HASBRO INC
10-K405, 1996-03-29
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
Previous: HARTE HANKS COMMUNICATIONS INC, 10-K405, 1996-03-29
Next: HASTINGS MANUFACTURING CO, 10-K405, 1996-03-29



                      SECURITIES AND EXCHANGE COMMISSION

                           Washington, D. C.  20549

                                  Form  10-K

                 Annual Report Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934

For the fiscal year ended December 31, 1995   Commission file number 1-6682
                          -----------------                          ------

                                 Hasbro, Inc.
                             --------------------
                             (Name of registrant)

      Rhode Island                                          05-0155090 
- - ------------------------                                -------------------
(State of Incorporation)                                 (I.R.S. Employer
                                                        Identification No.)

              1027 Newport Avenue, Pawtucket, Rhode Island 02861
              --------------------------------------------------
                   (Address of Principal Executive Offices)

                                (401) 431-8697
                                --------------

Securities registered pursuant to Section 12(b) of the Act:

                                                     Name of each exchange
      Title of each class                             on which registered
      -------------------                            ---------------------

Common Stock                                        American Stock Exchange
Preference Share Purchase Rights                    American Stock Exchange


Securities registered pursuant to Section 12(g) of the Act:  None

Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of 1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days. Yes[X] or No[ ].

Indicate by check mark if disclosure of delinquent filers pursuant to Item 
405 of Regulation S-K is not contained herein, and will not be contained, to 
the best of registrant's knowledge, in definitive proxy or information 
statements incorporated by reference in Part II of this Form 10-K or any 
amendment to this Form 10-K. [X]

The aggregate market value of the voting stock held by non-affiliates of the 
registrant computed by reference to the price at which the stock was sold on 
March 15, 1996 was $2,783,064,909.

The number of shares of Common Stock outstanding as of March 15, 1996 was 
87,182,186.


DOCUMENTS INCORPORATED BY REFERENCE

  Portions of registrant's definitive proxy statement for its 1996 Annual 
Meeting of Shareholders are incorporated by reference into Part III of this 
Report.

  Selected information contained in registrant's Annual Report to 
Shareholders for the fiscal year ended December 31, 1995, is included as 
Exhibit 13, and incorporated by reference into Parts I and II of this 
Report.


                                    PART I

ITEM  1.  BUSINESS
          --------
  (a) General Development of Business
      -------------------------------
  The Company designs, manufactures and markets a diverse line of toy 
products and related items throughout the world. Included in its offerings 
are games and puzzles, preschool, boys' action and girls' toys, dolls, plush 
products and infant products, including infant apparel. The Company also 
licenses various tradenames, characters and other property rights for use in 
connection with the sale by others of noncompeting toys and non-toy 
products.

  Except as expressly indicated or unless the context otherwise requires, as 
used herein, the "Company" means Hasbro, Inc., a Rhode Island corporation 
organized on January 8, 1926, and its subsidiaries.

  (b) Description of Business Products
      --------------------------------
  The Company's products are categorized for marketing purposes as follows:

   (i) Hasbro Toy Group
       ----------------
  The Hasbro Toy Group develops and markets infant, preschool, activity, 
boys and girls products in the United States, primarily utilizing the 
Playskool, Tonka and Kenner brands.

  The infant and preschool items are principally marketed under the 
Playskool brand and are specifically designed for preschool children, 
toddlers and infants.

  Playskool's line of infant and juvenile items consists of products for 
very young children, including the 1-2-3 High Chair(TM), Musical Dream 
Screen(TM), the Steady Steps(R) line of walkers, other infant accessories 
such as bibs, training cups and feeding items, water-filled teething rings, 
soft toys, rattles and infant apparel including the Scootees(R) line of soft 
shoes for babies. New products in 1996 include several items incorporating 
the classic Weebles(R) figures, the Lights 'n Surprise Laptop(TM) and 
Musical Moonbeam(TM).



  The preschool line includes such well known products as Lincoln Logs(R), 
Tinkertoy(R), Mr. Potato Head(R), 1-2-3 Bike(TM) and the "Busy(R)" line of 
toys; electronic items including Talking Barney(R); various role play 
products including Lovin' Sounds Nursery(TM), Magic Smoking Grill(R) and the 
Playskool(R) Playstore; sports toys such as 1-2-3 Baseball(TM), and 
woodboard puzzles utilizing various characters licensed from The Walt Disney 
Company and others. New items for 1996 include a Woodland Junction(TM) line 
of wooden train sets, Magic Touch(TM) Talking Books and the Cook 'n Play(R) 
Kitchen Center.

  The Hasbro Toy Group also offers activity items for both girls and boys 
including Fantastic Fingernails(TM) and the Fantastic Sticker Maker(TM) as 
well as such classics as Play-Doh(R), Easy-Bake(R) Oven and the 
Spirograph(R) design toy. New offerings for 1996 include Pro-Doh(TM), a 
modeling compound which air-hardens to make mini-sculptures, Fantastic 
Crystal Creations(TM) and a line of Wonder World(TM) products. 

  Its girls items include the Raggedy Ann(R) and Raggedy Andy(R) line of rag 
dolls and the Littlest Pet Shop(R) figures and playsets along with the Baby 
Sip 'n Slurp(TM) and Baby All Gone(R) dolls. Included in its new 
introductions for 1996 are My Magic Genies dolls and playsets, Fluffy, My 
Come Here Puppy(TM) and Baby Go Bye Bye(TM).

  In boys' toys it offers a wide range of products, many of which are tied 
to entertainment properties, including Batman(R) and Star Wars(R) action 
figures and accessories. It also offers such classic properties as G.I. 
Joe(R), The Transformers(R), the Tonka(R) line of trucks and vehicles, and 
the Nerf(R) line of soft action play equipment. Additionally, it markets 
several radio-controlled vehicles, including the 6.0 volt and 9.6 volt 
Ricochet(TM), and the Super Soaker(TM) line of water products. New 
introductions for 1996 include both Action Man(TM) and Superman(R) action 
figures and accessories, the Starting Lineup(R) Timeless Legends(TM) 
collectible figurines, depicting some of history's great track stars and 
gymnasts, the XRC Airdevil(TM) radio-controlled vehicle and several new 
Nerf(R) products.

   (ii) Hasbro Games Group
        ------------------
  The Hasbro Games Group consists of the Company's two United States game 
units, Milton Bradley and Parker Brothers.

  Milton Bradley develops and markets quality games and puzzles, including 
board, strategy and word games, skill and action games and travel games. It 
maintains a diversified line of more than 200 games and puzzles for children 
and adults.  Its staple items include Battleship(R), The Game of Life(R), 
Scrabble(R), Chutes and Ladders(R), Candy Land(R), Trouble(R), Mousetrap(R), 
Operation(R), Hungry Hungry Hippos(R), Connect Four(R), Twister(R) and Big 
Ben(R) Puzzles. The Company also provides games and puzzles for the entire 
family, including such games as Yahtzee(R), Parcheesi(R), Aggravation(R), 
Jenga(R) and Scattergories(R) and Puzz 3-D(TM), a series of three 
dimensional jigsaw puzzles. Games added to the Milton Bradley line for 1996 
include Koo Koo Nauts(TM), Check+up Charlie(TM) and Disney's(R) Hunchback of 
Notre Dame. Milton Bradley is also introducing several new fully dimensional 
puzzles in its Puzz 3D(TM) series, including the Star Wars(R) Millennium 
Falcon(TM) and The White House.



  Parker Brothers develops and markets a full line of games for families, 
children and adults. Its classic line of family board games includes 
Monopoly(R), Clue(R), Sorry!(R), Risk(R), Boggle(R), Ouija(R) and Trivial 
Pursuit(R), some of which have been in the Parker Brothers' line for more 
than 50 years. The Company also markets traditional card games such as Mille 
Bornes(R), Rook(R) and Rack-O(R) and games for adults such as Balderdash(R) 
and Outburst(R). Its line of travel games includes travel editions of 
Monopoly(R) Junior, Clue(R), Sorry!(R) and Boggle(R) Jr. During 1995, Parker 
Brothers developed and marketed a CD-ROM version of Monopoly(R), which 
allows interactive gameplay through the Internet. In 1996, this and other 
new CD-ROM games will be the responsibility of a recently formed 
organization, Hasbro Interactive, Inc. New to the Parker Brothers' line in 
1996 are Goosebumps(TM) Shrieks and Spiders(TM), a game based on R.L. 
Stine's books, Star Wars(TM) 3-D Board Game and Mystery Mansion(TM), an 
electronic game.

   (iii) International
         -------------
  The Company conducts its international operations through subsidiaries in 
more than 25 countries which sell a representative range of the products 
marketed in the United States together with some items which are sold only 
internationally.

  Throughout the world, the Company markets products sourced by a Hong Kong 
subsidiary working primarily through unrelated manufacturers in various Far 
East countries, and in the Americas it markets products supplied by the 
Company's Mexican and U.S. manufacturing operations. Additionally, 
subsidiaries in Europe market products primarily manufactured by the Company 
in Ireland and Spain; those in Australia and New Zealand, products 
manufactured by the Company in New Zealand and in Canada, certain products 
which it assembles in Canada from components supplied by the Company's U.S. 
and Mexican operations. The Company has small investments in joint ventures 
in India and the Peoples Republic of China which manufacture and sell 
products both to the Company and unaffiliated customers. The Company also 
has Hong Kong units which market directly to retailers a line of high 
quality, low priced toys, games and related products, primarily on a direct 
import basis.

  In addition, certain toy products are licensed to other toy companies to 
manufacture and sell product in selected international markets where the 
Company does not otherwise have a presence.

  Working Capital Requirements
  ----------------------------
  Production has been financed historically by means of short-term 
borrowings which reach peak levels during September through November of each 
year when receivables also generally reach peak levels. The revenue pattern 
of the Company continues to shift with the second half of the year growing 
in significance to its overall business and, within that half, the fourth 
quarter becoming more prominent. The Company expects that this trend will 
continue. The toy business is also characterized by customer order patterns 
which vary from year to year largely because of differences each year in the 
degree of consumer acceptance of a product line, product availability, 
marketing strategies and inventory levels of retailers and differences in 
overall economic conditions. As a result, comparisons of unshipped orders on 
any date with those at the same date in a prior year are not necessarily 
indicative of sales for that entire given year. Also, quick response 
inventory management practices now being used results in fewer orders being 
placed in advance of shipment and more orders, when placed, for immediate 
delivery. The Company's unshipped orders at both March 3, 1996 and March 5, 
1995 were approximately $170,000,000. Also, it is a general industry 
practice that orders are subject to amendment or cancellation by customers 
prior to shipment. The backlog at any date in a given year can be affected 
by programs the Company may employ to induce its customers to place orders 
and accept shipments early in the year. This method is a general industry 
practice. The programs the Company is employing to promote sales in 1996 are 
not substantially different from those employed in 1995.

  As part of the traditional marketing strategies of the toy industry, many 
sales made early in the year are not due for payment until the fourth 
quarter or early in the first quarter of the subsequent year, thus making it 
necessary for the Company to borrow significant amounts pending these 
collections. During the year, the Company relies on internally generated 
funds and short-term borrowing arrangements, including commercial paper, to 
finance its working capital needs. Currently, the Company has available to 
it unsecured lines of credit, which it believes are adequate, of 
approximately $1,500,000,000 including a $440,000,000 revolving credit 
agreement with a group of banks which is also used as a back-up to 
commercial paper issued by the Company.

  Research and Development
  ------------------------
  The Company's business is based to a substantial extent on the continuing 
development of new products and the redesigning of existing items for 
continuing market acceptance. In 1995, 1994 and 1993, approximately 
$148,057,000, $135,406,000 and $125,566,000, respectively, were incurred on 
activities relating to the development, design and engineering of new 
products and their packaging (including items brought to the Company by 
independent designers) and to the improvement or modification of ongoing 
products. Much of this work is performed by the Company's staff of 
designers, artists, model makers and engineers.

  In addition to its own staff, the Company deals with a number of 
independent toy designers for whose designs and ideas the Company competes 
with many other toy manufacturers. Rights to such designs and ideas, when 
acquired by the Company, are usually exclusive under agreements requiring 
the Company to pay the designer a royalty on the Company's net sales of the 
item. These designer royalty agreements in some cases provide for advance 
royalties and minimum guarantees.

  The Company also produces a number of toys under trademarks and copyrights 
utilizing the names or likenesses of familiar movie, television and comic 
strip characters. Licensing fees are generally paid as a royalty on the 
Company's net sales of the item. Licenses for the use of characters are 
generally exclusive for specific products or product lines in specified 
territories. In many instances, advance royalties and minimum guarantees are 
required by character license agreements.



  Marketing and Sales
  -------------------
  The Company's products are sold nationally and internationally to a broad 
spectrum of customers including wholesalers, distributors, chain stores, 
discount stores, mail order houses, catalog stores, department stores and 
other retailers, large and small. The Company and its subsidiaries employ 
their own sales forces which account for nearly all of the sales of their 
products. Remaining sales are generated by independent distributors who sell 
the Company's products principally in areas of the world where the Company 
does not otherwise maintain a presence. The Company maintains showrooms in 
New York and selected other major cities world-wide as well as at most of 
its subsidiary locations. Although the Company has more than 2,000 customers 
in the United States and Canada, most of which are wholesalers, distributors 
or large chain stores, there has been significant consolidation at the 
retail level over the last several years. In other countries, the Company 
has in excess of 20,000 customers, many of which are individual retail 
stores. During 1995, sales to the Company's two largest customers 
represented 21% and 12% of consolidated net revenues.

  The Company advertises its toy and game products extensively on 
television. The Company generally advertises selected items in its product 
groups in a manner designed to promote the sale of other specific items in 
those product groups. Each year, the Company introduces its new products at 
its New York City showrooms at the time of the American International Toy 
Fair in February.  It also introduces some of its products to major 
customers during the last half of the prior year.

  In 1995, the Company spent approximately $417,886,000 in advertising, 
promotion and marketing programs compared to $397,094,000 in 1994 and 
$383,918,000 in 1993.

  Manufacturing and Importing
  ---------------------------
  The Company manufactures its products in facilities within the United 
States and various international countries (see "Properties"). Most of its 
products are manufactured from basic raw materials such as plastic and 
cardboard which are readily available. The Company's manufacturing process 
includes injection molding, blow molding, metal stamping, printing, box 
making, assembly and wood processing. The Company purchases certain 
components and accessories used in its toys and some finished items from 
United States manufacturers as well as from manufacturers in the Far East, 
which is the largest manufacturing center of toys in the world, and other 
countries. The implementation of the General Agreement on Tariffs and Trade 
has reduced or eliminated customs duties on certain of these products 
imported by the Company. The Company believes that the manufacturing 
capacity of its facilities and the supply of components, accessories and 
completed products which it purchases from unaffiliated manufacturers is 
adequate to meet the foreseeable demand for the products which it markets. 
The Company's reliance on external sources of manufacturing can be shifted, 
over a period of time, to alternative sources of supply for products it 
sells, should such changes be necessary. However, if the Company is 
prevented from obtaining products from a substantial number of its current 
Far East suppliers due to political, labor or other factors beyond its 
control, the Company's operations would be disrupted while alternative 
sources of product were


secured. The imposition of trade sanctions by the United States against a 
class of products imported by the Company from China or the loss by the 
People's Republic of China of "most favored nation" trading status as 
granted by the United States, could significantly increase the cost of the 
Company's products imported into the United States from China.

  The Company makes its own tools and fixtures but purchases dies and molds 
principally from independent United States and international sources. 
Several of the Company's United States production departments operate on a 
two-shift basis and its molding departments operate on a continuous basis 
through most of the year.

  Competition
  -----------
  The Company's business is highly competitive and it competes with several 
large and many small United States and international manufacturers. The 
Company is a worldwide leader in the design, manufacture and marketing of 
toys, games and infant care products.

  Employees
  ---------
  The Company employs approximately 13,000 persons worldwide, approximately 
6,500 of whom are located in the United States.  

  Trademarks, Copyrights and Patents
  ----------------------------------
  The Company's products are protected, for the most part, by registered 
trademarks, copyrights and patents to the extent that such protection is 
available and meaningful. The loss of such rights concerning any particular 
product would not have a material adverse effect on the Company's business, 
although the loss of such protection for a number of significant items might 
have such an effect.

  Government Regulation
  ---------------------
  The Company's toy products sold in the United States are subject to the 
provisions of the Consumer Product Safety Act (the "CPSA"), The Federal 
Hazardous Substances Act (the "FHSA") and the regulations promulgated 
thereunder. The CPSA empowers the Consumer Product Safety Commission (the 
"CPSC") to take action against hazards presented by consumer products, 
including the formulation and implementation of regulations and uniform 
safety standards. The CPSC has the authority to seek to declare a product "a 
banned hazardous substance" under the CPSA and to ban it from commerce. The 
CPSC can file an action to seize and condemn an "imminently hazardous 
consumer product" under the CPSA and may also order equitable remedies such 
as recall, replacement, repair or refund for the product. The FHSA provides 
for the repurchase by the manufacturer of articles which are banned. Similar 
laws exist in some states and cities and in Canada, Australia and Europe. 
The Company maintains a laboratory which has testing and other procedures


intended to maintain compliance with the CPSA and FHSA. Notwithstanding the 
foregoing, there can be no assurance that all of the Company's products are 
or will be hazard free. While the Company neither has had any material 
product recalls nor knows of any currently, should any such problem arise, 
it could have an effect on the Company depending on the product and could 
affect sales of other products.

  The Children's Television Act of 1990 and the rules promulgated thereunder 
by the Federal Communications Commission as well as the laws of certain 
countries place certain limitations on television commercials during 
children's programming.

  (c) Financial Information About International and United States
      -----------------------------------------------------------
       Operations and Export Sales
       ---------------------------
  The information required by this item is included in note 16 of Notes to 
Consolidated Financial Statements in Exhibit 13 to this Report and is 
incorporated herein by reference.


ITEM  2.  PROPERTIES
          ----------
                                                                  Lease
                                           Square   Type of    Expiration
Location          Use                       Feet   Possession    Dates
- - --------          ---                      ------  ----------  ----------

Rhode Island
- - ------------
 Pawtucket        Executive, Sales &
                   Marketing Offices &
                   Product Development    343,000     Owned        --
 Pawtucket        Administrative Office    23,000     Owned        --
 Pawtucket        Manufacturing           306,500     Owned        --
 East Providence  Administrative Office   120,000     Leased      1999
 Central Falls    Manufacturing           261,500     Owned        --

Massachusetts
- - -------------
 East Longmeadow  Office, Manufacturing
                   & Warehouse          1,147,500     Owned        -- 
 East Longmeadow  Office, Manufacturing
                   & Warehouse            254,400     Owned        --
 East Longmeadow  Warehouse               500,000     Leased      1998
 Beverly          Office                  100,000     Owned        --

New Jersey
- - ----------
 Northvale        Office & Manufacturing   75,000     Leased      2002
 Mt. Laurel       Office                   11,000     Leased      1997



                                                                 Lease
                                           Square   Type of    Expiration
Location          Use                       Feet   Possession    Dates
- - --------          ---                      ------  ----------  ----------

New York
- - --------
 New York         Office & Showroom        70,300     Leased      2000
 New York         Office & Showroom        32,300     Leased      1999
 Arcade           Manufacturing            15,000     Leased      1998
 Amsterdam        Manufacturing           297,400     Owned        --

Ohio
- - ----
 Cincinnati       Office                  161,000     Leased      2007
 Cincinnati       Warehouse                33,000     Leased      1999

Pennsylvania
- - ------------
 Allentown        Warehouse                71,800     Leased      1997
 Allentown        Warehouse               304,000     Leased      1997
 Allentown        Warehouse               198,700     Leased      1997

South Carolina
- - --------------
 Easley           Manufacturing            31,500     Leased      1997
 Easley           Manufacturing            75,000     Owned        --
 Easley           Manufacturing            29,000     Owned        --

Texas
- - -----
 El Paso          Manufacturing
                   & Warehouse            373,000     Owned        --
 El Paso          Manufacturing
                   & Warehouse            487,000     Leased      1998
 El Paso          Warehouse                83,000     Leased      1996
 El Paso          Warehouse                56,000     Leased      1996
 El Paso          Warehouse                24,000     Leased      1996
 El Paso          Warehouse               102,000     Leased      1996
 El Paso          Warehouse                35,000     Leased      1996
 El Paso          Warehouse                50,000     Leased      1996
 El Paso          Warehouse               120,000     Leased      1996
 El Paso          Warehouse               111,000     Leased      1997

Vermont
- - -------
 Fairfax          Manufacturing            43,000     Owned        --

Washington
- - ----------
 Seattle          Office & Warehouse      125,100     Leased(1)   1996



                                                                 Lease
                                           Square   Type of    Expiration
Location          Use                       Feet   Possession    Dates
- - --------          ---                      ------  ----------  ----------

Australia
- - ---------
 Lidcombe         Office & Warehouse      161,400     Leased      2002
 Eastwood         Office                   16,900     Leased      1997

 Austria
- - -------
 Vienna           Office                    2,505     Leased      1997

Belgium
- - -------
 Brussels         Office & Showroom        16,700     Leased      1996

Canada
- - ------
 Montreal         Office, Manufacturing
                   & Showroom             133,900     Leased      1997
 Mississauga      Sales Office & Showroom  16,300     Leased      1998
 Montreal         Warehouse                88,100     Leased      1997

Peoples Republic of China
- - -------------------------
 Guangzhou        Warehouse                 9,600     Leased      1996

Denmark
- - -------
 Glostrup         Office                    9,200     Leased      1999

England
- - -------
 Uxbridge         Office & Showroom        94,500     Leased      2013
 Castlegate       Office & Manufacturing  400,000     Leased      1997
 Paddock Wood     Office                   30,000     Leased      1997

Finland
- - -------
 Helsinki         Office                    3,000     Leased      1996

France
- - ------
 Le Bourget
  du Lac          Office, Manufacturing
                   & Warehouse            108,300     Owned        --
 Savoie Technolac Office                   33,500     Owned        --
 Creutzwald       Warehouse               108,700     Owned        --

Germany
- - -------
 Dietzenbach      Office                   39,400     Leased      1998
 Fuerth           Office & Warehouse       28,400     Owned        --
 Soest            Office & Warehouse      156,300     Owned        --
 Soest            Warehouse                78,800     Owned        --



                                                                 Lease
                                           Square   Type of    Expiration
Location          Use                       Feet   Possession    Dates
- - --------          ---                      ------  ----------  ----------

Greece
- - ------
 Athens           Office & Warehouse      176,500     Leased      1996

Hong Kong
- - ---------
 Kowloon          Office                   18,600     Leased      2000
 Kowloon          Office                   16,100     Leased      2000
 Harbour City     Office                   11,000     Leased      1996
 Shatkin          Office & Warehouse       17,800     Leased      1997

Hungary
- - -------
 Budapest         Office                    3,700     Leased      1996

Ireland
- - -------
 Waterford        Office, Manufacturing
                   & Warehouse            244,400     Owned        --

Israel
- - ------
 Jerusalem        Office                    2,700     Leased      1998

Italy
- - -----
 Milan            Office & Showroom        12,100     Leased      1998

Japan
- - -----
 Tokyo            Office                    7,200     Leased      1996

Malaysia
- - -------
 Selangor
  Darul Ehsan     Office                    6,800     Leased      1997

Mexico
- - ------
 Tijuana          Office & Manufacturing  144,000     Leased      1996
 Tijuana          Manufacturing            48,800     Leased      1996
 Tijuana          Warehouse               140,800     Leased      1996
 Reyna            Office                   61,000     Leased      1996
 Juarez           Manufacturing           169,500     Owned        --
 Venados          Warehouse                59,100     Leased      1996
 Venados          Warehouse                59,100     Leased      1996

The Netherlands
- - ---------------
 Ter Apel         Office & Warehouse      139,300     Owned        --
 Utrecht          Sales Office & Showroom  17,000     Leased      1996
 Veerdam          Warehouse                59,200     Leased      1996


                                                                 Lease
                                           Square   Type of    Expiration
Location          Use                       Feet   Possession    Dates
- - --------          ---                      ------  ----------  ----------

New Zealand
- - -----------
 Auckland         Office, Manufacturing
                   & Warehouse            110,900     Leased      2005

Norway
- - ------
 Asker            Office                    4,900     Leased      1999

Poland
- - ------
  Warsaw          Office                    5,000     Leased      1998

Portugal
- - --------
 Estoril-Lisboa   Office                    2,900     Leased      1996
  
Singapore
- - ---------
 Singapore        Office & Warehouse        9,300     Leased      1997

Spain
- - -----
 Valencia         Office, Manufacturing
                   & Warehouse            115,100     Leased      1999
 Valencia         Office                   46,300     Leased      1996
 Valencia         Manufacturing
                   & Warehouse            161,700     Leased      2002
 Valencia         Warehouse                21,500     Leased      1996
 Valencia         Warehouse                94,400     Owned        --
 Valencia         Warehouse                43,000     Leased      1996

Sweden
- - ------
 Vosby            Office                    7,400     Leased      1998

Switzerland
- - -----------
 Mutschellen      Office & Warehouse       23,400     Leased      1996

Taiwan
- - ------
 TPE County       Warehouse                 9,800     Leased      1996

Wales
- - -----
 Newport          Warehouse                76,000     Leased      2003
 Newport          Warehouse                52,000     Owned        --

    (1)  In addition, at this location the Port of Seattle operates a
         400,000 square foot distribution facility pursuant to an agreement
         with the Company.


