AMERICAN BILTRITE INC
DEF 14A, 1997-04-09
FABRICATED RUBBER PRODUCTS, NEC
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<PAGE>
 
                           SCHEDULE 14A INFORMATION
 
  PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES EXCHANGE ACT OF
                                     1934
 
Filed by the Registrant [X]
Filed by a Party other than the Registrant [_]
 
Check the appropriate box:
[_] Preliminary Proxy Statement
[_] Confidential, for Use of the Commission Only (as permitted by Rule 14a-
6(e)(2))
[X] Definitive Proxy Statement
[_] Definitive Additional Materials
[_] Soliciting Material Pursuant to (S) 240.14a-11(c) or (S) 240.14a-12
 
                            AMERICAN BILTRITE INC.
     ---------------------------------------------------------------
               (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
     ---------------------------------------------------------------
    (NAME OF PERSON(S) FILING PROXY STATEMENT IF OTHER THAN THE REGISTRANT)
 
Payment of Filing Fee (Check the appropriate box):
[X] No fee required.
[_] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
  1)  Title of each class of securities to which transaction applies:
    ________________________________________________________________________
  2)  Aggregate number of securities to which transaction applies:
    ________________________________________________________________________
  3)  Per unit price or other underlying value of transaction computed
      pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
      filing fee is calculated and state how it was determined):
    ________________________________________________________________________
  4)  Proposed maximum aggregate value of transaction:
    ________________________________________________________________________
  5)  Total fee paid:
    ________________________________________________________________________
[_] Fee paid previously with preliminary materials.
[_]Check box if any part of the fee is offset as provided by Exchange Act Rule
   0-11(a)(2) and identify the filing for which the offsetting fee was paid
   previously. Identify the previous filing by registration statement number,
   or the Form or Schedule and the date of its filing.
 
  1)  Amount Previously Paid:
    ________________________________________________________________________
  2)  Form, Schedule or Registration Statement No.:
    ________________________________________________________________________
  3)  Filing Party:
    ________________________________________________________________________
  4)  Date Filed:
    ________________________________________________________________________
    ________________________________________________________________________
<PAGE>
 
                            AMERICAN BILTRITE INC.
 
                                57 RIVER STREET
                     WELLESLEY HILLS, MASSACHUSETTS 02181
                                ---------------
 
              NOTICE OF ANNUAL MEETING OF STOCKHOLDERS TO BE HELD
                                 MAY 12, 1997
                                ---------------
 
To the Stockholders of
American Biltrite Inc.:
 
  Notice is hereby given that the Annual Meeting of the Stockholders of
American Biltrite Inc. will be held in the America Room, 2nd Floor, The First
National Bank of Boston, 100 Federal Street, Boston, Massachusetts, on Monday,
May 12, 1997 at 1:00 P.M. Boston time, for the following purposes:
 
  1. To elect two directors who will hold office until the Annual Meeting of
    Stockholders in 2000 and until their successors are duly elected and
    qualified.
 
  2. To consider and act upon a proposal to amend and restate the Company's
    1993 Stock Award and Incentive Plan.
 
  3. To transact any other business that may properly come before the meeting
    or any adjournment thereof.
 
  The close of business on March 26, 1997 has been fixed as the record date
for determining the stockholders entitled to notice of, and to vote at, the
Annual Meeting and any adjournment thereof.
 
  It is desirable that the stock of the Company should be represented as fully
as possible at the Annual Meeting. Please sign, date and return the
accompanying proxy in the enclosed envelope, which requires no postage if
mailed in the United States. If you should attend the Annual Meeting, you may
vote in person, if you wish, whether or not you have sent in your proxy.
 
                                      By Order of The Board of Directors
 
                                      Henry W. Winkleman
                                      Secretary
 
Wellesley Hills, Massachusetts
April 10, 1997
<PAGE>
 
                                PROXY STATEMENT
 
  This proxy statement is furnished in connection with the solicitation, by
and on behalf of the Board of Directors (the "Board") of American Biltrite
Inc. (the "Company"), of proxies to be used in voting at the Annual Meeting of
Stockholders (the "Meeting") to be held on May 12, 1997 in the America Room,
2nd Floor, The First National Bank of Boston, 100 Federal Street, Boston,
Massachusetts at 1:00 P.M. Boston time, and at any adjournments thereof. The
principal executive offices of the Company are located at 57 River Street,
Wellesley Hills, Massachusetts 02181. The cost of preparing and mailing the
notice, proxy statement and proxy will be paid by the Company. It is expected
that the solicitation of proxies will be by the Company by mail only, but may
also be made by overnight delivery service, facsimile, personal interview,
mail, telephone or telegraph by directors, officers or employees of the
Company. The Company will request banks and brokers holding stock in their
names or custody, or in the names of nominees for others, to forward copies of
the proxy material to those persons for whom they hold such stock and to
request authority for the execution of proxies and, upon request, will
reimburse such banks and brokers for their out-of-pocket expenses incurred in
connection therewith. This proxy statement and the accompanying proxy card
were first mailed to stockholders on or about April 10, 1997.
 
  Proxies in the accompanying form, properly executed, duly returned to the
Company and not revoked, will be voted at the Meeting (including
adjournments), and where a specification is made by means of the ballot
provided in the proxies regarding any matter presented to the meeting, such
proxies will be voted in accordance with such specification.
 
  Any stockholder giving a proxy in the accompanying form retains the power to
revoke it at any time prior to the exercise of the powers conferred thereby by
filing a later dated proxy or by notice of revocation filed in writing with
the Secretary of the Company. Attendance at the Meeting in person will not be
deemed to revoke the proxy unless the stockholder affirmatively indicates at
the Meeting an intention to vote the shares in person.
 
  On March 26, 1997, there were issued and outstanding 3,630,048 shares of the
Company's common stock, par value $.01 per share (the "Common Stock"). Only
stockholders of record at the close of business on that date are entitled to
notice of and to vote at the Meeting or any adjournment thereof, and those
entitled to vote will have one vote for each share held.
 
  A quorum for the consideration of any question at the Meeting will consist
of a majority in interest of all stock issued and outstanding and entitled to
vote upon that question. A plurality of the shares represented and voting at
the Meeting is required to elect directors. On all other matters, a majority
of the shares represented and voting at the Meeting is required to decide the
question. Under applicable Delaware law, abstentions and broker non-votes will
be disregarded and have no effect on the outcome of the matters to be voted
upon at the Meeting.
 
  A copy of the Annual Report of the Company for the fiscal year ended
December 31, 1996 is enclosed with this proxy statement.
 
                             ELECTION OF DIRECTORS
 
  The Board is divided into three classes, the terms of which expire at
successive Annual Meetings of Stockholders. Stockholders are being asked to
elect two Class I directors at the Meeting. Jack Gold, who had been nominated
by the Board to stand for re-election, died in April 1997. The accompanying
proxy will be voted for the election of the nominees named in Class I below
unless otherwise instructed. The term of those Class I directors elected at
the Meeting will expire at the Annual Meeting of Stockholders held in 2000
upon the election and qualification of their successors. Should any person
named below be unable or unwilling to serve as a director, persons named as
proxies intend to vote for such other person as management may recommend. Each
nominee is currently a director of the Company.
<PAGE>
 
  The following table sets forth the name, age and principal occupation of
each of the nominees for election as director and each current director in the
classes continuing in office, together with a statement as to the period
during which he or she has served as a director of the Company.
 
<TABLE>
<CAPTION>
                                      BUSINESS EXPERIENCE AND              EXPIRATION OF
       NAME (AGE)                       OTHER DIRECTORSHIPS                PRESENT TERM
       ----------                     -----------------------              -------------
<S>                       <C>                                              <C>
NOMINEES
- --------
CLASS I
Gilbert K. Gailius (65).  Vice President and Chief Financial Officer of        1997
                          the Company. Director of the Company since 1983.
Richard G. Marcus (49)..  President and Chief Operating Officer of the         1997
                          Company. Director of the Company since 1982.
                          Vice Chairman of the Board of Directors of
                          Congoleum Corporation.
INCUMBENT DIRECTORS
- -------------------
CLASS II
John C. Garrels, 3rd      Director, Global Banking, The First National         1998
 (57)...................  Bank of Boston, a national banking association.
                          Director of the Company since 1977.
James S. Marcus (67)....  Limited Partner, Goldman, Sachs & Co.,               1998
                          investment bankers. Director of the Company
                          since 1971. Director of Kellwood Company.
Roger S. Marcus (51)....  Chairman of the Board and Chief Executive            1998
                          Officer of the Company. Director of the Company
                          since 1981. Chairman of the Board of Directors
                          and Chief Executive Officer of Congoleum
                          Corporation.
CLASS III
Mark N. Kaplan, Esq.      Partner, Skadden, Arps, Slate, Meagher & Flom        1999
 (67)...................  LLP, attorneys. Director of the Company since
                          1982. Director of: Grey Advertising Inc.;
                          Diagnostic Retrieval Systems, Inc.; REFAC
                          Technology Development Corporation; Volt
                          Information Sciences, Inc.; Movie Fone, Inc.;
                          and Congoleum Corporation.
Natalie S. Marcus (80)..  Investor. Director of the Company since 1992.        1999
William M. Marcus (59)..  Executive Vice President and Treasurer of the        1999
                          Company. Director of the Company since 1966.
                          Director of: Reebok International Ltd.; and
                          Congoleum Corporation.
Kenneth I. Watchmaker     Executive Vice President and Chief Financial         1999
 (54)...................  Officer of Reebok International Ltd., footwear
                          manufacturer and marketer. Prior to 1992, Mr.
                          Watchmaker was a Partner at Ernst and Young LLP,
                          accountants. Director of the Company since 1995.
</TABLE>
 
Note: Natalie S. Marcus is the mother of Roger S. Marcus and Richard G. Marcus
      and the aunt of William M. Marcus. James S. Marcus is not related to
      Natalie, Roger, Richard or William Marcus.
 
THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR ELECTION OF EACH
OF THE NOMINEES FOR CLASS I DIRECTOR.
 
 
                                       2
<PAGE>
 
                               EXECUTIVE OFFICERS
 
  The following table sets forth certain information relating to the executive
officers of the Company.
 
<TABLE>
<CAPTION>
                                                                      EXECUTIVE OFFICER
EXECUTIVE OFFICER (AGE)   POSITION                                          SINCE
- -----------------------   --------                                    -----------------
<S>                       <C>                                         <C>
Roger S. Marcus (51)....  Chief Executive Officer                           1981
Richard G. Marcus (49)..  President and Chief Operating Officer             1982
William M. Marcus (59)..  Executive Vice President and                      1966
                          Treasurer
Gilbert K. Gailius (65).  Vice President-Finance and Chief Financial        1979
                          Officer
Richard R. Miquelon       Vice President and General Manager, Tape          1977
 (64)...................  Products Division
J. Dennis Burns (57)....  Vice President and General Manager, Tape          1985
                          Products Division
Edward J. Lapointe (54).  Controller                                        1983
Henry W. Winkleman (52).  Secretary                                         1989
</TABLE>
 
                                       3
<PAGE>
 
                   CERTAIN BENEFICIAL OWNERS OF COMMON STOCK
 
  The following table, together with the accompanying text and footnotes, sets
forth, as of March 26, 1997, (a) the holdings of the Common Stock of each
director of the Company and of each person nominated to become a director of
the Company, (b) the holdings of the Common Stock of all officers and
directors as a group and (c) the names, addresses and holdings of the Common
Stock of each person who owns 5% or more of its Common Stock.
 
<TABLE>
<CAPTION>
   NAME AND ADDRESS                         AMOUNT AND NATURE OF    PERCENT OF
   OF BENEFICIAL OWNER(1)                  BENEFICIAL OWNERSHIP(2) COMMON STOCK
   ----------------------                  ----------------------- ------------
<S>                                        <C>                     <C>
DIRECTORS AND EXECUTIVE OFFICERS
Natalie Marcus...........................      1,100,532(3)(4)         28.7%
 c/o American Biltrite Inc.
 57 River Street
 Wellesley Hills, MA 02181
Richard G. Marcus........................        480,036(3)(5)         12.5
 c/o American Biltrite Inc.
 57 River Street
 Wellesley Hills, MA 02181
Roger S. Marcus..........................        477,390(3)(6)         12.5
 c/o American Biltrite Inc.
 57 River Street
 Wellesley Hills, MA 02181
William M. Marcus........................        347,844(3)(7)          9.1
 c/o American Biltrite Inc.
 57 River Street
 Wellesley Hills, MA 02181
Gilbert K. Gailius.......................            32,400(8)           --
J. Dennis Burns..........................            13,000(9)           --
Mark N. Kaplan...........................               2,000            --
John C. Garrels, 3rd.....................                 800            --
James S. Marcus..........................                 200            --
All directors and executive officers as a           2,187,606          57.1
 group (14 persons)......................
5% BENEFICIAL OWNERS
Dimensional Fund Advisors, Inc...........          276,500(10)          7.2%
 1299 Ocean Avenue, Suite 650
 Santa Monica, CA 90491
Wilen Management Corporation.............          217,660(11)          5.7
 2360 West Joppe Road, Suite 226
 Lutherville, MD 21093
Marvin C. Schwartz.......................          198,800(12)          5.2
 c/o Neuberger & Berman, LLC
 605 Third Avenue
 New York, NY 10158
</TABLE>
- --------
 (1) Addresses are given only for beneficial owners of more than 5% of the
     Common Stock.
 (2) Unless otherwise noted, the nature of beneficial ownership is sole voting
     and investment power.
 
                                       4
<PAGE>
 
 (3) As of the date set forth above, these shares were among the 2,127,202
     shares, or 55.5%, of the outstanding Common Stock beneficially owned by
     the following persons, who have identified themselves as persons who have
     taken, and reasonably anticipate continuing to take, actions which direct
     or may cause the direction of the management and policies of the Company
     and the voting of their shares of Common Stock in a manner consistent
     each with the other, and who therefore may be deemed to constitute a
     "group" within the meaning of Section 13(d)(3) of the Securities Exchange
     Act of 1934, as amended (the "Exchange Act"); Natalie S. Marcus, Richard
     G. Marcus, Roger S. Marcus, William M. Marcus and Cynthia S. Marcus (c/o
     American Biltrite Inc., 57 River Street, Wellesley Hills, MA 02181).
     Charles E. Heming (c/o Wormser, Kiely, Galef & Jacobs, 711 Third Avenue,
     New York, NY 10017), trustee of certain trusts established by Natalie S.
     Marcus, may also be deemed to be a member of this group. Mr. Heming
     expressly disclaims his membership in this group.
 (4) Natalie S. Marcus has sole voting and investment power over 763,103
     shares. Mrs. Marcus and Charles E. Heming, as co-trustees of certain
     trusts established by Natalie S. Marcus, have shared voting and
     investment power over 188,429 shares. Mrs. Marcus is also a co-trustee
     with Richard G. Marcus and Roger S. Marcus over 144,000 shares and
     trustee of a charitable trust which holds 5,000 shares.
 (5) Richard G. Marcus has sole voting and investment power over 282,836
     shares. Mr. Marcus is also a co-trustee with Natalie S. Marcus and Roger
     S. Marcus over 144,000 shares. Mr. Marcus also has the right to acquire
     53,200 shares which are issuable upon exercise of options exercisable
     within 60 days of the date of this proxy statement. Richard G. Marcus's
     wife, Beth A. Marcus, owns 1,850 shares; his daughter, Teri Marcus, and
     son, Todd Marcus, each own 4,750 shares.
 (6) Roger S. Marcus has sole voting and investment power over 280,190 shares.
     Mr. Marcus is also a co-trustee with Natalie S. Marcus and Richard G.
     Marcus over 144,000 shares. Mr. Marcus also has the right to acquire
     53,200 shares which are issuable upon exercise of options exercisable
     within 60 days of the date of this proxy statement.
 (7) William M. Marcus has sole voting and investment power over 303,284
     shares. Mr. Marcus also has the right to acquire 44,560 shares which are
     issuable upon exercise of options exercisable within 60 days of the date
     of this proxy statement. William M. Marcus's wife, Cynthia S. Marcus,
     owns 9,400 shares.
 (8) Gilbert K. Gailius has sole voting and investment power over 12,000
     shares. Mr. Gailius has the right to acquire 20,400 shares which are
     issuable upon exercise of options exercisable within 60 days of the date
     of this proxy statement.
 (9) J. Dennis Burns has sole voting and investment power over 3,000 shares.
     Mr. Burns has the right to acquire 10,000 shares which are issuable upon
     exercise of options exercisable within 60 days of the date of this proxy
     statement.
(10) Based on information contained in a Schedule 13G filed with the
     Securities and Exchange Commission (the "Commission") on February 5,
     1997.
(11) Based on information contained in a Schedule 13G filed with the
     Commission on February 5, 1997.
(12) Based on information contained in a Schedule 13G filed with the
     Commission on December 9, 1996.
 
  In February 1996, Richard G. Marcus entered into a settlement agreement in
the form of a consent decree with the Commission in connection with the
Commission's investigation covering trading in the Common Stock by an
acquaintance of Mr. Marcus. Mr. Marcus, without admitting or denying the
Commission's allegations of securities laws violations, agreed, among other
things, to the entry of a permanent injunction against future violations of
Section 10(b) of, and Rule 10b-5 under, the Exchange Act.
 
                                       5
<PAGE>
 
            SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
  Section 16(a) of the Exchange Act, requires the Company's directors,
executive officers and holders of more than 10% of the Common Stock and other
equity securities of the Company to file with the Commission initial reports
of ownership and reports of changes in ownership of the Common Stock and other
equity securities of the Company. Based solely on a review of the copies of
such reports furnished to the Company during fiscal year ended December 31,
1996, the Company believes all Section 16(a) filing requirements were
satisfied.
 
                     DIRECTOR COMPENSATION AND COMMITTEES
 
  During 1996, the Board held four meetings. Each director who is not an
officer and employee of the Company is entitled to receive a director's fee of
$10,000 per year and $1,250 for each Board meeting and each Audit and
Executive Committee meeting attended.
 
  Directors may elect to defer the receipt of all or a part of their fees.
Amounts so deferred earn interest, compounded quarterly, at a rate equal to
the base rate quoted by The First National Bank of Boston at the end of each
quarter.
 
  There are four standing committees of the Board. The Company's Executive
Committee consists of five members. The functions of the committee are to
advise and aid the officers of the Company in all matters concerning its
interests and the management of its business and, when the Board is not in
session, to exercise all the powers of the Board with reference to the conduct
of the business of the Company which may be lawfully delegated by the Board.
During 1996, the Executive Committee held two meetings. The members of the
Executive Committee are Messrs. William M. Marcus, Chairman, Roger S. Marcus,
Richard G. Marcus, Mark N. Kaplan and John C. Garrels, 3rd.
 
  The Company also has an Audit Committee consisting of three members, all of
whom are non-employee directors. The Audit Committee recommends engagement of
the independent auditors, considers the fee arrangement and scope of the
audit, reviews the financial statements and the independent auditors' report,
reviews the activities and recommendations of the Company's internal auditors,
considers comments made by the independent auditors with respect to the
Company's internal control structure and reviews internal accounting
procedures and controls with the Company's financial and accounting staff.
During 1996, the Audit Committee held two meetings. The members of the Audit
Committee are Messrs. Kenneth I. Watchmaker, James S. Marcus and John C.
Garrels, 3rd.
 
  The Company's Compensation Committee currently consists of two members,
Messrs. John C. Garrels, 3rd and Mark N. Kaplan. During 1996 and until early
April 1997, the Compensation Committee consisted of three members, the current
members and Jack Gold. The committee met twice during 1996. The Company does
not have a nominating committee of the Board.
 
  The Board recently established a Stock Award Committee consisting of three
members. The function of the committee is to grant Awards (as defined below)
to executive officers of the Company (including without limitation the
Company's Chief Executive Officer and the Company's four other most highly
compensated officers). The members of the Stock Award Committee are John C.
Garrels, 3rd, James S. Marcus and Kenneth I. Watchmaker.
 
                                       6
<PAGE>
 
                         COMPENSATION COMMITTEE REPORT
 
OVERALL POLICY
 
  The Company's executive compensation program is designed to reflect both
corporate performance and individual responsibilities and performance. The
Compensation Committee administers the Company's overall compensation strategy
in an attempt to relate executive compensation appropriately to the Company's
overall growth and success and to the executive's duties, demonstrated
abilities and, where appropriate, the performance of the operating division or
subsidiary for which the executive is responsible. The objectives of this
strategy are to attract and retain the best possible executives, to motivate
these executives to achieve the Company's business goals and to provide a
compensation package that recognizes individual contributions as well as
overall business results.
 
  Each year, the Compensation Committee conducts a review of the Company's
executive compensation. This review includes consideration of: the
relationship between an executive's current compensation and his current
duties and responsibilities; the compensation of executive officers with
similar duties and responsibilities; and inflationary trends. The annual
compensation review permits an ongoing evaluation of the relationships among
the size and scope of the Company's operations, the Company's performance and
its executive compensation. The Compensation Committee also considers the
legal and tax effects (including without limitation the effects of Section
162(m) of the Internal Revenue Code of 1986, as amended ("Section 162(m)")) of
the Company's executive compensation program in order to provide the most
favorable legal and tax consequences for the Company.
 
  The Compensation Committee determines the compensation of the individuals
whose compensation is detailed in this proxy statement (including in the
Summary Compensation Table) and sets policies for and reviews the compensation
awarded to the Company's most highly compensated corporate executives. This
process is designed to provide consistency throughout the executive
compensation program. In reviewing the individual performance of the
executives whose compensation is described in this proxy statement (other than
Roger S. Marcus, the Company's Chief Executive Officer), the Compensation
Committee takes into account the views of Roger S. Marcus.
 
  The key elements of the Company's executive compensation consist of base
salary, annual bonus and stock options. In 1996, the Compensation Committee
established certain additional elements to the Company's executive
compensation program, including principally split-dollar insurance
arrangements. The Compensation Committee's policies with respect to each of
these elements, including the bases for the compensation awarded to Roger S.
Marcus, are discussed below. In addition, although the elements of
compensation described below are considered separately, the Compensation
Committee takes into account the full compensation package afforded by the
Company to the individual, including pension benefits, insurance and other
benefits, as well as the specific elements of the program described below.
 
BASE SALARIES
 
  Base salaries for executive officers are determined by considering
historical salaries paid by the Company to officers having certain duties and
responsibilities and then evaluating the current responsibilities of the
position, the scope of the operations under management and the experience of
the individual. Annual salary adjustments are determined by evaluating on an
individual basis (i) new responsibilities of the executive's
 
                                       7
<PAGE>
 
position, (ii) changes in the scope of the operations managed, (iii) the
performance both of such operations and of the executive in the position and
(iv) annual increases in the cost of living.
 
  With respect to the base salary of Roger S. Marcus in 1996, the Compensation
Committee took into account the Company's performance (and, specifically, the
performance of Congoleum Corporation, a subsidiary of the Company), the asset
values created for the Company by Congoleum Corporation under Mr. Marcus's
leadership and the assessment by the Compensation Committee of Mr. Marcus's
individual performance as Chief Executive Officer of both the Company and
Congoleum Corporation. The Compensation Committee also took into account the
length of Mr. Marcus's service to the Company and his increasing
responsibilities in the course of such service. Mr. Marcus's base salary of
$422,500 for 1996 represents an increase of 7.0% over his $395,000 base salary
for 1995. The Compensation Committee approved a base salary of $437,500 for
Mr. Marcus for 1997, an increase of 3.6% over his 1996 base salary.
 
ANNUAL BONUS
 
  The Company's executive officers are eligible for an annual cash bonus.
Annual bonuses are determined on the basis of individual and corporate
performance. The most significant corporate performance measure for bonus
payments is earnings of the Company as a whole and then the relevant divisions
or subsidiaries, where appropriate. The Compensation Committee has adopted a
policy of paying bonuses to Roger S. Marcus and Richard G. Marcus of
approximately 3-4% of the Company's after-tax earnings, taking into account
significant non-operational occurrences and the actual level of profitability
for the relevant year. In determining annual bonuses, the Committee also
considers the views of Roger S. Marcus as Chief Executive Officer and
discusses with him the appropriate bonuses for all executives, including
himself.
 
  For 1996, Roger S. Marcus was awarded an aggregate bonus of $525,000. For
1995, he was awarded a bonus of $550,000. A portion of Mr. Marcus's 1996 bonus
was based on earnings for the Company as a whole in accordance with the
Compensation Committee policy set forth above. A substantial portion of Mr.
Marcus's 1996 bonus, however, was awarded to Mr. Marcus for his exceptional
performance as Chief Executive Officer of the Company and as Chief Executive
Officer of Congoleum Corporation, taking into account certain payments by
Congoleum Corporation to the Company relating to, among other things, Mr.
Marcus's service as Chief Executive Officer of Congoleum Corporation. In
awarding Mr. Marcus's aggregate bonus, the Compensation Committee also
considered the performance of the Common Stock and Mr. Marcus's role in
promoting the long-term strategic growth of the Company.
 
STOCK OPTIONS
 
  Under the Company's 1993 Stock Award and Incentive Plan (described below
under the heading "Proposal to Amend and Restate the 1993 Stock Award and
Incentive Plan"), stock options are granted to the Company's executive
officers. Stock options are granted to the Company's executive officers by the
Compensation Committee or the Stock Award Committee, as appropriate.
Currently, these Committees set guidelines for the size of stock option awards
based on factors similar to those used to determine base salaries and annual
bonus. Stock options are designed to align the interests of executives with
those of the stockholders.
 
  Under the 1993 Stock Award and Incentive Plan, stock options are typically
granted with an exercise price equal to the market price of the Common Stock
on the date of grant and vest over time. This approach is designed to
encourage the creation of stockholder value over the long term since the full
benefit of options granted under the plan cannot be realized unless stock
price appreciation occurs over time.
 
                                       8
<PAGE>
 
SUPPLEMENTAL BENEFITS
 
  The Compensation Committee recently established supplemental benefits for
certain executive officers of the Company. These supplemental benefits were
proposed and approved as a means of addressing the substantial inequity to the
five most highly compensated executive officers of the Company created by the
cap on credited compensation under the Company's qualified pension plan
described below under the caption "Defined Benefit Pension Plan." Effective as
of December 20, 1996, the Company entered into split-dollar life insurance
agreements for the benefit of each of William M. Marcus, Richard G. Marcus and
Roger S. Marcus. Effective as of January 9, 1997, the Company entered into a
similar agreement for the benefit of J. Dennis Burns. Under these contracts,
the Company agreed to pay a portion of premiums due over a specified time
period on certain variable life insurance policies providing life insurance
protection for the family of each executive officer, subject to various terms
and conditions. In 1996, the Company paid the full initial premiums under each
of the policies, except for the policy insuring J. Dennis Burns, under which
the Company paid only a portion of the initial premium in 1996 (the remainder
of the premium having been paid in early 1997). In future policy years covered
by the split-dollar agreements, although the Company is only obligated under
the agreements to pay a portion of the executives' policy premiums, the
Company may pay the full premium under any of the policies or reimburse the
executives for some or all of their portion of the premiums under one or more
of their respective policies covered by the agreements. Premiums paid in 1996
under the split-dollar agreements are reflected in the Summary Compensation
Table set forth below under the column entitled "All Other Compensation."
Under each of the split-dollar agreements, the Company is entitled to all of
the net premiums paid by it upon termination of the agreement in accordance
with its terms. Each life insurance policy subject to a split-dollar agreement
has been assigned to the Company as collateral to secure recovery by the
Company of the premiums paid by it on that policy.
 
  The Compensation Committee also recently approved unfunded supplemental
retirement benefits for Gilbert K. Gailius, the Company's Chief Financial
Officer, which entitle Mr. Gailius to post-retirement cash payments from the
Company, payable on the same basis as benefits payable under The Retirement
Plan for Salaried Employees of American Biltrite Inc. (the "Pension Plan").
The supplemental retirement benefits will equal the difference between (a) the
dollar amount of retirement benefits to which Mr. Gailius would be entitled
under the Pension Plan absent any limit on credited compensation imposed by
the Internal Revenue Code of 1986, as amended ("Required Maximum"), and (b)
the dollar amount of retirement benefits actually payable to Mr. Gailius under
the Pension Plan. The present value of Mr. Gailius's supplemental retirement
benefits is approximately $140,000. Mr. Gailius's rights with respect to these
benefits are those of an unsecured creditor of the Company.
 
CONCLUSION
 
  Through the programs described above, a significant portion of the Company's
executive compensation is linked directly to individual and corporate
performance. In 1996, 46.1% of the Company's executive compensation consisted
of performance-based variable elements. In the case of Roger S. Marcus,
approximately 55.4% of his 1996 compensation consisted of performance-based
variable elements. The Compensation Committee intends to continue the policy
of linking executive compensation to corporate and individual performance,
recognizing that the ups and downs of the business cycle from time to time may
result in an imbalance for a particular period.
 
                                          COMPENSATION COMMITTEE
 
                                          Mark N. Kaplan, Chairman
                                          John C. Garrels, 3rd
 
                                       9
<PAGE>
 
          COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
  Mark N. Kaplan, a director of the Company, is a partner in Skadden, Arps,
Slate, Meagher & Flom LLP, a law firm retained by the Company in 1996 and
proposed to be retained during 1997. In fiscal year 1996, the Company paid
fees for professional services and disbursements to such firm in the amount of
$116,000.
 
  Jack Gold, a former director of the Company, was a principal in Gold and
Gold, a law firm retained by the Company in 1996. In fiscal year 1996, the
Company paid fees for professional services to such firm in the amount of
$35,913.
 
                                      10
<PAGE>
 
                            EXECUTIVE COMPENSATION
 
  The following table sets forth information concerning the compensation
earned by or paid to the Company's Chairman of the Board and Chief Executive
Officer and the Company's four other most highly compensated officers for
services rendered to the Company and its subsidiaries in all capacities during
each of the last three years. The table also identifies the principal capacity
in which each of the named executives served the Company at the end of 1996.
 
                          SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                        ANNUAL COMPENSATION
                                       ----------------------
NAME AND PRINCIPAL                                                 ALL OTHER
POSITION                          YEAR SALARY($)   BONUS($)    COMPENSATION($)(1)
- ------------------                ---- ----------  ----------  ------------------
<S>                               <C>  <C>         <C>         <C>
Roger S. Marcus.................  1996     422,500    525,000       196,000
 Chairman of the Board and Chief  1995     395,000    550,000        16,000
 Executive Officer                1994     362,500    925,000        14,500
Richard G. Marcus...............  1996     422,500    525,000       156,000
 President and Chief              1995     395,000    550,000        16,000
 Operating Officer                1994     362,500    925,000        14,500
William M. Marcus...............  1996     338,500    160,000       226,000
 Executive Vice                   1995     316,000    160,000        16,000
 President and Treasurer          1994     290,000    240,000        14,500
Gilbert K. Gailius..............  1996     250,000    100,000        16,000
 Vice President--Finance and      1995     237,500    100,000        16,000
 Chief Financial Officer          1994     225,000    150,000        14,500
J. Dennis Burns.................  1996     171,250     60,000         7,000
 Vice President and General       1995     163,750     70,000         6,000
 Manager,                         1994     156,250     85,000         4,500
 Tape Products Division
</TABLE>
- --------
(1) The amounts disclosed in this column include:
  (a) Company contributions of $6,000, $6,000 and $4,500 in 1996, 1995 and
      1994, respectively, under the Section 401(k) Savings Investment Plan on
      behalf of each individual listed;
  (b) payment by the Company of $10,000 in each of 1996, 1995 and 1994 to
      individual life insurance trusts for Roger S. Marcus, Richard G.
      Marcus, William M. Marcus and Gilbert K. Gailius; and
  (c) premiums paid by the Company in 1996 under split-dollar insurance
      arrangements on behalf of Roger S. Marcus, Richard G. Marcus, William
      M. Marcus and J. Dennis Burns, totalling $180,000, $140,000, $210,000
      and $1,000, respectively.
 
                                      11
<PAGE>
 
                                 STOCK OPTIONS
 
  The table below sets forth information relating to stock option exercises in
1996 by the named executive officers of the Company and the number and value
of each such officer's unexercised in-the-money options/SARs on December 31,
1996 based upon the difference between exercise price and closing price per
share at fiscal year-end.
 
   AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END OPTION/SAR
                                    VALUES
 
<TABLE>
<CAPTION>
                                                NUMBER OF SECURITIES      VALUE OF UNEXERCISED
                                               UNDERLYING UNEXERCISED         IN-THE-MONEY
                                                    OPTIONS/SARS              OPTIONS/SARS
                                                      AT FY-END                 AT FY-END
                                              ------------------------- -------------------------
                           SHARES
                         ACQUIRED ON  VALUE
                          EXERCISE   REALIZED
     NAME                    (#)       ($)    EXERCISABLE UNEXERCISABLE EXERCISABLE UNEXERCISABLE
     ----                ----------- -------- ----------- ------------- ----------- -------------
<S>                      <C>         <C>      <C>         <C>           <C>         <C>
Roger S. Marcus.........      --        --      53,200       28,800      $384,700     $154,800
Richard G. Marcus.......      --        --      53,200       28,800       384,700      154,800
William M. Marcus.......      --        --      44,560       23,040       338,260      123,840
Gilbert K. Gailius......      --        --      20,400        9,600       168,900       51,600
J. Dennis Burns.........    3,000    $41,500    10,000        4,000        83,500       21,500
</TABLE>
 
                                      12
<PAGE>
 
                         DEFINED BENEFIT PENSION PLAN
 
  In addition to the remuneration set forth above, the Company contributes
annually to the Pension Plan, a defined benefit pension plan. The annual
actuarial valuation of the Pension Plan is performed using the Projected Unit
Credit Cost Method as the actuarial cost method under which the Company's
contributions are determined for all participants as a group. Allocations of
the Company's contribution to individual participants are not readily
available. Remuneration under the Pension Plan is calculated on the basis of
the employee's highest average compensation over a period of five consecutive
years during the last ten years of service ("final average compensation")
subject to any applicable Required Maximum. Benefits payable under the Pension
Plan are not subject to deduction for Social Security or other offset amounts.
 
  The table below sets forth the approximate maximum retirement benefits for
employees retiring during 1996, subject to limitations, if any, imposed by
law, payable under the Pension Plan to persons whose final average
compensation is in the classification indicated.
 
                              PENSION PLAN TABLE
 
<TABLE>
<CAPTION>
                                                    YEARS OF SERVICE
                                         ---------------------------------------
REMUNERATION                               15      20      25      30      35
- ------------                             ------- ------- ------- ------- -------
<S>                                      <C>     <C>     <C>     <C>     <C>
$125,000................................ $16,000 $21,000 $26,000 $31,000 $38,000
 150,000................................  19,000  25,000  31,000  38,000  44,000
 175,000................................  19,000  25,000  31,000  38,000  44,000
 200,000................................  19,000  25,000  31,000  38,000  44,000
 300,000................................  19,000  25,000  31,000  38,000  44,000
 400,000................................  19,000  25,000  31,000  38,000  44,000
 500,000................................  19,000  25,000  31,000  38,000  44,000
</TABLE>
 
  The table below sets forth certain information relating to the Pension Plan
with respect to the five most highly compensated executive officers of the
Company. Remuneration covered by the Pension Plan for each of these executives
currently is limited to the Required Maximum.
 
<TABLE>
<CAPTION>
                                               1996 REMUNERATION CREDITED YEARS
        NAME                                    COVERED BY PLAN    OF SERVICE
        ----                                   ----------------- --------------
   <S>                                         <C>               <C>
   Roger S. Marcus............................     $150,000            29
   Richard G. Marcus..........................      150,000            26
   William M. Marcus..........................      150,000            36
   Gilbert K. Gailius.........................      150,000(1)         18
   J. Dennis Burns............................      150,000            12
</TABLE>
- --------
(1) Mr. Gailius also has certain supplemental retirement benefits described
    above in the Compensation Committee Report that negate the effect of the
    Required Maximum as to Mr. Gailius and entitle Mr. Gailius to aggregate
    retirement benefits (under the Pension Plan and the supplemental
    retirement benefits) based on his full final average compensation.
 
                                      13
<PAGE>
 
                      CUMULATIVE TOTAL STOCKHOLDER RETURN
 
  The graph that follows compares the monthly cumulative total stockholder
return of the Common Stock to the monthly cumulative returns of the American
Stock Exchange Market Value Index and a Peer Group Index which includes
companies in Standard Industrial Classification (SIC) code number 3089--Plastic
Products, N.E.C.
 
 
                    COMPARISON OF CUMULATIVE TOTAL RETURN 
                 OF COMPANY, INDUSTRY INDEX AND BROAD MARKET   

- -----------------------------FISCAL YEAR ENDING---------------------------------
COMPANY                    1991     1992     1993     1994     1995     1996

AMERICAN BILTRITE INC      100      116.93   279.54   342.90   272.48   284.37
INDUSTRY INDEX             100       98.15   124.86   122.70   148.74   191.56
BROAD MARKET               100      101.37   120.44   106.39   137.13   144.70
 
                                       14
<PAGE>
 
                         PROPOSAL TO AMEND AND RESTATE
                    THE 1993 STOCK AWARD AND INCENTIVE PLAN
 
GENERAL
 
  On August 12, 1993, the Board adopted, subject to stockholder approval, the
American Biltrite Inc. 1993 Stock Award and Incentive Plan (the "Plan"),
authorizing certain awards of options, stock appreciation rights, limited
stock appreciation rights, restricted stock, restricted stock units, dividend
equivalents and other stock-based and cash-based awards (each, an "Award" and
collectively, the "Awards"). The Plan was approved by stockholders on May 4,
1994. The Plan affords an incentive to selected employees and independent
contractors of the Company and its subsidiaries and affiliates (the Company
and any such subsidiaries and affiliates being collectively referred to
hereinafter in connection with this proposal and the summary of the Amended
Plan (as defined below) set forth below as the "Company") to acquire a
proprietary interest in the Company, to continue as employees or independent
contractors of the Company, as the case may be, to increase their efforts on
behalf of the Company and to promote the success of the Company's business. As
originally adopted, the Plan provided for the award of stock incentives
totalling no more than 200,000 shares of Common Stock (400,000 shares, as
adjusted to reflect the split of Common Stock approved by the Board on May 4,
1994). On March 4, 1997, the Board adopted, subject to stockholder approval,
amendments to the Plan and approved a restatement of the Plan, as amended (the
"Amended Plan").
 
  The purposes of the amendments are to (i) increase from 400,000 to 550,000
the number of shares available for Awards granted under the Plan; (ii) limit
the number of shares subject to award in each year as stock appreciation
rights, limited stock appreciation rights, restricted stock and restricted
stock units to 100,000 per employee to enable such stock appreciation rights,
limited stock appreciation rights, restricted stock and restricted stock units
granted under the Amended Plan to qualify as performance-based compensation
within the meaning of Section 162(m); (iii) limit the number of shares subject
to award in each year as any other type of stock-based Award to 100,000 per
employee and limit the value of any cash-based Award granted in any year to
$100,000 per employee to enable such other stock-based and cash-based Awards
to qualify as performance-based compensation within the meaning of Section
162(m); (iv) establish objective performance goals for the vesting of certain
stock-based and all cash-based Awards granted under the Amended Plan to enable
such Awards to qualify as performance-based compensation within the meaning of
Section 162(m); and (v) permit administration of the Amended Plan by both the
Compensation Committee and the Stock Award Committee. Section 162(m) limits
the Company's tax deduction to $1 million per year (the "Million Dollar Cap")
for certain compensation paid to each of its Chief Executive Officer and the
four highest compensated executives other than the Chief Executive Officer
named in the proxy statement. Regulations issued under Section 162(m) exclude
from the Million Dollar Cap "performance based compensation"-- compensation
that is calculated based on attainment of pre-established, objective
performance goals, if certain requirements are met.
 
  The Amended Plan contains provisions regarding equitable adjustment in the
terms of Awards in the event of certain corporate events, such as
reorganizations, mergers, recapitalizations and stock splits.
 
  A summary of the principal features of the Amended Plan is set forth below
and is qualified in its entirety by the full text of the Amended Plan attached
hereto as Appendix A. Stockholders are being asked to approve the amendment
and restatement of the Plan reflected in the Amended Plan.
 
TERM
 
  The Plan took effect upon its adoption by the Board in 1993. The amendments
to the Plan took effect upon their adoption by the Board on March 4, 1997 (the
"Effective Date"). Except as otherwise specified in the Amended Plan, the term
of each Award under the Amended Plan is as determined by the committee
granting the Award.
 
                                      15
<PAGE>
 
THE COMMITTEES
 
  The Amended Plan provides that it shall be administered by a committee or
committees of the Board (or a subcommittee thereof) established for that
purpose (the "Committee" or "Committees"). To the extent it is desirable for
Awards made under the Amended Plan to qualify as performance-based
compensation within the meaning of Section 162(m) or to obtain exemptive
relief under the provisions of Rule 16b-3 under the Exchange Act, the
Committee (or at least one of the Committees) shall be constituted so as to
comply with applicable requirements. The Amended Plan is currently
administered by two committees of the Board, the Compensation Committee and
the Stock Award Committee. The Stock Award Committee was specifically
established by the Board to grant Awards to the executive officers of the
Company (including without limitation the Chief Executive Officer and the
other four most highly compensated executive officers).
 
PARTICIPANTS
 
  The respective Committees designate the employees and independent
contractors granted Awards under the Amended Plan and determine the type and
amount of each award. The respective Committees also determine the timing and
amount of Awards granted under the Amended Plan. Accordingly, the amount of
any such Awards is not determinable at this time.
 
NUMBER OF SHARES
 
  The number of shares of the Common Stock available for the grant of Awards
under the Amended Plan is 257,840 shares. Such shares may, in whole or in
part, be authorized but unissued shares or shares that shall have been or may
be reacquired by the Company in the open market, in private transactions or
otherwise. Stock-based Awards made under the Amended Plan to any individual
may not exceed 100,000 shares in any one calendar year.
 
PERFORMANCE FACTORS
 
  Each Committee shall determine the Performance Factors (as defined below),
if any, relating to each other stock-based and cash-based Award granted by
that Committee. Performance Factors shall mean the criteria and objectives,
determined by the Committee granting the Award, which must be met as a
condition of the employee's receipt of benefits with respect to any other
stock-based or cash-based Award granted by that Committee. "Performance
Factors" may include any or all of the following: (i) revenue growth; (ii)
EBITA; (iii) operating cash flow; (iv) operating income growth or level; (v)
market share; (vi) working capital; (vii) net customer sales per product line;
(viii) net income; (ix) earnings or earnings per share; (x) earnings from
operations; (xi) return on equity or return on assets; or (xii) the extent of
the increase or decrease of any one or more of the foregoing during the
applicable fiscal year. Performance Factors may relate to the performance of
the Company, a business unit thereof or any combination of the two. With
respect to employees who are not Covered Employees (as defined in the Amended
Plan), Performance Factors may also include such subjective performance goals
as each Committee may, from time to time, establish.
 
STOCK OPTIONS
 
  Each option for the purchase of shares of Common Stock may be granted under
the Amended Plan and is designated as a nonqualified stock option ("NQSO") or
as an incentive stock option ("ISO").
 
  The per share exercise price of an option is determined by the Committee
granting the option but may not be less than the fair market value of a share
of the Common Stock on the date of grant of such option (or, under
 
                                      16
<PAGE>
 
current law, 110% of the fair market value of a share of Common Stock on the
date of grant of an ISO if the recipient of the ISO owns more than 10% of the
total combined voting power of all classes of stock of the Company or any of
its subsidiaries of affiliates). In no event shall the per share exercise
price of an option be less than the par value per share, if any. The per share
exercise price of an option may be paid in cash or by an exchange of Common
Stock owned by the grantee, or a combination of both, in an amount having a
combined fair market value equal to such exercise price.
 
