HARTE HANKS COMMUNICATIONS INC
SC 13G, 1995-02-10
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549



                                 SCHEDULE 13G
            Information Statement Pursuant to Rules 13d-1 and 13d-2
                                Amendment No. 1



                       Harte-Hanks Communications, Inc.
                       --------------------------------
                               (Name of Issuer)



                                 Common Stock
                                 ------------
                        (Title of Class of Securities)



                                   416196103
                                   ---------
                                (CUSIP Number)



Check the following box if a fee is being paid with this statement ____.  (A fee
is not required only if the filing person: (1) has a previous statement on file 
reporting beneficial ownership of more than five percent of the class of 
securities described in item 1: and (2) has filed no amendment subsequent 
thereto reporting beneficial ownership of five percent or less of such class.) 
(See Rule 13d-7.)



                        (Continued on following pages)

                              Page 1 of 11 Pages
<PAGE>
 
- ----------------------
CUSIP NO.
416196103
- ------------------
- --------------------------------------------------------------------------------
1.   Name of Reporting Person
     S.S. or  I.R.S. Identification No. of  Above Person

     The Goldman Sachs Group, L.P.
                                                                                
- --------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group

                                                    (a)_____      
                                                    (b)__X__      
                                                                                
- --------------------------------------------------------------------------------
3.   SEC Use Only

                                                            
- --------------------------------------------------------------------------------
4.   Citizenship or place of Organization

     Delaware
- --------------------------------------------------------------------------------
Number of        5.    Sole Voting Power
Shares              
Beneficially                 0                                
Owned By         ------------------------------------------------- 
Each             6.    Shared Voting Power
Reporting
Person With                  1,794,671
                 -------------------------------------------------
                 7.    Sole Dispositive Power

                             0                                  
                 -------------------------------------------------
                 8.    Shared Dispositive Power

                             1,794,671
                 -------------------------------------------------
9.   Aggregate Amount Beneficially Owned by Each Reporting Person

     1,794,671
- -------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (11) Excludes Certain Shares 
                    
                                                                       
- --------------------------------------------------------------------------------
11.  Percent of Class Representing by Amount in Row (11)

     9.1%
- --------------------------------------------------------------------------------
12.  Type of Reporting Person

     HC-PN
- --------------------------------------------------------------------------------

                              Page 2 of 11 Pages

<PAGE>
 
- ----------------------
CUSIP NO.
416196103
- ------------------
- --------------------------------------------------------------------------------
1.   Name of Reporting Person
     S.S. or  I.R.S. Identification No. of  Above Person

     Goldman, Sachs & Co.
                                                                                
- --------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group

                                                    (a)_____      
                                                    (b)__X__      
                                                                                
- --------------------------------------------------------------------------------
3.   SEC Use Only

                                                            
- --------------------------------------------------------------------------------
4.   Citizenship or place of Organization

     New York
- --------------------------------------------------------------------------------
Number of        5.    Sole Voting Power
Shares              
Beneficially                 0                                
Owned By         ------------------------------------------------- 
Each             6.    Shared Voting Power
Reporting
Person With                  1,794,671
                 -------------------------------------------------
                 7.    Sole Dispositive Power

                             0                                  
                 -------------------------------------------------
                 8.    Shared Dispositive Power

                             1,794,671
                 -------------------------------------------------
9.   Aggregate Amount Beneficially Owned by Each Reporting Person

     1,794,671
- -------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (11) Excludes Certain Shares 
                    
                                                                       
- --------------------------------------------------------------------------------
11.  Percent of Class Representing by Amount in Row (11)

     9.1%
- --------------------------------------------------------------------------------
12.  Type of Reporting Person

     BD-PN-IA
- --------------------------------------------------------------------------------

                              Page 3 of 11 Pages

<PAGE>
 
- ----------------------
CUSIP NO.
416196103
- ------------------
- --------------------------------------------------------------------------------
1.   Name of Reporting Person
     S.S. or  I.R.S. Identification No. of  Above Person

     Advisory Partners, L.P.
                                                                                
- --------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group

                                                    (a)_____      
                                                    (b)__X__
                                                                                
- --------------------------------------------------------------------------------
3.   SEC Use Only

                                                            
- --------------------------------------------------------------------------------
4.   Citizenship or place of Organization

     Delaware
- --------------------------------------------------------------------------------
Number of        5.    Sole Voting Power
Shares              
Beneficially                 0                                
Owned By         ------------------------------------------------- 
Each             6.    Shared Voting Power
Reporting
Person With                  1,357,142
                 -------------------------------------------------
                 7.    Sole Dispositive Power

                             0                                  
                 -------------------------------------------------
                 8.    Shared Dispositive Power

                             1,357,142
                 -------------------------------------------------
9.   Aggregate Amount Beneficially Owned by Each Reporting Person

     1,357,142
- -------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (11) Excludes Certain Shares 
                    
                                                                       
- --------------------------------------------------------------------------------
11.  Percent of Class Representing by Amount in Row (11)

     6.9%
- --------------------------------------------------------------------------------
12.  Type of Reporting Person

     PN
- --------------------------------------------------------------------------------

                              Page 4 of 11 Pages

<PAGE>
 
- ----------------------
CUSIP NO.
416196103
- ------------------
- --------------------------------------------------------------------------------
1.   Name of Reporting Person
     S.S. or  I.R.S. Identification No. of  Above Person

     GS Advisors, L.P.
                                                                                
- --------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group

                                                    (a)_____      
                                                    (b)__X__
                                                                                
- --------------------------------------------------------------------------------
3.   SEC Use Only

                                                            
- --------------------------------------------------------------------------------
4.   Citizenship or place of Organization

     Delaware
- --------------------------------------------------------------------------------
Number of        5.    Sole Voting Power
Shares              
Beneficially                 0                                
Owned By         ------------------------------------------------- 
Each             6.    Shared Voting Power
Reporting
Person With                  1,357,142
                 -------------------------------------------------
                 7.    Sole Dispositive Power

                             0                                  
                 -------------------------------------------------
                 8.    Shared Dispositive Power

                             1,357,142
                 -------------------------------------------------
9.   Aggregate Amount Beneficially Owned by Each Reporting Person

     1,357,142
- -------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (11) Excludes Certain Shares 
                    
                                                                       
- --------------------------------------------------------------------------------
11.  Percent of Class Representing by Amount in Row (11)

     6.9%
- --------------------------------------------------------------------------------
12.  Type of Reporting Person

     PN
- --------------------------------------------------------------------------------

                              Page 5 of 11 Pages

<PAGE>
 
- ----------------------
CUSIP NO.
416196103
- ------------------
- --------------------------------------------------------------------------------
1.   Name of Reporting Person
     S.S. or  I.R.S. Identification No. of  Above Person

     GS Capital Partners, L.P.
                                                                                
- --------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group

                                                    (a)_____      
                                                    (b)__X__
                                                                                
- --------------------------------------------------------------------------------
3.   SEC Use Only

                                                            
- --------------------------------------------------------------------------------
4.   Citizenship or place of Organization

     Delaware
- --------------------------------------------------------------------------------
Number of        5.    Sole Voting Power
Shares              
Beneficially                 0                                
Owned By         ------------------------------------------------- 
Each             6.    Shared Voting Power
Reporting  
Person With                  1,357,142
                 -------------------------------------------------
                 7.    Sole Dispositive Power

                             0                                  
                 -------------------------------------------------
                 8.    Shared Dispositive Power

                             1,357,142
                 -------------------------------------------------
9.   Aggregate Amount Beneficially Owned by Each Reporting Person

     1,357,142
- -------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (11) Excludes Certain Shares 
                    
                                                                       
- --------------------------------------------------------------------------------
11.  Percent of Class Representing by Amount in Row (11)

     6.9%
- --------------------------------------------------------------------------------
12.  Type of Reporting Person

     PN 
- --------------------------------------------------------------------------------

                              Page 6 of 11 Pages

<PAGE>
 
Item 2(a).      Name of Person Filing:
                The Goldman Sachs Group, L.P., Goldman, Sachs & Co., Advisory
                Partners, L.P., GS Capital Partners, L.P. and GS Advisors, L.P.

Item 2(c).      Citizenship:
                The Goldman Sachs Group, L.P. - Delaware
                Goldman, Sachs & Co. - New York
                Advisory Partners, L.P. - Delaware
                GS Capital Partners, L.P. - Delaware
                GS Advisors, L.P. - Delaware

Item 4.         Ownership.*

           (a). Amount beneficially owned:
                See the response(s) to Item 9 on the attached cover page(s).

           (b). Percent of class:
                See the response(s) to Item 11 on the attached cover page(s).

           (c). Number of shares as to which such person has:

                (i)     Sole power to vote or to direct the vote:
                                See the response(s) to Item 5 on the attached 
                                cover page(s).

                (ii)    Shared power to vote or direct the vote:
                                See the response(s) to Item 6 on the attached 
                                cover page(s).

                (iii)   Sole power to dispose or to direct the disposition of:
                                See the response(s) to Item 7 on the attached 
                                cover page(s).

                (iv)    Shared power to dispose or to direct the disposition of:
                                See the response(s) to Item 8 on the attached 
                                cover page(s).

