HANNAFORD BROTHERS CO
10-Q, 1998-08-11
GROCERY STORES
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                                    FORM 10-Q

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

(Mark one)

    [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OF 15(d) OF THE
         SECURITIES EXCHANGE ACT OF 1934

         For the quarterly period ended   July 4, 1998

                                       OR

    [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
         SECURITIES EXCHANGE ACT OF 1934

         For the transition period from           to


Commission File Number 1-7603

                               HANNAFORD BROS. CO.
             (Exact name of Registrant as specified in its charter)

             Maine                                01-0085930
(State or other jurisdiction of                (I.R.S. Employer
 incorporation or organization)                Identification No.)

145 Pleasant Hill Road, Scarborough, Maine  04074
(Address of principal executive offices; Zip Code)

Registrant's telephone number, including area code:   (207) 883-2911

    Indicate  by check mark  whether  the  Registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.
Yes  X .   No    .

    As of July 31,  1998,  there were  42,272,113  outstanding  shares of Common
Stock,  $.75  par  value,  the only  authorized  class  of  common  stock of the
Registrant.



                                                     -1-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998




                                      INDEX

                         PART I - FINANCIAL INFORMATION

                                                                        Page No.

Item 1.  Financial Statements

         Consolidated Balance Sheets, July 4, 1998 and
              January 3, 1998                                      3-4

         Consolidated Statements of Earnings, Three Months
              Ended July 4, 1998 and June 28, 1997                  5

         Consolidated Statements of Earnings, Six Months
              Ended July 4, 1998 and June 28, 1997                  6

         Consolidated Statements of Cash Flows, Six Months
              Ended July 4, 1998 and June 28, 1997                 7-8

         Notes and Schedules to Consolidated Financial
              Statements                                           9-11

Item 2.  Management's Discussion and Analysis of Financial
              Condition and Results of Operations                 12-19

                           PART II - OTHER INFORMATION

Item 4.  Submission of Matters to a Vote of Security Holders      20-21

Item 5.  Other Information                                         21

Item 6.  Exhibits and Reports on Form 8-K                          21

Signatures                                                         22



                                                     -2-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998




                      HANNAFORD BROS. CO. AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS

                                     ASSETS


                                                  (In thousands)
                                          (UNAUDITED)
                                            July 4,           January 3,
                                              1998               1998
                                          ------------       --------

Current assets:
    Cash and cash equivalents               $   50,052        $   57,663
    Accounts receivable, net                    13,726            14,918
    Inventories                                192,289           188,767
    Prepaid expenses                             7,160             7,801
    Deferred income taxes                        4,826             6,912
                                            ----------        ----------
         Total current assets                  268,053           276,061

Property, plant and equipment, net             809,334           777,909

Leased property under capital leases, net       57,013            58,516

Other assets:
    Goodwill, net                               65,581            67,552
    Deferred charges, net                       28,063            28,724
    Computer software costs, net                18,158            16,551
    Miscellaneous assets                         1,770             1,877
                                            ----------        ----------
         Total other assets                    113,572           114,704
                                            ----------        ----------

                                            $1,247,972        $1,227,190


See accompanying notes to consolidated financial statements.



                                                     -3-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998



                      HANNAFORD BROS. CO. AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
                      LIABILITIES AND SHAREHOLDERS' EQUITY

                  (In thousands except per share amounts)

                                          (UNAUDITED)
                                            July 4,           January 3,
                                              1998               1998
                                          ------------       --------
Current liabilities:
    Current maturities of long-term debt    $   18,292       $    18,155
    Obligations under capital leases             1,852             1,873
    Accounts payable                           189,956           182,252
    Accrued payroll                             25,106            25,526
    Other accrued expenses                      21,973            24,553
    Income taxes                                 3,675             2,829
                                            ----------        ----------
         Total current liabilities             260,854           255,188

Deferred income tax liabilities                 19,485            18,265

Other liabilities                               39,853            41,171

Long-term debt                                 227,102           235,850

Obligations under capital leases                74,997            75,687

Shareholders' equity:

    Class A Serial Preferred stock, no par,
      authorized 2,000 shares                        -                 -
    Class B Serial Preferred stock,
      par value $.01 per share,
      authorized 28,000 shares                       -                 -
    Common stock, par value $.75 per share:
      Authorized 110,000 shares;
      42,288 and 42,279 shares outstanding      31,754            31,754
    Additional paid-in capital                 111,507           115,130
    Preferred stock purchase rights                423               423
    Retained earnings                          484,207           456,063
                                            ----------        ----------
                                               627,891           603,370
    Less common stock in treasury
      50 and 59 shares                           2,210             2,341
                                            ----------        ----------
         Total shareholders' equity            625,681           601,029
                                            ----------        ----------
                                            $1,247,972        $1,227,190

See accompanying notes to consolidated financial statements.



                                                     -4-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998




                      HANNAFORD BROS. CO. AND SUBSIDIARIES

                       CONSOLIDATED STATEMENTS OF EARNINGS

                      (In thousands except per share data)

                                                    (UNAUDITED)
                                                 THREE MONTHS ENDED
                                            July 4,           June 28,
                                              1998              1997
                                          ------------      --------

Sales and other revenues                    $830,371           $775,687
Cost of sales                                622,757            581,072
                                            --------           --------

Gross margin                                 207,614            194,615
Selling, general and administrative
    expenses                                 163,865            155,243
                                            --------           --------

Operating profit                              43,749             39,372

Interest expense, net                          6,618              7,110
                                            --------           --------

Earnings before income taxes                  37,131             32,262

Income taxes                                  14,112             12,384
                                            --------           --------

    Net earnings                            $ 23,019           $ 19,878
                                            ========           ========

Earnings per share:

    Basic                                   $    .54           $    .47
                                            ========           ========
    Diluted                                 $    .54           $    .47
                                            ========           ========

Cash dividends per share                    $   .150           $   .135
                                            ========           ========

Weighted average number of common shares
  outstanding                     Basic       42,297             42,303
                                            ========           ========
                                  Diluted     42,944             42,727
                                            ========           ========

See accompanying notes to consolidated financial statements.



                                                     -5-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998




                      HANNAFORD BROS. CO. AND SUBSIDIARIES

                       CONSOLIDATED STATEMENTS OF EARNINGS

                      (In thousands except per share data)

                                                    (UNAUDITED)
                                                 SIX MONTHS ENDED
                                            July 4,           June 28,
                                              1998              1997
                                          ------------      --------

Sales and other revenues                   $1,618,667        $1,535,610
Cost of sales                               1,212,736         1,155,345
                                           ----------        ----------

Gross margin                                  405,931          380,265
Selling, general and administrative
   expenses                                   326,860           309,117
                                           ----------        ----------

Operating profit                               79,071            71,148

Interest expense, net                          13,152            13,585
                                           ----------        ----------

Earnings before income taxes                   65,919            57,563

Income taxes                                   25,085            22,095
                                           ----------        ----------

    Net earnings                           $   40,834        $   35,468
                                           ==========        ==========

Earnings per share:

    Basic                                  $      .97        $      .84
                                           ==========        ==========
    Diluted                                $      .95        $      .84
                                           ==========        ==========

Cash dividends per share                   $      .30        $      .27
                                           ==========        ==========

Weighted average number of common shares
  outstanding                     Basic        42,289            42,287
                                           ==========        ==========
                                  Diluted      42,902            42,704
                                           ==========        ==========


See accompanying notes to consolidated financial statements.



                                                     -6-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998



                      HANNAFORD BROS. CO. AND SUBSIDIARIES

                   CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                      (In thousands)
                                                        (UNAUDITED)
                                                     SIX MONTHS ENDED
                                                 July 4,        June 28,
                                                   1998          1997
                                                -----------   -------
Cash flows from operating activities:
    Net income                                    $ 40,834      $ 35,468
    Adjustments to reconcile net income to net
      cash provided by operating activities:
       Depreciation and amortization                46,699        44,284
       (Increase) decrease in inventories           (3,522)       15,535
       Decrease in receivables
          and prepayments                            1,866         2,062
       Increase (decrease) in accounts payable
          and accrued expenses                       3,385        (2,348)
       Increase (decrease) in income taxes payable     847          (317)
       Increase (decrease) in deferred taxes         3,306        (1,353)
       Other operating activities                     (367)           41
                                                  --------       -------
         Net cash provided by operating
           activities                               93,048        93,372
                                                  --------      --------

Cash flows from investing activities:
        Acquisition of property, plant and
          equipment                                (76,878)      (82,331)
        Sale of property, plant and
          equipment, net                             6,326         1,097
        Increase in deferred charges                  (702)       (4,601)
        Increase in computer software costs         (3,748)       (3,863)
                                                  --------      --------
          Net cash used in investing activities    (75,002)      (89,698)
                                                  --------      --------

Cash flows from financing activities:
        Principal payments under capital
          lease obligations                           (864)         (871)
        Proceeds from issuance of long-term debt    20,000        24,100
        Payments of long-term debt                 (28,611)      (15,197)
        Issuance of common stock                     6,941         6,325
        Purchase of treasury stock                 (10,433)       (7,903)
        Dividends paid                             (12,690)      (11,426)
                                                  --------      --------
          Net cash used in financing activities    (25,657)       (4,972)
                                                  --------      --------

Net decrease in cash and cash equivalents           (7,611)       (1,298)
Cash and cash equivalents at beginning of period    57,663        42,505
                                                  --------      --------
Cash and cash equivalents at end of period        $ 50,052      $ 41,207
                                                  ========      ========

See accompanying notes to consolidated financial statements.


                                                     -7-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998





                  HANNAFORD BROS. CO. AND SUBSIDIARIES

                  CONSOLIDATED STATEMENTS OF CASH FLOWS


Supplemental disclosures of cash flow information


                                                      (In thousands)
                                                        (UNAUDITED)
                                                      SIX MONTHS ENDED
                                                  July 4,       June 28,
Cash paid during the first six months for:          1998          1997
                                                ------------  --------

    Interest (net of amount capitalized,
      $1,371 in 1998 and $1,264 in 1997)           $13,366         13,465
                                                   =======        =======

    Income taxes                                   $20,918        $18,152
                                                   =======        =======



Supplemental disclosure of non-cash investing and financing activity

    Capital lease obligations of $1,166,000 and $4,550,000 were incurred during
    the six-month periods  ended July 4, 1998 and June 28, 1997,  respectively,
    when the Company entered into real estate leases.






                                                     -8-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998




                      HANNAFORD BROS. CO. AND SUBSIDIARIES

          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

1. CONSOLIDATED FINANCIAL STATEMENTS

   The consolidated  financial  statements included herein have been prepared by
   the Company,  without  audit,  pursuant to the rules and  regulations  of the
   Securities  and  Exchange   Commission.   Certain  information  and  footnote
   disclosures  normally included in financial statements prepared in accordance
   with generally accepted accounting  principles have been condensed or omitted
   pursuant to such rules and  regulations,  although the Company  believes that
   the  disclosures   are  adequate  to  make  the  information   presented  not
   misleading.  In the  opinion of  management,  the amounts  shown  reflect all
   adjustments necessary to present fairly the financial position and results of
   operations for the periods  presented.  All such  adjustments are of a normal
   recurring nature.  The year-end  consolidated  balance sheet was derived from
   audited financial  statements,  but does not include all disclosures required
   by generally accepted accounting principles.

   It is suggested that the financial statements be read in conjunction with the
   financial  statements  and notes  thereto  included in the  Company's  latest
   annual report.

   The  prepraration  of the Company's  consolidated  financial  statements,  in
   conformity with generally accepted accounting principles, requires management
   to make estimates and assumptions. These estimates and assumptions affect the
   reported  amounts of assets and  liabilities and the disclosure of contingent
   assets  and  liabilities  at the date of the  financial  statements,  and the
   reported  amounts of revenues  and  expenses  during the  reporting  periods.
   Actual results could differ from these estimates.



                                                     -9-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998




                      HANNAFORD BROS. CO. AND SUBSIDIARIES

          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

2.  EARNINGS PER COMMON SHARE

    Basic  earnings per share of common stock have been  determined  by dividing
    net  earnings  by the  weighted  average  number of  shares of common  stock
    outstanding during the periods presented. Diluted earnings per share reflect
    the  potential  dilution  that would occur if existing  stock  options  were
    exercised.

3.  INVENTORIES

    Inventories  consist  primarily  of  groceries,   meat,   produce,   general
    merchandise and pharmaceuticals. The majority of grocery, pharmaceutical and
    general merchandise  inventories are valued at the lower of cost, determined
    on the last-in,  first-out (LIFO) method, or market. Net income reflects the
    application of the LIFO method based upon estimated annual  inflation.  LIFO
    expense  was $.8  million in the first  half of 1998 and $.4  million in the
    first half of 1997.  In the second  quarter of 1998,  LIFO  expense  was $.4
    million as compared to $.1 million in the second quarter of 1997.

4.  PROPERTY, PLANT AND EQUIPMENT

    Property, plant and equipment consists of the following:

                                                    (In thousands)
                                           (Unaudited)
                                             July 4,          January 3,
                                               1998              1998

    Land and improvements                   $  136,435        $  129,752
    Buildings                                  296,328           279,310
    Furniture, fixtures & equipment            480,527           454,564
    Leasehold interests & improvements         306,099           277,560
    Construction in progress                    12,826            29,124
                                            ----------        ----------
                                             1,232,215         1,170,310
    Less accumulated depreciation and
      amortization                             422,881           392,401
                                            ----------        ----------
                                            $  809,334        $  777,909
                                            ==========        ==========


                                                    -10-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998




                      HANNAFORD BROS. CO. AND SUBSIDIARIES

          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

5.  LONG-TERM DEBT

    In April 1998,  the Company  received the  proceeds of a $20 million  senior
    uncollateralized  debt  financing.  The term of the debt is 10 years with an
    average life of 7 years and an interest rate of 6.3%.

6.  ACCOUNTING PRONOUNCEMENTS

    In June 1997, the Financial  Accounting  Standards Board issued Statement of
    Financial  Accounting  Standards  (SFAS)  No.  130  Reporting  Comprehensive
    Income,   which   requires  the   separate   reporting  of  all  changes  to
    shareholders'  equity,  and SFAS No. 131  Disclosures  about  Segments of an
    Enterprise and Related Information,  which revises existing guidelines about
    the level of financial disclosure of a Company's operations. Both statements
    are  effective for financial  statements  issued for fiscal years  beginning
    after December 15, 1997.  The Company has determined  that the new standards
    will not necessitate any changes to existing financial reporting.




                                                    -11-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998




                      HANNAFORD BROS. CO. AND SUBSIDIARIES

          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

Item 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
         AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

   SALES

   Sales and other  revenues  rose  5.4% for the first  half of 1998,  to $1.619
   billion, an increase of $83 million over the first half of 1997.  Supermarket
   sales increased $80 million or 5.4%. Other sales and revenues,  which include
   wholesale,  trucking,  home delivery,  real estate and  miscellaneous  retail
   operations,  increased $3 million.  Sales from supermarkets that were open in
   both periods  reported  ("identical  store  sales") were up 1.0%.  Comparable
   store sales,  which  includes  results from  expanded and  relocated  stores,
   increased 1.8% in the first half of 1998.

   In the second  quarter of 1998,  sales and  revenues  were $830  million,  an
   increase  of $55 million or 7.0% over those  reported  for the same period of
   1997.  Identical  store sales  increased  1.2% in the second  quarter,  while
   comparable store sales were up 1.7%

   Sales from both the Easter and the  Independence  Day  holiday  periods  were
   included  in the second  quarter  this year.  The Easter  holiday  sales were
   reported  in the first  quarter and the  Independence  Day sales in the third
   quarter of 1997. Both the second quarter and the first half of 1998 identical
   and  comparable  store  sales  increases  noted  above have been  adjusted to
   include Independence Day sales in the 1997 comparative periods. Identical and
   comparable store sales benefited from the Easter shift by approximately  1.4%
   in the second quarter of 1998.



                                                    -12-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998




                      HANNAFORD BROS. CO. AND SUBSIDIARIES

          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

   GROSS MARGIN

   During  the first six months of 1998,  gross  margins  increased  to 25.1% of
   sales and other  revenues  in  comparison  to 24.8% for the  comparable  1997
   period.  For the second quarter of 1998,  gross margin was 25.0% versus 25.1%
   for the second quarter of 1997. The 1998 first half increase is generally the
   result of  improved  selling  margins in certain of the  Company's  marketing
   territories.  In the second quarter of 1998,  increased  selling margins were
   offset by a decrease  in other  revenues  resulting  in a slight  decrease in
   gross margin as a percent of sales and other revenues.  The Company continues
   to focus on maintaining a competitive pricing strategy.

   SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

   Selling,  general and administrative expenses increased to 20.2% of sales and
   other  revenues  in the first half of 1998 as  compared to 20.1% in the first
   half of 1997.  Payroll and payroll  related  expenses,  which exceeded 50% of
   selling,  general and administrative  expenses in both years,  increased as a
   percentage of sales in the first half of 1998.

   For the second quarter of 1998, selling,  general and administrative expenses
   decreased  to 19.7% of sales and other  revenues  as compared to 20.0% in the
   second  quarter of 1997.  This  decrease  reflects cost  containment  efforts
   within several  components of operating  costs  partially  offset by slightly
   higher payroll costs.

   INTEREST EXPENSE, NET

   Net interest  expense  expressed as a percentage of sales and other  revenues
   was 0.8% in both the second  quarter  and first half of 1998  versus  0.9% in
   both the second quarter and first half of 1997. These decreases are primarily
   the result of a decrease in average debt levels and lower interest rates.


                                                    -13-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998



                      HANNAFORD BROS. CO. AND SUBSIDIARIES

          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

   INCOME TAXES

   The  effective  income tax rate  decreased in the first half of 1998 to 38.1%
   from 38.4% in the corresponding period of 1997. In the second quarter of 1998
   the  effective  income tax rate  decreased  to 38.0% from 38.4% in the second
   quarter  of 1997.  These  lower  rates are the result of a  reduction  in the
   Company's  overall  state income tax rate.  Assuming  there are no federal or
   state income tax rate changes, the Company expects the effective tax rate for
   fiscal 1998 to be in the 37.8% to 38.2% range.

   NET EARNINGS AND EARNINGS PER COMMON SHARE

   Net earnings increased 15.1% in the first half of 1998 to $41 million or 2.5%
   of sales and other  revenues,  an increase of  approximately  $5 million from
   1997 first half earnings of $36 million or 2.3% of sales and other  revenues.
   Expressed as a percentage of sales, net earnings  increased in the first half
   as increased  sales and margins,  coupled with reduced  interest  expense and
   income  taxes,   were  partially  offset  by  higher  selling,   general  and
   administrative expenses.

   Net earnings  increased 15.8% in the second quarter of 1998 to $23 million or
   2.8% of sales and other  revenues,  an increase of  approximately  $3 million
   from 1997 second  quarter  earnings of $20 million or 2.6% of sales and other
   revenues.  Expressed as a percentage of sales, this increase is the result of
   increased sales and decreased selling,  general and administrative  expenses,
   interest expense and income taxes.

   Basic  earnings  per  common  share in the  first  half of 1998  were $.97 as
   compared to $.84 in the first half of 1997,  an  increase  of 15.5%.  Diluted
   earnings  per  common  share  (Note 2) were $.95 in the first half of 1998 as
   compared to $.84 in the first half of 1997.

   Basic  earnings  per common  share  were $.54 in the  second  quarter of 1998
   versus $.47 in the second  quarter of 1997,  an  increase  of 14.9%.  Diluted
   earnings  per common  share (Note 2) were also $.54 in the second  quarter of
   1998 as compared to $.47 in the second quarter of 1997.

                                                    -14-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998




                      HANNAFORD BROS. CO. AND SUBSIDIARIES

          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

LIQUIDITY AND CAPITAL RESOURCES

    OVERVIEW

    Measures of liquidity for the periods presented are as follows:

                                          (Dollars in millions)
                                         July 4,          January 3,
                                          1998               1998
                                        --------          -------
    Cash and cash equivalents              $50                $58
    Working capital (FIFO inventory)       $26                $39
    Unused lines of revolving credit       $79                $54
    Unused lines of short-term credit      $30                $30
    Current ratio (FIFO inventory)        1.10               1.15

    Cash and cash equivalents  decreased $8 million to $50 million at the end of
    the second  quarter of 1998.  This  decrease  was the result of cash used in
    financing  and  investing  activities  partially  offset by cash provided by
    operating  activities.  Lines of credit  represent  a  continuing  source of
    capital and are available for purposes of short-term  financing.  At July 4,
    1998,  the Company had $16 million  outstanding  on its  revolving  lines of
    credit.  Management  believes  that  the  Company  is in a  solid  financial
    position to carry out its current expansion and operating plans in 1998.

   CASH FLOWS FROM OPERATING ACTIVITIES

   Cash provided by operating  activities was  approximately $93 million in both
   the first half of 1998 and the first half of 1997.  These  similar  cash flow
   amounts are  attributable  to increased  cash flows from higher  earnings and
   depreciation  and  amortization  in 1998 offset by a reduction  in cash flows
   provided by net working capital items.



                                                    -15-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998




                      HANNAFORD BROS. CO. AND SUBSIDIARIES

          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

   CASH FLOWS FROM INVESTING ACTIVITIES

   Cash used in investing  activities decreased $15 million in the first half of
   1998 to $75 million from $90 million in the first half of 1997. This decrease
   is the result of the Company's  reduced  capital  investment and the net book
   value of assets sold during the  period.  During the first half of 1998,  the
   Company  completed the sale of certain assets relating to  supermarkets  that
   were closed in January 1998 and that had been written down to their estimated
   fair values in the fourth quarter of 1997.

   Capital  investments  totaled  $82 million in the first half of 1998 and were
   composed of $77 million in  additions to property,  plant and  equipment,  $4
   million in deferred  charges and  computer  software  costs and $1 million in
   non-cash  capital lease additions.  These first half capital  investments are
   primarily  composed  of costs  incurred  in building  and  equipping  new and
   expanded  supermarkets  and in  improvements  necessary  to maintain  current
   facilities  and  systems.  The  Company  expects  to spend in  excess of $140
   million on new,  relocated  and expanded  stores to open in 1998 and 1999 and
   improvements necessary to maintain current facilities and systems.



                                                    -16-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998



                      HANNAFORD BROS. CO. AND SUBSIDIARIES

          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

    During the first half of 1998, the Company opened 12 supermarkets  including
    7 new stores, 2 relocations and 3 expansions.  These supermarkets,  together
    with their square footage of selling area, are listed below:

                                                  Square Footage
                         Location                  Selling Area
    Northeast
                      Machias, ME (expansion)          18,000
                      Lincoln, ME (expansion)          19,000
                      Rindge, NH                       39,000
                      Herkimer, NY                     41,000

    Southeast
                      Rocky Mount, NC                  41,000
                      Gastonia, NC                     42,000
                      Richmond, VA (expansion)         34,000
                      York County, VA                  41,000
                      Virginia Beach, VA               40,000
                      Portsmouth, VA                   41,000
                      Southport, NC (relocation)       30,000
                      Wilmington, NC (relocation)      34,000

    In January 1998,  the Company closed seven  southeastern  stores in non-core
    markets with limited opportunity for profitable growth.  These closures will
    allow the Company to focus on its key  southeastern  market  regions  during
    1998.  The  Company  plans  to  invest  approximately  $50  million  in new,
    remodeled and expanded stores in its key southeastern markets in 1998.

    During the remainder of 1998, the Company  expects to open 2 supermarkets (1
    new store and 1  expansion  in the  Northeast).  This  program is subject to
    continuing  change and review as conditions  warrant.  Net square footage of
    retail selling space is expected to increase by approximately  4.2% in 1998.
    Construction will also start on a number of stores to be opened in 1999. The
    1998 capital program is being financed by internally generated funds, leases
    and long-term debt.


                                                    -17-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998




                      HANNAFORD BROS. CO. AND SUBSIDIARIES

          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

   CASH FLOWS FROM FINANCING ACTIVITIES

   Cash used in financing  activities  was $26 million in the first half of 1998
   as compared to $5 million in the first half of 1997.  This  reduction in cash
   flows of $21  million is  principally  the result of  increased  payments  of
   long-term  debt coupled with reduced  proceeds from the issuance of long-term
   debt. The Company  purchased  249,000 shares of common stock during the first
   half of 1998 at a cost of $10 million. The majority of this repurchased stock
   was used to fund the  Company's  stock based  benefit  plans with the balance
   being held in  treasury.  This  amount was offset by  proceeds  of $7 million
   received during the first half of 1998 from the issuance of 258,000 shares of
   treasury  stock.  The  Company  paid  $13  million  in  dividends  to  common
   shareholders in the first half of 1998.





                                                    -18-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998




                      HANNAFORD BROS. CO. AND SUBSIDIARIES

          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

FORWARD-LOOKING STATEMENTS

From time to time, information provided by the Company or statements made by its
associates  may contain  forward-looking  statements,  as defined in the Private
Securities  Litigation  Reform Act of 1995.  Examples of such statements in this
report  include  those  concerning  the  Company's  expected  future  tax rates,
construction schedules and capital expenditures.  The Company cautions investors
that there can be no assurance that actual results or business  conditions  will
not differ materially from those projected or suggested in such  forward-looking
statements as a result of various factors and risks  including,  but not limited
to the following:

(1) Hannaford's future operating results are dependent on its ability to achieve
increased  sales and to control  expenses.  Factors such as lower than  expected
inflation,  product cost  fluctuations  particularly  in perishable  categories,
changes in product mix or the use of promotional items, both of which may affect
pricing  strategy,  continued or increased  competitive  pressures from existing
competitors  and  new  entrants,   including  price  cutting   strategies,   and
deterioration in general or regional  economic  conditions are all factors which
could adversely affect sales projections.  Other components of operating results
could be adversely  affected by state or federal  legislation or regulation that
increases  costs,  increases  interest rates or the Company's cost of borrowing,
increases in labor rates due to low unemployment or other factors, unanticipated
costs  related to the opening and closing of stores or the  inability to control
various expense categories.

(2)  Hannaford's  future growth is dependent on its ability to expand its retail
square  footage.  Increases in interest  rates or the Company's cost of capital,
the  unavailability  of funds for  capital  expenditures  and the  inability  to
develop  new stores or  convert  existing  stores as rapidly as planned  are all
risks to the Company's projected future expansion.

(3) Adverse determinations with respect to pending or future litigation or other
material claims against Hannaford could affect actual results.

Furthermore,  the market  price of  Hannaford  common  stock could be subject to
fluctuations in response to quarter to quarter  variations in operating results,
changes in analysts' earnings estimates, market conditions in the retail sector,
especially in the supermarket  industry,  as well as general economic conditions
and other factors external to Hannaford.


                                                    -19-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998




                           PART II - OTHER INFORMATION

Item 4:  Submission of Matters to a Vote of Security Holders

    (a) The Annual Meeting of Shareholders was held on May 19, 1998.

    (b) Not applicable.

    (c) The following issues were voted upon by  shareholders.  All matters were
    approved as indicated:

 1. ELECTION OF FOUR CLASS II  DIRECTORS  TO SERVE  UNTIL THE ANNUAL  MEETING OF
    SHAREHOLDERS IN 2001.

                                     WITHHOLD
                                     AUTHORITY                 BROKER
                           FOR          FOR         TOTAL     NON-VOTES

Hugh G. Farrington     35,217,970       332,349   35,550,319          0

David F. Sobey         35,203,334       346,985   35,550,319          0

Robert L. Strickland   35,213,084       337,235   35,550,319          0

Robert J. Tarr, Jr.    35,220,103       330,216   35,550,319          0

 2. ELECTION  OF TWO CLASS I  DIRECTORS  TO SERVE  UNTIL THE  ANNUAL  MEETING OF
    SHAREHOLDERS IN 2000.

                                     WITHHOLD
                                     AUTHORITY                 BROKER
                           FOR          FOR         TOTAL     NON-VOTES

Walter J. Salmon       35,209,474       340,845   35,550,319          0

John Robert Sobey      35,192,023       358,296   35,550,319          0

 3. RATIFICATION OF THE APPOINTMENT OF PRICEWATERHOUSECOOPERS L.L.P. AS
    INDEPENDENT AUDITORS OF THE COMPANY FOR THE FISCAL YEAR ENDING
    JANUARY 2, 1999.
                                                               BROKER
                          FOR         AGAINST      ABSTAIN    NON-VOTES

    TOTAL              35,437,737        37,796       74,786          0



                                                    -20-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998



 4. A PROPOSAL TO APPROVE THE 1998 STOCK OPTION PLAN.
                                                               BROKER
                          FOR         AGAINST      ABSTAIN    NON-VOTES

    TOTAL              28,337,264     1,996,361      526,433  4,690,261

 5. A PROPOSAL TO RE-APPROVE THE 1993 LONG TERM INCENTIVE PLAN.
                                                               BROKER
                          FOR         AGAINST      ABSTAIN    NON-VOTES

    TOTAL              34,479,465       523,807      547,047          0

    (d) Not applicable

Item 5:  Other Information

    A limited  review was made of the results of the  three-month  and six-month
periods ended July 4, 1998, by PricewaterhouseCoopers L.L.P.

    Shareholder Proposals.  Under Securities and Exchange Commission Rule 14a-8,
shareholders may submit proposals for inclusion in the Company's proxy materials
for the 1999 Annual Meeting of Shareholders. Any such proposal must be in proper
written  form,  addressed to the  attention of the  Secretary of the Company and
received at the Company's  principal executive offices no later than December 5,
1998.

    Shareholders  may  also  raise  for  consideration  at  the  Annual  Meeting
proposals  for which  inclusion in the  Company's  proxy  materials is not being
sought.  Unless the proponent has satisfied the notice  requirements of SEC Rule
14a-4(c),  proxyholders  named  in the  Company's  proxy  will be  permitted  to
exercise  discretionary  voting authority on any such proposal.  For purposes of
this rule,  notice of a proposal for the 1999 Annual Meeting must be received in
proper written form at the Company's  principal  executive offices no later than
February 14, 1999.

Item 6:  Exhibits and Reports on Form 8-K

    (a) Exhibits required by Item 601 of Regulation SK

        10.1   First  Amendment to the Hannaford  Cash Balance  Plan,  generally
               effective February 18, 1998.

        10.2   Consulting and  Non-Competition  Agreement between the Registrant
               and Larry A. Plotkin, dated June 11, 1998.

        15     Letter of PricewaterhouseCoopers L.L.P. furnished pursuant
               to Regulation SX.

        23     Letter of PricewaterhouseCoopers L.L.P. regarding
               incorporation by reference to certain forms S-8 of the
               Registrant.

        27     Financial Data Schedule

    (b) There were no reports filed on Form 8-K during the second quarter.

                                                    -21-

<PAGE>


FORM 10-Q              HANNAFORD BROS. CO. 1-7603            JULY 4, 1998




                                   SIGNATURES

    Pursuant to the  requirements  of the  Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                           HANNAFORD BROS. CO.



Date August 10, 1998                        s/Blythe J. McGarvie
    ---------------------                  ---------------------
                                           Blythe J. McGarvie
                                           Executive Vice President
                                           (Chief Financial Officer)

Date August 10, 1998                        s/Charles H. Crockett
    ---------------------                  ----------------------
                                           Charles H. Crockett
                                           Assistant Secretary





                                                -22-
<PAGE>    









                                                 Exhibit 10.1



           FIRST AMENDMENT TO THE HANNAFORD CASH BALANCE PLAN


     The Hannaford Cash Balance Plan,  formerly named the Employee's  Retirement
Plan,  was last amended and restated  effective  generally  January 1, 1998. The
Plan is hereby amended in the following respects:

     1. The terms used in this  Amendment  shall have the  meanings set forth in
the Plan unless the context indicates otherwise.

     2. Section 3.1 is hereby amended to read as follows:

         "3.1 NORMAL RETIREMENT DATE. Except as hereinafter provided, the Normal
     Retirement  Date of each  Participant  shall be the later of the date he or
     she  attains  age  65 or the  fifth  anniversary  of his or her  Employment
     Commencement  Date.  The Normal  Retirement  Date of each of the  following
     Participants shall be the date he or she attains age 62:

              (a) a Driver  Participant  hired  before  January  1,  1995,  with
     respect to his or her Accrued Benefit as of December 31, 1997:

              (b) a Driver  Participant  who  attains  age  fifty-five  (55) and
     completes ten Years of Benefit Service on or before December 31, 1997; and

              (c) a Warehouse  Participant who attains age fifty-five (55) on or
     before January 1, 2000.

     3. Section 4.2 is hereby amended to read as follows:

         "4.2 BENEFITS FOR CERTAIN WAREHOUSE PARTICIPANTS.  The benefits payable
     to or in respect of  Warehouse  Participants  who retire or  separate  from
     service before  February 18, 1998,  shall be determined in accordance  with
     the terms of the Plan as in  effect on the date of each such  Participant's
     retirement  or  separation  from  service.  The  benefits  payable to or in
     respect of Warehouse Participants who retire or separate from service on or
     after February 18, 1998, shall be determined as follows:



                                                    -23-

<PAGE>




           (a) Normal Retirement Benefit. A Warehouse Participant who retires or
    is deemed to retire on his or her Normal  Retirement  Date shall be entitled
    to receive a monthly retirement benefit ("Normal Retirement  Benefit") equal
    to the  amount  determined  by  multiplying  the  number  of such  Warehouse
    Participant's  years of Benefit  Service  determined as of his or her Normal
    Retirement Date by Thirty-Two Dollars ($32.00).

           (b) Early Retirement Benefit. A Warehouse  Participant who retires on
    an Early  Retirement Date shall be entitled to receive a monthly  retirement
    benefit  ("Early  Retirement  Benefit")  equal to the amount  determined  by
    multiplying  the  number of such  Warehouse  Participant's  Years of Benefit
    Service  determined  as of his or her Early  Retirement  Date by  Thirty-Two
    Dollars ($32.00).

           Except as hereinafter  provided,  the amount determined in accordance
    with this  subsection (b) shall be reduced by 0.5952 of 1% for each month by
    which the  commencement  of such Warehouse  Participant's  Early  Retirement
    Benefit  precedes  the  first  day of the  month  coinciding  with  or  next
    following his or her Normal Retirement Date.  Effective  September 15, 1998,
    with respect to a Warehouse  Participant whose Normal Retirement Date is not
    the date he or she attains age 62, such amount shall be reduced by 5/9 of 1%
    for each of the first  sixty (60) months by which the  commencement  of such
    Warehouse  Participant's  Early Retirement Benefit precedes the first day of
    the month  coinciding  with or next  following his or her Normal  Retirement
    Date,  and  5/18 of 1% for each  additional  month,  up to sixty  additional
    months.

           (c) Deferred Retirement Benefit. A Warehouse  Participant who retires
    or is deemed to retire on a Deferred  Retirement  Date shall be  entitled to
    receive a monthly retirement benefit ("Deferred  Retirement  Benefit") equal
    to the  amount  determined  by  multiplying  the  number  of such  Warehouse
    Participant's  Years of Benefit Service determined as of his or her Deferred
    Retirement Date by Thirty-Two Dollars ($32.00).

           (d)  Vested  Benefit.  A  Terminated  Warehouse  Participant  who  is
    credited  with at least five (5) Years of Vesting  Service shall be entitled
    to a monthly  retirement  benefit  ("Vested  Benefit")  equal to the  amount
    determined by multiplying the number of such Warehouse  Participant's  Years
    of Benefit  Service  determined as of his or her  Termination  of Employment
    Date by Thirty-Two Dollars ($32.00).



                                                    -24-

<PAGE>




            Except as hereinafter provided,  the amount determined in accordance
    with this  subsection (d) shall be reduced by 0.5952 of 1% for each month by
    which  the  commencement  of such  Warehouse  Participant's  Vested  Benefit
    precedes the first day of the month coinciding with or next following his or
    her Normal Retirement Date.  Effective September 15, 1998, with respect to a
    Warehouse Participant whose Normal Retirement Date is not the date he or she
    attains age 62,  such  amount  shall be reduced by 5/9 of 1% for each of the
    first  sixty  (60)  months  by  which  the  commencement  of such  Warehouse
    Participant's  Vested Benefit precedes the first day of the month coinciding
    with or next following his or her Normal Retirement Date, and 5/18 of 1% for
    each additional month, up to sixty additional months."

    Notwithstanding the preceding to the contrary, the benefits payable to or in
respect of a Warehouse  Participant  who retires or separates from service after
February 18, 1998, shall not be less than his or her Accrued Benefit  determined
in  accordance  with the terms of the Plan as in effect on  February  17,  1998,
based upon his or her Years of Benefit  Service and Average Annual  Compensation
as of such date.

   3. This Amendment generally shall be effective February 18, 1998, except that
Part 2 shall be effective September 15, 1998.




                                                    -25-





                                                    Exhibit 10.2



                                             June 11, 1998


Larry A. Plotkin
32 Buttonwood Lane
Portland, Maine 04102

Re:   Consulting and Non-Competition Agreement

Dear Larry:

Hannaford Bros. Co. (the "Company") and you executed a letter agreement
dated June 11, 1998,  outlining our mutual understanding regarding your
resignation from employment with the Company.  This letter sets forth our
further understanding relating to your consulting arrangements and non-
competition with the Company following your resignation from employment.

1.   Consulting Arrangements.

1.1. Consulting Services to be Provided.

Following your resignation from employment with the Company (presently scheduled
to occur on January 5, 1999),  you will provide  Hannaford  with 25 days of your
services  during  1999 and 25 days of your  services  during  2000 (such days of
service to be selected  by mutual  agreement  of you and the  Company) as a real
estate development consultant in connection with such Company projects and tasks
as may be designated from time to time by the Company's Executive Vice President
- -  Strategic  Development.  You  agree to  apply  yourself  diligently  to these
projects. It is understood that these 25 working days need not be consecutive in
each calendar year and that you are free (except as provided in section 2 below,
relating to  non-competition  arrangements)  to render  your  services to others
during the term of this  agreement.  You and the Company may  mutually  agree to
additional days of consulting services.

1.2. Compensation.

The  Company  will  pay you  One  Thousand  Dollars  ($1,000)  per day for  your
consulting  services rendered  hereunder;  provided,  however,  that any days of
service in excess of twenty-five (25) in 1999 or in 2000 (which may be



                                                    -26-

<PAGE>




mutually  agreed to by you and the Company  pursuant to section 1.1. above) will
be paid for at the rate of Two Thousand Dollars ($2,000) per day. If the Company
should  request less than 25 days of service in either 1999 or 2000, the Company
will pay you,  after the end of the  applicable  calendar year, for the "unused"
days at the rate of $1,000 per day. All payments under this section 1.2. will be
made within 30 days after your submission of an invoice  therefor,  containing a
reasonably detailed description of the services rendered.

1.3. Reimbursement of Expenses.

The  Company  will  reimburse  you for  all  out-of-pocket  expenses  reasonably
incurred by you in connection with your services hereunder.  Upon request by the
Company, you agree to provide reasonable written  documentation  supporting such
expenditures.  The Company will also pay your airfare, hotel,  registration fee,
meals,  and other  reasonable  expenses related to your attendance at the annual
ICSC  conference in 1999 and 2000, but will not pay any  consulting  service fee
for your time  spent  attending  that  conference  unless  you are  specifically
requested  to perform  services  there on behalf of the  Company as part of your
consulting arrangements as described herein.

1.4. Termination.

The consulting  arrangements  set forth in this section 1 shall terminate on the
first to occur of the following:

(a) December 31, 2000;

(b) Termination by you;

(c) Termination by the Company for cause (as defined below).

Upon termination,  you will not be required to render any further services under
this section 1 (although you shall  continue to be subject to the  provisions of
sections 2 and 3 below) and the Company will have no further  obligation  to you
under  this  section  1 except to pay you for  services  rendered  through,  and
reimburse  you  for  expenses  incurred  through,  the  date of  termination  in
accordance with the provisions of sections 1.2 and 1.3 above.  The Company shall
have the right to terminate your consulting arrangement as described herein "for
cause"  (a) if it  determines,  in good  faith,  that you have  failed  to apply
yourself diligently or that you have taken affirmative acts that are contrary to
the best  interests  of the  Company,  or (b) in the event  that  your  death or
disability renders you unable to substantially complete the services required of
you hereunder.



                                                    -27-

<PAGE>




Except in the event of your death,  any  termination  shall be effective only if
the  terminating  party gives written  notice of such  termination  to the other
party  at  least  fifteen  (15)  days  prior  to  the  effective  date  of  such
termination.

1.5. Independent Contractor.

We agree  that any  services  rendered  by you  under  this  agreement  shall be
rendered as an independent contractor and not as an employee. In connection with
your  services  hereunder,  you  will  provide  all  legally  required  worker's
compensation  insurance  and  reasonable  amounts of  automobile  and  liability
insurance  coverage,  and Hannaford shall have no  responsibility to furnish any
such  insurance.  You  acknowledge  that,  in your  capacity  as an  independent
contractor  and  consultant  hereunder,  you will not be  entitled to any of the
employee benefits available to Hannaford associates.

2.   Non-Competition Arrangements.

2.1. Non-Competition Agreement.

Beginning January 5, 1999, and until December 31, 2000, you agree, without prior
written approval from the Company's Chief Executive  Officer (which approval may
be granted or withheld in his absolute discretion) not to:

      (a) render services, either as an employee, officer, consultant, director,
      adviser,  or in any  other  capacity,  to the  owner  or  operator  of any
      supermarket,  any  "supercenter"  (such as Kmart  or  Wal-Mart),  any "box
      store" (such as Aldi's or  Sav-A-Lot),  any wholesale  club store (such as
      Costco,  BJ's, or Sam's),  any  drugstore,  or any store or other facility
      engaged  primarily  in the  sale  of food to  consumers  for  off-premises
      preparation  (hereinafter,  a  "Competitor")  with respect to any store or
      facility location or prospective location within the Restricted Geographic
      Area defined below; or

      (b) render services,  in any capacity, to any of the following supermarket
      operators,  regardless of the location with respect to which such services
      might be sought:  DeMoulas / Market  Basket,  Shaw's  Supermarkets,  Price
      Chopper (based in Rotterdam, New York), Ukrop's,  Harris-Teeter,  and Farm
      Fresh; or

      (c) acquire  directly or  indirectly,  any  interest  in, as  stockholder,
      director, officer,  consultant,  agent, employee, or partner, or otherwise
      act for, any Competitor,  with the exception of minority stock holdings in
      companies  whose shares are listed for trading on the American or New York
      Stock  Exchange,  or traded "over the counter" and  regularly  reported by
      NASDAQ.


                                                    -28-

<PAGE>




The "Restricted Geographic Area" referred to in subsection 2.1(a) above includes
all of the states of Maine, New Hampshire, and Vermont; that portion of New York
state east of Interstate 81 and more than 20 miles from  Syracuse;  that portion
of South Carolina  within 20 miles of Rock Hill;  that portion of North Carolina
lying south and east of a straight  line which  passes  through  (and  continues
beyond)  the  northernmost  point  in  Raleigh  and the  northernmost  point  in
Charlotte;  that portion of Virginia south of an east-west line located 50 miles
north of  Richmond  and east of a  north-south  line  located  50 miles  west of
Richmond;  that portion of Massachusetts that is east of Interstate 91 and north
of Route 2 and outside Route 128; and that portion of Massachusetts  within five
(5) miles of the Company's store in Peabody.

Notwithstanding  anything to the  contrary  in section  2.1(a)  above,  the term
"Competitor" as used herein shall not include  convenience  stores (such as 7-11
and Cumberland Farms) and restaurants.

It is understood and agreed that nothing herein shall restrict your:

      (i)  speaking  to trade  associations  and  groups on  topics  of  general
      interest to the supermarket or drug store industry,  even though employees
      of Competitors may be present in the audience;

      (ii) developing real estate for your own account and leasing or selling it
      to a Competitor,  provided that you have first offered that opportunity to
      Hannaford on no less favorable  terms and  Hannaford,  after being given a
      period of no less that twenty  business  days to consider it, has declined
      the opportunity; or

       (iii) redeveloping, either for your own account or that of a developer to
      whom you are rendering services, a shopping center or other retail project
      within which a retail  location of a Competitor  is located,  even if your
      efforts may result in the expansion, modernization, or improvement of that
      Competitor's location.

2.2. Consideration for Non-Competition.

In consideration for your agreement set forth in section 2.1 not to compete with
the Company,  the Company  will pay you Two Hundred  Thirty Four  Thousand  Five
Hundred  Sixty Eight  Dollars  ($234,568.00)  on January 6, 1999 and Two Hundred
Thirty Four Thousand Five Hundred Sixty Eight Dollars  ($234,568.00) on December
30, 1999. It is  understood  and agreed that these amounts shall be payable even
if you should die or become  disabled  before December 31, 2000, or otherwise be
unable to render any or all of the  services  contemplated  in section 1 of this
agreement.



                                                    -29-

<PAGE>




2.3. Enforcement; Reasonableness.

You and the Company  agree that the Company  would be  irreparably  damaged by a
breach of the  non-competition  provision of this agreement set forth in section
2.1. It is  accordingly  agreed that the Company shall be entitled to injunctive
relief in order to prevent  any  breach of that  provision  and to  specifically
enforce  it, in  addition  to any  other  remedy  to which  the  Company  may be
entitled.  You and the Company further agree that the subject  matter,  duration
of, and geographic area covered by your non-competition agreement are reasonable
in light of the facts as they exist on the date hereof. However, if at any time,
a court or other body having  jurisdiction  over this agreement  determines that
any of the subject matter,  duration, or geographic area of your covenant not to
compete is unreasonable in any respect, it shall be reduced, and not terminated,
as such court or body determines may be reasonable.

3. Miscellaneous Provisions.

Upon the written request of either you or the Company, the other party agrees to
execute such other documents as the requesting  party or its counsel  reasonably
deem  necessary or advisable to implement the terms of this letter.  This letter
sets forth the entire  agreement  between  you and the  Company  regarding  your
consulting arrangements and your agreement not to compete with the Company. This
agreement  may be amended  only by written  document  signed by both you and the
Company, and it will be governed by the laws of the State of Maine.

If this letter accurately sets forth our understanding and agreement,  would you
please sign both copies, return one to me, and keep one for your records.

                                   Sincerely,

                               HANNAFORD BROS. CO.


                              By: ___________________________
                                  Hugh G. Farrington
                                  President and Chief Executive Officer



Seen and agreed to this _____ day of June, 1998.


- -----------------------
Larry A. Plotkin


                                                    -30-





                                                 Exhibit 15



                        REPORT OF INDEPENDENT ACCOUNTANTS


To the Board of Directors and Shareholders of
Hannaford Bros. Co.:

We have reviewed the accompanying  consolidated balance sheet of Hannaford Bros.
Co. and Subsidiaries as of July 4, 1998, and the related consolidated statements
of earnings and cash flows for the three month and six month  periods ended July
4, 1998 and June 28, 1997. These financial  statements are the responsibility of
the Company's management.

We conducted our review in accordance with standards established by the American
Institute  of  Certified  Public  Accountants.  A review  of  interim  financial
information consists principally of applying analytical  procedures to financial
data and making  inquiries of persons  responsible  for financial and accounting
matters. It is substantially less in scope than an audit conducted in accordance
with  generally  accepted  auditing  standards,  the  objective  of which is the
expression of an opinion  regarding the financial  statements  taken as a whole.
Accordingly,  we do not  express  such an  opinion.  We  previously  audited and
expressed  an  unqualified  opinion  on  the  Company's  consolidated  financial
statements  for the year ended January 3, 1998 (not  presented  herein).  In our
opinion,  the  information  set forth in the  accompanying  balance  sheet as of
January 3, 1998, is fairly stated in all material  respects,  in relation to the
statement of financial position from which it has been derived.

Based on our review, we are not aware of any material  modifications that should
be made to the  accompanying  financial  statements for them to be in conformity
with generally accepted accounting principles.


s/PricewaterhouseCoopers L.L.P.

Portland, Maine
July 22, 1998




                                                    -31-





                                                 Exhibit 23














Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, DC  20549

RE:  Hannaford Bros. Co.
     Registrations on Form S-8

We are aware  that our  report  dated  July 22,  1998 on our  review of  interim
financial information of Hannaford Bros. Co. and Subsidiaries as of July 4, 1998
and for the three  month and six month  periods  ended July 4, 1998 and June 28,
1997,  and  included  in this  Form 10-Q is  incorporated  by  reference  in the
Company's  registration  statements  on  Form  S-8  (Numbers  2-77902,  2-98387,
33-1281, 33-22666,  33-31624,  33-41273, 33-60119, 33-60655, 33-60691, 333-41381
and  333-53109).  Pursuant to rule 436(c) under the Securities Act of 1933, this
report should not be considered a part of the Registration  Statements  prepared
or certified by us within the meaning of Sections 7 and 11 of that Act.



s/PricewaterhouseCoopers L.L.P.

Portland, Maine
August 6, 1998




                                                   -32-

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