HANNAFORD BROTHERS CO
DEF 14A, 1999-04-05
GROCERY STORES
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                                                    Hannaford Bros. Co.
                                                    145 Pleasant Hill Road
                                                    Scarborough, ME  04074

                     NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                             To Be Held May 19, 1999

To the Shareholders:

    You are cordially  invited to attend the Annual Meeting of  Shareholders  of
HANNAFORD BROS. CO., a Maine  corporation,  which will be held at the offices of
the Company, 145 Pleasant Hill Road, Scarborough,  Maine, on Wednesday,  May 19,
1999,  at 9:30 a.m.  The purpose of the Meeting will be to consider and act upon
the following:

    1.  Election of four Class III  Directors to serve until the Annual  Meeting
        of Shareholders in 2002.

    2.  Ratification  of  the  appointment  of  PricewaterhouseCoopers   LLP  as
        independent  auditors of the Company for the fiscal year ending  January
        1, 2000.

    3.  Such other  business  as may  properly  come  before the Meeting and any
        adjournment thereof.

    The Board of Directors has fixed the close of business on March 23, 1999, as
the record date for the determination of shareholders entitled to receive notice
of, and vote at, the Meeting and any adjournment thereof.

                                       By order of the Board of Directors
                                             /s/ Peter B. Webster

                                                                    Clerk

Scarborough, Maine
April 5, 1999

      Whether or not you plan to attend the Meeting,  please vote, date and sign
the  enclosed  proxy and return it promptly  in the  envelope  provided.  If you
attend the Meeting, you may revoke your proxy and vote in person.



<PAGE>


                               HANNAFORD BROS. CO.
                              145 Pleasant Hill Road
                              Scarborough, ME  04074

                                 PROXY STATEMENT
                          ANNUAL MEETING OF SHAREHOLDERS
                             To Be Held May 19, 1999

    The  accompanying  proxy is solicited by the Board of Directors of HANNAFORD
BROS. CO. (the  "Company") for use at the Annual  Meeting of  Shareholders  (the
"Meeting")  to be held at the offices of the Company,  145  Pleasant  Hill Road,
Scarborough,  Maine,  at  9:30  a.m.,  on  Wednesday,  May  19,  1999,  and  any
adjournment  thereof.  When such proxy is properly  executed and  returned,  the
shares  it  represents  will be  voted at the  Meeting  in  accordance  with any
directions  noted  thereon;  or in the absence of specific  directions as to any
proposal,  it will be voted in favor of each  nominee  and  proposal  identified
below.  Any  shareholder  giving a proxy  has the power to revoke it at any time
before  it is  voted.  A proxy may be  revoked  by  filing a  written  notice of
revocation  with an Assistant  Secretary of the  Company,  by  submitting a duly
executed  proxy  bearing  a later  date or by  revocation  made in person at the
Meeting.

    The  proxy  and this  proxy  statement  are being  mailed  or  delivered  to
shareholders on or about April 5, 1999.

Voting Securities of the Company

    As of March 23, 1999, there were outstanding and entitled to vote
42,229,109  shares of Common  Stock,  par value  $.75 per  share.  Each share of
Common Stock is entitled to one vote.  Only  shareholders of record at the close
of business on March 23, 1999, will be entitled to vote at the Meeting.  Each of
the following were beneficial  holders of more than 5% of the outstanding Common
Stock  of the  Company  at the  close of  business  on March  23,  1999.  Unless
indicated to the contrary,  the persons or parties  shown as beneficial  holders
have the sole power to vote and dispose of the shares shown as owned by them.
                                            Amount and
                                            Nature of
      Name and Address                      Beneficial            Percent
    of Beneficial Holder                    Ownership             of Class

Sobey Parties(1)                             10,835,921              25.7
115 King Street
Stellarton, Nova Scotia, Canada B0K 1S0

Sanford C. Bernstein & Co., Inc.(2)           2,219,080               5.3
One State Street Plaza
New York, New York 10004



<PAGE>



(1) The Sobey Parties  include  Donald R. Sobey,  David F. Sobey,  the Estate of
    William M. Sobey, Empire Company Limited,  E.C.L.  Investments  Limited, the
    Pension Plan for Employees of Sobeys Inc., the Deferred  Profit Sharing Plan
    for  Eligible  Employees  of Sobeys Inc.  and Pauljan  Limited.  Information
    regarding  ownership  by the Sobey  Parties  is given in  reliance  on their
    latest Form 4 filing,  made on or about May 7, 1997, with the Securities and
    Exchange Commission.

(2) Sanford C. Bernstein & Co., Inc. is a broker-dealer. The shares are held for
    the account of discretionary clients who have the right to receive dividends
    from,  and the  proceeds  of any  sale of,  these  shares  and the  right to
    determine  the voting of such  shares.  Information  regarding  ownership by
    Sanford  C.  Bernstein  & Co.,  Inc.  is given in  reliance  on its  amended
    Schedule 13G filed on or about  February 5, 1999,  with the  Securities  and
    Exchange Commission.



<PAGE>



    The following  table sets forth the beneficial  ownership of Common Stock by
each Director,  the other executive  officers named in the Summary  Compensation
Table on page 8, and all Directors  and  executive  officers of the Company as a
group,  at the  close of  business  on  March  23,  1999.  Except  as  otherwise
indicated, each person owns less than 1% of the outstanding Common Stock.

                                         SHARES OF
                                        COMMON STOCK             PERCENT OF
         NAME                        BENEFICIALLY OWNED            CLASS
Directors

    Bruce G. Allbright                      8,267(1)

    Robert D. Bolinder                     13,830(2)

    William T. End                          7,230(3)

    Hugh G. Farrington                    381,051(4)

    Richard K. Lochridge                    9,267(5)

    Renee M. Love                           5,330(6)

    Claudine B. Malone                      1,917

    Robert J. Murray                        3,680(7)

    Dr. Walter J. Salmon                  135,560(8)

    John Robert Sobey                           0(9)

    David F. Sobey                     10,835,921(10)                25.7

    Robert L. Strickland                    3,000

    Robert J. Tarr, Jr.                     9,000(11)

Other Named Executive Officers

    Richard A. Anicetti                    51,337(12)

    Paul A. Fritzson                       48,773(13)

    Ronald C. Hodge                        46,979(14)

    Blythe J. McGarvie                     28,872(15)

All Executive Officers and Directors
   as a Group                           11,658,372(16)              27.6


<PAGE>



 (1) Includes 6,267 shares that Mr. Allbright has the right to acquire within 60
     days by exercise of stock options.

 (2) Includes 3,830 shares that Mr.  Bolinder has the right to acquire within 60
     days by exercise of stock options.

 (3) Includes  3,830 shares that Mr. End has the right to acquire within 60 days
     by exercise of stock options.

 (4) Includes 76 shares owned by Mr.  Farrington's  wife. Also includes  163,379
     shares  that Mr.  Farrington  has the  right to  acquire  within 60 days by
     exercise of stock options.

 (5) Includes 6,267 shares that Mr. Lochridge has the right to acquire within 60
     days by exercise of stock options.

 (6) Includes 3,830 shares that Ms. Love has the right to acquire within 60 days
     by exercise of stock options.

 (7) Includes  1,680 shares that Mr.  Murray has the right to acquire  within 60
     days by exercise of stock options.

 (8) Includes 1,500 shares owned by Dr. Salmon's wife.

 (9) John Robert  Sobey,  because of business and family  relationships,  may be
     deemed to be the  beneficial  owner of some or all of 10,835,921  shares of
     Hannaford  Common  Stock  held by the  Sobey  Parties.  John  Robert  Sobey
     expressly disclaims any beneficial ownership.

(10) David F. Sobey, because of business and family relationships, may be deemed
     to be the beneficial owner of some or all of 10,835,921 shares of Hannaford
     Common Stock held by the Sobey Parties.  David F. Sobey expressly disclaims
     beneficial  ownership  of all except  36,110 of said  shares  (See  "Voting
     Securities of the Company," Page 1).

(11) Includes 1,500 shares held in a family charitable trust.

(12) Includes 41,016 shares that Mr. Anicetti has the right to acquire within 60
     days by exercise of stock options.

(13) Includes 38,530 shares that Mr. Fritzson has the right to acquire within 60
     days by exercise of stock options.

(14) Includes  38,226  shares that Mr. Hodge has the right to acquire  within 60
     days by exercise of stock options.

(15) Includes  23,893 shares that Mrs.  McGarvie has the right to acquire within
     60 days by exercise of stock options.

(16) Includes  3,276  shares held by immediate  family  members.  Also  includes
     386,049  shares  which may be acquired  within 60 days by exercise of stock
     options.


<PAGE>


                            ELECTION OF DIRECTORS

     The  Articles  of  Incorporation  of the  Company  provide  for a Board  of
Directors of not fewer than seven nor more than eighteen  members,  as from time
to time may be determined by resolution of the  shareholders  or the  Directors.
The Board of Directors is divided into three  classes,  each such class having a
three-year  term of office with the term of office of one such class expiring at
the  Annual  Meeting  of  Shareholders  each  year.  The term of the  Class  III
Directors expires at the upcoming Meeting.

     The nominees for election as Class III Directors at this Meeting are Robert
D. Bolinder,  Richard K. Lochridge,  Renee M. Love and Robert J. Murray,  all of
whom are current Class III Directors who are standing for re-election.  Ms. Love
and Messrs. Bolinder,  Lochridge and Murray have consented to serve as Directors
if elected.  Should any nominee become  unavailable  for election  (which is not
presently anticipated), the discretionary authority provided in the proxy may be
exercised  to vote for a  substitute.  No proxy  may be voted for more than four
nominees for Class III Directors.  Candidates  receiving the greatest  number of
votes cast will be elected to the Board.  (Abstentions and broker non-votes will
not affect the tally of votes cast in the election.  A "non-vote"  occurs when a
broker or other fiduciary,  holding shares for a beneficial owner,  votes on one
proposal but lacks authority from such owner to vote on another proposal.)

     The  following  table  sets  forth  for  each  Director,  his or her  name,
principal  occupations or employment for at least the past five years,  class of
directorship, age on March 23, 1999, and year first elected a Director.

                          Principal Occupation                       Director
       Name                   or Employment                     Age    Since

CLASS I (Term expires at the 2000 Annual Meeting)

Bruce G. Allbright(1)     Retired President, Dayton Hudson       70     1991
(Retiring May 19, 1999)   Corporation, Minneapolis, Minnesota

William T. End(2)         Chairman and Chief Executive Officer,  51     1995
                          Cornerstone Brands, Inc.,
                          Portland, Maine (Catalog Retailer);
                          President and Chief Executive Officer,
                          Lands' End, Inc., 1991 to 1995.

Claudine B. Malone(3)     President, Financial & Management      62     1991
                          Consulting, Inc., McLean, Virginia

Dr. Walter J. Salmon(4)   Stanley Roth, Sr., Professor           68     1964
                          of Retailing, Emeritus, Harvard
                          University Graduate School
                          of Business Administration,
                          Boston, Massachusetts

John Robert Sobey(5)      President & Chief Operating Officer,   50     1998
                          Sobeys Canada Inc., Stellarton,
                          Nova Scotia


<PAGE>



CLASS II (Term expires at the 2001 Annual Meeting)

Hugh G. Farrington(6)     Chief Executive Officer since          54     1981
                          May 1992; President since 1984;
                          Executive Vice President
                          1981 to 1984; Senior Vice
                          President 1980 to 1981; Vice
                          President 1977 to 1980

David F. Sobey(7)         Chairman of the Board,                 67     1981
                          Sobeys Canada Inc., Stellarton,
                          Nova Scotia

Robert L. Strickland(8)   Retired Chairman of the Board,         68     1994
                          Lowe's Companies, Inc., Winston-Salem,
                          North Carolina

Robert J. Tarr, Jr.(9)    Consultant; formerly President, Chief  55     1998
                          Executive Officer and Chief Operating
                          Officer, Harcourt General, Inc. and
                          The Neiman Marcus Group, Inc., Boston,
                          Massachusetts from 1991 to 1997

CLASS III (Term expires at this Annual Meeting)

Robert D. Bolinder(10)    President, Robert D. Bolinder          67    1984
                          Associates, Management Consultants,
                          Boise, Idaho; retired Executive
                          Vice President, Smith's Food and
                          Drug Centers, Inc., Salt Lake City,
                          Utah

Richard K. Lochridge(11)  President, Lochridge & Company, Inc.,  55     1993
                          Boston, Massachusetts (Management
                          Consulting)

Renee M. Love(12)         Chairman and Chief Executive Officer,  53     1996
                          Omega Group, Inc., Bryn Mawr,
                          Pennsylvania (Strategic Consulting)

Robert J. Murray(13)      Chairman, President and Chief          56     1997
                          Executive Officer, New England
                          Business Service, Inc., Groton,
                          Massachusetts; formerly Executive
                          Vice President of the North Atlantic
                          Group of The Gillette Company,
                          Boston, Massachusetts, from 1991 to 1995


<PAGE>






 (1) Mr. Allbright is a member of the Human Resources Committee of the Board. He
     is also a Director of TCF Financial and G & K Services.
 (2) Mr. End is Chairperson of the Human Resources Committee of the Board and is
     a member of the  Corporate  Governance  Committee  of the  Board.  Prior to
     rejoining  the Board in 1995,  Mr. End served as a Hannaford  Director from
     1983 to 1993.
 (3) Ms. Malone is Chairperson of the Audit  Committee of the Board and a member
     of the Corporate  Governance Committee of the Board. She is also a Director
     of Hasbro, Inc.; Houghton Mifflin Company; The Limited, Inc.; Union Pacific
     Resources;  Dell Computer  Corporation;  Lowe's  Companies,  Inc.;  Lafarge
     Corporation;  Mallinckrodt  Group;  and  SAIC.  She  is a  Trustee  of  the
     Massachusetts  Institute of Technology  and is  Chairperson  of the Federal
     Reserve Bank of Richmond.
 (4) Dr. Salmon is Chairman of the Board, Chairperson of the Executive Committee
     of  the  Board  and a  member  of  the  Finance  and  Corporate  Governance
     Committees of the Board. He is also a Director of Luby's Cafeterias,  Inc.;
     Circuit City Stores,  Inc.; The Neiman Marcus Group,  Inc.; The Quaker Oats
     Company;  Harrah's  Entertainment,  Inc;  Cole  National  Corporation;  and
     PetsMart,  Inc.  He is also a  Director  of the Tufts  Health  Plan and the
     Harvard Business School Publishing Company.
 (5) Mr. John Robert Sobey is a member of the Audit  Committee of the Board.  He
     is also a Director of Empire Company Limited and Sobeys Canada Inc.
     He is a cousin of Director David F. Sobey.
 (6) Mr.  Farrington is a member of the Executive  Committee of the Board. He is
     also a Director of Sobeys Canada, Inc.
 (7) Mr. David Sobey is a member of the Executive  Committee of the Board. He is
     also a Director of Empire  Company  Limited;  Sobeys  Canada Inc.;  and CHC
     Helicopter Corporation. He is a cousin of Director John Robert Sobey.
 (8) Mr. Strickland is Chairperson of the Corporate  Governance Committee of the
     Board and is a member of the Human  Resources and  Executive  Committees of
     the Board. He is also a Director of Lowe's  Companies,  Inc.;  Krispy Kreme
     Corp.; and T. Rowe Price Associates, Inc.
 (9) Mr. Tarr is a member of the Audit and Finance  Committees of the Board.  He
     is also a Director of Houghton  Mifflin  Company;  and John Hancock  Mutual
     Life Insurance Company.
(10) Mr.  Bolinder is  Chairperson  of the Finance  Committee of the Board and a
     member of the  Corporate  Governance  Committee of the Board.  He is also a
     Director of Idaho Power Company.
(11) Mr.  Lochridge is a member of the  Executive,  Finance and Human  Resources
     Committees of the Board. He is also a Director of Lowe's  Companies,  Inc.;
     and PetsMart, Inc.
(12) Ms. Love is a member of the Audit and Finance Committees of the Board. (13)
Mr. Murray is a member of the Audit and Finance Committees of the Board.
     He is also a Director of Allmerica  Financial  Corporation;  Fleet National
     Bank; LoJack Corporation; and New England Business Service, Inc.


<PAGE>


                      INFORMATION CONCERNING THE BOARD OF
                        DIRECTORS AND BOARD COMMITTEES


Meetings

    During 1998 the Board of Directors of the Company  held six  meetings.  Each
Director  attended 75% or more of the total Board and  Committee  meetings he or
she was eligible to attend in 1998.

Committees

    The Company has an Audit  Committee,  Human Resources  Committee,  Corporate
Governance  Committee and Finance  Committee,  each consisting of non-management
members of the Board, and an Executive  Committee,  consisting of management and
non-management members. Each Committee is elected by the Board of Directors.

    The Audit  Committee's  function  is to  oversee  the work of the  Company's
internal and external auditors and to monitor the adequacy of the accounting and
internal control system. The Committee met on seven occasions during 1998.

    The Human Resources  Committee reviews the compensation of the Directors and
senior  executives  and makes  recommendations  to the  Board  with  respect  to
proposed  changes in compensation  programs.  The Committee has broad discretion
over the administration of various  compensation  plans of the Company,  and, in
certain  instances,  has the  authority to directly  amend  benefit  plans.  The
Committee met on four occasions during 1998.

    The Corporate  Governance  Committee reviews various matters  concerning the
Board's role and the relationship  between the Board and senior management.  For
example,  the  Committee  makes  recommendations  on the  composition  of  Board
committees and is charged with  overseeing the Board's  processes for evaluating
performance  of the  Chairman  of the Board,  the Chief  Executive  Officer  and
individual   Directors.   The  Committee  is  also  responsible  for  nominating
candidates  for  election  to the  Board  and  will  consider  suggestions  from
shareholders on Director  nominations.  Suggested  nominees will be evaluated on
the basis of their qualifications and the long-range  objectives of the Company.
See "Shareholder  Proposals" at page 16 below for a description of procedures by
which a  shareholder  may  nominate one or more  candidates  for election to the
Board. The Corporate Governance Committee met on four occasions during 1998.

    The Finance Committee  oversees and makes  recommendations to the Board with
respect to financial  structure,  dividend policy and related  matters.  It also
serves as the named  fiduciary  responsible for overseeing the investment of the
assets of the Company's  tax-qualified  retirement  plans.  The Committee met on
four occasions during 1998.



<PAGE>



    The Executive  Committee's primary function is to act on behalf of the Board
at times when it is impractical  to call a special  meeting of the entire Board.
The powers of the  Executive  Committee are limited by the Bylaws of the Company
and by  applicable  Maine law. For example,  the  Committee is not  permitted to
amend the  Articles  of  Incorporation  or Bylaws of the Company or to adopt any
plan of merger or consolidation  on behalf of the Board.  Pursuant to an amended
Standstill Agreement,  the Sobey Parties are entitled to designate one member of
the  Executive  Committee.  See  "Agreement  with Sobey  Parties,"  page 15. The
Committee did not meet during 1998.

Directors' Compensation

    Each  non-management  Director  is paid an annual  retainer  of $26,000  for
services  as a Director.  Non-management  Directors  (other  than Dr.  Walter J.
Salmon)  receive fees of $1,000 for each Board  meeting  attended and $1,000 for
each committee meeting attended.  Committee  Chairpersons  receive an additional
annual  retainer  of $2,500  for such  services.  Hugh G.  Farrington  (the only
management  member of the Board)  receives no  additional  compensation  for his
services as a Director.  All  Directors  are  reimbursed  for any  out-of-pocket
expenses incurred in attending Board and committee meetings.

    Dr.  Salmon also  receives  $84,000 per year,  which  covers his services as
Chairman of the Board and Chairperson of the Executive Committee,  his Board and
committee  meeting  attendance  fees and the additional  consulting  services he
provides.

    The Company  maintains a Stock  Ownership Plan for Outside  Directors  which
offers non-management Directors a potential source of performance-based deferred
compensation tied to the long-term performance of the Company as measured by the
price of its Common Stock.

    Performance Shares. Under the Plan, each non-management Director is credited
    annually with a specified number of "performance  shares",  whose value will
    be determined over a five-year  "performance  period".  (In the event that a
    Director  leaves  the Board  before  age 70,  except in the case of death or
    disability, the performance period for each outstanding award will terminate
    at the end of the fiscal year in which the Director ceases to be a member of
    the  Board.) At the end of the  performance  period for a given  award,  the
    number of  performance  shares is multiplied by the increase (if any) in the
    trading price of the Common Stock over such period. The resulting figure (in
    dollars) is then credited to a



<PAGE>



    deferral account for the Director, where it is treated as if it were
    invested in Common Stock of the Company (with adjustments to reflect
    reinvestment of dividends paid on such stock and changes in the trading
    price of the stock).  The following Directors hold the number of common
    share equivalents indicated: Mr. Allbright, 2,369; Mr. Bolinder, 3,876;
    Mr. End, 1,108; Mr. Lochridge, 1,010; Ms. Malone, 2,369; Dr. Salmon,
    4,422; and Mr. D. Sobey, 4,058.

