HASBRO INC
10-Q, 1996-11-13
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                     SECURITIES AND EXCHANGE COMMISSION

                         Washington, D. C.   20549

                                 FORM 10-Q

              QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)

                   OF THE SECURITIES EXCHANGE ACT OF 1934



For the period ended September 29, 1996     Commission file number 1-6682


                                HASBRO, INC.
                            --------------------
                            (Name of Registrant)
 
       Rhode Island                                O5-0155090
- - ------------------------             ------------------------------------
(State of Incorporation)             (I.R.S. Employer Identification No.)



            1027 Newport Avenue, Pawtucket, Rhode Island  02861
            ---------------------------------------------------
                       (Principal Executive Offices)



                               (401) 431-8697



    Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports) and (2) has been subject to 
such filing requirements for the past 90 days.

                             Yes  X  or No
                                 ---       ---

    The number of shares of Common Stock, par value $.50 per share, 
outstanding as of November 8, 1996 was 86,222,330.


<PAGE>
                         HASBRO, INC. AND SUBSIDIARIES
                          Consolidated Balance Sheets

                   (Thousands of Dollars Except Share Data)
                                  (Unaudited)


                                           Sep. 29,    Oct.1,    Dec. 31,
   Assets                                    1996       1995       1995
                                          ---------  ---------  ---------
Current assets
  Cash and cash equivalents              $   57,753     53,785    161,030
  Accounts receivable, less allowance
   for doubtful accounts of $54,300,
   $49,000 and $48,800                    1,184,615  1,128,119    791,111
  Inventories:
    Finished products                       315,227    296,358    240,126
    Work in process                          25,042     28,374     22,093
    Raw materials                            62,435     65,363     53,401
                                          ---------  ---------  ---------
      Total inventories                     402,704    390,095    315,620

  Deferred income taxes                      80,661     84,175     85,849
  Prepaid expenses                           75,280     74,089     71,888
                                          ---------  ---------  ---------
        Total current assets              1,801,013  1,730,263  1,425,498

Property, plant and equipment, net          301,453    306,464    313,240
                                          ---------  ---------  ---------

Other assets
  Cost in excess of acquired net assets,
   less accumulated amortization of
   $111,367, $95,438 and $99,404            469,522    480,749    473,388
  Other intangibles, less accumulated
   amortization of $96,172, $73,959 and
   $79,648                                  364,340    346,383    343,624
  Other                                      63,147     53,650     60,638
                                          ---------  ---------  ---------
        Total other assets                  897,009    880,782    877,650
                                          ---------  ---------  ---------

        Total assets                     $2,999,475  2,917,509  2,616,388
                                          =========  =========  =========


<PAGE>
                         HASBRO, INC. AND SUBSIDIARIES
                    Consolidated Balance Sheets, Continued

                   (Thousands of Dollars Except Share Data)
                                  (Unaudited)


                                           Sep. 29,   Oct. 1,    Dec. 31,
   Liabilities and Shareholders' Equity      1996       1995       1995
                                          ---------  ---------  ---------
Current liabilities
  Short-term borrowings                  $  553,136    566,820    119,987
  Trade payables                            136,587    140,743    198,328
  Accrued liabilities                       417,338    448,243    433,567
  Income taxes                              101,022     84,635    117,982
                                          ---------  ---------  ---------
        Total current liabilities         1,208,083  1,240,441    869,864

Long-term debt, excluding current
 installments                               149,907    149,991    149,991
Deferred liabilities                         70,556     65,143     70,921
                                          ---------  ---------  ---------
        Total liabilities                 1,428,546  1,455,575  1,090,776
                                          ---------  ---------  ---------
Shareholders' equity
  Preference stock of $2.50 par
   value. Authorized 5,000,000
   shares; none issued                            -          -          -
  Common stock of $.50 par value.
   Authorized 300,000,000 shares; issued
   88,088,968, 88,086,108 and 88,086,108     44,044     44,043     44,043
  Additional paid-in capital                304,409    279,320    279,288
  Retained earnings                       1,270,758  1,120,707  1,201,242
  Cumulative translation adjustments         18,631     25,588     23,450
  Treasury stock, at cost; 1,930,844,
   262,653 and 741,237 shares               (66,913)    (7,724)   (22,411)
                                          ---------  ---------  ---------
        Total shareholders' equity        1,570,929  1,461,934  1,525,612
                                          ---------  ---------  ---------

        Total liabilities and
         shareholders' equity            $2,999,475  2,917,509  2,616,388
                                          =========  =========  =========


See accompanying condensed notes to consolidated financial statements.


