HASBRO INC
10-K405, 1997-03-28
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
Previous: HARTE HANKS COMMUNICATIONS INC, DEF 14A, 1997-03-28
Next: HASTINGS MANUFACTURING CO, 10-K405, 1997-03-28



                      SECURITIES AND EXCHANGE COMMISSION

                           Washington, D. C.  20549

                                  Form  10-K

                 Annual Report Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934

For the fiscal year ended December 29, 1996   Commission file number 1-6682
                          -----------------                          ------

                                 Hasbro, Inc.
                             --------------------
                             (Name of Registrant)

      Rhode Island                                          05-0155090 
- - ------------------------                                -------------------
(State of Incorporation)                                 (I.R.S. Employer
                                                        Identification No.)

              1027 Newport Avenue, Pawtucket, Rhode Island 02861
              --------------------------------------------------
                   (Address of Principal Executive Offices)

                                (401) 431-8697
                                --------------

Securities registered pursuant to Section 12(b) of the Act:

                                                     Name of each exchange
      Title of each class                             on which registered
      -------------------                            ---------------------

Common Stock                                        American Stock Exchange
Preference Share Purchase Rights                    American Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:  None

Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days. Yes[X] or No[ ].

Indicate by check mark if disclosure of delinquent filers pursuant to Item 
405 of Regulation S-K is not contained herein, and will not be contained, to 
the best of registrant's knowledge, in definitive proxy or information 
statements incorporated by reference in Part II of this Form 10-K or any 
amendment to this Form 10-K. [ ]

The aggregate market value of the voting stock held by non-affiliates of the 
registrant computed by reference to the price at which the stock was sold on 
March 21, 1997 was $3,256,098,356.

The number of shares of Common Stock outstanding as of March 21, 1997 was 
128,553,801.

<PAGE>
DOCUMENTS INCORPORATED BY REFERENCE

  Portions of registrant's definitive proxy statement for its 1997 Annual 
Meeting of Shareholders are incorporated by reference into Part III of this 
Report.

  Selected information contained in registrant's Annual Report to 
Shareholders for the fiscal year ended December 29, 1996, is included as 
Exhibit 13, and incorporated by reference into Parts I and II of this Report.


                                    PART I

ITEM  1.  BUSINESS
          --------
  (a) General Development of Business
      -------------------------------
  The Company designs, manufactures and markets a diverse line of toy 
products and related items throughout the world. Included in its offerings 
are games and puzzles, preschool, boys' action and girls' toys, dolls, plush 
products and infant products, including infant apparel. The Company also 
licenses various tradenames, characters and other property rights for use in 
connection with the sale by others of noncompeting toys and non-toy products.

  Except as expressly indicated or unless the context otherwise requires, as 
used herein, the "Company" means Hasbro, Inc., a Rhode Island corporation 
organized on January 8, 1926, and its subsidiaries.

 During 1996, the Company began to take steps to become more brands driven 
and globally focused. The new focus is designed to allow the development of 
brands globally, which will provide greater coordination of key brands from a 
world-wide perspective, while still recognizing regional differences. It also 
will allow for the development of a blueprint for the global coordination of 
production and sourcing requirements.

  During 1997 the Company will continue to operate through its three primary 
units, Games, Toys and International while at the same time determining 
additional steps necessary to implement this focus and have a new 
organizational structure in place and operational in 1998.


  (b) Description of Business Products
      --------------------------------
  The Company's products are categorized for marketing purposes as follows:

    (i) Hasbro Toy Group
        ----------------
  The Hasbro Toy Group develops and markets infant, preschool, activity, boys 
and girls products in the United States, primarily utilizing the 
Playskool(R), Tonka(R) and Kenner(R) brands.

  The infant and preschool items are principally marketed under the Playskool 
brand and are specifically designed for preschool children, toddlers and 
infants.

<PAGE>
  Playskool's line of infant and juvenile items consists of products for very 
young children, including the 1-2-3 High Chair(TM), Musical Dream Screen(TM), 
Soft Walkin' Wheels(R), the Steady Steps(R) line of walkers and other infant 
accessories such as bibs, training cups and feeding items, soft toys and 
rattles. New products in 1997 include Snuzzles(TM) stuffed animals, blanket 
and bedtime book as well as Busy Shake, Rattle 'n Roll(TM).

  The preschool line includes such well known products as Lincoln Logs(R), 
Tinkertoy(R), Mr. Potato Head(R), 1-2-3 Bike(TM) and the "Busy(R)" line of 
toys; electronic items including Talking Barney(R); various role play 
products including Lovin' Sounds Nursery(R), Magic Tea Party(R) and the 
Playskool(R) Playstore; sports toys such as 1-2-3 Baseball(TM) and My First 
In-Line Skates(TM), and woodboard puzzles utilizing various licensed and 
proprietary characters. New items for 1997 include Huff'n Puff Vacuum(TM), an 
expanded line of Magic Touch(TM) Talking Books and a line of products based 
on the new television series, Arthur(TM).

  The Hasbro Toy Group also offers activity items for both girls and boys 
including Wonder World(TM) and the Fantastic Sticker Factory(TM) as well as 
such classic lines as Play-Doh(R), Easy-Bake(R) Oven and the Spirograph(R) 
design toy. New offerings for 1997 include Nerf(R) Orf(TM), a lightweight 
compound which can be molded and also bounces, several products which can be 
used to make colorful paper creations, and Fantastic Cel Painter(TM). 

  Its girls' items include the Raggedy Ann(R) and Raggedy Andy(R) line of rag 
dolls along with a large doll line which includes the Baby Go Bye Bye(TM), 
Juice 'n Cookies Baby Alive(R) and Baby All Gone(R). Included in its new 
introductions for 1997 are Baby Did It(TM) and Newborn Baby Check-Up(R) large 
dolls, several fashion dolls and accessories based on Sabrina, the Teenage 
Witch(TM) and Crystal's Secrets(TM) playsets.

  In boys' toys it offers a wide range of products, many of which are tied to 
entertainment properties, including Star Wars(R), and Batman(R) action 
figures and accessories. It also offers such classic properties as G.I. 
Joe(R), Starting Line-Up(R), The Transformers(R), the Tonka(R) line of trucks 
and vehicles, including the XRC(R) radio-controlled vehicles, the Nerf(R) 
line of soft action play equipment and the Larami(R) Super Soaker(TM) line of 
water products. New introductions for 1997 include action figures and 
accessories tied to the re-release of the Star Wars trilogy and the new 
Batman and Jurassic Park(R) movies, several collectible figurines of NASCAR 
drivers, as part of Starting Lineup, a Winner's Circle(TM) line of die cast 
vehicle assortments, including stock cars and dragsters, MicroVerse(TM), a 
series of miniature playsets, and several Classic Tonka Edition vehicles, 
celebrating the 50th anniversary of Tonka trucks.

   (ii) Hasbro Games Group
        ------------------
  The Hasbro Games Group develops and markets games and puzzles under the 
Milton Bradley(R) and Parker Brothers(R) brands. Milton Bradley maintains a 
line of board, strategy and word games, skill and action games and travel 
games with a diversified line of more than 200 games and puzzles for children 
and adults. Its staple items include Battleship(R), The Game of Life(R), 
Scrabble(R), Chutes and Ladders(R), Candy Land(R), Trouble(R), Mousetrap(R), 
Operation(R), Hungry Hungry Hippos(R), Connect Four(R), Twister(R) and Big 
Ben(R) Puzzles. The Company also provides games and puzzles for the entire 
family, including such games as Yahtzee(R), Parcheesi(R), Aggravation(R),
<PAGE>
Jenga(R) and Scattergories(R) and Puzz 3-D(R), a series of three dimensional 
jigsaw puzzles. Items added to the Milton Bradley line for 1997 include 
Chicken Croquet(TM), Planet Hollywood(TM), The Game and a series of 3-D 
Sculpture Puzzles(TM).

  The Parker Brothers brand markets a full line of games for families, 
children and adults. Its classic line of family board games includes 
Monopoly(R), Clue(R), Sorry!(R), Risk(R), Boggle(R), Ouija(R) and Trivial 
Pursuit(R), some of which have been in the Parker Brothers' line for more 
than 50 years. The Company also markets traditional card games such as Mille 
Bornes(R), Rook(R) and Rack-O(R), games for adults such as Outburst(R) and 
Catch Phrase(R), a line of Playskool(R) Games for children, including Kanga-
Banga Roo(TM) and Mr. Potato Head Pals(TM), as well as a line of puzzles. New 
to the Parker Brothers' line in 1997 are the Pooh Musical Hide 'N Seek Game, 
a Star Wars Limited Collectors Edition of Monopoly(R), a hand-held electronic 
version of Sorry! and a series of children's and adult puzzles using 
photographs and illustrations licensed from the National Geographic 
Society(TM).

  (iii) Hasbro Interactive
        ------------------
  During 1995, Parker Brothers developed and marketed a CD-ROM version of 
Monopoly(R), allowing interactive gameplay on a computer as well as through 
the Internet. In 1996, this product was transferred to a newly formed 
subsidiary, Hasbro Interactive, Inc. which also developed and marketed, both 
within the United States and internationally, additional interactive CD-ROM 
games during 1996, including Risk, Battleship and, for younger children, 
Tonka Construction(TM). During 1997, it plans to introduce additional 
interactive products including Sorry!, Outburst and several existing titles 
in a format to allow play on the Sony(R) Playstation(TM). Hasbro Interactive 
also recently announced an agreement in principle with Microsoft Corporation 
under which many of its game players using Hasbro Interactive CD-ROM products 
will be able to participate in multi-player games free of charge via the 
Microsoft(R) Internet Gaming Zone.      

   (iv) International
        -------------
  The Company conducts its international operations through subsidiaries in 
more than 25 countries which sell a representative range of the global brands 
and products marketed in the United States together with some items which are 
sold only internationally.

  Throughout the world, the Company markets products sourced by a Hong Kong 
subsidiary working primarily through unrelated manufacturers in various Far 
East countries, and in the Americas it also markets products supplied by the 
Company's Mexican and U.S. manufacturing operations. Additionally, 
subsidiaries in Europe market products primarily manufactured by the Company 
in Ireland and Spain; those in Australia and New Zealand, products 
manufactured by the Company in New Zealand; and in Canada, certain products 
which it assembles in Canada from components supplied by the Company's U.S. 
and Mexican operations. The Company has small investments in joint ventures 
in India and the Peoples Republic of China which manufacture and sell 
products both to the Company and unaffiliated customers. The Company also has 
Hong Kong units which market directly to retailers a line of high quality, 
low priced toys, games and related products, primarily on a direct import 
basis.

<PAGE>
  In addition, certain toy products are licensed to other toy companies to 
manufacture and sell product in certain international markets where the 
Company does not otherwise have a presence.

  Working Capital Requirements
  ----------------------------
  Production has been financed historically by means of short-term borrowings 
which reach peak levels during September through November of each year when 
receivables also generally reach peak levels. The revenue pattern of the 
Company continues to shift with the second half of the year growing in 
significance to its overall business and, within that half, the fourth 
quarter becoming more prominent. The Company expects that this trend will 
continue. The toy business is also characterized by customer order patterns 
which vary from year to year largely because of differences each year in the 
degree of consumer acceptance of a product line, product availability, 
marketing strategies and inventory levels of retailers and differences in 
overall economic conditions. As a result, comparisons of unshipped orders on 
any date with those at the same date in a prior year are not necessarily 
indicative of sales for that entire given year. Also, quick response 
inventory management practices now being used results in fewer orders being 
placed in advance of shipment and more orders, when placed, for immediate 
delivery. The Company's unshipped orders at March 2, 1997 and March 3, 1996 
were approximately $215,000,000 and $170,000,000, respectively. Also, it is a 
general industry practice that orders are subject to amendment or 
cancellation by customers prior to shipment. The backlog at any date in a 
given year can be affected by programs the Company may employ to induce its 
customers to place orders and accept shipments early in the year. This method 
is a general industry practice. The programs the Company is employing to 
promote sales in 1997 are not substantially different from those employed in 
1996.

  As part of the traditional marketing strategies of the toy industry, many 
sales made early in the year are not due for payment until the fourth quarter 
or early in the first quarter of the subsequent year, thus making it 
necessary for the Company to borrow significant amounts pending these 
collections. During the year, the Company relies on internally generated 
funds and short-term borrowing arrangements, including commercial paper, to 
finance its working capital needs. Currently, the Company has available to it 
unsecured lines of credit, which it believes are adequate, of approximately 
$1,340,000,000 including a $440,000,000 revolving credit agreement with a 
group of banks which is also used as a back-up to commercial paper issued by 
the Company.

  Research and Development
  ------------------------
  The Company's business is based to a substantial extent on the continuing 
development of new products and the redesigning of existing items for 
continuing market acceptance. In 1996, 1995 and 1994, approximately 
$152,487,000, $148,057,000 and $135,406,000, respectively, were incurred on 
activities relating to the development, design and engineering of new 
products and their packaging (including items brought to the Company by 
independent designers) and to the improvement or modification of ongoing 
products. Much of this work is performed by the Company's staff of designers, 
artists, model makers and engineers.

<PAGE>
  In addition to its own staff, the Company deals with a number of 
independent toy designers for whose designs and ideas the Company competes 
with other toy manufacturers. Rights to such designs and ideas, when acquired 
by the Company, are usually exclusive under agreements requiring the Company 
to pay the designer a royalty on the Company's net sales of the item. These 
designer royalty agreements in some cases provide for advance royalties and 
minimum guarantees.

  The Company also produces a number of toys under trademarks and copyrights 
utilizing the names or likenesses of familiar movie, television and comic 
strip characters, for whose rights the Company competes with other toy 
manufacturers. Licensing fees are generally paid as a royalty on the 
Company's net sales of the item. Licenses for the use of characters are 
generally exclusive for specific products or product lines in specified 
territories. In many instances, advance royalties and minimum guarantees are 
required by character license agreements.

  Marketing and Sales
  -------------------
  The Company's products are sold nationally and internationally to a broad 
spectrum of customers including wholesalers, distributors, chain stores, 
discount stores, mail order houses, catalog stores, department stores and 
other retailers, large and small. The Company and its subsidiaries employ 
their own sales forces which account for nearly all of the sales of their 
products. Remaining sales are generated by independent distributors who sell 
the Company's products principally in areas of the world where the Company 
does not otherwise maintain a presence. The Company maintains showrooms in 
New York and selected other major cities world-wide as well as at most of its 
subsidiary locations. Although the Company has more than 2,000 customers in 
the United States and Canada, most of which are wholesalers, distributors or 
large chain stores, there has been significant consolidation at the retail 
level over the last several years. In other countries, the Company has in 
excess of 20,000 customers, many of which are individual retail stores. 
During 1996, sales to the Company's two largest customers represented 22% and 
13% of consolidated net revenues.

  The Company advertises many of its toy and game products extensively on 
television. The Company generally advertises selected items in its product 
groups in a manner designed to promote the sale of other specific items in 
those product groups. Each year, the Company introduces its new products at 
its New York City showrooms at the time of the American International Toy 
Fair in February.  It also introduces some of its products to major customers 
during the last half of the prior year.

  In 1996, the Company spent approximately $418,003,000 in advertising, 
promotion and marketing programs compared to $417,886,000 in 1995 and 
$397,094,000 in 1994.

  Manufacturing and Importing
  ---------------------------
  The Company manufactures its products in facilities within the United 
States and various other countries (see "Properties"). Most of its products 
are manufactured from basic raw materials such as plastic and cardboard which 
are readily available but which may be subject to significant fluctuations in 
price. The Company's manufacturing process includes injection molding, blow 
molding, metal stamping, printing, box making, assembly and wood processing.
<PAGE>
The Company purchases certain components and accessories used in its toys and 
some finished items from United States manufacturers as well as from 
manufacturers in the Far East, which is the largest manufacturing center of 
toys in the world, and other countries. The 1996 implementation of the 
General Agreement on Tariffs and Trade reduced or eliminated customs duties 
on many products imported by the Company. The Company believes that the 
manufacturing capacity of its facilities and the supply of components, 
accessories and completed products which it purchases from unaffiliated 
manufacturers is adequate to meet the foreseeable demand for the products 
which it markets. The Company's reliance on external sources of manufacturing 
can be shifted, over a period of time, to alternative sources of supply for 
products it sells, should such changes be necessary. However, if the Company 
is prevented from obtaining products from a substantial number of its current 
Far East suppliers due to political, labor or other factors beyond its 
control, the Company's operations would be disrupted while alternative 
sources of product were secured. The imposition of trade sanctions by the 
United States against a class of products imported by the Company from, or 
the loss of "most favored nation" trading status by the People's Republic of 
China could significantly increase the cost of the Company's products 
imported into the United States from China.

  The Company makes its own tools and fixtures but purchases dies and molds 
principally from independent United States and international sources. Several 
of the Company's United States production departments operate on a two-shift 
basis and its molding departments operate on a continuous basis through most 
of the year.

  Competition
  -----------
  The Company's business is highly competitive and it competes with several 
large and many small United States and international manufacturers. The 
Company is a worldwide leader in the design, manufacture and marketing of 
toys, games and infant care products.

  Employees
  ---------
  The Company employs approximately 13,000 persons worldwide, approximately 
6,500 of whom are located in the United States.  

  Trademarks, Copyrights and Patents
  ----------------------------------
  The Company's products are protected, for the most part and in as many 
countries as practical, by registered trademarks, copyrights and patents to 
the extent that such protection is available and meaningful. The loss of such 
rights concerning any particular product would not have a material adverse 
effect on the Company's business, although the loss of such protection for a 
number of significant items might have such an effect.

  Government Regulation
  ---------------------
  The Company's toy products sold in the United States are subject to the 
provisions of the Consumer Product Safety Act (the "CPSA"), The Federal 
Hazardous Substances Act (the "FHSA") and the regulations promulgated 
thereunder. The CPSA empowers the Consumer Product Safety Commission (the 
"CPSC") to take action against hazards presented by consumer products, 
including the formulation and implementation of regulations and uniform
<PAGE>
safety standards. The CPSC has the authority to seek to declare a product "a 
banned hazardous substance" under the CPSA and to ban it from commerce. The 
CPSC can file an action to seize and condemn an "imminently hazardous 
consumer product" under the CPSA and may also order equitable remedies such 
as recall, replacement, repair or refund for the product. The FHSA provides 
for the repurchase by the manufacturer of articles which are banned. Similar 
laws exist in some states and cities within the United States and in Canada, 
Australia and Europe. The Company maintains laboratories which have testing 
and other procedures intended to maintain compliance with the CPSA and FHSA. 
Notwithstanding the foregoing, there can be no assurance that all of the 
Company's products are or will be hazard free. While the Company neither has 
had any material product recalls nor knows of any currently, should any such 
problem arise, it could have an effect on the Company depending on the 
product and could affect sales of other products.

  The Children's Television Act of 1990 and the rules promulgated thereunder 
by the United States Federal Communications Commission as well as the laws of 
certain countries place certain limitations on television commercials during 
children's programming.

  The Company maintains programs to comply with various United States 
federal, state, local and international requirements relating to the 
environment, plant safety and other matters.

  Forward-Looking Information
  ---------------------------
  From time to time, Hasbro may publish forward-looking statements relating 
to such matters as anticipated financial performance, business prospects, 
technological developments, new products, research and development activities 
and similar matters. Forward-looking statements are inherently subject to 
risks and uncertainties, many of which are known by, or self-evident to, the 
investing public. The Private Securities Litigation Reform Act of 1995 
provides a safe harbor for forward-looking statements. In order to comply 
with the terms of the safe harbor, the Company notes that a variety of 
factors could cause its actual results and experience to differ materially 
from the anticipated results or other expectations expressed in its forward-
looking statements. The risks and uncertainties that may affect the 
operations, performance, development and results of Hasbro's business include 
the following:

   1)  Hasbro's dependence on its timely development and introduction of new 
products and the acceptance, by both the customer and consumer, of new and 
continuing products;

   2)  The impact of competition on revenue and margins;

   3)  The impact of differing economic conditions in Hasbro's various 
international markets as well as the effect of currency fluctuations on 
reportable income;

   4)  The continuing trend of increased concentration of Hasbro's revenues 
in the second half and fourth quarter of the year, together with the 
increased reliance by retailers on quick response inventory management 
practices, increases the risk of the Company's underproduction of popular 
items, overproduction of less popular items and failure to achieve tight and 
compressed shipping schedules; and

<PAGE>
   5)  Other risks and uncertainties as are or may be detailed from time to 
time in Hasbro's public announcements and filings with the Securities and 
Exchange Commission.

  (c) Financial Information About International and United States
      -----------------------------------------------------------
       Operations and Export Sales
       ---------------------------
  The information required by this item is included in note 16 of Notes to 
Consolidated Financial Statements in Exhibit 13 to this Report and is 
incorporated herein by reference.


ITEM  2.  PROPERTIES
          ----------
                                                                 Lease
                                           Square   Type of    Expiration
Location          Use                       Feet   Possession    Dates
- - --------          ---                      ------  ----------  ----------

Rhode Island
- - ------------
 Pawtucket        Executive, Sales &
                   Marketing Offices &
                   Product Development    343,000     Owned        --
 Pawtucket        Administrative Office    23,000     Owned        --
 East Providence  Administrative Office   120,000     Leased      1999
 Central Falls    Manufacturing           261,500     Owned        --

Massachusetts
- - -------------
 East Longmeadow  Office, Manufacturing
                   & Warehouse          1,147,500     Owned        -- 
 East Longmeadow  Office, Manufacturing
                   & Warehouse            254,400     Owned        --
 East Longmeadow  Warehouse               500,000     Leased      1998
 Beverly          Office                  100,000     Owned        --

New Jersey
- - ----------
 Northvale        Warehouse                75,000     Leased      2002
 Mt. Laurel       Office                   11,000     Leased      1997

New York
- - --------
 New York         Office & Showroom        70,300     Leased      2000
 New York         Offices & Showrooms      32,300     Leased      1999

Ohio
- - ----
 Cincinnati       Office                  161,000     Leased      2007
 Cincinnati       Warehouse                33,000     Leased      1999

Pennsylvania
- - ------------
 Allentown        Warehouses              574,500     Leased      1997

<PAGE>
                                                                 Lease
                                           Square   Type of    Expiration
Location          Use                       Feet   Possession    Dates
- - --------          ---                      ------  ----------  ----------

South Carolina
- - --------------
 Easley           Manufacturing            31,500     Leased      1997
 Easley           Manufacturing            75,000     Owned        --
 Easley           Manufacturing            29,000     Owned        --

Texas
- - -----
 El Paso          Manufacturing
                   & Warehouse            373,000     Owned        --
 El Paso          Manufacturing
                   & Warehouse            696,100     Leased      1998
 El Paso          Warehouses              455,000     Leased      1997

Vermont
- - -------
 Fairfax          Manufacturing            43,000     Owned        --

Washington
- - ----------
 Seattle          Office & Warehouse      125,100     Leased(1)   1997

Australia
- - ---------
 Lidcombe         Office & Warehouse      161,400     Leased      2002
 Eastwood         Office                   16,900     Leased      1997

 Austria
- - -------
 Vienna           Office                    2,500     Leased      1997

Belgium
- - -------
 Brussels         Office & Showroom        20,700     Leased      1997

Canada
- - ------
 Montreal         Office, Manufacturing
                   & Showroom             133,900     Leased      1997
 Mississauga      Sales Office & Showroom  16,300     Leased      1998
 Montreal         Warehouse                88,100     Leased      1997

Peoples Republic of China
- - -------------------------
 Guangzhou        Warehouse                 9,600     Leased      1997

Denmark
- - -------
 Glostrup         Office                    9,200     Leased      1999

<PAGE>
                                                                 Lease
                                           Square   Type of    Expiration
Location          Use                       Feet   Possession    Dates
- - --------          ---                      ------  ----------  ----------

England
- - -------
 Uxbridge         Office & Showroom        94,500     Leased      2013
 Castlegate       Office & Manufacturing  400,000     Leased      1997
 Paddock Wood     Office                   30,000     Leased      1997

Finland
- - -------
 Helsinki         Office                    8,000     Leased      1998

France
- - ------
 Le Bourget
  du Lac          Office, Manufacturing
                   & Warehouse            108,300     Owned        --
 Savoie Technolac Office                   33,500     Owned        --
 Creutzwald       Warehouse               108,700     Owned        --
 Gresy            Warehouse               265,000     Leased      1997

Germany
- - -------
 Dietzenbach      Office                   39,400     Leased      1998
 Soest            Office & Warehouse      156,300     Owned        --

Greece
- - ------
 Athens           Office & Warehouse      176,500     Leased      1997

Hong Kong
- - ---------
 Kowloon          Office                   18,600     Leased      2000
 Kowloon          Office                   16,100     Leased      2000
 Shatkin          Office & Warehouse       17,800     Leased      1997

Hungary
- - -------
 Budapest         Office                    6,300     Leased      1997

Ireland
- - -------
 Waterford        Office, Manufacturing
                   & Warehouse            244,400     Owned        --

Israel
- - ------
 Jerusalem        Office                    2,700     Leased      1998

Italy
- - -----
 Milan            Office & Showroom        12,100     Leased      2002

<PAGE>
                                                                 Lease
                                           Square   Type of    Expiration
Location          Use                       Feet   Possession    Dates
- - --------          ---                      ------  ----------  ----------

Japan
- - -----
 Tokyo            Office                    7,200     Leased      1998

Malaysia
- - -------
 Selangor
  Darul Ehsan     Office                    6,800     Leased      1997

Mexico
- - ------
 Tijuana          Office & Manufacturing  143,800     Leased      1998
 Tijuana          Manufacturing           205,000     Leased      1998
 Tijuana          Warehouse               143,800     Leased      1998
 Reyna            Office                   16,100     Leased      2001
 Juarez           Manufacturing           169,500     Owned        --
 Venados          Warehouses              118,100     Leased      1999

The Netherlands
- - ---------------
 Ter Apel         Office & Warehouse      139,300     Owned        --
 Ter Apel         Warehouse                39,700     Leased      1997

New Zealand
- - -----------
 Auckland         Office, Manufacturing
                   & Warehouse            110,900     Leased      2005

Norway
- - ------
 Asker            Office                    6,500     Leased      1999

Poland
- - ------
 Warsaw           Office                    5,000     Leased      1998

Portugal
- - --------
 Estoril-Lisboa   Office                    2,900     Leased      1997
  
Singapore
- - ---------
 Singapore        Office & Warehouse        9,300     Leased      1997

Spain
- - -----
 Valencia         Office, Manufacturing
                   & Warehouse            115,100     Leased      1999
 Valencia         Office                   27,600     Leased      2011
 Valencia         Manufacturing
                   & Warehouse            201,900     Leased      2011
 Valencia         Warehouse                48,100     Leased      1997

<PAGE>
                                                                 Lease
                                           Square   Type of    Expiration
Location          Use                       Feet   Possession    Dates
- - --------          ---                      ------  ----------  ----------

Sweden
- - ------
 Vosby            Office                    7,400     Leased      1998

Switzerland
- - -----------
 Mutschellen      Office & Warehouse       23,400     Leased      1997

Taiwan
- - ------
 TPE County       Warehouse                14,400     Leased      1998

Wales
- - -----
 Newport          Warehouse                76,000     Leased      2003
 Newport          Warehouse                52,000     Owned        --

    (1)  In addition, at this location the Port of Seattle operates a
         400,000 square foot distribution facility pursuant to an agreement
         with the Company.

  In addition to the above listed facilities, the Company either owns or 
leases various other properties approximating 150,000 square feet which are 
utilized in its operations. The Company also either owns or leases an 
aggregate of approximately 1,000,000 square feet not currently being utilized 
in its operations.  Most of these properties are being leased, subleased or 
offered for sublease or sale. A portion of this space not used in the 
Company's operations represent facilities used by Tonka Corporation units 
prior to its acquisition by the Company.

  The foregoing properties consist, in general, of brick, cinder block or 
concrete block buildings which the Company believes are in good condition and 
well maintained.


ITEM  3.  LEGAL PROCEEDINGS
          -----------------
  The Company is party to certain legal proceedings, substantially involving 
routine litigation incidental to the Company's business, none of which, 
individually or in the aggregate, is deemed to be material.


ITEM  4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
          ---------------------------------------------------
  None.


<PAGE>
EXECUTIVE OFFICERS OF THE REGISTRANT
- - ------------------------------------
  The following persons are the executive officers of the Company and its 
subsidiaries and divisions. Such executive officers are elected annually. The 
position and office listed below are the principal position(s) and office(s) 
held by such person with the Company, subsidiary or divisions employing such 
person. The persons listed below generally also serve as officers and 
directors of the Company's various subsidiaries at the request and 
convenience of the Company.

                                                                Period
                                                                Serving in
                                                                Current
Name                         Age  Position and Office Held      Position
- - ----                         ---  ------------------------      ----------
Alan G. Hassenfeld           48  Chairman of the Board,
                                 President and Chief Executive
                                 Officer                        Since 1989
 
Harold P. Gordon (1)         59  Vice Chairman                  Since 1995

George R. Ditomassi, Jr. (2) 62  Executive Vice President and
                                 President, Global Innovation   Since 1996

Adam Klein (3)               45  Executive Vice President,
                                 Global Strategy and
                                 Development                    Since 1996

John T. O'Neill              52  Executive Vice President and
                                 Chief Financial Officer        Since 1989

Alfred J. Verrecchia(4)      54  Executive Vice President and
                                 President, Global Operations   Since 1996

Virginia H. Kent (5)         42  President, Global Brands and
                                 Product Development            Since 1996

E. David Wilson (6)          59  President, Hasbro Americas     Since 1996

Dan D. Owen (7)              48  President, Hasbro, USA         Since 1996

Richard B. Holt              55  Senior Vice President
                                 and Controller                 Since 1992

Cynthia S. Reed (8)          41  Senior Vice President and
                                 General Counsel                Since 1995

Phillip H. Waldoks (9)       44  Senior Vice President -
                                 Corporate Legal Affairs
                                 and Secretary                  Since 1995

Russell L. Denton            52  Vice President and Treasurer   Since 1989


  (1)  Prior thereto, Partner, Stikeman, Elliott (law firm).

  (2)  Prior thereto, Chief Operating Officer, Games and International.

<PAGE>
  (3)  Prior thereto, President, Klein & Co. (consulting firm specializing
       in managing strategic change); Chief Executive Officer of Bowmat Ltd.
       (a South African manufacturer and distributor of construction related
       materials) from 1992 through 1993.

  (4)  Prior thereto, Chief Operating Officer, Domestic Toy Operations.

  (5)  Prior thereto, General Manager, Girls/Boys/Nerf, from 1994 to 1996;
       prior thereto, Senior Vice President, Marketing, Kenner, from 1993
       to 1994; prior thereto, Vice President, Marketing, Kenner.

  (6)  Prior thereto, President Hasbro Games Group, from 1995 to 1996; prior
       thereto, President, Milton Bradley.

  (7)  Prior thereto, President, Hasbro Toy Group, from 1994 to 1996; prior
       thereto, President, Playskool.

  (8)  Prior thereto, Vice President - Legal.

  (9)  Prior thereto, Senior Vice President - Corporate Legal Affairs.  


                                    PART II

ITEM  5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
          -----------------------------------------------------
           STOCKHOLDER MATTERS
           -------------------
  The information required by this item is included in Market for the 
Registrant's Common Equity and Related Stockholder Matters in Exhibit 13 to 
this Report and is incorporated herein by reference.


ITEM  6.  SELECTED FINANCIAL DATA
          -----------------------
  The information required by this item is included in Selected Financial 
Data in Exhibit 13 to this Report and is incorporated herein by reference.


ITEM  7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
          -----------------------------------------------------------
           AND RESULTS OF OPERATIONS
           -------------------------
  The information required by this item is included in Management's Review in 
Exhibit 13 to this Report and is incorporated herein by reference.


ITEM  8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
          -------------------------------------------
  The information required by this item is included in Financial Statements 
and Supplementary Data in Exhibit 13 to this Report and is incorporated 
herein by reference.


<PAGE>
ITEM  9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
          -----------------------------------------------------------
           AND FINANCIAL DISCLOSURE
           ------------------------
  None.


                                    PART III

ITEMS 10, 11, 12 and 13.

  The information required by these items is included in registrant's 
definitive proxy statement for the 1997 Annual Meeting of Shareholders and is 
incorporated herein by reference, except that the sections under the headings 
(a) "Comparison of Five Year Cumulative Total Shareholder Return Among 
Hasbro, S&P 500 and Russell 1000 Consumer Discretionary Economic Sector" and 
accompanying material and (b) "Report of the Compensation and Stock Option 
Committee of the Board of Directors" in the definitive proxy statement shall 
not be deemed "filed" with the Securities and Exchange Commission or subject 
to Section 18 of the Securities Exchange Act of 1934.


                                    PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K
         ---------------------------------------------------------------
  (a) Financial Statements, Financial Statement Schedules and Exhibits
      ----------------------------------------------------------------
    (1)  Financial Statements
         --------------------
           Included in PART II of this report:
             Independent Auditors' Report

             Consolidated Balance Sheets at December 29, 1996 and 
              December 31, 1995

             Consolidated Statements of Earnings for the Three Fiscal
              Years Ended in December 1996, 1995 and 1994

             Consolidated Statements of Shareholders' Equity for the
              Three Fiscal Years Ended in December 1996, 1995 and 1994

             Consolidated Statements of Cash Flows for the Three
              Fiscal Years Ended in December 1996, 1995 and 1994

             Notes to Consolidated Financial Statements

    (2)  Financial Statement Schedules
         -----------------------------
           Included in PART IV of this Report:
             Report of Independent Certified Public Accountants
              on Financial Statement Schedule

             For the Three Fiscal Years Ended in December 1996, 1995
              and 1994:
               Schedule II - Valuation and Qualifying Accounts and
                              Reserves

<PAGE>
  Schedules other than those listed above are omitted for the reason that 
they are not required or are not applicable, or the required information is 
shown in the financial statements or notes thereto. Columns omitted from 
schedules filed have been omitted because the information is not applicable.

    (3)   Exhibits
          --------
  The Company will furnish to any shareholder, upon written request, any 
exhibit listed below upon payment by such shareholder to the Company of the 
Company's reasonable expenses in furnishing such exhibit.

Exhibit
- - -------
    3.  Articles of Incorporation and Bylaws
         (a)  Restated Articles of Incorporation of the Company.
              (Incorporated by reference to Exhibit (c)(2) to the
              Company's Current Report on Form 8-K, dated July 15,
              1993, File No. 1-6682.) 

         (b)  Amended and Restated Bylaws of the Company. (Incorporated by
              reference to Exhibit (3) to the Company's Current Report on
              Form 8-K, dated February 16, 1996, File No. 1-6682.)

    4.  Instruments defining the rights of security holders, including
        indentures.
         (a)  Revolving Credit Agreement, dated as of June 22, 1992, among
              the Company, certain banks (the "Banks"), and The First
              National Bank of Boston, as agent for the Banks (the 
              "Agent"). (Incorporated by reference to Exhibit 4(a) to the
              Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 27, 1992, File No. 1-6682.)

         (b)  Subordination Agreement, dated as of June 22, 1992, among
              the Company, certain subsidiaries of the Company, and the
              Agent. (Incorporated by reference to Exhibit 4(b) to the
              Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 27, 1992, File No. 1-6682.)

         (c)  Amendment No. 1, dated as of April 1, 1994, to Revolving
              Credit Agreement among the Company, the Banks and the Agent.
              (Incorporated by reference to Exhibit 4 to the Company's
              Quarterly Report on Form 10-Q for the Period Ended March 27,
              1994, File No. 1-6682.)

         (d)  Amendment No. 2, dated as of May 1, 1995, to the Revolving
              Credit Agreement among the Company, the Banks and the Agent.
              (Incorporated by reference to Exhibit 4 to the Company's
              Quarterly Report on Form 10-Q for the Period Ended April 2,
              1995, File No. 1-6682.)

         (e)  Amendment No. 3, dated as of May 10, 1996, to the Revolving
              Credit Agreement among the Company, the Banks and the Agent.
              (Incorporated by reference to Exhibit 4 to the Company's
              Quarterly Report on Form 10-Q for the Period Ended March 31,
              1996, File No. 1-6682.)

<PAGE>
   10.  Material Contracts
         (a)  Lease between Hasbro Canada Inc. (formerly named Hasbro
              Industries (Canada) Ltd.) and Central Toy Manufacturing Co.
              ("Central Toy"), dated December 23, 1976. (Incorporated by
              reference to Exhibit 10.15 to the Company's Registration 
              Statement on Form S-14, File No. 2-92550.)

         (b)  Lease between Hasbro Canada Inc. and Central Toy, together
              with an Addendum thereto, each dated as of May 1, 1987.
              (Incorporated by reference to Exhibit 10(f) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 27, 1987, File No. 1-6682.)

         (c)  Agreement between the Company and Bear, Stearns & Co. Inc.,
              dated as of January 16, 1996.(Incorporated by reference to
              Exhibit 10(c) to the Company's Annual Report on Form 10-K for
              the Fiscal Year Ended December 31, 1995, File No. 1-6682.)

        Executive Compensation Plans and Arrangements
         (d)  Employee Incentive Stock Option Plan. (Incorporated by
              reference to  Exhibit 4.1 to the Company's Registration 
              Statement on Form S-8, File No. 2-78018.)

         (e)  Amendment No. 1 to Employee Incentive Stock Option Plan.
              (Incorporated by reference to Exhibit 10(l) to the Company's
              Annual  Report on Form 10-K for the Fiscal Year Ended
              December 28, 1986, File No. 1-6682.)

         (f)  Amendment No. 2 to Employee Incentive Stock Option Plan.
              (Incorporated by reference to Exhibit 10(n) to the Company's
              Annual  Report on Form 10-K for the Fiscal Year Ended
              December 27, 1987, File No. 1-6682.)

         (g)  Amendment No. 3 to Employee Incentive Stock Option Plan.
              (Incorporated by reference to Exhibit 10(o) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 25, 1988, File No. 1-6682.)

         (h)  Amendment No. 4 to Employee Incentive Stock Option Plan.
              (Incorporated by reference to Exhibit 10(s) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 31, 1989, File No. 1-6682.)

         (i)  Form of Incentive Stock Option Agreement for incentive stock
              options. (Incorporated by reference to Exhibit 10(o) to the
              Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 27, 1987, File No. 1-6682.)

         (j)  Form of Non Qualified Stock Option Agreement under the
              Employee Incentive Stock Option Plan. (Incorporated by 
              reference to Exhibit 10(q) to the Company's Annual Report
              on Form 10-K for the Fiscal Year Ended December 25, 1988,
              File No. 1-6682.)

         (k)  Non Qualified Stock Option Plan. (Incorporated by reference
              to Exhibit 10.10 to the Company's Registration Statement on
              Form S-14, File No. 2-92550.)

<PAGE>
         (l)  Amendment No. 1 to Non Qualified Stock Option Plan.
              (Incorporated by reference to Exhibit 10(j) to the
              Company's Annual Report on Form 10-K for the Fiscal 
              Year Ended December 28, 1986, File No. 1-6682.)

         (m)  Amendment No. 2 to Non Qualified Stock Option Plan.
              (Incorporated by reference to Appendix A to the Company's
              definitive proxy statement for its 1987 Annual Meeting of
              Shareholders, File No. 1-6682.)

         (n)  Amendment No. 3 to Non Qualified Stock Option Plan.
              (Incorporated by reference to Exhibit 10(l) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 31, 1989, File No. 1-6682.)

         (o)  Form of Stock Option Agreement (For Employees) under the Non
              Qualified Stock Option Plan. (Incorporated by reference to
              Exhibit 10(t) to the Company's Annual Report on Form 10-K
              for the Fiscal Year Ended December 27, 1992, File No.
              1-6682.)

         (p)  1992 Stock Incentive Plan (Incorporated by reference to
              Appendix A to the Company's definitive proxy statement for
              its 1992 Annual Meeting of Shareholders, File No. 1-6682.)

         (q)  Form of Stock Option Agreement (For Employees) under the
              1992 Stock Incentive Plan and the Stock Incentive Performance
              Plan. (Incorporated by reference to Exhibit 10(v) to the
              Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 27, 1992, File No. 1-6682.)

         (r)  Form of Stock Option Agreement (For Participants in the Long
              Term Incentive Program) under the 1992 Stock Incentive Plan
              and the Stock Incentive Performance Plan. (Incorporated by
              reference to Exhibit 10(w) to the Company's Annual Report on
              Form 10-K for the Fiscal Year Ended December 27, 1992, File
              No. 1-6682.)

         (s)  Form of Employment Agreement between the Company and nine
              executive officers of the Company. (Incorporated by
              reference to Exhibit 10(v) to the Company's Annual Report on
              Form 10-K for the Fiscal Year Ended December 31, 1989,
              File No. 1-6682.)

         (t)  Hasbro, Inc. Retirement Plan for Directors. (Incorporated
              by  reference to Exhibit 10(x) to the Company's Annual 
              Report on Form 10-K for the Fiscal Year Ended December 30,
              1990, File No. 1-6682.)

         (u)  Form of Director's Indemnification Agreement. (Incorporated
              by reference to Appendix B to the Company's definitive proxy
              statement for its 1988 Annual Meeting of Shareholders, File
              No. 1-6682.)

<PAGE>
         (v)  Hasbro, Inc. Deferred Compensation Plan for Non-Employee
              Directors.(Incorporated by reference to Exhibit 10(cc) to
              the Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 26, 1993, File No. 1-6682.)

         (w)  Hasbro, Inc. Stock Option Plan for Non-Employee Directors.
              (Incorporated by reference to Appendix A to the Company's
              definitive proxy statement for its 1994 Annual Meeting of
              Shareholders, File No. 1-6682.)

         (x)  Form of Stock Option Agreement for Non-Employee Directors
              under the Hasbro, Inc. Stock Option Plan for Non-Employee
              Directors. (Incorporated by reference to Exhibit 10(w) to
              the Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 25, 1994, File No. 1-6682.)

         (y)  Hasbro, Inc. Senior Management Annual Performance Plan.
              (Incorporated by reference to Appendix B to the Company's
              definitive proxy statement for its 1994 Annual Meeting of
              Shareholders, File No. 1-6682.)

         (z)  Hasbro, Inc. Stock Incentive Performance Plan. (Incorporated
              by reference to Appendix A to the Company's definitive proxy
              statement for its 1995 Annual Meeting of Shareholders, File
              No. 1-6682.)

        (aa)  Employment Agreement, dated as of January 1, 1996, between
              the Company and Harold P. Gordon. (Incorporated by reference
              to Exhibit 10(aa) to the Company's Annual Report on Form 10-K
              for the Fiscal Year Ended December 31, 1995, File No. 1-6682.)

        (bb)  Severance And Settlement Agreement And Release, dated as of
              December 20, 1995, and addendum thereto, between the Company
              and Dan D. Owen. (Incorporated by reference to Exhibit 10(bb)
              to the Company's Annual Report on Form 10-K for the Fiscal
              Year Ended December 31, 1995, File No. 1-6682.)

        (cc)  Amendment, effective as of January 1, 1997 to Severance and
              Settlement Agreement and Release between the Company and
              Dan D. Owen.

        (dd)  Employee Non-Qualified Stock Plan.

   11.  Statement re computation of per share earnings

   12.  Statement re computation of ratios

   13.  Selected information contained in Annual Report to Shareholders

   22.  Subsidiaries of the registrant

   24.  Consents of experts and counsel
         (a)  Consent of KPMG Peat Marwick LLP

   27.  Financial data schedule

<PAGE>
  The Company agrees to furnish the Securities and Exchange Commission, upon 
request, a copy of each agreement with respect to long-term debt of the 
Company, the authorized principal amount of which does not exceed 10% of the 
total assets of the Company and its subsidiaries on a consolidated basis.

  (b) Reports on Form 8-K
      -------------------
        A Current Report on Form 8-K dated February 6, 1997 was filed to
        announce the Company's results for the quarter and year ended
        December 29, 1996. Consolidated statements of earnings (without
        notes) for the quarter and year ended December 29, 1996 and
        December 31, 1995 and consolidated condensed balance sheets
        (without notes) as of said dates were also filed.

  (c) Exhibits
      --------
        See (a)(3) above

  (d) Financial Statement Schedules
      -----------------------------
        See (a)(2) above

<PAGE>




                        INDEPENDENT AUDITORS' REPORT


The Board of Directors and Shareholders
Hasbro, Inc.:


        Under date of February 5, 1997, we reported on the consolidated 
balance sheets of Hasbro, Inc. and subsidiaries as of December 29, 1996 and 
December 31, 1995 and the related consolidated statements of earnings, 
shareholders' equity, and cash flows for each of the fiscal years in the 
three-year period ended December 29, 1996, as contained in the 1996 annual 
report to shareholders. These consolidated financial statements and our 
report thereon are incorporated by reference in the annual report on Form 10-
K for the year 1996. In connection with our audits of the aforementioned 
consolidated financial statements, we also audited the related financial 
statement schedule listed in Item 14 (a)(2). This financial statement 
schedule is the responsibility of the Company's management. Our 
responsibility is to express an opinion on this financial statement schedule 
based on our audits.

        In our opinion, such financial statement schedule when considered in 
relation to the basic consolidated financial statements taken as a whole, 
presents fairly in all material respects the information set forth therein.




/s/ KPMG Peat Marwick LLP   



Providence, Rhode Island

February 5, 1997

<PAGE>
                                                             SCHEDULE II
                           HASBRO, INC. AND SUBSIDIARIES

                   Valuation and Qualifying Accounts and Reserves

                           Fiscal Years Ended in December

                               (Thousands of Dollars)


                          Provision
             Balance at   Charged to                Write-Offs    Balance
            Beginning of   Costs and     Other          And      at End of
                Year       Expenses     Additions    Other (a)     Year
            ------------  ----------  ------------  -----------  ---------

Valuation 
 accounts
 deducted
 from assets
 to which
 they apply -
 for doubtful
 accounts
 receivable:

  1996        $48,800        5,834            -       (8,034)     $46,600
               ======       ======       ======       ======       ======

  1995        $51,000        5,860            -       (8,060)     $48,800
               ======       ======       ======       ======       ======

  1994        $54,200        5,120            -       (8,320)     $51,000
               ======       ======       ======       ======       ======


    (a) Includes write-offs, recoveries of previous write-offs and
        translation adjustments.

<PAGE>

SIGNATURES


  Pursuant to the requirements of Section 13 or 15(d) of the Securities 
Exchange Act of 1934, the registrant has duly caused this report to be signed 
on its behalf by the undersigned, thereunto duly authorized.

HASBRO, INC.  (Registrant)


By: /s/ Alan G. Hassenfeld                            Date: March 28, 1997
   -------------------------                               ---------------
   Alan G. Hassenfeld
   Chairman of the Board



  Pursuant to the requirements of the Securities Exchange Act of 1934, this 
report has been signed below by the following persons on behalf of the 
registrant and in the capacities and on the dates indicated.

Signature                      Title                        Date
- - ---------                      -----                        ----


 
 /s/ Alan G. Hassenfeld
- - ----------------------------   Chairman of the Board,       March 28, 1997
Alan G. Hassenfeld             President, Chief Executive
                               Officer and Director
                               (Principal Executive Officer)


 /s/ John T. O'Neill
- - ----------------------------   Executive Vice President     March 28, 1997
John T. O'Neill                and Chief Financial Officer
                               (Principal Financial and
                               Accounting Officer)


 /s/ Alan R. Batkin
- - ----------------------------   Director                     March 28, 1997
Alan R. Batkin


 /s/ George R. Ditomassi, Jr.
- - ----------------------------   Director                     March 28, 1997
George R. Ditomassi, Jr.


 /s/ Harold P. Gordon
- - ----------------------------   Director                     March 28, 1997
Harold P. Gordon


<PAGE>

 /s/ Alex Grass
- - ----------------------------   Director                     March 28, 1997
Alex Grass


 /s/ Sylvia K. Hassenfeld
- - ----------------------------   Director                     March 28, 1997
Sylvia K. Hassenfeld


 /s/ Marie-Josee Kravis
- - ----------------------------   Director                     March 28, 1997
Marie-Josee Kravis



- - ----------------------------   Director                     March   , 1997
Claudine B. Malone



- - ----------------------------   Director                     March   , 1997
Morris W. Offit


 /s/ Norma T. Pace
- - ----------------------------   Director                     March 28, 1997
Norma T. Pace


 /s/ E. John Rosenwald, Jr.
- - ----------------------------   Director                     March 28, 1997
E. John Rosenwald, Jr.


 /s/ Carl Spielvogel
- - ----------------------------   Director                     March 28, 1997
Carl Spielvogel


 /s/ Henry Taub
- - ----------------------------   Director                     March 28, 1997
Henry Taub


 /s/ Preston Robert Tisch
- - ----------------------------   Director                     March 28, 1997
Preston Robert Tisch


<PAGE>


- - ----------------------------   Director                     March   , 1997
Paul Wolfowitz


 /s/ Alfred J. Verrecchia
- - ----------------------------   Director                     March 28, 1997
Alfred J. Verrecchia


<PAGE>
                                   HASBRO, INC.

                            Annual Report on Form 10-K

                       for the Year Ended December 29, 1996

                                  Exhibit Index

Exhibit
- - -------
    3.  Articles of Incorporation and Bylaws
         (a)  Restated Articles of Incorporation of the Company.
              (Incorporated by reference to Exhibit (c)(2) to the
              Company's Current Report on Form 8-K, dated July 15,
              1993, File No. 1-6682.) 

         (b)  Amended and Restated Bylaws of the Company. (Incorporated by
              reference to Exhibit (3) to the Company's Current Report on
              Form 8-K, dated February 16, 1996, File No. 1-6682.).

    4.  Instruments defining the rights of security holders, including
        indentures
         (a)  Revolving Credit Agreement, dated as of June 22, 1992, among
              the Company, certain banks (the "Banks"), and The First
              National Bank of Boston, as agent for the Banks (the 
              "Agent"). (Incorporated by reference to Exhibit 4(a) to the
              Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 27, 1992, File No. 1-6682.)

         (b)  Subordination Agreement, dated as of June 22, 1992, among
              the Company, certain subsidiaries of the Company, and the
              Agent. (Incorporated by reference to Exhibit 4(b) to the
              Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 27, 1992, File No. 1-6682.)

         (c)  Amendment No. 1, dated as of April 1, 1994, to Revolving
              Credit Agreement among the Company, the Banks and the Agent.
              (Incorporated by reference to Exhibit 4 to the Company's
              Quarterly Report on Form 10-Q for the Period Ended March 27,
              1994, File No. 1-6682.)

         (d)  Amendment No. 2, dated as of May 1, 1995, to Revolving
              Credit Agreement among the Company, the Banks and the Agent.
              (Incorporated by reference to Exhibit 4 to the Company's
              Quarterly Report on Form 10-Q for the Period Ended April 2,
              1995, File No. 1-6682.)

         (e)  Amendment No. 3, dated as of May 10, 1996, to Revolving
              Credit Agreement among the Company, the Banks and the Agent.
              (Incorporated by reference to Exhibit 4 to the Company's
              Quarterly Report on Form 10-Q for the Period Ended March 31,
              1996, File No. 1-6682.)


<PAGE>
  10.  Material Contracts
         (a)  Lease between Hasbro Canada Inc. (formerly named Hasbro
              Industries (Canada) Ltd.) and Central Toy Manufacturing Co.
              ("Central Toy"), dated December 23, 1976. (Incorporated by
              reference to Exhibit 10.15 to the Company's Registration 
              Statement on Form S-14, File No. 2-92550.)

         (b)  Lease between Hasbro Canada Inc. and Central Toy, together
              with an Addendum thereto, each dated as of May 1, 1987.
              (Incorporated by reference to Exhibit 10(f) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 27, 1987, File No. 1-6682.)

         (c)  Agreement between the Company and Bear, Stearns & Co. Inc.,
              dated as of January 16, 1996. Incorporated by reference to
              Exhibit 10(c) to the Company's Annual Report on Form 10-K 
              for the Fiscal Year Ended December 31, 1996, File No. 1-6682.)

        Executive Compensation Plans and Arrangements
         (d)  Employee Incentive Stock Option Plan. (Incorporated by
              reference to Exhibit 4.1 to the Company's Registration 
              Statement on Form S-8, File No. 2-78018.)

         (e)  Amendment No. 1 to Employee Incentive Stock Option Plan.
              (Incorporated by reference to Exhibit 10(l) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 28, 1986, File No. 1-6682.)

         (f)  Amendment No. 2 to Employee Incentive Stock Option Plan.
              (Incorporated by reference to Exhibit 10(n) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 27, 1987, File No. 1-6682.)

         (g)  Amendment No. 3 to Employee Incentive Stock Option Plan.
              (Incorporated by reference to Exhibit 10(o) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 25, 1988, File No. 1-6682.)

         (h)  Amendment No. 4 to Employee Incentive Stock Option Plan.
              (Incorporated by reference to Exhibit 10(s) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 31, 1989, File No. 1-6682.)

         (i)  Form of Incentive Stock Option Agreement for incentive stock
              options. (Incorporated by reference to Exhibit 10(o) to the
              Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 27, 1987, File No. 1-6682.)

         (j)  Form of Non Qualified Stock Option Agreement under the
              Employee Incentive Stock Option Plan. (Incorporated by 
              reference to Exhibit 10(q) to the Company's Annual Report
              on Form 10-K for the Fiscal Year Ended December 25, 1988,
              File No. 1-6682.)

<PAGE>
         (k)  Non Qualified Stock Option Plan. (Incorporated by reference
              to Exhibit 10.10 to the Company's Registration Statement on
              Form S-14, File No. 2-92550.)

         (l)  Amendment No. 1 to Non Qualified Stock Option Plan.
              (Incorporated by reference to Exhibit 10(j) to the
              Company's Annual Report on Form 10-K for the Fiscal 
              Year Ended December 28, 1986, File No. 1-6682.)

         (m)  Amendment No. 2 to Non Qualified Stock Option Plan.
              (Incorporated by reference to Appendix A to the Company's
              definitive proxy statement for its 1987 Annual Meeting of
              Shareholders, File No. 1-6682.)

         (n)  Amendment No. 3 to Non Qualified Stock Option Plan.
              (Incorporated by reference to Exhibit 10(l) to the Company's
              Annual Report on Form 10-K for the Fiscal Year Ended
              December 31, 1989, File No. 1-6682.)

         (o)  Form of Stock Option Agreement (For Employees) under the Non 
              Qualified Stock Option Plan. (Incorporated by reference to
              Exhibit 10(t) to the Company's Annual Report on Form 10-K
              for the Fiscal Year Ended December 27, 1992, File No.
              1-6682.)

         (p)  1992 Stock Incentive Plan (Incorporated by reference to
              Appendix A to the Company's definitive proxy statement for
              its 1992 Annual Meeting of Shareholders, File No. 1-6682.)

         (q)  Form of Stock Option Agreement (For Employees) under the
              1992 Stock Incentive Plan and the Stock Incentive Performance
              Plan. (Incorporated by reference to Exhibit 10(v) to the
              Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 27, 1992, File No. 1-6682.)

         (r)  Form of Stock Option Agreement (For Participants in the Long
              Term Incentive Program) under the 1992 Stock Incentive Plan
              and the Stock Incentive Performance Plan. (Incorporated by
              reference to Exhibit 10(w) to the Company's Annual Report on
              Form 10-K for the Fiscal Year Ended December 27, 1992, File
              No. 1-6682.)

         (s)  Form of Employment Agreement between the Company and nine
              executive officers of the Company. (Incorporated by
              reference to Exhibit 10(v) to the Company's Annual Report on
              Form 10-K for the Fiscal Year Ended December 31, 1989,
              File No. 1-6682.)

         (t)  Hasbro, Inc. Retirement Plan for Directors. (Incorporated
              by  reference to Exhibit 10(x) to the Company's Annual 
              Report on Form 10-K for the Fiscal Year Ended December 30,
              1990, File No. 1-6682.)

         (u)  Form of Director's Indemnification Agreement. (Incorporated
              by reference to Appendix B to the Company's definitive proxy
              statement for its 1988 Annual Meeting of Shareholders, File
              No. 1-6682.)

<PAGE>
         (v)  Hasbro, Inc. Deferred Compensation Plan for Non-Employee
              Directors. (Incorporated by  reference to Exhibit 10(cc) to
              the Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 26, 1993, File No. 1-6682.)

         (w)  Hasbro, Inc. Stock Option Plan for Non-Employee Directors.
              (Incorporated by reference to Appendix A to the Company's
              definitive proxy statement for its 1994 Annual Meeting of
              Shareholders, File No. 1-6682.)

         (x)  Form of Stock Option Agreement for Non-Employee Directors
              under the Hasbro, Inc. Stock Option Plan for Non-Employee
              Directors. (Incorporated by reference to Exhibit 10(w) to
              the Company's Annual Report on Form 10-K for the Fiscal Year
              Ended December 25, 1994, File No. 1-6682.)

         (y)  Hasbro, Inc. Senior Management Annual Performance Plan.
              (Incorporated by reference to Appendix B to the Company's
              definitive proxy statement for its 1994 Annual Meeting of
              Shareholders, File No. 1-6682.)

         (z)  Hasbro, Inc. Stock Incentive Performance Plan. (Incorporated
              by reference to Appendix A to the Company's definitive proxy
              statement for its 1995 Annual Meeting of Shareholders, File
              No. 1-6682.)

        (aa)  Employment Agreement, dated as of January 1, 1996, between
              the Company and Harold P. Gordon. (Incorporated by reference
              to Exhibit 10(aa) to the Company's Annual Report on Form 10-K
              for the Fiscal Year Ended December 31, 1995, File No. 1-6682.)

        (bb)  Severance And Settlement Agreement And Release, dated as of
              December 20, 1995, and addendum thereto, between the Company
              and Dan D. Owen. (Incorporated by reference to Exhibit 10(bb)
              to the Company's Annual Report on Form 10-K for the Fiscal
              Year Ended December 31, 1995, File No. 1-6682.)

        (cc)  Amendment, effective as of January 1, 1997 to Severance and
              Settlement agreement and Release between the Company and 
              Dan D. Owen.

        (dd)  Employee Non-Qualified Stock Plan.

   11.  Statement re computation of per share earnings

   12.  Statement re computation of ratios

   13.  Selected information contained in Annual Report to Shareholders

   22.  Subsidiaries of the registrant

   24.  Consents of experts and counsel
         (a)  Consent of KPMG Peat Marwick LLP

   27.  Financial data schedule


                                                              EXHIBIT 10 (cc)

               Amendment, Effective as of January 1, 1997, to
               Severance and Settlement Agreement and Release,
                           dated December 20, 1995


     Amendment, effective as of the 1st day of January, 1997, to Severance 
and Settlement Agreement and Release, dated December 20, 1995, as clarified 
by letter agreement dated March 28, 1996 (collectively, the "Agreement") 
between Hasbro, Inc. (the "Company") and Dan D. Owen (the "Employee").

     WHEREAS, in light of certain organizational changes at the Company 
affecting the Employee, the Company and the Employee wish to amend the terms 
of the Employee's severance arrangements as set forth in the Agreement;

     NOW, THEREFORE, in consideration of the promises and conditions set 
forth herein, the sufficiency of which is hereby acknowledged, the Company 
and the Employee agree to amend the Agreement as follows:

     1. The fourth sentence of paragraph 1 of the Agreement is hereby 
replaced in its entirety with the following two sentences:

     "In addition, all stock options exercisable on the date of (a) the 
involuntary termination by the Company without cause of the Employee's 
employment or (b) the constructive termination of the Employee's employment 
shall be exercisable for a period of six months from the date of such 
termination, notwithstanding anything to the contrary in the Employee's stock 
option agreements with the Company.  Notwithstanding anything to the contrary 
in Employee's stock option agreements with the Company, all stock options 
(other than premium-priced stock options granted under the Company's long 
term incentive program) that would become vested within six months of (a) the 
involuntary termination by the Company without cause of the Employee's 
employment or  (b) the constructive termination of the Employee's employment 
shall continue to vest as if Employee were employed for a period of six 
months after such termination (the "Post-Termination Vested Options"), such 
Post-Termination Vested Options to be exercisable by the Employee for three 
months after such vesting in accordance with the terms of this sentence."

     2.  The seventh sentence of paragraph 1 of the Agreement is amended to 
read in its entirety as follows:

     "For purposes of this Agreement, a constructive termination of the 
Employee's employment shall occur if the Employee voluntarily terminates 
employment on or prior to June 30, 1998."

	
     3.  The following shall be added as a new paragraph 15 to the Agreement:

     15. "Termination". This Agreement and the obligations of the Company and 
the Employee under this Agreement (other than the obligations of the Employee 
under paragraph 4 of this Agreement, which shall survive the termination of 
this Agreement) shall terminate if an involuntary termination by the Company 
without cause of the Employee's employment or a constructive termination of 
the Employee's employment shall not have occurred by June 30, 1998."

     4.  The Employee acknowledges that he has been given twenty-one (21) 
days to consider this Amendment and that the Company advised him to consult 
with an attorney of his own choosing prior to signing this Amendment. The 
Employee may revoke this Amendment for a period of seven (7) days after the 
execution of this Amendment, and the Amendment shall not be effective or 
enforceable until the expiration of this seven (7) day revocation period.

     5.  The Employee affirms that no other promises or agreements of any 
kind have been made to or with him by any person or entity whatsoever to 
cause him to sign this Agreement, and that he fully understands the meaning 
and intent of this Agreement.  The Employee states and represents that he has 
had an opportunity to fully discuss and review the terms of this Amendment 
with an attorney.  The Employee further states and represents that he has 
carefully read this Amendment; understands the contents herein, freely and 
voluntarily assents to all of the terms and conditions hereof, and signs his 
name of his own free act.

     IN WITNESS WHEREOF, the parties have executed this Amendment on the 
dates written below.

     HASBRO, INC.

     By:  /s/ Harold P. Gordon               Date:  2-4-97
         ---------------------                      ------
         Vice Chairman

     By:  /s/ Dan D. Owen                    Date:  2-3-97
         ---------------------                      ------
         Employee








                                                              EXHIBIT 10 (dd)

                                HASBRO, INC.
                     EMPLOYEE NON-QUALIFIED STOCK PLAN 


1.   Purpose
     -------
     The purpose of the Employee Non-Qualified Stock Plan (the "Plan") is to 
advance the interests of Hasbro, Inc. ("Hasbro") and to increase shareholder 
value by providing Employees with a proprietary interest in the growth and 
performance of Hasbro and with incentives for continued service with Hasbro, 
its subsidiaries and affiliates.

2.   Term
     ----
     The Plan shall be effective upon approval thereof by the Compensation 
and Stock Option Committee (the "Committee")  of the Board of Directors of 
Hasbro (the "Board") on February 13, 1997 and shall remain in effect until 
December 31, 2002 unless extended or sooner terminated by the Committee or 
the  Board.  After termination of the Plan, no future awards may be granted 
but previously made awards shall remain outstanding in accordance with their 
applicable terms and conditions and the terms and conditions of the Plan.

3.   Plan Administration
     -------------------
     The Committee shall be responsible for administering the Plan.  The 
Committee shall be comprised of two or more members of the Board who qualify 
to administer this Plan as contemplated by  Rule 16b-3 or any successor rule 
("Rule 16b-3") under the Securities Exchange Act of 1934 (the "1934 Act"). 
The Committee shall have full and exclusive power to interpret, construe and 
implement the Plan and any rules, regulations, guidelines or agreements 
adopted hereunder and to adopt, alter and repeal such rules, regulations and 
guidelines for carrying out the Plan as it may deem necessary or proper.  
These powers shall include, but not be limited to, (i) determination of the 
type or types of awards to be granted under the Plan; (ii) determination of 
the terms and conditions of any awards under the Plan (including, but not 
limited to, the option or award price, any vesting restrictions or forfeiture 
provisions (including, but not limited to, the power to accelerate any 
vesting restrictions and waive, in whole or in part, any forfeiture 
provisions) and the term of the award (including, but not limited to, the 
power to extend the term of any award)); (iii) determination of whether to 
adjust other terms and conditions, at any time or from time to time, of any 
award, including with respect to performance goals and measurements 
applicable to performance-based awards pursuant to the terms of the Plan; 
(iv) determination of to what extent and under what circumstances shares and 
other amounts payable with respect to an award shall be deferred; (v) 
determination of whether, to what extent and under what circumstances awards 
may be settled, paid or exercised in cash, shares, other securities, or other 
awards, or other property, or canceled, forfeited or suspended; (vi) adoption 
of modifications, amendments, procedures, subplans and the like as are 
necessary to comply with provisions of the laws of other countries in which 
the Company may operate in order to assure the viability of awards granted 
under the Plan and to enable participants employed in such other countries to 
receive advantages and benefits under the Plan and such laws; (vii) subject 
to the rights of participants, modification, change, amendment or 
cancellation of any award to correct an administrative error; and (viii) 
taking any other action the Committee deems necessary or desirable for the 
administration of the Plan.  In making any determination under the Plan, the 
Committee shall be entitled to rely on reports, opinions or statements of 
officers or employees of the Company as well as those of counsel, public 
accountants and other professional or expert persons.  All determinations, 
interpretations, and other decisions under or with respect to the Plan or any 
award by the Committee shall be final, conclusive and binding upon all 
parties, including without limitation, the Company, any Employee and any 
other person with rights to any award under the Plan and no member of the 
Committee shall be subject to individual liability with respect to the Plan.  
The Committee shall act only by a majority of its members then in office, 
except the Committee may delegate to any one or more directors of the Company 
who are also officers of the Company any or all of its duties, powers and 
authority under the Plan pursuant to such conditions or limitations as the 
Committee may establish, except that only the Committee may make any 
determinations regarding Employees who are subject to Section 16 of the 1934 
Act.

4.   Eligibility
     -----------
     Any Employee of the Company shall be eligible to receive an award under 
the Plan, as the Committee in its sole discretion shall determine from time 
to time, except that no director who is not employed by the Company shall be 
eligible to receive any awards under the Plan.  In this Plan, the term 
"Employee" shall have the same definition as that set forth in General 
Instruction A to Form S-8 promulgated under the Securities Act of 1933, as 
amended, and the term "Company" shall mean Hasbro and any entity that is 
directly or indirectly controlled by Hasbro.

5.   Shares of Stock Subject to the Plan
     -----------------------------------
     The aggregate number and class of shares which may be made the subject 
of awards granted pursuant to the Plan is Four Million (4,000,000) shares of 
common stock of Hasbro, par value $.50 per share (the "Common Stock"), 
subject in each case to adjustment as provided in Section 6, provided, 
however, that the number of shares which may be made the subject of awards 
granted (a) in any one year may not exceed more than 5% of the outstanding 
Common Stock and (b) in any five year period may not exceed 10% of the 
outstanding Common Stock.  Such shares may be made available from authorized 
and unissued shares of Common Stock or shares of Common Stock held in 
Hasbro's treasury.  If any shares subject to an award are forfeited, 
cancelled or reacquired by the Company (including, but not limited to, any 
stock option or stock appreciation right ("SAR") which is not exercised in 
full) and the participant did not receive any benefits of ownership in such 
shares (other than voting rights or dividends that may have accumulated but 
due to forfeiture, cancellation or reacquisition were never realized by the 
participant), shares subject to such award shall again be available for 
distribution in connection with awards under the Plan.  In addition, where an 
SAR or other award is settled in cash or any form other than shares, then the 
shares covered by these settlements shall not be deemed issued and shall 
remain available for issuance under the Plan.  Notwithstanding anything in 
this Plan to the contrary, any shares that are issued by the Company, and any 
awards that are granted by, or become obligations of, the Company, through 
the assumption by the Company of, or in substitution for, outstanding awards 
previously granted by an acquired company shall not be counted against the 
shares available for issuance under the Plan and the terms and conditions of 
any such awards shall be the original terms and conditions thereof as 
adjusted by or pursuant to the acquisition agreement.

6.   Adjustments and Reorganizations
     -------------------------------
     The Committee may make such adjustments as it deems appropriate to meet 
the intent of the Plan in the event of changes that impact the Company's 
share price or share status, provided that any such actions are consistently 
and equitably applicable to all affected participants.

     In the event of any stock dividend, stock split, combination or exchange 
of shares, merger, consolidation, spin-off or other distribution (other than 
normal cash dividends) of Company assets to shareholders, or any other change 
affecting shares, such adjustments, if any, as the Committee in its 
discretion may deem appropriate to reflect such change shall be made with 
respect to (i) the aggregate number of shares that may be issued under the 
Plan; (ii) the number of shares subject to awards under the Plan; and/or 
(iii) the price per share for any outstanding stock options, SARs and other 
awards under the Plan.

7.   Awards
     ------
     The Committee shall determine the type or types of award(s) to be made 
to each participant under the Plan and shall approve the terms and conditions 
governing these awards in accordance with Section 12.  Awards may include but 
are not limited to those listed in this Section 7.  Awards may be granted 
singly, in combination or in tandem (i.e. so that the settlement or payment 
of one automatically reduces or cancels the other).  Awards may also be made 
in combination or in tandem with, in replacement of, as alternatives to, or 
as the payment form for, grants or rights under any other employee or 
compensation plan of the Company, including the plan of any acquired entity.

     (a) "Stock Option" is a grant of a right to purchase a specified number 
of shares of Common Stock during a specified period at a specified or 
determinable price.  The purchase price of each option shall be not less than 
the Fair Market Value of the Common Stock subject to the stock option on the 
date of grant.  A stock option may be exercised in whole or in installments, 
which may be cumulative.  All stock options shall be non-qualified options.

     The price at which shares of Common Stock may be purchased under a stock 
option shall be paid in full at the time of the exercise in cash or such 
other method as provided by the Committee at the time of grant in the award 
agreement, including, but not limited to, tendering Common Stock or 
surrendering a stock award, valued in each case, at Fair Market Value on the 
date of tender or surrender, surrendering a cash award, or any combination 
thereof.

     (b) "Stock Appreciation Right" is a right to receive a payment, in cash 
and/or Common Stock, as determined by the Committee, equal to all or part of 
the excess of the Fair Market Value of a specified number of shares of Common 
Stock on the date the SAR is exercised over the exercise or designated price 
of the SAR as set forth in the applicable award agreement, which shall not be 
less than the Fair Market Value of the Common Stock subject to the stock 
appreciation right on the date of grant.  The Committee, in its discretion, 
may grant a participant the right to receive from the Company all or a 
portion of the tax liability incurred or to be incurred by a participant as a 
result of awards made to or settled by him or her hereunder on such terms and 
conditions as the Committee may determine.

     (c) "Stock Award' is an award made in shares of Common Stock or 
denominated in units of shares of Common Stock.  All or part of any stock 
award may be subject to conditions established by the Committee, and set 
forth in the award agreement, which may include, but are not limited to, 
continuous service with the Company, achievement of specific business 
objectives, and other measurements of individual, business unit or Company 
performance.

     (d) "Cash Award" is an award denominated in cash that would constitute a 
"derivative security", for purposes of Rule 16b-3, if not awarded pursuant to 
a plan satisfying the provisions of Rule 16b-3.  The payment of a cash award 
may be subject to such restrictions and conditions as may be established by 
the Committee, and as set forth in the award agreement, including, but not 
limited to, continuous service with the Company, achievement of specific 
business objectives, and other measurement of individual, business unit or 
Company performance.  A cash award may be made by the Committee, in its 
discretion, in respect of all or a portion of the  tax liability incurred or 
to be incurred by a participant as a result of awards made to or settled by 
him or her under the Plan.

8.   Dividends and Dividend Equivalents
     ----------------------------------
     The Committee may provide that awards denominated in stock earn 
dividends or dividend equivalents.  Such dividend equivalents may be paid 
currently or may be credited to an account established by the Committee under 
the Plan in the name of the participant.  In addition, dividends or dividend 
equivalents paid on outstanding awards or issued shares may be credited to 
such account rather than paid currently.  Any crediting of dividends or 
dividend equivalents may be subject to such restrictions and conditions as 
the Committee may establish, including, but not limited to, reinvestment in 
additional shares or share equivalents.

9.   Deferrals and Settlements
     -------------------------
     Payment of awards may be in the form of cash, shares, other awards, or 
in combinations thereof as the Committee shall determine at the time of 
grant, and with such restrictions as it may impose.  The Committee may also 
require or permit participants to elect to defer the issuance of shares or 
the settlement of awards in cash under such rules and procedures as it may 
establish under the Plan.  It may also provide that deferred settlements 
include the payment or crediting of interest on the deferral amounts or the 
payment or crediting of dividend equivalents on deferred settlements 
denominated in shares.

10.  Fair Market Value
     -----------------
     Fair Market Value for purposes of the Plan shall mean the average of the 
high and low sales prices of the Common Stock as reported in The Wall Street 
Journal for the American Exchange Composite Transactions or similar successor 
consolidated transactions reports for the relevant date (or the comparable 
consolidated transaction reports for any other national securities exchange 
or NASDAQ National Market Issues, if Hasbro Common Stock is admitted for 
trading or quotation on said exchange or market), or, if no sales of Common 
Stock were made on said exchange or market on that date, the average of the 
high and low prices of Common Stock as reported in said composite 
transactions report for the preceding day on which sales of Common Stock were 
made on said exchange or market.  If Hasbro's Common Stock is not then 
trading on an exchange or quoted in NASDAQ National Market Issues, then Fair 
Market Value shall be the mean between the bid and asked prices for the 
relevant over-the counter transaction on such date, or if there are not such 
transactions, then Fair Market Value shall be determined in good faith by the 
Committee.  Notwithstanding the foregoing, for purposes of valuing shares 
delivered to the Company by a participant in payment of the exercise price of 
an option pursuant to Section 7 hereof and shares delivered or withheld in 
payment of applicable tax withholding pursuant to Section 14 hereof, if the 
participant sells, on a national securities exchange, or on NASDAQ or over-
the-counter, the shares acquired on the same day as the date of exercise, the 
"Fair Market Value" of the shares so delivered or withheld to be the actual 
sales price of the shares so sold.  Under no circumstances shall Fair Market 
Value be less than the par value of the Common Stock.

11.  Transferability and Exercisability
     ----------------------------------
     Except as the Committee may in its sole discretion authorize all awards 
under the Plan will be nontransferable and shall not be assignable, 
alienable, saleable or otherwise transferable by the participant other than 
by will, the laws of descent and distribution, or pursuant to a qualified 
domestic relations order as defined by the Code or Title I of the Employee 
Retirement Income Security Act, or the rules thereunder, unless otherwise 
determined by the Committee in its sole discretion during the life of the 
participant, awards under the Plan shall be exercisable only by him or her or 
by his or her guardian or legal representative.  

12.  Award Agreements
     ----------------
     Awards under the Plan shall be evidenced by an agreement as shall be 
approved by the Committee that sets forth the terms, conditions and 
limitations of an award.  The Committee may amend agreements theretofore 
entered into, either prospectively or retroactively, including, but not 
limited to, the acceleration of vesting of an award, and the extension of 
time to exercise an award, except that, no such amendment shall affect  the 
award in a materially adverse manner without the consent of the participant.

13.  Plan Amendment
     --------------
     The Committee may amend, alter, extend the term of, increase or decrease 
the number of shares of stock subject to or discontinue the Plan at any time, 
except that no such amendment shall affect any outstanding awards in a 
materially adverse manner under the Plan without the consent of the holders 
thereof.

14.  Tax Withholding
     ---------------
     The Company shall have the right to deduct from any settlement of an 
award made under the Plan, including the delivery or vesting of shares, an 
amount sufficient to cover withholding required by law for any federal, 
state, local or foreign taxes or to take such other action as may be 
necessary to satisfy any such withholding obligations including, but not 
limited to, requiring the payment by the participant to the Company of any 
such amounts.  Any participant may deliver shares or  direct the Company that 
shares be withheld to satisfy required tax withholding and such shares shall 
be valued at the Fair Market Value as of the settlement date of the 
applicable award in accordance with the terms and conditions of the award 
agreement.

15.  Financial Assistance
     --------------------
     If the Committee determines that such action is advisable, the Company 
may assist any person to whom an award has been granted in obtaining 
financing from the Company or from a bank or other third party, on such terms 
as are determined by the Committee, and in such amount as is required to 
accomplish the purposes of the Plan, including, without limitation, to permit 
the exercise of an award and/or the payment of any taxes in respect thereof.  
Such assistance may take any form that the Committee deems appropriate, 
including, but not limited to, a direct loan from the Company, a guarantee of 
the obligation by the Company, or the maintenance by the Company of deposits 
with such bank or third party.

16.  Change in Control
     -----------------
     Notwithstanding anything to the contrary in the Plan, the following 
shall apply to all outstanding awards granted under the Plan:

     (a)  Definitions: The following definitions shall apply to this Section:

        A "Change in Control", unless otherwise defined by the Committee, 
shall mean:

          A.  The acquisition by any individual, entity or group (within the 
meaning of Section 13(d)(3) or 14(d)(2) of the 1934 Act) of beneficial 
ownership (within the meaning of Rule 13d-3 promulgated under the 1934 Act) 
of 20% or more of either (i) the then outstanding shares of Common Stock of 
Hasbro (the "Outstanding Common Stock") or (ii) the combined voting power of 
the then outstanding voting securities of Hasbro entitled to vote generally 
in the election of directors (the "Outstanding Voting Securities"); provided, 
however, that the following acquisitions shall not constitute a Change of 
Control: (i) any acquisition directly from Hasbro or any of its subsidiaries, 
(ii) any acquisition by Hasbro or any of its subsidiaries, (iii) any 
acquisition by any employee benefit plan (or related trust) sponsored or 
maintained by Hasbro or any of its subsidiaries, (iv) any acquisition by Alan 
or Sylvia Hassenfeld, members of their respective immediate families, or 
heirs of Alan or Sylvia Hassenfeld or of any member of their respective 
immediate families, the Sylvia Hassenfeld Trust, the Merrill Hassenfeld 
Trust, the Alan Hassenfeld Trust, the Hassenfeld Foundation, any trust or 
foundation established by or for the primary benefit of any of the foregoing 
or controlled by one or more of any of the foregoing, or any affiliates or 
associates (as such terms are defined in Rule 12b-2 promulgated under the 
1934 Act) of any of the foregoing or (v) any acquisition by any corporation 
with respect to which, following such acquisition, more than 60% of, 
respectively, the then outstanding shares of common stock of such corporation 
and the combined voting power of the then outstanding voting securities of 
such corporation entitled to vote generally in the election of directors is 
then beneficially owned, directly or indirectly, by all or substantially all 
of the individuals and entities who were the beneficial owners, respectively, 
of the Outstanding Common Stock and the Outstanding Voting Securities 
immediately prior to such acquisition in substantially the same proportions 
as their ownership, immediately prior to such acquisition, of the Outstanding 
Common Stock and Outstanding Voting Securities, as the case may be; or

          B.  Individuals who, as the effective date of the Plan constitute 
the Board (the "Incumbent Board") cease for any reason to constitute at least 
a majority of the Board; provided, however, that any individual becoming a 
director subsequent to the effective date of the Plan whose election, or 
nomination for election by the Company's shareholders, was approved by a vote 
of at least a majority of the directors then comprising the Incumbent Board 
shall be considered as though such individual were a member of the Incumbent 
Board, but excluding, for this purpose, any such individual whose initial 
assumption of office occurs as a result of either an actual or threatened 
election contest (as such terms are used in Rule 14a-11 of Regulation 14A 
promulgated under the 1934 Act) or other actual or threatened solicitation of 
proxies or consents; or

          C.  Approval by the shareholders of Hasbro of a reorganization, 
merger or consolidation, in each case, with respect to which all or 
substantially all of the individuals and entities who were the beneficial 
owners, respectively, of the Outstanding Common Stock and Outstanding Voting 
Securities immediately prior to such reorganization, merger or consolidation 
do not, following such reorganization, merger or consolidation, beneficially 
own, directly or indirectly, more than 60% of, respectively, the then 
outstanding shares of common stock and the combined voting power of the then 
outstanding voting securities entitled to vote generally in the election of 
directors, as the case may be, of the corporation resulting from such 
reorganization, merger or consolidation in substantially the same proportions 
as their ownership, immediately prior to such reorganization, merger or 
consolidation, of the Outstanding Common Stock and Outstanding Voting 
Securities, as the case may be; or

          D.  Approval by the shareholders of Hasbro of (i) a complete 
liquidation or dissolution of Hasbro or (ii) the sale or other disposition of 
all or substantially all of the assets of Hasbro, other than to a 
corporation, with respect to which following such sale or other disposition, 
more than 60% of, respectively, the then outstanding shares of common stock 
of such corporation and the combined voting power of the then outstanding 
voting securities of such corporation entitled to vote generally in the 
election of directors is then beneficially owned, directly or indirectly, by 
all or substantially all of the individuals and entities who were the 
beneficial owners, respectively, of the Outstanding Common Stock and 
Outstanding Voting Securities immediately prior to such sale or other 
disposition in substantially the same proportion as their ownership, 
immediately prior to such sale or other disposition, of the Outstanding 
Common Stock and Outstanding Voting Securities, as the case may be.

        "CIC Price" shall mean the higher of (1) the highest price paid for a 
share of Common Stock in the transaction or series of transactions pursuant 
to which a Change in Control of the Company shall have occurred, or (2) the 
highest reported sales price of a share of Common Stock during the 60 day 
period immediately preceding the date upon which the event constituting a 
Change in Control shall have occurred.  To the extent that the consideration 
paid in any transaction or series of transactions described in (1) above 
consists in whole or in part of non-cash consideration, the value of such 
non-cash consideration shall be determined in the sole discretion of the 
Board.

     (b)  Acceleration of Vesting and Treatment of Stock Awards, Stock 
Options, SARs and Cash Awards

        (1)  Upon the occurrence of an event constituting a Change in 
Control, all stock awards (and related dividends or dividend equivalents, if 
any), stock options, SARs and cash awards outstanding on such date shall 
become 100% vested.

        (2)  In the event of a merger or consolidation in which the Company 
is not the surviving corporation, as well as a merger or consolidation which 
would constitute a Change of Control under Section 16.C. above (whether or 
not the Company is the surviving corporation), the agreement of merger or 
consolidation may provide (i) that the stock awards, stock options, SARs or 
cash awards are unaffected by the merger or consolidation, (ii) for 
substituted stock awards, stock options, SARs or cash awards by the surviving 
corporation for those stock awards, stock options, SARs or cash awards 
granted hereunder or (iii) for the assumption of such awards, options or SARs 
by the surviving corporation, in which case the Committee in its sole 
discretion, may provide for such substitution or assumption with such 
adjustments to the awards, options and SARs granted hereunder as the 
Committee shall in its sole discretion determine.

        Alternatively, the Committee may, at its sole discretion, cancel all 
awards, options and SARs granted hereunder upon payment by the Company to the 
participants in cash.  The amount of cash to be paid shall be determined by 
multiplying the number of such awards, as the case may be, by (i) in the case 
of stock awards, the CIC Price, (ii) in the case of stock options, the 
difference between the exercise price per share and the CIC Price, if higher, 
(iii) in the case of SARs, the difference between the exercise or designated 
price per share and the CIC Price, if higher; (iv) in the case of cash awards 
where the performance period, if any, has not been completed upon the 
occurrence of a Change in Control, the maximum value of such awards as 
determined by the Committee at the time of grant, without regard to the 
performance criteria, if any, applicable to such award; and (v) in the case 
of cash awards where the performance period, if any, has been completed on or 
prior to the occurrence of a Change in Control, the value of such award as 
determined in accordance with the award agreement.  In addition, all accrued 
dividends and dividend equivalents or interest accrued on deferred 
settlements shall be paid.

17.  Options With Respect to Shares Surrendered to Exercise Options
     --------------------------------------------------------------
     The Committee, in its discretion, may provide at the time of the award 
or subsequent thereto, in the award agreement granting an option pursuant to 
Section 12 hereunder, or in a separate agreement, that in the event a 
participant exercises an option, making payment of the option price by an 
exchange of shares of Common Stock previously owned by the participant for at 
least six months, in the manner permitted by the Committee pursuant to 
Section 7 hereof, such participant shall automatically be issued a new option 
to purchase additional shares equal to the number of shares of previously 
owned Common Stock so exchanged.  Such new option shall have an option price 
equal to not less than the Fair Market Value of the Common Stock on the date 
such new option is granted, and shall have an exercise period which commences 
one year from the date of grant of the new option and expires on the same 
date as did that of the original option exercised pursuant to the exchange.

18.  Unfunded Plan
     -------------
     Unless otherwise determined by the Committee, the Plan shall be unfunded 
and shall not create (or be construed to create) a trust or a separate fund 
or funds.  The Plan shall not establish any fiduciary relationship between 
the Company and any participant or other person.  To the extent any person 
holds any rights by virtue of a grant awarded under the Plan, such right 
(unless otherwise determined by the Committee) shall be no greater than the 
right of an unsecured general creditor of the Company.

19.  Right of First Refusal
     ----------------------
     At the time of grant of any award or acceleration of any vesting term, 
the Committee may provide that shares received as a result of such grant or 
accelerated vesting shall be subject to a right of first refusal pursuant to 
which the participant shall be required to offer to the Company any shares 
that the participant wishes to sell at a price no greater than the then Fair 
Market Value of the shares, subject to such other terms and conditions as the 
Committee may specify.

20.  Miscellaneous
     -------------
     No person shall have any claim or right to be granted an award under the 
Plan, and no participant shall have any right by reason of the grant of any 
award under the Plan to continued employment by the Company.  Determinations 
made by the Committee under the Plan need not be uniform and may be made 
selectively among eligible individuals under the Plan, whether or not such 
eligible individuals are similarly situated.  No participant shall have any 
right with respect to the Plan, or in any award, contingent or otherwise, 
until written evidence of the award shall have been delivered to the 
recipient and all the terms, conditions and provisions of the Plan and the 
award applicable to such recipient have been met.  A participant shall have 
no rights as a shareholder until he or she becomes the holder of record.

21.  General Restriction
     -------------------
     Each award shall be subject to the requirement that, if at any time the 
Committee shall determine, in its sole discretion, that the listing, 
registration or qualification of any award under the Plan upon any securities 
exchange or under any state, federal or foreign law, or the consent or 
approval of any government regulatory body, is necessary or desirable as a 
condition of, or in connection with, the granting of such award or the 
exercise or settlement thereof, no such award may be exercised or settled in 
whole or in part unless such listing, registration, qualification, consent or 
approval shall have been effected or obtained free of any conditions not 
acceptable to the Committee.  The Committee may require each participant 
purchasing or receiving shares pursuant to an award to represent to and agree 
with the Company in writing that such participant is acquiring the shares 
without a view to the distribution thereof.  All certificates for shares, or 
other securities delivered under the Plan shall be subject to such stock 
transfer stop orders and other restrictions as the Committee may deem 
advisable under the rules, regulations and other requirements of the 
Securities and Exchange Commission, any stock exchange upon which the Common 
Stock is then listed and any applicable state, federal, or foreign law, and 
the Committee may cause a legend or legends to be put on any such 
certificates to make appropriate reference to such restrictions. 

22.  Governing Law
     -------------
     The validity, construction and effect of the Plan and any actions taken 
or relating to the Plan shall be determined in accordance with the laws of 
the state of Rhode Island and applicable federal law.

23.  Successors and Assigns
     ----------------------
     The Plan shall be binding on all successors and permitted assigns of a 
participant, including, but not limited to, the estate of such participant 
and the executor, administrator or trustee of such estate, the guardian or 
legal representative of the participant.

24.  Effect on the Company's 1992 Stock Incentive Plan, Stock Incentive
     ------------------------------------------------------------------ 
       Performance Plan and Other Compensation Arrangements
       ----------------------------------------------------
     The adoption of the Plan shall have no effect on awards made or to be 
made pursuant to the Company's existing 1992 Stock Incentive Plan, Stock 
Incentive Performance Plan and other compensation arrangements.  Nothing 
contained in the Plan shall prevent the Company from adopting other or 
additional compensation plans or arrangements for its employees.







                                                                   EXHIBIT 11
                           HASBRO, INC. AND SUBSIDIARIES

                         Computation of Earnings Per Share

              (Thousands of Dollars and Shares Except Per Share Data)


                                1996             1995             1994     
                           ---------------  ---------------  ---------------
                                    Fully            Fully            Fully 
                           Primary Diluted  Primary Diluted  Primary Diluted
                           ------- -------  ------- -------  ------- -------
Net earnings before 
 cumulative effect of
 change in accounting
 principles               $199,912 199,912  155,571 155,571  179,315 179,315
Interest and amortization
 on convertible notes,
 net of taxes                    -   5,757        -   5,763        -   5,764
                           ------- -------  ------- -------  ------- -------
Net earnings before
 cumulative effect of
 change in accounting
 principles applicable
 to common shares          199,912 205,669  155,571 161,334  179,315 185,079
Cumulative effect of
 change in accounting
 principles                      -       -        -       -   (4,282) (4,282)
                           ------- -------  ------- -------  ------- -------
Net earnings applicable
 to common shares         $199,912 205,669  155,571 161,334  175,033 180,797
                           ======= =======  ======= =======  ======= =======

Weighted average number
 of shares outstanding: (a)
  Outstanding at
   beginning of period     131,017 131,017  131,293 131,293  131,693 131,693
  Exercise of stock
   options and warrants:
    Actual                     502     502      306     306      458     458
    Assumed                  1,816   2,152      864     995    2,292   2,292
 Conversion of convertible
  notes:
    Actual                       6       6        -       -        -       -
    Assumed                      -   7,666        -   7,671        -   7,671
  Purchase of common stock  (1,485) (1,485)     (84)    (84)    (447)   (447)
                           ------- -------  ------- -------  ------- -------
    Total                  131,856 139,858  132,379 140,181  133,996 141,667
                           ======= =======  ======= =======  ======= =======

Per common share: (a)
 Earnings before 
  cumulative effect of    
  change in accounting
  principles              $   1.52    1.47     1.18    1.15     1.34    1.31
 Cumulative effect of
  change in accounting
  principles                     -       -        -       -     (.03)   (.03)
                           ------- -------  ------- -------  ------- -------
Net earnings              $   1.52    1.47     1.18    1.15     1.31    1.28
                           ======= =======  ======= =======  ======= =======

(a) Adjusted to reflect the three-for-two stock split declared on
    February 19, 1997 for payment on March 21, 1997.






                                                                 EXHIBIT 12
                           HASBRO, INC. AND SUBSIDIARIES

                 Computation of Ratio of Earnings to Fixed Charges
                           Fiscal Years Ended in December

                               (Thousands of Dollars)


                               1996      1995      1994      1993      1992
                               ----      ----      ----      ----      ----

Earnings available for
 fixed charges:
  Net earnings              $199,912   155,571   175,033   200,004   179,164
  Add:
   Cumulative effect of
    change in accounting
    principles                     -         -     4,282         -         -
   Fixed charges              47,174    52,422    44,280    42,839    48,050
   Taxes on income           106,981    96,979   112,254   125,206   113,212
                             -------   -------   -------   -------   -------
    Total                   $354,067   304,972   335,849   368,049   340,426
                             =======   =======   =======   =======   =======

Fixed charges:
  Interest on long-term
   debt                     $  9,258     9,267    11,179    10,178    16,932
  Other interest charges      22,207    28,321    19,610    19,636    18,959
  Amortization of debt
   expense                       339       339       429       386       623
  Rental expense representa-
   tive of interest factor    15,370    14,495    13,062    12,639    11,536
                             -------   -------   -------   -------   -------
    Total                   $ 47,174    52,422    44,280    42,839    48,050
                             =======   =======   =======   =======   =======

Ratio of earnings to fixed
 charges                        7.51      5.82      7.58      8.59      7.08
                             =======   =======   =======   =======   =======


                                                                   EXHIBIT 13
                           HASBRO, INC. AND SUBSIDIARIES

                         Selected Information Contained in
                           Annual Report to Shareholders

                       for the Year Ended December 29, 1996


MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
- - -------------------------------------------------------------------------
The Company's Common Stock, Par Value $.50 per share (the "Common Stock"), is 
traded on the American and London Stock Exchanges. The following table sets 
forth the high and low sales prices as reported on the Composite Tape of the 
American Stock Exchange and the cash dividends declared per share of Common 
Stock, each as adjusted to reflect the three-for-two stock split declared on 
February 19, 1997 for payment on March 21, 1997, for the periods listed.

                             Sales Prices
                           ----------------            Cash Dividends
Period                     High         Low               Declared
- - ------                     ----         ---            --------------
1995 
    1st Quarter           $22 1/2      18 7/8               $.05
    2nd Quarter            23 1/2      20 7/8                .05
    3rd Quarter            22 1/4      19 3/4                .05
    4th Quarter            21 3/4      19                    .05

1996 
    1st Quarter           $31 1/4      19 1/4               $.07
    2nd Quarter            25 3/4      23 1/2                .07
    3rd Quarter            25 1/2      21 1/4                .07
    4th Quarter            29 3/8      24 5/8                .07

The approximate number of holders of record of the Company's Common Stock as 
of February 28, 1997 was 4,200.

  Dividends
  ---------

Declaration of dividends is at the discretion of the Company's Board of 
Directors and will depend upon the earnings, financial condition of the 
Company and such other factors as the Board of Directors deems appropriate. 
Payment of dividends is further subject to restrictions contained in 
agreements relating to the Company's outstanding long-term debt. At December 
29, 1996, under the most restrictive agreement the full amount of retained 
earnings is free of restrictions.

On February 20, 1997, the Company announced both a three-for-two stock split, 
payable in the form of a 50% stock dividend, and a quarterly cash dividend of 
$.08 per share, which represents a 20% increase from that previously in 
effect. The stock split was paid on March 21, 1997 to shareholders of record 
on March 7, 1997, and the dividend is payable on May 15, 1997 to shareholders 
of record on May 1, 1997.


<PAGE>
SELECTED FINANCIAL DATA
- - -----------------------
  (Thousands of Dollars and Shares Except per share Data and Ratios)

                                           Fiscal Year
                         ------------------------------------------------
                         1996       1995       1994       1993       1992
                         ----       ----       ----       ----       ----
Statement of
 Earnings Data:

  Net revenues       $3,002,370  2,858,210  2,670,262  2,747,176  2,541,055
  Net earnings
   before cumulative
   effect of change
   in accounting
   principles        $  199,912    155,571    179,315    200,004    179,164
  Net earnings       $  199,912    155,571    175,033    200,004    179,164

Per Common Share
 Data: (1)

  Net earnings
   before cumulative
   effect of change
   in accounting
   principles        $     1.52       1.18       1.34       1.48       1.34
  Net earnings       $     1.52       1.18       1.31       1.48       1.34
  Cash dividends
   declared          $      .27        .21        .19        .16        .13

Balance Sheet Data:

  Total assets       $2,701,509  2,616,388  2,378,375  2,293,018  2,082,766
  Long-term debt     $  149,382    149,991    150,000    200,510    206,189

Ratio of Earnings
 to Fixed Charges (2)      7.51       5.82       7.58       8.59       7.08
 
Weighted Average
 Number of Common
 Shares (1)             131,856    132,379    133,996    135,046    133,629

  (1)  Adjusted to reflect the three-for-two stock split paid March 21, 1997.

  (2)  For purposes of calculating the ratio of earnings to fixed charges,
       fixed charges include interest, amortization of debt expense and
       one-third of rentals, and earnings available for fixed charges
       represent earnings before fixed charges and income taxes.


<PAGE>
MANAGEMENT'S REVIEW
- - -------------------
Summary
- - -------
A percentage analysis of results of operations follows:

                                                1996       1995       1994
                                                ----       ----       ----

Net revenues                                   100.0%     100.0%     100.0%
Cost of sales                                   44.3       43.3       43.5
                                               -----      -----      -----
Gross profit                                    55.7       56.7       56.5
Amortization                                     1.3        1.4        1.4
Royalties, research and development             10.6       10.7       10.2
Advertising                                     13.9       14.6       14.9
Selling, distribution and administration        18.8       19.4       18.5
Discontinued development project and
 restructuring charges                             -        1.1         .5
Interest expense                                 1.1        1.3        1.1
Other income, net                                (.2)       (.6)      (1.0)
                                               -----      -----      -----
Earnings before income taxes and cumulative
 effect of change in accounting principles      10.2        8.8       10.9
Income taxes                                     3.5        3.4        4.2
                                               -----      -----      -----
Earnings before cumulative effect of change
 in accounting principles                        6.7        5.4        6.7
Cumulative effect of change in accounting
 principles                                        -          -       (.1)
                                               -----      -----      -----
Net earnings                                     6.7%       5.4%       6.6%
                                               =====      =====      =====

(Thousands of Dollars Except Share Data)

Results of Operations
- - ---------------------
Net revenues for 1996 were $3,002,370 compared to $2,858,210 and $2,670,262 
for 1995 and 1994, respectively. Within the United States market, games and 
puzzles enjoyed another year of record revenues. The classic brands, such as 
Monopoly(R) and Scrabble(R), continued to appeal to consumers. The refreshed 
Trivial Pursuit(R) and Yahtzee(R) lines and newer products, including Puzz 3-
D(TM), Jumanji(TM) and Goosebumps(TM), also received very favorable consumer 
acceptance. In Hasbro's first full year in the CD-ROM interactive game 
market, seven of its thirteen products in this line, including Monopoly, now 
in its second-year, exceeded 100,000 units in sales. Within the toy area, 
boys' toys again were led by action figures, with both Star Wars(R) and 
Batman(R) proving to be popular, even in a year with limited entertainment 
support. Hasbro's line of Nerf(R) sports products also grew significantly, up 
almost 25%. Both the activities range, with such favorites as Play Doh(R), 
completing its 40th year, and Easy Bake(R) Oven, and new Wonder World(TM) 
products, and the girls' area, due to a strong large doll segment, had 
increased volume. The preschool arena, however, was disappointing, 
experiencing a significant decline in revenues from those of the prior year. 

<PAGE>
In the international market, both in their local currencies and in dollars, 
revenues were essentially flat with those of a year ago. Within Europe, 
Germany continued to be a difficult market for the Company, as was Spain. 
Elsewhere, the Asian units, Canada and Mexico all showed growth both in their 
local currencies and in U.S. dollars. The growth in 1995 from 1994 was 
primarily attributable to the United States game and puzzle lines and the 
overall international market. In the aggregate, changed foreign currency 
rates had a negative impact of approximately $29,000 in 1996 and a favorable 
impact of approximately $30,000 in 1995.

The Company's gross profit margin decreased to 55.7% from 56.7% in 1995 which 
had improved slightly from 56.5% in 1994. The change in 1996 results from a 
combination of factors including a greater volume of products sold at less 
than normal margins, higher tooling costs, unfavorable foreign exchange 
rates, increased unabsorbed overheads in the Company's European manufacturing 
facilities resulting from reduced production levels, all partially offset by 
reduced raw material commodity costs, specifically paper board and plastic 
resin.

Amortization expense, which includes amortization of both property rights and 
cost in excess of net assets acquired, of $40,064 compares with $38,471 in 
1995 and $36,903 in 1994. These increases were attributable to the 
acquisitions during the respective years.

Expenditures for royalties, research and development increased to $319,494 
from $304,704 in 1995, while in 1994 they were $273,039. Included in these 
amounts are expenditures for research and development of $152,487 in 1996, 
$148,057 in 1995 and $135,406 in 1994. As percentages of net revenues, 
research and development was 5.1% in 1996, which is not materially different 
than the 5.2% in 1995 and 5.1% in 1994. The added development efforts in 1996 
related to the Company's interactive game products substantially offset the 
reduction in expenses related to its virtual reality efforts in 1995 and 1994 
(see below). The increased royalties in 1996 and 1995, both in amount and as 
a percentage of net revenues, when compared with 1994, were primarily 
attributable to the higher proportion of the Company's revenues arising from 
licensed products.

Advertising expenses, after remaining relatively constant at 14.6% and 14.9% 
of net revenues in 1995 and 1994, respectively, decreased in 1996 to 13.9%. 
This decrease reflects both the reduced proportion of the Company's revenues 
attributable to its international units, which traditionally have higher 
advertising to sales ratios than do the United States units, and the reduced 
overall level of advertising expenditures.

During 1996, selling, distribution and administration costs decreased to 
18.8% of revenues from 19.4% in 1995 and 18.5% in 1994. The 1996 percentage 
reflects a return to a level more closely approximating that experienced in 
years prior to 1995. The increase in 1995 resulted from investment spending 
in certain newly organized and acquired operations, an overall rise in the 
Company's costs associated with distributing its products and the impact of 
general increases in expense levels, including costs associated with the 53rd 
week of operations included in that fiscal year. 

<PAGE>
During the second quarter of 1995, Hasbro discontinued its efforts, begun in 
1992, related to the development of a mass-market virtual reality game 
system. These efforts produced such a game system, but at a price judged to 
be too expensive for the mass-market. The impact of this decision on the 
quarter was a charge of $31,100, the estimated costs associated with such 
action. Approximately half of the charge resulted from the expensing of 
software development costs related to both the operating system and games for 
the system. These costs were previously capitalized under the provisions of 
Statement of Financial Accounting Standards No. 86. The remaining amount 
represented provisions for costs associated with discontinuing this project, 
including the termination of contractual agreements relating to the 
development of the system and games, the write-off of certain fixed assets 
and various other cancellation/termination costs.

During 1994, the Company completed a restructuring of its Domestic Toy Group, 
merging its Hasbro Toy, Playskool, Playskool Baby, Kenner and Kid Dimension 
units into one organization, the Hasbro Toy Group, and also announced a 
consolidation of its United States manufacturing facilities. To provide for 
these and other immaterial restructuring costs, the Company recorded a 
$12,500 pretax charge during the third quarter of that year. This amount 
included facility costs, severance and other related costs.

Interest expense was $31,465 during 1996 compared to $37,588 during 1995 and 
$30,789 in 1994. The decrease during the current year reflected the impact of 
lower interest rates and the availability of funds generated from operations 
during 1995. The increase in 1995 from 1994 reflected the effect of increased 
interest rates as well as the Company's increased use of funds for 
acquisitions.

Other income of $6,091 in 1996 compares with $16,566 and $26,681 in 1995 and 
1994, respectively. The decrease of approximately $10,000 in 1996 is largely 
the result of decreased earnings from available funds. These funds, 
principally in the international units, are invested on a short-term basis 
locally. During 1994, the Company disposed of its minority investments in 
J.W. Spear & Sons PLC and Virgin Interactive Entertainment plc, realizing an 
aggregate pretax gain of approximately $23,000.

Income tax expense as a percentage of pretax earnings in 1996 decreased to 
34.9% from 38.4% and 38.5% in 1995 and 1994, respectively. This decrease 
resulted from changes in Hasbro's operations as well as the impact of 
strategies implemented during 1996. These strategies realized tax benefits 
for certain current and prior year international operating losses, allowed a 
reduction in the deferred tax asset valuation allowance and reduced state 
income taxes. In addition, the impact of nondeductible amortization was less 
due to the higher level of earnings.

Liquidity and Capital Resources
- - -------------------------------
The Company continued to have a strong and highly liquid balance sheet with 
cash and cash equivalents of $218,971 at December 29, 1996. Cash and cash 
equivalents were $161,030 and $137,028 at December 31, 1995 and December 25, 
1994, respectively.

<PAGE>
Hasbro generated in excess of $225,000 of net cash from its operating 
activities in each of 1996, 1995 and 1994. Included in the 1996 amount was a 
net utilization of $52,347 for changes in operating assets and liabilities. 
Contributing to this utilization were accounts receivable, which were 
approximately 2% greater than in 1995. This reflects the approximate $83,000 
increase in fourth quarter sales, much of which, under Hasbro's normal 
trading terms, becomes due after the end of the Company's fiscal year, 
partially reduced by the non-recourse sale of certain receivables totaling 
$65,000. Inventories decreased by more than 13% in the current year, also 
impacted by the higher level of fourth quarter shipments. Also utilizing 
funds were prepaid expenses and other current assets, which increased and 
accounts payable and accrued liabilities, which decreased. Both of these 
changes were largely due to the timing of certain payments. During 1995 
operating assets and liabilities utilized $67,117, primarily in accounts 
receivable and inventories. Receivables were approximately 10% greater in 
1995 than in 1994, reflecting both the increased level of fourth quarter 
sales and the impact of new operations. Inventories, up more than 25%, also 
reflected the impact of new operations and expanded product lines as well as 
a planned increase to allow faster and more complete shipment of customer 
orders. Partially offsetting these utilizations was the increase in trade 
payables and other accrued liabilities which reflected the increased and 
expanded levels of operations. The net change in operating assets and 
liabilities provided a relatively small amount of cash to the Company in 
1994.

Cash flows from investing activities were a net utilization of funds during 
all three reported years; $127,286, $209,331 and $244,178 in 1996, 1995 and 
1994, respectively. During each of the three years, the Company expended an 
average of approximately $100,000 in additions to its property, plant and 
equipment. Of these amounts, 57% in 1996, 56% in 1995 and 43% in 1994 were 
for purchases of tools, dies and molds related to the Company's products. 
During those three years, depreciation and amortization expenses were 
$98,201, $91,437 and $85,368, respectively. During 1996, Hasbro made several 
small acquisitions and investments, none of which were significant. In 1995 
the Company purchased certain products, primarily the Super Soaker(TM) line, 
and other assets from the Larami group of companies for $88,135 and made 
several other smaller investments. During 1994, the Company purchased certain 
game and puzzle assets of Western Publishing Company, Inc. and the Games 
Division of John Waddington PLC for an aggregate purchase price of $176,194 
and made several other investments. The $59,322 of proceeds from sale of 
investments in 1994 relates to the transactions previously discussed.

As part of the traditional marketing strategies of the toy industry, many 
sales made early in the year are not due for payment until the fourth quarter 
or early in the first quarter of the subsequent year, thus making it 
necessary for the Company to borrow significant amounts pending these 
collections. During the year the Company borrowed through the issuance of 
commercial paper and short-term lines of credit to fund its seasonal working 
capital requirements in excess of funds available from operations. During 
1997, the Company expects to fund these needs in a similar manner and 
believes that the funds available to it are adequate to meet its needs. At 
March 2, 1997, the Company's unused committed and uncommitted lines of 
credit, including a $440,000 revolving credit agreement, were in excess of 
$1,100,000.

<PAGE>
During 1996 and 1994, net financing activities utilized approximately $90,000 
of Hasbro's funds, while in 1995 it provided a small amount. Throughout 1996, 
the Company met its seasonal working capital requirements through short-term 
borrowings, as in prior years. During the year, the Company also repurchased 
in excess of $80,000 of its common stock in the open market. In 1994, the 
Company repaid more than $53,000 of long-term debt, including the early 
redemption of its $50,000 subordinated variable rate notes. Several equity 
transactions also required the utilization of funds during 1994. These 
included the repurchase of more than $26,000 of the Company's common stock in 
the open market and approximately $16,000 in payments to exercising 
warrantholders in lieu of issuing shares of common stock.

Under prior authorizations of the Board of Directors (the Board) and the 
Executive Committee of the Board, the Company repurchased 3,415,800 shares of 
its common stock during 1996 and may repurchase up to an additional 5,685,750 
shares (both amounts expressed in post-split shares). The Company anticipates 
that it will continue such purchases in the future when it deems conditions 
to be favorable. The shares acquired under these programs are being used for 
corporate purposes including issuance upon the exercise of stock options.

Foreign Currency Activity
- - -------------------------
The Company manages its foreign exchange exposure in various ways including 
forward exchange contracts and the netting of foreign exchange exposure. In 
addition, where possible, the Company minimizes its foreign asset exposure by 
borrowing in foreign currencies. Its policy is not to enter into derivative 
financial instruments for speculative purposes. It does, however, enter into 
certain foreign currency forward exchange contracts to protect itself from 
adverse currency rate fluctuations on identifiable foreign currency 
commitments, primarily for future purchases of inventory. Such contracts are 
denominated in currencies of major industrial countries and entered into with 
creditworthy banks for terms of less than twelve months. At both December 29, 
1996 and December 31, 1995, outstanding contracts related to purchases of 
either U.S. dollars or Hong Kong dollars. The Company does not anticipate any 
material adverse impact on its results of operations or financial position 
from these contracts. 

The Economy and Inflation 
- - -------------------------
The Company continued to experience a difficult economic environment 
throughout much of the world during 1996. The principal market for the 
Company's products is the retail sector where certain customers have 
experienced economic difficulty. The Company closely monitors the 
creditworthiness of its customers and adjusts credit policies and limits as 
it deems appropriate.

The effect of inflation on the Company's operations during 1996 was not 
significant and the Company will continue its policy of monitoring costs and 
adjusting prices accordingly.

<PAGE> 
Other Information
- - -----------------
The Company's revenue pattern continues to show the second half of the year 
more significant to its overall business and within that half, the fourth 
quarter most prominent. The Company believes that this will continue in 1997.

The Company is not aware of any material amounts of potential exposure 
relating to environmental matters and does not believe its compliance costs 
or liabilities to be material to its operating results or financial position.

Hasbro will be adopting Statement of Financial Accounting Standards No. 125, 
Accounting for Transfers and Servicing of Financial Assets and 
Extinguishments of Liabilities (SFAS 125), in 1997. The adoption of SFAS 125 
is not expected to have any material impact on Hasbro's results of 
operations, financial condition or cash flows.

Statements of Financial Accounting Standards No. 128, Earnings per Share 
(SFAS 128), and No. 129, Disclosure of Information about Capital Structure 
(SFAS 129), were issued by the Financial Accounting Standards Board in 
February 1997. Hasbro will adopt both SFAS 128 and SFAS 129 in 1997 and is 
currently reviewing the provisions of each to determine their impact, if any, 
on its operating results or financial position.

On February 10, 1997, Hasbro and Russ Berrie and Company, Inc. (Russ Berrie) 
announced an agreement in principle for Hasbro to acquire the assets of Russ 
Berrie subsidiaries Cap Toys, Inc. and Oddzon Products, Inc. for $166,000, 
subject to adjustment based on the net tangible value of assets sold. The 
agreement in principle is subject to the execution and delivery of a 
definitive contract and the satisfaction of the conditions to be contained 
therein, including, without limitation, the receipt of regulatory and other 
consents and approvals. It is anticipated that the transaction will be 
consummated in the second quarter of 1997.

On February 20, 1997, Hasbro announced both a three-for-two stock split and a 
quarterly cash dividend of $.08 per share, which represents a 20% increase 
from that previously in effect. The stock split, in the form of a 50% stock 
dividend, was paid on March 21, 1997 to shareholders of record on March 7, 
1997, and the dividend is payable on May 15, 1997 to shareholders of record 
on May 1, 1997. On February 14, the Company announced the establishment of a 
dividend reinvestment and cash stock purchase program for its shareholders of 
record and employees.


FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
- - -------------------------------------------
See attached pages.

<PAGE>



                        INDEPENDENT AUDITORS' REPORT


The Board of Directors and Shareholders
Hasbro, Inc.:


        We have audited the accompanying consolidated balance sheets of 
Hasbro, Inc. and subsidiaries as of December 29, 1996 and December 31, 1995 
and the related consolidated statements of earnings, shareholders' equity and 
cash flows for each of the fiscal years in the three-year period ended 
December 29, 1996. These consolidated financial statements are the 
responsibility of the Company's management. Our responsibility is to express 
an opinion on these consolidated financial statements based on our audits.

        We conducted our audits in accordance with generally accepted 
auditing standards. Those standards require that we plan and perform the 
audit to obtain reasonable assurance about whether the financial statements 
are free of material misstatement. An audit includes examining, on a test 
basis, evidence supporting the amounts and disclosures in the financial 
statements. An audit also includes assessing the accounting principles used 
and significant estimates made by management, as well as evaluating the 
overall financial statement presentation. We believe that our audits provide 
a reasonable basis for our opinion.

        In our opinion, the consolidated financial statements referred to 
above present fairly, in all material respects, the financial position of 
Hasbro, Inc. and subsidiaries as of December 29, 1996 and December 31, 1995 
and the results of their operations and their cash flows for each of the 
fiscal years in the three-year period ended December 29, 1996 in conformity 
with generally accepted accounting principles.




/s/ KPMG Peat Marwick LLP



Providence, Rhode Island

February 5, 1997                                                            


<PAGE>
                          HASBRO, INC. AND SUBSIDIARIES

                           Consolidated Balance Sheets
                     December 29, 1996 and December 31, 1995

                    (Thousands of Dollars Except Share Data)


                          Assets                         1996       1995
                          ------                         ----       ----

Current assets 
  Cash and cash equivalents                          $  218,971    161,030
  Accounts receivable, less allowance for
   doubtful accounts of $46,600 in 1996
   and $48,800 in 1995                                  807,149    791,111
  Inventories                                           273,247    315,620
  Prepaid expenses and other current assets             187,222    157,737
                                                      ---------  ---------
    Total current assets                              1,486,589  1,425,498

Property, plant and equipment, net                      313,545    313,240
                                                      ---------  ---------
Other assets
  Cost in excess of acquired net assets, less
   accumulated amortization of $115,312 in 1996
   and $99,404 in 1995                                  460,467    473,388
  Other intangibles, less accumulated amortization
   of $102,387 in 1996 and $79,648 in 1995              364,987    343,624
  Other                                                  75,921     60,638
                                                      ---------  ---------
    Total other assets                                  901,375    877,650
                                                      ---------  ---------

    Total assets                                     $2,701,509  2,616,388
                                                      =========  =========


<PAGE>
                          HASBRO, INC. AND SUBSIDIARIES

                      Consolidated Balance Sheets, Continued
                     December 29, 1996 and December 31, 1995

                     (Thousands of Dollars Except Share Data)


     Liabilities and Shareholders' Equity                1996       1995
     ------------------------------------                ----       ----

Current liabilities
  Short-term borrowings                              $  120,736    119,987
  Trade payables                                        174,337    198,328
  Accrued liabilities                                   399,896    433,567
  Income taxes                                          135,849    117,982
                                                      ---------  ---------
    Total current liabilities                           830,818    869,864

Long-term debt                                          149,382    149,991
Deferred liabilities                                     69,263     70,921
                                                      ---------  ---------
    Total liabilities                                 1,049,463  1,090,776
                                                      ---------  ---------
Shareholders' equity                 
  Preference stock of $2.50 par value.
   Authorized 5,000,000 shares; none issued                   -          -
  Common stock of $.50 par value.  Authorized
   300,000,000 shares; issued 132,160,293 shares
   in 1996 and 88,086,108 shares in 1995                 66,080     44,043
  Additional paid-in capital                            282,922    279,288
  Retained earnings                                   1,362,791  1,201,242
  Foreign currency translation                           21,487     23,450
  Treasury stock, at cost, 3,297,628 shares in
   1996 and 741,237 shares in 1995                      (81,234)   (22,411)
                                                      ---------  ---------
    Total shareholders' equity                        1,652,046  1,525,612
                                                      ---------  ---------

    Total liabilities and shareholders' equity       $2,701,509  2,616,388
                                                      =========  =========



See accompanying notes to consolidated financial statements.


<PAGE>
                          HASBRO, INC. AND SUBSIDIARIES

                       Consolidated Statements of Earnings
                         Fiscal Years Ended in December

                    (Thousands of Dollars Except Share Data)


                                              1996       1995       1994
                                              ----       ----       ----

Net revenues                              $3,002,370  2,858,210  2,670,262
Cost of sales                              1,328,897  1,237,197  1,161,479
                                           ---------  ---------  ---------
      Gross profit                         1,673,473  1,621,013  1,508,783
                                           ---------  ---------  ---------
Expenses
  Amortization                                40,064     38,471     36,903
  Royalties, research and development        319,494    304,704    273,039
  Advertising                                418,003    417,886    397,094
  Selling, distribution and administration   563,645    555,280    493,570
  Discontinued development project and
   restructuring charges                           -     31,100     12,500
                                           ---------  ---------  ---------
    Total expenses                         1,341,206  1,347,441  1,213,106
                                           ---------  ---------  ---------
      Operating profit                       332,267    273,572    295,677
                                           ---------  ---------  ---------
Nonoperating (income) expense 
  Interest expense                            31,465     37,588     30,789
  Other (income), net                         (6,091)   (16,566)   (26,681)
                                           ---------  ---------  ---------
    Total nonoperating expense                25,374     21,022      4,108
                                           ---------  ---------  ---------
      Earnings before income taxes and
       cumulative effect of change in
       accounting principles                 306,893    252,550    291,569
Income taxes                                 106,981     96,979    112,254
                                           ---------  ---------  ---------
      Earnings before cumulative effect
       of change in accounting principles    199,912    155,571    179,315
Cumulative effect of change in
 accounting principles                             -          -    ( 4,282)
                                           ---------  ---------  ---------
      Net earnings                        $  199,912    155,571    175,033
                                           =========  =========  =========

Per common share
  Earnings before cumulative effect
   of change in accounting principles     $     1.52       1.18       1.34
                                           =========  =========  =========
  Net earnings                            $     1.52       1.18       1.31
                                           =========  =========  =========
  Cash dividends declared                 $      .27        .21        .19
                                           =========  =========  =========

See accompanying notes to consolidated financial statements.




<PAGE>
<TABLE>
                                         HASBRO, INC. AND SUBSIDIARIES

                                Consolidated Statements of Shareholders' Equity

                                             (Thousands of Dollars)

<CAPTION>
                                              Additional               Foreign                 Total
                                    Common      Paid-in    Retained   Currency    Treasury  Shareholders'
                                     Stock      Capital    Earnings  Translation    Stock      Equity
                                  ---------   ---------   ---------   ---------   ---------   ---------
<S>                              <C>          <C>         <C>         <C>         <C>         <C>
Balance, December 26, 1993       $   43,898     296,823     920,956      15,006           -   1,276,683
  Net earnings                            -           -     175,033           -           -     175,033
  Purchase of treasury stock              -           -           -           -     (26,140)    (26,140)
  Stock option and warrant
   transactions                         145     (14,672)          -           -       9,421      (5,106)
  Dividends declared                      -           -     (24,573)          -           -     (24,573)
  Currency translation                    -           -           -        (480)          -        (480)
                                  ---------   ---------   ---------   ---------   ---------   --------- 
Balance, December 25, 1994           44,043     282,151   1,071,416      14,526     (16,719)  1,395,417
  Net earnings                            -           -     155,571           -           -     155,571
  Purchase of treasury stock              -           -           -           -     (15,228)    (15,228)
  Stock option and warrant
   transactions                           -      (2,872)          -           -       9,536       6,664
  Dividends declared                      -           -     (28,050)          -           -     (28,050)
  Currency translation and other          -           9       2,305       8,924           -      11,238
                                  ---------   ---------   ---------   ---------   ---------   ---------
Balance, December 31, 1995           44,043     279,288   1,201,242      23,450     (22,411)  1,525,612
  Net earnings                            -           -     199,912           -           -     199,912
  Three-for-two stock split          22,027     (22,027)          -           -           -           -
  Purchase of treasury stock              -           -           -           -     (83,657)    (83,657)
  Stock option and warrant
   transactions                           -      25,063           -           -      24,834      49,897
  Dividends declared                      -           -     (34,559)          -           -     (34,559)
  Currency translation and other         10         598      (3,804)     (1,963)          -      (5,159)
                                  ---------   ---------   ---------   ---------   ---------   ---------
Balance, December 29, 1996       $   66,080     282,922   1,362,791      21,487     (81,234)  1,652,046
                                  =========   =========   =========   =========   =========   =========


See accompanying notes to consolidated financial statements.
</TABLE>




<PAGE>
                          HASBRO, INC. AND SUBSIDIARIES

                      Consolidated Statements of Cash Flows
                          Fiscal Years Ended in December

                              (Thousands of Dollars)


                                              1996       1995       1994
                                              ----       ----       ----

Cash flows from operating activities
  Net earnings                              $199,912    155,571    175,033
  Adjustments to reconcile net earnings
   to net cash provided by operating
   activities:
    Depreciation and amortization of plant
     and equipment                            98,201     91,437     85,368
    Other amortization                        40,064     38,471     36,903
    Deferred income taxes                     (8,120)    (9,149)    (1,245)
    Gain on investments                          (18)      (474)   (25,284)
    Discontinued development cost                  -     13,256          -
  Change in operating assets and liabilities
   (other than cash and cash equivalents):
    (Increase) decrease in accounts
     receivable                              (22,418)   (66,658)     9,871
    Decrease (increase) in inventories        42,959    (64,686)    28,678
    (Increase) in prepaid expenses and
     other current assets                    (37,036)    (1,633)    (3,142)
    (Decrease) increase in trade payables
     and other current liabilities           (35,852)    65,860    (22,231)
    Other                                      2,301      5,405       (166)
                                             -------    -------    -------
      Net cash provided by operating
       activities                            279,993    227,400    283,785
                                             -------    -------    ------- 

Cash flows from investing activities
  Additions to property, plant and
   equipment                                (101,946)  (100,639)  (110,944)
  Investments and acquisitions, net of
   cash acquired                             (33,027)  (117,406)  (192,379)
  Sale of investments                            318      1,715     59,322
  Other                                        7,369      6,999       (177)
                                             -------    -------    -------
      Net cash utilized by investing
       activities                           (127,286)  (209,331)  (244,178)
                                             -------    -------    -------


<PAGE>
                          HASBRO, INC. AND SUBSIDIARIES

                 Consolidated Statements of Cash Flows, Continued
                          Fiscal Years Ended in December

                              (Thousands of Dollars)


                                              1996       1995       1994
                                              ----       ----       ----

Cash flows from financing activities
  Proceeds from borrowings with original
   maturities of more than three months      265,017    433,646          -
  Repayments of borrowings with original
   maturities of more than three months     (255,636)  (416,515)   (53,736)
  Net (payments) proceeds of other
   short-term borrowings                      (6,116)    20,997     18,938
  Purchase of common stock                   (83,657)   (15,228)   (26,140)
  Stock option and warrant transactions       17,745      6,664     (5,106)
  Dividends paid                             (32,959)   (27,190)   (23,711)
                                             -------    -------    -------
      Net cash (utilized) provided by                                      
       financing activities                  (95,606)     2,374    (89,755)
                                             -------    -------    -------

Effect of exchange rate changes on cash          840      3,559        922
                                             -------    -------    -------
      Increase (decrease) in cash and
       cash equivalents                       57,941     24,002    (49,226)
Cash and cash equivalents at beginning
 of year                                     161,030    137,028    186,254
                                             -------    -------    -------
      Cash and cash equivalents at end
       of year                              $218,971    161,030    137,028
                                             =======    =======    =======


Supplemental information
  Cash paid during the year for
    Interest                                $ 29,430     39,050     33,471
    Income taxes                            $ 92,670     81,179     99,601


See accompanying notes to consolidated financial statements

<PAGE>
                        HASBRO, INC. AND SUBSIDIARIES

                 Notes to Consolidated Financial Statements

                  (Thousands of Dollars Except Share Data)


 (1) Summary of Significant Accounting Policies
     ------------------------------------------
      Principles of Consolidation
      ---------------------------
The consolidated financial statements include the accounts of Hasbro, 
Inc. and all significant majority-owned subsidiaries (Hasbro or the 
Company). Investments in affiliates representing 20% to 50% ownership 
interest are accounted for using the equity method. All significant 
intercompany balances and transactions have been eliminated.

      Preparation of Financial Statements
      -----------------------------------
The preparation of financial statements in conformity with generally 
accepted accounting principles requires management to make estimates and 
assumptions that affect the amounts reported in the financial statements 
and notes thereto. Actual results could differ from those estimates.

      Fiscal Year
      -----------
Hasbro's fiscal year ends on the last Sunday in December. The fiscal 
years ended December 29, 1996 and December 25, 1994 were fifty-two week 
periods while the fiscal year ended December 31, 1995 was a fifty-three 
week period.

      Cash and Cash Equivalents
      -------------------------
Cash and cash equivalents include all cash balances and highly liquid 
investments purchased with a maturity to the Company of three months or 
less.

      Inventories
      -----------
Inventories are valued at the lower of cost (first-in, first-out) or 
market.

      Long-Lived Assets
      -----------------
During the first quarter of 1996, Hasbro adopted Statement of Financial 
Accounting Standards No. 121, Accounting for the Impairment of Long-
Lived Assets and Long-Lived Assets to be Disposed Of (SFAS 121). The 
Company reviews long-lived assets for impairment whenever events or 
changes in circumstances indicate the carrying value may not be 
recoverable. Recoverability is measured by a comparison of the carrying 
amount of an asset to future undiscounted net cash flows expected to be 
generated by the asset. Adoption of SFAS 121 had no material impact to 
the Company.

<PAGE>
        Cost in Excess of Net Assets Acquired and Other Intangibles
        -----------------------------------------------------------
Approximately 90% of Hasbro's goodwill results from the 1984 acquisition 
of Milton Bradley Company (Milton Bradley), including its Playskool and 
international units, and the 1991 acquisition of Tonka Corporation 
(Tonka), including its Kenner, Parker Brothers and international units, 
and is being amortized on the straight-line method over forty years.

Substantially all of the other intangibles consist of the cost of 
acquired product rights. These rights, which were valued at their 
acquisition based on the anticipated future cash flows from the 
underlying product lines, are being amortized over five to twenty-five 
years using the straight-line method. In establishing the value of such 
rights, the Company considers, but does not individually value, existing 
copyrights, trademarks, patents, license agreements and other product-
related rights. Approximately 34% of these other intangibles relate to 
the acquisition of Milton Bradley and Tonka and an additional 49% 
relates to Hasbro's acquisitions during 1995 and 1994. (See note 2)

        Depreciation and Amortization
        -----------------------------
Depreciation and amortization are computed using accelerated and 
straight-line methods to amortize the cost of property, plant and 
equipment over their estimated useful lives. The principal lives, in 
years, used in determining depreciation rates of various assets are: 
land improvements 15 to 19, buildings and improvements 15 to 25 and 
machinery and equipment 3 to 12.

Tools, dies and molds are amortized over a three year period or their 
useful lives, whichever is less, using an accelerated method.

      Income Taxes
      ------------
Hasbro uses the asset and liability approach for financial accounting 
and reporting for income taxes. Deferred income taxes have not been 
provided on undistributed earnings of international subsidiaries as 
substantially all of such earnings are indefinitely reinvested by the 
Company. 

      Foreign Currency Translation
      ----------------------------
Foreign currency assets and liabilities are translated into dollars at 
current rates, and revenues, costs and expenses are translated at 
average rates during each reporting period. Current earnings include 
gains or losses resulting from foreign currency transactions, other than 
those relating to intercompany transactions of a long-term investment 
nature. Those gains and losses, as well as those resulting from 
translation of financial statements, are shown as a separate component 
of shareholders' equity.

<PAGE>
      Pension Plans, Postretirement and Postemployment Benefits
      ---------------------------------------------------------
Hasbro, except for certain international subsidiaries, has pension plans 
covering substantially all of its full-time employees. Pension expense 
is based on actuarial computations of current and future benefits. The 
Company's policy is to fund amounts which are required by applicable 
regulations and which are tax deductible. The estimated amounts of 
future payments to be made under other retirement programs are being 
accrued currently over the period of active employment and are also 
included in pension expense.

Hasbro has a contributory postretirement health and life insurance plan 
covering substantially all employees who retire under any of its United 
States defined benefit pension plans and meet certain age and length of 
service requirements. It also has several plans covering certain groups 
of employees which may provide benefits to such employees following 
their period of employment but prior to their retirement.

      Research and Development
      ------------------------
Research and product development costs for 1996, 1995 and 1994 were 
$152,487, $148,057 and $135,406, respectively.

      Advertising
      -----------
Production costs of commercials and programming are charged to 
operations in the fiscal year during which the production is first 
aired. The costs of other advertising, promotion and marketing programs 
are charged to operations in the fiscal year incurred.

      Risk Management Contracts
      -------------------------
Hasbro does not enter into derivative financial instruments for 
speculative purposes. In the normal course of business, however, the 
Company employs off-balance sheet forward exchange contracts to manage 
its exposure to fluctuations in foreign currency exchange rates. Gains 
and losses deferred under hedge accounting provisions are subsequently 
included in the measurement of the related foreign currency transaction.

      Earnings Per Common Share
      -------------------------
Earnings per common share are based on the weighted average number of 
shares of common stock and dilutive common stock equivalents outstanding 
during each period. Common stock equivalents include stock options and 
warrants for the period prior to their exercise. Under the treasury 
stock method, the unexercised options and warrants are assumed to be 
exercised at the beginning of the period or at issuance, if later. The 
assumed proceeds are then used to purchase common stock at the average 
market price during the period.

The weighted average number of shares outstanding, adjusted to reflect 
the three-for-two stock split declared February 19, 1997 (note 9), used 
in the computation of earnings per common share was 131,856,140, 
132,379,059 and 133,996,128 in 1996, 1995 and 1994, respectively.

The difference between primary and fully diluted earnings per share was 
not significant for any year.

<PAGE>
 (2) Acquisitions
     ------------
During February 1995, Hasbro purchased certain products and other assets 
from the Larami group of companies for $88,135. Accounting for this 
acquisition using the purchase method, the Company allocated the 
purchase price based on estimates of fair market value which included 
$9,053 of net tangible assets, $76,100 of product rights and $2,982 of 
goodwill.

 (3) Inventories
     -----------
                                                         1996       1995
                                                         ----       ----
      Finished products                                $209,903    240,126
      Work in process                                    16,810     22,093
      Raw materials                                      46,534     53,401
                                                        -------    -------
                                                       $273,247    315,620
                                                        =======    =======

 (4) Property, Plant and Equipment
     -----------------------------
                                                         1996       1995
                                                         ----       ----
      Land and improvements                            $ 14,543     14,845
      Buildings and improvements                        205,408    207,129
      Machinery and equipment                           257,499    229,882
                                                        -------    -------
                                                        477,450    451,856
      Less accumulated depreciation                     215,172    187,650
                                                        -------    -------
                                                        262,278    264,206
      Tools, dies and molds, net of  
       amortization                                      51,267     49,034
                                                        -------    -------
                                                       $313,545    313,240
                                                        =======    =======

Expenditures for maintenance and repairs which do not materially extend 
the life of the assets are charged to operations.

 (5) Short-Term Borrowings
     ---------------------
Hasbro has available unsecured committed and uncommitted lines of credit 
from various banks approximating $550,000 and $790,000, respectively. 
Substantially all of the short-term borrowings outstanding at the end of 
1996 and 1995 represent bank borrowings related to international units 
made under these lines of credit. The weighted average interest rates of 
the outstanding borrowings were 5.0% and 6.2%, respectively. Hasbro's 
working capital needs were fulfilled by borrowing under these lines of 
credit and through the issuance of commercial paper, both of which were 
on terms and at interest rates generally extended to companies of 
comparable creditworthiness. Included as part of the committed line is 
$440,000 available from a revolving credit agreement. This agreement 
contains certain restrictive covenants with which the Company is in 
compliance. Compensating balances and facility fees were not material.

<PAGE>
 (6) Accrued Liabilities
     -------------------
                                                         1996       1995
                                                         ----       ----
      Royalties                                        $ 81,053     77,752
      Advertising                                        83,694    111,853
      Payroll and management incentives                  32,879     36,205
      Other                                             202,270    207,757
                                                        -------    -------
                                                       $399,896    433,567
                                                        =======    =======

 (7) Long-Term Debt
     --------------
Long-term debt of $149,382 and $149,991 at December 29, 1996 and 
December 31, 1995, respectively, consists of Hasbro's 6% Convertible 
Subordinated Notes Due 1998. These notes are convertible into common 
stock at a conversion price of $19.55 per share, are redeemable, at a 
premium, by the Company and interest on them is paid semi-annually. 

 (8) Income Taxes
     ------------
Income taxes attributable to earnings before income taxes are:

                                              1996       1995       1994
                                              ----       ----       ----
      Current
        United States                       $ 58,580     54,979     60,539
        State and local                        9,033      9,309     10,417
        International                         47,488     41,840     42,543
                                             -------    -------    -------
                                             115,101    106,128    113,499
                                             -------    -------    ------- 

      Deferred
        United States                          4,309     (5,122)     1,924
        State and local                          406       (483)       180
        International                        (12,835)    (3,544)    (3,349)
                                             -------    -------    -------
                                              (8,120)    (9,149)    (1,245)
                                             -------    -------    -------
                                            $106,981     96,979    112,254
                                             =======    =======    =======

Certain tax benefits are not reflected in income taxes in the statements 
of earnings. Such benefits of $6,793 in 1996, $6,532 in 1995 and $9,800 
in 1994, relate primarily to stock options.

A reconciliation of the statutory United States federal income tax rate 
to Hasbro's effective income tax rate is as follows:

<PAGE>
                                              1996       1995       1994
                                              ----       ----       ----
      Statutory income tax rate               35.0%      35.0%      35.0%
      State and local income taxes, net
       of federal income tax effect            2.0        2.3        2.4
      Amortization of goodwill                 1.6        1.9        1.6
      International earnings taxed at
       rates other than the United States
       statutory rate                         (1.1)       (.3)       (.7)
      Reduction of valuation allowance        (1.1)         -          -
      Other, net                              (1.5)       (.5)        .2
                                              ----       ----       ----
                                              34.9%      38.4%      38.5%
                                              ====       ====       ====

The components of earnings before income taxes are as follows:

                                              1996       1995       1994
                                              ----       ----       ----
      United States                         $208,864    151,094    177,672
      International                           98,029    101,456    113,897
                                             -------    -------    -------
                                            $306,893    252,550    291,569
                                             =======    =======    =======

The components of deferred income tax expense arise from various 
temporary differences and relate to items included in the statements of 
earnings.

The tax effects of temporary differences that give rise to significant 
portions of the deferred tax assets and liabilities at December 29, 1996 
and December 31, 1995 are:

                                                         1996       1995
                                                         ----       ----
      Deferred tax assets:
        Accounts receivable                            $ 25,643     28,433
        Inventories                                      10,650     14,671
        Net operating loss carryovers                    24,266     18,677
        Operating expenses                               34,039     36,024
        Postretirement benefits                          12,136     11,834
        Other                                            39,971     39,281
                                                        -------    -------
          Gross deferred tax assets                     146,705    148,920
        Valuation allowance                              (7,724)   (15,869)
                                                        -------    -------
          Net deferred tax assets                       138,981    133,051
                                                        -------    -------

      Deferred tax liabilities:
        Property rights and property, plant
         and equipment                                   52,229     59,760
        Other                                             9,563      6,787
                                                        -------    -------
          Gross deferred tax liabilities                 61,792     66,547
                                                        -------    -------
      Net deferred income taxes                        $ 77,189     66,504
                                                        =======    =======

<PAGE>
Hasbro has a valuation allowance for deferred tax assets at December 29, 
1996 of $7,724, which is a decrease of $8,145 from the $15,869 at 
December 31, 1995. Such decrease relates primarily to the current and 
expected future utilization of certain international tax losses from 
prior years. The remaining allowance pertains to other international 
operating loss carryforwards, some of which have no expiration and 
others that will expire beginning in 1997. If fully realized, future 
income tax expense will be reduced by $7,724.

Based on Hasbro's history of taxable income and the anticipation of 
sufficient taxable income in years when the temporary differences are 
expected to become tax deductions, it believes that it will realize the 
benefit of the deferred tax assets, net of the existing valuation 
allowance. Of the deferred tax assets, approximately 67% are expected to 
be realized during the next two fiscal years.

Deferred income taxes of $78,031 and $85,849 at the end of 1996 and 
1995, respectively, are included as a component of prepaid expenses and 
other current assets, and $16,123 and $4,007, respectively, are included 
as a component of other assets. At the same dates, deferred income taxes 
of $16,017 and $22,198, respectively, are included as a component of 
deferred liabilities.

The cumulative amounts of undistributed earnings of Hasbro's 
international subsidiaries held for reinvestment amounted to 
approximately $307,000 at December 29, 1996 and $289,000 at December 31, 
1995.

 (9) Capital Stock
     -------------
      Preference Share Purchase Rights
      --------------------------------
Hasbro maintains a Preference Share Purchase Right plan (the Rights 
Plan). Under the terms of the Rights Plan, each share of common stock is 
accompanied by a Preference Share Purchase Right. Each Right is only 
exercisable under certain circumstances and, until exercisable, the 
Rights are not transferable apart from Hasbro's common stock. When 
exercisable, each Right will entitle its holder to purchase until June 
30, 1999, in certain merger or other business combination or 
recapitalization transactions, at the Right's then current exercise 
price, a number of the acquiring company's or Hasbro's, as the case may 
be, common shares having a market value at that time of twice the 
Right's exercise price. Under certain circumstances, the rightholder 
may, at the option of the Board of Directors of Hasbro (the Board), 
receive shares of Hasbro's stock in exchange for Rights.

Prior to the acquisition by the person or group of beneficial ownership 
of a certain percentage of Hasbro's common stock, the Rights are 
redeemable for $.00444 per Right. The Rights Plan contains certain 
exceptions with respect to the Hassenfeld family and related entities.

<PAGE>
      Common Stock
      ------------
On February 19, 1997, the Board declared a three-for-two stock split, 
payable in the form of a 50% stock dividend, on March 21, 1997 to 
shareholders of record on March 7, 1997. Appropriate changes, to reflect 
the split, have been effected in the stock options and other securities 
exercisable for or convertible into Hasbro's common stock.

Except for the balance sheet presentation of the December 31, 1995 
outstanding and treasury shares, all share and per share amounts have 
been adjusted to reflect this split.

In August 1990, the Board authorized the purchase of up to 6,750,000 
shares of the Company's common stock and in June 1994, the Executive 
Committee of the Board authorized the purchase of up to an additional 
7,500,000 shares. At December 29, 1996, a balance of 5,685,750 shares 
remained under these authorizations.

(10) Employee Stock Options and Warrants
     -----------------------------------
Hasbro has a Non-Qualified Stock Option Plan, an Incentive Stock Option 
Plan, a 1992 Stock Incentive Plan, a Stock Incentive Performance Plan 
and a Stock Option Plan for Non-Employee Directors (collectively, the 
plans). During 1996, Hasbro adopted the disclosure-only provisions of 
Statement of Financial Accounting Standards No. 123 (SFAS 123) but, as 
permitted, continues to apply Accounting Principles Board Opinion No. 25 
(APB 25) in accounting for the plans. Under APB 25, no compensation cost 
is recognized. A comparison of the Company's net earnings and earnings 
per share as reported and pro forma as they would have been had 
compensation cost been determined consistent with SFAS 123 follows:

                                                         1996       1995
                                                         ----       ----
      Net earnings: As reported                        $199,912    155,571
                    Pro forma                           196,911    154,802
                                                        =======    =======

      Earnings per share: As reported                  $   1.52       1.18
                          Pro forma                        1.49       1.17
                                                        =======    =======

As the provisions of SFAS 123 have not been applied to options granted 
prior to January 1, 1995, the resulting pro forma compensation cost may 
not be representative of that to be expected in future years.

<PAGE>
Hasbro has reserved 14,955,055 shares of its common stock for issuance 
upon exercise of options granted or to be granted under the plans. These 
options generally vest in equal annual amounts over three to five years. 
The plans provide that options be granted at exercise prices not less 
than market value on the date the option is granted and options are 
adjusted for such changes as stock splits and stock dividends. No 
options are exercisable for periods of more than ten years after date of 
grant. Although certain of the plans permit the granting of awards in 
the form of stock options, stock appreciation rights, stock awards and 
cash awards, to date, only stock options have been granted.

The changes in outstanding options and warrants for the three years 
ended December 29, 1996 follow:

                                                                   Weighted
                                                                   Average
                                                       Shares (in  Exercise
                                                       thousands)  Price
                                                        -------    -------
      Outstanding at December 26, 1993                   10,684     $16.11
        Granted                                           1,869      19.97
        Exercised                                        (2,991)     11.67
        Expired or canceled                                (757)     19.15
                                                         ------
      Outstanding at December 25, 1994                    8,805      18.17
        Granted                                           1,108      22.71
        Exercised                                          (475)     11.34
        Expired or canceled                                (561)     20.91
                                                         ------
      Outstanding at December 31, 1995                    8,877      18.93
        Granted                                           6,339      21.75
        Exercised                                        (1,236)     14.47
        Expired or canceled                                (345)     22.17
                                                         ------
      Outstanding at December 29, 1996                   13,635     $20.56
                                                         ======      =====

 The number of shares exercisable and the weighted average exercise price 
for such shares at the end of 1996, 1995 and 1994 were 6,585,280 at 
$19.32, 4,727,262 at $16.89 and 3,264,852 at $14.63, respectively. At the 
end of 1996, by range of exercise prices, the number of shares 
represented by outstanding options and warrants with their weighted 
average exercise price and weighted average remaining contractual life, 
in years, and the number of shares represented by exercisable options and 
warrants with their weighted average exercise price were:

<PAGE>
                                 Outstanding                Exercisable
                          ------------------------      ------------------
       Exercise Price       Shares     Price  Life        Shares     Price
       -------------      ----------   -----  ----      ----------   -----
      $ 5.06 -  9.83         955,623  $ 7.57   3.1         955,623  $ 7.57
                          ==========   =====  ====      ==========   =====
      $16.67 - 19.75       2,291,923  $18.39   6.7       1,575,507  $18.30
                          ==========   =====  ====      ==========   =====
      $20.21 - 28.99      10,387,438  $22.23   6.8       4,054,150  $22.48
                          ==========   =====  ====      ==========   =====
The weighted average fair value of options granted in 1996 and 1995 were 
$6.93 and $6.44, respectively. The fair value of each option grant is 
estimated on the date of grant using the Black-Scholes option pricing 
model with the following weighted average assumptions used for grants in 
1996 and 1995, respectively: risk-free interest rates of 5.51% and 7.19%; 
expected dividend yields of 1.13% and 1.18%; expected volatility of 
approximately 21% and lives of 5.9 years for both years.

(11) Pension, Postretirement and Postemployment Benefits
     ---------------------------------------------------
      Pension Benefits
      ----------------
Hasbro's net pension and profit sharing cost for 1996, 1995 and 1994 was 
approximately $15,700, $12,200 and $12,500, respectively.

       United States Plans
       -------------------
Substantially all United States employees are covered under at least one 
of several non-contributory defined benefit plans maintained by the 
Company. Benefits under the major plans, covering non-union employees, 
are based primarily on salary and years of service. Benefits under other 
plans are based primarily on fixed amounts for specified years of 
service.

