HASBRO INC
8-K, 1996-01-30
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                   SECURITIES AND EXCHANGE COMMISSION

                         WASHINGTON, D.C.  20549


                                FORM 8-K

                             CURRENT REPORT

                   PURSUANT TO SECTION 13 OR 15(d) OF
                 THE SECURITIES AND EXCHANGE ACT OF 1934



Date of Report (Date of Earliest Event Reported):    January 24, 1996   
                                                 -------------------------



                              HASBRO, INC.
                          --------------------
                          (Name of Registrant)



 RHODE ISLAND                    1-6682                    05-0155090
- --------------                ------------             -------------------
  (State of                   (Commission                 (IRS Employer
Incorporation)                File Number)             Identification No.)



1027 NEWPORT AVE., PAWTUCKET, RHODE ISLAND                   02861
- ------------------------------------------             -------------------
 (Address of Principal Executive Offices)                  (Zip Code)



                             (401) 431-8697
                     -------------------------------
                     (Registrant's Telephone Number)







Item 5.    Other Events

           The January 24, 1996 Press Release of the Registrant attached
           hereto as EXHIBIT 99 is incorporated herein by reference.



SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                                     HASBRO, INC.
                                                     ------------
                                                     (Registrant)


Date: January 30, 1996                        By:\s\John T. O'Neill     
                                                 -----------------------
                                                      John T. O'Neill

                                              Executive Vice President and
                                              Chief Financial Officer
                                              (Duly Authorized Officer and
                                              Principal Financial Officer)






















                                  HASBRO, INC.
                           Current Report on Form 8-K
                             Dated January 24, 1996


                                 Exhibit Index

Exhibit                           
  No.                              Exhibits
- -------                            --------    

99           Press Release dated January 24, 1996






                                                                EXHIBIT  99
CONTACTS:

INVESTORS:                                     MEDIA:
John T. O'Neill                                Wayne S. Charness
Executive VP and CFO                           VP, Corporate Communications
(401) 431-8500                                 (401) 727-5983

                      Joele Frank/Chuck Burgess
                      Abernathy MacGregor Scanlon
                      (212) 371-5999


FOR IMMEDIATE RELEASE
- ---------------------


                  HASBRO, INC. REJECTS UNSOLICITED PROPOSAL

Pawtucket, RI, January 24, 1996 -- Hasbro, Inc. (ASE:HAS) today confirmed 
that its Board of Directors, at a meeting held yesterday in New York, had, 
by unanimous vote of directors present, rejected a business combination 
proposal from Mattel, Inc. (NYSE:MAT) which provided for an exchange of 
Mattel, Inc. shares for Hasbro, Inc. shares. The Board concluded that a 
combination with Mattel would raise extremely serious antitrust issues, 
worldwide and that, as a result of these antitrust issues, the probability 
of successful consummation of the proposed transaction was very low. The 
Board also determined that because of the very low probability of 
consummation, the economic terms of the proposal were more than offset by 
the potential harm to Hasbro, Inc. and its shareholders resulting from a 
protracted antitrust regulatory process.

Alan G. Hassenfeld, chairman and chief executive officer of Hasbro, said, 
"It is incredibly presumptuous of Mattel and its Board to believe that they 
could force a combination of their company and ours through the Federal 
Trade Commission, the States Attorneys General and the European Union 
Merger Task Force. After lengthy review of Mattel's proposal with our two 
firms of antitrust advisors, our Board unanimously concluded that the 
chance of any antitrust approval is extremely low."

Hasbro, Inc. is a worldwide leader in the design, manufacture and marketing 
of toys, games, puzzles and infant care products. Both internationally and 
domestically, its Playskool(R), Kenner(R), Tonka(R), Milton Bradley(R) and 
Parker Brothers(R) products provide children and families with the highest 
quality and most recognizable toys and games in the world.


                                   ### 







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