  In addition to the above listed facilities, the Company either owns or 
leases various other properties approximating 130,000 square feet which are 
utilized in its operations. The Company also either owns or leases an 
aggregate of approximately 800,000 square feet not currently being utilized 
in its operations.  Most of these properties are being leased, subleased or 
offered for sublease or sale. A portion of this space not used in the 
Company's operations represent facilities used by Tonka Corporation units 
prior to its acquisition by the Company.

  The foregoing properties consist, in general, of brick, cinder block or 
concrete block buildings which the Company believes are in good condition 
and well maintained.


ITEM  3.  LEGAL PROCEEDINGS
          -----------------
  The Company is party to certain legal proceedings, substantially involving 
routine litigation incidental to the Company's business, none of which, 
individually or in the aggregate, is deemed to be material.


ITEM  4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
          ---------------------------------------------------
  None.




EXECUTIVE OFFICERS OF THE REGISTRANT
- - ------------------------------------
  The following persons are the executive officers of the Company and its 
subsidiaries and divisions. Such executive officers are elected annually. 
The position and office listed below are the principal position(s) and 
office(s) held by such person with the Company, subsidiary or divisions 
employing such person. The persons listed below generally also serve as 
officers and directors of the Company's various subsidiaries at the request 
and convenience of the Company.

                                                               Period
                                                               Serving in
                                                               Current
Name                        Age  Position and Office Held      Position
- - ----                        ---  ------------------------      ----------
Alan G. Hassenfeld          47  Chairman of the Board,
                                President and Chief Executive
                                Officer                        Since 1989

Harold P. Gordon (1)        58  Vice Chairman                  Since 1995

George R. Ditomassi, Jr.    61  Chief Operating Officer,
                                Games and International        Since 1990

Alfred J. Verrecchia        53  Chief Operating Officer, 
                                Domestic Toy Operations        Since 1990

John T. O'Neill             51  Executive Vice President and
                                Chief Financial Officer        Since 1989

Norman C. Walker            57  Executive Vice President and
                                President, International       Since 1990

Dan D. Owen (2)             47  President, Hasbro Toy Group    Since 1994

E. David Wilson (3)         58  President, Hasbro Games Group  Since 1995

Richard B. Holt (4)         54  Senior Vice President
                                and Controller                 Since 1992

Cynthia S. Reed (5)         40  Senior Vice President and
                                General Counsel                Since 1995

Phillip H. Waldoks (6)      43  Senior Vice President -
                                Corporate Legal Affairs
                                and Secretary                  Since 1995

Russell L. Denton           51  Vice President and Treasurer   Since 1989




  (1)  Prior thereto, Partner, Stikeman, Elliott (law firm).

  (2)  Prior thereto, President, Playskool.

  (3)  Prior thereto, President, Milton Bradley.

  (4)  Prior thereto, Vice President and Controller.

  (5)  Prior thereto, Vice President - Legal from 1992 to 1995; prior
       thereto, Associate Vice President - Legal.

  (6)  Prior thereto, Senior Vice President - Corporate Legal Affairs from
       1992 to 1995; prior thereto, Vice President - Corporate Legal
       Affairs.  


                                    PART II

ITEM  5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
          -----------------------------------------------------
           STOCKHOLDER MATTERS
           -------------------
  The information required by this item is included in Market for the 
Registrant's Common Equity and Related Stockholder Matters in Exhibit 13 to 
this Report and is incorporated herein by reference.


ITEM  6.  SELECTED FINANCIAL DATA
          -----------------------
  The information required by this item is included in Selected Financial 
Data in Exhibit 13 to this Report and is incorporated herein by reference.


ITEM  7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
          -----------------------------------------------------------
           AND RESULTS OF OPERATIONS
           -------------------------
  The information required by this item is included in Management's Review 
in Exhibit 13 to this Report and is incorporated herein by reference.


ITEM  8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
          -------------------------------------------
  The information required by this item is included in Financial Statements 
and Supplementary Data in Exhibit 13 to this Report and is incorporated 
herein by reference.


ITEM  9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
          -----------------------------------------------------------
           AND FINANCIAL DISCLOSURE
           ------------------------
  None.




                                    PART III

ITEMS 10, 11, 12 and 13.

  The information required by these items is included in registrant's 
definitive proxy statement for the 1996 Annual Meeting of Shareholders and 
is incorporated herein by reference, except that the sections under the 
headings (a) "Comparison of Five Year Cumulative Total Shareholder Return 
Among Hasbro, S&P 500 and Russell 1000 Consumer Discretionary Economic 
Sector" and accompanying material and (b) "Report of the Compensation and 
Stock Option Committee of the Board of Directors" in the definitive proxy 
statement shall not be deemed "filed" with the Securities and Exchange 
Commission or subject to Section 18 of the Securities Exchange Act of 1934.


                                    PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K
         ---------------------------------------------------------------
  (a) Financial Statements, Financial Statement Schedules and Exhibits
      ----------------------------------------------------------------
    (1)  Financial Statements
         --------------------
           Included in PART II of this report:
             Independent Auditors' Report

             Consolidated Balance Sheets at December 31, 1995 and 
              December 25, 1994

             Consolidated Statements of Earnings for the Three Fiscal
              Years Ended in December 1995, 1994 and 1993

             Consolidated Statements of Shareholders' Equity for the
              Three Fiscal Years Ended in December 1995, 1994 and 1993

             Consolidated Statements of Cash Flows for the Three
              Fiscal Years Ended in December 1995, 1994 and 1993

             Notes to Consolidated Financial Statements

    (2)  Financial Statement Schedules
         -----------------------------
           Included in PART IV of this Report:
             Report of Independent Certified Public Accountants
              on Financial Statement Schedule

             For the Three Fiscal Years Ended in December 1995, 1994
              and 1993:
               Schedule II - Valuation and Qualifying Accounts and
                              Reserves

  Schedules other than those listed above are omitted for the reason that 
they are not required or are not applicable, or the required information is 
shown in the financial statements or notes thereto. Columns omitted from 
schedules filed have been omitted because the information is not applicable.



    (3)   Exhibits
          --------
  The Company will furnish to any shareholder, upon written request, any 
exhibit listed below upon payment by such shareholder to the Company of the 
Company's reasonable expenses in furnishing such exhibit.

Exhibit
- - -------
    3.  Articles of Incorporation and Bylaws
         (a)  Restated Articles of Incorporation of the Company.
              (Incorporated by reference to Exhibit (c)(2) to the
              Company's Current Report on Form 8-K, dated July 15,
              1993, File No. 1-6682.) 

         (b)  Amended and Restated Bylaws of the Company. (Incorporated by
              reference to Exhibit (3) to the Company's Current Report on
              Form 8-K, dated February 16, 1996, File No. 1-6682.)

    4.  Instruments defining the rights of security holders, including
        indentures.
         (a)  Revolving Credit Agreement, dated as of June 22, 1992, among
              the Company, certain banks (the "Banks"), and The First
              National Bank of Boston, as agent for the Banks (the 
              "Agent"). (Incorporated by reference to Exhibit 4(a) to the
              Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 27, 1992, File No. 1-6682.)

         (b)  Subordination Agreement, dated as of June 22, 1992, among
              the Company, certain subsidiaries of the Company, and the
              Agent. (Incorporated by reference to Exhibit 4(b) to the
              Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 27, 1992, File No. 1-6682.)

         (c)  Amendment No. 1, dated as of April 1, 1994, to Revolving
              Credit Agreement among the Company, the Banks and the Agent.
              (Incorporated by reference to Exhibit 4 to the Company's
              Quarterly Report on Form 10-Q for the Period Ended March 27,
              1994, File No. 1-6682.)

         (d)  Amendment No. 2, dated as of May 1, 1995, to the Revolving
              Credit Agreement among the Company, the Banks and the Agent.
              (Incorporated by reference to Exhibit 4 to the Company's
              Quarterly Report on Form 10-Q for the Period Ended April 2,
              1995, File No. 1-6682.)

   10.  Material Contracts
         (a)  Lease between Hasbro Canada Inc. (formerly named Hasbro
              Industries (Canada) Ltd.) and Central Toy Manufacturing Co.
              ("Central Toy"), dated December 23, 1976. (Incorporated by
              reference to Exhibit 10.15 to the Company's Registration 
              Statement on Form S-14, File No. 2-92550.)

         (b)  Lease between Hasbro Canada Inc. and Central Toy, together
              with an Addendum thereto, each dated as of May 1, 1987.
              (Incorporated by reference to Exhibit 10(f) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 27, 1987, File No. 1-6682.)



         (c)  Agreement between the Company and Bear, Stearns & Co. Inc.,
              dated as of January 16, 1996.

        Executive Compensation Plans and Arrangements
         (d)  Employee Incentive Stock Option Plan. (Incorporated by
              reference to  Exhibit 4.1 to the Company's Registration 
              Statement on Form S-8, File No. 2-78018.)

         (e)  Amendment No. 1 to Employee Incentive Stock Option Plan.
              (Incorporated by reference to Exhibit 10(l) to the Company's
              Annual  Report on Form 10-K for the Fiscal Year Ended
              December 28, 1986, File No. 1-6682.)

         (f)  Amendment No. 2 to Employee Incentive Stock Option Plan.
              (Incorporated by reference to Exhibit 10(n) to the Company's
              Annual  Report on Form 10-K for the Fiscal Year Ended
              December 27, 1987, File No. 1-6682.)

         (g)  Amendment No. 3 to Employee Incentive Stock Option Plan.
              (Incorporated by reference to Exhibit 10(o) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 25, 1988, File No. 1-6682.)

         (h)  Amendment No. 4 to Employee Incentive Stock Option Plan.
              (Incorporated by reference to Exhibit 10(s) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 31, 1989, File No. 1-6682.)

         (i)  Form of Incentive Stock Option Agreement for incentive stock
              options. (Incorporated by reference to Exhibit 10(o) to the
              Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 27, 1987, File No. 1-6682.)

         (j)  Form of Non Qualified Stock Option Agreement under the
              Employee Incentive Stock Option Plan. (Incorporated by 
              reference to Exhibit 10(q) to the Company's Annual Report
              on Form 10-K for the Fiscal Year Ended December 25, 1988,
              File No. 1-6682.)

         (k)  Non Qualified Stock Option Plan. (Incorporated by reference
              to Exhibit 10.10 to the Company's Registration Statement on
              Form S-14, File No. 2-92550.)

         (l)  Amendment No. 1 to Non Qualified Stock Option Plan.
              (Incorporated by reference to Exhibit 10(j) to the
              Company's Annual Report on Form 10-K for the Fiscal 
              Year Ended December 28, 1986, File No. 1-6682.)

         (m)  Amendment No. 2 to Non Qualified Stock Option Plan.
              (Incorporated by reference to Appendix A to the Company's
              definitive proxy statement for its 1987 Annual Meeting of
              Shareholders, File No. 1-6682.)

         (n)  Amendment No. 3 to Non Qualified Stock Option Plan.
              (Incorporated by reference to Exhibit 10(l) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 31, 1989, File No. 1-6682.)



         (o)  Form of Stock Option Agreement (For Employees) under the Non
              Qualified Stock Option Plan. (Incorporated by reference to
              Exhibit 10(t) to the Company's Annual Report on Form 10-K
              for the Fiscal Year Ended December 27, 1992, File No.
              1-6682.)

         (p)  1992 Stock Incentive Plan (Incorporated by reference to
              Appendix A to the Company's definitive proxy statement for
              its 1992 Annual Meeting of Shareholders, File No. 1-6682.)

         (q)  Form of Stock Option Agreement (For Employees) under the
              1992 Stock Incentive Plan. (Incorporated by reference to
              Exhibit 10(v) to the Company's Annual Report on Form 10-K
              for the Fiscal Year Ended December 27, 1992, File No.
              1-6682.)

         (r)  Form of Stock Option Agreement (For Participants in the Long
              Term Incentive Program) under the 1992 Stock Incentive Plan.
              (Incorporated by reference to Exhibit 10(w) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 27, 1992, File No. 1-6682.)

         (s)  Form of Employment Agreement between the Company and eight
              executive officers of the Company. (Incorporated by
              reference to Exhibit 10(v) to the Company's Annual Report on
              Form 10-K for the Fiscal Year Ended December 31, 1989,
              File No. 1-6682.)

         (t)  Hasbro, Inc. Retirement Plan for Directors. (Incorporated
              by  reference to Exhibit 10(x) to the Company's Annual 
              Report on Form 10-K for the Fiscal Year Ended December 30,
              1990, File No. 1-6682.)

         (u)  Form of Director's Indemnification Agreement. (Incorporated
              by reference to Appendix B to the Company's definitive proxy
              statement for its 1988 Annual Meeting of Shareholders, File
              No. 1-6682.)

         (v)  Hasbro, Inc. Deferred Compensation Plan for Non-Employee
              Directors.(Incorporated by reference to Exhibit 10(cc) to
              the Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 26, 1993, File No. 1-6682.)

         (w)  Hasbro, Inc. Stock Option Plan for Non-Employee Directors.
              (Incorporated by reference to Appendix A to the Company's
              definitive proxy statement for its 1994 Annual Meeting of
              Shareholders, File No. 1-6682.)

         (x)  Form of Stock Option Agreement for Non-Employee Directors
              under the Hasbro, Inc. Stock Option Plan for Non-Employee
              Directors. (Incorporated by reference to Exhibit 10(w) to
              the Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 25, 1994, File No. 1-6682.)



         (y)  Hasbro, Inc. Senior Management Annual Performance Plan.
              (Incorporated by reference to Appendix B to the Company's
              definitive proxy statement for its 1994 Annual Meeting of
              Shareholders, File No. 1-6682.)

         (z)  Hasbro, Inc. Stock Incentive Performance Plan. (Incorporated
              by reference to Appendix A to the Company's definitive proxy
              statement for its 1995 Annual Meeting of Shareholders, File
              No. 1-6682.)

        (aa)  Employment Agreement, dated as of January 1, 1996, between
              the Company and Harold P. Gordon.

        (bb)  Severance And Settlement Agreement And Release, dated as of
              December 20, 1995, and addendum thereto, between the Company
              and Dan D. Owen.

   11.  Statement re computation of per share earnings

   12.  Statement re computation of ratios

   13.  Selected information contained in Annual Report to Shareholders

   22.  Subsidiaries of the registrant

   24.  Consents of experts and counsel
         (a)  Consent of KPMG Peat Marwick LLP

   27.  Financial data schedule

  The Company agrees to furnish the Securities and Exchange Commission, upon 
request, a copy of each agreement with respect to long-term debt of the 
Company, the authorized principal amount of which does not exceed 10% of the 
total assets of the Company and its subsidiaries on a consolidated basis.

  (b) Reports on Form 8-K
      -------------------
        A Current Report on Form 8-K dated January 30, 1996 was filed to
        announce the Company's rejection of an unsolicited business 
        combination proposal.

        A Current Report on Form 8-K dated February 8, 1996 was filed to
        announce the Company's results for the quarter and year ended
        December 31, 1995. Consolidated statements of earnings (without
        notes) for the quarter and year ended December 31, 1995 and
        December 25, 1994 and consolidated condensed balance sheets
        (without notes) as of said dates were also filed.

        A Current Report on Form 8-K dated February 16, 1996 was filed
        to file the Amended and Restated Bylaws of the Company.

  (c) Exhibits
      --------
        See (a)(3) above

  (d) Financial Statement Schedules
      -----------------------------
        See (a)(2) above







                        INDEPENDENT AUDITORS' REPORT


The Board of Directors and Shareholders
Hasbro, Inc.:


        Under date of February 7, 1996, we reported on the consolidated 
balance sheets of Hasbro, Inc. and subsidiaries as of December 31, 1995 and 
December 25, 1994 and the related consolidated statements of earnings, 
shareholders' equity, and cash flows for each of the fiscal years in the 
three-year period ended December 31, 1995, as contained in the 1995 annual 
report to shareholders. These consolidated financial statements and our 
report thereon are incorporated by reference in the annual report on Form 
10-K for the year 1995. In connection with our audits of the aforementioned 
consolidated financial statements, we also audited the related financial 
statement schedule listed in Item 14 (a)(2). This financial statement 
schedule is the responsibility of the Company's management. Our 
responsibility is to express an opinion on this financial statement schedule 
based on our audits.

        In our opinion, such financial statement schedule when considered in 
relation to the basic consolidated financial statements taken as a whole, 
presents fairly in all material respects the information set forth therein.




/s/ KPMG Peat Marwick LLP   



Providence, Rhode Island

February 7, 1996



                                                             SCHEDULE II
                           HASBRO, INC. AND SUBSIDIARIES

                   Valuation and Qualifying Accounts and Reserves

                           Fiscal Years Ended in December

                               (Thousands of Dollars)


                          Provision
             Balance at   Charged to                Write-Offs    Balance
            Beginning of   Costs and     Other          And      at End of
                Year       Expenses     Additions    Other (a)     Year
            ------------  ----------  ------------  -----------  ---------

Valuation 
 accounts
 deducted
 from assets
 to which
 they apply -
 for doubtful
 accounts
 receivable:

  1995        $51,000        5,860            -       (8,060)     $48,800
               ======       ======       ======       ======       ======

  1994        $54,200        5,120            -       (8,320)     $51,000
               ======       ======       ======       ======       ======

  1993        $52,200       13,078            -      (11,078)     $54,200
               ======       ======       ======       ======       ======


    (a) Includes write-offs, recoveries of previous write-offs and
        translation adjustments.




SIGNATURES


  Pursuant to the requirements of Section 13 or 15(d) of the Securities 
Exchange Act of 1934, the registrant has duly caused this report to be 
signed on its behalf by the undersigned, thereunto duly authorized.

HASBRO, INC.  (Registrant)


By: /s/ Alan G. Hassenfeld                            Date: March 28, 1996
   -------------------------                               ---------------
   Alan G. Hassenfeld
   Chairman of the Board



  Pursuant to the requirements of the Securities Exchange Act of 1934, this 
report has been signed below by the following persons on behalf of the 
registrant and in the capacities and on the dates indicated.

Signature                      Title                        Date
- - ---------                      -----                        ----


 
 /s/ Alan G. Hassenfeld
- - ----------------------------   Chairman of the Board,       March 28, 1996
Alan G. Hassenfeld             President, Chief Executive
                               Officer and Director
                               (Principal Executive Officer)


 /s/ John T. O'Neill
- - ----------------------------   Executive Vice President     March 28, 1996
John T. O'Neill                and Chief Financial Officer
                               (Principal Financial and
                               Accounting Officer)


 /s/ Barry J. Alperin
- - ----------------------------   Director                     March 28, 1996
Barry J. Alperin


 /s/ Alan R. Batkin
- - ----------------------------   Director                     March 28, 1996
Alan R. Batkin


 /s/ George R. Ditomassi, Jr.
- - ----------------------------   Director                     March 28, 1996
George R. Ditomassi, Jr.





 /s/ Harold P. Gordon
- - ----------------------------   Director                     March 28, 1996
Harold P. Gordon


 /s/ Alex Grass
- - ----------------------------   Director                     March 28, 1996
Alex Grass


 /s/ Sylvia K. Hassenfeld
- - ----------------------------   Director                     March 28, 1996
Sylvia K. Hassenfeld


 /s/ Marie-Josee Kravis
- - ----------------------------   Director                     March 28, 1996
Marie-Josee Kravis



- - ----------------------------   Director                     March   , 1996
Claudine B. Malone


 /s/ Morris W. Offit
- - ----------------------------   Director                     March 28, 1996
Morris W. Offit


 /s/ Norma T. Pace
- - ----------------------------   Director                     March 28, 1996
Norma T. Pace


 /s/ E. John Rosenwald, Jr.
- - ----------------------------   Director                     March 28, 1996
E. John Rosenwald, Jr.


 /s/ Carl Spielvogel
- - ----------------------------   Director                     March 28, 1996
Carl Spielvogel



- - ----------------------------   Director                     March   , 1996
Henry Taub





 /s/ Preston Robert Tisch
- - ----------------------------   Director                     March 28, 1996
Preston Robert Tisch


 /s/ Paul Wolfowitz
- - ----------------------------   Director                     March 28, 1996
Paul Wolfowitz


 /s/ Alfred J. Verrecchia
- - ----------------------------   Director                     March 28, 1996
Alfred J. Verrecchia




                                   HASBRO, INC.

                            Annual Report on Form 10-K

                       for the Year Ended December 31, 1995

                                  Exhibit Index

Exhibit
- - -------
    3.  Articles of Incorporation and Bylaws
         (a)  Restated Articles of Incorporation of the Company.
              (Incorporated by reference to Exhibit (c)(2) to the
              Company's Current Report on Form 8-K, dated July 15,
              1993, File No. 1-6682.) 

