GREY ADVERTISING INC /DE/
S-8, 1997-09-26
ADVERTISING AGENCIES
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 As filed with the Securities and Exchange Commission on September 26, 1997
                                                  Registration No.
                                                                           
                      SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C. 20549
                             __________________
                                  FORM S-8
                           REGISTRATION STATEMENT
                                   UNDER
                         THE SECURITIES ACT OF 1933
                             __________________
                           GREY ADVERTISING INC.
           (Exact Name of Registrant as Specified in Its Charter)
                DELAWARE                     13-0802840
     (State or Other Jurisdiction of      (I.R.S. Employer
     Incorporation or Organization)      Identification No.)
                              777 Third Avenue
                          New York, New York 10017
                               (212) 546-2000
  (Address, Including Zip Code, and Telephone Number, Including Area Code,
                of Registrant's Principal Executive Offices)
                           Grey Advertising Inc.
                   1993 Senior Management Incentive Plan
                          (Full Title of the Plan)
                          Steven G. Felsher, Esq.
                         c/o Grey Advertising Inc.
                              777 Third Avenue
                          New York, New York 10017
                               (212) 546-2000
              (Name, Address, Including Zip Code, and Telephone Number,
                 Including Area Code, of Agent for Service)
                                  Copy to:
                          David J. Friedman, Esq.
                  Skadden, Arps, Slate, Meagher & Flom LLP
                              919 Third Avenue
                         New York, New York  10022
                               (212) 735-3000
                              _________________

                      CALCULATION OF REGISTRATION FEE
  =============================================================================
                                   Proposed     
                                   Maximum      Proposed
                       Amount      Offering     Maximum         Amount
      Title of          to be        Price      Aggregate         of
      Securities       Regis-         Per       Offering      Registration
   to be Registered    tered(1)   Share(2)(3)  Price(1)(3)       Fee (4)
   ----------------    --------   -----------  -----------    ------------
 Common Stock,
 $1.00 par value,           
 of Grey Advertising   
 Inc.                  200,000      $ 327.50    $ 65,500,000    $19,848.48 
 ==============================================================================

(1)  Reflects, pursuant to Rule 457(h) of the Securities Act of 1933, as
     amended (the "Securities Act"), the maximum number of shares issuable
     under the 1993 Senior Management Incentive Plan (the "Plan") and such
     number of shares of Common Stock as may be issuable pursuant to the
     antidilution provisions of the Plan.

(2)  Estimated for the sole purpose of computing the registration fee. 
     Calculated pursuant to Rule 457(c) and (h) under the Securities Act
     based on the average of the high and low prices for a share of Common
     Stock on The Nasdaq Stock Market's National Market as of    September
     25, 1997.

(3)  Estimated for the sole purpose of computing the registration fee.

(4)  The registration fee has been calculated pursuant to Section 6(b) of
     the Securities Act.
                                                                                



         PART I - INFORMATION REQUIRED IN THE SECTION 10(A) PROSPECTUS

                    The document(s) containing the information specified in
     Part I of Form S-8 have been or will be sent or given to
     employees as specified by Rule 428(b)(1) under the Securities
     Act.

         PART II - INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

     ITEM 3.  INCORPORATION OF DOCUMENTS BY REFERENCE.

               The Company's Annual Report on Form 10-K for the fiscal
     year ended December 31, 1996, as amended by Form 10-KA, dated
     April 29, 1997, the Company's Quarterly Report on Form 10-Q,
     dated May 14, 1997, and the Company's Quarterly Report on Form
     10-Q, dated August 14, 1997, which have been filed by the Company
     under the Securities Exchange Act of 1934, as amended (the
     "Exchange Act") are incorporated by reference herein.

               A description of the Company's Common Stock is set
     forth below.

               All documents subsequently filed by the Company
     pursuant to Sections 13(a), 13(c), 14 and 15(d) of the  Exchange
     Act, prior to the filing of a post-effective amendment which
     indicates that all securities offered have been sold or which
     deregisters all securities then remaining unsold, shall be deemed
     to be incorporated by reference herein and to be a part hereof
     from the date of filing of such documents.  Any statement
     contained in a document incorporated or deemed to be incorporated
     by reference herein shall be deemed to be modified or superseded
     for purposes of this Registration Statement to the extent that a
     statement contained herein or in any other subsequently filed
     document which also is or is deemed to be incorporated by
     reference herein modifies or supersedes such statement.  Any
     statement so modified or superseded shall not be deemed, except
     as so modified or superseded, to constitute a part of this
     Registration Statement.

     ITEM 4.  DESCRIPTION OF SECURITIES.

               The Company is authorized to issue up to 10,000,000
     shares of Common Stock, 2,000,000 shares of Limited Duration
     Class B Common Stock, par value $1 per share (the "Class B Common
     Stock"), and 500,000 shares of Preferred Stock, par value $1 per
     share (the "Preferred Stock").  As of August 31, 1997, there were
     901,079 shares of Common Stock issued and outstanding and 143,924
     shares of Common Stock available for issuance upon exercise of
     outstanding stock options, 309,275 shares of Common Stock
     available for issuance upon conversion of Class B Common Stock
     (including shares of Class B Common Stock issuable upon
     conversion of convertible debentures) and 25,508 shares of Common
     Stock available for issuance upon the conversion of outstanding
     convertible debentures.  As of August 31, 1997, there were
     283,766 shares of Class B Common Stock and 32,000 shares of
     Preferred Stock issued and outstanding.

               As more fully described in the Company's Restated
     Certificate of Incorporation (the "Certificate of
     Incorporation"), the holders of the Common Stock and Class B
     Common Stock, subject to the preferential rights of the holders
     of Preferred Stock, are entitled to receive such dividends as may
     be declared from time to time by the Company's Board of Directors
     out of funds legally available therefor and to share equally,
     with the holders of Preferred Sock, in the assets of the Company
     upon any liquidation, dissolution or winding up of the Company. 
     Holders of Preferred Stock are entitled to cumulative
     preferential dividends of $.25 per calendar year and a
     preferential liquidation distribution of $1.00 for each share of
     Preferred Stock.

               Subject to the rights of the holders of shares of
     Series I Preferred Stock, the holders of the Common Stock are
     entitled to one vote per share voting as a class with the holders
     of Preferred Stock and Class B Common Stock, on all matters
     submitted to stockholders generally.  The holders of Class B
     Common Stock are generally entitled to ten votes per share until
     April 3, 2006, when the Class B Common Stock automatically
     converts into shares of Common Stock and the holders of Preferred
     Stock are generally entitled to eleven votes per share so long as
     the Class B Common Stock has not automatically converted into
     Common Stock and two votes per share  thereafter.  The holders of
     Common Stock and Class B Common Stock vote separately as a class
     with respect to amendments to the Certificate of Incorporation
     that alter or change the powers, preferences, or special rights
     of the Common Stock or class B Common Stock, as the case may be,
     to affect them adversely, and with respect to such other matters
     as may require class votes under the General Corporation Law of
     the State of Delaware ("the "DGCL").  The holders of Series I
     Preferred Stock, voting separately as a single class, have the
     right to elect or remove one-quarter of the Company's Board of
     Directors, and to approve the merger or consolidation of the
     Company or sale by it of all or substantially all of its assets. 
     The Certificate of Incorporation currently provides for
     cumulative voting on all elections of directors.  Holders of
     Common Stock have no conversion, preemptive or subscription
     rights, and the shares of Common Stock are not subject to
     redemption.  All outstanding shares of Common Stock and all
     shares of Common Stock offered hereby will be fully paid and non-
     assessable.

               As set forth in the Certificate of Incorporation,
     holders of Class B Common Stock have limited transfer rights,
     although the Class B Common Stock is at all  times convertible
     into Common Stock on a share for share basis.  In addition, as
     described above, the Class B Common Stock is scheduled to convert
     automatically into Common Stock on April 3, 2006.

             The Certificate of Incorporation and the Company's By-
     Laws (the "By-Laws") currently contain certain provisions which
     may have "anti-takeover" effects.  The Certificate of
     Incorporation and By-Laws (a) require the vote of two-thirds of
     the outstanding stock of the Company and the vote of a majority
     of the Series I Preferred Stock to approve a merger or
     consolidation of the Company or the disposition of substantially
     all of the assets of the Company, (b) divide the Board of
     Directors into three classes, one class to be elected each year,
     (c) require cumulative voting in the election of directors, (d)
     require the vote of four-fifths of the outstanding stock of the
     Company to permit the stockholders to amend the By-Laws for the
     purpose of changing the number of directors, (e) provide  that in
     the event a vote of the Board of Directors is tied, the Chairman
     of the Board shall be entitled to cast an additional vote, (f)
     permit the holders of the Series I Preferred Stock to vote as a
     separate class to elect or remove one quarter of the Board of
     Directors, and (g) require a majority of the outstanding shares
     of Series I Preferred Stock, voting as a separate class, to
     approve the issuance of additional series of Preferred Stock if
     the holders of such new shares will be entitled to vote with the
     holders of Series I Preferred Stock on the election of directors
     or the merger, consolidation or sale of all or substantially all
     of the assets of the Company.

               In addition, subject to applicable law, the Board of
     Directors of the Company may issue, in its sole discretion,
     additional shares of Common Stock and Preferred Stock without
     further stockholder action.  Preferred Stock may be issued in one
     or more series and may have such designations, preferences and
     relative rights, qualifications and limitations as the Board of
     Directors may fix by resolution or resolutions at the time of
     issuance.  It might be possible for the Board to use its
     authority to issue Common Stock or Preferred Stock in a way which
     could deter or impede the completion of a tender offer or other
     attempt to gain control of the Company which the Board of
     Directors does not approve.  The Company does not have any
     present plans or commitments to use its authority to effect any
     such transaction, but reserves the right to take any action in
     the future which the Board deems to be in the best interests of
     the Company and its stockholders under the circumstances.

               The foregoing description of the Common Stock is
     qualified in its entirety by reference to Article Fourth of the
     Certificate of Incorporation, incorporated herein by reference.

               The Common Stock is listed on The Nasdaq Stock Market's
     National Market and is subject to quotation on the National
     Association of Securities Dealers Automated Quotations System.

     ITEM 5.  INTERESTS OF NAMED EXPERTS AND COUNSEL.

               Certain legal matters with respect to the offering of
     the shares of Common Stock registered hereby have been passed
     upon by Skadden, Arps, Slate, Meagher & Flom LLP ("SASM&F), 919
     Third Avenue, New York, NY  10022, special counsel to the
     Company.  Mark N. Kaplan is a partner of SASM&F and a director
     and shareholder of the Company.

     ITEM 6.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

               Set forth below is a description of certain provisions
     of the Certificate of Incorporation and the By-Laws and the DGCL,
     as such provisions relate to the indemnification of the directors
     and officers of the Company.  This description is intended only
     as a summary and is qualified in its entirety by reference to the
     Certificate of Incorporation and the By-Laws incorporated herein
     by reference, and the DGCL.

               Subsection (a) of Section 145 of the DGCL empowers a
     corporation to indemnify any person who was or is a party or is
     threatened to be made a party to any threatened, pending or
     completed action, suit or proceeding, whether civil, criminal,
     administrative or investigative (other than an action by or in
     the right of the corporation) by reason of the fact that he is or
     was a director, officer, employee or agent of the corporation, or
     is or was serving at the request of the corporation as a
     director, officer, employee or agent of another corporation,
     partnership, joint venture, trust or other enterprise, against
     expenses (including attorneys  fees), judgments, fines and
     amounts paid in settlement actually and reasonably incurred by
     him in connection with such action, suit or proceeding if he
     acted in good faith and in a manner he reasonably believed to be
     in or not opposed to the best interests of the corporation, and,
     with respect to any criminal action or proceeding, had no
     reasonable cause to believe his conduct was unlawful.

               Subsection (b) of Section 145 empowers a corporation to
     indemnify any person who was or is a party or is threatened to be
     made a party to any threatened, pending or completed action, or
     suit by or in the right of the corporation to procure a judgement
     in its favor by reason of the fact that such person acted in any
     of the capacities set forth above, against expenses (including
     attorneys  fees) actually and reasonably incurred by him in
     connection with the defense or settlement of such action or suit
     if he acted in good faith and in a manner he reasonably believed
     to be in or not opposed to the best interests of the corporation,
     except that no indemnification may be made in respect of any
     claim, issue or matter as to which such person shall have been
     adjudged to be liable to the corporation unless and only to the
     extent that the Court of Chancery or the court in which such
     action or suit was brought shall determine upon application that,
     despite the adjudication of liability but in view of all the
     circumstances of the case, such person is fairly and reasonably
     entitled to indemnity for such expenses which the Court of
     Chancery or such other court shall deem proper.

               Section 145 further provides that to the extent a
     director or officer of a corporation has been successful on the
     merits or otherwise in the defense of any action, suit or
     proceeding referred to in subsections (a) and (b) of Section 145,
     or in defense of any claim, issue or matter therein, he shall be
     indemnified against expenses (including attorneys  fees) actually
     and reasonably incurred by him in connection therewith; that
     indemnification provided for by Section 145 shall be deemed
     exclusive of any other rights to which the indemnified party may
     be entitled; that indemnification provided for by Section 145
     shall, unless otherwise provided when authorized or ratified,
     continue as to a person who has ceased to be a director, officer,
     employee or agent and shall inure to the benefit of such person s
     heirs, executors and administrators; and empowers the corporation
     to purchase and maintain insurance on behalf of a director or
     officer of the corporation against any liability asserted against
     him and incurred by him in any such capacity, or arising out of
     his status as such, whether or not the corporation would have the
     power to indemnify him against such liabilities under Section
     145.  

               Section 102(b) (7) of the DGCL provides that a
     certificate of incorporation may contain a provision eliminating
     or limiting the personal liability of a director to the
     corporation or its stockholders for monetary damages for breach
     of fiduciary duty as a director, provided that such provision
     shall not eliminate or limit the liability of a director:  (i)
     for any breach of the director s duty of loyalty to the
     corporation or its stockholders, (ii) for acts or omissions not
     in good faith or which involve intentional misconduct or a
     knowing violation of law, (iii) under Section 174 of the DGCL, or
     (iv) for any transaction from which the director derived an
     improper personal benefit.

               Article Eleventh of the Certificate of Incorporation,
     as amended, provides as follows:

               "The Company shall to the fullest extent permitted by
     the General Corporation Law of the State of Delaware, as amended
     from time to time, indemnify the members of its Board of
     Directors, indemnify the officers of the Company and any and all
     persons whom it shall have power to indemnify from and against
     any and all expenses, liabilities or other matters.

               No director of the Company shall be personally liable
     to the Company or its stockholders for monetary damages for
     breach of fiduciary duty by such director as a director;
     provided, however, that this Article Eleventh shall not eliminate
     or limit the liability of a director to the extent provided by
     applicable law (i) for any breach of the director's duty of
     loyalty to the Company or its stockholders, (ii) for acts or
     omissions not in good faith or which involve intentional
     misconduct or a knowing violation of law, (iii) under Section 174
     of the General Corporation Law of Delaware or (iv) for any
     transaction from which the director derived an improper personal
     benefit.  No amendment to or repeal of this Article Eleventh
     shall apply to, or have any effect on, the liability or alleged
     liability of any director of the Company for or with respect to
     any acts or omissions of such director occurring prior to such
     amendment or repeal."

               Article Fifth of the By-Laws, as amended, provides as
     follows:

               "The Corporation shall, to the fullest extent permitted
     by the General Corporation Law of the State of Delaware,
     indemnify members of the Board and may, if authorized by the
     Board, indemnify its officers and any and all persons whom it
     shall have power to indemnify, against any and all expenses,
     liabilities or other matters."

               In June 1987 the Company entered into an
     indemnification agreement with each of its directors pursuant to
     which the Company agreed, among other things, to indemnify to the
     fullest extent permitted by applicable law and to advance
     expenses which are to be repaid if it is ultimately determined
     that indemnification would not be permitted under applicable law.

               The Company currently has in effect a form of liability
     insurance policy covering directors, officers, employees and
     agents, whereby, subject to certain deductibles, exclusions and a
     reimbursement ceiling, the insurer is required to reimburse the
     Company for any indemnification that may properly be paid to any
     such person.

               Insofar as indemnification for liabilities arising
     under the Securities Act may be permitted to directors, officers
     or persons controlling the Company pursuant to the foregoing
     provisions, the Company has been informed that, in the opinion of
     the Commission, such indemnification is against public policy as
     expressed in the Securities Act and is therefore unenforceable.

     ITEM 7.  EXEMPTION FROM REGISTRATION.

               Not Applicable.

     ITEM 8.             EXHIBITS.

     Exhibit
      Number         Description

     3.1            Restated Certificate of Incorporation of Grey
                    Advertising Inc. (Incorporated herein by reference
                    to Exhibit 3(a) to the Company's Current Report on
                    Form 8-K, dated April 7, 1994, filed with the
                    Commission pursuant to Section 13 of the Exchange
                    Act.)

     3.2            By-Laws of Grey Advertising Inc., as amended.
                    (Incorporated herein by reference to Exhibit 3.02
                    to the Company's Annual Report on Form 10-K for
                    the fiscal year ended December 31, 1988.)

     5              Opinion of Skadden, Arps, Slate, Meagher & Flom
                    LLP, special counsel to the Company, regarding the
                    legality of the Common Stock being registered,
                    dated September 26, 1997.*

     23.1           Consent of Skadden, Arps, Slate, Meagher & Flom
                    LLP to the filing of its opinion is included in
                    Exhibit 5.*

     23.2           Consent of Ernst & Young LLP to the incorporation
                    by reference of its report on the consolidated
                    financial statements included in the Company's
                    Annual Report on Form 10-K for its fiscal year
                    ended December 31, 1996, dated February 7, 1997.*

     24             Powers of Attorney are included on the signature
                    page of this registration statement.*
                                              
     ------------------
     *Filed herewith

     ITEM 9.  UNDERTAKINGS.

               The undersigned registrant hereby undertakes:

               (a)  (1)  To file, during any period in which offers or
     sales are being made, a post-effective amendment to this
     registration statement to include any material information with
     respect to the plan of distribution not previously disclosed in
     the registration statement or any material change to such
     information in the registration statement;

                    (2)  That, for the purpose of determining any
     liability under the Securities Act of 1933, each such post-
     effective amendment shall be deemed to be a new registration
     statement relating to the securities offered therein, and the
     offering of such securities at that time shall be deemed to be
     the initial bona fide offering thereof.

                    (3)  To remove from registration by means of a
     post-effective amendment any of the securities being registered
     which remain unsold at the termination of  the offering.

                (b)  The undersigned registrant hereby undertakes 
     that, for purposes of determining any liability under the Securities
     Act of 1933, each filing of the registrant's annual report
     pursuant to Section 13 (a) or 15 (d) of the Securities Exchange
     Act of 1934 that is incorporated by reference in the registration
     statement shall be deemed to be a new registration statement
     relating to the securities offered therein, and the offering of
     such securities at that time shall be deemed to be the initial
     bona fide offering thereof.

               (h)  Insofar as indemnification for liabilities arising
     under the Securities Act of 1933 may be permitted to directors,
     officers and controlling persons of the registrant pursuant to
     the foregoing provisions, or otherwise, the registrant has been
     advised that in the opinion of the Securities and Exchange
     Commission such indemnification is against public policy as
     expressed in the Act and is, therefore, unenforceable.  In the
     event that a claim for indemnification against such liabilities
     (other than the payment by the registrant of expenses incurred or
     paid by a director, officer or controlling person of the
     registrant in the successful defense of any action, suit or
     proceeding) is asserted by such director, officer or controlling
     person in connection with the securities being registered, the
     registrant will, unless in the opinion of its counsel the matter
     has been settled by controlling precedent, submit to a court of
     appropriate jurisdiction the question whether such
     indemnification by it is against public policy as expressed in
     the Act and will be governed by the final adjudication of such
     issue.


                                 SIGNATURES

               Pursuant to the requirement of the Securities Act of
     1933, the Registrant certifies that it has reasonable grounds to
     believe that it meets all of the requirements for filing on Form
     S-8 and has duly caused this registration statement to be signed
     on its behalf by the undersigned,  thereunto duly authorized, in
     the City of New York, State of New York on this 26th day of
     September, 1997.

                                   GREY ADVERTISING INC.

                                   By:  /s/ Steven G. Felsher       
                                        Steven G. Felsher
                                        Executive Vice President
                                        Secretary and Treasurer



                             POWER OF ATTORNEY

               KNOWN TO ALL PERSONS BY THESE PRESENTS, that each
     person whose signature appears below constitutes and appoints
     Edward H. Meyer, Mark N. Kaplan and Steven G. Felsher jointly and
     severally, such person's attorneys-in-fact, each with the full
     power of substitution, for such person in any and all capacities,
     to sign any amendments (including post-effective amendments) to
     this registration statement and to file the same, with exhibits
     thereto, and other documents in connection therewith, with the
     Securities and Exchange Commission, hereby ratifying and
     confirming all that each of said attorneys-in-fact or the
     substitute or substitutes for such attorney-in-fact, may do or
     cause to be done by virtue hereof.

               Pursuant to the requirements of the Securities Act of
     1933, this registration statement has been signed by the
     following persons in the capacities and on the date indicated.

         Signature            Title                         Date

     /s/ Edward H. Meyer   
     ---------------------
       Edward H. Meyer        Chairman of the Board      September ____, 1997
                              and President (Principal 
                              Executive Office)

     /s/ Steven G. Felsher   
     ---------------------
       Steven G. Felsher      Executive Vice President,  September ____, 1997
                              Secretary and  Treasurer 
                              (Principal Financial 
                              Officer)

     /s/ William P. Garvey  
    - --------------------
       William P. Garvey      Executive Vice President   September ____, 1997
                              (Principal Accounting 
                              Officer)

     /s/ Mark N. Kaplan     
     ----------------------
         Mark N. Kaplan       Director                   September ____, 1997

     /s/ O. John C. Shannon 
     ----------------------
        O. John C. Shannon    Director; President,       September ____, 1997
                              Grey International

     /s/ Richard R. Shinn    
     -----------------------
         Richard R. Shinn     Director                   September ____, 1997



                              LIST OF EXHIBITS

     Exhibit No.         Description

     3.1            Restated Certificate of Incorporation of Grey
                    Advertising Inc. (Incorporated herein by reference
                    to Exhibit 3(a) to the Company's Current Report on
                    Form 8-K, dated April 7, 1994, filed with the
                    Commission pursuant to Section 13 of the Exchange
                    Act.)

     3.2            By-Laws of Grey Advertising Inc., as amended. 
                    (Incorporated herein by reference to Exhibit 3.02
                    to the Company's Annual Report on Form 10-K for
                    the fiscal year ended December 31, 1988.)

     5              Opinion of Skadden, Arps, Slate, Meagher & Flom
                    LLP regarding the legality of the Common Stock
                    being registered, dated September 26, 1997.*

     23.1           Consent of Skadden, Arps, Slate, Meagher & Flom
                    LLP to the filing of its opinion is included in
                    Exhibit 5.*

     23.2           Consent of Ernst & Young LLP to the incorporation
                    by reference of its report on the consolidated
                    financial statements included in the Company's
                    Annual Report on Form 10-K for its fiscal year
                    ended December 31, 1996, dated February 7, 1997.*

     24             Powers of Attorney are included on the signature
                    page of this Registration Statement.*

    -----------------------
     *Filed herewith.







                                                                EXHIBIT 5

                   Skadden, Arps, Slate, Meagher & Flom LLP
                               919 Third Avenue
                              New York, NY  10022

                                        September 26, 1997

          Grey Advertising Inc.
          777 Third Avenue
          New York, New York  10017

                    Re:  Registration Statement on Form S-8

          Ladies and Gentlemen:

                    We have acted as special counsel to Grey
          Advertising Inc., a Delaware corporation (the "Company"),
          in connection with the preparation of a registration
          statement on Form S-8 (the "Registration Statement"),
          relating to the issuance and sale of up to 200,000 shares
          (the "Shares") of the common stock, par value $1.00 per
          share (the "Common Stock"), of the Company issuable under
          the Company's 1993 Senior Management Incentive Plan (the
          "Plan").

                    This opinion is being furnished in accordance
          with the requirements of Item 601(b)(5) of Regulation S-K
          under the Securities Act of 1933, as amended (the "Act").

                    We have examined originals or copies, certified
          or otherwise identified to our satisfaction, of (i) the
          Registration Statement, (ii) the Plan, (iii) a specimen
          certificate evidencing the Common Stock, (iv) the
          Restated Certificate of Incorporation of the Company, as
          amended to date, (v) the By-Laws of the Company, as
          amended to date, (vi) certain resolutions of the Board of
          Directors of the Company relating to, among other things,
          the Plan, and (vii) such other documents as we have
          deemed necessary or appropriate as a basis for the
          opinions set forth below.

                    In our examination, we have assumed the legal
          capacity of all natural persons, the genuineness of all
          signatures, the authenticity of all documents submitted
          to us as originals, the conformity to original documents
          of all documents submitted to us as certified, conformed
          or photostatic copies and the authenticity of the
          originals of such latter documents.  In making our
          examination of documents executed by parties other than
          the Company, we have assumed that such parties had the
          power, corporate or other, to enter into and perform all
          obligations thereunder and have also assumed the due
          authorization by all requisite action, corporate or
          other, and execution and delivery by such parties of such
          documents and the validity and binding effect thereof on
          such parties.  As to any facts material to the opinions
          expressed herein which we did not independently establish
          or verify, we have relied upon certificates, statements
          or representations of officers and other representatives
          of the Company, public officials and others.  In
          rendering the opinion set forth below, we have assumed
          that the certificates representing the Shares will be
          signed by one of the authorized officers of the transfer
          agent and registrar for the Common Stock and registered
          by such transfer agent and registrar and will conform to
          the specimen thereof examined by us.

                    Members of our firm are admitted to the Bar of
          the State of New York, and we do not express any opinion
          as to the laws of any jurisdiction other than the General
          Corporation Law of the State of Delaware.

                    Based upon and subject to the foregoing, we are
          of the opinion that the Shares have been duly and validly
          authorized for issuance and, when delivered and paid for
          in accordance with the terms of the Plan, will be validly
          issued, fully paid and nonassessable.

                    We hereby consent to the filing of this opinion
          with the Securities and Exchange Commission (the
          "Commission") as Exhibit 5 to the Registration Statement. 
          In giving such consent, we do not thereby admit that we
          are in the category of persons whose consent is required 
          under Section 7 of the Securities Act of 1933 or the
          rules or regulations of the Commission thereunder.

                                   Very truly yours,

                                   /s/  Skadden, Arps, Slate,      
                                        Meagher & Flom LLP






                                                                 EXHIBIT 23.2

                        CONSENT OF INDEPENDENT AUDITORS

                    We consent to the incorporation by reference in
          the Registration Statement on Form S-8 pertaining to the
          1993 Senior Management Incentive Plan of Grey Advertising
          Inc. of our report dated February 7, 1997, with respect
          to the consolidted financial statements of Grey
          Advertising Inc. and consolidated subsidiary companies
          included in its Annual Report (Form 10-K) for the year
          ended December 31, 1996, filed with the Securities and
          Exchange Commission.

                                               ERNST & YOUNG LLP

          New York, New York
          September 26, 1997




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