HARTE HANKS COMMUNICATIONS INC
10-Q, 1994-11-14
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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                               SECURITIES AND EXCHANGE COMMISSION
                                     Washington, D.C.  20549

                                            FORM 10-Q


  X    Quarterly report pursuant to Section 13 or 15(d) of the 
        Securities Exchange Act of 1934

For the quarterly period ended September 30, 1994
 
_____  Transition report pursuant to Section 13 or 15(d) of the  
        Securities Exchange Act of 1934 
 
For the transition period from __________ to __________ 
 
Commission File Number 1-7120



                     HARTE-HANKS COMMUNICATIONS, INC.                  
                     (Exact name of registrant as specified in its charter)



           Delaware                                    74-1677284      
(State or other jurisdiction of                     (I.R.S. Employer 
incorporation or organization)                   Identification Number)  


        200 Concord Plaza Drive, San Antonio, Texas        78216   
        (Address of principal executive offices)         (Zip Code)

Registrant's telephone number including area code -- 210/829-9000 


Indicate by check mark whether the registrant (1) has filed all reports  
required to be filed by Section 13 or 15(d) of the Securities Exchange Act  
of 1934 during the preceding 12 months (or for such shorter period that  
the registrant was required to file such reports), and (2) has been  
subject to such filing requirements for the past 90 days.

                                   Yes    X        No        


Indicate the number of shares outstanding of each of the issuer's classes  
of common stock:  $1 par value, 18,306,100 shares as of September 30, 1994
<PAGE>
 
<TABLE>
                           HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
                                            TABLE OF CONTENTS
                                            FORM 10-Q REPORT
                                           September 30, 1994

<CAPTION>
                                                                                                Page
<S>                                                                                             <C>
Part I.      Financial Information

       Item 1.       Interim Condensed Consolidated Financial  
                     Statements (Unaudited) 

                       Condensed Consolidated Balance Sheets -                                     3 
                       September 30, 1994 and December 31, 1993

                       Consolidated Statements of Operations -                                     4
                       Three months ended September 30, 1994 and 1993

                       Consolidated Statements of Operations -                                     5
                       Nine months ended September 30, 1994 and 1993
 
                       Consolidated Statements of Cash Flows -                                     6
                       Nine months ended September 30, 1994 and 1993
 
                       Notes to Interim Condensed Consolidated Financial                           7
                       Statements

       Item 2.       Management's Discussion and Analysis of Financial                             8
                     Condition and Results of Operations

Part II.     Other Information

       Item 6.       Exhibits and Reports on Form 8-K                                             13
 
             (a)       Exhibits 

             (b)       Reports on Form 8-K

       Signature                                                                                  13
</TABLE>
<TABLE>
<PAGE>
Harte-Hanks Communications, Inc. and Subsidiaries
Condensed Consolidated Balance Sheets (in thousands, except per share and share amounts)
(Unaudited)
<CAPTION>
                                                                            September 30,          December 31,
                                                                                1994                   1993
<S>                                                                          <C>                    <C>          
Assets 
  Current assets
     Cash..............................................                      $   6,026              $   4,392
     Accounts receivable, net..........................                         63,881                 61,130 
     Inventory.........................................                         12,029                  8,032
     Prepaid expenses..................................                          6,030                  5,385 
     Current deferred income tax.......................                          5,696                  4,549
     Other current assets..............................                          4,563                  3,765  
        Total current assets............................                        98,225                 87,253  
 
  Property, plant and equipment, net..................                          91,776                 90,809  
  Goodwill, net.......................................                         285,645                292,944 
  Other assets........................................                           8,726                  7,932  
        Total assets....................................                     $ 484,372              $ 478,938 
 
 
Liabilities and Stockholders' Equity 
  Current liabilities  
     Accounts payable..................................                      $  28,217              $  24,422
     Accrued payroll and related expenses..............                         15,464                 12,607
     Accrued interest..................................                            464                    950
     Prepaid subscriptions.............................                          3,742                  3,753
     Current portion of film contracts.................                          2,194                  1,233
     Income taxes payable..............................                            230                    235
     Other current liabilities.........................                         13,679                 10,765
     Current portion of long term debt.................                            337                    977   
        Total current liabilities.......................                        64,327                 54,942  
 
  Long term debt......................................                         298,405                320,087  
  Other long term liabilities.........................                          21,155                 20,045   
        Total liabilities...............................                       383,887                395,074   
 
  Stockholders' equity
     Common stock, $1 par value, authorized 50,000,000 
        shares. Issued and outstanding 1994: 18,306,100
        shares; 1993: 18,129,400 shares.................                        18,306                 18,129  
     Additional paid-in capital........................                        143,653                142,664  
     Accumulated deficit...............................                        (61,474)               (76,929)
        Total stockholders' equity......................                       100,485                 83,864 
        Total liabilities and stockholders' equity......                     $ 484,372              $ 478,938 




<FN>
See Notes to Interim Condensed Consolidated Financial Statements.
</TABLE>
<TABLE>
<PAGE>
Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statements of Operations
(in thousands, except per share amounts)                                                    
(Unaudited)
<CAPTION>
                                                                             Three Months Ended September 30,
                                                                                1994                 1993
<S>                                                                           <C>                  <C>
Operating revenues....................................                        $128,433             $117,512 
Operating expenses  
  Payroll.............................................                          48,072               44,430
  Production and distribution.........................                          45,155               41,684
  Advertising, selling, general and administrative....                          12,981               12,795
  Depreciation........................................                           3,030                2,775
  Goodwill amortization...............................                           2,352                2,350 
                                                                               111,590              104,034 
Operating income......................................                          16,843               13,478 
Other expenses (income)
  Interest expense....................................                           4,404                7,770
  Interest income.....................................                             (49)                 (46)
  Other, net..........................................                             410                   24 
                                                                                 4,765                7,748 
Income before income tax expense......................                          12,078                5,730
Income tax expense....................................                           5,829                3,563 
Income before extraordinary item......................                           6,249                2,167 
Extraordinary item:
  Loss due to early extinguishment of debt, 
     net of income tax benefit of $2,062...............                           --                 (3,850)
Net income (loss).....................................                        $  6,249             $ (1,683)

Primary:
  Income (loss) per common share:
     Income before extraordinary item..................                       $   0.33             $   0.17
     Extraordinary item................................                           --                  (0.31)
     Net income (loss).................................                       $   0.33             $  (0.14)

  Weighted average common and common equivalent 
     shares outstanding................................                         19,046               12,312

Fully diluted:
  Income (loss) per common share:
     Income before extraordinary item..................                       $   0.31             $   0.17
     Extraordinary item................................                           --                  (0.31)
     Net income (loss).................................                       $   0.31             $  (0.14)

Weighed average common and common equivalent 
  share outstanding...................................                          20,482               12,312



<FN>
See Notes to Interim Condensed Consolidated Financial Statements.
</TABLE>
<TABLE>
<PAGE>
Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statements of Operations
(in thousands, except per share amounts)                                                   
(Unaudited)
<CAPTION>
                                                                             Nine Months Ended September 30,
                                                                                1994                 1993
<S>                                                                           <C>                  <C>
Operating revenues....................................                        $370,414             $334,141 
Operating expenses  
  Payroll.............................................                         142,703              128,538
  Production and distribution.........................                         129,335              118,765
  Advertising, selling, general and administrative....                          38,914               36,327
  Depreciation........................................                           9,366                8,607
  Goodwill amortization...............................                           7,054                7,817
  Goodwill write-down.................................                            --                 55,463 
                                                                               327,372              355,517 
Operating income (loss)...............................                          43,042              (21,376)
Other expenses (income)
  Interest expense....................................                          12,514               24,916
  Interest income.....................................                            (140)                 (97)
  Other, net..........................................                             687                  551 
                                                                                13,061               25,370 
Income (loss) before income tax expense...............                          29,981              (46,746)
Income tax expense....................................                          14,526                5,376 
Income (loss) before extraordinary item...............                          15,455              (52,122)
Extraordinary item:
  Loss due to early extinguishment of debt, 
     net of income tax benefit of $2,062...............                           --                 (3,850)
Net income (loss).....................................                        $ 15,455             $(55,972)

Primary:
  Income (loss) per common share:
     Income (loss) before extraordinary item...........                       $   0.81             $  (4.34)
     Extraordinary item................................                            --                 (0.32)
     Net income (loss).................................                       $   0.81             $  (4.66)

  Weighted average common and common equivalent 
     shares outstanding................................                         19,043               12,009

Fully diluted:
  Income (loss) per common share:
     Income (loss) before extraordinary item...........                       $   0.78             $  (4.34)
     Extraordinary item................................                            --                 (0.32)
     Net income (loss).................................                       $   0.78             $  (4.66)

Weighed average common and common equivalent 
  share outstanding...................................                          20,483               12,009


<FN>
See Notes to Interim Condensed Consolidated Financial Statements.
</TABLE>
<TABLE>
<PAGE>
Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statements of Cash Flows (in thousands)                                      
(Unaudited)
<CAPTION>
                                                                           Nine Months Ended September 30,
                                                                              1994                1993
<S>                                                                         <C>                 <C>
Operating Activities
  Net income (loss)...................................                      $ 15,455            $(55,972)
  Add (deduct) non-cash income and expenses:
        Depreciation ...................................                       9,366               8,607
        Goodwill amortization...........................                       7,054               7,817
        Goodwill write-down.............................                        --                55,463
        Film amortization...............................                       1,881               2,701
        Deferred income taxes...........................                      (1,882)                (89)
        Other, net......................................                         446                 171
  Changes in operating assets and liabilities
     Increase in accounts receivable, net..............                       (2,566)             (1,848)
     Increase in inventory.............................                       (4,118)               (106)
     Increase in prepaid expenses and other 
        current assets..................................                        (622)             (3,710)
     Increase in accounts payable......................                        1,417                 103
     Increase (decrease) in other accrued expenses
        and other liabilities...........................                       5,032              (7,673)
     Other, net........................................                        1,172                 (39)
     Extraordinary loss due to early extinguishment 
        of debt.........................................                        --                 5,912 
        Net cash provided by operating activities.......                      32,635              11,337 
 
Investing Activities
  Acquisitions........................................                          --                (9,783)
  Purchases of property, plant and equipment..........                       (10,977)            (18,621) 
  Proceeds from the sale of property, plant  
    and equipment.....................................                            74               1,038 
  Payments on film contracts..........................                        (1,468)             (2,664)
     Net cash used in investing activities.............                      (12,371)            (30,030)
 
Financing Activities 
  Long term debt borrowings...........................                       348,302             405,629
  Payments on long term debt, including current  
     maturities .......................................                     (367,958)           (382,234)
  Payment of premium on early extinguishment 
     of debt...........................................                         --                (3,446)
  Stock transactions..................................                         1,026                 (15)
     Net cash provided by (used in) financing 
        activities......................................                     (18,630)             19,934 
 
  Net increase in cash................................                         1,634               1,241

  Cash at beginning of year...........................                         4,392               3,279  
  Cash at end of period...............................                      $  6,026            $  4,520 
<FN>
See Notes to Interim Condensed Consolidated Financial Statements.
</TABLE>
<PAGE>
                        Harte-Hanks Communications, Inc. and Subsidiaries

                  Notes to Interim Condensed Consolidated Financial Statements
                                           (Unaudited)


Note A - Financial Statements

       The accompanying unaudited Interim Condensed Consolidated Financial
       Statements include the accounts of Harte-Hanks Communications, Inc.
       and subsidiaries (the "Company").

       The statements have been prepared in accordance with generally
       accepted accounting principles for interim financial information and
       with the instructions to Form 10-Q and Rule 10-01 of Regulation S-X. 
       Accordingly, they do not include all of the information and footnotes
       required by generally accepted accounting principles for complete
       financial statements.  In the opinion of management, all adjustments
       (consisting of normal recurring adjustments) considered necessary for
       a fair presentation have been included.  Operating results for the
       nine months ended September 30 are not necessarily indicative of the
       results that may be expected for the year ending December 31.  For
       further information, refer to the consolidated financial statements
       and footnotes included in the Company's annual report on Form 10-K for
       the year ended December 31, 1993.

       Certain prior period amounts have been reclassified for comparative
       purposes.


Note B - Income Taxes

       The Company's quarterly income tax calculation is based on an
       effective income tax rate that is derived by estimating pretax income
       and income tax expense for the entire year ended December 31. 
       Applying the estimated annual effective income tax rate to the pretax
       income for the nine months ended September 30, 1994 results in an
       income tax expense of $14.5 million.  The effective income tax rate
       calculated is higher than the federal statutory rate of 35% due to the
       addition of state taxes and to certain expenses recorded for financial
       reporting purposes (primarily goodwill amortization) which are not
       deductible for federal income tax purposes.
<PAGE>
Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations                                          


Results of Operations

Operating results, excluding the effect of the second quarter 1993 goodwill
write-down (discussed under "Goodwill Write-Down," page 12) and third
quarter 1993 extraordinary loss (discussed under "Extraordinary Item," page
12), were as follows:
<TABLE>
                            Three months ended                          Nine months ended
In thousands        September 30, 1994  September 30, 1993  Change  September 30, 1994  September 30, 1993  Change
<S>                    <C>               <C>            <C>        <C>                <C>            <C>                     
Revenues               $128,433          $117,512        9.3%      $370,414           $334,141       10.9%
Operating expenses      111,590           104,034        7.3%       327,372            300,054        9.1%
Operating income       $ 16,843          $ 13,478       25.0%      $ 43,042           $ 34,087       26.3%

Net income             $  6,249          $  2,167      188.4%      $ 15,455           $  3,341      362.6%
</TABLE>
Each business segment contributed to consolidated revenue growth of 9.3% to
$128.4 million and operating income growth of 25.0% to $16.8 million in the
third quarter of 1994 as compared to the third quarter of 1993.  The most
dramatic growth occurred in the direct marketing business where revenues
increased 26.5% and operating income increased 67.1%.  The Company's overall
growth for both the quarter and year-to-date periods resulted from the
development of new products and services, new customers, shopper circulation
expansion and improving general economic conditions.  The same growth
factors also caused operating expenses to rise in both time periods.

Direct Marketing

Direct marketing operating results were as follows:
<TABLE>
                            Three months ended                          Nine months ended
In thousands        September 30, 1994  September 30, 1993  Change  September 30, 1994  September 30, 1993  Change
<S>                    <C>               <C>           <C>         <C>                <C>           <C>                
Revenues               $41,700           $32,961       26.5%       $115,728           $87,655       32.0%
Operating expenses      36,716            29,979       22.5%        104,012            79,933       30.1%
Operating income       $ 4,984           $ 2,982       67.1%       $ 11,716           $ 7,722       51.7%
</TABLE>
Direct marketing revenues increased $8.7 million in the third quarter of
1994 when compared to the third quarter of 1993.  The most significant
revenue increases occurred in database, response management and integrated
direct marketing.  These service offerings enable customers to identify and
communicate with their marketing targets and to evaluate responses and
measure the effectiveness of their marketing communications.  Overall,
revenue growth resulted from increased business with both new and existing
customers, particularly in services provided to the retail, banking, mutual
funds and other financial industries and international customers.

Payroll costs increased $2.7 million for the third quarter of 1994 as
compared to 1993, primarily due to increased hiring to support direct
marketing's revenue growth.  Production costs also rose due to increased
volumes.

Direct marketing revenues increased $28.1 million in the first nine months
of 1994 as compared to the first nine months of 1993.  Increased revenues
reflected significant growth in all service categories, particularly in
response management, integrated direct marketing and database.  The revenue
increase in the first nine months of 1994 was also slightly affected by the
April 1993 acquisition of Direct Market Concepts, Inc.

Year-to-date 1994 operating expenses rose $24.1 million when compared to
1993, reflecting increased activity as well as investments to support future
growth.  Year-to-date 1994 operating expenses were also affected slightly by
the April 1993 acquisition.

Shoppers

Shopper operating results, excluding the second quarter 1993 goodwill write-
down, were as follows:
<TABLE>
                            Three months ended                          Nine months ended
In thousands        September 30, 1994  September 30, 1993  Change  September 30, 1994  September 30, 1993  Change
<S>                    <C>               <C>           <C>         <C>                <C>            <C>             
Revenues               $45,043           $45,089       -0.1%       $132,485           $130,549       1.5%
Operating expenses      39,281            39,681       -1.0%        118,746            118,517       0.2%
Operating income       $ 5,762           $ 5,408        6.5%       $ 13,739           $ 12,032      14.2%
</TABLE>
Excluding revenues from the Company's smallest shopper, sold in February
1994, shopper revenues grew $1.4 million, or 3.2%, in the third quarter of
1994 as compared to the same period in 1993.  Revenues grew primarily as a
result of circulation expansion.  During the 12 months ended September 30,
1994, circulation for the Company's four remaining shoppers grew from 6.7
million to 6.9 million households.

Excluding operating expenses from the divested shopper, third quarter
operating expenses increased $1.2 million.  Postage costs increased $0.5
million primarily due to higher circulation.  Newsprint costs were flat,
with increased costs resulting from higher volumes due to circulation growth
offset by average price declines.  Payroll costs rose $0.7 million, and
general and administrative expenses decreased $0.2 million.

Excluding revenues from the divested shopper, year-to-date revenues
increased $5.5 million, or 4.4%, as compared to 1993.  Revenue growth for
the first nine months of 1994 was primarily attributable to circulation
expansion and, to a lesser extent, increased advertising in existing
circulation zones.

Excluding operating expenses from the divested shopper, year-to-date
operating costs increased $4.4 million.  Payroll, postage and newsprint
costs increased $2.0 million, $1.5 million and $0.3 million, respectively,
due to increased circulation.  General and administrative expenses remained
flat.
<PAGE>
Newspapers

Newspaper operating results, excluding the second quarter 1993 goodwill
write-down, were as follows:
<TABLE>
                            Three months ended                          Nine months ended
In thousands        September 30, 1994  September 30, 1993  Change  September 30, 1994  September 30, 1993  Change
<S>                    <C>               <C>           <C>         <C>                <C>           <C>              
Revenues               $34,682           $32,619        6.3%       $101,694           $95,572        6.4%
Operating expenses      28,564            27,525        3.8%         83,917            82,126        2.2%
Operating income       $ 6,118           $ 5,094       20.1%       $ 17,777           $13,446       32.2%
</TABLE>
Newspaper revenues increased $2.1 million in the third quarter of 1994 when
compared to the third quarter of 1993.  Advertising revenues were up 8.0%
overall.  Classified advertising revenues grew 11.9% led by strong
automotive volumes.  Retail advertising revenues increased 3.6%, while
insert revenues rose 2.5%.  In addition, niche and specialty product
revenues were up as a result of investments made to broaden the newspaper
revenue base.  Circulation revenues increased 4.4%, reflecting home-delivery
price increases in the fall of 1993.

Payroll costs were $0.5 million higher in the third quarter of 1994 as
compared to 1993 due to increased sales commissions on higher advertising
volumes and normal payroll increases.  In addition, general and
administrative costs rose $0.4 million.  Newsprint costs decreased $0.2
million as a result of lower average newsprint prices offset slightly by
higher volumes.

Year-to-date 1994 newspaper revenues grew $6.1 million when compared to
1993.  Advertising revenues increased 7.4%, driven largely by volume
increases in classified advertising.  Circulation revenues increased 5.9%.

Payroll costs for the first nine months of 1994 rose $1.9 million due to
increased advertising volumes in the Company's primary products and normal
payroll increases.  In addition, general and administrative costs increased
$0.9 million.  Newsprint costs declined $0.6 million due to lower average
newsprint prices offset by higher volumes.  Goodwill amortization decreased
$0.8 million due to the second quarter 1993 goodwill write-down that related
to the Company's suburban newspapers in Boston and Dallas.

Television

Television operating results were as follows:
<TABLE>
                            Three months ended                          Nine months ended
In thousands        September 30, 1994  September 30, 1993  Change  September 30, 1994  September 30, 1993  Change
<S>                    <C>               <C>           <C>         <C>                <C>           <C>            
Revenues               $7,008            $6,843         2.4%       $20,507            $20,365        0.7%
Operating expenses      4,959             5,004        -0.9%        14,445             14,781       -2.3%
Operating income       $2,049            $1,839        11.4%       $ 6,062            $ 5,584        8.6%
</TABLE>
<PAGE>
Revenues for the television segment increased $0.2 million in the third
quarter of 1994 when compared to the same period in 1993.  Revenues from the
television station operation increased $0.3 million due to higher
advertising revenues, including early political advertising for the November
elections.  The revenue increase from the television station operation was
partially offset by decreased revenue from the segment's print graphics
services.

For the first nine months of 1994, television segment revenues increased
$0.1 million as compared to the same period in 1993.  The nine months of
1993 was affected by a number of favorable events: the favorable impact from
the closure of one of San Antonio's daily newspapers, a special senatorial
election runoff and the San Antonio Olympic Festival.

Year-to-date revenues from the television station operation increased $0.4
million.  A direct mail product and radio station introduced in 1993 also
resulted in additional revenues for 1994.  These revenue increases were
offset by a $0.5 million decline in revenues from the segment's print
graphics services.

Expenses for the television segment remained relatively flat during the
third quarter.  Year-to-date expenses decreased $0.3 million when compared
to the same period in 1993 primarily because of film programming cost
declines due to the expiration of certain film contracts.  These decreases
were slightly offset by increases in payroll costs and other production
costs.

Other Items Affecting Operating Results

Postage expense represents approximately 11% of the Company's total
operating expenses.  Shoppers, which accounts for approximately 95% of the
Company's total postage expense, and newspapers both have experienced stable
postal rates in recent years.  While postal rates generally increase every
three years, the 10.3% increase proposed for 1995 would be the first postal
rate increase in four years.  In addition, the 10.3% proposed increase will
impact direct marketing customers' costs.

Newsprint expense represents approximately 7% of the Company's total
operating expenses.  Newspapers and shoppers both have benefited from
favorable newsprint prices in the past several years.  Newsprint prices
increased about 11% in June 1994 and about 8% in August 1994, and an
additional price increase of approximately 8% has been announced for
December 1, 1994.  These price increases will impact results for the fourth
quarter of 1994 as well as fiscal 1995.

Interest Expense

Interest expense decreased $3.4 million in the third quarter of 1994 and
$12.4 million in the first nine months of 1994 when compared to the same
periods in 1993 as a result of reduced debt levels and the use of less
expensive debt.  The Company redeemed $100 million of its 11 7/8%
Subordinated Debentures in August 1993 with borrowings under its credit
facility.  The remaining $100 million of Debentures was redeemed in December
1993, funded primarily with proceeds from the Company's initial public
offering.<PAGE>
Although short term interest rates have risen throughout the year, the
impact on the Company has been mitigated somewhat by more favorable pricing
under terms of the Company's credit facility.  The more favorable pricing is
a result of increased operating cash flow, as defined in the Company's
credit facility agreement, and reduced debt levels.

Income Taxes

The Company's income tax expense increased $2.3 million in the third quarter
of 1994 and $9.2 million in the first nine months of 1994 when compared to
the same periods in 1993.  The expense increase was directly related to the
increased income levels.

Goodwill Write-Down

During the second quarter of 1993, the Company incurred a goodwill write-
down charge of $55.5 million.  This write-down was related to the Company's
daily, semi-weekly and weekly newspapers in suburban Boston and Dallas and,
to a lesser extent, its shopper publication in Tucson.  The Company sold the
Tucson shopper in February 1994.

Extraordinary Item

As a result of the third quarter 1993 debt redemption discussed under
"Interest Expense," the Company incurred an extraordinary loss of $3.9
million, net of income tax benefits of $2.1 million, from the payment of
redemption premiums and the write-off of related unamortized financing costs
and issuance costs.

Liquidity and Capital Resources

Cash provided from operating activities for the nine months ended September
30, 1994 was $32.6 million, as compared to $11.3 million for the nine months
ended September 30, 1993.  Net cash outflows for investing activities were
$12.4 million, as compared to $30.0 million in 1993.  Year-to-date investing
activities for 1994 included $11.0 million in capital expenditures for
equipment purchases.  In 1993, the net cash outflows for investing
activities of $30.0 million consisted primarily of $18.6 million in capital
expenditures and $9.8 million in cash expenditures on acquisitions.

Capital resources are also available from and provided through the Company's
unsecured credit facility.  All borrowings under the revolving credit
facility are to be repaid by December 31, 1999.  Management believes that
its credit facility, together with cash provided from operating activities,
will be sufficient to fund operations, anticipated capital and film
expenditures and debt service requirements for the foreseeable future.  As
of September 30, 1994, the Company had $103.3 million of unused borrowing
capacity under its credit facility, of which $60.0 million was reserved to
serve as backup for the Company's outstanding commercial paper and other
short-term borrowing facilities.
<PAGE>
PART II.   OTHER INFORMATION 


Item 6.       Exhibits and Reports on Form 8-K

       (a)    Exhibits.  See index to Exhibits on Page 14.

       (b)    No reports on Form 8-K were filed for the three months ended
              September 30, 1994.



                                            SIGNATURE 

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Company has duly caused this report to be signed on its behalf by the 
undersigned hereunto duly authorized.  
<TABLE>
                                                       HARTE-HANKS COMMUNICATIONS, INC.  


  <S>                                                    <C>
       November 11, 1994                                   /s/  Richard L. Ritchie   
                Date                                          Richard L. Ritchie
                                                            Senior Vice President,
                                                         Finance and Chief Financial
                                                            and Accounting Officer
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
Exhibit
  No.                        Description of Exhibit                                   Page No.

<S>           <C>                                                                        <C> 
*11           Statement Regarding Computation of Net Income (Loss)                       15
              Common Share

*27           Financial Data Schedules

                          
* Filed herewith.
</TABLE>
<PAGE>

<TABLE>
                                                                                            Exhibit 11

                              Harte-Hanks Communications, Inc. and Subsidiaries
                                       Earnings Per Share Computations
                                    (in thousands, except per share data)

                                                   PRIMARY
<CAPTION>
                                                                Three Months Ended September 30,
                                                                    1994               1993   
<S>                                                                <C>               <C>
Income before extraordinary item..........                         $ 6,249           $  2,167
Extraordinary item........................                            --               (3,850)
Net income (loss).........................                         $ 6,249           $ (1,683)

Shares used in net earnings per 
  share computations......................                          19,046             12,312

Per share:
Income before extraordinary item..........                         $   .33           $    .17
Extraordinary item........................                            --                 (.31)
Net income (loss).........................                         $   .33           $   (.14)
</TABLE>
<TABLE>
      Computation of Shares Used In Net Earnings Per Share Computations
<CAPTION>
                                                                Three Months Ended September 30,
                                                                    1994               1993   
<S>                                                                 <C>                <C>
Average outstanding common shares.........                          18,245             11,879
Average common equivalent shares -- 
  dilutive effect of option shares........                             801               --
Dilutive effect of options issued in 
  the preceding twelve months prior 
  to the initial public offering..........                            --                  433
Shares used in net earnings 
  per share computations..................                          19,046             12,312
</TABLE>
<TABLE>
                                                FULLY DILUTED
<CAPTION>
                                                                Three Months Ended September 30,
                                                                    1994               1993   
<S>                                                                <C>               <C>
Income before extraordinary item..........                         $ 6,249           $  2,167
Extraordinary item........................                            --               (3,850)
Net income (loss).........................                         $ 6,249           $ (1,683)

Adjusted net income (loss)
  for interest on convertible note........                         $ 6,437           $ (1,683)

Shares used in net earnings 
  per share computations..................                          20,482             12,312

Per share:
Income before extraordinary item..........                         $   .31           $    .17
Extraordinary item........................                            --                 (.31)
Net income (loss).........................                         $   .31           $   (.14)
</TABLE>
<TABLE>
      Computation of Shares Used In Net Earnings Per Share Computations
<CAPTION>
                                                                Three Months Ended September 30,
                                                                    1994               1993   
<S>                                                                 <C>                <C>
Average outstanding common shares.........                          18,245             11,879
Average common equivalent shares -- 
  dilutive effect of option shares........                             808               --
Dilutive effect of convertible note.......                           1,429               --
Dilutive effect of options issued 
  in the preceding twelve months prior 
  to the initial public offering..........                            --                  433
Shares used in net earnings 
  per share computations..................                          20,482             12,312
</TABLE>
<TABLE>
                                                                          Exhibit 11


                              Harte-Hanks Communications, Inc. and Subsidiaries
                                       Earnings Per Share Computations
                                    (in thousands, except per share data)

                                                   PRIMARY
<CAPTION>
                                                                 Nine Months Ended September 30,
                                                                    1994               1993   
<S>                                                                <C>               <C>
Income (loss) before extraordinary item...                         $15,455           $(52,122)
Extraordinary item........................                            --               (3,850)
Net income (loss).........................                         $15,455           $(55,972)

Shares used in net earnings per 
  share computations......................                          19,043             12,009

Per share:
Income (loss) before extraordinary item...                         $   .81           $  (4.34)
Extraordinary item........................                            --                 (.32)
Net income (loss).........................                         $   .81           $  (4.66)
</TABLE>
<TABLE>
      Computation of Shares Used In Net Earnings Per Share Computations
<CAPTION>
                                                                 Nine Months Ended September 30,
                                                                    1994               1993   
<S>                                                                 <C>                <C>
Average outstanding common shares.........                          18,190             11,879
Average common equivalent shares -- 
  dilutive effect of option shares........                             853               --
Dilutive effect of options issued in 
  the preceding twelve months prior 
  to the initial public offering..........                            --                  130
Shares used in net earnings 
  per share computations..................                          19,043             12,009
</TABLE>
<TABLE>
                                                FULLY DILUTED
<CAPTION>
                                                                 Nine Months Ended September 30,
                                                                    1994               1993   
<S>                                                                <C>               <C>
Income (loss) before extraordinary item...                         $15,455           $(52,122)
Extraordinary item........................                            --               (3,850)
Net income (loss).........................                         $15,455           $(55,972)

Adjusted net income (loss)
  for interest on convertible note........                         $16,019           $(55,972)

Shares used in net earnings 
  per share computations..................                          20,483             12,009

Per share:
Income (loss) before extraordinary item...                         $   .78           $  (4.34)
Extraordinary item........................                            --                 (.32)
Net income (loss).........................                         $   .78           $  (4.66)
</TABLE>
<TABLE>
      Computation of Shares Used In Net Earnings Per Share Computations
<CAPTION>
                                                                 Nine Months Ended September 30,
                                                                    1994               1993   
<S>                                                                 <C>                <C>
Average outstanding common shares.........                          18,190             11,879
Average common equivalent shares -- 
  dilutive effect of option shares........                             864               --
Dilutive effect of convertible note.......                           1,429               --
Dilutive effect of options issued 
  in the preceding twelve months prior 
  to the initial public offering..........                            --                  130
Shares used in net earnings 
  per share computations..................                          20,483             12,009
</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1993
<PERIOD-END>                               SEP-30-1994
<CASH>                                            6026
<SECURITIES>                                         0
<RECEIVABLES>                                    66165
<ALLOWANCES>                                    (2284)
<INVENTORY>                                      12029
<CURRENT-ASSETS>                                 98225
<PP&E>                                          196287
<DEPRECIATION>                                (104511)
<TOTAL-ASSETS>                                  484372
<CURRENT-LIABILITIES>                            64327
<BONDS>                                              0
<COMMON>                                         18306
                                0
                                          0
<OTHER-SE>                                       82179
<TOTAL-LIABILITY-AND-EQUITY>                    484372
<SALES>                                         370414
<TOTAL-REVENUES>                                370414
<CGS>                                                0
<TOTAL-COSTS>                                   327372
<OTHER-EXPENSES>                                   547
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               12514
<INCOME-PRETAX>                                  29981
<INCOME-TAX>                                     14526
<INCOME-CONTINUING>                              15455
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     15455
<EPS-PRIMARY>                                      .81
<EPS-DILUTED>                                      .78
        

</TABLE>


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