GREY ADVERTISING INC /DE/
10-Q, 1995-11-13
ADVERTISING AGENCIES
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<PAGE>   1






                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   Form 10-Q

           / X /  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                      THE SECURITIES EXCHANGE ACT OF 1934

                    For the Quarter Ended September 30, 1995

           /   /   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                         Commission File Number 0-7898

                             GREY ADVERTISING INC.                  
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

<TABLE>
<S>                                                <C>
                Delaware                                      13-0802840                        
- -------------------------------                    ---------------------------------------
(State or other jurisdiction of                    (I.R.S. Employer Identification Number)
incorporation or organization)

777 Third Avenue, New York, New York                              10017    
- ------------------------------------                          -------------
(Address of principal executive offices)                      (Zip Code)

Registrant's telephone number,                                   212-546-2000   
   including area code                                        ------------------
                      
</TABLE>

                                 NOT APPLICABLE
                                 --------------
   Former name, former address and former fiscal year, if changed since last
                                    report.

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

Yes     X                       No  
    ---------                      ---------

As of October 31, 1995, the total number of shares outstanding of Registrant's
Common Stock, par value $1 per share ("Common Stock"), was 867,440 and of
Registrant's Limited Duration Class B Common Stock, par value $1 per share
("Class B Common Stock"), was 309,833.
<PAGE>   2
                             GREY ADVERTISING INC.

                     AND CONSOLIDATED SUBSIDIARY COMPANIES

                                     INDEX


<TABLE>
<CAPTION>
                                                                          Page No.
                                                                          --------
<S>                                                                           <C>
Financial Statements:

       Condensed Consolidated Balance Sheets                                   3

       Condensed Consolidated Statements of Income                             5

       Condensed Consolidated Statements of Cash Flows                         6

       Notes to Condensed Consolidated Financial Statements                    8

Management's Discussion and Analysis of Financial
       Condition and Results of Operations                                    10

Other Information                                                             12

Signatures                                                                    13

Index to Exhibits                                                             14
</TABLE>





                                       2
<PAGE>   3
          Grey Advertising Inc. and Consolidated Subsidiary Companies
                     Condensed Consolidated Balance Sheets



<TABLE>
<CAPTION>
                                                                                      SEPTEMBER 30, 1995    DECEMBER 31, 1994
                                                                                          (UNAUDITED)             (A)
                                                                                    ---------------------------------------------
                     <S>                                                                   <C>                     <C>
                     ASSETS
                     Current assets:
                       Cash and cash equivalents                                           $138,031,000            $170,077,000
                       Marketable securities                                                  1,517,000               7,678,000
                       Accounts receivable                                                  441,068,000             403,973,000
                       Expenditures billable to clients                                      41,244,000              30,145,000
                       Other current assets                                                  49,442,000              63,796,000
                                                                                    ---------------------------------------------
                     Total current assets                                                   671,302,000             675,669,000

                     Investments in and advances to nonconsolidated                          
                       affiliated companies                                                  19,147,000              16,495,000
                     Fixed assets-at cost, less accumulated depreciation                     
                       of $89,790,000 and $80,584,000                                        69,554,000              61,174,000
                     Marketable securities                                                   34,612,000              14,785,000
                     Intangibles and other assets-including loans to officers of             
                       $5,547,000 in 1995 and $5,347,000 in 1994                             67,562,000              61,953,000
                                                                                    ---------------------------------------------
                     Total assets                                                          $862,177,000            $830,076,000
                                                                                    =============================================
</TABLE>





                                       3
<PAGE>   4
          Grey Advertising Inc. and Consolidated Subsidiary Companies
               Condensed Consolidated Balance Sheets (continued)



