PARAMOUNT COMMUNICATIONS INC /DE/
SC 14D1/A, 1994-02-01
MOTION PICTURE & VIDEO TAPE PRODUCTION
Previous: GTE CALIFORNIA INC, 424B2, 1994-02-01
Next: PARAMOUNT COMMUNICATIONS INC /DE/, SC 14D1/A, 1994-02-01



                                         




         
         
         ____________________________________________________________
         
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549
                             _____________________
         
                                SCHEDULE 14D-1
         
                      (Tender Offer Statement Pursuant to
           Section 14(d)(1) of the Securities Exchange Act of 1934)
         
                              (Amendment No. 34)
         
                         PARAMOUNT COMMUNICATIONS INC.
                           (Name of Subject Company)
         
                               QVC NETWORK, INC.
                              COMCAST CORPORATION
                             BELLSOUTH CORPORATION
                                   (Bidders)
         
                    Common Stock, Par Value $1.00 Per Share
            (Including the Associated Common Stock Purchase Rights)
                        (Title of Class of Securities)
         
                                  699216 10 7
                     (CUSIP Number of Class of Securities)
         
         <TABLE>
      <S>                           <C>                          <C>
           Neal S. Grabell              Stanley L. Wang               Walter H. Alford
         QVC Network, Inc.            Comcast Corporation           BellSouth Corporation
       Goshen Corporate Park          1234 Market Street         1155 Peachtree Street, N.E.
      West Chester, PA  19380       Philadelphia, PA  19107          Atlanta, GA  30367
          (215) 430-1000                (215) 981-7510                 (404) 249-2050
     </TABLE>
     
           (Names, Addresses and Telephone Numbers of Persons Authorized
           to Receive Notices and Communications on Behalf of Bidders)
     
     
                                             Copy to:
     <TABLE>
     <S>                               <C>                          <C> 
          Pamela S. Seymon               Dennis S. Hersch               Alan Stephenson
     Wachtell, Lipton, Rosen & Katz    Davis Polk & Wardwell        Cravath, Swaine & Moore
          51 West 52nd Street          450 Lexington Avenue           One Worldwide Plaza
         New York, NY  10019           New York, NY  10017             825 Eighth Avenue 
           (212) 403-1000                (212) 450-4000             New York, NY  10022
                                                                      (212) 474-1000
     </TABLE>
     
     
         
         
                                     <PAGE>
<PAGE>







                           (CALCULATION OF FILING FEE)
         
                                                                      
         
              TRANSACTION VALUATION*             AMOUNT OF FILING FEE
                                                                      
         
                   $6,412,372,928                     $1,282,475
                                                                      
         
              *    For purposes of calculating the filing fee only.  
         This calculation assumes the purchase of 61,657,432 shares of 
         Common Stock of Paramount Communications Inc. at $104 net per 
         share in cash.  The amount of the filing fee, calculated in 
         accordance with Regulation 240.0-11 under the Securities Ex-
         change Act of 1934, as amended, equals one-fiftieth of one 
         percentum of the value of the shares assumed to be so pur-
         chased.
         
              [x]  Check box if any part of the fee is offset as pro-
                   vided by Rule 0-11(a)(2) and identify the filing with 
                   which the offsetting fee was previously paid.  Iden-
                   tify the previous filing by registration statement 
                   number, or the form or schedule and date of its fil-
                   ing.
         
         Amount Previously Paid:  $1,133,586     Filing Party:  Same
                                                 Date Filed:  
         
         Form or Registration No.:  14D-1
                                                                      
         


















         
         
                                     <PAGE>
<PAGE>







                   This Statement amends and supplements the Tender Of-
         fer Statement on Schedule 14D-1 filed with the Securities and 
         Exchange Commission (the "Commission") on October 27, 1993, as 
         previously amended and supplemented (the "Schedule 14D-1"), by 
         QVC Network, Inc., a Delaware corporation ("QVC"), Comcast Cor-
         poration, a Pennsylvania corporation ("Comcast"), and BellSouth 
         Corporation, a Georgia corporation ("BellSouth").  This State-
         ment relates to a tender offer to purchase 61,657,432 of the 
         outstanding shares of Common Stock, par value $1.00 per share 
         (the "Shares"), of Paramount Communications Inc., a Delaware 
         corporation ("Paramount"), or such greater number of Shares as 
         equals 50.1% of the Shares outstanding plus the Shares issuable 
         upon the exercise of the then exercisable stock options, as of 
         the expiration of the Offer, and the associated Rights, at a 
         price of $104 per Share (and associated Right), net to the 
         seller in cash, without interest thereon, upon the terms and 
         subject to the conditions set forth in the Offer to Purchase, 
         dated October 27, 1993 (the "Offer to Purchase"), as amended 
         and supplemented by the Supplement thereto, dated November 12, 
         1993 (the "First Supplement"), the Second Supplement thereto, 
         dated December 23, 1993 (the "Second Supplement"), the Third 
         Supplement thereto, dated February 1, 1994 (the "Third Supple-
         ment"), the amendments thereto and the related original and 
         revised Letters of Transmittal (which together constitute the 
         "Offer"), which have been annexed to and filed with the Sched-
         ule 14D-1 as Exhibits (a)(1), (a)(17), (a)(46), (a)(67), 
         (a)(2), (a)(18), (a)(47) and (a)(68), respectively.  Capital-
         ized terms used and not defined herein shall have the meanings 
         assigned such terms in the Offer and the Schedule 14D-1.
         
         
         Item 1.   Security and Subject Company.
         
              (b)  Reference is hereby made to the information set forth 
         in the Introduction and Section 1 ("Amended Terms of the Of-
         fer") of the Third Supplement, which is incorporated herein by 
         reference.
         
              (c)  Reference is hereby made to the information set forth 
         in Section 6 ("Price Range of Shares; Dividends") of the Third 
         Supplement, which is incorporated herein by reference.
         
         





         
         
                                     <PAGE>
<PAGE>







         Item 3.   Past Contacts, Transaction Or Negotiations With The
                   Subject Company.
         
              (a)-(b)  Reference is hereby made to the information set 
         forth in Section 3 ("Background of the Offer Since December 23, 
         1993; Contacts with Paramount") of the Third Supplement, which 
         is incorporated herein by reference.
         
         
         Item 4.   Source And Amount Of Funds Or Other Consideration.
         
              (a)-(b)  Reference is hereby made to the information set 
         forth in Section 4 ("Source and Amount of Funds") of the Third 
         Supplement, which is incorporated herein by reference.
         
         
         Item 5.   Purpose of the Tender Offer and Plans or Proposals
                   of the Bidder.
         
              (a)-(e)  Reference is hereby made to the information set 
         forth in the Introduction and Section 3 ("Background of the 
         Offer Since December 23, 1993; Contacts with Paramount") of the 
         Third Supplement, which is incorporated herein by reference.
         
         
         Item 7.   Contracts, Arrangements, Understandings or
                   Relationships With Respect to the Subject
                   Company's Securities.
         
              Reference is hereby made to the information set forth in 
         the Introduction and Section 3 ("Background of the Offer Since 
         December 23, 1993; Contacts with Paramount") of the Third Sup-
         plement, which is incorporated herein by reference.
         
         
         Item 10.  Additional Information.
         
              (a)  Reference is hereby made to the information set forth 
         in the Introduction and Section 3 ("Background of the Offer 
         Since December 23, 1993; Contacts with Paramount") of the Third 
         Supplement, which is incorporated herein by reference.
         
              (f)  Reference is hereby made to the entire texts of the 
         Third Supplement, the related revised Letter of Transmittal and 
         the press release issued by QVC on February 1, 1994 and filed 
         as Exhibit (a)(73) to the Schedule 14D-1, each of which is in-
         corporated herein by reference.
         
         
         
                                       -2-
                                     <PAGE>
<PAGE>







         Item 11.  Material to be Filed as Exhibits.
         
         (a)(1)    --   Offer to Purchase, dated October 27, 1993.*
         
         (a)(2)    --   Letter of Transmittal.*
         
         (a)(3)    --   Notice of Guaranteed Delivery.*
         
         (a)(4)    --   Form of Letter to Brokers, Dealers, Commercial 
                        Banks, Trust Companies and Nominees.*
         
         (a)(5)    --   Form of Letter to Clients for Use by Brokers, 
                        Dealers, Commercial Banks, Trust Companies and 
                        Nominees.*
         
         (a)(6)    --   Guidelines of the Internal Revenue Service for 
                        Certification of Taxpayer Identification Number 
                        on Substitute Form W-9.*
         
         (a)(7)    --   Press release issued by QVC on October 21, 
                        1993.*
         
         (a)(8)    --   Form of Summary Advertisement, dated October 27, 
                        1993.*
         
         (a)(9)    --   Text of Letter from QVC to Paramount, dated Oc-
                        tober 29, 1993.*
                        
         (a)(10)   --   Press release issued by QVC on October 29, 
                        1993.*
         
         (a)(11)   --   Form of Letter to Participants in the Dividend 
                        Reinvestment Plan of Paramount Communications 
                        Inc.*
         
         (a)(12)   --   Text of Letter from Paramount to QVC, dated Oc-
                        tober 29, 1993.*
         
         (a)(13)   --   Text of Letter from Paramount to QVC advisor, 
                        dated November 1, 1993.*
         
         (a)(14)   --   Text of Letter from QVC advisor to Paramount, 
                        dated November 2, 1993.*
         
         (a)(15)   --   Press release issued by QVC on November 5, 
                        1993.*
         

         
         
                                       -3-
                                     <PAGE>
<PAGE>







         (a)(16)   --   Press release issued by QVC on November 5, 
                        1993.*
         
         (a)(17)   --   Supplement to the Offer to Purchase, dated No-
                        vember 12, 1993.*
         
         (a)(18)   --   Revised Letter of Transmittal.*
         
         (a)(19)   --   Revised Notice of Guaranteed Delivery.*
         
         (a)(20)   --   Revised Form of Letter to Brokers, Dealers, Com-
                        mercial Banks, Trust Companies and Nominees.*
         
         (a)(21)   --   Revised Form of Letter to Clients for use by 
                        Brokers, Dealers, Commercial Banks, Trust Compa-
                        nies and Nominees.*
         
         (a)(22)   --   Press release issued by QVC on November 11, 
                        1993.*
         
         (a)(23)   --   Press release issued by QVC on November 12, 
                        1993.*
         
         (a)(24)   --   Revised Form of Letter to Participants in the 
                        Dividend Reinvestment Plan of Paramount Com-
                        munications, Inc.*
         
         (a)(25)   --   Press release issued by QVC on November 16, 
                        1993.*
         
         (a)(26)   --   Amended Complaint in Viacom International Inc. 
                        v. Tele-Communications, Inc., et al., dated No-
                        vember 9, 1993, and filed in the United States 
                        District Court for the Southern District of New 
                        York.*
         
         (a)(27)   --   Text of letter from QVC to Paramount, dated 
                        November 19, 1993.*
         
         (a)(28)   --   Press release issued by QVC on November 20, 
                        1993.*
         
         (a)(29)   --   Press release issued by QVC on November 22, 
                        1993.*
         
         (a)(30)   --   Press release issued by QVC on November 23, 
                        1993.*
         
         
         
                                       -4-
                                     <PAGE>
<PAGE>







         (a)(31)   --   Press release issued by QVC on November 23, 
                        1993.*
         
         (a)(32)   --   Press release issued by QVC on November 24, 
                        1993.*
         
         (a)(33)   --   Press release issued by QVC on December 1, 
                        1993.*
         
         (a)(34)   --   Press release issued by QVC on December 9, 
                        1993.*
         
         (a)(35)   --   Press release issued by QVC on December 10, 
                        1993.*
         
         (a)(36)   --   Press release issued by QVC on December 14, 
                        1993.*
         
         (a)(37)   --   Text of letter from Paramount advisor to QVC, 
                        dated December 14, 1993.*
         
         (a)(38)   --   Text of letter from QVC advisor to Paramount 
                        advisor, dated December 14, 1993.*
         
         (a)(39)   --   Press release issued by QVC on December 15, 
                        1993.*
         
         (a)(40)   --   Press release issued by QVC on December 16, 
                        1993.*
         
         (a)(41)   --   Text of letter from Paramount advisor to QVC 
                        advisor, dated December 17, 1993.*
         
         (a)(42)   --   Text of letter from QVC advisor to Viacom advi-
                        sor, dated December 17, 1993.*
         
         (a)(43)   --   Text of letter from QVC to Paramount, dated De-
                        cember 20, 1993.*
         
         (a)(44)   --   Press release issued by QVC on December 20, 
                        1993.*
         
         (a)(45)   --   Press release issued by QVC on December 20, 
                        1993.*
                        
         (a)(46)   --   Second Supplement to the Offer to Purchase, 
                        dated December 23, 1993.*
         
         
         
                                       -5-
                                     <PAGE>
<PAGE>







         (a)(47)   --   Second Revised Letter of Transmittal.*
         
         (a)(48)   --   Second Revised Notice of Guaranteed Delivery.*
         
         (a)(49)   --   Second Revised Form of Letter to Brokers, Deal-
                        ers, Commercial Banks, Trust Companies and Nomi-
                        nees.*
         
         (a)(50)   --   Second Revised Form of Letter to Clients for use 
                        by Brokers, Dealers, Commercial Banks, Trust 
                        Companies and Nominees.*
         
         (a)(51)   --   Second Revised Form of Letter to Participants in 
                        the Dividend Reinvestment Plan of Paramount Com-
                        munications Inc.*
         
         (a)(52)   --   Press release issued by QVC on December 22, 
                        1993.*
         
         (a)(53)   --   Press release issued by QVC on December 27, 
                        1993.*
         
         (a)(54)   --   Press release issued by QVC on January 7, 1994.*
         
         (a)(55)   --   Press release issued by QVC on January 10, 
                        1994.*
         
         (a)(56)   --   Text of letter from QVC advisor to Paramount, 
                        dated January 11, 1994.*
         
         (a)(57)   --   Text of letter from Paramount to QVC advisor, 
                        dated January 13, 1994.*
         
         (a)(58)   --   Text of letter from Paramount advisor to QVC 
                        advisor, dated January 13, 1994.*
         
         (a)(59)   --   Text of letter from QVC advisor to Paramount 
                        advisor, dated January 14, 1994.*
         
         (a)(60)   --   Text of letter from Paramount advisor to QVC 
                        advisor, dated January 18, 1994.*
         
         (a)(61)   --   Text of letter from Paramount advisor to QVC 
                        advisor, dated January 18, 1994.*
         
         (a)(62)   --   Press release issued by QVC on January 19, 
                        1994.*
         
         
         
                                       -6-
                                     <PAGE>
<PAGE>







         (a)(63)   --   Text of letter from QVC advisor to Paramount, 
                        dated January 20, 1994.*
         
         (a)(64)   --   Text of letter from Paramount to QVC, dated Jan-
                        uary 21, 1994.*
         
         (a)(65)   --   Text of letter from QVC advisor to Paramount, 
                        dated January 24, 1994.*
         
         (a)(66)   --   Text of letter from Paramount advisor to QVC 
                        advisor, dated January 27, 1994.*
         
         (a)(67)   --   Third Supplement to the Offer to Purchase, dated 
                        January 31, 1994.
         
         (a)(68)   --   Third Revised Letter of Transmittal.
         
         (a)(69)   --   Third Revised Notice of Guaranteed Delivery.
         
         (a)(70)   --   Third Revised Form of Letter to Brokers, Deal-
                        ers, Commercial Banks, Trust Companies and Nomi-
                        nees.
         
         (a)(71)   --   Third Revised Form of Letter to Clients for use 
                        by Brokers, Dealers, Commercial Banks, Trust 
                        Companies and Nominees.
         
         (a)(72)   --   Third Revised Form of Letter to Participants in 
                        the Dividend Reinvestment Plan of Paramount Com-
                        munications Inc.
         
         (a)(73)   --   Press release issued by QVC on February 1, 1994.
         
         (b)(1)    --   Commitment Letters, dated September 30, 1993, by 
                        and between QVC and certain banks.*
         
         (b)(2)    --   Commitment Letters, dated November 19, 1993, by 
                        and between QVC and certain banks.*
         
         (b)(3)    --   Bank Credit Agreement, dated as of January 7, 
                        1994, by and between QVC and certain banks.*
         
         (c)(1)    --   Commitment Letter, dated October 15, 1993, by 
                        and among QVC and certain investors named there-
                        in.*
         


         
         
                                       -7-
                                     <PAGE>
<PAGE>







         (c)(2)    --   Stockholders Agreement, dated July 16, 1993, 
                        among Liberty Media Corporation, Comcast Cor-
                        poration, Arrow Investments, L.P. and certain 
                        affiliates and subsidiaries of such parties.*
         
         (c)(3)    --   Agreement Among Stockholders, dated October 15, 
                        1993.*
         
         (c)(4)    --   Proposed form of merger agreement delivered by 
                        QVC to Paramount.*
         
         (c)(5)    --   First Amended and Supplemental Complaint in QVC 
                        Network, Inc. v. Paramount Communications Inc. 
                        filed October 28, 1993 in the Delaware Chancery 
                        Court.*
         
         (c)(6)    --   Voting Trust Agreement, dated as of October 28, 
                        1993, between QVC and G. William Miller.*
         
         (c)(7)    --   Informational request from QVC to Paramount, 
                        dated November 1, 1993.*
         
         (c)(8)    --   Fair bidding procedures delivered by QVC to Par-
                        amount on November 1, 1993.*
         
         (c)(9)    --   Proposed form of merger agreement delivered by 
                        QVC to Paramount on November 1, 1993.*
         
         (c)(10)   --   Commitment Letter, dated November 11, 1993, by 
                        and among QVC and certain investors named there-
                        in.*
         
         (c)(11)   --   Memorandum of Understanding, dated November 11, 
                        1993, by and between QVC and BellSouth.*
         
         (c)(12)   --   Liberty-QVC Agreement, dated November 11, 1993, 
                        by and between QVC and Liberty.*
         
         (c)(13)   --   Agreement Among Stockholders, dated November 11, 
                        1993, among QVC, Advance, Arrow, BellSouth, Com-
                        cast and Cox.*
         
         (c)(14)   --   Understanding Among Stockholders, dated November 
                        11, 1993, among Arrow, BellSouth, Comcast and 
                        Liberty.*
         


         
         
                                       -8-
                                     <PAGE>
<PAGE>







         (c)(15)   --   Agreement Containing Consent Order and Interim 
                        Agreement, dated November 12, 1993, among the 
                        FTC, Liberty, and TCI.*
         
         (c)(16)   --   BellSouth Commitment Letter, dated November 19, 
                        1993, by and between BellSouth and QVC.*
         
         (c)(17)   --   Memorandum Opinion and Preliminary Injunction 
                        Order in QVC Network, Inc. v. Paramount Com-
                        munications, Inc., C.A. No. 13208, both dated 
                        November 24, 1993, entered by Delaware Chancery 
                        Court.*
         
         (c)(18)   --   Revised Memorandum Opinion, dated November 26, 
                        1993, in QVC Network, Inc. v. Paramount Communi-
                        cations, Inc., C.A. No. 13208, entered by Dela-
                        ware Chancery Court.*
         
         (c)(19)   --   Order, dated December 9, 1993, in Paramount Com-
                        munications Inc. v. QVC Network, Inc., C.A. No. 
                        13208, entered by Delaware Supreme Court.*
         
         (c)(20)   --   Proposed form of merger agreement delivered by 
                        Paramount to QVC on December 14, 1993.*
         
         (c)(21)   --   Text of letter from QVC advisor to Paramount 
                        advisor, dated December 10, 1993.*
         
         (c)(22)   --   Text of letter from Paramount advisor to QVC 
                        advisor, dated December 14, 1993.*
         
         (c)(23)   --   Agreement and Plan of Merger, between Paramount 
                        and QVC, dated as of December 22, 1993.*
         
         (c)(24)   --   Exemption Agreement, between Paramount and QVC, 
                        dated December 22, 1993.*
         
         (c)(25)   --   Voting Agreement, dated December 22, 1993, among 
                        BellSouth, Comcast, Cox, Advance and Arrow.*
         
         (c)(26)   --   First Amendment, dated as of December 27, 1993, 
                        to Agreement and Plan of Merger, between Para-
                        mount and QVC.*
         
         (c)(27)   --   Letter Agreement, dated as of December 20, 1993, 
                        by and among QVC, Comcast, Cox, Advance and 
                        BellSouth.*
         
         
         
                                       -9-
                                     <PAGE>
<PAGE>







         (c)(28)   --   Text of Letter, dated January 5, 1994, from 
                        Paramount and agreed to by QVC.*
         
         (c)(29)   --   First Amendment, dated as of January 27, 1994, 
                        to QVC Exemption Agreement.*
         
         (c)(30)   --   Proposed Form of Agreement and Plan of Merger 
                        between QVC and Paramount, delivered by Para-
                        mount on January 27, 1994.*







































         
         
                                      -10-
                                     <PAGE>
<PAGE>





                                    SIGNATURE
         
         
                   After due inquiry and to the best of my knowledge and 
         belief, I certify that the information set forth in this state-
         ment is true, complete and correct.
         
                                       QVC NETWORK, INC.
         
         
                                       By:/s/ Neal S. Grabell          
                                          Neal S. Grabell
                                          Senior Vice President,
                                            General Counsel and
                                            Corporate Secretary
         
         
         
         Dated:  February 1, 1994



































         
         
                                     <PAGE>
<PAGE>





                                    SIGNATURE
         
         
                   After due inquiry and to the best of my knowledge and 
         belief, I certify that the information set forth in this state-
         ment is true, complete and correct.
         
