HASBRO INC
8-K, 1996-04-18
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                    SECURITIES AND EXCHANGE COMMISSION

                         WASHINGTON, D.C.  20549


                                FORM 8-K

                             CURRENT REPORT

                   PURSUANT TO SECTION 13 OR 15(d) OF
                 THE SECURITIES AND EXCHANGE ACT OF 1934



Date of Report (Date of Earliest Event Reported):      April 18, 1996   
                                                 -------------------------



                              HASBRO, INC.
                          --------------------
                          (Name of Registrant)



 RHODE ISLAND                    1-6682                    05-0155090
- - --------------                ------------             -------------------
  (State of                   (Commission                 (IRS Employer
Incorporation)                File Number)             Identification No.)



1027 NEWPORT AVE., PAWTUCKET, RHODE ISLAND                   02861
- - ------------------------------------------             -------------------
 (Address of Principal Executive Offices)                  (Zip Code)



                             (401) 431-8697
                     -------------------------------
                     (Registrant's Telephone Number)







Item 5.    Other Events

           The April 18, 1996 Press Release of the Registrant attached
           hereto as EXHIBIT 99 is incorporated herein by reference.


Item 7.    Financial Statements and Exhibits

           99   Press Release, dated April 18, 1996, of Hasbro, Inc.
 

SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                                     HASBRO, INC.
                                                     ------------
                                                     (Registrant)


Date: April 18, 1996                          By:\s\John T. O'Neill     
                                                 -----------------------
                                                      John T. O'Neill

                                              Executive Vice President and
                                              Chief Financial Officer
                                              (Duly Authorized Officer and
                                              Principal Financial Officer)

























                                  HASBRO, INC.
                           Current Report on Form 8-K
                              Dated April 18, 1996


                                 Exhibit Index

Exhibit                           
  No.                              Exhibits
- - -------                            --------    

99           Press Release dated April 18, 1996


	





                                                                 EXHIBIT  99

For Immediate Release                               Contact: John T. O'Neill
April 18, 1996                                       Telephone: 401-431-8500





                     HASBRO, INC. ANNOUNCES 12% EARNINGS                     
                        GROWTH FOR FIRST QUARTER 1996

     Pawtucket, RI (April 18, 1996) -- Hasbro, Inc. (HAS:ASE) today reported 
first quarter net earnings of $24.4 million, or $.28 per share, up more than 
12% from the $21.7 million, or $.25 per share in 1995. Revenues also grew, 
increasing to $538.7 million from the $526.5 million reported last year.

     "We are pleased to again report both earnings and revenue growth 
despite the continuing efforts in the retailing industry to reduce inventory 
levels," said Alan G. Hassenfeld, Chairman and Chief Executive Officer.

     "Our revenue growth this quarter came in the United States with the 
major portion occurring in the Hasbro Toy Group. Our Star Wars(R) and 
Batman(R) action figures, the growing line of activity items, several of our 
large dolls, including Baby Go Bye Bye(TM), many of Playskool's long-term 
staples and the Super Soaker(TM) products are all moving well at retail. In 
the games area, Milton Bradley and Parker Brothers each reported small 
revenue increases, with their classic games remaining strong. Notably, one 
of Milton Bradley's new introductions, Goosebumps(TM), has established 
itself as the number one selling board game at retail. Also contributing to 
our increased volume was Hasbro Interactive, with its growing library of CD 
ROM products. Internationally, in most major markets, we experienced a 
decline in revenues compared to those of a year ago, a trend which we do not 
anticipate will continue for the full year."

     He continued by noting, "Hasbro's increased earnings reflects our 
continuing commitment to more effectively manage our expenses. The lower 
cost of certain raw material commodities also provided a benefit as 
anticipated. These positive results, however, were adversely impacted by 
approximately $.02 per share during the quarter as a result of costs 
associated with an unsolicited business combination proposal."

     Mr. Hassenfeld concluded, "We are encouraged by these results and will 
continue our efforts to provide entertaining products for children and 
adults, while at the same time enhancing value to our shareholders. Some of 
the products premiering in 1996 include new boys' items from the Star 
Wars(R) Shadows of the Empire(TM) collection and the Batman(R) Total 
Justice(TM) line; girls' products, including new entries from Baby Alive(R) 
and Baby All Gone(R); games, such as the electronic handheld versions of 
Battleship(R) and Connect Four(R); Playskool's new Magic Touch Talking 
Books, and several activity items from Scholastic's popular book and TV 
series, Goosebumps(TM)." 

                                # # #
                              (Tables Attached)



                                  HASBRO, INC.

                       CONSOLIDATED STATEMENTS OF EARNINGS


(Thousands of Dollars and Shares Except Per Share Data)
                                                                    
                                                       Quarter Ended(1)
                                                     --------------------
                                                     Mar. 31,     Apr. 2,
                                                       1996        1995
                                                     --------    --------
Net Revenues                                         $538,685     526,503
Cost of Sales                                         237,771     232,572
                                                      -------     -------
Gross Profit                                          300,914     293,931
Amortization                                            9,799       9,243
Royalties, Research and
 Development                                           54,422      55,084
Advertising                                            70,276      70,233
Selling, Distribution and  
 Administration                                       125,365     120,803
                                                      -------     -------
Operating Profit                                       41,052      38,568
Interest Expense                                        4,906       5,823
Other (Income), Net                                    (2,963)     (2,512)
                                                      -------     -------
Earnings Before Income Taxes                           39,109      35,257
Income Taxes                                           14,744      13,574
                                                      -------     -------
Net Earnings                                         $ 24,365      21,683
                                                      =======     =======

Per Common Share(2)
   Net Earnings                                      $    .28         .25
                                                      =======     =======

   Cash Dividends Declared                           $    .10         .08
                                                      =======     =======

Weighted Average Number of Shares                      88,107      88,153
                                                      =======     =======

(1) - 1996 consists of 13 weeks; 1995, 14 weeks.
(2) - Primary and fully diluted data are not shown separately as they are
       substantially the same.



                                  HASBRO, INC. 

                      CONSOLIDATED CONDENSED BALANCE SHEETS


  (Thousands of Dollars)



                                                    Mar. 31,         Apr. 2,
                                                      1996            1995
                                                    --------        --------
                   Assets

  Cash and Temporary Investments                  $  136,860         189,777
  Accounts Receivable, Net                           528,632         475,813
  Inventories                                        335,067         276,938
  Other                                              175,961         170,323
                                                   ---------       ---------
  Total Current Assets                             1,176,520       1,112,851
  Property, Plant and Equipment, Net                 307,217         308,469
  Other Assets                                       920,123         908,443
                                                   ---------       ---------
  Total Assets                                    $2,403,860       2,329,763
                                                   =========       =========

        Liabilities and Shareholders' Equity       

  Short-term Borrowings                           $   93,402         162,736
  Payables and Accrued Liablities                    534,478         531,216
                                                   ---------       ---------
  Total Current Liabilities                          627,880         693,952
  Long-term Debt                                     149,987         150,000
  Deferred Liabilities                                72,409          65,809
                                                   ---------       ---------
  Total Liabilities                                  850,276         909,761
  Total Shareholders' Equity                       1,553,584       1,420,002
                                                   ---------       ---------
  Total Liabilities and Shareholders' Equity      $2,403,860       2,329,763
                                                   =========       =========







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