<TABLE>
<CAPTION>
                                                                                  SEPTEMBER 30, 1995      DECEMBER 31, 1994
           LIABILITIES AND STOCKHOLDERS' EQUITY                                      (UNAUDITED)                    (A)
                                                                               -----------------------------------------------
           <S>                                                                      <C>                         <C>
           Current liabilities:
             Accounts payable                                                       $467,851,000                $475,188,000
             Notes payable to banks                                                   85,461,000                  64,460,000
             Accrued expenses and other                                              104,872,000                  88,156,000
             Income taxes payable                                                      7,000,000                  14,130,000
                                                                               -----------------------------------------------
           Total current liabilities                                                 665,184,000                 641,934,000
           Other liabilities including deferred compensation of $22,135,000           
             and $16,244,000                                                          34,579,000                  30,053,000
           Long-term debt                                                             33,025,000                  33,025,000
           Minority interest                                                           7,911,000                   8,843,000
           Redeemable preferred stock-at redemption value; par value $1 per            
             share; authorized 500,000 shares; issued and outstanding
             32,000 shares in 1995 and 1994                                            8,291,000                   7,516,000
           
           Common stockholders' equity:
             Common Stock-par value $1 per share; authorized 10,000,000                
                shares; issued 1,094,030 in 1995 and 1,077,116 in 1994                 1,094,000                   1,077,000
             Limited Duration Class B Common Stock-par value $1 per share;               
                authorized 2,000,000 shares; issued 337,754 shares in 1995
                and 354,668 shares in 1994                                               338,000                     355,000
             Paid-in additional capital                                               32,250,000                  31,895,000
           
             Retained earnings                                                       115,064,000                 105,123,000
             Cumulative translation adjustment                                         3,952,000                    (728,000)
             Unrealized loss on marketable securities                                   (250,000)                 (1,492,000)
             Loans to officer used to purchase Common Stock and                       
                Limited Duration Class B Common Stock                                 (4,726,000)                 (4,726,000)
                                                                               -----------------------------------------------
                                                                                     147,722,000                 131,504,000
             Less-cost of 221,526 and 161,382 shares of Common Stock and              
                26,751 and 26,751 shares of Limited Duration Class B Common
                Stock held in treasury at Sept. 30, 1995 and Dec. 31, 1994,
                respectively                                                          34,535,000                  22,799,000
                                                                               -----------------------------------------------
           Total common stockholders' equity                                         113,187,000                 108,705,000
                                                                               -----------------------------------------------   
           Total liabilities and stockholders' equity                               $862,177,000                $830,076,000
                                                                               ===============================================
</TABLE>


See accompanying notes to condensed consolidated financial statements.

(A) The consolidated balance sheet has been derived from the audited financial
    statements at that date.
 

                                       4
<PAGE>   5
          Grey Advertising Inc. and Consolidated Subsidiary Companies
            Condensed Consolidated Statements of Income (Unaudited)





<TABLE>
<CAPTION>
                                                 FOR THE THREE MONTHS ENDED                     FOR THE NINE MONTHS ENDED
                                                        SEPTEMBER 30,                                  SEPTEMBER 30,
                                            --------------------------------------------------------------------------------------
                                                    1995                1994                    1995                    1994
                                            --------------------------------------------------------------------------------------
<S>                                             <C>                  <C>                    <C>                     <C>
Commissions and fees                            $174,277,000         $149,534,000           $495,917,000            $430,350,000
Expenses:
  Salaries and employee related expenses         110,196,000           96,295,000            314,477,000             272,825,000
  Office and general expenses                     54,444,000           44,952,000            149,539,000             129,381,000
                                            --------------------------------------------------------------------------------------
                                                 164,640,000          141,247,000            464,016,000             402,206,000
                                            --------------------------------------------------------------------------------------
                                                   9,637,000            8,287,000             31,901,000              28,144,000

Other income (expense)-net                           199,000             (270,000)               135,000             (1,442,000)
                                            --------------------------------------------------------------------------------------
Income of consolidated companies before            
  taxes on income                                  9,836,000            8,017,000             32,036,000              26,702,000
Provision for taxes on income                      4,842,000            4,259,000             16,228,000              14,811,000
                                            --------------------------------------------------------------------------------------
Net income of consolidated companies               4,994,000            3,758,000             15,808,000              11,891,000
Minority interest applicable to                   
  consolidated companies                          (1,125,000)            (726,000)            (3,026,000)            (2,033,000)
Equity in earnings of nonconsolidated                
  affiliated companies                               536,000              316,000              1,322,000               1,780,000
                                            --------------------------------------------------------------------------------------
Net income                                      $  4,405,000         $  3,348,000           $ 14,104,000            $ 11,638,000
                                            ======================================================================================

Weighted average number
   of common shares outstanding
         Primary                                   1,279,936            1,284,454              1,306,992               1,285,545
         Fully diluted                             1,332,202            1,335,453              1,366,769               1,336,842
Net income per common share                                  
         Primary                                   $3.21                $2.44                  $10.07                  $8.52
         Fully diluted                             $3.11                $2.38                  $ 9.71                  $8.27
                                                             
Dividends per common share                         $0.875               $0.8125                $2.625                  $2.4375
                                            ======================================================================================
</TABLE>




See accompanying notes to condensed consolidated financial statements.





                                       5
<PAGE>   6
          Grey Advertising Inc. and Consolidated Subsidiary Companies
          Condensed Consolidated Statements of Cash Flows (Unaudited)




<TABLE>
<CAPTION>
                                                                                         FOR THE NINE MONTHS ENDED SEPT. 30,
                                                                                           1995                      1994
                                                                                    --------------------------------------------
                     <S>                                                              <C>                         <C>
                     OPERATING ACTIVITIES
                     Net income                                                         $14,104,000               $ 11,638,000
                     Adjustments to reconcile net income to net cash used in
                       operating activities:                                   
                       Depreciation and amortization of fixed assets                     12,993,000                 10,894,000
                       Amortization of intangibles                                        3,074,000                  6,035,000
                       Deferred compensation                                              9,233,000                  6,093,000
                       Equity in earnings of nonconsolidated affiliated                  
                           companies, net of dividends received of $187,000 and
                           $528,000                                                      (1,135,000)                (1,252,000)
                       Minority interest applicable to consolidated                       
                           companies                                                      3,026,000                  2,033,000
                       Amortization of restricted stock expense                             167,000                     82,000
                       Deferred income taxes                                             (3,550,000)                (3,501,000)
                       Changes in operating assets and liabilities:         
                            Increase in accounts receivable                             (24,523,000)               (17,204,000)
                            Increase in expenditures billable to clients                 (8,732,000)                (3,715,000)
                            Decrease (increase) in other current assets                   4,947,000                 (4,659,000)
                            (Increase) decrease in other assets                            (575,000)                   665,000
                            Decrease in accounts payable                                (21,572,000)               (52,960,000)
                            Increase in accrued expenses and other                       11,314,000                  2,253,000
                            (Decrease) increase in income taxes payable                  (7,206,000)                 2,989,000
                            Decrease in other liabilities                                (3,925,000)                  (450,000)
                                                                                    --------------------------------------------
                     Net cash used in operating activities                              (12,360,000)               (41,059,000)

                     INVESTING ACTIVITIES
                     Purchases of fixed assets                                          (19,170,000)               (12,240,000)
                     Trust fund deposits                                                 (1,278,000)
                     Increase in investments in and advances to nonconsolidated            
                       affiliated companies                                                (829,000)                (1,546,000)
                     Purchases of marketable securities                                 (32,717,000)                (2,003,000)
                     Proceeds from sale of marketable securities                         20,293,000                    486,000
                     Increase in intangibles, primarily goodwill                         (4,675,000)                (7,200,000)
                                                                                    --------------------------------------------
                     Net cash used in investing activities                              (38,376,000)               (22,503,000)
</TABLE>



                                       6
<PAGE>   7
          Grey Advertising Inc. and Consolidated Subsidiary Companies
          Condensed Consolidated Statements of Cash Flows (Unaudited)
                                  (continued)