Item 7.         Identification and Classification of the Subsidiary Which
                Acquired the Security Being Reported on by the Parent Holding
                Company.
                        See Exhibit 3

- ----------
*  The Goldman Sachs Group, L.P. ("GS Group") and Goldman, Sachs & Co. ("Goldman
   Sachs") each disclaims beneficial ownership of shares of Common Stock
   beneficially owned by (i) managed accounts and (ii) certain investment
   limited partnerships, of which a subsidiary of GS Group is the general
   partner or managing general partner, to the extent partnership interests in
   such partnerships are held by persons other than GS Group, Goldman Sachs or
   their affiliates.

                              Page 7 of 11 Pages
<PAGE>
 
Item 10.        Certification.

                        Not Applicable



                                   SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify 
that the information set forth in this statement is true, complete and correct.


Date: February 10, 1995


GS ADVISORS, L.P.                       THE GOLDMAN SACHS GROUP, L.P.
By: GS Advisors, Inc.

By:  /s/ Richard A. Friedman            By: /s/ Richard A. Friedman
   -------------------------               ------------------------
Name:  Richard A. Friedman              Name:  Richard A. Friedman
Title: President                        Title: General Partner


GS CAPITAL PARTNERS, L.P.               GOLDMAN, SACHS & CO.
By: GS Advisors, L.P.
By: GS Advisors, Inc.

By:  /s/ Richard A. Friedman            By: /s/ Richard A. Friedman
   -------------------------               ------------------------
Name:  Richard A. Friedman              Name:  Richard A. Friedman
Title: President                        Title: General Partner


ADVISORY PARTNERS, L.P.

By:  /s/ Richard A. Friedman          
   -------------------------          
Name:  Richard A. Friedman
Title: General Partner

                              Page 8 of 11 Pages
<PAGE>
 
                               INDEX TO EXHIBITS

<TABLE> 
<CAPTION> 
Exhibit No.     Exhibit
- -----------     -------
<S>             <C> 
  99.1          Joint Filing Agreement, dated February 10, 1995, between The
                Goldman Sachs Group, L.P., Goldman, Sachs & Co., Advisory
                Partners, L.P., GS Advisors, L.P. and GS Capital Partners, L.P.

  99.3          Item 7 Information
</TABLE> 



                              Page 9 of 11 Pages

<PAGE>
 
                                                                  EXHIBIT 99.(1)


                            JOINT FILING AGREEMENT

        In accordance with Rule 13d-1(f) promulgated under the Securities and 
Exchange Act of 1934, the undersigned agree to the joint filing of a Statement
on Schedule 13G (including any and all amendments thereto) with respect to the
shares of Harte-Hanks Communications, Inc., and further agree to the filing of
this agreement as an Exhibit thereto. In addition, each party to this Agreement
expressly authorizes each other party to this Agreement to file on its behalf
any and all amendments to such Statement on Schedule 13G.

Date: February 10, 1995

THE GOLDMAN SACHS GROUP L.P.                     GOLDMAN, SACHS & CO.

By: /s/ Richard A. Friedman                     By: /s/ Richard A. Friedman
   ------------------------                        ------------------------
Name: Richard A. Friedman                       Name: Richard A. Friedman
Title: General Partner                          Title: General Partner


GS CAPITAL PARTNERS, L.P.                        GS ADVISORS, L.P.
By: GS ADVISORS, L.P.                            By: GS ADVISORS, INC.
By: GS ADVISORS, INC.                           

By: /s/ Richard A. Friedman                     By: /s/ Richard A. Friedman
   ------------------------                        ------------------------
Name: Richard A. Friedman                       Name: Richard A. Friedman
Title: President                                Title: President


ADVISORY PARTNERS, L.P.

By: /s/ Richard A. Friedman                     
   ------------------------                     
Name: Richard A. Friedman                       
Title: General Partner



                              Page 10 of 11 Pages

<PAGE>
 
                                                                  EXHIBIT 99.(3)

                              ITEM 7 INFORMATION

        The securities being reported on by The Goldman Sachs Group L.P. ("GS 
Group"), as a parent holding company are owned by GS Capital Partners, L.P.
("GSCP"), Stone Street Fund 1992, L.P. ("Stone Street Fund") and Bridge Street
Fund 1992, L.P. ("Bridge Street Fund"). The general partner of GSCP is GS
Advisors, L.P., and the indirect general partner of GS Advisors, L.P. is
Advisory Partners, L.P., which is an affiliate of GS Group. A subsidiary of the
GS Group is the general partner of the Stone Street Fund and the managing
general partner of the Bridge Street Fund. Goldman, Sachs & Co. ("GS") is the
investment manager to GSCP. GS Group is a general partner of and has 99%
interest in GS.


                              Page 11 of 11 Pages


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