36,537      41,349

  Less treasury stock, at cost, 903,661,
   924,261 and 910,861 shares, respectively    3,707       3,792       3,737

   Total stockholders' equity                 36,285      32,745      37,612

  Total Liabilities and Stockholders' Equity $55,897     $49,519     $57,962









    See accompanying notes to Condensed Consolidated Financial Statements.
</TABLE>

<PAGE>

                           -3-
<TABLE>
                     NOODLE KIDOODLE, INC. AND SUBSIDIARIES
               CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

                                  UNAUDITED

                                                       Thirteen Weeks Ended
                                                        May 1,       May 2,
                                                         1999         1998

                                               (In thousands, except per share data)
<CAPTION>

<S>                                                     <C>          <C>
Net sales                                               $22,890      $18,045

Costs and expenses:
 Cost of product sold including
  buying and warehousing costs                           13,900       11,030
 Selling and administrative expenses                     10,103        8,150

                                                         24,003       19,180

 Operating loss                                          (1,113)      (1,135)
 Interest income                                             80          109
 Interest expense                                           (21)         (23)

Loss before income tax and cumulative
effect of a change in accounting
principle                                                (1,054)      (1,049)
Income taxes (benefit)                                        -            -_

Loss before cumulative effect of a
 change in accounting principle                          (1,054)           -

Cumulative effect of a change in accounting
 principle                                                  314            -


Net loss                                                $(1,368)     $(1,049)

Net loss per share basic and diluted:

 Before cumulative effect of a change
 in accounting principle                                $ (0.14)     $ (0.14)

Cumulative effect of a change in
 accounting principle                                     (0.04)           -

Net loss per share                                      $ (0.18)     $ (0.14)

Weighted average shares outstanding                       7,599        7,580











      See accompanying notes to Condensed Consolidated Financial Statements
</TABLE>

<PAGE>
                              -4-
<TABLE>
                     NOODLE KIDODOLE, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDTED STATEMENTS OF CASH FLOWS

                                   UNAUDITED
                                                       Thirteen Weeks Ended
                                                        May 1,      May 2,
                                                         1999        1998

                                                          (In thousands)
<CAPTION>

<S>                                                    <C>          <C>
Cash flows from operating activities:
 Net loss before cumulative effect of a change
  in accounting principle                              $(1,054)     $(1,049)
 Adjustments to reconcile to net cash provided
  (used):
  Depreciation                                             817          647
  Decrease (increase) in non-cash working capital
   accounts:
    Merchandise inventories                             (4,827)      (4,458)
    Prepaid expenses, taxes and other current assets     1,616         (248)
    Trade accounts payable, accrued expenses and taxes    (758)         999

      Net cash (used in) continuing operations          (4,206)      (4,109)

  Decrease (increase) in non-cash working capital
   accounts and other of discontinued operations            30           79

      Net cash provided by (used in) discontinued
       operations                                           30           79

      Net cash (used in)operating activities            (4,176)      (4,030)

Cash flows from investing activities:
 Property additions                                     (1,244)      (1,235)
 Other                                                      (7)          (7)

      Net cash (used in)investing activities            (1,251)      (1,242)

Cash flows from financing activities:
 Proceeds from exercise of employee stock options           41           13
 Reduction of long-term debt                               (10)          (4)

      Net cash provided by (used in) financing
       activities                                           31            9

Net increase (decrease) in cash and cash equivalents    (5,396)      (5,263)

Cash and cash equivalents - beginning of period         10,188       11,099

Cash and cash equivalents - end of period              $ 4,792      $ 5,836

Supplemental cash flow information

  Interest expense                                      $   21      $    23

  Income taxes, net                                          -            -







    See accompanying notes to Condensed Consolidated Financial Statements
</TABLE>

<PAGE>

                           -5-
<TABLE>

                 NOODLE KIDOODLE, INC. AND SUBSIDIARIES
          NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

                              UNAUDITED
<CAPTION>

<S>      <C>
NOTE 1.  Basis of presentation.
         The accompanying interim unaudited consolidated
         financial statements include the accounts of Noodle
         Kidoodle, Inc. and subsidiaries (the "Company").
         All intercompany accounts and transactions are
         eliminated in consolidation.

         These financial statements have been prepared in
         accordance with generally accepted accounting
         principles for interim financial information and
         with the instructions to Form 10-Q and Article 10 of
         Regulation S-X.  Accordingly, they do not include
         all of the information and footnotes required by
         generally accepted accounting principles for
         complete financial statements.  In the opinion of
         management, such interim statements reflect all
         adjustments (consisting of normal recurring
         accruals) necessary to present fairly the financial
         position and the results of operations and cash
         flows for the interim periods presented.  Due to the
         seasonal nature of the Company's business, results
         of operations for the interim periods are not
         necessarily indicative of the results to be expected
         for the full fiscal year.  These financial
         statements should be read in conjunction with the
         audited consolidated financial statements and
         footnotes included in the Company's annual Report on
         Form 10-K for the year ended January 30, 1999.

NOTE 2.  Cash and cash equivalents.
         All highly liquid investments with a maturity date
         of three months or less are considered to be cash
         equivalents.  These investments are stated at cost
         which approximates market.

NOTE 3.  Income taxes.
         Income tax provisions are based on estimated annual
         effective tax rates.  The Company did not record a
         tax benefit for the losses for the periods ended May
         1, 1999 and May 2, 1998, respectively, since the
         Company has no available tax loss carrybacks and
         there are no available tax planning strategies that
         would enable the Company to utilize the tax benefit
         of the carryforwards, without relying on future
         income.

         The Company has recorded a 100% valuation allowance
         against its deferred tax assets, and management
         believes that it is premature to reverse the
         allowance at this time.

<PAGE>

                           -6-


         The Company has available net operating loss
         carryforwards of approximately $16.5 million for
         income tax purposes.

NOTE 4.  Earnings per share.
         The Company calculates earnings per share in
         accordance with Statement of Financial Accounting
         Standard (SFAS) No. 128, "Earnings per Share."  We
         use the weighted-average number of common shares
         outstanding during each period to compute basic
         earnings per common share.  Diluted earnings per
         share is computed using the weighted-average number
         of common shares and dilutive potential common
         shares outstanding.  Dilutive potential common
         shares are additional common shares assumed to be
         exercised.

         Average common and common equivalent shares
         used in computing diluted earnings per share were
         7,852,000 and 7,670,000 shares for the quarters
         ended May 1, 1999 and May 2, 1998, respectively, as
         a result of applying the treasury stock method to
         outstanding employee stock options.  In accordance
         with FAS 128, as a result of losses from operations,
         the inclusion of employee stock options were
         antidilutive and, therefore, were not utilized in
         the computation of diluted earnings per share.

Note 5.  Accounting change.
         Effective January 31, 1999, the Company adopted
         Statement of Position ("SOP") 98-5, "Reporting on
         the Costs of Start-Up Activities".  The change
         involves expensing store pre-opening costs as
         incurred.  Previously, the Company capitalized  such
         costs and amortized them over the first twelve
         months of a store's operations.

         The cumulative effect of the change in accounting
         principle resulted in the write-off of $314,000 of
         unamortized costs in the current quarter which is
         so reflected in the Statement of Operations.

Note 6.  Revenue Recognition.
         Revenue is recognized at the time that retail sales
         are made to customers.  Returns and allowances are
         recorded at the time returns are received from or
         allowances made to customers.


</TABLE>



<PAGE>


                         -7-


ITEM 2.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
         FINANCIAL CONDITION AND RESULTS OF OPERATIONS

        Thirteen Weeks Ended May 1, 1999 Compared With
             Thirteen Weeks Ended May 2, 1998


Results of Operations

Net sales increased 27.2% to $22.9 million in the thirteen
week period ended May 1, 1999 from $18.0 million in the
comparable period in the prior year, primarily due to the
addition of two stores in the current quarter, one store in
the first quarter of last year, four stores in the second
quarter of last year, two stores in the third quarter of last
year and three stores in the fourth quarter of last year and
increases in comparable store sales of 4%.  The Company had
32 comparable stores at May 1, 1999.  The Company operated 44
Noodle Kidoodle stores at May 1, 1999 compared to 33 Noodle
Kidoodle stores at May 2, 1998.

Gross profit (derived from net sales less cost of products
sold, which includes buying and warehousing costs) increased
28.6% to $9.0 million in the first quarter ended May 1, 1999
from $7.0 million in the comparable period in the prior year.
Gross profit, as a percentage of net sales ("gross profit
percentage") increased to 39.3% for the thirteen week period
ended May 1, 1999 from 38.9% in the comparable period in the
prior year, primarily due to favorable product mix and the
leveraging of buying and fixed warehousing costs over a
larger sales base, offset by slightly higher variable
warehousing costs.

Selling and administrative expenses increased $1.9 million to
$10.1 million in the thirteen week period ended May 1, 1999
from $8.2 million in the comparable period in the prior year.
Direct store expenses, which consist of payroll, occupancy,
advertising and other store operating costs, increased $1.9
million as a result of a change in store base and higher
sales levels.  Home office expenses decreased $.1 million,
offset by an increase in pre-opening expenses of $.1 million.
Selling and administrative expenses, as a percent of net
sales, decreased to 44.1% in the current quarter ended May 1,
1999 from 45.2% in the comparable period in the prior year,
primarily as a result of sales leveraging against the fixed
portion of these costs.

Income tax provisions are based on estimated annual effective
tax rates.  The Company did not record a tax benefit for the
losses for the periods ended May 1, 1999 and May 2, 1998,
respectively, since the Company has no available tax losses
carrybacks and there are no available tax planning strategies
that would enable the Company to utilize the tax benefit of
the carryforwards, without relying on future income.  The
Company has recorded a 100% valuation allowance against
its deferred tax assets, and management believes that it is
premature to reverse the allowance at this time.

<PAGE>

                          -8-

The cumulative effect of a change in accounting principle of
$314,000 represents the write-off of unamortized pre-opening
costs as a result of adopting SOP 98-5, "Reporting on the
Costs of Start-Up Activities", in the current quarter.  This
accounting change requires the Company to expense on a
current basis previously capitalized pre-opening costs.

Net loss increased $.4 million to $1.4 million ($.18 per
share) for the quarter ended May 1, 1999 from $1.0 million
($.14 per share) in the comparable period in the prior year,
primarily as a result of the cumulative effect of a change in
accounting principle, of $.3 million ($.04 per share).

Liquidity and Capital Resources.

During the thirteen week period ended May 1, 1999 the
Company's operating activities of its continuing operations
used $4.2 million of cash.  This use of cash resulted from
the net loss before the cumulative effect of a change in
accounting principle of $1.1 million, and an increase in
working capital of $3.9 million, offset by non-cash charges
of $.8 million.  The increase in working capital resulted
primarily from an increased store base and the need for
inventories for the Company's planned store openings in the
second quarter.  The Company also used cash to fund investing
activities of $1.2 million primarily for the purchase of
fixed assets for new stores.  As a result of the foregoing,
cash and cash equivalents decreased during the period by $5.4
million.

The Company maintains a revolving credit facility, effective
through June 2000, with The CIT Group/Business Credit, Inc.,
which provides up to $20 million of available borrowings.
This facility may be used for direct borrowings and letters
of credit and may not exceed a certain percentage of, and is
collateralized by, the Company's inventory, receivables and
certain other assets.  The agreement provides for an annual
collateral management fee and commitment fee on the unused
portion of the commitment.  Outstanding borrowings bear
interest, at the option of the Company, based on the prime
rate or LIBOR.  The agreement contains certain covenants
which among other items, limits the payment of cash dividends
when borrowings under the agreement are outstanding.  As of
May 1, 1999, no borrowings were outstanding under the
revolving credit facility.

The Company opened two stores during the three months ended
May 1, 1999, one in Miami, FL and one in Houston, TX.  A
third store was opened in Manhattan, NY on June 5, 1999 and
the Company expects to open between nine and twelve stores in
the next two quarters of fiscal 2000.  In addition, the
Company plans to continue to make investments in its
distribution center and for store remodels to improve
operational efficiencies and customer service.  The Company
plans to lease a 65,000 square foot distribution facility in
the second half of fiscal 2000 to support its peak seasonal
inventory requirements as a result of the increased store
base.  The Company expects to meet these cash requirements

<PAGE>

                           -9-

through a combination of available cash, operating cash flows
and borrowing from its existing revolving credit facility.

The Company has available net operating loss carryforwards of
approximately $16.5 million for income tax purposes.

The Company expects to fund its near-term cash requirements
principally from its existing cash balances and by borrowing
under its revolving credit facility.  The Company expects to
finance its long-term expansion plan with internally and
externally generated funds, which may include borrowings
under future credit facilities, and through the sale of
equity, equity-related or debt securities.  There can be no
assurance that financing will be available in amounts, or at
rates or on terms and conditions acceptable to the Company.

Seasonality

The Company's operations are highly seasonal and a
significant portion of its revenues occur in the fourth
quarter which coincides with the Christmas selling season.
New stores are expected to be opened throughout the year, but
generally before the Christmas selling season, which will
make the Company's fourth quarter revenues an even greater
percentage of the total year's revenues.  Operations during
the first three quarters are not expected to be profitable
for the foreseeable future.


Item 3.  Quantitative and Qualitative Disclosures About
         Market Risk.

Not Applicable.







<PAGE>


                           -10-















                       SIGNATURES

Pursuant to the requirements of the Securities Exchange Act
of 1934, the Registrant has duly caused this report to be
signed on its behalf by the undersigned, thereunto duly
authorized.


                                   NOODLE KIDOODLE, INC.
                                   (Registrant)


Date:  June 14, 1999               /s/ Stanley Greenman
                                   Stanley Greenman, Chairman
                                   of the Board, Chief
                                   Executive Officer, and
                                   Treasurer
                                   (Principal Executive
                                    Officer)

Date:  June 14, 1999               /s/ Kenneth S. Betuker
                                   Kenneth S. Betuker
                                   Vice President, Chief
                                   Financial Officer and
                                   Secretary
                                   (Principal Financial and
                                    Accounting Officer)



<PAGE>


                           -11-











<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000

<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JAN-29-2000
<PERIOD-START>                             JAN-31-1999
<PERIOD-END>                               MAY-01-1999
<CASH>                                           4,792
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                     25,901
<CURRENT-ASSETS>                                32,543
<PP&E>                                          33,382
<DEPRECIATION>                                  10,055
<TOTAL-ASSETS>                                  55,897
<CURRENT-LIABILITIES>                           18,910
<BONDS>                                              0
                                0
                                          0
<COMMON>                                             9
<OTHER-SE>                                      36,276
<TOTAL-LIABILITY-AND-EQUITY>                    55,897
<SALES>                                         22,890
<TOTAL-REVENUES>                                22,890
<CGS>                                           13,900
<TOTAL-COSTS>                                   13,900
<OTHER-EXPENSES>                                10,103
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  21
<INCOME-PRETAX>                                (1,054)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            (1,054)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                          314
<NET-INCOME>                                   (1,368)
<EPS-BASIC>                                   (0.18)
<EPS-DILUTED>                                   (0.18)


</TABLE>


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