<TABLE>
<CAPTION>
                                                                                   FOR THE NINE MONTHS ENDED SEPT. 30,
                                                                                       1995                     1994
                                                                               --------------------------------------------
            <S>                                                                     <C>                      <C>
            FINANCING ACTIVITIES
            Net proceeds from short-term borrowings                                   18,408,000               19,180,000
            Proceeds from loan from life insurance policies                           11,779,000
            Common Shares acquired for treasury                                      (12,619,000)                (372,000)
            Cash dividends paid on Common Shares                                      (3,190,000)              (3,024,000)
            Cash dividends paid on Redeemable Preferred Stock                           (168,000)                (156,000)
            Proceeds from exercise of stock options                                      732,000                  228,000
                                                                               --------------------------------------------
            Net cash provided by financing activities                                 14,942,000               15,856,000
            Effect of exchange rate changes on cash                                    3,748,000                 (813,000)
                                                                               --------------------------------------------
            Decrease in cash and cash equivalents                                    (32,046,000)             (48,519,000)
            Cash and cash equivalents at beginning of period                         170,077,000              181,267,000
                                                                               --------------------------------------------
            Cash and cash equivalents at end of period                              $138,031,000             $132,748,000
                                                                               ============================================
</TABLE>




See accompanying notes to condensed consolidated financial statements.





                                       7
<PAGE>   8
                             GREY ADVERTISING INC.
                     AND CONSOLIDATED SUBSIDIARY COMPANIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                 (UNAUDITED)

1.  As permitted by the Securities and Exchange Commission, the accompanying
    unaudited Consolidated Financial Statements and Notes thereto have been
    condensed and therefore do not contain all disclosures required by
    generally accepted accounting principles.  Reference should be made to the
    Company's Annual Report on Form 10-K for the year ended December 31, 1994
    filed with the Securities and Exchange Commission.

2.  The financial statements as of September 30, 1995 and for the three and
    nine months ended September 30, 1995 and September 30, 1994 are unaudited.
    In the opinion of management, all adjustments (consisting of normal
    recurring accruals) considered necessary for a fair representation have
    been included.

3.  The results of operations for the three and nine months ended September 30,
    1995 and September 30, 1994 are not necessarily indicative of the results
    to be expected for the full year.

4.  The computations of net income per common share for the three and nine
    months ended September 30, 1995 and September 30, 1994 are based on the
    weighted average number of common shares outstanding, adjusted for the
    effect, if any, of the assumed exercise of dilutive stock options and of
    shares payable in Common Stock pursuant to the Company's Senior Management
    Incentive Plan and, for fully diluted net income per common share, the
    assumed conversion of the 8-1/2% Convertible Subordinated Debentures issued
    in December 1983.  Also, for the purpose of computing net income per common
    share for the three and nine months ended September 30, 1995 and September
    30, 1994, the Company's net income was reduced by dividends on the
    Preferred Stock and also adjusted by the change in the redemption value of
    Preferred Stock.  Primary net income per common share is computed as if the
    stock options were exercised at the beginning of the period and as if the
    funds obtained thereby were used to purchase Common Stock at the market
    price during the period.  In computing fully diluted net income per common
    share, the market price at the close of the period or the average market
    price, whichever was higher, was used to determine the number of shares
    which would be assumed to be repurchased.  The market price for a share of
    Class B Common Stock, which is not publicly traded, is deemed to be equal
    to the market price of a share of Common Stock, into which a share of Class
    B Common Stock may be converted at the option of the holder, as of the date
    such valuation is made.

5.  The provision for taxes on income is greater than the Federal statutory
    rate principally due to state and local income taxes and effective foreign
    tax rates that are in excess of the Federal statutory rate.




