HARTE HANKS INC
SC 13G/A, 1999-02-12
MISCELLANEOUS PUBLISHING
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<PAGE>   1

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                  SCHEDULE 13G
                                 (RULE 13d-102)

             INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
      TO 13D-1(b) AND (c) AND AMENDMENTS THERETO FILED PURSUANT TO 13D-2(b)

                               (AMENDMENT NO.5)(1)

                                HARTE-HANKS, INC.
- --------------------------------------------------------------------------------
                                (Name of Issuer)

                     Common Stock, Par Value $1.00 Per Share
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                    416196103
                        --------------------------------
                                 (CUSIP Number)


- ---------------------
(1)The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).



                               Page 1 of 6 pages
<PAGE>   2









<TABLE>
<CAPTION>

- -------------------------------------------------------                                     ----------------------------------
CUSIP NO.   416196103                                                     13G                        PAGE 2 OF 6 PAGES
- -------------------------------------------------------                                     ----------------------------------
<S>                                                                      <C>                <C>
- ------------------------------------------------------------------------------------------------------------------------------
   1      NAME OF REPORTING PERSON
          S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

          Houston H. Harte
- ------------------------------------------------------------------------------------------------------------------------------
          CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
          Not Applicable                                                                              (a) |_|
                                                                                                      (b) |_|
- ------------------------------------------------------------------------------------------------------------------------------
   3      SEC USE ONLY
- ------------------------------------------------------------------------------------------------------------------------------
   4      CITIZENSHIP OR PLACE OF ORGANIZATION

          United States Citizen
- ------------------------------------------------------------------------------------------------------------------------------
                           5     SOLE VOTING POWER
       NUMBER OF
                                 9,682,268

        SHARES
                           ---------------------------------------------------------------------------------------------------
                           6     SHARED VOTING POWER
     BENEFICIALLY
                                 3,000,000

       OWNED BY
                           ---------------------------------------------------------------------------------------------------
                           7     SOLE DISPOSITIVE POWER
         EACH
                                 9,682,268

       REPORTING
                           ---------------------------------------------------------------------------------------------------
                           8     SHARED DISPOSITIVE POWER
        PERSON
                                 3,000,000

         WITH
- ------------------------------------------------------------------------------------------------------------------------------
    9      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

           12,682,268
- ------------------------------------------------------------------------------------------------------------------------------
   10      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

           Not Applicable                                                            |_|
- ------------------------------------------------------------------------------------------------------------------------------
   11      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

           17.80%
- ------------------------------------------------------------------------------------------------------------------------------
   12      TYPE OF REPORTING PERSON*
           IN
- ---------- -------------------------------------------------------------------------------------------------------------------
</TABLE>

         *SEE INSTRUCTION BEFORE FILLING OUT!



SEC 1745 (10-88)               Page 2 of 6 pages

<PAGE>   3


                          INSTRUCTIONS FOR SCHEDULE 13G

INSTRUCTIONS FOR COVER PAGE

(1)      Names and Social Security Numbers of Reporting Persons--Furnish the
         full legal name of each person for whom the report is filed--i.e., each
         person required to sign the schedule itself--including each member of a
         group. Do not include the name of a person required to be identified in
         the report but who is not a reporting person. Reporting persons are
         also requested to furnish their Social Security or I.R.S.
         identification numbers, although disclosure of such numbers is
         voluntary, not mandatory (see "SPECIAL INSTRUCTIONS FOR COMPLYING WITH
         SCHEDULE 13G," below).

(2)      If any of the shares beneficially owned by a reporting person are held
         as a member of a group and such membership is expressly affirmed,
         please check row 2(a). If the membership in a group is disclaimed or
         the reporting person describes a relationship with other persons but
         does not affirm the existence of a group, please check row 2(b) [unless
         a joint filing pursuant to Rule 13d-1(f)(1) in which case it may not be
         necessary to check row 2(b)].

(3)      The third row is for SEC internal use; please leave blank.

(4)      Citizenship or Place of Organization--Furnish citizenship if the named
         reporting person is a natural person. Otherwise, furnish place of
         organization.

(5)-(9), (11) Aggregate Amount Beneficially Owned By Each Reporting Person,
         Etc.--Rows (5) through (9) inclusive, and (11) are to be completed in
         accordance with the provisions of Item 4 of Schedule 13G. All
         percentages are to be rounded off to the nearest tenth (one place after
         decimal point).

(10)     Check if the aggregate amount reported as beneficially owned in row (9)
         does not include shares as to which beneficial ownership is disclaimed
         pursuant to Rule 13d-4 [17 CFR 240.13d-4] under the Securities Exchange
         Act of 1934.

(12)     Type of Reporting Person--Please classify each "reporting person"
         according to the following breakdown (see Item 3 of Schedule 13G) and
         place the appropriate symbol on the form:

<TABLE>
<CAPTION>

                     Category                                 Symbol
<S>                                                           <C>
            Broker Dealer                                       BD
            Bank                                                BK
            Insurance Company                                   IC
            Investment Company                                  IV
            Investment Adviser                                  IA
            Employee Benefit Plan, Pension Fund,
                 or Endowment Fund                              EP
            Parent Holding Company                              HC
            Corporation                                         CO
            Partnership                                         PN
            Individual                                          IN
            Other                                               OO
</TABLE>



SEC 1745 (10-88)               Page 3 of 6 pages

<PAGE>   4

Notes:

         Attach as many copies of the second part of the cover page as are
needed, one reporting person per page.

         Filing persons may, in order to avoid unnecessary duplication, answer
items on the schedules (Schedule 13D, 13G or 14D-1) by appropriate cross
references to an item or items on the cover page(s). This approach may only be
used where the cover page item or items provide all the disclosure required by
the schedule item. Moreover, such a use of a cover page item will result in the
item becoming a part of the schedule and accordingly being considered as "filed"
for purposes of Section 18 of the Securities Exchange Act or otherwise subject
to the liabilities of that section of the Act.

         Reporting persons may comply with their cover page filing requirements
by filing either completed copies of the blank forms available from the
Commission, printed or typed facsimiles, or computer printed facsimiles,
provided the documents filed have identical formats to the forms prescribed in
the Commission's regulations and meet existing Securities Exchange Act rules as
to such matters as clarity and size (Securities Exchange Act Rule 12b-12).

              SPECIAL INSTRUCTIONS FOR COMPLYING WITH SCHEDULE 13G

         Under Sections 13(d), 13(g), and 23 of the Securities Exchange Act of
1934 and the rules and regulations thereunder, the Commission is authorized to
solicit the information required to be supplied by this schedule by certain
security holders of certain issuers.

         Disclosure of the information specified in this schedule is mandatory,
except for Social Security or I.R.S. identification numbers, disclosure of which
is voluntary. The information will be used for the primary purpose of
determining and disclosing the holdings of certain beneficial owners of certain
equity securities. This statement will be made a matter of public record.
Therefore, any information given will be available for inspection by any member
of the public.

         Because of the public nature of the information, the Commission can
utilize it for a variety of purposes, including referral to other governmental
authorities or securities self-regulatory organizations for investigatory
purposes or in connection with litigation involving the Federal securities laws
or other civil, criminal or regulatory statutes or provisions. Social Security
or I.R.S. identification numbers, if furnished, will assist the Commission in
identifying security holders and, therefore, in promptly processing statements
of beneficial ownership of securities.

         Failure to disclose the information requested by this schedule, except
for Social Security or I.R.S. identification numbers, may result in civil or
criminal action against the persons involved for violation of the Federal
securities laws and rules promulgated thereunder.

                              GENERAL INSTRUCTIONS

A.       Statements containing the information required by this schedule shall
         be filed not later than February 14 following the calendar year covered
         by the statement or within the time specified in Rule 13d-1(b)(2), if
         applicable.

B.       Information contained in a form which is required to be filed by rules
         under section 13(f) (15 U.S.C. 78m(f)) for the same calendar year as
         that covered by a statement on this schedule may be incorporated by
         reference in response to any of the items of this schedule. If such
         information is incorporated by reference in this schedule, copies of
         the relevant pages of such form shall be filed as an exhibit to this
         schedule.



SEC 1745 (10-88)               Page 4 of 6 pages

<PAGE>   5
 
C.       The item numbers and captions of the items shall be included but the
         text of the items is to be omitted. The answers to the items shall be
         so prepared as to indicate clearly the coverage of the items without
         referring to the text of the items. Answer every item. If an item is
         inapplicable or the answer is in the negative, so state.

ITEM 1.
         (a)      Name of Issuer

                           HARTE-HANKS, INC.

         (b)      Address of Issuer's Principal Executive Offices

                           200 CONCORD PLAZA DRIVE, SUITE 800
                           SAN ANTONIO, TEXAS 78216

ITEM 2.
         (a)      Name of Person Filing

                           HOUSTON H. HARTE

         (b)      Address of Principal Business Office or, if none, Residence

                           P.O. BOX 17424, SAN ANTONIO, TEXAS 78217-0424

         (c)      Citizenship

                           UNITED STATES CITIZEN

         (d)      Title of Class of Securities

                           COMMON STOCK, PAR VALUE $1.00 PER SHARE

         (e)      CUSIP Number:  416196103

ITEM 3.    IF THIS STATEMENT IS FILED PURSUANT TO RULE  13d-1(b),  OR 13d-2(b),
           CHECK WHETHER THE PERSON FILING IS A:     Not Applicable

ITEM 4.    OWNERSHIP

         (a)      Amount Beneficially Owned:

         (b)      Percent of Class:  17.80%

         (c)      Number of shares as to which such person has:

                  (i)      sole power to vote or to direct the vote: 9,682,268
                  (ii)     shared power to vote or to direct the vote: 3,000,000
                  (iii)    sole power to dispose or to direct the disposition
                           of: 9,682,268
                  (iv)     shared power to dispose or to direct the disposition
                           of: 3,000,000



SEC 1745 (10-88)               Page 5 of 6 pages

<PAGE>   6

ITEM 5.    OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

         Not Applicable.

ITEM 6.    OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON

         The reporting person is co-trustee of four trusts owning an aggregate
of 3,000,000 shares. Each of the co-trustees has the power to direct the receipt
of dividends from or the proceeds from the sale of such shares pursuant to the
relevant trust agreement. The beneficiary of each trust has the right to receive
dividends from or the proceeds from the sale of securities held in accordance
with the relevant trust agreement.

ITEM 7.    IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED
           THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY

         Not Applicable.

ITEM 8.    IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

         Not Applicable.

ITEM 9.    NOTICE OF DISSOLUTION OF GROUP

         Not Applicable.

ITEM 10.   CERTIFICATION

         By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were acquired in the ordinary course of
business and were not acquired for the purpose of and do not have the effect of
changing or influencing the control of the issuer of such securities and were
not acquired in connection with or as a participant in any transaction having
such purposes or effect.

                                    SIGNATURE

         After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.



                                        By:  /s/ Houston H. Harte
                                           -------------------------------
                                            Houston H. Harte

                                        Date:  February 11, 1999.



SEC 1745 (10-88)               Page 6 of 6 pages





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