HASBRO INC
8-K, 1995-07-19
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                    SECURITIES AND EXCHANGE COMMISSION

                         WASHINGTON, D.C.  20549


                                FORM 8-K

                             CURRENT REPORT

                   PURSUANT TO SECTION 13 OR 15(d) OF
                 THE SECURITIES AND EXCHANGE ACT OF 1934



Date of Report (Date of Earliest Event Reported):      July 19, 1995   
                                                 -------------------------



                              HASBRO, INC.
                          --------------------
                          (Name of Registrant)



 RHODE ISLAND                    1-6682                    05-0155090
- - --------------                ------------             -------------------
  (State of                   (Commission                 (IRS Employer
Incorporation)                File Number)             Identification No.)



1027 NEWPORT AVE., PAWTUCKET, RHODE ISLAND                   02861
- - ------------------------------------------             -------------------
 (Address of Principal Executive Offices)                  (Zip Code)



                             (401) 431-8697
                     -------------------------------
                     (Registrant's Telephone Number)







Item 5.    Other Events

           The July 19, 1995 Press Release of the Registrant attached
           hereto as EXHIBIT 99 is incorporated herein by reference.


 

SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                                     HASBRO, INC.
                                                     ------------
                                                     (Registrant)


Date: July 19, 1995                           By:\s\John T. O'Neill     
                                                 -----------------------
                                                      John T. O'Neill

                                              Executive Vice President and
                                              Chief Financial Officer
                                              (Duly Authorized Officer and
                                              Principal Financial Officer)

























                                  HASBRO, INC.
                           Current Report on Form 8-K
                              Dated July 19, 1995


                                 Exhibit Index

Exhibit                           
  No.                              Exhibits
- - -------                            --------    

99           Press Release dated July 19, 1995







For Immediate Release                      Contact: John T. O'Neill
July 19, 1995                               Telephone: 401-431-8500



                 HASBRO, INC. STOPS VIRTUAL REALITY
               DEVELOPMENT AND ANNOUNCES EXPECTATIONS
                       FOR SECOND QUARTER 1995



		Pawtucket, RI (July 19, 1995) -- Hasbro, Inc. (HAS:ASE) 
announced that it has stopped its efforts related to the 
development of a mass-market virtual reality game system.

	"In 1992, we began development of a home virtual reality game 
system which would give consumers a real point of difference", said 
Alan G. Hassenfeld, Chairman and Chief Executive Officer. "We have 
created that system but at a price which would simply be too 
expensive to mass-market. We believe, however, that there are many 
other applications for the proprietary technology we have developed 
and intend to actively exploit that technology in various areas, 
including education, training and other commercial applications."

	Mr. Hassenfeld further commented, "This decision will 
adversely impact our second quarter pre-tax results by $31,100,000, 
the estimated costs associated with such action. The total pre-tax 
effect of this development activity, including the aforementioned 
provision, is anticipated to approximate $33,400,000 and 
$36,400,000 during the second quarter and six months of 1995, 
respectively. During the comparable periods of 1994, the amounts 
approximated $3,800,000 and $6,800,000, respectively, and for the 
full year approximated $14,200,000."

	He also noted, "Absent the impact of this action, however, we 
anticipate that our second quarter results will exceed those of a 
year ago, with revenues up approximately 8% and a modest growth in 
net earnings." For the second quarter of 1994, the Company reported 
revenues of $444,324,000 and net earnings of $1,634,000.

	Mr. Hassenfeld concluded, "Although we are stopping our 
efforts with respect to this mass-market virtual reality game 
system, the Company will continue to be actively involved in the 
development of electronic edutainment software such as the 
previously announced CD ROM version of Monopoly(R) - - the first 
game of its kind to use the Internet as its playing table - - and 
Playskool's Funware(TM) for preschoolers." 
	

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