HASBRO INC
8-K, 1998-03-25
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                    SECURITIES AND EXCHANGE COMMISSION

                         WASHINGTON, D.C.  20549


                                FORM 8-K

                             CURRENT REPORT

                   PURSUANT TO SECTION 13 OR 15(d) OF
                 THE SECURITIES AND EXCHANGE ACT OF 1934



Date of Report (Date of Earliest Event Reported):     March 24, 1998   
                                                 -------------------------



                              HASBRO, INC.
                          --------------------
                          (Name of Registrant)



 RHODE ISLAND                    1-6682                    05-0155090
- - --------------                ------------             -------------------
  (State of                   (Commission                 (IRS Employer
Incorporation)                File Number)             Identification No.)



1027 NEWPORT AVE., PAWTUCKET, RHODE ISLAND                   02861
- - ------------------------------------------             -------------------
 (Address of Principal Executive Offices)                  (Zip Code)



                             (401) 431-8697
                     -------------------------------
                     (Registrant's Telephone Number)






Item 5.    Other Events

           The March 24, 1998 Press Release of the Registrant attached
           hereto as EXHIBIT 99 is incorporated herein by reference.

Item 7(c)  Exhibits

           99  Press Release, dated March 24, 1998, of Hasbro, Inc.
 

SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                             HASBRO, INC.
                                             ------------
                                             (Registrant)


Date: March 24, 1998                    By: /s/ John T. O'Neill     
                                              -------------------
                                              John T. O'Neill

                                              Executive Vice President and
                                              Chief Financial Officer
                                              (Duly Authorized Officer and
                                              Principal Financial Officer)






                                  HASBRO, INC.
                           Current Report on Form 8-K
                              Dated March 24, 1998


                                 Exhibit Index

Exhibit                           
  No.                              Exhibits
- - -------                            --------    

99           Press Release dated March 24, 1998

	




                                                                EXHIBIT 99


For Immediate Release                Contact:
March 24, 1998                       News Media         Investor Relations
                                     Wayne Charness     Renita E. O'Connell
                                     401-727-5983       401-727-5401


           HASBRO EXPECTS FIRST QUARTER TO BE BELOW EXPECTATIONS
            ANTICIPATES FULL-YEAR DOUBLE-DIGIT EARNINGS GROWTH

     Pawtucket, RI (March 24, 1998) -- Hasbro, Inc. (HAS:ASE) today 
announced  that first quarter results will be below expectations, primarily 
due to the impact of recent changes in inventory flow policies at Toys `R 
Us, a key customer.  However, the Company still expects to achieve double-
digit growth in full-year 1998 earnings per share. 

     "We have consistently stated that we expect difficult comparisons in 
the first half of 1998, which is proving to be the case and has been 
compounded by the actions of Toys `R Us," said Alan G. Hassenfeld, Chairman 
and Chief Executive Officer. "However, we remain on track for the full 
year,"  Hassenfeld added.

     "Last year, our first half results were boosted by the timing of movie 
releases of three of our major entertainment properties: Star Wars(TM), 
Jurassic Park(R) and Batman(TM). This year, the new inventory flow policies 
of Toys `R Us are having a greater relative impact on our first quarter 
because our sales to Toys `R Us are expected to become more seasonal, like 
sales to most of our other customers," Hassenfeld explained.  "We believe 
this retail inventory reduction trend will continue into the second 
quarter, making the second half of the year, which is already so important, 
even more significant.  However, in the long run, we believe a stronger 
Toys `R Us will be good for our business."

     The new inventory policies being implemented by Toys `R Us include a 
significant reduction in the absolute level of inventories and a change in 
seasonal purchasing patterns. Primarily as a result of the impact of these 
changes, Hasbro's revenues in the first quarter could be approximately 15% 
below the $555.8 million reported in the first quarter of 1997. The Company 
said a decrease in revenues of this magnitude, in this seasonally low-
revenue quarter, has a disproportionate impact on quarterly earnings as 
fixed costs continue to be incurred. Consequently, the Company anticipates 
earnings per share could be as low as $0.05 compared to $0.20 a year ago.

     "Looking ahead to the second half of 1998, we will continue to build 
sales and earnings momentum," Hassenfeld continued.  "The cost savings 
anticipated from the Global Integration and Profit Enhancement program are 
on track.  In addition, we look forward to the debut of Teletubbies(TM) on 
PBS in April, the summer movie release of DreamWorks' `Small Soldiers', and 
the fall release of Centipede(R) - the first of our newly-acquired Atari 
game properties. We also expect to close our acquisition of Tiger 
Electronics early in the second quarter," Hassenfeld added.  "We continue  
working hard to deliver our plan for this year, and believe it is 
achievable under current market conditions." 

Certain statements contained in this release contain "forward looking 
statements" within the meaning of the Private Securities Litigation Reform 
Act of 1995.  Such forward-looking statements are inherently subject to 
known and unknown risks and uncertainties.  The Company's actual actions or 
results may differ materially from those expected or anticipated in the 
forward-looking statements.  Specific factors that might cause such a 
difference include, but are not limited to, the timely manufacture and 
shipping by the Company of new and continuing products and their acceptance 
by customers and consumers in a competitive product environment; economic 
conditions and currency fluctuations in the various markets in which the 
Company operates throughout the world; the continuing trend of increased 
concentration of the Company's revenues in the second half and fourth 
quarter of the year, together with increased reliance by retailers on quick 
response inventory management techniques, which increases the risk of 
underproduction of  popular items, overproduction of less popular items and 
failure to achieve tight and compressed shipping schedules; the impact of 
competition on revenues, margins and other aspects of the Company's 
business; third party actions or approvals that could delay, modify or 
increase the cost of implementation of the Company's Global Integration and 
Profit Enhancement program; and the risk that anticipated benefits of 
acquisitions may not occur or be delayed or reduced in their realization.  
The Company undertakes no obligation to make any revisions to the forward-
looking statements contained in this release or to update them to reflect 
events or circumstances occurring after the date of this release.

                                    # # #

 







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