HASBRO INC
10-Q, 1997-05-13
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                       SECURITIES AND EXCHANGE COMMISSION

                            Washington, D. C.  20549

                                   FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)

                     OF THE SECURITIES EXCHANGE ACT OF 1934



For the period ended March 30, 1997         Commission file number 1-6682


                                HASBRO, INC.
                            --------------------
                            (Name of Registrant)
 
       Rhode Island                                O5-0155090
- - ------------------------             ------------------------------------
(State of Incorporation)             (I.R.S. Employer Identification No.)



           1027 Newport Avenue, Pawtucket, Rhode Island  02861
           ---------------------------------------------------
                      (Principal Executive Offices)



                              (401) 431-8697 



    Indicate by check mark whether the registrant (1) has filed all 
reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter 
period that the registrant was required to file such reports) and (2) has 
been subject to such filing requirements for the past 90 days.

                             Yes  X  or No
                                 ---       ---

    The number of shares of Common Stock, par value $.50 per share, 
outstanding as of April 25, 1997 was 128,079,854.



                         HASBRO, INC. AND SUBSIDIARIES
                          Consolidated Balance Sheets

                   (Thousands of Dollars Except Share Data)
                                  (Unaudited)



                                             Mar. 30,   Mar. 31,   Dec. 29,
   Assets                                      1997       1996       1996
                                             --------   --------   --------
Current assets
  Cash and cash equivalents                $  289,546    136,860    218,971
  Accounts receivable, less allowance
   for doubtful accounts of $47,000,
   $49,800 and $46,600                        517,022    528,632    807,149
  Inventories:
    Finished products                         214,342    266,020    209,903
    Work in process                            17,167     18,145     16,810
    Raw materials                              37,436     50,902     46,534
                                            ---------  ---------  ---------
      Total inventories                       268,945    335,067    273,247

  Deferred income taxes                        77,641     85,131     78,031
  Prepaid expenses                            102,754     90,830    109,191
                                            ---------  ---------  ---------
        Total current assets                1,255,908  1,176,520  1,486,589

Property, plant and equipment, net            299,626    307,217    313,545
                                            ---------  ---------  ---------

Other assets
  Cost in excess of acquired net assets,
   less accumulated amortization of
   $118,986, $103,332 and $115,312            455,358    478,264    460,467
  Other intangibles, less accumulated
   amortization of $107,850, $84,421 and
   $102,387                                   362,267    373,514    364,987
  Other                                        76,729     68,345     75,921
                                            ---------  ---------  ---------
        Total other assets                    894,354    920,123    901,375
                                            ---------  ---------  ---------

        Total assets                       $2,449,888  2,403,860  2,701,509
                                            =========  =========  =========



                         HASBRO, INC. AND SUBSIDIARIES
                    Consolidated Balance Sheets, Continued

                   (Thousands of Dollars Except Share Data)
                                  (Unaudited)



                                             Mar. 30,   Mar. 31,   Dec. 29,
   Liabilities and Shareholders' Equity        1997       1996       1996
                                             --------   --------   --------
Current liabilities
  Short-term borrowings                     $  69,543     93,402    120,736
  Trade payables                               91,967    107,607    174,337
  Accrued liabilities                         315,913    315,601    399,896
  Income taxes                                120,428    111,270    135,849
                                            ---------  ---------  ---------
        Total current liabilities             597,851    627,880    830,818

Long-term debt, excluding current
 installments                                 149,208    149,987    149,382
Deferred liabilities                           68,937     72,409     69,263
                                            ---------  ---------  ---------
        Total liabilities                     815,996    850,276  1,049,463
                                            ---------  ---------  ---------
Shareholders' equity
  Preference stock of $2.50 par
   value. Authorized 5,000,000
   shares; none issued                              -          -          -
  Common stock of $.50 par value.
   Authorized 300,000,000 shares; issued
   132,168,378, 88,087,198 and 132,160,293     66,084     44,044     66,080
  Additional paid-in capital                  280,128    306,327    282,922
  Retained earnings                         1,378,803  1,215,639  1,362,791
  Foreign currency translation                  5,467     20,148     21,487
  Treasury stock, at cost, 3,705,166,
   1,019,161 and 3,297,628 shares             (96,590)   (32,574)   (81,234)
                                            ---------  ---------  ---------
        Total shareholders' equity          1,633,892  1,553,584  1,652,046
                                            ---------  ---------  ---------

