ENTERGY GULF STATES INC
11-K, 1997-06-27
ELECTRIC SERVICES
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                  SECURITIES AND EXCHANGE COMMISSION
                                   
                        Washington, D.C.  20549
                                   
                                   
                               FORM 11-K


(Mark One)

[X] ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE
                      ACT OF 1934 [FEE REQUIRED]
                                   
              For the Fiscal Year Ended December 31, 1996
                                   
                                  OR
                                   
   [ ] TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES
                EXCHANGE ACT OF 1934 [NO FEE REQUIRED]
                                   
                                   
                                   
                                   
                   Commission File Number 000-20371
                                   
                                   
                                   
                                   
      GULF STATES UTILITIES COMPANY EMPLOYEE STOCK OWNERSHIP PLAN
                       (Full title of the plan)
                                   
                                   
                                   
                                   
                          ENTERGY CORPORATION
                              639 Loyola
                     New Orleans, Louisiana  70113
          (Issuer and address of principal executive office)
                                   
<PAGE>                                   
                     GULF STATES UTILITIES COMPANY
                     EMPLOYEE STOCK OWNERSHIP PLAN
                                   
                           Table of Contents
                                   
                                   
                                                             Page
                                                             Number
                                                             Herein

(a)Financial Statements:

   Report of Independent Accountants                          3
   
   Statement of Net Assets Available for Benefits
     as of December 31, 1996 and 1995                         4
   
   Statement of Changes in Net Assets Available for
     Benefits For the Year Ended December 31, 1996            5
   
   Notes to Financial Statements                              6
   
(b)Supplemental Schedules:

   Item 27a - Schedule of Assets Held for Investment
     Purposes - as of December 31, 1996                      10
   
   Item 27d - Schedule of Reportable Transactions -
     For the Year Ended December 31, 1996                    11
   
   Signature                                                 12
   
   
(c)Exhibit:

     Consent of Coopers & Lybrand L.L.P.                     13
   
<PAGE>                
                REPORT OF INDEPENDENT ACCOUNTANTS
                                
To the Trustee and Participants of the
Gulf States Utilities Company Employee Stock Ownership Plan:

We  have  audited  the  accompanying  statements  of  net  assets
available for benefits of Gulf States Utilities Company  Employee
Stock Ownership Plan (the Plan) as of December 31, 1996 and 1995,
and  the related statement of changes in net assets available for
benefits  for  the year ended December 31, 1996. These  financial
statements  are the responsibility of the Plan's management.  Our
responsibility  is  to  express an  opinion  on  these  financial
statements based on our audits.

We  conducted  our  audits in accordance with generally  accepted
auditing  standards. Those standards require  that  we  plan  and
perform  the  audit to obtain reasonable assurance about  whether
the  financial statements are free of material misstatement.   An
audit  includes  examining, on a test basis, evidence  supporting
the  amounts  and  disclosures in the financial  statements.   An
audit also includes assessing the accounting principles used  and
significant  estimates made by management, as well as  evaluating
the  overall  financial statement presentation.  We believe  that
our audits provide a reasonable basis for our opinion.

In  our  opinion,  the  financial statements  referred  to  above
present  fairly,  in  all  material  respects,  the  net   assets
available  for benefits of the Plan as of December 31,  1996  and
1995,  and  the changes in net assets available for benefits  for
the  year  ended  December 31, 1996 in conformity with  generally
accepted accounting principles.

Our  audits were performed for the purpose of forming an  opinion
on  the  basic  financial  statements  taken  as  a  whole.   The
supplemental schedules listed in the table of contents on page  2
are  presented for the purpose of additional analysis and are not
a  required  part  of  the  basic financial  statements  but  are
supplementary information required by the Department  of  Labor's
Rules  and  Regulations for Reporting and  Disclosure  under  the
Employee Retirement Income Security Act of 1974. The supplemental
schedules have been subjected to the auditing procedures  applied
in  the  audits  of the basic financial statements  and,  in  our
opinion,  are fairly stated in all material respects in  relation
to the basic financial statements taken as a whole.



COOPERS & LYBRAND L.L.P.

New Orleans, Louisiana
June 20, 1997

<PAGE>
                       GULF STATES UTILITIES COMPANY
                       EMPLOYEE STOCK OWNERSHIP PLAN
             STATEMENT OF NET ASSETS AVAILABLE FOR BENEFITS
                      As of December 31, 1996 and 1995
<TABLE>                                                                             
<CAPTION>
                                                                                   
                                                           1996          1995
<S>                                                       <C>         <C>             
Cash                                                          $214           $3
                                                                                   
Investment in Entergy Corporation common stock,                                    
   at fair value, 231,781 and 238,139 shares,                                      
   in 1996 and 1995 respectively (cost of $5,430,140                               
   and $5,531,001, in 1996 and 1995  respectively)       6,402,950    6,965,566
                                                        ----------   ----------                        
Net Assets Available for Benefits                       $6,403,164   $6,965,569
                                                        ==========   ==========                        
See Notes to Financial Statements                                                                                   
</TABLE>                                                           
<PAGE>                                                                   
                         GULF STATES UTILITIES COMPANY
                         EMPLOYEE STOCK OWNERSHIP PLAN
          STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
                     For the Year Ended December 31, 1996
                                                              
                                                       
                                                       
                                                                        
                                                               1996
                                                              
Net Assets Available for Benefits -                                   
      Beginning of Year                                     $6,965,569
                                                              
Increases:                                                    
   Investment income:                                         
       Dividends                                               421,472
       Interest                                                    966
       Net realized and unrealized appreciation                       
       (depreciation) in market value of investments          (469,416)
                                                            ----------          
            Total increases (decreases)                        (46,978)
                                                            ----------          
Decreases:                                                            
   Distributions to withdrawing participants                          
       Securities withdrawn in kind                            515,427
                                                            ----------          
            Total decreases                                    515,427
                                                            ----------          
Net increase (decrease)                                       (562,405)
                                                            ----------          
                                                                      
                                                                      
Net Assets Available for Benefits - End of Year             $6,403,164
                                                            ==========          
                                                                      
                                                                      
See Notes to Financial Statements.                                    
                                                                      
<PAGE>
                     GULF STATES UTILITIES COMPANY
                     EMPLOYEE STOCK OWNERSHIP PLAN
                     Notes to Financial Statements
                                   
                                   
1. Summary of Significant Accounting Policies

   Basis  of presentation:  The accompanying financial statements  have
   been prepared on the accrual basis and present the Statement of  Net
   Assets  Available for Benefits and the Statement of Changes  in  Net
   Assets  Available for Benefits for the Gulf States Utilities Company
   Employee Stock Ownership Plan (Plan).
   
   Benefits  payable for terminations and withdrawals are  included  in
   net assets available  for benefits and  are  charged  against  net
   assets  when  paid.   This  accounting  method  differs  from   that
   required  in  the Internal Revenue Service and Department  of  Labor
   Form  5500 which requires benefits payable to be accrued and charged
   against  net assets in the period the liability arises.  Net  assets
   available  for  benefits as of December 31, 1996 and 1995,  and  the
   net  increase  (decrease) in net assets available for  benefits  for
   each  of  the  years differ from that reported in the Form  5500  as
   follows:
                                          
                                          Net Assets Available
                                             for Benefits                    
                                           1996             1995       
                                                                       
       As reported herein             $6,403,164        $6,965,569     
       Accrued benefits payable           (1,314)         (271,188)     
                                      ----------        ----------
       To be reported in Form 5500    $6,401,850        $6,694,381     
                                      ==========        ==========            
                                                                       
                                        Net Increase/(Decrease) in
                                     Net Assets Available for Benefits
                                           1996             1995       
                                                                       
       As reported herein               $ (562,405)        $675,572    
       Accrued benefits payable            269,874         (111,270)    
                                        ----------         --------
       To be reported in Form 5500      $ (292,531)        $564,302    
                                        ==========         ========
   
   The  Plan  presents  in  the  Statement of  Changes  in  Net  Assets
   Available  for Benefits the net appreciation (depreciation)  in  the
   fair  value  of its investments which consists of the realized  gains
   or  losses and the unrealized appreciation (depreciation)  on  those
   investments.
   
   Investments:  Investments in common stock are stated at  their  fair
   value  as determined by quoted market prices on the valuation  date,
   in  compliance  with the Department of Labor Rules  and  Regulations
   for  Reporting  and Disclosure under the Employee Retirement  Income
   Security   Act   of  1974  (ERISA),  as  amended.    Any   brokerage
   commissions,  transfer  taxes,  fees  and  other  similar   expenses
   arising  in  connection  with stock purchases  are  charged  to  the
   accounts  of the affected participants.  Dividend income is  accrued
   on  the  ex-dividend  date and subsequently reinvested  to  purchase
   additional  common  stock  for  the  participants'  accounts.   Cash
   equivalents  are  valued  at cost, which  approximates  fair  value.
   Purchases  and sales of securities are accounted for  on  the  trade
   date.
<PAGE>   
   Expenses:  All  administrative expenses incurred  by  the  Plan  are
   borne  by Entergy Gulf States, Inc. (formerly Gulf States Utilities 
   Company, referred to herein as the Company).  However, the Company 
   reserves the right to have future administrative expenses paid  from 
   certain  Plan  assets in accordance with the terms of the  Plan  
   and applicable law.
   
   Tax  status:   The  Internal  Revenue  Service  issued  a  favorable
   determination  letter  on  July  15,  1996  stating  that  the  Plan
   qualifies  under  the provisions of Section 401(a) of  the  Internal
   Revenue  Code (Code) and is exempt from federal income  taxes  under
   Section  501(a) of the Code. Accordingly, no provisions for  federal
   income   taxes   have  been  made  in  the  accompanying   financial
   statements.
   
   Use  of  estimates in the preparation of financial statements:   The
   preparation  of  the Plan financial statements, in  conformity  with
   generally  accepted  accounting principles, requires  management  to
   make  estimates and assumptions that affect reported amounts in  the
   Statement  of  Net Assets Available for Benefits as of December  31,
   1996  and 1995, and the reported amounts in the Statement of Changes
   in  Net  Assets  Available  for Benefits during  fiscal  year  1996.
   Adjustments to the reported amounts may be necessary in  the  future
   to  the extent that future estimates or actual results are different
   from the estimates used in 1996 Plan financial statements.
   
2. Summary of Plan Provisions

   The  following  description  of the Plan  is  provided  for  general
   information  purposes only.  Plan participants should refer  to  the
   Summary  Plan  Description and/or Plan document for a more  complete
   description of the Plan's provisions.
     
   General:  The Plan is a defined contribution plan sponsored  by  the
   Company  and  is  subject to the provisions  of  ERISA.   The  ERISA
   provisions   set   forth  certain  requirements  for  participation,
   vesting  of  benefits,  fiduciary  conduct  for  administering   and
   handling  Plan  assets,  and  for disclosure  of  Plan  information.
   Effective  January 1, 1995, First National Bank of  Commerce  (FNBC)
   became  the  Trustee  for  the Plan and to date  FNBC  continues  to
   maintain  Plan  assets and serve as Trustee.  Prior  to  January  1,
   1995, Texas Commerce Bank, Beaumont, N.A. was the Plan Trustee.
   
   Eligibility:   The Plan is available to all Company employees,  pre-
   merger  Company  employees  and  post-merger  employees  of  Entergy
   Operations,  Inc. whose primary work location is River Bend  nuclear
   plant.   Employees become eligible to participate the day  on  which
   the  earlier of the following shall occur:  (a) the end of  the  12-
   month  period following commencement of employment during which  the
   employee  performs  1,000  or more hours  of  service;  or  (b)  the
   completion  of 1,000 hours of service by the employee in a  12-month
   period measured from the employment anniversary date.
   
   Contributions:    All  contributions to the  Plan  are  invested  in
   shares  of Entergy common stock.  The Company's "Basic Contribution"
   to  the  Plan  for  each Plan year is an amount  equivalent  to  the
   additional  1% investment tax credit claimed by the Company  on  its
   federal  income  tax  return.  The Company's Basic  Contribution  is
   allocated  to  eligible participants' accounts in the form  of  cash
   and/or  common  stock,  based on a proportion of  the  participant's
   eligible  compensation  during the Plan  year  as  compared  to  the
   eligible  compensation of all eligible participants (up to  $100,000
   per  participant).
<PAGE>

   No contributions of any type are required of a participant in order
   for the participant to receive his or her proportionate share of the
   Company's Basic Contribution.  No contributions were made by eligible
   participants in 1996.

   The  Company may also elect to contribute to the Plan for each  Plan
   year  an  amount  equivalent to an additional  1/2%  investment  tax
   credit, to the extent that the Company's contribution is matched  by
   participants'  contributions.   For  purposes  of  the   Plan,   the
   Company's  contribution  is  the  "Matching  Contribution"  and  the
   participants' contributions are the "Voluntary Contributions."   The
   Voluntary  Contributions  are  also invested  in  common  stock  and
   credited  to  the  participants' accounts along  with  common  stock
   attributable  to  the  Matching  Contribution.   The   Plan   allows
   employees  to  make Voluntary Contributions to the  Plan  for  those
   Plan   years  in  which  the  Company  elects  to  make  a  Matching
   Contribution.   In the event the Company does not elect  to  make  a
   Matching  Contribution, no Voluntary Contributions will be permitted
   for that Plan year.
 
   For  the  Plan  year  ended  December 31,  1996,  approximately  662
   employees participated in the Plan.
 
   As  required by the Economic Recovery Tax Act of 1981 ("ERTA"),  the
   1%  and the additional 1/2% investment tax credits, which formed the
   basis  of  the Plan, are not available to the Company for  qualified
   investments  made  after  December 31,  1982  except  for  qualified
   transitional  investments.  At December 31, 1996,  the  Company  had
   unused  1%  and  1/2% additional investment tax credits  which  were
   generated prior to December 31, 1983, of approximately $5.5  million
   and  $2.7 million, respectively.  Under the provisions of ERTA,  the
   Company  will  be  allowed to carryforward such credits  until  such
   time  as  they  are  fully  utilized to  reduce  the  Company's  tax
   liability, but only through 1998.
   
   The  Internal Revenue Code of 1986, as amended (the "Code"),  limits
   the  total  amount  of  all contributions which  highly  compensated
   employees  may make to the Plan as a percentage of all contributions
   made  by  all  other employees.  Additionally, the Code also  limits
   the  total  amount of all contributions which can  be  made  for  an
   employee  who  is a participant in any other tax-qualified,  Entergy
   System-sponsored retirement plan.

   Vesting:   Amounts contributed by participants and the  Company  are
   fully vested at time of deposit.
   
   Plan  termination:  Although it has not expressed any intent  to  do
   so,  the  Company  has the right under the Plan to  discontinue  its
   contributions at any time and to terminate the Plan subject  to  the
   provisions   of   ERISA.    In  the  event  of   Plan   termination,
   participants  would  receive  the  total  share  balance  of   their
   accounts.
   
   In-Service  withdrawals:   While employed,  participants  may,  with
   certain restrictions, withdraw a portion of their account after  the
   participant  completes  an  84-month holding  period  or  after  the
   participant  reaches  age  55  and  completes  10  years   of   Plan
   participation.  The amount of in-service withdrawal  is  limited  by
   provisions of the Internal Revenue Code applicable to the  Plan  and
   may  be  subject to an additional 10% premature distribution tax 
   unless the participant is  age 59-1/2 or older.   Withdrawals from 
   the Plan are in the form of  stock  certificates, plus cash for the 
   value of  any  fractional share.

   Distributions  upon  separation  from  service:   Upon  leaving  the
   Company,  participants  become  eligible  to  receive  a  single-sum
   distribution  of  the  entire share balance of their  Plan  account,
   with  certain additional provisions regarding distribution  deferral
   of  account balances in excess of $3,500 and  mandatory distribution
   upon  attaining  age 70-1/2. Generally, there are  tax  consequences
   associated  with receiving a distribution from the Plan, unless  the
   taxable  portion is rolled over to an individual retirement  account
   or  tax qualified account. Additionally, a 10% penalty tax for early
   withdrawal  applies, unless the distribution is received  after  age
   59-1/2  or the participant satisfies one of the legal exemptions  to
   such  tax.  Distributions from the Plan are in  the  form  of  stock
   certificates, plus cash for the value of any fractional share.
   
<PAGE>

                        GULF STATES UTILITIES COMPANY
                        EMPLOYEE STOCK OWNERSHIP PLAN
       ITEM 27 (a) - SCHEDULE OF ASSETS HELD FOR INVESTMENT PURPOSES
                           As of December 31, 1996
<TABLE>                                                                
<CAPTION>
                                                                                   
                                               Number                              
Description of Investment                    of Shares        Cost     Current
                                                                        Value
<S>                                           <C>        <C>         <C>                  
Cash                                           -              $214        $214
                                                                              
Entergy Corporation common stock, $.01 par *  231,781    5,434,673   6,402,950
                                              -------   ----------  ----------                           
  Total investments                                     $5,434,887  $6,403,164
                                                        ==========  ==========                         
</TABLE>                                                             

  
* Denotes a party-in-interest to the Plan    

<PAGE>
<TABLE>
<CAPTION>
                        GULF STATES UTILITIES COMPANY
                        EMPLOYEE STOCK OWNERSHIP PLAN
           ITEM 27 (d) - SCHEDULE OF REPORTABLE TRANSACTIONS
                     For the Year Ended December 31, 1996
                                                                       
                                                                                                          
                                                                           Selling or                           
                                               Number of      Purchase      Redemption                         
Description                                   Transactions      Price         Price        Cost     Gain/(Loss)
<S>                                                <C>          <C>             <C>         <C>            <C>              
Aggregate of transactions with First National Bank
  of Commerce - New Orleans, N.A.,  Trustee:                                                                   
                                                                                                               
Purchase Transactions:                                                                                         
     Purchase of 15,702 shares of Entergy                                                                      
     Corporation common stock*                     4            $417,901             -           -            -
                                                                                                               
     Sale of 137 shares of Entergy                                                                             
     Corporation common stock*                     4                   -        $3,717      $3,201         $516
                                                                                                               
     Distribution of 21,923 shares of Entergy
     Corporation common stock to 38                                                                            
     participants*                                 5                   -             -    $511,027            -
                                                                                                               
                                                                                                               
                                                                                                               
                                                                                                               
* Denotes a party-in-interest to the Plan                                                                      
                                                                          
</TABLE>
<PAGE>                               

                           SIGNATURE
                                   
                                   
   The  Plan.   Pursuant  to  the requirements of  the  Securities  and
   Exchange  Act  of  1934, the Employee Benefits  Committee  has  duly
   caused  this  annual  report  to be signed  on  its  behalf  by  the
   undersigned hereunto duly authorized.


                                   GULF STATES UTILITIES COMPANY
                                   EMPLOYEE STOCK OWNERSHIP PLAN


                                   By:  /s/ William O. VanAs
                                        William O. VanAs
                                           Director of
                                        Employee Benefits



Date: June 27, 1997

<PAGE>
                CONSENT OF INDEPENDENT ACCOUNTANTS

We  consent to the incorporation by reference in the registration
statement  of  Entergy  Gulf States, Inc. (formerly  Gulf  States
Utilities  Company) on Form S-8 (File No. 2-98011) of our  report
dated  June  20, 1997, on our audits of the financial  statements
and  supplemental schedules of the Gulf States Utilities  Company
Employee  Stock Ownership Plan as of December 31, 1996  and  1995
and  for  the  year  ended December 31,  1996,  which  report  is
included in this Annual Report on Form 11-K.



COOPERS & LYBRAND L.L.P.

New Orleans, Louisiana
June 23, 1997


   



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