                                       COMCAST CORPORATION
         
         
                                       By:/s/ Julian A. Brodsky           
                                          Julian A. Brodsky
                                          Vice Chairman
         
         
         Dated:  February 1, 1994






































         
         
                                     <PAGE>
<PAGE>





                                    SIGNATURE
         
         
                   After due inquiry and to the best of my knowledge and 
         belief, I certify that the information set forth in this state-
         ment is true, complete and correct.
         
                                       BELLSOUTH CORPORATION
         
         
                                       By:/s/ Charles C. Miller, III
                                          Charles C. Miller, III
                                          Vice President-
                                            Strategic Planning and Corporate
                                            Development
         
         
         Dated:  February 1, 1994




































         
         
                                     <PAGE>
<PAGE>
         
         
                                     <PAGE>




         
                                  EXHIBIT INDEX
         
         
         Exhibit
           No.               Description
         
         (a)(1)    --   Offer to Purchase, dated October 27, 1993.*
         
         (a)(2)    --   Letter of Transmittal.*
         
         (a)(3)    --   Notice of Guaranteed Delivery.*
         
         (a)(4)    --   Form of Letter to Brokers, Dealers, Commercial 
                        Banks, Trust Companies and Nominees.*
         
         (a)(5)    --   Form of Letter to Clients for Use by Brokers, 
                        Dealers, Commercial Banks, Trust Companies and 
                        Nominees.*
         
         (a)(6)    --   Guidelines of the Internal Revenue Service for 
                        Certification of Taxpayer Identification Number 
                        on Substitute Form W-9.*
         
         (a)(7)    --   Press release issued by QVC on October 21, 
                        1993.*
         
         (a)(8)    --   Form of Summary Advertisement, dated October 27, 
                        1993.*
         
         (a)(9)    --   Text of Letter from QVC to Paramount, dated Oc-
                        tober 29, 1993.*
                        
         (a)(10)   --   Press release issued by QVC on October 29, 
                        1993.*
         
         (a)(11)   --   Form of Letter to Participants in the Dividend 
                        Reinvestment Plan of Paramount Communications 
                        Inc.*
         
         (a)(12)   --   Text of Letter from Paramount to QVC, dated Oc-
                        tober 29, 1993.*
         
         (a)(13)   --   Text of Letter from Paramount to QVC advisor, 
                        dated November 1, 1993.*
         
         (a)(14)   --   Text of Letter from QVC advisor to Paramount, 
                        dated November 2, 1993.*
         
                              
         *    Previously filed.
                                     <PAGE>
<PAGE>
         
         
                                     <PAGE>




         
         (a)(15)   --   Press release issued by QVC on November 5, 
                        1993.*
         
         (a)(16)   --   Press release issued by QVC on November 5, 
                        1993.*
         
         (a)(17)   --   Supplement to the Offer to Purchase, dated No-
                        vember 12, 1993.*
         
         (a)(18)   --   Revised Letter of Transmittal.*
         
         (a)(19)   --   Revised Notice of Guaranteed Delivery.*
         
         (a)(20)   --   Revised Form of Letter to Brokers, Dealers, Com-
                        mercial Banks, Trust Companies and Nominees.*
         
         (a)(21)   --   Revised Form of Letter to Clients for use by 
                        Brokers, Dealers, Commercial Banks, Trust Compa-
                        nies and Nominees.*
         
         (a)(22)   --   Press release issued by QVC on November 11, 
                        1993.*
         
         (a)(23)   --   Press release issued by QVC on November 12, 
                        1993.*
         
         (a)(24)   --   Revised Form of Letter to Participants in the 
                        Dividend Reinvestment Plan of Paramount Com-
                        munications, Inc.*
         
         (a)(25)   --   Press release issued by QVC on November 16, 
                        1993.*
         
         (a)(26)   --   Amended Complaint in Viacom International Inc. 
                        v. Tele-Communications, Inc., et al., dated No-
                        vember 9, 1993, and filed in the United States 
                        District Court for the Southern District of New 
                        York.*
         
         (a)(27)   --   Text of letter from QVC to Paramount, dated 
                        November 19, 1993.*
         
         (a)(28)   --   Press release issued by QVC on November 20, 
                        1993.*
         
         (a)(29)   --   Press release issued by QVC on November 22, 
                        1993.*
         
                              
         *    Previously filed.
         
         
         
                                       -2-
<PAGE>
         
         
                                     <PAGE>




         
         (a)(30)   --   Press release issued by QVC on November 23, 
                        1993.*
         
         (a)(31)   --   Press release issued by QVC on November 23, 
                        1993.*
         
         (a)(32)   --   Press release issued by QVC on November 24, 
                        1993.*
         
         (a)(33)   --   Press release issued by QVC on December 1, 
                        1993.*
         
         (a)(34)   --   Press release issued by QVC on December 9, 
                        1993.*
         
         (a)(35)   --   Press release issued by QVC on December 10, 
                        1993.*
         
         (a)(36)   --   Press release issued by QVC on December 14, 
                        1993.*
         
         (a)(37)   --   Text of letter from Paramount advisor to QVC, 
                        dated December 14, 1993.*
         
         (a)(38)   --   Text of letter from QVC advisor to Paramount 
                        advisor, dated December 14, 1993.*
         
         (a)(39)   --   Press release issued by QVC on December 15, 
                        1993.*
         
         (a)(40)   --   Press release issued by QVC on December 16, 
                        1993.*
         
         (a)(41)   --   Text of letter from Paramount advisor to QVC 
                        advisor, dated December 17, 1993.*
         
         (a)(42)   --   Text of letter from QVC advisor to Viacom advi-
                        sor, dated December 17, 1993.*
         
         (a)(43)   --   Text of letter from QVC to Paramount, dated De-
                        cember 20, 1993.*
         
         (a)(44)   --   Press release issued by QVC on December 20, 
                        1993.*
         
         (a)(45)   --   Press release issued by QVC on December 20, 
                        1993.*
         
                              
         *    Previously filed.
         
         
         
                                       -3-
<PAGE>
         
         
                                     <PAGE>




         
         (a)(46)   --   Second Supplement to the Offer to Purchase, 
                        dated December 23, 1993.*
         
         (a)(47)   --   Second Revised Letter of Transmittal.*
         
         (a)(48)   --   Second Revised Notice of Guaranteed Delivery.*
         
         (a)(49)   --   Second Revised Form of Letter to Brokers, Deal-
                        ers, Commercial Banks, Trust Companies and Nomi-
                        nees.*
         
         (a)(50)   --   Second Revised Form of Letter to Clients for use 
                        by Brokers, Dealers, Commercial Banks, Trust 
                        Companies and Nominees.*
         
         (a)(51)   --   Second Revised Form of Letter to Participants in 
                        the Dividend Reinvestment Plan of Paramount Com-
                        munications Inc.*
         
         (a)(52)   --   Press release issued by QVC on December 22,  
                        1993.*
         
         (a)(53)   --   Press release issued by QVC on December 27, 
                        1993.*
         
         (a)(54)   --   Press release issued by QVC on January 7, 1994.*
         
         (a)(55)   --   Press release issued by QVC on January 10, 
                        1994.*
         
         (a)(56)   --   Text of letter from QVC advisor to Paramount, 
                        dated January 11, 1994.*
         
         (a)(57)   --   Text of letter from Paramount to QVC advisor, 
                        dated January 13, 1994.*
         
         (a)(58)   --   Text of letter from Paramount advisor to QVC 
                        advisor, dated January 13, 1994.*
         
         (a)(59)   --   Text of letter from QVC advisor to Paramount 
                        advisor, dated January 14, 1994.*
         
         (a)(60)   --   Text of letter from Paramount advisor to QVC 
                        advisor, dated January 18, 1994.*
         
         (a)(61)   --   Text of letter from Paramount advisor to QVC 
                        advisor, dated January 18, 1994.*
         
                              
         *    Previously filed.
         
         
         
                                       -4-
<PAGE>
         
         
                                     <PAGE>




         
         (a)(62)   --   Press release issued by QVC on January 19, 
                        1994.*
         
         (a)(63)   --   Text of letter from QVC advisor to Paramount, 
                        dated January 20, 1994.*
         
         (a)(64)   --   Text of letter from Paramount to QVC, dated 
                        January 21, 1994.*
         
         (a)(65)   --   Text of letter from QVC advisor to Paramount, 
                        dated January 24, 1994.*
         
         (a)(66)   --   Text of letter from Paramount advisor to QVC 
                        advisor, dated January 27, 1994.*
         
         (a)(67)   --   Third Supplement to the Offer to Purchase, dated 
                        January 31, 1994.
         
         (a)(68)   --   Third Revised Letter of Transmittal.
         
         (a)(69)   --   Third Revised Notice of Guaranteed Delivery.
         
         (a)(70)   --   Third Revised Form of Letter to Brokers, Deal-
                        ers, Commercial Banks, Trust Companies and Nomi-
                        nees.
         
         (a)(71)   --   Third Revised Form of Letter to Clients for use 
                        by Brokers, Dealers, Commercial Banks, Trust 
                        Companies and Nominees.
         
         (a)(72)   --   Third Revised Form of Letter to Participants in 
                        the Dividend Reinvestment Plan of Paramount Com-
                        munications Inc.
         
         (a)(73)   --   Press release issued by QVC on February 1, 1994.
         
         (b)(1)    --   Commitment Letters, dated September 30, 1993, by 
                        and between QVC and certain banks.*
         
         (b)(2)    --   Commitment Letters, dated November 19, 1993, by 
                        and between QVC and certain banks.*
         
         (b)(3)    --   Bank Credit Agreement, dated as of January 7, 
                        1994, by and between QVC and certain banks.*
         


         
                              
         *    Previously filed.
         
         
         
                                       -5-
<PAGE>
         
         
                                     <PAGE>




         (c)(1)    --   Commitment Letter, dated October 15, 1993, by 
                        and among QVC and certain investors named there-
                        in.*
         
         (c)(2)    --   Stockholders Agreement, dated July 16, 1993, 
                        among Liberty Media Corporation, Comcast Cor-
                        poration, Arrow Investments, L.P. and certain 
                        affiliates and subsidiaries of such parties.*
         
         (c)(3)    --   Agreement Among Stockholders, dated October 15, 
                        1993.*
         
         (c)(4)    --   Proposed form of merger agreement delivered by 
                        QVC to Paramount.*
         
         (c)(5)    --   First Amended and Supplemental Complaint in QVC 
                        Network, Inc. v. Paramount Communications Inc. 
                        filed October 28, 1993 in the Delaware Chancery 
                        Court.*
         
         (c)(6)    --   Voting Trust Agreement, dated as of October 28, 
                        1993, between QVC and G. William Miller.*
         
         (c)(7)    --   Informational request from QVC to Paramount, 
                        dated November 1, 1993.*
         
         (c)(8)    --   Fair bidding procedures delivered by QVC to Par-
                        amount on November 1, 1993.*
         
         (c)(9)    --   Proposed form of merger agreement delivered by 
                        QVC to Paramount on November 1, 1993.*
         
         (c)(10)   --   Commitment Letter, dated November 11, 1993, by 
                        and among QVC and certain investors named 
                        therein.*
         
         (c)(11)   --   Memorandum of Understanding, dated November 11, 
                        1993, by and between QVC and BellSouth.*
         
         (c)(12)   --   Liberty-QVC Agreement, dated November 11, 1993, 
                        by and between QVC and Liberty.*
         
         (c)(13)   --   Agreement Among Stockholders, dated November 11, 
                        1993, among QVC, Advance, Arrow, BellSouth, Com-
                        cast and Cox.*
         


         
                              
         *    Previously filed.
         
         
         
                                       -6-
<PAGE>
         
         
                                     <PAGE>




         (c)(14)   --   Understanding Among Stockholders, dated November 
                        11, 1993, among Arrow, BellSouth, Comcast and 
                        Liberty.*
         
         (c)(15)   --   Agreement Containing Consent Order and Interim 
                        Agreement, dated November 12, 1993, among the 
                        FTC, Liberty, and TCI.*
         
         (c)(16)   --   BellSouth Commitment Letter, dated November 19, 
                        1993, by and between BellSouth and QVC.*
         
         (c)(17)   --   Memorandum Opinion and Preliminary Injunction 
                        Order in QVC Network, Inc. v. Paramount Com-
                        munications, Inc., C.A. No. 13208, both dated 
                        November 24, 1993, entered by Delaware Chancery 
                        Court.*
         
         (c)(18)   --   Revised Memorandum Opinion, dated November 26, 
                        1993, in QVC Network, Inc. v. Paramount Communi-
                        cations, Inc., C.A. No. 13208, entered by Dela-
                        ware Chancery Court.*
         
         (c)(19)   --   Order, dated December 9, 1993, in Paramount Com-
                        munications Inc. v. QVC Network, Inc., C.A. No. 
                        13208, entered by Delaware Supreme Court.*
         
         (c)(20)   --   Proposed form of merger agreement delivered by 
                        Paramount to QVC on December 14, 1993.*
         
         (c)(21)   --   Text of letter from QVC advisor to Paramount 
                        advisor, dated December 10, 1993.*
         
         (c)(22)   --   Text of letter from Paramount advisor to QVC 
                        advisor, dated December 14, 1993.*
         
         (c)(23)   --   Agreement and Plan of Merger, between Paramount 
                        and QVC, dated as of December 22, 1993.*
         
         (c)(24)   --   Exemption Agreement, between Paramount and QVC, 
                        dated December 22, 1993.*
         
         (c)(25)   --   Voting Agreement, dated December 22, 1993, among 
                        BellSouth, Comcast, Cox, Advance and Arrow.*
         
         (c)(26)   --   First Amendment, dated as of December 27, 1993, 
                        to Agreement and Plan of Merger, between Para-
                        mount and QVC.*
         
         
                              
         *    Previously filed.
         
         
         
                                       -7-
<PAGE>
         
         
                                     <PAGE>




         (c)(27)   --   Letter Agreement, dated as of December 20, 1993, 
                        by and among QVC, Comcast, Cox, Advance and 
                        BellSouth.*
         
         (c)(28)   --   Text of Letter, dated January 5, 1994, from 
                        Paramount and agreed to by QVC.*
                        
         (c)(29)   --   First Amendment, dated as of January 27, 1994, 
                        to QVC Exemption Agreement.*
         
         (c)(30)   --   Proposed Form of Agreement and Plan of Merger 
                        between QVC and Paramount, delivered by Para-
                        mount on January 27, 1994.*



































         
                              
         *    Previously filed.
         
         
         
                                       -8-










         Third Supplement to the Offer to Purchase dated October 27, 1993
         
                                 QVC Network, Inc.
                             Has Increased the Price of
                           Its Offer to Purchase for Cash
                         61,657,432 Shares of Common Stock
              (Including the Associated Common Stock Purchase Rights)
         
                                         of
         
                           Paramount Communications Inc.
         
                                         to
         
                                 $104 Net Per Share
         
               THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS WILL
              EXPIRE AT 12:00 MIDNIGHT, NEW YORK CITY TIME, ON MONDAY,
                  FEBRUARY 14, 1994, UNLESS THE OFFER IS EXTENDED.
         
                                 _______________
         
                   THE OFFER IS CONDITIONED UPON, AMONG OTHER THINGS, AT 
         LEAST 61,657,432 SHARES, OR SUCH GREATER NUMBER OF SHARES AS 
         EQUALS 50.1% OF THE SHARES OUTSTANDING PLUS THE NUMBER OF 
         SHARES ISSUABLE UPON THE EXERCISE OF THE THEN EXERCISABLE STOCK 
         OPTIONS, AS OF THE EXPIRATION OF THE OFFER, BEING VALIDLY TEN-
         DERED AND NOT WITHDRAWN PRIOR TO THE EXPIRATION OF THE OFFER.  
         THE OFFER IS ALSO SUBJECT TO OTHER TERMS AND CONDITIONS.  SEE 
         SECTION 2 OF THIS THIRD SUPPLEMENT.
         
                                 _______________
         
                                    IMPORTANT
         
                   QVC AND PARAMOUNT ARE PARTIES TO AN EXEMPTION AGREE-
         MENT.  UNDER THE TERMS OF THE EXEMPTION AGREEMENT, IF, AT THE 
         EXPIRATION DATE, A NUMBER OF SHARES THAT WOULD SATISFY THE MIN-
         IMUM CONDITION SHALL HAVE BEEN VALIDLY TENDERED AND NOT WITH-
         DRAWN PURSUANT TO THE OFFER, QVC NEVERTHELESS WOULD BE RE-
         QUIRED, UNDER CERTAIN CIRCUMSTANCES, TO EXTEND THE EXPIRATION 
         DATE FOR A PERIOD OF UP TO TEN BUSINESS DAYS.  SEE SECTION 4 OF 
         THE SECOND SUPPLEMENT AND SECTION 3 OF THIS THIRD SUPPLEMENT.
         
                   Any stockholder desiring to tender all or any portion 
         of his Shares (and the associated Rights) should either (a) 
         complete and sign one of the Letters of Transmittal (or a fac-
         simile thereof) accompanying the Offer to Purchase, the First 
         Supplement, the Second Supplement or this Third Supplement in 
         accordance with the instructions in such Letter of Transmittal 
         
                                     <PAGE>
<PAGE>







         and mail or deliver it together with the certificate(s) repre-
         senting tendered Shares and, if separate, the certificate(s) 
         representing the associated Rights, and any other required doc-
         uments, to the Depositary or tender such Shares (and the asso-
         ciated Rights) pursuant to the procedures for book-entry trans-
         fer set forth in Section 3 of the Offer to Purchase or (b) re-
         quest his broker, dealer, commercial bank, trust company or 
         other nominee to effect the transaction for him.  A stockholder 
         whose Shares and, if applicable, Rights are registered in the 
         name of a broker, dealer, commercial bank, trust company or 
         other nominee must contact such broker, dealer, commercial 
         bank, trust company or other nominee if he desires to tender 
         such Shares and, if applicable, Rights.  Stockholders will be 
         required to tender one Right for each Share tendered in order 
         to effect a valid tender of such Share.
         
                   A stockholder who desires to tender his Shares and, 
         if applicable, Rights and whose certificates representing such 
         Shares (and Rights, if applicable) are not immediately avail-
         able or who cannot comply with the procedures for book-entry 
         transfer on a timely basis may tender such Shares (and Rights, 
         if applicable) by following the procedures for guaranteed de-
         livery set forth in Section 3 of the Offer to Purchase.
         
                   Questions and requests for assistance may be directed 
         to the Information Agent or the Dealer Manager at their respec-
         tive addresses and telephone numbers set forth on the back 
         cover of this Third Supplement.  Additional copies of the Offer 
         to Purchase, the First Supplement, the Second Supplement, this 
         Third Supplement, the third revised Letter of Transmittal, the 
         third revised Notice of Guaranteed Delivery and other related 
         materials may be obtained from the Information Agent or from 
         brokers, dealers, commercial banks and trust companies.
         
                                 _______________
         
                      The Dealer Manager for the Offer is:
         
                                 ALLEN & COMPANY
                                  INCORPORATED
         February 1, 1994
         








         
                                     <PAGE>
<PAGE>





         To:  All Holders of Shares of Common Stock 
              (Including the Associated Common Stock 
              Purchase Rights) of Paramount Communications Inc.:
         
                                  INTRODUCTION
         
                   The following information amends and supplements the 
         Offer to Purchase, dated October 27, 1993 (the "Offer to Pur-
         chase"), the Supplement, dated November 12, 1993 (the "First 
         Supplement"), the Second Supplement, dated December 23, 1993 
         (the "Second Supplement"), and the amendments thereto, of QVC 
         Network, Inc., a Delaware corporation ("QVC").  Pursuant to 
         this Third Supplement, QVC is now offering to purchase 
         61,657,432 shares of Common Stock, par value $1.00 per share 
         (the "Shares"), of Paramount Communications Inc., a Delaware 
         corporation ("Paramount"), or such greater number of Shares as 
         equals 50.1% of the Shares outstanding plus the Shares issuable 
         upon the exercise of the then exercisable stock options, as of 
         the expiration of the Offer (such number being referred to as 
         the "Minimum Number of Shares"), and the associated Common 
         Stock Purchase Rights (the "Rights") issued pursuant to the 
         Rights Agreement, dated as of September 7, 1988, between Para-
         mount and Chemical Bank, as Rights Agent, as amended (the 
         "Rights Agreement"), at a price of $104 per Share (and asso-
         ciated Right), net to the seller in cash, without interest 
         thereon (the "Offer Price"), upon the terms and subject to the 
         conditions set forth in the Offer to Purchase, as amended and 
         supplemented by the First Supplement, the Second Supplement and 
         this Third Supplement (together, the "Supplements"), the amend-
         ments thereto and in the related Letters of Transmittal (which, 
         together with the Offer to Purchase, the Supplements and the 
         amendments thereto, constitute the "Offer").  Unless the con-
         text requires otherwise, all references to Shares shall include 
         the Rights, and all references to the Rights shall include all 
         benefits that may inure to holders of the Rights pursuant to 
         the Rights Agreement.
         
