GREY ADVERTISING INC /DE/
SC 13D/A, 1997-02-12
ADVERTISING AGENCIES
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               SECURITIES AND EXCHANGE COMMISSION
                    Washington, D.C.  20549

                          SCHEDULE 13D
                         (Rule 13d-101)

           Under the Securities Exchange Act of 1934
                       (Amendment No. 10)

                      GREY ADVERTISING INC.
   _____________________________________________________________
                        (Name of Issuer) 

              Common Stock, par value $1 per share
  Limited Duration Class B Common Stock, par value $1 per share
   _____________________________________________________________
                 (Title of Class and Securities)
                
                           397838 10 3
                           397838 20 2
   ____________________________________________________________
             (CUSIP Number of Class of Securities)

                         Edward H. Meyer
                    c/o Grey Advertising Inc.
              777 Third Avenue, New York, NY 10017
                          (212)546-2000
   _____________________________________________________________
    (Name, Address and Telephone Number of Person Authorized
             to Receive Notices and Communications)

                           Copy to:

                     David J. Friedman, Esq.
              Skadden, Arps, Slate, Meagher & Flom
                        919 Third Avenue
                   New York, New York  10022
                         (212) 735-3000           

                        November 26, 1996
   ____________________________________________________________ 
                 (Date of Event which Requires
                   Filing of this Statement)

    If the filing person has previously filed a statement on
    Schedule 13G to report the acquisition which is the
    subject of this Statement because of Rule 13d-1(b)(3) or
    (4), check the following:               ( )


                          SCHEDULE 13D

   CUSIP No.  397838 10 3 (Common Stock)
   _________________________________________________________________
   (1)  NAMES OF REPORTING PERSONS
        S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS

          Edward H. Meyer
                                             
   (2)  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP: 
                                                    (a)  ( )
                                                    (b)  (x)   
   (3)  SEC USE ONLY

   _________________________________________________________________
   (4)  SOURCE OF FUNDS
        PF; OO
   _________________________________________________________________
   (5)  CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
        PURSUANT TO ITEMS 2(d) or 2(e) 
   __________________________________________________________________
   (6)  CITIZENSHIP OR PLACE OF ORGANIZATION
        U.S.A.
   _________________________________________________________________
                       (7)  SOLE VOTING POWER
    NUMBER OF SHARES         104,553 shares
      BENEFICIALLY            63,891 shares (voting power by Mr.
     OWNED BY EACH                   Meyer as Trustee; beneficial
       REPORTING                     ownership disclaimed)
      PERSON WITH             25,446 shares (issuable upon
                                     conversion of debentures)
                              46,666 shares (issuable upon 
                                     exercise of exercisable stock 
                                     options)                   
___________________________________________________________________
                       (8)  SHARED VOTING POWER
                              50,136 shares held in Employee Stock
                                     Ownership Plan
                     ___________________________________________
                       (9)  SOLE DISPOSITIVE POWER
                             104,553 shares
                              25,446 shares (issuable upon 
                                     conversion of debentures)
                              46,666 shares (issuable upon exercise
                                     of exercisable stock options)
                    ____________________________________________
                      (10)  SHARED DISPOSITIVE POWER
                            None
   _________________________________________________________________
   (11) AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
        104,553 shares
         25,446 shares (issuable upon conversion of debentures)
         46,666 shares (issuable upon exercise of exercisable stock
                options)
   _________________________________________________________________
   (12) CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 11 EXCLUDES CERTAIN
        SHARES                                    (x)
   __________________________________________________________________
   (13) PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11
        11.8% (18.4%, including the 25,446 shares and 46,666 shares 
        issuable upon conversion of debentures and exercise of options,
        respectively)
   ___________________________________________________________________
   (14) TYPE OF REPORTING PERSON
                   IN                                     


                          SCHEDULE 13D

   CUSIP No.  397838 20 2 (Class B Stock)
   _________________________________________________________________
   (1)  NAMES OF REPORTING PERSONS
        S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS

        Edward H. Meyer
   _________________________________________________________________
   (2)  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP: 
                                                    (a)  ( )
                                                    (b)  (x)
   _________________________________________________________________
   (3)  SEC USE ONLY

   _________________________________________________________________
   (4)  SOURCE OF FUNDS
        PF; OO
   _________________________________________________________________
   (5)  CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
        PURSUANT TO ITEMS 2(d) or 2(e) 

   __________________________________________________________________
   (6)  CITIZENSHIP OR PLACE OF ORGANIZATION
        U.S.A.
   _________________________________________________________________
                       (7)  SOLE VOTING POWER
    NUMBER OF SHARES           110,053  shares
      BENEFICIALLY              63,732  shares (voting power by Mr.
     OWNED BY EACH                      Meyer as Trustee; beneficial
       REPORTING                        ownership disclaimed)
      PERSON WITH               25,446  shares (issuable upon
                                        conversion of debentures)
                     ___________________________________________
                       (8)  SHARED VOTING POWER
                                56,944  shares held in Employee Stock
                                        Ownership Plan
                     ___________________________________________
                       (9)  SOLE DISPOSITIVE POWER
                               110,053  shares
                                25,446  shares (issuable upon 
                                        conversion of debentures)
                    ____________________________________________
                      (10) SHARED DISPOSITIVE POWER
                            None
   _________________________________________________________________
   (11) AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
        110,053 shares
         25,446 shares (issuable upon conversion of debentures)
   _________________________________________________________________
   (12) CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 11 EXCLUDES CERTAIN
        SHARES                                      (X)
   _________________________________________________________________
   (13) PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11
        37.4% (42.4%, including the 25,446 shares issuable upon
        conversion of debentures)
   _________________________________________________________________
   (14) TYPE OF REPORTING PERSON
        IN
   _________________________________________________________________


                             SCHEDULE 13D


     ITEM 1.   SECURITY AND ISSUER.

               This Amendment No. 10 hereby amends and supple-
     ments the Statement on Schedule 13D, as amended, filed by
     Edward H. Meyer.  This filing relates to the shares of
     Common Stock, par value $1 per share ("Common Stock") and to
     the shares of Limited Duration Class B Common Stock, par
     value $1 per share ("Class B Stock") (the Common Stock and
     Class B Stock being hereinafter collectively referred to as
     the "Shares") of Grey Advertising Inc., a Delaware corpora-
     tion (the "Company" or "Grey").  The Company has its princi-
     pal executive offices at 777 Third Avenue, New York, New
     York 10017.

     ITEM 3.   SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

     The last paragraph of Item 3 is amended and restated to read
     as follows:

               The 1995 and 1996 Options, each more fully de-
     scribed in Item 6 below, were granted to Mr. Meyer without
     cash consideration.

     ITEM 4.   PURPOSE OF TRANSACTION.

     The second paragraph of Item 4 is amended and restated to
     read as follows:

               Mr. Meyer may acquire additional shares of Common
     Stock by exercising the 1995 Option (as defined in Item 6
     below), and/or by exercising the 1996 Option (as defined in
     Item 6 below).  In addition, Mr. Meyer may elect to purchase
     additional Shares or sell any Shares held at any time sub-
     ject to applicable law.  Any such determination may be based
     on a number of factors, including the continued employment
     of Mr. Meyer by the Company, the price and availability of
     shares, subsequent developments affecting the Company, the
     Company's business and prospects, general stock market and
     economic conditions and other similar factors.

     ITEM 5.   INTEREST IN SECURITIES OF THE ISSUER.

     The first two paragraphs of Item 5 are deleted and replaced
     with the following three paragraphs:

               As of January 1, 1997, Mr. Meyer beneficially owns
     129,999 shares of Common Stock (including 25,446 shares that
     are issuable upon conversion of Mr. Meyer's holdings of
     $3,025,000 principal amount of the Company's 8 1/2% Convert-
     ible Subordinated Debentures Due December 31, 2003 (the
     "Debentures")) and 135,499 shares of Class B Stock (includ-
     ing 25,446 shares that are issuable upon conversion of the
     Debentures), representing approximately 14.2% and 42.4%,
     respectively, of the Common Stock and Class B Stock out-
     standing, assuming such additional shares were outstanding.*

               In addition, as more fully described in Item 6
     below, Mr. Meyer has been granted two issuances of options

     _____________________
     *    Based on 888,108 shares of Common Stock and 294,107
          shares of Class B Stock outstanding as of January 1,
          1997.


     to purchase shares of Common Stock.  On February 21, 1995,
     the Company finalized the documentation relating to the
     issuance to Mr. Meyer of the 1995 Option (as defined in Item
     6) to purchase 40,000 shares of Common Stock effective as of
     January 5, 1995.  The 1995 Option, by its terms, became
     exercisable as to 13,333 shares as of the 1995 Effective
     Date (as defined in Item 6), as to an additional 13,333
     shares as of the first anniversary of the 1995 Effective
     Date and as to the final 13,334 shares as of the second
     anniversary of the 1995 Effective Date. On November 26,
     1996, the Company granted Mr. Meyer the 1996 Option (as
     defined in Item 6) to purchase 20,000 shares of Common
     Stock.  The 1996 Option, by its terms, became exercisable as
     to 6,666 shares as of the 1996 Effective Date (as defined in
     Item 6).  The 1996 Option will become exercisable for 6,667
     additional shares of Common Stock on the first anniversary
     and 6,667 additional shares of Common Stock on the second
     anniversary of the 1996 Effective Date. 

               Assuming the exercise of the 1995 Option in whole
     (including the final trenche of the 1995 Option which vested
     on January 5, 1997) and of the 1996 Option with respect to
     the 6,666 shares presently exercisable, Mr. Meyer would
     beneficially own 176,665 shares of Common Stock (including
     the 25,446 shares that are exercisable upon conversion of
     the Debentures, as described above), representing 18.4% of
     the outstanding Common Stock, (assuming the shares exercis-
     able upon conversion of the Debentures and exercise of the
     Options were outstanding for the purposes of the calcula-
     tion).

     The last paragraph of Item 5 is amended and restated to read
     as follows:

               The aggregate number of shares of Common Stock,
     Class B Stock, and Preferred Stock held by Mr. Meyer (in-
     cluding the shares issuable upon the exercise of the 1995
     Option (including the final trenche of the 1995 Option which
     vested on January 5, 1997), the 1996 Option, to the extent
     it is presently exercisable, and conversion of the Deben-
     tures), the Common Stock and Class B Stock held by the
     Voting Trust with respect to Beneficiaries other than Mr.
     Meyer and the Common Stock and Class B Stock held by the
     ESOP in the aggregate represents 71.0% of the votes entitled
     to be cast at a meeting of stockholders of the Company,
     assuming that the shares issuable upon exercise of the
     Options and conversion of the Debentures were outstanding
     for purposes of the calculation.  

     ITEM 6.   CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS AND 
               RELATIONSHIPS WITH RESPECT TO SECURITIES OF THE 
               ISSUER.

     The last two paragraphs of Item 6 are deleted and replaced
     with the following three paragraphs:

               On February 21, 1995, the Company finalized the
     documentation relating to a Stock Option Agreement, effec-
     tive as of January 5, 1995 (the "1995 Effective Date")
     between the Company and Mr. Meyer (the "1995 Option Agree-
     ment"), granting to Mr Meyer 40,000 shares of Common Stock
     pursuant to the Company's 1994 Stock Incentive Plan (the
     "Plan").  The 1995 Option became exercisable as to 13,333
     shares as of the 1995 Effective Date, became exercisable as
     to a further 13,333 shares on January 5, 1996 and became
     exercisable as to the remaining 13,334 shares on January 5,
     1997.  The 1995 Option expires on January 5, 2004.  The
     number of shares subject to the 1995 Option and/or the
     exercise price are subject to adjustment upon the occurrence
     of certain events such as stock dividends, recapitalizations
     resulting in stock splits or combinations or exchanges in
     respect of the Common Stock.

               The Company and Mr. Meyer entered into a Stock
     Option Agreement (the "1996 Option Agreement", attached
     hereto as Exhibit 15), effective as of November 26, 1996,
     the ("1996 Effective Date"), granting to Mr. Meyer an option
     (the "1996 Option") to purchase 20,000 shares of Common
     Stock pursuant to the Plan.  The 1996 Option became exercis-
     able as to 6,666 shares as of the 1996 Effective Date and
     will become exercisable as to the remaining shares in sub-
     stantially equal installments on November 26, 1997 and
     November 26, 1998.  The 1996 Option expires on November 26,
     2005.  The number of shares subject to the 1996 Option
     and/or the exercise price are subject to adjustment upon the
     occurrence of certain events such as stock dividends,
     recapitalizations resulting in stock splits or combinations
     or exchanges in respect of the Common Stock.

               The foregoing is a summary description only and is
     qualified in its entirety by reference to the 1995 Option
     Agreement and the 1996 Option Agreement and the complete
     text of the Plan.

     ITEM 7.   MATERIAL TO BE FILED AS EXHIBITS.

     Item 7 is amended to include the following:

     Exhibit 15 . . .    Stock Option Agreement, effective as of
                         November 26, 1996, by and between the
                         Company and Edward H. Meyer.



                               SIGNATURE

               After reasonable inquiry and to the best of my
     knowledge and belief, I certify that the information set
     forth in this statement is true, complete and correct.

     Dated:  February 11, 1997.

                                     /s/ Edward H. Meyer   
                                     EDWARD H. MEYER


                           INDEX TO EXHIBITS

     Exhibit No.         Exhibit                  Page Number

     15                  Stock Option Agreement,  N/A
                         effective as of
                         November 26, 1996,
                         by and between
                         the Company and
                         Edward H. Meyer.






                                                         EXHIBIT 15

                            GREY ADVERTISING INC.
                            STOCK OPTION AGREEMENT

                       AGREEMENT, dated as of November 26,
             1996, by and between GREY ADVERTISING INC., a
             Delaware corporation ("Company"), and EDWARD H.
             MEYER, residing at 580 Park Avenue, New York, N.Y.  
             10021 (such individual or, as the context
             requires, his/her guardian, legal representative,
             estate or other person to whom the rights
             hereunder may be transferred by will or by the
             laws of descent and distribution, being
             hereinafter referred to as the "Optionee").

                       Pursuant to the Grey Advertising Inc.
             1994 Stock Incentive Plan ("Plan"), the Board of
             Directors, or a committee thereof, of the Company
             ("Board") has granted the Optionee, on the terms
             and conditions set forth herein, an option to
             purchase 20,000 shares of the Company's common
             stock, par value $1 per share ("Common Stock").

                       The Plan is hereby incorporated by
             reference and made a part hereof, and this
             Agreement shall be subject to all terms and
             conditions thereof.

                       NOW THEREFORE, the Company and the
             Optionee hereby agree as follows:

                  1.   Grant of Option.

                       (a)    Number of Shares and Option
             Price.

                              In accordance with the allotment
             made by the Committee and subject to the terms and
             conditions hereof, the Company grants, as of the
             date hereof, to the Optionee a non-qualified
             option to purchase ("Option") an aggregate of
             20,000 shares of Common Stock ("Option Shares") at
             an option exercise price of $235.00 per share,
             which price is subject to adjustment in accordance
             with Section 4 of this Agreement.  The option
             price, as adjusted from time to time, is
             hereinafter referred to as the "Option Price".

                       (b)    Term of Option; Conditions and
             Manner of Exercise.

                                      (i)     The term of the
             Option and of this Agreement shall commence as of
             the date hereof ("Date of Grant") and, unless
             earlier terminated as provided in this Agreement,
             shall terminate upon the expiration of nine years
             from the Date of Grant.  Upon the termination of
             the Option, all rights of the Optionee hereunder
             shall cease.

                                      (ii)    The Option,
             subject to the following provisions of this
             paragraph, shall become exercisable in cumulative
             installments as follows:  one-third of the shares
             subject to the Option from and after the Date of
             Grant; one-third of the shares subject to the
             Option from and after the first anniversary of the
             Date of Grant; and one-third of the shares subject
             to the Option from and after the second
             anniversary of the Date of Grant;  provided,
             however, that the Option may be exercised only to
             purchase whole shares, and in no case may a
             fraction of a share be purchased.  The right of
             the Optionee to purchase Option Shares with
             respect to which the Option has become exercisable
             as herein provided may be exercised in whole or in
             part at any time or from time to time prior to the
             ninth anniversary of the Date of Grant.

                                      (iii)   The Option (or
             any portion thereof) shall be exercised in the
             following manner:  the Optionee shall deliver to
             the Company written notice of the exercise of the
             Option (or any portion thereof) in a form
             satisfactory to the Board, specifying the number
             of Option Shares subject to the Option which the
             Optionee elects  to purchase, together with full
             payment of the Option Price  (w) in cash, (x)  by
             delivery of a check payable to the order of the
             Company, (y)  in shares of Common Stock with a
             fair market value equal to the Option Price or
             portion thereof being paid with shares (provided,
             in each instance, that such shares of Common Stock
             were owned by the Optionee for at least six months
             prior to the exercise of the Option, unless such
             requirement is waived by the Board), or (z) a
             combination thereof.  The Company shall thereafter
             cause certificates representing the Option Shares
             purchased to be delivered as promptly as
             practicable, provided that the Optionee shall pay
             to the Company at the time of exercise, or shall
             otherwise make arrangements satisfactory to the
             Company regarding payment of, any additional
             amount, if any, as the Company deems necessary to
             satisfy the Company's liability to withhold
             Federal, state or local income or other taxes
             incurred by the Company or the employer of the
             Optionee by reason of the exercise of the Option,
             or any portion thereof, or the transfer of the
             Option Shares thereupon.  If requested by the
             Company, the Optionee shall also deliver this
             Agreement to the Secretary of the Company who
             shall endorse hereon a notation of such exercise
             and return this Agreement to the Optionee.  The
             date of exercise of an Option that is validly
             exercised shall be deemed to be the date on which
             there shall have been delivered to the Company the
             instruments and payments referred to in the first
             sentence of this paragraph (iii), provided that
             the Optionee has satisfied or thereafter satisfies
             the other requirements of this paragraph (iii). 
             The Optionee shall be deemed to be the holder of
             the Option Shares issued pursuant to the exercise
             of the Option as of the date of exercise.

                                      (iv)    For the purposes
             of the preceding paragraph (iii), "fair market
             value" per share of Common Stock, as of a
             particular date, shall mean (x)  the closing sales
             price per share of Common Stock reported on NASDAQ
             or, if the shares are not so reported, on the
             system or exchange on which the trading prices of
             the shares are then reported or traded, (y)  if
             there is no reported closing sales prices per
             share on such date, the average of the closing bid
             and asked prices for the shares on such date as
             reported by NASDAQ or such other system, or (z) 
             if the shares of Common Stock are not then quoted
             by NASDAQ (or such other system) or traded on one
             of the exchanges, such value as the Board, in its
             sole discretion, shall determine.

                       2.     Termination of Employment.

                              (a)     Except as provided in
             this Section 2, Options may not be exercised after
             the Optionee has ceased to be employed by the
             Company or a subsidiary of the Company.

                              (b)     If the Optionee's
             employment by the Company or a subsidiary of the
             Company should terminate for any reason other than
             death, disability (as defined in subparagraph (c)
             below) or cause (as such term is defined in the
             Optionee's employment agreement with the Company), 
             the Option may be exercised, to the extent the
             Optionee was entitled to exercise the Option on
             the date employment was terminated, at any time
             within one year after such date, but in no event
             later than nine years from the Date of Grant.

                              (c)     If the Optionee's
             employment by the Company or a subsidiary of the
             Company should terminate by reason of the
             Optionee's death or disability (within the meaning
             of Section 105(d)(4) of the Internal Revenue Code
             of 1954, as amended), the Option may be exercised,
             in its entirety at any time within one year after
             such date, but in no event later than nine years
             from the Date of Grant.

                       3.     Non-transferability.

                       The Option granted hereunder shall not
             be transferable other than by will or by the laws
             of descent and distribution, and may be exercised,
             during the lifetime of the Optionee, only by the
             Optionee or by his guardian or legal
             representative.

                       4.     Effect of Certain Changes.

                              (a)     If there is any change in
             the aggregate number of issued and outstanding
             shares of the Common Stock and Company's Limited
             Duration Class B Common Stock, par value $1 per
             share ("Class B Stock"; the Common Stock and the
             Class B Stock are collectively referred to herein
             as the "Common Equity") through the declaration of
             stock dividends, or through a recapitalization
             resulting in stock splits, or combinations or
             exchanges of such shares, the number of Option
             Shares and the Option Price per share shall be
             proportionately adjusted by the Board to reflect
             any increase or decrease in the number of issued
             shares of Common Equity; provided, however, that
             any fractional shares resulting from such
             adjustment shall be eliminated.

                              (b)     In the event of a
             proposed dissolution or liquidation of the
             Company, or in the event of any corporate
             separation or division, including, but not limited
             to, a split-up, split-off or spin-off, the Board,
             in its sole discretion, may provide (i)  that the
             Optionee shall have the right to exercise the
             Option, to the extent then exercisable, solely for
             the kind and amount of shares of stock and other
             securities, property, cash or any combination
             thereof receivable upon such dissolution,
             liquidation, or corporate separation or division
             by a holder of the number of shares of Common
             Stock for which the Option might have been
             exercised immediately prior to such dissolution,
             liquidation, or corporate separation or division,
             or (ii)  that the Option shall terminate as of a
             date to be fixed by the Board, provided however,
             that not less than twenty days' prior written
             notice of the date so fixed shall be given to the
             Optionee, who shall have the right, during the
             period of twenty days preceding such termination,
             to exercise the Option as to all or any part of
             the Option Shares covered thereby, including
             shares as to which the Option would not otherwise
             be exercisable, or (iii) for an equitable
             adjustment in the Option Price.

                              (c)     The Board shall, in its
             sole discretion, in the case of a merger or
             consolidation in which the Company is not the
             surviving corporation (i) promptly make an
             appropriate adjustment to the number and class of
             shares of Common Stock available pursuant to the
             Option, to the amount and kind of shares or other
             securities or property receivable upon the
             exercise of the Option after the effective date of
             any such transaction, and/or to the Option Price,
             or (ii) provide for the cancellation of the
             Option, or any portion thereof then outstanding,
             in consideration for a cash payment equal to the
             product of (x) the difference between the Option
             Price and the fair market value of the
             consideration per share received or receivable by
             holders of Common Equity in any such transaction
             multiplied by (y) the number of Option Shares then
             subject to the Option.

                              (d)     Paragraphs (b) and (c) of
             this Section 4 shall not apply to a merger or
             consolidation in which the Company is the
             surviving corporation and pursuant to which shares
             of Common Stock are not converted into or
             exchanged for stock or securities of any other
             corporation, cash or any other thing of value.  In
             case of any consolidation or merger of another
             corporation into the Company in which the Company
             is the surviving corporation and in which there is
             a reclassification or change (including a change
             in the right to receive cash or other property) of
             the shares of Common Stock (other than a change in
             par value, or from par value to no par value, or
             as a result of a subdivision or combination, but
             including any change in such shares into two or
             more classes or series of shares), the Board may,
             in its sole discretion (i) make an appropriate
             adjustment to the number and class of shares of
             Common Stock available pursuant to the Option, to
             the amount and kind of shares or other securities
             or property receivable upon the exercise of the
             Option after the effective date of any such
             transaction, and/or to the Option Price or (ii)
             provide for the cancellation of the Option, or any
             portion thereof then outstanding, in consideration
             for a cash payment equal to the product of (x) the
             difference between the Option Price and the fair
             market value of the consideration per share
             received or receivable by holders of Common Equity
             in any such transaction multiplied by (y) the
             number of Option Shares then subject to the
             Option.

                              (e)     In the event of a change
             in the Common Stock of the Company as presently
             constituted, which is limited to a change of all
             of its authorized shares with par value into the
             same number of shares with a different par value
             or without par value, the shares resulting from
             any such change shall be deemed to be the Common
             Stock within the meaning of the Plan.

                              (f)     To the extent that the
             foregoing adjustments relate to stock or
             securities of the Company, such adjustments shall
             be made by the Board, whose determination in that
             respect shall be final, binding and conclusive.

                              (g)     Except as otherwise
             expressly provided in this Agreement or in the
             Plan, the Optionee shall have no rights by reason
             of any subdivision or consolidation of shares of
             stock of any class or the payment of any stock
             dividend or any other increase or decrease in the
             number of shares of stock of any class or by
             reason of any dissolution, liquidation, merger or
             consolidation or spin-off of assets or stock of
             another corporation, and any issue by the Company
             of shares of stock of any class, or securities
             convertible into shares of stock of any class,
             shall not affect, and no adjustment by reason
             thereof shall be made with respect to, the number
             or price of Option Shares.  The grant of the
             Option does not affect in any way the right or
             power of the Company to make adjustments,
             reclassifications, reorganizations or changes of
             its capital or business structures or to merge or
             to consolidate or to dissolve, liquidate or sell,
             or transfer all or part of its business or assets.

                       5.     Restrictions upon Option Shares.

                              (a)     The Optionee, as a
             condition to the exercise of the Option, by
             exercising the Option, or any portion thereof,
             warrants, effective as of the date of exercise,
             but only to the extent the Option Shares are not
             being issued pursuant to an effective registration
             statement on Form S-8 (or any successor form),
             that (i)  the Option Shares are being acquired for
             investment, for the Optionee's own account, and
             not with a view to the distribution or resale
             thereof in violation of the Securities Act of
             1933, as amended ("1933 Act"), and (ii)  he/she
             will not sell or transfer any of such shares
             unless and until (A)  a registration statement
             under the 1933 Act is then in effect covering such
             shares and the purchaser or transferee thereof has
             been furnished with a prospectus which complies
             with the provisions of the 1933 Act, or (B)  in
             the opinion of counsel for the Company,
             registration under the 1933 Act is not required in
             connection with the sale or transfer.

                              (b)     The Option shall not be
             exercisable if its exercise would violate any
             applicable state securities law, any registration
             provisions or other requirements of the 1933 Act,
             the Securities Exchange Act of 1934, as amended
             (or any rules or regulations promulgated under
             either of such Acts), or any other applicable law,
             ordinance, rule or regulation.  In connection with
             the foregoing, the Company shall not be obligated
             to prepare and file (or cause to be prepared and
             filed), nor take any action to cause to become
             effective, any registration statement required by
             applicable law with respect to the issuance of the
             Option Shares subject to the Option, or any
             portion thereof, or upon exercise thereof, nor
             shall the Company be obligated to seek an
             exemption from any such registration statement
             requirement.

                              (c)     The Company may in its
             discretion place an appropriate legend or notation
             on the certificates representing Option Shares
             issued upon exercise of the Option, or any portion
             thereof.

                              (d)     The Company may instruct
             any transfer agent for its Common Equity not to
             transfer any of the Option Shares unless advised
             by the Company that the provisions of the Plan and
             this Agreement have been complied with.

                              (e)     The Optionee agrees to
             take any other action which may reasonably be
             requested by the Company in order to ensure that
             the Company, by allowing the Optionee to exercise
             the Option (in whole or in part), will not be in
             violation of any law or regulation.

                       6.     Agreement Not to Compete.

                              Anything in the Plan or the
             Agreement to the contrary notwithstanding, if the
             Optionee, without the written consent of the
             Company, engages either directly or indirectly, in
             any manner or capacity, as principal, agent,
             partner, officer, director, employee or otherwise,
             in any business or activity competitive with the
             business conducted by the Company or any
             subsidiary of the Company, the Option, to the
             extent not previously exercised, shall expire
             forthwith.

                       7.     No Employment Agreement.

                              This Agreement shall not be
             deemed or construed to be an agreement by the
             Company to employ the Optionee for any specific or
             non-specific period of time.

                       8.     Notices.

                              Any notice required or permitted
             under this Agreement shall be deemed given when
             delivered personally, or when deposited in the 
             United States postal system, postage prepaid,
             addressed, as appropriate, to Optionee either at
             his address hereinabove set forth or such other
             address as he may designate in writing to the
             Company, or to the Company, at Grey Advertising
             Inc., 777 Third Avenue, New York, New York 10017,
             Attention:  Corporate Secretary; or such other
             address as the Company may designate in writing to
             the Optionee.

                       9.     Failure to Enforce Not a Waiver.

                              The failure of the Company to
             enforce at any time any provision of this
             Agreement shall in no way be construed to be a
             waiver of such provision or of any other provision
             hereof.

                       10.    Governing Law.

                              This Agreement shall be governed
             by and construed according to the laws of the
             State of Delaware, without regard to the conflicts
             of law rules thereof.

                       11.    Amendments.

                              This Agreement may be amended or
             modified at any time by an instrument in writing
             signed by the parties hereto, provided that no
             such amendment or modification shall be made which
             would be inconsistent with the terms of the Plan.


                       IN WITNESS WHEREOF, the parties have
             executed this Agreement as of the day and year
             above written.

                                      GREY ADVERTISING INC.

                                      By /s/ Steven G. Felscher  
                                        Executive Vice President

                                       /s/ Edward H. Meyer       
                                       EDWARD H. MEYER





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