  An option may not be exercised unless the grantee is then in the employ of,
or then maintains an independent contractor relationship with, the Company,
subject to extensions of exercisability contained in applicable award
agreements except that an independent contractor relationship shall be
insufficient to allow the grant or exercise of an ISO. Unless otherwise
determined by the Committee granting the options, options terminate upon
termination of a grantee's employment or independent contractor relationship
with the Company. Options may be subject to such other conditions as the
Committee granting the options may determine, including without limitation
restrictions on transferability of the shares acquired upon exercise of such
options and restrictions pertaining to ISOs under Section 422 of the Internal
Revenue Code of 1986, as amended (the "Code").
 
STOCK APPRECIATION RIGHTS AND LIMITED STOCK APPRECIATION RIGHTS
 
  A stock appreciation right ("SAR") is a right to be paid an amount measured
by the appreciation in the fair market value of the Common Stock from the date
of the grant to the date of exercise of the right. A limited stock
appreciation right ("LSAR") is a right to receive with respect to each share
subject thereto, automatically upon the occurrence of a Change in Control (as
defined in the Amended Plan) of the Company, an amount equal to the excess of
(i) the Change in Control Price (as defined in the Amended Plan) (in the case
of an LSAR granted in tandem with an ISO, the fair market value of one share
on the date of such Change in Control) over (ii) the grant price of the LSAR
(which in the case of an LSAR granted in tandem with an option shall be equal
to the exercise price of the underlying option and which in the case of any
other LSAR shall be such price as the Committees granting the LSAR determine),
subject to certain specified conditions.
 
  Unless the Committee with authority to grant the relevant Award determines
otherwise, an SAR or an LSAR (i) granted in tandem with a NQSO may be granted
at the time of grant of the related NQSO or at any time thereafter or (ii)
granted in tandem with an ISO may only be granted at the time of the grant of
the related ISO. An SAR or LSAR granted in tandem with an option shall be
exercisable only to the extent the underlying option is exercisable.
 
RESTRICTED STOCK AND RESTRICTED STOCK UNITS
 
  Restricted Stock is stock that may be subject to certain restrictions and to
a substantial risk of forfeiture. Restricted Stock granted under the Amended
Plan shall be subject to such restrictions on transferability and other
restrictions, if any, as the Committee granting the Award may impose at the
date of grant or thereafter, which restrictions may lapse separately or in
combination at such times, under such circumstances and in such installments,
or otherwise, as the Committee granting the Award may determine. Upon
termination of a grantee's employment or independent contractor relationship
with the Company during the applicable restriction period, Restricted Stock
and any accrued but unpaid dividends or Dividend Equivalents (as defined
below) that are at that time subject to restrictions shall be forfeited,
subject to certain specified conditions.
 
                                      17
<PAGE>
 
  Restricted Stock Units represent the right to receive Common Stock or cash
at the end of a specified deferral period, which right may be conditioned on
the satisfaction of specified performance or other criteria. Delivery of
Common Stock or cash, as determined by the Committee granting the Restricted
Stock Unit, will occur upon expiration of the deferral period specified for
Restricted Stock Units by the Committee granting the Restricted Stock Unit.
Restricted Stock Units shall also be subject to such restrictions as the
Committee granting the Restricted Stock Unit may impose, at the date of grant
or thereafter, which restrictions may lapse at the expiration of the deferral
period or at earlier or later specified times, separately or in combination,
in installments or otherwise, as the Committee granting the Restricted Stock
Units may determine. Upon termination of a grantee's employment or termination
of a grantee's independent contractor relationship during the applicable
deferral period or portion thereof to which forfeiture conditions apply, or
upon failure to satisfy any other conditions precedent to the delivery of
Common Stock or cash to which such Restricted Stock Units relate, all
Restricted Stock Units held by the grantee that are then subject to deferral
or restriction shall be forfeited, subject to certain specified conditions.
 
OTHER AWARDS
 
  The Committees are authorized to grant Common Stock as a bonus, or to grant
other Awards in lieu of Company commitments to pay cash under other plans or
compensatory arrangements, as set forth in the Amended Plan. The Committees
are also authorized to grant cash, Common Stock or other property equal in
value to dividends paid with respect to a specified number of shares of Common
Stock ("Dividend Equivalents") under specified terms and conditions. In
addition, the Committees are authorized to grant other stock-based Awards as
an element of or supplement to any other Award under the Amended Plan, as
deemed by the Committee granting the Award to be consistent with the purposes
of the Amended Plan.
 
FEDERAL INCOME TAX CONSEQUENCES
 
  The following discussion is a brief summary of the principal United States
Federal income tax consequences under current Federal income tax laws relating
to Awards under the Plan. This summary is not intended to be exhaustive and,
among other things, does not describe state, local or foreign income and other
tax consequences.
 
  Non-Qualified Stock Options. An optionee will not recognize any taxable
income upon the grant of a NQSO and the Company will not be entitled to a tax
deduction with respect to the grant of a NQSO. Upon exercise, the excess of
the fair market value of a share of Common Stock on the exercise date over the
option exercise price will be taxable as ordinary income to the optionee and
will be subject to applicable withholding taxes. The Company will generally be
entitled to a tax deduction at such time in the amount of such ordinary
income.
 
  In the event of a sale of a share of Common Stock received upon the exercise
of a NQSO, any appreciation or depreciation after the exercise date generally
will be taxed as capital gain or loss and will be long-term capital gain or
loss if the holding period for such Common Stock is more than one year.
 
  Incentive Stock Options. An optionee will not recognize any taxable income
at the time of grant or timely exercise of an ISO and the Company will not be
entitled to a tax deduction with respect to such grant or exercise. Exercise
of an ISO may, however, give rise to taxable compensation income subject to
applicable withholding taxes, and a tax deduction to the Company, if the ISO
is not exercised on a timely basis (generally, while the optionee is employed
by the Company or within 90 days after termination of employment) or if the
optionee subsequently engages in a "disqualifying disposition," as described
below. The amount by which the fair market value of the Common Stock on the
exercise date of an ISO exceeds the exercise price generally will increase the
optionee's "alternative minimum taxable income."
 
                                      18
<PAGE>
 
  A sale or exchange by an optionee of shares acquired upon the exercise of an
ISO more than one year after the transfer of the shares to such optionee and
more than two years after the date of grant will result in any difference
between the net sale proceeds and the exercise price being treated as long-
term capital gain (or loss) to the optionee. If such sale or exchange takes
place within two years after the date of grant of the ISO or within one year
from the date of transfer of the ISO shares to the optionee, such sale or
exchange will generally constitute a "disqualifying disposition" of such
shares that will have the following results: any excess of (i) the lesser of
(a) the fair market value of the shares at the time of exercise and (b) the
amount realized on such disqualifying disposition of the shares over (ii) the
option exercise price of such shares, will be ordinary income to the optionee,
subject to applicable withholding taxes, and the Company will be entitled to a
tax deduction in the amount of such income. Any further gain or loss after the
date of exercise generally will qualify as capital gain or loss and will not
result in any deduction by the Company.
 
  Exercise with Shares. If an optionee uses previously acquired shares of
Common Stock to pay the exercise price of an option, the optionee would not
ordinarily recognize any taxable income to the extent that the number of new
shares of Common Stock received upon exercise of the option does not exceed
the number of previously acquired shares so used. If non-recognition treatment
applies to the payment for option shares with previously acquired shares, the
tax basis of the option shares received without recognition of taxable income
is the same as the basis of the shares surrendered as payment. In the case of
an ISO, if a greater number of shares of Common Stock is received upon
exercise than the number of shares surrendered in payment of the option price,
such excess shares will have a zero basis in the hands of the holder. Where a
NQSO is being exercised, the option holder will be required to include in
gross income (and the Company will be entitled to deduct) an amount equal to
the fair market value of the additional shares on the date the option is
exercised less any cash paid for the shares. Moreover, if the stock previously
acquired by exercise of an ISO is transferred in connection with the exercise
of another option whether or not an ISO, and if, at the time of such transfer,
the stock so transferred has not been held for the holding period required in
order to receive favorable treatment under the rules governing ISO's, then
such transfer will be treated as a disqualifying disposition of the shares so
transferred.
 
AMENDMENT
 
  The Board may at any time and from time to time alter, amend, suspend or
terminate the Amended Plan in whole or in part; provided, however, that no
amendment which requires stockholder approval in order for Awards granted
under the Amended Plan to continue to comply with Rule 16b-3 or Section 162(m)
shall be effective unless the same shall be approved by the requisite vote of
the stockholders of the Company entitled to vote thereon. Notwithstanding the
foregoing, no amendment shall affect adversely any of the rights under any
Award theretofore granted under the Amended Plan of any grantee, without such
grantee's consent.
 
ADOPTION
 
  A vote of the majority of the Company's stockholders present or represented
at the Meeting is required to approve the amendment and restatement of the
Plan reflected in the Amended Plan.
 
THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR APPROVAL OF THE
AMENDMENT AND RESTATEMENT OF THE PLAN REFLECTED IN THE AMENDED PLAN.
 
                                      19
<PAGE>
 
               RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS
 
  The Board has selected Ernst & Young LLP as the Company's independent public
accountants for 1997. Representatives of Ernst & Young LLP are expected to be
present at the Meeting, will be given an opportunity to make a statement if
they desire to do so and are expected to be available to respond to
appropriate questions.
 
                             STOCKHOLDER PROPOSALS
 
  Proposals of stockholders intended to be presented in the proxy statement
for the 1998 Annual Meeting of Stockholders of the Company must be received by
the Company at its principal executive offices no later than December 5, 1997.
 
                                 OTHER MATTERS
 
  Management of the Company has no knowledge of any other matters which may
come before the Meeting and does not itself intend to present any such other
matters. However, if any such other matters shall properly come before the
Meeting or any adjournment thereof, the persons named as proxies will have
discretionary authority to vote the shares represented by the accompanying
proxy in accordance with their best judgment.
 
                                          By Order of the Board of Directors
 
                                          Henry W. Winkleman
                                          Secretary
 
Wellesley Hills, Massachusetts
April 10, 1997
 
                                      20
<PAGE>
 
                                                                     APPENDIX A
 
                            AMERICAN BILTRITE INC.
 
                      1993 STOCK AWARD AND INCENTIVE PLAN
                  AS AMENDED AND RESTATED AS OF MARCH 4, 1997
 
 Section 1. Purpose; Types of Awards; Construction.
 
  The purpose of the American Biltrite Inc. 1993 Stock Award and Incentive
Plan, as amended and restated as of March 4, 1997, is to afford an incentive
to selected employees and independent contractors of the Company (as defined
in Section 2), or any Subsidiary (as defined in Section 2) or Affiliate (as
defined in Section 2) which now exists or hereafter is organized or acquired,
to acquire a proprietary interest in the Company, to continue as employees or
independent contractors, as the case may be, to increase their efforts on
behalf of the Company and to promote the success of the Company's business.
Pursuant to Section 6 of the Plan (as defined in Section 2), there may be
granted stock options (including incentive stock options and nonqualified
stock options), stock appreciation rights and limited stock appreciation
rights (either in connection with options granted under the Plan or
independently of options), restricted stock, restricted stock units, dividend
equivalents and other stock-based or cash-based awards.
 
 Section 2. Definitions.
 
  For purposes of the Plan, the following terms shall be defined as set forth
below:
 
    (a) "Affiliate" means any entity if, at the time of granting of an Award,
  (i) the Company, directly or indirectly, owns at least 20% of the combined
  voting power of all classes of stock of such entity or at least 20% of the
  ownership interests in such entity or (ii) such entity, directly or
  indirectly, owns at least 20% of the combined voting power of all classes
  of stock of the Company.
 
    (b) "Award" means any Option, SAR (including a Limited SAR), Restricted
  Stock, Restricted Stock Unit, Dividend Equivalent or Other Stock-Based
  Award or Cash-Based Award granted under the Plan.
 
    (c) "Award Agreement" means any written agreement, contract or other
  instrument or document evidencing an Award.
 
    (d) "Beneficiary" means the person, persons, trust or trusts which have
  been designated by a Grantee in his or her most recent written beneficiary
  designation filed with the Company to receive the benefits specified under
  the Plan upon his or her death, or, if there is no designated Beneficiary
  or surviving designated Beneficiary, then the person, persons, trust or
  trusts entitled by will or the laws of descent and distribution to receive
  such benefits.
 
    (e) "Board" means the Board of Directors of the Company.
 
    (f) "Cash-Based Award" means cash awarded under Section 6(h), including
  cash awarded as a bonus or upon the attainment of specified performance
  criteria or otherwise as permitted under the Plan.
 
 
    (g) "Change in Control" means a change in control of the Company which
  will be deemed to have occurred if:
 
      (i) any "person," as such term is used in Sections 13(d) and 14(d) of
    the Exchange Act (other than an Exempt Person), is or becomes the
    "beneficial owner" (as defined in Rule 13d-3 under the Exchange Act),
    directly or indirectly, of securities of the Company representing 50%
    or more of the combined voting power of the Company's then outstanding
    voting securities;
 
                                      A-1
<PAGE>
 
      (ii) during any period of two consecutive years, individuals who at
    the beginning of such period constitute the Board, and any new director
    (other than a director designated by a person who has entered into an
    agreement with the Company to effect a transaction described in clause
    (i), (iii) or (iv) of this Section 2(f)) whose election by the Board or
    nomination for election by the Company's stockholders was approved by a
    vote of at least two-thirds (2/3) of the directors then still in
    office who either were directors at the beginning of the period or
    whose election or nomination for election was previously so approved,
    cease for any reason to constitute at least a majority thereof;
 
      (iii) the stockholders of the Company approve a merger or
    consolidation of the Company with any other corporation, other than (1)
    a merger or consolidation which would result in the voting securities
    of the Company outstanding immediately prior thereto continuing to
    represent (either by remaining outstanding or by being converted into
    voting securities of the surviving or parent entity) 50% or more of the
    combined voting power of the voting securities of the Company or such
    surviving or parent entity outstanding immediately after such merger or
    consolidation or (2) a merger or consolidation effected to implement a
    recapitalization of the Company (or similar transaction) in which no
    "person" (as hereinabove defined), other than an Exempt Person,
    acquired 50% or more of the combined voting power of the Company's then
    outstanding voting securities; or
 
      (iv) the stockholders of the Company approve a plan of complete
    liquidation of the Company or an agreement for the sale or disposition
    by the Company of all or substantially all of the Company's assets (or
    any transaction having a similar effect).
 
    (h) "Change in Control Price" means the higher of (i) the highest price
  per share paid in any transaction constituting a Change in Control or (ii)
  the highest Fair Market Value per share at any time during the 60-day
  period preceding or following a Change in Control.
 
    (i) "Code" means the Internal Revenue Code of 1986, as amended from time
  to time.
 
    (j) "Committee" means the committee or committees established by the
  Board to administer the Plan; provided, however, that to the extent desired
  for Awards under the Plan to comply with the applicable provisions of
  Section 162(m) of the Code or to obtain exemptive relief under Rule 16b-3,
  "Committee" means either such committee (or a subcommittee thereof) or such
  other committee, as the case may be, which shall be constituted to comply
  with the applicable requirements of Rule 16b-3 and Section 162(m) of the
  Code and the regulations promulgated thereunder.
 
    (k) "Company" means American Biltrite Inc., a corporation organized under
  the laws of the State of Delaware, or any successor corporation.
 
    (l) "Covered Employee" shall have the meaning set forth in Section
  162(m)(3) of the Code.
 
    (m) "Dividend Equivalent" means a right, granted to a Grantee under
  Section 6(g), to receive cash, Stock or other property equal in value to
  dividends paid with respect to a specified number of shares of Stock.
  Dividend Equivalents may be awarded on a free-standing basis or in
  connection with another Award and may be paid currently or on a deferred
  basis.
 
    (n) "Exchange Act" means the Securities Exchange Act of 1934, as amended
  from time to time, and as now or hereafter construed, interpreted and
  applied by rules, regulations, interpretive releases, rulings and cases.
 
    (o) "Executive Officer" shall have the meaning set forth in Rule 3b-7
  under the Exchange Act.
 
    (p) "Exempt Person" means (i) the Company, (ii) any trustee or other
  fiduciary holding securities under an employee benefit plan of the Company,
  (iii) any corporation owned, directly or indirectly, by the
 
                                      A-2
<PAGE>
 
  stockholders of the Company in substantially the same proportions as their
  ownership of Stock or (iv) any person or group of persons who, immediately
  prior to the adoption of this Plan, owned more than 50% of the combined
  voting power of the Company's then outstanding voting securities.
 
    (q) "Fair Market Value" means, with respect to Stock or other property,
  the fair market value of such Stock or other property determined by such
  methods or procedures as shall be established from time to time by the
  Committee. Unless otherwise determined by the Committee in good faith, the
  per share Fair Market Value of Stock as of a particular date shall mean (i)
  the closing sales price per share of Stock on the national securities
  exchange on which the Stock is principally traded, for the last preceding
  date on which there was a sale of such Stock on such exchange, or (ii) if
  the shares of Stock are then traded in an over-the-counter market, the
  average of the closing bid and asked prices for the shares of Stock in such
  over-the-counter market for the last preceding date on which there was a
  sale of such Stock in such market, or (iii) if the shares of Stock are not
  then listed on a national securities exchange or traded in an over-the-
  counter market, such value as the Committee, in its sole discretion, shall
  determine.
 
    (r) "Grantee" means a person who, as an employee or independent
  contractor of the Company, a Subsidiary or an Affiliate, has been granted
  an Award under the Plan.
 
    (s) "ISO" means any Option intended to be and designated as an incentive
  stock option within the meaning of Section 422 of the Code.
 
    (t) "Limited SAR" means a right granted pursuant to Section 6(c) which
  shall, in general, be automatically exercised for cash upon a Change in
  Control.
 
    (u) "NQSO" means any Option that is not an ISO.
 
    (v) "Option" means a right, granted to a Grantee under Section 6(b), to
  purchase shares of Stock. An Option may be either an ISO or an NQSO,
  provided that ISO's may not be granted to independent contractors.
 
    (w) "Other Stock-Based Award" means a right or other interest granted to
  a Grantee under Section 6(h) that may be denominated or payable in, valued
  in whole or in part by reference to, or otherwise based on, or related to,
  Stock, including, but not limited to (i) unrestricted Stock awarded as a
  bonus or upon the attainment of specified performance criteria or otherwise
  as permitted under the Plan and (ii) a right granted to a Grantee to
  acquire Stock from the Company for cash and/or a promissory note containing
  terms and conditions prescribed by the Committee.
 
    (x) "Plan" means this American Biltrite Inc. 1993 Stock Award and
  Incentive Plan, as amended from time to time.
 
    (y) "Restricted Stock" means an Award of shares of Stock to a Grantee
  under Section 6(d) that may be subject to certain restrictions and to a
  risk of forfeiture.
 
    (z) "Restricted Stock Unit" means a right granted to a Grantee under
  Section 6(e) to receive Stock or cash at the end of a specified deferral
  period, which right may be conditioned on the satisfaction of specified
  performance or other criteria.
 
    (aa) "Rule 16b-3" means Rule 16b-3, as from time to time in effect
  promulgated by the Securities and Exchange Commission under Section 16 of
  the Exchange Act, including any successor to such Rule.
 
    (ab) "Stock" means the common stock, par value $.01 per share, of the
  Company.
 
                                      A-3
<PAGE>
 
    (ac) "SAR" or "Stock Appreciation Right" means the right, granted to a
  Grantee under Section 6(c), to be paid an amount measured by the
  appreciation in the Fair Market Value of Stock from the date of grant to
  the date of exercise of the right, with payment to be made in cash, Stock
  or property as specified in the Award or determined by the Committee.
 
    (ad) "Subsidiary" means any corporation in an unbroken chain of
  corporations beginning with the Company if, at the time of granting of an
  Award, each of the corporations (other than the last corporation in the
  unbroken chain) owns stock possessing 50% or more of the total combined
  voting power of all classes of stock in one of the other corporations in
  the chain.
 
 Section 3. Administration.
 
  The Plan shall be administered by the Committee or Committees established
for that purpose. Each Committee administering the Plan shall have the
authority in its discretion, subject to and not inconsistent with the express
provisions of the Plan, to administer the Plan and to exercise all the powers
and authorities either specifically granted to it under the Plan or necessary
or advisable in the administration of the Plan, including without limitation
the authority: to grant Awards; to determine the persons to whom and the time
or times at which Awards shall be granted; to determine the type and number of
Awards to be granted, the number of shares of Stock to which an Award may
relate and the terms, conditions, restrictions and performance criteria
relating to any Award; and to determine whether, to what extent, and under
what circumstances an Award may be settled, cancelled, forfeited, exchanged or
surrendered; to make adjustments in the terms and conditions of, and the
criteria and performance objectives included in, Awards in recognition of
unusual or non-recurring events affecting the Company or any Subsidiary or
Affiliate or the financial statements of the Company or any Subsidiary or
Affiliate, or in response to changes in applicable laws, regulations or
accounting principles; to designate Affiliates; to construe and interpret the
Plan and any Award; to prescribe, amend and rescind rules and regulations
relating to the Plan; to determine the terms and provisions of the Award
Agreements (which need not be identical for each Grantee); and to make all
other determinations deemed necessary or advisable for the administration of
the Plan.
 
  Each Committee may appoint a chairperson and a secretary, may make such
rules and regulations for the conduct of its business as it shall deem
advisable and shall keep minutes of its meetings. All determinations of each
Committee shall be made by a majority of its members either present in person
or participating by conference telephone at a meeting or by written consent.
Each Committee may delegate to one or more of its members or to one or more
agents such administrative duties as it may deem advisable, and each Committee
or any person to whom it has delegated duties as aforesaid may employ one or
more persons to render advice with respect to any responsibility such
Committee or such person may have under the Plan. All decisions,
determinations and interpretations of each Committee shall be final and
binding on all persons, including the Company, any Subsidiary, Affiliate or
Grantee (or any person claiming any rights under the Plan from or through any
Grantee) and any stockholder.
 
  No member of the Board or any Committee shall be liable for any action taken
or determination made in good faith with respect to the Plan or any Award
granted hereunder.
 
 Section 4. Eligibility.
 
  Awards may be granted to selected employees and independent contractors of
the Company and its present or future Subsidiaries and Affiliates, in the
discretion of the Committee authorized to make the Award. In
 
                                      A-4
<PAGE>
 
determining the persons to whom Awards shall be granted and the type of Award
granted (including the number of shares to be covered by such Award), each
Committee shall take into account such factors as it shall deem relevant in
connection with accomplishing the purposes of the Plan.
 
 Section 5. Stock Subject to the Plan.
 
  The maximum number of shares of Stock reserved for the grant of Awards under
the Plan shall be 550,000 shares of Stock, subject to adjustment as provided
herein. Such shares may, in whole or in part, be authorized but unissued
shares or shares that shall have been or may be reacquired by the Company in
the open market, in private transactions or otherwise. Notwithstanding the
foregoing, Awards to any individual under the Plan which are made in or based
upon shares of Stock may not exceed 100,000 shares per calendar year. If any
shares subject to an Award are forfeited, cancelled, exchanged or surrendered
or if an Award otherwise terminates or expires without a distribution of
shares to the Grantee, the shares of Stock with respect to such Award shall,
to the extent of any such forfeiture, cancellation, exchange, surrender,
termination or expiration, again be available for Awards under the Plan;
provided that, in the case of forfeiture, cancellation, exchange or surrender
of shares of Restricted Stock or Restricted Stock Units with respect to which
dividends or Dividend Equivalents have been paid or accrued, the number of
shares subject to such Awards shall not be available for Awards hereunder
unless, in the case of shares with respect to which dividends or Dividend
Equivalents were accrued but unpaid, such dividends and Dividend Equivalents
are also forfeited, cancelled, exchanged or surrendered. Upon the exercise of
any Award granted in tandem with any other Award or Awards, such related Award
or Awards shall be cancelled to the extent of the number of shares of Stock as
to which the Award is exercised and, notwithstanding the foregoing, such
number of shares shall no longer be available for Awards under the Plan.
 
  In the event that either of the Committees shall determine that any dividend
or other distribution (whether in the form of cash, Stock or other property),
recapitalization, stock split, reverse split, reorganization, merger,
consolidation, spin-off, combination, repurchase, or share exchange, or other
similar corporate transaction or event, affects the Stock such that an
adjustment is appropriate in order to prevent dilution or enlargement of the
rights of Grantees under the Plan, then that Committee shall make such
equitable changes or adjustments as it deems necessary or appropriate to any
or all of (i) the number and kind of shares of Stock which may thereafter be
issued in connection with Awards, (ii) the number and kind of shares of Stock
issued or issuable in respect of outstanding Awards and (iii) the exercise
price, grant price or purchase price relating to any Award; provided that,
with respect to ISOs, such adjustment shall be made in accordance with Section
424(h) of the Code.
 
 Section 6. Specific Terms of Awards.
 
    (a) GENERAL. The term of each Award shall be for such period as may be
  determined by the Committee granting the Award. Subject to the terms of the
  Plan and any applicable Award Agreement, payments or benefit distributions
  to be made by the Company or a Subsidiary or Affiliate upon the grant,
  maturation or exercise of an Award may be made in such forms as the
  Committee granting the Award shall determine at the date of grant or
  thereafter, including without limitation cash, Stock or other property, and
  may be made in a single payment or transfer, in installments or on a
  deferred basis. Each Committee may make rules relating to installment or
  deferred payments or distributions with respect to Awards, including the
  rate of interest to be credited with respect to such payments. In addition
  to the foregoing, the Committee granting the Award may impose on such Award
  or the exercise thereof, at the date of grant or thereafter, such
  additional terms and conditions, not inconsistent with the provisions of
  the Plan, as that Committee shall determine.
 
    (b) OPTIONS. Each Committee is authorized to grant Options to Grantees on
  the following terms and conditions:
 
                                      A-5
<PAGE>
 
      (i) TYPE OF AWARD. The Award Agreement evidencing the grant of an
    Option under the Plan shall designate the Option as an ISO or an NQSO.
 
      (ii) EXERCISE PRICE. The exercise price per share of Stock
    purchasable under an Option shall be determined by the Committee
    granting the Award; provided that, in the case of an ISO, such exercise
    price shall be not less than the Fair Market Value of a share of Stock
    on the date of grant of such Option, and in no event shall the exercise
    price for the purchase or shares be less than par value. The exercise
    price for Stock subject to an Option may be paid in cash, by an
    exchange of Stock previously owned by the Grantee or in a combination
    of both in an amount having a combined value equal to such exercise
    price. A Grantee may also elect to pay all or a portion of the
    aggregate exercise price by having shares of Stock with a Fair Market
    Value on the date of exercise equal to the aggregate exercise price
    withheld by the Company or sold by a broker-dealer under circumstances
    meeting the requirements of 12 C.F.R. (S)220 or any successor thereto.
 
      (iii) TERM AND EXERCISABILITY OF OPTIONS. The date on which a
    Committee adopts a resolution expressly granting an Option shall be
    considered the day on which such Option is granted; provided that
    Option grants made prior to approval of the Plan by requisite vote of
    the Company's stockholders shall be deemed to have been granted on the
    date of such approval. Options shall be exercisable over the exercise
    period (which shall not exceed ten years from the date of grant), at
    such times and upon such conditions as the Committee granting the Award
    may determine, as reflected in the Award Agreement; provided that the
    Committee granting the Award shall have the authority to accelerate the
    exercisability of any outstanding Option at such time and under such
    circumstances as it, in its sole discretion, deems appropriate. An
    Option may be exercised to the extent of any or all full shares of
    Stock as to which the Option has become exercisable, by giving written
    notice of such exercise to the Committee granting the Award or its
    designated agent.
 
      (iv) TERMINATION OF EMPLOYMENT, ETC. An Option may not be exercised
    unless the Grantee is then in the employ of, or then maintains an
    independent contractor relationship with, the Company or a Subsidiary
    or an Affiliate (or a company or a parent or subsidiary company of such
    company issuing or assuming the Option in a transaction to which
    Section 424(a) of the Code applies) and unless the Grantee has remained
    continuously so employed or has continuously maintained such
    relationship since the date of grant of the Option; provided that the
    Award Agreement may contain provisions extending the exercisability of
    Options, in the event of specified terminations, to a date not later
    than the expiration date of such Option.
 
      (v) OTHER PROVISIONS. Options may be subject to such other
    conditions, including without limitation restrictions on
    transferability of the shares acquired upon exercise of such Options,
    as the Committee granting the Award may prescribe in its discretion.
 
    (c) SARS AND LIMITED SARS. Each Committee is authorized to grant SARs and
  Limited SARs to Grantees on the following terms and conditions:
 
      (i) IN GENERAL. Unless the Committee granting the Award determines
    otherwise, an SAR or a Limited SAR (1) granted in tandem with an NQSO
    may be granted at the time of grant of the related NQSO or at any time
    thereafter or (2) granted in tandem with an ISO may only be granted at
    the time of grant of the related ISO. An SAR or a Limited SAR granted
    in tandem with an Option shall be exercisable only to the extent the
    underlying Option is exercisable.
 
      (ii) SARS. An SAR shall confer on the Grantee a right to receive with
    respect to each share subject thereto, upon exercise thereof, the
    excess of (1) the Fair Market Value of one share of Stock on the date
    of exercise over (2) the grant price of the SAR (which in the case of
    an SAR granted in
 
                                      A-6
<PAGE>
 
    tandem with an Option shall be equal to the exercise price of the
    underlying Option, and which in the case of any other SAR shall be such
    price as the Committee granting the Award may determine).
 
      (iii) LIMITED SARS. A Limited SAR shall confer on the Grantee a right
    to receive with respect to each share subject thereto, automatically
    upon the occurrence of a Change in Control, an amount equal to the
    excess of (1) the Change in Control Price (or, in the case of a Limited
    SAR granted in tandem with an ISO, the Fair Market Value of one share
    of Stock on the date of such Change in Control) over (2) the grant
    price of the Limited SAR (which in the case of a Limited SAR granted in
    tandem with an Option shall be equal to the exercise price of the
    underlying Option, and which in the case of any other Limited SAR shall
    be such price as the Committee granting the Award determines).
 
    (d) RESTRICTED STOCK. Each Committee is authorized to grant Restricted
  Stock to Grantees on the following terms and conditions:
 
      (i) ISSUANCE AND RESTRICTIONS. Restricted Stock shall be subject to
    such restrictions on transferability and other restrictions, if any, as
    the Committee granting the Award may impose at the date of grant or
    thereafter, which restrictions may lapse separately or in combination
    at such times, under such circumstances, in such installments or
    otherwise, as the Committee granting the Award may determine. Except to
    the extent restricted under the Award Agreement relating to the
    Restricted Stock, a Grantee granted Restricted Stock shall have all of
    the rights of a stockholder, including without limitation the right to
    vote Restricted Stock and the right to receive dividends thereon.
 
      (ii) FORFEITURE. Upon termination of employment or termination of the
    independent contractor relationship during the applicable restriction
    period, Restricted Stock and any accrued but unpaid dividends or
    Dividend Equivalents that are at that time subject to restrictions
    shall be forfeited; provided, however, that the Committee granting the
    Award may provide, by rule or regulation or in any Award Agreement, or
    may determine in any individual case, that restrictions or forfeiture
    conditions relating to Restricted Stock will be waived in whole or in
    part in the event of terminations resulting from specified causes, and
    the Committee granting the Award may in other cases waive in whole or
    in part the forfeiture of Restricted Stock.
 
      (iii) CERTIFICATES FOR STOCK. Restricted Stock granted under the Plan
    may be evidenced in such manner as the Committee granting the Award
    shall determine. If certificates representing Restricted Stock are
    registered in the name of the Grantee, such certificates shall bear an
    appropriate legend referring to the terms, conditions and restrictions
    applicable to such Restricted Stock, and the Company shall retain
    physical possession of the certificate.
 
      (iv) DIVIDENDS. Dividends paid on Restricted Stock shall be either
    paid at the dividend payment date, or deferred for payment at such
    later date as determined by the Committee granting the Award, in cash
    or in shares of unrestricted Stock having a Fair Market Value equal to
    the amount of such dividends. Stock distributed in connection with a
    stock split or stock dividend and other property distributed as a
    dividend shall be subject to restrictions and a risk of forfeiture to
    the same extent as the Restricted Stock with respect to which such
    Stock or other property has been distributed.
 
    (e) RESTRICTED STOCK UNITS. Each Committee is authorized to grant
  Restricted Stock Units to Grantees, subject to the following terms and
  conditions:
 
      (i) AWARD AND RESTRICTIONS. Delivery of Stock or cash, as determined
    by the Committee granting the Award, will occur upon expiration of the
    deferral period specified for Restricted Stock Units by the Committee
    granting the Award. In addition, Restricted Stock Units shall be
    subject to such restrictions
 
                                      A-7
<PAGE>
 
    as the Committee granting the Award may impose, at the date of grant or
    thereafter, which restrictions may lapse at the expiration of the
    deferral period or at earlier or later specified times, separately or
    in combination, in installments or otherwise, as the Committee granting
    the Award may determine.
 
      (ii) FORFEITURE. Upon termination of employment or termination of the
    independent contractor relationship during the applicable deferral
    period or portion thereof to which forfeiture conditions apply, or upon
    failure to satisfy any other conditions precedent to the delivery of
    Stock or cash to which such Restricted Stock Units relate, all
    Restricted Stock Units that are then subject to deferral or restriction
    shall be forfeited; provided, however, that the Committee granting the
    Award may provide, by rule or regulation or in any Award Agreement, or
    may determine in any individual case, that restrictions or forfeiture
    conditions relating to Restricted Stock Units will be waived in whole
    or in part in the event of termination resulting from specified causes,
    and the Committee may in other cases waive in whole or in part the
    forfeiture of Restricted Stock Units.
 
    (f) STOCK AWARDS IN LIEU OF CASH AWARDS. Each Committee is authorized to
  grant Stock as a bonus, or to grant other Awards, in lieu of Company
  commitments to pay cash under other plans or compensatory arrangements.
  Stock or Awards granted hereunder shall have such other terms as shall be
  determined by the Committee granting the Award.
 
    (g) DIVIDEND EQUIVALENTS. Each Committee is authorized to grant Dividend
  Equivalents to Grantees. The Committee granting the Award may provide, at
  the date of grant or thereafter, that Dividend Equivalents shall be paid or
  distributed when accrued or shall be deemed to have been reinvested in
  additional Stock or other investment vehicles as the Committee granting the
  Award may specify; provided that Dividend Equivalents (other than
  freestanding Dividend Equivalents) shall be subject to all conditions and
  restrictions of the underlying Awards to which they relate.
 
    (h) OTHER STOCK-BASED AWARDS AND CASH-BASED AWARDS. Each Committee is
  authorized to grant to Grantees Other Stock-Based Awards or Cash-Based
  Awards as an element of or supplement to any other Award under the Plan, as
  deemed by the Committee granting the Award to be consistent with the
  purposes of the Plan. Such Awards may be granted with value and payment
  contingent upon performance of the Company or any other factors designated
  by the Committee granting the Award, or valued by reference to the
  performance of specified Subsidiaries or Affiliates. The Committee granting
  the Award shall determine the terms and conditions of such Awards at the
  date of grant or thereafter. Cash-Based Awards made under the Plan to any
  individual shall not exceed $100,000 in any calendar year.
 
    (i) To the extent necessary to comply with the provisions of Section
  162(m) of the Code, each Committee may require that Awards made under the
  Plan will be paid only on account of the attainment of one or more
  preestablished Performance Factors. The Performance Factors shall be the
  criteria and objectives, determined by the Committee granting the Award,
  which must be met during a specified period as a condition of the
  Participant's receipt of payment or a distribution with respect to an
  Award. Performance Factors may include any or all of the following: (i)
  revenue growth, (ii) EBITA, (iii) operating cash flow, (iv) operating
  income growth or level, (v) market share, (vi) working capital, (vii) net
  customer sales per product line, (viii) net income, (ix) earnings or
  earnings per share, (x) earnings from operations, (xi) return on equity or
  return on assets or (xii) the extent of increase or decrease of any one or
  more or the foregoing over the specified period. Such Performance Factors
  may relate to the performance of the Company, a business unit thereof or
  any combination of the two. With respect to participants who are not
  Covered Employees, Performance Factors may also include such subjective
  Performance Factors as each Committee may, from time to time, establish.
  Each Committee shall have the sole discretion to determine
 
                                      A-8
<PAGE>
 
  whether, or to what extent, Performance Factors are achieved; provided,
  however, that payment of Awards conditioned upon the attainment of each
  Performance Factors shall not be made to Covered Employees until
  achievement of each Performance Factor has been certified by the Committee
  granting the Award.
 
 Section 7. Change in Control Provisions.
 
    In the event of a Change of Control:
 
    (a) any Award carrying a right to exercise that was not previously
  exercisable and vested shall become fully exercisable and vested; and
 
    (b) the restrictions, deferral limitations, payment conditions and
  forfeiture conditions applicable to any other Award granted under the Plan
  shall lapse, such Awards shall be deemed fully vested and any performance
  conditions imposed with respect to Awards shall be deemed fully achieved.
 
 Section 8. General Provisions.
 
    (a) COMPLIANCE WITH LEGAL AND REGULATORY REQUIREMENTS. The Plan, the
  granting and exercising of Awards thereunder and the other obligations of
  the Company under the Plan and any Award Agreement shall be subject to all
  applicable federal and state laws, rules and regulations and to such
  approvals by any regulatory or governmental agency as may be required. The
  Company, in its discretion, may postpone the issuance or delivery of Stock
  under any Award until completion of any stock exchange listing or
  registration or qualification of such Stock or other required action under
  any state, federal or foreign law, rule or regulation as the Company may
  consider appropriate and may require any Grantee to make such
  representations and furnish such information as it may consider appropriate
  in connection with the issuance or delivery of Stock in compliance with
  applicable laws, rules and regulations.
 
    (b) NON-TRANSFERABILITY. Unless otherwise provided in an Award Agreement,
  Awards shall not be transferable by a Grantee except by will or the laws of
  descent and distribution.
 
    (c) NO RIGHT TO CONTINUED EMPLOYMENT, ETC. Nothing in the Plan or in any
  Award granted or Award Agreement entered into pursuant hereto shall confer
  upon any Grantee the right to continue in the employ of, or as an
  independent contractor of, the Company, any Subsidiary or any Affiliate, or
  to be entitled to any remuneration or benefits not set forth in the Plan or
  such Award Agreement, or to interfere with or limit in any way the right of
  the Company or any such Subsidiary or Affiliate to terminate such Grantee's
  employment or independent contractor relationship.
 
    (d) TAXES. The Company or any Subsidiary or Affiliate is authorized to
  withhold from any Award, any payment or distribution including a
  distribution of Stock relating to an Award, or any other payment or
  distribution to a Grantee under this Plan, amounts for withholding taxes
  and other taxes due in connection with any transaction involving an Award
  and to take such other action as the Committee granting the Award may deem
  advisable to enable the Company and Grantees to satisfy obligations for the
  payment of withholding and other tax obligations relating to any Award.
  This authority shall include without limitation authority to withhold or
  receive Stock or other property and to make cash payments in respect
  thereof in satisfaction of a Grantee's tax obligations.
 
    (e) AMENDMENT AND TERMINATION OF THE PLAN. The Board may at any time and
  from time to time alter, amend, suspend or terminate the Plan in whole or
  in part. Notwithstanding the foregoing, no amendment shall affect adversely
  any of the rights of any Grantee, without such Grantee's consent, under any
  Award theretofore granted under the Plan.
 
                                      A-9
<PAGE>
 
    (f) NO RIGHTS TO AWARDS; NO STOCKHOLDER RIGHTS. No Grantee shall have any
  claim to be granted any Award under the Plan, and there is no obligation
  for uniformity of treatment of Grantees. Except as provided specifically
  herein, a Grantee or a transferee of an Award shall have no rights as a
  stockholder with respect to any shares covered by an Award until the date
  of the issuance of a stock certificate to him, her or it for such shares.
 
    (g) UNFUNDED STATUS OF AWARDS. The Plan is intended to constitute an
  "unfunded" plan for incentive and deferred compensation. With respect to
  any payments or distributions not yet made to a Grantee pursuant to an
  Award, nothing contained in the Plan or any Award shall give any such
  Grantee any rights that are greater than those of a general creditor of the
  Company.
 
    (h) NO FRACTIONAL SHARES. No fractional shares of Stock shall be issued
  or delivered pursuant to the Plan or any Award. The Committee granting the
  Award shall determine whether cash, other Awards or other property shall be
  issued or paid in lieu of such fractional shares or whether such fractional
  shares or any rights thereto shall be forfeited or otherwise eliminated.
 
    (i) GOVERNING LAW. The Plan and all determinations made and actions taken
  pursuant hereto shall be governed by the laws of the State of Delaware
  without giving effect to the conflicts of law principles thereof.
 
    (j) EFFECTIVE DATE; PLAN TERMINATION. The Plan shall take effect upon
  adoption by the Board (the "Effective Date"), but the Plan, any grants of
  Awards made prior to the stockholder approval mentioned herein and any
  amendments thereto requiring stockholder approval shall be subject to the
  approval of the holders of a majority of the voting power of all issued and
  outstanding voting securities of the Company entitled to vote thereon,
  which approval must occur within twelve months of the date the Plan or
  amendment is adopted by the Board. In the absence of such approval, such
  Awards shall be null and void.
 
                                     A-10
<PAGE>



                                  DETACH HERE


 
P

R
                            AMERICAN BILTRITE INC.
O                       
                  Annual Meeting of Stockholders May 12, 1997
X
          This proxy is solicited on behalf of the Board of Directors
Y
     The undersigned hereby appoints Roger S. Marcus, Richard G. Marcus, and 
William M. Marcus and each of them, as attorneys and proxies, with full power of
substitution, to represent and to vote, as designated below, at the Annual 
Meeting of Stockholders of American Biltrite Inc. (the "Company") to be held in 
the America Room, 2nd floor, at The Bank of Boston, 100 Federal Street, Boston, 
Massachusetts on Monday, May 12, 1997 at 1:00 P.M., Boston time, and at any 
adjournment thereof, all shares of Common Stock of the Company which the 
undersigned could vote if present in such manner as such proxies may determine 
on any matters which may properly come before the meeting and to vote on the 
following as specified on the reverse side.


              (Important - Please sign and date on reverse side)


                                                                ----------------
                                                                SEE REVERSE SIDE
                                                                ----------------










<PAGE>
 
                                  DETACH HERE


[X] Please mark
    votes as in
    this example.

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY
THE UNDERSIGNED STOCKHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED 
"FOR" THE PROPOSALS.  IN THEIR DISCRETION, THE PROXIES ARE AUTHORIZED TO VOTE 
UPON SUCH OTHER BUSINESS AS MAY PROPERLY COME BEFORE THE MEETING.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" EACH NOMINEE:

1.  ELECTION OF CLASS 1 DIRECTORS

NOMINEES:  Gilbert K. Gailius
           Richard G. Marcus
            
             FOR    WITHHELD
             [_]      [_]
For, except vote withheld from the following nominee(s):

      
________________________________________________________           


                                         FOR      AGAINST      ABSTAIN

2.  Amend and Restate the Company's      [_]        [_]          [_]
    1993 Stock Award and Incentive
    Plan.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" EACH PROPOSAL ABOVE.

   MARK HERE
 FOR ADDRESS  [_]
  CHANGE AND
NOTE AT LEFT

PLEASE FILL IN DATE, SIGN AND MAIL THIS PROXY IN THE ENCLOSED POST-PAID RETURN 
ENVELOPE.

NOTE: Signature(s) should agree with name(s) as printed hereon.  All joint 
owners and fiduciaries should sign.  When signing as attorney, executor, 
administrator, trustee, guardian or custodian for a minor, please give full 
title as such.  If a corporation, please sign full corporate name and indicate 
the signer's office of authority.  If a partner, sign in partnership name by 
authorized person.


Signature __________________ Date ___________

Signature __________________ Date ___________

Signature __________________ Date ___________



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