                   Except as otherwise set forth in this Third Supple-
         ment or in the third revised (blue) Letter of Transmittal, the 
         terms and conditions previously set forth in the Offer to Pur-
         chase, the First Supplement, the Second Supplement and the 
         amendments thereto remain applicable in all respects to the 
         Offer, and this Third Supplement should be read in conjunction 
         with the Offer to Purchase, the First Supplement, the Second 
         Supplement, the amendments thereto and the third revised (blue) 
         Letter of Transmittal.  Unless the context requires otherwise, 
         terms not defined herein have the meanings ascribed to them in 
         the Offer to Purchase, the First Supplement, the Second Supple-
         ment and the amendments thereto.
         




         
                                     <PAGE>
<PAGE>





                   The Offer is conditioned upon, among other things, 
         the following conditions having been met:  (i) there being val-
         idly tendered and not withdrawn prior to the Expiration Date 
         the Minimum Number of Shares (such condition being referred to 
         as the "Minimum Condition") and (ii) the Board of Directors of 
         Paramount having amended the Rights Agreement to make the 
         Rights inapplicable to the Offer and the QVC Second-Step Merger 
         (as defined below) or the Rights being otherwise inapplicable 
         to the Offer and the QVC Second-Step Merger (such condition 
         being referred to as the "Rights Condition").  See Section 2 of 
         this Third Supplement, which sets forth in their entirety the 
         conditions to the Offer.  Consummation of the QVC Second-Step 
         Merger would be subject to approval by QVC's and Paramount's 
         stockholders.  See Section 11 of the Offer to Purchase and Sec-
         tion 4 of the Second Supplement.
         
                   In the event the Offer is consummated, QVC intends to 
         effectuate a second-step merger (as revised, the "QVC Second-
         Step Merger"), pursuant to which each Share then outstanding 
         (other than any Shares held in the treasury of Paramount, 
         Shares owned by QVC or any wholly owned subsidiary of QVC or of 
         Paramount and Dissenting Shares) will be converted into the 
         right to receive 1.2361 shares of QVC Common Stock, .2386 
         shares of a new series of cumulative non-convertible exchange-
         able preferred stock, par value $.10 per share (the "QVC Merger 
         Preferred Stock"), of QVC having the principal terms described 
         in Section 3 of the Second Supplement and .32 warrants ("War-
         rants") to purchase QVC Common Stock having the principal terms 
         described in Section 3 of the Second Supplement (collectively, 
         the "QVC Second-Step Merger Consideration").  
         
                   QVC and Paramount are parties to an Exemption Agree-
         ment, dated as of January 21, 1994 (the "QVC Exemption Agree-
         ment"), in which Paramount has agreed, subject to certain ex-
         ceptions, that upon delivery by QVC of a Completion Certificate 
         (as defined in the QVC Exemption Agreement), it will take all 
         necessary action to amend the Rights Agreement to make it inap-
         plicable to the Offer and to take all appropriate action so 
         that the restrictions on business combinations in (i) Article 
         XI of Paramount's Certificate of Incorporation and (ii) Section 
         203 of Delaware Law will not apply to the consummation of the 
         Offer.  See Section 4 of the Second Supplement and Section 3 of 
         this Third Supplement.
         
                   Procedures for tendering Shares are set forth in Sec-
         tion 3 of the Offer to Purchase.  Tendering stockholders may 
         continue to use the original (pink) Letter of Transmittal and 
         the original (pink) Notice of Guaranteed Delivery accompanying 
         the Offer to Purchase, the revised (blue) Letter of Transmittal 





         
                                       -2-
                                     <PAGE>
<PAGE>





         and the revised (blue) Notice of Guaranteed Delivery accompa-
         nying the First Supplement, the second revised (blue) Letter of 
         Transmittal and the second revised (blue) Notice of Guaranteed 
         Delivery accompanying the Second Supplement, or the third re-
         vised (blue) Letter of Transmittal and the third revised (blue) 
         Notice of Guaranteed Delivery accompanying this Third Supple-
         ment.  While the original, the revised and the second revised 
         Letters of Transmittal refer to the Offer to Purchase, the 
         First Supplement and the Second Supplement, respectively, 
         stockholders using such documents to tender their Shares (and 
         associated Rights) nevertheless will receive $104 per Share 
         (and associated Right) for each Share (and associated Right) 
         validly tendered and not withdrawn and accepted for payment 
         pursuant to the Offer, subject to the conditions of the Offer.  
         Stockholders who have previously validly tendered and not with-
         drawn their Shares (and associated Rights) pursuant to the Of-
         fer are not required to take any further action in order to 
         receive, subject to the conditions of the Offer, the increased 
         tender price of $104 per Share (and associated Right), if the 
         Shares (and associated Rights) are accepted for payment and 
         paid for by QVC pursuant to the Offer, except as may be re-
         quired by the guaranteed delivery procedure if such procedure 
         was utilized.  See Section 3 of the Offer to Purchase.
         
                   The Offer to Purchase, the Supplements, the amend-
         ments thereto and the related Letters of Transmittal contain 
         important information which should be read before any decision 
         is made with respect to the Offer.
         
                   1.  Amended Terms of the Offer.  The Offer is being 
         made for 61,657,432 Shares (and associated Rights) or such 
         greater number of Shares (and associated Rights) as equals 
         50.1% of the Shares outstanding plus the Shares issuable upon 
         the exercise of the then exercisable stock options, as of the 
         expiration of the Offer.  Based upon information included in 
         the New Viacom-Paramount Merger Agreement (as defined in Sec-
         tion 3), as of January 19, 1994, there were 121,865,001 Shares 
         outstanding and options to purchase 2,581,763 Shares outstand-
         ing.  The price per Share to be paid pursuant to the Offer has 
         been increased from $92 per Share (and associated Right) to 
         $104 per Share (and associated Right), net to the seller in 
         cash and without interest thereon.  All stockholders whose 
         Shares (and associated Rights) are validly tendered and not 
         withdrawn and accepted for payment pursuant to the Offer (in-
         cluding Shares (and associated Rights) tendered prior to the 
         date of this Third Supplement) will receive the increased 
         price.
         
                   Pursuant to the QVC Exemption Agreement, the Expira-
         tion Date has been extended to 12:00 midnight, New York City 




         
                                       -3-
                                     <PAGE>
<PAGE>





         time, on Monday, February 14, 1994, unless and until QVC, in 
         accordance with the terms of the QVC Exemption Agreement, shall 
         have extended the period of time during which the Offer is 
         open, in which event the term "Expiration Date" shall mean the 
         latest time and date at which the Offer, as so extended by QVC, 
         shall expire.  See Section 4 of the Second Supplement, as 
         amended, for certain requirements to extend the Expiration 
         Date.
         
                   This Third Supplement, the third revised (blue) Let-
         ter of Transmittal and other relevant materials will be mailed 
         to record holders of Shares and Rights whose names appear on 
         Paramount's stockholder list and the list of holders of Rights, 
         if any, and will be furnished to brokers, dealers, commercial 
         banks, trust companies and similar persons whose names, or the 
         names of whose nominees, appear on the stockholder list and 
         list of holders of Rights or, if applicable, who are listed as 
         participants in a clearing agency's security position listing 
         for subsequent transmittal to beneficial owners of Shares 
         and/or Rights.
         
                   2.  Conditions to the Offer.  The conditions to the 
         Offer are hereby amended and restated in their entirety as fol-
         lows:
         
                   Notwithstanding any other provision of the Offer, QVC 
         will not be required to accept for payment or pay for any 
         Shares tendered pursuant to the Offer, and may terminate or 
         amend the Offer and may postpone the acceptance for payment of 
         and payment for Shares tendered, if (i) the Minimum Condition 
         shall not have been satisfied, (ii) the Rights Condition shall 
         not have been satisfied, (iii) the Paramount Board of Directors 
         shall not have taken all necessary actions so as to make the 
         restrictions on business combinations contained in the superma-
         jority voting requirement of Article XI of the Company's Cer-
         tificate of Incorporation inapplicable to the Offer and the QVC 
         Second-Step Merger (the "Supermajority Condition"), (iv) the 
         Paramount Board of Directors shall not have taken all necessary 
         actions so as to make the restrictions on business combinations 
         contained in Section 203 of Delaware Law inapplicable to QVC in 
         connection with the Offer and the QVC Second-Step Merger (the 
         "Section 203 Condition"), or (v) at any time on or after Decem-
         ber 22, 1993, and prior to the acceptance for payment of 
         Shares, any of the following conditions shall not exist:
         
                   (a)  no governmental entity or federal or state court 
         of competent jurisdiction shall have enacted, issued, promul-
         gated, enforced or entered any statute, rule, regulation, ex-
         ecutive order, decree, injunction or other order (whether tem-
         porary, preliminary or permanent) which is in effect and which 




         
                                       -4-
                                     <PAGE>
<PAGE>





         materially restricts, prevents or prohibits consummation of the 
         Offer, the QVC Second-Step Merger or any transaction contem-
         plated by the proposed QVC merger agreement attached as an Ex-
         hibit to the QVC Exemption Agreement (the "Proposed QVC Merger 
         Agreement"); provided that QVC shall have used its reasonable 
         best efforts to cause any such decree, judgment, injunction or 
         other order to be vacated or lifted (the "Injunction Condi-
         tion");
         
                   (b)  each of the representations and warranties of 
         Paramount contained in the Proposed QVC Merger Agreement (as if 
         such agreement were duly executed by Paramount) shall be true 
         and correct, except (i) for changes specifically permitted by 
         the Proposed QVC Merger Agreement and except that the truth and 
         correctness of representations contained in the Proposed QVC 
         Merger Agreement which relate to any agreements with respect to 
         the transactions contemplated by the Proposed QVC Merger Agree-
         ment (other than the Proposed QVC Merger Agreement) between the 
         parties to the Proposed QVC Merger Agreement which by the terms 
         of the Proposed QVC Merger Agreement terminate upon consumma-
         tion of the QVC Second-Step Merger will not be a condition to 
         the consummation of the Offer and (ii) that those representa-
         tions and warranties which address matters only as of a partic-
         ular date shall be true and correct as of such date, except in 
         any case for such failures to be true and correct which would 
         not, individually or in the aggregate, have a Paramount Mate-
         rial Adverse Effect (as defined in the Proposed QVC Merger 
         Agreement);
         
                   (c)  Paramount shall have performed or complied in 
         all material respects with all agreements and covenants re-
         quired by the Proposed QVC Merger Agreement (as if such agree-
         ment were duly executed by Paramount) to be performed or com-
         plied with by it; 
         
                   (d)  since December 22, 1993, there shall have been 
         no change, occurrence or circumstance in the business, results 
         of operations or financial condition of Paramount or any Para-
         mount subsidiary having or reasonably likely to have, individ-
         ually or in the aggregate, a material adverse effect on the 
         business, results of operations or financial condition of Para-
         mount and its subsidiaries, taken as a whole; 
         
                   (e)  the New Viacom-Paramount Merger Agreement (as 
         defined in Section 3) shall have been terminated in accordance 
         with its terms; and
         
                   (f)  QVC and Paramount shall not have agreed that QVC 
         will terminate the Offer or postpone the acceptance for payment 
         of or payment for Shares thereunder; 




         
                                       -5-
                                     <PAGE>
<PAGE>





         
         and, in the reasonable judgment of QVC in any such case, and 
         regardless of the circumstances (including any action or inac-
         tion by QVC or any of its affiliates) giving rise to any such 
         condition, it is inadvisable to proceed with such acceptance 
         for payment or payment.
         
                   The foregoing conditions are for the sole benefit of 
         QVC and may be asserted by QVC regardless of the circumstances 
         giving rise to any such condition or may be waived by QVC in 
         whole or in part at any time and from time to time in its sole 
         discretion.  The failure by QVC at any time to exercise any of 
         the foregoing rights will not be deemed a waiver of any such 
         right; the waiver of any such right with respect to particular 
         facts and other circumstances will not be deemed a waiver with 
         respect to any other facts and circumstances; and each such 
         right will be deemed an ongoing right that may be asserted at 
         any time and from time to time.
         
                   3.  Background of the Offer Since December 23, 1993; 
         Contacts with Paramount.  The discussions set forth in Section 
         10 of the Offer to Purchase, Section 5 of the First Supplement 
         and Section 3 of the Second Supplement and the amendments 
         thereto are hereby amended and supplemented as follows:
         
                   On January 7, 1994, Viacom announced a proposed 
         merger of Viacom and Blockbuster Entertainment Corporation 
         ("Blockbuster").  In addition, Viacom announced certain changes 
         related to the terms of the Viacom Offer (the "First Viacom-
         Blockbuster Offer"), including an increase in the price per 
         Share to be paid pursuant to the First Viacom-Blockbuster Offer 
         and a reduction in the consideration to be paid in their con-
         templated second-step merger.  According to public filings on 
         Schedule 14D-9, at a meeting of the Paramount Board held on 
         January 12, 1994, the Paramount Board unanimously recommended 
         that stockholders reject the First Viacom-Blockbuster Offer and 
         not tender any of their Shares pursuant to such offer and reaf-
         firmed its recommendation that holders of Shares tender such 
         Shares pursuant to the Offer as such Offer existed on the date 
         thereof.
         
                   On January 18, 1994, Viacom increased the consider-
         ation to be offered pursuant to the Viacom-Blockbuster Offer 
         (the "Second Viacom-Blockbuster Offer") and altered the consid-
         eration to be paid in their contemplated second-step merger.  
         According to public filings on Schedule 14D-9, at a meeting of 
         the Paramount Board held on January 21, 1994, the Paramount 
         Board unanimously recommended that stockholders reject the Of-
         fer as such Offer existed on the date thereof and recommended 
         that stockholders tender their Shares pursuant to the Second 




         
                                       -6-
                                     <PAGE>
<PAGE>





         Viacom-Blockbuster Offer.  By letter to QVC dated January 21, 
         1994, Paramount terminated the QVC Merger Agreement.  On such 
         date, Paramount and Viacom entered into a merger agreement (the 
         "New Viacom-Paramount Merger Agreement").
         
                   Pursuant to the QVC Exemption Agreement, on February 
         1, 1994, QVC notified Paramount that a number of Shares that 
         would satisfy the Minimum Condition of the Offer had not been 
         validly tendered prior to the previously scheduled Expiration 
         Date and that QVC was extending the Expiration Date to 12:00 
         midnight, New York City time, on February 14, 1994.  On Febru-
         ary 1, 1994, Paramount's legal advisor notified QVC that the 
         minimum condition of the Revised Viacom-Blockbuster Offer had 
         not been satisfied and that Viacom was extending the expiration 
         date of its offer to February 14, 1994.
         
                   On February 1, 1994, QVC issued a press release in 
         which it announced that it had extended the Expiration Date to 
         12:00 midnight, New York City time, on Monday, February 14, 
         1994.  As of 12:00 midnight, New York City time, on January 31, 
         1994, approximately 19,037,288 Shares had been tendered in the 
         Offer.  A copy of the press release is attached to the Schedule 
         14D-1 as Exhibit (a)(73), and the foregoing description is 
         qualified in its entirety by reference to such exhibit.
         
         
                   QVC Revised Offer and Second-Step Merger.  QVC has 
         amended its proposal to acquire Paramount by increasing the 
         price to be paid in the Offer for approximately 50.1% of the 
         Shares outstanding from $92 per Share to $104 per Share, to be 
         followed by the QVC Second-Step Merger of Paramount with QVC or 
         its subsidiary, pursuant to the terms of a merger agreement, in 
         which each then outstanding Share (other than Shares held in 
         the treasury of Paramount, Shares owned by QVC or any wholly 
         owned subsidiary of QVC or Paramount and Dissenting Shares) 
         would be converted into the right to receive 1.2361 shares of 
         QVC Common Stock, .2386 shares of QVC Merger Preferred Stock 
         and .32 Warrants.  The terms of the QVC Merger Preferred Stock, 
         the Exchange Debentures issuable in exchange for the QVC Merger 
         Preferred Stock and the Warrants are those described in Section 
         3 of the Second Supplement.  See Section 3 of the Second 
         Supplement.
         
                   QVC and Paramount are now parties to the QVC Exemp-
         tion Agreement which provides, among other things, that, in the 
         event that (1) Paramount's Board of Directors intends to recom-
         mend to the stockholders of Paramount the acceptance of the 







         
                                       -7-
                                     <PAGE>
<PAGE>





         Offer or (2) such number of Shares that would satisfy the Mini-
         mum Condition shall have been validly tendered and not with-
         drawn in the Offer at the Expiration Date and, as of such Expi-
         ration Date, QVC has waived all conditions to the Offer (other 
         than the Minimum Condition, the Rights Condition, the Superma-
         jority Condition, the Section 203 Condition and the Injunction 
         Condition), then QVC shall promptly execute and deliver to the 
         Company the Proposed QVC Merger Agreement (with representations 
         and warranties dated as of the date of execution of such Pro-
         posed QVC Merger Agreement, unless otherwise specified therein, 
         and with such other changes as may be necessary to reflect the 
         terms of the Offer as it then exists, changes in the consider-
         ation offered under the executed Proposed QVC Merger Agreement 
         and changes related thereto) and Paramount will execute the 
         Proposed QVC Merger Agreement (with representations and warran-
         ties dated as of the date of execution of such Proposed QVC 
         Merger Agreement, unless otherwise specified therein) within 
         one business day of receipt thereof.
         
                   Under the terms of the QVC Exemption Agreement, Para-
         mount has agreed, subject to certain exceptions, that upon de-
         livery by QVC of a Completion Certificate (as defined in the 
         QVC Exemption Agreement), it will take all necessary action to 
         amend the Rights Agreement to make it inapplicable to the Offer 
         and to take all appropriate action so that the restrictions on 
         business combinations in (i) Article XI of Paramount's Certifi-
         cate of Incorporation and (ii) Section 203 of Delaware Law will 
         not apply to the consummation of the Offer.
         
                   The Proposed QVC Merger Agreement provides, among 
         other things, that as soon as practicable after the purchase of 
         Shares pursuant to the Offer, the approval of the QVC Second-
         Step Merger by the stockholders of QVC and Paramount and the 
         satisfaction of the other conditions set forth in the Proposed 
         QVC Merger Agreement, Paramount will be merged with and into 
         QVC or a subsidiary thereof in accordance with the relevant 
         provisions of Delaware Law.  In such event, following consumma-
         tion of the QVC Second-Step Merger, QVC will continue as the 
         surviving corporation (the "Surviving Corporation").
         
                   Alternatively, if counsel to QVC is unable to deliver 
         an opinion, in form and substance reasonably satisfactory to 
         QVC, that the QVC Second-Step Merger will qualify as a reorga-
         nization under section 368(a) of the Internal Revenue Code of 
         1986, as amended, QVC may elect to cause the QVC Second-Step 
         Merger to be effected by causing a subsidiary of QVC to merge 
         with and into Paramount.  In such event, the separate corporate 
         existence of such subsidiary will cease, and Paramount will 
         continue as the Surviving Corporation as a wholly owned subsid-
         iary of QVC.




         
                                       -8-
                                     <PAGE>
<PAGE>





         
                   Based on the terms of the Offer and the Proposed QVC 
         Merger Agreement, it is anticipated that Wachtell, Lipton, 
         Rosen & Katz, special counsel to QVC, will be unable to deliver 
         the opinion referred to in the immediately preceding paragraph.  
         As a result, exchanges of Shares pursuant to the Offer and the 
         QVC Second-Step Merger will be taxable transactions to stock-
         holders of the Company for Federal income tax purposes.  See 
         Section 5 of this Third Supplement.
         
                   QVC intends to provide in the executed Proposed QVC 
         Merger Agreement that at the Effective Time, in the event the 
         Offer has already been consummated, each Share that is issued 
         and outstanding immediately prior to the Effective Time (other 
         than Shares held in the treasury of Paramount, Shares owned by 
         QVC or any wholly owned subsidiary of QVC or Paramount and Dis-
         senting Shares) will be converted into the right to receive the 
         QVC Second-Step Merger Consideration.
         
                   Based on the proposed terms of the QVC Second-Step 
         Merger, appraisal rights will be available to stockholders who 
         have not voted in favor of the QVC Second-Step Merger or con-
         sented thereto in writing and who have properly demanded in 
         writing appraisal of the Shares held by such stockholders in 
         accordance with Delaware Law and who have not withdrawn such 
         demand or otherwise forfeited appraisal rights.
         
                   The terms of the QVC Exemption Agreement and the Pro-
         posed QVC Merger Agreement (which is substantially the same as 
         the QVC Merger Agreement described in the Second Supplement) 
         are more fully described in Section 4 of the Second Supplement.  
         The foregoing summary description is qualified in its entirety 
         by reference to the QVC Exemption Agreement and the Proposed 
         QVC Merger Agreement, each of which has been filed as an ex-
         hibit to the Schedule 14D-1 and is incorporated herein by ref-
         erence.
         
                   4.  Source and Amount of Funds.  The discussion set 
         forth in Section 12 of the Offer to Purchase, Section 7 of the 
         First Supplement and Section 5 of the Second Supplement is 
         hereby amended and supplemented as follows:
         
                   As a result of the increase in the Offer Price, QVC 
         estimates that approximately $6.4 billion will be required to 
         acquire the Minimum Number of Shares pursuant to the Offer.  
         The necessary funds are expected to be provided from the fol-
         lowing sources:  (i) $3.5 billion to be obtained from commit-
         ments to purchase from QVC newly issued shares of QVC Common 
         Stock and QVC Preferred Stock and (ii) up to $3.25 billion in 
         bank financing.




         
                                       -9-
                                     <PAGE>
<PAGE>





         
                   In connection with the Offer, QVC intends to enter 
         into an amendment to the Bank Credit Agreement.  The terms and 
         conditions of the Bank Credit Agreement, as amended (the 
         "Amended Bank Credit Agreement"), will be, except as summarized 
         below, substantially similar to the terms and conditions of the 
         Bank Credit Agreement previously described in the Schedule 14D-
         1 and filed as Exhibit (b)(3) thereto.
         
                   Under the Amended Bank Credit Agreement, each Co-
         Arranger will increase its commitment to $541,666,666.67.  In 
         aggregate, the maximum amount of the Permanent Facilities will 
         be increased $250 million to $3.25 billion by increasing the 
         Term Loan Facility to $2.25 billion.  In addition, the maximum 
         amount of the Tender Offer Facilities will also be increased to 
         $3.25 billion.  The quarterly amortization schedule will remain 
         unchanged except that the final payment on the Term Loans, due 
         December 31, 2000, will be increased to $400 million.  
         
                   The Amended Bank Credit Agreement will require QVC to 
         apply the proceeds of all permitted debt issuances and, with 
         certain specified exceptions, permitted equity issuances to-
         wards mandatory prepayments of principal in the inverse order 
         of maturity until $750 million of the Term Loans shall have 
         been prepaid through the use of proceeds from asset sales and 
         permitted issuances of debt or equity, and thereafter, 75% of 
         the additional proceeds from permitted issuances of debt and 
         equity will be so applied (or will be applied to permanent re-
         ductions of commitments under the Revolving Facilities if the 
         Term Loans have been repaid in full).
         
                   The Amended Bank Credit Agreement will provide that 
         the maximum consolidated leverage ratio will be 6.0:1, reducing 
         to 4.5:1 on and after July 31, 1996.
         
                   The definitions of Applicable Base Rate Margin and 
         Applicable Eurodollar Margin will be amended to be 1.25% and 
         2.25%, respectively, on the Term Loans and Revolving Loans 
         prior to the earlier of BellSouth's investment being converted 
         in full into QVC Common Stock and QVC Preferred Stock or the 
         date the contemplated loan from BellSouth is repaid in full 
         from a permitted issuance of equity undertaken for that pur-
         pose.
         
                   As contemplated in the Amended Bank Credit Agreement, 
         the increased Tender Offer Loan proceeds may be used to raise 
         the cash portion of the Offer to the extent there is a cor-
         responding reduction in the amount of QVC Merger Preferred 
         Stock being offered in connection therewith.  The Amended Bank 





         
                                      -10-
                                     <PAGE>
<PAGE>





         Credit Agreement permits QVC to further increase the cash por-
         tion of the Offer to the extent such increase comes from ad-
         ditional investments by the Cox, Advance, Comcast and BellSouth 
         (the "Equity Investors").  In addition, under certain circum-
         stances, other changes would be permitted to the Offer and the 
         QVC Second-Step Merger.  
         
                   QVC and the Equity Investors have agreed to enter 
         into definitive documentation (the "Definitive Equity Agree-
         ments") with respect to the previously described proposed in-
         vestments by the Equity Investors in QVC.  The previously de-
         scribed proposed investments remain substantially the same ex-
         cept that:  (i) the price per share of QVC Common Stock to be 
         purchased by each of the Equity Investors has been reduced to 
         $52 per share; (ii) the conversion price of the QVC Preferred 
         Stock to be purchased by the Equity Investors and the valuation 
         price of the QVC Common Stock for purposes of determining the 
         Equity Investors' rights to elect directors, have been reduced 
         to $55 per share; and (iii) BellSouth has agreed to purchase an 
         additional $500 million of QVC Common Stock at $42 per share, 
         on the same terms previously described (other than with respect 
         to price per share).  As a result, Comcast, Advance and Cox 
         will each acquire 4,807,692 shares of QVC Common Stock and 
         250,000 shares of QVC Preferred Stock for a purchase price of 
         $500 million, and BellSouth will acquire 31,135,531 shares of 
         QVC Common Stock and 250,000 shares of QVC Preferred Stock for 
         a purchase price of $2 billion.  In addition to the foregoing 
         changes, the terms of the QVC Preferred Stock have been revised 
         to provide that such stock will be redeemable during the first 
         two years of the permitted redemption period only if the clos-
         ing price per Share of QVC Common Stock exceeds $85.28 for a 
         specified period of time.
         
                   The obligation of QVC and each of the Equity Inves-
         tors to consummate the proposed equity investments will be sub-
         ject to certain conditions, including (i) the parties having 
         performed and complied in all material respects with all of 
         their agreements, obligations and conditions under the Defini-
         tive Equity Agreements, (ii) the accuracy in all material re-
         spects of the representations and warranties made by the par-
         ties in the Definitive Equity Agreements, (iii) the absence of 
         any orders enjoining or restraining the transactions contem-
         plated by the Definitive Equity Agreements, or certain related 
         agreements, or certain other pending or threatened actions, 
         proceedings, orders, decrees or injunctions inconsistent with 
         the transactions contemplated by such agreements, (iv) QVC hav-
         ing accepted for payment 50.1% of the Shares pursuant to the 
         Offer, (v) the availability of sufficient funds to consummate 
         the Offer and the QVC Second-Step Merger, (vi) the absence of 
         any defaults or events of default under the Amended Bank Credit 




         
                                      -11-
                                     <PAGE>
<PAGE>





         Agreement, (vii) certain additional conditions specific to 
         BellSouth's investment and (viii) certain other customary con-
         ditions.  The Definitive Equity Agreements will apply to the 
         Offer and the QVC Second-Step Merger as contemplated by this 
         Third Supplement.
         
                   As set forth in the Definitive Equity Agreements, 
         prior to certain necessary stockholder and/or regulatory ap-
         provals, Comcast, Advance and Cox may acquire non-voting stock 
         in lieu of their contemplated investments.  As previously de-
         scribed in the Offer, until the satisfaction of certain regula-
         tory and other requirements, the funds otherwise to be provided 
         by BellSouth's purchase of QVC Common Stock and QVC Preferred 
         Stock will be provided through the contribution by a subsidiary 
         of BellSouth of $2 billion to a partnership formed with a sub-
         sidiary of QVC for the purpose of making a loan to QVC in the 
         amount of the BellSouth subsidiary's contribution.
         
                   5.  Certain Tax Consequences.  The discussion set 
         forth in Section 5 of the Offer to Purchase, Section 2 of the 
         First Supplement and Section 6 of the Second Supplement is 
         hereby amended and supplemented as follows:
         
                   As discussed in this Third Supplement, it is antici-
         pated that exchanges of Shares pursuant to the Offer or the QVC 
         Second-Step Merger will be taxable transactions for Federal 
         income tax purposes.  A Paramount stockholder who holds Shares 
         as a capital asset and who exchanges Shares for cash in the 
         Offer or for QVC Common Stock, QVC Merger Preferred Stock and 
         Warrants in the QVC Second-Step Merger will recognize capital 
         gain or loss for Federal income tax purposes equal to the 
         difference between the fair market value of the QVC Common 
         Stock, QVC Merger Preferred Stock and Warrants received and 
         such Paramount stockholder's tax basis in the Shares exchanged 
         therefor.  A Paramount stockholder who exchanges Shares in the 
         QVC Second-Step Merger will include the fair market value of 
         the Warrants received, in addition to the fair market value of 
         the QVC Common Stock and the QVC Merger Preferred Stock re-
         ceived, in the amount realized by such stockholder for purposes 
         of computing the amount of capital gain or loss recognized by 
         such stockholder.  Such stockholder will have a tax basis in 
         the QVC Common Stock, QVC Merger Preferred Stock and Warrants 
         received equal to their fair market value.  The holding period 
         for the QVC Common Stock, QVC Merger Preferred Stock and 
         Warrants will commence on the day after the QVC Second-Step 
         Merger.
         
                   6.  Price Range of Shares; Dividends.  The discussion 
         set forth in Section 6 of the Offer to Purchase, Section 3 of 
         the First Supplement and Section 7 of the Second Supplement is 
         hereby supplemented as follows:
         
                   According to publicly available sources, Paramount 
         paid a cash dividend of $.20 per Share on January 14, 1994.  
         The high and low sales prices per Share on the NYSE as reported 
         
                                      -12-
                                     <PAGE>
<PAGE>





         by the Dow Jones News Service for the current quarter through 
         January 31, 1994, were $83-1/2 and $73-1/2, respectively.  On 




















































         
                                      -13-
                                     <PAGE>
<PAGE>





         January 31, 1994, the closing price per Share reported on the 
         NYSE was $79-5/8.  On January 31, 1994, the closing price per 
         share of QVC Common Stock reported on the NASDAQ was $44.  
         Stockholders are urged to obtain current market quotations for 
         the Shares and for QVC Common Stock.
         
                   7.  Miscellaneous.  QVC, Comcast and BellSouth, as 
         applicable, have filed with the Commission amendments to the 
         Schedule 14D-1 pursuant to Rule 14d-3 of the General Rules and 
         Regulations under the Exchange Act furnishing certain addi-
         tional information with respect to the Offer, and may file fur-
         ther amendments thereto.  The Tender Offer Statement on Sched-
         ule 14D-1 and any and all amendments thereto, including exhib-
         its, may be examined and copies may be obtained from the Com-
         mission in the same manner as described in Section 8 of the 
         Offer to Purchase with respect to information concerning Para-
         mount (except that the amendments will not be available at the 
         regional offices of the Commission).
         
                   This document is issued by QVC, Comcast and BellSouth 
         and has been approved by Botts & Company Limited, a Member of 
         FIMBRA, for the purposes of Section 57 of the UK Financial Ser-
         vices Act 1986.
         
                   Except as modified by this Third Supplement, the 
         terms set forth in the Offer to Purchase, the First Supplement, 
         the Second Supplement, the amendments thereto and the related 
         Letters of Transmittal remain applicable in all respects to the 
         Offer and this Third Supplement should be read in conjunction 
         with the Offer to Purchase, the First Supplement, the Second 
         Supplement, the amendments thereto and all related Letters of 
         Transmittal.
         
                                       QVC NETWORK, INC.
         
         February 1, 1994
         

















         
                                      -14-
                                     <PAGE>
<PAGE>





                   Facsimile copies of the Letter of Transmittal, prop-
         erly completed and duly executed, will be accepted.  The Letter 
         of Transmittal, certificates for Shares and Rights and any 
         other required documents should be sent or delivered by each 
         stockholder of Paramount or his broker, dealer, commercial 
         bank, trust company or other nominee to the Depositary at one 
         of its addresses set forth below:
         
                        The Depositary for the Offer is:
         
                        IBJ Schroder Bank & Trust Company
                                 (212) 858-2103
         {*prest12-P}
     <TABLE>
     <CAPTION>
                By Mail:                  By Facsimile:       By Hand or Overnight Delivery:
     <S>                              <C>                        <C>        
               P.O. Box 84               (212) 858-2611              One State Street
          Bowling Green Station       Attn: Reorganization       New York, New York 10004
      New York, New York 10274-0084   Operations Department      Attn: Securities Transfer
          Attn: Reorganization                                     Window, Subcellar One
          Operations Department         Confirm Facsimile
                                          by Telephone:
                                         (212) 858-2103
     </TABLE>
     {*HPcour10-P}
                   Questions and requests for assistance may be directed 
         to the Information Agent or the Dealer Manager at their respec-
         tive addresses and telephone numbers listed below.  Additional 
         copies of this Third Supplement, the Letter of Transmittal and 
         other tender offer materials may be obtained from the Informa-
         tion Agent as set forth below, and will be furnished promptly 
         at QVC's expense.  You may also contact your broker, dealer, 
         commercial bank, trust company or other nominee for assistance 
         concerning the Offer.
         
                     The Information Agent for the Offer is:
         
                              D.F. KING & CO., INC.
         
                 77 Water Street                     37 Sun Street
            New York, New York 10005           London, England EC2M 2PY
            (212) 269-5550 (Collect)           44 71 247 8263 (Collect)
           (800) 669-5550 (Toll-Free)
         
                        The Dealer Manager for the Offer is:
         
                                  ALLEN & COMPANY
                                    INCORPORATED
         
                                  711 Fifth Avenue
                              New York, New York 10022
                                   (212) 339-2470

         
                                     <PAGE>










                              LETTER OF TRANSMITTAL
                        To Tender Shares of Common Stock
             (Including the Associated Common Stock Purchase Rights)
                                       of
                          Paramount Communications Inc.
           Pursuant to the Offer to Purchase dated October 27, 1993, 
                 the Supplement thereto dated November 12, 1993,
             the Second Supplement thereto dated December 23, 1993,
                                       and
                              the Third Supplement
                         thereto dated February 1, 1994
                                       by
                                QVC Network, Inc.
         
                                                 
         
             THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS WILL
            EXPIRE AT 12:00 MIDNIGHT, NEW YORK CITY TIME, ON MONDAY,
                FEBRUARY 14, 1994, UNLESS THE OFFER IS EXTENDED.
         
                                                 
         
                        The Depositary for the Offer is:
         
                        IBJ SCHRODER BANK & TRUST COMPANY
                                 (212) 858-2103
         
         {*prest12-P}
   <TABLE>
       <S>                         <C>                        <C>
             By Mail:                  By Facsimile:          By Hand or Overnight Delivery:
            P.O. Box 84               (212) 858-2611                 One State Street
       Bowling Green Station       Attn:  Reorganization         New York, New York  10004
        New York, New York         Operations Department        Attn:  Securities Transfer
            10274-0084                                             Window, Subcellar One
       Attn:  Reorganization
       Operations Department         Confirm Facsimile
                                       by Telephone:
                                      (212) 858-2103
   </TABLE>
   {*HPcour10-P}
                   DELIVERY OF THIS LETTER OF TRANSMITTAL TO AN ADDRESS 
         OTHER THAN AS SET FORTH ABOVE OR TRANSMISSIONS OF INSTRUCTIONS 
         VIA A FACSIMILE TRANSMISSION TO A NUMBER OTHER THAN AS SET 
         FORTH ABOVE WILL NOT CONSTITUTE A VALID DELIVERY.
         
                   THE INSTRUCTIONS ACCOMPANYING THIS LETTER OF TRANS-
         MITTAL SHOULD BE READ CAREFULLY BEFORE THIS LETTER OF TRANSMIT-
         TAL IS COMPLETED. 
         
                   This third revised Letter of Transmittal or the pre-
         viously circulated original (pink), revised (blue) or second 
         revised (blue) Letters of Transmittal is to be completed by 
         
         
                                     <PAGE>
<PAGE>







         stockholders either if certificates for Shares and/or Rights 
         (each as defined below) are to be forwarded herewith or, unless 
         an Agent's Message (as defined in the Offer to Purchase) is 
         utilized, if tenders of Shares and/or Rights are to be made by 
         book-entry transfer to an account maintained by IBJ Schroder 
         Bank & Trust Company (the "Depositary") at The Depository Trust 
         Company ("DTC"), Midwest Securities Trust Company ("MSTC") or 
         Philadelphia Depository Trust Company ("PDTC") (each a "Book-
         Entry Transfer Facility" and collectively referred to as the 
         "Book-Entry Transfer Facilities"), pursuant to the procedures 
         set forth in Section 3 of the Offer to Purchase, dated October 
         27, 1993 (the "Offer to Purchase").  Stockholders who tender 
         Shares or Rights by book-entry transfer are referred to herein 
         as "Book-Entry Stockholders."  Holders of shares will be re-
         quired to tender one Right for each Share tendered in order to 
         effect a valid tender of such Share.  If the Distribution Date 
         (as defined in the Offer to Purchase) does not occur prior to 
         the Expiration Date (as defined in the Third Supplement to the 
         Offer to Purchase dated February 1, 1994), a tender of Shares 
         will also constitute a tender of the associated Rights.  If the 
         Distribution Date occurs and the certificates representing 
         Rights ("Rights Certificates") are distributed by Paramount to 
         holders of Shares prior to the time a holder's Shares are ten-
         dered pursuant to the Offer, in order for Rights (and the cor-
         responding Shares) to be validly tendered, Rights Certificates 
         representing a number of Rights equal to the number of Shares 
         tendered must be delivered to the Depositary or, if available, 
         a Book-Entry Confirmation (as defined in the Offer to Purchase) 
         must be received by the Depositary with respect thereto.  If 
         the Distribution Date occurs and Rights Certificates are not 
         distributed prior to the time Shares are tendered pursuant to 
         the Offer, Rights may be tendered prior to a stockholder re-
         ceiving Rights Certificates by use of the guaranteed delivery 
         procedure described in Section 3 of the Offer to Purchase.  In 
         any case, a tender of Shares constitutes an agreement by the 
         tendering stockholder to deliver Rights Certificates represent-
         ing a number of Rights equal to the number of Shares tendered 
         pursuant to the Offer to the Depositary within five business 
         days after the date Rights Certificates are distributed.  QVC 
         reserves the right to require that the Depositary receive 
         Rights Certificates, or a Book-Entry Confirmation, if avail-
         able, with respect to such Rights, prior to accepting the re-
         lated Shares for payment pursuant to the Offer if the Distribu-
         tion Date occurs prior to the Expiration Date.
         
                   Holders of Shares and Rights whose certificates for 
         such Shares (the "Share Certificates") or, if applicable, 
         Rights Certificates, are not immediately available (including, 
         if the Distribution Date has occurred, because Rights Certifi-
         cates have not yet been distributed), or who cannot deliver 
         
                                       -2-
                                     <PAGE>
<PAGE>







         their Share Certificates or, if applicable, their Rights Cer-
         tificates, and all other required documents to the Depositary 
         on or prior to the Expiration Date or who cannot complete the 
         procedures for book-entry transfer on a timely basis, must ten-
         der their Shares and Rights according to the guaranteed deliv-
         ery procedures set forth in Section 3 of the Offer to Purchase.  
         See Instruction 2.  Delivery of documents to a Book-Entry 
         Transfer Facility does not constitute delivery to the Deposi-
         tary.
         
         NOTE:     SIGNATURES MUST BE PROVIDED ON THE INSIDE BACK COVER 
                   AND BACK COVER.  PLEASE READ THE ACCOMPANYING IN-
                   STRUCTIONS CAREFULLY.





































         
                                       -3-
                                     <PAGE>
<PAGE>

           
         | |  CHECK HERE IF SHARES ARE BEING DELIVERED BY BOOK-ENTRY TRANSFER 
              MADE  TO  AN  ACCOUNT  MAINTAINED  BY  THE  DEPOSITARY  WITH  A 
              BOOK-ENTRY TRANSFER FACILITY AND COMPLETE THE FOLLOWING:
         
         Name of Tendering Institution:                                      
         
         Check Box of Book-Entry Transfer Facility:
           
         | |  The Depository Trust Company
           
         | |  Midwest Securities Trust Company
           
         | |  Philadelphia Depository Trust Company
         
         Account Number:             Transaction Code Number:               
           
         | |  CHECK HERE IF RIGHTS ARE BEING DELIVERED BY BOOK-ENTRY TRANSFER 
              MADE  TO  AN  ACCOUNT  MAINTAINED  BY  THE  DEPOSITARY  WITH  A 
              BOOK-ENTRY TRANSFER FACILITY AND COMPLETE THE FOLLOWING:
         
         Name of Tendering Institution:                                      
         
         Check Box of Book-Entry Transfer Facility:
           
         | |  The Depository Trust Company
           
         | |  Midwest Securities Trust Company
           
         | |  Philadelphia Depository Trust Company
         
         Account Number:             Transaction Code Number:               
           
         | |  CHECK HERE IF SHARES ARE BEING DELIVERED PURSUANT TO  A  NOTICE 
              OF  GUARANTEED  DELIVERY  PREVIOUSLY SENT TO THE DEPOSITARY AND 
              COMPLETE THE FOLLOWING.  PLEASE ENCLOSE  A  PHOTOCOPY  OF  SUCH 
              NOTICE OF GUARANTEED DELIVERY.
         
         Name(s) of Registered Holder(s):                                    
         
         Window Ticket Number (if any):                                      
         
         Date of Execution of Notice of Guaranteed Delivery:                 
         
         Name of Institution which Guaranteed Delivery:                      
           
         | |   CHECK  HERE IF RIGHTS ARE BEING DELIVERED PURSUANT TO A NOTICE 
               OF GUARANTEED DELIVERY PREVIOUSLY SENT TO THE  DEPOSITARY  AND 
               COMPLETE  THE  FOLLOWING.   PLEASE ENCLOSE A PHOTOCOPY OF SUCH 
               NOTICE OF GUARANTEED DELIVERY.
         
         Name(s) of Registered Holder(s):                                    
         
         Window Ticket Number (if any):                                      
         
         Date of Execution of Notice of Guaranteed Delivery:                 
         
         Name of Institution which Guaranteed Delivery:                      




                                     <PAGE>
<PAGE>

         {*HPlpr17L-P}
         <TABLE>
         <CAPTION>
                                                                                                                           
         |                                                                                                                |
         |                                        DESCRIPTION OF SHARES TENDERED                                          |
         |                                                                                                                |
         |                                                           |            Share Certificate(s) and                |
         |      Name(s) and Address(es) of Registered Holder(s)      |                Share(s) Tendered                   |
         |  (Please fill in, if blank, exactly as name(s) appear(s)  |     (Attach additional list, if necessary)         |
         |                 on Share Certificate(s))                  |                                                    |
                                                                        <S>            <C>                   <C>
         |                                                           |                 |  Total Number of  |              |
         |                                                           |                 |Shares Represented |  Number of   |
         |                                                           |   Certificate   |     by Share      |    Shares    |
         |                                                           |    Number(s)*   |  Certificate(s)*  |  Tendered**  |
         |                                                           |                 |                   |              |
         |                                                           |                 |                   |              |
         |                                                           |                 |                   |              |
         |                                                           |                 |                   |              |
         |                                                           |                 |                   |              |
         |                                                           |                 |                   |              |
         |                                                           |    Total Shares |                   |              |
         |  * Need not be completed by Book-Entry Stockholders.                                                           |
         | ** Unless otherwise indicated, it will be assumed that all Shares described above are being tendered.          |
         |    See Instruction 4.                                                                                          |
         |                                                                                                                |
         </TABLE>
         
         <TABLE>
         <CAPTION>
                                                                                                                           
         |                                                                                                                |
         |                                        DESCRIPTION OF SHARES TENDERED*                                         |
         |                                                                                                                |
         |                                                           |            Rights Certificate(s) and               |
         |      Name(s) and Address(es) of Registered Holder(s)      |                 Rights Tendered                    |
         |  (Please fill in, if blank, exactly as name(s) appear(s)  |     (Attach additional list, if necessary)         |
         |                 on Rights Certificate(s))                 |                                                    |
                                                                        <S>            <C>                   <C>
         |                                                           |                 |  Total Number of  |              |
         |                                                           |     Rights      |Rights Represented |  Number of   |
         |                                                           |   Certificate   |     by Rights     |    Rights    |
         |                                                           |   Number(s)**   |  Certificate(s)** |  Tendered*** |
         |                                                           |                 |                   |              |
         |                                                           |                 |                   |              |
         |                                                           |                 |                   |              |
         |                                                           |                 |                   |              |
         |                                                           |                 |                   |              |
         |                                                           |                 |                   |              |
         |                                                           |    Total Rights |                   |              |
         |    * If the tendered Rights are represented by separate certificates, complete the certificate numbers of such |
         |      Rights Certificates.  Stockholders tendering Rights which are not represented by separate certificates    |
         |      should retain a copy of this Letter of Transmittal in order to accurately complete a Letter of Transmittal|
         |      if Rights Certificates are received.                                                                      |
         |   ** Need not be completed by Book-Entry Stockholders.                                                         |
         |  *** Unless otherwise indicated, it will be assumed that all Rights represented by certificates delivered to   |
         |      the Depositary are being tendered.  See Instruction 4.                                                    |
         |                                                                                                                |
         </TABLE>
         {*HPcour10-P}

                                     <PAGE>
<PAGE>







         Ladies and Gentlemen:
         
                   The undersigned hereby tenders to QVC Network, Inc., 
         a Delaware corporation ("QVC"), the above described shares of 
         Common Stock, par value $1.00 per share (the "Shares"), of 
         Paramount Communications Inc., a Delaware corporation ("Para-
         mount"), and the associated Common Stock Purchase Rights (the 
         "Rights") issued pursuant to the Rights Agreement, dated as of 
         September 7, 1988, between Paramount and Chemical Bank, as 
         Rights Agent, as amended (the "Rights Agreement"), at a price 
         of $104 per Share (and associated Right), net to the seller in 
         cash, without interest thereon, upon the terms and subject to 
         the conditions set forth in the Offer to Purchase, dated 
         October 27, 1993 (the "Offer to Purchase"), as amended and 
         supplemented by the Supplement, dated November 12, 1993 (the 
         "First Supplement"), the Second Supplement, dated December 23, 
         1993 (the "Second Supplement"), the Third Supplement thereto, 
         dated February 1, 1994 (the "Third Supplement" and, together 
         with the First Supplement and the Second Supplement, the 
         "Supplements"), receipt of which is hereby acknowledged, the 
         amendments thereto and in this Letter of Transmittal (which, 
         together with the Offer to Purchase, the Supplements, the 
         amendments thereto and the related Letters of Transmittal, con-
         stitute the "Offer").  Unless the context otherwise requires, 
         all references to Shares shall include the Rights, and all ref-
         erences to the Rights shall include all benefits that may inure 
         to the holders of Rights pursuant to the Rights Agreement.  The 
         undersigned understands that QVC reserves the right to transfer 
         or assign, in whole or from time to time in part, to one or 
         more of its subsidiaries or affiliates the right to purchase 
         all or any portion of the Shares and Rights tendered pursuant 
         to the Offer.
         
                   Subject to, and effective upon, acceptance for pay-
         ment of and payment for the Shares and Rights tendered herewith 
         in accordance with the terms and subject to the conditions of 
         the Offer, the undersigned hereby sells, assigns, and transfers 
         to, or upon the order of, QVC all right, title and interest in 
         and to all of the Shares and Rights that are being tendered 
         hereby and any and all dividends on the Shares (other than 
         regular quarterly cash dividends, not in excess of $.20 per 
         Share, having a customary and usual record date) or any distri-
         bution (including, without limitation, the issuance of ad-
         ditional Shares pursuant to a stock dividend or stock split, 
         the issuance of other securities or the issuance of rights 
         (other than the separation of the Rights from the Shares) for 
         the purchase of any securities) with respect to the Shares or 
         Rights (other than the Redemption Price (as defined in the Of-
         fer to Purchase)) that is declared or paid by Paramount on or 
         after October 26, 1993 and is payable or distributable to 
         
                                     <PAGE>
<PAGE>







         stockholders of record on a date prior to the transfer into the 
         name of QVC or its nominees or transferees on Paramount's stock 
         transfer records of the Shares and Rights purchased pursuant to 
         the Offer (except that if the Rights are redeemed by the Para-
         mount Board of Directors, tendering stockholders who are hold-
         ers of record as of the applicable record date will be entitled 
         to receive and retain the Redemption Price) (a "Distribution"), 
         and constitutes and irrevocably appoints the Depositary the 
         true and lawful agent, attorney-in-fact and proxy of the under-
         signed to the full extent of the undersigned's rights with re-
         spect to such Shares and Rights (and any Distributions) with 
         full power of substitution (such power of attorney and proxy 
         being deemed to be an irrevocable power coupled with an inter-
         est), to (a) deliver Share Certificates and Rights Certificates 
         (and any Distributions), or transfer ownership of such Shares 
         or Rights on the account books maintained by the Book-Entry 
         Transfer Facilities, together in either such case with all ac-
         companying evidences of transfer and authenticity, to or upon 
         the order of QVC upon receipt by the Depositary, as the 
         undersigned's agent, of the purchase price, (b) present such 
         Shares and Rights (and any Distributions) for transfer on the 
         books of Paramount and (c) receive all benefits and otherwise 
         exercise all rights of beneficial ownership of such Shares and 
         Rights (and any Distributions), all in accordance with the 
         terms of the Offer.
         
                   The undersigned understands that if the Distribution 
         Date (as defined in the Offer to Purchase) has occurred and 
         Rights Certificates have been distributed to holders of Shares 
         prior to the time Shares are tendered herewith, in order for 
         Rights (and the corresponding Shares) to be validly tendered, 
         Rights Certificates representing a number of Rights equal to 
         the number of Shares being tendered herewith must be delivered 
         to the Depositary or, if available, a Book-Entry Confirmation 
         (as defined in Instruction 2) must be received by the Deposi-
         tary with respect thereto.  If the Distribution Date has oc-
         curred and Rights Certificates have not been distributed prior 
         to the time Shares and Rights are tendered herewith, the under-
         signed agrees to deliver Rights Certificates representing a 
         number of Rights equal to the number of Shares tendered here-
         with to the Depositary within five business days after the date 
         such Rights Certificates are distributed.  The undersigned un-
         derstands that QVC reserves the right to require that the De-
         positary receive Rights Certificates, or a Book-Entry Confirma-
         tion, if available, with respect to such Rights, prior to ac-
         cepting Shares for payment, if the Distribution Date occurs 
         prior to the Expiration Date.  In that event, payment for 
         Shares tendered and accepted for payment pursuant to the Offer 
         will be made only after timely receipt by the Depositary of, 
         among other things, such Rights Certificates.
         
                                     <PAGE>
<PAGE>







         
                   The undersigned hereby irrevocably appoints William 
         F. Costello and Neal S. Grabell, and each of them, the 
         attorneys-in-fact and proxies of the undersigned, each with 
         full power of substitution, to vote in such manner as each such 
         attorney and proxy or his substitute shall, in his sole discre-
         tion, deem proper, and otherwise act (including pursuant to 
         written consent) with respect to all of the Shares and Rights 
         tendered hereby which have been accepted for payment by QVC 
         prior to the time of such vote or action (and any Distribu-
         tions) which the undersigned is entitled to vote at any meeting 
         of stockholders (whether annual or special and whether or not 
         an adjourned meeting) of Paramount, or by written consent in 
         lieu of such meeting, or otherwise.  This power of attorney and 
         proxy is coupled with an interest in Paramount and in the 
         Shares and Rights and is irrevocable and is granted in consid-
         eration of, and is effective upon, the acceptance for payment 
         of such Shares and Rights by QVC in accordance with the terms 
         of the Offer.  Such acceptance for payment shall revoke, with-
         out further action, any other power of attorney or proxy 
         granted by the undersigned at any time with respect to such 
         Shares and Rights (and any Distributions) and no subsequent 
         powers of attorney or proxies will be given (and if given will 
         be deemed not to be effective) with respect thereto by the un-
         dersigned.  The undersigned understands that QVC reserves the 
         right to require that, in order for Shares and Rights to be 
         deemed validly tendered, immediately upon QVC's acceptance for 
         payment of such Shares and Rights, QVC is able to exercise full 
         voting rights with respect to such Shares, Rights and other 
         securities, including voting at any meeting of stockholders.
         
                   The undersigned hereby represents and warrants that 
         the undersigned has full power and authority to tender, sell, 
         assign and transfer the Shares and Rights tendered hereby (and 
         any Distributions) and that, when the same are accepted for 
         payment by QVC, QVC will acquire good, marketable and unencum-
         bered title thereto, free and clear of all liens, restrictions, 
         charges and encumbrances and the same will not be subject to 
         any adverse claim.  The undersigned, upon request, will execute 
         and deliver any additional documents deemed by the Depositary 
         or QVC to be necessary or desirable to complete the sale, as-
         signment and transfer of the Shares and Rights tendered hereby 
         (and any Distributions).  In addition, the undersigned shall 
         promptly remit and transfer to the Depositary for the account 
         of QVC any and all other Distributions in respect of the Shares 
         and Rights tendered hereby, accompanied by appropriate documen-
         tation of transfer and, pending such remittance or appropriate 
         assurance thereof, QVC shall be entitled to all rights and 
         privileges as owner of any such Distributions, and may withhold 
         the entire purchase price or deduct from the purchase price of 
         
                                     <PAGE>
<PAGE>







         Shares and Rights tendered hereby the amount or value thereof, 
         as determined by QVC in its sole discretion.
         
                   All authority herein conferred or herein agreed to be 
         conferred shall not be affected by, and shall survive, the 
         death or incapacity of the undersigned and any obligation of 
         the undersigned hereunder shall be binding upon the heirs, ex-
         ecutors, administrators, legal representatives, successors and 
         assigns of the undersigned.  Except as stated in the Offer to 
         Purchase, the First Supplement, the Second Supplement and the 
         Third Supplement, this tender is irrevocable.
         
                   The undersigned understands that tenders of Shares 
         and Rights pursuant to any one of the procedures described in 
         Section 3 of the Offer to Purchase and in the instructions 
         hereto will constitute a binding agreement between the under-
         signed and QVC upon the terms and subject to the conditions of 
         the Offer.
         
                   Unless otherwise indicated herein under "Special Pay-
         ment Instructions," please issue the check for the purchase 
         price and/or return any Share Certificates or Rights Certifi-
         cates not tendered or accepted for payment in the name(s) of 
         the undersigned.  Similarly, unless otherwise indicated under 
         "Special Delivery Instructions," please mail the check for the 
         purchase price and/or return any Share Certificates or Rights 
         Certificates not tendered or accepted for payment (and ac-
         companying documents, as appropriate) to the undersigned at the 
         address shown below the undersigned's signature.  In the event 
         that both the "Special Delivery Instructions" and the "Special 
         Payment Instructions" are completed, please issue the check for 
         the purchase price and/or return any Share Certificates or 
         Rights Certificates not tendered or accepted for payment in the 
         name(s) of, and deliver said check and/or return certificates 
         to, the person or persons so indicated.  Stockholders tendering 
         Shares or Rights by book-entry transfer may request that any 
         Shares or Rights not accepted for payment be returned by cred-
         iting such account maintained at such Book-Entry Transfer Fa-
         cility as such stockholder may designate by making an appropri-
         ate entry under "Special Payment Instructions."  The under-
         signed recognizes that QVC has no obligation pursuant to the 
         "Special Payment Instructions" to transfer any Shares and 
         Rights from the name of the registered holder thereof if QVC 
         does not accept for payment any of such Shares and Rights.






         
                                     <PAGE>
<PAGE>







         {*HPlpr17L-P}
   <TABLE>
   <CAPTION>
                                                                                                                                  
   |              SPECIAL PAYMENT INSTRUCTIONS                  |   |                SPECIAL DELIVERY INSTRUCTIONS               |
   |           (See Instructions 1, 5, 6 and 7)                 |   |              (See Instructions 1, 5, 6 and 7)              |
      <S>                                                              <C>
   |                                                            |   |                                                            |
   |      To be completed ONLY if Share Certificates and/or     |   |      To be completed ONLY if Share Certificates and/or     |
   |  Rights Certificates not tendered or not purchased and/or  |   |  Rights Certificates not tendered or not purchased and/or  |
   |  the check for the purchase price of Shares and/or Rights  |   |  the check for the purchase price of Shares and/or Rights  |
   |  purchased are to be issued in the name of someone other   |   |  purchased are to be sent to someone other than the        |
   |  than the undersigned, or if Shares and/or Rights tendered |   |  undersigned, or to the undersigned at an address other    |
   |  by book-entry transfer which are not purchased are to be  |   |  than that shown on the front cover.                       |
   |  returned by credit to an account maintained at a Book-    |   |                                                            |
   |  Entry Transfer Facility other than that designated on     |   |                                                            |
   |  the front cover.                                          |   |                                                            |
   |                                                            |   |  Mail check and/or certificates to:                        |
   |  Issue check and/or certificates to:                       |   |                                                            |
   |                                                            |   | Name:                                                      |
   |  Name:                                                     |   |                       (Please Print)                       |
   |                       (Please Print)                       |   |                                                            |
   |                                                            |   |                                                            |
   |                                                            |   |  Address:                                                  |
   |  Address:                                                  |   |                                                            |
   |                                                            |   |                                                            |
   |                                                            |   |                                                            |
   |                                                            |   |                                                            |
   |                                                            |   |                     (Include Zip Code)                     |
   |                      (Include Zip Code)                    |   |                                                            |
   |                                                            |   |                                                            |
   |                                                            |   |      (Taxpayer Identification or Social Security No.)      |
   |      (Taxpayer Identification or Social Security No.)      |   |                                                            |
   |          (See Substitute Form W-9 on Back Cover)           |   |                                                            |
   |                                                            |   |                                                            |
   |                                                            |   |                                                            |
   |  |  | Credit unpurchased Shares and/or Rights tendered     |   |                                                            |
   |       by book-entry transfer to the Book-Entry Transfer    |   |                                                            |
   |       Facility account set forth below:                    |   |                                                            |
   |                                                            |   |                                                            |
   |                                                            |   |                                                            |
   |  |  | DTC                 |  | MSTC             |  | PDTC  |   |                                                            |
   |                                                            |   |                                                            |
   |                                                            |   |                                                            |
   |                       (Account Number)                     |   |                                                            |
   |                                                            |   |                                                            |
   </TABLE>
   {*HPcour10-P}


         
                                     <PAGE>
<PAGE>

           SIGN HERE
           (Please Complete Substitute Form 
           W-9 on Reverse Side)                                        
           
            ----------------------------------------------------------
            ----------------------------------------------------------
           Signature(s) of Owner(s)                                     
           
           Dated:                                                      
                (Must be signed by the registered holder(s) exactly as 
           name(s) appear(s) on the Share Certificate(s) or Rights 
           Certificate(s) or on a security position listing or by person(s) 
           authorized to become registered holder(s) by certificates and 
           documents transmitted herewith.  If signature is by trustees, 
           executors, administrators, guardians, attorneys-in-fact, officers 
           of corporations or others acting in a fiduciary or representative 
           capacity, please provide the necessary information.  See 
           Instruction 5.)
           
            Name(s):  -----------------------------------------------
                                                                       
                                     (Please Print)                    
                                                                       
            Capacity (Full Title):  --------------------------------
                                                                       
            Address:                                                  
                                                                       
                                                                      
                                                                       
                                                                      
                                 (Include Zip Code)
                                                                       
            Area Code and Telephone Number:                           
                                                                      
            Tax Identification or Social Security No.:                
                  (See Substitute Form W-9 on Reverse Side)            
                                                                       
                             GUARANTEE OF SIGNATURE(S)                 
                    (If Required -- See Instructions 1 and 5)          
           
            Authorized Signature:                                     
                                                                       
            Name:                                                     
                                                                       
            Name of Firm:                                             
                                                                       
            Address:                                                  
                                                                       
                                                                      
                                                                       
                                                                      
                               (Include Zip Code)
                                                                       
            Area Code and Telephone Number:                           
                                                                       
            Dated:                                                     
                                                                       





         
                                     <PAGE>
<PAGE>







                                 INSTRUCTIONS
             Forming Part of the Terms and Conditions of the Offer
         
                   1.  Guarantee of Signatures.  No signature guaran-
         tee on this Letter of Transmittal is required (i) if this 
         Letter of Transmittal is signed by the registered holder 
         (which term, for purposes of this document, shall include any 
         participant in a Book-Entry Transfer Facility whose name ap-
         pears on a security position listing as the owner of Shares 
         or Rights) of the Shares and Rights tendered herewith, unless 
         such holder has completed either the box entitled "Special 
         Delivery Instructions" or the box entitled "Special Payment 
         Instructions" on the inside front cover hereof or (ii) if 
         such Shares or Rights are tendered for the account of a firm 
         that is a bank, broker, dealer, credit union, savings associ-
         ation or other entity which is a member in good standing of 
         the Securities Transfer Agent's Medallion Program (an "Eli-
         gible Institution").  In all other cases, all signatures on 
         this Letter of Transmittal must be guaranteed by an Eligible 
         Institution.  See Instruction 5.
         
                   2.  Delivery of Letter of Transmittal and Certifi-
         cates.  This Letter of Transmittal is to be used either if 
         Share Certificates or Rights Certificates are to be forwarded 
         herewith or, unless an Agent's Message (as defined in the 
         Offer to Purchase) is utilized, if tenders are to be made 
         pursuant to the procedures for tender by book-entry transfer 
         set forth in Section 3 of the Offer to Purchase.  Share Cer-
         tificates, or timely confirmation (a "Book-Entry Confirma-
         tion") of a book-entry transfer of such Shares into the 
         Depositary's account at a Book-Entry Transfer Facility, as 
         well as a Letter of Transmittal (or a facsimile hereof), 
         properly completed and duly executed, with any required sig-
         nature guarantees, or an Agent's Message in the case of a 
         book-entry delivery, and any other documents required by the 
         Letter of Transmittal, must be received by the Depositary at 
         one of its addresses set forth herein prior to the Expiration 
         Date and, unless and until QVC declares that the Rights Con-
         dition (as defined in the Second Supplement) is satisfied, 
         Rights Certificates, or Book-Entry Confirmation of a transfer 
         of Rights into the Depositary's account at a Book-Entry 
         Transfer Facility, if available (together with, if Rights are 
         forwarded separately from Shares, a properly completed and 
         duly executed Letter of Transmittal (or a facsimile hereof) 
         with any required signature guarantee, or an Agent's Message 
         in the case of a book-entry delivery, and any other documents 
         required by the Letter of Transmittal), must be received by 
         the Depositary at one of its addresses set forth herein prior 
         to the Expiration Date or, if later, within five business 
         days after the date such Rights Certificates are distributed.  
         
                                     <PAGE>
<PAGE>







         Stockholders whose Share Certificates or Rights Certificates 
         are not immediately available (including, if the Distribution 
         Date has occurred, because Rights Certificates have not yet 
         been distributed) or who cannot deliver their Share Certifi-
         cates or Rights Certificates and all other required documents 
         to the Depositary prior to the Expiration Date or who cannot 
         complete the procedures for delivery by book-entry transfer 
         on a timely basis may tender their Shares and Rights by prop-
         erly completing and duly executing a Notice of Guaranteed 
         Delivery pursuant to the guaranteed delivery procedures set 
         forth in Section 3 of the Offer to Purchase.  Pursuant to 
         such procedure:  (i) such tender must be made by or through 
         an Eligible Institution; (ii) a properly completed and duly 
         executed Notice of Guaranteed Delivery, substantially in the 
         form made available by QVC, must be received by the Deposi-
         tary on or prior to the Expiration Date; and (iii) the Share 
         Certificates or Rights Certificates (or a Book-Entry Confir-
         mation) representing all tendered Shares or Rights, in proper 
         form for transfer, together with a Letter of Transmittal (or 
         a facsimile thereof), properly completed and duly executed, 
         with any required signature guarantees (or, in the case of a 
         book-entry delivery, an Agent's Message) and any other docu-
         ments required by the Letter of Transmittal, must be received 
         by the Depositary (a) in the case of Shares, within five New 
         York Stock Exchange, Inc. ("NYSE") trading days after the 
         date of execution of such Notice of Guaranteed Delivery or 
         (b) in the case of Rights, within a period ending on the 
         later of (i) five NYSE trading days after the date of execu-
         tion of such Notice of Guaranteed Delivery or (ii) five busi-
         ness days after Rights Certificates are distributed to stock-
         holders by Paramount, all as provided in Section 3 of the 
         Offer to Purchase.  If Share Certificates and Rights Certifi-
         cates are forwarded separately to the Depositary, a properly 
         completed and duly executed Letter of Transmittal (or fac-
         simile thereof) must accompany each such delivery.
         
                   The method of delivery of Share Certificates, 
         Rights Certificates, the Letter of Transmittal and all other 
         required documents is at the option and sole risk of the ten-
         dering stockholder and the delivery will be deemed made only 
         when actually received by the Depositary.  If delivery is by 
         mail, registered mail with return receipt requested, properly 
         insured, is recommended.  In all cases, sufficient time 
         should be allowed to ensure timely delivery.
         
                   No alternative, conditional or contingent tenders 
         will be accepted and no fractional Shares or Rights will be 
         purchased.  All tendering stockholders, by execution of this 
         Letter of Transmittal or facsimile hereof, waive any right to 

         
                                     <PAGE>
<PAGE>







         receive any notice of the acceptance of their Shares and 
         Rights for payment.
         
                   3.  Inadequate Space.  If the space provided herein 
         is inadequate, the certificate numbers and/or the number of 
         Shares and Rights and any other required information should 
         be listed on a separate schedule attached hereto and sepa-
         rately signed on each page thereof in the same manner as this 
         Letter of Transmittal is signed.
         
                   4.  Partial Tenders.  (Not applicable to stockhold-
         ers who tender by book-entry transfer.)  If fewer than all 
         the Shares or Rights evidenced by any certificate submitted 
         are to be tendered, fill in the number of Shares or Rights 
         which are to be tendered in the box entitled "Number of 
         Shares Tendered" or "Number of Rights Tendered" as appro-
         priate.  In such case, new certificate(s) for the remainder 
         of the Shares or Rights that were evidenced by your old 
         certificate(s) will be sent to you, unless otherwise provided 
         in the appropriate box marked "Special Payment Instructions" 
         and/or "Special Delivery Instructions" on this Letter of 
         Transmittal, as soon as practicable after the Expiration 
         Date.  All Shares and Rights represented by certificates de-
         livered to the Depositary will be deemed to have been ten-
         dered unless otherwise indicated.
         
                   5.  Signatures on Letter of Transmittal, Stock Pow-
         ers and Endorsements.  If this Letter of Transmittal is 
         signed by the registered holder(s) of the Shares and Rights 
         tendered hereby, the signature(s) must correspond exactly 
         with the name(s) as written on the face of the certificate(s) 
         without alteration, enlargement or any change whatsoever.
         
                   If any of the Shares or Rights tendered hereby are 
         owned of record by two or more joint owners, all such owners 
         must sign this Letter of Transmittal.
         
                   If any tendered Shares or Rights are registered in 
         different names on several certificates, it will be necessary 
         to complete, sign and submit as many separate Letters of 
         Transmittal as there are different registrations of certifi-
         cates.
         
                   If this Letter of Transmittal or any certificates 
         or stock powers are signed by trustees, executors, adminis-
         trators, guardians, attorneys-in-fact, officers of corpora-
         tions or others acting in a fiduciary or representative ca-
         pacity, such persons should so indicate when signing, and 
         proper evidence satisfactory to QVC of their authority so to 
         act must be submitted.
         
                                     <PAGE>
<PAGE>







         
                   When this Letter of Transmittal is signed by the 
         registered owner(s) of the Shares or Rights listed and trans-
         mitted hereby, no endorsements of certificates or separate 
         stock powers are required unless payment is to be made to or 
         certificates for Shares or Rights not tendered or purchased 
         are to be issued in the name of a person other than the reg-
         istered owner(s).  Signatures on such certificates or stock 
         powers must be guaranteed by an Eligible Institution.
         
                   If this Letter of Transmittal is signed by a person 
         other than the registered owner(s) of the Shares or Rights 
         listed, the certificates must be endorsed or accompanied by 
         appropriate stock powers, in either case signed exactly as 
         the name or names of the registered owner(s) appear(s) on the 
         certificates.  Signatures on such certificates or stock pow-
         ers must be guaranteed by an Eligible Institution.
         
                   6.  Stock Transfer Taxes.  Except as set forth in 
         this Instruction 6, QVC will pay or cause to be paid any 
         stock transfer taxes with respect to the transfer and sale of 
         purchased Shares to it or its order pursuant to the Offer.  
         If, however, payment of the purchase price is to be made to, 
         or if certificates for Shares not tendered or purchased are 
         to be registered in the name of, any person other than the 
         registered holder, or if tendered certificates are registered 
         in the name of any person other than the person(s) signing 
         this Letter of Transmittal, the amount of any stock transfer 
         taxes (whether imposed on the registered holder or such per-
         son) payable on account of the transfer to such person will 
         be deducted from the purchase price unless satisfactory evi-
         dence of the payment of such taxes or exemption therefrom is 
         submitted.
         
                   Except as provided in this Instruction 6, it will 
         not be necessary for Transfer Tax Stamps to be affixed to the 
         certificates listed in this Letter of Transmittal.
         
                   7.  Special Payment and Delivery Instructions.  If 
         a check is to be issued in the name of and/or certificates 
         for unpurchased Shares or Rights are to be returned to a per-
         son other than the signer of this Letter of Transmittal or if 
         a check is to be sent and/or such certificates are to be re-
         turned to someone other than the signer of this Letter of 
         Transmittal or to an address other than that shown on the 
         front cover hereof, the appropriate boxes on this Letter of 
         Transmittal should be completed.  Stockholders tendering 
         Shares or Rights by book-entry transfer may request that 
         Shares or Rights not purchased be credited to such account 
         maintained at such Book-Entry Transfer Facility as such 
         
                                     <PAGE>
<PAGE>







         stockholder may designate hereon.  If no such instructions 
         are given, such Shares or Rights not purchased will be re-
         turned by crediting the account at the Book-Entry Transfer 
         Facility designated above.  See Instruction 1.
         
                   8.  Requests for Assistance or Additional Copies.  
         Requests for assistance may be directed to the Information 
         Agent at its addresses set forth below.  Requests for addi-
         tional copies of the Offer to Purchase, the First Supplement, 
         the Second Supplement, the Third Supplement and this Letter 
         of Transmittal may be directed to the Information Agent or to 
         brokers, dealers, commercial banks or trust companies.
         
                   9.  31% Backup Withholding; Substitute Form W-9.  
         Under U.S. Federal income tax law, a stockholder whose ten-
         dered Shares are accepted for payment is required to provide 
         the Depositary with such stockholder's correct taxpayer iden-
         tification number ("TIN") on Substitute Form W-9 below.  If 
         the Depositary is not provided with the correct TIN, the In-
         ternal Revenue Service may subject the stockholder or other 
         payee to a $50 penalty.  In addition, payments that are made 
         to such stockholder or other payee with respect to Shares or 
         Rights purchased pursuant to the Offer may be subject to 31% 
         backup withholding.
         
                   Certain stockholders (including, among others, all 
         corporations and certain foreign individuals) are not subject 
         to these backup withholding and reporting requirements.  In 
         order for a foreign individual to qualify as an exempt recip-
         ient, the stockholder must submit a Form W-8, signed under 
         penalties of perjury, attesting to that individual's exempt 
         status.  A Form W-8 can be obtained from the Depositary.  See 
         the enclosed "Guidelines for Certification of Taxpayer Iden-
         tification Number on Substitute Form W-9" for more instruc-
         tions.
         
                   If backup withholding applies, the Depositary is 
         required to withhold 31% of any such payments made to the 
         stockholder or other payee.  Backup withholding is not an 
         additional tax.  Rather, the tax liability of persons subject 
         to backup withholding will be reduced by the amount of tax 
         withheld.  If withholding results in an overpayment of taxes, 
         a refund may be obtained from the Internal Revenue Service.
         
                   The box in Part 3 of the Substitute Form W-9 may be 
         checked if the tendering stockholder has not been issued a 
         TIN and has applied for a TIN or intends to apply for a TIN 
         in the near future.  If the box in Part 3 is checked, the 
         stockholder or other payee must also complete the Certificate 
         of Awaiting Taxpayer Identification Number below in order to 
         
                                     <PAGE>
<PAGE>







         avoid backup withholding.  Notwithstanding that the box in 
         Part 3 is checked and the Certificate of Awaiting Taxpayer 
         Identification Number is completed, the Depositary will with-
         hold 31% of all payments made prior to the time a properly 
         certified TIN is provided to the Depositary.
         
                   The stockholder is required to give the Depositary 
         the TIN (e.g., social security number or employer identifica-
         tion number) of the record owner of the Shares or Rights or 
         of the last transferee appearing on the transfers attached 
         to, or endorsed on, the Shares or Rights.  If the Shares or 
         Rights are in more than one name or are not in the name of 
         the actual owner, consult the enclosed "Guidelines for Certi-
         fication of Taxpayer Identification Number on Substitute Form 
         W-9" for additional guidance on which number to report.
         
                   10.  Lost, Destroyed or Stolen Certificates.  If 
         any certificate(s) representing Shares or Rights has been 
         lost, destroyed or stolen, the stockholder should promptly 
         notify the Depositary.  The stockholder will then be in-
         structed as to the steps that must be taken in order to re-
         place the certificate(s).  This Letter of Transmittal and 
         related documents cannot be processed until the procedures 
         for replacing lost or destroyed certificates have been fol-
         lowed.
         
                   Important:  This Letter of Transmittal (or a fac-
         simile copy hereof) or an Agent's Message together with cer-
         tificates or confirmation of book-entry transfer and all 
         other required documents must be received by the Depositary 
         on or prior to the Expiration Date.
         


















         
                                     <PAGE>
<PAGE>

                 TO BE COMPLETED BY ALL TENDERING STOCKHOLDERS
                              (See Instruction 9)
         
    <TABLE>
    <CAPTION>
                                             PAYOR'S NAME:  IBJ SCHRODER BANK & TRUST COMPANY                                     
    
    <S>                              <C>                                                    <C>                   <C>
    |                              | Part 1 -- PLEASE PROVIDE YOUR            |             Social Security Number or           |
    |                              | TIN IN THE BOX AT RIGHT AND              |                Employer ID Number               |
    |                              | CERTIFY BY SIGNING AND DATING            |                                                 |
    |                              | BELOW.                                   |                ___________________              |
    |                              |                                          |                                                 |
    |SUBSTITUTE                    | Part 2 -- Certificates -- Under 
                                    penalties of perjury, I certify that:                      |
    |Form W-9                      | (1) The number shown on this form is my
                        correct Taxpayer Identification Number (or I am wait-  
    |
    |                              |     ing for a number to be issued to me) and                                               |
    |Department of the Treasury    | (2) I am not subject to backup withholding either because:  (a) I am exempt from backup    |
    |Internal Revenue Service      |     withholding, or (b) I have not been notified by the Internal Revenue Service 
                                         (the "IRS")   
                                                           
    |
    |                              |     that I am subject to backup withholding as a result of a failure to report all 
                              interest    
holding as a result of a failure to report all interest                                                                 
    |
    |                              |     or dividends, or (c) the IRS has notified me that I am no longer subject to backup     |
    |                              |     withholding.                                                                           |
    |                              |                                                                                            |
    |Payer's Request for Taxpayer  | Certification Instructions -- You must cross out item (2) above if 
                                   you have been notified by   
                                                                                                   
    |
    |Identification Number ("TIN") | the IRS that you are currently subject to backup withholding because of underreporting     |
    |                              | interest or dividends on your tax return.  However, if after being notified by the IRS that |
    |                              | you were subject to backup withholding you received another notification from the IRS that |
    |                              | you are no longer subject to backup withholding, do not cross out such item (2).           |
    |                              |                                                                                            |
    |                              |                                                                           |  Part 3        |
    |                              | Signature _______________________________ Date _________________          |Awaiting TIN [ ] |
    |                              |                                                                           |                |
    </TABLE>
    NOTE:  FAILURE TO COMPLETE AND RETURN THIS FORM MAY RESULT IN BACKUP 
           WITHHOLDING OF 31% OF ANY PAYMENTS MADE TO YOU PURSUANT TO 
           THE OFFER.  PLEASE REVIEW THE ENCLOSED GUIDELINES FOR 
           CERTIFICATION OF TAXPAYER IDENTIFICATION NUMBER ON SUBSTITUTE 
           FORM W-9 FOR ADDITIONAL DETAILS.
    
           YOU MUST COMPLETE THE FOLLOWING CERTIFICATE IF YOU CHECKED THE 
           BOX IN PART 3 OF SUBSTITUTE FORM W-9.
    
          CERTIFICATE OF AWAITING TAXPAYER IDENTIFICATION NUMBER
         
                I certify under penalties of perjury that a taxpayer 
            identification number has not been issued to me, and either 
            (1) I have mailed or delivered an application to receive a 
            taxpayer identification number to the appropriate Internal 
            Revenue Service Center or Social Security Administration 
            Office or (2) I intend to mail or deliver an application in 
            the near future.  I understand that if I do not provide a 
            taxpayer identification number by the time of payment, 31% of 
            all reportable payments made to me will be withheld , but that 
            such amounts will be refunded to me if I then provide a 
            Taxpayer Identification Number within sixty (60) days.
            
            Signature                            Date             


                                     <PAGE>
<PAGE>





         
              Facsimile copies of the Letter of Transmittal, properly 
         completed and duly executed, will be accepted.  The Letter of 
         Transmittal, certificates for Shares and Rights and any other 
         required documents should be sent or delivered by each stock-
         holder of Paramount or his broker, dealer, commercial bank, 
         trust company or other nominee to the Depositary at one of its 
         addresses set forth below:
         
                        The Depositary for the Offer is:
         
                        IBJ SCHRODER BANK & TRUST COMPANY
                                 (212) 858-2103
         {*prest12-P}
   <TABLE>
   <CAPTION>
   
                By Mail:                    By Facsimile:       By Hand or Overnight Delivery:
     <S>                           <C>                            <C>
               P.O. Box 84                 (212) 858-2611              One State Street
          Bowling Green Station         Attn:  Reorganization      New York, New York  10004
     New York, New York  10274-0084     Operations Department     Attn:  Securities Transfer
          Attn:  Reorganization                                      Window, Subcellar One
          Operations Department    Confirm Facsimile by Telephone:
                                           (212) 858-2103
   </TABLE>
   {*HPcour10-P}
                   Questions and requests for assistance may be directed 
         to the Information Agent or the Dealer Manager at their respec-
         tive addresses and telephone numbers listed below.  Additional 
         copies of the Offer to Purchase, the First Supplement, the Sec-
         ond Supplement, the Third Supplement, this Letter of Trans-
         mittal and other tender offer materials may be obtained from 
         the Information Agent as set forth below, and will be furnished 
         promptly at QVC's expense.  You may also contact your broker, 
         dealer, commercial bank, trust company or other nominee for 
         assistance concerning the Offer.
         
                     The Information Agent for the Offer is:
         
                              D.F. KING & CO., INC.
         
                 77 Water Street                     37 Sun Street
            New York, New York  10005          London, England EC2M 2PY
            (212) 269-5550 (Collect)           44 71 247 8263 (Collect)
           (800) 669-5550 (Toll-Free)
         
         
                      The Dealer Manager for the Offer is:
         
                                 Allen & Company
                                  Incorporated
                                711 Fifth Avenue
                            New York, New York  10022
                                 (212) 339-2470
         
                                     <PAGE>










                          NOTICE OF GUARANTEED DELIVERY
         
                                       for
         
                        Tender of Shares of Common Stock
             (Including the Associated Common Stock Purchase Rights)
         
                                       of
         
                          PARAMOUNT COMMUNICATIONS INC.
         
              This Notice of Guaranteed Delivery or one substantially 
         equivalent hereto must be used to accept the Offer (as defined 
         below) if certificates representing shares of Common Stock, par 
         value $1.00 per share (the "Shares"), of Paramount Communica-
         tions Inc., a Delaware corporation ("Paramount"), or, if appli-
         cable, certificates for the associated Common Stock Purchase 
         Rights (the "Rights") issued pursuant to the Rights Agreement, 
         dated as of September 7, 1988, between Paramount and Chemical 
         Bank, as Rights Agent, as amended (the "Rights Agreement"), are 
         not immediately available (including, if a Distribution Date 
         (as defined in the Offer to Purchase (as defined below)) has 
         occurred, because certificates for Rights have not yet been 
         distributed by Paramount) or time will not permit all required 
         documents to reach IBJ Schroder Bank & Trust Company (the 
         "Depositary") on or prior to the Expiration Date (as defined in 
         the Third Supplement (as defined below)), or the procedures for 
         delivery by book-entry transfer cannot be completed on a timely 
         basis.  This Notice of Guaranteed Delivery may be delivered by 
         hand or sent by facsimile transmission or mail to the Deposi-
         tary.  See Section 3 of the Offer to Purchase.
         
                        The Depositary for the Offer is:
         
                        IBJ SCHRODER BANK & TRUST COMPANY
                                 (212) 858-2103
         {*prest12-P}
       <TABLE>
       <CAPTION>
       
                By Mail:                   By Facsimile:     By Hand or Overnight Delivery:
       <S>                        <C>                           <C> 
              P.O.  Box 84                (212) 858-2611            One State Street
          Bowling Green Station        Attn:  Reorganization    New York, New York 10004
        New York, New York 10274-0084  Operations Department    Attn: Securities Transfer
          Attn: Reorganization                                    Window, Subcellar One
          Operations Department   Confirm Facsimile by Telephone:
                                          (212) 858-2103
       </TABLE>
       {*HPcour10-P}
         
                                     <PAGE>
<PAGE>







              Delivery of this Notice of Guaranteed Delivery to an 
         address other than as set forth above or transmission of in-
         structions via a facsimile transmission to a number other than 
         as set forth above will not constitute a valid delivery.
         
              This Notice of Guaranteed Delivery is not to be used to 
         guarantee signatures.  If a signature on a Letter of Transmit-
         tal is required to be guaranteed by an "Eligible Institution" 
         under the instructions thereto, such signature guarantee must 
         appear in the applicable space provided in the signature box on 
         the Letter of Transmittal.
         
         
         Ladies and Gentlemen:
         
              The undersigned hereby tenders to QVC Network, Inc., a 
         Delaware corporation, upon the terms and subject to the condi-
         tions set forth in the Offer to Purchase, dated October 27, 
         1993 (the "Offer to Purchase"), as amended and supplemented by 
         the Supplement thereto, dated November 12, 1993, the Second 
         Supplement thereto, dated December 23, 1993, and the Third Sup-
         plement thereto, dated February 1, 1994 (the "Third Supple-
         ment"), and in the related Letters of Transmittal, receipt of 
         each of which is hereby acknowledged, and the amendments to the 
         foregoing (which together constitute the "Offer"), the number 
         of Shares and Rights indicated below pursuant to the guaranteed 
         delivery procedures set forth in Section 3 of the Offer to Pur-
         chase.
         {*HPlpr17L-P}
           <TABLE>
           <S>                                                    <C>
           Number of Shares:                                      Name(s) of Record Holder(s):                         
           Number of Rights:                                                                                           
                                                                  Address(es):                                         
           Certificate No(s). (if available):                                                                          
                                                                                                                       
           If Share(s) or Right(s) will be tendered by            Area Code and Telephone Number(s):                   
           book-entrytransfer, check one box.                                                                          
             [] The Depository Trust Company
             [] Midwest Securities Trust Company
             [] Philadelphia Depository Trust Company
           
           Account Number:                                        Signature(s):                                       
           Date:                                                                                                      
                                                                                                                      
           </TABLE>
           {*HPcour10-P}
               THE GUARANTEE ON THE REVERSE SIDE MUST BE COMPLETED


         
                                       -2-
                                     <PAGE>
<PAGE>







                                    GUARANTEE
         
                    (Not to be used for signature guarantee)
         
              The undersigned, a firm that is a bank, broker, dealer, 
         credit union, savings association or other entity which is a 
         member in good standing of the Securities Transfer Agent's 
         Medallion Program, hereby (a) represents that the tender of 
         Shares and/or Rights effected hereby complies with Rule 14e-4 
         under the Securities Exchange Act of 1934, as amended, and 
         (b) guarantees to deliver to the Depositary, at one of its 
         addresses set forth above, the certificates representing all 
         tendered Shares and/or Rights, in proper form for transfer, or 
         a Book-Entry Confirmation (as defined in the Offer to Pur-
         chase), together with a properly completed and duly executed 
         Letter of Transmittal (or facsimile thereof), with any required 
         signature guarantees, or an Agent's Message (as defined in the 
         Offer to Purchase) in the case of a book-entry delivery, and 
         any other documents required by the Letter of Transmittal 
         within (a) in the case of Shares, five New York Stock Exchange, 
         Inc. ("NYSE") trading days after the date of execution of this 
         Notice of Guaranteed Delivery, or (b) in the case of Rights, a 
         period ending on the later of (i) five NYSE trading days after 
         the date of execution of this Notice of Guaranteed Delivery and 
         (ii) five business days after the date certificates for Rights 
         are distributed to holders of Shares by the Rights Agent.
         {*prest12-P}
           <TABLE>
           <S>                                        <C>
           Name of Firm:                                                                   
                                                             (Authorized Signature)
           Address:                                   Title:                              
                                                      Name:                               
                                       (Zip Code)               (Please type or print)
           
           Area Code and                              
           Telephone Number:                          Date:                               
           </TABLE>
           {*HPcour10-P}
              NOTE:  DO NOT SEND CERTIFICATES FOR SHARES OR RIGHTS WITH 
         THIS NOTICE OF GUARANTEED DELIVERY.  CERTIFICATES FOR SHARES OR 
         RIGHTS SHOULD BE SENT WITH YOUR LETTER OF TRANSMITTAL.
         







         
                                       -3-
                                     <PAGE>








                    (Allen & Company Incorporated Letterhead)
         
         
         
                                QVC Network, Inc.
         
                           Has Increased the Price of
                         Its Offer to Purchase for Cash
                        61,657,432 Shares of Common Stock
           (Including the Associated Common Stock Purchase Rights) of
                          Paramount Communications Inc.
                                       to
                               $104 Net Per Share
         
         +-------------------------------------------------------------+
         |   THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS WILL    |
         |   EXPIRE AT 12:00 MIDNIGHT, NEW YORK CITY TIME, ON MONDAY,  |
         |     FEBRUARY 14, 1994, UNLESS THE OFFER IS EXTENDED.        |
         +-------------------------------------------------------------+
                                                        February 1, 1994
         
         To Brokers, Dealers, Commercial Banks,
           Trust Companies and Other Nominees:
         
              We have been appointed by QVC Network, Inc., a Delaware 
         corporation ("QVC"), to act as financial advisor and Dealer 
         Manager in connection with QVC's offer to purchase 61,657,432 
         shares of Common Stock, par value $1.00 per share (the 
         "Shares"), of Paramount Communications Inc., a Delaware corpo-
         ration ("Paramount"), or such greater number of Shares as 
         equals 50.1% of the Shares outstanding plus the number of 
         Shares issuable upon the exercise of the then exercisable stock 
         options, as of the expiration of the Offer, and the associated 
         Common Stock Purchase Rights (the "Rights") issued pursuant to 
         the Rights Agreement, dated as of September 7, 1988, between 
         Paramount and Chemical Bank, as Rights Agent, as amended (the 
         "Rights Agreement"), at a price of $104 per Share (and asso-
         ciated Right), net to the seller in cash, without interest 
         thereon, upon the terms and subject to the conditions set forth 
         in the Offer to Purchase, dated October 27, 1993 (the "Offer to 
         Purchase"), as amended and supplemented by the Supplement 
         thereto, dated November 12, 1993 (the "First Supplement"), the 
         Second Supplement thereto, dated December 23, 1993 (the "Second 
         Supplement") and the Third Supplement thereto, dated February 
         1, 1994 (the "Third Supplement" and together with the First 
         Supplement and the Second Supplement, the "Supplements"), the 
         amendments thereto and in the related Letters of Transmittal 
         (which, together with the Offer to Purchase, the Supplements 
         and the amendments thereto, constitute the "Offer").  Holders 
         of Shares will be required to tender one Right for each Share 
         tendered in order to effect a valid tender of such Share.  If 
         the Distribution Date (as defined in the Offer to Purchase) 
         does not occur prior to the Expiration Date (as defined in the 
         Third Supplement), a tender of Shares will constitute a tender 
         
         
                                     <PAGE>
<PAGE>





         of the associated Rights.  If the Distribution Date occurs and 
         the certificates representing Rights ("Rights Certificates") 
         are distributed by Paramount to holders of Shares prior to the 
         time a holder's Shares are tendered pursuant to the Offer, in 
         order for Rights (and the corresponding Shares) to be validly 
         tendered, Rights Certificates representing a number of Rights 
         equal to the number of Shares tendered must be delivered to the 
         Depositary (as defined below) or, if available, a Book-Entry 
         Confirmation (as defined in the Offer to Purchase) must be 
         received by the Depositary with respect thereto.  If the Dis-
         tribution Date occurs and Rights Certificates are not distrib-
         uted prior to the time Shares are tendered pursuant to the 
         Offer, Rights may be tendered prior to a stockholder receiving 
         Rights Certificates by use of the guaranteed delivery procedure 
         described in Section 3 of the Offer to Purchase.  In any case, 
         a tender of Shares constitutes an agreement by the tendering 
         stockholder to deliver Rights Certificates representing a num-
         ber of Rights equal to the number of Shares tendered pursuant 
         to the Offer to the Depositary within five business days after 
         the date Rights Certificates are distributed.  QVC reserves the 
         right to require that the Depositary receive Rights Certifi-
         cates, or a Book-Entry Confirmation, if available, with respect 
         to such Rights, prior to accepting the related Shares for pay-
         ment pursuant to the Offer, if the Distribution Date occurs 
         prior to the Expiration Date.  Holders of Shares and Rights 
         whose certificates for such Shares (the "Share Certificates") 
         or, if applicable, Rights Certificates, are not immediately 
         available (including, if the Distribution Date has occurred, 
         because Rights Certificates have not yet been distributed), or 
         who cannot deliver their Share Certificates or, if applicable, 
         their Rights Certificates, and all other required documents to 
         the Depositary on or prior to the Expiration Date, or who can-
         not complete the procedures for book-entry transfer on a timely 
         basis, must tender their Shares and Rights according to the 
         guaranteed delivery procedures set forth in Section 3 of the 
         Offer to Purchase.  Unless the context otherwise requires, all 
         references to Shares shall include the Rights, and all refer-
         ences to the Rights shall include all benefits that may inure 
         to holders of Rights pursuant to the Rights Agreement.
         
              Please furnish copies of the enclosed materials to those 
         of your clients for whose accounts you hold Shares or, if 
         applicable, Rights registered in your name or in the name of 
         your nominee.
         
              The Offer is conditioned upon, among other things, at 
         least 61,657,432 Shares, or such greater number of Shares as 
         equals 50.1% of the Shares outstanding plus the number of 
         Shares issuable upon the exercise of the then exercisable stock 
         options, as of the expiration of the Offer, being validly ten-
         dered and not withdrawn prior to the expiration of the Offer.  
         The Offer is also subject to other terms contained in the Offer 
         to Purchase and the Supplements.  See the Introduction and Sec-
         tion 2 of the Third Supplement.
         
         
                                       -2-
                                     <PAGE>
<PAGE>





         
              Enclosed herewith for your information and forwarding to 
         your clients are copies of the following documents:
         
                   1.  The Third Supplement, dated February 1, 1994.
         
                   2.  The third revised (blue) Letter of Transmittal to 
              tender Shares and Rights for your use and for the informa-
              tion of your clients.  Facsimile copies of the third 
              revised (blue) Letter of Transmittal may be used to tender 
              Shares and Rights.
              
                   3. The third revised (blue) Notice of Guaranteed 
              Delivery for Shares and Rights to be used to accept the 
              Offer if certificates for Shares or Rights are not immedi-
              ately available or if such certificates and all other re-
              quired documents cannot be delivered to IBJ Schroder Bank 
              & Trust Company (the "Depositary") by the Expiration Date 
              or if the procedure for book-entry transfer cannot be com-
              pleted by the Expiration Date.
              
                   4.  A printed revised form of the letter which may be 
              sent to your clients for whose accounts you hold Shares 
              registered in your name or in the name of your nominee, 
              with space provided for obtaining such clients' instruc-
              tions with regard to the Offer.
              
                   5.  Guidelines of the Internal Revenue Service for 
              Certification of Taxpayer Identification Number on Substi-
              tute Form W-9.
              
                   6.  A return envelope addressed to the Depositary.
         
              YOUR PROMPT ACTION IS REQUESTED.  WE URGE YOU TO CONTACT 
         YOUR CLIENTS AS PROMPTLY AS POSSIBLE.  PLEASE NOTE THAT THE 
         OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS WILL EXPIRE AT 
         12:00 MIDNIGHT, NEW YORK CITY TIME, ON MONDAY, FEBRUARY 14, 
         1994, UNLESS THE OFFER IS EXTENDED.
         
              In order to accept the Offer, a duly executed and properly 
         completed Letter of Transmittal and any required signature 
         guarantees, or an Agent's Message (as defined in the Offer to 
         Purchase) in connection with a book-entry delivery of Shares or 
         Rights, and any other required documents should be sent to the 
         Depositary and either Share Certificates representing the ten-
         dered Shares (and, if applicable, Rights Certificates repre-
         senting the tendered Rights) should be delivered to the Deposi-
         tary, or such Shares (and, if applicable, tendered Rights) 
         should be tendered by book-entry transfer into the Depositary's 
         account maintained at one of the Book Entry Transfer Facilities 
         (as described in the Offer to Purchase), all in accordance with 
         the instructions set forth in the Letter of Transmittal, the 
         Offer to Purchase and the Supplements.
         
         
         
                                       -3-
                                     <PAGE>
<PAGE>





              If holders of Shares wish to tender, but it is impracti-
         cable for them to forward their Share Certificates or, if ap-
         plicable, Rights Certificates, or other required documents on 
         or prior to the Expiration Date or to comply with the book-
         entry transfer procedures on a timely basis, a tender may be 
         effected by following the guaranteed delivery procedures speci-
         fied in Section 3 of the Offer to Purchase.
         
              QVC will not pay any commissions or fees to any broker, 
         dealer or other person (other than the Dealer Manager and the 
         Information Agent, as described in the Offer to Purchase) for 
         soliciting tenders of Shares pursuant to the Offer.  QVC will, 
         however, upon request, reimburse you for customary clerical and 
         mailing expenses incurred by you in forwarding any of the en-
         closed materials to your clients.  QVC will pay or cause to be 
         paid any stock transfer taxes payable on the transfer of Shares 
         to it, except as otherwise provided in Instruction 6 of the 
         Letter of Transmittal.
         
              Any inquiries you may have with respect to the Offer 
         should be addressed to, and additional copies of the enclosed 
         material may be obtained from, the Dealer Manager or the Infor-
         mation Agent, at their respective addresses and telephone num-
         bers set forth on the back cover of the Offer to Purchase.
         
                                       Very truly yours,
         
                                       ALLEN & COMPANY INCORPORATED
         
         
         
              NOTHING CONTAINED HEREIN OR IN THE ENCLOSED DOCUMENTS 
         SHALL CONSTITUTE YOU OR ANY OTHER PERSON THE AGENT OF QVC, THE 
         DEALER MANAGER, PARAMOUNT, THE DEPOSITARY OR THE INFORMATION 
         AGENT, OR ANY AFFILIATE OF ANY OF THEM, OR AUTHORIZE YOU OR ANY 
         OTHER PERSON TO MAKE ANY STATEMENT OR USE ANY DOCUMENT ON 
         BEHALF OF ANY OF THEM IN CONNECTION WITH THE OFFER OTHER THAN 
         THE ENCLOSED DOCUMENTS AND THE STATEMENTS CONTAINED THEREIN.
















         
         
                                       -4-
                                     <PAGE>










                                QVC Network, Inc.
         
                           Has Increased the Price of
                         Its Offer to Purchase for Cash
                        61,657,432 Shares of Common Stock
             (Including the Associated Common Stock Purchase Rights)
                                       of
                          Paramount Communications Inc.
                                       to
                               $104 Net Per Share
         
         +-------------------------------------------------------------+
         |    THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS WILL   |
         |   EXPIRE AT 12:00 MIDNIGHT, NEW YORK CITY TIME, ON MONDAY,  |
         |       FEBRUARY 14, 1994, UNLESS THE OFFER IS EXTENDED.      |
         +-------------------------------------------------------------+
         
                                                        February 1, 1994
         
         To Our Clients:
         
                   Enclosed for your consideration are the Third Supple-
         ment, dated February 1, 1994 (the "Third Supplement"), to the 
         Offer to Purchase, dated October 27, 1993 (the "Offer to Pur-
         chase"), as amended and supplemented by the Supplement, dated 
         November 12, 1993 (the "First Supplement"), the Second Supple-
         ment, dated December 23, 1993 (the "Second Supplement" and, 
         together with the Third Supplement and the Second Supplement, 
         the "Supplements") and the amendments thereto, and the third 
         revised (blue) Letter of Transmittal (which, together with the 
         Supplements, the Offer to Purchase, the amendments thereto and 
         the related Letters of Transmittal, constitute the "Offer") 
         relating to the offer by QVC Network, Inc., a Delaware corpora-
         tion ("QVC"), to purchase 61,657,432 shares of Common Stock, 
         par value $1.00 per share (the "Shares"), of Paramount Communi-
         cations Inc., a Delaware corporation ("Paramount"), or such 
         greater number of Shares as equals 50.1% of the Shares out-
         standing plus the number of Shares issuable upon the exercise 
         of the then exercisable stock options, as of the expiration of 
         the Offer, and the associated Common Stock Purchase Rights (the 
         "Rights") issued pursuant to the Rights Agreement, dated as of 
         September 7, 1988, between Paramount and Chemical Bank, as 
         Rights Agent, as amended (the "Rights Agreement"), at a price 
         of $104 per Share (and associated Right), net to the seller in 
         cash, without interest thereon, upon the terms and subject to 
         the conditions set forth in the Offer to Purchase, the Sup-
         plements, the amendments thereto and the related Letters of 
         Transmittal.  Holders of Shares will be required to tender one 
         Right for each Share tendered in order to effect a valid tender 
         of such Share.  If the Distribution Date (as defined in the 
         
                                     <PAGE>
<PAGE>







         Offer to Purchase) does not occur prior to the Expiration Date 
         (as defined in the Third Supplement), a tender of Shares will 
         constitute a tender of the associated Rights.  If the Distribu-
         tion Date occurs and the certificates representing Rights 
         ("Rights Certificates") are distributed by Paramount to holders 
         of Shares prior to the time a holder's Shares are tendered pur-
         suant to the Offer, in order for Rights (and the corresponding 
         Shares) to be validly tendered, Rights Certificates represent-
         ing a number of Rights equal to the number of Shares tendered 
         must be delivered to the Depositary (as defined herein) or, if 
         available, a Book-Entry Confirmation (as defined in the Offer 
         to Purchase) must be received by the Depositary with respect 
         thereto.  If the Distribution Date occurs and Rights Certifi-
         cates are not distributed prior to the time Shares are tendered 
         pursuant to the Offer, Rights may be tendered prior to a stock-
         holder receiving Rights Certificates by use of the guaranteed 
         delivery procedure described in Section 3 of the Offer to Pur-
         chase.  In any case, a tender of Shares constitutes an agree-
         ment by the tendering stockholder to deliver Rights Certifi-
         cates representing a number of Rights equal to the number of 
         Shares tendered pursuant to the Offer to the Depositary within 
         five business days after the date Rights Certificates are dis-
         tributed.  QVC reserves the right to require that the Deposi-
         tary receive Rights Certificates, or a Book-Entry Confirmation, 
         if available, with respect to such Rights, prior to accepting 
         the related Shares for payment pursuant to the Offer if the 
         Distribution Date occurs prior to the Expiration Date.  Holders 
         of Shares and Rights whose certificates for such Shares (the 
         "Share Certificates") or, if applicable, Rights Certificates, 
         are not immediately available (including, if the Distribution 
         Date has occurred, because Rights Certificates have not yet 
         been distributed), or who cannot deliver their Share Certifi-
         cates or, if applicable, their Rights Certificates, and all 
         other required documents to the Depositary on or prior to the 
         Expiration Date, or who cannot complete the procedures for 
         book-entry transfer on a timely basis, must tender their Shares 
         and Rights according to the guaranteed delivery procedures set 
         forth in Section 3 of the Offer to Purchase.  Unless the con-
         text otherwise requires, all references to Shares shall include 
         the Rights, and all references to the Rights shall include all 
         benefits that may inure to holders of Rights pursuant to the 
         Rights Agreement.
         







         
                                       -2-
                                     <PAGE>
<PAGE>







                   We are the holder of record of Shares and Rights held 
         by us for your account.  A tender of such Shares and Rights can 
         be made only by us as the holder of record and pursuant to your 
         instructions.  The Letter of Transmittal is furnished to you 
         for your information only and cannot be used by you to tender 
         Shares and Rights held by us for your account.
         
                   Accordingly, we request instructions as to whether 
         you wish to have us tender on your behalf any or all Shares and 
         Rights held by us for your account pursuant to the terms and 
         conditions set forth in the Offer.
         
                   Please note the following:
         
                   1.  The tender price is $104 per Share, including the 
              associated Right, net to you in cash without interest 
              thereon, upon the terms and subject to the conditions set 
              forth in the Offer.
         
                   2.  The Offer is being made for 61,657,432 Shares, or 
              such greater number of Shares as equals 50.1% of the 
              Shares outstanding plus the number of Shares issuable upon 
              the exercise of the then exercisable stock options, as of 
              the expiration of the Offer.
         
                   3.  The Offer is conditioned upon, among other 
              things, at least 61,657,432 Shares, or such greater number 
              of Shares as equals 50.1% of the Shares outstanding plus 
              the number of Shares issuable upon the exercise of the 
              then exercisable stock options, as of the expiration of 
              the Offer, being validly tendered and not withdrawn prior 
              to the expiration of the Offer.  The Offer is also subject 
              to other terms contained in the Offer to Purchase, the 
              First Supplement, the Second Supplement and the Third Sup-
              plement.  See the Introduction and Section 2 of the Third 
              Supplement.
         
                   4.  Tendering stockholders will not be obligated to 
              pay brokerage fees or commissions or, except as otherwise 
              provided in Instruction 6 of the Letter of Transmittal, 
              stock transfer taxes on the purchase of Shares or Rights 
              by QVC pursuant to the Offer.
         
                   5.  The Offer, proration period and withdrawal rights 
              will expire at 12:00 midnight, New York City time, on 
              Monday, February 14, 1994, unless the Offer is extended.
         
                   6.  Payment for Shares purchased pursuant to the 
              Offer will in all cases be made only after timely receipt 

         
                                       -3-
                                     <PAGE>
<PAGE>







              by IBJ Schroder Bank & Trust Company (the "Depositary") of 
              (a) Share Certificates and, if applicable, Rights Certifi-
              cates or timely confirmation of the book-entry transfer of 
              such Shares and, if applicable, Rights into the account 
              maintained by the Depositary at The Depository Trust Com-
              pany, Midwest Securities Trust Company or Philadelphia 
              Depository Trust Company (collectively, the "Book-Entry 
              Transfer Facilities"), pursuant to the procedures set 
              forth in Section 3 of the Offer to Purchase, (b) a Letter 
              of Transmittal (or a facsimile thereof), properly complet-
              ed and duly executed, with any required signature guaran-
              tees, or an Agent's Message (as defined in the Offer to 
              Purchase), in connection with a book-entry delivery, and 
              (c) any other documents required by the Letter of Trans-
              mittal.  Accordingly, payment may not be made to all ten-
              dering stockholders at the same time depending upon when 
              certificates for or confirmations of book-entry transfer 
              of such Shares (or Rights, if available) into the Deposi-
              tary's account at a Book-Entry Transfer Facility are actu-
              ally received by the Depositary.
         
                   If you wish to have us tender any or all of the 
         Shares held by us for your account, please so instruct us by 
         completing, executing, detaching and returning to us the in-
         struction form set forth on the back page of this letter.  If 
         you authorize the tender of your Shares and Rights, all such 
         Shares and Rights will be tendered unless otherwise specified 
         on the next page of this letter.  An envelope to return your 
         instructions to us is enclosed.  Your authorization to tender 
         Shares shall be deemed authorization to tender the associated 
         Rights regardless of whether they separate from the Shares.  
         Your instructions should be forwarded to us in ample time to 
         permit us to submit a tender on your behalf prior to the expi-
         ration of the Offer.
         
                   The Offer is not being made to (nor will tenders be 
         accepted from or on behalf of) holders of Shares or Rights 
         residing in any jurisdiction in which the making of the Offer 
         or the acceptance thereof would not be in compliance with the 
         securities, blue sky or other laws of such jurisdiction.  How-
         ever, QVC may, in its discretion, take such action as it may 
         deem necessary to make the Offer in any jurisdiction and extend 
         the Offer to holders of Shares in such jurisdiction.  QVC will 
         apply to the securities regulatory authorities in Canada for 
         relief from various requirements of securities legislation and 
         policies in the Canadian provinces.  If such relief is not 
         granted in a province, the Offer will be deemed not to have 
         been made to holders of Shares in such province nor will ten-
         ders be accepted from or on behalf of such holders.
         
         
                                       -4-
                                     <PAGE>
<PAGE>







                   In any jurisdiction where the securities, blue sky or 
         other laws require the Offer to be made by a licensed broker or 
         dealer, the Offer is being made on behalf of QVC by Allen & 
         Company Incorporated, the Dealer Manager for the Offer, or one 
         or more registered brokers or dealers that are licensed under 
         the laws of such jurisdiction.
         











































         
                                       -5-
                                     <PAGE>
<PAGE>


               Instructions with Respect to the Offer to Purchase
                   for Cash 61,657,432 Shares of Common Stock
             (Including the Associated Common Stock Purchase Rights)
                                       of
                          Paramount Communications Inc.
         
                   The undersigned acknowledge(s) receipt of your letter 
         and the enclosed Third Supplement, dated February 1, 1994 (the 
         "Third Supplement"), to the Offer to Purchase, dated October 
         27, 1993 (the "Offer to Purchase"), as amended and supplemented 
         by the Supplement thereto, dated November 12, 1993, the Second 
         Supplement thereto, dated December 23, 1993, and the amendments 
         thereto and the third revised (blue) Letter of Transmittal 
         (which documents, together with the related Letters of Trans-
         mittal, constitute the "Offer") in connection with the offer by 
         QVC Network, Inc., a Delaware corporation ("QVC"), to purchase 
         61,657,432 shares of Common Stock, par value $1.00 per share 
         (the "Shares"), of Paramount Communications Inc., a Delaware 
         corporation, or such greater number of Shares as equals 50.1% 
         of the Shares outstanding plus the number of Shares issuable 
         upon the exercise of the then exercisable stock options, as of 
         the expiration of the Offer, and the associated Common Stock 
         Purchase Rights (the "Rights").
         
                   This will instruct you to tender to QVC the number of 
         Shares and Rights indicated below (or, if no number is indi-
         cated below, all Shares and Rights) which are held by you for 
         the account of the undersigned, upon the terms and subject to 
         the conditions set forth in the Offer.
         
           +---------------------------------------------------------+
           | Number of Shares to Be Tendered* _________ Shares       |
           | Number of Rights to Be Tendered* _________ Rights       |
           |                                                         |
           | Date: _________________________                         |
           | _______________                                         |
           | * Holders of Shares are required to tender one Right    |
           |   for each Share tendered in order to effect a valid    |
           |   tender of such Share.  If the Distribution Date (as   |
           |   defined in the Offer to Purchase) occurs and certifi- |
           |   cates representing Rights ("Rights Certificates")     |
           |   have been distributed by Paramount to holders of      |
           |   Shares prior to the time a holder's Shares are ten-   |
           |   dered pursuant to the Offer, such holders will be     |
           |   required to validly tender Rights Certificates repre- |
           |   senting a number of Rights equal to the number of     |
           |   Shares being tendered in order to effect a valid ten- |
           |   der of such Shares.  If the Distribution Date does    |
           |   not occur prior to the Expiration Date (as defined    |
           |   in the Third Supplement), a tender of Shares will     |
           |   also constitute a tender of the associated Rights and |
           |   only the line with respect to "Number of Shares to    |
           |   Be Tendered" should be filled in.  See Section 3 of   |
           |   the Offer to Purchase.  Unless otherwise indicated,   |
           |   it will be assumed that all Shares and Rights held by |
           |   us for your account are to be tendered.               |
           +---------------------------------------------------------+
           
         
                                     <PAGE>
<PAGE>


           +---------------------------------------------------------+
           |                         SIGN HERE                       |
           |                                                         |
           | Signature(s) _____________________________________      |
           |                                                         |
           | (Print Name(s)) __________________________________      |
           |                                                         |
           | (Print Address(es)) ______________________________      |
           |                                                         |
           | (Area Code and Telephone Number(s)) ______________      |
           |                                                         |
           | (Taxpayer Identification or                             |
           |   Social Security Number(s)) _____________________      |
           +---------------------------------------------------------+











































         
                                     <PAGE>










                                QVC NETWORK, INC.
                           Has Increased the Price of
                         Its Offer to Purchase for Cash
                        61,657,432 Shares of Common Stock
             (Including the Associated Common Stock Purchase Rights)
                                       of
                          PARAMOUNT COMMUNICATIONS INC.
                                       to
                               $104 Net Per Share
         +-------------------------------------------------------------+
         |     THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS WILL  |
         |          EXPIRE AT 12:00 MIDNIGHT, NEW YORK CITY TIME,      |
         |                  ON MONDAY, FEBRUARY 14, 1994,              |
         |                  UNLESS THE OFFER IS EXTENDED.              |
         +-------------------------------------------------------------+
                                                        February 1, 1994
         
         To Participants in the Dividend Reinvestment Plan of Paramount 
         Communications Inc.:
         
              Enclosed for your consideration are the Third Supplement, 
         dated February 1, 1994 (the "Third Supplement"), to the Offer 
         to Purchase, dated October 27, 1993 (the "Offer to Purchase"), 
         as amended and supplemented by the Second Supplement thereto, 
         dated December 23, 1993 (the "Second Supplement") and the Sup-
         plement thereto, dated November 12, 1993 (the "First Supple-
         ment" and, together with the Second Supplement and the Third 
         Supplement, the "Supplements") and a third revised (blue) Let-
         ter of Transmittal (which, together with the Offer to Purchase, 
         the Supplements, the amendments thereto and the related Letters 
         of Transmittal, constitute the "Offer"), relating to the offer 
         by QVC Network, Inc., a Delaware corporation ("QVC"), to pur-
         chase 61,657,432 shares of Common Stock, par value $1.00 per 
         share (the "Shares"), of Paramount Communications Inc., a 
         Delaware corporation ("Paramount"), or such greater number as 
         equals 50.1% of the Shares outstanding plus the number of 
         Shares issuable upon the exercise of the then exercisable stock 
         options, as of the expiration of the Offer, and the associated 
         Common Stock Purchase Rights (the "Rights") issued pursuant to 
         the Rights Agreement, dated as of September 7, 1988, between 
         Paramount and Chemical Bank, as Rights Agent, as amended (the 
         "Rights Agreement"), at a price of $104 per Share (and asso-
         ciated Right), net to the seller in cash, without interest 
         thereon, upon the terms and subject to the conditions set forth 
         in the Offer to Purchase, the Supplements, the amendments 
         thereto and the related Letters of Transmittal.  Holders of 
         Shares will be required to tender one Right for each Share ten-
         dered in order to effect a valid tender of such Share.  If the 
         Distribution Date (as defined in the Offer to Purchase) does 
         not occur prior to the Expiration Date (as defined in the Third 
         
                                     <PAGE>
<PAGE>







         Supplement), a tender of Shares will constitute a tender of the 
         associated Rights.  If the Distribution Date occurs and the 
         certificates representing Rights ("Rights Certificates") are 
         distributed by Paramount to holders of shares prior to the time 
         a holder's Shares are tendered pursuant to the Offer, in order 
         for Rights (and the corresponding Shares) to be validly ten-
         dered, Rights Certificates representing a number of Rights 
         equal to the number of Shares tendered must be delivered to the 
         Depositary (as defined herein) or, if available, a Book-Entry 
         Confirmation (as defined in the Offer to Purchase) must be re-
         ceived by the Depositary with respect thereto.  If the Distri-
         bution Date occurs and Rights Certificates are not distributed 
         prior to the time Shares are tendered pursuant to the Offer, 
         Rights may be tendered prior to a stockholder receiving Rights 
         Certificates by use of the guaranteed delivery procedure de-
         scribed in Section 3 of the Offer to Purchase.  In any case, a 
         tender of Shares constitutes an agreement by the tendering 
         stockholder to deliver Rights Certificates representing a num-
         ber of Rights equal to the number of Shares tendered pursuant 
         to the Offer to the Depositary within five business days after 
         the date Rights Certificates are distributed.  QVC reserves the 
         right to require that the Depositary receive Rights Certifi-
         cates, or a Book-Entry Confirmation, if available, with respect 
         to such Rights, prior to accepting the related Shares for pay-
         ment pursuant to the Offer if the Distribution Date occurs 
         prior to the Expiration Date.  Holders of Shares and Rights 
         whose certificates for such Shares (the "Share Certificates") 
         or, if applicable, Rights Certificates, are not immediately 
         available (including, if the Distribution Date has occurred, 
         because Rights Certificates have not yet been distributed), or 
         who cannot deliver their Share Certificates or, if applicable, 
         their Rights Certificates, and all other required documents to 
         the Depositary on or prior to the Expiration Date, or who can-
         not complete the procedures for book-entry transfer on a timely 
         basis, must tender their Shares and Rights according to the 
         guaranteed delivery procedures set forth in Section 3 of the 
         Offer to Purchase.  Unless the context otherwise requires, all 
         references to Shares shall include the Rights, and all refer-
         ences to the Rights shall include all benefits that may inure 
         to holders of Rights pursuant to the Rights Agreement.
         









         
                                        -2-
                                       <PAGE>
<PAGE>







              Our nominee is the holder of record of Shares held for 
         your account as a participant in Paramount's Dividend Reinvest-
         ment Plan (the "Plan").  A tender of such Shares (and associ-
         ated Rights) can be made only by us through our nominee as the 
         holder of record and pursuant to your instructions.  The Letter 
         of Transmittal is furnished to you for your information only 
         and cannot be used by you to tender Shares (and associated 
         Rights) held in your Plan account.
         
              We request instructions as to whether you wish to have us 
         instruct our nominee to tender on your behalf any or all of the 
         Shares (and associated Rights) held in your Plan account, upon 
         the terms and subject to the conditions set forth in the Offer.
         
              Please note the following:
         
                   1.  The tender price is $104 per Share, including the 
              associated Right, net to you in cash, without interest 
              thereon, upon the terms and subject to the conditions set 
              forth in the Offer.
         
                   2.  The Offer is being made for 61,657,432 Shares, or 
              such greater number as equals 50.1% of the Shares out-
              standing plus the number of Shares issuable upon the exer-
              cise of the then exercisable stock options, as of the ex-
              piration of the Offer.
         
                   3.  The Offer is conditioned upon, among other 
              things, at least 61,657,432 Shares or, such greater number 
              of Shares as equals 50.1% of the Shares outstanding plus 
              the number of Shares issuable upon the exercise of the 
              then exercisable stock options, as of the expiration of 
              the Offer, being validly tendered and not withdrawn prior 
              to the expiration of the Offer.  The Offer is also subject 
              to other terms contained in the Offer to Purchase, the 
              First Supplement, the Second Supplement and the Third Sup-
              plement.  See Section 1 of the Offer to Purchase and the 
              Introduction and Section 2 of the Third Supplement.
         
                   4.  Tendering stockholders will not be obligated to 
              pay brokerage fees or commissions or, except as otherwise 
              provided in Instruction 6 of the Letter of Transmittal, 
              stock transfer taxes on the purchase of Shares or Rights 
              by QVC pursuant to the Offer.
         
                   5.  The Offer, proration period and withdrawal rights 
              will expire at 12:00 midnight, New York City time, on 
              Monday, February 14, 1994, unless the Offer is extended.
         

         
                                        -3-
                                       <PAGE>
<PAGE>







                   6.  Payment for Shares purchased pursuant to the 
              Offer will in all cases be made only after timely receipt 
              by IBJ Schroder Bank & Trust Company (the "Depositary") of 
              (a) Share Certificates and, if applicable, Rights Certifi-
              cates or timely confirmation of the book-entry transfer of 
              such Shares and, if applicable, Rights into the account 
              maintained by the Depositary at The Depository Trust Com-
              pany, Midwest Securities Trust Company or Philadelphia 
              Depository Trust Company (collectively, the "Book-Entry 
              Transfer Facilities"), pursuant to the procedures set 
              forth in Section 3 of the Offer to Purchase, (b) a Letter 
              of Transmittal (or a facsimile thereof), properly com-
              pleted and duly executed, with any required signature 
              guarantees or an Agent's Message (as defined in the Offer 
              to Purchase), in connection with a book-entry delivery, 
              and (c) any other documents required by the Letter of 
              Transmittal.  Accordingly, payment may not be made to all 
              tendering stockholders at the same time depending upon 
              when certificates for or confirmations of book-entry 
              transfer of such Shares (or Rights, if available) into the 
              Depositary's account at a Book-Entry Transfer Facility are 
              actually received by the Depositary.
         
              If you wish to have us tender any or all of the Shares 
         (and associated Rights) held in your Plan account, please so 
         instruct us by completing, executing and returning to us the 
         instruction form contained in this letter and the Substitute 
         Form W-9 by 5:00 p.m., New York City time, on Friday, February 
         11, 1994, unless the Offer is extended.  If you authorize the 
         tender of such Shares (and associated Rights), all such Shares 
         (and associated Rights) will be tendered unless otherwise 
         specified in your instructions.  An envelope in which to return 
         your instructions to us is enclosed.  Your authorization should 
         be forwarded to us in ample time to permit us to instruct our 
         nominee to submit a tender on your behalf prior to the 
         expiration of the Offer.
         
              The Offer is not being made to (nor will tenders be ac-
         cepted from or on behalf of) holders of Shares or Rights resid-
         ing in any jurisdiction in which the making of the Offer or the 
         acceptance thereof would not be in compliance with the securi-
         ties, blue sky or other laws of such jurisdiction.  However, 
         QVC may, in its discretion, take such action as it may deem 
         necessary to make the Offer in any jurisdiction and extend the 
         Offer to holders of Shares in such jurisdiction.  QVC will 
         apply to the securities regulatory authorities in Canada for 
         relief from various requirements of securities legislation and 
         policies in the Canadian provinces.  If such relief is not 
         granted in a province, the Offer will be deemed not to have 

         
                                        -4-
                                       <PAGE>
<PAGE>







         been made to holders of Shares in such province nor will ten-
         ders be accepted from or on behalf of such holders.
         
              In any jurisdiction where the securities, blue sky or 
         other laws require the Offer to be made by a licensed broker or 
         dealer, the Offer is being made on behalf of QVC by Allen & 
         Company Incorporated, the Dealer Manager for the Offer, or one 
         or more registered brokers or dealers that are licensed under 
         the laws of such jurisdiction.
         
                                            Very truly yours,
         
         
                                            CHEMICAL BANK
                                            Plan Administrator
         


































         
                                        -5-
                                       <PAGE>
<PAGE>



  {#HPlpr17L-P}
                         PAYOR'S NAME:  CHEMICAL BANK   
         <TABLE>
         <S><C>                                    <C>                                          <C>         <C>
         -------------------------------------------------------------------------------------------------------------------------
         |                                      |                                    |                                           |
         |                                      |  Part 1 -- PLEASE PROVIDE YOUR TIN |          Social Security Number or        |
         |                                      |  IN THE BOX AT RIGHT AND CERTIFY   |             Employee ID Number            |
         |                                      |  BY SIGNING AND DATING BELOW       |                                           |
         |                                      |                                    |          ------------------------         |
         |                                      |  ----------------------------------|-------------------------------------------|
         |  SUBSTITUTE                          |  Part 2 -- Certificates -- Under penalties of perjury, I certify that:         |
         |  Form W-9                            |  (1)  The number shown on this form is my correct Taxpayer Identification      |
         |                                      |       Number (or I am waiting for a number to be issued to me and              |
         |                                      |       I have checked the box in part 3 below) and                              |
         |  Department of the Treasury          |  (2)  I am not subject to backup withholding because:  (a) I am exempt from    |
         |  Internal Revenue Service            |       backup withholding, or (b) I have not been notified by the Internal      |
         |                                      |       Revenue Service (the "IRS") that I am subject to backup withholding as   |
         |                                      |       a result of a failure to report all interest or dividends, or (c) the    |
         |                                      |       IRS has notified me that I am no longer subject to backup withholding.   |
         |                                      |                                                                                |
         |  Payer's Request for Taxpayer        |       Certification Instructions -- You must cross out item (2) above if you   |
         |  Identification Number ("TIN")       |       have been notified by the IRS that you are currently subject to backup   |
         |                                      |       withholding because of underreporting interest or dividends on your      |
         |                                      |       tax return.  However, if after being notified by the IRS that you were   |
         |                                      |       subject to backup withholding you received another notification from     |
         |                                      |       the IRS that you are no longer subject to backup withholding, do not     |
         |                                      |       cross out such Item (2).                                                 |
         |                                      |  ------------------------------------------------------------------------------|
         |                                      |                                                        |                       |
         |                                      |  Signature                     Date                    |  Part 3--             |
         |                                      |                                                        |  Awaiting TIN  []     |
         ---------------------------------------|--------------------------------------------------------|-----------------------|
         </TABLE>
         
         NOTE:  FAILURE TO COMPLETE THIS FORM MAY RESULT IN BACKUP 
                WITHHOLDING OF 31% OF ANY PAYMENTS MADE TO YOU PURSUANT 
                TO THE OFFER.  PLEASE REVIEW THE ENCLOSED GUIDELINES 
                FOR CERTIFICATION OF TAXPAYER IDENTIFICATION NUMBER 
                ON SUBSTITUTE FORM W-9 FOR ADDITIONAL DETAILS.
         
                YOU MUST COMPLETE THE FOLLOWING CERTIFICATE IF YOU 
                CHECKED THE BOX IN PART 3 OF SUBSTITUTE FORM W-9.
         














         
                                     <PAGE>
<PAGE>



         ----------------------------------------------------------
         
         CERTIFICATE OF AWAITING TAXPAYER IDENTIFICATION NUMBE
         
            I certify under penalties of perjury that a taxpayer 
            identification number has not been issued to me, and 
            either (1) I have mailed or delivered an application 
            to receive a taxpayer identification number to the 
            appropriate Internal Revenue Service Center or Social 
            Security Administration Office, or (2) I intend to mail 
            or deliver an application in the near future.  I 
            understand that if I do not provide a taxpayer 
            identification number by the time of payment, 31% of all 
            reportable payments made to me will be withheld, but that 
            such amounts will be refunded to me if I then provide 
            a Taxpayer Identification Number within sixty (60) days.          
                            |
            
            Signature ------------------         Date --------------
            -----------------------------------------------------------
            {*HPcour10-P}
         





































         
                                     <PAGE>
<PAGE>







                          Instructions with Respect to
                         the Offer to Purchase for Cash
                        61,657,432 Shares of Common Stock
             (Including the Associated Common Stock Purchase Rights)
                                       of
         
                          PARAMOUNT COMMUNICATIONS INC.
         
              The undersigned acknowledge(s) receipt of your letter and 
         the enclosed Third Supplement, dated February 1, 1994 (the 
         "Third Supplement"), to the Offer to Purchase, dated Octo-
         ber 27, 1993 (the "Offer to Purchase"), as supplemented and 
         amended by the Supplement thereto, dated November 12, 1993, the 
         Second Supplement thereto, dated December 23, 1993, and the 
         amendments thereto, and the related third revised (blue) Letter 
         of Transmittal (such documents, together with any amendment 
         thereto and the related Letters of Transmittal, constitute the 
         "Offer"), in connection with the offer by QVC Network, Inc., a 
         Delaware corporation ("QVC"), to purchase 61,657,432 shares of 
         Common Stock, par value $1.00 per share (the "Shares"), of 
         Paramount Communications Inc., a Delaware corporation 
         ("Paramount"), or such greater number of Shares as equals 50.1% 
         of the Shares outstanding plus the number of Shares issuable 
         upon the exercise of the then exercisable stock options, as of 
         the expiration of the Offer, and the associated Common Stock 
         Purchase Rights (the "Rights") issued pursuant to the Rights 
         Agreement, dated as of September 7, 1988, between Paramount and 
         Chemical Bank, as Rights Agent, as amended.  The undersigned 
         understand(s) that the Offer applies to Shares allocated to the 
         account of the undersigned in Paramount's Dividend Reinvestment 
         Plan (the "Plan").
         
              This will instruct you as Dividend Reinvestment Agent, to 
         instruct your nominee to tender to QVC the number of Shares 
         (and associated Rights) indicated below (or, if no number is 
         indicated below, all Shares and associated Rights) that are 
         held for the Plan account of the undersigned, upon the terms 
         and subject to the conditions set forth in the Offer.
         
                 NUMBER OF SHARES                    
                  TO BE TENDERED:               SIGN HERE
         
         
              ____________________     ________________________________
                     SHARES*
                                       ________________________________
         _______________
         
          *   Unless otherwise indicated, it will be assumed that all 
              Shares in your Plan account are to be tendered.  Pursuant 
              to the Offer, you are required to tender one Right for 
              each Share tendered.  Therefore, a number of Rights equal 
              to the number of Shares tendered will be also tendered.
         
         
                                     <PAGE>
<PAGE>







         

















































         
         
                                     <PAGE>
<PAGE>







                                                 Signature(s)
         
                                       _______________________________
         Dated:         , 199 
                                       _______________________________
                                       Please type or print name(s)
         
                                       _______________________________
         
                                       _______________________________
                                       Please type or print address
         
                                       _______________________________
                                       Area Code and Telephone Number
         
                                       _______________________________
                                       Taxpayer Identification or
                                       Social Security Number
         































         
         
                                     <PAGE>


         
         
                                                         Exhibit (a)(73)


                                 [NEWS FROM QVC]
         
         
         For Immediate Release
         
         
         West Chester, PA (February 1, 1994) -- (NASDAQ:QVCN) announced 
         today that it has extended the expiration date of its tender 
         offer for 50.1 percent of the common stock of Paramount 
         Communications Inc. to 12:00 midnight, New York City time on 
         Monday, February 14, 1994.  As of 12:00 midnight, New York City 
         time, on Monday January 31, 1994, approximately 19,037,288 
         shares of Paramount common stock had been tendered in the 
         offer.
         
         
                             #          #          #
         
         
         Contacts
         
         
         Press:                        Investors:
         
         Michael Rourke of QVC         William F. Costello of QVC
         (212) 371-5999                (215) 430-8938
         Donald Van de Mark of QVC     Diana Brainerd of
         (215) 429-5666                Abernathy/MacGregor/Scanlon
                                       (212) 371-5999

























         
         
                                     <PAGE>



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission