HASBRO INC
8-K, 1999-04-15
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                   SECURITIES AND EXCHANGE COMMISSION

                         WASHINGTON, D.C.  20549


                                FORM 8-K

                             CURRENT REPORT

                   PURSUANT TO SECTION 13 OR 15(d) OF
                 THE SECURITIES AND EXCHANGE ACT OF 1934



Date of Report (Date of Earliest Event Reported):      April 15, 1999   
                                                 -------------------------



                              HASBRO, INC.
                          --------------------
                          (Name of Registrant)



 RHODE ISLAND                    1-6682                    05-0155090
- --------------                ------------             -------------------
  (State of                   (Commission                 (IRS Employer
Incorporation)                File Number)             Identification No.)



1027 NEWPORT AVE., PAWTUCKET, RHODE ISLAND                   02861
- ------------------------------------------             -------------------
 (Address of Principal Executive Offices)                  (Zip Code)



                             (401) 431-8697
                     -------------------------------
                     (Registrant's Telephone Number)





Item 5.    Other Events

           The April 15, 1999 Press Release of the Registrant attached
           hereto as EXHIBIT 99 is incorporated herein by reference.

Item 7(c)  Exhibits

           99  Press Release, dated April 15, 1999, of Hasbro, Inc.
 

SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                             HASBRO, INC.
                                             ------------
                                             (Registrant)


Date: April 15, 1999                      By: /s/ John T. O'Neill     
                                              -------------------
                                              John T. O'Neill

                                              Executive Vice President and
                                              Chief Financial Officer
                                              (Duly Authorized Officer and
                                              Principal Financial Officer)





                                  HASBRO, INC.
                           Current Report on Form 8-K
                              Dated April 15, 1999


                                 Exhibit Index

Exhibit                           
  No.                              Exhibits
- -------                            --------    

99           Press Release dated April 15, 1999

	



                                                                  EXHIBIT  99

For Immediate Release                           Contact:     John T. O'Neill
April 15, 1999                                                  401-727-5600
                                                         Renita E. O'Connell
                                                                401-727-5401




               HASBRO REPORTS RECORD FIRST QUARTER REVENUES 
                     EARNINGS INCREASE SIGNIFICANTLY


     Pawtucket, RI  (April 15, 1999) - Hasbro, Inc. (ASE:HAS) today reported 
record first  quarter revenues and a substantial increase in earnings. The 
Company's outlook for 1999 remains very positive.

     Worldwide revenues increased approximately 38% to $668.4 million, 
compared to $482.8 million a year ago. Revenue growth was primarily led by 
Tiger Electronics, which was acquired in April 1998, and by increased sales 
of computer-based games from Hasbro Interactive. Net earnings increased 
approximately 77% to $13.8 million, compared to $7.8 million in the first 
quarter of 1998. Diluted earnings per share increased 75% to $0.07 compared 
to $0.04 a year ago, adjusted for the recent three-for-two stock split. The 
Company also reported record first quarter Earnings Before Interest, Taxes, 
Depreciation and Amortization (EBITDA) of $75.8 million, almost double the 
year-ago EBITDA of $39.7 million. 

     "I am pleased to report record first quarter revenues," said Alan G. 
Hassenfeld, Chairman and Chief Executive Officer. "Our earnings growth is 
especially gratifying in this seasonally low-revenue quarter, when we 
continue to incur fixed infrastructure costs including acquisition carrying 
costs. In addition, our substantial cash flow generation underscores our 
financial strength," Hassenfeld noted. "Tiger Electronics' interactive FURBY 
pets continue to be a smash hit, and we have just introduced new fur patterns 
and FURBY BUDDIES. Hasbro Interactive again achieved significant double-digit 
sales growth. Sales of the TELETUBBIES line, launched last May, are brisk. In 
our powerful Boys category, sales continue increasing in the SUPER SOAKER 
line of water toys and TRANSFORMERS/BEAST WARS, including the recently 
introduced ANIMORPHS. Our popular WINNER'S CIRCLE line almost tripled from a 
year ago, reflecting the growing popularity of NASCAR," Hassenfeld added. 

     "We continue to add value for our shareholders with a three-for-two 
stock split effective March 15th and a 13% increase in the split-adjusted 
quarterly dividend rate to $0.06 per share in May," Hassenfeld added. "Also 
in the first quarter, we invested approximately $45 million to repurchase 1.7 
million shares. These actions signal our confidence in Hasbro's future."

	"In the second quarter, we look forward to the May 19th release of THE 
PHANTOM MENACE, the awesome first episode of the new STAR WARS trilogy. 
Hasbro and the recently-acquired Galoob are teamed up with the global POWER 
OF THE FORCE in the largest coordinated rollout of product ever undertaken in 
our industry. FURBY in five foreign languages will begin shipping soon, and 
we are increasing production of the incredibly popular POKEMON line. We are 
also on track in realizing planned incremental cost savings from the Global 
Integration and Profit Enhancement Program. As we demonstrated in February 
during our most successful Toy Fair ever, we are firing on all cylinders and 
we look forward to a great year in 1999, as we continue to grow into the next 
millennium," Hassenfeld concluded.



Hasbro is a worldwide leader in the design, manufacture and marketing of 
toys, games, interactive software, puzzles and infant products.  Both 
internationally and in the U.S., its PLAYSKOOL, KENNER, TONKA, ODDZON, SUPER 
SOAKER, MILTON BRADLEY, PARKER BROTHERS, TIGER, HASBRO INTERACTIVE, and 
GALOOB products provide children and families with the highest quality and 
most recognizable toys and games in the world.



Certain statements contained in this release contain "forward-looking 
statements" within the meaning of the Private Securities Litigation Reform 
Act of 1995.  Such forward-looking statements are inherently subject to known 
and unknown risks and uncertainties.  The Company's actual actions or results 
may differ materially from those expected or anticipated in the forward-
looking statements.  Specific factors that might cause such a difference 
include, but are not limited to, the timely manufacture and shipping by the 
Company of new and continuing products and their acceptance by customers and 
consumers in a competitive product environment; economic conditions, currency 
fluctuations and government regulation and other actions in the various 
markets in which the Company operates throughout the world; the inventory 
policies of retailers, including the continuing trend of increased 
concentration of the Company's revenues in the second half and fourth quarter 
of the year, together with increased reliance by retailers on quick response 
inventory management techniques, which increases the risk of underproduction 
of  popular items, overproduction of less popular items and failure to 
achieve tight and compressed shipping schedules; the impact of competition on 
revenues, margins and other aspects of the Company's business; third party 
actions or approvals that could delay, modify or increase the cost of 
implementation of, the Company's Global Integration and Profit Enhancement 
program; the Company's incurring higher than expected costs to achieve, or 
not achieving, "Year 2000" readiness with respect to the Company's systems, 
or the Company's customers, vendors or service providers failing to achieve 
such readiness; and the risk that anticipated benefits of acquisitions may 
not occur or be delayed or reduced in their realization.  The Company 
undertakes no obligation to make any revisions to the forward-looking 
statements contained in this release or to update them to reflect events or 
circumstances occurring after the date of this release.

EBITDA (earnings before interest, taxes, depreciation and amortization) 
represents operating profit plus depreciation and all amortization. EBITDA is 
not adjusted for all noncash expenses or for working capital, capital 
expenditures or other investment requirements and, accordingly, is not 
necessarily indicative of amounts that may be available for discretionary 
uses. Thus, EBITDA should not be considered in isolation or as a substitute 
for net earnings or cash provided by operating activities, each prepared in 
accordance with generally accepted accounting principles, when measuring 
Hasbro's profitability or liquidity as more fully discussed in the Company's 
financial statements and securities filings.



                                # # #
                          (Tables Attached)

                                  HASBRO, INC.

                       CONSOLIDATED STATEMENTS OF EARNINGS



(Thousands of Dollars and Shares Except Per Share Data)
                                                                   
                                                         Quarter Ended      
                                                   -------------------------   
                                                   Mar. 28,         Mar. 29, 
                                                     1999             1998   
                                                   --------         -------- 
Net Revenues                                       $668,398         $482,820 
Cost of Sales                                       256,517          204,312 
                                                   --------         -------- 
Gross Profit                                        411,881          278,508 
Amortization                                         25,926           14,143 
Royalties, Research and Development                 111,942           67,336 
Advertising                                          81,084           55,757 
Selling, Distribution and Administration            163,281          135,249 
                                                   --------         -------- 
Operating Profit                                     29,648            6,023 
Interest Expense                                     11,973            2,312
Other (Income), Net                                  (2,318)          (8,097) 
                                                   --------         -------- 
Earnings Before Income Taxes                         19,993           11,808
Income Taxes                                          6,198            4,015 
                                                   --------         -------- 
Net Earnings                                       $ 13,795         $  7,793 
                                                   ========         ======== 

Per Common Share
  Net Earnings 
    Basic                                          $    .07         $    .04 
                                                   ========         ======== 
    Diluted                                        $    .07         $    .04 
                                                   ========         ======== 

  Cash Dividends Declared                          $    .06         $    .05 
                                                   ========         ======== 

Weighted Average Number 
 of Shares
  Basic                                             195,898          199,665 
                                                   ========         ======== 
  Diluted                                           204,621          207,313 
                                                   ========         ======== 
                   


                                  HASBRO, INC. 

                      CONSOLIDATED CONDENSED BALANCE SHEETS


  (Thousands of Dollars)



                                                    Mar. 28,        Mar. 29,
                                                      1999            1998
                                                   ---------       ---------
                   Assets

  Cash and Temporary Investments                  $  217,276      $  430,601
  Accounts Receivable, Net                           518,183         362,328
  Inventories                                        353,842         269,097
  Other                                              347,124         205,209
                                                   ---------       ---------
  Total Current Assets                             1,436,425       1,267,235
  Property, Plant and Equipment, Net                 319,908         271,607
  Other Assets                                     1,650,910       1,053,124
                                                   ---------       ---------
  Total Assets                                    $3,407 243      $2,591,966
                                                   =========       =========

        Liabilities and Shareholders' Equity       

  Short-term Borrowings                           $  295,548      $  112,465
  Payables and Accrued Liablities                    717,046         617,015
                                                   ---------       ---------
  Total Current Liabilities                        1,012,594         729,480
  Long-term Debt                                     410,146               -
  Deferred Liabilities                                75,723          59,771
                                                   ---------       ---------
  Total Liabilities                                1,498,463         789,251
  Total Shareholders' Equity                       1,908,780       1,802,715
                                                   ---------       ---------
  Total Liabilities and Shareholders' Equity      $3,407,243      $2,591,966
                                                   =========       =========




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