GREY ADVERTISING INC /DE/
SC 13D/A, 1995-03-13
ADVERTISING AGENCIES
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                    SECURITIES AND EXCHANGE COMMISSION
                         Washington, D.C.  20549

                               SCHEDULE 13D

                Under the Securities Exchange Act of 1934
                             (Amendment No. 8)

                           GREY ADVERTISING INC.
        _____________________________________________________________
                             (Name of Issuer) 

                   Common stock, par value $1 per share
       Limited Duration Class B Common Stock, par value $1 per share
        _____________________________________________________________
                      (Title of Class and Securities)
                     
                                397838 10 3
                                397838 20 2
        ____________________________________________________________
                  (CUSIP Number of Class of Securities)

                              Edward H. Meyer
                         c/o Grey Advertising Inc.
                   777 Third Avenue, New York, NY 10017
                               (212)546-2000
        _____________________________________________________________
         (Name, Address and Telephone Number of Person Authorized
                  to Receive Notices and Communications)

                                Copy to:

                           Eric L. Cochran, Esq.
                   Skadden, Arps, Slate, Meagher & Flom
                             919 Third Avenue
                        New York, New York  10022
                              (212) 735-3000           

                              January 5, 1995
        ____________________________________________________________ 
                      (Date of Event which Requires
                        Filing of this Statement)

         If the filing person has previously filed a statement on
         Schedule 13G to report the acquisition which is the
         subject of this Statement because of Rule 13d-1(b)(3) or
         (4), check the following:               ( )
                                                  
        Check the following box if a fee is being paid with this
        Statement:                               ( )


                               SCHEDULE 13D

   CUSIP No.  397838 10 3 (Common Stock)
   _________________________________________________________________
   (1)  NAMES OF REPORTING PERSONS
        S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS

   Edward H. Meyer
   _________________________________________________________________
   (2)  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP: 
                                                         (a)  ( )
                                                         (b)  (x)
   _________________________________________________________________
   (3)  SEC USE ONLY

   _________________________________________________________________
   (4)  SOURCE OF FUNDS
             PF; OO
   _________________________________________________________________
   (5)  CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
        PURSUANT TO ITEMS 2(d) or 2(e) 

   __________________________________________________________________
   (6)  CITIZENSHIP OR PLACE OF ORGANIZATION
             U.S.A.
   _________________________________________________________________
                            (7)  SOLE VOTING POWER
         NUMBER OF SHARES        105,953 shares
           BENEFICIALLY           76,539 shares (voting power by Mr.
          OWNED BY EACH                  Meyer as Trustee; beneficial
            REPORTING                    ownership disclaimed)
           PERSON WITH            25,500 shares (issuable upon
                                         conversion of debentures)
                          ___________________________________________
                            (8)  SHARED VOTING POWER
                                  50,833 shares held in Employee Stock
                                         Ownership Plan
                          ___________________________________________
                            (9)  SOLE DISPOSITIVE POWER
                                 105,953 shares
                                  25,500 shares (issuable upon 
                                         conversion of debentures)
                         ____________________________________________
                           (10) SHARED DISPOSITIVE POWER

                                 None
   _________________________________________________________________
   (11) AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
        105,953 shares
         25,500 shares (issuable upon conversion of debentures)
   _________________________________________________________________
   (12) CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 11 EXCLUDES CERTAIN
        SHARES                                      (  )
   _________________________________________________________________
   (13) PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11
        11.6% (14.0%, including the 25,500 shares issuable upon
        conversion of debentures)
   _________________________________________________________________
   (14) TYPE OF REPORTING PERSON

         IN                                                         


                               SCHEDULE 13D

   CUSIP No.  397838 20 2 (Class B Stock)
   _________________________________________________________________
   (1)  NAMES OF REPORTING PERSONS
        S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS

   Edward H. Meyer
   _________________________________________________________________
   (2)  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP: 
                                                         (a)  ( )
                                                         (b)  (x)
   _________________________________________________________________
   (3)  SEC USE ONLY

   _________________________________________________________________
   (4)  SOURCE OF FUNDS
             PF; OO
   _________________________________________________________________
   (5)  CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
        PURSUANT TO ITEMS 2(d) or 2(e) 

   __________________________________________________________________
   (6)  CITIZENSHIP OR PLACE OF ORGANIZATION
             U.S.A.
   _________________________________________________________________
                            (7)  SOLE VOTING POWER
         NUMBER OF SHARES        110,053 shares
           BENEFICIALLY           81,626 shares (voting power by Mr.
          OWNED BY EACH                  Meyer as Trustee; beneficial
            REPORTING                    ownership disclaimed)
           PERSON WITH            25,500 shares (issuable upon
                                         conversion of debentures)
                          ___________________________________________
                            (8)  SHARED VOTING POWER
                                 56,961 shares held in Employee Stock
                                        Ownership Plan
                          ___________________________________________
                            (9)  SOLE DISPOSITIVE POWER
                                 110,053 shares
                                  25,500 shares (issuable upon 
                                         conversion of debentures)
                         ____________________________________________
                           (10) SHARED DISPOSITIVE POWER

                                 None
   _________________________________________________________________
   (11) AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
        110,053 shares
         25,500 shares (issuable upon conversion of debentures)
   _________________________________________________________________
   (12) CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 11 EXCLUDES CERTAIN
        SHARES                                      (X)
   _________________________________________________________________
   (13) PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11
        33.6% (38.4%, including the 25,500 shares issuable upon
        conversion of debentures)
   _________________________________________________________________
   (14) TYPE OF REPORTING PERSON
        IN
   _________________________________________________________________



                                 SCHEDULE 13D

          ITEM 1.   SECURITY AND ISSUER

                    This Amendment No. 8 hereby amends and
          supplements the Statement on Schedule 13D, as amended,
          filed by Edward H. Meyer.(1)  This filing relates to the
          shares of Common Stock and the par value $1 per share
          ("Common Stock") and to the shares of Limited Duration
          Class B Common Stock, par value $1 per share ("Class B
          Stock") (the Common Stock and Class B Stock being
          hereinafter collectively referred to as the "Shares") of
          Grey Advertising Inc., a Delaware corporation (the
          "Company" or "Grey").  The Company has its principal
          executive offices at 777 Third Avenue, New York, New York 10017.

          ITEM 2.   IDENTITY AND BACKGROUND

                    (a)-(b)  Edward H. Meyer is Chairman of the
          Board, Chief Executive Officer and President of the
          Company.  Mr. Meyer's business address is 777 Third
          Avenue, New York, NY 10017.

                    (c)  During the last five years, Mr. Meyer has
          not been convicted in any criminal proceeding (excluding
          traffic violations or similar misdemeanors).

                    (d)  During the last five years, Mr. Meyer has
          not been a party to any civil proceeding of a judicial or
          administrative body of competent jurisdiction as a result
          of which he was or is subject to a judgment, decree or
          final order enjoining future violations of, or
          prohibiting or mandating activities subject to, federal
          or state securities laws or finding any violation with
          respect to such laws.

                    (e)  Mr. Meyer is a citizen of the United States.

          ITEM 3.   SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

                    On June 1, 1978, Mr. Meyer purchased 500 shares
          of Common Stock in a private transaction with Mr. Meyer's
          personal funds for an aggregate purchase price of
          $15,250.  The June 1, 1978 purchase increased Mr. Meyer's
          ownership of Common Stock to 73,048 shares.  Mr. Meyer's
          purchases of the Common Stock were effected by use of
          personal funds, promissory notes, bank loans or other
          financing arrangements.  Mr. Meyer disclaims beneficial
          ownership of 7,500 shares of Common Stock held in trust
          for Mr. Meyer's children.

                    The Debentures referred to in Items 5 and 6
          herein were purchased by Mr. Meyer for an aggregate

          __________________ 
          1    Pursuant to Regulation S-T, Item 101(a)(2)(ii), this
               Amendment restates the entire text of the Schedule
               13D and all subsequent amendments thereto, to the
               extent such information remains current.


          purchase price of $3,025,000: $25,000 in cash (from
          personal funds); and the remainder in the form of a 9%
          promissory note (the "Promissory Note") in the principal
          amount of $3,000,000.  A copy of the Promissory Note is
          incorporated herein by reference as Exhibit 3.

                    Pursuant to a Stock Option Agreement, dated as
          of October 13, 1984 (the "1984 Option Agreement"), Mr.
          Meyer was granted an option (the "1984 Option") to
          purchase 25,000 shares of Common Stock at an initial
          exercise price of $129.50.  The 1984 Option was granted
          to Mr. Meyer without cash consideration.  A copy of the
          1984 Option Agreement is incorporated herein by reference
          as Exhibit 5.

                    On March 21, 1986, the Board of Directors of
          the Company declared a stock dividend (the
          "Distribution") of one share of Class B Stock for each
          share of Common Stock outstanding as of April 3, 1986. 
          The Distribution was made without cash consideration.

                    After giving effect to the Distribution, the
          1984 Option entitled Mr. Meyer to purchase 25,000 shares
          of each of the Common Stock and the Class B Common Stock
          (the "Initial Shares").  As adjusted to give effect to
          the Distribution, the exercise price for the 1984 Option
          was $64.75 per Share.  The terms of the 1984 Option
          Agreement provided that, at Mr. Meyer's election, the
          exercise price of the 1984 Option would be reduced by the
          Dividend Amount (as described below) or Mr. Meyer would
          be entitled to purchase, using the Dividend Amount, such
          whole number of additional Shares determined by dividing
          the exercise price of the 1984 Option into the Dividend
          Amount.  The Dividend Amount generally was defined as the
          sum of (a) the amount of dividends which would have been
          payable on the Initial Shares had they been outstanding
          between the date of grant and the date of exercise and
          (b) the amount of dividends which would have been payable
          on additional Shares which could have been purchased at
          the exercise price using the dividends referred to in
          clause (a).

                    The terms of the 1984 Option Agreement entitled
          Mr. Meyer to pay the portion of the 1984 Option exercise
          price exceeding the par value of the stock underlying the
          1984 Option (the "1984 Option Stock") and the Company's
          tax withholding liability due upon exercise of the 1984
          Option with promissory notes.  As of December 29, 1992,
          the Company and Mr. Meyer entered into Amendment No. 1
          (the "Amendment") to the 1984 Option Agreement which
          extended the date payable of such promissory notes to any
          date up to the ninth anniversary of the Exercise Date,
          rather than on the second anniversary of the Exercise
          Date.  In addition, the Amendment deleted Section 10 of
          the 1984 Option Agreement which provided Mr. Meyer with
          the right to require the Company to repurchase the 1984
          Option Stock for one year following the first anniversary
          of the 1984 Option exercise date in consideration of Mr.
          Meyer's agreement not to sell the 1984 Option Stock
          before the first anniversary of the 1984 Option exercise
          date.  A copy of the Amendment is incorporated herein by
          reference as Exhibit 9.

                    On December 29, 1992, Mr. Meyer exercised the
          1984 Option in whole.  Mr. Meyer elected to use the
          Dividend Amount to purchase an additional 8,905 shares of
          both Common Stock and Class B Stock.  Accordingly, Mr.
          Meyer purchased 33,905 Shares of both Common Stock and
          Class B Stock for $3,237,500, resulting in an effective
          exercise price of approximately $47.74 per Share.  As
          payment for the exercise price of the 1984 Option,
          pursuant to the terms of the 1984 Option Agreement, Mr.
          Meyer delivered (i) a check payable to the Company in the
          amount of $67,810 representing the par value of the 1984
          Option Stock; (ii) a promissory note in the amount of
          $3,169,690 representing the balance of the exercise price
          of the 1984 Option, payable to the Company on December
          22, 2001; and (iii) a promissory note in the amount of
          $2,339,997.61 (collectively, the "1992 Promissory Notes")
          representing withholding taxes incurred by the Company on
          the exercise of the 1984 Option by Mr. Meyer, payable to
          the Company on December 22, 2001.  Copies of the 1992
          Promissory Notes are incorporated herein by reference as
          Exhibits 7 and 8.

                    On April 7, 1994, Mr. Meyer exchanged his
          holdings of the Old Preferred Stock for 20,000 shares of
          the Series I Preferred Stock, par value $1.00 per share
          (the "Series I Preferred Stock"), 5,000 shares of the
          Series II Preferred Stock, par value $1.00 per share (the
          "Series II Preferred Stock") and 5,000 shares of the
          Series III Preferred Stock, par value $1.00 per share
          (the "Series III Preferred Stock") (the Series I
          Preferred Stock, Series II Preferred Stock and Series III
          Preferred Stock being hereinafter collectively referred
          to as the "Preferred Stock") (the "Exchange").  The
          Exchange was effected pursuant to a Stockholder Exchange
          Agreement, dated as of April 7, 1994, between the Company
          and Mr. Meyer (the "Exchange Agreement").  A copy of the
          Exchange Agreement is incorporated herein by reference as
          Exhibit 10.

                    The Beneficiaries (as hereinafter defined) of
          the Voting Trust Agreements (as hereinafter defined) have
          agreed to deposit the Trust Shares (as hereinafter
          defined) into the Voting Trusts (as hereinafter defined)
          of which Mr. Meyer is the sole trustee without
          consideration by or to Mr. Meyer.

                    The 1995 Option referred to in Item 6 was
          granted to Mr. Meyer without cash consideration.

          ITEM 4.   PURPOSE OF TRANSACTION.

                    Mr. Meyer holds all of the Shares, the
          Debentures, and Preferred Stock for purposes of
          investment.  Due to his holding of securities of the
          Company and his position with the Company, Mr. Meyer may
          influence the direction of the management and policies of
          the Company.

                    Mr. Meyer may acquire additional Shares by
          exercising the 1995 Option (as hereinafter defined).  In
          addition, Mr. Meyer may elect to purchase additional
          Shares or sell any Shares held at any time subject to
          applicable law.  Any such determination may be based on a
          number of factors, including the continued employment of
          Mr. Meyer by the Company, the price and availability of
          Shares, subsequent developments affecting the Company,
          the Company's business and prospects, general stock
          market and economic conditions and other similar factors.

                    Except as set forth above, Mr. Meyer has no
          present plans or proposals that relate to or would result
          in any of the actions described in subparagraphs (a)
          through (j) of Item 4 of Schedule 13D.  

          ITEM 5.   INTEREST IN SECURITIES OF THE ISSUER.

                    As of December 31, 1994, Mr. Meyer owns 131,453
          shares of Common Stock (including 25,500 shares that are
          issuable upon conversion of Mr. Meyer's holdings of
          $3,025,000 principal amount of the Company's 8 1/2%
          Convertible Subordinated Debentures Due December 10, 1996
          (the "Debentures")) and 135,553 shares of Class B Stock
          (including 25,500 shares that are issuable upon
          conversion of the Debentures), representing approximately
          14.0% and 38.4%, respectively, of the Common Stock and
          Class B Stock outstanding, assuming such additional
          shares were outstanding.(2)  In addition, Mr. Meyer owns
          20,000 shares of Series I Preferred Stock, 5,000 shares
          of Series II Preferred Stock and 5,000 shares of Series
          III Preferred Stock, representing 100% of the outstanding
          shares of each series of Preferred Stock.

                    Mr. Meyer disclaims beneficial ownership of
          7,500 shares of Common Stock and 7,500 shares of Class B
          Stock held in trust for Mr. Meyer's children, and of
          50,833 shares of Common Stock and 56,961 shares of Class
          B Stock (approximately 5.6% and 17.4%, respectively, of
          the outstanding Common Stock and Class B Stock) held in
          the Company's Employee Stock Ownership Plan (the "ESOP"),
          as to which Mr. Meyer exercises shared voting power by
          virtue of his membership on the committee charged with
          its administration.

                    The aggregate number of shares of the Company's
          Common Stock and Class B Stock held by the voting trust
          (the "1994 Voting Trust") created pursuant to the Voting
          Trust Agreement, dated as of February 24, 1986, as
          amended and restated as of August 31, 1987 and again
          amended and restated as of March 21, 1994 (the "1994
          Voting Trust Agreement") among the several beneficiaries
          thereunder (the "Beneficiaries"), the Company and Mr.
          Meyer, as the sole voting trustee (the "Trustee"), as of
          December 31, 1994 was 181,092 shares of Common Stock
          (approximately 19.8% of the shares of Common Stock
          outstanding) and 190,595 shares of Class B Stock
          (approximately 58.1% of the shares of Class B Stock
          outstanding).(3)  As of December 31, 1994, the voting

          _________________________ 
          2    Based on 915,734 shares of Common Stock and 327,917
               shares of Class B Stock outstanding as of December
               31, 1994.

          3    Including 105,953 shares of Common Stock and 110,053
               shares of Class B Stock beneficially owned by Mr.
               Meyer.


          trust (the "1989 Voting Trust") created pursuant to the
          Voting Trust Agreement, dated as of December 1, 1989,
          among the several beneficiaries thereunder (the "1989
          Beneficiaries"), the Company and Mr. Meyer, as the
          Trustee (the "1989 Voting Trust Agreement") (the 1994
          Voting Trust and the 1989 Voting Trust being herein
          collectively referred to as the "Voting Trusts" and the
          1994 Voting Trust Agreement and the 1989 Voting Trust
          Agreement being herein collectively referred to as the
          "Voting Trust Agreements") held 1,084 shares of Class B
          Stock (approximately 0.3% of the shares of Class B Stock
          outstanding) and holds no Common Stock.  For a more
          detailed description of the terms of the Voting Trusts,
          reference is made to Amendment No. 6 to the Statement on
          Schedule 13D, dated March 10, 1995, by Mr. Meyer, as
          trustee on behalf of the Voting Trusts.

                    In addition, the Beneficiaries have the right
          to acquire an aggregate of 18,534 shares of Common Stock
          at exercise prices between $93.00 and $141.50 through the
          exercise of outstanding options (the "Trust Options"). 
          Pursuant to the terms of the 1994 Voting Trust
          Agreements, the Beneficiaries have severally agreed that
          upon exercise, such shares would be transferred into the
          Voting Trusts and held subject to the Voting Trust
          Agreements.

                    Mr. Meyer, by virtue of his position as
          Trustee, may be deemed to have the power to vote the
          Shares held in the 1994 Voting Trust (the "Trust Shares")
          and may therefore be deemed, for the purposes of Rule
          13d-3 under the Securities Exchange Act of 1934 (the
          "Exchange Act"), to own beneficially such Trust Shares. 
          Mr. Meyer disclaims beneficial ownership of any Trust
          Shares deposited in the Voting Trusts by anyone other
          than himself.

                    Including the Trust Shares issuable upon the
          exercise of the Trust Options and the conversion of the
          Debentures, the Voting Trusts may be deemed to
          beneficially own, pursuant to Rule 13d-3 under the
          Exchange Act, (i) 225,126 shares of Common Stock, (ii)
          217,179 shares of Class B Stock and (iii) 2,396,916 votes
          entitled to be cast at a meeting of stockholders of the
          Company.  The numbers in clauses (i)-(iii) above do not
          reflect any shares held by various benefit plans of the
          Company administered by committees of which Mr. Meyer is
          a member.

                    On February 21, 1995, as more fully described
          under Item 6, the Company finalized the documentation
          relating to the issuance to Mr. Meyer of an option to
          purchase 40,000 shares of Common Stock effective as of
          January 5, 1995 (the "Effective Date").  Such option
          became exercisable as to 13,333 shares as of the
          Effective Date.  Including those shares as to which the
          1995 Option is presently exercisable, the aggregate
          number of shares of the Common Stock and the Preferred
          Stock held by Mr. Meyer, the Common Stock and Class B
          Stock held by the Voting Trusts (including the shares
          issuable upon the exercise of the 1995 Option and
          conversion of the Debentures) and the Common Stock and
          Class B Stock held by the ESOP represents 69.5% of the
          votes entitled to be cast at a meeting of stockholders of
          the Company, assuming such additional shares were
          outstanding.

          ITEM 6.   CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS AND
                    RELATIONSHIPS WITH RESPECT TO SECURITIES OF THE
                    ISSUER.

                    Pursuant to a Purchase Agreement, dated as of
          December 10, 1983 (the "Purchase Agreement"), Mr. Meyer
          purchased the Debentures in the aggregate principal
          amount of $3,025,000.  The Debentures were issued to Mr.
          Meyer in consideration for $25,000 in cash and the
          Promissory Note in the aggregate principal amount of
          $3,000,000.

                    The Debentures are convertible at any time into
          shares of Common Stock, at an initial conversion price of
          $121 per share, subject to adjustment upon the occurrence
          of certain events.  As of November 19, 1991, the Company
          and Mr. Meyer entered into an Extension Agreement which
          extended the maturity date to December 10, 1997.  The
          Debentures bear interest at the rate of 8 1/2% per annum. 
          Copies of the Purchase Agreement, the Debentures and the
          Promissory Note are incorporated herein by reference as
          Exhibits 1, 2 and 3, respectively.

                    In accordance with Mr. Meyer's employment
          agreement with Grey, Mr. Meyer will have an option to
          sell to Grey all securities held by him at such time at
          the market price therefor if Grey terminates his full-
          time employment as Chief Executive Officer without cause
          or if he effects such a termination due to a change in
          control of Grey or other good reason.  A copy of Mr.
          Meyer's employment agreement is incorporated herein by
          reference as Exhibit 4.

                    Pursuant to a Registration Rights Agreement,
          dated June 5, 1986 (the "Registration Rights Agreement"
          incorporated herein by reference as Exhibit 12), Mr.
          Meyer has demand registration rights, subject to certain
          limitations, to request that the Company register all
          Shares owned by him in compliance with the Securities Act
          of 1933 (the "Securities Act"); provided, however, that
          the Company shall not be required to register such Shares
          more than once within any thirty month period.  Further,
          if the Company determines to proceed with the
          registration of any of its securities under the
          Securities Act excluding, among other limitations, shares
          of Common Stock issued pursuant to employee benefit
          plans, Mr. Meyer will be entitled to participate in such
          registration.  The Company will bear the expense of the
          registrations described in the Registration Rights
          Agreement and will indemnify Mr. Meyer against certain
          liabilities, including liabilities under the Securities
          Act.  This is a summary description only and is qualified
          in its entirety by reference to the Registration Rights
          Agreement which is filed herewith as Exhibit 12 and
          incorporated herein by reference.

                    In accordance with the terms of the
          Certificates of Designation of the Preferred Stock, each
          share held of record of the Preferred Stock is entitled
          to eleven votes entitled to be cast at a meeting of
          stockholders of the Company.  The holders of such stock
          may receive, at their election, shares of Common Stock
          upon redemption of their Preferred Stock.

                    The terms of the Preferred Stock give a holder
          the option to require the Company to redeem his or her
          Preferred Stock for a period of 12 months following his
          or her (i) death, (ii) permanent disability or permanent
          mental disability, (iii) termination of full-time
          employment for good reason and (iv) termination of full-
          time employment by the Company without cause. 
           
                    In addition, in accordance with the Certificate
          of Designation of the Series I Preferred Stock, the
          holders of Series I Preferred Stock, 100% of which is
          held by Mr. Meyer, are entitled to special voting rights
          in connection with the election of directors and the
          approval of extraordinary transactions.  Reference is
          made to Grey's Certificate of Incorporation, which is on
          file with the Securities and Exchange Commission as an
          exhibit to Grey's public filings and incorporated herein
          by reference as Exhibit 11, for the complete texts of the
          Certificates of Designation, which contain all the terms
          of the Series I, Series II and Series III Preferred
          Stock.

                    The Exchange Agreement contains customary
          representations and warranties, as well as the following
          contractual rights:  (i) a put right exercisable by Mr.
          Meyer at the time of redemption of the outstanding shares
          of the Preferred Stock of certain shares of the Company's
          Common Stock held by Mr. Meyer so that Mr. Meyer does not
          suffer adverse tax consequences as a result of the
          redemption, (ii) an extension to April 7, 2004 of the
          maturity date of the promissory notes issued by Mr. Meyer
          as partial consideration for the Old Preferred Stock
          which Mr. Meyer exchanged for the Preferred Stock, and
          (iii) after the outstanding shares of the Series I
          Preferred Stock are redeemed, an obligation by the
          Company to use its best efforts to elect to its Board of
          Directors that number of persons designated by Mr. Meyer
          (or if he is no longer alive or is mentally disabled, a
          representative of his family and/or his estate)
          corresponding to the proportion of the capital stock of
          the Company then owned by Mr. Meyer and his family, but
          in no event less than one director so long as Mr. Meyer
          and his family own at least five percent of the
          outstanding capital stock of the Company.

                    Pursuant to the 1994 Voting Trust Agreement,
          except for sales, transfers and dispositions pursuant to
          the Company's ESOP and Restricted Stock Plan, no
          Beneficiary may (i) until April 3, 1996, sell, transfer
          or dispose all or any portion of the Class B Stock which
          forms part of the Trust Shares in which he or she holds a
          beneficial interest, no such person may convert any such
          shares of Class B Stock into Common Stock and no such
          person may withdraw any such shares of Class B Stock from
          the Trust, and (ii) following April 3, 1996 through the
          term of the 1994 Voting Trust as may subsequently be
          extended, sell, transfer or dispose all or any portion of
          the Trust Shares in which he or she holds a beneficial
          interest, and no such person may withdraw any Trust
          Shares from the Trust, during any of the following
          periods:

                    (a)  From the announcement by any person other
          than Grey of a tender or exchange offer for shares of
          capital stock of Grey until 30 days following the
          termination of such offer;

                    (b)  From the time when it shall have been
          publicly disclosed, or Grey shall have learned, that any
          person or "group" (as defined in Section 13(d) of the
          Exchange Act) shall have acquired, or proposed to acquire
          (whether or not any such proposed acquisition is
          conditioned on any future event), more than 20% of any
          class of Grey's outstanding capital stock until 30 days
          following the announcement that such person or "group" no
          longer owns, or has abandoned its intention to acquire
          more than such percentage of such stock;

                    (c)  From the time that any new group shall be
          formed which beneficially owns or proposes to acquire
          (whether or not any such proposed acquisition is
          conditioned on any future event) more than 20% of the
          beneficial ownership of any class of Grey's capital stock
          until 30 days following the announcement that such group
          has been abandoned or no longer owns such percentage of
          such stock;

                    (d)  From

                         (X)  the commencement of (I) any contest
          for the election or removal, or increase or decrease in
          the number, of directors of Grey or (II) any contest
          concerning the proposed approval by Grey's stockholders
          of any proposal for the merger, consolidation, other
          business combination or liquidation of Grey or (III) any
          contest concerning the approval by Grey's stockholders of
          any other matter deemed by the Trustee to be material to
          the continuity and stability of the management, policies
          and client relationships of Grey (regardless of whether
          such contest involves an annual or special meeting of
          stockholders of Grey or the solicitation of consents of
          such stockholders for use other than at such a meeting)
          until 

                         (Y)  thirty days following the earlier of
          (I) the Grey stockholder vote with respect thereto and
          (II) any other termination or abandonment of the contest.

                    Pursuant to the terms of the 1994 Voting Trust
          Agreement, the 1994 Voting Trust Agreement in all
          respects supersedes the voting trust agreement, dated as
          of February 24, 1986 among certain Beneficiaries (as
          defined therein), Grey, Meyer and Ronald A. Nicholson and
          the voting trust agreement (the "1987 VTA"), dated as of
          August 31, 1987 among the beneficiaries executing the
          1987 VTA, Grey and Meyer.  The 1994 Voting Trust
          Agreement shall continue in force until March 21, 2004,
          unless extended as allowed by law.

                    Mr. Meyer shall (subject to his right to resign
          as Trustee) remain in office as Trustee until the
          earliest of (i) his death, (ii) his permanent mental
          disability, (iii) the effectiveness of his appointment of
          a successor trustee and (iv) the expiration of (x) two
          years following the termination of his employment as
          chief executive officer of Grey for cause or (y) six
          years following the termination of his employment as
          chief executive officer of Grey for any other reason (the
          "Two/Six Year Date").  Meyer may, in his sole discretion,
          at any time before or after the Two/Six Year Date,
          designate a person or persons to serve as an additional
          Trustee or Trustees or to serve as successor Trustee or
          Trustees upon one or more conditions established by
          Meyer.  Immediately following the Two/Six Year Date the
          Chief Executive Officer of Grey shall automatically, ex
          officio, become a Trustee if not already so serving, and
          he shall remain as a Trustee (subject to his right to
          resign as a Trustee) so long as he shall continue in
          office as Grey's Chief Executive Officer.

                    At any time, a majority of the Trustees (or the
          sole Trustee if there is only one) in office may appoint
          one or more additional or successor Trustees.  In the
          event of a deadlock, the decision of the Trustee longest
          in office shall govern.

                    At such time as Meyer shall cease for any
          reason to be Trustee, if he shall not have appointed a
          successor Trustee, Mr. Kaplan, provided he is then an
          officer or director of Grey, shall succeed Meyer as
          Trustee.  At such time as Mr. Kaplan shall cease for any
          reason to be a Trustee or if Mr. Kaplan for any reason
          shall not succeed Meyer as Trustee, the Chief Executive
          Officer of Grey shall succeed Meyer as Trustee, if Meyer
          shall not have appointed a successor Trustee.

                    The terms of the 1989 Voting Trust Agreement as
          well as the provisions regarding the Trustee are
          substantially similar to those of the 1994 Voting Trust
          Agreement.  However, a Beneficiary of the 1989 Trust may,
          in addition to the transfer provisions described above,
          transfer Trust Shares to the Old Trust (as defined in the
          1989 Voting Trust Agreement). 

                    For a more detailed description of the terms of
          the Voting Trusts, as well as the manner in which the
          1994 Voting Trust may be anticipated over time to
          concentrate the voting power of the Company in Mr. Meyer
          and give him effective control of the Company, reference
          is made to the Schedule 13-D and amendments thereto filed
          by the Voting Trusts with the Securities and Exchange
          Commission.

                    The Company has an ESOP under which the Company
          contributes either shares of Common Stock or cash to a
          trust.  Cash contributions must be invested primarily in
          Common Stock.  Contributions to participants under the
          ESOP are distributed upon the termination of a
          participant's employment or upon his or her death.  Mr.
          Meyer shares voting power over shares held in the
          Company's ESOP by virtue of his membership on the
          committee charged with the ESOP's administration.

                    On February 21, 1995, the Company finalized the
          documentation relating to a Stock Option Agreement,
          effective as of January 5, 1995 (the "Effective Date"),
          between the Company and Mr. Meyer (the "1995 Option
          Agreement", incorporated herein by reference as Exhibit
          13), an option (the "1995 Option") to purchase 40,000
          shares of Common Stock pursuant to the Company's 1994
          Stock Incentive Plan (the "Plan", incorporated herein by
          reference as Exhibit 14).  The 1995 Option became
          exercisable as to 13,333 shares as of the Effective Date
          and will become exercisable as to the remaining shares in
          equal installments on January 5, 1996 and January 5,
          1997.  The 1995 Option expires on January 5, 2004.  The
          number of shares subject to the 1995 Option and/or the
          exercise price are subject to adjustment upon the
          occurrence of certain events such as stock dividends,
          recapitalizations resulting in stock splits or
          combinations or exchanges in respect of the Common Stock.

                    The foregoing is a summary description only and
          is qualified in its entirety by reference to the 1995
          Option Agreement and the complete text of the Plan which
          are filed herewith as Exhibits 13 and 14, respectively,
          and incorporated herein by reference.

          ITEM 7.   MATERIAL TO BE FILED AS EXHIBITS(4)

          Exhibit 1      Purchase Agreement, dated as of December
                         10, 1983, between Grey and Edward H. Meyer. 

          Exhibit 2      Grey Advertising Inc. 8 1/2% Convertible
                         Subordinated Debentures Due December 10, 1991.

          Exhibit 3      Promissory Note executed and delivered by
                         Edward H. Meyer to Grey.

          Exhibit 4      Agreement, dated as of February 9, 1984,
                         between Grey and Edward H. Meyer.

          Exhibit 5      Stock Option Agreement, dated as of
                         October 13, 1984, between Grey and Edward
                         H. Meyer.

          Exhibit 6      Grey's Executive Growth Plan, as amended.

          Exhibit 7      Promissory Note No. 1, dated December 29,
                         1992, from Edward H. Meyer, to the Company.

          Exhibit 8      Promissory Note No. 2, dated December 29,
                         1992, from Edward H. Meyer to the Company.

          Exhibit 9      Amendment No. 1 to the Grey Advertising
                         Inc. Stock Option Agreement, dated as of
                         December 29, 1992, between the Company and
                         Edward H. Meyer.

          _____________________ 
          4    Pursuant to Regulation S-T, Item 102(a) previously
               filed paper exhibits are not being restated in
               electronic format herewith.


          Exhibit 10     Stockholder Exchange Agreement, dated as
                         of April 7, 1994, by and between the
                         Company and Edward H. Meyer (filed as
                         Exhibit No. 10(a) of the Company's Report
                         on Form 8-K, dated April 7, 1994, and
                         incorporated herein by reference).

          Exhibit 11     Restated Certificate of Incorporation of
                         the Company (filed as Exhibit No. 3(a) of
                         the Company's Report on Form 8-K, dated
                         April 7, 1994, and incorporated herein by
                         reference).

          Exhibit 12     Registration Rights Agreement, dated as of
                         June 5, 1986, between the Company and
                         Edward H. Meyer.

          Exhibit 13     Stock Option Agreement, effective as of
                         January 5, 1995, by and between the
                         Company and Edward H. Meyer.

          Exhibit 14     Grey Advertising Inc. 1994 Stock Incentive Plan.


                                  SIGNATURE

                    After reasonable inquiry and to the best of my
          knowledge and belief, I certify that the information set
          forth in this statement is true, complete and correct.

          Dated:  March 10, 1995

             /s/  Edward H. Meyer   
               EDWARD H. MEYER


          INDEX TO EXHIBITS

                                                           Sequentially
                                                           Numbered
          Exhibit No.    Exhibit                           Page        

           1             Purchase Agreement, dated as of        N/A
                         December 10, 1983, between Grey
                         and Edward H. Meyer.

           2             Grey Advertising Inc. 8 1/2%           N/A
                         Convertible Subordinated
                         Debentures Due December 10,
                         1991.

           3             Promissory Note executed and           N/A
                         delivered by Edward H. Meyer to
                         Grey.

           4             Agreement, dated as of February        N/A
                         9, 1984, between Grey and
                         Edward H. Meyer.

           5             Stock Option Agreement, dated          N/A
                         as of October 13, 1984, between
                         Grey and Edward H. Meyer.

           6             Grey's Executive Growth Plan,          N/A
                         as amended.

           7             Promissory Note No. 1, dated           N/A
                         December 29, 1992, from Edward
                         H. Meyer, to the Company.

           8             Promissory Note No. 2, dated           N/A
                         December 29, 1992, from Edward
                         H. Meyer to the Company.

           9             Amendment No. 1 to the Grey            N/A
                         Advertising Inc. Stock Option
                         Agreement, dated as of December
                         29, 1992, between the Company
                         and Edward H. Meyer.

          10             Stockholder Exchange Agreement,        N/A
                         dated as of April 7, 1994, by
                         and between the Company and
                         Edward H. Meyer (filed as
                         Exhibit No. 10(a) of the
                         Company's Report on Form 8-K,
                         dated April 7, 1994, and
                         incorporated herein by
                         reference).

          11             Restated Certificate of                N/A
                         Incorporation of the Company
                         (filed as Exhibit No. 3(a) of
                         the Company's Report on Form 8-
                         K, dated April 7, 1994, and
                         incorporated herein by
                         reference).

          12             Registration Rights Agreement,         20
                         dated as of June 5, 1986,
                         between the Company and Edward
                         H. Meyer.

          13             Stock Option Agreement,                40
                         effective as of January 5,
                         1995, by and between the
                         Company and Edward H. Meyer.

          14             Grey Advertising Inc. 1994             51
                         Stock Incentive Plan




                    REGISTRATION RIGHTS AGREEMENT, dated as of June
          5, 1986 (the "Agreement"), between GREY ADVERTISING INC.,
          a Delaware corporation with principal offices at 777
          Third Avenue, New York, New York 10017 ("Grey"), and
          EDWARD H. MEYER, whose principal residence is 580 Park
          Avenue, New York, New York 10022 ("Meyer").

                    WHEREAS, Grey and Meyer entered into a Purchase
          Agreement dated as of December 10, 1983 (the "Purchase
          Agreement") which provided for the sale to Meyer of
          $3,025,000 principal amount of Grey's Convertible
          Subordinated Debentures due December 10, 1991 (the
          "Debentures"), and granted to Meyer certain registration
          rights with respect to the shares of common stock, par
          value $1 per share (the "Shares"), of Grey issuable upon
          conversion of the Debentures;

                    WHEREAS, Grey and Meyer also entered into a
          Stock Option Agreement dated as of October 13, 1984 (the
          "Stock Option Agreement") which granted to Meyer an
          option (the "Stock Option") to purchase up to 25,000
          Shares (as that number of Shares may be adjusted in
          accordance with the terms of the Stock Option Agreement),
          and granted to Meyer certain registration rights with
          respect to the Shares subject to the Stock Option; and

                    WHEREAS, both Grey and Meyer deem it to be in
          their mutual best interest to enter into a single
          agreement providing registration rights to Meyer with
          respect to all Shares presently owned or hereafter
          acquired by him, including without limitation whatsoever
          upon conversion of shares of Limited Duration Class B
          Common Stock (the "Registrable Shares"), and thereby
          facilitate the orderly distribution by Meyer of his
          Shares if and when Meyer should decide to dispose of some
          or all of his Shares;

                    NOW, THEREFORE, in consideration of the mutual
          agreements contained herein, the parties hereto,
          intending to be legally bound, hereby agree as follows:

               1.   Demand Registration Rights

                    If Grey shall receive, at any time or from time
          to time, a written request from Meyer for the
          registration of any Registrable Shares, Grey shall cause,
          in accordance with the Registration Procedures set forth
          in Section 8, the offering of such Registrable Shares to
          be registered as promptly as practicable so as to permit
          the sale or other distribution thereof by Meyer, and in
          connection therewith shall prepare and file on an
          appropriate form a registration statement under the
          Securities Act of 1933 (the "Securities Act"), and the
          rules and regulations thereunder, covering such
          Registrable Shares.  Notwithstanding the foregoing, Grey
          shall not be required to file a registration statement
          pursuant to Meyer's request under this Section 1 more
          frequently than once in any thirty month period.  In the
          case of any request by Meyer to exercise his rights
          pursuant to this Section 1 (the "Demand Registration
          Rights") which involves an underwritten public offering,
          the managing underwriter or underwriters of such offering
          shall be selected by Meyer, and approved by Grey, which
          approval shall not unreasonably be withheld.  In
          addition, Grey shall not be required to file any such
          registration statement at any time when Grey is actively
          contemplating an underwritten public offering and the
          registration of the Registrable Shares would, in the good
          faith judgment of Grey's investment banker, materially
          interfere with the orderly sale of the shares of capital
          stock by Grey; provided, however, that Grey shall not be
          able to delay, pursuant to this sentence, any such filing
          for a period greater than ninety days.

               2.   Participation Registration Rights

                    If Grey shall at any time determine to proceed
          with the actual preparation and filing of a registration
          statement under the Securities Act, and the rules and
          regulations thereunder, in connection with an offering of
          securities for cash, Grey shall give written notice as
          promptly as practicable of such determination to proceed
          with the preparation and filing of such registration
          statement to Meyer and shall include in such registration
          statement such number of Registrable Shares as Meyer
          shall request within 20 days after receipt of such notice
          from Grey, upon the same terms (including the method of
          distribution) as the offering which is being made by
          Grey; provided, however, that (i) Grey shall not be
          required to give notice or to include such Registrable
          Shares in any registration statement relating solely to
          Shares or other securities to be issued (A) pursuant to
          Grey's Restricted Stock Plan, Grey's Incentive Stock
          Option Plan or another employee benefit plan of Grey, (B)
          in exchange for securities or assets of, or in connection
          with a merger or consolidation with, another corporation,
          or (C) in exchange for other securities of Grey; and (ii)
          in the event that the inclusion of all the Registrable
          Shares requested by Meyer for inclusion pursuant to this
          Section 2 would, in the good faith judgment of the
          managing underwriter of such public offering, materially
          interfere with the orderly sale and distribution of the
          securities offered by Grey, the number of Registrable
          Shares otherwise to be included in the underwritten
          public offering may be reduced to the extent deemed
          necessary by such managing underwriter acting in good
          faith or the sale of such Shares shall be subject to such
          other conditions as the managing underwriter deems
          appropriate.  In the event that other persons have rights
          similar to Meyer's under this Section 2 and the inclusion
          of all Registrable Shares requested by Meyer and all
          shares requested by persons with similar rights to Meyer
          would, in the good faith judgment of the managing
          underwriter of such public offering, materially interfere
          with the orderly sale and distribution of the securities
          offered by Grey, the shares requested for inclusion by
          such other persons shall be reduced and, if necessary,
          excluded before any Registrable Shares are reduced or
          excluded in accordance with clause (ii) of the preceding
          sentence.  Grey may, without the written consent of
          Meyer, withdraw such registration statement and abandon
          the proposed offering in which Meyer had requested to
          participate.

               3.   Limitations on Registration Rights

                    (a)  Except as herein provided, Grey shall not
          be obligated to keep any registration statement filed
          pursuant to this Agreement effective for more than one
          hundred eighty days.

                    (b)  Notwithstanding anything contained herein
          to the contrary, Grey's obligation to register Shares on
          behalf of the Meyer pursuant to Sections l or 2 of this
          Agreement shall terminate at such time as Grey shall
          receive either an opinion of counsel reasonably
          acceptable to Meyer or a "no action" letter from the
          staff of the Securities and Exchange Commission (the
          "SEC") to the effect that the Shares then held by Meyer
          may be sold or otherwise disposed of publicly without
          registration under the Securities Act.

                    (c)  Notwithstanding anything contained herein
          to the contrary, Grey shall not be required pursuant to
          Sections 1 and 2 of this Agreement to register on behalf
          of Meyer in any one registration statement less than
          20,000 Shares or such lesser number of Shares which shall
          constitute the sum of all the Shares which either (i) are
          held by Meyer, his estate or his successors, or (ii) are
          still issuable upon exercise of the Stock Option,
          conversion of the Debentures held by such persons, or
          upon the exercise or conversion of any other right or
          security held by Meyer, his estate or his successors. 
          Such number shall be appropriately adjusted for stock
          splits, stock dividends, combinations of shares,
          reclassifications or other similar events.

               4.   Blue Sky Registration

                    Grey shall use its best efforts to effect such
          registration, qualification or exemption under Blue Sky
          or other state securities laws as may be reasonably
          requested by Meyer to permit or facilitate the sale or
          other distribution of the Registrable Shares but Grey
          shall not be obligated to qualify the Shares in any
          jurisdictions where such qualifications would (and Grey's
          business in the ordinary course does not) (i) require
          Grey to qualify generally to do business as a foreign
          company in such jurisdictions, (ii) subject Grey to
          taxation in such jurisdictions, or (iii) otherwise
          subject Grey to consent to general service of process in
          such jurisdictions.

               5.   Expenses

                    Grey shall pay all expenses necessary to effect
          under the Securities Act any registration statements,
          amendments or supplements filed pursuant to Sections 1
          and 2 (other than underwriters' discounts and commissions
          and brokerage commissions and fees, if any, payable with
          respect to Registrable Shares sold by Meyer and fees and
          expenses of counsel for Meyer, as well as registration
          fees of the SEC), including, without limitation, printing
          expenses, expenses of compliance with Blue Sky or other
          state securities laws, and legal and audit fees incurred
          by Grey in connection therewith, subject, however, to the
          following sentence.  Grey shall not be required to
          furnish any audited financial statements at the request
          of Meyer other than those statements customarily prepared
          at the end of its fiscal year, unless Meyer shall agree
          to reimburse Grey for the out-of-pocket costs incurred by
          Grey in the preparation of such other audited financial
          statements.

               6.   Indemnification

                    (a)  In the event of any registration pursuant
          to this Agreement, Grey shall indemnify and hold harmless
          Meyer and each person, if any, who controls Meyer within
          the meaning of the Securities Act, against any losses,
          claims, damages, expenses (including attorneys' fees), or
          liabilities (or actions in respect thereof) under the
          Securities Act or otherwise, which arise out of or are
          based upon any untrue statement or alleged untrue
          statement of any material fact contained in any such
          registration statement, any preliminary prospectus or
          final prospectus contained therein, or any amendment or
          supplement thereto, or arise out of or are based upon the
          omission or alleged omission to state therein a material
          fact required to be stated therein or necessary to make
          the statements therein not misleading; and shall
          reimburse Meyer and each such controlling person for any
          legal or other expenses reasonably incurred by Meyer or
          such controlling person in connection with investigating
          or defending any such loss, claim, damage, liability or
          action; provided, however, that Grey shall not be liable
          in any such case to the extent that any such loss, claim,
          damage or liability arises out of or is based upon an
          untrue statement or alleged untrue statement or omission
          or alleged omission made in said registration statement,
          said preliminary prospectus, said prospectus, or any said
          amendment or supplement, in reliance upon and in
          conformity with written information furnished by Meyer
          specifically for use in the preparation thereof.

                    (b)  Meyer shall indemnify and hold harmless
          Grey, each of its directors, each of its officers who
          have signed any such registration statement, and each
          person, if any, who controls Grey within the meaning of
          the Securities Act, against any losses, claims, damages
          or liabilities to which Grey or any such director,
          officer, or controlling person may become subject, under
          the Securities Act or otherwise, insofar as such losses,
          claims, damages or liabilities (or actions in respect
          thereof) arise out of or are based upon any untrue or
          alleged untrue statement of any material fact contained
          in said registration statement, said preliminary
          prospectus, said prospectus, or said amendment or
          supplement thereto, or arise out of or are based upon the
          omission or the alleged omission to state therein a
          material fact required to be stated therein or necessary
          to make the statements therein not misleading, in each
          case to the extent, but only to the extent, that such
          untrue statement or alleged untrue statement or omission
          or alleged omission was made in said registration
          statement, said preliminary prospectus, said prospectus,
          or said amendment or supplement, in reliance upon and in
          conformity with written information furnished by Meyer
          specifically for use in the preparation thereof and shall
          reimburse any legal or other expenses reasonably incurred
          by Grey or any such director, officer, or controlling
          person in connection with investigating or defending any
          such loss, claim, damage, liability or action.

                    (c)  Promptly after receipt by an indemnified
          party under this Section 6 of notice of the commencement
          of any action, such indemnified party shall, if a claim
          in respect thereof is to be made against any indemnifying
          party under this Section 6, notify the indemnifying party
          of the commencement thereof.

                    (d)  In case any such action is brought against
          any indemnified party, and it notifies an indemnifying
          party of the commencement thereof, the indemnifying party
          shall be entitled to defend any such action, with counsel
          reasonably satisfactory to the indemnified party,
          provided that the indemnifying party may not settle any
          such action the settlement terms of which are non-
          monetary (or which cannot be reduced to monetary terms),
          without the approval of the indemnified party. 
          Notwithstanding the foregoing, to the extent that in the
          reasonable judgment of the indemnified party a conflict
          of interest exists between the indemnified party and the
          indemnifying party, the indemnified party may retain its
          own counsel, who shall be reasonably satisfactory to the
          indemnifying party, and participate in the defense of
          such action (although the indemnifying party's counsel
          shall be entitled to control the defense of any such
          action).  The fees and expenses of such counsel shall be
          borne by the indemnifying party.

               7.   Registration Procedures

                    (a)  If and whenever Grey is required to
          register any Registrable Shares under the Securities Act
          as provided under the Demand Registration Rights
          provisions of this Agreement (Section 1), Grey shall, as
          expeditiously as possible:

                         (i)  prepare and file a registration
               statement with the SEC with respect to such
               Registrable Shares and use its best efforts to cause
               such registration statement to become effective;

                         (ii)  prepare and file with the SEC such
               amendments and supplements to such registration
               statement and the prospectus used in connection
               therewith as may be necessary to keep such
               registration statement effective for a period not in
               excess of one hundred eighty days and to comply with
               the provisions of the Securities Act with respect to
               the disposition of all securities covered by such
               registration statement during such period in
               accordance with the intended methods of disposition
               by Meyer set forth in such registration statement:

                         (iii)  furnish to Meyer such number of
               copies of such registration statement and of each
               such amendment and supplement thereto (in each case
               including all exhibits), such number of copies of
               the prospectus included in such registration
               statement (including each preliminary prospectus and
               summary prospectus), in conformity with the
               requirements of the Securities Act, and such other
               documents as Meyer may reasonably request in order
               to facilitate the disposition of the Registrable
               Shares by Meyer;

                         (iv)  notify Meyer, at any time when a
               prospectus relating thereto is required to be
               delivered under the Securities Act within the
               appropriate period mentioned in subsection (a) (ii)
               of this Section 7, of Grey becoming aware that the
               prospectus included in such registration statement,
               as then in effect, includes an untrue statement of a
               material fact or omits to state a material fact
               required to be stated therein or necessary to make
               the statements therein not misleading in the light
               of the circumstances then existing, and at the
               request of Meyer, prepare and furnish to Meyer a
               reasonable number of copies of an amended or
               supplemental prospectus as may be necessary so that,
               as thereafter delivered to the purchasers of such
               Registrable Shares, such prospectus shall not
               include an untrue statement of a material fact or
               omit to state a material fact required to be stated
               therein or necessary to make the statements therein
               not misleading in the light of the circumstances
               then existing;

                         (v)  otherwise use its best efforts to
               comply with all applicable rules and regulations of
               the SEC, and make available to its security holders,
               as soon as reasonably practicable, an earnings
               statement covering the period of at least twelve
               months, but not more than eighteen months, beginning
               with the first month after the effective date of the
               Registration Statement, which earnings statement
               shall satisfy the provisions of Section 11(a) of the
               Securities Act and the rules and regulations
               promulgated thereunder;

                         (vi) use its best efforts to list such
               Registrable Shares in the event Shares are then
               listed on a securities exchange, on any securities
               exchange on which the Shares are then listed, if
               such Registrable Shares are not already so listed
               and if such listing is then permitted under the
               rules of such exchange, and to provide a transfer
               agent and registrar for such Registrable Shares
               covered by such registration statement not later
               than the effective date of such registration
               statement; and

                         (vii) make available for inspection by
               Meyer, by any underwriter participating in any
               disposition to be effected pursuant to such
               registration statement and by any attorney,
               accountant or other agent retained by Meyer or any
               such underwriter, all pertinent financial and other
               records, pertinent corporate documents and
               properties of Grey, and cause all of Grey's
               officers, directors and employees to supply all
               information reasonably requested by Meyer, any such
               underwriter, attorney, accountant or agent in
               connection with such registration statement.

                    (b)  If and whenever Grey is required to
          register any Registrable Shares under the Securities Act
          as provided in this Agreement, Meyer shall, as
          expeditiously as possible:

                         (i)  furnish to Grey such information
               regarding Meyer's holdings of Shares and the
               proposed manner of distribution thereof and such
               additional matters related thereto as Grey may
               reasonably request in connection with any
               registration statement, any preliminary prospectus
               or final prospectus, or any amendment or supplement
               thereto resulting from this Agreement; and

                         (ii)  notify Grey, at any time when a
               prospectus relating thereto is required to be
               delivered under the Securities Act, of Meyer
               becoming aware that the prospectus included in such
               registration statement, as then in effect, includes
               an untrue statement of a material fact or omits to
               state a material fact required to be stated therein
               or necessary to make the statements therein not
               misleading in light of the circumstances then
               existing.

                    (c)  With respect to any underwritten offering,
          Meyer and Grey shall, in addition to the foregoing, enter
          into such customary agreements (including an underwriting
          agreement in customary form) and take such other actions
          as may be reasonably necessary to expedite or facilitate
          the disposition of the Registrable Shares being
          registered.

               8.   Notices

                    Any notice herein required or permitted to be
          given shall be in writing and may be personally served or
          sent by United States first-class mail and shall be
          deemed to have been given when deposited in the United
          States mail, registered, with postage prepaid and
          properly addressed.  For the purpose hereof, the address
          of Meyer shall be:

                         Edward H. Meyer
                         580 Park Avenue
                         New York, New York 10022

                    and the address of Grey shall be:

                         Grey Advertising Inc.
                         777 Third Avenue
                         New York, New York 10017

                    Attention:  Corporate Secretary

          Both Meyer and Grey may change the address for notices by
          giving written notice to the other as herein provided.

               9.   Miscellaneous

                    (a)  Waiver of Compliance.  Any failure of any
          of the parties hereto to comply with any obligation,
          covenant or agreement contained herein may be waived by
          the party entitled to the benefit of such obligation,
          covenant or agreement only by written instrument signed
          by such party, but such waiver or failure to insist upon
          strict compliance with such obligation, covenant or
          agreement shall not operate as a waiver of, or estoppel
          with respect to, any subsequent or other failure.

                    (b)  Severability.  Whenever possible, each
          provision of this Agreement shall be interpreted in such
          manner as to be effective and valid under applicable law,
          but if any provision of this Agreement is held to be
          invalid, illegal or unenforceable in any respect under
          any applicable law or rule in any jurisdiction, such
          invalidity, illegality or unenforceability shall not
          affect any other provision or any other jurisdiction, but
          this Agreement shall be reformed, construed and enforced
          in such jurisdiction as if such invalid, illegal or
          unenforceable provision had never been contained herein.

                    (c)  Successors and Permitted Assigns.  Except
          as expressly indicated herein, this Agreement is intended
          to bind and inure to the benefit of and be enforceable by
          Meyer and Grey and their respective successors and
          permitted assigns.

                    (d)  Complete Agreement.  This Agreement and
          the other documents expressly referred to herein embody
          the complete agreement and understanding among the
          parties and supersede and preempt any prior
          understandings, agreements or representations by or among
          the parties, written or oral, which may have related to
          the subject matter hereof including, but not limited to,
          the registration rights provisions presently contained in
          the Stock Option Agreement and the Purchase Agreement. 
          This Agreement may be amended only by an agreement in
          writing executed by the parties hereto.

                    (e)  Term.  Notwithstanding anything contained
          herein to the contrary, the term of this Agreement,
          including the respective obligations of the parties
          hereunder, shall expire three years from the date on
          which Meyer shall cease being the Chief Executives
          Officer of Grey.

                    (f)  Section Headings.  The section headings
          contained in this Agreement are solely for the purpose of
          reference, are not part of the agreement of the parties
          and shall not in any way affect the meaning or
          interpretation of this Agreement.

                    (g)  Counterparts.  This Agreement may be
          executed in separate counterparts, any one of which need
          not contain the signatures of more than one party, but
          all of which taken together constitute one and the same
          agreement.

                    (h)  Choice of Law.  The law of the State of
          New York shall govern all questions concerning the
          construction, validity and interpretation of this
          Agreement without regard to the principles of conflicts
          of law thereof.

                    IN WITNESS WHEREOF, the parties have executed
          this Agreement as of the day and year first above
          written.

          [SEAL]                   GREY ADVERTISING INC.

                                   By /s/ Alan B. Fendrick         
                                      Name:
                                      Title:

                                    /s/ Edward H. Meyer            
                                    Edward H. Meyer




                            GREY ADVERTISING INC.
                            STOCK OPTION AGREEMENT

                       AGREEMENT, dated as of January 5, 1995,
             by and between GREY ADVERTISING INC., a Delaware
             corporation ("Company"), and EDWARD H. MEYER,
             residing at 580 Park Avenue, New York, N. Y. 
             10021 (such individual or, as the context
             requires, his/her guardian, legal representative,
             estate or other person to whom the rights
             hereunder may be transferred by will or by the
             laws of descent and distribution, being
             hereinafter referred to as the "Optionee").

                       Pursuant to the Grey Advertising Inc.
             1994 Stock Incentive Plan ("Plan"), the Board of
             Directors, or a committee thereof, of the Company
             ("Board") has granted the Optionee, on the terms
             and conditions set forth herein, an option to
             purchase 40,000 shares of the Company's common
             stock, par value $1 per share ("Common Stock").

                       The Plan is hereby incorporated by
             reference and made a part hereof, and this
             Agreement shall be subject to all terms and
             conditions thereof.

                       NOW THEREFORE, the Company and the
             Optionee hereby agree as follows:

                  1.   Grant of Option.

                       (a)    Number of Shares and Option
             Price.

                              In accordance with the allotment
             made by the Committee and subject to the terms and
             conditions hereof, the Company grants, as of the
             date hereof, to the Optionee a non-qualified
             option to purchase ("Option") an aggregate of
             40,000 shares of Common Stock ("Option Shares") at
             an option 
             option exercise price of $148.50 per share, which
             price is subject to adjustment in accordance with
             Section 4 of this Agreement.  The option price,
             as adjusted from time to time, is hereinafter
             referred to as the "Option Price".

                       (b)    Term of Option; Conditions and
             Manner of Exercise.

                                      (i)     The term of the
             Option and of this Agreement shall commence as of
             the date hereof ("Date of Grant") and, unless
             earlier terminated as provided in this Agreement,
             shall terminate upon the expiration of nine years
             from the Date of Grant.  Upon the termination of
             the Option, all rights of the Optionee hereunder
             shall cease.

                                      (ii)    The Option,
             subject to the following provisions of this
             paragraph, shall become exercisable in cumulative
             installments as follows:  one-third of the shares
             subject to the Option from and after the Date of
             Grant; one-third of the shares subject to the
             Option from and after the first anniversary of the
             Date of Grant; and one-third of the shares subject
             to the Option from and after the second
             anniversary of the Date of Grant;  provided,
             however, that the Option may be exercised only to
             purchase whole shares, and in no case may a
             fraction of a share be purchased.  The right of
             the Optionee to purchase Option Shares with
             respect to which the Option has become exercisable
             as herein provided may be exercised in whole or in
             part at any time or from time to time prior to the
             ninth anniversary of the Date of Grant.

                                      (iii)   The Option (or
             any portion thereof) shall be exercised in the
             following manner:  the Optionee shall deliver to
             the Company written notice of the exercise of the
             Option (or any portion thereof) in a form
             satisfactory to the Board, specifying the number
             of Option Shares subject to the Option which the
             Optionee elects  to purchase, together with full
             payment of the Option Price  (w) in cash, (x)  by
             delivery of a check payable to the order of the
             Company, (y)  in shares of Common Stock with a
             fair market value equal to the Option Price or
             portion thereof being paid with shares (provided,
             in each instance, that such shares of Common Stock
             were ownd by the Optionee for at least six months
             prior to the exercise of the Option, unless such
             requirement is waived by the Board), or (z) a
             combination thereof.  The Company shall thereafter
             cause certificates representing the Option Shares
             purchased to be delivered as promptly as
             practicable, provided that the Optionee shall pay
             to the Company at the time of exercise, or shall
             otherwise make arrangements satisfactory to the
             Company regarding payment of, any additional
             amount, if any, as the Company deems necessary to
             satisfy the Company's liability to withhold
             Federal, state or local income or other taxes
             incurred by the Company or the employer of the
             Optionee by reason of the exercise of the Option,
             or any portion thereof, or the transfer of the
             Option Shares thereupon.  If requested by the
             Company, the Optionee shall also deliver this
             Agreement to the Secretary of the Company who
             shall endorse hereon a notation of such exercise
             and return this Agreement to the Optionee.  The
             date of exercise of an Option that is validly
             exercised shall be deemed to be the date on which
             there shall have been delivered to the Company the
             instruments and payments referred to in the first
             sentence of this paragraph (iii), provided that
             the Optionee has satisfied or thereafter satisfies
             the other requirements of this paragraph (iii). 
             The Optionee shall be deemed to be the holder of
             the Option Shares issued pursuant to the exercise
             of the Option as of the date of exercise.

                                      (iv)    For the purposes
             of the preceding paragraph (iii), "fair market
             value" per share of Common Stock, as of a
             particular date, shall mean (x)  the closing sales
             price per share of Common Stock reported on NASDAQ
             or, if the shares are not so reported, on the
             system or exchange on which the trading prices of
             the shares are then reported or traded, (y)  if
             there is no reported closing sales prices per
             share on such date, the average of the closing bid
             and asked prices for the shares on such date as 
             reported by NASDAQ or such other system, or (z)  
             if the shares of Common Stock are not then quoted 
             by NASDAQ (or such other system) or traded on one 
             of the exchanges, such value as the Board, in its 
             sole discretion, shall determine.

                       2.     Termination of Employment.

                              (a)     Except as provided in
             this Section 2, Options may not be exercised after
             the Optionee has ceased to be employed by the
             Company or a subsidiary of the Company.

                              (b)     If the Optionee's
             employment by the Company or a subsidiary of the
             Company should terminate for any reason other than
             dealth, disability (as defined in subparagraph (c)
             below) or cause (as such term is defined in the
             Optionee's employment agreement with the Company), 
             the Option may be exercised, to the extent the
             Optionee was entitled to exercise the Option on
             the date employment was terminated, at any time
             within one year after such date, but in no event
             later than nine years from the Date of Grant.

                              (c)     If the Optionee's
             employment by the Company or a subsidiary of the
             Company should terminate by reason of the
             Optionee's death or disability (within the meaning
             of Section 105(d)(4) of the Internal Revenue Code
             of 1954, as amended), the Option may be exercised,
             in its entirety at any time within one year after
             such date, but in no event later than nine years
             from the Date of Grant.

                       3.     Non-transferability.

                       The Option granted hereunder shall not
             be transferable other than by will or by the laws
             of descent and distribution, and may be exercised,
             during the lifetime of the Optionee, only by the
             Optionee or by his guardian or legal
             representative.

                       4.     Effect of Certain Changes.

                              (a)     If there is any change in
             the aggregate number of issued and outstanding
             shares of the Common Stock and Company's Limited
             Duration Class B Common Stock, par value $1 per
             share ("Class B Stock"; the Common Stock and the
             Class B Stock are collectively referred to herein
             as the "Common Equity") through the declaration of
             stock dividends, or through a recapitalization
             resulting in stock splits, or combinations or
             exchanges of such shares, the number of Option
             Shares and the Option Price per share shall be
             proportionately adjusted by the Board to reflect
             any increase or decrease in the number of issued
             shares of Common Equity; provided, however, that
             any fractional shares resulting from such
             adjustment shall be eliminated.

                              (b)     In the event of a
             proposed dissolution or liquidation of the
             Company, or in the event of any corporate
             separation or division, including, but not limited
             to, a split-up, split-off or spin-off, the Board,
             in its sole discretion, may provide (i)  that the
             Optionee shall have the right to exercise the
             Option, to the extent then exercisable, solely for
             the kind and amount of shares of stock and other
             securities, property, cash or any combination
             thereof receivable upon such dissolution,
             liquidation, or corporate separation or division
             by a holder of the number of shares of Common
             Stock for which the Option might have been
             exercised immediately prior to such dissolution,
             liquidation, or corporate separation or division,
             or (ii)  that the Option shall terminate as of a
             date to be fixed by the Board, provided however,
             that not less than twenty days' prior written
             notice of the date so fixed shall be given to the
             Optionee, who shall have the right, during the
             period of twenty days preceding such termination,
             to exercise the Option as to all or any part of
             the Option Shares covered thereby, including
             shares as to which the Option would not otherwise
             be exercisable, or (iii) for an equitable
             adjustment in the Option Price.

                              (c)     The Board shall, in its
             sole discretion, in the case of a merger or
             consolidation in which the Company is not the
             surviving corporation (i) promptly make an
             appropriate adjustment to the number and class of
             shares of Common Stock available pursuant to the
             Option, to the amount and kind of shares or other
             securities or property receivable upon the
             exercise of the Option after the effective date of
             any such transaction, and/or to the Option Price,
             or (ii) provide for the cancellation of the
             Option, or any portion thereof then outstanding,
             in consideration for a cash payment equal to the
             product of (x) the difference between the Option
             Price and the fair market value of the
             consideration per share received or receivable by
             holders of Common Equity in any such transaction
             multiplied by (y) the number of Option Shares then
             subject to the Option.

                              (d)     Paragraphs (b) and (c) of
             this Section 4 shall not apply to a merger or
             consolidation in which the Company is the
             surviving corporation and pursuant to which shares
             of Common Stock are not converted into or
             exchanged for stock or securities of any other
             corporation, cash or any other thing of value.  In
             case of any consolidation or merger of another
             corporation into the Company in which the Company
             is the surviving corporation and in which there is
             a reclassification or change (including a change
             in the right to receive cash or other property) of
             the shares of Common Stock (other than a change in
             par value, or from par value to no par value, or
             as a result of a subdivision or combination, but
             including any change in such shares into two or
             more classes or series of shares), the Board may,
             in its sole discretion (i) make an appropriate
             adjustment to the number and class of shares of
             Common Stock available pursuant to the Option, to
             the amount and kind of shares or other securities
             or property receivable upon the exercise of the
             Option after the effective date of any such
             transaction, and/or to the Option Price or (ii)
             provide for the cancellation of the Option, or any
             portion thereof then outstanding, in consideration
             for a cash payment equal to the product of (x) the
             difference between the Option Price and the fair
             market value of the consideration per share
             received or receivable by holders of Common Equity
             in any such transaction multiplied by (y) the
             number of Option Shares then subject to the
             Option.

                              (e)     In the event of a change
             in the Common Stock of the Company as presently
             constituted, which is limited to a change of all
             of its authorized shares with par value into the
             same number of shares with a different par value
             or without par value, the shares resulting from
             any such change shall be deemed to be the Common
             Stock within the meaning of the Plan.

                              (f)     To the extent that the
             foregoing adjustments relate to stock or
             securities of the Company, such adjustments shall
             be made by the Board, whose determination in that
             respect shall be final, binding and conclusive.

                              (g)     Except as otherwise
             expressly provided in this Agreement or in the
             Plan, the Optionee shall have no rights by reason
             of any subdivision or consolidation of shares of
             stock of any class or the payment of any stock
             dividend or any other increase or decrease in the
             number of shares of stock of any class or by
             reason of any dissolution, liquidation, merger or
             consolidation or spin-off of assets or stock of
             another corporation, and any issue by the Company
             of shares of stock of any class, or securities
             convertible into shares of stock of any class,
             shall not affect, and no adjustment by reason
             thereof shall be made with respect to, the number
             or price of Option Shares.  The grant of the
             Option does not affect in any way the right or
             power of the Company to make adjustments,
             reclassifications, reorganizations or changes of
             its capital or business structures or to merge or
             to consolidate or to dissolve, liquidate or sell,
             or transfer all or part of its business or assets.

                       5.     Restrictions upon Option Shares.

                              (a)     The Optionee, as a
             condition to the exercise of the Option, by
             exercising the Option, or any portion thereof,
             warrants, effective as of the date of exercise,
             but only to the extent the Option Shares are not
             being issued pursuant to an effective registration
             statement on Form S-8 (or any successor form),
             that (i)  the Option Shares are being acquired for
             investment, for the Optionee's own account, and
             not with a view to the distribution or resale
             thereof in violation of the Securities Act of
             1933, as amended ("1933 Act"), and (ii)  he/she
             will not sell or transfer any of such shares
             unless and until (A)  a registration statement
             under the 1933 Act is then in effect covering such
             shares and the purchaser or transferee thereof has
             been furnished with a prospectus which complies
             with the provisions of the 1933 Act, or (B)  in
             the opinion of counsel for the Company,
             registration under the 1933 Act is not required in
             connection with the sale or transfer.

                              (b)     The Option shall not be
             exercisable if its exercise would violate any
             applicable state securities law, any registration
             provisions or other requirements of the 1933 Act,
             the Securities Exchange Act of 1934, as amended
             (or any rules or regulations promulgated under
             either of such Acts), or any other applicable law,
             ordinance, rule or regulation.  In connection with
             the foregoing, the Company shall not be obligated
             to prepare and file (or cause to be prepared and
             filed), nor take any action to cause to become
             effective, any registration statement required by
             applicable law with respect to the issuance of the
             Option Shares subject to the Option, or any
             portion thereof, or upon exercise thereof, nor
             shall the Company be obligated to seek an
             exemption from any such registration statement
             requirement.

                              (c)     The Company may in its
             discretion place an appropriate legend or notation
             on the certificates representing Option Shares
             issued upon exercise of the Option, or any portion
             thereof.

                              (d)     The Company may instruct
             any transfer agent for its Common Equity not to
             transfer any of the Option Shares unless advised
             by the Company that the provisions of the Plan and
             this Agreement have been complied with.

                              (e)     The Optionee agrees to
             take any other action which may reasonably be
             requested by the Company in order to ensure that
             the Company, by allowing the Optionee to exercise
             the Option (in whole or in part), will not be in
             violation of any law or regulation.

                       6.     Agreement Not to Compete.

                              Anything in the Plan or the
             Agreement to the contrary notwithstanding, if the
             Optionee, without the written consent of the
             Company, engages either directly or indirectly, in
             any manner or capacity, as principal, agent,
             partner, officer, director, employee or otherwise,
             in any business or activity competitive with the
             business conducted by the Company or any
             subsidiary of the Company, the Option, to the
             extent not previously exercised, shall expire
             forthwith.

                       7.     No Employment Agreement.

                              This Agreement shall not be
             deemed or construed to be an agreement by the
             Company to employ the Optionee for any specific or
             non-specific period of time.

                       8.     Notices.

                              Any notice required or permitted
             under this Agreement shall be deemed given when
             delivered personally, or when deposited in the 
             United States postal system, postage prepaid,
             addressed, as appropriate, to Optionee either at
             his address hereinabove set forth or such other
             address as he may designate in writing to the
             Company, or to the Company, at Grey Advertising
             Inc., 777 Third Avenue, New York, New York 10017,
             Attention:  Corporate Secretary or such other
             address as the Company may designate in writing to
             the Optionee.

                       9.     Failure to Enforce Not a Waiver.

                              The failure of the Company to
             enforce at any time any provision of this
             Agreement shall in no way be construed to be a
             waiver of such provision or of any other provision
             hereof.

                       10.    Governing Law.

                              This Agreement shall be governed
             by and construed according to the laws of the
             State of Delaware, without regard to the conflicts
             of law rules thereof.

                       11.    Amendments.

                              This Agreement may be amended or
             modified at any time by an instrument in writing
             signed by the parties hereto, provided that no
             such amendment or modification shall be made which
             would be inconsistent with the terms of the Plan.


                       IN WITNESS WHEREOF, the parties have
             executed this Agreement as of the day and year
             above written.

                                      GREY ADVERTISING INC.

                                      By /s/ Steven G. Felsher      
                                         __________________________
                                         Executive Vice President

                                       /s/ Edward H. Meyer          
                                       EDWARD H. MEYER



                            GREY ADVERTISING INC.
                          1994 STOCK INCENTIVE PLAN

          1.   PURPOSES

               The purposes of the Grey Advertising Inc.
          ("Company") 1994 Stock Incentive Plan ("Plan") are to
          encourage ownership of the common stock, par value $1 per
          share ("Common Stock"), of the Company by eligible key
          employees of the Company and its subsidiaries, and
          thereby to provide increased incentive for such employees
          to put forth maximum effort for the success of the
          business of the Company, and to enable the Company better
          to attract, retain and reward such employees.  Awards
          under the Plan ("Awards") may be granted in the form of
          Stock Options ("Options") or restricted stock
          ("Restricted Stock"), subject to the applicable terms and
          conditions set forth herein.

          2.   ADMINISTRATION

               This Plan shall be administered by a committee
          ("Committee") of the Board of Directors of the Company
          consisting of no less than two persons, each of whom is a
          "disinterested person" within the meaning of Rule 16b-3
          ("Rule 16b-3") promulgated under the Securities Exchange
          Act of 1934, as amended.  The Committee is authorized to
          establish such rules and regulations as it deems
          necessary for the proper administration of the Plan, and
          to make such determinations and interpretations and to
          take such action in connection with the Plan and any
          options granted under the Plan as it deems necessary or
          advisable.  All determinations of the Committee shall be
          by a majority of its members and such determinations
          shall be final.

          3.   ELIGIBILITY

               Key employees of the Company and its subsidiaries
          shall be eligible to receive Awards.  Directors of the
          Company who are not full-time employees of the Company or
          of any of its subsidiaries shall not be eligible to
          receive Awards.

          4.   SHARES AVAILABLE

               An aggregate of 250,000 shares of Common Stock shall
          be available for grant of Options and Restricted Stock
          under the Plan (subject in each case to adjustment as
          provided in paragraph 9).  Such shares may be authorized
          and unissued shares or may be treasury shares.  Upon the
          expiration, termination or cancellation in whole or in
          part of any unexercised Options or upon the forfeiture or
          repurchase by the Company of any shares of Restricted
          Stock, shares of Common Stock covered by such unexercised
          Options or forfeited or repurchased shares of Restricted
          Stock shall be available again for new Awards of Options
          and Restricted Stock, respectively, under the Plan.  No
          employee may be granted Options for more than 75,000
          shares or more than 75,000 shares of Restricted Stock
          (subject in each case to adjustment as provided in
          paragraph 9) over the term of the Plan.

          5.   GRANT OF AWARDS

               Subject to the provisions of paragraphs 4 and 6,
          Awards may be granted to such eligible employees in such
          numbers and at such times during the term of the Plan as
          the Committee shall determine.  Each Award shall be
          evidenced by a duly executed written agreement by and
          between the Company and the grantee, containing such
          other agreements as shall be required by the Committee
          and as shall not be inconsistent with the Plan. 
          Agreements may contain dissimilar provisions provided
          that all such provisions are consistent with the Plan. 
          Agreements relating to shares of Restricted Stock shall
          prescribe the form of legend to be inscribed to the stock
          certificate evidencing such shares.

          6.   TERMS AND CONDITIONS OF OPTIONS

               All Options under the Plan shall be granted subject
          to the following terms and conditions:

                    (a)  Designation.  Each Option shall be
          designated as either an "incentive stock option" (within
          the meaning of Section 422 of the Internal Revenue Code
          of 1986, as amended (the "Code")) or as a "nonqualified
          stock option".

                    (b)  Option Price.  The option price shall be
          not less than 100% of the fair market value of a share of
          Common Stock, as determined by the Committee, on the date
          the option is granted; provided, however, that the option
          price of an "incentive stock option" granted to any
          individual (a "ten percent shareholder") who owns (within
          the meaning of Section 422(b)(6) of the Code) stock
          possessing more than ten percent of the total combined
          voting power of all classes of stock of the Company or
          any subsidiary corporation shall not be less than 110% of
          such fair market value.

                    (c)  Duration of Options.  Unless sooner
          terminated by the terms of the Plan or by the terms of
          any specific grant, each Option shall expire not later
          than ten years from the date of grant; provided, however,
          that the maximum term of an "incentive stock option"
          granted to a ten percent shareholder shall be five years
          from the date of grant or such longer period as may be
          permitted by the Code.

                    (d)  Exercise of an Option.  Options shall be
          exercisable over their term at such times and in such
          installments as the Committee may prescribe.  Options may
          be exercised from time to time by written notice to the
          Company stating the number of shares with respect to
          which the Option is being exercised.

                    (e)  Payment.  No shares shall be issued or
          delivered upon exercise of an Option until full payment
          for the Option shares has been made in cash, in shares
          having a fair market value equal to the option price, or
          in a combination of the foregoing.

                    (f)  Nontransferability of Options.  An Option
          shall not be transferable by an optionee except by will
          or the laws of descent and distribution and shall be
          exercisable, during the optionee's lifetime, only by the
          optionee.

                    (g)  Termination of Employment.  Upon
          termination of an optionee's employment, each Option
          previously granted to the optionee shall expire if not
          exercised before the earlier of (i) the expiration date
          provided in the option agreement applicable to each such
          Option and (ii) such earlier date as may be set forth in
          such option agreement.

                    (h)  Non-Competitive Provision.  Anything
          herein to the contrary notwithstanding, if an optionee,
          without the written consent of the Company, engages
          either directly or indirectly, in any manner or capacity,
          as principal, agent, partner, officer, director,
          employee, or otherwise, in any business or activity
          competitive with the business conducted by the Company or
          any subsidiary of the Company, each Option previously
          granted to the optionee shall expire forthwith.

          7.   TERMS AND CONDITIONS APPLICABLE TO RESTRICTED STOCK

               All Awards of Restricted Stock shall be granted
          subject to the following terms and conditions:

                    (a)  Purchase Price.  Shares of Restricted
          Stock may be sold to eligible employees at such purchase
          price per share as shall be determined by the Committee,
          or such shares may be awarded and issued without the
          payment of a purchase price.

                    (b)  Conditions to Certain Issuances and Sales. 
          Shares of Restricted Stock may be issued or sold
          hereunder without the payment of a purchase price (or for
          a per share purchase price which is less than the then
          fair market value per share, as determined by the
          Committee) only if the Corporation's "Earnings" (as
          hereinafter defined) for its fiscal year prior to the
          year of such issuance or sale exceed $15,000,000.  For
          purposes hereof, "Earnings" for a particular year shall
          mean the Company's net income as determined for financial
          reporting purposes, determined in accordance with
          generally accepted accounting principles consistently
          applied, after deduction of all expenses incurred by the
          Company, but before deduction of any amounts credited for
          such year under the Company's 1993 Senior Management
          Incentive Plan (or any successor plan thereto) and any
          deduction for the provision for taxes on income.  In
          determining Earnings for a particular year, the Committee
          shall have the authority to make adjustments in
          recognition of unusual or nonrecurring events affecting
          the Company or its financial statements, or in response
          to changes in applicable laws, regulations or accounting
          principals.

                    (c)  Exercise of Rights to Purchase.  An
          employee who is granted the right to purchase shares of
          Restricted Stock may exercise such right during such
          period after the time of grant as may be determined by
          the Committee, provided that he or she is still an
          employee of the Company or any of its subsidiaries on the
          date of such exercise.

                    In order to exercise his or her right to
          purchase shares of Restricted Stock, the employee shall
          give written notice to the Company of his or her election
          to purchase and the number of shares he or she is
          purchasing.  The full purchase price of the shares being
          purchased shall be tendered at the time of such notice in
          cash or in previously owned shares of Stock.  The
          purchaser shall possess no rights as a stockholder with
          respect to any purchased shares until he or she has made
          such full payment and has had issued to him or her a
          certificate or certificates evidencing the shares so
          purchased.

                    (d)  Restrictions.  Shares of Restricted Stock
          issued to or purchased by an employee under the Plan
          shall be subject to such restrictions as may be imposed
          by the Committee at the time of issuance or at the time
          of the grant of the right to purchase shares.  Such
          restrictions may vary from employee to employee and may
          also vary among several grants to the same employee.

          8.   REGULATORY APPROVALS

               The Company shall not be required to issue any
          certificate or certificates for shares of Common Stock
          upon the exercise of an Option or upon the lapsing of
          restrictions with respect to Restricted Stock prior to
          (a) the obtaining of any approval from any governmental
          agency which the Company shall, in its sole discretion,
          determine to be necessary or advisable and (b) the
          completion of any registration or other qualification of
          such shares under any state or Federal law or rulings or
          regulations of any governmental body which the Company
          shall, in its sole discretion, determine to be necessary
          or advisable.

          9.   ADJUSTMENT OF SHARES AVAILABLE

               If there is any change in the Common Stock through
          the declaration of stock dividends, or through
          recapitalization resulting in stock splits, or
          combinations or exchanges of shares, or otherwise, the
          number of shares available for Awards, the maximum number
          of Options and shares of Restricted Stock which may be
          granted to any individual, the shares subject to any
          Award and the option prices applicable to outstanding
          Options shall be appropriately adjusted by the Committee.

          10.  AMENDMENT

               The Board of Directors of the Company may from time
          to time amend the Plan in any manner which it deems in
          the best interest of the Company, but may not, without
          the approval of the Company's Stockholders, adopt any
          amendment which would cause the Plan to fail to comply
          with Rule 16b-3.

          11.  EFFECTIVE DATE OF THE PLAN

               This Plan shall be effective as from June 27, 1994,
          provided that the Plan shall have been approved within
          twelve months of such date by the Stockholders of the   
          Company.  In the absence of such Stockholder approval,
          the Plan (and any Awards theretofore granted) shall be
          null and void.  No Awards may be granted after the tenth
          anniversary of such effective date.




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