                                       8
<PAGE>   9
6.  As of September 30, 1995 and December 31, 1994, the Company had outstanding
    20,000 shares of Series I Preferred Stock, 5,000 shares each of its Series
    II and Series III Preferred Stock, and 2,000 shares of Series 1 Preferred
    Stock which were sold to certain current and former employees, including
    one senior executive, for a combination of cash and full recourse
    promissory notes (which are included in Other Assets in the accompanying
    condensed consolidated balance sheets).  Each share of Preferred Stock is
    to be redeemed by the Company at a price equal to the book value per share
    attributable to one share of Common Stock and one share of Class B Common
    Stock pertaining upon redemption (subject to certain adjustments), less a
    fixed discount established upon the issuance of the Preferred Stock.  The
    holders of each class of Preferred Stock are entitled to receive cumulative
    preferential dividends at the annual rate of $.25 per share, and to
    participate in dividends on one share of the Common Stock and one share of
    the Class B Common Stock to the extent such dividends exceed the per share
    preferential dividend.  The redemption date for the Series I, Series II and
    Series III Preferred Stock is fixed at April 7, 2004.  The terms of the
    Series I, Series II and Series III Preferred Stock also give the holder,
    his estate or legal representative, as the case may be, the option to
    require the Company to redeem his Preferred Stock for a period of 12 months
    following his (i) death, (ii) permanent disability or permanent mental
    disability, (iii) termination of full-time employment for good reason or
    (iv) termination of full-time employment by the Company without cause. The
    holder of the Series 1 Preferred Stock has the option to have his shares
    redeemed upon termination of his employment prior to age 65; the Company is
    obligated to redeem such shares following the attainment of age 65 by such
    holder thereof following termination of employment.






                                       9
<PAGE>   10
                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                       OF FINANCIAL CONDITION AND RESULTS
                                 OF OPERATIONS

RESULTS OF OPERATIONS

Income from commissions and fees ("gross income") increased 16.5% in the third
quarter of 1995 and 15.2% in the nine months ended September 30, 1995 when
compared to the same periods in 1994.  Absent exchange rate fluctuations, gross
income increased 13.6% in the three months ended September 30, 1995 and 10.2%
in the nine months ended September 30, 1995 when compared to the same periods
in 1994.  In the third quarter of 1995 and 1994, respectively, 43.5% and 46.2%
of consolidated gross income was attributable to domestic operations and 56.5%
and 53.8% to international operations.  For the first nine months of 1995 and
1994, respectively, 44.2% and 47.1% of consolidated gross income was
attributable to domestic operations and 55.8% and 52.9% to international
operations.  The increase in gross income resulted primarily from expanded
activities from existing clients and the continued growth of the Company's
general agency and specialized operations.  In the third quarter of 1995 and
the first nine months of 1995, respectively, gross income from domestic
operations increased 9.6% and 8.1% versus the respective prior periods.  Gross
income from international operations increased 22.5% and 21.6% in the third
quarter of 1995 and the first nine months of 1995, respectively, when compared
to the same periods in 1994.

Salaries and employee related expenses increased 14.4% in the third quarter of
1995 and 15.3% in the first nine months of 1995 when compared to the respective
prior periods.  Office and general expenses increased 21.1% in the three months
ended September 30, 1995 and 15.6% in the nine months ended September 30, 1995
versus the respective prior periods.  These changes are generally in line with
the increases in gross income.

Inflation did not have a material effect on either revenue or expenses during
1995 or 1994.

Minority interest increased by $399,000 in the third quarter of 1995 and
$993,000 in the first nine months of 1995 as compared to the respective prior
periods.  These increases are primarily due to changes in the level of profits
of majority-owned companies.

Equity in earnings of nonconsolidated affiliated companies increased by
$220,000 in the third quarter of 1995 and decreased by $458,000 in the nine
months ended September 30, 1995 as compared to the respective prior periods.
These changes are primarily due to changes in the level of profits of
nonconsolidated affiliated companies.

The effective tax rate decreased to 49.2% in the third quarter of 1995 and
50.7% in the first nine months ended September 30, 1995 from 53.1% and 55.5% in
the same periods in 1994, respectively. The decrease in the effective tax rate
is, in part, due to the lower amount of nondeductible expenses (principally
goodwill amortization) for tax purposes in 1995 as compared to 1994.



                                       10
<PAGE>   11
RESULTS OF OPERATIONS (continued)

Net income increased by 31.6% and 21.2% in the three and nine months ended
September 30, 1995, respectively, when compared to net income for the same
periods in 1994.  Net income for the three and nine months ended September 30,
1995 was affected favorably by a reduction of amortization expense resulting
from a non-cash goodwill write-off taken in the fourth quarter of 1994.
Primary net income per common share increased by 31.6% and 18.2% in the three
and nine months ended September 30, 1995, respectively,  as compared to the
same periods in 1994.  Fully diluted net income per common share increased by
30.7% in the third quarter of 1995 and 17.4% in the nine months ended September
30, 1995.  For purposes of computing primary net income per common share, the
Company's net income was reduced by (i) dividends paid on the Company's
Preferred Stock and (ii) the change in redemption value of the Preferred Stock.


LIQUIDITY AND CAPITAL RESOURCES

Working capital decreased by $27,617,000 from $33,735,000 at December 31, 1994
to  $6,118,000 at September 30, 1995.  Cash and cash equivalents decreased by
$32,046,000 from $170,077,000 to $138,031,000.  The decrease in working capital
is largely attributable to the increase in investment in marketable securities,
principally in U.S. Treasury Securities, U.S. government agency securities and
corporate fixed income securities, with maturity dates primarily between one
and ten years and the repurchase of 66,932 shares of Company stock pursuant to
the Company's stock repurchase programs announced in April and July 1995.
Domestically, the Company has committed lines of credit totaling $40,000,000.
These lines of credit were partially utilized during the nine months ended
September 30, 1995 and 1994 to secure obligations of selected foreign
subsidiaries.  There was $15,000,000 outstanding under these credit lines at
both September 30, 1995 and 1994.                                

Other lines of credit are available to the Company in foreign countries in
connection with short-term borrowings and bank overdrafts used in the normal
course of business.  There were $70,461,000 and $52,369,000 outstanding at
September 30, 1995 and 1994, respectively.





                                       11
<PAGE>   12
                                    PART II
                               OTHER INFORMATION



Item 6. Exhibits and Reports on Form 8-K





             (a)  Exhibits:  Reference is made to the Index annexed hereto and
                      made a part hereof.

             (b)  Reports on Form 8-K:  The Company did not file any reports on
                  Form 8-K during the quarter ended September 30, 1995.





                                       12
<PAGE>   13
                             GREY ADVERTISING INC.
                     AND CONSOLIDATED SUBSIDIARY COMPANIES


                                   SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.




                                               GREY ADVERTISING INC.
                                               ---------------------
                                         
                                                  (Registrant)
                                         
                                         
DATE:         November 13, 1995                By:/s/         Steven G. Felsher
                                                  -----------------------------
                                               Steven G. Felsher
                                               Executive Vice President,
                                               Secretary and Treasurer
                                               (Duly Authorized Officer)
                                         
                                         
DATE:         November 13, 1995                By:/s/        William P. Garvey
                                                  ----------------------------
                                               William P. Garvey
                                               Executive Vice President
                                               Chief Financial Officer
                                               (Chief Accounting Officer)






                                       13
<PAGE>   14
                               INDEX TO EXHIBITS



<TABLE>
<CAPTION>
               Number Assigned to Exhibit                                              Page Number in Sequential
               (i.e., Exhibit Table of Item 601   Table of Item 601 Exhibits           Numbering System Where
               of Regulation S-K)                 Description of Exhibit               Exhibit May Be Found
               -------------------------------------------------------------------------------------------------
                             <S>                  <C>                                               <C>
                             (11)                 Statement Re: Computation
                                                  of Net Income per Common
                                                  Share (unaudited)                                 (15)
               
                             (27)                 Financial Data Schedule                           (16)
</TABLE>





                                       14

<PAGE>   1
          GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES
                                  EXHIBIT -11
      STATEMENT RE: COMPUTATION OF NET INCOME PER COMMON SHARE (UNAUDITED)



<TABLE>
<CAPTION>
                                                            FOR THE THREE MONTHS ENDED                FOR THE NINE MONTHS ENDED
                                                                   SEPTEMBER 30,                              SEPTEMBER 30,
                                                     ----------------------------------------------------------------------------
                                                               1995              1994                   1995              1994
                                                     ----------------------------------------------------------------------------
<S>                                                         <C>                <C>                 <C>               <C>
PRIMARY
  Average shares outstanding(1)                              1,248,442          1,267,823            1,280,855         1,267,756
  Net effect of dilutive stock options-
     based on the treasury stock method
     using average market price                                 31,494             16,631               26,137            17,789
                                                     ----------------------------------------------------------------------------
         TOTAL                                               1,279,936          1,284,454            1,306,992         1,285,545
                                                     ============================================================================  
Net Income                                                  $4,405,000         $3,348,000          $14,104,000       $11,638,000
Less: Effect of dividend requirements
  and the change in redemption value
  of redeemable preferred stock                               (300,000)          (208,000)            (943,000)         (682,000)
                                                     ----------------------------------------------------------------------------
NET EARNINGS USED IN
  COMPUTATION                                               $4,105,000         $3,140,000          $13,161,000       $10,956,000
                                                     ============================================================================  
Per share amount                                               $3.21               $2.44              $10.07              $8.52
                                                     ============================================================================

FULLY DILUTED
   Average shares outstanding(1)                             1,248,442          1,267,823            1,280,855         1,267,756
   Net effect of dilutive stock options-
     based on treasury stock method
     using the period-end market price,
     if higher than average market price                        32,761             16,631               34,915            18,087
   Assumed conversion of 8.5%
     convertible subordinated debentures
     issued December 1983                                       50,999             50,999               50,999            50,999
                                                     ----------------------------------------------------------------------------
         TOTAL                                               1,332,202          1,335,453            1,366,769         1,336,842
                                                     ============================================================================
Net Income                                                  $4,405,000         $3,348,000          $14,104,000       $11,638,000
Less: Effect of dividend requirements
  and the change in redemption value
  of redeemable preferred stock                               (300,000)          (208,000)            (943,000)         (682,000)
Add: 8.5% convertible subordinated
  debentures interest net of income 
  tax effect                                                    35,000             35,000              104,000           104,000
                                                     ----------------------------------------------------------------------------
NET EARNINGS USED IN
  COMPUTATION                                               $4,140,000         $3,175,000          $13,265,000       $11,060,000
                                                     ============================================================================
Per share amount                                               $3.11               $2.38               $9.71              $8.27
                                                     ============================================================================
</TABLE>

(1) Includes 54,287 shares and 27,273 shares for 1995 and 1994, respectively,
expected to be issued pursuant to the terms of the Senior Management Incentive
Plan.
                                       15

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEET AS OF SEPTEMBER 30, 1995 AND THE
UNAUDITED CONDENSED CONSOLIDATED STATEMENT OF INCOME FOR THE NINE MONTHS ENDED
SEPTEMBER 30, 1995 OF GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY
COMPANIES AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL 
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               SEP-30-1995
<CASH>                                         138,031
<SECURITIES>                                     1,517
<RECEIVABLES>                                  441,068
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                               671,302
<PP&E>                                         159,344
<DEPRECIATION>                                  89,790
<TOTAL-ASSETS>                                 862,177
<CURRENT-LIABILITIES>                          665,184
<BONDS>                                         33,025
<COMMON>                                         1,432
                            8,291
                                          0
<OTHER-SE>                                     111,755
<TOTAL-LIABILITY-AND-EQUITY>                   862,177
<SALES>                                        495,917
<TOTAL-REVENUES>                               495,917
<CGS>                                                0
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                               464,016
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               7,300
<INCOME-PRETAX>                                 32,036
<INCOME-TAX>                                    16,228
<INCOME-CONTINUING>                             14,104
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    14,104
<EPS-PRIMARY>                                    10.07
<EPS-DILUTED>                                     9.71
        

</TABLE>


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