         (b)  Amended and Restated Bylaws of the Company. (Incorporated by
              reference to Exhibit (3) to the Company's Current Report on
              Form 8-K, dated February 16, 1996, File No. 1-6682.).

    4.  Instruments defining the rights of security holders, including
        indentures
         (a)  Revolving Credit Agreement, dated as of June 22, 1992, among
              the Company, certain banks (the "Banks"), and The First
              National Bank of Boston, as agent for the Banks (the 
              "Agent"). (Incorporated by reference to Exhibit 4(a) to the
              Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 27, 1992, File No. 1-6682.)

         (b)  Subordination Agreement, dated as of June 22, 1992, among
              the Company, certain subsidiaries of the Company, and the
              Agent. (Incorporated by reference to Exhibit 4(b) to the
              Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 27, 1992, File No. 1-6682.)

         (c)  Amendment No. 1, dated as of April 1, 1994, to Revolving
              Credit Agreement among the Company, the Banks and the Agent.
              (Incorporated by reference to Exhibit 4 to the Company's
              Quarterly Report on Form 10-Q for the Period Ended March 27,
              1994, File No. 1-6682.)

         (d)  Amendment No. 2, dated as of May 1, 1995, to Revolving
              Credit Agreement among the Company, the Banks and the Agent.
              (Incorporated by reference to Exhibit 4 to the Company's
              Quarterly Report on Form 10-Q for the Period Ended April 2,
              1995, File No. 1-6682.)

   10.  Material Contracts
         (a)  Lease between Hasbro Canada Inc. (formerly named Hasbro
              Industries (Canada) Ltd.) and Central Toy Manufacturing Co.
              ("Central Toy"), dated December 23, 1976. (Incorporated by
              reference to Exhibit 10.15 to the Company's Registration 
              Statement on Form S-14, File No. 2-92550.)



         (b)  Lease between Hasbro Canada Inc. and Central Toy, together
              with an Addendum thereto, each dated as of May 1, 1987.
              (Incorporated by reference to Exhibit 10(f) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 27, 1987, File No. 1-6682.)

         (c)  Agreement between the Company and Bear, Stearns & Co. Inc.,
              dated as of January 16, 1996.

        Executive Compensation Plans and Arrangements
         (d)  Employee Incentive Stock Option Plan. (Incorporated by
              reference to  Exhibit 4.1 to the Company's Registration 
              Statement on Form S-8, File No. 2-78018.)

         (e)  Amendment No. 1 to Employee Incentive Stock Option Plan.
              (Incorporated by reference to Exhibit 10(l) to the Company's
              Annual  Report on Form 10-K for the Fiscal Year Ended
              December 28, 1986, File No. 1-6682.)

         (f)  Amendment No. 2 to Employee Incentive Stock Option Plan.
              (Incorporated by reference to Exhibit 10(n) to the Company's
              Annual  Report on Form 10-K for the Fiscal Year Ended
              December 27, 1987, File No. 1-6682.)

         (g)  Amendment No. 3 to Employee Incentive Stock Option Plan.
              (Incorporated by reference to Exhibit 10(o) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 25, 1988, File No. 1-6682.)

         (h)  Amendment No. 4 to Employee Incentive Stock Option Plan.
              (Incorporated by reference to Exhibit 10(s) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 31, 1989, File No. 1-6682.)

         (i)  Form of Incentive Stock Option Agreement for incentive stock
              options. (Incorporated by reference to Exhibit 10(o) to the
              Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 27, 1987, File No. 1-6682.)

         (j)  Form of Non Qualified Stock Option Agreement under the
              Employee Incentive Stock Option Plan. (Incorporated by 
              reference to Exhibit 10(q) to the Company's Annual Report
              on Form 10-K for the Fiscal Year Ended December 25, 1988,
              File No. 1-6682.)

         (k)  Non Qualified Stock Option Plan. (Incorporated by reference
              to Exhibit 10.10 to the Company's Registration Statement on
              Form S-14, File No. 2-92550.)

         (l)  Amendment No. 1 to Non Qualified Stock Option Plan.
              (Incorporated by reference to Exhibit 10(j) to the
              Company's Annual Report on Form 10-K for the Fiscal 
              Year Ended December 28, 1986, File No. 1-6682.)



         (m)  Amendment No. 2 to Non Qualified Stock Option Plan.
              (Incorporated by reference to Appendix A to the Company's
              definitive proxy statement for its 1987 Annual Meeting of
              Shareholders, File No. 1-6682.)

         (n)  Amendment No. 3 to Non Qualified Stock Option Plan.
              (Incorporated by reference to Exhibit 10(l) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 31, 1989, File No. 1-6682.)

         (o)  Form of Stock Option Agreement (For Employees) under the Non 
              Qualified Stock Option Plan. (Incorporated by reference to
              Exhibit 10(t) to the Company's Annual Report on Form 10-K
              for the Fiscal Year Ended December 27, 1992, File No.
              1-6682.)

         (p)  1992 Stock Incentive Plan (Incorporated by reference to
              Appendix A to the Company's definitive proxy statement for
              its 1992 Annual Meeting of Shareholders, File No. 1-6682.)

         (q)  Form of Stock Option Agreement (For Employees) under the
              1992 Stock Incentive Plan. (Incorporated by reference to
              Exhibit 10(v) to the Company's Annual Report on Form 10-K
              for the Fiscal Year Ended December 27, 1992, File No.
              1-6682.)

         (r)  Form of Stock Option Agreement (For Participants in the Long
              Term Incentive Program) under the 1992 Stock Incentive Plan.
              (Incorporated by reference to Exhibit 10(w) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 27, 1992, File No. 1-6682.)

         (s)  Form of Employment Agreement between the Company and eight
              executive officers of the Company. (Incorporated by
              reference to Exhibit 10(v) to the Company's Annual Report on
              Form 10-K for the Fiscal Year Ended December 31, 1989,
              File No. 1-6682.)

         (t)  Hasbro, Inc. Retirement Plan for Directors. (Incorporated
              by  reference to Exhibit 10(x) to the Company's Annual 
              Report on Form 10-K for the Fiscal Year Ended December 30,
              1990, File No. 1-6682.)

         (u)  Form of Director's Indemnification Agreement. (Incorporated
              by reference to Appendix B to the Company's definitive proxy
              statement for its 1988 Annual Meeting of Shareholders, File
              No. 1-6682.)

         (v)  Hasbro, Inc. Deferred Compensation Plan for Non-Employee
              Directors. (Incorporated by  reference to Exhibit 10(cc) to
              the Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 26, 1993, File No. 1-6682.)



         (w)  Hasbro, Inc. Stock Option Plan for Non-Employee Directors.
              (Incorporated by reference to Appendix A to the Company's
              definitive proxy statement for its 1994 Annual Meeting of
              Shareholders, File No. 1-6682.)

         (x)  Form of Stock Option Agreement for Non-Employee Directors
              under the Hasbro, Inc. Stock Option Plan for Non-Employee
              Directors. (Incorporated by  reference to Exhibit 10(w) to
              the Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 25, 1994, File No. 1-6682.)

         (y)  Hasbro, Inc. Senior Management Annual Performance Plan.
              (Incorporated by reference to Appendix B to the Company's
              definitive proxy statement for its 1994 Annual Meeting of
              Shareholders, File No. 1-6682.)

         (z)  Hasbro, Inc. Stock Incentive Performance Plan. (Incorporated
              by reference to Appendix A to the Company's definitive proxy
              statement for its 1995 Annual Meeting of Shareholders, File
              No. 1-6682.)

        (aa)  Employment Agreement, dated as of January 1, 1996, between
              the Company and Harold P. Gordon.

        (bb)  Severance And Settlement Agreement And Release, dated as of
              December 20, 1995, and addendum thereto, between the Company
              and Dan D. Owen.

   11.  Statement re computation of per share earnings

   12.  Statement re computation of ratios

   13.  Selected information contained in Annual Report to Shareholders

   22.  Subsidiaries of the registrant

   24.  Consents of experts and counsel
         (a)  Consent of KPMG Peat Marwick LLP

   27.  Financial data schedule













                                                        EXHIBIT 10(c) 
 
 
                                               As of January 16, 1996 
 
 
 
 
Hasbro, Inc. 
1027 Newport Avenue 
Pawtucket, Rhode Island  02861 
 
 
Gentlemen: 
 
	We are pleased to set forth the terms of the retention of Bear,  
Stearns & Co. Inc. ("Bear Stearns") by Hasbro, Inc. (collectively with  
its affiliates, the "Company"). 
 
	1.	We are advised that the Company has received an offer from a  
third party (the "Bidder") to acquire the Company (the "Offer").  Bear  
Stearns will assist the Company as its co-exclusive financial advisor  
and agent with Donaldson, Lufkin & Jenrette ("DLJ") in (i) evaluating  
the Offer and any other indications of interest or offers (both  
solicited and unsolicited) received by the Company with respect to any  
Transaction (as such term is defined below), (ii) evaluating various  
plans, strategies or transactions for maximizing the Company's value  
to its shareholders and (iii) in the event the Board determines to  
undertake a course of action, in implementing any such course of  
action.  In this regard, Bear Stearns shall be the Company's  co- 
exclusive financial advisor and agent with DLJ in connection with any  
Transaction.  As used in this Agreement, the term "Transaction" shall  
mean any Acquisition Transaction or Restructuring (as such terms are  
defined below).  As used in this Agreement, the term "Acquisition  
Transaction" shall mean (a) any merger, consolidation, reorganization,  
recapitalization, business combination or other transaction pursuant  
to which the Company is acquired by, or combined with, any person or  
group of persons (which may include the Company's management),  
corporation, partnership or other entity, including, without  
limitation, the Bidder (an "Acquiror") or (b) the acquisition,  
directly or indirectly, by an Acquiror, in a single transaction or a  
series of transactions, of (i) a substantial portion of the assets or  
operations of the Company or (ii) a substantial portion of outstanding  
or newly-issued shares of the Company's capital stock (or any  
securities convertible into, or options, warrants or other rights to  
acquire such capital stock) (such capital stock and such other  
securities, options, warrants and other rights being collectively  
referred to as "Company Securities") (whether by way of tender or  
exchange offer, open market purchases, negotiated purchases or  
otherwise).  As used in this Agreement, the term "Restructuring" shall  
include, but is not limited to, (i) any extraordinary dividend or  
distribution (of either cash, securities or other property) paid by  
the Company to its shareholders, (ii) a purchase by the Company of 5%  
or more of its outstanding common or preferred stock or its  
outstanding debt securities (whether by way of tender or exchange  
offer, open market purchases, negotiated purchases from one or more  
shareholders or otherwise but not including the redemption of the  
Company's 6% Convertible Subordinated Notes Due 1998), (iii) a sale or  
spin-off of all or substantially all the assets of, or 5% or more of  
the capital stock of, any subsidiary or division of the Company, or  
(iv) any transaction or series of transactions which has the effect of  
significantly altering the capitalization of the Company.  Bear  
Stearns will advise the Company as to structure and valuation of any  
Transaction, and will assist the Company in negotiations with any  
Acquiror.  If requested, Bear Stearns will provide an opinion (an  
"Opinion") with respect to the fairness, from a financial point of  
view, to the public shareholders of the Company of any Transaction. 
 
	2.	If requested by the Company, Bear Stearns will assist the  
Company as its co-exclusive agent with DLJ in identifying and seeking  
out an Acquiror who would be interested in entering into a Transaction  
with the Company.  Bear Stearns will review and analyze all  
indications of interest and proposals, both preliminary and firm, that  
are received from any Acquiror, will advise the Company as to  
structure and valuation and the ability of prospective Acquirors to  
finance a Transaction, and will assist the Company in negotiations  
with any Acquiror.  In connection with Bear Stearns' activities on the  
Company's behalf, Bear Stearns will assist the Company's management in  
(a) developing a list of prospective Acquirors and strategies for  
possible transactions that enhance shareholder value, (b) preparing a  
descriptive memorandum that describes the Company's operations,  
management, and financial condition and incorporates current financial  
data and other appropriate information furnished by the Company (the  
"Offering Memorandum"), (c) contacting and eliciting interest from  
prospective Acquirors and (d) structuring such transactions as may be  
appropriate to this assignment. 
 
	3.	In connection with Bear Stearns' activities on the Company's  
behalf, the Company agrees to cooperate with Bear Stearns and will  
furnish to, or cause to be furnished to, Bear Stearns any and all  
information and data concerning the Company, the Offer, any  
Transaction, and to the extent available to the Company, any  
prospective Acquiror (the "Information") which Bear Stearns deems  
appropriate and will provide Bear Stearns with access to the Company's  
officers, directors, employees, appraisers, independent accountants,  
legal counsel and other consultants and advisors.  To the extent that  
the Company has access to the officers, directors, employees,  
appraisers, independent accountants, legal counsel and other  
consultants and advisors of any Acquiror, it will provide such access  
to Bear Stearns.  The Company represents and warrants that all  
Information (a) made available to Bear Stearns or any Acquiror by the  
Company  or (b) contained in the Offering Memorandum or in any filing  
by the Company with the Securities and Exchange Commission and any  
court or governmental or regulatory agency, commission or  
instrumentality (each an "Agency") with respect to the Offer or any  
Transaction, will be complete and correct in all material respects and  
will not contain any untrue statement of a material fact or omit to  
state a material fact necessary in order to make the statements  
therein not misleading in the light of the circumstances under which  
such statements are made.  The Company further represents and warrants  
that any projections and other Information provided by it to Bear  
Stearns, or any Acquiror or contained in the Offering Memorandum will  
have been prepared in good faith and will be based upon assumptions  
which, in light of the circumstances under which they are made, are  
reasonable.  The Company acknowledges and agrees that, in rendering  
its services hereunder, Bear Stearns will be using and relying on the  
Information (and information available from public sources and other  
sources deemed reliable by Bear Stearns) without independent  
verification thereof by Bear Stearns or independent appraisal by Bear  
Stearns of any of the Company or any Acquiror's assets.  Bear Stearns  
does not assume responsibility for the accuracy or completeness of the  
Information or any other information regarding the Company, any  
Acquiror or any Transaction.  Any advice tendered by Bear Stearns  
pursuant to this Agreement may not be disclosed publicly without our  
prior written consent. 
 
		4.	The nature and scope of Bear Stearns' study for purpose  
of delivering any Opinion shall be such as it considers appropriate.   
The form of any Opinion shall be such as Bear Stearns considers  
appropriate and may state in substance, among other things, that it is  
given in reliance on the accuracy and completeness of the information  
furnished to Bear Stearns.  It is understood that any Opinion may be  
included in its entirety in any proxy statement or other document  
distributed to shareholders of the Company in connection with a  
Transaction.  However, no summary of or excerpt from any such Opinion  
may be used, and no public reference (other than as provided in the  
preceding sentence) to such Opinion may be made except with Bear  
Stearns' prior written approval, which approval shall not be  
unreasonably withheld. 
 
		5.	In consideration of our services pursuant to this  
Agreement, Bear Stearns shall be entitled to receive, and the Company  
agrees to pay Bear Stearns, the following compensation: 
 
		(a)	Upon execution of this Agreement, the Company shall pay  
to Bear Stearns an initial cash fee in the amount of  
$200,000. 
 
		(b)	Upon the earlier of (i) the execution by the Company of  
a letter of intent, agreement in principle or definitive  
agreement with respect to any Transaction or (ii) the  
public announcement of any Transaction of the Offer, the  
Company shall pay to Bear Stearns an additional cash fee  
of $200,000. 
 
		(c)	If Bear Stearns renders an Opinion, then the Company  
shall pay to Bear Stearns an additional cash fee of  
$1,800,000, of which shall be payable at the time Bear  
Stearns render such Opinion.  If (i) a Transaction is  
not consummated within six months of the date of this  
Agreement or (ii) the form of consideration offered in a  
pending Transaction is changed, Bear Stearns shall be  
entitled to such additional compensation as may be  
agreed upon in good faith between the Company and Bear  
Stearns. 
 
		(d)	If an Acquisition Transaction is consummated, then the  
Company shall pay to Bear Stearns, immediately upon  
consummation of such Acquisition Transaction, an  
additional cash fee (against which all fees previously  
paid shall be credited) equal to 0.21% of the value of  
the total consideration paid to the Company or its  
shareholders in such Acquisition Transaction in respect  
of (i) assets or operations of the Company, (ii) Company  
Securities and (iii) the assumption, directly or  
indirectly (by operation of law or otherwise), or  
repayment of indebtedness (including, without  
limitation, indebtedness secured by assets of the  
Company) and other liabilities of the Company.  In the  
event an Acquisition Transaction is consummated in one  
or more steps, including, without limitation, by way of  
a second-step merger, any additional consideration paid  
or to be paid in any subsequent step in the Acquisition  
Transaction in respect of (x) assets or operations of  
the Company, (y) Company Securities and (z) the  
assumption, directly or indirectly (by operation of law  
or otherwise), or repayment of indebtedness and other  
liabilities of the Company, shall be included for  
purposes of calculating Bear Stearns' fee pursuant to  
this subparagraph 5(d) If all or a portion of the  
consideration paid in the Acquisition Transaction  
consists of securities for which a public trading market  
existed prior to consummation of the Acquisition  
Transaction, then the value of such securities shall be  
determined by the closing or last sales price thereof on  
the date two business days prior to the date of the  
consummation of the Acquisition Transaction.  If all or  
a portion of the consideration paid in the Acquisition  
Transaction is other than cash or securities for which a  
public trading market existed prior to consummation of  
the Acquisition Transaction, then the value of such  
non-cash consideration shall be the fair market value  
thereof on the date the Acquisition Transaction is  
consummated as mutually agreed upon in good faith by the  
Company's Board of Directors and Bear Stearns. 
 
		(e)	If a Restructuring is consummated, then the Company and  
Bear Stearns, shall agree to negotiate in good faith an  
amendment providing for compensation to be paid to Bear  
Stearns in connection with such Restructuring. 
 
 
		(f)	Bear Stearns shall be entitled to the fees enumerated  
in any preceding subparagraph of this paragraph 5 (i)  
upon the occurrence, during the term, or within one  
year after the date of termination, of this Agreement,  
of any event specified in any such subparagraph or (ii)  
upon the occurrence of any event specified in any such  
subparagraph with respect to which an agreement was  
executed by the Company during the term or within one  
year after the date of termination of the Agreement. 
 
		6.	If the Company requires financing (the "Financing") to  
consummate a Transaction, then Bear Stearns shall have the right to  
act as the Company's co-lead managing underwriter or co-exclusive  
agent with DLJ, as the case may be, in connection with raising such  
Financing, subject to approval of Bear Stearns' Commitment Committee  
and the good faith negotiation and execution of a mutually acceptable  
agency agreement; provided, however, that this paragraph shall not  
apply to the Company arranging senior bank financing without an  
investment banker or other agent. 
 
		7.	If a Transaction is consummated and the Company  
determines to refinance (through either a public or private offering  
of debt or equity securities) all or any portion of any indebtedness  
of the Company incurred in connection with such Transaction) within  
two years of such consummation, then Bear Stearns shall have the right  
to act as the Company's co-lead managing underwriter or co-exclusive  
agent with DLJ, as the case may be, in connection with raising the  
funds necessary to complete such refinancing, subject to the approval  
of Bear Stearns' Commitment Committee and the good faith negotiation  
of customary and mutually acceptable terms and conditions.  The terms  
"financing" (as used in paragraph 6 above) and "refinancing" (as used  
in this paragraph 7) expressly include the negotiation of and entering  
into letters of credit, standby letters of credit and other types of  
Acquiror guarantees used to secure indebtedness or otherwise  
(regardless of whether any underlying indebtedness is repaid as part  
of the Transaction). 
 
		8.	If a Restructuring is consummated is consummated and the  
Company determines to dispose of any of its subsidiaries, divisions,  
businesses or assets within two years of the date of this Agreement,  
then Bear Stearns shall have the right to act as the Company's co- 
exclusive agent with DLJ in connection with such dispositions, subject  
to the good faith negotiation of customary and mutually acceptable  
terms and conditions. 
 
		9.	In addition to the fees described in paragraph 5 above,  
the Company agrees to promptly reimburse Bear Stearns, upon request  
from time to time, for all reasonable out-of-pocket expenses incurred  
by Bear Stearns (including, without limitation, reasonable fees and  
disbursements of counsel, and of other consultants and advisors  
retained by Bear Stearns) in connection with the matters contemplated  
by this Agreement. 
 
		10.	The Company agrees to indemnify Bear Stearns in  
accordance with the indemnification provisions (the "Indemnification  
Provisions") attached to this Agreement, which Indemnification  
Provisions are incorporated herein and made a part hereof and which  
shall survive the termination, expiration or supersession of this  
Agreement. 
 
		11.	Either party hereto may terminate this Agreement at any  
time upon written notice, without liability or continuing obligation  
except as set forth in the following sentence.  Neither termination of  
this Agreement nor completion of the assignment contemplated hereby  
shall affect: (i) any compensation earned by Bear Stearns up to the  
date of termination or completion, as the case may be, (ii) any  
compensation to be earned by Bear Stearns after termination pursuant  
to paragraphs 5 - 8 hereof, (iii) the reimbursement of expenses  
incurred by Bear Stearns up to the date of termination or completion,  
as the case may be, (iv) the provisions of paragraphs 5 - 8 hereof,  
inclusive, of this Agreement and (v) the attached Indemnification  
Provisions which are incorporated herein, all of which shall remain  
operative and in full force and effect. 
 
		12.	The validity and interpretation of this Agreement shall  
be governed by, and construed and enforced in accordance with, the  
laws of the State of New York applicable to agreements made and to be  
fully performed therein excluding the conflicts of laws rules).  The  
Company irrevocably submits to the jurisdiction of any court located  
in the county of New York in the State of New York including the  
United States District Court for the Southern District of the State of  
New York for the purpose of any suit, action or other proceeding  
arising out of this Agreement, or any of the agreements or  
transactions contemplated hereby, which is brought by or against the  
Company and (i) hereby irrevocably agrees that all claims in respect  
of any such suit, action or proceeding may be heard and determined in  
any such court, (ii) to the extent that the Company has acquired, or  
hereafter may acquire, any immunity from jurisdiction of any such  
court or from any legal process therein, the Company hereby waives, to  
the fullest extent permitted by law, such immunity and (iii) agrees  
not to commence any action, suit or proceeding relating to this  
Agreement other than in such Courts.  The Company hereby waives, and  
agrees not to assert in any such suit, action or proceeding, in each  
case, to the fullest extent permitted by applicable law, any claim  
that (a) the Company is not personally subject to the jurisdiction of  
any such court, (b) the Company is immune from any legal process  
(whether through service or notice, attachment prior to judgment,  
attachment in aid of execution, execution or otherwise) with respect  
to the Company or its property or (c) any such suit, action or  
proceeding is brought in an inconvenient forum. 
 
		13.	The benefits of this Agreement shall inure to the  
parties hereto, their respective successors and assigns and to the  
indemnified parties hereunder and their respective successors and  
assigns and representatives, and the obligations and liabilities  
assumed in this Agreement by the parties hereto shall be binding upon  
their respective successors and assigns. 
 