<PAGE>
                         HASBRO, INC. AND SUBSIDIARIES
                      Consolidated Statements of Earnings

                    (Thousands of Dollars Except Share Data)
                                   (Unaudited)


                                   Quarter Ended       Nine Months Ended
                                -------------------   --------------------
                                Sep. 29,    Oct. 1,    Sep. 29,   Oct. 1,
                                  1996       1995        1996       1995
                                --------   --------   ---------  ---------
Net revenues                    $845,148    826,165   1,895,442  1,834,522
Cost of sales                    372,273    360,852     844,228    807,509
                                 -------    -------   ---------  ---------
Gross profit                     472,875    465,313   1,051,214  1,027,013
                                 -------    -------   ---------  ---------
Expenses
  Amortization                     9,939      9,718      29,745     28,686
  Royalties, research and
   development                    85,929     78,318     204,707    195,487
  Discontinued development
   project                             -          -           -     31,100
  Advertising                    116,446    123,537     252,893    261,934
  Selling, distribution and
   administration                146,941    142,977     397,215    382,785
                                 -------    -------   ---------  ---------
    Total expenses               359,255    354,550     884,560    899,992
                                 -------    -------   ---------  ---------
Operating profit                 113,620    110,763     166,654    127,021
                                 -------    -------   ---------  ---------
Nonoperating (income) expense
  Interest expense                 9,419     10,932      19,678     24,139
  Other (income), net               (733)    (3,539)     (6,210)   (11,528)
                                 -------    -------   ---------  ---------
    Total nonoperating expense     8,686      7,393      13,468     12,611
                                 -------    -------   ---------  ---------
Earnings before income taxes     104,934    103,370     153,186    114,410
Income taxes                      34,465     39,798      52,366     44,048
                                 -------    -------   ---------  ---------
Net earnings                    $ 70,469     63,572     100,820     70,362
                                 =======    =======   =========  =========

Per common share
  Net earnings                  $    .81        .72        1.15        .80
                                 =======    =======   =========  =========
  Cash dividends declared       $    .10        .08         .30        .24
                                 =======    =======   =========  =========

See accompanying condensed notes to consolidated financial statements.


<PAGE>
                         HASBRO, INC. AND SUBSIDIARIES
                     Consolidated Statements of Cash Flows
            Nine Months Ended September 29, 1996 and October 1, 1995

                              (Thousands of Dollars)
                                    (Unaudited)


                                                          1996      1995
                                                         -------   -------
Cash flows from operating activities
  Net earnings                                          $100,820    70,362
  Adjustments to reconcile net earnings to net cash
   utilized by operating activities:
    Depreciation and amortization of plant and equipment  71,016    65,652
    Other amortization                                    29,745    28,686
    Deferred income taxes                                  2,388    (6,652)
  Change in operating assets and liabilities (other
   than cash and cash equivalents):
    Increase in accounts receivable                     (400,077) (397,487)
    Increase in inventories                              (87,392) (137,331)
    Increase in prepaid expenses                          (3,573)   (3,227)
    Decrease in trade payables and accrued liabilities   (88,530)   (8,437)
  Other                                                    1,839    12,346
                                                         -------   -------
      Net cash utilized by operating activities         (373,764) (376,088)
                                                         -------   -------
Cash flows from investing activities
  Additions to property, plant and equipment             (62,504)  (62,813)
  Investments and acquisitions, net of cash acquired     (21,313) (112,531)
  Other                                                   (4,540)    4,912
                                                         -------   -------
      Net cash utilized by investing activities          (88,357) (170,432)
                                                         -------   -------
Cash flows from financing activities
  Proceeds from borrowings with original maturities
   of more than three months                             230,788   413,953
  Repayments of borrowings with original maturities
   of more than three months                             (30,990)  (32,071)
  Net proceeds of other short-term borrowings            231,603    89,733
  Purchase of common stock                               (58,350)     (312)
  Stock option transactions                               11,318     6,476
  Dividends paid                                         (24,329)  (20,170)
                                                         -------   -------
      Net cash provided by financing activities          360,040   457,609
                                                         -------   -------
Effect of exchange rate changes on cash                   (1,196)    5,668
                                                         -------   -------
      Decrease in cash and cash equivalents             (103,277)  (83,243)
Cash and cash equivalents at beginning of year           161,030   137,028
                                                         -------   -------
      Cash and cash equivalents at end of period        $ 57,753    53,785
                                                         =======   =======

Supplemental information
  Cash paid during the period for:
    Interest                                            $ 12,892    15,558
    Income taxes                                        $ 59,165    60,320

See accompanying condensed notes to consolidated financial statements.
<PAGE>
                         HASBRO, INC. AND SUBSIDIARIES
             Condensed Notes to Consolidated Financial Statements

                            (Thousands of Dollars)
                                  (Unaudited)


(1) In the opinion of management and subject to year-end audit, the 
accompanying unaudited interim financial statements contain all adjustments 
(consisting of only normal recurring accruals) necessary to present fairly 
the financial position of the Company as of September 29, 1996 and October
1, 1995, and the results of operations and cash flows for the periods then
ended.

    The nine months ended September 29, 1996 consisted of 39 weeks while
the nine months ended October 1, 1995 consisted of 40 weeks.

    The results of operations for the nine months ended September 29, 1996,
are not necessarily indicative of results to be expected for the full year.


(2) During the second quarter of 1995, the Company discontinued its 
efforts, begun in 1992, related to the development of a mass-market virtual 
reality game system. The impact of this decision on the quarter was a 
pretax charge of $31,100. (See further discussion in Management's 
Discussion and Analysis of Financial Condition and Results of Operations.)


(3) Earnings per common share are based on the weighted average number of 
shares of common stock and dilutive common stock equivalents outstanding 
during each period. Common stock equivalents include stock options and 
warrants for the period prior to their exercise. Under the treasury stock 
method, the unexercised options and warrants are assumed to be exercised at 
the beginning of the period or at issuance, if later. The assumed proceeds 
are then used to purchase common stock at the average market price during 
the period.

    For each of the reported periods except the quarter ended September 29, 
1996, the difference between primary and fully diluted earnings per share 
was not significant. For the quarter ended September 29, 1996, the primary 
and fully diluted earnings per share were $.81 and $.78, respectively.


<PAGE>
                         HASBRO, INC. AND SUBSIDIARIES
               Management's Discussion and Analysis of Financial
                      Condition and Results of Operations

                            (Thousands of dollars)


NET REVENUES
- - ------------
Net revenues for the third quarter and nine months of 1996 were $845,148 
and $1,895,442, respectively, up from the $826,165 and $1,834,522 reported 
for the same periods of 1995. Continuing the trend experienced during the 
first half of 1996, the increased volume during the quarter was primarily 
attributable to growth in games and boys' toys in the United States. During 
the quarter, the Company's revenues from its international operations 
remained flat although absent the adverse impact of the strengthened U.S. 
dollar they increased marginally. For the nine months, again absent the 
impact of currency, they were essentially flat.

COST OF SALES
- - -------------
For both the quarter and nine months, the Company's gross margin 
percentages showed a moderate decline. Contributing to this was the adverse 
impact of excess manufacturing capacity. As the Company has moved certain 
of its production requirements to lower-cost regions and contract 
manufacturers, excess capacity has resulted, a situation which led to the 
recently announced closing of a manufacturing facility. Also contributing 
to the reduced margins was the impact of sales made at less than normal 
margins. The aforementioned were partially offset by reduced prices on 
certain raw material commodities, most notably plastics and paper.

EXPENSES
- - --------
Royalties, research and development expenses for both the third quarter and
nine months increased both in amount and as a percentage of net revenues. 
The increase in the royalty component reflected both the Company's revenue 
growth and the mix of products sold with more revenue being derived from 
items carrying higher royalty rates. Research and development was $36,583 
and $102,093 for the quarter and nine months of 1996, respectively, 
compared with $34,576 and $102,004 for the same periods of 1995.

During the second quarter of 1995, the Company discontinued its efforts, 
begun in 1992, related to the development of a mass-market virtual reality 
game system. The impact of this decision on the nine months of 1995 was a 
pretax charge of $31,100, the estimated costs associated with such action. 
Substantially all of these costs have now been paid.

Advertising expense for both the quarter and nine months again reflected 
decreases both in amount and when expressed as a percentage of net 
revenues. For the third quarter and nine months of 1996, the amounts were 
$116,446 and $252,893, respectively, compared with $123,537 and $261,934 in 
the same periods of 1995. Expressed as a percentage of net revenues, 1996 
was 13.8% and 13.3% while 1995 was 15.0% and 14.3%. The decreases in the


<PAGE>
                         HASBRO, INC. AND SUBSIDIARIES
               Management's Discussion and Analysis of Financial
                      Condition and Results of Operations

                            (Thousands of dollars)


current year continue to reflect the lower proportion of the Company's
revenues arising from the international marketing units, which generally 
have a higher advertising to sales ratio than the domestic groups.

When expressed as a percentage of net revenues, the Company's selling, 
distribution and administration expenses remained relatively constant 
during both the third quarter and nine months of 1996 when compared with 
the same periods of 1995, although each period showed an increase in 
amount. Included in this expense category for the third quarter and nine 
months of 1996 is a charge of approximately $2,500 for costs associated 
with the previously announced closure of the Company's Amsterdam, New York 
manufacturing facility.

NONOPERATING (INCOME) EXPENSE
- - -----------------------------
Interest expense during the third quarter and nine months of 1996 decreased 
from the comparable 1995 levels continuing to reflect both lower interest 
rates and the Company's reduced borrowing requirements.

Other income, net, also declined during both the quarter and nine months, 
again largely reflecting the lower interest rates being earned on the 
Company's short-term investments.

INCOME TAXES
- - ------------
Income tax expense as a percentage of pretax earnings for the nine months 
of 1996 and 1995 was 34.2% and 38.5%, respectively. The decrease in the 
effective rate reflects changes in the Company's operations as well as the 
impact of certain strategies implemented during 1996. These strategies 
included a tax benefit amounting to $3,500 arising from certain prior year 
international operating losses which are now expected to be utilized.

The lower effective tax rate for the quarter results from the impact of the 
aforementioned tax benefit as well as the adjustment of first and second 
quarter earnings to a lower annual tax rate.

OTHER INFORMATION
- - -----------------
During the past several years the Company has experienced a shift in its 
revenue pattern wherein the second half of the year has grown in 
significance to its overall business and within that half the fourth 
quarter has become more prominent. The Company expects that this trend will 
continue. This concentration increases the risk of (a) underproduction of 
popular items, (b) overproduction of less popular items and (c) failure to 
achieve tight and compressed shipping schedules. The business of the 
Company is characterized by customer order patterns which vary from year to


<PAGE>
                         HASBRO, INC. AND SUBSIDIARIES
               Management's Discussion and Analysis of Financial
                      Condition and Results of Operations

                            (Thousands of dollars)


year largely because of differences in the degree of consumer acceptance of 
a product line, product availability, marketing strategies and inventory
levels of retailers and differences in overall economic conditions. Also, 
more retailers are using quick response inventory management practices 
which results in fewer orders being placed in advance and more orders, when
placed, for immediate delivery. As a result, comparisons of unshipped 
orders on any date in a given year with those at the same date in a prior 
year are not necessarily indicative of sales for the entire year. In 
addition, it is a general industry practice that orders are subject to 
amendment or cancellation by customers prior to shipment. At the end of its 
fiscal October (October 27, 1996 and October 29, 1995) the Company's 
unshipped orders were approximately $570,000 and $550,000, respectively.

LIQUIDITY AND CAPITAL RESOURCES
- - -------------------------------
Because of the seasonality of the Company's business coupled with certain 
customer incentives, mainly in the form of extended payment terms, the 
interim cash flow statements are not representative of those which may be 
expected for the full year. As a result of these extended payment terms, 
the majority of the Company's cash collections occur late in the fourth 
quarter and early in the first quarter of the subsequent year. As 
receivables are collected late in the fourth quarter and through the first 
quarter of the subsequent year, cash flow from operations becomes positive 
and is used to repay a significant portion of the short-term borrowings.

As a result, management believes that on an interim basis, rather than 
discussing its cash flows, a better understanding of its liquidity and 
capital resources can be obtained through a discussion of the various 
balance sheet categories. Also, as several of the major categories, 
including cash and cash equivalents, accounts receivable, inventories and 
short-term borrowings, fluctuate significantly from quarter to quarter, 
again due to the seasonality of its business and the extended payment terms 
offered, management believes that a comparison to the comparable period in 
the prior year is generally more meaningful than a comparison to the prior 
year-end.

Receivables were approximately $55,000 greater than at the same time in 
1995, largely reflecting the Company's increased revenues in 1996 and, when 
expressed as days sales outstanding, are marginally higher than those of a 
year ago. The growth in inventories which has been evident during the past 
year moderated somewhat during the third quarter and reflects the Company's 
plan to have product available during the increasingly important fourth 
quarter. Other assets, as a group, increased from their level of a year 
ago, primarily resulting from the Company's acquisitions of product rights 
and licenses during the most recent twelve months, partially offset by 
twelve additional months of amortization expense.


<PAGE>
                         HASBRO, INC. AND SUBSIDIARIES
               Management's Discussion and Analysis of Financial
                      Condition and Results of Operations

                            (Thousands of dollars)


The Company attempts to keep its cash and cash equivalents at the lowest 
level possible whenever it has short-term borrowings, although at times the 
cash available and the borrowing requirement may be in different countries 
and currencies which may make it impractical to substitute one for the

other. The Company's net borrowings (short-term borrowings less cash and 
cash equivalents), at $495,383 were approximately $18,000 less than last 
year. This decrease occurred even after the repurchase of approximately 
2,100,000 shares of the Company's common stock during the past twelve 
months. At October 27, 1996, the Company had committed unsecured lines of 
credit totaling approximately $540,000 available to it. It also had 
available uncommitted lines approximating $810,000. The Company believes 
that these amounts are adequate for its needs. Of these available lines, 
approximately $575,000 was in use at October 27, 1996.

RECENT EVENT
- - ------------
As a part of its continuing focus on becoming a more global entity, the 
Company recently created two groups who will support its global brand 
marketing emphasis, while focusing the sales effort regionally. The first, 
a brands and product development group who will be responsible for the 
strategic marketing, management and development of all the Company's brands 
- - - both games and toys - with a global perspective. This group will be 
headed by Virginia Kent, formerly General Manager of Boys and Girls Toys. 
The second, an organization of regional sales and marketing teams who will 
help leverage brands, coordinate promotional activities and better serve 
customers around the world by focusing on their local market needs. This 
responsibility was split into three regions: The Americas, Europe 
(including the Middle East and Africa) and Asia/Pacific. E. David Wilson, 
formerly President of the Hasbro Games Group, will head the Americas, 
Norman Walker will continue with the European activities and a new head of 
Asia/Pacific will be named in the future. Both of these groups will report 
to the President of Global Marketing and Sales, a position for which the 
Company is actively recruiting.


<PAGE>
PART II.  Other Information

Item 1.   Legal Proceedings.

           None.

Item 2.   Changes in Securities.

           None

Item 3.   Defaults Upon Senior Securities.

           None.

Item 4.   Submission of Matters to a Vote of Security Holders.

           None.
         
Item 5.   Other Information

           None.

Item 6.   Exhibits and Reports on Form 8-K.

           (a)  Exhibits.

            11.1  Computation of Earnings Per Common Share - 
                   Nine Months Ended September 29, 1996 and October 1,
                   1995.

            11.2  Computation of Earnings Per Common Share - 
                   Quarters Ended September 29, 1996 and October 1, 1995.

            12    Computation of Ratio of Earnings to Fixed Charges -
                   Nine Months and Quarter Ended September 29, 1996.

            27    Article 5 Financial Data Schedule - 
                   Third Quarter 1996

           (b)  Reports on Form 8-K

            A Current Report on Form 8-K, dated October 21, 1996, was filed
            by the Company and included the Press Release dated October 21,
            1996, announcing the Company's results for the current quarter.
            Consolidated Statements of Earnings (without notes) for the
            quarters and nine months ended September 29, 1996 and October
            1, 1995 and Consolidated Condensed Balance Sheets (without
            notes) as of said dates were also filed.


<PAGE>


                                  SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the 
Registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.

                                                      HASBRO, INC.
                                                      ------------
                                                      (Registrant)


Date: November 14, 1996                       By: /s/ John T. O'Neill
                                                  ---------------------
                                                       John T. O'Neill
                                               Executive Vice President and
                                               Chief Financial Officer
                                               (Duly Authorized Officer and
                                               Principal Financial Officer)


<PAGE>
                       HASBRO, INC. AND SUBSIDIARIES
                       Quarterly Report on Form 10-Q
                  For the Period Ended September 29, 1996


                               Exhibit Index

Exhibit
  No.                            Exhibits
- - -------                          --------

  11.1        Computation of Earnings Per Common Share -
               Nine Months Ended September 29, 1996 and October 1, 1995

  11.2        Computation of Earnings Per Common Share -
               Quarters Ended September 29, 1996 and October 1, 1995

  12          Computation of Ratio of Earnings to Fixed Charges -
               Nine Months and Quarter Ended September 29, 1996

  27          Article 5 Financial Data Schedule - 
               Third Quarter 1996



                                                               EXHIBIT 11.1

                         HASBRO, INC. AND SUBSIDIARIES
                    Computation of Earnings Per Common Share
             Nine Months Ended September 29, 1996 and October 1, 1995

(Thousands of Dollars and Shares Except Per Share Data)



                                           1996                1995       
                                     -----------------   -----------------
                                                Fully               Fully
                                     Primary   Diluted   Primary   Diluted
                                     -------   -------   -------   -------

Net earnings                        $100,820   100,820    70,362    70,362
Interest and amortization on 6%
 convertible notes, net of taxes           -     4,321         -     4,338
                                     -------   -------   -------   -------
Net earnings applicable to
 common shares                      $100,820   105,141    70,362    74,700
                                     =======   =======   =======   =======

Weighted average number of shares
 outstanding:(a)
  Outstanding at beginning of
   period                             87,345    87,345    87,528    87,528
  Actual exercise of stock
   options and warrants                  217       217       169       169
  Assumed exercise of stock
   options and warrants                1,090     1,324       600       704
  Actual conversion of 6%
   convertible notes                       1         1         -         -
  Assumed conversion of 6%
   convertible notes                       -     5,112         -     5,114
  Purchase of common stock              (684)     (684)       (7)       (7)
                                     -------   -------   -------   -------
  Total                               87,969    93,315    88,290    93,508
                                     =======   =======   =======   =======

Per common share:
  Net earnings                      $   1.15      1.13       .80       .80
                                     =======   =======   =======   =======

(a) Computation to arrive at the average number is a weighted average
     computation.



                                                               EXHIBIT 11.2

                         HASBRO, INC. AND SUBSIDIARIES
                    Computation of Earnings Per Common Share
              Quarter Ended September 29, 1996 and October 1, 1995

(Thousands of Dollars and Shares Except Per Share Data)



                                           1996                 1995       
                                     -----------------   -----------------
                                                Fully               Fully
                                     Primary   Diluted   Primary   Diluted
                                     -------   -------   -------   -------

Net earnings                        $ 70,469    70,469    63,572    63,572
Interest and amortization on 6%
 convertible notes, net of taxes           -     1,440         -     1,426
                                     -------   -------   -------   -------
Net earnings applicable to common
 shares                             $ 70,469    71,909    63,572    64,998
                                     =======   =======   =======   =======
Weighted average number of shares
 outstanding:(a)
  Outstanding at beginning of
   period                             86,837    86,837    87,751    87,751
  Actual exercise of stock
   options and warrants                   34        34        36        36
  Assumed exercise of stock
   options and warrants                1,096     1,352       560       561
  Actual conversion of 6%
   convertible notes                       -         -         -         -
  Assumed conversion of 6%
   convertible notes                       -     5,111         -     5,114
  Purchase of common stock              (554)     (554)        -         -
                                     -------   -------   -------   -------
  Total                               87,413    92,780    88,347    93,462
                                     =======   =======   =======   =======

Per common share:
  Net earnings                      $    .81       .78       .72       .70
                                     =======   =======   =======   =======

(a) Computation to arrive at the average number is a weighted average
     computation.



                                                                 EXHIBIT 12

                         HASBRO, INC. AND SUBSIDIARIES
               Computation of Ratio of Earnings to Fixed Charges
                Nine Months and Quarter Ended September 29, 1996

(Thousands of Dollars)



                                                      Nine
                                                     Months        Quarter
                                                    -------        -------

Earnings available for fixed charges:
  Net earnings                                     $100,820         70,469
  Add: 
    Fixed charges                                    31,002         13,053
    Income taxes                                     52,366         34,465
                                                    -------        -------
      Total                                        $184,188        117,987
                                                    =======        =======


Fixed Charges:
  Interest on long-term debt                       $  6,948          2,316
  Other interest charges                             12,730          7,103
  Amortization of debt expense                          255             85
  Rental expense representative
   of interest factor                                11,069          3,549
                                                    -------        -------
      Total                                        $ 31,002         13,053
                                                    =======        =======
    
Ratio of earnings to fixed charges                     5.94           9.04
                                                    =======        =======


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-29-1996
<PERIOD-END>                               SEP-29-1996
<CASH>                                          57,753
<SECURITIES>                                         0
<RECEIVABLES>                                1,238,915
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