The net periodic pension cost of these plans included the following 
components:

                                              1996       1995       1994
                                              ----       ----       ----
      Benefits earned during the year        $ 8,583      6,304      7,029
      Interest cost on projected benefits      9,868      9,492      8,219
      Actual return on plan assets           (23,227)   (31,154)      (521)
      Net amortization and deferral           11,763     21,153     (8,429)
                                              ------     ------     ------
                                             $ 6,987      5,795      6,298
                                              ======     ======     ======

The funded status and the amounts recognized in Hasbro's balance sheets 
relating to these plans are:

<PAGE>
                                     1996                    1995
                           ----------------------- -----------------------
                           Plans With  Plans With  Plans With  Plans With 
                             Assets    Accumulated   Assets    Accumulated
                            Exceeding   Benefits    Exceeding   Benefits
                           Accumulated  Exceeding  Accumulated  Exceeding
                            Benefits     Assets     Benefits     Assets
                           ----------- ----------- ----------- -----------
      Actuarial present value of:
        Vested benefits      $103,870       6,591      98,149       8,303
        Nonvested benefits      3,205         673       3,162         199
                              -------      ------     -------      ------
        Accumulated benefit                                              
         obligation           107,075       7,264     101,311       8,502
        Effect of assumed
         increase in
         compensation level    29,542       3,469      27,972       5,997
                              -------      ------     -------      ------
        Projected benefit
         obligation           136,617      10,733     129,283      14,499
      Net assets available
       for benefits           162,641           -     137,292         919
                              -------      ------     -------      ------
      Plan assets in excess 
       of (less than)
       projected benefits    $ 26,024     (10,733)      8,009     (13,580)
                              =======      ======     =======      ======
       Consisting of:
        Unrecognized net
         asset               $  1,372           -       1,715           -
        Unrecognized prior
         service cost          (6,085)     (4,474)       (815)     (4,310)
        Unrecognized net gain
         (loss)                32,406       2,818       9,407      (1,984)
        Accrued pension
         recognized in the
         balance sheet         (1,669)     (9,077)     (2,298)     (7,286)
                              -------      ------     -------      ------
                             $ 26,024     (10,733)      8,009     (13,580)
                              =======      ======     =======      ======

The assets of the funded plans are managed by investment advisors and 
consist primarily of pooled indexed and actively managed bond and stock 
funds. The projected benefits have been determined using assumed 
discount rates of 7.75% for 1996, 7.25% for 1995 and 8.5% for 1994 and, 
for all years, an assumed long-term rate of compensation increase of 5% 
and an assumed long-term rate of return on plan assets of 9%.

Hasbro also has a profit sharing plan covering substantially all of its 
United States non-union employees. The plan provides for an annual 
discretionary contribution by the Company which for 1996, 1995 and 1994 
was approximately $5,000, $4,800 and $5,100, respectively.

<PAGE>
       International Plans
       -------------------
Pension coverage for employees of Hasbro's international subsidiaries is 
provided, to the extent deemed appropriate, through separate defined 
benefit and defined contribution plans.  These plans were neither 
significant individually nor in the aggregate.

      Postretirement Benefits
      -----------------------
Hasbro provides certain postretirement health care and life insurance 
benefits to eligible United States employees who retire and have either 
attained age 65 with 5 years of service or age 55 with 10 years of 
service. The cost of providing these benefits on behalf of employees who 
retired prior to 1993 is and will continue to be substantially borne by 
the Company. The cost of providing benefits on behalf of employees who 
retire after 1992 is shared, with the employee contributing an 
increasing percentage of the cost, resulting in an employee-paid plan 
after the year 2002. The plan is not funded.

The accumulated benefit obligation relating to this plan at December 29, 
1996 and December 31, 1995 consists of:

                                                         1996       1995
                                                         ----       ----
      Retired employees                                 $17,632     17,873
      Fully eligible active employees                     1,021        952
      Other active employees                              5,909      5,322
                                                         ------     ------
                                                        $24,562     24,147
                                                         ======     ======

The net periodic postretirement benefit cost included the following 
components:

                                              1996       1995       1994
                                              ----       ----       ----  
      Benefits earned during the period      $   289        267        403
      Interest cost on projected benefits      1,727      1,822      1,709
                                              ------     ------     ------
                                             $ 2,016      2,089      2,112
                                              ======     ======     ======

For measuring the expected postretirement benefit obligation, an 8.6% 
annual rate of increase in the per capita cost of covered health care 
benefits was assumed for 1996 and a rate of 9.2% for 1995 and 1994. The 
1996 rate was further assumed to decrease gradually to 5% in 2012. The 
1995 and 1994 rates were assumed to decrease to 6% over this same 
period. All were assumed to remain constant after 2012. The weighted 
average discount rate used in determining the accumulated postretirement 
benefit obligation was 7.75% in 1996, 7.25% in 1995 and 8.5% in 1994.

If the health care cost trend rate were increased one percentage point 
in each year, the accumulated postretirement benefit obligation at 
December 31, 1996 would have increased by approximately 10% and the 
aggregate of the benefits earned during the period and the interest cost 
would have each increased by approximately 11%.

<PAGE>
      Postemployment Benefits
      -----------------------
Hasbro has several plans covering certain groups of employees which may 
provide benefits to such employees following their period of active 
employment but prior to their retirement. These plans include certain 
severance plans which provide benefits to employees involuntarily 
terminated and certain plans which continue the Company's health and 
life insurance contributions for employees who have left Hasbro's employ 
under terms of its long-term disability plan.

At the beginning of 1994, Hasbro adopted Statement of Financial 
Accounting Standards No. 112 (SFAS 112). SFAS 112 requires that the cost 
of certain postemployment benefits be accrued over the employee service 
period which was a change from the Company's prior practice of recording 
such benefits when incurred. The effect of initially applying SFAS 112, 
net of a deferred tax benefit of $2,513, was recorded as the cumulative 
effect of change in accounting principles.

(12) Leases
     ------
Hasbro occupies certain manufacturing facilities and sales offices and 
uses certain equipment under various operating lease arrangements. The 
rent expense under such arrangements, net of sublease income which is 
not material, for 1996, 1995 and 1994 amounted to $46,092, $43,486 and 
$39,186, respectively.

Minimum rentals, net of minimum sublease income which is not material, 
under long-term operating leases for the five years subsequent to 1996 
and in the aggregate are as follows:

      1997                                                        $ 33,749
      1998                                                          24,539
      1999                                                          20,056
      2000                                                          15,619
      2001                                                          13,995
      Later years                                                  100,452
                                                                   -------
                                                                  $208,410
                                                                   =======

All leases expire prior to 2014. Real estate taxes, insurance and 
maintenance expenses are generally obligations of the Company. It is 
expected that in the normal course of business, leases that expire will 
be renewed or replaced by leases on other properties; thus, it is 
anticipated that future minimum lease commitments will not be less than 
the amounts shown for 1996.

In addition, Hasbro leases certain facilities which, as a result of 
prior restructurings, are no longer in use. Future costs relating to 
such facilities were included as a component of the restructuring charge 
and are not included in the table above.

<PAGE>
(13) Discontinued Development Project and Restructuring Charges
     ----------------------------------------------------------
During the second quarter of 1995, Hasbro discontinued its efforts, 
begun in 1992, to develop a mass-market virtual reality game system. 
These efforts produced such a game system, but at a price judged to be 
too expensive for the mass-market. The impact of this decision was a 
charge of $31,100 for the estimated costs associated with such action. 
Approximately half of the charge resulted from the expensing of software 
development costs, previously capitalized under the provisions of 
Statement of Financial Accounting Standards No. 86, related to both the 
operating system and games for the system. The remaining amount 
represented provisions for costs associated with discontinuance of this 
project, including the termination of contractual agreements relating to 
the development of the system and games, the write-off of certain fixed 
assets and various other cancellation/termination costs. Substantially 
all of the liabilities established for this action have been paid.

During the third quarter of 1994, Hasbro recorded a restructuring charge 
of $12,500, primarily related to the reorganization of its Domestic Toy 
Group and the consolidation of its United States manufacturing 
operations. Substantially all of the liabilities established for these 
actions, which included provisions for severance payments, outplacement 
services and the continuation of certain fringe benefits, primarily 
medical and dental, have been paid.

(14) Financial Instruments
     ---------------------
Hasbro's financial instruments include cash and cash equivalents, 
accounts receivable, short- and long-term borrowings, accounts payable, 
accrued liabilities and foreign currency forward exchange contracts. At 
December 29, 1996, the carrying value of these instruments approximated 
their fair value based on current market prices and rates. As estimates 
of these fair values are subjective and involve uncertainties and 
judgments, they cannot be determined with precision. Any changes in 
assumptions would affect these estimates.

Hasbro enters into certain foreign currency forward exchange contracts 
to protect itself from adverse currency rate fluctuations on 
identifiable foreign currency commitments made in the ordinary course of 
business. These contracts, which relate to future purchases of 
inventory, are denominated in currencies of major industrial countries 
and entered into with creditworthy banks for terms of not more than 
twelve months. The Company does not anticipate any material adverse 
effect on its results of operations or financial position from these 
contracts. (See note 15)

(15) Commitments and Contingencies
     -----------------------------
Hasbro had unused open letters of credit of approximately $20,000 and 
$18,000 at December 29, 1996 and December 31, 1995, respectively.

<PAGE>
Hasbro had the equivalent of approximately $35,000 and $42,000 of 
forward exchange contracts outstanding at December 29, 1996 and December 
31, 1995, respectively. These contracts have been entered into to hedge 
firm commitments for the purchase of products, principally from the Far 
East. Gains and losses deferred under hedge accounting provisions are 
subsequently included in the measurement of the related foreign currency 
transaction. The aggregate amount of gains and losses resulting from 
foreign currency transactions was not material.

Hasbro is involved in various claims and legal actions substantially 
arising in the ordinary course of business. In the opinion of 
management, the ultimate disposition of these matters will not have a 
material adverse effect on the Company's future results of operations or 
liquidity.

(16) Segment Reporting
     -----------------
      Industry and Geographic Information
      -----------------------------------
Hasbro operates primarily in one industry segment which includes the 
development, manufacture and marketing of toy products and related items 
and the licensing of certain related properties.

As Hasbro operates internationally, it is exposed to the risk of changes 
in social, political and economic conditions inherent in such 
operations.

Information about Hasbro's operations in different geographic areas, 
determined by the location of the subsidiary or unit, for each of the 
fiscal years in the three-year period ended December 1996 follows. 
Hasbro's primary operations in areas outside of the United States 
include Western Europe, Canada, Mexico, Australia and New Zealand and 
Hong Kong. As the international areas have similar business environments 
and the Company's operations in those areas are similar, they are 
presented as one category.

                                              1996       1995       1994
                                              ----       ----       ----
      Net revenues:
        United States                     $1,642,569  1,550,454  1,530,928
        International                      1,359,801  1,307,756  1,139,334
                                           ---------  ---------  ---------
                                          $3,002,370  2,858,210  2,670,262
                                           =========  =========  =========

      Operating profit:
        United States                     $  201,312    146,841    169,782
        International                        130,955    126,731    125,895
                                           ---------  ---------  ---------
                                          $  332,267    273,572    295,677
                                           =========  =========  =========

      Identifiable assets:
        United States                     $1,793,915  1,782,276  1,612,982
        International                        907,594    834,112    765,393
                                           ---------  ---------  ---------
                                          $2,701,509  2,616,388  2,378,375
                                           =========  =========  =========

<PAGE>
Certain of Hasbro's international units sell products, primarily on a 
letter of credit basis, directly to United States customers, and certain 
United States units sell products to international customers, primarily 
in Latin America. Were such transactions reported by the geographic 
destination of the sale rather than the geographic location of the unit 
making the sale, United States revenues would be increased and 
international revenues decreased by $135,010, $71,998 and $36,666 in 
1996, 1995 and 1994, respectively.

      Other Information
      -----------------
Hasbro markets its products primarily to customers in the retail sector. 
Although the Company closely monitors the creditworthiness of its 
customers, adjusting credit policies and limits as deemed appropriate, a 
substantial portion of its customers' ability to discharge amounts owed 
is dependent upon the retail economic environment.

Sales to the Company's two largest customers, Toys R Us, Inc. and Wal-
Mart Stores, Inc., amounted to 22% and 13%, respectively, of 
consolidated net revenues during 1996 and 21% and 12%, respectively, 
during each of 1995 and 1994.

Hasbro purchases certain components and accessories used in its 
manufacturing process and certain finished products from manufacturers 
in the Far East. The Company's reliance on external sources of 
manufacturing can be shifted, over a period of time, to alternative 
sources of supply for products it sells, should such changes be 
necessary. However, if Hasbro were prevented from obtaining products 
from a substantial number of its current Far East suppliers due to 
political, labor or other factors beyond its control, the Company's 
operations would be disrupted while alternative sources of product were 
secured. The imposition of trade sanctions by the United  States against 
a class of products imported by Hasbro from, or the loss of "most 
favored nation" trading status by the Peoples Republic of China could 
significantly increase the cost of the Company's products imported into 
the United States from China.

<PAGE>
(17) Quarterly Financial Data (Unaudited)
     ------------------------------------
       1996
       ----
                                         Quarter
                          ------------------------------------
                          First    Second     Third     Fourth   Full Year
                          -----    ------     -----     ------   ---------
      Net revenues      $538,685   511,609   845,148  1,106,928  3,002,370
      Gross profit      $300,914   277,425   472,875    622,259  1,673,473
      Earnings before
       income taxes     $ 39,109     9,143   104,934    153,707    306,893
      Net earnings      $ 24,365     5,986    70,469     99,092    199,912
                         =======   =======   =======  =========  =========
      Per common share
        Earnings        $    .18       .05       .54        .75       1.52

        Market price
          High          $ 31 1/4    25 3/4    25 1/2     29 3/8     31 1/4
          Low           $ 19 1/4    23 1/2    21 1/4     24 5/8     19 1/4

        Cash dividends
         declared       $    .07       .07       .07        .07        .27
                         =======   =======   =======  =========  =========
       1995
       ----
                                         Quarter
                          -------------------------------------
                          First    Second       Third    Fourth  Full Year
                          -----    ------       -----    ------  ---------
      Net revenues      $526,503  481,854     826,165 1,023,688  2,858,210
      Gross profit      $293,931  267,769     465,313   594,000  1,621,013
      Earnings (loss)
       before income
       taxes            $ 35,257  (24,217)(a) 103,370   138,140    252,550
      Net earnings
      (loss)            $ 21,683  (14,893)     63,572    85,209    155,571
                         =======  =======     ======= =========  =========
      Per common share
        Earnings (loss) $    .16     (.11)        .48       .64       1.18

        Market price
          High          $ 22 1/2   23 1/2      22 1/4    21 3/4     23 1/2
          Low           $ 18 7/8   20 7/8      19 3/4    19         18 7/8

        Cash dividends
         declared       $    .05      .05         .05       .05        .21
                         =======  =======     ======= =========  =========

<PAGE>
       1994
       ----
                                       Quarter
                          ------------------------------------
                          First    Second     Third     Fourth   Full Year
                          -----    ------     -----     ------   ---------
      Net revenues      $489,133   444,324   796,222    940,583  2,670,262
      Gross profit      $280,933   241,146   444,093    542,611  1,508,783
      Earnings before
       income taxes and
       cumulative ef-
       fect of change
       in accounting
       principles       $ 43,443     2,657   122,196(a) 123,273    291,569
      Net earnings      $ 22,435     1,634    75,151     75,813    175,033
                         =======   =======   =======    =======  =========
      Per common share
        Earnings before
         cumulative ef-
         fect of change 
         in account-
         ing principles $    .20       .01       .56        .57       1.34
        Earnings        $    .17       .01       .56        .57       1.31

        Market price 
          High          $ 24 3/8    24        21 3/8     22 1/4     24 3/8
          Low           $ 22 1/4    18 3/4    18 3/4     18 1/2     18 1/2

        Cash dividends
         declared       $    .05       .05       .05        .05        .19
                         =======   =======   =======    =======  =========

(a) Includes the effect of nonrecurring charges in 1995 of $31,100 relating 
to a discontinued development project and in 1994, $12,500 relating to 
restructuring of operations. (See note 13)





                                                                 EXHIBIT 22
                           HASBRO, INC. AND SUBSIDIARIES

                         Subsidiaries of the Registrant (a)


Name Under Which Subsidiary                  State or Other Jurisdiction of
Does Business                                Incorporation or Organization
- - ---------------------------                  ------------------------------

Claster Television, Inc.                              Maryland
Hasbro Far East Services, Ltd.                        Hong Kong
Hasbro Interactive, Inc.                              Delaware
Hasbro International, Inc.                            Delaware
  Groupe Hasbro France S.A.                           France
  Hasbro Asia-Pacific Marketing Ltd.                  Hong Kong
  Hasbro Australia Limited                            Australia
  Hasbro Canada, Inc.                                 Canada
  Hasbro de Mexico S.A. de C.V.                       Mexico
  Hasbro Deutschland GmbH                             Germany
  Hasbro Far East LTD                                 Hong Kong  
  Hasbro Ireland Limited                              Ireland
  Hasbro Italy S.r.l.                                 Italy  
  Hasbro Japan K.K.                                   Japan
  Hasbro New Zealand Limited                          New Zealand
  Hasbro Osterreich Ges.m.b.H                         Austria
  Hasbro (Schweiz) AG                                 Switzerland
  Hasbro U.K. Limited                                 United Kingdom
    Hasbro Interactive Limited                        United Kingdom
  HMS Juquetes S.A. de C.V.                           Mexico
  Juguetrenes S.A. de C.V.                            Mexico
  K'NEX France S.N.C.                                 France
  K'NEX G.m.b.H.                                      Germany
  K'NEX International U.K.                            United Kingdom
  MB International B.V.                               The Netherlands
    Hasbro B.V.                                       The Netherlands
    Hasbro Hellas S.A.                                Greece
    Hasbro Importacao e Exportacao
     e de Jogos e Brinquedos Lds                      Portugal
    Hasbro Israel Ltd.                                Israel
    Hasbro Magyarorszag Kft                           Hungary
    Hasbro Poland SpZoo                               Poland
    MB Espana, S.A.                                   Spain
    S.A. Hasbro N.V.                                  Belgium
  Palmyra Holdings Pte Ltd.                           Singapore
    Hasbro Hong Kong Limited                          Hong Kong
    Hasbro Singapore Pte Ltd.                         Singapore
    Hasbro Toy (Malaysia) Sdn Bhd                     Malaysia
Hasbro International Trading, Inc.                    Delaware
Hasbro Managerial Services, Inc.                      Rhode Island
Larami Limited                                        Delaware


  (a)  Inactive subsidiaries and subsidiaries with minimal operations have
       been omitted. Such subsidiaries, if taken as a whole, would not
       constitute a significant subsidiary.







                                                              EXHIBIT 24(a)


                             ACCOUNTANTS' CONSENT


The Board of Directors
Hasbro, Inc.:


We consent to incorporation by reference in the Registration Statements Nos. 
2-78018, 2-93483, 33-57344 and 33-59583 on Form S-8 and No. 33-41548 on Form 
S-3 of Hasbro, Inc. of our reports dated February 5, 1997 relating to the 
consolidated balance sheets of Hasbro, Inc. and subsidiaries as of December 
29, 1996 and December 31, 1995 and the related consolidated statements of 
earnings, shareholders' equity and cash flows and related schedule for each 
of the fiscal years in the three-year period ended December 29, 1996, which 
report on the consolidated financial statements is incorporated by reference 
and which report on the related schedule is included in the Annual Report on 
Form 10-K of Hasbro, Inc. for the fiscal year ended December 29, 1996.



/s/ KPMG Peat Marwick LLP



Providence, Rhode Island

March 26, 1997										







<TABLE> <S> <C>

<ARTICLE> 5 
        
<S>                             <C> 
<PERIOD-TYPE>                   YEAR 
<FISCAL-YEAR-END>                          DEC-29-1996 
<PERIOD-END>                               DEC-29-1996 
<CASH>                                         218,971 
<SECURITIES>                                         0 
<RECEIVABLES>                                  853,749 
<ALLOWANCES>                                    46,600 
<INVENTORY>                                    273,247 
<CURRENT-ASSETS>                             1,486,589 
<PP&E>                                         528,717 
<DEPRECIATION>                                 215,172 
<TOTAL-ASSETS>                               2,701,509 
<CURRENT-LIABILITIES>                          830,818 
<BONDS>                                        149,382 
                                0 
                                          0 
<COMMON>                                        66,080 
<OTHER-SE>                                   1,585,966 
<TOTAL-LIABILITY-AND-EQUITY>                 2,701,509 
<SALES>                                      3,002,370 
<TOTAL-REVENUES>                             3,002,370 
<CGS>                                        1,328,897 
<TOTAL-COSTS>                                1,328,897 
<OTHER-EXPENSES>                               777,561 
<LOSS-PROVISION>                                 5,834 
<INTEREST-EXPENSE>                              31,465 
<INCOME-PRETAX>                                306,893 
<INCOME-TAX>                                   106,981 
<INCOME-CONTINUING>                            199,912 
<DISCONTINUED>                                       0 
<EXTRAORDINARY>                                      0 
<CHANGES>                                            0 
<NET-INCOME>                                   199,912 
<EPS-PRIMARY>                                     1.52 
<EPS-DILUTED>                                        0 
        


</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission