HARTE HANKS INC
10-Q, 2000-05-12
MISCELLANEOUS PUBLISHING
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<PAGE>   1


                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q


  X      Quarterly report pursuant to Section 13 or 15(d) of the Securities
- -----    Exchange Act of 1934


For the quarterly period ended March 31, 2000
                               --------------


         Transition report pursuant to Section 13 or 15(d) of the Securities
- -----    Exchange Act of 1934

For the transition period from __________ to __________

Commission File Number 1-7120
                       ------



                                HARTE-HANKS, INC.
                                -----------------
             (Exact name of registrant as specified in its charter)



              Delaware                                    74-1677284
     -------------------------------                ----------------------
     (State or other jurisdiction of                   (I.R.S. Employer
      incorporation or organization)                Identification Number)


          200 Concord Plaza Drive, San Antonio, Texas     78216
          -------------------------------------------     -----
            (Address of principal executive offices)    (Zip Code)

Registrant's telephone number including area code -- 210/829-9000
                                                     ------------


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.


                                Yes  X      No
                                    ---        ---


Indicate the number of shares outstanding of each of the issuer's classes of
common stock: $1 par value, 68,339,912 shares as of April 30, 2000.


<PAGE>   2

                                      2


                       HARTE-HANKS, INC. AND SUBSIDIARIES
                                TABLE OF CONTENTS
                                FORM 10-Q REPORT
                                 March 31, 2000


<TABLE>
<CAPTION>
                                                                                                  Page
                                                                                                  ----

<S>     <C>                                                                                       <C>
Part I. Financial Information

        Item 1.  Interim Condensed Consolidated Financial
                 Statements (Unaudited)

                    Condensed Consolidated Balance Sheets -                                        3
                    March 31, 2000 and December 31, 1999

                    Consolidated Statements of Operations -                                        4
                    Three months ended March 31, 2000 and 1999

                    Consolidated Statements of Cash Flows -                                        5
                    Three months ended March 31, 2000 and 1999

                    Consolidated Statements of Stockholders' Equity -                              6
                    Three months ended March 31, 2000 and 1999

                    Notes to Interim Condensed Consolidated Financial                              7
                    Statements

        Item 2.  Management's Discussion and Analysis of Financial                                 9
                 Condition and Results of Operations


Part II. Other Information

        Item 6.  Exhibits and Reports on Form 8-K                                                 13

                 (a)    Exhibits

                 (b)    Reports on Form 8-K

        Signature                                                                                 14
</TABLE>


<PAGE>   3


                                       3



Harte-Hanks, Inc. and Subsidiaries
Condensed Consolidated Balance Sheets (in thousands, except share amounts)
(Unaudited)

<TABLE>
<CAPTION>
                                                                               March 31,         December 31,
                                                                                 2000                1999
                                                                               ---------         ------------
<S>                                                                            <C>                <C>
Assets
    Current assets
       Cash and cash equivalents .....................................         $  44,743          $  35,196
       Accounts receivable, net ......................................           148,343            154,030
       Inventory .....................................................             5,723              7,099
       Prepaid expenses ..............................................            13,455             12,651
       Current deferred income tax asset .............................             7,153              6,848
       Other current assets ..........................................             5,401              4,309
                                                                               ---------          ---------
          Total current assets .......................................           224,818            220,133

    Property, plant and equipment, net ...............................           109,294            106,250
    Goodwill and other intangibles, net ..............................           406,040            409,791
    Other assets .....................................................            37,650             33,253
                                                                               ---------          ---------
          Total assets ...............................................         $ 777,802          $ 769,427
                                                                               =========          =========


Liabilities and Stockholders' Equity
    Current liabilities
       Accounts payable ..............................................         $  53,506          $  64,812
       Accrued payroll and related expenses ..........................            20,609             25,511
       Customer deposits and unearned revenue ........................            36,224             35,622
       Income taxes payable ..........................................            23,703             13,667
       Other current liabilities .....................................             9,514             14,405
                                                                               ---------          ---------
          Total current liabilities ..................................           143,556            154,017

    Long-term debt ...................................................             1,032              5,000
    Other long-term liabilities ......................................            35,173             32,792
                                                                               ---------          ---------
          Total liabilities ..........................................           179,761            191,809
                                                                               ---------          ---------

    Stockholders' equity
       Common stock, $1 par value, 250,000,000 shares
          authorized.  76,593,856 and 76,392,063 shares
          issued at March 31, 2000 and December 31,
          1999, respectively .........................................            76,594             76,392
       Additional paid-in capital ....................................           199,277            197,454
       Accumulated other comprehensive income ........................            14,661             12,316
       Retained earnings .............................................           509,408            493,362
                                                                               ---------          ---------
                                                                                 799,940            779,524
       Less treasury stock:  8,285,621 and 8,285,966
          shares at cost at March 31, 2000 and
          December 31, 1999, respectively ............................          (201,899)          (201,906)
                                                                               ---------          ---------
          Total stockholders' equity .................................           598,041            577,618
                                                                               ---------          ---------
          Total liabilities and stockholders' equity .................         $ 777,802          $ 769,427
                                                                               =========          =========
</TABLE>



See Notes to Interim Condensed Consolidated Financial Statements.


<PAGE>   4

                                       4



Harte-Hanks, Inc. and Subsidiaries
Consolidated Statements of Operations (in thousands, except per share amounts)
(Unaudited)

<TABLE>
<CAPTION>
                                                                               Three Months Ended March 31,
                                                                               ----------------------------
                                                                                  2000               1999
                                                                               ---------          ---------

<S>                                                                            <C>                <C>
Operating revenues ...................................................         $ 226,057          $ 188,128
                                                                               ---------          ---------
Operating expenses
    Payroll ..........................................................            87,068             70,852
    Production and distribution ......................................            76,003             69,408
    Advertising, selling, general and administrative .................            22,461             16,047
    Depreciation .....................................................             6,730              5,358
    Goodwill and intangible amortization .............................             3,644              2,362
                                                                               ---------          ---------
                                                                                 195,906            164,027
                                                                               ---------          ---------
Operating income .....................................................            30,151             24,101
                                                                               ---------          ---------
Other expenses (income)
    Interest expense .................................................               254                 41
    Interest income ..................................................              (412)            (2,098)
    Other, net .......................................................               483                100
                                                                               ---------          ---------
                                                                                     325             (1,957)
                                                                               ---------          ---------
Income before income taxes ...........................................            29,826             26,058
Income tax expense ...................................................            12,072             10,724
                                                                               ---------          ---------
Net income ...........................................................         $  17,754          $  15,334
                                                                               =========          =========

Basic:
    Earnings per common share ........................................         $    0.26          $    0.22
                                                                               =========          =========

    Weighted-average common shares outstanding .......................            68,263             71,193
                                                                               =========          =========

Diluted:
    Earnings per common share ........................................         $    0.25          $    0.21
                                                                               =========          =========

    Weighted-average common and common equivalent
       shares outstanding ............................................            70,301             73,605
                                                                               =========          =========
</TABLE>



See Notes to Interim Condensed Consolidated Financial Statements.


<PAGE>   5

                                       5


Harte-Hanks, Inc. and Subsidiaries
Consolidated Statements of Cash Flows (in thousands)
(Unaudited)

<TABLE>
<CAPTION>
                                                                                                  Three Months Ended March 31,
                                                                                                  ----------------------------
                                                                                                     2000              1999
                                                                                                     ----              ----

<S>                                                                                                <C>               <C>
Operating Activities
   Net income ............................................................................         $ 17,754          $ 15,334
   Adjustments to reconcile net income to cash provided by operating activities:
      Depreciation .......................................................................            6,730             5,358
      Goodwill and intangible amortization ...............................................            3,644             2,362
      Amortization of option-related compensation ........................................              138               191
      Deferred income taxes ..............................................................            1,373             2,584
      Other, net .........................................................................              262               444
   Changes in operating assets and liabilities, net of acquisitions:
      Decrease in accounts receivable, net ...............................................            5,687               774
      Decrease in inventory ..............................................................            1,376             2,065
      Decrease (increase) in prepaid expenses and other
         current assets ..................................................................           (1,896)              643
      Increase (decrease)in accounts payable .............................................           (2,700)            2,445
      Increase in other accrued expenses
         and other liabilities ...........................................................               76                23
      Other, net .........................................................................               16               293
                                                                                                   --------          --------
         Net cash provided by operating activities .......................................           32,460            32,516
                                                                                                   --------          --------
Investing Activities
   Acquisitions ..........................................................................           (8,681)             (414)
   Purchases of property, plant and equipment ............................................          (10,300)           (6,907)
   Proceeds from sale of property, plant and equipment ...................................               --                26
   Net purchases of available-for-sale short-term
      investments ........................................................................               --           (11,657)
                                                                                                   --------          --------
         Net cash used in investing activities ...........................................          (18,981)          (18,952)
                                                                                                   --------          --------
Financing Activities
   Long-term borrowings ..................................................................            1,032                --
   Repayment of long-term borrowings .....................................................           (5,000)               --
   Issuance of common stock ..............................................................            1,736             2,757
   Purchase of treasury stock ............................................................              (12)          (12,724)
   Issuance of treasury stock ............................................................               20                24
   Dividends paid ........................................................................           (1,708)           (1,420)
                                                                                                   --------          --------
         Net cash used in financing activities ...........................................           (3,932)          (11,363)
                                                                                                   --------          --------

   Net increase in cash ..................................................................            9,547             2,201
   Cash and cash equivalents at beginning of year ........................................           35,196            30,367
                                                                                                   --------          --------
   Cash and cash equivalents at end of period ............................................         $ 44,743          $ 32,568
                                                                                                   ========          ========
</TABLE>



See Notes to Interim Condensed Consolidated Financial Statements.

<PAGE>   6

                                       6



Harte-Hanks, Inc. and Subsidiaries
Consolidated Statements of Stockholders' Equity
(Unaudited)

<TABLE>
<CAPTION>
                                                                                                      Accumulated
                                                          Additional                                     Other             Total
                                              Common        Paid-In      Retained        Treasury     Comprehensive    Stockholders'
In thousands                                   Stock        Capital      Earnings         Stock          Income            Equity
                                             ---------    ----------     --------       ----------    -------------    -------------

<S>                                          <C>           <C>           <C>            <C>             <C>           <C>
Balance at January 1, 1999 .............     $  75,789     $ 189,698     $ 425,999      $ (114,395)     $      --     $ 577,091
Common stock issued-
   employee benefit plans ..............            49         1,026            --              --             --         1,075
Exercise of stock options ..............           238         1,444            --              --             --         1,682
Tax benefit of options
   exercised ...........................            --           639            --              --             --           639
Dividends paid ($0.02 per
   share) ..............................            --            --        (1,420)             --             --        (1,420)
Treasury stock repurchase ..............            --            --            --         (12,724)            --       (12,724)
Treasury stock issued ..................            --             8            --              16             --            24
Comprehensive income, net of
  tax:
   Net income ..........................            --            --        15,334              --             --        15,334
                                                                                                                      ---------
Total comprehensive income .............                                                                                 15,334
                                             ---------     ---------     ---------      ----------      ---------     ---------
Balance at March 31, 1999 ..............     $  76,076     $ 192,815     $ 439,913      $ (127,103)     $      --     $ 581,701
                                             =========     =========     =========      ==========      =========     =========


Balance at January 1, 2000 .............     $  76,392     $ 197,454     $ 493,362      $ (201,906)     $  12,316     $ 577,618
Common stock issued-
   employee benefit plans ..............            50           948            --              --             --           998
Exercise of stock options ..............           152           586            --              --             --           738
Tax benefit of options
   exercised ...........................            --           288            --              --             --           288
Dividends paid ($0.025 per
   share) ..............................            --            --        (1,708)             --             --        (1,708)
Treasury stock repurchase ..............            --            --            --             (12)            --           (12)
Treasury stock issued ..................            --             1            --              19             --            20
Comprehensive income, net of
   tax:
   Net income ..........................            --            --        17,754              --             --        17,754
   Foreign currency
      translation adjustment ...........            --            --            --              --            381           381
   Change in unrealized gain
      (loss) on long-term
      investments, net of
      reclassification
      adjustments (net of
      tax of $1,057) ...................            --            --            --              --          1,964         1,964
                                                                                                                      ---------
Total comprehensive income .............                                                                                 20,099
                                             ---------     ---------     ---------      ----------      ---------     ---------
Balance at March 31, 2000 ..............     $  76,594     $ 199,277     $ 509,408      $ (201,899)     $  14,661     $ 598,041
                                             =========     =========     =========      ==========      =========     =========
</TABLE>



See Notes to Interim Condensed Consolidated Financial Statements.


<PAGE>   7

                                       7



                       Harte-Hanks, Inc. and Subsidiaries

          Notes to Interim Condensed Consolidated Financial Statements
                                   (Unaudited)


NOTE A - BASIS OF PRESENTATION

The accompanying unaudited Interim Condensed Consolidated Financial Statements
include the accounts of Harte-Hanks, Inc. and subsidiaries (the "Company").

The statements have been prepared in accordance with generally accepted
accounting principles for interim financial information and with the
instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Accordingly, they do
not include all of the information and footnotes required by generally accepted
accounting principles for complete financial statements. In the opinion of
management, all adjustments (consisting of normal recurring adjustments)
considered necessary for a fair presentation have been included. Operating
results for the three months ended March 31, 2000 are not necessarily indicative
of the results that may be expected for the year ending December 31. For further
information, refer to the consolidated financial statements and footnotes
included in the Company's annual report on Form 10-K for the year ended December
31, 1999.

Certain prior period amounts have been reclassified for comparative purposes.

NOTE B - INCOME TAXES

The Company's quarterly income tax provision of $12.1 million was calculated
using an effective income tax rate of approximately 40.5%. The Company's
effective income tax rate is derived by estimating pretax income and income tax
expense for the year ending December 31, 2000. The effective income tax rate
calculated is higher than the federal statutory rate of 35% due to the addition
of state taxes and to certain expenses recorded for financial reporting purposes
(primarily goodwill amortization) which are not deductible for federal income
tax purposes.

NOTE C - EARNINGS PER SHARE

A reconciliation of basic and diluted earnings per share is as follows:

<TABLE>
<CAPTION>
                                                                                            Three Months Ended March 31,
                                                                                            ----------------------------
In thousands, except per share amount                                                             2000         1999
- -------------------------------------                                                             ----         ----

<S>                                                                                         <C>              <C>
BASIC EPS
Net Income ................................................................................     $ 17,754     $ 15,334
                                                                                                ========     ========

Weighted-average common shares outstanding
  used in earnings per share computations .................................................       68,263       71,193
                                                                                                ========     ========

Earnings per common share .................................................................     $   0.26     $   0.22
                                                                                                ========     ========

DILUTED EPS
Net Income ................................................................................     $ 17,754     $ 15,334
                                                                                                ========     ========

Shares used in earnings per share computations ............................................       70,301       73,605
                                                                                                --------     --------

Earnings per common share .................................................................     $   0.25     $   0.21
                                                                                                ========     ========

Computation of shares used in earnings per share computations:
Average outstanding common shares .........................................................       68,263       71,193
Average common equivalent shares -
  dilutive effect of option shares ........................................................        2,038        2,412
                                                                                                --------     --------
Shares used in earnings per share computations ............................................       70,301       73,605
                                                                                                ========     ========
</TABLE>


As of March 31, 2000 the Company had 1,087,127 antidilutive market price options
outstanding.


<PAGE>   8

                                       8



NOTE D - BUSINESS SEGMENTS

Harte-Hanks is a highly focused targeted media company with operations in two
segments - direct and interactive marketing and shoppers.

Information about the Company's operations in different industry segments:

<TABLE>
<CAPTION>
                                                                 Three Months Ended March 31
In thousands                                                         2000           1999
- ------------                                                         ----           ----

<S>                                                              <C>            <C>
Operating revenues
     Direct Marketing ......................................     $ 156,191      $ 124,934
     Shoppers ..............................................        69,866         63,194
                                                                 ---------      ---------
         Total operating revenues ..........................     $ 226,057      $ 188,128
                                                                 =========      =========

Operating income
     Direct Marketing ......................................     $  21,359      $  17,284
     Shoppers ..............................................        11,087          8,785
     Corporate Activities ..................................        (2,295)        (1,968)
                                                                 ---------      ---------
         Total operating income ............................     $  30,151      $  24,101
                                                                 =========      =========

Income before income taxes
     Operating income ......................................     $  30,151      $  24,101
     Interest expense ......................................          (254)           (41)
     Interest income .......................................           412          2,098
     Other, net ............................................          (483)          (100)
                                                                 ---------      ---------
         Total income before income taxes ..................     $  29,826      $  26,058
                                                                 =========      =========
</TABLE>

<PAGE>   9

                                       9



2.   Management's Discussion and Analysis of Financial Condition and Results of
     Operations


RESULTS OF OPERATIONS

Operating results were as follows:

<TABLE>
<CAPTION>
                                          THREE MONTHS ENDED
In thousands                      MARCH 31, 2000      MARCH 31, 1999     CHANGE
- ------------                      --------------      --------------     ------

<S>                               <C>                 <C>               <C>
Revenues                            $ 226,057          $ 188,128         20.2%
Operating expenses                    195,906            164,027         19.4%
                                    ---------          ---------
Operating income                    $  30,151          $  24,101         25.1%
                                    =========          =========

Net income                          $  17,754          $  15,334         15.8%
                                    =========          =========

Diluted earnings
   per share                        $    0.25          $    0.21         19.0%
                                    =========          =========
</TABLE>

Consolidated revenues grew 20.2% to $226.1 million and operating income grew
25.1% to $30.2 million in the first quarter of 2000 when compared to the first
quarter of 1999. The Company's overall growth resulted from acquisitions,
increased business with both new and existing customers and from the sale of new
products and services. Overall operating expenses compared to 1999 increased
19.4% to $195.9 million.

Net income grew 15.8% to $17.8 million, or 25 cents per share, compared to 21
cents per share on a diluted basis. The net income growth resulted from the
growth in operating income partially offset by a decrease of $1.7 million in
interest income due to the sale of substantially all of the Company's short-term
investments throughout 1999, the proceeds of which were used to fund
acquisitions and repurchase the Company's stock.

DIRECT MARKETING

Direct and interactive marketing operating results were as follows:

<TABLE>
<CAPTION>
                                          THREE MONTHS ENDED
In thousands                      MARCH 31, 2000      MARCH 31, 1999     CHANGE
- ------------                      --------------      --------------     ------

<S>                                 <C>                <C>               <C>
Revenues                            $ 156,191          $ 124,934         25.0%
Operating expenses                    134,832            107,650         25.3%
                                    ---------          ---------
Operating income                    $  21,359          $  17,284         23.6%
                                    =========          =========
</TABLE>

Direct and interactive marketing revenues increased $31.3 million, or 25.0%, in
the first quarter of 2000 compared to 1999. Revenue increases were lead by
CRM/response management and marketing services which both had strong growth,
while CRM/database revenues were soft for the quarter. CRM/response management
revenues increased due to increased internet and fulfillment business with
existing customers, new customer gains, and the October 1999 acquisition of ZD
Market Intelligence, renamed Harte-Hanks Market Intelligence. The traditional
growth oriented business-to-business activities of CRM/response management
continued to have significant growth in the first quarter. The mutual fund and
high technology industry sectors contributed significantly to overall
CRM/response management revenue growth. Marketing services' revenues, led by its
targeted mail operations, increased due to increased product sales as well as
new product sales to new and existing customers, primarily in the banking and
retail industries. The May 1999 acquisition of Direct Marketing Associates, Inc.
also contributed to the marketing services revenue increase. CRM/database
revenues were soft, primarily due to slowdowns in the insurance and managed
care industries.

Operating expenses increased $27.2 million, or 25.3%, in the first quarter of
2000 compared to 1999. Payroll costs increased $16.2 million due to expanded
hiring to support revenue growth. Also contributing to the increased operating


<PAGE>   10

                                       10



expenses were additional production costs of $6.6 million due to increased
volumes. Depreciation and amortization expense increased $2.7 million due to
goodwill associated with acquisitions and higher levels of capital investment to
support growth. Operating expenses were also impacted by the acquisitions noted
above.

SHOPPERS

Shopper operating results were as follows:

<TABLE>
<CAPTION>
                                          THREE MONTHS ENDED
In thousands                      MARCH 31, 2000      MARCH 31, 1999     CHANGE
- ------------                      --------------      --------------     ------

<S>                               <C>                 <C>                <C>
Revenues                             $ 69,866            $ 63,194        10.6%
Operating expenses                     58,779              54,409         8.0%
                                     --------            --------
Operating income                     $ 11,087            $  8,785        26.2%
                                     ========            ========
</TABLE>

Shopper revenues increased $6.7 million, or 10.6%, in the first quarter of 2000
compared to 1999. Revenue increases were the result of improved sales in
established markets as well as year-over-year geographic expansions into new
neighborhoods in Northern and Southern California. From a product-line
perspective, Shoppers had growth in both its in-book products, primarily core
sales, employment and automotive related advertising, and its distribution
products, primarily 4-color glossy heatset flyers. Shoppers also continued to
experience success in up-selling ads onto its web-site.

Operating expenses increased $4.4 million, or 8.0%, in the first quarter of 2000
compared to 1999. The increase in operating expenses was primarily due to
increases in payroll costs of $1.7 and additional production costs of $1.2
million, including increased postage of $0.7 million due to increased volumes.

Other Income and Expense

The Company realized a loss of approximately $0.2 million in the first quarter
2000 on the disposal of certain fixed assets in its Shopper operations. In
addition, the Company wrote off approximately $0.1 million of inventory and
other assets in the first quarter of 2000.

Interest Expense/Interest Income

Interest income decreased $1.7 million in the first quarter of 2000 over the
same period in 1999 due to larger cash and investment balances in the first
quarter of 1999. The Company sold substantially all of its short-term
investments throughout 1999 in order to fund acquisitions and repurchase the
Company's stock.

Interest expense increased $0.2 million in the first quarter of 2000 over 1999
due primarily to amortization of financing costs and commitment charges relating
to the unsecured revolving credit facilities the Company obtained in November
1999.

Income Taxes

The Company's income tax expense increased $1.3 million in the first quarter of
2000 compared to the first quarter of 1999. This increase was due primarily to
the higher pre-tax income levels. The effective tax rate was 40.5% for the first
quarter of 2000 and 41.2% for the first quarter of 1999.

Liquidity and Capital Resources

Cash provided by operating activities for the three months ended March 31, 2000
was $32.5 million. Net cash outflows from investing activities were $19.0



<PAGE>   11

                                       11



million for the first three months of 2000, and primarily relate to purchases of
fixed assets. Net cash outflows from financing activities were $3.9 million
compared to $11.4 million in 1999. The cash outflow from financing activities in
2000 is attributable primarily to the repayment of long-term borrowings. The
cash outflow in 1999 was attributable primarily to the repurchase of treasury
stock of $12.7 million.

Capital resources are also available from and provided through the Company's two
unsecured credit facilities. These credit facilities, two $100 million variable
rate, revolving loan commitments, were put in place on November 4, 1999. All
borrowings under the $100 million revolving 364-Day Credit Agreement are to be
repaid by November 3, 2000 unless the Company requests and is granted a 364-day
extension. All borrowings under the $100 million revolving Three-Year Credit
Agreement are to be repaid by November 4, 2002. As of March 31, 2000, the
Company had $200 million of unused borrowing capacity under these two credit
facilities. In addition, capital resources are available to the Company through
an unsecured credit facility obtained for the purpose of financing the
construction of a new building. This credit facility, a $2.5 million variable
rate, revolving loan commitment was put in place on November 29, 1999 and has no
stated maturity. $1.5 million of unused borrowing capacity is available from
this credit facility as of March 31, 2000. Management believes that its credit
facilities, together with cash provided from operating activities, will be
sufficient to fund operations and anticipated acquisitions and capital service
needs for the foreseeable future.

Factors That May Affect Future Results and Financial Condition

From time to time, in both written reports and oral statements by senior
management, the Company may express its expectations regarding its future
performance. These "forward-looking statements" are inherently uncertain, and
investors should realize that events could turn out to be other than what senior
management expected. Set forth below are some key factors which could affect the
Company's future performance, including its revenues, net income and earnings
per share; however, the risks described below are not the only ones the Company
faces. Additional risks and uncertainties that are not presently known, or that
the Company currently considers immaterial, could also impair the Company's
business operations.

Legislation -- There could be a material adverse impact on the Company's direct
and interactive marketing business due to the enactment of legislation or
industry regulations arising from public concern over consumer privacy issues.
Restrictions or prohibitions could be placed upon the collection and use of
information that is currently legally available.

Data Suppliers -- The Company could suffer a material adverse effect if owners
of the data the Company uses were to withdraw the data. Data providers could
withdraw their data if there is a competitive reason to do so or if legislation
is passed restricting the use of the data.

Acquisitions -- In recent years the Company has made a number of acquisitions in
its direct and interactive marketing and shopper businesses, and it expects to
pursue additional acquisition opportunities. Acquisition activities, even if not
consummated, require substantial amounts of management time and can distract
from normal operations. In addition, there can be no assurance that the
synergies and other objectives sought in acquisitions will be achieved.

Competition -- Direct and interactive marketing is a rapidly evolving business,
subject to periodic technological advancements, high turnover of customer
personnel who make buying decisions, and changing customer needs and
preferences. Consequently, the Company's direct and interactive marketing
business faces competition in each of its three sectors -- CRM/response
management, CRM/database, and marketing services. The Company's shopper business
competes


<PAGE>   12

                                       12



for advertising, as well as for readers, with other print and electronic media.
Competition comes from local and regional newspapers, magazines, radio,
broadcast and cable television, shoppers and other communications media that
operate in the Company's markets. The extent and nature of such competition are,
in large part, determined by the location and demographics of the markets
targeted by a particular advertiser, and the number of media alternatives in
those markets. Failure to continually improve the Company's current processes
and to develop new products and services could result in loss of the Company's
customers to current or future competitors. In addition, failure to gain market
acceptance of new products and services could adversely affect the Company's
growth.

Qualified Personnel -- The Company believes that its future prospects will
depend in large part upon its ability to attract, train and retain highly
skilled technical, client services and administrative personnel. Qualified
personnel are in great demand and are likely to remain a limited resource for
the foreseeable future.

Postal Rates -- The Company's shoppers are delivered by standard mail, and
postage is the second largest expense, behind payroll, in the Company's shopper
business. The present standard postage rates went into effect in January 1999,
and a rate increase is expected in 2001. Postal rates also influence the demand
for the Company's direct and interactive marketing services even though the cost
of mailings is borne by the Company's customers and is not directly reflected in
the Company's revenues or expenses.

Newsprint Prices -- Newsprint represents a substantial expense in the Company's
shopper operations. In recent years newsprint prices have fluctuated widely, and
such fluctuations can materially affect the results of the Company's operations.

Economic Conditions -- Changes in national economic conditions can affect levels
of advertising expenditures generally, and such changes can affect each of the
Company's businesses. In addition, revenues from the Company's shopper business
are dependent to a large extent on local advertising expenditures in the markets
in which they operate. Such expenditures are substantially affected by the
strength of the local economies in those markets. Direct and interactive
marketing revenues are dependent on national and international economics.


<PAGE>   13

                                       13



PART II. OTHER INFORMATION

Item 6.  Exhibits and Reports on Form 8-K

         (a)   Exhibits.  See index to Exhibits on Page 15.

         (b)   No Form 8-K has been filed during the three months ended
               March 31, 2000.




<PAGE>   14

                                       14


                                    SIGNATURE


Pursuant to the requirements of the Securities Exchange Act of 1934, the Company
has duly caused this report to be signed on its behalf by the undersigned
hereunto duly authorized.




                                                     HARTE-HANKS, INC.





          May 12, 2000                           /s/  Jacques D. Kerrest
          ------------                      ----------------------------------
              Date                                 Jacques D. Kerrest
                                            Senior Vice President, Finance and
                                                 Chief Financial Officer


<PAGE>   15

                                       15



<TABLE>
<CAPTION>
Exhibit
  No.                                Description of Exhibit
- -------                              ----------------------

<S>             <C>
2(a)            Certificate of Ownership and Merger (filed as Exhibit 2(a)
                to the Company's Registration Statement No. 33-69202 and
                incorporated by reference herein).

2(b)            Agreement and Plan of Merger dated as of February 4,
                1996 among Harte-Hanks Communications, Inc., HHD
                Acquisition Corp. and DiMark, Inc. (filed as Appendix
                A to the Company's Registration Statement No. 333-02047
                and incorporated by reference herein).

2(c)            Agreement and Plan of Merger and Reorganization, dated
                as of May 16, 1997, by and between The E.W. Scripps
                Company and Harte-Hanks Communications, Inc. (filed as
                Exhibit 2.1 to the Company's Form 8-K dated May 22, 1997
                and incorporated by reference herein).

2(d)            Acquisition Agreement, dated as of May 16, 1997, by
                and between The E.W. Scripps Company and Harte-Hanks
                Communications, Inc. (filed as Exhibit 2.2 to the Company's
                Form 8-K dated May 22, 1997 and incorporated by reference
                herein).

2(e)            Stock Purchase Agreement dated as of July 26, 1997 between
                ABC, Inc. and Harte-Hanks Communications, Inc. (filed as
                Exhibit 2(e) to the Company's Form 10-Q for the nine months
                ended September 30, 1997 and incorporated by reference herein).

3(a)            Amended and Restated Certificate of Incorporation (filed as
                Exhibit 3(a) to the Company's Form 10-K for the year ended
                December 31, 1993 and incorporated by reference herein).

3(b)            Amended and Restated Bylaws (filed as Exhibit 3(b) to the
                Company's Registration Statement No. 33-69202 and
                incorporated by reference herein).

3(c)            Amendment dated April 30, 1996 to Amended and Restated
                Certificate of Incorporation (filed as Exhibit 3(c) to the
                Company's Form 10-Q for the nine months ended September 30, 1996
                and incorporated by reference herein).

3(d)            Amendment dated May 5, 1998 to Amended and Restated Certificate
                of Incorporation (filed as Exhibit 3(d) to the Company's Form
                10-Q for the six months ended June 30, 1998 and incorporated by
                reference herein).

3(e)            Amended and Restated Certificate of Incorporation as amended
                through May 5, 1998 (filed as Exhibit 3(e) to the Company's Form
                10-Q for the six months ended June 30, 1998 and incorporated by
                reference herein).

4(a)            364-Day Credit Agreement dated as of November 4, 1999 between
                Harte-Hanks, Inc. and the Lenders named therein [$100 million]
                (filed as Exhibit 4(a) to the Company's form 10-Q for the nine
                months ended September 30, 1999 and incorporated by reference
                herein).
</TABLE>


<PAGE>   16

                                       16



<TABLE>
<CAPTION>
Exhibit
  No.                                Description of Exhibit
- -------                              ----------------------

<S>             <C>
4(b)            Three-Year Credit Agreement dated as of November 4, 1999 between
                Harte-Hanks, Inc. and the Lenders named therein [$100 million]
                (filed as Exhibit 4(b) to the Company's form 10-Q for the nine
                months ended September 30, 1999 and incorporated by reference
                herein).

4(c)            Other long term debt instruments are not being filed pursuant to
                Section (b)(4)(ii) of Item 601 of Regulation S-K. Copies of such
                instruments will be furnished to the Commission upon request.

10(a)           1984 Stock Option Plan (filed as Exhibit 10(d) to the Company's
                Form 10-K for the year ended December 31, 1984 and
                incorporated herein by reference).

10(b)           Registration Rights Agreement dated as of September 11, 1984
                among HHC Holding Inc. and its stockholders (filed as Exhibit
                10(b) to the Company's Form 10-K for the year ended December 31,
                1993 and incorporated by reference herein).

10(c)           Severance Agreement between Harte-Hanks Communications, Inc.
                and Larry Franklin, dated as of July 23, 1993 (filed as Exhibit
                10(f) to the Company's Registration Statement No. 33-69202
                and incorporated by reference herein).

10(d)           Form of Severance Agreement between Harte-Hanks
                Communications, Inc. and certain Executive Officers of the
                Company, dated as of July 7 or December 28,1997 (filed as
                Exhibit 10(f) to the Company's Form 10-K for the year ended
                December 31, 1997 and incorporated by reference herein).

10(e)           Form of Severance Agreement between Harte-Hanks, Inc. and
                Richard M. Hochhauser dated as of January 25, 2000 (filed as
                Exhibit 10(e) to the Company's Form 10-K for the year ended
                December 31, 1999 and incorporated by reference herein).

10(f)           Harte-Hanks, Inc. Amended and Restated Restoration Pension Plan
                dated as of January 1, 2000 (filed as Exhibit 10(f) to the
                Company's Form 10-K for the year ended December 31, 1999 and
                Incorporated by reference herein).

10(g)           Harte-Hanks Communications, Inc. 1996 Incentive Compensation
                Plan (filed as Exhibit 10(p) to the Company's Form 10-Q for the
                nine months ended September 30, 1996 and incorporated by reference
                herein).

10(h)           Harte-Hanks, Inc. Amended and Restated 1991 Stock Option Plan
                (filed as Exhibit 10(g) to the Company's Form 10-Q for the six
                months ended June 30, 1998 and incorporated by reference herein).

10(i)           Harte-Hanks, Inc. 1998 Director Stock Plan (filed as Exhibit 10(h)
                to the Company's Form 10-Q for the six months ended June 30, 1998
                and incorporated by reference herein).

10(j)           Harte-Hanks, Inc. Deferred Compensation Plan (filed as Exhibit
                10(i) to the Company's Form 10-K for the year ended December
                31, 1998 and incorporate by reference herein).
</TABLE>


<PAGE>   17

                                       17



<TABLE>
<CAPTION>
Exhibit
  No.                                Description of Exhibit
- -------                              ----------------------

<S>             <C>

*11             Statement Regarding Computation of Net Income (Loss) Per Common
                Share

*21             Subsidiaries of the Company.

*27             Financial Data Schedule.
</TABLE>

- ---------------------
*Filed herewith


<PAGE>   1

                                                                      EXHIBIT 11


                       HARTE-HANKS, INC. AND SUBSIDIARIES
                         EARNINGS PER SHARE COMPUTATIONS
                      (in thousands, except per share data)


<TABLE>
<CAPTION>
                                                                                              Three Months Ended March,
In thousands, except per share amounts                                                            2000         1999
- --------------------------------------                                                            ----         ----

<S>                                                                                             <C>          <C>
BASIC EPS
Net Income ................................................................................     $ 17,754     $ 15,334
                                                                                                ========     ========

Weighted-average common shares outstanding
   used in earnings per share computations ................................................       68,263       71,193
                                                                                                ========     ========

Earnings per common share .................................................................     $   0.26     $   0.22
                                                                                                ========     ========

DILUTED EPS
Net Income ................................................................................     $ 17,754     $ 15,334
                                                                                                ========     ========

Shares used in earnings per share computations ............................................       70,301       73,605
                                                                                                ========     ========

Earnings per common share .................................................................     $   0.25     $   0.21
                                                                                                ========     ========

Computation of shares used in earnings per share computations:
Average outstanding common shares .........................................................       68,263       71,193
Average common equivalent shares -
   dilutive effect of option shares .......................................................        2,038        2,412
                                                                                                --------     --------
Shares used in earnings per share computations ............................................       70,301       73,605
                                                                                                ========     ========
</TABLE>


<PAGE>   1
                                                                      EXHIBIT 21



                             RESTRICTED SUBSIDIARIES
                              OF HARTE-HANKS , INC.
                              As of March 31, 2000


<TABLE>
<CAPTION>
                                                                       State of
Name of Corporation                                                 Organization                 % Owned
- -------------------                                                 ------------                 -------

<S>                                                                 <C>                          <C>
DiMark, Inc.                                                        New Jersey                    100%
DiMark Marketing, Inc.                                              Pennsylvania                  100%(1)
Direct Marketing Associates Computer Services, Inc.
(shell corporation)                                                 Maryland                      100%(9)
Direct Market Concepts, Inc.                                        Florida                       100%
DMK, Inc.                                                           Delaware                      100%(2)
The Flyer Publishing Corporation                                    Florida                       100%
Harte-Hanks Data Services LLC                                       Maryland                      100%
Harte-Hanks Data Technologies LLC.                                  Delaware                      100%
Harte-Hanks Delaware, Inc.                                          Delaware                      100%
Harte-Hanks Direct, Inc.                                            Delaware                      100%
Harte-Hanks Direct Marketing/Baltimore, Inc.                        Maryland                      100%
Harte-Hanks Direct Marketing/Cincinnati, Inc.                       Ohio                          100%
Harte-Hanks Direct Marketing/Dallas, Inc.                           Delaware                      100%
Harte-Hanks Direct Marketing/Fullerton, Inc.                        California                    100%
Harte-Hanks Direct Marketing/Kansas City, Inc.                      Missouri                      100%
Harte-Hanks do Brazil Consultoria e Servicos Ltda.                  Brazil                        100%(3)
Harte-Hanks Limited                                                 England                       100%(3)
Harte-Hanks Market Intelligence, Inc.                               California                    100%
Harte-Hanks Market Intelligence Espana LLC                          Colorado                      100%
Harte-Hanks Market Intelligence Europe B.V.                         Netherlands                   100%
Harte-Hanks Market Intelligence GmbH                                Germany                       100%(4)
Harte-Hanks Market Intelligence Limited                             Ireland                       100%(4)
Harte-Hanks Market Intelligence Limited                             England                       100%(4)
Harte-Hanks Market Intelligence SAS                                 France                        100%(4)
Harte-Hanks Market Research, Inc.                                   New Jersey                    100%
Harte-Hanks Partnership, Ltd.                                       Texas                         100%(5)
Harte-Hanks Pty. Limited                                            Australia                     100%(3)
Harte-Hanks Response Management/Austin L.P.                         Delaware                      100%(6)
Harte-Hanks Response Management/Boston, Inc.                        Massachusetts                 100%
Harte-Hanks Response Management Call Centers, Inc.                  Delaware                      100%
Harte-Hanks Response Management Europe                              Belgium                       100%
Harte-Hanks Shoppers, Inc.                                          California                    100%
Harte-Hanks Stock Plan, Inc.                                        Delaware                      100%
H&R Communications, Inc.                                            New Jersey                    100%(2)
HTS, Inc.                                                           Connecticut                   100%
Information for Marketing Limited (shell corporation)               England                       100%(7)
Mars Graphic Services, Inc.                                         New Jersey                    100%(4)
NSO, Inc.                                                           Ohio                          100%
Printing Management Systems, Inc.                                   Delaware                      100%
PRO Direct Response Corp.                                           New Jersey                    100%(2)
Southern Comprint Co.                                               California                    100%
Spectral Resources, Inc.                                            New York                      100%
</TABLE>


(1) Owned by Mars Graphic Services, Inc.
(2) Owned by DiMark Marketing, Inc.
(3) Owned by Harte-Hanks Data Technologies LLC
(4) Owned by Harte-Hanks Market Intelligence Europe B.V.
(5) 99.5% Owned by Harte-Hanks Delaware, Inc.
       .5% Owned by Harte-Hanks , Inc.
(6) 99% Owned by Harte-Hanks Stock Plan, Inc.
       1% Owned by Harte-Hanks Response Management Call Centers, Inc.
(7) Owned by Harte-Hanks Limited
(8) Owned by DiMark, Inc.
(9) Owned by Harte-Hanks Direct Marketing/Baltimore, Inc.



<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000

<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-END>                               MAR-31-2000
<CASH>                                          44,743
<SECURITIES>                                         0
<RECEIVABLES>                                  152,429
<ALLOWANCES>                                     4,086
<INVENTORY>                                      5,723
<CURRENT-ASSETS>                               224,818
<PP&E>                                         229,872
<DEPRECIATION>                                 120,578
<TOTAL-ASSETS>                                 777,802
<CURRENT-LIABILITIES>                          143,556
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        76,594
<OTHER-SE>                                     521,447
<TOTAL-LIABILITY-AND-EQUITY>                   777,802
<SALES>                                        226,057
<TOTAL-REVENUES>                               226,057
<CGS>                                          163,071
<TOTAL-COSTS>                                  195,906
<OTHER-EXPENSES>                                    71
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 254
<INCOME-PRETAX>                                 29,826
<INCOME-TAX>                                    12,072
<INCOME-CONTINUING>                             17,754
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    17,754
<EPS-BASIC>                                        .26
<EPS-DILUTED>                                      .25


</TABLE>


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