    Generally, amounts credited to a Director's deferral account will be paid to
    her or him in a lump sum or in  monthly  installments  over a period  not to
    exceed 10 years.  Payments may not begin until the Director leaves the Board
    or reaches age 70,  whichever is later.  All payments from the Plan are made
    in cash.

    For 1998 each non-management Director received an award under the Plan
    of 1,400 performance shares.  The number of performance shares
    presently held by the non-management Directors are:  Mr. Allbright,
    6,900; Mr. Bolinder, 6,900; Mr. End, 5,300; Mr. Lochridge, 6,900;
    Ms. Love, 3,600; Ms. Malone, 6,900; Mr. Murray, 2,200; Dr. Salmon, 6,900;
    Mr. D. Sobey, 6,900; Mr. J. Sobey, 1,000; Mr. Strickland, 6,900; and
    Mr. Tarr, 1,000.  As described above, the ultimate value of the
    performance shares will vary depending upon the future market price of
    the Company's Common Stock.

    The Plan also allows  non-management  Directors to receive  stock options in
lieu of their  annual  retainers  or to defer their  compensation,  as described
below.

    Stock Options. Each non-management  Director may elect to receive his or her
    annual  retainer  in the  form of a stock  option  rather  than  cash.  This
    election must be made by the Director before January 1 of the relevant year,
    and cannot be made for less than the entire  annual  retainer for that year.
    If so elected,  the stock  option is granted as of the first  trading day of
    the new year. The option  entitles the Director to purchase  Common Stock at
    an exercise  price equal to 100% of the closing  price of  Hannaford  Common
    Stock on the New York Stock  Exchange  as of the grant  date.  The number of
    shares  covered by the option is set by formula  and equals (i) three  times
    the  annual  retainer,  divided by (ii) the  closing  price per share of the
    Common  Stock on the grant date.  The  exercise  price is payable in cash or
    previously  acquired  stock  (or any  combination  thereof)  at the  time of
    exercise.  The option becomes  exercisable one year after the date of grant,
    but will be  forfeited  if for any reason  (other  than a "change in control
    event" as defined) the  Director's  service on the Board  terminates  before
    December 31 of that year.  (If the option is  forfeited,  the Director  will
    receive a cash payment for the portion of the annual retainer earned through
    the  termination  date.)  Each option will expire ten years from the date of
    grant if not exercised.



<PAGE>



    Deferral of Compensation.  Each non-management Director may at any time (but
    not more frequently than once a year) elect to defer receipt of any Director
    compensation (i.e.,  annual retainer,  meeting fees,  committee  chairperson
    retainer, and consulting fees) that would otherwise be paid to him or her in
    cash. The deferral period expires upon termination of the Director's service
    on the  Board.  The  Director  must  designate  at the time of the  deferral
    election whether the compensation deferred is ultimately to be paid in stock
    or in cash.

         Stock Deferral.  Whenever the Director would otherwise  receive payment
         of  compensation,  the Company  will credit to his or her account  that
         number of stock units which equals (i) the amount deferred,  divided by
         (ii) the closing  price per share of the Common  Stock on the  deferral
         date. Payout of the deferred amounts will be made in the form of Common
         Stock.

         Cash Deferral. Whenever the Director would otherwise receive payment of
         compensation,  the  Company  will  credit  the  payment  amount  to the
         Director's account and will thereafter credit the account with interest
         at the rate paid on five-year Treasury notes.

    The Company has established  stock ownership  guidelines for Directors.  The
guidelines  encourage  each  Director  to acquire  and  maintain  an interest in
Hannaford stock having a value of at least five times the annual  retainer.  The
stock  equivalents,  stock options and stock deferral  units,  described  above,
under the Stock  Ownership Plan are counted  toward this target.  The guidelines
and the Stock  Ownership Plan are intended to further align the interests of the
Directors  and  shareholders.  For a  description  of  stock  ownership  of  the
Directors  holdings  of  Hannaford  stock and stock  options,  see the table and
accompanying notes on page 2.




<PAGE>


<TABLE>

                                                                    

                                   COMPENSATION OF EXECUTIVE OFFICERS

                                       Summary Compensation Table

The following table provides  information  concerning  compensation  paid to the
named executive officers for the past three years.

                                                                              Long Term
                                                                             Compensation
                                             Annual Compensation        Awards     Payouts
Name and                                                              Securities    LTIP       All Other
Principal                                   Salary         Bonus      Underlying  Payouts(1) Compensation
Position                        Year         ($)            ($)       Options (#)    ($)          ($)
<S>                             <C>         <C>           <C>           <C>         <C>         <C>

Hugh G. Farrington              1998        437,000       233,402       24,448       89,030     19,010(2)
 President and                  1997        428,077       213,847       30,981      111,462      2,625
 Chief Executive Officer        1996        400,000       175,000       29,630       75,591      2,625

Ronald C. Hodge                 1998        242,277       128,881        9,310       21,192     11,333(3)
 Executive Vice President -     1997        203,846       101,779        8,717       24,060      2,625
 Sales & Northeast Operations   1996        185,000        80,938       37,367       13,362      2,625

Richard A. Anicetti             1998        221,877       118,285        8,235       20,460      9,945(4)
 Executive Vice President -     1997        203,846       101,779        6,256       23,926      6,000
 Southeast Operations           1996        185,000        80,938       37,367       13,043      6,000

Paul A. Fritzson                1998        218,723       116,651        9,985       20,353      9,812(5)
 Executive Vice President -     1997        203,846       101,779        6,256       23,931      2,625
 Strategic Development          1996        185,000        80,938       37,367       16,022      2,625

Blythe J. McGarvie              1998        218,723       116,651        8,056       20,468      9,812(5)
 Executive Vice President and   1997        203,846       101,779        7,946       22,424      2,625
 Chief Financial Officer        1996        185,000        80,938        6,597        8,680      2,625

(1)  Reflects  payouts  under the Long Term  Incentive  Plan for the  three-year
     award period ending in the stated year.
(2)  Reflects contributions of $4,800 under the qualified Savings and Investment
     Plan,   contributions   of  $12,667  and   interest  of  $1,543  under  the
     Nonqualified Savings and Investment Plan.
(3)  Reflects contributions of $4,800 under the qualified Savings and Investment
     Plan, contributions of $5,345 and interest of $1,188 under the Nonqualified
     Savings and Investment Plan.
(4)  Reflects contributions of $4,800 under the qualified Savings and Investment
     Plan, contributions of $4,052 and interest of $1,093 under the Nonqualified
     Savings and Investment Plan.
(5)  Reflects contributions of $4,800 under the qualified Savings and Investment
     Plan, contributions of $3,930 and interest of $1,082 under the Nonqualified
     Savings and Investment Plan.

</TABLE>


<PAGE>

<TABLE>

                                    Option Grants in Last Fiscal Year


The following table provides information on option grants to the named executive
officers  during the past  year.  No stock  appreciation  rights  ("SARs")  were
granted during this period.

                                        Individual Grants(1)

                        Number of
                        Securities     % of Total
                        Underlying      Options
                         Options       Granted to     Exercise or                     Grant Date
                         Granted      Employees in    Base Price     Expiration        Present
       Name                (#)        Fiscal year      ($/Share)        Date           Value(2)
<S>                       <C>             <C>           <C>           <C>              <C>   

Hugh G. Farrington        24,448          4.1%          $44.6875      05/19/08         $275,773

Ronald C. Hodge            9,310          1.5%           44.6875      05/19/08          105,017

Richard A. Anicetti        8,235          1.4%           44.6875      05/19/08           92,891

Paul A. Fritzson           8,056          1.4%           44.6875      05/19/08           90,872
                     (3)     644                         45.00        05/13/01            2,995
                     (3)     389                         45.00        05/19/04            2,824
                     (3)     896                         45.00        05/24/05            7,141

Blythe J. McGarvie         8,056          1.4%           44.6875      05/19/08           90,872


(1)  All options were granted  under the 1998 Stock Plan at 100% of market price
     at the date of grant.  All options  (other than reload  options)  are fully
     exercisable  three years after grant (with one third  becoming  exercisable
     each  year  after  grant).  The  exercise  price  may be paid in cash or by
     surrender of currently owned Common Stock (valued at 100% of market price).
     Payment in shares  entitles the holder to a "reload" option for that number
     of shares.  Each reload option generally becomes exercisable one year after
     grant and carries the same expiration date as the original option.
(2)  Computed  under the  Black-Scholes  method  based on  one-half  of the full
     stated option term. For options expiring 5/19/08,  assumes an interest rate
     of 5.65%,  annual  dividend  yield of 1.4% and  volatility  of 20.17%.  For
     reload options expiring 5/13/01,  5/19/04 and 5/24/05,  assumes an interest
     rate of 4.55%, annual dividend yield of 1.4% and volatility of 19.50%.
(3)  Reload option  granted upon  exercise of the  underlying  option  through a
     surrender of Common Stock. See note (1) above.

</TABLE>

<PAGE>

<TABLE>

                           Aggregated Option Exercises in Last Fiscal Year and
                                      Fiscal Year-End Option Values



The  following  table  provides  information  on option  exercises  by the named
executive  officers  during  the  past  year  and the  value  of such  officers'
unexercised  options at January 2, 1999,  the last day of the  Company's  fiscal
year. No SARs were outstanding during this period.


                                                        Number of                  Value of
                                                   Securities Underlying         Unexercised
                                        Value      Unexercised Options          In-the-Money
                  Shares Acquired on  Realized        At FY-End (#)         Options at FY-End (2)($)
      Name           Exercise (#)      (1)($)  Exercisable  Unexercisable  Exercisable Unexercisable
<S>                      <C>            <C>      <C>            <C>         <C>           <C>

Hugh G. Farrington           0               0   136,255        52,519      3,713,015     761,002
Ronald C. Hodge              0               0    30,838        46,450        785,799     834,569
Richard A. Anicetti        875          22,586    33,987        45,375        938,343     825,633
Paul A. Fritzson         3,667          78,156    31,560        47,125        864,815     839,577
Blythe J. McGarvie         500           9,000    19,235        14,426        458,825     193,360


(1) Amounts in this column  reflect the market  price of the Common Stock at the
    date of exercise, minus the exercise price of the option.
(2) Amounts  in this  column  reflect  the market  price of the Common  Stock on
    December  31,  1998  ($53.00  per share),  minus the  exercise  price of the
    option.  All  options  were  granted at 100% of market  price on the date of
    grant.  The term  "in-the-money"  refers to options having an exercise price
    less than the year-end market price.

</TABLE>


<PAGE>

<TABLE>


                          Long Term Incentive Plan - Awards in Last Fiscal Year

The following table provides  information on long term incentive  awards granted
to the named  executive  officers.  All awards were granted  under the 1993 Long
Term  Incentive Plan and cover the three-year  performance  period  beginning in
1998.

                                                                  Estimated Future Payouts
                    Number of Shares,    Performance or      Under Non-Stock Price-Based Plans
                     Units or Other       Other Period
                      Rights(1)(#)           Until       Threshold(2)    Target(2)     Maximum(2)
                                         Maturation or       ($)            ($)           ($)
                                            Payout
<S>                   <C>                  <C>             <C>             <C>           <C>    

Hugh G. Farrington    16.67% of Cash         Fiscal        113,384         343,587       515,381
                       Compensation        1998-2000

Ronald C. Hodge         8% of Cash           Fiscal         31,643          95,887       143,830
                       Compensation        1998-2000

Richard A. Anicetti     8% of Cash           Fiscal         28,304          85,769       128,654
                       Compensation        1998-2000

Paul A. Fritzson        8% of Cash           Fiscal         27,757          84,113       126,170
                       Compensation        1998-2000

Blythe J. McGarvie      8% of Cash           Fiscal         27,757          84,113       126,170
                       Compensation        1998-2000




<PAGE>



(1) The Plan provides for a "basic award" equal to a specified percentage of the
    executive  officer's  salary  and  annual  incentive  compensation  over the
    three-year  award period (Fiscal  1998-2000).  The "actual award" subject to
    payout is based on after-tax cumulative earnings per share (EPS) growth over
    the three-year period.
(2) "Threshold",  "target" and "maximum" refer,  respectively,  to 33%, 100% and
    150% of the basic award.  The target amount will be paid if the targeted EPS
    growth is achieved.  The threshold  amount will be paid upon  achievement of
    67% of the  targeted  EPS  growth.  The  maximum  amount  will be paid  upon
    achievement of 125% of the targeted EPS growth.  Since the actual award is a
    function  of future  compensation  paid over  three  years,  the amount of a
    potential  award cannot  presently be determined.  The amounts set forth are
    for illustrative  purposes only and are computed on the assumptions that (i)
    cash  compensation  for each officer during the award period increases by 4%
    per year and (ii) the Company meets the relevant performance goal. The Human
    Resources  Committee  may  decrease  an  executive  officer's  payout  if it
    determines his or her performance to be inconsistent  with the amount of the
    award.

</TABLE>


<PAGE>




                                 Pension Plan

     Under the Retirement Plan, renamed the Cash Balance Plan, effective January
1, 1998,  benefits are expressed as cash balance  accounts.  The conversion to a
cash balance design included an adjustment for participants who have fewer years
to accrue future benefits under the cash balance formula.  The Cash Balance Plan
provides each month for (i) a contribution credit equal to 3% of a participant's
base  compensation  for the month,  and (ii) an interest  credit at the one year
U.S.  Treasury bill rate as of October of the preceding year, plus 1/2 of 1%, on
the beginning account balance for the month. For the 1998 plan year the interest
rate was 5.68%.  Plan benefits are payable in a lump sum or as a monthly pension
of equivalent actuarial value.

     The following table sets forth aggregate  estimated annual benefits payable
to the named executive officers under the Cash Balance Plan and the Supplemental
Executive  Retirement Plan. The table reflects benefits accrued through 1998 and
payable at the normal retirement age of 65 in the form of a single life annuity.
The Supplemental Executive Retirement Plan provides a contribution credit and an
interest  credit,  like those provided in the  tax-qualified  Cash Balance Plan,
that are based on  compensation  not taken into  account  under the Cash Balance
Plan because of Internal Revenue Code requirements for tax-qualified plans.

       NAME                             ESTIMATED ANNUAL BENEFIT

   Hugh G. Farrington                           $174,009
   Ronald C. Hodge                                38,553
   Richard A. Anicetti                            20,549
   Paul A. Fritzson                               42,167
   Blythe J. McGarvie                              7,446






<PAGE>




                    Other Contracts with Executive Officers

    Set forth below is a summary of other employment-related  contracts with the
executive officers named in the Summary Compensation Table.

Employment Continuity Agreements

         The Company has Employment Continuity Agreements with each of the named
executive   officers.   The  agreements  provide  for  severance  benefits  upon
termination of employment  within two years after a "change in control",  unless
the termination is "for cause," or is voluntary  without "good reason," as those
terms are defined in the agreements.

         The severance benefit for Mr. Farrington  includes a cash payment equal
to three  times his base  salary and annual  incentive  award,  continuation  of
employee  benefits  for 36  months,  and an  additional  36 months  of  employer
contributions  under  the  Nonqualified  Savings  and  Investment  Plan  and the
Supplemental  Executive  Retirement  Plan.  The severance  benefit for the other
named  executive  officers  includes  a cash  payment  equal  to two  times  the
officer's  base  salary and annual  incentive  award,  continuation  of employee
benefits for 24 months,  and an additional  24 months of employer  contributions
under  the  Nonqualified  Savings  and  Investment  Plan  and  the  Supplemental
Executive  Retirement Plan. The severance benefit also includes  acceleration of
payments under the Deferred  Compensation  Plan,  payment of awards earned under
the Annual Incentive Plan prior to termination,  and such benefits and rights as
are provided under the Company's Long Term Incentive Plan and stock plans.

         Upon the occurrence of a change in control,  the Company is required to
place  sufficient  assets in a separate  trust to secure the payment of benefits
under  the  Employment  Continuity  Agreements,  the  Nonqualified  Savings  and
Investment Plan and the  Supplemental  Executive  Retirement  Plan.  These trust
assets will,  however,  remain  subject to the claims of other  creditors of the
Company.  If and to the extent that trust  assets are  insufficient  to meet the
Company's  obligations  under the  agreements  and plans,  the  Company  will be
required to pay such benefits from its general assets.





<PAGE>



                HUMAN RESOURCES COMMITTEE REPORT ON EXECUTIVE COMPENSATION

Compensation Philosophy

Compensation should be:

     - Aligned with the Company's business strategies and shareholder interests.

     - Based on performance by the Company, the business unit (where
       applicable), and the individual.

     - Competitive in the marketplace in which the Company competes for
       executives.

     - Based on the same principles that apply to other salaried associates,
       except  that   executives   should  have  a  greater   portion  of  their
       compensation at risk.

Therefore:

     - A  significant  portion of  compensation  for  executives  is tied to
       measures of performance of the business as a whole.

     - Executive  compensation is tied to both short and long-term  business
       results.  In  addition  to rewards  for annual  results,  executives  are
       rewarded for achieving sustained long-term results.

     - The interests of executives are linked to those of shareholders through
       Company stock ownership and options.  The Company has established stock
       ownership guidelines for executives as a multiple of salary depending on
       position (CEO: 5;  Executive Vice President and Senior Vice President: 3;
       Vice President: 2).

In addition:

     - Special benefits and perquisites for executives are minimized and based
       on business necessity.

     - The income tax  deductibility  of executive  compensation is preserved to
       the extent consistent with the Company's compensation philosophy.

Compensation Structure

     Executive pay consists of base salary, annual incentives, stock options and
other long-term incentives,  and benefits. If the Company achieves its short and
long-term goals,  long-term  incentive plan awards and stock options account for
one-half of total  compensation for the CEO, and one-third of total compensation
for other senior officers.

     Salary. Salary ranges for each position reflect the skills required and the
scope  of  responsibility  for the  position.  Salary  increases  are  based  on
individual  performance  and  competitive  data.  Overall,  1998  salary  levels
corresponded to approximately the median level of surveyed companies. The salary
of the CEO is below median because a greater portion of his compensation is paid
through performance-based awards.

     Annual Incentive Plan. If the Company  achieves an annual  performance goal
based on profit  objectives  set by the Board of Directors,  executives  receive
target awards equal to 50% of their salary.  Actual award payments range from 0%
to 125% of the targeted amount, depending on Company performance.  No awards are
earned  unless  the  Company  attains  at  least  85%  of the  performance  goal
(representing 93% of its annual profit objective for 1998). The Board may adjust
the amount awarded to any executive to reflect  individual  performance,  but no
such adjustment has been made for the last three fiscal years.

     Stock Options. Executives receive stock options each year entitling them to
purchase  shares of Hannaford  stock at an option price equal to the fair market
value of the  stock  on the date of  grant.  The  number  of  shares  that  each
executive may purchase  pursuant to the option is determined by multiplying  the
executive's salary by a percentage (CEO: 250%;  Executive Vice President:  160%;
Senior Vice President:  110%; and Vice  President:  80% - 110%) and dividing the
result by the market price of the stock on the date of grant.

     Long Term  Incentive  Plan.  The Long Term  Incentive  Plan rewards  senior
executives  for  sustained  growth in earnings per share (EPS) over a designated
three-year  period.  Actual  award  payments  vary from 0% to 150% of the "basic
award" depending on the Company's  growth in EPS relative to performance  goals.
The basic award is expressed as a percentage of salary and incentive pay for the
three-year  period  (CEO:  16.67%;  Executive  Vice  President  and Senior  Vice
President:  8%; Vice President: 4.5 - 8%). Executives receive 50% of their award
in Company stock which must be held for at least two years, and the remainder in
cash  to meet  tax  withholding  requirements.  The  Committee  may  adjust  any
executive's  payout if his or her performance is inconsistent with the amount of
the award, but no such adjustment has been made for the last three fiscal years.

     Retirement  Plans.  Because  current  law  limits the  retirement  benefits
payable  to  executives  from  tax-qualified  plans,  the  Company  maintains  a
nonqualified  Supplemental  Executive Retirement Plan and a Nonqualified Savings
and Investment Plan in addition to the  tax-qualified  pension and 401(k) plans.
The combined benefits from these plans equal the amount that would be payable to
executives under the tax-qualified plans if no tax law limits were in place.

     Other  Benefit  Plans.  Executives  may  participate  in a number  of other
broad-based  benefit  plans,  including  the Employee  Stock  Purchase  Plan and
various health and welfare benefit plans.

Compensation of CEO in 1998

     Salary. Hugh G. Farrington,  CEO, received a 4.0% increase in salary to
$437,000 per year, effective January 1, 1998. The increase was based on:


      - his performance

      - the desired mix of salary, short-term and long-term compensation

      - a review of competitive data.


    Annual  Incentive  Plan.  Because  the Company  achieved  103% of its annual
profit objective in 1998, Mr. Farrington, like other senior executives, received
106.9% of the target award ($233,402), equal to 53.4% of his 1998 salary.



     Long Term Incentive  Plan.  The Company's  growth in earnings per share for
the period 1996-1998  entitled Mr.  Farrington to a payout of 28.1% of the basic
award  ($89,029),  paid 50% in Company  stock and 50% in cash.  Pursuant  to its
authority  under the Plan, the Committee  determined  earnings per share without
regard to a 1997 non-cash impairment charge during the period arising under SFAS
No. 121.



     Mr. Farrington's basic award level for the next three-year period
(1999-2001) is set at 16.67% of his salary and annual incentive pay during 
that period.



     Stock Option Plan.  In 1998, Mr. Farrington received a stock option grant
equal to 250% of his salary, entitling him to purchase 24,448 shares of 
Hannaford stock at a price equal to market price of the stock on the 
date of grant.

Governance

     The  Human  Resources  Committee  of the  Board of  Directors  reviews  and
approves all  compensation  arrangements  for executives.  The Committee,  which
consists entirely of non-management  Directors,  retains independent consultants
for advice on compensation matters. It also considers recommendations
from management and the Board.


     Each year, the Committee reviews the Company's  compensation  practices and
the level of compensation of the Chief Executive Officer in light of the Board's
annual performance evaluation.



     The Committee sets compensation at levels appropriate to attract and retain
high-quality individuals.  For competitive reference, the Committee uses surveys
of  executive  compensation  at a variety  of food  industry  and  other  retail
companies,  as well as  comparisons  of pay levels and financial  performance at
companies included in the stock performance graph shown on page 14.



     As the Committee,  we believe the Company's  compensation  programs  during
1998 have met our objectives.

                                                 Respectfully submitted,


                                                 WILLIAM T. END, Chairman
                                                 BRUCE G. ALLBRIGHT
                                                 RICHARD K. LOCHRIDGE
                                                 ROBERT L. STRICKLAND

<PAGE>



                           MARKET PRICE PERFORMANCE
                         OF THE COMPANY'S COMMON STOCK

    The following graph provides  information on the five-year  cumulative total
return on Hannaford Bros. Co. Common Stock as compared to the S&P 500 Index, and
an index consisting of retail food and grocery companies having shares listed on
a national securities exchange.



                                 DATA POINTS

                          1993     1994     1995     1996     1997    1998
                          ----     ----     ----     ----     ----    ----

Hannaford Bros. Co.        100      120      118      166      215     266
S&P 500                    100      101      139      171      229     294
Retail Food/Grocery        100      107      133      173      227     351



Assumes $100 invested on December 31, 1992 in Hannaford Bros. Co. Common Stock,
the S&P 500 Index, and a retail food and grocery index, with reinvestment 
of all dividends.

    The retail food and grocery index includes the following companies:

     Albertson's, Inc.                 Kroger Company
     American Stores Co.               Marsh Supermarkets, Inc.
     Eagle Food Centers, Inc.          Penn Traffic Company
     Food Lion, Inc.                   Ruddick Corporation
     Fred Meyer, Inc.                  Safeway, Inc.
     Great Atlantic & Pacific Tea Co.  Weis Markets, Inc.
     Hannaford Bros. Co.               Winn Dixie Stores, Inc.
     Ingles Markets, Inc.

The list of companies  included in the retail food and grocery index was revised
this year. One company,  Giant Food, Inc., which was previously  included in the
index,  is no longer a publicly  traded  company.  Eagle Food Centers,  Inc. and
Ingles Markets, Inc. have been added.

     For purposes of computing  this index,  the returns of the  companies  have
been weighted according to their respective stock market capitalizations.




<PAGE>



                           OTHER MATTERS RELATING TO
                     THE COMPANY'S DIRECTORS AND OFFICERS

Section 16(a) Beneficial Ownership Reporting Compliance

    Under Section 16(a) of the Securities  Exchange Act of 1934, certain persons
associated  with the Company  (directors,  executive  officers,  and  beneficial
owners of more than 10% of the  outstanding  Common  Stock) are required to file
with the  Securities  and Exchange  Commission  and the New York Stock  Exchange
various reports  disclosing their ownership of Company securities and changes in
such ownership. To the Company's knowledge,  all requisite reports for 1998 were
filed in a timely  manner,  except for  Director  Renee M. Love who reported one
purchase  transaction  on a January  1999 Form 5, that should have been  earlier
reported on Form 4.

Agreement with Sobey Parties

    Since  September  16,  1981,  the  Company and the Sobey  Parties  have been
parties to an agreement (the "Standstill Agreement"), which has been amended and
extended from time to time.  On May 14, 1996,  the Company and the Sobey Parties
further extended the term of such agreement and amended various terms thereof.

    Under the  Standstill  Agreement as amended and extended,  the Sobey Parties
have agreed not to increase their  percentage  ownership of the Company's voting
stock above the current level of approximately  25.6% of the outstanding shares,
except in certain circumstances specified by the Standstill Agreement. The Sobey
Parties have also agreed that they will not purchase any shares of the Company's
voting stock except as  contemplated  by the Standstill  Agreement,  engage in a
proxy contest  relating to election of the Company's  directors or certain other
matters or enter into a voting  trust  agreement  for the  purpose of  acquiring
control of the Company.  In addition,  the Sobey Parties are restricted in their
right to sell shares of the Company's voting stock owned by them.

    Under the  Standstill  Agreement,  the Sobey Parties have certain  rights to
purchase  securities from the Company to maintain their percentage  ownership of
the  Company's  voting  stock and to  maintain  specified  percentage  ownership
margins  between  their  percentage  ownership  and  that  of the  next  largest
shareholder.  The  specified  margin is 13.5%  (an  arbitrary  ownership  margin
negotiated  by the parties at the time of the  original  Standstill  Agreement),
except that the margin is reduced to 5% in the case of certain shareholders that
enter into separate  standstill  agreements with the Company.  In the event that
the Standstill  Agreement permits the Sobey Parties to increase their percentage
ownership in excess of  approximately  25.6%,  the Sobey Parties are required to
place such excess shares in a voting trust  pursuant to which the shares will be
voted in proportion to the votes of small shareholders  (generally,  the holders
of 5% or less of the Company's voting stock who are



<PAGE>



not affiliated with management of the Company). In cases where the Sobey Parties
are entitled to purchase  more than $5 million of shares from the  Company,  the
Sobey  Parties  have  certain  rights to defer the purchase of their shares over
specified  periods of time ranging from 90 days to three years.  The Company has
agreed to use its best efforts to cause two nominees of the Sobey  Parties to be
elected  as  Directors  of the  Company  and to place one  nominee  of the Sobey
Parties on the Executive Committee of the Board.  Presently,  David F. Sobey and
John Robert Sobey serve as the Sobey  Parties'  designees on the Board and David
F. Sobey as the designee on the Executive Committee. The Company has also agreed
to certain  restrictions on its ability to issue voting stock in connection with
business  acquisitions or otherwise to place large blocks of voting stock in the
hands of a single  person or group.  In  general,  the Company has agreed not to
sell voting stock to any person or group that owns,  or would  thereby own, more
than 10% of the outstanding  voting stock,  except with the Sobey Parties' prior
consent. In the case of business  acquisitions,  such limit is increased to 15%,
provided  that the Company  obtains  standstill  agreements  with such person or
group and its controlling person, if any. The Sobey Parties also have a right to
prevent the Company from  entering  into  business  acquisitions  involving  the
issuance of as many shares of the  Company's  voting stock as the Sobey  Parties
then own. Such right is  conditional  on the Sobey  Parties'  delivery,  at that
time, of an offer to sell all of their shares to the Company at specified market
prices (generally, the same prices being paid by third parties for the Company's
stock).

    The  Standstill  Agreement  will expire  December 31, 1999,  unless  further
extended. The Agreement provides that its term will be automatically renewed for
successive one-year periods (but not beyond December 31, 2000) unless by July 31
of a given year either the  Company or any of the Sobey  Parties  gives  written
notice of an  intention  not to further  extend the term of the  Agreement.  The
Sobey  Parties  have  certain  rights to  terminate  the  Standstill  Agreement,
including the right to terminate in the event of certain  tender offers by third
parties or the  accumulation of 25% or more of the outstanding  voting shares of
the Company by a third party.

Other

    Peter B. Webster,  Clerk and Assistant Secretary of the Company, and Gregory
S. Fryer,  Assistant  Secretary of the Company,  are partners in the law firm of
Verrill & Dana LLP, outside counsel to the Company.


                        RATIFICATION OF APPOINTMENT OF
                        INDEPENDENT PUBLIC ACCOUNTANTS

    PricewaterhouseCoopers  LLP were  auditors for the fiscal year ended January
2, 1999, and subject to  ratification  by  shareholders,  have been appointed to
serve as auditors for the fiscal year ending January 1, 2000.

    Representatives  of  PricewaterhouseCoopers  LLP are  expected to attend the
Meeting  and  to  respond  to  appropriate  questions  from  shareholders.   The
representatives will have the opportunity to make a statement if they so desire.



<PAGE>



                            SHAREHOLDER PROPOSALS

    Under Securities and Exchange Commission Rule 14a-8, shareholders may submit
proposals  for inclusion in the  Company's  proxy  materials for the 2000 Annual
Meeting of  Shareholders.  Any such  proposals  must be in proper  written form,
addressed to the  attention of the  Secretary of the Company and received at the
Company's principal executive offices no later than December 7, 1999.

    Shareholders  may also raise for  consideration  at the 2000 Annual  Meeting
proposals  for which  inclusion in the  Company's  proxy  materials is not being
sought.  Unless the  proponent  satisfies  the notice  requirements  of SEC Rule
14a-4(c),  proxyholders  named  in the  Company's  proxy  will be  permitted  to
exercise  discretionary  voting authority on any such proposal.  For purposes of
this rule,  notice of a proposal for the 2000 Annual Meeting must be received in
proper written form at the Company's  principal  executive offices no later than
February 21, 2000.

    The Company's Bylaws provide that any shareholder  wishing to propose one or
more candidates for election as a Director at the Annual Meeting of Shareholders
in a given year shall,  not earlier than January 1 nor later than February 28 of
that year,  provide written notice of such intended  nomination to the Secretary
of the Company.  Such notice shall identify each proposed  nominee and shall set
forth the same  information  regarding the shareholder and each nominee as would
be  required to be set forth in a proxy  statement  under the proxy rules of the
Securities and Exchange  Commission.  Upon receipt of such notice, the Secretary
shall forward a copy thereof to the Corporate  Governance  Committee,  which may
consider whether to recommend that the Board endorse the proposed  candidate(s).
A shareholder who has satisfied these notice  requirements  shall  thereafter be
entitled at the next Annual Meeting of  Shareholders  to place in nomination any
nominee so  described,  regardless  of  whether  the  Committee  or the Board of
Directors  has chosen to endorse the  proposed  candidate.  This  procedure  for
nominations  by  shareholders  is  not  intended  to  relieve  any  person  from
obligations  imposed  under  the  proxy  rules of the  Securities  and  Exchange
Commission,  or to  obligate  the  Company to include in its proxy  statement  a
description of an intended Director nomination by a shareholder.

                                   GENERAL

    A copy of the  Company's  Annual Report for the fiscal year ended January 2,
1999,  including  financial  statements,  is enclosed herewith.  It is not to be
regarded as proxy soliciting material.  The cost of soliciting proxies on behalf
of the Board of Directors  will be borne by the Company.  In addition to the use
of the mails,  proxies may be  solicited  personally,  or by  telephone or other
means of communication,  by employees of the Company,  none of whom will receive
additional  compensation  for  such  services  or be  specially  hired  for such
purposes. The Company will reimburse brokers and other custodians,  nominees and
fiduciaries for  out-of-pocket  expenses  reasonably  incurred for sending proxy
materials to principals  and obtaining  their  proxies.  The Company's  transfer
agent,   Continental  Stock  Transfer  &  Trust  Company,  will  assist  in  the
distribution of proxy material to nominee  accounts and will assist in obtaining
their proxies. It is estimated that the fees and out-of-pocket  expenses of such
firm,  payable  by the  Company in  connection  with the  solicitation,  will be
approximately $1,000.

    The Board of Directors is not aware of any matters to be brought  before the
Meeting  other  than  those set forth in this Proxy  Statement.  If any  further
business is properly presented at the Meeting,  the persons named in the proxies
will vote all shares represented according to their best judgment.

                                    By order of the Board of Directors

                                      /s/ Peter B. Webster  
                                      Clerk

April 5, 1999




PROXY CARD-----(FRONT)-------

                               HANNAFORD BROS. CO.
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned appoints Hugh G. Farrington, Andrew P. Geoghegan and Blythe
J. McGarvie,  or any one of them,  proxies with full power of  substitution,  to
represent and vote all the shares of Common Stock of Hannaford Bros. Co. held by
the undersigned,  at the Annual Meeting of Shareholders to be held May 19, 1999,
or any adjournment thereof.

1.  TO ELECT FOUR CLASS III DIRECTORS
      FOR all  nominees  listed below  (except as marked to the contrary  below)
      WITHHOLD AUTHORITY to vote for all nominees listed below
    (INSTRUCTION:  To withhold authority to vote for any individual nomi-
                   nee strike a line through the nominee's name below)
                   Robert D. Bolinder, Richard K. Lochridge, Renee M. Love
                   or Robert J. Murray.

2.    TO RATIFY THE APPOINTMENT OF AUDITORS      FOR    AGAINST    ABSTAIN

3.  In their discretion, upon such other matters as may properly come before the
    meeting.


                                              (To be signed on other side)


<PAGE>


                                               --------(BACK)---------

                                               THIS PROXY WHEN PROPERLY EXECUTED
                                               WILL  BE  VOTED  IN  THE   MANNER
                                               DIRECTED     HEREBY     BY    THE
                                               UNDERSIGNED  SHAREHOLDER.  IF  NO
                                               DIRECTION  IS  MADE,  THIS  PROXY
                                               WILL BE VOTED  "FOR"  PROPOSALS 1
                                               and 2.

                                               The undersigned hereby revokes
                                               any proxy previously given and
                                               acknowledges receipt of the 
                                               Notice of, and Proxy Statement
                                               for,the aforesaid meeting and
                                               a copy of the 1998 Annual Report.

                                               Dated                     1999



                                               Signature(s)



                                               Signature(s)

                                               Executors,        administrators,
                                               trustees,  partners,   guardians,
                                               attorneys and corporate  officers
                                               should add their titles as such.

                                               PLEASE MARK, SIGN AS YOUR NAME
                                               APPEARS ABOVE, DATE AND RETURN
                                               THE PROXY CARD PROMPTLY, USING
                                               THE ENCLOSED ENVELOPE.




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