GREY ADVERTISING INC /DE/
10-Q, 1994-11-14
ADVERTISING AGENCIES
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<PAGE>   1



                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   Form 10-Q

          /X/  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                      THE SECURITIES EXCHANGE ACT OF 1934

                    For the Quarter Ended September 30, 1994

          / /  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                    OF THE SECURITIES EXCHANGE ACT OF 1934

                         Commission File Number 0-7898

                             GREY ADVERTISING INC.                  
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

<TABLE>
<S>                                                <C>
           Delaware                                               13-0802840             
- -------------------------------                    ---------------------------------------
(State or other jurisdiction of                    (I.R.S. Employer Identification Number)
incorporation or organization)

777 Third Avenue, New York, New York                              10017    
- ------------------------------------                           ----------
(Address of principal executive offices)                       (Zip Code)

Registrant's telephone number,                                   212-546-2000   
   including area code                                         ------------------

</TABLE>

                                 NOT APPLICABLE
                                 --------------
   Former name, former address and former fiscal year, if changed since last
                                    report.

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

Yes      X                      No  
    -----------                     -----------

As of October 31, 1994, the total number of shares outstanding of Registrant's
Common Stock, par value $1 per share ("Common Stock"), was 912,655 and of
Registrant's Limited Duration Class B Common Stock, par value $1 per share
("Class B Common Stock"), was 329,797.

<PAGE>   2
                             GREY ADVERTISING INC.

                     AND CONSOLIDATED SUBSIDIARY COMPANIES

                                     INDEX


<TABLE>
<CAPTION>
Financial Statements:                                                     Page No.
                                                                          --------
<S>                                                                           <C>
       Condensed Consolidated Balance Sheets                                   3

       Condensed Consolidated Statements of Income                             5

       Condensed Consolidated Statements of Cash Flows                         6

       Notes to Condensed Consolidated Financial Statements                    8

Management's Discussion and Analysis of Financial
       Condition and Results of Operations                                    10

Other Information                                                             12

Signatures                                                                    13

Index to Exhibits                                                             14
</TABLE>





                                       2
<PAGE>   3
          Grey Advertising Inc. and Consolidated Subsidiary Companies
                     Condensed Consolidated Balance Sheets



<TABLE>
<CAPTION>
                                                              SEPTEMBER 30, 1994         DECEMBER 31, 1993
                                                                  (UNAUDITED)                   (A)
                                                             ----------------------------------------------
 <S>                                                             <C>                       <C>
 ASSETS
 Current assets:
   Cash and cash equivalents                                      $132,748,000             $181,267,000
   Accounts receivable                                             389,814,000              363,105,000
   Expenditures billable to clients                                 27,614,000               22,581,000
   Other current assets                                             78,049,000               69,116,000
                                                             ----------------------------------------------
 Total current assets                                              628,225,000              636,069,000


 Investments in and advances to nonconsolidated  
   affiliated companies                                             16,304,000               16,104,000
 Fixed assets-at cost, less accumulated depreciation
   of $79,025,000 and $74,671,000                                   60,437,000               57,724,000
 Marketable securities                                              22,737,000               22,425,000
 Intangibles and other assets-including loans to 
   officers of $5,547,000 in 1994 and $4,947,000
   in 1993                                                          96,972,000               88,311,000
                                                             ----------------------------------------------
 Total assets                                                     $824,675,000             $820,633,000
                                                             ==============================================
</TABLE>





                                       3
<PAGE>   4

          Grey Advertising Inc. and Consolidated Subsidiary Companies
               Condensed Consolidated Balance Sheets (continued)


<TABLE>
<CAPTION>
                                                                     SEPTEMBER 30, 1994        DECEMBER 31, 1993
 LIABILITIES AND STOCKHOLDERS' EQUITY                                    (UNAUDITED)                   (A)
                                                                    ---------------------------------------------
 <S>                                                                     <C>                      <C>
 Current liabilities:                                                    
   Accounts payable                                                      $424,445,000             $469,227,000
   Notes payable to banks                                                  67,369,000               45,851,000
   Accrued expenses and other                                              98,685,000               88,099,000
   Income taxes payable                                                    11,257,000                7,891,000
                                                                    ---------------------------------------------
 Total current liabilities                                                601,756,000              611,068,000

 Other liabilities including deferred compensation of 
   $18,504,000 and $15,342,000                                             35,109,000               31,820,000
 Long-term debt                                                            33,025,000               33,025,000
 Minority interest                                                          8,330,000                9,053,000
 Redeemable preferred stock-at redemption value; par 
   value $1 per share; authorized 500,000 shares; issued 
   and outstanding 32,000 shares in 1994 and 1993                           7,116,000                6,590,000

 Common stockholders' equity:
   Common Stock-par value $1 per share; authorized 
     10,000,000 shares; issued 1,075,165 in 1994 and 
     1,062,046 in 1993                                                      1,075,000                1,062,000
   Limited Duration Class B Common Stock-par value $1 
     per share; authorized 2,000,000 shares; issued 
     356,619 shares in 1994 and 369,738 shares in 1993                        357,000                  370,000
   Paid-in additional capital                                              27,894,000               27,329,000
   Retained earnings                                                      139,768,000              131,835,000
   Cumulative translation adjustment                                         (552,000)              (3,573,000)
   Unrealized loss on marketable securities                                (1,328,000)                (147,000)
   Loans to officer used to purchase Common Stock and
     Limited Duration Class B Common Stock                                 (4,726,000)              (4,726,000)
                                                                    ---------------------------------------------
                                                                          162,488,000              152,150,000
   Less-cost of 164,097 and 164,372 shares of Common 
     Stock and 26,751 and 26,851 shares of Limited 
     Duration Class B Common Stock held in treasury at 
     Sept. 30, 1994 and Dec. 31, 1993, respectively                        23,149,000               23,073,000
                                                                    ---------------------------------------------
 Total common stockholders' equity                                        139,339,000              129,077,000
                                                                    ---------------------------------------------
 Total liabilities and stockholders' equity                              $824,675,000             $820,633,000
                                                                    =============================================
</TABLE>

See accompanying notes to condensed consolidated financial statements.
(A) The consolidated balance sheet has been derived from the audited financial
      statements at that date.


                                       4
<PAGE>   5
          Grey Advertising Inc. and Consolidated Subsidiary Companies
            Condensed Consolidated Statements of Income (Unaudited)




<TABLE>
<CAPTION>
                                    FOR THE THREE MONTHS ENDED               FOR THE NINE MONTHS ENDED
                                          SEPTEMBER 30,                            SEPTEMBER 30,
                               -------------------------------------------------------------------------------
                                    1994                  1993                  1994                  1993
                               -------------------------------------------------------------------------------
 <S>                            <C>                   <C>                   <C>                   <C>
 Commissions and fees           $149,534,000          $134,032,000          $430,350,000          $408,803,000
 Expenses:
   Salaries and employee
     related expenses             96,295,000            84,931,000           272,825,000           258,288,000
   Office and general        
     expenses                     44,952,000            41,959,000           129,381,000           122,766,000
                               -------------------------------------------------------------------------------
                                 141,247,000           126,890,000           402,206,000           381,054,000
                               -------------------------------------------------------------------------------
                                   8,287,000             7,142,000            28,144,000            27,749,000
 Other (expense) income-net         (270,000)             (361,000)           (1,442,000)              (98,000)
                               -------------------------------------------------------------------------------
Income before taxes on
   income of consolidated      
   companies                       8,017,000             6,781,000            26,702,000            27,651,000
 Provision for taxes on      
   income                          4,259,000             3,946,000            14,811,000            15,434,000
                               -------------------------------------------------------------------------------
 Net income of consolidated  
   companies                       3,758,000             2,835,000            11,891,000            12,217,000
 Minority interest
   applicable to               
   consolidated companies           (726,000)             (381,000)           (2,033,000)           (1,509,000)
 Equity in nonconsolidated
   affiliated companies              316,000               646,000             1,780,000             1,419,000
                               -------------------------------------------------------------------------------

 Net income                       $3,348,000            $3,100,000           $11,638,000           $12,127,000
                               ===============================================================================

 Weighted average number
   of common shares
   outstanding
         Primary                   1,284,454             1,264,270             1,285,545             1,261,722
         Fully diluted             1,335,453             1,315,395             1,336,842             1,316,992
 Net income per common share
         Primary                       $2.44                 $2.38                 $8.52                 $9.31
         Fully diluted                 $2.38                 $2.31                 $8.27                 $9.00

 Dividends per common share          $0.8125                $0.775               $2.4375                $2.325
                               ===============================================================================
</TABLE>




See accompanying notes to condensed consolidated financial statements.


                                       5
<PAGE>   6
         Grey Advertising Inc. and Consolidated Subsidiary Companies
         Condensed Consolidated Statements of Cash Flows (Unaudited)




<TABLE>
<CAPTION>
                                                             FOR THE NINE MONTHS ENDED SEPT. 30,
                                                                  1994                 1993
                                                            ------------------------------------
 <S>                                                           <C>                  <C>
 OPERATING ACTIVITIES
 Net income                                                    $11,638,000          $12,127,000
 Adjustments to reconcile net income to net cash 
   (used in) provided by operating activities:
    Depreciation and amortization of fixed assets               10,894,000           10,535,000
    Amortization of intangibles                                  6,035,000            3,998,000
    Deferred compensation                                        6,093,000            7,018,000
    Equity in earnings of nonconsolidated affiliated
      companies, net of dividends received of 
      $528,000 and $379,000                                     (1,252,000)          (1,041,000)
    Minority interest applicable to consolidated                
      companies                                                  2,033,000            1,509,000
    Amortization of restricted stock expense                        82,000              200,000
    Deferred income taxes                                       (3,501,000)          (1,300,000)
    Changes in operating assets and liabilities:
      Increase in accounts receivable                          (17,204,000)         (10,970,000)
      (Increase) decrease in expenditures billable 
        to clients                                              (3,715,000)           4,423,000
      (Increase) decrease in other current assets               (4,659,000)          19,650,000
      Decrease (increase) in other assets                          665,000             (846,000)
      (Decrease) increase in accounts payable                  (52,960,000)           9,448,000
      Increase (decrease) in accrued expenses and 
        other                                                    2,253,000           (9,705,000)
      Increase in income taxes payable                           2,989,000            2,521,000
      Decrease in other liabilities                               (450,000)          (2,463,000)
                                                            ------------------------------------
 Net cash (used in) provided by operating activities           (41,059,000)          45,104,000

 INVESTING ACTIVITIES
 Purchases of fixed assets                                     (12,240,000)         (10,062,000)
 Increase in investments in and advances to 
   nonconsolidated affiliated companies                         (1,546,000)          (2,027,000)
 Purchases of marketable securities                             (1,517,000)         (15,107,000)
 Increase in intangibles, primarily goodwill                    (7,200,000)          (4,900,000)
                                                            ------------------------------------
 Net cash used in investing activities                         (22,503,000)         (32,096,000)
</TABLE>




                                       6
<PAGE>   7
          Grey Advertising Inc. and Consolidated Subsidiary Companies
          Condensed Consolidated Statements of Cash Flows (Unaudited)
                                  (continued)




<TABLE>
<CAPTION>
                                                                  FOR THE NINE MONTHS ENDED SEPT 30,
                                                                        1994                1993
                                                                --------------------------------------
 <S>                                                                <C>                 <C>
 FINANCING ACTIVITIES
 Net proceeds from short-term borrowings                            $ 19,180,000        $  6,586,000
 Common Shares acquired for treasury                                    (372,000)           (686,000)
 Cash dividends paid on Common Shares                                 (3,024,000)         (2,878,000)
 Redemption of Preferred Stock                                                              (300,000)
 Cash dividends paid on Redeemable Preferred Stock                      (156,000)           (152,000)
 Proceeds from exercise of stock options                                 228,000             379,000
 Proceeds from long-term debt                                                             30,000,000
                                                                --------------------------------------
 Net cash provided by financing activities                            15,856,000          32,949,000
 Effect of exchange rate changes on cash                                (813,000)         (7,218,000)
                                                                --------------------------------------
 (Decrease) increase in cash and cash equivalents                    (48,519,000)         38,739,000
 Cash and cash equivalents at beginning of period                    181,267,000          92,755,000
                                                                --------------------------------------
 Cash and cash equivalents at end of period                         $132,748,000        $131,494,000
                                                                ======================================
</TABLE>




See accompanying notes to condensed consolidated financial statements.

                                       7
<PAGE>   8
                             GREY ADVERTISING INC.
                     AND CONSOLIDATED SUBSIDIARY COMPANIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


1.       As permitted by the Securities and Exchange Commission, the
         accompanying unaudited Consolidated Financial Statements and Notes
         thereto have been condensed and therefore do not contain all
         disclosures required by generally accepted accounting principles.
         Reference should be made to the Company's Annual Report on Form 10-K
         for the year ended December 31, 1993 filed with the Securities and
         Exchange Commission.
         
2.       The financial statements as of September 30, 1994 and for the three
         and nine months ended September 30, 1994 and September 30, 1993 are
         unaudited.  In the opinion of management, all adjustments (consisting
         of normal recurring accruals) considered necessary for a fair
         representation have been included.

3.       The results of operations for the three and nine months ended
         September 30, 1994 and September 30, 1993 are not necessarily
         indicative of the results to be expected for the full year.

4.       The computations of net income per common share for the three and nine
         months ended September 30, 1994 and September 30, 1993 are based on
         the weighted average number of common shares outstanding, adjusted for
         the effect, if any, of the assumed exercise of dilutive stock options
         and of shares payable in Common Stock pursuant to the Company's Senior
         Management Incentive Plan, and, for fully diluted net income per
         common share, the assumed conversion of the 8-1/2% Convertible
         Subordinated Debentures issued in December 1983.  Also, for the
         purpose of computing net income per common share for the three and
         nine months ended September 30, 1994 and September 30, 1993, the
         Company's net income was reduced by dividends on the Preferred Stock
         and also adjusted by the change in the redemption value of Preferred
         Stock.  Primary net income per common share is computed as if the
         stock options were exercised at the beginning of the period and as if
         the funds obtained thereby were used to purchase Common Stock at the
         market price during the period.  In computing fully diluted net income
         per common share, the market price at the close of the period or the
         average market price, whichever was higher, was used to determine the
         number of shares which would be assumed to be repurchased.  The market
         price for a share of Class B Common Stock, which is not publicly
         traded, is deemed to be equal to the market price of a share of Common
         Stock, into which a share of Class B Common Stock may be converted at
         the option of the holder, as of the date such valuation is made.


5.       The provision for taxes on income is greater than the Federal
         statutory rate principally due to state and local income taxes, and
         effective foreign tax rates that are in excess of the Federal
         statutory rate.


                                       8
<PAGE>   9
6.       As of September 30, 1994, the Company had outstanding 20,000 shares of
         Series I Preferred Stock, 5,000 shares each of its Series II and
         Series III Preferred Stock, and 2,000 shares of Series 1 Preferred
         Stock.  As of December 31, 1993, the Company had outstanding 22,000
         shares of Series 1 Preferred Stock and 5,000 shares each of its Series
         2 and 3 Preferred Stock which were sold to certain current and former
         employees, including one senior executive, for a combination of cash
         and full recourse promissory notes (which are included in Other Assets
         in the accompanying condensed consolidated balance sheet).  In April
         1994, the senior executive entered into an Exchange Agreement pursuant
         to which he exchanged 20,000 shares of Series 1 Preferred Stock and
         5,000 shares each of Series 2 Preferred Stock and Series 3 Preferred
         Stock (collectively, the "Original Preferred Stock") for a like number
         of shares of New Preferred Stock, designated Series I Preferred Stock,
         Series II Preferred Stock and Series III Preferred Stock
         (collectively, the "New Preferred Stock").  The terms of the New
         Preferred Stock, including the basic economic terms relating thereto,
         are essentially the same as the Original Preferred Stock, except that
         the redemption date of the new Preferred Stock is fixed at April 7,
         2004 rather than on a date determined by reference to his termination
         of full-time employment with the Company as was the case with the
         Original Preferred Stock.  The terms of the New Preferred Stock also
         give the holder, his estate or legal representative, as the case may
         be, the option to require the Company to redeem his Preferred Stock
         for a period of 12 months following his (i) death, (ii) permanent
         disability or permanent mental disability, (iii) termination of
         full-time employment for good reason or (iv) termination of full-time
         employment by the Company without cause. The holder of the Series 1
         Preferred Stock has the option to have his shares redeemed upon
         termination of his employment prior to age 65; the Company is
         obligated to redeem such shares following the attainment of age 65 by
         such holder thereof following termination of employment.

         Each share of Preferred Stock is to be redeemed by the Company at a
         price equal to the book value per share attributable to one share of
         Common Stock and one share of Class B Common Stock pertaining upon
         redemption (subject to certain adjustments), less a fixed discount
         established upon the issuance of the Preferred Stock.  The holders of
         each class of Preferred Stock are entitled to receive cumulative
         preferential dividends at the annual rate of $.25 per share, and to
         participate in dividends on one share of the Common Stock and one
         share of the Class B Common Stock to the extent such dividends exceed
         the per share preferential dividend.

7.       During the first quarter of 1994, the Company adopted FAS 112,
         Employers' Accounting for Postemployment Benefits.  The costs 
         incurred resulting from the adoption of this pronouncement were 
         not material.








                                       9
<PAGE>   10
                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                       OF FINANCIAL CONDITION AND RESULTS
                                 OF OPERATIONS




RESULTS OF OPERATIONS

Income from commissions and fees increased 11.6% during the third quarter and
5.3% during the nine months ended September 30, 1994 as compared to the same
periods in 1993.  The increases result primarily from expanded activity from
existing clients, and the continued growth of the Company's general agency and
specialized operations.

Salaries and employee related expenses increased 13.4% during the third quarter
and 5.6% during the nine months ended September 30, 1994 when compared to
respective prior periods.  Office and general expenses increased 7.1% during
the third quarter and 5.4% during the nine months ended September 30, 1994, as
compared to the same periods in 1993.  The increased expenses incurred in the
third quarter and the nine months ended September 30, 1994 are attributable to
costs incurred in the general growth of the business and, in part, due to costs
associated with securing and integrating substantial new business assignments,
and increased charges for goodwill write-offs principally as a result of the
shortening of amortization periods for selected past acquisitions.  The
increase in goodwill write-offs during the nine months ended September 30, 1994
was $2,037,000 when compared to the prior year.

Inflation did not have a material effect on either revenue or expenses during
1994 or 1993.

The effective tax rate decreased to 53.1% in the third quarter of 1994 from
58.2% in the third quarter of 1993.  Such difference relates primarily to the
change in the statutory U.S. Federal income tax rate from 34% to 35%, the
cumulative effect of which, retroactive to January 1, 1993, was recorded in the
third quarter of 1993.  The effective tax rate remained relatively constant at
55.5% for the nine months ended September 30, 1994 versus the respective prior
period.

Minority interest increased by $345,000 in the third quarter and $524,000
during the nine months ended September 30, 1994 as compared to the respective
prior periods.  The increases are primarily due to changes in the level of
profits of majority-owned companies.

Equity in earnings of nonconsolidated affiliated companies  decreased by
$330,000 in the third quarter and increased $361,000 during the nine months
ended September 30, 1994 as compared to the respective prior periods.  These
changes are primarily due to changes in the level of profits of nonconsolidated
companies.






                                       10
<PAGE>   11
RESULTS OF OPERATIONS (continued)

Net income increased by 8.0% in the third quarter and decreased 4.0% for the
nine months ended September 30, 1994 when compared to the comparable periods in
1993.  Net income decreased during the first nine months principally because of
the additional costs discussed above, continued softness in the European
advertising market (which represents in excess of 40% of the Company's annual
commissions and fees) and the relative strength of the dollar in 1994 as
compared to the respective prior period.  Primary net income per common share
increased by 2.5% in the third quarter and decreased 8.5% in the first nine
months of 1994 as compared to the same periods in 1993.  Fully diluted net
income per common share increased by 3.0% in the third quarter and decreased by
8.1% in the first nine months of 1994 as compared to the same periods in 1993.
For purposes of computing primary net income per common share, the Company's
net income was reduced by (i) dividends paid on the Company's Preferred Stock
and (ii) the change in redemption value of the Preferred Stock.


LIQUIDITY AND CAPITAL RESOURCES

Working capital increased by $1,468,000 from $25,001,000 at December 31, 1993
to $26,469,000 at September 30, 1994.  Cash and cash equivalents decreased by
$48,519,000 from $181,267,000 to $132,748,000.  The decrease in cash and cash
equivalents is largely attributable to the settlement of year-end payable
balances which were higher at the end of 1993. Domestically, the Company has
committed lines of credit totaling $40,000,000.  These lines of credit were
partially utilized during the three and nine months ended September 30, 1994
and 1993 to secure obligations of selected foreign subsidiaries.  There was
$15,000,000 and $13,759,000 outstanding under these credit lines as of
September 30, 1994 and 1993, respectively.

Other lines of credit are available to the Company in foreign countries in
connection with short-term borrowings and bank overdrafts used in the normal 
course of business.   There were $52,369,000 and $28,680,000 outstanding at 
September 30, 1994 and 1993, respectively.









                                       11
<PAGE>   12
                                    PART II
                               OTHER INFORMATION



Item 6. Exhibits and Reports on Form 8-K
        --------------------------------




             (a)  Exhibits:  Reference is made to the Index annexed hereto and
                  made a part hereof.

             (b)  Reports on Form 8-K:  The Company did not file any reports on
                  Form 8-K during the quarter ended September 30, 1994.









                                       12
<PAGE>   13

                             GREY ADVERTISING INC.
                     AND CONSOLIDATED SUBSIDIARY COMPANIES


                                   SIGNATURES


Pursuant to the requirements of the Securities Exchange Act  of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                          GREY ADVERTISING INC.
                                          ---------------------

                                                (Registrant)
                                       
                                       
DATE:   November 11, 1994                 By:/s/     Steven G. Felsher
                                             -------------------------
                                          Steven G. Felsher
                                          Executive Vice President,
                                          Secretary and Treasurer
                                          (Duly Authorized Officer)
                                       
                                       
DATE:   November 11, 1994                 By:/s/     William P. Garvey
                                             -------------------------
                                          William P. Garvey
                                          Executive Vice President
                                          Chief Financial Officer
                                          (Chief Accounting Officer)
                                       









                                       13
<PAGE>   14

                               INDEX TO EXHIBITS


<TABLE>
<CAPTION>
 Number Assigned to Exhibit                                              Page Number in Sequential
 (i.e., Exhibit Table of Item 601   Table of Item 601 Exhibits           Numbering System Where
 of Regulation S-K)                 Description of Exhibit               Exhibit May Be Found
- ----------------------------------------------------------------------------------------------------
               <S>                  <C>                                               <C>
               (11)                 Statement re Computation
                                    of Net Income per Common
                                    Share (unaudited)                                 (15)



               (27)                 Financial Data Schedule                           
</TABLE>







                                       14

<PAGE>   1
          Grey Advertising Inc. and Consolidated Subsidiary Companies
                                 Exhibit - 11
     Statement Re: Computation of Net Income Per Common Share (Unaudited)


<TABLE>
<CAPTION>
                                             FOR THE THREE MONTHS ENDED               FOR THE NINE MONTHS ENDED
                                                    SEPTEMBER 30,                           SEPTEMBER 30,
                                         --------------------------------------------------------------------------
                                               1994                1993                1994                1993
                                         --------------------------------------------------------------------------
 <S>                                       <C>                  <C>                 <C>                 <C>
 PRIMARY
   Average shares outstanding(1)            1,267,823            1,245,016           1,267,756           1,245,884
   Net effect of dilutive
     stock options-based on the 
     treasury stock method
     using average market price                16,631               19,254              17,789              15,838
                                         --------------------------------------------------------------------------
     TOTAL                                  1,284,454            1,264,270           1,285,545           1,261,722
                                         ==========================================================================
 
Net Income                                 $3,348,000           $3,100,000         $11,638,000         $12,127,000
Less: Effect on divident
  requirements and the
  change in redemption value
  of redeemable preferred stock              (208,000)             (94,000)           (682,000)           (382,000)
                                         --------------------------------------------------------------------------
NET EARNINGS USED IN
  COMPUTATION                              $3,140,000           $3,006,000         $10,956,000         $11,745,000
                                         ==========================================================================
Per share amount                                $2.44                $2.38               $8.52               $9.31
                                         ==========================================================================

FULLY DILUTED
  Average shares outstanding(1)             1,267,823            1,245,016           1,267,756           1,245,884
  Net effect of dilutive stock 
    options-based on treasury 
    stock method using the
    period-end market price,
    if higher than average 
    market price                               16,631               19,379              18,087              20,108
 Assumed conversion of 8.5%
   convertible subordinated
   debentures issued December 1983             50,999               51,000              50,999              51,000
                                         --------------------------------------------------------------------------

   TOTAL                                    1,335,453            1,315,395           1,336,842           1,316,992
                                         ==========================================================================

 NET INCOME                                $3,348,000           $3,100,000         $11,638,000         $12,127,000
 Less: Effect of dividend 
   requirements and the
   change in redemption 
   value of redeemable 
   preferred stock                           (208,000)             (94,000)           (682,000)           (382,000)
 Add: 8.5% convertible
   subordinated debentures 
   interest net of income
   tax effect                                  35,000               35,000             104,000             105,000
                                         --------------------------------------------------------------------------
 NET EARNINGS USED IN
   COMPUTATION                             $3,175,000           $3,041,000         $11,060,000         $11,850,000
                                         ==========================================================================
 Per share amount                               $2.38                $2.31               $8.27               $9.00
                                         ==========================================================================
</TABLE>


    (1) Includes 27,273 shares and 8,628 shares for 1994 and 1993, respectively,
    expected to be issued pursuant to the terms of the Senior Management 
    Incentive Plan.

                                      -15-

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED BALANCE SHEET AS OF SEPTEMBER 30, 1994 AND THE CONDENSED
CONSOLIDATED STATEMENT OF INCOME FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1994 OF
GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-END>                               SEP-30-1994
<CASH>                                         132,748
<SECURITIES>                                         0
<RECEIVABLES>                                  389,814
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                               628,225
<PP&E>                                         139,462
<DEPRECIATION>                                  79,025
<TOTAL-ASSETS>                                 824,675
<CURRENT-LIABILITIES>                          601,756
<BONDS>                                         33,025
<COMMON>                                         1,432
                            7,116
                                          0
<OTHER-SE>                                     137,907
<TOTAL-LIABILITY-AND-EQUITY>                   824,675
<SALES>                                        430,350
<TOTAL-REVENUES>                               430,350
<CGS>                                                0
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                               402,206
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               6,187
<INCOME-PRETAX>                                 26,702
<INCOME-TAX>                                    14,811
<INCOME-CONTINUING>                             11,638
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    11,638
<EPS-PRIMARY>                                     8.52
<EPS-DILUTED>                                     8.27
        

</TABLE>


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