HARTE HANKS COMMUNICATIONS INC
10-Q, 1997-11-14
MISCELLANEOUS PUBLISHING
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q


 X   Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange
- ---  Act of 1934


               For the quarterly period ended September 30, 1997
                                              ------------------

     Transition report pursuant to Section 13 or 15(d) of the Securities
- ---  Exchange Act of 1934

For the transition period from               to
                               --------------   --------------
Commission File Number 1-7120
                       ------


                        HARTE-HANKS COMMUNICATIONS, INC.
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)



           Delaware                                           74-1677284
- -------------------------------                          ----------------------
(State or other jurisdiction of                            (I.R.S. Employer
incorporation or organization)                           Identification Number)


        200 Concord Plaza Drive, San Antonio, Texas        78216
        -----------------------------------------------------------
        (Address of principal executive offices)         (Zip Code)

Registrant's telephone number including area code -- 210/829-9000
                                                     ------------

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.


                               Yes X     No
                                  ---      ---


Indicate the number of shares outstanding of each of the issuer's classes of
common stock: $1 par value, 36,505,140 shares as of October 31, 1997.


<PAGE>   2
                                       2


                HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
                                TABLE OF CONTENTS
                                FORM 10-Q REPORT
                               September 30, 1997


<TABLE>
<CAPTION>
                                                                        Page
                                                                        ----
<S>     <C>                                                             <C>
Part I.   Financial Information

   Item 1.  Interim Condensed Consolidated Financial
            Statements (Unaudited)

            Condensed Consolidated Balance Sheets -
            September 30, 1997 and December 31, 1996                      3

            Consolidated Statements of Operations -
            Three months ended September 30, 1997 and 1996                4

            Consolidated Statements of Operations -
            Nine months ended September 30, 1997 and 1996                 5

            Consolidated Statements of Cash Flows -
            Nine months ended September 30, 1997 and 1996                 6

            Consolidated Statement of Stockholders' Equity
                                                                          7
            Notes to Interim Condensed Consolidated Financial
            Statements                                                    8

   Item 2.  Management's Discussion and Analysis of Financial
            Condition and Results of Operations                          11



Part II.   Other Information

           Item 6.  Exhibits and Reports on Form 8-K                    16

           (a)      Exhibits

           (b)      Reports on Form 8-K

     Signature                                                           16

</TABLE>

<PAGE>   3
                                       3

Harte-Hanks Communications, Inc. and Subsidiaries
Condensed Consolidated Balance Sheets (in thousands, except per share and share
amounts)
- --------------------------------------------------------------------------------
(Unaudited)

<TABLE>
<CAPTION>
                                                           September 30,   December 31,
                                                               1997           1996
                                                           -------------   ------------
<S>                                                          <C>            <C>
Assets
 Current assets
    Cash................................................     $  14,074       $  12,017
    Accounts receivable, net............................       112,725         107,559
    Inventory...........................................        12,710          13,720
    Prepaid expenses....................................        11,560           9,445
    Current deferred income tax benefit.................         6,649           6,204
    Other current assets................................         9,313           4,202
                                                             ---------       ---------
      Total current assets..............................       167,031         153,147

  Net assets of discontinued operations.................       206,463         210,769

  Property, plant and equipment, net....................        84,308          72,195
  Goodwill, net.........................................       243,966         142,053
  Other assets..........................................         3,899           4,442
                                                             ---------       ---------
      Total assets......................................     $ 705,667       $ 582,606
                                                             =========       =========

Liabilities and Stockholders' Equity
  Current liabilities
    Accounts payable....................................     $  49,267       $  40,573
    Accrued payroll and related expenses................        20,798          23,116
    Customer deposits and unearned revenue..............        22,130          19,809
    Income taxes payable................................         3,027           2,748
    Other current liabilities...........................        14,695          11,481
                                                             ---------       ---------
      Total current liabilities.........................       109,917          97,727

  Long term debt........................................       311,400         218,005
  Other long term liabilities...........................        16,157          14,182
                                                             ---------       ---------
      Total liabilities.................................       437,474         329,914
                                                             ---------       ---------

  Stockholders' equity
    Common stock, $1 par value, 125,000,000 shares
      authorized.  37,946,890 and 36,801,701 shares
      issued at September 30, 1997 and December 31, 
      1996, respectively................................        37,947          36,802
    Additional paid-in capital..........................       203,815         186,677
    Retained earnings...................................        68,898          29,213
                                                             ---------       ---------
                                                               310,660         252,692
    Less treasury stock, 1,509,408 shares at cost.......       (42,467)             --
                                                             ---------       ---------
      Total stockholders' equity........................       268,193         252,692
                                                             ---------       ---------
      Total liabilities and stockholders' equity........     $ 705,667       $ 582,606
                                                             =========       =========

</TABLE>


See Notes to Interim Condensed Consolidated Financial Statements.


                                                
<PAGE>   4
                                       4



Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statements of Operations
(in thousands, except per share amounts)
- --------------------------------------------------------------------------------
(Unaudited)

<TABLE>
<CAPTION>
                                                         Three Months Ended September 30,
                                                         --------------------------------
                                                               1997           1996
                                                            ---------      ---------
<S>                                                         <C>            <C>
Operating revenues ....................................     $ 155,061      $ 129,210
                                                            ---------      ---------
Operating expenses
  Payroll .............................................        56,648         47,004
  Production and distribution .........................        58,447         50,642
  Advertising, selling, general and administrative ....        14,268         11,286
  Depreciation ........................................         4,374          3,527
  Goodwill amortization ...............................         1,100            888
  Merger costs ........................................            --             --
                                                            ---------      ---------
                                                              134,837        113,347
                                                            ---------      ---------
Operating income ......................................        20,224         15,863
                                                            ---------      ---------
Other expenses (income)
  Interest expense ....................................         1,854          1,790
  Interest income .....................................           (12)          (103)
  Other, net ..........................................           239            (12)
                                                            ---------      ---------
                                                                2,081          1,675
                                                            ---------      ---------
Income from continuing operations before income
  tax expense .........................................        18,143         14,188
Income tax expense ....................................         7,673          6,157
                                                            ---------      ---------
Net income from continuing operations .................     $  10,470      $   8,031
Net income from discontinued operations,
  net of income taxes .................................     $   5,079      $   4,261
                                                            ---------      ---------
Net income ............................................     $  15,549      $  12,292
                                                            =========      =========

Primary:
  Earnings per common share
    Continuing Operations .............................     $    0.27      $    0.21
    Discontinued Operations ...........................     $    0.13      $    0.11
                                                            ---------      ---------
      Total ...........................................     $    0.40      $    0.32
                                                            =========      =========

  Weighted average common and common equivalent
    shares outstanding ................................        38,592         38,734
                                                            =========      =========

Fully diluted:
  Earnings per common share
    Continuing Operations .............................     $    0.27      $    0.21
    Discontinued Operations ...........................     $    0.13      $    0.11
                                                            ---------      ---------
      Total ...........................................     $    0.40      $    0.32
                                                            =========      =========


  Weighted average common and common equivalent
    share outstanding .................................        38,642         38,824
                                                            ---------      ---------

</TABLE>



See Notes to Interim Condensed Consolidated Financial Statements.


<PAGE>   5
                                       5






Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statements of Operations
(in thousands, except per share amounts)

- --------------------------------------------------------------------------------
(Unaudited)

<TABLE>
<CAPTION>
                                                        Nine Months Ended September 30,
                                                        -------------------------------
                                                             1997            1996
                                                           ---------      ---------
<S>                                                        <C>            <C>
Operating revenues ....................................    $ 444,449      $ 367,001
                                                           ---------      ---------
Operating expenses
  Payroll .............................................      166,469        133,661
  Production and distribution .........................      167,857        146,125
  Advertising, selling, general and administrative ....       41,921         31,961
  Depreciation ........................................       12,415          9,992
  Goodwill amortization ...............................        3,305          2,633
  Merger costs ........................................           --         12,136
                                                           ---------      ---------
                                                             391,967        336,508
                                                           ---------      ---------
Operating income ......................................       52,482         30,493
                                                           ---------      ---------
Other expenses (income)
  Interest expense ....................................        5,619          5,438
  Interest income .....................................          (62)          (681)
  Other, net ..........................................          (82)           537
                                                           ---------      ---------
                                                               5,475          5,294
                                                           ---------      ---------
Income from continuing operations before income
  tax expense .........................................       47,007         25,199
Income tax expense ....................................       19,929         12,769
                                                           ---------      ---------
Net income from continuing operations .................    $  27,078      $  12,430
Net income from discontinued operations,
  net of income taxes .................................    $  14,833      $  12,085
                                                           ---------      ---------
Net income ............................................    $  41,911      $  24,515
                                                           =========      =========
Primary:
  Earnings per common share
    Continuing Operations .............................    $    0.70      $    0.32
    Discontinued Operations ...........................    $    0.38      $    0.32
                                                           ---------      ---------
      Total ...........................................    $    1.08      $    0.64
                                                           =========      =========
  Weighted average common and common equivalent
    shares outstanding ................................       38,719         38,524
                                                           =========      =========
Fully diluted:
  Earnings per common share
    Continuing Operations .............................    $    0.70      $    0.32
    Discontinued Operations ...........................    $    0.38      $    0.31
                                                           ---------      ---------
      Total ...........................................    $    1.08      $    0.63
                                                           =========      =========
  Weighted average common and common equivalent
    share outstanding .................................       38,765         38,613
                                                           ---------      ---------

</TABLE>



See Notes to Interim Condensed Consolidated Financial Statements.


<PAGE>   6
                                       6


Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statements of Cash Flows (in thousands)
- --------------------------------------------------------------------------------
(Unaudited)

<TABLE>
<CAPTION>
                                                                       Nine Months Ended September 30,
                                                                       -------------------------------
                                                                            1997            1996
                                                                          ---------       ---------
<S>                                                                       <C>             <C>
Operating Activities
   Net income from continuing operations ...............................  $  27,078       $  12,430
  Add (deduct) non-cash income and expenses:
      Depreciation .....................................................     12,415           9,992
      Goodwill amortization ............................................      3,305           2,633
      Amortization of option related compensation ......................        551             525
      Deferred income taxes ............................................        634           1,305
      Other, net .......................................................        593           1,026
   Changes in operating assets and liabilities, net of acquisitions:
      Increase (decrease) in accounts receivable, net ..................         28          (4,238)
      Decrease in inventory ............................................      1,914           8,863
      Increase in prepaid expenses and other
         current assets ................................................     (5,253)         (1,971)
      Increase in accounts payable .....................................      6,347           2,215
      Decrease in other accrued expenses
         and other liabilities .........................................     (3,695)         (3,600)
      Other, net .......................................................      6,247          (1,779)
                                                                          ---------       ---------
         Net cash provided by continuing operating activities ..........     50,164          27,401
                                                                          ---------       ---------
   Discontinued operations:
      Net income .......................................................     14,833          12,085
      Adjustment to derive cash flows from operating activities ........     10,849           9,798
                                                                          ---------       ---------
         Net cash provided by discontinued operating activities ........     25,682          21,883
                                                                          ---------       ---------
      Net operating activities .........................................     75,846          49,284
                                                                          ---------       ---------

Investing Activities
   Purchases of property, plant and equipment ..........................    (21,721)        (18,107)
   Proceeds from the sale of property, plant and equipment .............      1,926             661
   Acquisitions ........................................................   (110,351)        (18,251)
                                                                          ---------       ---------
      Net cash used in investing activities of continuing
         operations ....................................................   (130,146)        (35,697)
                                                                          ---------       ---------
      Net cash used in investing activities of discontinued
         operations ....................................................     (5,833)         (3,661)
                                                                          ---------       ---------
      Net investing activities .........................................   (135,979)        (39,358)
                                                                          ---------       ---------

Financing Activities
   Long term debt borrowings ...........................................    488,000         187,000
   Payments on long term debt, including current
      maturities .......................................................   (393,365)       (203,005)
   Purchase of treasury stock ..........................................    (42,467)             --
   Issuance of common stock ............................................     12,248           5,520
   Dividends paid ......................................................     (2,226)         (1,618)
                                                                          ---------       ---------
      Net cash provided by (used in) financing activities ..............     62,190         (12,103)
                                                                          ---------       ---------

   Net increase(decrease)in cash .......................................      2,057          (2,177)

   Cash at beginning of year ...........................................     12,017          18,102
                                                                          ---------       ---------
Cash at end of period ..................................................  $  14,074       $  15,925
                                                                          =========       =========

</TABLE>

See Notes to Interim Condensed Consolidated Financial Statements.

<PAGE>   7
                                       7


Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statement of Stockholders' Equity
- --------------------------------------------------------------------------------
(Unaudited)

<TABLE>
<CAPTION>
                                                                           Retained
                                                             Additional    Earnings                      Total
                                                  Common       Paid-In   (Accumulated    Treasury     Stockholders'
In thousands                                       Stock       Capital      Deficit)       Stock         Equity
- ------------------------------------              ------     ----------  ------------    ---------    -------------

<S>                                              <C>          <C>          <C>           <C>           <C>
Balance at January 1, 1996 ..................    $  36,044    $ 174,870    $  (9,058)    $      --     $ 201,856
Common stock issued-employee benefit
     plans ..................................           87        1,656           --            --         1,743
Exercise of stock options ...................          404        4,101           --            --         4,505
Tax benefit of options exercised ............           --        1,080           --            --         1,080
Dividends paid ($ 0.05 per share) ...........           --           --       (1,618)           --        (1,618)
Net income ..................................           --           --       24,515            --        24,515
Stock issued in conjunction with
     acquisition earnout ....................           58        1,201           --            --         1,259
                                                 ---------    ---------    ---------     ---------     ---------
Balance at September 30, 1996 ...............    $  36,593    $ 182,908    $  13,839     $      --     $ 233,340
                                                 =========    =========    =========     =========     =========




Balance at January 1, 1997 ..................    $  36,802    $ 186,677    $  29,213     $      --     $ 252,692
Common stock issued-employee
     benefit plans...........................           73        2,625           --            --         2,698
Exercise of stock options ...................        1,072        8,625           --            --         9,697
Tax benefit of options exercised ............           --        5,888           --            --         5,888
Dividends paid ($ 0.06 per share) ...........           --           --       (2,226)           --        (2,226)
Net income ..................................           --           --       41,911            --        41,911
Treasury stock purchase .....................           --           --           --       (42,697)      (42,467)
                                                 ---------    ---------    ---------     ---------     ---------
Balance at September 30, 1997 ...............    $  37,947    $ 203,815    $  68,898     $ (42,467)    $ 268,193
                                                 =========    =========    =========     =========     =========

</TABLE>



See Notes to Interim Condensed Consolidated Financial Statements.

<PAGE>   8
                                       8



                Harte-Hanks Communications, Inc. and Subsidiaries

          Notes to Interim Condensed Consolidated Financial Statements
                                   (Unaudited)

NOTE A - BASIS OF PRESENTATION

The accompanying unaudited Interim Condensed Consolidated Financial Statements
include the accounts of Harte-Hanks Communications, Inc. and subsidiaries (the
"Company").

The statements have been prepared in accordance with generally accepted
accounting principles for interim financial information and with the
instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Accordingly, they do
not include all of the information and footnotes required by generally accepted
accounting principles for complete financial statements. In the opinion of
management, all adjustments (consisting of normal recurring adjustments)
considered necessary for a fair presentation have been included. Operating
results for the nine months ended September 30, 1997 are not necessarily
indicative of the results that may be expected for the year ending December 31.
For further information, refer to the consolidated financial statements and
footnotes included in the Company's annual report on Form 10-K for the year
ended December 31, 1996.

Certain prior period amounts have been reclassified for comparative purposes.

NOTE B - DISCONTINUED NEWSPAPER AND TELEVISION OPERATIONS

On May 16, 1997, the Company entered into a definitive agreement to sell to the
E.W. Scripps Company (NYSE: SSP) its newspaper operations, KENS-TV, the CBS
affiliate in San Antonio and KENS-AM for a cash price of $775 million plus
approximately $15 million for estimated working capital. The closing occurred on
October 15, 1997.

Because the newspaper and television operations represent entire business
segments that were divested on October 15, 1997, their results are reported as
"discontinued operations" for all periods presented.

Summarized operating results for the combined newspaper and television
discontinued operations are as follows:

<TABLE>
<CAPTION>
                                               THREE MONTHS ENDED                    NINE MONTHS ENDED
In thousands                              SEPT. 30, 1997   SEPT. 30, 1996      SEPT. 30, 1997  SEPT. 30, 1996
- ------------                              --------------   --------------      --------------  --------------
<S>                                         <C>              <C>                   <C>            <C>
Revenues                                    $ 38,776         $ 37,038              $114,806       $109,774
Income before income tax expense               9,154            7,885                26,879         22,167
Income tax expense                             4,075            3,624                12,046         10,082
                                             -------         --------              --------       --------
Income from discontinued operations         $  5,079         $  4,261              $ 14,833       $ 12,085
                                            ========         ========              ========       ========

</TABLE>

Summarized balance sheet data for the combined newspaper and television
discontinued operations are as follows:

<TABLE>
<CAPTION>

In thousands                              SEPT. 30, 1997   DECEMBER 31, 1996
- ------------                              --------------   -----------------
<S>                                          <C>               <C>
Property, plant and equipment                $ 41,188          $ 40,713
Goodwill and other intangibles                172,446           177,236
Other assets                                    2,727             2,497
Deferred income tax liabilities                 8,208             8,154
Other liabilities                               1,690             1,523
                                             --------          --------
Net assets of discontinued operations        $206,463          $210,769
                                             ========          ========

</TABLE>

<PAGE>   9
                                       9



The major components of cash flows for the combined newspaper and television
discontinued operations are as follows:

<TABLE>
<CAPTION>
                                                                    NINE MONTHS ENDED
In thousands                                             SEPT. 30, 1997            SEPT. 30, 1996
- ------------                                             --------------            --------------
<S>                                                         <C>                        <C>
Net income from discontinued operations                     $ 14,833                   $ 12,085
Depreciation and goodwill amortization                         8,589                      8,509
Film amortization                                              1,306                        919
Other, net                                                       954                        370
                                                            --------                   --------
Net cash provided by discontinued operations                  25,682                     21,883
                                                            ========                   ========

Purchases of property, plant and equipment                    (4,371)                    (2,546)
Payments on film contracts                                    (1,481)                    (1,115)
Other, net                                                        19                         --
                                                            --------                   --------
Net cash used in investing activities of
  discontinued operations                                   $ (5,833)                  $ (3,661)
                                                            ========                   ========
</TABLE>


NOTE C - ACQUISITIONS

Effective September 24, 1997, the Company completed the previously announced
acquisition of the ABC Shoppers Group from ABC, Inc., an indirect subsidiary of
The Walt Disney Company for approximately $104 million. Tentative allocation of
the purchase price has been made to the assets and liabilities acquired using
both the determined values and preliminary estimates, for those values that have
not been determined, as of September 30, 1997.

Effective April 30, 1996, DiMark, Inc. ("DiMark") was merged with a wholly-owned
subsidiary of the Company, and each outstanding share of DiMark common stock was
converted into the right to acquire .656 of a share of common stock of
Harte-Hanks. As a result, Harte-Hanks issued approximately 6.1 million shares of
Harte-Hanks common stock to the shareholders of DiMark and DiMark's outstanding
stock options were converted into options to acquire approximately 1.5 million
shares of Harte-Hanks common stock. The merger was accounted for on a
pooling-of-interests basis. Accordingly, the Company's financial statements have
been restated to include the results of DiMark for all periods presented. The
combined financial results include reclassifications to conform with financial
statement preparation. Merger expenses related to the transaction were $12.1
million ($8.7 million, net of income taxes). Combined and separate results of
the Company and DiMark during the reporting period preceding the merger were as
follows:


     THREE MONTHS ENDED
     MARCH 31, 1996

<TABLE>
<CAPTION>

In thousands                   HARTE-HANKS        DIMARK        ADJUSTMENTS       COMBINED
- ------------                   -----------        ------        -----------       --------
<S>                              <C>             <C>             <C>              <C>
Revenues from
    continuing operations        $ 89,794        $ 27,377        $ (1,665)        $115,506
Net Income from
    continuing operations           3,066           1,932              --            4,998

</TABLE>

     Adjustments consist of elimination of DiMark's postage costs from revenues
     and cost of sales to conform to Harte-Hanks' accounting classification.


<PAGE>   10
                                       10


NOTE D - INCOME TAXES

The Company's quarterly income tax provision of $7.7 million for continuing
operations was calculated using an effective income tax rate of 42.3%. The
Company's effective income tax rate is derived by estimating pretax income and
income tax expense for the year ended December 31, 1997. The effective income
tax rate calculated is higher than the federal statutory rate of 35% due to the
addition of state taxes and to certain expenses recorded for financial reporting
purposes (primarily goodwill amortization) which are not deductible for federal
income tax purposes.

NOTE E - NEW ACCOUNTING PRONOUNCEMENT

In March 1997, the FASB issued Statement of Financial Accounting Standards No.
128, "Earnings per Share," which specifies the computing, presentation and
disclosure requirements for earnings per share. SFAS 128 is effective for all
periods ending after December 15, 1997 and requires retroactive restatement of
prior periods EPS. The statement replaces the "primary EPS" calculation with a
"basic EPS" and redefines the "dilutive EPS" computation. The Company will
implement the statement in the required period.





<PAGE>   11
                                       11



2.   Management's Discussion and Analysis of Financial Condition and Results of
     Operations

- -------------------------------------------------------------------------------

RESULTS OF OPERATIONS

As described in Note B of the Notes to Interim Condensed Consolidated Financial
Statements included herein, on May 16, 1997, the Company entered into a
definitive agreement to sell its newspaper and television operations. Therefore,
the newspaper and television operations results are excluded from management's
discussion and analysis of financial condition and results of operations below.

Operating results from continuing operations -- direct marketing and shoppers --
were as follows:

<TABLE>
<CAPTION>
                             THREE MONTHS ENDED                       NINE MONTHS ENDED
In thousands           SEPT. 30, 1997  SEPT. 30, 1996   CHANGE  SEPT. 30, 1997 SEPT. 30, 1996    CHANGE
- ------------           --------------  --------------   ------  -------------- --------------    ------
<S>                         <C>           <C>             <C>      <C>           <C>             <C>
Revenues                    $155,061      $129,210        20.0%    $444,449      $367,001        21.1%
Operating expenses           134,837       113,347        19.0%     391,967       324,372        20.8%
                            --------      --------                 --------      --------
Operating income            $ 20,224      $ 15,863        27.5%    $ 52,482      $ 42,629        23.1%
                            ========      ========                 ========      ========

Net income                  $ 10,470      $  8,031        30.4%    $ 26,638      $ 21,137        26.0%
                            ========      ========                 ========      ========

Fully diluted earnings
   per share                $   0.27      $   0.21        28.6%    $   0.69      $   0.55        25.5%
                            ========      ========                 ========      ========

</TABLE>

(The results above exclude the second quarter 1997 one-time investment gain --
discussed under "Other Income and Expense" -- and the second quarter 1996
one-time merger costs -- discussed in Note C of the Notes to Interim Condensed
Consolidated Financial Statements included herein. Including these items, net
income for first nine months of 1997 was $27.1 million, or 70 cents per share,
compared to $12.4 million, or 32 cents per share, for the nine months ended
September 30, 1996.)

Consolidated revenues from continuing operations grew 20.0% to $155 million and
operating income grew 27.5% to $20.2 million in the third quarter of 1997 when
compared to the third quarter of 1996. The Company's overall growth resulted
from increased business with both new and existing customers and from the sale
of new products and services. Overall operating expenses compared to 1996
increased 19.0% to $134.8 million.

Net income from continuing operations grew 30.4% to $10.5 million, or 27 cents
per share, compared to 21 cents per share on a fully diluted basis.


DIRECT MARKETING

Direct marketing operating results were as follows:

<TABLE>
<CAPTION>
                          THREE MONTHS ENDED                      NINE MONTHS ENDED
In thousands        SEPT. 30, 1997  SEPT. 30, 1996   CHANGE SEPT. 30, 1997 SEPT. 30, 1996   CHANGE
- ------------        --------------  --------------   ------ -------------- --------------   ------
<S>                     <C>           <C>             <C>      <C>           <C>             <C>
Revenues                $105,114      $ 81,758        28.6%    $299,317      $227,619        31.5%
Operating expenses        91,446        71,077        28.7%     262,431       197,483        32.9%
                        --------      --------                 --------      --------
Operating income        $ 13,668      $ 10,681        28.0%    $ 36,886      $ 30,136        22.4%
                        ========      ========                 ========      ========

</TABLE>


Direct marketing revenues increased $23.4 million, or 28.6%, in the third
quarter of 1997 when compared to 1996. Response management/teleservices,
database marketing, and marketing services all experienced significant revenue
growth. Response management/teleservices revenues increased due to new customer
gains, particularly in the high technology industry and increased business with
existing


<PAGE>   12
                                       12



customers particularly in the high technology and non-banking finance
industries. Database marketing revenues increased primarily due to higher data
processing volumes, higher sales of data append services, increased database
construction and, to a lesser extent, the acquisition of Information for
Marketing, a London based database marketing service provider. Marketing
services revenues, including logistics operations, increased due to higher
product sales as well as new product sales to new and existing retail industry
customers. Lastly, revenues increased due to the November 1996 acquisition of
Marketing Communications Inc., a Kansas City based integrated database marketing
company that serves the pharmaceutical industry and others.

Operating expenses increased $20.4 million, or 28.7%, in the third quarter of
1997 when compared to 1996. Payroll costs increased $9.6 million due to expanded
hiring to support revenue growth. Also contributing to increased operating
expenses were additional production costs of $7.5 million due to increased
volumes. General and administrative expense increased $2.0 million due primarily
to the increased provision for bad debt related to the increased revenues.
Depreciation expense increased $1.1 million due to higher levels of capital
investment to support growth. Operating expenses were also impacted by the
acquisitions noted above.

Direct marketing revenues increased $71.7 million, or 31.5%, in the first nine
months of 1997 as compared to the comparable 1996 period. Database marketing,
response management/teleservices, and logistics operations experienced
significant revenue growth. Overall, revenue growth resulted from increased
business with both new and existing customers, particularly in services provided
to the retail, financial services, high technology, insurance, and health care
industries, and from acquisitions.

Operating expenses rose $65.0 million, or 32.9%, in the first nine months of
1997 when compared to the same period in 1996. Payroll costs increased $31.0
million due to expanded hiring to support revenue growth. In addition,
production costs increased $23.7 million due to increased volumes. General and
administrative costs increased $6.9 million primarily due to increased employee
expense, the increased provision for bad debt related to the increased revenues
and to increased business services expense. Depreciation expense increased $2.7
million due to higher levels of capital investment to support growth. The
acquisitions noted above also impacted operating expense growth.

SHOPPERS

Shopper operating results were as follows:

<TABLE>
<CAPTION>
                                  THREE MONTHS ENDED                            NINE MONTHS ENDED
In thousands               SEPT. 30, 1997    SEPT. 30, 1996     CHANGE   SEPT. 30, 1997    SEPT. 30, 1996     CHANGE
- ------------               --------------    --------------     ------   --------------    --------------     ------
<S>                            <C>                <C>             <C>        <C>                <C>             <C>
Revenues                       $ 49,947           $ 47,452        5.3%       $145,132           $139,382        4.1%
Operating expenses               41,568             40,537        2.5%        123,490            121,750        1.4%
                               --------           --------                   --------           --------
Operating income               $  8,379           $  6,915       21.2%       $ 21,642           $ 17,632       22.7%
                               ========           ========                   ========           ========

</TABLE>


Shopper revenues increased $2.5 million, or 5.3%, in the third quarter of 1997
as compared to 1996. The increase was attributable to increased distribution
product revenues and higher in-book advertising revenue. Distribution product
revenues increased due to higher volumes in four color glossy print and deliver
products and preprinted inserts. In-book advertising revenues increased
primarily due to growth in employment advertisements.

Operating expenses increased $1.0 million, or 2.5% in the third quarter of 1997
when compared to 1996. Payroll costs were flat for the period as compared to
1996. General and administrative expense increased $1.0 million due to higher
promotion and bad debt expense. Production and distribution costs were flat, due


<PAGE>   13
                                       13


primarily to increased postage and printing expenses offset by decreased paper
costs. Postage expense increased $0.6 million while printing expense increased
$0.4 million, due both primarily to increased volumes. Paper costs decreased
$0.8 million due to lower paper prices, slightly offset by higher distribution
volumes.

Shopper revenues increased $5.8 million, or 4.1%, in the first nine months of
1997 as compared to the first nine months of 1996. The increase was attributable
to higher in-book advertising revenue, primarily from display advertising, as
well as increased revenue from distribution products, including four color
glossy print and deliver products and preprinted inserts.

Year-to-date operating expenses increased $1.7 million, or 1.4%, in 1997 when
compared to the same period in 1996. Payroll costs increased $1.2 million
primarily due to increased revenue volumes. Additionally, general and
administrative expense increased $2.7 million due to higher promotion costs of
$1.4 million, higher provision for bad debt of $0.6 million, as well as higher
business services costs of $0.4 million. These expense increases were partially
offset by a $2.1 million decrease in production and distribution expense. This
decrease in production and distribution expense was due primarily to paper rate
savings of $3.4 million and a one-time sales tax refund that were partially
offset by increased temporary labor of $0.8 million and increased postage costs
of $0.3 million caused by higher revenue volumes.

Other Income and Expense

On May 16, 1997, the Company sold its 40 percent interest in SiteSpecific, an
Internet-related company that was acquired by CKS Group, Inc. This transaction
resulted in a gain of approximately $1.8 million in the second quarter of 1997.
This investment gain was partially offset by reserves of $1.0 million for
possible costs associated with a previous newspaper sale and the abandonment of
minor equipment.

Interest Expense/Interest Income

Total interest income and expense was allocated to continuing and discontinued
operations based on percentage of assets. The percentage allocated to continuing
operations was approximately 58% for the first nine months of 1997 and 54% for
the first nine months of 1996.

Interest income and expense for continuing operations in the third quarter of
1997 was comparable to that of the third quarter of 1996.

Income Taxes

The Company's income tax expense for continuing operations increased $1.5
million in the third quarter of 1997 when compared to the third quarter of 1996.
This increase was due primarily to the higher income levels. The effective tax
rate for continuing operations was 42.3% for the third quarter of 1997 and 43.4%
for the third quarter of 1996. The Company's income tax expense for the first
nine months of 1997 increased $7.2 million when compared to 1996. This increase
is attributable to the higher income levels as well as the absence of the 1996
merger related costs.


<PAGE>   14
                                       14



Liquidity and Capital Resources

Cash provided from operating activities by continuing operations for the nine
months ended September 30, 1997 was $50.2 million, as compared to $27.4 million
for the nine months ended September 30, 1996. Net cash outflows for investing
activities of continuing operations were $130.1 million as compared to outflows
of $35.7 million in 1996. This increase in cash outflows for investing
activities is attributable to the Company's purchase of the ABC Shoppers Group
discussed below under "Acquisition" and in Note C of the Notes to Interim
Condensed Consolidated Financial Statements included herein.

Capital resources were available from and provided through the Company's
unsecured credit facility through October 15, 1997. All borrowings under the
revolving credit facility were to be repaid by December 31, 2001. However, these
outstanding borrowings, $311.4 million at September 30, 1997, were retired on
October 15, 1997. This retirement was funded primarily through the proceeds
received from the sale of the Company's newspaper and television operations as
described in Note B of the Notes to Interim Condensed Consolidated Financial
Statements included herein.

Management believes that the proceeds from the Company's sale of newspaper and
television operations remaining after the retirement of debt and the payment of
income taxes related to the sale, together with cash provided from operating
activities, will be sufficient to fund operations and anticipated capital
service needs for the foreseeable future.

Acquisition

On September 24, 1997, the Company completed the previously announced
acquisition of the ABC Shoppers Group from ABC, Inc., an indirect subsidiary of
The Walt Disney Company for approximately $104 million.

Factors That May Affect Future Results and Financial Condition

From time to time, in both written reports and oral statements by senior
management, the Company may express its expectations regarding its future
performance. These "forward-looking statements" are inherently uncertain, and
investors should realize that events could turn out to be other than what senior
management expected. Set forth below are some key factors which could affect the
Company's future performance.

Acquisitions -- In recent years the Company has made a number of acquisitions in
its direct marketing business, and it expects to pursue additional acquisition
opportunities in its direct marketing and shopper businesses. Acquisition
activities, even if not consummated, require substantial amounts of management
time and can distract from normal operations. In addition, there can be no
assurance that the synergies and other objectives sought in acquisitions will be
achieved.

Competition -- Direct marketing is a rapidly evolving business, subject to
periodic technological advancements, high turnover of personnel who make buying
decisions, and changing customer needs and preferences. Consequently, the
Company's direct marketing business faces competition in each of its three
sectors -- response management/teleservices, database marketing and marketing
services. The Company shopper business competes for advertising as well as for
readers with other print and electronic media. Competition comes from local and
regional newspapers, magazines, radio, broadcast and cable television, shoppers
and other communications media that operate in the Company's markets. The extent
and nature of such competition are, in large part, determined by the location
and demographics of the markets targeted by a particular advertiser and to the
number of media alternatives in those markets.


<PAGE>   15
                                       15



Newsprint Prices -- Newsprint represents a substantial expense in the Company's
shopper operations. In recent years newsprint prices have fluctuated widely, and
such fluctuations can materially affect the results of the Company's operations.

Postal Rates -- The Company's shoppers are delivered by standard mail, and
postage is the second largest expense, behind payroll, in the Company's shopper
business. The present standard postage rates went into effect in July 1995, and
the next increase is expected in May 1998, although there can be no assurance
postal rates will not increase prior to that time. Postal rates also influence
the demand for the Company's direct marketing services even though the cost of
mailings is borne by the Company's customers and is not directly reflected in
the Company's revenues or expenses.

Economic Conditions -- Changes in national economic conditions can affect levels
of advertising expenditures generally, and such changes can affect each of the
Company's businesses. In addition, revenues from the Company's shopper business
is dependent to a large extent on local advertising expenditures in the markets
in which they operate. Such expenditures are substantially affected by the
strength of the local economies in those markets. Direct marketing revenues are
dependent on national and international economics.


<PAGE>   16
                                       16



PART II. OTHER INFORMATION

Item 6. Exhibits and Reports on Form 8-K

     (a) Exhibits. See index to Exhibits on Page 17.

     (b)  No Form 8-K has been filed during the three months ended September 30,
          1997.



                                    SIGNATURE


Pursuant to the requirements of the Securities Exchange Act of 1934, the Company
has duly caused this report to be signed on its behalf by the undersigned
hereunto duly authorized.




                                             HARTE-HANKS COMMUNICATIONS, INC.





November 13, 1997                             /s/  Jacques D. Kerrest
- -----------------                         --------------------------------------
      Date                                         Jacques D. Kerrest
                                            Senior Vice President, Finance and
                                          Chief Financial and Accounting Officer



<PAGE>   17
                                       17

<TABLE>
<CAPTION>

Exhibit
  No.                              Description of Exhibit                                      Page No.
- -------         ---------------------------------------------------------------                --------
<S>             <C>                                                                            <C>
 2(a)           Certificate of Ownership and Merger (filed as Exhibit 2(a) to
                the Company's Registration Statement No. 33-69202 and
                incorporated by reference herein).

 2(b)           Agreement and Plan of Merger dated as of February 4, 1996 among
                Harte-Hanks Communications, Inc., HHD Acquisition Corp. and
                DiMark, Inc. (filed as Appendix A to the Company's Registration
                Statement No. 333-2047 and incorporated by reference herein).

 2(c)           Agreement and Plan of Merger and Reorganization, dated as of May
                16, 1997, by and between The E.W. Scripps Company and
                Harte-Hanks Communications, Inc. (filed as Exhibit 2.1 to the
                Company's Form 8-K dated May 22, 1997 and incorporated by
                reference herein).

 2(d)           Acquisition Agreement, dated as of May 16, 1997, by and between
                The E.W. Scripps Company and Harte-Hanks Communications, Inc.
                (filed as Exhibit 2.2 to the Company's Form 8-K dated May 22,
                1997 and incorporated by reference herein).

*2(e)           Stock Purchase Agreement dated as of July 26, 1997 between
                ABC, Inc. and Harte-Hanks Communications, Inc.                                 19

 3(a)           Amended and Restated Certificate of Incorporation (filed as
                Exhibit 3(a) to the Company's Form 10-K for the year ended
                December 31, 1993 and incorporated by reference herein).

 3(b)           Amended and Restated Bylaws (filed as Exhibit 3(b) to the
                Company's Registration Statement No. 33-69202 and incorporated
                by reference herein).

 3(c)           Amendment dated April 30, 1996 to Amended and Restated
                Certificate of Incorporation (filed as Exhibit 3(c) to the
                Company's Form 10-Q for the six months ended June 30, 1996 and
                incorporated by reference herein).

 3(d)           Amended and Restated Certificate of Incorporation as amended
                through April 30, 1996 (filed as Exhibit 3(d) to the Company's
                Form 10-Q for the six months ended June 30, 1996 and
                incorporated by reference herein).

 4(a)           Long term debt instruments are not being filed pursuant to
                Section (b)(4)(iii) of Item 601 of Regulation S-K. Copies of
                such instruments will be furnished to the Commission upon
                request.

 10(a)          1984 Stock Option Plan (filed as Exhibit 10(d) to the Company's
                Form 10-K for the year ended December 31, 1984 and
                incorporated herein by reference).

</TABLE>


<PAGE>   18
                                       18



<TABLE>
<CAPTION>

Exhibit
  No.                              Description of Exhibit                                      Page No.
- -------         -------------------------------------------------------------                  --------
<S>             <C>                                                                            <C>

 10(b)          Registration Rights Agreement dated as of September 11, 1984
                among HHC Holding Inc. and its stockholders (filed as Exhibit
                10(b) to the Company's Form 10-K for the year ended December
                31, 1993 and incorporated by reference herein).

 10(c)          HHC Holding Inc. 1991 Stock Option Plan (filed as Exhibit
                10(i) to the Company's Form 10-K for the year ended
                December 31, 1991 and incorporated by reference herein).

 10(d)          Amendment to HHC Holding Inc. 1991 Stock Option Plan
                (filed as Exhibit 10(j) to the Company's Form 10-K for the
                year ended December 31, 1992 and incorporated by reference
                herein).

 10(e)          Severance Agreement between Harte-Hanks Communications, Inc.
                and Larry Franklin, dated as of July 23, 1993 (filed as Exhibit
                10(f) to the Company's Registration Statement No. 33-69202
                and incorporated by reference herein).

 10(f)          Form of Severance Agreement between Harte-Hanks
                Communications, Inc. and certain Executive Officers of the
                Company, dated as of July 23, 1993 (filed as Exhibit 10(h)
                to the Company's Registration Statement No. 33-69202
                and incorporated by reference herein).

 10(g)          Amendment No. 2 to HHC Holding Inc. 1991 Stock Option Plan
                (filed as Exhibit 10(1) to the Company's Registration Statement
                No. 33-69202 and incorporated by reference herein).

 10(h)          Harte-Hanks Communications, Inc. Pension Restoration Plan
                (filed as Exhibit 10(j) to the Company's Registration Statement
                No. 33-69202 and incorporated by reference herein).

 10(i)          Amendment No. 3 to Harte-Hanks Communications (formerly HHC
                Holding Inc.) 1991 Stock Option Plan (filed as Exhibit 10(o) to
                the Company's Form 10-Q for the six months ended June 30, 1996
                and incorporated by reference herein).

 10(j)          Harte-Hanks Communications, Inc. 1996 Incentive Compensation
                Plan (filed as Exhibit 10(p) to the Company's Form 10-Q for the
                six months ended June 30, 1996 and incorporated by reference
                herein).

*11             Statement Regarding Computation of Net Income (Loss) Per Common
                Share.                                                                            55

*21             Subsidiaries of the Company.                                                      56

*27             Financial Data Schedule.                                                          57

</TABLE>



- -----------
* Filed herewith

<PAGE>   1
                                       19

                                                                    EXHIBIT 2(e)



                           STOCK PURCHASE AGREEMENT


                                 DATED AS OF

                                JULY 26, 1997

                           BY AND BETWEEN ABC, INC.

                                     AND

                       HARTE-HANKS COMMUNICATIONS, INC.



<PAGE>   2
TABLE OF CONTENTS

<TABLE>
<CAPTION> 
                                                                           Page
                                                                           ----

<S>                                                                         <C>
ARTICLE I....................................................................1
     Section 1.1 Defined Terms...............................................1
     Section 1.2 Other Terms.................................................5

ARTICLE II...................................................................6
     Section 2.1 The Stock Purchase..........................................6
     Section 2.2 The Purchase Price..........................................6
     Section 2.3 Purchase Price Adjustment...................................6
     Section 2.4 The Closing.................................................7

ARTICLE III..................................................................8
     Section 3.1 Organization and Qualification..............................8
     Section 3.2 Capitalization..............................................8
     Section 3.3 Authority and Validity of Agreement.........................9
     Section 3.4 Consents and Approvals......................................9
     Section 3.5 No Violation................................................9
     Section 3.6 Financial Statements........................................9
     Section 3.7 Assets.....................................................10
     Section 3.8 Compliance with Law; Environmental Matters.................10
     Section 3.9 Litigation.................................................11
     Section 3.10 Employee Benefit Matters..................................11
     Section 3.11 Taxes.....................................................12
     Section 3.12 Intellectual Property.....................................13
     Section 3.13 Contracts.................................................13
     Section 3.14 Labor Matters.............................................13
     Section 3.15 Brokers and Finders.......................................13
     Section 3.16 Absence of Certain Changes................................13
     Section 3.17 No Misstatements/Omissions................................14

ARTICLE IV..................................................................14
     Section 4.1 Organization and Qualification.............................14
     Section 4.2 Authorization and Validity of Agreement....................14
     Section 4.3 Consents and Approvals.....................................14
     Section 4.4 No Violation...............................................15
     Section 4.5 Funding....................................................15
     Section 4.6 Investment Representation; Business Investigation..........15
     Section 4.7 Brokers and Finders........................................15
</TABLE>



                                      i
<PAGE>   3
<TABLE>
<CAPTION>
                                                                           Page
                                                                           ----

<S>                                                                         <C>
ARTICLE V...................................................................16 
     Section 5.1 Access to Information......................................16
     Section 5.2 Conduct of Seller..........................................16

ARTICLE VI..................................................................17
     Section 6.1 Compensation and Benefits..................................17
     Section 6.2 Permits....................................................19
     Section 6.3 Closing Date Transactions..................................19

ARTICLE VII.................................................................19
     Section 7.1 Efforts....................................................19
     Section 7.2 Certain Filings............................................20
     Section 7.3 Public Announcements.......................................20
     Section 7.4 Filing of Tax Returns and Payment of Taxes.................20
     Section 7.5 Apportionment..............................................21
     Section 7.6 Cooperation and Books and Records..........................21
     Section 7.7 Notice of Audit............................................21
     Section 7.8 Nature and Survival of Representations and Warranties;
                 Indemnifications, Etc......................................21
     Section 7.9 Exclusive Remedies.........................................24
     Section 7.10 Tax Contests..............................................24
     Section 7.11 Notices of Certain Events.................................25
     Section 7.12 Implied Warranties........................................25
     Section 7.13 Section 338 Matters.......................................25

ARTICLE VIII................................................................26
     Section 8.1 Conditions to Obligations of Each Party....................26
     Section 8.2 Conditions Precedent to the Obligations of Seller..........26
     Section 8.3 Conditions Precedent to the Obligations of Buyer...........27

ARTICLE IX..................................................................27
     Section 9.1 Termination................................................27
     Section 9.2 Effect of Termination......................................28

ARTICLE X...................................................................28
     Section 10.1 Notices...................................................28
     Section 10.2 Entire Agreement..........................................29
</TABLE>



                                      ii
<PAGE>   4
<TABLE>
<CAPTION>
                                                                           Page
                                                                           ----

<S>                                                                         <C>
    Section 10.3 Assignment; Binding Effect.................................29
    Section 10.4 Fees and Expenses..........................................30
    Section 10.5 Amendments.................................................30
    Section 10.6 Waivers....................................................30
    Section 10.7 Severability...............................................30
    Section 10.8 Captions...................................................30
    Section 10.9 Counterparts...............................................30
    Section 10.10 Governing Law.............................................31
    Section 10.11 Limitations of Remedies...................................31
    Section 10.12 Representation By Counsel; Interpretation.................31
</TABLE>




                                     iii
<PAGE>   5
                            STOCK PURCHASE AGREEMENT



     THIS STOCK PURCHASE AGREEMENT ("Agreement") is made and entered into this
26th day of July, 1997, by and between ABC, Inc., a New York corporation
("Seller"), and Harte-Hanks Communications, Inc., a Delaware corporation
("Buyer").

                                    RECITALS

     WHEREAS, the Boards of Directors of Buyer and Seller have approved, and
deem it advisable and in the best interests of their respective stockholders
that Buyer acquire, and Seller divest itself of, certain publishing businesses
of Seller, which businesses are owned by Sutton Industries, Inc., a Delaware
corporation and a wholly owned subsidiary of Seller ("Sutton"), and Pennypower
of Kansas, Inc., a Delaware corporation and a wholly-owned subsidiary of Seller
("Pennypower"), pursuant to the terms and conditions set forth in this
Agreement; and

     WHEREAS, the Boards of Directors of Buyer and Seller have approved, and
deem it advisable and in the best interests of their respective stockholders to
consummate, the transactions contemplated by this Agreement; and

     WHEREAS, Buyer and Seller desire to make, and have relied upon, certain
representations, warranties, covenants and agreements in connection with the
transactions contemplated hereby.

     NOW, THEREFORE, in consideration of the foregoing, and of the
representations, warranties, covenants and agreements contained herein, the
parties hereto agree as follows:

                                   ARTICLE I

                                  DEFINITIONS

     Section 1.1    Defined Terms.  When used in this Agreement, the following
terms shall have the meanings set forth in this Article I.  All article and
section numbers used in this Agreement refer to articles and sections of this
Agreement unless otherwise specifically described.

     "AFFILIATE" means, with respect to any specified Person, a person that
directly, or indirectly through one or more intermediaries, controls, is
controlled by or is under common control with, such specified Person,
including, without limitation, each Subsidiary.

     "BALANCE SHEETS" means the unaudited statements of assets and liabilities
of Sutton as of June 25, 1997 and of Pennypower as of June 22, 1997, as
applicable.



<PAGE>   6
     "BENEFIT PLANS" means all employee benefit plans (as defined in ERISA) and
other benefit arrangements covering employees of the Companies, other than
multiemployer plans (as defined in Section 3(37) of ERISA) and any trust, escrow
or other related agreement pertaining to such plans and arrangements.

     "BUYER BY-LAWS" means the by-laws of Buyer, as amended.

     "BUYER CHARTER" means the Certificate of Incorporation of Buyer, as
amended.

     "BUYER DISCLOSURE SCHEDULE" means the Disclosure Schedule delivered by
Buyer to Seller simultaneously with the execution and delivery of this
Agreement.

     "CODE" means the Internal Revenue Code of 1986, as amended.

     "COMPANY" means Sutton or Pennypower and, unless the context otherwise
requires, their respective Subsidiaries, as applicable, and "COMPANIES" means
both Sutton and Pennypower and, unless the context otherwise requires, their
respective Subsidiaries.

     "COMPANY BY-LAWS" means the by-laws of Sutton, as amended or the Bylaws
of Pennypower, as amended, as applicable.

     "COMPANY CHARTER" means the Certificate of Incorporation, as amended, of
Sutton or Pennypower, as applicable.

     "COMPANY COMMON STOCK" means the Sutton Common Stock and the Pennypower
Common Stock.

     "CONTRACT" means any written note, debenture, bond, mortgage, indenture,
lease, contract, agreement, obligation or commitment.

     "ENVIRONMENTAL LAWS" means any applicable federal, state, local or foreign
law, treaty, judicial decision, regulation, rule, judgment, order, decree,
injunction, permit or governmental restriction, each as in effect on or prior
to the Closing Date, relating to the environment, safety or health or to any
Hazardous Substance.

     "ERISA" means the Employee Retirement Income Security Act of 1974, as
amended.

     "ERISA AFFILIATE" means any entity which, together with Seller or Buyer,
as the case may be, would be treated as a single employer under Section 414(b)
or (c) of the Code.

     "EXCHANGE ACT" means the Securities Exchange Act of 1934, as amended, and
the rules and regulations promulgated thereunder.


                                   2
<PAGE>   7
     "FINAL DETERMINATION" means the final resolution of liability for any Tax
for a Taxable Period, including any related interest or penalties, (i) by
Internal Revenue Service Form 870 or 870-AD (or any successor forms thereto),
on the date of acceptance by or on behalf of the IRS, or by a comparable form
under the laws of other jurisdictions; except that a Form 870 or 870-AD or
comparable form that reserves (whether by its terms or by operation of law) the
right of the taxpayer to file a claim for refund or the right of the Taxing
Authority to assert a further deficiency shall not constitute a Final
Determination; (ii) by a decision, judgment, decree or other order by a court
of competent jurisdiction, which has become final and unappealable; (iii) by a
closing agreement or accepted offer in compromise under Section 7121 or 7122 of
the Code, or comparable agreements under the laws of other jurisdictions; (iv)
by any allowance of a refund or credit in respect of an overpayment of Tax, but
only after the expiration of all periods during which such refund may be
recovered (including by way of offset) by the Tax imposing jurisdiction; or (v)
by any other final disposition, including by reason of the expiration of the
applicable statute of limitations.

     "FINANCIAL STATEMENTS" means the Balance Sheets of the Companies (as 
defined above) together with the unaudited statements of income of Sutton for
the year ended September 25, 1996 and the interim period ended June 25, 1997
and of Pennypower for the year ended September 22, 1996 and the interim period
ended June 22, 1997.

     "GOVERNMENTAL ENTITY" mean any government or any court, arbitral tribunal
administrative agency or commission or other governmental or other regulatory
authority or agency, federal, state, local or foreign.

     "HAZARDOUS SUBSTANCE" means any substance, waste or material (including
petroleum, its derivatives, by-products and other hydrocarbons) that is listed
or defined as toxic, radioactive or hazardous by, and is regulated under, any
Environmental Law.

     "INTELLECTUAL PROPERTY" means domestic and foreign patents, patent
applications, inventions, invention disclosures, trademark and service mark
applications, registered trademarks, registered service marks, copyrights,
trademarks, service marks, trade names, material trade secrets, know-how,
formulae and processes and all other similar items of intellectual property.

     "IRS" means the Internal Revenue Service.

     "KNOWLEDGE" means the actual knowledge of the executive officers of Seller
(which shall be deemed to include the actual knowledge of the executive
officers of the Companies) or Buyer, as the case may be.

     "LIEN" means any adverse claim, restriction on voting or transfer or
pledge, lien, charge, encumbrance or security interest of any kind.

     "MATERIAL ADVERSE EFFECT" with respect to any Person means a material
adverse effect on the business, results of operations or financial condition of
such Person and such Person's


                                       3
<PAGE>   8
Subsidiaries, if any, taken as a whole.

     "NET WORTH" means "total assets" minus "total liabilities" (excluding any
deferred income tax assets or liabilities), as such terms are used on the
Balance Sheets of the Companies.

     "OTHER FILINGS" means any filings (other than under the HSR Act) required
to be filed by Seller or Buyer with any Governmental Entity under the Securities
Act, the Exchange Act, any stock exchange rule or any other federal, state,
local or foreign laws in connection with the transactions contemplated hereby.

     "PENNYPOWER COMMON STOCK" means the common stock of Pennypower.

     "PERMIT" means any license, franchise, permit, consent, concession, order,
approval, authorization or registration from, of or with a Governmental Entity.

     "PERMITTED LIENS" means any Liens (i) reflected or referred to in the
Balance Sheets or the notes thereto, (ii) referred to in the Seller Disclosure
Schedule, (iii) for Taxes that are (a) not yet due or payable or delinquent or
(b) being contested in good faith and for which adequate reserves have been set
aside, (iv) that constitute mechanics', carriers', workers' or like liens or
(v) that do not secure indebtedness and, individually or in the aggregate,
would not materially interfere with the operation or business of the Companies
as currently conducted or proposed to be conducted by the current management of
the Companies.

     "PERSON" means an individual, a corporation, a limited liability company,
a partnership, an association, a trust or any other entity or organization,
including a Governmental Entity.

     "POST-CLOSING STRADDLE PERIOD" means the portion of any Straddle Period
that begins on the day after the Closing date.

     "PRE-CLOSING PERIOD" means any Taxable Period, or portion thereof, that
ends on or before the Closing Date, including any Pre-Closing Straddle period.

     "PRE-CLOSING STRADDLE PERIOD" means the portion of any Straddle Period
that ends on the Closing Date.

     "SEC" means the Securities and Exchange Commission.

     "SECURITIES ACT" means the Securities Act of 1933, as amended, and the
rules and regulations promulgated thereunder.

     "SELLER BY-LAWS" means the by-laws of Seller, as amended.

     "SELLER CHARTER" means the Certificate of Incorporation of Seller, as
amended.



                                       4
<PAGE>   9
     "SELLER DISCLOSURE SCHEDULE" means the Disclosure Schedule delivered by
Seller to Buyer simultaneously with the execution and delivery of this
Agreement.

     "STRADDLE PERIOD" means any Taxable Period that begins before the Closing
Date and ends after the Closing Date.

     "SUBSIDIARY" means, with respect to any Person, any corporation, limited
liability company or partnership of which such Person owns, either directly or
through its Subsidiaries or affiliates, more than 50% of (i) the total
combined voting power of all classes of voting securities of such corporation
or (ii) the capital or profit interests therein in the case of a partnership or
limited liability company.

     "SUTTON COMMON STOCK" means the common stock of Sutton.

     "TAX" (including with correlative meaning, the terms "TAXES" and
"TAXABLE") means all forms of taxation, whenever created or imposed, whether
imposed by a local, municipal, state, foreign, federal or other governmental
body or authority, and, without limited the generality of the foregoing, shall
include income, gross receipts, ad valorem, excise, value-added, sales, use,
transfer, franchise, license, stamp, occupation, withholding, employment,
payroll, property or environmental tax or premium, together with any interest,
penalty, addition to tax or additional amount imposed by any governmental body
or authority responsible for the imposition of any such tax (a "TAXING
AUTHORITY").

     "TAX BENEFIT" means the amount of the reduction in an indemnified party's
liability for Taxes realized (including recoveries of Taxes through the
carryover of net operating losses or reductions in Taxes attributable, in whole
or in part, to basis adjustments) as a result of the payment or accrual of any
loss, expense or Tax.

     "TAX COST" means the amount of the increase in an indemnified party's
liability for Taxes (including decreases in Tax refunds and credits) as a
result of the receipt of indemnification payments hereunder.

     "TAXABLE PERIOD" means any taxable year or any other period that is
treated as a taxable year with respect to which any Tax may be imposed under any
applicable statute, rule or regulation.

     "TAX RETURN" means any return, report, statement, information statement
and the like required to be filed with any Taxing Authority.

     "TERMINATION DATE" means October 31, 1997.

     SECTION 1.2 OTHER TERMS. Other terms may be defined elsewhere in this
Agreement and, for the purposes of this Agreement, those other terms shall have
the meanings specified in



                                       5

     
<PAGE>   10
those other portions unless the context requires otherwise.  Meanings specified
in this Agreement shall be applicable to both the singular and plural forms of
such terms and to the masculine, feminine and neuter genders, as the context
requires.

                                   ARTICLE II

                               THE STOCK PURCHASE

     Section 2.1    THE STOCK PURCHASE.  Subject to the terms and conditions
set forth herein, at the Closing (as defined in Section 2.3), Seller shall
transfer, assign and deliver to Buyer, and Buyer shall purchase from Seller 10
shares of Sutton Common Stock, and 1,000 shares of Pennypower Common Stock
representing all issued and outstanding shares of Company Common Stock, solely
in exchange for the Purchase Price (as defined below).

     Section 2.2    THE PURCHASE PRICE.

             (a)    Subject to Subsection 2.3 below, the total purchase price
for all of the issued and outstanding shares of Company Common Stock shall be
One Hundred Four Million Dollars ($104,000,000) (the "Purchase Price").

     Section 2.3    PURCHASE PRICE ADJUSTMENT.

             (a)    CLOSING BALANCE SHEET.  Not later than ninety (90) days
after the Closing, Buyer shall deliver to Seller a balance sheet of the
Companies (in the aggregate) as of the close of business on the Closing Date
(the "Closing Balance Sheet") prepared in accordance with generally accepted
accounting principles consistently applied ("GAAP") but reflecting the same
adjustments, exclusions or other modifications or deviations from GAAP as are
reflected in the Balance Sheets of the Companies.  Following delivery of the
Closing Balance Sheet, Buyer shall provide to Seller, for purposes of reviewing
such balance sheet, reasonable access during normal business hours to the books
and records of the Companies relating to the Closing Balance Sheet and the
workpapers of Buyer's accountants used in the preparation of the Closing
Balance Sheet.  Seller shall have sixty (60) days following delivery to Seller
of the Closing Balance Sheet during which to notify Buyer of any dispute of any
item contained in the Closing Balance Sheet, which notice shall be in writing
and shall set forth in reasonable detail the basis of such dispute.  If Seller
either (i) fails to notify Buyer of any such dispute within such 60-day period
or (ii) Seller acknowledges to Buyer in writing that the Closing Balance Sheet
is accurate, then the Closing Balance Sheet shall be deemed final, binding and
conclusive on the parties. In the event that Seller shall notify Buyer of any
dispute, Buyer and Seller shall cooperate in good faith to resolve such
dispute. In the event that the parties are unable to resolve any dispute
regarding the Closing Balance Sheet within (30) days after delivery of Seller's
notice (or such longer period as the parties may hereafter agree), such dispute
shall be resolved by an independent public accounting firm mutually agreed to
by Buyer and Seller (the "Independent Accounting Firm").  If Buyer and Seller
cannot mutually


                                       6
<PAGE>   11
agree on the identity of the Independent Accounting Firm, Buyer and Seller
shall each submit the name of a "big six" accounting firm (or, if none is
eligible, another nationally recognized accounting firm) that does not at the
time and has not in the prior two years provided services to Buyer, Seller or
any of their respective Affiliates, and thereafter the Independent Accounting
Firm shall be selected by lot.  Any expenses relating to the engagement of the
Independent Accounting Firm shall be shared equally by Buyer and Seller.  The
Independent Accounting Firm shall be instructed to use every reasonable effort
to make a determination within thirty (30) days of submission to it of the
Closing Balance Sheet and Seller's objections with respect thereto and, in any
case, as promptly as practicable after such submission.  The Closing Balance
Sheet, as modified by resolution  of any disputes by Buyer and Seller and/or by
the Independent Accounting Firm, shall be deemed to be the final, binding and
conclusive Closing Balance Sheet for purposes of this Section 2.3.

               (b)   ADJUSTMENT.  Within five (5) business days after the 
Closing Balance Sheet has been finalized in accordance with subparagraph (a) 
above, either (i)Buyer shall pay to Seller the amount, if any, by which the 
aggregate Net Worth of the Companies as reflected on the Closing Balance Sheet
exceeds $7,355,183, plus interest thereon from the Closing Date to the date of
payment at the annual rate of 6%, or (ii) Seller shall pay to Buyer the
amount, if any, by which the aggregate Net Worth of the Companies as reflected
on the Closing Balance Sheet is less than $7,355,183, plus interest thereon 
from the Closing Date to the date of payment at the annual rate of 6%.  The 
payment of such amount by Buyer to Seller or vice versa shall be deemed an 
adjustment of the Purchase Price.

Section 2.4    THE CLOSING.

               (a)   The closing of the transactions contemplated hereby (the
"Closing") shall take place at the offices of Seller, or such other place as
Seller and Buyer may mutually agree, as soon as practicable after satisfaction
or, to the extent permitted hereunder, waiver of all the conditions specified
in Article VIII, or such other date as Seller and Buyer may mutually agree in
writing (the "Closing Date").

               (b)   At the Closing, (i) Seller shall deliver stock
certificates representing all of the outstanding shares of Company Common
Stock, duly endorsed or accompanied by duly executed stock powers in blank
having all necessary transfer stamps attached thereto against payment of the
Purchase Price by Buyer, (ii) Buyer shall deliver to Seller the Purchase Price
payable by wire transfer of immediately available funds to such account as
Seller shall designate and (iii) Seller, the Companies and Buyer shall execute,
deliver and acknowledge, or cause to be executed, delivered and acknowledged,
such certificates and other documents related to the consummation of the
transactions contemplated hereby as may be reasonably requested by the parties
hereto.


                                       7


               
           
<PAGE>   12
                                  ARTICLE III

                    REPRESENTATIONS AND WARRANTIES OF SELLER

           Seller hereby represents and warrants to Buyer as follows:

     Section 3.1    ORGANIZATION AND QUALIFICATION.

               (a)  Seller is a corporation duly incorporated, validly existing
and in good standing under the laws of the jurisdiction of its incorporation.
Each Company is duly incorporated, validly existing and in good standing under
the laws of the jurisdiction of its incorporation or organization, has the
requisite corporate power and authority to own, lease and operate its
properties and to carry on its business as it is now being conducted and is in
good standing and duly qualified to do business in each jurisdiction in which
the transaction of its business makes such qualification necessary, except
where the failure to be so organized, existing, qualified and in good standing
or to have such power or authority would not have a Material Adverse Effect on
the Companies and their Subsidiaries taken as a whole or the ability to
consummate the transactions contemplated hereby.  True and complete copies of
the Company Charter and the Company By-Laws, each as amended to date and
currently in full force and effect, have been made available to Buyer.

          (b)  Section 3.1 of the Seller Disclosure Schedule lists all
Subsidiaries of any Company and correctly sets forth the capitalization of each
such Subsidiary and such Company's ownership interest therein.  Each such
Subsidiary is duly incorporated, validly existing and in good standing under
the laws of the jurisdiction of its incorporation or organization, has the
requisite corporate power and authority to own, lease and operate its
properties and to carry on its business as it is now being conducted and,
except as set forth in Section 3.1 of the Seller Disclosure Schedule, is in
good standing and duly qualified to do business in each jurisdiction in which
the transaction of its business makes such qualification necessary, except
where the failure to be so organized, existing, qualified and in good standing
or to have such power or authority would not have a Material Adverse Effect on
the Companies and their Subsidiaries taken as a whole or the ability to
consummate the transactions contemplated hereby.  True and complete copies of
the charter and the by-laws of the respective Subsidiaries, each as amended to
date and currently in full force and effect, have been made available to 
Buyer.

     Section 3.2    CAPITALIZATION.
          
               (a)  As of the Closing Date, the authorized capital stock of the
Companies will consist of 1,000 shares of Sutton Common Stock and 1,000 shares
of Pennypower Common Stock.  As of the date of this Agreement, (i) 10 shares of
Sutton Common Stock and 1,000 shares of Pennypower Common Stock are issued and
outstanding, respectively, and no shares of Company Common Stock are held in
treasury and (ii) no shares of Company Common Stock are reserved for issuance
pursuant to outstanding stock options and no shares of Company Common Stock are
reserved for issuance in respect of future grants of stock options.  All
outstanding shares of 



                                       8

<PAGE>   13
Company Common Stock are duly authorized, validly issued, fully paid and
nonassessable and are not subject to preemptive rights.  There are no
outstanding subscriptions, options, warrants, calls, rights, commitments or any
other agreements to which Seller or any Company is a party or by which Seller
or any Company is bound which obligate Seller or either Company to (i) issue,
deliver or sell or cause to be issued, delivered or sold any additional shares
of Company Common Stock or any other capital stock of any Company or any other
securities convertible into, or exercisable or exchangeable for, or evidencing
the right to subscribe for, any such shares of Company Common Stock or any
other capital stock of any Company or (ii) purchase, redeem or otherwise
acquire any shares of Company Common Stock or any other capital stock of any
Company.

             (b)    Seller owns, directly or indirectly, all of the outstanding
shares of, or other equity interest in, Company Common Stock free and clear of
all Liens.  Upon the sale of the Company Common Stock and delivery of
certificates therefor to Buyer, Buyer will acquire the entire legal and
beneficial interest in the Company Common Stock free and clear of any Lien
except as may be created by or through Buyer or its Affiliates and subject to
no legal or equitable restrictions of any kind except as may be created by or
through Buyer or its Affiliates.

     Section 3.3  AUTHORITY AND VALIDITY OF AGREEMENT.  Seller has the
requisite corporate power and authority to execute and deliver this Agreement
and to consummate the transactions contemplated hereby in accordance with the
terms hereof.  Seller's Board of Directors has duly authorized the execution,
delivery and performance of this Agreement by Seller, and no other corporate
proceedings on the part of Seller are necessary to authorize this Agreement or
the transactions contemplated hereby.  This Agreement has been duly executed
and delivered by Seller and, assuming this Agreement constitutes the legal,
valid and binding obligation of the other parties thereto, this Agreement
constitutes the legal, valid and binding obligations of Seller, enforceable
against Seller in accordance with its terms, except as may be limited by any
bankruptcy, insolvency, reorganization, moratorium, fraudulent conveyance or
other similar laws affecting the enforcement of creditors' rights generally or
by general principles of equity (regardless of whether such enforceability is
considered in a proceeding in equity or at law).

     Section 3.4  CONSENTS AND APPROVALS.  Neither the execution and delivery
of this Agreement by Seller nor the consummation by Seller of the transactions
contemplated hereby will require on the part of Seller any consent, approval,
authorization or permit of, or filing with, or notification to, any
Governmental Entity or other third party, except (i) for any applicable filings
required under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as
amended (the "HSR Act"), (ii) as set forth in Section 3.4 or 3.5 of the Seller
Disclosure Schedule or (iii) where the failure to obtain such consent,
approval, authorization or permit, or to make such filing or notification,
would not have a Material Adverse Effect on the Companies and their
Subsidiaries taken as a whole or prevent the consummation of the transactions
contemplated hereby.

     Section 3.5  NO VIOLATION.  Except as set forth in Section 3.5 of the
Seller Disclosure Schedule, neither the execution and delivery of this
Agreement by Seller nor the consummation by Seller of the transactions
contemplated hereby will (i) conflict with or violate the Seller Charter or the
Company Charters or the Seller By-Laws or the Company By-Laws, (ii) result in a
violation or



                                       9
     
<PAGE>   14
breach of, constitute a default (with or without notice or lapse of time, or
both) under, give rise to any right of termination, cancellation or
acceleration or result in the imposition of any Lien on any material assets or
property of any Company pursuant to any material Contract or other obligation
to which such Company is a party or by which such Company or any of its assets
or properties are bound, except for such violations, breaches and defaults (or
rights of termination, cancellation or acceleration or Lien) as to which
requisite waivers or consents have been obtained or (iii) assuming the
consents, approvals, authorizations  referred to in Section 3.4 and this
Section 3.5 are duly and timely obtained or made, violate any order, writ,
injunction, decree, statute, rule or regulation applicable to either Company or
any of its assets and properties.

     Section 3.6 FINANCIAL STATEMENTS. The Financial Statements are included in
Section 3.6 of the Seller Disclosure Schedule. The Balance Sheet (including any
related notes and schedules thereto) of each Company fairly presents in all
material respect the financial position of such Company as of its date, and
each statement of income included in the Financial Statements (including any
related notes and schedules thereto) fairly presents, in all material respects,
the results of operations of the Company to which it relates for the periods
set forth therein, in each case in accordance with generally accepted
accounting principles consistently applied (subject to normal year-end
adjustments in the case of non-annual statements and except as otherwise set
forth in Section 3.6 of the Seller Disclosure Schedule). The Financial
Statements have been prepared from the books and records of the Companies and
their respective Subsidiaries, which accurately and fairly reflect the
transactions and dispositions of the assets of the Companies and their
respective Subsidiaries, except as otherwise set forth in Section 3.6 of the
Seller Disclosure Schedule. There are no material liabilities, contingent or
absolute, of any of the  Companies and their respective Subsidiaries other than
liabilities disclosed in the Financial Statements and liabilities arising in
the ordinary course of business subsequent to the date of the most recent
Balance Sheet of each Company and except as disclosed in Sections 3.6, 3.8,
3.9, 3.10(C) and 3.11 of the Seller Disclosure Schedule.

     Section 3.7 ASSETS. Except as set forth in Section 3.7 of the Seller
Disclosure Schedule, the Companies have good and marketable title to, or a valid
leasehold interest in, all assets (i) used exclusively in the business of the
Companies or (ii) necessary to conduct the business of the Companies as it is
presently conducted, free and clear of any lien except as may be created by
or through Buyer or its Affiliates. Except as set forth in Section 3.7 of
Seller's Disclosure Schedule, no Company owns any real property.

     Section 3.8 COMPLIANCE WITH LAW; ENVIRONMENTAL MATTERS. Except as set
forth in Section 3.8 of the Seller Disclosure Schedule, no Company is in
violation of any applicable statute, rule, regulation, decree or order of any
Governmental Entity applicable to the Company, except for violations which
would not have a Material Adverse Effect on the Companies and their
Subsidiaries taken as a whole. Without limiting the foregoing, expect for
matters which would not have a Material Adverse Effect on the Companies and
their Subsidiaries taken as a whole or as set forth in Section 3.8 of the
Seller Disclosure Schedule, (i) the business of each Company has been and is



                                      10
<PAGE>   15
being conducted in compliance with applicable Environmental Laws and (ii) to
the knowledge of Seller, there has been no material release at any location of
any Hazardous Substance generated by any Company.  Except as set forth in
Section 3.8 of the Seller Disclosure Schedule or as contemplated or permitted
by this Agreement, each Company holds all Permits necessary for the conduct of
its business as now being conducted, except where the failure to hold such
Permits would not have a Material Adverse Effect on the Companies and their
Subsidiaries taken as a whole.

     Section 3.9   LITIGATION.  Except as disclosed in Section 3.9 of the
Seller Disclosure Schedule, there are no claims, actions, proceedings or
governmental investigations pending or, to the knowledge of any Company,
threatened against any Company.  Except as disclosed in Section 3.9 of the
Seller Disclosure Schedule, no Company is subject to any outstanding and
unsatisfied order, writ, judgment, injunction or decree or settlement or
consent agreement by or with a Governmental Entity.

     Section 3.10   EMPLOYEE BENEFIT MATTERS.  All Benefit Plans are listed in
Section 3.10 of the Seller Disclosure Schedule, except such Benefit Plans which
are not material.  True and complete copies of the Benefit Plans have been made
available to Buyer.  To the extent applicable, the Benefit Plans are and have
been in compliance in all material respects with the requirements of ERISA and
the Code.  Any Benefit Plan intended to be qualified under Section 401(a) of
the Code has been determined by the IRS to be so qualified or has been
submitted to the IRS to obtain such a determination within the applicable
remedial amendment period, as defined in Treas. Reg. Section 1.401 (b)-(c).  No
Company has any liability under Title IV of ERISA (other than for the payment
of premiums, none of which are overdue).  Neither Seller nor any of its ERISA
Affiliates incurred or expects to incur liability in connection with an
"accumulated funding deficiency" within the meaning of Section 412 of the Code,
whether or not waived.  No Company is or has been a party to any multiemployer
plan as defined in Section 3(37) of ERISA.  Except as set forth in Section
3.10(C) of the Seller Disclosure Schedule, the execution of, and performance of
the transactions contemplated in, this Agreement will not constitute an event
under any plan, policy, arrangement or agreement or any trust or loan that will
or may result in any payment (whether of severance pay or otherwise),
acceleration, forgiveness of indebtedness, vesting, distribution, increase in
benefits or obligation to fund benefits with respect to any current or former
employees of either Company.  No Company has incurred any liability or penalty
under Section 4975 of the Code or Section 502(i) of ERISA with respect to any
Benefit Plan.  Except as disclosed in Section 3.10 of the Seller Disclosure
Schedule, each Benefit Plan has been maintained and administered in all
material respects in compliance with its terms.  To the knowledge of Seller,
there are no pending, nor has the Company received notice of any threatened
claims against or otherwise involving any of the Benefit Plans.  All material
contributions required to be made as of the date of this Agreement to the
Benefit Plans have been made or provided for.  There are no material unfunded
liabilities existing under any Benefit Plans.  Except as otherwise provided in
Section 6.1 hereof, no Company has any obligation to maintain any Benefit Plan
and each Benefit Plan could be terminated as of the Closing and any date
thereafter without any liability to Buyer, the Company or any ERISA Affiliate.


                                       11
<PAGE>   16
     Section 3.11  TAXES.  (a) Except as disclosed in Section 3.11 of the
Seller Disclosure Schedule, each Company (i) has filed (or caused to be filed)
all Tax Returns required to be filed by such Company prior to the date of this
Agreement, except for those Tax Returns the failure of which to file would not
have a Material Adverse Effect on the Companies and their Subsidiaries taken as
a whole or for which requests for extensions have been timely filed, and all
such Tax Returns are correct and complete in all material respects, (ii) has
paid all Taxes due and payable by such Company, (iii) has withheld and timely
paid to or deposited with the appropriate Taxing Authority all monies and Taxes
which such Company has been required by law to withhold from employees,
contractors or customers with respect to any Pre-Closing Period and any payment
made on or before the Closing Date, and (iv) has accrued on the Financial
Statements (or caused to be accrued) all unpaid Taxes for all periods ending on
or prior to the date of the Financial Statements of such Company.  No Company
has incurred any liability for Taxes subsequent to the date of the Financial
Statements of such Company other than in the ordinary course of such Company's
business or in connection with the transactions contemplated by this
Agreement.  Except as disclosed in Section 3.11 of the Seller Disclosure
Schedule, no Company has any liability for the Taxes of any corporation under
Treasury Regulation Section 1.1502-6 or any similar provision of state, local
or foreign law.  Except as disclosed in Section 3.11 of the Seller Disclosure
Schedule, there are no Liens for Taxes on the assets of any Company, and there
is no pending Tax audit, examination, refund litigation or other proceeding
with any Taxing Authority which, if determined adversely, would have a Material
Adverse Effect on the Companies and their Subsidiaries taken as a whole.
Except as disclosed in Section 3.11 of the Seller Disclosure Schedule, no
federal income tax return of any Company, or any portion of any federal income
tax return or any other company that relates to any Company, is subject to any
pending audit by the IRS, and no waiver of any statute of limitations in
respect of Taxes or any extension of time with respect to a Tax assessment or
deficiency granted by either Company, or to which either Company is subject, is
currently in effect.

     (b)  Except as disclosed in Section 3.11 of the Seller Disclosure
Schedule, neither Company (i) has filed or is subject to a consent pursuant to
Section 341(f) of the Code nor an agreement to have Section 341(f)(2) of the
Code apply to any disposition of a subsection (f) asset (as such term is
defined in Section 341(f) of the Code) owned by such Company, (ii) has agreed,
is subject to an agreement, or is required, to make any adjustment under
Section 481(a) of the Code by reason of a change in accounting method or
otherwise that will affect the liability of such Company for Taxes, (iii) has
made or is subject to an election, or is required, to treat any asset of such
company as owned by another person pursuant to the provisions of former Section
168(f)(8) of the Code, (iv) is now or has ever been a party to, or subject to,
any agreement, contract, arrangement, or plan that would result, separately or
in the aggregate, in the payment of any "excess parachute payments" within the
meaning of Section 280G of the Code, (v) has participated in an international
boycott as defined in Section 999 of the Code, (vi) is now or has ever been a
"foreign person" within the meaning of Section 1445(b)(2) of the Code, or (vii)
has made any of the foregoing elections or is required to apply any of the
foregoing rules under any comparable state or local tax provision.



                                       12
<PAGE>   17
     Section 3.12   INTELLECTUAL PROPERTY.  As of the Closing Date, each
Company will own or possess rights to all Intellectual Property exclusively
used in or material to the conduct of its business as now operated, except
where the failure to own or possess any such Intellectual Property would not
have a Material Adverse Effect on the Companies and their Subsidiaries taken as
a whole.  Neither Seller nor any Company has received any notice that the
products of the Companies or the use thereof violate, infringe or otherwise
conflict with the Intellectual Property of third parties, except as disclosed in
Section 3.12 of the Seller Disclosure Schedule.

     Section 3.13   CONTRACTS.  (i)  No Company is (with or without the lapse
of time or the giving of notice, or both) in breach or default under any
Contract with respect to which it is a party and (ii) to Seller's knowledge,
none of the other parties to any such Contract is (with or without the lapse of
time or the giving of notice, or both) in breach or default thereunder, in each
case, except for any such breach or default that would not, individually or in
the aggregate, have a Material Adverse Effect on the Companies and their
Subsidiaries taken as a whole.  Set forth in Section 3.13 of the Seller
Disclosure Schedule is a list of all current or pending Contracts to which
either Company is a party or to which either Company or any of its assets or
properties is subject which individually involve payments or receipts in excess
of $100,000 annually, inclusive of contracts with customers entered into in the
ordinary course of business.  Each such Contract is in full force and effect
and neither Company has been notified or advised by any party thereto of any
claim that such Company is in breach thereunder.  Neither Company is a party to
any arrangement with any competitors.

     Section 3.14  LABOR MATTERS.  Except as disclosed in Section 3.14 of the
Seller Disclosure Schedule, no Company is a party to, or bound by, any
collective bargaining agreement, contract or other agreement or understanding
with a labor union or labor union organization.  There is no unfair labor 
practice or labor arbitration proceeding pending or, to the knowledge of
Seller, threatened against any Company.

     Section 3.15  BROKERS AND FINDERS.  In connection with the transactions
contemplated hereby, no broker, finder or investment bank has acted directly or
indirectly for Seller or either Company, and neither Seller nor any Company has
incurred any obligation to pay any brokerage, finder's or other fee or
commission to any person, other than Credit Suisse First Boston Corporation and
Bear, Stearns & Co., Inc., the fees and expenses of which shall be borne by
Seller.

     Section 3.16  ABSENCE OF CERTAIN CHANGES.  Except as disclosed in Section
3.16 of the Seller Disclosure Schedule or as contemplated by this Agreement,
since the date of the Balance Sheet through the date of this Agreement, the
Companies' business has been conducted only in the ordinary source consistent
with past practice, and there have not been any events, changes or developments
which, would be reasonably likely to have a Material Adverse Effect on the
Companies and their Subsidiaries taken as a whole or prevent the consummation
of the transactions contemplated hereby, other than events, changes or
developments relating to the economy in general or resulting from industry-wide
developments affecting companies in similar businesses or from the disclosure
of the transactions contemplated by this Agreement.


                                      13
<PAGE>   18
     Section 3.17   NO MISSTATEMENTS/OMISSIONS.  To Seller's knowledge, no
representation or warranty made by Seller in this Agreement (including the
Seller Disclosure Schedule attached hereto) or in any document delivered by
Seller pursuant to Article VIII hereof contains any untrue statement of
material fact or omits to state any material fact necessary to make such
representation or warranty not misleading to a prospective purchaser of the
Companies.

                                  ARTICLE IV

                   REPRESENTATIONS AND WARRANTIES OF BUYER

     Buyer hereby represents and warrants to Seller as follows:

     Section 4.1    ORGANIZATION AND QUALIFICATION. Buyer is duly incorporated,
validly existing and in good standing under the laws of the jurisdiction of its
incorporation, has the requisite corporate power and authority to own, lease and
operate its properties and to carry on its business as it is now being
conducted and is in good standing and duly qualified to do business in each
jurisdiction in which the transaction of its business makes such qualification
necessary, except where the failure to be so organized, existing, qualified and
in good standing or to have such power or authority would not have a Material
Adverse Effect on Buyer and its Subsidiaries taken as a whole. True and
complete copies of the Buyer Charter and the Buyer By-Laws, as amended to date,
and Certificate of Incorporation and By-Laws of each its Subsidiaries, as
amended to date and currently in full force and effect, have been made
available to Seller.

     Section 4.2  AUTHORIZATION AND VALIDITY OF AGREEMENT.  Buyer has the
requisite corporate power and authority to execute and deliver this Agreement
and to consummate the transactions contemplated hereby in accordance with the
terms hereof. The Board of Directors of Buyer has duly authorized the
execution, delivery and performance of this Agreement by Buyer and no other
corporate proceedings on the part of Buyer are necessary to authorize this
Agreement or the transactions contemplated hereby.  This Agreement has been
duly executed and delivered by Buyer and, assuming this Agreement constitutes
the legal, valid and binding obligation of Seller, this Agreement constitutes
the legal, valid and binding obligations of Buyer, enforceable against Buyer in
accordance with its terms, except as may be limited by any bankruptcy,
insolvency, reorganization, moratorium, fraudulent conveyance or other similar
laws affecting the enforcement of creditors' rights generally or by general
principles of equity (regardless of whether such enforceability is considered
in a proceeding in equity or at law).

     Section 4.3  CONSENTS AND APPROVALS.  Neither the execution and delivery
of this Agreement by Buyer nor the consummation by Buyer of the transactions
contemplated hereby will require on the part of Buyer or any of its
Subsidiaries any consent, approval, authorization or permit of, or filing with,
or notification to, any Governmental Entity or other third party, except (i)
for any applicable filings required under the HSR Act (ii) as set forth in
Section 4.3 of the Buyer Disclosure Schedule or (iii) where the failure to
obtain such consent, approval, authorization 


                                      14


<PAGE>   19
or permit, or to make such filing or notification, would not have a Material
Adverse Effect on Buyer and its Subsidiaries taken as a whole or prevent the
consummation of the transactions contemplated hereby.

     Section 4.4 NO VIOLATION. Except as set forth in Section 4.4 of the Buyer
Disclosure Schedule, neither the execution and delivery of this Agreement by
Buyer nor the consummation by Buyer of the transactions contemplated hereby
will (i) conflict with or violate the Buyer Charter or the Buyer By-Laws or the
charter or by-laws of any Subsidiary of Buyer, (ii) result in a violation of
breach of, constitute a default (with or without notice or lapse of time, or
both) under, give rise to any right of termination, cancellation or
acceleration of, or result in the imposition of any Lien on any material assets
or property of Buyer or any of its Subsidiaries pursuant to any Contract or
other instrument or obligation to which Buyer or any of its Subsidiaries is a
party of by which Buyer or any of its Subsidiaries or any of their respective
assets or properties are bound, except for such violations, breaches and
defaults (or rights of termination, cancellation or acceleration or Lien) as to
which requisite waivers or consents have been obtained or (iii) assuming the
consents, approvals, authorizations or permits and filings or notifications
referred to in Section 4.3 and this Section 4.4 are duly and timely obtained or
made, violate any order, writ, injunction, decree, statute, rule or regulation
applicable to Buyer or any of its Subsidiaries or their respective assets or
properties.

     Section 4.5 FUNDING. Buyer has cash available or has existing borrowing
facilities which, together with its available cash, are sufficient to enable it
to consummate the transactions contemplated by this Agreement and pay all
related fees and expenses for which Buyer will be responsible and will, from
time to time, provide assurances and information to Seller as shall
reasonably be requested by Seller that it will have such financial capability
on the Closing Date.

     Section 4.6 INVESTMENT REPRESENTATION; BUSINESS INVESTIGATION. Buyer is
acquiring the shares of Company Common Stock for its own account for investment
purposes only and not with a view to the distribution of the shares of Company
Common Stock. Buyer acknowledges that the Company Common Stock has not been
registered under the Securities Act of 1933, as amended (the "Securities Act") 
or any state securities law in reliance upon an exemption therefrom for
non-public offerings, that the Company Common Stock must be held indefinitely
unless the sale thereof is registered under the Securities Act or such state
securities laws, or an exemption from such registration is available under Rule 
144 or otherwise. Buyer (a) has such knowledge, sophistication and experience
in business and financial matters that it is capable of valuing an investment
in the shares of Company Common Stock, (b) fully understands the nature, scope
and duration of the limitations on transfer applicable to the shares of Company
Common Stock and (c) can bear the economic risk of an investment in the shares
of Company Common Stock and can afford a complete loss of such investment.

     Section 4.7 BROKERS AND FINDERS. In connection with the transactions
contemplated hereby, no broker, finder or investment bank has acted directly or
indirectly for Buyer, and Buyer has not incurred any obligation to pay any
brokerage, finder's or other fee or commission to any person.




                                       15
<PAGE>   20

                                   ARTICLE V

                              COVENANTS OF SELLER

     Section 5.1  ACCESS TO INFORMATION. From the date hereof until the
Closing Date, Seller will give Buyer, its counsel, financial advisors, auditors
and other authorized representatives reasonable access during normal business
hours and on reasonable notice to the officers, properties, books and records
of and relating to the Companies, will furnish to Buyer, its counsel,
financial advisors, auditors and other authorized representatives such
financial and operating data and other information with respect to the
Companies, as such Persons may reasonably request. Any information provided, or
caused to be provided, by Seller pursuant to this Section 5.1 shall be subject
to the terms of the Confidentiality Agreement dated as of April 28, 1997
between Seller and Buyer.

     Section 5.2  CONDUCT OF SELLER. From the date of this Agreement
until the Closing Date, Seller Agrees that, except as otherwise contemplated by
this Agreement or the Seller Disclosure Schedule, or as Buyer shall otherwise
consent in writing:

          (a)  ORDINARY COURSE. The business of each Company shall be
conducted in the ordinary course consistent with past practice and each Company
will use commercially reasonable efforts to keep available the services of key
employees engaged exclusively in the business of the Companies and to preserve
the relationships with the key customers and suppliers and others having
significant business dealings with the business of the Companies.
Notwithstanding, the foregoing, nothing shall prohibit any Company from
declaring, issuing, making, or paying any cash dividend or other cash
distribution to its stockholders prior to the Closing or any dividend or
distribution of intercompany receivables between Seller, on the one hand, and
either Company or their respective Subsidiaries, on the other, prior to the
Closing. Without Buyer's written consent, neither Company shall directly or
indirectly do any of the following: (i) create, incur, assume, guarantee or
become liable for any indebtedness for borrowed money (including capital
leases) or issue any debt securities; (ii) enter into or modify any material
contract, lease, agreement or commitment, other than in the ordinary course of
business consistent with past practice; (iii) terminate, modify, assign (except
as necessary in connection with the transactions contemplated hereby), waive,
release or relinquish any material contract rights or amend any material rights
or claims; (iv) except in the ordinary course of business consistent with past
practice, pay, discharge or satisfy any claims, liabilities or obligations
(absolute, accrued, contingent or otherwise); (v) make any capital expenditure
or commitment, except capital expenditures that, individually, do not exceed
$100,000; or (vi) take any other action that would cause the representations
and warranties made by Seller herein not to be true and correct as of the
Closing.

          (b)  GOVERNING DOCUMENTS. No Company will amend its Company Charter 
or the Company By-Laws.

                                       16
<PAGE>   21
          (c)  ISSUANCE OF SECURITIES.  No Company will issue, transfer, sell or
dispose of, authorize or agree to the issuance, transfer, sale or disposition
of (whether through the issuance or granting of options, rights, warrants, or
otherwise), any shares of capital stock or any voting securities of such
Company or any options, rights, warrants or other securities convertible into
or exchangeable or exercisable for any such shares of capital stock or voting 
securities of such Company or amend any of the terms of any securities or 
agreements relating to such capital stock or voting securities outstanding on 
the date hereof.

         (d)  NO ACQUISITIONS.  No Company will acquire or agree to acquire,
by merging or consolidating with, or by purchasing a substantial equity
interest  in or substantial portion of the assets of, any business or any
corporation, partnership, association or other business organization or
division thereof or otherwise acquire or agree to acquire any material assets,
in any such case, except in the ordinary course of business. 

          (e)  NO DISPOSITIONS.  No Company will sell, lease, license, 
encumber or otherwise dispose of or agree to sell, license, encumber or
otherwise dispose of, any of its materials assets other than in the ordinary
course of business consistent with past practice or pursuant to existing
contractual obligations. 

          (f)  MAINTENANCE OF PROPERTIES.  The Companies will continue to 
maintain and repair all property material to the operation of its business in a
manner consistent in all material respects with past practice.

          (g)  BENEFIT PLANS.  Except as required by law or contemplated hereby
or in the ordinary course of business consistent with past practice, no Company
will adopt any plan, arrangement or policy which would become a Benefit Plan or
amend any such plans, to the extent such adoption or amendment would result in
a material increase in the benefits payable to any of its current or former 
employees. Seller shall be responsible for all amounts due pursuant to the
retention/bonus agreements set forth in subpart (C) of Section 3.10 of the 
Seller Disclosure Schedule.

                                   ARTICLE VI

                               COVENANTS OF BUYER

     SECTION 6.1    COMPENSATION AND BENEFITS.  (a) Except as set forth in
Subparagraph (b) of this Section 6.1, Buyer will cause to remain in effect for
the benefit of employees of each Company until at least February 9, 1998 all
Benefit Plans that such Company sponsors or participates in (including existing
severance policies and programs but excluding stock and incentive compensation
plans) in effect on the date of this Agreement (or any successor plan with
substantially identical terms). Until February 9, 1998, no amendment shall be
made to any such Benefit Plan that materially adversely affects the rights or
interests of the plan participants or beneficiaries except to the extent
required by applicable law or to maintain tax qualifications.  In the event
that any

                                       17

     
<PAGE>   22
employee of a Company is at any time after the Closing Date transferred to
Buyer or any Affiliate of Buyer or becomes a participant in an employee
benefit plan, program or arrangement (other than any defined benefit plan)
maintained by or contributed to by Buyer or its Affiliates, Buyer shall cause
such plan, program or arrangement to treat the prior service of such employee
with a Company, to the extent such prior service is recognized under the
comparable Benefit Plan of Seller or such Company, as service rendered to Buyer
or its Affiliates, as the case may be; provided, however, that in administering
such plans, programs or arrangements of Buyer or its Affiliates, Buyer may
cause a reduction of benefits under any such plans, programs or arrangements to
the extent necessary to avoid duplication of benefits with respect to the same
covered matter or years of service.

          (b)  Notwithstanding anything to the contrary contained in
Subparagraph (a) of this Section 6.1:

               (i)  With respect to the ABC, Inc. Savings and Investment Plan
     (the "ABC 401(k) Plan"), Buyer shall be required to (A) modify its existing
     comparable plan in order to provide thereunder benefits to each Company
     employee that are substantially identical to the benefits provided to such
     Company employee under the ABC 401(k) Plan, or (B) adopt the ABC 401(k)
     Plan for the benefit of the Company employees currently participating in
     the ABC 401(k) Plan, or (C) adopt a new plan which provides benefits to
     each Company employee that are substantially identical to the benefits
     provided to such Company employee under the ABC 401(k) Plan.  In addition,
     Buyer and Seller shall take such steps as are reasonably necessary to
     enable each Company employee to transfer the assets held by such employee
     under the ABC 401(k) Plan into Buyer's existing comparable plan or new
     plan.

               (ii) With respect to the ABC, Inc. Publishing Pension Plan and
     related Benefit Equalization Plan (collectively, the "ABC Pension Plan"),
     as of the Closing, the Companies shall cease to be participating employers
     under the ABC Pension Plan, and Seller shall take, or cause to be taken,
     all actions as may be necessary to (a) effect such cessation as of the
     Closing Date, (b) provide that employees of the Companies as of the Closing
     (including those who would have satisfied the eligibility requirements of
     the ABC Pension Plan between the Closing and February 9, 1998) shall accrue
     additional benefits under the ABC Pension Plan equal to those they would
     have accrued if they had remained employees of the Companies or an ERISA
     Affiliate of the Companies for the period from the Closing Date through
     February 9, 1998, and (c) cause such employees to become fully vested in
     the ABC Pension Plan.  Buyer agrees to pay Seller, on the Closing Date, an
     amount equal to the cost to Seller to comply with the preceding covenant
     with respect to benefits applicable to the period from the Closing Date
     through February 9, 1998; provided, however, that such payment shall not
     exceed $400,000.  Such amount shall be mutually agreed upon by Buyer and
     Seller within ten (10) business days following the date of this Agreement.
     In the event Buyer and Seller are unable to so agree within such time, they
     shall immediately refer the resolution of such dispute to a mutually agreed
     upon independent actuary (which, if one cannot be agreed upon, shall be
     selected by lot in the manner prescribed in Section 2.3(a) hereof), with
     directions for such actuary to resolve such 



                                       18
<PAGE>   23
matter within five (5) business days.  The expenses of any actuary hereunder
shall be borne equally by Buyer and Seller.

                (iii) With respect to the ABC, Inc. Special Severance Program
(the "Severance Plan"), Seller agrees that it shall pay and indemnify Buyer
against any amounts that may become due and payable under the Severance Plan
with respect to the employees listed in Subpart "C" of Section 3.10 of the
Seller Disclosure Schedule. Buyer agrees that it shall pay and indemnify Seller
against any amounts that may become due and payable under the Severance Plan
with respect to all Company employees other than those referred to in the
preceding sentence.                            

     Section 6.2   PERMITS.  Buyer shall be responsible, at its own expense,
for all Permits, licenses and other approvals required for the Companies to
conduct the business of the Companies subsequent to the Closing.

     Section 6.3   CLOSING DATE TRANSACTIONS.  Buyer will not cause or permit
any Company to take any action on the Closing Date that is not in the ordinary
course of the business of such Company. 


                                  ARTICLE VII
                                        
                         COVENANTS OF BUYER AND SELLER

     The parties hereto agree that:

     Section 7.1   EFFORTS.

               (a)   Subject to the terms and conditions of this Agreement and
applicable law, each of the parties hereto shall act in good faith and use
commercially reasonable efforts to take, or cause to be taken, all actions, and
to do, or cause to be done, all things necessary, proper or advisable to
consummate and make effective the transactions contemplated hereby as soon as
practicable, including such actions or things as the other party may reasonably
request in order to cause any of the conditions to such other party's
obligation to consummate the transactions contemplated by this Agreement to be
fully satisfied.  Without limiting the foregoing, the parties shall consult and
fully cooperate with and provide assistance to each other in obtaining all
necessary consents, approvals, waivers, licenses, permits, authorizations,
registrations, qualifications or other permissions or action by, and giving all
necessary notices to and making all necessary findings with and applications and
submissions to, or filing with any Governmental Entity as soon as reasonably
practicable after filing. Prior to making any application or filing with any
Governmental Entity or other person or entity in connection with this
Agreement, each party shall provide the other party with drafts thereof and
afford the other party a reasonable opportunity to comment on such drafts.


                                       19
<PAGE>   24
             (b)  As soon as practicable, and in any event no later than ten
(10) business days after the date hereof, each of the parties shall file any
Notification and Report Forms and related material required to be filed by it
with the Federal Trade Commission and the Antitrust Division of the United
States Department of Justice under the HSR Act with respect to transactions
contemplated hereby and shall promptly make any further filings pursuant
thereto that may be necessary, proper or advisable.  Each of Buyer and Seller
shall furnish to the other such information and assistance as the other shall
reasonably request in connection with the preparation of any submissions to, or
agency proceedings by, any Governmental Entity under the HSR Act or any
comparable laws of foreign jurisdictions, and each of Buyer and Seller shall
keep the other promptly apprised of any communications with, and inquiries or
requests for information from such Governmental Entities.

     Section 7.2  CERTAIN FILINGS.  Each of Seller and Buyer shall prepare and
file any Other Filings required to be filed by them.  Seller and Buyer shall
cooperate with each other and provide to each other all information necessary
in order to prepare the Other Filings.  The information provided by Seller and
Buyer for use in the Other Filings shall at all times prior to the Closing Date
be true and correct in all material respects and shall not omit to state any
material fact required to be stated therein or necessary in order to make such
information not false or misleading.  Each such filing shall, when filed,
comply in all material respects with applicable law.

     Section 7.3  PUBLIC ANNOUNCEMENTS.  Buyer and Seller will consult with
each other before issuing any press release or making any public statement with
respect to the transactions contemplated hereby and, except as may be required
by applicable law or any listing agreement with any securities exchange, will
not issue any such press release or make any such public statement unless the
text of such statement shall first have been agreed upon by the parties.

     Section 7.4  FILING OF TAX RETURNS AND PAYMENT OF TAXES.

             (a)  Seller shall cause to be prepared and filed (or provide each
Company for execution and filing, as appropriate) all Tax Returns of or
including any Company (i) that pertain to or include any Pre-Closing Period and
(ii) that are not described in (i) above and that are required to be filed
(with extensions) on or before the Closing Date; and Seller shall pay or cause
to be paid all Tax reported, or required to be reported, on such Returns.
Buyer will pay to Seller an amount equal to the portion of any such Tax that is
attributable to any Post-Closing Straddle Period within five (5) business days
of receipt of written notice from Seller that any such payment is due.  Buyer
shall provide Seller with any assistance reasonably requested by Seller in
connection with the filing of any Tax Returns described above.

             (b)  From and after the Closing, Buyer shall prepare and file, or
shall cause the Companies to prepare and file, all Tax Returns of or including
any Company other than those described in Section 7.4(a) above and Buyer or
such Company shall pay all Taxes shown thereon.


                                      20
<PAGE>   25
            (c)  All transfer, documentary, sales, use, registration and other
such Taxes (including, but not limited to, all applicable real estate transfer
or gains taxes and stock transfer Taxes), any penalties, interest and additions
to Tax and fees incurred in connection with this Agreement and the
transactions, contemplated hereby shall be paid by the Seller. Each party to
this Agreement shall cooperate in the timely making of all filings, returns,
reports and forms as may be required in connection therewith.

            (d)  Without Seller's written consent, Buyer shall not file or 
permit to be filed, any amended Tax Return related to any Company with respect
to any Pre-Closing Period.

            (e)  Buyer shall not take or advocate any position with respect to
Taxes that reasonably could be expected to materially adversely affect any tax
position taken by Seller or any Affiliate thereof with respect to the Companies
taken as a whole.

     Section 7.5 APPORTIONMENT. For purposes of apportioning a Tax relating to
the Straddle Period between the Pre-Closing Straddle Period and the Post-Closing
Straddle Period, the parties hereto shall treat the Closing Date as the last day
of the Pre-Closing Straddle Period (i.e., the parties shall "close the books" on
such date) and shall elect to do so if permitted by applicable law.

     Section 7.6 COOPERATION AND BOOKS AND RECORDS. After the Closing Date,
Seller and Buyer shall (i) provide, and shall cause each of their Affiliates to
provide, to the other party and its Affiliates (at the expense of the
requesting party) such information relating to the Companies as Seller or Buyer
may reasonably request with respect to Tax matters and (ii)cooperate with each
other in the conduct of any audit or other proceeding with respect to any Tax
involving any Company and shall retain or cause to be retained all books and
records pertinent to the Companies for each Taxable Period or portion thereof
ending on or prior to the Closing Date until the expiration of the applicable
statute of limitations (giving effect to any and all extensions and waivers).

     Section 7.7 NOTICE OF AUDIT. If any party to the Agreement receives any
written notice from any Taxing Authority proposing an adjustment to any Tax for
which any other party hereto may be obligated to indemnify under this
Agreement, such party shall give prompt written notice thereof to the others
that describes such proposed adjustment in reasonable detail. The failure to
give such notice shall eliminate the obligations of the other party hereunder,
to the extent such failure materially prejudices the rights of the other party
to contest such Tax.

     Section 7.8 NATURE AND SURVIVAL OF REPRESENTATIONS AND WARRANTIES;
                 INDEMNIFICATIONS, ETC.

            (a)  SURVIVAL OF REPRESENTATIONS, WARRANTS AND COVENANTS. All
covenants and agreements of the parties made in this Agreement or provided
herein shall survive the Closing Date to the extent expressly provided herein
and all representations and warranties of the parties made in this Agreement
or as provided herein shall be made as of the date hereof and shall survive
until the




                                       21
<PAGE>   26
first anniversary of the Closing Date, notwithstanding any investigation at any
time made by or on behalf of the other party; provided, however, that the
representations and warranties in Sections 3.2, 3.11 and 3.15 shall survive
until the expiration of the applicable statute of limitation and that the
representations and warranties in Sections 3.8 and 3.10 shall survive until the
third anniversary of the Closing Date (the "Survival Period").

          (b)  INDEMNIFICATION BY SELLER.

               (i)  Seller shall indemnify, defend and hold harmless Buyer and
     each of its Affiliates (each, a "Buyer Indemnitee") from and against, and
     shall reimburse each Buyer Indemnitee for, all demands, claims, actions, or
     causes of action, assessments, losses, damages, liabilities, costs and
     expenses, including, without limitation, interest, penalties, court costs
     and reasonable attorneys' fees and expenses (including, without limitation,
     reasonable expenses of investigation and reasonable attorneys' and
     accountants' fees) imposed upon or incurred by such Buyer Indemnitee,
     directly or indirectly (a "Loss" or "Losses") with respect to (A) any
     misrepresentation or breach of warranty contained in Article III hereof,
     (B) any breach by Seller in any material respect of any covenant or
     agreement of Seller contained in or arising out of this Agreement, (C) any
     unpaid Taxes of any Company for any Pre-Closing Period, other than Taxes
     against which Buyer has indemnified Seller pursuant to Section 7.8(c) below
     or (D) any of the litigation matters set forth in Section 3.9 of the Seller
     Disclosure Schedule or any other litigation matter that arises out of facts
     or circumstances existing at or prior to closing (the "Pre-Closing
     Litigation").

               (ii) Notwithstanding Section 7.8(b)(i), Seller shall not have any
     liability under Section 7.8(b)(i) in respect of any claim for
     indemnification until the aggregate amount of all Losses otherwise subject
     to indemnification equals or exceeds 1% of the Purchase Price (the "Basket
     Amount"), at which time only those aggregate Losses in excess of the Basket
     Amount shall be recoverable; provided, however, that in no event shall
     Seller's aggregate liability exceed 10% of the Purchase Price.  Seller's
     obligation to indemnify Buyer with respect to Losses attributable to the
     representations and warranties contained in Section 3.2 and Section 3.15,
     the covenant set forth in Section 6.1(b)(iii) or to any Tax shall not be
     subject to the Basket Amount or maximum limit on aggregate liability set
     forth in this Section 7.8(b)(ii). Seller's obligation to indemnify the
     Buyer Indemnitees shall terminate at the end of the applicable survival
     period set forth in Section 7.8(a) except that any claim for
     indemnification in respect of which notice is given in accordance with the
     provisions of this Section 7.8 prior to the end of the applicable survival
     period shall survive with respect to such claim until final resolution
     thereof.

          (c)  INDEMNIFICATION BY BUYER.  Buyer shall indemnify, defend and
hold harmless Seller and each of its Affiliates (each, a "Seller Indemnitee")
from and against, and shall reimburse each Seller Indemnitee for, all Losses
with respect to (A) any misrepresentation or breach of warranty contained in
Article IV hereof, (B) any breach by Buyer in any material respect of any



                                       22
<PAGE>   27
covenant or agreement of Buyer contained in or arising out of this Agreement,
(C) any unpaid Taxes of any Company for any Taxable Period other than a
Pre-Closing Period, and (D) all Taxes attributable to (i) any extraordinary
(i.e., non-ordinary course of business) transaction occurring on the Closing
Date and (ii) all Taxes relating to a Pre-Closing Period to the extent such
Taxes are set forth in the Tax liability amount (without regard to deferred Tax
assets and liabilities) accrued on the Balance Sheets.

     (d)   THIRD PARTY CLAIMS.  Promptly after the receipt by any Buyer
Indemnitee or Seller Indemnitee of a notice of any claim, action, suit or
proceeding of any third party which is subject to indemnification hereunder,
such party (the "Indemnified Party") shall give written notice of such claim to
the party obligated to provide indemnification  hereunder (the "Indemnifying
Party"), stating the nature and basis of such claim and the amount thereof, to
the extent known.  Failure of the Indemnified Party to give such notice shall
not relieve the Indemnifying Party from any liability which it may have on
account of this indemnification or otherwise, except to the extent that the
Indemnifying Party is actually prejudiced thereby (except that the Indemnifying
Party shall not be liable for any expenses incurred during the period in which
the Indemnified Party failed to give such notice).  Subject to Section 7.10,
the Indemnifying Party shall be entitled to participate in the defense of and,
if it so chooses, to assume the defense of, or otherwise contest, such claim,
action, suit or proceeding with counsel selected by the Indemnifying Party.
Upon the election by the Indemnifying Party to assume the defense of, or
otherwise contest, such claim, action, suit or proceeding, the Indemnifying
Party shall not be liable for any legal or other expenses subsequently incurred
by the Indemnified Party in connection with the defense thereof, although the
Indemnified Party shall have the right to participate in the defense thereof
and to employ counsel, at its own expense.  Notwithstanding the foregoing, the
Indemnifying Party shall be liable for the reasonable fees and expenses of
counsel employed by the Indemnified Party, if and only to the extent that (i)
the Indemnifying Party has not employed counsel or counsel reasonably
acceptable to the Indemnified Party to assume the defense of such action within
a reasonable time after receiving notice of the commencement of the action,
(ii) the employment of counsel and the amount reimbursable therefor by the
Indemnified Party has been authorized in writing by the Indemnifying Party or
(iii) in the reasonable opinion of counsel to the Indemnified Party, there
exists a conflict of interest that would make employment of separate counsel
appropriate.  The parties shall act in good faith in responding to, defending
against, settling or otherwise dealing with such claims, notwithstanding any
dispute as to liability as between the parties under this Section 7.8.  The
parties shall also cooperate in any such defense, give each other reasonable
access to all information relevant thereto and use commercially reasonable
efforts to make employees and other representatives available on a mutually
convenient basis to provide additional information and explanation of any
material provided in connection therewith.  In addition, in the case of claims
relating to environmental matters, the Indemnifying Party shall be given
reasonable access to the relevant sites and shall have the right to attend all
material meetings with Governmental Agencies or other third parties responsible
for the claim or any related remedial action.  Whether or not the Indemnifying
Party shall have assumed the defense, the Indemnifying Party shall not be
obligated to indemnify the Indemnified Party hereunder for any settlement
entered into without the Indemnifying Party's prior written consent, which
consent shall not be unreasonably withheld or delayed.


                                       23
<PAGE>   28
          (e)  INDEMNIFICATION AMOUNTS.  Any Tax or other Loss for which
indemnification is provided under this Agreement shall be (i) increased to take
account of the present value of any net Tax Cost incurred by the Indemnified
Party arising from the receipt of indemnity payments hereunder and (ii) reduced
to take account of the present value of any net Tax Benefit realized by the
Indemnified Party arising from the incurrence or payment of any such Tax or
other Loss.  In the event an Indemnified Party or any Affiliate thereof
(including, without limitation, the Companies) obtains an increase in the basis
of any asset (other than stock) directly or indirectly as a result of any event
giving rise to any Tax for which such Indemnified Party would be entitled to
indemnification if it paid or otherwise incurred the economic burden associated
therewith, such Indemnified Party shall be deemed to have received a net Tax
Benefit, computed at the highest relevant marginal Tax rate in effect at that
time.  In addition, any indemnification payments shall be made no later than 15
days after written notice of a Final Determination with respect to any Tax for
which indemnification is provided by the Indemnifying Party.

          (f)  PRE-CLOSING LITIGATION.  With respect to the Pre-Closing
Litigation, (i) Seller shall be entitled to assume the defense of, or otherwise
contest, such matter with counsel selected by Seller, and Buyer shall be
entitled to participate in such defense or contest at its own expense; (ii) the
parties shall act in good faith in responding to, defending against, settling
or otherwise dealing with such claims with the interests of both Buyer and
Seller in mind, and (iii) the parties shall cooperate in any such defense,
given each other reasonable access to all information relevant thereto and use
commercially reasonable efforts to make employees and other representatives
available on a mutually convenient basis to provide additional information and
explanation of any material provided in connection therewith.  In addition,
Seller shall not be obligated to indemnify Buyer for any settlement of a
Pre-Closing Litigation matter entered into without Seller's prior written
consent, which consent shall not be unreasonably withheld or delayed.

     Section 7.9    EXCLUSIVE REMEDIES.  The sole and exclusive remedy of a
party to this Agreement for any claim arising under this Agreement against
another party hereto, other than a claim arising out of a willful breach or
fraud, shall be the indemnification provided in Section 7.8 hereof, and each
party agrees that it will not pursue any other remedy, except that any such
party may seek specific performance or injunctive relief.

     Section 7.10.  TAX CONTESTS.  The Indemnifying Party and its duly
appointed representatives shall have the sole right to negotiate, resolve,
settle or contest any claim for Tax made by a Taxing authority with respect to
which the Indemnifying Party is bound to indemnify an Indemnified Party under
Section 7.8; provided, however, that the Indemnifying Party shall not initiate
any claim, settle an issue, file any amended Tax Return, take or advocate any
position or otherwise take any action that could adversely affect the
Indemnified Party or any of its Affiliates, without the written consent of the
Indemnified Party, which consent shall not be unreasonably withheld.  If the
Indemnifying Party does not assume the defense of a claim for the Tax made by a
Taxing authority with respect to which the Indemnifying Party is bound to
indemnify an Indemnified Party under Section 7.8, the Indemnified Party may
defend the same at the reasonable expense of the Indemnifying Party (in
accordance with the provisions of Section 7.8 hereof) in such 



                                       24
<PAGE>   29
manner as it may deem appropriate, including, but not limited to, settling
such audit or proceeding with the consent of the Indemnifying Party, which
consent  shall not be unreasonably withheld.

     Section 7.11  NOTICES OF CERTAIN EVENTS.  Each of Buyer and Seller shall 
promptly notify the other following the receipt of any notice or other 
communication from any Governmental Entity in connection with the transactions
contemplated hereby or of any action, suit, claim or proceeding commenced or, to
its knowledge threatened, against it which relates to or seeks to prohibit the
consummation of the transactions contemplated hereby.

     Section 7.12  IMPLIED WARRANTIES.  Except as expressly provided in this
Agreement, Seller has not made and is not making any representation or warranty
whatsoever to Buyer as to the Companies or their respective businesses.  Without
limiting the foregoing, Buyer acknowledges that Buyer, together with its 
advisors, has made its own investigation of the Companies and their respective
businesses and is not relying on any implied warranties (whether of 
merchantability or fitness for a particular purpose or otherwise), or upon any 
representation or warranty whatsoever as to the prospects (financial or 
otherwise), or the viability or likelihood of success, of the businesses of the 
Company as conducted after the Closing Date, or upon the information contained 
in the Confidential Information Memorandum furnished by Credit Suisse First
Boston Corporation and Bear, Stearns & Co., Inc. on behalf of Seller, or in any
subsequent or supplemental materials provided by Seller, except as expressly 
provided in this Agreement.

     Section 7.13  SECTION 338 MATTERS.  (a) Seller shall join Buyer in making
(i) the joint election provided for in Section 338(h)(10) of the Code and the
Treasury regulations promulgated under Section 338(h)(10) of the Code (the
"Section 338 Regulations") with respect to the purchase of the Company Common 
Stock and (ii) such other similar elections as may be available to achieve
substantially the same results to the parties for state income or franchise tax
purposes as the joint election referred to under the preceding subpart (i) 
achieves for federal income tax purposes (collectively the "Section 338 
Elections").  Seller and Buyer shall comply fully with all filing and other 
requirements necessary to effectuate the Section 338 Elections on a timely
basis and agree to cooperate in good faith with each other in the preparation 
and timely filing of any Tax Returns required to be filed in connection with 
the making of the Section 338 Elections, including the exchange of information
and the joint preparation, which shall be completed as of the Closing Date or 
as soon thereafter as is reasonably practicable, and filing of IRS Form 8023-A
and related schedules.

     (b)  Within ninety (90) days after the Closing Date, Buyer shall calculate
and provide to Seller an allocation of the deemed sale price as computed under 
Treasury regulation Section 338(h)(10)-1(f)(or similar state law provisions) 
among the assets of the Companies in accordance with the Section 338 Regulations
(the "Allocation").  Seller and Buyer agree to act in accordance with the 
Allocation in the preparation and filing of all Tax Returns and in the course 
of any Tax audit, appeal or litigation relating thereto.




                                       25
<PAGE>   30
                                  ARTICLE VIII
                                        
                        CONDITIONS TO THE STOCK PURCHASE

     Section 8.1   CONDITIONS TO OBLIGATIONS OF EACH PARTY.  The respective
obligations of each party hereto to consummate the transactions contemplated
hereby shall be subject to the satisfaction at or prior to the Closing Date of
the following conditions, any and/or all of which may be waived in writing by
Seller or Buyer in whole or in part to the extent permitted by applicable law.

          (a)   NO INJUNCTION.  No federal or state governmental or regulatory
body or court of competent jurisdiction shall have enacted, issued, promulgated
or enforced any statute, rule, regulation, executive order, decree, judgment,
preliminary or permanent injunction or other order which is in effect and which
prohibits or enjoins the consummation of the transactions contemplated hereby;
provided, that the parties shall use commercially reasonable efforts to cause
any such decree, judgment, injunction or order to be vacated or lifted; and

          (b)   HSR ACT WAITING PERIOD.  Any applicable waiting period under
the HSR Act relating to the transactions contemplated hereby shall have expired
or terminated and no action shall have been instituted by the Department of
Justice or the Federal Trade Commission challenging or seeking to enjoin the
consummation of the transactions contemplated hereby, other than an action
which shall have been withdrawn or terminated.

     Section 8.2   CONDITIONS PRECEDENT TO THE OBLIGATIONS OF SELLER.  The
obligation of Seller to effect the transactions contemplated hereby is also
subject to the satisfaction at or prior to the Closing Date of each of the
following additional conditions, unless waived by Seller:

          (a)   ACCURACY OF REPRESENTATIONS AND WARRANTIES.  All
representations and warranties made by Buyer herein shall be true and correct
in all material respects with the same force and effect as though such
representations and warranties had been made on and as of the Closing Date,
except for changes permitted or contemplated by this Agreement and except for
representations and warranties that are made as of a specific date or time,
which shall be true and correct in all material respects only as of such
specific date or time;

          (b)   COMPLIANCE WITH COVENANTS.  Buyer shall have performed in all
material respects all obligations and agreements, and complied in all material
respects with all covenants, contained in this Agreement to be performed or
complied with by it prior to or at the Closing Date;

          (c)   OFFICER'S CERTIFICATES.  Seller shall have received such
certificates of Buyer, dated the Closing Date and signed by an executive
officer of Buyer, to evidence satisfaction of the conditions set forth in the
Article VIII (insofar as each relates to Buyer) as may be reasonably requested
by Seller; and


                                       26
<PAGE>   31

          (d)  CONSENTS. All consents, approvals, orders, authorizations,
registrations, declarations, and filings referred to in Section 3.4 required to
be obtained or made prior to the Closing Date shall have been made or obtained.

     Section 8.3    CONDITIONS PRECEDENT TO THE OBLIGATIONS OF BUYER. The
obligation of Buyer to effect the transactions contemplated hereby is also
subject to the satisfaction at or prior to the Closing Date of each of the
following additional conditions, unless waived by the Buyer:

          (a)  ACCURACY OF REPRESENTATIONS AND WARRANTIES. All representations 
and warranties made by the Seller herein shall be true and correct on and as of
the Closing Date, with the same force and effect as though such representations
and warranties had been made on and as of the Closing Date, except (i) for
changes permitted or contemplated by this Agreement, (ii) representations and
warranties that are made as of a specific date or time, which shall be true and
correct in all material respects only as of such specific date or time, and
(iii) to the extent that any failures to be true and correct, in the aggregate,
have not had and are not reasonably expected to have a Material Adverse Effect
on the Companies taken as a whole;

          (b)  COMPLIANCE WITH COVENANTS. Seller shall have performed in all 
material respects all obligations and agreements, and complied in all material
respects with all covenants, contained in this Agreement to be performed or
complied with by it prior to or on the Closing Date;

          (c)  OFFICER'S CERTIFICATES. Buyer shall have received such
certificates of Seller, dated the Closing Date, signed by an executive officer
of Seller to evidence satisfaction of the conditions set forth in this Article
VIII (insofar as each relates to Seller) as may be reasonably requested by
Buyer; and

          (d)  CONSENTS. All consents, approvals, orders, authorizations,
registrations, declarations and filings referred to in Section 4.3 required to
be made or obtained prior to the Closing Date shall have been made or obtained.

                                   ARTICLE IX

                                  TERMINATION

     Section 9.1    TERMINATION. This agreement may be terminated and the 
transactions contemplated hereby may be abandoned at any time prior to the
Closing Date:

          (a)  by mutual written consent of Seller and Buyer;

          (b)  by either Seller or Buyer, if (i) any federal or state court of 
competent jurisdiction or other federal or state governmental or regulatory
body shall have issued any judgment, injunction, order or decree prohibiting,
enjoining or otherwise restraining the


                                       27
<PAGE>   32
transactions contemplated by this Agreement and such judgment, injunction,
order or decree shall have become final and nonappealable (provided, that the
party seeking to terminate this Agreement pursuant to this paragraph (b) shall
have used commercially reasonable efforts to remove such judgment, injunction,
order or decree) or (ii) any statute, rule, regulation or executive order
promulgated or enacted by any federal or state governmental authority after the
date of this Agreement which prohibits the consummation of the transactions
contemplated hereby shall be in effect;

             (c)  by Seller, if any condition in Section 8.1 or 8.2 has not 
been satisfied or waived prior to the Termination Date; or

             (d)  by Buyer, if any condition in Section 8.1 or 8.3 has not been 
satisfied or waived prior to the Termination Date.

     Section 9.2  EFFECT OF TERMINATION.  In the event of any termination of
this Agreement pursuant to Section 9.1 hereof, this Agreement forthwith shall
become void and of no further force or effect, and no party hereto (or any of
its Affiliates, directors, officers, agents or representatives) shall have any
liability or obligation hereunder, except that termination shall not affect (i)
the obligations of the parties or the representations and warranties of the
parties contained in Sections 3.15, 4.7, 7.3 and Section 10.4 and the
confidentiality provisions of Section 5.1, which shall survive any such
termination and (ii) the rights and remedies available to a party as a result of
any breach of any representations, warranties or covenants hereunder.

                                   ARTICLE X

                                 MISCELLANEOUS

     Section 10.1 NOTICES.  All notices and other communications given or made
pursuant hereto shall be in writing and shall be deemed to have been duly given
or made as of the date delivered, mailed or transmitted, and shall be effective
upon receipt, if delivered personally, mailed by registered or certified mail
(postage prepaid, return receipt requested) or sent by fax (with immediate
confirmation) or nationally recognized overnight courier service, as follows:

             (b)    if a Buyer, to:

                    Harte-Hanks Communications, Inc.
                    200 Concord Plaza Drive, Suite 800
                    San Antonio, Texas  78291

                    Attn:  Donald R. Crews
                    Fax:   (210) 829-9403



                                      28
<PAGE>   33
               with a copy to:

               Hughes & Luce, L.L.P.
               1717 Main Street, Suite 2800
               Dallas, Texas 75201

               Attn: Alan J. Bogdanow
               Fax:  (214) 939-6100

          (b)  if to Seller, to:

               ABC, Inc.
               77 West 66th Street
               New York, New York 10023

               Attn: Phillip J. Meek
               Fax:  (212) 456-6067

               with a copy to:

               The Walt Disney Company
               500 South Buena Vista Street
               Burbank, California 91521

               Attn: Sanford M. Litvack
               Fax:  (818) 563-1766

or to such other Person or address or facsimile number as any party shall
specify by like written notice to the other parties hereto (any such notice of a
change of address to be effective only upon actual receipt thereof).

     Section 10.2 ENTIRE AGREEMENT. This Agreement (including the schedules,
exhibits and other documents referred to herein), together with the
Confidentiality Agreement referred to in Section 5.1, constitutes the entire
agreement between the parties hereto with respect to the subject matter hereof
and supersedes all prior written or oral and all contemporaneous oral
agreements and understandings between any of the parties hereto with respect to
the subject matter hereof.                                     

     Section 10.3 ASSIGNMENT; BINDING EFFECT. Neither this Agreement nor any of
the rights, benefits or obligations hereunder may be assigned, in whole or in
part, by either party (whether by operation of law or otherwise) without the
prior written consent of the other party hereto; provided that Buyer may assign
all of its rights and obligations under this Agreement to Buyer's successor in
interest to Buyer's "Shopper" line of business (which includes the Companies'
line of business) in the event of a spin-off transaction or Buyer may assign all
of its rights (but not its obligations)



                                       29
<PAGE>   34
under this Agreement to an Affiliate of Buyer.  Subject to the preceding
sentence, this Agreement shall be binding upon, inure to the benefit of and be
enforceable by the parties and their respective successors and assigns.
Nothing in this Agreement, expressed or implied, is intended to confer on any
person, other than the parties or their respective successors and assigns, any
rights, remedies, obligations or liabilities under or by reason of this
Agreement.

     Section 10.4   FEES AND EXPENSES.  All costs and expenses incurred in
connection with this Agreement and the transactions contemplated hereby
(including, without limitation, fees and disbursements of counsel, financial
advisors and accountants) shall be borne by the party which incurs such cost or
expense.

     Section 10.5   AMENDMENTS.  This Agreement may be amended by the parties
at any time prior to the Closing Date; provided, that this Agreement may not be
amended or modified except by an instrument in writing signed on behalf of
each of the parties hereto.

     Section 10.6   WAIVERS.  At any time prior to the Closing Date, Seller, on
the one hand, or Buyer, on the other hand, may, to the extent legally allowed,
(a) extend the time specified herein for the performance of any of the
obligations or other acts of the other, (b) waive any inaccuracies in the
representations and warranties of the other contained herein or in any document
delivered pursuant hereto or (c) waive compliance by the other with any of the
agreements or covenants of such other party or parties (as the case may be)
contained herein.  Any such extension or waiver shall be valid only if set
forth in a written instrument signed on behalf of the party or parties to be
bound thereby.  No such extension or waiver shall constitute a waiver of, or
estoppel with respect to, any subsequent or other breach of or other failure to
strictly comply with the provisions of this Agreement.  The failure of any
party to insist on strict compliance with this Agreement or to assert any of
its rights or remedies hereunder or with respect hereto shall not constitute a
waiver of such rights or remedies.

     Section 10.7   SEVERABILITY.  If any term or other provision of this
Agreement is invalid, illegal or incapable of being enforced by any rule of law
or public policy, all other conditions and provisions of this Agreement shall
nevertheless remain in full force and effect so long as the economic or legal
substance of the transactions contemplated thereby is not affected in any
manner materially adverse to any party.  Upon such determination that any term
or other provision is invalid, illegal or incapable of being enforced, the
parties hereto shall negotiate in good faith to modify this Agreement so as to
effect the original intent of the parties as closely as possible in an
acceptable manner to the end that the transactions contemplated hereby are
fulfilled to the fullest extent possible.

     Section 10.8   CAPTIONS.  The headings contained in this Agreement are for
reference purposes only and shall not affect in any way the meaning or
interpretation of this Agreement.

     Section 10.9   COUNTERPARTS.  This Agreement may be executed in
counterparts, each of which shall be deemed to be an original, and all of which
together shall be deemed to be one and the same instrument.



                                       30
<PAGE>   35
     Section 10.10 GOVERNING LAW. This Agreement shall be governed by and
construed in accordance with the laws of the State of Delaware, without regard
to any applicable principles of conflicts of law.

     Section 10.11 LIMITATIONS OF REMEDIES. Absent fraud or a willful breach of
this Agreement, neither party hereto shall be liable to the other for indirect,
special, incidental, consequential or punitive damages claimed by such other
party resulting from such first party's breach of its obligations, agreements,
representations or warranties hereunder, provided that nothing hereunder shall
preclude any recovery by an indemnified party against an indemnifying party for
third party claims.

     Section 10.12 REPRESENTATION BY COUNSEL: Interpretation. Buyer and Seller
each acknowledge that it has been represented by counsel in connection with
this Agreement and the transactions contemplated by this Agreement.
Accordingly, any rule of law, or any legal decision that would require
interpretation of any claimed ambiguities in this Agreement against the party
that drafted it, has no application and is expressly waived. The provisions of
this Agreement shall be interpreted in a reasonable manner to effect the intent
of Buyer and Seller.




                                       31
<PAGE>   36
     IN WITNESS WHEREOF, the parties have executed this Stock Purchase
Agreement as of the date first above written.


                              ABC, Inc.


                              By: /s/ THOMAS STAGGS
                                  -----------------------------------
                                  Name:  Thomas Staggs   
                                  Title: Vice President



                              Harte-Hanks Communications, Inc.



                              By:  /s/ DONALD R. CREWS
                                  -----------------------------------
                                  Name:  Donald R. Crews
                                  Title: Senior Vice President, Legal

<PAGE>   1

                                       55


                                                                      Exhibit 11

                HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
                         EARNINGS PER SHARE COMPUTATIONS
                      (in thousands, except per share data)


                                     PRIMARY

<TABLE>
<CAPTION>
                                                                               Three Months Ended September 30,
                                                                               --------------------------------
                                                                                   1997                1996
                                                                                  -------            -------
<S>                                                                               <C>                <C>    
Net income from continuing operations..........................                   $10,470            $ 8,031
                                                                                  =======            =======

Shares used in net earnings per
   share computations...........................................                   38,592             38,734
                                                                                  =======            =======

Earnings per share - continuing operations.....................                   $  0.27            $   .21
                                                                                  =======            =======


Net income from discontinued operations........................                   $ 5,079            $ 4,261
                                                                                  =======            =======

Shares used in net earnings per
   share computations...........................................                   38,592             38,734
                                                                                  =======            =======

Earnings per share - discontinued operations...................                   $  0.13            $  0.11
                                                                                  =======            =======

</TABLE>


      COMPUTATION OF SHARES USED IN NET EARNINGS PER SHARE COMPUTATIONS

<TABLE>
<CAPTION>
                                                                               Three Months Ended September 30,
                                                                               --------------------------------
                                                                                   1997                1996
                                                                                  -------            -------
<S>                                                                                <C>                <C>   
Average outstanding common shares..............................                    37,029             36,563
Average common equivalent shares --
   dilutive effect of option shares.............................                    1,563              2,171
                                                                                  -------            -------
Shares used in net earnings
   per share computations.......................................                   38,592             38,734
                                                                                  =======            =======

</TABLE>

                                  FULLY DILUTED

<TABLE>
<CAPTION>
                                                                               Three Months Ended September 30,
                                                                               --------------------------------
                                                                                   1997               1996
                                                                                  -------            -------
<S>                                                                               <C>                <C>    
Net income from continuing operations..........................                   $10,470            $ 8,031
                                                                                  =======            =======

Shares used in net earnings per
   share computations...........................................                   38,642             38,824
                                                                                  =======            =======

Earnings per share - continuing operations.....................                   $  0.27            $   .21
                                                                                  =======            =======

Net income from discontinued operations........................                   $ 5,079            $ 4,261
                                                                                  =======            =======

Shares used in net earnings per
   share computations...........................................                   38,642             38,824
                                                                                  =======            =======

Earnings per share - discontinued operations...................                   $  0.13            $  0.11
                                                                                  =======            =======

</TABLE>

        COMPUTATION OF SHARES USED IN NET EARNINGS PER SHARE COMPUTATIONS

<TABLE>
<CAPTION>
                                                                               Three Months Ended September 30,
                                                                               --------------------------------
                                                                                   1997                1996
                                                                                  -------            -------
<S>                                                                                <C>                <C>   
Average outstanding common shares..............................                    37,029             36,563
Average common equivalent shares --
   dilutive effect of option shares.............................                    1,613              2,261
                                                                                  -------            -------
Shares used in net earnings
   per share computations.......................................                   38,642             38,824
                                                                                  =======            =======

</TABLE>




<PAGE>   1
                                  56 

                                                                      Exhibit 21

                           RESTRICTED SUBSIDIARIES OF
                        HARTE-HANKS COMMUNICATIONS, INC.

<TABLE>
<CAPTION>
                                                                      State of                % of Stock
Name of Corporation                                                 Incorporation                Owned
- -------------------                                                 -------------             ----------
<S>                                                                 <C>                        <C>
DiMark, Inc.                                                        New Jersey                    100%
DiMark Marketing, Inc.                                              Pennsylvania                  100%(1)
Direct Market Concepts, Inc.                                        Florida                       100%
DMK, Inc.                                                           Delaware                      100%(2)
The Flyer Publishing Corporation                                    Florida                       100%
Harte-Hanks Data Technologies, Inc.                                 Massachusetts                 100%
Harte-Hanks Delaware, Inc.                                          Delaware                      100%(8)
Harte-Hanks Direct, Inc.                                            Delaware                      100%
Harte-Hanks Direct Marketing/Baltimore, Inc.                        Maryland                      100%
Harte-Hanks Direct Marketing/Cincinnati, Inc.                       Ohio                          100%
Harte-Hanks Direct Marketing/Dallas, Inc.                           Delaware                      100%
Harte-Hanks Direct Marketing/Fullerton, Inc.                        California                    100%
Harte-Hanks do Brazil Consultoria e Servicos Ltda.                  Brazil                        100%(3)
Harte-Hanks Limited                                                 England                       100%(3)
Harte-Hanks Market Research, Inc.                                   New Jersey                    100%
Harte-Hanks Partnership, Ltd.                                       Texas                         100%(9)
Harte-Hanks Pty. Limited                                            Australia                     100%(3)
Harte-Hanks Response Management/Boston, Inc.                        Massachusetts                 100%
Harte-Hanks Response Management Call Centers, Inc.                  Delaware                      100%
Harte-Hanks Shoppers, Inc.                                          California                    100%
Harte-Hanks Stock Plan, Inc.                                        Delaware                      100%
Harte-Hanks Television, Inc.                                        Delaware                      100%
H&R Communications, Inc.                                            New Jersey                    100%(2)
HTS, Inc.                                                           Connecticut                   100%
Information for Marketing Limited                                   England                       100%(5)
JVZ Enterprises, Inc.                                               California                    100%(6)
Marketing Communications, Inc.                                      Missouri                      100%
Mars Graphic Services, Inc.                                         New Jersey                    100%(4)
Northern Comprint Co.                                               California                    100%
NSO, Inc.                                                           Ohio                          100%
Pennypower of Kansas, Inc.                                          Delaware                      100%
Pennypower Shopping News, Inc.                                      Kansas                        100%(7)
Pennysaver Publications, Inc.                                       Texas                         100%
Potpourri Shopper, Inc.                                             California                    100%
PRO Direct Response Corp.                                           New Jersey                    100%(2)
PSP&D, Inc.                                                         Delaware                      100%(6)
Select Marketing, Inc.                                              Texas                         100%
Southern Comprint Co.                                               California                    100%
Sutton Industries, Inc.                                             Delaware                      100%

</TABLE>

(1) Owned by Mars Graphic Services, Inc.
(2) Owned by DiMark Marketing, Inc.
(3) Owned by Harte-Hanks Data Technologies, Inc.
(4) Owned by DiMark, Inc.
(5) Owned by Harte-Hanks Limited
(6) Owned by Sutton Industries, Inc.
(7) Owned by Pennypower of Kansas, Inc.
(8) Owned by Harte-Hanks Television, Inc.
(9) 99.5% Owned by Harte-Hanks Delaware, Inc.
      .5% Owned by Harte-Hanks Communications, Inc.


<TABLE> <S> <C>

                                    

<ARTICLE> 5
<MULTIPLIER> 1000                                      
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                          14,074
<SECURITIES>                                         0
<RECEIVABLES>                                  116,563
<ALLOWANCES>                                     3,990
<INVENTORY>                                     12,710
<CURRENT-ASSETS>                               167,031
<PP&E>                                         171,124
<DEPRECIATION>                                  86,816
<TOTAL-ASSETS>                                 705,667
<CURRENT-LIABILITIES>                          109,917
<BONDS>                                        311,400
<COMMON>                                        37,947
                                0
                                          0
<OTHER-SE>                                     230,246
<TOTAL-LIABILITY-AND-EQUITY>                   705,667
<SALES>                                        155,061
<TOTAL-REVENUES>                               155,061
<CGS>                                          115,095
<TOTAL-COSTS>                                  134,837
<OTHER-EXPENSES>                                   239
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               1,854
<INCOME-PRETAX>                                 18,143
<INCOME-TAX>                                     7,673
<INCOME-CONTINUING>                             10,470
<DISCONTINUED>                                   5,079
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    15,549
<EPS-PRIMARY>                                     0.27
<EPS-DILUTED>                                     0.27
        

</TABLE>


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