HARTE HANKS INC
10-Q, 1999-05-13
MISCELLANEOUS PUBLISHING
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<PAGE>   1



                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q


  X    Quarterly report pursuant to Section 13 or 15(d) of the Securities 
- -----  Exchange Act of 1934



For the quarterly period ended March 31, 1999
                               --------------

       Transition report pursuant to Section 13 or 15(d) of the Securities 
- -----  Exchange Act of 1934

For the transition period from __________ to __________

Commission File Number 1-7120
                      -------


                                HARTE-HANKS, INC.
                                -----------------
             (Exact name of registrant as specified in its charter)



           Delaware                                           74-1677284
- -------------------------------                           ----------------------
(State or other jurisdiction of                             (I.R.S. Employer
incorporation or organization)                            Identification Number)


           200 Concord Plaza Drive, San Antonio, Texas           78216
           --------------------------------------------------------------
            (Address of principal executive offices)           (Zip Code)

Registrant's telephone number including area code -- 210/829-9000
                                                     ------------

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                              Yes   X      No  
                                  ----        ----

Indicate the number of shares outstanding of each of the issuer's classes of
common stock: $1 par value, 71,052,380 shares as of April 30, 1999.


<PAGE>   2

                                       2


                       HARTE-HANKS, INC. AND SUBSIDIARIES
                                TABLE OF CONTENTS
                                FORM 10-Q REPORT
                                 March 31, 1999

<TABLE>
<CAPTION>


                                                                               Page
                                                                               ----
<S>                                                                            <C>
Part I. Financial Information

     Item 1.  Interim Condensed Consolidated Financial
              Statements (Unaudited)

                 Condensed Consolidated Balance Sheets -
                 March 31, 1999 and December 31, 1998                           3

                 Consolidated Statements of Operations -     
                 Three months ended March 31, 1999 and 1998                     4

                 Consolidated Statements of Cash Flows -
                 Three months ended March 31, 1999 and 1998                     5

                 Consolidated Statements of Stockholders' Equity -
                 Three months ended March 31, 1999 and 1998                     6

                 Notes to Interim Condensed Consolidated Financial
                 Statements                                                     7

     Item 2.  Management's Discussion and Analysis of Financial
              Condition and Results of Operations                               9


Part II.      Other Information

     Item 6.  Exhibits and Reports on Form 8-K                                 14

          (a)  Exhibits

          (b)  Reports on Form 8-K

     Signature                                                                 15
</TABLE>


<PAGE>   3



                                       3


Harte-Hanks, Inc. and Subsidiaries
Condensed Consolidated Balance Sheets (in thousands, except per share and share
amounts) 
- --------------------------------------------------------------------------------
(Unaudited)

<TABLE>
<CAPTION>


                                                              March 31,       December 31,
                                                                1999             1998          
                                                            ------------      ------------
<S>                                                         <C>               <C>         
Assets
  Current assets
     Cash and cash equivalents ........................     $     32,568      $     30,367
     Short-term investments ...........................          150,531           138,874
     Accounts receivable, net .........................          126,744           127,518
     Inventory ........................................            4,420             6,485
     Prepaid expenses .................................            8,814             8,727
     Current deferred income tax asset ................            8,473             8,339
     Other current assets .............................            4,773             5,503
                                                            ------------      ------------
        Total current assets ..........................          336,323           325,813

  Property, plant and equipment, net ..................           93,698            92,274
  Goodwill, net .......................................          289,162           290,831
  Other assets ........................................            6,840             6,295
                                                            ------------      ------------
        Total assets ..................................     $    726,023      $    715,213
                                                            ============      ============


Liabilities and Stockholders' Equity
  Current liabilities
     Accounts payable .................................     $     58,842      $     56,397
     Accrued payroll and related expenses .............           17,518            23,208
     Customer deposits and unearned revenue ...........           23,573            23,139
     Income taxes payable .............................           15,626             8,412
     Other current liabilities ........................            3,393             5,328
                                                            ------------      ------------
        Total current liabilities .....................          118,952           116,484

  Other long term liabilities .........................           25,370            21,638
                                                            ------------      ------------
        Total liabilities .............................          144,322           138,122
                                                            ------------      ------------

Stockholders' equity
  Common stock, $1 par value, 250,000,000 shares
     authorized.  76,076,421 and 75,789,355 shares
     issued at March 31, 1999 and December 31,
     1998, respectively ...............................           76,076            75,789
  Additional paid-in capital ..........................          192,815           189,698
  Retained earnings ...................................          439,913           425,999
                                                            ------------      ------------
                                                                 708,804           691,486
  Less treasury stock:  5,032,990 and 4,531,303
    shares at cost at March 31, 1999 and
    December 31, 1998, respectively ...................         (127,103)         (114,395)
                                                            ------------      ------------
    Total stockholders' equity ........................          581,701           577,091
                                                            ------------      ------------
    Total liabilities and stockholders' equity ........     $    726,023      $    715,213
                                                            ============      ============
</TABLE>



See Notes to Interim Condensed Consolidated Financial Statements.


<PAGE>   4


                                       4



Harte-Hanks, Inc. and Subsidiaries
Consolidated Statements of Operations
(in thousands, except per share amounts)
- --------------------------------------------------------------------------------
(Unaudited)

<TABLE>
<CAPTION>


                                                             Three Months Ended March 31,
                                                            ------------------------------
                                                               1999               1998
                                                            ------------      ------------

<S>                                                         <C>               <C>         
Operating revenues ....................................     $    188,128      $    177,673
                                                            ------------      ------------
Operating expenses
   Payroll ............................................           70,852            66,834
   Production and distribution ........................           69,408            67,181
   Advertising, selling, general and administrative ...           16,047            17,241
   Depreciation .......................................            5,358             5,366
   Goodwill amortization ..............................            2,362             1,926
                                                            ------------      ------------
                                                                 164,027           158,548
                                                            ------------      ------------
Operating income ......................................           24,101            19,125
                                                            ------------      ------------
Other expenses (income)
   Interest expense ...................................               41                70
   Interest income ....................................           (2,098)           (5,615)
   Other, net .........................................              100               693
                                                            ------------      ------------
                                                                  (1,957)           (4,852)
                                                            ------------      ------------
Income before income taxes ............................           26,058            23,977
Income tax expense ....................................           10,724             9,872
                                                            ------------      ------------
Net income ............................................     $     15,334      $     14,105
                                                            ============      ============

Basic:
   Earnings per common share ..........................     $       0.22      $       0.19
                                                            ============      ============

   Weighted-average common shares outstanding .........           71,193            73,481
                                                            ============      ============
Diluted:
   Earnings per common share ..........................     $       0.21      $       0.18
                                                            ============      ============
   Weighted-average common and common equivalent
     shares outstanding ...............................           73,605            77,128
                                                            ============      ============
</TABLE>





See Notes to Interim Condensed Consolidated Financial Statements.


<PAGE>   5


                                       5


Harte-Hanks, Inc. and Subsidiaries
Consolidated Statements of Cash Flows (in thousands)
- --------------------------------------------------------------------------------
(Unaudited)

<TABLE>
<CAPTION>

                                                                   Three Months Ended March 31,
                                                                 ------------------------------
                                                                     1999              1998
                                                                 ------------      ------------

<S>                                                              <C>               <C>         
Operating Activities
   Net income ..............................................     $     15,334      $     14,105
   Adjustments to reconcile net income to cash (used in)
      provided by operating activities:
      Depreciation .........................................            5,358             5,366
      Goodwill amortization ................................            2,362             1,926
      Amortization of option-related compensation ..........              191               216
      Deferred income taxes ................................            2,584               104
      Other, net ...........................................              444              (236)
   Changes in operating assets and liabilities, net of
        acquisitions:
      Decrease (increase) in accounts receivable, net .......             774               (34)
      Decrease in inventory ................................            2,065               604
      Decrease (increase) in prepaid expenses and other
         current assets ....................................              643            (1,200)
      Increase in accounts payable .........................            2,445             3,710
      Increase in other accrued expenses
         and other liabilities .............................               23             3,303
      Other, net ...........................................              293             1,012
                                                                 ------------      ------------
         Net cash provided by continuing operations ........           32,516            28,876
                                                                 ------------      ------------
   Net cash used in discontinued operating activities ......               --          (265,650)
                                                                 ------------      ------------
         Net cash (used in) provided by operating
           activities ......................................           32,516          (236,774)
                                                                 ------------      ------------
Investing Activities
   Acquisitions ............................................             (414)           (2,275)
   Purchases of property, plant and equipment ..............           (6,907)           (4,078)
   Proceeds from sale of property, plant and equipment .....               26               183
   Net (purchases) sales and maturities of
      available-for-sale short-term investments ............          (11,657)          220,564
                                                                 ------------      ------------
         Net cash provided by (used in) investing
           activities ......................................          (18,952)          214,394
                                                                 ------------      ------------
Financing Activities
   Issuance of common stock ................................            2,757             2,486
   Purchase of treasury stock ..............................          (12,724)               --
   Issuance of treasury stock ..............................               24                --
   Dividends paid ..........................................           (1,420)           (1,104)
                                                                 ------------      ------------
         Net cash (used in) provided by financing
           activities ......................................          (11,363)            1,382
                                                                 ------------      ------------
   Net increase (decrease) in cash .........................            2,201           (20,998)
   Cash and cash equivalents at beginning of year ..........           30,367            83,675
                                                                 ------------      ------------
   Cash and cash equivalents at end of period ..............     $     32,568      $     62,677
                                                                 ============      ============
</TABLE>



See Notes to Interim Condensed Consolidated Financial Statements.

<PAGE>   6

                                       6



Harte-Hanks, Inc. and Subsidiaries
Consolidated Statements of Stockholders' Equity
- --------------------------------------------------------------------------------
(Unaudited)


<TABLE>
<CAPTION>

                                                                                                     Accumulated
                                                       Additional                                       Other              Total
                                          Common        Paid-In        Retained       Treasury      Comprehensive      Stockholders'
In thousands                               Stock        Capital        Earnings        Stock           Income              Equity
                                       ------------- --------------- ------------- -------------- ------------------ ---------------

<S>                                      <C>             <C>            <C>             <C>             <C>            <C>       
Balance at January 1, 1998 .........     $   74,843      $  177,238     $  362,000      $  (47,267)     $     (577)    $  566,237
Common stock issued - employee
    benefit plans ..................             54             878             --              --              --            932
Exercise of stock options ..........            359           1,217             --              --              --          1,576
Tax benefit of options
    exercised ......................             --             867             --              --              --            867
Dividends paid ($0.015 per                            
    share) .........................             --              --         (1,105)             --                         (1,105)
Net income .........................             --              --         14,105              --              --         14,105
Treasury stock repurchase ..........             --              --             --              --              --             --
Change in unrealized loss on
    short-term investments (net of
    tax) ...........................             --              --             --              --             444            444
                                         ----------      ----------     ----------      ----------      ----------     ----------
Balance at March 31, 1998 ..........     $   75,256      $  180,200     $  375,000      $  (42,267)     $     (133)    $  583,056
                                         ==========      ==========     ==========      ==========      ==========     ==========



Balance at January 1, 1999 .........     $   75,789      $  189,698     $  425,999      $ (114,395)     $       --     $  577,091
Common stock issued - employee
    benefit plans ..................             49           1,026             --              --              --          1,075
Exercise of stock options ..........            238           1,444             --              --              --          1,682
Tax benefit of options
    exercised ......................             --             639             --              --              --            639
Dividends paid ($0.02 per
    share) .........................             --              --         (1,420)             --              --         (1,420)
Net income .........................             --              --         15,334              --              --         15,334
Treasury stock repurchase ..........             --              --             --         (12,724)             --        (12,724)
Treasury stock issued ..............             --               8             --              16              --             24
                                         ----------      ----------     ----------      ----------      ----------     ----------
Balance at March 31, 1999 ..........     $   76,076      $  192,815     $  439,913      $ (127,103)     $       --     $  581,701
                                         ==========      ==========     ==========      ==========      ==========     ==========
</TABLE>




See Notes to Interim Condensed Consolidated Financial Statements.


<PAGE>   7


                                       7


                       Harte-Hanks, Inc. and Subsidiaries

          Notes to Interim Condensed Consolidated Financial Statements
                                   (Unaudited)

NOTE A - BASIS OF PRESENTATION

The accompanying unaudited Interim Condensed Consolidated Financial Statements
include the accounts of Harte-Hanks, Inc. and subsidiaries (the "Company").

The statements have been prepared in accordance with generally accepted
accounting principles for interim financial information and with the
instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Accordingly, they do
not include all of the information and footnotes required by generally accepted
accounting principles for complete financial statements. In the opinion of
management, all adjustments (consisting of normal recurring adjustments)
considered necessary for a fair presentation have been included. Operating
results for the three months ended March 31, 1999 are not necessarily indicative
of the results that may be expected for the year ending December 31. For further
information, refer to the consolidated financial statements and footnotes
included in the Company's annual report on Form 10-K for the year ended December
31, 1998.

Certain prior period amounts have been reclassified for comparative purposes.

NOTE B - INCOME TAXES

The Company's quarterly income tax provision of $10.7 million was calculated
using an effective income tax rate of approximately 41.2%. The Company's
effective income tax rate is derived by estimating pretax income and income tax
expense for the year ending December 31, 1999. The effective income tax rate
calculated is higher than the federal statutory rate of 35% due to the addition
of state taxes and to certain expenses recorded for financial reporting purposes
(primarily goodwill amortization) which are not deductible for federal income
tax purposes.

NOTE C - EARNINGS PER SHARE

A reconciliation of basic and diluted earnings per share is as follows:


<TABLE>
<CAPTION>

                                                                    Three Months Ended March 31,
In thousands, except per share amount                                    1999            1998
                                                                     -----------     -----------

<S>                                                                   <C>            <C>       
BASIC EPS
Net Income ......................................................     $   15,334     $   14,105
                                                                      ==========     ==========

Weighted-average common shares outstanding
  used in earnings per share computations .......................         71,193         73,481
                                                                      ==========     ==========

Earnings per common share .......................................     $     0.22     $     0.19
                                                                      ==========     ==========

DILUTED EPS
Net Income ......................................................     $   15,334     $   14,105
                                                                      ==========     ==========

Shares used in earnings per share computations ..................         73,605         77,128
                                                                      ==========     ==========

Earnings per common share .......................................     $     0.21     $     0.18
                                                                      ==========     ==========

Computation of shares used in earnings per share computations:
Average outstanding common shares ...............................         71,193         73,481
Average common equivalent shares -
  dilutive effect of option shares ..............................          2,412          3,647
                                                                      ----------     ----------
Shares used in earnings per share computations ..................         73,605         77,128
                                                                      ==========     ==========
</TABLE>






<PAGE>   8


                                       8


NOTE D - COMPREHENSIVE INCOME

The Company's total comprehensive income for the first quarter 1999 was equal to
net income, whereas comprehensive income for the first quarter 1998 was $0.4
million more than net income.

NOTE E - BUSINESS SEGMENTS

Harte-Hanks is a highly focused targeted media company with continuing
operations in two segments - direct marketing and shoppers.

Information about the Company's operations in different industry segments:

<TABLE>
<CAPTION>

- ------------------------------------------------------------------------------------
                                                      Three Months Ended March 31
In thousands                                             1999              1998
- ------------------------------------------------------------------------------------

<S>                                                  <C>               <C>         
Operating revenues
     Direct Marketing ..........................     $    124,934      $    114,427
     Shoppers ..................................           63,194            63,246
                                                     ------------      ------------
         Total operating revenues ..............     $    188,128      $    177,673
                                                     ============      ============

Operating income
     Direct Marketing ..........................     $     17,284      $     14,076
     Shoppers ..................................            8,785             7,307
     Corporate Activities ......................           (1,968)           (2,258)
                                                     ------------      ------------
         Total operating income ................     $     24,101      $     19,125
                                                     ============      ============

Income before income taxes
     Operating income ..........................     $     24,101      $     19,125
     Interest expense ..........................              (41)              (70)
     Interest income ...........................            2,098             5,615
     Other, net ................................             (100)             (693)
                                                     ------------      ------------
         Total income before income taxes ......     $     26,058      $     23,977
                                                     ============      ============
</TABLE>




<PAGE>   9


                                       9


2.   Management's Discussion and Analysis of Financial Condition and Results of
     Operations
- --------------------------------------------------------------------------------

RESULTS OF OPERATIONS

Operating results were as follows:

<TABLE>
<CAPTION>

                                 THREE MONTHS ENDED
In thousands             MARCH 31, 1999   MARCH 31, 1998           CHANGE
- ------------             --------------   --------------           ------

<S>                       <C>              <C>                <C> 
Revenues                  $    188,128     $    177,673              5.9%
Operating expenses             164,027          158,548              3.5%
                          ------------     ------------
Operating income          $     24,101     $     19,125             26.0%
                          ============     ============

Net income                $     15,334     $     14,105              8.7%
                          ============     ============

Diluted earnings
   per share              $       0.21     $       0.18             16.7%
                          ============     ============
</TABLE>

Consolidated revenues grew 5.9% to $188.1 million and operating income grew
26.0% to $24.1 million in the first quarter of 1999 when compared to the first
quarter of 1998. The Company's overall growth resulted from increased business
with both new and existing customers and from the sale of new products and
services. Overall operating expenses compared to 1998 increased 3.5% to $164.0
million.

Net income grew 8.7% to $15.3 million, or 21 cents per share, compared to 18
cents per share on a diluted basis. The net income growth resulted from the
growth in operating income offset by a decrease of $3.5 million in interest
income due to larger cash and investment balances in the first quarter of 1998
since divestiture related tax payments were not made until the end of the first
quarter in 1998.

DIRECT MARKETING

Direct marketing operating results were as follows:

<TABLE>
<CAPTION>

                                          THREE MONTHS ENDED
In thousands                      MARCH 31, 1999      MARCH 31, 1998     CHANGE
- ------------                      --------------      --------------     ------

<S>                                 <C>                <C>             <C> 
Revenues                            $   124,934        $   114,427          9.2%
Operating expenses                      107,650            100,351          7.3%
                                    -----------        -----------
Operating income                    $    17,284        $    14,076         22.8%
                                    ===========        ===========
</TABLE>

Direct marketing revenues increased $10.5 million, or 9.2%, in the first quarter
of 1999 compared to 1998. Revenue increases were lead by response management
which had strong growth, followed by marketing services and database marketing,
both of which experienced steady internal revenue growth for the quarter.
Response management revenues increased due to increased inbound telemarketing
and internet business with existing customers, new customer gains, and the
August 1998 acquisition of Cornerstone Integrated Services. The traditional
growth oriented business-to-business activities of response management had
significant growth; however, total response management results were influenced
by revenue declines in the outbound credit card business which began in the
third quarter of 1998. The high technology industry sector contributed
significantly to overall response management revenue growth. Marketing services'
revenues, led by its logistics operations, increased due to increased product
sales as well as new product sales to new and existing customers, primarily in
the retail industry. The November 1998 acquisition of PMSI also contributed to
the marketing services revenue increase. Database marketing revenues increased
primarily due to the growth in database processing and software sales. The
retail, insurance and pharmaceutical industries provided the largest revenue
increase for database marketing.







<PAGE>   10


                                       10



Operating expenses increased $7.3 million, or 7.3%, in the first quarter of 1999
compared to 1998. Payroll costs increased $5.7 million due to expanded hiring to
support revenue growth. Also contributing to the increased operating expenses
were additional production costs of $2.1 million due to increased volumes.
Depreciation and amortization expense increased $0.6 million due to goodwill
associated with acquisitions and higher levels of capital investment to support
growth. Operating expenses were also impacted by the acquisitions noted above.

SHOPPERS

Shopper operating results were as follows:

<TABLE>
<CAPTION>

                                          THREE MONTHS ENDED
In thousands                      MARCH 31, 1999      MARCH 31, 1998     CHANGE
- ------------                      --------------      --------------     ------

<S>                                 <C>                <C>             <C> 
Revenues                            $    63,194        $    63,246         -0.1%
Operating expenses                       54,409             55,939         -2.7%
                                    -----------        -----------
Operating income                    $     8,785        $     7,307         20.2%
                                    ===========        ===========
</TABLE>


Shopper revenues decreased $.1 million, or -0.1%, in the first quarter of 1999
compared to 1998. Although revenues remained flat, after eliminating the
revenues from the three small shopper publications in Dallas, TX, Wichita, KS
and Springfield, MO, which were sold in April 1998, revenues increased $3.4
million, or 5.7%, in the first quarter of 1999 compared to 1998. Excluding the
effects of the divestiture discussed above, revenue increases were the result of
improved sales in established markets as well as new year-over-year geographic
expansions into new neighborhoods, primarily in Southern California. From a
product-line perspective, Shoppers had growth in both its in-book products,
primarily employment and core sales, and its distribution products, primarily
4-color glossy heatset flyers and pre-printed inserts. In the quarter, Shoppers
experienced slowdown in its real-estate, automotive and personals advertising
segments.

Operating expenses decreased $1.5 million, or -2.7%, in the first quarter of
1999 compared to 1998. The sale of the three small shopper publications
mentioned above resulted in a $3.7 million reduction in operating expenses.
Excluding the divestiture mentioned above, operating expenses increased $2.1
million, or 4.0%, in the first quarter of 1999 compared to 1998. The increase in
operating expenses was primarily due to increases in postage of $1.0 million due
to increased volumes, and additional production costs of $0.9 million.

Other Income and Expense

The Company realized a loss of approximately $0.4 million in the first quarter
1998 on the sale of equity securities that were held in its short-term
investment portfolio.

Interest Expense/Interest Income

Interest income decreased $3.5 million in the first quarter of 1999 over the
same period in 1998 due to larger cash and investment balances in the first
quarter of 1998 since divestiture related tax payments were not made until the
end of the first quarter in 1998.

Income Taxes

The Company's income tax expense increased $0.9 million in the first quarter
compared to the first quarter of 1998. This increase was due primarily to the
higher pre-tax income levels. The effective tax rate was 41.2% for the first
quarter of 1999 and 1998.






<PAGE>   11


                                       11


Liquidity and Capital Resources

Cash provided by operating activities of continued operations for the three
months ended March 31, 1999 was $32.5 million. Net cash used by discontinued
operations in 1998 of $265.7 million relates to the payment of income taxes on
the 1997 sale of discontinued operations. Net cash outflows from investing
activities were $19.0 million for the first three months of 1999 compared to net
cash inflows of $214.4 million for the first three months of 1998. The cash
inflows from investing activities in 1998 was primarily attributable to sales
and maturities of marketable securities totaling $220.6 million, the proceeds of
which were used to help fund the Company's tax payments made in the first
quarter of 1998. Net cash outflows from financing activities were $11.4 million
compared to net cash inflows of $1.4 million in 1998. The cash outflow from
financing activities in 1999 is attributable primarily to the repurchase of
treasury stock of $12.7 million in the first quarter of 1999.

Management believes that the net proceeds from the Company's 1997 sale of
newspaper and television operations, together with cash provided from operating
activities, will be sufficient to fund operations and anticipated capital
service needs for the foreseeable future.

Factors That May Affect Future Results and Financial Condition

From time to time, in both written reports and oral statements by senior
management, the Company may express its expectations regarding its future
performance. These "forward-looking statements" are inherently uncertain, and
investors should realize that events could turn out to be other than what senior
management expected. Set forth below are some key factors which could affect the
Company's future performance.

Acquisitions -- In recent years the Company has made a number of acquisitions in
its direct marketing and shopper businesses, and it expects to pursue additional
acquisition opportunities. Acquisition activities, even if not consummated,
require substantial amounts of management time and can distract from normal
operations. In addition, there can be no assurance that the synergies and other
objectives sought in acquisitions will be achieved.

Competition -- Direct marketing is a rapidly evolving business, subject to
periodic technological advancements, high turnover of customer personnel who
make buying decisions, and changing customer needs and preferences.
Consequently, the Company's direct marketing business faces competition in each
of its three sectors -- response management/teleservices, database marketing,
and marketing services. The Company's shopper business competes for advertising,
as well as for readers, with other print and electronic media. Competition comes
from local and regional newspapers, magazines, radio, broadcast and cable
television, shoppers and other communications media that operate in the
Company's markets. The extent and nature of such competition are, in large part,
determined by the location and demographics of the markets targeted by a
particular advertiser, and the number of media alternatives in those markets.

Postal Rates -- The Company's shoppers are delivered by standard mail, and
postage is the second largest expense, behind payroll, in the Company's shopper
business. The present standard postage rates went into effect in January 1999.
Postal rates also influence the demand for the Company's direct marketing
services even though the cost of mailings is borne by the Company's customers
and is not directly reflected in the Company's revenues or expenses.

Newsprint Prices -- Newsprint represents a substantial expense in the Company's
shopper operations. In recent years newsprint prices have fluctuated widely, and
such fluctuations can materially affect the results of the Company's operations.







<PAGE>   12


                                       12


Economic Conditions -- Changes in national economic conditions can affect levels
of advertising expenditures generally, and such changes can affect each of the
Company's businesses. In addition, revenues from the Company's shopper business
are dependent to a large extent on local advertising expenditures in the markets
in which they operate. Such expenditures are substantially affected by the
strength of the local economies in those markets. Direct marketing revenues are
dependent on national and international economics.

Year 2000 Issue -- The Year 2000 Issue is a result of computer programs being
written using two digits rather than four to define the applicable year.
Accordingly, computer systems that rely on two digits to define an applicable
year may recognize a date using "00" as the year 1900, rather than the Year 2000
(the "Year 2000 Issue"). This could result in a system failure or
miscalculations causing disruptions of operations, including, but not limited
to, a temporary inability to process or transmit data or engage in normal
business activities.

The Company relies on computer hardware, information technology ("IT Systems")
and non-information technology systems ("Non-IT Systems") to operate its
business. IT Systems are used in the creation and delivery of the Company's
products and services, as well as, the Company's internal operations such as
billing and accounting. IT Systems include systems which use information
provided by third-party data suppliers to update the Company's databases. The
Company also relies on Non-IT Systems (primarily consisting of embedded
technology), such as microprocessors in tape drives, printing and inserting
equipment, and elevators, and on utilities, such as telecommunications and
power.

The Company has defined Year 2000 Compliant to mean that a process will continue
to run in the same manner when dealing with dates on or after January 1, 2000,
as it did before January 1, 2000. The Company has conducted a comprehensive
review of its IT Systems and Non-IT Systems to identify those that could be
affected by the Year 2000 Issue, and has developed a remediation plan to resolve
the issue. The most important areas of focus of the Company's Year 2000
remediation plan are the Company's products and services (including its
databases, software that manipulates these databases and software provided to
customers); business operation support systems (billing, ordering, tracking
systems, payroll and technical infrastructure (such as LANs, mail systems and
websites)); and suppliers, facilities and equipment. The Company is utilizing
both internal and external resources to correct or reprogram, and test the
systems for the Year 2000 compliance.

The Company's compliance objectives include products and services the Company
has provided to customers in the past and will provide to customers in the
future; all internal operating software systems and equipment; and the services,
products, equipment and systems the Company has obtained and will obtain in the
future from outside vendors. The Company's first objective was to remediate all
products and services the Company has, or will provide, to customers. This
included informing customers of their need to make their applications Year 2000
compliant to provide or accept associated files for services provided by the
Company. This objective was deemed the top priority and was initiated in late
1997. In early 1998, the Company initiated action to remediate all internal
business operation support systems, and the associated equipment it runs on. As
part of this process, the Company developed a standard Year 2000 compliance
certification memorandum to be sent to all vendors who have or are currently
providing products or services to the Company, revised customer standard
contract language to include a Year 2000 statement, and instituted a review
process for formally responding to customer inquiries on the Company's Year 2000
compliance plans and status. The Company is also in the process of contacting
its critical suppliers and other entities to determine the extent to which the
Company's interface systems are vulnerable to those third parties' failure to
remediate their own Year 2000 Issues. While the Company has not been informed of
any 






<PAGE>   13


                                       13

material risks associated with these entities, there is no guarantee that
the systems of these critical suppliers or other entities on which the Company
relies, will be timely converted and will not have an adverse effect on the
Company's systems or operations. In addition to the above, the Company formed a
Year 2000 Compliance Council in June 1998 to monitor the status of compliance
efforts and to ensure that all compliance issues are consistently addressed.

The Company's Year 2000 remediation plan consists of four key phases:
Inventory/Assessment, Repair/Replacement, Testing and Compliance/Internal
Certification. As related to the Company's products and services, the Company is
100%, 98%, 95% and 95% completed, respectively. With regards to business
operation support systems, the Company is 100%, 98%, 95%, and 95% completed,
respectively. Finally, suppliers, facilities and equipment are 100%, 97%, 97%,
97% completed, respectively. The Company has completed its high priority
reprogramming and testing efforts as of March 31, 1999. Some low priority items,
such as voicemail system updates, will be completed by early third quarter,
however the Company can provide no assurance in this regard.

The Company has spent $3.2 million of cost incurred to date related to the Year
2000 Issue. The total remaining cost of the Year 2000 project is presently
estimated at $.9 million. The costs of the project and the date on which the
Company believes it will complete the Year 2000 modifications are based on
management's best estimates, which were derived utilizing numerous assumptions
of future events, including the continued availability of certain resources.
However, there can be no guarantee that these estimates will be achieved and
actual results could differ materially from those anticipated. Specific factors
that might cause such material differences include, but are not limited to, the
availability and cost of personnel trained in this areas and the ability to
locate and correct all relevant computer codes.

The Company presently believes that with modifications to existing software and,
in certain instances, conversions to new software, the Year 2000 Issue can be
mitigated. As noted above, the Company has not yet completed all necessary
phases of the Year 2000 remediation program. In the event that the Company does
not complete any additional phases, it could experience disruptions in its
operations, including among other things, a temporary inability to fulfill
customer direct marketing requests (such as sales leads and personalized
mailings), process financial transactions, or engage in similar normal business
activities. In addition, disruptions in the economy generally resulting from the
Year 2000 Issues could also materially adversely affect the Company. The Company
could be subject to litigation for computer systems failures, equipment
shutdowns or failure to properly date business records. The amount of potential
liability and lost revenue cannot be reasonably estimated at this time.

Contingency plans are currently being developed and are anticipated to be
completed by September 30, 1999. This includes developing contingency plans for
products and services, as well as business operation support systems.
Contingency plans already in the development process include identifying
alternate providers in case the primary providers cannot meet delivery
requirements, and providing specific 100-year interval windowing techniques to
customers in the event their applications could not be made Year 2000 compliant.


<PAGE>   14


                                       14

PART II. OTHER INFORMATION

Item 6.  Exhibits and Reports on Form 8-K

         (a)   Exhibits. See index to Exhibits on Page 16.

         (b)   No Form 8-K has been filed during the three months ended
               March 31, 1999.




<PAGE>   15


                                       15



                                    SIGNATURE


Pursuant to the requirements of the Securities Exchange Act of 1934, the Company
has duly caused this report to be signed on its behalf by the undersigned
hereunto duly authorized.




                                                      HARTE-HANKS, INC.





        May 13, 1999                              /s/ Jacques D. Kerrest
        ------------                         -----------------------------------
           Date                                    Jacques D. Kerrest
                                             Senior Vice President, Finance and
                                                  Chief Financial Officer


<PAGE>   16



                                       16


<TABLE>
<CAPTION>


Exhibit
  No.                                Description of Exhibit                             Page No.
- -------                              ----------------------                             --------

<S>             <C>                                                                     <C>
2(a)            Certificate of Ownership and Merger (filed as Exhibit 2(a) to
                the Company's Registration Statement No. 33-69202 and
                incorporated by reference herein).

2(b)            Agreement and Plan of Merger dated as of February 4, 1996 among
                Harte-Hanks Communications, Inc., HHD Acquisition Corp. and
                DiMark, Inc. (filed as Appendix A to the Company's Registration
                Statement No. 333-02047 and incorporated by reference herein).

2(c)            Agreement and Plan of Merger and Reorganization, dated as of May
                16, 1997, by and between The E.W. Scripps Company and
                Harte-Hanks Communications, Inc. (filed as Exhibit 2.1 to the
                Company's Form 8-K dated May 22, 1997 and incorporated by
                reference herein).

2(d)            Acquisition Agreement, dated as of May 16, 1997, by and between
                The E.W. Scripps Company and Harte-Hanks Communications, Inc.
                (filed as Exhibit 2.2 to the Company's Form 8-K dated May 22,
                1997 and incorporated by reference herein).

2(e)            Stock Purchase Agreement dated as of July 26, 1997 between ABC,
                Inc. and Harte-Hanks Communications, Inc. (filed as Exhibit 2(e)
                to the Company's Form 10-Q for the nine months ended September
                30, 1997 and incorporated by reference herein).

3(a)            Amended and Restated Certificate of Incorporation (filed as
                Exhibit 3(a) to the Company's Form 10-K for the year ended
                December 31, 1993 and incorporated by reference herein).

3(b)            Amended and Restated Bylaws (filed as Exhibit 3(b) to the
                Company's Registration Statement No. 33-69202 and incorporated
                by reference herein).

3(c)            Amendment dated April 30, 1996 to Amended and Restated
                Certificate of Incorporation (filed as Exhibit 3(c) to the
                Company's Form 10-Q for the nine months ended September 30, 1996
                and incorporated by reference herein).

3(d)            Amendment dated May 5, 1998 to Amended and Restated Certificate
                of Incorporation (filed as Exhibit 3(d) to the Company's Form
                10-Q for the six months ended June 30, 1998 and incorporated by
                reference herein).

3(e)            Amended and Restated Certificate of Incorporation as amended
                through May 5, 1998 (filed as Exhibit 3(e) to the Company's Form
                10-Q for the six months ended June 30, 1998 and incorporated by
                reference herein).

4(a)            Long term debt instruments are not being filed pursuant to
                Section (b)(4)(iii) of Item 601 of Regulation S-K. Copies of
                such instruments will be furnished to the Commission upon
                request.
</TABLE>


<PAGE>   17


                                       17

<TABLE>
<CAPTION>


Exhibit
  No.                                Description of Exhibit                             Page No.
- -------                              ----------------------                             --------

<S>             <C>                                                                     <C>
10(a)           1984 Stock Option Plan (filed as Exhibit 10(d) to the Company's
                Form 10-K for the year ended December 31, 1984 and incorporated
                herein by reference).

10(b)           Registration Rights Agreement dated as of September 11, 1984
                among HHC Holding Inc. and its stockholders (filed as Exhibit
                10(b) to the Company's Form 10-K for the year ended December 31,
                1993 and incorporated by reference herein).

10(c)           Severance Agreement between Harte-Hanks Communications, Inc. and
                Larry Franklin, dated as of July 23, 1993 (filed as Exhibit
                10(f) to the Company's Registration Statement No. 33-69202 and
                incorporated by reference herein).

10(d)           Form of Severance Agreement between Harte-Hanks Communications,
                Inc. and certain Executive Officers of the Company, dated as of
                July 7 or December 28,1997 (filed as Exhibit 10(f) to the
                Company's Form 10-K for the year ended December 31, 1997 and
                incorporated by reference herein).

10(e)           Harte-Hanks, Inc. Restoration Pension Plan (filed as Exhibit
                10(j) to the Company's Registration Statement No. 33-69202 and
                incorporated by reference herein).

10(f)           Harte-Hanks Communications, Inc. 1996 Incentive Compensation
                Plan (filed as Exhibit 10(p) to the Company's Form 10-Q for the
                nine months ended September 30, 1996 and incorporated by
                reference herein).

10(g)           Harte-Hanks, Inc. Amended and Restated 1991 Stock Option Plan
                (filed as Exhibit 10(g) to the Company's Form 10-Q for the six
                months ended June 30, 1998 and incorporated by reference
                herein).

10(h)           Harte-Hanks, Inc. 1998 Director Stock Plan (filed as Exhibit
                10(h) to the Company's Form 10-Q for the six months ended June
                30, 1998 and incorporated by reference herein).

10(i)           Harte-Hanks, Inc. Deferred Compensation Plan (filed as Exhibit
                10(i) to the Company's Form 10-K for the year ended December 31,
                1998 and incorporate by reference herein).

10(j)           Amendment to Harte-Hanks, Inc. Restoration Pension Plan (filed
                as Exhibit 10(j) to the Company's Form 10-K for the year ended
                December 31, 1998 and incorporate by reference herein).

*11             Statement Regarding Computation of Net Income (Loss) Per Common
                Share                                                                               18
     
*21             Subsidiaries of the Company.                                                        19

*27             Financial Data Schedule.                                                            20
</TABLE>



- ---------------------
*Filed herewith



<PAGE>   1
                                       18


                                                                      Exhibit 11

                       HARTE-HANKS, INC. AND SUBSIDIARIES
                         EARNINGS PER SHARE COMPUTATIONS
                      (in thousands, except per share data)


<TABLE>
<CAPTION>

                                                                    Three Months Ended March,
In thousands, except per share amount                                1999           1998
- ---------------------------------------------------------------------------------------------

<S>                                                                <C>            <C>       
BASIC EPS
Net Income ...................................................     $   15,334     $   14,105
                                                                   ==========     ==========

Weighted-average common shares outstanding
   used in earnings per share computations ...................         71,193         73,481
                                                                   ==========     ==========

Earnings per common share ....................................     $     0.22     $     0.19
                                                                   ==========     ==========

DILUTED EPS
Net Income ...................................................     $   15,334     $   14,105
                                                                   ==========     ==========

Shares used in earnings per share computations ...............         73,605         77,128
                                                                   ==========     ==========

Earnings per common share ....................................     $     0.21     $     0.18
                                                                   ==========     ==========

Computation of shares used in earnings per share computations:
Average outstanding common shares ............................         71,193         73,481
Average common equivalent shares -
   dilutive effect of option shares ..........................          2,412          3,647
                                                                   ----------     ----------
Shares used in earnings per share computations ...............         73,605         77,128
                                                                   ==========     ==========
</TABLE>




<PAGE>   1


                                                                      Exhibit 21

                             RESTRICTED SUBSIDIARIES
                              OF HARTE-HANKS , INC.
                              As of March 31, 1999

<TABLE>
<CAPTION>


                                                                       State of
Name of Corporation                                                 Organization               % Owned
- -------------------                                                 ------------               -------
<S>                                                                 <C>                        <C>
DiMark, Inc.                                                        New Jersey                    100%

DiMark Marketing, Inc.                                              Pennsylvania                  100%(1)

Direct Market Concepts, Inc.                                        Florida                       100%

DMK, Inc.                                                           Delaware                      100%(2)

The Flyer Publishing Corporation                                    Florida                       100%

Harte-Hanks Data Technologies, Inc.                                 Massachusetts                 100%

Harte-Hanks Delaware, Inc.                                          Delaware                      100%

Harte-Hanks Direct, Inc.                                            Delaware                      100%

Harte-Hanks Direct Marketing/Baltimore, Inc.                        Maryland                      100%

Harte-Hanks Direct Marketing/Cincinnati, Inc.                       Ohio                          100%

Harte-Hanks Direct Marketing/Dallas, Inc.                           Delaware                      100%

Harte-Hanks Direct Marketing/Fullerton, Inc.                        California                    100%

Harte-Hanks do Brazil Consultoria e Servicos Ltda.                  Brazil                        100%(3)

Harte-Hanks Limited                                                 England                       100%(3)

Harte-Hanks Market Research, Inc.                                   New Jersey                    100%

Harte-Hanks Partnership, Ltd.                                       Texas                         100%(6)

Harte-Hanks Pty. Limited                                            Australia                     100%(3)

Harte-Hanks Response Management/Austin, Inc.                        Delaware                      100%

Harte-Hanks Response Management/Boston, Inc.                        Massachusetts                 100%

Harte-Hanks Response Management Call Centers, Inc.                  Delaware                      100%

Harte-Hanks Response Management Europe                              Belgium                       100%

Harte-Hanks Shoppers, Inc.                                          California                    100%

Harte-Hanks Stock Plan, Inc.                                        Delaware                      100%

H&R Communications, Inc.                                            New Jersey                    100%(2)

HTS, Inc.                                                           Connecticut                   100%

Information for Marketing Limited (shell corporation)               England                       100%(5)

Marketing Communications, Inc.                                      Missouri                      100%

Mars Graphic Services, Inc.                                         New Jersey                    100%(4)

NSO, Inc.                                                           Ohio                          100%

Printing Management Services, Inc.                                  Delaware                      100%

PRO Direct Response Corp.                                           New Jersey                    100%(2)

Southern Comprint Co.                                               California                    100%

Spectral Resources, Inc.                                            New York                      100%
</TABLE>


(1) Owned by Mars Graphic Services, Inc.

(2) Owned by DiMark Marketing, Inc.

(3) Owned by Harte-Hanks Data Technologies, Inc.

(4) Owned by DiMark, Inc.

(5) Owned by Harte-Hanks Limited

(6) 99.5% Owned by Harte-Hanks Delaware, Inc.
      .5% Owned by Harte-Hanks, Inc.



<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-END>                               MAR-31-1999
<CASH>                                          32,568
<SECURITIES>                                   150,531
<RECEIVABLES>                                  129,361
<ALLOWANCES>                                     2,617
<INVENTORY>                                      4,420
<CURRENT-ASSETS>                               336,323
<PP&E>                                         195,957
<DEPRECIATION>                                 102,259
<TOTAL-ASSETS>                                 726,023
<CURRENT-LIABILITIES>                          118,952
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        76,076
<OTHER-SE>                                     505,625
<TOTAL-LIABILITY-AND-EQUITY>                   726,023
<SALES>                                        188,128
<TOTAL-REVENUES>                               188,128
<CGS>                                          140,260
<TOTAL-COSTS>                                  164,027
<OTHER-EXPENSES>                               (1,998)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  41
<INCOME-PRETAX>                                 26,058
<INCOME-TAX>                                    10,724
<INCOME-CONTINUING>                             15,334
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    15,334
<EPS-PRIMARY>                                      .22
<EPS-DILUTED>                                      .21
        

</TABLE>


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