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<PAGE> 1
EXHIBIT 23.1
CONSENT OF INDEPENDENT AUDITORS
The Board of Directors
Hasbro, Inc.:
We consent to use of our reports included in or incorporated by reference in the
Hasbro, Inc. Annual Report on Form 10-K for the fiscal year ended December 26,
1999, which is incorporated by reference herein, and to the reference to our
firm under the heading "Experts" in the prospectus.
/s/ KPMG LLP
Providence, Rhode Island
September 27, 2000
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