HARTE HANKS COMMUNICATIONS INC
S-4, 1996-03-29
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>   1
 
    AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MARCH 29, 1996.
 
                                                      REGISTRATION NO. 33-
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                             ---------------------
                                    FORM S-4
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                        HARTE-HANKS COMMUNICATIONS, INC.
             (Exact name of registrant as specified in its charter)
                       200 CONCORD PLAZA DRIVE, SUITE 800
                            SAN ANTONIO, TEXAS 78216
                                 (512) 829-9000
              (Address, including zip code, and telephone number,
                 including area code, of registrant's principal
                               executive offices)
                                 LARRY FRANKLIN
                     PRESIDENT AND CHIEF EXECUTIVE OFFICER
                        HARTE-HANKS COMMUNICATIONS, INC.
                       200 CONCORD PLAZA DRIVE, SUITE 800
                            SAN ANTONIO, TEXAS 78216
                                 (512) 829-9000
                      (Name, address, including zip code,
                      and telephone number, including area
                          code, of agent for service)
 
<TABLE>
<S>                            <C>                            <C>
           DELAWARE                         2711                        74-1677284
(State or other jurisdiction of  (Primary Standard Industrial        (I.R.S. Employer
incorporation or organization)   Classification Code Number)        Identification No.)
</TABLE>
 
                                   COPIES TO:
 
<TABLE>
    <S>                                       <C>
                 ALAN J. BOGDANOW                          RICHARD P. JAFFE
              HUGHES & LUCE, L.L.P.             MESIROV GELMAN JAFFE CRAMER & JAMIESON
                 1717 MAIN STREET                         1735 MARKET STREET
                    SUITE 2800                     PHILADELPHIA, PENNSYLVANIA 19103
               DALLAS, TEXAS 75201
</TABLE>
 
                             ---------------------
     APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practicable after the Registration Statement becomes effective.
                             ---------------------
     If the securities being registered on this Form are to be offered in
connection with the formation of a holding company and there is compliance with
General Instruction G, check the following box.  / /
 
                        CALCULATION OF REGISTRATION FEE
 
<TABLE>
<S>                               <C>             <C>             <C>             <C>
- --------------------------------------------------------------------------------------------------
- --------------------------------------------------------------------------------------------------
                                                      PROPOSED        PROPOSED
                                                      MAXIMUM         MAXIMUM
                                       AMOUNT         OFFERING       AGGREGATE       AMOUNT OF
TITLE OF SECURITIES                    TO BE           PRICE          OFFERING      REGISTRATION
TO BE REGISTERED                     REGISTERED     PER SHARE(1)      PRICE(1)         FEE(2)
- --------------------------------------------------------------------------------------------------
Common Stock ($1.00 par
  value)........................     7,742,453        $21.6875      $167,914,449      $57,901
- --------------------------------------------------------------------------------------------------
- --------------------------------------------------------------------------------------------------
</TABLE>
 
(1) Estimated solely for the purpose of calculating the registration fee in
     accordance with Rule 457(c).
 
(2) $33,583 of the fee amount was paid previously in connection with the filing
     of preliminary proxy materials.
 
     THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933 OR UNTIL THIS REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
 
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- --------------------------------------------------------------------------------
<PAGE>   2
 
                        HARTE-HANKS COMMUNICATIONS, INC.
 
                             CROSS REFERENCE SHEET
 
<TABLE>
<CAPTION>
                 ITEM OF FORM S-4                        PROSPECTUS CAPTION OR LOCATION
- --------------------------------------------------  -----------------------------------------
<C>      <S>                                        <C>
   1.    Forepart of the Registration Statement
           and Outside Front Cover Page of
           Prospectus.............................  Forepart of the Registration Statement
                                                    and Outside Front Cover Page of the
                                                      Prospectus
   2.    Inside Front and Outside Back Cover Pages
           of the Prospectus......................  Inside Front and Outside Back Cover Pages
                                                    of the Prospectus; Available Information
   3.    Risk Factors, Ratio of Earnings to Fixed
           Charges, and Other Information.........  Risk Factors; Unaudited Pro Forma
                                                    Condensed Financial Information
   4.    Terms of the Transaction.................  The Proposed Merger and Related
                                                    Transactions
   5.    Pro Forma Financial Information..........  Unaudited Pro Forma Condensed Financial
                                                      Information; Selected Unaudited Pro
                                                      Forma Financial Information
   6.    Material Contacts with the Company Being
           Acquired...............................  Not Applicable
   7.    Additional Information Required for
           Reoffering by Persons and Parties
           Deemed to be Underwriters..............  Not Applicable
   8.    Interests of Named Experts and Counsel...  Legal Matters; Experts
   9.    Disclosure of Commission Position on
           Indemnification for Securities Act
           Liabilities............................  Not Applicable
  10.    Information with Respect to S-3
           Registrants............................  Harte-Hanks Selected Historical
                                                    Consolidated Financial Data; Selected
                                                      Unaudited Pro Forma Financial
                                                      Information; Unaudited Pro Forma
                                                      Condensed Financial Information
  11.    Incorporation of Certain Information by
           Reference..............................  Incorporation of Certain Information by
                                                      Reference
  12.    Information with Respect to S-2 or S-3
           Registrants............................  Not Applicable
  13.    Incorporation of Certain Information by
           Reference..............................  Not Applicable
  14.    Information with Respect to Registrants
           Other Than S-3 or S-2 Registrants......  Not Applicable
  15.    Information with Respect to S-3
           Companies..............................  DiMark Selected Historical Consolidated
                                                      Financial Data; Selected Unaudited Pro
                                                      Forma Financial Information; Unaudited
                                                      Pro Forma Condensed Financial
                                                      Information
  16.    Information with Respect to S-2 or S-3
           Companies..............................  Not Applicable
  17.    Information with Respect to Companies
           Other Than S-2 or S-3 Companies........  Not Applicable
</TABLE>
<PAGE>   3
 
<TABLE>
<CAPTION>
                 ITEM OF FORM S-4                        PROSPECTUS CAPTION OR LOCATION
- --------------------------------------------------  -----------------------------------------
<C>      <S>                                        <C>
  18.    Information if Proxies, Consents or
           Authorizations Are to be Solicited.....  The Stockholders' Meetings; Interests of
                                                      Certain Persons in the Merger;
                                                      Management of Harte-Hanks; Executive
                                                      Compensation and Other Information;
                                                      Management of DiMark; Security
                                                      Ownership of Management and Principal
                                                      Stockholders of Harte-Hanks; Security
                                                      Ownership of Management and Principal
                                                      Stockholders of DiMark
  19.    Information if Proxies, Consents or
           Authorizations Are not to be Solicited,
           or in an Exchange Offer................  Not Applicable
</TABLE>
<PAGE>   4
 
                        HARTE-HANKS COMMUNICATIONS, INC.
                       200 CONCORD PLAZA DRIVE, SUITE 800
                            SAN ANTONIO, TEXAS 78216
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD APRIL 30, 1996
 
     As a stockholder of Harte-Hanks Communications, Inc. ("Harte-Hanks"), you
are hereby given notice of and invited to attend in person or by proxy the
Annual Meeting of Stockholders of Harte-Hanks to be held at the offices of
Harte-Hanks, 200 Concord Plaza, Suite 800, San Antonio, Texas 78216, on Tuesday,
April 30, 1996, at 1:00 p.m. local time, for the following purposes:
 
          1. To approve the issuance of shares of Harte-Hanks Common Stock to
     DiMark stockholders pursuant to the Agreement and Plan of Merger dated as
     of February 4, 1996 (the "Merger Agreement") by and among Harte-Hanks, HHD
     Acquisition Corp., a New Jersey corporation and wholly-owned subsidiary of
     Harte-Hanks ("Newco"), and DiMark, Inc., a New Jersey corporation
     ("DiMark"), providing for the merger of Newco with and into DiMark (the
     "Merger") and the conversion of each outstanding share of DiMark common
     stock, no par value per share, into .656 of a share of Harte-Hanks common
     stock, par value $1.00 per share ("Common Stock").
 
          2. To elect three Class III directors for a three-year term and one
     Class I director for a one-year term.
 
          3. To approve an amendment to the Certificate of Incorporation of
     Harte-Hanks to increase the number of authorized shares of Harte-Hanks
     Common Stock from 50,000,000 to 125,000,000.
 
          4. To approve an amendment to the Harte-Hanks Communications, Inc.
     1991 Stock Option Plan to increase the aggregate number of shares of
     Harte-Hanks Common Stock that may be issued under such Plan from 3,000,000
     to 4,000,000.
 
          5. To approve the adoption of the Harte-Hanks Communications, Inc.
     1996 Incentive Compensation Plan.
 
          6. To transact such other business as may properly come before the
     meeting and any adjournment thereof.
 
     The Board of Directors has fixed the close of business on March 15, 1996 as
the record date for the determination of stockholders entitled to notice of and
to vote at such meeting and any adjournment thereof.
 
     YOU ARE CORDIALLY INVITED TO ATTEND THE MEETING. HOWEVER, WHETHER OR NOT
YOU EXPECT TO ATTEND THE MEETING, TO ASSURE YOUR SHARES ARE REPRESENTED AT THE
MEETING, PLEASE DATE, EXECUTE AND MAIL PROMPTLY THE ENCLOSED PROXY IN THE
ENCLOSED STAMPED ENVELOPE FOR WHICH NO ADDITIONAL POSTAGE IS REQUIRED IF MAILED
IN THE UNITED STATES.
 
                                          By Order of the Board of Directors,
 
                                          DONALD R. CREWS
                                          Senior Vice President, Legal and
                                          Secretary
 
San Antonio, Texas
March 29, 1996
 
                            YOUR VOTE IS IMPORTANT.
                     PLEASE EXECUTE AND RETURN PROMPTLY THE
                 ENCLOSED PROXY CARD IN THE ENVELOPE PROVIDED.
<PAGE>   5
 
                                  DIMARK INC.
                               THE DIMARK CENTER
                           2050 CABOT BOULEVARD WEST
                         LANGHORNE, PENNSYLVANIA 19047
 
                   NOTICE OF SPECIAL MEETING OF STOCKHOLDERS
                           TO BE HELD APRIL 29, 1996
 
     As a stockholder of DiMark, Inc. ("DiMark"), you are hereby given notice of
and invited to attend in person or by proxy the Special Meeting of stockholders
of DiMark to be held at the Doubletree Hotel Philadelphia, Broad Street at
Locust, Philadelphia, Pennsylvania 19107 on Monday, April 29, 1996, at 10:00 AM
local time, for the following purposes:
 
          1. To approve and adopt an Agreement and Plan of Merger, dated as of
     February 4, 1996 (the "Merger Agreement"), by and among Harte-Hanks
     Communications, Inc., a Delaware corporation ("Harte-Hanks"), HHD
     Acquisition Corp., a New Jersey corporation and wholly-owned subsidiary of
     Harte-Hanks ("Newco") and DiMark, pursuant to which Newco will be merged
     with and into DiMark (the "Merger") and each outstanding share of DiMark
     common stock, no par value per share, will be converted into .656 of a
     share of Harte-Hanks common stock, par value $1.00 per share ("Common
     Stock") as a result of such Merger.
 
          2. To transact such other business as may properly come before the
     meeting and any adjournment thereof.
 
     The Board of Directors has fixed the close of business on March 15, 1996 as
the record date for the determination of stockholder entitled to notice of and
to vote at such meeting and any adjournment thereof.
 
     You are cordially invited to attend the meeting. However, whether or not
you expect to attend the meeting, to assure your shares are represented at the
meeting, please date, execute and mail promptly the enclosed proxy in the
enclosed stamped envelope for which no additional postage is required if mailed
in the United States.
 
                                          By Order of the Board of Directors,
 
                                          LESLEY A. BACHMAN
                                          Chief Financial Officer, Treasurer and
                                          Secretary
 
Langhorne, Pennsylvania
March 29, 1996
 
                            YOUR VOTE IS IMPORTANT.
                     PLEASE EXECUTE AND RETURN PROMPTLY THE
                 ENCLOSED PROXY CARD IN THE ENVELOPE PROVIDED.
<PAGE>   6
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                                        PAGE
                                                                                        ----
<S>                                                                                     <C>
DOCUMENTS DELIVERED HEREWITH..........................................................     i
INCORPORATION OF CERTAIN INFORMATION BY REFERENCE.....................................     i
AVAILABLE INFORMATION.................................................................    ii
SUMMARY...............................................................................     1
RISK FACTORS..........................................................................    13
THE STOCKHOLDERS' MEETINGS............................................................    14
  General.............................................................................    14
  Matters to be Considered at the Harte-Hanks Meeting.................................    14
  Record Dates; Voting at the Meetings; Vote Required.................................    17
  Revocability of Proxies.............................................................    17
  Solicitation of Proxies.............................................................    18
  Dissenters' Appraisal Rights........................................................    18
  Matters to be Considered at the DiMark Meeting......................................    18
  Record Dates; Voting at the Meetings; Vote Required.................................    18
  Revocability of Proxies.............................................................    19
  Solicitation of Proxies.............................................................    19
  Dissenters' Appraisal Rights........................................................    19
THE PROPOSED MERGER AND RELATED TRANSACTIONS..........................................    19
  Description of the Merger...........................................................    19
  Background of the Merger............................................................    20
  Harte-Hanks' Reasons for the Merger.................................................    21
  Harte-Hanks Board of Directors Recommendation of the Merger.........................    22
  Opinion of Financial Advisor to Harte-Hanks.........................................    22
  DiMark Reasons for the Merger.......................................................    25
  DiMark Board of Directors Recommendation of the Merger..............................    26
  Opinion of Financial Advisor to DiMark..............................................    26
  Irrevocable Proxies.................................................................    30
  Effective Time of the Merger........................................................    30
  Manner and Basis of Converting Shares...............................................    31
  DiMark Options and Warrants.........................................................    31
  Registration Rights.................................................................    32
  PRO Direct and H&R Acquisitions.....................................................    32
  Representations and Warranties......................................................    32
  Indemnification.....................................................................    32
  Conduct of the Business of the Combined Companies Following the Merger..............    32
  Conduct of DiMark's Business Prior to the Merger....................................    33
  Conditions to the Merger............................................................    35
  Termination or Amendment of Merger Agreement........................................    36
  Merger Expenses.....................................................................    38
  Interests of Certain Persons in the Merger..........................................    38
  Governmental and Regulatory Approvals...............................................    39
  Accounting Treatment................................................................    39
  Dissenters' Appraisal Rights........................................................    40
  Certain Federal Income Tax Consequences.............................................    40
MANAGEMENT AND OPERATIONS AFTER THE MERGER............................................    42
HARTE-HANKS AND DIMARK UNAUDITED PRO FORMA CONDENSED FINANCIAL INFORMATION............    42
</TABLE>
<PAGE>   7
 
<TABLE>
<CAPTION>
                                                                                        PAGE
                                                                                        ----
<S>                                                                                     <C>
MARKET PRICE DATA AND DIVIDEND INFORMATION............................................    52
HARTE-HANKS BUSINESS DESCRIPTION......................................................    53
MANAGEMENT OF HARTE-HANKS.............................................................    54
EXECUTIVE COMPENSATION AND OTHER INFORMATION..........................................    56
SECURITY OWNERSHIP OF MANAGEMENT AND PRINCIPAL STOCKHOLDERS OF HARTE-HANKS............    61
DIMARK BUSINESS DESCRIPTION...........................................................    63
MANAGEMENT OF DIMARK..................................................................    64
SECURITY OWNERSHIP OF MANAGEMENT AND PRINCIPAL STOCKHOLDERS OF DIMARK.................    65
COMPARATIVE RIGHTS OF STOCKHOLDERS OF HARTE-HANKS AND DIMARK..........................    66
AFFILIATES' RESTRICTION ON SALE OF HARTE-HANKS COMMON STOCK...........................    70
LEGAL MATTERS.........................................................................    70
EXPERTS...............................................................................    71
INDEPENDENT AUDITORS..................................................................    71
STOCKHOLDER PROPOSALS FOR 1997 ANNUAL MEETING.........................................    71
INDEX TO FINANCIAL STATEMENTS.........................................................    71
  Consolidated Financial Statements of Harte-Hanks....................................    71
  Consolidated Financial Statements of DiMark.........................................    71
  APPENDICES
  Appendix A -- Agreement and Plan of Merger..........................................   A-1
  Appendix B -- Fairness Opinion of Financial Advisor to Harte-Hanks..................   B-2
  Appendix C -- Fairness Opinion of Financial Advisor to DiMark.......................   C-3
</TABLE>
<PAGE>   8
 
                        JOINT PROXY STATEMENT/PROSPECTUS
 
GENERAL INFORMATION
 
     This Joint Proxy Statement/Prospectus is furnished in connection with the
solicitation of proxies by the Board of Directors of Harte-Hanks Communications,
Inc., a Delaware corporation ("Harte-Hanks"), for use at the 1996 Annual Meeting
of Stockholders of Harte-Hanks (the "Harte-Hanks Meeting") to be held on April
30, 1996, at the offices of Harte-Hanks, 200 Concord Plaza, Suite 800, San
Antonio, Texas 78216, at 1:00 p.m. local time, or any adjournments or
postponements thereof. At the Harte-Hanks Meeting, Harte-Hanks stockholders will
consider and vote upon a proposal to approve the issuance (the "Stock Issuance")
of shares of Harte-Hanks common stock, par value $1.00 per share ("Harte-Hanks
Common Stock"), to the stockholders of DiMark, Inc., a New Jersey corporation
("DiMark"), in connection with the Agreement and Plan of Merger (the "Merger
Agreement") dated February 4, 1996, relating to the proposed merger (the
"Merger") of HHD Acquisition Corp., a New Jersey corporation and wholly-owned
subsidiary of Harte-Hanks ("Newco"), with and into DiMark.
 
     This Joint Proxy Statement/Prospectus is also furnished in connection with
the solicitation of proxies in favor of the Merger by the Board of Directors of
DiMark for use at the Special Meeting of DiMark stockholders to be held on April
29, 1995, at the Doubletree Hotel Philadelphia, Broad Street at Locust,
Philadelphia, Pennsylvania 19107, at 10:00 a.m. local time and as the Prospectus
of Harte-Hanks for the issuance of Harte-Hanks Common Stock to the stockholders
of DiMark in connection with the Merger. All information herein with respect to
Harte-Hanks has been furnished by Harte-Hanks, and all information herein with
respect to DiMark has been furnished by DiMark.
 
     As a result of the Merger, DiMark will become a wholly-owned subsidiary of
Harte-Hanks. Each share of DiMark Common Stock will be converted into the right
to receive .656 of a share of Harte-Hanks Common Stock (the "Exchange Ratio").
On March 15, 1996, the closing sale price of Harte-Hanks Common Stock on the New
York Stock Exchange (the "NYSE") was $20 7/8 per share. On March 15, 1996, the
closing sale price of DiMark Common Stock on the American Stock Exchange (the
"AMEX") was $13 1/4 per share. Subject to stockholder approvals, the closing of
the Merger will occur promptly after the satisfaction of the conditions
precedent contained in the Merger Agreement, but in no event later than July 31,
1996. See "The Proposed Merger and Related Transactions -- Conditions to the
Merger."
 
     This Joint Proxy Statement/Prospectus also constitutes the prospectus of
Harte-Hanks that is part of the Registration Statement on Form S-4 (the
"Registration Statement") of Harte-Hanks filed with the Securities and Exchange
Commission with respect to the issuance of up to 7,742,453 shares of Harte-Hanks
Common Stock to be issued pursuant to the Merger.
 
     SEE "RISK FACTORS" AT PAGE 13 FOR A DISCUSSION OF CERTAIN MATTERS WHICH
SHOULD BE CONSIDERED BY THE STOCKHOLDERS OF DIMARK WITH RESPECT TO THE MERGER
AND AN INVESTMENT IN HARTE-HANKS UPON CONSUMMATION OF THE MERGER.
 
     This Joint Proxy Statement/Prospectus and the accompanying form of proxy
are first being mailed to stockholders of Harte-Hanks and DiMark on or about
March 29, 1996.
 
NEITHER THIS TRANSACTION NOR THE SECURITIES OF HARTE-HANKS TO BE ISSUED IN
  CONNECTION WITH THE MERGER HAVE BEEN APPROVED OR DISAPPROVED BY THE
     SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
      NOR HAS THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE
        SECURITIES COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF
          THIS JOINT PROXY STATEMENT/PROSPECTUS. ANY REPRESENTATION
           TO THE CONTRARY IS A CRIMINAL OFFENSE.
                             ---------------------
 
      The date of this Joint Proxy Statement/Prospectus is March   , 1996.
<PAGE>   9
 
                          DOCUMENTS DELIVERED HEREWITH
 
     This Joint Proxy Statement/Prospectus is accompanied by a copy of
Harte-Hanks 1995 Annual Report to Stockholders.
 
               INCORPORATION OF CERTAIN INFORMATION BY REFERENCE
 
     Harte-Hanks incorporates herein by reference the following documents filed
by it with the Securities and Exchange Commission (the "Commission") pursuant to
the Securities Exchange Act of 1934, as amended (the "Exchange Act"): (i) its
Annual Report on Form 10-K for the year ended December 31, 1994, (ii) its
Quarterly Report on Form 10-Q for the quarter ended March 31, 1995, (iii) its
Quarterly Report on Form 10-Q for the quarter ended June 30, 1995, (iv) its
Quarterly Report on Form 10-Q for the quarter ended September 30, 1995, and (v)
the description of Harte-Hanks Common Stock contained in its Registration
Statement on Form 8-A dated October 7, 1993.
 
     DiMark incorporates herein by reference (i) its Annual Report on Form 10-K
for the year ended February 28, 1995, which incorporates by reference certain
portions of its 1995 Annual Report to Stockholders and its definitive Proxy
Statement dated May 19, 1995, distributed to DiMark's stockholders in connection
with the Annual Meeting of Stockholders held on June 22, 1995, (ii) its
Quarterly Report on Form 10-Q for the quarter ended May 31, 1995, (iii) its
Quarterly Report on Form 10-Q for the quarter ended August 31, 1995, (iv) its
Quarterly Report on Form 10-Q for the quarter ended November 30, 1995, (v) its
Current Report on Form 8-K, as amended by Form 8-K/A dated September 8, 1995,
relating to the acquisition of the assets and business of H&R Communications,
Inc., (vi) its Current Report on Form 8-K, as amended by Form 8-K/A dated
January 4, 1996, relating to the acquisition of the assets and business of PRO
Direct Response Corp., and (vii) the description of DiMark's Common Stock, no
par value, contained in its Registration Statement on Form S-4 which was filed
with the Commission on February 12, 1992.
 
     All documents filed by Harte-Hanks and DiMark pursuant to Section 13(a),
13(c), 14, or 15(d) of the Exchange Act subsequent to the date of this Joint
Proxy Statement/Prospectus and prior to the dates of the Harte-Hanks Annual
Meeting and the DiMark Special Meeting shall be deemed to be incorporated by
reference in this Joint Proxy Statement/Prospectus and to be a part hereof from
the date of filing of such documents. All information appearing in this Joint
Proxy Statement/Prospectus is qualified in its entirety by the information and
financial statements (including notes thereto) appearing in the documents
incorporated by reference herein.
 
     Any statement contained in a document incorporated or deemed incorporated
by reference herein shall be modified or superseded, for purposes of this Joint
Proxy Statement/Prospectus, to the extent that a statement contained herein or
in any subsequently filed document that is deemed to be incorporated herein
modifies or supersedes any such statement. Any statement so modified or
superseded shall not be deemed, except as so modified or superseded, to
constitute a part of this Joint Proxy Statement/Prospectus.
 
     THIS JOINT PROXY STATEMENT/PROSPECTUS INCORPORATES DOCUMENTS BY REFERENCE
THAT ARE NOT PRESENTED HEREIN OR DELIVERED HEREWITH. HARTE-HANKS AND DIMARK
HEREBY UNDERTAKE TO PROVIDE WITHOUT CHARGE TO EACH PERSON, INCLUDING ANY
BENEFICIAL OWNER, TO WHOM A COPY OF THIS JOINT PROXY STATEMENT/PROSPECTUS HAS
BEEN DELIVERED, ON WRITTEN OR ORAL REQUEST OF ANY SUCH PERSON, A COPY OF ANY AND
ALL OF THE DOCUMENTS REFERRED TO ABOVE THAT HAVE BEEN OR MAY BE INCORPORATED BY
REFERENCE, OTHER THAN EXHIBITS TO SUCH DOCUMENTS (UNLESS SUCH EXHIBITS ARE
SPECIFICALLY INCORPORATED BY REFERENCE INTO SUCH DOCUMENTS). DOCUMENTS RELATING
TO HARTE-HANKS ARE AVAILABLE UPON REQUEST FROM HARTE-HANKS COMMUNICATIONS, INC.,
200 CONCORD DRIVE, SUITE 800, SAN ANTONIO, TEXAS 78216, ATTENTION: DONALD R.
CREWS, SENIOR VICE PRESIDENT, LEGAL AND SECRETARY, (210) 829-5000. DOCUMENTS
RELATING TO DIMARK ARE AVAILABLE UPON REQUEST FROM DIMARK, INC., 2050 CABOT
BOULEVARD WEST, LANGHORNE, PENNSYLVANIA 19047, ATTENTION: LESLEY A. BACHMAN,
CHIEF FINANCIAL OFFICER, TREASURER AND SECRETARY, (215) 750-6600.
 
                                        i
<PAGE>   10
 
                             AVAILABLE INFORMATION
 
     Harte-Hanks and DiMark are subject to the informational requirements of the
Exchange Act, and, in accordance therewith, file reports, proxy statements and
other information with the Securities and Exchange Commission (the
"Commission"). Such reports, proxy statements and other information filed by
Harte-Hanks and DiMark with the Commission can be inspected and copied at the
public reference facilities maintained by the Commission at Room 1024, Judiciary
Plaza, 450 Fifth Street, N.W., Washington, D.C. 20549, and at the Regional
Offices of the Commission located at Northwestern Atrium Center, 500 West
Madison Street, Suite 1400, Chicago, Illinois 60661 and 7 World Trade Center,
13th Floor, New York, New York 10048. Copies of such material can also be
obtained from the Public Reference Section of the Commission at 450 Fifth
Street, N.W., Washington, D.C. 20549 at prescribed rates. Harte-Hanks Common
Stock is listed on the NYSE. Reports and other information concerning
Harte-Hanks can also be inspected at the offices of the NYSE, 30 Broad Street,
New York, New York 10005. DiMark Common Stock is listed on the AMEX and reports,
proxy statements, and other information of DiMark described above may also be
inspected at the AMEX at 86 Trinity Place, New York, New York 10006. Upon
consummation of the Merger, DiMark's Common Stock listing on the AMEX will be
terminated.
 
     Harte-Hanks has filed with the Commission a Registration Statement on Form
S-4 covering the shares of Harte-Hanks Common Stock to be issued as a result of
the Merger. This Joint Proxy Statement/Prospectus, which constitutes a part of
the Registration Statement, does not contain all of the information set forth in
the Registration Statement, certain items of which are contained in schedules
and exhibits to the Registration Statement as permitted by the rules and
regulations of the Commission. For further information, reference is made to the
Registration Statement, including the schedules and exhibits filed as a part
thereof or incorporated by reference therein. Statements contained herein
concerning the provisions of documents are necessarily summaries of such
documents, and each such statement is qualified in its entirety by reference to
the copy of the applicable document filed as an exhibit hereto or as otherwise
filed with the Commission. The Registration Statement and the exhibits and
schedules thereto may be inspected, without charge, and copies thereof may be
obtained at prescribed rates, at the offices of the Commission at 450 Fifth
Street, N.W., Washington, D.C. 20549. After the Merger, registration of DiMark
Common Stock under the Exchange Act will be terminated.
                             ---------------------
 
     NO PERSON IS AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY
REPRESENTATION NOT CONTAINED IN THIS JOINT PROXY STATEMENT/PROSPECTUS, AND, IF
GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATION MUST NOT BE RELIED UPON AS
HAVING BEEN AUTHORIZED. THIS JOINT PROXY STATEMENT/PROSPECTUS DOES NOT
CONSTITUTE AN OFFER TO SELL, OR A SOLICITATION OF AN OFFER TO PURCHASE, THE
SECURITIES OFFERED BY THIS JOINT PROXY STATEMENT/ PROSPECTUS, OR A SOLICITATION
OF A PROXY FROM ANY PERSON, IN ANY JURISDICTION IN WHICH IT IS UNLAWFUL TO MAKE
SUCH AN OFFER, SOLICITATION OF AN OFFER OR PROXY SOLICITATION. NEITHER THE
DELIVERY OF THIS JOINT PROXY STATEMENT/PROSPECTUS NOR ANY DISTRIBUTION OF THE
SECURITIES MADE UNDER THIS JOINT PROXY STATEMENT/ PROSPECTUS SHALL, UNDER ANY
CIRCUMSTANCES, CREATE AN IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE
AFFAIRS OF HARTE-HANKS OR DIMARK AT ANY TIME SUBSEQUENT TO THE DATE OF THIS
JOINT PROXY STATEMENT/PROSPECTUS.
 
                                       ii
<PAGE>   11
 
                                    SUMMARY
 
     The following summary of certain information contained elsewhere in this
Joint Proxy Statement/ Prospectus is qualified in its entirety by, and should be
read in conjunction with, the more detailed information appearing elsewhere in
this Joint Proxy Statement/Prospectus and the documents incorporated herein by
reference and the Appendices attached hereto. The information contained in the
Joint Proxy Statement/ Prospectus with respect to Harte-Hanks and its affiliates
has been supplied by Harte-Hanks, and the information with respect to DiMark and
its affiliates has been supplied by DiMark. Certain capitalized terms which are
used but not defined in this summary are defined elsewhere in this Joint Proxy
Statement/ Prospectus.
 
                                 THE COMPANIES
 
HARTE-HANKS
 
     Harte-Hanks Communications, Inc., a Delaware corporation ("Harte-Hanks"),
is a diversified communications company with operations throughout the United
States in four principal businesses -- direct marketing, shoppers, newspapers,
and television. Harte-Hanks' shoppers, newspapers, and television businesses
operate in local markets, while its direct marketing business operates
nationwide and internationally. The principal executive offices of Harte-Hanks
are located at 200 Concord Plaza Drive, Suite 800, San Antonio, Texas 78216, and
its telephone number is (512) 829-9000. See "Harte-Hanks Business Description."
 
     HHD Acquisition Corp. ("Newco") is a newly formed New Jersey corporation
and a wholly-owned subsidiary of Harte-Hanks. Newco was organized for the
purpose of effecting the Merger pursuant to the Merger Agreement. Newco has no
material assets and has not engaged in any activities except in connection with
the Merger. The principal executive offices of Newco are located at 200 Concord
Plaza Drive, Suite 800, San Antonio, Texas 78216, and its telephone number is
(512) 829-9000.
 
DIMARK
 
     DiMark, Inc., a New Jersey corporation ("DiMark"), through its wholly-owned
subsidiaries, provides a full range of outsource marketing and database services
and direct response printing services. DiMark's clients are principally in the
insurance, healthcare, pharmaceutical, financial services, telecommunications
and publishing industries. The principal executive offices of DiMark are located
at 2050 Cabot Boulevard West, Langhorne, Pennsylvania 19047, and its telephone
number is (215) 750-6600. See "DiMark Business Description."
 
                           THE STOCKHOLDERS' MEETINGS
 
HARTE-HANKS
 
     The Annual Meeting of Stockholders of Harte-Hanks will be held on April 30,
1996 at the offices of Harte-Hanks, 200 Concord Plaza Drive, Suite 800, San
Antonio, Texas 78216, commencing at 1:00 p.m., local time, for the purpose of
considering and acting upon proposals to (i) approve the issuance of shares of
Harte-Hanks Common Stock in connection with the Merger, (ii) elect three Class
III directors for a three-year term and one Class I director for a one year
term, (iii) amend the Certificate of Incorporation to increase the number of
authorized shares of Harte-Hanks Common Stock, (iv) increase the number of
shares available under the Harte-Hanks Communications, Inc. 1991 Stock Option
Plan, and (v) approve the Harte-Hanks Communications, Inc. 1996 Incentive
Compensation Plan. Only holders of record of Harte-Hanks Common Stock at the
close of business on March 15, 1996 will be entitled to vote at the Harte-Hanks
meeting. As of March 15, 1996, there were 30,047,781 shares of Harte-Hanks
Common Stock issued and outstanding, all of which are entitled to vote.
 
                                        1
<PAGE>   12
 
     The affirmative vote of the holders of at least a majority of the shares of
Harte-Hanks Common Stock present, in person or by proxy, at the Harte-Hanks
meeting (assuming a quorum is present) is required in order to approve each of
the proposals to be presented at the Harte-Hanks Annual Meeting; provided,
however, that election of nominees for director requires a plurality of votes
cast, and approval of the amendment to the Certificate of Incorporation requires
the affirmative vote of a majority of shares of Common Stock outstanding. Andrew
B. Shelton and Houston H. Harte have executed and delivered irrevocable proxies
to DiMark in favor of the Stock Issuance with respect to shares of voting stock
held by them which in the aggregate constitute 28.2% of the outstanding voting
stock of Harte-Hanks. See "The Stockholders' Meetings -- Vote Required;" "The
Proposed Merger and Related Transactions -- Irrevocable Proxies."
 
DIMARK
 
     The Special Meeting of the Stockholders of DiMark will be held on April 29,
1996, at the Doubletree Hotel Philadelphia, Broad Street at Locust,
Philadelphia, Pennsylvania 19107, at 10:00 a.m., local time, for the purpose of
considering and voting on a proposal to approve and adopt the Merger Agreement.
Only holders of record of DiMark Common Stock at the close of business on March
15, 1996 will be entitled to vote at the DiMark meeting. As of March 15, 1996,
there were 9,222,388 shares of DiMark Common Stock issued and outstanding, all
of which are entitled to vote.
 
     The affirmative vote of the holders of a majority of the shares of DiMark
Common Stock present, in person or by proxy, at the DiMark special meeting
(assuming a quorum is present) is required to approve the Merger Agreement.
Thomas E. Garvey, Michael L. Wert, and Stephen C. Marcus have executed and
delivered irrevocable proxies to Harte-Hanks in favor of the Merger with respect
to all of the voting stock of DiMark held by them which in the aggregate
constitute 28.2% of the outstanding voting stock of DiMark. See "Stockholders'
Meeting -- Vote Required;" "The Proposed Merger and Related
Transactions -- Irrevocable Proxies."
 
                                   THE MERGER
 
RECOMMENDATIONS OF THE BOARDS OF DIRECTORS
 
     The Harte-Hanks Board of Directors has approved the Merger Agreement and
determined that the Merger and the issuance of shares of Harte-Hanks Common
Stock pursuant to the Merger (the "Stock Issuance") are fair and in the best
interests of Harte-Hanks and its stockholders. THE HARTE-HANKS BOARD OF
DIRECTORS RECOMMENDS THAT HARTE-HANKS STOCKHOLDERS VOTE FOR THE STOCK ISSUANCE.
For a discussion of factors considered by the Harte-Hanks Board of Directors in
reaching its decision, see "The Proposed Merger and Related
Transactions -- Recommendations of the Board of Directors of Harte-Hanks."
Harte-Hanks has agreed to use its best efforts to obtain the approval of its
stockholders.
 
     The DiMark Board of Directors has approved the Merger Agreement and
determined that the Merger is fair and in the best interests of DiMark and its
stockholders. THE DIMARK BOARD OF DIRECTORS RECOMMENDS THAT DIMARK STOCKHOLDERS
VOTE FOR THE APPROVAL AND ADOPTION OF THE MERGER AGREEMENT. For a discussion of
the factors considered by the DiMark Board of Directors in reaching its
decision, see "The Proposed Merger and Related Transactions -- Recommendations
of the Board of Directors of DiMark." In considering the recommendation of the
DiMark Board of Directors with respect to the Merger, DiMark stockholders should
be aware that certain officers and directors have direct or indirect interests
in recommending the Merger, apart from their interests as stockholders of
DiMark, which are not identical to those of unaffiliated stockholders of DiMark.
See "The Proposed Merger and Related Transactions -- Interests of Certain
Persons in the Merger."
 
FAIRNESS OPINIONS
 
     The Board of Directors of Harte-Hanks has received an opinion from
Donaldson, Lufkin & Jenrette Securities Corporation ("DLJ") to the effect that
the consideration to be paid by Harte-Hanks to the
 
                                        2
<PAGE>   13
 
stockholders of DiMark pursuant to the Merger Agreement is fair to the
stockholders of Harte-Hanks from a financial point of view. The Board of
Directors of DiMark has received an opinion from Alex. Brown & Sons Incorporated
("Alex. Brown") to the effect that the consideration to be received by the
stockholders of DiMark in the Merger is fair from a financial point of view. The
full text of the written opinions of Alex. Brown and DLJ are attached to this
Joint Proxy Statement/Prospectus as Appendices B and C respectively. See "The
Proposed Merger and Related Transactions -- Opinion of Financial Advisor to
Harte-Hanks" and " -- Opinion of Financial Advisor to DiMark."
 
EMPLOYMENT AGREEMENTS
 
     Certain members of the Board of Directors and management of DiMark have
certain interests separate from their interests as stockholders. Thomas E.
Garvey, Michael L. Wert, and Stephen C. Marcus will enter into new employment
agreements with DiMark once it becomes a Harte-Hanks subsidiary. These
employment agreements provide for substantially less bonus potential than their
prior agreements and therefore are more consistent with Harte-Hanks' executive
compensation philosophy. The new employment agreements provide, in addition to
salary, potential bonus and benefits, that Messrs. Garvey, Wert and Marcus will
receive the following payments from Harte-Hanks: Mr. Garvey will receive an
aggregate of $3 million; Mr. Wert will receive an aggregate of $3 million; and
Mr. Marcus will receive an aggregate of $500,000. These payments are in
consideration for (i) entering into the new employment agreements, (ii) entering
into non-competition agreements contained in the new employment agreements, and
(iii) terminating their previous employment agreements. For more information on
such employment agreements, see "The Proposed Merger and Related
Transactions -- Interests of Certain Persons in the Merger."
 
TERMS OF THE MERGER
 
     Exchange Ratio.  At the Effective Time (as hereinafter defined), Newco will
merge with and into DiMark and DiMark will become a wholly owned subsidiary of
Harte-Hanks. Pursuant to the Merger, each outstanding share of DiMark Common
Stock will be converted into the right to receive .656 of a share of Harte-Hanks
Common Stock (the "Exchange Ratio"). The Exchange Ratio was determined by
dividing $15.00, which was the value per share placed on the DiMark Common
Stock, by the closing price of Harte-Hanks Common Stock on the day preceding the
date the Merger was publicly announced. Based on the number of DiMark shares,
warrants and stock options outstanding on the Record Date (as defined herein)
and on the assumption that all such warrants and stock options are exercised
immediately before the Effective Time, Harte-Hanks would issue 7,742,453 shares
of Harte-Hanks Common Stock pursuant to the Merger.
 
     Fractional Shares.  No fractional shares of Harte-Hanks Common Stock will
be issued in connection with the Merger. In lieu of such fractional shares, each
holder who would otherwise receive a fractional share will receive cash (without
interest) rounded to the nearest cent, determined by multiplying the per share
closing price of Harte-Hanks Common Stock on the New York Stock Exchange at the
Effective Time by the fractional interest to which such holder would otherwise
be entitled.
 
     Effective Time of the Merger.  The Merger will become effective upon the
filing of a certificate of merger with the Secretary of State of the State of
New Jersey. Assuming that the requisite stockholder approval of the Merger
Agreement is obtained, it is anticipated that the Effective Time of the Merger
will occur as soon as practicable following the stockholder meetings of
Harte-Hanks and DiMark. If all other conditions to the Merger have not been
satisfied prior to the stockholder meetings, however, it is expected that the
Merger will occur as soon as practicable after such conditions have been
satisfied or waived.
 
     Exchange of DiMark Common Stock Certificates.  As promptly as practicable
after the Effective Time, Harte-Hanks will send or cause to be sent to each
record holder of DiMark at the Effective Time a letter of transmittal and other
appropriate materials for use in surrendering certificates and will issue such
holders certificates representing the appropriate shares of Harte-Hanks Common
Stock.
 
     Assumption of DiMark Options and Warrants.  Pursuant to the Merger
Agreement and immediately after the Effective Time, Harte-Hanks will assume the
obligations under each outstanding DiMark option ("Assumed Option") or warrant
("Assumed Warrant") to purchase DiMark Common Stock that remains
 
                                        3
<PAGE>   14
 
unexercised in whole or in part as of the Effective Time and substitute shares
of Harte-Hanks Common Stock for the shares of DiMark Common Stock purchasable
under each such Assumed Option or Assumed Warrant in an amount equal to the
number of DiMark shares purchasable multiplied by the Exchange Ratio. The per
share exercise price of such Assumed Option or Assumed Warrant shall be an
amount equal to the per share exercise price of the DiMark option or DiMark
warrant being assumed divided by the Exchange Ratio.
 
     Acquisition Earnouts.  As a condition to the Closing, DiMark will amend
each of (i) the Asset Purchase Agreement by and among DiMark, H&R
Communications, Inc., Thomas V. Whelan and Monte Rosen (the "H&R Agreement") and
(ii) the Asset Purchase Agreement by and among DiMark, PRO Direct Response
Corp., PRO Direct Response, Inc. of New Jersey, PRO Direct Interviewing Corp.,
Inc., Peter Wood, and Robert Pinsky (the "PRO Direct Agreement"), to provide
that any amounts payable by DiMark in cash or in DiMark Common Stock pursuant to
any Earnout (as defined in the H&R Agreement or PRO Direct Agreement, as
applicable) shall be payable only in cash or in Harte-Hanks Common Stock. The
H&R Agreement provides for future earnout payments of up to $3,850,000 in cash
and DiMark Common Stock to Thomas V. Whalen and Monte Rosen, based upon the
future operations of H&R. The H&R Agreement also provides that in the event of a
change in control of DiMark the earnout will become payable in full.
Consequently, such earnout will become payable at the Effective Time.
 
     Indemnification.  Under the Merger Agreement, for a period six years after
the Effective Time, Harte-Hanks agrees not to amend or otherwise modify Article
Eighth of the charter of DiMark or Article VIII of the bylaws of DiMark (in each
case as in effect February 4, 1996) in a manner that would adversely affect the
rights thereunder of any individuals who at any time prior to the Effective Time
were directors or officers of DiMark in respect of acts or omissions occurring
at or prior to the Effective Time (including, without limitation, the
transactions contemplated by the Merger Agreement) unless such amendment or
modification is required by law. Harte-Hanks has agreed to purchase a
three-year, customary director's and officer's liability insurance "tail" policy
from a reputable insurer in the amount of $5,000,000 in respect of claims
arising out of facts or events that occurred on or before the Effective Time, so
long as the total premium cost thereof does not exceed $175,000. See "The
Proposed Merger and Related Transactions -- Indemnification."
 
     Federal Income Tax Considerations.  Harte-Hanks will receive the opinion of
its counsel to the effect that (i) the Merger will constitute a reorganization
within the meaning of Section 368(a) of the United States Internal Revenue Code
of 1986, as amended (the "Code") and each party to the Merger will be a party to
the reorganization within the meaning of Section 368(b) of the Code; and (ii) no
gain or loss will be recognized for federal income tax purposes by Harte-Hanks,
Newco, or DiMark as a result of the consummation of the Merger. DiMark will
receive the opinion of its counsel to the effect that (i) the Merger will
constitute a reorganization within the meaning of Section 368(a) of the Code and
each party to the Merger will be a party to the reorganization within the
meaning of Section 368(b) of the Code; and (ii) no gain or loss will be
recognized for federal income tax purposes by holders of DiMark Common Stock as
a result of the consummation of the Merger, except for gain or loss attributable
to cash received in lieu of fractional shares. Receipt of these opinions prior
to mailing of this Joint Proxy Statement/Prospectus is a condition precedent to
the consummation of the Merger. See "The Proposed Merger and Related
Transactions -- Federal Income Tax Considerations."
 
     Accounting Treatment.  Upon execution of the Merger Agreement, KPMG Peat
Marwick LLP ("Peat Marwick") delivered to Harte-Hanks a letter stating that,
based upon discussions and information furnished to Peat Marwick through the
date of the letter, Peat Marwick concurs with Harte-Hanks management's
assessment that Harte-Hanks has not taken or agreed to take any action that
would prevent the Merger from being accounted for as a pooling of interests for
financial reporting purposes. It is also a condition precedent to the closing of
the Merger that Peat Marwick will deliver a similar letter on the Closing Date.
Upon execution of the Merger Agreement, Arthur Andersen LLP ("Arthur Andersen")
delivered to DiMark a letter stating that, based upon discussions and
information furnished to Arthur Andersen through the date of the letter, Arthur
Andersen concurs with DiMark management's assessment that DiMark has not taken
or agreed to take any action that would prevent the Merger from being accounted
for as a pooling of interests for financial reporting purposes.
 
                                        4
<PAGE>   15
 
     Government and Regulatory Approvals.  Consummation of the Merger is
conditioned upon the expiration or termination of the waiting period applicable
under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the
"HSR Act"). Harte-Hanks and DiMark respectively have filed notification reports
under the HSR Act with the Federal Trade Commission and the Antitrust Division
of the Department of Justice. See "The Proposed Merger and Related
Transactions -- Government and Regulatory Approvals." In addition, in order to
effect the Merger, the Registration Statement shall have been declared effective
by the Commission under the Securities Act of 1933, as amended (the "Securities
Act"), and Harte-Hanks shall have received from state authorities all Blue Sky
and other authorizations necessary to consummate the transactions contemplated
by the Agreement.
 
     No Injunction Preventing Merger.  Consummation of the Merger is subject to
the condition that no injunction or decree by any federal or state court that
prevents the consummation of the Merger shall have been issued and remain in
effect.
 
     Other Conditions to Merger.  The obligations of Harte-Hanks and DiMark to
consummate the Merger are subject to the satisfaction of certain customary and
other conditions, including, without limitation, that shares of Harte-Hanks
Common Stock to be issued in the Merger shall have been authorized for listing
on the NYSE, subject to notice of issuance. See "The Proposed Merger and Related
Transactions -- Conditions to the Merger."
 
IRREVOCABLE PROXIES
 
     Certain management officials of DiMark, Thomas E. Garvey, Michael L. Wert
and Stephen C. Marcus, have executed and delivered irrevocable proxies to
Harte-Hanks with respect to all of the voting stock of DiMark held by them,
which in the aggregate constitute 28.2% of the Common Stock of DiMark.
Accordingly, the favorable vote of only another 22.8% of shares of DiMark Common
Stock would assure approval of the Merger proposal. Two Harte-Hanks directors,
Andrew B. Shelton and Houston H. Harte, have also executed and delivered
irrevocable proxies to DiMark with respect to certain of their shares of voting
Common Stock of Harte-Hanks which in the aggregate constitute 28.2% of the
outstanding Common Stock of Harte-Hanks. The favorable vote of another 22.8% of
Harte-Hanks Common Stock, all of which can be satisfied out of the stockholdings
of Harte-Hanks management and related parties, would assure approval of the
Stock Issuance. See "The Proposed Merger and Related Transactions -- Irrevocable
Proxies."
 
NO APPRAISAL RIGHTS
 
     Neither New Jersey nor Delaware law requires that holders of Harte-Hanks
Common Stock or DiMark Common Stock who object to the Merger and who vote
against or abstain from voting in favor of the Merger be afforded any appraisal
rights or the right to receive cash for their shares. Neither Harte-Hanks nor
DiMark intends to make available any such rights to its respective stockholders.
 
TERMINATION OR AMENDMENT OF MERGER AGREEMENT
 
     Termination.  The Merger Agreement may be terminated under certain
circumstances, including (a) the mutual consent of Harte-Hanks and DiMark, (b)
either by Harte-Hanks or DiMark at any time prior to the consummation of the
Merger (i) upon a breach of any representation, warranty, covenant or agreement
on the part of the other party, or if any representation or warranty of such
party shall have become untrue, in either case such that the conditions to the
Merger could not be satisfied by July 31, 1996, (ii) if there shall be any Order
which is final and nonappealable preventing the consummation of the Merger,
except if the party relying on such Order to terminate the Merger Agreement has
not complied with its obligations under Section 6.03 of the Merger Agreement,
(iii) if the Merger shall not have been consummated before July 31, 1996, (iv)
if the Agreement and the Merger shall fail to receive the requisite vote for
approval and adoption by the stockholders of DiMark at DiMark's stockholders'
meeting or if the issuance of the Harte-Hanks Common Stock in connection with
the Merger shall fail to receive the requisite vote for approval by the
stockholders of Harte-Hanks at the Harte-Hanks stockholders' meeting, (c) by
Harte-Hanks (i) if the Board of Directors of DiMark withdraws, modifies or
changes its recommendation of the Merger Agreement or the
 
                                        5
<PAGE>   16
 
Merger in a manner adverse to Harte-Hanks or shall have resolved to do any of
the foregoing, (ii) if the Board of Directors of DiMark shall have recommended
to the stockholders of DiMark any Competing Transaction or shall have resolved
to do so, (iii) if a tender offer or exchange offer for 20% or more of the
outstanding shares of capital stock of DiMark is commenced, and the Board of
Directors of DiMark does not recommend that stockholders not tender their shares
into such tender or exchange offer or; (iv) if any person (other than
Harte-Hanks or an affiliate thereof) shall have acquired beneficial ownership or
the right to acquire beneficial ownership of, or any "group" (as such term is
used in Section 13(d) of the Exchange Act and the rules and regulations
promulgated thereunder) shall have been formed which beneficially owns or has
the right to acquire beneficial ownership of, 20% or more of the then
outstanding shares of capital stock of DiMark; (d) by DiMark if the Board of
Directors of DiMark (i) fails to make or withdraws its recommendation to vote in
favor of the Merger and the Merger Agreement if there exists at such time a
Competing Transaction, or (ii) recommends to DiMark's stockholders approval or
acceptance of a Competing Transaction, in each case only if the Board of
Directors of DiMark, after consultation with and based upon the advice of
independent legal counsel, determines in good faith that such action is
necessary for such Board of Directors to comply with its fiduciary duties to
stockholders under applicable law; (e) by DiMark, (i) if the Board of Directors
of Harte-Hanks withdraws, modifies or changes its recommendation of the Stock
Issuance or the Merger in a manner adverse to DiMark or shall have resolved to
do any of the foregoing, (ii) if the Board of Directors of Harte-Hanks shall
have recommended to the stockholders of Harte-Hanks any Alternate Transaction or
shall have resolved to do so, (iii) if a tender offer or exchange offer for 40%
or more of the outstanding shares of capital stock of Harte-Hanks is commenced,
and the Board of Directors of Harte-Hanks does not recommend that stockholders
not tender their shares into such tender or exchange offer or; (iv) if any
person shall have acquired beneficial ownership or the right to acquire
beneficial ownership of, or any "group" (as such term is used in Section 13(d)
of the Exchange Act and the rules and regulations promulgated thereunder) shall
have been formed which beneficially owns or has the right to acquire beneficial
ownership of 40% or more of the then outstanding shares of capital stock of
Harte-Hanks; or (f) by Harte-Hanks if the Board of Directors of Harte-Hanks (i)
fails to make or withdraws its recommendation to vote in favor of the Stock
Issuance and the Merger Agreement if there exists at such time an Alternate
Transaction, or (ii) recommends to Harte-Hanks' stockholders approval or
acceptance of an Alternate Transaction, in each case only if the Board of
Directors of Harte-Hanks, after consultation with and based upon the advice of
independent legal counsel, determines in good faith that such action is
necessary for such Board of Directors to comply with its fiduciary duties to
stockholders under applicable law.
 
     Amendment.  Except as otherwise required by law or the rules of the NYSE,
the Merger Agreement may be amended or modified and any condition specified
therein may be waived without resubmission to the stockholders of Harte-Hanks or
DiMark by the mutual consent of Harte-Hanks and DiMark. See "The Proposed Merger
and Related Transactions -- Termination or Amendment of the Merger Agreement."
 
     Termination Fees; Expenses.  Under certain circumstances, DiMark may be
required to pay Harte-Hanks upon termination of the Merger Agreement a fee of
$4,000,000, which amount is inclusive of all Harte-Hanks expenses. Under certain
circumstances, Harte-Hanks may be required to pay DiMark upon termination of the
Merger Agreement a fee of $4,000,000, which amount is inclusive of all DiMark
expenses. Certain expenses incurred in connection with this Joint Proxy
Statement/Prospectus will be shared equally by Harte-Hanks and DiMark, as well
as the filing fee for notification reports under the HSR Act. Except as provided
below, all other costs and expenses incurred in connection with the Merger
Agreement and the transactions contemplated are to be paid by the party
incurring such expenses, whether or not the Merger is consummated. In the event
the Merger is not consummated and such failure to consummate is due to the
breach of the Merger Agreement by DiMark or Harte-Hanks, then the breaching
party shall be fully liable for the costs and expenses of the non-breaching
party. See "The Proposed Merger and Related Transactions -- Termination Fees;
Merger Expenses."
 
                        STOCKHOLDERS' COMPARATIVE RIGHTS
 
     The rights of DiMark's stockholders are currently governed by New Jersey
law and by DiMark's Articles of Incorporation and Bylaws. Upon effectiveness of
the Merger, DiMark's stockholders will become
 
                                        6
<PAGE>   17
 
stockholders of Harte-Hanks, a Delaware corporation, and their rights as
Harte-Hanks stockholders will be governed by Delaware law and by Harte-Hanks'
Amended and Restated Certificate of Incorporation and Bylaws. See "Comparative
Rights of Stockholders of Harte-Hanks and DiMark."
 
                         COMPARATIVE MARKET PRICE DATA
 
     Harte-Hanks Common Stock is listed under the trading symbol "HHS" on the
NYSE. DiMark Common Stock is listed under the trading symbol "DMK" on the AMEX.
The following table sets forth for the periods indicated the high and low sales
prices per share of Harte-Hanks Common Stock and DiMark Common Stock, as
reported by the NYSE and AMEX respectively. The stock prices reflect stock
splits retroactively.
 
<TABLE>
<CAPTION>
                                                                     HARTE-HANKS         DIMARK
                       Calendar Year Ended                          --------------  ---------------
                              1995                                   HIGH     LOW    HIGH     LOW
                       -------------------                          ------  ------  ------   ------
<S>                                                                 <C>     <C>     <C>      <C>
       First Quarter.............................................   13 3/8   12 1/2  13        9 7/8
       Second Quarter............................................   16 7/8   13 1/4  15 1/8   10 1/4
       Third Quarter.............................................   19 7/8   16 5/8  16       11 5/8
       Fourth Quarter............................................   22 1/4   18 3/4  15       11 7/8
                       Calendar Year Ended
                              1994
                       -------------------
       First Quarter.............................................   14 1/8   11 7/8  15 7/8    9 1/4
       Second Quarter............................................   13 1/4   12 1/4  14 7/8   12 5/8
       Third Quarter.............................................   13 1/4   12      14 1/4   12 1/2
       Fourth Quarter............................................   13 1/4   11 1/2  13 3/4    9 3/8
                       Calendar Year Ended
                              1993
                       -------------------
       First Quarter.............................................   --       --       6 1/2    4 1/8
       Second Quarter............................................   --       --       7 1/2    5 3/8
       Third Quarter.............................................   --       --      12 3/8    7
       Fourth Quarter............................................   13       10      14 3/4    7 1/4
</TABLE>
 
     On February 2, 1996, the last trading day prior to the public announcement
of the Merger, the closing sales price per share of Harte-Hanks Common Stock as
reported on the NYSE was $22.88. On March 15, 1996, there were 1,456 holders of
record of Harte-Hanks Common Stock and there were 30,047,781 shares of
outstanding Harte-Hanks Common Stock.
 
     On February 2, 1996, the last trading day prior to the public announcement
of the Merger, the closing sales price per share of DiMark Common Stock as
reported on the AMEX was $14.75. On March 15, 1996, there were 490 holders of
record of DiMark Common Stock and there were 9,222,388 shares of outstanding
DiMark Common Stock.
 
     Harte-Hanks' common stock was listed on the NYSE November 4, 1993, which
was at the time of Harte-Hanks' initial public offering.
 
     Because the market price of Harte-Hanks Common Stock is subject to
fluctuation, the market value of the shares of Harte-Hanks Common Stock that
holders of DiMark Common Stock will receive in the Merger may increase or
decrease prior to the Effective Date. See "Risk Factors -- Exchange Ratio Will
Not Reflect Any Change in Stock Prices; Shares Eligible for Future Sale."
 
                                        7
<PAGE>   18
 
                         SUMMARY FINANCIAL INFORMATION
 
                        HARTE-HANKS COMMUNICATIONS, INC.
                SELECTED HISTORICAL CONSOLIDATED FINANCIAL DATA
 
     The following table sets forth selected historical consolidated financial
data for Harte-Hanks Communications, Inc. and subsidiaries for each of the five
years in the period ended December 31, 1995. Such data have been derived from,
and should be read in conjunction with, the audited consolidated financial
statements and financial information contained in the Annual Report to
Stockholders, and incorporated by reference herein. See "Available Information"
and "Incorporation of Documents by Reference."
 
<TABLE>
<CAPTION>
                                                          YEAR ENDED DECEMBER 31,
                                         ----------------------------------------------------------
                                           1995         1994       1993         1992         1991
                                         --------     --------   --------     --------     --------
                                                  (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                      <C>          <C>        <C>          <C>          <C>
Income Statement Data:
  Revenues.............................. $532,852     $513,630   $463,510     $423,296     $416,227
  Operating income (loss)...............   74,034       64,014     (3,540)(1)   47,248       38,328
  Interest expense, net.................   16,429       17,210     30,712       36,493       40,879
  Income (loss) from continuing
     operations.........................   33,985(2)    23,822    (45,472)(1)    2,336       (7,052)
  Earnings (loss) from continuing
     operations per share -- fully
     diluted(3).........................     1.10(2)       .80      (2.33)(1)      .13         (.38)
  Weighted average shares outstanding --
     fully diluted(3)...................   31,197       30,732     19,557       18,321       18,515
  Cash dividends per share(3)...........      .07           --         --           --           --
Balance Sheet Data:
  Total assets.......................... $477,715     $496,898   $478,938     $515,479     $526,908
  Long term debt........................  220,040      292,858    320,087      218,828(4)   399,243
  Total stockholders' equity............  165,094      107,640     83,864(5)    41,439       41,356
</TABLE>
 
- ---------------
 
(1)  Includes goodwill write-down of $55.5 million. Excluding the goodwill
     write-down, earnings per share on a fully diluted basis were 47 cents.
(2)  Includes gains on divestitures of $3.1 million, or 10 cents per share, net
     of $10.6 million income tax expense. Excluding these net gains, earnings
     per share on a fully diluted basis were $1.00.
(3)  Per share and share data give retroactive effect to the December 1995
     three-for-two stock split.
(4)  Long term debt in 1992 excludes $174.7 million of borrowings under
     Harte-Hanks' revolving credit commitment and commercial paper borrowings
     classified as current maturities.
(5)  Includes the net proceeds from issuance of 9,375,000 shares of Harte Hanks'
     common stock at $11.00 per share in an initial public offering in November
     1993.
 
                                        8
<PAGE>   19
 
                                  DIMARK, INC.
                SELECTED HISTORICAL CONSOLIDATED FINANCIAL DATA
 
     The following table sets forth selected historical consolidated financial
data for DiMark, Inc. and subsidiaries for each of the five years in the period
ended February 28, 1995 and for the nine month periods ended November 30, 1995
and 1994. Such data have been derived from, and should be read in conjunction
with, the audited consolidated financial statements and financial information
contained in DiMark's Annual Report on Form 10-K for the year ended February 28,
1995, and the unaudited consolidated interim financial statements contained in
DiMark's Quarterly Report on Form 10-Q for the nine months ended November 30,
1995, incorporated by reference herein. See "Available Information" and
"Incorporation of Documents by Reference."
 
<TABLE>
<CAPTION>
                                NINE MONTHS ENDED
                                  NOVEMBER 30,                YEAR ENDED FEBRUARY 28 (29),
                                -----------------   -------------------------------------------------
                                 1995      1994      1995      1994      1993        1992      1991
                                -------   -------   -------   -------   -------     -------   -------
                                              (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                             <C>       <C>       <C>       <C>       <C>         <C>       <C>
Income Statement Data:
  Revenues....................  $56,620   $52,342   $73,403   $58,337   $51,027     $37,421   $32,565
  Operating income............    5,799     4,575     8,549     6,101     4,207       2,879     2,426
  Interest expense (income),
     net......................     (176)        2       (17)       99       177         247       402
  Income from continuing
     operations...............    3,649     2,751     5,063     3,531     3,257(2)    1,440     1,191
  Earnings from continuing
     operations per
     share -- fully
     diluted(1)...............      .36       .28       .52       .37       .38(2)      .18       .15
  Weighted average shares
     outstanding -- fully
     diluted(1)...............   10,050     9,777     9,774     9,641     8,636       8,070     7,931
Balance Sheet Data:
  Total assets................  $49,206   $40,083   $43,232   $36,986   $31,871     $22,970   $18,807
  Long term debt..............      779     1,970     1,641     2,969     1,641       2,438     3,087
  Total stockholders'
     equity...................   36,502    27,675    30,200    24,157    18,717      12,132     9,176
</TABLE>
 
- ---------------
 
(1)  Earnings per share and weighted average number of shares give retroactive
     effect to stock dividends and stock splits.
(2)  Includes proceeds of $1,000,000 of life insurance.
 
                                        9
<PAGE>   20
 
               SELECTED UNAUDITED PRO FORMA FINANCIAL INFORMATION
 
     The following selected unaudited pro forma financial information is based
on adjustments to the historical consolidated balance sheets and related
consolidated statements of income of Harte-Hanks and DiMark to give effect to
the Merger using the pooling of interests method of accounting for business
combinations, and based on the Exchange Ratio of .656 of a share of Harte-Hanks
Common Stock for each share of DiMark Common Stock.
 
     DiMark's consolidated financial statements are based on a fiscal year end
of February 28 as compared with Harte-Hanks' fiscal year end of December 31. As
a result, the unaudited pro forma financial information combines different
fiscal periods. The unaudited pro forma balance sheet as of December 31, 1995
assumes that the Merger occurred as of that date and reflects the combination of
the historical balance sheet of Harte-Hanks as of that date with the historical
balance sheet of DiMark as of November 30, 1995.
 
     The pro forma statements of income for the years ended December 31, 1995,
1994 and 1993 assume that the Merger occurred as of January 1, 1993, and combine
the historical results of operations of Harte-Hanks for those periods with the
historical results of operations of DiMark for the twelve months ended November
30, 1995 and the fiscal years ended February 28, 1995 and 1994, respectively.
For ease of reference, all column headings used in such table refer to the
period-ended date of Harte-Hanks. These pro forma statements of income do not
reflect DiMark's acquisition of the net assets of H&R Communications, Inc. and
PRO Direct. See pages 49-51 for the impact of these acquisitions.
 
     This pro forma information should be read in conjunction with the unaudited
pro forma financial information and notes thereto included elsewhere in this
Joint Proxy Statement/Prospectus. The unaudited pro forma income statement data
are not necessarily indicative of the operating results that would have occurred
had the Merger occurred on January 1, 1993, nor are they necessarily indicative
of future operating results of the combined companies.
 
<TABLE>
<CAPTION>
                                                               YEARS ENDED DECEMBER 31,
                                                          ----------------------------------
                                                            1995         1994         1993
                                                          --------     --------     --------
                                                           (IN THOUSANDS, EXCEPT PER SHARE
                                                                       AMOUNTS)
<S>                                                       <C>          <C>          <C>
Income Statement Data:
  Revenues..............................................  $602,219     $579,602     $515,905
  Operating income......................................    83,807       72,563        2,561(2)
  Interest expense, net.................................    16,234       17,193       30,811
  Income (loss) from continuing operations..............    39,945(1)    28,885      (41,941)(2)
  Earnings (loss) from continuing operations per
     share -- fully diluted.............................      1.07(1)       .80        (1.64)(2)
  Weighted average shares outstanding -- fully
     diluted............................................    37,675       37,144       25,638
</TABLE>
 
<TABLE>
<CAPTION>
                                                                               DECEMBER 31, 1995
                                                                               -----------------
<S>                                                                            <C>
Balance Sheet Data:
  Total assets...............................................................      $ 526,921
  Long term debt.............................................................        220,819
  Total stockholders' equity.................................................        192,496
</TABLE>
 
- ---------------
 
(1)  Includes net gains on divestitures of $3.1 million, or 8 cents per share.
     Excluding net gains on divestitures, earnings per share were 99 cents.
(2)  Includes goodwill write-down of $55.5 million. Excluding goodwill
     write-down, fully diluted earnings per share were 49 cents.
 
                                       10
<PAGE>   21
 
              COMPARATIVE PER SHARE DATA OF HARTE-HANKS AND DIMARK
 
     Set forth below are the income from continuing operations, cash dividends
and book value per common share data, on a fully diluted basis, of Harte-Hanks
and DiMark on an historical basis, a pro forma basis for Harte-Hanks and an
equivalent pro forma basis for DiMark.
 
     The Harte-Hanks pro forma data were derived by combining historical
consolidated financial information of Harte-Hanks and DiMark, giving effect to
the Merger under the pooling of interests method of accounting for business
combinations. Harte-Hanks pro forma dividends per common share assume dividend
payments are consistent with Harte-Hanks' historical dividend level. The
equivalent pro forma data for DiMark were calculated by multiplying the
Harte-Hanks pro forma per common share data by the Exchange Ratio of .656.
 
     The information set forth below should be read in conjunction with the
respective audited and unaudited consolidated financial statements and related
notes of Harte-Hanks and DiMark incorporated by reference and included elsewhere
in this Joint Proxy Statement/Prospectus and the unaudited pro forma financial
information and notes thereto included elsewhere in this Joint Proxy
Statement/Prospectus.
 
                                  HARTE-HANKS
 
<TABLE>
<CAPTION>
                                                                   YEAR ENDED DECEMBER 31,
                                                                  --------------------------
                                                                  1995      1994       1993
                                                                  -----     -----     ------
<S>                                                               <C>       <C>       <C>
Historical Per Share Data:
  Income from continuing operations.............................  $1.10(1)  $0.80     $(2.33)(2)
  Dividends.....................................................   0.07        --         --
  Book Value....................................................   5.29
Pro Forma Per Share Data:
  Income from continuing operations.............................  $1.07(1)  $0.80     $(1.64)(2)
  Dividends.....................................................   0.07        --         --
  Book Value....................................................   5.11
</TABLE>
 
                                     DIMARK
 
<TABLE>
<CAPTION>
                                                                                   YEAR ENDED
                                                              TWELVE MONTHS       FEBRUARY 28,
                                                                  ENDED         ----------------
                                                            NOVEMBER 30, 1995   1995       1994
                                                            -----------------   -----     ------
<S>                                                         <C>                 <C>       <C>
Historical Per Share Data:
  Income from continuing operations.......................        $0.60         $0.52     $ 0.37
  Dividends...............................................           --            --         --
  Book Value..............................................         3.70
Equivalent Pro Forma Per Share Data:
  Income from continuing operations.......................        $0.70         $0.52     $(1.08)(2)
  Dividends...............................................         0.04            --         --
  Book Value..............................................         3.35
</TABLE>
 
- ---------------
 
(1) Includes net gains on divestitures of $3.1 million, or 10 cents per share on
    a historical basis or 8 cents per share on a pro forma basis.
(2) Includes goodwill write-down of $55.5 million. Excluding goodwill
    write-down, fully diluted earnings per share were 47 cents on a historical
    basis, 49 cents on a pro forma basis and 32 cents on an equivalent pro
    forma per share basis.
 
                                       11
<PAGE>   22
 
       OTHER PROPOSALS TO BE PRESENTED AT THE HARTE-HANKS ANNUAL MEETING
 
     At the Harte-Hanks Annual Meeting, stockholders of Harte-Hanks will also be
asked to consider and act upon the following proposals:
 
          Proposal No. 2.  To elect three Class III members to the Board of
     Directors of Harte-Hanks for a three-year term and one Class I member to
     the Board of Directors for a one-year term. THE BOARD OF DIRECTORS OF
     HARTE-HANKS UNANIMOUSLY RECOMMENDS THAT THE STOCKHOLDERS OF HARTE-HANKS
     VOTE FOR THE NOMINEES FOR DIRECTOR DESCRIBED HEREIN.
 
          Proposal No. 3.  To approve an amendment to the Certificate of
     Incorporation of Harte-Hanks to increase the number of authorized shares of
     Harte-Hanks Common Stock from 50,000,000 to 125,000,000. THE BOARD OF
     DIRECTORS OF HARTE-HANKS UNANIMOUSLY RECOMMENDS THAT THE STOCKHOLDERS OF
     HARTE-HANKS VOTE FOR THE INCREASE IN THE NUMBER OF AUTHORIZED SHARES.
 
          Proposal No. 4.  To approve an amendment to the Harte-Hanks
     Communications, Inc. 1991 Stock Option Plan to increase the aggregate
     number of shares of Harte-Hanks Common Stock that may be issued under such
     Plan from 3,000,000 to 4,000,000. THE BOARD OF DIRECTORS OF HARTE-HANKS
     UNANIMOUSLY RECOMMENDS THAT THE STOCKHOLDERS OF HARTE-HANKS VOTE FOR THE
     INCREASE.
 
          Proposal No. 5.  To approve the adoption of the Harte-Hanks
     Communications, Inc. 1996 Incentive Compensation Plan. THE BOARD OF
     DIRECTORS OF HARTE-HANKS UNANIMOUSLY RECOMMENDS THAT THE STOCKHOLDERS OF
     HARTE-HANKS VOTE FOR THE ADOPTION OF THE PLAN.
 
                                       12
<PAGE>   23
 
                                  RISK FACTORS
 
     In addition to the other information set forth in this Joint Proxy
Statement/Prospectus, the following factors should be considered by the
Harte-Hanks stockholders and the DiMark stockholders before voting on the
proposals herein.
 
EXPECTED BENEFITS OF COMBINED BUSINESS MAY NOT BE ACHIEVED
 
     There can be no assurance that the expected benefits of the Merger relative
to the combined businesses as described under "The Proposed Merger and Related
Transactions -- Harte-Hanks' Reasons for the Merger" will be achieved. The
integration of departments, systems and procedures present significant
management challenges and there can be no assurance that such actions will be
successfully accomplished within a specified period of time.
 
EXCHANGE RATIO WILL NOT REFLECT ANY CHANGE IN STOCK PRICES
 
     The relative stock prices of Harte-Hanks Common Stock and DiMark Common
Stock at the Effective Time may vary significantly from the prices as of the
date of execution of the Merger Agreement, the date hereof, or the date on which
stockholders vote on the Merger due to, among other factors, changes in the
business, operations and prospects of Harte-Hanks or DiMark, market assessments
of the likelihood that the Merger will be consummated and the timing thereof,
and general market and economic conditions. The Exchange Ratio is fixed and will
not be adjusted based upon fluctuations in the relative stock prices of Harte-
Hanks Common Stock and DiMark Common Stock.
 
INDUSTRY CONDITIONS
 
     Harte-Hanks' direct marketing business faces competition primarily from
other direct marketing and database organizations, as well as from print and
electronic media and other forms of advertising. Harte-Hanks believes that its
database capabilities, combined with its national production capability and its
ability to offer a full range of specialized and coordinated services, enable
Harte-Hanks to compete effectively. Harte-Hanks' newspaper, shopper and
television businesses compete for advertising as well as readers and viewers
with other print and electronic media. Additionally, the advertising media
market has become increasingly fragmented. As a result, Harte-Hanks faces
increased competition. Competition for advertisers, readers and viewers comes
from local and regional newspapers, magazines, radio, broadcast and cable
television, shoppers and other communications media that operate in Harte-Hanks'
markets, some of which may be larger or have greater financial resources than
Harte-Hanks. The extent and nature of such competition is, in large part,
determined by the location and demographics of the markets targeted by a
particular advertiser and the number of media alternatives in those markets. See
"Harte-Hanks Business Description."
 
ECONOMIC CONDITIONS
 
     Revenues from Harte-Hanks' newspaper, shopper and television businesses are
dependent to a large extent on local advertising expenditures in the markets in
which they operate. Such expenditures are substantially affected by the strength
of the local economies in such markets. In particular, Harte-Hanks' results are
subject to the effects of regional economies in California, Florida, South
Carolina and Texas. In addition, changes in national economic conditions can
affect levels of advertising expenditures generally.
 
REGULATORY MATTERS
 
     KENS-TV and KENS-AM, Harte-Hanks' AM radio station, operate pursuant to
licenses issued by the Federal Communications Commission ("FCC"). FCC approval
is required for transfers, assignments and renewals of broadcasting licenses.
Additionally, FCC regulations limit the number of broadcasting properties
Harte-Hanks may acquire and restricts foreign ownership and voting of capital
stock of, and participation in the affairs of, licensees. See "Harte-Hanks
Business Description -- Television."
 
                                       13
<PAGE>   24
 
CONTROL BY INSIDERS AND EFFECT OF ANTI-TAKEOVER PROVISIONS
 
     As of the date of this Joint Proxy Statement/Prospectus, directors and
officers and related parties own beneficially approximately 56% of the
outstanding Harte-Hanks Common Stock. After the Stock Issuance, such persons
will hold approximately 46% of the outstanding Common Stock and, therefore, may
continue to be in a position to control the outcome of substantially all action
requiring stockholder approval, including the election of the entire Board of
Directors. See "Security Ownership of Management and Principal Stockholders."
Such control, together with certain anti-takeover provisions of Harte-Hanks'
certificate of incorporation and bylaws, could have the effect of delaying or
discouraging an unsolicited takeover of Harte-Hanks.
 
SHARES AVAILABLE FOR FUTURE SALE
 
     While neither Harte-Hanks nor DiMark is aware of any plans on the part of
DiMark stockholders to sell significant amounts of Harte-Hanks Common Stock
after the Merger, the Merger will increase the number of shares of Harte-Hanks
Common Stock available for future sale by approximately 7,742,453. No prediction
can be made as to the effect, if any, that future sales of shares, or the
availability of shares for future sale by former DiMark stockholders, will have
on the market price of Harte-Hanks Common Stock prevailing from time to time.
Sales of substantial amounts of Harte-Hanks Common Stock (including shares
issued upon the exercise of stock options), or the perception that such sales
could occur, may adversely affect prevailing market prices for Harte-Hanks
Common Stock. DiMark affiliates have rights to require the registration of their
Harte-Hanks Common Stock under the Securities Act. See "The Proposed Merger and
Related Transactions -- Registration Rights."
 
                           THE STOCKHOLDERS' MEETINGS
GENERAL
 
     The Harte-Hanks Annual Meeting will be held at 1:00 p.m. local time on
April 30, 1996 at Harte-Hanks' offices at 200 Concord Plaza Drive, Suite 800,
San Antonio, Texas 78216. The Special Meeting of the stockholders of DiMark will
be held on April 29, 1996, at The Doubletree Hotel Philadelphia, Broad Street at
Locust, Philadelphia, Pennsylvania 19107, at 10:00 a.m., local time.
 
MATTERS TO BE CONSIDERED AT THE HARTE-HANKS MEETING
 
     At the Harte-Hanks Meeting, the stockholders of Harte-Hanks will be asked
to consider and vote upon proposals to (i) approve and authorize the issuance of
shares of Harte-Hanks Common Stock pursuant to the Merger Agreement (the "Stock
Issuance"); (ii) elect three Class III directors for a three-year term and one
Class I director for a one-year term, (iii) amend the certificate of
incorporation to increase the number of authorized shares of Harte-Hanks Common
Stock, (iv) increase the number of shares available under the Harte-Hanks
Communications, Inc. 1991 Stock Option Plan; (v) approve the Harte-Hanks
Communications, Inc. 1996 Incentive Compensation Plan; and (vi) such other
business as may come before the Harte-Hanks Meeting or any adjournments or
postponements thereof.
 
  Proposal One -- Stock Issuance
 
     The Stock Issuance is being submitted to the stockholders of Harte-Hanks
for approval in accordance with Harte-Hanks' listing agreement with the NYSE.
Among other things, the NYSE listing agreement generally requires that
Harte-Hanks' stockholders approve an acquisition transaction or series of
related transactions that will result in the issuance of shares of Harte-Hanks
Common Stock if the new shares will have 20% or more of the voting power
outstanding before such issuance. Because the issuance of shares of Harte-Hanks
Common Stock pursuant to the Merger Agreement would exceed 20% of the voting
power currently outstanding, the proposal is being submitted to Harte-Hanks
stockholders for approval in accordance with the NYSE rules and the listing
agreement. See "The Proposed Merger and Related Transactions."
 
     THE BOARD OF DIRECTORS OF HARTE-HANKS RECOMMENDS THAT HARTE-HANKS
STOCKHOLDERS VOTE "FOR" APPROVAL OF THE STOCK ISSUANCE.
 
                                       14
<PAGE>   25
 
  Proposal Two -- Election of Class I and Class III Directors
 
     The number of members of the board is being increased from seven to nine at
the Annual Meeting of Stockholders. The Board of Directors is divided into three
classes, each of which serves for a three-year term. One class of directors is
elected each year. The term of Harte-Hanks' Class III directors will expire at
the Annual Meeting. The Class III directors elected in 1996 will serve for a
term of three years which expires at the Annual Meeting of Stockholders in 1999,
or when their successors are elected and qualified. The election of directors
will be decided by a plurality vote of the votes cast in writing. The increased
board will include an additional Class I director. The three-year term for Class
I directors will expire at the Annual Meeting to be held in 1997. The additional
Class I director elected at the 1996 Annual Meeting will stand for election in
1997 for a three-year term.
 
     The nominees for the Class III directors are Houston H. Harte, Andrew B.
Shelton and Richard M. Hochhauser. Messrs. Harte and Shelton are present members
of the Board of Directors. The nominee for Class I director is David L.
Copeland. The Board believes that all nominees will be available and able to
serve as directors. If any nominee is unable to serve, the shares represented by
all valid proxies will be voted for the election of such substitute as the Board
may recommend, the Board may reduce the number of directors to eliminate the
vacancy consistent with the requirement to maintain nearly equal classes, or the
Board may fill the vacancy at a later date after selecting an appropriate
nominee. Information with respect to the nominees is set forth in the section of
this Joint Proxy Statement/Prospectus entitled "Management of Harte-Hanks."
 
     THE BOARD OF DIRECTORS RECOMMENDS THAT HARTE-HANKS STOCKHOLDERS VOTE "FOR"
EACH OF THE NOMINEES FOR DIRECTOR SET FORTH ABOVE.
 
  Proposal Three -- Amendment to Increase the Number of Authorized Shares of
Common Stock
 
     The authorized capital stock of Harte-Hanks consists of 50,000,000 shares
of common stock, par value $1.00 ("Harte-Hanks Common Stock"), and 1,000,000
shares of preferred stock, par value $1.00 ("Harte-Hanks Preferred Stock"). As
of December 31, 1995, 29,971,709 shares of Harte-Hanks Common Stock were issued
and outstanding, and 3,863,328 shares were reserved for issuance for purposes
other than the Merger. No shares of Harte-Hanks Preferred Stock were issued and
outstanding. The Harte-Hanks Preferred Stock may be issued from time to time in
one or more series, and each series will have such designations, rates of
dividends, redemption prices, liquidation payments, or other special rights as
may be established by the Board of Directors of Harte-Hanks at the time of
issuance.
 
     The Merger will require the issuance and the reservation for issuance of
approximately 8,031,525 shares of Harte-Hanks Common Stock. In addition to the
shares issued in connection with the Merger, the Board of Directors believes
that it is in the best interests of Harte-Hanks to have additional shares of
Common Stock available for issuance at its discretion for future acquisitions,
stock splits, stock dividends, employee benefit plans, equity financing and
other corporate purposes. Accordingly, the Board of Directors has proposed an
amendment to the Certificate of Incorporation to increase the number of
authorized shares of Common Stock from 50,000,000 to 125,000,000.
 
     If the proposal is approved by the stockholders of Harte-Hanks as described
below, the additional shares of Harte-Hanks Common Stock may be issued from time
to time upon authorization of the Board of Directors, without further approval
by the stockholders unless required by applicable law or NYSE rules, which
generally require the approval of a majority of Harte-Hanks stockholders when
Harte-Hanks Common Stock is to be issued if such Harte-Hanks Common Stock has
voting power equal to or in excess of 20% of the voting power outstanding, and
for such consideration as the Harte-Hanks Board of Directors may determine and
as may be permitted by applicable law. The availability of additional shares of
Harte-Hanks Common Stock for issuance will afford Harte-Hanks greater
flexibility in acting upon proposed transactions.
 
     The increase in authorized shares is not being proposed as a means of
preventing or dissuading a change in control or takeover of Harte-Hanks.
However, use of these shares for such a purpose is possible. Shares of
authorized but unissued or unreserved Harte-Hanks Common Stock and Preferred
Stock, for example, could be issued in an effort to dilute the stock ownership
and voting power of persons seeking to obtain control of
 
                                       15
<PAGE>   26
 
Harte-Hanks or could be issued to purchasers who would support the Board of
Directors in opposing a takeover proposal. In addition, the increase in
authorized shares, if approved, may have the effect of discouraging a challenge
for control or making it less likely that such a challenge, if attempted, would
be successful.
 
     The proposed amendment does not change the terms of the Harte-Hanks Common
Stock, which does not have preemptive rights. The additional shares of
Harte-Hanks Common Stock for which authorization is sought will have the same
voting rights, the same rights to dividends and distributions and will be
identical in all other respects to the shares of Harte-Hanks Common Stock now
authorized.
 
     THE BOARD OF DIRECTORS RECOMMENDS THAT HARTE-HANKS STOCKHOLDERS VOTE "FOR"
THE INCREASE OF THE AUTHORIZED SHARES OF HARTE-HANKS COMMON STOCK FROM
50,000,000 SHARES TO 125,000,000 SHARES.
 
  Proposal Four -- Amendment of the Harte-Hanks 1991 Stock Option Plan
 
     Harte-Hanks has for many years utilized stock incentives as part of its
overall compensation program. The Board of Directors of Harte-Hanks believes
stock options and stock-based incentives play an important role in attracting
and retaining the services of outstanding personnel and in encouraging such
employees to have a greater personal financial investment in Harte-Hanks.
 
     Since 1984, Harte-Hanks has had a stock option plan. The Harte-Hanks
Stockholders approved the 1991 Stock Option Plan (the "1991 Plan") in 1991.
 
     The 1991 Plan permits the granting, either alone or in combination, of
"nonqualified" stock options that do not qualify for beneficial treatment under
the Code and incentive stock options under Section 422A of the Code. Stock
options permit the recipient to purchase shares of Harte-Hanks Common Stock at a
fixed price, determined on the date of grant, regardless of the fair market
value on the date of exercise. Grants may be made to officers and other
employees of Harte-Hanks who are responsible for or contribute to the
management, growth, success and profitability of Harte-Hanks and who are
designated by the Compensation Committee that administers the 1991 Plan. James
L. Johnson and Dr. Peter T. Flawn are the current members of that committee.
 
     The Board of Directors of Harte-Hanks proposes to amend the 1991 Plan to
increase the number of shares of Harte-Hanks Common Stock authorized for
granting of awards under the 1991 Plan from 3,000,000 to 4,000,000, which
requires stockholder approval. As of February 7, 1996, options to acquire
2,613,400 shares of Harte-Hanks Common Stock had been granted under the 1991
Plan and remain outstanding, and 332,225 shares remained available for future
awards. Harte-Hanks had 29,971,709 shares outstanding at December 31, 1995 and
if the Merger is approved, assuming all DiMark warrants and stock options are
exercised, Harte-Hanks will have approximately 37,714,162 shares outstanding at
the Effective Time. The Board of Directors of Harte-Hanks believes this
amendment is necessary to assure that an adequate number of shares of Harte-
Hanks Common Stock will be available for future award grants in order to provide
appropriate incentives to employees of Harte-Hanks (and current employees of
DiMark upon consummation of the Merger).
 
     THE HARTE-HANKS BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE "FOR"
THE INCREASE IN THE NUMBER OF SHARES OF HARTE-HANKS COMMON STOCK THAT MAY BE
ISSUED UNDER THE 1991 PLAN FROM 3,000,000 TO 4,000,000.
 
  Proposal Five -- Approve Harte-Hanks Communications, Inc. 1996 Incentive
Compensation Plan
 
     For many years, Harte-Hanks has provided short-term incentive compensation
to executives and key employees as part of its overall compensation program on
substantially similar terms to those comprising the 1996 Incentive Compensation
Plan. Harte-Hanks believes that such incentives permit it to attract and retain
highly qualified people and to motivate them to achieve business and financial
goals that create value for stockholders.
 
                                       16
<PAGE>   27
 
     The Board has recently approved the 1996 Incentive Compensation Plan and is
submitting it to stockholders for approval in order to comply with the
provisions of Section 162(m) of the Internal Revenue Code. Section 162(m) limits
the tax deduction available to a company with respect to compensation paid to
certain of its executive officers unless, among other conditions, the
compensation is "performance based" and is paid pursuant to a plan approved by
stockholders.
 
     Executive officers, and such other officers and key employees as are
selected by the Compensation Committee, are eligible to participate. Each year
the Compensation Committee establishes specific financial or other goals against
which each participant's performance is measured. These goals may relate to
revenues, operating income, debt levels, earnings per share or otherwise and may
apply to Harte-Hanks on a consolidated basis, to a core business or unit
thereof, or any combination of the foregoing depending upon the position and
level of responsibility of the participant. The goals are established in
gradations and payments are tied to the level of performance achieved. No
payment is made if the minimum performance goals are not met. Each participant
has the opportunity to receive an incentive payment equal to a percentage of the
participant's base salary established by the Compensation Committee. That
percent cannot exceed 100%, and in no event can a participant's incentive
payment exceed $2,000,000 for any year. The bonus amounts listed in the Summary
Compensation Table were awarded in each case based upon criteria similar to
those which will be used to determine the amounts payable under the 1996
Incentive Compensation Plan.
 
     The Compensation Committee has broad authority to administer and interpret
the Plan. The Plan can be amended in any material respect only by the Board.
Stockholder approval of any material amendment would be required in order to
remain in compliance with Section 162(m).
 
     THE HARTE-HANKS BOARD OF DIRECTORS RECOMMENDS THAT HARTE-HANKS STOCKHOLDERS
VOTE "FOR" ADOPTION OF THE 1996 INCENTIVE COMPENSATION PLAN.
 
RECORD DATE; VOTING AT THE MEETING; VOTE REQUIRED
 
     Only holders of record of Harte-Hanks Common Stock on March 15, 1996 (the
"Record Date") are entitled to notice of, and to vote at the Harte-Hanks Annual
Meeting. There were issued and outstanding 30,047,781 shares of Harte-Hanks
Common Stock on the Record Date. Each holder of Harte-Hanks Common Stock will be
entitled to one vote, in person or by proxy, for each share standing in his or
her name on the books of Harte-Hanks on the Record Date on any matter submitted
to a vote of the Harte-Hanks stockholders. The presence, in person or by proxy,
of holders of record of a majority of the shares entitled to vote constitutes a
quorum for action at the Harte-Hanks meeting. Except Proposal Two, which
requires each director nominee to receive a plurality of votes cast, and
Proposal Three, which requires the affirmative vote of a majority of the Common
Stock outstanding, approval of each of the above proposals requires the
affirmative vote of the holders of at least a majority of the shares of
Harte-Hanks Common Stock present, in person or by proxy, at the Harte-Hanks
meeting, provided a quorum is present at the Harte-Hanks meeting. Abstentions
and broker nonvotes are counted for purposes of determining the presence or
absence of a quorum for transaction of business. Abstentions are counted in
tabulations of the votes cast on proposals presented to stockholders to
determine total number of votes cast. Abstentions are not counted as votes for
or against any such proposal. Broker nonvotes are not counted as votes cast for
purposes of determining whether a proposal has been approved. DiMark has
received irrevocable proxies from the holders of 28.2% of the outstanding shares
of Harte-Hanks Common Stock to vote in favor of the Stock Issuance. The
favorable vote of another 22.8% of Harte-Hanks Common Stock, all of which can be
satisfied out of the stockholdings of Harte-Hanks management and related
parties, would assure approval of the Stock Issuance.
 
REVOCABILITY OF PROXIES
 
     A proxy for use at the Harte-Hanks meeting is enclosed with this Joint
Proxy Statement/Prospectus mailed to Harte-Hanks stockholders. A Harte-Hanks
stockholder executing and returning a proxy may revoke it at any time before the
vote is taken by filing with the Secretary of Harte-Hanks a written revocation
of the proxy or a duly executed proxy bearing a later date than the proxy being
revoked, or such stockholder may revoke the proxy in person at the Harte-Hanks
meeting at any time before the vote is taken by electing to vote
 
                                       17
<PAGE>   28
 
at such meeting. All shares represented by a properly executed proxy, unless
such proxy previously has been revoked, will be voted in accordance with the
directions on such proxy. If no directions are given to the contrary on such
proxy, the shares of Harte-Hanks Common Stock represented by such proxy will be
voted FOR approval of all proposals addressed at the meeting. It is not
anticipated that any matters will be presented at the Harte-Hanks meeting other
than as set forth in the notice of the Harte-Hanks meeting. If, however, other
matters are properly presented at the Harte-Hanks meeting, the proxy will be
voted in accordance with the best judgment and discretion of the proxy holders.
 
SOLICITATION OF PROXIES
 
     The expense of preparing, printing and mailing this Joint Proxy Statement /
Prospectus and the material used in this solicitation of proxies will be borne
equally by Harte-Hanks and DiMark. It is contemplated that Harte-Hanks proxies
will be solicited through the mail, but officers, directors and employees of
Harte-Hanks may solicit proxies personally for the Harte-Hanks meeting.
Harte-Hanks will reimburse banks, brokerage houses and other custodians,
nominees and fiduciaries for their reasonable expenses in forwarding these proxy
materials to the principals. Harte-Hanks and DiMark have engaged Georgeson & Co.
to represent them in connection with the solicitation of proxies at a cost of
$10,000 plus expenses. In addition, Harte-Hanks may pay for and utilize the
services of individuals or companies employed by Harte-Hanks in connection with
the solicitation of proxies for its meeting if the Board of Directors of
Harte-Hanks determines that this is advisable.
 
DISSENTERS' APPRAISAL RIGHTS
 
     Holders of Harte-Hanks Common Stock will not have any dissenters' appraisal
rights in connection with, or as a result of, the matters to be acted upon at
the Harte-Hanks meeting. See "The Proposed Merger and Related
Transaction -- Dissenters' Appraisal Rights."
 
MATTERS TO BE CONSIDERED AT THE DIMARK MEETING
 
     The purpose of the DiMark meeting is to consider and vote upon a proposal
by the Board of Directors of DiMark to approve the Merger Agreement and the
Merger of Newco with and into DiMark. The Merger will be accomplished in
accordance with the Merger Agreement by a statutory merger of Newco with and
into DiMark, pursuant to which all of the outstanding DiMark Common Stock will
be converted into the right to receive shares of Harte-Hanks Common Stock. As a
result, DiMark will become a wholly-owned subsidiary of Harte-Hanks and holders
of DiMark Common Stock will become stockholders of Harte-Hanks. See "The
Proposed Merger and Related Transactions."
 
     THE BOARD OF DIRECTORS OF DIMARK RECOMMENDS A VOTE BY THE DIMARK
STOCKHOLDERS "FOR" THE APPROVAL AND ADOPTION OF THE MERGER AGREEMENT AND THE
MERGER.
 
RECORD DATE; VOTING AT THE MEETING; VOTE REQUIRED
 
     Only holders of record of DiMark Common Stock on March 15, 1996 ("Record
Date") entitled to notice of, and to vote at, the DiMark stockholders' meeting.
There were issued and outstanding 9,222,388 shares of DiMark Common Stock on the
Record Date. Each holder of DiMark Common Stock will be entitled to one vote, in
person or by proxy, for each share standing in his or her name on the books of
DiMark on the Record Date on any matter submitted to a vote of the DiMark
stockholders. The presence, in person or by proxy, of holders of record of a
majority of the shares entitled to vote constitutes a quorum for action at the
DiMark meeting. The affirmative vote of the holders of a majority of the shares
of DiMark Common Stock present, in person or by proxy, at the DiMark meeting,
provided a quorum is present, is required for the approval of the Merger
Agreement and the Merger. Harte-Hanks has received irrevocable proxies from the
holders of 28.2% of the outstanding shares of DiMark Common Stock in favor of
the Merger. The favorable vote of another 22.8% of the shares of DiMark would
assure approval of the Merger.
 
                                       18
<PAGE>   29
 
REVOCABILITY OF PROXIES
 
     A proxy for use at the DiMark meeting is enclosed with this Joint Proxy
Statement/Prospectus mailed to DiMark stockholders. A DiMark stockholder
executing and returning a proxy may revoke it at any time before the vote is
taken by filing with the Secretary of DiMark a written revocation of the proxy
or a duly executed proxy bearing a later date than the proxy being revoked, or
such stockholder may revoke the proxy in person at the DiMark meeting at any
time before the vote is taken by electing to vote at such Meeting. All shares
represented by a properly executed proxy, unless such proxy previously has been
revoked, will be voted in accordance with the directions on such proxy. If no
directions are given to the contrary on such proxy the shares represented by
such proxy will be voted FOR the Merger. It is anticipated that no matters will
be presented at the DiMark Meeting other than as set forth in the notice of the
DiMark meeting. If, however, other matters are properly presented at the DiMark
Meeting, the proxy will be voted in accordance with the best judgment and
discretion of the proxy holders.
 
SOLICITATION OF PROXIES
 
     The expense of preparing, printing and mailing this Joint Proxy
Statement/Prospectus and the material used in this solicitation of proxies from
DiMark stockholders will be borne equally by Harte-Hanks and DiMark. It is
contemplated that DiMark proxies will be solicited through the mail, but
officers, directors and employees of DiMark may solicit proxies personally for
the DiMark meeting. DiMark will reimburse banks, brokerage houses and other
custodians, nominees and fiduciaries for their reasonable expenses in forwarding
these proxy materials to the principals. Harte-Hanks and DiMark have engaged
Georgeson & Co. to represent them in connection with the solicitation of proxies
at a cost of $10,000 plus expenses. In addition, DiMark may pay for and utilize
the services of individuals or companies not regularly employed by DiMark in
connection with the solicitation of proxies for its meeting if the Board of
Directors of DiMark determines that this is advisable.
 
DISSENTERS' APPRAISAL RIGHTS
 
     Holders of DiMark Common Stock will not have any dissenters' appraisal
rights in connection with, or as a result of, the matters to be acted upon at
the DiMark meeting. See "The Proposed Merger and Related
Transaction -- Dissenters' Appraisal Rights."
 
                  THE PROPOSED MERGER AND RELATED TRANSACTIONS
 
     The detailed terms and conditions to the consummation of the Merger are
contained in the Merger Agreement, which is attached hereto as Appendix A and
incorporated herein by reference. The following description in this Joint Proxy
Statement/Prospectus of the terms and conditions to the consummation of the
Merger is qualified in its entirety by reference to the Merger Agreement.
 
DESCRIPTION OF THE MERGER
 
     The Merger Agreement provides that, at the Effective Time, Newco will merge
with and into DiMark, and DiMark will become a wholly owned subsidiary of
Harte-Hanks. Each outstanding share of DiMark Common Stock will be converted
into .656 of a share of Harte-Hanks Common Stock. The Exchange Ratio was
determined by dividing $15.00, which was the value per share placed on the
DiMark Common Stock, by the closing price of Harte-Hanks Common Stock on the day
preceding the date the Merger was publicly announced. Based on the number of
DiMark shares, warrants and stock options outstanding on the Record Date (as
defined herein) and on the assumption that all such warrants and stock options
are exercised immediately before the Effective Time, Harte-Hanks would issue
7,742,453 shares of Harte-Hanks Common Stock pursuant to the Merger.
 
                                       19
<PAGE>   30
 
BACKGROUND OF THE MERGER
 
     On April 19, 1995, a representative of Alex. Brown & Sons Inc. ("Alex.
Brown") called Larry Franklin, President and Chief Executive Officer of
Harte-Hanks, and informed him that Alex. Brown had been retained by DiMark to
explore strategic alternatives which might include a sale of DiMark and had been
authorized to contact Harte-Hanks and other parties. On April 20, 1995,
Harte-Hanks signed a confidentiality agreement and received preliminary
information on DiMark, including management's financial projections for DiMark's
1996 fiscal year. On April 27, 1995, representatives from Harte-Hanks and Alex.
Brown met to discuss a number of issues related to a potential merger, including
the process, structure and timing of a potential transaction. Alex. Brown also
contacted several other possible acquirors, several of whom met with management
at DiMark headquarters; however, there was no interest in pursuing an
acquisition expressed by these parties after these meetings.
 
     On May 4, 1995, representatives from Harte-Hanks, DiMark and Alex. Brown
met to introduce senior members of management, present company overviews and
visit DiMark's facilities. On May 12, 1995, representatives from Harte-Hanks and
Donaldson, Lufkin & Jenrette Securities Corporation ("DLJ") met to discuss
retaining DLJ as financial advisor on a potential transaction. DLJ was retained
shortly thereafter and an engagement letter was signed by both parties on June
6, 1995.
 
     On June 2, 1995, Mr. Franklin sent a letter to Thomas E. Garvey, Chairman
of DiMark, and Michael L. Wert, Vice-Chairman and Chief Executive Officer of
DiMark, which expressed Harte-Hanks interest in pursuing a merger in which
DiMark stockholders would receive Harte-Hanks' stock for each of their current
shares that represented a value of $15.00 per DiMark share based on the
Harte-Hanks stock price on June 2, 1995, prior to a subsequent three for two
stock split of Harte-Hanks Common Stock. The letter also addressed issues
relating to the replacement of current employment contracts for key personnel,
the proposed organizational structure after a merger, the accounting treatment
for the transaction and the creation of an internal board for DiMark consisting
of DiMark and Harte-Hanks senior managers. On June 9, 1995, representatives from
Harte-Hanks, DiMark and their advisors met in New York City to negotiate terms
of the agreement. At this meeting, representatives came to an agreement on a
proposed valuation of $16.00 per DiMark share. Harte-Hanks also agreed to
payments of $2 million each to Mr. Garvey and Mr. Wert and $700,000 to Stephen
C. Marcus in exchange for their entering into revised four year employment
agreements that would be more consistent with Harte-Hanks executive compensation
philosophy in that they would provide for substantially less bonus potential
than their existing agreements. See "-- Interests of Certain Persons in the
Merger." However, they were unable to come to agreement on a number of important
issues including the timing of setting of the exchange ratio, the width of the
collar around the exchange ratio and the length and other terms of various new
employment contracts for senior members of DiMark management.
 
     Between June 26, 1995 and July 11, 1995, representatives of Harte-Hanks,
DiMark and their financial advisors had a number of calls regarding the proposed
terms of the agreement but were unable to come to agreement on a number of the
terms. Since the start of negotiations of the merger terms beginning in June,
the DiMark stock price had risen substantially and, on July 13, 1995, reached
its all-time high of $16.00 per share. Shortly thereafter, Mr. Franklin called
Mr. Garvey to inform him that, given the recent appreciation of DiMark's stock
price and the number of terms still outstanding, Harte-Hanks would not be moving
forward on the transaction.
 
     On October 10, 1995, Mr. Franklin and Mr. Garvey met and discussed the
current state of business for both companies and recent mergers and acquisitions
in the direct marketing industry. On November 2, 1995, Mr. Franklin called Mr.
Garvey to inform him that Harte-Hanks was interested in re-opening discussions
regarding a potential merger and requested an updated set of management
projections for the 1996 and 1997 fiscal years. Shortly thereafter DiMark sent
Harte-Hanks a new set of financial projections for the 1996 and 1997 fiscal
years. The projections for DiMark Marketing were significantly below those which
had been used by Harte-Hanks and its financial advisors as a basis for the June
9, 1995 acquisition proposal and, at a brief airport meeting on November 9,
1995, Mr. Franklin told Mr. Garvey that he did not believe Harte-Hanks would be
interested in pursuing a transaction on the basis discussed during the summer.
 
                                       20
<PAGE>   31
 
     On November 16 and 17, 1995, representatives from Harte-Hanks, DiMark and
DiMark's legal advisors met to review the documents relating to DiMark's
recently completed acquisition of H&R and to discuss the new management
projections of DiMark recently received by Harte-Hanks. On November 21, 1995,
Richard Hochhauser, President and Chief Executive Officer of Harte-Hanks Direct
Marketing, met with Mr. Garvey and Mr. Wert to discuss the operating performance
of DiMark for the first eight months of the 1996 fiscal year as well as its
future prospects.
 
     On December 7, 1995, representatives of Harte-Hanks and DiMark met in New
York City to discuss a number of issues related to a potential transaction
including the new management projections supplied by DiMark, potential
organizational structure and potential deal structure. On December 15, 1995, Mr.
Franklin sent a letter to Mr. Garvey outlining key features of a new proposal
which, based on the new management projections received by Harte-Hanks, proposed
a valuation for DiMark's stock of $15.00 per share using a fixed exchange ratio
determined by the stock price of Harte-Hanks on the trading day immediately
prior to announcement and provided for payments of $3 million each to Messrs.
Garvey and Wert and $700,000 to Mr. Marcus in connection with the replacement of
their current employment contracts with five year agreements. On December 18,
1995, Mr. Garvey sent a letter to Mr. Franklin acknowledging receipt of the
previous letter and stated that, after the holidays, Harte-Hanks, DiMark and
their financial advisors should schedule a meeting.
 
     A draft of the Merger Agreement was sent to DiMark on January 10, 1996
which provided for a $5,000,000 termination fee payable to Harte-Hanks under
certain conditions involving a competing transaction and proxies from Messrs.
Garvey, Wert and Marcus to vote in favor of the Merger. During the negotiations
and due diligence investigation, which continued throughout January, DiMark
requested that the termination fee be reduced to $4,000,000 and that the terms
of the Merger Agreement reflect reciprocity from Harte-Hanks on several issues,
including Harte-Hanks' largest stockholders providing irrevocable proxies to
vote in favor of the Merger and a termination fee to be paid to DiMark if
Harte-Hanks breached the Merger Agreement while considering an alternate
transaction to the Merger. After several rounds of discussions, the parties
agreed on the terms of the Merger Agreement and the various employment contracts
for senior management, including five-year agreements for Mr. Garvey and Mr.
Wert. See "-- Interests of Certain Persons in the Merger." During that period
Alex. Brown again contacted the potential acquirors with whom DiMark met during
April 1995, but none was interested in pursuing an acquisition.
 
     The Board of Directors of DiMark and Harte-Hanks held special meetings on
Saturday, February 3, 1996 and Sunday, February 4, 1996, respectively, to
consider the proposed Merger Agreement and the transactions contemplated
thereby. At such meetings, members of each company's senior management, together
with legal and financial advisors, reviewed with the Board of Directors, among
other things, the background of the proposed Merger, the strategic rationale and
benefits of the Merger, a summary of due diligence findings, financial and
valuation analyses of the transaction and the terms of the Merger Agreement. In
addition, each Board received an oral opinion, which was subsequently confirmed
in writing, from its financial advisor that as of such date, the transaction was
fair, from a financial point of view, to their respective stockholders. After a
full discussion, both companies' Boards of Directors unanimously approved the
Merger Agreement, and authorized their respective companies to enter into the
Merger Agreement.
 
HARTE-HANKS' REASONS FOR THE MERGER
 
     In recent years Harte-Hanks has grown its direct marketing business by
serving new industries, developing new capabilities, expanding its client base,
selling additional services to existing clients, expanding geographically and
acquiring other direct marketing companies. The Board of Directors of
Harte-Hanks believes that the Merger would represent a significant step in
continuing Harte-Hanks' expansion of its direct marketing business. DiMark is a
leader in providing direct marketing services to the insurance and healthcare
industries, whereas Harte-Hanks is a leader in providing such services to the
retail, financial services and high technology industries. In September 1995,
DiMark acquired H&R Communications, Inc. which serves the pharmaceutical
industry, an industry not currently served by Harte-Hanks. In addition, DiMark
has recently acquired the PRO Direct companies that specialize in outbound
telemarketing whereas Harte-Hanks' response management service specializes in
inbound telemarketing. Consequently, there is relatively little
 
                                       21
<PAGE>   32
 
overlap between the industries served by Harte-Hanks and DiMark, and they place
different emphasis on the services that they offer. As a result, the Harte-Hanks
Board believes that DiMark's client base and services will be largely
complementary to those offered by Harte-Hanks and that significant cross-selling
opportunities exist. In brief, the Merger would create not only a combined
direct marketing entity bigger and stronger than either Harte-Hanks or DiMark on
a stand-alone basis, but also an enterprise positioned to compete more
effectively on both a strategic and financial basis.
 
     For the foregoing reasons, the Harte-Hanks Board believes that the terms
and conditions of the Merger Agreement are in the best interests of Harte-Hanks
and its stockholders. In reaching its conclusion, the Harte-Hanks Board
considered, among other things: (i) the judgment, advice and analyses of its
management; (ii) the judgment and advice of, and the analyses prepared by, DLJ;
(iii) the financial condition, results of operations and cash flows of
Harte-Hanks and DiMark, both on an historical and a prospective basis; (iv) the
synergies, cost reductions and operating efficiencies that should become
available to the combined enterprise as a result of the Merger, and the many
management challenges associated with successfully integrating the businesses of
two public corporations; (v) the strategic benefits of the Merger; (vi) the
express terms and conditions of the Merger Agreement, which were viewed as
providing an equitable basis of the Merger from the standpoint of Harte-Hanks;
(vii) historical market prices and trading information with respect to Harte-
Hanks Common Stock and DiMark Common Stock; (viii) the tax effects of the Merger
on Harte-Hanks; (ix) the significant enhancement of the market position of the
combined enterprise; and (x) the ability to consummate the Merger as a pooling
of interests under generally accepted accounting principles.
 
     The foregoing discussion of the information and factors considered and
given weight by the Harte-Hanks Board is not intended to be exhaustive. In view
of the variety of factors considered in connection with its evaluation of the
Merger, the Harte-Hanks Board did not find it practicable to and did not
quantify or otherwise assign relative weights to the specific factors considered
in reaching its determination. In addition, individual members of the
Harte-Hanks Board may have given different weights to different factors.
 
HARTE-HANKS BOARD OF DIRECTORS RECOMMENDATION OF THE MERGER
 
     For the reasons stated under "Harte-Hanks' Reasons for the Merger," the
Board of Directors of Harte-Hanks believes that the terms of the Merger
Agreement and the Merger are fair to, and in the best interests of, Harte-Hanks
and the holders of Harte-Hanks Common Stock. All members of the Board of
Directors were present at the meeting held on Sunday, February 4, 1996, and they
unanimously approved the Stock Issuance, the Merger Agreement and the Merger and
recommended that the holders of Harte-Hanks Common Stock vote FOR adoption and
approval of the Stock Issuance.
 
OPINION OF FINANCIAL ADVISOR TO HARTE-HANKS
 
     In its role as financial advisor to Harte-Hanks, DLJ was asked by
Harte-Hanks to render its opinion to the Harte-Hanks Board of Directors as to
the fairness from a financial point of view to its stockholders of the
consideration to be paid by Harte-Hanks to the stockholders of DiMark pursuant
to the Merger Agreement.
 
     On February 4, 1996, DLJ issued to the Harte-Hanks Board of Directors its
written opinion (the "DLJ Opinion") that the consideration to be paid by
Harte-Hanks to the stockholders of DiMark pursuant to the Merger Agreement is
fair to its stockholders from a financial point of view.
 
     A COPY OF THE DLJ OPINION IS ATTACHED HERETO AS APPENDIX B. STOCKHOLDERS
ARE URGED TO READ THE OPINION IN ITS ENTIRETY FOR ASSUMPTIONS MADE, PROCEDURES
FOLLOWED, OTHER MATTERS CONSIDERED AND LIMITS OF THE REVIEW OF DLJ. THE SUMMARY
OF THE OPINION OF DLJ SET FORTH IN THIS JOINT PROXY STATEMENT/PROSPECTUS IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO THE FULL TEXT OF SUCH OPINION. THE DLJ
OPINION IS DIRECTED ONLY TO THE FAIRNESS AS OF FEBRUARY 4, 1996, FROM A
FINANCIAL POINT OF VIEW, OF THE CONSIDERATION TO BE PAID BY HARTE-HANKS TO THE
DIMARK STOCKHOLDERS PURSUANT TO THE MERGER AGREEMENT AND DOES NOT CONSTITUTE A
RECOMMENDATION TO ANY
 
                                       22
<PAGE>   33
 
STOCKHOLDER AS TO HOW TO VOTE AT EITHER THE HARTE-HANKS MEETING OR THE DIMARK
MEETING.
 
     The DLJ Opinion does not constitute an opinion as to the price at which
Harte-Hanks Common Stock will actually trade at any time. No restrictions or
limitations were imposed by the Harte-Hanks Board of Directors upon DLJ with
respect to the investigations made or the procedures followed by DLJ in
rendering its opinion.
 
     In arriving at its opinion, DLJ reviewed the Merger Agreement dated
February 4, 1996. DLJ also reviewed financial and other information regarding
Harte-Hanks and DiMark that was publicly available or furnished to DLJ by
Harte-Hanks and DiMark, including information provided during discussions with
Harte-Hanks and DiMark managements. Included in the information provided during
discussions with Harte-Hanks and DiMark managements were financial projections
prepared by the managements of Harte-Hanks and DiMark.
 
     In rendering its opinion, DLJ relied upon and assumed the accuracy,
completeness and fairness of all of the financial and other information provided
or that was otherwise reviewed by DLJ. With respect to the financial projections
reviewed and discussed, DLJ assumed that they were reasonably prepared on the
basis reflecting the best currently available estimates and judgments of the
managements of Harte-Hanks and DiMark as to the future operating and financial
performance of both companies. DLJ has not assumed any responsibility for making
any independent evaluation of DiMark assets or liabilities or for making any
independent verification of any of the information reviewed by DLJ.
 
     Comparable Companies Analysis.  DLJ reviewed and analyzed certain publicly
available financial and market information for direct marketing companies,
including Acxiom Corporation, ADVO, Inc., American Business Information, Inc.,
Catalina Marketing Corporation, Fair Isaac & Co., Heritage Media Corporation,
LCS Industries, Inc., and Valassis Communications, Inc., and for printing
companies, including Banta Corporation, Cadmus Communications Corporation,
Consolidated Graphics, Inc., Graphic Industries, Inc., Quebecor Printing, Inc.,
R.R. Donnelley & Sons Company, and World Color Press, Inc. (collectively, the
"Comparable Companies") that, in DLJ's judgment, were comparable to DiMark for
purposes of this analysis. DLJ noted that no company reviewed was identical to
DiMark and that, accordingly, the Comparable Companies analysis necessarily
involves complex considerations and judgments concerning differences in
financial and operating characteristics of DiMark and other factors that would
affect the value of the companies to which it is being compared. DLJ calculated
a range of market multiples for the Comparable Companies including the market
price as a multiple of earnings per share and the enterprise value (defined as
market capitalization plus total debt less cash and cash equivalents) as a
multiple of revenues and earnings before interest, taxes, depreciation and
amortization ("EBITDA") for the latest twelve months as reported in publicly
available information and the 1995 and 1996 calendar years on the basis of
estimates of selected investment banking firms. This analysis indicated that the
mean fiscal 1995 multiples of revenues, EBITDA and net income for the Comparable
Companies were 2.2x, 10.6x, and 24.7x, respectively for the direct marketing
companies and were 0.8x, 6.7x and 17.8x, respectively, for the printing
companies. DLJ derived the appropriate valuation range for DiMark by comparing
DiMark's businesses and performance to those of the Comparable Companies and
determined a reference range of enterprise values for DiMark of $155 million to
$180 million.
 
     Analysis of Comparable Transactions.  DLJ analyzed the purchase prices and
multiples paid or proposed to be paid, to the extent publicly available, of 24
selected merger and acquisition transactions of companies in the direct
marketing and advertising industries and 14 selected merger and acquisition
transaction of companies in the printing industry that were announced since
January 1, 1990 (collectively, the "Comparable Transactions"). DLJ noted that no
transaction reviewed was identical to the Merger and that, accordingly, the
analysis of comparable transactions necessarily involves complex consideration
and judgments concerning differences in financial and operating characteristics
of DiMark and other factors that would affect the acquisition value of the
Comparable Transactions. DLJ determined that the relevant ranges of multiples
derived from the Comparable Transaction were 1.0x to 2.0x revenues and 5.5x to
10.5x EBITDA for the direct marketing transactions and 0.5x to 1.0x revenues and
4.0x to 6.0x EBITDA for the printing transactions. DLJ
 
                                       23
<PAGE>   34
 
also specifically reviewed Heritage Media's pending acquisition of DIMAC which,
of the Comparable Transactions for direct marketing was the most comparable to
this transaction, and which was valued at 10.5x 1995 EBITDA. Using such
information, DLJ derived a reference range enterprise value for DiMark of $120
million to $155 million.
 
     Discounted Cash Flow Analysis.  DLJ performed a discounted cash flow
analysis of the projected cash flows of DiMark for the five fiscal year period
ending February 28, 2001, based in part upon certain projections of DiMark's
future financial performance as provided to DLJ and reviewed by Harte-Hanks'
management, which reflected a compound growth rate for DiMark Marketing's free
cash flow of 11.1% and for Mars Graphics of 3.0%. These growth rates are
consistent with the assumptions underlying the projections of Harte-Hanks
management. Using such financial information, DLJ calculated the unlevered
after-tax cash flows and discounted such projected cash flows back to January 1,
1996 using discount rates ranging from 11% to 13% (chosen to reflect the
weighted average cost of capital for DiMark and other similar companies). To
estimate the terminal value of DiMark at the end of the five-year period, DLJ
applied a range of terminal multiples of 8.5x to 10.5x projected fiscal 2001
EBITDA for the direct marketing business and 4.0x to 6.0x projected fiscal 2001
EBITDA for the printing business and discounted such value estimates back to
January 1, 1996 using discount rates ranging from 11% to 13%. DLJ then summed
the present value of the unlevered after-tax cash flows and the terminal values
to derive a reference range of enterprise values of $160 million to $180
million. DLJ performed various sensitivity analyses to three principal variables
within the discounted cash flow methodology: (1) projected cash flows, (2) the
weighted average cost of capital and (3) the terminal growth rate or exit
multiple for DiMark.
 
     Contribution Analysis.  DLJ analyzed Harte-Hanks' and DiMark's relative
contribution to the combined companies with respect to revenues, EBITDA, EBIT,
and net income. Such analysis was performed in both absolute dollar terms and on
a percentage basis and was made based on Harte-Hanks' and DiMark's projected
1996 financial results. As a result of the Merger, DiMark stockholders will own
approximately 17% of the outstanding Harte-Hanks Common Stock which compares
with DiMark's contribution, based on fiscal year 1996 for DiMark and fiscal year
1995 for Harte-Hanks, to the combined companies of 17% of revenues, 14% of
EBITDA, 14% of EBIT and 18% of net income.
 
     Premiums Paid Analysis.  DLJ determined the percentage premium of the offer
price over the trading prices one day, one week and four weeks prior to the
announcement date of February 5, 1996 (the "Announcement Date"), of 38 selected
merger or acquisition transactions involving companies not necessarily
comparable to DiMark. These transactions ranged in enterprise value from $100
million to $200 million and occurred since January 1, 1994. The average of the
premiums for the selected transactions over the trading prices, one day, one
week, and four weeks prior to the Announcement Date were 31.6%, 37.1% and 46.5%
respectively. For the proposed transaction, DLJ derived premiums based on the
implied purchase price of DiMark's stock price one day, one week, and four weeks
prior to the Announcement Date. The implied premiums for the proposed
transaction over the trading prices one day, one week and four weeks prior to
the Announcement Date were 1.7%, 1.7% and 0.8%, respectively.
 
     The summary set forth above does not purport to be a complete description
of the analyses performed by DLJ in arriving at its opinion. The preparation of
a fairness opinion is a complex process and is not necessarily susceptible to a
partial analysis or summary description. DLJ believes that its analyses must be
considered as a whole and that selecting portions of its analyses and of the
factors considered by it, without considering all analyses and factors, could
create a misleading view of the processes underlying its opinion. In addition,
DLJ may have given various analyses more or less weight than other analyses, and
may have deemed various assumptions more or less probable than other
assumptions, so that the range of valuations resulting from any particular
analysis described above should not be taken to be DLJ's view of the actual
value of DiMark. In performing its analyses, DLJ made numerous assumptions with
respect to industry performance, general business and economic conditions and
other matters, many of which are beyond the control of DiMark.
 
     DLJ's opinion is necessarily based on economic, market, financial and other
conditions as they existed on, and on the information made available to DLJ as
of February, 1996. It should be understood that, although
 
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<PAGE>   35
 
subsequent developments may affect this opinion, DLJ does not have any
obligation to update, revise or reaffirm this opinion.
 
     DLJ, as part of its investment banking services, is regularly engaged in
the valuation of businesses and securities in connection with mergers,
acquisitions, underwritings, sales and distributions of listed and unlisted
securities, private placements and valuations for estate, corporate and other
purposes. In the ordinary course of its business, DLJ may actively trade the
equity securities of Harte-Hanks and DiMark for its own account and for the
account of its customers and may at any time hold a long or short position in
such securities.
 
     For its services as financial advisor, DLJ will receive an aggregate
transaction fee of $950,000 of which $300,000 became payable upon delivery of
DLJ's opinion of February 4, 1996 and the balance becomes payable upon
consummation of the Merger. Additionally, Harte-Hanks has agreed to reimburse
DLJ for its reasonable out-of-pocket expenses. In addition, Harte-Hanks has
agreed to indemnify DLJ against certain liabilities, including liabilities under
the federal securities laws, except in any case where it is found that any such
loss resulted primarily from DLJ's bad faith or gross negligence.
 
DIMARK'S REASONS FOR THE MERGER
 
     The DiMark Board of Directors believes that the terms of the Merger
Agreement, which were established through arm's-length negotiations with
Harte-Hanks, and the transactions contemplated thereby, are fair to, and in the
best interests of, DiMark and its stockholders. Accordingly, the DiMark Board of
Directors has unanimously approved the Merger Agreement and unanimously
recommends approval thereof by the DiMark stockholders. In reaching its
determination to approve the Merger Agreement, the DiMark Board of Directors
considered a number of factors. In view of the wide variety of factors
considered in connection with its evaluation of the Merger, the DiMark Board did
not consider it practicable to, or did it attempt to, quantify or otherwise
assign relative weights to the specific factors it considered in reaching its
determination. The DiMark Board of Directors also consulted with DiMark's
management, as well as its legal and financial advisors, and considered a number
of reasons and factors, including the following:
 
          (i) An assessment of DiMark's strategic alternatives, which include
     remaining a publicly owned independent company. In this regard, the DiMark
     Board of Directors concluded, following extensive analysis and discussion
     with its legal representatives and Alex. Brown, its investment banker, and
     among the directors, that the terms of the Merger Agreement including the
     use of stock as the consideration, provide the best means for holders of
     DiMark Common Stock to maximize the value of their holdings.
 
          (ii) The belief that the Merger will result in a strong combined
     entity with (a) complementary businesses, corporate goals and management
     philosophies and (b) the financial resources necessary to compete and
     pursue growth opportunities in the direct marketing services industry which
     is rapidly consolidating as a result of increasing client demand for more
     sophisticated and integrated marketing services.
 
          (iii) Information relating to the financial performance, prospects and
     business operations of each of DiMark and Harte-Hanks (which information
     included the historical financial information contained in the periodic
     public reports of DiMark and Harte-Hanks and the descriptions of their
     lines of business contained in such reports), all of which provided
     background information and support for the belief of the DiMark Board of
     Directors described in (ii) above.
 
          (iv) The express terms and conditions of the Merger Agreement,
     including the amount of the termination fee.
 
          (v) The presentation of DiMark's financial advisor, Alex. Brown, and
     its written opinion to the effect that, as of February 3, 1996, and based
     upon the assumptions made, matters considered and limits of review as set
     forth in such opinion, the consideration to be received by the public
     holders of shares of DiMark Common Stock pursuant to the Merger Agreement
     is fair to such holders from a financial point of view; for a summary of
     Alex. Brown's written opinion, including the assumptions made, matters
     considered and limits of review, see "The Proposed Merger and Related
     Transactions -- Opinion of Financial Advisor to DiMark."
 
                                       25
<PAGE>   36
 
          (vi) The prices paid in other recent comparable acquisition
     transactions.
 
     In connection with its deliberations at its February 3, 1996 meeting, the
DiMark Board of Directors was aware of the benefits to be received in the Merger
by Messrs. Garvey, Wert and Marcus, including payments of $3.0 million to each
of Messrs. Garvey and Wert and $500,000 to Mr. Marcus, as described under "The
Proposed Merger and Related Transactions -- Interests of Certain Persons in the
Merger."
 
     The DiMark Board of Directors believes that DiMark and the DiMark
stockholders will receive reasonable protection from a change in circumstances
relating to Harte-Hanks between the date of the Proxy Statement/Prospectus and
the Effective Time through the inclusion in the Merger Agreement of a condition
to the closing of the Merger to the effect that since September 30, 1995, no
event shall have occurred which would have a material adverse effect on the
business, operations, assets or financial condition of Harte-Hanks or its
subsidiaries, taken as a whole.
 
DIMARK BOARD OF DIRECTORS RECOMMENDATION OF THE MERGER
 
     For the reasons stated under "DiMark's Reasons for the Merger," the Board
of Directors of DiMark believes that the Merger Agreement is fair to, and in the
best interests of, DiMark and the holders of DiMark Common Stock. All members of
the Board of Directors approved the Merger Agreement and recommended that the
holders of DiMark Common Stock vote FOR adoption and approval of the Merger
Agreement. In considering the recommendation of the DiMark Board of Directors,
DiMark stockholders should be aware that certain officers and directors of
DiMark have direct and indirect interests in the consummation of the Merger,
apart from their interests as stockholders of DiMark, which are not identical to
those of unaffiliated stockholders of DiMark. See "-- Interest of Certain
Persons in the Merger."
 
OPINION OF FINANCIAL ADVISOR TO DIMARK
 
     General.  Alex. Brown was retained by DiMark to render an opinion to the
DiMark Board of Directors as to the fairness, from a financial point of view, to
the stockholders of DiMark (the "DiMark Public Stockholders") of the
consideration to be received by the DiMark Public Stockholders pursuant to the
DiMark Merger. Alex. Brown is a nationally recognized investment banking firm
with substantial experience and expertise in the direct marketing, business
services and media and communications industries. As part of its investment
banking business, Alex. Brown is regularly engaged in the valuation of
businesses and their securities in connection with mergers and acquisitions,
negotiated underwritings, private placements and valuations for estate,
corporate and other purposes. In addition, Alex. Brown regularly publishes
research reports regarding the direct marketing, business services and media and
communications industries, and businesses and securities of publicly owned
companies in those industries.
 
     On February 3, 1996, Alex. Brown delivered to the DiMark Board of Directors
an oral opinion, which was subsequently confirmed in writing, to the effect
that, as of such date and based upon the assumptions made, matters considered
and limits of review as set forth in such opinion, the consideration to be
received by the DiMark Public Stockholders in the DiMark Merger was fair, from a
financial point of view, to the DiMark Public Stockholders (the "Alex. Brown
Opinion").
 
     A COPY OF THE ALEX. BROWN OPINION DATED FEBRUARY 3, 1996, WHICH INCLUDES
THE ASSUMPTIONS MADE, MATTERS CONSIDERED AND CERTAIN LIMITATIONS ON THE SCOPE OF
REVIEW, IS ATTACHED TO THIS JOINT PROXY STATEMENT/PROSPECTUS AS APPENDIX C.
DIMARK STOCKHOLDERS ARE URGED TO READ THE ALEX. BROWN OPINION IN ITS ENTIRETY.
THE ALEX. BROWN OPINION IS DIRECTED ONLY TO THE FAIRNESS, FROM A FINANCIAL POINT
OF VIEW, OF THE CONSIDERATION TO BE RECEIVED BY THE DIMARK PUBLIC STOCKHOLDERS
IN THE DIMARK MERGER AND DOES NOT CONSTITUTE A RECOMMENDATION TO ANY DIMARK
STOCKHOLDER AS TO HOW SUCH STOCKHOLDER SHOULD VOTE. THE SUMMARY OF THE ALEX.
BROWN OPINION SET FORTH IN THIS JOINT PROXY STATEMENT/PROSPECTUS IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO THE FULL TEXT OF SUCH OPINION.
 
                                       26
<PAGE>   37
 
     In arriving at its opinion, Alex. Brown among other things: (i) reviewed
the Merger Agreement, (ii) reviewed certain publicly available financial
information concerning DiMark and Harte-Hanks, and certain non-public
information, including financial forecasts, concerning DiMark and Harte-Hanks,
(iii) reviewed the reported price and trading activity for the common stock of
DiMark and Harte-Hanks, (iv) reviewed certain financial and stock market
information for DiMark and Harte-Hanks, and similar information for certain
other companies whose securities are publicly traded, (v) reviewed the financial
terms of certain selected business combinations, (vi) met with the management of
DiMark and Harte-Hanks, respectively, to discuss their respective businesses and
prospects, and (vii) considered such other information and other factors which
Alex. Brown deemed appropriate.
 
     In rendering its opinion, Alex. Brown did not independently verify the
information provided to it, and assumed the accuracy, completeness and fairness
of all such information. With respect to financial forecasts and other
information relating to the prospects of DiMark and Harte-Hanks, Alex. Brown
assumed that such forecasts and other information were reasonably prepared and
reflected the best currently available estimates and good faith judgments of the
management of DiMark and Harte-Hanks, respectively, as to the likely future
financial performance of DiMark and Harte-Hanks. Alex. Brown did not conduct a
physical inspection of the properties or facilities, or make an independent
evaluation or appraisal of the assets, of either DiMark and Harte-Hanks, nor was
Alex. Brown furnished with any such evaluation or appraisal. Alex. Brown did not
make any independent investigation of any legal or accounting matters affecting
any of DiMark or Harte-Hanks, and assumed the correctness of all legal and
accounting advice given to each of them and to the DiMark Board of Directors,
including advice as to the tax and accounting consequences of the Merger to
DiMark, Harte-Hanks and the DiMark Public Stockholders. Alex. Brown's Opinion is
based on the prices of securities on February 3, 1996, as well as on financial,
economic, monetary, political, market, and other conditions as they existed and
could be evaluated as of February 3, 1996.
 
     Alex. Brown did not express any opinion as to the price at which
Harte-Hanks common stock will trade subsequent to the Merger.
 
     In preparing its opinion to the DiMark Board of Directors, Alex. Brown
performed a variety of analyses, and considered a variety of factors, of which
the material analyses and factors are described below. The following summary of
such analyses and factors considered does not purport to be a complete
description of the analyses and factors underlying the Alex. Brown Opinion. The
preparation of a fairness opinion is a complex process involving various
determinations as to the most appropriate analyses and factors to consider, and
the application of those analyses and factors under the particular
circumstances. As a result, the process involved in preparing such opinion is
not readily summarized. No public company utilized for reference purposes is
identical to DiMark or Harte-Hanks for the business segment for which an
analysis is being made, and none of the acquisitions or other business
combinations considered in connection with the Alex. Brown Opinion is identical
to the Merger.
 
     In arriving at its opinion, Alex. Brown did not attribute any particular
weight to any one analysis or factor considered by it, but rather made judgments
as to the significance and relevance of, and weight to be attributed to, each
analysis and factor. Alex. Brown did not consider any one analysis or factor to
the exclusion of any other analyses or factors. Accordingly, Alex. Brown
believes that its analyses and opinion must be considered as a whole and that
selecting portions of its analyses and factors, without considering all such
analyses and factors, could create a misleading or incomplete view of the
processes underlying the preparation of the Alex. Brown Opinion. In its
analyses, Alex. Brown necessarily made numerous assumptions with respect to
DiMark and Harte-Hanks and their affiliates, industry performance, general
business, regulatory, economic, political, market and financial conditions and
other matters, many of which are beyond DiMark's and Harte-Hanks' control. In
addition, analyses relating to the value of businesses or securities do not
purport to be appraisals, or to reflect the prices at which such businesses or
securities can actually be sold. Such estimates are inherently subject to
substantial uncertainty.
 
     Miscellaneous.  DiMark agreed to pay Alex. Brown $200,000 for the Alex.
Brown Opinion, and if the Merger is consummated, DiMark will pay Alex. Brown an
additional $1,555,000 for Alex. Brown's services in connection with the Merger.
DiMark also agreed to pay all of Alex. Brown's reasonable out-of-pocket
 
                                       27
<PAGE>   38
 
expenses, including reasonable fees and disbursements of counsel, and to
indemnify Alex. Brown and each of its directors, officers, agents, employees and
controlling persons against any liabilities. Alex. Brown previously rendered
financial advisory services to DiMark in connection with which DiMark granted
Alex. Brown a warrant to purchase 250,000 shares of DiMark Common Stock at
$12.00 per share, which warrant will fully vest upon consummation of the Merger.
 
     In the ordinary course of its business, Alex. Brown and its affiliates may
actively trade the debt and equity securities of DiMark and Harte-Hanks for
their own accounts and for the accounts of customers and, accordingly, may at
any time hold long or short positions in such securities.
 
     Methodology to Ascertain Fairness.  In rendering its opinion, Alex. Brown
has, among other things, established a range of values for the stock held by the
DiMark Public Stockholders and compared this value with the proposed
consideration to be received by the DiMark Public Stockholders in the form of
stock in Harte-Hanks. The principal methods Alex. Brown used in assessing the
value of DiMark included, among others, the following: (i) discounted cash flow
analysis, (ii) analysis of selected public companies, (iii) analysis of selected
mergers and acquisitions, (iv) stock trading analysis, (v) contribution
analysis, and (vi) acquisition premium analysis.
 
     Discounted Cash Flow Analysis:  The Discounted Cash Flow ("DCF") Analysis
approach estimates the adjusted market capitalization (equity market
capitalization plus debt less cash) based upon a company's projected future
operating performance. Using this technique, an enterprise value is calculated
by summing the present value of projected unlevered free operating cash flows
for a determined period plus the present value of the terminal value at the end
of the projection period. The projected unlevered free operating cash flows and
the estimated terminal enterprise value are discounted back to the present by a
risk-adjusted, weighted-average cost of capital ("WACC"). This discounted stream
of cash flows produces an enterprise value that represents the value to both
debt and equity holders. The projected unlevered free cash flows in DCF Analysis
are derived from the subject company's projected business plan. In addition,
terminal values are calculated using a range of terminal EBITDA multiples. In
preparing its DCF valuation, Alex. Brown performed various sensitivity analyses
to three principal variables within the DCF methodology: (1) projected cash
flows, (2) the WACC and (3) the terminal growth rate or exit multiple for the
subject company.
 
     Analysis of Selected Public Companies:  In this analysis a company is
valued by comparing it with publicly-held companies in reasonably similar lines
of business. The subject company together with other selected companies may be
viewed as alternative investments available to the prudent investor. The price
which the prudent investor is willing to pay for each company's publicly-traded
securities is related to the perceived future benefits of ownership and the
required rate of return on the investment. The price also reflects an implied
market value of the total company (enterprise value).
 
     After thoroughly analyzing the subject company, a universe of companies is
compiled from various sources including database research, an industry review,
and conversations with management. Due to the limitation of having
publicly-available financial information and market valuations (i.e. stock
prices), this analysis is limited to public companies. Criteria for selecting
companies include, among others, the relative similarity of (1) lines of
business, (2) markets, (3) size of business, (4) growth prospects, (5) maturity
of the business and (6) risks. Alex. Brown believed that it was inappropriate
to, and therefore did not, rely solely on the quantitative mechanics of public
company analysis and also made qualitative judgments concerning differences
between the financial and operating characteristics of the selected public
companies.
 
     The analytical work performed included, among other things, a detailed
multi-year financial comparison of each company's income statement, balance
sheet and cash flow. Each company's performance, profitability, leverage and
business trends were also examined. Based on this analysis, a number of
financial multiples and ratios were calculated and then reviewed to gauge each
company's relative performance. Several ratios, as noted below, were then
developed to measure the valuation of each company. Specifically, the total
adjusted market capitalization for each company was compared to their respective
revenues, EBITDA (earnings before interest, taxes, depreciation and
amortization), EBIT (earnings before interest and taxes), and stock price
compared to its book value and projected and historical EPS (earnings per
share).
 
                                       28
<PAGE>   39
 
     Analysis of Selected Merger and Acquisition Transactions:  In this
valuation methodology, merger and acquisition (M&A) multiples are calculated
based upon the purchase price (including any debt assumed and equity purchased)
paid to acquire companies similar to the subject company. These multiples are
then applied to the subject company to determine the implied adjusted market
capitalization. Alex. Brown used the transaction values of a selected group of
M&A transactions to determine the range of multiples of purchase price to
Revenue, EBITDA, EBIT and Net Income. As with the public company analysis, since
no acquisition used in any analysis is identical to a target transaction,
valuation conclusions cannot be based solely on quantitative results. The
reasons for and circumstances surrounding each acquisition transaction are
specific to such transaction and there are inherent differences between the
businesses, operations and prospects of each. Therefore, qualitative judgments
must be made concerning the differences between the characteristics of these
transactions and other factors and issues which could affect the price an
acquiror is willing to pay in an acquisition.
 
     Stock Trading Analysis:  This approach compares the stock price for an
equity security at various periods in time to determine the market value of the
company. Movement in stock price in comparison to other benchmarks can be used
as an indicator of value. In Alex. Brown's analysis, the stock trading activity
over twenty-four months before the Merger was announced, was used. Benchmarks
typically used by Alex. Brown include the S&P 500 Index, the NASDAQ Composite
Index, and an index of selected companies. The stock trading activity of DiMark
was also evaluated against that of Harte-Hanks.
 
     Contribution Analysis:  In the contribution analysis, the contribution of
DiMark to the merged surviving company was compared to the contribution of
Harte-Hanks to the merged surviving company. Alex. Brown compared the respective
contributions of DiMark and Harte-Hanks to the surviving company, including
income statement data such as revenues, EBITDA, EBIT and net income of the
surviving company.
 
     Acquisition Premium Analysis:  In its acquisition premium analysis, Alex.
Brown compared the premium over stock price paid by the acquiror in selected
transactions. Alex. Brown distinguished between transactions in which the
consideration paid by the acquiror consisted of cash, as opposed to common stock
of the acquiror. Alex. Brown used the selected transactions to determine the
range of premiums/discounts to market price paid by acquirors.
 
  Valuation of DiMark.
 
     Analysis of Selected Public Companies.  Alex. Brown reviewed the actual and
estimated financial, operating and stock market information of selected
companies in direct marketing and business services, and separately for
companies in the printing business. The direct marketing companies included:
Acxiom Corp., Advo, Inc., American Business Information, Catalina Marketing, and
Harte-Hanks. Printers included: Consolidated Graphics, Inc., Ennis Business
Forms, Inc., Northstar Computer Forms, Inc., Paris Business Forms, Inc.,
Scanforms, Inc. Alex. Brown computed adjusted market capitalization as a
multiple of revenues, EBITDA, and EBIT, and stock prices as a multiple of book
value and last twelve months ("LTM") EPS and projected 1996 and 1997 EPS. For
the direct marketing and business services companies, the mean multiple
(excluding extraordinary values) of adjusted market capitalization as a multiple
of LTM Revenues, EBITDA and EBIT was 2.63x, 11.0x and 13.8x, respectively, and
the mean multiple (excluding extraordinary values) of stock price as a multiple
of Book Value, LTM EPS, and 1996 and 1997 projected EPS was 4.4x, 26.7x, 21.1x
and 16.8x, respectively. For the printing companies, the mean multiple
(excluding extraordinary values) of adjusted market capitalization as a multiple
of LTM Revenues, EBITDA and EBIT was 0.80x, 4.6x and 8.3x, respectively, and the
mean multiple (excluding extraordinary values) of stock price as a multiple of
Book Value, LTM EPS, and 1996 and 1997 projected EPS was 1.7x, 10.7x, 12.3x and
10.4x, respectively. Using this information, Alex. Brown derived a range of
implied enterprise values for DiMark ranging from $125.0 million to $160.0
million, implying a per share value of $12.00 to $15.50.
 
     Analysis of Selected Mergers and Acquisitions.  Utilizing publicly
available information, Alex. Brown evaluated a series of transactions involving
companies in the direct marketing and business services industry since 1987
which it believed similar in whole or in part to the Merger. The transactions
considered included: RR Donnelley & Sons Co./Metromail Corp., Heritage Media
Corp./ActMedia Inc., Neodata Corp. (Hicks
 
                                       29
<PAGE>   40
 
Muse & Co.)/Wiland Services Inc., Dimac Direct Inc./Direct Marketing Group Inc.,
Investor Group/Katz Media Group, DIMAC Corp./Palm Coast Data Ltd., DIMAC
Corp./McClure Group, and Heritage Media Corp./DIMAC Corp. Alex. Brown reviewed
the transaction value as a multiple of LTM sales, EBITDA, EBIT, and net income.
The mean multiples for LTM sales, EBITDA, EBIT and Net Income were 1.4x, 9.3x,
12.4x and 13.3x, respectively. Using this information, Alex. Brown derived a
range of implied enterprise values for DiMark ranging from $110.0 million to
$120.0 million, implying a per share value of $10.50 to $11.50. Alex. Brown
noted that these per share values were less than those obtained in the selected
public company analysis.
 
     Discounted Cash Flow Analysis.  Alex. Brown performed a discounted cash
flow analysis of the projected cash flow of DiMark for the 1997 to 2000 fiscal
years assuming that the Merger did not occur, which reflected a compound growth
rate in DiMark's projected unleveraged free cash flow of approximately 13%,
which is consistent with that used by DiMark management, and reflects compound
EBIT growth for DiMark Marketing and Mars Graphics of approximately 11% and 10%,
respectively. Utilizing those projections, Alex. Brown calculated a range of
implied enterprise values based upon the sum of the discounted net present value
of (i) the projected stream of unlevered free cash flows, and (ii) the projected
terminal value of DiMark based upon a range of terminal multiples of EBITDA. A
terminal multiple ranging from 8.0x to 10.0x was used, and a range of discount
rates from 12% to 13% was used. The discounted cash flow analysis indicated an
enterprise value for DiMark ranging from $125.0 million to $155.0 million,
implying a per share value ranging from $11.90 to $14.90.
 
  Acquisition Premium Analysis
 
     Alex. Brown reviewed the premium over stock price paid in over 50
transactions announced since January 1, 1995 with a transaction value between
$100 million and $200 million. Alex. Brown reviewed the premium paid in the
acquisition to the target company's stock price one day, one week and 4 weeks
prior to the announcement of the transactions. In these transactions, the high,
low and mean premiums over the stock price one day prior to the announcement
were 68.9%, -24.9% and 22.6%, respectively. For the stock price one week prior
to the announcement, the high, low and mean premiums were 74.3%, -18.6% and
25.8%, respectively, and for four weeks prior they were 74.3%, -9.8% and 33.2%,
respectively. For the 30 deals (included in the transactions above) where the
consideration paid was common stock, the high, low and mean premiums over the
stock price one day, one week and four weeks prior to the announcement were
62.7%, -32.9% and 20.4%; 65.4%, -35.5% and 25.1%; and 73.8%, -20.4% and 31.7%,
respectively.
 
  Contribution Analysis
 
     Alex. Brown also performed a Contribution Analysis. In the Contribution
Analysis, the contribution of DiMark to the merged surviving company in terms of
contributions to revenues, EBIT, EBITDA, and net income are compared to the
percentage of the stock of the surviving company DiMark stockholders will hold
after the Merger. Based on the November LTM Income statement, DiMark's
contribution to the combined company on a pro forma basis ranged from 11.6%
(EBITDA), 11.7% (EBIT) , 12.7% (Revenues) to 16.2% (Net Income). This compares
to the approximately 18% of the fully diluted shares of the combined companies
after the merger that will be held by the DiMark Stockholders after the Merger.
 
IRREVOCABLE PROXIES
 
     At the time of execution of the Merger Agreement, Harte-Hanks received
irrevocable proxies in favor of the Merger from Thomas E. Garvey, Michael L.
Wert, and Stephen C. Marcus with respect to all of the DiMark Common Stock held
by them. The irrevocable proxies represent 28.2% percent of the total
outstanding shares of DiMark Common Stock. Two Harte-Hanks directors, Andrew B.
Shelton and Houston H. Harte, have also executed and delivered irrevocable
proxies to DiMark with respect to certain of their shares of voting stock of
Harte-Hanks which in the aggregate constitute 28.2% of the outstanding Common
Stock of Harte-Hanks. The proxies expire on the earliest to occur of (i) the
consummation of the Merger, (ii) the termination of the Merger Agreement
pursuant to its terms, or (iii) July 31, 1996. A form of the irrevocable proxies
is attached as Exhibit C to the Merger Agreement which is attached as Appendix
A.
 
                                       30
<PAGE>   41
 
EFFECTIVE TIME OF THE MERGER
 
     The Merger Agreement provides that the Merger will become effective at such
time as shall be stated in the Certificate of Merger to be filed with the
Secretary of State of the State of New Jersey. It is anticipated that if the
Merger Agreement is approved at the Harte-Hanks Annual Meeting and the DiMark
Special Meeting and all other conditions to the Merger have been satisfied or
waived, the Effective Time will occur within five business days after the date
on which the last of the conditions to closing contained in the Merger Agreement
is fulfilled or waived or at such other time as Harte-Hanks and DiMark shall
agree. See "-- Conditions to Merger."
 
MANNER AND BASIS FOR CONVERTING SHARES
 
     At the Effective Time, each outstanding share of DiMark Common Stock will
be converted into .656 of a share of Harte-Hanks Common Stock.
 
     Promptly after the Effective Time, Harte-Hanks will cause Bank of Boston,
which will act as transfer agent (the "Transfer Agent"), to mail to each record
holder of DiMark Common Stock immediately prior to the Effective Time, a letter
of transmittal and other information advising such holder of the consummation of
the Merger and instructions for use in effecting the surrender of DiMark Common
Stock certificates in exchange for Harte-Hanks Common Stock certificates and
cash in lieu of fractional shares. Letters of transmittal will also be available
following the Effective Time at the offices of the Transfer Agent. At and after
the Effective Time, there will be no further registration of transfers on the
stock transfer books of DiMark of shares of DiMark Common Stock that were
outstanding immediately prior to the Effective Time. SHARE CERTIFICATES SHOULD
NOT BE SURRENDERED FOR EXCHANGE BY STOCKHOLDERS OF DIMARK PRIOR TO APPROVAL OF
THE MERGER AND THE RECEIPT OF A LETTER OF TRANSMITTAL.
 
     No fractional shares of Harte-Hanks Common Stock will be issued in the
Merger. Each stockholder of DiMark otherwise entitled to a fractional share will
receive an amount in cash equal to the value of such fractional share based upon
the closing sale price of Harte-Hanks Common Stock on the NYSE composite tape at
the Effective Time. No interest will be paid on such amount, and all shares of
DiMark Common Stock held by a record holder will be aggregated for purposes of
computing the number of shares of Harte-Hanks Common Stock to be issued in the
Merger.
 
     Until such time as a holder of DiMark Common Stock surrenders his or her
outstanding stock certificate to the Transfer Agent, together with the letter of
transmittal, the shares of DiMark Common Stock represented thereby will be
deemed from and after the Effective Time, for all corporate purposes, to
evidence the ownership of the number of full shares of Harte-Hanks Common Stock
into which such shares shall have been converted. Unless and until such
outstanding certificates are surrendered, no dividends payable to the holders of
Harte-Hanks Common Stock, as of any time on and after the Effective Time, will
be paid to the holders of such outstanding certificates. Upon surrender of the
certificates previously representing shares of DiMark Common Stock, the holder
thereof will receive certificates representing the whole number of shares of
Harte-Hanks Common Stock to which he or she is entitled, cash in lieu of
fractional shares, and the amount of any dividends payable which theretofore
became payable to holders of Harte-Hanks Common Stock on or after the Effective
Time with respect to such shares, without interest thereon.
 
DIMARK OPTIONS AND WARRANTS
 
     The Merger Agreement provides that Harte-Hanks will assume each unexpired
and unexercised DiMark option ("Assumed Option") or warrant ("Assumed Warrant")
at the Effective Time. The shares purchasable upon exercise of an Assumed Option
or Assumed Warrant shall be equal to the number of shares of DiMark Common Stock
that could have been purchased under the Assumed Option or Assumed Warrant
multiplied by the Exchange Ratio, at a price per share equal to the Assumed
Option or Assumed Warrant exercise price divided by the Exchange Ratio, and
subject to the same terms and conditions as the DiMark options or warrants.
Harte-Hanks will assume all of DiMark's obligations with respect to the Assumed
Options or Assumed Warrants as so amended and shall, from and after the
Effective Time, make available for issuance upon exercise of any such Assumed
Options or Assumed Warrants, all shares of Harte-Hanks Common Stock
 
                                       31
<PAGE>   42
 
covered thereby. The terms of all outstanding DiMark options provide that such
options become vested at the Effective Time of the Merger.
 
REGISTRATION RIGHTS
 
     The Merger Agreement provides that affiliates of DiMark Common Stock
receiving shares of Harte-Hanks Common Stock in the Merger shall have the right,
for a period of two years after the closing of the Merger, to include their
shares in any registered offering of Harte-Hanks Common Stock. In addition, for
a period of two years following the closing of the Merger, such affiliate
stockholders have the one-time right to request the registration of their shares
of Harte-Hanks Common Stock in the event that a minimum of 500,000 shares of
Common Stock request the registration.
 
     Harte-Hanks will pay all expenses relating to the registration of shares
pursuant to the registration rights provided under the Merger Agreement. Each
stockholder shall pay any fees and expenses of counsel to the stockholder,
underwriting discounts and commissions, and transfer taxes, if any, relating to
the sale of the holder's Common Stock. For further description of the
registration rights, stockholders should refer to the Merger Agreement attached
as Appendix A.
 
PRO DIRECT AND H&R ACQUISITIONS
 
     As a condition to the Closing, DiMark will amend each of (i) the Asset
Purchase Agreement by and among DiMark, H&R Communications, Inc., Thomas V.
Whelan and Monte Rosen (the "H&R Agreement") and (ii) the Asset Purchase
Agreement by and among DiMark, PRO Direct Response Corp., PRO Direct Response,
Inc. of New Jersey, PRO Direct Interviewing Corp., Inc., Peter Wood, and Robert
Pinsky (the "PRO Direct Agreement"), to provide that any amounts payable by
DiMark in cash or DiMark Common Stock pursuant to any Earnout (as defined in the
H&R Agreement or PRO Direct Agreement, as applicable) shall be payable only in
cash or in Harte-Hanks Common Stock. The H&R Agreement provides for future
earnout payments of up to $3,850,000 in cash and DiMark Common Stock to Thomas
V. Whalen and Monte Rosen, based upon the future operations of H&R. The H&R
Agreement also provides that in the event of a change in control of DiMark the
earnout will become payable in full. Consequently, such earnout will become
payable at the Effective Time under the Merger Agreement.
 
REPRESENTATIONS AND WARRANTIES
 
     In the Merger Agreement, Harte-Hanks and DiMark have made various
representations and warranties relating to, among other things, their respective
businesses and financial condition, the accuracy of their various filings with
the Commission, the satisfaction of certain legal requirements for the Merger,
and the absence of undisclosed liabilities or material litigation matters. The
representations and warranties of each of the parties to the Merger Agreement
will expire upon consummation of the Merger.
 
INDEMNIFICATION
 
     The Merger Agreement provides that for a period of six years after the
Effective Time, Harte-Hanks will not amend or modify the charter and bylaws of
DiMark in a manner that would adversely affect the rights thereunder of any
individuals who at any time prior to the Effective Time were directors or
officers of DiMark in respect of acts or omissions occurring at or prior to the
Effective Time, unless such amendment or modification is required by law.
Harte-Hanks has also agreed that for a period of three years after the Effective
Time, Harte-Hanks will maintain a customary directors' and officers' liability
insurance tail policy in the amount of $5 million in respect of claims made that
relate to occurrences prior to the Effective Time, so long as the total premium
cost of the policy does not exceed $175,000.
 
CONDUCT OF THE BUSINESS OF THE COMBINED COMPANIES FOLLOWING THE MERGER
 
     At the Effective Time, Newco shall be merged with and into DiMark. As a
result of the Merger, the separate corporate existence of Newco shall cease and
DiMark shall continue as the surviving corporation of the Merger (the "Surviving
Corporation").
 
                                       32
<PAGE>   43
 
     At the Effective Time, the certificate of incorporation of DiMark, as in
effect immediately prior to the Effective Time, shall be the certificate of
incorporation of the Surviving Corporation and thereafter shall continue to be
its certificate of incorporation until amended as provided therein and pursuant
to New Jersey Law. The bylaws of DiMark, as in effect immediately prior to the
Effective Time, shall be the bylaws of the Surviving Corporation and thereafter
shall continue to be its bylaws until amended as provided therein and pursuant
to New Jersey Law. The directors of Newco immediately prior to the Effective
Time shall be the directors of the Surviving Corporation, each to hold office in
accordance with the charter and bylaws of the Surviving Corporation, and the
officers of DiMark immediately prior to the Effective Time shall be the officers
of the Surviving Corporation, each to hold office in accordance with the bylaws
of the Surviving Corporation, in each case until their respective successors are
duly elected or appointed and qualified.
 
CONDUCT OF DIMARK'S BUSINESS PRIOR TO THE MERGER
 
     Prior to the Effective Time, unless otherwise expressly contemplated by the
Merger Agreement or consented to in writing by Harte-Hanks, DiMark will and will
cause its subsidiaries to: (a) operate its business in all material respects in
the usual and ordinary course consistent with past practices; (b) use all
reasonable efforts to preserve substantially intact its business organization,
maintain its material rights and franchises, retain the services of its
respective officers and key employees and maintain its relationships with its
material customers and suppliers; (c) maintain and keep its material properties
and assets in as good repair and condition as at present, ordinary wear and tear
excepted, and maintain supplies and inventories in quantities consistent with
its customary business practice; and (d) use all reasonable efforts to keep in
full force and effect insurance and bonds comparable in amount and scope of
coverage to that currently maintained. DiMark has also agreed that prior to the
Effective Time, DiMark will not, and will not permit any of its subsidiaries to
(a) (i) increase the compensation payable to or to become payable to any
director or executive officer, unless such increase results from the operation
of compensation arrangements in effect prior to the date of the Merger
Agreement; (ii) grant any severance or termination pay (other than pursuant to
the normal severance policy of DiMark or its subsidiaries as in effect on the
date of the Merger Agreement) to, or enter into or amend any employment or
severance agreement with, any director, officer or employee; (iii) establish,
adopt or enter into any employee benefit plan or arrangement; or (iv) except as
may be required by applicable law and actions that are not inconsistent with the
provisions of Section 6.08 of the Merger Agreement, amend in any material
respect, or take any other actions with respect to, any of the Benefit Plans or
any of the plans, programs, agreements, policies or other arrangements described
in Section 3.10(d) of the Merger Agreement; (b) declare or pay any dividend on,
or make any other distribution in respect of, outstanding shares of capital
stock, except for dividends by a wholly owned subsidiary of DiMark to DiMark or
another wholly owned subsidiary of DiMark; (c) (i) except as described in
Schedule 3.03(b)(ii) of DiMark Disclosure Schedule to the Merger Agreement,
redeem, purchase or otherwise acquire any shares of its or any of its
subsidiaries' capital stock or any securities or obligations convertible into or
exchangeable for any shares of its or its subsidiaries' capital stock (other
than any such acquisition directly from any wholly owned subsidiary of DiMark in
exchange for capital contributions or loans to such subsidiary), or any options,
warrants or conversion or other rights to acquire any shares of its or its
subsidiaries' capital stock or any such securities or obligations (except in
connection with the exercise of outstanding stock options or warrants in
accordance with their terms); (ii) effect any reorganization or
recapitalization; or (iii) split, combine or reclassify any of its or its
subsidiaries' capital stock or issue or authorize or propose the issuance of any
other securities in respect of, in lieu of or in substitution for, shares of its
or its subsidiaries' capital stock; (d) (i) except pursuant to outstanding
options, warrants, or other rights, agreements, arrangements or commitments to,
as described in Schedule 3.03(b)(i) of the DiMark Disclosure Schedule to the
Merger Agreement issue, deliver, award, grant or sell, or authorize or propose
the issuance, delivery, award, grant or sale (including the grant of any
security interests, liens, claims, pledges, limitations in voting rights,
charges or other encumbrances) of, any shares of any class of its or its
subsidiaries' capital stock (including shares held in treasury), any securities
convertible into or exercisable or exchangeable for any such shares, or any
rights, warrants or options to acquire any such shares (except as permitted
pursuant to Section 6.08 of the Merger Agreement or for the issuance of shares
upon the exercise of outstanding stock options or warrants); (ii) amend or
otherwise modify the terms of any such rights, warrants or options the effect of
which shall be to make such terms more favorable to the holders
 
                                       33
<PAGE>   44
 
thereof; or (iii) take any action to accelerate the exercisability of stock
options or warrants, except such stock options or warrants relating to 1,109,053
shares of DiMark Common Stock that will become exercisable on account of the
Merger or any other transaction contemplated hereby; (e) acquire or agree to
acquire, by merging or consolidating with, by purchasing an equity interest in
or a portion of the assets of, or by any other manner, any business or any
corporation, partnership, association or other business organization or division
thereof, or otherwise acquire or agree to acquire any assets of any other person
(other than the purchase of assets from suppliers or vendors in the ordinary
course of business and consistent with past practice); (f) sell, lease,
exchange, mortgage, pledge, transfer or otherwise dispose of, or agree to sell,
lease, exchange, mortgage, pledge, transfer or otherwise dispose of, any of its
material assets or any material assets of any of its subsidiaries, except for
dispositions of inventories and of assets in the ordinary course of business and
consistent with past practice; (g) initiate, solicit or encourage (including by
way of furnishing information or assistance), or take any other action to
facilitate, any inquiries or the making of any proposal relating to, or that may
reasonably be expected to lead to, any Competing Transaction (as defined in the
Merger Agreement), or enter into discussions or negotiate with any person or
entity in furtherance of such inquiries or to obtain a Competing Transaction, or
agree to or endorse any Competing Transaction, or authorize or permit any of the
officers, directors or employees of DiMark or any of its subsidiaries or any
investment banker, financial advisor, attorney, accountant or other
representative retained by DiMark or any of DiMark's subsidiaries to take any
such action, and DiMark shall promptly notify Harte-Hanks of all relevant terms
of any such inquiries and proposals received by DiMark or any of its
subsidiaries or by any such officer, director, investment banker, financial
advisor, attorney, accountant or other representative relating to any of such
matters and if such inquiry or proposal is in writing, DiMark shall promptly
deliver or cause to be delivered to Harte-Hanks a copy of such inquiry or
proposal; provided, however, that nothing contained in this subsection (g) shall
prohibit the Board of Directors of DiMark from (i) furnishing information to, or
entering into discussions or negotiations with, any person or entity in
connection with an unsolicited bona fide written proposal, which proposal is at
a materially higher value and not subject to a financing condition, by such
person or entity to acquire DiMark pursuant to a merger, consolidation, share
exchange, business combination or other similar transaction or to acquire a
substantial portion of the assets of DiMark or any of its significant
subsidiaries, if, and only to the extent that (A) the Board of Directors of
DiMark, after consultation with and based upon the advice of independent legal
counsel (who may be DiMark's regularly engaged independent legal counsel),
determines in good faith that such action is necessary for such Board of
Directors to comply with its fiduciary duties to stockholders under applicable
law and (B) prior to furnishing such information to, or entering into
discussions or negotiations with, such person or entity DiMark (x) provides five
days prior written notice to Harte-Hanks to the effect that it is furnishing
information to, or entering into discussions or negotiations with, such person
or entity and (y) enters into with such person or entity a confidentiality
agreement in reasonably customary form on terms not more favorable to such
person or entity than the terms contained in those certain Confidentiality
Agreements dated respectively, as of April 19, 1995 and June 14, 1995 between
Harte-Hanks and DiMark (the "Confidentiality Agreements"); (ii) complying with
Rule 14e-2 promulgated under the Exchange Act with regard to a Competing
Transaction; or (iii) failing to make or withdrawing or modifying its
recommendation referred to in Section 6.02(a) of the Merger Agreement if there
exists a Competing Transaction and the Board of Directors of DiMark, after
consultation with and based upon the advice of independent legal counsel (who
may be DiMark's regularly engaged independent legal counsel), determines in good
faith that such action is necessary for such Board of Directors to comply with
its fiduciary duties to stockholders under applicable law; (h) release any third
party from its obligations, or grant any consent, under any existing standstill
provision relating to a Competing Transaction or otherwise under any
confidentiality or other agreement, or fail to fully enforce any such agreement;
(i) adopt or propose to adopt any amendments to its charter or bylaws; (j) (A)
change any of its methods of accounting in effect at February 28, 1995, or (B)
make or rescind any express or deemed election relating to taxes, settle or
compromise any claim, action, suit, litigation, proceeding, arbitration,
investigation, audit or controversy relating to taxes (except where the amount
of such settlements or controversies, individually or in the aggregate, does not
exceed $250,000), or change any of its methods of reporting income or deductions
for federal income tax purposes from those employed in the preparation of the
federal income tax returns for the taxable year ending February 28, 1995,
except, in each case, as may be required by Law or generally accepted accounting
principles; (k) incur any obligation for borrowed money or purchase money
indebtedness, whether
 
                                       34
<PAGE>   45
 
or not evidenced by a note, bond, debenture or similar instrument, except in the
ordinary course of business consistent with past practice or pursuant to
DiMark's existing credit facility and in no event in excess of $1,000,000 in the
aggregate; (l) enter into any material arrangement, agreement or contract with
any third party (other than customers in the ordinary course of business) which
provides for an exclusive arrangement with that third party or is substantially
more restrictive on DiMark or substantially less advantageous to DiMark than
arrangements, agreements or contracts existing on the date of the Merger
Agreement; (m) take (and will use reasonable best efforts to prevent any
affiliate of DiMark from taking) any action that, in the judgment of KPMG Peat
Marwick would cause the Merger not to be treated as a "pooling of interests" for
financial accounting purposes; or (n) agree in writing or otherwise to do any of
the foregoing.
 
CONDITIONS TO THE MERGER
 
     The respective obligations of each party to effect the Merger and the other
transactions contemplated by the Merger Agreement are subject to the
satisfaction of the following conditions: (a) The Registration Statement on Form
S-4 shall have been declared effective by the Commission under the Securities
Act, no stop order suspending the effectiveness of the Registration Statement
shall have been issued by the Commission, no proceedings for that purpose shall
have been initiated by the Commission, and Harte-Hanks shall have received all
Blue Sky and other authorizations necessary to consummate the transactions
contemplated by the Merger Agreement; (b) The Merger Agreement and the Merger
shall have been approved and adopted by the requisite vote of the stockholders
of the DiMark and the issuance of the Harte-Hanks Common Stock in the Merger
shall have been approved by the requisite vote of the stockholders of
Harte-Hanks; (c) No governmental entity or federal or state court of competent
jurisdiction shall have enacted, issued, promulgated, enforced or entered any
statute, rule, regulation, executive order, decree, injunction or other order
(whether temporary, preliminary or permanent) which is in effect and which has
the effect of making the Merger illegal or otherwise prohibiting consummation of
the Merger; and no such governmental entity shall have initiated or threatened
to initiate any proceeding seeking any of the foregoing; (d) The applicable
waiting period under the HSR Act with respect to the transactions contemplated
by the Merger Agreement shall have expired or been terminated; and (e) Peat
Marwick shall have delivered a letter stating that, based on discussions and
information furnished to Peat Marwick, Peat Marwick concurs with Harte-Hanks
management's assessment that Harte-Hanks has not taken or agreed to take any
action that would prevent the Merger from being accounted for as a pooling of
interests for financial reporting purposes.
 
     The obligations of Harte-Hanks to effect the Merger and the other
transactions contemplated by the Merger Agreement are also subject to the
satisfaction, at or prior to the date of consummation of the transactions
contemplated by the Merger Agreement (the "Closing Date"), of the following
conditions: (a) Each of the representations and warranties of DiMark contained
in the Merger Agreement shall be true and correct as of the Closing Date as
though made on and as of the Closing Date (except to the extent such
representations and warranties specifically relate to an earlier date, in which
case such representations and warranties shall be true and correct as of such
earlier date), and Harte-Hanks shall have received a certificate of the
President and the Chief Financial Officer of DiMark, dated the Closing Date, to
such effect; (b) DiMark shall have performed or complied with all agreements and
covenants required by the Merger Agreement to be performed or complied with by
it on or prior to the Closing Date, and Harte-Hanks shall have received a
certificate of the President and the Chief Financial Officer of DiMark, dated
the Closing Date, to that effect; (c) Since November 30, 1995, there shall have
been no change, occurrence or circumstance in the current or future business,
financial condition or results of operations of DiMark or any of its
subsidiaries having or reasonably likely to have, individually or in the
aggregate, a material adverse effect on the financial condition, results of
operations, business, operations or prospects of DiMark and its subsidiaries,
taken as a whole, and Harte-Hanks shall have received a certificate of the
President and the Chief Financial Officer of DiMark, dated the Closing Date, to
such effect; (d) There shall not be any action taken, or any statute, rule,
regulation or order enacted, entered, enforced or deemed applicable to the
Merger, by any governmental entity in connection with the grant of a regulatory
approval necessary, in the reasonable business judgment of Harte-Hanks, to the
continuing operation of the current or future business of DiMark, which imposes
any condition or restriction upon Harte-Hanks or Newco or the business or
operations of DiMark which, in the reasonable business judgment of Harte-Hanks,
would be materially burdensome in the context of the transactions
 
                                       35
<PAGE>   46
 
contemplated by this Agreement; (e) Hughes & Luce, L.L.P. shall have delivered
to Harte-Hanks its written opinion as of the date that the Joint Proxy
Statement/Prospectus is first mailed to Harte-Hanks stockholders substantially
to the effect that (i) the Merger will constitute a reorganization within the
meaning of Section 368(a) of the Code, (ii) Harte-Hanks, Newco and DiMark will
each be a party to that reorganization within the meaning of Section 368(b) of
the Code, and (iii) Harte-Hanks, Newco and DiMark will not recognize any gain or
loss for U.S. federal income tax purposes as a result of the Merger, and such
opinion shall not have been withdrawn or modified in any material respect; (f)
The employees of DiMark set forth in a letter from Harte-Hanks to DiMark
delivered on or prior to the date of the Merger Agreement shall have entered
into employment agreements with DiMark, effective as of the Effective Time, in
form and substance reasonably acceptable to Harte-Hanks; (g) counsel to DiMark
shall have delivered an opinion to Harte-Hanks in substantially the form set
forth in the Merger Agreement; (h) DiMark shall have amended the H&R Agreement
and the PRO Direct Agreement to provide that any amounts payable by DiMark in
cash or in DiMark Common Stock shall be payable only in cash or Harte-Hanks
Common Stock.
 
     The obligations of DiMark to effect the Merger and the other transactions
contemplated hereby are also subject to the satisfaction at or prior to the
Closing Date of the following conditions: (a) Each of the representations and
warranties of Harte-Hanks contained in the Merger Agreement shall be true and
correct as of the Closing Date as though made on and as of the Closing Date
(except to the extent such representations and warranties specifically relate to
an earlier date, in which case such representations and warranties shall be true
and correct as of such earlier date), and DiMark shall have received a
certificate of the President and the Chief Financial Officer of Harte-Hanks,
dated the Closing Date, to such effect; (b) Harte-Hanks and Newco shall have
performed or complied with all agreements and covenants required by the Merger
Agreement to be performed or complied with by them on or prior to the Closing
Date, and DiMark shall have received a certificate of the President and the
Chief Financial Officer of the Harte-Hanks, dated the Closing Date, to that
effect; (c) Since September 30, 1995, there shall have been no change,
occurrence or circumstance in the current or future business, financial
condition or results of operations of Harte-Hanks or any of its subsidiaries
having or reasonably likely to have, individually or in the aggregate, a
material adverse effect on the financial condition, results of operations,
business, operations or prospects of Harte-Hanks and its subsidiaries, taken as
a whole, and DiMark shall have received a certificate of the President and the
Chief Financial Officer of each of Harte-Hanks and Newco, dated the Closing
Date, to such effect; (d) There shall not be any action taken, or any statute,
rule, regulation or order enacted, entered, enforced or deemed applicable to the
Merger, by any governmental entity in connection with the grant of a regulatory
approval necessary, in the reasonable business judgment of DiMark, to the
continuing operation of the current or future business of Harte-Hanks, which
imposes any condition or restriction upon Harte-Hanks or the business or
operations of Harte-Hanks which, in the reasonable business judgment of DiMark,
would be materially burdensome in the context of the transactions contemplated
by the Merger Agreement; (e) The shares of Harte-Hanks Common Stock to be issued
in the Merger shall have been approved for listing (subject to official notice
of issuance) on the NYSE; (f) Mesirov Gelman Jaffe Cramer & Jamieson shall have
delivered to DiMark its written opinion as of the date that the Joint Proxy
Statement/Prospectus is first mailed to DiMark stockholders substantially to the
effect that (i) the Merger will constitute a reorganization within the meaning
of Section 368(a) of the Code, (ii) Harte-Hanks, Newco and DiMark will each be a
party to that reorganization within the meaning of Section 368(b) of the Code,
and (iii) no gain or loss for U.S. federal income tax purposes will be
recognized by the holders of DiMark Common Stock upon receipt of shares of
Harte-Hanks Common Stock in the Merger, except with respect to any cash received
in lieu of a fractional share interest in Harte-Hanks Common Stock, and such
opinion shall not have been withdrawn or modified in any material respect; and
(g) counsel to Harte-Hanks shall have delivered an opinion to DiMark in
substantially the form set forth in the Merger Agreement.
 
TERMINATION OR AMENDMENT OF THE MERGER AGREEMENT
 
     Termination.  The Merger Agreement may be terminated under certain
circumstances, including (a) the mutual consent of Harte-Hanks and DiMark, (b)
either by Harte-Hanks or DiMark at any time prior to the consummation of the
Merger (i) upon a breach of any representation, warranty, covenant or agreement
on the part of either Harte-Hanks or DiMark, or if any representation or
warranty of either Harte-Hanks or
 
                                       36
<PAGE>   47
 
DiMark shall have become untrue, in either case such that the conditions to the
Merger could not be satisfied by July 31, 1996, (ii) if there shall be any Order
which is final and nonappealable preventing the consummation of the Merger,
except if the party relying on such Order to terminate the Merger Agreement has
not complied with its obligations under Section 6.03 of the Merger Agreement,
(iii) if the Merger shall not have been consummated before July 31, 1996, (iv)
if the Merger Agreement and the Merger shall fail to receive the requisite vote
for approval and adoption by the stockholders of DiMark at DiMark's
stockholders' meeting or if the issuance of the Harte-Hanks Common Stock in
connection with the Merger shall fail to receive the requisite vote for approval
by the stockholders of Harte-Hanks at the Harte-Hanks stockholders' meeting; (c)
by Harte-Hanks (i) if the Board of Directors of the DiMark withdraws, modifies
or changes its recommendation of the Merger Agreement or the Merger in a manner
adverse to Harte-Hanks or shall have resolved to do any of the foregoing, (ii)
if the Board of Directors of DiMark shall have recommended to the stockholders
of DiMark any Competing Transaction or shall have resolved to do so, (iii) if a
tender offer or exchange offer for 20% or more of the outstanding shares of
capital stock of DiMark is commenced, and the Board of Directors of DiMark does
not recommend that stockholders not tender their shares into such tender or
exchange offer or; (iv) if any person (other than Harte-Hanks or an affiliate
thereof) shall have acquired beneficial ownership or the right to acquire
beneficial ownership of, or any "group" (as such term is used in Section 13(d)
of the Exchange Act and the rules and regulations promulgated thereunder) shall
have been formed which beneficially owns or has the right to acquire beneficial
ownership of, 20% or more of the then outstanding shares of capital stock of
DiMark; (d) by DiMark if the Board of Directors of DiMark (i) fails to make or
withdraws its recommendation to vote in favor of the Merger and the Merger
Agreement if there exists at such time a Competing Transaction, or (ii)
recommends to DiMark's stockholders approval or acceptance of a Competing
Transaction, in each case only if the Board of Directors of DiMark, after
consultation with and based upon the advice of independent legal counsel
determines in good faith that such action is necessary for such Board of
Directors to comply with its fiduciary duties to stockholders under applicable
law; (e) by DiMark (i) if the Board of Directors of Harte-Hanks withdraws,
modifies or changes its recommendation of the Stock Issuance in a manner adverse
to DiMark or shall have resolved to do any of the foregoing, (ii) if the Board
of Directors of Harte-Hanks shall have recommended to the stockholders of
Harte-Hanks any Alternate Transaction or shall have resolved to do so, (iii) if
a tender offer or exchange offer for 40% or more of the outstanding shares of
capital stock of Harte-Hanks is commenced, and the Board of Directors of
Harte-Hanks does not recommend that stockholders not tender their shares into
such tender or exchange offer or; (iv) if any person (other than DiMark or an
affiliate thereof) shall have acquired beneficial ownership or the right to
acquire beneficial ownership of, or any "group" (as such term is used in Section
13(d) of the Exchange Act and the rules and regulations promulgated thereunder)
shall have been formed which beneficially owns or has the right to acquire
beneficial ownership of, 40% or more of the then outstanding shares of capital
stock of Harte-Hanks; or (f) by Harte-Hanks if the Board of Directors of Harte-
Hanks (i) fails to make or withdraws its recommendation to vote in favor of the
Stock Issuance if there exists at such time an Alternate Transaction, or (ii)
recommends to Harte-Hanks' stockholders approval or acceptance of an Alternate
Transaction, in each case only if the Board of Directors of Harte-Hanks, after
consultation with and based upon the advice of independent legal counsel,
determines in good faith that such action is necessary for such Board of
Directors to comply with its fiduciary duties to stockholders under applicable
law.
 
     Amendment.  The Merger Agreement may be amended by the parties hereto by
action taken by or on behalf of their respective Boards of Directors at any time
prior to the Effective Time; provided, however, that, after approval of the
Merger by the stockholders of DiMark, (i) no amendment, which under applicable
law may not be made without the approval of the stockholders of DiMark, may be
made without such approval, and (ii) no amendment, which under the applicable
rules of the NYSE, may not be made without the approval of the stockholders of
Harte-Hanks may be made without such approval. The Merger Agreement may not be
amended except by an instrument in writing signed by the parties thereto.
 
     Termination Fee.  DiMark has agreed to pay to Harte-Hanks a termination fee
of $4,000,000 inclusive of all of Harte-Hanks' expenses, in the event that the
Merger Agreement is terminated under the following circumstances: (i) by
Harte-Hanks, upon a willful breach of a representation, warranty, covenant or
agreement on the part of DiMark, and DiMark shall have had contacts or entered
negotiations relating to a
 
                                       37
<PAGE>   48
 
Competing Transaction; (ii) by either Harte-Hanks or DiMark, because the Merger
and the Merger Agreement fail to receive the requisite vote for approval and
adoption by the stockholders of DiMark and at the time of the DiMark
Stockholders' Meeting a Competing Transaction exists; (iii) by Harte-Hanks, if
the Board of Directors of DiMark withdraws, modifies or changes its
recommendation of the Merger Agreement or the Merger in a manner adverse to
Harte-Hanks or shall have resolved to do any of the foregoing, and at such time
there exists a Competing Transaction; (iv) the Board of Directors of DiMark
shall have recommended to the stockholders of DiMark any Competing Transaction
or shall have resolved to do so; (v) a tender offer or exchange offer for 20% or
more of the outstanding shares of capital stock of DiMark is commenced, and the
Board of Directors of DiMark does not recommend that stockholders not tender
their shares into such tender or exchange offer or; (vi) by DiMark, if the Board
of Directors of DiMark (x) fails to make or withdraws its recommendation of the
Merger, if there exists at such time a Competing Transaction, or (y) recommends
to DiMark's stockholders approval or acceptance of a Competing Transaction, in
each case only if the Board of Directors of DiMark, after consultation with and
based upon the advice of independent legal counsel (who may be DiMark's
regularly engaged independent legal counsel), determines in good faith that such
action is necessary for such Board of Directors to comply with its fiduciary
duties to stockholders under applicable law, and there has been no material
adverse change as described in Section 7.03(c) of the Merger Agreement or
material breach of any representation, warranty or covenant on the part of
Harte-Hanks as set forth in the Merger Agreement.
 
     Harte-Hanks has agreed to pay to DiMark a termination fee of $4,000,000,
inclusive of all DiMarks' expenses, in the event that the Merger Agreement is
terminated under the following circumstances: (i) by DiMark, upon a willful
breach of a representation, warranty, covenant or agreement on the part of
Harte-Hanks, and Harte-Hanks shall have had contacts or entered negotiations
relating to an Alternate Transaction (as defined in the Merger Agreement); (ii)
by either Harte-Hanks or DiMark, because the Merger and the Merger Agreement
fail to receive the requisite vote for approval and adoption by the stockholders
of Harte-Hanks and at the time of the Harte-Hanks Stockholders' Meeting an
Alternate Transaction exists; (iii) by DiMark, if the Board of Directors of
Harte-Hanks withdraws, modifies or changes its recommendation of the Stock
Issuance or the Merger in a manner adverse to DiMark or shall have resolved to
do any of the foregoing, and at such time there exists an Alternate Transaction
(iv) the Board of Directors of Harte-Hanks shall have recommended to the
stockholders of Harte-Hanks any Alternate Transaction or shall have resolved to
do so; (v) a tender offer or exchange offer for 40% or more of the outstanding
shares of capital stock of Harte-Hanks is commenced, and the Board of Directors
of Harte-Hanks does not recommend that stockholders not tender their shares into
such tender or exchange offer or; (vi) by Harte-Hanks, if the Board of Directors
of Harte-Hanks (x) fails to make or withdraws its recommendation of the Merger,
if there exists at such time an Alternate Transaction, or (y) recommends to
Harte-Hanks' stockholders approval or acceptance of an Alternate Transaction, in
each case only if the Board of Directors of Harte-Hanks, after consultation with
and based upon the advice of independent legal counsel (who may be Harte-Hanks'
regularly engaged independent legal counsel), determines in good faith that such
action is necessary for such Board of Directors to comply with its fiduciary
duties to stockholders under applicable law, and there has been no material
adverse change as described in Section 7.02(c) of the Merger Agreement or
material breach by DiMark of any representation, warranty or covenant on the
part of DiMark as set forth in the Merger Agreement.
 
MERGER EXPENSES
 
     Except as provided below, all expenses incurred by DiMark and Harte-Hanks
in connection with the Merger will be borne by the party which has incurred such
expenses; provided, however, that Harte-Hanks and DiMark will each pay one-half
of all expenses relating to printing, filing and mailing incurred in connection
with the Registration Statement, the Joint Proxy Statement/Prospectus and the
Hart-Scott-Rodino Premerger Notification and Report. In the event the Merger is
not consummated and such failure to consummate is due to the breach of the
Merger Agreement by DiMark or Harte-Hanks, then the breaching party shall be
fully liable for the costs and expenses of the non-breaching party.
 
                                       38
<PAGE>   49
 
INTERESTS OF CERTAIN PERSONS IN THE MERGER
 
     At the Effective Time of the Merger, Thomas E. Garvey, Chairman of the
Board of DiMark, will enter into an employment agreement as Chairman of the
Board of DiMark post-merger. The employment agreement provides for a five-year
term and a base salary of $350,000 per year. Michael L. Wert, DiMark's Vice
Chairman of the Board, will enter into an employment agreement as Vice Chairman
and Chief Executive Officer of DiMark, providing for a five-year term and a base
salary of $350,000 per year. Stephen C. Marcus, Chairman of the Board of Mars
Graphic Services, Inc., a wholly-owned subsidiary of DiMark ("Mars") will enter
an agreement with Mars as its Chairman of the Board, providing for a two-year
term and a base salary of $150,000 per year. In addition to the base salaries of
Messrs. Garvey and Wert, their employment agreements provide for the payment by
Harte-Hanks of $3,000,000 to each of them. Mr. Marcus' employment agreement
provides for a payment of $500,000. These payments are consideration for the
termination of each person's previous employment agreement, the signing of the
new post-merger employment agreements, and for the covenants not to solicit
employees or compete for the direct marketing business of Harte-Hanks. The new
employment agreements provide for substantially less bonus potential than the
previous agreements and therefore are more consistent with Harte-Hanks'
executive compensation philosophy. The new employment agreements also contain
non-competition provisions prohibiting each of executives from competing with
Harte-Hanks in the direct marketing business in the United States, or soliciting
customers or employees of Harte-Hanks, for a period of five years after leaving
the employ of DiMark.
 
     The new employment agreements described above will replace five-year
employment agreements dated March 1, 1993, as amended on July 19, 1994, with
Messrs. Garvey and Wert, each providing for (i) annual base salaries of
$350,000, and (ii) an annual cash bonus in an amount equal to 6.75% of DiMark
Marketing's pre-tax income plus an amount equal to 5% of the excess of DiMark's
consolidated pre-tax income over a "threshold", which is 120% of the pre-tax
income of DiMark for the preceding fiscal year. The agreements also provide that
if there is a "change in control" (as defined) of DiMark and within one year
thereafter either the executive is terminated without cause or elects to
terminate his employment, the executive shall be entitled to receive, in lieu of
any other cash compensation, a lump sum cash payment equal to his total cash
compensation (both salary and bonus) for the preceding three years. Mr. Marcus'
new agreement described above will replace a three-year employment agreement
dated December 20, 1995, providing for an annual base salary of $350,000 and a
minimum annual guaranteed bonus of $500,000 to be earned pro rata during each of
the first two years of the agreement.
 
GOVERNMENTAL AND REGULATORY APPROVALS.
 
     Certain federal or state regulatory approvals are required and must be
complied with, in order to effect the Merger, including expiration or
termination of the waiting period applicable under the HSR Act, the approval of
the Joint Proxy Statement/Prospectus by the Commission, the declaration by the
Commission of the effectiveness of the Registration Statement under the
Securities Act, Blue Sky authorization from state authorities, and filing of the
Certificate of Merger with the Secretary of State of the State of New Jersey.
 
ACCOUNTING TREATMENT
 
     It is anticipated that the Merger will be accounted for as a "pooling of
interests" pursuant to Opinion No. 16 of the Accounting Principles Board. The
pooling of interests method of accounting assumes that the combining companies
have been merged from inception, and the historical financial statements for the
periods prior to the consummation of the Merger are restated as though the
companies have been combined from inception.
 
     Upon execution of the Merger Agreement, Peat Marwick delivered to
Harte-Hanks a letter stating that, based upon discussions and information
furnished to Peat Marwick through the date of the letter, Peat Marwick concurs
with Harte-Hanks management's assessment that Harte-Hanks has not taken or
agreed to take any action that would prevent the Merger from being accounted for
as a pooling of interests for financial reporting purposes. One of the
conditions of the Merger is that Peat Marwick will deliver a similar letter on
the Closing Date of the Merger. Upon execution of the Merger Agreement, Arthur
Andersen delivered to
 
                                       39
<PAGE>   50
 
DiMark a letter stating that, based upon discussions and information furnished
to Arthur Andersen through the date of the letter, Arthur Andersen concurs with
DiMark management's assessment that DiMark has not taken or agreed to take any
action that would prevent the Merger from being accounted for as a pooling of
interests for financial reporting purposes.
 
DISSENTERS' APPRAISAL RIGHTS
 
     Under the Delaware General Corporation Law, holders of Harte-Hanks Common
Stock are not entitled to demand appraisal of, or payment for, their shares as a
result of the Merger or the issuance of shares to DiMark stockholders.
 
     Under the New Jersey Business Corporation Act, holders of DiMark Common
Stock are not entitled to demand appraisal of, or payment for, their shares as a
result of the Merger.
 
FEDERAL INCOME TAX CONSEQUENCES
 
     Hughes & Luce, L.L.P. has acted as tax counsel to Harte-Hanks for purposes
of the Merger, and Mesirov Gelman Jaffe Cramer & Jamieson has acted as tax
counsel to DiMark for purposes of the Merger.
 
     The following are tax counsels' opinions as to the material federal income
tax consequences of the Merger to Harte-Hanks, DiMark and to stockholders of
DiMark who are residents or citizens of the United States. Tax counsels'
opinions are based on current provisions of the Internal Revenue Code of 1986,
as amended (the "Code"), Treasury regulations, current administrative
pronouncements of the Internal Revenue Service (the "IRS") and judicial
decisions now in effect, all of which are subject to change (possibly
retroactively). Tax counsels' opinions do not address foreign, state or local
tax consequences, nor do they address estate or gift tax considerations. Each
stockholder is urged to contact his or her own tax advisor regarding the tax
consequences of the Merger in his or her particular situation.
 
     Tax counsels' opinions are subject to certain qualifications and
assumptions as noted therein and are based on certain representations of
Harte-Hanks, Newco, and DiMark. The material representations are the following:
(i) following the Merger DiMark will hold at least 90% of the fair market value
of its net assets, at least 70% of the fair market value of its gross assets, at
least 90% of the fair market value of Newco's net assets and at least 70% of the
fair market value of Newco's gross assets held immediately prior to the Merger;
(ii) after the Merger DiMark will either continue DiMark's historic business or
use a significant portion of DiMark's business assets in a business; and (iii)
to the best of the knowledge of the management of DiMark, there is no present
plan or intention of DiMark's stockholders to sell or otherwise dispose of the
Harte-Hanks Common Stock to be received by them in the Merger in exchange for
their DiMark Common Stock.
 
     Neither Harte-Hanks nor DiMark has requested, nor will they request, a
ruling from the IRS in connection with the Merger or any matters discussed
herein. Tax counsels' opinions are not binding on the IRS or the courts and
there can be no assurances that the IRS or the courts will not take one or more
contrary positions.
 
     Hughes & Luce, L.L.P. is of the opinion that the following are the material
Federal income tax consequences of the Merger:
 
          (a) no gain or loss will be recognized by Harte-Hanks, Newco or DiMark
     in connection with the Merger;
 
          (b) no gain or loss will be recognized by a stockholder of DiMark
     Common Stock who exchanges all of his or her shares of DiMark Common Stock
     solely for shares of Harte-Hanks Common Stock in the Merger;
 
          (c) the aggregate tax basis of the shares of Harte-Hanks Common Stock
     received by a DiMark stockholder in the Merger (including any fractional
     share interest to which they may be entitled) will be the same as the
     aggregate tax basis of the DiMark Common Stock surrendered in exchange
     therefor;
 
                                       40
<PAGE>   51
 
          (d) the holding period of the shares of Harte-Hanks Common Stock
     received by a DiMark stockholder in the Merger will include the holding
     period of the shares of DiMark Common Stock surrendered in exchange
     therefor, provided that such shares of DiMark Common Stock are held as
     capital assets at the Effective Time; and
 
          (e) a DiMark stockholder receiving cash in lieu of a fractional share
     will recognize gain or loss upon such payment equal to the difference, if
     any, between such stockholder's basis in the fractional share (as described
     in paragraph (c) above) and the amount of cash received. Such gain or loss
     will be a capital gain or loss if the DiMark Common Stock is held as a
     capital asset at the Effective Time.
 
     Mesirov Gelman Jaffe Cramer & Jamieson is of the opinion that the following
are the material Federal income tax consequences of the Merger;
 
          (a) no gain or loss will be recognized by DiMark in connection with
     the Merger;
 
          (b) no gain or loss will be recognized by a stockholder of DiMark
     Common Stock who exchanges all of his or her shares of DiMark Common Stock
     solely for shares of Harte-Hanks Common Stock in the Merger;
 
          (c) the aggregate tax basis of the shares of Harte-Hanks Common Stock
     received by a DiMark stockholder in the Merger (including any fractional
     share interest to which they may be entitled) will be the same as the
     aggregate tax basis of the DiMark Common Stock surrendered in exchange
     therefor;
 
          (d) the holding period of the shares of Harte-Hanks Common Stock
     received by a DiMark stockholder in the Merger will include the holding
     period of the shares of DiMark Common Stock surrendered in exchange
     therefor, provided that such shares of DiMark Common Stock are held as
     capital assets at the Effective Time; and
 
          (e) a DiMark stockholder receiving cash in lieu of a fractional share
     will recognize gain or loss upon such payment equal to the difference, if
     any, between such stockholder's basis in the fractional share (as described
     in paragraph (c) above) and the amount of cash received. Such gain or loss
     will be a capital gain or loss if the DiMark Common Stock is held as a
     capital asset at the Effective Time.
 
     A successful challenge by the IRS to the tax-free reorganization status of
the Merger would result in a DiMark stockholder recognizing taxable gain or loss
with respect to the difference between the stockholder's basis in his or her
shares and the fair market value, as of the Effective Date, of the Harte-Hanks
Common Stock received in exchange therefor. In such event, a stockholder's basis
in the Harte-Hanks Common Stock so received would equal its fair market value
and the holding period for such stock would begin on the Effective Date.
 
     THE FOREGOING OPINIONS ONLY ADDRESS THE MATERIAL UNITED STATES FEDERAL
INCOME TAX CONSEQUENCES OF THE MERGER, WITHOUT CONSIDERATION OF THE PARTICULAR
FACTS AND CIRCUMSTANCES OF EACH STOCKHOLDER'S SITUATION. ACCORDINGLY, EACH
STOCKHOLDER IS URGED TO CONSULT HIS OR HER OWN TAX AND FINANCIAL ADVISORS AS TO
MATTERS DESCRIBED HEREIN AND ALSO AS TO ANY ESTATE, GIFT, STATE OR LOCAL OR
FOREIGN TAX CONSEQUENCES ARISING OUT OF THE MERGER.
 
                                       41
<PAGE>   52
 
                   MANAGEMENT AND OPERATIONS AFTER THE MERGER
 
     The directors of Newco immediately prior to the Effective Time will be the
directors of DiMark post-merger, each to hold office in accordance with the
charter and bylaws of DiMark. The officers of DiMark immediately prior to the
Effective Time and the Harte-Hanks personnel listed below will be the officers
of DiMark, each to hold office in accordance with the charter and bylaws of
DiMark until their successors are duly elected or appointed and qualified. The
directors of post-merger DiMark are expected to be Thomas E. Garvey, Michael L.
Wert, Larry Franklin, Houston H. Harte, Richard M. Hochhauser, and Donald R.
Crews; and the officers will be those listed in this Joint Proxy
Statement/Prospectus under "DiMark Management", as well as Messrs. Franklin,
Harte, Hochhauser, and Crews, who will serve as Vice Presidents.
 
                        HARTE-HANKS AND DIMARK UNAUDITED
                   PRO FORMA CONDENSED FINANCIAL INFORMATION
 
     The following unaudited pro forma condensed financial information and
unaudited adjusted pro forma condensed financial information are based upon (i)
the historical consolidated financial statements of Harte-Hanks and DiMark,
which are incorporated by reference in this Joint Proxy Statement/Prospectus and
should be read in conjunction with those consolidated financial statements and
related notes, (ii) the unaudited historical statement of operations of H&R
Communications, Inc. ("H&R") for the period from January 1, 1995 through
September 30, 1995, (iii) the audited historical balance sheet and statement of
operation as of and for the year ended December 31, 1995, of PRO Direct Response
Corp. ("PRO Direct") which are incorporated by reference in this Joint Proxy
Statement/Prospectus.
 
     The unaudited pro forma condensed balance sheet on page 43 presents the
combined financial position of Harte-Hanks and DiMark as of December 31, 1995.
The unaudited pro forma balance sheet as of December 31, 1995 assumes the merger
occurred as of that date and reflects the combination of the historical balance
sheet of Harte-Hanks as of December 31, 1995, with the historical balance sheet
of DiMark as of November 30, 1995. The balance sheets are combined on a pooling
of interests basis of accounting as if Harte-Hanks and DiMark were combined at
the date of the combined balance sheet. The pro forma adjustments reflected in
the pro forma condensed balance sheet give effect to the issuance of 6.0 million
shares of Harte-Hanks common stock, based on an exchange ratio of .656 of a
share of Harte-Hanks common stock for each outstanding share of DiMark common
stock at November 30, 1995. The unaudited adjusted condensed pro forma balance
sheet on page 49 further reflects the effects of DiMark's acquisition of PRO
Direct under the purchase method of accounting as if the transaction occurred on
December 31, 1995.
 
     The unaudited condensed pro forma statements of operations for the years
ended December 31, 1995, 1994 and 1993 on pages 44-46 assume that the merger
occurred as of January 1, 1993, and combine the historical results of operations
for Harte-Hanks for those periods with the historical results of operations of
DiMark for the twelve months ended November 30, 1995, and the years ended
February 28, 1995 and 1994 respectively. These statements of operations are
combined on a pooling of interests basis as if Harte-Hanks and DiMark had been
combined since inception.
 
     The unaudited adjusted pro forma condensed statement of operations on page
50 further gives effect to the acquisition by DiMark of H&R and PRO Direct under
the purchase method of accounting. The unaudited adjusted condensed pro forma
statement of operations were prepared assuming that the H&R and PRO Direct
transactions described above were consummated as of January 1, 1995.
 
     The following unaudited pro forma financial information and unaudited
adjusted pro forma financial information have been prepared based upon
assumptions deemed appropriate by Harte-Hanks and DiMark and may not be
indicative of actual results of future operations of the combined companies.
 
                                       42
<PAGE>   53
 
               HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
 
                  UNAUDITED PRO FORMA CONDENSED BALANCE SHEET
                               DECEMBER 31, 1995
 
<TABLE>
<CAPTION>
                                              HARTE-HANKS     DIMARK
                                               DECEMBER      NOVEMBER                        PRO FORMA
                                                  31,           30,                         HARTE-HANKS
                                                 1995          1995       ADJUSTMENTS         DIMARK
                                              -----------   -----------   -----------       -----------
                                                                   (IN THOUSANDS)
<S>                                           <C>           <C>           <C>               <C>
ASSETS
Current assets
  Cash.......................................   $  6,710       $ 6,958       $    --          $ 13,668
  Accounts receivable, net...................     69,995        11,689            --            81,684
  Inventory..................................     21,285         3,213            --            24,498
  Other current assets.......................     15,205           765            --            15,970
                                                --------       -------       -------          --------
          Total current assets...............    113,195        22,625            --           135,820
                                                --------       -------       -------          --------
Property, plant and equipment................    186,171        24,975            --           211,146
  Less accumulated depreciation..............     98,263        10,577            --           108,840
                                                --------       -------       -------          --------
     Property, plant and equipment, net......     87,908        14,398            --           102,306
Goodwill, net................................    271,511        11,829            --           283,340
Other assets.................................      5,101           354            --             5,455
                                                --------       -------       -------          --------
          Total assets.......................   $477,715       $49,206       $    --          $526,921
                                                ========       =======       =======          ========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
  Accounts payable...........................   $ 32,029       $ 6,584       $(1,415)(2)(a)   $ 37,198
  Other current liabilities..................     38,351         4,162         1,415 (2)(a)     52,131
                                                                               8,203 (3)(b)
                                                --------       -------       -------          --------
          Total current liabilities..........     70,380        10,746         8,203            89,329
Long term debt...............................    220,040           779            --           220,819
Other long term liabilities..................     22,201         1,179           600 (2)(b)     24,277
                                                                                 297 (3)(b)
                                                --------       -------       -------          --------
          Total liabilities..................    312,621        12,704         9,100           334,425
                                                --------       -------       -------          --------
Stockholders' equity
  Common stock...............................     29,992             2         6,019 (3)(a)     36,013
  Additional paid-in capital.................    156,192        25,821        (6,862)(3)(a)    174,254
                                                                                (897)(2)(b)
  Retained earnings (accumulated deficit)....    (21,090)       11,819        (8,500)(3)(b)    (17,771)
  Deferred compensation......................         --          (297)          297 (2)(b)          --
                                                --------       -------       -------          --------
                                                 165,094        37,345        (9,943)          192,496
  Less -- common stock in treasury...........         --           843          (843)(3)(a)         --
                                                --------       -------       -------          --------
          Total stockholders' equity.........    165,094        36,502        (9,100)          192,496
                                                --------       -------       -------          --------
          Total liabilities and stockholders'
            equity...........................   $477,715       $49,206       $    --          $526,921
                                                ========       =======       =======          ========
</TABLE>
 
       See Notes to Unaudited Pro Forma Condensed Financial Information.
 
                                       43
<PAGE>   54
 
               HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
 
             UNAUDITED PRO FORMA CONDENSED STATEMENT OF OPERATIONS
                               DECEMBER 31, 1995
 
<TABLE>
<CAPTION>
                                                             DIMARK
                                       HARTE-HANKS        TWELVE MONTHS                          PRO FORMA
                                       YEAR ENDED             ENDED                             HARTE-HANKS
                                    DECEMBER 31, 1995   NOVEMBER 30, 1995   ADJUSTMENTS           DIMARK
                                    -----------------   -----------------   -----------         -----------
                                                   (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                 <C>                 <C>                 <C>                 <C>
Revenues..........................       $532,852            $77,681          $ (8,314)(2)(c)     $602,219
Operating expenses
  Payroll.........................        191,843                 --            17,901(2)(d)       209,744
  Production and distribution.....        189,692                 --            35,726(2)(d)       225,418
  Cost of sales...................             --             53,416           (53,416)(2)(c,d)         --
  Advertising, selling, general
     and administrative...........         54,317             11,524            (8,525)(2)(d)       57,316
  Depreciation and amortization...         22,966              2,968                --              25,934
                                         --------            -------          --------            --------
                                          458,818             67,908            (8,314)            518,412
                                         --------            -------          --------            --------
Operating income..................         74,034              9,773                --              83,807
                                         --------            -------          --------            --------
Other expenses (income)
  Interest expense, net...........         16,429               (195)               --              16,234
  Other, net......................          1,044                 --                --               1,044
  Gains on divestitures...........        (13,747)                --                --             (13,747)
                                         --------            -------          --------            --------
                                            3,726               (195)               --               3,531
                                         --------            -------          --------            --------
Income before income taxes........         70,308              9,968                --              80,276
Income tax expense................         36,323              4,008                --              40,331
                                         --------            -------          --------            --------
Income from continuing
  operations......................       $ 33,985            $ 5,960          $     --            $ 39,945
                                         ========            =======          ========            ========
Primary:
  Earnings per common share.......       $   1.12                                                 $   1.09
                                         ========                                                 ========
  Weighted average common and
     common equivalent shares
     outstanding..................         30,280                                                   36,725
                                         ========                                                 ========
Fully diluted:
  Earnings per common share.......       $   1.10(4)                                              $   1.07(4)
                                         ========                                                 ========
  Weighted average common and
     common equivalent shares
     outstanding..................         31,197                                                   37,675
                                         ========                                                 ========
</TABLE>
 
       See Notes to Unaudited Pro Forma Condensed Financial Information.
 
                                       44
<PAGE>   55
 
               HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
 
             UNAUDITED PRO FORMA CONDENSED STATEMENT OF OPERATIONS
                               DECEMBER 31, 1994
 
<TABLE>
<CAPTION>
                                              HARTE-HANKS       DIMARK
                                               YEAR ENDED     YEAR ENDED                       PRO FORMA
                                              DECEMBER 31,   FEBRUARY 28,                     HARTE-HANKS
                                                  1994           1995       ADJUSTMENTS         DIMARK
                                              ------------   ------------   -----------       -----------
                                                       (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                           <C>            <C>            <C>               <C>
Revenues....................................    $513,630        $73,403       $ (7,431)(2)(c)   $579,602
Operating expenses
  Payroll...................................     193,874             --         16,860(2)(d)     210,734
  Production and distribution...............     179,699             --         34,041(2)(d)     213,740
  Cost of sales.............................          --         50,562        (50,562)(2)(c,d)       --
  Advertising, selling, general and
     administrative.........................      54,083         11,783         (7,770)(2)(d)     58,096
  Depreciation and amortization.............      21,960          2,509             --            24,469
                                                --------        -------       --------          --------
                                                 449,616         64,854         (7,431)          507,039
                                                --------        -------       --------          --------
Operating income............................      64,014          8,549             --            72,563
                                                --------        -------       --------          --------
Other expenses (income)
  Interest expense (income), net............      17,210            (17)            --            17,193
  Other, net................................       1,142             --             --             1,142
                                                --------        -------       --------          --------
                                                  18,352            (17)            --            18,335
                                                --------        -------       --------          --------
Income before income taxes..................      45,662          8,566             --            54,228
Income tax expense..........................      21,840          3,503             --            25,343
                                                --------        -------       --------          --------
Income from continuing operations...........    $ 23,822        $ 5,063       $     --          $ 28,885
                                                ========        =======       ========          ========
Primary:
  Earnings per common share.................    $    .83                                        $    .83
                                                ========                                        ========
  Weighted average common and common
     equivalent shares outstanding..........      28,569                                          34,950
                                                ========                                        ========
Fully diluted:
  Earnings per common share.................    $    .80                                        $    .80
                                                ========                                        ========
  Weighted average common and common
     equivalent shares outstanding..........      30,732                                          37,144
                                                ========                                        ========
</TABLE>
 
       See Notes to Unaudited Pro Forma Condensed Financial Information.
 
                                       45
<PAGE>   56
 
               HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
 
             UNAUDITED PRO FORMA CONDENSED STATEMENT OF OPERATIONS
                               DECEMBER 31, 1993
 
<TABLE>
<CAPTION>
                                            HARTE-HANKS        DIMARK
                                             YEAR ENDED      YEAR ENDED                        PRO FORMA
                                            DECEMBER 31,    FEBRUARY 28,                      HARTE-HANKS
                                                1993            1994        ADJUSTMENTS         DIMARK
                                            ------------    ------------    -----------       -----------
                                                      (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                         <C>             <C>             <C>               <C>
Revenues..................................    $463,510         $58,337        $ (5,942)(2)(c)   $515,905
Operating expenses
  Payroll.................................     174,557              --          15,447(2)(d)     190,004
  Production and distribution.............     165,993              --          25,005(2)(d)     190,998
  Cost of sales...........................          --          39,362         (39,362)(2)(c,d)       --
  Advertising, selling, general and
     administrative.......................      49,355          10,793          (7,032)(2)(d)     53,116
  Depreciation and amortization...........      21,682           2,081              --            23,763
  Goodwill write-down.....................      55,463              --              --            55,463
                                              --------         -------        --------          --------
                                               467,050          52,236          (5,942)          513,344
                                              --------         -------        --------          --------
Operating income (loss)...................      (3,540)          6,101              --             2,561
                                              --------         -------        --------          --------
Other expenses
  Interest expense, net...................      30,712              99              --            30,811
  Other, net..............................         865              --              --               865
                                              --------         -------        --------          --------
                                                31,577              99              --            31,676
                                              --------         -------        --------          --------
Income (loss) before income taxes.........     (35,117)          6,002              --           (29,115)
Income tax expense........................      10,355           2,471              --            12,826
                                              --------         -------        --------          --------
Income (loss) from continuing
  operations..............................    $(45,472)        $ 3,531        $     --          $(41,941)
                                              ========         =======        ========          ========
Primary:
  Earnings (loss) per common share........    $  (2.33)                                         $  (1.64)
                                              ========                                          ========
  Weighted average common and common
     equivalent shares outstanding........      19,557                                            25,638
                                              ========                                          ========
Fully diluted:
  Earnings (loss) per common share........    $  (2.33)(5)                                      $  (1.64)(5)
                                              ========                                          ========
  Weighted average common and common
     equivalent shares....................      19,557                                            25,638
                                              ========                                          ========
</TABLE>
 
       See Notes to Unaudited Pro Forma Condensed Financial Information.
 
                                       46
<PAGE>   57
 
                        HARTE-HANKS COMMUNICATIONS, INC.
 
          NOTES TO UNAUDITED PRO FORMA CONDENSED FINANCIAL INFORMATION
 
1. BASIS OF PRESENTATION
 
     On February 4, 1996, Harte-Hanks and DiMark entered into an Agreement and
Plan of Merger that provides for the merger of a Harte-Hanks subsidiary with and
into DiMark. Under the terms of the Merger Agreement, each outstanding share of
DiMark Common Stock will be converted into the right to receive .656 of a share
of Harte-Hanks Common Stock. The business combination is to be accounted for
using the pooling of interests method of accounting for business combinations.
Harte-Hanks' fiscal year ends December 31 and DiMark's fiscal year ends February
28. Certain historical amounts presented in Harte-Hanks' and DiMark's Form
10-K's, incorporated by reference in this Joint Proxy Statement/Prospectus, have
been reclassified to conform to the current reporting presentation.
 
     The three month period ended February 28, 1995 for DiMark has been included
in both the December 31, 1995 and 1994 unaudited pro forma condensed statements
of operations. DiMark's reported revenues and net income for this three-month
period were $21.1 million and $2.3 million, respectively. Included in the $2.3
million net income is the reversal of $0.7 million of executive compensation
accrued in DiMark's first three fiscal quarters, which was waived by the
executives in the fourth quarter.
 
2. PRO FORMA RECLASSIFICATIONS
 
     (a) The pro forma entry to accounts payable and other current liabilities
represents a reclassification of DiMark's postage advances to conform to
Harte-Hanks' accounting classification.
 
     (b) The pro forma entry to other long term liabilities and additional
paid-in-capital represents a reclassification of DiMark's stock option liability
to conform to Harte-Hanks' accounting classification.
 
     (c) The pro forma entry to revenues represents an elimination of DiMark's
postage costs from revenues and cost of sales to conform to Harte-Hanks'
accounting classification.
 
     (d) The pro forma entries to payroll, production and distribution, cost of
sales and advertising, selling, general and administrative costs represents
reclassifications of DiMark's cost of sales and portions of advertising,
selling, general and administrative costs to conform to Harte-Hanks accounting
classification.
 
3. PRO FORMA ADJUSTMENTS
 
     (a) The adjustments to stockholders' equity as of December 31, 1995 give
effect to the issuance of 6.0 million shares of Harte-Hanks Common Stock in
exchange for 9.1 million shares of DiMark Common Stock outstanding as of
November 30, 1995 and to the retirement of the DiMark Common Stock based on the
Exchange Ratio of .656 of a share of Harte-Hanks Common Stock for each share of
DiMark Common Stock.
 
     (b) The adjustment to accumulated deficit reflects $11 million ($8.5
million, net of tax effects) in merger expenses, $8.2 million of which are
accrued in other current liabilities and the remaining $0.3 million is reflected
as a reduction in deferred compensation due to full vesting of DiMark stock
options.
 
4. EARNINGS PER SHARE -- 1995
 
     Excluding the Harte-Hanks net gains on divestitures of $3.1 million,
historically reported fully diluted earnings per share for Harte-Hanks were
$1.00 and pro forma earnings per share for Harte-Hanks were 99 cents.
 
5. EARNINGS PER SHARE -- 1993
 
     Excluding the Harte-Hanks goodwill write-down of $55.5 million,
historically reported fully diluted earnings per share for Harte-Hanks were 47
cents and pro forma earnings per share for Harte-Hanks were 49 cents.
 
                                       47
<PAGE>   58
 
6. MERGER EXPENSES
 
     The unaudited pro forma condensed statements of operations exclude
nonrecurring expenses incurred as a direct result of the Merger. These expenses,
which primarily consist of employment and non-competition agreements, financial
advisory, legal, accounting and other professional fees, are expected to total
approximately $11 million and will be included in the consolidated statement of
income of Harte-Hanks, as appropriate, in the period of combination.
 
7. PRO FORMA EARNINGS PER SHARE
 
     The pro forma average common shares outstanding reflect the application of
the Exchange Ratio of .656 to the historical average common shares outstanding
for DiMark.
 
                                       48
<PAGE>   59
 
               HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
 
              UNAUDITED ADJUSTED PRO FORMA CONDENSED BALANCE SHEET
                               DECEMBER 31, 1995
 
<TABLE>
<CAPTION>
                                                                                            ADJUSTED
                                                   PRO FORMA                                PRO FORMA
                                                  HARTE-HANKS     PRO                      HARTE-HANKS
                                                    DIMARK       DIRECT    ADJUSTMENTS       DIMARK
                                                  -----------   --------   -----------     -----------
                                                                     (IN THOUSANDS)
<S>                                               <C>           <C>        <C>             <C>
ASSETS
Current assets
  Cash..........................................    $ 13,668      $  873     $(11,568)(1)    $ 12,773
                                                                                9,800(2)
  Accounts receivable, net......................      81,684       1,317           --          83,001
  Inventory.....................................      24,498          --           --          24,498
  Other current assets..........................      15,970          40           --          16,010
                                                    --------      ------     --------        --------
          Total current assets..................     135,820       2,230       (1,768)        136,282
                                                    --------      ------     --------        --------
Property, plant and equipment...................     211,146       1,856       (1,115)(3)     211,887
  Less accumulated depreciation.................     108,840       1,115       (1,115)(3)     108,840
                                                    --------      ------     --------        --------
     Property, plant and equipment, net.........     102,306         741           --         103,047
Goodwill, net...................................     283,340          --        9,543(1)      296,733
                                                                                3,850(4)
Other assets....................................       5,455          20          (40)(1)       5,480
                                                                                   45(2)
                                                    --------      ------     --------        --------
          Total assets..........................    $526,921      $2,991     $ 11,630        $541,542
                                                    ========      ======     ========        ========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
  Accounts payable..............................    $ 37,198      $  424     $    360(1)     $ 38,027
                                                                                   45(2)
  Other current liabilities.....................      52,131         142          800(2)       53,073
                                                    --------      ------     --------        --------
          Total current liabilities.............      89,329         566        1,205          91,100
Long term debt..................................     220,819          --        9,000(2)      232,361
                                                                                2,542(4)
Other long term liabilities.....................      24,277          --           --          24,277
                                                    --------      ------     --------        --------
          Total liabilities.....................     334,425         566       12,747         347,738
                                                    --------      ------     --------        --------
Stockholders' equity
  Common stock..................................      36,013           2           66(4)       36,079
                                                                                   (2)(1)
  Additional paid-in capital....................     174,254          --        1,242(4)      175,496
  Retained earnings (accumulated deficit).......     (17,771)      2,423       (2,423)(1)     (17,771)
                                                    --------      ------     --------        --------
          Total stockholders' equity ...........     192,496       2,425       (1,117)        193,804
                                                    --------      ------     --------        --------
          Total liabilities and stockholders'
            equity..............................    $526,921      $2,991     $ 11,630        $541,542
                                                    ========      ======     ========        ========
</TABLE>
 
   See Notes to Unaudited Adjusted Pro Forma Condensed Financial Information.
 
                                       49
<PAGE>   60
 
               HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
 
         UNAUDITED ADJUSTED PRO FORMA CONDENSED STATEMENT OF OPERATIONS
                               DECEMBER 31, 1995
 
<TABLE>
<CAPTION>
                                PRO FORMA          H&R          PRO DIRECT
                               HARTE-HANKS     HISTORICAL       HISTORICAL
                                  DIMARK       NINE MONTHS    TWELVE MONTHS                                           ADJUSTED
                                YEAR ENDED        ENDED           ENDED                                              PRO FORMA
                               DECEMBER 31,   SEPTEMBER 30,    DECEMBER 31,    RECLASSIFICATION      PRO FORMA      HARTE-HANKS
                                   1995           1995             1995          ADJUSTMENTS        ADJUSTMENTS        DIMARK
                               ------------   -------------   --------------   ----------------     -----------     ------------
                                                           (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                            <C>            <C>             <C>              <C>                  <C>             <C>
Revenues.....................    $602,219         $3,425          $14,022           $    --           $    --         $619,666
  Operating expenses
  Payroll....................     209,744             --              612             7,529(5)           (533)(6)      217,352
  Production and
    distribution.............     225,418          2,797            9,005            (6,381)(5)            --          230,839
  Advertising, selling,
    general and
    administration...........      57,316            488            1,274            (1,148)(5)            --           57,930
Depreciation &
  amortization...............      25,934             22              250                --               346(7)        26,552
                                 --------         ------          -------           -------           -------         --------
                                  518,412          3,307           11,141                --              (187)         532,673
                                 --------         ------          -------           -------           -------         --------
Operating income.............      83,807            118            2,881                --               187           86,993
Other expenses (income)
  Interest expense, net......      16,234            (19)              44                --             1,236(8)        17,495
  Other, net.................       1,044             --               --                --                --            1,044
  Gains on divestitures......     (13,747)            --               --                --                --          (13,747)
                                 --------         ------          -------           -------           -------         --------
                                    3,531            (19)              44                --             1,236            4,792
                                 --------         ------          -------           -------           -------         --------
Income before income taxes...      80,276            137            2,837                --            (1,049)          82,201
Income tax expense...........      40,331             --               66                --               708(9)        41,105
                                 --------         ------          -------           -------           -------         --------
Income from continuing
  operations.................    $ 39,945         $  137          $ 2,771           $    --           $(1,757)        $ 41,096
                                 ========         ======          =======           =======           =======         ========
Primary:
Earnings per common share....    $   1.09                                                                             $   1.12
                                 ========                                                                             ========
Weighted average common and
  common equivalent shares
  outstanding................      36,725                                                                  66(4)        36,791
                                 ========                                                             =======         ========
Fully diluted:
Earnings per common share....    $   1.07                                                                             $   1.10
                                 ========                                                                             ========
Weighted average common and
  common equivalent shares
  outstanding................      37,675                                                                  66(4)        37,741
                                 ========                                                             =======         ========
</TABLE>
 
   See Notes to Unaudited Adjusted Pro Forma Condensed Financial Information.
 
                                       50
<PAGE>   61
 
                        HARTE-HANKS COMMUNICATIONS, INC.
 
                NOTES TO UNAUDITED PRO FORMA ADJUSTED CONDENSED
                             FINANCIAL INFORMATION
 
     1. To reflect the $12.0 million ($11.6 million in cash, $0.4 million in
transaction costs) recorded cost of PRO Direct, which resulted in goodwill of
$9.5 million from the preliminary allocation of the purchase price in excess of
the $2.4 million net assets acquired, as well as to eliminate the equity
accounts of PRO Direct. The associated transaction costs include amounts which
are accrued in accounts payable as well as costs which had been paid prior to
the transaction.
 
     Allocation of the purchase price is as follows:
 
<TABLE>
    <S>                                                                          <C>
    Cash.......................................................................  $   873
    Accounts receivable, net...................................................    1,317
    Other current assets.......................................................       40
    Property, plant and equipment..............................................      741
    Goodwill...................................................................    9,543
    Other assets...............................................................       20
    Accounts payable...........................................................     (424)
    Other current liabilities..................................................     (142)
                                                                                 -------
              Total purchase price.............................................  $11,968
                                                                                 =======
</TABLE>
 
     2. To reflect the borrowings for the transaction of $9.8 million ($9.0
million long-term debt, $0.8 million current liability) as well as deferred
financing costs and accrued expenses incurred to obtain the borrowing facility.
 
     3. Elimination of accumulated depreciation and amortization against the
gross property and equipment accounts, which results in the recording of
property and equipment at the estimated fair market value. Depreciation expense
was recorded on an historical basis over five to seven years while the estimated
fair market value of the acquired property and equipment will be depreciated
over the estimated remaining useful life of three years, resulting in ongoing
depreciation expense which approximates the historical expense. The revised
depreciation period of three years reflects the estimated useful life of the
property, plant and equipment.
 
     4. To record acceleration of earnout payment of $3.8 million for H&R
acquisition. Borrowings under the revolving credit were increased by the cash
portion of the payment of $2.5 million, and common stock and additional paid in
capital were increased for the balance of $1.3 million which is payable in
stock. See "Acquisition Earnouts."
 
     5. Represents various reclassifications made to conform to Harte-Hanks'
accounting classifications.
 
     6. Reduction of compensation expense for certain officers to the base
salaries provided for in new employment agreements.
 
     7. To record amortization over 40 years related to goodwill on purchase
transactions.
 
     8. To record interest expenses on borrowings utilized for purchase
transactions.
 
     9. Adjust income taxes for the historical income of the acquired companies
and the net pro forma adjustments.
 
                                       51
<PAGE>   62
 
                   MARKET PRICE DATA AND DIVIDEND INFORMATION
 
                             MARKET AND PRICE DATA
 
     Harte-Hanks Common Stock is listed under the trading symbol "HHS" on the
NYSE. DiMark Common Stock is listed under the trading symbol "DMK" on the AMEX.
The following table sets forth for the periods indicated the high and low sales
prices per share of Harte-Hanks Common Stock and DiMark Common Stock, as
reported by the NYSE and AMEX respectively.
 
<TABLE>
<CAPTION>
                                                                      HARTE-HANKS       DIMARK
                      Calendar Year Ended                           --------------  --------------
                              1995                                   HIGH    LOW     HIGH    LOW
                      -------------------                           ------  ------  ------  ------
<S>                                                                 <C>     <C>     <C>     <C>
       First Quarter............................................    13 3/8  12 1/2  13       9 7/8
       Second Quarter...........................................    16 7/8  13 1/4  15 1/8  10 1/4
       Third Quarter............................................    19 7/8  16 5/8  16      11 5/8
       Fourth Quarter...........................................    22 1/4  18 3/4  15      11 7/8
                      Calendar Year Ended
                              1994
                      -------------------
       First Quarter............................................    14 1/8  11 7/8  15 7/8   9 1/4
       Second Quarter...........................................    13 1/4  12 1/4  14 7/8  12 5/8
       Third Quarter............................................    13 1/4  12      14 1/4  12 1/2
       Fourth Quarter...........................................    13 1/4  11 1/2  13 3/4   9 3/8
                      Calendar Year Ended
                              1993
                      -------------------
       First Quarter............................................      --      --     6 1/2   4 1/8
       Second Quarter...........................................      --      --     7 1/2   5 3/8
       Third Quarter............................................      --      --    12 3/8   7
       Fourth Quarter...........................................    13      10      14 3/4   7 1/4
</TABLE>
 
     On February 2, 1996, the last trading day prior to the public announcement
of the Merger, the closing sales price per share of Harte-Hanks Common Stock as
reported on the NYSE was $22.88. On March 15, 1996, there were 1,456 holders of
record of Harte-Hanks Common Stock, and there were 30,047,781 shares
outstanding.
 
     On February 2, 1996, the last trading day prior to the public announcement
of the Merger, the closing sales price per share of DiMark Common Stock as
reported on the AMEX was $14.75. On March 15, 1996, there were 490 holders of
record of DiMark Common Stock, and there were 9,222,388 shares outstanding.
 
     Harte-Hanks' common stock was listed on the NYSE November 4, 1993, which
was at the time of the Harte-Hanks initial public offering.
 
     Because the market price of Harte-Hanks Common Stock is subject to
fluctuation, the market value of the shares of Harte-Hanks Common Stock that
holders of DiMark Common Stock will receive in the Merger may increase or
decrease prior to the Effective Date. See "Risk Factors -- Exchange Ratio Will
Not Reflect Any Change in Stock Prices; Shares Eligible for Future Sale."
 
                                DIVIDEND POLICY
 
     Prior to the first quarter of 1995, Harte-Hanks did not pay regular cash
dividends. Beginning in the first quarter of 1995, Harte-Hanks has paid
quarterly dividends on its Common Stock at the rate of 1.667 cents per share.
DiMark has never declared or paid cash dividends on its Common Stock.
 
                                       52
<PAGE>   63
 
                        HARTE-HANKS BUSINESS DESCRIPTION
 
INTRODUCTION
 
     Harte-Hanks is a diversified communications company with operations
throughout the United States in four principal businesses -- direct marketing,
shoppers, newspapers and television. Harte Hanks' shopper, newspaper and
television businesses operate in local markets, while its direct marketing
business operates nationwide. Harte-Hanks believes that its leadership positions
within its markets have resulted from offering high-quality products, utilizing
advanced technologies and innovative marketing strategies, and establishing
strong relationships with its readers, viewers and advertisers. Harte-Hanks'
strategy is to increase revenues by building upon its existing businesses and by
applying its capabilities both across its businesses and to new products and
markets, enabling it to capitalize on trends in the media industry toward the
use of more direct, targeted marketing. Consistent with this strategy,
Harte-Hanks is investing in advanced technologies, equipment and personnel,
introducing new products and services in existing markets, entering new markets
and making selective acquisitions.
 
DIRECT MARKETING
 
     Harte-Hanks operates a nationwide direct marketing business offering a
broad range of specialized and coordinated services. Harte-Hanks utilizes
advanced technologies to enable its customers to identify, target and reach
specific consumers or businesses mostly by mail. Harte-Hanks' strategy is to
provide services either on an individual basis or as part of an integrated
marketing solution to achieve its customers' direct marketing objectives.
Harte-Hanks believes that developments in computer technology and trends toward
more sophisticated marketing analysis and measurement will continue to result in
increased usage of direct marketing services. Harte-Hanks' direct marketing
customers include many of America's largest retailers, banks, mutual funds
companies, insurance companies and high technology firms, along with
international clients.
 
SHOPPERS
 
     Harte-Hanks is the largest publisher of shoppers in North America based on
weekly circulation and revenues, and is the only national media company that
focuses on shoppers as a core business. Shoppers are weekly advertising
publications delivered free by third-class saturation mail to all households in
a particular geographic area. Shoppers offer advertisers a targeted,
cost-effective local advertising system, with virtually 100% penetration in
their area of distribution. Shoppers are particularly effective in large markets
with high media fragmentation in which major metropolitan newspapers generally
have low penetration. As of December 31, 1995, shoppers reached approximately 7
million households in four markets each week -- Southern California, Northern
California, Miami/Ft. Lauderdale and Dallas/Fort Worth. Harte-Hanks' Southern
California shopper, The Original PennySaver, accounted for 63% of these
households.
 
NEWSPAPERS
 
     Harte-Hanks publishes the only daily newspaper in Abilene, Corpus Christi,
San Angelo and Wichita Falls, Texas and Anderson, South Carolina. Harte-Hanks
also publishes one daily newspaper and 7 nondaily newspapers in higher-income
suburban areas of Dallas. In all of its daily newspaper markets, Harte-Hanks
realizes additional revenue from niche publications and specialized services
(such as special interest publications and direct mail programs) aimed at
targeted consumer groups. Harte-Hanks' strategy in its newspaper business is to
build upon its strong local franchises, to offer complementary products and
services and to expand its market areas.
 
TELEVISION
 
     Harte-Hanks owns and operates KENS, a CBS-affiliated VHF television
station, and KENS-AM radio station, in San Antonio, Texas, the 39th largest
television market in the United States according to Nielsen Ratings Services.
San Antonio is the business and retail center for South Texas and has a
diversified economy
 
                                       53
<PAGE>   64
 
based on tourism, military, health care and international trade. KENS emphasizes
local news, and its 10 p.m. newscast finished 1995 as the top-rated late local
newscast in the San Antonio market for the 23rd consecutive year. Harte-Hanks
also offers video production and graphics services in its full-service
production facility.
 
                           MANAGEMENT OF HARTE-HANKS
 
DIRECTORS AND EXECUTIVE OFFICERS
 
     The following table sets forth certain information about the current
directors, nominees for director, and executive officers of Harte-Hanks. Each of
the executive officers has held his position with Harte-Hanks, or a similar
position with Harte-Hanks, for at least the past five years.
 
<TABLE>
<CAPTION>
                   NAME                      AGE             POSITION WITH HARTE-HANKS
- -------------------------------------------  ---    -------------------------------------------
<S>                                          <C>    <C>
Dr. Peter T. Flawn.........................  70     Director (Class I)
Larry Franklin.............................  53     Director (Class II); President and Chief
                                                    Executive Officer
Christopher M. Harte.......................  48     Director (Class I)
Edward H. Harte............................  73     Director (Class II)
Houston H. Harte...........................  69     Chairman, Board of Directors (Class III)
James L. Johnson...........................  68     Director (Class II)
Andrew B. Shelton..........................  81     Director (Class III)
David L. Copeland..........................  40     Director nominee (Class I)
Richard M. Hochhauser......................  51     Director nominee (Class III); Executive
                                                    Vice President; President, Harte-Hanks
                                                    Direct Marketing
Harry J. Buckel............................  52     Senior Vice President; President,
                                                    Harte-Hanks Shoppers
Michael J. Conly...........................  44     Senior Vice President; President,
                                                    Harte-Hanks Television
Donald R. Crews............................  52     Senior Vice President, Legal; Secretary
Richard L. Ritchie.........................  49     Senior Vice President, Finance; Chief
                                                    Financial and Accounting Officer
Stephen W. Sullivan........................  49     Senior Vice President; President,
                                                    Harte-Hanks Newspapers
</TABLE>
 
     Class III directors are to be elected at the Annual Meeting. The term of
Class II directors expires at the 1998 Annual Meeting of Stockholders, and the
term of Class I directors expires at the 1997 Annual Meeting of Stockholders.
 
     David L. Copeland, a director nominee, has been employed by SIPCO, Inc.,
the management and investment company for the Andrew B. Shelton family, since
1980 and currently serves as its President.
 
     Dr. Peter T. Flawn, a director of Harte-Hanks since 1985, is President
Emeritus of the University of Texas at Austin. Dr. Flawn is Chairman of the
Audit Committee of the Board of Directors and also serves as a director of
Global Marine, Inc., Input/Output, Inc., National Instruments Corporation and
Tenneco, Inc.
 
     Larry Franklin has served as President and Chief Executive Officer of
Harte-Hanks since 1991 and as a director of Harte-Hanks since 1974. Mr. Franklin
has held numerous positions since joining Harte-Hanks in 1971, including Chief
Financial Officer and President, Harte-Hanks Newspapers, and also serves as a
director of John Wiley & Sons, Inc.
 
     Christopher M. Harte has served as a director of Harte-Hanks since 1993. He
is a private investor and served as president of the Portland Press Herald and
Maine Sunday Telegram for approximately two years beginning June 1992. Prior to
becoming president of the Portland Newspapers, Mr. Harte spent nine years with
Knight-Ridder Newspapers, during which time he served as president and publisher
of two newspapers
 
                                       54
<PAGE>   65
 
and in other positions. Mr. Harte is the son of Edward H. Harte and the grandson
of the late Houston Harte, co-founder of Harte-Hanks.
 
     Edward H. Harte has served as a director of Harte-Hanks since 1952. Prior
to his retirement in 1987, he served as Publisher of the Corpus Christi
Caller-Times since 1962. Mr. Harte is the son of the late Houston Harte.
 
     Houston H. Harte has served as a director of Harte-Hanks since 1952 and as
Chairman of the Board of Directors since 1972. Mr. Harte is also the son of the
late Houston Harte.
 
     Richard M. Hochhauser, a director nominee, has served as Executive
President of Harte-Hanks since January 1996 and as President of Harte-Hanks
Direct Marketing since 1987. Mr. Hochhauser has held numerous other positions
since joining Harte-Hanks in 1975.
 
     James L. Johnson, a director of Harte-Hanks since 1994, is Chairman
Emeritus of GTE Corporation. Mr. Johnson serves as a director of CellStar
Corporation, Finova Group, Inc., GTE Corporation, Mutual of New York, Valero
Energy Corporation and Walter Industries.
 
     Andrew B. Shelton has served as director of Harte-Hanks since 1948. He has
served as Chairman of the Board of the Abilene Reporter-News since 1994
following his retirement as its publisher.
 
MEETING ATTENDANCE AND COMMITTEES OF THE BOARD
 
     The Board of Directors held six meetings during 1995, and each member of
the Board participated in at least 75% of all Board and committee meetings held
during the period that he served as a director and/or committee member. The
Board of Directors has established an audit committee and a compensation
committee. The functions of these committees and their current members are
described below.
 
     Audit Committee.  The Audit Committee currently consists of Dr. Peter T.
Flawn (Chairman) and James L. Johnson. The Audit Committee, which met three
times during 1995, is responsible for monitoring Harte-Hanks' internal audit
function and its internal accounting controls, recommending to the Board of
Directors the selection of independent auditors, considering the range of audit
and non-audit fees and monitoring and reviewing the activities of the
independent auditors.
 
     Compensation Committee.  The Compensation Committee currently consists of
James L. Johnson (Chairman) and Dr. Peter T. Flawn, both of whom are
disinterested in accordance with Rule 16b-3 under the Exchange Act. The
Compensation Committee, which met three times during 1995, recommends salary
amounts for Harte-Hanks' chief executive officer and other executive officers
and makes the final determination regarding bonus arrangements and awards of
stock options to such persons.
 
     The Board of Directors does not have a standing nominating committee or any
other committee performing a similar function. The function customarily
attributable to a nominating committee is performed by the Board of Directors as
a whole.
 
                                       55
<PAGE>   66
 
                  EXECUTIVE COMPENSATION AND OTHER INFORMATION
 
SUMMARY COMPENSATION TABLE
 
     The following table sets forth certain information regarding compensation
paid during each of the last three years to the Chief Executive Officer and each
of Harte-Hanks' four other most highly compensated executive officers (based on
total annual salary and bonus for 1995).
 
<TABLE>
<CAPTION>
                                                      ANNUAL COMPENSATION
             NAME AND PRINCIPAL                       -------------------   OPTIONS      ALL OTHER
                  POSITION                     YEAR    SALARY    BONUS(1)   GRANTED   COMPENSATION(2)
- ---------------------------------------------  ----   --------   --------   -------   ---------------
<S>                                            <C>    <C>        <C>        <C>       <C>
Larry Franklin...............................  1995   $650,000   $650,000    90,000       $14,800
  President and Chief Executive Officer        1994    650,000    455,000    67,500        14,300
                                               1993    650,000     91,000    75,000        14,300
Richard M. Hochhauser........................  1995   $323,000   $226,100    60,000       $ 1,800
  Executive Vice President; President,         1994    297,000    207,900     6,000         1,800
  Harte-Hanks Direct Marketing                 1993    285,000    107,000    82,500         1,799
Harry J. Buckel..............................  1995   $285,000   $199,500    13,500       $ 1,800
  Senior Vice President; President,            1994    285,000    177,840     3,750         1,800
  Harte-Hanks Shoppers                         1993    285,000     39,330    61,500         1,746
Donald R. Crews..............................  1995   $270,000   $189,000    12,000       $ 1,800
  Senior Vice President, Legal and Secretary   1994    270,000    189,000     3,750         1,800
                                               1993    270,000     48,600    55,500         1,350
Richard L. Ritchie...........................  1995   $258,000   $180,600    12,000       $ 1,800
  Senior Vice President, Finance and Chief     1994    253,000    177,100     3,750         1,800
  Financial and Accounting Officer             1993    245,000     43,414    60,000         1,592
</TABLE>
 
- ---------------
 
(1) Bonus amounts are inclusive of payments received under the existing
    incentive compensation plan. Larry Franklin, has elected to defer $325,000
    of the total bonus amount payable to him in 1995 in accordance with
    Harte-Hanks' deferred compensation plan.
(2) Consisted of matching contributions made by Harte-Hanks on behalf of the
    respective individual under Harte-Hanks' 401(k) plan and $13,000 in premiums
    paid annually by Harte-Hanks on a split-dollar policy insuring the life of
    Larry Franklin.
 
                                       56
<PAGE>   67
 
OPTION GRANTS DURING 1995
 
     The following table sets forth certain information concerning options to
purchase Common Stock granted in 1995 to the five individuals named in the
Summary Compensation Table.
 
<TABLE>
<CAPTION>
                                     % OF
                                     TOTAL
                                    OPTIONS
                                    GRANTED                  MARKET                     POTENTIAL STOCK APPRECIATION
                     OPTIONS     TO EMPLOYEES    EXERCISE   PRICE AT     EXPIRATION    -------------------------------
       NAME          GRANTED        IN 1995       PRICE      GRANT          DATE          %       63%(1)     159%(1)
- -------------------  -------     -------------   --------   --------   --------------  -------   --------   ----------
<S>                  <C>         <C>             <C>        <C>        <C>             <C>       <C>        <C>
Larry Franklin.....  75,000 (2)       16.7%      $ 12.917   $ 12.917   January, 2005        --   $609,242   $1,543,938
                     15,000 (3)        3.3          0.667     12.917   January, 2005   183,750    305,598      492,538
Richard M.           15,000 (2)        3.3         12.833     12.833   January, 2005        --    121,062      306,795
  Hochhauser.......   7,500 (3)        1.7          0.667     12.833   January, 2005    91,250    151,781      244,648
                     37,500 (2)        8.3         17.083     17.083   August, 2005         --    402,886    1,020,991
Harry J. Buckel....  10,500 (2)        2.3         12.833     12.833   January, 2005        --     84,744      214,756
                      3,000 (3)        0.7          0.667     12.833   January, 2005    36,500     60,712       97,859
Donald R. Crews....   9,000 (2)        2.0         12.833     12.833   January, 2005        --     72,637      184,077
                      3,000 (3)        0.7          0.667     12.833   January, 2005    36,500     60,712       97,859
Richard L.            9,000 (2)        2.0         12.833     12.833   January, 2005        --     72,637      184,077
  Ritchie..........   3,000 (3)        0.7          0.667     12.833   January, 2005    36,500     60,712       97,859
</TABLE>
 
- ---------------
 
(1) Assumed annual compounded rates of stock price appreciation of 5% (63%) and
    10% (159%) over the term of the grant applied to market price at date of
    grant.
(2) Options are exercisable only after the fifth, and prior to the tenth,
    anniversary of the date of grant.
(3) Performance options have been granted at exercise prices of $0.667 per
    share. The performance options are exercisable only after the third, and
    prior to the tenth, anniversary of the date of grant. The timing at which
    the options become exercisable depends upon the extent to which Harte-Hanks
    achieves certain goals that are established at the time the options are
    granted.
 
AGGREGATED OPTION EXERCISES IN 1995 AND YEAR-END OPTION VALUES
 
     The following table sets forth certain information concerning option
exercises during 1995 and unexercised options held at December 31, 1995 by the
five individuals named in the Summary Compensation Table.
 
<TABLE>
<CAPTION>
                                                                       NUMBER OF               VALUE OF UNEXERCISED
                                                                UNEXERCISED OPTIONS AT         IN-THE-MONEY OPTIONS
                                                                   DECEMBER 31, 1995           DECEMBER 31, 1995(1)
                           SHARES ACQUIRED                    ---------------------------   ---------------------------
           NAME              ON EXERCISE     VALUE REALIZED   EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- -------------------------- ---------------   --------------   -----------   -------------   -----------   -------------
<S>                        <C>               <C>              <C>           <C>             <C>           <C>
Larry Franklin............          --          $     --         30,000        352,500      $   417,500    $ 4,385,000
Richard M. Hochhauser.....       6,000           106,000         78,000        222,000        1,228,000      2,592,375
Harry J. Buckel...........          --                --         76,500        162,750        1,214,375      2,186,063
Donald R. Crews...........      12,000           216,000         76,500        122,250        1,203,375      1,656,437
Richard L. Ritchie........      11,250           225,000         60,750        135,750          933,563      1,833,062
</TABLE>
 
- ---------------
 
(1) The value is the amount by which the market value of the underlying stock at
    December 31, 1995 ($19.75) exceeds the aggregate exercise prices of the
    options.
 
RETIREMENT BENEFIT PLAN
 
     In addition to a defined benefit pension plan which is qualified under
Section 401 of the Code, Harte-Hanks has established for certain individuals an
unfunded, non-qualified pension restoration plan. The annual pension benefit
under the plans, taken together, is largely determined by the number of years of
employment multiplied by a percentage of the participant's final average
earnings (earnings during the highest five consecutive years). The Code places
certain limitations on the amount of pension benefits that may be paid
 
                                       57
<PAGE>   68
 
under qualified plans. Any benefits in excess of those limitations payable to
participants in the pension restoration plan will be paid under that plan.
 
     The table below may be used to calculate the approximate annual benefits
payable at retirement at age 65 under Harte-Hanks' defined benefit pension plan
and pension restoration plan to individuals in specified remuneration and
years-of-service classifications. The benefits are not subject to any reduction
for social security benefits or other offset amounts.
 
<TABLE>
<CAPTION>
  HIGHEST 5 YEAR                                                 YEARS OF CREDITED SERVICE
     AVERAGE                                        ----------------------------------------------------
   REMUNERATION                                        15         20         25         30         35
  --------------                                    --------   --------   --------   --------   --------
  <S>                                               <C>        <C>        <C>        <C>        <C>
  $150,000........................................  $ 34,436   $ 45,915   $ 57,394   $ 68,873   $ 80,351
   250,000........................................    59,186     78,915     98,644    118,373    138,101
   350,000........................................    83,936    111,915    139,894    167,873    195,851
   450,000........................................   108,686    144,915    181,144    217,373    253,601
   550,000........................................   133,436    177,915    222,394    266,873    311,351
   650,000........................................   158,186    210,915    263,644    316,373    369,101
   750,000........................................   182,936    243,915    304,894    365,873    426,851
   850,000........................................   207,686    276,915    346,144    415,373    484,601
   950,000........................................   232,436    309,915    387,394    464,873    542,351
</TABLE>
 
     The compensation included in the Summary Compensation Table under salary
and bonuses qualifies as remuneration for purposes of Harte-Hanks' defined
benefit pension plan and pension restoration plan, except that there are limits
on the amounts of bonuses taken into consideration under the pension restoration
plan. For purposes of the plans, the officers named in the Summary Compensation
Table have the following years of service: Mr. Franklin: 24 years; Mr.
Hochhauser: 20 years; Mr. Buckel: 17 years; Mr. Crews: 13 years; and Mr.
Ritchie: 10 years.
 
COMPENSATION OF DIRECTORS
 
     Directors who are not employees or otherwise affiliates of Harte-Hanks
receive annual director's fees of $47,000, and are reimbursed for certain out of
pocket expenses. Directors who are employees or are otherwise affiliates of
Harte-Hanks do not receive director's fees. During 1995, Dr. Peter T. Flawn,
Christopher M. Harte and James L. Johnson each received director's fees of
$47,000.
 
SEVERANCE AGREEMENTS
 
     In July 1993, Harte-Hanks entered into a severance agreement with Larry
Franklin. If Mr. Franklin is terminated from his position as President and Chief
Executive Officer of Harte-Hanks other than for "cause" (as defined) he will be
entitled to severance compensation in a lump sum cash amount equal to 200% of
the sum of (A) the annual base salary in effect just prior to termination, plus
(B) the average of the bonus or incentive compensation for the two fiscal years
preceding the termination. In addition to the cash compensation, upon Mr.
Franklin's termination, Harte-Hanks will continue to provide certain benefits
for a two year period and all options previously granted to Mr. Franklin will
immediately vest and become fully exercisable.
 
     In July 1993, Harte-Hanks also entered into severance agreements with Harry
J. Buckel, Michael J. Conly, Donald R. Crews, Richard M. Hochhauser, Richard L.
Ritchie and Stephen W. Sullivan. If any of the above executives is terminated,
other than for "cause," after a "change in control" (as defined) of Harte-Hanks,
the executive will be entitled to severance compensation in a lump sum cash
amount equal to 200% of the sum of (A) the annual base salary in effect
immediately prior to the change in control, plus (B) the average of the bonus or
incentive compensation for the two fiscal years preceding the change in control.
In addition, a terminated executive will receive a cash payment sufficient to
cover health insurance premiums for a period of 18 months. Upon a change in
control, all options previously granted to the executive will immediately vest
and become fully exercisable.
 
                                       58
<PAGE>   69
 
     In no event will Harte-Hanks be required to make to any of the foregoing
executives any payment under such agreements that would result, in the opinion
of tax counsel, in an "excess parachute payment" within the meaning of Section
280G of the Code, and the imposition of an excise tax under Section 4999 of the
Code.
 
REPORT OF THE COMPENSATION COMMITTEE ON EXECUTIVE COMPENSATION
 
     The Committee is responsible for recommending to the full Board of
Directors salary amounts for Harte-Hanks' Chief Executive Officer and other
executive officers and making the final determination regarding bonus
arrangements and awards of stock options to such persons.
 
     Compensation to executives is designed to attract and retain superior
talent, to motivate the performance of executives in support of the achievement
of Harte-Hanks' strategic financial and operating performance objectives, and to
reward performance that meets this standard. Harte-Hanks is engaged in highly
competitive businesses and must attract and retain qualified executives in order
to be successful. In 1995, executive compensation was comprised of the following
elements:
 
          Base Salary.  The base salary for the Chief Executive Officer and the
     other executive officers of Harte-Hanks was determined after review of
     publicly available information concerning the base salaries of executives
     with similar responsibilities in companies engaged in businesses similar to
     Harte-Hanks' core businesses (which may include, but are not necessarily
     the same as, those included in the Peer Group Index) and the
     responsibilities of each executive officer, particularly in view of the
     fact that the decentralized management philosophy of Harte-Hanks relies
     heavily on the direct action of Harte-Hanks' executives in pursuit of
     Harte-Hanks goals.
 
          Annual Incentive Compensation.  Year-end cash bonuses are designed to
     motivate the Chief Executive Officer and the other executive officers to
     achieve specific annual financial and other goals based on the strategic
     financial and operating performance objectives of Harte-Hanks overall, as
     well as each core business. In conjunction with the Committee's review of
     the strategic and operating plans of Harte-Hanks and each core business at
     the beginning of 1995, the Committee established incremental target
     performance levels for each executive officer based on the operating profit
     and earnings per share growth goals of Harte-Hanks and, if the executive
     was responsible for a core business, the goals of the core business. Bonus
     amounts were paid to the executive based on the target performance level
     reached.
 
          Stock Option Plan.  The 1991 Stock Option Plan forms the basis of
     Harte-Hanks' long-term incentive plan for executives. The Committee
     believes that a significant portion of executive compensation should be
     dependent on value created for the stockholders. Stock options are
     generally granted annually. In 1995, certain options were granted at fair
     market value on the date of grant and become exercisable five years from
     such date if the option holder is still employed. Other options were
     granted below fair market value but only become exercisable nine years
     after their date of grant unless at the end of three years Harte-Hanks has
     reached specific financial performance levels established at the time of
     grant. In selecting recipients for option grants and in determining the
     size of such grants, the Committee considered various factors such as the
     overall performance of Harte-Hanks and the recipient.
 
     Executives also receive benefits typically offered to executives by
companies engaged in businesses similar to Harte-Hanks' core businesses and
various benefits generally available to employees of Harte-Hanks (such as health
insurance).
 
     It is Harte-Hanks' policy to qualify compensation paid to executive
officers for deductibility under applicable provisions of the Internal Revenue
Code, including Section 162(m). However, Harte-Hanks may determine from time to
time to pay compensation to its executive officers that may not be deductible.
 
     In making its decisions, the Compensation Committee takes into account,
primarily on a subjective basis, factors relevant to the specific compensation
component being considered, including compensation paid by other companies of
comparable size in businesses similar to Harte-Hanks' core businesses, the
generation of income and cash flow by Harte-Hanks as a whole and the individual
core businesses, the attainment of annual individual and business objectives and
an assessment of business performance against companies of comparable size in
businesses similar to Harte-Hanks' core businesses, the executive officer's
level of
 
                                       59
<PAGE>   70
 
responsibility and the contributions Harte-Hanks expects the executive to make
in support of Harte-Hanks' strategies.
 
     1995 Compensation of Chief Executive Officer.  The base salary of Mr.
Franklin for 1995 was $650,000, the same as in the prior four years. Mr.
Franklin's bonus potential was targeted at 50% of base salary, with a potential
range of 0%-100% of base salary. Mr. Franklin's 1995 cash bonus, which was based
on the degree of attainment of financial goals established at the beginning of
1995, reflects the fact that in 1995 Harte-Hanks' revenues, operating income and
earnings per share increased substantially. In 1995 Mr. Franklin received two
option grants under Harte-Hanks' 1991 Stock Option Plan, and in making those
grants the Committee took into consideration the factors described above under
"Stock Option Plan."
 
                             Compensation Committee
 
   James L. Johnson, Chairman                              Dr. Peter T. Flawn
 
COMPARISON OF STOCKHOLDER RETURN
 
     The following graph compares the cumulative total return of Harte-Hanks'
Common Stock during the period commencing November 4, 1993, the date public
trading of the Common Stock began following Harte-Hanks' initial public equity
offering, to December 31, 1995 with the S&P 500 Index and a peer group selected
by Harte-Hanks.
 
     The S&P 500 Index includes 500 United States companies in the industrial,
transportation, utilities and financial sectors and is weighted by market
capitalization. The peer group selected by Harte-Hanks, which also is weighted
by market capitalization, includes Acxiom Corporation, Catalina Marketing,
DiMark, Inc., R.R. Donelley & Sons, Dow Jones & Company, Inc., Gannett Co.,
Inc., Knight-Ridder, Inc., M/A/R/C Group, The New York Times Company, The Times
Mirror Company and Tribune Company.
 
     The graph depicts the results of investing $100 in Harte-Hanks' Common
Stock, the S&P 500 Index and the peer group selected by Harte-Hanks at closing
prices on November 4, 1993. It assumes that all dividends were reinvested with
respect to the S&P 500 Index and the peer group selected by Harte-Hanks.
 
<TABLE>
<CAPTION>
      Measurement Period              Harte-Hanks      S&P 500 
    (Fiscal Year Covered)             Comm. Inc.        Index         Peer Group
<S>                                    <C>              <C>             <C>
Nov. 1993                                  100             100             100
Dec. 1993                               117.29          102.16          108.01
Dec. 1994                               117.29          103.51          101.20
Dec. 1995                               178.90          142.41          132.58
</TABLE>
 
                                       60
<PAGE>   71
 
                        SECURITY OWNERSHIP OF MANAGEMENT
                   AND PRINCIPAL STOCKHOLDERS OF HARTE-HANKS
 
     The following table sets forth, as of February 7, 1996, the beneficial
ownership of each current director, each nominee for director, each executive
officer included in the Summary Compensation Table, the directors and executive
officers as a group, and each stockholder known to management to own
beneficially more than 5% of Harte-Hanks' Common Stock. Except as noted below,
each named person has sole voting power and investment power with respect to the
shares shown.
 
<TABLE>
<CAPTION>
                                                                    NUMBER OF
                                                                      SHARES
                                                                    OF COMMON          PERCENT OF
            NAME AND ADDRESS OF BENEFICIAL OWNER(1)                   STOCK              CLASS
- ----------------------------------------------------------------  --------------       ----------
<S>                                                               <C>                  <C>
Houston H. Harte(2).............................................     6,388,701            21.3%
Andrew B. Shelton...............................................     4,529,448            15.1%
Edward H. Harte.................................................     3,145,998            10.2%
Ariel Capital Management, Inc.(3)...............................     2,582,845             8.6%
Train, Smith Counsel(4).........................................     2,230,650             7.4%
Goldman, Sachs & Co.(5) ........................................     2,203,206             7.4%
David L. Sinak(6)...............................................     1,875,003             6.3%
Larry Franklin(7)...............................................     1,836,657             6.1%
David L. Copeland(8)............................................       430,050             1.4%
Christopher M. Harte(9).........................................       419,667             1.4%
Donald R. Crews(10).............................................       352,500             1.2%
Richard M. Hochhauser(11).......................................       295,500               *
Harry J. Buckel(12).............................................       206,400               *
Richard L. Ritchie(13)..........................................       150,750               *
Dr. Peter T. Flawn..............................................         7,500               *
James L. Johnson................................................         1,500               *
All Executive Officers and Directors as a Group (13
  persons)(14)..................................................    17,283,921            56.0%
</TABLE>
 
- ---------------
 
   * Less than 1%.
 (1) The address of Ariel Capital Management, Inc. is 307 North Michigan Avenue,
     Chicago, Illinois 60601. The address of Goldman, Sachs & Co. is 85 Broad
     Street, New York, New York 10004. The address of Train, Smith Counsel is
     667 Madison Avenue, New York, New York 10021. The address of David L. Sinak
     is c/o Hughes & Luce, L.L.P., 1717 Main Street, Suite 2800, Dallas, Texas
     75201. The address of each other beneficial owner is c/o Harte-Hanks
     Communications, Inc., 200 Concord Plaza Drive, Suite 800, San Antonio,
     Texas 78216.
 (2) Includes 1,125,000 shares in the aggregate owned by three trusts for which
     Mr. Harte serves as co-trustee with David L. Sinak, and 375,000 shares
     owned by a trust for which Mr. Harte serves as a co-trustee with David L.
     Sinak and Christopher M. Harte and as to which Mr. Harte holds shared
     voting and dispositive power. Mr. Harte has no pecuniary interest in the
     trusts.
 (3) Includes 2,500,570 shares as to which Ariel Capital Management, Inc. holds
     sole voting power and 82,275 shares as to which it holds shared voting
     power. Information with respect to Ariel Capital Management, Inc. is based
     on a Schedule 13G filing dated February 8, 1996.
 (4) Train, Smith Counsel has shared voting power with respect to 2,188,650
     shares and shared dispositive power with respect to 960,050 shares and has
     sole voting power or sole dispositive power with respect to no shares.
     Information with respect to Train, Smith Counsel is based on a Schedule 13G
     filing dated February 13, 1996.
 (5) Goldman, Sachs & Co. holds shared voting and dispositive power with respect
     to all shares. Information with respect to Goldman, Sachs & Co. is based on
     a Schedule 13G filing dated February 13, 1996.
 (6) Represents 1,875,003 shares owned by 13 trusts for which Mr. Sinak serve as
     co-trustee and holds shared voting and dispositive power. Mr. Sinak has no
     pecuniary interest in the trusts.
 (7) Includes 127,500 shares that may be acquired upon the exercise of options
     exercisable within the next 60 days; 360,000 shares owned by four trusts
     for which Mr. Franklin serves as co-trustee with David L.
 
                                       61
<PAGE>   72
 
     Copeland and holds shared voting and dispositive power; and 60,000 shares
     held in trust for his children. Mr. Franklin has no pecuniary interest in
     the trusts.
 (8) Includes 16,800 shares held as custodian for his children; 31,500 shares
     owned by three trusts for which Mr. Copeland serves as trustee; and 360,750
     shares owned by five trusts for which Mr. Copeland serves as co-trustee and
     as to which Mr. Copeland holds shared voting and dispositive power.
 (9) Includes 1,500 shares held in trust for his child, 375,000 shares owned by
     a trust for which Mr. Harte serves as co-trustee with David L. Sinak and
     Houston H. Harte, and 41,667 shares owned by a trust for which Mr. Harte
     serves as a co-trustee with David L. Sinak and as to which Mr. Harte holds
     shared voting and dispositive power.
(10) Includes 127,500 shares that may be acquired upon the exercise of options
     exercisable within the next 60 days.
(11) Includes 147,000 shares that may be acquired upon the exercise of options
     exercisable within the next 60 days.
(12) Includes 159,000 shares that may be acquired upon the exercise of options
     exercisable within the next 60 days.
(13) Includes 120,750 shares that may be acquired upon the exercise of options
     exercisable within the next 60 days.
(14) Includes 879,750 shares that may be acquired upon the exercise of options
     exercisable within the next 60 days and 1,963,167 shares owned by various
     trusts for which officers or directors serve as trustee but have no
     pecuniary interest.
 
                                       62
<PAGE>   73
 
                          DIMARK BUSINESS DESCRIPTION
 
INTRODUCTION
 
     DiMark provides a full range of outsource marketing and database services
to its clients in the insurance, healthcare, pharmaceutical, financial services
and telecommunications industries through DiMark Marketing, Inc., including its
subsidiaries H&R Communications, Inc. and PRO Direct Response Corp., and direct
response printing services through Mars Graphic Services, Inc.
 
DIRECT MARKETING
 
     DiMark Marketing uses appropriate and accountable marketing techniques,
including database technology, to enable its clients to directly influence the
behavior of their existing and prospective customers and sales agents. DiMark
Marketing creates and implements comprehensive, tailored marketing programs for
clients who have chosen to outsource some or all of their marketing needs.
DiMark Marketing provides services principally to clients in the insurance and
healthcare industries and also to clients in the financial services,
pharmaceutical and telecommunications industries. DiMark Marketing's goal is to
achieve increased revenues through cost-effective marketing programs. DiMark
believes that a principal competitive advantage is its ability to bring clients'
products rapidly to the marketplace using targeted and accountable marketing
programs. This ability results from DiMark Marketing's vertical integration of
services, knowledge of its clients' industries and capacity to provide
integrated database management services.
 
     PRO Direct Response Corp. ("PRO Direct") is a telemarketing company
dedicated to the credit card marketing industry. PRO Direct specializes in
outbound telemarketing for financial institutions nationwide. PRO Direct
believes that its principal competitive advantage is its ability to consistently
generate one of the highest credit card activation rates in the telemarketing
industry.
 
     H&R Communications, Inc. ("H&R") is a direct response advertising agency
specializing in the development of creative direct mail pieces, sales leave
behinds, and other types of promotional vehicles for ethical pharmaceutical and
over-the-counter products. H&R is responsible for its clients entire marketing
project, including copy, artwork, photography, illustration, printing, assembly
and mailing. These projects typically include some type of interactive technique
which causes the recipient to respond to the mailing.
 
PRINTING
 
     Mars is a leading printer of direct response advertising materials for
clients primarily in the publishing, insurance and financial services
industries. Mars manufactures a variety of traditional direct response formats,
including catalogs, letters and brochures. Mars believes that, in its market
area, it has established a strong position in the direct response industry by
providing a quality finished product at competitive prices, in a timely and
dependable manner.
 
                                       63
<PAGE>   74
 
                              MANAGEMENT OF DIMARK
 
<TABLE>
<CAPTION>
             NAME               AGE                      POSITION WITH DIMARK
- ------------------------------  ---    --------------------------------------------------------
<S>                             <C>    <C>
Thomas E. Garvey..............  53     Chairman of the Board
Michael L. Wert...............  48     Vice Chairman and Chief Executive Officer
Stephen C. Marcus.............  64     Chairman and Chief Executive Officer, Mars Graphics
                                       Services, Inc.
John J. Harrison..............  52     President, DiMark Marketing
John M. Cooney................  62     Executive Vice President
Lesley A. Bachman.............  37     Chief Financial Officer
Michele M. Fitzpatrick........  33     Senior Vice President, Insurance and Healthcare
                                         Marketing Group
Robert A. Cooper..............  48     Senior Vice President, Insurance and Healthcare
                                         Marketing Group
Richard H. Pocock.............  45     President, Telecommunications and Financial Services
                                         Marketing Group
John O'Brien..................  36     President and Chief Operating Officer of
                                         Mars Graphic Services, Inc.
</TABLE>
 
     Thomas E. Garvey was a Co-Founder of the predecessor of DiMark Marketing
("Old DiMark") in 1983 and served as its President from 1983 through 1986, as an
independent consultant from January 1986 through December 1988, and became a
Vice President in January 1989, which position he held until August 1989, at
which time he became Co-Chairman and Co-Chief Executive officer of DiMark
Marketing. Mr. Garvey has been Chairman of the Board of the Company since its
inception and has been a director of Mars since 1990.
 
     Michael L. Wert was a Co-Founder of Old DiMark in 1983 and served as a Vice
President from 1983 through 1986 and as its President from 1986 until August
1989, at which time he became Co-Chairman and Co-Chief Executive Officer of
DiMark Marketing. Mr. Wert has been the Vice Chairman of the Board and Chief
Executive Officer of the Company since its inception and has been a director of
Mars since 1990.
 
     Stephen C. Marcus has been Chairman and Chief Executive Officer of Mars
Graphic Services, Inc.("Mars") since its inception in 1973.
 
     John J. Harrison has been the President of the Company since its inception.
He was a Vice President of Old DiMark from January 1989 until August 1989, at
which time he became the President of DiMark Marketing.
 
     John M. Cooney has been the Executive Vice President of the Company since
its inception. In addition, Mr. Cooney has been the Executive Vice President and
Chief Operating Officer of DiMark Marketing since December 1991 and during 1991,
prior to December, was a consultant to DiMark Marketing. From 1984 until 1991,
Mr. Cooney was the President of Middle Atlantic Life Insurance Company. From
June 1986 to March 1989, Mr. Cooney was a director of Mars.
 
     Lesley A. Bachman, a Certified Public Accountant, has been the Chief
Financial Officer, Treasurer and Secretary of the Company since its inception.
In addition, Ms. Bachman has also been the Chief Financial Officer and Treasurer
of DiMark Marketing since August 1989. Ms. Bachman joined Mars in October 1986
as Senior Financial Officer and has been Secretary and Treasurer of Mars since
May 1987.
 
     Michele M. Fitzpatrick has been a Senior Vice President of the Insurance
and Healthcare Marketing Group of DiMark Marketing since March 1994. Ms.
Fitzpatrick has been with DiMark Marketing since October 1987.
 
     Robert A. Cooper has been an Executive Vice President of DiMark Marketing
since January 1996. Prior to that he served as a Senior Vice President of the
Insurance and Healthcare Marketing Group of DiMark Marketing for two years. Mr.
Cooper has been with DiMark Marketing since August 1989.
 
                                       64
<PAGE>   75
 
     Richard H. Pocock has been President of the Telecommunications and
Financial Services Marketing Group of DiMark Marketing since February 1994. From
September 1992 until February 1994, Mr. Pocock was a Vice President of Program
Development and from May 1989 until September 1992 he was a Program Development
Manager of DiMark Marketing.
 
     John O'Brien has been President and Chief Operating Officer of Mars since
November 1994. Mr. O'Brien was Vice President of Production for Mars from August
1984 until November 1994. Mr. O'Brien has been with Mars since February 1979.
 
                      SECURITY OWNERSHIP OF MANAGEMENT AND
                        PRINCIPAL STOCKHOLDERS OF DIMARK
 
     The following table sets forth, as of February 6, 1996 (i) the name and
address of each person who is known by the Board of Directors to be the
beneficial owner of more than 5% of DiMark's outstanding Common Stock, (ii) each
of DiMark's directors, (iii) each of DiMark's executive officers, and (iv) all
executive officers and directors as a group.
 
<TABLE>
<CAPTION>
                                                                            AMOUNT AND NATURE OF
                                                                            BENEFICIAL OWNERSHIP
                                                                            --------------------
                                                                            NUMBER OF   PERCENT
                                   NAME                                     SHARES(1)   OF CLASS
- --------------------------------------------------------------------------  ---------   --------
<S>                                                                         <C>         <C>
Stephen C. Marcus(2)......................................................  2,071,375     21.9%
  One Deadline Drive
  Westville, NJ 08093
Michael L. Wert(3)........................................................    747,963      7.9%
  116 Lafayette Drive
  Washington Crossing, PA 18977
Thomas E. Garvey(3).......................................................    685,038      7.3%
  1949 Gregg Court
  Yardley, PA 19067
Julia Marcus Paul.........................................................    571,629      6.3%
  One Deadline Drive
  Westville, NJ 08093
John J. Harrison(4).......................................................    159,677      1.7%
John M. Cooney(5).........................................................     57,840        *
Richard J. Censits(6).....................................................     25,000        *
Richard P. Jaffe(6)(7)....................................................      5,000        *
Dennis J. Kain(6).........................................................      5,000        *
All executive officers and directors as a group (13 persons)(8)...........  3,906,021     37.6%
</TABLE>
 
- ---------------
 
 *  Less than 1%
(1) Beneficial ownership, as reported above, consists of sole or shared voting
    or investment power over the reported shares or the right within 60 days to
    acquire such power.
(2) Mr. Marcus and Julia Marcus Paul have entered into an agreement pursuant to
    which Mr. Marcus has the exclusive right to vote the 571,629 shares owned by
    Julia Marcus Paul and by a trust for Ms. Paul's benefit of which she is the
    trustee. Such agreement continues in effect for so long as Ms. Paul or the
    trust own any of such shares. The 571,629 shares are reported for each of
    them in the foregoing table. Included in Mr. Marcus' shares are 342,500
    shares held by the Marcus Family Foundation in which Mr. Marcus holds shared
    voting power. Mr. Marcus disclaims beneficial ownership of the 5,985 shares
    registered in the name of his wife, which shares are not included in the
    foregoing table. Included in Mr. Marcus' shares are 317,000 shares issuable
    upon exercise of options.
 
                                       65
<PAGE>   76
 
(3) 295,000 shares are issuable upon exercise of options.
(4) 135,000 shares are issuable upon exercise of options.
(5) 52,550 shares are issuable upon exercise of options.
(6) 5,000 shares are issuable upon exercise of options.
(7) Julie Jaffe, the wife of Richard P. Jaffe, is custodian of 8,017 shares for
    the Jaffe's children, one of which is a minor. Mr. Jaffe disclaims
    beneficial ownership of such shares.
(8) Includes 1,256,527 shares covered by options exercisable within 60 days.
 
          COMPARATIVE RIGHTS OF STOCKHOLDERS OF HARTE-HANKS AND DIMARK
 
     Upon consummation of the Merger, the stockholders of DiMark, a New Jersey
corporation, will become stockholders of Harte-Hanks, a Delaware corporation.
Although the Delaware General Corporation Law ("DGCL" or "Delaware Law") and the
Business Corporation Act of New Jersey ("NJBCA" or "New Jersey Law") are similar
in many respects, there are a number of differences between the two statutes
which should be carefully considered by DiMark stockholders in evaluating the
proposed merger. The following summary sets forth material differences between
the two statutes.
 
FIDUCIARY DUTIES OF DIRECTORS
 
     Both Delaware Law and New Jersey Law provide that the board of directors
have the ultimate responsibility for managing the business affairs of a
corporation. In discharging this function, directors owe fiduciary duties of
care and loyalty to the corporation and to its stockholders.
 
     Delaware courts have held that the duty of care requires the directors to
exercise an informed business judgment. An informed business judgment means that
the directors have informed themselves of all material information reasonably
available to them. Delaware courts have, under certain circumstances, also
imposed a heightened standard of conduct upon directors in matters involving a
contest for control of the corporation.
 
     Similar to Delaware Law, New Jersey Law requires that directors perform
their duties in good faith. The NJBCA, however, contains a provision
specifically permitting (not requiring) directors, in discharging their duties,
to consider the effects of any action taken by them upon any or all affected
groups (including, e.g., stockholders, employees, suppliers, customers,
creditors and the community in which the corporation operates) as well as all
other pertinent factors. Furthermore, unlike Delaware Law, the NJBCA expressly
makes clear that a director has no greater obligation to justify any act
relating to an actual or potential takeover of the corporation than he or she
has with respect to any other act as a director.
 
LIMITATION OF DIRECTOR LIABILITY
 
     Both Delaware Law and New Jersey Law permit a corporation's certificate of
incorporation to limit a director's exposure to monetary liability for breach of
fiduciary duty.
 
     Pursuant to Delaware Law, a director cannot be relieved of liability for
(i) breach of his/her duty of loyalty to the company, (ii) acts or omissions not
in good faith or constituting intentional misconduct or knowing violation of the
law, (iii) declaration of an improper dividend, stock purchase or redemption of
shares, or (iv) any transaction from which the director derived an improper
personal benefit.
 
     Similarly, pursuant to New Jersey Law, a director cannot be relieved of
liability for (i) breach of his/her duty of loyalty to the company, (ii) acts or
omissions not in good faith or constituting knowing violation of the law, or
(iii) acts or omissions which result in receipt of any improper personal
benefit.
 
INDEMNIFICATION
 
     Both Delaware Law and New Jersey Law permit a corporation to indemnify any
person involved in a third party action by reason of his/her being an officer or
director of the corporation, against expenses, judgments, fines and settlement
amounts paid in such third party action (and against expenses incurred in any
derivative action), if such person acted in good faith and reasonably believed
that his/her actions were in or
 
                                       66
<PAGE>   77
 
not opposed to the best interests of the corporation and, with respect to any
criminal proceeding, had no reasonable cause to believe that his/her conduct was
unlawful. Furthermore, both states' laws provide that a corporation may advance
expenses incurred in defending any action upon receipt of an undertaking by the
person to repay the amount advanced if it is ultimately determined that he/she
is not entitled to indemnification.
 
     In general, no indemnification for expenses in derivative actions is
permitted under either the DGCL or the NJBCA where the person has been adjudged
liable to the corporation, unless a court finds the person entitled to such
indemnification. If, however, the person has been successful in defending a
third party or derivative action, indemnification for expenses incurred is
mandatory under both states' laws.
 
     In both states, the statutory provisions for indemnification are
non-exclusive with respect to any other rights, such as contractual rights (and
in the case of a Delaware corporation, under a bylaw, agreement or vote of
stockholders or disinterested directors, and in the case of a New Jersey
corporation, under the certificate of incorporation, bylaw, agreement or vote of
stockholders), to which a person seeking indemnification may be entitled. Unlike
Delaware Law, however, New Jersey Law expressly permits such contractual or
other rights to provide for indemnification in connection with a third party
action, including a derivative action, unless a court determines that the acts
or omissions giving rise to the claim for indemnification (i) were in breach of
the duty of loyalty to the company, (ii) were not in good faith or involved a
knowing violation of law, or (iii) resulted in receipt of an improper personal
benefit.
 
STOCKHOLDER PROTECTIVE PROVISIONS
 
     Both Delaware Law and New Jersey Law contain provisions which provide
protection to stockholders, and the corporation in which they own shares,
against abusive acquisition and takeover techniques.
 
     Under the DGCL, a corporation is prohibited from engaging in any business
combination with an interested stockholder (beneficial owner of 15% or more of
the corporation's voting stocks) for a period of three years from the date the
stockholder became interested unless (i) prior to such date the board of
directors approved either the business combination or the transaction which
resulted in the stockholder becoming an interested stockholder, (ii) the
interested stockholder acquired 85% of the voting stocks at the time the
transaction commenced, or (iii) on or subsequent to such date the business
combination is approved by the board and 66 2/3% of the noninterested
stockholders. This provision of the DGCL does not apply to a corporation if the
certificate of incorporation or bylaws contain a provision expressly electing
not to be governed by this provision or the corporation does not have voting
stock either listed on a national securities exchange, authorized for quotation
on an inter-dealer quotation system of a registered national securities
association or held of record by more than 2,000 stockholders.
 
     Under the NJBCA, a corporation is prohibited from engaging in any business
combination with an interested stockholder (beneficial owner of 10% or more of
the corporation's voting shares) for a period of five years from the date the
stockholder became interested unless (i) prior to such date the board of
directors approved the business combination, (ii) subsequent to such date the
business combination is approved by 66 2/3% of the noninterested stockholders,
or (iii) the business combination meets certain conditions set forth in the
NJBCA which concern the amount of consideration to be received by noninterested
stockholders. Unless the certificate of incorporation provides otherwise, this
provision of the NJBCA does not apply to a corporation if the corporation does
not have voting shares either registered or traded on a national securities
exchange or registered with the Securities and Exchange Commission.
 
AMENDMENTS TO CERTIFICATE OF INCORPORATION
 
     Under Delaware Law, amending the certificate of incorporation generally
requires the approval of the holders of a majority of the shares of stock
entitled to vote, unless the certificate of incorporation provides for a greater
vote. Under Harte-Hanks' certificate of incorporation, the affirmative vote of
the holders of a majority of the shares entitled to vote is required to amend
Harte-Hanks' certificate of incorporation, except with respect to certain
provisions for which the affirmative vote of the holders of two-thirds of the
shares entitled to vote is required. New Jersey Law only requires the
affirmative vote of a majority of the votes cast by the
 
                                       67
<PAGE>   78
 
holders of shares entitled to vote on a proposed amendment, unless a specific
provision of the NJBCA or the certificate of incorporation requires a greater
percentage.
 
REMOVAL OF DIRECTORS
 
     Under Delaware Law, unless otherwise provided in the certificate of
incorporation, directors serving on a classified board may only be removed by
stockholders for cause. The Harte-Hanks certificate provides that directors may
only be removed for cause and only upon the affirmative vote of the holders of a
majority of the votes represented by the outstanding shares of Harte-Hanks,
subject to any rights of holders of Harte-Hanks preferred stock.
 
     Under New Jersey Law, directors serving on a classified board may only be
removed by stockholders for cause. Where provided in the certificate of
incorporation, however, stockholders of a corporation without a classified board
may remove directors without cause upon the affirmative vote of a majority of
the votes cast by the holders of shares entitled to vote for the election of
directors. The DiMark certificate provides that one or all of the directors of
DiMark may be removed without cause, by the stockholders upon the affirmative
vote of at least 66 2/3% of the votes cast by the holders of shares of common
stock entitled to vote for the election of directors.
 
MERGERS AND MAJOR TRANSACTIONS
 
     Under Delaware Law, fundamental corporate transactions (such as mergers,
sales of all or substantially all of the corporation's assets, dissolutions,
etc.) require the approval of the holders of a majority of the outstanding stock
entitled to vote. New Jersey Law reduces the approval threshold to a majority of
the votes cast. Delaware Law and New Jersey Law each permit a corporation to
increase the minimum percentage vote required above the statutory minimums
described above.
 
DIVIDENDS
 
     Delaware Law permits dividends to be paid out of (i) surplus (the excess of
net assets of the corporation over capital), or (ii) net profits for the current
and/or the then preceding fiscal year, unless the net assets are less than the
capital of any outstanding preferred stock. New Jersey Law permits the payment
of dividends unless after payment (i) the corporation would be unable to pay its
debts as they become due in the usual course of its business, or (ii) the
corporation's total assets would be less than its total liabilities.
 
SHARE REPURCHASE
 
     Under Delaware Law, a corporation may not purchase or redeem its own stock
by reducing the capital represented by such shares unless the assets of the
corporation remaining after such reduction would be sufficient to pay any debts
of the corporation for which payment has not been otherwise provided.
 
     Under New Jersey Law, a corporation may not purchase or redeem its own
shares if, after giving effect thereto, either (i) the corporation would be
unable to pay its debts as they become due in the usual course of its business,
or (ii) the corporation's total assets would be less than its total liabilities.
 
VOTING RIGHTS
 
     Under both Delaware and New Jersey Law, cumulative voting in the election
of directors is only permitted if expressly authorized in a corporation's
certificate of incorporation.
 
APPRAISAL OR DISSENTERS RIGHTS
 
     The rights of stockholders to demand payment in cash by a corporation of
the fair value of their shares under certain circumstances are called appraisal
rights under the DGCL and dissenters rights under the NJBCA. Delaware Law does
not afford appraisal rights to holders of shares which are either listed on a
national securities exchange, quoted on the Nasdaq Stock Market or held of
record by more than 2,000 stockholders, unless the plan of merger or
consolidation converts such shares into anything other than shares
 
                                       68
<PAGE>   79
 
of the surviving corporation or shares of stock of another corporation which, at
the effective date of the merger or consolidation, will either be listed on a
national securities exchange, quoted on Nasdaq Stock Market or held of record by
more than 2,000 stockholders.
 
     New Jersey does not afford dissenters rights to stockholders of a
corporation which is a party to any plan of merger (i) with respect to shares of
a class or series which is listed on a national securities exchange or is held
on the record date by not less than 1,000 stockholders, or (ii) where pursuant
to the plan of merger such stockholder will receive (x) cash, (y) shares which
upon consummation of the merger will either be listed on a national securities
exchange or held of record by not less than 1,000 stockholders, or (z) cash and
such securities.
 
AMENDMENTS TO BYLAWS
 
     Under Delaware Law, the certificate of incorporation may confer on the
board of directors the power to amend the bylaws. Unless New Jersey Law, the
board of directors has the power to amend bylaws unless such power is reserved
to the stockholders in the certificate of incorporation.
 
     Under Delaware Law, a corporation's bylaws may be amended by the
stockholders entitled to vote, which power shall not be divested or limited
where the board also has such power. Under New Jersey Law, stockholders may
prescribe in the bylaws that any bylaw made by them shall not be altered or
repealed by the board of directors, and bylaws made by the board may be altered
or amended by the stockholders.
 
ACTION BY WRITTEN CONSENT
 
     Delaware Law permits a majority or higher required percentage of
stockholders entitled to vote to consent in writing to any action that could be
taken by stockholders at a meeting, unless the certificates of incorporation
prohibits such written consent. Harte-Hanks' certificate of incorporation
prohibits stockholder actions by written consent. New Jersey Law permits any
corporate action, other than the annual election of directors, to be taken by
nonunanimous stockholder consent without a meeting where stockholders having the
minimum number of votes that would be required to take such action at a meeting
sign written consents, unless the certificate of incorporation provides
otherwise.
 
SPECIAL MEETING OF STOCKHOLDERS
 
     Under Delaware Law, a special meeting of the stockholders may be called by
the board of directors or such other person as may be authorized by the
certificate of incorporation or bylaws. Harte-Hanks' certificate of
incorporation and bylaws authorize a special meeting of stockholders to be
called only by the chief executive officer or by a majority of the members of
the board of directors. New Jersey Law permits a special meeting of stockholders
to be called by the president or the board of directors, or by such other
officers, directors or stockholders as may be provided in the bylaws.
 
ANNUAL MEETING OF STOCKHOLDERS
 
     Under Delaware Law, if the annual meeting for the election of directors is
not held on the designated date, the directors are required to cause such a
meeting to be held as soon thereafter as convenient. If they fail to do so for a
period of 30 days after the designated date, or if no date has been designated
for a period of 13 months after the organization of the corporation or after its
last annual meeting, the Court of Chancery may summarily order a meeting to be
held upon the application of any stockholder or director.
 
     Under New Jersey Law, if the annual meeting for the election of directors
is not held on the designated date, the directors are required to cause such a
meeting to be held as soon thereafter as may be convenient. If they fail to do
so for a period of 30 days after the designated date, or if no date has been
designated for a period of 13 months after the organization of the corporation
or after its annual meeting, the Superior Court may, upon application of any
stockholder, summarily order the meeting or the election, or both, to be held.
 
                                       69
<PAGE>   80
 
CASE LAW AND COURT SYSTEMS
 
     There is a substantial body of case law in Delaware interpreting the
corporation laws of that state. A comparable body of judicial interpretation
does not yet exist in New Jersey. Delaware also has established a system of
Chancery Courts to adjudicate matters arising under the DGCL. New Jersey does
not have an equivalent court system. As a result of these factors, there may be
less certainty as to the outcome of matters governed by the NJBCA, and therefore
it may be more difficult to obtain legal guidance as to such matters than would
be the case under Delaware law.
 
          AFFILIATES' RESTRICTION ON SALE OF HARTE-HANKS COMMON STOCK
 
     The shares of Harte-Hanks Common Stock to be issued pursuant to the Merger
will be registered under the Securities Act by a Registration Statement on Form
S-4, thereby allowing such securities to be traded without restriction by any
former holder of DiMark Securities who is not deemed to be an "affiliate" of
DiMark prior to the consummation of the Merger, as "affiliate" is defined for
purposes of Rule 145 under the Securities Act, and who does not become an
"affiliate" of Harte-Hanks after the consummation of the Merger.
 
     Shares of Harte-Hanks Common Stock received by persons who are deemed to be
affiliates of DiMark prior to the Merger may be resold by them only in
transactions permitted by the resale provisions of Rule 145 promulgated under
the Securities Act or as otherwise permitted under the Securities Act. Rule 145,
as currently in effect, imposes restrictions in the manner in which such
affiliates, and others with whom they might act in concert, may sell Harte-Hanks
Common Stock within any three-month period. Persons who may be deemed to be
affiliates of DiMark generally include individuals or entities that control, are
controlled by or are under common control with DiMark and may include certain
officers and directors as well as principal stockholders of DiMark. DiMark
stockholders who are identified as affiliates will be so advised by DiMark prior
to the Effective Date.
 
     Each of Harte-Hanks and DiMark will use its best efforts to cause each and
any DiMark stockholder who is an affiliate to agree not to make any public sale
of any Harte-Hanks Common Stock received upon consummation of the Merger except
in compliance with Rule 145 under the Securities Act or otherwise in compliance
with the Securities Act. In general, Rule 145, as currently in effect, imposes
restrictions on the manner in which such affiliates may make resales of
Harte-Hanks Common Stock and also on the quantity of resales that such
stockholders, and others with whom they may act in concert, may make within any
three-month period for a period of two (2) years after consummation of the
Merger. In addition, officers and directors of Harte-Hanks following the Merger
will be subject to the resale restrictions of Rule 144 as it applies to
affiliates of an issuer.
 
                                 LEGAL MATTERS
 
     Certain legal matters with respect to the validity of the Harte-Hanks
Common Stock to be issued in connection with the Merger and with respect to
certain federal income tax consequences of the Merger are being passed upon for
Harte-Hanks by Hughes & Luce, L.L.P., Dallas, Texas. A member of the firm of
Hughes & Luce, L.L.P. serves as co-trustee of trusts owning in the aggregate,
1,875,003 shares of Harte-Hanks Common Stock. The member has no pecuniary
interest in the trusts. The federal income tax consequences to DiMark
stockholders in connection with the Merger are being passed upon for DiMark by
Mesirov Gelman Jaffe Cramer & Jamieson, Philadelphia, Pennsylvania. Richard P.
Jaffe, a partner of the law firm of Mesirov Gelman Jaffe Cramer & Jamieson is a
director of DiMark. Mr. Jaffe disclaims beneficial ownership of 8,017 shares of
DiMark Common Stock which are owned by his wife for the benefit of their
children.
 
                                       70
<PAGE>   81
 
                                    EXPERTS
 
     The consolidated financial statements of Harte-Hanks as of December 31,
1995 and 1994 and for each of the years in the three-year period ended December
31, 1995, have been incorporated by reference in this Joint Proxy
Statement / Prospectus and Registration Statement in reliance upon the report of
KPMG Peat Marwick LLP, independent certified public accountants incorporated by
reference herein, and upon the authority of said firm as experts in accounting
and auditing.
 
     The financial statements of DiMark at February 28, 1995 and 1994, and for
each of the three years in the period ended February 28, 1995 incorporated by
reference in this Joint Proxy Statement / Prospectus have been audited by Arthur
Andersen LLP, independent public accountants, as indicated in their report with
respect thereto and are included herein in reliance upon said firm as experts in
giving said reports.
 
                              INDEPENDENT AUDITORS
 
     KPMG Peat Marwick LLP, independent certified public accountants, has been
selected by the Board of Directors as Harte-Hanks' independent auditor for the
fiscal year 1996. Representatives of KPMG Peat Marwick LLP, who were also
Harte-Hanks' independent auditors for the year 1995, are expected to be present
at the Annual Meeting. They will have the opportunity to make a statement if
they desire to do so and will be available to respond to appropriate questions.
 
                 STOCKHOLDER PROPOSALS FOR 1997 ANNUAL MEETING
 
     Any proposals that stockholders of Harte-Hanks desire to have presented at
the 1997 Annual Meeting of Stockholders must be received by Harte-Hanks at its
principal executive offices no later than December 26, 1996 for inclusion in
Harte-Hanks' 1997 proxy materials.
 
                         INDEX TO FINANCIAL STATEMENTS
 
HARTE-HANKS COMMUNICATIONS, INC.
 
     The consolidated audited financial statements of Harte-Hanks for the
three-year period ended December 31, 1995 are set forth in the Harte-Hanks
Annual Report to Stockholders and are hereby incorporated by reference.
 
DIMARK, INC.
 
     The consolidated audited financial statements of DiMark for the three-year
period ended February 28, 1995, and the first three quarters of fiscal 1996 are
set forth in the DiMark Annual Report on Form 10-K and Quarterly Reports on Form
10-Q for the quarters ended May 31, 1995, August 31, 1995 and November 30, 1995,
respectively, and are hereby incorporated by reference.
 
                                       71
<PAGE>   82
 
                                                                      APPENDIX A
 
                          AGREEMENT AND PLAN OF MERGER
 
                                  BY AND AMONG
 
                        HARTE-HANKS COMMUNICATIONS, INC.
 
                                      AND
 
                             HHD ACQUISITION CORP.
 
                                      AND
 
                                  DIMARK, INC.
<PAGE>   83
 
                               TABLE OF CONTENTS
 
<TABLE>
<S>             <C>                                                                       <C>
                                          ARTICLE I
                                         THE MERGER
SECTION 1.01.   The Merger..............................................................    1
SECTION 1.02.   Closing; Closing Date; Effective Time...................................    1
SECTION 1.03.   Effect of the Merger....................................................    2
SECTION 1.04.   Certificate of Incorporation; Bylaws....................................    2
SECTION 1.05.   Directors and Officers..................................................    2
                                         ARTICLE II
                     CONVERSION OF SECURITIES; EXCHANGE OF CERTIFICATES
SECTION 2.01.   Merger Consideration; Conversion and Cancellation of Securities.........    2
SECTION 2.02.   Exchange and Surrender of Certificates..................................    3
                                         ARTICLE III
                        REPRESENTATIONS AND WARRANTIES OF THE COMPANY
SECTION 3.01.   Organization and Qualification; Subsidiaries............................    4
SECTION 3.02.   Charter and Bylaws......................................................    4
SECTION 3.03.   Capitalization..........................................................    4
SECTION 3.04.   Authority...............................................................    5
SECTION 3.05.   No Conflict; Required Filings and Consents..............................    6
SECTION 3.06.   Permits; Compliance.....................................................    6
SECTION 3.07.   SEC Reports; Financial Statements.......................................    6
SECTION 3.08.   Absence of Certain Changes or Events....................................    7
SECTION 3.09.   Absence of Litigation...................................................    8
SECTION 3.10.   Employee Benefit Plans; Labor Matters...................................    8
SECTION 3.11.   Taxes...................................................................    9
SECTION 3.12.   Tax Matters; Pooling....................................................   11
SECTION 3.13.   Affiliates..............................................................   11
SECTION 3.14.   Certain Business Practices..............................................   12
SECTION 3.15.   Environmental Matters...................................................   12
SECTION 3.16.   Vote Required...........................................................   13
SECTION 3.17.   Brokers.................................................................   13
SECTION 3.18.   Insurance...............................................................   13
SECTION 3.19.   Properties..............................................................   13
SECTION 3.20.   Certain Contracts and Restrictions......................................   13
SECTION 3.21.   Information Supplied....................................................   13
SECTION 3.22.   Opinion of Financial Advisor............................................   13
SECTION 3.23.   Pooling Letter..........................................................   13
                                         ARTICLE IV
                          REPRESENTATIONS AND WARRANTIES OF PARENT
SECTION 4.01.   Organization and Qualification..........................................   14
SECTION 4.02.   Charter and Bylaws......................................................   14
SECTION 4.03.   Capitalization..........................................................   14
SECTION 4.04.   Authority...............................................................   15
SECTION 4.05.   No Conflict; Required Filings and Consents..............................   15
SECTION 4.06.   Permits; Compliance.....................................................   15
</TABLE>
 
                                        i
<PAGE>   84
 
<TABLE>
<S>             <C>                                                                       <C>
SECTION 4.07.   SEC Reports; Financial Statements.......................................   15
SECTION 4.08.   Absence of Certain Changes or Events....................................   16
SECTION 4.09.   Absence of Litigation...................................................   16
SECTION 4.10.   Taxes...................................................................   16
SECTION 4.11.   Tax Matters; Pooling....................................................   17
SECTION 4.12.   Affiliates..............................................................   17
SECTION 4.13.   Certain Business Practices..............................................   17
SECTION 4.14.   Environmental Matters...................................................   17
SECTION 4.15.   Vote Required...........................................................   17
SECTION 4.16.   Brokers.................................................................   18
SECTION 4.17.   Insurance...............................................................   18
SECTION 4.18.   Properties..............................................................   18
SECTION 4.19.   Information Supplied....................................................   18
SECTION 4.20.   Opinion of Financial Advisor............................................   18
SECTION 4.21.   Pooling Letter..........................................................   18
                                          ARTICLE V
                                          COVENANTS
SECTION 5.01.   Affirmative Covenants of the Company....................................   18
SECTION 5.02.   Negative Covenants of the Company.......................................   19
SECTION 5.03.   Affirmative and Negative Covenants of Parent............................   21
SECTION 5.04.   Access and Information..................................................   22
                                         ARTICLE VI
                                    ADDITIONAL AGREEMENTS
SECTION 6.01.   Meetings of Stockholders................................................   22
SECTION 6.02.   Registration Statement; Joint Proxy Statement/Prospectus................   23
SECTION 6.03.   Appropriate Action; Consents; Filings...................................   24
SECTION 6.04.   Affiliates; Pooling; Tax Treatment......................................   25
SECTION 6.05.   Public Announcements....................................................   26
SECTION 6.06.   NYSE Listing............................................................   26
SECTION 6.07.   Comfort Letters.........................................................   26
SECTION 6.08.   Stock Option Plans......................................................   26
SECTION 6.09.   Warrants................................................................   27
SECTION 6.10.   Merger Sub..............................................................   27
SECTION 6.11.   Indemnification.........................................................   27
                                         ARTICLE VII
                                     CLOSING CONDITIONS
SECTION 7.01.   Conditions to Obligations of Each Party Under This Agreement............   27
SECTION 7.02.   Additional Conditions to Obligations of the Parent Companies............   28
SECTION 7.03.   Additional Conditions to Obligations of the Company.....................   29
                                        ARTICLE VIII
                              TERMINATION, AMENDMENT AND WAIVER
SECTION 8.01.   Termination.............................................................   30
SECTION 8.02.   Effect of Termination...................................................   31
SECTION 8.03.   Amendment...............................................................   32
SECTION 8.04.   Waiver..................................................................   32
SECTION 8.05.   Fees, Expenses and Other Payments.......................................   32
</TABLE>
 
                                       ii
<PAGE>   85
 
<TABLE>
<S>             <C>                                                                       <C>
                                         ARTICLE IX
                                     GENERAL PROVISIONS
SECTION 9.01.   Effectiveness of Representations, Warranties and Agreements.............   33
SECTION 9.02.   Notices.................................................................   33
SECTION 9.03.   Certain Definitions.....................................................   34
SECTION 9.04.   Headings................................................................   35
SECTION 9.05.   Severability............................................................   35
SECTION 9.06.   Entire Agreement........................................................   35
SECTION 9.07.   Assignment..............................................................   36
SECTION 9.08.   Parties in Interest.....................................................   36
SECTION 9.09.   Specific Performance....................................................   36
SECTION 9.10.   Failure or Indulgence Not Waiver; Remedies Cumulative...................   36
SECTION 9.11.   Governing Law...........................................................   36
SECTION 9.12.   Registration Rights.....................................................   36
SECTION 9.13.   Counterparts............................................................   41
SECTION 9.14.   Irrevocable Proxy.......................................................   41
EXHIBITS
Exhibit A       Company Affiliate's Agreement
Exhibit B       Parent Affiliate's Agreement
Exhibit C       Irrevocable Proxy of Certain Stockholders of the Company
Exhibit D       Irrevocable Proxy of Certain Stockholders of Parent
Exhibit E       Opinion of Company Counsel
Exhibit F       Opinion of Parent Counsel
</TABLE>
 
                                       iii
<PAGE>   86
 
                          AGREEMENT AND PLAN OF MERGER
 
     THIS AGREEMENT AND PLAN OF MERGER, dated as of February 4, 1996 (this
"Agreement"), is by and among Harte-Hanks Communications, Inc., a Delaware
corporation ("Parent"), HHD Acquisition Corp., a New Jersey corporation and
wholly owned subsidiary of Parent ("Merger Sub"), and DiMark, Inc., a New Jersey
corporation (the "Company"). Parent and Merger Sub are sometimes referred to
herein as the "Parent Companies."
 
     WHEREAS, Merger Sub, upon the terms and subject to the conditions of this
Agreement and in accordance with the Business Corporation Act of the State of
New Jersey ("New Jersey Law"), will merge with and into the Company (the
"Merger"), and pursuant thereto, the issued and outstanding shares of common
stock, no par value, of the Company ("the Company Common Stock") not owned
directly or indirectly by the Company or the Parent Companies or their
respective subsidiaries will be converted into the right to receive shares of
common stock, $1.00 par value, of Parent (the "Parent Common Stock"), as set
forth herein;
 
     WHEREAS, the Board of Directors of the Company has determined that the
Merger is fair to, and in the best interests of, the Company and its
stockholders and has approved and adopted this Agreement and the transactions
contemplated hereby;
 
     WHEREAS, the Board of Directors of Parent has determined that the Merger is
fair to, and in the best interests of, Parent and its stockholders and has
approved and adopted this Agreement and the transactions contemplated hereby;
 
     WHEREAS, the Board of Directors of Merger Sub has approved and adopted this
Agreement and Parent, as the sole stockholder of Merger Sub, has approved and
adopted this Agreement;
 
     WHEREAS, for federal income tax purposes, it is intended that the Merger
qualify as a reorganization under the provisions of Section 368(a) of the United
States Internal Revenue Code of 1986, as amended (the "Code"); and
 
     WHEREAS, the Merger is intended to be treated as a "pooling of interests"
for financial accounting purposes;
 
     NOW, THEREFORE, in consideration of the foregoing and the respective
representations, warranties, covenants and agreements set forth in this
Agreement, the parties hereto agree as follows:
 
                                   ARTICLE I
 
                                   THE MERGER
 
     SECTION 1.01.  The Merger.  Upon the terms and subject to the conditions
set forth in this Agreement, and in accordance with New Jersey Law, at the
Effective Time (as defined in Section 1.02 of this Agreement), Merger Sub shall
be merged with and into the Company. As a result of the Merger, the separate
corporate existence of Merger Sub shall cease and the Company shall continue as
the surviving corporation of the Merger (the "Surviving Corporation"). Certain
terms used in this Agreement are defined in Section 9.03 hereof.
 
     SECTION 1.02.  Closing; Closing Date; Effective Time.  Unless this
Agreement shall have been terminated pursuant to Section 8.01, and subject to
the satisfaction or waiver of the conditions set forth in Article VII, the
consummation of the Merger and the closing of the transactions contemplated by
this Agreement (the "Closing") shall take place at the offices of Hughes & Luce,
L.L.P., 1717 Main Street, Dallas, Texas as soon as practicable (but in any event
within two business days) after the satisfaction or waiver of the conditions set
forth in Article VII, or at such other date, time and place as Parent and the
Company may agree; provided, that the conditions set forth in Article VII shall
have been satisfied or waived at or prior to such time. The date on which the
Closing takes place is referred to herein as the "Closing Date". As promptly as
practicable on the Closing Date, the parties hereto shall cause the Merger to be
consummated by filing a certificate of merger with the Secretary of State of the
State of New Jersey, in such form as
 
                                       A-1
<PAGE>   87
 
required by, and executed in accordance with the relevant provisions of, New
Jersey Law (the date and time of such filing, or such later date or time agreed
upon by Parent and the Company and set forth therein, being the "Effective
Time"). For all Tax purposes, the Closing shall be effective at the end of the
day on the Closing Date.
 
     SECTION 1.03.  Effect of the Merger.  At the Effective Time, the effect of
the Merger shall be as provided in the applicable provisions of New Jersey Law.
 
     SECTION 1.04.  Certificate of Incorporation; Bylaws.  At the Effective
Time, the certificate of incorporation of the Company, as in effect immediately
prior to the Effective Time, shall be the certificate of incorporation of the
Surviving Corporation and thereafter shall continue to be its certificate of
incorporation until amended as provided therein and pursuant to New Jersey Law.
The bylaws of the Company, as in effect immediately prior to the Effective Time,
shall be the bylaws of the Surviving Corporation and thereafter shall continue
to be its bylaws until amended as provided therein and pursuant to New Jersey
Law.
 
     SECTION 1.05.  Directors and Officers.  The directors of Merger Sub
immediately prior to the Effective Time shall be the directors of the Surviving
Corporation, each to hold office in accordance with the charter and bylaws of
the Surviving Corporation, and the officers of the Company immediately prior to
the Effective Time shall be the officers of the Surviving Corporation, each to
hold office in accordance with the bylaws of the Surviving Corporation, in each
case until their respective successors are duly elected or appointed and
qualified.
 
                                   ARTICLE II
 
               CONVERSION OF SECURITIES; EXCHANGE OF CERTIFICATES
 
     SECTION 2.01.  Merger Consideration; Conversion and Cancellation of
Securities.  At the Effective Time, by virtue of the Merger and without any
action on the part of the Parent Companies, the Company or their respective
stockholders:
 
          (a) Subject to the other provisions of this Article II, each share of
     Company Common Stock issued and outstanding immediately prior to the
     Effective Time (excluding any Company Common Stock described in Section
     2.0l (b) of this Agreement) shall be converted into the right to receive
     .656 shares of Parent Common Stock (the "Exchange Ratio"). Notwithstanding
     the foregoing, if between the date of this Agreement and the Effective Time
     the outstanding shares of Parent Common Stock or Company Common Stock shall
     have been changed into a different number of shares or a different class,
     by reason of any stock dividend, subdivision, reclassification,
     recapitalization, split, combination or exchange of shares, the Exchange
     Ratio shall be correspondingly adjusted to reflect such stock dividend,
     subdivision, reclassification, recapitalization, split, combination or
     exchange of shares.
 
          (b) Notwithstanding any provision of this Agreement to the contrary,
     each share of Company Common Stock held in the treasury of the Company and
     each share of Company Common Stock owned by Parent or any direct or
     indirect wholly owned subsidiary of Parent or of the Company immediately
     prior to the Effective Time shall be canceled and extinguished without any
     conversion thereof and no payment shall be made with respect thereto.
 
          (c) All shares of the Company Common Stock shall cease to be
     outstanding and shall automatically be canceled and retired, and each
     certificate previously evidencing the Company Common Stock outstanding
     immediately prior to the Effective Time (other than Company Common Stock
     described in Section 2.01(b) of this Agreement) ("Converted Shares") shall
     thereafter represent the right to receive, subject to Section 2.02(e) of
     this Agreement, that number of shares of Parent Common Stock determined
     pursuant to the Exchange Ratio and, if applicable, cash pursuant to Section
     2.02(e) of this Agreement (the "Merger Consideration"). The holders of
     certificates previously evidencing Converted Shares shall cease to have any
     rights with respect to such Converted Shares except as otherwise provided
     herein or by law. Such certificates previously evidencing Converted Shares
     shall be exchanged for certificates evidencing whole shares of Parent
     Common Stock upon the surrender of such Certificates in
 
                                       A-2
<PAGE>   88
 
     accordance with the provisions of Section 2.02 of this Agreement, without
     interest. No fractional shares of Parent Common Stock shall be issued in
     connection with the Merger and, in lieu thereof, a cash payment shall be
     made pursuant to Section 2.02(e) of this Agreement.
 
          (d) Each share of common stock, par value $1.00 per share, of Merger
     Sub issued and outstanding immediately prior to the Effective Time shall be
     converted into one share of common stock, par value $1.00 per share, of the
     Surviving Corporation.
 
     SECTION 2.02.  Exchange and Surrender of Certificates.  (a) As soon as
practicable after the Effective Time, each holder of a certificate previously
evidencing Converted Shares shall be entitled, upon surrender thereof to Parent
or its transfer agent (as specified in the letter of transmittal described in
Section 2.02 (c)), to receive in exchange therefor a certificate or certificates
representing the number of whole shares of Parent Common Stock into which the
Converted Shares so surrendered shall have been converted as aforesaid, in such
denominations and registered in such names as such holder may request. Each
holder of Converted Shares who would otherwise be entitled to a fraction of a
share of Parent Common Stock shall, upon surrender of the certificates
representing such shares held by such holder as aforesaid, be paid an amount in
cash in accordance with the provisions of Section 2.02(e). Until so surrendered
and exchanged, each certificate previously evidencing Converted Shares shall
represent solely the right to receive Parent Common Stock and cash in lieu of
fractional shares. Unless and until any such certificates shall be so
surrendered and exchanged, no dividends or other distributions payable to the
holders of record of Parent Common Stock as of any time on or after the
Effective Time shall be paid to the holders of such certificates previously
evidencing Converted Shares; provided, however, that, upon any such surrender
and exchange of such certificates, there shall be paid to the record holders of
the certificates issued and exchanged therefor (i) the amount, without interest
thereon, of dividends and other distributions, if any, with a record date on or
after the Effective Time theretofore paid with respect to such whole shares of
Parent Common Stock, and (ii) at the appropriate payment date, the amount of
dividends or other distributions, if any, with a record date on or after the
Effective Time but prior to surrender and a payment date occurring after
surrender, payable with respect to such whole shares of Parent Common Stock.
Notwithstanding the foregoing, no party hereto (or Parent's transfer agent)
shall be liable to any former holder of Converted Shares for any cash, Parent
Common Stock or dividends or distributions thereon delivered to a public
official pursuant to applicable abandoned property, escheat or similar law.
 
     (b) All shares of Parent Common Stock issued upon the surrender for
exchange of certificates previously representing Converted Shares in accordance
with the terms hereof (including any cash paid pursuant to Section 2.02 (e))
shall be deemed to have been issued in full satisfaction of all rights
pertaining to such Converted Shares. At and after the Effective Time, there
shall be no further registration of transfers on the stock transfer books of the
Surviving Corporation of Company Common Stock that was outstanding immediately
prior to the Effective Time. If, after the Effective Time, certificates which
previously evidenced Converted Shares are presented to the Surviving Corporation
for any reason, they shall be canceled and exchanged as provided in this Article
II.
 
     (c) As promptly as practicable after the Effective Time, Parent will send
or cause to be sent to each record holder of Company Common Stock at the
Effective Time a letter of transmittal and other appropriate materials for use
in surrendering certificates as contemplated hereby.
 
     (d) If any certificate for shares of Parent Common Stock is to be issued in
a name other than that in which the certificate surrendered in exchange therefor
is registered, it shall be a condition of the issuance thereof that the
certificate so surrendered shall be properly endorsed, with signatures
guaranteed, and otherwise in proper form for transfer and that the person
requesting such exchange shall have paid to Parent or its transfer agent any
transfer or other taxes required by reason of the issuance of a certificate for
shares of Parent Common Stock in any name other than that of the registered
holder of the certificate surrendered, or established to the satisfaction of
Parent or its transfer agent that such tax has been paid or is not payable.
 
     (e) No certificates or scrip evidencing fractional shares of Parent Common
Stock shall be issued upon the surrender for exchange of certificates, and such
fractional share interests will not entitle the owner thereof to any rights of a
stockholder of Parent. In lieu of any such fractional shares, each holder of a
certificate
 
                                       A-3
<PAGE>   89
 
previously evidencing Converted Shares, upon surrender of such certificate for
exchange pursuant to this Article II, shall be paid an amount in cash (without
interest), rounded to the nearest cent, determined by multiplying (a) the per
share closing price as reported by the Wall Street Journal on the New York Stock
Exchange Composite Tape of Parent Common Stock on the date of the Effective Time
(or, if shares of Parent Common Stock do not trade on the New York Stock
Exchange (the "NYSE") on such date, the first date of trading of Parent Common
Stock on the NYSE after the Effective Time) by (b) the fractional interest to
which such holder would otherwise be entitled (after taking into account all
Converted Shares held of record by such holder at the Effective Time).
 
     (f) Parent shall be entitled to deduct and withhold from the consideration
otherwise payable pursuant to this Agreement to any former holder of Converted
Shares such amounts as Parent (or any affiliate thereof) is required to deduct
and withhold with respect to the making of such payment under the Code, or any
provision of state, local or foreign tax law. To the extent that amounts are so
withheld by Parent, such withheld amounts shall be treated for all purposes of
this Agreement as having been paid to the former holder of the Converted Shares
in respect of which such deduction and withholding was made by Parent.
 
                                  ARTICLE III
 
                 REPRESENTATIONS AND WARRANTIES OF THE COMPANY
 
     Except as otherwise disclosed on the disclosure schedule delivered to
Parent by the Company on the date hereof (the "Company Disclosure Schedule") the
Company hereby represents and warrants to the Parent Companies that:
 
     SECTION 3.01.  Organization and Qualification; Subsidiaries.  Each of the
Company and its subsidiaries is a corporation duly organized, validly existing
and in good standing under the laws of the jurisdiction of its incorporation or
organization, has all requisite power and authority to own, lease and operate
its properties and to carry on its business as it is now being conducted and is
duly qualified and in good standing to do business in each jurisdiction in which
the nature of the business conducted by it or the ownership or leasing of its
properties makes such qualification necessary, other than where the failure to
be so duly qualified and in good standing would not have a Company Material
Adverse Effect. The term "Company Material Adverse Effect" as used in this
Agreement shall mean any change or effect that, individually or when taken
together with all other such changes or effects, would be materially adverse to
the business, operations, assets, financial condition, results of operations or
prospects of the Company and its subsidiaries, taken as a whole. Schedule 3.01
of the Company Disclosure Schedule sets forth, as of the date of this Agreement,
a true and complete list of all the Company's directly or indirectly owned
subsidiaries, together with the jurisdiction of incorporation or organization of
each subsidiary and the percentage of each subsidiary's outstanding capital
stock or other equity interests owned by the Company or another subsidiary of
the Company. Except as set forth on Schedule 3.01, neither the Company nor any
of its subsidiaries owns an equity interest in any other partnership or joint
venture arrangement or other business entity.
 
     SECTION 3.02.  Charter and Bylaws.  The Company has heretofore furnished to
Parent complete and correct copies of the charter and the bylaws or the
equivalent organizational documents, in each case as amended or restated, of the
Company and each of its subsidiaries. Neither the Company nor any of its
subsidiaries is in violation of any of the provisions of its charter or bylaws
(or equivalent organizational documents).
 
     SECTION 3.03.  Capitalization.  (a) The authorized capital stock of the
Company consists of (i) 20,000,000 shares of Company Common Stock, of which as
of January 23, 1996 (1) 9,209,188 shares were issued and outstanding, (2) 62,500
shares were held in treasury by the Company, (3) 2,343,332 shares were reserved
for future issuance pursuant to outstanding stock options ("Stock Options")
granted pursuant to the Equity Plan for Directors or the Amended and Restated
1986 Employee Stock Option Plan (collectively, the "Option Plans" and
individually, an "Option Plan"), (4) 250,000 shares were reserved for issuance
upon exercise of certain outstanding warrants, and (5) approximately 440,658
shares were reserved for issuance pursuant to earnouts; and (ii) 2,000,000
shares of preferred stock, par value $.10 per share (the "Company
 
                                       A-4
<PAGE>   90
 
Preferred Stock"), of which no shares are issued and outstanding. Except as
described in this Section 3.03 or in Schedule 3.03(a) of the Company Disclosure
Schedule, as of the date of this Agreement, no shares of capital stock of the
Company are reserved for any purpose. Except as set forth on Schedule 3.03(a)
each of the outstanding shares of capital stock of the Company and its
subsidiaries is duly authorized, validly issued, and fully paid and
nonassessable, and has not been issued in violation of (nor are any of the
authorized shares of capital stock of the Company and its subsidiaries subject
to) any preemptive or similar rights created by statute, the charter or bylaws
(or the equivalent organizational documents) of the Company or any of its
subsidiaries, or any agreement to which the Company or any of its subsidiaries
is a party or bound, and such outstanding shares or other equity interests owned
by the Company or a subsidiary of the Company are owned free and clear of all
security interests, liens, claims, pledges, agreements, limitations on the
Company's or such subsidiary's voting rights, charges or other encumbrances of
any nature whatsoever.
 
     (b) Except as set forth in Section 3.03(a) above or in Schedule 3.03(b) (i)
to the Company Disclosure Schedule, there are no options, warrants or other
rights, agreements, arrangements or commitments of any character to which the
Company or any of its subsidiaries is a party relating to the issued or unissued
capital stock of the Company or any of its subsidiaries or obligating the
Company or any of its subsidiaries to grant, issue or sell any shares of the
capital stock of the Company or any of its subsidiaries, by sale, lease, license
or otherwise. Except as set forth in Schedule 3.03(b)(ii) to the Company
Disclosure Schedule, there are no obligations, contingent or otherwise, of the
Company or any of its subsidiaries to (A) repurchase, redeem or otherwise
acquire any shares of the Company Common Stock or other capital stock of the
Company, or the capital stock or other equity interests of any subsidiary of the
Company; or (B) (other than advances to subsidiaries in the ordinary course of
business) provide material funds to, or make any material investment in (in the
form of a loan, capital contribution or otherwise), or provide any guarantee
with respect to the obligations of, any subsidiary of the Company or any other
person. Except as described in Schedule 3.03(b)(iii) to the Company Disclosure
Schedule, neither the Company nor any of its subsidiaries (x) directly or
indirectly owns, (y) has agreed to purchase or otherwise acquire or (z) holds
any interest convertible into or exchangeable or exercisable for, 5% or more of
the capital stock of any corporation, partnership, joint venture or other
business association or entity (other than the subsidiaries of the Company set
forth in Schedule 3.01 of the Company Disclosure Schedule). Except as set forth
in Schedule 3.03(b)(iv) of the Company Disclosure Schedule and except for any
agreements, arrangements or commitments between the Company and its subsidiaries
or between such subsidiaries, there are no agreements, arrangements or
commitments of any character (contingent or otherwise) pursuant to which any
person is or may be entitled to receive any payment based on the revenues or
earnings, or calculated in accordance therewith, of the Company or any of its
subsidiaries. There are no voting trusts, proxies or other agreements or
understandings to which the Company or any of its subsidiaries is a party or by
which the Company or any of its subsidiaries is bound with respect to the voting
of any shares of capital stock of the Company or any of its subsidiaries.
 
     (c) The Company has delivered to Parent complete and correct copies of (i)
each of the Option Plans and the forms of Stock Options issued pursuant to each
such Option Plan, including all amendments thereto and (ii) all Stock Options
which are not in the respective forms thereof provided under clause (i) above.
Schedule 3.03(c) to the Company Disclosure Schedule sets forth a complete and
correct list of all outstanding Stock Options, including any not granted
pursuant to the Option Plans, setting forth as of the date hereof (i) the number
and type of Stock Options outstanding, specifying the Option Plan under which
such Stock Options were issued, (ii) the exercise price of each outstanding
Stock Option, (iii) the number of Stock Options exercisable, and (iv) assuming
no amendment or waiver of the terms thereof, the number of Stock Options which
will become exercisable on account of the Merger or any other transaction
contemplated hereby.
 
     SECTION 3.04.  Authority.  The Company has all requisite corporate power
and authority to execute and deliver this Agreement, to perform its obligations
hereunder and to consummate the transactions contemplated hereby (subject to,
with respect to the Merger, the adoption of this Agreement by the stockholders
of the Company as described in Section 3.16 hereof). The execution and delivery
of this Agreement by the Company and the consummation by the Company of the
transactions contemplated hereby
 
                                       A-5
<PAGE>   91
 
have been duly authorized by all necessary corporate action and no other
corporate proceedings on the part of the Company are necessary to authorize this
Agreement or to consummate the transactions contemplated hereby (subject to,
with respect to the Merger, the adoption of this Agreement by the stockholders
of the Company as described in Section 3.16 hereof). This Agreement has been
duly executed and delivered by the Company and, assuming the due authorization,
execution and delivery thereof by the Parent Companies, constitutes the legal,
valid and binding obligation of the Company.
 
     SECTION 3.05.  No Conflict; Required Filings and Consents.  (a) The
execution and delivery of this Agreement by the Company does not, and the
consummation of the transactions contemplated hereby will not (i) conflict with
or violate the charter or bylaws, or the equivalent organizational documents, in
each case as amended or restated, of the Company or any of its subsidiaries,
(ii) conflict with or violate any material federal, state, foreign or local law,
statute, ordinance, rule, regulation, order, judgment or decree (collectively,
"Laws") applicable to the Company or any of its subsidiaries or by which any of
their respective properties is bound or subject or (iii) except as set forth on
Schedule 3.05 to the Company Disclosure Schedule, result in any breach of or
constitute a default (or an event that with notice or lapse of time or both
would become a default) under, or give to others any rights of termination,
amendment, acceleration or cancellation of, or require payment under, or result
in the creation of a lien or encumbrance on any of the properties or assets of
the Company or any of its subsidiaries pursuant to, any material note, bond,
mortgage, indenture, contract, agreement, lease, license, permit, franchise or
other instrument or obligation to which the Company or any of its subsidiaries
is a party or by or to which the Company or any of its subsidiaries or any of
their respective properties is bound or subject. The Board of Directors of the
Company has taken all actions necessary under New Jersey law, including
approving the transactions contemplated by this Agreement and taking appropriate
actions under the New Jersey Stockholder Protection Act, to ensure that
restrictions on business combinations set forth in the New Jersey Stockholder
Protection Act do not, and will not apply with respect or as a result of the
transactions contemplated by this Agreement.
 
     (b) The execution and delivery of this Agreement by the Company does not,
and consummation of the transactions contemplated hereby will not, require the
Company to obtain any consent, license, permit, approval, waiver, authorization
or order of, or to make any filing with or notification to, any governmental or
regulatory authority, domestic or foreign (collectively, "Governmental
Entities"), except for applicable requirements, if any, of the Securities Act of
1933, as amended (the "Securities Act"), and the Securities Exchange Act of
1934, as amended (the "Exchange Act"), state securities or blue sky laws ("Blue
Sky Laws"), and the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as
amended (the "HSR Act"), and the filing and recordation of appropriate merger
documents as required by New Jersey Law, and applicable requirements, if any, of
the Code and state and local tax laws, and where failure to obtain such
consents, approvals, authorizations or permits, or to make such filings or
notifications, would not prevent or delay consummation of any of the
transactions contemplated hereby in any material respect, or otherwise prevent
the Company from performing its obligations under this Agreement in any material
respect, and would not, individually or in the aggregate, have a Company
Material Adverse Effect.
 
     SECTION 3.06.  Permits; Compliance.  To the knowledge of the Company, each
of the Company and its subsidiaries is in possession of all material franchises,
grants, authorizations, licenses, permits, easements, variances, exemptions,
consents, certificates, approvals and orders necessary to own, lease and operate
its properties and to carry on its business as it is now being conducted
(collectively, the "Company Permits"), and there is no action, proceeding or, to
the knowledge of the Company investigation pending or threatened regarding
suspension or cancellation of any of the Company Permits. Neither the Company
nor any of its subsidiaries is in material conflict with, or in material default
or violation of (a) any Law applicable to the Company or any of its subsidiaries
or by or to which any of their respective properties is bound or subject or (b)
any of the Company Permits. Since February 28, 1995, neither the Company nor any
of its subsidiaries has received from any Governmental Entity any written
notification with respect to possible material conflicts, defaults or violations
of Laws.
 
     SECTION 3.07.  SEC Reports; Financial Statements.  (a) Since February 28,
1993, the Company and its subsidiaries have filed all forms, reports, statements
and other documents required to be filed with the Securities and Exchange
Commission (the "SEC") including, without limitation, (l) all Annual Reports on
 
                                       A-6
<PAGE>   92
 
Form 10-K, (2) all Quarterly Reports on Form 10-Q, (3) all proxy statements
relating to meetings of stockholders (whether annual or special), and (4) all
Current Reports on Form 8-K (collectively referred to as the "Company SEC
Reports"). The Company SEC Reports, including all Company SEC Reports filed
after the date of this Agreement and prior to the Effective Time, (i) were or
will be prepared in all material respects in accordance with the requirements as
to form of the Securities Act, Exchange Act and the rules and regulations
thereunder, and (ii) did not at the time they were filed or will not at the time
they are filed, contain any untrue statement of material fact or omit to state a
material fact required to be stated therein or necessary in order to make the
statements therein, in the light of the circumstances under which they were
made, not misleading.
 
     (b) Each of the consolidated financial statements (including, in each case,
any related notes thereto) and each of the financial statements (including any
related notes thereto) relating to subsidiaries of the Company which are not
otherwise contained in the consolidated financial statements filed in the
Company SEC Reports prior to the Effective Time (i) have been or will be
prepared in accordance with the published rules and regulations of the SEC and
generally accepted accounting principles applied on a consistent basis
throughout the periods involved (except (A) to the extent required by changes in
generally accepted accounting principles and (B) with respect to the Company SEC
Reports filed prior to the date of this Agreement, as may be indicated in the
notes thereto) and (ii) fairly present or will fairly present the financial
position of the Company and its subsidiaries (as applicable, on a consolidated
basis) as of the respective dates thereof and the results of operations and cash
flows (as applicable, on a consolidated basis) for the periods indicated
(including reasonable estimates of normal and recurring year-end adjustments),
except that (x) any unaudited interim financial statements were or will be
subject to normal and recurring year-end adjustments and (y) any pro forma
financial information contained in such financial statements is not necessarily
indicative of the financial position of the Company and its subsidiaries as of
the respective dates thereof and the results of operations and cash flows for
the periods indicated.
 
     SECTION 3.08.  Absence of Certain Changes or Events.  Except as disclosed
in the Company SEC Reports filed prior to the date of this Agreement or as
contemplated by this Agreement or as set forth in Schedule 3.08 of the Company
Disclosure Schedule, since November 30, 1995 the Company and its subsidiaries
have conducted their respective businesses only in the ordinary course and in a
manner consistent with past practice and there has not been: (i) any material
damage, destruction or loss (whether or not covered by insurance) with respect
to any material assets of the Company or any of its subsidiaries; (ii) any
material change by the Company or its subsidiaries in their accounting methods,
principles or practices; (iii) except for dividends by a subsidiary of the
Company to the Company or another subsidiary of the Company, any declaration,
setting aside or payment of any dividends or distributions in respect of shares
of the Company Common Stock (other than a 5:4 stock dividend paid on May 15,
1995) or the shares of stock of, or other equity interests in, any subsidiary of
the Company, or any redemption, purchase or other acquisition by the Company or
any of its subsidiaries of any of the Company's securities or any of the
securities of any subsidiary of the Company; (iv) any increase in the benefits
under, or the establishment or amendment of, any bonus, insurance, severance,
deferred compensation, pension, retirement, profit sharing, stock option
(including, without limitation, the granting of stock options, stock
appreciation rights, performance awards, or restricted stock awards), stock
purchase or other employee benefit plan, or any increase in the compensation
payable or to become payable to directors, officers or employees of the Company
or its subsidiaries, except for (A) increase in salaries or wages payable or to
become payable in the ordinary course of business and consistent with past
practice or (B) the granting of stock options pursuant to the Option Plans in
the ordinary course of business to employees of the Company or its subsidiaries
who are not directors or executive officers of the Company; (v) any revaluation
by the Company or any of its subsidiaries of any of their assets, including the
writing down of the value of inventory or the writing down or off of notes or
accounts receivable, other than in the ordinary course of business and
consistent with past practices; (vi) any entry by the Company or any of its
subsidiaries into any commitment or transaction material to the Company and its
subsidiaries, taken as a whole (other than this Agreement and the transactions
contemplated hereby); (vii) any material increase in indebtedness for borrowed
money; or (viii) any Company Material Adverse Effect.
 
                                       A-7
<PAGE>   93
 
     SECTION 3.09.  Absence of Litigation.  Except as set forth in Schedule 3.09
of the Company Disclosure Schedule, there is no claim, action, suit, litigation,
proceeding, arbitration or, to the knowledge of the Company, investigation of
any kind, at law or in equity (including actions or proceedings seeking
injunctive relief), pending or, to the knowledge of the Company, threatened
against the Company or any of its subsidiaries or any properties or rights of
the Company or any of its subsidiaries (except for claims, actions, suits,
litigation, proceedings, arbitrations or investigations which could not
reasonably be expected to have a Company Material Adverse Effect), and neither
the Company nor any of its subsidiaries is subject to any continuing order of,
consent decree, settlement agreement or other similar written agreement with,
or, to the knowledge of the Company, continuing investigation by, any
Governmental Entity, or any judgment, order, writ, injunction, decree or award
of any Government Entity or arbitrator, including, without limitation, cease-
and-desist or other orders.
 
     SECTION 3.10.  Employee Benefit Plans; Labor Matters.  (a) Set forth in
Schedule 3.10(a) to the Company Disclosure Schedule is a complete and correct
list of all "employee benefit plans" (as defined in the Employee Retirement
Income Security Act of 1974, as amended ("ERISA")), all plans or policies
providing for "fringe benefits" (including but not limited to vacation, paid
holidays, personal leave, employee discount, educational benefit or similar
programs), and each other bonus, incentive compensation, deferred compensation,
profit sharing, stock, severance, retirement, health, life, disability, group
insurance, employment, stock option, stock purchase, stock appreciation right,
supplemental unemployment, layoff, consulting, or any other similar plan,
agreement, policy or understanding (whether written or oral, qualified or
nonqualified, currently effective or terminated), and any trust, escrow or other
agreement related thereto, which (a) is or has been established, maintained or
contributed to by the Company or any ERISA Affiliate or with respect to which
the Company or any ERISA Affiliate has any liability, or (b) provides benefits,
or describes policies or procedures applicable, to any officer, employee,
director, former officer, former employee or former director of the Company or
any ERISA Affiliate, or any dependent thereof, regardless of whether funded
(each, an "Employee Plan," and collectively, the "Employee Plans").
 
     (b) To the Company's knowledge, no written or oral representations have
been made to any employee or officer or former employee or officer of the
Company or its subsidiaries promising or guaranteeing any coverage under any
employee welfare plan for any period of time beyond the end of the current plan
year (except to the extent of coverage required under Code Section 4980B). The
consummation of the transactions contemplated by this Agreement will not
accelerate the time of payment or vesting, or increase the amount of
compensation (including amounts due under Employee Plans) due to any employee,
officer, former employee or former officer of the Company, or its subsidiaries.
 
     (c) All employees of the Company and its subsidiaries are terminable at the
will of the Company, and neither the Company, nor any present or former
director, or officer, employee or agent of the Company has made any binding
commitments of the Company or any of its subsidiaries, written or verbal, to any
present or former director, officer, agent or employee concerning his term,
condition, benefits or employment other than as set forth in Schedule 3.10(c).
 
     (d) With respect to each Employee Plan, the Company has furnished to Buyer
true, correct and complete copies of (i) the plan documents and summary plan
description; (ii) the most recent determination letter received from the
Internal Revenue Service, if applicable; (iii) the annual reports required to be
filed for the two most recent plan years of each such Employee Plan; (iv) all
related trust agreements, insurance contracts or other funding agreements which
implement such Employee Plan; and (v) all other documents, records or other
materials related thereto reasonably requested by Buyer.
 
     (e) Set forth on Schedule 3.10(e) to the Company Disclosure Schedule is a
complete and correct list of all employee pension benefit plans maintained by
the Company or any ERISA Affiliate; and (b) to the Company's knowledge, each
such plan meets the qualification requirements of the Code in form and
operation, and such plan, and each trust (if any) forming a part thereof, has
received a favorable determination letter from the Internal Revenue Service as
to the qualification under the Code of such plan and the tax-exempt status of
such related trust, and nothing has occurred since the date of such
determination letter that may materially adversely affect the qualification of
such plan or the tax-exempt status of such
 
                                       A-8
<PAGE>   94
 
related trust. All Employee Plans purporting to qualify for special tax
treatment under any provision of the Code, including, without limitation, Code
sec.sec. 79, 105, 106, 125, 127, 129, 132, 422 or 501(c)(9) meet the requirement
of such sections in form and in operation. All reports, returns or filings
required by any government agency have been timely filed in accordance with all
applicable requirements or the Company intends to do so.
 
     (f) No condition exists that would subject the Company, any ERISA Affiliate
or Parent to any excise tax, penalty tax or fine related to any Employee Plan.
 
     (g) There are no agreements which will or may provide payments to any
officer, employee, shareholder, or highly compensated individual which will be
"parachute payments" under Code Section 280G that are nondeductible to the
Company or subject to tax under Code Section 4999 for which the Company or any
ERISA Affiliate would have withholding liability.
 
     (h) There is no Employee Plan that is subject to Part 3 of Title I of ERISA
or Title IV of ERISA; each Employee Plan has been operated in all respects in
compliance with ERISA, the Code and all other applicable laws; none of the
Employee Plans is a "multiple employer plan" or "multiemployer plan" (as
described or defined in ERISA or the Code), nor has the Company or any ERISA
Affiliate ever contributed or been required to contribute to any such plan;
there are no material unfunded liabilities existing under any Employee Plans
other than contributions due in the ordinary course of business, and each
Employee Plan could be terminated as of the Closing Date without any material
liability to the Parent, the Company or any ERISA Affiliate.
 
     (i) There are no actions, suits, claims, audits, or investigations pending
or, to the knowledge of the Company, threatened against, or with respect to, any
of the Employee Plans or their assets; and all contributions required to be made
to the Employee Plans have been made timely or will be timely made as in the
ordinary course of business.
 
     (j) Neither the Company nor any of its subsidiaries is a party to any
collective bargaining or other labor union contract. No collective bargaining
agreement is being negotiated by the Company or any of its subsidiaries. The
Company and its subsidiaries are in compliance with all applicable laws
respecting employment, employment practices and wages and hours. There is no
pending or threatened labor dispute, strike or work stoppage against the Company
or any of its subsidiaries which may interfere with the respective business
activities of the Company or any of its subsidiaries. None of the Company, its
subsidiaries or any of their respective representatives or employees has
committed any unfair labor practices in connection with the operation of the
respective businesses of the Company or its subsidiaries, and there is no
pending or threatened charge or complaint against the Company or any of its
subsidiaries by the National Labor Relations Board or any comparable state
agency.
 
     (k) Neither the Company nor any of its subsidiaries is a party to or is
bound by any severance agreements, programs, policies, plans or arrangements,
whether or not written. Schedule 3.10(k) of the Company Disclosure Schedule sets
forth, and the Company has provided to Parent true and correct copies of, (i)
all employment agreements with officers or employees of the Company or its
subsidiaries; (ii) all agreements with consultants of the Company or its
subsidiaries obligating the Company or any subsidiary to make annual cash
payments in an amount exceeding $50,000; and (iii) all non-competition
agreements with the Company.
 
     (l) Neither the Company nor any of its subsidiaries has amended or taken
any other action with respect to any of the Employee Plans or any of the plans,
programs, agreements, policies or other arrangements described in Section
3.10(d) of this Agreement since February 28, 1995.
 
     SECTION 3.11.  Taxes.  (a) Except for such matters as would not have a
Company Material Adverse Effect, and except as set forth on Schedule 3.11(a) to
the Company Disclosure Schedule, (i) all returns and reports ("Tax Returns") of
or with respect to any Tax which is required to be filed on or before the
Closing Date by or with respect to the Company or any its subsidiaries have been
or will be duly and timely filed, (ii) all items of income, gain, loss,
deduction and credit or other items required to be included in each such Tax
Return have been or will be so included and all information provided in each
such Tax Return is true,
 
                                       A-9
<PAGE>   95
 
correct and complete, (iii) all Taxes which have become or will become due with
respect to the period covered by each such Tax Return have been or will be
timely paid in full, (iv) all withholding Tax requirements imposed on or with
respect to the Company or any of its subsidiaries have been or will be satisfied
in full in all respects, and (v) no penalty, interest or other charge is or will
become due with respect to the late filing of any such Tax Return or late
payment of any such Tax.
 
     (b) All Tax Returns of or with respect to the Company or any of its
subsidiaries, with unexpired or extended statutes of limitations, which have not
been audited by the applicable governmental authority are set forth in Schedule
3.11(b) to the Company Disclosure Schedule.
 
     (c) Except as set forth on Schedule 3.11(c) to the Company Disclosure
Schedule, there is not in force any extension of time with respect to the due
date for the filing of any Tax Return of or with respect to the Company or any
its subsidiaries or any waiver or agreement for any extension of time for the
assessment, collection or payment of any Tax of or with respect to the Company
or any of its subsidiaries.
 
     (d) There are no pending audits, actions, proceedings, investigations,
disputes or claims with respect to or against the Company or any of its
subsidiaries for or with respect to any Taxes, no assessment, deficiency or
adjustment has been assessed or proposed with respect to any Tax Return of or
with respect to the Company or any of its subsidiaries, and there is no
reasonable basis on which any claim for material Taxes can be asserted against
the Company or any of its subsidiaries, other than those disclosed (and to which
are attached true and complete copies of all audit or similar reports) on
Schedule 3.11(d) to the Company Disclosure Schedule or which would not have a
Company Material Adverse Effect.
 
     (e) The total amounts set up as liabilities for current and deferred Taxes
in the financial statements referred to in Section 3.07 of this Agreement are
sufficient to cover in all material respects the payment of all Taxes, whether
or not assessed or disputed, which are, or are hereafter found to be, or to have
been, due by or with respect to the Company and any of its subsidiaries up to
and through the periods covered thereby.
 
     (f) The Company has previously delivered to Parent true and complete copies
of each written Tax allocation or sharing agreement and a true and complete
description of each unwritten Tax allocation or sharing arrangement affecting
the Company or any of its subsidiaries.
 
     (g) Except for statutory liens for current Taxes not yet due, no material
liens for Taxes exist upon the assets of any of the Company or its subsidiaries.
 
     (h) Neither the Company nor any of its subsidiaries will be required to
include any amount in income for any taxable period beginning after February 28,
1995 as a result of a change in accounting method for any taxable period ending
on or before February 28, 1995 or pursuant to any agreement with any Tax
authority with respect to any such taxable period.
 
     (i) Except as set forth on Schedule 3.11(i) to the Company Disclosure
Schedule, none of the property of the Company or any of its subsidiaries is held
in an arrangement for which partnership Tax Returns are being filed, and neither
the Company nor any of its subsidiaries owns any interest in any controlled
foreign corporation (as defined in section 957 of the Code), passive foreign
investment company (as defined in section 1296 of the Code) or other entity the
income of which is required to be included in the income of the Company or such
subsidiary.
 
     (j) Except as set forth on Schedule 3.11 (j) to the Company Disclosure
Schedule, none of the property of the Company or any of its subsidiaries is
subject to a safe-harbor lease (pursuant to section 168(f) (8) of the Internal
Revenue Code of 1954 as in effect after the Economic Recovery Tax Act of 1981
and before the Tax Reform Act of 1986) or is "tax-exempt use property" (within
the meaning of section 168(h) of the Code) or "tax-exempt bond financed
property" (within the meaning of section 168(g) (5) of the Code).
 
     (k) Except as set forth on Schedule 3.11(k) to the Company Disclosure
Schedule, none of the transactions contemplated by this Agreement will result in
any Tax liability or the recognition of any item of income or gain to the
Company or any of its subsidiaries.
 
                                      A-10
<PAGE>   96
 
     (l) Neither the Company nor any of its subsidiaries has made an election
under section 341(f) of the Code.
 
     (m) Neither the Company nor any subsidiary has ever been a member of an
affiliated group of corporations (as defined in Section 1504(a) of the Internal
Revenue Code) other than the group of which the Company is currently the common
parent.
 
     (n) Neither the Company nor any subsidiary is or has ever been subject to
Taxes in any jurisdiction outside the United States.
 
     (o) The Company and each subsidiary will prepare any applicable Tax Reports
for the tax year ending February 29, 1996, in an orderly manner, and Parent
shall be given the opportunity to review any such Tax Returns before they are
filed.
 
     SECTION 3.12.  Tax Matters; Pooling.  (a) Neither the Company nor, to the
knowledge of the Company, any of its affiliates has taken or agreed to take any
action that would prevent the Merger from (a) constituting a reorganization
qualifying under the provisions of Section 368(a) of the Code or (b) being
treated for financial accounting purposes as a "pooling of interests" in
accordance with generally accepted accounting principles and the rules,
regulations and interpretations of the SEC (a "Pooling Transaction").
 
     (b) To the knowledge of the Company, there is no plan or intention by any
stockholder of the Company who owns five percent or more of the Company Common
Stock, and to the best knowledge of the Company there is no plan or intention on
the part of any of the remaining stockholders of the Company Common Stock, to
sell, exchange or otherwise dispose of a number of shares of Parent Common Stock
to be received in the Merger that would reduce the Company stockholders'
ownership of Parent Common Stock to a number of shares having a value, as of the
Effective Time, of less than 50 percent of the value of all of the Company
Common Stock (including shares of the Company Common Stock exchanged for cash in
lieu of fractional shares of Parent Common Stock) outstanding immediately prior
to the Effective Time.
 
     (c) Following the Merger, the Company will hold at least 90 percent of the
fair market value of its net assets and at least 70 percent of the fair market
value of its gross assets held immediately prior to the Merger. For purposes of
this representation, amounts used by the Company to pay Merger expenses and all
redemptions and distributions made by the Company will be included as assets of
the Company immediately prior to the Merger.
 
     (d) The Company and the holders of the Company Common Stock will each pay
their respective expenses, if any, incurred in connection with the Merger.
 
     (e) There is no intercorporate indebtedness existing between the Company
and Parent or between the Company and Merger Sub that was issued, acquired, or
will be settled at a discount.
 
     (f) The Company is not an investment company as defined in Section 368(a)
(2) (F) (iii) and (iv) of the Code.
 
     (g) The Company is not under the jurisdiction of a court in a title 11 or
similar case within the meaning of section 368(a)(3)(A) of the Code.
 
     (h) The total amount of cash to be received by stockholders of the Company
Common Stock in lieu of fractional shares of Parent Common Stock will not exceed
one percent of the total fair market value of the Parent Common Stock (as of the
Effective Time) to be issued in the Merger.
 
     SECTION 3.13.  Affiliates.  Schedule 3.13 to the Company Disclosure
Schedule identifies all persons who, to the knowledge of the Company, may be
deemed to be affiliates of the Company under Rule 145 of the Securities Act,
including, without limitation, all directors and executive officers of the
Company. Concurrently with the execution and delivery of this Agreement, the
Company has delivered to Parent an executed letter agreement, substantially in
the form of Exhibit A hereto, from certain of such persons identified on
Schedule 3.13 to the Company Disclosure Schedule who will receive Parent Common
Stock in exchange for Company Common Stock in the Merger and will deliver to
Parent within ten days after the date of this Agreement an executed letter
agreement, substantially in the form of Exhibit A hereto, from each of the other
 
                                      A-11
<PAGE>   97
 
persons identified on Schedule 3.13 who will receive Parent Common Stock in
exchange for Company Common Stock in the Merger.
 
     SECTION 3.14.  Certain Business Practices.  None of the Company, any of its
subsidiaries or any directors, officers, agents or employees of the Company or
any of its subsidiaries has (i) used any funds for unlawful contributions,
gifts, entertainment or other unlawful expenses relating to political activity,
(ii) made any unlawful payment to foreign or domestic government officials or
employees or to foreign or domestic political parties or campaigns or violated
any provision of the Foreign Corrupt Practices Act of 1977, as amended, or (iii)
made any other unlawful payment.
 
     SECTION 3.15.  Environmental Matters.  Except for matters disclosed in
Schedule 3.15 of the Company Disclosure Schedule and except for matters that
would not result, individually or in the aggregate with all other such matters,
in liability to the Company or any of its subsidiaries in excess of $500,000, to
the knowledge of the Company (i) the properties, operations and activities of
the Company and its subsidiaries are in compliance with all applicable
Environmental Laws; (ii) the Company and its subsidiaries and the properties and
operations of the Company and its subsidiaries are not subject to any existing,
pending or, to the knowledge of the Company, threatened action, suit, claim,
investigation, inquiry or proceeding by or before any governmental authority
under any Environmental Law; (iii) all notices, permits, licenses, or similar
authorizations, if any, required to be obtained or filed by the Company or any
of its subsidiaries under any Environmental Law in connection with any aspect of
the business of the Company or its subsidiaries, including without limitation
those relating to the treatment, storage, disposal or release of a hazardous or
otherwise regulated substance, have been duly obtained or filed and will remain
valid and in effect after the Merger, and the Company and its subsidiaries are
in compliance with the terms and conditions of all such notices, permits,
licenses and similar authorizations; (iv) the Company and its subsidiaries have
satisfied and are currently in compliance with all financial responsibility
requirements applicable to their operations and imposed by any governmental
authority under any Environmental Law, and the Company and its subsidiaries have
not received any notice of noncompliance with any such financial responsibility
requirements; (v) to the Company's knowledge, there are no physical or
environmental conditions existing on any property of the Company or its
subsidiaries or resulting from the Company's or such subsidiaries' operations or
activities, past or present, at any location, that would give rise to any
on-site obligations imposed on the Company or any of its subsidiaries under any
Environmental Laws or that would impact the soil, groundwater, surface water or
human health; (vi) to the Company's knowledge, since the effective date of the
relevant requirements of applicable Environmental Laws and to the extent
required by such applicable Environmental Laws, all hazardous substances
generated by the Company and its subsidiaries have been transported only by
carriers authorized under Environmental Laws to transport such substances and
wastes; and (vii) the Company and its subsidiaries have made available to Parent
all internal and external environmental audits and studies and all
correspondence on substantial environmental matters in the possession of the
Company or its subsidiaries relating to any of the current or former properties
or operations of the Company and its subsidiaries.
 
     For purposes of this Agreement, the term "Environmental Laws" shall mean
any and all laws, statutes, ordinances, rules, regulations, or orders of any
Governmental Entity pertaining to health or the environment currently in effect
in any and all jurisdictions in which the Company and its subsidiaries own
property or conduct business, including without limitation, the Clean Air Act,
as amended, the Comprehensive Environmental, Response, Compensation, and
Liability Act of 1980 ("CERCLA"), as amended, the Federal Water Pollution
Control Act, as amended, the Occupational Safety and Health Act of 1970, as
amended, the Resource Conservation and Recovery Act of 1976 ("RCRA"), as
amended, the Safe Drinking Water Act, as amended, the Toxic Substances Control
Act, as amended, the Hazardous & Solid Waste Amendments Act of 1984, as amended,
the Superfund Amendments and Reauthorization Act of 1986, as amended, any state
laws implementing the foregoing federal laws, and all other environmental
conservation or protection laws. For purposes of this Agreement, the terms
"hazardous substance" and "release" have the meanings specified in CERCLA and
RCRA and shall include petroleum and petroleum products, radon and PCB's, and
the term "disposal" has the meaning specified in RCRA; provided, however, that
to the extent the laws of the state in which the property is located establish a
meaning for "hazardous substance," "release," or "disposal" that is broader than
that specified in either CERCLA or RCRA, such broader meaning shall apply.
 
                                      A-12
<PAGE>   98
 
     SECTION 3.16.  Vote Required.  The only vote of the holders of any class or
series of the Company capital stock necessary to approve the Merger and adopt
this Agreement is the affirmative vote of the holders of a majority of the
outstanding shares of the Company Common Stock voted at the Company Stockholders
Meeting.
 
     SECTION 3.17.  Brokers.  Except as set forth in Schedule 3.17 to the
Company Disclosure Schedule, no broker, finder or investment banker is entitled
to any brokerage, finder's or other fee or commission in connection with the
transactions contemplated by this Agreement based upon arrangements made by or
on behalf of the Company. Prior to the date of this Agreement, the Company has
delivered to Parent a complete and correct copy of all agreements referenced in
Schedule 3.17 to the Company Disclosure Schedule pursuant to which such firm
will be entitled to any payment relating to the transactions contemplated by
this Agreement.
 
     SECTION 3.18.  Insurance.  The Company and each of its subsidiaries are
currently insured, and during each of the past five calendar years have been
insured, for reasonable amounts against such risks as companies engaged in a
similar business would, in accordance with good business practice, customarily
be insured.
 
     SECTION 3.19.  Properties.  Except (i) as set forth in Schedule 3.19 to the
Company Disclosure Schedule, (ii) for liens arising in the ordinary course of
business after the date hereof and (iii) properties and assets disposed of in
the ordinary course of business after November 30, 1995, the Company and its
subsidiaries have good and marketable title, free and clear of all material
liens, to all their material properties and assets, whether tangible or
intangible, real, personal or mixed, reflected in the November 30, 1995
consolidated balance sheet contained in the Company's most recent Annual Report
on Form 10-K as being owned by the Company and its subsidiaries as of the date
thereof. All buildings, and all fixtures, equipment and other property and
assets which are material to its business on a consolidated basis, held under
leases by any of the Company or its subsidiaries are held under valid
instruments enforceable by the Company or its subsidiaries in accordance with
their respective terms. Substantially all of the Company's and its subsidiaries'
equipment in regular use has been reasonably maintained and is in good and
serviceable condition, reasonable wear and tear excepted.
 
     SECTION 3.20.  Certain Contracts and Restrictions.  Schedule 3.20(a) to the
Company Disclosure Schedule lists, as of the date of this Agreement, each
agreement, contract or commitment to which the Company or any of its
subsidiaries is a party or by which the Company or any of its subsidiaries is
bound (i) involving consideration during the previous twelve months in excess of
$500,000, or (ii) which is otherwise material to the financial condition,
results of operations or current or future business or operations of the Company
and its subsidiaries, taken as a whole.
 
     SECTION 3.21.  Information Supplied.  Without limiting any of the
representations and warranties contained herein, no representation or warranty
of the Company herein and no statement by the Company or other information
contained in the Company Disclosure Schedule or any document incorporated
therein by reference or delivered by the Company to Parent pursuant to this
Agreement, as of the date of such representation, warranty, statement or
document, contains any untrue statement of material fact, or omits to state a
material fact necessary in order to make the statements contained therein, in
light of the circumstances under which such statements were made, not
misleading.
 
     SECTION 3.22.  Opinion of Financial Advisor.  The Company has received the
opinion of Alex. Brown & Sons Incorporated to the effect that, as of the date of
delivery of such opinion, the Merger Consideration to be received by the holders
of the Company Common Stock in the Merger is fair, from a financial point of
view, to such holders. The Company will promptly deliver to Parent a true and
complete written copy of such opinion.
 
     SECTION 3.23  Pooling Letter.  The Company has received and delivered to
Parent a letter from its accountants, Arthur Andersen, L.L.P., stating that the
Merger as described in this Agreement shall be treated as a "pooling of
interests" for financial accounting purposes.
 
                                      A-13
<PAGE>   99
 
                                   ARTICLE IV
 
                    REPRESENTATIONS AND WARRANTIES OF PARENT
 
     Except as otherwise disclosed on the disclosure schedule delivered to the
Company by Parent on the date hereof (the "Parent Disclosure Schedule"), the
Parent Companies hereby represent and warrant to the Company that:
 
     SECTION 4.01.  Organization and Qualification.  Each of the Parent
Companies is a corporation duly organized, validly existing and in good standing
under the laws of its state of incorporation and has all requisite corporate
power and authority to own, lease and operate its properties and to carry on its
business as it is now being conducted and is duly qualified and in good standing
to do business in each jurisdiction in which the nature of the business
conducted by it or the ownership or leasing of its properties makes such
qualification necessary, other than where the failure to be so duly qualified
and in good standing would not have a Parent Material Adverse Effect. The term
"Parent Material Adverse Effect" as used in this Agreement shall mean any change
or effect that, individually or when taken together with all such other changes
or effects, would be materially adverse to the business, operations, assets,
financial condition, results of operations or prospects of Parent and its
subsidiaries, taken as a whole.
 
     SECTION 4.02.  Charter and Bylaws.  Parent has heretofore furnished to the
Company a complete and correct copy of the charter and bylaws, as amended or
restated, of each of the Parent Companies. None of the Parent Companies is in
violation of any of the provisions of its charter or bylaws.
 
     SECTION 4.03.  Capitalization.  (a) The authorized capital stock of Parent
as of the date hereof consists of (1) 50,000,000 shares of Parent Common Stock,
of which as of December 31, 1995, (x) 29,971,709 shares were issued and
outstanding, (2) no shares were held in treasury and (3) 3,863,328 shares were
reserved for future issuance pursuant to Parent's 1984 and 1991 Stock Option
Plans and Parent's 1994 Employee Stock Purchase Plan; and (ii) 1,000,000 shares
of preferred stock, par value $1.00 per share ("Parent Preferred Stock"), of
which no shares are issued and outstanding. Except as described in this Section
4.03 or in Schedule 4.03 (a) of the Parent Disclosure Schedule, as of the date
of this Agreement, no shares of capital stock of Parent are reserved for any
purpose. The outstanding shares of capital stock of Parent are duly authorized,
validly issued, fully paid and nonassessable, and have not been issued in
violation of (nor are any of the authorized shares of capital stock of Parent
subject to) any preemptive or similar rights created by statute, the charter or
bylaws of Parent, or any agreement to which Parent is a party or bound.
 
     (b) Except as set forth in Section 4.03(a) above or in Schedule 4.03(b)(i)
to the Parent Disclosure Schedule, as of the date hereof there are no options,
warrants or other rights, agreements, arrangements or commitments of any
character to which Parent is a party relating to the issued or unissued capital
stock of Parent or obligating Parent to grant, issue or sell any shares of the
capital stock of Parent, by sale, lease, license or otherwise. Except as set
forth in Schedule 4.03(b)(ii) to the Parent Disclosure Schedule, as of the date
hereof there are no obligations, contingent or otherwise, of Parent or any of
its subsidiaries to repurchase, redeem or otherwise acquire any shares of Parent
Common Stock or other capital stock of Parent. There are no voting trusts,
proxies or other agreements or understandings to which Parent is a party or by
which Parent is bound with respect to the voting of any shares of capital stock
of Parent.
 
     (c) The authorized capital stock of Merger Sub consists of 1,000 shares of
common stock, par value $1.00 per share ("Merger Sub Common Stock"). As of the
date of this Agreement, 1,000 shares of Merger Sub Common Stock were issued and
outstanding and held by Parent, all of which are duly authorized, validly
issued, fully paid and nonassessable and not subject to preemptive rights
created by statute, Merger Sub's charter or bylaws or any agreement to which
Merger Sub is a party or is bound.
 
     (d) The shares of Parent Common Stock to be issued pursuant to the Merger
(i) will, when issued, be duly authorized, validly issued, fully paid and
nonassessable and not subject to preemptive rights created by statute, Parent's
charter or bylaws or any agreement to which Parent is a party or is bound and
(ii) will, when issued, be listed on the NYSE.
 
                                      A-14
<PAGE>   100
 
     SECTION 4.04.  Authority.  Each of the Parent Companies has all requisite
corporate power and authority to execute and deliver this Agreement, to perform
its obligations hereunder and to consummate the transactions contemplated hereby
(subject to, with respect to the issuance of the Parent Common Stock in the
Merger, the approval thereof by the holders of the Parent Common Stock as
described in Section 4.12). The execution and delivery of this Agreement by each
of the Parent Companies and the consummation by each of the Parent Companies of
the transactions contemplated hereby have been duly authorized by all necessary
corporate action and no other corporate proceedings on the part of any of the
Parent Companies are necessary to authorize this Agreement or to consummate the
transactions contemplated hereby (subject to, with respect to the issuance of
the Parent Common Stock in the Merger, the approval thereof by the holders of
the Parent Common Stock as described in Section 4.12). This Agreement has been
duly executed and delivered by each of the Parent Companies and, assuming the
due authorization, execution and delivery thereof by the Company, constitutes
the legal, valid and binding obligation of each of the Parent Companies.
 
     SECTION 4.05.  No Conflict; Required Filings and Consent.  (a) The
execution and delivery of this Agreement by each of the Parent Companies does
not, and the consummation of the transactions contemplated hereby will not (i)
conflict with or violate the charter or bylaws, or the equivalent organizational
documents, in each case as amended or restated, of Parent or any of Parent's
subsidiaries, (ii) conflict with or violate any material Laws applicable to
Parent or any of Parent's subsidiaries or by which any of their respective
properties is bound or subject, or (iii) result in any breach of or constitute a
default (or an event that with notice or lapse of time or both would become a
default) under, or give to others any rights of termination, amendment,
acceleration or cancellation of, or result in the creation of a lien or
encumbrance on any of the properties or assets of Parent or any of Parent's
subsidiaries pursuant to, any material note, bond, mortgage, indenture,
contract, agreement, lease, license, permit, franchise or other instrument or
obligation to which Parent or any of Parent's subsidiaries is a party or by or
to which Parent or any of Parent's subsidiaries or any of their respective
properties is bound or subject.
 
     (b) The execution and delivery of this Agreement by each of the Parent
Companies does not, and the consummation of the transactions contemplated hereby
will not, require any of the Parent Companies to obtain any consent, license,
permit, approval, waiver, authorization or order of, or to make any filing with
or notification to, any Governmental Entities, except for applicable
requirements, if any, of the Securities Act, the Exchange Act, Blue Sky Laws,
the Federal Communications Act, and the HSR Act and the filing and recordation
of appropriate merger documents as required by New Jersey Law, and applicable
requirements, if any, of the Code and state and local tax laws, and where
failure to obtain such consents, approvals, authorizations or permits, or to
make such filings or notifications, would not prevent or delay consummation of
any of the transactions contemplated hereby in any material respect, or
otherwise prevent Parent from performing its obligations under this Agreement in
any material respect, and would not, individually or in the aggregate, have a
Parent Material Adverse Effect.
 
     SECTION 4.06.  Permits; Compliance.  To the knowledge of the Parent, each
of Parent and its subsidiaries is in possession of all material franchises,
grants, authorizations, licenses, permits, easements, variances, exemptions,
consents, certificates, approvals and orders necessary to own, lease and operate
its properties and to carry on its business as it is now being conducted
(collectively, the "Parent Permits"), and there is no action, proceeding or
investigation pending or threatened regarding suspension or cancellation of any
of the Parent Permits. Neither Parent nor any of its subsidiaries is in material
conflict with, or in material default or violation of (a) any Law applicable to
Parent or any of its subsidiaries or by or to which any of their respective
properties is bound or subject or (b) any of the Parent Permits. Since December
31, 1994, neither Parent nor any of its subsidiaries has received from any
Governmental Entity any written notification with respect to possible material
conflicts, defaults or violations of Laws.
 
     SECTION 4.07.  SEC Reports; Financial Statements.  (a) Since December 31,
1993, Parent and its subsidiaries have filed all forms, reports, statements and
other documents required to be filed with the SEC, including, without
limitation, (1) all Annual Reports on Form 10-K, (2) all Quarterly Reports on
Form 10-Q, (3) all proxy statements relating to meetings of stockholders
(whether annual or special), (4) all Current Reports on Form 8-K and (5) all
other reports, schedules, registration statements or other documents
(collectively, the "Parent SEC Reports"). The Parent SEC Reports, including all
Parent SEC Reports filed
 
                                      A-15
<PAGE>   101
 
after the date of this Agreement and prior to the Effective Time (i) were or
will be prepared in all material respects in accordance with the requirements as
to form of the Securities Act, Exchange Act and the rules and regulations
thereunder and (ii) did not at the time they were filed, or will not at the time
they are filed, contain any untrue statement of a material fact or omit to state
a material fact required to be stated therein or necessary in order to make the
statements therein, in the light of the circumstances under which they were
made, not misleading.
 
     (b) Each of the consolidated financial statements (including, in each case,
any related notes thereto) contained in the Parent SEC Reports filed prior to
the Effective Time (i) have been or will be prepared in accordance with the
published rules and regulations of the SEC and generally accepted accounting
principles applied on a consistent basis throughout the periods involved (except
(A) to the extent required by changes in generally accepted accounting
principles and (B) with respect to Parent SEC Reports filed prior to the date of
this Agreement, as may be indicated in the notes thereto) and (ii) fairly
present or will fairly present the consolidated financial position of Parent and
its subsidiaries as of the respective dates thereof and the consolidated results
of operations and cash flows for the periods indicated (including reasonable
estimates of normal and recurring year-end adjustments), except that (x) any
unaudited interim financial statements were or will be subject to normal and
recurring year-end adjustments and (y) any pro forma financial information
contained in such consolidated financial statements is not necessarily
indicative of the consolidated financial position of Parent and its subsidiaries
as of the respective dates thereof and the consolidated results of operations
and cash flows for the periods indicated.
 
     SECTION 4.08.  Absence of Certain Changes or Events.  Except as disclosed
in the Parent SEC Reports filed prior to the date of this Agreement or as
contemplated by this Agreement or as set forth in Schedule 4.08 to the Parent
Disclosure Schedule, since September 30, 1995, each of Parent and its
subsidiaries have conducted their respective businesses only in the ordinary
course and in a manner consistent with past practice, and there has not been:
(i) any material damage, destruction or loss (whether or not covered by
insurance) with respect to any material assets of Parent or any of its
subsidiaries; (ii) any material change by Parent or its subsidiaries in their
accounting methods, principles or practices; (iii) except for dividends by a
subsidiary of Parent to Parent or another subsidiary of Parent, any declaration,
setting aside or payment of any dividends or distributions in respect of shares
of Parent Common Stock (other than regular quarterly dividends in an amount not
exceeding $.025 per share and a three-for-two stock split effected as a stock
dividend paid December 15, 1995) or the shares of stock of, or other equity
interests in, any subsidiary of Parent, or any redemption, purchase or other
acquisition by Parent or any of Parent's subsidiaries of any of Parent's
securities or any of the securities of any subsidiary of Parent; or (iv) any
Parent Material Adverse Effect.
 
     SECTION 4.09.  Absence of Litigation.  Except as set forth in Schedule 4.09
to the Parent Disclosure Schedule, there is no claim, action, suit, litigation,
proceeding, arbitration or, to the knowledge of Parent, investigation of any
kind, at law or in equity (including actions or proceedings seeking injunctive
relief), pending or, to the knowledge or Parent, threatened against Parent or
any of its subsidiaries or any properties or rights of Parent or any of its
subsidiaries (except for claims, actions, suits, litigation, proceedings,
arbitrations or investigations which could not reasonably be expected to have a
Parent Material Adverse Effect) and neither Parent nor any of its subsidiaries
is subject to any continuing order of, consent decree, settlement agreement or
other similar written agreement with, or, to the knowledge of Parent, continuing
investigation by, any Governmental Entity, or any judgment, order, writ,
injunction, decree or award of any Governmental Entity or arbitrator, including,
without limitation, cease-and-desist or other orders.
 
     SECTION 4.10.  Taxes.  Except for such matters as would not have a Parent
Material Adverse Effect, and except as set forth on Schedule 4.10 to the Parent
Disclosure Schedule, (i) all returns and reports ("Tax Returns") of or with
respect to any Tax which is required to be filed on or before the Closing Date
by or with respect to Parent or any its subsidiaries have been or will be duly
and timely filed, (ii) all items of income, gain, loss, deduction and credit or
other items required to be included in each such Tax Return have been or will be
so included and all information provided in each such Tax Return is true,
correct and complete, (iii) all Taxes which have become or will become due with
respect to the period covered by each such Tax Return have been or will be
timely paid in full, (iv) all withholding Tax requirements imposed on or with
respect to
 
                                      A-16
<PAGE>   102
 
the Parent or any of its subsidiaries have been or will be satisfied in full in
all respects, and (v) no penalty, interest or other charge is or will become due
with respect to the late filing of any such Tax Return or late payment of any
such Tax.
 
     SECTION 4.11.  Tax Matters; Pooling.  None of the Parent Companies nor, to
the knowledge of Parent, any of their affiliates has taken or agreed to take any
action that would prevent the Merger (a) from constituting a reorganization
qualifying under the provisions of Section 368(a) of the Code or (b) from being
treated as a Pooling Transaction for financial accounting purposes.
 
     SECTION 4.12.  Affiliates.  Schedule 4.12 to the Parent Disclosure Schedule
identifies all persons who, to the knowledge of Parent, may be deemed to be
affiliates of Parent under Rule 1-02 of Regulation S-X of the SEC or Rule 145
under the Securities Act, including, without limitation, all directors and
executive officers of Parent. Concurrently with the execution and delivery of
this Agreement, the Parent has delivered to Company an executed letter
agreement, substantially in the form of Exhibit B hereto, from certain of such
persons identified on Schedule 4.12 to the Parent Disclosure Schedule and will
deliver to Company within ten days after the date of this Agreement an executed
letter agreement, substantially in the form of Exhibit B hereto, from each of
the other persons identified on Schedule 4.12.
 
     SECTION 4.13.  Certain Business Practices.  None of the Parent, any of its
subsidiaries or any directors, officers, agents or employees of the Parent or
any of its subsidiaries has (i) used any funds for unlawful contributions,
gifts, entertainment or other unlawful expenses relating to political activity,
(ii) made any unlawful payment to foreign or domestic government officials or
employees or to foreign or domestic political parties or campaigns or violated
any provision of the Foreign Corrupt Practices Act of 1977, as amended, or (iii)
made any other unlawful payment.
 
     SECTION 4.14.  Environmental Matters.  To the knowledge of the Parent,
except for matters that do not constitute a Parent Material Adverse Effect, (i)
the properties, operations and activities of the Parent and its subsidiaries are
in compliance with all applicable Environmental Laws; (ii) the Parent and its
subsidiaries and the properties and operations of the Parent and its
subsidiaries are not subject to any existing, pending or, to the knowledge of
the Parent, threatened action, suit, claim, investigation, inquiry or proceeding
by or before any governmental authority under any Environmental Law; (iii) all
notices, permits, licenses, or similar authorizations, if any, required to be
obtained or filed by the Parent or any of its subsidiaries under any
Environmental Law in connection with any aspect of the business of the Parent or
its subsidiaries, including without limitation those relating to the treatment,
storage, disposal or release of a hazardous or otherwise regulated substance,
have been duly obtained or filed and will remain valid and in effect after the
Merger, and the Parent and its subsidiaries are in compliance with the terms and
conditions of all such notices, permits, licenses and similar authorizations;
(iv) the Parent and its subsidiaries have satisfied and are currently in
compliance with all financial responsibility requirements applicable to their
operations and imposed by any governmental authority under any Environmental
Law, and the Parent and its subsidiaries have not received any notice of
noncompliance with any such financial responsibility requirements; (v) to the
Parent's knowledge, there are no physical or environmental conditions existing
on any property of the Parent or its subsidiaries or resulting from the Parent's
or such subsidiaries' operations or activities, past or present, at any
location, that would give rise to any on-site obligations imposed on the Parent
or any of its subsidiaries under any Environmental Laws or that would impact the
soil, groundwater, surface water or human health; and (vi) to the Parent's
knowledge, since the effective date of the relevant requirements of applicable
Environmental Laws and to the extent required by such applicable Environmental
Laws, all hazardous substances generated by the Parent and its subsidiaries have
been transported only by carriers authorized under Environmental Laws to
transport such substances and wastes.
 
     SECTION 4.15.  Vote Required.  The only vote of the holders of any class or
series of Parent capital stock necessary to approve the issuance of the Parent
Common Stock in the Merger is, pursuant to the Rule 312 of the NYSE, the
affirmative vote of the holders of a majority of the outstanding shares of
Parent Common Stock voted on the proposal to so issue the Parent Common Stock;
provided that the total vote cast on such proposal represents over 50% in
interest of the outstanding Parent Common Stock. No vote of the holders or any
class or series of Parent capital stock is required to approve the Merger and
adopt this
 
                                      A-17
<PAGE>   103
 
Agreement. Parent, as the sole stockholder of Merger Sub, has voted to approve
the Merger and adopt this Agreement.
 
     SECTION 4.16.  Brokers.  Except for fees payable to Donaldson, Lufkin &
Jenrette Securities Corporation by Parent, no broker, finder or investment
banker is entitled to any brokerage, finder's or other fee or commission in
connection with the transactions contemplated by this Agreement based upon
arrangements made by or on behalf of any of the Parent Companies.
 
     SECTION 4.17.  Insurance.  The Parent and each of its subsidiaries are
currently insured, and during each of the past five calendar years have been
insured, for reasonable amounts against such risks as companies engaged in a
similar business would, in accordance with good business practice, customarily
be insured.
 
     SECTION 4.18.  Properties.  Except for liens arising in the ordinary course
of business after the date hereof and properties and assets disposed of in the
ordinary course of business after September 30, 1995, Parent and its
subsidiaries have good and marketable title, free and clear of all material
liens, to all their material properties and assets, whether tangible or
intangible, real, personal or mixed, reflected in the September 30, 1995
consolidated balance sheet contained in Parent's most recent Quarterly Report on
Form 10-Q as being owned by Parent and its subsidiaries as of the date thereof.
All buildings, and all fixtures, equipment and other property and assets which
are material to its business on a consolidated basis, held under leases by any
of Parent or its subsidiaries are held under valid instruments enforceable by
Parent or its subsidiaries in accordance with their respective terms.
Substantially all of Parent's and its subsidiaries' equipment in regular use has
been reasonably maintained and is in good and serviceable condition, reasonable
wear and tear excepted.
 
     SECTION 4.19.  Information Supplied.  Without limiting any of the
representations and warranties contained herein, no representation or warranty
of the Parent Companies herein and no statement by the Parent Companies or other
information contained in the Parent Disclosure Schedule or any document
incorporated therein by reference or delivered by Parent to the Company pursuant
to this Agreement, as of the date of such representation, warranty, statement or
document, contains any untrue statement of material fact, or, omits to state a
material fact necessary in order to make the statements contained therein, in
light of the circumstances under which such statements were made, not
misleading.
 
     SECTION 4.20.  Opinion of Financial Advisor.  Parent has received the
opinion of Donaldson, Lufkin & Jenrette Securities Corporation to the effect
that, as of the date of delivery of such opinion, the Exchange Ratio is fair,
from a financial point of view, to the holders of Parent Common Stock. Parent
will promptly deliver to the Company a true and complete written copy of such
opinion.
 
     SECTION 4.21.  Pooling Letter.  Parent has received and delivered to the
Company a letter from its accountants, KPMG Peat Marwick, stating that the
Merger as described in this Agreement shall be treated as a "pooling of
interests" for financial accounting purposes.
 
                                   ARTICLE V
 
                                   COVENANTS
 
     SECTION 5.01.  Affirmative Covenants of the Company.  The Company hereby
covenants and agrees that, prior to the Effective Time, unless otherwise
expressly contemplated by this Agreement or consented to in writing by Parent,
the Company will and will cause its subsidiaries to:
 
          (a) operate its business in all material respects in the usual and
     ordinary course consistent with past practices;
 
          (b) use all reasonable efforts to preserve substantially intact its
     business organization, maintain its material rights and franchises, retain
     the services of its respective officers and key employees and maintain its
     relationships with its material customers and suppliers;
 
                                      A-18
<PAGE>   104
 
          (c) maintain and keep its material properties and assets in as good
     repair and condition as at present, ordinary wear and tear excepted, and
     maintain supplies and inventories in quantities consistent with its
     customary business practice; and
 
          (d) use all reasonable efforts to keep in full force and effect
     insurance and bonds comparable in amount and scope of coverage to that
     currently maintained.
 
     SECTION 5.02.  Negative Covenants of the Company.  Except as expressly
contemplated by this Agreement or otherwise consented to in writing by Parent,
from the date of this Agreement until the Effective Time, the Company will not
do, and will not permit any of its subsidiaries to do, any of the foregoing:
 
          (a) (i) increase the compensation payable to or to become payable to
     any director or executive officer, unless such increase results from the
     operation of compensation arrangements in effect prior to the date hereof;
     (ii) grant any severance or termination pay (other than pursuant to the
     normal severance policy of the Company or its subsidiaries as in effect on
     the date of this Agreement) to, or enter into or amend any employment or
     severance agreement with, any director, officer or employee; (iii)
     establish, adopt or enter into any employee benefit plan or arrangement; or
     (iv) except as may be required by applicable law and actions that are not
     inconsistent with the provisions of Section 6.08 of this Agreement, amend
     in any material respect, or take any other actions with respect to, any of
     the Benefit Plans or any of the plans, programs, agreements, policies or
     other arrangements described in Section 3.10(d) of this Agreement;
 
          (b) declare or pay any dividend on, or make any other distribution in
     respect of, outstanding shares of capital stock, except for dividends by a
     wholly owned subsidiary of the Company to the Company or another wholly
     owned subsidiary of the Company;
 
          (c) (i) except as described in Schedule 3.03(b) (ii) of the Company
     Disclosure Schedule, redeem, purchase or otherwise acquire any shares of
     its or any of its subsidiaries' capital stock or any securities or
     obligations convertible into or exchangeable for any shares of its or its
     subsidiaries' capital stock (other than any such acquisition directly from
     any wholly owned subsidiary of the Company in exchange for capital
     contributions or loans to such subsidiary), or any options, warrants or
     conversion or other rights to acquire any shares of its or its
     subsidiaries' capital stock or any such securities or obligations (except
     in connection with the exercise of outstanding Stock Options or warrants in
     accordance with their terms); (ii) effect any reorganization or
     recapitalization; or (iii) split, combine or reclassify any of its or its
     subsidiaries' capital stock or issue or authorize or propose the issuance
     of any other securities in respect of, in lieu of or in substitution for,
     shares of its or its subsidiaries' capital stock;
 
          (d) (i) except pursuant to outstanding options, warrants, or other
     rights, agreements, arrangements or commitments described in Schedule
     3.03(b)(i) of the Company Disclosure Schedule, issue, deliver, award, grant
     or sell, or authorize or propose the issuance, delivery, award, grant or
     sale (including the grant of any security interests, liens, claims,
     pledges, limitations in voting rights, charges or other encumbrances) of,
     any shares of any class of its or its subsidiaries' capital stock
     (including shares held in treasury), any securities convertible into or
     exercisable or exchangeable for any such shares, or any rights, warrants or
     options to acquire any such shares (except as permitted pursuant to Section
     6.08 of this Agreement or for the issuance of shares upon the exercise of
     outstanding Stock Options or warrants); (ii) amend or otherwise modify the
     terms of any such rights, warrants or options the effect of which shall be
     to make such terms more favorable to the holders thereof; or (iii) take any
     action to accelerate the exercisability of Stock Options or warrants,
     except such stock options or warrants relating to 1,109,053 shares of
     Company Common Stock that will become exercisable on account of the Merger
     or any other transaction contemplated hereby;
 
          (e) acquire or agree to acquire, by merging or consolidating with, by
     purchasing an equity interest in or a portion of the assets of, or by any
     other manner, any business or any corporation, partnership, association or
     other business organization or division thereof, or otherwise acquire or
     agree to acquire any assets of any other person (other than the purchase of
     assets from suppliers or vendors in the ordinary course of business and
     consistent with past practice);
 
                                      A-19
<PAGE>   105
 
          (f) sell, lease, exchange, mortgage, pledge, transfer or otherwise
     dispose of, or agree to sell, lease, exchange, mortgage, pledge, transfer
     or otherwise dispose of, any of its material assets or any material assets
     of any of its subsidiaries, except for dispositions of inventories and of
     assets in the ordinary course of business and consistent with past
     practice;
 
          (g) initiate, solicit or encourage (including by way of furnishing
     information or assistance), or take any other action to facilitate, any
     inquiries or the making of any proposal relating to, or that may reasonably
     be expected to lead to, any Competing Transaction (as defined below), or
     enter into discussions or negotiate with any person or entity in
     furtherance of such inquiries or to obtain a Competing Transaction, or
     agree to or endorse any Competing Transaction, or authorize or permit any
     of the officers, directors or employees of the Company or any of its
     subsidiaries or any investment banker, financial advisor, attorney,
     accountant or other representative retained by the Company or any of the
     Company's subsidiaries to take any such action, and the Company shall
     promptly notify Parent of all relevant terms of any such inquiries and
     proposals received by the Company or any of its subsidiaries or by any such
     officer, director, investment banker, financial advisor, attorney,
     accountant or other representative relating to any of such matters and if
     such inquiry or proposal is in writing, the Company shall promptly deliver
     or cause to be delivered to Parent a copy of such inquiry or proposal;
     provided, however, that nothing contained in this subsection (g) shall
     prohibit the Board of Directors of the Company from (i) furnishing
     information to, or entering into discussions or negotiations with, any
     person or entity in connection with an unsolicited bona fide written
     proposal, which proposal is at a materially higher value and not subject to
     a financing condition, by such person or entity to acquire the Company
     pursuant to a merger, consolidation, share exchange, business combination
     or other similar transaction or to acquire a substantial portion of the
     assets of the Company or any of its Significant Subsidiaries, if, and only
     to the extent that (A) the Board of Directors of the Company, after
     consultation with and based upon the advice of independent legal counsel
     (who may be the Company's regularly engaged independent legal counsel),
     determines in good faith that such action is necessary for such Board of
     Directors to comply with its fiduciary duties to stockholders under
     applicable law and (B) prior to furnishing such information to, or entering
     into discussions or negotiations with, such person or entity the Company
     (x) provides five days prior written notice to Parent to the effect that it
     is furnishing information to, or entering into discussions or negotiations
     with, such person or entity and (y) enters into with such person or entity
     a confidentiality agreement in reasonably customary form on terms not more
     favorable to such person or entity than the terms contained in those
     certain Confidentiality Agreements dated respectively, as of April 19, 1995
     and June 14, 1995 between Parent and the Company (the "Confidentiality
     Agreements"); (ii) complying with Rule 14e-2 promulgated under the Exchange
     Act with regard to a Competing Transaction; or (iii) failing to make or
     withdrawing or modifying its recommendation referred to in Section 6.02(a)
     if there exists a Competing Transaction and the Board of Directors of the
     Company, after consultation with and based upon the advice of independent
     legal counsel (who may be the Company's regularly engaged independent legal
     counsel), determines in good faith that such action is necessary for such
     Board of Directors to comply with its fiduciary duties to stockholders
     under applicable law. For purposes of this Agreement, "Competing
     Transaction" shall mean any of the following (other than the transactions
     contemplated by this Agreement) involving the Company or any of its
     subsidiaries: (i) any merger, consolidation, share exchange, business
     combination or similar transaction; (ii) any sale, lease, exchange,
     mortgage, pledge, transfer or other disposition of 20% or more of the
     assets of the Company and its subsidiaries, taken as a whole, (iii) any
     tender offer or exchange offer for 20% or more of the outstanding shares of
     capital stock of the Company or the filing of a registration statement
     under the Securities Act in connection therewith; (iv) any person having
     acquired beneficial ownership of, or any group (as such term is used in
     Section 13(d) of the Exchange Act and the rules and regulations promulgated
     thereunder) having been formed which beneficially owns or has the right to
     acquire beneficial ownership of, 20% or more of the outstanding shares of
     capital stock of the Company; or (v) any public announcement of a proposal,
     plan or intention to do any of the foregoing or any agreement to engage in
     any of the foregoing;
 
                                      A-20
<PAGE>   106
 
          (h) release any third party from its obligations, or grant any
     consent, under any existing standstill provision relating to a Competing
     Transaction or otherwise under any confidentiality or other agreement, or
     fail to fully enforce any such agreement;
 
          (i) adopt or propose to adopt any amendments to its charter or bylaws;
 
          (j) (A) change any of its methods of accounting in effect at February
     28, 1995, or (B) make or rescind any express or deemed election relating to
     Taxes, settle or compromise any claim, action, suit, litigation,
     proceeding, arbitration, investigation, audit or controversy relating to
     Taxes (except where the amount of such settlements or controversies,
     individually or in the aggregate, does not exceed $250,000), or change any
     of its methods of reporting income or deductions for federal income tax
     purposes from those employed in the preparation of the federal income tax
     returns for the taxable year ending February 28, 1995, except, in each
     case, as may be required by Law or generally accepted accounting
     principles;
 
          (k) incur any obligation for borrowed money or purchase money
     indebtedness, whether or not evidenced by a note, bond, debenture or
     similar instrument, except in the ordinary course of business consistent
     with past practice or pursuant to the Company's existing credit facility
     and in no event in excess of $1,000,000 in the aggregate;
 
          (l) enter into any material arrangement, agreement or contract with
     any third party (other than customers in the ordinary course of business)
     which provides for an exclusive arrangement with that third party or is
     substantially more restrictive on the Company or substantially less
     advantageous to the Company than arrangements, agreements or contracts
     existing on the date hereof;
 
          (m) take (and will use reasonable best efforts to prevent any
     affiliate of the Company from taking) any action that, in the judgment of
     KPMG Peat Marwick would cause the Merger not to be treated as a "pooling of
     interests" for financial accounting purposes; or
 
          (n) agree in writing or otherwise to do any of the foregoing.
 
     SECTION 5.03.  Affirmative and Negative Covenants of Parent.  (a) Parent
hereby covenants and agrees that, prior to the Effective Time, unless otherwise
expressly contemplated by this Agreement or consented to in writing by the
Company, Parent will and will cause its subsidiaries to:
 
          (i) operate its business in all material respects in the usual and
     ordinary course consistent with past practices;
 
          (ii) use all reasonable efforts to preserve substantially intact its
     business organization, maintain its material rights and franchises, retain
     the services of its respective officers and key employees and maintain its
     relationships with its material customers and suppliers;
 
          (iii) maintain and keep its material properties and assets in as good
     repair and condition as at present, ordinary wear and tear excepted, and
     maintain supplies and inventories in quantities consistent with its
     customary business practice; and
 
          (iv) use all reasonable efforts to keep in full force and effect
     insurance and bonds comparable in amount and scope of coverage to that
     currently maintained.
 
     (b) Except as expressly contemplated by this Agreement or otherwise
consented to in writing by the Company, from the date of this Agreement until
the Effective Time, Parent will not do, and will not permit any of its
subsidiaries to do, any of the following:
 
          (i) knowingly take any action which would result in a failure to
     maintain the trading of the Parent Common Stock on the NYSE;
 
          (ii) declare or pay any dividend on, or make any other distribution in
     respect of, outstanding shares of capital stock, except for dividends by a
     wholly owned subsidiary of Parent to Parent or another wholly owned
     subsidiary of Parent and except for regular quarterly dividends with
     respect to Parent Common Stock in an amount not to exceed $.025 per share;
 
                                      A-21
<PAGE>   107
 
          (iii) acquire or agree to acquire, by merging or consolidating with,
     by purchasing an equity interest in or a portion of the assets of, or by
     any other manner, any business or any corporation, partnership, association
     or other business organization or division thereof, or otherwise acquire or
     agree to acquire any assets of any other person (other than the purchase of
     assets from suppliers or vendors in the ordinary course of business and
     consistent with past practice), which, in each case, would prevent the
     consummation of the transactions contemplated by this Agreement;
 
          (iv) adopt or propose to adopt any amendments to its charter or
     bylaws, which would have an adverse impact on the consummation of the
     transactions contemplated by this Agreement;
 
          (v) take (and will use reasonable best efforts to prevent any
     affiliate of Parent from taking) any action that, in the judgment of KPMG
     Peat Marwick, would cause the Merger not to be treated as a "pooling of
     interests" for financial accounting purposes; or
 
          (vi) agree in writing or otherwise to do any of the foregoing.
 
     SECTION 5.04.  Access and Information.  (a) The Company shall, and shall
cause its subsidiaries to (i) afford to Parent and its officers, directors,
employees, accountants, consultants, legal counsel, agents and other
representatives (collectively, the "Parent Representatives") reasonable access
at reasonable times, upon reasonable prior notice, to the officers, employees,
agents, properties, offices and other facilities of the Company and its
subsidiaries and to the books and records thereof and (ii) furnish promptly to
Parent and the Parent Representatives such information concerning the business,
properties, contracts, records and personnel of the Company and its subsidiaries
(including, without limitation, financial, operating and other data and
information) as may be reasonably requested, from time to time, by Parent.
 
     (b) Parent shall, and shall cause its subsidiaries to (i) afford to the
Company and its officers, directors, employees, accountants, consultants, legal
counsel, agents and other representatives (collectively, the "Company
Representatives") reasonable access at reasonable times, upon reasonable prior
notice, to the officers, employees, accountants, agents, properties, offices and
other facilities of Parent and its subsidiaries and to the books and records
thereof and (ii) furnish promptly to the Company and the Company Representatives
such information concerning the business, properties, contracts, records and
personnel of Parent and its subsidiaries (including, without limitation,
financial, operating and other data and information) as may be reasonably
requested, from time to time, by the Company.
 
     (c) Notwithstanding the foregoing provisions of this Section 5.04, neither
party shall be required to grant access or furnish information to the other
party to the extent that such access or the furnishing of such information is
prohibited by law. No investigation by the parties hereto made heretofore or
hereafter shall affect the representations and warranties of the parties which
are herein contained and each such representation and warranty shall survive
such investigation.
 
     (d) The information received pursuant to Section 5.04 (a) and (b) shall be
deemed to be "Confidential Information" for purposes of the Confidentiality
Agreements.
 
                                   ARTICLE VI
 
                             ADDITIONAL AGREEMENTS
 
     SECTION 6.01.  Meetings of Stockholders.  (a) The Company shall, promptly
after the date of this Agreement, take all actions necessary in accordance with
New Jersey Law and its charter and bylaws to convene a special meeting of the
Company's stockholders to approve this Agreement (the "Company Stockholders
Meeting"), and the Company shall consult with Parent in connection therewith.
The Company shall use its best efforts to solicit from stockholders of the
Company proxies in favor of the approval and adoption of this Agreement and to
secure the vote of stockholders required by New Jersey Law and its charter and
bylaws to approve and adopt this Agreement, unless otherwise necessary due to
the applicable fiduciary duties of the directors of the Company, as determined
by such directors in good faith after consultation with and based upon the
advice of independent legal counsel (who may be the Company's regularly engaged
independent legal counsel).
 
                                      A-22
<PAGE>   108
 
     (b) Parent shall, promptly after the date of this Agreement, take all
actions necessary in accordance with the Delaware General Corporation Law and
its charter and bylaws to convene a special meeting of Parent's stockholders to
approve the issuance of the Parent Common Stock in connection with the Merger
pursuant to the requirements of Rule 312 of the NYSE (the "Parent Stockholders
Meeting"). Parent shall use its best efforts to solicit from stockholders of
Parent proxies in favor of the approval of such issuance of Parent Common Stock
and to secure the vote of stockholders required by Rule 312 of the NYSE and its
charter and bylaws to approve such issuance of Parent Common Stock, unless
otherwise necessary due to the applicable fiduciary duties of the directors of
the Parent, as determined by such directors in good faith after consultation
with and based upon the advice of independent legal counsel (who may be the
Parent's regularly engaged independent legal counsel).
 
     SECTION 6.02.  Registration Statement; Joint Proxy
Statement/Prospectus.  (a) As promptly as practicable after the execution of
this Agreement, Parent, with the cooperation of the Company, shall prepare and
file with the SEC a registration statement on Form S-4 (such registration
statement, together with any amendments thereof or supplements thereto, being
the "Registration Statement"), containing a joint proxy statement/prospectus for
stockholders of the Company and Parent (in the form mailed to Parent or Company
stockholders, as applicable, the "Joint Proxy Statement/Prospectus") (together
with any amendments thereof or supplements thereto), in connection with the
registration under the Securities Act of the offer and sale of Parent Common
Stock to be issued in the Merger and the other transactions contemplated by this
Agreement. Parent shall use all reasonable efforts, and the Company will
cooperate with Parent, to have the Registration Statement declared effective by
the SEC as promptly as practicable and to keep the Registration Statement
effective as long as is necessary to consummate the Merger. Parent shall, as
promptly as practicable, provide copies of any written comments received from
the SEC with respect to the Registration Statement to the Company and advise the
Company of any verbal comments with respect to the Registration Statement
received from the SEC. Parent shall use its best efforts to obtain, prior to the
effective date of the Registration Statement, all necessary state securities
laws or "Blue Sky" permits or approvals required to carry out the transactions
contemplated by this Agreement. Parent will advise the Company, promptly after
it receives notice thereof, of the time when the Registration Statement has
become effective or any supplement or amendment has been filed, the issuance of
any stop order, the suspension of the qualification of the Parent Common Stock
issuable in connection with the Merger for offering or sale in any jurisdiction,
or any request by the SEC for amendment of the Joint Proxy Statement/Prospectus
or the Registration Statement or comments thereon and responses thereto or
requests by the SEC for additional information. Each of Parent and the Company
shall furnish to the other all information concerning it and the holders of its
capital stock as the other may reasonably request in connection with such
actions. As promptly as practicable after the Registration Statement shall have
been declared effective, the Company shall mail the Joint Proxy
Statement/Prospectus to its stockholders entitled to notice of and to vote at
the Company Stockholders Meeting and Parent shall mail the Joint Proxy
Statement/Prospectus to its stockholders entitled to notice of and to vote at
the Parent Stockholders Meeting. The Joint Proxy Statement/Prospectus shall
include the recommendation of the Company's Board of Directors in favor of the
Merger and adoption of this Agreement, unless otherwise necessary due to the
applicable fiduciary duties of the directors of the Company, as determined by
such directors in good faith after consultation with and based upon the advice
of independent legal counsel (who may be the Company's regularly engaged
independent legal counsel). The Joint Proxy Statement/Prospectus shall include
the recommendation of Parent's Board of Directors in favor of approval of the
issuance of the Parent Common Stock in the Merger, unless otherwise necessary
due to the applicable fiduciary duties of the directors of the Parent, as
determined by such directors in good faith after consultation with and based
upon the advice of independent legal counsel (who may be the Parent's regularly
engaged independent legal counsel).
 
     (b) The information supplied by the Company for inclusion in the
Registration Statement shall not, at the time the Registration Statement is
declared effective, contain any untrue statement of a material fact or omit to
state any material fact required to be stated therein or necessary in order to
make the statements therein not misleading. The information supplied by the
Company for inclusion in (i) the Joint Proxy Statement/Prospectus to be sent to
the stockholders of the Company in connection with the Company Stockholders
Meeting shall not, at the date the Joint Proxy Statement/Prospectus (or any
supplement
 
                                      A-23
<PAGE>   109
 
thereto) is first mailed to stockholders, at the time of the Company
Stockholders Meeting or at the Effective Time and (ii) the Joint Proxy
Statement/Prospectus to be sent to the stockholders of Parent in connection with
the Parent Stockholders Meeting shall not, at the date the Joint Proxy
Statement/Prospectus (or any supplement thereto) is first mailed to
stockholders, at the time of the Parent Stockholders Meeting or at the Effective
Time, contain any untrue statement of a material fact or omit to state any
material fact required to be stated therein or necessary in order to make the
statements therein, in the light of the circumstances under which they are made,
not misleading. If at any time prior to the Effective Time any event or
circumstance relating to the Company or any of its affiliates, or its or their
respective officers or directors, should be discovered by the Company that
should be set forth in an amendment to the Registration Statement or a
supplement to the Joint Proxy Statement/Prospectus, the Company shall promptly
inform Parent thereof in writing. All documents that the Company is responsible
for filing with the SEC in connection with the transactions contemplated herein
will comply as to form in all material respects with the applicable requirements
of the Securities Act and the rules and 'regulations thereunder and the Exchange
Act and the rules and regulations thereunder.
 
     (c) The information supplied by Parent for inclusion in the Registration
Statement shall not, at the time the Registration Statement is declared
effective, contain any untrue statement of a material fact or omit to state any
material fact required to be stated therein or necessary in order to make the
statements therein not misleading. The information supplied by Parent for
inclusion in (i) the Joint Proxy Statement/Prospectus to be sent to the
stockholders of the Company in connection with the Company Stockholders Meeting
shall not, at the date the Joint Proxy Statement/Prospectus (or any supplement
thereto) is first mailed to stockholders, at the time of the Company
Stockholders Meeting or at the Effective Time and (ii) the Joint Proxy
Statement/Prospectus to be sent to the stockholders of Parent in connection with
the Parent Stockholders Meeting shall not, at the date the Joint Proxy
Statement/Prospectus (or any supplement thereto) is first mailed to
stockholders, at the time of the Parent Stockholders Meeting or at the Effective
Time, contain any untrue statement of a material fact or omit to state any
material fact required to be stated therein or necessary in order to make the
statements therein, in the light of the circumstances under which they are made,
not misleading. If at any time prior to the Effective Time any event or
circumstance relating to Parent or any of its affiliates, or to their respective
officers or directors, should be discovered by Parent that should be set forth
in an amendment to the Registration Statement or a supplement to the Joint Proxy
Statement/Prospectus, Parent shall promptly inform the Company thereof in
writing. All documents that Parent is responsible for filing with the SEC in
connection with the transactions contemplated hereby will comply as to form in
all material respects with the applicable requirements of the Securities Act and
the rules and regulations thereunder and the Exchange Act and the rules and
regulations thereunder.
 
     SECTION 6.03.  Appropriate Action; Consents; Filings.  (a) The Company and
Parent shall each use, and shall cause each of their respective subsidiaries to
use, all reasonable efforts to (i) take, or cause to be taken, all appropriate
action, and do, or cause to be done, all things necessary, proper or advisable
under applicable Law or otherwise to consummate and make effective the
transactions contemplated by this Agreement, (ii) obtain from any Governmental
Entities any consents, licenses, permits, waivers, approvals, authorizations or
orders required to be obtained or made by Parent or the Company or any of their
subsidiaries in connection with the authorization, execution and delivery of
this Agreement and the consummation of the transactions contemplated hereby,
including, without limitation, the Merger, (iii) make all necessary filings, and
thereafter make any other required submissions, with respect to this Agreement
and the Merger required under (A) the Securities Act (in the case of Parent) and
the Exchange Act and the rules and regulations thereunder, and any other
applicable federal or state securities laws, (B) the HSR Act and (C) any other
applicable Law; provided that Parent and the Company shall cooperate with each
other in connection with the making of all such filings, including providing
copies of all such documents to the nonfiling party and its advisors prior to
filings and, if requested, shall accept all reasonable additions, deletions or
changes suggested in connection therewith. The Company and Parent shall furnish
all information required for any application or other filing to be made pursuant
to the rules and regulations of any applicable Law (including all information
required to be included in the Joint Proxy Statement/Prospectus or the
Registration Statement) in connection with the transactions contemplated by this
Agreement. Parent and the Company shall request early termination of the waiting
period with respect to the Merger under the HSR Act.
 
                                      A-24
<PAGE>   110
 
     (b) Parent and the Company agree to cooperate with respect to, and shall
cause each of their respective subsidiaries to cooperate with respect to, and
agree to use all reasonable efforts vigorously to contest and resist, any
action, including legislative, administrative or judicial action, and to have
vacated, lifted, reversed or overturned any decree, judgment, injunction or
other order (whether temporary, preliminary or permanent) (an "Order") of any
Governmental Entity that is in effect and that restricts, prevents or prohibits
the consummation of the Merger or any other transactions contemplated by this
Agreement, including, without limitation, by vigorously pursuing all available
avenues of administrative and judicial appeal and all available legislative
action.
 
     (c) (i) Each of the Company and Parent shall give (or shall cause their
respective subsidiaries to give) any notices to third parties, and use, and
cause their respective subsidiaries to use all reasonable efforts to obtain any
third party consents (A) necessary, proper or advisable to consummate the
transactions contemplated by this Agreement, (B) otherwise required under any
contracts, licenses, leases or other agreements in connection with the
consummation of the transactions contemplated hereby or (C) required to prevent
a Company Material Adverse Effect from occurring prior to the Effective Time or
a Parent Material Adverse Effect from occurring prior to or after the Effective
Time.
 
     (ii) In the event that any party shall fail to obtain any third party
consent described in subsection (c)(i) above, such party shall use all
reasonable efforts, and shall take any such actions reasonably requested by the
other parties, to limit the adverse effect upon the Company and Parent, their
respective subsidiaries, and their respective businesses resulting, or which
could reasonably be expected to result after the Effective Time, from the
failure to obtain such consent.
 
     (d) Each of Parent and the Company shall promptly notify the other of (i)
any material change in its current or future business, financial condition or
results of operations, (ii) any complaints, investigations or hearings (or
communications indicating that the same may be contemplated) of any Governmental
Entities with respect to its business or the transactions contemplated hereby,
(iii) the institution or the threat of material litigation involving it or any
of its subsidiaries or (iv) any event or condition that might reasonably be
expected to cause any of its representations, warranties, covenants or
agreements set forth herein not to be true and correct at the Effective Time. As
used in the preceding sentence, "material litigation" means any case,
arbitration or adversary proceeding or other matter which would have been
required to be disclosed on the Company Disclosure Schedule pursuant to Section
3.09 or the Parent Disclosure Schedule pursuant to Section 4.09, as the case may
be, if in existence on the date hereof, or in respect of which the legal fees
and other costs to the Company or Parent (or their respective subsidiaries), as
the case may be, might reasonably be expected to exceed $250,000 over the life
of the matter.
 
     SECTION 6.04.  Affiliates; Pooling; Tax Treatment.  (a) The Company shall
use all reasonable efforts to obtain from any person who will receive Parent
Common Stock in exchange for Company Common Stock in the Merger and may be
deemed to have become an affiliate of the Company after the date of this
Agreement and on or prior to the Effective Time, a written agreement
substantially in the form of Exhibit A hereto as soon as practicable after
attaining such status.
 
     (b) Parent shall use all reasonable efforts to obtain from any person who
may be deemed to have become an affiliate of Parent after the date of this
Agreement and on or prior to the Effective Time, a written agreement
substantially in the form of Exhibit B hereto as soon as practicable after
obtaining such status.
 
     (c) Parent shall not be required to maintain the effectiveness of the
Registration Statement for the purpose of resale by stockholders of the Company
who may be affiliates of the Company or Parent pursuant to Rule 145 under the
Securities Act.
 
     (d) Each party hereto shall use all reasonable efforts to cause the Merger
to be treated for financial accounting purposes as a Pooling Transaction, and
shall not take, and shall use all reasonable efforts to prevent any affiliate of
such party from taking, any actions which could prevent the Merger from being
treated for financial accounting purposes as a Pooling Transaction.
 
                                      A-25
<PAGE>   111
 
     (e) Each party hereto shall use all reasonable efforts to cause the Merger
to qualify, and shall not take, and shall use all reasonable efforts to prevent
any affiliate of such party from taking, any actions which could prevent the
Merger from qualifying as a reorganization under the provisions of Section
368(a) of the Code.
 
     SECTION 6.05.  Public Announcements.  Parent and the Company shall consult
with each other before issuing any press release or otherwise making any public
statements with respect to the Merger and shall not issue any such press release
or make any such public statement prior to such consultation. The press release
announcing the execution and delivery of this Agreement shall be a joint press
release of Parent and the Company.
 
     SECTION 6.06.  NYSE Listing.  Parent shall use all reasonable efforts to
cause the shares of Parent Common Stock to be issued in the Merger to be
approved for listing (subject to official notice of issuance) on the NYSE prior
to the Effective Time.
 
     SECTION 6.07.  Comfort Letters.  (a) The Company shall use all reasonable
efforts to cause Arthur Andersen, L.L.P. to deliver a letter dated as of the
date of the Joint Proxy Statement/Prospectus, and addressed to itself and Parent
and their respective Boards of Directors, in form and substance reasonably
satisfactory to Parent, and customary in scope and substance for agreed-upon
procedures letters delivered by independent public accountants in connection
with registration statements and proxy statements similar to the Registration
Statement and the Joint Proxy Statement/Prospectus.
 
     (b) Parent shall use all reasonable efforts to cause KPMG Peat Marwick to
deliver a letter dated as of the date of the Joint Proxy Statement/Prospectus,
and addressed to itself and the Company and their respective Boards of
Directors, in form and substance reasonably satisfactory to the Company, and
customary in scope and substance for agreed-upon procedures letters delivered by
independent public accounts in connection with registration statements and proxy
statements similar to the Registration Statement and the Joint Proxy
Statement/Prospectus.
 
     SECTION 6.08.  Stock Option Plans.  (a) Option Plans.  Parent and the
Company shall take such actions not inconsistent with the Merger being accounted
for financial accounting purposes as a Pooling Transaction, including (with
respect to the Company) the amendment of the Option Plans and Stock Options, to
permit Parent to assume, and Parent shall assume, effective at the Effective
Time, each Stock Option that remains unexercised in whole or in part as of the
Effective Time and substitute shares of Parent Common Stock for the shares of
the Company Common Stock purchasable under each such assumed option ("Assumed
Option"), which assumption and substitution shall be effected as follows:
 
          (i) the Assumed Option shall not give the optionee additional benefits
     which such optionee did not have under the Stock Option before such
     assumption and shall be assumed on the same terms and conditions as the
     Stock Option being assumed, subject to Section 6.08(a) (ii) and (iii)
     below;
 
          (ii) the number of shares of Parent Common Stock purchasable under the
     Assumed Option shall be equal to the number of shares of Parent Common
     Stock that the holder of the Stock Option being assumed would have received
     (without regard to any vesting schedule) upon consummation of the Merger
     had such Stock Option been exercised in full immediately prior to
     consummation of the Merger; and
 
          (iii) the per share exercise price of such Assumed Option shall be an
     amount equal to the per share exercise price of the Stock Option being
     assumed divided by the Exchange Ratio.
 
     It is the intention of the parties that, to the extent that any such Stock
Option constituted an "incentive stock option" (within the meaning of Section
422 of the Code) immediately prior to the Effective Time, such Stock Option
shall continue to qualify as an incentive stock option to the maximum extent
permitted by Section 422 of the Code, and that the assumption of the Company
Stock Options provided by this Section 6.08(a) satisfy the conditions of Section
424(a) of the Code.
 
     (b) Registration.  Parent shall take all corporate action necessary to
reserve for issuance a sufficient number of shares of Parent Common Stock for
delivery upon exercise of the Assumed Options, and, as soon as practicable after
the Effective Time, but in no event later than ten days after the Effective
Time, Parent shall
 
                                      A-26
<PAGE>   112
 
file a registration statement on Form S-8 (or other appropriate form) with
respect to the shares of Parent Common Stock subject to the Assumed Options, and
shall use its best efforts to maintain the effectiveness of such registration
statement for so long as any of the Assumed Options remain outstanding.
 
     SECTION 6.09.  Warrants.  (a) Parent and the Company shall take such
actions not inconsistent with the Merger being accounted for financial
accounting purposes as a Pooling Transaction, including (with respect to the
Company) the amendment of the warrants referred to in Section 3.03(a)(i)(4), to
permit Parent to assume, and Parent shall assume, effective at the Effective
Time, each warrant that remains unexercised in whole or in part as of the
Effective Time and substitute shares of Parent Common Stock for the shares of
the Company Common Stock purchasable under each such assumed warrant ("Assumed
Warrant"), which assumption and substitution shall be effected as follows:
 
          (i) the Assumed Warrant shall not give the holder additional benefits
     which such holder did not have before such assumption and shall be assumed
     on the same terms and conditions as the warrant being assumed, subject to
     Section 6.09(a) (ii) and (iii) below;
 
          (ii) the number of shares of Parent Common Stock purchasable under the
     Assumed Warrant shall be equal to the number of shares of Parent Common
     Stock that the holder of the warrant being assumed would have received upon
     consummation of the Merger had such warrant been exercised in full
     immediately prior to consummation of the Merger; and
 
          (iii) the per share exercise price of such Assumed Warrant shall be an
     amount equal to the per share exercise price of the warrant being assumed
     divided by the Exchange Ratio.
 
     (b) Reservation.  Parent shall take all corporate action necessary to
reserve for issuance a sufficient number of shares of Parent Common Stock for
delivery upon exercise of the Assumed Warrants.
 
     SECTION 6.10.  Merger Sub.  Prior to the Effective Time, Merger Sub shall
not conduct any business or make any investments other than as specifically
contemplated by this Agreement and will not have any assets (other than a de
minimis amount of cash paid to Merger Sub for the issuance of its stock to
Parent) or liabilities.
 
     SECTION 6.11.  Indemnification.  (a) For a period of six years after the
Effective Time, Parent shall not amend or otherwise modify Article Eighth of the
charter of the Company or Article VIII-Indemnification of the bylaws of the
Company (in each case as in effect on the date hereof) in a manner that would
adversely affect the rights thereunder of any individuals who at any time prior
to the Effective Time were directors or officers of the Company in respect of
acts or omissions occurring at or prior to the Effective Time (including,
without limitation, the transactions contemplated by this Agreement), unless
such amendment or modification is required by law.
 
     (b) Parent agrees to purchase, or cause to be purchased a customary
director's and officer's liability insurance "tail" policy from a reputable
insurer in the amount of $5,000,000 in respect of claims arising out of facts or
events that occurred on or before the Effective Date, so long as the total
premium cost thereof does not exceed $175,000, which policy shall be maintained
for a period of three years after the Effective Date. This Section 6.11 is
intended to be for the benefit of, and shall be enforceable by, the persons
referred to above, their heirs and personal representatives, and shall be
binding on Parent and its successors and assigns.
 
                                  ARTICLE VII
 
                               CLOSING CONDITIONS
 
     SECTION 7.01.  Conditions to Obligations of Each Party Under This
Agreement.  The respective obligations of each party to effect the Merger and
the other transactions contemplated hereby shall be subject to the satisfaction
at or prior to the Closing Date of the following conditions, any or all of which
may be waived in writing by the parties hereto, in whole or in part, to the
extent permitted by applicable law:
 
          (a) Effectiveness of the Registration Statement; Blue Sky.  The
     Registration Statement shall have been declared effective by the SEC under
     the Securities Act. No stop order suspending the effectiveness
 
                                      A-27
<PAGE>   113
 
     of the Registration Statement shall have been issued by the SEC and no
     proceedings for that purpose shall have been initiated by the SEC. Parent
     shall have received all Blue Sky and other authorizations necessary to
     consummate the transactions contemplated by this Agreement.
 
          (b) Stockholder Approval.  This Agreement and the Merger shall have
     been approved and adopted by the requisite vote of the stockholders of the
     Company, and the issuance of the Parent Common Stock in the Merger shall
     have been approved by the requisite vote of the stockholders of Parent.
 
          (c) No Order.  No Governmental Entity or federal or state court of
     competent jurisdiction shall have enacted, issued, promulgated, enforced or
     entered any statute, rule, regulation, executive order, decree, injunction
     or other order (whether temporary, preliminary or permanent) which is in
     effect and which has the effect of making the Merger illegal or otherwise
     prohibiting consummation of the Merger; and no such Governmental Entity
     shall have initiated or threatened to initiate any proceeding seeking any
     of the foregoing.
 
          (d) HSR Act.  The applicable waiting period under the HSR Act with
     respect to the transactions contemplated by this Agreement shall have
     expired or been terminated.
 
          (e) Pooling of Interests.  Parent and the Company shall have been
     advised in writing by KPMG Peat Marwick on the Closing Date that the Merger
     shall be treated for financial accounting purposes as a Pooling
     Transaction.
 
     SECTION 7.02.  Additional Conditions to Obligations of the Parent
Companies.  The obligations of the Parent Companies to effect the Merger and the
other transactions contemplated hereby are also subject to the satisfaction at
or prior to the Closing Date of the following conditions, any or all of which
may be waived in writing by Parent, in whole or in part:
 
          (a) Representations and Warranties.  Each of the representations and
     warranties of the Company contained in this Agreement shall be true and
     correct as of the Closing Date as though made on and as of the Closing Date
     (except to the extent such representations and warranties specifically
     relate to an earlier date, in which case such representations and
     warranties shall be true and correct as of such earlier date). The Parent
     Companies shall have received a certificate of the President and the Chief
     Financial Officer of the Company, dated the Closing Date, to such effect.
 
          (b) Agreements and Covenants.  The Company shall have performed or
     complied with all agreements and covenants required by this Agreement to be
     performed or complied with by it on or prior to the Closing Date. The
     Parent Companies shall have received a certificate of the President and the
     Chief Financial Officer of the Company, dated the Closing Date, to that
     effect.
 
          (c) Material Adverse Change.  Since November 30, 1995, there shall
     have been no change, occurrence or circumstance in the current or future
     business, financial condition or results of operations of the Company or
     any of its subsidiaries having or reasonably likely to have, individually
     or in the aggregate, a material adverse effect on the financial condition,
     results of operations, business, operations or prospects of the Company and
     its subsidiaries, taken as a whole. The Parent Companies shall have
     received a certificate of the President and the Chief Financial Officer of
     the Company, dated the Closing Date, to such effect.
 
          (d) Absence of Regulatory Conditions.  There shall not be any action
     taken, or any statute, rule, regulation or order enacted, entered, enforced
     or deemed applicable to the Merger, by any Governmental Entity in
     connection with the grant of a regulatory approval necessary, in the
     reasonable business judgment of Parent, to the continuing operation of the
     current or future business of the Company, which imposes any condition or
     restriction upon the Parent Companies or the business or operations of the
     Company which, in the reasonable business judgment of Parent, would be
     materially burdensome in the context of the transactions contemplated by
     this Agreement.
 
          (e) Tax Opinion.  Hughes & Luce, L.L.P. shall have delivered to Parent
     its written opinion as of the date that the Joint Proxy
     Statement/Prospectus is first mailed to Parent stockholders substantially
     to the effect that (i) the Merger will constitute a reorganization within
     the meaning of Section 368(a) of
 
                                      A-28
<PAGE>   114
 
     the Code, (ii) Parent, Merger Sub and the Company will each be a party to
     that reorganization within the meaning of Section 368(b) of the Code, and
     (iii) Parent, Merger Sub and the Company will not recognize any gain or
     loss for U.S. federal income tax purposes as a result of the Merger, and
     such opinion shall not have been withdrawn or modified in any material
     respect.
 
          (f) Employment Agreements.  The employees of the Company set forth in
     a letter from Parent to the Company delivered on or prior to the date of
     this Agreement shall have entered into employment agreements with the
     Company, effective as of the Effective Time, in form and substance
     reasonably acceptable to Parent.
 
          (g) Opinion of Company Counsel.  Counsel to the Company shall give an
     opinion in substantially the form attached hereto as Exhibit E.
 
          (h) The Company shall have amended each of (i) that certain Asset
     Purchase Agreement by and among the Company, H&R Communications, Inc.,
     Thomas V. Whelan and Monte Rosen (the "H&R Agreement") and (ii) that
     certain Asset Purchase Agreement by and among the company, Pro Direct
     Response Corp., Pro Direct Response, Inc. of New Jersey, Pro Direct
     Interviewing Corp., Inc., Peter Wood, and Robert Pinsky (the "Pro Direct
     Agreement"), to provide that any amounts payable by the Company in cash or
     in Company Common Stock pursuant to any Earnout (as defined in the H&R
     Agreement or Pro Direct Agreement, as applicable) shall be payable only in
     cash or in Parent Common Stock.
 
     SECTION 7.03.  Additional Conditions to Obligations of the Company.  The
obligations of the Company to effect the Merger and the other transactions
contemplated hereby are also subject to the satisfaction at or prior to the
Closing Date of the following conditions, any or all of which may be waived in
writing by the Company, in whole or in part:
 
          (a) Representations and Warranties.  Each of the representations and
     warranties of the Parent Companies contained in this Agreement shall be
     true and correct as of the Closing Date as though made on and as of the
     Closing Date (except to the extent such representations and warranties
     specifically relate to an earlier date, in which case such representations
     and warranties shall be true and correct as of such earlier date). The
     Company shall have received a certificate of the President and the Chief
     Financial Officer of the Parent, dated the Closing Date, to such effect.
 
          (b) Agreements and Covenants.  The Parent Companies shall have
     performed or complied with all agreements and covenants required by this
     Agreement to be performed or complied with by them on or prior to the
     Closing Date. The Company shall have received a certificate of the
     President and the Chief Financial Officer of the Parent, dated the Closing
     Date, to that effect.
 
          (c) Material Adverse Change.  Since September 30, 1995, there shall
     have been no change, occurrence or circumstance in the current or future
     business, financial condition or results of operations of Parent or any of
     its subsidiaries having or reasonably likely to have, individually or in
     the aggregate, a material adverse effect on the financial condition,
     results of operations, business, operations or prospects of Parent and its
     subsidiaries, taken as a whole. The Company shall have received a
     certificate of the President and the Chief Financial Officer of each of the
     Parent Companies, dated the Closing Date, to such effect.
 
          (d) Absence of Regulatory Conditions.  There shall not be any action
     taken, or any statute, rule, regulation or order enacted, entered, enforced
     or deemed applicable to the Merger, by any Governmental Entity in
     connection with the grant of a regulatory approval necessary, in the
     reasonable business judgment of the Company, to the continuing operation of
     the current or future business of Parent, which imposes any condition or
     restriction upon Parent or the business or operations of Parent which, in
     the reasonable business judgment of the Company, would be materially
     burdensome in the context of the transactions contemplated by this
     Agreement.
 
          (e) New York Stock Exchange Listing.  The shares of Parent Common
     Stock to be issued in the Merger shall have been approved for listing
     (subject only to official notice of issuance) on the NYSE.
 
                                      A-29
<PAGE>   115
 
          (f) Tax Opinion.  Mesirov Gelman Jaffe Cramer & Jamieson shall have
     delivered to the Company its written opinion as of the date that the Joint
     Proxy Statement/Prospectus is first mailed to the Company stockholders
     substantially to the effect that (i) the Merger will constitute a
     reorganization within the meaning of Section 368(a) of the Code, (ii)
     Parent, Merger Sub and the Company will each be a party to that
     reorganization within the meaning of Section 368(b) of the Code, and (iii)
     no gain or loss for U.S. federal income tax purposes will be recognized by
     the holders of the Company Common Stock upon receipt of shares of Parent
     Common Stock in the Merger, except with respect to any cash received in
     lieu of a fractional share interest in Parent Common Stock, and such
     opinion shall not have been withdrawn or modified in any material respect.
 
          (g) Opinion of Parent Counsel.  Counsel to the Parent Companies shall
     give an opinion in substantially the form attached hereto as Exhibit F.
 
                                  ARTICLE VIII
 
                       TERMINATION, AMENDMENT AND WAIVER
 
     SECTION 8.01.  Termination.  This Agreement may be terminated at any time
prior to the Effective Time, whether before or after approval of this Agreement
and the Merger by the stockholders of the Company:
 
          (a) by mutual consent of Parent and the Company;
 
          (b) by Parent, upon a breach of any representation, warranty, covenant
     or agreement on the part of the Company set forth in this Agreement, or if
     any representation or warranty of the Company shall have become untrue, in
     either case such that the conditions set forth in Section 7.02(a) or
     Section 7.02(b) of this Agreement, as the case may be, would be incapable
     of being satisfied by July 31, 1996; provided, that in any case, a willful
     breach shall be deemed to cause such conditions to be incapable of being
     satisfied for purposes of this Section 8.01(b);
 
          (c) by the Company, upon a breach of any representation, warranty,
     covenant or agreement on the part of the Parent Companies set forth in this
     Agreement, or if any representation or warranty of the Parent Companies
     shall have become untrue, in either case such that the conditions set forth
     in Section 7.03(a) or Section 7.03(b) of this Agreement, as the case may
     be, would be incapable of being satisfied by July 31, 1996; provided, that
     in any case, a willful breach shall be deemed to cause such conditions to
     be incapable of being satisfied for purposes of this Section 8.01(c);
 
          (d) by either Parent or the Company, if there shall be any Order which
     is final and nonappealable preventing the consummation of the Merger,
     except if the party relying on such Order to terminate this Agreement has
     not complied with its obligations under Section 6.03(b) of this Agreement;
 
          (e) by either Parent or the Company, if the Merger shall not have been
     consummated before July 31, 1996;
 
          (f) by either Parent or the Company, if this Agreement and the Merger
     shall fail to receive the requisite vote for approval and adoption by the
     stockholders of the Company at the Company Stockholders Meeting or if the
     issuance of the Parent Common Stock in connection with the Merger shall
     fail to receive the requisite vote for approval by the stockholders of
     Parent at the Parent Stockholders Meeting;
 
          (g) by Parent, if (i) the Board of Directors of the Company withdraws,
     modifies or changes its recommendation of this Agreement or the Merger in a
     manner adverse to Parent or shall have resolved to do any of the foregoing;
     (ii) the Board of Directors of the Company shall have recommended to the
     stockholders of the Company any Competing Transaction or shall have
     resolved to do so; (iii) a tender offer or exchange offer for 20% or more
     of the outstanding shares of capital stock of the Company is commenced, and
     the Board of Directors of the Company does not recommend that stockholders
     not tender their shares into such tender or exchange offer or; (iv) any
     person (other than Parent or an affiliate
 
                                      A-30
<PAGE>   116
 
     thereof) shall have acquired beneficial ownership or the right to acquire
     beneficial ownership of, or any "group" (as such term is used in Section
     13(d) of the Exchange Act and the rules and regulations promulgated
     thereunder) shall have been formed which beneficially owns or has the right
     to acquire beneficial ownership of, 20% or more of the then outstanding
     shares of capital stock of the Company;
 
          (h) by the Company, if the Board of Directors of the Company (i) fails
     to make or withdraws its recommendation referred to in Section 6.02(a) if
     there exists at such time a Competing Transaction, or (ii) recommends to
     the Company's stockholders approval or acceptance of a Competing
     Transaction, in each case only if the Board of Directors of the Company,
     after consultation with and based upon the advice of independent legal
     counsel (who may be the Company's regularly engaged independent legal
     counsel), determines in good faith that such action is necessary for such
     Board of Directors to comply with its fiduciary duties to stockholders
     under applicable law;
 
          (i) by the Company, if (i) the Board of Directors of the Parent
     withdraws, modifies or changes its recommendation of this Agreement or the
     Merger in a manner adverse to the Company or shall have resolved to do any
     of the foregoing; (ii) the Board of Directors of Parent shall have
     recommended to the stockholders of Parent any Alternate Transaction (as
     defined below) or shall have resolved to do so; (iii) a tender offer or
     exchange offer for 40% or more of the outstanding shares of capital stock
     of Parent is commenced, and the Board of Directors of Parent does not
     recommend that stockholders not tender their shares into such tender or
     exchange offer or; (iv) any person (other than the Company or an affiliate
     thereof) shall have acquired beneficial ownership or the right to acquire
     beneficial ownership of, or any "group" (as such term is used in Section
     13(d) of the Exchange Act and the rules and regulations promulgated
     thereunder) shall have been formed which beneficially owns or has the right
     to acquire beneficial ownership of, 40% or more of the then outstanding
     shares of capital stock of Parent; or
 
          (j) by Parent, if the Board of Directors of Parent (i) fails to make
     or withdraws its recommendation referred to in Section 6.02(a) if there
     exists at such time an Alternate Transaction, or (ii) recommends to
     Parent's stockholders approval or acceptance of an Alternate Transaction,
     in each case only if the Board of Directors of Parent, after consultation
     with and based upon the advice of independent legal counsel (who may be
     Parent's regularly engaged independent legal counsel), determines in good
     faith that such action is necessary for such Board of Directors to comply
     with its fiduciary duties to stockholders under applicable law. As used
     herein "Alternate Transaction" shall mean any of the following (other than
     the transactions contemplated by this Agreement) involving Parent or any of
     its subsidiaries: (i) any merger, consolidation, share exchange, business
     combination or similar transaction, which precludes, or materially
     interferes with, the consummation of the Merger; (ii) any sale, lease,
     exchange, mortgage, pledge, transfer or other disposition of 40% or more of
     the assets of Parent and its subsidiaries, taken as a whole, (iii) any
     tender offer or exchange offer for 40% or more of the outstanding shares of
     capital stock of Parent or the filing of a registration statement under the
     Securities Act in connection therewith; (iv) any person having acquired
     beneficial ownership of, or any group (as such term is used in Section
     13(d) of the Exchange Act and the rules and regulations promulgated
     thereunder) having been formed which beneficially owns or has the right to
     acquire beneficial ownership of, 40% or more of the outstanding shares of
     capital stock of Parent; or (v) any public announcement of a proposal, plan
     or intention to do any of the foregoing or any agreement to engage in any
     of the foregoing.
 
     The right of any party hereto to terminate this Agreement pursuant to this
Section 8.01 shall remain operative and in full force and effect regardless of
any investigation made by or on behalf of any party hereto, any person
controlling any such party or any of their respective officers, directors,
representatives or agents, whether prior to or after the execution of this
Agreement.
 
     SECTION 8.02.  Effect of Termination.  Except as provided in Section 8.05
or Section 9.01 of this Agreement, in the event of the termination of this
Agreement pursuant to Section 8.01, this Agreement shall forthwith become void,
there shall be no liability on the part of the Parent Companies or the Company
to the other and all rights and obligations of any party hereto shall cease,
except that nothing herein shall relieve any party of any liability for (i) any
breach of such party's covenants or agreements contained in this Agreement, or
(ii) any willful breach of such party's representations or warranties contained
in this Agreement.
 
                                      A-31
<PAGE>   117
 
     SECTION 8.03.  Amendment.  This Agreement may be amended by the parties
hereto by action taken by or on behalf of their respective Boards of Directors
at any time prior to the Effective Time; provided, however, that, after approval
of the Merger by the stockholders of the Company, (i) no amendment, which under
applicable law may not be made without the approval of the stockholders of the
Company, may be made without such approval, and (ii) no amendment, which under
the applicable rules of the NYSE, may not be made without the approval of the
stockholders of Parent, may be made without such approval. This Agreement may
not be amended except by an instrument in writing signed by the parties hereto.
 
     SECTION 8.04.  Waiver.  At any time prior to the Effective Time, any party
hereto may (a) extend the time for the performance of any of the obligations or
other acts of the other party hereto, (b) waive any inaccuracies in the
representations and warranties of the other party contained herein or in any
document delivered pursuant hereto and (c) waive compliance by the other party
with any of the agreements or conditions contained herein. Any such extension or
waiver shall be valid only if set forth in an instrument in writing signed by
the party or parties to be bound thereby. For purposes of this Section 8.04, the
Parent Companies as a group shall be deemed to be one party.
 
     SECTION 8.05.  Fees, Expenses and Other Payments.  (a) Except as provided
in Section 8.05(c) of this Agreement, all Expenses (as defined in paragraph (b)
of this Section 8.05) incurred by the parties hereto shall be borne solely and
entirely by the party which has incurred such Expenses; provided, however, that
the allocable share of the Parent Companies as a group and the Company for all
Expenses related to printing, filing and mailing the Registration Statement, the
Joint Proxy Statement/Prospectus and all SEC and other regulatory filing fees
incurred in connection with the Registration Statement, the Joint Proxy
Statement/Prospectus and the Hart-Scott-Rodino Premerger Notification and Report
shall be one-half each.
 
     (b) "Expenses" as used in this Agreement shall include all out-of-pocket
expenses (including, without limitation, all fees and expenses of counsel,
accountants, investment bankers, experts and consultants to a party hereto and
its affiliates) incurred by a party or on its behalf in connection with or
related to the authorization, preparation, negotiation, execution and
performance of this Agreement, the preparation, printing, filing and mailing of
the Registration Statement, the Company Proxy Statement and the Parent Proxy
Statement, the solicitation of stockholder approvals and all other matters
related to the consummation of the transactions contemplated hereby.
 
     (c) The Company agrees that if this Agreement is terminated pursuant to:
 
          (i) Section 8.01(b) and (i) such termination is the result of a
     willful breach of any representation, warranty, covenant or agreement of
     the Company contained herein and (ii) the Company shall have entered into
     material negotiations relating to a Competing Transaction, in any such case
     at any time within the period commencing on the date of this Agreement
     through the date of termination of this Agreement; or
 
          (ii) Section 8.01(f) because this Agreement and the Merger shall fail
     to receive the requisite vote for approval and adoption by the stockholders
     of the Company at the Company Stockholders Meeting and at the time of such
     meeting there shall exist a Competing Transaction; or
 
          (iii) Section 8.01(g)(i) and at the time of the withdrawal,
     modification or change (or resolution to do so) of its recommendation by
     the Board of Directors of the Company, there exists a Competing
     Transaction; or
 
          (iv) Sections 8.01(g)(ii) or (iii); or
 
          (v) Section 8.01(h); and
 
there has been no material adverse change as described in Section 7.03(c) or
material breach by Parent of any representation, warranty or covenant on the
part of Parent set forth in this Agreement, then the Company shall pay to Parent
an amount equal to $4,000,000, which amount is inclusive of all of Parent's
Expenses.
 
                                      A-32
<PAGE>   118
 
     (d) Parent agrees that if this Agreement is terminated pursuant to:
 
          (i) Section 8.01(c) and (i) such termination is the result of a
     willful breach of any representation, warranty, covenant or agreement of
     Parent contained herein and (ii) Parent shall have entered into material
     negotiations relating to an Alternate Transaction, in any such case at any
     time within the period commencing on the date of this Agreement through the
     date of termination of this Agreement; or
 
          (ii) Section 8.01(f) because this Agreement and the Merger shall fail
     to receive the requisite vote for approval and adoption by the stockholders
     of Parent at the Parent Stockholders Meeting and at the time of such
     meeting there shall exist an Alternate Transaction; or
 
          (iii) Section 8.01(i)(i) and at the time of the withdrawal,
     modification or change (or resolution to do so) of its recommendation by
     the Board of Directors of Parent, there exists an Alternate Transaction; or
 
          (iv) Sections 8.01(i)(ii) or (iii); or
 
          (v) Section 8.01(j); and
 
there has been no material adverse change as described in Section 7.02(c) or
material breach by the Company of any representation, warranty or covenant on
the part of the Company set forth in this Agreement, then Parent shall pay to
the Company an amount equal to $4,000,000, which amount is inclusive of all of
the Company's Expenses.
 
     (e) Any payment required to be made pursuant to Section 8.05(c) or (d) of
this Agreement shall be made as promptly as practicable but not later than ten
business days after termination of this Agreement, and shall be made by wire
transfer of immediately available funds to an account designated by Parent or
the Company, as applicable.
 
                                   ARTICLE IX
 
                               GENERAL PROVISIONS
 
     SECTION 9.01.  Effectiveness of Representations, Warranties and
Agreements.  (a) Except as set forth in Section 9.01(b) of this Agreement, the
representations, warranties and agreements of each party hereto shall remain
operative and in full force and effect from the date of this Agreement until the
Effective Date regardless of any investigation made by or on behalf of any other
party hereto, any person controlling any such party or any of their officers,
directors, representatives or agents, whether prior to or after the execution of
this Agreement.
 
     (b) The representations, warranties and agreements in this Agreement shall
terminate at the Effective Time or upon the termination of this Agreement
pursuant to Article VIII, except that the agreements set forth in Articles I and
II and IX and Sections 6.08, 6.09 and 6.11 shall survive the Effective Time and
those set forth in Sections 5.04(d), 8.02 and 8.05 and Article IX hereof shall
survive termination. Nothing herein shall be construed to cause the
Confidentiality Agreements to terminate upon the termination of this Agreement
pursuant to Article VIII.
 
     SECTION 9.02.  Notices.  All notices and other communications given or made
pursuant hereto shall be in writing and shall be deemed to have been duly given
upon receipt, if delivered personally, mailed by registered or certified mail
(postage prepaid, return receipt requested) to the parties at the following
addresses
 
                                      A-33
<PAGE>   119
 
(or at such other address for a party as shall be specified by like changes of
address) or sent by electronic transmission to the telecopier number specified
below:
 
       (a) If to any of the Parent Companies, to:
 
           Harte-Hanks Communications, Inc.
           200 Concord Plaza Drive
           Suite 800
           San Antonio, Texas 78216
           Attention: Larry Franklin
           Telecopier No. (210) 829-9403
 
          with a copy to:
 
           Hughes & Luce, L.L.P.
           2800 Bank One Center
           1717 Main Street
           Dallas, Texas 75201
 
           Attention: Alan J. Bogdanow
           Telecopier No.: (214) 939-6100
 
       (b) If to the Company, to:
 
           DiMark, Inc.
           2050 Cabot Boulevard West.
           Langhorne, Pennsylvania 19047
 
           Attention: Thomas Garvey
                      Michael Wert
                      Telecopier No.: (215) 741-3534
 
          with a copy to:
 
           Mesirov Gelman Jaffe Cramer & Jamieson
           1735 Market Street
           Philadelphia, Pennsylvania 19103
 
           Attention: Richard P. Jaffe
           Telecopier No.: (215) 994-1111
 
     SECTION 9.03.  Certain Definitions.  For the purposes of this Agreement,
the term:
 
          (a) "affiliate" means a person that directly or indirectly, through
     one or more intermediaries, controls, is controlled by, or is under common
     control with, the first mentioned person;
 
          (b) a person shall be deemed a "beneficial owner" of or to have
     "beneficial ownership" of the Company Common Stock or Parent Common Stock,
     as the case may be, in accordance with the interpretation of the term
     "beneficial ownership" as defined in Rule 13d-3 under the Exchange Act, as
     in effect on the date hereof; provided that a person shall be deemed to be
     the beneficial owner of, and to have beneficial ownership of, the Company
     Common Stock or Parent Common Stock, as the case may be, that such person
     or any affiliate of such person has the right to acquire (whether such
     right is exercisable immediately or only after the passage of time)
     pursuant to any agreement, arrangement or understanding or upon the
     exercise of conversion rights, exchange rights, warrants or options, or
     otherwise.
 
          (c) "business day" means any day other than a day on which banks in
     the State of New York are authorized or obligated to be closed;
 
          (d) "control" (including the terms "controlled," "controlled by," and
     "under common control with") means the possession, directly or indirectly,
     or as trustee or executor, of the power to direct or
 
                                      A-34
<PAGE>   120
 
     cause the direction of the management or policies of a person, whether
     through the ownership of stock or as trustee or executor, by contract or
     credit arrangement or otherwise;
 
          (e) "ERISA Affiliate" means the Company and each corporation,
     partnership, or other trade or business, whether or not incorporated, which
     is or has been treated as a single employer or controlled group member with
     the Company pursuant to Code Section 414 or ERISA Section 4001.
 
          (f) "knowledge" or "known" means with respect to any matter in
     question, if an executive officer of the Company or Parent, as the case may
     be, has actual knowledge of such matter;
 
          (g) "person" means an individual, corporation, partnership,
     association, trust, unincorporated organization, other entity or group (as
     used in Section 13(d) of the Exchange Act);
 
          (h) "Registrable Securities" shall mean any shares of Parent Common
     Stock issued to affiliates of the Company pursuant to Section 2.01 of this
     Agreement. As to any particular Registrable Securities, once issued such
     securities shall cease to be Registrable Securities when (i) a registration
     statement with respect to the sale of such securities shall have become
     effective under the Securities Act and such securities shall have been
     disposed of in accordance with such registration statement, (ii) they shall
     have been sold pursuant to Rule 145(d) (or any successor provision) under
     the Securities Act or be freely saleable under Rule 145(d) under the
     Securities Act in the written opinion of outside counsel, addressed to the
     holders thereof, selected by the Company and reasonable acceptable to such
     holders, (iii) they shall have been otherwise transferred, new certificates
     for them not bearing a legend restricting further transfer shall have been
     delivered by the Company and subsequent disposition of them shall not
     require registration or qualification of them under the Securities Act or
     any state securities or blue sky law then in force, or (iv) they shall have
     ceased to be outstanding.
 
          (i) "subsidiary" or "subsidiaries" of the Company, Parent, the
     Surviving Corporation or any other person, means any corporation,
     partnership, joint venture or other legal entity of which the Company,
     Parent, the Surviving Corporation or any such other person, as the case may
     be (either alone or through or together with any other subsidiary), owns,
     directly or indirectly, 50% or more of the stock or other equity interests
     the holders of which are generally entitled to vote for the election of the
     board of directors or other governing body of such corporation or other
     legal entity; and
 
          (j) "Tax" or "Taxes" means any and all taxes, charges, fees, levies,
     assessments, duties or other amounts payable to any federal, state, local
     or foreign taxing authority or agency, including, without limitation, (x)
     income, franchise, profits, gross receipts, minimum, alternative minimum,
     estimated, ad valorem, value added, sales, use, service, real or personal
     property, capital stock, license, payroll, withholding, disability,
     employment, social security, workers compensation, unemployment
     compensation, utility, severance, excise, stamp, windfall profits, transfer
     and gains taxes, (y) customs, duties, imposts, charges, levies or other
     similar assessments of any kind, and (z) interest, penalties and additions
     to tax imposed with respect thereto.
 
     SECTION 9.04.  Headings.  The headings contained in this Agreement are for
reference purposes only and shall not affect in any way the meaning or
interpretation of this Agreement Section references herein are, unless the
context otherwise requires, references to sections of this Agreement.
 
     SECTION 9.05.  Severability.  If any term or other provision of this
Agreement is invalid, illegal or incapable of being enforced by any rule of law
or public policy, all other conditions and provisions of this Agreement shall
nevertheless remain in full force and effect so long as the economic or legal
substance of the transactions contemplated hereby is not affected in any manner
materially adverse to any party. Upon such determination that any term or other
provision is invalid, illegal or incapable of being enforced, the parties hereto
shall negotiate in good faith to modify this Agreement so as to effect the
original intent of the parties as closely as possible in an acceptable manner to
the end that transactions contemplated hereby are fulfilled to the extent
possible.
 
     SECTION 9.06.  Entire Agreement.  This Agreement (together with the
Exhibits, the Company Disclosure Schedule and the Parent Disclosure Schedule)
and the Confidentiality Agreements constitute the
 
                                      A-35
<PAGE>   121
 
entire agreement of the parties, and supersede all prior agreements and
undertakings, both written and oral, among the parties or between any of them,
with respect to the subject matter hereof. The Company agrees that nothing
contained in this Agreement, the proxies granted by certain officers and
directors of the Company to Parent on or about the date hereof or the
transactions contemplated hereby or thereby shall be deemed to violate the
Confidentiality Agreements and that such agreements and proxies have been
entered into or granted with the prior written consent of the Company.
 
     SECTION 9.07.  Assignment.  This Agreement shall not be assigned by
operation of law or otherwise.
 
     SECTION 9.08.  Parties in Interest.  This Agreement shall be binding upon
and inure solely to the benefit of each party hereto, and nothing in this
Agreement, express or implied (other than as contemplated by Section 6.08 and
Section 6.11), is intended to or shall confer upon any other person any right,
benefit or remedy of any nature whatsoever under or by reason of this Agreement.
 
     SECTION 9.09.  Specific Performance.  The parties hereby acknowledge and
agree that the failure of any party to perform its agreements and covenants
hereunder, including its failure to take all actions as are necessary on its
part to the consummation of the Merger, will cause irreparable injury to the
other parties for which damages, even if available, will not be an adequate
remedy. Accordingly, each party hereby consents to the issuance of injunctive
relief by any court of competent jurisdiction to compel performance of such
party's obligations and to the granting by any court of the remedy of specific
performance of its obligations hereunder.
 
     SECTION 9.10.  Failure or Indulgence Not Waiver; Remedies Cumulative.  No
failure or delay on the part of any party hereto in the exercise of any right
hereunder shall impair such right or be construed to be a waiver of, or
acquiescence in, any breach of any representation, warranty or agreement herein,
nor shall any single or partial exercise of any such right preclude other or
further exercise thereof or of any other right. All rights and remedies existing
under this Agreement are cumulative to, and not exclusive to, and not exclusive
of, any rights or remedies otherwise available.
 
     SECTION 9.11.  Governing Law.  This Agreement shall be governed by, and
construed in accordance with, the laws of the State of Delaware, regardless of
the laws that might otherwise govern under applicable principles of conflicts of
law, except to the extent that the laws of New Jersey mandatorily apply.
 
     SECTION 9.12.  Registration Rights.  (a) Piggyback Registration.  (1) If,
at any time in the first two years following the Closing, the Parent proposes to
register any of its Common Stock under the Securities Act (other than on a
registration statement on Form S-4 or S-8, or any successor or other forms
promulgated for similar purposes), the Parent shall give written notice to the
holders of any Registrable Securities at least 15 days prior to the anticipated
filing date of such proposed registration statement and upon the written request
of any such holder, given within 10 days of the receipt of any such written
notice (which request shall specify the Registrable Securities intended to be
disposed of by such holder), the Parent will use its best efforts to include in
such registration statement all of the Registrable Securities held by such
holders and specified in such requests; provided, however, that (i) the maximum
number of securities to be sold by such holders shall not exceed the number of
securities which the managing underwriter (or the Parent in the event the
offering is not underwritten) considers, in good faith, to be appropriate based
on market conditions and other relevant factors (including pricing and the
number of securities to be sold by the Parent and stockholders and option
holders of the Parent) at such time; and (ii) if the total number of securities
desired to be sold exceeds such amount, the Parent or, in the case of
registration required pursuant to a demand registration right granted to other
stockholders of the Parent, the stockholders that demanded such registration,
shall be entitled to include in the offering the full number of securities which
it desires to include, and any holders of Registrable Securities, and other
stockholders and option holders of the Parent who elect to participate in the
offering shall each be entitled to sell a portion of any remaining amount of the
number of securities pro rata based on the number of shares of Common Stock each
such holder notified the Parent that such holder wished to sell. In any case,
any such holder shall have the right to withdraw its request for inclusion of
its securities in any registration statement pursuant hereto by giving written
notice to the Parent of its request to withdraw prior to the effective date of
such registration statement. At any time prior to the effective date of any
registration statement pursuant hereto, the Parent shall have the right to
discontinue such
 
                                      A-36
<PAGE>   122
 
registration hereunder. No registration effected pursuant to this Section
9.12(a) shall relieve the Parent from its obligation to effect any registration
on request pursuant to Section 9.12(b) hereof.
 
     (2) If any holder of Registrable Securities elects to participate in an
underwritten offering of securities, the Parent will enter into an underwriting
agreement with the underwriters for such offering, such agreement to be
reasonably satisfactory in form and substance to the Parent, each such selling
holder and the underwriters, and to contain such representations, warranties and
covenants by the Parent and such other terms as are customarily contained in
such agreements used by the managing underwriter, including without limitation
indemnities and contributions to the effect and to the extent provided herein or
as may otherwise be required by the managing underwriter. Each such selling
holder shall be party to any underwriting agreement relating to an underwritten
sale of its securities. Such holder shall not be required to make any
representations or warranties to or agreements with the Parent or the
underwriters except as related to such holder and except for the indemnities and
contribution to the effect and to the extent provided herein or as may otherwise
be required by the managing underwriter.
 
     (b) Registration on Request.  (1) For a period of two years following the
Closing, upon the written request of holders holding Registrable Securities
requesting that the Parent effect the registration under the Securities Act of
not less than 500,000 shares of such Registrable Securities, the Parent shall
promptly provide written notice of such request to all holders of Registrable
Securities, and thereupon will use its best efforts to register under the
Securities Act the Registrable Securities held by such holders which the Parent
has been so requested by such holders to register and all other Registrable
Securities which the Parent has been requested by any other holder by written
request given to the Parent within 10 days after giving of such written notice
by the Parent, subject to the limitation of subsection (3) below.
 
     (2) The registration rights granted hereby are subject to the following
limitations: (i) the Parent shall not be obligated to file more than one such
registration statements pursuant hereto; (ii) the Parent shall not be obligated
to cause any registration statement filed hereunder to be declared effective
less than six months after the effective date of any other registration
statement filed by the Parent; and (iii) if with respect thereto, the managing
underwriter, the SEC, the Securities Act, or the form on which the registration
statement is to be filed, would require the conduct of an audit other than the
regular audit conducted by the Parent at the end of its fiscal year, in which
case the filing may be delayed until the completion of such regular audit
(unless the holders requesting registration agree to pay the expenses of the
Parent in connection with such an audit other than the regular audit). In
addition, the Parent shall have the right to postpone the filing of any
registration statement requested pursuant hereto for up to three (3) months if,
in the opinion of the Board of Directors of the Parent, the filing of any such
registration statement would interfere with any material transaction then being
pursued by the Parent or other material, pending development. The Parent shall
select any underwriter or underwriters used in connection with any public
offering of securities registered pursuant to this paragraph.
 
     (3) The Parent may elect to include in any registration statement filed and
any offering pursuant hereto, newly issued shares of Common Stock and shares
held by other stockholders of the Parent ("Other Sellers"); provided that if the
number of securities desired to be offered by the Parent and such Other Sellers
together with the Registrable Securities which the Parent has been requested to
register exceeds the maximum number of securities which any managing underwriter
recommends including in the offering, then the holders of Registrable Securities
and the Parent shall be entitled to include in the offering the full number of
securities which they desire to include, and each of the Other Sellers who elect
to participate in the offering shall be entitled to sell a portion of the
remaining maximum number, if any, pro rata based on the number of securities
each such Other Seller notified the Parent that such Other Seller wished to
sell. If, pursuant to the preceding sentence, all the securities of the Other
Sellers are excluded, and the number of securities proposed to be included by
the holders of Registrable Securities and the Parent exceeds the maximum number,
such holders shall be entitled to include in the offering the full number of
Registrable Securities and the Parent shall be entitled to sell the remaining
amount up to the maximum number. Each of the holders of Registrable Securities
and the Parent (in the event that any securities are to be offered by the
Parent) may withdraw from any demand registration pursuant hereto by giving
written notice to the Parent prior to the closing with respect to such offering;
provided, however, that after such withdrawal, no such withdrawing holder may
demand any registration pursuant hereto.
 
                                      A-37
<PAGE>   123
 
     (c) Cooperation.  If so requested by any managing underwriter of any
offering of securities pursuant hereto, all holders of Registrable Securities
and the Parent shall agree not to sell any shares of Common Stock (other than
shares to be sold in such offering) without the consent of any such managing
underwriter for a period of seven days prior to and up to three months after the
effective date of the registration statement filed with respect to such
offering.
 
     (d) Information.  A holder of Registrable Securities wishing to have any
Registrable Securities included in a registration statement shall furnish to the
Parent all such information and material as may be reasonably requested by the
Parent or its counsel, including without limitation all information and material
concerning such holder of Registrable Securities as may be required to be
included in such registration statement under the Securities Act and the
securities laws of the jurisdictions in which any public offering is made. Such
holder shall also do all such things and execute all such additional instruments
as may be necessary or desirable in the opinion of the Parent or its counsel in
connection with such registration statement and shall comply in all respects
with the Securities Act and the securities laws of the jurisdictions in which
any public offering is made. The Parent may require each seller of any
Registrable Securities as to which any registration is being effected to furnish
the Parent such information regarding such seller and the distribution of such
Registrable Securities as the Parent may from time to time request in writing
and as shall be required by law to effect such registration.
 
     (e) Obligations of the Parent.  Whenever the Parent is required by the
provisions hereof to register any Registrable Securities under the Securities
Act, the Parent shall, as expeditiously as possible:
 
          (1) prepare and file with the SEC, and use its best efforts to cause
     to be declared and remain effective, the registration statement and any
     amendments and supplements to the registration statement and the prospectus
     used in connection therewith as may be necessary to keep the registration
     statement current and to comply with the provisions of the Securities Act
     with respect to the disposition of all securities covered by the
     registration statement required to effect the distribution of such
     securities, but in no event shall the Parent be required to do so for a
     period of more than 180 days following the effective date of the
     registration or such longer period as may be required under any
     underwriting agreement;
 
          (2) use its best efforts to register or qualify the securities covered
     by the registration statement under such other securities or blue sky laws
     of such jurisdictions in the United States as any managing underwriter
     reasonably shall request; provided, however, that in no event shall the
     Parent be required to qualify to do business as a foreign corporation in
     any jurisdiction where it is not so qualified, to conform the composition
     of its assets at the time to the securities or blue sky laws of any
     jurisdiction, or to subject itself to taxation in any jurisdiction where it
     has not theretofore done so;
 
          (3) otherwise use its best efforts to comply with all applicable rules
     and regulations of the SEC;
 
          (4) assist the sellers of any such Registrable Securities and any
     managing underwriter in the marketing process with respect to such public
     offering to such extent as they shall reasonably request;
 
          (5) furnish to each seller of such Registrable Securities such number
     of copies of such registration statement and of each such amendment and
     supplement thereto (in each case including all exhibits), such number of
     copies of the prospectus included in such registration statement (including
     each preliminary prospectus), in conformity with the requirements of the
     Securities Act, and such other documents, as such seller may reasonably
     request in order to facilitate the disposition of the Common Stock owned by
     such seller; and
 
          (6) notify each seller of any such Registrable Securities covered by
     such registration statement, at any time when a prospectus relating thereto
     is required to be delivered under the Securities Act within the period
     mentioned in subdivision (1) of this Section 9.12(e), of the happening of
     any event as a result of which the prospectus included in such registration
     statement, as then in effect, includes an untrue statement of a material
     fact or omits to state any material fact required to be stated therein or
     necessary to make the statements therein not misleading in light of the
     circumstances under which they were made (and upon receipt of such notice
     and until a supplemented or amended prospectus as set forth below is
     available, each such seller shall not offer or sell any securities covered
     by such registration statement and
 
                                      A-38
<PAGE>   124
 
     shall return all copies of such prospectus to the Parent if requested to do
     so by it), and at the request of any such seller prepare and furnish to
     such seller a reasonable number of copies of a supplement to or an
     amendment of such prospectus as may be necessary so that, as thereafter
     such prospectus shall not include an untrue statement of a material fact or
     omit to state a material fact required to be stated therein or necessary to
     make the statements therein not misleading in light of the circumstances
     under which they were made.
 
     (f) Expenses.  The Parent will pay all registration expenses in connection
with each registration of Registrable Securities requested pursuant to Sections
9.12(a) and 9.12(b) and any other fees and expenses relating to the Parent, and
each holder shall pay all fees and expenses of counsel to such holder,
underwriting discounts and commissions, and transfer taxes, if any, relating to
the sale or disposition of such holder's Registrable Securities pursuant to a
registration statement effected pursuant to Sections 9.12(a) and 9.12(b).
 
     (g) Indemnification.  (1) In the event of any registration under the
Securities Act of any securities of the Parent pursuant hereto, the Parent shall
(i) indemnify and hold harmless any holder of Registrable Securities whose
securities are included in the registration statement (the "Seller"), any
underwriter, and each other person, if any, who controls any Seller or
underwriter within the meaning of Section 15 of the Securities Act, against any
losses, claims, damages or liabilities, joint or several ("Claims"), to which
each such indemnified party may become subject, under the Securities Act or
otherwise, insofar as any claims (or actions in respect thereof) that arise out
of or are based upon any untrue statement or alleged untrue statement of any
material fact contained in the registration statement or preliminary prospectus
(if used prior to the effective date of the registration statement) or summary
or final prospectus or any amendment or supplement thereto (if used during the
period that the Parent is required to keep the registration statement current)
or any document filed under a state securities or blue sky law (collectively,
"Registration Documents") or insofar as any Claims (or actions in respect
thereof) that arise out of or are based upon the omission or alleged omission to
state in any Registration Document a material fact required to be stated therein
or necessary to make the statements made therein not misleading; and (ii)
reimburse each indemnified party for all legal or other expenses reasonably
incurred by it in connection with investigating or defending any Claim or
action, excluding any amounts paid in settlement of any litigation, commenced or
threatened, if such settlement is effected without the prior written consent of
the Parent; provided, however, that the Parent shall not be liable to a
particular indemnified party in any case to the extent that any Claim or expense
arises out of or is based upon any untrue statement or alleged untrue statement
or omission made in any Registration Document in reliance upon and in conformity
with information furnished by such indemnified party. In addition, the Parent
will not indemnify (unless otherwise required by the managing underwriter) any
underwriter or any person who is associated with or controls any underwriter
with respect to any preliminary prospectus if the underwriter failed to send or
to give a copy of the final prospectus to the person asserting the Claim at or
prior to the written confirmation of the sale of the securities of the Parent to
such person, if the untrue statement or omission at issue had been corrected in
the final prospectus.
 
     (2) In the event of any registration under the Securities Act of any
Registrable Securities pursuant hereto, each Seller severally shall (i)
indemnify and hold harmless the Parent, each of its directors, each of its
officers who have signed the registration statement, each other person, if any,
who controls the Parent within the meaning of Section 15 of the Securities Act,
and each underwriter and each other person, if any, who controls such
underwriter within the meaning of Section 15 of the Securities Act against any
Claims to which each such indemnified party may become subject under the
Securities Act or otherwise, insofar as such Claims (or actions in respect
thereof) arise out of or are based upon any untrue statement or alleged untrue
statement of any material fact contained in any Registration Document, or arise
out of or are based upon the omission or alleged omission to state in any
Registration Document a material fact required to be stated therein or necessary
to make the statements made therein not misleading, and (ii) reimburse each
indemnified party for all legal or other expenses reasonably incurred by it in
connection with investigating or defending any such Claim or action, excluding
any amounts paid in settlement of any litigation, commenced or threatened, if
the settlement is effected without the prior written consent of the Seller;
provided, however, that such indemnification or reimbursement shall be payable
only if, and to the extent that any Claim or expense arises out of or is based
upon an untrue statement or alleged untrue statement or omission or alleged
omission
 
                                      A-39
<PAGE>   125
 
made in any Registration Document in reliance upon and in conformity with
written information furnished to the Parent by the Seller specifically stating
that it is for use in the preparation thereof.
 
     (3) The Parent will not be required to register Registrable Securities held
by any Seller unless such Seller executes an agreement to indemnify the Parent
and other Sellers and associated persons upon the same terms and conditions as
the Seller agrees to indemnify the Parent as provided herein.
 
     (4) Promptly after receipt by a party to be indemnified of notice of the
commencement of any action, the indemnified party shall notify the party from
whom indemnity may be sought in writing of the commencement thereof, if a claim
in respect thereof is to be made against an indemnifying party hereunder; but
the omission of such notice shall not relieve the indemnifying party from any
liability which it may have to any indemnified party otherwise than pursuant
hereto. In case any action is brought against the indemnified party and it shall
notify the indemnifying party of the commencement thereof, the indemnifying
party shall be entitled to participate in, and to the extent that it chooses, to
assume the defense thereof with counsel reasonably satisfactory to the
indemnified party, and after notice from the indemnifying party to the
indemnified party that it so chooses, the indemnifying party shall not be liable
for any legal or other expenses subsequently incurred by the indemnified party
in connection with the defense thereof; provided, however, that (i) if the
indemnifying party fails to take reasonable steps necessary to defend diligently
the claim within 20 days after receiving notice from the indemnified party that
the indemnified party believes it has failed to do so, or (ii) if the
indemnified party who is a defendant in any action or proceeding which is also
brought against the indemnifying party reasonably shall have concluded that
there may be legal defenses available to the indemnified party that are not
available to the indemnifying party, or (iii) if representation of both parties
by the same counsel is otherwise inappropriate under applicable standards of
professional conduct, the indemnified party shall have the right to assume or
continue its own defense as set forth above (but with no more than one firm of
counsel for all indemnified parties in each jurisdiction, except to the extent
any indemnified party or parties reasonably shall have concluded that there may
be legal defenses available to some indemnified parties that are not available
to all, or to the extent representation of all indemnified parties by the same
counsel is otherwise inappropriate under applicable standards of professional
conduct) and the indemnifying party shall be liable for any expenses therefor.
No indemnifying party, in the defense of any such claim or litigation, shall,
except with the consent of each indemnified party, which consent shall not be
unreasonably withheld, consent to entry of any judgment or enter into any
settlement which does not include as an unconditional term thereof the giving by
the claimant or plaintiff to such indemnified party of a release from all
liability in respect to such claim or litigation.
 
     (5) Any indemnity agreements contained herein shall be in addition to any
other rights to indemnification or contribution which any indemnified party may
have pursuant to law or contract and shall remain operative and in full force
and effect regardless of any investigation made or omitted by or on behalf of
any indemnified party.
 
     (6) If for any reason the foregoing indemnity is unavailable, or is
insufficient to hold harmless an indemnified party, then the indemnifying party
shall contribute to the amount paid or payable by the indemnified party as a
result of such losses, claims, damages, liabilities or expenses (i) in such
proportion as is appropriate to reflect the relative benefits received by the
indemnifying party on the one hand and the indemnified party on the other or
(ii) if the allocation provided by clause (i) above is not permitted by
applicable law or provides a lesser sum to the indemnified party than the amount
hereinafter calculated, in such proportion as is appropriate to reflect not only
the relative benefits received by the indemnifying party on the one hand and the
indemnified party on the other, but also the relative fault of the indemnifying
party and the indemnified party, as well as any other relevant equitable
considerations. No person guilty of fraudulent misrepresentations (within the
meaning of Section 11(f) of the Securities Act) shall be entitled to
contribution from any person who was not guilty of such fraudulent
misrepresentation.
 
     (h) All agreements with respect to indemnification pursuant to this
Agreement shall remain in full force and effect and shall survive delivery of
and payment for any Registrable Securities registered pursuant to this Section
9.12.
 
                                      A-40
<PAGE>   126
 
     SECTION 9.13.  Counterparts.  This Agreement may be executed in multiple
counterparts, and by the different parties hereto in separate counterparts, each
of which when executed shall be deemed to be an original but all of which taken
together shall constitute one and the same agreement.
 
     SECTION 9.14.  Irrevocable Proxy.  (a) Upon execution of this Agreement,
the Company shall cause each of Thomas E. Garvey, Michael L. Wert and Stephen C.
Marcus to execute and deliver an irrevocable proxy in favor of Parent with
respect to all of the voting stock of the Company held by such persons equal to
approximately 28.2% of the total shares of Company voting stock outstanding as
of the date hereof, in substantially the form attached as Exhibit C to this
Agreement.
 
     (b) Upon execution of this Agreement, Parent shall cause each of Andrew B.
Shelton and Houston H. Harte to execute and deliver an irrevocable proxy in
favor of the Company with respect to the voting stock of Parent held by such
persons equal to approximately 28.2% of the total shares of Parent voting stock
as of the date hereof in substantially the form attached as Exhibit D to this
Agreement.
 
     IN WITNESS WHEREOF, each of the parties hereto has caused this Agreement to
be executed as of the date first written above by their respective officers
thereunto duly authorized.
 
                                          HARTE-HANKS COMMUNICATIONS, INC.
 
                                          By:      /s/  LARRY FRANKLIN
                                                       Larry Franklin
                                               President and Chief Executive
                                                           Officer
 
                                          HHD ACQUISITION CORP.
 
                                          By:      /s/  LARRY FRANKLIN
                                                       Larry Franklin
                                                         President
 
                                          DIMARK, INC.
 
                                          By:     /s/  THOMAS E. GARVEY
                                                      Thomas E. Garvey
                                                          Chairman
 
                                      A-41
<PAGE>   127
 
                                                                       EXHIBIT A
 
                         COMPANY AFFILIATE'S AGREEMENT
 
Harte-Hanks Communications, Inc.
200 Concord Plaza Drive
Suite 800
San Antonio, Texas 78216
 
Ladies and Gentlemen:
 
     I have been advised that as of the date hereof, I may be deemed to be an
"affiliate" of DiMark, Inc., a New Jersey corporation (the "Company"), as that
term is defined for purposes of paragraphs (c) and (d) of Rule 145 of the Rules
and Regulations (the "Rules and Regulations") of the Securities and Exchange
Commission (the "SEC") under the Securities Act of 1933, as amended (the
"Securities Act").
 
     Pursuant to the terms and subject to the conditions of that certain
Agreement and Plan of Merger by and among Harte-Hanks Communications, Inc., a
Delaware corporation ("Parent"), HHD Acquisition Corp., a New Jersey corporation
and a wholly owned subsidiary of Parent ("Merger Sub"), and the Company dated as
of February   , 1996 (the "Merger Agreement"), providing for, among other
things, the merger of Merger Sub with and into the Company (the "Merger"), I
will be entitled to receive shares of common stock, par value $1.00 per share,
of Parent ("Parent Common Stock"), in exchange for shares of common stock, no
par value, of the Company ("the Company Common Stock") owned by me at the
Effective Time (as defined in the Merger Agreement) of the Merger as determined
pursuant to the Merger Agreement.
 
     I further understand that the Merger will be treated for financial
accounting purposes as a "pooling of interests" in accordance with generally
accepted accounting principles and that the staff of the SEC has issued certain
guidelines that should be followed to ensure the pooling of the entities.
 
     In consideration of the agreements contained herein, Parent's reliance on
this letter in connection with the consummation of the Merger and for other good
and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, I hereby represent, warrant and agree that (i) I will not make any
sale, transfer or other disposition of the Company Common Stock owned by me
during the period commencing 30 days before the Effective Time and ending at the
earlier of the Effective Time and the termination of the Merger Agreement, and
(ii) I will not make any sale, transfer or other disposition of Parent Common
Stock owned by me after the Effective Time until such time as financial
statements that include at least 30 days of combined operations of the Company
and Parent after the Merger shall have been publicly reported, unless I shall
have delivered to Parent prior to any such sale, transfer or other disposition,
a written opinion from KPMG Peat Marwick, independent public accountants for
Parent, or a written no-action letter from the accounting staff of the SEC, in
either case in form and substance reasonably satisfactory to Parent, to the
effect that such sale, transfer or other disposition will not cause the Merger
not to be treated as a "pooling of interests" for financial accounting purposes
in accordance with generally accepted accounting principles and the rules,
regulations and interpretations of the SEC and (iii) I will not make any sale,
transfer or other disposition of any shares of Parent Common Stock received by
me pursuant to the Merger in violation of the Securities Act or the Rules and
Regulations. I have been advised that the issuance of the shares of Parent
Common Stock pursuant to the Merger will have been registered with the SEC under
the Securities Act on a Registration Statement on Form S-4. However, I have also
been advised, and I agree, that since I may be deemed to be an affiliate of the
Company at the time the Merger is submitted for a vote of the stockholders of
the Company, the Parent Common Stock received by me pursuant to the Merger can
be sold by me only (i) pursuant to an effective registration statement under the
Securities Act, (ii) in conformity with the volume and other limitations of Rule
145 promulgated by the SEC under the Securities Act, or (iii) in reliance upon
an exemption from registration that is available under the Securities Act.
 
     I also understand and agree that stop transfer instructions will be given
to Parent's transfer agent with respect to the Parent Common Stock to be
received by me pursuant to the Merger and that there will be
 
                            Exhibit A-1 to Appendix A
<PAGE>   128
 
placed on the certificates representing such shares of Parent Common Stock, or
any substitutions therefor, a legend stating in substance as follows:
 
          "These shares were issued in a transaction to which Rule 145
     promulgated under the Securities Act of 1933 applies. These shares may only
     be transferred in accordance with the terms of such Rule and an Affiliate's
     Agreement between the original holder of such shares and [Parent], a copy
     of which agreement is on file at the principal offices of such company."
 
     It is understood and agreed that the legend set forth above shall be
removed upon surrender of certificates bearing such legend by delivery of
substitute certificates without such legend if I shall have delivered to Parent
an opinion of counsel, in form and substance reasonably satisfactory to Parent,
to the effect that the sale or disposition of the shares represented by the
surrendered certificates may be effected without registration of the offering,
sale and delivery of such shares under the Securities Act.
 
     By its execution hereof, Parent agrees that it will, as long as I own any
Parent Common Stock to be received by me pursuant to the Merger, the resale of
which remains subject to Rule 145 under the Securities Act, take all reasonable
efforts to make timely filings with the SEC of all reports required to be filed
by it pursuant to the Securities Exchange Act of 1934, as amended, and will
promptly furnish upon written request of the undersigned a written statement
confirming that such reports have been so timely filed.
 
     If you are in agreement with the foregoing, please so indicate by signing
below and returning a copy of this letter to the undersigned, at which time this
letter shall become a binding agreement between us.
 
                                          Very truly yours,
 
                                          By:
                                          --------------------------------------
                                            Name:
                                            Title:
                                            Date:
                                            Address:
 
ACCEPTED this        day
of             , 1996
 
Harte-Hanks Communications, Inc.
 
By:
- --------------------------------------
    Name:
    Title:
 
                            Exhibit A-2 to Appendix A
<PAGE>   129
 
                                                                       EXHIBIT B
 
                          PARENT AFFILIATE'S AGREEMENT
 
Harte-Hanks Communications, Inc.
200 Concord Plaza Drive
Suite 800
San Antonio, Texas 78216
 
Ladies and Gentlemen:
 
     I have been advised that as of the date hereof, I may be deemed to be an
"affiliate" of Harte-Hanks Communications, Inc., a Delaware corporation
("Parent"), as that term is defined in Rule 1-02 of Regulation S-X of the Rules
and Regulations (the "Rules and Regulations") of the Securities and Exchange
Commission (the "SEC").
 
     I understand that, pursuant to the terms and subject to the conditions of
that certain Agreement and Plan of Merger dated as of February   , 1996 (the
"Merger Agreement") by and among Parent, HHD Acquisition Corp., a New Jersey
corporation and a wholly owned subsidiary of Parent ("Merger Sub"), and DiMark,
Inc., a New Jersey corporation ("the Company"), Merger Sub will be merged with
and into the Company (the "Merger") at the Effective Time (as defined in the
Merger Agreement).
 
     I further understand that the Merger will be treated for financial
accounting purposes as a "pooling of interests" in accordance with generally
accepted accounting principles and that the staff of the SEC has issued certain
guidelines that should be followed to ensure the pooling of the entities.
 
     In consideration of the agreements contained herein, Parent's reliance on
this letter in connection with the consummation of the Merger and for other good
and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, I hereby represent, warrant and agree that (i) I will not make any
sale, transfer or other disposition of Parent Common Stock (as defined in the
Merger Agreement) owned by me during the period commencing 30 days before the
Effective Time and ending at the earlier of the Effective Time and the
termination of the Merger Agreement, and (ii) I will not make any sale, transfer
or other disposition of Parent Common Stock owned by me after the Effective Time
until such time as financial statements that include at least 30 days of
combined operations of the Company and Parent after the Merger shall have been
publicly reported, unless I shall have delivered to Parent prior to any such
sale, transfer or other disposition, a written opinion from KPMG Peat Marwick,
independent public accountants for Parent, or a written no-action letter from
the accounting staff of the SEC, in either case in form and substance reasonably
satisfactory to Parent, to the effect that such sale, transfer or other
disposition will not cause the Merger not to be treated as a "pooling of
interests" for financial accounting purposes in accordance with generally
accepted accounting principles and the rules, regulations and interpretations of
the SEC.
 
                                          Very truly yours,
 
                                          By:
                                          --------------------------------------
                                            Name:
                                            Title:
                                            Date:
                                            Address:
 
                            Exhibit B-1 to Appendix A
<PAGE>   130
 
                                                                       EXHIBIT C
 
                                                                          , 1996
 
RE:  IRREVOCABLE PROXY
 
Ladies and Gentlemen:
 
     In connection with the execution of that certain merger agreement by and
among Harte-Hanks Communications, Inc., HHD Acquisition Corp., and DiMark, Inc.
(the "Company") dated February   , 1996 (the "Merger Agreement"), the
undersigned ("Grantor") hereby irrevocably appoints (*) (or its designees), with
full power of substitution, as proxy for the Grantor to vote the shares of
common stock ("Common Stock") of the Company which the Grantor is entitled to
vote (the "Proxy Shares"), for and in the name, place and stead of the Grantor,
at any meeting of the holders of shares of Company Common Stock or any
adjournments or postponements thereof or pursuant to any consent in lieu of a
meeting, or otherwise, with respect only to the approval of the Merger
Agreement, any matters related to or in connection with the proposed merger and
any corporate action the consummation of which would violate, frustrate the
purposes of, or prevent or delay the consummation of the transactions
contemplated by the Merger Agreement (including without limitation any proposal
to amend the articles of incorporation or by-laws of the Company or approve any
merger, consolidation, sale or purchase of any assets, issuance of Company
Common Stock or any other equity security of the Company (or a security
convertible into an equity security of the Company), reorganization,
recapitalization, liquidation or winding up of or by the Company). The
undersigned represents and warrants that the undersigned has all necessary power
and authority to deliver this proxy.
 
     This proxy is coupled with an interest and is expressly made irrevocable
and will expire on the earliest to occur of (i) the closing of the transaction
contemplated by the Merger Agreement, (ii) the termination of the Merger
Agreement pursuant to its terms, or (iii) July 31, 1996.
 
     This proxy shall be filed with the Secretary of the Company.
 
                                          --------------------------------------
 
                                          Printed Name
                                                      --------------------------
 
                                          No. of Proxy Shares
 
                                                      --------------------------
 
                            Exhibit C-1 to Appendix A
<PAGE>   131
 
                                                                       EXHIBIT D
 
                                                                          , 1996
 
RE: IRREVOCABLE PROXY
 
Ladies and Gentlemen:
 
     In connection with the execution of that certain merger agreement by and
among Harte-Hanks Communications, Inc. ("Parent"), HHD Acquisition Corp. and
DiMark, Inc. dated February   , 1996 (the "Merger Agreement"), the undersigned
("Grantor") hereby irrevocably appoints (*) (or its designees), with full power
of substitution, as proxy for the Grantor to vote the shares of common stock
("Common Stock") of Parent, which the Grantor is entitled to vote (the "Proxy
Shares"), for and in the name, place and stead of the Grantor, at any meeting of
the holders of shares of Parent Common Stock or any adjournments or
postponements thereof or pursuant to any consent in lieu of a meeting, or
otherwise, with respect only to the approval of the issuance of Parent Common
Stock pursuant to the Merger Agreement (the "Stock Issuance"), any matters
related to or in connection with the Stock Issuance and any corporate action the
consummation of which would violate, frustrate the purposes of, or prevent or
delay the consummation of the transactions contemplated by the Merger Agreement
(including without limitation any proposal to amend the certificate of
incorporation or by-laws of Parent or approve any merger, consolidation, sale or
purchase of any assets, issuance of Parent Common Stock or any other equity
security of Parent (or a security convertible into an equity security of
Parent), reorganization, recapitalization, liquidation or winding up of or by
Parent). The undersigned represents and warrants that the undersigned has all
necessary power and authority to deliver this proxy.
 
     This proxy is coupled with an interest and is expressly made irrevocable
and will expire on the earliest to occur of (i) the closing of the transaction
contemplated by the Merger Agreement, (ii) the termination of the Merger
Agreement pursuant to its terms, or (iii) July 31, 1996.
 
     This proxy shall be filed with the Secretary of Parent.
 
                                          --------------------------------------
 
                                          Printed Name
                                                      --------------------------
 
                                          No. of Proxy Shares
 
                                                      --------------------------
 
                            Exhibit D-1 to Appendix A
<PAGE>   132
 
                                                                      APPENDIX B
 
                                      LOGO
 
                                                                February 4, 1996
 
Board of Directors
Harte-Hanks Communications, Inc.
200 Concord Plaza Drive, Suite 800
San Antonio, Texas 78291
 
Gentleman:
 
     You have requested our opinion as to the fairness from a financial point of
view to the shareholders of Harte-Hanks Communications, Inc. (the "Company") of
the consideration to be paid by the Company pursuant to the terms of the Merger
Agreement dated as February 4, 1996, between the Company and DiMark, Inc.
("DiMark") (the "Agreement").
 
     Pursuant to the Agreement, each share of common stock of DiMark will be
converted into the right to receive 0.656 shares of common stock of the Company,
$1.00 par value of the Company.
 
     In arriving at our opinion, we have reviewed the Agreement, and the
financial and other information that was publicly available or furnished to us
by the Company and DiMark, including information provided during discussions
with their respective managements. Included in the information provided during
discussions with the respective managements were certain financial projections
of DiMark prepared by the management of DiMark and certain financial projections
of the Company prepared by the management of the Company. In addition, we have
compared certain financial and securities data of the Company and DiMark with
various other companies whose securities are traded in public markets, reviewed
the historical stock prices and trading volumes of the common stock of DiMark,
reviewed prices and premiums paid in other business combinations and conducted
such other financial studies, analyses and investigations as we deemed
appropriate for purposes of this opinion.
 
     In rendering our opinion, we have relied upon and assumed the accuracy,
completeness and fairness of the financial and other information that was
available to us from public sources, that was provided to us by the Company and
DiMark or their respective representatives, or that was otherwise reviewed by
us. With respect to the financial projections supplied to us, we have assumed
that they have been reasonably prepared on the basis reflecting the best
currently available estimates and judgments of the management of the Company and
DiMark as to the future operating and financial performance of the Company and
DiMark. We have not assumed any responsibility for making any independent
evaluation of DiMark assets or liabilities or for making any independent
verification of any of the information reviewed by us. We have relied as to all
legal matters on advice of counsel to the Company.
 
     Our opinion is necessarily based on economic, market, financial and other
conditions as they exist on, and on the information made available to us as of,
the date of this letter. It should be understood that, although subsequent
developments may affect this opinion, we do not have any obligation to update,
revise or reaffirm this opinion. We are expressing no opinion herein as to the
prices at which the Company's common stock will actually trade at any time. Our
opinion does not constitute a recommendation to any shareholder as to how such
shareholder should vote on the proposed transactions.
 
     Donaldson, Lufkin & Jenrette Securities Corporation ("DLJ"), as part of its
investment banking services, is regularly engaged in the valuation of businesses
and securities in connection with mergers,
 
                                       B-1
<PAGE>   133
 
acquisitions, underwritings, sales and distributions of listed and unlisted
securities, private placements and valuations for estate, corporate and other
purposes.
 
     Based upon the foregoing and such other factors as we deem relevant, we are
of the opinion that the consideration to be paid by the Company pursuant to the
Agreement is fair to the shareholders of the Company from a financial point of
view.
 
                                          Very truly yours,
 
                                          DONALDSON, LUFKIN & JENRETTE
                                          SECURITIES CORPORATION
 
                                          By:     /s/  LOUIS P. FRIEDMAN
                                                     Louis P. Friedman
                                                     Managing Director
 
                                       B-2
<PAGE>   134
 
                                                                      APPENDIX C
 
LOGO
 
                                                    Dated as of February 3, 1996
 
Board of Directors of Dimark, Inc.
2050 Cabot Boulevard West
Langhorne, PA 19047
Attention: Thomas E. Garvey
           Chairman
 
Dear Sirs:
 
     Dimark, Inc. ("Dimark" or the "Company") has entered into an Agreement and
Plan of Merger dated as of February 5, 1996 (the "Merger Agreement") by and
among the Company, Harte-Hanks Communications, Inc. ("HH") and its wholly owned
subsidiary, HHD Acquisition Corp. ("MergerCo."). Pursuant to the Merger
Agreement, MergerCo. will merge with and into the Company (the "Merger").
Pursuant to the Merger Agreement, the stockholders of the Company (the "Public
Stockholders") will receive, for each share of Dimark Common Stock held by the
Public Stockholders, .656 shares of HH Common Stock. You have requested our
opinion as to whether the consideration to be received by the Public
Stockholders in the Merger is fair, from a financial point of view, to the
Public Stockholders.
 
     Alex. Brown & Sons Incorporated, as a customary part of its investment
banking business, is engaged in the valuation of businesses and their securities
in connection with mergers and acquisitions, negotiated underwritings, private
placements and valuations for estate, corporate and other purposes. In addition,
Alex. Brown & Sons Incorporated regularly publishes research reports regarding
the direct marketing, business services and media and communications industries,
and businesses and securities of publicly owned companies in those industries.
We are rendering the opinion set forth herein to the Board of Directors of the
Company in connection with the Merger and will receive a fee for our services.
In addition, Alex. Brown will receive a fee for its services to the Company in
connection with the Merger, contingent upon consummation of the Merger. Alex.
Brown in the past has provided financial advisory services to the Company and
received as compensation warrants to purchase the Company's common stock. In the
ordinary course of its business, Alex. Brown and its affiliates may actively
trade the debt and equity securities of the Company and HH for their own account
and for the accounts of customers and accordingly, may at any time hold a long
or short position in such securities.
 
     In connection with our opinion, we have reviewed the Merger Agreement,
certain publicly available financial information concerning the Company and HH
and certain non-public information, including financial forecasts, furnished to
us concerning the Company and HH. We have also held discussions with members of
the senior management of the Company and HH regarding their respective
businesses and prospects. In addition, we have (i) reviewed the reported price
and trading activity for the common stock of the Company and HH, (ii) reviewed
certain financial and stock market information for the Company and HH, and
similar information for certain other companies whose securities are publicly
traded, (iii) reviewed the financial terms of certain selected business
combinations, and (iv) performed such other studies and analyses, and considered
such other factors, as we deemed appropriate.
 
     We have not independently verified the information described above, and for
purposes of this opinion, and with your consent, have assumed the accuracy,
completeness and fairness thereof. With respect to financial forecasts and other
information relating to the prospects of the Company and HH, we have assumed
that such forecasts and other information were reasonably prepared and reflect
the best currently available estimates and good faith judgments of the
managements of the Company and HH, respectively, as to the likely future
 
                                       C-1
<PAGE>   135
 
financial performance of the Company and HH. In addition, we have not conducted
a physical inspection of the properties or facilities or made an independent
evaluation or appraisal of the assets of the Company or HH, nor have we been
furnished with any such evaluation or appraisal. Our opinion is based on the
prices of securities at the time of our opinion, as well as financial, economic,
monetary, political, market, and other conditions as they exist and can be
evaluated as of the date of this letter. We are not expressing any opinion as to
the prices at which HH Common Stock will trade subsequent to the Merger. We have
made no independent investigation of any legal matters affecting any of the
Company or HH, and have assumed the correctness of all legal and accounting
advice given to such parties and the Board of Directors, including advice as to
the accounting and tax consequences of the Merger to the Company and the Public
Stockholders.
 
     It is understood that this letter is for the information of the Board of
Directors of the Company in connection with its consideration of the Merger and
does not constitute a recommendation to any stockholder as to how such
stockholder should vote on the Merger. This letter is not to be quoted or
referred to, in whole or in part, in any registration statement, prospectus or
proxy statement, or in any other document used in connection with the offering
or sale of securities, nor shall this letter be used for any other purpose,
without Alex. Brown's prior written consent.
 
     Based upon and subject to the foregoing, it is our opinion that as of the
date of this letter, the consideration to be received by the Public Stockholders
in the Merger pursuant to the Merger Agreement is fair, from a financial point
of view, to the Stockholders.
 
                                          Very truly yours,
 
                                          Alex. Brown & Sons Incorporated
 
                                       C-2
<PAGE>   136
 
                                    PART II
 
ITEM 20. INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
     Harte-Hanks' Amended and Restated Certificate of Incorporation provides
that no director of Harte-Hanks will be personally liable to Harte-Hanks or any
of its stockholders for monetary damages arising from the director's breach of
the duty of care as a director with certain limited exceptions.
 
     Pursuant to the provisions of Section 145 of the Delaware General
Corporation Law, every Delaware corporation has the power to indemnify any
person who was or is a party or is threatened to be made a party to any
threatened, pending or completed action, suit or proceeding (other than an
action by or in the right of the corporation) by reason of the fact that he is
or was a director, officer, employee or agent of any corporation, partnership,
joint venture, trust or other enterprise, against any and all expenses,
judgments, fines and amounts paid in settlement and reasonably incurred in
connection with such action, suit or proceeding. The power to indemnify applies
only if such person acted in good faith and in a manner he reasonably believed
to be in the best interest, or not opposed to the best interest, of the
corporation and with respect to any criminal action or proceeding, had no
reasonable cause to believe his conduct was unlawful.
 
     The power to indemnify applies to actions brought by or in the right of the
corporation as well, but only to the extent of defense and settlement expenses
and not to any satisfaction of a judgment or settlement of the claim itself, and
with the further limitation that in such actions no indemnification shall be
made in the event of any adjudication unless the court, in its discretion,
believes that in light of all the circumstances indemnification should apply.
 
     To the extent any of the persons referred to in the two immediately
preceding paragraphs is successful in the defense of the actions referred to
therein, such person is entitled, pursuant to Section 145, to indemnification as
described above.
 
     Harte-Hanks' Amended and Restated Certificate of Incorporation and Amended
and Restated Bylaws provide for indemnification to officers and directors of the
Company to the fullest extent permitted by the Delaware General Corporation Law.
 
     Harte-Hanks maintains a policy of liability insurance to insure its
officers and directors against losses resulting from certain wrongful acts
committed by them in their capacity as officers and directors of Harte-Hanks.
 
     Insofar as indemnification by Harte-Hanks for liabilities arising under the
Securities Act of 1933 may be permitted to directors, officers or persons
controlling Harte-Hanks pursuant to the foregoing provisions, Harte-Hanks has
been informed that in the opinion of the Securities and Exchange Commission such
indemnification is against public policy as expressed in the Securities Act and
is therefore unenforceable.
 
ITEM 21. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.
 
<TABLE>
<CAPTION>
 EXHIBIT
  NUMBER                          DESCRIPTION OF EXHIBITS
- ---------- ----------------------------------------------------------------------
<C>        <S>                                                                     <C>
     2.1   -- Agreement and Plan of Merger dated February 4, 1996 by and among
              Harte-Hanks Communications, Inc., HHD Acquisition Corp. and DiMark,
              Inc. (contained in Appendix A to the Joint Proxy
              Statement/Prospectus and incorporated herein by reference)
     3.1   -- Harte-Hanks Communications, Inc. Amended and Restated Certificate
              of Incorporation(1)
     3.2   -- Harte-Hanks Communications, Inc. Amended and Restated Bylaws(1)
    *5.1   -- Opinion of Hughes & Luce, L.L.P. re Legality
    *5.2   -- Opinion of Hughes & Luce, L.L.P. re Tax Matters
    *5.3   -- Opinion of Mesirov Gelman Jaffe Cramer & Jamieson
</TABLE>
 
                                      II-1
<PAGE>   137
 
<TABLE>
<CAPTION>
 EXHIBIT
  NUMBER                          DESCRIPTION OF EXHIBITS
- ---------- ----------------------------------------------------------------------
  <S>      <C>
    *9.1   -- Irrevocable Proxy dated February 4, 1996 executed by Thomas E.
              Garvey in favor of Harte-Hanks Communications, Inc.
    *9.2   -- Irrevocable Proxy dated February 4, 1996 executed by Michael L.
              Wert in favor of Harte-Hanks Communications, Inc.
    *9.3   -- Irrevocable Proxy dated February 4, 1996 executed by Stephen C.
              Marcus in favor of Harte-Hanks Communications, Inc.
    *9.4   -- Irrevocable Proxy dated February 4, 1996 executed by Stephen C.
              Marcus as trustee for the Marcus Family Foundation in favor of
              Harte-Hanks Communications, Inc.
    *9.5   -- Irrevocable Proxy dated February 4, 1996 executed by Houston H.
              Harte in favor of DiMark, Inc.
    *9.6   -- Irrevocable Proxy dated February 4, 1996 executed by Andrew B.
              Shelton in favor of DiMark, Inc.
    10.1   -- Harte-Hanks Communications, Inc. 1991 Stock Option Plan(2)
    10.2   -- Amendment to Harte-Hanks Communications, Inc. 1991 Stock Option
              Plan(3)
    10.3   -- Amendment No. 2 to Harte-Hanks Communications, Inc. 1991 Stock
              Option Plan(1)
   *10.4   -- Harte-Hanks Communications, Inc. 1996 Incentive Compensation Plan
   *10.5   -- Harte-Hanks Communications, Inc. Deferred Compensation Plan for
              Management Bonuses
   *10.6   -- Form of Employment Agreement between DiMark, Inc., Thomas E. Garvey
              and Harte-Hanks Communications, Inc.
   *10.7   -- Form of Employment Agreement between DiMark, Inc., Michael Wert and
              Harte-Hanks Communications, Inc.
   *10.8   -- Form of Employment Agreement between Mars Graphic Services, Inc.,
              Stephen C. Marcus and Harte-Hanks Communications, Inc.
   *10.9   -- Form of Employment Agreement between Employer and Employees
   *13.1   -- Annual Report to Stockholders
   *21.1   -- Subsidiaries
   *23.1   -- Consent of Hughes & Luce, L.L.P. (contained in Exhibit 5.1)
   *23.2   -- Consent of Mesirov Gelman Jaffe Cramer & Jamieson (contained in
              Exhibit 5.3)
   *23.3   -- Consent of KPMG Peat Marwick LLP
   *23.4   -- Consent of Arthur Andersen LLP
   *23.5   -- Consent of Donaldson, Lufkin & Jenrette Securities Corporation
   *23.6   -- Consent of Alex. Brown & Sons Incorporated
   *24.1   -- Powers of Attorney (included on the signature page of this
              Registration Statement)
</TABLE>
 
- ---------------
 *  Filed herewith
 
(1) Filed as an Exhibit to the Company's Registration Statement on Form S-2,
    Registration No. 33-69202, and incorporated herein by reference.
 
(2) Filed as an Exhibit to the Report of the Company on Form 10-K for the year
    ended December 31, 1991 and incorporated herein by reference.
 
(3) Filed as an Exhibit to the Report of the Company on Form 10-K for the year
    ended December 31, 1992 and incorporated herein by reference.
 
                                      II-2
<PAGE>   138
 
ITEM 22. UNDERTAKINGS.
 
     (a) The undersigned Registrant hereby undertakes
 
          (1) That, for purposes of determining any liability under the
     Securities Act, each filing of the Registrant's annual report pursuant to
     Section 13(a) and 15(d) of the Exchange Act (and, where applicable, each
     filing of an employee benefit plan's annual report pursuant to Section
     15(d) of the Exchange Act) that is incorporated by reference in the
     Registration Statement shall be deemed to be a new registration statement
     relating to the securities offered therein, and the offering of such
     securities at that time shall be deemed to be the initial bona fide
     offering thereof.
 
          (2) Insofar as indemnification for liabilities arising under the
     Securities Act may be permitted to directors, officers, and controlling
     persons of the Registrant pursuant to the foregoing provisions, or
     otherwise, the Registrant has been advised that in the opinion of the
     Commission such indemnification is against public policy as expressed in
     the Securities Act and is, therefore, unenforceable. In the event that a
     claim for indemnification against such liabilities (other than the payment
     by the Registrant of expenses incurred or paid by a director, officer, or
     controlling person of the Registrant in the successful defense of any
     action, suit or proceeding) is asserted by such director, officer, or
     controlling person in connection with the securities being registered, the
     Registrant will, unless in the opinion of its counsel the matter has been
     settled by controlling precedent, submit to a court of appropriate
     jurisdiction the question whether such indemnification by it is against
     public policy as expressed in the Securities Act and will be governed by
     the final adjudication of such issue.
 
     (b) The undersigned registrant hereby undertakes to respond to requests for
information that is incorporated by reference into the prospectus pursuant to
Item 4, 10(b), 11 or 13 of this form, within one business day of receipt of such
request, and to send the incorporated documents by first class mail or other
equally prompt means. This includes information contained in documents filed
subsequent to the effective date of the registration statement through the date
of responding to the request.
 
     (c) The undersigned Registrant hereby undertakes to supply by means of a
post-effective amendment all information concerning a transaction, and the
company being acquired involved therein, that was not the subject of and
included in the registration statement when it became effective.
 
                                      II-3
<PAGE>   139
 
                                   SIGNATURES
 
     Pursuant to the requirements of the Securities Act, the Registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-4 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of Dallas, State of Texas, on March 28, 1996.
 
                                            HARTE-HANKS COMMUNICATIONS, INC.
 
                                            By:    /s/  LARRY FRANKLIN
                                                ------------------------------
                                                        Larry Franklin
                                                President and Chief Executive
                                                            Officer
 
                               POWER OF ATTORNEY
 
     Know all men by these presents, that each of the undersigned hereby
constitutes and appoints Larry Franklin his true and lawful attorney-in-fact and
agent, with full power of substitution for him and in his name, place and stead,
in any and all capacities, to sign any or all amendments to the Registration
Statement, and to file the same with exhibits thereto, and other documents in
connection therewith, with the Securities and Exchange Commission, granting unto
said attorney-in-fact and agent full power and authority to do and perform each
and every act and thing requisite and necessary to be done in and about the
premises, as fully to all intents and purposes as they might or could do in
person, hereby ratifying and confirming all that said attorney-in-fact and
agent, or their substitute or substitutes, may lawfully do or cause to be done
by virtue hereof.
 
     Pursuant to the requirements of the Securities Act, this Registration
Statement has been signed on March 28, 1996 by the following persons in the
capacities indicated.
 
                                      II-4
<PAGE>   140
 
<TABLE>
<CAPTION>
                  SIGNATURE                                         TITLE
- ---------------------------------------------   ----------------------------------------------
<C>                                             <S>
          /s/  LARRY FRANKLIN                   Director, President and Chief Executive
- --------------------------------------------        Officer      
               Larry Franklin                    

        /s/  DR. PETER T. FLAWN                 Director
- --------------------------------------------
             Dr. Peter T. Flawn

       /s/  CHRISTOPHER M. HARTE                Director
- --------------------------------------------
            Christopher M. Harte

          /s/  EDWARD H. HARTE                  Director
- --------------------------------------------
               Edward H. Harte

         /s/  HOUSTON H. HARTE                  Chairman, Board of Directors
- --------------------------------------------
              Houston H. Harte

         /s/  JAMES L. JOHNSON                  Director
- --------------------------------------------
              James L. Johnson

         /s/  ANDREW B. SHELTON                 Director
- --------------------------------------------
              Andrew B. Shelton

        /s/  RICHARD L. RITCHIE                 Senior Vice President, Finance, Chief
- --------------------------------------------        Financial and Accounting Officer
             Richard L. Ritchie                  
</TABLE>
 
                                      II-5
<PAGE>   141
 
                               INDEX TO EXHIBITS
 
<TABLE>
<CAPTION>
                                                                                   SEQUENTIALLY
 EXHIBIT                                                                            NUMBERED
  NUMBER                           DESCRIPTION OF EXHIBITS                            PAGES
- ---------- -----------------------------------------------------------------------------------
<C>        <S>                                                                     <C>
     2.1   -- Agreement and Plan of Merger dated February 4, 1996 by and among
              Harte-Hanks Communications, Inc., HHD Acquisition Corp. and DiMark,
              Inc. (contained in Appendix A to the Joint Proxy Statement/Prospectus
              and incorporated herein by reference)
     3.1   -- Harte-Hanks Communications, Inc. Amended and Restated Certificate of
              Incorporation(1)
     3.2   -- Harte-Hanks Communications, Inc. Amended and Restated Bylaws(1)
    *5.1   -- Opinion of Hughes & Luce, L.L.P. re Legality
    *5.2   -- Opinion of Hughes & Luce, L.L.P. re Tax Matters
    *5.3   -- Opinion of Mesirov Gelman Jaffe Cramer & Jamieson
    *9.1   -- Irrevocable Proxy dated February 4, 1996 executed by Thomas E. Garvey
              in favor of Harte-Hanks Communications, Inc.
    *9.2   -- Irrevocable Proxy dated February 4, 1996 executed by Michael L. Wert
              in favor of Harte-Hanks Communications, Inc.
    *9.3   -- Irrevocable Proxy dated February 4, 1996 executed by Stephen C.
              Marcus in favor of Harte-Hanks Communications, Inc.
    *9.4   -- Irrevocable Proxy dated February 4, 1996 executed by Stephen C.
              Marcus as trustee for the Marcus Family Foundation in favor of
              Harte-Hanks Communications, Inc.
    *9.5   -- Irrevocable Proxy dated February 4, 1996 executed by Houston H. Harte
              in favor of DiMark, Inc.
    *9.6   -- Irrevocable Proxy dated February 4, 1996 executed by Andrew B.
              Shelton in favor of DiMark, Inc.
    10.1   -- Harte-Hanks Communications, Inc. 1991 Stock Option Plan(2)
    10.2   -- Amendment to Harte-Hanks Communications, Inc. 1991 Stock Option
              Plan(3)
    10.3   -- Amendment No. 2 to Harte-Hanks Communications, Inc. 1991 Stock Option
              Plan(1)
   *10.4   -- Harte-Hanks Communications, Inc. 1996 Incentive Compensation Plan
   *10.5   -- Harte-Hanks Communications, Inc. Deferred Compensation Plan for
              Management Bonuses
   *10.6   -- Form of Employment Agreement between DiMark, Inc., Thomas E. Garvey
              and Harte-Hanks Communications, Inc.
   *10.7   -- Form of Employment Agreement between DiMark, Inc., Michael Wert and
              Harte-Hanks Communications, Inc.
   *10.8   -- Form of Employment Agreement between Mars Graphic Services, Inc.,
              Stephen C. Marcus and Harte-Hanks Communications, Inc.
   *10.9   -- Form of Employment Agreement between Employer and Employee
   *13.1   -- Annual Report to Stockholders
   *21.1   -- Subsidiaries
   *23.1   -- Consent of Hughes & Luce, L.L.P. (contained in Exhibit 5.1)
   *23.2   -- Consent of Mesirov Gelman Jaffe Cramer & Jamieson (contained in
              Exhibit 5.3)
   *23.3   -- Consent of KPMG Peat Marwick LLP
</TABLE>

<PAGE>   1
                                  EXHIBIT 5.1

                       [Hughes & Luce, L.L.P. Letterhead]

                                 March 29, 1996


Harte-Hanks Communications, Inc.
Harte-Hanks Tower
200 Concord Plaza Drive; Suite 800
San Antonio, TX 78216

Ladies and Gentlemen:

         We have acted as special counsel to Harte-Hanks Communications, Inc., a
Delaware corporation (the "Company"), in connection with the registration under
the Securities Act of 1933, as amended (the "Act"), of 7,742,453 shares of the
Company's common stock, par value $1.00 per share (the "Common Stock") to be
issued by the Company in connection with the acquisition of DiMark, Inc., a New
Jersey corporation ("DiMark"), as described in the Registration Statement of the
Company on Form S-4 (the "Registration Statement") filed with the Securities and
Exchange Commission on the date hereof (the "Merger").

         In rendering this opinion, we have examined and relied upon executed
originals, counterparts or copies of such documents, records and certificates
(including certificates of public officials and officers of the Company) as we
considered necessary or appropriate for enabling us to express the opinions set
forth herein.  In all such examinations, we have assumed the authenticity and
completeness of all documents submitted to us as originals and the conformity
to originals and completeness of all documents submitted to us as photostatic,
conformed, notarized or certified copies.

         Based on the foregoing, we are of the opinion that such shares of
Common Stock have been duly authorized and, when issued to the DiMark
stockholders in accordance with the terms of the acquisition agreement as
described in the Registration Statement, will be validly issued, fully paid and
nonassessable.

         This opinion may be filed as an exhibit to the Registration Statement.
We also consent to the reference to this firm as having passed on the validity
of such shares of Common Stock and certain federal income tax matters in
connection with the Merger under the caption "Legal Matters" in the prospectus
that constitutes a part of the Registration Statement.  In giving this consent,
we do not admit that we are included in the category of persons whose consent
is required under Section 7 of the Act or the rules and regulations of the
Securities and Exchange Commission promulgated thereunder.

                                        Very truly yours,


<PAGE>   1
                                  EXHIBIT 5.2

                       [Hughes & Luce, L.L.P. Letterhead]


                                 March 29, 1996


           214/939-5500


Harte-Hanks Communications, Inc.
200 Concord Plaza Drive, Suite 800
San Antonio, Texas 78216

DiMark, Inc.
The DiMark Center
2050 Cabot Boulevard West
Langhorne, Pennsylvania 19047


Ladies and Gentlemen:

   
       We have acted as counsel for Harte-Hanks Communications, Inc., a
Delaware corporation ("Harte-Hanks") and HHD Acquisition Corp., a New Jersey
corporation ("HHD Acquisition Corp"), and you have requested our opinion with
respect to certain federal income tax matters in connection with certain
transactions (the "Merger") contemplated in the Joint Proxy 
Statement/Prospectus Pursuant to Section 14(A) of the Securities Exchange Act
of 1934 of Harte-Hanks Communications, Inc., dated March 29, 1996 (the "Proxy
Statement").
    

       In rendering this opinion, we have examined executed originals,
counterparts or copies identified to our satisfaction as being true copies of
the Proxy Statement, the Agreement and Plan of Merger, dated as of February 4,
1996, among Harte-Hanks, HHD Acquisition Corp and DiMark, Inc., a New Jersey
corporation ("DiMark") (the "Merger Agreement") and each of the other documents
and agreements specifically referenced in both the Merger Agreement and the
Proxy Statement (collectively, the "Reorganization Documents").  We also have
examined and relied upon originals or copies of such records, certificates
(including certificates of officers of Harte-Hanks and DiMark) and other
documents and instruments as we have considered necessary or appropriate for
enabling us to express the opinions herein set forth.

   
       Based upon the foregoing and subject to the assumptions, qualifications
and limitations set forth in the Proxy Statement and herein, we are of the 
opinion that the information in the Proxy Statement under the caption "Federal
Income Tax Consequences," while not purporting to discuss all possible income
tax matters relating to the Merger, is correct in all material respects as it 
pertains to you and your
    

<PAGE>   2
March 26, 1996
Page 2


   
stockholders.  In particular, subject to the same assumptions, qualifications
and limitations, we hereby confirm our opinion with respect to the federal
income tax consequences of the Merger to you and your stockholders set forth in
the Proxy Statement in the fifth full paragraph under the caption "Federal
Income Tax Consequences."
    

    The foregoing opinion is subject to the following assumptions,
qualifications, and limitations:

    (a)      We have assumed: (i) that each transaction contemplated by the
Reorganization Documents will be closed in accordance with the terms of such
Reorganization Documents without modification or waiver; (ii) that the
Reorganization Documents constitute the only Reorganization Documents
containing the substantive terms of such transactions; and (iii) that the
Reorganization Documents have been duly authorized, executed and delivered by
all the parties thereto and are valid and legally enforceable obligations of
each of the parties thereto.

    (b)      This opinion is based upon present federal income tax law,
including relevant statutes, regulations, and interpretations thereof by the
Internal Revenue Service and relevant courts, all of which are subject to
change.

   
    (c)      This opinion letter is solely for the information and benefit of
the addressee hereof and is not to be quoted or referred to in whole or in part
by any other person without our prior written consent.
    

    (d)      This opinion letter is limited to the matters stated herein as of
the date hereof.  We disavow any obligation to update this opinion letter or
advise you of any changes in our opinions in the event of changes in applicable
law or facts becoming effective after the date hereof or of any additional or
newly discovered information that is brought to our attention.


                                        Very truly yours,



                                        HUGHES & LUCE, L.L.P.

<PAGE>   1
                                  EXHIBIT 5.3

              [Mesirov Gelman Jaffe Cramer & Jamieson Letterhead]

                                March ___, 1996


DiMark, Inc.
The DiMark enter
2050 Cabot Boulevard West
Langhorne, Pennsylvania  19047

Ladies and Gentlemen:

         We have acted as counsel for DiMark, Inc. a New Jersey corporation
("DiMark"), and you have requested our opinion with respect to certain federal
income tax matters in connection with the transactions (the "Merger")
contemplated in the Joint Proxy Statement/Prospectus Pursuant to Section 14(A)
of the Securities Exchange Act of 1934 of Harte-Hanks Communications, Inc.,
dated March 29, 1996 (the "Proxy Statement").

         In rendering this opinion, we have examined executed originals,
counterparts or copies identified to our satisfaction as being true copies of
the Proxy Statement, the Agreement and Plan of Merger, dated as of February 4,
1996, among Harte-Hanks, HHD Acquisition Corp. and DiMark, Inc., a New Jersey
corporation ("DiMark") (the "Merger Agreement") and each of other documents and
agreements specifically referenced in both the Merger Agreement and the Proxy
Statement (collectively, the Reorganization Documents").  We also have examined
and relied upon originals or copies of such records, certificates (including
certificates of officers or Harte-Hanks and DiMark) and other documents and
instruments as we have considered necessary or appropriate for enabling us to
express the opinions herein set forth.

         Based upon the foregoing and subject to the assumptions, 
qualifications and limitations set forth in the Proxy Statement, we are of the 
opinion that the information in the Proxy Statement under the caption "Federal 
Income Tax Consequences," while not purporting to discuss all possible income 
tax matters relating to the Merger, is correct in all material respects as it 
pertains to you and DiMark's stockholders.  In particular, we hereby confirm 
our opinion with respect to the material federal income tax consequences of the
Merger to you and DiMark's stockholders is correctly set forth in the Proxy 
Statement in the sixth full paragraph under the caption "Federal Income Tax 
Consequences."

         The foregoing opinion is subject to the following assumptions,
qualifications, and limitations:

<PAGE>   2
                 (a)      We have assumed:  (i) that each transaction
contemplated by the Reorganization Documents will be closed in accordance with
the terms of such Reorganization Documents without modification or waiver; (ii)
that the Reorganization Documents constitute the only Reorganization Documents
containing the substantive terms of such transactions; and (iii) that the
Reorganization Documents have been duly authorized, executed and delivered by
all the parties thereto and are valid and legally enforceable obligations of
each of the parties thereto.

                 (b)      This opinion is based upon present federal income tax
law, including relevant statutes, regulations, and interpretations thereof by
the Internal Revenue Service and relevant courts, all of which are subject to
change.

                 (c)      This opinion letter is solely for the information and
benefit of the addressee hereof and the stockholders of DiMark and is not to be
quoted or referred to in whole or in part by any other person without our prior
written consent.

                 (d)      This opinion letter is limited to the matters stated
herein as of the date hereof.  We disavow any obligation to update this opinion
letter or advise you of any changes in our opinions in the event of changes in
applicable law or facts becoming effective after the date hereof or of any
additional or newly discovered information that is brought to our attention.

                 We hereby consent to the filing of this opinion as Exhibit 5.3 
to the Registration Statement on Form S-4 filed by Harte-Hanks Communications, 
Inc. with the Securities and Exchange Commission under the Securities Act of 
1933, as amended, covering the issuance of up to 7,742,453 shares of 
Harte-Hanks common stock to be issued in the Merger (the "Registration 
Statement") and to the reference made to this firm under the heading "Legal 
Matters" in the Prospectus comprising a part of the Registration Statement.


                                        Very truly yours,


                                        MESIROV GELMAN JAFFE CRAMER 
                                        & JAMIESON

<PAGE>   1
                                  EXHIBIT 9.1

                                                                February 4, 1996

Re: IRREVOCABLE PROXY

Ladies and Gentlemen:

         In connection with the execution of that certain merger agreement by
and among Harte-Hanks Communications, Inc., HHD Acquisition Corp., and DiMark,
Inc. (the "Company") dated February 4, 1996 (the "Merger Agreement"), the
undersigned ("Grantor") hereby irrevocably appoints Harte-Hanks Communications,
Inc. (or its designees), with full power of substitution, as proxy for the
Grantor to vote the shares of common stock ("Common Stock") of the Company
which the Grantor is entitled to vote (the "Proxy Shares"), for and in the
name, place and stead of the Grantor, at any meeting of the holders of shares
of Company Common Stock or any adjournments or postponements thereof or
pursuant to any consent in lieu of a meeting, or otherwise, with respect only
to the approval of the Merger Agreement, any matters related to or in
connection with the proposed merger and any corporate action the consummation
of which would violate, frustrate the purposes of, or prevent or delay the
consummation of the transactions contemplated by the Merger Agreement
(including without limitation any proposal to amend the articles of
incorporation or by-laws of the Company or approve any merger, consolidation,
sale or purchase of any assets, issuance of Company Common Stock or any other
equity security of the Company (or a security convertible into an equity
security of the Company), reorganization, recapitalization, liquidation or
winding up of or by the Company).  The undersigned represents and warrants that
the undersigned has all necessary power and authority to deliver this proxy.

         This proxy is coupled with an interest and is expressly made
irrevocable and will expire on the earliest to occur of (i) the closing of the
transaction contemplated by the Merger Agreement, (ii) the termination of the
Merger Agreement pursuant to its terms, or (iii) July 31, 1996.

         This proxy shall be filed with the Secretary of the Company.

                                        /s/ Thomas E. Garvey                  
                                        --------------------------------------
                                        
                                        Printed Name   Thomas E. Garvey       
                                                    --------------------------
                                        
                                        No. of Proxy Shares    390,038        
                                                             -----------------






<PAGE>   1
                                  EXHIBIT 9.2

                                                                February 4, 1996

Re: IRREVOCABLE PROXY

Ladies and Gentlemen:

    In connection with the execution of that certain merger agreement by and
among Harte-Hanks Communications, Inc., HHD Acquisition Corp., and DiMark, Inc.
(the "Company") dated February 4, 1996 (the "Merger Agreement"), the
undersigned ("Grantor") hereby irrevocably appoints Harte-Hanks Communications,
Inc. (or its designees), with full power of substitution, as proxy for the
Grantor to vote the shares of common stock ("Common Stock") of the Company
which the Grantor is entitled to vote (the "Proxy Shares"), for and in the
name, place and stead of the Grantor, at any meeting of the holders of shares
of Company Common Stock or any adjournments or postponements thereof or
pursuant to any consent in lieu of a meeting, or otherwise, with respect only
to the approval of the Merger Agreement, any matters related to or in
connection with the proposed merger and any corporate action the consummation
of which would violate, frustrate the purposes of, or prevent or delay the
consummation of the transactions contemplated by the Merger Agreement
(including without limitation any proposal to amend the articles of
incorporation or by-laws of the Company or approve any merger, consolidation,
sale or purchase of any assets, issuance of Company Common Stock or any other
equity security of the Company (or a security convertible into an equity
security of the Company), reorganization, recapitalization, liquidation or
winding up of or by the Company).  The undersigned represents and warrants that
the undersigned has all necessary power and authority to deliver this proxy.

    This proxy is coupled with an interest and is expressly made irrevocable
and will expire on the earliest to occur of (i) the closing of the transaction
contemplated by the Merger Agreement, (ii) the termination of the Merger
Agreement pursuant to its terms, or (iii) July 31, 1996.

    This proxy shall be filed with the Secretary of the Company.

                                        /s/ Michael L. Wert                   
                                        --------------------------------------

                                        Printed Name     Michael L. Wert      
                                                      ------------------------

                                        No. of Proxy Shares   452,963         
                                                             -----------------






<PAGE>   1
                                  EXHIBIT 9.3

                                                                February 4, 1996

Re: IRREVOCABLE PROXY

Ladies and Gentlemen:

    In connection with the execution of that certain merger agreement by and
among Harte-Hanks Communications, Inc., HHD Acquisition Corp., and DiMark, Inc.
(the "Company") dated February 4, 1996 (the "Merger Agreement"), the
undersigned ("Grantor") hereby irrevocably appoints Harte-Hanks Communications,
Inc. (or its designees), with full power of substitution, as proxy for the
Grantor to vote the shares of common stock ("Common Stock") of the Company
which the Grantor is entitled to vote (the "Proxy Shares"), for and in the
name, place and stead of the Grantor, at any meeting of the holders of shares
of Company Common Stock or any adjournments or postponements thereof or
pursuant to any consent in lieu of a meeting, or otherwise, with respect only
to the approval of the Merger Agreement, any matters related to or in
connection with the proposed merger and any corporate action the consummation
of which would violate, frustrate the purposes of, or prevent or delay the
consummation of the transactions contemplated by the Merger Agreement
(including without limitation any proposal to amend the articles of
incorporation or by-laws of the Company or approve any merger, consolidation,
sale or purchase of any assets, issuance of Company Common Stock or any other
equity security of the Company (or a security convertible into an equity
security of the Company), reorganization, recapitalization, liquidation or
winding up of or by the Company).  The undersigned represents and warrants that
the undersigned has all necessary power and authority to deliver this proxy.

    This proxy is coupled with an interest and is expressly made irrevocable
and will expire on the earliest to occur of (i) the closing of the transaction
contemplated by the Merger Agreement, (ii) the termination of the Merger
Agreement pursuant to its terms, or (iii) July 31, 1996.

    This proxy shall be filed with the Secretary of the Company.

                                        /s/ Stephen C. Marcus                 
                                        --------------------------------------

                                        Printed Name    Stephen C. Marcus     
                                                      ------------------------

                                        No. of Proxy Shares    1,411,876      
                                                             -----------------





<PAGE>   1
                                  EXHIBIT 9.4

                                                                February 4, 1996

Re: IRREVOCABLE PROXY

Ladies and Gentlemen:

    In connection with the execution of that certain merger agreement by and
among Harte-Hanks Communications, Inc., HHD Acquisition Corp., and DiMark, Inc.
(the "Company") dated February 4, 1996 (the "Merger Agreement"), the
undersigned ("Grantor") hereby irrevocably appoints Harte-Hanks Communications,
Inc. (or its designees), with full power of substitution, as proxy for the
Grantor to vote the shares of common stock ("Common Stock") of the Company
which the Grantor is entitled to vote (the "Proxy Shares"), for and in the
name, place and stead of the Grantor, at any meeting of the holders of shares
of Company Common Stock or any adjournments or postponements thereof or
pursuant to any consent in lieu of a meeting, or otherwise, with respect only
to the approval of the Merger Agreement, any matters related to or in
connection with the proposed merger and any corporate action the consummation
of which would violate, frustrate the purposes of, or prevent or delay the
consummation of the transactions contemplated by the Merger Agreement
(including without limitation any proposal to amend the articles of
incorporation or by-laws of the Company or approve any merger, consolidation,
sale or purchase of any assets, issuance of Company Common Stock or any other
equity security of the Company (or a security convertible into an equity
security of the Company), reorganization, recapitalization, liquidation or
winding up of or by the Company).  The undersigned represents and warrants that
the undersigned has all necessary power and authority to deliver this proxy.

    This proxy is coupled with an interest and is expressly made irrevocable
and will expire on the earliest to occur of (i) the closing of the transaction
contemplated by the Merger Agreement, (ii) the termination of the Merger
Agreement pursuant to its terms, or (iii) July 31, 1996.

    This proxy shall be filed with the Secretary of the Company.

                                        MARCUS FAMILY FOUNDATION
                                        
                                        
                                        By:  /s/ Stephen C. Marcus            
                                             ---------------------------------
                                             Stephen C. Marcus
                                        
                                        Printed Name    Stephen C. Marcus     
                                                    --------------------------
                                        
                                        No. of Proxy Shares   342,500         
                                                           -------------------






<PAGE>   1
                                  EXHIBIT 9.5

                                                                February 4, 1996

Re: IRREVOCABLE PROXY

Ladies and Gentlemen:

    In connection with the execution of that certain merger agreement by and
among Harte-Hanks Communications, Inc.  ("Parent"), HHD Acquisition Corp., and
DiMark, Inc. dated February 4, 1996 (the "Merger Agreement"), the undersigned
("Grantor") hereby irrevocably appoints DiMark, Inc. (or its designees), with
full power of substitution, as proxy for the Grantor to vote the shares of
common stock ("Common Stock") of Parent which the Grantor is entitled to vote
(the "Proxy Shares"), for and in the name, place and stead of the Grantor, at
any meeting of the holders of shares of Parent Common Stock or any adjournments
or postponements thereof or pursuant to any consent in lieu of a meeting, or
otherwise, with respect only to the approval of the Merger Agreement, any
matters related to or in connection with the proposed merger and any corporate
action the consummation of which would violate, frustrate the purposes of, or
prevent or delay the consummation of the transactions contemplated by the
Merger Agreement (including without limitation any proposal to amend the
articles of incorporation or by-laws of the Parent or approve any merger,
consolidation, sale or purchase of any assets, issuance of Parent Common Stock
or any other equity security of Parent (or a security convertible into an
equity security of Parent), reorganization, recapitalization, liquidation or
winding up of or by Parent).  The undersigned represents and warrants that the
undersigned has all necessary power and authority to deliver this proxy.

    This proxy is coupled with an interest and is expressly made irrevocable
and will expire on the earliest to occur of (i) the closing of the transaction
contemplated by the Merger Agreement, (ii) the termination of the Merger
Agreement pursuant to its terms, or (iii) July 31, 1996.

    This proxy shall be filed with the Secretary of Parent.


                                        /s/ Houston H. Harte                   
                                        ---------------------------------------

                                        Printed Name   Houston H. Harte        
                                                     --------------------------

                                        No. of Proxy Shares     4,888,701      
                                                            -------------------




<PAGE>   1
                                  EXHIBIT 9.6

                                                                February 4, 1996

Re: IRREVOCABLE PROXY

Ladies and Gentlemen:

    In connection with the execution of that certain merger agreement by and
among Harte-Hanks Communications, Inc.  ("Parent"), HHD Acquisition Corp., and
DiMark, Inc. dated February 4, 1996 (the "Merger Agreement"), the undersigned
("Grantor") hereby irrevocably appoints DiMark, Inc. (or its designees), with
full power of substitution, as proxy for the Grantor to vote the shares of
common stock ("Common Stock") of Parent which the Grantor is entitled to vote
(the "Proxy Shares"), for and in the name, place and stead of the Grantor, at
any meeting of the holders of shares of Parent Common Stock or any adjournments
or postponements thereof or pursuant to any consent in lieu of a meeting, or
otherwise, with respect only to the approval of the Merger Agreement, any
matters related to or in connection with the proposed merger and any corporate
action the consummation of which would violate, frustrate the purposes of, or
prevent or delay the consummation of the transactions contemplated by the
Merger Agreement (including without limitation any proposal to amend the
articles of incorporation or by-laws of Parent or approve any merger,
consolidation, sale or purchase of any assets, issuance of Parent Common Stock
or any other equity security of Parent (or a security convertible into an
equity security of Parent), reorganization, recapitalization, liquidation or
winding up of or by Parent).  The undersigned represents and warrants that the
undersigned has all necessary power and authority to deliver this proxy.

    This proxy is coupled with an interest and is expressly made irrevocable
and will expire on the earliest to occur of (i) the closing of the transaction
contemplated by the Merger Agreement, (ii) the termination of the Merger
Agreement pursuant to its terms, or (iii) July 31, 1996.

    This proxy shall be filed with the Secretary of Parent.

                                        /s/ Andrew B. Shelton                 
                                        --------------------------------------
                                        
                                        Printed Name   Andrew B. Shelton      
                                                    --------------------------
                                        
                                        No. of Proxy Shares   3,563,321       
                                                           -------------------


<PAGE>   1
                                  EXHIBIT 10.4

                        1996 INCENTIVE COMPENSATION PLAN

1.       This Plan continues and confirms the incentive bonus arrangements
         which have applied to the Senior Management Group for the last several
         years and which the Board intends to continue until amended or
         terminated by further action of the Board.

2.       The members of the Senior Management Group, and such other officers
         and key employees of the Company as may be selected from time to time
         by the Compensation Committee, are entitled to participate in this
         Plan.

3.       For each fiscal year, the Compensation Committee shall establish in
         writing for each participant specific financial or other business
         goals against which the participant's performance shall be measured.
         Those goals may relate to revenues, operating income, debt levels,
         earnings per share or otherwise, and may apply to the company on a
         consolidated basis, to a core business or unit thereof, or any
         combination of the foregoing.

4.       The goals shall be established in gradations, and each participant
         shall have the opportunity to receive each year as a cash bonus
         pursuant to this Plan an amount up to a percent (not to exceed 100%),
         determined by the Compensation Committee, of his/her base salary;
         provided, however, in no event shall a participant receive a bonus of
         more than $2 million pursuant to the Plan for any year.

5.       All determinations of levels of goal achievement shall be based on the
         Company's audited financial statements or other objective sources.

6.       Bonus payments shall be made only after the Compensation Committee has
         certified the extent to which goals have been attained.

7.       The Compensation Committee shall have the authority to interpret this
         Plan and to adopt such rules as it deems appropriate for
         administrative purposes.  Board approval is required to adopt any
         material modification to this Plan.



<PAGE>   1
                                  EXHIBIT 10.5

                        HARTE-HANKS COMMUNICATIONS, INC.

               DEFERRED COMPENSATION PLAN FOR MANAGEMENT BONUSES



         WHEREAS, Harte-Hanks Communications, Inc. (the "Company") desires to
adopt an unfunded deferred compensation plan to permit certain members of its
senior management to elect to defer receipt of all or a portion of their cash
performance bonuses;

         NOW, THEREFORE, the Company hereby adopts the following unfunded
deferred compensation plan (the "Plan"):

         1.      ELIGIBILITY.  Under the terms of this Plan any officer of the
Company designated by the Board of Directors (hereinafter referred to as an
"eligible manager") may elect to defer all or a portion of any one or m ore of
his or her cash performance bonuses to be received from the Company.

         2.      ELECTION.  Any eligible manager may elect on or before
December 31st of any year to defer receipt of all or a portion of his or her
cash bonus earned during the calendar year of such election.  Any such election
shall be made by delivering a written notice of election to the Secretary of
the Company.

         3.      SEPARATE MEMORANDUM ACCOUNT.  The Company shall maintain a
separate memorandum account of the compensation deferred by each eligible
manager and shall credit such account with interest on the principal amount
deferred from the date such amount would otherwise have been paid to such
manager until such amount is paid out to the manager at a rate of interest per
annum equal to the rate of interest announced publicly by __________ Bank, from
time to time, as its base or prime rate, such interest to be credited and
compounded annually at the end of each calendar year.

         4.      PAYMENT OF DEFERRED COMPENSATION.  Subject to the provisions
of paragraph 5, any eligible manager who has elected to defer all or a portion
of his or her cash bonus for any year shall be entitled to be paid an amount
equal to the balance in such manager's separate memorandum account, computed in
accordance with Section 3, on the first to occur of (i) the 15th day of January
following the end of the calendar year in which such manager ceases to be an
employee of the Company or (ii) the date on which he or she has elected to be
paid at the time of election.  In lieu of receiving the amount to which the
manager may be entitled pursuant to the provisions of the foregoing sentence at
the time specified therein, an eligible manager may elect (an "installment
election"), by delivering to the Secretary of the Company at any time prior to
December 31st of the calendar year preceding the calendar year in which he or
she ceases to be an employee of the Company (or, if earlier, the year in which
he or she has elected to be paid at the time


<PAGE>   2
of election), written notice of the manager's election to receive the amount
credited to his or her separate memorandum account in such number of
approximately equal quarterly, semi-annual or annual installments (not to
exceed installments extending over 10 years) and commencing on such date (which
date shall be no earlier than the date on which the balance in the manager's
account would otherwise be paid to the manager) as is specified in the written
notice.  The amount of each installment shall be determined by assuming that
the rate of interest in effect when the first installment is paid will remain
in effect throughout the payout period.  Any surplus or shortfall resulting
from a change in the interest rate shall be taken into account in making the
last installment; provided, however, that if there is a significant change in
the interest rate the Company may, in its discretion, recalculate the amount of
the remaining installments by assuming that the rate of interest then in effect
will remain in effect throughout the balance of the payout period.  A manager
may modify an installment election or rescind an installment election in its
entirety, at any time prior to the December 31st date referred to in this
paragraph.

         5.      DEATH OF ELIGIBLE MANAGER.  If any eligible manager dies in
office, or thereafter, before receiving all funds deferred for such manager's
account, the entire unpaid amount deferred, together with accrued interest
thereon, shall be paid in one lump sum to the beneficiary designated by such
manager by written notice delivered to the Secretary of the Company, or, if no
beneficiary has been so designated, to the manager's estate, on the 15th day of
January first occurring after the calendar year in which such death occurs.
Any such beneficiary designation may be revoked and a new designation made at
any time and from time to time.

         6.      AMOUNTS DUE NOT BE TO FUNDED.  The Company's liability to pay
deferred compensation and interest to eligible managers shall not be funded in
any way, but shall merely be reflected as a liability on the Company's books in
a separate memorandum account for each eligible manager electing deferral.

         7.      COPY OF PLAN TO BE PROVIDED.  The Secretary of the Company
shall provide a copy of this Plan to each eligible manager together with a form
of letter attached hereto as Exhibit A for use in notifying the Company of his
or her election to defer all or a portion of the manager's cash performance
bonuses in accordance with the Plan.  The president of the Company, or any
officer designated by him, is hereby authorized to execute such documents and
take such other action as he considers necessary or appropriate to carry out
the purposes of this Plan.

         8.      INTERPRETATION AND ADMINISTRATION OF PLAN.  Any decision made
or action taken by the Board of Directors of the Company arising out of or in
connection with the construction, administration, interpretation and effect of
the Plan shall lie within the absolute discretion of the Board of Directors and
shall be conclusive and binding upon all persons.



<PAGE>   3
EXHIBIT A

                                     (Date)

Corporate Secretary
Harte-Hanks Communications, Inc.
P.O. Box 269
San Antonio, Texas  78291



         I understand that I am eligible under the Harte-Hanks Communications,
Inc. Deferred Compensation Plan for Management Bonuses to elect to defer
receipt of all or a portion of my cash performance bonus, if any, to be earned
for the current year.  I have received a copy of the Plan and am familiar with
its provisions.

         1.      This is to advise you that I hereby elect pursuant to
paragraph 2 of the Plan to defer receipt of any cash performance bonus earned
by me for the calendar year _________, as follows (select one):

         (    )  defer entire bonus

         (    )  defer entire bonus over $______________

         (    )  defer entire bonus up to $_____________

         2.      I hereby elect to be paid the amount credited to my separate
memorandum account pursuant to Section 3 of the Plan in a lump sum on
_______________________.

         3.      In the event of my death prior to receipt of the entire amount
credited to my separate memorandum account, I hereby designate
___________________________ ___________________________ as my beneficiary to
receive the funds so accumulated.

         [optional clause]

         4.      In lieu of receiving the amount which will be credited to my
separate memorandum account in a lump sum as provided in the first sentence of
paragraph 4 of the Plan, I elect to receive such amount in approximately
_________ equal ________ installments commencing on __________.

Very truly yours,





<PAGE>   1
                                  EXHIBIT 10.6


                              EMPLOYMENT AGREEMENT

                 This Agreement (this "Agreement") made as of the _____ day of
____________, 1996, by and between DiMark, Inc. (the "Employer") and Thomas E.
Garvey (the "Employee"), and Harte-Hanks Communications, Inc., a Delaware
corporation ("Harte-Hanks"), solely with respect to Sections 5.06 and 5.07
hereof.

                              W I T N E S S E T H:

                 WHEREAS, Employee is, and for some time in the past has been a
valued employee of Employer; and

                 WHEREAS, the Employer and Employee now wish to enter into this
Agreement of employment on the terms and conditions set forth hereafter,
thereby replacing any prior agreement of employment between Employer and
Employee;

                 NOW, THEREFORE, in consideration of the mutual agreements
contained herein and intending to be legally bound, the parties hereto hereby
agree as follows:

                       Article 1.  CAPACITY AND DUTIES

                 1.01.    Employment; Acceptance of Employment.  The Employer
hereby employs Employee, and Employee hereby accepts employment by the
Employer, subject to all the terms and conditions hereafter set forth.

                 1.02.    Capacity.  Employee shall serve Employer as Chairman
of the Board and shall have the duties and responsibilities incident to that
position.  Employee shall, at the request of the Board of Directors, serve as
an officer of or director of one or more of Employer's subsidiaries, at no
additional compensation.

                 1.03     Duties.  During the term of this Agreement, Employee
shall devote his full attention and his best efforts to the performance of such
duties as shall be designated from time to time by Employer's Board of
Directors.

                  Article 2.  TERM OF EMPLOYMENT; TERMINATION

                 2.01.    Term.  Unless earlier terminated as hereafter
provided, this Agreement shall commence on the date hereof and shall expire on
______________________, 2001.





                                       1
<PAGE>   2
                 2.02.    Termination.

                          (a)     Death.  The employment of Employee under this
Agreement shall immediately terminate upon the death of Employee.

                          (b)     Disability.  In the event that Employee is
for any reason unable to perform the duties to be performed by Employee
hereunder for a period of 180 consecutive days (or for any 200 out of 365
consecutive days) by reason of Employee's disability, the Board of Directors of
the Employer shall have the option to terminate the employment of Employee
under this Agreement effective upon its giving written notice to Employee at
any time following the expiration of such 180-day period (or such 200 days).
The term "disability" as used in this Section 2.02(b) means the inability
because of injury or sickness to perform the substantial and material duties of
the Employee's offices with Employer.

                          (c)     Discharge for Cause.  The employment of
Employee under this Agreement shall terminate immediately if the Employer
discharges Employee for cause.  For purposes of this Agreement, "cause" shall
mean willful and deliberate unlawful misconduct by the Employee or breach by
the Employee of the provisions of this Agreement which, in any case, is
detrimental in a material way to the interests of Employer.  It is the
understanding of the parties hereto that the failure of the Employer to operate
profitably shall not constitute cause for terminating Employee's employment
hereunder.

                          (d)     Good Reason.  Employee may terminate his
employment for "good reason."  For purposes of this Agreement, "good reason"
shall mean:

                                  (i)      the assignment to Employee of any
duties inconsistent in any material respect with Employee's position,
authority, duties or responsibilities as contemplated by Section 1.02 of this
Agreement, or any other action by Employer which results in a material
diminution or material adverse change in such position, authority, duties or
responsibilities;

                                  (ii)     any failure by the Company to comply
with any of the provisions of Article 3 of this Agreement, other than an
immaterial, or an isolated and inadvertent, failure not occurring in bad faith
and which is remedied by Employer promptly after receipt of notice thereof
given by the Employee;

                                  (iii)    Employer's requiring Employee to be
based at any office or location other than the Philadelphia, Pennsylvania
metropolitan area;

                                  (iv)     any purported termination by
Employer of Employee's employment otherwise than as expressly permitted by this
Agreement; or

                                  (v)      any failure by the Employer to
comply with and satisfy Section 5.01 of this Agreement.





                                       2
<PAGE>   3
                          (e)     Notice of Termination.  Any termination of
Employee's employment, other than a termination by reason of death, shall be
communicated by Notice of Termination to the other party hereto.  For purposes
of this Agreement, a "Notice of Termination" means a written notice which (i)
indicates the specific termination provision of this Agreement relied upon,
(ii) if applicable, sets forth in reasonable detail the facts and circumstances
claimed to provide a basis for termination of the Employee's employment under
the provision so indicated, and (iii) specifies the termination date (which
date shall, except as otherwise expressly provided in this Article 2, be not
more than 15 days after the giving of such Notice).  The failure by Employee to
set forth in the Notice of Termination any fact or circumstances which
contribute to a showing of "good reason," or the failure by Employer to set
forth in the Notice of Termination any fact or circumstances which contribute
to a showing of "cause," shall not waive any right of either party hereunder or
preclude either party from asserting such facts or circumstances in enforcing
such party's rights hereunder.

                          (f)     Certain Terminations

                                  (i)      If Employee's services should be
terminated (A) by Employer for any reason other than for "cause" as defined in
Section 2.02(c) hereof, or (B) by Employee for "good reason" as defined in
Section 2.02(d), any stock options then held by Employee shall become fully
vested and exercisable as of the date of such termination.

                                  (ii) If Employee's services should be
terminated (A) by Employer for any reason other than for Employee's death,
Employee's disability for the period set forth in Section 2.02(b) hereof, or
for "cause" as defined in Section 2.02(c) hereof, or (B) by Employee for "good
reason" as defined in Section 2.02(d), Employee's base salary under Section
3.01 hereof, as of the date of such termination, shall continue to be paid by
Employer for the balance of the term hereof without any duty to mitigate
damages, but subject to diminution in the event Employee elects to be employed
in another capacity.

                            Article 3.  COMPENSATION

                 3.01.    Cash Compensation.  During the term of this
Agreement, as compensation for services to the Employer pursuant to this
Agreement, the Employer shall pay to Employee a base salary of $350,000 per
year in accordance with the normal payroll practices of Employer.

                 3.02.    Employee Bonus Program.  Employee shall have the
right to participate in a bonus program established each year by the president
of Harte-Hanks Direct Marketing with a bonus potential of 0-60% of base salary.

                 3.03.    Insurance.  Employer shall obtain and maintain during
the term hereof disability income insurance covering Employee in the event this
Agreement is terminated as a result of Employee's disability (as defined in
Section 2.02(b) hereof).  Such disability income insurance shall be in amounts
and on other terms no less favorable to Employee than those in effect on the
date of this Agreement.





                                       3
<PAGE>   4
                 3.04.    Fringe Benefits.  During the term hereof, Employer
shall provide Employee with the same fringe benefits, including life and health
insurance, vacation, and retirement programs, it provides to its other senior
executives, but in no event shall the benefits so provided be less favorable to
Employee in amounts and other provisions than those in effect on the date
hereof.

                         Article 4.  CERTAIN COVENANTS

                 4.01.    Protection of Confidential Information.

                          (a)     Employee agrees that he will not at any time
during or following his employment by Employer, without Employer's prior
written consent, divulge to any other Person any "Confidential Information" in
Employee's possession.  "Confidential Information" shall include, without
limitation, trade secrets, methods or practices developed by Employer or one of
its Affiliates, customer or client names and addresses, personnel information,
information relating to negotiations with clients or prospective clients of
Employer or one of its Affiliates, proprietary software, data bases,
programming or data transmission methods, or copyrighted materials (including
without limitation, brochures, layouts, letters, art work, copy, photographs or
illustrations).  It is expressly understood that the foregoing list shall be
illustrative only and is not intended to be an exclusive or exhaustive list of
"Confidential Information."

                          (b)     Upon termination of employment for any reason
whatsoever, regardless of whether either party may be at fault, Employee will
return to Employer all physical Confidential Information in Employee's
possession.

                 4.02.    Non-Competition; Non-Solicitation of Employer's
Clients. Employee agrees, for so long as Employee remains employed by Employer,
and for a period of five (5) years following the later to occur of (A) the
termination of Employee's employment with Employer and (B) the termination of
payments to Employee pursuant to this Agreement, Employee shall not, directly
or indirectly, as an owner, employee, consultant or otherwise, engage in the
direct marketing business in the continental United States or in any foreign
country in which Employer or one of its Affiliates is engaged in the direct
marketing business as of the Applicable Date, provided, however, that if
Employer fails to make any payment to Employee required by Section 2.02(f) of
this Agreement and such failure continues for five business days after notice
to Employer, then the covenant set forth in this Section 4.02 shall immediately
terminate and be of no further force or effect.  Without limiting the
generality of the foregoing, for the period stated above, Employee shall not,
directly or indirectly, as an owner, employee, consultant, or otherwise,
solicit business from any Person, or any Affiliate of a Person, to which
Employer or one of its Affiliates has either (i) provided services during the
term of Employee's employment by Employer, or (ii) extended a formal written
proposal to provide services within two (2) years prior to the Applicable Date.
As used herein, "Applicable Date" means the date on which the employment
relationship between Employee and Employer (or any Affiliate of Employer) is
terminated, or if such relationship has not been terminated, the date on which
this covenant is violated.





                                       4
<PAGE>   5
                 4.03.    Non-Solicitation of Employees.

                          (a)     Employee agrees, for so long as Employee
remains employed by Employer, and for a period of five (5) years following the
later to occur of (A) the termination of Employee's employment with Employer
and (B) the termination of payments to Employee pursuant to this Agreement,
Employee shall not, either for Employee's own account, or on behalf of any
other Person, solicit, suggest or request that any other Person employed by
Employer or one of its Affiliates leave such employment for the purpose of
becoming employed by Employee or any other Person, provided, however, that if
Employer fails to make any payment to Employee required by Section 2.02(f) of
this Agreement and such failure continues for five business days after notice
to Employer, then the covenant set forth in this Section 4.03(a) shall
immediately terminate and be of no further force or effect.

                          (b)     Employee agrees, for a period of five (5)
years following the later to occur of (A) the termination of Employee's
employment with Employer and (B) the termination of payments to Employee
pursuant to this Agreement, neither Employee, nor any Person controlled by
Employee, shall hire any Person whose last position was as an employee of
Employer or one of its Affiliates, provided, however, that if Employer fails to
make any payment to Employee required by Section 2.02(f) of this Agreement and
such failure continues for five business days after notice to Employer, then
the covenant set forth in this Section 4.03(b) shall immediately terminate and
be of no further force or effect.

                 4.04.    Extent of Restrictions.

                 If any court having jurisdiction shall find that any part of
the restrictions set forth in this Agreement are unreasonable in any respect,
it is the intent of the parties that the restrictions set forth herein shall
not be terminated, but that this Agreement shall remain in full force and
effect to the extent (as to time periods and other relevant factors) that the
court shall find reasonable.

                 4.05.    Remedies of Employer.

                 Employee acknowledges that the restrictions contained in
Section 4.01 through 4.03 of this Agreement correctly set forth the
understanding of the parties at the time this Agreement is entered into, are
reasonable and necessary to protect the legitimate interests of Employer, and
that any violation will cause substantial injury to Employer.  In the event of
any such violation, Employer shall be entitled, in addition to any other
remedy, to preliminary or permanent injunctive relief.  The waiver by Employer
of a breach of any provision of this Agreement by Employee shall not operate or
be construed as a waiver by Employer of any other or subsequent breach by
Employee.

                 4.06.    Counsel Fees.

                 If Employer engages counsel to enforce the terms of this
Article 4 against Employee, and the court determines that Employee has violated
the terms of this Article 4,





                                       5
<PAGE>   6
Employee shall reimburse Employer for its costs of enforcement, including
reasonable attorneys' fees and costs of suit.  If the court determines that
employee has not violated the terms of this Article 4, Employer shall reimburse
Employee for its reasonable attorneys' fees and costs of suit.

                 4.07.    Definitions.

                 Terms used in this Article 4 shall have the following
meanings:

                          (a)     The term "Employer" shall mean the Employer,
and its successor and assigns.

                          (b)     The term "Person" shall include a natural
individual, as well as any other legally created entity, including partnership,
limited partnership, trust or corporation.

                          (c)     The term "Affiliate" of a Person shall mean
any entity controlled by, controlling or under common control with such Person.

                           Article 5.  MISCELLANEOUS

                 5.01.    Assignment.  This Agreement shall not be assignable
by Employee and shall be assignable by Employer only to a person, firm or
corporation which may become a successor in interest to the Employer with
respect to the business or a portion of the business presently operated by it.
Employer will require any successor (whether direct or indirect, by purchase,
merger, consolidation or otherwise) to all or substantially all of the business
and/or assets of Employer to assume expressly and agree to perform this
Agreement in the same manner and to the same extent that the Employer would be
required to perform if no such succession had taken place.

                 5.02.    Entire Agreement.  This writing represents the entire
agreement and understanding of the parties with respect to the subject matter
hereof, and it may not be altered or amended except by an agreement in writing.

                 5.03.    Binding Effect.  Subject to Section 5.01, this
Agreement shall be binding upon and inure to the benefit of the parties hereto
and their respective successors, assigns, heirs, executors and administrators.
If any provision of this Agreement shall be or become illegal or unenforceable
in whole or in part for any reason whatsoever, the remaining provisions shall
nevertheless be deemed valid, binding and subsisting.

                 5.04.    Governing Law.  This Agreement has been negotiated
and executed within the Commonwealth of Pennsylvania, and the validity,
interpretation and enforcement of this Agreement shall be governed by the laws
of Pennsylvania.

                 5.05.    Headings.  The headings of paragraphs in this
Agreement are for convenience only; they form no part of this Agreement and
shall not affect its interpretation.





                                       6
<PAGE>   7
                 5.06     Other Payments.  Employer and Employee acknowledge
that, as further consideration to Employee for entering into this Agreement and
the Non-Competition Agreement contained herein and terminating his prior
employment agreement, Employee is receiving, as of the date hereof, a payment
of $3,000,000 from Harte-Hanks, which is allocable as follows, (i) $_________
with respect to the Non-competition Agreement, (ii) $500,000 as a signing
bonus, and (iii) $___________ as a termination payment.

                 5.07     Harte-Hanks Guaranty.  Harte-Hanks hereby agrees to
guarantee the payment obligations of Employer pursuant to the terms of this
Agreement.

                 IN WITNESS WHEREOF, the parties have executed this Agreement
as of the date first above written.

                                        DIMARK, INC.
                                        
                                        By:
                                           ------------------------------
                                        Title:
                                              ---------------------------
                                        
                                        ---------------------------------
                                        Thomas E. Garvey
                                        
                                        HARTE-HANKS COMMUNICATIONS, INC., 
                                        solely with respect to Sections 
                                        5.06 and 5.07 of this Agreement
                                        
                                        By:
                                           ------------------------------
                                        Title:
                                              ---------------------------
                                        



                                       7

<PAGE>   1
                                  EXHIBIT 10.7


                              EMPLOYMENT AGREEMENT

                 This Agreement (this "Agreement") made as of the _____ day of
____________, 1996, by and between DiMark, Inc. (the "Employer") and Michael L.
Wert (the "Employee"), and Harte-Hanks Communications, Inc., a Delaware
corporation ("Harte-Hanks"), solely with respect to Sections 5.06 and 5.07
hereof.

                              W I T N E S S E T H:

                 WHEREAS, Employee is, and for some time in the past has been a
valued employee of Employer; and

                 WHEREAS, the Employer and Employee now wish to enter into this
Agreement of employment on the terms and conditions set forth hereafter,
thereby replacing any prior agreement of employment between Employer and
Employee;

                 NOW, THEREFORE, in consideration of the mutual agreements
contained herein and intending to be legally bound, the parties hereto hereby
agree as follows:

                        Article 1.  CAPACITY AND DUTIES

                 1.01.    Employment; Acceptance of Employment.  The Employer
hereby employs Employee, and Employee hereby accepts employment by the
Employer, subject to all the terms and conditions hereafter set forth.

                 1.02.    Capacity.  Employee shall serve Employer as Vice
Chairman of the Board and Chief Executive Officer and shall have the duties and
responsibilities incident to that position.  Employee shall, at the request of
the Board of Directors, serve as an officer of or director of one or more of
Employer's subsidiaries, at no additional compensation.

                 1.03     Duties.  During the term of this Agreement, Employee
shall devote his full attention and his best efforts to the performance of such
duties as shall be designated from time to time by Employer's Board of
Directors.

                  Article 2.  TERM OF EMPLOYMENT; TERMINATION

                 2.01.    Term.  Unless earlier terminated as hereafter
provided, this Agreement shall commence on the date hereof and shall expire on
______________________, 2001.





                                       1
<PAGE>   2
                 2.02.    Termination.

                          (a)     Death.  The employment of Employee under this
Agreement shall immediately terminate upon the death of Employee.

                          (b)     Disability.  In the event that Employee is
for any reason unable to perform the duties to be performed by Employee
hereunder for a period of 180 consecutive days (or for any 200 out of 365
consecutive days) by reason of Employee's disability, the Board of Directors of
the Employer shall have the option to terminate the employment of Employee
under this Agreement effective upon its giving written notice to Employee at
any time following the expiration of such 180-day period (or such 200 days).
The term "disability" as used in this Section 2.02(b) means the inability
because of injury or sickness to perform the substantial and material duties of
the Employee's offices with Employer.

                          (c)     Discharge for Cause.  The employment of
Employee under this Agreement shall terminate immediately if the Employer
discharges Employee for cause.  For purposes of this Agreement, "cause" shall
mean willful and deliberate unlawful misconduct by the Employee or breach by
the Employee of the provisions of this Agreement which, in any case, is
detrimental in a material way to the interests of Employer.  It is the
understanding of the parties hereto that the failure of the Employer to operate
profitably shall not constitute cause for terminating Employee's employment
hereunder.

                          (d)     Good Reason.  Employee may terminate his
employment for "good reason."  For purposes of this Agreement, "good reason"
shall mean:

                                  (i)      the assignment to Employee of any
duties inconsistent in any material respect with Employee's position,
authority, duties or responsibilities as contemplated by Section 1.02 of this
Agreement, or any other action by Employer which results in a material
diminution or material adverse change in such position, authority, duties or
responsibilities;

                                  (ii)     any failure by the Company to comply
with any of the provisions of Article 3 of this Agreement, other than an
immaterial, or an isolated and inadvertent, failure not occurring in bad faith
and which is remedied by Employer promptly after receipt of notice thereof
given by the Employee;

                                  (iii)    Employer's requiring Employee to be
based at any office or location other than the Philadelphia, Pennsylvania
metropolitan area;

                                  (iv)     any purported termination by
Employer of Employee's employment otherwise than as expressly permitted by this
Agreement; or

                                  (v)      any failure by the Employer to
comply with and satisfy Section 5.01 of this Agreement.





                                       2
<PAGE>   3
                          (e)     Notice of Termination.  Any termination of
Employee's employment, other than a termination by reason of death, shall be
communicated by Notice of Termination to the other party hereto.  For purposes
of this Agreement, a "Notice of Termination" means a written notice which (i)
indicates the specific termination provision of this Agreement relied upon,
(ii) if applicable, sets forth in reasonable detail the facts and circumstances
claimed to provide a basis for termination of the Employee's employment under
the provision so indicated, and (iii) specifies the termination date (which
date shall, except as otherwise expressly provided in this Article 2, be not
more than 15 days after the giving of such Notice).  The failure by Employee to
set forth in the Notice of Termination any fact or circumstances which
contribute to a showing of "good reason," or the failure by Employer to set
forth in the Notice of Termination any fact or circumstances which contribute
to a showing of "cause," shall not waive any right of either party hereunder or
preclude either party from asserting such facts or circumstances in enforcing
such party's rights hereunder.

                          (f)     Certain Terminations

                                  (i)      If Employee's services should be
terminated (A) by Employer for any reason other than for "cause" as defined in
Section 2.02(c) hereof, or (B) by Employee for "good reason" as defined in
Section 2.02(d), any stock options then held by Employee shall become fully
vested and exercisable as of the date of such termination.

                                  (ii)     If Employee's services should be
terminated (A) by Employer for any reason other than for Employee's death,
Employee's disability for the period set forth in Section 2.02(b) hereof, or
for "cause" as defined in Section 2.02(c) hereof, or (B) by Employee for "good
reason" as defined in Section 2.02(d), Employee's base salary under Section
3.01 hereof, as of the date of such termination, shall continue to be paid by
Employer for the balance of the term hereof without any duty to mitigate
damages, but subject to diminution in the event Employee elects to be employed
in another capacity.

                            Article 3.  COMPENSATION

                 3.01.    Cash Compensation.  During the term of this
Agreement, as compensation for services to the Employer pursuant to this
Agreement, the Employer shall pay to Employee a base salary of $350,000 per
year in accordance with the normal payroll practices of Employer.

                 3.02.    Employee Bonus Program.  Employee shall have the
right to participate in a bonus program established each year by the president
of Harte-Hanks Direct Marketing with a bonus potential of 0-60% of base salary.

                 3.03.    Insurance.  Employer shall obtain and maintain during
the term hereof disability income insurance covering Employee in the event this
Agreement is terminated as a result of Employee's disability (as defined in
Section 2.02(b) hereof).  Such disability income insurance shall be in amounts
and on other terms no less favorable to Employee than those in effect on the
date of this Agreement.





                                       3
<PAGE>   4
                 3.04.    Fringe Benefits.  During the term hereof, Employer
shall provide Employee with the same fringe benefits, including life and health
insurance, vacation, and retirement programs, it provides to its other senior
executives, but in no event shall the benefits so provided be less favorable to
Employee in amounts and other provisions than those in effect on the date
hereof.

                         Article 4.  CERTAIN COVENANTS

                 4.01.    Protection of Confidential Information.

                          (a)     Employee agrees that he will not at any time
during or following his employment by Employer, without Employer's prior
written consent, divulge to any other Person any "Confidential Information" in
Employee's possession.  "Confidential Information" shall include, without
limitation, trade secrets, methods or practices developed by Employer or one of
its Affiliates, customer or client names and addresses, personnel information,
information relating to negotiations with clients or prospective clients of
Employer or one of its Affiliates, proprietary software, data bases,
programming or data transmission methods, or copyrighted materials (including
without limitation, brochures, layouts, letters, art work, copy, photographs or
illustrations).  It is expressly understood that the foregoing list shall be
illustrative only and is not intended to be an exclusive or exhaustive list of
"Confidential Information."

                          (b)     Upon termination of employment for any reason
whatsoever, regardless of whether either party may be at fault, Employee will
return to Employer all physical Confidential Information in Employee's
possession.

                 4.02.    Non-Competition; Non-Solicitation of Employer's
Clients.  Employee agrees, for so long as Employee remains employed by
Employer, and for a period of five (5) years following the later to occur of
(A) the termination of Employee's employment with Employer and (B) the
termination of payments to Employee pursuant to this Agreement, Employee shall
not, directly or indirectly, as an owner, employee, consultant or otherwise,
engage in the direct marketing business in the continental United States or any
foreign country in which Employer or one of its Affiliates is engaged in the
direct marketing business as of the Applicable Date, provided, however, that if
Employer fails to make any payment to Employee required by Section 2.02(f) of
this Agreement and such failure continues for five business days after notice
to Employer, then the covenant set forth in this Section 4.02 shall immediately
terminate and be of no further force or effect.  Without limiting the
generality of the foregoing, for the period stated above, Employee shall not,
directly or indirectly, as an owner, employee, consultant or otherwise, solicit
business from any Person, or any Affiliate of a Person, to which Employer or
one of its Affiliates has either (i) provided services during the term of
Employee's employment by Employer, or (ii) extended a formal written proposal
to provide services within two (2) years prior to the Applicable Date.  As used
herein, "Applicable Date" means the date on which the employment relationship
between Employee and Employer (or any Affiliate of Employer) is terminated, or
if such relationship has not been terminated, the date on which this covenant
is violated.





                                       4
<PAGE>   5
                 4.03.    Non-Solicitation of Employees.

                          (a)     Employee agrees, for so long as Employee
remains employed by Employer, and for a period of five (5) years following the
later to occur of (A) the termination of Employee's employment with Employer
and (B) the termination of payments to Employee pursuant to this Agreement,
Employee shall not, either for Employee's own account, or on behalf of any
other Person, solicit, suggest or request that any other Person employed by
Employer or one of its Affiliates leave such employment for the purpose of
becoming employed by Employee or any other Person, provided, however, that if
Employer fails to make any payment to Employee required by Section 2.02(f) of
this Agreement and such failure continues for five business days after notice
to Employer, then the covenant set forth in this Section 4.03(a) shall
immediately terminate and be of no further force or effect.

                          (b)     Employee agrees, for a period of five (5)
years following the later to occur of (A) the termination of Employee's
employment with Employer and (B) the termination of payments to Employee
pursuant to this Agreement, neither Employee, nor any Person controlled by
Employee, shall hire any Person whose last position was as an employee of
Employer or one of its Affiliates, provided, however, that if Employer fails to
make any payment to Employee required by Section 2.02(f) of this Agreement and
such failure continues for five business days after notice to Employer, then
the covenant set forth in this Section 4.03(b) shall immediately terminate and
be of no further force or effect.

                 4.04.    Extent of Restrictions.

                 If any court having jurisdiction shall find that any part of
the restrictions set forth in this Agreement are unreasonable in any respect,
it is the intent of the parties that the restrictions set forth herein shall
not be terminated, but that this Agreement shall remain in full force and
effect to the extent (as to time periods and other relevant factors) that the
court shall find reasonable.

                 4.05.    Remedies of Employer.

                 Employee acknowledges that the restrictions contained in
Section 4.01 through 4.03 of this Agreement correctly set forth the
understanding of the parties at the time this Agreement is entered into, are
reasonable and necessary to protect the legitimate interests of Employer, and
that any violation will cause substantial injury to Employer.  In the event of
any such violation, Employer shall be entitled, in addition to any other
remedy, to preliminary or permanent injunctive relief.  The waiver by Employer
of a breach of any provision of this Agreement by Employee shall not operate or
be construed as a waiver by Employer of any other or subsequent breach by
Employee.

                 4.06.    Counsel Fees.

                 If Employer engages counsel to enforce the terms of this
Article 4 against Employee, and the court determines that Employee has violated
the terms of this Article 4,





                                       5
<PAGE>   6
Employee shall reimburse Employer for its costs of enforcement, including
reasonable attorneys' fees and costs of suit.  If the court determines that
employee has not violated the terms of this Article 4, Employer shall reimburse
Employee for its reasonable attorneys' fees and costs of suit.

                 4.07.    Definitions.

                 Terms used in this Article 4 shall have the following
meanings:

                          (a)     The term "Employer" shall mean the Employer,
and its successor and assigns.

                          (b)     The term "Person" shall include a natural
individual, as well as any other legally created entity, including partnership,
limited partnership, trust or corporation.

                          (c)     The term "Affiliate" of a Person shall mean
any entity controlled by, controlling or under common control with such Person.

                           Article 5.  MISCELLANEOUS

                 5.01.    Assignment.  This Agreement shall not be assignable
by Employee and shall be assignable by Employer only to a person, firm or
corporation which may become a successor in interest to the Employer with
respect to the business or a portion of the business presently operated by it.
Employer will require any successor (whether direct or indirect, by purchase,
merger, consolidation or otherwise) to all or substantially all of the business
and/or assets of Employer to assume expressly and agree to perform this
Agreement in the same manner and to the same extent that the Employer would be
required to perform if no such succession had taken place.

                 5.02.    Entire Agreement.  This writing represents the entire
agreement and understanding of the parties with respect to the subject matter
hereof, and it may not be altered or amended except by an agreement in writing.

                 5.03.    Binding Effect.  Subject to Section 5.01, this
Agreement shall be binding upon and inure to the benefit of the parties hereto
and their respective successors, assigns, heirs, executors and administrators.
If any provision of this Agreement shall be or become illegal or unenforceable
in whole or in part for any reason whatsoever, the remaining provisions shall
nevertheless be deemed valid, binding and subsisting.

                 5.04.    Governing Law.  This Agreement has been negotiated
and executed within the Commonwealth of Pennsylvania, and the validity,
interpretation and enforcement of this Agreement shall be governed by the laws
of Pennsylvania.

                 5.05.    Headings.  The headings of paragraphs in this
Agreement are for convenience only; they form no part of this Agreement and
shall not affect its interpretation.





                                       6
<PAGE>   7
                 5.06     Other Payments.  Employer and Employee acknowledge
that, as further consideration to Employee for entering into this Agreement and
the Non-competition Agreement contained herein and terminating his prior
employment agreement, Employee is receiving, as of the date hereof, a payment
of $3,000,000 from Harte-Hanks, which is allocable as follows, (i) $_________
with respect to the Non-Competition Agreement, (ii) $500,000 as a signing
bonus, and (iii) $__________ as a termination payment.

                 5.07     Harte-Hanks Guaranty.  Harte-Hanks hereby agrees to
guarantee the payment obligations of Employer pursuant to the terms of this
Agreement.

                 IN WITNESS WHEREOF, the parties have executed this Agreement
as of the date first above written.

                                        DIMARK, INC.
                                        
                                        By:
                                           ------------------------------
                                        Title:
                                              ---------------------------

                                        ---------------------------------
                                        Michael L. Wert
                                        
                                        
                                        HARTE-HANKS COMMUNICATIONS, INC., 
                                        solely with respect to Sections 
                                        5.06 and 5.07 of this Agreement
                                        
                                        By:
                                           ------------------------------
                                        Title:
                                              ---------------------------




                                       7

<PAGE>   1
                                  EXHIBIT 10.8


                              EMPLOYMENT AGREEMENT

                 This Agreement (this "Agreement") made as of the ___ day of
____________, 1996, by and between Mars Graphic Services, Inc. (the "Employer")
and Stephen C. Marcus (the "Employee"), and Harte-Hanks Communications, Inc., a
Delaware corporation ("Harte-Hanks") solely with respect to Sections 5.06 and
5.07 of this Agreement.

                              W I T N E S S E T H:

                 WHEREAS, Employee is, and for some time in the past has been a
valued employee of Employer; and

                 WHEREAS, the Employer and Employee now wish to enter into this
Agreement of employment on the terms and conditions set forth hereafter,
thereby replacing any prior agreement of employment between Employer and
Employee;

                 NOW, THEREFORE, in consideration of the mutual agreements
contained herein and intending to be legally bound, the parties hereto hereby
agree as follows:

                        Article 1.  CAPACITY AND DUTIES

                 1.01.    Employment; Acceptance of Employment.  The Employer
hereby employs Employee, and Employee hereby accepts employment by the
Employer, subject to all the terms and conditions hereafter set forth.

                 1.02.    Capacity.  Employee shall serve Employer as Chairman
of the Board of Employer and shall have the duties and responsibilities
incident to that position.

                 1.03     Duties.  During the term of this Agreement, Employee
shall devote his full attention and his best efforts to the performance of such
duties as shall be designated from time to time by Employer's Board of
Directors.

                  Article 2.  TERM OF EMPLOYMENT; TERMINATION

                 2.01.    Term.  Unless earlier terminated as hereafter
provided, this Agreement shall commence on the date hereof, and shall expire on
______________________, 1998.

                 2.02.    Termination.

                          (a)     Death.  The employment of Employee under this
Agreement shall immediately terminate upon the death of Employee.





                                       1
<PAGE>   2
                          (b)     Disability.  In the event that Employee is
for any reason unable to perform the duties to be performed by Employee
hereunder for a period of 180 consecutive days (or for any 200 out of 365
consecutive days) by reason of Employee's disability, the Board of Directors of
the Employer shall have the option to terminate the employment of Employee
under this Agreement effective upon its giving written notice to Employee at
any time following the expiration of such 180-day period (or such 200 days).
The term "disability" as used in this Section 2.02(b) means the inability
because of injury or sickness to perform the substantial and material duties of
the Employee's offices with Employer.

                          (c)     Discharge for Cause.  The employment of
Employee under this Agreement shall terminate immediately if the Employer
discharges Employee for cause.  For purposes of this Agreement, "cause" shall
mean willful and deliberate unlawful misconduct by the Employee, or breach by
the Employee of the provisions of this Agreement which, in any case, is
detrimental in a material way to the interests of Employer.  It is the
understanding of the parties hereto that the failure of the Employer to operate
profitably shall not constitute cause for terminating Employee's employment
hereunder.

                          (d)     Good Reason.  Employee may terminate his
employment for "good reason."  For purposes of this Agreement, "good reason"
shall mean:

                                  (i)      the assignment to Employee of any
duties inconsistent in any material respect with Employee's position,
authority, duties or responsibilities as contemplated by Section 1.02 of this
Agreement, or any other action by Employer which results in a material
diminution or material adverse change in such position, authority, duties or
responsibilities;

                                  (ii)     any failure by the Company to comply
with any of the provisions of Article 3 of this Agreement, other than an
immaterial or an isolated and inadvertent failure not occurring in bad faith
and which is remedied by Employer promptly after receipt of notice thereof
given by the Employee;

                                  (iii)    Employer's requiring Employee to be
based at any office or location other than the Philadelphia, Pennsylvania
metropolitan area;

                                  (iv)     any purported termination by
Employer of Employee's employment otherwise than as expressly permitted by this
Agreement; or

                                  (v)      any failure by the Employer to
comply with and satisfy Section 5.01 of this Agreement.

                          (e)     Notice of Termination.  Any termination of
Employee's employment, other than a termination by reason of death, shall be
communicated by Notice of Termination to the other party hereto.  For purposes
of this Agreement, a "Notice of Termination" means a written notice which (i)
indicates the specific termination provision of this Agreement relied upon,
(ii) if applicable, sets forth in reasonable detail the facts and





                                       2
<PAGE>   3
circumstances claimed to provide a basis for termination of the Employee's
employment, under the provision so indicated, and (iii) specifies the
termination date (which date shall, except as otherwise expressly provided in
this Article 2, be not more than 15 days after the giving of such Notice).  The
failure by Employee to set forth in the Notice of Termination any fact or
circumstances which contribute to a showing of "good reason," or the failure by
Employer to set forth in the Notice of Termination any fact or circumstances
which contribute to a showing of "cause," shall not waive any right of either
party hereunder or preclude either party from asserting such facts or
circumstances in enforcing such party's rights hereunder.

                          (f)     Certain Terminations.

                                  (i)      If Employee's services should be
terminated (A) by Employer for any reason other than for "cause" as defined in
Section 2.02(c) hereof, or (B) by Employee for "good reason" as defined in
Section 2.02(d), any stock option then held by Employee shall become fully
vested and exercisable as of the date of such termination.

                                  (ii)     If Employee's services shall be
terminated by (A) Employer for any reason other than for Employee's death,
Employee's disability for the period set forth in Section 2.02(b) hereof, or
for "cause" as defined in Section 2.02(c) hereof, or (B) by Employee for "good
reason" as defined in Section 2.02(d), Employee's base salary under Section
3.01 hereof, as of the date of such termination, shall continue to be paid by
Employer for the balance of the term hereof without any duty to mitigate
damages, but subject to diminution in the event Employee elects to be employed
in another capacity.

                            Article 3.  COMPENSATION

                 3.01.    Cash Compensation.  During the term of this
Agreement, as compensation for services to the Employer pursuant to this
Agreement, the Employer shall pay to Employee a base salary of $150,000 per
year in accordance with the normal payroll practices of Employer.

                 3.02.    Fringe Benefits.  During the term hereof, Employer
shall provide Employee with the same fringe benefits, including life and health
insurance, vacation, and retirement programs, that it provides to its other
senior executives, but in no event shall the benefits so provided be less
favorable to Employee in amounts and other provisions than those in effect on
the date hereof.

                         Article 4.  CERTAIN COVENANTS

                 4.01.  Protection of Confidential Information.

                          (a)     Employee agrees that he will not at any time
during or following his employment by Employer, without Employer's prior
written consent, divulge to any other Person any "Confidential Information" in
Employee's possession.  "Confidential Information" shall include, without
limitation, trade secrets, methods or practices developed by Employer or one of
its Affiliates, customer or client names and addresses, personal information,
information





                                       3
<PAGE>   4
relating to negotiations with  clients or prospective clients of Employer or
one of its Affiliates, proprietary software, data bases, programming or data
transmission methods, or copyrighted materials (including without limitation,
brochures, layouts, letters, artwork, copy, photographs, illustrations).  It is
expressly understood that the foregoing list shall be illustrative only and is
not intended to be an exclusive or exhaustive list of "Confidential
Information."

                          (b)     Upon termination of employment for any reason
whatsoever, regardless of whether either party may be at fault, Employee will
return to Employer all physical Confidential Information in Employee's
possession.

                 4.02     Non-Competition; Non-solicitation of Employer's
Clients. Employee agrees, for so long as Employee remains employed by Employer,
and for a period of five (5) years following the later to occur of (A) the
termination of Employee's employment with Employer and (B) the termination of
payments to Employee pursuant to this Agreement, Employee shall not, directly
or indirectly, as an owner, employee, consultant or otherwise, engage in the
direct marketing (including printing) business in the continental United States
or in any foreign country in which Employer or one of its Affiliates is engaged
in the direct marketing (including printing) business as of the Applicable
Date, provided, however, that if Employer fails to make any payment to Employee
required by Section 2.02(f) of this Agreement and such failure continues for
five business days after notice to Employer, then the covenant set forth in
this Section 4.02 shall immediately terminate and be of no further force or
effect.  Without limiting the generality of the foregoing, Employee shall not,
directly or indirectly, as an owner, employee, consultant or otherwise, solicit
or accept direct marketing business from any Person, or any Affiliate of a
Person, to which Employer or one of its Affiliates has either (i) provided
services during the term of Employee's employment by Employer, or (ii) extended
a formal written proposal to provide services within two (2) years prior to the
Applicable Date.  As used herein, "Applicable Date" means the date on which the
employment relationship between Employee and Employer (or any Affiliate of
Employer) is terminated, or if such relationship has not been terminated, the
date on which this covenant is violated.

                 4.03.    Non-Solicitation of Employees.

                          (a)     Employee agrees, for so long as Employee
remains employed by Employer, and for a period of five (5) years following the
later to occur of (A) the termination of Employee's employment with Employer
and (B) the termination of payments to Employee pursuant to this Agreement,
Employee shall not, either for Employee's own account, or on behalf of any
other Person, solicit, suggest or request that any other Person employed by
Employer or one of its Affiliates leave such employment for the purpose of
becoming employed by Employee or any other Person, provided, however, that if
Employer fails to make any payment to Employee required by Section 2.02(f) of
this Agreement and such failure continues for five business days after notice
to Employer, then the covenant set forth in this Section 4.03(a) shall
immediately terminate and be of no further force or effect.

                          (b)     Employee agrees, for a period of five (5)
years following the later to occur of (A) the termination of Employee's
employment with Employer and (B) the





                                       4
<PAGE>   5
termination of payments to Employee pursuant to this Agreement, neither
Employee, nor any Person controlled by Employee, shall hire any Person whose
last position was as an employee of Employer or one of its Affiliates,
provided, however, that if Employer fails to make any payment to Employee
required by Section 2.02(f) of this Agreement and such failure continues for
five business days after notice to Employer, then the covenant set forth in
this Section 4.03(b) shall immediately terminate and be of no further force or
effect.

                 4.04.    Extent of Restrictions.

                 If any court having jurisdiction shall find any part of the
restrictions set forth in this Agreement are unreasonable in any respect, it is
the intent of the parties that the restrictions set forth herein shall not be
terminated, but that this Agreement shall remain in full force and effect to
the extent (as to time periods and other relevant factors) that the court shall
find reasonable.

                 4.05.    Remedies of Employer.

                 Employee acknowledges that the restrictions contained in
Sections 4.01 through 4.03 of this Agreement correctly set forth the
understanding of the parties at the time this Agreement is entered into, are
reasonable and necessary to protect the legitimate interests of Employer, and
that any violation will cause substantial injury to Employer.  In the event of
any such violation, Employer shall be entitled, in addition to any other
remedy, to preliminary or permanent injunctive relief.  The waiver by Employer
of a breach of any provision of this Agreement by Employee shall not operate or
be construed as a waiver by Employer of any other or subsequent branch by
Employee.

                 4.06     Counsel Fees.

                 If Employer engages counsel to enforce the terms of this
Article 4 against Employee, and the court determines that Employee has violated
the terms of this Article 4, Employee shall reimburse Employer for its costs of
enforcement, including reasonable attorney's fees and costs of suit.  If the
court determines that employee has not violated the terms of this Article 4,
Employer shall reimburse Employee for its reasonable attorneys' fees and costs
of suit.

                 4.07     Definitions.

                 Terms used in this Article 4 shall have the following
meanings:

                 (a)      The terms "Employer" shall mean the Employer, and its
successors and assigns.

                 (b)      The term "Person" shall include a natural individual,
as well as any other legally created entity, including partnership, limited
partnership, trust or corporation.





                                       5
<PAGE>   6
                 (c)      The term "Affiliate" of a Person shall mean any
entity controlled by, controlling or under common control with such Person.

                           Article 5.  MISCELLANEOUS

                 5.01.    Assignment.  This Agreement shall not be assignable
by Employee and shall be assignable by Employer only to a person, firm or
corporation which may become a successor in interest to the Employer with
respect to the business or a portion of the business presently operated by it.
Employer will require any successor (whether direct or indirect, by purchase,
merger, consolidation or otherwise) to all or substantially all of the business
and/or assets of Employer to assume expressly and agree to perform this
Agreement in the same manner and to the same extent that the Employer would be
required to perform if no such succession had taken place.

                 5.02     Entire Agreement.  This writing represents the entire
agreement and understanding of the parties with respect to the subject matter
hereof, and it may not be altered or amended except by an agreement in writing.

                 5.03     Binding Effect.  Subject to Section 5.01, this
Agreement shall be binding upon and inure to the benefit of the parties hereto
and their respective successors, assigns, heirs, executors and administrators.
If any provision of this Agreement shall be or become illegal or unenforceable
in whole or in part for any reason whatsoever, the remaining provisions shall
nevertheless be deemed valid, binding and subsisting.

                 5.04     Governing Law.  This Agreement has been negotiated
and executed within the Commonwealth of Pennsylvania, and the validity,
interpretation and enforcement of this Agreement shall be governed by the laws
of Pennsylvania.

                 5.05     Headings.  The headings of paragraphs in this
Agreement are for convenience only; they form no part of this Agreement and
shall not affect its interpretation.





                                       6
<PAGE>   7
                 5.06     Termination Payment.  Employer and Employee
acknowledge that, as further consideration to Employee for entering into this
Agreement and the Non-Competition Agreement contained herein in place of his
prior employment agreement, Employee is receiving, as of the date hereof, a
payment of $500,000 from Harte-Hanks.

                 5.07     Harte-Hanks Guaranty.  Harte-Hanks hereby agrees to
guarantee the payment obligations of Employer pursuant to the terms of this
Agreement.

                 IN WITNESS HEREOF, the parties have executed this Agreement as
of the date first above written.

                                        MARS GRAPHIC SERVICES, INC.
                                        
                                        By:
                                           ------------------------------
                                        Title:
                                              ---------------------------
                                        
                                        ---------------------------------
                                        Stephen C. Marcus
                                        
                                        
                                        HARTE-HANKS COMMUNICATIONS, INC., 
                                        solely with respect to Sections 
                                        5.06 and 5.07 of this Agreement
                                        
                                        By:
                                           ------------------------------
                                        Title:
                                              ---------------------------




                                       7

<PAGE>   1
                                  EXHIBIT 10.9


                              EMPLOYMENT AGREEMENT

                 This Agreement (this "Agreement") made as of the _____ day of
____________, 1996, by and between _____________ (the "Employer"), and
______________ (the "Employee").

                              W I T N E S S E T H:

                 WHEREAS, Employee is, and for some time in the past has been a
valued employee of Employer; and

                 WHEREAS, the Employer and Employee now wish to enter into this
Agreement of employment on the terms and conditions set forth hereafter,
thereby replacing any prior agreement of employment between Employer and
Employee;

                 NOW, THEREFORE, in consideration of the mutual agreements
contained herein and intending to be legally bound, the parties hereto hereby
agree as follows:

                        Article 1.  CAPACITY AND DUTIES

                 1.01.    Employment; Acceptance of Employment.  The Employer
hereby employs Employee, and Employee hereby accepts employment by the
Employer, subject to all the terms and conditions hereafter set forth.

                 1.02.    Capacity.  Employee shall serve Employer as an
executive officer in such specific capacities as shall be determined from time
to time by Employer's Board of Directors.  Employee shall, at the request of
the Board of Directors, serve as an officer of or director of one or more of
Employer's subsidiaries, at no additional compensation.

                 1.03     Duties.  During the term of this Agreement, Employee
shall devote his full attention and his best efforts to the performance of such
duties as shall be designated from time to time by Employer's Board of
Directors.

                  Article 2.  TERM OF EMPLOYMENT; TERMINATION

                 2.01.    Term.  Unless earlier terminated as hereafter
provided, this Agreement shall commence on the date hereof, and shall expire on
______________________, 1999.

                 2.02.    Termination.

                          (a)     Death.  The employment of Employee under this
Agreement shall immediately terminate upon the death of Employee.





                                       1
<PAGE>   2
                          (b)     Disability.  In the event that Employee is
for any reason unable to perform the duties to be performed by Employee
hereunder for a period of 180 consecutive days (or for any 200 out of 365
consecutive days) by reason of Employee's disability, the Board of Directors of
the Employer shall have the option to terminate the employment of Employee
under this Agreement effective upon its giving written notice to Employee at
any time following the expiration of such 180-day period (or such 200 days).
The term "disability" as used in this Section 2.02(b) means the inability
because of injury or sickness to perform the substantial and material duties of
the Employee's offices with Employer.

                          (c)     Discharge for Cause.  The employment of
Employee under this Agreement shall terminate immediately if the Employer
discharges Employee for cause.  For purposes of this Agreement, "cause" shall
mean willful and deliberate unlawful misconduct by the Employee or breach by
the Employee of the provisions of this Agreement which, in either case, is
detrimental in a material way to the interests of Employer.  It is the
understanding of the parties hereto that the failure of the Employer to operate
profitably shall not constitute cause for terminating Employee's employment
hereunder.

                          (d)     Good Reason.  Employee may terminate his
employment for "good reason."  For purposes of this Agreement, "good reason"
shall mean:

                                  (i)      the assignment to Employee of any
duties inconsistent in any material respect with Employee's position,
authority, duties or responsibilities as contemplated by Section 1.02 of this
Agreement, or any other action by Employer which results in a material
diminution or material adverse change in such position, authority, duties or
responsibilities;

                                  (ii)     any failure by the Company to comply
with any of the provisions of Article 3 of this Agreement, other than an
immaterial or an isolated and inadvertent failure not occurring in bad faith
and which is remedied by Employer promptly after receipt of notice thereof
given by the Employee;

                                  (iii)    Employer's requiring Employee to be
based at any office or location other than the Philadelphia, Pennsylvania
metropolitan area;

                                  (iv)     any purported termination by
Employer of Employee's employment otherwise than as expressly permitted by this
Agreement; or

                                  (v)      any failure by the Employer to
comply with and satisfy Section 5.01 of this Agreement.

                          (e)     Notice of Termination.  Any termination of
Employee's employment, other than a termination by reason of death, shall be
communicated by Notice of Termination to the other party hereto.  For purposes
of this Agreement, a "Notice of Termination" means a written notice which (i)
indicates the specific termination provision of this





                                       2
<PAGE>   3
Agreement relied upon, (ii) if applicable, sets forth in reasonable detail the
facts and circumstances claimed to provide a basis for termination of the
Employee's employment under the provision so indicated, and (iii) specifies the
termination date (which date shall, except as otherwise expressly provided in
this Article 2, be not more than 15 days after the giving of such Notice).  The
failure by Employee to set forth in the Notice of Termination any fact or
circumstances which contribute to a showing of "good reason," or the failure by
Employer to set forth in the Notice of Termination any fact or circumstances
which contribute to a showing of "cause," shall not waive any right of either
party hereunder or preclude either party from asserting such facts or
circumstances in enforcing such party's rights hereunder.

                          (f)     Certain Terminations.

                                  (i)      If Employee's services should be
terminated (A) by Employer for any reason other than for "cause" as defined in
Section 2.02(c) hereof, or (B) by Employee for "good reason" as defined in
Section 2.02(d), any stock options then held by Employee shall become fully
vested and exercisable as of the date of such termination.

                                  (ii)     If Employee's services should be
terminated (A) by Employer for any reason other than for Employee's death,
Employee's disability for the period set forth in Section 2.02(b) hereof, or
"cause" as defined in Section 2.02(c) hereof, or (B) by Employee for "good
reason" as defined in Section 2.02(d), Employee's base salary under Section
3.01 hereof, as of the date of such termination, shall continue to be paid by
Employer for the balance of the term hereof without any duty to mitigate
damages, but subject to diminution in the event Employee elects to be employed
in another capacity.

                            Article 3.  COMPENSATION

                 3.01.    Cash Compensation.  During the term of this
Agreement, as compensation for services to the Employer pursuant to this
Agreement, the Employer shall pay to Employee a base salary of [CURRENT BASE
SALARY] per year in accordance with the normal payroll practices of Employer.
The Board of Directors of the Employer will review annually Employee's
performance and compensation, and it may, in its sole discretion from time to
time, increase the compensation to be paid to Employee as provided in this
Article 3, or provide additional compensation to Employee, whether permanently
or for a limited period of time, in order to recognize and fairly compensate
Employee for the value of his services to the Employer.

                 3.02.    Employee Bonus Program.  Employee shall have the
right to participate in a Bonus Program approved each year by the President of
Harte-Hanks Direct Marketing with a bonus potential of 0- _____% of base
salary.

                 3.03.    Insurance.  Employer shall obtain and maintain during
the term hereof disability income insurance covering Employee in the event this
Agreement is terminated as a result of Employee's disability (as defined in
Section 2.02(b) hereof.)  Such disability income insurance shall be in amounts
and on other terms no less favorable to Employee than those in effect on the
date of this Agreement.





                                       3
<PAGE>   4
                 3.04.    Fringe Benefits.  During the term hereof, Employer
shall provide Employee with the same fringe benefits including life and health
insurance, vacation, and retirement programs, it provides to its other senior
executives, but in no event shall the benefits so provided be less favorable to
Employee in amounts and other provisions than those in effect on the date
hereof.

                         Article 4.  CERTAIN COVENANTS

                 4.01.    Protection of Confidential Information.

                          (a)     Employee agrees that he will not at any time
during or following his employment by Employer, without Employer's prior
written consent, divulge to any other Person any "Confidential information" in
Employee's possession.  "Confidential Information" shall include, without
limitation, trade secrets, methods or practices developed by Employer or one of
its Affiliates, customer or client names and addresses, personnel information,
information relating to negotiations with clients or prospective clients of
Employer or one of its Affiliates, proprietary software, data bases,
programming or data transmission methods, or copyrighted materials (including
without limitation, brochures, layouts, letters, art work, copy, photographs or
illustrations).  It is expressly understood that the foregoing list shall be
illustrative only and is not intended to be an exclusive or exhaustive list of
"Confidential Information."

                          (b)     Upon termination of employment, for any
reason whatsoever, regardless of whether either party may be at fault, Employee
will return to Employer all physical Confidential Information in Employee's
possession.

                 4.02.    Non-Competition; Non-Solicitation of Employer's
Clients.  Employee agrees, for so long as Employee remains employed by
Employer, and for a period of three (3) years following the termination of
payments to Employee pursuant to this Agreement, that Employee shall not,
directly or indirectly, as an owner, employee, consultant or otherwise, engage
in the direct marketing business in the continental United States or in any
foreign country in which Employer or one of its Affiliates is engaged in the
direct marketing business as of the Applicable Date; provided, however, that if
Employer fails to make any payment to Employee required by Section 2.02(f) of
this Agreement and such failure continues for five business days after notice
to Employer, then the covenant set forth in this Section 4.02 shall immediately
terminate and be of no further force or effect.  Without limiting the
generality of the foregoing, for the period stated above, Employee shall not,
directly or indirectly, as an owner, employee, consultant or otherwise, solicit
business from any Person, or an Affiliate of a Person, to which Employer or one
of its Affiliates has either (i) provided services during the term of
Employee's employment by Employer, or (ii) extended a formal written proposal
to provide services within two (2) years prior to the Applicable Date.  As used
herein Applicable Date means the date on which the employment relationship
between Employee and Employer (or any Affiliate of Employer) is terminated, or
if such relationship has not been terminated, the date on which this covenant
is violated.





                                       4
<PAGE>   5
                 4.03.    Non-Solicitation of Employees.

                          (a)     Employee agrees, for so long as Employee
remains employed by Employer, and for a period of three (3) years following the
termination of payments to Employee pursuant to this Agreement, that Employee
shall not, either for Employee's own account, or on behalf of any other Person,
solicit, suggest or request that any other Person employed by Employer or one
of its Affiliates leave such employment for the purpose of becoming employed by
Employee or any other Person, provided, however, that if Employer fails to make
any payment to Employee required by Section 2.02(f) of this Agreement and such
failure continues for five business days after notice to Employer, then the
covenant set forth in this Section 4.03(a) shall immediately terminate and be
of no further force or effect.

                          (b)     Employee agrees, for a period of three (3)
years following the termination of payments to Employee pursuant to this
Agreement, that neither Employee, nor any Person controlled by Employee, shall
hire any Person whose last position was an employee of Employer or one of its
Affiliates, provided, however, that if Employer fails to make any payment to
Employee required by Section 2.02(f) of this Agreement and such failure
continues for five business days after notice to Employer, then the covenant
set forth in this Section 4.03(b) shall immediately terminate and be of no
further force or effect.

                 4.04.    Extent of Restrictions.

                 If any court having jurisdiction shall find that any part of
the restrictions set forth in this Agreement are unreasonable in any respect,
it is the intent of the parties that the restrictions set forth herein shall
not be terminated, but that this Agreement shall remain in full force and
effect to the extent (as to time periods and other relevant factors) that the
court shall find reasonable.

                 4.05.    Remedies of Employer.

                 Employee acknowledges that the restrictions contained in
Section 4.01 through 4.03 of this Agreement correctly set forth the
understanding of the parties at the time this Agreement is entered into, are
reasonable and necessary to protect the legitimate interests of Employer, and
that any violation will cause substantial injury to Employer.  In the event of
any such violation, Employer shall be entitled, in addition to any other
remedy, to preliminary or permanent injunctive relief.  The waiver by Employer
of a breach of any provision of this Agreement by Employee shall not operate or
be construed as a waiver by Employer of any other or subsequent breach by
Employee.

                 4.06.    Counsel Fees.

                 If Employer engages counsel to enforce the terms of this
Article 4 against Employee, and the court determines that Employee has violated
the terms of this Article 4, Employee shall reimburse Employer for its costs of
enforcement, including reasonable attorneys' fees and costs of suit.





                                       5
<PAGE>   6
                 4.07.    Definitions.

                 Terms used in this Article 4 shall have the following
meanings:

                          (a)     The term "Employer" shall mean the Employer,
and its successor and assigns.

                          (b)     The term "Person" shall include a natural
individual, as well as any other legally created entity, including partnership,
limited partnership, trust or corporation.

                          (c)     The term "Affiliate" of a Person shall mean
any entity controlled by, controlling or under common control with such Person.

                           Article 5.  MISCELLANEOUS

                 5.01.    Assignment.  This Agreement shall not be assignable
by Employee and shall be assignable by Employer only to a person, firm or
corporation which may become a successor in interest to the Employer with
respect to the business or a portion of the business presently operated by it.
Employer will require any successor (whether direct or indirect, by purchase,
merger, consolidation or otherwise) to all or substantially all of the business
and/or assets of Employer to assume expressly and agree to perform this
Agreement in the same manner and to the same extent that the Employer would be
required to perform if no such succession had taken place.

                 5.02.    Entire Agreement.  This writing represents the entire
agreement and understanding of the parties with respect to the subject matter
hereof, and it may not be altered or amended except by an agreement in writing.

                 5.03.    Binding Effect.  Subject to Section 5.01, this
Agreement shall be binding upon and inure to the benefit of the parties hereto
and their respective successors, assigns, heirs, executors and administrators.
If any provision of this Agreement shall be or become illegal or unenforceable
in whole or in part for any reason whatsoever, the remaining provisions shall
nevertheless be deemed valid, binding and subsisting.

                 5.04.    Governing Law.  This Agreement has been negotiated
and executed within the Commonwealth of Pennsylvania, and the validity,
interpretation and enforcement of this Agreement shall be governed by the laws
of Pennsylvania.

                 5.05.    Headings.  The headings of paragraphs in this
Agreement are for convenience only; they form no part of this Agreement and
shall not affect its interpretation.





                                       6
<PAGE>   7
                 IN WITNESS WHEREOF, the parties have executed this Agreement
as of the date first above written.

                                        [_______________]

                                        By:
                                           ------------------------------------
                                        Title:
                                              ---------------------------------

                                        ---------------------------------------
                                        [Employee]





                                       7

<PAGE>   1
                                                                    EXHIBIT 13.1


                                                            [FINANCIAL CONTENTS]


<TABLE>
<S>                                                  <C>
Management's Discussion and Analysis  . . . . . . .  13
Consolidated Balance Sheets . . . . . . . . . . . .  19
Consolidated Statements of Operations . . . . . . .  20
Consolidated Statements of Cash Flows . . . . . . .  21
Consolidated Statements of Stockholders' Equity . .  22
Notes to Consolidated Financial Statements  . . . .  23
Five-Year Financial Summary . . . . . . . . . . . .  30
Independent Auditors' Report  . . . . . . . . . . .  31
Directors, Officers and Corporate Information . . .  32
</TABLE>

MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS

OVERVIEW
         The Company's overall performance reflects its commitment to its
growth strategy of being a market leader, introducing new products and entering
new markets, investing in technology and people and increasing shareholder
value.  The pursuit of this growth strategy was accelerated in 1993 when the
Company issued shares of its common stock in an initial public offering.
Proceeds from the offering enabled the Company to increase its financial
flexibility and reduce debt levels. As a result of this growth strategy, the
Company's revenues have grown 37% since December 31, 1992, excluding the
results of the units sold by the Company during that time. On the same basis,
operating income increased 56%.
         In 1993, the Company redeemed all of its $200 million principal amount
11 7/8% Subordinated Debentures. Half of this redemption was funded in August
1993 with borrowings under the Company's credit facility. The remaining $100
million redemption in December 1993 was funded primarily with proceeds from the
Company's initial public offering in November 1993, which generated net
proceeds of $95.3 million. In 1994, the Company further reduced its debt and
funded capital expenditures and an acquisition with cash flow generated from
operating activities. In addition, in May 1995, the Company's 6 1/4% Convertible
Notes due 2002 in the principal amount of $20 million were converted into
2,142,857 shares of common stock, resulting in annual interest expense savings
of $1.3 million. As a result of these redemptions, cash flow generated from
operations and the net proceeds from the sale of the Boston community
newspapers, the Company reduced its total borrowings from $394.0 million at
December 31, 1992 to $220.4 million at December 31, 1995, while funding $77.6
million of capital investments and acquisitions.
         On February 4, 1996 the Company entered into a definitive agreement
providing for the merger with DiMark, Inc.  with a wholly owned subsidiary of
Harte-Hanks in a stock-for-stock transaction. DiMark had net sales and net
income of $73.4 million and $5.1 million, respectively, for the year ended
February 28, 1995. For the nine months ended November 30, 1995, DiMark had net
sales of $56.6 million and net income of $3.6 million. The merger is expected
to be consummated in late spring 1996, subject to approval by the stockholders
of both companies.
         Harte-Hanks derives the majority of its revenues from the sale of
advertising and direct marketing services. In addition, the Company's
newspapers generate revenues from paid circulation. The Company's newspapers,
shoppers and television station operate in local markets and are affected by
the strength of the local economies. As a national business, direct marketing
is affected to a greater extent by general national economic trends and
developments in national markets for its services and products and, to a lesser
extent, in the industries that it serves. The Company's principal expense items
are payroll, postage and paper. Paper prices increased in both 1994 and 1995,
and the Company will experience the effects of those increases and possibly
others in 1996. Postal rates, which typically increase every three to four
years, increased 14% in January 1995.




                                      13
<PAGE>   2
RESULTS OF OPERATIONS
         Operating results, excluding the effect of the 1993 goodwill
write-down and extraordinary items, were as follows:

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------------
IN THOUSANDS                                         1995         CHANGE         1994          CHANGE            1993
- --------------------------------------------------------------------------------------------------------------------------
<S>                                             <C>                <C>       <C>               <C>           <C>
Revenues                                        $    532,852        3.7%     $    513,630       10.8%        $   463,510
Operating expenses                                   458,818        2.0%          449,616        9.2%            411,587
                                                ------------                 ------------                    -----------
Operating income                                $     74,034       15.7%     $     64,014       23.3%        $    51,923
                                                ============                 ============                    ===========
Net income                                      $     33,985       42.7%     $     23,822      138.4%        $     9,991
                                                ============                 ============                    ===========
Earnings per share - fully diluted              $       1.10       37.5%     $        .80       70.2%        $       .47
                                                ============                 ============                    ===========
</TABLE>

         Overall growth in the Company's 1995 revenues and operating income
resulted from increased business with both new and existing customers, new
products and services as well as advertising and circulation rate increases.
The most dramatic growth occurred in the direct marketing business segment with
revenue and operating income increases of 17.8% and 44.0%, respectively.
Included in 1995 results is the effect of the sales of the Company's suburban
Boston newspapers and a local hand distribution advertising business in the
first and third quarters of 1995, respectively. The divestitures resulted in
gains of $3.1 million, net of $10.6 million in income taxes. Excluding these
net gains on divestitures, net income was $30.9 million, or $1.00 per share in
1995. All earnings per share and share information have been restated to
reflect the three-for-two stock split effected December 15, 1995 in the form of
a dividend.
         Excluding the results of the Boston community newspapers sold on March
31, 1995 (See Note B - Divestitures in Notes to Consolidated Financial
Statements), 1995 consolidated revenues grew 8.6% and operating income grew
18.2%.  Operating expenses, excluding the results of the Boston newspapers,
rose correspondingly with the growth in overall business as well as due to
higher paper prices and postal rates experienced throughout the year.
         Each business segment contributed to the Company's revenue and
operating income growth in 1994 as compared to 1993. In particular, the direct
marketing business contributed significantly with revenue growth of 29.4% and
operating income growth of 51.0%. Overall growth resulted from development of
new products and services, new customers, acquisitions, shopper circulation
expansion and generally improving economic conditions. The same growth factors
also caused operating expenses to increase in 1994. Revenue and expense growth
also were affected by the February 1994 divestiture of the Company's smallest
shopper, located in Tucson.

================================================================================

DIRECT MARKETING
    Direct marketing operating results were as follows:


<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------------------------
IN THOUSANDS                                        1995         CHANGE          1994          CHANGE           1993
- -------------------------------------------------------------------------------------------------------------------------
<S>                                             <C>                <C>       <C>                <C>          <C>
Revenues                                        $    197,598       17.8%     $    167,779       29.4%        $   129,626
Operating expenses                                   169,726       14.4%          148,418       27.1%            116,806
                                                ------------                 ------------                    -----------
Operating income                                $     27,872       44.0%     $     19,361       51.0%        $    12,820
                                                ============                 ============                    ===========
</TABLE>

         Direct marketing's revenue growth of $29.8 million, or 17.8%, was
generated primarily through the sale of database and response management
products and services along with other services to customers in the financial
services, high technology and retail industries. Management and coordination of
mailings outsourced for certain clients also contributed to revenue growth. The
addition of new customers, increased business with existing customers through
new products and services, cross-selling of services and the leveraging of the
Company's expertise in the international arena were also factors in 1995's
growth performance. Although the majority of direct marketing's revenue growth
came from existing operations, a portion of the increase was attributable to
the acquisitions of Select Marketing, Inc., an Austin, Texas response
management company that serves the high technology industry, and Steinert &
Associates, a New York City advertising and marketing communications firm, in
October 1994 and January 1995, respectively. The increase was partially offset
by the absence of a local hand distribution advertising business sold in July
1995.
         Operating expenses rose $21.3 million, or 14.4%, during 1995 due
primarily to revenue growth. Payroll costs were up $11.4 million, or 17.5%, as
a result of increased hiring. In addition, production and distribution costs
increased $5.2 million, or 8.3%, due to increased production levels. Also
contributing to higher operating expenses were $3.2 million of additional
general and administrative costs and increased depre-




                                      14
<PAGE>   3
ciation expense of $1.2 million, supporting direct marketing's growth. Expanded
facilities and upgraded technology to support current and anticipated growth
also contributed to increased expenses. The acquisitions noted above were
another contributing factor. Slightly offsetting these cost increases were
decreased costs related to the July 1995 divestiture.
         Direct marketing revenues increased $38.2 million, or 29.4%, in 1994
when compared to 1993. Revenue growth resulted from increased business with
both new and existing customers, particularly in services and products provided
to the retail, financial services and high technology industries. Revenue
growth was also enhanced by the acquisition of Direct Market Concepts, Inc. in
Jacksonville, Florida in April 1993 and the October 1994 response management
acquisition previously noted. Direct Market Concepts provides various direct
marketing services, primarily to financial institutions.
         Direct marketing operating expenses grew $31.6 million, or 27.1%, in
1994 when compared to 1993. Payroll costs and production and distribution costs
increased to support revenue growth. Depreciation increased primarily as a
result of increased capital investments made during late 1993 and 1994.
Operating expenses were also impacted by the acquisitions.
         On February 4, 1996 the Company entered into a definitive agreement
providing for the merger with DiMark, Inc.  DiMark, Inc. provides a full range
of outsource marketing and database services to clients in the insurance,
healthcare, pharmaceutical, financial services and telecommunications
industries, as well as direct response printing services.

================================================================================

SHOPPERS
    Shopper operating results, excluding the effect of the 1993 goodwill
write-down discussed below, were as follows:

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------------
IN THOUSANDS                                        1995         CHANGE          1994          CHANGE           1993
- --------------------------------------------------------------------------------------------------------------------------
<S>                                             <C>             <C>          <C>               <C>           <C>
Revenues                                        $    185,045      4.9%       $    176,461        1.1 %       $   174,521
Operating expenses                                   165,025      4.0%            158,718       (0.2)%           159,080
                                                ------------                 ------------                    -----------
Operating income                                $     20,020     12.8%       $     17,743       14.9 %       $    15,441
                                                ============                 ============                    ===========
</TABLE>


         Revenues for the shopper business segment grew $8.6 million, or 4.9%,
in 1995 when compared to 1994. Excluding revenues from the Company's small
Tucson shopper that was sold in February 1994, revenues increased $9.5 million,
or 5.4%, as compared to 1994. Revenue growth was primarily attributable to
increased advertising rates in existing circulation zones, and, to a lesser
degree, increased volumes of the newsstand products now being produced in
portions of the Southern California, Northern California and Miami/Ft.
Lauderdale markets. At December 31, 1995, total weekly shopper household
circulation was 6.9 million.
         Excluding operating expenses from the divested Tucson shopper, 1995
operating costs increased $7.1 million, or 4.5%. Postage costs rose $4.5
million due primarily to a 14% postage rate increase in January 1995. In
addition, higher paper and color printing costs contributed to higher operating
expenses. Paper costs increased $2.6 million due to price increases partially
offset by reduced volumes due to new pagination technology used by the
Company's Southern California and Miami shoppers. Pagination technology permits
a more efficient publication design, reducing the overall number of pages.
Color printing costs increased $1.5 million due to higher rates and increased
color volumes. Partially offsetting the increased operating costs was a
reduction in payroll costs of $1.7 million due to reduced headcount, primarily
as a result of investments in technology and changes in commission plans.
         Excluding revenues from the divested Tucson shopper, 1994 revenues
grew $7.0 million, or 4.1%, over 1993.  Revenue growth was primarily due to
circulation expansion and, to a lesser extent, increased advertising in
existing circulation zones and increased newsstand product volumes. Circulation
expansion in all four shopper markets brought total weekly circulation to 6.9
million households at December 31, 1994.
         Excluding operating expenses from the divested shopper, operating
expenses increased $5.3 million, or 3.5%.  Payroll costs increased $2.2
million, or 3.9%, while general and administrative costs rose $0.4 million, or
2.7%.  Postage costs grew $1.5 million, or 3.5%, due to higher circulation.
Newsprint costs increased $0.3 million, or 2.5%, due to higher volumes as a
result of circulation growth offset by average price declines.




                                      15
<PAGE>   4
NEWSPAPERS
    Newspaper operating results, excluding the effect of the 1993 goodwill
write-down discussed below, were as follows:

<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------------------------
IN THOUSANDS                                        1995         CHANGE          1994          CHANGE            1993
- -------------------------------------------------------------------------------------------------------------------------
<S>                                             <C>              <C>         <C>                <C>          <C>
Revenues                                        $    125,077     (11.1)%     $    140,761        7.0%        $   131,545
Operating expenses                                    97,796     (14.5)%          114,398        4.2%            109,812
                                                ------------                 ------------                    -----------
Operating income                                $     27,281       3.5 %     $     26,363       21.3%        $    21,733
                                                ============                 ============                    ===========
</TABLE>

         Newspaper revenues decreased $15.7 million, or 11.1%, in 1995 when
compared to 1994. This decrease was due to the March 1995 divestiture of the
Company's Boston community newspapers. Excluding the results of the Boston
newspapers, 1995 revenues increased $6.8 million, or 6.1%, as compared to 1994.
Classified advertising revenues grew 8.4% as a result of increases both in
volumes and rates. The classified revenue growth was fueled by increases in
display advertising, particularly in the help wanted and automotive categories.
Retail advertising revenues were flat. Insert revenues increased 5.5% as a
result of higher volumes. In addition, niche and specialty product revenues
grew primarily due to a direct mail initiative into the Rio Grande Valley,
begun in 1994, and, to a lesser extent, audiotext services which represented a
new revenue stream for the newspapers in 1994. Circulation revenues increased
9.8% in 1995, reflecting home-delivery price increases implemented in the fall
of 1994 and, to a lesser degree, home-delivery price increases in the fall of
1995.
         Newspaper operating expenses decreased $16.6 million, or 14.5%, for
1995 as compared to 1994. Excluding the divested Boston newspapers, operating
expenses increased $4.4 million, or 5.2%, over comparable 1994 levels.
Newsprint costs increased $3.1 million, or 22.8%, over 1994 as a result of
higher average newsprint prices offset slightly by reduced volumes. The
reduction in volumes was attributable to reduced commercial printing volumes as
well as to newsprint savings from a new press installed in July 1994 at the
Corpus Christi Caller-Times and various operating initiatives to control
newsprint consumption. In addition, costs associated with the direct mail
program rose due to increased volumes as well as higher postage costs resulting
from the January 1995 postal rate increase.
         Newspaper revenues increased $9.2 million, or 7.0%, in 1994 when
compared to 1993. Classified advertising revenues increased 13.6% as a result
of both higher volumes and rates. In particular, classified revenue growth was
led by strong automotive volumes and, to a lesser extent, help wanted volumes
in the Company's suburban markets. Retail advertising revenues increased 4.1%,
while insert revenues rose 1.4%. In addition, niche and specialty product
revenues grew, in part due to higher revenues from the direct mail program in
the Rio Grande Valley established in 1994.  Circulation revenues grew 5.8%
primarily reflecting home-delivery price increases in the fall of 1993 and, to
a lesser degree, home-delivery price increases in the fall of 1994.
         Newspaper operating expenses grew $4.6 million, or 4.2%, in 1994 when
compared to 1993. Payroll costs rose $3.2 million, or 6.1%, due to increased
sales commissions on higher advertising volumes, normal payroll increases and
higher incentive compensation. In addition, general and administrative costs
rose $1.5 million, or 10.9%, primarily due to increased promotional activity
and other costs associated with producing higher revenues. Production and
distribution costs rose $0.7 million, or 2.0%, due to higher production costs
caused by increased volumes offset by decreased newsprint costs of $0.1
million. Newsprint expense was flat as a result of lower average newsprint
prices offset by higher volumes. Goodwill amortization decreased $0.8 million
due to the second quarter 1993 goodwill write-down relating to the Company's
suburban newspapers in Boston and Dallas.




                                      16
<PAGE>   5
TELEVISION
    Television operating results were as follows:

<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------------------------
IN THOUSANDS                                        1995         CHANGE          1994          CHANGE            1993
- -------------------------------------------------------------------------------------------------------------------------
<S>                                             <C>              <C>         <C>                 <C>         <C>
Revenues                                        $     25,132     (12.2)%     $     28,629        2.9%        $    27,818
Operating expenses                                    17,753      (9.8)%           19,683        0.2%             19,654
                                                ------------                 ------------                    -----------
Operating income                                $      7,379     (17.5)%     $      8,946        9.6%        $     8,164
                                                ============                 ============                    ===========
</TABLE>

         Television revenues decreased $3.5 million, or 12.2%, in 1995 when
compared to 1994. Contributing to these results were lower national advertising
revenues and the effects of weak CBS network performance. In addition, the
first quarter of 1994 benefitted from CBS coverage of the National Football
League playoffs and winter Olympics, while the full year 1994 benefitted from
political advertising. Television revenues were also affected by the absence of
a direct mail publication in 1995. Slightly offsetting the decreases were
increased network revenues resulting from a newly negotiated network
affiliation agreement.
         Operating expenses decreased $1.9 million, or 9.8%, when compared to
1994. The decrease was attributable to lower revenue related payroll costs and
direct mail publication production costs. Also contributing to the decrease
were lower film costs.
         Revenues for the television segment increased $0.8 million, or 2.9%,
in 1994 when compared to 1993. Revenues from the television station operation
increased $1.0 million, or 3.9%, primarily due to increased political
advertising.  Increased production activity as well as a direct mail product
and radio station introduced in 1993 also generated additional revenue in 1994.
These increases were offset by a revenue decline from the segment's print
graphics operation, which was restructured during the year.
         Television operating expenses remained flat during 1994 when compared
to 1993. Film programming cost decreases during 1994 were offset by slight
increases in other expense categories.

================================================================================

GAINS ON DIVESTITURES
         In March and July 1995, respectively, the Company sold its suburban
Boston community newspapers and a small local hand distribution advertising
business. As a result of these transactions, the Company recognized gains on
divestitures of $3.1 million, or 10 cents per share, net of $10.6 million of
income taxes. See Note B of Notes to Consolidated Financial Statements.

INTEREST EXPENSE
         Interest expense decreased $0.7 million in 1995 as compared to 1994
due primarily to lower debt levels partially offset by higher interest rates
experienced during 1995. In May 1995, the Company's 6 1/4% Convertible Notes due
2002 in the principal amount of $20 million were converted into 2,142,857
shares of common stock, resulting in annual interest savings of $1.3 million.
         Interest expense decreased $13.5 million in 1994 primarily as a result
of 1993 redemptions of the Company's 11 7/8% Subordinated Debentures. In August
1993, $100 million of the Debentures were redeemed with borrowings under the
Company's credit facility. The remaining $100 million redemption in December
1993 was funded primarily with proceeds from the Company's initial public
offering.

INCOME TAXES
         The Company's income tax expense increased $14.5 million in 1995 when
compared to 1994. Income tax expense for 1995 included $10.6 million of income
taxes relating to the gains on divestitures. The remaining increase in income
tax expense during 1995 and the increase of $11.5 million in income tax expense
relating to income before extraordinary items in 1994 were due to increased
income levels experienced during each of those periods.

GOODWILL WRITE-DOWN
         In connection with the Company's review of the carrying amount of its
investments, including assigned goodwill, during the second quarter of 1993,
the Company determined that goodwill associated with certain of its investments
should be written down. That decision resulted in a charge of $55.5 million.
The write-down was solely related to daily, semi-weekly and weekly newspapers
in suburban markets in Boston, Massachusetts ($43.9 million) and in Dallas,
Texas ($8.8 million) and to the Company's shopper publication in Tucson,
Arizona ($2.8 million).
         In connection with its review, the Company projected undiscounted cash
flows for each of its investments over the investment's associated remaining
goodwill amortization period. These projections were compared to corresponding
net book values of fixed assets and unamortized goodwill balances. For
investments with projected undiscounted cash flows less than net book values of
fixed assets and unamortized goodwill balances, the net goodwill balances were
reduced such that the net fixed assets and unamortized goodwill values assigned
to these investments were equal to the projected future cash flows discounted
at the Company's incremental borrowing rate. The cash flow projections were
based on trends of historical performance and management's estimate of future
performance of the




                                      17
<PAGE>   6
investments, as well as existing and anticipated competitive and economic
conditions. See Note K of Notes to Consolidated Financial Statements.

EXTRAORDINARY ITEMS
         As a result of the 1993 redemptions discussed under "Interest
Expense," the Company incurred extraordinary losses totaling $7.4 million, net
of income tax benefits of $4.3 million, from the payment of redemption premiums
and the write-off of related unamortized financing costs and issuance costs.

CAPITAL INVESTMENTS
         Investing activities for 1995 included $23.2 million for capital
expenditures and an acquisition. The capital expenditures consisted primarily
of new computer systems for the direct marketing business to increase capacity
to support a growing customer base. The Company also invested in laser printing
equipment as well as the expansion of its database and response management
facilities and other locations. Other expenditures included investments in
pagination technology and order-entry systems at its shopper in Miami/Ft.
Lauderdale and classified advertising systems and distribution center
expansions in its newspaper business.
         The investments in 1994 included $21.8 million for capital
expenditures and an acquisition. In the direct marketing business, the capital
expenditures consisted of new computer systems to increase capacity and new
equipment to support its growing customer base. The Company's other
expenditures included shopper inserting equipment and imagesetter technology;
the final expenditures to complete the purchase of a nine-unit offset printing
press and related building for the Company's newspaper in Corpus Christi,
Texas; newspaper imagesetter technology and investments in television
production equipment.

LIQUIDITY AND CAPITAL RESOURCES
         Cash provided by operating activities for 1995 was $36.5 million. Net
cash inflows for investing activities were $17.9 million for 1995. Investing
activities consist primarily of capital expenditures, acquisitions and
divestitures. Included in investing activities was $42.9 million in proceeds
from the sale of property, plant and equipment and divested assets. See above
discussion of capital expenditures under "Capital Investments." Cash provided
from operating activities and the sale of the Boston community newspapers was
used to reduce borrowing under the Company's credit facility and to make
capital investments.
         Cash provided by operating activities for 1994 and 1993 was $49.0
million and $26.4 million, respectively. Net cash outflows for investing
activities in 1994 and 1993 were $23.6 million and $34.7 million, respectively,
and consisted principally of the purchase of equipment and acquisitions.
         Capital resources are also available for and provided through the
Company's unsecured credit facility. On February 2, 1995, the Company entered
into a $320 million variable rate revolving loan commitment that decreases by
$70.4 million in 1998, $76.8 million in 1999, $83.2 million in 2000 and $89.6
million in 2001. The February 1995 agreement amended the $320 million credit
facility consisting of a $220 million revolving loan commitment that was to
expire December 31, 1999 and a $100 million term loan. The Company realized
savings both in interest and commitment fees due to more favorable terms in the
amended credit facility agreement.
         Management believes that its credit facility, together with cash
provided by operating activities, will be sufficient to fund operations,
anticipated capital expenditures and debt service requirements for the
foreseeable future. As of December 31, 1995, the Company had $106 million of
unused borrowing capacity under its credit facility, of which $4.7 million was
reserved to serve as backup for the Company's other short-term borrowing
facilities.

RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS
         In October 1995, the Financial Accounting Standards Board issued
Statement of Financial Accounting Standards ("SFAS") No. 123, "Accounting for
Stock-Based Compensation," which requires adoption of the disclosure provisions
no later than fiscal years beginning after December 15, 1995. Companies are
permitted to continue to account for such transactions under Accounting
Principles Board Opinion No. 25, "Accounting for Stock Issued to Employees,"
but will be required to disclose in a note to the financial statements pro
forma net income and, if presented, earnings per share as if the company had
applied the new method of accounting, as outlined in SFAS No. 123. The Company
has not yet determined the effect the new standard will have on net income and
earnings per share should it elect to make such a change.  Adoption of the new
standard will have no effect on the Company's cash flows.

SEASONALITY AND CYCLICALITY
         The Company's businesses tend to be seasonal, with higher revenues and
profits occurring in the second through the fourth quarters due to the
increased advertising during these periods. In addition, the Company's
television operation experiences higher revenues and profits during those years
when political elections are held. See Note N to Consolidated Financial
Statements.

PENDING MERGER
         On February 4, 1996 the Company entered into a definitive agreement
with DiMark, Inc. providing for the merger of DiMark with a wholly owned
subsidiary of the Company in a stock-for-stock transaction to be accounted for
as pooling of interests. DiMark stockholders will receive, in a fixed exchange
ratio, .656 of a share of Harte-Hanks common stock for each share of DiMark
common stock.




                                      18
<PAGE>   7
HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------
                                                                                               DECEMBER 31,
IN THOUSANDS, EXCEPT PER SHARE AND SHARE AMOUNTS                                          1995              1994
- --------------------------------------------------------------------------------------------------------------------
<S>                                                                                     <C>              <C>
ASSETS
Current assets
    Cash  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $   6,710        $   4,391
    Accounts receivable (less allowance for doubtful
       accounts of $2,284 in 1995 and $2,910 in 1994)   . . . . . . . . . . . . . .        69,995           70,929
    Inventory   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        21,285           13,454
    Prepaid expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .         4,973            5,904
    Current deferred income tax benefit   . . . . . . . . . . . . . . . . . . . . .         6,809            6,808
    Other current assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .         3,423            4,143
                                                                                        ---------        ---------
       Total current assets   . . . . . . . . . . . . . . . . . . . . . . . . . . .       113,195          105,629
                                                                                        ---------        ---------
Property, plant and equipment
    Land  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .         8,260           10,352
    Buildings and improvements  . . . . . . . . . . . . . . . . . . . . . . . . . .        38,618           42,701
    Equipment and furniture   . . . . . . . . . . . . . . . . . . . . . . . . . . .       138,119          140,175
                                                                                        ---------        ---------
                                                                                          184,997          193,228
    Less accumulated depreciation   . . . . . . . . . . . . . . . . . . . . . . . .        98,263          104,283
                                                                                        ---------        ---------
                                                                                           86,734           88,945
    Construction and equipment installations in progress  . . . . . . . . . . . . .         1,174            2,333
                                                                                        ---------        ---------
       Net property, plant and equipment  . . . . . . . . . . . . . . . . . . . . .        87,908           91,278
                                                                                        ---------        ---------
Intangible and other assets Goodwill (less accumulated amortization
       of $98,201 in 1995 and $104,557 in 1994)   . . . . . . . . . . . . . . . . .       271,511          290,335
    Other assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .         5,101            9,656
                                                                                        ---------        ---------
       Total intangible and other assets  . . . . . . . . . . . . . . . . . . . . .       276,612          299,991
                                                                                        ---------        ---------
       Total assets   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 477,715        $ 496,898
                                                                                        =========        =========
LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities
    Accounts payable  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $  32,029        $  31,229
    Accrued payroll and related expenses  . . . . . . . . . . . . . . . . . . . . .        19,057           17,996
    Customer deposits and unearned revenue  . . . . . . . . . . . . . . . . . . . .        11,585           12,527
    Income taxes payable  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .           762            1,867
    Other current liabilities   . . . . . . . . . . . . . . . . . . . . . . . . . .         6,947            7,533
                                                                                        ---------        ---------
       Total current liabilities  . . . . . . . . . . . . . . . . . . . . . . . . .        70,380           71,152
Long term debt  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       220,040          292,858
Other long term liabilities (including deferred
    income taxes of $9,914 in 1995 and $8,901 in 1994)  . . . . . . . . . . . . . .        22,201           25,248
                                                                                        ---------        ---------
       Total liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       312,621          389,258
                                                                                        ---------        ---------
Stockholders' equity
    Common stock, $1 par value, authorized
       50,000,000 shares. Issued and outstanding
       1995: 29,991,709 shares; 1994: 18,342,503 shares   . . . . . . . . . . . . .        29,992           18,342
    Additional paid-in capital  . . . . . . . . . . . . . . . . . . . . . . . . . .       156,192          144,350
    Accumulated deficit   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      (21,090)          (53,107)
    Minimum pension liability adjustment  . . . . . . . . . . . . . . . . . . . . .             -           (1,945)
                                                                                        ---------        ---------
       Total stockholders' equity   . . . . . . . . . . . . . . . . . . . . . . . .       165,094          107,640
                                                                                        ---------        ---------
       Total liabilities and stockholders' equity   . . . . . . . . . . . . . . . .     $ 477,715        $ 496,898
                                                                                        =========        =========
</TABLE>

See Notes to Consolidated Financial Statements.




                                      19
<PAGE>   8
HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS


<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------
                                                                                 YEAR ENDED DECEMBER 31,
IN THOUSANDS, EXCEPT PER SHARE AMOUNTS                                     1995           1994            1993
- --------------------------------------------------------------------------------------------------------------------
<S>                                                                    <C>             <C>             <C>
Revenues  . . . . . . . . . . . . . . . . . . . . . . . . . . . .      $  532,852      $  513,630      $  463,510
Operating expenses
    Payroll   . . . . . . . . . . . . . . . . . . . . . . . . . .         191,843         193,874         174,557
    Production and distribution   . . . . . . . . . . . . . . . .         189,692         179,699         165,993
    Advertising, selling, general and administrative  . . . . . .          54,317          54,083          49,355
    Depreciation  . . . . . . . . . . . . . . . . . . . . . . . .          13,645          12,508          11,506
    Goodwill amortization   . . . . . . . . . . . . . . . . . . .           9,321           9,452          10,176
    Goodwill write-down   . . . . . . . . . . . . . . . . . . . .               -               -          55,463
                                                                       ----------      ----------      ----------
                                                                          458,818         449,616         467,050
                                                                       ----------      ----------      ----------
Operating income (loss) . . . . . . . . . . . . . . . . . . . . .          74,034          64,014          (3,540)
                                                                       ----------      ----------      ----------
Other expenses (income)
    Interest expense  . . . . . . . . . . . . . . . . . . . . . .          16,675          17,364          30,872
    Interest income   . . . . . . . . . . . . . . . . . . . . . .            (246)           (154)           (160)
    Gains on divestitures   . . . . . . . . . . . . . . . . . . .         (13,747)              -               -
    Other, net  . . . . . . . . . . . . . . . . . . . . . . . . .           1,044           1,142             865
                                                                       ----------      ----------      ----------
                                                                            3,726          18,352          31,577
                                                                       ----------      ----------      ----------
Income (loss) before income taxes . . . . . . . . . . . . . . . .          70,308          45,662         (35,117)
Income tax expense  . . . . . . . . . . . . . . . . . . . . . . .          36,323          21,840          10,355
                                                                       ----------      ----------      ----------
Income (loss) before extraordinary item . . . . . . . . . . . . .          33,985          23,822         (45,472)
Extraordinary item - Loss due to early extinguishment of debt,
    net of income tax benefit of $4,319   . . . . . . . . . . . .               -               -          (7,393)
                                                                       ----------      ----------      ----------
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . .      $   33,985      $   23,822      $  (52,865)
                                                                       ==========      ==========      ==========
Earnings (loss) per common share - primary Income (loss)
    before extraordinary item   . . . . . . . . . . . . . . . . .      $     1.12      $      .83      $    (2.33)
Extraordinary item  . . . . . . . . . . . . . . . . . . . . . . .               -               -            (.37)
                                                                       ----------      ----------      ----------
    Net income (loss)   . . . . . . . . . . . . . . . . . . . . .      $     1.12      $      .83      $    (2.70)
                                                                       ==========      ==========      ==========
    Weighted average common and common equivalent
       shares outstanding   . . . . . . . . . . . . . . . . . . .          30,280          28,569          19,557
                                                                       ==========      ==========      ==========

Earnings (loss) per common share - fully diluted Income (loss)
    before extraordinary item   . . . . . . . . . . . . . . . . .      $     1.10      $      .80      $    (2.33)
    Extraordinary item  . . . . . . . . . . . . . . . . . . . . .               -               -            (.37)
                                                                       ----------      ----------      ----------
    Net income (loss)   . . . . . . . . . . . . . . . . . . . . .      $     1.10      $      .80      $    (2.70)
                                                                       ==========      ==========      ==========
    Weighted average common and common equivalent
       shares outstanding   . . . . . . . . . . . . . . . . . . .          31,197          30,732          19,557
                                                                       ==========      ==========      ==========
</TABLE>


See Notes to Consolidated Financial Statements.




                                      20
<PAGE>   9
HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS


<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------
                                                                                 YEAR ENDED DECEMBER 31,
IN THOUSANDS                                                               1995            1994           1993
- --------------------------------------------------------------------------------------------------------------------
<S>                                                                    <C>             <C>             <C>
Cash Flows from Operating Activities
   Net income (loss)  . . . . . . . . . . . . . . . . . . . . . .      $   33,985      $   23,822      $  (52,865)
   Adjustments to reconcile net income (loss)
      to net cash provided by operating activities:
         Depreciation   . . . . . . . . . . . . . . . . . . . . .          13,645          12,508          11,506
         Goodwill amortization  . . . . . . . . . . . . . . . . .           9,321           9,452          10,176
         Amortization of option related compensation  . . . . . .           1,786           1,605           1,228
         Film amortization  . . . . . . . . . . . . . . . . . . .           2,188           2,746           3,293
         Deferred income taxes  . . . . . . . . . . . . . . . . .            (285)         (2,219)           (585)
         Other, net   . . . . . . . . . . . . . . . . . . . . . .             355             728            (223)
         Gains on divestitures  . . . . . . . . . . . . . . . . .         (13,747)              -               -
         Goodwill write-down  . . . . . . . . . . . . . . . . . .               -               -          55,463
         Extraordinary loss due to early
             extinguishment of debt   . . . . . . . . . . . . . .               -               -          11,712
   Changes in operating assets and liabilities,
      net of effects from acquisitions and divestitures:
         Increase in accounts receivable, net   . . . . . . . . .          (2,570)         (7,898)         (5,043)
         Increase in inventory  . . . . . . . . . . . . . . . . .          (9,095)         (5,543)            (46)
         Increase in prepaid expenses
             and other current assets   . . . . . . . . . . . . .            (917)           (648)           (346)
         Increase in accounts payable   . . . . . . . . . . . . .             262           6,010           1,784
         Increase (decrease) in other accrued
             expenses and other liabilities   . . . . . . . . . .            (562)          8,129          (8,500)
         Other, net   . . . . . . . . . . . . . . . . . . . . . .           2,107             262          (1,125)
                                                                       ----------      ----------      ----------
         Net cash provided by operating activities  . . . . . . .          36,473          48,954          26,429
                                                                       ----------      ----------      ----------

Cash Flows from Investing Activities
   Acquisitions   . . . . . . . . . . . . . . . . . . . . . . . .          (5,760)         (7,800)        (10,896)
   Purchases of property, plant and equipment   . . . . . . . . .         (17,424)        (13,985)        (21,689)
   Proceeds from the sale of property, plant
      and equipment and divested assets   . . . . . . . . . . . .          42,946             357           1,101
   Payments on film contracts   . . . . . . . . . . . . . . . . .          (1,817)         (2,122)         (3,182)
                                                                       ----------      ----------      ----------
   Net cash provided by (used in) investing activities  . . . . .          17,945         (23,550)        (34,666)
                                                                       ----------      ----------      ----------

Cash Flows from Financing Activities
   Long term debt borrowings  . . . . . . . . . . . . . . . . . .         895,464         657,695         580,615
   Payments on debt, including current
      maturities and financing costs  . . . . . . . . . . . . . .        (948,371)       (684,675)       (659,663)
   Issuance of common stock   . . . . . . . . . . . . . . . . . .           2,776           1,575          95,305
   Dividends paid   . . . . . . . . . . . . . . . . . . . . . . .          (1,968)              -               -
   Payment of premium on early extinguishment of debt   . . . . .               -               -          (6,892)
   Purchase of treasury stock   . . . . . . . . . . . . . . . . .               -               -             (15)
                                                                       ----------      ----------      ----------
   Net cash provided by (used in) financing activities  . . . . .         (52,099)        (25,405)          9,350
                                                                       ----------      ----------      ----------

   Net increase (decrease) in cash  . . . . . . . . . . . . . . .           2,319              (1)          1,113
   Cash at beginning of period  . . . . . . . . . . . . . . . . .           4,391           4,392           3,279
                                                                       ----------      ----------      ----------
   Cash at end of period  . . . . . . . . . . . . . . . . . . . .      $    6,710      $    4,391      $    4,392
                                                                       ==========      ==========      ==========
</TABLE>

See Notes to Consolidated Financial Statements.




                                      21
<PAGE>   10
HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY


<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------------
                                                            ADDITIONAL                       MINIMUM            TOTAL
                                                 COMMON      PAID-IN     ACCUMULATED     PENSION LIABILITY   STOCKHOLDERS'
IN THOUSANDS                                     STOCK       CAPITAL       DEFICIT          ADJUSTMENT          EQUITY
- --------------------------------------------------------------------------------------------------------------------------
<S>                                             <C>         <C>          <C>                <C>              <C>
Balance at January 1, 1993  . . . . . . . .     $11,881     $  53,615    $ (24,057)         $      -         $   41,439
Common stock issuance . . . . . . . . . . .       6,250        89,055            -                 -             95,305
Purchase of treasury stock  . . . . . . . .          (2)           (6)          (7)                -                (15)
Net loss  . . . . . . . . . . . . . . . . .           -             -      (52,865)                -            (52,865)
                                                -------     ---------    ---------          --------         ----------

Balance at December 31, 1993  . . . . . . .      18,129       142,664      (76,929)                -             83,864
Common stock issued - employee benefit plans         33           502            -                 -                535
Exercise of stock options . . . . . . . . .         180         1,184            -                 -              1,364
Adjustment for minimum pension liability,
    net of income taxes of $1.3 million   .           -             -            -            (1,945)            (1,945)
Net income  . . . . . . . . . . . . . . . .           -             -       23,822                 -             23,822
                                                -------     ---------    ---------          --------         ----------

Balance at December 31, 1994  . . . . . . .      18,342       144,350      (53,107)           (1,945)           107,640
Common stock issued - employee benefit plans         94         1,836            -                 -              1,930
Exercise of stock options . . . . . . . . .         133         1,475            -                 -              1,608
Conversion of 6 1/4% convertible notes. . .       1,429        18,525            -                 -             19,954
Dividends paid ($.067 per share)  . . . . .           -             -       (1,968)                -             (1,968)
Net income  . . . . . . . . . . . . . . . .           -             -       33,985                 -             33,985
Reduction of minimum pension liability  . .           -             -            -             1,945              1,945
Three-for-two stock split . . . . . . . . .       9,994        (9,994)           -                 -                  -
                                                -------     ---------    ---------          --------         ----------

Balance at December 31, 1995  . . . . . . .     $29,992     $ 156,192    $ (21,090)         $      -         $  165,094
                                                =======     =========    =========          ========         ==========
</TABLE>

See Notes to Consolidated Financial Statements.




                                      22
<PAGE>   11
HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE A - SIGNIFICANT ACCOUNTING POLICIES

CONSOLIDATION
The accompanying consolidated financial statements present the financial
position of Harte-Hanks Communications, Inc.  and subsidiaries (the "Company").
Harte-Hanks Communications, Inc. is the successor of HHC Holding Inc., the
former parent company of Harte-Hanks Communications, Inc., which was merged
into Harte-Hanks Communications, Inc. on October 7, 1993. All stock of HHC
Holding Inc. was converted, on a share-for-share basis, into stock of
Harte-Hanks Communications, Inc.

The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions
that affect the reported amounts of assets and liabilities at the date of the
financial statements and the reported amounts of revenues and expenses during
the reporting periods.

All intercompany accounts and transactions have been eliminated in
consolidation. Certain prior year amounts have been reclassified for
comparative purposes.

TELEVISION REVENUES
Television revenues are presented net of advertising agency commissions.

INVENTORY
Inventory, consisting primarily of newsprint and operating supplies, is stated
at the lower of cost (first-in, first-out method) or market.

PROPERTY, PLANT AND EQUIPMENT
Property, plant and equipment are stated on the basis of cost. Depreciation of
buildings and equipment is computed generally on the straight-line method at
rates calculated to amortize the cost of the assets over their useful lives.
The general ranges of estimated useful lives are:

    Buildings and improvements  . . . . 10 to 40 years
    Equipment and furniture   . . . . .  4 to 20 years

GOODWILL
Goodwill is stated on the basis of cost, adjusted as discussed below, and is
amortized on a straight-line basis over 40- year periods.

For each of its investments, the Company assesses the recoverability of its
goodwill by determining whether the amortization of the goodwill balance over
its remaining life can be recovered through projected undiscounted future cash
flows over the remaining amortization period. If projected undiscounted future
cash flows indicate that unamortized goodwill and the net book value of
long-lived assets will not be recovered, net goodwill is adjusted to an amount
consistent with projected discounted future cash flows. Cash flow projections
are based on trends of historical performance and management's estimate of
future performance, giving consideration to existing and anticipated
competitive and economic conditions.

FILM CONTRACTS
Film contract rights represent agreements with film syndicators for television
program material. The capitalized costs of film rights are recorded when the
licensed period begins and the film rights are available for use. The cost is
amortized over the expected number of telecasts. The portions of the cost to be
amortized within one year and after one year are reflected in the consolidated
balance sheets as current and noncurrent other assets, respectively. The
payments under these contracts due within one year and after one year are
classified as current and noncurrent liabilities.

INCOME TAXES
Income taxes are calculated using the asset and liability method required by
Statement of Financial Accounting Standards ("SFAS") No. 109. Deferred income
taxes are recognized for the tax consequences resulting from "temporary
differences" by applying enacted statutory tax rates applicable to future
years. These "temporary differences" are associated with differences between
the financial and the tax basis of existing assets and liabilities. Under SFAS
No. 109, a statutory change in tax rates will be recognized immediately in
deferred taxes and income.

EARNINGS (LOSS) PER SHARE
Primary earnings (loss) per common share is based upon the weighted average
number of common shares outstanding and dilutive common stock equivalents from
the assumed exercise of stock options using the treasury stock method. Fully
diluted earnings (loss) per common share is based upon the weighted average
number of common shares outstanding, dilutive common stock equivalents from the
assumed exercise of stock options and assumed conversion of the 6 1/4%
Convertible Notes due 2002 until May 1995, at which time the Company issued
shares of its common stock upon conversion of the notes. For 1993, fully
diluted and primary earnings (loss) per common share are the same because the
effect of the convertible notes was antidilutive.

STOCK SPLIT
In December 1995 the Company effected a three-for-two stock split in the form
of a dividend. All share, per share and average share information in the
Consolidated Financial Statements and the Notes thereto have been restated to
reflect the stock split.




                                      23
<PAGE>   12
HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

NOTE B - DIVESTITURES

In March and July 1995, respectively, the Company sold its suburban Boston
community newspapers and a small local hand distribution advertising business.
These sales resulted in gains on divestitures of $3.1 million, or 10 cents per
share, net of $10.6 million of income taxes.

NOTE C - LONG TERM DEBT

Long term debt consists of the following:

<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------
                                                           DECEMBER 31,
IN THOUSANDS                                         1995                1994
- ---------------------------------------------------------------------------------
<S>                                               <C>                 <C>
Revolving loan commitment, various           
  interest rates (effective rate of 6.2%     
  at December 31, 1995), due in              
  mandatory reductions beginning             
  June 30, 1998 through                      
  December 31, 2001   . . . . . . . . . . . .     $214,000            $  34,600
Term loan, various interest rates . . . . . .            -              100,000
Bank lines, various interest rates           
  (effective rates of 6.3% at                
  December 31, 1995)  . . . . . . . . . . . .        4,700               95,000
Commercial paper  . . . . . . . . . . . . . .            -               41,538
6 1/4% Convertible Notes  . . . . . . . . . .            -               20,000
Miscellaneous notes payable, interest        
  rates ranging from 7.3% to 8%, due         
  on various dates through 1998   . . . . . .        1,720                2,189
                                                  --------             --------
                                                   220,420              293,327
Less current maturities . . . . . . . . . . .          380                  469
                                                  --------             --------
                                                  $220,040             $292,858
                                                  ========             ========
</TABLE>

CREDIT FACILITY
On February 2, 1995, the Company amended its $320 million credit facility. The
credit facility consisted of a $220 million revolving loan commitment that
would have expired December 31, 1999. It also consisted of a $100 million term
loan that required repayments of $10 million in 1995, $20 million in both 1996
and 1997, and $25 million in both 1998 and 1999. The amended credit facility is
a $320 million revolving commitment that decreases by $70.4 million in 1998,
$76.8 million in 1999, $83.2 million in 2000 and $89.6 million in 2001. The
Company pays a commitment fee of .1875% on the unused portion of the
commitment. As of December 31, 1995, the Company had $106 million of unused
borrowing capacity under its credit facility, of which $4.7 million was
reserved to serve as backup for the Company's outstanding short term
borrowings.

COMMERCIAL PAPER
The Company maintains unused and available credit under its credit facility in
an amount equal to its outstanding commercial paper borrowings.

BANK LINES
The Company has three separate short term borrowing arrangements. Under these
arrangements, the Company can borrow up to a maximum of $170 million. These
short term borrowings are classified as long term debt since it is the
Company's intent to maintain unused and available credit under its credit
facility in an amount equal to its outstanding short term borrowings.

6 1/4% Convertible Notes
In May 1995, the Company issued 2,142,857 shares of common stock upon
conversion of the $20 million principal amount of the Company's 6 1/4%
Convertible Notes. Accordingly, the Company transferred $20 million, less $0.1
million of unamortized issue costs, to stockholders' equity.

OTHER DEBT INFORMATION
As of December 31, 1995, the minimum annual maturities of long term debt
(excluding the borrowings under the Company's credit facility in effect
December 31, 1995) for each of the following years ending December 31 are as
follows:

<TABLE>
<CAPTION>
                ---------------------------------------------
                IN THOUSANDS                                 
                ---------------------------------------------
                <S>                                   <C>    
                1996  . . . . . . . . . . . . . . .   $   380
                1997  . . . . . . . . . . . . . . .       100
                1998  . . . . . . . . . . . . . . .     1,240
</TABLE>

Cash payments for interest were $16.6 million, $17.6 million and $40.8 million
for the years ended December 31, 1995, 1994 and 1993, respectively.

The Company's credit facility contains certain restrictive covenants, including
limitations on additional indebtedness and payment of dividends, and requires
the Company to maintain certain financial ratios.




                                      24
<PAGE>   13
HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)


NOTE D - INCOME TAXES

The components of income tax expense are as follows:


<TABLE>
<CAPTION>
- ------------------------------------------------------------------------
                                          YEAR ENDED DECEMBER 31,
IN THOUSANDS                       1995         1994             1993
- ------------------------------------------------------------------------
<S>                              <C>           <C>              <C>
Current
   Federal  . . . . . . . .      $ 31,677      $ 20,719         $  9,438
   State and local  . . . .         4,931         3,413            1,210
                                 --------      --------         --------
      Total current . . . .      $ 36,608      $ 24,132         $ 10,648
                                 ========      ========         ========
Deferred                                                         
   Federal  . . . . . . . .      $ (1,901)     $ (2,377)        $  1,395
   State and local  . . . .         1,616            85           (1,688)
                                 --------      --------         --------
      Total deferred  . . .      $   (285)     $ (2,292)        $   (293)
                                 ========      ========         ========
</TABLE>

Included in income tax expense for 1995 is $10.6 million related to the gains
on divestitures. Included in 1993 income tax expense is an adjustment for
changes in federal tax laws of $0.1 million. Of the $1.7 million recognized as
a deferred state income tax benefit in 1993, $1.0 million represents an
adjustment to the beginning of the year valuation allowance due to the
realization of benefits from state operating loss carryforwards. The Company
also recognized $4.1 million of current income tax benefits and $0.2 million of
deferred income tax benefits related to the extraordinary loss resulting from
the redemption of all of its 11 7/8% Subordinated Debentures in 1993.

The differences between total income tax expense and the amount computed by
applying the statutory Federal income tax rate to income before income taxes
were as follows:

<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------------------------------
                                                            YEAR ENDED DECEMBER 31,
IN THOUSANDS                                          1995           1994                1993
- ---------------------------------------------------------------------------------------------------------
<S>                                              <C>        <C>   <C>        <C>   <C>           <C>
Computed expected income tax expense  . . .      $ 24,608    35%  $ 15,982    35%  $ (12,291)       35%
Effect of goodwill amortization . . . . . .         3,165     5%     3,262     7%      3,528      (10)%
Net effect of state income taxes  . . . . .         4,178     6%     2,303     5%        656       (2)%
Effect of goodwill related to divestiture .         4,307     6%         -      -          -          -
Change in the beginning of the year balance
   of the valuation allowance . . . . . . .           119      -       (30)     -       (967)        3%
Effect of goodwill write-down . . . . . . .             -      -         -      -     19,412      (55)%
Other, net  . . . . . . . . . . . . . . . .           (54)     -       323     1%         17          -
                                                 --------   ----  --------   ----  ---------     ------
Income tax expense for the period . . . . .      $ 36,323    52%  $ 21,840    48%  $  10,355      (29)%
                                                 ========   ====  ========   ====  =========     ======
</TABLE>

Excluding the effects of the gains on divestitures, the effective income tax
rate for 1995 was 45.4%.

The tax effects of temporary differences that gave rise to significant portions
of the deferred tax assets and deferred tax liabilities were as follows:

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
                                                            DECEMBER 31,
IN THOUSANDS                                            1995            1994
- --------------------------------------------------------------------------------
<S>                                                 <C>             <C>
 Deferred tax assets:
   State net operating losses . . . . . . . . . .   $       85      $    2,736
   Accrued benefit costs, primarily pension and
   vacation pay . . . . . . . . . . . . . . . . .        4,612           6,095
   Accrued casualty and health insurance expense         2,830           2,302
   Accounts receivable, net . . . . . . . . . . .          793           1,018
   State income tax . . . . . . . . . . . . . . .          849             656
   Other, net . . . . . . . . . . . . . . . . . .          519             315
      Total gross deferred tax assets . . . . . .        9,688          13,122
                                                    ----------      ----------
      Less valuation allowance  . . . . . . . . .          (60)         (1,592)
                                                    ----------      ----------
      Net deferred tax assets . . . . . . . . . .        9,628          11,530
                                                    ----------      ----------

Deferred tax liabilities:
   Property, plant and equipment  . . . . . . . .      (12,484)        (13,100)
   Other, net . . . . . . . . . . . . . . . . . .         (249)           (523)
                                                    ----------      ----------
      Total gross deferred tax liabilities  . . .      (12,733)        (13,623)
                                                    ----------      ----------
   Net deferred tax liability . . . . . . . . . .   $   (3,105)     $   (2,093)
                                                    ==========      ==========
</TABLE>

The valuation allowance for deferred tax assets as of January 1, 1994 was $2.5
million.  The valuation allowance at December 31, 1995 and 1994 related to
state net operating losses, which are not expected to be realized.

The net deferred tax liability is recorded both as a current deferred income
tax benefit and as other long term liabilities based upon the classification of
the related temporary difference.

Cash payments for income taxes were $37.3 million, $22.2 million and $8.4
million in 1995, 1994 and 1993, respectively.




                                      25
<PAGE>   14
HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

NOTE - E EMPLOYEE BENEFIT PLANS

Under the Company's defined benefit pension plans, benefits are based on years
of service and the employee's compensation for the five highest consecutive
years of salary during the last ten years of service.  Benefits vest to the
participants upon completion of five years of service or upon reaching age 65,
whichever is earlier. Harte-Hanks' policy is to accrue as expense an amount
computed by its actuary and to fund at least the minimum amount required by
ERISA.

In 1994, the Company adopted a non-qualified, supplemental pension plan
covering certain employees, which provides for incremental pension payments so
that total pension payments equal amounts that would have been payable from the
Company's principal pension plans if it were not for limitations imposed by
income tax regulations.

Net pension cost for all plans included the following components:


<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
                                                YEAR ENDED DECEMBER 31,
IN THOUSANDS                                 1995          1994       1993
- --------------------------------------------------------------------------------
<S>                                        <C>          <C>        <C>
Service cost - benefits earned
   during the period  . . . . . . .        $  3,282     $ 3,572    $   2,861

Interest cost on projected
   benefit obligation . . . . . . .           4,801       4,608        4,283

Actual return on plan assets  . . .         (10,786)      1,493       (3,700)

Net deferrals and amortization  . .           6,171      (5,872)        (685)
                                           --------     -------    ---------

Net periodic pension cost . . . . .        $  3,468     $ 3,801    $   2,759
                                           ========     =======    =========
</TABLE>

In determining the 1995, 1994 and 1993 actuarial present value of benefit
obligations, discount rates of 7 1/4%, 8% and 7 1/2% were used, respectively.
The assumed annual rates of increase in future compensation levels was 4%, and
the expected long term rate of return on plan assets was 10%.

The status of Harte-Hanks' employee retirement plans at year-end was as
follows:

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------
                                                                        DECEMBER 31,
IN THOUSANDS                                                1995                        1994
- --------------------------------------------------------------------------------------------------------
                                                    QUALIFIED   NON-QUALIFIED  QUALIFIED  NON-QUALIFIED
                                                       PLAN         PLAN          PLAN         PLAN
                                                    ---------   -------------  ---------  -------------
<S>                                                 <C>           <C>          <C>           <C>
Actuarial present value of
    benefit obligations:
    Vested  . . . . . . . . . . . . . . . . .       $ 49,673      $     -      $  49,722     $      -
    Non-vested  . . . . . . . . . . . . . . .          4,945          871          4,376        1,204
                                                    --------      -------      ---------     --------
    Total accumulated benefit obligations . .         54,618          871         54,098        1,204

Additional obligation related to projected
    salary increases  . . . . . . . . . . . .         16,260          977          7,330         345
                                                    --------      -------      ---------     --------

Projected benefit obligations for service
    rendered to date  . . . . . . . . . . . .         70,878        1,848         61,428        1,549

Fair value of plan assets, primarily listed
    stocks and government securities  . . . .        (56,763)           -        (45,331)            -
                                                    --------      -------      ---------     --------

Projected benefit obligation in excess
    of plan assets  . . . . . . . . . . . . .         14,115        1,848         16,097        1,549

Unrecognized net loss from past experience
    different from that assumed . . . . . . .        (10,211)        (238)       (11,702)         131

Unrecognized prior service costs  . . . . . .            (52)      (1,000)             -       (1,358)

Unrecognized net assets at January 1, 1987
    being recognized over average expected
    remaining service period of employees . .            950            -          1,075            -

Adjustment to recognize minimum liability . .              -          261          3,299          880
                                                    --------      -------      ---------     --------

Recorded pension liability  . . . . . . . . .       $  4,802      $   871      $   8,769     $  1,202
                                                    ========      =======      =========     ========
</TABLE>

The Company also sponsors a 401(k) plan to provide employees with additional
income upon retirement. The Company matches a portion of employees' voluntary
before-tax contributions. Employees are fully vested in their own contributions
and vest in the Company's matching contributions upon three years of service.

In 1994, the Company adopted the 1994 Employee Stock Purchase Plan, which
provides for a total of 450,000 shares to be sold to participating employees at
85% of the fair market value at specified quarterly investment dates. Shares
available for sale totaled 259,803 at December 31, 1995.




                                      26
<PAGE>   15
HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

NOTE F - STOCKHOLDERS' EQUITY
On December 15, 1995, the Company effected a three-for-two stock split, in the
form of a stock dividend, payable to shareholders of record on December 1,
1995. A total of 9,994,490 shares of common stock were issued in connection
with the split. The shares issued were reclassified from the Company's
additional paid-in-capital account to the Company's common stock account. All
share and per share amounts have been restated to retroactively reflect the
stock split.

On May 26, 1995, the Company issued 2,142,857 shares of common stock upon
conversion of the $20 million principal amount of the Company's 6 1/4%
Convertible Notes. Accordingly, the Company transferred $20 million, less $0.1
million of unamortized issue costs, to stockholders' equity.

On November 3, 1993, the Company issued 9,375,000 shares of its common stock in
an initial public offering for net cash proceeds of approximately $95.3
million. These proceeds were used to redeem the remainder of its outstanding
11 7/8% Subordinated Debentures in the aggregate principal amount of $100
million, at the redemption price of 103.446% of principal plus accrued
interest.

On October 4, 1993, the Company amended its Certificate of Incorporation to
increase its total authorized capitalization to 50,000,000 shares of common
stock and 1,000,000 shares of preferred stock.

NOTE G - STOCK OPTION PLANS
1984 PLAN
In 1984, the Company adopted a Stock Option Plan ("1984 Plan") pursuant to
which it issued to officers and key employees options to purchase shares of
common stock at prices equal to the market price on the grant date. Market
price was determined by the Board of Directors for purposes of granting stock
options and making repurchase offers. Options granted under the 1984 Plan
become exercisable five years after date of grant.  At December 31, 1995, 1994
and 1993, options to purchase 657,900 shares, 810,300 shares and 1,083,450
shares, respectively, were outstanding under the 1984 Plan, with exercise
prices ranging from $3.33 to $6.67 per share. No additional options will be
granted under the 1984 Plan.

1991 PLAN
The Company adopted the 1991 Stock Option Plan ("1991 Plan") pursuant to which
it may issue to officers and key employees options to purchase up to 3,000,000
shares of common stock.  Options have been granted at prices equal to the
market price on the grant date ("market price options") and at $0.67 per share
("performance options").  As of December 31, 1995, 1994 and 1993, market price
options to purchase 1,678,275 shares, 1,394,400 shares and 1,239,000 shares,
respectively, were outstanding with exercise prices ranging from $6.67 to
$17.08 per share.  Market price options become exercisable after the fifth
anniversary of their date of grant.

At December 31, 1995, performance options to purchase 557,775 shares, 544,050
shares and 481,500 shares, respectively, were outstanding with an exercise
price of $0.67 per share. The performance options become exercisable after the
third anniversary of their date of grant, and the extent to which they become
exercisable at that time depends upon the extent to which the Company achieves
certain goals which are established at the time the options are granted. That
portion of the performance options which does not become exercisable on the
third anniversary of the date of grant becomes exercisable after the ninth
anniversary of the date of grant. Compensation expense of $1.8 million, $1.6
million and $1.2 million was recognized for the performance options for the
years ended December 31, 1995, 1994 and 1993, respectively.

The following summarizes stock option plans activity during 1995, 1994 and
1993:

<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------
                                                                NUMBER             RANGE OF
IN THOUSANDS                                                  OF SHARES          OPTION PRICE
- -------------------------------------------------------------------------------------------------
<S>                                                           <C>               <C>
Options outstanding at January 1, 1993  . . . . . . . .       1,907,475
Granted . . . . . . . . . . . . . . . . . . . . . . . .         933,225         $0.67 - $ 6.67
Cancelled . . . . . . . . . . . . . . . . . . . . . . .         (36,750)        $0.67 - $ 6.67
                                                              ---------
Options outstanding at December 31, 1993  . . . . . . .       2,803,950
Granted . . . . . . . . . . . . . . . . . . . . . . . .         282,300         $0.67 - $13.42
Exercised . . . . . . . . . . . . . . . . . . . . . . .        (270,150)        $0.67 - $ 5.83
Cancelled . . . . . . . . . . . . . . . . . . . . . . .         (67,350)        $0.67 - $12.83
                                                              ---------
Options outstanding at December 31, 1994  . . . . . . .       2,748,750
Granted . . . . . . . . . . . . . . . . . . . . . . . .         450,225         $0.67 - $17.08
Exercised . . . . . . . . . . . . . . . . . . . . . . .        (194,775)        $0.67 - $ 6.67
Cancelled . . . . . . . . . . . . . . . . . . . . . . .        (110,250)        $0.67 - $12.83
                                                              ---------
Options outstanding at December 31, 1995  . . . . . . .       2,893,950
                                                              =========
Exercisable at December 31, 1995  . . . . . . . . . . .         715,650
                                                              =========
</TABLE>

NOTE H - FAIR VALUE OF FINANCIAL INSTRUMENTS
Because of their maturities and/or interest rates, the Company's financial
instruments have a fair value approximating their carrying value.  These
instruments include accounts receivable, revolving credit borrowings,
commercial paper, trade and film payables, and miscellaneous notes receivable
and payable.




                                      27
<PAGE>   16
HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

NOTE I - COMMITMENTS AND CONTINGENCIES
At December 31, 1995, the Company had outstanding letters of credit in the
amount of $4.5 million.  These letters of credit exist to support the Company's
insurance programs relating to worker's compensation, automobile and general
liability.

NOTE J - LEASES
The Company leases certain real estate and equipment under various operating
leases. Most of the leases contain renewal options for varying periods of time.
The total rent expense under all operating leases was $10.8 million, $10.4
million and $9.7 million for the years ended December 31, 1995, 1994 and 1993,
respectively.

The future minimum rental commitments for all non-cancellable operating leases
with terms in excess of one year as of December 31, 1995 are as follows:

<TABLE>
<CAPTION>
             --------------------------------------------------------
             IN THOUSANDS                                            
             --------------------------------------------------------
             <S>                                              <C>    
             1996  . . . . . . . . . . . . . . . . . . .      $ 7,828
             1997  . . . . . . . . . . . . . . . . . . .        5,473
             1998  . . . . . . . . . . . . . . . . . . .        3,726
             1999  . . . . . . . . . . . . . . . . . . .        3,098
             2000  . . . . . . . . . . . . . . . . . . .        2,345
             After 2000  . . . . . . . . . . . . . . . .        8,523
                                                              -------
             Total future minimum rental payments  . . .      $30,993
                                                              =======
</TABLE>

NOTE K - GOODWILL WRITE-DOWN
In connection with its review of the carrying amount, including assigned
goodwill, of its investments, the Company determined, based on management's
estimate of future cash flows from its properties, that goodwill associated
with certain of its investments should be written down.  This resulted in a
charge of $55.5 million in the second quarter of 1993.  The write-down was
solely related to daily, semi-weekly and weekly newspapers in suburban markets
in Boston, Massachusetts ($43.9 million), Dallas, Texas ($8.8 million) and a
shopper publication in Tucson, Arizona ($2.8 million).  See Note A of Notes to
Consolidated Financial Statements.

NOTE L - EXTRAORDINARY LOSS
During 1993, the Company redeemed all of its $200 million principal amount
Subordinated Debentures at the redemption percentage of 103.446% plus accrued
interest, which resulted in an extraordinary loss of $7.4 million, net of $4.3
million of income tax benefits, from the payment of premiums and the write-off
of related unamortized financing costs and original issue discount.

NOTE M - PENDING MERGER
On February 4, 1996, the Company entered into a definitive agreement with
DiMark, Inc. providing for the merger of DiMark with a wholly owned subsidiary
of the Company in a stock-for-stock transaction to be accounted for as a
pooling of interests. DiMark stockholders will receive, in a fixed exchange
ratio, .656 of a share of Harte-Hanks common stock for each share of DiMark
common stock. DiMark had net sales and net income of $73.4 million and $5.1
million, respectively, for the year ended February 28, 1995. For the nine
months ended November 30, 1995, DiMark had net sales of $56.6 million and net
income of $3.6 million.


NOTE N - SELECTED QUARTERLY DATA (UNAUDITED)

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------
                                                                                  QUARTER ENDED
IN THOUSANDS, EXCEPT PER SHARE AMOUNTS                     DECEMBER 31   SEPTEMBER 30     JUNE 30     MARCH 31
- ------------------------------------------------------------------------------------------------------------------
<S>                                                         <C>            <C>            <C>          <C>     
1995                                                                               
    Revenues  . . . . . . . . . . . . . . . . . . . .       $138,688       $130,178       $133,808     $130,178
    Operating income  . . . . . . . . . . . . . . . .         21,849         18,766         20,821       12,598
    Net income  . . . . . . . . . . . . . . . . . . .         10,224          8,923(1)       8,728        6,110(2)
    Earnings per common share - primary   . . . . . .            .33            .29(1)         .29          .21(2)
    Earnings per common share - fully diluted   . . .            .33            .29(1)         .28          .20(2)
                                                                                   
1994                                                                               
    Revenues  . . . . . . . . . . . . . . . . . . . .       $143,216       $128,433       $126,866     $115,115
    Operating income  . . . . . . . . . . . . . . . .         20,972         16,843         17,760        8,439
    Net income  . . . . . . . . . . . . . . . . . . .          8,367          6,249          6,939        2,267
    Earnings per common share - primary   . . . . . .            .29            .22            .24          .08
    Earnings per common share - fully diluted   . . .            .28            .21            .23          .08
</TABLE>

    (1) Includes a net gain on divestiture of $0.8 million, or 3 cents per
        share.
    (2) Includes a net gain on divestiture of $2.3 million, or 7 cents per
        share.




                                      28
<PAGE>   17
HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

NOTE O - BUSINESS SEGMENTS
Harte-Hanks Communications, Inc. is a diversified communications company with
operations throughout the United States in four principal businesses - direct
marketing, shoppers, newspapers and television. Harte-Hanks Direct Marketing is
a nationwide business that serves customers primarily in the retail, financial
services, insurance and high technology industries. The Company's other
businesses operate in local markets and serve the retail, automotive, real
estate and other service industries.

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------
                                                                       YEAR ENDED DECEMBER 31,
IN THOUSANDS                                                   1995             1994              1993
- --------------------------------------------------------------------------------------------------------
<S>                                                         <C>            <C>               <C>
Operating revenues
    Direct marketing  . . . . . . . . . . . . . . .         $  197,598     $   167,779       $ 129,626
    Shoppers  . . . . . . . . . . . . . . . . . . .            185,045         176,461         174,521
    Newspapers(1)   . . . . . . . . . . . . . . . .            125,077         140,761         131,545
    Television  . . . . . . . . . . . . . . . . . .             25,132          28,629          27,818
                                                            ----------     -----------       ---------
       Total operating revenues   . . . . . . . . .         $  532,852     $   513,630       $ 463,510
                                                            ==========     ===========       =========

Operating income (loss)(2)
    Direct marketing  . . . . . . . . . . . . . . .         $   27,872     $    19,361       $  12,820
    Shoppers(2)   . . . . . . . . . . . . . . . . .             20,020          17,743          12,685
    Newspapers(1),(2)   . . . . . . . . . . . . . .             27,281          26,363         (30,974)
    Television  . . . . . . . . . . . . . . . . . .              7,379           8,946           8,164
    General corporate expense, net  . . . . . . . .             (8,518)         (8,399)         (6,235)
                                                            ----------     -----------       ---------
       Total operating income (loss)  . . . . . . .         $   74,034     $    64,014       $  (3,540)
                                                            ==========     ===========       =========

Identifiable assets
    Direct marketing  . . . . . . . . . . . . . . .         $   98,291     $    84,965       $  66,164
    Shoppers  . . . . . . . . . . . . . . . . . . .            108,743         104,528         107,617
    Newspapers(1)   . . . . . . . . . . . . . . . .            192,607         223,632         224,280
    Television  . . . . . . . . . . . . . . . . . .             66,754          70,333          71,729
    General corporate   . . . . . . . . . . . . . .             11,320          13,440           9,148
                                                            ----------     -----------       ---------
       Total identifiable assets  . . . . . . . . .         $  477,715     $   496,898       $ 478,938
                                                            ==========     ===========       =========

Depreciation
    Direct marketing  . . . . . . . . . . . . . . .         $    4,127     $     2,948       $   2,160
    Shoppers  . . . . . . . . . . . . . . . . . . .              4,410           3,905           3,659
    Newspapers(1)   . . . . . . . . . . . . . . . .              4,010           4,510           4,499
    Television  . . . . . . . . . . . . . . . . . .              1,066           1,041           1,041
    General corporate   . . . . . . . . . . . . . .                 32             104             147
                                                            ----------     -----------       ---------
       Total depreciation   . . . . . . . . . . . .         $   13,645     $    12,508       $  11,506
                                                            ==========     ===========       =========

Goodwill amortization
    Direct marketing  . . . . . . . . . . . . . . .         $      930     $       648       $     537
    Shoppers  . . . . . . . . . . . . . . . . . . .              1,867           1,867           1,920
    Newspapers(1)   . . . . . . . . . . . . . . . .              4,776           5,189           5,990
    Television  . . . . . . . . . . . . . . . . . .              1,748           1,748           1,729
                                                            ----------     -----------       ---------
       Total goodwill amortization  . . . . . . . .         $    9,321     $     9,452       $  10,176
                                                            ==========     ===========       =========

Capital expenditures
    Direct marketing  . . . . . . . . . . . . . . .         $    9,909     $     5,334       $   5,498
    Shoppers  . . . . . . . . . . . . . . . . . . .              2,724           3,316           5,857
    Newspapers(1)   . . . . . . . . . . . . . . . .              3,609           4,409           9,744
    Television.   . . . . . . . . . . . . . . . . .              1,060             883             573
    General corporate   . . . . . . . . . . . . . .                122              43              17
                                                            ----------     -----------       ---------
       Total capital expenditures   . . . . . . . .         $   17,424     $    13,985       $  21,689
                                                            ==========     ===========       =========
</TABLE>

(1)    In March 1995, the Company sold its suburban Boston newspapers. See Note
       B of Notes to Consolidated Financial Statements.
(2)    Year ended December 31, 1993 includes goodwill write-down of $55.5
       million.  As a result of this write-down, 1993 newspaper and shopper
       operating income was reduced by $52.7 million and $2.8 million,
       respectively.




                                      29
<PAGE>   18
FIVE-YEAR FINANCIAL SUMMARY

<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------------------------
                                                                       YEAR ENDED DECEMBER 31,
IN THOUSANDS, EXCEPT PER SHARE AMOUNTS                1995         1994         1993(1)         1992         1991
- -----------------------------------------------------------------------------------------------------------------------
<S>                                                <C>            <C>           <C>          <C>           <C>
Income Statement Data
    Revenues  . . . . . . . . . . . . . . . . .    $ 532,852      $513,630      $463,510      $423,296      $416,227
    Operating expenses
       Payroll, production and distribution   .      191,843       373,573       340,550       308,094       308,942
       Selling, general and administrative  . .      244,009        54,083        49,355        44,982        45,203
       Depreciation   . . . . . . . . . . . . .       13,645        12,508        11,506        12,184        12,969
       Goodwill amortization  . . . . . . . . .        9,321         9,452        10,176        10,788        10,785
       Goodwill write-down  . . . . . . . . . .           -              -        55,463             -             -
                                                   ---------      --------      --------      --------      --------
           Total operating expenses . . . . . .      458,818       449,616       467,050       376,048       377,899
                                                   ---------      --------      --------      --------      --------
    Operating income (loss)   . . . . . . . . .       74,034        64,014        (3,540)       47,248        38,328
    Interest expense, net   . . . . . . . . . .       16,429        17,210        30,712        36,493        40,879
    Income (loss) from continuing operations(2)       33,985(3)     23,822       (45,472)        2,336        (7,052)
    Net income (loss)   . . . . . . . . . . . .       33,985(3)     23,822       (52,865)(4)     2,336        (3,938)(5)
    Earnings (loss) from continuing operations
       per common share - fully diluted(2),(6)          1.10(3)        .80         (2.33)          .13          (.38)
    Earnings (loss) per common share e
       fully diluted(6)   . . . . . . . . . . .         1.10(3)        .80         (2.70)(7)       .13          (.21)
    Cash dividends per common share(6)  . . . .          .07             -             -             -             -
    Weighted average common and common equivalent
       shares outstanding - fully diluted   . .       31,197        30,732        19,557        18,321        18,515
Segment Data
    Revenues
       Direct Marketing   . . . . . . . . . . .    $ 197,598      $167,779      $129,626      $107,351      $100,930
       Shoppers   . . . . . . . . . . . . . . .      185,045       176,461       174,521       164,021       164,928
       Newspapers(8)  . . . . . . . . . . . . .      125,077       140,761       131,545       126,222       127,061
       Television   . . . . . . . . . . . . . .       25,132        28,629        27,818        25,702        23,308
                                                   ---------      --------      --------      --------      --------
       Total revenues   . . . . . . . . . . . .    $ 532,852      $513,630      $463,510      $423,296      $416,227
                                                   =========      ========      ========      ========      ========
    Operating income (loss)
       Direct Marketing   . . . . . . . . . . .    $  27,872      $ 19,361      $ 12,820      $ 10,912      $  7,531
       Shoppers   . . . . . . . . . . . . . . .       20,020        17,743        12,685        15,517        16,234
       Newspapers(8)  . . . . . . . . . . . . .       27,281        26,363       (30,974)       20,973        16,664
       Television   . . . . . . . . . . . . . .        7,379         8,946         8,164         6,140         4,419
       General corporate  . . . . . . . . . . .       (8,518)       (8,399)       (6,235)       (6,294)       (6,520)
                                                   ---------      --------      --------      --------      --------
       Total operating income (loss)  . . . . .    $  74,034      $ 64,014      $ (3,540)     $ 47,248      $ 38,328
                                                   =========      ========      ========      ========      ========
Other Data
    Operating Cash Flow(9)  . . . . . . . . . .    $  97,000      $ 85,974      $ 73,605      $ 70,220      $ 62,082
    Capital expenditures  . . . . . . . . . . .       17,424        13,985        21,689         8,140         4,453
Balance Sheet Data (at end of period)
    Property, plant and equipment, net  . . . .    $  87,908      $ 91,278      $ 90,809      $ 78,210      $ 83,114
    Goodwill, net   . . . . . . . . . . . . . .      271,511       290,335       292,944       347,105       356,511
    Total assets  . . . . . . . . . . . . . . .      477,715       496,898       478,938       515,479       526,908
    Total long term debt  . . . . . . . . . . .      220,040       292,858       320,087       218,828 (10)  399,243
    Total stockholders' equity  . . . . . . . .      165,094       107,640        83,864 (11)   41,439        41,356
</TABLE>


 (1)   Includes goodwill write-down of $55.5 million.  Newspaper and shopper
       operating income was affected by $52.7 million and $2.8 million,
       respectively. See Notes A and K of Notes to Consolidated Financial
       Statements.
 (2)   Represents income (loss) and income (loss) per common share before
       extraordinary item and cumulative effect of change in accounting method.
 (3)   Includes gains on divestitures of $3.1 million, or 10 cents per share,
       net of $10.6 million income tax expense.
 (4)   Includes extraordinary loss from the early extinguishment of debt of
       $7.4 million, net of $4.3 million income tax benefit.
 (5)   Includes the cumulativeaccounting foreincomectaxes of $3.1omillion.
 (6)   Restated to reflect the three-for-two stock split effected as a stock
       dividend effective December 15, 1995.
 (7)   Excluding the goodwill write-down and extraordinary items, earnings per
       share on a fully diluted basis were 47 cents per share.
 (8)   In March 1995, the Company sold its suburban Boston newspapers. See Note
       B of Notes to Consolidated Financial Statements.
 (9)   Operating cash flow is defined as operating income plus depreciation,
       goodwill amortization and goodwill write- down.  Operating cash flow is
       not intended to represent cash flow or any other measure of performance
       in accordance with generally accepted accounting principles.
(10)   Long term debt in 1992 excludes $174.7 million of borrowings under the
       Company's revolving credit commitment and commercial paper borrowings
       classified as current maturities.
(11)   Includes the net proceeds from issuance of 9,375,000 shares of the
       Company's common stock at $11.00 per share in an initial public offering
       in November 1993.





                                      30
<PAGE>   19
                         INDEPENDENT AUDITORS' REPORT



The Board of Directors and Stockholders
Harte-Hanks Communications, Inc.:


We have audited the accompanying consolidated balance sheets of Harte-Hanks
Communications, Inc. and subsidiaries as of December 31, 1995 and 1994, and the
related consolidated statements of operations, cash flows, and stockholders'
equity for each of the years in the three-year period ended December 31, 1995.
These consolidated financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these consolidated
financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of Harte-Hanks
Communications, Inc. and subsidiaries as of December 31, 1995 and 1994, and the
results of their operations and their cash flows for each of the years in the
three-year period ended December 31, 1995, in conformity with generally
accepted accounting principles.


                                        
                                        /s/ KPMG PEAT MARWICK LLP

San Antonio, Texas
January 24, 1996
except as to Note M,
which is as of February 4, 1996

<PAGE>   1
                                EXHIBIT 21.1

                                SUBSIDIARIES

<TABLE>
<CAPTION>
Name of Corporation                                  State of
- -------------------                                  Incorporation
                                                     -------------
<S>                                                  <C>
Advertising Distributors of Maryland, Inc.           Maryland
Direct Market Concepts, Inc.                         Florida
The Flyer Publishing Corporation                     Florida
Harte-Hanks Agency, Inc.                             Delaware
HTS, Inc.                                            Connecticut
Harte-Hanks Shoppers, Inc.                           California
Harte-Hanks Community Newspapers, Inc.               Texas
Harte-Hanks Direct Mail/California, Inc.             California
Harte-Hanks Limited (1)                              United Kingdom
Harte-Hanks Television, Inc.                         Delaware
HHD Acquisition Corp.                                New Jersey
Independent Publishing Company                       South Carolina
Jordan Dennis Company, Inc.                          Massachusetts
Mid-America CDM, Inc.                                Ohio
NSO, Inc.                                            Ohio
Northern Comprint Co.                                California
Pennysaver Publications, Inc.                        Texas
Potpourri Shopper, Inc.                              California
RMH Research, Inc.                                   New Jersey
Select Marketing, Inc.                               Texas
Shopper's Guide, Inc.                                Arizona
Southern Comprint Co.                                California
Urban Data Processing, Inc.                          Massachusetts
</TABLE>

<PAGE>   1

                                  EXHIBIT 23.3


                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS




The Board of Directors
Harte-Hanks Communications, Inc.:

We consent to the use of our reports incorporated herein by reference and to
the reference to our firm under the heading "Experts" in the prospectus.





KPMG PEAT MARWICK LLP
San Antonio, Texas
March 25, 1996

<PAGE>   1
                                  EXHIBIT 23.4


                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


As independent public accountants, we hereby consent to the incorporation by
reference in this Registration Statement of our report dated March 31, 1995
included in DiMark, Inc.'s Form 10-K for the year ended February 28, 1995, our
report dated August 25, 1995 on the financial statements of H&R Communications,
Inc. included in DiMark, Inc.'s Form 8-K/A dated September 8, 1995, and our
report dated February 7, 1996 on the combined financial statements of Pro
Direct Response Corp. and affiliates included in DiMark, Inc.'s Form 8-K/A
dated January 4, 1996, and to all references to our firm included in this
Registration Statement.


                                        ARTHUR ANDERSEN LLP


Philadelphia, PA
    March 22, 1996






<PAGE>   1
                                                                    EXHIBIT 23.5



                          DONALDSON, LUFKIN & JENRETTE
              Donaldson, Lufkin & Jenrette Securities Corporation
           277 Park Avenue, New York, New York 10172 - (212) 892-3000


        CONSENT OF DONALDSON, LUFKIN & JENRETTE SECURITIES CORPORATION


        We hereby consent to (i) the inclusion of our opinion letter, dated
February 4,  1996, to the Board of Directors of Harte-Hanks Communications,
Inc. (the  "Company" or "Harte-Hanks") as Appendix B to the Joint Proxy 
Statement/Prospectus of the Company relating to the acquisition of DiMark, Inc. 
and (ii) all references to Donaldson, Lufkin & Jenrette Securities Corporation 
("DLJ") in the sections captioned "Background of the Merger", "Harte-Hanks' 
Reasons for the Merger" and "Opinion of Financial Advisor to Harte-Hanks" of 
the Joint Proxy Statement/Prospectus of Harte-Hanks which forms a part of this 
Registration Statement on Form S-4. In giving such consent, we do not admit 
that we come within the category of persons whose consent is required under, 
and we do not admit and we disclaim that we are "experts" for purposes of, the 
Securities Act of 1933, as amended, and the rules and regulations promulgated 
thereunder.



                                     DONALDSON, LUFKIN & JENRETTE 
                                        SECURITIES CORPORATION


                                     By:  /s/ LOUIS P. FRIEDMAN
                                         --------------------------------
                                          Louis P. Friedman
                                          Managing Director

New York, New York
March 28, 1996



<PAGE>   1
                                  EXHIBIT 23.6


                  CONSENT OF ALEX BROWN & SONS INCORPORATED


We hereby consent to the inclusion in the Joint Proxy Statement/Prospectus
forming part of this Registration Statement on Form S-4 of Harte-Hanks
Communications, Inc. of our opinion attached as Appendix C thereto and to the
reference to such opinion and to our firm therein. We also confirm the accuracy
in all material respects of the description and summary of such fairness
opinion the description and summary of our analyses, observations, beliefs and
conclusions relating thereto, set forth under the heading Opinion of Financial
Advisor to DiMark therein. In giving such consent, we do not admit that we
come within the category of persons whose consent is required under Section 7
of the Securities Act of 1933 and the rules and regulations of the Securities
and Exchange Commission issued thereunder.


                                     ALEX BROWN & SONS INCORPORATED


                                     By:  /s/ BARRY RIDINGS
                                         --------------------------------
                                          Managing Director
Dated:  March 28, 1996




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