HARTE HANKS COMMUNICATIONS INC
10-Q, 1996-08-07
MISCELLANEOUS PUBLISHING
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                   FORM 10-Q




  X    Quarterly report pursuant to Section 13 or 15(d) of the
- ------ Securities Exchange Act of 1934
       
For the quarterly period ended June 30, 1996

- ------ Transition report pursuant to Section 13 or 15(d) of the
       Securities Exchange Act of 1934
      
For the transition period from            to
                               ----------    ----------

Commission File Number 1-7120
                       ------


                         HARTE-HANKS COMMUNICATIONS, INC.                  
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)



           Delaware                                      74-1677284      
  -------------------------------                   ----------------------
  (State or other jurisdiction of                     (I.R.S. Employer
  incorporation or organization)                    Identification Number)


        200 Concord Plaza Drive, San Antonio, Texas        78216   
        -----------------------------------------------------------
        (Address of principal executive offices)         (Zip Code)


Registrant's telephone number including area code -- 210/829-9000
                                                     ------------


Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.


                           Yes    X        No 
                              ---------       ---------

Indicate the number of shares outstanding of each of the issuer's classes of
common stock:  $1 par value, 36,491,296 shares as of June 30, 1996.
<PAGE>   2
                                       2


               HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
                               TABLE OF CONTENTS
                                FORM 10-Q REPORT
                                 June 30, 1996


<TABLE>
<CAPTION>
                                                                                                      Page
                                                                                                      ----
<S>                                                                                                  <C>
Part I.    Financial Information


       Item 1.  Interim Condensed Consolidated Financial
                Statements (Unaudited)

                  Condensed Consolidated Balance Sheets -                                             3
                  June 30, 1996 and December 31, 1995

                  Consolidated Statements of Operations -                                             4
                  Three months ended June 30, 1996 and 1995

                  Consolidated Statements of Operations -                                             5
                  Six months ended June 30, 1996 and 1995

                  Consolidated Statements of Cash Flows -                                             6
                  Six months ended June 30, 1996 and 1995

                  Notes to Interim Condensed Consolidated Financial                                   7
                  Statements


       Item 2.  Management's Discussion and Analysis of Financial                                     9
                Condition and Results of Operations


Part II.   Other Information

     Item 4.    Submission Matters to a Vote of Security Holders                                     14


     Item 6.    Exhibits and Reports on Form 8-K                                                     15

           (a)    Exhibits

           (b)    Reports on Form 8-K


     Signature                                                                                       15
</TABLE>
<PAGE>   3

                                       3




Harte-Hanks Communications, Inc. and Subsidiaries
Condensed Consolidated Balance Sheets (in thousands, except per share and share
amounts)
(Unaudited)

<TABLE>
<CAPTION>
                                                                           JUNE 30,            DECEMBER 31,
                                                                             1996                  1995
                                                                             ----                  ----
<S>                                                                       <C>                   <C>
Assets
 Current assets
   Cash...............................................                    $  17,727             $  18,102
   Accounts receivable, net...........................                       82,012                80,056
   Inventory..........................................                       21,594                24,307
   Prepaid expenses...................................                        7,379                 5,330
   Current deferred income tax benefit................                        6,679                 7,181
   Other current assets...............................                        3,739                 3,477
                                                                          ---------             ---------
     Total current assets.............................                      139,130               138,453

 Property, plant and equipment, net...................                      106,019               102,164
 Goodwill, net........................................                      293,905               283,149
 Other assets.........................................                        7,569                 5,513
                                                                          ---------             ---------
     Total assets.....................................                    $ 546,623             $ 529,279
                                                                          =========             =========


Liabilities and Stockholders' Equity
  Current liabilities
    Accounts payable..................................                    $  38,589             $  35,768
    Accrued payroll and related expenses..............                       14,401                20,677
    Customer deposits and unearned revenue............                       16,832                16,174
    Income taxes payable..............................                          659                 1,593
    Other current liabilities.........................                        8,336                 9,015
                                                                          ---------             ---------
      Total current liabilities.......................                       78,817                83,227

  Long term debt......................................                      225,340               220,468
  Other long term liabilities.........................                       22,628                23,728
                                                                          ---------             ---------
      Total liabilities...............................                      326,785               327,423
                                                                          ---------             ---------

  Stockholders' equity
    Common stock, $1 par value, authorized 125,000,000
      shares. Issued and outstanding 1996: 36,491,296
      shares; 1995: 36,044,228 shares.................                       36,491                36,044
    Additional paid-in capital........................                      181,202               174,870
    Retained earnings (accumulated deficit)...........                        2,145               ( 9,058)
                                                                          ---------             --------- 
      Total stockholders' equity......................                      219,838               201,856 
                                                                          ---------             ---------
      Total liabilities and stockholders' equity......                    $ 546,623             $ 529,279
                                                                          =========             =========
</TABLE>



See Notes to Interim Condensed Consolidated Financial Statements.
<PAGE>   4

                                       4





Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statements of Operations (in thousands, except per share amounts)
(Unaudited)

<TABLE>
<CAPTION>
                                                                        THREE MONTHS ENDED JUNE 30,  
                                                                       -----------------------------
                                                                          1996                1995
                                                                          ----                ----
<S>                                                                     <C>                 <C>
Operating revenues....................................                  $159,916            $149,686 
                                                                        --------            --------
Operating expenses                                                                          
                                                                                            
  Payroll.............................................                    55,546              52,091
  Production and distribution.........................                    57,032              54,134
  Advertising, selling, general and administrative....                    14,461              14,797
  Depreciation........................................                     4,569               3,957
  Goodwill amortization...............................                     2,436               2,397 
  Merger costs........................................                    12,136                 --  
                                                                        --------            --------
                                                                         146,180             127,376
                                                                        --------            --------
Operating income......................................                    13,736              22,310 
                                                                        --------            --------
Other expenses (income)                                                                     
  Interest expense....................................                     3,436               4,196
  Interest income.....................................                       (96)               (142)
  Other, net..........................................                       (48)                298 
                                                                        --------            --------
                                                                           3,292               4,352
                                                                        --------            --------
Income before income tax expense......................                    10,444              17,958
Income tax expense....................................                     6,538               8,257 
                                                                        --------            --------
Net income............................................                  $  3,906            $  9,701 
                                                                        ========            ========
                                                                                            
Primary:                                                                                    
  Earnings per share..................................                  $   0.10            $   0.27 
                                                                        ========            ========
                                                                                            
  Weighted average common and common equivalent                                             
    shares outstanding................................                    38,551              36,279 
                                                                        ========            ========
                                                                                            
Fully diluted:                                                                              
  Earnings per share..................................                  $   0.10            $   0.26 
                                                                        ========            ========
                                                                                            
  Weighted average common and common equivalent                                             
    shares outstanding................................                    38,702              37,677 
                                                                        ========            ========
</TABLE>





See Notes to Interim Condensed Consolidated Financial Statements.
<PAGE>   5

                                       5


Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statements of Operations (in thousands, except per share amounts)
(Unaudited)

<TABLE>
<CAPTION>
                                                                        SIX MONTHS ENDED JUNE 30,    
                                                                       ---------------------------  
                                                                         1996               1995
                                                                         ----               ----
<S>                                                                     <C>               <C>
Operating revenues....................................                  $310,527          $298,708 
                                                                        --------          --------
Operating expenses                                                                      
  Payroll.............................................                   111,234           105,328
  Production and distribution.........................                   113,059           110,654
  Advertising, selling, general and administrative....                    28,646            31,003
  Depreciation........................................                     8,941             7,971
  Goodwill amortization...............................                     4,937             4,919 
  Merger costs........................................                    12,136               -- 
                                                                        --------          --------
                                                                         278,953           259,875 
                                                                        --------          --------
                                                                                        
Operating income......................................                    31,574            38,833 
                                                                        --------          --------
Other expenses (income)                                                                 
  Interest expense....................................                     6,884             9,217
  Interest income.....................................                    (1,107)             (352)
  Other, net..........................................                       504               739
  Gain on divestitures................................                       --            (12,293)
                                                                        --------          -------- 
                                                                           6,281            (2,689) 
                                                                        --------          -------- 
Income before income tax expense......................                    25,293            41,522
Income tax expense....................................                    13,070            23,398 
                                                                        --------          --------
Net income............................................                  $ 12,223          $ 18,124 
                                                                        ========          ========
                                                                                        
Primary:                                                                                
  Earnings per share..................................                  $    .32          $    .51 
                                                                        ========          ========
                                                                                        
  Weighted average common and common equivalent                                         
    shares outstanding................................                    38,420            35,673 
                                                                        ========          ========
                                                                                        
Fully diluted:                                                                          
  Earnings per share..................................                  $    .32          $   0.49 
                                                                        ========          ========
                                                                                        
  Weighted average common and common equivalent                                         
    shares outstanding................................                    38,495            37,511 
                                                                        ========          ========
</TABLE>                                                                       
         





See Notes to Interim Condensed Consolidated Financial Statements.
<PAGE>   6

                                       6


Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statements of Cash Flows (in thousands)
(Unaudited)

<TABLE>
<CAPTION>
                                                                                    SIX MONTHS ENDED JUNE 30, 
                                                                                   --------------------------
                                                                                      1996             1995
                                                                                      ----             ----
<S>                                                                                 <C>              <C>
Cash Flows From Operating Activities                                                               
   Net income..........................................                             $ 12,223         $ 18,124
   Adjustments to reconcile net income to net                                                      
   cash provided by operating activities                                                           
      Depreciation ....................................                                8,941            7,971
      Goodwill amortization............................                                4,937            4,919
      Amortization of option related compensation......                                  599              967
      Film amortization................................                                  694            1,284
      Deferred income taxes............................                                 (383)          (1,430)
      Other, net.......................................                                  778              242
      Gain on divestiture..............................                                   --          (12,293)
   Changes in operating assets and liabilities, net of                                             
   effects from acquisitions and divestitures:                                                     
      Decrease (increase) in accounts receivable, net..                                1,263            1,227
      Decrease (increase) in inventory.................                                2,713           (5,975)
      Increase in prepaid expenses and other                                                       
         current assets................................                               (2,325)            (861)
      Increase (decrease)in accounts payable...........                                2,003             ( 76)
      Decrease in other accrued expenses                                                           
         and other liabilities.........................                               (8,036)          (1,806)
      Other, net.......................................                                 (866)            (859)
                                                                                    --------         -------- 
         Net cash provided by operating 
         activities....................................                               22,541           11,434 
                                                                                    --------         --------
                                                                                                   
Cash Flows From Investing Activities                                                               
   Purchases of property, plant and equipment..........                              (12,305)         (11,994)
   Proceeds from the sale of property, plant                                                       
     and equipment and divested assets.................                                  346           40,194
   Acquisitions........................................                              (17,139)          (5,760)
   Payments on film contracts..........................                                 (654)          (1,065)
                                                                                    --------         -------- 
      Net cash provided by (used in)                                                               
         investing activities..........................                              (29,752)          21,375 
                                                                                    --------         --------
                                                                                                   
Cash Flows From Financing Activities                                                               
   Long term debt borrowings...........................                              142,000          739,964
   Payments on long term debt, including current                                                   
      maturities ......................................                             (137,755)        (772,187)
   Issuance of common stock............................                                3,611            2,292
   Dividends paid......................................                               (1,020)            (960)
                                                                                    --------         -------- 
      Net cash provided by (used in) financing 
      activities ......................................                                6,836          (30,891)
                                                                                    --------         -------- 
                                                                                                   
   Net increase (decrease) in cash.....................                                 (375)           1,918
                                                                                                   
   Cash at beginning of year...........................                               18,102           11,533
   Pooling adjustment to beginning of                                                              
     year balance to conform fiscal years..............                                  --           ( 1,504)
                                                                                    --------         -------- 
   Cash at end of period...............................                             $ 17,727         $ 11,947
                                                                                    ========         ========
</TABLE>


See Notes to Interim Condensed Consolidated Financial Statements.
<PAGE>   7

                                       7


               Harte-Hanks Communications, Inc. and Subsidiaries

          Notes to Interim Condensed Consolidated Financial Statements
                                  (Unaudited)

NOTE A - FINANCIAL STATEMENTS

     The accompanying unaudited Interim Condensed Consolidated Financial
     Statements include the accounts of Harte-Hanks Communications, Inc. and
     subsidiaries (the "Company").

     The statements have been prepared in accordance with generally accepted
     accounting principles for interim financial information and with the
     instructions to Form 10-Q and Rule 10-01 of Regulation S-X.  Accordingly,
     they do not include all of the information and footnotes required by
     generally accepted accounting principles for complete financial
     statements.  In the opinion of management, all adjustments (consisting of
     normal recurring adjustments) considered necessary for a fair presentation
     have been included.  Operating results for the six months ended June 30,
     1996 are not necessarily indicative of the results that may be expected
     for the year ending December 31.  For further information, refer to the
     consolidated financial statements and footnotes included in the Company's
     annual report on Form 10-K for the year ended December 31, 1995.

NOTE B - ACQUISITION

     Effective April 30, 1996, DiMark, Inc. ("DiMark") was merged with a
     wholly-owned subsidiary of the Company, and each outstanding share of
     DiMark common stock was converted into the right to acquire .656 of a share
     of common stock of Harte-Hanks.  As a result, Harte-Hanks issued
     approximately 6.1 million shares of Harte-Hanks common stock to the
     shareholders of DiMark, and DiMark's outstanding stock options were
     converted into options to acquire 1,509,213 shares of Harte-Hanks common
     stock.  The merger was accounted for on a pooling-of-interests basis. 
     Accordingly, the Company's financial statements have been restated to
     include the results of DiMark for all periods presented. The combined
     financial results include reclassifications to conform financial statement
     preparation.  Merger expenses related to the transaction were $12.1 million
     ($8.7 million, net of income taxes). Combined and separate results of the
     Company and DiMark during the reporting periods preceding the merger were
     as follows (in thousands):


        
<TABLE>   
<CAPTION> 

         THREE MONTHS ENDED
          MARCH 31, 1996
          
                          HARTE-HANKS     DIMARK     ADJUSTMENTS  COMBINED  
                          -----------   ---------    -----------  ----------
             <S>             <C>           <C>        <C>          <C>
             Revenue         $124,899      $27,377    $ (1,664)    $150,612
             Net income         6,385        1,923         --         8,308


          FISCAL YEAR ENDED
          DEC. 31, 1995


             Revenue         $532,852      $77,583    $ (6,924)    $603,511
             Net income        33,985        6,001    $    --      $ 39,986
</TABLE>
<PAGE>   8

                                       8



          Adjustments to revenue consist  of elimination of DiMark's postage
          costs from revenues and cost of sales to conform to Harte-Hanks'
          accounting classification.


NOTE C - INCOME TAXES

          The Company's quarterly income tax calculation is based on an
          effective income tax rate that is derived by estimating pretax income
          and income tax expense for the entire year ended December 31, 1996. 
          Included in the year-to- date income tax provision of $13.1 million is
          $3.4 million in income tax benefits related to the merger costs. 
          Excluding the taxes related to the merger costs, the estimated annual
          effective income tax rate of 44.1% for the six months ended June 30,
          1996 resulted in $16.5 million in tax expense on income from
          operations.  The effective income tax rate calculated is higher than
          the federal statutory rate of 35% due to the addition of state taxes
          and to certain expenses recorded for financial reporting purposes
          (primarily goodwill amortization), which are not deductible for
          federal income tax purposes.  
<PAGE>   9

                                       9





Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations                                          


RESULTS OF OPERATIONS

Operating results (excluding the 1996 merger costs and 1995 gain on
divestiture) were as follows:


<TABLE>
<CAPTION>
                            THREE MONTHS ENDED                         SIX MONTHS ENDED
In thousands           JUNE 30, 1996  JUNE 30, 1995  CHANGE    JUNE 30, 1996  JUNE 30, 1995  CHANGE
- ------------           -------------  -------------  ------    -------------  -------------  ------
<S>                    <C>              <C>          <C>          <C>            <C>          <C>
Revenues                   $159,916     $149,686      6.8%        $310,527       $298,708      4.0%
Operating expenses          134,044      127,376      5.2%         266,817        259,875      2.7%
                           --------     --------                  --------       --------          
Operating income           $ 25,872     $ 22,310     16.0%        $ 43,710       $ 38,833     12.6%
                           ========     ========                  ========       ========          
                                                                
Net income                 $ 12,628     $  9,701     30.2%        $ 20,945       $ 13,200     58.7%
                           ========     ========                  ========       ========          
                                                                
Fully diluted earnings                                          
  per share                $   0.33     $   0.26     26.9%        $   0.54       $   0.35     54.3%
                           ========     ========                  ========       ========          
</TABLE>                                                        

(The above results exclude the 1996 one-time merger costs (discussed under
"Acquisition") and the 1995 gain on divestiture (discussed under "Gain on
Divestiture"). Including these items, net income was $3.9 million, or 10 cents
per share, in the second quarter of 1996 compared to net income of $9.7
million, or 26 cents per share, in 1995.  For the first six months of 1996, net
income was $12.2 million, or 32 cents per share, compared to $18.1 million, or
49 cents per share, in 1995.)

Consolidated revenues grew 6.8% to $159.9 million, and operating income grew
16.0% to $25.9 million in the second quarter of 1996 when compared to the
second quarter of 1995. The Company's overall growth resulted from
acquisitions, increased business with both new and existing customers, new
products and services as well as advertising and circulation rate increases.
Overall operating expenses increased 5.2% over 1995.  Excluding the sale of the
Boston newspapers, year-to-date revenues increased $19.2 million, or 6.5%, when
compared to the same period in 1995.


DIRECT MARKETING

Direct marketing operating results were as follows:

<TABLE>
<CAPTION>
                          THREE MONTHS ENDED                              SIX MONTHS ENDED
In thousands         JUNE 30, 1996  JUNE 30, 1995        CHANGE     JUNE 30, 1996  JUNE 30, 1995  CHANGE
- ------------         -------------  -------------        ------     -------------  -------------  ------
<S>                    <C>            <C>                 <C>           <C>          <C>           <C>
Revenues               $73,349        $65,406             12.1%         $145,861     $130,022      12.2% 
Operating expenses      62,893         56,114             12.1%          126,406      112,126      12.7% 
                       -------        -------                           --------     --------            
Operating income       $10,456        $ 9,292             12.5%         $ 19,455     $ 17,896       8.7% 
                       =======        =======                           ========     ========            
</TABLE>

Direct marketing revenues increased $7.9 million, or 12.1%, in the second
quarter of 1996 when compared to 1995.  Database, response management and
outbound telemarketing services experienced significant revenue growth.
Database revenues increased due to higher product sales as well as increased
database construction, updates and creations.  Response management revenues
increased primarily due to new customer gains, particularly in the high
technology industry, and to a lesser extent due to the May 31, 1996 acquisition
of Inquiry Handling Service, a Los Angeles based response management company
that serves the high tech and electronics industries.  Sales lead management,
which includes lead generation and lead qualification through inbound
inquiries, experienced significant growth both from new customers and increased
<PAGE>   10
                                      10





call volumes from existing customers.  Outbound telemarketing revenues
increased primarily due to the January 1996 acquisition of PRO Direct Response
Corp., a telemarketing company with a strong customer base in the financial
services industry.  Second quarter revenue growth was also impacted by the
September 1995 acquisition of H&R Communications, Inc.  These revenue increases
were slightly offset by the absence of an outsourced mailing program which the
customer now performs in-house and by the sale of a local hand distribution
advertising business in July 1995.  Overall, revenue growth resulted from
acquisitions and increased business with both new and existing customers,
particularly in services provided to the high technology, retail, financial
services, health care and pharmaceutical industries.

Second quarter operating expenses increased $6.8 million, or 12.1%, when
compared to 1995.  Payroll costs increased $3.6 million due to expanded hiring
to support revenue growth.  Also contributing to the increased operating
expenses were additional production costs of $2.4 million due to increased
volumes.  Depreciation expense increased $0.6 million due to higher levels of
capital investment to support growth.  Operating expenses were also impacted by
the acquisitions noted above and the sale of the local hand distribution
advertising business in July 1995.

Direct marketing revenues increased $15.8 million, or 12.2%, in the first six
months of 1996 as compared to the comparable 1995 period.  Database, response
management and outbound telemarketing experienced significant revenue growth.
Overall, revenue growth resulted from acquisitions and increased business,
particularly in the high technology, banking, financial services, health care
and pharmaceutical industries.

Year-to-date 1996 operating expenses rose $14.3 million, or 12.7%, when
compared to 1995.  Payroll costs increased $10.2 million due to expanded hiring
to support revenue growth and to the 1995 reversal of executive compensation,
which was waived by the executives. In addition, production costs increased
$2.6 million due to increased volumes.  Depreciation expense increased $1.2
million due to higher levels of capital investment to support growth.  The
acquisitions also impacted operating expense growth.


SHOPPERS

Shopper operating results were as follows:

<TABLE>
<CAPTION>
                                THREEE MONTHS ENDED                           SIX MONTHS ENDED
In thousands              JUNE 30, 1996  JUNE 30, 1995    CHANGE       JUNE 30, 1996  JUNE 30, 1995  CHANGE
- ------------              --------------  -------------   ------       -------------  -------------  ------
<S>                            <C>          <C>           <C>            <C>          <C>             <C>
Revenues                       $48,936       $48,285        1.3%          $ 91,930     $ 91,931        0.0% 
Operating expenses              41,550        41,838       -0.7%            81,213       82,542       -1.6% 
                               -------       -------                      --------     --------             
Operating income               $ 7,386       $ 6,447       14.6%          $ 10,717     $  9,389       14.1% 
                               =======       =======                      ========     ========      
</TABLE>

Shopper revenues increased $0.7 million, or 1.3%, in the second quarter of 1996
when compared to the same period in 1995.  The increase was primarily due to
increased in-book advertising revenues resulting from higher display
advertising volumes as well as increased usage of the Company's print and
deliver products.  Display advertising volumes increased due to growth in the
Company's core business accounts as well as increased in-column display
advertisements made possible with pagination technology implemented in 1995.
These increases were offset by lower insert revenues as a result of reduced
volumes as well as revenue declines related to intentional reductions of
marginal circulation in Dallas.
<PAGE>   11

                                       11





Shopper operating expenses decreased $0.3 million, or 0.7%, in the second
quarter of 1996 when compared to 1995.  Postage expense decreased $1.3 million
due to less overweight postage associated with the lower insert volumes.  In
addition, the reduced circulation in the Dallas market contributed to the
decreased expense. These decreases were offset by paper cost increases of $0.8
million.  These increases were primarily attributable to higher rates. Payroll
costs also increased $0.4 million as a result of higher commissions on greater
sales volumes.

Year-to-date shopper revenues remained constant at $91.9 million when compared
to the same period in 1995.  Revenue growth was experienced in both the display
advertising and print and deliver product categories.  These increases were
offset by lower insert volumes as well as reduced revenues related to
circulation reduction in Dallas.

Year-to-date shopper operating expenses decreased $1.3 million, or 1.6%, in
1996 when compared to the same period in 1995.  This decline was due to lower
postage costs of $2.5 million and to lower operating expenses related to the
reduction in marginal circulation in Dallas.  These decreases were offset by
increased paper costs of $1.8 million, or 21.2%.


NEWSPAPERS

Newspaper operating results were as follows:

<TABLE>
<CAPTION>
                          THREE MONTHS ENDED                         SIX MONTHS ENDED
In thousands          JUNE 30, 1996  JUNE 30, 1995  CHANGE      JUNE 30, 1996  JUNE 30, 1995  CHANGE
- ------------          -------------  -------------  ------      -------------  -------------  ------
<S>                     <C>            <C>          <C>            <C>             <C>         <C>
Revenues                $30,803        $29,282      5.2%           $60,139         $64,160     -6.3% 
Operating expenses       23,529         22,338      5.3%            47,004          51,680     -9.0% 
                        -------        -------                     -------         -------           
Operating income        $ 7,274        $ 6,944      4.8%           $13,135         $12,480      5.2% 
                        =======        =======                     =======         =======     
</TABLE>               

Newspaper revenues increased $1.5 million, or 5.2%, in the second quarter of
1996 when compared to the same period in 1995.  Overall advertising revenues
were up $0.6 million, or 2.7%.  In particular, classified advertising revenues
increased $0.4 million, or 6.3%, as a result of rate increases.  Retail
advertising revenues were up $0.2 million, or 1.8%, due to increased rates
slightly offset by lower volumes.  Circulation revenues increased $0.3 million,
or 4.9%, due to home delivery rate increases in all markets and a Sunday
single-copy rate increase at the Corpus Christi paper.  Niche product revenue
increased $0.6 million primarily due to the continued growth of existing direct
mail programs as well as the launch of new programs in 1996. In addition, new
revenue initiatives in community publications, total market coverage products,
Internet and audiotext added to second quarter revenue growth.

Newspaper operating expenses increased $1.2 million, or 5.3% in the second
quarter of 1996 when compared to 1995.  Newsprint expense increased $0.9
million, or 21.4%, as a result of higher average newsprint prices offset
slightly by reduced volumes.  Postage costs also increased slightly due to
growth in direct mail volumes.

Excluding the sale of the Boston newspapers (discussed under "Gain on
Divestiture"), year-to-date newspaper revenues increased $3.3 million, or 5.8%,
when compared to the same period in 1995.  Overall advertising revenues were up
$1.2 million, or 3.2%.  In particular, classified advertising revenues
increased $1.0 million, or 6.7%, as a result of rate increases.  Retail
<PAGE>   12

                                       12





advertising revenues were up $0.3 million, or 1.8%, due to increased rates
slightly offset by lower volumes.  Circulation revenues increased $0.9 million,
or 6.5%, due to rate increases.  Niche product revenue also increased $1.1
million, primarily due to the continued growth of existing revenue streams as
well as the launch of revenue initiatives.

Excluding the sale of the Boston newspapers, year-to-date newspaper operating
expenses increased $2.8 million, or 6.4%, when compared to 1995.  Newsprint
expense increased $2.1 million, or 28.2%, as a result of higher average
newsprint prices offset slightly by reduced volumes.  Postage costs also
increased slightly due to growth in direct mail volumes.



TELEVISION

Television operating results were as follows:

<TABLE>
<CAPTION>
                             THREE MONTHS ENDED                           SIX MONTHS ENDED
In thousands             JUNE 30, 1996  JUNE 30, 1995     CHANGE     JUNE 30, 1996  JUNE 30, 1995  CHANGE
- ------------             -------------  -------------     ------     -------------  -------------  ------
<S>                            <C>          <C>            <C>            <C>          <C>
Revenues                       $6,828       $ 6,713         1.7%          $12,597      $12,595       0.0%
Operating expenses              4,267         4,667        -8.6%            8,564        9,124      -6.1%
                               ------       -------                       -------      -------           
Operating income               $2,561       $ 2,046        25.2%          $ 4,033      $ 3,471      16.2%
                               ======       =======                       =======      =======      
</TABLE>

Revenues for the television segment increased $0.1 million, or 1.7%, in the
second quarter of 1996 when compared to 1995.  This increase was primarily
attributable to local advertising and an increase in network compensation
revenue due to a renegotiated network affiliation agreement.  These increases
in revenue were partially offset by decreased national advertising demands.

Second quarter operating expenses decreased $0.4 million, or 8.6%, when
compared to the same period in 1995.  The decrease was due primarily to film
cost savings, as well as effective management of other production and general
and administrative costs.  Partially offsetting these cost reductions was an
increase in payroll costs due to additional investment in sales and news.

Revenues for the television segment remained relatively constant for the first
half of 1996 when compared to the same period in 1995.  Increased local
advertising and network compensation revenues were offset by lower national
advertising revenues, reflecting continued weak CBS network performance.

First half operating expenses for the television segment decreased $0.6
million, or 6.1%, when compared to the same period in 1995.  The decrease was
due primarily to lower film costs, which were slightly offset by higher payroll
costs.


Acquisition 

As described in Note 2 to the Notes to Interim Condensed Consolidated Financial
Statements included herein, on April 30, 1996, DiMark was merged with a
wholly-owned subsidiary of the Company, and each outstanding share of DiMark
common stock was converted into the right to acquire .656 of a share of common
stock of Harte-Hanks.  As a result, Harte-Hanks issued approximately 6.1
million shares of Harte-Hanks Common Stock to the shareholders of DiMark, and
DiMark's outstanding stock options were converted into options to acquire 1.5
million shares of Harte-Hanks common stock.  The merger was accounted for on a
pooling-of-interests basis, and all historical information has been restated as
if the pooling occurred at the beginning of the periods presented.  One-time
merger
<PAGE>   13
                                      13




expenses of $12.1 million ($8.7 million after-tax) were recognized in the
second quarter of 1996.

DiMark provides a full range of outsource marketing, database services and
telemarketing to clients in the insurance, healthcare, pharmaceutical,
financial services and telecommunications industries, as well as direct
response printing services.


Interest Expense/Interest Income

Interest expense decreased $0.8 million in the second quarter of 1996 when
compared to the same period in 1995 due to lower effective interest rates and
lower debt levels.  Year-to-date interest expense declined $2.3 million in the
first half of 1996 when compared to 1995, primarily due to lower debt levels
and rates.  Debt levels decreased due to proceeds from the divestiture
described below in "Gain on Divestiture", the 1995 conversion of the Company's
6-1/4% notes to common stock and increased cash flow from operations.

Interest income increased $0.8 million in the first half of 1996 when compared
to 1995 due to interest income related to an income tax refund that resulted
from a favorable tax settlement.

Gain on Divestiture

In March 1995, the Company sold its suburban Boston community newspapers. As a
result of this transaction, the Company recognized a gain on divestiture of
$2.3 million, or 7 cents per share, net of $10.0 million of income taxes.

Income Taxes

Excluding the income taxes related to the 1996 merger costs and the 1995 gain
on divestiture, income tax expense in the second quarter and the first six
months of 1996 increased due to higher income levels.

Liquidity and Capital Resources

Cash provided from operating activities for the six months ended June 30, 1996
was $22.5 million as compared to $11.4 million for the same period in 1995.
Net cash outflows for investing activities were $29.8 million as compared to
inflows of $21.4 million in 1995.  Investing activities for the first six
months of 1996 included acquisitions of $17.1 million and for the first six
months of 1995 included $40.2 million in proceeds from the sale of property,
plant and equipment and divested assets.

Capital resources are available from and provided through the Company's
unsecured credit facility.  All borrowings under the revolving credit facility
are to be repaid by December 31, 2001.  Management believes that its credit
facility, together with cash provided from operating activities, will be
sufficient to fund operations, anticipated capital and film expenditures, and
debt service requirements for the foreseeable future.  As of June 30, 1996, the
Company had $96 million of unused borrowing capacity under its credit facility.
<PAGE>   14
                                      14





PART II.   OTHER INFORMATION

Item 4.  Submission of Matters to a Vote of Security Holders

The Company held its annual meeting of stockholders on April 30, 1996.  At the
meeting the stockholders were requested to vote on the following:

1.       To approve the issuance of shares of Harte-Hanks Common Stock to
         DiMark stockholders pursuant to the Agreement and Plan of Merger dated
         as of February 4, 1996 by and among Harte-Hanks, HHD Acquisition Corp.,
         a New Jersey corporation and wholly-owned subsidiary of Harte-Hanks
         ("Newco") and DiMark, Inc., a New Jersey corporation ("DiMark"),
         providing for the merger of Newco with and into DiMark and the
         conversion of each outstanding share of DiMark common stock, no par
         value per share, into .656 of a share of Harte-Hanks common stock, par
         value $1.00 per share. The result of the vote was as follows:
        
<TABLE>
<CAPTION>
             For         Against         Abstentions       Nonvotes  
         ----------    ----------       ------------     ------------
         <S>             <C>               <C>             <C>
         24,520,634      19,130            10,847          1,765,101
</TABLE>                            

2.       To elect Houston H. Harte, Andrew B. Shelton and Richard M. Hochhauser
         as Class III directors for a three- year term and David L. Copeland as
         a Class I director for a one-year term. The result of the vote was as
         follows:
        
<TABLE>
<CAPTION>
                                             For              Withheld 
                                         ----------           ---------
         <S>                             <C>                   <C>
         Houston H. Harte                26,300,727            14,985
         Andrew B. Shelton               26,300,733            14,979
         Richard M. Hochhauser           26,299,157            16,555
         David L. Copeland               26,300,474            15,238
</TABLE>                              

         The names of each director whose term of office continued are:  Peter
         T. Flawn, Larry Franklin, Christopher M. Harte, Edward H. Harte and
         James L. Johnson.
        
3.       To approve an amendment to the Certificate of Incorporation of Harte-
         Hanks to increase the number of authorized shares of Harte-Hanks Common
         Stock from 50,000,000 to 125,000,000.  The result of the vote was as
         follows:
        
<TABLE>
<CAPTION>
                                                                            
                                                                             
             For           Against        Abstentions       Nonvotes 
         ----------      ----------      ------------      -----------
         <S>             <C>             <C>                <C>         
         23,058,863      1,485,165        10,847            1,765,101   
</TABLE>                                                  

4.       To approve an amendment to the Harte-Hanks Communications, Inc. 1991
         Stock Option Plan to increase the aggregate number of shares of Harte-
         Hanks Common Stock that may be issued under such Plan from 3,000,000 to
         4,000,000.  The result of the vote was as follows:
        
<TABLE>
<CAPTION>
             For                 Against           Abstentions  
         ----------           -----------         ------------  
         <S>                    <C>                  <C>        
         25,723,451             570,511              21,750     
</TABLE>                                                        
                                                        


5.       To approve the adoption of the Harte-Hanks Communications, Inc. 1996
         Incentive Compensation Plan. The result of the vote was as follows:
        
<TABLE>
<CAPTION>
             For                    Against                  Abstentions
         -----------              ----------                ------------
         <S>                        <C>                        <C>
         26,086,356                 219,213                    10,143
</TABLE>
<PAGE>   15

                                       15





Item 6.      Exhibits and Reports on Form 8-K

             (a)    Exhibits.  See index to Exhibits on Page 16.

             (b)    The company filed a report on Form 8-K dated April 30, 1996
                    relating to the agreement to acquire DiMark, Inc.



                                   SIGNATURE

    Pursuant to the requirements of the Securities Exchange Act of 1934, the
    Company has duly caused this report to be signed on its behalf by the
    undersigned hereunto duly authorized.


                                                HARTE-HANKS COMMUNICATIONS, INC.



           August 7, 1996                            /s/  Richard L. Ritchie   
         -----------------------                -----------------------------
                 Date                                    Richard L. Ritchie
                                                       Senior Vice President,
                                                     Finance and Chief Financial
                                                       and Accounting Officer
<PAGE>   16

                                       16




<TABLE>
<CAPTION>
Exhibit
  No.                   Description of Exhibit                                                 Page No.
- -------         ----------------------------------------------------------------               --------
<S>             <C>                                                                            <C>
2(a)            Certificate of Ownership and Merger (filed
                as Exhibit 2(a) to the Company's Registration
                Statement No. 33-69202 and incorporated by
                reference herein).

2(b)            Agreement and Plan of Merger dated as of February 4,
                1996 among Harte-Hanks Communications, Inc., HHD
                Acquisition Corp. and DiMark, Inc. (filed as
                Appendix A to the Company's Registration Statement
                No. 333-2047 and incorporated by reference herein).

3(a)            Amended and Restated Certificate of Incorporation
                (filed as Exhibit 3(a) to the Company's Form 10-K
                for the year ended December 31, 1993 and
                incorporated by reference herein).

3(b)            Amended and Restated Bylaws (filed as Exhibit 3(b)
                to the Company's Registration Statement No. 33-69202
                and incorporated by reference herein).

*3(c)           Amendment dated April 30, 1996 to Amended and                                         17
                Restated Certificate of Incorporation.

*3(d)           Amended and Restated Certificate of Incorporation                                     20
                as amended through April 30, 1996.

4(a)            Long term debt instruments are not being filed
                pursuant to Section (b)(4)(iii) of Item 601 of
                Regulation S-K.  Copies of such instruments will
                be furnished to the Commission upon request.

*10(o)          Amendment No. 3 to Harte-Hanks Communications                                         27
                (formerly HHC Holding Inc.) 1991 Stock Option Plan.

*10(p)          Harte-Hanks Communications, Inc. 1996 Incentive                                       28
                Compensation Plan.

*11             Statements Regarding Computation of Per                                               29
                Share Earnings

*27             Financial Data Schedules                                                              31
</TABLE>





- -------------------------------
* Filed herewith.

<PAGE>   1
                                                                    EXHIBIT 3(c)




                            CERTIFICATE OF AMENDMENT
                          CERTIFICATE OF INCORPORATION
                                       OF
                        HARTE-HANKS COMMUNICATIONS, INC.



Harte-Hanks Communications, Inc. a corporation organized and existing under the
Delaware General Corporation Law (the "Corporation")

DOES HEREBY CERTIFY:

         FIRST:  that at a meeting of the Board of Directors of the
Corporation, resolutions were duly adopted setting forth a proposed amendment
of the Amended and Restated Certificate of Incorporation of the Corporation,
declaring such amendment to be advisable, and directing that the amendment be
submitted to the stockholders of the Corporation for their consideration.  The
resolutions setting forth the proposed amendment are as follows:

                 RESOLVED, that it is in the best interests of the Corporation
         that the Amended and Restated Certificate of Incorporation of the
         Corporation be amended to increase the number of authorized shares of
         Common Stock that may be issued by the Corporation from 50,000,000 to
         125,000,000.

                 RESOLVED FURTHER, that the Board of Directors is hereby
         authorized to submit to the stockholders of the Corporation the
         proposal to amend the Amended and Restated Certificate of
         Incorporation of the Corporation to provide for the increase in the
         number of authorized shares of Common Stock.

         SECOND: that Article FOURTH of the Amended and Restated Certificate of
Incorporation of the Corporation shall be amended to read as follows:

                 FOURTH.  The aggregate number of shares of capital stock that
the Corporation shall have the authority to issue is one hundred and twenty-six
million (126,000,000), of which one hundred twenty-five million (125,000,000)
shares shall be Common Stock of the Corporation, par value $1.00 per share, and
one million (1,000,000) shares shall be Preferred Stock, par value $1.00 per
share.  Shares of Preferred Stock may be issued from time to time in one or
more series, each such series to have such distinctive designation or title as
may be fixed by the Board of Directors prior to the issuance of any shares
thereof.  Each share of any series of Preferred Stock shall be identical with
all other shares of such series, except as to the date from which accumulated
preferred dividends, if any, shall be cumulative.  Each such series shall have
such voting powers, if any, and such preferences and relative, participating,
optional or other special rights, with such qualifications, limitations or
restrictions of such




                                     17
<PAGE>   2
preferences and/or rights, and the benefit of such affirmative or negative
covenants as shall be stated in the resolution or resolutions adopted by the
Board of Directors providing for the issue of such series of Preferred Stock,
including, but without limiting the generality of the foregoing, the following:

         (a)     The rates and times at which, and the terms and conditions on
which, dividends on Preferred Stock or series thereof shall be paid;

         (b)     The right, if any, of the holders of Preferred Stock or series
thereof to convert the same into, or exchange the same for, shares of other
classes or series of stock of the Corporation and the terms and conditions of
such conversion or exchange;

         (c)     The redemption price or prices, if any, and the time or times
at which, and the terms and condition of which, Preferred Stock or series
thereof may be redeemed;

         (d)     The rights of the holders of Preferred Stock or series
thereof, if any, upon the voluntary or involuntary liquidation, merger,
consolidation, distribution or winding up of the Corporation;

         (e)     The terms of the sinking fund or redemption or purchase
account, if any, to be provided for the Preferred Stock or series thereof; and

         (f)     Such other relative, participating, optional or other special
rights and qualifications, limitations or restrictions thereof, all as may be
stated in a resolution or resolutions providing for the issue of such Preferred
Stock.

         After the requirements with respect to preferential dividends on the
Preferred Stock (fixed in accordance with the provisions of this Article
FOURTH) shall have been met and after the Corporation shall have complied with
all the requirements, if any, with respect to the setting aside of sums as
sinking funds or redemption or purchase accounts (fixed in accordance with the
provisions of this Article FOURTH), then, and not otherwise, the holders of
Common Stock shall be entitled to receive such dividends as may be declared
from time to time by the Board of Directors.

         After distribution in full of the preferential amount (fixed in
accordance with the provisions of this Article FOURTH) to be distributed to the
holders of Preferred Stock in the event of the voluntary or involuntary
liquidation, distribution or sale of assets, dissolution or winding-up, of the
Corporation, the holders of the Common Stock shall be entitled to receive
ratably all of the remaining assets of the Corporation available for
distribution to stockholders.

         Except as may otherwise be required by law or provided herein, each
holder of Common Stock shall have one vote in respect of each share of stock
held by such holder on all matters voted upon by stockholders.





                                       18
<PAGE>   3
         No holder of stock of any class of the Corporation shall be entitled
as of right to subscribe or purchase any shares of stock of any class whether
now or hereafter authorized, or any bonds, debentures, or other evidences of
indebtedness whether or not convertible into or exchangeable for stock.

         THIRD:   the stockholders of the Corporation holding the necessary
number of shares as required by statute have duly adopted and approved the
above stated amendment pursuant to Section 242 of the Delaware General
Corporation Law.

         IN WITNESS WHEREOF, Harte-Hanks Communications, Inc. has caused this
Certificate of Amendment to be executed by the undersigned this 30th day of
April 1996.

                                              HARTE-HANKS COMMUNICATIONS, INC.


                                              By:  /s/ Donald R. Crews
                                                   ---------------------------
                                                   Donald R. Crews
                                                   Senior Vice President, Legal
                                                   and Secretary





                                       19

<PAGE>   1
                                                                    EXHIBIT 3(d)



                                   AS AMENDED
                                THROUGH 4/30/96


                              AMENDED AND RESTATED
                          CERTIFICATE OF INCORPORATION
                                       OF
                        HARTE-HANKS COMMUNICATIONS, INC.


         The undersigned, Larry D. Franklin certifies that he is the President
and Chief Executive Officer of Harte- Hanks Communications, Inc., a Delaware
corporation (the "Corporation"), and further certifies as follows:

         1.      The name of the Corporation is Harte-Hanks Communications,
Inc.

         2.      The name under which the Corporation was originally
incorporated was Harte-Hanks Newspapers, Inc., and the original certificate of
incorporation of the Corporation was filed with the Secretary of State of the
State of Delaware on October 1, 1970.

         This Amended and Restated Certificate of Incorporation was duly
adopted by written consent of the holders of not less than a majority of the
outstanding stock of the Corporation entitled to vote, and written notice of
the Corporation action has been given to the stockholders of the Corporation
who have not so consented in writing, all in accordance with the provisions of
the Sections 228, 245 and 242 of the Delaware General Corporation Law ("DGCL").

         4.      The text of the Restated Certificate of Incorporation of the
Corporation as amended hereby is restated to read in its entirety, as follows:

         FIRST.  The name of the Corporation is HARTE-HANKS COMMUNICATIONS,
INC.

         SECOND. The name of its registered agent and the address of its
registered office in the State of Delaware are The Corporation Trust Company,
Corporation Trust Center, 1209 Orange Street, Wilmington, Delaware 19801.

         THIRD.  The purpose of the Corporation is to engage in any lawful
activity for which corporations may be organized under the DGCL.

         FOURTH. The aggregate number of shares of capital stock that the
Company shall have the authority to issue is one hundred twenty six million
(126,000,000), of which one hundred twenty five million (125,000,000) shares
shall be Common Stock of the Corporation, par value $1.00 per share, and one
million (1,000,000) shares shall be Preferred Stock, par value $1.00 per share.
Shares of Preferred Stock may be issued from time to time in one or more
series, each such series to have such distinctive designation or title as may
be fixed by the Board of Directors




                                     20
<PAGE>   2
prior to the issuance of any shares thereof.  Each share of any series of
Preferred Stock shall be identical with all other shares of such series, except
as to the date from which accumulated preferred dividends, if any, shall be
cumulative.  Each such series shall have such voting powers, if any, and such
preferences and relative, participating, optional or other special rights, with
such qualifications, limitations or restrictions of such preferences and/or
rights, and the benefit of such affirmative or negative covenants as shall be
stated in the resolution or resolutions adopted by the Board of Directors
providing for the issue of such series of Preferred Stock, including, but
without limiting the generality of the foregoing, the following:

         (a)     The rates and times at which, and the terms and conditions on
which, dividends on Preferred Stock or series thereof shall be paid;

         (b)     The right, if any, of the holders of Preferred Stock or series
thereof to convert the same into, or exchange the same for, shares of other
classes or series of stock of the Corporation and the terms and conditions of
such conversion or exchange;

         (c)     The redemption price or prices, if any, and the time or times
at which, and the terms and condition of which, Preferred Stock or series
thereof may be redeemed;

         (d)     The rights of the holders of Preferred Stock or series
thereof, if any, upon the voluntary or involuntary liquidation, merger,
consolidation, distribution or winding up of the Corporation;

         (e)     The terms of the sinking fund or redemption or purchase
account, if any, to be provided for the Preferred Stock or series thereof; and

         (f)     Such other relative, participating, optional or other special
rights and qualifications, limitations or restrictions thereof, all as may be
stated in a resolution or resolutions providing for the issue of such Preferred
Stock.

         After the requirements with respect to preferential dividends on the
Preferred Stock (fixed in accordance with the provisions of this Article
FOURTH) shall have been met and after the Corporation shall have complied with
all the requirements, if any, with respect to the setting aside of sums as
sinking funds or redemption or purchase accounts (fixed in accordance with the
provisions of this Article FOURTH), then, and not otherwise, the holders of
Common Stock shall be entitled to receive such dividends as may be declared
from time to time by the Board of Directors.

         After distribution in full of the preferential amount (fixed in
accordance with the provisions of this Article FOURTH) to be distributed to the
holders of Preferred Stock in the event of the voluntary or involuntary
liquidation, distribution or sale of assets, dissolution or winding-up, of the
Corporation, the holders of the Common Stock shall be entitled to receive
ratably all of the remaining assets of the Corporation available for
distribution to stockholders.





                                       21
<PAGE>   3
         Except as may otherwise be required by law or provided herein, each
holder of Common Stock shall have one vote in respect of each share of stock
held by such holder on all matters voted upon by stockholders.

         No holder of stock of any class of the Corporation shall be entitled
as of right to subscribe for or purchase any shares of stock of any class
whether now or hereafter authorized, or any bonds, debentures, or other
evidences of indebtedness whether or not convertible into or exchangeable for
stock.

         FIFTH.  (a)      Classified Board of Directors.  The number of
directors of the Corporation shall be as from time to time fixed by, or in the
manner provided in, the By-laws of the Corporation.  The directors shall be
divided into three classes, designated Class I, Class II and Class III.  Each
class shall consist, as nearly as may be possible, of one-third of the total
number of directors constituting the entire Board of Directors.  The term of
the initial Class I directors shall terminate on the date of the 1994 annual
meeting of stockholders; the term of the initial Class II directors shall
terminate on the date of the 1995 annual meeting of stockholders; and the term
of the initial Class III directors shall terminate on the date of the 1996
annual meeting of stockholders.  At each annual meeting of stockholders
beginning in 1994, successors to the class of directors whose term expires at
that annual meeting shall be elected for a three-year term.  If the number of
directors is changed, any increase or decrease shall be apportioned among the
classes so as to maintain the number of directors in each class as nearly equal
as possible, and any additional directors of any class elected to fill a
vacancy resulting from an increase in such class shall hold office for a term
that shall coincide with the remaining term of that class, but in no case will
a decrease in the number of directors shorten the term of any incumbent
director.  A director shall hold office until the annual meeting for the year
in which his term expires and until his successor shall be elected and shall
qualify, subject, however, to prior death, resignation, retirement,
disqualification or removal from office.  Any vacancy on the Board of
Directors, however resulting, may be filled by a majority of the directors then
in office, even if less than a quorum, or by a sole remaining director.  Any
director elected to fill a vacancy shall hold office for a term that shall
coincide with the term of the class to which such director shall have been
elected.

         Notwithstanding the foregoing, whenever the holders of any one or more
classes or series of Preferred Stock issued by the Corporation shall have the
right, voting separately by class or series, to elect directors at an annual or
special meeting of stockholders, the election, term of office, filling of
vacancies and other features of such directorships shall be governed by the
terms of this Restated Certificate of Incorporation or the resolution or
resolutions adopted by the Board of Directors pursuant to Article FOURTH
applicable thereto, and such directors so elected shall not be divided into
classes pursuant to this Article FIFTH unless expressly provided by such terms.

         (b)     Removal of Directors.  Subject to the rights, if any, of the
holders of shares of Preferred Stock then outstanding, any or all of the
directors of the Corporation may be removed from office at any time, but only
for cause and only by the affirmative vote of the holders of a





                                       22
<PAGE>   4
majority of votes represented by the outstanding shares of the Corporation then
entitled to vote generally in the election of directors, considered for
purposes of this Article FIFTH as one class.

         SIXTH.  (a)      Right to Indemnification.  Each person who was or is
made a party or is threatened to be made a party to or is involved in any
action, suit, or proceeding whether civil, criminal, administrative, or
investigative ("proceeding"), by reason of the fact that he or she, or a person
of whom he or she is the legal representative, is or was a director or officer
of the Corporation or is or was serving at the request of the Corporation as a
director or officer of another corporation or as its representative in a
partnership, joint venture, trust, or other enterprise, including service with
respect to employee benefit plans, whether the basis of such proceeding is
alleged action in an official capacity as a director, officer, representative
or in any other capacity while serving as a director, officer, or
representative, shall be indemnified and held harmless by the Corporation to
the fullest extent authorized by the DGCL, as the same exists or may hereafter
be amended (but, in the case of any such amendment, only to the extent that
such amendment permits the Corporation to provide broader indemnification
rights than said law permitted the Corporation to provide prior to such
amendment), against all expenses, liability and loss (including attorneys'
fees, judgments, fines, excise taxes under the Employee Retirement Income
Security Act or penalties, and amounts paid or to be paid in settlement)
reasonably incurred or suffered by such person in connection therewith and such
indemnification shall continue as to a person who has ceased to be a director,
officer or representative and shall inure to the benefit of the indemnitee's
heirs, executors and administrators; provided, however, that, except as
provided in paragraph (b) hereof with respect to proceedings to enforce rights
to indemnification, the Corporation shall indemnify any such person seeking
indemnity in connection with a proceeding (or part thereof) initiated by such
person only if such proceeding (or part thereof) was authorized by the Board of
Directors of the Corporation.  Such rights shall be contract rights and shall
include the right to be paid by the Corporation the expenses incurred in
defending any such proceeding in advance of its final disposition; provided,
however, that, if the DGCL requires, the payment of such expenses incurred by a
director or officer in his or her capacity as a director or officer (and not in
any other capacity in which service was or is rendered by such person while a
director or officer, including, without limitation, service to an employee
benefit plan) in advance of the final disposition of such proceeding, shall be
made only upon delivery to the Corporation of an undertaking, by or on behalf
of such director or officer, to repay all amounts so advanced if it should
ultimately be determined by final judicial decision from which there is no
further right to appeal that such director or officer is not entitled to be
indemnified under this paragraph (a) or otherwise.

         (b)     Right of Claimant to Bring Suit.  If a claim under paragraph
(a) is not paid in full by the Corporation within sixty (60) days after a
written claim has been received by the Corporation, except in the case of a
claim for an advancement of expenses, in which case the applicable period shall
be twenty (20) days, the claimant may at any time thereafter bring suit against
the Corporation to recover the unpaid amount of the claim and, if successful in
whole or in part in any such suit, or in a suit brought by the Corporation
against the claimant to recover an advancement of expenses pursuant to the
terms of an undertaking referred to in paragraph (a) hereof, the claimant shall
be entitled to be paid also the expense of prosecuting or defending such claim.
In any suit brought by the claimant to enforce a right to indemnification
hereunder, and in





                                       23
<PAGE>   5
any suit by the Corporation to recover an advancement of expenses pursuant to
the terms of an undertaking, the Corporation shall be entitled to recover any
advanced expenses upon a final adjudication that the claimant has not met the
standards of conduct that make it permissible under the DGCL for the
Corporation to indemnify the claimant for the amount claimed, but the burden of
providing such defense shall be on the Corporation.  Neither the failure of the
Corporation (including its Board of Directors, independent legal counsel, or
its stockholders) to have made a determination prior to the commencement of
such action that indemnification of the claimant is proper in the circumstances
because he or she has met the applicable standard of conduct set forth in the
DGCL, nor an actual determination by the Corporation (including its Board of
Directors, independent legal counsel, or its stockholders) that the claimant
had not met such applicable standard of conduct, shall be a defense to the
action or create a presumption that the claimant had not met the applicable
standard of conduct.

         (c)     Non-Exclusivity of Rights.  The rights conferred on any person
by paragraphs (a) and (b) shall not be exclusive of any other right that such
person may have or hereafter acquire under any statute, provision of the
Amended and Restated Certificate of Incorporation, By-laws, agreement, vote of
stockholders or disinterested directors, or otherwise.

         (d)     Insurance.  The Corporation may maintain insurance, at its
expense, to protect itself and any such director, officer, employee or agent of
the Corporation or another corporation, partnership, joint venture, trust or
other enterprise against any such expense, liability or loss, whether or not
the Corporation would have the power to indemnify such person against such
expense, liability or loss under the DGCL.

         (e)     Continuance.  Any repeal or modification of the foregoing
paragraphs of this Article SIXTH by the stockholders of the Corporation shall
not adversely affect any right or protection of an officer, director or
representative of the Corporation existing at the time of such repeal or
modification.

         SEVENTH.  Whenever a compromise or arrangement is proposed between the
Corporation and its creditors or any class of them and/or between the
Corporation and its stockholders or any class of them, any court of equitable
jurisdiction within the State of Delaware may, on the application in a summary
way of the Corporation or of any creditor or stockholder thereof or on the
application of any receiver or receivers appointed for the Corporation under
the provisions of section 291 of Title 8 of the Delaware Code or on the
application of trustees in dissolution or of any receiver or receivers
appointed for the Corporation under the provisions of section 279 of Title 8 of
the Delaware Code order a meeting of the creditors or class of creditors,
and/or of the stockholders or class of stockholders of the Corporation, as the
case may be, to be summoned in such manner as the said court directs.  If a
majority in number representing three-fourths in value of the creditors or
class of creditors, and/or of the stockholders or class of stockholders of the
Corporation, as the case may be, agree to any compromise or arrangement and to
any reorganization of the Corporation as consequence of such compromise or
arrangement, the said compromise or arrangement and the said reorganization
shall, if sanctioned by the court to which the said application has been made,
be binding on all the creditors or class
        




                                       24
<PAGE>   6
of creditors, and/or on all the stockholders or class of stockholders, of the
Corporation, as the case may be, and also on the Corporation.

         EIGHTH. The Bylaws of the Corporation may be adopted, repealed,
altered, amended, or rescinded by (a) a majority of the authorized number of
directors and, if one or more interested stockholders (as defined in Section
203 of the DGCL) exists, by a majority of the directors who are Continuing
Directors or (b) the affirmative vote of the holders of not less than 66 2/3%
of the voting power of the Company's capital stock and if such adoption,
repeal, alteration, amendment, or rescission is proposed by or on behalf of an
interested stockholder or a director affiliated with an interested stockholder,
by a majority of the disinterested shares.  "Continuing Director" means a
director of the corporation who (i) was a member of the Board of the
Corporation as of September 20, 1993, or (ii) is a beneficial owner, or
affiliate of such beneficial owner, of less than 20% of the Common Stock of the
Corporation and who became a director of the Corporation subsequent to
September 20, 1993 and whose initial election or initial nomination for
election was approved by a majority of the Continuing Directors then on the
Board of Directors of the Corporation.  The provisions of this Amended and
Restated Certificate of Incorporation may be altered, amended or repealed by
the affirmative vote of the holders a majority of the issued and outstanding
stock having voting power provided, that with respect to the provisions of
Articles Fifth, Seventh, Eighth, Tenth and Eleventh, the affirmative vote of
the holders of at least sixty-six and two-thirds percent (66 2/3%) of the
issued and outstanding stock having voting power shall be required.

         NINTH.  The Corporation may in its Bylaws by amendment thereto make
any lawful restriction upon the sale or transfer of stock of the Corporation
held by its stockholders; and all persons subscribing for stock of the
Corporation or purchasing stock, whether from the Corporation itself or from
any stockholder, shall take notice of and be bound by such lawful restrictions,
and shall be deemed to agree thereto.

         TENTH.  (a)  A director of the Corporation shall not be personally
liable to the Corporation or its stockholders for monetary damages for breach
of fiduciary duty as a director, except for liability (i) for any breach of the
director's duty of loyalty to the Corporation or its stockholders, (ii) for
acts or omissions not in good faith or which involve intentional misconduct or
a knowing violation of law, (iii) under Section 174 of the DGCL, or (iv) for
any transaction from which the director derived any improper personal benefit.
If the DGCL is amended after approval by the stockholders of this article to
authorize corporate action further eliminating or limiting the personal
liability of directors, then the liability of a director of the Corporation
shall be eliminated or limited to the fullest extent permitted by the DGCL, as
so amended.

         (b)     Any repeal of modification of the foregoing paragraph by the
stockholders of the Corporation shall not adversely affect any right or
protection of a director of the Corporation existing at the time of such repeal
or modification.

         ELEVENTH. Any action required or permitted to be taken at any annual 
or special meeting of stockholders may be taken only upon the vote of the
stockholders at an annual or
        




                                       25
<PAGE>   7
special meeting duly noticed and called, as provided in the By-laws of the
Corporation, and may not be taken by a written consent of the stockholders.

         Special meetings of the stockholders of the Corporation for any
purpose or purposes may be called at any time by the chief executive officer or
by a majority of the members of the Board of Directors.  Special meetings of
the stockholders of the Corporation may not be called by any other person or
persons.

         IN WITNESS WHEREOF, Harte-Hanks Communications has caused this Amended
and Restated Certificate of Incorporation to be signed by its duly authorized
officers, this 30th day of September 1993.

                                                HARTE-HANKS COMMUNICATIONS, INC.



                                                By:  /s/ Larry D. Franklin
                                                     ---------------------------
                                                         Larry D. Franklin
                                                         President


[SEAL]



ATTEST:


By: /s/ Donald R. Crews
    ----------------------
        Donald R. Crews
        Secretary





                                       26

<PAGE>   1
                                                                   EXHIBIT 10(o)




                               AMENDMENT NO. 3 TO
                        HARTE-HANKS COMMUNICATIONS, INC.
                             1991 STOCK OPTION PLAN


         The undersigned, being a duly authorized officer of Harte-Hanks
Communications, Inc., a Delaware corporation (the "Company"), executes this
Amendment (the "Amendment") to the Harte-Hanks Communications, Inc. 1991 Stock
Option Plan (the "Plan"), at the direction of and on behalf of the Company, for
the purpose of restating the number of shares issuable pursuant to the Plan.

         1.      Paragraph 3 of the Plan is amended and restated in its
entirety as follows:

                 "3.  Shares Subject to the Plan.  Except as otherwise required
by the provisions of paragraph 7 hereof, the aggregate number of shares of
Common Stock issuable upon the exercise of Options pursuant to the Plan shall
not exceed 4,000,000 shares.  Such shares may be either authorized but unissued
shares or treasury shares.

                 If an Option should expire or become unexercisable for any
reason without having been exercised in full, the unpurchased shares which were
subject thereto shall, unless the Plan shall have been terminated, be available
for the grant of other Options under the Plan."

         2.      This Amendment No. 3 was approved by the Board of Directors of
the Company and by holders of a majority of the shares of capital stock
entitled to vote at a meeting of stockholders of the Company of April 30, 1996
and this Amendment will be effective as of April 30, 1996.

Dated:  April 30, 1996

                                            HARTE-HANKS COMMUNICATIONS, INC.


                                            By: /s/ DONALD R. CREWS
                                               ---------------------------------
                                            Name:   Donald R. Crews
                                            Title:  Senior Vice President, Legal




                                       27

<PAGE>   1





                                                                   EXHIBIT 10(p)


                        1996 INCENTIVE COMPENSATION PLAN



1.       This Plan continues and confirms the incentive bonus arrangements
         which have applied to the Senior Management Group for the last several
         years and which the Board intends to continue until amended or
         terminated by further action of the Board.

2.       The members of the Senior Management Group, and such other officers
         and key employees of the Company as may be selected from time to time
         by the Compensation Committee, are entitled to participate in this
         Plan.

3.       For each fiscal year, the Compensation Committee shall establish in
         writing for each participant specific financial or other business
         goals against which the participant's performance shall be measured.
         Those goals may relate to revenues, operating income, debt levels,
         earnings per share or otherwise, and may apply to the company on a
         consolidated basis, to a core business or unit thereof, or any
         combination of the foregoing.

4.       The goals shall be established in gradations, and each participant
         shall have the opportunity to receive each year as a cash bonus
         pursuant to this Plan an amount up to a percent (not to exceed 100%),
         determined by the Compensation Committee, of his/her base salary;
         provided, however, in no event shall a participant receive a bonus of
         more than $2 million pursuant to the Plan for any year.

5.       All determinations of levels of goal achievement shall be based on the
         Company's audited financial statements or other objective sources.

6.       Bonus payments shall be made only after the Compensation Committee has
         certified the extent to which goals have been attained.

7.       The Compensation Committee shall have the authority to interpret this
         Plan and to adopt such rules as it deems appropriate for
         administrative purposes.  Board approval is required to adopt any
         material modification to this Plan.




                                     28

<PAGE>   1





                                                                      Exhibit 11

               HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
                        EARNINGS PER SHARE COMPUTATIONS
                     (in thousands, except per share data)


                                    PRIMARY

<TABLE>
<CAPTION>
                                                                     Three Months Ended June 30, 
                                                                     ----------------------------
                                                                      1996                 1995  
                                                                     -------              -------
<S>                                                                  <C>                  <C>
Net income................................                           $ 3,906              $ 9,701
                                                                     =======              =======
Shares used in net earnings per
  share computations......................                            38,551               36,279
                                                                     =======              =======
Earnings per share........................                           $   .10              $   .27
                                                                     =======              =======
</TABLE>


       COMPUTATION OF SHARES USED IN NET EARNINGS PER SHARE COMPUTATIONS

<TABLE>
<CAPTION>
                                                                     Three Months Ended June 30, 
                                                                     ----------------------------
                                                                      1996                  1995 
                                                                     -------              -------
<S>                                                                   <C>                  <C>
Average outstanding common shares.........                            36,333               34,460
Average common equivalent shares --
  dilutive effect of option shares........                             2,218                1,819
                                                                      ------              -------
Shares used in net earnings
  per share computations..................                            38,551               36,279
                                                                      ======              =======
</TABLE>


                                 FULLY DILUTED

<TABLE>
<CAPTION>
                                                                     Three Months Ended June 30, 
                                                                     ----------------------------
                                                                      1996                  1995 
                                                                     -------              -------
<S>                                                                  <C>                  <C>
Net income................................                           $ 3,906              $ 9,701
                                                                     =======              =======
Adjusted net income for interest
  on convertible note.....................                           $ 3,906              $ 9,826
                                                                     =======              =======
Shares used in net earnings
  per share computations..................                            38,702               37,677
                                                                     =======              =======
Earnings per share........................                           $   .10              $   .26
                                                                     =======              =======
</TABLE>


       COMPUTATION OF SHARES USED IN NET EARNINGS PER SHARE COMPUTATIONS

<TABLE>
<CAPTION>
                                                                    Three Months Ended June 30, 
                                                                   -----------------------------
                                                                    1996                    1995 
                                                                   -------                -------
<S>                                                                 <C>                    <C>
Average outstanding common shares.........                          36,333                 34,460
Average common equivalent shares --                                         
  dilutive effect of option shares........                           2,369                  1,898
Dilutive effect of convertible note.......                            --                    1,319
                                                                    ------                 ------
Shares used in net earnings                                                 
  per share computations..................                          38,702                 37,677
                                                                    ======                 ======
</TABLE>




                                      29
<PAGE>   2
                                                                      Exhibit 11

               HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
                        EARNINGS PER SHARE COMPUTATIONS
                     (in thousands, except per share data)

                                    PRIMARY

<TABLE>
<CAPTION>
                                                                      Six Months Ended June 30,  
                                                                     ----------------------------
                                                                      1996                 1995  
                                                                     -------              -------
<S>                                                                  <C>                  <C>
Net income................................                           $12,223              $18,124
                                                                     =======              =======
Shares used in net earnings per
  share computations......................                            38,420               35,673
                                                                     =======              =======
Earnings per share........................                           $   .32              $   .51
                                                                     =======              =======
</TABLE>

       COMPUTATION OF SHARES USED IN NET EARNINGS PER SHARE COMPUTATIONS

<TABLE>
<CAPTION>
                                                                      Six Months Ended June 30,  
                                                                     ----------------------------
                                                                      1996                 1995  
                                                                     ------               -------
<S>                                                                   <C>                  <C>
Average outstanding common shares.........                            36,207               34,028
Average common equivalent shares --
  dilutive effect of option shares........                             2,213                1,645
                                                                      ------               ------
Shares used in net earnings
  per share computations..................                            38,420               35,673
                                                                      ======               ======
</TABLE>

                                 FULLY DILUTED

<TABLE>
<CAPTION>
                                                                      Six Months Ended June 30,  
                                                                     ----------------------------
                                                                      1996                 1995  
                                                                     -------              -------
<S>                                                                  <C>                  <C>
Net income................................                           $12,223              $18,124
                                                                     =======              =======
Adjusted net income for interest
  on convertible note.....................                           $12,223              $18,437
                                                                     =======              =======
Shares used in net earnings
  per share computations..................                            38,495               37,511
                                                                     =======              =======
Earnings per share........................                           $   .32              $   .49
                                                                     =======              =======
</TABLE>

       COMPUTATION OF SHARES USED IN NET EARNINGS PER SHARE COMPUTATIONS

<TABLE>
<CAPTION>
                                                                     Six Months Ended June 30,  
                                                                   -----------------------------
                                                                    1996                   1995  
                                                                   -------                -------
<S>                                                                 <C>                    <C>
Average outstanding common shares.........                          36,207                 34,028
Average common equivalent shares --                                          
  dilutive effect of option shares........                           2,288                  1,752
Dilutive effect of convertible note.......                             --                   1,731
                                                                    ------                 ------
Shares used in net earnings                                                  
  per share computations..................                          38,495                 37,511
                                                                    ======                 ======
</TABLE>




                                      30

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               JUN-30-1996
<CASH>                                          17,727
<SECURITIES>                                         0
<RECEIVABLES>                                   84,101
<ALLOWANCES>                                     2,089
<INVENTORY>                                     21,594
<CURRENT-ASSETS>                               139,130
<PP&E>                                         223,548
<DEPRECIATION>                                 106,019
<TOTAL-ASSETS>                                 546,623
<CURRENT-LIABILITIES>                           78,817
<BONDS>                                        225,340
<COMMON>                                        36,491
                                0
                                          0
<OTHER-SE>                                     183,347
<TOTAL-LIABILITY-AND-EQUITY>                   546,623
<SALES>                                        310,527
<TOTAL-REVENUES>                               310,527
<CGS>                                          224,293
<TOTAL-COSTS>                                  278,953
<OTHER-EXPENSES>                                   504
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               6,884
<INCOME-PRETAX>                                 25,293
<INCOME-TAX>                                    13,070
<INCOME-CONTINUING>                             12,223
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    12,223
<EPS-PRIMARY>                                      .32
<EPS-DILUTED>                                      .32
        

</TABLE>


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