		14.	Each of the Company and Bear Stearns (and, to the extent  
permitted by law, on behalf of their respective equity holders and  
creditors) hereby knowingly, voluntarily and irrevocably waives any  
right it may have to a trial by jury in respect of any claim based  
upon, arising out of or in connection with this Agreement, any  
Transaction, Opinion or Financing.  Each of the Company and Bear  
Stearns hereby certifies that no representative or agent of the other  
party has represented expressly or otherwise that such party would not  
seek to enforce the provisions of this waiver.  Further each of the  
Company and Bear Stearns acknowledges that each party has been induced  
to enter this Agreement by, inter, alia, the provisions of this  
paragraph. 
 
		15.	If it is found in a final judgment by a court of  
competent jurisdiction (not subject to further appeal) that any term  
or provision hereof is invalid or unenforceable, (i) the remaining  
terms and provisions hereof shall be unimpaired and shall remain in  
full force and effect and (ii) the invalid or unenforceable provision  
or term shall be replaced by a term or provision that is valid and  
enforceable and that comes closest to expressing the intention of such  
invalid or unenforceable term or provision. 
 
		16.	This Agreement embodies the entire agreement and  
understanding of the parties hereto and supersedes any and all prior  
agreements, arrangements and understanding relating to the matters  
provided for herein.  No alteration, waiver, amendment, change or  
supplement hereto shall be binding or effective unless the same is set  
forth in writing signed by a duly authorized representative of each  
party. 
 
		17. 	The Company has all requisite corporate power and  
authority to enter into this Agreement and the transactions  
contemplated hereby (including, without limitation, any Transaction or  
Financing).  This Agreement has been duly and validly authorized by  
all necessary corporate action on the part of the Company and has duly  
executed and delivered by the Company and constitutes a legal, valid  
and binding agreement of the Company, enforceable in accordance with  
its terms. 
 
		18.	This Agreement does not create, and shall not be  
construed as creating, rights enforceable by any person or entity not  
a party hereto, except those entitled thereto by virtue of paragraph  
11 and the Indemnification Provisions hereof.  The Company  
acknowledges and agrees that Bear Stearns is not and shall not be  
construed as a fiduciary of the Company and shall have no duties or  
liabilities to the equity holders or creditors of the Company or any  
other person by virtue of this Agreement or the retention of Bear  
Stearns hereunder, all of which are hereby expressly waived.  The  
Company also agrees that Bear Stearns shall not have any liability  
(including without limitation, liability for losses, claims, damages,  
obligations, penalties, judgments, awards, costs, liabilities,  
expenses or disbursements resulting from any negligent act or omission  
of Bear Stearns) (whether direct or indirect, in contract, tort or  
otherwise) to the Company or to any person (including, without  
limitation, equity holders and creditors of the Company) claiming  
through the Company for or in connection with the engagement of Bear  
Stearns, this Agreement and the transactions contemplated hereby  
(including, without limitation, any Transaction, Financing or  
Opinion).  The Company acknowledges that Bear Stearns was induced to  
enter into this Agreement by inter, alia, the provisions of this  
paragraph. 
 
		19.	For the convenience of the parties, any number of  
counterparts of this Agreement may be executed by the parties hereto.   
Each such counterpart shall be, and shall be deemed to be, an original  
instrument, but all such counterparts taken together shall constitute  
one and the same Agreement. 
 
		If the foregoing correctly sets forth our Agreement, please  
sign the enclosed copy of this letter in the space provided and return  
it to us. 
 
 
                                         Very truly yours, 
                                         BEAR, STEARNS & CO. INC. 
 
 
 
                                         By: /s/ David H. Glaser 
                                            -------------------- 
                                            Managing Director 
 
 
 
Confirmed and Agreed to 
this 23rd day of January 1996 
 
HASBRO, INC. 
 
 
By: /s/ Harold P. Gordon 
   --------------------- 
   Name:   Harold P. Gordon 
   Title:  Vice Chairman 
 
 
                       INDEMNIFICATION PROVISIONS 
 
 
	The Company (as such term is defined in the Agreement (as  
such term is defined below)) agrees to indemnify and hold harmless  
Bear Stearns to the fullest extent permitted by law, from and against  
any and all losses, claims, damages, obligations, penalties,  
judgments, awards, liabilities, costs, expenses and disbursements (and  
any and all actions, suits, proceedings and investigations in respect  
thereof and any and all legal and other out-of-pocket costs, expenses  
and disbursements in giving testimony or furnishing documents in  
response to a subpoena or otherwise), including, without limitations,  
the costs, expenses and disbursements, as and when incurred, of  
investigating, preparing or defending any such action, suit,  
proceeding or investigation (whether or not in connection with  
litigation in which Bear Stearns is a party), directly or indirectly,  
caused by, relating to, based upon, arising out of or in connection  
with (a) Bear Stearns' acting for the Company, including, without  
limitation, any act or omission by Bear Stearns in connection with its  
acceptance of or the performance or non-performance of its obligations  
under the agreement dated As of January 16, 1996 between Bear Stearns  
and Hasbro, Inc., as it may be amended from time to time (the  
"Agreement"), (b) the Offer (as such terms is defined in the  
Agreement), (c) any Transaction (as such term is defined in the  
Agreement), (d) any Opinion (as such term is defined in the  
Agreement), (e) any Financing (as such term is defined in the  
Agreement) or (f) any untrue statement or alleged untrue statement of  
a material fact contained in, or omissions or alleged omissions from,  
any filing with any Agency (as such terms is defined in the Agreement)  
or similar statements or omissions in or from any information  
furnished to Bear Stearns, the shareholders of the Company or any  
Acquiror (as such term is defined in the Agreement) by the Company;  
provided, however, such indemnity agreement shall not apply to any  
portion of any such loss, claim, damage, obligation, penalty,  
judgment, award, liability, cost, expense or disbursement to the  
extent it is found in a final judgment by a court of competent  
jurisdiction (not subject to further appeal) to have resulted  
primarily and directly from the gross negligence or willful misconduct  
of Bear Stearns. 
 
	These Indemnification Provisions shall be in addition to any  
liability which the Company may otherwise have to Bear Stearns or the  
persons indemnified below in this sentence and shall extend to the  
following: The Bear Stearns Companies Inc., Bear, Stearns & Co. Inc.,  
their respective affiliated entities, directors, officers, employees,  
legal counsel, agents and controlling persons of Bear Stearns within  
the meaning of the federal securities laws.  All references to Bear  
Stearns in these Indemnification Provision shall be understood to  
include any and all of the foregoing. 
 
	If any action, suit, proceeding or investigation is  
commenced, as to which Bear Stearns proposes to demand  
indemnification, it shall notify the Company with reasonable  
promptness; provided, however, that any failure by Bear Stearns to  
notify the Company shall not relieve the Company from its obligations  
hereunder unless the Company is materially prejudiced by the failure  
of Bear Stearns to give such notice.  Bear Stearns shall have the  
right to retain counsel of its own choice to represent it after  
consultation with the Company and such counsel being reasonably  
acceptable to the Company, and the Company shall pay the reasonable  
fees, expenses and disbursements of such counsel; and such counsel  
shall, to the extent consistent with its professional  
responsibilities, cooperate with the Company and any counsel  
designated by the Company. The Company shall be liable for any  
settlement of any claim against Bear Stearns made with the Company's  
written consent, which consent shall not be unreasonably withheld.   
The Company shall not, without the prior written consent of Bear  
Stearns, settle or compromise any claim, or permit a default or  
compromise or consent includes, as an unconditional term thereof, the  
giving by claimant to Bear Stearns of an unconditional and irrevocable  
release from all liability in respect of such claim. 
 
	In order to provide for just and equitable contribution, if  
a claim for indemnification pursuant to these Indemnification  
Provisions is made but it is found in a final judgment by a court of  
competent jurisdiction (not subject to further appeal) that such  
indemnification may not be enforced in such case, even though the  
express provisions hereof provide for indemnification in such case,  
then the Company, on the one hand, and Bear Stearns, on the other  
hand, shall contribute to the losses, claims, damages, obligations,  
penalties, judgments, awards, liabilities, costs and expenses to which  
the indemnified persons may be subject in accordance with the relative  
benefits received by the Company, on the one hand, and Bear Stearns,  
on the other hand, and also the relative fault of the Company, on the  
one hand, and Bear Stearns, on the other hand, in connection with the  
statements, acts or omissions which resulted in such losses, claims,  
damages, obligations, penalties, judgments, awards, liabilities, costs  
and expenses and the relevant equitable considerations shall also be  
considered.  No person found liable for a fraudulent misrepresentation  
shall be entitled to contribution from any person who is not also  
found liable for such fraudulent misrepresentation.  Notwithstanding  
the foregoing, Bear Stearns shall not be obligated to contribute any  
amount hereunder that exceeds the amount of fees previously received  
by Bear Stearns pursuant to the Agreement. 
 
	Neither termination nor completion of the engagement of Bear  
Stearns referred to above shall affect these Indemnification  
Provisions which shall then remain operative and in full force and  
effect.


                                                    EXHIBIT 10(aa)

                          EMPLOYMENT AGREEMENT


  THIS EMPLOYMENT AGREEMENT (the "Agreement"), made as of this 1st day of 
January, 1996 is entered into by Hasbro, Inc., a corporation with its 
principal place of business at Pawtucket, Rhode Island (the "Company"), and 
Harold P. Gordon (the "Employee").
  
  The Company and the Employee desire to set forth the terms and conditions 
governing the Company's employment of the Employee.  In consideration of 
the mutual covenants and promises contained herein, and other good and 
valuable consideration, the receipt and sufficiency of which are hereby 
acknowledged by the parties hereto, the parties agree as follows:


  1.  Titles; Capacities.  The Employee is serving and continues to serve 
as Vice Chairman of the Company and in such senior executive positions with 
the Company and with domestic and foreign subsidiaries of the Company as 
the Company's Board of Directors (the "Board") and the Chairman and Chief 
Executive Officer of the Company may reasonably determine from time to 
time.  The Employee shall be based at the Company's headquarters in 
Pawtucket, Rhode Island and shall undertake such domestic and foreign 
business travel as shall be reasonably required to fulfill his duties.  The 
Employee shall be subject to the supervision of, and shall have such 
authority as is delegated to him by, the Chairman and Chief Executive 
Officer of the Company and the Board.
  
  The Employee shall continue to serve as a Director of the Company.  The 
Company agrees to use its best efforts to cause the Employee to be 
nominated for re-election as a Director upon the expiration of his current 
or any future term as a Director and to recommend his election.

  The Employee hereby agrees to undertake the duties and responsibilities 
inherent in his positions and such other duties and responsibilities as the 
Chairman and Chief Executive Officer of the Company or the Board shall from 
time to time reasonably assign to him.  It is contemplated that a 
significant portion of Executive's duties and responsibilities will involve 
the Company's foreign operations.  The Employee agrees to devote 
substantially his entire business time, attention and energies to the 
business and interests of the Company during the Employment Period.  The 
Employee now is a director of several other corporations and renders 
consulting services to various clients.  The Employee may serve on the 
boards of directors of other businesses, trade associations and charitable 
organizations, render consulting services, engage in charitable activities 
and community affairs and manage his personal investments and affairs as 
long as these activities present no conflict of interest and do not 
materially interfere with the performance of his duties hereunder.



  The Employee agrees to abide in all material respects with the policies 
of the Company applicable to senior executives, officers and members of the 
Board and any changes therein which may be adopted from time to time by the 
Company.

  
  2.  Compensation and Benefits.
 
    2.1  Salary and Bonus.  Effective February 1, 1996, the Company shall 
pay the Employee, in weekly installments, an annual base salary of 
$526,000.  Such salary shall be subject to upward adjustment thereafter as 
determined by the Chairman and Chief Executive Officer, the Board and/or 
the Compensation and Stock Option Committee of the Board.  In addition, the 
Employee shall be eligible to participate in the Company's management 
incentive bonus arrangement with a target bonus of 45% of base salary, a 
threshold of 10% and a maximum of 90%.

    2.2	 Stock Retention.  The Company and the Employee confirm that 
under the current stock retention guidelines adopted by the Compensation 
and Stock Option Committee of the Board of Directors, future grants of 
premium priced options to Employee will be conditioned upon the Employee's 
ownership of 10,000 shares of the Common Stock of the Company, provided, 
that in accordance with such policy, Employee will have until February 17, 
2000 to establish said ownership level.
 
    2.3	 Change in Control.  The Company and the Employee are parties to 
an Employment Agreement dated as of May 10, 1995 to provide the Employee 
with certain additional benefits upon the occurrence of a Change in Control 
of the Company (as defined therein) (the "Change in Control Agreement").
  
  The Change in Control Agreement is hereby amended as follows (and, as so 
amended, is hereinafter referred to as the "Amended Change in Control 
Agreement"):

      (a)  The following definition is added to Section 1:

        "(c) 'Employment Agreement' shall mean the Employment
        Agreement, dated as of January 1, 1996, between the
        Executive and the Company."

      (b)  Section 4(a)(i)(B) is amended by inserting "U.S." before the 
first occurrence of the word "location".

      (c)  Section 4(a)(ii) is amended by inserting the following sentence 
before the last sentence thereof:

        "In addition, it shall not be a violation of this
        Agreement for Executive to engage in any activity
        permitted by Section 2 of the Employment Agreement."



      (d)  Section 4(b) is amended by adding a new paragraph (x) at the end 
thereof to read in its entirety as follows:

        "(x)  For purposes of paragraph (ii), the Recent Average
        Bonus shall be determined with reference to the actual
        number of fiscal years during which the Employee was
        employed, if the Employee had been employed during fewer
        than three fiscal years. For purposes of  paragraph (iii)
        the Average Annual Bonus shall be determined with
        reference to the actual number of fiscal years during
        which the Employee was employed, if the Employee had been
        employed during fewer than five fiscal years.  Paragraphs
        (iv) through (ix) shall be applied by taking into
        consideration any plan, procedure, policy or arrangement
        referred to in said paragraphs in effect under the
        Employment Agreement or otherwise."

      (e)  Section 6(i) is hereby amended by inserting the following phrase 
after the phrase ("the 'Special Termination Amount')":

        "(provided, however, that the Executive may elect to defer
        payment of all or any part of the Special Termination
        Amount until a date within the first two calendar weeks of
        January in the year following the year in which the Date
        of Termination occurs)."

      (f)  Section 6(a)(i)(C) is amended by inserting the phrase, 
"excluding the plan described in Section 2.4(b) of the Employment 
Agreement" after the first occurrence of the word "Executive".

      (g)  A new Section 6(a)(i)(D) is added to read in its entirety as 
follows:

        "D.  a separate lump-sum benefit equal to the lump-sum
        amount payable pursuant to Section 2.4(b) of the
        Employment Agreement which the Executive would receive if
        the Executive's employment continued at the compensation
        level provided for in Section 4(b)(i) and 4(b)(ii) of this
        Agreement for the remainder of the Employment Period; and"

      (h)  Section 12(f) is amended by deleting the first word of the 
second sentence thereof and by capitalizing the first remaining word of the 
second sentence.

      (i)  A new Section 12(g) is hereby added to read in its entirety as 
follows:

        "Any reference to this Agreement in Sections 8 through 12,
        above, shall be deemed to refer to the Employment
        Agreement as well unless a specific section reference is
        made."

  Except as amended hereby, the Change in Control Agreement shall remain 
unamended and in full force and effect. Any benefits payable under this 
Agreement are not intended to replace or supplant any benefits payable 
under the Amended Change in Control Agreement.



    2.4  Retirement Benefits.
  
      (a)  The Employee shall be a participant in the Hasbro, Inc. Pension 
Plan (the "Pension Plan") and the Hasbro, Inc. Supplemental Retirement 
Benefit Plan (the "Supplemental Plan") on the same basis as other senior 
executives of the Company.
  
      (b)  In addition, after the Employee's employment terminates for any 
reason, the Employee shall receive an annuity payable in monthly 
installments, the first such installment being paid on the first day of the 
month following the month in which the employee attains age 65 or his 
employment terminates, whichever occurs later (subject to earlier 
commencement, as referred to below), and the last such installment being 
paid on the first day of the month in which the Employee dies, in which the 
annual amount is 3.33% of the Employee's Final Average Pay multiplied by 
the number of full years the Employee had been employed by the Company at 
termination of employment.  The amount payable under the preceding sentence 
shall be reduced by the sum of the benefits payable to the Employee in the 
form of a life annuity commencing at age 65 (or such later date), under (a) 
the Pension Plan, (b) the Supplemental Plan and (c) U.S. Social Security.  
For purposes of this supplemental retirement benefit the Employee's Final 
Average Pay shall be one-fifth of the total salaries and bonuses received 
by the Employee in the five highest consecutive years during the Employees' 
period of employment.  If the Employee had been employed by the Company for 
fewer than five years the Employee's Final Average Pay shall be the 
annualized average of the Employee's total salary and bonuses during the 
period of employment.
  
  At the Employee's option, the benefit described above shall be payable in 
any actuarially equivalent annuity form of benefit provided under the 
Pension Plan or an actuarially equivalent lump sum, determined using the 
actuarial conversion factors used for the Pension Plan.  If the benefit 
commences prior to age 65, it shall be reduced by the early retirement 
reduction factor set forth in the Pension Plan.  Any lump sum payment shall 
be made during the first two calendar weeks of January in the year 
following termination of employment.

  The benefits provided under this Section 2.4 shall be unfunded and shall 
be paid from the general assets of the Company.  The Employee shall have a 
right to the benefit hereunder no greater than the right of an unsecured 
general creditor of the Company.  The benefits are not assignable by the 
Employee prior to receipt.



    2.5  Life Insurance.  The Company shall maintain a key executive life 
insurance policy in an amount sufficient to pay the Employee a life annuity 
benefit of $225,000 per year payable in equal monthly installments on the 
first day of each calender month, the first such payment to be made on the 
first day of the month following the month in which occurs the Employee's 
65th birthday (or termination of employment, if later) and the last such 
payment to be the payment for the month in which the Employee dies.  If the 
underlying value of such insurance policy is ever insufficient to pay such 
annuity payments, then the Company shall pay such annuity payments from its 
general assets.  If the Employee had been employed for fewer than seven 
years upon termination of employment the amount payable shall be determined 
as set forth in the following table:

                                       Annual Benefit
                                      Commencing at Age
  Full Years of Employment             65, if Retired
  ------------------------            -----------------

  At least 1 but less than 2          $ 32,143
  At least 2 but less than 3          $ 64,286
  At least 3 but less than 4          $ 96,429
  At least 4 but less than 5          $128,571
  At least 5 but less than 6          $160,714
  At least 6 but less than 7          $192,857
  7 or more                           $225,000

  If the Employee's employment is terminated prior to February 1, 2000 by 
mutual consent, by constructive termination (as defined in Section 2.6, 
below) or involuntarily by the Company without Cause, the Employee shall be 
deemed to have completed 5 years of employment and may acquire additional 
years of vested benefits at a cost of $216,480 per year, such cost to be 
deducted from the severance pay provided under Section 2.6, below.  If the 
Employee dies prior to the commencement of the annuity payments under this 
Section 2.5, the Employee's beneficiary shall be eligible to receive a lump 
sum death benefit of $1,500,000 and none of the other amounts set forth in 
this Section 2.5 shall be payable.  If Employee dies after the commencement 
of the annuity payments under this Section 2.5 and before the receipt of 
240 monthly annuity payments, monthly annuity payments shall be paid to the 
beneficiary of the Employee on their scheduled due dates until the number 
of monthly annuity payments made to the Employee and his beneficiary 
reaches 240.  For purposes of this Agreement, "Cause" shall mean (i) 
repeated violations by the Employee of the Employee's obligations under 
Section 1 of this Agreement (other than as a result of incapacity due to 
physical or mental illness) which are demonstrably willful and deliberate 
on the Employee's part, which are committed in bad faith or without 
reasonable belief that such violations are in the best interests of the 
Company and which are not remedied in a reasonable period of time after 
receipt of written notice from the Board specifying such violations or (ii) 
the conviction of the Employee of a felony involving moral turpitude.
   


    2.6  Severance Pay.  If the Employee's employment is terminated during 
the first five years of employment by mutual consent, by constructive 
termination or involuntarily by the Company without Cause, the Employee's 
base salary payable at the time of such termination shall be continued for 
the period set forth in the following table opposite the employment period 
in which such termination of employment occurred.  If the Company's 
severance policy for senior executives would pay a larger benefit, the 
Employee shall receive such larger benefit.

         Employment Period                       Period of
  During which Termination Occurs          Base Pay Continuation
  -------------------------------          ---------------------

     From                  To
     ----                  --

  January 1, 1996    January 31, 1997       3 years
  February 1, 1997   January 31, 1998       3 years
  February 1, 1998   April 30, 1998         2 years 9 months
  May 1, 1998        July 31, 1998          2 years 6 months
  August 1, 1998     October 31, 1998       2 years 3 months
  November 1, 1998   January 31, 1999       2 years
  February 1, 1999   April 30, 1999         1 year 9 months
  May 1, 1999        July 31, 1999          1 year 6 months
  August 1, 1999     January 31, 2000       1 year 3 months

  For purposes of this agreement a constructive termination of the 
Employee's employment shall occur if the Employee terminates employment 
pursuant to Section 5(c) of the Amended Change in Control Agreement or 
within one year after the occurrence of any of the following without the 
explicit written consent of the Employee:  (a) diminution of 
responsibilities, (b) removal from or failure to be reelected to the Board 
of Directors of the Company, (c) a change in work location beyond a 50 mile 
radius from the Employee's current location of employment (it being 
understood that foreign business travel shall not constitute a "change in 
work location" for these purposes unless it averages more than one calendar 
week per month outside North America), or (d) any breach of Section 2 of 
this Agreement or any other material breach of this Agreement by the 
Company.  The payment of benefits hereunder upon the occurrence of a 
constructive termination shall be in addition to, and not in lieu of, any 
benefits pursuant to the Amended Change in Control Agreement.  
Notwithstanding the preceding provisions of this Section 2.6, if a 
constructive termination occurs after the occurrence of a Change in 
Control, the Employee shall only be entitled to the greater of the benefits 
provided under this Section 2.6 or under Section 6(a)(i)(B) of the Amended 
Change in Control Agreement.



    2.7  Additional Benefits and Perquisites.

      (a)  Financial Planning.  The Company shall provide the Employee at 
its expense with financial planning assistance, such assistance as may be 
reasonably required to prepare any income tax returns that the Employee may 
be required to file and such assistance as may be reasonably required to 
prepare an appropriate estate plan.

      (b)  Automobile.  The Company shall make available to the Employee a 
Company automobile allowance or leased  automobile suitable to the 
Employee's position in accordance with the Company's automobile policy.

      (c)  Financing.  The Company agrees to provide short term financing 
to the Employee at rates equivalent to the Company's cost of money during 
the Employee's transition to the Company to enable the Employee to meet 
Canadian tax obligations or to take advantage of Canadian tax planning 
opportunities.  In addition, the Company agrees to pay all costs of the 
issuance of any letter of credit that may be required by Canadian tax 
authorities for exit purposes.  If any other issues arise with respect to 
differences between the Canadian and U.S. tax systems which would have a 
negative effect on the Employee, the Company shall use its best efforts to 
provide the necessary financial and legal assistance to eliminate such 
negative effect to the extent reasonably practicable.

      (d)  Relocation.  Employee shall be eligible for relocation benefits 
under the Company's policy concerning relocation expenses for senior 
executives, except that the real estate assistance provided under such 
policy shall be made available for both of the Employee's Canadian 
residences when these residences are actually offered for sale.

  For purposes of computing any real estate market value shortfall payable 
to the employee upon sale of each of the Canadian residences, the Company 
shall rely on the objective real estate appraisals conducted upon the 
employee's commencement of employment.
 
  If the Employee purchases a primary residence in the U.S. and the 
Employee's employment is terminated within the first 7 years of employment 
by mutual consent, by retirement, or is constructively terminated or 
involuntarily terminated without Cause by the Company, the Company shall 
provide relocation assistance as may be required to sell the employee's 
primary U.S. residence including a guarantee of the original purchase price 
of the primary residence plus the fair market value of any capital 
improvements.

  In addition, the Employee shall receive such additional relocation 
benefits as may be agreed upon by the Chairman & Chief Executive Officer of 
the Company and the Employee.



    2.8  Fringe Benefits.  During the employment period, the Employee shall 
be entitled to participate in all bonus and benefit plans and programs that 
the Company establishes and makes available to its senior executives or 
employees generally, as they may be in effect from time to time, if any, to 
the extent that Employee's position, tenure, salary, age, health and other 
qualifications make him eligible to participate, including, but not limited 
to, the programs indicated in the Hasbro Benefits Summary previously 
delivered to Employee.  The Employee shall be entitled to paid vacation at 
the level made available to senior officers generally.

    2.9  Reimbursement of Expenses.  The Company shall reimburse the 
Employee for business expenses pursuant to the Company's Business Expense 
Policy that applies to senior executives of the Company.

    2.10 Calculation of Years of Employment.  For purposes of determining 
the Employee's years or period of employment for this Agreement or the 
Amended Change in Control Agreement, the Employee shall be deemed to have 
worked full time for the Company, without interruption, from February 1, 
1995 through the date of determination.


  3.  Employment Termination.  The employment of the Employee by the 
Company pursuant to this Agreement shall terminate upon the occurrence of 
any of the following:
  
    3.1  At the election of the Company, with or without Cause, immediately 
upon written notice by the Company to the Employee;
 
    3.2  Thirty days after the death or disability of the Employee.  As 
used in this Agreement, the term "disability" shall mean the inability of 
the Employee, due to a physical or mental disability, for a continuous 
period of 180 days to substantially perform the services contemplated under 
this Agreement.  A determination of disability shall be made by a physician 
satisfactory to both the Employee and the Company, provided that if the 
Employee and the Company do not agree on a physician, the Employee and the 
Company shall each select a physician and these two together shall select a 
third physician, whose determination as to disability shall be binding on 
all parties;
 
    3.3  At the election of the Employee upon constructive termination of 
employment or otherwise, upon five business days' prior written notice of 
termination; or
 
    3.4  By mutual consent of the Employee and the Company.




  4.  Effect of Termination.  In the event the Employee's employment shall 
have terminated pursuant to Section 3, the Company shall pay or provide to 
the Employee the compensation and benefits otherwise payable or to be 
provided to him under Section 2 and the Employee shall be under no 
obligation to seek other employment, and there shall be no offset against 
amounts due the Employee under this Agreement or the Amended Change in 
Control Agreement on account of any remuneration attributable to any 
subsequent employment he may obtain.

  
  5.  Proprietary Information and Developments.  The Employee agrees to 
execute the Company's standard Invention Assignment and Proprietary 
Information Agreement.


  6.  Notices.  All notices required or permitted under this Agreement 
shall be in writing and shall be deemed effective upon personal delivery or 
upon deposit in the United States Post Office, by registered or certified 
mail, postage prepaid, addressed to the other party at the address shown 
above, or at such other address or addresses as either party shall 
designate to the other in accordance with this Section 6.

  
  7.  Pronouns.  Whenever the context may require, any pronouns used in 
this Agreement shall include the corresponding masculine, feminine or 
neuter forms, and the singular forms of nouns and pronouns shall include 
the plural, and vice versa.

  
  8.  Entire Agreement.  This Agreement, together with the agreements 
referred to in Sections 2.3 and 4, constitutes the entire agreement between 
the parties and supersedes all prior agreements and understandings, whether 
written or oral, relating to the subject matter of this Agreement.

  
  9.  Amendment.  This Agreement may be amended or modified only by a 
written instrument executed by both the Company and the Employee.

 
 10.  Governing Law.  This Agreement shall be construed, interpreted and 
enforced in accordance with the laws of the State of Rhode Island.

  
 11.  Successors and Assigns.  This Agreement shall be binding upon and 
inure to the benefit of both parties and their respective successors and 
assigns, including any corporation with which or into which the Company may 
be merged or which may succeed to its assets or business, provided, 
however, that the obligations of the Employee are personal and shall not be 
assigned by him.  Notwithstanding the foregoing, the Company may, with the 
Employee's consent, assign an appropriate portion of its obligations 
hereunder to one or more of its foreign subsidiaries.




 12.  Miscellaneous.
  
   12.1  No delay or omission by the Company or the Employee in exercising 
any right under this Agreement shall operate as a waiver of that or any 
other right.  A waiver or consent given by the Company or the Employee on 
any one occasion shall be effective only in that instance and shall not be 
construed as a bar or waiver of any right on any other occasion.

   12.2  The Company may withhold from any amounts payable under this 
Agreement such Federal, state, local or foreign taxes as shall be required 
to be withheld pursuant to any applicable law or regulation.

   12.3  The captions of the sections of this Agreement are for convenience 
of reference only and in no way define, limit or affect the scope or 
substance of any section of this Agreement.
  
   12.4  In case any provision of this Agreement shall be invalid, illegal 
or otherwise unenforceable, the validity, legality and enforceability of 
the remaining provisions shall in no way be affected or impaired thereby.

  

  IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of 
the day and year set forth above. 

                            HASBRO, INC.



                            By: /s/ Alan G. Hassenfeld
                               --------------------------------

                            Title: Chairman and CEO
                                  -----------------------------



                            EMPLOYEE

                             /s/ Harold P. Gordon
                            -----------------------------------
                            Harold P. Gordon



                                                          EXHIBIT 10(bb)

             SEVERANCE AND SETTLEMENT AGREEMENT AND RELEASE


     AGREEMENT made as of the 20th day of December, 1995, by and between 
Hasbro, Inc. (the "Company") and Dan D. Owen ("the Employee").

     WHEREAS, the parties wish to establish the terms of the Employee's 
severance arrangement and to provide severance compensation to the Employee 
in consideration for restricting his right to compete with the Company;

     NOW, THEREFORE, in consideration of the promises and conditions set 
forth herein, the sufficiency of which is hereby acknowledged, the Company 
and the Employee agree as follows:

      1.  Monetary Consideration.  In the event of the involuntary 
termination without cause of the Employee's employment by the Company or 
the Employee's constructive termination, the Company agrees to continue to 
pay the Employee an amount equal to the equivalent of two years' base 
salary in effect on the date of termination, plus any applicable bonuses, 
less all applicable state and federal taxes as severance pay ("severance 
pay").  The severance pay will be paid to the Employee in equal periodic 
payments which correspond to the payment periods then in effect at the time 
of his termination. In addition to severance pay, in the event of any such 
termination, the Employee will also receive for the period of one year, in 
accordance with the Company's policies then in effect, (a) use of a leased 
car and (b) health insurance.  In addition, the Employee shall have the 
right to exercise all stock options for the Company's stock in accordance 
with the terms of the applicable stock option plans.  In the event the 
Employee obtains employment during the first year following his 
termination, his use of a leased car and health insurance shall immediately 
terminate.
  
          A termination shall be deemed to be "for cause" if based upon a 
good faith finding by the Company of a material failure of the Employee to 
perform his assigned duties for the Company, dishonesty, gross negligence 
or misconduct.  For the purposes of this Agreement, a constructive 
termination of the Employee's employment shall occur if the Employee 
terminates employment within one year after the occurrence of any of the 
following without the explicit written consent of the Employee: 
(a) substantial diminution of responsibilities or compensation or (b) a 
change in work location beyond a 100 mile radius from the Employee's 
current location of employment.  In the event the Employee's employment 
terminates due to death, the Employee or his estate shall receive an amount 
equivalent to four months' salary and any applicable bonus, on a prorated 
basis, less all applicable state and federal taxes, as severance pay.
  
          In the event the Employee's employment is terminated by either 
the Company or the Employee due to disability, the Employee shall be 
entitled to receive severance pay in the same amount, on the same terms and 
paid on the same basis, as if he had been involuntarily terminated without 
cause; provided, however, that the amount of the Employee's severance pay 
shall be reduced by any amounts he is eligible to receive under the 
Company's long-term disability plan or any other similar insurance plans of 
the Company in which the Employee participates.  As used in this Agreement, 
the term disability shall mean the inability of the Employee to perform his 
assigned duties, due to a physical or mental disability, for a period of 
120 days, whether or not consecutive, during any 360-day period. A 
determination of disability shall be made by a physician satisfactory to 
both the Employee and the Company, provided that if the Employee and the 
Company do not agree on a physician, the Employee and the Company shall 
each select a physician and these two together shall select a third 
physician, whose determination as to disability shall be binding on all 
parties.  In the event the Employee is terminated without cause or is 
constructively terminated, the Company shall be obligated to pay what would 
otherwise be the Employee's obligation to make payments for medical 
insurance under the Consolidated Omnibus Budget Reconciliation Act of 1985 
(COBRA).
 
      2.  Release.  Immediately following his termination without cause or 
constructive termination, the Employee agrees to sign a release and 
covenant not to sue (the "Release") in the form appended hereto as 
Exhibit A or in such other form as may be requested by the Company.  The 
Company shall not be obligated to make any payments pursuant to paragraph 1 
of this agreement unless and until it receives a release in a form 
satisfactory to the Company.  The other provisions of this Agreement, 
including but not limited to paragraphs 3 and 4, shall be in force and 
effect even if the Employee does not sign the Release and covenant not to 
sue as required by this paragraph.
  
      3.  Non-Compete.
  
        (a)  During the period of the severance agreement, the Employee 
will not directly or indirectly:

           (i)  as an individual proprietor, partner, stockholder, officer, 
employee, director, joint venturer, investor, lender, or in any other 
capacity whatsoever (other than as the holder of not more than one percent 
(1%) of the total outstanding stock of a publicly held company), engage in 
directly or indirectly the marketing, distribution or sale of toys, or any 
enterprise whose business, in whole or in substantial part, is the 
development, manufacture or sale of toys in competition with Hasbro, Inc. 
or any of its subsidiaries or affiliates; or

          (ii)  recruit, solicit or induce, or attempt to induce, any 
employee or employees of the Company to terminate their employment with, or 
otherwise cease their relationship with, the Company; or

         (iii)  solicit, divert or take away, or attempt to divert or to 
take away, the business or patronage of any of the clients, customers or 
accounts, or active prospects, customers or accounts, of the Company which 
were contacted, solicited or served by the Employee while employed by the 
Company.

        (b)  If any restriction set forth in this Section is found by any 
court of competent jurisdiction to be unenforceable because it extends for 
too long a period of time or over too great a range of activities or in too 
broad a geographic area, it shall be interpreted to extend only over the 
maximum period of time, range of activities or geographic area as to which 
it may be enforceable.

        (c)  The restrictions contained in this Section are necessary for 
the protection of the business and goodwill of the Company and are 
considered by the Employee to be reasonable for such purpose.  The Employee 
agrees that any material breach of this Section will cause the Company 
substantial and irrevocable damage and therefore, in the event of any such 
breach, in addition to such other remedies which may be available, the 
Company shall have the right to seek specific performance and injunctive 
relief.

      4.  Proprietary Information.
  
        (a)  Employee agrees that all information and know-how, whether or 
not in writing, of a private, secret or confidential nature concerning the 
Company's business or financial affairs (collectively, "Proprietary 
Information") is and shall be the exclusive property of the Company.  By 
way of illustration, but not limitation, Proprietary Information may 
include inventions, products, processes, methods, techniques, formulas, 
compositions, compounds, projects, developments, plans, research data, 
clinical data, financial data, personnel data, computer programs, and 
customer and supplier lists.  Employee will not disclose any Proprietary 
Information to others outside the Company or use the same for any 
unauthorized purposes without written approval by an officer of the 
Company, either during or after his employment, unless and until such 
Proprietary Information has become public knowledge without fault by the 
Employee.

        (b)  Employee agrees that all files, letters, memoranda, reports, 
records, data, sketches, drawings, laboratory notebooks, program listings, 
or other written, photographic, or other tangible material containing 
Proprietary Information, whether created by the Employee or others, which 
shall come into his custody or possession, shall be and are the exclusive 
property of the Company to be used by the Employee only in the performance 
of his duties for the Company.

        (c)  Employee agrees that his obligation not to disclose or use 
information, know-how and records of the types set forth in paragraphs (a) 
and (b) above, also extends to such types of information, know-how, records 
and tangible property of customers of the Company or suppliers to the 
Company or other third parties who may have disclosed or entrusted the same 
to the Company or to the Employee in the course of the Company's business.
  
      5.  No Reinstatement.  The Employee understands and agrees that, as a 
condition for payment to him of the above-described sums, he shall not be 
entitled to any employment with the Company or with any of its corporate 
affiliates at any time in the future, and that he will not apply for 
employment with the Company or with any of its corporate affiliates unless 
the Company requests in writing that he apply for such employment.
 
      6.  Nature of Agreement.  The Employee understands and agrees that 
this Agreement is a severance and settlement agreement and does not 
constitute an admission of liability or wrongdoing on the part of the 
Company.

      7.  Amendment.  This Agreement shall be binding upon the parties and 
may not be abandoned, supplemented, changed or modified in any manner, 
orally or otherwise, except by an instrument in writing of concurrent or 
subsequent date signed by a duly authorized representative of the parties 
hereto.  This Agreement is binding upon and shall inure to the benefit of 
the parties and their respective agents, assigns, heirs, executors, 
successors and administrators.
    
      8.  Validity.  Should any provision of this Agreement be declared or 
be determined by any court of competent jurisdiction to be illegal or 
invalid, the validity of the remaining parts, terms, or provisions shall 
not be affected thereby and said illegal and invalid part, term or 
provision shall be deemed not to be a part of this Agreement.

      9.  Confidentiality.  The Employee understands and agrees that the 
terms and contents of this Agreement, and the contents of the negotiations 
and discussions resulting in this Agreement, shall be maintained as 
confidential by the Employee, his agents and representatives, and the 
dispute resolved by this Agreement shall also remain confidential, and none 
of the above shall be disclosed except to the extent required by federal or 
state law or as otherwise agreed to in writing by the authorized agent of 
each party.

     10.  Entire Agreement.  This Agreement contains and constitutes the 
entire understanding and agreement between the parties hereto with respect 
to the severance and settlement and cancels all previous oral and written 
negotiations, agreements, commitments, and writings in connection 
therewith.

     11.  References.  In the event of any termination of the Employee's 
employment, for any reason whatsoever, the Company will respond to all 
inquiries for recommendations, references, or other information about the 
Employee with the specific dates of his employ, position, title, and 
responsibilities, and will provide no evaluation, assessment, reference, or 
other information without the prior written consent of the Employee.
  
     12.  Applicable Law.  This Agreement shall be governed by the laws of 
the State of Rhode Island.
  
     13.  Acknowledgments.  The Employee acknowledges that he has been 
given twenty-one (21) days to consider this Agreement and that the Company 
advised him to consult with an attorney of his own choosing prior to 
signing this Agreement.  The Employee may revoke this Agreement for a 
period of seven (7) days after the execution of this Agreement, and the 
Agreement shall not be effective or enforceable until the expiration of 
this seven (7) day revocation period.
  
     14.  Voluntary Assent.  The Employee affirms that no other promises or 
agreements of any kind have been made to or with him by any person or 
entity whatsoever to cause him to sign this Agreement, and that he fully 
understands the meaning and intent of this Agreement.  The Employee states 
and represents that he has had an opportunity to fully discuss and review 
the terms of this Agreement with an attorney.  The Employee further states 
and represents that he has carefully read this Agreement, understands the 
contents herein, freely and voluntarily assents to all of the terms and 
conditions hereof, and signs his name of his own free act.

     IN WITNESS WHEREOF, all parties have set their hand and seal to this 
Agreement as of the date written above.


By: /s/ Dan D. Owen                      Date: December 14, 1995
   -------------------------


By: /s/ Alfred J. Verrecchia             Date: December 20, 1995
   -------------------------



                               Exhibit A

     Release.  The Employee hereby fully, forever, irrevocably and 
unconditionally releases, remises and discharges the Company, its officers, 
directors, stockholders, corporate affiliates, agents and employees from 
any and all claims, charges, complaints, demands, actions, causes of 
action, suits, rights, debts, sums of money, costs, accounts, reckonings, 
covenants, contracts, agreements, promises, doings, omissions, damages, 
executions, obligations, liabilities, and expenses (including attorneys' 
fees and costs), of every kind and nature which he ever had or now has 
against the Company, its officers, directors, stockholders, corporate 
affiliates, agents and employees, including, but not limited to, all claims 
arising out of his employment, all employment discrimination claims under 
Title VII of the Civil Rights Act of 1964, 42 U.S.C. Section 2000e et seq., 
the Age Discrimination in Employment Act, 29 U.S.C. Section 621 et seq., 
and M.G.L. c.151B, Section 1 et seq., the Americans With Disabilities Act, 
29 U.S.C. Section 706 et seq., damages arising out of all employment 
discrimination claims, wrongful discharge claims or other statutory or 
common law claims and damages.  This paragraph shall not release the 
Employee's right to enforce the terms of the Agreement by and between 
Hasbro, Inc. and Dan D. Owen dated December 20, 1995.


     Covenant Not To Sue.  The Employee further represents and warrants 
that he has not filed any complaints, charges, or claims for relief against 
the Company, its officers, directors, stockholders, corporate affiliates, 
agents or employees with any local, state or federal court or 
administrative agency which currently are outstanding.  If he has done so, 
he will forthwith dismiss all such complaints, charges, or claims for 
relief with prejudice.  The Employee further agrees and covenants not to 
bring any complaints, charges or claims against the Company, its officers, 
directors, stockholders, corporate affiliates, agents or employees with 
respect to any matters arising out of his employment with or termination by 
the Company.  This paragraph shall not release the Employee's right to 
enforce the terms of the Agreement by and between Hasbro, Inc. and Dan D. 
Owen dated December 20, 1995.


By:                                      Date: 
   -------------------------			



                                                      March 28, 1996



Hasbro, Inc.
1027 Newport Avenue
Pawtucket, RI  02862

Attention    Alfred J. Verrecchia
             Chief Operating Officer
             Domestic Toy Operations


Dear Al:

I refer to my employment agreement (the "Change of Control Agreement"), 
dated as of August 3, 1995 and my Severance and Settlement Agreement and 
Release dated as of December 20, 1995 (the "Severance Agreement"). This 
will confirm that upon the "Effective Date" of the Change of Control 
Agreement, as defined in the Change of Control Agreement, the Change of 
Control Agreement shall supersede my Severance Agreement and the Severance 
Agreement shall, as of the Effective Date, no longer be in effect.

Very truly yours,



 /s/ Dan D. Owen
- - ----------------
Dan D. Owen


ACCEPTED AND AGREED:

HASBRO, INC.


By: /s/ Alfred J. Verrecchia
   -------------------------


                                                                  EXHIBIT 11
                           HASBRO, INC. AND SUBSIDIARIES

                         Computation of Earnings Per Share

              (Thousands of Dollars and Shares Except Per Share Data)


                                1995             1994             1993     
                           ---------------  ---------------  ---------------
                                    Fully            Fully            Fully 
                           Primary Diluted  Primary Diluted  Primary Diluted
                           ------- -------  ------- -------  ------- -------
Net earnings before 
 cumulative effect of
 change in accounting
 principles               $155,571 155,571  179,315 179,315  200,004 200,004
Interest and amortization
 on convertible notes,
 net of taxes                    -   5,763        -   5,764        -   5,745
                           ------- -------  ------- -------  ------- -------
Net earnings before
 cumulative effect of
 change in accounting
 principles applicable
 to common shares          155,571 161,334  179,315 185,079  200,004 205,749
Cumulative effect of
 change in accounting
 principles                      -       -   (4,282) (4,282)       -       -
                           ------- -------  ------- -------  ------- -------
Net earnings applicable
 to common shares         $155,571 161,334  175,033 180,797  200,004 205,749
                           ======= =======  ======= =======  ======= =======

Weighted average number
 of shares outstanding:
  Outstanding at
   beginning of period      87,528  87,528   87,795  87,795   87,176  87,176
  Exercise of stock
   options and warrants:
    Actual                     204     204      305     305      304     304
    Assumed                    577     664    1,529   1,529    2,551   2,647
  Assumed conversion
   of convertible notes          -   5,114        -   5,114        -   5,114
  Purchase of common stock     (56)    (56)    (298)   (298)       -       -
                           ------- -------  ------- -------  ------- -------
    Total                   88,253  93,454   89,331  94,445   90,031  95,241
                           ======= =======  ======= =======  ======= =======

Per common share:
 Earnings before 
  cumulative effect of    
  change in accounting
  principles              $   1.76    1.73     2.01    1.96     2.22    2.16
 Cumulative effect of
  change in accounting
  principles                     -       -     (.05)   (.05)       -       -
                           ------- -------  ------- -------  ------- -------
Net earnings              $   1.76    1.73     1.96    1.91     2.22    2.16
                           ======= =======  ======= =======  ======= ======









                                                                 EXHIBIT 12
                           HASBRO, INC. AND SUBSIDIARIES

                 Computation of Ratio of Earnings to Fixed Charges
                           Fiscal Years Ended in December

                               (Thousands of Dollars)


                               1995      1994      1993      1992      1991
                               ----      ----      ----      ----      ----

Earnings available for
 fixed charges:
  Net earnings              $155,571   175,033   200,004   179,164    81,654
  Add:
   Cumulative effect of
    change in accounting
    principles                     -     4,282         -         -         -
   Fixed charges              52,422    44,280    42,839    48,050    52,801
   Taxes on income            96,979   112,254   125,206   113,212    63,897
                             -------   -------   -------   -------   -------
    Total                   $304,972   335,849   368,049   340,426   198,352
                             =======   =======   =======   =======   =======

Fixed charges:
  Interest on long-term
   debt                     $  9,267    11,179    10,178    16,932    22,913
  Other interest charges      28,321    19,610    19,636    18,959    19,417
  Amortization of debt
   expense                       339       429       386       623       267
  Rental expense representa-
   tive of interest factor    14,495    13,062    12,639    11,536    10,204
                             -------   -------   -------   -------   -------
    Total                   $ 52,422    44,280    42,839    48,050    52,801
                             =======   =======   =======   =======   =======

Ratio of earnings to fixed
 charges                        5.82      7.58      8.59      7.08      3.76
                             =======   =======   =======   =======   =======



                                                                EXHIBIT 13
                           HASBRO, INC. AND SUBSIDIARIES

                         Selected Information Contained in
                           Annual Report to Shareholders

                       for the Year Ended December 31, 1995


MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
- - -------------------------------------------------------------------------
The Company's Common Stock, Par Value $.50 per share (the "Common Stock"), 
is traded on the American and London Stock Exchanges. The following table 
sets forth the high and low sales prices as reported on the Composite Tape 
of the American Stock Exchange and the cash dividends declared per share of 
Common Stock for the periods listed.

                             Sales Prices
                           ----------------            Cash Dividends
Period                     High         Low               Declared
- - ------                     ----         ---            --------------

  1994 
    1st Quarter           $36 5/8      33 3/8               $.07
    2nd Quarter            36 1/8      28 1/8                .07
    3rd Quarter            32 1/8      28 1/8                .07
    4th Quarter            33 1/2      27 7/8                .07

  1995 
    1st Quarter           $33 7/8      28 3/8               $.08
    2nd Quarter            35 1/4      31 3/8                .08
    3rd Quarter            33 1/2      29 3/4                .08
    4th Quarter            32 5/8      28 1/2                .08

The approximate number of holders of record of the Company's Common Stock as 
of March 1, 1996 was 5,000.

  Dividends
  ---------

Declaration of dividends is at the discretion of the Company's Board of 
Directors and will depend upon the earnings, financial condition of the 
Company and such other factors as the Board of Directors deems appropriate. 
Payment of dividends is further subject to restrictions contained in 
agreements relating to the Company's outstanding long-term debt. At December 
31, 1995, under the most restrictive agreement the full amount of retained 
earnings is free of restrictions.

On February 16, 1996 the Company's Board of Directors declared a quarterly 
cash dividend on the Company's Common Stock of $.10 per share payable on May 
17, 1996 to holders of record on May 3, 1996.




SELECTED FINANCIAL DATA
- - -----------------------
  (Thousands of Dollars and Shares Except per share Data and Ratios)

                                           Fiscal Year
                         ------------------------------------------------
                         1995       1994       1993       1992       1991
                         ----       ----       ----       ----       ----
Statement of
 Earnings Data:

  Net revenues       $2,858,210  2,670,262  2,747,176  2,541,055  2,141,096
  Net earnings
   before cumulative
   effect of change
   in accounting
   principles        $  155,571    179,315    200,004    179,164     81,654
  Net earnings       $  155,571    175,033    200,004    179,164     81,654

Per Common Share
 Data:

  Net earnings
   before cumulative
   effect of change
   in accounting
   principles        $     1.76       2.01       2.22       2.01        .94
  Net earnings       $     1.76       1.96       2.22       2.01        .94
  Cash dividends
   declared          $      .32        .28        .24        .20        .16

Balance Sheet Data:

  Total assets       $2,616,388  2,378,375  2,293,018  2,082,766  1,950,127
  Long-term debt     $  149,991    150,000    200,510    206,189    380,304

Ratio of Earnings
 to Fixed Charges (1)      5.82       7.58       8.59       7.08       3.76
 
Weighted Average
 Number of Common
 Shares                  88,253     89,331     90,031     89,086     86,983

  (1)  For purposes of calculating the ratio of earnings to fixed charges,
       fixed charges include interest, amortization of debt expense and
       one-third of rentals, and earnings available for fixed charges
       represent earnings before fixed charges and income taxes.



MANAGEMENT'S REVIEW
- - -------------------
Summary
- - -------
A percentage analysis of results of operations follows:

                                                1995       1994       1993
                                                ----       ----       ----

Net revenues                                   100.0%     100.0%     100.0%
Cost of sales                                   43.3       43.5       43.0
                                               -----      -----      -----
Gross profit                                    56.7       56.5       57.0
Amortization                                     1.4        1.4        1.3
Royalties, research and development             10.7       10.2       10.2
Discontinued development project                 1.1          -          -
Advertising                                     14.6       14.9       14.0
Selling, distribution and administration        19.4       18.5       18.1
Restructuring                                      -         .5         .6
Interest expense                                 1.3        1.1        1.1
Other income, net                                (.6)      (1.0)       (.1)
                                               -----      -----      -----
Earnings before income taxes and cumulative
 effect of change in accounting principles       8.8       10.9       11.8
Income taxes                                     3.4        4.2        4.5
                                               -----      -----      -----
Earnings before cumulative effect of change
 in accounting principles                        5.4        6.7        7.3
Cumulative effect of change in accounting
 principles                                        -        (.1)         -
                                               -----      -----      -----
Net earnings                                     5.4%       6.6%       7.3%
                                               =====      =====      =====

(Thousands of Dollars Except Share Data)

Results of Operations
- - ---------------------
Net revenues for 1995 were $2,858,210 compared to $2,670,262 and $2,747,176 
for 1994 and 1993, respectively. Within the United States, the games group 
enjoyed another year of record revenues, up almost 15% over 1994. Their 
classics, such as Monopoly(R) and Scrabble(R) continued to show their 
staying power while new products, including Lucky Ducks(TM) and Chicken 
Limbo(TM) received very favorable consumer acceptance. During 1995, the 
Company introduced its first interactive game, a CD-ROM version of Monopoly, 
which had an excellent sell-through. Within the toy group, boys' toys were 
led by the Batman(R) and Star Wars(R) action figures. Radio-controlled 
vehicles, the 9.6 volt version of Ricochet(TM) in its second year and its 
new 6.0 volt version, also performed well. Activities, with its perennial 
favorites such as Play Doh(R) and Easy Bake(R) Oven, had a good year. The 
girls' area, however, proved to be the Company's biggest disappointment, 
experiencing a significant decline in revenues from those of the prior year. 
In the infant and preschool arena, the newly introduced Playskool(R) 
Playstore had a good first year as did Cool Tools(TM), now in its second 
year. The Company's growth in the international marketplace approximated 13% 
in 1995 following approximately 10% in 1994. European growth was led by the 
U.K., benefiting from the late 1994 acquisition of the Games Division of 
John Waddington PLC, France and new operations in Scandinavia, all partially 
offset by a difficult year in Germany. Elsewhere, the Asian units, Canada 
and Mexico also showed growth in local currency. The impact of the continued 
weakening of the Mexican currency was such, however, that, when translated 
into U.S. dollars, Mexican revenues were significantly less than those of a 
year ago. In the aggregate, however, changed foreign currency rates had a 
positive impact of approximately $30,000 in 1995 and $19,000 in 1994. Lower 
consumer demand for two lines of licensed products during 1994, Barney(TM) 
and Jurassic Park(TM), which provided approximately $220,000 of revenues 
during 1993, was the major contributor to the Company's decrease in revenues 
between 1993 and 1994, with these items contributing less than $50,000 of 
revenues in 1994.

The Company's gross profit margin increased slightly to 56.7% from 56.5% in 
1994 which had decreased from 57.0% in 1993. The improvement in 1995 results 
from a combination of factors including a more favorable mix of products 
sold, the initial efficiencies from recent plant consolidations and the 
effect of GATT, all partially offset by increased material costs, 
specifically paper board and plastic resin.

Amortization expense, which includes amortization of both property rights 
and cost in excess of net assets acquired, of $38,471 compares with $36,903 
in 1994 and $35,366 in 1993. These increases were attributable to the 
acquisitions during the respective years.

Expenditures for royalties, research and development increased to $304,704 
from $273,039 in 1994, while in 1993 they were $280,571. Included in these 
amounts are expenditures for research and development of $148,057 in 1995, 
$135,406 in 1994 and $125,566 in 1993. As percentages of net revenues, 
research and development was 5.2% in 1995, up marginally from 5.1% in 1994 
and 4.6% in 1993. The increase in 1995 results from the Company's expanded 
product line, including its interactive CD-ROM games, partially offset by 
the decrease in costs associated with the now discontinued efforts to 
develop a mass-market virtual reality game system (see below). The increased 
percentage in 1994 was largely attributable to this game system. The 
increased royalties in 1995, both in amount and as a percentage of net 
revenues, were primarily attributable to the higher proportion of the 
Company's revenues arising from licensed products. The 1994 decrease from 
1993 was largely due to the previously mentioned Barney and Jurassic Park 
products.

During the second quarter of 1995, the Company discontinued its efforts, 
begun in 1992, related to the development of a mass-market virtual reality 
game system. These efforts produced such a game system, but at a price 
judged to be too expensive for the mass-market. The impact of this decision 
on the quarter was a charge of $31,100, the estimated costs associated with 
such action. Approximately half of the charge resulted from the expensing of 
software development costs related to both the operating system and games 
for the system. These costs were previously capitalized under the provisions 
of Statement of Financial Accounting Standards No. 86. The remaining amount 
represented provisions for costs associated with discontinuing this project, 
including the termination of contractual agreements relating to the 
development of the system and games, the write-off of certain fixed assets 
and various other cancellation/termination costs.



During 1995, selling, distribution and administration costs increased to 
19.4% of revenues from 18.5% in 1994 and 18.1% in 1993. The 1995 increase 
resulted from investment spending in certain newly organized and acquired 
operations, an overall rise in the Company's costs associated with 
distributing its products and the impact of general increases in expense 
levels, including costs associated with the 53rd week of operations included 
in the current fiscal year. 

During 1994, the Company completed a restructuring of its Domestic Toy 
group, merging its Hasbro Toy, Playskool, Playskool Baby, Kenner and Kid 
Dimension units into one organization, the Hasbro Toy Group, and also 
announced a consolidation of its United States manufacturing facilities. To 
provide for these and other immaterial restructuring costs, the Company 
recorded a $12,500 pretax charge during the third quarter. During the fourth 
quarter of 1993, the Company recorded a $15,500 charge related to the 
planned closure of its Netherlands manufacturing facility and other non-
recurring reorganization expenses classified as restructuring charges. The 
amounts in both years include facility costs, severance and other related 
costs.

Interest expense was $37,588 during 1995 compared to $30,789 during 1994 and 
$29,814 in 1993. The increase during the current year reflected the impact 
of higher interest rates and the Company's increased use of funds for 
acquisitions during the latter part of 1994 and in 1995. The increase in 
1994 from 1993 reflected the effect of increased interest rates partially 
offset by the availability of funds generated from operations during 1993.

Other income of $16,566 in 1995 compares with $26,681 and $3,836 in 1994 and 
1993, respectively. During 1994, the Company disposed of its minority 
investments in J.W. Spear & Sons PLC and Virgin Interactive Entertainment 
plc, realizing an aggregate pretax gain of approximately $23,000. Absent the 
impact of this gain, other income in 1995 increased approximately $13,000, 
largely the result of increased earnings from available funds. These funds, 
principally in the international units, are invested on a short-term basis 
locally.

Liquidity and Capital Resources
- - -------------------------------
The Company continued to have a strong and highly liquid balance sheet with 
cash and cash equivalents of $161,030 at December 31, 1995. Cash and cash 
equivalents were  $137,028 and $186,254 at December 25, 1994 and December 
26, 1993, respectively.

During 1995, the Company generated $227,400 of net cash from its operating 
activities compared with $283,785 in 1994 and $217,237 in 1993. Included in 
this amount in 1995 was a net utilization of $67,117 for changes in 
operating assets and liabilities, primarily accounts receivable and 
inventories. The Company's accounts receivable were approximately 10% 
greater in 1995 than in 1994, reflecting both the increased level of fourth 
quarter sales, significant portions of which did not become due until after 
the end of the Company's fiscal year, and the impact of its new operations. 
Inventories, up more than 25%, also reflected the impact of new operations 
and expanded product lines as well as a planned increase to allow the 
Company to provide faster and more complete shipment of customer orders. 
Partially offsetting these utilizations was the increase in trade payables 
and other accrued liabilities reflecting the Company's increased and 
expanded levels of operations. The net change in operating assets and 
liabilities provided a relatively small amount of cash to the Company in 
1994 while in 1993 utilized $80,594, principally due to higher receivables 
resulting from the increased fourth quarter sales.

Cash flows from investing activities were a net utilization of funds during 
all three reported years; $209,331, $244,178 and $126,001 in 1995, 1994 and 
1993, respectively. During each of the three years, the Company expended an 
average of approximately $100,000 in additions to its property, plant and 
equipment. Of these amounts, 56% in 1995, 43% in 1994 and 44% in 1993 were 
for purchases of tools, dies and molds related to the Company's products. 
During those three years, depreciation and amortization expenses were 
$91,437, $85,368 and $65,282, respectively. In 1995, the Company purchased 
certain products, primarily the Super Soaker(TM) line, and other assets from 
the Larami Group of companies for $88,135 and made several other smaller 
investments. During 1994, the Company purchased certain game and puzzle 
assets of Western Publishing Company, Inc. and the Games Division of John 
Waddington PLC for an aggregate purchase price of $176,194 and made several 
other investments.  During 1993 the Company made several small acquisitions 
and investments, none of which were material. The $59,322 of proceeds from 
sale of investments in 1994 relates to the transactions previously 
discussed.

As part of the traditional marketing strategies of the toy industry, many 
sales made early in the year are not due for payment until the fourth 
quarter or early in the first quarter of the subsequent year, thus making it 
necessary for the Company to borrow significant amounts pending these 
collections. During the year the Company borrowed through the issuance of 
commercial paper and short-term lines of credit to fund its seasonal working 
capital requirements in excess of funds available from operations. During 
1996, the Company expects to fund these needs in a similar manner and 
believes that the funds available to it are adequate to meet its needs. At 
March 3, 1996, the Company's unused committed and uncommitted lines of 
credit, including a $440,000 revolving credit agreement, were in excess of 
$1,300,000.

During 1995, net financing activities provided a small amount of funds to 
the Company while during 1994 and 1993 they resulted in a larger utilization 
of funds. During 1995, the Company met its seasonal working capital 
requirements through short-term borrowings as in prior years. Unlike prior 
years, however, significant amounts were obtained through borrowings with 
maturities of three to nine months. During the year, the Company also 
repurchased more than $15,000 of its common stock. In 1994, the Company 
repaid more than $53,000 of long-term debt, including the early redemption 
of its $50,000 subordinated variable rate notes due in 1995. Several equity 
transactions also required the utilization of funds during 1994. These 
included the repurchase of more than $26,000 of the Company's common stock 
on the open market and approximately $16,000 in payments to exercising 
warrantholders in lieu of issuing shares of common stock.

Under prior authorizations of the Board of Directors (the Board) and the 
Executive Committee of the Board, the Company repurchased 496,400 shares of 
its common stock during 1995 and may repurchase up to an additional 
6,067,700 shares. The Company anticipates that it will continue such 
purchases in the future when it deems conditions to be favorable. The shares 
acquired under these programs are being used for corporate purposes 
including issuance upon the exercise of stock options.



Foreign Currency Activity
- - -------------------------
The Company manages its foreign exchange exposure in various ways including 
forward exchange contracts and the netting of foreign exchange exposure. In 
addition, where possible, the Company minimizes its foreign asset exposure 
by borrowing in foreign currencies. Its policy is not to enter into 
derivative financial instruments for speculative purposes. It does, however, 
enter into certain foreign currency forward exchange contracts to protect 
itself from adverse currency rate fluctuations on identifiable foreign 
currency commitments, primarily for future purchases of inventory. Such 
contracts are denominated in currencies of major industrial countries and 
entered into with creditworthy banks for terms of not more than twelve 
months. At both December 31, 1995 and December 25, 1994, outstanding 
contracts related to purchases of either U.S. dollars or Hong Kong dollars. 
The Company does not anticipate any material adverse impact on its results 
of operations or financial position from these contracts. 

Cumulative translation adjustments increased to $23,450 at December 31, 1995 
from $14,526 at December 25, 1994. This increase was due to the relationship 
of the U.S. dollar relative to currencies in other countries in which the 
Company operates.

The Economy and Inflation 
- - -------------------------
The Company continued to experience a difficult economic environment 
throughout much of the world during 1995. The principal market for the 
Company's products is the retail sector where certain customers have 
experienced economic difficulty. The Company closely monitors the credit 
worthiness of its customers and adjusts credit policies and limits as it 
deems appropriate.

The effect of inflation on the Company's operations during 1995 was not 
significant and the Company will continue its policy of monitoring costs and 
adjusting prices accordingly.
 
Other Information
- - -----------------
During the fourth quarter of 1993, the Company recorded a restructuring 
charge of $15,500, primarily relating to the planned closure of the 
Company's manufacturing facility in The Netherlands. The Company had 
initially planned to cease production at this facility during the second 
quarter of 1994 but was unable to do so. The actions necessary to comply 
with local regulations relating to such a closure took longer than 
anticipated and the Company did not cease production at this facility until 
the first quarter of 1995. A majority of the liability established for this 
closure has now been satisfied and the Company has begun to experience the 
positive results from this action including both the elimination of costs 
associated with the previously existing excess production capacity and the 
transfer of production to lower-cost manufacturing facilities. The remaining 
amount provided in 1993 related to several items, none of which were 
significant, either in cost or anticipated benefits. All of the liabilities 
established for such items have been satisfied and the expected benefits are 
being obtained.



During the third quarter of 1994 the Company recorded a restructuring charge 
of $12,500, primarily to cover costs associated with the restructuring of 
certain of its domestic operations. Included in such amount was a provision 
of approximately $4,400 for the costs associated with the termination of 
approximately 100 management employees. Substantially all of these employees 
have been terminated and a majority of the liability has been satisfied. 
Also part of this charge was a provision of approximately $3,400 for the 
costs associated with the termination of approximately 485 domestic 
manufacturing employees. Substantially all of these employees have also been 
terminated and a majority of the liability has been satisfied. The Company 
believes that the reorganized units are operating more efficiently and thus 
the anticipated savings, although impractical to quantify, are being 
experienced.

The Company's revenue pattern continues to show the second half of the year 
more significant to its overall business and within that half, the fourth 
quarter most prominent. The Company believes that this will continue in 
1996.

The Company is not aware of any material amounts of potential exposure 
relating to environmental matters and does not believe its compliance costs 
or liabilities to be material to its operating results or financial 
position.

On October 23, 1995, The Financial Accounting Standards Board issued 
Statement of Financial Accounting Standards No. 123, Accounting for Stock-
Based Compensation (SFAS 123). SFAS 123 encourages, but does not require, 
companies to adopt a new accounting method, recording the estimated fair 
value of employee stock options as compensation expense. If such new method 
is not adopted, proforma disclosure must be provided in a note to the 
financial statements. As the Company plans to provide the required proforma 
disclosure only, the adoption of SFAS 123 in 1996 will not have an impact on 
either its operating results or financial condition. 

During 1996, the Company will also adopt Statement of Financial Accounting 
Standards No. 121, Accounting for Long-Lived Assets and for Long-Lived 
Assets to Be Disposed Of (SFAS 121). The Company does not believe that the 
adoption of SFAS 121 will have a material impact on either its operating 
results or financial condition.

On February 19, 1996, the Company announced a 25% increase in its quarterly 
cash dividend from that previously in effect. The first dividend at the 
increased rate of $.10 per share is payable on May 17, 1996 to shareholders 
of record on May 3, 1996.


FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
- - -------------------------------------------
See attached pages.





                        INDEPENDENT AUDITORS' REPORT


The Board of Directors and Shareholders
Hasbro, Inc.:


        We have audited the accompanying consolidated balance sheets of 
Hasbro, Inc. and subsidiaries as of December 31, 1995 and December 25, 1994 
and the related consolidated statements of earnings, shareholders' equity 
and cash flows for each of the fiscal years in the three-year period ended 
December 31, 1995. These consolidated financial statements are the 
responsibility of the Company's management. Our responsibility is to express 
an opinion on these consolidated financial statements based on our audits.

        We conducted our audits in accordance with generally accepted 
auditing standards. Those standards require that we plan and perform the 
audit to obtain reasonable assurance about whether the financial statements 
are free of material misstatement. An audit includes examining, on a test 
basis, evidence supporting the amounts and disclosures in the financial 
statements. An audit also includes assessing the accounting principles used 
and significant estimates made by management, as well as evaluating the 
overall financial statement presentation. We believe that our audits provide 
a reasonable basis for our opinion.

        In our opinion, the consolidated financial statements referred to 
above present fairly, in all material respects, the financial position of 
Hasbro, Inc. and subsidiaries as of December 31, 1995 and December 25, 1994 
and the results of their operations and their cash flows for each of the 
fiscal years in the three-year period ended December 31, 1995 in conformity 
with generally accepted accounting principles.




/s/ KPMG Peat Marwick LLP                                                    



Providence, Rhode Island

February 7, 1996                                                            



                          HASBRO, INC. AND SUBSIDIARIES

                           Consolidated Balance Sheets
                     December 31, 1995 and December 25, 1994

                    (Thousands of Dollars Except Share Data)


                          Assets                         1995       1994
                          ------                         ----       ----

Current assets 
  Cash and cash equivalents                          $  161,030    137,028
  Accounts receivable, less allowance for
   doubtful accounts of $48,800 in 1995
   and $51,000 in 1994                                  791,111    717,890
  Inventories                                           315,620    244,407
  Prepaid expenses and other current assets             157,737    153,138
                                                      ---------  ---------
    Total current assets                              1,425,498  1,252,463

Property, plant and equipment, net                      313,240    308,879
                                                      ---------  ---------
Other assets
  Cost in excess of acquired net assets, less
   accumulated amortization of $99,404 in 1995
   and $82,949 in 1994                                  473,388    479,960
  Other intangibles, less accumulated amortization
   of $79,648 in 1995 and $58,178 in 1994               343,624    295,333
  Other                                                  60,638     41,740
                                                      ---------  ---------
    Total other assets                                  877,650    817,033
                                                      ---------  ---------

    Total assets                                     $2,616,388  2,378,375
                                                      =========  =========



                          HASBRO, INC. AND SUBSIDIARIES

                      Consolidated Balance Sheets, Continued
                     December 31, 1995 and December 25, 1994

                     (Thousands of Dollars Except Share Data)


     Liabilities and Shareholders' Equity                1995       1994
     ------------------------------------                ----       ----

Current liabilities
  Short-term borrowings                              $  119,987     81,805
  Trade payables                                        198,328    165,378
  Accrued liabilities                                   433,567    417,763
  Income taxes                                          117,982     98,786
                                                      ---------  ---------
    Total current liabilities                           869,864    763,732

Long-term debt                                          149,991    150,000
Deferred liabilities                                     70,921     69,226
                                                      ---------  ---------
    Total liabilities                                 1,090,776    982,958
                                                      ---------  ---------
Shareholders' equity                 
  Preference stock of $2.50 par value.
   Authorized 5,000,000 shares; none issued                   -          -
  Common stock of $.50 par value.  Authorized
   300,000,000 shares; issued 88,086,108 shares
   in 1995 and 88,085,802 shares in 1994                 44,043     44,043
  Additional paid-in capital                            279,288    282,151
  Retained earnings                                   1,201,242  1,071,416
  Cumulative translation adjustments                     23,450     14,526
  Treasury stock, at cost, 741,237 shares in 1995
   and 557,455 shares in 1994                           (22,411)   (16,719)
                                                      ---------  ---------
    Total shareholders' equity                        1,525,612  1,395,417
                                                      ---------  ---------

    Total liabilities and shareholders' equity       $2,616,388  2,378,375
                                                      =========  =========



See accompanying notes to consolidated financial statements.



                          HASBRO, INC. AND SUBSIDIARIES

                       Consolidated Statements of Earnings
                         Fiscal Years Ended in December

                    (Thousands of Dollars Except Share Data)


                                              1995       1994       1993
                                              ----       ----       ----

Net revenues                              $2,858,210  2,670,262  2,747,176
Cost of sales                              1,237,197  1,161,479  1,182,567
                                           ---------  ---------  ---------
      Gross profit                         1,621,013  1,508,783  1,564,609
                                           ---------  ---------  ---------
Expenses
  Amortization                                38,471     36,903     35,366
  Royalties, research and development        304,704    273,039    280,571
  Discontinued development project            31,100          -          -
  Advertising                                417,886    397,094    383,918
  Selling, distribution and administration   555,280    493,570    498,066
  Restructuring charges                            -     12,500     15,500
                                           ---------  ---------  ---------
    Total expenses                         1,347,441  1,213,106  1,213,421
                                           ---------  ---------  ---------
      Operating profit                       273,572    295,677    351,188
                                           ---------  ---------  ---------
Nonoperating (income) expense 
  Interest expense                            37,588     30,789     29,814
  Other (income), net                        (16,566)   (26,681)    (3,836)
                                           ---------  ---------  ---------
    Total nonoperating expense                21,022      4,108     25,978
                                           ---------  ---------  ---------
      Earnings before income taxes and
       cumulative effect of change in
       accounting principles                 252,550    291,569    325,210
Income taxes                                  96,979    112,254    125,206
                                           ---------  ---------  ---------
      Earnings before cumulative
       effect of change in accounting
       principles                            155,571    179,315    200,004
Cumulative effect of change in
 accounting principles                             -     (4,282)         -
                                           ---------  ---------  ---------
      Net earnings                        $  155,571    175,033    200,004
                                           =========  =========  =========

Per common share
  Earnings before cumulative effect
   of change in accounting principles     $     1.76       2.01       2.22
                                           =========  =========  =========
  Net earnings                            $     1.76       1.96       2.22
                                           =========  =========  =========
  Cash dividends declared                 $      .32        .28        .24
                                           =========  =========  =========

See accompanying notes to consolidated financial statements.



                          HASBRO, INC. AND SUBSIDIARIES

                 Consolidated Statements of Shareholders' Equity
                          Fiscal Years Ended in December

                              (Thousands of Dollars)


                                              1995       1994       1993
                                              ----       ----       ----

Common stock
  Balance at beginning of year            $   44,043     43,898     43,588
  Stock option and warrant transactions            -        145        310
                                           ---------  ---------  ---------
    Balance at end of year                    44,043     44,043     43,898
                                           ---------  ---------  ---------

Additional paid-in capital
  Balance at beginning of year               282,151    296,823    287,478
  Stock option and warrant transactions       (2,872)   (14,672)     9,345
  Other                                            9          -          -
                                           ---------  ---------  ---------
    Balance at end of year                   279,288    282,151    296,823
                                           ---------  ---------  ---------

Retained earnings
  Balance at beginning of year             1,071,416    920,956    741,987
  Net earnings                               155,571    175,033    200,004
  Dividends declared                         (28,050)   (24,573)   (21,035)
  Other                                        2,305          -          -
                                           ---------  ---------  ---------
    Balance at end of year                 1,201,242  1,071,416    920,956
                                           ---------  ---------  ---------

Cumulative translation adjustments
  Balance at beginning of year                14,526     15,006     32,568
  Equity adjustments from foreign
   currency translation                        8,924       (480)   (17,562)
                                           ---------  ---------  ---------
    Balance at end of year                    23,450     14,526     15,006
                                           ---------  ---------  ---------

Treasury stock
  Balance at beginning of year               (16,719)         -          -
  Purchases                                  (15,228)   (26,140)         -
  Stock option and warrant transactions        9,536      9,421          -
                                           ---------  ---------  ---------
    Balance at end of year                   (22,411)   (16,719)         -
                                           ---------  ---------  ---------

    Total shareholders' equity            $1,525,612  1,395,417  1,276,683
                                           =========  =========  =========


See accompanying notes to consolidated financial statements.



                          HASBRO, INC. AND SUBSIDIARIES

                      Consolidated Statements of Cash Flows
                          Fiscal Years Ended in December

                              (Thousands of Dollars)


                                              1995       1994       1993
                                              ----       ----       ----

Cash flows from operating activities
  Net earnings                              $155,571    175,033    200,004
  Adjustments to reconcile net earnings
   to net cash provided by operating
   activities:
    Depreciation and amortization of plant
     and equipment                            91,437     85,368     65,282
    Other amortization                        38,471     36,903     35,366
    Deferred income taxes                     (9,149)    (1,245)     2,281
    Gain on investments                         (474)   (25,284)         -
    Discontinued development costs            13,256          -          -
  Change in operating assets and liabilities
   (other than cash and cash equivalents):
    (Increase) decrease in accounts
     receivable                              (66,658)     9,871    (90,833)
    (Increase) decrease in inventories       (64,686)    28,678    (34,088)
    (Increase) in prepaid expenses and
     other current assets                     (1,633)    (3,142)    (8,434)
    (Decrease) increase in trade payables
     and other current liabilities            65,860    (22,231)    52,761
  Other                                        5,405       (166)    (5,102)
                                             -------    -------    -------
      Net cash provided by operating
       activities                            227,400    283,785    217,237
                                             -------    -------    -------

Cash flows from investing activities
  Additions to property, plant and
   equipment                                (100,639)  (110,944)   (99,792)
  Investments and acquisitions, net of
   cash acquired                            (117,406)  (192,379)   (32,171)
  Purchase of marketable securities                -          -   (141,411)
  Sale of investments                          1,715     59,322    141,839
  Other                                        6,999       (177)     5,534
                                             -------    -------    -------
      Net cash utilized by investing
       activities                           (209,331)  (244,178)  (126,001)
                                             -------    -------    -------



                          HASBRO, INC. AND SUBSIDIARIES

                 Consolidated Statements of Cash Flows, Continued
                          Fiscal Years Ended in December

                              (Thousands of Dollars)


                                              1995       1994       1993
                                              ----       ----       ----

Cash flows from financing activities
  Proceeds from borrowings with original
   maturities of more than three months      433,646          -          -
  Repayments of borrowings with original
   maturities of more than three months     (416,515)   (53,736)   (11,705)
  Net (payments) proceeds of other
   short-term borrowings                      20,997     18,938     (9,054)
  Purchase of common stock                   (15,228)   (26,140)         -
  Stock option and warrant transactions        6,664     (5,106)     9,655
  Dividends paid                             (27,190)   (23,711)   (20,125)
                                             -------    -------    -------
      Net cash provided (utilized) by                                      
       financing activities                    2,374    (89,755)   (31,229)
                                             -------    -------    -------

Effect of exchange rate changes on cash        3,559        922        294
                                             -------    -------    -------
      Increase (decrease) in cash and
       cash equivalents                       24,002    (49,226)    60,301
Cash and cash equivalents at beginning
 of year                                     137,028    186,254    125,953
                                             -------    -------    -------
      Cash and cash equivalents at end
       of year                              $161,030    137,028    186,254
                                             =======    =======    =======


Supplemental information
  Cash paid during the year for
    Interest                                $ 39,050     33,471     31,842
    Income taxes                            $ 81,179     99,601    107,716


See accompanying notes to consolidated financial statements.



                        HASBRO, INC. AND SUBSIDIARIES

                 Notes to Consolidated Financial Statements

                  (Thousands of Dollars Except Share Data)


 (1) Summary of Significant Accounting Policies
     ------------------------------------------
      Principles of Consolidation
      ---------------------------
The consolidated financial statements include the accounts of Hasbro, 
Inc. and all significant majority-owned subsidiaries (the Company). 
Investments in affiliates representing 20% to 50% ownership interest 
are accounted for using the equity method. All significant intercompany 
balances and transactions have been eliminated.

      Preparation of Financial Statements
      -----------------------------------
The preparation of financial statements in conformity with generally 
accepted accounting principles requires management to make estimates 
and assumptions that affect the reported amounts of assets and 
liabilities and disclosure of contingent assets and liabilities at the 
date of the financial statements and the reported amounts of revenues 
and expenses during the reporting period. Actual results could differ 
from those estimates.

      Fiscal Year
      -----------
The Company's fiscal year ends on the last Sunday in December. The 
fiscal year ended December 31, 1995 was a fifty-three week period while 
the previous two fiscal years were fifty-two week periods.

      Cash and Cash Equivalents
      -------------------------
Cash and cash equivalents include all cash balances and highly liquid 
investments purchased with a maturity to the Company of three months or 
less.

      Inventories
      -----------
Inventories are valued at the lower of cost (first-in, first-out) or 
market.



                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


      Cost in Excess of Net Assets Acquired and Other Intangibles
      -----------------------------------------------------------
The Company continually monitors its cost in excess of net assets 
acquired (goodwill) and its other intangibles to determine whether any 
impairment of these assets has occurred. In making such determination, 
the Company evaluates the cash flow, on an undiscounted basis, of the 
underlying businesses and or products and product lines which gave rise 
to such amounts. 

Approximately 90% of the Company's goodwill results from the 1984 
acquisition of Milton Bradley Company (Milton Bradley), including its 
Playskool and international units, and the 1991 acquisition of Tonka 
Corporation (Tonka), including its Kenner, Parker Brothers and 
international units, and is being amortized on the straight-line method 
over forty years. The assets acquired in these transactions continue to 
contribute a significant portion of the Company's net revenues, 
earnings and cash flow.

Substantially all of the other intangibles consist of the cost of 
acquired product rights. These rights, which were valued at their 
acquisition based on the anticipated future cash flows from the 
underlying product lines, are being amortized over five to twenty-five 
years using the straight-line method. In establishing the value of such 
rights, the Company considers, but does not individually value, 
existing copyrights, trademarks, patents, license agreements and any 
other product-related rights. Approximately 39% of these intangibles 
relate to the acquisition of Milton Bradley and Tonka and an additional 
55% relates to the Company's acquisitions during 1995 and 1994. (See 
note 2)

      Depreciation and Amortization
      -----------------------------
Depreciation and amortization are computed using accelerated and 
straight-line methods to amortize the cost of property, plant and 
equipment over their estimated useful lives. The principal lives, in 
years, used in determining depreciation rates of various assets are: 
land improvements 15 to 19, buildings and improvements 15 to 25 and 
machinery and equipment 3 to 12.

Tools, dies and molds are amortized over a three year period or their 
useful lives, whichever is less, using an accelerated method.



                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


      Income Taxes
      ------------
The Company uses the asset and liability approach for financial 
accounting and reporting for income taxes. Deferred income taxes have 
not been provided on undistributed earnings of international 
subsidiaries as substantially all of such earnings are indefinitely 
reinvested by the Company. 

      Foreign Currency Translation
      ----------------------------
Foreign currency assets and liabilities are translated into dollars at 
current rates, and revenues, costs and expenses are translated at 
average rates during each reporting period. Current earnings include 
gains or losses resulting from foreign currency transactions other than 
those relating to intercompany transactions of a long-term investment 
nature. Those gains and losses, as well as those resulting from 
translation of financial statements, are shown as a separate component 
of shareholders' equity.

      Pension Plans, Postretirement and Postemployment Benefits
      ---------------------------------------------------------
The Company, except for certain international subsidiaries, has pension 
plans covering substantially all of its full-time employees. Pension 
expense is based on actuarial computations of current and future 
benefits. The Company's policy is to fund amounts which are required by 
applicable regulations and which are tax deductible. The estimated 
amounts of future payments to be made under other retirement programs 
are being accrued currently over the period of active employment and 
are also included in pension expense.

The Company has a contributory postretirement health and life insurance 
plan covering substantially all employees who retire under any of the 
Company's United States defined benefit pension plans and meet certain 
age and length of service requirements. It also has several plans 
covering certain groups of employees which may provide benefits to such 
employees following their period of employment but prior to their 
retirement. At the beginning of 1994, the Company adopted Statement of 
Financial Accounting Standards No. 112, Employers' Accounting for 
Postemployment Benefits (SFAS 112). SFAS 112 requires that the cost of 
such benefits be accrued over the employee service period, a change 
from the Company's prior practice of recording those costs when 
incurred.

      Research and Development
      ------------------------
Research and product development costs for 1995, 1994 and 1993 were 
$148,057, $135,406 and $125,566, respectively.



                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


      Advertising
      -----------
Production costs of commercials and programming are charged to 
operations in the fiscal year during which the production is first 
aired. The costs of other advertising, promotion and marketing programs 
are charged to operations in the fiscal year incurred.

      Earnings Per Common Share
      -------------------------
Earnings per common share are based on the weighted average number of 
shares of common stock and dilutive common stock equivalents 
outstanding during each period. Common stock equivalents include stock 
options and warrants for the period prior to their exercise. Under the 
treasury stock method, the unexercised options and warrants are assumed 
to be exercised at the beginning of the period or at issuance, if 
later. The assumed proceeds are then used to purchase common stock at 
the average market price during the period.

The weighted average number of shares outstanding used in the 
computation of earnings per common share was 88,252,706, 89,330,752 and 
90,030,568 in 1995, 1994 and 1993, respectively.

The difference between primary and fully diluted earnings per share was 
not significant for any year.

 (2) Acquisitions and Investments
     ----------------------------
During February 1995, the Company purchased certain products and other 
assets from the Larami Group of companies for $88,135. Accounting for 
this acquisition using the purchase method, the Company allocated the 
purchase price based on estimates of fair market value which included 
$9,053 of net tangible assets, $76,100 of product rights and $2,982 of 
goodwill. The terms of this purchase include a provision for additional 
payments contingent upon the purchased products achieving certain 
profit results during any of the Company's fiscal years 1995 through 
1999. These contingent payments, if any, would increase goodwill. There 
were no such payments earned in 1995.

On August 4, 1994, the Company purchased certain game and puzzle assets 
of Western Publishing Company, Inc. and on November 30, 1994 purchased 
the Games Division of John Waddington PLC. The total consideration for 
these purchases was $176,194. Accounting for these acquisitions using 
the purchase method, the Company allocated the purchase price based on 
estimates of fair market value which included $28,890 of net tangible 
assets, $125,872 of product rights and $21,432 of goodwill.

During the third quarter of 1994, the Company liquidated its minority 
investments in J.W. Spear & Sons PLC and Virgin Interactive 
Entertainment plc, acquired in 1990 and 1993, respectively.



                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


 (3) Inventories
     -----------
                                                         1995       1994
                                                         ----       ----

      Finished products                                $240,126    181,202
      Work in process                                    22,093     19,342
      Raw materials                                      53,401     43,863
                                                        -------    -------
                                                       $315,620    244,407
                                                        =======    =======

 (4) Property, Plant and Equipment
     -----------------------------
                                                         1995       1994
                                                         ----       ----

      Land and improvements                            $ 14,845     15,655
      Buildings and improvements                        207,129    206,523
      Machinery and equipment                           229,882    209,794
                                                        -------    -------
                                                        451,856    431,972
      Less accumulated depreciation                     187,650    163,358
                                                        -------    -------
                                                        264,206    268,614
      Tools, dies and molds, net of  
       amortization                                      49,034     40,265
                                                        -------    -------
                                                       $313,240    308,879
                                                        =======    =======

Expenditures for maintenance and repairs which do not materially extend 
the life of the assets are charged to operations.

 (5) Short-Term Borrowings
     ---------------------
The Company has available unsecured committed and uncommitted lines of 
credit from various banks approximating $600,000 and $900,000, 
respectively. Substantially, all of the short-term borrowings 
outstanding at the end of 1995 and 1994 represent bank borrowings of 
international units made under these lines of credit. The weighted 
average interest rates of the outstanding borrowings were 6.2% and 
9.6%, respectively. The Company's working capital needs were fulfilled 
by borrowing under these lines of credit and through the issuance of 
commercial paper, both of which were on terms and at interest rates 
generally extended to companies of comparable credit worthiness. 
Included as part of the committed line is $440,000 available from a 
revolving credit agreement. This agreement contains certain restrictive 
covenants with which the Company is in compliance. Compensating 
balances and facility fees were not material.


                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


 (6) Accrued Liabilities
     -------------------
                                                         1995       1994
                                                         ----       ----

      Royalties                                        $ 77,752     76,602
      Advertising                                       111,853    119,334
      Payroll and management incentives                  36,205     30,880
      Other                                             207,757    190,947
                                                        -------    -------
                                                       $433,567    417,763
                                                        =======    =======

 (7) Long-Term Debt
     --------------
Long-term debt of $149,991 and $150,000 at December 31, 1995 and 
December 25, 1994, respectively, consists of the Company's 6% 
Convertible Subordinated Notes Due 1998. These notes are convertible 
into common stock at a conversion price of $29.33 per share, are 
redeemable, at a premium, by the Company and interest on them is paid 
semi-annually. 

 (8) Income Taxes
     ------------
Income taxes attributable to earnings before income taxes are:

                                              1995       1994       1993
                                              ----       ----       ----
      Current
        United States                       $ 54,979     60,539     81,770
        State and local                        9,309     10,417     12,541
        International                         41,840     42,543     28,614
                                             -------    -------    -------
                                             106,128    113,499    122,925
                                             -------    -------    -------
 
      Deferred
        United States                         (5,122)     1,924        315
        State and local                         (483)       180        149
        International                         (3,544)    (3,349)     1,817
                                             -------    -------    -------
                                              (9,149)    (1,245)     2,281
                                             -------    -------    -------
                                            $ 96,979    112,254    125,206
                                             =======    =======    =======



                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


Certain tax benefits are not reflected in income taxes on the 
Consolidated Statements of Earnings. Such benefits of $6,532 in 1995, 
$9,800 in 1994 and $6,299 in 1993, relate primarily to stock options 
and cumulative translation adjustments.

A reconciliation of the statutory United States federal income tax rate 
to the Company's effective income tax rate is as follows:

                                              1995       1994       1993
                                              ----       ----       ----

      Statutory income tax rate               35.0%      35.0%      35.0%
      State and local income taxes, net
       of federal income tax effect            2.3        2.4        2.6
      Amortization of goodwill                 1.9        1.6        1.4
      International earnings taxed at
       rates other than the United States
       statutory rate                          (.3)       (.7)         -
      Other, net                               (.5)        .2        (.5)
                                              ----       ----       ----
                                              38.4%      38.5%      38.5%
                                              ====       ====       ====

The components of earnings before income taxes are as follows:

                                              1995       1994       1993
                                              ----       ----       ----

      United States                         $151,094    177,672    243,820
      International                          101,456    113,897     81,390
                                             -------    -------    -------
                                            $252,550    291,569    325,210
                                             =======    =======    =======



                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


The components of deferred income tax expense arise from various 
temporary differences and relate to items included in the statements of 
earnings. During 1993, United States deferred tax assets and 
liabilities were adjusted for the effect of legislation enacted that 
year increasing the United States federal tax rate from 34% to 35%. The 
adjustment decreased the 1993 deferred tax expense by $1,266.

The tax effects of temporary differences that give rise to significant 
portions of the deferred tax assets and liabilities at December 31, 
1995 and December 25, 1994 are:

                                                         1995       1994
                                                         ----       ----

      Deferred tax assets:
        Accounts receivable                            $ 28,433     27,782
        Inventories                                      14,671     12,600
        Net operating loss carryovers                    18,677     16,923
        Operating expenses                               36,024     33,948
        Postretirement benefits                          11,834     11,487
        Other                                            39,281     41,223
                                                        -------    -------
          Total gross deferred tax assets               148,920    143,963
        Valuation allowance                             (15,869)   (11,829)
                                                        -------    -------
          Net deferred tax assets                       133,051    132,134
                                                        -------    -------

      Deferred tax liabilities:
        Property rights and property, plant
         and equipment                                   59,760     64,743
        Other                                             6,787      7,786
                                                        -------    -------
          Total gross deferred tax liabilities           66,547     72,529
                                                        -------    -------
      Net deferred income taxes                        $ 66,504     59,605
                                                        =======    =======

The Company has a valuation allowance for deferred tax assets at 
December 31, 1995 of $15,869, which is an increase of $4,040 from the 
$11,829 at December 25, 1994. This allowance pertains to certain 
international operating loss carryforwards, some of which have no 
expiration and others that will expire beginning in 1997. If fully 
realized, future income tax expense will be reduced by $15,869.



                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


Based on the Company's history of taxable income and the anticipation 
of sufficient taxable income in years when the temporary differences 
are expected to become tax deductions, the Company believes that it 
will realize the benefit of the deferred tax assets, net of the 
existing valuation allowance. Of the deferred tax assets, approximately 
70% are expected to be realized during the next two fiscal years.

Deferred income taxes of $85,849 and $83,730 at the end of 1995 and 
1994, respectively, are included as a component of prepaid expenses and 
other current assets. At the same dates, deferred income taxes of 
$22,198 and $24,640, respectively, are included as a component of 
deferred liabilities.

The cumulative amounts of undistributed earnings of the Company's 
international subsidiaries held for reinvestment amounted to 
approximately $289,000 at December 31, 1995 and December 25, 1994.

 (9) Capital Stock
     -------------
      Preference Share Purchase Rights
      --------------------------------
The Company maintains a Preference Share Purchase Right plan (the 
Rights Plan). Under the terms of the Rights Plan, each share of common 
stock is accompanied by a Preference Share Purchase Right. Each Right 
is only exercisable under certain circumstances and, until exercisable, 
the Rights are not transferable apart from the Company's common stock. 
When exercisable, each Right will entitle its holder to purchase until 
June 30, 1999, in certain merger or other business combination or 
recapitalization transactions, at the Right's then current exercise 
price, a number of the acquiring company's or the Company's, as the 
case may be, common shares having a market value at that time of twice 
the Right's exercise price. Under certain circumstances, the 
rightholder may, at the option of the Board of Directors of the Company 
(the Board), receive shares of the Company's stock in exchange for 
Rights.

Prior to the acquisition by the person or group of beneficial ownership 
of a certain percentage of the Company's common stock, the Rights are 
redeemable for two-thirds of a cent per Right. The Rights Plan contains 
certain exceptions with respect to the Hassenfeld family and related 
entities.

      Common Stock
      ------------
In August 1990, the Board authorized the purchase of up to 4,500,000 
shares of the Company's common stock and in June 1994, the Executive 
Committee of the Board authorized the purchase of up to an additional 
5,000,000 shares. At December 31, 1995, a balance of 6,067,700 shares 
remained under these authorizations.



                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


(10) Employee Stock Options and Warrants
     -----------------------------------
The Company has a Non-Qualified Stock Option Plan, an Incentive Stock 
Option Plan, a 1992 Stock Incentive Plan, a Stock Incentive Performance 
Plan (the new plan) adopted in 1995, and a Stock Option Plan for Non-
Employee Directors (collectively, the plans).

The Company has reserved 10,793,783 shares of its common stock, 
including 4,300,000 shares under the new plan, for issuance upon 
exercise of options granted or to be granted under the plans. These 
options generally vest in equal annual amounts over three to five 
years. The plans provide that options be granted at exercise prices not 
less than market value on the date the option is granted and options 
are adjusted for such changes as stock splits and stock dividends. No 
options are exercisable for periods of more than ten years after date 
of grant. Although certain of the plans permit the granting of awards 
in the form of stock options, stock appreciation rights, stock awards 
and cash awards, to date, only stock options have been granted. No 
awards have been granted under the new plan as of December 31, 1995.

On July 12, 1994, the Company's outstanding warrants expired. The 
Company elected to pay exercising warrantholders cash rather than issue 
shares of its stock.

The changes in outstanding options and warrants for the three years 
ended December 31, 1995 follow:

                                                Shares      Exercise Price
                                            (In Thousands)     Per Share
                                             ------------   --------------

      Outstanding at December 27, 1992          5,204      $ 7.58 - $43.49
        Granted                                 2,712       31.62 -  37.44
        Exercised                                (730)       7.58 -  31.62
        Expired and canceled                      (63)      10.25 -  38.29
                                                -----
      Outstanding at December 26, 1993          7,123        7.58 -  43.49
        Granted                                 1,246       29.56 -  36.58
        Exercised                              (1,994)       7.58 -  31.88
        Expired and canceled                     (505)      10.25 -  38.29
                                                -----
      Outstanding at December 25, 1994          5,870        7.58 -  43.49
        Granted                                   739       29.31 -  34.99
        Exercised                                (317)       7.58 -  31.62
        Expired and canceled                     (374)      10.25 -  42.54
                                                -----
      Outstanding at December 31, 1995          5,918      $ 7.58 - $43.49
                                                =====



                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


The number of shares exercisable at the end of 1995, 1994 and 1993 were 
3,151,508, 2,176,568 and 2,919,654, respectively. The prices at which 
these shares may be exercised are those shown for outstanding options 
and warrants in the preceding table.

(11) Pension, Postretirement and Postemployment Benefits
     ---------------------------------------------------
      Pension Benefits
      ----------------
The Company's net pension and profit sharing cost for 1995, 1994 and 
1993 was approximately $12,200, $12,500 and $12,900, respectively.

       United States Plans
       -------------------
Substantially all United States employees are covered under at least 
one of several non-contributory defined benefit plans maintained by the 
Company. Benefits under the major plans, covering non-union employees, 
are based primarily on salary and years of service. Benefits under 
other plans are based primarily on fixed amounts for specified years of 
service.

The net periodic pension cost of these plans included the following 
components:

                                              1995       1994       1993
                                              ----       ----       ----
      Benefits earned during the year        $ 6,304      7,029      5,630
      Interest cost on projected benefits      9,492      8,219      7,243
      Actual return on plan assets           (31,154)      (521)   (10,834)
      Net amortization and deferral           21,153     (8,429)     3,190
                                              ------     ------     ------
                                             $ 5,795      6,298      5,229
                                              ======     ======     ======

The funded status and the amounts recognized in the Company's balance 
sheets relating to these plans are:



                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


                                    1995                    1994
                           ----------------------- -----------------------
                           Plans With  Plans With  Plans With  Plans With 
                             Assets    Accumulated   Assets    Accumulated
                            Exceeding   Benefits    Exceeding   Benefits
                           Accumulated  Exceeding  Accumulated  Exceeding
                            Benefits     Assets     Benefits     Assets
                           ----------- ----------- ----------- -----------

      Actuarial present value of:
        Vested benefits      $ 98,149       8,303      76,761       4,626
        Nonvested benefits      3,162         199       1,403         719
                              -------      ------     -------      ------
        Accumulated benefit                                              
         obligation           101,311       8,502      78,164       5,345
        Effect of assumed
         increase in
         compensation level    27,972       5,997      21,937       6,024
                              -------      ------     -------      ------
        Projected benefit
         obligation           129,283      14,499     100,101      11,369
      Net assets available
       for benefits           137,292         919     108,990         630
                              -------      ------     -------      ------
      Plan assets in excess 
       of (less than)
       projected benefits    $  8,009     (13,580)      8,889     (10,739)
                              =======      ======     =======      ======
       Consisting of:
        Unrecognized net
         asset               $  1,715           -       2,059           -
        Unrecognized prior
         service cost            (815)     (4,310)       (897)     (4,850)
        Unrecognized net gain
         (loss)                 9,407      (1,984)      8,313        (425)
        Accrued pension
         recognized in the
         balance sheet         (2,298)     (7,286)       (586)     (5,464)
                              -------      ------     -------      ------
                             $  8,009     (13,580)      8,889     (10,739)
                              =======      ======     =======      ======

The assets of the funded plans are managed by investment advisors and 
consist primarily of pooled indexed and actively managed bond and stock 
funds. The projected benefits have been determined using assumed 
discount rates of 7.25% for 1995, 8.5% for 1994 and 7.2% for 1993 and, 
for all years, an assumed long-term rate of compensation increase of 5% 
and an assumed long-term rate of return on plan assets of 9%.



                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


The Company also has a profit sharing plan covering substantially all 
of its United States non-union employees. The plan provides for an 
annual discretionary contribution by the Company which for 1995, 1994 
and 1993 was approximately $4,800, $5,100 and $6,100, respectively.

       International Plans
       -------------------
Pension coverage for employees of the Company's international 
subsidiaries is provided, to the extent deemed appropriate, through 
separate defined benefit and defined contribution plans.  These plans 
were neither significant individually nor in the aggregate.

      Postretirement Benefits
      -----------------------
The Company provides certain postretirement health care and life 
insurance benefits to eligible United States employees who retire and 
have either attained age 65 with 5 years of service or age 55 with 10 
years of service. The cost of providing these benefits on behalf of 
employees who retired prior to 1993 is and will continue to be 
substantially borne by the Company. The cost of providing benefits on 
behalf of employees who retire after 1992 is shared, with the employee 
contributing an increasing percentage of the cost, resulting in an 
employee-paid plan after the year 2002. The plan is not funded.

The accumulated benefit obligation relating to this plan at December 
31, 1995 and December 25, 1994 consists of:

                                                         1995       1994
                                                         ----       ----

      Retired employees                                 $17,873     16,148
      Fully eligible active employees                       952      1,267
      Other active employees                              5,322      7,086
                                                         ------     ------
                                                        $24,147     24,501
                                                         ======     ======



                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


The net periodic postretirement benefit cost included the following 
components:

                                              1995       1994       1993
                                              ----       ----       ----
  
      Benefits earned during the period      $   267        403        338
      Interest cost on projected benefits      1,822      1,709      1,783
                                              ------     ------     ------
                                             $ 2,089      2,112      2,121
                                              ======     ======     ======

For measuring the expected postretirement benefit obligation, a 9.2%, 
9.2% and 10.4% annual rate of increase in the per capita cost of 
covered health care benefits was assumed for 1995, 1994 and 1993, 
respectively. These rates were further assumed to decrease gradually to 
6%, 6%  and 5%, respectively, in 2012 and remain level thereafter. The 
weighted average discount rate used in determining the accumulated 
postretirement benefit obligation was 7.25% in 1995, 8.5% in 1994 and 
7.2% in 1993.

If the health care cost trend rate were increased one percentage point 
in each year, the accumulated postretirement benefit obligation at 
December 31, 1995 would have increased by approximately 10% and the 
aggregate of the benefits earned during the period and the interest 
cost would have each increased by approximately 11%.

      Postemployment Benefits
      -----------------------
The Company has several plans covering certain groups of employees 
which may provide benefits to such employees following their period of 
active employment but prior to their retirement. These plans include 
certain severance plans which provide benefits to employees 
involuntarily terminated and certain plans which continue the Company's 
health and life insurance contributions for employees who have left the 
Company's employ under terms of its long-term disability plan.

The Company adopted the provisions of SFAS 112 as of the beginning of 
1994. SFAS 112 requires that the cost of certain postemployment 
benefits be accrued over the employee service period which was a change 
from the Company's prior practice of recording such benefits when 
incurred. The effect of initially applying SFAS 112, net of a deferred 
tax benefit of $2,513, was recorded as the cumulative effect of change 
in accounting principles.




                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


(12) Leases
     ------
The Company occupies certain manufacturing facilities and sales offices 
and uses certain equipment under various operating lease arrangements. 
The rent expense under such arrangements, net of sublease income which 
is not material, for 1995, 1994 and 1993 amounted to $43,486, $39,186 
and $37,917, respectively.

Minimum rentals, net of minimum sublease income which is not material, 
under long-term operating leases for the five years subsequent to 1995 
and in the aggregate are as follows:

      1996                                                        $ 31,990
      1997                                                          23,852
      1998                                                          17,085
      1999                                                          12,008
      2000                                                          10,396
      Later years                                                   63,940
                                                                   -------
                                                                  $159,271
                                                                   =======

All leases expire prior to 2014. Real estate taxes, insurance and 
maintenance expenses are generally obligations of the Company. It is 
expected that in the normal course of business, leases that expire will 
be renewed or replaced by leases on other properties; thus, it is 
anticipated that future minimum lease commitments will not be less than 
the amounts shown for 1995.

In addition, the Company leases certain facilities which, as a result 
of prior year restructurings, are no longer in use.  Future costs 
relating to such facilities were included as a component of the 
restructuring charge and thus are not included in the table above.

(13) Nonrecurring Charges
     --------------------
During the second quarter of 1995, the Company discontinued its 
efforts, begun in 1992, to develop a mass-market virtual reality game 
system. These efforts produced such a game system, but at a price 
judged to be too expensive for the mass-market. The impact of this 
decision was a charge of $31,100 for the estimated costs associated 
with such action. Approximately half of the charge resulted from the 
expensing of software development costs, previously capitalized under 
the provisions of Statement of Financial Accounting Standards No. 86, 
related to both the operating system and games for the system. The 
remaining amount represented provisions for costs associated with 
discontinuance of this project, including the termination of 
contractual agreements relating to the development of the system and 
games, the write-off of certain fixed assets and various other 
cancellation/termination costs. More than 80% of the liabilities 
established for this action have been paid.



                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


During the fourth quarter of 1993, the Company recorded a restructuring 
charge of $15,500, primarily related to the closure of its 
manufacturing facility in The Netherlands and during the third quarter 
of 1994, it recorded a restructuring charge of $12,500, primarily 
related to the reorganization of its Domestic Toy Group and the 
consolidation of its United States manufacturing operations. 
Substantially all of the liabilities established for these actions, 
which included provisions for severance payments, outplacement services 
and the continuation of certain fringe benefits, primarily medical and 
dental, has been paid.

(14) Financial Instruments
     ---------------------
The Company's financial instruments include cash and cash equivalents, 
accounts receivable, short- and long-term borrowings, accounts payable, 
accrued liabilities and foreign currency forward exchange contracts. At 
December 31, 1995, the carrying value of these instruments approximated 
their fair value based on current market prices and rates. As estimates 
of these fair values are subjective and involve uncertainties and 
judgments, they cannot be determined with precision. Any changes in 
assumptions would affect these estimates.

The Company's policy is not to enter into derivative financial 
instruments for speculative purposes. It does enter into certain 
foreign currency forward exchange contracts to protect itself from 
adverse currency rate fluctuations on identifiable foreign currency 
commitments made in the ordinary course of business. These contracts, 
which relate to future purchases of inventory, are denominated in 
currencies of major industrial countries and entered into with 
creditworthy banks for terms of not more than twelve months. The 
Company does not anticipate any material adverse effect on its results 
of operations or financial position from these contracts. (See note 15)

(15) Commitments and Contingencies
     -----------------------------
The Company had unused open letters of credit of approximately $18,000 
and $15,000 at December 31, 1995 and December 25, 1994, respectively.

The Company had the equivalent of approximately $42,000 and $80,000 of 
forward exchange contracts outstanding at December 31, 1995 and 
December 25, 1994, respectively. These contracts have been entered into 
to hedge firm commitments for the purchase of products, principally 
from the Far East. Gains and losses deferred under hedge accounting 
provisions are subsequently included in the measurement of the related 
foreign currency transaction. The aggregate amount of gains and losses 
resulting from foreign currency transactions was not material.


                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


The Company is involved in various claims and legal actions 
substantially arising in the ordinary course of business. In the 
opinion of management, the ultimate disposition of these matters will 
not have a material adverse effect on the Company's future results of 
operations or liquidity.

(16) Segment Reporting
     -----------------
      Industry and Geographic Information
      -----------------------------------
The Company operates primarily in one industry segment which includes 
the development, manufacture and marketing of toy products and related 
items and the licensing of certain related properties.

As the Company operates internationally, it is exposed to the risk of 
changes in social, political and economic conditions inherent in such 
operations.

Information about the Company's operations in different geographic 
areas, determined by the location of the subsidiary or unit, for each 
of the fiscal years in the three-year period ended December 1995 
follows. The Company's primary operations in areas outside of the 
United States include Western Europe, Canada, Mexico, Australia and New 
Zealand and Hong Kong. As the international areas have similar business 
environments and the Company's operations in those areas are similar, 
they are presented as one category.

                                              1995       1994       1993
                                              ----       ----       ----

      Net revenues:
        United States                     $1,578,058  1,530,928  1,670,272
        International                      1,280,152  1,139,334  1,076,904
                                           ---------  ---------  ---------
                                          $2,858,210  2,670,262  2,747,176
                                           =========  =========  =========
      Operating profit:
        United States                     $  146,841    169,782    242,038
        International                        126,731    125,895    109,150
                                           ---------  ---------  ---------
                                          $  273,572    295,677    351,188
                                           =========  =========  =========
      Identifiable assets:
        United States                     $1,782,276  1,612,982  1,540,887
        International                        834,112    765,393    752,131
                                           ---------  ---------  ---------
                                          $2,616,388  2,378,375  2,293,018
                                           =========  =========  =========



                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)


      Other Information
      -----------------
The Company markets its products primarily to customers in the retail 
sector. Although the Company closely monitors the credit worthiness of 
its customers, adjusting credit policies and limits as deemed 
appropriate, a substantial portion of its customers' ability to 
discharge amounts owed is dependent upon the retail economic 
environment.

Sales to the Company's two largest customers, Toys R Us, Inc. and Wal-
Mart Stores, Inc., amounted to 21% and 12%, respectively, of 
consolidated net revenues during each of 1995 and 1994 and 20% and 11%, 
respectively, in 1993.

The Company purchases certain components and accessories used in its 
manufacturing process and certain finished products from manufacturers 
in the Far East. The Company's reliance on external sources of 
manufacturing can be shifted, over a period of time, to alternative 
sources of supply for products it sells, should such changes be 
necessary. However, if the Company were prevented from obtaining 
products from a substantial number of its current Far East suppliers 
due to political, labor and other factors beyond its control, the 
Company's operations would be disrupted while alternative sources of 
product were secured.

(17) Quarterly Financial Data (Unaudited)
     ------------------------------------
                                         Quarter
                          ------------------------------------
                          First   Second       Third    Fourth   Full Year
                1995      -----   ------       -----    ------   ---------
                ---- 
      Net revenues      $526,503  481,854     826,165 1,023,688  2,858,210
      Gross profit      $293,931  267,769     465,313   594,000  1,621,013
      Earnings (loss)
       before income
       taxes            $ 35,257  (24,217)(a) 103,370   138,140    252,550
      Net earnings
      (loss)            $ 21,683  (14,893)     63,572    85,209    155,571
                         =======  =======     ======= =========  =========
      Per common share
        Earnings (loss) $    .25     (.17)        .72       .97       1.76

        Market price
          High          $ 33 7/8   35 1/4      33 1/2    32 5/8     35 1/4
          Low           $ 28 3/8   31 3/8      29 3/4    28 1/2     28 3/8

        Cash dividends
         declared       $    .08      .08         .08       .08        .32



                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)

                                       Quarter
                          ----------------------------------
                          First   Second    Third     Fourth     Full Year
               1994       -----   ------    -----     ------     ---------
               ---- 
      Net revenues      $489,133  444,324  796,222    940,583    2,670,262
      Gross profit      $280,933  241,146  444,093    542,611    1,508,783
      Earnings before
       income taxes and
       cumulative ef-
       fect of change
       in accounting
       principles       $ 43,443    2,657  122,196(a) 123,273      291,569
      Net earnings      $ 22,435    1,634   75,151     75,813      175,033
                         =======  =======  =======  =========    =========
      Per common share
        Earnings before
         cumulative ef-
         fect of change 
         in accounting
         principles     $    .30      .02      .85        .86         2.01
        Earnings        $    .25      .02      .85        .86         1.96

        Market price 
          High          $ 36 5/8   36 1/8   32 1/8     33 1/2       36 5/8
          Low           $ 33 3/8   28 1/8   28 1/8     27 7/8       27 7/8

        Cash dividends
         declared       $    .07      .07      .07        .07          .28



                        HASBRO, INC. AND SUBSIDIARIES

            Notes to Consolidated Financial Statements, Continued

                  (Thousands of Dollars Except Share Data)

                                       Quarter
                          ----------------------------------
                          First   Second    Third     Fourth     Full Year
               1993       -----   ------    -----     ------     ---------
               ----
      Net revenues      $487,036  515,551  812,393    932,196    2,747,176
      Gross profit      $279,015  294,031  461,329    530,234    1,564,609
      Earnings before
       income taxes     $ 42,871   43,791  122,865    115,683(a)   325,210
      Net earnings      $ 26,580   27,150   75,548     70,726      200,004
                         =======  =======  =======  =========    =========
      Per common share
        Earnings        $    .30      .30      .84        .78         2.22

        Market price
          High          $ 34 7/8   38 3/8   39 5/8     40 1/8       40 1/8
          Low           $ 28 1/8   29 7/8   34         35 1/8       28 1/8

        Cash dividends
         declared       $    .06      .06      .06        .06          .24


(a) Includes the effect of nonrecurring charges in 1995 of $31,100 
relating to a discontinued development project and in 1994 and 1993, 
$12,500 and $15,500, respectively, relating to restructuring of 
operations. (See note 13)





                                                                 EXHIBIT 22
                           HASBRO, INC. AND SUBSIDIARIES

                         Subsidiaries of the Registrant (a)


Name Under Which Subsidiary                  State or Other Jurisdiction of
Does Business                                Incorporation or Organization
- - ---------------------------                  ------------------------------

Claster Television, Inc.                              Maryland
Hasbro Interactive, Inc.                              Delaware
Hasbro International, Inc.                            Delaware
  Hasbro Asia-Pacific Marketing Ltd.                  Hong Kong
  Hasbro Australia Limited                            Australia
  Hasbro Canada, Inc.                                 Canada
  Hasbro de Mexico S.A. de C.V.                       Mexico
  Hasbro Deutschland GmbH                             Germany
  Hasbro Far East LTD                                 Hong Kong  
  Hasbro Italy S.r.l.                                 Italy  
  Hasbro Japan Limited                                Japan
  Hasbro New Zealand Limited                          New Zealand
  Hasbro Osterreich Ges.m.b.H                         Austria
  Hasbro Schweiz AG                                   Switzerland
  Hasbro U.K. Limited                                 United Kingdom
  HMS Juquetes S.A. de C.V.                           Mexico
  Juguetrenes S.A. de C.V.                            Mexico
  K'NEX France S.N.C.                                 France
  K'NEX G.m.b.H.                                      Germany
  K'NEX International U.K.                            United Kingdom
  MB France S.A.                                      France
  MB International B.V.                               The Netherlands
    Hasbro B.V.                                       The Netherlands
    Hasbro Hellas S.A.                                Greece
    Hasbro Importacao e Exportacao
     e de Jogos e Brinquedos Lds                      Portugal
    Hasbro Israel Ltd.                                Israel
    Hasbro Magyarorszag Kft                           Hungary
    Hasbro Poland SpZoo                               Poland
    Hasbro Scandinavia AS                             Denmark
    MB Espana, S.A.                                   Spain
    S.A. Hasbro N.V.                                  Belgium
  MB Ireland Limited                                  Ireland
  Palmyra Holdings Pte Ltd.                           Singapore
    Hasbro Hong Kong Limited                          Hong Kong
    Hasbro Singapore Pte Ltd.                         Singapore
    Hasbro Toy (Malaysia) Sdn Bhd                     Malaysia
Hasbro Managerial Services, Inc.                      Rhode Island
Larami Limited                                        Delaware


  (a)  Inactive subsidiaries and subsidiaries with minimal operations have
       been omitted. Such subsidiaries, if taken as a whole, would not
       constitute a significant subsidiary.







                                                              EXHIBIT 24(a)


                             ACCOUNTANTS' CONSENT


The Board of Directors
Hasbro, Inc.:


We consent to incorporation by reference in the Registration Statements
Nos. 2-78018, 2-93483, 33-57344 and 33-59583 on Form S-8 and No. 33-41548 on 
Form S-3 of Hasbro, Inc. of our reports dated February 7, 1996 relating to 
the consolidated balance sheets of Hasbro, Inc. and subsidiaries as of 
December 31, 1995 and December 25, 1994 and the related consolidated 
statements of earnings, shareholders' equity and cash flows and related 
schedule for each of the fiscal years in the three-year period ended 
December 31, 1995, which report on the consolidated financial statements is 
incorporated by reference and which report on the related schedule is 
included in the Annual Report on Form 10-K of Hasbro, Inc. for the fiscal 
year ended December 31, 1995.



/s/ KPMG Peat Marwick LLP



Providence, Rhode Island

March 28, 1996										







<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                         161,030
<SECURITIES>                                         0
<RECEIVABLES>                                  839,911
<ALLOWANCES>                                    48,800
<INVENTORY>                                    315,620
<CURRENT-ASSETS>                             1,425,498
<PP&E>                                         500,890
<DEPRECIATION>                                 187,650
<TOTAL-ASSETS>                               2,616,388
<CURRENT-LIABILITIES>                          869,864
<BONDS>                                        149,991
                                0
                                          0
<COMMON>                                        44,043
<OTHER-SE>                                   1,481,569
<TOTAL-LIABILITY-AND-EQUITY>                 2,616,388
<SALES>                                      2,858,210
<TOTAL-REVENUES>                             2,858,210
<CGS>                                        1,237,197
<TOTAL-COSTS>                                1,237,197
<OTHER-EXPENSES>                               792,161
<LOSS-PROVISION>                                 5,860
<INTEREST-EXPENSE>                              37,588
<INCOME-PRETAX>                                252,550
<INCOME-TAX>                                    96,979
<INCOME-CONTINUING>                            155,571
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   155,571
<EPS-PRIMARY>                                     1.76
<EPS-DILUTED>                                        0
        


</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission