HARTE HANKS COMMUNICATIONS INC
SC 13G/A, 1998-02-12
MISCELLANEOUS PUBLISHING
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<PAGE>   1
                      SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 13G
                                 (RULE 13d-102)


             INFORMATION TO BE INCLUDED IN STATMENTS FILED PURSUANT
         TO 13d-1(b) AND (c) AMENDMENTS THERETO FILED PURSUANT TO 13d-2(b)

                            (AMENDMENT NO. 4)(1)




                       HARTE-HANKS COMMUNICATIONS, INC.
                   -----------------------------------------                   
                               (Name of Issuer)

                   Common Stock, Par Value $1.00 Per Share
                   -----------------------------------------
                         (Title of Class of Securities)

                                  416196103
                   -----------------------------------------
                               (CUSIP Number)





         ----------------------------
         (1)The remainder of this cover page shall be filled out for a reporting
         person's initial filing on this form with respect to the subject class
         of securities, and for any subsequent amendment containing information
         which would alter the disclosures provided in a prior cover page.

         The information required in the remainder of this cover page shall not
         be deemed to be "filed" for the purpose of Section 18 of the
         Securities Exchange Act of 1934 ("Act") or otherwise subject to the
         liabilities of that section of the Act but shall be subject to all
         other provisions of the Act (however, see the Notes).


                               Page 1 of 6 Pages
<PAGE>   2

CUSIP No. 416196103                  13G                  Page 2 of 6 Pages



- --------------------------------------------------------------------------------
 1    NAME OF REPORTING PERSON
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

      Houston H. Harte
- --------------------------------------------------------------------------------
 2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*       
                                                             (a) /  /
                                                             (b) /  /
      Not Applicable
- --------------------------------------------------------------------------------
 3    SEC USE ONLY



- --------------------------------------------------------------------------------
 4    CITIZENSHIP OR PLACE OF ORGANIZATION

      United States Citizen
- --------------------------------------------------------------------------------
                               5     SOLE VOTING POWER

          NUMBER OF            
                                     4,884,901
           SHARES              -------------------------------------------------
                               6     SHARED VOTING POWER
        BENEFICIALLY           
                               
          OWNED BY                   1,500,000
                               ------------------------------------------------
            EACH               7     SOLE DISPOSITIVE POWER
                    
          REPORTING 
                                     4,884,901
           PERSON              ------------------------------------------------
                               8     SHARED DISPOSITIVE POWER                  
            WITH    
                                     
                                     1,500,000
- ------------------------------------------------------------------------------- 
 9    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON


      6,384,901  
- --------------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*


      Not Applicable                                             /  /
- --------------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)


      17.38%
- --------------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON*


      IN
- --------------------------------------------------------------------------------



                     *SEE INSTRUCTION BEFORE FILLING OUT!


                               Page 2 OF 6 pages
<PAGE>   3
                         INSTRUCTIONS FOR SCHEDULE 13G

INSTRUCTIONS FOR COVER PAGE

(1)      Names and Social Security Numbers of Reporting Persons--Furnish the
         full legal name of each person for whom the report is filed--i.e.,
         each person required to sign the schedule itself--including each
         member of a group.  Do not include the name of a person required to be
         identified in the report but who is not a reporting person.  Reporting
         persons are also requested to furnish their Social Security or I.R.S.
         identification numbers, although disclosure of such numbers is
         voluntary, not mandatory (see "SPECIAL INSTRUCTIONS FOR COMPLYING WITH
         SCHEDULE 13G," below).

(2)      If any of the shares beneficially owned by a reporting person are held
         as a member of a group and such membership is expressly affirmed,
         please check row 2(a).  If the membership in a group is disclaimed or
         the reporting person describes a relationship with other persons but
         does not affirm the existence of a group, please check row 2(b)
         [unless a joint filing pursuant to Rule 13d-1(f)(1) in which case it
         may not be necessary to check row 2(b)].

(3)      The third row is for SEC internal use; please leave blank.

(4)      Citizenship or Place of Organization--Furnish citizenship if the named
         reporting person is a natural person.  Otherwise, furnish place of
         organization.

(5)-(9), (11)    Aggregate Amount Beneficially Owned By Each Reporting Person,
         Etc.--Rows (5) through (9) inclusive, and (11) are to be completed in
         accordance with the provisions of Item 4 of Schedule 13G.  All
         percentages are to be rounded off to the nearest tenth (one place
         after decimal point).

(10)     Check if the aggregate amount reported as beneficially owned in row
         (9) does not include shares as to which beneficial ownership is
         disclaimed pursuant to Rule 13d-4 [17 CFR 240.13d-4] under the
         Securities Exchange Act of 1934.

(12)     Type of Reporting Person--Please classify each "reporting person"
         according to the following breakdown (see Item 3 of Schedule 13G) and
         place the appropriate symbol on the form:

<TABLE>
<CAPTION>
                Category                                Symbol

          <S>                                             <C>
          Broker Dealer                                   BD
          Bank                                            BK
          Insurance Company                               IC
          Investment Company                              IV
          Investment Adviser                              IA
          Employee Benefit Plan, Pension Fund,
              or Endowment Fund                           EP
          Parent Holding Company                          HC
          Corporation                                     CO
          Partnership                                     PN
          Individual                                      IN
          Other                                           OO
</TABLE>





                              Page 3 of 6 pages
<PAGE>   4
Notes:

         Attach as many copies of the second part of the cover page as are
needed, one reporting person per page.

         Filing persons may, in order to avoid unnecessary duplication, answer
items on the schedules (Schedule 13D, 13G or 14D-1) by appropriate cross
references to an item or items on the cover page(s).  This approach may only be
used where the cover page item or items provide all the disclosure required by
the schedule item.  Moreover, such a use of a cover page item will result in
the item becoming a part of the schedule and accordingly being considered as
"filed" for purposes of Section 18 of the Securities Exchange Act or otherwise
subject to the liabilities of that section of the Act.

         Reporting persons may comply with their cover page filing requirements
by filing either completed copies of the blank forms available from the
Commission, printed or typed facsimiles, or computer printed facsimiles,
provided the documents filed have identical formats to the forms prescribed in
the Commission's regulations and meet existing Securities Exchange Act rules as
to such matters as clarity and size (Securities Exchange Act Rule 12b-12).

              SPECIAL INSTRUCTIONS FOR COMPLYING WITH SCHEDULE 13G

         Under Sections 13(d), 13(g), and 23 of the Securities Exchange Act of
1934 and the rules and regulations thereunder, the Commission is authorized to
solicit the information required to be supplied by this schedule by certain
security holders of certain issuers.

         Disclosure of the information specified in this schedule is mandatory,
except for Social Security or I.R.S. identification numbers, disclosure of
which is voluntary.  The information will be used for the primary purpose of
determining and disclosing the holdings of certain beneficial owners of certain
equity securities.  This statement will be made a matter of public record.
Therefore, any information given will be available for inspection by any member
of the public.

         Because of the public nature of the information, the Commission can
utilize it for a variety of purposes, including referral to other governmental
authorities or securities self-regulatory organizations for investigatory
purposes or in connection with litigation involving the Federal securities laws
or other civil, criminal or regulatory statutes or provisions.  Social Security
or I.R.S. identification numbers, if furnished, will assist the Commission in
identifying security holders and, therefore, in promptly processing statements
of beneficial ownership of securities.

         Failure to disclose the information requested by this schedule, except
for Social Security or I.R.S. identification numbers, may result in civil or
criminal action against the persons involved for violation of the Federal
securities laws and rules promulgated thereunder.

                              GENERAL INSTRUCTIONS

A.       Statements containing the information required by this schedule shall
         be filed not later than February 14 following the calendar year
         covered by the statement or within the time specified in Rule
         13d-1(b)(2), if applicable.

B.       Information contained in a form which is required to be filed by rules
         under section 13(f) (15 U.S.C. 78m(f)) for the same calendar year as
         that covered by a statement on this schedule may be incorporated by
         reference in response to any of the items of this schedule.  If such
         information is incorporated by reference in this schedule, copies of
         the relevant pages of such form shall be filed as an exhibit to this
         schedule.





                              Page 4 of 6 pages
<PAGE>   5
C.       The item numbers and captions of the items shall be included but the
         text of the items is to be omitted.  The answers to the items shall be
         so prepared as to indicate clearly the coverage of the items without
         referring to the text of the items.  Answer every item.  If an item is
         inapplicable or the answer is in the negative, so state.

ITEM 1.
         (a)     Name of Issuer

                          HARTE-HANKS COMMUNICATIONS, INC.

         (b)     Address of Issuer's Principal Executive Offices

                          200 CONCORD PLAZA DRIVE, SUITE 800
                          SAN ANTONIO, TEXAS 78216

ITEM 2.
         (a)     Name of Person Filing

                          HOUSTON H. HARTE

         (b)     Address of Principal Business Office or, if none, Residence

                          P.O. BOX 17424, SAN ANTONIO, TEXAS 78217-0424

         (c)     Citizenship

                          UNITED STATES CITIZEN

         (d)     Title of Class of Securities

                          COMMON STOCK, PAR VALUE $1.00 PER SHARE

         (e)     CUSIP Number:  416196103

ITEM 3.    IF THIS STATEMENT IS FILED PURSUANT TO RULE 13d-1(b), OR 13d-2(b),
           CHECK WHETHER THE PERSON FILING IS A: Not Applicable

ITEM 4.    OWNERSHIP

         (a)     Amount Beneficially Owned:

         (b)     Percent of Class:  17.38%

         (c)     Number of shares as to which such person has:

                 (i)      sole power to vote or to direct the vote: 4,884,901

                 (ii)     shared power to vote or to direct the vote:
                          1,500,000

                 (iii)    sole power to dispose or to direct the disposition
                          of: 4,884,901

                 (iv)     shared power to dispose or to direct the disposition
                          of:  1,500,000





                              Page 5 of 6 pages
<PAGE>   6
ITEM 5.    OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

         Not Applicable.

ITEM 6.    OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON

         The reporting person is co-trustee of four trusts owning an aggregate
of 1,500,000 shares.  Each of the co-trustees has the power to direct the
receipt of dividends from or the proceeds from the sale of such shares pursuant
to the relevant trust agreement.  The beneficiary of each trust has the right
to receive dividends from or the proceeds from the sale of securities held in
accordance with the relevant trust agreement.

ITEM 7.    IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED
           THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY

         Not Applicable.

ITEM 8.    IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

         Not Applicable.

ITEM 9.    NOTICE OF DISSOLUTION OF GROUP

         Not Applicable.

ITEM 10.   CERTIFICATION

         By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were acquired in the ordinary course
of business and were not acquired for the purpose of and do not have the effect
of changing or influencing the control of the issuer of such securities and
were not acquired in connection with or as a participant in any transaction
having such purposes or effect.

                                   SIGNATURE

         After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.


                                       By: /s/ Houston H. Harte              
                                          -----------------------------------
                                           Houston H. Harte

                                       Date:  February 12, 1998





                              Page 6 of 6 pages


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