        Total liabilities and
         shareholders' equity              $2,449,888  2,403,860  2,701,509
                                            =========  =========  =========


See accompanying condensed notes to consolidated financial statements.



                        HASBRO, INC. AND SUBSIDIARIES
                     Consolidated Statements of Earnings

                   (Thousands of Dollars Except Share Data)
                                  (Unaudited)

                                                          Quarter Ended
                                                       --------------------
                                                       Mar. 30,    Mar. 31,
                                                         1997        1996
                                                       --------    --------
Net revenues                                           $555,784     538,685
Cost of sales                                           235,371     237,771
                                                        -------     -------
Gross profit                                            320,413     300,914
                                                        -------     -------
Expenses
  Amortization                                           10,032       9,799
  Royalties, research and
   development                                           63,892      54,422
  Advertising                                            71,302      70,276
  Selling, distribution and
   administration                                       134,781     125,365
                                                        -------     -------
    Total expenses                                      280,007     259,862
                                                        -------     -------
Operating profit                                         40,406      41,052
                                                        -------     -------
Nonoperating (income) expense
  Interest expense                                        4,430       4,906
  Other (income), net                                    (4,171)     (2,963)
                                                        -------     -------
    Total nonoperating expense                              259       1,943
                                                        -------     -------
Earnings before income taxes                             40,147      39,109
Income taxes                                             14,453      14,744
                                                        -------     -------
Net earnings                                           $ 25,694      24,365
                                                        =======     =======

Per common share
 Net earnings                                          $    .20         .18
                                                        =======     =======
 Cash dividends declared                               $    .08         .07
                                                        =======     =======

See accompanying condensed notes to consolidated financial statements.



                         HASBRO, INC. AND SUBSIDIARIES
                     Consolidated Statements of Cash Flows
                Quarters Ended March 30, 1997 and March 31, 1996

                            (Thousands of Dollars)
                                  (Unaudited)

                                                          1997       1996
                                                          ----       ----
Cash flows from operating activities
  Net earnings                                          $ 25,694     24,365
  Adjustments to reconcile net earnings to net cash
   provided by operating activities:
    Depreciation and amortization of plant and equipment  20,600     18,678
    Other amortization                                    10,032      9,799
    Deferred income taxes                                 (1,553)     1,991
  Change in operating assets and liabilities (other
   than cash and cash equivalents):
    Decrease in accounts receivable                      271,373    258,408
    Increase in inventories                               (2,616)   (18,196)
    Decrease (increase) in prepaid expenses                4,757    (18,678)
    Decrease in trade payables and accrued liabilities  (164,747)  (215,994)
  Other                                                      930      1,658
                                                         -------    -------
      Net cash provided by operating activities          164,470     62,031
                                                         -------    -------
Cash flows from investing activities
  Additions to property, plant and equipment             (12,536)   (13,811)
  Investments and acquisitions, net of cash acquired      (2,719)   (21,296)
  Other                                                   (1,577)    (7,228)
                                                         -------    -------
      Net cash utilized by investing activities          (16,832)   (42,335)
                                                         -------    -------
Cash flows from financing activities
  Proceeds from borrowings with original maturities
   of more than three months                                   -      5,778
  Repayments of borrowings with original maturities
   of more than three months                              (2,499)   (21,905)
  Net repayments of other short-term borrowings          (42,596)    (8,851)
  Purchase of common stock                               (32,511)   (14,969)
  Stock option transactions                               14,191      4,380
  Dividends paid                                          (8,561)    (6,977)
                                                         -------    -------
      Net cash utilized by financing activities          (71,976)   (42,544)
                                                         -------    -------
Effect of exchange rate changes on cash                   (5,087)    (1,322)
                                                         -------    -------
      Increase (decrease) in cash and cash equivalents    70,575    (24,170)
Cash and cash equivalents at beginning of year           218,971    161,030
                                                         -------    -------
      Cash and cash equivalents at end of period        $289,546    136,860
                                                         =======    =======



Supplemental information
  Cash paid during the period for:
    Interest                                            $  1,697      2,206
    Income taxes                                        $ 29,617     10,890

See accompanying condensed notes to consolidated financial statements.



                         HASBRO, INC. AND SUBSIDIARIES
             Condensed Notes to Consolidated Financial Statements

                            (Thousands of Dollars)
                                  (Unaudited)


(1)	In the opinion of management and subject to year-end audit, the 
accompanying unaudited interim financial statements contain all adjustments 
(consisting of only normal recurring accruals) necessary to present fairly 
the financial position of the Company as of March 30, 1997 and March 31, 
1996, and the results of operations and cash flows for the periods then 
ended.

	The results of operations for the quarter ended March 30, 1997, are 
not necessarily indicative of results to be expected for the full year.

 (2)	Per share data have been adjusted to reflect the three-for-two stock 
split paid March 21, 1997.

 (3)	Earnings per common share are based on the weighted average number 
of shares of common stock and dilutive common stock equivalents outstanding 
during each period. Common stock equivalents include stock options and 
warrants for the period prior to their exercise. Under the treasury stock 
method, the unexercised options and warrants are assumed to be exercised at 
the beginning of the period or at issuance, if later. The assumed proceeds 
are then used to purchase common stock at the average market price during the 
period.

	For each of the reported periods the difference between primary and 
fully diluted earnings per share was not significant.



                         HASBRO, INC. AND SUBSIDIARIES
              Management's Discussion and Analysis of Financial
                      Condition and Results of Operations

                            (Thousands of dollars)


NET REVENUES				
- - ------------
Net revenues for the first quarter of 1997 were $555,784, compared with the 
$538,685 reported for the same period of 1996. Increased revenue from 
products associated with the theatrical re-release of the Star Wars trilogy, 
was a major factor in this growth. Also contributing to increased volumes in 
the United States were the Company's line of Super Soaker water toys and the 
Hasbro Interactive range of CD-ROM classic games. Internationally, the 
Company experienced growth, both in local currency and U.S. dollars, in 
Canada, Mexico, Latin America and Australia, while in Europe, moderate local 
currency gains were more than offset by the approximate $8 million impact of 
the strengthened dollar.

GROSS PROFIT
- - ------------
The Company's gross profit margin, expressed as a percentage of net revenues, 
increased almost two percentage points to 57.7% from the 1996 level of 55.9%. 
The mix of products sold, coupled with reduced manufacturing overheads, is 
primarily responsible for the 1997 improvement.

EXPENSES
- - --------
Royalties, research and development expenses for the quarter increased in 
both amount and as a percentage of revenues from 1996 levels. The royalty 
component increased in both, reflecting the increased revenues and the change 
in mix of products sold. Research and development remained constant as a 
percentage of revenues while increasing slightly in amount to $31,057 for the 
quarter, compared to $30,119 in 1996.

The current quarter advertising decreased as a percentage of net revenues to 
12.8% from 13.0% a year ago, while increasing marginally in amount. The 
decrease in percentage is the result of several factors including the lower 
portion of the Company's revenues coming from the international marketing 
units which generally have higher advertising to sales ratios than do the 
United States groups and lower advertising costs with respect to the United 
States toy products.

The Company's selling, distribution and administration expenses increased 
from their 1996 levels, both in amount and as a percentage of net revenues. 
Absent the impact of the previously announced closure of a manufacturing 
facility in the U.K., however, they remained essentially flat when expressed 
as a percentage of net revenues. The increased dollar amount reflects 
increased shipping costs as well as the impact of new operations in Chile, 
Peru and Argentina.



                         HASBRO, INC. AND SUBSIDIARIES
              Management's Discussion and Analysis of Financial
               Condition and Results of Operations, Continued

                            (Thousands of dollars)


NONOPERATING (INCOME) EXPENSE
- - -----------------------------
Net nonoperating expense decreased to $259 in the first quarter of 1997 from 
$1,943 a year ago. This was primarily the result of lower net interest 
expense, as both short-term borrowing and investment levels were favorable 
compared to 1996, reflecting the cash generated from operations during the 
most recent twelve months. Additionally, interest rates on short-term 
investments were favorable as compared to 1996.

INCOME TAXES
- - ------------
Income tax expense as a percentage of pretax earnings in the first quarter of 
1997 decreased to 36.0% from 37.7% in the first quarter of 1996. This 
decrease reflects changes in Hasbro's operations begun in prior years, as 
well as the impact of certain strategies implemented during 1996. These 
changes and strategies realized a tax benefit for certain international 
operating losses and helped further reduce state income taxes.

OTHER INFORMATION
- - -----------------
During the past several years the Company has experienced a shift in its 
revenue pattern wherein the second half of the year has grown in significance 
to its overall business and within that half the fourth quarter has become 
more prominent. The Company expects that this trend will continue. This 
concentration increases the risk of (a) underproduction of popular items, (b) 
overproduction of less popular items and (c) failure to achieve tight and 
compressed shipping schedules. The business of the Company is characterized 
by customer order patterns which vary from year to year largely because of 
differences in the degree of consumer acceptance of a product line, product 
availability, marketing strategies and inventory levels of retailers and 
differences in overall economic conditions. Also, quick response inventory 
management practices now being used results in fewer orders being placed in 
advance of shipment and more orders, when placed, for immediate delivery. As 
a result, comparisons of unshipped orders on any date in a given year with 
those at the same date in a prior year are not necessarily indicative of 
sales for the entire year. In addition, it is a general industry practice 
that orders are subject to amendment or cancellation by customers prior to 
shipment. At the end of its fiscal April (April 27, 1997 and April 28, 1996) 
the Company's unshipped orders were approximately $410,000 and $380,000, 
respectively.



                         HASBRO, INC. AND SUBSIDIARIES
              Management's Discussion and Analysis of Financial
               Condition and Results of Operations, Continued

                            (Thousands of dollars)


LIQUIDITY AND CAPITAL RESOURCES
- - -------------------------------
Because of the seasonality of the Company's business coupled with certain 
customer incentives, mainly in the form of extended payment terms, the 
interim cash flow statements are not representative of that which may be 
expected for the full year. As a result of these extended payment terms, the 
majority of the Company's cash collections occur late in the fourth quarter 
and early in the first quarter of the subsequent year. As receivables are 
collected late in the fourth quarter and through the first quarter of the 
subsequent year, cash flow from operations becomes positive and is used to 
repay a significant portion of the short-term borrowings.

As a result, management believes that on an interim basis, rather than 
discussing its cash flows, a better understanding of its liquidity and 
capital resources can be obtained through a discussion of the various balance 
sheet categories. Also, as several of the major categories, including cash 
and cash equivalents, accounts receivable, inventories and short-term 
borrowings, fluctuate significantly from quarter to quarter, again due to the 
seasonality of its business and the extended payment terms offered, 
management believes that a comparison to the comparable period in the prior 
year is generally more meaningful than a comparison to the prior year-end.

Cash and cash equivalents at March 30, 1997, were approximately double their 
1996 level. The Company attempts to keep its cash and cash equivalents at the 
lowest level possible whenever it has short-term borrowings, although at 
times the cash available and the borrowing requirement may be in different 
countries and currencies which may make it impractical to substitute one for 
the other. Despite first quarter revenue growth of $17,000, receivables were 
approximately $10,000 less than at the same time a year ago. This reflects 
the favorable impact of increased sales in markets with shorter sales terms. 
Inventories decraesed significantly from the prior year, primarily in the 
U.S., reflecting the Company's continuing efforts to better manage its 
inventories while still being able to supply customers on a timely basis. 
Other assets, as a group, decreased from their 1996 levels, reflecting twelve 
additional months of amortization expense, partially offset by the Company's 
acquisitions of product rights and licenses during the most recent twelve 
months.

Short-term borrowings, at $69,543 were approximately $24,000, or 25% less 
than last year, again reflecting funds generated from operations within the 
most recent twelve months available to reduce such borrowings. At March 30, 
1997, the Company had committed unsecured lines of credit totaling 
approximately $550,000 available to it. It also had available uncommitted 
lines approximating $750,000. The Company believes that these amounts are 
adequate for its needs. Of these available lines, approximately $90,000 was 
in use at March 30, 1997.



                         HASBRO, INC. AND SUBSIDIARIES
              Management's Discussion and Analysis of Financial
               Condition and Results of Operations, Continued

                            (Thousands of dollars)


RECENT INFORMATION
- - ------------------
On May 2, 1997, the Company completed its previously announced acquisition of 
the assets of Cap Toys and OddzOn Products from Russ Berrie and Company, Inc. 

In the fourth quarter of 1997, the Company will adopt Statement of Financial 
Accounting Standards No. 128, Earnings Per Share (SFAS 128) and Statement of 
Financial Accounting Standards No. 129, Disclosure of Information about 
Capital Structure (SFAS 129). SFAS 128 establishes new computation, 
presentation and disclosure requirements for earnings per share, however, the 
Company does not expect that its adoption will have any material impact on 
its earnings per share. SFAS 129 formalizes disclosure requirements related 
to an entity's capital structure and, as such, will not have any impact on 
the Company's financial condition or its results of operation.





PART II.  Other Information

Item 1.   Legal Proceedings.

           On April 22, 1997, the United States Environmental Protection
           Agency (EPA) and Hasbro, Inc. entered into a negotiated Consent
           Agreement to resolve a dispute concerning Hasbro's compliance with
           the Federal Insecticide, Fungicide and Rodenticide Act in
           connection with its labeling of certain Playskool toys containing
           an antibacterial additive known as Microban(R). In the Consent
           Agreement, Hasbro agreed to pay an administrative penalty of one
           hundred and twenty thousand dollars ($120,000) to the United
           States Treasury.

Item 2.   Changes in Securities.

           None.

Item 3.   Defaults Upon Senior Securities.

           None.

Item 4.   Submission of Matters to a Vote of Security Holders.

           None

Item 5.   Other Information.

           None.

Item 6.   Exhibits and Reports on Form 8-K.

           (a)  Exhibits.

             11    Computation of Earnings Per Common Share - Quarters Ended
                   March 30, 1997 and March 31, 1996.

             12    Computation of Ratio of Earnings to Fixed Charges -
                   Quarter Ended March 30, 1997.

             27    Financial Data Schedule.

           (b)  Reports on Form 8-K

             A Current Report on Form 8-K dated April 21, 1997 was filed by
             the Company and included the Press Release dated April 21, 1997
             announcing the Company's results for the current quarter.
             Consolidated Statements of Earnings (without notes) for the
             quarters ended March 30, 1997 and March 31, 1996 and
             Consolidated Condensed Balance Sheets (without notes) as of said
             dates were also filed.




                                  SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the 
Registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.

                                                    HASBRO, INC.
                                                    ------------
                                                    (Registrant)


Date: May 13, 1997                           By:  /s/ John T. O'Neill
                                                 ---------------------
                                                     John T. O'Neill
                                             Executive Vice President and
                                             Chief Financial Officer
                                             (Duly Authorized Officer and
                                             Principal Financial Officer)



                        HASBRO, INC. AND SUBSIDIARIES
                        Quarterly Report on Form 10-Q
                     For the Period Ended March 30, 1997


                                Exhibit Index

Exhibit
  No.                            Exhibits
- - -------                          --------

  11          Statement re computation of per share earnings - quarter
 
  12          Statement re computation of ratios

  27          Financial Data Schedule


                                                                   EXHIBIT 11

                        HASBRO, INC. AND SUBSIDIARIES
                  Computation of Earnings Per Common Share
              Quarters Ended March 30, 1997 and March 31, 1996

           (Thousands of Dollars and Shares Except Per Share Data)





                                            1997                 1996(a)       
                                      -----------------    -----------------
                                                 Fully                Fully
                                      Primary   Diluted    Primary   Diluted
                                      -------   -------    -------   -------

Net earnings                         $ 25,694    25,694     24,365    24,365
Interest and amortization on 6%
 convertible notes, net of taxes            -     1,437          -     1,441
                                      -------   -------    -------   -------
    Net earnings applicable to
     common shares                   $ 25,694    27,131     24,365    25,806
                                      =======   =======    =======   =======

Weighted average number of shares
 outstanding:(b)
  Outstanding at beginning of
   period                             128,863   128,863    131,017   131,017
  Actual exercise of stock
   options                                327       327        112       112
  Assumed exercise of stock
   options and warrants                 2,476     2,554      1,288     1,579
  Actual conversion of 6%
   convertible notes                        5         5          -         -
  Assumed conversion of 6%
   convertible notes                        -     7,635          -     7,671
  Purchase of common stock               (597)     (597)      (256)     (256)
                                      -------   -------    -------   -------
    Total                             131,074   138,787    132,161   140,123
                                      =======   =======    =======   =======

Per common share:

  Net earnings                       $    .20       .20        .18       .18
                                      =======   =======    =======   =======


(a) Adjusted to reflect the three-for-two stock split paid March 21, 1997.

(b) Computation to arrive at the average number is a weighted average
    computation.


                                                                   EXHIBIT 12

                          HASBRO, INC. AND SUBSIDIARIES
                 Computation of Ratio of Earnings to Fixed Charges
                          Quarter Ended March 30, 1997

                              (Thousands of Dollars)





Earnings available for fixed charges:
  Net earnings                                                      $ 25,694
  Add: 
    Fixed charges                                                      8,134
    Income taxes                                                      14,453
                                                                     -------
      Total                                                         $ 48,281
                                                                     =======


Fixed Charges:
  Interest on long-term debt                                        $  2,304
  Other interest charges                                               2,126
  Amortization of debt expense                                            85
  Rental expense representative
   of interest factor                                                  3,619
                                                                     -------
      Total                                                         $  8,134
                                                                     =======

Ratio of earnings to fixed charges                                      5.94
                                                                     =======


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-28-1997
<PERIOD-END>                               MAR-30-1997
<CASH>                                         289,546
<SECURITIES>                                         0
<RECEIVABLES>                                  564,022
<ALLOWANCES>                                    47,000
<INVENTORY>                                    268,945
<CURRENT-ASSETS>                             1,255,908
<PP&E>                                         554,807
<DEPRECIATION>                                 255,181
<TOTAL-ASSETS>                               2,449,888
<CURRENT-LIABILITIES>                          597,851
<BONDS>                                        149,208
                                0
                                          0
<COMMON>                                        66,084
<OTHER-SE>                                   1,567,808
<TOTAL-LIABILITY-AND-EQUITY>                 2,449,888
<SALES>                                        555,784
<TOTAL-REVENUES>                               555,784
<CGS>                                          235,371
<TOTAL-COSTS>                                  235,371
<OTHER-EXPENSES>                               145,226
<LOSS-PROVISION>                                 1,451
<INTEREST-EXPENSE>                               4,430
<INCOME-PRETAX>                                 40,147
<INCOME-TAX>                                    14,453
<INCOME-CONTINUING>                             25,694
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    25,694
<EPS-PRIMARY>                                      .20
<EPS-DILUTED>                                        0
        

</TABLE>


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