PARAMOUNT COMMUNICATIONS INC /DE/
SC 14D9/A, 1994-01-24
MOTION PICTURE & VIDEO TAPE PRODUCTION
Previous: PARAMOUNT COMMUNICATIONS INC /DE/, SC 14D1/A, 1994-01-24
Next: PARAMOUNT COMMUNICATIONS INC /DE/, SC 14D9/A, 1994-01-24



- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
                                AMENDMENT NO. 25
                                       TO
                                 SCHEDULE 14D-9
            (WITH RESPECT TO THE TENDER OFFER BY QVC NETWORK, INC.)
                            ------------------------
                     SOLICITATION/RECOMMENDATION STATEMENT
                          PURSUANT TO SECTION 14(D)(4)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                            ------------------------
                         PARAMOUNT COMMUNICATIONS INC.
                           (NAME OF SUBJECT COMPANY)
                         PARAMOUNT COMMUNICATIONS INC.
                       (NAME OF PERSON FILING STATEMENT)
                    COMMON STOCK, PAR VALUE $1.00 PER SHARE
             INCLUDING THE ASSOCIATED COMMON STOCK PURCHASE RIGHTS
                         (TITLE OF CLASS OF SECURITIES)
 
                            ------------------------
                                  699216 10 7
                     (CUSIP NUMBER OF CLASS OF SECURITIES)
 
                            ------------------------
                              DONALD ORESMAN, ESQ.
                         PARAMOUNT COMMUNICATIONS INC.
                               15 COLUMBUS CIRCLE
                         NEW YORK, NEW YORK 10023-7780
                                 (212) 373-8000
            (NAME, ADDRESS AND TELEPHONE NUMBER OF PERSON AUTHORIZED
                TO RECEIVE NOTICES AND COMMUNICATIONS ON BEHALF
                        OF THE PERSON FILING STATEMENT)
                            ------------------------
 
                                    COPY TO:
                             JOEL S. HOFFMAN, ESQ.
                           SIMPSON THACHER & BARTLETT
                              425 LEXINGTON AVENUE
                            NEW YORK, NEW YORK 10017
                                 (212) 455-2000
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>

     This Amendment No. 25 supplements and amends to the extent indicated herein
the Solicitation/Recommendation Statement on Schedule 14D-9 of Paramount
Communications Inc., filed with the Securities and Exchange Commission on
November 8, 1993 (as supplemented and amended through the date hereof, the
"Schedule 14D-9"), with respect to the Current QVC Offer (as described therein).
Capitalized terms used herein and not otherwise defined herein have the meanings
ascribed to such terms in the Schedule 14D-9.
 
ITEM 3. IDENTITY AND BACKGROUND
 
     The response to Item 3(b) is hereby supplemented and amended as follows:
 
          On January 21, 1994, Paramount terminated the QVC Merger Agreement
     pursuant to a notice of termination, a copy of which is filed as Exhibit
     No. 78 to the Schedule 14D-9 and is incorporated herein by reference.
 
          In addition, pursuant to the terms of the QVC Merger Agreement, the
     QVC Exemption Agreement became effective on January 21, 1994. The QVC
     Exemption Agreement is filed as Exhibit No. 79 to the Schedule 14D-9 and is
     incorporated herein by reference. The QVC Exemption Agreement, by providing
     for the amendment of the Rights Agreement and the taking of appropriate
     action so that restrictions on business combinations contained in Article
     XI of the Paramount Certificate of Incorporation and Section 203 of
     Delaware Law shall not apply to the consummation of the Current QVC Offer,
     will allow Paramount stockholders, if they so choose, to have their Shares
     accepted for payment pursuant to the Current QVC Offer if the minimum
     condition with respect to the Current QVC Offer, among other conditions, is
     satisfied.
 
          The following is a summary of certain provisions of the QVC Exemption
     Agreement. The form of merger agreement to be annexed to the QVC Exemption
     Agreement will be substantially similar in form and substance to the
     original QVC Merger Agreement. The following summary is qualified in its
     entirety by reference to the QVC Exemption Agreement. Terms defined in this
     Item 3(b) and also defined elsewhere in the Schedule 14D-9 shall have the
     meanings ascribed to such terms below for purposes of such description and
     the terms "business day" and "fully diluted basis", and the method of
     computing time periods, will be as set forth below in Item 7 in the
     description of the Viacom Merger Agreement (as defined below in Item 7).
 
          Agreements of Paramount. Under the terms of the QVC Exemption
     Agreement, Paramount has agreed that, upon delivery by QVC of the
     Completion Certificate (as defined below), it shall take all necessary
     action to amend the Rights Agreement so that the consummation of the
     Current QVC Offer on the terms permitted under the QVC Exemption Agreement
     and as contemplated by the form of merger agreement to be attached as
     Exhibit A to the QVC Exemption Agreement, will not cause (i) the Rights
     issued pursuant to the Rights Agreement to become exercisable under the
     Rights Agreement, (ii) QVC or any subsidiary of QVC to be deemed an
     "Acquiring Person" (as defined in the Rights Agreement), or (iii) the
     "Stock Acquisition Date" (as defined in the Rights Agreement) to occur upon
     such consummation; provided, however, that Paramount will not be required
     to make such amendments to the Rights Agreement if (A) QVC has not
     performed or complied in all material respects with all agreements and
     covenants required by the QVC Exemption Agreement to be performed or
     complied with by it on or prior to the consummation of the Current QVC
     Offer or (B) Paramount obtains and there is in force from the Delaware
     Court of Chancery an order declaring that the making of such amendments to
     the Rights Agreement would be contrary to the fiduciary duties of the
     Paramount Board. Notwithstanding the foregoing, in no event shall the
     Paramount Board make an amendment of the Rights Agreement in favor of
     Viacom or any other person without making such amendments in favor of QVC;
     provided that Paramount will not be obligated to make such amendments for
     QVC if QVC has become obligated to terminate the Current QVC Offer pursuant
     to the provisions of the QVC Exemption Agreement as set forth in
     "Termination of the Current QVC Offer" below.
 
          Paramount has agreed under the terms of the QVC Exemption Agreement
     that it shall take all appropriate actions so that the restrictions on
     business combinations contained in (i) Article XI

<PAGE>

     of the Paramount Certificate of Incorporation and (ii) Section 203 of
     Delaware Law will not apply to the consummation of the Current QVC Offer;
     provided, however, that such action will not be effective if Paramount is
     not required to amend the Rights Agreement as contemplated in the
     immediately preceding paragraph.
 
          Agreements Regarding Terms of the Current QVC Offer. QVC has also
     agreed under the QVC Exemption Agreement (i) that unless it terminates the
     Current QVC Offer, to extend the expiration date (such expiration date as
     extended from time to time shall be defined herein to mean the "Expiration
     Date") of the Current QVC Offer until 12:00 midnight on the date to which
     Viacom has agreed to extend the Revised Viacom Offer (as defined below in
     Item 7) pursuant to the Viacom Merger Agreement, which extension by QVC
     shall not be required to be more than eleven business days from the date of
     the Viacom Merger Agreement; (ii) that so long as Viacom is bound by
     substantially identical restrictions made for the benefit of Paramount and
     QVC, not to amend the Current QVC Offer in order to (A) increase by less
     than $60 million the aggregate cash consideration to be paid pursuant to
     the Current QVC Offer or (B) increase the number of Shares for which
     tenders are sought by less than 2% of the outstanding Shares; (iii) not to
     extend the Expiration Date, except for extensions pursuant to certain
     provisions of the QVC Exemption Agreement, and except for (x) failure to
     satisfy a condition at the Expiration Date or (y) any such extension
     required by federal securities law; (iv) that no extension of the
     Expiration Date permitted under the QVC Exemption Agreement shall be for a
     period of less than three business days; and (v) that the Expiration Date
     shall not be extended for any reason beyond 12:00 midnight on February 14,
     1994, subject to certain provisions of the QVC Exemption Agreement or as
     required by federal securities law to the extent that the extension arises
     due to an event other than a change in the terms of the Current QVC Offer
     (the "Final Expiration Date"). QVC has agreed that it will not increase the
     per Share consideration offered in the Current QVC Offer or otherwise amend
     the Current QVC Offer primarily to extend the expiration date of the
     Revised Viacom Offer.
 
          QVC has agreed that, without the prior written consent of Paramount,
     no change in the terms of the Current QVC Offer shall be made which, (i)
     decreases the aggregate cash consideration payable in the Current QVC Offer
     or changes the form of consideration payable in the Current QVC Offer
     (except to the extent Viacom has made such changes or has been granted
     benefits by Paramount that diminish the value of Paramount to QVC), (ii)
     reduces the number of Shares to be purchased in the Current QVC Offer below
     50.1% of the outstanding Shares on a fully diluted basis; provided,
     however, that the number of Shares sought in the Current QVC Offer can be
     decreased to not less than 50.1% of the outstanding Shares on a fully
     diluted basis so long as the aggregate cash consideration payable in the
     Current QVC Offer is not decreased or (iii) waives the Minimum Condition
     (as defined in the Current QVC Offer but which under no circumstances may
     be less than 50.1% of the outstanding Shares on a fully diluted basis).
     Subject to the provisions of the QVC Exemption Agreement, QVC, prior to
     being obligated to execute a merger agreement by the terms of the QVC
     Exemption Agreement, has in the QVC Exemption Agreement expressly reserved
     the right to terminate the Current QVC Offer pursuant to its terms or to
     increase the price per Share or the number of Shares for which tenders are
     sought in the Current QVC Offer.
 
          In order to cause the Current QVC Offer and the Revised Viacom Offer
     to remain on the same time schedule, QVC has agreed that if Viacom remains
     subject to the Viacom Merger Agreement or remains subject to the Viacom
     Exemption Agreement (as defined below in Item 7), in either case containing
     terms substantially identical to the QVC Exemption Agreement for the
     benefit of Paramount (the "Exemption Procedures"), and (i) extends the
     expiration date of the Revised Viacom Offer (such expiration date as
     extended from time to time, the "Other Expiration Date") in accordance with
     the Exemption Procedures, then the Expiration Date shall be extended (as
     soon as practicable, but not later than one business day following the
     announcement of the extension of the Other Expiration Date) by QVC to the
     Other Expiration Date, or (ii) if upon notification to Paramount by QVC and
     Viacom of the results of their respective offers (which notification will
     be
                                       2

<PAGE>

     required to be delivered by QVC and Viacom no later than promptly following
     the expiration of their respective offers), Paramount has notified QVC and
     Viacom (which notification shall be required to be delivered by Paramount
     promptly) that a number of Shares that would satisfy the Minimum Condition
     or the minimum condition defined in the Revised Viacom Offer (which under
     no circumstances may be less than 50.1% of the outstanding Shares on a
     fully diluted basis) (the "Other Minimum Condition") have not been validly
     tendered (and not withdrawn) pursuant to the Current QVC Offer or the
     Revised Viacom Offer, respectively, at the Expiration Date (or a number of
     Shares that would satisfy the Minimum Condition and the Other Minimum
     Condition have been validly tendered and not withdrawn pursuant to both the
     Current QVC Offer and the Revised Viacom Offer at the Expiration Date),
     then QVC will extend the Expiration Date for a period of 10 business days.
     QVC will be subject to the obligations set forth above in this paragraph
     and the obligations set forth in "Termination of the Current QVC Offer" for
     so long as QVC is subject to the Exemption Procedures; provided, however,
     that QVC will not be subject to such obligations in the event that Viacom
     has not performed or complied in all material respects with the Exemption
     Procedures.
 

          Recommendation of the Current QVC Offer. Under the terms of the QVC
     Exemption Agreement, if, at any time, the Paramount Board recommends
     acceptance of the Current QVC Offer by Paramount stockholders, or informs
     QVC that the Paramount Board intends to recommend acceptance of the Current
     QVC Offer, then QVC will promptly execute and deliver the merger agreement
     (the "Executed Merger Agreement") substantially in the form of the QVC
     Merger Agreement (with representations and warranties dated as of the date
     of execution of such Executed Merger Agreement, unless otherwise specified
     therein, and with such other changes as may be necessary to reflect the
     terms of the Current QVC Offer as it then exists, changes in the
     consideration offered under the Executed Merger Agreement and changes
     related thereto) as soon as practicable, but in no event more than one
     business day thereafter, which Executed Merger Agreement will be executed
     by Paramount within one business day of receipt thereof.

 
          Receipt of Common Stock by QVC. In the event that a number of Shares
     that would satisfy the Minimum Condition shall have been validly tendered
     and not withdrawn in the Current QVC Offer at the Expiration Date (provided
     that Viacom does not also receive a number of Shares that would satisfy the
     Other Minimum Condition in its offer) and, as of such Expiration Date, QVC
     has waived all conditions to the Current QVC Offer (other than the Minimum
     Condition and the conditions relating to the Rights Agreement, Article XI
     of Paramount's Certificate of Incorporation, Section 203 of Delaware Law
     and governmental or judicial injunction, each as set forth therein), then
     QVC has agreed (i) to extend the Expiration Date to a date 10 business days
     from the then scheduled Expiration Date, provided, that such extension
     shall be for a period of 5 business days in the event that the Revised
     Viacom Offer has been terminated prior to the foregoing Expiration Date and
     (ii) promptly to deliver the Executed Merger Agreement (with
     representations and warranties dated as of the date of delivery to
     Paramount of such Executed Merger Agreement, unless otherwise specified
     therein, and with such other changes as may be necessary to reflect the
     terms of the Current QVC Offer as it then exists, changes in the
     consideration offered under the Executed Merger Agreement and changes
     related thereto), as soon as practicable, but in no event more than one
     business day after the date of such waiver, which such Executed Merger
     Agreement will be executed by Paramount within one business day of receipt
     thereof.
 
          Completion Certificate. At such time as QVC has fulfilled the terms
     set forth in the immediately preceding paragraph, QVC will deliver to the
     Paramount Board a certificate (the "Completion Certificate"), executed by
     an authorized officer of QVC, certifying that all such terms have been
     fulfilled.
 
          Termination of the Current QVC Offer. Under the terms of the QVC
     Exemption Agreement, QVC has agreed to terminate the Current QVC Offer at
     such time as QVC has been notified
                                       3
<PAGE>

     pursuant to a certificate executed by an authorized officer of Paramount
     that (i) a number of Shares that would satisfy the Other Minimum Condition
     shall have been validly tendered to the Revised Viacom Offer and not
     withdrawn at the Other Expiration Date of the Revised Viacom Offer
     (provided that QVC does not also receive valid tenders of a number of
     Shares that would satisfy the Minimum Condition in its offer); (ii) all
     conditions to the Revised Viacom Offer, except the Other Minimum Condition
     and the conditions relating to the Rights Agreement, Article XI of
     Paramount's Certificate of Incorporation, Section 203 of Delaware Law and
     governmental or judicial injunction, each as set forth therein, shall have
     been waived; and (iii) a Completion Certificate from Viacom has been
     delivered to Paramount; provided, however, that QVC shall not be required
     to terminate the Current QVC Offer in the event that Viacom has not
     performed or complied in all material respects with the Exemption
     Procedures.
 
          Termination of QVC Exemption Agreement. The QVC Exemption Agreement
     terminates at the earliest of (i) 9:00 A.M. on the first business day
     following the Final Expiration Date, (ii) the execution and delivery by
     both QVC and Paramount of a merger agreement in the form attached as
     Exhibit A to the QVC Exemption Agreement, (iii) the delivery of notice by
     either party to the QVC Exemption Agreement in the event the other party
     materially breaches any agreement or representation under the QVC Exemption
     Agreement or (iv) such time as QVC shall have terminated the Current QVC
     Offer in accordance with the terms thereof.
 
ITEM 4. THE SOLICITATION OR RECOMMENDATION
 
     The responses to Items 4(a) and 4(b) are hereby supplemented and amended as
follows:
 
          (a) At a meeting of the Paramount Board held on January 21, 1994, the
     Paramount Board reviewed and considered the terms of Viacom's revised
     acquisition proposal (which proposal set forth the terms of the Revised
     Viacom Offer and the Revised Viacom Second-Step Merger (each as defined
     below in Item 7)) submitted pursuant to the Bidding Procedures established
     by the Paramount Board and its representatives. The Paramount Board
     unanimously (i) approved the terms of the Viacom Merger Agreement and the
     Viacom Voting Agreement (each as defined below in Item 7) and authorized
     the execution and delivery thereof, (ii) determined that the Revised Viacom
     Offer and the Revised Viacom Second-Step Merger, taken together, are fair
     to and in the best interests of Paramount's stockholders, (iii) recommended
     approval and adoption of the Viacom Merger Agreement by Paramount's
     stockholders and (iv) recommended that holders of Shares tender such Shares
     pursuant to the Revised Viacom Offer.
 
          The Paramount Board also unanimously (i) recommended that stockholders
     reject the Current QVC Offer and not tender any of their Shares pursuant to
     the Current QVC Offer and (ii) authorized the termination of the QVC Merger
     Agreement.
 
          Paramount's press release and letter to stockholders with respect to
     the Paramount Board's positions are filed as Exhibit Nos. 80 and 81,
     respectively, to the Schedule 14D-9 and are incorporated herein by
     reference.
 
          (b) At its January 21 meeting, the Paramount Board reviewed and
     considered presentations from the Paramount Board's legal and financial
     advisors with respect to the Revised Viacom Offer and Revised Viacom
     Second-Step Merger, as well as the Current QVC Offer and Current QVC
     Second-Step Merger.
 
          In making the determinations and recommendations set forth in
     paragraph (a) above, the Paramount Board gave consideration to a number of
     factors, including, without limitation, the following:
 
             (i) The presentation by Lazard to the Paramount Board and its
        written opinion dated January 21, 1994 stating that as of such date (A)
        the aggregate consideration payable to Paramount stockholders in the
        Revised Viacom Offer and the Revised Viacom Second-Step
                                       4
<PAGE>
        Merger, taken together (the "Viacom Transaction Consideration"), is fair
        to Paramount stockholders from a financial point of view, (B) the
        aggregate consideration payable to Paramount stockholders in the Current
        QVC Offer and the Current QVC Second-Step Merger, taken together (the
        "QVC Transaction Consideration"), is fair to Paramount stockholders from
        a financial point of view and (C) the Viacom Transaction Consideration
        is marginally superior to the QVC Transaction Consideration from a
        financial point of view. A copy of Lazard's opinion, which includes the
        matters considered, the assumptions made and the limits of review, is
        attached hereto as Annex A, is filed as Exhibit No. 82 to the Schedule
        14D-9 and is incorporated herein by reference. The discussion herein of
        Lazard's opinion is qualified in its entirety by reference to the full
        text of such opinion. Stockholders are urged to read such opinion in its
        entirety.
 
             (ii) The Paramount Board's determination, taking into account
        Lazard's presentation and written opinion, that the Revised Viacom Offer
        and the Revised Viacom Second-Step Merger, taken together, represents
        the best value available under the circumstances to Paramount
        stockholders. This determination was also based upon the Paramount
        Board's view that the Viacom Transaction Consideration has a more
        certain value than the QVC Transaction Consideration because (A) the
        Viacom Transaction Consideration contains a larger percentage of cash
        and securities readily susceptible to valuation than the QVC Transaction
        Consideration and (B) the CVR's (as defined below in Item 7) to be
        issued in the Revised Viacom Second-Step Merger will afford a degree of
        value assurance protection to Paramount stockholders with respect to the
        Viacom Class B Common Stock to be issued in the Revised Viacom
        Second-Step Merger.
 
             (iii) The terms and provisions of the Viacom Merger Agreement,
        including the following:
 
                (A) The Bidding Procedures incorporated in the Viacom Merger
           Agreement (and in the QVC Exemption Agreement) that enable the
           Paramount Board and Paramount stockholders to consider any better
           offers for Paramount that may develop for a reasonable period
           following execution of the Viacom Merger Agreement. These procedures
           are designed to remove the coercive element from any offer by QVC or
           Viacom and to provide stockholders with a meaningful choice between a
           tender offer from QVC or Viacom.
 
                (B) Paramount's right to terminate the Viacom Merger Agreement
           in order to accept a transaction that offers better value.
 
                (C) The absence of any stock option, asset lock-up, termination
           fee, expense reimbursements or other provisions that could deter a
           higher offer for Paramount.
 
             (iv) The conditions to the Revised Viacom Offer and the Paramount
        Board's determination that all such conditions have been satisfied or
        can reasonably be expected to be satisfied by the expiration date of the
        Revised Viacom Offer.
 
ITEM 6. RECENT TRANSACTIONS AND INTENT WITH RESPECT TO SECURITIES
 
     The response to Item 6(b) is hereby amended and restated to read in its
entirety as follows:
 
          (b) To the best knowledge of Paramount, (i) none of its executive
     officers, directors, affiliates and subsidiaries presently intends to
     tender Shares to QVC pursuant to the Current QVC Offer, and (ii) none of
     its executive officers, directors, affiliates or subsidiaries has
     determined whether such person presently intends to sell any Shares which
     are owned beneficially or held of record by such person; provided that
     executive officers obtaining Shares upon the exercise subsequent to the
     commencement of the original QVC Offer or the original Viacom Offer of
     stock options presently intend to sell Shares issued upon exercise of such
     options in the open market. The foregoing does not include any Shares over
     which, or with respect to which, any such executive officer, director,
                                       5
<PAGE>
     affiliate or subsidiary acts in a fiduciary or representative capacity or
     is subject to instructions from a third party with respect to such tender.
 
ITEM 7. CERTAIN NEGOTIATIONS AND TRANSACTIONS BY THE SUBJECT COMPANY
 
     The responses to Items 7(a) and 7(b) are hereby supplemented and amended as
follows:
 
          (a) After receipt of the Revised Viacom Offer and prior to terminating
     the QVC Merger Agreement and entering into the Viacom Merger Agreement,
     Paramount's financial and legal advisors held discussions with each of QVC
     and Viacom.
 
          On January 21, 1994, Paramount and Viacom entered into an Agreement
     and Plan of Merger (the "Viacom Merger Agreement"), which sets forth, among
     other things, (i) the revised terms of the Viacom tender offer (as so
     revised, the "Revised Viacom Offer"), which terms had provided for the
     purchase of 50.1% of the outstanding Shares plus the Shares issuable upon
     the exercise of the then exercisable stock options, as of the expiration of
     the offer, at a price of $105 per Share, and which now provide for the
     purchase of such Shares at a price of $107 per Share and (ii) the revised
     terms of the second-step merger to be effected in the event the Revised
     Viacom Offer is consummated (as so revised, the "Revised Viacom Second-Step
     Merger"), which terms had provided for the exchange of (A) 0.93065 shares
     of Viacom Class B Common Stock and (B) 0.30408 shares of Viacom Merger
     Preferred Stock for each remaining Share and which now provide for the
     exchange of (1) 0.93065 shares of Viacom Class B Common Stock, (2) 0.30408
     shares of Viacom Merger Preferred Stock, (3) 0.93065 Contingent Value
     Rights ("CVRs") and (4) 0.5 Warrants (the "Viacom Warrants") to purchase
     Viacom Class B Common Stock for each remaining Share. The Revised Viacom
     Offer is currently scheduled to expire at 12:00 midnight on January 31,
     1994.
 
          Except as described above or in Items 3(b) or 4, Paramount does not
     presently intend to undertake any negotiation in response to the Current
     QVC Offer which relates to or would result in: (i) an extraordinary
     transaction, such as a merger or reorganization, involving Paramount or any
     subsidiary of Paramount; (ii) a purchase, sale or transfer of a material
     amount of assets by Paramount or any subsidiary of Paramount; (iii) a
     tender offer or other acquisition of securities by Paramount; or (iv) any
     material change in the present capitalization or dividend policy of
     Paramount.
 
          (b) The following is a summary of the Viacom Merger Agreement and
     certain related agreements.
 
                            VIACOM MERGER AGREEMENT
 
          The following is a summary of the Viacom Merger Agreement, a copy
     of which is filed as Exhibit No. 83 to the Schedule 14D-9 and is
     incorporated herein by reference. Such summary is qualified in its
     entirety by reference to the Viacom Merger Agreement. For purposes of
     this description, capitalized terms used and not defined have the
     meanings given to such terms in the Viacom Merger Agreement. In addition,
     references in the summary to "Revised Viacom Offer", "Revised Viacom
     Merger" and "Revised Viacom Alternative Merger" shall have the same
     meanings as "Offer", "Merger" and "Alternative Merger", respectively, in
     the Viacom Merger Agreement.
 
                                       6
<PAGE>
       The Revised Viacom Offer
 
          The Viacom Merger Agreement provides that Viacom has amended its
     currently outstanding tender offer to acquire 61,657,432 of the outstanding
     Shares to provide that the purchase price offered for Shares will be $107
     per Share and to extend the expiration date of the Revised Viacom Offer
     until 12:00 midnight on the tenth business day following the date of the
     amendment to the Revised Viacom Offer (such expiration date, as extended
     from time to time, the "Expiration Date"). The obligation of Viacom to
     accept for payment and pay for Shares tendered pursuant to the Revised
     Viacom Offer is subject to the condition that at least 61,657,432 Shares,
     or such greater number of Shares as equals 50.1% of the outstanding Shares
     on a fully diluted basis, will have been tendered to Viacom prior to the
     expiration of the Revised Viacom Offer (the "Minimum Condition"), the
     Rights Condition (as defined below), and certain other conditions that are
     set forth in Annex A to the Viacom Merger Agreement, to which reference is
     hereby made.
 
          Pursuant to the Viacom Merger Agreement, Viacom has expressly reserved
     the right to waive any condition other than the Minimum Condition. Subject
     to certain limitations, Viacom may unilaterally change the terms of the
     Revised Viacom Offer, including increasing the aggregate cash consideration
     to be paid pursuant to the Revised Viacom Offer and increasing the number
     of Shares sought in the Revised Viacom Offer; provided, however, that no
     change in the Revised Viacom Offer may be made without Paramount's consent
     which (i) decreases the number of Shares sought in the Revised Viacom Offer
     below 50.1% of the then outstanding Shares on a fully diluted basis, (ii)
     decreases the aggregate cash consideration payable in the Revised Viacom
     Offer, (iii) changes the form of consideration payable in the Revised
     Viacom Offer (except to the extent QVC (the "Other Offeror") has made such
     changes with the consent of Paramount) or (iv) imposes conditions to the
     Revised Viacom Offer in addition to those set forth in Annex A to the
     Viacom Merger Agreement. Notwithstanding the foregoing sentence, so long as
     the Other Offeror is bound by substantially identical restrictions made for
     the benefit of Paramount, Viacom will not amend the Revised Viacom Offer in
     order to increase by less than $60 million the aggregate cash consideration
     to be paid pursuant to the Revised Viacom Offer or increase the number of
     Shares sought by less than 2% of the outstanding Shares. Subject to the
     terms and conditions of the Revised Viacom Offer, Viacom will pay, as
     promptly as practicable after expiration of the Revised Viacom Offer, for
     all Shares validly tendered and not withdrawn.
 
       The Revised Viacom Merger
 
          The Viacom Merger Agreement provides that, upon the terms and subject
     to the conditions thereof, at the Effective Time, the Company will be
     merged (the "Revised Viacom Merger") with and into Viacom in accordance
     with Delaware Law. As a result of the Revised Viacom Merger, the separate
     corporate existence of the Company will cease and Viacom will continue as
     the Surviving Corporation. Alternatively, if Shearman & Sterling, counsel
     to Viacom, is unable to deliver an opinion, in form and substance
     reasonably satisfactory to Viacom, that the Revised Viacom Merger will
     qualify as a reorganization under Section 368(a) of the Code, Viacom may
     elect to cause the Revised Viacom Merger to be effected by causing a
     subsidiary of Viacom to merge with and into the Company. In such event, the
     separate corporate existence of such subsidiary will cease and the Company
     will continue as the Surviving Corporation as a direct, wholly owned
     subsidiary of Viacom.
 
          Upon consummation of the Revised Viacom Merger, in the event the
     Revised Viacom Offer has been consummated prior to the Effective Time, each
     issued and then outstanding Share (other than any Shares held in the
     treasury of the Company, or owned by Viacom or any direct or indirect
     wholly owned subsidiary of Viacom or of the Company, which Shares will be
     automatically canceled and extinguished, and other than Dissenting Shares
     (as defined below)) will be converted automatically into the right to
     receive (i) 0.93065 shares of Viacom Class B Common Stock, (ii) 0.30408
     shares of Viacom Merger Preferred Stock, (iii) 0.93065 CVRs and (iv) 0.5
     Viacom Warrants.
 
                                       7
<PAGE>
          The Viacom Merger Agreement requires the Company to use its reasonable
     best efforts to obtain the approval of its stockholders for the adoption of
     the Viacom Merger Agreement. If such approval is obtained, and the Revised
     Viacom Offer has not been consummated prior to the Effective Time, the
     Revised Viacom Merger will be consummated on alternative terms (the
     "Revised Viacom Alternative Merger"). Under the Revised Viacom Alternative
     Merger, subject to the election and allocation procedures set forth in the
     Viacom Merger Agreement as described below, each holder of Shares issued
     and outstanding immediately prior to the Effective Time (other than Shares
     held in the treasury of the Company or owned by Viacom or any direct or
     indirect wholly owned subsidiary of Viacom or of the Company, which Shares
     will be automatically canceled and extinguished, and other than Dissenting
     Shares) will be entitled to (i) elect to receive (a) 0.93065 shares of
     Viacom Class B Common Stock, (b) 0.30408 shares of Viacom Merger Preferred
     Stock, (c) 0.93065 CVRs and (d) 0.5 Viacom Warrants in exchange for each of
     such holder's Shares (a "Securities Election"), (ii) elect to receive $107
     in cash in exchange for each of such holder's Shares (a "Cash Election") or
     (iii) indicate that such holder has no preference as to the receipt of
     Viacom Class B Common Stock, Viacom Merger Preferred Stock, CVRs and Viacom
     Warrants (taken together, "Viacom Securities") or cash in exchange for such
     holder's Shares (a "Non-Election").
 
          The aggregate number of Shares to be converted into the right to
     receive cash in the Revised Viacom Alternative Merger (the "Cash Election
     Number") will be equal to 50.1% of the number of Shares outstanding
     immediately prior to the Effective Time, and the aggregate number of Shares
     to be converted into the right to receive Viacom Securities in the Revised
     Viacom Alternative Merger (the "Securities Election Number") shall be equal
     to 49.9% of the number of Shares outstanding immediately prior to the
     Effective Time. If the aggregate number of Shares with respect to which
     Cash Elections have been made plus Dissenting Shares (the "Cash Election
     Shares") exceeds the Cash Election Number, all Shares with respect to which
     Securities Elections have been made (the "Securities Election Shares") and
     all Shares with respect to which Non-Elections have been made (the
     "Non-Election Shares") will be converted upon the Revised Viacom
     Alternative Merger into the right to receive Viacom Securities, and the
     Cash Election Shares (other than Dissenting Shares) will be converted into
     the right to receive a pro rata portion of the cash available to be paid
     pursuant to the Revised Viacom Alternative Merger with the remainder of the
     consideration to be paid in respect of such Shares in Viacom Securities. If
     the aggregate number of Securities Election Shares exceeds the Securities
     Election Number, all Cash Election Shares (other than Dissenting Shares)
     and all Non-Election Shares will be converted into the right to receive
     cash, and all Securities Election Shares will be converted into the right
     to receive a pro rata portion of Viacom Securities available to be paid
     pursuant to the Revised Viacom Alternative Merger with the remainder of the
     consideration to be paid in respect of such Shares in cash. In the event
     that neither the aggregate number of Cash Election Shares exceeds the Cash
     Election Number nor the aggregate number of Securities Election Shares
     exceeds the Securities Election Number, all Cash Election Shares will be
     converted into the right to receive cash, all Securities Election Shares
     will be converted into the right to receive Viacom Securities, and the
     Non-Election Shares, if any, will be converted into the right to receive a
     pro rata portion of Viacom Securities and cash remaining available to be
     paid pursuant to the Revised Viacom Alternative Merger.
 
          The Viacom Merger Agreement provides that, at the Effective Time with
     respect to a merger of the Company with and into Viacom, the Certificate of
     Incorporation and By-Laws of Viacom will be the Certificate of
     Incorporation and By-Laws of the Surviving Corporation. Alternatively, at
     the Effective Time with respect to a merger of a subsidiary of Viacom with
     and into the Company, the Certificate of Incorporation and By-Laws of the
     Company will be amended and restated to read as the Certificate of
     Incorporation and By-Laws of such subsidiary of Viacom.
 
          Pursuant to the Viacom Merger Agreement, the closing of the Revised
     Viacom Merger will take place as promptly as practicable, and in any event
     within two business days, after all closing
                                       8
<PAGE>
     conditions to the Revised Viacom Merger are satisfied or, if permissible,
     waived, unless another date is agreed to in writing by Paramount and
     Viacom.
 
       Terms of Viacom Merger Preferred Stock
 
          The Viacom Merger Preferred Stock will have a liquidation preference
     of $50.00 per share, plus accrued and unpaid dividends, and pay cumulative
     quarterly dividends at the rate of $2.50 per annum per share. The Viacom
     Merger Preferred Stock will be convertible, at the holder's option, at any
     time, into shares of Viacom Class B Common Stock at an initial conversion
     price of $70.00 per share, subject to adjustment. The Viacom Merger
     Preferred Stock will be redeemable for cash, at Viacom's option, in whole
     or in part, at any time after the fifth anniversary of the Effective Time,
     initially at a redemption price of $52.50 per share, and thereafter at
     prices declining to a price of $50.00 per share on and after the tenth
     anniversary of the Effective Time, plus in each case all accrued and unpaid
     dividends. The Viacom Merger Preferred Stock will rank on parity with
     respect to dividend rights and rights upon liquidation with the preferred
     stock to be issued to Blockbuster and NYNEX pursuant to their equity
     investments in Viacom.
 
          The Viacom Merger Preferred Stock will be exchangeable in whole or in
     part, at the option of Viacom, on any dividend payment date beginning on
     the third anniversary of the Effective Time for Viacom's 5% Convertible
     Subordinated Debentures (the "Debentures") at the rate of $50.00 principal
     amount of Debentures for each share of Viacom Merger Preferred Stock.
     Viacom may effect such exchange only if all accrued and unpaid dividends on
     the Viacom Merger Preferred Stock have been paid. The Debentures will have
     substantially the same terms as the Viacom Merger Preferred Stock, but with
     a maturity date 20 years from the Effective Time.
 
          The Viacom Merger Preferred Stock will have no voting rights except
     (i) as otherwise required by law and (ii) the right, along with holders of
     other series of Viacom preferred stock ranking on parity with the Viacom
     Merger Preferred Stock, to elect, voting as a class, two additional
     directors to Viacom's Board in the event of specified dividend arrearages.
 
       Terms of CVRs
 
          Upon maturity, each CVR will represent the right to receive, in cash
     or in the equivalent fair market value (as determined by an independent
     investment bank) of registered securities of Viacom, at Viacom's option,
     the amount by which the Target Price exceeds the greater of the Current
     Market Value and the Minimum Price (each as defined below). The CVRs will
     mature on the first anniversary of the Effective Time (the "Maturity
     Date"), unless otherwise extended, at Viacom's option, to the second
     anniversary of the Effective Time (the "First Extended Maturity Date") or
     the third anniversary of the Effective Time (the "Second Extended Maturity
     Date"). If the Current Market Value equals or exceeds the Target Price at
     the time of maturity, no amount will be payable with respect to the CVRs.
 
          Target Price means (i) at the Maturity Date, $48.00, (ii) at the First
     Extended Maturity Date, $51.00 and (iii) at the Second Extended Maturity
     Date, $55.00, in each case subject to certain antidilution protections with
     respect to the Viacom Class B Common Stock. Current Market Value means (a)
     with respect to the Maturity Date and the First Extended Maturity Date, the
     median of the averages of the closing prices on the American Stock Exchange
     (the "AMEX") of the Viacom Class B Common Stock during each 20 consecutive
     trading day period that begins and ends during the 60 day valuation period
     immediately preceding such maturity date (a "Valuation Period") and (b)
     with respect to the Second Extended Maturity Date, the highest average of
     the closing prices on the AMEX of the Viacom Class B Common Stock during
     any 20 consecutive trading day period within a Valuation Period. Minimum
     Price means $38.00, subject to certain antidilution protections with
     respect to the Viacom Class B Common Stock. Except under certain limited
     circumstances, none of Viacom, Amusements or any of their affiliates may
     trade Viacom Class B Common Stock during the period commencing 10 trading
     days prior to, and ending on the last day of, any Valuation Period.
 
          In the event of certain specified business combination and other
     transactions involving Viacom which would extinguish or diminish the value
     of the Viacom Class B Common Stock, the holders of
                                       9
<PAGE>
     CVRs will be entitled to receive an amount based on a formula similar to
     that applied at the time the CVRs mature. In addition, upon the occurrence
     and continuation of certain specified events of default, the CVRs may be
     declared due and payable, and a default amount, based on a formula
     generally more favorable to holders of CVRs than that applied at the time
     the CVRs mature, will become due and payable and, thereafter, will bear
     interest at a rate of 8% per annum until payment is made.
 
          The CVRs will be issued pursuant to a CVR Agreement. The CVRs will be
     non-interest bearing (other than during a continuation of an event of
     default, as described above), unsecured obligations of Viacom. The CVRs
     will trade separately from the Viacom Class B Common Stock. Viacom will
     use its reasonable best efforts to list the CVRs on the AMEX (or such
     other securities exchange on which the Viacom Class B Common Stock is
     listed). No fraction of a CVR will be issued in the Revised Viacom Merger.
     In lieu thereof, a cash payment will be made in an amount determined in
     accordance with a formula contained in the Viacom Merger Agreement.
 
       Terms of Viacom Warrants
 
          Each Viacom Warrant will entitle its holder to purchase one share of
     Viacom Class B Common Stock per whole Viacom Warrant at any time prior to
     the third anniversary of the Revised Viacom Merger at a price of $60.00,
     payable in cash. The terms of the Viacom Warrants will include customary
     antidilution and other provisions. No fraction of a Viacom Warrant will be
     issued in the Revised Viacom Merger. In lieu thereof, a cash payment will
     be made in an amount determined in accordance with a formula contained in
     the Viacom Merger Agreement.
 
       Dissenting Shares
 
          Notwithstanding any provisions of the Viacom Merger Agreement to the
     contrary, Shares that are (i) outstanding immediately prior to the
     Effective Time and (ii) held by stockholders who (a) have not voted in
     favor of the Revised Viacom Merger or consented thereto in writing, (b)
     have demanded appraisal for such Shares in accordance with Section 262 of
     Delaware Law ("Section 262") and (c) have not withdrawn such demand or
     otherwise forfeited appraisal rights (collectively, the "Dissenting
     Shares"), will not be converted into or represent the right to receive the
     consideration in the Revised Viacom Merger pursuant to the Viacom Merger
     Agreement. Such stockholders will be entitled to receive payment of the
     appraised value of such Shares in accordance with Section 262, except that
     all Dissenting Shares held by stockholders who have failed to perfect,
     withdrawn or lost their rights to appraisal of such Shares under Section
     262 will be deemed to have been converted into and to have become
     exchangeable, as of the Effective Time, for the right to receive, without
     any interest thereon, the consideration in the Revised Viacom Merger
     pursuant to the Viacom Merger Agreement (as if such Shares were
     Non-Election Shares in the case of a Revised Alternative Viacom Merger).
 
       Procedures Regarding the Revised Viacom Offer
 
          Termination of the Revised Viacom Offer. Pursuant to the Viacom Merger
     Agreement, Viacom is required (unless a number of Shares that would satisfy
     the Minimum Condition has been tendered to Viacom prior to the Expiration
     Date) to terminate the Revised Viacom Offer if it has been notified by
     Paramount that (a) a number of Shares that would satisfy the Other Minimum
     Condition (as defined below) has been tendered to the tender offer by the
     Other Offeror to purchase the outstanding Shares (the "Other Offer") at the
     expiration date of the Other Offer (such expiration date, as extended from
     time to time, the "Other Expiration Date") and (b) all conditions to the
     Other Offer, other than the Other Minimum Condition and the conditions
     relating to the Rights Agreement, Article XI of the Paramount Certificate
     of Incorporation, Section 203 of the General Corporation Law of Delaware
     ("Delaware Law") and judicial or governmental injunction, have been waived.
     Viacom will be subject to the obligations contained in the preceding
     sentence for so long as the Other Offeror remains subject to the
     obligations of an agreement (the "Other Exemption Agreement"), containing
     terms for the benefit of Paramount substantially similar to the form of
     exemption agreement attached as an exhibit to the Viacom Merger Agreement
     (the "Viacom Exemption Agreement"); provided, however, that Viacom will not
     be subject to such obligations in the event that the Other Offeror has not
     performed or complied in all material respects with the Other Exemption
     Agreement.
 
                                       10
<PAGE>
          The Viacom Merger Agreement permits Viacom to terminate the Revised
     Viacom Offer at any time, subject to its continuing obligations to
     consummate the Revised Viacom Merger, provided that prior to such
     termination, Viacom shall have determined in good faith that either (i)
     terminating the Revised Viacom Offer will facilitate the earlier
     consummation of the Revised Viacom Merger or (ii) the conditions to the
     Revised Viacom Offer (other than the Minimum Condition and the Rights
     Condition) are unlikely to be satisfied. Notwithstanding the foregoing,
     pursuant to the Viacom Merger Agreement, Viacom has agreed that, without
     the written consent of the Company, Viacom may not terminate the Revised
     Viacom Offer, unless otherwise required to terminate the Revised Viacom
     Offer as described in the preceding paragraph, at any time that all
     conditions to the Revised Viacom Offer have been satisfied or there exists
     no material risk that the conditions will not be satisfied by the
     expiration of the Revised Viacom Offer.
 
          Extension of Expiration Date. Pursuant to the Viacom Merger Agreement,
     Viacom has agreed that, without the written consent of the Company, it may
     not extend the Expiration Date, at any time that all conditions to the
     Revised Viacom Offer have been satisfied or there exists no material risk
     that the conditions will not be satisfied by such Expiration Date, except
     for (i) extensions necessitated by the failure to satisfy a condition at
     the Expiration Date, (ii) extensions required by federal securities law and
     (iii) extensions pursuant to certain provisions of the Viacom Merger
     Agreement.
 
          No extension of the Expiration Date permitted pursuant to the Viacom
     Merger Agreement will be for a period of less than three business days, and
     the Expiration Date will not be extended for any reason beyond 12:00
     midnight on February 14, 1994, subject to certain provisions of the Viacom
     Merger Agreement, or as required by federal securities law to the extent
     that the extension arises due to an event other than a change in the terms
     of the Revised Viacom Offer (the "Final Expiration Date"). Viacom has
     agreed that it will not increase the price per Share payable in the Revised
     Viacom Offer or otherwise amend the Revised Viacom Offer primarily to
     extend the Other Expiration Date.
 
          Pursuant to the Viacom Merger Agreement, in order to cause the Revised
     Viacom Offer and the Other Offer to remain on the same time schedule,
     Viacom has agreed that (i) if the Other Offeror remains subject to the
     Other Exemption Agreement and extends the Other Expiration Date in
     accordance with the Other Exemption Agreement, then Viacom will extend the
     Expiration Date to coincide with the Other Expiration Date, or (ii) if a
     number of shares that would satisfy the Minimum Condition or the minimum
     condition of the Other Offer (the "Other Minimum Condition") (which under
     no circumstances may be less than 50.1% of the outstanding Shares) has not
     been tendered pursuant to either the Revised Viacom Offer or the Other
     Offer at the expiration date of such offers (or a number of Shares that
     would satisfy the Minimum Condition and the Other Minimum Condition has
     been tendered pursuant to both the Revised Viacom Offer and the Other Offer
     prior to the expiration date of such offers), then Viacom will extend the
     Expiration Date for a period of not less than 10 business days. Viacom will
     be subject to the obligations contained in the preceding sentence for so
     long as the Other Offeror remains subject to the obligations of the Other
     Exemption Agreement; provided, however, that Viacom will not be subject to
     such obligations in the event that the Other Offeror has not performed or
     complied in all material respects with the Other Exemption Agreement.
 

          Receipt of Common Stock by Viacom. In the event that a number of
     Shares that would satisfy the Minimum Condition has been tendered in the
     Revised Viacom Offer at the Expiration Date (provided that the Other
     Offeror does not also receive a number of Shares that would satisfy the
     Other Minimum Condition) and, as of such Expiration Date, Viacom has waived
     all conditions to the Revised Viacom Offer (other than the Minimum
     Condition and the conditions relating to the Rights Agreement, Article XI
     of the Paramount Certificate of Incorporation, Section 203 of Delaware Law
     and judicial or governmental injunction), then Viacom has agreed to extend
     the
                                       11

<PAGE>
     Expiration Date to a date 10 business days from the then scheduled
     Expiration Date (or for a period of 5 business days in the event that the
     Other Offer has been terminated prior to the foregoing Expiration Date).
 
       Agreements of Viacom and the Company
 
          Stockholders' Meetings. Pursuant to the Viacom Merger Agreement, the
     Company will call and hold a meeting of its stockholders (the "Company
     Stockholders' Meeting") and Viacom will call and hold a meeting of the
     holders of the Viacom Class A common stock, par value $0.01 per share (the
     "Viacom Stockholders' Meeting" and, together with the Company Stockholders'
     Meeting, the "Stockholders' Meetings"), as promptly as practicable after
     the Registration Statement (defined below) becomes effective, for the
     purpose of considering and taking action on the Viacom Merger Agreement,
     the transactions contemplated thereby and the other matters contemplated
     thereunder (to the extent not previously approved by such stockholders);
     provided, that neither Viacom nor the Company is required to call or hold a
     Stockholders' Meeting while the Revised Viacom Offer remains outstanding.
     Pursuant to the Viacom Merger Agreement, Paramount has represented that the
     affirmative vote of holders of a majority of the outstanding Shares is
     required to approve the Merger. Viacom has agreed to cause all Shares owned
     by it and its subsidiaries to be voted in favor of approval of the Viacom
     Merger Agreement and the transactions contemplated thereby. If Viacom
     acquires at least a majority of the outstanding Shares in the Revised
     Viacom Offer, Viacom will have sufficient voting power to obtain such
     approval, even if no other stockholder of the Company votes in favor of the
     Revised Viacom Merger.
 
          Pursuant to the Viacom Merger Agreement, Viacom has represented that
     the affirmative vote of holders of a majority of the outstanding shares of
     Viacom Class A Common Stock, par value $0.01 per share ("Viacom Class A
     Common Stock"), is necessary to approve: (i) the Viacom Merger Agreement
     and the Revised Viacom Merger and (ii) to the extent necessary, the
     amendment to Viacom's Certificate of Incorporation to increase (x) the
     shares of authorized Viacom Class B Common Stock to a number not less than
     the number sufficient to consummate the transactions contemplated under the
     Viacom Merger Agreement and (y) the size of the Viacom Board to a number
     not less than 13.
 
          Proxy Statement/Registration Statement. The Viacom Merger Agreement
     provides that the Company and Viacom will, as soon as practicable following
     the execution of the Viacom Merger Agreement, prepare and file with the SEC
     an amendment to the joint proxy statement previously filed with the SEC
     relating to the Stockholders' Meetings (the "Proxy Statement"), and, as
     promptly as practicable following consummation of the Revised Viacom Offer,
     Viacom shall prepare and file with the SEC a registration statement on Form
     S-4 (together with any amendments thereto, the "Registration Statement") in
     which the Proxy Statement will be included as a prospectus, in connection
     with the registration under the Securities Act of 1933, as amended (the
     "Securities Act"), of the shares of Viacom Class B Common Stock and Viacom
     Merger Preferred Stock, the CVRs and the Viacom Warrants to be issued to
     Paramount's stockholders in the Revised Viacom Merger, the Viacom Class B
     Common Stock into which such Viacom Merger Preferred Stock is convertible,
     the Viacom Class B Common Stock issuable upon the exercise of the Viacom
     Warrants and the Debentures for which the Viacom Merger Preferred Stock is
     exchangeable. Each of the Company and Viacom has agreed to use all
     reasonable efforts to cause the Registration Statement to become effective
     as promptly as practicable, and to mail the Proxy Statement to its
     stockholders as promptly thereafter as practicable; provided, that no such
     mailing is required while the Revised Viacom Offer remains outstanding. The
     Company and Viacom have agreed that, subject to the respective fiduciary
     duties of the Paramount Board and the Viacom Board under applicable law as
     advised by counsel, the Proxy Statement will include the recommendation of
     the Paramount Board and the Viacom Board in favor of the Revised Viacom
     Merger, and each of the
                                       12
<PAGE>
     Company and Viacom will use its reasonable best efforts to take all action
     necessary to secure the vote of stockholders for approval of the Revised
     Viacom Merger.
 

          Conduct of Business. Each of the Company and Viacom has agreed that
     prior to the Effective Time, unless otherwise consented to by the other
     party, and, except in the case of Viacom, for actions taken by Viacom in
     order to consummate (x) the acquisition of Blockbuster and (y) the 
     transactions contemplated by the Subscription Agreement, dated as of
     January 7, 1994, between Blockbuster and Viacom (the "Blockbuster
     Subscription Agreement"), the businesses of each of the Company and Viacom
     and their respective subsidiaries will in all material respects be 
     conducted in, and each of the Company and Viacom and their respective 
     subsidiaries will not take any material action except in, the ordinary 
     course of business, consistent with past practice. In addition, each of 
     the Company and Viacom will use its reasonable best efforts to preserve 
     substantially intact its business organization, to keep available the 
     services of its and its subsidiaries' current officers, employees and 
     consultants and to preserve its and its subsidiaries' relationships with 
     customers, suppliers and other persons with which it or any of its 
     subsidiaries has significant business relations. By way of amplification 
     and not limitation, Viacom and the Company have agreed that, except as 
     contemplated by the Viacom Merger Agreement, including certain schedules 
     attached thereto, and for any actions taken by Viacom in order to
     consummate the acquisition of Blockbuster or in order to consummate the
     transactions contemplated by the Blockbuster Subscription Agreement, 
     neither Viacom nor the Company nor any of their respective subsidiaries 
     will, prior to the Effective Time, directly or indirectly do, or propose 
     or agree to do, any of the following without the prior written consent of 
     the other (provided that the following restrictions do not apply to any 
     subsidiaries which the Company or Viacom, as the case may be, do not 
     control): (i) amend the Certificate of Incorporation or By-Laws of Viacom 
     or the Company (except, with respect to Viacom, the amendments to its 
     Certificate of Incorporation contemplated by the Viacom Merger Agreement 
     and the filing of the Certificate of Designation for the Viacom Merger 
     Preferred Stock); (ii) issue, sell, pledge, dispose of, grant, encumber 
     or authorize the issuance, sale, pledge, disposition, grant or encumbrance
     of (a) any shares of capital stock of any class of it or any of its 
     subsidiaries, or any options (other than the grant of options in the 
     ordinary course of business consistent with past practice to employees who
     are not executive officers of the Company or Viacom), warrants, convertible
     securities or other rights of any kind to acquire any shares of such 
     capital stock, or any other ownership interest (including, without 
     limitation, any phantom interest), of it or any of its subsidiaries (other
     than the issuance of shares of capital stock in connection with any 
     dividend reinvestment plan or by any Company benefit plan with an employee
     stock fund or employee stock ownership plan feature, consistent with 
     applicable securities laws or the exercise of options, warrants or other 
     similar rights, or conversion of convertible preferred stock, outstanding 
     as of the date of the Viacom Merger Agreement and in accordance with the 
     terms of such options, warrants or rights in effect on the date of the 
     Viacom Merger Agreement or otherwise permitted to be granted pursuant to 
     the Viacom Merger Agreement) or (b) any assets of it or any of its 
     subsidiaries, except for sales in the ordinary course of business or 
     which, individually, do not exceed $10.0 million or which, in the 
     aggregate, do not exceed $25.0 million; (iii) declare, set aside, make
     or pay any dividend or other distribution, payable in cash, stock, property
     or otherwise, with respect to any of its capital stock, except (a) in the
     case of Viacom, with respect to its Series A and Series B Preferred Stock,
     and in the case of the Company, regular quarterly dividends in amounts not
     in excess of $.20 per Share per quarter and payable consistent with past
     practice; provided, that prior to the declaration of any such dividend, the
     Company shall consult with Viacom as to the timing and advisability of
     declaring any such dividend, and (b) dividends declared and paid by a
     subsidiary of either the Company or Viacom, each such dividend to be
     declared and paid in the ordinary course of business consistent with past
     practice; (iv) reclassify, combine, split, subdivide or redeem, purchase or
     otherwise acquire, directly or indirectly, any of its capital stock other
     than acquisitions by a dividend reinvestment plan or by any Company benefit
     plan with an employee stock fund or employee stock ownership plan feature,
     consistent with applicable securities laws; (v) (a) acquire (including,
     without limitation, by merger, consolidation, or acquisition of stock or
                                       13

<PAGE>
     assets) any corporation, partnership, other business organization or any
     division thereof or any assets, except for such acquisitions which,
     individually, do not exceed $10.0 million or which, in the aggregate, do
     not exceed $25.0 million; (b) incur any indebtedness for borrowed money or
     issue any debt securities or assume, guarantee or endorse, or otherwise as
     an accommodation become responsible for, the obligations of any person, or
     make any loans or advances, except (1) for any such indebtedness incurred
     by Viacom in connection with the Revised Viacom Merger or the Revised
     Viacom Offer, (2) the refinancing of existing indebtedness, (3) borrowings
     under commercial paper programs in the ordinary course of business, (4)
     borrowings under existing bank lines of credit in the ordinary course of
     business, or (5) which, in the aggregate, do not exceed $25.0 million; or
     (c) enter into or amend any contract, agreement, commitment or arrangement
     with respect to any matter described in this clause (v); (vi) increase the
     compensation payable or to become payable to its executive officers or
     employees, except for increases in the ordinary course of business in
     accordance with past practices, or grant any severance or termination pay
     to, or enter into any employment or severance agreement with any director
     or executive officer of it or any of its subsidiaries, or establish, adopt,
     enter into or amend in any material respect or take action to accelerate
     any rights or benefits under any collective bargaining, bonus, profit
     sharing, thrift, compensation, stock option, restricted stock, pension,
     retirement, deferred compensation, employment, termination, severance or
     other plan, agreement, trust, fund, policy or arrangement for the benefit
     of any director, executive officer or employee; or (vii) take any action,
     other than reasonable and usual actions in the ordinary course of business
     and consistent with past practice, with respect to accounting policies or
     procedures.
 
          Directors' and Officers' Indemnification/Insurance. Viacom and the
     Company have agreed in the Viacom Merger Agreement that the Certificate of
     Incorporation and By-Laws of the Surviving Corporation will contain the
     provisions with respect to indemnification set forth in the Certificate of
     Incorporation and By-Laws of Viacom on the date of the Viacom Merger
     Agreement, which provisions will not be amended, repealed or otherwise
     modified for a period of six years after the Effective Time in any manner
     that would adversely affect the rights thereunder of individuals who at any
     time prior to the Effective Time were directors or officers of the Company
     in respect of actions or omissions occurring at or prior to the Effective
     Time (including, without limitation, the transactions contemplated by the
     Viacom Merger Agreement), unless such modification is required by law. The
     parties have also agreed in the Viacom Merger Agreement that after the
     Effective Time, the Surviving Corporation will indemnify, defend and hold
     harmless the present and former officers and directors of the Company
     (collectively, the "Indemnified Parties") against all losses, expenses,
     claims, damages, liabilities or amounts that are paid in settlement of,
     with the approval of the Surviving Corporation (which approval shall not
     unreasonably be withheld), or otherwise in connection with any claim,
     action, suit, proceeding or investigation (a "Claim"), based in whole or in
     part on the fact that such person is or was a director or officer of the
     Company and arising out of actions or omissions occurring at or prior to
     the Effective Time (including, without limitation, the transactions
     contemplated by the Viacom Merger Agreement), in each case to the full
     extent permitted under Delaware Law. Viacom and the Company have agreed in
     the Viacom Merger Agreement that the Surviving Corporation will advance
     expenses to each Indemnified Party as incurred to the fullest extent
     permitted by Delaware Law, provided that the recipient thereof provides the
     undertaking to repay such advances contemplated by Delaware Law. Viacom and
     the Company have also agreed in the Viacom Merger Agreement that if any
     such claim, action or proceeding is brought against any Indemnified Party
     (whether arising prior to or after the Effective Time) after the Effective
     Time, the Surviving Corporation will pay the reasonable fees and expenses
     of counsel selected by such Indemnified Party and will use its reasonable
     best efforts to assist in the vigorous defense of such matter.
 
          The Viacom Merger Agreement further provides that, with respect to
     matters occurring prior to the Effective Time, the Surviving Corporation
     will cause to be maintained for three years after
                                       14
<PAGE>
     the Effective Time the current policies of directors' and officers'
     liability insurance maintained by the Company, or may substitute therefor
     policies of at least the same coverage, containing terms and conditions
     which are no less advantageous. The Surviving Corporation will not be
     required to pay premiums for such insurance in excess of an amount equal to
     200% of current annual premiums paid by the Company for such insurance
     (which premiums the Company represented and warranted to be $850,000 in the
     aggregate).
 
          Rights Agreement Amendments. Under the Viacom Merger Agreement the
     Company has agreed to amend the Rights Agreement so that the consummation
     of the Revised Viacom Offer will not cause the Rights issued thereunder to
     become exercisable; provided, however, that Paramount will not be required
     to make such amendments to the Rights Agreement if (i) Viacom has not
     performed or complied in all material respects with all agreements and
     covenants required by the Viacom Merger Agreement to be performed or
     complied with by it on or prior to the consummation of the Revised Viacom
     Offer or (ii) Paramount obtains and there is in force from the Delaware
     Court of Chancery an order declaring that the making of any such amendments
     to the Rights Agreement would be contrary to the fiduciary duties of the
     Paramount Board. Notwithstanding the foregoing, in no event will the
     Paramount Board make an amendment to the Rights Agreement in favor of the
     Other Offeror or any other person without making such amendments in favor
     of Viacom; provided that Paramount will not be obligated to make such
     amendments for Viacom if Viacom has become obligated to terminate the
     Revised Viacom Offer pursuant to the provision in the Viacom Merger
     Agreement described in the second sentence under "Procedures Regarding the
     Revised Viacom Offer--Termination of the Revised Viacom Offer" above.
 
          Except as contemplated by the Viacom Merger Agreement, the Paramount
     Board will not amend the Rights Agreement or redeem the Rights prior to the
     Effective Time except pursuant to the Other Exemption Agreement. As used
     herein, "Rights Condition" means the condition to the Revised Viacom Offer
     that the Paramount Board shall have amended the Rights Agreement as
     described in the preceding paragraph or the rights shall be otherwise
     inapplicable to the Revised Viacom Offer.
 
          Financing. Viacom has delivered to Paramount binding commitments or
     agreements to obtain the financing in an amount sufficient, together with
     the Viacom Class B Common Stock, the Viacom Merger Preferred Stock, the
     CVRs and the Viacom Warrants, to acquire all the Shares in the Revised
     Viacom Offer and the Revised Viacom Merger and to pay all related
     contemplated fees and expenses. Viacom has represented to Paramount that it
     does not know of any fact or circumstance that is reasonably likely to
     result in Viacom's inability to receive the proceeds of such financing.
 
          Further Actions. The Viacom Merger Agreement provides that, subject to
     its terms and conditions, each of the parties thereto will (i) make
     promptly any filings with or applications to the Federal Communications
     Commission (the "FCC") with respect to the transactions contemplated by the
     Viacom Merger Agreement and (ii) use its reasonable best efforts to take,
     or cause to be taken, all appropriate action, and to do or cause to be
     done, all things necessary, proper or advisable under applicable laws and
     regulations to consummate and make effective the transactions contemplated
     by the Viacom Merger Agreement, including, without limitation, using its
     reasonable best efforts to obtain all licenses, permits, consents,
     approvals, authorizations, qualifications and orders of governmental
     authorities and parties to contracts with the Company and Viacom and their
     respective subsidiaries as are necessary for the consummation of the
     transactions contemplated by the Viacom Merger Agreement.
 
          In case at any time after the Effective Time any further action is
     necessary or desirable to carry out the purposes of the Viacom Merger
     Agreement, the proper officers and directors of each
                                       15
<PAGE>
     party to the Viacom Merger Agreement are required to use their reasonable
     best efforts to take all such action.
 
          Board of Directors. Pursuant to the Viacom Merger Agreement, promptly
     following the acceptance for payment of the Shares to be purchased pursuant
     to the Revised Viacom Offer, Paramount will, if requested by Viacom,
     subject to Section 14(f) of the Exchange Act and Rule 14f-1 promulgated
     thereunder, take all actions necessary to cause a majority of directors of
     Paramount to be designated by Viacom; provided that, prior to receipt by
     Viacom of long-form approval by the FCC permitting Viacom to control
     Paramount, Paramount will take all actions necessary to elect the Viacom
     voting trustee to the Paramount Board.
 
          Following the election or appointment of Viacom's designees and prior
     to the Effective Time, any amendment or termination of the Viacom Merger
     Agreement, extension for the performance or waiver of the obligations or
     other acts of Viacom or waiver of Paramount's rights under the Viacom
     Merger Agreement, will require the concurrence of a majority of directors
     of Paramount then in office who were directors on the date of the Viacom
     Merger Agreement or who are designated by a majority of the directors of
     Paramount who were directors on such date.
 
          Transactions With Significant Stockholder. Pursuant to the Viacom
     Merger Agreement, until the tenth anniversary of the Effective Time, Viacom
     will not enter into any agreement with any stockholder (the "Significant
     Stockholder") who beneficially owns more than 35% of the then outstanding
     securities entitled to vote at a meeting of the stockholders of Viacom that
     would constitute a Rule 13e-3 transaction under the Exchange Act (any such
     transaction being a "Going Private Transaction"), unless Viacom provides in
     any agreement pursuant to which such Going Private Transaction will be
     effected that, as a condition to the consummation of such Going Private
     Transaction, (i) the holders of a majority of the shares of each class of
     common stock subject to such Going Private Transaction and not beneficially
     owned by the Significant Stockholder will have voted in favor of the Going
     Private Transaction at the meeting of stockholders called to vote on such
     transaction and (ii) a special committee (the "Special Committee") of the
     Viacom Board comprised solely of the independent directors of Viacom will
     have (a) approved the terms and conditions of the Going Private Transaction
     and recommended that the stockholders vote in favor of such transaction and
     (b) received from its financial advisor a written opinion that the
     consideration to be received by the stockholders (other than the
     Significant Stockholder) in the Going Private Transaction is fair to them
     from a financial point of view. These restrictions will not apply to a
     Significant Stockholder if there exists at the same time another
     stockholder who beneficially holds a greater percentage of outstanding
     Viacom voting securities.
 
          Blockbuster Merger Agreement and Blockbuster Subscription
     Agreement. Pursuant to the Viacom Merger Agreement, Viacom has agreed that,
     from and after the date of the Viacom Merger Agreement, the terms of the
     Agreement and Plan of Merger, dated as of January 7, 1994, between
     Blockbuster and Viacom (the "Blockbuster Merger Agreement") and the
     Blockbuster Subscription Agreement will not, without the consent of
     Paramount, be amended or waived in any manner that would have a material
     adverse effect on the value of the aggregate consideration to be received
     by the Paramount stockholders pursuant to the terms of the Revised Viacom
     Offer and the Revised Viacom Merger taken together.
 
          Other Agreements of Viacom and the Company. The Viacom Merger
     Agreement also contains provisions with respect to: (i) the qualification
     of a merger of the Company with and into Viacom or a subsidiary of Viacom
     as a reorganization under Section 368(a) of the federal tax code; (ii) the
     parties' obligations with respect to the Company's stock options and
     employee benefit plans; (iii) the avoidance of defaults and other
     occurrences under Company debt instruments; (iv) the coordination of public
     announcements; (v) the listing of shares of Viacom Class B Common Stock and
     Viacom Merger Preferred Stock, the CVRs and the Viacom Warrants on the
     AMEX; (vi) the
                                       16
<PAGE>
     treatment of securities held by affiliates; (vii) conveyance taxes; (viii)
     the assumption of debt and leases; and (ix) certain state and local taxes.
 
       Representations and Warranties
 
          The Viacom Merger Agreement contains various customary representations
     and warranties of the parties thereto including representations by each of
     the Company and Viacom regarding its capitalization, the absence of certain
     changes or events concerning their respective businesses, compliance with
     law, litigation, employee benefit plans, trademarks, patents and
     copyrights, taxes and other matters. Pursuant to the Viacom Merger
     Agreement, Paramount has also represented to Viacom that Paramount has
     taken all necessary action so that the restrictions on business
     combinations contained in Section 203 of Delaware Law and Article XI of
     Paramount's Certificate of Incorporation will not apply with respect to or
     as a result of the transactions contemplated by the Viacom Merger
     Agreement. The Viacom Merger Agreement also contains a representation made
     by Viacom that, since September 12, 1993, neither Viacom nor, to Viacom's
     knowledge, its affiliates have purchased or sold certain securities of
     Viacom and Viacom is without knowledge of any such trading.
 
          Pursuant to the Viacom Merger Agreement, certain representations and
     warranties made by Paramount will be deemed to be made on September 12,
     1993 and not made on the date of the Viacom Merger Agreement. Such
     representations and warranties do not include, among others, those which
     address matters as of a particular date and those with respect to actions
     to make inapplicable certain restrictions on business combinations
     contained in Section 203 of Delaware Law and Article XI of Paramount's
     Certificate of Incorporation and with respect to amending the Rights
     Agreement to permit consummation of the Revised Viacom Offer.
 
          Pursuant to the Viacom Merger Agreement, Viacom has confirmed that
     certain representations and warranties of Blockbuster with respect to SEC
     filings, Blockbuster's financial statements, the absence of certain changes
     or events and the absence of litigation contained in the Blockbuster Merger
     Agreement will be true and correct as of the date of the Viacom Merger
     Agreement and as of the date of the consummation of the Revised Viacom
     Offer, except as would not have a material adverse effect on the financial
     condition of Paramount, Viacom and Blockbuster and their subsidiaries taken
     as a whole.
 
       Conditions to the Revised Viacom Merger
 
          The obligations of Viacom and the Company to consummate the Revised
     Viacom Merger and the other transactions contemplated by the Viacom Merger
     Agreement, whether or not the Revised Viacom Offer has been previously
     consummated, are subject to the satisfaction or, where legally permissible,
     waiver of various conditions, including (i) the effectiveness of the
     Registration Statement and the absence of any stop order suspending the
     effectiveness thereof and any proceedings for that purpose initiated by the
     Commission; (ii) the approval of the Viacom Merger Agreement by the
     requisite number of votes of holders of Shares and the approval of the
     Revised Viacom Merger and the Viacom Merger Agreement and the other matters
     thereunder requiring stockholder approval (to the extent not previously
     approved) by the requisite number of votes of holders of Viacom Class A
     Common Stock, as described above; (iii) no governmental entity having
     enacted, issued, promulgated, enforced or entered any statute, rule,
     regulation, executive order, decree, injunction or other order (whether
     temporary, preliminary or permanent) which is in effect and which
     materially restricts, prevents or prohibits consummation of the Revised
     Viacom Merger or any transaction contemplated by the Viacom Merger
     Agreement; provided, however, that the parties have agreed to use their
     reasonable best efforts to cause any such decree, judgment, injunction or
     other order to be vacated or lifted; and (iv) the shares of Viacom Class B
     Common Stock and Viacom Merger Preferred Stock, the CVRs and the Viacom
     Warrants issuable to stockholders of the Company in accordance with the
     terms of the Viacom Merger Agreement being authorized for listing on the
     AMEX upon official notice of issuance.
 
                                       17
<PAGE>
          The obligations of Viacom to effect the Revised Viacom Alternative
     Merger are also subject to the following conditions: (i) each of the
     representations and warranties of the Company contained in the Viacom
     Merger Agreement being true and correct as of the Effective Time as though
     made on and as of the Effective Time, except (a) for changes specifically
     permitted by the Viacom Merger Agreement and (b) that those representations
     and warranties which address matters only as of a particular date are
     required to remain true and correct as of such date, except in any case for
     such failures to be true and correct which would not, individually or in
     the aggregate, have a material adverse effect on the Company; (ii) the
     Company having performed or complied in all material respects with all
     agreements and covenants required by the Viacom Merger Agreement to be
     performed or complied with by it on or prior to the Effective Time; and
     (iii) since the date of the Viacom Merger Agreement, there being no change,
     occurrence or circumstance in the business, results of operations or
     financial condition of the Company or any of its subsidiaries having or
     reasonably likely to have, individually or in the aggregate, a material
     adverse effect on the business, results of operations or financial
     condition of the Company and its subsidiaries, taken as a whole.
 
          The obligations of the Company to effect the Revised Viacom Merger and
     the other transactions contemplated by the Viacom Merger Agreement, whether
     or not the Revised Viacom Offer has been previously consummated, are also
     subject to the following conditions: (i) each of the representations and
     warranties of Viacom contained in the Viacom Merger Agreement being true
     and correct as of the Effective Time, as though made on and as of the
     Effective Time, except (a) for changes specifically permitted by the Viacom
     Merger Agreement and (b) that those representations and warranties which
     address matters only as of a particular date are required to remain true
     and correct as of such date, except in any case for such failures to be
     true and correct which would not, individually or in the aggregate, have a
     material adverse effect on Viacom; (ii) Viacom having performed or complied
     in all material respects with all agreements and covenants required by the
     Viacom Merger Agreement to be performed or complied with by it on or prior
     to the Effective Time; (iii) since the date of the Viacom Merger Agreement,
     there being no change, occurrence or circumstance in the business, results
     of operations or financial condition of Viacom or any of its subsidiaries
     having or reasonably likely to have, individually or in the aggregate, a
     material adverse effect on the business, results of operations or financial
     condition of Viacom and its subsidiaries, taken as a whole; and (iv) Viacom
     having filed with the Secretary of State of the State of Delaware a
     certificate of amendment to Viacom's Certificate of Incorporation pursuant
     to which the amendments required by the Viacom Merger Agreement became
     effective.
 
      Termination
 
          The Viacom Merger Agreement may be terminated at any time prior to the
     Effective Time, whether before or after the stockholders of the Company
     have approved the Viacom Merger Agreement and the Revised Viacom Merger or
     the stockholders of Viacom have approved the issuance of the shares of
     Viacom Class B Common Stock pursuant to the Viacom Merger Agreement, (a) by
     mutual consent of the Company and Viacom; (b) by Viacom, prior to
     consummation of the Revised Viacom Offer, or the Company, upon a breach by
     the other party of any of its representations, warranties, covenants or
     agreements set forth in the Viacom Merger Agreement, or if any
     representation or warranty of the other party shall have become untrue, in
     either case such that the conditions relating to such other party's
     representations, warranties, agreements or covenants would be incapable of
     being satisfied by July 31, 1994 (provided that in any case, a wilful
     breach will be deemed to cause such conditions to be incapable of being
     satisfied); (c) by either Viacom or the Company, if any permanent
     injunction or action by any governmental entity preventing the consummation
     of the Revised Viacom Merger shall have become final and nonappealable; (d)
     by either Viacom or the Company, if the Revised Viacom Merger shall not
     have been consummated before July 31, 1994; provided, however, that the
     Viacom Merger Agreement may be extended by written notice of either Viacom
     or the Company to a date not later than
                                       18
<PAGE>
     September 30, 1994, if the Revised Viacom Merger shall not have been
     consummated as a direct result of Viacom or the Company having failed by
     July 31, 1994 to receive all required regulatory approvals or consents with
     respect to the Revised Viacom Merger; (e) by either Viacom or the Company,
     if the Viacom Merger Agreement and the Revised Viacom Merger fail to
     receive the requisite vote for approval and adoption by the stockholders of
     the Company or Viacom at the Stockholders' Meetings.
 
          Viacom may also terminate the Viacom Merger Agreement if (i) the
     Paramount Board withdraws, modifies or changes its recommendation of the
     Viacom Merger Agreement, the Revised Viacom Merger or the Revised Viacom
     Offer in a manner adverse to Viacom or has resolved to do so; provided,
     that a statement by the Paramount Board that it is neutral or unable to
     take a position with respect to the Revised Viacom Offer after the
     commencement or amendment of a tender offer by a third party will not be
     deemed to constitute a withdrawal, modification or change of its
     recommendation of the Viacom Merger Agreement if the
     Solicitation/Recommendation Statement on Schedule 14D-9 relating to such
     third party tender offer recommends rejection of such tender offer and the
     Paramount Board reconfirms its recommendation of the Revised Viacom Offer;
     (ii) the Paramount Board has recommended to the stockholders of the Company
     a Competing Transaction (as defined below); (iii) Viacom has not
     consummated the Revised Viacom Offer and a tender offer or exchange offer
     for 30% or more of the outstanding shares of capital stock of the Company
     is commenced, and the Paramount Board recommends that the stockholders of
     the Company tender their shares in such tender or exchange offer; or (iv)
     Viacom has not consummated the Revised Viacom Offer and any person has
     acquired beneficial ownership or the right to acquire beneficial ownership
     or any "group" (as such term is defined under Section 13(d) of the Exchange
     Act and the rules and regulations promulgated thereunder) shall have been
     formed which beneficially owns, or has the right to acquire "beneficial
     ownership" (as defined in the Company's shareholder rights agreement) of,
     more than 30% of the then outstanding shares of capital stock of the
     Company.
 
          The Company may also terminate the Viacom Merger Agreement if (a) the
     Paramount Board (i) fails to make or withdraws or modifies its
     recommendation of the Revised Viacom Offer or the Revised Viacom Merger if
     there exists at such time a tender offer or exchange offer or a proposal by
     a third party to acquire the Company pursuant to a merger, consolidation,
     share exchange, business combination, tender or exchange offer or other
     similar transaction or (ii) recommends to the Company's stockholders
     approval or acceptance of any of the foregoing, in each case only if the
     Paramount Board, after consultation with and based upon the advice of legal
     counsel, determines that such action is necessary for the Paramount Board
     to comply with its fiduciary duties to stockholders under applicable law;
     and (b) if due to an occurrence or circumstance that would result in a
     failure to satisfy any of the conditions set forth in Annex A to the Viacom
     Merger Agreement or otherwise, (i) the Revised Viacom Offer expires without
     the purchase of Shares thereunder or Viacom is obligated under the terms of
     the Viacom Merger Agreement to terminate the Revised Viacom Offer as a
     result of the circumstances described in the second sentence under
     "Procedures Regarding the Revised Viacom Offer--Termination of the Revised
     Viacom Offer" above, or (ii) Viacom fails to accept for payment Shares
     pursuant to the Revised Viacom Offer prior to 9:00 a.m. on the first
     business day following the Final Expiration Date, unless such failure is
     caused by or results from the failure of Paramount to perform its
     obligations under the Viacom Merger Agreement or results from the
     termination of the Revised Viacom Offer by Viacom under certain limited
     circumstances.
 
          "Competing Transaction" means any of the following involving the
     Company or any of its subsidiaries: (i) any merger, consolidation, share
     exchange, business combination, or other similar transaction; (ii) any
     disposition of 30% or more of the assets of the Company and its
     subsidiaries, taken as a whole, in a single transaction or series of
     transactions; (iii) any tender offer or exchange
                                       19
<PAGE>
     offer for 30% or more of the outstanding shares of capital stock of the
     Company or the filing of a registration statement under the Securities Act
     in connection therewith; (iv) any person having acquired beneficial
     ownership or the right to acquire beneficial ownership of, or any "group"
     (as such term is defined under Section 13(d) of the Exchange Act and the
     rules and regulations promulgated thereunder) having been formed which
     beneficially owns or has the right to acquire beneficial ownership of, 30%
     or more of the then outstanding shares of capital stock of the Company; or
     (v) any public announcement of a proposal, plan or intention to do any of
     the foregoing or any agreement to engage in any of the foregoing.
 
          In the event of termination of the Viacom Merger Agreement by either
     Viacom or the Company, the Viacom Merger Agreement will become void and
     there will generally be no liability or obligation on the part of Viacom or
     the Company, except with respect to a wilful breach of the Viacom Merger
     Agreement, the confidential treatment of nonpublic information and a
     limited number of other provisions. Notwithstanding the foregoing, if
     Viacom or Paramount has terminated the Viacom Merger Agreement pursuant to
     its terms, and if Viacom continues the Revised Viacom Offer, the Viacom
     Exemption Agreement, attached as an exhibit to the Viacom Merger Agreement,
     will become effective.
 
      Amendment
 
          Subject to applicable law, the Viacom Merger Agreement may be amended
     by action taken by or on behalf of the respective Boards of Directors of
     Viacom or the Company at any time prior to the Effective Time. After
     approval of the Revised Viacom Merger by the stockholders of the Company or
     Viacom, no amendment which under applicable law may not be made without the
     approval of the stockholders of the Company or Viacom, may be made without
     such approval.
 
      Waiver
 
          At any time prior to the Effective Time, either party to the Viacom
     Merger Agreement may (i) extend the time for the performance of any of the
     obligations or other acts of the other party, (ii) waive any inaccuracies
     in the representations and warranties of the other party contained in the
     Viacom Merger Agreement or in any document delivered pursuant to the Viacom
     Merger Agreement and (iii) waive compliance by the other party with any of
     the agreements or conditions contained in the Viacom Merger Agreement.
 
          Each of Paramount and Viacom agree that nothing contained in the
     Viacom Merger Agreement will constitute a waiver of any rights, claims or
     defenses of Viacom or Paramount created by or arising under the Amended and
     Restated Agreement and Plan of Merger, dated as of October 24, 1993,
     between Paramount and Viacom, as subsequently amended, or the Stock Option
     Agreement, dated as of September 12, 1993, between Paramount and Viacom, as
     subsequently amended, all of which rights, claims and defenses are
     expressly reserved.
 
       Fees and Expenses
 
          All costs and expenses, including, without limitation, fees and
     disbursements of counsel, financial advisors and accountants, incurred by
     the Company and Viacom in connection with the Viacom Merger Agreement will
     be borne solely and entirely by the party which incurred such costs and
     expenses; provided, however, that all costs and expenses related to
     printing, filing and mailing the Registration Statement and the Proxy
     Statement and all related filing fees will be borne equally by the Company
     and Viacom.
 
                                       20
<PAGE>
       Specific Performance
 
          Pursuant to the Viacom Merger Agreement, the Company and Viacom have
     agreed that irreparable damage would occur in the event any provision of
     the Viacom Merger Agreement was not performed in accordance with its terms
     and that the parties will be entitled to specific performance of the terms
     of the Viacom Merger Agreement.
 
       Governing Law
 
          Except to the extent that Delaware Law is mandatorily applicable to
     the Revised Viacom Merger and the rights of stockholders of Paramount and
     Viacom, the Viacom Merger Agreement provides that it will be governed by
     the laws of the State of New York.
 
       Definitions and Time Periods
 
          For purposes of the Viacom Merger Agreement, (i) "business day" has
     the meaning set forth in Rule 14d-1(c)(6) as promulgated under the Exchange
     Act and (ii) "fully diluted basis" means giving effect to the Shares then
     outstanding plus other Shares issuable upon the exercise of the then
     exercisable options.
 
          For purposes of computing any time period under the Viacom Merger
     Agreement, the computation will be governed by Rule 14d-1(c)(6) as
     promulgated under the Exchange Act.
 
                            VIACOM VOTING AGREEMENT
 
          In connection with the Viacom Merger Agreement, Paramount and
     Amusements executed a voting agreement (the "Viacom Voting Agreement"), a
     copy of which is filed as Exhibit No. 84 to the Schedule 14D-9 and is
     incorporated herein by reference.
 

          Pursuant to the Viacom Voting Agreement, Amusements has agreed to vote
     all shares of Viacom Class A Common Stock held by it (i) in favor of the
     Viacom Merger (as defined in the Viacom Merger Agreement), the Viacom
     Merger Agreement (as amended from time to time) and the transactions
     contemplated by the Viacom Merger Agreement, including, but not limited to,
     the amendments to the Certificate of Incorporation of Viacom contemplated
     thereby, and (ii) against any proposal for any recapitalization, merger,
     sale of assets or other business combination between Viacom and any person
     or entity (other than the Viacom Merger and any merger of Blockbuster with
     Viacom) or any other action or agreement that would result in a breach of
     any covenant, representation or warranty or any other obligation or
     agreement of Viacom under the Viacom Merger Agreement or which could result
     in any of the conditions to Viacom's obligations under the Viacom Merger
     Agreement not being fulfilled.

 
                           RIGHTS AGREEMENT AMENDMENT
 
          In connection with the Viacom Merger Agreement, Paramount executed
     Amendment No. 6 to the Rights Agreement ("Rights Amendment No. 6"). Rights
     Amendment No. 6 provides that, among other things, Viacom will not become
     an "Acquiring Person" and that no "Triggering Event", "Stock Acquisition
     Date" or "Distribution Date" (as such terms are defined in the Rights
     Agreement) will occur as a result of: (a) the approval, execution or
     delivery of the Viacom Merger Agreement or (b) the consummation of the
     Viacom Merger (as defined in the Viacom Merger Agreement), provided that no
     shares of capital stock are acquired pursuant to the Revised Viacom Offer.
     Although the Rights Agreement does not presently permit the consummation of
     the Revised Viacom Offer, Paramount has, pursuant to the Viacom Merger
     Agreement, agreed to amend the
                                       21
<PAGE>
     Rights Agreement to permit such consummation subject to certain conditions
     and exceptions as described above under "Agreements of Viacom and the
     Company--Rights Agreement Amendments".
 
                           VIACOM EXEMPTION AGREEMENT
 
          Concurrently with the execution of the Viacom Merger Agreement, the
     Viacom Exemption Agreement terminated by its terms. The Viacom Exemption
     Agreement will again become effective if the Viacom Merger Agreement is
     terminated in accordance with its terms and Viacom continues the Revised
     Viacom Offer.
 
          Except as described above or in Items 3(b) or 4, there are no
     transactions, board resolutions, agreements in principle or signed
     contracts in response to the Current QVC Offer which relate to or would
     result in one or more of the matters referred to in Item 7(a).
 
ITEM 8. ADDITIONAL INFORMATION TO BE FURNISHED
 
     The response to Item 8 is hereby supplemented and amended as follows:
 
          By letter to Paramount dated January 19, 1994, Viacom expressly
     reserved all of its rights, claims and defenses with respect to any and all
     amounts due under either the termination fee provisions of the Restated
     Merger Agreement between Viacom and Paramount (which was terminated by
     Paramount on December 22, 1993) or the Stock Option Agreement between
     Viacom and Paramount. Viacom stated that, to the extent necessary to
     reserve such rights, such letter should be viewed as a demand for payment
     of the termination fee pursuant to Section 8.05 of the Restated Merger
     Agreement and as a Put Notice pursuant to Section 3.03(a) of the Stock
     Option Agreement. Viacom also stated that, consistent with its prior
     representations, it will not seek to enforce the foregoing demand in a
     manner that would interfere with the ongoing bidding process for Paramount.
     A copy of Viacom's letter is filed as Exhibit No. 85 to the Schedule 14D-9
     and is incorporated herein by reference.
 
          On January 20, 1994, QVC's attorneys delivered a letter to Paramount,
     attached to which was a memorandum to QVC from QVC's financial advisor
     comparing the QVC and Viacom acquisition proposals. The letter and the
     attached memorandum were distributed to each member of the Paramount Board
     in connection with its January 21, 1994 meeting. A copy of the letter
     (together with the memorandum) is filed as Exhibit No. 86 to the Schedule
     14D-9 and is incorporated herein by reference.
 

          On January 21, 1994, Viacom's attorneys delivered a letter to
     Paramount, attached to which was a memorandum to Viacom from Viacom's
     financial advisor responding to the January 20 memorandum of QVC's
     financial advisor. The letter and the attached memorandum were distributed
     to each member of the Paramount Board. A copy of the letter (together with
     the memorandum) is filed as Exhibit No. 87 to the Schedule 14D-9 and is
     incorporated herein by reference.

 
                                       22
<PAGE>
ITEM 9. MATERIAL TO BE FILED AS EXHIBITS
 
     The response to Item 9 is hereby supplemented and amended to add the
following:
 
        Exhibit 78     --Notice of Termination dated January 21, 1994 delivered
                         by Paramount to QVC.
 
        Exhibit 79     --Exemption Agreement, dated as of January 21, 1994,
                         between QVC and Paramount.
 
        Exhibit 80     --Press Release issued by Paramount on January 21, 1994.
 
        Exhibit 81     --Letter to Stockholders of Paramount dated January 24,
                         1994 with respect to the Current QVC Offer and the
                         Revised Viacom Offer.
 
        Exhibit 82     --Opinion of Lazard dated January 21, 1994.
 
        Exhibit 83     --Agreement and Plan of Merger, dated as of January 21,
                         1994, between Paramount and Viacom.
 
        Exhibit 84     --Voting Agreement, dated as of January 21, 1994, between
                         Paramount and Amusements.
 
        Exhibit 85     --Letter from Viacom to Paramount dated January 19, 1994.
 
        Exhibit 86     --Letter from Wachtell, Lipton, Rosen & Katz to Paramount
                         dated January 20, 1994.
 
        Exhibit 87     --Letter from Shearman & Sterling to Paramount dated
                         January 21, 1994.
 
                                       23
<PAGE>
                                   SIGNATURE
 
     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this Statement is true, complete and
correct.
 
                                          PARAMOUNT COMMUNICATIONS INC.
 
                                          By       /s/ DONALD ORESMAN
                                             ..................................
                                             Name: Donald Oresman
                                             Title: Executive Vice President
 
Dated: January 24, 1994
 
                                       24


<PAGE>

                                                            ANNEX A

LAZARD FRERES & CO.

                                        NEW YORK


                                        January 21, 1994

The Board of Directors
Paramount Communications Inc.
15 Columbus Circle
New York, NY 10023-7780

Dear Members of the Board:

      We refer to our written opinions to you set forth in
the letter, dated January 12, 1994 (the "January 12, 1994
Letter"). You have requested our opinion, as of this date, as
to the relationship from a financial point of view of the
Amended Viacom Transaction Consideration (as defined in the
January 12, 1994 Letter), as further amended by Viacom on
January 18, 1994 pursuant to the Amended Viacom Proposal (as
defined below), to the QVC Transaction Consideration (as
defined below).

      As stated in the January 12, 1994 Letter, we 
understand that the proposed acquisition by QVC Network, Inc.
("QVC") of all of the outstanding shares of common stock (the
"Common Stock") of Paramount Communications Inc. ("Paramount")
by means of a cash tender offer (the "QVC Offer") by QVC, 
followed by a proposed second-step merger of Paramount and QVC
(the "QVC Second-Step Merger"; collectively with the QVC Offer,
the "QVC Two-Step Transaction") is to be effected pursuant to
the Agreement and Plan of Merger, dated as of December 22,
1993, between QVC and Paramount (the "QVC Merger Agreement"),
whereby (i) QVC is offering to purchase 61,607,894 shares of
Common Stock, or such greater number as equals 50.1% of the
outstanding shares of Common Stock, at a purchase price of
$92.00 per share in cash, and (ii) following completion of the
QVC Offer, Paramount would be merged into QVC in the QVC
Second-Step Merger, and each share of Common Stock not
purchased in the QVC Offer (other than shares of Common Stock
held in the treasury of Paramount or owned by Paramount or any


                              A-1

<PAGE>

The Board of Directors
Paramount Communications Inc.
January 21, 1994
Page 2


direct or indirect wholly-owned subsidiary of Paramount or QVC
or shares of Common Stock held by those Stockholders (as
defined below) who exercise and perfect stockholders appraisal
rights under Delaware law) would be converted into the right to
receive (a) 1.43 shares of common stock of QVC (the "QVC Common 
Stock "), (b) 0.32 shares of a new series 6% cumulative
non-convertible exchangeable preferred stock of QVC (the "QVC
Merger Preferred Stock") and (c) 0.32 warrants to purchase one
share of QVC Common Stock at a price of $70.34 per share,
exercisable at any time by the holder prior to the tenth
anniversary of the QVC Second-Step Merger (the "QVC Warrants")
(the aggregate consideration payable to holders of Common Stock
(the "Stockholders") pursuant to the QVC Offer set forth in 
clause (i) and the aggregate consideration payable to
Stockholders pursuant to the QVC Second-Step Merger set forth
in subclauses (a), (b) and (c) of clause (ii) is collectively
referred to as the "QVC Transaction Consideration"). We also
understand that the QVC Merger Agreement provides that the QVC
Merger Preferred Stock will pay cumulative quarterly dividends
at a rate of $3.00 per annum per share, will have a liquidation
preference of $50.00 per share, will be redeemable for cash by
QVC at declining redemption premiums on and after the fifth
anniversary of the QVC Second-Step Merger and will be
exchangeable by QVC into QVC's 6% subordinated debentures (the
"QVC Debentures") at an exchange rate of $50.00 principal
amount of QVC Debenture per share of QVC Merger Preferred Stock
on and after the third anniversary of the QVC Second-Step 
Merger. In addition, we understand that the QVC Warrants will
be exercisable with cash or by using an equivalent amount of
liquidation preference of QVC Merger Preferred Stock or
principal amount of QVC Debentures and will be redeemable for
cash by QVC, at its option, at $15.00 per QVC Warrant on and
after the fifth anniversary of the QVC Second-Step Merger.

      In addition, we understand that, as set forth in
(i) the written proposal submitted to Paramount by Viacom Inc.
("Viacom") on January 18, 1994 and (ii) Amended Number 25 to
the Tender Offer Statement on Schedule 14D-1 filed by Viacom,
National Amusements, Inc., Mr. Summer M. Redstone and
Blockbuster Entertainment Corporation ("Blockbuster") with the
Securities and Exchange Commission (the "Commission") on
January 18, 1994, (the "Viacom Tender Offer Statement")
(collectively, the "Amended Viacom Proposal"), Viacom amended
the terms of the cash tender offer (the "Viacom Offer") that it
had commenced on October 25, 1993. Under the Amended Viacom
Proposal, (a) Viacom is offering in the Viacom Offer to 
purchase 61,657,432 shares of Common Stock, or such greater
number as equals 50.1% of the outstanding shares of Common 
Stock, at a purchase price of $107.00 per share in cash, and
(b) following completion of the Viacom Offer, in accordance


                              A-2


<PAGE>

The Board of Directors
Paramount Communications Inc.
January 21, 1994
Page 3

with the form of Agreement and Plan of Merger, between Viacom
and Paramount (the "Form Viacom Merger Agreement") that is
attached to the Exemption Agreement, dated December 22, 1993,
between Viacom and Paramount (the "Viacom Exemption
Agreement"), Paramount would be merged into Viacom in the
proposed second-step merger between Viacom and Paramount (the
"Viacom Second-Step Merger"; collectively with the Viacom
Offer, the "Viacom Two-Step Transaction"), and each share of
Common Stock not purchased in the Viacom Offer (other than
shares of Common Stock held in the treasury of Paramount or
owned by Paramount or any direct or indirect wholly-owned
subsidiary of Paramount or Viacom or shares of Common Stock
held by those Stockholders who exercise and perfect
stockholders appraisal rights under Delaware law) would be
converted into the right to receive (1) 0.93065 shares of
Class B common stock of Viacom (the "Viacom Class B Common
Stock"), (2) 0.30408 shares of a new series of Viacom
cumulative convertible exchangeable preferred stock (the
"Viacom Merger Preferred Stock"), (3) 0.5 warrants to purchase
one share of Viacom Class B Common Stock at a price of $60.00
per share, exercisable at any time by the holder prior to the
third anniversary of the Viacom Second-Step Merger and
(4) 0.93065 contingent value rights of Viacom (the "Viacom
CVRs") having the terms described below (the aggregate
consideration payable to Stockholders pursuant to the Viacom
Offer set forth in clause (a) and the aggregate consideration
payable to Stockholders pursuant to the Viacom Second-Step 
Merger set forth in subclauses (1), (2), (3) and (4) of 
clause (b) is collectively referred to as the "Revised Viacom
Transaction Consideration"). We also understand that the
Amended Viacom Proposal provides that each Viacom CVR will
represent the right on the first anniversary of the Viacom
Second-Step Merger to receive in cash or securities, at
Viacom's election, the amount by which the Average Trading 
Value (as defined in the Amended Viacom Proposal and as
described below) of Viacom Class B Common Stock is less than a
minimum price of $48.00 per share of Viacom Class B Common
Stock, and Viacom will have the right, in its sole discretion,
to extend the payment measurement dates of the Viacom CVR by
one year, in which case the minimum price will increase to
$51.00 per share of Viacom Class B Common Stock, and a further
one year extension right which, if exercised, would increase
the minimum price to $55.00 per share of Viacom Class B Common
Stock. As used in the Amended Viacom Proposal, the "Average 
Trading Value" will be based upon the market prices of Viacom
Class B Common Stock during the 60 trading days ending on the 
last day of the relevant period and is subject to a floor of
$38.00 per share of Viacom Class B Common Stock.


                              A-3
<PAGE>

The Board of Directors
Paramount Communications Inc.
January 21, 1994
Page 4

        Lazard Freres & Co. has from time to time acted as
financial advisor to Paramount and has acted as its financial
advisor in connection with proposed QVC Two-Step Transaction
and proposed Viacom Two-Step Transaction. As you know, a
General Partner of our firm is a member of Paramount's Board of
Directors. In addition, we have from time to time in the past
provided, and we are currently providing, in matters unrelated
to Paramount, financial advisory or financing services to one
or more of the respective equity investors in Viacom and QVC,
or persons engaged in pending transactions with one or more of
such investors, and we have received, or expect to receive,
fees for the rendering of such services. In connection with
our opinions set forth in this letter, we have, among other
things:

        (i) reviewed the terms and conditions of (a) the
      written proposal submitted by QVC on December 20,
      1993, Amendment Number 21 to the Tender Offer 
      Statement Schedule 14D-1 filed by QVC on December 23,
      1993 with the Commission, and the QVC Merger Agreement
      (including the form Exemption Agreement between QVC
      and Paramount attached thereto) and (b) the Amended
      Viacom Proposal, the Viacom Tender Offer Statement and
      the Viacom Exemption Agreement (including the Form
      Viacom Merger Agreement attached thereto);

        (ii) reviewed the terms and conditions of the
      Agreement and Plan of Merger, dated as of January 7,
      1994, between Viacom and Blockbuster (the "Blockbuster
      Merger Agreement"), and the Subscription Agreement,
      dated January 7, 1994, between Viacom and Blockbuster,
      analyzed the Amended Viacom Proposal both with and
      without giving effect to the consummation of the
      proposed merger between Viacom and Blockbuster
      contemplated by the Blockbuster Merger Agreement and
      observed that the proposed merger between Viacom and
      Blockbuster is subject to the approval of the
      stockholders of Blockbuster;

        (iii) analyzed certain historical business and
      financial information relating to Paramount, Viacom,
      QVC and Blockbuster, including (a) the Annual Reports
      to Stockholders and the Annual Reports on Form 10-K of
      Paramount for each of the fiscal years ended
      October 31, 1988 through 1992, the Transaction Report
      on Form 10-K of Paramount for the period from
      November 1, 1992 through April 30, 1993 and Quarterly
      
                              A-4


<PAGE>

The Board of Directors
Paramount Communications Inc.
January 21, 1994
Page 5

      Reports on Form 10-Q of Paramount for the quarters
      ended January 31, April 30 and July 31 for each of the
      same fiscal years and for the quarters ended January
      31, April 30, July 31 and October 31, 1993, (b) the
      Annual Reports to Stockholders and the Annual Reports
      on Form 10-K of Viacom for each of the fiscal years
      ended December 31, 1988 through 1992, and Quarterly
      Reports on Form 10-Q of Viacom for the quarters ended
      March 31, June 30 and September 30 for each of the
      same fiscal years, and for the quarters ended
      March 31, June 30, and September 30, 1993, (c) the
      Annual Reports to Stockholders and the Annual Reports
      on Form 10-K of QVC for each of the fiscal years ended
      January 31, 1989 through 1993, and Quarterly Reports
      on Form 10-Q of QVC for the quarters ended April 30,
      July 31 and October 31 for each of the same fiscal 
      years, and for the quarters ended April 30, July 31
      and October 31, 1993 and (d) the Annual Reports to
      Stockholders and the Annual Reports on Form 10-K of
      Blockbuster for each of the fiscal years ended
      December 31, 1988 through 1992, and Quarterly Reports
      on Form 10-Q of Blockbuster for the quarters ended
      March 31, June 30 and September 30 for each of the
      same fiscal years, and for the quarters ended
      March 31, June 30, and September 30, 1993;

        (iv) reviewed certain financial forecasts and other
      data provided to us by Paramount, Viacom, QVC and
      Blockbuster relating to their respective businesses
      (except in the case of Paramount, financial forecasts
      for the current fiscal year only, having been advised
      that Paramount has not prepared projections beyond the
      current fiscal year);

        (v) conducted discussions with members of the
      senior management of Paramount, Viacom, QVC and
      Blockbuster with respect to the business and prospects
      of Paramount, Viacom, QVC and Blockbuster and the
      strategic objectives of each;

        (vi) reviewed public information with respect to
      certain other companies in lines of businesses we
      believe to be comparable to the businesses of
      Paramount, Viacom, QVC and Blockbuster;

        (vii) reviewed the financial terms of certain
      business combinations involving companies in lines of

                              A-5


<PAGE>

The Board of Directors
Paramount Communications Inc.
January 21, 1994
Page 6

      business we believe to be comparable to those of
      Paramount, Viacom, QVC and Blockbuster, and in other 
      industries generally;

        (viii) reviewed the historical stock prices and
      trading volumes of the Common Stock, Viacom Class B
      Common Stock, QVC Common Stock and shares of common
      stock of Blockbuster;

        (ix) reviewed the procedures for bidding set forth
      in the QVC Merger Agreement and the Viacom Exemption
      Agreement, in particular noting the respective
      provisions therein providing for the extension of the
      QVC Offer or the Viacom Offer, as applicable, for 10
      business days upon delivery of a Completion
      Certificate (referred to in the QVC Merger Agreement
      or the Viacom Exemption Agreement, as applicable) by
      QVC or Viacom, as applicable; and

        (x) conducted such other financial studies,
      analyses and investigations as we deemed appropriate.

        We have assumed and relied upon the accuracy and
completeness of the financial and other information  provided by
Paramount, Viacom, QVC and Blockbuster to us, and on the
representations contained in the QVC Merger Agreement and the
Form Viacom Merger Agreement, and we have not undertaken any
independent verification of such information or any independent
valuation or appraisal of any of the assets of Paramount,
Viacom, QVC or Blockbuster. With respect to the financial 
forecasts referred to above, we have assumed that they have
been reasonably prepared on a basis reflecting the best
currently available judgments of the managements of Paramount,
Viacom, QVC or Blockbuster as to the future financial
performance of Paramount, Viacom, QVC and Blockbuster,
respectively. In addition, we have assumed that the Viacom
Proposal (as defined in the January 12, 1994 Letter) and the
Amended Viacom Proposal were made in compliance with the terms
and conditions of the Viacom Exemption Agreement. Further, our
opinions are based on economic, monetary and market conditions
existing on this date.

        We have not reviewed any proxy statement or similar 
document that may be prepared for use in connection with the
proposed QVC Two-Step Transaction or the proposed Viacom
Two-Step Transaction. In accordance with the Procedures for
Submissions of Proposals (the "Bidding Procedures") established


                              A-6

<PAGE>

The Board of Directors
Paramount Communications Inc.
January 21, 1994
Page 7

by Paramount's Board of Directors on December 13, 1993,
Paramount's Board of Directors has authorized us to respond to
inquiries with respect to Paramount from prospective bidders
(in addition to QVC and Viacom) and to receive proposals from
additional bidders, if any. We have not, however, solicited
third party indications of interest in acquiring all or any 
part of Paramount.

        As part of our analysis, we have continued to evaluate 
the transactions, as we have in the past, not only on the basis
of current market values but also applying other financial
valuation methodologies generally applicable to transactions of 
this type. These financial valuation methodologies, which are
subject to certain limitations as applied to these prospective
combinations, including the lack of projections for Paramount
beyond the current fiscal year and the difficulties in
quantifying synergies and revenue enhancements resulting from
the combinations, slightly favor in varying degrees the Revised
Viacom Transaction Consideration from a financial point of
view. On the basis of recent market values, the QVC
Transaction Consideration has had a slightly higher market
valuation than the Revised Viacom Transaction Consideration; in
this connection, we observe the high volatility of Viacom
Class B Common Stock and QVC Common Stock and that the market
prices of the stocks seem to be impacted by the perception of
the market-place as to whether QVC or Viacom would be the 
ultimate acquiror of Paramount.

        We also observe that there is a greater percentage of 
cash and preferred stock as components of the Revised Viacom
Transaction Consideration than the QVC Transaction
Consideration. We further note the offering of the Viacom CVRs
in the Amended Viacom Proposal. Finally, we observe the
express preference of Paramount's Board of Directors in the
Bidding Procedures for cash and securities readily susceptible 
to valuation, such as securities with a fixed income stream,
with a liquidation preference, or in the case of equity
securities, securities which enjoy the benefits of a wide
collar or other value assurance mechanism.

        Our engagement and the opinions expressed herein are solely 
for the benefit of Paramount's Board of Directors and
are not on behalf of, and are not intended to confer rights or
remedies upon, Viacom, QVC, Blockbuster, any stockholders of 
Paramount, Viacom, QVC or Blockbuster or any other person other
than Paramount's Board of Directors.


                              A-7
<PAGE>

The Board of Directors
Paramount Communications Inc.
January 21, 1994
Page 8

        In reaching our opinions expressed herein, we have
taken into account various factors, including our assessment of
the probability of consummation of the proposed merger between
Viacom and Blockbuster contemplated by the Blockbuster Merger
Agreement under the circumstances existing on the date of this
letter and that, given the terms and conditions of the proposed
QVC Two-Step Transaction and the proposed Viacom Two-Step
Transaction and the limitations of the financial valuation
methodologies referred to above, we view as a favorable factor
an offer that contains a greater percentage of cash and
securities readily susceptible to valuation. Based on and
subject to the foregoing and such other factors as we deemed
relevant, including our assessment of economic, monetary and
market conditions existing on the date of this letter, we are
of the opinion that, as of this date, (i) the QVC Transaction
Consideration is fair to the Stockholders from a financial 
point of view (ii) the Revised Viacom Transaction Consideration 
is fair to the Stockholders from a financial point of view and
(iii) the Revised Viacom Transaction Consideration is
marginally superior to the QVC Transaction Consideration from a 
financial point of view.


                               Very truly yours,


                               /s/ Lazard Freres & Co.



                              A-8

<PAGE>
                                 EXHIBIT INDEX
 

EXHIBIT                          DESCRIPTION                           PAGE NO.
- -------  ------------------------------------------------------------  --------
     1 * Pages 5, 6 and 10-20 of Paramount's Proxy Statement dated
         January 29, 1993 for its 1993 Annual Meeting of
         Stockholders.
     2 * Employment Agreement with Robert Greenberg, a senior vice
         president of Paramount, dated as of April 5, 1993.
     3 * Press Release issued on November 6, 1993.
     4 * Letter to Stockholders of Paramount dated November 8, 1993
         with respect to the Viacom Offer.
     5 * Letter to Stockholders of Paramount dated November 8, 1993
         with respect to the QVC Offer.
     6 * Amended and Restated Agreement and Plan of Merger, dated as
         of October 24, 1993, between Paramount and Viacom.
     7 * Amendment No. 1, dated as of November 6, 1993, to the
         Amended and Restated Agreement and Plan of Merger.
     8 * Stock Option Agreement, dated as of September 12, 1993, as
         amended on October 24, 1993, between Paramount and Viacom.
     9 * Voting Agreement, dated as of September 12, 1993, as amended
         on October 24, 1993, between Paramount and Amusements.
    10 * Press Release issued by Viacom on November 12, 1993.
    11 * Press Release issued on November 15, 1993.
    12 * Letter to Stockholders of Paramount dated November 16, 1993
         with respect to the QVC Offer.
    13 * Press Release issued by QVC on November 20, 1993.
    14 * Press Release issued by Viacom on November 19, 1993.
    15 * Press Release issued by QVC on November 22, 1993.
    16 * Press Release issued by Viacom on November 22, 1993.
    17 * Press Release issued by QVC on November 23, 1993.
    18 * Press Release issued by Viacom on November 23, 1993.
    19 * Press Release issued by QVC on November 24, 1993.
    20 * Press Release issued by Viacom on November 24, 1993.
    21 * Memorandum Opinion in QVC Network, Inc. v. Paramount
         Communications Inc., et al., Civ. Action No. 13208 (Del. Ch.
         November 24, 1993).
    22 * Preliminary Injunction Order in QVC Network, Inc. v.
         Paramount Communications Inc., et al., Civ. Action No. 13208
         (Del. Ch. November 24, 1993).
    23 * Press Release issued by Paramount on November 24, 1993.
    24 * Press Release issued by Viacom on November 24, 1993.
    25 * Press Release issued by Viacom on November 26,1993.
    26 * Press Release issued by Viacom on November 29, 1993.
    27 * Order of the Delaware Supreme Court dated November 29, 1993.
    28 * Press Release issued by QVC on December 1, 1993.
    29 * Revised Memorandum Opinion in QVC Network, Inc. v. Paramount
         Communications Inc., et al., Civ. Action No. 13208 (Del. Ch.
         November 24, 1993).
    30 * Press Release issued by QVC on December 10, 1993.
    31 * Press Release issued by Paramount on December 9, 1993.


- ---------------
*Previously filed.

<PAGE>

EXHIBIT                          DESCRIPTION                           PAGE NO.
- -------  ------------------------------------------------------------  --------
    32 * Press Release issued by Viacom on December 9, 1993.
    33 * Order in Paramount Communications Inc., et al. v. QVC
         Network, Inc., Civ. Action No. 13208 (Del. December 9,
         1993).
    34 * Press Release issued by QVC on December 9, 1993.
    35 * Letter from Richards, Layton & Finger to Vice Chancellor
         Jack B. Jacobs of the Delaware Court of Chancery dated
         December 10, 1993.
    36 * Bidding Procedures of Paramount dated December 14, 1993.
    37 * Press Release issued by Paramount on December 14, 1993.
    38 * Letter to Stockholders of Paramount dated December 14, 1993
         with respect to the Viacom Offer and the QVC Offer.
    39 * Press Release issued by QVC on December 14, 1993.
    40 * Press Release issued by Viacom on December 14, 1993.
    41 * Press Release issued by QVC on December 16, 1993.
    42 * Letter from Wachtell, Lipton, Rosen & Katz to Lazard dated
         December 14, 1993.
    43 * Letter from Simpson Thacher & Bartlett to Wachtell, Lipton,
         Rosen & Katz dated December 15, 1993.
    44 * Press Release issued by Paramount on December 15, 1993.
    45 * Letter from the Delaware Chancery Court to Young, Conaway,
         Stargatt & Taylor; Richards, Layton & Finger; Morris &
         Morris; and Morris, Nichols, Arsht & Tunnell dated December
         14, 1993.
    46 * Revised pages to the Memorandum Opinion in QVC Network, Inc.
         v. Paramount Communications Inc., et al., Civ. Action No.
         13208 (Del. Ch. November 24, 1993).
    47 * Letter from Shearman & Sterling to Lazard dated December 15,
         1993.
    48 * Letter from Simpson Thacher & Bartlett to Shearman &
         Sterling dated December 16, 1993.
    49 * Letter from Simpson Thacher & Bartlett to Wachtell, Lipton,
         Rosen & Katz dated December 17, 1993.
    50 * Press Release issued by Paramount on December 20, 1993.
    51 * Press Release issued by QVC on December 22, 1993.
    52 * Press Release issued by Paramount on December 22, 1993.
    53 * Agreement and Plan of Merger, dated as of December 22, 1993,
         between Paramount and QVC.
    54 * Voting Agreement dated December 22, 1993 among BellSouth
         Corporation, Comcast Corporation, Cox Enterprises, Inc.,
         Advance Publications, Inc. and Arrow Investments, L.P.
    55 * Letter to Stockholders of Paramount dated December 23, 1993
         with respect to the Revised QVC Offer and the Viacom Offer.
    56 * Opinion of Lazard dated December 21, 1993.
    57 * Notice of Termination dated December 22, 1993 delivered by
         Paramount to Viacom.
    58 * Exemption Agreement, dated as of December 22, 1993, between
         Viacom and Paramount.
    59 * First Amendment, dated as of December 27, 1993, to Agreement
         and Plan of Merger, dated as of December 22, 1993, between
         Paramount and QVC.
    60 * Press Release issued by QVC on January 7, 1994.
    61 * Press Release issued by QVC on January 10, 1994.


- ---------------
 
*Previously filed.

<PAGE>

EXHIBIT                          DESCRIPTION                           PAGE NO.
- -------  ------------------------------------------------------------  --------
    62 * Press Release issued by Paramount on January 7, 1994.
    63 * Press Release issued by Viacom on January 7, 1994.
    64 * Press Release issued by Viacom on January 9, 1994.
    65 * Letter from Wachtell, Lipton, Rosen & Katz to the Paramount
         Board dated January 11, 1994.
    66 * Letter from Shearman & Sterling to the Paramount Board dated
         January 12, 1994.
    67 * Letter from Paramount to Wachtell, Lipton, Rosen & Katz
         dated January 13, 1994.
    68 * Press Release issued by Paramount on January 12, 1994.
    69 * Letter from Simpson Thacher & Bartlett to Shearman &
         Sterling and Wachtell, Lipton, Rosen & Katz dated January
         13, 1994.
    70 * Letter to Stockholders of Paramount dated January 13, 1994
         with respect to the Current QVC Offer and the Revised Viacom
         Offer.
    71 * Opinion of Lazard dated January 12, 1994.
    72 * Letter from Wachtell, Lipton, Rosen & Katz to Simpson
         Thacher & Bartlett dated January 14, 1994.
    73 * Letter from Simpson Thacher & Bartlett to Wachtell, Lipton,
         Rosen & Katz dated January 18, 1994.
    74 * Letter from the Commission to Simpson Thacher & Bartlett
         dated January 15, 1994.
    75 * Press Release issued by Paramount on January 18, 1994.
    76 * Press Release issued by Viacom on January 18, 1994.
    77 * Press Release issued by QVC on January 19, 1994.
    78   Notice of Termination dated January 21, 1994 delivered by
         Paramount to QVC.
    79   Exemption Agreement, dated as of January 21, 1994, between
         QVC and Paramount.
    80   Press Release issued by Paramount on January 21, 1994.
    81   Letter to Stockholders of Paramount dated January 24, 1994
         with respect to the Current QVC Offer and the Revised Viacom
         Offer.
    82   Opinion of Lazard dated January 21, 1994.
    83   Agreement and Plan of Merger, dated as of January 21, 1994,
         between Paramount and Viacom.
    84   Voting Agreement, dated as of January 21, 1994, between
         Paramount and Amusements.
    85   Letter from Viacom to Paramount dated January 19, 1994.
    86   Letter from Wachtell, Lipton, Rosen & Katz to Paramount
         dated January 20, 1994.
    87   Letter from Shearman & Sterling to Paramount dated January
         21, 1994.
 

- ---------------
*Previously filed.




                            PARAMOUNT COMMUNICATIONS INC.






          Via Telecopy (215) 430-2380
          ------------

                                             January 21, 1994



          QVC Network, Inc.
          Goshen Corporate Park
          West Chester, PA 19380

          Attention:  Corporate Secretary

          Dear Sirs:

                    Reference is hereby made to the Agreement and Plan of
          Merger (the "Agreement"), dated as of December 22, 1993, between
          QVC Network, Inc. and Paramount Communications Inc.
          ("Paramount").  In accordance with the terms and conditions
          provided therein, Paramount hereby terminates the Agreement
          pursuant to Section 8.1(h) of the Agreement.  Pursuant to Section
          8.2 of the Agreement, the exemption agreement attached thereto as
          Exhibit B shall be in effect as of the date hereof.


                                             PARAMOUNT COMMUNICATIONS INC.



                                             By:/s/ Donald Oresman         
                                                ---------------------------


          cc:  Wachtell, Lipton, Rosen & Katz
               51 West 52nd Street
               New York, New York 10019
               Attention:  Pamela S. Seymon, Esq.
               (212) 403-2000










                    EXEMPTION AGREEMENT, dated as of January 21, 1994 (this

          "Agreement"), between QVC NETWORK, INC., a Delaware corporation

          (the "Offeror"), and PARAMOUNT COMMUNICATIONS INC., a Delaware

          corporation ("Paramount").

                    Paramount and the Offeror are entering into this

          Agreement to provide the Offeror with an opportunity, under

          certain circumstances, to consummate its outstanding tender offer

          (as it may be amended and supplemented, the "Offer") to acquire

          not less than 50.1% of the then outstanding shares of common

          stock, par value $1.00 per share (the "Common Stock"), of

          Paramount on a fully diluted basis (as hereinafter defined);

                    Accordingly, in consideration of the foregoing and the

          mutual covenants and agreements contained herein, and intending

          to be legally bound hereby, the parties hereto hereby agree as

          follows:


                                      ARTICLE I

                                AGREEMENT OF PARAMOUNT



                    SECTION 1.01.  Agreements of Paramount.  (a)  Paramount
                                   -----------------------

          hereby agrees that, upon delivery by the Offeror of the

          Completion Certificate (as defined herein), it shall take all

          necessary action to amend the Rights Agreement, dated as of

          September 7, 1988, as amended, between Paramount and

          Manufacturers Hanover Trust Company, as Rights Agent (the "Rights

          Agreement"), so that the consummation of the Offer on the terms

          permitted hereunder and as contemplated by the form of Merger

          Agreement attached as Exhibit A hereto, will not cause (A) the





<PAGE>
                                                                          2
          rights (the "Rights") issued pursuant to the Rights Agreement to

          become exercisable under the Rights Agreement, (B) the Offeror or

          any subsidiary of the Offeror to be deemed an "Acquiring Person"

          (as defined in the Rights Agreement), or (C) the "Stock

          Acquisition Date" (as defined in the Rights Agreement) to occur

          upon such consummation; provided, however, that Paramount shall
                                  --------  -------

          not be required to make such amendments to the Rights Agreement

          if (i) the Offeror has not performed or complied in all material

          respects with all agreements and covenants required by this

          Agreement to be performed or complied with by it on or prior to

          the consummation of the Offer or (ii) Paramount obtains and there

          is in force from the Delaware Court of Chancery an order

          permanently, preliminarily or temporarily declaring that the

          making of such amendments to the Rights Agreement would be 

          contrary to the fiduciary duties of the Board of Directors of

          Paramount.  Notwithstanding anything else contained herein, in no

          event shall the Board of Directors of Paramount make an amendment

          of the Rights Agreement in favor of the Other Offeror or any

          other person without making such amendments in favor of the

          Offeror; provided that Paramount will not be obligated to make

          such amendments for the Offeror if the Offeror has become

          obligated to terminate the Offer pursuant to Section 2.06 of this

          Agreement.

                    (b)  Paramount hereby agrees that it shall take all

          appropriate actions so that the restrictions on business

          combinations contained in (i) Article XI of the Paramount

          Certificate of Incorporation and (ii) Section 203 of the General




<PAGE>
                                                                          3
          Corporation Law of the State of Delaware will not apply to the

          consummation of the Offer; provided, however, that such action
                                     --------  -------

          shall not be effective if Paramount is not required to amend the

          Rights Agreement as contemplated by Section 1.01 hereof.

                                      ARTICLE II

                              AGREEMENTS OF THE OFFEROR 

                    SECTION 2.01.  Terms of the Offer.  (a)  In the event
                                   ------------------

          Paramount executes the Other Merger Agreement (as defined below)

          the Offeror hereby agrees (i) unless it terminates the Offer, to

          extend the expiration date (such expiration date as extended from

          time to time shall be defined herein to mean the "Expiration

          Date") of the Offer until 12:00 midnight on the date to which

          Viacom Inc. (the "Other Offeror") has agreed to extend its tender

          offer (the "Other Offer") pursuant to the merger agreement

          between Paramount and the Other Offeror (the "Other Merger

          Agreement"), which extension by the Offeror shall not be required

          to be more than eleven business days from the date of the Other

          Merger Agreement; (ii) so long as the Other Offeror is bound by

          substantially identical restrictions made for the benefit of

          Paramount, not to amend the Offer in order to (A) increase by

          less than $60 million the aggregate cash consideration to be paid

          pursuant to the Offer or (B) increase the number of shares of

          Common Stock for which tenders are sought by less than 2% of the

          outstanding shares of Common Stock; (iii) not to extend such

          Expiration Date, except pursuant to Sections 2.01(a)(i), 2.01(c)

          and 2.04 hereof, and, unless required to terminate pursuant to

          Section 2.06 hereof, except for (A) failure to satisfy a





<PAGE>
                                                                          4
          condition at the Expiration Date or (B) any such extension

          required by federal securities law; (iv) that no extension of the

          Expiration Date permitted pursuant to this Agreement shall be for

          a period of less than three business days; and (v) that the

          Expiration Date shall not be extended for any reason beyond 12:00

          midnight on February 14, 1994, or such later date in accordance

          with the last parenthetical in Section 2.01(c)(ii), Section 2.04,

          or as required by federal securities law to the extent that the

          extension arises due to an event other than a change in the terms

          of the Offer (the "Final Expiration Date").  The Offeror agrees

          that it will not increase the per share consideration of the

          Offer or otherwise amend the Offer primarily to extend the

          expiration date of the Other Offer.

                    (b)   The Offeror hereby agrees that, without the prior

          written consent of Paramount, no change in the terms of the Offer

          shall be made which, (i) decreases the aggregate cash

          consideration payable in the Offer or changes the form of

          consideration payable in the Offer (except to the extent the

          Other Offeror has made such changes or has been granted benefits

          by Paramount that diminish the value of Paramount to the

          Offeror), (ii) reduces the number of shares of Common Stock to be

          purchased in the Offer below 50.1% of the outstanding shares of

          Common Stock on a fully diluted basis; provided, however, that
                                                 --------  -------

          the number of shares of Common Stock sought in the Offer can be

          decreased to not less than 50.1% of the outstanding shares of

          Common Stock on a fully diluted basis so long as the aggregate

          cash consideration payable in the Offer is not decreased or (iii)





<PAGE>
                                                                          5
          waives the Minimum Condition (as defined in the Offer but which

          under no circumstances may be less than 50.1% of the outstanding

          shares of Common Stock on a fully diluted basis).  Subject to the

          provisions of this Agreement, the Offeror expressly reserves the

          right to terminate or amend the Offer pursuant to its terms or

          increase the price per share of Common Stock or the number of

          shares of Common Stock for which tenders are sought in the Offer.

                    (c)  In order to cause the Offer and the Other Offer to

          remain on the same time schedule, the Offeror hereby agrees that

          if the Other Offeror remains subject to the Other Merger

          Agreement or remains subject to the form of exemption agreement

          attached thereto (the "Other Exemption Agreement"), in either

          case containing terms substantially identical to this Agreement

          for the benefit of Paramount (the "Bidding Procedures"), and (i)

          extends the expiration date of the Other Offer (such expiration

          date as extended from time to time, the "Other Expiration Date")

          in accordance with the Bidding Procedures, then the Expiration

          Date shall be extended (as soon as practicable, but not later

          than one business day following the announcement of the extension

          of the Other Expiration Date) by the Offeror to the Other

          Expiration Date, or (ii) if upon notification to Paramount by the

          Offeror and the Other Offeror of the results of their respective

          Offers (which notification shall be required to be delivered by

          the Offeror and the Other Offeror no later than promptly

          following the expiration of their respective offers), Paramount

          has notified the Offeror and the Other Offeror (which

          notification shall be required to be delivered by Paramount





<PAGE>
                                                                          6
          promptly) that a number of shares of Common Stock that would

          satisfy the Minimum Condition or the minimum condition defined in

          the Other Offer (which under no circumstances may be less than

          50.1% of the outstanding shares of Common Stock on a fully

          diluted basis) (the "Other Minimum Condition") shall not have

          been validly tendered (and not withdrawn) pursuant to either the

          Offer or the Other Offer, respectively, at the Expiration Date

          (or a number of shares of Common Stock that would satisfy the

          Minimum Condition and the Other Minimum Condition shall have been

          validly tendered and not withdrawn pursuant to both the Offer and

          the Other Offer at the Expiration Date), then the Offeror shall

          extend the Expiration Date for a period of 10 business days.

                    (d)  The Offeror shall be subject to the obligations of

          Sections 2.01 and 2.06 for so long as the Other Offeror is

          subject to the Bidding Procedures; provided, however, that the
                                             --------  -------

          Offeror shall not be subject to Sections 2.01 and 2.06 in the

          event that the Other Offeror has not performed or complied in all

          material respects with the Bidding Procedures.

                    SECTION 2.02.  Recommendation of the Offer.  If, at any
                                   ---------------------------

          time, the Board of Directors of Paramount recommends acceptance

          of the Offer by Paramount stockholders, or informs the Offeror

          that the Board intends to recommend acceptance of the Offer, then

          the Offeror shall promptly execute and deliver the Merger

          Agreement (the "Executed Merger Agreement") substantially in the

          form attached as Exhibit A hereto (with representations and

          warranties dated as of the date of execution of such Executed

          Merger Agreement, unless otherwise specified therein and with




<PAGE>
                                                                          7
          such other changes as may be necessary to reflect the terms of

          the Offer as it then exists, changes in the consideration offered

          under the Merger Agreement and changes related thereto) as soon

          as practicable, but in no event more than one business day

          thereafter, which Executed Merger Agreement shall be executed by

          Paramount (with representations and warranties dated as of the

          date of such Executed Merger Agreement, unless otherwise

          specified therein) within one business day of receipt thereof.

                    SECTION 2.03.  Intentionally Omitted.  
                                   ---------------------

                    SECTION 2.04.  Receipt of Common Stock.  Unless the
                                   -----------------------

          event referred to in the last parenthetical of Section

          2.01(c)(ii) occurs, in the event that a number of shares of

          Common Stock that would satisfy the Minimum Condition shall have

          been validly tendered and not withdrawn in the Offer at the

          Expiration Date and, as of such Expiration Date, the Offeror has

          waived all conditions to the Offer (other than the Minimum

          Condition and the conditions relating to the Rights Agreement,

          Article XI of the Paramount Certificate of Incorporation, Section

          203 of the General Corporation Law of Delaware and judicial or

          governmental injunction each as set forth therein), then the

          Offeror shall (i) extend the Expiration Date to a date 10

          business days from the then scheduled Expiration Date, provided,

          that such extension shall be for a period of 5 business days in

          the event that the Other Offer has been terminated prior to the

          foregoing Expiration Date and (ii) promptly deliver the Executed

          Merger Agreement (with representations and warranties dated as of

          the date of delivery to Paramount of such Merger Agreement,



<PAGE>
                                                                          8
          unless otherwise specified therein and with such other changes as

          may be necessary to reflect the terms of the Offer as it then

          exists, changes in consideration offered under the Merger

          Agreement and changes related thereto), as soon as practicable,

          but in no event more than one business day after the date of such

          waiver, which such Executed Merger Agreement shall be executed by

          Paramount within one business day of receipt thereof (with

          representations and warranties dated as of the date of such

          Executed Merger Agreement, unless otherwise specified therein).

                    SECTION 2.05.  Completion Certificate.  At such time as
                                   ----------------------

          the Offeror has fulfilled the terms of Section 2.04 above, the

          Offeror shall deliver to the Board of Directors of Paramount a

          certificate (the "Completion Certificate"), executed by an

          authorized officer of the Offeror, certifying that all the terms

          of Section 2.04 have been fulfilled.

                    SECTION 2.06.  Termination of the Offer.  Unless the
                                   ------------------------

          event referred to in the last parenthetical of Section

          2.01(c)(ii) occurs, the Offeror hereby agrees to terminate the

          Offer at such time as the Offeror has been notified pursuant to a

          certificate executed by an authorized officer of Paramount that

          (i) a number of shares of Common Stock that would satisfy the

          Other Minimum Condition shall have been validly tendered to the

          Other Offer and not withdrawn at the Other Expiration Date of the

          Other Offer; (ii) all conditions to the Other Offer, except the

          Other Minimum Condition and the conditions relating to the Rights

          Agreement, Article XI of the Paramount Certificate of

          Incorporation, Section 203 of the General Corporation Law of




<PAGE>
                                                                          9
          Delaware and judicial or governmental injunction, each as set

          forth therein, shall have been waived and (iii) a Completion

          Certificate from the Other Offeror has been delivered to

          Paramount; provided, however, that the Offeror shall not be
                     --------  -------

          required to terminate the Offer in the event that the Other

          Offeror has not performed or complied in all material respects

          with the Bidding Procedures.


                                     ARTICLE III

                                    MISCELLANEOUS
                                    -------------

                    SECTION 3.01.  Termination.  This Agreement shall
                                   -----------

          terminate at the earliest of (a) 9:00 A.M. on the first business

          day following the Final Expiration Date, (b) execution and

          delivery by both parties to this Agreement of a Merger Agreement

          in the form attached as Exhibit A, (c) delivery of notice by

          either party in the event the other party materially breaches any

          agreement or representation hereunder or (d) such time as the

          Offeror shall have terminated the Offer in accordance with the

          terms thereof.

                    SECTION 3.02.  Further Assurances.  Paramount and the
                                   ------------------

          Offeror will execute and deliver all such further documents and

          instruments and take all such further action as may be necessary

          in order to consummate the transactions contemplated hereby.

                    SECTION 3.03.  Specific Performance.  The parties
                                   --------------------

          hereto agree that irreparable damage would occur in the event any

          provision of this Agreement was not performed in accordance with

          the terms hereof and that the parties shall be entitled to





<PAGE>
                                                                         10
          specific performance of the terms hereof, in addition to any

          other remedy at law or in equity.

                    SECTION 3.04.  Entire Agreement.  This Agreement
                                   ----------------

          constitutes the entire agreement between the parties and

          supersedes all prior agreements and understandings, both written

          and oral, between the parties or any of them, with respect to the

          subject matter hereof.

                    SECTION 3.05.  Assignment.  This Agreement shall not be
                                   ----------

          assigned by operation of law or otherwise and any purported

          assignment in contravention of the terms shall be void and of no

          effect.

                    SECTION 3.06.  Parties in Interest.  This Agreement
                                   -------------------

          shall be binding upon and inure solely to the benefit of each

          party hereto and its respective successors and permitted assigns

          and there is no intended third party beneficiary; provided,
                                                            --------

          however, nothing in the foregoing shall be deemed to derogate
          -------

          from any rights of the Other Offeror (other than as a third party

          beneficiary) as against Paramount or its Board with respect to

          any amendment of this Agreement or failure to enforce the

          Agreement.  

                    SECTION 3.07.  Amendment.  This Agreement may not be
                                   ---------

          amended except by an instrument in writing signed by the parties

          hereto.  

                    SECTION 3.08.  Severability.  If any term or other
                                   ------------

          provision of this Agreement is invalid, illegal or incapable of

          being enforced by any rule of law, or public policy, all other

          conditions and provisions of this Agreement shall nevertheless



<PAGE>
                                                                         11
          remain in full force and effect so long as the economic or legal

          substance of the transactions contemplated hereby is not affected

          in any manner materially adverse to any party.  Upon such

          determination that any term or other provision is invalid,

          illegal or incapable of being enforced, the parties hereto shall

          negotiate in good faith to modify this Agreement so as to effect

          the original intent of the parties as closely as possible to the

          fullest extent permitted by applicable law in an acceptable

          manner to the end that the transactions contemplated hereby are

          fulfilled to the extent possible.

                    SECTION 3.09.  Definitions.  (a) The term "business
                                   -----------

          day" as defined herein shall have the meaning set forth in Rule

          14d-1(c)(6) as promulgated under the Securities Exchange Act of

          1934 (the "Exchange Act") and (b) the term "fully diluted" as

          used herein shall mean giving effect to the shares of Common

          Stock then outstanding plus the shares of Common Stock issuable

          upon the exercise of the then exercisable options. 

                    SECTION 3.10.  Time Period.  In computing any time
                                   -----------

          period hereunder, the computation shall be governed by Rule 14d-

          1(c)(6) as promulgated under the Exchange Act.

                    SECTION 3.11.  Notices.  All notices and other
                                   -------

          communications given or made pursuant hereto shall be in writing

          and shall be deemed to have been duly given or made as of the

          date delivered, mailed or transmitted, and shall be effective

          upon receipt, if delivered  personally, mailed by registered or

          certified mail (postage prepaid, return receipt requested) to the

          respective parties at their addresses as specified in the form of




<PAGE>
                                                                         12
          Merger Agreement attached as Exhibit A hereto or sent by

          electronic transmission to the respective parties at their

          telecopier numbers as specified in such form of Merger Agreement.

                    SECTION 3.12.  Governing Law.  This Agreement shall be
                                   -------------

          governed by, and construed in accordance with, the laws of the

          State of Delaware regardless of the laws that might otherwise

          govern under applicable principles of conflicts of law, except to

          the extent that any provisions are governed by the federal

          securities laws.

                    SECTION 3.13.  Headings.  The headings contained in
                                   --------

          this Agreement are for reference purposes only and shall not

          affect in any way the meaning or interpretation of this

          Agreement.

                    SECTION 3.14.  Counterparts.  This Agreement may be
                                   ------------

          executed in one or more counterparts, and by the different

          parties hereto in separate counterparts, each of which when

          executed shall be deemed to be an original but all of which taken

          together shall constitute one and the same agreement.









<PAGE>
                                                                         13
                    IN WITNESS WHEREOF, the Offeror and Paramount have

          caused this Agreement to be executed as of the date first written

          above by their respective officers thereunto duly authorized.





                                        QVC NETWORK, INC.



                                        By  /s/ William F. Costello      
                                          -----------------------------
                                        Name:  William F. Costello
                                        Title: Executive Vice President



                                        PARAMOUNT COMMUNICATIONS INC.



                                        By  /s/ Donald Oresman              
                                          ------------------------------
                                        Name:  Donald Oresman
                                        Title: Executive Vice President











                    PARAMOUNT COMMUNICATIONS INC.

                                                               NEWS

  FOR IMMEDIATE RELEASE                            January 21, 1994

  NEW YORK,  Jan. 21  -- Paramount  Communications Inc.  (NYSE:PCI)
  announced  today  that  its Board  of  Directors  has unanimously
  recommended that  Paramount's  stockholders  accept  the  revised
  tender offer by  Viacom Inc. and tender their  shares pursuant to
  that offer.  Paramount  also  announced  that,  under  the  terms
  of the  bidding procedures initiated  by the  Board, the  Company
  will enter  into a  previously negotiated  merger agreement  with
  Viacom, which  will reflect  the financial  terms of the  revised
  Viacom proposal.  Paramount also  said that it will withdraw  its
  recommendation of the QVC offer  and will terminate its  existing
  merger agreement with QVC.  As is  also the case with Viacom, QVC
  continues to  be bound by  the bidding procedures  established by
  the Paramount Board.

       Martin S. Davis,  chairman and chief  executive   officer of
  Paramount Communications, said, "the Board  determined, following
  an analysis   from  its financial  and legal  advisors,  that the
  aggregate  consideration  offered  in the  Viacom  offer  and its
  second  step merger,  taken together,  represent  the best  value
  available to Paramount stockholders at this time."

       Mr. Davis  further stated that,  "the Board is  committed to
  obtaining the best value for stockholders and, as contemplated by
  the  bidding   procedures,   is  prepared   to  revisit   today's
  recommendation  if  further  bids  are  received.    The  bidding
  procedures," he added, "have from the beginning functioned fairly
  and smoothly and have resulted  in material improvements in value
  for  the Paramount stockholders.  Consistent with that objective,
  the  procedures will  continue  to  enable  bidders  to  increase
  existing bids through the end  of the bidding process on February
  1."

       Mr.  Davis emphasized  that  "the bidding  procedures ensure
  that  the decision of Paramount's stockholders in tendering their
  shares  to either  Viacom or  QVC will  ultimately  determine the
  winning bidder."

                              #   #   #

  Contact:  Jerry Sherman                      Jeffrey Z. Taufield
            Paramount Communications Inc.      Kekst and Company
            (212) 373-8725                     (212) 593-2655

            Carl D. Folta
            Paramount Communications Inc.
            (212) 373-8530













                            PARAMOUNT COMMUNICATIONS INC.

                                                           January 24, 1994

          Dear Stockholder:

               On January 21, 1994, Paramount entered into a merger
          agreement with Viacom Inc. providing for an increase to $107 per
          share of its cash tender offer to purchase 50.1% of the outstanding 
          shares, on a fully diluted basis, of Paramount's Common Stock.  
          Following completion of the Viacom Offer, Viacom will complete the 
          Viacom Second-Step Merger in which each Share not purchased in the 
          Viacom Offer will be converted into the right to receive (i) 0.93065 
          shares of Viacom Class B Common Stock, (ii) 0.30408 shares of Viacom 
          Merger Preferred Stock, (iii) 0.93065 Contingent Value Rights ("CVRs")
          and (iv) 0.5 Warrants to purchase Viacom Class B Common Stock.

               The CVRs provide a value assurance mechanism with respect to the
          Viacom Class B Common Stock to be issued in the Viacom Second-Step
          Merger.  A description of the terms of the CVRs is contained in the
          enclosed Schedule 14D-9's.  Each whole Viacom Warrant will represent 
          the right to purchase, at any time prior to the third anniversary of 
          the Viacom Second-Step Merger, one share of Viacom Class B Common 
          Stock at a price of $60 per share, payable in cash.

               Concurrently with the execution of the Viacom Merger
          Agreement, Paramount terminated its merger agreement with QVC
          Network, Inc. pursuant to which QVC had made a tender offer for
          50.1% of the Shares, on a fully diluted basis, at a purchase
          price of $92 per Share in cash.  Under the QVC Merger Agreement,
          QVC would effect the QVC Second-Step Merger in which each Share
          not purchased in the QVC Offer would be converted into the right
          to receive (i) 1.43 shares of QVC Common Stock, (ii) 0.32 Shares
          of QVC Merger Preferred Stock and (iii) 0.32 Warrants to purchase
          QVC Common Stock.  Notwithstanding the termination of the QVC
          Merger Agreement, QVC will remain obligated under the bidding
          procedures previously negotiated with Paramount.




<PAGE>
                                                                          2

               YOUR BOARD OF DIRECTORS HAS UNANIMOUSLY DETERMINED THAT THE
          VIACOM OFFER AND THE VIACOM SECOND-STEP MERGER, TAKEN TOGETHER,
          ARE FAIR TO, AND IN THE BEST INTERESTS OF, STOCKHOLDERS OF
          PARAMOUNT AND RECOMMENDS THAT ALL STOCKHOLDERS ACCEPT THE VIACOM
          OFFER AND TENDER THEIR SHARES IN THE VIACOM OFFER.  

               YOUR BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT
          STOCKHOLDERS REJECT THE PRESENT QVC OFFER AND NOT TENDER ANY OF
          THEIR SHARES PURSUANT TO IT.

               In reaching its conclusions, the Board considered, among
          other things, the opinion of Lazard Freres & Co., financial
          advisor to Paramount, that (i) the aggregate consideration
          payable to Paramount stockholders in the Viacom Offer and the
          Viacom Second-Step Merger, taken together, is fair to Paramount
          stockholders from a financial point of view, (ii) the aggregate
          consideration payable to Paramount stockholders in the QVC Offer
          and the QVC Second-Step Merger, taken together, is fair to
          Paramount stockholders from a financial point of view and (iii)
          the aggregate consideration payable to Paramount stockholders in
          the Viacom Offer and the Viacom Second-Step Merger, taken
          together, is marginally superior to the aggregate consideration
          payable to Paramount stockholders in the QVC Offer and the QVC
          Second-Step Merger, taken together, from a financial point of
          view.  The Board also considered that the aggregate consideration
          offered by Viacom has a more certain value than the aggregate
          consideration offered by QVC because of the higher proportion of
          cash and securities readily susceptible to valuation and the
          greater certainty as to the value of the equity securities
          offered in the second-step merger (by virtue of the CVRs) in the
          Viacom proposal as compared to the QVC proposal.  Other important
          information is described in the enclosed Schedule 14D-9's being
          filed with the Securities and Exchange Commission.

               Pursuant to the bidding procedures, and notwithstanding the
          Board's recommendations, stockholders will be provided with the
          opportunity to choose between the tender offers and ultimately
          determine which offer will be successful.  The Board is committed
          to obtaining the best value for stockholders and, as contemplated
          by the bidding procedures, is prepared to revisit the foregoing
          recommendations in the event that any revised bids are proposed
          prior to the end of the bidding process on February 1, 1994.

               We urge you to read the enclosed materials carefully in
          making your decision with respect to tendering your Shares.

                                             Sincerely,

                                             /s/ Martin S. Davis

                                             Martin S. Davis
                                             Chairman of the Board 
                                             and Chief Executive Officer 
















LAZARD FRERES & CO.

                                        NEW YORK


                                        January 21, 1994

The Board of Directors
Paramount Communications Inc.
15 Columbus Circle
New York, NY 10023-7780

Dear Members of the Board:

      We refer to our written opinions to you set forth in
the letter, dated January 12, 1994 (the "January 12, 1994
Letter"). You have requested our opinion, as of this date, as
to the relationship from a financial point of view of the
Amended Viacom Transaction Consideration (as defined in the
January 12, 1994 Letter), as further amended by Viacom on
January 18, 1994 pursuant to the Amended Viacom Proposal (as
defined below), to the QVC Transaction Consideration (as
defined below).

      As stated in the January 12, 1994 Letter, we 
understand that the proposed acquisition by QVC Network, Inc.
("QVC") of all of the outstanding shares of common stock (the
"Common Stock") of Paramount Communications Inc. ("Paramount")
by means of a cash tender offer (the "QVC Offer") by QVC, 
followed by a proposed second-step merger of Paramount and QVC
(the "QVC Second-Step Merger"; collectively with the QVC Offer,
the "QVC Two-Step Transaction") is to be effected pursuant to
the Agreement and Plan of Merger, dated as of December 22,
1993, between QVC and Paramount (the "QVC Merger Agreement"),
whereby (i) QVC is offering to purchase 61,607,894 shares of
Common Stock, or such greater number as equals 50.1% of the
outstanding shares of Common Stock, at a purchase price of
$92.00 per share in cash, and (ii) following completion of the
QVC Offer, Paramount would be merged into QVC in the QVC
Second-Step Merger, and each share of Common Stock not
purchased in the QVC Offer (other than shares of Common Stock
held in the treasury of Paramount or owned by Paramount or any


<PAGE>

The Board of Directors
Paramount Communications Inc.
January 21, 1994
Page 2


direct or indirect wholly-owned subsidiary of Paramount or QVC
or shares of Common Stock held by those Stockholders (as
defined below) who exercise and perfect stockholders appraisal
rights under Delaware law) would be converted into the right to
receive (a) 1.43 shares of common stock of QVC (the "QVC Common 
Stock "), (b) 0.32 shares of a new series 6% cumulative
non-convertible exchangeable preferred stock of QVC (the "QVC
Merger Preferred Stock") and (c) 0.32 warrants to purchase one
share of QVC Common Stock at a price of $70.34 per share,
exercisable at any time by the holder prior to the tenth
anniversary of the QVC Second-Step Merger (the "QVC Warrants")
(the aggregate consideration payable to holders of Common Stock
(the "Stockholders") pursuant to the QVC Offer set forth in 
clause (i) and the aggregate consideration payable to
Stockholders pursuant to the QVC Second-Step Merger set forth
in subclauses (a), (b) and (c) of clause (ii) is collectively
referred to as the "QVC Transaction Consideration"). We also
understand that the QVC Merger Agreement provides that the QVC
Merger Preferred Stock will pay cumulative quarterly dividends
at a rate of $3.00 per annum per share, will have a liquidation
preference of $50.00 per share, will be redeemable for cash by
QVC at declining redemption premiums on and after the fifth
anniversary of the QVC Second-Step Merger and will be
exchangeable by QVC into QVC's 6% subordinated debentures (the
"QVC Debentures") at an exchange rate of $50.00 principal
amount of QVC Debenture per share of QVC Merger Preferred Stock
on and after the third anniversary of the QVC Second-Step 
Merger. In addition, we understand that the QVC Warrants will
be exercisable with cash or by using an equivalent amount of
liquidation preference of QVC Merger Preferred Stock or
principal amount of QVC Debentures and will be redeemable for
cash by QVC, at its option, at $15.00 per QVC Warrant on and
after the fifth anniversary of the QVC Second-Step Merger.

      In addition, we understand that, as set forth in
(i) the written proposal submitted to Paramount by Viacom Inc.
("Viacom") on January 18, 1994 and (ii) Amended Number 25 to
the Tender Offer Statement on Schedule 14D-1 filed by Viacom,
National Amusements, Inc., Mr. Summer M. Redstone and
Blockbuster Entertainment Corporation ("Blockbuster") with the
Securities and Exchange Commission (the "Commission") on
January 18, 1994, (the "Viacom Tender Offer Statement")
(collectively, the "Amended Viacom Proposal"), Viacom amended
the terms of the cash tender offer (the "Viacom Offer") that it
had commenced on October 25, 1993. Under the Amended Viacom
Proposal, (a) Viacom is offering in the Viacom Offer to 
purchase 61,657,432 shares of Common Stock, or such greater
number as equals 50.1% of the outstanding shares of Common 
Stock, at a purchase price of $107.00 per share in cash, and
(b) following completion of the Viacom Offer, in accordance


<PAGE>

The Board of Directors
Paramount Communications Inc.
January 21, 1994
Page 3

with the form of Agreement and Plan of Merger, between Viacom
and Paramount (the "Form Viacom Merger Agreement") that is
attached to the Exemption Agreement, dated December 22, 1993,
between Viacom and Paramount (the "Viacom Exemption
Agreement"), Paramount would be merged into Viacom in the
proposed second-step merger between Viacom and Paramount (the
"Viacom Second-Step Merger"; collectively with the Viacom
Offer, the "Viacom Two-Step Transaction"), and each share of
Common Stock not purchased in the Viacom Offer (other than
shares of Common Stock held in the treasury of Paramount or
owned by Paramount or any direct or indirect wholly-owned
subsidiary of Paramount or Viacom or shares of Common Stock
held by those Stockholders who exercise and perfect
stockholders appraisal rights under Delaware law) would be
converted into the right to receive (1) 0.93065 shares of
Class B common stock of Viacom (the "Viacom Class B Common
Stock"), (2) 0.30408 shares of a new series of Viacom
cumulative convertible exchangeable preferred stock (the
"Viacom Merger Preferred Stock"), (3) 0.5 warrants to purchase
one share of Viacom Class B Common Stock at a price of $60.00
per share, exercisable at any time by the holder prior to the
third anniversary of the Viacom Second-Step Merger and
(4) 0.93065 contingent value rights of Viacom (the "Viacom
CVRs") having the terms described below (the aggregate
consideration payable to Stockholders pursuant to the Viacom
Offer set forth in clause (a) and the aggregate consideration
payable to Stockholders pursuant to the Viacom Second-Step 
Merger set forth in subclauses (1), (2), (3) and (4) of 
clause (b) is collectively referred to as the "Revised Viacom
Transaction Consideration"). We also understand that the
Amended Viacom Proposal provides that each Viacom CVR will
represent the right on the first anniversary of the Viacom
Second-Step Merger to receive in cash or securities, at
Viacom's election, the amount by which the Average Trading 
Value (as defined in the Amended Viacom Proposal and as
described below) of Viacom Class B Common Stock is less than a
minimum price of $48.00 per share of Viacom Class B Common
Stock, and Viacom will have the right, in its sole discretion,
to extend the payment measurement dates of the Viacom CVR by
one year, in which case the minimum price will increase to
$51.00 per share of Viacom Class B Common Stock, and a further
one year extension right which, if exercised, would increase
the minimum price to $55.00 per share of Viacom Class B Common
Stock. As used in the Amended Viacom Proposal, the "Average 
Trading Value" will be based upon the market prices of Viacom
Class B Common Stock during the 60 trading days ending on the 
last day of the relevant period and is subject to a floor of
$38.00 per share of Viacom Class B Common Stock.


<PAGE>

The Board of Directors
Paramount Communications Inc.
January 21, 1994
Page 4

        Lazard Freres & Co. has from time to time acted as
financial advisor to Paramount and has acted as its financial
advisor in connection with proposed QVC Two-Step Transaction
and proposed Viacom Two-Step Transaction. As you know, a
General Partner of our firm is a member of Paramount's Board of
Directors. In addition, we have from time to time in the past
provided, and we are currently providing, in matters unrelated
to Paramount, financial advisory or financing services to one
or more of the respective equity investors in Viacom and QVC,
or persons engaged in pending transactions with one or more of
such investors, and we have received, or expect to receive,
fees for the rendering of such services. In connection with
our opinions set forth in this letter, we have, among other
things:

        (i) reviewed the terms and conditions of (a) the
      written proposal submitted by QVC on December 20,
      1993, Amendment Number 21 to the Tender Offer 
      Statement Schedule 14D-1 filed by QVC on December 23,
      1993 with the Commission, and the QVC Merger Agreement
      (including the form Exemption Agreement between QVC
      and Paramount attached thereto) and (b) the Amended
      Viacom Proposal, the Viacom Tender Offer Statement and
      the Viacom Exemption Agreement (including the Form
      Viacom Merger Agreement attached thereto);

        (ii) reviewed the terms and conditions of the
      Agreement and Plan of Merger, dated as of January 7,
      1994, between Viacom and Blockbuster (the "Blockbuster
      Merger Agreement"), and the Subscription Agreement,
      dated January 7, 1994, between Viacom and Blockbuster,
      analyzed the Amended Viacom Proposal both with and
      without giving effect to the consummation of the
      proposed merger between Viacom and Blockbuster
      contemplated by the Blockbuster Merger Agreement and
      observed that the proposed merger between Viacom and
      Blockbuster is subject to the approval of the
      stockholders of Blockbuster;

        (iii) analyzed certain historical business and
      financial information relating to Paramount, Viacom,
      QVC and Blockbuster, including (a) the Annual Reports
      to Stockholders and the Annual Reports on Form 10-K of
      Paramount for each of the fiscal years ended
      October 31, 1988 through 1992, the Transaction Report
      on Form 10-K of Paramount for the period from
      November 1, 1992 through April 30, 1993 and Quarterly
      

<PAGE>

The Board of Directors
Paramount Communications Inc.
January 21, 1994
Page 5

      Reports on Form 10-Q of Paramount for the quarters
      ended January 31, April 30 and July 31 for each of the
      same fiscal years and for the quarters ended January
      31, April 30, July 31 and October 31, 1993, (b) the
      Annual Reports to Stockholders and the Annual Reports
      on Form 10-K of Viacom for each of the fiscal years
      ended December 31, 1988 through 1992, and Quarterly
      Reports on Form 10-Q of Viacom for the quarters ended
      March 31, June 30 and September 30 for each of the
      same fiscal years, and for the quarters ended
      March 31, June 30, and September 30, 1993, (c) the
      Annual Reports to Stockholders and the Annual Reports
      on Form 10-K of QVC for each of the fiscal years ended
      January 31, 1989 through 1993, and Quarterly Reports
      on Form 10-Q of QVC for the quarters ended April 30,
      July 31 and October 31 for each of the same fiscal 
      years, and for the quarters ended April 30, July 31
      and October 31, 1993 and (d) the Annual Reports to
      Stockholders and the Annual Reports on Form 10-K of
      Blockbuster for each of the fiscal years ended
      December 31, 1988 through 1992, and Quarterly Reports
      on Form 10-Q of Blockbuster for the quarters ended
      March 31, June 30 and September 30 for each of the
      same fiscal years, and for the quarters ended
      March 31, June 30, and September 30, 1993;

        (iv) reviewed certain financial forecasts and other
      data provided to us by Paramount, Viacom, QVC and
      Blockbuster relating to their respective businesses
      (except in the case of Paramount, financial forecasts
      for the current fiscal year only, having been advised
      that Paramount has not prepared projections beyond the
      current fiscal year);

        (v) conducted discussions with members of the
      senior management of Paramount, Viacom, QVC and
      Blockbuster with respect to the business and prospects
      of Paramount, Viacom, QVC and Blockbuster and the
      strategic objectives of each;

        (vi) reviewed public information with respect to
      certain other companies in lines of businesses we
      believe to be comparable to the businesses of
      Paramount, Viacom, QVC and Blockbuster;

        (vii) reviewed the financial terms of certain
      business combinations involving companies in lines of


<PAGE>

The Board of Directors
Paramount Communications Inc.
January 21, 1994
Page 6

      business we believe to be comparable to those of
      Paramount, Viacom, QVC and Blockbuster, and in other 
      industries generally;

        (viii) reviewed the historical stock prices and
      trading volumes of the Common Stock, Viacom Class B
      Common Stock, QVC Common Stock and shares of common
      stock of Blockbuster;

        (ix) reviewed the procedures for bidding set forth
      in the QVC Merger Agreement and the Viacom Exemption
      Agreement, in particular noting the respective
      provisions therein providing for the extension of the
      QVC Offer or the Viacom Offer, as applicable, for 10
      business days upon delivery of a Completion
      Certificate (referred to in the QVC Merger Agreement
      or the Viacom Exemption Agreement, as applicable) by
      QVC or Viacom, as applicable; and

        (x) conducted such other financial studies,
      analyses and investigations as we deemed appropriate.

        We have assumed and relied upon the accuracy and
completeness of the financial and other information  provided by
Paramount, Viacom, QVC and Blockbuster to us, and on the
representations contained in the QVC Merger Agreement and the
Form Viacom Merger Agreement, and we have not undertaken any
independent verification of such information or any independent
valuation or appraisal of any of the assets of Paramount,
Viacom, QVC or Blockbuster. With respect to the financial 
forecasts referred to above, we have assumed that they have
been reasonably prepared on a basis reflecting the best
currently available judgments of the managements of Paramount,
Viacom, QVC or Blockbuster as to the future financial
performance of Paramount, Viacom, QVC and Blockbuster,
respectively. In addition, we have assumed that the Viacom
Proposal (as defined in the January 12, 1994 Letter) and the
Amended Viacom Proposal were made in compliance with the terms
and conditions of the Viacom Exemption Agreement. Further, our
opinions are based on economic, monetary and market conditions
existing on this date.

        We have not reviewed any proxy statement or similar 
document that may be prepared for use in connection with the
proposed QVC Two-Step Transaction or the proposed Viacom
Two-Step Transaction. In accordance with the Procedures for
Submissions of Proposals (the "Bidding Procedures") established


<PAGE>

The Board of Directors
Paramount Communications Inc.
January 21, 1994
Page 7

by Paramount's Board of Directors on December 13, 1993,
Paramount's Board of Directors has authorized us to respond to
inquiries with respect to Paramount from prospective bidders
(in addition to QVC and Viacom) and to receive proposals from
additional bidders, if any. We have not, however, solicited
third party indications of interest in acquiring all or any 
part of Paramount.

        As part of our analysis, we have continued to evaluate 
the transactions, as we have in the past, not only on the basis
of current market values but also applying other financial
valuation methodologies generally applicable to transactions of 
this type. These financial valuation methodologies, which are
subject to certain limitations as applied to these prospective
combinations, including the lack of projections for Paramount
beyond the current fiscal year and the difficulties in
quantifying synergies and revenue enhancements resulting from
the combinations, slightly favor in varying degrees the Revised
Viacom Transaction Consideration from a financial point of
view. On the basis of recent market values, the QVC
Transaction Consideration has had a slightly higher market
valuation than the Revised Viacom Transaction Consideration; in
this connection, we observe the high volatility of Viacom
Class B Common Stock and QVC Common Stock and that the market
prices of the stocks seem to be impacted by the perception of
the market-place as to whether QVC or Viacom would be the 
ultimate acquiror of Paramount.

        We also observe that there is a greater percentage of 
cash and preferred stock as components of the Revised Viacom
Transaction Consideration than the QVC Transaction
Consideration. We further note the offering of the Viacom CVRs
in the Amended Viacom Proposal. Finally, we observe the
express preference of Paramount's Board of Directors in the
Bidding Procedures for cash and securities readily susceptible 
to valuation, such as securities with a fixed income stream,
with a liquidation preference, or in the case of equity
securities, securities which enjoy the benefits of a wide
collar or other value assurance mechanism.

        Our engagement and the opinions expressed herein are solely 
for the benefit of Paramount's Board of Directors and
are not on behalf of, and are not intended to confer rights or
remedies upon, Viacom, QVC, Blockbuster, any stockholders of 
Paramount, Viacom, QVC or Blockbuster or any other person other
than Paramount's Board of Directors.


<PAGE>

The Board of Directors
Paramount Communications Inc.
January 21, 1994
Page 8

        In reaching our opinions expressed herein, we have
taken into account various factors, including our assessment of
the probability of consummation of the proposed merger between
Viacom and Blockbuster contemplated by the Blockbuster Merger
Agreement under the circumstances existing on the date of this
letter and that, given the terms and conditions of the proposed
QVC Two-Step Transaction and the proposed Viacom Two-Step
Transaction and the limitations of the financial valuation
methodologies referred to above, we view as a favorable factor
an offer that contains a greater percentage of cash and
securities readily susceptible to valuation. Based on and
subject to the foregoing and such other factors as we deemed
relevant, including our assessment of economic, monetary and
market conditions existing on the date of this letter, we are
of the opinion that, as of this date, (i) the QVC Transaction
Consideration is fair to the Stockholders from a financial 
point of view (ii) the Revised Viacom Transaction Consideration 
is fair to the Stockholders from a financial point of view and
(iii) the Revised Viacom Transaction Consideration is
marginally superior to the QVC Transaction Consideration from a 
financial point of view.


                               Very truly yours,


                               /s/ Lazard Freres & Co.

















                                                                           
          -----------------------------------------------------------------
          =================================================================










                             AGREEMENT AND PLAN OF MERGER

                                       between

                                     VIACOM INC.

                                         and

                            PARAMOUNT COMMUNICATIONS INC.

                             Dated as of January 21, 1994










                                                                           
          -----------------------------------------------------------------
          =================================================================















<PAGE>






                                Index of Defined Terms
                                ----------------------


                                                              Section
                                                              -------

          affiliate                                         SECTION 9.3
          Agreement                                         PREAMBLE
          AMEX                                              SECTION 1.7
          beneficial owner                                  SECTION 9.3
          Blockbuster                                       SECTION 4.3
          Blockbuster Merger Agreement                      SECTION 4.8
          Blockbuster Subscription Agreement                SECTION 4.3
          Blue Sky Laws                                     SECTION 3.5
          Business Combination                              SECTION 8.5
          business day                                      SECTION 9.3
          Cash Election                                     SECTION 1.6
          Cash Election Number                              SECTION 1.6
          Cash Election Shares                              SECTION 1.6
          Cash Fraction                                     SECTION 1.6
          Certificate of Merger                             SECTION 1.3
          Certificates                                      SECTION 1.7
          Claim                                             SECTION 6.3
          Class A Exchange Ratio                            SECTION 1.6
          Class B Exchange Ratio                            SECTION 1.6
          Code                                              RECITALS
          Communications Act                                SECTION 3.5
          Competing Transaction                             SECTION 6.2
          Confidentiality Agreements                        SECTION 6.1
          control                                           SECTION 9.3
          controlled                                        SECTION 9.3
          controlled by                                     SECTION 9.3
          CVRs                                              SECTION 1.6
          CVR Exchange Ratio                                SECTION 1.7
          Debentures                                        SECTION 4.3
          Delaware Law                                      RECITALS
          Dissenting Shares                                 SECTION 1.10
          ERISA                                             SECTION 3.10
          Effective Time                                    SECTION 1.3
          Exchange Act                                      SECTION 2.2
          Exchange Agent                                    SECTION 1.7
          Exchange Cash Consideration                       SECTION 1.7
          Exchange Fund                                     SECTION 1.7
          Exchange Ratios                                   SECTION 1.6
          Exemption Agreement                               SECTION 2.1(d)
          Expiration Date                                   SECTION 2.1
          FCC                                               SECTION 6.10
          Final Expiration Date                             SECTION 2.1(c)
          Financing                                         SECTION 4.17
          Form of Election                                  SECTION 1.6
          Forward Merger                                    RECITALS
          fully diluted                                     SECTION 9.3
          Gains Tax                                         SECTION 6.18
          Governmental Entity                               SECTION 3.5
          HSR Act                                           SECTION 3.5
          Incentive Stock Option                            SECTION 1.7





<PAGE>




                                                                          2
                           Index of Defined Terms (cont'd)
                           ----------------------


                                                              Section
                                                              -------


          Indemnified Parties                               SECTION 6.3
          Indenture                                         SECTION 4.3
          IRS                                               SECTION 3.10
          Material Paramount Subsidiary                     SECTION 3.1
          Material Viacom Subsidiary                        SECTION 4.1
          Merger                                            RECITALS
          Merger Consideration                              SECTION 1.7
          Merger Subsidiary                                 RECITALS
          Minimum Condition                                 SECTION 2.1
          National                                          RECITALS
          Non-Election                                      SECTION 1.6
          Non-Election Fraction                             SECTION 1.6
          Non-Election Shares                               SECTION 1.6
          NYNEX Agreement                                   SECTION 4.3
          Offer                                             RECITALS
          Offer Documents                                   SECTION 2.1
          Offer to Purchase                                 SECTION 2.1(c)
          Other Offer                                       SECTION 2.1(c)
          Other Offeror                                     SECTION 2.1(d)
          Other Exemption Agreement                         SECTION 2.1(c)
          Other Expiration Date                             SECTION 2.1(d)
          Paramount                                         PREAMBLE
          Paramount 1992 Balance Sheet                      SECTION 3.12
          Paramount Common Stock                            RECITALS
          Paramount Disclosure Schedule                     SECTION 3.3
          Paramount Indentures                              SECTION 6.17
          Paramount Material Adverse Effect                 SECTION 3.1
          Paramount Plans                                   SECTION 3.10
          Paramount Preferred Stock                         SECTION 3.3
          Paramount SEC Reports                             SECTION 3.7
          Paramount Subsidiary                              SECTION 3.1
          Paramount Triggering Event                        SECTION 6.9
          Per Share Amount                                  RECITALS
          Per Share Cash Amount                             SECTION 1.6
          Preferred Stock Exchange Ratio                    SECTION 1.6
          Proxy Statement                                   SECTION 6.6
          Registration Statement                            SECTION 6.6
          Representatives                                   SECTION 1.6
          Respective Representatives                        SECTION 6.1
          Reverse Merger                                    RECITALS
          Rights                                            SECTION 3.13
          Rights Agreement                                  SECTION 3.13
          Rights Condition                                  SECTION 2.1
          Schedule 14D-1                                    SECTION 2.1
          Schedule 14D-9                                    SECTION 2.2
          SEC                                               SECTION 2.1
          Securities Act                                    SECTION 3.5
          Securities Election                               SECTION 1.6
          Securities Election Number                        SECTION 1.6
          Significant Stockholder                           SECTION 6.21






<PAGE>




                                                                          3
                           Index of Defined Terms (cont'd)
                           ----------------------


                                                              Section
                                                              -------


          Stock Election Shares                             SECTION 1.6
          Stock Fraction                                    SECTION 1.6
          Stock Option                                      SECTION 3.3
          Stockholders' Meetings                            SECTION 6.7
          subsidiaries                                      SECTION 9.3
          subsidiary                                        SECTION 9.3
          Surviving Corporation                             SECTION 1.1
          Transactions                                      SECTION 3.4
          Transfer Tax                                      SECTION 6.18
          Trustee                                           SECTION 4.3
          under common control with                         SECTION 9.3
          Viacom                                            PREAMBLE
          Viacom Certificate Amendments                     SECTION 4.4
          Viacom 1992 Balance Sheet                         SECTION 4.12
          Viacom Class A Common Stock                       RECITALS
          Viacom Class B Common Stock                       SECTION 1.6
          Viacom Common Stock                               SECTION 1.6
          Viacom Disclosure Schedule                        SECTION 4.3
          Viacom International                              SECTION 4.7
          Viacom Material Adverse Effect                    SECTION 4.1
          Viacom Merger Preferred Stock                     SECTION 1.6
          Viacom Plans                                      SECTION 4.10
          Viacom Preferred Stock                            SECTION 4.3
          Viacom SEC Reports                                SECTION 4.7
          Viacom Series A Preferred Stock                   SECTION 4.3
          Viacom Subsidiary                                 SECTION 4.1
          Viacom Triggering Event                           SECTION 6.9
          Viacom Vote Matter                                SECTION 4.4
          Voting Agreement                                  RECITALS
          Warrants                                          SECTION 1.6
          Warrant Exchange Ratio                            SECTION 1.6







<PAGE>






                                  TABLE OF CONTENTS
                                  -----------------


                                                                       Page

                                      ARTICLE I

                                      THE MERGER  . . . . . . . . . . .   2

               SECTION 1.1.  The Merger . . . . . . . . . . . . . . . .   2
               SECTION 1.2.  Closing  . . . . . . . . . . . . . . . . .   2
               SECTION 1.3.  Effective Time . . . . . . . . . . . . . .   3
               SECTION 1.4.  Effect of the Merger . . . . . . . . . . .   3
               SECTION 1.5.  Certificate of Incorporation; By-Laws  . .   3
               SECTION 1.6.  Conversion of Securities . . . . . . . . .   3
               SECTION 1.7.  Exchange of Certificates and Cash  . . . .   9
               SECTION 1.8.  Stock Transfer Books . . . . . . . . . . .  12
               SECTION 1.9.  Stock Options; Payment Rights  . . . . . .  12
               SECTION 1.10.  Dissenting Shares . . . . . . . . . . . .  14

                                      ARTICLE II

                                      THE OFFER . . . . . . . . . . . .  15

               SECTION 2.1.  The Offer  . . . . . . . . . . . . . . . .  15
               SECTION 2.2.  Action by Paramount  . . . . . . . . . . .  17
               SECTION 2.3.  Receipt of Common Stock  . . . . . . . . .  19
               SECTION 2.4.  Completion Certificate . . . . . . . . . .  19
               SECTION 2.5.  Termination of the Offer . . . . . . . . .  19
               SECTION 2.6.  Board of Directors; Section 14(f)  . . . .  19

                                     ARTICLE III

                     REPRESENTATIONS AND WARRANTIES OF PARAMOUNT  . . .  20

               SECTION 3.1.  Organization and Qualification;
                               Subsidiaries . . . . . . . . . . . . . .  20
               SECTION 3.2.  Certificate of Incorporation and By-Laws .  21
               SECTION 3.3.  Capitalization . . . . . . . . . . . . . .  21
               SECTION 3.4.  Authority Relative to This Agreement . . .  22
               SECTION 3.5.  No Conflict; Required Filings and
                               Consents . . . . . . . . . . . . . . . .  23
               SECTION 3.6.  Compliance . . . . . . . . . . . . . . . .  24
               SECTION 3.7.  SEC Filings; Financial Statements  . . . .  24
               SECTION 3.8.  Absence of Certain Changes or Events . . .  25
               SECTION 3.9.  Absence of Litigation  . . . . . . . . . .  26
               SECTION 3.10.  Employee Benefit Plans  . . . . . . . . .  26
               SECTION 3.11.  Trademarks, Patents and Copyrights  . . .  27
               SECTION 3.12.  Taxes . . . . . . . . . . . . . . . . . .  27
               SECTION 3.13.  Amendment to Rights Agreement . . . . . .  28
               SECTION 3.14.  Opinion of Financial Advisor  . . . . . .  29
               SECTION 3.15.  Vote Required . . . . . . . . . . . . . .  29
               SECTION 3.16.  Brokers . . . . . . . . . . . . . . . . .  29


                                          i


<PAGE>





                                                                       Page
                                                                       ----


                                      ARTICLE IV

                       REPRESENTATIONS AND WARRANTIES OF VIACOM . . . .  29

               SECTION 4.1.  Organization and Qualification;
                               Subsidiaries . . . . . . . . . . . . . .  29
               SECTION 4.2.  Certificate of Incorporation and By-Laws .  30
               SECTION 4.3.  Capitalization . . . . . . . . . . . . . .  30
               SECTION 4.4.  Authority Relative to This Agreement . . .  33
               SECTION 4.5.  No Conflict; Required Filings and
                               Consents . . . . . . . . . . . . . . . .  33
               SECTION 4.6.  Compliance . . . . . . . . . . . . . . . .  34
               SECTION 4.7.  SEC Filings; Financial Statements  . . . .  35
               SECTION 4.8.  Absence of Certain Changes or Events . . .  36
               SECTION 4.9.  Absence of Litigation  . . . . . . . . . .  36
               SECTION 4.10.  Employee Benefit Plans  . . . . . . . . .  37
               SECTION 4.11.  Trademarks, Patents and Copyrights  . . .  37
               SECTION 4.12.  Taxes . . . . . . . . . . . . . . . . . .  38
               SECTION 4.13.  Opinion of Financial Advisor  . . . . . .  39
               SECTION 4.14.  Vote Required . . . . . . . . . . . . . .  39
               SECTION 4.15.  Ownership of Paramount Common Stock . . .  39
               SECTION 4.16.  Brokers . . . . . . . . . . . . . . . . .  39
               SECTION 4.17.  Financing . . . . . . . . . . . . . . . .  39
               SECTION 4.18.  Purchases of Securities . . . . . . . . .  39
               SECTION 4.19.  Representations in Blockbuster Merger
                                Agreement . . . . . . . . . . . . . . .  40

                                      ARTICLE V

                       CONDUCT OF BUSINESSES PENDING THE MERGER . . . .  40

               SECTION 5.1.  Conduct of Respective Businesses by
                               Paramount and Viacom Pending the Merger   40

                                      ARTICLE VI

                                 ADDITIONAL COVENANTS . . . . . . . . .  42

               SECTION 6.1.  Access to Information; Confidentiality . .  42
               SECTION 6.2.  Intentionally omitted  . . . . . . . . . .  43
               SECTION 6.3.  Directors' and Officers' Indemnification
                               and Insurance  . . . . . . . . . . . . .  43
               SECTION 6.4.  Notification of Certain Matters  . . . . .  44
               SECTION 6.5.  Tax Treatment  . . . . . . . . . . . . . .  45
               SECTION 6.6.  Registration Statement; Joint Proxy
                               Statement; Offer Documents and 
                               Schedule 14D-9 . . . . . . . . . . . . .  45
               SECTION 6.7.  Stockholders' Meetings . . . . . . . . . .  47
               SECTION 6.8.  Letters of Accountants . . . . . . . . . .  47
               SECTION 6.9.  Employee Benefits  . . . . . . . . . . . .  48
               SECTION 6.10.  Further Action; Reasonable Best Efforts .  48
               SECTION 6.11.  Debt Instruments  . . . . . . . . . . . .  49

                                          ii





<PAGE>





                                                                       Page
                                                                       ----


               SECTION 6.12.  Public Announcements  . . . . . . . . . .  49
               SECTION 6.13.  Listing of Viacom Securities  . . . . . .  49
               SECTION 6.14.  Affiliates of Paramount . . . . . . . . .  49
               SECTION 6.15.  Conveyance Taxes  . . . . . . . . . . . .  50
               SECTION 6.16.  Rights Agreement  . . . . . . . . . . . .  50
               SECTION 6.17.  Assumption of Debt and Leases . . . . . .  50
               SECTION 6.18.  Gains Tax . . . . . . . . . . . . . . . .  50
               SECTION 6.19.  Reverse Merger  . . . . . . . . . . . . .  51
               SECTION 6.20.  Post-Offer Agreements . . . . . . . . . .  51
               SECTION 6.21.  Transactions With Significant Stockholder
                                After the Effective Time  . . . . . . .  51
               SECTION 6.22.  Blockbuster Merger Agreement and
                                Subscription Agreement  . . . . . . . .  52

                                     ARTICLE VII

                                  CLOSING CONDITIONS  . . . . . . . . .  52

               SECTION 7.1.  Conditions to Obligations of Each Party
                               to Effect the Merger . . . . . . . . . .  52
               SECTION 7.2.  Additional Conditions to Obligations of
                               Viacom . . . . . . . . . . . . . . . . .  53
               SECTION 7.3.  Additional Conditions to Obligations of
                               Paramount  . . . . . . . . . . . . . . .  54

                                     ARTICLE VIII

                          TERMINATION, AMENDMENT AND WAIVER . . . . . .  55

               SECTION 8.1.  Termination  . . . . . . . . . . . . . . .  55
               SECTION 8.2.  Effect of Termination  . . . . . . . . . .  58
               SECTION 8.3.  Amendment  . . . . . . . . . . . . . . . .  58
               SECTION 8.4.  Waiver . . . . . . . . . . . . . . . . . .  58
               SECTION 8.5.  Fees, Expenses and Other Payments  . . . .  58

                                      ARTICLE IX

                                  GENERAL PROVISIONS  . . . . . . . . .  59

               SECTION 9.1.  Effectiveness of Representations,
                               Warranties and Agreements  . . . . . . .  59
               SECTION 9.2.  Notices  . . . . . . . . . . . . . . . . .  59
               SECTION 9.3.  Certain Definitions  . . . . . . . . . . .  60
               SECTION 9.4.  Time Period  . . . . . . . . . . . . . . .  61
               SECTION 9.5.  Headings . . . . . . . . . . . . . . . . .  62
               SECTION 9.6.  Severability . . . . . . . . . . . . . . .  62
               SECTION 9.7.  Entire Agreement . . . . . . . . . . . . .  62
               SECTION 9.8.  Assignment . . . . . . . . . . . . . . . .  62
               SECTION 9.9.  Parties in Interest  . . . . . . . . . . .  62
               SECTION 9.10.  Specific Performance  . . . . . . . . . .  62
               SECTION 9.11.  Governing Law . . . . . . . . . . . . . .  62
               SECTION 9.12.  Counterparts  . . . . . . . . . . . . . .  63

                                         iii





<PAGE>






          ANNEX A        Principal Conditions to the Offer
          ANNEX B        Principal Terms of Viacom Merger Preferred Stock
          ANNEX C        Principal Terms of Contingent Value Rights
          ANNEX D        Principal Terms of Warrants

          EXHIBIT 6.14   Form of Affiliate Letter
           
















































                                          iv
<PAGE>








                    AGREEMENT AND PLAN OF MERGER, dated as of January 21,
          1994 (this "Agreement"), between VIACOM INC., a Delaware
                      ---------
          corporation ("Viacom"), and PARAMOUNT COMMUNICATIONS INC., a
                        ------
          Delaware corporation ("Paramount").
                                 ---------


                                W I T N E S S E T H :
                                - - - - - - - - - -


                    WHEREAS, Viacom and Paramount have determined that it
          is in the best interest of their respective shareholders to enter
          into this Agreement so as to facilitate the business combination
          of the two companies through a first-step cash tender offer and a
          second-step merger, while preserving the ability to proceed with
          a single-step merger in appropriate circumstances, and in
          accordance with the General Corporation Law of the State of
          Delaware ("Delaware Law"), Paramount and Viacom have agreed to
                     ------------
          enter into a business combination transaction pursuant to which
          Paramount will merge with and into Viacom (the "Forward Merger")
                                                          --------------
          or alternatively, a subsidiary of Viacom ("Merger Subsidiary")
                                                     -----------------
          will merge with and into Paramount (the "Reverse Merger" and,
                                                   --------------
          together with the Forward Merger, the "Merger");
                                                 ------

                    WHEREAS, in furtherance of the Merger, Viacom has
          amended and supplemented its outstanding tender offer (as amended
          and supplemented in accordance with this Agreement, the "Offer")
                                                                   -----
          to acquire 61,657,432 shares of common stock, par value $1.00 per
          share, of Paramount ("Paramount Common Stock"), or such greater
                                ----------------------
          number of shares as equals 50.1% of the shares of Paramount
          Common Stock outstanding on a fully diluted basis (as defined in
          Section 9.3 herein), for $107.00 per Paramount share (the
          consideration per share of Paramount Common Stock to be paid
          pursuant to the Offer being referred to as the "Per Share
                                                          ---------
          Amount"), upon the terms and subject to the conditions of this
          ------
          Agreement and the Offer;

                    WHEREAS, the Board of Directors of Paramount has
          determined that the Merger and the Offer are consistent with and
          in furtherance of the long-term business strategy of Paramount
          and are fair to, and in the best interests of, Paramount and the
          holders of Paramount Common Stock and has approved and adopted
          this Agreement and has approved the Merger and the other
          transactions contemplated hereby (including, without limitation,
          the Offer) and recommended approval and adoption of this
          Agreement and approval of the Merger by the stockholders of
          Paramount and agreed to recommend that stockholders of Paramount
          tender their shares of Paramount Common Stock pursuant to the
          Offer;

                    WHEREAS, the Board of Directors of Viacom has
          determined that the Merger and the Offer are consistent with and
          in furtherance of the long-term business strategy of Viacom and
          are fair to, and in the best interests of, Viacom and its






<PAGE>



                                                                          2



          stockholders and has approved and adopted this Agreement and has
          approved the Merger and the other transactions contemplated
          hereby (including, without limitation, the making of the Offer)
          and recommended approval and adoption of this Agreement and
          approval of the Merger by the holders of the Class A Common
          Stock, par value $.01 per share, of Viacom (the "Viacom Class A
                                                           --------------
          Common Stock");
          ------------

                    WHEREAS, for federal income tax purposes, it is
          intended that the Forward Merger qualify as a reorganization
          under the provisions of Section 368(a) of the United States
          Internal Revenue Code of 1986, as amended (the "Code"); and
                                                          ----

                    WHEREAS, concurrently with the execution of this
          Agreement and as an inducement to Paramount to enter into this
          Agreement, National Amusements, Inc., a Maryland corporation and
          the majority stockholder of Viacom ("National"), and Paramount
                                               --------
          will enter into a Voting Agreement, substantially in the form of
          the Voting Agreement previously entered into on September 12,
          1993 (the "Voting Agreement"), pursuant to which National shall,
                     ----------------
          among other things, vote its shares of Viacom Class A Common
          Stock in favor of the Merger and the other transactions
          contemplated by this Agreement;

                    NOW, THEREFORE, in consideration of the foregoing and
          the respective representations, warranties, covenants and
          agreements set forth in this Agreement, the parties hereto agree
          as follows:


                                      ARTICLE I

                                      THE MERGER

                    SECTION 1.1.  The Merger.  Upon the terms and subject
                                  ----------
          to the conditions set forth in this Agreement, and in accordance
          with Delaware Law, at the Effective Time (as defined in
          Section 1.3), Paramount shall be merged with and into Viacom;
          provided, however, that if, after consulting with Paramount and
          --------  -------
          its professional advisors in good faith, Shearman & Sterling,
          counsel to Viacom, is unable to deliver an opinion in form and
          substance reasonably satisfactory to Viacom (such opinion to be
          based on customary assumptions and representations) that the
          Forward Merger will qualify as a reorganization under Section
          368(a) of the Code, Viacom may elect to cause a subsidiary of
          Viacom to merge with and into Paramount.  As a result of the
          Forward Merger, the separate corporate existence of Paramount
          (or, in the case of the Reverse Merger, Merger Subsidiary) shall
          cease and Viacom (or, in the case of the Reverse Merger,
          Paramount) shall continue as the surviving corporation of the
          Merger (the "Surviving Corporation").
                       ---------------------

                    SECTION 1.2.  Closing.  Unless this Agreement shall
                                  -------
          have been terminated and the transactions herein contemplated






<PAGE>



                                                                          3



          shall have been abandoned pursuant to Section 8.1 and subject to
          the satisfaction or, if permissible, waiver of the conditions set
          forth in Article VII, the consummation of the Merger will take
          place as promptly as practicable (and in any event within two
          business days) after satisfaction or waiver of the conditions set
          forth in Article VII, at the offices of Shearman & Sterling, 599
          Lexington Avenue New York, New York, unless another date, time or
          place is agreed to in writing by the parties hereto.

                    SECTION 1.3.  Effective Time.  As promptly as
                                  --------------
          practicable after the satisfaction or, if permissible, waiver of
          the conditions set forth in Article VII, the parties hereto shall
          cause the Merger to be consummated by filing a certificate of
          merger (the "Certificate of Merger") with the Secretary of State
                       ---------------------
          of the State of Delaware in such form as required by, and
          executed in accordance with the relevant provisions of, Delaware
          Law (the date and time of such filing, or such later date or time
          as set forth therein, being the "Effective Time").
                                           --------------

                    SECTION 1.4.  Effect of the Merger.  At the Effective
                                  --------------------
          Time, the effect of the Merger shall be as provided in the
          applicable provisions of Delaware Law.  Without limiting the
          generality of the foregoing, and subject thereto, at the
          Effective Time, except as otherwise provided herein, all the
          property, rights, privileges, powers and franchises of Viacom
          (or, in the case of the Reverse Merger, Merger Subsidiary) and
          Paramount shall vest in the Surviving Corporation, and all debts,
          liabilities and duties of Viacom (or, in the case of the Reverse
          Merger, Merger Subsidiary) and Paramount shall become the debts,
          liabilities and duties of the Surviving Corporation.

                    SECTION 1.5.  Certificate of Incorporation; By-Laws. 
                                  -------------------------------------
          (a)  At the Effective Time of the Forward Merger, the Certificate
          of Incorporation and the By-Laws of Viacom, as in effect
          immediately prior to the Effective Time, shall be the Certificate
          of Incorporation and the By-Laws of the Surviving Corporation.

               (b)  Alternatively, at the Effective Time of the Reverse
          Merger, the Certificate of Incorporation and By-Laws,
          respectively, of the Surviving Corporation shall be amended and
          restated in their entirety to read as the Certificate of
          Incorporation and By-Laws of Merger Subsidiary.

                    SECTION 1.6.  Conversion of Securities.  At the
                                  ------------------------
          Effective Time, by virtue of the Merger and without any action on
          the part of Viacom, Paramount or the holders of any
          of the following securities:

                    (a)  In the event that the Offer has been consummated
               prior to the Effective Time, each share of Paramount Common
               Stock issued and outstanding immediately prior to the
               Effective Time (other than any shares of Paramount Common
               Stock to be canceled pursuant to Section 1.6(c) and any
               Dissenting Shares (as defined in Section 1.10)) shall be






<PAGE>



                                                                          4



               converted into the right to receive (A) .93065 shares of
               Class B common stock, par value $0.01 per share ("Viacom
                                                                 ------
               Class B Common Stock"), of Viacom, (B) .30408 shares of a
               --------------------
               new series of convertible exchangeable preferred stock, par
               value $0.01 per share ("Viacom Merger Preferred Stock") of
                                       -----------------------------
               Viacom having the principal terms described in Annex B, (C)
               .93065 contingent value rights of Viacom (the "CVRs") having
                                                              ----
               the principal terms described in Annex C and (D) .50
               warrants (the "Warrants") of Viacom having the principal
                              --------
               terms described in Annex D; provided, however, that, in any
                                           --------  -------
               event, if between the date of this Agreement and the
               Effective Time the outstanding shares of Viacom Class B
               Common Stock, Viacom Merger Preferred Stock or Paramount
               Common Stock shall have been changed into a different number
               of shares or a different class, by reason of any stock
               dividend, subdivision, reclassification, recapitalization,
               split, combination or exchange of shares, the amounts of
               Viacom Class B Common Stock, Viacom Merger Preferred Stock
               CVRs and Warrants specified above shall be correspondingly
               adjusted to reflect such stock dividend, subdivision,
               reclassification, recapitalization, split, combination or
               exchange of shares.  All such shares of Paramount Common
               Stock shall no longer be outstanding and shall automatically
               be canceled and retired and shall cease to exist, and each
               certificate previously evidencing any such shares shall
               thereafter represent the right to receive, upon the
               surrender of such certificate in accordance with the
               provisions of Section 1.7 certificates evidencing (a) such
               number of whole shares of Viacom Class B Common Stock and
               Viacom Merger Preferred Stock and (b) such number of whole
               CVRs and Warrants into which such Paramount Common Stock was
               converted in accordance herewith.  The holders of such
               certificates previously evidencing such shares of Paramount
               Common Stock outstanding immediately prior to the Effective
               Time shall cease to have any rights with respect to such
               shares of Paramount Common Stock except as otherwise
               provided herein or by law.  No fractional share of Viacom
               Class B Common Stock or Viacom Merger Preferred Stock or
               fractional CVR or Warrant shall be issued and, in lieu
               thereof, a cash payment shall be made pursuant to Section
               1.7(d).

                    (b)  In the event that the Offer has not been
               consummated prior to the Effective Time:

                         (i)  subject to the further provisions of this
                    Section 1.6, each share of Paramount Common Stock
                    issued and outstanding immediately prior to the
                    Effective Time (other than any shares of Paramount
                    Common Stock to be canceled pursuant to Section 1.6(c))
                    and any Dissenting Shares, shall be converted, subject
                    to Section 1.7(d), into the right to receive (A)(i)
                    .93065 of a share of Viacom Class B Common Stock (the
                    "Class B Exchange Ratio"); (ii) 0.30408 of a share of
                     ----------------------






<PAGE>



                                                                          5



                    Viacom Merger Preferred Stock (the "Preferred Stock
                                                        ---------------
                    Exchange Ratio"); (iii) .93065 CVRs (the "CVR Exchange
                    --------------                            ------------
                    Ratio") and (iv) .50 Warrants (the "Warrant Exchange
                    -----                               ----------------
                    Ratio"; and together with the Class B Exchange Ratio,
                    -----
                    the Preferred Stock Exchange Ratio and the CVR Exchange
                    Ratio; the "Exchange Ratios"), (B) $107.00 in cash (the
                                ---------------
                    "Per Share Cash Amount"); or (C) a combination of
                     ---------------------
                    shares of Viacom Class B Common Stock and Viacom Merger
                    Preferred Stock, CVRs, Warrants and cash determined in
                    accordance with Sections 1.6(b)(iv), (v) and (vi);
                    provided, however, that, in any event, if between the
                    --------  -------
                    date of this Agreement and the Effective Time the
                    outstanding shares of Viacom Class B Common Stock,
                    Viacom Merger Preferred Stock or Paramount Common Stock
                    shall have been changed into a different number of
                    shares or a different class, by reason of any stock
                    dividend, subdivision, reclassification,
                    recapitalization, split, combination or exchange of
                    shares, the Exchange Ratios and Per Share Cash Amount
                    shall be correspondingly adjusted to reflect such stock
                    dividend, subdivision, reclassification,
                    recapitalization, split, combination or exchange of
                    shares.  All such shares of Paramount Common Stock
                    shall no longer be outstanding and shall automatically
                    be canceled and retired and shall cease to exist, and
                    each certificate previously evidencing any such shares
                    shall thereafter represent the right to receive, upon
                    the surrender of such certificate in accordance with
                    the provisions of Section 1.7 and in accordance with
                    the allocation procedures set forth in this Section
                    1.6, (i) certificates evidencing (x) such number of
                    whole shares of Viacom Class B Common Stock and Viacom
                    Merger Preferred Stock and (y) such number of whole
                    CVRs and Warrants into which such Paramount Common
                    Stock was converted in accordance with the Exchange
                    Ratios and/or (ii) the Per Share Cash Amount multiplied
                    by the number of shares of Paramount Common Stock
                    previously evidenced by the canceled certificate.  The
                    holders of such certificates previously evidencing such
                    shares of Paramount Common Stock outstanding
                    immediately prior to the Effective Time shall cease to
                    have any rights with respect to such shares of
                    Paramount Common Stock except as otherwise provided
                    herein or by law.  No fractional share of Viacom Class
                    B Common Stock or Viacom Merger Preferred Stock or
                    fractional CVR or Warrant shall be issued and, in lieu
                    thereof, a cash payment shall be made pursuant to
                    Section 1.7(d).

                        (ii)  Subject to the election and allocation
                    procedures set forth in this Section 1.6, each holder
                    of record of shares of Paramount Common Stock as of the
                    record date for the meeting of stockholders of
                    Paramount referred to in Section 6.7 will be entitled






<PAGE>



                                                                          6



                    to (A) elect to receive certificates evidencing such
                    number of shares of Viacom Class B Common Stock and
                    Viacom Merger Preferred Stock and (y) such number of
                    whole CVRs and Warrants into which such number of
                    shares of Paramount Common Stock would be converted in
                    accordance with the Exchange Ratios (a "Securities
                                                            ----------
                    Election"), (B) elect to receive the Per Share Cash
                    --------
                    Amount multiplied by such number of shares of Paramount
                    Common Stock (a "Cash Election"), or (C) indicate that
                                     -------------
                    such holder has no preference as to the receipt of cash
                    or shares of Viacom Class B Common Stock and Viacom
                    Merger Preferred Stock and CVRs and Warrants in
                    exchange for such shares of Paramount Common Stock (a
                    "Non-Election").  All such elections shall be made on a
                     ------------
                    form designed for that purpose and mutually acceptable
                    to Viacom and Paramount (a "Form of Election") and
                                                ----------------
                    mailed to holders of record of shares of Paramount
                    Common Stock as of the record date for the meeting of
                    stockholders of Paramount referred to in Section 6.7. 
                    Holders of record of shares of Paramount Common Stock
                    who hold such shares as nominees, trustees or in other
                    representative capacities ("Representatives") may
                                                ---------------
                    submit multiple Forms of Election, provided that such
                    Representative certifies that each such Form of
                    Election covers all the shares of Paramount Common
                    Stock held by such Representative for a particular
                    beneficial owner entitled to so elect pursuant to the
                    first sentence of this Section 1.6(b)(ii).  Elections
                    shall be made by holders of Paramount Common Stock by
                    mailing to the Exchange Agent (as defined in Section
                    1.7) properly completed and signed Forms of Election. 
                    In order to be effective, a Form of Election must be
                    received by the Exchange Agent no later than the close
                    of business on the last business day prior to the
                    Effective Time.  All elections may be revoked until the
                    last business day prior to the Effective Time.  Viacom
                    shall have the discretion, which it may delegate in
                    whole or in part to the Exchange Agent, to determine
                    whether Forms of Election have been properly completed
                    and signed and properly and timely submitted or revoked
                    and to disregard immaterial defects in Forms of
                    Election, and any good faith decision of Viacom or the
                    Exchange Agent in such matters shall be binding and
                    conclusive.  Neither Viacom nor the Exchange Agent
                    shall be under any obligation to notify any person of
                    any defect in a Form of Election.  Any holder of shares
                    of Paramount Common Stock who fails to make an election
                    and any holder who fails to submit to the Exchange
                    Agent a properly completed and signed and properly and
                    timely submitted Form of Election shall be deemed to
                    have made a Non-Election.

                       (iii)  The aggregate number of shares of Paramount
                    Common Stock to be converted into the right to receive






<PAGE>



                                                                          7



                    cash in the Merger (the "Cash Election Number") shall
                                             --------------------
                    be equal to 50.1% of the number of shares of Paramount
                    Common Stock outstanding immediately prior to the
                    Effective Time, and the aggregate number of shares of
                    Paramount Common Stock to be converted into the right
                    to receive shares of Viacom Class B Common Stock and
                    Viacom Merger Preferred Stock and CVRs and Warrants in
                    the Merger (the "Securities Election Number") shall be
                                     --------------------------
                    equal to 49.9% of the number of shares of Paramount
                    Common Stock outstanding immediately prior to the
                    Effective Time.

                        (iv)  If the aggregate number of shares of
                    Paramount Common Stock with respect to which Cash
                    Elections have been made plus Dissenting Shares (the
                    "Cash Election Shares") exceeds the Cash Election
                     --------------------
                    Number, all shares of Paramount Common Stock with
                    respect to which Securities Elections have been made
                    (the "Securities Election Shares") and all shares of
                          --------------------------
                    Paramount Common Stock with respect to which
                    Non-Elections have been made (the "Non-Election
                                                       ------------
                    Shares") shall be converted into the right to receive
                    ------
                    shares of Viacom Class B Common Stock and Viacom Merger
                    Preferred Stock, CVRs and Warrants, and the Cash
                    Election Shares (other than Dissenting Shares) shall be
                    converted into the right to receive shares of Viacom
                    Class B Common Stock, Viacom Merger Preferred Stock,
                    CVRs, Warrants and cash in the following manner:

                         each Cash Election Share (other than Dissenting
                         Shares) shall be converted into the right to
                         receive (i) an amount in cash, without interest,
                         equal to the product of (x) the Per Share Cash
                         Amount and (y) a fraction (the "Cash Fraction"),
                                                         -------------
                         the numerator of which shall be the Cash Election
                         Number and the denominator of which shall be the
                         total number of Cash Election Shares, (ii) a
                         number of shares of Viacom Class B Common Stock
                         equal to the product of (x) the Class B Exchange
                         Ratio and (y) a fraction equal to one minus the
                         Cash Fraction, (iii) a number of shares of Viacom
                         Merger Preferred Stock equal to the product of (x)
                         the Preferred Stock Exchange Ratio and (y) a
                         fraction equal to one minus the Cash Fraction,
                         (iv) a number of CVRs equal to the product of (x)
                         the CVR Exchange Ratio and (y) a fraction equal to
                         one minus the Cash Fraction and (v) a number of
                         Warrants equal to the product of (x) the Warrant
                         Exchange Ratio and (y) a fraction equal to one
                         minus the Cash Fraction.

                         (v)  If the aggregate number of Securities
                    Election Shares exceeds the Securities Election Number,
                    all Cash Election Shares (other than Dissenting Shares)






<PAGE>



                                                                          8



                    and all Non-Election Shares shall be converted into the
                    right to receive cash, and all Securities Election
                    Shares shall be converted into the right to receive
                    shares of Viacom Class B Common Stock and Viacom Merger
                    Preferred Stock, CVRs, Warrants and cash in the
                    following manner:

                         each Securities Election Share shall be converted
                         into the right to receive (i) a number of shares
                         of Viacom Class B Common Stock equal to the
                         product of (x) the Class B Exchange Ratio and (y)
                         a fraction (the "Securities Fraction"), the
                                          -------------------
                         numerator of which shall be the Securities
                         Election Number and the denominator of which shall
                         be the total number of Securities Election Shares,
                         (ii) a number of shares of Viacom Merger Preferred
                         Stock equal to the product of (x) the Preferred
                         Stock Exchange Ratio and (y) the Securities
                         Fraction, (iii) a number of CVRs equal to the
                         product of (x) the CVR Exchange Ratio and (y) the
                         Securities Fraction, (iv) a number of Warrants
                         equal to the product of (x) the Warrant Exchange
                         Ratio and (y) the Securities Fraction and (v) an
                         amount in cash, without interest, equal to the
                         product of (x) the Per Share Cash Amount and (y) a
                         fraction equal to one minus the Securities
                         Fraction.

                        (vi)  In the event that neither Section 1.6(b)(iv)
                    nor Section 1.6(b)(v) above is applicable, all Cash
                    Election shares shall be converted into the right to
                    receive cash, all Securities Election Shares shall be
                    converted into the right to receive shares of Viacom
                    Class B Common Stock and Viacom Merger Preferred Stock,
                    CVRs and Warrants, and the Non-Election Shares, if any,
                    shall be converted into the right to receive shares of
                    Viacom Class B Common Stock and Viacom Merger Preferred
                    Stock, CVRs, Warrants and cash in the following manner:

                         each Non-Election Share shall be converted into
                         the right to receive (i) an amount in cash,
                         without interest, equal to the product of (x) the
                         Per Share Cash Amount and (y) a fraction (the
                         "Non-Election Fraction"), the numerator of which
                          ---------------------
                         shall be the excess of the Cash Election Number
                         over the total number of Cash Election Shares and
                         the denominator of which shall be the excess of
                         (A) the number of shares of Paramount Common Stock
                         outstanding immediately prior to the Effective
                         Time over (B) the sum of the total number of Cash
                         Election Shares and the total number of Securities 
                         Election Shares, (ii) a number of shares of Viacom
                         Class B Common Stock equal to the product of (x)
                         the Class B Exchange Ratio and (y) a fraction






<PAGE>



                                                                          9



                         equal to one minus the Non-Election Fraction, 
                         (iii) a number of shares of Viacom Merger
                         Preferred Stock equal to the product of (x) the
                         Preferred Stock Exchange Ratio and (y) a fraction
                         equal to one minus the Non-Election Fraction, (iv)
                         a number of CVRs equal to the product of (x) the
                         CVR Exchange Ratio and (y) a fraction equal to one
                         minus the Non-Election Fraction and (v) a number
                         of Warrants equal to the product of (x) the
                         Warrant Exchange Ratio and (y) a fraction equal to
                         one minus the Non-Election Fraction.

                       (vii)  The Exchange Agent shall make all
                    computations contemplated by this Section 1.6 and all
                    such computations shall be binding and conclusive on
                    the holders of Paramount Common Stock.

                    (c)  Each share of Paramount Common Stock held in the
               treasury of Paramount and each share of Paramount Common
               Stock owned by Viacom or any direct or indirect wholly owned
               subsidiary of Viacom or of Paramount immediately prior to
               the Effective Time shall automatically be canceled and
               extinguished without any conversion thereof and no payment
               shall be made with respect thereto.

                    (d)  In the Reverse Merger, each share of common stock
               of Merger Subsidiary issued and outstanding immediately
               prior to the Effective Time shall be converted into and
               exchanged for one validly issued, fully paid and
               nonassessable share of common stock of the Surviving
               Corporation.

                    SECTION 1.7.  Exchange of Certificates and Cash.
                                  ---------------------------------
          (a)  Exchange Agent.  As of the Effective Time (in the case
               --------------
          of a Merger to which Section 1.6(a) applies) or promptly after
          completion of the allocation procedures set forth in Section 1.6
          (in the case of a Merger to which Section 1.6(b) applies), Viacom
          shall deposit, or shall cause to be deposited, with or for the
          account of a bank or trust company designated by Viacom, which
          shall be reasonably satisfactory to Paramount (the "Exchange
                                                              --------
          Agent"), for the benefit of the holders of shares of Paramount
          -----
          Common Stock (other than Dissenting Shares), for exchange in
          accordance with this Article I, through the Exchange Agent, (i)
          certificates evidencing the shares of Viacom Class B Common Stock
          and Viacom Merger Preferred Stock, the Warrants and the CVRs
          issuable pursuant to Section 1.6 in exchange for outstanding
          shares of Paramount Common Stock and (ii) cash, if any, in the
          aggregate amount required to be exchanged for shares of Paramount
          Common Stock pursuant to Section 1.6 (the "Exchange Cash
                                                     -------------
          Consideration") (such certificates for shares of Viacom Class B
          -------------
          Common Stock and Viacom Merger Preferred Stock, the Warrants and
          the CVRs, together with any dividends or distributions with
          respect thereto, and the Exchange Cash Consideration, if any,
          being hereafter collectively referred to as the "Exchange Fund"). 
                                                           -------------

                             




<PAGE>



                                                                         10



          The Exchange Agent shall, pursuant to irrevocable instructions,
          deliver the shares of Viacom Class B Common Stock and Viacom
          Merger Preferred Stock, Warrants, CVRs and cash, if any,
          contemplated to be issued pursuant to Section 1.6 out of the
          Exchange Fund to holders of shares of Paramount Common Stock. 
          Except as contemplated by Section 1.7(d) hereof, the Exchange
          Fund shall not be used for any other purpose.  Any interest,
          dividends or other income earned on the investment of cash or
          other property held in the Exchange Fund shall be for the account
          of Viacom.

                    (b)  Exchange Procedures.  As soon as reasonably
                         -------------------
          practicable after the Effective Time, Viacom will instruct the
          Exchange Agent to mail to each holder of record of a certificate
          or certificates which immediately prior to the Effective Time
          evidenced outstanding shares of Paramount Common Stock (other
          than Dissenting Shares) (the "Certificates"), (i) a letter of
                                        ------------
          transmittal (which shall specify that delivery shall be effected,
          and risk of loss and title to the Certificates shall pass, only
          upon proper delivery of the Certificates to the Exchange Agent
          and shall be in such form and have such other provisions as
          Viacom may reasonably specify) and (ii) instructions to effect
          the surrender of the Certificates in exchange for the
          certificates evidencing shares of Viacom Class B Common Stock and
          Viacom Merger Preferred Stock, CVRs, Warrants and cash.  Upon
          surrender of a Certificate for cancellation to the Exchange Agent
          together with such letter of transmittal, duly executed, and such
          other customary documents as may be required pursuant to such
          instructions, the holder of such Certificate shall be entitled to
          receive in exchange therefor (A) certificates evidencing that
          number of whole shares of Viacom Class B Common Stock and Viacom
          Merger Preferred Stock and that number of whole CVRs and Warrants
          which such holder has the right to receive in accordance with
          Section 1.6 in respect of the shares of Paramount Common Stock
          formerly evidenced by such Certificate, (B) cash, if any, which
          such holder has the right to receive in accordance with Section
          1.6, (C) any dividends or other distributions to which such
          holder is entitled pursuant to Section 1.7(c), and (D) cash in
          lieu of fractional shares of Viacom Class B Common Stock and
          Viacom Merger Preferred Stock and fractional CVRs and Warrants to
          which such holder is entitled pursuant to Section 1.7(d) (the
          shares of Viacom Class B Common Stock and Viacom Merger Preferred
          Stock, CVRs, Warrants, dividends, distributions and cash
          described in clauses (A), (B), (C) and (D) being, collectively,
          the "Merger Consideration"), and the Certificate so surrendered
               --------------------
          shall forthwith be canceled.  In the event of a transfer of
          ownership of shares of Paramount Common Stock which is not
          registered in the transfer records of Paramount, shares of Viacom
          Class B Common Stock and Viacom Merger Preferred Stock, CVRs,
          Warrants and cash may be issued and paid in accordance with this
          Article I to a transferee if the Certificate evidencing such
          shares of Paramount Common Stock is presented to the Exchange
          Agent, accompanied by all documents required to evidence and
          effect such transfer and by evidence that any applicable stock

                             




<PAGE>



                                                                         11



          transfer taxes have been paid.  Until surrendered as contemplated
          by this Section 1.7, each Certificate shall be deemed at any time
          after the Effective Time to evidence only the right to receive
          upon such surrender the Merger Consideration.

                    (c)  Distributions With Respect to Unexchanged Shares
                         ------------------------------------------------
          of Viacom Class B Common Stock and Viacom Merger Preferred Stock,
          -----------------------------------------------------------------
          CVRs and Warrants.  No dividends or other distributions declared
          -----------------
          or made after the Effective Time with respect to shares of Viacom
          Class B Common Stock and Viacom Merger Preferred Stock, CVRs and
          Warrants with a record date after the Effective Time shall be
          paid to the holder of any unsurrendered Certificate with respect
          to the shares of Viacom Class B Common Stock or Viacom Merger
          Preferred Stock, CVRs or Warrants they are entitled to receive
          until the holder of such Certificate shall surrender such
          Certificate.

                    (d)  Fractional Shares, CVRs and Warrants.  No fraction
                         ------------------------------------
          of a share of Viacom Class B Common Stock or Viacom Merger
          Preferred Stock or fraction of a CVR or Warrant shall be issued
          in the Merger.  In lieu of any such fractional shares or
          fractional CVRs or Warrants, each holder of Paramount Common
          Stock entitled to receive shares of Viacom Class B Common Stock
          and Viacom Merger Preferred Stock, CVRs and Warrants in the
          Merger, upon surrender of a Certificate for exchange pursuant to
          this Section 1.7, shall be paid (1) an amount in cash (without
          interest), rounded to the nearest cent, determined by multiplying
          (i) the per share closing price on the American Stock Exchange
          ("AMEX") of Viacom Class B Common Stock on the date of the
            ----
          Effective Time (or, if shares of Viacom Class B Common Stock do
          not trade on the AMEX on such date, the first date of trading of
          such Viacom Class B Common Stock on the AMEX after the Effective
          Time) by (ii) the fractional interest in Viacom Class B Stock to
          which such holder would otherwise be entitled (after taking into
          account all shares of Paramount Common Stock then held of record
          by such holder) plus (2) an amount in cash (without interest),
                          ----
          rounded to the nearest cent, determined by multiplying (i) $50.00
          by (ii) the fractional interest in Viacom Merger Preferred Stock
          to which such holder would otherwise be entitled (after taking
          into account all shares of Paramount Common Stock then held of
          record by such holder) plus (3) an amount in cash (without
                                 ----
          interest), rounded to the nearest cent, determined by multiplying
          (i) the fair market value of one CVR, as determined by reference
          to a five day average trading price, if available, or if not
          available, in the reasonable judgment of the Viacom Board of
          Directors by (ii) the fractional interest in a CVR to which such
          holder would otherwise be entitled (after taking into account all
          shares of Paramount Common Stock then held of record by such
          holder) plus (4) an amount in cash (without interest) rounded to
                  ----
          the nearest cent, determined by multiplying (i) the fair market
          value of one Warrant, as determined by reference to a five day
          average trading price, if available, or if not available, in the
          reasonable judgment of the Viacom Board of Directors by (ii) the
          fractional interest in a Warrant to which such holder would

                             




<PAGE>



                                                                         12



          otherwise be entitled (after taking into account all shares of
          Paramount Common Stock then held of record by such holder).

                    (e)  Termination of Exchange Fund.  Any portion of the
                         ----------------------------
          Exchange Fund which remains undistributed to the holders of
          Paramount Common Stock for six months after the Effective Time
          shall be delivered to Viacom, upon demand, and any holders of
          Paramount Common Stock who have not theretofore complied with
          this Article I shall thereafter look only to Viacom for the
          Merger Consideration to which they are entitled pursuant to this
          Article I.

                    (f)  No Liability.  Neither Viacom nor Paramount shall
                         ------------
          be liable to any holder of shares of Paramount Common Stock for
          any such shares of Viacom Class B Common Stock or Viacom Merger
          Preferred Stock, CVRs, Warrants (or dividends or distributions
          with respect thereto) or cash from the Exchange Fund delivered to
          a public official pursuant to any applicable abandoned property,
          escheat or similar law.

                    (g)  Withholding Rights.  Viacom or the Exchange Agent
                         ------------------
          shall be entitled to deduct and withhold from the consideration
          otherwise payable pursuant to this Agreement to any holder of
          shares of Paramount Common Stock such amounts as Viacom or the
          Exchange Agent is required to deduct and withhold with respect to
          the making of such payment under the Code, or any provision of
          state, local or foreign tax law.  To the extent that amounts are
          so withheld by Viacom or the Exchange Agent, such withheld
          amounts shall be treated for all purposes of this Agreement as
          having been paid to the holder of the shares of Paramount Common
          Stock in respect of which such deduction and withholding was made
          by Viacom or the Exchange Agent.

                    SECTION 1.8.  Stock Transfer Books.  At the Effective
                                  --------------------
          Time, the stock transfer books of Paramount shall be closed, and
          there shall be no further registration of transfers of shares of
          Paramount Common Stock thereafter on the records of Paramount. 
          On or after the Effective Time, any Certificates presented to the
          Exchange Agent or Viacom for any reason shall be converted into
          the Merger Consideration.

                    SECTION 1.9.  Stock Options; Payment Rights.  (a)  At
                                  -----------------------------
          the Effective Time, Paramount's obligations with respect to each
          outstanding Stock Option (as defined in Section 3.3) to purchase
          shares of Paramount Common Stock, as amended in the manner
          described in the following sentence, shall be assumed by Viacom. 
          The Stock Options so assumed by Viacom shall continue to have,
          and be subject to, the same terms and conditions as set forth in
          the stock option plans and agreements pursuant to which such
          Stock Options were issued as in effect immediately prior to the
          Effective Time, except that each such Stock Option shall be
          exercisable for (i) that number of whole shares of Viacom Class B
          Common Stock equal to the product of the number of shares of
          Paramount Common Stock covered by such Stock Option immediately

                             




<PAGE>



                                                                         13



          prior to the Effective Time multiplied by the Class B Exchange
          Ratio and rounded up to the nearest whole number of shares of
          Viacom Class B Common Stock, (ii) that number of whole shares of
          Viacom Merger Preferred Stock equal to the product of the number
          of shares of Paramount Common Stock covered by such Stock Option
          immediately prior to the Effective Time multiplied by the
          Preferred Stock Exchange Ratio and rounded up to the nearest
          whole number of shares of Viacom Merger Preferred Stock (iii)
          that number of whole CVRs equal to the product of the number of
          shares of Paramount Common Stock covered by such Stock Option
          immediately prior to the Effective Time multiplied by the CVR
          Exchange Ratio and rounded up to the nearest whole number of
          CVRs; provided, that, if the option holder has not exercised his
                --------
          or her Stock Option prior to the maturity of the CVRs, then the
          CVRs described above shall be replaced by that number of shares
          of Viacom Class B Common Stock equal in value to the amount by
          which the Target Price (as defined in Annex C hereto) exceeds the
          greater of the Current Market Value (as defined in Annex C
          hereto) and the Minimum Price (as defined in Annex C hereto) on
          the applicable maturity date multiplied by the number of such
          CVRs, rounded up to the nearest whole number of shares and (iv)
          that number of whole Warrants equal to the product of the number
          of shares of Paramount Common Stock covered by such Stock Option
          immediately prior to the Effective Time multiplied by the Warrant
          Exchange Ratio and rounded up to the nearest whole number of
          Warrants; provided, further that, if the option holder has not
                    --------  -------
          exercised his or her Stock Option prior to the third anniversary
          of the Effective Time, then the Warrants described above shall be
          replaced by that number of shares of Viacom Class B Common Stock
          equal in value to the fair market value of such Warrants (as
          determined by reference to the average trading price for the
          five-day trading period immediately prior to the third
          anniversary of the Effective Date, if available, or, if not
          available, in the reasonable judgment of the Viacom Board of
          Directors), rounded up to the nearest whole number of shares;
          provided that there shall be no such rounding up with respect to
          --------
          Incentive Stock Options (as defined below).  Viacom shall (i)
          reserve for issuance the number of shares of Viacom Class B
          Common Stock and Viacom Merger Preferred Stock, CVRs and Warrants
          that will become issuable upon the exercise of such Stock Options
          pursuant to this Section 1.9 and (ii) promptly after the
          Effective Time, issue to each holder of an outstanding Stock
          Option a document evidencing the assumption by Viacom of
          Paramount's obligations with respect thereto under this Section
          1.9.  Nothing in this Section 1.9 shall affect the schedule of
          vesting with respect to the Stock Options to be assumed by Viacom
          as provided in this Section 1.9.  In the case of any Stock Option
          to which Section 421 of the Code applies by reason of its
          qualification under Section 422 of the Code (an "Incentive Stock
                                                           ---------------
          Option"), the option price, the number and type of shares
          ------
          purchasable pursuant to such Incentive Stock Option and the terms
          and conditions of exercise of such Incentive Stock Option shall
          be determined immediately after the Effective Time in such manner
          as to comply with Section 424(a) of the Code.  To preserve the

                             




<PAGE>



                                                                         14



          qualification of all Incentive Stock Options under Section 422 of
          the Code, (i) in addition to the Viacom Class B Common Stock and
          (ii) in lieu of all shares of Viacom Merger Preferred Stock, CVRs
          or Warrants for which an Incentive Stock Option would otherwise
          become exercisable pursuant to the foregoing provisions of this
          Section 1.9, such Incentive Stock Option shall become exercisable
          for that number of shares of Viacom Class B Common Stock equal to
          the fair market value of such shares of Viacom Merger Preferred
          Stock, CVRs or Warrants (determined, at the time of the Merger,
          by reference to a five-day average trading price of such
          securities, if available, or if not available, in the reasonable
          judgment of the Viacom Board of Directors).

                    SECTION 1.10.  Dissenting Shares.  (a)  Notwithstanding
                                   -----------------
          any other provision of this Agreement to the contrary, shares of
          Paramount Common Stock that are outstanding immediately prior to
          the Effective Time and which are held by stockholders who shall
          have not voted in favor of the Merger or consented thereto in
          writing and who shall have demanded properly in writing appraisal
          for such shares in accordance with Section 262 of Delaware Law
          and who shall not have withdrawn such demand or otherwise have
          forfeited appraisal rights (collectively, the "Dissenting
                                                         ----------
          Shares") shall not be converted into or represent the right to
          ------
          receive the Merger Consideration.  Such stockholders shall be
          entitled to receive payment of the appraised value of such shares
          of Paramount Common Stock held by them in accordance with the
          provisions of such Section 262, except that all Dissenting Shares
          held by stockholders who shall have failed to perfect or who
          effectively shall have withdrawn or lost their rights to
          appraisal of such shares of Paramount Common Stock under such
          Section 262 shall thereupon be deemed to have been converted into
          and to have become exchangeable, as of the Effective Time, for
          the right to receive, without any interest thereon, the Merger
          Consideration (as if such Shares were Non-Election Shares in the
          case of a Merger to which section 1.6(b) applies), upon
          surrender, in the manner provided in Section 1.7, of the
          certificate or certificates that formerly evidenced such shares
          of Paramount Common Stock.

                    (b)  Paramount shall give Viacom (i) prompt notice of
          any demands for appraisal received by Paramount, withdrawals of
          such demands, and any other instruments served pursuant to
          Delaware Law and received by Paramount and (ii) the opportunity
          to direct all negotiations and proceedings with respect to
          demands for appraisal under Delaware Law.  Paramount shall not,
          except with the prior written consent of Viacom, make any payment
          with respect to any demands for appraisal, or offer to settle, or
          settle, any such demands.







                             




<PAGE>



                                                                         15



                                      ARTICLE II

                                      THE OFFER

                    SECTION 2.1.  The Offer.  (a)  Viacom has amended and 
                                  ---------
          supplemented the Offer to (a) provide that the purchase price
          offered for shares pursuant to the Offer shall be the Per Share
          Amount, (b) provide that the obligation of Viacom to accept for
          payment and pay for Shares tendered pursuant to the Offer shall
          be subject to the condition (as such condition may be amended in
          accordance with the terms hereof, the "Minimum Condition") that
                                                 -----------------
          at least 61,657,432 shares of Paramount Common Stock (or such
          greater number of shares as equals 50.1% of the shares of
          Paramount Common Stock then outstanding on a fully diluted basis)
          shall have been validly tendered and not withdrawn prior to the
          expiration of the Offer, that the Board of Directors of
          Paramount, in accordance with Section 3.13 of this Agreement,
          shall have amended the Rights Agreement to make the Rights (such
          terms being used as defined in Section 3.13) inapplicable to the
          Offer and the Merger as contemplated by Section 3.13 or the
          Rights shall be otherwise inapplicable to the Offer and the
          Merger (the "Rights Condition"), and also shall be subject to the
                       ----------------
          satisfaction of the other conditions set forth in Annex A hereto
          and (c) extend the expiration date of the Offer until Midnight on
          the tenth business day following the date of the amendment to the
          Offer referred to above.  Viacom expressly reserves the right to
          waive any such condition (other than the Minimum Condition), to
          increase the aggregate cash consideration to be paid pursuant to
          the Offer and to increase the number of shares of Paramount
          Common Stock sought in the Offer; provided, however, that no
                                            --------  -------
          change may be made without the prior written consent of Paramount
          which decreases the number of shares of Paramount Common Stock
          sought in the Offer below 50.1% of the outstanding shares of
          Common Stock on a fully diluted basis; which decreases the
          aggregate cash consideration payable in the Offer or changes the
          form of consideration payable in the Offer (except to the extent
          the Other Offeror (as defined below) has made such changes with
          the consent of Paramount); or which imposes conditions to the
          Offer in addition to those set forth in Annex A hereto. 
          Notwithstanding the foregoing sentence, so long as the Other
          Offeror is bound by substantially identical restrictions made for
          the benefit of Paramount, Viacom shall not amend the Offer in
          order to increase by less than $60 million the aggregate cash
          consideration to be paid pursuant to the Offer or increase the
          number of shares of Paramount Common Stock for which tenders are
          sought by less than 2% of the outstanding shares of Paramount
          Common Stock.  The Per Share Amount shall, subject to applicable
          withholding of taxes, be net to the seller in cash, upon the
          terms and subject to the conditions of the Offer.  Subject to the
          terms and conditions of the Offer (including, without limitation,
          the Minimum Condition and the terms of this Agreement), Viacom
          shall pay, as promptly as practicable after expiration of the
          Offer, for all shares of Paramount Common Stock validly tendered
          and not withdrawn at the earliest such time following expiration

                             




<PAGE>



                                                                         16



          of the Offer that all conditions to the Offer shall have been
          waived or satisfied by Viacom.

                    (b)  Viacom has filed with the Securities and Exchange
          Commission (the "SEC") an amendment to its Tender Offer Statement
                           ---
          on Schedule 14D-1 (together with all amendments and supplements
          thereto, the "Schedule 14D-1") with respect to the Offer.  The
                        --------------
          Schedule 14D-1 contains or incorporates by reference an amendment
          and supplement to the offer to purchase (the "Offer to Purchase")
                                                        -----------------
          and forms of the related letter of transmittal and any related
          summary advertisement (the Schedule 14D-1, the Offer to Purchase
          and such other documents, together with all supplements and
          amendments thereto, being referred to herein collectively as the
          "Offer Documents").  Viacom and Paramount agree to correct
           ---------------
          promptly any information provided by any of them for use in the
          Offer Documents which shall have become false or misleading, and
          Viacom further agrees to take all steps necessary to cause the
          Schedule 14D-1 as so corrected to be filed with the SEC and the
          other Offer Documents as so corrected to be disseminated to
          holders of shares of Paramount Common Stock, in each case as and
          to the extent required by applicable federal securities laws.

                    (c)  (i) Notwithstanding the amendment of the Offer,
          Viacom shall be free to terminate the Offer at any time subject
          to its continuing obligations to consummate the Merger, including
          without limitation pursuant to Sections 6.6 and 6.10, provided
                                                                --------
          that prior to such termination of the Offer, Viacom shall have
          determined in good faith that either (x) terminating the Offer
          will facilitate the earlier consummation of the Merger in
          accordance with the terms of this Merger Agreement or (y) the
          conditions to the Offer (other than the Minimum Condition and the
          Rights Condition) are unlikely to be satisfied.  Notwithstanding
          the foregoing, Viacom hereby agrees that, without the written
          consent of Paramount, it may not terminate the Offer unless
          required to terminate pursuant to Section 2.5 hereof or extend
          the Expiration Date except for failure to satisfy a condition at
          the Expiration Date, at any time that all of the conditions to
          the Offer have been satisfied or that there exists no material
          risk that the conditions will not be satisfied by such Expiration
          Date, provided, Viacom may extend the Expiration Date pursuant to
          this Section 2.1(c), Sections 2.1(a), 2.1(d) and 2.3 hereof or
          any such extension required by Federal securities laws.

                   (ii)  No extension of the expiration date (such
          expiration date as extended from time to time shall be defined
          herein to mean the "Expiration Date") permitted pursuant to this
          Agreement shall be for a period of less than three business days
          and the Expiration Date shall not be extended for any reason
          beyond 12:00 midnight on February 14, 1994, or such later date in
          accordance with the last parenthetical of the last sentence of
          Section 2.1(d)(ii), Section 2.3, or as required by law to the
          extent that the extension arises due to an event other than a
          change in the terms of the Offer (the "Final Expiration Date"); 
                                                 ---------------------
          Viacom agrees that it will not increase the price per share of

                             




<PAGE>



                                                                         17



          Paramount Common Stock payable in the Offer or otherwise amend
          the Offer primarily to extend the expiration date of the tender
          offer by QVC Network, Inc. ("QVC") (the "Other Offeror") to
                                       ---         -------------
          purchase the outstanding shares of Paramount Common Stock (the
          "Other Offer").  
           -----------

                    (d)  In order to cause the Offer and the Other Offer to
          remain on the same time schedule, Viacom hereby agrees that if
          the Other Offeror remains subject to an agreement (the "Other
                                                                  -----
          Exemption Agreement"), containing terms for the benefit of
          -------------------
          Paramount substantially similar to the form of exemption
          agreement between Viacom and Paramount dated as of December 22,
          1993 (the "Exemption Agreement"), and (i) extends the expiration
                     -------------------
          date of the Other Offer (such expiration date, as extended from
          time to time, the "Other Expiration Date") in accordance with the
                             ---------------------
          Other Exemption Agreement, then the Expiration Date shall be
          extended (as soon as practicable, but not later than one business
          day following the announcement of the extension of the Other
          Expiration Date) by Viacom to the Other Expiration Date, or (ii)
          if upon notification to Paramount by the Offeror and the Other
          Offeror of the results of their respective offers (which
          notification shall be required to be delivered by the Offeror and
          the Other Offeror no later than promptly following the expiration
          of their respective offers), Paramount has notified the Offeror
          and the Other Offeror (which notification shall be required to be
          delivered by Paramount promptly) that a number of shares of
          Paramount Common Stock that would satisfy the Minimum Condition
          or the minimum condition defined in the Other Offer (which under
          no circumstances may be less than 50.1% of the outstanding shares
          of Paramount Common Stock on a fully diluted basis) (the "Other
                                                                    -----
          Minimum Condition") shall not have been validly tendered (and not
          -----------------
          withdrawn) pursuant to either the Offer or the Other Offer,
          respectively, at the Expiration Date (or a number of shares of
          Paramount Common Stock that would satisfy the Minimum Condition
          and the Other Minimum Condition shall have been validly tendered
          and not withdrawn pursuant to both the Offer and the Other Offer
          at the Expiration Date), then Viacom shall extend the Expiration
          Date of the Offer for a period of 10 business days.

                    (e)  Viacom shall be subject to the obligations of
          Sections 2.1(c)(ii), 2.1(d) and 2.5 for so long as the Other
          Offeror remains subject to the obligations set forth in the Other
          Exemption Agreement; provided, however, that Viacom shall not be
                               --------  -------
          subject to Sections 2.1(c)(ii), 2.1(d) and 2.5 in the event that
          the Other Offeror has not performed or complied in all material
          respects with the Other Exemption Agreement.

                    SECTION 2.2.  Action by Paramount.  (a)  Paramount
                                  -------------------
          hereby approves of and consents to the making of the Offer and
          represents that (i) the Board of Directors of Paramount, at a
          meeting duly called and held on January 21, 1994, has unanimously
          (A) determined that the Offer and the Merger, taken together, are
          fair to and in the best interests of the holders of shares of
          Paramount Common Stock, (B) approved and adopted this Agreement

                             




<PAGE>



                                                                         18



          and the transactions contemplated hereby and (C) recommended that
          the stockholders of Paramount approve and adopt this Agreement
          and the transactions contemplated hereby and accept the Offer,
          and (ii) Lazard Freres & Co. has delivered to the Board an
          opinion on January 21, 1994, to the effect that, as of such date,
          the consideration to be received by the holders of shares of
          Paramount Common Stock pursuant to the Offer and the Merger,
          taken together, is fair to the holders of shares of Paramount
          Common Stock from a financial point of view.  Subject to the
          fiduciary duties of the Board of Directors of Paramount under
          applicable law as advised by independent legal counsel (who may
          be such party's regularly engaged legal counsel), Paramount
          hereby consents to the inclusion in the Offer Documents prepared
          in connection with the Offer of the recommendation of the Board
          of Directors of Paramount described in the immediately preceding
          sentence.

                    (b)  As soon as reasonably practicable after the date
          hereof, Paramount shall file with the SEC an amendment to its
          Solicitation/Recommendation Statement on Schedule 14D-9 (together
          with all amendments and supplements thereto, the "Schedule
                                                            --------
          14D-9") containing, subject to the fiduciary duties of the Board
          -----
          of Directors of Paramount under applicable law as advised by
          independent legal counsel (who may be such party's regularly
          engaged legal counsel), the recommendation of the Board of
          Directors of Paramount described in Section 2.2(a) and shall
          disseminate the Schedule 14D-9 to the extent required by Rule
          14e-2 promulgated under the Securities Exchange Act of 1934, as
          amended (the "Exchange Act"), and any other applicable federal
                        ------------
          securities laws.  Paramount and Viacom agree to correct promptly
          any information provided by any of them for use in the Schedule
          14D-9 which shall have become false or misleading, and Paramount
          further agrees to take all steps necessary to cause the Schedule
          14D-9 as so corrected to be filed with the SEC and disseminated
          to holders of shares of Paramount Common Stock, in each case as
          and to the extent required by applicable federal securities laws.

                    (c)  Paramount shall promptly furnish Viacom with
          mailing labels containing the names and addresses of all record
          holders of shares of Paramount Common Stock and with security
          position listings of shares of Paramount Common Stock held in
          stock depositories, each as of a recent date, together with all
          other available listings and computer files containing names,
          addresses and security position listings of record holders and
          beneficial owners of shares of Paramount Common Stock.  Paramount
          shall furnish Viacom with such additional information, including,
          without limitation, updated listings and computer files of
          stockholders, mailing labels and security position listings, and
          such other assistance as Viacom or its agents may reasonably
          request.  Subject to the requirements of applicable law, and
          except for such steps as are necessary to disseminate the Offer
          Documents and any other documents necessary to consummate the
          Merger or the Offer, Viacom shall hold in confidence the
          information contained in such labels, listings and files, shall

                             




<PAGE>



                                                                         19



          use such information only in connection with the Merger and the
          Offer, and, if this Agreement shall be terminated in accordance
          with Section 8.1, shall deliver to Paramount all copies of such
          information then in its possession.

                    SECTION 2.3.  Receipt of Common Stock.  Unless the
                                  -----------------------
          event referred to in the last parenthetical of Section 2.1(d)(ii)
          that would satisfy the Minimum Condition occurs, in the event
          that a number of shares of Paramount Common Stock shall have been
          validly tendered and not withdrawn in the Offer at the Expiration
          Date and, as of such Expiration Date, Viacom has waived all
          conditions to the Offer (other than the Minimum Condition and the
          conditions relating to the Rights Agreement, Article XI of the
          Paramount Certificate of Incorporation, Section 203 of Delaware
          Law and judicial or governmental injunction, each as set forth
          therein), then Viacom shall extend the Expiration Date to a date
          10 business days from the then scheduled Expiration Date;
          provided, that such extension shall be for a period of 5 business
          days in the event that the Other Offer has been terminated prior
          to the foregoing Expiration Date.

                    SECTION 2.4.  Completion Certificate.  At such time as
                                  ----------------------
          Viacom has fulfilled the terms of Section 2.3 above, Viacom shall
          deliver to the Board of Directors of Paramount a certificate (the
          "Completion Certificate"), executed by an authorized officer of
           ----------------------
          Viacom, certifying that all the terms of Section 2.3 have been
          fulfilled.

                    SECTION 2.5.  Termination of the Offer.  Unless the
                                  ------------------------
          event referred to in the last parenthetical of the last sentence
          of Section 2.1(d)(ii) occurs, Viacom hereby agrees to terminate
          the Offer at such time as Viacom has been notified pursuant to a
          certificate executed by an authorized officer of Paramount that
          (i) a number of shares of Paramount Common Stock that would
          satisfy the Other Minimum Condition shall have been validly
          tendered to the Other Offer and not withdrawn at the Other
          Expiration Date of the Other Offer, (ii) all conditions to the
          Other Offer, except the Other Minimum Condition and the
          conditions relating to the Rights Agreement, Article XI of the
          Paramount Certificate of Incorporation, Section 203 of the
          Delaware Law and judicial or governmental injunction, each as set
          forth therein, shall have been waived and (iii) a completion
          certificate from the Other Offeror has been delivered to
          Paramount; provided, however, that Viacom shall not be required
                     --------  -------
          to terminate the Offer in the event that the Other Offeror has
          not performed or complied in all material respects with the Other
          Exemption Agreement.

                    SECTION 2.6.  Board of Directors; Section 14(f).  (a)
                                  ---------------------------------
          If requested by Viacom, Paramount shall, promptly following the
          acceptance for payment of the shares of Paramount Common Stock to
          be purchased pursuant to the Offer, and from time to time
          thereafter, take all actions necessary to cause a majority of
          directors (and of members of each committee of the Board of

                             




<PAGE>



                                                                         20



          Directors) of Paramount and of each subsidiary of Paramount
          designated by Viacom (whether, at the request of Viacom, by means
          of increasing the size of the Board of Directors of Paramount or
          seeking the resignation of directors and causing Viacom's
          designees to elected); provided; that prior to receipt by Viacom
                                 --------
          of long-form approval by the Federal Communications Commission
          (the "FCC") permitting Viacom to control Paramount, Paramount
          shall take all actions necessary to elect the Viacom voting
          trustee approved by the FCC to the Paramount Board of Directors
          and to otherwise act in a manner consistent with the voting trust
          agreement approved by the FCC.

                    (b)  Paramount's obligations to cause designees of
          Viacom to be elected or appointed to the Board of Directors of
          Paramount shall be subject to Section 14(f) of the Exchange Act
          and Rule 14f-1 promulgated thereunder.  Paramount shall promptly
          take all actions required pursuant to Section 14(f) and Rule 14f-
          1 in order to fulfill its obligations under this Section, and
          shall include in the Schedule 14D-9 such information with respect
          to Viacom and its officers and directors as is required under
          Section 14(f) and Rule 14f-1.  Viacom will supply to Paramount
          any information with respect to it and its nominees, officers,
          directors and affiliates required by Section 14(f) and 
          Rule 14f-1.

                    (c)  Following the election or appointment of Viacom's
          designees pursuant to this Section and prior to the Effective
          Time, any amendment or termination of this Agreement, extension
          for the performance or waiver of the obligations or other acts of
          Viacom or waiver of Paramount's rights hereunder, will require
          the concurrence of a majority of directors of Paramount then in
          office who are directors on the date hereof or are designated by
          a majority of the directors of Paramount who are directors on the
          date hereof.


                                     ARTICLE III

                     REPRESENTATIONS AND WARRANTIES OF PARAMOUNT

                    Paramount hereby represents and warrants to Viacom
          that:

                    SECTION 3.1.  Organization and Qualification;
                                  -------------------------------
          Subsidiaries.  (a)  Each of Paramount and each Material Paramount
          ------------
          Subsidiary (as defined below) is a corporation, partnership or
          other legal entity duly organized, validly existing and in good
          standing under the laws of the jurisdiction of its incorporation
          or organization and has the requisite power and authority and all
          necessary governmental approvals to own, lease and operate its
          properties and to carry on its business as it is now being
          conducted, except where the failure to be so organized, existing
          or in good standing or to have such power, authority and
          governmental approvals would not, individually or in the

                             




<PAGE>



                                                                         21



          aggregate, have a Paramount Material Adverse Effect (as defined
          below).  Paramount and each Material Paramount Subsidiary is duly
          qualified or licensed as a foreign corporation to do business,
          and is in good standing, in each jurisdiction where the character
          of the properties owned, leased or operated by it or the nature
          of its business makes such qualification or licensing necessary,
          except for such failures to be so qualified or licensed and in
          good standing that would not, individually or in the aggregate,
          have a Paramount Material Adverse Effect.  The term "Paramount
                                                               ---------
          Material Adverse Effect" means any change or effect that is or is
          -----------------------
          reasonably likely to be materially adverse to the business,
          results of operations or financial condition of Paramount and the
          Paramount Subsidiaries, taken as a whole; provided, however,
                                                    --------  -------
          where such term qualifies a representation or warranty contained
          in this Article III during the period beginning after the date
          hereof and until the Effective Time, then such term shall mean
          any change or effect that is or is reasonably likely to be
          materially adverse to the business or financial condition of
          Paramount and the Paramount Subsidiaries, taken as a whole.

                    (b)  Each subsidiary of Paramount (a "Paramount
                                                          ---------
          Subsidiary") that constitutes a Significant Subsidiary of
          ----------
          Paramount within the meaning of Rule 1-02 of Regulation S-X of
          the SEC is referred to herein as a "Material Paramount
                                              ------------------
          Subsidiary".
          ----------

                    SECTION 3.2.  Certificate of Incorporation and By-Laws. 
                                  ----------------------------------------
          Paramount has heretofore made available to Viacom a complete and
          correct copy of the Certificate of Incorporation and the By-Laws
          or equivalent organizational documents, each as amended to date,
          of Paramount and each Material Paramount Subsidiary.  Such
          Certificates of Incorporation, By-Laws and equivalent
          organizational documents are in full force and effect.  Neither
          Paramount nor any Material Paramount Subsidiary is in violation
          of any provision of its Certificate of Incorporation, By-Laws or
          equivalent organizational documents, except for such violations
          that would not, individually or in the aggregate, have a
          Paramount Material Adverse Effect.

                    SECTION 3.3.  Capitalization.  The authorized capital
                                  --------------
          stock of Paramount consists of 600,000,000 shares of Paramount
          Common Stock and 75,000,000 shares of Preferred Stock, par value
          $.01 per share ("Paramount Preferred Stock").  As of January 19,
                           -------------------------
          1994, 121,865,001 shares of Paramount Common Stock were issued
          and outstanding, all of which were validly issued, fully paid and
          nonassessable.  As of January 20, 1993, 25,990,047 shares were
          held in the treasury of Paramount.  As of December 31, 1993,
          9,377,108 shares were reserved for future issuance pursuant to
          Paramount's 1992 Stock Option Plan, 1989 Stock Option Plan and
          1984 Stock Option Plan (any employee stock option issued under
          any such plan being a "Stock Option") and reserved for future
                                 ------------
          issuance under the Long-Term Incentive Plan.  Between August 31,
          1993 and the date of this Agreement, awards have been made under
          the Long-Term Performance Plan as indicated on Schedule 3.3.  As

                             




<PAGE>



                                                                         22



          of January 19, 1994, options to acquire 2,581,763 shares of
          Paramount Common Stock were outstanding.  As of the date hereof,
          no shares of Paramount Preferred Stock are issued and
          outstanding.  Except as set forth in Section 3.3 of the
          Disclosure Schedule previously delivered by Paramount to Viacom
          (the "Paramount Disclosure Schedule"), or except as set forth in
                -----------------------------
          this Section 3.3, and except pursuant to the Rights Agreement (as
          defined in Section 3.13), there are no options, warrants or other
          rights, agreements, arrangements or commitments of any character
          relating to the issued or unissued capital stock of Paramount or
          any Material Paramount Subsidiary or obligating Paramount or any
          Material Paramount Subsidiary to issue or sell any shares of
          capital stock of, or other equity interests in, Paramount or any
          Material Paramount Subsidiary.  All shares of Paramount Common
          Stock subject to issuance as aforesaid, upon issuance on the
          terms and conditions specified in the instruments pursuant to
          which they are issuable, will be duly authorized, validly issued,
          fully paid and nonassessable.  Except as set forth in Section 3.3
          of the Paramount Disclosure Schedule, there are no material
          outstanding contractual obligations of Paramount or any Paramount
          Subsidiary to repurchase, redeem or otherwise acquire any shares
          of Paramount Common Stock or any capital stock of any Material
          Paramount Subsidiary, or make any material investment (in the
          form of a loan, capital contribution or otherwise) in, any
          Paramount Subsidiary or any other person.  Each outstanding share
          of capital stock of each Material Paramount Subsidiary is duly
          authorized, validly issued, fully paid and nonassessable and each
          such share owned by Paramount or another Paramount Subsidiary is
          free and clear of all security interests, liens, claims, pledges,
          options, rights of first refusal, agreements, limitations on
          Paramount's or such other Paramount Subsidiary's voting rights,
          charges and other encumbrances of any nature whatsoever.  Set
          forth in Section 3.3 of the Disclosure Schedule is Paramount's
          percentage interest in the outstanding capital stock or
          partnership interests of USA Networks, United Cinemas
          International Multiplex B.V., United International Pictures and
          Cinamerica Theatres, L.P.

                    SECTION 3.4.  Authority Relative to This Agreement. 
                                  ------------------------------------
          Paramount has all necessary power and authority to execute and
          deliver this Agreement, to perform its obligations hereunder and
          to consummate the transactions (including, without limitation,
          the Offer) contemplated hereby (the "Transactions").  The
                                               ------------
          execution and delivery of this Agreement by Paramount and the
          consummation by Paramount of the transactions contemplated hereby
          have been duly and validly authorized by all necessary corporate
          action and no other corporate proceedings on the part of
          Paramount are necessary to authorize this Agreement or to
          consummate the transactions contemplated hereby (other than, with
          respect to the Merger, the approval and adoption of this
          Agreement by the holders of a majority of the then outstanding
          shares of Paramount Common Stock, and the filing and recordation
          of appropriate merger documents as required by Delaware Law). 
          This Agreement has been duly and validly executed and delivered

                             




<PAGE>



                                                                         23



          by Paramount and, assuming the due authorization, execution and
          delivery by Viacom, constitutes a legal, valid and binding
          obligation of Paramount, enforceable against Paramount in
          accordance with its terms.  Paramount has taken all appropriate
          actions so that the restrictions on business combinations
          contained in Section 203 of Delaware Law and Article XI of
          Paramount's Certificate of Incorporation will not apply with
          respect to or as a result of the Transactions.

                    SECTION 3.5.  No Conflict; Required Filings and
                                  ---------------------------------
          Consents.  (a)  Except as set forth in Section 3.05 of the
          --------
          Disclosure Schedule, the execution and delivery of this Agreement
          by Paramount does not, and the performance by Paramount of its
          obligations under this Agreement will not, (i) conflict with or
          violate the Certificate of Incorporation or By-Laws or equivalent
          organizational documents of Paramount or any Material Paramount
          Subsidiary, (ii) conflict with or violate any law, rule,
          regulation, order, judgment or decree applicable to Paramount or
          any Paramount Subsidiary or by which any property or asset of
          Paramount or any Paramount Subsidiary is bound or affected, or
          (iii) result in any breach of or constitute a default (or an
          event which with notice or lapse of time or both would become a
          default) under, result in the loss of a material benefit under,
          or give to others any right of termination, amendment,
          acceleration or cancellation of, or result in the creation of a
          lien or other encumbrance on any property or asset of Paramount
          or any Paramount Subsidiary pursuant to, any note, bond,
          mortgage, indenture, contract, agreement, lease, license, permit,
          franchise or other instrument or obligation to which Paramount or
          any Paramount Subsidiary is a party or by which Paramount or any
          Paramount Subsidiary or any property or asset of Paramount or any
          Paramount Subsidiary is bound or affected, except, in the case of
          clauses (ii) and (iii), for any such conflicts, violations,
          breaches, defaults or other occurrences which would not prevent
          or delay consummation of the Merger or the Offer in any material
          respect, or otherwise prevent Paramount from performing its
          obligations under this Agreement in any material respect, and
          would not, individually or in the aggregate, have a Paramount
          Material Adverse Effect.

                    (b)  The execution and delivery of this Agreement by
          Paramount does not, and the performance of this Agreement by
          Paramount will not, require any consent, approval, authorization
          or permit of, or filing with or notification to, any governmental
          or regulatory authority, domestic or foreign (each a
          "Governmental Entity"), except (i) for (A) applicable
           -------------------
          requirements, if any, of the Exchange Act, the Securities Act of
          1933, as amended (the "Securities Act"), state securities or
                                 --------------
          "blue sky" laws ("Blue Sky Laws") and state takeover laws, (B)
                            -------------
          applicable requirements of the Communications Act of 1934, as
          amended (the "Communications Act"), and of state and local
                        ------------------
          governmental authorities, including state and local authorities
          granting franchises to operate cable systems, (C) applicable
          requirements of the Investment Canada Act of 1985 and the

                             




<PAGE>



                                                                         24



          Competition Act (Canada), (D) filing and recordation of
          appropriate merger documents as required by Delaware Law and (E)
          any non-United States competition, antitrust and investment laws
          and (ii) where failure to obtain such consents, approvals,
          authorizations or permits, or to make such filings or
          notifications, would not prevent or delay consummation of the
          Merger or the Offer in any material respect, or otherwise prevent
          Paramount from performing its obligations under this Agreement in
          any material respect, and would not, individually or in the
          aggregate, have a Paramount Material Adverse Effect.

                    SECTION 3.6.  Compliance.  Except as set forth in
                                  ----------
          Section 3.6 of the Paramount Disclosure Schedule, neither
          Paramount nor any Paramount Subsidiary is in conflict with,
          or in default or violation of, (i) any law, rule, regulation,
          order, judgment or decree applicable to Paramount or any
          Paramount Subsidiary or by which any property or asset of
          Paramount or any Paramount Subsidiary is bound or affected, or
          (ii) any note, bond, mortgage, indenture, contract, agreement,
          lease, license, permit, franchise or other instrument or
          obligation to which Paramount or any Paramount Subsidiary is a
          party or by which Paramount or any Paramount Subsidiary or any
          property or asset of Paramount or any Paramount Subsidiary is
          bound or affected, except for any such conflicts, defaults or
          violations that would not, individually or in the aggregate, have
          a Paramount Material Adverse Effect.

                    SECTION 3.7.  SEC Filings; Financial Statements. 
                                  ---------------------------------
          Except as set forth in Section 3.7 of the Paramount Disclosure
          Schedule, (a) Paramount has filed all forms, reports and
          documents required to be filed by it with the SEC since October
          31, 1990, and has heretofore made available to Viacom, in the
          form filed with the SEC (excluding any exhibits thereto), (i) its
          Annual Reports on Form 10-K for the fiscal years ended October
          31, 1990, 1991 and 1992, respectively, (ii) its Transition Report
          on Form 10-K for the six months ended April 30, 1993, as amended,
          (iii) its Quarterly Reports on Form 10-Q for the periods ended
          July 31, 1993 and October 31, 1993, (iv) all proxy statements
          relating to Paramount's meetings of stockholders (whether annual
          or special) held since October 31, 1990, and (v) all other forms,
          reports and other registration statements (other than Quarterly
          Reports on Form 10-Q not referred to in clause (iii) above and
          preliminary materials) filed by Paramount with the SEC since
          October 31, 1990 (the forms, reports and other documents referred
          to in clauses (i), (ii), (iii), (iv) and (v) above being referred
          to herein, collectively, as the "Paramount SEC Reports").  The
                                           ---------------------
          Paramount SEC Reports and any forms, reports and other documents
          filed by Paramount with the SEC after the date of this Agreement
          (x) were or will be prepared in accordance with the requirements
          of the Securities Act and the Exchange Act, as the case may be,
          and the rules and regulations thereunder and (y) did not at the
          time they were filed, or will not at the time they are filed,
          contain any untrue statement of a material fact or omit to state
          a material fact required to be stated therein or necessary in

                             




<PAGE>



                                                                         25



          order to make the statements made therein, in the light of the
          circumstances under which they were made, not misleading.  No
          Paramount Subsidiary is required to file any form, report or
          other document with the SEC.

                    (b)  Each of the consolidated financial statements
          (including, in each case, any notes thereto) contained in the
          Paramount SEC Reports was prepared in accordance with generally
          accepted accounting principles applied on a consistent basis
          throughout the periods indicated (except as may be indicated in
          the notes thereto) and each fairly presented the financial
          position, results of operations and cash flows of Paramount and
          the consolidated Paramount Subsidiaries as at the respective
          dates thereof and for the respective periods indicated therein
          (subject, in the case of unaudited statements, to normal and
          recurring year-end adjustments which were not and are not
          expected, individually or in the aggregate, to be material in
          amount).

                    (c)  Except as set forth in Section 3.7 of the
          Paramount Disclosure Schedule or except as and to the extent set
          forth in the Paramount SEC Reports filed with the SEC prior to
          the date of this Agreement, Paramount and the Paramount
          Subsidiaries do not have any liability or obligation of any
          nature (whether accrued, absolute, contingent or otherwise) other
          than liabilities and obligations which would not, individually or
          in the aggregate, have a Paramount Material Adverse Effect.

                    SECTION 3.8.  Absence of Certain Changes or Events. 
                                  ------------------------------------
          Since April 30, 1993, except as contemplated by this Agreement or
          as set forth in Section 3.8 of the Paramount Disclosure Schedule,
          contemplated by this Agreement or disclosed in any Paramount SEC
          Report filed since April 30, 1993 and prior to the date of this
          Agreement, Paramount and the Paramount Subsidiaries have
          conducted their businesses only in the ordinary course and in a
          manner consistent with past practice and, since April 30, 1993,
          there has not been (i) as of the date hereof, any change,
          occurrence or circumstance in the business, results of operations
          or financial condition of Paramount or any Paramount Subsidiary
          having, individually or in the aggregate, a Paramount Material
          Adverse Effect, (ii) any damage, destruction or loss (whether or
          not covered by insurance) with respect to any property or asset
          of Paramount or any Paramount Subsidiary and having, individually
          or in the aggregate, a Paramount Material Adverse Effect, (iii)
          any change by Paramount in its accounting methods, principles or
          practices, (iv) any declaration, setting aside or payment of any
          dividend or distribution in respect of any capital stock of
          Paramount or any Paramount Subsidiary or any redemption, purchase
          or other acquisition of any of their respective securities other
          than regular quarterly dividends on the shares of Paramount
          Common Stock not in excess of $.20 per share and dividends by a
          Paramount Subsidiary to Paramount and other than to fund pre-
          established Paramount Plans and dividend reinvestment plans, or
          (v) other than as set forth in Section 3.3 and pursuant to the

                             




<PAGE>



                                                                         26



          plans, programs or arrangements referred to in Section 3.10 and
          other than in the ordinary course of business consistent with
          past practice, any increase in or establishment of any bonus,
          insurance, severance, deferred compensation, pension, retirement,
          profit sharing, stock option (including, without limitation, the
          granting of stock options, stock appreciation rights, performance
          awards, or restricted stock awards), stock purchase or other
          employee benefit plan, or any other increase in the compensation
          payable or to become payable to any officers or key employees of
          Paramount or any Paramount Subsidiary.

                    SECTION 3.9.  Absence of Litigation.  Except as set
                                  ---------------------
          forth in Section 3.9 of the Paramount Disclosure Schedule or
          except as disclosed in the Paramount SEC Reports filed with the
          SEC prior to the date of this Agreement, there is no claim,
          action, proceeding or investigation pending or, to the best
          knowledge of Paramount, threatened against Paramount or any
          Paramount Subsidiary, or any property or asset of Paramount or
          any Paramount Subsidiary, before any court, arbitrator or
          administrative, governmental or regulatory authority or body,
          domestic or foreign, which, individually or in the aggregate, is
          reasonably likely to have a Paramount Material Adverse Effect. 
          Except as disclosed in the Paramount SEC Reports filed with the
          SEC prior to the date of this Agreement, neither Paramount nor
          any Paramount Subsidiary nor any property or asset of Paramount
          or any Paramount Subsidiary is subject to any order, writ,
          judgment, injunction, decree, determination or award having or
          reasonably likely to have, individually or in the aggregate, a
          Paramount Material Adverse Effect.

                    SECTION 3.10.  Employee Benefit Plans.  With respect to
                                   ----------------------
          all the employee benefit plans, programs and arrangements
          maintained for the benefit of any current or former employee,
          officer or director of Paramount or any Paramount Subsidiary (the
          "Paramount Plans"), except as set forth in Section 3.10 of the
           ---------------
          Paramount Disclosure Schedule or the Paramount SEC Reports and
          except as would not, individually or in the aggregate, have a
          Paramount Material Adverse Effect:  (i) each Paramount Plan
          intended to be qualified under Section 401(a) of the Code has
          received a favorable determination letter from the Internal
          Revenue Service (the "IRS") that it is so qualified and nothing
                                ---
          has occurred since the date of such letter that could reasonably
          be expected to affect the qualified status of such Paramount
          Plan; (ii) each Paramount Plan has been operated in all respects
          in accordance with its terms and the requirements of applicable
          law; (iii) neither Paramount nor any Paramount Subsidiary has
          incurred any direct or indirect liability under, arising out of
          or by operation of Title IV of the Employee Retirement Income
          Security Act of 1974, as amended ("ERISA"), in connection with
                                             -----
          the termination of, or withdrawal from, any Paramount Plan or
          other retirement plan or arrangement, and no fact or event exists
          that could reasonably be expected to give rise to any such
          liability; and (iv) Paramount and the Paramount Subsidiaries have
          not incurred any liability under, and have complied in all

                             




<PAGE>



                                                                         27



          material respects with, the Worker Adjustment Retraining
          Notification Act, and no fact or event exists that could give
          rise to liability under such act.  Except as set forth in Section
          3.10 of the Paramount Disclosure Schedule or the Paramount SEC
          Reports, the aggregate accumulated benefit obligations of each
          Paramount Plan subject to Title IV of ERISA (as of the date of
          the most recent actuarial valuation prepared for such Paramount
          Plan) do not exceed the fair market value of the assets of such
          Paramount Plan (as of the date of such valuation).

                    SECTION 3.11.  Trademarks, Patents and Copyrights. 
                                   ----------------------------------
          Paramount and the Paramount Subsidiaries own or possess adequate
          licenses or other valid rights to use all material patents,
          patent rights, trademarks, trademark rights, trade names, trade
          name rights, copyrights, service marks, trade secrets,
          applications for trademarks and for service marks, know-how and
          other proprietary rights and information used or held for use in
          connection with the business of Paramount and the Paramount
          Subsidiaries as currently conducted or as contemplated to be
          conducted, and Paramount is unaware of any assertion or claim
          challenging the validity of any of the foregoing which,
          individually or in the aggregate, would have a Paramount Material
          Adverse Effect.  The conduct of the business of Paramount and the
          Paramount Subsidiaries as currently conducted does not conflict
          in any way with any patent, patent right, license, trademark,
          trademark right, trade name, trade name right, service mark or
          copyright of any third party that, individually or in the
          aggregate, would have a Paramount Material Adverse Effect.  To
          the best knowledge of Paramount, there are no infringements of
          any proprietary rights owned by or licensed by or to Paramount or
          any Paramount Subsidiary which, individually or in the aggregate,
          would have a Paramount Material Adverse Effect.

                    SECTION 3.12.  Taxes.  Paramount and the Paramount
                                   -----
          Subsidiaries have timely filed all federal, state, local and
          foreign tax returns and reports required to be filed by them
          through the date hereof and shall timely file all returns and
          reports required on or before the Effective Time, except for such
          returns and reports the failure of which to file timely would
          not, individually or in the aggregate, have a Paramount Material
          Adverse Effect.  Such reports and returns are and will be true,
          correct and complete, except for such failure to be true, correct
          and complete as would not, individually or in the aggregate, have
          a Paramount Material Adverse Effect.  Paramount and the Paramount
          Subsidiaries have paid and discharged all federal, state, local
          and foreign taxes due from them, other than such taxes that are
          being contested in good faith by appropriate proceedings and are
          adequately reserved as shown in the audited consolidated balance
          sheet of Paramount dated October 31, 1992 (the "Paramount 1992
                                                          --------------
          Balance Sheet") and its most recent quarterly financial
          -------------
          statements, except for such failures to so pay and discharge
          which would not, individually or in the aggregate, have a
          Paramount Material Adverse Effect.  Neither the IRS nor any other
          taxing authority or agency, domestic or foreign, is now asserting

                             




<PAGE>



                                                                         28



          or, to the best knowledge of Paramount, threatening to assert
          against Paramount or any Paramount Subsidiary any deficiency or
          material claim for additional taxes or interest thereon or
          penalties in connection therewith which, if such deficiencies or
          claims were finally resolved against Paramount and the Paramount
          Subsidiaries would, individually or in the aggregate, have a
          Paramount Material Adverse Effect.  The accruals and reserves for
          taxes (including interest and penalties, if any, thereon)
          reflected in the Paramount 1992 Balance Sheet and the most recent
          quarterly financial statements are adequate in accordance with
          generally accepted accounting principles, except where the
          failure to be adequate would not have a Paramount Material
          Adverse Effect.  Paramount and the Paramount Subsidiaries have
          withheld or collected and paid over to the appropriate
          governmental authorities or are properly holding for such payment
          all taxes required by law to be withheld or collected, except for
          such failures to have so withheld or collected and paid over or
          to be so holding for payment which would not, individually or in
          the aggregate, have a Paramount Material Adverse Effect.  There
          are no material liens for taxes upon the assets of Paramount or
          the Paramount Subsidiaries, other than liens for current taxes
          not yet due and payable and liens for taxes that are being
          contested in good faith by appropriate proceedings.  Neither
          Paramount nor any Paramount Subsidiary has agreed to or is
          required to make any adjustment under Section 481(a) of the Code. 
          Neither Paramount nor any Paramount Subsidiary has made an
          election under Section 341(f) of the Code.  For purposes of this
          Section 3.12, where a determination of whether a failure by
          Paramount or a Paramount Subsidiary to comply with the
          representations herein has a Paramount Material Adverse Effect is
          necessary, such determination shall be made on an aggregate basis
          with all other failures within this Section 3.12.

                    SECTION 3.13.  Amendment to Rights Agreement.  (a)  The
                                   -----------------------------
          Board of Directors of Paramount has taken all necessary action to
          amend the Rights Agreement, dated as of September 7, 1988, as
          amended, between Paramount and Manufacturers Hanover Trust
          Company, as Rights Agent (the "Rights Agreement") so that (i)
                                         ----------------
          none of the execution or delivery of this Agreement, the exchange
          of the shares of Paramount Common Stock for the shares of Viacom
          Common Stock, Viacom Merger Preferred Shares and cash in
          accordance with Article II or the making of the Offer will cause
          (A) the rights (the "Rights") issued pursuant to the Rights
                               ------
          Agreement to become exercisable under the Rights Agreement, (B)
          Viacom or any of the Viacom Subsidiaries to be deemed an
          "Acquiring Person" (as defined in the Rights Agreement), or (C)
          the "Stock Acquisition Date" (as defined in the Rights Agreement)
          to occur upon any such event and (ii) the "Expiration Date" (as
          defined in the Rights Agreement) of the Rights shall occur
          immediately prior to the Effective Time.  Paramount agrees to
          take all necessary action to amend the Rights Agreement so that
          the consummation of the Offer, on the terms permitted hereunder,
          will not cause any of the effects referred to in Section 3.13
          (a)(i)(A), (B) or (C) to occur; provided, however, that Paramount
                                          --------  -------

                             




<PAGE>



                                                                         29



          shall not be required to make such amendments to the Rights
          Agreement if (i) Viacom has not performed or complied in all
          material respects with all agreements and covenants required by
          this Agreement to be performed or complied with by it on or prior
          to the consummation of the Offer or (ii) Paramount obtains and
          there is in force from the Delaware Court of Chancery an order
          permanently, preliminarily or temporarily declaring that the
          making of such amendments to the Rights Agreement would be
          contrary to the fiduciary duties of the Board of Directors of
          Paramount.  Notwithstanding anything else contained herein, in no
          event shall the Board of Directors of Paramount make an amendment
          of the Rights Agreement in favor of the Other Offeror or any
          other person without making such amendments in favor of Viacom;
          provided that Paramount will not be obligated to make such
          amendments for Viacom if Viacom has become obligated to terminate
          its Offer pursuant to Section 2.5 of this Agreement.

                    (b)  The "Distribution Date" (as defined in the Rights
          Agreement) has not occurred.

                    SECTION 3.14.  Opinion of Financial Advisor.  Paramount
                                   ----------------------------
          has received the opinion of Lazard Freres & Co., dated January
          21, 1994, to the effect that, as of such date, the consideration
          to be received by the stockholders of Paramount pursuant to the
          offer and the Merger, taken together, is fair to such
          stockholders from a financial point of view, a copy of which
          opinion will be delivered to Viacom promptly upon receipt.

                    SECTION 3.15.  Vote Required.  The affirmative vote of
                                   -------------
          the holders of a majority of the outstanding shares of Paramount
          Common Stock is the only vote of the holders of any class or
          series of Paramount capital stock necessary to approve the
          Merger.

                    SECTION 3.16.  Brokers.  No broker, finder or
                                   -------
          investment banker (other than Lazard Freres & Co.) is entitled to
          any brokerage, finder's or other fee or commission in connection
          with the Transactions based upon arrangements made by or on
          behalf of Paramount.  Paramount has heretofore furnished to
          Viacom a complete and correct copy of all agreements between
          Paramount and Lazard Freres & Co. pursuant to which such firm
          would be entitled to any payment relating to the Transactions.


                                      ARTICLE IV

                       REPRESENTATIONS AND WARRANTIES OF VIACOM

                    Viacom hereby represents and warrants to Paramount
          that:

                    SECTION 4.1.  Organization and Qualification;
                                  -------------------------------
          Subsidiaries.  (a)  Each of Viacom and each Material Viacom
          ------------
          Subsidiary (as defined below) is a corporation, partnership or

                             




<PAGE>



                                                                         30



          other legal entity duly organized, validly existing and in good
          standing under the laws of the jurisdiction of its incorporation
          or organization and has the requisite power and authority and all
          necessary governmental approvals to own, lease and operate its
          properties and to carry on its business as it is now being
          conducted, except where the failure to be so organized, existing
          or in good standing or to have such power, authority and
          governmental approvals would not, individually or in the
          aggregate, have a Viacom Material Adverse Effect (as defined
          below).  Viacom and each Material Viacom Subsidiary is duly
          qualified or licensed as a foreign corporation to do business,
          and is in good standing, in each jurisdiction where the character
          of the properties owned, leased or operated by it or the nature
          of its business makes such qualification or licensing necessary,
          except for such failures to be so qualified or licensed and in
          good standing that would not, individually or in the aggregate,
          have a Viacom Material Adverse Effect.  The term "Viacom Material
                                                            ---------------
          Adverse Effect" means any change or effect that is or is
          --------------
          reasonably likely to be materially adverse to the business,
          results of operations or financial condition of Viacom and the
          Viacom Subsidiaries, taken as a whole; provided, however, where
                                                 --------  -------
          such term qualifies a representation or warranty contained in
          this Article IV during the period beginning after the date hereof
          and until the Effective Time, then such term shall mean any
          change or effect that is or is reasonably likely to be materially
          adverse to the business or financial condition of Viacom and the
          Viacom Subsidiaries, taken as a whole.

                    (b)  Each subsidiary of Viacom (a "Viacom Subsidiary")
                                                       -----------------
          that constitutes a Significant subsidiary of Viacom within the
          meaning of Rule 1-02 of Regulation S-X of the SEC is referred to
          herein as a "Material Viacom Subsidiary". 
                       --------------------------

                    SECTION 4.2.  Certificate of Incorporation and By-Laws. 
                                  ----------------------------------------
          Viacom has heretofore made available to Paramount a complete and
          correct copy of the Certificate of Incorporation and the By-Laws
          or equivalent organizational documents, each as amended to date,
          of Viacom and each Material Viacom Subsidiary.  Such Certificates
          of Incorporation, By-Laws and equivalent organizational documents
          are in full force and effect.  Neither Viacom nor any Material
          Viacom Subsidiary is in violation of any provision of its
          Certificate of Incorporation, By-Laws or equivalent
          organizational documents, except for such violations that would
          not, individually or in the aggregate, have a Viacom Material
          Adverse Effect.

                    SECTION 4.3.  Capitalization.  The authorized capital
                                  --------------
          stock of Viacom consists of 100,000,000 shares of Viacom Class A
          Common Stock, 150,000,000 shares of Viacom Class B Common Stock
          and 100,000,000 shares of Preferred Stock, par value $.01 per
          share ("Viacom Preferred Stock"), of which 24,000,000 shares have
                  ----------------------
          been designated Viacom Series A Preferred Stock (the "Viacom
                                                                ------
          Series A Preferred Stock") and 24,000,000 shares have been
          ------------------------
          designated Viacom Series B Preferred Stock (the "Viacom Series B
                                                           ---------------

                             




<PAGE>



                                                                         31



          Preferred Stock").  As of November 30, 1993, (i) 53,449,125
          ---------------
          shares of Viacom Class A Common Stock and 67,345,982 shares of
          Viacom Class B Common Stock were issued and outstanding, all of
          which were validly issued, fully paid and non-assessable, (ii) no
          shares were held in the treasury of Viacom, (iii) no shares were
          held by the Viacom Subsidiaries, and (iv) 224,610 shares of
          Viacom Class A Common Stock and 3,760,297 shares of Viacom Class
          B Common Stock were reserved for future issuance pursuant to
          employee stock options or stock incentive rights granted pursuant
          to Viacom's 1989 Long-Term Management Incentive Plan and the
          Viacom Inc. Stock Option Plan for Outside Directors.  As of the
          date hereof, 24,000,000 shares of Viacom Series A Preferred Stock
          and 24,000,000 shares of Viacom Series B Preferred Stock are
          issued and outstanding.  Except as set forth in this Section 4.3
          or as contemplated by this Agreement, there are no options,
          warrants or other rights, agreements, arrangements or commitments
          of any character relating to the issued or unissued capital stock
          of Viacom or any Material Viacom Subsidiary or obligating Viacom
          or any Material Viacom Subsidiary to issue or sell any shares of
          capital stock of, or other equity interests in, Viacom or any
          Material Viacom Subsidiary, except for (i) options granted since
          November 30, 1993 in the ordinary course consistent with past
          practice, (ii) the reservation of 17,140,800 shares of Viacom
          Class B Common Stock for issuance upon conversion of shares of
          Viacom Series B Preferred Stock, (iii) the reservation of
          8,570,400 shares of Viacom Class B Common Stock for issuance upon
          conversion of shares of Viacom Series A Preferred Stock, (iv) the
          issuance of any securities in connection with the acquisition of
          Blockbuster Entertainment Corporation, a Delaware corporation
          ("Blockbuster") and (v) the reservation of 22,727,273 shares of
            -----------
          Viacom Class B Common Stock for issuance upon the consummation of
          the transactions contemplated by the Subscription Agreement,
          dated as of January 7, 1994 (the "Blockbuster Subscription
                                            ------------------------
          Agreement"), between Blockbuster and Viacom.  All shares of
          ---------
          Viacom Common Stock and VCRs subject to issuance as aforesaid,
          upon issuance on the terms and conditions specified in the
          instruments pursuant to which they are issuable, will be duly
          authorized, validly issued, fully paid and nonassessable.  Except
          as set forth in Section 4.3 of the Disclosure Schedule previously
          delivered by Viacom to Paramount (the "Viacom Disclosure
                                                 -----------------
          Schedule"), there are no material outstanding contractual
          --------
          obligations of Viacom or any Viacom Subsidiary to repurchase,
          redeem or otherwise acquire any shares of Viacom Common Stock or
          any capital stock of any Material Viacom Subsidiary, or make any
          material investment (in the form of a loan, capital contribution
          or otherwise) in, any Viacom Subsidiary or any other person,
          other than the amended and restated subscription agreement dated
          as of October 21, 1993 between Viacom and Blockbuster, the
          subscription agreement dated as of October 4, 1993, as amended,
          between Viacom and NYNEX Corporation and the Blockbuster
          Subscription Agreement.  Each outstanding share of capital stock
          of each Material Viacom Subsidiary is duly authorized, validly
          issued, fully paid and nonassessable and each such share owned by
          Viacom or another Viacom Subsidiary is free and clear of all

                             




<PAGE>



                                                                         32



          security interests, liens, claims, pledges, options, rights of
          first refusal, agreements, limitations on Viacom's or such other
          Viacom Subsidiary's voting rights, charges and other encumbrances
          of any nature whatsoever.  The shares of Viacom Merger Preferred
          Stock to be issued pursuant to the Merger will be duly and
          validly authorized by Viacom and, when issued and delivered
          pursuant to the terms of this Agreement will be duly and validly
          issued, fully paid and non-assessable, and free of preemptive
          rights.  The shares of Viacom Class B Common Stock initially
          issuable upon conversion of the Viacom Merger Preferred Stock at
          the initial conversion price have been duly and validly
          authorized and reserved for issuance upon such conversion, are
          free of preemptive rights, and, if and when the Viacom Merger
          Preferred Stock is converted into shares of Viacom Class B Common
          Stock in accordance with the terms of the Viacom Merger Preferred
          Stock, such shares of Viacom Class B Common Stock issued upon
          such conversion will be duly authorized, validly issued, fully
          paid and non-assessable, and the holders of outstanding shares of
          capital stock of Viacom are not entitled to any preemptive or
          other rights with respect to the Viacom Merger Preferred Stock or
          the Viacom Class B Common Stock issued upon such conversion.  If
          and when the Warrants are exercised for Viacom Class B Common
          Stock in accordance with the terms of the Warrants, such shares
          of Viacom Class B Common Stock issued upon such exercise will be
          duly authorized, validly issued, fully paid and non-assessable,
          and the holders of outstanding shares of capital stock of Viacom
          are not entitled to any preemptive or other rights with respect
          to the Warrants or the Viacom Class B Common Stock issued upon
          such exercise.  Viacom's 5% Convertible Subordinated Debentures
          due 2013 (the "Debentures") initially issuable upon exchange of
                         ----------
          the Viacom Merger Preferred Stock for such Debentures, and the
          Viacom Class B Common Stock initially issuable upon conversion of
          the Debentures, will be duly authorized and such Viacom Class B
          Common Stock will be duly reserved for issuance upon such
          conversion; when the Debentures have been duly executed,
          authenticated, issued and delivered in exchange for the Viacom
          Merger Preferred Stock in accordance with the terms of the Viacom
          Merger Preferred Stock and the Indenture pursuant to which they
          are issued (the "Indenture") between Viacom and the trustee
                           ---------
          thereunder (the "Trustee"), such Debentures will then constitute
                           -------
          valid and legal binding obligations of the Company entitled to
          the benefits provided by the Indenture; and the Debentures will
          be convertible into Viacom Class B Common Stock in accordance
          with the terms of the Indenture and the shares of Viacom Class B
          Common Stock initially issuable upon such conversion, when issued
          upon such conversion, will be validly issued, fully paid and
          non-assessable.  By the date of issuance of the Viacom Merger
          Preferred Stock, the Indenture will have been duly authorized by
          Viacom, duly qualified under the Trust Indenture Act of 1939,
          and, when duly executed and delivered by Viacom and the Trustee,
          will constitute a valid and binding instrument of Viacom
          enforceable in accordance with its terms.  Upon their issuance,
          the Warrants and the CVRs shall each constitute legal, valid and


                             




<PAGE>



                                                                         33



          binding obligations of Viacom enforceable in accordance with
          their terms.

                    SECTION 4.4.  Authority Relative to This Agreement. 
                                  ------------------------------------
          Viacom has all necessary power and authority to execute and
          deliver this Agreement, to perform its obligations hereunder and
          to consummate the transactions contemplated hereby.  The
          execution and delivery of this Agreement by Viacom and the
          consummation by Viacom of the transactions contemplated hereby
          have been duly and validly authorized by all necessary corporate
          action and the Voting Agreement has been approved by the Viacom
          Board of Directors for purposes of Section 203 of Delaware Law
          and no other corporate proceedings on the part of Viacom are
          necessary to authorize this Agreement or to consummate the
          transactions contemplated hereby (other than, with respect to the
          Merger (including the issuance of the Viacom Class B Common
          Stock, the Viacom Merger Preferred Stock, the CVRs and the
          Warrants), the approval by the holders of a majority of the then
          outstanding shares of Viacom Class A Common Stock of (i) this
          Agreement and the Merger and (ii) to the extent necessary, the
          amendment to Viacom's certificate of incorporation necessary to
          increase (x) the shares of authorized Class B Viacom Common Stock
          to a number not less than the number sufficient to consummate the
          issuance of Shares of Viacom Common Stock contemplated under this
          Agreement (including such shares issuable upon the exercise of
          the Warrants and, if applicable, in connection with the CVRs) and
          (y) the size of the Board of Directors of Viacom to a number not
          less than 13 (collectively, the "Viacom Vote Matter"; and the
                                           ------------------
          amendments to Viacom's Restated Certificate of Incorporation
          described in clauses (ii)(x) and (y) above being, collectively,
          the "Viacom Certificate Amendments"), and the filing and
               -----------------------------
          recordation of the foregoing amendment to Viacom's Restated
          Certificate of Incorporation and appropriate merger documents as
          required by Delaware Law).  This Agreement has been duly and
          validly executed and delivered by Viacom and, assuming the due
          authorization, execution and delivery by Paramount, constitutes a
          legal, valid and binding obligation of Viacom, enforceable
          against Viacom in accordance with its terms.

                    SECTION 4.5.  No Conflict; Required Filings and
                                  ---------------------------------
          Consents.  (a)  The execution and delivery of this Agreement by
          --------
          Viacom does not, and the performance of the transactions
          contemplated hereby by Viacom will not, (i) conflict with or
          violate the Certificate of Incorporation or By-Laws or equivalent
          organizational documents of Viacom or any Material Viacom
          Subsidiary, (ii) conflict with or violate any law, rule,
          regulation, order, judgment or decree applicable to Viacom or any
          Viacom Subsidiary or by which any property or asset of Viacom or
          any Viacom Subsidiary is bound or affected, or (iii) result in
          any breach of or constitute a default (or an event which with
          notice or lapse of time or both would become a default) under,
          result in the loss of a material benefit under or give to others
          any right of termination, amendment, acceleration or cancellation
          of, or result in the creation of a lien or other encumbrance on

                             




<PAGE>



                                                                         34



          any property or asset of Viacom or any Viacom Subsidiary pursuant
          to, any note, bond, mortgage, indenture, contract, agreement,
          lease, license, permit, franchise or other instrument or
          obligation to which Viacom or any Viacom Subsidiary is a party or
          by which Viacom or any Viacom Subsidiary or any property or asset
          of Viacom or any Viacom Subsidiary is bound or affected, except
          in the case of clauses (ii) and (iii) of this Section 4.5, for
          any such conflicts, violations, breaches, defaults or other
          occurrences which would not prevent or delay consummation of the
          Merger in any material respect, or otherwise prevent Viacom from
          performing its obligations under this Agreement in any material
          respect, and would not, individually or in the aggregate, have a
          Viacom Material Adverse Effect.

                    (b)  The execution and delivery of this Agreement by
          Viacom does not, and the performance of this Agreement by Viacom
          will not, require any consent, approval, authorization or permit
          of, or filing with or notification to, any Governmental Entity,
          except (i) for (A) applicable requirements, if any, of the
          Exchange Act, Securities Act, state securities or Blue Sky Laws
          and state takeover laws, (B) the pre-merger notification
          requirements of the Hart-Scott-Rodino Antitrust Improvements Act
          of 1976, as amended, and the rules and regulations thereunder
          (the "HSR Act"), (C) applicable requirements of the
                -------
          Communications Act, and of state and local governmental
          authorities, including state and local authorities granting
          franchises to operate cable systems, (D) applicable requirements
          of the Investment Canada Act of 1985 and the Competition Act
          (Canada), (E) filing and recordation of appropriate merger
          documents and the Viacom Certificate Amendments as required by
          Delaware Law and (F) any non-United States competition, antitrust
          and investment laws and (ii) where failure to obtain such
          consents, approvals, authorizations or permits, or to make such
          filings or notifications, would not prevent or delay consummation
          of the Merger in any material respect, or otherwise prevent
          Viacom from performing its obligations under this Agreement in
          any material respect, and would not, individually or in the
          aggregate, have a Viacom Material Adverse Effect.

                    SECTION 4.6.  Compliance.  Neither Viacom nor any
                                  ----------
          Viacom Subsidiary is in conflict with, or in default or violation
          of, (i) any law, rule, regulation, order, judgment or decree
          applicable to Viacom or any Viacom Subsidiary or by which any
          property or asset of Viacom or any Viacom Subsidiary is bound or
          affected, or (ii) any note, bond, mortgage, indenture, contract,
          agreement, lease, license, permit, franchise or other instrument
          or obligation to which Viacom or any Viacom Subsidiary is a party
          or by which Viacom or any Viacom Subsidiary or any property or
          asset of Viacom or any Viacom Subsidiary is bound or affected,
          except for any such conflicts, defaults or violations that would
          not, individually or in the aggregate, have a Viacom Material
          Adverse Effect.



                             




<PAGE>



                                                                         35



                    SECTION 4.7.  SEC Filings; Financial Statements.  (a) 
                                  ---------------------------------
          Viacom has filed all forms, reports and documents required to be
          filed by it with the SEC since December 31, 1990, and has
          heretofore made available to Paramount, in the form filed with
          the SEC (excluding any exhibits thereto), (i) its Annual Reports
          on Form 10-K for the fiscal years ended December 31, 1990, 1991
          and 1992, respectively, (ii) its Quarterly Reports on Form 10-Q
          for the periods ended March 31, 1993, June 30, 1993 and
          September 30, 1993, (iii) all proxy statements relating to
          Viacom's meetings of stockholders (whether annual or special)
          held since January 1, 1991 and (iv) all other forms, reports and
          other registration statements (other than Quarterly Reports on
          Form 10-Q not referred to in clause (ii) above and preliminary
          materials) filed by Viacom with the SEC since December 31, 1990
          (the forms, reports and other documents referred to in clauses
          (i), (ii), (iii), and (iv) above being referred to herein,
          collectively, as the "Viacom SEC Reports").  The Viacom SEC
                                ------------------
          Reports and any other forms, reports and other documents filed by
          Viacom with the SEC after the date of this Agreement (x) were or
          will be prepared in accordance with the requirements of the
          Securities Act and the Exchange Act, as the case may be, and the
          rules and regulations thereunder and (y) did not at the time they
          were filed, or will not at the time they are filed, contain any
          untrue statement of a material fact or omit to state a material
          fact required to be stated therein or necessary in order to make
          the statements made therein, in the light of the circumstances
          under which they were made, not misleading.  No Viacom Subsidiary
          (other than Viacom International Inc., a Delaware corporation
          ("Viacom International")) is required to file any form, report or
            --------------------
          other document with the SEC.

                    (b)  Each of the consolidated financial statements
          (including, in each case, any notes thereto) contained in the
          Viacom SEC Reports was prepared in accordance with generally
          accepted accounting principles applied on a consistent basis
          throughout the periods indicated (except as may be indicated in
          the notes thereto) and each fairly presented the consolidated
          financial position, results of operations and cash flows of
          Viacom and the consolidated Viacom Subsidiaries as at the
          respective dates thereof and for the respective periods indicated
          therein (subject, in the case of unaudited statements, to normal
          and recurring year-end adjustments which were not and are not
          expected, individually or in the aggregate, to be material in
          amount).

                    (c)  Except as and to the extent set forth in the
          Viacom SEC Reports filed with the SEC prior to the date of this
          Agreement, Viacom and the Viacom Subsidiaries do not have any
          liability or obligation of any nature (whether accrued, absolute,
          contingent or otherwise) other than liabilities and obligations
          which would not, individually or in the aggregate, have a Viacom
          Material Adverse Effect.



                             




<PAGE>



                                                                         36



                    SECTION 4.8.  Absence of Certain Changes or Events. 
                                  ------------------------------------
          Since December 31, 1992, except as contemplated by this
          Agreement, any actions taken by Viacom in order to consummate the
          acquisition of Blockbuster, or any actions taken by Viacom in
          order to consummate the transactions contemplated by the
          Blockbuster Subscription Agreement, as set forth in Section 4.8
          of the Viacom Disclosure Schedule or disclosed in any Viacom SEC
          Report filed since December 31, 1992 and prior to the date of
          this Agreement, Viacom and the Viacom Subsidiaries have conducted
          their businesses only in the ordinary course and in a manner
          consistent with past practice and, since December 31, 1992 there
          has not been (i) as of the date hereof, any change, occurrence or
          circumstance in the business, results of operations or financial
          condition of Viacom or any Viacom Subsidiary having, individually
          or in the aggregate, a Viacom Material Adverse Effect, (ii) any
          damage, destruction or loss (whether or not covered by insurance)
          with respect to any property or asset of Viacom or any Viacom
          Subsidiary and having, individually or in the aggregate, a Viacom
          Material Adverse Effect, (iii) any change by Viacom in its
          accounting methods, principles or practices, (iv) any
          declaration, setting aside or payment of any dividend or
          distribution in respect of any capital stock of Viacom or any
          Viacom Subsidiary or any redemption, purchase or other
          acquisition of any of their respective securities other than
          dividends by a Viacom Subsidiary to Viacom or (v) other than as
          set forth in Section 4.3 and pursuant to the plans, programs or
          arrangements referred to in Section 4.10, other than in the
          ordinary course of business consistent with past practice and
          other than as contemplated by the Agreement and Plan of Merger, 
          dated as of January 7, 1994 (the "Blockbuster Merger Agreement"),
          between Blockbuster and Viacom, any increase in or establishment 
          of any bonus, insurance, severance, deferred compensation, pension, 
          retirement, profit sharing, stock option (including, without 
          limitation, the granting of stock options, stock appreciation 
          rights, performance awards, or restricted stock awards), stock 
          purchase or other employee benefit plan, or any other increase 
          in the compensation payable or to become payable to any officers 
          or key employees of Viacom or any Viacom Subsidiary, except for 
          the establishment of the Viacom Inc. Stock Option Plan for 
          Outside Directors and the grant of options to purchase an 
          aggregate of 5,000 shares thereunder.

                    SECTION 4.9.  Absence of Litigation.  Except as
                                  ---------------------
          disclosed in the Viacom SEC Reports filed with the SEC prior to
          the date of this Agreement there is no claim, action, proceeding
          or investigation pending or, to the best knowledge of Viacom,
          threatened against Viacom or any Viacom Subsidiary, or any
          property or asset of Viacom or any Viacom Subsidiary, before any
          court, arbitrator or administrative, governmental or regulatory
          authority or body, domestic or foreign, which individually or in
          the aggregate, is reasonably likely to have a Viacom Material
          Adverse Effect.  Except as disclosed in the Viacom SEC Reports
          filed with the SEC prior to the date of this Agreement, neither
          Viacom nor any Viacom Subsidiary nor any property or asset of
          Viacom or any Viacom Subsidiary is subject to any order, writ,

                             




<PAGE>



                                                                         37



          judgment, injunction, decree, determination or award having or
          reasonably likely to have, individually or in the aggregate, a
          Viacom Material Adverse Effect.

                    SECTION 4.10.  Employee Benefit Plans.  With respect to
                                   ----------------------
          all the employee benefit plans, programs and arrangements
          maintained for the benefit of any current or former employee,
          officer or director of Viacom or any Viacom Subsidiary (the
          "Viacom Plans"), except as set forth in Section 4.10 of the
           ------------
          Viacom Disclosure Schedule or the Viacom SEC Reports and except
          as would not, individually or in the aggregate, have a Viacom
          Material Adverse Effect:  (i) none of the Viacom Plans is a
          multiemployer plan within the meaning of ERISA; (ii) none of the
          Viacom Plans promises or provides retiree medical or life
          insurance benefits to any person; (iii) each Viacom Plan intended
          to be qualified under Section 401(a) of the Code has received a
          favorable determination letter from the IRS that it is so
          qualified and nothing has occurred since the date of such letter
          that could reasonably be expected to affect the qualified status
          of such Viacom Plan; (iv) each Viacom Plan has been operated in
          all respects in accordance with its terms and the requirements of
          applicable law; (v) neither Viacom nor any Viacom Subsidiary has
          incurred any direct or indirect liability under, arising out of
          or by operation of Title IV of ERISA in connection with the
          termination of, or withdrawal from, any Viacom Plan or other
          retirement plan or arrangement, and no fact or event exists that
          could reasonably be expected to give rise to any such liability;
          and (vi) Viacom and the Viacom Subsidiaries have not incurred any
          liability under, and have complied in all respects with, the
          Worker Adjustment Retraining Notification Act, and no fact or
          event exists that could give rise to liability under such Act. 
          Except as set forth in Section 4.10 of the Viacom Disclosure
          Schedule or the Viacom SEC Reports, the aggregate accumulated
          benefit obligations of each Viacom Plan subject to Title IV of
          ERISA,(as of the date of the most recent actuarial valuation
          prepared for such Viacom Plan) do not exceed the fair market
          value of the assets of such Viacom Plan (as of the date of such
          valuation).

                    SECTION 4.11.  Trademarks, Patents and Copyrights. 
                                   ----------------------------------
          Viacom and the Viacom Subsidiaries own or possess adequate
          licenses or other valid rights to use all material patents,
          patent rights, trademarks, trademark rights, trade names, trade
          name rights, copyrights, service marks, trade secrets,
          applications for trademarks and for service marks, know-how and
          other proprietary rights and information used or held for use in
          connection with the business of Viacom and the Viacom
          Subsidiaries as currently conducted or as contemplated to be
          conducted, and Viacom is unaware of any assertion or claim
          challenging the validity of any of the foregoing which,
          individually or in the aggregate, would have a Viacom Material
          Adverse Effect.  The conduct of the business of Viacom and the
          Viacom Subsidiaries as currently conducted does not conflict in
          any way with any patent, patent right, license, trademark,

                             




<PAGE>



                                                                         38



          trademark right, trade name, trade name right, service mark or
          copyright of any third party that, individually or in the
          aggregate, would have a Viacom Material Adverse Effect.

                    SECTION 4.12.  Taxes.  Viacom and the Viacom
                                   -----
          Subsidiaries have timely filed all federal, state, local and
          foreign tax returns and reports required to be filed by them
          through the date hereof and shall timely file all returns and
          reports required on or before the Effective Time, except for such
          returns and reports the failure of which to file timely would
          not, individually or in the aggregate, have a Viacom Material
          Adverse Effect.  Such reports and returns are and will be true,
          correct and complete, except for such failures to be true,
          correct and complete as would not, individually or in the
          aggregate, have a Viacom Material Adverse Effect.  Viacom and the
          Viacom Subsidiaries have paid and discharged all federal, state,
          local and foreign taxes due from them, other than such taxes that
          are being contested in good faith by appropriate proceedings and
          are adequately reserved as shown in the audited consolidated
          balance sheet of Viacom dated December 31, 1992 (the "Viacom 1992
                                                                -----------
          Balance Sheet") and its most recent quarterly financial
          -------------
          statements, except for such failures to so pay and discharge
          which would not, individually or in the aggregate, have a Viacom
          Material Adverse Effect.  Neither the IRS nor any other taxing
          authority or agency, domestic or foreign, is now asserting or, to
          the best knowledge of Viacom, threatening to assert against
          Viacom or any Viacom Subsidiary any deficiency or material claim
          for additional taxes or interest thereon or penalties in
          connection therewith which, if such deficiencies or claims were
          finally resolved against Viacom and the Viacom Subsidiaries
          would, individually or in the aggregate, have a Viacom Material
          Adverse Effect.  The accruals and reserves for taxes (including
          interest and penalties, if any, thereon) reflected in the Viacom
          1992 Balance Sheet and the most recent quarterly financial
          statements are adequate in accordance with generally accepted
          accounting principles, except where the failure to be adequate
          would not have a Viacom Material Adverse Effect.  Viacom and the
          Viacom Subsidiaries have withheld or collected and paid over to
          the appropriate governmental authorities or are properly holding
          for such payment all taxes required by law to be withheld or
          collected, except for such failures to have so withheld or
          collected and paid over or to be so holding for payment which
          would not, individually or in the aggregate, have a Viacom
          Material Adverse Effect.  There are no material liens for taxes
          upon the assets of Viacom or the Viacom Subsidiaries, other than
          liens for current taxes not yet due and payable and liens for
          taxes that are being contested in good faith by appropriate
          proceedings.  Neither Viacom nor any Viacom Subsidiary has agreed
          to or is required to make any adjustment under Section 481(a) of
          the Code.  Neither Viacom nor any Viacom Subsidiary has made an
          election under Section 341(f) of the Code.  For purposes of this
          Section 4.12, where a determination of whether a failure by
          Viacom or a Viacom Subsidiary to comply with the representations
          herein has a Viacom Material Adverse Effect is necessary, such

                             




<PAGE>



                                                                         39



          determination shall be made on an aggregate basis with all other
          failures within this Section 4.12.

                    SECTION 4.13.  Opinion of Financial Advisor.  Viacom
                                   ----------------------------
          has received the opinion of Smith Barney Shearson Inc., dated
          January 17, 1994, to the effect that, as of such date, the
          financial terms of the proposed acquisition by Viacom of
          Paramount are fair from a financial point of view to Viacom and
          its stockholders.  A copy of such opinion will be delivered to
          Paramount promptly. 

                    SECTION 4.14.  Vote Required.  The affirmative vote of
                                   -------------
          the holders of a majority of the outstanding shares of Viacom
          Class A Common Stock is the only vote of the holders of any class
          or series of Viacom capital stock necessary to approve the Viacom
          Vote Matter.

                    SECTION 4.15.  Ownership of Paramount Common Stock.  As
                                   -----------------------------------
          of the date of this Agreement and based on the number of issued
          and outstanding shares of Paramount Common Stock as of September
          3, 1993 set forth in Section 3.3, Viacom and its affiliates
          beneficially own, in the aggregate, less than five percent of the
          issued and outstanding shares of Paramount Common Stock.

                    SECTION 4.16.  Brokers.  No broker, finder or
                                   -------
          investment banker (other than Smith Barney Shearson Inc., Goldman
          Sachs & Co. and Bear, Stearns & Co. Inc.) is entitled to any
          brokerage, finder's or other fee or commission in connection with
          the Transactions based upon arrangements made by or on behalf of
          Viacom.  Viacom has heretofore furnished to Paramount a complete
          and correct copy of all agreements between Viacom and each of
          Smith Barney Shearson Inc., Goldman Sachs & Co. and Bear, Stearns
          & Co. Inc. pursuant to which each such firm would be entitled to
          any payment relating to the Transactions.

                    SECTION 4.17.  Financing.  Viacom has delivered to
                                   ---------
          Paramount binding commitments or agreements to obtain the
          financing in contemplation of the Transactions (the "Financing")
                                                               ---------
          in an amount sufficient, together with the Viacom Class B Common
          Stock, the Viacom Merger Preferred Stock, the CVRs and Warrants,
          to acquire all the shares of Paramount Common Stock in the Offer
          and the Merger and to pay all related contemplated fees and
          expenses.  Viacom knows of no fact or circumstance (including the
          obligations of Viacom under this Agreement) that is reasonably
          likely to result in the inability of Viacom to receive the
          proceeds from such Financing.

                    SECTION 4.18.  Purchases of Securities. Since September
                                   -----------------------
          12, 1993, neither Viacom nor, to Viacom's knowledge, its
          affiliates have purchased or sold shares of Viacom Class A Common
          Stock or Viacom Class B Common Stock and neither Viacom nor, to
          Viacom's knowledge, its affiliates have any knowledge of any such
          trading.


                             




<PAGE>



                                                                         40



                    SECTION 4.19.  Representations in Blockbuster Merger
                                   -------------------------------------
          Agreement.  Viacom hereby confirms that the representations and
          ---------
          warranties contained in Sections 3.07, 3.08 and 3.09 of the
          Blockbuster Merger Agreement, shall be true and correct as of the
          date hereof and as of the date of consummation of the Offer,
          except as would not have a material adverse effect on the
          financial condition of Paramount, Viacom and Blockbuster and
          their subsidiaries taken as a whole.


                                      ARTICLE V

                       CONDUCT OF BUSINESSES PENDING THE MERGER

                    SECTION 5.1.  Conduct of Respective Businesses by
                                  -----------------------------------
          Paramount and Viacom Pending the Merger.  Each of Paramount and
          ---------------------------------------
          Viacom covenants and agrees that, between the date of this
          Agreement and the Effective Time, unless the other party shall
          have consented in writing (such consent not to be unreasonably
          withheld) and, except, in the case of Viacom, for actions taken
          by Viacom in order to consummate (x) the acquisition of Blockbuster
          and (y) the transactions contemplated by the Blockbuster Subscription
          Agreement, the businesses of each of Paramount and Viacom and their 
          respective subsidiaries shall, in all material respects, be conducted
          in, and each of Paramount and Viacom and their respective
          subsidiaries shall not take any material action except in, the
          ordinary course of business, consistent with past practice; and
          each of Paramount and Viacom shall use its reasonable best
          efforts to preserve substantially intact its business
          organization, to keep available the services of its and its
          subsidiaries' current officers, employees and consultants and to
          preserve its and its subsidiaries' relationships with customers,
          suppliers and other persons with which it or any of its
          subsidiaries has significant business relations.  By way of
          amplification and not limitation, except (i) as contemplated by
          this Agreement (including, without limitation, the making of the
          Offer and Section 6.16), (ii) for any actions taken by Viacom in
          order to consummate the acquisition of Blockbuster, (iii) for any
          actions taken by Viacom in order to consummate the transactions
          contemplated by the Blockbuster Subscription Agreement or (iv) as
          set forth on Section 5.1 of the Paramount Disclosure Schedule or
          Section 5.1 of the Viacom Disclosure Schedule, neither Viacom nor
          Paramount nor any of their respective subsidiaries shall, between
          the date of this Agreement and the Effective Time, directly or
          indirectly do, or propose or agree to do, any of the following
          without the prior written consent of the other (provided that the
                                                          --------
          following restrictions shall not apply to any subsidiaries which
          Paramount or Viacom, as the case may be, do not control):

                    (a)  amend or otherwise change the Certificate of
               Incorporation or By-Laws of Viacom or Paramount (except,
               with respect to Viacom, the Viacom Certificate Amendments
               and the Certificate of Designations to be filed with the
               Secretary of State of the State of Delaware in respect of
               the Viacom Merger Preferred Stock);

                             




<PAGE>



                                                                         41



                    (b)  issue, sell, pledge, dispose of, grant, encumber,
               or authorize the issuance, sale, pledge, disposition, grant
               or encumbrance of, (i) any shares of capital stock of any
               class of it or any of its subsidiaries, or any options
               (other than the grant of options in the ordinary course of
               business consistent with past practice to employees who are
               not executive officers of Paramount or Viacom), warrants,
               convertible securities or other rights of any kind to
               acquire any shares of such capital stock, or any other
               ownership interest (including, without limitation, any
               phantom interest), of it or any of its subsidiaries (other
               than the issuance of shares of capital stock in connection
               with any dividend reinvestment plan or by any Paramount Plan
               with an employee stock fund or employee stock ownership plan
               feature, consistent with applicable securities laws or the
               exercise of options, warrants or other similar rights, or
               conversion of convertible preferred stock outstanding as of
               the date of this Agreement and in accordance with the terms
               of such options, warrants or rights in effect on the date of
               this Agreement or otherwise permitted to be granted pursuant
               to this Agreement) or (ii) any assets of it or any of its
               subsidiaries, except for sales in the ordinary course of
               business or which, individually do not exceed $10,000,000 or
               which, in the aggregate, do not exceed $25,000,000;

                    (c)  declare, set aside, make or pay any dividend or
               other distribution, payable in cash, stock, property or
               otherwise, with respect to any of its capital stock, except
               (i) in the case of Viacom, with respect to the Series A
               Preferred Stock and the Series B Preferred Stock, and in the
               case of Paramount, regular quarterly dividends in amounts
               not in excess of $.20 per quarter and payable consistent
               with past practice; provided that, prior to the declaration
                                   --------
               of any such dividend, Paramount shall consult with Viacom as
               to the timing and advisability of declaring any such
               dividend and (ii) dividends declared and paid by a
               subsidiary of either Paramount or Viacom, each such dividend
               to be declared and paid in the ordinary course of business
               consistent with past practice;

                    (d)  reclassify, combine, split, subdivide or redeem,
               purchase or otherwise acquire, directly or indirectly, any
               of its capital stock other than acquisitions by a dividend
               reinvestment plan or by any Paramount Plan with an employee
               stock fund or employee stock ownership plan feature,
               consistent with applicable securities laws;

                    (e)  (i) acquire (including, without limitation, by
               merger, consolidation, or acquisition of stock or assets)
               any corporation, partnership, other business organization or
               any division thereof or any assets, except for such
               acquisitions which, individually do not exceed $10,000,000
               or which, in the aggregate, do not exceed $25,000,000; (ii)
               incur any indebtedness for borrowed money or issue any debt

                             




<PAGE>



                                                                         42



               securities or assume, guarantee or endorse, or otherwise as
               an accommodation become responsible for, the obligations of
               any person, or make any loans or advances, except (A) for
               any such indebtedness incurred by Viacom in connection with
               the Merger or the Offer, (B) the refinancing of existing
               indebtedness, (C) borrowings under commercial paper programs
               in the ordinary course of business, (D) borrowings under
               existing bank lines of credit in the ordinary course of
               business, (E) which, in the aggregate, do not exceed
               $25,000,000; or (iii) enter into or amend any contract,
               agreement, commitment or arrangement with respect to any
               matter set forth in this Section 5.1(e);

                    (f)  increase the compensation payable or to become
               payable to its executive officers or employees, except for
               increases in the ordinary course of business in accordance
               with past practices, or grant any severance or termination
               pay to, or enter into any employment or severance agreement
               with any director or executive officer of it or any of its
               subsidiaries, or establish, adopt, enter into or amend in
               any material respect or take action to accelerate any rights
               or benefits under any collective bargaining, bonus, profit
               sharing, thrift, compensation, stock option, restricted
               stock, pension, retirement, deferred compensation,
               employment, termination, severance or other plan, agreement,
               trust, fund, policy or arrangement for the benefit of any
               director, executive officer or employee; or

                    (g)  take any action, other than reasonable and usual
               actions in the ordinary course of business and consistent
               with past practice, with respect to accounting policies or
               procedures.


                                      ARTICLE VI

                                 ADDITIONAL COVENANTS
                                 --------------------

                    SECTION 6.1.  Access to Information; Confidentiality. 
                                  --------------------------------------
          (a)  From the date hereof to the Effective Time, each of
          Paramount and Viacom shall (and shall cause its subsidiaries and
          officers, directors, employees, auditors and agents to) afford
          the officers, employees and agents of the other party (the
          "Respective Representatives") reasonable access at all reasonable
           --------------------------
          times to its officers, employees, agents, properties, offices,
          plants and other facilities, books and records, and shall furnish
          such Respective Representatives with all financial, operating and
          other data and information as may be reasonably requested.

                    (b)  All information obtained by Paramount or Viacom
          pursuant to this Section 6.1 shall be kept confidential in
          accordance with the confidentiality agreements, dated July 1,
          1993 (the "Confidentiality Agreements"), between Paramount and
                     --------------------------
          Viacom.

                             




<PAGE>



                                                                         43



                    (c)  No investigation pursuant to this Section 6.1
          shall affect any representation or warranty in this Agreement of
          any party hereto or any condition to the obligations of the
          parties hereto.

                    SECTION 6.2.  Intentionally omitted.
                                  ---------------------

                    SECTION 6.3.  Directors' and Officers' Indemnification
                                  ----------------------------------------
          and Insurance.  (a)  The Certificate of Incorporation and By-Laws
          -------------
          of the Surviving Corporation shall contain the provisions with
          respect to indemnification set forth in the Certificate of
          Incorporation and By-Laws of Viacom on the date of this
          Agreement, which provisions shall not be amended, repealed or
          otherwise modified for a period of six years after the Effective
          Time in any manner that would adversely affect the rights
          thereunder of individuals who at any time prior to the Effective
          Time were directors or officers of Paramount in respect of
          actions or omissions occurring at or prior to the Effective Time
          (including, without limitation, the transactions contemplated by
          this Agreement), unless such modification is required by law.

                    (b)  From and after the Effective Time, the Surviving
          Corporation shall indemnify, defend and hold harmless the present
          and former officers and directors of Paramount (collectively, the
          "Indemnified Parties") against all losses, expenses, claims,
           -------------------
          damages, liabilities or amounts that are paid in settlement of,
          with the approval of the Surviving Corporation (which approval
          shall not unreasonably be withheld), or otherwise in connection
          with any claim, action, suit, proceeding or investigation (a
          "Claim"), based in whole or in part on the fact that such person
           -----
          is or was a director or officer of Paramount and arising out of
          actions or omissions occurring at or prior to the Effective Time
          (including, without limitation, the transactions contemplated by
          this Agreement), in each case to the full extent permitted under
          Delaware Law (and shall pay expenses in advance of the final
          disposition of any such action or proceeding to each Indemnified
          Party to the fullest extent permitted under Delaware Law, upon
          receipt from the Indemnified Party to whom expenses are advanced
          of the undertaking to repay such advances contemplated by Section
          145(e) of Delaware Law).

                    (c)  Without limiting the foregoing, in the event any
          Claim is brought against any Indemnified Party (whether arising
          before or after the Effective Time) after the Effective Time (i)
          the Indemnified Parties may retain Paramount's regularly engaged
          independent legal counsel or other independent legal counsel
          satisfactory to them, provided that such other counsel shall be
                                --------
          reasonably acceptable to the Surviving Corporation, (ii) the
          Surviving Corporation shall pay all reasonable fees and expenses
          of such counsel for the Indemnified Parties promptly as
          statements therefor are received and (iii) the Surviving
          Corporation will use its reasonable best efforts to assist in the
          vigorous defense of any such matter, provided that the Surviving
                                               --------
          Corporation shall not be liable for any settlement of any Claim

                             




<PAGE>



                                                                         44



          effected without its written consent, which consent shall not be
          unreasonably withheld.  Any Indemnified Party wishing to claim
          indemnification under this Section 6.3 upon learning of any such
          Claim, shall notify the Surviving Corporation (although the
          failure so to notify the Surviving Corporation shall not relieve
          the Surviving Corporation from any liability which the Surviving
          Corporation may have under this Section 6.3, except to the extent
          such failure prejudices the Surviving Corporation), and shall
          deliver to the Surviving Corporation the undertaking contemplated
          by Section 145(e) of Delaware Law.  The Indemnified Parties as a
          group may retain no more than one law firm (in addition to local
          counsel) to represent them with respect to each such matter
          unless there is, under applicable standards of professional
          conduct (as determined by counsel to the Indemnified Parties), a
          conflict on any significant issue between the positions of any
          two or more Indemnified Parties, in which event such additional
          counsel as may be required may be retained by the Indemnified
          Parties.

                    (d)  For a period of three years after the Effective
          Time, the Surviving Corporation shall cause to be maintained in
          effect the current policies of directors' and officers' liability
          insurance maintained by Paramount (provided that the Surviving
                                             --------
          Corporation may substitute therefor policies of at least the same
          coverage and amounts containing terms and conditions which are no
          less advantageous) with respect to claims arising from facts or
          events which occurred before the Effective Time; provided,
                                                           --------
          however, that in no event shall the Surviving Corporation be
          -------
          required to expend pursuant to this Section 6.3(d) more than an
          amount equal to 200% of current annual premiums paid by Paramount
          for such insurance (which premiums Paramount represents and
          warrants to be $850,000 in the aggregate).

                    (e)  This Section 6.3 is intended to be for the benefit
          of, and shall be enforceable by, the Indemnified Parties, their
          heirs and personal representatives and shall be binding on the
          Surviving Corporation and its respective successors and assigns.

                    SECTION 6.4.  Notification of Certain Matters. 
                                  -------------------------------
          Paramount shall give prompt notice to Viacom, and Viacom shall
          give prompt notice to Paramount, of (i) the occurrence, or
          nonoccurrence, of any event the occurrence, or nonoccurrence, of
          which would be likely to cause (x) any representation or warranty
          contained in this Agreement to be untrue or inaccurate or (y) any
          covenant, condition or agreement contained in this Agreement not
          to be complied with or satisfied and (ii) any failure of
          Paramount or Viacom, as the case may be, to comply with or
          satisfy any covenant, condition or agreement to be complied with
          or satisfied by it hereunder; provided, however, that the
                                        --------  -------
          delivery of any notice pursuant to this Section 6.4 shall not
          limit or otherwise affect the remedies available hereunder to the
          party receiving such notice.



                             




<PAGE>



                                                                         45



                    SECTION 6.5.  Tax Treatment.  Each of Paramount and
                                  -------------
          Viacom will use its reasonable best efforts to cause the Forward
          Merger to qualify as a reorganization under the provisions of
          Section 368(a) of the Code and to deliver, in connection with the
          legal opinion referred to in Section 1.1, letters of
          representation reasonable under the circumstances as to their
          present intentions and present knowledge.

                    SECTION 6.6.  Registration Statement; Joint Proxy
                                  -----------------------------------
          Statement; Offer Documents and Schedule 14D-9.  (a)  As promptly
          ---------------------------------------------
          as practicable after the execution of this Agreement, Viacom and
          Paramount shall prepare and file with the SEC an amendment to the
          joint proxy statement previously filed with the SEC relating to
          the meetings of Paramount's stockholders and holders of Viacom
          Class A Common Stock to be held in connection with the Merger
          (together with any amendments thereof or supplements thereto, the
          "Proxy Statement") and, as promptly as practicable following
           ---------------
          consummation of the Offer (or expiration or termination of the
          Offer without any purchase of shares thereunder), Viacom shall
          prepare and file with the SEC a registration statement on Form
          S-4 (together with any amendments thereto, the "Registration
                                                          ------------
          Statement") in which the Proxy Statement shall be included as a
          ---------
          prospectus, in connection with the registration under the
          Securities Act of the shares of Viacom Class B Common Stock and
          Viacom Merger Preferred Stock, the CVRs and Warrants to be issued
          to the stockholders of Paramount pursuant to the Merger, the
          Viacom Class B Common Stock into which such Viacom Merger
          Preferred Stock is convertible, the Viacom Class B Common Stock
          issuable upon the exercise of the Warrants and the Debentures for
          which such Viacom Merger Preferred Stock is exchangeable.  Each
          of Paramount and Viacom shall use all reasonable efforts to have
          or cause the Registration Statement to become effective as
          promptly as practicable, and shall take all or any action
          required under any applicable federal or state securities laws in
          connection with the issuance of shares of Viacom Class B Common
          Stock and Viacom Merger Preferred Stock, the CVRs and Warrants
          pursuant to the Merger.  Paramount shall furnish all information
          concerning Paramount as Viacom may reasonably request in
          connection with such actions and the preparation of the
          Registration Statement and Proxy Statement.  As promptly as
          practicable after the Registration Statement shall have become
          effective, each of Viacom and Paramount shall mail the Proxy
          Statement to its respective stockholders; provided that no such
                                                    --------
          mailing shall be required while the Offer remains outstanding. 
          The Proxy Statement shall include the recommendation of the Board
          of Directors of each of Viacom and Paramount in favor of the
          Merger, unless otherwise necessary due to the applicable
          fiduciary duties of the respective directors of Viacom and
          Paramount, as determined by such directors in good faith after
          consultation with and based upon the advice of independent legal
          counsel (who may be such party's regularly engaged independent
          legal counsel).



                             




<PAGE>



                                                                         46



                    (b)  The information supplied by Viacom for inclusion
          in the Registration Statement and the Proxy Statement shall not,
          at (i) the time the Registration Statement is declared effective,
          (ii) the time the Proxy Statement (or any amendment thereof or
          supplement thereto) is first mailed to the stockholders of Viacom
          and Paramount, (iii) the time of each of the Stockholders'
          Meetings (as defined in Section 6.7), and (iv) the Effective
          Time, contain any untrue statement of a material fact or omit to
          state any material fact required to be stated therein or
          necessary in order to make the statements therein not misleading. 
          If at any time prior to the Effective Time any event or
          circumstance relating to Viacom or any of the Viacom
          Subsidiaries, or their respective officers or directors, should
          be discovered by Viacom which should be set forth in an amendment
          or a supplement to the Registration Statement or Proxy Statement,
          Viacom shall promptly inform Paramount.

                    (c)  The information supplied by Paramount for
          inclusion in the Registration Statement and the Proxy Statement
          shall not, at (i) the time the Registration Statement is declared
          effective, (ii) the time the Proxy Statement (or any amendment
          thereof or supplement thereto) is first mailed to the
          stockholders of Paramount and Viacom, (iii) the time of each of
          the Stockholders' Meetings, and (iv) the Effective Time, contain
          any untrue statement of a material fact or omit to state any
          material fact required to be stated therein or necessary in order
          to make the statements therein not misleading.  If at any time
          prior to the Effective Time any event or circumstance relating to
          Paramount or any of the Paramount Subsidiaries, or their
          respective officers or directors, should be discovered by
          Paramount which should be set forth in an amendment or a
          supplement to the Registration Statement or Proxy Statement,
          Paramount shall promptly inform Viacom.

                    (d)  Viacom represents and warrants to Paramount that
          the Offer Documents will not, at the time the Offer Documents are
          filed with the SEC or are first published, sent or given to
          stockholders of Paramount, as the case may be, contain any untrue
          statement of a material fact or omit to state any material fact
          required to be stated therein or necessary in order to make the
          statements made therein, in the light of the circumstances under
          which they are made, not misleading.  The Offer Documents shall
          comply in all material respects as to form with the requirements
          of the Exchange Act and the rules and regulations thereunder.

                    (e)  Paramount represents and warrants to Viacom that
          neither the Schedule 14D-9 nor any information supplied by
          Paramount for inclusion in the Offer Documents shall, at the
          respective times the Schedule 14D-9, the Offer Documents or any
          amendments or supplements thereto are filed with the SEC or are
          first published, sent or given to stockholders of Paramount, as
          the case may be, shall contain any untrue statement of a material
          fact or omit to state any material fact required to be stated
          therein or necessary in order to make the statements made

                             




<PAGE>



                                                                         47



          therein, in the light of the circumstances under which they are
          made, not misleading.  The Schedule 14D-9 shall comply in all
          material respects as to form with the requirements of the
          Exchange Act and the rules and regulations thereunder.

                    SECTION 6.7.  Stockholders' Meetings.  Paramount shall
                                  ----------------------
          call and hold a meeting of its stockholders and Viacom shall call
          and hold a meeting of the holders of the Viacom Class A Common
          Stock (collectively, the "Stockholders' Meetings") as promptly as
                                    ----------------------
          practicable for the purpose of voting upon the approval, in the
          case of Paramount, of the Merger and, in the case of Viacom, of
          the Viacom Vote Matter (to the extent such matters have not been
          previously voted upon and approved by the holders of the Viacom
          Class A Common Stock), and Viacom and Paramount shall use their
          reasonable best efforts to hold the Stockholders' Meetings on the
          same day and as soon as practicable after the date on which the
          Registration Statement becomes effective; provided that neither
                                                    --------
          Paramount nor Viacom shall be required to call or hold a
          stockholders meeting while the Offer remains outstanding. 
          Paramount shall use its reasonable best efforts to solicit from
          its stockholders proxies in favor of the approval of the Merger,
          and Viacom shall use its reasonable best efforts to solicit from
          its stockholders proxies in favor of the Viacom Vote Matter and
          each of Paramount and Viacom shall take all other action
          necessary or advisable to secure the vote or consent of
          stockholders required by Delaware Law to obtain such approvals,
          unless otherwise necessary under the applicable fiduciary duties
          of the respective directors of Paramount, as determined by such
          directors in good faith after consultation with and based upon
          the advice of independent legal counsel (who may be such party's
          regularly engaged independent legal counsel).

                    SECTION 6.8.  Letters of Accountants.  (a)  Paramount
                                  ----------------------
          shall use its reasonable best efforts to cause to be delivered to
          Viacom "comfort" letters of Ernst & Young, Paramount's
          independent public accountants, dated and delivered the date on
          which the Registration Statement shall become effective and as of
          the Effective Time, and addressed to Viacom, in form and
          substance reasonably satisfactory to Viacom and reasonably
          customary in scope and substance for letters delivered by
          independent public accountants in connection with transactions
          such as those contemplated by this Agreement.

                    (b)  Viacom shall use its reasonable best efforts to
          cause to be delivered to Paramount "comfort" letters of Price
          Waterhouse, Viacom's independent public accountants, dated the
          date on which the Registration Statement shall become effective
          and as of the Effective Time, and addressed to Paramount, in form
          and substance reasonably satisfactory to Paramount and reasonably
          customary in scope and substance for letters delivered by
          independent public accountants in connection with transactions
          such as those contemplated by this Agreement.



                             




<PAGE>



                                                                         48



                    SECTION 6.9.  Employee Benefits.  The  "Continuing
                                  -----------------
          Directors" (as such term is defined in certain Paramount Plans,
          including, without limitation,  Paramount's Corporate Annual
          Performance Plan, Corporate Long-Term Performance Plan,
          Supplemental Executive Retirement Plan, Non-Qualified Retirement
          Plan, Retirement Plan for Non-Employee Directors, Deferred
          Compensation Plan for Directors and employment agreements with
          Messrs. Doppelt, Greenberg, Hertlein, Levinson, Meyers and
          Sherman) prior to the Effective Time shall approve the
          transactions contemplated by this Agreement, and prior to the
          Effective Time Paramount and its officers and directors shall
          take such other actions, or shall forbear from taking any action,
          as may be necessary to insure that such transactions shall not
          constitute a "Change in Control" (or other similar event
          accelerating or triggering changes to benefits or the terms of
          any Paramount Plan (a "Paramount Triggering Event")) for purposes
                                 --------------------------
          of any Paramount Plan under which a Change in Control (or other
          Paramount Triggering Event) may be avoided by action or inaction,
          as the case may be, by Paramount or any of its officers or
          directors.  Paramount shall not terminate either Paramount's
          Corporate Annual Performance Plan or Paramount's Long-Term
          Performance Plan prior to the Effective Time, and shall (a) delay
          the establishment and announcement of targets for awards under
          Paramount's Corporate Annual Performance Plan with respect to
          Paramount's 1994 fiscal year until after the Effective Time, and
          (b) delay the implementation of a new performance cycle under
          Paramount's Corporate Long-Term Performance Plan, in each case,
          until Paramount and Viacom shall review the terms of such Plans
          after the Effective Time and make such changes as they deem
          appropriate taking into consideration the effects of the Merger. 
          Viacom shall take or forbear from taking such action as may be
          necessary to insure that the transactions contemplated by this
          Agreement shall not constitute a change in ownership or control
          (or other similar event accelerating or triggering changes to
          benefits or the terms of any Viacom Plan (a "Viacom Triggering
                                                       -----------------
          Event")) for purposes of any Viacom Plan under which any such
          -----
          change in ownership or control (or other Viacom Triggering Event)
          may be avoided by action or inaction, as the case may be, by
          Viacom or any of its officers or directors.

                    SECTION 6.10.  Further Action; Reasonable Best Efforts.
                                   ---------------------------------------
          (a)  Upon the terms and subject to the conditions hereof, each of
          the parties hereto shall (i) make promptly any filings with or
          applications to the Federal Communications Commission (the "FCC")
                                                                      ---
          with respect to the Transactions and (ii) use its reasonable best
          efforts to take, or cause to be taken, all appropriate action,
          and to do, or cause to be done, all things necessary, proper or
          advisable under applicable laws and regulations to consummate and
          make effective the Transactions, including, without limitation,
          using its reasonable best efforts to obtain all licenses,
          permits, consents, approvals, authorizations, qualifications and
          orders of Governmental Entities and parties to contracts with
          Viacom and Paramount and their respective subsidiaries as are
          necessary for the consummation of the Transactions.  In case at

                             




<PAGE>



                                                                         49



          any time after the Effective Time any further action is necessary
          or desirable to carry out the purposes of this Agreement, the
          proper officers and directors of each party to this Agreement
          shall use their reasonable best efforts to take all such action.

                    (b)  Each party shall use its best efforts to not take
          any action, or enter into any transaction, which would cause any
          of its representations or warranties contained in this Agreement
          to be untrue or result in a breach of any covenant made by it in
          this Agreement.

                    SECTION 6.11.  Debt Instruments.  Prior to or at the
                                   ----------------
          Effective Time, Paramount and each Paramount Subsidiary shall use
          its reasonable best efforts to prevent the occurrence, as a
          result of the Merger, the Offer and the other transactions
          contemplated by this Agreement, of a change in control or any
          event which constitutes a default (or an event which with notice
          or lapse of time or both would become a default) under any debt
          instrument of Paramount or any Paramount Subsidiary, including,
          without limitation, debt securities registered under the
          Securities Act.

                    SECTION 6.12.  Public Announcements.  Viacom and
                                   --------------------
          Paramount shall consult with each other before issuing any press
          release or otherwise making any public statements with respect to
          this Agreement or any Transaction and shall not issue any such
          press release or make any such public statement without the prior
          consent of the other party, which shall not be unreasonably
          withheld; provided, however, that a party may, without the prior
                    --------  -------
          consent of the other party, issue such press release or make such
          public statement as may be required by law or any listing
          agreement with a national securities exchange to which Viacom or
          Paramount is a party if it has used all reasonable efforts to
          consult with the other party and to obtain such party's consent
          but has been unable to do so in a timely manner.

                    SECTION 6.13.  Listing of Viacom Securities.  Viacom
                                   ----------------------------
          shall use its reasonable best efforts to cause the shares of
          Viacom Class B Common Stock and Viacom Merger Preferred Stock and
          the Warrants and CVRs to be issued in the Merger to be approved
          for listing on the AMEX prior to the Effective Time.

                    SECTION 6.14.  Affiliates of Paramount.  Paramount
                                   -----------------------
          represents and warrants to Viacom that Paramount will promptly
          deliver to Viacom a letter identifying all persons who may be
          deemed affiliates of Paramount under Rule 145 of the Securities
          Act, including, without limitation, all directors and executive
          officers of Paramount, and Paramount represents and warrants to
          Viacom that Paramount has advised the persons identified in such
          letter of the resale restrictions imposed by applicable
          securities laws.  Paramount shall use its reasonable best efforts
          to obtain from each person identified in such letter a written
          agreement, substantially in the form of Exhibit 6.14.  Paramount
          shall use its reasonable best efforts to obtain as soon as

                             




<PAGE>



                                                                         50



          practicable from any person who may be deemed to have become an
          affiliate of Paramount after Paramount's delivery of the letter
          referred to above and prior to the Effective Time, a written
          agreement substantially in the form of Exhibit 6.14.

                    SECTION 6.15.  Conveyance Taxes.  Viacom and Paramount
                                   ----------------
          shall cooperate in the preparation, execution and filing of all
          returns, questionnaires, applications, or other documents
          regarding any real property transfer or gains, sales, use,
          transfer, value added, stock transfer and stamp taxes, any
          transfer, recording, registration and other fees, and any similar
          taxes which become payable in connection with the transactions
          contemplated hereby that are required or permitted to be filed on
          or before the Effective Time.

                    SECTION 6.16.  Rights Agreement.  Except as
                                   ----------------
          contemplated by this Agreement, the Board of Directors of
          Paramount shall not amend or modify the Rights Agreement or
          redeem the Rights prior to the Effective Time except pursuant to
          the Other Exemption Agreement.

                    SECTION 6.17.  Assumption of Debt and Leases.  With
                                   -----------------------------
          respect to debt issued by Paramount under indentures qualified
          under the Trust Indenture Act of 1939 ("Paramount Indentures"),
                                                  --------------------
          Viacom shall execute and deliver to the trustees under the
          respective Paramount Indentures, Supplemental Indentures, in form
          satisfactory to the respective trustees, expressly assuming the
          obligations of Paramount with respect to the due and punctual
          payment of the principal of (and premium, if any) and interest,
          if any, on all debt securities issued by Paramount under the
          respective Indentures and the due and punctual performance of all
          the terms, covenants and conditions of the respective Paramount
          Indentures to be kept or performed by Paramount and shall deliver
          such Supplemental Indentures to the respective trustees under the
          Paramount Indenture.  Viacom shall similarly deliver instruments
          of assumption to the holders of any debt obligations of, and the
          lessors of any real property to, Paramount, which debt
          obligations or leases expressly require such assumption in order
          for the Merger to comply with the debt instrument or lease.

                    SECTION 6.18.  Gains Tax.  Except as provided in
                                   ---------
          Section 1.7(b), Viacom shall pay any New York State Tax on Gains
          Derived from Certain Real Property Transfers (the "Gains Tax"),
                                                             ---------
          New York State Real Estate Transfer Tax and New York City Real
          Property Transfer Tax (the "Transfer Taxes") and any similar
                                      --------------
          taxes in any other jurisdiction (and any penalties and interest
          with respect to such taxes), which become payable in connection
          with the Offer and the Merger, on behalf of the stockholders of
          Paramount.  Viacom and Paramount shall cooperate in the
          preparation, execution and filing of any required returns with
          respect to such taxes (including returns on behalf of the
          stockholders of Paramount) and in the determination of the
          portion of the consideration allocable to the real property of
          Paramount and the Paramount Subsidiaries in New York State and

                             




<PAGE>



                                                                         51



          City (or in any other jurisdiction, if applicable).  The terms of
          the Offer to Purchase and of the Proxy Statement shall provide
          that the stockholders of Paramount shall be deemed to have agreed
          to be bound by the allocation established pursuant to this
          Section 6.18 in the preparation of any return with respect to the
          Gains Tax and the Transfer Taxes and any similar taxes, if
          applicable.

                    SECTION 6.19.  Reverse Merger.  In the event that a
                                   --------------
          decision is made to structure the Merger as a Reverse Merger
          pursuant to Section 1.1, Viacom agrees to form Merger Subsidiary
          as promptly as practicable following such decision and to cause a
          merger agreement conforming to Section 251 of the Delaware Law
          and effecting the terms hereof to be adopted by Merger
          Subsidiary.  Paramount agrees in such case to enter into such
          merger agreement.

                    SECTION 6.20.  Post-Offer Agreements.  In the event
                                   ---------------------
          that the Offer is consummated and subject to any applicable
          requirements of the FCC: (a) the affirmative vote of a majority
          of the directors of Paramount who are directors on the date
          hereof and continue as directors on the date of the actions
          described below will be required to amend, modify or waive any
          provisions of this Agreement, or to approve any other action by
          Paramount with respect to the transactions contemplated hereby
          which adversely affect the interests of the stockholders of
          Paramount; (b) Viacom shall not directly or indirectly cause
          Paramount to breach its obligations hereunder; and (c) at the
          Paramount Stockholders' Meeting, Viacom shall cause all shares of
          Paramount Common Stock then owned by it or its subsidiaries to be
          voted in favor of the approval and adoption of this Agreement and
          the transactions contemplated hereby.

                    SECTION 6.21.  Transactions With Significant Stockholder
                                   -----------------------------------------
          After the Effective Time.  From and after the Effective Time and
          ------------------------
          until the tenth anniversary of the Effective Time, Viacom shall
          not enter into any agreement with any stockholder (the
          "Significant Stockholder") who beneficially owns more than 35% of
           -----------------------
          the then outstanding securities entitled to vote at a meeting of
          the stockholders of Viacom that would constitute a Rule 13e-3 (as
          such rule is in effect today) transaction under the Exchange Act
          with respect to any class of common stock of Viacom (any such
          transaction being a "Going Private Transaction") unless Viacom
                               -------------------------
          provides in any agreement pursuant to which such Going Private
          Transaction shall be effected that, as a condition to the
          consummation of such Going Private Transaction, (a) the holders
          of a majority of the shares of each class of common stock subject
          to such Going Private Transaction and not beneficially owned by
          the Significant Stockholder that are voted and present (whether
          in person or by proxy) at the meeting of stockholders called to
          vote on such Going Private Transaction shall have voted in favor
          thereof and (b) a special committee (the "Special Committee") of
                                                    -----------------
          the Board of Directors of Viacom comprised solely of the
          independent directors of Viacom shall have (i) approved the terms

                             




<PAGE>



                                                                         52



          and conditions of the Going Private Transaction and shall have
          recommended that the stockholders vote in favor thereof and (ii)
          received from its financial advisor a written opinion addressed
          to the Special Committee, for inclusion in the proxy statement to
          be delivered to the stockholders, and dated the date thereof,
          substantially to the effect that the consideration to be received
          by the stockholders (other than the majority stockholder) in the
          Going Private Transaction is fair to them from a financial point
          of view.  Notwithstanding anything to the contrary in this
          Section 6.21, the restrictions contained in this Section 6.21
          shall not apply to any Significant Stockholder if there exists
          another stockholder who beneficially owns a greater percentage of
          outstanding securities entitled to vote at the meeting than the
          Significant Stockholder.

                    SECTION 6.22.  Blockbuster Merger Agreement and
                                   --------------------------------
          Subscription Agreement.  Viacom hereby agrees that, from and
          ----------------------
          after the date of this Agreement, the terms of (i) the
          Blockbuster Merger Agreement and (ii) the Blockbuster
          Subscription Agreement shall not, without the consent of
          Paramount, be amended or waived in any manner that would have a
          material adverse effect on the value of the aggregate
          consideration to be received by the Paramount stockholders
          pursuant to the terms of the Offer and the Merger taken together. 



                                     ARTICLE VII

                                  CLOSING CONDITIONS

                    SECTION 7.1.  Conditions to Obligations of Each Party
                                  ---------------------------------------
          to Effect the Merger.  The respective obligations of each party
          --------------------
          to effect the Merger and the other transactions contemplated
          herein shall be subject to the satisfaction at or prior to the
          Effective Time of the following conditions, any or all of which
          may be waived, in whole or in part, to the extent permitted by
          applicable law:

                    (a)  Effectiveness of the Registration Statement.  The
                         -------------------------------------------
               Registration Statement shall have been declared effective by
               the SEC under the Securities Act.  No stop order suspending
               the effectiveness of the Registration Statement shall have
               been issued by the SEC and no proceedings for that purpose
               shall have been initiated or, to the knowledge of Viacom or
               Paramount, threatened by the SEC.

                    (b)  Stockholder Approval.  This Agreement and the
                         --------------------
               Merger shall have been approved and adopted by the requisite
               vote of the stockholders of Paramount and the Viacom Vote
               Matter (to the extent not previously voted upon and approved
               by the holders of Viacom Class A Common Stock) shall have
               been approved and adopted by the requisite vote of the
               stockholders of Viacom.

                             




<PAGE>



                                                                         53



                    (c)  No Order.  No Governmental Entity or federal or
                         --------
               state court of competent jurisdiction shall have enacted,
               issued, promulgated, enforced or entered any statute, rule,
               regulation, executive order, decree, injunction or other
               order (whether temporary, preliminary or permanent) which is
               in effect and which materially restricts, prevents or
               prohibits consummation of the Merger or any transaction
               contemplated by this Agreement; provided, however, that the
                                               --------  -------
               parties shall use their reasonable best efforts to cause any
               such decree, judgment, injunction or other order to be
               vacated or lifted.

                    (d)  AMEX Listing.  The shares of Viacom Class B Common
                         ------------
               Stock and Viacom Merger Preferred Stock and the Warrants and
               CVRs issuable to stockholders of Paramount in accordance
               with Article II shall have been authorized for listing on
               the AMEX upon official notice of issuance.

                    SECTION 7.2.  Additional Conditions to Obligations of
                                  ---------------------------------------
          Viacom.  The obligations of Viacom to effect the Merger and the
          ------
          transactions contemplated herein are also subject to the
          following conditions:

                    (a)  Representations and Warranties.  Each of the
                         ------------------------------
               representations and warranties of Paramount contained in
               this Agreement (including, without limitation,
               Section 6.06), without giving effect to any notification to
               Viacom delivered pursuant to Section 6.4, shall be true and
               correct as of the Effective Time as though made on and as of
               the Effective Time, except (i) for changes specifically
               permitted by this Agreement and (ii) that those
               representations and warranties which address matters only as
               of a particular date shall remain true and correct as of
               such date, except in any case for such failures to be true
               and correct which would not, individually or in the
               aggregate, have a Paramount Material Adverse Effect.  Viacom
               shall have received a certificate of the Chief Executive
               Officer and Chief Financial Officer of Paramount to such
               effect.

                    (b)  Agreement and Covenants.  Paramount shall have
                         -----------------------
               performed or complied in all material respects with all
               agreements and covenants required by this Agreement to be
               performed or complied with by it on or prior to the
               Effective Time.  Viacom shall have received a certificate of
               the Chief Executive Officer and Chief Financial Officer of
               Paramount to that effect.

                    (c)  Material Adverse Change.  Since the date of this
                         -----------------------
               Agreement, there shall have been no change, occurrence or
               circumstance in the business, results of operations or
               financial condition of Paramount or any Paramount Subsidiary
               having or reasonably likely to have, individually or in the
               aggregate, a material adverse effect on the business,

                             




<PAGE>



                                                                         54



               results of operations or financial condition of Paramount
               and the Paramount Subsidiaries, taken as a whole.  Viacom
               shall have received a certificate of the Chief Executive
               Officer and Chief Financial Officer of Paramount to such
               effect.

          Notwithstanding the foregoing, the obligations of Viacom to
          effect the Merger and the other transactions contemplated herein
          following prior consummation of the Offer shall not be subject to
          the conditions set forth in Sections 7.2(a), (b) and (c).

                    SECTION 7.3.  Additional Conditions to Obligations of
                                  ---------------------------------------
          Paramount.  The obligation of Paramount to effect the Merger and
          ---------
          the other transactions contemplated in this Agreement are also
          subject to the following conditions:

                    (a)  Representations and Warranties.  Each of the
                         ------------------------------
               representations and warranties of Viacom contained in this
               Agreement (including, without limitation, Section 6.6),
               without giving effect to any notification made by Viacom to
               Paramount pursuant to Section 6.4, shall be true and correct
               as of the Effective Time, as though made on and as of the
               Effective Time, except (i) for changes specifically
               permitted by this Agreement and (ii) that those
               representations and warranties which address matters only as
               of a particular date shall remain true and correct as of
               such date, except in any case for such failures to be true
               and correct which would not, individually or in the
               aggregate, have a Viacom Material Adverse Effect.  Paramount
               shall have received a certificate of the Chief Executive
               Officer and Chief Financial Officer of Viacom to such
               effect.

                    (b)  Agreements and Covenants.  Viacom shall have
                         ------------------------
               performed or complied in all material respects with all
               agreements and covenants required by this Agreement to be
               performed or complied with by it on or prior to the
               Effective Time.  Paramount shall have received a certificate
               of the Chief Executive Officer and Chief Financial Officer
               of Viacom to that effect.

                    (c)  No Material Adverse Change.  Since the date of
                         --------------------------
               this Agreement, there shall have been no change, occurrence
               or circumstance in the business, results of operations or
               financial condition of Viacom or any Viacom Subsidiary
               having or reasonably likely to have, individually or in the
               aggregate, a material adverse effect on the business,
               results of operations or financial condition of Viacom and
               the Viacom Subsidiaries, taken as a whole.  Paramount shall
               have received a certificate of the Chief Executive Officer
               and Chief Financial Officer of Viacom to such effect.

                    (d)  Amendments to Viacom's Certificate of
                         -------------------------------------
               Incorporation.  Viacom shall have filed with the Secretary
               -------------

                             




<PAGE>



                                                                         55



               of State of the State of Delaware a certificate of amendment
               to Viacom's certificate of incorporation pursuant to which
               the Viacom Certificate Amendments shall have become
               effective.


                                     ARTICLE VIII

                          TERMINATION, AMENDMENT AND WAIVER

                    SECTION 8.1.  Termination.  This Agreement may be
                                  -----------
          terminated at any time prior to the Effective Time, whether
          before or after approval of this Agreement and the Merger by the
          stockholders of Paramount or the approval by the stockholders of
          Viacom of the issuance of the shares of Viacom Common Stock in
          accordance with Article II:

                    (a)  by mutual consent of Paramount and Viacom;

                    (b)  by Viacom, prior to consummation of the Offer,
               upon a breach of any representation,
               warranty, covenant or agreement on the part of Paramount set
               forth in this Agreement, or if any representation or
               warranty of Paramount shall have become untrue, in either
               case such that the conditions set forth in Section 7.2(a) or
               Section 7.2(b), as the case may be, would be incapable of
               being satisfied by July 31, 1994 (or as otherwise extended);
               provided, that in any case, a wilful breach shall be deemed
               --------
               to cause such conditions to be incapable of being satisfied
               for purposes of this Section 8.1(b);

                    (c)  by Paramount, upon a breach of any representation,
               warranty, covenant or agreement on the part of Viacom set
               forth in this Agreement, or if any representation or
               warranty of Viacom shall have become untrue, in either case
               such that the conditions set forth in Section 7.3(a) or
               Section 7.3(b), as the case may be, would be incapable of
               being satisfied by July 31, 1994 (or as otherwise extended);
               provided, that in any case, a wilful breach shall be deemed
               --------
               to cause such conditions to be incapable of being satisfied
               for purposes of this Section 8.1(c);

                    (d)  by either Viacom or Paramount, if any permanent
               injunction or action by any Governmental Entity preventing
               the consummation of the Merger shall have become final and
               nonappealable;

                    (e)  by either Viacom or Paramount, if the Merger shall
               not have been consummated before July 31, 1994; provided,
                                                               --------
               however, that this Agreement may be extended by written
               -------
               notice of either Viacom or Paramount to a date not later
               than September 30, 1994, if the Merger shall not have been
               consummated as a direct result of Viacom or Paramount having


                             




<PAGE>



                                                                         56



               failed by July 31, 1994, to receive all required regulatory
               approvals or consents with respect to the Merger;

                    (f)  by either Viacom or Paramount, if this Agreement
               and the Merger shall fail to receive the requisite vote for
               approval and adoption by the stockholders of Paramount or
               Viacom at the Stockholders' Meetings;

                    (g)  by Viacom, if (i) the Board of Directors of
               Paramount shall withdraw, modify or change its
               recommendation of this Agreement, the Merger or the Offer in
               a manner adverse to Viacom or shall have resolved to do any
               of the foregoing; provided, that a statement by the Board of
                                 --------
               Directors of Paramount that it is neutral or unable to take
               a position with respect to the Offer after the commencement
               or amendment of a tender offer by a third party shall not be
               deemed to constitute a withdrawal, modification or change of
               its recommendation of this Agreement if the
               Solicitation/Recommendation Statement on Schedule 14D-9
               relating to such third party tender offer recommends
               rejection of such tender offer and the Board of Directors of
               Paramount reconfirms its recommendation of the Offer on the
               date of the filing thereof; (ii) the Board of Directors of
               Paramount shall have recommended to the stockholders of
               Paramount a Competing Transaction (as defined below); (iii)
               Viacom has not consummated the Offer and a tender offer or
               exchange offer for 30% or more of the outstanding shares of
               capital stock of Paramount is commenced, and the Board of
               Directors of Paramount recommends that the stockholders of
               Paramount tender their shares in such tender or exchange
               offer; or (iv) Viacom has not consummated the Offer and any
               person shall have acquired beneficial ownership or the right
               to acquire beneficial ownership of or any "group" (as such
               term is defined under Section 13(d) of the Exchange Act and
               the rules and regulations promulgated thereunder) shall have
               been formed which beneficially owns, or has the right to
               acquire "beneficial ownership" (as defined in the Rights
               Plan) of, more than 30% of the then outstanding shares of
               capital stock of Paramount;

                    (h)  by Paramount, if the Board of Directors of
               Paramount (x) fails to make or withdraws or modifies its
               recommendation referred to in Section 2.2(a) or Section
               6.6(a) if there exists at such time a tender offer or
               exchange offer or a proposal by a third party to acquire
               Paramount pursuant to a merger, consolidation, share
               exchange, business combination, tender or exchange offer or
               other similar transaction or (y) recommends to Paramount's
               stockholders approval or acceptance of any of the foregoing
               in each case only if the Board of Directors of Paramount,
               after consultation with and based upon the advice of
               independent legal counsel (who may be such party's regularly
               engaged independent legal counsel), determines in good faith
               that such action is necessary for the Board of Directors of

                             




<PAGE>



                                                                         57



               Paramount to comply with its fiduciary duties to
               stockholders under applicable law; and

                    (i)  by Paramount, if due to the occurrence or
               circumstance that would result in a failure to satisfy any
               of the conditions set forth in Annex A or otherwise, (A) the
               Offer shall have expired without the purchase of shares of
               Paramount Common Stock thereunder or Viacom shall be
               obligated to terminate the Offer pursuant to Section 2.5 or
               (B) Viacom shall have failed to accept for payment shares of
               Paramount Common Stock pursuant to the Offer prior to 9:00
               a.m. on the first business day following the Final
               Expiration Date, unless such failure to accept for payment
               shares of Paramount Common Stock shall have been caused by
               or resulted from the failure of Paramount to perform in any
               material respect its material covenants and agreements
               contained in this Agreement or resulted from the termination
               of the Offer pursuant to Section 2.1(c).

          The right of any party hereto to terminate this Agreement
          pursuant to this Section 8.1 shall remain operative and in full
          force and effect regardless of any investigation made by or on
          behalf of any party hereto, any person controlling any such party
          or any of their respective officers or directors, whether prior
          to or after the execution of this Agreement.  For purposes of
          this Agreement, "Competing Transaction" shall mean any of the
                           ---------------------
          following involving Paramount or any Paramount Subsidiaries:  (i)
          any merger, consolidation, share exchange, business combination,
          or other similar transaction; (ii) any disposition of 30% or more
          of the assets of Paramount and the Paramount Subsidiaries, taken
          as a whole in the single transaction or series of transactions;
          (iii) any tender offer or exchange offer for 30% or more of the
          outstanding shares of capital stock of Paramount or the filing of
          a registration statement under the Securities Act in connection
          therewith; (iv) any person having acquired beneficial ownership
          or the right to acquire beneficial ownership of, or any "group"
          (as such term is defined under Section 13(d) of the Exchange Act
          and the rules and regulations promulgated thereunder) having been
          formed which beneficially owns or has the right to acquire
          beneficial ownership of, 30% or more of the then outstanding
          shares of capital stock of Paramount; or (v) any public
          announcement of a proposal, plan or intention to do any of the
          foregoing or any agreement to engage in any of the foregoing.

                    SECTION 8.2.  Effect of Termination.  Except as
                                  ---------------------
          provided in Section 9.1, in the event of the termination of this
          Agreement pursuant to Section 8.1, this Agreement shall forthwith
          become void, there shall be no liability on the part of Paramount
          or Viacom or any of their respective officers or directors to the
          other and all rights and obligations of any party hereto shall
          cease; provided, however, that (i) nothing herein shall relieve
                 --------  -------
          any party from liability for the wilful breach of any of its
          representations, warranties, covenants or agreements set forth in
          this Agreement and (ii) if Viacom or Paramount shall terminate

                             




<PAGE>



                                                                         58



          this Agreement in accordance with the provisions of Section 8.1,
          and if Viacom shall continue the Offer, the exemption agreement
          between the parties dated as of December 22, 1993 shall again
          become effective.

                    SECTION 8.3.  Amendment.  This Agreement may be amended
                                  ---------
          by the parties hereto by action taken by or on behalf of their
          respective Boards of Directors at any time prior to the Effective
          Time; provided, further, that, after approval of the Merger by
                --------  -------
          the stockholders of Paramount or Viacom, no amendment, which
          under applicable law may not be made without the approval of the
          stockholders of Paramount or Viacom, may be made without such
          approval.  This Agreement may not be amended except by an
          instrument in writing signed by the parties hereto.

                    SECTION 8.4.  Waiver.  At any time prior to the
                                  ------
          Effective Time, either party hereto may (a) extend the time for
          the performance of any of the obligations or other acts of the
          other party hereto, (b) waive any inaccuracies in the
          representations and warranties of the other party contained
          herein or in any document delivered pursuant hereto and (c) waive
          compliance by the other party with any of the agreements or
          conditions contained herein.  Any such extension or waiver shall
          be valid only if set forth in an instrument in writing signed by
          the party or parties to be bound thereby.

                    SECTION 8.5.  Fees, Expenses and Other Payments.  All
                                  ---------------------------------
          costs and expenses, including, without limitation, fees and
          disbursements of counsel, financial advisors and accountants,
          incurred by the parties hereto shall be borne solely and entirely
          by the party which has incurred such costs and expenses;
          provided, however, that all costs and expenses related to
          --------  -------
          printing, filing and mailing the Registration Statement and the
          Proxy Statement and all SEC and other regulatory filing fees
          incurred in connection with the Registration Statement and the
          Proxy Statement shall be borne equally by Paramount and Viacom.


                                      ARTICLE IX

                                  GENERAL PROVISIONS

                    SECTION 9.1.  Effectiveness of Representations,
                                  ---------------------------------
          Warranties and Agreements.  (a)  Except as set forth in Section
          -------------------------
          9.1(b), the representations, warranties and agreements of each
          party hereto shall remain operative and in full force and effect,
          regardless of any investigation made by or on behalf of any other
          party hereto, any person controlling any such party or any of
          their officers or directors, whether prior to or after the
          execution of this Agreement.

                    (b)  The representations, warranties and agreements in
          this Agreement shall terminate at the Effective Time or upon the
          termination of this Agreement pursuant to Article VIII, except

                             




<PAGE>



                                                                         59



          that the agreements set forth in Articles I, II and IX and
          Sections 6.3 and 6.21 shall survive the Effective Time and those
          set forth in Sections 2.2(c), 2.3, 6.1(b), 8.2 and 8.5 and
          Article IX hereof shall survive termination.

                    (c)   Each of the representations and warranties made
          in Article III shall be deemed to be made on September 12, 1993
          and not made on the date hereof, except for representations and
          warranties which address matters as of a particular date,
          provided, that the representations set forth in the last sentence
          --------
          of Section 3.4, Sections 3.13, 3.14, 4.13 and 4.17 and any
          representations and warranties with respect to this Agreement,
          the Merger and the Offer are made on the date hereof.

                    (d)  Each of Paramount and Viacom agree that nothing
          herein shall constitute a waiver of any rights, claims or
          defenses of Viacom or Paramount created by or arising under the
          Amended and Restated Agreement and Plan of Merger, dated as of
          October 24, 1993, as subsequently amended, or the Stock Option
          Agreement, dated as of September 12, 1993, between Paramount and
          Viacom, as amended by Amendment No. 1 thereto, dated as of
          October 24, 1993, all of which rights, claims and defenses are
          hereby expressly reserved.

                    SECTION 9.2.  Notices.  All notices and other
                                  -------
          communications given or made pursuant hereto shall be in writing
          and shall be deemed to have been duly given or made as of the
          date delivered, mailed or transmitted, and shall be effective
          upon receipt, if delivered personally, mailed by registered or
          certified mail (postage prepaid, return receipt requested) to the
          parties at the following addresses (or at such other address for
          a party as shall be specified by like changes of address) or sent
          by electronic transmission to the telecopier number specified
          below:

                    (a)  If to Viacom:

                         Viacom Inc.
                         1515 Broadway
                         New York, NY  10036
                         Attention:  Senior Vice President,
                                     General Counsel
                         Telecopier No.:  (212) 258-6134


                         with a copy to:

                         Shearman & Sterling
                         599 Lexington Avenue
                         New York, NY  10022
                         Attention:  Stephen R. Volk, Esq.
                         Telecopier No.:  (212) 848-7179



                             




<PAGE>



                                                                         60



                    (b)  If to Paramount:

                         Paramount Communications Inc.
                         15 Columbus Circle
                         New York, NY  10023
                         Attention:  Executive Vice President and
                                     General Counsel
                         Telecopier No.:  (212) 373-8184

                         with a copy to:

                         Simpson Thacher & Bartlett
                         425 Lexington Avenue
                         New York, NY  10017
                         Attention:  Joel S. Hoffman
                         Telecopier No.:  (212) 455-2502

                    SECTION 9.3.  Certain Definitions.  For purposes of
                                  -------------------
          this Agreement, the term:

                    (a)  "affiliate" means a person that, directly or
                          ---------
               indirectly, through one or more intermediaries, controls, is
               controlled by, or is under common control with, the first
               mentioned person;

                    (b)  "beneficial owner" with respect to any shares of
                          ----------------
               Paramount Common Stock means, unless otherwise defined
               herein, a person who shall be deemed to be the beneficial
               owner of such shares (i) which such person or any of its
               affiliates or associates (as such term is defined in Rule
               12b-2 promulgated under the Exchange Act) beneficially owns,
               directly or indirectly, (ii) which such person or any of its
               affiliates or associates has, directly or indirectly, (A)
               the right to acquire (whether such right is exercisable
               immediately or subject only to the passage of time),
               pursuant to any agreement, arrangement or understanding or
               upon the exercise of consideration rights, exchange rights,
               warrants or options, or otherwise or (B) the right to vote
               pursuant to any agreement, arrangement or understanding or
               (iii) which are beneficially owned, directly or indirectly,
               by any other persons with whom such person or any of its
               affiliates or associates, or any person with whom such
               person or any of its affiliates or associates has any
               agreement, arrangement or understanding for the purpose of
               acquiring, holding, voting or disposing of any shares;

                    (c)  "business day" shall have the meaning set forth in
                          ------------
               Rule 14d-1(c)(6) as promulgated under the Exchange Act;

                    (d)  "control" (including the terms "controlled",
                                                         ----------
               "controlled by" and "under common control with") means the
                -------------       -------------------------
               possession, directly or indirectly or as trustee or
               executor, of the power to direct or cause the direction of
               the management or policies of a person, whether through the

                             




<PAGE>



                                                                         61



               ownership of stock or as trustee or executor, by contract or
               credit arrangement or otherwise;

                    (e)  The parties agree that the term "fully diluted
                                                          -------------
               basis" as used herein, shall mean giving effect to the
               -----
               shares of Paramount Common Stock then outstanding plus the
               shares of Paramount Common Stock issuable upon the exercise
               of the then exercisable stock options;

                    (f)  The parties agree that the term "Merger", as used
                                                          ------
               herein, may refer to, consistent with the context of such
               usage, each of the single step merger, the second step
               merger following the Offer, or both.  The parties hereto
               agree to promptly amend this Agreement subsequent to the
               execution and delivery thereof to provide for more precise
               defined terms and usage thereof; and

                    (g)  "subsidiary" or "subsidiaries" of Paramount,
                          ----------      ------------
               Viacom, the Surviving Corporation or any other person means
               any corporation, partnership, joint venture or other legal
               entity of which Paramount, Viacom, the Surviving Corporation
               or such other person, as the case may be (either alone or
               through or together with any other subsidiary), owns,
               directly or indirectly, 50% or more of the stock or other
               equity interests, the holders of which are generally
               entitled to vote for the election of the board of directors
               or other governing body of such corporation or other legal
               entity.

                    SECTION 9.4.  Time Period.  In computing any time
                                  -----------
          period hereunder, the computation shall be governed by Rule
          14d-1(c)(6) as promulgated under the Exchange Act.

                    SECTION 9.5.  Headings.  The headings contained in this
                                  --------
          Agreement are for reference purposes only and shall not affect in
          any way the meaning or interpretation of this Agreement.

                    SECTION 9.6.  Severability.  If any term or other
                                  ------------
          provision of this Agreement is invalid, illegal or incapable of
          being enforced by any rule of law or public policy, all other
          conditions and provisions of this Agreement shall nevertheless
          remain in full force and effect so long as the economic or legal
          substance of the transactions contemplated hereby is not affected
          in any manner materially adverse to any party.  Upon such
          determination that any term or other provision is invalid,
          illegal or incapable of being enforced, the parties hereto shall
          negotiate in good faith to modify this Agreement so as to effect
          the original intent of the parties as closely as possible to the
          fullest extent permitted by applicable law in an acceptable
          manner to the end that the transactions contemplated hereby are
          fulfilled to the extent possible.

                    SECTION 9.7.  Entire Agreement.  This Agreement
                                  ----------------
          (together with the Exhibits, the Paramount Disclosure Schedule,

                             




<PAGE>



                                                                         62



          the Viacom Disclosure Schedule and the other documents delivered
          pursuant hereto) and the Confidentiality Agreements constitute
          the entire agreement of the parties and supersede all prior
          agreements and undertakings, both written and oral, between the
          parties, or any of them, with respect to the subject matter
          hereof.

                    SECTION 9.8.  Assignment.  This Agreement shall not be
                                  ----------
          assigned by operation of law or otherwise.

                    SECTION 9.9.  Parties in Interest.  This Agreement
                                  -------------------
          shall be binding upon and inure solely to the benefit of each
          party hereto, and nothing in this Agreement, express or implied
          (other than the provisions of Section 6.3), is intended to or
          shall confer upon any person any right, benefit or remedy of any
          nature whatsoever under or by reason of this Agreement, including
          to confer third party beneficiary rights; provided, however,
                                                    --------  -------
          nothing in the foregoing shall be deemed to derogate from any
          rights of the Other Offeror (other than as a third party
          beneficiary) as against Paramount or its Board with respect to
          any amendment of this Agreement or failure to enforce the
          Agreement.

                    SECTION 9.10.  Specific Performance.  The parties
                                   --------------------
          hereto agree that irreparable damage would occur in the event any
          provision of this Agreement was not performed in accordance with
          the terms hereof and that the parties shall be entitled to
          specific performance of the terms hereof, in addition to any
          other remedy at law or in equity.

                    SECTION 9.11.  Governing Law.  Except to the extent
                                   -------------
          that Delaware Law is mandatorily applicable to the Merger and the
          rights of the stockholders of Paramount and Viacom, this
          Agreement shall be governed by, and construed in accordance with,
          the laws of the State of New York, regardless of the laws that
          might otherwise govern under applicable principles of conflicts
          of law.

                    SECTION 9.12.  Counterparts.  This Agreement may be
                                   ------------
          executed in one or more counterparts, and by the different
          parties hereto in separate counterparts, each of which when
          executed shall be deemed to be an original but all of which taken
          together shall constitute one and the same agreement.












                             




<PAGE>



                                                                         63




                    IN WITNESS WHEREOF, Viacom and Paramount have caused
          this Agreement to be executed as of the date first written above
          by their respective officers thereunto duly authorized.


          ATTEST:                            VIACOM INC.


          By /s/ Katherine B. Rosenberg      By /s/ Philippe P. Dauman  
             --------------------------         ------------------------
             Assistant Secretary                Senior Vice President,
                                                General Counsel and
                                                Secretary


          ATTEST:                            PARAMOUNT COMMUNICATIONS INC.


          By /s/ Martin M. Shea              By /s/ Donald Oresman      
             ------------------------           ------------------------
             Vice President                     Executive Vice
                                                President 


































                             




<PAGE>






                                                                    ANNEX A


                               CONDITIONS TO THE OFFER
                               -----------------------


                    Notwithstanding any other provision of the Offer,
          Viacom shall not be required to accept for payment or pay for any
          shares of Paramount Common Stock tendered pursuant to the offer,
          and may terminate or amend the Offer and may postpone the
          acceptance for payment of and payment for shares of Paramount
          Common Stock tendered, if (i) the Minimum Condition shall not
          have been satisfied, (ii) the Rights Condition shall not have
          been satisfied, or (iii) at any time on or after the date of this
          Agreement, and prior to the acceptance for payment of shares of
          Paramount Common Stock, any of the following conditions shall not
          exist:

                    (a)  No Governmental Entity or federal or state court
               of competent jurisdiction shall have enacted, issued,
               promulgated, enforced or entered any statute, rule,
               regulation, executive order, decree, injunction or other
               order (whether temporary, preliminary or permanent) which is
               in effect and which materially restricts, prevents or
               prohibits consummation of the Offer, the Merger or any
               transaction contemplated by the Agreement; provided that
                                                          --------
               Viacom shall have used its reasonable best efforts to cause
               any such decree, judgment, injunction or other order to be
               vacated or lifted;

                    (b)  Each of the representations and warranties of
               Paramount contained in the Agreement (including, without
               limitation, Section 6.6), without giving effect to any
               notification to Viacom delivered pursuant to Section 6.4,
               shall be true and correct as of the date of consummation of
               the Offer as though made on and as of such date, except (i)
               for changes specifically permitted by the Agreement and (ii)
               that those representations and warranties which address
               matters only as of a particular date shall remain true and
               correct as of such date, except in any case for such
               failures to be true and correct which would not,
               individually or in the aggregate, have a Paramount Material
               Adverse Effect;

                    (c)  Paramount shall have performed or complied in all
               material respects with all agreements and covenants required
               by the Agreement to be performed or complied with by it on
               or prior to the date of consummation of the Offer;

                    (d)  Since December 22, 1993, there shall have been no
               change, occurrence or circumstance in the business, results
               of operations or financial condition of Paramount or any
               Paramount Subsidiary having or reasonably likely to have,



                             




<PAGE>



                                                                          2



               individually or in the aggregate, a material adverse effect
               on the business, results of operations or financial
               condition of Paramount and the Paramount Subsidiaries, taken
               as a whole;

                    (e)  The Agreement shall not have been terminated in
               accordance with its terms;

                    (f)  Viacom shall not have terminated the Offer under
               Sections 2.1(c) or 2.5 of the Agreement;

                    (g)  Viacom and Paramount shall not have agreed that
               Viacom shall terminate the Offer or postpone the acceptance
               for payment of or payment for shares of Paramount Common
               Stock thereunder;

          and, in the reasonable judgment of Viacom in any such case, and
          regardless of the circumstances (including any action or inaction
          by Viacom or any of its affiliates) giving rise to any such
          condition, it is inadvisable to proceed with such acceptance for
          payment or payment.

                    The foregoing conditions are for the sole benefit of
          Viacom and may be asserted by Viacom regardless of the
          circumstances giving rise to any such condition or may be waived
          by Viacom in whole or in part at any time and from time to time
          in their sole discretion, subject to the terms of this Agreement. 
          The failure by Viacom at any time to exercise any of the
          foregoing rights shall not be deemed a waiver of any such right;
          the waiver of any such right with respect to particular facts and
          other circumstances shall not be deemed a waiver with respect to
          any other facts and circumstances; and each such right shall be
          deemed an ongoing right that may be asserted at any time and from
          time to time.





















                             




<PAGE>






                                                                    ANNEX B


                   Principal Terms of Viacom Merger Preferred Stock


          General                  Unless otherwise specified herein, the
                                   Viacom Merger Preferred Stock will have
                                   the same terms as contained in the
                                   Certificate of Designation for Viacom's
                                   existing Series A Cumulative Convertible
                                   Preferred Stock.

          Dividends                Cumulative from the Effective Time at
                                   the annual rate of $2.50 per share of
                                   Viacom Merger Preferred Stock, payable
                                   quarterly.

          Conversion Rights        The Viacom Merger Preferred Stock will
                                   be convertible at the option of the
                                   holder at any time, unless previously
                                   redeemed, into shares of Viacom Class B
                                   Common Stock at an initial conversion
                                   price of $70.00 (equivalent to a
                                   conversion rate of approximately .7143
                                   of a share of Viacom Class B Common
                                   Stock for each share of Viacom Merger
                                   Preferred Stock), subject to adjustment
                                   in certain events.

          Liquidation Preference   $50.00 per share of Viacom Merger
                                   Preferred Stock, plus accrued and unpaid
                                   dividends.


          Redemption at the        The Viacom Merger Preferred Stock may
          Option of Viacom         not be redeemed prior to the fifth
                                   anniversary of the Effective Time.  On
                                   and after such date, the Viacom Merger
                                   Preferred Stock may be redeemed in whole
                                   or in part, at the option of Viacom,
                                   initially at a per share redemption
                                   price of $52.50 and thereafter at prices
                                   declining to $50.00 on and after the
                                   tenth anniversary of the Effective Time,
                                   plus, in each case, all accrued and
                                   unpaid dividends.

          Mandatory Redemption     None

          Exchange for Debentures  The Viacom Merger Preferred Stock will
                                   be exchangeable in whole, or in part, at
                                   the option of Viacom on any dividend
                                   payment date beginning on and after the
                                   third anniversary of the Effective Time,

                             




<PAGE>



                                                                          2



                                   for Viacom's 5% Convertible Subordinated
                                   Debentures (the "Exchange Debentures")
                                                    -------------------
                                   at the rate of $50.00 principal amount
                                   of Exchange Debentures for each share of
                                   Viacom Merger Preferred Stock.  Viacom
                                   may effect each exchange only if all
                                   accrued and unpaid dividends on the
                                   Viacom Merger Preferred Stock have been
                                   paid.

          Voting Rights            The Viacom Merger Preferred Stock will
                                   have no voting rights except (i) as
                                   otherwise required by law and (ii) for
                                   the right to elect two additional
                                   directors to Viacom's Board of Directors
                                   in the event that Viacom has failed to
                                   pay dividends payable on the shares of
                                   Viacom Merger Preferred Stock for such
                                   number of dividend periods which shall
                                   in the aggregate contain not less than
                                   360 days.  In any such election, the
                                   holders of shares of Viacom Merger
                                   Preferred Stock will vote separately as
                                   a class with the holders of shares of
                                   any one or more other shares of
                                   preferred stock ranking on a parity with
                                   the Viacom Merger Preferred Stock.  Such
                                   right to elect two directors will
                                   continue until such dividend arrearages
                                   have been paid.

          Exchange Debentures

          Interest                 5% per annum, payable semi-annually.

          Aggregate Principal      Equal to aggregate liquidation
          Amount                   preference of Viacom Merger Preferred
                                   Stock exchanged.

          Maturity                 20 years from the Effective Time.

          Optional Redemption      Not redeemable prior to the fifth
                                   anniversary of the Effective Time.  On
                                   and after that date, redeemable, in
                                   whole or in part, at the option of
                                   Viacom, at a redemption price of 105% of
                                   the principal amount thereof and
                                   thereafter at prices declining to 100%
                                   of the principal amount thereof on and
                                   after the tenth anniversary of the
                                   Effective Time, plus, in each case, all
                                   accrued and unpaid interest.

          Mandatory Redemption     None

                             




<PAGE>



                                                                          3



          Conversion               Convertible at the option of the holder
                                   at any time, unless previously redeemed,
                                   into shares of Viacom Class B Common
                                   Stock at an initial conversion price of
                                   $70.00, subject to the same adjustments
                                   as contained in the Viacom Merger
                                   Preferred Stock.

          Subordination            The Exchange Debentures will be
                                   subordinated in right of payment to all
                                   Senior Indebtedness of Viacom when due. 
                                   Senior Indebtedness of Viacom will be
                                   defined as (a) the principal of,
                                   premium, if any, and accrued and unpaid
                                   interest on (i) indebtedness of Viacom
                                   for money borrowed, (ii) guarantees by
                                   Viacom of indebtedness for money
                                   borrowed by any other person, (iii)
                                   indebtedness evidenced by notes,
                                   debentures, bonds or other instruments
                                   of indebtedness for payment of which
                                   Viacom is responsible or liable, by
                                   guarantees or otherwise, and (iv)
                                   obligations of Viacom under capital
                                   leases, and (b) modifications, renewals,
                                   extensions and refunding of any such
                                   indebtedness, obligations or guarantees,
                                   unless it is provided that such
                                   indebtedness, obligations or guarantees,
                                   or such modifications, renewals,
                                   extensions or refundings thereof, are
                                   not superior in right of payment to the
                                   Exchange Debentures.  No payment on
                                   account of principal or interest on the
                                   Exchange Debentures may be made if at
                                   the time of such payment there exists a
                                   payment default with respect to any
                                   Senior Indebtedness.  Upon any
                                   distribution of the assets of Viacom
                                   upon any dissolution, total or partial
                                   liquidation or reorganization of or
                                   similar proceeding relating to Viacom,
                                   the holders of its Senior Indebtedness
                                   will be entitled to receive payment in
                                   full before the Exchange Debenture
                                   holders are entitled to receive any
                                   payment.

          Events of Default        The term "Event of Default" when used in
                                   the indenture for the Exchange
                                   Indebtedness will mean any of the
                                   following:  (i) failure of Viacom to pay
                                   (whether or not prohibited by the
                                   subordination provisions) interest for

                             




<PAGE>



                                                                          4



                                   thirty days on the principal of or any
                                   redemption payment on any of the
                                   Exchange Debentures, (ii) failure to
                                   perform any other covenant contained in
                                   the Indenture for sixty days after
                                   notice to Viacom by the trustee (or to
                                   Viacom and the trustee by the holders of
                                   at least 25% in aggregate principal
                                   amount of Exchange Debentures then
                                   outstanding) and (iii) certain events of
                                   bankruptcy, insolvency or
                                   reorganization.











































                             




<PAGE>






                                                                    ANNEX C


                                     VIACOM INC.

                 PRINCIPAL TERMS OF CONTINGENT VALUE RIGHTS ("CVRs")
                                                              ----

          Issuer:                  Viacom Inc. ("Viacom")
                                                 ------

          Payment at Maturity:     Following the maturity of a CVR, the
                                   holder of such CVR (the "CVR Holder")
                                                            ----------
                                   shall have the right to receive the
                                   amount, if any, by which the Target
                                   Price exceeds the greater of the Current
                                   Market Value and the Minimum Price (each
                                   as defined below).  The CVRs shall
                                   mature on the Maturity Date unless
                                   otherwise extended to the First Extended
                                   Maturity Date or the Second Extended
                                   Maturity Date, as the case may be (each
                                   as defined below).

          Form of Payment:         Viacom, at its option, may pay any
                                   amount due under the terms of the CVRs
                                   to the CVR Holders in cash or in the
                                   equivalent fair market value (as
                                   determined by an independent nationally
                                   recognized investment bank) of
                                   registered securities of Viacom,
                                   including, without limitation, common
                                   stock, preferred stock, notes or other
                                   securities.

          Target Price:            "Target Price" means (i) at the Maturity
                                    ------------
                                   Date, $48.00, (ii) at the First Extended
                                   Maturity Date, $51.00 and (iii) at the
                                   Second Extended Maturity Date, $55.00. 
                                   In each case, such Target Prices shall
                                   be adjusted upon the occurrence of any
                                   event described in the Section entitled
                                   "Antidilution" set forth below.

          Current Market Value:    "Current Market Value" means (i) with
                                    --------------------
                                   respect to the Maturity Date and the
                                   First Extended Maturity Date, the median
                                   of the averages of the closing prices on
                                   the American Stock Exchange (or such
                                   other exchange on which such shares are
                                   then listed) of shares of Viacom's Class
                                   B Common Stock, par value $.01 per share
                                   (the "Class B Common Stock"), during
                                         --------------------
                                   each 20 consecutive trading day period
                                   that both begins and ends in the
                                   Valuation Period and (ii) with respect
                                   to the Second Extended Maturity Date,

                             




<PAGE>



                                                                          2



                                   the average of the closing prices on the
                                   American Stock Exchange (or such other
                                   exchange on which such shares are then
                                   listed) of the Class B Common Stock
                                   during the 20 consecutive trading days
                                   in the Valuation Period which yield the
                                   highest such average of the closing
                                   prices for any such 20 consecutive
                                   trading day period within the Valuation
                                   Period.  "Valuation Period" means the 60
                                             ----------------
                                   trading day period immediately preceding
                                   (and including) the Maturity Date, the
                                   First Extended Maturity Date or the
                                   Second Extended Maturity Date, as the
                                   case may be.

          Minimum Price:           "Minimum Price" means $38.00, subject to
                                    -------------
                                   adjustment upon the occurrence of any
                                   event described in the Section entitled
                                   "Antidilution" set forth below.

          Maturity Date;
            Extensions Thereof:    "Maturity Date" means the first
                                    -------------
                                   anniversary of the effective time (the
                                   "Effective Time") of the merger between
                                    --------------
                                   Viacom and Paramount Communications Inc.
                                   (the "Merger"); provided, however, that
                                         ------    --------  -------
                                   Viacom, at its option, may (i) extend
                                   the Maturity Date to the second
                                   anniversary of the Effective Time (the
                                   "First Extended Maturity Date") and (ii)
                                    ----------------------------
                                   extend the First Extended Maturity Date
                                   to the third anniversary of the
                                   Effective Time (the "Second Extended
                                                        ---------------
                                   Maturity Date").  Viacom shall exercise
                                   -------------
                                   either such option to extend by
                                   publishing notice of such exercise in
                                   the Wall Street Journal (Eastern
                                   Edition), or if the Wall Street Journal
                                   is not then published, such other
                                   newspaper with general circulation in
                                   the City of New York, New York no later
                                   than one business day preceding the
                                   Maturity Date or First Extended Maturity
                                   Date, as the case may be.

          No Interest:             Other than in the case of interest on
                                   the Default Amount (as defined below),
                                   no interest shall accrue on any amounts
                                   payable to the CVR Holders pursuant to
                                   the terms of CVRs.

          Disposition Payment:     Following the consummation of a
                                   Disposition (as defined below), Viacom

                             




<PAGE>



                                                                          3



                                   shall pay to each CVR Holder for each
                                   CVR held by such CVR Holder an amount,
                                   if any, by which the Discounted Target
                                   Price (as defined below) exceeds the
                                   greater of (a) the fair market value (as
                                   determined by an independent nationally
                                   recognized investment banking firm) of
                                   the consideration, if any, received by
                                   holders of Class B Common Stock for each
                                   share of Class B Common Stock held by
                                   such holder as a result of such
                                   Disposition and (b) the Minimum Price.

          Dispositions:            "Disposition" means (a) a merger,
                                    -----------
                                   consolidation or other business
                                   combination involving Viacom as a result
                                   of which no shares of Class B Common
                                   Stock shall remain outstanding, (b) a
                                   sale, transfer or other disposition, in
                                   one or a series of transactions, of all
                                   or substantially all of the assets of
                                   Viacom or (c) a reclassification of
                                   Class B Common Stock as any other
                                   capital stock of Viacom or any other
                                   person.

          Acceleration Upon
            Event of Default:      If an Event of Default (as defined
                                   below) occurs and is continuing, either
                                   the bank or trust company acting as the
                                   trustee (the "Trustee") or CVR Holders
                                                 -------
                                   holding at least 25% of the outstanding
                                   CVRs, by notice to Viacom (and to the
                                   Trustee if given by CVR Holders), may
                                   declare the CVRs to be due and payable,
                                   and upon any such declaration, the
                                   Default Amount shall become due and
                                   payable and, thereafter, shall bear
                                   interest at an interest rate of 8% per
                                   annum until payment is made to the
                                   Trustee.  "Default Amount" means the
                                              --------------
                                   amount, if any, by which the Discounted
                                   Target Price exceeds the Minimum Price.

          Discounted Target
            Price:                 "Discounted Target Price" means (a) if a
                                    -----------------------
                                   Disposition or an Event of Default shall
                                   occur prior to the Maturity Date,
                                   $48.00, discounted to the Disposition
                                   Payment Date (as defined below) or the
                                   Default Payment Date (as defined below),
                                   as the case may be, at a per annum rate
                                   of 8%; (b) if a Disposition or an Event
                                   of Default shall occur after the

                             




<PAGE>



                                                                          4



                                   Maturity Date but prior to the First
                                   Extended Maturity Date, $51.00
                                   discounted to the date of the
                                   Disposition Payment Date or Default
                                   Payment Date, as the case may be, at a
                                   per annum rate of 8%; or (c) if a
                                   Disposition or an Event of Default shall
                                   occur after the First Extended Maturity
                                   Date but prior to the Second Extended
                                   Maturity Date, $55.00 discounted to the
                                   Disposition Payment Date or Default
                                   Payment Date, as the case may be, at a
                                   per annum rate of 8%.  In each case, the
                                   Discounted Target Price and the Minimum
                                   Price shall be adjusted upon the
                                   occurrence of any event described in the
                                   Section entitled "Antidilution" set
                                   forth below.  "Disposition Payment
                                                  -------------------
                                   Date", with respect to a Disposition,
                                   ----
                                   means the date established by Viacom for
                                   payment of the amount due on the CVRs in
                                   respect of such Disposition, which in no
                                   event shall be more than 30 days after
                                   the date on which such Disposition was
                                   consummated.  "Default Payment Date"
                                                  --------------------
                                   means the date on which the CVRs become
                                   due and payable upon the declaration
                                   thereof following an Event of Default.

          Events of Default:       "Event of Default", with respect to the
                                    ----------------
                                   CVRs, means any of the following which
                                   shall have occurred and be continuing;
                                   (a) default in the payment of all or any
                                   part of the amounts payable in respect
                                   of any of the CVRs as and when the same
                                   shall become due and payable following
                                   the Maturity Date, the First Extended
                                   Maturity Date or the Second Extended
                                   Maturity Date, the Disposition Payment
                                   Date or otherwise; (b) material default
                                   in the performance, or material breach,
                                   of any material covenant or warranty of
                                   Viacom, and continuance of such material
                                   default or breach for a period of 90
                                   days after written notice has been given
                                   to Viacom by the Trustee or to Viacom
                                   and the Trustee by CVR Holders holding
                                   at least 25% of the outstanding CVRs; or
                                   (c) certain events of bankruptcy,
                                   insolvency, reorganization or other
                                   similar events in respect of Viacom.

          Antidilution:            If Viacom shall in any manner subdivide
                                   (by stock split, stock dividend or

                             




<PAGE>



                                                                          5



                                   otherwise) or combine (by reverse stock
                                   split or otherwise) the number of
                                   outstanding shares of Class B Common
                                   Stock, Viacom shall correspondingly
                                   subdivide or combine the CVRs and shall
                                   appropriately adjust the Target Price,
                                   the Minimum Price and the Discounted
                                   Target Price.

          Trading:                 None of Viacom, National Amusements,
                                   Inc. or any of their affiliates shall
                                   trade in shares of Class B Common Stock
                                   during the period commencing 10 trading
                                   days before the Valuation Period and
                                   ending on the last day of the Valuation
                                   Period, except with respect to employee
                                   benefit plans and other incentive
                                   compensation arrangements.

          No Fractional CVRs:      No fraction of a CVR will be issued in
                                   the Merger.  In lieu thereof, a cash
                                   payment will be made in an amount
                                   equivalent to the fair market value of
                                   the fraction of the CVR.

          CVR Agreement:           The CVRs will be issued pursuant to a
                                   CVR Agreement between Viacom and the
                                   Trustee.  Viacom shall use its
                                   reasonable best efforts to cause the CVR
                                   Agreement to be qualified under the
                                   Trust Indenture Act of 1939, as amended.

          Registration/Listing:    The CVRs will be issued in registered
                                   form, and Viacom shall use its
                                   reasonable best efforts to list the CVRs
                                   on the American Stock Exchange (or such
                                   other securities exchange on which the
                                   shares of Class B Common Stock are then
                                   listed).

          Nature and Ranking of
            CVRs:                  The CVRs are unsecured obligations of
                                   Viacom and will rank equally with all
                                   other unsecured obligations of Viacom.











                             




<PAGE>






                                                                    ANNEX D


                            Summary of Terms and Warrants
                            -----------------------------


                    Each Warrant will entitle the holder thereof to
          purchase one share of Viacom Class B Common Stock per whole
          Warrant at any time prior to the third anniversary of the Merger
          at a price of $60.00, payable in cash.  The terms of the Warrants
          will include customary anti-dilution (with respect to stock
          splits, stock dividends, reverse stock splits or other similar
          subdivisions or combinations of stock) and other provisions.  No
          fraction of a Warrant will be issued in the Merger.  In lieu
          thereof, a cash payment will be made in an amount determined in
          accordance with Section 1.7 of this Agreement.








































                             




<PAGE>






                                     EXHIBIT 6.14


                               FORM OF AFFILIATE LETTER
                               ------------------------


          Viacom Inc.
          1515 Broadway
          New York, NY 10036

          Gentlemen:

                    I have been advised that as of the date of this letter
          I may be deemed to be an "affiliate" of Paramount Communications
          Inc., a Delaware corporation (the "Company"), as the term
                                             -------
          "affiliate" is defined for purposes of paragraphs (c) and (d) of
          Rule 145 of the rules and regulations (the "Rules and
                                                      ---------
          Regulations") of the Securities and Exchange Commission (the
          -----------
          "Commission") under the Securities Act of 1933, as amended (the
           ----------
          "Act").  Pursuant to the terms of the Agreement and Plan of
           ---
          Merger dated as of January 21, 1994, (the "Agreement"), between
                                                     ---------
          Viacom Inc., a Delaware corporation ("Viacom"), and the Company,
                                                ------
          the Company will be merged with and into Viacom or a wholly owned
          Subsidiary of Viacom (the "Merger").
                                     ------

                    As a result of the Merger, I may receive (i) shares of
          Class B common stock, par value $.01 per share, of Viacom, (ii)
          shares of a new series of convertible exchangeable preferred
          stock, par value $.01 per share, of Viacom, (iii) CVRs (as
          defined in the Agreement) and (iv) Warrants (as defined in the
          Agreement) (collectively, the "Viacom Securities").  I would
                                         -----------------
          receive such securities in exchange for, respectively, shares (or
          options for shares) owned by me of common stock, par value $1.00
          per share, of the Company (the "Company Securities").
                                          ------------------

                    I represent, warrant and covenant to Viacom that in the
          event I receive any Viacom Securities as a result of the Merger:

                    A.   I shall not make any sale, transfer or other
               disposition of the Viacom Securities in violation of the Act
               or the Rules and Regulations.

                    B.   I have carefully read this letter and the
               Agreement and discussed the requirements of such documents
               and other applicable limitations upon my ability to sell,
               transfer or otherwise dispose of Viacom Securities to the
               extent I felt necessary, with my counsel or counsel for the
               Company.

                    C.   I have been advised that the issuance of Viacom
               Securities to me pursuant to the Merger has been registered
               with the Commission under the Act on a Registration
               Statement Form S-4.  However, I have also been advised that,
               because at the time the Merger is submitted for a vote of
               the stockholders of the Company, (a) I may be deemed to be

                             




<PAGE>



                                                                          2



               an affiliate of the Company and (b) the distribution by me
               of the Viacom Securities has not been registered under the
               Act, I may not sell, transfer or otherwise dispose of Viacom
               Securities issued to me in the Merger unless (i) such sale,
               transfer or other disposition is made in conformity with the
               volume and other limitations of Rule 145 promulgated by the
               Commission under the Act, (ii) such sale, transfer or other
               disposition has been registered under the Act or (iii) in
               the opinion of counsel reasonably acceptable to Viacom, such
               sale, transfer or other disposition is otherwise exempt from
               registration under the Act.

                    D.   I understand that Viacom is under no obligation to
               register the sale, transfer or other disposition of the
               Viacom Securities by me or on my behalf under the Act or to
               take any other action necessary in order to make compliance
               with an exemption from such registration available solely as
               a result of the Merger.

                    E.   I also understand that there will be placed on the
               certificates for the Viacom Securities issued to me, or any
               substitutions therefor, a legend stating in substance:

                    "THE [SHARES] [RIGHTS] [WARRANTS] REPRESENTED BY THIS
                    CERTIFICATE WERE ISSUED IN A TRANSACTION TO WHICH RULE
                    145 PROMULGATED UNDER THE SECURITIES ACT OF 1933
                    APPLIES.  THE [SHARES] [RIGHTS] [WARRANTS]  REPRESENTED
                    BY THIS CERTIFICATE MAY ONLY BE TRANSFERRED IN
                    ACCORDANCE WITH THE TERMS OF AN AGREEMENT DATED
                    ____________ BETWEEN THE REGISTERED HOLDER HEREOF AND
                    VIACOM INC., A COPY OF WHICH AGREEMENT IS ON FILE AT
                    THE PRINCIPAL OFFICES OF VIACOM INC."

                    F.   I also understand that unless a sale or transfer
          is made in conformity with the provisions of Rule 145, or
          pursuant to a registration statement, Viacom reserves the right
          to put the following legend on the certificates issued to my
          transferee:

                    "THE [SHARES] [RIGHTS] [WARRANTS] REPRESENTED BY THIS
                    CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE
                    SECURITIES ACT OF 1933 AND WERE ACQUIRED FROM A PERSON
                    WHO RECEIVED SUCH SHARES IN A TRANSACTION TO WHICH RULE
                    145 PROMULGATED UNDER THE SECURITIES ACT OF 1933
                    APPLIES.  THE [SHARES] [RIGHTS] [WARRANTS] HAVE BEEN
                    ACQUIRED BY THE HOLDER NOT WITH A VIEW TO, OR FOR
                    RESALE IN CONNECTION WITH, ANY DISTRIBUTION THEREOF
                    WITHIN THE MEANING OF THE SECURITIES ACT OF 1933 AND
                    MAY NOT BE SOLD, PLEDGED OR OTHERWISE TRANSFERRED
                    EXCEPT IN ACCORDANCE WITH AN EXEMPTION FROM THE
                    REGISTRATION REQUIREMENTS OF THE SECURITIES ACT OF
                    1933."



                             




<PAGE>



                                                                          3



                    It is understood and agreed that the legends set forth
          in paragraphs E and F above shall be removed by delivery of
          substitute certificates without such legend if the undersigned
          shall have delivered to Viacom a copy of a letter from the staff
          of the Commission, or an opinion of counsel reasonably
          satisfactory to Viacom in form and substance reasonably
          satisfactory to Viacom, to the effect that such legend is not
          required for purposes of the Act.

                    Execution of this letter should not be considered an
          admission on my part that I am an "affiliate" of the Company as
          described in the first paragraph of this letter, or as a waiver
          of any rights I may have to object to any claim that I am such an
          affiliate on or after the date of this letter.


                                        Very truly yours,


                                                                        
                                        --------------------------------
                                        Name:

          Accepted this     day of
                        ---
                   , 1994, by
          ---------

          VIACOM INC.


          By                     
            ---------------------
            Name:
            Title:














           
          
          
          
                   VOTING AGREEMENT, dated as of January 21, 1994 (this
          "Agreement"), between NATIONAL AMUSEMENTS, INC., a Maryland
           ---------
          corporation (the "Stockholder"), and PARAMOUNT COMMUNICATIONS
                            -----------
          INC., a Delaware corporation ("Paramount").
                                         ---------

                   WHEREAS, Viacom Inc., a Delaware corporation
          ("Viacom"), and Paramount propose to enter into an Agreement
            ------
          and Plan of Merger, dated as of the date hereof (the "Merger
                                                                ------
          Agreement"), which provides, among other things, that Paramount
          ---------
          will merge with Viacom pursuant to the merger contemplated by
          the Merger Agreement (the "Merger");
                                     ------

                   WHEREAS, as of the date hereof, the Stockholder owns
          (i) 45,547,214 shares of Class A Common Stock, par value $.01
          per share, of Viacom ("Viacom Class A Common Stock") and
                                 ---------------------------
          (ii) 46,565,414 shares of Class B Common Stock, par value $.01
          per share, of Viacom ("Viacom Class B Common Stock"; together
                                 ---------------------------
          with the Viacom Class A Common Stock, the "Viacom Common
                                                     -------------
          Stock"); and
          -----

                   WHEREAS, as a condition to the willingness of
          Paramount to enter into the Merger Agreement, Paramount has
          required that the Stockholder agree, and in order to induce
          Paramount to enter into the Merger Agreement, the Stockholder
          has agreed, to enter into this Agreement with respect to all
          the shares of Viacom Class A Common Stock now owned and which
          may hereafter be acquired by the Stockholder (the "Shares").
                                                             ------

                   NOW, THEREFORE, in consideration of the foregoing and
          the mutual covenants and agreements contained herein, and
          intending to be legally bound hereby, the parties hereto hereby
          agree as follows:
          
          
                                     ARTICLE I
          
                                  VOTING OF SHARES
                                  ----------------

                   SECTION 1.01.  Voting Agreement.  The Stockholder
                                  ----------------
          hereby agrees that during the time this Agreement is in effect,
          at any meeting of the stockholders of Viacom, however called,
          and in any action by consent of the stockholders of Viacom, the
          Stockholder shall vote the Shares: (a) in favor of the Merger,
          the Merger Agreement (as amended from time to time) and the
          transactions contemplated by the Merger Agreement, including,
          but not limited to, the amendments to the Certificate of
          Incorporation of Viacom contemplated thereby, and (b) against
          any proposal for any recapitalization, merger, sale of assets
          or other business 



<PAGE>



          
                                          2
          
          
          
          
          combination between Viacom and any person or entity (other than
          the Merger and any merger of Blockbuster Entertainment
          Corporation, a Delaware corporation ("Blockbuster"), with
                                                -----------
          Viacom) or any other action or agreement that would result in a
          breach of any covenant, representation or warranty or any other
          obligation or agreement of Viacom under the Merger Agreement or
          which could result in any of the conditions to Viacom's
          obligations under the Merger Agreement not being fulfilled. 
          The Stockholder acknowledges receipt and review of a copy of
          the Merger Agreement.
          
          
                                     ARTICLE II
          
                 REPRESENTATIONS AND WARRANTIES OF THE STOCKHOLDER
                 -------------------------------------------------
          
                   The Stockholder hereby represents and warrants to
          Paramount as follows:
          
                   SECTION 2.01.  Authority Relative to This Agreement. 
                                  ------------------------------------
          The Stockholder has all necessary power and authority to
          execute and deliver this Agreement, to perform its obligations
          hereunder and to consummate the transactions contemplated
          hereby.  The execution and delivery of this Agreement by the
          Stockholder and the consummation by the Stockholder of the
          transactions contemplated hereby have been duly and validly
          authorized by the Board of Directors of the Stockholder, and no
          other corporate proceedings on the part of the Stockholder are
          necessary to authorize this Agreement or to consummate such
          transactions.  This Agreement has been duly and validly
          executed and delivered by the Stockholder and, assuming the due
          authorization, execution and delivery by Paramount, constitutes
          a legal, valid and binding obligation of the Stockholder,
          enforceable against the Stockholder in accordance with its
          terms.
          
                   SECTION 2.02.  No Conflict.  (a)  The execution and
                                  -----------
          delivery of this Agreement by the Stockholder do not, and the
          performance of this Agreement by the Stockholder shall not, (i)
          conflict with or violate the Certificate of Incorporation or
          By-laws or equivalent organizational documents of the
          Stockholder, (ii) conflict with or violate any law, rule,
          regulation, order, judgment or decree applicable to the
          Stockholder or by which the Shares are bound or affected or
          (iii) result in any breach of or constitute a default (or an
          event that with notice or lapse of time or both would become a
          default) under, or give to others any rights of termination,
          amendment, acceleration or cancellation of, or result in the
          creation of a lien or encumbrance on any of the Shares pursuant
          to, any note, bond, mortgage, indenture, contract, agreement,
          lease, license, permit, franchise or other instrument or
          obligation to which the Stockholder is a 



<PAGE>


          
          
          
                                          3
          
          
          
          
          party or by which the Stockholder or the Shares are bound or
          affected, except, in the case of clauses (ii) and (iii), for
          any such conflicts, violations, breaches, defaults or other
          occurrences which would not prevent or delay the performance by
          the Stockholder of its obligations under this Agreement.
          
                   (b)  The execution and delivery of this Agreement by
          the Stockholder do not, and the performance of this Agreement
          by the Stockholder shall not, require any consent, approval,
          authorization or permit of, or filing with or notification to,
          any Governmental Entity (as such term is defined in the Merger
          Agreement) except for applicable requirements, if any, of the
          Securities Exchange Act of 1934, as amended, and except where
          the failure to obtain such consents, approvals, authorizations
          or permits, or to make such filings or notifications, would not
          prevent or delay the performance by the Stockholder of its
          obligations under this Agreement.
          
                   SECTION 2.03.  Title to the Shares.  As of the date
                                  -------------------
          hereof, the Stockholder is the record and beneficial owner of
          45,547,214 shares of Viacom Class A Common Stock.  Other than
          46,565,414 shares of Viacom Class B Common Stock of which the
          Stockholder is the record and beneficial owner, such Shares are
          all the securities of Viacom owned, either of record or
          beneficially, by the Stockholder.  The Shares are owned free
          and clear of all security interests, liens, claims, pledges,
          options, rights of first refusal, agreements, limitations on
          the Stockholder's voting rights, charges and other encumbrances
          of any nature whatsoever (other than a voting agreement entered
          into in connection with the merger of Blockbuster and Viacom). 
          The Stockholder has not appointed or granted any proxy, which
          appointment or grant is still effective, with respect to the
          Shares.
          
          
                                    ARTICLE III
          
                            COVENANTS OF THE STOCKHOLDER
                            ----------------------------

                   SECTION 3.01.  No Inconsistent Agreements.  The
                                  --------------------------
          Stockholder hereby covenants and agrees that, except as
          contemplated by this Agreement and the Merger Agreement, the
          Stockholder shall not enter into any voting agreement or grant a
          proxy or power of attorney with respect to the Shares which is
          inconsistent with this Agreement (it being agreed that any
          voting agreement entered into in connection with a merger of
          Viacom and Blockbuster shall not be deemed to be inconsistent
          with this Agreement.)
          
                   SECTION 3.02.  Transfer of Title.  The Stockholder
                                  -----------------
          hereby covenants and agrees that the Stockholder shall not
          transfer record or beneficial ownership of any of the Shares
          unless the transferee agrees in writing to be bound by the
          terms and conditions of this Agreement.
          
          

<PAGE>
          
          
          
                                          4
          
          
          
          
          
                                     ARTICLE IV
          
                                   MISCELLANEOUS
                                   -------------

                   SECTION 4.01.  Termination.  This Agreement shall
                                  -----------
          terminate upon the termination of the Merger Agreement.
          
                   SECTION 4.02.  Specific Performance.  The parties
                                  --------------------
          hereto agree that irreparable damage would occur in the event
          any provision of this Agreement was not performed in accordance
          with the terms hereof and that the parties shall be entitled to
          specific performance of the terms hereof, in addition to any
          other remedy at law or in equity.
          
                   SECTION 4.03.  Entire Agreement.  This Agreement
                                  ----------------
          constitutes the entire agreement between Paramount and the
          Stockholder with respect to the subject matter hereof and
          supersedes all prior agreements and understandings, both
          written and oral, between Paramount and the Stockholder with
          respect to the subject matter hereof.
          
                   SECTION 4.04.  Amendment.  This Agreement may not be
                                  ---------
          amended except by an instrument in writing signed by the
          parties hereto.
          
                   SECTION 4.05.  Severability.  If any term or other
                                  ------------
          provision of this Agreement is invalid, illegal or incapable of
          being enforced by any rule of law, or public policy, all other
          conditions and provisions of this Agreement shall nevertheless
          remain in full force and effect so long as the economic or
          legal substance of this Agreement is not affected in any manner
          materially adverse to any party.  Upon such determination that
          any term or other provision is invalid, illegal or incapable or
          being enforced, the parties hereto shall negotiate in good
          faith to modify this Agreement so as to effect the original
          intent of the parties as closely as possible to the fullest
          extent permitted by applicable law in a mutually acceptable
          manner in order that the terms of this Agreement remain as
          originally contemplated to the fullest extent possible.
          
                   SECTION 4.06.  Governing Law.  Except to the extent
                                  -------------
          that the General Corporation Law of the State of Delaware is
          mandatorily applicable to the rights of the stockholders of
          Viacom, this Agreement shall be governed by, and construed in
          accordance with, the laws of the State of New York regardless
          of the laws that might otherwise govern under applicable
          principles of conflicts of law.
          
          




<PAGE>



          
          
          
                                          5
          
          
          
          
                   IN WITNESS WHEREOF, the Stockholder and Paramount have
          caused this Agreement to be duly executed on the date hereof.
          
          
                                        NATIONAL AMUSEMENTS, INC.
          
          
          
                                        By________________________
                                          Name:
                                          Title:
          
          
                                        PARAMOUNT COMMUNICATIONS INC.
          
          
          
                                        By________________________
                                          Name:
                                          Title:










                           January 19, 1994

  VIA MESSENGER
  -------------

  Paramount Communications Inc.                              VIACOM
  15 Columbus Circle
  New York, New York 10023

  Attn: Donald Oresman, Esq.,
        Executive Vice President and General Counsel

        Re: Termination Fee and Stock Option
            --------------------------------

  Dear Donald:

       Reference is made to (i) Section 8.05 (the "Termination
  Fee") of the Agreement and Plan Merger, dated as of September 12,
  1993, between Paramount Communications Inc. ("Paramount") and
  Viacom Inc. ("Viacom"), as amended and restated as of October 24,
  1993 (the "Merger Agreement"), and (ii) the Stock Option
  Agreement, dated as of September 12, 1993, between Paramount and
  Viacom, as amended by Amendment No. 1 thereto, dated as of
  October 24, 1993 (the "Stock Option Agreement").

       As you know, on December 22, 1993, Paramount's board (i)
  terminated the Merger Agreement, (ii) entered into a merger
  agreement with QVC Network, Inc. ("QVC"), and (iii) determined to
  recommend to its shareholders QVC's proposal to acquire Paramount. 
  In order to preserve all of its rights under the Stock Option
  Agreement, and, in particular, Section 3.03(a) thereof, Viacom
  must, by January 21, 1994, deliver a Put Notice (as defined in
  the Stock Option Agreement) to cause Paramount to pay to Viacom 
  the Cancellation Price (as defined in the Stock Option Agreement).
  As you also know, Viacom has represented to the Court and the
  parties in the pending Delaware litigation that, while it
  reserves all of its rights, Viacom will not seek to interpose a
  claim for amounts due under either the Termination Fee provisions
  of the Merger Agreement or the Stock Option Agreement in a manner
  that would interfere with the on-going bidding process.

       In light of the foregoing, Viacom hereby expressly reserves
  all of its rights, claims and defenses with respect to any and
  all amounts due under either the Termination Fee provisions of
  the Merger Agreement or the Stock Option Agreement, and, to the
  extent necessary to reserve such rights, this letter should be
  treated as Viacom's demand for payment of the Termination Fee
  pursuant to Section 8.05 of the Merger Agreement, and as Viacom's
  Put Notice pursuant to Section 3.03(a) of the Stock Option
  Agreement.  However, consistent with its prior representation,
  Viacom will not seek to enforce this demand in a manner that
  would interfere with the on-going bidding process.

                                Best regards,

                                /s/ Phillippe 
                                -------------------
                                Phillippe P. Dauman










                       WACHTELL, LIPTON, ROSEN & KATZ



                                                January 20, 1994



VIA FACSIMILE

Donald Oresman, Esq.
Paramount Communications Inc.
15 Columbus Circle
New York, New York 10023-7780


Dear Don:


     I enclose herewith an analysis that Allen & Company has provided
to QVC with respect to the QVC and Viacom offers. QVC believes that its
offer continues to be superior to the Viacom offer and that it is the 
Paramount Board's fiduciary duty to continue to recommend the QVC offer.


                                                Sincerely,

                                                /s/ Marty

                                                Martin Lipton



Enclosure

cc:    Messrs. Richard I. Beattie
               Felix Rohatyn
               (with enclosure)




<PAGE>


                                   MEMORANDUM
                                   ----------


TO:       QVC Network, Inc.

FROM:     Allen & Company Incorporated

DATE:     January 20, 1994

- ---------------------------------------------------------------------------

     The following analysis is being provided to assist you in 
comparing the QVC-Paramount merger to the Viacom-Paramount and 
Viacom-Paramount-Blockbuster transactions.


Our analysis includes comparisons of:

1.  Market value of the transactions

2.  Financial soundness of the transactions

3.  Consensus trading prices for post-merger securities of QVC and Viacom

4.  Comparative liquidity of the common stocks of QVC and Viacom

     We believe that beyond this quantitative analysis there are substantive
qualitative factors that affect the integrity and value of the Viacom offer 
which involve the CVRs and VCRs being issued and the nature of the operations
of Viacom and Blockbuster.

PARAMOUNT CVRS AND BLOCKBUSTER VCRS ARE INEFFECTIVE AND DETRIMENTAL

.  Paramount CVRs provide no additional downside protection to Paramount
                          --
   shareholders
   - Viacom stock has already broken through $38 collar
     --------------------------------------------------

.  The CVRs and VCRs undermine the soundness of the securities to be issued by
   Viacom because they constitute a double collar threatening significant
   dilution for shareholders. This overhang creates an uncertain environment
   for Viacom stock

.  Viacom would only issue stock to satisfy the Paramount CVR if cash or debt
   were not available. In this scenario, by definition, Viacom would not be
   performing well, its stock would be under pressure and it would be the most
   dilutive time to issue shares

.  If Viacom stock were to trade at $33 at the end of one year, as predicted
   by Wall Street analysts, Paramount CVRs and Blockbuster VCRs would represent
   an additional 53.1 million shares, or 13% of the pro forma shares outstanding

.  Given recent Viacom trading volumes, it would take approximately 1,316 
   trading days to sell this number of shares in the open market

VIACOM ASSETS ARE UNDER SIGNIFICANT PRESSURE

.  MTV's international operations are rumored to be under attack by a new
   televised music video joint venture by Sony, Time Warner, Thorn EMI and
   Philips Electronics (WSJ 1/20/94)


<PAGE>


    -  This venture would significantly limit and directly challenge 
       international growth potential for MTV, its most significant growth
       market
    -  The joint venture partners control over 70% of worldwide music
    -  The venture highlights MTV's vulnerability as a distributor, rather
       than an owner or creator of product, because it threatens future
       pricing and availability of product

.  Showtime is a declining asset under pressure

    -  Encore, the newly formed, well capitalized and extremely aggressive
       pay channel, has signed both Disney and MCA to long-term contracts
    -  Showtime is left with limited programming; only MGM and Tri-Star 
       under contract
    -  Movie Channel and Flix are negligible operations

.  Television production operation virtually discontinued

.  Viacom's aggressive litigation against the largest operators in the cable
   industry leaves the company in a vulnerable position with regard to
   distribution of new programming

WITH BLOCKBUSTER, VIACOM HAS COMBINED WITH A LOW TECHNOLOGY, CAPITAL INTENSIVE
VIDEO RENTAL BUSINESS WITH A LIMITED LIFETIME

.  Viacom shareholders paid a premium for a high-priced retail stock
    -  Blockbuster shares trading near all time highs when deal announced
    -  Merger values Blockbuster shares at 32x earnings of last twelve
       months ending 9/30/93, and 29x analyst earnings estimates for
       fiscal year ending December 31, 1993

.  Video on demand will virtually replace Blockbuster's current business
    -  Cable operators, Bell operating companies and recently long-distance
       carriers (MCI) are significantly increasing investment in the
       "information superhighway" while accelerating upgrade and installation
       timeframes
    -  Recognizing the limited lifetime of its existing business, Blockbuster
       management has been seeking a merger partner or joint venture during the
       past few years, with little success

.  Blockbuster's entry into music retail will be difficult
    -  Low growth
    -  Low margins
    -  High capital expenditures
    -  Strong competition
    -  Music superstore concept already exists (this was not the case with
       video rental superstores). The best music retail locations already
       have superstores with existing name brand recognition

.  Blockbuster operations and growth are very capital intensive - suited for
   a company with little leverage and significant free cash flow. Sustaining
   capital expenditures at levels necessary to grow the business will be
   problematic under a debt load in excess of $9 billion

<PAGE>


I. QVC OFFER IS SUPERIOR TO THAT OF VIACOM

    .  Per share value of QVC offer is $4.50 greater than that of Viacom

    .  Total value of QVC offer is approximately $554 million greater than
       that of Viacom

                                QVC OFFER                   VIACOM OFFER
                           ---------------------        ---------------------
                                         Blended                      Blended
                          Per Share    Per Share        Per Share   Per Share
                          ---------    ---------        ---------    --------
Cash          50.1%         $92.00       $46.09          $107.00       $53.61

Stock(a)      49.9%          62.92        31.40            36.76        17.47
Preferred     49.9%          16.00         7.98            15.20         7.59
Warrant       49.9%           3.20         1.60             1.91         0.95
CVR           49.9%            - -          - -             5.91         2.95
                               ---          ---             ----         ----
                            $82.12       $40.98           $58.04       $28.96
                            ------       ------           ------       ------

Total                                    $87.07                        $82.57
                                         ------                        ------
                            

(a) As of close, 1/20/94



II. THE PRO FORMA QVC/PCI ENTITY WILL BE MORE FINANCIALLY SOUND THAN VIA/BV/PCI
    OR VIA/PCI


MATURITY OF DEBT
(In Millions)

                                                 VIA/BV                  QVC
                                                 ------                  ---

Short-term Debt due within one year              $4,800                    0
Debt or Preferred due 1-6 years                   2,900                1,300
                                                 ------                -----
   DEBT OR PREFERRED DUE WITHIN 6 YEARS          $7,700               $1,300
                                                 ------               ------

Debt or Preferred due 6-10 years                  1,100                1,370
Debt or Preferred due after 10 years                933                2,220
                                                    ---                -----
   Total Debt or Preferred                       $9,733               $4,890
                                                 ------               ------

<PAGE>


TERMS OF FINANCING FOR TENDER OFFER
(In Millions)

                                                 VIA/BV                  QVC
                                                 ------                  ---
COMMON EQUITY                                      NONE               $1,750

Preferred                                         1,200                1,250

SHORT-TERM DEBT                                   4,800                  - -
Long-term Debt                                      600                2,670
                                                    ---                -----
  Total Debt                                     $5,400               $2,670
                                                 ------               ------


PRO FORMA INTEREST COVERAGES
(Calendar Year 1994)

                              QVC/PCI       VIA/PCI      VIA/BV/PCI
                              -------       -------      ----------

EBITDA/Interest                 2.6x          2.2x          2.5x

EBITDA/Fixed Charges            2.6x          2.2x          2.4x

EBITDA/Interest                 2.6x          2.0x          2.4x
  with CVR (a)
EBITDA/Fixed Charges            2.6x          2.0x          2.3x
  with CVR (a)

(a)  Reflects additional interest costs if Viacom pays for Paramount CVRs in
     notes at end of first year.

.  Blockbuster has heavy lease obligations which do not show up on the 
   balance sheet as capitalized leases. Security analysts have recognized
   these lease obligations as a form of debt, which makes Blockbuster's 
   capital structure more leveraged than it appears.



<PAGE>


III. CONSENSUS TRADING PRICES FOR POST-MERGER SECURITIES OF QVC AND VIACOM

     The consensus opinion is that the combination of QVC's management team,
its partners, and its increasingly profitable operations in the interactive
world offer a more compelling vision than the VIA/BV combination.

                                        QVC/         VIA/BV/           VIA/
EXPECTED 1994 EBITDA MULTIPLE           PCI            PCI             PCI
- -----------------------------           ---            ---             ---

Oppenheimer                            14-15x          13x             12x
Kidder Peabody                           13x           12x
UBS Securities                           - -         11x-12x           12x
Salomon Brothers                         - -   Not comfortable with    13x
                                               12.5x - 13.5x (Hold)
SG Warburg                               15x           - -             13x


CALCULATION OF PRO FORMA STOCK PRICE

1994 EBITDA (a)                        $790           $1,670        $1,160
  estimates
Expected EBITDA
  multiple (a)                          15x              13x           13x

New Firm Value                      $11,850          $21,710       $15,080
Less Net Debt                         4,890            9,733         8,633
                                      -----            -----         -----
Equity Value                         $6,960          $11,977        $6,447
                                     ------          -------        ------

IMPLIED PRICE PER SHARE                 $43           $33(b)        $32(b)
                                        ---           ---           ---

IMPLIED PRICE PER SHARE WITH
  CVRS AND VCRS                                       $30(b)        $29(b)
                                                      ---           ---

- ----------------------------

(a)  Based on Wall Street analyst estimates
(b)  Represents weighted price for Viacom "A" and "B" shares. The non-voting
     "B" shares, which Paramount holders are receiving, will trade at a discount
     to the voting "A" shares


<PAGE>


IV. BLOCKBUSTER AND PARAMOUNT MERGERS WILL FLOOD MARKET WITH VIACOM SHARES OF
    LIMITED LIQUIDITY


PRO FORMA SHARES OUTSTANDING
(In Millions)
<TABLE>
<CAPTION>

                                           CLOSELY      PRESENTLY     ISSUED
                                            HELD         TRADED      TO PUBLIC       TOTAL
                                            ----         ------      ---------       -----
<S>                                         <C>            <C>         <C>           <C>
VIACOM
- ------

VIACOM SHARES CURRENTLY OUTSTANDING:         91.3          29.2          - -         120.5

NEW VIACOM SHARES ISSUED:
Viacom Shares Issued to BV                    - -           - -        169.5         169.5
Viacom Shares Issued to PCI                   - -           - -         57.1          57.1
Viacom Shares Issued for BV VCR (a)           - -           - -         34.1          34.1
Viacom Shares Issued for PCI CVR (a)          - -           - -         17.3          17.3
                                              ---           ---         ----          ----

  TOTAL VIACOM SHARES                        91.3          29.2        278.0         398.5
                                             ----          ----        -----         -----


QVC
- ---
QVC Shares Outstanding                       25.3          25.1          - -          50.4

QVC Shares Issued to Partners                29.2           - -          - -          29.2
QVC Shares Issued to PCI                      - -           - -         88.7          88.7
                                              ---           ---         ----          ----

  TOTAL QVC SHARES                           54.5          25.1         88.7         168.3
                                             ----          ----         ----         -----

</TABLE>

(a)  Assumes average Viacom "B" price of $33 after one year.


.  Viacom shares issued to Paramount and Blockbuster shareholders and those
   subject to distribution are 9.5x the number of shares presently held by
                               ----
   Viacom public shareholders. In contrast, QVC shares to be issued are only
   3.5x the number presently held by QVC public shareholders.



<PAGE>


COMPARISON OF DAILY TRADING VOLUMES
SINCE ANNOUNCEMENT OF DEALS

                                             QVC              VIACOM
                                             ---              ------

Average Weekly Volume                  3,495,335           1,055,865

AVERAGE DAILY VOLUME                     699,067             211,173

New Shares Issued to Public           88,700,000         278,000,000

TRADING DAYS NEEDED TO TRADE            127 DAYS          1,316 DAYS
  ALL OF NEWLY ISSUED SHARES

.  Even assuming the artificially high trading volumes of the stocks since
   the deal was announced, it would take OVER 5 YEARS to trade the new Viacom
                                         ------------
   shares issued to the market and six months to trade the new QVC shares
   issued to the market.





                     SHEARMAN & STERLING



                      January 21, 1994



Donald Oresman, Esq.
Executive Vice President,
 Chief Administrative Officer,
 General Counsel and Secretary
Paramount Communications Inc.
15 Columbus Circle
New York, New York  10023-7780


Dear Don:

         Late yesterday we received a copy of the letter from
Wachtell Lipton to you with the attached materials from Allen
& Co. purporting to be a comparative analysis of the QVC and
Viacom offers.  In Viacom's January 18th letter to the Paramount
board Viacom outlined the reasons why Viacom believes that its
offer is superior to QVC's offer.  Accordingly, in the short
time available before the Paramount board meeting, Viacom will
not restate its full analysis.  However, the attached Smith
Barney analysis corrects some of the more glaring inaccuracies
contained in the Allen & Co. materials.

                                  Sincerely,

                                  /s/ Steve

                                  Stephen R. Volk

<PAGE>

                                  MEMORANDUM
                                  ----------

TO:       Viacom Inc.

FROM:     Smith Barney Shearson Inc.

DATE:     January 21, 1994


I.   Viacom's offer remains superior and has significantly greater certainty of
     value.

     --   Viacom's bid contains 77.6% certain value in cash, stock price
          protection (CVR), and convertible preferred stock.

     --   QVC's bid offers only 63.3% certain value in cash and preferred stock.

<TABLE> <CAPTION>
                                        VIACOM Offer                   QVC Offer
                                   -----------------------      -----------------------
                                    Per    Blended               Per    Blended
                                   Share  Per Share      %      Share  Per Share      %
                                   -----  ---------  -----      -----  ---------  -----
<S>                       <C>     <C>     <C>       <C>         <C>    <C>       <C>
Cash                      50.1%   $107.00   $53.61   64.2%      $92.00   $45.09   57.7%

Stock (a.)                49.9%     35.02    17.47   20.9        62.92    27.04   34.6

Stock Price Protection    49.9%      9.31     4.64    5.6         0.00     0.00    0.0
(CVR) (b.)

Cnvt. Preferred (c.)      49.9%     13.08     6.52    7.8         0.00     0.00    0.0

Non-cnvt. Preferred       49.9%      0.00     0.00    0.0         8.82     4.40    5.6
(d.) 

Warrant (e.)              49.9%      2.50     1.25    1.5         3.21     1.60    2.1
                                            ------  -----                ------  -----

   Total                                    $83.49    100%               $78.13    100%
                                            ======  =====                ======  =====

(a.) Viacom's current stock price (at $37.625 for Class B) reflects the market's
     perception that Viacom's bid is superior to that of QVC.  QVC's stock price
     was $37.875 (and declining) when it was believed to have a winning bid;
     only speculation of a revised bid from Viacom stopped the slide.  As such,
     we have used a $37.875 stock price for comparability.
(b.) At Viacom's current stock price, the CVR provides complete protection of
     $10.00.
(c.) QVC is not offering a convertible preferred stock.  A convertible preferred
                           -----------
     stock is obviously of much higher value than a straight non-convertible
     preferred stock.  The current market value of Viacom's convertible
     preferred is 86% of its face value.
(d.) QVC's non-convertible preferred stock would require an interest rate of
     11.0% to trade at 100% of its face value.  The current market value of
     QVC's non-convertible preferred stock is 55% of face value.
(e.) Based on accepted warrant valuation techniques.
</TABLE>

<PAGE>

Viacom is willing to provide Paramount shareholders with protection on the price
of its stock through the use of a CVR.  QVC is not.  Viacom is confident in its
ability to achieve and surpass the stated levels of shareholder value.

The CVR has been structured to provide flexibility in the valuation timeframe,
with up to three years to achieve a minimum $55 price per Viacom Class B share. 
It also provides flexibility in terms of form of payment, but not delivery of
certain value.  If Viacom did not have confidence in its ability to grow its
stock value back to these levels and beyond, it would never have considered the
transactions at issue in the first place.

We caution against purported analysis that values Viacom's offer against QVC's
offer based on the current market trading levels of their respective common
equities.  Current market trading levels include a discount in the stock of the
perceived winner of Paramount and   therefore a comparable valuation of the two
offers on this basis is not possible.

The future trading price for Viacom common stock has been significantly
underestimated by analysts in the marketplace in part because the company has
been unable to share information concerning future expectations as a result of
securities law limitations imposed during the acquisition process.  Viacom's
projections indicate values well in excess of the so-called analyst consensus
referred to by Allen & Company.  

Estimates of EBITDA and growth potential grossly underestimate projected cost
savings and revenue enhancement opportunities of the
Viacom/Blockbuster/Paramount combination, as previously described to the
Paramount Board and its advisors.


II.  Viacom/Blockbuster/Paramount represents a well diversified entertainment
     and communications company with a solid capitalization


                                    Revenue                 EBITDA
                                    -------                 ------
Entertainment                          27%                    13%
Publishing                             19                     16
Video Rental/Retail                    18                     23
Networks                               16                     18
Live Entertainment                      7                      6
Music Retail                            5                      4
Broadcasting                            4                      8
Cable                                   4                     12
                                      ---                    ---
                                      100%                   100%
                                      ===                    ===


Estimated debt as a percent of total capitalization           39%
Estimated coverage (EBITDA)
     Interest                                                3.8x
     Interest plus preferred dividends                       3.0x



<PAGE>

- --   Conversely, QVC offers the Paramount shareholders very little
     diversification and should be viewed merely as a leveraged recapitalization
     of Paramount, offering the Paramount shareholders virtually the same assets
     but on a more leveraged basis.


III. Trading Issue 

It is absurd on its face, and meaningless, to estimate the number of trading
days required to sell Viacom shares after distribution of the shares to be
issued in the Paramount and Blockbuster transactions, since recent trading
volumes are based on a number that is 15% of the pro forma public shares to be
outstanding.  Additionally, QVC intends to issue 50% more shares (with no price
protection at all) than does Viacom.


IV.  Vibrancy Of Viacom Businesses

It is disingenuous for Allen & Company to disparage Viacom's businesses on the
basis of rumored future competition given the advent of intense competition in
QVC's only line of business - the television home shopping business  --
      ----
including recent announcements by its former would-be merger partner Home
Shopping Network, by Macy's, Spiegel/Time Warner, Fingerhut/USA Direct, and
others.    These competitors do not only threaten to compete with QVC but
threaten to change the economics of the home shopping business itself.  Several 
of these partners have indicated a willingness to pay significantly larger
shares of revenues to cable operators to obtain carriage on cable television
systems.  This could significantly adversely impact QVC's operating margins.

MTV, as in the case  of Nickelodeon, is one of the fastest growing entertainment
franchises and enjoys one of the strongest brand names in the world today.  It
has withstood many competitive challenges in the past and is better positioned
than ever to thrive.  There have been many attempts to build a network like MTV.
None have reached the stature of MTV and few have survived.   To suggest that
mere access to videos will enable success is to grossly underestimate the
ability of MTV to program, package and create a unique look and feel.  Few
channels in the basic cable television business have achieved MTV's brand
recognition and unique identity.  It should also be noted that the same Wall
Street Journal article cited by Allen & Company states that Sony and Time Warner
have no plans to withhold their music videos from MTV.

Showtime has shown remarkable resiliency, including a significant growth in the
number of subscribers in 1993.  Allen & Company's assertions as to programming
on Showtime are simply wrong.  Showtime has exclusivity on Disney product
through 1997 and, despite TCI/Encore's best efforts to undermine Showtime, has
managed to secure attractive programming for many years to come, in addition to
increasing the pace of its own original production.

<PAGE>

V.   The Viacom/Blockbuster Combination

The enormous attributes of Blockbuster's businesses and their tremendous fit
with both Viacom and Paramount were addressed in our previous correspondence
with the Paramount Board and our presentations to Lazard Freres.  A few
additional points in response to Allen & Company's misleading memorandum should
be addressed.

Blockbuster represents a significant source of excess free cash flow (cash flow
available after capital reinvestment) over the next few years.  It has been
projected to generate $1 billion in free cash flow over the next three years and
$3 billion in free cash in the next five years.  Ironically, the combination of
Blockbuster and Viacom was suggested, endorsed and promoted to Viacom by, among
other investment bankers, Jack Schneider of Allen & Co as recently as last
summer.

The Video on Demand Issue
- -------------------------

- --   According to TCI Vice President of Technology Bruce Ravenal (reported in
     the September 27, 1993 issue to Multi Channel News) :"None of us have a
     business case that would make video on demand a business.  My own personal
     guess is that we won't see these services emerge until late in the decade. 
     Ravenal also commented that "Video on demand is susceptible to being cream
     skimmed by lower cost businesses."

- --   In December, 1992 TCI announced that they would begin rolling out new
     digital compression set top converters in the first quarter of 1994.  On
     January 20 of this year TCI said this rollout will be delayed by nearly a
     year.

- --   Availability of new converters does not mean universal availability.  TCI
     plans to install as many as 100,000 new converters at the beginning of
     1995.

- --   Paul Kagan and Associates project that movies exhibited via video on
     demand, near video on demand and pay per view will be a $1.859 billion
     dollar business by the year 2000.  Kagan projects home video movie revenue
     to be $21.5 billion in the same year.

- --   John Sie, CEO of the TCI/Liberty-backed ENCORE pay tv service expressed
     doubt (Wall Street Journal November 29, 1993) that movies on demand will
     capture all the revenue now going to video stores.  According to Sie, "even
     if movies on demand takes half of the recent hits video rental market it
     would generate only about $1 billion a year in cash flow for the entire
     cable industry."

- --   Studios control the windows of exhibition and there is no evidence that
     video on demand will be advanced over home video.

- --   In year 2000 Kagan projects that the studios will realize $614 million in
     revenue from video on demand and pay per view services.  That same year
     Kagan projects the studios reaping $2.7 billion from the sale of rental
     titles to the home video industry.

<PAGE>

VI. Viacom/Blockbuster/Paramount Combination

The combination of Viacom/Blockbuster/Paramount will result in a company with
total assets of over $24 billion and over 25 different lines of business.

These assets are uniquely able to thrive in today's entertainment marketplace
and are well positioned to exploit their rich content libraries in the future.

The diversity of the businesses in the Viacom/Blockbuster/Paramount creates a
global entertainment powerhouse.  There is no dependency on one line of
business.  As a matter of fact, the motion picture production business will
represent less than 5% of Viacom/Blockbuster/Paramount's combined EBITDA.

While success of the volatile motion picture unit will be important, its level
of success in any one year will have minimal effect on the company as a whole. 
The multi-faceted creative resources and powerful distribution channels of
Viacom/Blockbuster will substantially enhance the studio business itself.  The
Viacom/Blockbuster/Paramount combination is notable because of an abundance and
diversity of management talent.  

The new company will have some of the most successful entrepreneurs in the
entertainment business. The combination of management teams from
Viacom/Blockbuster and Paramount will represent some of the most outstanding
talents in the business.

While there is no doubt that Barry Diller is a talented movie studio executive,
the Viacom/Blockbuster/Paramount combination will provide a management depth
unparalleled in the industry. 


Conclusion:
- -----------

Viacom believes that the Viacom/ Paramount combination will create tremendous
value for Paramount shareholders.  The addition of Blockbuster to that
combination will add critical retail distribution to the mix and dramatically
reduce risk.

Viacom has provided a structure that protects the value delivered to Paramount
shareholders, through the use of CVRs, and provides them with additional value
on the upside, through the use of warrants.  When you combine the additional
cash on the front end with the downside protection and upside value on the back
end, the certainty and superiority of Viacom's offer stands alone.
                                                     ------------













© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission