AMERICAN BILTRITE INC
10-K405, 1997-03-27
FABRICATED RUBBER PRODUCTS, NEC
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                 SECURITIES AND EXCHANGE COMMISSION
                       Washington, D.C.  20549

                              Form 10-K

           ANNUAL REPORT PURSUANT TO SECTION 13 or 15(d)OF
                 THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended

   December 31, 1996                 Commission File Number    1-4773
- ----------------------                                      ------------
                        AMERICAN BILTRITE INC.
- ------------------------------------------------------------------------
       (Exact name of registrant as specified in its charter)

                Delaware                       04-1701350
- --------------------------------   -------------------------------------
(State or other jurisdiction of     (I.R.S. Employer Identification No.)
 incorporation or organization)

  57  River  Street,   Wellesley Hills,  Massachusetts         02181
- ------------------------------------------------------     -------------
     (Address of principal executive offices)               (Zip Code)

Registrant's telephone number, including area code:      (617) 237-6655
                                                         ---------------

Securities registered pursuant to Section 12(b) of the Act:

                                               Name of each exchange on
  Title of each class                              which registered
- --------------------------                     ------------------------
Common Stock, No Par Value                     American Stock Exchange
- --------------------------                     ------------------------

Securities registered pursuant to Section 12(g) of the Act:   NONE

Indicate by check mark whether the registrant (1) has filed all  reports
required  to be filed by Section 13 or 15(d) of the Securities  Exchange
Act of 1934 during the preceding 12 months and  (2) has been subject  to
such filing requirements for the past 90 days.  Yes   X      No
                                                    -----      -----
Indicate  by  check mark if disclosure of delinquent filers pursuant  to
Item  405   of Regulation S-K (229.405 of this chapter) is not contained
herein,  and  will  not  be  contained,  to  the  best  of  registrant's
knowledge, in definitive proxy or information statements incorporated by
reference in Part III of this Form 10-K or any amendment to this Form 10-
K.   [X]

The aggregate market value of the voting stock of the registrant held by
non-affiliates as of March 10, 1997 was $38,620,000.

The number of shares outstanding of each of the registrant's classes of
common stock as of March 10, 1997 was 3,630,048 shares of Common Stock.

DOCUMENTS INCORPORATED BY REFERENCE
Portions  of  the  proxy  statement for  the  annual  meeting  of
stockholders  to  be  held on May 12, 1997  are  incorporated  by
reference into Part III.


<PAGE>

PART I

ITEM 1.  BUSINESS
- -----------------

      (a)   General  Development of Business.  American  Biltrite
Inc. ("ABI") was organized in 1908 and is a Delaware corporation.
ABI  operates  domestically through three businesses:   the  Tape
Division,  the  Ideal Tape Division and K&M  Associates  L.P.,  a
Rhode  Island limited partnership ("K&M").  ABI owns a 44% equity
interest  in  Congoleum Corporation ("Congoleum"), a manufacturer
and  producer  of resilient floor tile and sheet vinyl  flooring.
The  Tape  Division  produces adhesive-coated, pressure-sensitive
papers  and  films  used to protect material during  handling  or
storage or to serve as a carrier for transferring decals or  die-
cut   lettering.   The  Ideal  Tape  Division  produces  pressure
sensitive  tapes  and adhesive products used for applications  in
the  footwear, heating, ventilating and air conditioning  (HVAC),
automotive  and electrical and electronic industries.   In  1997,
the two divisions comprising our tape business, Tape Products  in
Moorestown, NJ and Ideal Tape in Lowell, MA, will be consolidated
into a single operating division.

Outside the United States, in addition to international sales  of
Tape  Division  and  Ideal  Tape Division  products,  Ideal  Tape
operates  facilities  in Belgium and Singapore  where  bulk  tape
products  are converted into various sizes to quickly respond  to
customer  demands  in  the  European and  Asian  markets.   Other
international   operations  include:  a  wholly  owned   Canadian
subsidiary  ("ABI-Canada") which produces resilient  floor  tile,
rubber  tiles and Uni-Turf (a vinyl-based floor covering for  use
in   indoor  sports  facilities)  under  license  from  ABI   and
industrial  products  (including  conveyor  belting,  truck   and
trailer  splash guards and sheet rubber material); a  50%  direct
equity  interest  in a Honduran producer of footwear  components;
and, through the Honduran corporation, an indirect interest in  a
Guatemalan foam product manufacturer.

For   financial   reporting  purposes,  as  a   result   of   the
consolidation  of  the accounts of Congoleum  and  K&M  into  the
financial  statements  of  ABI, ABI operates  in  three  industry
segments:   flooring products, industrial products  and  jewelry.
See Note 13 of Notes to the Consolidated Financial Statements.

In  1995,  ABI acquired a controlling interest in K&M, a national
supplier,  distributor and servicer of a wide variety  of  adult,
children's  and  specialty items of fashion jewelry  and  related
accessories.   ABI, through wholly owned subsidiaries,  currently
owns an aggregate 82.25% interest (7% as sole general partner and
75.25%  in  limited partner interests) in K&M.   K&M   wholesales
its  products  to  mass merchandisers and other major  retailers.
It   also   services   certain  retail  merchandisers'   in-store
operations in fashion jewelry and related accessories departments
by  assisting  retailers  in managing inventory  and  maintaining
displays.

                               2
<PAGE>

At  the  beginning  of 1995, ABI indirectly held  an  8%  limited
partner interest in K&M.  During 1995 and in January of 1996, the
Company acquired, through a series of transactions by its  wholly
owned  subsidiaries,  an  additional 67.25%  in  limited  partner
interests  and a 7% sole general partner interest in K&M  for  an
aggregate consideration of $15.5 million in cash, notes  and  ABI
common stock.  Specifically, during 1995 and in January of  1996,
ABI  indirectly acquired  62.25% in limited partner interests for
aggregate  consideration of $13 million in cash,  notes  and  ABI
common  stock and, through the merger of third-party corporations
into  wholly  owned  ABI subsidiaries and  an  additional  5%  in
limited  partner interests and a 7% sole general partner interest
for  aggregate merger consideration of $2.5 million in  cash  and
ABI common stock.  In conjunction with these K&M transactions,  a
wholly owned subsidiary of ABI also entered into agreements  with
the  remaining  limited  partners of K&M which  provide  the  ABI
subsidiary  with the option to buy, and the limited partners  the
option  to  sell,  the  limited  partners'  respective  remaining
interests  in  K&M for an aggregate consideration  based  upon  a
predetermined  formula which is based in  part  on  such  limited
partner's capital account balance at the time of sale.  As of the
date hereof, based on K&M capital account balances as of December
31,   1996,  the  aggregate  purchase  price  under  the   option
agreements  for  the remaining limited partner interests  in  K&M
would  be  $2.9 million.  See Note 4 of Notes to the Consolidated
Financial Statements.

On  February  8, 1995, Congoleum completed a public  offering  of
4,650,000  shares of Class A Common Stock at $13 per share.   The
net  proceeds of the offering, together with certain other  funds
of  Congoleum,  were  used to acquire a  portion  of  Congoleum's
outstanding  Class  B  Common Stock held by  Hillside  Industries
Incorporated.  In conjunction with the transaction, ABI exchanged
its  then  existing shares of Class B Common Stock for  4,395,605
shares of a new series of Class B Common Stock.  The exchange  of
stock did not change the Company's 44% equity ownership interest;
however, the new shares represent 57% of the voting power of  the
outstanding  shares  of  Congoleum, giving  ABI  majority  voting
control.   The accounts of Congoleum have been consolidated  with
the financial statements of ABI in 1995 and 1996.

      (b)   Financial  Information   about   Industry   Segments.
Business segment information is included in Item 8 in Note 13  of
Notes to the Consolidated Financial Statements.

      (c)   Narrative Description of Business.
Marketing,   Distribution  and  Sales.    The   Tape   Division's
- -------------------------------------
protective  papers and films are sold domestically and throughout
the world, principally through distributors, but also directly to
certain manufacturers.  Ideal Tape Division products are marketed
through   the   division's  own  sales   force   and   by   sales
representatives  and distributors throughout  the  world.   ABI's
Belgian  and Singapore facilities sell these products  throughout
Europe  and  the Far East, while all domestic and  the  remaining
foreign sales are generated by the Lowell facility.  The business

                               3
<PAGE>

and  operations of the Tape Division and the Ideal Tape  Division
do   not  experience  seasonal  variations,  and  neither   these
divisions  nor  the  industry  in which  they  operate  have  any
material practices with respect to working capital.

ABI-Canada's floor tile and rubber tile products are marketed  in
Canada  and  the United States, principally through  distributors
and to commercial installers.  Uni-Turf is marketed in Canada and
internationally  through distributors.   ABI-Canada's  industrial
products  are  marketed in Canada and the United States   through
distributors  and  also directly to certain large  end-users  and
original equipment manufacturers.

Congoleum  currently sells its products through  distributors  in
the  United States and Canada, as well as directly to  a  limited
number  of  mass  market  retailers.   Congoleum  considers   its
distribution  network  very important to maintaining  competitive
position.    While  most  of  its  distributors   have   marketed
Congoleum's  products for many years, replacements are  necessary
periodically   to  maintain  the  strength  of  the  distribution
network.   Although  Congoleum has more than one  distributor  in
many  of  its  distribution territories and actively manages  its
credit  exposure to its customers, the loss of a  major  customer
could  have a materially adverse impact on Congoleum's sales,  at
least  until  a  suitable replacement was  in  place.   Congoleum
produces  goods for inventory and sells on credit  to  customers.
Generally, Congoleum's distributors carry inventory as needed  to
meet  local  or  rapid delivery requirements.  Credit  sales  are
typically subject to a discount if paid within terms.  The  sales
pattern  for  Congoleum's  products is seasonal,  with  peaks  in
retail  sales  typically  occurring  during  March/April/May  and
September/October.  Orders are generally shipped  as  soon  as  a
truckload  quantity has been accumulated, and backorders  can  be
canceled without penalty.

The  products  of  K&M are sold domestically and  throughout  the
world through its own direct sales force and, indirectly, through
a   wholly   owned  subsidiary  and  through  third-party   sales
representatives.    K&M's  business  and  operations   experience
seasonal   variations.   In  general,  fashion  jewelry   supply,
distribution  and  service businesses  respond  to  the  seasonal
demands  of  mass merchandisers and other major retailers,  which
typically  peak in preparation for end-of-year holiday  shopping.
Accordingly, K&M's working capital needs tend to be  greatest  in
the second and third fiscal quarters, while its revenues tend  to
be  greater toward the end of each fiscal year, especially in the
latter part of the third quarter and the first half of the fourth
quarter.

ABI  owns  50%  of Compania Hulera Sula, S.A. de   C.V.  ("Hulera
Sula"),  a  Honduran  corporation, which produces  soles,  heels,
molded soles and heels, sandals and other footwear products under
license  from  ABI and markets such products in  certain  Central
American   countries.    Hulera  Sula   owns   100%   of   Hulera
Sacatepequez,  S.A., a Guatemalan corporation which  manufactures

                               4
<PAGE>

and  markets  products in Guatemala  similar  to  those of Hulera 
Sula. Fomtex, S.A., a Guatemalan  corporation 60% owned by Hulera 
Sula,  manufactures and  markets foam  mattresses, beds and other 
foam products for sale in the Central American market.

Working Capital and Cash Flow.  In general, ABI's working capital
- -----------------------------
requirements   are   not   affected   by   accelerated   delivery
requirements  of  major  customers or by obtaining  a  continuous
allotment  of  raw material from suppliers.  ABI does not provide  
special  rights  for customers  to  return  merchandise  and does 
not  provide special seasonal or extended terms to its customers.

Congoleum  produces goods for inventory and sells  on  credit  to
customers.   Generally, Congoleum's distributors carry  inventory
as  needed to meet local or rapid delivery requirements.   Credit
sales are typically subject to a discount if paid within terms.

Raw Materials.  All of ABI's products are internally designed and
- -------------
engineered.  Generally, the raw materials required by ABI for its
manufacturing operations are available from multiple sources, and
ABI has not been dependent on any particular source of supply for
raw  materials  essential to its businesses.   ABI's  subsidiary,
Congoleum, does not have readily available alternative sources of
supply  for specific designs of transfer print paper,  which  are
produced   utilizing  print  cylinders  engraved  to  Congoleum's
specifications.   Although no loss of this source  of  supply  is
anticipated, replacement could take a considerable period of time
and   interrupt   production  of  certain  products.    Congoleum
maintains a raw material inventory and has an ongoing program  to
develop  new sources which will provide continuity of supply  for
its raw material requirements.

Competition.  All businesses in which ABI is engaged  are  highly
- -----------
competitive.    ABI's    industrial  products   (including   tape
products)  compete  with  those of  some  of  the  largest  fully
integrated  rubber  and plastic companies,  as  well  as  smaller
producers.   In  the floor covering field, ABI-Canada's  products
compete  with  those of other manufacturers of rubber  and  vinyl
floor tiles and with all other types of floor covering.

ABI   competes  with  other  companies  making  similar  products
principally   on  the  basis  of  price,  service   and   product
performance.  In the industrial products category, there  are  at
least 30 competitors, principal among them being Goodyear Canada,
Inc.,  Minnesota Mining & Manufacturing  Company,   Permacel  and
Shuford Mills, Inc.  In  floor  covering products,  ABI  competes  
with Armstrong World Industries, Inc.,  Domco Industries,   Ltd.,
Flextile  Ltd. and Mondo Rubber International, Inc.  as  well  as
with  other  manufacturers of alternate floor  covering  products
such  as carpeting, wood flooring and sheet vinyl flooring.   ABI
competes broadly in all markets for its products.

                               5
<PAGE>

The  market  for  Congoleum's  products  is  highly  competitive.
Resilient sheet vinyl and vinyl tile compete for both residential
and  commercial customers primarily with carpeting, hardwood  and
ceramic  tile.  In residential applications, both vinyl tile  and
sheet  vinyl  are used primarily in kitchens, bathrooms,  laundry
rooms  and  foyers  and,  to a lesser extent,  in  playrooms  and
basements.  Ceramic tile is used primarily in kitchens, bathrooms
and  foyers.   Both  hardwood flooring  and  carpeting  are  used
throughout  homes.   Commercial grade, resilient  vinyl  flooring
faces  substantial  competition  from  carpeting,  ceramic  tile,
rubber   tile,   hardwood  flooring  and  stone   in   commercial
applications.    Congoleum  believes,  based  upon   its   market
research,  that  purchase decisions are influenced  primarily  by
fashion  elements  such as design, color and  style,  durability,
ease  of maintenance, price and ease of installation.  Both vinyl
tile  and  sheet  vinyl  are  easy  to  replace  for  repair  and
redecoration and, in Congoleum's view, have advantages over other
floor  covering  products in terms of  both  price  and  ease  of
installation and maintenance.

Congoleum believes that it is the second largest manufacturer  of
resilient  vinyl  flooring products in the United  States,  after
Armstrong    World   Industries,   Inc.    Congoleum   encounters
competition from domestic and, to a much lesser extent,   foreign
manufacturers.    Certain   of   Congoleum's   competitors   have
substantially   greater  financial  and  other   resources   than
Congoleum.

K&M  competes with others on the basis of product pricing and the
effectiveness  of merchandising services offered.   In  assessing
the effectiveness of K&M products and services, customers tend to
focus  on  margin dollars realized from the sales of product  and
return on inventory investment needed to generate sales.  In  its
business  of  wholesaling  and  servicing  fashion  jewelry   and
accessory products to mass merchandising retailers, K&M  has  one
principal competitor, Accessory Associates Inc., offering similar
products and services.  A large number of smaller companies offer
limited products and/or services.

Research  and  Development.   ABI and  Congoleum's  research  and
- --------------------------
development  efforts concentrate on new product  development  and
expanding technical expertise in the manufacturing process.   ABI
also  concentrates on improving existing products while Congoleum
also  concentrates  on  trying  to increase  product  durability.
Expenditures for research and development were $5.5 million, $4.4
million  and $4.9 million on a consolidated basis for  the  years
ended December 31, 1996, 1995 and 1994, respectively.

                               6
<PAGE>

Key  Customers.   For  the  year ended  December  31,  1996,  two
- --------------
customers  of  Congoleum each accounted for  over  10%  of  ABI's
consolidated sales revenue.  These customers were its distributor
to  the  manufactured  housing market, LaSalle-Bristol,  and  its
distributor in the Southwest and on the West Coast, LD Brinkman &
Co.  K&M sales during 1996 include sales to large customers which
account  for  less than 10% of ABI's consolidated sales  revenue.
K&M's  top three customers in terms of net sales in 1996 together
account  for approximately 81% of K&M's aggregate net sales,  and
the  loss  of  any  such customer would have a  material  adverse
effect  on  K&M.  See Note 13 of Notes to Consolidated  Financial
Statements, submitted in response to Item 8 in a separate section
of this report.

Backlog.  The dollar amount of backlog of orders believed  to  be
- -------
firm  as  of  December   31, 1996 and 1995  was  $20,100,000  and
$18,500,000,  respectively.  It is anticipated that  all  of  the
backlog as of December 31, 1996 will be filled within the current
fiscal  year.  There are no seasonal or other significant aspects
of  the  backlog.  In the opinion of management, backlog  is  not
significant to the business of ABI.

Environmental   Compliance.   Because  of  the  nature   of   the
- --------------------------
operations conducted by the Company, the Company's facilities are
subject  to  a broad range of federal, state, local  and  foreign
legal  and  regulatory provisions relating  to  the  environment,
including  those regulating the discharge of materials  into  the
environment,  the  handling and disposal of solid  and  hazardous
substances  and  wastes  and  the  remediation  of  contamination
associated  with  releases  of hazardous  substances  at  Company
facilities  and off-site disposal locations.  ABI  believes  that
compliance  with the federal, state, local and foreign provisions
will  not  have  a material effect upon its capital expenditures,
earnings  and  competitive position.   See  Item  3  for  certain
additional  information regarding environmental matters  included
in the description of legal proceedings.

Employees.   As  of December 31, 1996, ABI employed approximately
- ---------
2,770  people.

      (d)   Financial  information  about  foreign  and  domestic
operations  and  export sales.  Financial information  concerning
foreign  and  domestic  operations is included in Item 8 in  Note
13  of  Notes  to the Consolidated Financial Statements.   Export
sales   from  the  United  States  were  $17,931,000   in   1996,
$18,057,000 in 1995 and $10,037,000 in 1994.

                               7
<PAGE>

ITEM 2.  PROPERTIES
- -------------------

At  December 31, 1996, ABI and Congoleum operated a total of nine
manufacturing   plants,  and  ABI  operated  a  jewelry   product
distribution warehouse, as follows:

<TABLE>
<CAPTION>
                                   Owned       Industry Segment
                                     or           For Which
Location         Square Feet       Leased      Properties Used
- --------         -----------       ------      ---------------
<S>              <C>              <C>        <C>
Trenton, NJ       1,050,000        Owned      Flooring products

Marcus Hook, PA   1,000,000        Owned      Flooring products

Trenton, NJ         282,000        Owned      Flooring products

Finksburg, MD       107,000        Owned      Flooring products

Sherbrooke,         330,000        Owned      Industrial and
Quebec                                        flooring products

Moorestown, NJ      225,000        Owned      Industrial products

Lowell, MA           58,000        Owned      Industrial products

Renaix, Belgium      36,000        Owned      Industrial products

Singapore            14,000        Leased     Industrial products

Providence, RI      103,000        Owned      Jewelry products

</TABLE>

ABI  knows  of  no  material defect in the  titles  to  any  such
properties  or material encumbrances thereon. ABI considers  that
all  of  its properties are in good condition and have been  well
maintained.

It   is  estimated  that  during  1996,   ABI's  plants  for  the
manufacture  of floor covering products operated at approximately
75%  of aggregate capacity and its plants for the manufacture  of
industrial  products operated at approximately 97%  of  aggregate
capacity.  All estimates of aggregate capacity have been made  on
the basis of a five-day, three-shift operation.


ITEM 3.   LEGAL PROCEEDINGS
- ---------------------------
ABI is a co-defendant with  other  manufacturers and distributors
of   asbestos-containing  products  in  approximately  sixty-five
lawsuits.    Under  certain  circumstances,  third  parties   are
contractually liable for up to the full amount of any liabilities
suffered  by ABI in connection with these actions.  ABI  believes
that  these  suits are without merit and that, in any event,  the
damages  sought  are substantially within the  coverages  of  its
applicable liability insurance policies.

                               8
<PAGE>

ABI  has  been  named as a Potentially Responsible Party  ("PRP")
within  the  meaning  of the federal Comprehensive  Environmental
Response  Compensation and Liability Act, as amended  ("CERCLA"),
as  to three sites in three separate states.  At one of the three
sites, the Ideal Tape Division is also named as a PRP.  Under  an
agreement, the Ideal Tape Division will share a percentage of the
costs  with the former owner of the Ideal Tape Division's assets.
At  another  of  these sites ABI, together with  20  other  PRPs,
recently  signed a consent decree and site remediation  agreement
(the  "Agreements")  with  respect to  remediation  at  the  ILCO
Superfund  site located in Leeds, Alabama (the "ILCO Site").   An
action  was commenced for approval of the consent decree  by  the
United  States  against the settling PRPs in  the  United  States
District Court for the Northern District of Alabama on January 2,
1997.    The  currently  estimated  aggregate  future   cost   of
remediation at the ILCO Site is $37.3 million.  Although ABI  has
agreed  to  an interim cost allocation under the site remediation
agreement  of about $1.5 million, based on current estimates  and
analyses,  ABI's  final share of the aggregate remediation  costs
(which  will  depend  upon  a number of  factors,  including  the
outcome of the negotiations regarding the final allocation) could
be as high as $2.4 million payable over a period of four to seven
years.    Under  an  agreement  between  ABI  and  The   Biltrite
Corporation  ("TBC"), TBC is liable for 37.5% of the  remediation
costs  incurred by ABI with respect to the ILCO Site.   Moreover,
ABI  has  asserted  a  claim  for a substantial  portion  of  the
allocation  share attributable to ABI against a third  party  who
the  Company  believes arranged for the shipment of  the  alleged
hazardous substances generated by ABI to the ILCO site.  ABI  and
the  other settling PRPs also have claims against PRPs  who  used
the  ILCO Site and have not settled.  In addition, because  of  a
recent Alabama Supreme Court decision which resolves in favor  of
policyholders   several  important  insurance   coverage   issues
regarding CERCLA liability, ABI has renewed its demand  that  its
insurance  carriers  provide  defense  and  indemnity  for  ABI's
liabilities   at   the  ILCO  Site.   ABI  also  is   potentially
responsible for response and remediation costs as to  two  state-
supervised sites.

At  these five sites, ABI's liability will be based upon disposal
of allegedly hazardous waste material from its current and former
plants.   Except as discussed above regarding the ILCO Site,  the
exact  amount  of  future  costs  to  ABI  resulting  from   such
liability, if any, is indeterminable due to such unknown  factors
as  the magnitude of clean-up costs, the timing and extent of the
remedial  actions  that may be required, determination  of  ABI's
liability  in  proportion to other responsible  parties  and  the
extent to which costs may be recoverable from insurance.

In   addition,  ABI  has  been  named  as  a  defendant  in   two
environmental lawsuits.  In one case, an action is pending in the
United  States  District Court for the District of  Massachusetts
captioned  Olin Corporation v. Fisons, plc, et al,  commenced  on
           --------------------------------------
May  26, 1993.  In 1964, ABI sold a former chemical manufacturing
facility.  There have been three other owners between ABI and the

                               9
<PAGE>

present  owner.   It has been alleged that ABI,  along  with  the
three   other  former  owners  (who  are  also  defendants),   is
responsible  for  a  portion of the site's soil  and  groundwater
response  and  remediation costs.  While  there  is  insufficient
information to determine what these costs will be or  the  extent
of  ABI's responsibility, if any, management believes that it has
legal and equitable defenses to this suit.  In another suit,  ABI
is  alleged to have sent hazardous waste to a municipal landfill.
In  order  to  avoid the cost of litigation, ABI has  offered  to
contribute  $172,620 as part of $2.8 million being raised  by  14
third-party defendants to reach a global settlement of the  case.
The past and future costs to clean up the site are expected to be
approximately $24 million.

ABI  is  involved in other routine legal proceedings relating  to
its  business  and operations.  ABI does not believe  that  these
proceedings will have a material adverse effect in the  aggregate
on ABI's results of operations or financial condition.

ABI's  subsidiary, Congoleum, is also involved in  the  following
legal  proceedings, as reported in Congoleum Corporation's Annual
Report  on  Form 10-K, as filed with the Commission on March  14,
1997:

As  of  December  31,  1996  Congoleum was  named  as  defendant,
together  in  most  cases  with  numerous  other  companies,   in
approximately 661 currently pending lawsuits (including  workers'
compensation  cases)  involving approximately  7,936  individuals
alleging  personal injury from exposure to asbestos or  asbestos-
containing products.  The plaintiffs in these cases, as  well  as
similar  cases in the past which have been settled or  dismissed,
allege   that  they  or  the  individuals  they  represent   have
contracted  asbestosis, pleural thickening, mesothelioma,  cancer
or  other lung disease as a result of exposure to asbestos in the
course  of  their  activities  as  plumbers,  carpenters,   floor
installers,  machinists,  or  in  other  capacities,  either   as
independent  contractors or as employees of  shipyards  or  other
industries  utilizing asbestos-containing products  (or,  in  the
workers'  compensation cases, as employees of  Congoleum  or  the
Tile Division) and that included among such products which caused
their diseases were sheet vinyl products provided by Congoleum or
resilient tile provided by the Tile  Division or both.  Congoleum
discontinued the manufacture of asbestos-containing  sheet  vinyl
products  in  1983,  and the Tile  Division ceased  manufacturing
asbestos-containing tile products in 1984.  In general, asbestos-
containing  products have not been found to pose  a  health  risk
unless  the  asbestos becomes airborne.  All of the  asbestos  in
asbestos-containing  sheet  vinyl  and  tile  products  sold   by
Congoleum  or  the Tile Division was fully bonded or encapsulated
during  the manufacturing process.  Congoleum has issued warnings
not  to  remove asbestos-containing flooring by sanding or  other
methods  that  allow  the  asbestos fibers  to  become  airborne.
Although  there  can be no assurance, Congoleum  believes,  based
upon  the  nature  of its asbestos-containing  products  and  its
experience with cases to date, that any potential liability  from
pending  personal injury claims relating to Congoleum's asbestos-

                              10 
<PAGE>

containing  resilient vinyl products will  not  have  a  material
adverse  effect in the aggregate on its results of operations  or
financial position.

Together  with a large number (in most cases, hundreds) of  other
companies,  Congoleum  is named as a PRP in  pending  proceedings
under CERCLA and similar state laws.  In four instances, although
not  named  as  a  PRP,  Congoleum has received  a  "Request  for
Information."  These pending proceedings currently relate to  ten
waste  disposal  sites  in  New Jersey,  Pennsylvania,  Maryland,
Connecticut  and  Delaware in which recovery from  generators  of
hazardous  substances is sought for the cost of cleaning  up  the
contaminated  waste disposal sites.  Although  there  can  be  no
assurances, Congoleum anticipates that these proceedings will  be
resolved over a period of years for amounts (including legal fees
and  other  defense  costs)  which Congoleum  believes  based  on
current  estimates  of  liability  and,  in  part,  on  insurance
coverage  agreements, will not have a material adverse effect  in
the aggregate on the Company's results of operations or financial
position.

On  July 15, 1994, Kentile Floors, Inc. ("Kentile"), a debtor-in-
possession pursuant to Chapter 11 of the United States Bankruptcy
Code, commenced an adversary proceeding against Congoleum in  the
Bankruptcy  Court  for the Southern District of  New  York.   The
complaint  asserts  that  Congoleum  tortiously  interfered  with
certain  of Kentile's contracts with its distributors when  those
distributors terminated their agreements with Kentile  to  become
distributors  of  Congoleum's floor tile.   Kentile  seeks  $15.0
million  in  damages  on  account of  the  alleged  interference.
Although  Congoleum's motion to have the proceeding dismissed  on
the pleadings was denied, Congoleum believes that Kentile's claim
is without merit and intends to vigorously contest the lawsuit.


ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
- -------------------------------------------------------------
Not applicable.

                              11
<PAGE>

PART II


ITEM 5.   MARKET FOR THE REGISTRANT'S COMMON STOCK AND
          RELATED SECURITY HOLDER MATTERS
______________________________________________________

The  registrant's  Common Stock is traded on the  American  Stock
Exchange  (ticker symbol ABL).  The approximate number of  record
holders of the Company's Common Stock at March 10, 1997 was 500.

High  and  low stock prices and dividends for the last two  years
were:

<TABLE>
<CAPTION>
                            Sales Price of Common Shares
                            ----------------------------
                               1996               1995
   Quarter                     ----               ----
    Ended                 High      Low      High      Low
  ---------               ----      ---      ----      ---
<S>                      <C>       <C>      <C>       <C>
 March 31                 22 5/8    18 7/8   35 1/4    27 1/4
 June  30                 21        18 1/2   29 7/8    22  3/4
 September 30             20 3/4    18 1/2   25 7/8    21 3/8
 December 31              23 1/8    19 7/8   24 1/8    18 7/8

<CAPTION>
                          Cash Dividends Per Common Share
                          -------------------------------
  Quarter
   Ended                      1996             1995
   -----                      ----             -----
<S>                          <C>              <C>
 March 31                     $ .10            $ .0625
 June 30                        .10              .0875
 September 30                   .10              .1000
 December 31                    .10              .1000
                              -----            -------
                              $ .40            $ .3500
                              =====            =======
</TABLE>
                              12
<PAGE>

ITEM 6.    SELECTED FINANCIAL DATA
- ----------------------------------

<TABLE>
<CAPTION>
                                   Year Ended December 31,
                                   -----------------------
                         1996       1995       1994       1993       1992
                         ----       ----       ----       ----       ----
                               (In thousands, except per share data)
<S>                    <C>        <C>        <C>        <C>        <C>
                                                                        
Net sales                $417,961   $404,473   $106,145   $103,851   $156,668   
                                                                                
Earnings before                                                                 
 other items               13,103     10,811      4,900      3,022      3,827   
                                                                                
Non-controlling                                                                 
 interests                 (6,804)    (4,706)                                  
                                                                                
Equity in earnings of                                                           
 joint venture                                    7,361      2,349              
                                                                                
                                                                                
   Net earnings             6,299      6,105     12,261      5,371      3,827
                                                                                
Total assets              324,966    303,487     82,804     71,697     96,297
                                                                             
Long-term debt            106,721    110,919      4,188      6,249     17,661
                                                                             
Number of shares used                                                        
 in computing primary                                                          
 earnings per share     3,728,860  3,791,476  3,769,134  3,738,844  3,643,984

Primary earnings per
 share                       1.69       1.61       3.25       1.44       1.05
                                                                             
Cash dividends per common                                                    
  share                       .40        .35     .14375       .075       .075

</TABLE>
1993  reflects  the  effect  of the formation  of  the  Congoleum  joint
venture.  1995 and 1996 reflect the consolidation of Congoleum and K&M.
See Note 4 of Notes to the Consolidated Financial Statements.

                              13
<PAGE>

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
         FINANCIAL CONDITION AND RESULTS OF OPERATIONS
_______________________________________________________

Results of Operations

American  Biltrite  Inc.  ("ABI")  1996  and  1995  revenues  and
earnings include those of Congoleum Corporation ("Congoleum") for
both  years and K&M Associates L.P. ("K&M") since April 1,  1995.
In  1994,  ABI's share of Congoleum's net earnings was  accounted
for  on  the  equity method.  In 1995, as a result of Congoleum's
initial public offering of its common stock, ABI's voting control
of  Congoleum increased to 57%, requiring ABI to consolidate  the
financial  statements  of Congoleum with those  of  ABI.   During
1995,  ABI's  ownership  in  K&M  increased  from  8%  to  70.5%,
requiring  ABI to consolidate the financial results of  K&M  with
those  of  ABI.  In 1996, ABI increased its ownership in  K&M  to
82.25%.  In  1994,  ABI only included in income amounts  received
from K&M as partnership distributions and interest on partnership
capital.

Below are the consolidated income statements of the Company.  For
comparative  purposes, presented below is 1994 pro  forma  income
statement  information reflecting the consolidation of  Congoleum
and K&M as though it had occurred January 1, 1994.  See Note 4 of
the audited financial statements.

<TABLE>
<CAPTION>
                                                    Pro forma
                                1996      1995         1994       1994
                                ----      ----         ----       ----
                                            (In millions)
<S>                            <C>       <C>          <C>        <C>
Net sales                       $ 418.0   $ 404.5      $ 409.3    $ 106.1
Interest and other income           4.2       4.8          3.2        1.5
                                -------   -------      -------    ------- 
                                  422.2     409.3        412.5      107.6
Costs and expenses:                                                       
 Cost of products sold            284.3     287.2        266.6       75.9
 Selling, general and                                                       
  administrative expenses         105.2      93.0         97.4       23.4
Interest                           10.7      10.4          9.2         .6
                                -------   -------      -------    -------
                                  400.2     390.6        373.2       99.9
                                -------   -------      -------    -------
Earnings before income taxes                                             
 and other items                   22.0      18.7         39.3        7.7
Provision for income taxes          8.9       7.9         15.3        2.8
Non-controlling interests          (6.8)     (4.7)       (11.0)             
Equity in earnings of                                                     
 joint venture                                                        7.4
                                -------   -------      -------    -------
Net earnings                    $   6.3   $   6.1      $  13.0    $  12.3
                                =======   =======      =======    =======
                                                                          
Earnings per common share       $  1.69   $  1.61      $  3.41    $  3.25
                                =======   =======      =======    =======

                              14
<PAGE>

Year Ended December 31, 1996 Compared to Year Ended December  31,
1995

Net  sales  for  the  year ended December 31,  1996  were  $418.0
million as compared to $404.5 million for the year ended December
31,  1995, an increase of $13.5 million or 3.3%.  Sales increases
were  reflected at ABI's Tape and Canadian divisions  due  to  an
improvement  in  the  economies in the areas  serviced  by  these
operations.  Sales increases at Congoleum were generated  due  to
new  customers,  increased demand from the  manufactured  housing
industry and a 2-3% price increase.  Partially offsetting this at
Congoleum  was a decline in purchases by a major retail  customer
currently operating under bankruptcy protection.  1996 K&M  sales
remained level with 1995, even though 1995 included only 9 months
of  K&M's  operations.  Direct sales at K&M were reduced  as  the
Company  focused  on the higher margin service sales,  and  sales
were adversely affected by a higher level of credits and returns.

The  slight  decrease in other revenues to $2.4 million  in  1996
from $3.0 million in 1995 is due to a small foreign exchange loss
in  1996  and  the  receipt  of  a small  pre-acquisition  profit
distribution from K&M in 1995.  Because ABI's foreign  operations
are limited and conducted in countries that historically have had
stable  currencies and low inflation, ABI believes  movements  of
foreign   currency  exchange  rates  in  the  future  would   not
significantly affect its results of operations.

Cost  of  products sold in 1996 decreased to 68.0% of  net  sales
from  71.0%  last year.  This improvement was generated  at  both
Congoleum and ABI's Canadian division where margins improved  due
to  lower  raw  material costs, increased sales and  pricing  and
improved  manufacturing  productivity.  Margin  improvement  also
occurred  at  K&M  due  to an increase in  service  sales  and  a
decrease in non-service sales.

Selling, general and administrative expenses increased in 1996 to
25.2%  of net sales compared to 23.0% in 1995.  At both  ABI  and
Congoleum,   higher  spending  on  marketing  and   new   product
development  programs  were  the  primary  reason  for   spending
increases.  At Congoleum, costs associated with establishing  new
distribution  in Canada increased costs.  At K&M,  field  service
and  warehouse  costs relating to the high level of  credits  and
allowances issued during the year, together with costs associated
with opening new service stores, were the principal cause of cost
increases in this area.

The  provision for income taxes declined to 40% of pretax  income
in 1996 from 42% in 1995 as a result of lower state taxes.

Net income for the year ended December 31, 1996 was $6.3 million,
up  slightly from net income of $6.1 million for 1995.   ABI  and
Congoleum were profitable in 1996, while K&M operations  continue
to reflect losses; however, at a lower rate than that experienced
in 1995.

                              15
<PAGE>

Year Ended December 31, 1995 Compared to Year Ended December  31,
1994

Net sales increased in 1995 to $404.5 million from $106.1 million
in  1994  due mainly to the 1995 inclusion of Congoleum sales  of
$263.1  million  and K&M sales of $34.7 million.  ABI-Canada  and
Tape Division 1995 sales are slightly ahead of 1994's levels and,
on  a pro forma basis, Congoleum sales are slightly lower in 1995
than  in  the  prior year due to weak retail demand, particularly
for higher priced residential products, and reduced purchases  by
a  major  customer.   Partially offsetting these  decreases  were
sales  of  new  products and increased sales to the  manufactured
housing segment.

Interest  income  increased to $1.8  million  in  1995  from  $.4
million  in 1994.  Interest income at Congoleum amounted to  $1.5
million in 1995.

Other revenue increased to $3.0 million in 1995 from $1.0 million
in  1994, primarily due to the inclusion in 1995 of Congoleum and
K&M.   The most significant item in other revenue is $1.1 million
royalty  income earned at Congoleum, which is comparable  to  the
amount of royalty income earned by Congoleum in 1994.

Cost of products sold in 1995 was 71.0% of net sales and compares
favorably  with  71.5% in 1994.  Historically, gross  margins  at
Congoleum and K&M are higher than those for the rest of  ABI  and
did influence the improvement in gross margins for 1995.  In 1995
at  Congoleum, costs were higher than 1994 due to sharply  higher
raw  material costs.  At K&M in 1995, costs were also higher than
1994 due to product mix changes.

Selling,  general and administrative expenses increased to  23.0%
of  net  sales in 1995 from 22.1% in 1994.  The reason  for  this
increase  is  the impact of expenses at K&M where these  expenses
historically  have been over 35% of net sales due to  the  retail
nature  of  their business.  Excluding K&M from the  calculation,
these percentages would be lower than last year.  At both ABI and
Congoleum, this expense on a pro forma basis is lower  in  actual
dollars due to management control of operating expenses in  light
of  lower  profitability  in  1995.   At  Congoleum,  this  lower
spending level more than offset a $2.5 million charge to bad debt
expense related to the bankruptcy filing of a major retailer.

The  effective tax rate in 1995 was 42% compared to 36% in  1994.
The primary reasons for the increase in the effective tax rate in
1995 are the consolidation of Congoleum, whose effective tax rate
is   41%,   and  the  effect  of  providing  deferred  taxes   on
undistributed domestic earnings.

Pretax  earnings for 1995 of $18.7 million are higher than 1994's
pretax earnings of $7.7 million because of the inclusion in  1995

                              16
<PAGE>

of  Congoleum  and  K&M earnings/loss on  this  line.   In  1994,
Congoleum  was accounted for on the equity in earnings  of  joint
venture  line.  On a pro forma basis, combining the net  earnings
effect  between  years, the contribution to  earnings  from  ABI,
Congoleum and K&M were  lower  than  1994  due  to  a combination  
of factors which include a weak economy, raw material  inflation,  
competitive  pricing  and  a  sluggish  retail environment.  ABI-
Canada  did  not contribute to earnings in  1995 and K&M posted a 
loss.

The  effects of movement in foreign currency exchange rates  were
not significant during 1995.

Liquidity and Capital Resources

At   December  31, 1996, consolidated working capital  was  $86.7
million,  the ratio of current assets to current liabilities  was
2.0  to  1,  and  the  debt  to  equity  ratio  was  1.89  to  1.
Influencing  the  debt  to  equity  ratio  is  $87.8  million  of
Congoleum  debt which has no recourse to ABI.  Net cash  provided
by  operations  during 1996 was $29.0 million,  generated  mainly
from  net  earnings and depreciation.  Capital  expenditures  for
1997  are  estimated to be approximately $24  million.   At  ABI,
capital  expenditures cover normal replacement of  machinery  and
equipment  and process improvement purposes.  At Congoleum,  they
are  proceeding  with  a major program to modernize  and  improve
their  plant  and  equipment.   Because  of  these  programs   at
Congoleum, capital expenditures are expected to continue at  this
level  for  the  next  two  to  three  years.   Depreciation  and
amortization expense is forecast at $15.5 million.

ABI  has  recorded what it believes are adequate  provisions  for
environmental   remediation   and  product-related   liabilities,
including  provisions  for testing for potential  remediation  of
conditions  at  its  own  facilities.   While  ABI  believes  its
estimate  of the future amount of these liabilities is reasonable
and  that  they will be paid over a period of five to ten  years,
the  timing  and amount of such payments may differ significantly
from ABI's assumptions.  Although the effect of future government
regulation could have a significant effect on ABI's costs, ABI is
not  aware  of  any pending legislation which could significantly
affect  the  liabilities ABI has established for  these  matters.
There  can  be  no  assurances  that  the  costs  of  any  future
government regulations could be passed along to its customers.

Certain legal and administrative claims are pending or have  been
asserted  against  ABI, which are considered  incidental  to  its
business.   Among these claims, ABI is a named party  in  several
actions associated with waste disposal sites and asbestos-related
claims.  These actions include possible obligations to remove  or
mitigate  the  effects on the environment of wastes deposited  at
various  sites, including Superfund sites.  The exact  amount  of
such  future  costs to ABI is indeterminable due to such  unknown
factors as the magnitude of clean-up costs, the timing and extent

                              17
<PAGE>

of the remedial actions that  may be required, the  determination 
of ABI's liability in proportion to other potentially responsible  
parties and  the extent to  which  costs  may be recoverable from 
insurance.   ABI  has  recorded  provisions  in   its   financial 
statements for  the estimated  probable  loss associated with all 
known  environmental  and  asbestos-related  contingencies.   The  
contingencies  also  include  claims  for  personal injury and/or 
property damage.

ABI   records  a  liability  for  environmental  remediation  and
asbestos-related  claim costs when a clean-up  program  or  claim
payment   becomes  probable  and  the  costs  can  be  reasonably
estimated.    As   assessments  and  clean-ups  progress,   these
liabilities  are adjusted based upon progress in determining  the
timing  and extent of remedial actions and the related costs  and
damages.   The extent and amounts of the liabilities  can  change
substantially  due  to factors such as the nature  or  extent  of
contamination, changes in remedial requirements and technological
improvements.   Estimated insurance recoveries related  to  these
liabilities are reflected in other noncurrent assets.

ABI  has  recorded  its estimate of losses  associated  with  the
foregoing claims; however, the ultimate outcome of these  matters
cannot presently be determined and could possibly be material  to
the  results  of  operations  or  cash  flows  for  a  particular
quarterly or annual reporting period.

Cash requirements for capital expenditures, working capital, debt
service, equity investments in K&M and the current authorizations
of  $4.7 million to repurchase ABI common stock, $5.0 million  to
repurchase  Congoleum common stock and $7.7 million to repurchase
Congoleum  senior  notes,  are  expected  to  be  financed   from
operating  activities  and borrowings  under  existing  lines  of
credit  which at ABI are presently $34.0 million and at Congoleum
are $30.0 million.

                              18
<PAGE>

ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
- -----------------------------------------------------

The response to this item is  submitted in a separate section  of
this report.


ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
- ----------------------------------------------------------
          ACCOUNTING AND FINANCIAL DISCLOSURES
          ------------------------------------

Not applicable.



PART III

Information  in  response  to  Items  10,  11,  12  and   13   is
incorporated  by  reference to ABI's definitive  Proxy  materials
relating  to its Annual Meeting of Stockholders to be  held   May
12,  1997,  to   be filed pursuant to Regulation 14A   under  the
Securities Exchange Act of 1934, as amended.

                              19
<PAGE>

PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON
          FORM 8-K
- ----------------------------------------------------------------
(a)  (1)  and  (2)  The response to this portion of Item 14 is
submitted as a separate section of this report.

      (3)  Listing of Exhibits

      Exhibit No.                 Description
      -----------                 -----------
      3.1    (1)                  Restated Certificate of Incor-
                                  poration

      3.2    (5) IV               By-Laws, amended and restated
                                  as of March 13, 1991

      10(3)  I,   V               1985 Stock Option Plan
                                  ("the 1985 Plan")

      10(4)  II,  V               Form of Agreement pursuant to
                                  the 1985 Plan providing for
                                  ISO's

      10(5)  III, V               Form of Agreement pursuant to
                                  the 1985 Plan providing for
                                  NQSO's

      10(6)  VI                   Joint Venture Agreement dated
                                  as of December 16, 1992 by and
                                  among American Biltrite Inc.,
                                  Resilient Holdings Incorporated,
                                  Congoleum Corporation, Hillside
                                  Industries Incorporated  and
                                  Hillside Capital Corporation

      10(7)  VII                  Closing Agreement dated as of
                                  March 11, 1993 by and among
                                  American Biltrite Inc.,
                                  Resilient Holdings Incorporated,
                                  Congoleum Corporation, Hillside
                                  Industries Incorporated  and
                                  Hillside Capital Corporation

      10(8)  VIII                 1993 Stock Award and Incentive
                                  Plan

      10(9)  XI                   K&M Associates L.P. Amended and
                                  Restated Agreement of Limited
                                  Partnership

      10(10) IX                   Purchase Agreement dated as of
                                  March 31, 1995 by and among
                                  Ocean State and certain limited
                                  partners of K&M (filed herewith)

                              20
<PAGE>

      10(11) IX                   Agreement and Plan of Merger
                                  dated as of April 1, 1995 by and
                                  among the Company, Jewelco
                                  Acquisition Co., Inc., AIMPAR,
                                  Inc., Arthur I. Maier, Bruce
                                  Maier and Edythe J. Wagner
                                  (filed herewith)

      10(12) IX                   Option Agreement dated as of
                                  April 1, 1995 by and among Ocean
                                  State and certain limited
                                  partners of K&M (filed herewith)

      10(13) IX                   Agreement and Plan of Merger
                                  dated as of May 3, 1995 by and
                                  among the Company, Zirconia
                                  Acquisition Co., Inc., Wilbur A.
                                  Cowett Incorporated and Wilbur A.
                                  Cowett (filed herewith)

      10(14)                      Split-Dollar Agreement dated as
                                  of December 20, 1996 by and
                                  between American Biltrite Inc.
                                  and Michael J. Glazerman, Trustee
                                  of the Marcus Family Insurance
                                  Trust u/t/d March 1, 1990

      10(15)                      Split-Dollar Agreement dated as
                                  of December 20, 1996 by and
                                  between American Biltrite Inc.
                                  and the Marcus Family 1990
                                  Insurance Trust

      10(16)                      Split-Dollar Agreement dated as
                                  of December 20, 1996 by and
                                  between American Biltrite Inc.
                                  and the Marcus Family 1996
                                  Irrevocable Insurance Trust Dated
                                  October 28, 1996

      10(17)                      Split-Dollar Agreement dated as
                                  of December 20, 1996 by and
                                  between American Biltrite Inc.
                                  and The Richard G. Marcus
                                  Irrevocable Insurance Trust of
                                  1990 Dated June 1, 1990

      10(18)                      Split-Dollar Agreement dated as
                                  of December 20, 1996 by and
                                  between American Biltrite Inc.
                                  and the Roger S. Marcus
                                  Irrevocable Insurance Trust Dated
                                  Nov. 29, 1996, Richard G. Marcus,
                                  Trustee

                              21
<PAGE>


      10(19)                      Split-Dollar Agreement dated as
                                  of December 20, 1996 by and
                                  between American Biltrite Inc.
                                  and the Roger S. Marcus
                                  Irrevocable Insurance Trust Dated
                                  Nov. 29, 1996

      10(20)                      Split-Dollar Agreement dated as
                                  of January 9, 1997 by and between
                                  American Biltrite Inc. and Joseph
                                  D. Burns

      10(21)                      Description of Supplemental
                                  Retirement Benefits for
                                  Gilbert K. Gailius

      11                          Statement Re:  Computation of
                                  Per Share Earnings

      13                          Annual Report to Stockholders for
                                  the year ended December 31, 1996
                                  (which is not deemed to be "filed"
                                  except to the extent that portions
                                  thereof are expressly incorporated
                                  by reference in this Annual Report
                                  on Form 10-K)

      21                          Subsidiaries of the Registrant
                                  (including each subsidiary's
                                  jurisdiction of incorporation
                                  and the name under which each
                                  subsidiary does business)

      23(1)                       Consent of Ernst & Young LLP,
                                  Independent Auditors

      23(2)                       Consent of Coopers & Lybrand, L.L.P.
                                  Independent Accountants

      99(1)  X                    Consolidated Financial Statements and
                                  schedule of Congoleum Corporation 
                                  for the year ended December 31, 1994

                              22
<PAGE>
          ________________
          I   Incorporated by reference to exhibit 10(2) to the
              Company's Annual Report on Form 10-K for the year
              ended December 31, 1986. (1-4773)

         II   Incorporated by reference to exhibit 10(3) to the
              Company's Annual Report on Form 10-K for the year
              ended December 31, 1986. (1-4773)

        III   Incorporated by reference to exhibit 10(4) to the
              Company's Annual Report on Form 10-K for the year
              ended December 31, 1986. (1-4773)

         IV   Incorporated by reference to the exhibits to the
              Company's Annual Report on Form 10-K for the year
              ended December 31, 1991.

          V   Compensatory plans required to be filed as exhibits
              pursuant to Item 14(c) of Form 10-K.

         VI   Incorporated by reference to the exhibits filed with
              the Company's Current Report on Form 8-K filed
              December 21, 1992.

        VII   Incorporated by  reference to the exhibits filed with
              the Company's Current Report on Form 8-K filed
              March 25, 1993.

       VIII   Incorporated by reference to the exhibits to the
              Company's Annual Report on Form 10-K for the year
              ended December 31, 1993.

         IX   Incorporated by reference to the exhibits to the
              Company's Current Report on Form 8-K as amended
              by the Form 8-K/A filed respectively on May 17, 1995
              and July 17, 1995.

          X   Incorporated by reference to Item 14 of the Company's
              Annual Report on Form 10-K for the year ended
              December 31, 1994.

         XI   Incorporated by reference to Item 14 of the Company's
              Annual Report on Form 10-K for the year ended
              December 31, 1995


(b)  Reports on Form 8-K.  None.

(c)  Exhibits - the response to this portion of Item 14 is
     submitted as a separate section of this report.

(d)  Financial Statement Schedules - the response to this portion of
     Item 14 is submitted as a separate section of this report.

                              23
<PAGE>

                   ANNUAL REPORT ON FORM 10-K

          Item 8, Item 14 (a) (1) and (2), (c) and (d)

 List of Financial Statements and Financial Statement Schedules

            Financial Statements and Supplementary Data

                  Financial Statement Schedules

                  Year Ended December 31, 1996



                     AMERICAN BILTRITE INC.

                 Wellesley Hills, Massachusetts

                              24
<PAGE>

FORM 10-K -- ITEM 14 (a) (1) and (2)

American Biltrite Inc. and Subsidiaries

List of Financial Statements and Financial Statement Schedules


The following consolidated financial statements of American
Biltrite Inc. and subsidiaries are included in Item 8:

     Report of Independent Auditors

     Consolidated balance sheets - December 31, 1996 and 1995

     Consolidated statements of earnings -
     Years ended December 31, 1996, 1995 and 1994

     Consolidated statements of stockholders' equity -
     Years ended December 31, 1996, 1995 and 1994

     Consolidated statements of cash flows -
     Years ended December 31, 1996, 1995 and 1994

     Notes to consolidated financial statements


The following financial statement schedules of American Biltrite
Inc. and subsidiaries are included in Item 14 (d):


Schedule II   -  Valuation and qualifying accounts


The  Consolidated  Financial  Statements of Congoleum Corporation
for  the  year  ended  December  31, 1994   are  incorporated  by 
reference  to  Item  14 of Part IV of ABI's Annual Report on Form 
10-K for the year ended December 31,  1994, filed as Exhibit 99(1) 
hereto.

All other schedules for which provision is made in the applicable
accounting  regulations of the Securities and Exchange Commission
are   not  required  under  the  related  instructions   or   are
inapplicable and therefore have been omitted.

                              25

      Report of Ernst & Young LLP, Independent Auditors


Board of Directors and Stockholders
American Biltrite Inc.


We have audited the accompanying consolidated balance sheets
of American Biltrite Inc. and subsidiaries (the Company)  as 
of December 31, 1996 and 1995, and the related  consolidated 
statements of earnings, stockholders' equity, and cash flows 
for each of the three years in the period ended December 31, 
1996.  Our  audits  also  included  the  financial statement 
schedule listed in the Index at Item 14(a). These  financial 
statements  and  schedule  are  the  responsibility  of  the  
Company's  management.  Our  responsibility is to express an  
opinion  on  these  financial statements  and schedule based  
on  our audits.  The 1994 financial statements of  Congoleum
Corporation (a corporation in which the Company  has  a  44%
interest)  have been audited by other auditors whose  report
has been furnished to us; insofar as our opinion on the 1994
consolidated  financial statements relates to data  included
for  Congoleum  Corporation, it is  based  solely  on  their
report.

We   conducted  our  audits  in  accordance  with  generally
accepted  auditing standards.  Those standards require  that
we plan and perform the audit to obtain reasonable assurance
about  whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis,
evidence  supporting  the amounts  and  disclosures  in  the
financial statements.  An audit also includes assessing  the
accounting principles used and significant estimates made by
management,  as  well  as evaluating the  overall  financial
statement presentation.  We believe that our audits and  the
report of other auditors provide a reasonable basis for  our
opinion.

In  our  opinion,  based on our audits and,  for  1994,  the
report  of other auditors, the financial statements referred
to  above  present  fairly, in all  material  respects,  the
consolidated  financial position of American  Biltrite  Inc.
and  subsidiaries  at December 31, 1996 and  1995,  and  the
consolidated  results  of their operations  and  their  cash
flows  for  each  of  the three years in  the  period  ended
December  31,  1996,  in conformity with generally  accepted
accounting  principles.  Also, in our opinion,  the  related 
financial statement schedule, when considered in relation to
the basic  financial  statements  taken as a whole, presents 
fairly in all material  respects the  information  set forth
therin.

/s/ Ernst & Young LLP
- ---------------------
Boston, Massachusetts
March 4, 1997

                              26
<PAGE>

                  REPORT OF INDEPENDENT ACCOUNTANTS  


To the Board of Directors and Shareholders
Congoleum Corporation

We  have audited the  balance sheet of Congoleum Corporation
as  of  December 31,  1994  and  the  related  statements of
operations,  changes  in stockholders' equity and cash flows
for the  year  then ended  December 31, 1994.   We have also
audited the financial statement schedule listed in the Index
as Item 14(a) of the  Congoleum Corporation 10K for the year
ended  December 31,  1994.   These  financial statements and
financial  statement  schedule are the responsibility of the
Company's management.   Our  responsibility is to express an
opinion on these financial statements based on our audit.

We conducted our audit in accordance with generally accepted
auditing  standards.  Those  standards  require that we plan
and  perform  the audit to obtain reasonable assurance about
whether  the  financial  statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis,
evidence  supporting  the  amounts  and  disclosures  in the 
financial statements.   An audit also includes assessing the
accounting principles used and significant estimates made by
management,  as  well  as  evaluating  the overall financial 
statement  presentation.  We believe that our audit provides
a reasonable basis for our opinion.

In our opinion,  the financial  statements referred to above 
present  fairly,  in  all  material  respects, the financial
position of  Congoleum  Corporation as of December 31, 1994,
and  the  results  of  its operations and its cash flows for 
the  year  ended  December  31,  1994,  in  conformity  with 
generally  accepted  accounting principles.  In addition, in
our  opinion,  the  financial statement schedule referred to
above,  when  considered  in relation to the basic financial 
statements taken as a whole, presents fairly in all material
respects, the information required to be included therein.



/s/Coopers & Lybrand L.L.P.
- ---------------------------
2400 Eleven Penn Center
Philadelphia, Pennsylvania
February 24, 1995

                              27
<PAGE>


</TABLE>
<TABLE>
           American Biltrite Inc. and Subsidiaries
                              
         Consolidated Balance Sheets (Notes 1 and 4)
                  (In thousands of dollars)
                              
<CAPTION>                              
                                                       December 31
                                                    1996          1995
                                                  -----------------------
<S>                                              <C>           <C>       
Assets                                                                 
Current assets:                                                           
 Cash and cash equivalents                        $ 33,658      $ 39,297
 Short-term investments                             17,500              
 Accounts and notes receivable, less allowances                        
  of $4,935 in 1996 and $6,477 in 1995 for                               
  doubtful accounts and discounts                   34,849        30,708
 Inventories                                        81,058        82,853
 Prepaid expenses and other current assets           8,660        11,268
                                                 -----------------------
Total current assets                               175,725       164,126
                                                                      
Other assets:                                                        
 Goodwill, net                                      24,510        23,579
 Deferred income taxes                               3,068         2,873
 Other assets                                        9,779         8,614
                                                 -----------------------
                                                    37,357        35,066
                                                                      
Property, plant and equipment, net                 111,884       104,295
                                                 -----------------------    
Total assets                                      $324,966      $303,487
                                                 =======================
</TABLE>                                             
                              28       
<PAGE>
                       
<TABLE>   
<CAPTION>        
                                                      December 31           
                                                   1996          1995      
                                                 -----------------------
<S>                                             <C>           <C>      
Liabilities and stockholders' equity       
Current liabilities:                       
 Notes payable to banks                           $ 10,250              
 Accounts payable                                   27,745      $ 29,094
 Accrued expenses                                   49,856        44,819
 Current portion of long-term debt                   1,156         3,207
                                                 -----------------------
Total current liabilities                           89,007        77,120
                                                                         
Long-term debt, less current portion               105,565       107,712
Other liabilities                                   49,735        48,180
Non-controlling interests                           18,898        12,679
                                                                           
Stockholders' equity                                                     
 Common stock, without par value--authorized                             
 15,000,000 shares, issued 4,607,902 shares         19,469        19,469  
 Retained earnings                                  56,920        52,096
 Equity adjustment from foreign currency                                 
  translation                                       (1,921)       (2,334)
 Minimum pension liability                            (877)         (445)
                                                 -----------------------
                                                    73,591        68,786
Less cost of shares of common stock in                                    
 treasury (977,854 shares in 1996 and                                   
  937,966 shares in 1995)                           11,830        10,990
                                                 -----------------------
Total stockholders' equity                          61,761        57,796
                                                 -----------------------  
Total liabilities and stockholders' equity        $324,966      $303,487    
                                                 =======================
</TABLE>
[FN]
See accompanying notes.
                              29
<PAGE>

<TABLE>
           American Biltrite Inc. and Subsidiaries
                              
     Consolidated Statements of Earnings (Notes 1 and 4)
      (In thousands of dollars, except per share data)
                              
<CAPTION>                              
                                        Year ended December 31
                                    1996         1995         1994
                                 ------------------------------------- 
<S>                              <C>           <C>          <C>        
Revenues:                                                               
 Net sales                         $417,961      $404,473     $106,145
 Interest                             1,807         1,765          416
 Other                                2,422         3,026        1,039
                                 -------------------------------------
                                    422,190       409,264      107,600
Costs and expenses:                                                    
 Cost of products sold              284,305       287,177       75,870
 Selling, general and                                                  
  administrative expenses           105,164        92,965       23,410
 Interest                            10,747        10,402          606
                                 -------------------------------------
                                    400,216       390,544       99,886
                                 -------------------------------------
Earnings before income taxes                                           
 and other items                     21,974        18,720        7,714
                                                                         
Provision for income taxes            8,871         7,909        2,814
                                 -------------------------------------
                                     13,103        10,811        4,900
Non-controlling interests            (6,804)       (4,706)            
Equity in earnings of joint                                           
 venture                                                         7,361
                                 -------------------------------------     
Net earnings                       $  6,299      $  6,105     $ 12,261
                                 =====================================    
Earnings per common share:                                             
                                                                        
Primary                            $   1.69      $   1.61     $   3.25
                                 ===================================== 
                                                                      
Fully diluted                      $   1.68      $   1.61     $   3.24
                                 =====================================
</TABLE>
[FN]
See accompanying notes.
                              30
<PAGE>

<TABLE>
           American Biltrite Inc. and Subsidiaries
                              
       Consolidated Statements of Stockholders' Equity
                  (In thousands of dollars)
                              
<CAPTION>                              
                                                    Foreign                
                                                    Currency      Minimum      
                               Common   Retained   Translation    Pension    Treasury
                               Stock    Earnings    Adjustment   Liability     Stock
                               ------------------------------------------------------                                      
<S>                            <C>       <C>        <C>           <C>        <C>                         
Balance at January 1, 1994      $18,997   $38,843    $(1,724)                 $12,160
 Net earnings                              12,261                                    
 Dividends declared ($.14375                                                         
  per share)                                 (512)                                    
 Effects of Congoleum capital                                                        
  transactions                               (948)                                     
 Foreign currency translation                                                        
  adjustment                                            (713)                        
 Exercise of stock options                                                        (79)
 Purchase of treasury stock                                                         2
                               ------------------------------------------------------
Balance at December 31, 1994     18,997    49,644     (2,437)                  12,083
 Net earnings                               6,105                                                               
 Dividends declared ($.35 per                                                        
  share)                                   (1,276)                                   
 Effects of Congoleum capital                                                        
  transactions                             (2,377)                                   
 Foreign currency translation                                                       
  adjustment                                             103                           
 Exercise of stock options                                                       (512)     
 Tax benefits associated with                                                         
  the exercise of stock                                                               
  options                           472                                                
 Purchase of treasury stock                                                     1,593
 Issuance of treasury stock                                                          
  in connection with K&M                                                              
  transactions                                                                 (2,174) 
 Minimum pension liability                                                                     
  adjustment, net of tax                                                                    
  benefit                                                          $(445)                    
                               ------------------------------------------------------                     
Balance at December 31, 1995     19,469    52,096     (2,334)       (445)      10,990
Net earnings                                6,299                                                              
Dividends declared ($.40 per                                                         
share)                                     (1,458)                                   
Effects of Congoleum capital                                                         
transactions                                  (17)                                   
Foreign currency translation                                                         
adjustment                                               413                          
Exercise of stock options                                                         (39)      
Purchase of treasury stock                                                        879       
Minimum pension liability                                                                                 
adjustment, net of tax                                                               
benefit                                                             (432)             
                               ------------------------------------------------------           
Balance at December 31, 1996    $19,469   $56,920    $(1,921)      $(877)     $11,830
                               ======================================================                                         
</TABLE>
[FN]
See accompanying notes.
                              31
<PAGE>

<TABLE>
           American Biltrite Inc. and Subsidiaries
                              
    Consolidated Statements of Cash Flows (Notes 1 and 4)
                  (In thousands of dollars)
                              
<CAPTION>                              
                                                  Year ended December 31
                                               1996        1995        1994
                                            ----------------------------------    
<S>                                         <C>         <C>         <C>      
Operating activities                                                         
Net earnings                                  $ 6,299     $ 6,105     $12,261
Adjustments to reconcile net income     
 to net cash provided by operating     
 activities:        
  Depreciation and amortization                13,874      12,104       2,715
  Provision for doubtful accounts                 750       2,522         189
  Equity in earnings of joint venture                                  (7,361)
  Deferred income taxes                         1,934       2,393         298
  Accounts and notes receivable                (5,062)      2,685         (43)
  Inventories                                   1,495      (5,355)     (3,597)
  Prepaid expenses and other current assets     1,733        (718)       (155)
  Accounts payable and accrued expenses         2,315      (7,007)      3,561
  Non-controlling interests                     6,804       4,706            
  Other                                        (1,165)     (1,631)       (270)
                                            ----------------------------------
Net cash provided by operating activities      28,977      15,804       7,598
                          
Investing activities            
Purchases of short-term investments           (45,000)    (22,005)     (8,190)
Proceeds from sales of short-term    
 investments                                   27,500      50,300       5,895 
Investments in property, plant and    
 equipment                                    (19,869)    (14,121)     (8,599)
Business acquisitions, net of cash  
 acquired                                      (1,680)     (5,274)           
Redemption of preferred stock by equity  
 investee                                                               5,000
Other                                                                     692
                                            ----------------------------------
Net cash provided (used) by investing    
 activities                                   (39,049)      8,900      (5,202)
             
Financing activities     
Long-term borrowings                           15,000                        
Payments on long-term debt                    (19,457)     (3,436)     (2,072)
Short-term borrowings                          10,250      12,000             
Payments on short-term borrowings                                      (1,000)
Payment of loans from affiliates                           (5,792)            
Net proceeds from Congoleum equity offering                56,219             
Repurchase of Congoleum class B shares                    (60,450)            
Other                                          (2,298)     (2,971)       (435)
                                            ----------------------------------
Net cash provided (used) by financing  
 activities                                     3,495      (4,430)     (3,507)
                 
Effect of foreign exchange rate changes   
 on cash                                          938        (678)       (534)
                                            ----------------------------------  
Increase (decrease) in cash and cash  
 equivalents                                   (5,639)     19,596      (1,645)
Cash and cash equivalents at beginning 
 of year (including Congoleum Corporation        
 in 1996 and 1995)                             39,297      19,701       6,528
                                            ----------------------------------                                                   
Cash and cash equivalents at end of year      $33,658     $39,297     $ 4,883
                                            ==================================
</TABLE>
[FN]
See accompanying notes.
                              32
<PAGE>

           American Biltrite Inc. and Subsidiaries
          Notes to Consolidated Financial Statements
                       December 31, 1996                             


1.  Significant Accounting Policies

Principles of Consolidation

The  consolidated financial statements include the  accounts
of  American Biltrite Inc. and its wholly-owned subsidiaries
(referred to as ABI) as well as entities over which  it  has
voting  control.  As described in Note 4, ABI in 1995 gained
voting  control  over Congoleum Corporation (Congoleum)  and
K&M  Associates L.P. (K&M).  (ABI, Congoleum,  and  K&M  are
collectively referred to as the Company.)  Until  1995,  the
Company's  investments in Congoleum and K&M  were  accounted
for  under  the equity method and cost method, respectively.
Intercompany    accounts    and   transactions,    including
transactions  with  associated  companies  which  result  in
intercompany profit, are eliminated.

Use of Estimates

The  preparation of financial statements in conformity  with
generally accepted accounting principles requires management
to  make  estimates and assumptions that affect the reported
amounts   of  assets  and  liabilities  and  disclosure   of
contingent   liabilities  at  the  date  of  the   financial
statements and the reported amounts of revenues and expenses
during  the  reporting period.  Actual results could  differ
from those estimates.

Cash Equivalents

Cash  equivalents  represent highly-liquid debt  instruments
with  maturities  of three months or less  at  the  date  of
purchase.    The   carrying  value   of   cash   equivalents
approximates fair value.

Short-Term Investments

Investments  in  A1/P1  commercial  paper  with  a  maturity
greater than three months, but less than six months, at  the
time   of   purchase   are  considered  to   be   short-term
investments.   The  carrying amount of the commercial  paper
approximates fair value due to its short maturity.

                              33           
<PAGE>

           American Biltrite Inc. and Subsidiaries
          Notes to Consolidated Financial Statements
                       December 31, 1996

1.  Significant Accounting Policies (continued)

Inventories

Inventories are stated at the lower of cost or market.  Cost
is  determined by the last-in, first-out (LIFO)  method  for
most of the Company's domestic inventories and the first-in,
first-out   (FIFO)   method  for   the   Company's   foreign
inventories.

Property, Plant and Equipment

These   assets   are  stated  at  cost.   Expenditures   for
maintenance,  repairs and renewals are charged  to  expense;
major improvements are capitalized.  Depreciation, which  is
determined using the straight-line method, is provided  over
the estimated useful lives (30 to 40 years for buildings and
building   improvements,  10  to  15  years  for  production
equipment  and heavy duty vehicles, and 3 to  10  years  for
light duty vehicles and office furnishings and equipment).

Debt Issue Costs

Costs  incurred in connection with the issuance of long-term
debt have been capitalized and are being amortized over  the
life  of  the  related debt agreements. Such costs,  net  of
accumulated   amortization,  amounted  to   $2,359,000   and
$3,014,000 at December 31, 1996 and 1995, respectively,  and
are included in other noncurrent assets.

Goodwill

The  excess  of  purchase  cost  over  the fair value of the  
net  assets  acquired  (goodwill)  established  by Congoleum
is  being amortized on a straight-line basis over 40  years.
Goodwill associated with the K & M transactions (see Note 4)
is  being  amortized over 20 years.  At each  balance  sheet
date,  the  Company  evaluates  the  recoverability  of  its
goodwill  using  certain  financial  indicators,   such   as
historical  and  future  ability  to  generate  income  from
operations.  Accumulated amortization amounted to $5,394,000
and $4,376,000 at December 31, 1996 and 1995, respectively

                              34
<PAGE>  

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

1.  Significant Accounting Policies (continued)

Impairment of Long-Lived Assets

In  the  event  that  facts and circumstances  indicate  the
Company's   assets  may  be  impaired,  an   evaluation   of
recoverability  would be performed.   If  an  evaluation  is
required,  the  estimated  future  undiscounted  cash  flows
associated  with the asset would be compared to the  asset's
carrying amount to determine if a write-down to fair  market
value is required.

Revenue Recognition

The   Company  records  revenue,  net  of  a  provision  for
estimated returns and allowances, upon shipment.

Income Taxes

The  Company  provides for income taxes based upon  earnings
reported  for  financial statement purposes.   Deferred  tax
assets  and  liabilities are determined based  on  temporary
differences between the financial reporting and tax bases of
assets and liabilities.

Stock-Based Compensation

Effective January 1, 1996, the Company adopted Statement  of
Financial  Accounting Standards ("SFAS") No. 123, Accounting
for  Stock-Based  Compensation.  SFAS No. 123  requires  the
recognition  of, or disclosure of, compensation expense  for
grants  of stock options or other equity instruments  issued
to employees based on their fair value at the date of grant.
As  permitted  by  SFAS  No. 123, the  Company  elected  the
disclosure   requirements   instead   of   recognition    of
compensation  expense and therefore will continue  to  apply
existing accounting rules.

Research and Development Costs

Expenditures relating to the development of new products are
charged   to   operations  as  incurred  and   amounted   to
$5,513,000,  $4,441,000 and $1,425,000 for the  years  ended
December 31, 1996, 1995 and 1994, respectively.

                              35
<PAGE>

          American Biltrite Inc. and Subsidiaries          
         Notes to Consolidated Financial Statements
                       December 31, 1996

1.  Significant Accounting Policies (continued)

Foreign Currency Translation

All  balance  sheet  accounts of  foreign  subsidiaries  are
translated at the current exchange rate and income statement
items  are translated at the average exchange rate  for  the
period;  resulting translation adjustments are made directly
to  a  separate component of stockholders' equity.  Realized
exchange  gains  and  losses  (immaterial  in  amount)   are
included in current operations.

Issuances of Stock by Subsidiaries

The   Company  accounts  for  issuances  of  stock  by   its
subsidiaries as capital transactions.

Earnings Per Common Share

Primary earnings per share have been computed based upon the
weighted-average number of common shares outstanding  during
the  year,  adjusted  for  the  dilutive  effect  of  shares
issuable upon the exercise of stock options determined based
upon average market price for the period.

Fully  diluted  earnings per share have been computed  based
upon   the   weighted-average  number   of   common   shares
outstanding  during  the  year, adjusted  for  the  dilutive
effect  of  shares  issuable  upon  the  exercise  of  stock
options,  determined based upon the higher  of  the  average
price for the period or the period-ending market price.

Pending Accounting Standards

In   October   1996,  the  Accounting  Standards   Executive
Committee  (AcSEC)  of the American Institute  of  Certified
Public   Accountants   issued   SOP   96-1,   "Environmental
Remediation  Liabilities." SOP 96-1  provides  authoritative
guidance  on  the  recognition,  measurement,  display,  and
disclosure of environmental remediation liabilities  and  is
effective  January 1, 1997 for the Company. The adoption  of
SOP  96-1 is not expected to have a material effect  on  the
consolidated financial statements.

                              36
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

2.  Inventories

Inventory  at  December 31, 1996 and 1995 consisted  of  the
following:

<TABLE>
<CAPTION>
                                           1996       1995
                                       ----------------------
                                          (In thousands)
<S>                                    <C>         <C>                
Finished goods                          $ 55,356    $ 54,629
Work-in-process                            9,315      11,984
Raw materials and supplies                16,387      16,240
                                       ----------------------           
                                        $ 81,058    $ 82,853
                                       ======================
</TABLE>

At December 31, 1996, domestic inventories determined by the
LIFO  inventory method amounted to $58,312,000  ($59,293,000
at  December  31, 1995).  If the FIFO inventory  method  had
been  used  for  these  inventories, they  would  have  been
$329,000  lower and $1,782,000 higher at December  31,  1996
and 1995, respectively.

3.  Property, Plant and Equipment

A  summary  of the major components of property,  plant  and
equipment is as follows:

<TABLE>
<CAPTION>
                                             December 31
                                           1996       1995
                                        ----------------------
                                           (In thousands)
<S>                                     <C>          <C>                   
Land and improvements                    $  5,451     $  5,452
Buildings                                  45,294       42,133
Machinery and equipment                   158,050      145,543
Construction-in-progress                   12,561        8,893
                                        ----------------------
                                          221,356      202,021
Less accumulated depreciation             109,472       97,726
                                        ----------------------   
                                         $111,884     $104,295
                                        ======================
</TABLE>

Depreciation  expense  amounted to $12,151,000,  $11,274,000
and $2,715,000 in 1996, 1995 and 1994, respectively.

                              37
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

4.  Related-Party Transactions

Included in other assets on the accompanying balance  sheets
is  ABI's investment in Compania Hulera Sula, S.A.,  a  50%-
owned associate. The investment is accounted for on the cost
method  due to the uncertainty of the political climate  and
currency restrictions in Honduras.  At December 31, 1996 and
1995, ABI's investment was $1,100,000.

1996 and 1995 Transactions

On  February 8, 1995, Congoleum completed a public  offering
of  4,650,000  shares of Class A Common  Stock  at  $13  per
share.   The  net  proceeds of the offering,  together  with
certain  other funds of Congoleum, were used  to  acquire  a
portion of Congoleum's outstanding Class B Common Stock held
by  Hillside Industries Incorporated.  As a result of  these
transactions, ABI recorded a charge to stockholders'  equity
of   $2,377,000   in  1995.   In  conjunction   with   these
transactions, the Company exchanged its shares  of  Class  B
Common Stock for 4,395,605 shares of a new series of Class B
Common  Stock  (the foregoing transactions are  collectively
referred to as the Congoleum transactions).  The exchange of
stock  did  not change the Company's 44% ownership interest,
however,  the new shares represent 57% of the voting  shares
of   Congoleum,   giving   ABI  majority   voting   control.
Accordingly,   the   accounts   of   Congoleum   have   been
consolidated  into the financial statements of  the  Company
beginning in 1995.

During  1995,  the  Company purchased  an  additional  55.5%
limited partnership interest and 7% sole general partnership
interest  in  K&M,  a  national jewelry  supplier  (the  K&M
transactions).   The K&M transactions were  completed  in  a
series  of  transactions  for  aggregate  consideration   of
$13,605,000  and  were  accounted  for  using  the  purchase
method.   Goodwill of $10,863,000 was recorded in connection
with  these  transactions and is being amortized  using  the
straight-line method over a 20-year life.

The  first  series  of transactions, in which  ABI  acquired
50.5%  limited  partnership interest  and  7%  sole  general
partnership  interest,  were completed  effective  April  1,
1995,   and   provided   ABI  voting   control   over   K&M.
Accordingly,  the accounts of K&M have been consolidated  in
the  financial statements of ABI since April 1,  1995.   The
second  transaction, in which ABI acquired an additional  5%
limited partnership interest, was completed in August 1995.

                              38
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

4.  Related-Party Transactions (continued)

In   January  1996,  ABI  acquired  an  additional   limited
partnership   interest  of  11.75%  for   consideration   of
$1,939,000.   At  December  31, 1996,  ABI  owns  an  82.25%
partnership interest in K&M.

In  conjunction with the K&M transactions, ABI also  entered
into  agreements with the remaining limited partners of K&M,
providing  ABI the option to buy, and providing the  limited
partners   of   K&M  the  option  to  sell,  the   remaining
partnership  interests  in K&M.  If  all  of  the  remaining
limited partnership interests in K&M were to be purchased by
ABI,  the  purchase  price  would  amount  to  approximately
$2,929,000 at December 31, 1996.

Prior to the completion of the K&M transactions, ABI held an
8%  limited partnership interest in K&M, which it  accounted
for using the cost method.

The following pro forma financial statements give effect  to
the  K&M  and  Congoleum transactions  as  though  they  had
occurred on January 1, 1994 (in thousands, except per  share
amounts):

<TABLE>
<CAPTION>
                                          Year ended
                                          December 31
                                             1994
                                         ------------
<S>                                        <C>       
Revenue                                     $409,300
                                         ============
Net earnings                                $ 12,950
                                         ============
Earnings per common share:              
  Primary                                   $   3.41
                                         ============
  Fully diluted                             $   3.40
                                         ============
</TABLE>
                              39
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

4.  Related-Party Transactions (continued)

1994 Transactions

On  January 25, 1994, Congoleum completed a public  offering
of $90,000,000 senior notes due 2001.  The net proceeds were
used  to  (i) redeem approximately $30,000,000 of  preferred
stock  and  accrued  dividends (including  ABI's  $5,000,000
preferred   stock  investment);  (ii)  repay   approximately
$30,000,000  of  indebtedness and  accrued  interest;  (iii)
purchase  outstanding warrants for approximately  $8,500,000
and  (iv)  fund working capital requirements. In  connection
with  the  purchase  of  outstanding warrants,  ABI  charged
$948,000  to  retained earnings to reflect the reduction  in
the equity of Congoleum.

ABI and Congoleum provide certain goods and services to each
other  pursuant to agreements which were negotiated at  arms
length  at  the time of the formation of the joint  venture.
Purchase  and sales transactions with Congoleum during  1994
were approximately $3,800,000 and $4,500,000, respectively.

5.  Accrued Expenses

Accrued expenses consist of the following:

<TABLE>
<CAPTION>
                                           1996       1995
                                        ---------------------
                                            (In thousands)
<S>                                    <C>         <C>              
Accrued advertising and 
 sales promotions                       $20,666     $18,780
Employee compensation and   
 related benefits                        12,832      11,226
Interest                                  3,745       3,861
Environmental liabilities                 3,267       3,127
Other                                     9,346       7,825
                                        ---------------------          
                                        $49,856     $44,819
                                        =====================
</TABLE>
                              40
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                      December 31, 1996
    
6.  Financing Arrangements

Long-term debt consists of the following:

<TABLE>
<CAPTION>
                                             1996      1995
                                        -----------------------
                                            (In thousands)
<S>                                     <C>          <C>                     
9.0% Senior Notes, due 2001              $ 87,750     $ 90,000
Line of credit obligations                 15,000       12,000
9.65% notes                                              2,000
Other notes                                 3,971        6,919
                                        -----------------------
                                          106,721      110,919
Less current portion                        1,156        3,207
                                        -----------------------          
                                         $105,565     $107,712
                                        =======================
</TABLE>

The  9.0%  Senior Notes are obligations of ABI's subsidiary,
Congoleum.  The Senior Notes have no recourse to the  assets
of  ABI  and  K&M,  and  are redeemable  at  the  option  of
Congoleum,  in whole or in part, at any time  on  and  after
February  1,  1998  at  a  predetermined  redemption   price
(ranging  from  103%  to  100%),  plus  accrued  and  unpaid
interest  to  the  date  of  redemption.   As  a  result  of
Congoleum's   consummation  of  its  initial  public   stock
offering  in  1995,  it may use all  or  a  portion  of  the
proceeds of such offering on or before the third anniversary
of  the issuance of the Senior Notes to redeem up to 25%  of
the   aggregate  principal  amount  of  the   Senior   Notes
originally  issued  at  a redemption  price  of  108%,  plus
accrued and unpaid interest to the date of redemption.

During  1996,  Congoleum's Board  of  Directors  approved  a
program  to  repurchase up to $10 million of its outstanding
Senior  Notes  either  in the open market  or  in  privately
negotiated  transactions.  At December 31,  1996,  Congoleum
had   repurchased  $2,250,000  of  its  Senior  Notes.    In
connection with the repurchase, Congoleum also wrote  off  a
portion  of  the  debt  issuance cost  associated  with  the
repurchased  Senior  Notes. Net  loss  associated  with  the
senior  note  repurchase  was immaterial  to  the  financial
statements, and is included in other expense for the  period
ended December 31, 1996. The fair value of the Senior Notes,
estimated   based   on   the  quoted   market   price,   was
approximately $87,311,000 at December 31, 1996.

                              41
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

6.  Financing Arrangements (continued)

In January 1996, ABI entered into a credit agreement with an
insurance company (the Agreement) providing for the issuance
of  senior  promissory notes aggregating  $30  million.   In
January  1996,  $15 million principal amount of  notes  were
issued  (Series A Notes).  The Series A Notes bear  interest
at 6.71% per annum and are payable in annual installments of
$3  million beginning in 1999.  ABI, with the consent of the
lender,  may  issue through January 1998 the additional  $15
million  of  promissory notes available under the agreement.
All  notes issued under the Agreement are obligations of ABI
and have no recourse to the assets of Congoleum or K&M.  The
fair value of the Series A Notes approximates their carrying
value at December 31, 1996.

Of  the  $15  million  proceeds  from  the  Series  A  Notes
offering, the Company used $12 million to repay amounts  due
under  its  line of credit arrangements and  $2  million  to
retire  its  9.65%  notes.  Accordingly,  such  amounts  are
classified as long-term obligations at December 31, 1995.

Other  notes  mainly  comprise promissory  notes  issued  in
connection with the K&M transactions (described in Note  4),
which  bear interest at 1% above the First National Bank  of
Boston's  base lending rate ( 8.25% at December  31,  1996),
and  are repayable through 1999.  The carrying value of  the
other notes approximates fair value.

                              42
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

6.  Financing Arrangements (continued)

The  Company, at December 31, 1996, had revolving and  other
short-term  agreements providing for secured  and  unsecured
borrowings  up  to  $64  million with interest  accruing  at
variable rates, which at December 31, 1996 ranged from  6.9%
to   8.25%.  At  December  31,  1996,  the  weighted-average
interest rate on the $10.25 million outstanding under  these
arrangements, which is unsecured, was approximately  7%. The
carrying value of amounts outstanding under these agreements
at  December 31, 1996, approximates fair value.   Commitment
fees  and compensating balance requirements associated  with
these agreements are insignificant.

The  terms  of the Company's loan agreements impose  certain
restrictions on its ability to incur additional indebtedness
and  call for the maintenance of specific levels of  working
capital  and minimum net worth and restrict the  payment  of
cash  dividends to holders of common stock and other capital
distributions  as defined.  At December 31,  1996,  retained
earnings  which  were unrestricted as to such  distributions
amounted to $3,602,000.

Interest   paid   on  all  outstanding  debt   amounted   to
$10,825,000  in  1996, $10,111,000 in 1995 and  $804,000  in
1994.

Principal  payments  on the Company's long-term  obligations
due  in  each  of  the next five years are  as  follows  (in
thousands):

<TABLE>
<CAPTION>
                 <S>                 <C>
                  1997                $  1,156
                  1998                   1,156
                  1999                   4,156
                  2000                   3,000
                  2001                  90,750

</TABLE>
                              43
<PAGE>
 
           American Biltrite Inc. and Subsidiaries
          Notes to Consolidated Financial Statements
                       December 31, 1996          

7.  Other Liabilities

Other liabilities consist of the following:

<TABLE>
<CAPTION>
                                             1996       1995
                                         -----------------------
                                              (In thousands)
<S>                                       <C>          <C>   
Pensions                                   $13,882      $14,304
Postretirement benefits                     10,249       10,615
Environmental remediation and                                   
 product related liabilities                10,926       10,415
Accrued worker's compensation                4,871        4,462
Deferred income taxes                        4,707        3,736
Accrued compensation                         1,119        1,534
Other                                        3,981        3,114
                                          ----------------------         
                                           $49,735      $48,180
                                          ======================
</TABLE>

8.  Pension Plans

The Company sponsors several noncontributory defined benefit
pension plans covering substantially all employees.  Amounts
funded  annually  by the Company are actuarially  determined
using  the projected unit credit and unit credit method  and
are  equal  to or exceed the minimum required by  government
regulations.  Pension fund assets are invested in a  variety
of equity and fixed-income securities.

The components of net periodic pension cost were as follows:

<TABLE>
<CAPTION>  
                                      1996       1995      1994
                                   -----------------------------
                                          (In thousands)
<S>                                <C>        <C>        <C> 
Service cost--benefits earned                                   
 during the period                  $ 1,495    $ 1,268    $  360 
Interest cost on projected                                        
 benefit obligation                   4,706      4,767       924
Actual return on plan assets         (4,393)    (8,558)     (432)
Net amortization and deferral          (158)     4,400      (300)
                                   ------------------------------      
Net periodic pension cost           $ 1,650    $ 1,877    $  552
                                   ==============================
</TABLE>
                              44
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

8.  Pension Plans  (continued)

The  following tables present a reconciliation of the  plans
funded  status  to  amounts  recorded  in  the  consolidated
balance sheets at December 31, 1996 and 1995:

<TABLE>
<CAPTION>
                                        Plans Whose    Plans Whose
                                       Assets Exceed    Accumulate
                                        Accumulated      Benefits
                                          Benefits    Exceed Assets
                                       ----------------------------
                                              (In thousands)
<S>                                     <C>            <C>
December 31, 1996:                                   
Actuarial present value of benefit                   
 obligations:
Vested benefit obligations               $  8,575       $ 57,784
                                        =========================        
Accumulated benefit obligations          $  8,641       $ 59,322
                                                                 
Projected benefit obligations            $ 10,411       $ 59,826
Plan assets at fair market value           13,957         43,402
                                        -------------------------      
Projected benefit obligations less                                
 than (in excess of) plan assets            3,546        (16,424)
Unrecognized net loss (gain)               (4,157)         5,773
Unrecognized net obligation (asset)          (227)         1,258
Unrecognized prior service cost                (1)        (2,446)
Adjustment required to recognize                                    
 minimum liability                                        (4,331)
                                        -------------------------             
Accrued pension liability ($3,127                                    
 included in accrued expenses)           $   (839)      $(16,170)
                                        =========================            
</TABLE>
                              45
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to consolidated Financial Statements
                       December 31, 1996

8.  Pension Plans  (continued)

<TABLE>
<CAPTION>
                                           Plans Whose     Plans Whose
                                          Assets Exceed    Accumulated
                                           Accumulated       Benefits
                                            Benefits      Exceed Assets
                                          -----------------------------
                                                  (In thousands)
<S>                                       <C>             <C>
December 31, 1995:                                           
Actuarial present value of benefit                           
 obligations:                                               
Vested benefit obligations                 $ 8,291         $ 57,264
                                          =============================   
Accumulated benefit obligations            $ 8,347         $ 58,758
                                          =============================   
Projected benefit obligations              $10,267         $ 58,994
Plan assets at fair market value            12,160           42,801
                                          -----------------------------
Projected benefit obligations less                                     
 than (in excess of) plan assets             1,893          (16,193)
Unrecognized net loss (gain)                (2,392)           4,683
Unrecognized net obligation (asset)           (248)           1,549
Unrecognized prior service cost                 (1)          (2,803)
Adjustment required to recognize                                       
 minimum liability                                           (3,193)  
                                          -----------------------------
Accrued pension liability ($2,401                                    
 included in accrued expenses)             $  (748)        $(15,957)
                                          ============================= 
</TABLE>

Key  assumptions  used in developing the  actuarial  present
value of the Company's benefit obligations are as follows:

<TABLE>
<CAPTION>
                                                  December 31
                                                1996        1995
                                           ------------------------           
<S>                                        <C>           <C>
Weighted-average discount rate                  7%             7%
Rate of increase in future                                          
 compensation levels                          5%-5.5%        5%-5.5%

</TABLE>

The  expected  long-term  rate  of  return  on  plan  assets
assumptions used to develop net periodic pension cost ranged
from 7% to 9% in 1996 and 1995 and was 8% in 1994.

                              46
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements 
                       December 31, 1996

9.  Postretirement Benefits Other than Pensions

The  Company provides certain health care and life insurance
benefits   for   certain   retirees   of   Congoleum.    The
determination of benefit cost for post retirement  plans  is
based  on  plan  provisions.  These  benefits  are  provided
through  insurance  companies whose premiums  are  based  on
benefits paid or claims experienced.

Net periodic  post retirement benefits cost  for  the  years
ended  December  31,  1996  and  1995,  is  as  follows  (in
thousands):

<TABLE>
<CAPTION>
                                            1996        1995
                                         ----------------------
<S>                                      <C>         <C>
Service cost-benefits earned 
 during the year                          $   141     $   137
Interest cost on post retirement                               
 benefit obligation                           484         480
Amortization of prior service cost           (447)       (524)
Amortization of losses                         90          47
                                         ----------------------         
Total expense                             $   268     $   140
                                         ======================
</TABLE>

At  December  31, 1996 and 1995, the actuarial and  recorded
liabilities  for  these post retirement  benefits,  none  of
which have been funded, are as follows (in thousands):

<TABLE>
<CAPTION>
                                             1996        1995
                                          -----------------------
<S>                                      <C>         <C>         
Accumulated post retirement benefit                                 
 obligations:                                                    
   Retirees and dependents                $  (4,136)   $  (3,319)
   Fully eligible active plan                                     
    participants                               (999)      (1,076)  
   Other active employees                    (2,355)      (2,432)
Unrecognized prior service cost              (3,633)      (4,944)
Unrecognized net loss                           303          648
                                          -----------------------
Accrued post retirement benefit                                 
 obligations                                (10,820)     (11,123)
Less current portion                            571          508
                                          -----------------------        
Noncurrent post retirement benefit                             
 obligation                               $ (10,249)   $ (10,615)
                                          ======================
</TABLE>

A weighted-average assumed discount rate of 7.0% was used to
measure  the accumulated post retirement benefit  obligation
as  of  December  31,  1996 and 1995.  The  annual  rate  of
increase  in  the  per  capita   cost   of   covered  health  
care   benefits  was  assumed to  be  10.1%  in  1996;   the  
rate  was  assumed  to  decrease   gradually  to  5.0%  over 
the  next  10  years  and   remain   level   thereafter.  An 
increase  of  one  percent  in   the   assumed  health  care 

                              47
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

9.  Postretirement Benefits Other than Pensions (continued)

cost  trend rates for each future year would have  increased
the aggregate of service and interest cost components of net
periodic post retirement benefit cost by $86,000 and $87,000
for  the  years ended December 31, 1996 and 1995  and  would
have  increased  the post retirement benefit  obligation  by
$798,000  and  $783,000 as of December 31,  1996  and  1995,
respectively.

10.  Commitments and Contingencies

Leases

The  Company occupies certain warehouse and office space and
uses  certain  equipment  and  motor  vehicles  under  lease
agreements  expiring  at various dates  through  2001.   The
leases  generally require the Company to pay for  utilities,
insurance,  taxes and maintenance, and some contain  renewal
options.   Total  rent  expense charged  to  operations  was
$3,179,000  in  1996, $3,142,000 in 1995 and  $1,060,000  in
1994.

Future minimum payments relating to operating leases are  as
follows (in thousands):

<TABLE>
<CAPTION>
                   <S>                               <C>
                    1997                              $2,854
                    1998                               1,421
                    1999                                 770
                    2000                                 317
                    2001                                 231
                                                     --------      
              Total future minimum lease payments     $5,593
                                                     ========
</TABLE>
                              48
<PAGE>

          American Biltrite Inc. and Subsidiaries 
         Notes to Consolidated Financial Statements
                       December 31, 1996

10.  Commitments and Contingencies (continued)

Contingent Liabilities

Certain legal and administrative claims are pending or  have
been  asserted  against the Company,  which  are  considered
incidental to its business.  Among these claims, the Company
is  a  named party in several actions associated with  waste
disposal  sites and asbestos-related claims.  These  actions
include  possible  obligations to  remove  or  mitigate  the
effects  on  the environment of wastes deposited at  various
sites, some of which are properties previously owned by  the
Company.   The  amount of such future cost is indeterminable
due  to  such  unknown factors as the magnitude of  clean-up
costs,  the  timing and extent of the remedial actions  that
may   be   required,  the  determination  of  the  Company's
liability  in  proportion  to other potentially  responsible
parties,  the  effects  of joint and  several  liability  at
Superfund  sites,  and  the extent to  which  costs  may  be
recoverable from insurance.  The contingencies also  include
claims for personal injury and/or property damage.

The   Company   records   a  liability   for   environmental
remediation and asbestos-related claim costs when a clean-up
program or claim payments become probable and the costs  can
be  reasonably  estimated.   As  assessments  and  clean-ups
progress, these liabilities are adjusted based upon progress
in determining the timing and extent of remedial actions and
the  related costs and damages.  The extent and  amounts  of
the liabilities can change substantially due to factors such
as  the  nature  or  extent  of  contamination,  changes  in
remedial  requirements and technological improvements.   The
recorded  liabilities  are  not reduced  by  the  amount  of
estimated  insurance  recoveries.  Such estimated  insurance
recoveries  of $3,939,000 are reflected in other  noncurrent
assets  at December 31, 1996 and are considered probable  of
recovery.

The  Company  has  recorded its estimate of loss  associated
with the foregoing claims, however, the ultimate outcome  of
these matters cannot presently be determined.

                              49
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

11.  Income Taxes

Deferred  income  taxes  reflect  the  net  tax  effects  of
temporary differences between the carrying amounts of assets
and  liabilities  for financial reporting purposes  and  the
amounts   used   for   income  tax  purposes.    Significant
components   of  the  Company's  deferred  tax  assets   and
liabilities as of December 31, 1996 and 1995 are as follows:

<TABLE>
<CAPTION>
                                           1996          1995
                                         -----------------------
                                             (In thousands)     
<S>                                        <C>          <C>        
Deferred tax assets:                                            
 Accruals and reserves                      $20,080      $19,525
 Credit carryforwards                           969          761
                                         -----------------------
Total deferred tax assets                    21,049       20,286
                                                                
Deferred tax liabilities:                                       
 Depreciation                                13,013       12,897
 Inventory                                    1,861        1,705
 Undistributed domestic earnings              1,916        1,384
 Foreign taxes                                  941        1,037
 Other                                        1,722          336
                                         -----------------------
Total deferred tax liabilities               19,453       17,359
                                         -----------------------      
Net deferred tax asset                      $ 1,596      $ 2,927
                                         =======================
</TABLE>

Credit   carryforwards  consist  primarily  of   alternative
minimum tax credits and foreign tax credits.

                              50
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

11.  Income Taxes (continued)

The components of earnings before income taxes are:

<TABLE>
<CAPTION>
                                     Year ended December 31
                                  1996         1995         1994
                              -----------------------------------
                                         (In thousands)           
<S>                             <C>           <C>         <C>       
Domestic                         $20,037       $17,330      $5,461
Foreign                            1,937         1,390       2,253
                              ------------------------------------   
                                 $21,974       $18,720      $7,714
                              ====================================
</TABLE>                                                           
                                                                       
Significant components of the provision for income taxes are       
as follows:                                                           
                                                                   
<TABLE>                                                            
<CAPTION>                                                                    
                                     Year ended December 31                 
                                  1996         1995         1994  
                              ------------------------------------
                                        (In thousands)             
<S>                             <C>           <C>         <C>          
Current:                                                           
 Federal                         $ 5,887       $ 4,007     $ 1,580
 Foreign                             339           537         477
 State                               711           972         459
                              ------------------------------------ 
Total current                      6,937         5,516       2,516
                                                                 
Deferred                           1,934         2,393         298
                              ------------------------------------ 
                                 $ 8,871       $ 7,909     $ 2,814
                              ====================================
</TABLE> 

Deferred   income  taxes  include  provisions  of  $532,000,
$414,000  and $781,000 during 1996, 1995 and 1994 for  ABI's
share of the undistributed earnings of Congoleum, which does
not file a consolidated tax return with ABI.

                              51
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

11.  Income Taxes (continued)

The  reconciliation  of  income tax  computed  at  the  U.S.
federal statutory tax rates to income tax expense is:

<TABLE>
<CAPTION>
                                    Year ended December 31
                                1996         1995         1994
                              ----------------------------------        
<S>                           <C>          <C>          <C>          
U.S. statutory rate             35%          35%          34%    
State income taxes, net of                                       
 federal benefits                4            5            4      
Tax effects of foreign                                            
 operations                                               (1)    
Undistributed domestic                                           
 earnings                        2            2                   
Other                           (1)                       (1)    
                              ----------------------------------    
    Effective tax rate          40%          42%          36%
                              ==================================
</TABLE>

Undistributed  earnings  of foreign subsidiaries  aggregated
approximately $16,152,000 at December 31, 1996, which, under
existing  law,  will  not  be  subject  to  U.S.  tax  until
distributed as dividends.  Because the earnings have been or
are  intended  to  be reinvested in foreign  operations,  no
provision  has been made for U.S. income taxes that  may  be
applicable thereto.

Income  taxes  paid amounted to approximately $4,526,000  in
1996, $8,509,000 in 1995 and $1,442,000 in 1994.

                              52
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

12.  Stock Option Plans  

ABI Stock Plans

During  1993,  ABI adopted a stock award and incentive  plan
which  permits  the issuance of options, stock  appreciation
rights  (SARs),  limited SARs, restricted stock,  restricted
stock   units  and  other  stock-based  awards  to  selected
employees  and independent contractors of the Company.   The
plan  reserved 400,000 shares of common stock for grant  and
provides  that the term of each award be determined  by  the
committee of the Board of Directors (Committee) charged with
administering the plan.

Under  the terms of the plan, options granted may be  either
non-qualified  or incentive stock options and  the  exercise
price, determined by the Committee, may not be less than the
fair market value of a share on the date of grant.  SARs and
limited  SARs  granted in tandem with  an  option  shall  be
exercisable  only  to  the extent the underlying  option  is
exercisable  and  the  grant price shall  be  equal  to  the
exercise  price  of  the underlying  option.   During  1993,
294,800  stock  options were granted.  No stock  options  or
SARs were granted during the three years ended December  31,
1996.  In addition, the Committee may grant restricted stock
to  participants  of the plan at no cost.   Other  than  the
restrictions  which  limit the sale and  transfer  of  these
shares,  participants are entitled to all the  rights  of  a
shareholder.  No restricted stock or restricted stock  units
were granted during the three years ended December 31, 1996.

During  1985, ABI adopted a stock option plan which  permits
the  issuance  of  300,000 shares of  common  stock  to  key
executives.   Under the terms of the plan,  options  granted
may  be either non-qualified or incentive stock options  and
are issued at prices ranging from 85% to 100% of fair market
value at the date of grant.  Options granted under the  plan
are  exercisable in installments; however,  no  options  are
exercisable within one year or later than ten years from the
date of grant.

                              53
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

12.  Stock Option Plans (continued)

The  following  tables  summarize  information  about  ABI's 
stock options.

<TABLE>
<CAPTION>     
                        1996                     1995                      1994
                   --------------------------------------------------------------------------  
                             Weighted-                 Weighted-                 Weighted-
                              Average                   Average                   Average
                   Share   Exercise Price   Shares   Exercise Price   Shares   Exercise Price
                   --------------------------------------------------------------------------
<S>                <C>         <C>          <C>          <C>          <C>          <C>                                             
Outstanding at 
 beginning of
 year               349,440     $15.17       435,460      $13.46       448,600      $13.24 
Granted                                                                                   
Exercised            (5,800)      6.76       (83,180)       6.17       (13,140)       6.08   
Forfeited            (1,000)      7.00        (2,840)      16.18                          
                    --------                 --------                  --------                
Outstanding at                                                                           
 end of year        342,640      15.60       349,440       15.18       435,460       13.46 
                    ========                 ========                  ========                                         
Options 
 exercisable   
 at year end        227,024                  155,004                   174,020

Available for   
 grant at end 
 of year            107,840                  107,840                   120,800

</TABLE>

<TABLE>
<CAPTION>
                          Number          Number         Weighted-Average     
      Option           Outstanding at  Exercisable at        Remaining      
    Grant Date           12/31/96        12/31/96        Contractual Life    Exercisable
- ----------------------------------------------------------------------------------------
<S>                   <C>              <C>               <C>                   <C>  
 May 1991               53,600           53,600           4.3 years             $ 7.00
 August 1993           289,040          173,424           6.7 years              16.88
    
</TABLE>
                              54
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

12.  Stock Option Plans (continued)

Congoleum Stock Option Plan

Effective  with its public offering, Congoleum  adopted  the
1995  stock option plan (the plan).  Under the plan, options
to  purchase  up  to 550,000 shares of Congoleum's  Class  A
common  stock  may be issued to officers and key  employees.
Congoleum  has proposed  to amend the plan to  increase  the
number  of  shares to be issued from 550,000 to 800,000,  an
increase   of    250,000  shares,  subject  to   shareholder
approval.   These  options  may be  either  incentive  stock
options or non-qualified stock options, and the option price
must  be  at  least equal to the fair value  of  Congoleum's
Class  A  common  stock on the date of grant.   All  options
granted have ten-year terms and vest over five years at  the
rate  of 20% per year beginning on the first anniversary  of
the date of grant.

A  summary  of  Congoleum's stock option plan as of December  
31, 1996 and 1995, and changes during  the  years then ended 
is presented below:

<TABLE>
<CAPTION>
                                1996                   1995
                          ------------------------------------------ 
                                     Weighted-             Weighted-
                                      Average               Average
                                     Exercise              Exercise
                          Shares       Price       Shares    Price
                          ------------------------------------------         
<S>                      <C>         <C>         <C>       <C>        
Outstanding at                                                          
 beginning of year        481,000     $  13.00                     
Granted                    22,000        10.63    498,000   $  13.00
Forfeited                 (18,500)       13.00    (17,000)     13.00
                          --------                --------           
Outstanding at  
 end of year              484,500        12.89    481,000      13.00
                                                       
Options exercisable  
 at year end               94,100                      --
                                                       
Stock options available                                 
 for future issuance       65,500                  69,000

</TABLE>
                              55
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996


12.  Stock Option Plans (continued)

Pro Forma Disclosure

Pro forma disclosure, as required by FASB Statement No. 123,
regarding  net  income  and  earnings  per  share  has  been
determined as if the Company had accounted for its  employee
stock options under the fair value method of the statement.

The  fair value for these options was estimated at the  date
of  the  grant using the Black-Scholes option pricing  model
with the following weighted-average assumptions for 1996 and
1995,  respectively: option  forfeiture  of  15%;  risk-free
interest  rates of 5.99% and 5.90%; no dividends; volatility
factors of the expected market price of the Company's common
stock  of .388; and a weighted-average expected life of  the
options of seven years.

For  purposes  of pro forma disclosures the  estimated  fair
value  of   the  options  ($103,000 for the 1996  grant  and
$2,832,000 for the 1995 grant) is  amortized to expense over
the  options'  vesting period.  The initial  impact  on  pro
forma  net  income may not be representative of compensation
expense in future years, when the effect of the amortization
of  multiple  awards would be reflected  in  the  pro  forma
disclosures.

The  Company's pro forma information follows (in  thousands,
except for pro forma earnings per share):

<TABLE>
<CAPTION>
                                           1996        1995
                                         --------------------
                                            (In thousands)   
<S>                                       <C>         <C>                   
Net income                                 $6,299      $6,105
Estimated pro forma compensation                             
 expense from stock options:                                  
   1995 Grant                                (249)       (228)
   1996 Grant                                  (8)             
                                         --------------------
Pro forma net income                       $6,042      $5,877
                                         ====================          
Pro forma earnings per share:                      
          Primary                          $ 1.64      $ 1.57
          Fully diluted                      1.63        1.57

</TABLE>
                              56
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

13.  Industry Segments

The   Company   operates  in  three  principal   industries:
industrial, flooring and jewelry products.  Vinyl and  vinyl
composition floor coverings are manufactured by the flooring
group  with  distribution primarily through  floor  covering
distributors,  retailers and contractors for commercial  and
residential  use.  The industrial products group principally
manufactures pressure-sensitive tape, sheet rubber  packing,
matting,  footwear  heels  and  soles, and conveyor belting.
These products are marketed through distributors as well  as
directly to original equipment manufacturers and end  users.
The  accounts  of  Congoleum are included  in  the  flooring
products segment in 1995.  The jewelry segment reflects  the
results  of K&M Associates L.P. which is a national  costume
jewelry  supplier  to  the mass merchandiser  markets.   The
Company  considers all revenues and expenses except interest
expense   and  investment  income  and  all  assets   except
investments  in affiliated companies to be of  an  operating
nature and, accordingly, allocates them to industry segments
regardless of the profit center in which recorded.

Information on Business Segments
- --------------------------------

<TABLE>
<CAPTION>
                                  1996          1995         1994     
                               --------------------------------------
                                          (In thousands)               
<S>                              <C>           <C>          <C>          
Net sales:                                                            
  Flooring products               $286,970      $277,528     $ 18,386
  Industrial products               96,619        92,208       87,759
  Jewelry                           34,372        34,737              
                               --------------------------------------    
Consolidated                      $417,961      $404,473     $106,145
                               ======================================      
Operating profits:                                                    
  Flooring products               $ 26,265      $ 22,015     $    209
  Industrial products                6,927         7,826        7,804
  Jewelry                           (2,278)       (2,484)            
  Interest expense and                                                 
   investment income                (8,940)       (8,637)        (299)
                               --------------------------------------    
Consolidated                      $ 21,974      $ 18,720     $  7,714
                               ======================================
</TABLE>                                                                
                              57                          
<PAGE>                                                                  
                                                                       
          American Biltrite Inc. and Subsidiaries                       
         Notes to Consolidated Financial Statements                     
                       December 31, 1996                            
                                                                       
13.  Industry Segments (continued)                                     
                                                                     
<TABLE>                                                              
<CAPTION>                                                             
                                  1996          1995         1994
                                -------------------------------------
                                          (In thousands)             
<S>                              <C>           <C>          <C>        
Identifiable assets:                                                 
  Flooring products               $231,895      $218,232     $ 13,784
  Industrial products               60,475        53,625       58,792
  Jewelry                           31,496        30,530             
  Investments in affiliated                                          
   companies                         1,100         1,100       10,228 
                                -------------------------------------   
Consolidated                      $324,966      $303,487     $ 82,804
                                                                               
                                                                      
Depreciation and amortization:                                          
  Flooring products               $ 10,723      $  9,466     $    978
  Industrial products                2,255         2,053        1,737
  Jewelry                              896           585       
                                -------------------------------------    
Consolidated                      $ 13,874      $ 12,104     $  2,715
                                =====================================
                                                   
Capital expenditures:                              
  Flooring products               $ 13,309      $ 11,126     $  1,747
  Industrial products                6,473         2,820        6,852
  Jewelry                               87           175       
                                -------------------------------------   
Consolidated                      $ 19,869      $ 14,121     $  8,599
                                =====================================    
</TABLE>

In  1996, three customers of K&M accounted for approximately
36%,  28% and 17%, respectively, of the jewelry segment  net
sales.   Also in 1996, two customers accounted for  21%  and
19%,  respectively,  of the flooring  industry  segment  net
sales.   The  loss  of  any  one of  these  customers  could
adversely affect the results of operations of the respective
segment.

                              58
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

13.  Industry Segments (continued)

In  1995, three customers of K&M accounted for approximately
29%,  26% and 23%, respectively, of the jewelry segment  net
sales.  Also in 1995, two customers each accounted for  20%,
respectively, of the flooring industry segment net sales.

In  1996 and 1995, K&M incurred significant operating losses
stemming  from  an  adverse retail environment  and  certain
unsuccessful merchandising programs.  The Company  has  made
personnel  changes and implemented new operating strategies.
Management believes, based upon its operating plans, it will
be  able to recover the carrying value of its investment  in
K&M.   However, to the extent that future results vary  from
existing plans, the carrying value of goodwill generated  in
connection  with  the acquisition of  K&M  may  need  to  be
adjusted.

Amounts included in the above information relating to  ABI's
foreign operations are summarized as follows (in thousands):

<TABLE>
<CAPTION>
            Net                                              
         Sales and    Sales to                                   
           Other    Unaffiliated   Operating   Identifiable   Depreciation      Capital
           Income     Customer      Profit        Assets         Expense     Expenditures
        ---------------------------------------------------------------------------------           
<S>     <C>        <C>            <C>         <C>             <C>            <C>            
1996:    $65,163    $59,655        $1,937      $31,459        $1,691          $1,441
        =================================================================================    
1995:    $56,303    $56,230        $1,390      $28,684        $1,576          $1,701
        =================================================================================     
1994:                                                 
Canada   $35,995    $35,844        $1,219      $21,248        $1,311          $2,719
Other     14,013     13,774         1,034        8,327           191             326
        ---------------------------------------------------------------------------------     
Total    $50,008    $49,618        $2,253      $29,575        $1,502          $3,045
        =================================================================================
</TABLE>
                              59
<PAGE>

          American Biltrite Inc. and Subsidiaries
         Notes to Consolidated Financial Statements
                       December 31, 1996

13.  Industry Segments (continued)

Intersegment  and  interarea sales  include  an  element  of
profit   which   has   been  eliminated  in   consolidation.
Operating  profit is total revenue less operating  expenses,
excluding   interest   and   general   corporate   expenses.
Identifiable assets by industry include both assets directly
identified with those operations and an allocable  share  of
jointly used assets.

The  vast  majority  of the Company's sales  are  to  select
flooring  distributors and retailers located in  the  United
States.  Economic  and market conditions,  as  well  as  the
individual   financial  condition  of  each  customer,   are
considered  when  establishing allowances  for  losses  from
doubtful accounts.

14.  Quarterly Financial Information (Unaudited)

<TABLE>
<CAPTION>
                        First       Second      Third       Fourth
                       Quarter     Quarter     Quarter     Quarter
                       -------------------------------------------
                       (In thousands of dollars, except per
                        share amounts)
<S>                    <C>         <C>         <C>         <C>
1996                                                 
  Net sales             $89,905     $110,175    $111,263    $106,618
  Gross profit           25,149       35,753      35,987      36,767
  Net earnings (loss)      (210)       1,640       1,744       3,125
                                                                    
Net earnings (loss) per                                              
  share:                                                                 
    Primary                (.06)         .45         .48         .84
    Fully diluted          (.06)         .44         .47         .84
                                                                    
1995                                                                
  Net sales             $89,691     $101,289    $107,441    $106,052
  Gross profit           27,529       31,730      30,180      27,857
  Net earnings            2,019        2,127       1,552         407
                                                     
Net earnings per                                     
 share:
    Primary                 .53          .56         .41         .11
    Fully diluted           .53          .56         .41         .11

</TABLE>
                              60
<PAGE>

<TABLE>
                      American Biltrite Inc. and Subsidiaries
                  Schedule II - Valuation and Qualifying Accounts
                    Year ended December 31, 1996, 1995 and 1994


(Dollars in thousands)
<CAPTION>
- --------------------------------------------------------------------------------------------------------
        COL. A          |   COL.B    |   COL. C   |    COL. D   |  COL. E  |    COL. F   |    COL. G    |
- --------------------------------------------------------------------------------------------------------|
                        |            |               Additions             |             |              |
                                     |-------------------------------------|             |              |
                        |            |            | Charged to  |          |             |              |
                        | Balance at | Charged to |   Other     |          |             |              |
                        |Beginning of|  Costs and |  Accounts-- |          | Deductions--|   Balance at |
     Description        |   Period   |   Expenses |  Describe   |  Other   |   Describe  | End of Period|
- --------------------------------------------------------------------------------------------------------
<S>                      <C>          <C>          <C>           <C>         <C>           <C>           
1996                                                                                                    
- ----                                                                                                     
Allowances for doubtful                                                                                 
 accounts and cash                                                                                      
 discounts                $6,477       $ 2,885                                $ 4,427 (A)   $4,935      
                          ============================================================================== 
                                                                                                        
Reserve for returns                                                                                     
 and markdowns            $3,301       $11,342                                $10,763 (A)   $3,880      
                          ==============================================================================
1995                                                                                                     
- ----                                                                                                    
Allowances for doubtful                                                                                 
 accounts and cash                                                                                      
 discounts                $1,466       $ 4,097                    $5,408 (B)  $ 4,494 (A)   $6,477       
                          ==============================================================================
Reserve for returns                                                                                  
 and markdowns                         $ 8,365                    $2,521 (C)  $ 7,585 (A)   $3,301      
                          ==============================================================================
1994                                                                                                    
- ----                                                                                                    
Allowances for doubtful                                                                                 
 accounts and cash                                                                                      
 discounts                $1,277       $ 2,189                                $ 2,000 (A)   $1,466       
                          ==============================================================================
</TABLE>
[FN]
(A) Represents accounts charged off during the year, net of recoveries
(B) Represents allowances for Congoleum as of January 1, 1995 and K&M as of
     April 1, 1995
(C) Represents reserve for returns and markdowns for K&M as of April 1, 1995

                              61
<PAGE>

     Pursuant to the requirement of Section 13 or 15 (d) of
the  Securities  Exchange  Act  of 1934, the registrant has
duly caused this  report to be  signed on its behalf by the
undersigned,
                                      AMERICAN BILTRITE INC.

                                            (Registrant)


Date:    March  4, 1997         by:   /s/ Gilbert K. Gailius
     ---------------------         -------------------------
                                   Gilbert K. Gailius, Vice
                                   President Finance, Chief Financial
                                   Officer and Director

     Pursuant  to   the   requirements  of  the   Securities 
Exchange  Act of 1934,  this report has been signed below by 
the following persons on behalf of the registrant and in the 
capacities and on the dates indicated.



Date:    March  4, 1997         by:   /s/ Roger S. Marcus
     ------------------            ----------------------
                                   Roger S. Marcus, Chairman of the
                                   Board, Chief Executive Officer
                                   and Director



Date:    March  4, 1997         by:  /s/ Richard G. Marcus
     ------------------            -----------------------
                                   Richard G. Marcus, President, Chief
                                   Operating Officer and Director



Date:    March  4, 1997         by:  /s/ William M. Marcus
     ------------------            -----------------------
                                   William M. Marcus, Executive Vice
                                   President, Treasurer, Chairman of
                                   the Executive Committee and Director



Date:    March  4, 1997         by:  /s/ John C. Garrels, 3rd
     ------------------            --------------------------
                                   John C. Garrels, 3rd, Director



Date:    March  4, 1997         by:  /s/ Mark N. Kaplan
     ------------------            ---------------------
                                   Mark N. Kaplan, Director



Date:    March  4, 1997         by:  /s/ Edward J. Lapointe
     ------------------            ------------------------
                                   Edward J. Lapointe, Controller

                              62
<PAGE>

      EXHIBITS INDEX


      Exhibit No.                 Description
      -----------                 -----------
      3.1    (1)                  Restated Certificate of Incor-
                                  poration

      3.2    (5) IV               By-Laws, amended and restated
                                  as of March 13, 1991

      10(3)  I,   V               1985 Stock Option Plan
                                  ("the 1985 Plan")

      10(4)  II,  V               Form of Agreement pursuant to
                                  the 1985 Plan providing for
                                  ISO's

      10(5)  III, V               Form of Agreement pursuant to
                                  the 1985 Plan providing for
                                  NQSO's

      10(6)  VI                   Joint Venture Agreement dated
                                  as of December 16, 1992 by and
                                  among American Biltrite Inc.,
                                  Resilient Holdings Incorporated,
                                  Congoleum Corporation, Hillside
                                  Industries Incorporated  and
                                  Hillside Capital Corporation

      10(7)  VII                  Closing Agreement dated as of
                                  March 11, 1993 by and among
                                  American Biltrite Inc.,
                                  Resilient Holdings Incorporated,
                                  Congoleum Corporation, Hillside
                                  Industries Incorporated  and
                                  Hillside Capital Corporation

      10(8)  VIII                 1993 Stock Award and Incentive
                                  Plan

      10(9)  XI                   K&M Associates L.P. Amended and
                                  Restated Agreement of Limited
                                  Partnership

      10(10) IX                   Purchase Agreement dated as of
                                  March 31, 1995 by and among
                                  Ocean State and certain limited
                                  partners of K&M (filed herewith)

                              63
<PAGE>


      10(11) IX                   Agreement and Plan of Merger
                                  dated as of April 1, 1995 by and
                                  among the Company, Jewelco
                                  Acquisition Co., Inc., AIMPAR,
                                  Inc., Arthur I. Maier, Bruce
                                  Maier and Edythe J. Wagner
                                  (filed herewith)

      10(12) IX                   Option Agreement dated as of
                                  April 1, 1995 by and among Ocean
                                  State and certain limited
                                  partners of K&M (filed herewith)

      10(13) IX                   Agreement and Plan of Merger
                                  dated as of May 3, 1995 by and
                                  among the Company, Zirconia
                                  Acquisition Co., Inc., Wilbur A.
                                  Cowett Incorporated and Wilbur A.
                                  Cowett (filed herewith)

      10(14)                      Split-Dollar Agreement dated as
                                  of December 20, 1996 by and
                                  between American Biltrite Inc.
                                  and Michael J. Glazerman, Trustee
                                  of the Marcus Family Insurance
                                  Trust u/t/d March 1, 1990

      10(15)                      Split-Dollar Agreement dated as
                                  of December 20, 1996 by and
                                  between American Biltrite Inc.
                                  and the Marcus Family 1990
                                  Insurance Trust

      10(16)                      Split-Dollar Agreement dated as
                                  of December 20, 1996 by and
                                  between American Biltrite Inc.
                                  and the Marcus Family 1996
                                  Irrevocable Insurance Trust Dated
                                  October 28, 1996

      10(17)                      Split-Dollar Agreement dated as
                                  of December 20, 1996 by and
                                  between American Biltrite Inc.
                                  and The Richard G. Marcus
                                  Irrevocable Insurance Trust of
                                  1990 Dated June 1, 1990

      10(18)                      Split-Dollar Agreement dated as
                                  of December 20, 1996 by and
                                  between American Biltrite Inc.
                                  and the Roger S. Marcus
                                  Irrevocable Insurance Trust Dated
                                  Nov. 29, 1996, Richard G. Marcus,
                                  Trustee

                              64
<PAGE>

      10(19)                      Split-Dollar Agreement dated as
                                  of December 20, 1996 by and
                                  between American Biltrite Inc.
                                  and the Roger S. Marcus
                                  Irrevocable Insurance Trust Dated
                                  Nov. 29, 1996

      10(20)                      Split-Dollar Agreement dated as
                                  of January 9, 1997 by and between
                                  American Biltrite Inc. and Joseph
                                  D. Burns

      10(21)                      Description of Supplemental
                                  Retirement Benefits for
                                  Gilbert K. Gailius

      11                          Statement Re:  Computation of
                                  Per Share Earnings

      13                          Annual Report to Stockholders for
                                  the year ended December 31, 1996
                                  (which is not deemed to be "filed"
                                  except to the extent that portions
                                  thereof are expressly incorporated
                                  by reference in this Annual Report
                                  on Form 10-K)

      21                          Subsidiaries of the Registrant
                                  (including each subsidiary's
                                  jurisdiction of incorporation
                                  and the name under which each
                                  subsidiary does business)

      23(1)                       Consent of Ernst & Young LLP,
                                  Independent Auditors

      23(2)                       Consent of Coopers & Lybrand, L.L.P.
                                  Independent Accountants

      99(1)  X                    Consolidated Financial Statements and
                                  schedule of Congoleum Corporation 
                                  for the year ended December 31, 1994

                              65
<PAGE>
          ________________
          I   Incorporated by reference to exhibit 10(2) to the
              Company's Annual Report on Form 10-K for the year
              ended December 31, 1986. (1-4773)

         II   Incorporated by reference to exhibit 10(3) to the
              Company's Annual Report on Form 10-K for the year
              ended December 31, 1986. (1-4773)

        III   Incorporated by reference to exhibit 10(4) to the
              Company's Annual Report on Form 10-K for the year
              ended December 31, 1986. (1-4773)

         IV   Incorporated by reference to the exhibits to the
              Company's Annual Report on Form 10-K for the year
              ended December 31, 1991.

          V   Compensatory plans required to be filed as exhibits
              pursuant to Item 14(c) of Form 10-K.

         VI   Incorporated by reference to the exhibits filed with
              the Company's Current Report on Form 8-K filed
              December 21, 1992.

        VII   Incorporated by  reference to the exhibits filed with
              the Company's Current Report on Form 8-K filed
              March 25, 1993.

       VIII   Incorporated by reference to the exhibits to the
              Company's Annual Report on Form 10-K for the year
              ended December 31, 1993.

         IX   Incorporated by reference to the exhibits to the
              Company's Current Report on Form 8-K as amended
              by the Form 8-K/A filed respectively on May 17, 1995
              and July 17, 1995.

          X   Incorporated by reference to Item 14 of the Company's
              Annual Report on Form 10-K for the year ended
              December 31, 1994.

         XI   Incorporated by reference to Item 14 of the Company's
              Annual Report on Form 10-K for the year ended
              December 31, 1995

                              66
<PAGE>

                                                     Exhibit 3.1(1)

          [NOTE:  THE FOLLOWING RESTATED CERTIFICATE OF
          INCORPORATION HAS BEEN FURTHER RESTATED, FOR PURPOSES OF
          FILING THE SAME WITH THE SECURITIES AND EXCHANGE
          COMMISSION ONLY, TO GIVE EFFECT TO THE CERTIFICATES OF
          AMENDMENT OF THE RESTATED CERTIFICATE OF INCORPORATION OF
          AMERICAN BILTRITE INC. FILED WITH THE SECRETARY OF STATE
          OF THE STATE OF DELAWARE ON MAY 30, 1995 AND MAY 15, 1996.]

                    RESTATED CERTIFICATE OF INCORPORATION

                                      OF

                            AMERICAN BILTRITE INC.

                    AMERICAN BILTRITE INC., a corporation organized
          on November 29, 1954 under the name American Biltrite
          Rubber Co. Inc., hereby amends and restates its
          Certificate of Incorporation, pursuant to Sections 228,
          242 and 245 of the General Corporation Law of the State
          of Delaware, to read in its entirety as follows:

                    FIRST:  The name of the Corporation is AMERICAN
          BILTRITE INC. (hereinafter, the "Corporation").

                    SECOND:  The respective names of the County and
          of the City within the county in which the registered
          office of the Corporation is to be located in the State
          of Delaware are the County of Kent and the City of Dover. 
          The name of the registered agent of the Corporation is
          The Prentice-Hall Corporation System, Inc.  The street
          and number of said registered office and the address by
          street and number of said registered agent is 32
          Lockerman Square, Suite L-100, Dover, Delaware.

                    THIRD:  The purpose of the Corporation is to
          engage in any lawful act or activity for which
          corporations may be organized under the General
          Corporation Law of the State of Delaware (the "GCL").

                    FOURTH:  The total number of shares of capital
          stock of all classes which the Corporation shall have the
          authority to issue is sixteen million (16,000,000)
          shares.  Fifteen million (15,000,000) shares shall be
          Common Stock, par value $.01 per share, and one million
          (1,000,000) shares shall be Preferred Stock, par value
          $.01 per share.

          A.   PREFERRED STOCK

               1.   The Board of Directors is authorized to provide
                    for the issuance of all or any shares of the
                    Preferred Stock, in one or more classes or
                    series, and to fix for each such class or
                    series such voting powers, full or limited, or
                    no voting powers, and such distinctive  
                    designations, preferences and relative,
                    participating, optional or other special rights
                    and such qualifications, limitations or
                    restrictions thereof, as shall be stated and
                    expressed in the resolution or resolutions
                    adopted by the Board of Directors providing for
                    the issuance of such class or series and as may
                    be permitted by the GCL, including, without
                    limitation, the authority to provide that any
                    such class or series may be (a) subject to
                    redemption at such time or times and at such
                    price or prices; (b) entitled to receive
                    dividends (which may be cumulative or non-
                    cumulative) at such rates, on such conditions,
                    and at such times, and payable in preference
                    to, or in such relation to, the dividends
                    payable on any other class or classes or any
                    other series; (c) entitled to such rights upon
                    the dissolution of, or upon any distribution of
                    the assets of, the Corporation; or (d)
                    convertible into, or exchangeable for, shares
                    of any other class or classes of stock, or of
                    any other series of the same or any other class
                    or classes of stock, of the Corporation at such
                    price or prices or at such rates of exchange
                    and with such adjustments; all as may be stated
                    in such resolution or resolutions.

               2.   No holder of Preferred Stock shall as such
                    holder have any preemptive rights in or
                    preemptive rights to subscribe to or purchase
                    any shares of the class of stock or any other
                    securities which may at any time be issued by
                    the Corporation except to the extent such
                    rights shall be specifically provided for in
                    the resolution or resolutions providing for the
                    issuance thereof adopted by the Board of
                    Directors.

          B.   COMMON STOCK

               1.   The holders of the Common Stock shall be
                    entitled to receive dividends when, as and if
                    declared by the Board of Directors out of
                    assets legally available therefor.

               2.   No holder of Common Stock shall as such holder
                    have any preemptive right in or preemptive
                    right to subscribe to or purchase any shares of
                    the class of stock or any other securities
                    which may at any time be issued by the
                    Corporation.

               3.   In the event of any liquidation, dissolution or
                    winding up of the affairs of the Corporation,
                    whether voluntary or involuntary, all assets
                    and funds of the Corporation remaining after
                    the satisfaction in full of the prior rights of
                    creditors, including, but not limited to,
                    holders of the Corporation's indebtedness and
                    the aggregate liquidation preference of any
                    Preferred Stock then outstanding, shall be
                    divided and distributed among the holders of  
                    the Common Stock ratably (together with any
                    shares of capital stock of the Corporation
                    which are not entitled to any preference in
                    liquidation).

          C.   VOTING RIGHTS

               Except as otherwise specifically required by law,
               this Certificate of Incorporation or as specifically
               provided in any resolution of the Board of Directors
               providing for the issuance of any particular series
               of Preferred Stock, the exclusive voting power of
               the Corporation shall be vested in the Common Stock
               of the Corporation.  Except as otherwise provided in
               this Certificate of Incorporation, each share of
               Common Stock shall entitle the holder thereof to one
               vote at all meetings of the stockholders of the
               Corporation.

                    FIFTH:  The business and affairs of the
          Corporation shall be managed by or under the direction of
          a Board of Directors consisting of not less than three
          nor more than fifteen directors, the exact number of
          directors to be determined from time to time by
          resolution adopted by affirmative vote of a majority of
          the entire Board of Directors.

          A.   The directors shall be divided into three classes,
               designated Class I, Class II and Class III.  Each
               class shall consist, as nearly as may be possible,
               of one-third of the total number of directors
               constituting the entire Board of Directors.  At the
               1990 annual meeting of stockholders, Class I
               directors shall be elected for a one-year term,
               Class II directors for a two-year term and Class III
               directors for a three-year term.  At each succeeding
               annual meeting of stockholders beginning in 1991,
               successors to the class of directors whose term
               expires at that annual meeting shall be elected for
               a three-year term.  If the number of directors is
               changed, any increase or decrease shall be
               apportioned among the classes so as to maintain the
               number of directors in each class as nearly equal as
               possible, and any additional director of any class
               elected to fill a vacancy resulting form an increase
               in such class shall hold office for a term that
               shall coincide with the remaining term of that
               class, but in no case will a decrease in the number
               of directors shorten the term of any incumbent
               director.  A director shall hold office until the
               annual meeting for the year in which his term
               expires and until his successor shall be elected and
               shall qualify, subject, however, to prior death,
               resignation, retirement, disqualification or removal
               from office.  Any vacancy on the Board of Directors
               that results from an increase in the number of
               directors may be filled by a majority of the Board
               of directors then in office, provided that a quorum
               is present, and any other vacancy occurring in the
               Board of Directors may be filled by a majority of
               the directors then in office, even if less than a
               quorum, or by a sole remaining director.  Any
               director elected to fill a vacancy not resulting    
               from an increase in the number of directors shall
               have the same remaining term as that of his
               predecessor.  Each of the directors of the
               Corporation may be removed from office at any time,
               but only for cause and only by the affirmative vote
               of the holders of not less than eighty percent (80%)
               of the outstanding stock of the Corporation then
               entitled to vote for the election of such director.

               Notwithstanding the foregoing, whenever the holders
               of any one or more classes or series of preferred
               stock issued by the Corporation shall have the
               right, voting separately by class or series, to
               elect directors at an annual or special meeting of
               stockholders, the election, term of office, filling
               of vacancies and other features of such
               directorships shall be governed by the terms of this
               Certificate of Incorporation or the resolution or
               resolutions adopted by the Board of Directors
               pursuant to Article FOURTH applicable thereto, and
               such directors so elected shall not be divided into
               classes pursuant to this Article FIFTH unless
               expressly provided by such terms.

          B.   Except to the extent prohibited by law, the Board of
               Directors shall have the right (which, to the extent
               exercised, shall be exclusive) to establish the
               rights, powers, duties, rules and procedures that
               from time to time shall govern the Board of
               Directors and each of its members, including without
               limitation the vote required for any action by the
               Board of Directors, and that from time to time shall
               affect the directors' power to manage the business
               and affairs of the Corporation; and no By-Law
               adopted by stockholders shall operate retroactively
               to impair or impede the implementation of any action
               authorized in accordance with the foregoing.

          C.   In furtherance and not in limitation of the powers
               conferred by the laws of the State of Delaware, the
               Board of Directors is expressly authorized and
               empowered:

               1.   To make, alter, amend, and repeal the By-Laws,
                    subject, however, to the power of the
                    stockholders to alter and repeal the By-Laws
                    made by the Board of Directors.

               2.   To determine, from time to time, whether and to
                    what extent and at what times and places and
                    under what conditions and regulations the
                    accounts and books and papers of the
                    Corporation, or any of them, shall be open to
                    the inspection of the stockholders; and no
                    stockholder shall have any rights to inspect
                    any account, book or document of the
                    Corporation, except as and to the extent
                    expressly provided by law with reference to the
                    right of stockholders to examine the original
                    or duplicate stock ledger, or otherwise
                    expressly provided by law, or except as
                    expressly authorized by resolution of the Board
                    of Directors.
               3.   To authorize and issue obligations of the
                    Corporation, secured or unsecured, to include
                    therein such provisions as to redeemability,
                    convertibility or otherwise, as they may
                    determine, and to authorize the mortgaging or
                    pledging, as security therefor, of any property
                    of the Corporation, real or personal, including
                    after-acquired property.

          D.   In addition to the powers and authority hereinbefore
               or by statute expressly conferred upon it, the Board
               of Directors may exercise all such powers and do all
               such acts and things as may be exercised or done by
               the Corporation subject, nevertheless, to the
               provisions of the laws of the State of Delaware,
               this Certificate of Incorporation and any By-Laws
               adopted by the stockholders.

                    SIXTH:  Whenever a compromise or arrangement is
          proposed between this Corporation and its creditors or
          any class of them, and/or between this Corporation and
          its stockholders or any class of them, any court of
          equitable jurisdiction within the State of Delaware may,
          on the application in a summary way of this Corporation
          or of any creditor or stockholder thereof, or on the
          application of any receiver or receivers appointed for
          this Corporation under the provisions of Section 291 of
          Title 8 of the Delaware Code, or on the application of
          trustees in dissolution or of any receiver or receivers
          appointed for this Corporation under the provisions of
          Section 279 of Title 8 of the Delaware Code, order a
          meeting of the creditors or class of creditors, and/or of
          the stockholders or class of stockholders of this
          Corporation, as the case may be, to be summoned in such
          manner as the said court directs.  If a majority in
          number representing three-fourths in value of the
          creditors or class of creditors, and/or of the
          stockholders or class of stockholders of this
          Corporation, as the case may be, agree to any compromise
          or arrangement and to any reorganization of this
          Corporation as a consequence of such compromise or
          arrangement, the said compromise or arrangement and the
          said reorganization shall, if sanctioned by the court to
          which the application has been made be binding on all the
          creditors or class of creditors, and/or on all the
          stockholders or class of stockholders of this
          Corporation, as the case may be, and also on this
          Corporation.

                    SEVENTH:  The Corporation reserves the right to
          amend, alter, change or repeal any provision contained in
          this Certificate of Incorporation, in the manner now or
          hereafter prescribed by applicable law and all rights
          conferred upon officers, directors and stockholders
          herein are granted subject to this reservation.

                    EIGHTH:  

          A.   No director of the Corporation shall be held
               personally liable to the Corporation or its
               stockholders for monetary damages of any kind for
               breach of fiduciary duty as a director, except for
               liability (1) for any breach of the director's duty    
               of loyalty to the Corporation or its stockholders,
               (2) for acts or omissions not in good faith or which
               involved intentional misconduct or a knowing
               violation of law, (3) under Section 174 of the GCL,
               or (4) for any transaction from which the director
               derived an improper personal benefit.  If the GCL is
               amended after the date this Certificate of
               Incorporation became effective under the GCL to
               authorize corporate action further eliminating or
               limiting the personal liability of directors, then
               the liability of a director of the Corporation shall
               be eliminated or limited to the fullest extent
               permitted by the GCL, as so amended from time to
               time.  No amendment or repeal of this Section A of
               Article EIGHTH by the stockholders of the
               Corporation shall apply to or have any effect on the
               liability or alleged liability of any director of
               the Corporation for or with respect to any acts or
               omissions occurring prior to such amendment or
               repeal.  The provisions of this Section A of Article
               EIGHTH shall not be deemed to limit or preclude
               indemnification of a director by the Corporation for
               any liability of a director which has not been
               eliminated by the provisions of this Section A of
               Article EIGHTH.

          B.   Every person who was or is a party or is threatened
               to be made a party to or is involved in any
               threatened, pending or completed action, suit or
               proceeding, whether civil, criminal, administrative
               or investigative by reason of the fact that such
               person, or such person's testator or intestate, is
               or was a director or an officer of the Corporation
               or by reason of the fact that such person is or was
               serving at the request of the Corporation or for its
               benefit any other corporation, partnership, joint
               venture, trust, employee benefit plan or other
               enterprise, in any capacity shall be indemnified and
               held harmless by the Corporation to the fullest
               extent legally permissible under the GCL in the
               manner prescribed therein, from time to time,
               against all expenses (including attorneys fees)
               judgments, fines and amounts paid in settlement
               actually and reasonably incurred by such person in
               connection therewith.  Similar indemnification may
               be provided by the Corporation to an agent or
               employee of the Corporation who was or is a party or
               is threatened to be made a party to or is involved
               in any such threatened, pending or completed action,
               suit or proceeding by reason of the fact that such
               person is or was an employee or agent of the
               Corporation or is or was serving at the request of
               the Corporation or for its benefit any other
               corporation, partnership, joint venture, trust,
               employee benefit plan or other enterprise, in any
               capacity.  No amendment or repeal of this Section B
               of Article EIGHTH by the stockholders of the
               Corporation shall apply to or have any effect on any
               right to indemnification provided hereunder with
               respect to any acts or omissions occurring prior to
               such amendment or repeal.
          C.   The Corporation may maintain insurance, at its
               expense, to protect itself and any director,
               officer, employee or agent of the Corporation or
               another corporation, partnership, joint venture,
               trust or other enterprise against any such expense,
               liability or loss, whether or not the Corporation
               would have the power to indemnify such person
               against such expense, liability or loss under the
               GCL.  The Corporation may also create a trust fund,
               grant a security interest and use other means
               (including, but not limited to, letters of credit,
               surety bonds and other similar arrangements), as
               well as enter into contracts providing
               indemnification to the full extent authorized or
               permitted by law and including as part thereof
               provisions with respect to any or all of the
               foregoing, to ensure the payment of such amounts as
               may become necessary to effect indemnification as
               provided therein, or elsewhere.

                    NINTH:  No contract or transaction between the
          Corporation and one or more of its directors or officers,
          or between the Corporation and any other corporation,
          partnership, association or other organization in which
          one or more of its directors or officers are directors or
          officers, or have a financial interest, shall be void or
          voidable solely for this reason, or solely because the
          director or officer is present at or participates in the
          meeting of the Board of Directors or committee thereof
          which authorizes the contract or transaction, or solely
          because his or their votes are counted for such purposes,
          if:

          A.   the material facts as to his relationship or
               interest and as to the contract or transaction are
               disclosed or are known to the Board of Directors or
               the committee, and the Board of Directors or
               committee in good faith authorizes the contract or
               transaction by the affirmative votes of a majority
               of the disinterested directors, even though the
               votes of the disinterested directors be less than a
               quorum; or

          B.   the material facts as to his relationship or
               interest and as to the contract or transaction are
               known to the stockholders entitled to vote thereon,
               and the contract or transaction is specifically
               approved in good faith by vote of the stockholders;
               or

          C.   the contract or transaction is fair as to the
               Corporation as of the time it is authorized,
               approved or ratified by the Board of Directors, a
               committee thereof or the stockholders.  Common or
               interested directors may be counted in determining
               the presence of a quorum at a meeting of the Board
               of Directors or of a committee which authorizes the
               contract or transaction.



                            SPLIT-DOLLAR AGREEMENT

                    SPLIT-DOLLAR AGREEMENT (this "Agreement") made
          and entered into as of this 20th day of December, 1996 by
          and between American Biltrite Inc., a Delaware
          corporation with principal offices and a principal place
          of business in the Commonwealth of Massachusetts (the
          "Corporation"), and Michael J. Glazerman, Trustee of the
          Marcus Family 1990 Insurance Trust u/t/d March 1, 1990
          (the "Trust").  

                    William M. Marcus, an individual residing in
          the Commonwealth of Massachusetts (the "Employee"), is
          employed by the Corporation as its Executive Vice
          President.

                    The Employee desires that his family be
          provided life insurance protection under a policy of life
          insurance insuring the life of Cynthia S. Marcus, the
          Employee's wife (the "Insured").  Such policy is
          described in Exhibit A attached hereto and by this
          reference is made a part hereof (the "Policy").  The
          Policy has been issued by Massachusetts Mutual Life
          Insurance Company (the "Insurer").

                    The Trust is the owner of the Policy and, as
          such, possesses all incidents of ownership in and to the
          Policy, including without limitation the right to
          designate the Policy beneficiary.

                    The Corporation is willing to pay a portion of
          the premiums due on the Policy as an additional
          employment benefit for the Employee, on the terms and
          conditions hereinafter set forth.

                    The Corporation desires to have the Policy
          collaterally assigned to it by the Trust in order to
          secure the repayment of the amounts which it will pay
          toward the premiums on the Policy.

                    In consideration of the premises and of the
          mutual promises contained herein, the parties hereto
          agree as follows:

                    1.   PURCHASE OF POLICY.  The Trust has
                         purchased the Policy from the Insurer with
                         a Selected Face Amount (as such term is
                         defined in the Policy) of $5,100,000.  The
                         parties hereto agree that they will take
                         all necessary action to cause the Insurer
                         to issue the Policy and will take any
                         further action which may be necessary to
                         cause the Policy to conform to the
                         provisions of this Agreement.  The parties
                         hereto agree that the Policy shall be
                         subject to the terms and conditions of
                         this Agreement and of the related
                         collateral assignment filed with the
                         Insurer relating to the Policy.

                    2.   OWNERSHIP OF POLICY.  The Trust shall be
                         the sole and absolute owner of the Policy
                         and shall have and may exercise all    
                         ownership rights granted to the owner
                         thereof by the terms of the Policy,
                         including without limitation the right to
                         designate the Policy beneficiary and the
                         right to elect and change both the
                         Selected Face Amount and the investment
                         options of the Policy, except as may
                         otherwise be provided herein.

                    3.   PAYMENT OF PREMIUMS.  

                              a.   On or prior to the date which is
                         30 days prior to the due date of each
                         Policy premium, the Corporation shall
                         notify the Employee and the Trust of the
                         exact amount due from the Trust to the
                         Corporation hereunder toward payment of
                         the Planned Annual Premium (as such term
                         is defined in the Policy), which shall be
                         an amount equal to the annual cost of
                         current life insurance protection on the
                         life of the Insured, measured by the lower
                         of the P.S. 58 rate, set forth in Revenue
                         Ruling 55-747 (or the corresponding
                         applicable provision of any future Revenue
                         Ruling), or the Insurer's current
                         published premium rate for annually
                         renewable term insurance for standard
                         risks.  The Trust shall pay such required
                         contribution to the Corporation prior to
                         the premium due date.  If the Trust fails
                         to make such timely payment, the
                         Corporation, in its sole discretion, may
                         elect to make such portion of the premium
                         payment, which payment shall be recovered
                         by the Corporation as provided herein.  

                              b.   On or before the due date of
                         each Policy premium, or within the grace
                         period provided therein, the Corporation
                         shall pay the full amount of the Planned
                         Annual Premium to the Insurer, and shall,
                         upon request, promptly furnish the
                         Employee evidence of timely payment of
                         such premium.  Except with the consent of
                         the Trust, the Corporation shall not pay
                         less than the Planned Annual Premium, but
                         it may, in its discretion, at any time and
                         from time to time, subject to acceptance
                         of such amount by the Insurer, pay more
                         than the Planned Annual Premium or make
                         other premium payments on the Policy.  The
                         Corporation shall annually furnish the
                         Employee a statement of the amount of
                         income reportable by the Employee for
                         federal and state income tax purposes as a
                         result of the insurance protection
                         provided to the Policy beneficiary.

                    4.   COLLATERAL ASSIGNMENT.  To secure
                         repayment to the Corporation of the amount
                         of the premiums on the Policy paid by it
                         hereunder, the Trust has contemporaneously 
                         herewith assigned the Policy to the
                         Corporation as collateral, under a form
                         acceptable to the Insurer for such
                         assignments.  The collateral assignment of
                         the Policy to the Corporation hereunder
                         shall not be terminated, altered or
                         amended by the Trust without the express
                         written consent of the Corporation.  The
                         parties hereto agree to take all action
                         necessary to cause such collateral
                         assignment to conform to the provisions of
                         this Agreement.

                    5.   LIMITATIONS ON TRUST'S RIGHTS IN POLICY.

                              a.   Except as otherwise provided
                         herein, the Trust shall not sell, assign,
                         transfer, borrow against or withdraw from
                         the cash surrender value of the Policy,
                         surrender or cancel the Policy, change the
                         beneficiary designation provision thereof
                         or increase or decrease the Selected Face
                         Amount without, in any such case, the
                         express written consent of the
                         Corporation.

                              b.   Notwithstanding any provision
                         hereof to the contrary, the Trust shall
                         have the sole authority to direct the
                         manner in which the Separate Account (as
                         such term is defined in the Policy)
                         established pursuant to the terms of the
                         Policy shall be allocated among the
                         various investment options from time to
                         time available under the Policy and to
                         change such allocation from time to time,
                         as provided for in the Policy; provided,
                         however, that at least 50% of the annual
                         premium paid must at all times be
                         allocated to one or more of the following: 
                         the Guaranteed Principal Account (as such
                         term is defined in the Policy); a short-
                         term government bond fund; or a money
                         market account.

                              c.   The Corporation shall have the
                         right to borrow that portion of the loan
                         value of the Policy equal in amount to the
                         total amount of the premiums advanced by
                         the Corporation on behalf of the Trust
                         hereunder, reduced by any then outstanding
                         indebtedness secured by the Policy which
                         was incurred by the Corporation, including
                         any interest due on such indebtedness (the
                         "net premiums").  Interest on such Policy
                         loan shall be the responsibility of the
                         Corporation as such interest becomes due. 
                         The Trust shall have the right to borrow
                         that portion of the loan value of the
                         Policy equal in amount to the net premiums
                         for the sole purpose of paying such amount
                         to the Corporation under Section 8(a) of
                         this Agreement if it is terminated during 
                         the lifetime of the Insured.  In the event
                         of any such borrowing, the loan proceeds
                         shall be paid by the Insurer directly to
                         the Corporation, and such payment shall
                         discharge completely all obligations owing
                         from the Trust to the Corporation under
                         this Agreement with respect to the Policy. 
                         Interest on any such Policy loan shall be
                         the responsibility of the Trust as such
                         interest becomes due.

                    6.   COLLECTION OF DEATH PROCEEDS.

                              a.   Upon the death of the Insured,
                         the Corporation and the Trust shall
                         cooperate to take whatever action is
                         necessary to collect the death benefit
                         provided under the Policy.  When such
                         benefit has been collected and paid as
                         provided herein, this Agreement shall
                         thereupon terminate.

                              b.   Upon the death of the Insured,
                         the Corporation shall have the unqualified
                         right to receive a portion of such death
                         benefit equal to the net premiums paid by
                         it.  The balance of the death benefit
                         provided under the Policy, if any, shall
                         be paid directly to the Policy beneficiary
                         in the manner and in the amount or amounts
                         provided in the beneficiary designation
                         provision of the Policy.  In no event
                         shall the amount payable to the
                         Corporation hereunder exceed the Policy
                         proceeds payable as a result of the
                         maturity of the Policy as a death claim. 
                         No amount shall be paid from such death
                         benefit to the Policy beneficiary until
                         the full amount due the Corporation
                         hereunder has been paid.

                              c.   Notwithstanding any provision
                         hereof to the contrary, in the event that,
                         for any reason whatsoever, no death
                         benefit is payable under the Policy upon
                         the death of the Insured and in lieu
                         thereof the Insurer refunds all or any
                         part of the premiums paid for the Policy,
                         the Corporation shall have the unqualified
                         right to such premiums in an amount not to
                         exceed the net premiums paid by it.

                    7.   TERMINATION OF THIS AGREEMENT DURING THE
                         LIFETIME OF THE INSURED.

                              a.   This Agreement shall terminate
                         during the lifetime of the Insured,
                         without notice, upon the occurrence of any
                         of the following events: (a) total
                         cessation of the Corporation's business;
                         (b) liquidation or dissolution of the
                         Corporation; or (c) termination of the
                         Employee's employment by the Corporation 
                         for Cause (as defined below).  For the
                         purposes of this Section 7(a), "Cause"
                         shall mean (i) conviction of the Employee
                         for any felony or for fraud or
                         embezzlement; (ii) the Employee's willful
                         and continued refusal to substantially
                         perform reasonably assigned duties with
                         the Corporation (other than any such
                         refusal resulting from incapacity due to
                         physical or mental illness or disability)
                         after a written demand for substantial
                         performance is delivered to the Employee
                         identifying the manner in which the
                         Corporation believes that the Employee has
                         willfully and continuously refused to
                         substantially perform his duties; or (iii)
                         other willful misconduct by the Employee
                         which is materially injurious to the
                         Corporation.  For the purposes of this
                         Section 7(a), no act or failure to act
                         shall be considered "willful" unless done
                         or omitted to be done not in good faith
                         and without reasonable belief that such
                         action or omission was in the best
                         interest of the Corporation.

                              b.   The Corporation may terminate
                         this Agreement at any time after the date
                         which is 14 years after the Issue Date (as
                         such term is defined in the Policy) by
                         written notice to the Trust.  Such
                         termination shall be effective as of the
                         date of such notice.

                              c.   In addition, the Trust may
                         terminate this Agreement, during the
                         Insured's lifetime and while no premium
                         under the Policy is overdue, by written
                         notice to the Corporation.  Such
                         termination shall be effective as of the
                         date of such notice.

                    8.   DISPOSITION OF THE POLICY ON TERMINATION
                         OF THIS AGREEMENT DURING THE LIFETIME OF
                         THE INSURED.

                              a.   For 60 days after the date of
                         the termination of this Agreement during
                         the Insured's lifetime under Section 7 of
                         this Agreement, the Trust shall have the
                         option of obtaining the release of the
                         collateral assignment of the Policy to the
                         Corporation.  To obtain such release, the
                         Trust shall repay to the Corporation an
                         amount equal to the total amount of the
                         net premiums paid by the Corporation. 
                         Upon receipt of such amount, the
                         Corporation shall release the collateral
                         assignment of the Policy by the execution
                         and delivery of an appropriate instrument
                         of release.

                              b.   If the Trust fails to exercise
                         such option within such 60-day period,
                         then, at the request of the Corporation,
                         the Trust shall execute any document or
                         documents required by the Insurer to
                         transfer all interests of the Trust in the
                         Policy, including without limitation the
                         Trust's right to designate the Policy
                         beneficiary, to the Corporation. 
                         Alternatively, the Corporation may enforce
                         its right to be repaid the amount due it
                         hereunder from the cash surrender value of
                         the Policy under the collateral assignment
                         of the Policy; provided, however, that in
                         the event the cash surrender value of the
                         Policy exceeds the amount due the
                         Corporation hereunder, such excess shall
                         be paid to the Trust.  Thereafter, neither
                         the Trust nor the Trust's successors,
                         assigns or beneficiaries shall have any
                         further interest in and to the Policy
                         under the terms thereof or under this
                         Agreement.

                    9.   INSURER NOT A PARTY.  The Insurer shall be
                         fully discharged from its obligations
                         under the Policy by payment of the Policy
                         death benefit to the beneficiary or
                         beneficiaries named in the Policy, subject
                         to the terms and conditions of the Policy. 
                         In no event shall the Insurer be
                         considered a party to this Agreement or
                         any modification or amendment hereof.  No
                         provision of this Agreement nor of any
                         modification or amendment hereof shall in
                         any way be construed as enlarging,
                         changing, varying or in any other way
                         affecting the obligations of the Insurer
                         as expressly provided in the Policy,
                         except insofar as the provisions hereof
                         are made a part of the Policy by the
                         collateral assignment executed by the
                         Trust and filed with the Insurer in
                         connection herewith.

                    10.  NAMED FIDUCIARY, DETERMINATION OF
                         BENEFITS, CLAIMS PROCEDURE AND
                         ADMINISTRATION.

                              a.   The Corporation is hereby
                         designated as the named fiduciary under
                         this Agreement.  The named fiduciary shall
                         have authority to control and manage the
                         operation and administration of this
                         Agreement, and it shall be responsible for
                         establishing and carrying out a funding
                         policy and method consistent with the
                         objectives of this Agreement.  The
                         Corporation may allocate to others certain
                         aspects of the management and operational
                         responsibilities of this Agreement,
                         including by the employment of advisors  
                         and the delegation of any ministerial
                         duties to qualified individuals.

                              b.   (1)  Claim.

                         A person who believes that he or she is
                         being denied a benefit to which he or she
                         is entitled under this Agreement
                         (hereinafter referred to as a "Claimant")
                         may file a written request for such
                         benefit with the Corporation, setting
                         forth his or her claim.  The request must
                         be addressed to the President of the
                         Corporation at its then principal place of
                         business.

                                   (2)  Claim Decision.

                         Upon receipt of a claim, the Corporation
                         shall advise the Claimant that a reply
                         will be forthcoming within 90 days and
                         shall, in fact, deliver such reply within
                         such 90-day period.  Upon written notice
                         prior to the expiration of the 90-day
                         reply period, the Corporation may,
                         however, extend the reply period for an
                         additional 90 days for reasonable cause. 
                         If the claim is denied in whole or in
                         part, the Corporation shall adopt a
                         written opinion, using language calculated
                         to be understood by the Claimant, setting
                         forth: (A) the specific reason or reasons
                         for such denial; (B) the specific
                         reference to pertinent provisions of this
                         Agreement on which such denial is based;
                         (C) a description of any additional
                         material or information necessary for the
                         Claimant to perfect his or her claim and
                         an explanation why such material or such
                         information is necessary; (D) appropriate
                         information as to the steps to be taken if
                         the Claimant wishes to submit the claim
                         for review; and (E) the time limits for
                         requesting a review under subsection (3)
                         and for review under subsection (4) of
                         this section 10(b).  If a notice of denial
                         is not received within the reply period,
                         the claim shall be deemed denied and the
                         Claimant shall be permitted to request
                         review, as set forth below.

                                   (3)  Request for Review.

                         With 60 days after the receipt by the
                         Claimant of the written opinion described
                         above (or, in the case of a deemed denial,
                         within 60 days after the end of the reply
                         period), the Claimant may request in
                         writing that the Secretary of the
                         Corporation (the "Secretary") review the
                         determination of the Corporation.  Such
                         request must be addressed to the
                         Secretary, at the Corporation's then  
                         principal place of business.  The Claimant
                         or his or her duly authorized
                         representative may, but need not, review
                         the pertinent documents and submit issues
                         and comments in writing for consideration
                         by the Secretary.  If the Claimant does
                         not request a review by the Secretary of
                         the Corporation's determination within
                         such 60-day period, he shall be barred and
                         estopped from challenging the
                         Corporation's determination, except as may
                         be otherwise provided herein.

                                   (4)  Review of Decision.

                         Within 60 days after the Secretary's
                         receipt of a request for review, he or she
                         will review the Corporation's
                         determination.  After considering all
                         materials presented by the Claimant, the
                         Secretary will render a written opinion,
                         using language calculated to be understood
                         by the Claimant, setting forth the
                         specific reasons for the decision and
                         containing specific references to the
                         pertinent provisions of this Agreement on
                         which the decision is based.  If special
                         circumstances require that the 60-day time
                         period be extended, the Secretary will so
                         notify the Claimant and will render the
                         written opinion as soon as possible, but
                         no later than 120 days after receipt of
                         the request for review.  If the written
                         opinion on review is not rendered within
                         the 60-day period (or the 120-day period,
                         if an extension is granted), the claim
                         shall be deemed denied on review.

                                   (5)  Payment of Claim.

                         If and when a claim is determined to be
                         payable, the Corporation will promptly
                         issue a check to the Claimant.

                                   (6)  Other Remedies.

                         After exhaustion of the claims procedures
                         set forth in this Section 10.b, nothing
                         shall prevent any person from pursuing any
                         other legal or equitable remedy otherwise
                         available, including without limitation
                         legal action in federal court.

                    11.  AMENDMENT.  This Agreement may not be
                         amended, altered or modified, except by a
                         written instrument signed by the parties
                         hereto or their respective successors or
                         assigns, and may not be otherwise
                         terminated except as provided herein.

                    12.  BINDING EFFECT; NO THIRD-PARTY       
                         BENEFICIARY.  

                              This Agreement shall be binding upon
                         and inure to the benefit of the
                         Corporation and its successors and assigns
                         and the Trust and its respective
                         successors, assigns and beneficiaries. 
                         This Agreement shall not confer any rights
                         or remedies upon any person other than the
                         parties hereto and their respective
                         successors and assigns, except that the
                         Employee is a third-party beneficiary of
                         this Agreement to the extent necessary to
                         effectuate the intents and purposes of
                         this Agreement.

                    13.  NOTICE.  Any notice, consent or demand
                         required or permitted to be given under
                         the provisions of this Agreement shall be
                         in writing, and shall be signed by the
                         party giving or making the same.  Any such
                         notice, consent or demand mailed to a
                         party hereto shall be sent by United
                         States certified mail, postage prepaid, or
                         sent by a nationally recognized overnight
                         delivery service, charges prepaid, in each
                         case addressed to such party's last known
                         address as shown on the records of the
                         Corporation.  The date of such mailing
                         shall be deemed the date of notice,
                         consent or demand.

                    14.  GOVERNING LAW.  This Agreement, and the
                         rights of the parties hereunder, shall be
                         governed by and construed in accordance
                         with the laws of the Commonwealth
                         of Massachusetts.

                    IN WITNESS WHEREOF, the parties hereto have
          executed this Agreement, in duplicate, as of the day and
          year first above written.

                                        MARCUS FAMILY 1990 
                                        INSURANCE TRUST u/t/d
                                        MARCH 1, 1990

                                        By /s/ Michael J. Glazerman  
                                           ---------------------------
                                           Name:   Michael J. Glazerman
                                           Title:  Trustee


          ATTEST:                       AMERICAN BILTRITE INC.

          /s/ Henry W. Winkleman        By /s/ Gilbert K. Gailius   
          ----------------------           -------------------------
          Secretary                        Name:  Gilbert K. Gailius
                                           Title: Vice President


                                   EXHIBIT A
                                   ---------

               The following life insurance policy is subject to the
          attached Split-Dollar Agreement:

          Insurer:  Massachusetts Mutual Life Insurance Company      

          Insured:  Cynthia S. Marcus                                

          Policy Number:  0025310                                    

          Selected Face Amount of Insurance:  $5,100,000             

          Date of Issue:  December 16, 1996                          




                            SPLIT-DOLLAR AGREEMENT

                    SPLIT-DOLLAR AGREEMENT (this "Agreement") made
          and entered into as of this 20th day of December, 1996 by
          and between American Biltrite Inc., a Delaware
          corporation with principal offices and a principal place
          of business in the Commonwealth of Massachusetts (the
          "Corporation"), and the Marcus Family 1990 Insurance
          Trust (the "Trust").  

                    William M. Marcus, an individual residing in
          the Commonwealth of Massachusetts (the "Employee"), is
          employed by the Corporation as an Executive Vice
          President.

                    The Employee desires that his family be
          provided life insurance protection under a policy of
          survivorship life insurance insuring the Employee's life
          and the life of Cynthia S. Marcus, the Employee's wife
          (each, an "Insured" and together, the "Insureds").  Such
          policy is described in Exhibit A attached hereto and by
          this reference made a part hereof (the "Policy").  The
          Policy has been issued by John Hancock Variable Life
          Insurance Company (the "Insurer").

                    The Trust is the owner of the Policy and, as
          such, possesses all incidents of ownership in and to the
          Policy, including without limitation the right to
          designate the Policy beneficiary.

                    The Corporation is willing to pay a portion of
          the premiums due on the Policy as an additional
          employment benefit for the Employee, on the terms and
          conditions hereinafter set forth.

                    The Corporation desires to have the Policy
          collaterally assigned to it by the Trust in order to
          secure the repayment of the amounts which it will pay
          toward the premiums on the Policy.

                    In consideration of the premises and of the
          mutual promises contained herein, the parties hereto
          agree as follows:

                    1.   PURCHASE OF POLICY.  The Trust has
                         purchased the Policy from the Insurer with
                         a Total Sum Insured at Issue (as such term
                         is defined in the Policy) of $1,250,000. 
                         The parties hereto agree that they will
                         take all necessary action to cause the
                         Insurer to issue the Policy and will take
                         any further action which may be necessary
                         to cause the Policy to conform to the
                         provisions of this Agreement.  The parties
                         hereto agree that the Policy shall be
                         subject to the terms and conditions of
                         this Agreement and of the related
                         collateral assignment filed with the
                         Insurer relating to the Policy.

                    2.   OWNERSHIP OF POLICY.  The Trust shall be
                         the sole and absolute owner of the Policy  
                         and shall have and may exercise all
                         ownership rights granted to the owner
                         thereof by the terms of the Policy,
                         including without limitation the right to
                         designate the Policy beneficiary and the
                         right to elect and change both the Total
                         Sum Insured at Issue and the investment
                         options of the Policy, except as may
                         otherwise be provided herein.

                    3.   PAYMENT OF PREMIUMS.  

                              a.   On or prior to the date which is
                         30 days prior to the due date of each
                         Policy premium, the Corporation shall
                         notify the Employee and the Trust of the
                         exact amount due from the Trust to the
                         Corporation hereunder toward payment of
                         the Planned Premium (as such term is
                         defined in the Policy).  While both
                         Insureds are alive, such amount shall be
                         equal to the annual cost of current life
                         insurance protection on the joint lives of
                         the Insureds, measured by the lower of the
                         P.S. 38 rate or the Insurer's current
                         published premium rate for annually
                         renewable term insurance for standard
                         risks.  After the death of the first
                         Insured to die, such amount shall be equal
                         to the annual cost of current life
                         insurance protection on the life of the
                         surviving Insured, measured by the lower
                         of the P.S. 58 rate, set forth in Revenue
                         Ruling 55-747 (or the corresponding
                         applicable provision of any future Revenue
                         Ruling), or the Insurer's current
                         published premium rate for annually
                         renewable term insurance for standard
                         risks.  The Trust shall pay such required
                         contribution to the Corporation prior to
                         the premium due date.  If the Trust fails
                         to make such timely payment, the
                         Corporation, in its sole discretion, may
                         elect to make such portion of the premium
                         payment, which payment shall be recovered
                         by the Corporation as provided herein.  

                              b.   On or before the due date of
                         each Policy premium, or within the grace
                         period provided therein, the Corporation
                         shall pay the full amount of the Planned
                         Premium to the Insurer and shall, upon
                         request, promptly furnish the Employee
                         evidence of timely payment of such
                         premium.  Except with the consent of the
                         Trust, the Corporation shall not pay less
                         than the Planned Premium, but it may, in
                         its discretion, at any time and from time
                         to time, subject to acceptance of such
                         amount by the Insurer, pay more than the
                         Planned Premium or make other premium
                         payments on the Policy.  The Corporation
                         shall annually furnish the Employee a     
                         statement of the amount of income
                         reportable by the Employee for federal and
                         state income tax purposes as a result of
                         the insurance protection provided to the
                         Policy beneficiary.

                    4.   COLLATERAL ASSIGNMENT.  To secure
                         repayment to the Corporation of the amount
                         of the premiums on the Policy paid by it
                         hereunder, the Trust has contemporaneously
                         herewith assigned the Policy to the
                         Corporation as collateral, under a form
                         acceptable to the Insurer for such
                         assignments.  The collateral assignment of
                         the Policy to the Corporation hereunder
                         shall not be terminated, altered or
                         amended by the Trust without the express
                         written consent of the Corporation.  The
                         parties hereto agree to take all action
                         necessary to cause such collateral
                         assignment to conform to the provisions of
                         this Agreement.

                    5.   LIMITATIONS ON TRUST'S RIGHTS IN POLICY.

                              a.   Except as otherwise provided
                         herein, the Trust shall not sell, assign,
                         transfer, borrow against or withdraw from
                         the cash surrender value of the Policy,
                         surrender or cancel the Policy, change the
                         beneficiary designation provision thereof
                         or increase or decrease the Total Sum
                         Insured at Issue without, in any such
                         case, the express written consent of the
                         Corporation.

                              b.   Notwithstanding any provision
                         hereof to the contrary, the Trust shall
                         have the sole authority to direct the
                         manner in which amounts in and among the
                         Subaccounts (as such term is defined in
                         the Policy) established pursuant to the
                         terms of the Policy shall be allocated
                         among the various investment options from
                         time to time available under the Policy
                         and to change such allocation from time to
                         time, as provided for in the Policy;
                         provided, however, that at least 50% of
                         the annual premium paid must at all times
                         be allocated to one or more of the
                         following:  a Fixed Account (as such term
                         is defined in the Policy); a short-term
                         government bond fund; or a money market
                         account.

                              c.   The Corporation shall have the
                         right to borrow that portion of the loan
                         value of the Policy equal in amount to the
                         total amount of the premiums advanced by
                         the Corporation on behalf of the Trust
                         hereunder, reduced by any then outstanding
                         indebtedness secured by the Policy which
                         was incurred by the Corporation, including 
                         any interest due on such indebtedness (the
                         "net premiums").  Interest on such Policy
                         loan shall be the responsibility of the
                         Corporation as such interest becomes due. 
                         The Trust shall have the right to borrow
                         that portion of the loan value of the
                         Policy equal in amount to the net premiums
                         for the sole purpose of paying such amount
                         to the Corporation under Section 8(a) of
                         this Agreement if it is terminated during
                         the lifetime of either of the Insureds. 
                         In the event of any such borrowing, the
                         loan proceeds shall be paid by the Insurer
                         directly to the Corporation, and such
                         payment shall discharge completely all
                         obligations owing from the Trust to the
                         Corporation under this Agreement with
                         respect to the Policy.  Interest on any
                         such Policy loan shall be the
                         responsibility of the Trust as such
                         interest becomes due.

                    6.   COLLECTION OF DEATH PROCEEDS.

                              a.   Upon the death of the last
                         surviving Insured, the Corporation and the
                         Trust shall cooperate to take whatever
                         action is necessary to collect the death
                         benefit provided under the Policy.  When
                         such benefit has been collected and paid
                         as provided herein, this Agreement shall
                         thereupon terminate.

                              b.   Upon the death of the last
                         surviving Insured, the Corporation shall
                         have the unqualified right to receive a
                         portion of such death benefit equal to the
                         net premiums paid by it.  The balance of
                         the death benefit provided under the
                         Policy, if any, shall be paid directly to
                         the Policy beneficiary in the manner and
                         in the amount or amounts provided in the
                         beneficiary designation provision of the
                         Policy.  In no event shall the amount
                         payable to the Corporation hereunder
                         exceed the Policy proceeds payable as a
                         result of the maturity of the Policy as a
                         death claim.  No amount shall be paid from
                         such death benefit to the Policy
                         beneficiary until the full amount due the
                         Corporation hereunder has been paid.

                              c.   Notwithstanding any provision
                         hereof to the contrary, in the event that,
                         for any reason whatsoever, no death
                         benefit is payable under the Policy upon
                         the death of the last surviving Insured
                         and in lieu thereof the Insurer refunds
                         all or any part of the premiums paid for
                         the Policy, the Corporation shall have the
                         unqualified right to such premiums in an
                         amount not to exceed the net premiums paid
                         by it.                    

                         7.   TERMINATION OF THIS AGREEMENT DURING THE
                         LIFETIME OF EITHER OF THE INSUREDS.

                              a.   This Agreement shall terminate
                         during the lifetime of either of the
                         Insureds, without notice, upon the
                         occurrence of any of the following events:
                         (a) total cessation of the Corporation's
                         business; (b) liquidation or dissolution
                         of the Corporation; or (c) termination of
                         the Employee's employment by the
                         Corporation for Cause (as defined below). 
                         For the purposes of this Section 7(a),
                         "Cause" shall mean (i) conviction of the
                         Employee for any felony or for fraud or
                         embezzlement; (ii) the Employee's willful
                         and continued refusal to substantially
                         perform reasonably assigned duties with
                         the Corporation (other than any such
                         refusal resulting from incapacity due to
                         physical or mental illness or disability)
                         after a written demand for substantial
                         performance is delivered to the Employee
                         identifying the manner in which the
                         Corporation believes that the Employee has
                         willfully and continuously refused to
                         substantially perform his duties; or (iii)
                         other willful misconduct by the Employee
                         which is materially injurious to the
                         Corporation.  For the purposes of this
                         Section 7(a), no act or failure to act
                         shall be considered "willful" unless done
                         or omitted to be done not in good faith
                         and without reasonable belief that such
                         action or omission was in the best
                         interest of the Corporation.

                              b.   The Corporation may terminate
                         this Agreement at any time after the date
                         which is 14 years after the Date of Issue
                         (as such term is defined in the Policy) by
                         written notice to the Trust.  Such
                         termination shall be effective as of the
                         date of such notice.

                              c.   In addition, the Trust may
                         terminate this Agreement during the
                         lifetime of either of the Insureds and
                         while no premium under the Policy is
                         overdue by written notice to the
                         Corporation.  Such termination shall be
                         effective as of the date of such notice.

                    8.   DISPOSITION OF THE POLICY ON TERMINATION
                         OF THIS AGREEMENT DURING THE LIFETIME OF
                         EITHER OF THE INSURED.

                              a.   For 60 days after the date of
                         the termination of this Agreement during
                         the lifetime of either of the Insureds
                         under Section 7 of this Agreement, the
                         Trust shall have the option of obtaining
                         the release of the collateral assignment 
                         of the Policy to the Corporation.  To
                         obtain such release, the Trust shall repay
                         to the Corporation an amount equal to the
                         total amount of the net premiums paid by
                         the Corporation.  Upon receipt of such
                         amount, the Corporation shall release the
                         collateral assignment of the Policy by the
                         execution and delivery of an appropriate
                         instrument of release.

                              b.   If the Trust fails to exercise
                         such option within such 60-day period,
                         then, at the request of the Corporation,
                         the Trust shall execute any document or
                         documents required by the Insurer to
                         transfer all interests of the Trust in the
                         Policy, including without limitation the
                         Trust's right to designate the Policy
                         beneficiary, to the Corporation. 
                         Alternatively, the Corporation may enforce
                         its right to be repaid the amount due it
                         hereunder from the cash surrender value of
                         the Policy under the collateral assignment
                         of the Policy; provided, however, that in
                         the event the cash surrender value of the
                         Policy exceeds the amount due the
                         Corporation hereunder, such excess shall
                         be paid to the Trust.  Thereafter, neither
                         the Trust nor the Trust's successors,
                         assigns or beneficiaries shall have any
                         further interest in and to the Policy
                         under the terms thereof or under this
                         Agreement.

                    9.   INSURER NOT A PARTY.  The Insurer shall be
                         fully discharged from its obligations
                         under the Policy by payment of the Policy
                         death benefit to the beneficiary or
                         beneficiaries named in the Policy, subject
                         to the terms and conditions of the Policy. 
                         In no event shall the Insurer be
                         considered a party to this Agreement or
                         any modification or amendment hereof.  No
                         provision of this Agreement nor of any
                         modification or amendment hereof shall in
                         any way be construed as enlarging,
                         changing, varying or in any other way
                         affecting the obligations of the Insurer
                         as expressly provided in the Policy,
                         except insofar as the provisions hereof
                         are made a part of the Policy by the
                         collateral assignment executed by the
                         Trust and filed with the Insurer in
                         connection herewith.

                    10.  NAMED FIDUCIARY, DETERMINATION OF
                         BENEFITS, CLAIMS PROCEDURE AND
                         ADMINISTRATION.

                              a.   The Corporation is hereby
                         designated as the named fiduciary under
                         this Agreement.  The named fiduciary shall
                         have authority to control and manage the    
                         operation and administration of this
                         Agreement, and it shall be responsible for
                         establishing and carrying out a funding
                         policy and method consistent with the
                         objectives of this Agreement.  The
                         Corporation may allocate to others certain
                         aspects of the management and operational
                         responsibilities of this Agreement,
                         including by the employment of advisors
                         and the delegation of any ministerial
                         duties to qualified individuals.

                              b.   (1)  Claim.

                         A person who believes that he or she is
                         being denied a benefit to which he or she
                         is entitled under this Agreement
                         (hereinafter referred to as a "Claimant")
                         may file a written request for such
                         benefit with the Corporation, setting
                         forth his or her claim.  The request must
                         be addressed to the President of the
                         Corporation at its then principal place of
                         business.

                                   (2)  Claim Decision.

                         Upon receipt of a claim, the Corporation
                         shall advise the Claimant that a reply
                         will be forthcoming within 90 days and
                         shall, in fact, deliver such reply within
                         such 90-day period.  Upon written notice
                         prior to the expiration of the 90-day
                         reply period, the Corporation may,
                         however, extend the reply period for an
                         additional 90 days for reasonable cause. 
                         If the claim is denied in whole or in
                         part, the Corporation shall adopt a
                         written opinion, using language calculated
                         to be understood by the Claimant, setting
                         forth: (A) the specific reason or reasons
                         for such denial; (B) the specific
                         reference to pertinent provisions of this
                         Agreement on which such denial is based;
                         (C) a description of any additional
                         material or information necessary for the
                         Claimant to perfect his or her claim and
                         an explanation why such material or such
                         information is necessary; (D) appropriate
                         information as to the steps to be taken if
                         the Claimant wishes to submit the claim
                         for review; and (E) the time limits for
                         requesting a review under subsection (3)
                         and for review under subsection (4) of
                         this section 10(b).  If a notice of denial
                         is not received within the reply period,
                         the claim shall be deemed denied and the
                         Claimant shall be permitted to request
                         review, as set forth below.

                                   (3)  Request for Review.

                         With 60 days after the receipt by the    
                         Claimant of the written opinion described
                         above (or, in the case of a deemed denial,
                         within 60 days after the end of the reply
                         period), the Claimant may request in
                         writing that the Secretary of the
                         Corporation (the "Secretary") review the
                         determination of the Corporation.  Such
                         request must be addressed to the
                         Secretary, at the Corporation's then
                         principal place of business.  The Claimant
                         or his or her duly authorized
                         representative may, but need not, review
                         the pertinent documents and submit issues
                         and comments in writing for consideration
                         by the Secretary.  If the Claimant does
                         not request a review by the Secretary of
                         the Corporation's determination within
                         such 60-day period, he shall be barred and
                         estopped from challenging the
                         Corporation's determination, except as may
                         be otherwise provided herein.

                                   (4)  Review of Decision.

                         Within 60 days after the Secretary's
                         receipt of a request for review, he or she
                         will review the Corporation's
                         determination.  After considering all
                         materials presented by the Claimant, the
                         Secretary will render a written opinion,
                         using language calculated to be understood
                         by the Claimant, setting forth the
                         specific reasons for the decision and
                         containing specific references to the
                         pertinent provisions of this Agreement on
                         which the decision is based.  If special
                         circumstances require that the 60-day time
                         period be extended, the Secretary will so
                         notify the Claimant and will render the
                         written opinion as soon as possible, but
                         no later than 120 days after receipt of
                         the request for review.  If the written
                         opinion on review is not rendered within
                         the 60-day period (or the 120-day period,
                         if an extension is granted), the claim
                         shall be deemed denied on review.

                                   (5)  Payment of Claim.

                         If and when a claim is determined to be
                         payable, the Corporation will promptly
                         issue a check to the Claimant.

                                   (6)  Other Remedies.

                         After exhaustion of the claims procedures
                         set forth in this Section 10(b), nothing
                         shall prevent any person from pursuing any
                         other legal or equitable remedy otherwise
                         available, including without limitation
                         legal action in federal court.

                    11.  AMENDMENT.  This Agreement may not be
                         amended, altered or modified, except by a
                         written instrument signed by the parties
                         hereto or their respective successors or
                         assigns, and may not be otherwise
                         terminated except as provided herein.

                    12.  BINDING EFFECT; NO THIRD-PARTY       
                         BENEFICIARY.  

                              This Agreement shall be binding upon
                         and inure to the benefit of the
                         Corporation and its successors and assigns
                         and the Trust and its respective
                         successors, assigns and beneficiaries. 
                         This Agreement shall not confer any rights
                         or remedies upon any person other than the
                         parties hereto and their respective
                         successors and assigns, except that the
                         Employee is a third-party beneficiary of
                         this Agreement to the extent necessary to
                         effectuate the intents and purposes of
                         this Agreement.

                    13.  NOTICE.  Any notice, consent or demand
                         required or permitted to be given under
                         the provisions of this Agreement shall be
                         in writing, and shall be signed by the
                         party giving or making the same.  Any such
                         notice, consent or demand mailed to a
                         party hereto shall be sent by United
                         States certified mail, postage prepaid, or
                         sent by a nationally recognized overnight
                         delivery service, charges prepaid, in each
                         case addressed to such party's last known
                         address as shown on the records of the
                         Corporation.  The date of such mailing
                         shall be deemed the date of notice,
                         consent or demand.

                    14.  GOVERNING LAW.  This Agreement, and the
                         rights of the parties hereunder, shall be
                         governed by and construed in accordance
                         with the laws of the Commonwealth
                         of Massachusetts.

                    IN WITNESS WHEREOF, the parties hereto have
          executed this Agreement, in duplicate, as of the day and
          year first above written.

                                        MARCUS FAMILY 1990 
                                        INSURANCE TRUST

                                        By /s/ Michael J. Glazerman  
                                          ---------------------------
                                          Name:  Michael J. Glazerman
                                          Title:  Trustee


          ATTEST:                       AMERICAN BILTRITE INC.

          /s/ Henry W. Winkleman        By /s/ Gilbert K. Gailius    
          -----------------------          ---------------------------
          Secretary                       Name: Gilbert K. Gailius
                                          Title: Vice President


                                    EXHIBIT A

                    The following life insurance policy is subject to
          the attached Split-Dollar Agreement:

          Insurer:  John Hancock Variable Life Insurance Company    

          Insureds:  William M. & Cynthia S. Marcus                 

          Policy Number:  20010120                                  

          Total Sum Insured at Issue:  $1,250,000                   

          Date of Issue:  October 10, 1996                          



                            SPLIT-DOLLAR AGREEMENT

                    SPLIT-DOLLAR AGREEMENT (this "Agreement") made
          and entered into as of this 20th day of December, 1996 by
          and between American Biltrite Inc., a Delaware
          corporation with principal offices and a principal place
          of business in the Commonwealth of Massachusetts (the
          "Corporation"), and the Marcus Family 1996 Irrevocable
          Insurance Trust Dated October 28, 1996 (the "Trust").  

                    Richard G. Marcus, an individual residing in
          the Commonwealth of Massachusetts (the "Employee"), is
          employed by the Corporation as its President.

                    The Employee desires that his family be
          provided life insurance protection under a survivorship
          life insurance policy insuring the Employee's life and
          the life of Beth A. Marcus, the Employee's wife (each, an
          "Insured" and together, the "Insureds").  Such policy is
          described in Exhibit A attached hereto and by this
          reference is made a part hereof (the "Policy").  The
          Policy has being issued by John Hancock Variable Life
          Insurance Company (the "Insurer").

                    The Trust is the owner of the Policy and, as
          such, possesses all incidents of ownership in and to the
          Policy, including without limitation the right to
          designate the Policy beneficiary.

                    The Corporation is willing to pay a portion of
          the premiums due on the Policy as an additional
          employment benefit for the Employee, on the terms and
          conditions hereinafter set forth.

                    The Corporation desires to have the Policy
          collaterally assigned to it by the Trust in order to
          secure the repayment of the amounts which it will pay
          toward the premiums on the Policy.

                    In consideration of the premises and of the
          mutual promises contained herein, the parties hereto
          agree as follows:

                    1.   PURCHASE OF POLICY.  The Trust has
                         purchased the Policy from the Insurer with
                         a Total Sum Insured at Issue (as such term
                         is defined in the Policy) of $2,500,000. 
                         The parties hereto agree that they will
                         take all necessary action to cause the
                         Insurer to issue the Policy and will take
                         any further action which may be necessary
                         to cause the Policy to conform to the
                         provisions of this Agreement.  The parties
                         hereto agree that the Policy shall be
                         subject to the terms and conditions of
                         this Agreement and of the related
                         collateral assignment filed with the
                         Insurer relating to the Policy.

                    2.   OWNERSHIP OF POLICY.  The Trust shall be
                         the sole and absolute owner of the Policy
                         and shall have and may exercise all
                         ownership rights granted to the owner  
                         thereof by the terms of the Policy,
                         including without limitation the right to
                         designate the Policy beneficiary and the
                         right to elect and change both the Total
                         Sum Insured at Issue and the investment
                         options of the Policy, except as may
                         otherwise be provided herein.

                    3.   PAYMENT OF PREMIUMS.  

                              a.   On or prior to the date which is
                         30 days prior to the due date of each
                         Policy premium, the Corporation shall
                         notify the Employee and the Trust of the
                         exact amount due from the Trust to the
                         Corporation hereunder toward payment of
                         the Planned Premium (as such term is
                         defined in the Policy).  While both
                         Insureds are alive, such amount shall be
                         equal to the annual cost of current joint
                         life insurance protection on the joint
                         lives of the Insureds, measured by the
                         lower of the P.S. 38 rate or the Insurer's
                         current published premium rate for
                         annually renewable term insurance for
                         standard risks.  After the death of the
                         first Insured to die, such amount shall be
                         equal to the annual cost of current life
                         insurance protection on the life of the
                         surviving Insured, measured by the lower
                         of the P.S. 58 rate, set forth in Revenue
                         Ruling 55-747 (or the corresponding
                         applicable provision of any future Revenue
                         Ruling), or the Insurer's current
                         published premium rate for annually
                         renewable term insurance for standard
                         risks.  The Trust shall pay such required
                         contribution to the Corporation prior to
                         the premium due date.  If the Trust fails
                         to make such timely payment, the
                         Corporation, in its sole discretion, may
                         elect to make such portion of the premium
                         payment, which payment shall be recovered
                         by the Corporation as provided herein.  

                              b.   On or before the due date of
                         each Policy premium, or within the grace
                         period provided therein, the Corporation
                         shall pay the full amount of the Planned
                         Premium to the Insurer and shall, upon
                         request, promptly furnish the Employee
                         evidence of timely payment of such
                         premium.  Except with the consent of the
                         Trust, the Corporation shall not pay less
                         than the Planned Premium, but it may, in
                         its discretion, at any time and from time
                         to time, subject to acceptance of such
                         amount by the Insurer, pay more than the
                         Planned Premium or make other premium
                         payments on the Policy.  The Corporation
                         shall annually furnish the Employee a
                         statement of the amount of income
                         reportable by the Employee for federal and  
                         state income tax purposes as a result of
                         the insurance protection provided to the
                         Policy beneficiary.

                    4.   COLLATERAL ASSIGNMENT.  To secure
                         repayment to the Corporation of the amount
                         of the premiums on the Policy paid by it
                         hereunder, the Trust has contemporaneously
                         herewith assigned the Policy to the
                         Corporation as collateral, under a form
                         acceptable to the Insurer for such
                         assignments.  The collateral assignment of
                         the Policy to the Corporation hereunder
                         shall not be terminated, altered or
                         amended by the Trust without the express
                         written consent of the Corporation.  The
                         parties hereto agree to take all action
                         necessary to cause such collateral
                         assignment to conform to the provisions of
                         this Agreement.

                    5.   LIMITATIONS ON TRUST'S RIGHTS IN POLICY.

                              a.   Except as otherwise provided
                         herein, the Trust shall not sell, assign,
                         transfer, borrow against or withdraw from
                         the cash surrender value of the Policy,
                         surrender or cancel the Policy, change the
                         beneficiary designation provision thereof
                         or increase or decrease the Total Sum
                         Insured at Issue without, in any such
                         case, the express written consent of the
                         Corporation.

                              b.   Notwithstanding any provision
                         hereof to the contrary, the Trust shall
                         have the sole authority to direct the
                         manner in which amounts in and among the
                         Subaccounts (as such term is defined in
                         the Policy) established pursuant to the
                         terms of the Policy shall be allocated
                         among the various investment options from
                         time to time available under the Policy
                         and to change such allocation from time to
                         time, as provided for in the Policy;
                         provided, however, that at least 50% of
                         the annual premium paid must at all times
                         be allocated to one or more of the
                         following:  a Fixed Account (as such term
                         is defined in the Policy); a short-term
                         government bond fund; or a money market
                         account.

                              c.   The Corporation shall have the
                         right to borrow that portion of the loan
                         value of the Policy equal in amount to the
                         total amount of the premiums advanced by
                         the Corporation on behalf of the Trust
                         hereunder, reduced by any then outstanding
                         indebtedness secured by the Policy which
                         was incurred by the Corporation, including
                         any interest due on such indebtedness (the
                         "net premiums").  Interest on such Policy  
                         loan shall be the responsibility of the
                         Corporation as such interest becomes due. 
                         The Trust shall have the right to borrow
                         that portion of the loan value of the
                         Policy equal in amount to the net premiums
                         for the sole purpose of paying such amount
                         to the Corporation under Section 8(a) of
                         this Agreement if it is terminated during
                         the lifetime of either of the Insureds. 
                         In the event of any such borrowing, the
                         loan proceeds shall be paid by the Insurer
                         directly to the Corporation, and such
                         payment shall discharge completely all
                         obligations owing from the Trust to the
                         Corporation under this Agreement with
                         respect to the Policy.  Interest on any
                         such Policy loan shall be the
                         responsibility of the Trust as such
                         interest becomes due.

                    6.   COLLECTION OF DEATH PROCEEDS.

                              a.   Upon the death of the last
                         surviving Insured, the Corporation and the
                         Trust shall cooperate to take whatever
                         action is necessary to collect the death
                         benefit provided under the Policy.  When
                         such benefit has been collected and paid
                         as provided herein, this Agreement shall
                         thereupon terminate.

                              b.   Upon the death of the last
                         surviving Insured, the Corporation shall
                         have the unqualified right to receive a
                         portion of such death benefit equal to the
                         net premiums paid by it.  The balance of
                         the death benefit provided under the
                         Policy, if any, shall be paid directly to
                         the Policy beneficiary in the manner and
                         in the amount or amounts provided in the
                         beneficiary designation provision of the
                         Policy.  In no event shall the amount
                         payable to the Corporation hereunder
                         exceed the Policy proceeds payable as a
                         result of the maturity of the Policy as a
                         death claim.  No amount shall be paid from
                         such death benefit to the Policy
                         beneficiary until the full amount due the
                         Corporation hereunder has been paid.

                              c.   Notwithstanding any provision
                         hereof to the contrary, in the event that,
                         for any reason whatsoever, no death
                         benefit is payable under the Policy upon
                         the death of the last surviving Insured
                         and in lieu thereof the Insurer refunds
                         all or any part of the premiums paid for
                         the Policy, the Corporation shall have the
                         unqualified right to such premiums in an
                         amount not to exceed the net premiums paid
                         by it.
                    7.   TERMINATION OF THIS AGREEMENT DURING THE
                         LIFETIME OF EITHER OF THE INSUREDS.

                              a.   This Agreement shall terminate
                         during the lifetime of either of the
                         Insureds, without notice, upon the
                         occurrence of any of the following events:
                         (a) total cessation of the Corporation's
                         business; (b) liquidation or dissolution
                         of the Corporation; or (c) termination of
                         the Employee's employment by the
                         Corporation for Cause (as defined below). 
                         For the purposes of this Section 7(a),
                         "Cause" shall mean (i) conviction of the
                         Employee for any felony or for fraud or
                         embezzlement; (ii) the Employee's willful
                         and continued refusal to substantially
                         perform reasonably assigned duties with
                         the Corporation (other than any such
                         refusal resulting from incapacity due to
                         physical or mental illness or disability)
                         after a written demand for substantial
                         performance is delivered to the Employee
                         identifying the manner in which the
                         Corporation believes that the Employee has
                         willfully and continuously refused to
                         substantially perform his duties; or (iii)
                         other willful misconduct by the Employee
                         which is materially injurious to the
                         Corporation.  For the purposes of this
                         Section 7(a), no act or failure to act
                         shall be considered "willful" unless done
                         or omitted to be done not in good faith
                         and without reasonable belief that such
                         action or omission was in the best
                         interests of the Corporation.

                              b.   The Corporation may terminate
                         this Agreement at any time after the date
                         which is 16 years after the Date of Issue
                         (as such term is defined in the Policy) by
                         written notice to the Trust.  Such
                         termination shall be effective as of the
                         date of such notice.  

                              c.   In addition, the Trust may
                         terminate this Agreement during the
                         lifetime of either of the Insureds and
                         while no premium under the Policy is
                         overdue by written notice to the
                         Corporation.  Such termination shall be
                         effective as of the date of such notice.

                    8.   DISPOSITION OF THE POLICY ON TERMINATION
                         OF THIS AGREEMENT DURING THE LIFETIME OF
                         EITHER OF THE INSUREDS.

                              a.   For 60 days after the date of
                         the termination of this Agreement during
                         the lifetime of either of the Insureds
                         under Section 7 of this Agreement, the
                         Trust shall have the option of obtaining
                         the release of the collateral assignment  
                         of the Policy to the Corporation.  To
                         obtain such release, the Trust shall repay
                         to the Corporation an amount equal to the
                         total amount of the net premiums paid by
                         the Corporation.  Upon receipt of such
                         amount, the Corporation shall release the
                         collateral assignment of the Policy by the
                         execution and delivery of an appropriate
                         instrument of release.

                              b.   If the Trust fails to exercise
                         such option within such 60-day period,
                         then, at the request of the Corporation,
                         the Trust shall execute any document or
                         documents required by the Insurer to
                         transfer all interests of the Trust in the
                         Policy, including without limitation the
                         Trust's right to designate the Policy
                         beneficiary, to the Corporation. 
                         Alternatively, the Corporation may enforce
                         its right to be repaid the amount due it
                         hereunder from the cash surrender value of
                         the Policy under the collateral assignment
                         of the Policy; provided, however, that in
                         the event the cash surrender value of the
                         Policy exceeds the amount due the
                         Corporation hereunder, such excess shall
                         be paid to the Trust.  Thereafter, neither
                         the Trust nor the Trust's successors,
                         assigns or beneficiaries shall have any
                         further interest in and to the Policy
                         under the terms thereof or under this
                         Agreement.

                    9.   INSURER NOT A PARTY.  The Insurer shall be
                         fully discharged from its obligations
                         under the Policy by payment of the Policy
                         death benefit to the beneficiary or
                         beneficiaries named in the Policy, subject
                         to the terms and conditions of the Policy. 
                         In no event shall the Insurer be
                         considered a party to this Agreement or
                         any modification or amendment hereof.  No
                         provision of this Agreement nor of any
                         modification or amendment hereof shall in
                         any way be construed as enlarging,
                         changing, varying or in any other way
                         affecting the obligations of the Insurer
                         as expressly provided in the Policy,
                         except insofar as the provisions hereof
                         are made a part of the Policy by the
                         collateral assignment executed by the
                         Trust and filed with the Insurer in
                         connection herewith.

                    10.  NAMED FIDUCIARY, DETERMINATION OF
                         BENEFITS, CLAIMS PROCEDURE AND
                         ADMINISTRATION.

                              a.   The Corporation is hereby
                         designated as the named fiduciary under
                         this Agreement.  The named fiduciary shall
                         have authority to control and manage the  
                         operation and administration of this
                         Agreement, and it shall be responsible for
                         establishing and carrying out a funding
                         policy and method consistent with the
                         objectives of this Agreement.  The
                         Corporation may allocate to others certain
                         aspects of the management and operational
                         responsibilities of this Agreement,
                         including by the employment of advisors
                         and the delegation of any ministerial
                         duties to qualified individuals.

                              b.   (1)  Claim.

                         A person who believes that he or she is
                         being denied a benefit to which he or she
                         is entitled under this Agreement
                         (hereinafter referred to as a "Claimant")
                         may file a written request for such
                         benefit with the Corporation, setting
                         forth his or her claim.  The request must
                         be addressed to the President of the
                         Corporation at its then principal place of
                         business.

                                   (2)  Claim Decision.

                         Upon receipt of a claim, the Corporation
                         shall advise the Claimant that a reply
                         will be forthcoming within 90 days and
                         shall, in fact, deliver such reply within
                         such 90-day period.  Upon written notice
                         prior to the expiration of the 90-day
                         reply period, the Corporation may,
                         however, extend the reply period for an
                         additional 90 days for reasonable cause. 
                         If the claim is denied in whole or in
                         part, the Corporation shall adopt a
                         written opinion, using language calculated
                         to be understood by the Claimant, setting
                         forth: (A) the specific reason or reasons
                         for such denial; (B) the specific
                         reference to pertinent provisions of this
                         Agreement on which such denial is based;
                         (C) a description of any additional
                         material or information necessary for the
                         Claimant to perfect his or her claim and
                         an explanation why such material or such
                         information is necessary; (D) appropriate
                         information as to the steps to be taken if
                         the Claimant wishes to submit the claim
                         for review; and (E) the time limits for
                         requesting a review under subsection (3)
                         and for review under subsection (4) of
                         this section 10(b).  If a notice of denial
                         is not received within the reply period,
                         the claim shall be deemed denied and the
                         Claimant shall be permitted to request
                         review, as set forth below.

                                   (3)  Request for Review.
                         With 60 days after the receipt by the
                         Claimant of the written opinion described
                         above (or, in the case of a deemed denial,
                         within 60 days after the end of the reply
                         period), the Claimant may request in
                         writing that the Secretary of the
                         Corporation (the "Secretary") review the
                         determination of the Corporation.  Such
                         request must be addressed to the
                         Secretary, at the Corporation's then
                         principal place of business.  The Claimant
                         or his or her duly authorized
                         representative may, but need not, review
                         the pertinent documents and submit issues
                         and comments in writing for consideration
                         by the Secretary.  If the Claimant does
                         not request a review by the Secretary of
                         the Corporation's determination within
                         such 60-day period, he shall be barred and
                         estopped from challenging the
                         Corporation's determination, except as may
                         be otherwise provided herein.

                                   (4)  Review of Decision.
                         Within 60 days after the Secretary's
                         receipt of a request for review, he or she
                         will review the Corporation's
                         determination.  After considering all
                         materials presented by the Claimant, the
                         Secretary will render a written opinion,
                         using language calculated to be understood
                         by the Claimant, setting forth the
                         specific reasons for the decision and
                         containing specific references to the
                         pertinent provisions of this Agreement on
                         which the decision is based.  If special
                         circumstances require that the 60-day time
                         period be extended, the Secretary will so
                         notify the Claimant and will render the
                         written opinion as soon as possible, but
                         no later than 120 days after receipt of
                         the request for review.  If the written
                         opinion on review is not rendered within
                         the 60-day period (or the 120-day period,
                         if an extension is granted), the claim
                         shall be deemed denied on review.

                                   (5)  Payment of Claim.

                         If and when a claim is determined to be
                         payable, the Corporation will promptly
                         issue a check to the Claimant.

                                   (6)  Other Remedies.

                         After exhaustion of the claims procedures
                         set forth in this Section 10(b), nothing
                         shall prevent any person from pursuing any
                         other legal or equitable remedy otherwise
                         available, including without limitation
                         legal action in federal court.

                    11.  AMENDMENT.  This Agreement may not be
                         amended, altered or modified, except by a
                         written instrument signed by the parties
                         hereto or their respective successors or
                         assigns, and may not be otherwise
                         terminated except as provided herein.

                    12.  BINDING EFFECT; NO THIRD-PARTY       
                         BENEFICIARY.  

                              This Agreement shall be binding upon
                         and inure to the benefit of the
                         Corporation and its successors and assigns
                         and the Trust and its respective
                         successors, assigns and beneficiaries. 
                         This Agreement shall not confer any rights
                         or remedies upon any person other than the
                         parties hereto and their respective
                         successors and assigns, except that the
                         Employee is a third-party beneficiary of
                         this Agreement to the extent necessary to
                         effectuate the intents and purposes of
                         this Agreement.

                    13.  NOTICE.  Any notice, consent or demand
                         required or permitted to be given under
                         the provisions of this Agreement shall be
                         in writing, and shall be signed by the
                         party giving or making the same.  Any such
                         notice, consent or demand mailed to a
                         party hereto shall be sent by United
                         States certified mail, postage prepaid, or
                         sent by a nationally recognized overnight
                         delivery service, charges prepaid, in each
                         case addressed to such party's last known
                         address as shown on the records of the
                         Corporation.  The date of such mailing
                         shall be deemed the date of notice,
                         consent or demand.

                    14.  GOVERNING LAW.  This Agreement, and the
                         rights of the parties hereunder, shall be
                         governed by and construed in accordance
                         with the laws of the Commonwealth
                         of Massachusetts.

                    IN WITNESS WHEREOF, the parties hereto have
          executed this Agreement, in duplicate, as of the day and
          year first above written.

                                        MARCUS FAMILY 1996 
                                        IRREVOCABLE INSURANCE TRUST
                                        DATED OCTOBER 28, 1996

                                        By /s/ David P. Gerstenblatt 
                                           --------------------------
                                          Name:  David P. Gerstenblatt
                                          Title:  Trustee


          ATTEST:                       AMERICAN BILTRITE INC.

          /s/ Henry W. Winkleman        By /s/ William M. Marcus     
          ----------------------          ---------------------------
          Secretary                       Name: William M. Marcus
                                          Title: Executive 
                                                    Vice President

                                    EXHIBIT A

                    The following life insurance policy is subject to
          the attached Split-Dollar Agreement:

          Insurer:  John Hancock Variable Life Insurance Company   

          Insureds:  Richard G. & Beth A. Marcus                   

          Policy Number:  20010583                                 

          Total Sum Insured at Issue:  $2,500,000                  

          Date of Issue:  October 10, 1996                         



                            SPLIT-DOLLAR AGREEMENT

                    SPLIT-DOLLAR AGREEMENT (this "Agreement") made
          and entered into as of this 20th day of December, 1996 by
          and between American Biltrite Inc., a Delaware corpora-
          tion with principal offices and a principal place of
          business in the Commonwealth of Massachusetts (the "Cor-
          poration"), and The Richard G. Marcus Irrevocable Insur-
          ance Trust of 1990 Dated June 1, 1990 (the "Trust").  

                    Richard G. Marcus, an individual residing in
          the Commonwealth of Massachusetts (the "Employee"), is
          employed by the Corporation as its President.

                    The Employee desires that his family be provid-
          ed life insurance protection under a policy of life
          insurance insuring the Employee's life, described in
          Exhibit A attached hereto and by this reference made a
          part hereof (the "Policy"), which has been issued by John
          Hancock Variable Life Insurance Company (the "Insurer").

                    The Trust is the owner of the Policy and, as
          such, possesses all incidents of ownership in and to the
          Policy, including without limitation the right to desig-
          nate the Policy beneficiary.

                    The Corporation is willing to pay a portion of
          the premiums due on the Policy as an additional employ-
          ment benefit for the Employee, on the terms and condi-
          tions hereinafter set forth.

                    The Corporation desires to have the Policy
          collaterally assigned to it by the Trust in order to
          secure the repayment of the amounts which it will pay
          toward the premiums on the Policy.

                    In consideration of the premises and of the
          mutual promises contained herein, the parties hereto
          agree as follows:

                    1.   PURCHASE OF POLICY.  The Trust has pur-
                         chased the Policy from the Insurer with a
                         Total Sum Insured at Issue (as such term
                         is defined in the Policy) of $2,590,000. 
                         The parties hereto agree that they will
                         take all necessary action to cause the
                         Insurer to issue the Policy and will take
                         any further action which may be necessary
                         to cause the Policy to conform to the
                         provisions of this Agreement.  The parties
                         hereto agree that the Policy shall be
                         subject to the terms and conditions of
                         this Agreement and of the related collat-
                         eral assignment filed with the Insurer
                         relating to the Policy.

                    2.   OWNERSHIP OF POLICY.  The Trust shall be
                         the sole and absolute owner of the Policy
                         and shall have and may exercise all owner-
                         ship rights granted to the owner thereof
                         by the terms of the Policy, including
                         without limitation the right to designate
                         the Policy beneficiary and the right to   
                         elect and change both the Total Sum In-
                         sured at Issue and the investment options
                         of the Policy, except as may otherwise be
                         provided herein.

                    3.   PAYMENT OF PREMIUMS.  

                              a.   On or prior to the date which is
                         30 days prior to the due date of each
                         Policy premium, the Corporation shall
                         notify the Employee and the Trust of the
                         exact amount due from the Trust to the
                         Corporation hereunder toward payment of
                         the Planned Premium (as such term is de-
                         fined in the Policy), which shall be an
                         amount equal to the annual cost of current
                         life insurance protection on the life of
                         the Employee, measured by the lower of the
                         P.S. 58 rate, set forth in Revenue Ruling
                         55-747 (or the corresponding applicable
                         provision of any future Revenue Ruling),
                         or the Insurer's current published premium
                         rate for annually renewable term insurance
                         for standard risks.  The Trust shall pay
                         such required contribution to the Corpora-
                         tion prior to the premium due date.  If
                         the Trust fails to make such timely pay-
                         ment, the Corporation, in its sole discre-
                         tion, may elect to make such portion of
                         the premium payment, which payment shall
                         be recovered by the Corporation as provid-
                         ed herein.  

                              b.   On or before the due date of
                         each Policy premium, or within the grace
                         period provided therein, the Corporation
                         shall pay the full amount of the Planned
                         Premium to the Insurer and shall, upon
                         request, promptly furnish the Employee
                         evidence of timely payment of such premi-
                         um.  Except with the consent of the Trust,
                         the Corporation shall not pay less than
                         the Planned Premium, but it may, in its
                         discretion, at any time and from time to
                         time, subject to acceptance of such amount
                         by the Insurer, pay more than the Planned
                         Premium or make other premium payments on
                         the Policy.  The Corporation shall annual-
                         ly furnish the Employee a statement of the
                         amount of income reportable by the Employ-
                         ee for federal and state income tax pur-
                         poses as a result of the insurance protec-
                         tion provided to the Policy beneficiary.

                    4.   COLLATERAL ASSIGNMENT.  To secure repay-
                         ment to the Corporation of the amount of
                         the premiums on the Policy paid by it
                         hereunder, the Trust has contemporaneously
                         herewith assigned the Policy to the Corpo-
                         ration as collateral, under a form accept-
                         able to the Insurer for such assignments. 
                         The collateral assignment of the Policy to
                         the Corporation hereunder shall not be
                         terminated, altered or amended by the  
                         Trust without the express written consent
                         of the Corporation.  The parties hereto
                         agree to take all action necessary to
                         cause such collateral assignment to con-
                         form to the provisions of this Agreement.

                    5.   LIMITATIONS ON TRUST'S RIGHTS IN POLICY.

                              a.   Except as otherwise provided
                         herein, the Trust shall not sell, assign,
                         transfer, borrow against or withdraw from
                         the cash surrender value of the Policy,
                         surrender or cancel the Policy, change the
                         beneficiary designation provision thereof
                         or increase or decrease the Total Sum
                         Insured at Issue without, in any such
                         case, the express written consent of the
                         Corporation.

                              b.   Notwithstanding any provision
                         hereof to the contrary, the Trust shall
                         have the sole authority to direct the
                         manner in which amounts in and among the
                         Subaccounts (as such term is defined in
                         the Policy) established pursuant to the
                         terms of the Policy shall be allocated
                         among the various investment options from
                         time to time available under the Policy
                         and to change such allocation from time to
                         time, as provided for in the Policy; pro-
                         vided, however, that at least 50% of the
                         annual premium paid must at all times be
                         allocated to one or more of the following: 
                         a Fixed Account (as such term is defined
                         in the Policy); a short-term government
                         bond fund; or a money market account.

                              c.   The Corporation shall have the
                         right to borrow that portion of the loan
                         value of the Policy equal in amount to the
                         total amount of the premiums advanced by
                         the Corporation on behalf of the Trust
                         hereunder, reduced by any then outstanding
                         indebtedness secured by the Policy which
                         was incurred by the Corporation, including
                         any interest due on such indebtedness (the
                         "net premiums").  Interest on such Policy
                         loan shall be the responsibility of the
                         Corporation as such interest becomes due. 
                         The Trust shall have the right to borrow
                         that portion of the loan value of the
                         Policy equal in amount to the net premiums
                         for the sole purpose of paying such amount
                         to the Corporation under Section 8(a) of
                         this Agreement if it is terminated during
                         the lifetime of the Employee.  In the
                         event of any such borrowing, the loan
                         proceeds shall be paid by the Insurer
                         directly to the Corporation, and such
                         payment shall discharge completely all
                         obligations owing from the Trust to the
                         Corporation under this Agreement with
                         respect to the Policy.  Interest on any  
                         such Policy loan shall be the responsibil-
                         ity of the Trust as such interest becomes
                         due.

                    6.   COLLECTION OF DEATH PROCEEDS.

                              a.   Upon the death of the Employee,
                         the Corporation and the Trust shall coop-
                         erate to take whatever action is necessary
                         to collect the death benefit provided
                         under the Policy.  When such benefit has
                         been collected and paid as provided here-
                         in, this Agreement shall thereupon termi-
                         nate.

                              b.   Upon the death of the Employee,
                         the Corporation shall have the unqualified
                         right to receive a portion of such death
                         benefit equal to the net premiums paid by
                         it.  The balance of the death benefit
                         provided under the Policy, if any, shall
                         be paid directly to the Policy beneficiary
                         in the manner and in the amount or amounts
                         provided in the beneficiary designation
                         provision of the Policy.  In no event
                         shall the amount payable to the Corpora-
                         tion hereunder exceed the Policy proceeds
                         payable as a result of the maturity of the
                         Policy as a death claim.  No amount shall
                         be paid from such death benefit to the
                         Policy beneficiary until the full amount
                         due the Corporation hereunder has been
                         paid.

                              c.   Notwithstanding any provision
                         hereof to the contrary, in the event that,
                         for any reason whatsoever, no death bene-
                         fit is payable under the Policy upon the
                         death of the Employee and in lieu thereof
                         the Insurer refunds all or any part of the
                         premiums paid for the Policy, the Corpora-
                         tion shall have the unqualified right to
                         such premiums in an amount not to exceed
                         the net premiums paid by it.

                    7.   TERMINATION OF THIS AGREEMENT DURING THE
                         LIFETIME OF THE EMPLOYEE.

                              a.   This Agreement shall terminate
                         during the lifetime of the Employee, with-
                         out notice, upon the occurrence of any of
                         the following events: (a) total cessation
                         of the Corporation's business; (b) liqui-
                         dation or dissolution of the Corporation;
                         or (c) termination of the Employee's em-
                         ployment by the Corporation for Cause (as
                         defined below).  For the purposes of this
                         Section 7(a), "Cause" shall mean (i) con-
                         viction of the Employee for any felony or
                         for fraud or embezzlement; (ii) the
                         Employee's willful and continued refusal
                         to substantially perform reasonably as-
                         signed duties with the Corporation (other
                         than any such refusal resulting from inca-
                         pacity due to physical or mental illness
                         or disability) after a written demand for
                         substantial performance is delivered to
                         the Employee identifying the manner in
                         which the Corporation believes that the
                         Employee has willfully and continuously
                         refused to substantially perform his du-
                         ties; or (iii) other willful misconduct by
                         the Employee which is materially injurious
                         to the Corporation.  For the purposes of
                         this Section 7(a), no act or failure to
                         act shall be considered "willful" unless
                         done or omitted to be done not in good
                         faith and without reasonable belief that
                         such action or omission was in the best
                         interests of the Corporation.

                              b.   The Corporation may terminate
                         this Agreement at any time after the date
                         which is 16 years after the Date of Issue
                         (as such term is defined in the Policy) by
                         written notice to the Trust.  Such termi-
                         nation shall be effective as of the date
                         of such notice.

                              c.   In addition, the Trust may ter-
                         minate this Agreement during the lifetime
                         of the Employee and while no premium under
                         the Policy is overdue by written notice to
                         the Corporation.  Such termination shall
                         be effective as of the date of such no-
                         tice.

                    8.   DISPOSITION OF THE POLICY ON TERMINATION
                         OF THIS AGREEMENT DURING THE LIFETIME OF
                         THE EMPLOYEE.

                              a.   For 60 days after the date of
                         the termination of this Agreement during
                         the lifetime of the Employee under Section
                         7 of this Agreement, the Trust shall have
                         the option of obtaining the release of the
                         collateral assignment of the Policy to the   
                         Corporation.  To obtain such release, the
                         Trust shall repay to the Corporation an
                         amount equal to the total amount of the
                         net premiums paid by the Corporation. 
                         Upon receipt of such amount, the Corpora-
                         tion shall release the collateral assign-
                         ment of the Policy by the execution and
                         delivery of an appropriate instrument of
                         release.

                              b.   If the Trust fails to exercise
                         such option within such 60-day period,
                         then, at the request of the Corporation,
                         the Trust shall execute any document or
                         documents required by the Insurer to
                         transfer all interests of the Trust in the
                         Policy, including without limitation the
                         Trust's right to designate the Policy
                         beneficiary, to the Corporation.  Alterna-
                         tively, the Corporation may enforce its
                         right to be repaid the amount due it here-
                         under from the cash surrender value of the
                         Policy under the collateral assignment of
                         the Policy; provided, however, that in the
                         event the cash surrender value of the
                         Policy exceeds the amount due the Corpora-
                         tion hereunder, such excess shall be paid
                         to the Trust.  Thereafter, neither the
                         Trust nor the Trust's successors, assigns
                         or beneficiaries shall have any further
                         interest in and to the Policy under the
                         terms thereof or under this Agreement.

                    9.   INSURER NOT A PARTY.  The Insurer shall be
                         fully discharged from its obligations
                         under the Policy by payment of the Policy
                         death benefit to the beneficiary or bene-
                         ficiaries named in the Policy, subject to
                         the terms and conditions of the Policy. 
                         In no event shall the Insurer be consid-
                         ered a party to this Agreement or any
                         modification or amendment hereof.  No
                         provision of this Agreement nor of any
                         modification or amendment hereof shall in
                         any way be construed as enlarging, chang-
                         ing, varying or in any other way affecting
                         the obligations of the Insurer as express-
                         ly provided in the Policy, except insofar
                         as the provisions hereof are made a part
                         of the Policy by the collateral assignment
                         executed by the Trust and filed with the
                         Insurer in connection herewith.

                    10.  NAMED FIDUCIARY, DETERMINATION OF BENE-
                         FITS, CLAIMS PROCEDURE AND ADMINISTRATION.

                              a.   The Corporation is hereby desig-
                         nated as the named fiduciary under this
                         Agreement.  The named fiduciary shall have
                         authority to control and manage the opera-
                         tion and administration of this Agreement,
                         and it shall be responsible for establish-
                         ing and carrying out a funding policy and   
                         method consistent with the objectives of
                         this Agreement.  The Corporation may allo-
                         cate to others certain aspects of the
                         management and operational responsibili-
                         ties of this Agreement, including by the
                         employment of advisors and the delegation
                         of any ministerial duties to qualified
                         individuals.

                              b.   (1)  Claim.

                         A person who believes that he or she is
                         being denied a benefit to which he or she
                         is entitled under this Agreement (herein-
                         after referred to as a "Claimant") may
                         file a written request for such benefit
                         with the Corporation, setting forth his or
                         her claim.  The request must be addressed
                         to the President of the Corporation at its
                         then principal place of business.

                                   (2)  Claim Decision.

                         Upon receipt of a claim, the Corporation
                         shall advise the Claimant that a reply
                         will be forthcoming within 90 days and
                         shall, in fact, deliver such reply within
                         such 90-day period.  Upon written notice
                         prior to the expiration of the 90-day
                         reply period, the Corporation may, howev-
                         er, extend the reply period for an addi-
                         tional 90 days for reasonable cause.  If
                         the claim is denied in whole or in part,
                         the Corporation shall adopt a written
                         opinion, using language calculated to be
                         understood by the Claimant, setting forth:
                         (A) the specific reason or reasons for
                         such denial; (B) the specific reference to
                         pertinent provisions of this Agreement on
                         which such denial is based; (C) a descrip-
                         tion of any additional material or infor-
                         mation necessary for the Claimant to per-
                         fect his or her claim and an explanation
                         why such material or such information is
                         necessary; (D) appropriate information as
                         to the steps to be taken if the Claimant
                         wishes to submit the claim for review; and
                         (E) the time limits for requesting a re-
                         view under subsection (3) and for review
                         under subsection (4) of this section
                         10(b).  If a notice of denial is not re-
                         ceived within the reply period, the claim
                         shall be deemed denied and the Claimant
                         shall be permitted to request review, as
                         set forth below.

                                   (3)  Request for Review.

                         With 60 days after the receipt by the
                         Claimant of the written opinion described
                         above (or, in the case of a deemed denial,
                         within 60 days after the end of the reply
                         period), the Claimant may request in writ- 
                         ing that the Secretary of the Corporation
                         (the "Secretary") review the determination
                         of the Corporation.  Such request must be
                         addressed to the Secretary, at the
                         Corporation's then principal place of
                         business.  The Claimant or his or her duly
                         authorized representative may, but need
                         not, review the pertinent documents and
                         submit issues and comments in writing for
                         consideration by the Secretary.  If the
                         Claimant does not request a review by the
                         Secretary of the Corporation's determina-
                         tion within such 60-day period, he shall
                         be barred and estopped from challenging
                         the Corporation's determination, except as
                         may be otherwise provided herein.

                                   (4)  Review of Decision.

                         Within 60 days after the Secretary's re-
                         ceipt of a request for review, he or she
                         will review the Corporation's determina-
                         tion.  After considering all materials
                         presented by the Claimant, the Secretary
                         will render a written opinion, using lan-
                         guage calculated to be understood by the
                         Claimant, setting forth the specific rea-
                         sons for the decision and containing spe-
                         cific references to the pertinent provi-
                         sions of this Agreement on which the deci-
                         sion is based.  If special circumstances
                         require that the 60-day time period be
                         extended, the Secretary will so notify the
                         Claimant and will render the written opin-
                         ion as soon as possible, but no later than
                         120 days after receipt of the request for
                         review.  If the written opinion on review
                         is not rendered within the 60-day period
                         (or the 120-day period, if an extension is
                         granted), the claim shall be deemed denied
                         on review.

                                   (5)  Payment of Claim.

                         If and when a claim is determined to be
                         payable, the Corporation will promptly
                         issue a check to the Claimant.

                                   (6)  Other Remedies.

                         After exhaustion of the claims procedures
                         set forth in this Section 10(b), nothing
                         shall prevent any person from pursuing any
                         other legal or equitable remedy otherwise
                         available, including without limitation
                         legal action in federal court.

                    11.  AMENDMENT.  This Agreement may not be
                         amended, altered or modified, except by a
                         written instrument signed by the parties
                         hereto or their respective successors or
                         assigns, and may not be otherwise termi-
                         nated except as provided herein.

                    12.  BINDING EFFECT; NO THIRD-PARTY       
                         BENEFICIARY.  

                              This Agreement shall be binding upon
                         and inure to the benefit of the Corpora-
                         tion and its successors and assigns and
                         the Trust and its respective successors,
                         assigns and beneficiaries.  This Agreement
                         shall not confer any rights or remedies
                         upon any person other than the parties
                         hereto and their respective successors and
                         assigns, except that the Employee is a
                         third-party beneficiary of this Agreement
                         to the extent necessary to effectuate the
                         intents and purposes of this Agreement.

                    13.  NOTICE.  Any notice, consent or demand
                         required or permitted to be given under
                         the provisions of this Agreement shall be
                         in writing, and shall be signed by the
                         party giving or making the same.  Any such
                         notice, consent or demand mailed to a
                         party hereto shall be sent by United
                         States certified mail, postage prepaid, or
                         sent by a nationally recognized overnight
                         delivery service, charges prepaid, in each
                         case addressed to such party's last known
                         address as shown on the records of the
                         Corporation.  The date of such mailing
                         shall be deemed the date of notice, con-
                         sent or demand.

                    14.  GOVERNING LAW.  This Agreement, and the
                         rights of the parties hereunder, shall be
                         governed by and construed in accordance
                         with the laws of the Commonwealth
                         of Massachusetts.

                    IN WITNESS WHEREOF, the parties hereto have
          executed this Agreement, in duplicate, as of the day and
          year first above written.

                                        THE RICHARD G. MARCUS 
                                        IRREVOCABLE INSURANCE TRUST
                                        OF 1990 DATED JUNE 1, 1990

                                        By /s/ David P. Gerstenblatt 
                                          ----------------------------
                                          Name:  David P. Gerstenblatt
                                          Title:  Trustee


          ATTEST:                       AMERICAN BILTRITE INC.

          /s/ Henry W. Winkleman        By /s/ William M. Marcus    
          ----------------------          -----------------------
          Secretary                       Name: William M. Marcus
                                          Title: Executive 
                                                  Vice President

                                    EXHIBIT A

                    The following life insurance policy is subject to
          the attached Split-Dollar Agreement:

          Insurer:  John Hancock Variable Life Insurance Company    

          Insured:  Richard G. Marcus                               

          Policy Number:  50053001                                  

          Total Sum Insured at Issue:  $2,590,000                   

          Date of Issue:  October 10, 1996                          


                           SPLIT-DOLLAR AGREEMENT

          SPLIT-DOLLAR AGREEMENT (this "Agreement") made and entered into
as of this 20th day of December, 1996 by and between American Biltrite
Inc., a Delaware corporation with principal offices and a principal place
of business in the Commonwealth of Massachusetts (the "Corporation"), and
the Roger S. Marcus Irrevocable Insurance Trust Dated Nov. 29, 1996,
Richard G. Marcus, Trustee (the "Trust").

          Roger S. Marcus, an individual residing in the Commonwealth of
Pennsylvania (the "Employee"), is employed by the Corporation as its Chief
Executive Officer.

          The Employee desires that his family be provided life insurance
protection under a policy of life insurance insuring the Employee's life,
described in Exhibit A attached hereto and by this reference made a part
hereof (the "Policy"), which has been issued by Massachusetts Mutual Life
Insurance Company (the "Insurer").

          The Trust is the owner of the Policy and, as such, possesses all
incidents of ownership in and to the Policy, including without limitation
the right to designate the Policy beneficiary.

          The Corporation is willing to pay a portion of the premiums due
on the Policy as an additional employment benefit for the Employee, on the
terms and conditions hereinafter set forth.

          The Corporation desires to have the Policy collaterally assigned
to it by the Trust in order to secure the repayment of the amounts which it
will pay toward the premiums on the Policy.

          In consideration of the premises and of the mutual promises
contained herein, the parties hereto agree as follows:

          1.   PURCHASE OF POLICY.  The Trust has pur chased the Policy from
               the Insurer with a Selected Face Amount (as such term is de-
               fined in the Policy) of $3,400,000. The parties hereto agree
               that they will take all necessary action to cause the
               Insurer to issue the Policy and will take any further
               action which may be necessary to cause the Policy to conform
               to the provisions of this Agreement. The parties hereto
               agree that the Policy shall be subject to the terms and
               conditions of this Agreement and of the related collateral
               assignment filed with the Insurer relating to the Policy. 

          2.   OWNERSHIP OF POLICY.  The Trust shall be the sole and
               absolute owner of the Policy and shall have and may exercise
               all ownership rights granted to the owner thereof by the
               terms of the Policy, including without limitation the right
               to designate the Policy beneficiary and the right to elect
               and change both the Selected Face Amount and the investment
               options of the Policy, except as may otherwise be provided
               herein. 

          3.   PAYMENT OF PREMIUMS.

                    a.  On or prior to the date which is 30 days prior to
               the due date of each Policy premium, the Corporation shall
               notify the Employee and the Trust of the exact amount due
               from the Trust to the Corporation hereunder toward payment
               of the Planned Annual Premium (as such term is defined in
               the Policy), which shall be an amount equal to the annual
               cost of current life insurance protection on the life of the
               Employee, measured by the lower of the P.S. 58 rate, set
               forth in Revenue Ruling 55-747 (or the corresponding
               applicable provision of any future Revenue Ruling), or the
               Insurer's current published premium rate for annually
               renewable term insurance for standard risks. The Trust shall
               pay such required contribution to the Corporation prior to
               the premium due date. If the Trust fails to make such timely
               payment, the Corporation, in its sole discretion, may elect
               to make such portion of the premium payment, which payment
               shall be recovered by the Corporation as provided herein.

                    b.  On or before the due date of each Policy premium, or
               within the grace period provided therein, the Corporation
               shall pay the full amount of the Planned Annual Premium to
               the Insurer and shall, upon request, promptly furnish the
               Employee evidence of timely payment of such premium. Except
               with the consent of the Trust, the Corporation shall not pay
               less than the Planned Annual Premium, but it may, in its
               discretion, at any time and from time to time, subject to
               acceptance of such amount by the Insurer, pay more than the
               Planned Annual Premium or make other premium payments on the
               Policy. The Corporation shall annually furnish the Em-
               ployee a statement of the amount of income reportable by the
               Employee for federal and state income tax purposes as a
               result of the insurance protection provided to the Policy
               beneficiary.

          4.   COLLATERAL ASSIGNMENT.  To secure repayment to the
               Corporation of the amount of the premiums on the Policy paid
               by it hereunder, the Trust has contemporaneously herewith
               assigned the Policy to the Corporation as collateral, under
               a form acceptable to the Insurer for such assignments. The
               collateral assignment of the Policy to the Corporation
               hereunder shall not be terminated, altered or amended by the
               Trust without the express written consent of the
               Corporation. The parties hereto agree to take all action
               necessary to cause such collateral assignment to conform to
               the provisions of this Agreement. 

          5.   LIMITATIONS ON TRUST'S RIGHTS IN POLICY.

                    a.  Except as otherwise provided herein, the Trust shall
               not sell, assign, transfer, borrow against or withdraw from
               the cash surrender value of the Policy, surrender or cancel
               the Policy, change the beneficiary designation provision
               thereof or increase or decrease the Selected Face Amount
               without, in any such case, the express written consent of
               the Corporation.

                    b.  Notwithstanding any provision hereof to the
               contrary, the Trust shall have the sole authority to direct
               the manner in which the Separate Account (as such term is
               defined in the Policy) established pursuant to the terms of
               the Policy shall be allocated among the various investment
               options from time to time available under the Policy and to
               change such allocation from time to time, as provided for in
               the Policy; provided, however, that at least 50% of the
               annual premium paid must at all times be allocated to one or
               more of the following: the Guaranteed Principal Account (as
               such term is defined in the Policy); a short-term government
               bond fund; or a money market account.

                    c.  The Corporation shall have the right to borrow that
               portion of the loan value of the Policy equal in amount to
               the total amount of the premiums advanced by the Corporation
               on behalf of the Trust hereunder, reduced by any then
               outstanding indebtedness secured by the Policy which was
               incurred by the Corporation, including any interest due on
               such indebtedness (the "net premiums"). Interest on such
               Policy loan shall be the responsibility of the Corporation
               as such interest becomes due. The Trust shall have the right
               to borrow that portion of the loan value of the Policy equal
               in amount to the net premiums for the sole purpose of paying
               such amount to the Corporation under Section 8(a) of this
               Agreement if it is terminated during the lifetime of the
               Employee. In the event of any such borrowing, the loan
               proceeds shall be paid by the Insurer directly to the
               Corporation, and such payment shall discharge completely all
               obligations owing from the Trust to the Corporation under
               this Agreement with respect to the Policy. Interest on any
               such Policy loan shall be the responsibility of the Trust as
               such interest becomes due.

          6.   COLLECTION OF DEATH PROCEEDS.

                    a.  Upon the death of the Employee, the Corporation and
               the Trust shall cooperate to take whatever action is
               necessary to collect the death benefit provided under the
               Policy. When such benefit has been collected and paid as
               provided herein, this Agreement shall thereupon terminate.

                    b.  Upon the death of the Employee, the Corporation
               shall have the unqualified right to receive a portion of
               such death benefit equal to the net premiums paid by it. The
               balance of the death benefit provided under the Policy, if
               any, shall be paid directly to the Policy beneficiary in the
               manner and in the amount or amounts provided in the
               beneficiary designation provision of the Policy. In no event
               shall the amount payable to the Corporation hereunder exceed
               the Policy proceeds payable as a result of the maturity of
               the Policy as a death claim. No amount shall be paid from
               such death benefit to the Policy beneficiary until the full
               amount due the Corporation hereunder has been paid.

                    c.  Notwithstanding any provision hereof to the
               contrary, in the event that, for any reason whatsoever, no
               death benefit is payable under the Policy upon the death of
               the Employee and in lieu thereof the Insurer refunds all or
               any part of the premiums paid for the Policy, the Corpora-
               tion shall have the unqualified right to such premiums in an
               amount not to exceed the net premiums paid by it.

          7.   TERMINATION OF THIS AGREEMENT DURING THE
               LIFETIME OF THE EMPLOYEE.

                    a.  This Agreement shall terminate during the lifetime
               of the Insured, without notice, upon the occurrence of any
               of the following events: (a) total cessation of the
               Corporation's business; (b) liquidation or dissolution of
               the Corporation; or (c) termination of the Employee's
               employment by the Corporation for Cause (as defined below).
               For the purposes of this Section 7(a), "Cause" shall mean
               (i) conviction of the Employee for any felony or for fraud
               or embezzlement; (ii) the Employee's willful and continued
               refusal to substantially perform reasonably assigned duties
               with the Corporation (other than any such refusal resulting
               from incapacity due to physical or mental illness or
               disability) after a written demand for substantial
               performance is delivered to the Employee identifying the
               manner in which the Corporation believes that the Employee
               has willfully and continuously refused to substantially
               perform his duties; or (iii) other willful misconduct by the
               Employee which is materially injurious to the Corporation.
               For the purposes of this Section 7(a), no act or failure to
               act shall be considered "willful" unless done or omitted to
               be done not in good faith and without reasonable belief that
               such action or omission was in the best interest of the
               Corporation.

                    b.  The Corporation may terminate this Agreement at any
               time after the date which is 15 years after the Issue Date
               (as such term is defined in the Policy) by written notice to
               the Trust. Such termination shall be effective as of the
               date of such notice.

                    c.  In addition, the Trust may terminate this Agreement
               during the lifetime of the Employee and while no premium
               under the Policy is overdue by written notice to the
               Corporation. Such termination shall be effective as of the
               date of such notice.

          8.   DISPOSITION OF THE POLICY ON TERMINATION OF THIS
               AGREEMENT DURING THE LIFETIME OF THE EMPLOYEE.

                    a.  For 60 days after the date of the termination of
               this Agreement during the lifetime of the Employee under
               Section 7 of this Agreement, the Trust shall have the option
               of obtaining the release of the collateral assignment of the
               Policy to the Corporation. To obtain such release, the Trust
               shall repay to the Corporation an amount equal to the total
               amount of the net premiums paid by the Corporation. Upon
               receipt of such amount, the Corporation shall release the
               collateral assignment of the Policy by the execution and
               delivery of an appropriate instrument of release.

                    b.  If the Trust fails to exercise such option within
               such 60-day period, then, at the request of the Corporation,
               the Trust shall execute any document or documents required
               by the Insurer to transfer all interests of the Trust in the
               Policy, including without limitation the Trust's right to
               designate the Policy beneficiary, to the Corporation.
               Alternatively, the Corporation may enforce its right to be
               repaid the amount due it hereunder from the cash surrender
               value of the Policy under the collateral assignment of the
               Policy; provided, however, that in the event the cash
               surrender value of the Policy exceeds the amount due the
               Corporation hereunder, such excess shall be paid to the
               Trust. Thereafter, neither the Trust nor the Trust's
               successors, assigns or beneficiaries shall have any further
               interest in and to the Policy under the terms thereof or
               under this Agreement.

          9.   INSURER NOT A PARTY.  The Insurer shall be fully discharged
               from its obligations under the Policy by payment of the
               Policy death benefit to the beneficiary or beneficiaries
               named in the Policy, subject to the terms and conditions of
               the Policy. In no event shall the Insurer be considered a
               party to this Agreement or any modification or amendment
               hereof. No provision of this Agreement nor of any
               modification or amendment hereof shall in any way be
               construed as enlarging, changing, varying or in any other
               way affecting the obligations of the Insurer as expressly
               provided in the Policy, except insofar as the provisions
               hereof are made a part of the Policy by the collateral
               assignment executed by the Trust and filed with the Insurer
               in connection herewith. 

          10.  NAMED FIDUCIARY, DETERMINATION OF BENEFITS, CLAIMS
               PROCEDURE AND ADMINISTRATION.

                    a.  The Corporation is hereby designated as the named
               fiduciary under this Agreement. The named fiduciary shall
               have authority to control and manage the operation and
               administration of this Agreement, and it shall be
               responsible for establishing and carrying out a funding
               policy and method consistent with the objectives of this
               Agreement. The Corporation may allocate to others certain
               aspects of the management and operational responsibilities
               of this Agreement, including by the employment of advisors
               and the delegation of any ministerial duties to qualified
               individuals.

                    b.  (1) Claim.

               A person who believes that he or she is being denied a
               benefit to which he or she is entitled under this Agreement
               (hereinafter referred to as a "Claimant") may file a written
               request for such benefit with the Corporation, setting forth
               his or her claim. The request must be addressed to the
               President of the Corporation at its then principal place of
               business.

                        (2) Claim Decision.

               Upon receipt of a claim, the Corporation shall advise the
               Claimant that a reply will be forthcoming within 90 days and
               shall, in fact, deliver such reply within such 90-day
               period. Upon written notice prior to the expiration of the
               90-day reply period, the Corporation may, however, extend
               the reply period for an additional 90 days for reasonable
               cause. If the claim is denied in whole or in part, the
               Corporation shall adopt a written opinion, using language
               calculated to be understood by the Claimant, setting forth:
               (A) the specific reason or reasons for such denial; (B) the
               specific reference to pertinent provisions of this Agreement
               on which such denial is based; (C) a description of any
               additional material or information necessary for the
               Claimant to perfect his or her claim and an explanation why
               such material or such information is necessary; (D)
               appropriate information as to the steps to be taken if the
               Claimant wishes to submit the claim for review; and (E) the
               time limits for requesting a review under subsection (3) and
               for review under subsection (4) of this section 10(b). If a
               notice of denial is not received within the reply period,
               the claim shall be deemed denied and the Claimant shall be
               permitted to request review, as set forth below.

                        (3) Request for Review.

               With 60 days after the receipt by the Claimant of the
               written opinion described above (or, in the case of a deemed
               denial, within 60 days after the end of the reply period),
               the Claimant may request in writing that the Secretary of
               the Corporation (the "Secretary") review the determination
               of the Corporation. Such request must be addressed to the
               Secretary, at the Corporation's then principal place of
               business. The Claimant or his or her duly authorized
               representative may, but need not, review the pertinent
               documents and submit issues and comments in writing for
               consideration by the Secretary. If the Claimant does not
               request a review by the Secretary of the Corporation's
               determination within such 60-day period, he shall be barred
               and estopped from challenging the Corporation's
               determination, except as may be otherwise provided herein.

                        (4) Review of Decision.

               Within 60 days after the Secretary's receipt of a request
               for review, he or she will review the Corporation's
               determination. After considering all materials presented by
               the Claimant, the Secretary will render a written opinion,
               using language calculated to be understood by the Claimant,
               setting forth the specific reasons for the decision and
               containing specific references to the pertinent provisions
               of this Agreement on which the decision is based. If special
               circumstances require that the 60-day time period be
               extended, the Secretary will so notify the Claimant and will
               render the written opinion as soon as possible, but no later
               than 120 days after receipt of the request for review. If
               the written opinion on review is not rendered within the
               60-day period (or the 120-day period, if an extension is
               granted), the claim shall be deemed denied on review.

                        (5) Payment of Claim.

               If and when a claim is determined to be payable, the
               Corporation will promptly issue a check to the Claimant.

                        (6) Other Remedies.

               After exhaustion of the claims procedures set forth in this
               Section 10(b), nothing shall prevent any person from
               pursuing any other legal or equitable remedy otherwise
               available, including without limitation legal action in
               federal court.

          11.  AMENDMENT. This Agreement may not be amended, altered or
               modified, except by a written instrument signed by the
               parties hereto or their respective successors or assigns,
               and may not be otherwise terminated except as provided
               herein.

          12.   BINDING EFFECT; NO THIRD-PARTY BENEFICIARY.

                    This Agreement shall be binding upon and inure to the
               benefit of the Corporation and its successors and assigns
               and the Trust and its respective successors, assigns and
               beneficiaries. This Agreement shall not confer any rights or
               remedies upon any person other than the parties hereto and
               their respective successors and assigns, except that the
               Employee is a third-party beneficiary of this Agreement to
               the extent necessary to effectuate the intents and purposes
               of this Agreement.

          13.  NOTICE. Any notice, consent or demand required or permitted
               to be given under the provisions of this Agreement shall be
               in writing, and shall be signed by the party giving or
               making the same. Any such notice, consent or demand mailed
               to a party hereto shall be sent by United States certified
               mail, postage prepaid, or sent by a nationally recognized
               overnight delivery service, charges prepaid, in each case
               addressed to such party's last known address as shown on the
               records of the Corporation. The date of such mailing shall
               be deemed the date of notice, consent or demand.

          14.  GOVERNING LAW. This Agreement, and the rights of the parties
               hereunder, shall be governed by and construed in accordance
               with the laws of the Commonwealth of Massachusetts.

          IN WITNESS WHEREOF, the parties hereto have executed this
Agreement, in duplicate, as of the day and year first above written.


                                    ROGER S. MARCUS
                                    IRREVOCABLE INSURANCE TRUST
                                    DATED NOV. 29, 1996

                                    By /s/ Richard G. Marcus
                                       ----------------------------
                                       Name:   Richard G. Marcus
                                       Title:  Trustee


ATTEST:                             AMERICAN BILTRITE INC.

/s/ Henry W. Winkleman              By /s/ William M. Marcus
- -----------------------                ----------------------------
Secretary                              Name:  William M. Marcus
                                       Title: Executive
                                                 Vice President



                                   EXHIBIT A
                                   ---------

          The following life insurance policy is subject to the attached
Split-Dollar Agreement:

Insurer:  Massachusetts Mutual Life Insurance Company

Insured:  Roger S. Marcus

Policy Number:  0025308

Selected Face Amount of Insurance:  $3,400,000

Date of Issue:  December 16, 1996



                           SPLIT-DOLLAR AGREEMENT

          SPLIT-DOLLAR AGREEMENT (this "Agreement") made and entered into
as of this 20th day of December, 1996 by and between American Biltrite
Inc., a Delaware corporation with principal offices and a principal place
of business in the Commonwealth of Massachusetts (the "Corporation"), and
the Roger S. Marcus Irrevocable Insurance Trust Dated Nov. 29, 1996 (the
"Trust").

          Roger S. Marcus, an individual residing in the Commonwealth of
Pennsylvania (the "Employee"), is employed by the Corporation as its Chief
Executive Officer.

          The Employee desires that his family be provided life insurance
protection under a policy of life insurance insuring the Employee's life,
described in Exhibit A attached hereto and by this reference made a part
hereof (the "Policy"), which has been issued by John Hancock Variable Life
Insurance Company (the "Insurer").

          The Trust is the owner of the Policy and, as such, possesses all
incidents of ownership in and to the Policy, including without limitation
the right to designate the Policy beneficiary.

          The Corporation is willing to pay a portion of the premiums due
on the Policy as an additional employment benefit for the Employee, on the
terms and conditions hereinafter set forth.

          The Corporation desires to have the Policy collaterally assigned
to it by the Trust in order to secure the repayment of the amounts which it
will pay toward the premiums on the Policy.

          In consideration of the premises and of the mutual promises
contained herein, the parties hereto agree as follows:

          1.   PURCHASE OF POLICY.  The Trust has purchased the Policy
               from the Insurer with a Total Sum Insured at Issue (as such
               term is defined in the Policy) of $2,495,000. The parties
               hereto agree that they will take all necessary action to
               cause the Insurer to issue the Policy and will take any
               further action which may be necessary to cause the Policy to
               conform to the provisions of this Agreement. The parties
               hereto agree that the Policy shall be subject to the terms
               and conditions of this Agreement and of the related collat-
               eral assignment filed with the Insurer relating to the
               Policy.

          2.   OWNERSHIP OF POLICY.  The Trust shall be the sole and
               absolute owner of the Policy and shall have and may exercise
               all ownership rights granted to the owner thereof by the
               terms of the Policy, including without limitation the right
               to designate the Policy beneficiary and the right to elect
               and change both the Total Sum Insured at Issue and the
               investment options of the Policy, except as may otherwise be
               provided herein. 

          3.   PAYMENT OF PREMIUMS.

                    a.  On or prior to the date which is 30 days prior to
               the due date of each Policy premium, the Corporation shall
               notify the Employee and the Trust of the exact amount due
               from the Trust to the Corporation hereunder toward payment
               of the Planned Premium (as such term is defined in the
               Policy), which shall be an amount equal to the annual cost
               of current life insurance protection on the life of the
               Employee, measured by the lower of the P.S. 58 rate, set
               forth in Revenue Ruling 55-747 (or the corresponding
               applicable provision of any future Revenue Ruling), or the
               Insurer's current published premium rate for annually
               renewable term insurance for standard risks. The Trust shall
               pay such required contribution to the Corporation prior to
               the premium due date. If the Trust fails to make such timely
               payment, the Corporation, in its sole discretion, may elect
               to make such portion of the premium payment, which payment
               shall be recovered by the Corporation as provided herein.

                    b.  On or before the due date of each Policy premium, or
               within the grace period provided therein, the Corporation
               shall pay the full amount of the Planned Premium to the
               Insurer, and shall, upon request, promptly furnish the
               Employee evidence of timely payment of such premium. Except
               with the consent of the Trust, the Corporation shall not pay
               less than the Planned Premium, but it may, in its
               discretion, at any time and from time to time, subject to
               acceptance of such amount by the Insurer, pay more than the
               Planned Premium or make other premium payments on the
               Policy. The Corporation shall annually furnish the Employee
               a statement of the amount of income reportable by the
               Employee for federal and state income tax purposes as a
               result of the insurance protection provided to the Policy
               beneficiary.

          4.   COLLATERAL ASSIGNMENT.  To secure repayment to the
               Corporation of the amount of the premiums on the Policy paid
               by it hereunder, the Trust has contemporaneously herewith
               assigned the Policy to the Corporation as collateral, under
               a form acceptable to the Insurer for such assignments. The
               collateral assignment of the Policy to the Corporation
               hereunder shall not be terminated, altered or amended by the
               Trust without the express written consent of the
               Corporation. The parties hereto agree to take all action
               necessary to cause such collateral assignment to conform to
               the provisions of this Agreement. 

          5.   LIMITATIONS ON TRUST'S RIGHTS IN POLICY. 

                    a.  Except as otherwise provided herein, the Trust shall
               not sell, assign, transfer, borrow against or withdraw from
               the cash surrender value of the Policy, surrender or cancel
               the Policy, change the beneficiary designation provision
               thereof or increase or decrease the Total Sum Insured at
               Issue without, in any such case, the express written consent
               of the Corporation.

                    b.  Notwithstanding any provision hereof to the
               contrary, the Trust shall have the sole authority to direct
               the manner in which the amounts in and among the Subaccounts
               (as such term is defined in the Policy) established pursuant
               to the terms of the Policy shall be allocated among the
               various investment options from time to time available under
               the Policy and to change such allocation from time to time,
               as provided for in the Policy; provided, however, that at
               least 50% of the annual premium paid must at all times be
               allocated to one or more of the following: a Fixed Account
               (as such term is defined in the Policy); a short-term
               government bond fund; or a money market account.

                    c.  The Corporation shall have the right to borrow that
               portion of the loan value of the Policy equal in amount to
               the total amount of the premiums advanced by the Corporation
               on behalf of the Trust hereunder, reduced by any then
               outstanding indebtedness secured by the Policy which was
               incurred by the Corporation, including any interest due on
               such indebtedness (the "net premiums"). Interest on such
               Policy loan shall be the responsibility of the Corporation
               as such interest becomes due. The Trust shall have the right
               to borrow that portion of the loan value of the Policy equal
               in amount to the net premiums for the sole purpose of paying
               such amount to the Corporation under Section 8(a) of this
               Agreement if it is terminated during the lifetime of the
               Employee. In the event of any such borrowing, the loan
               proceeds shall be paid by the Insurer directly to the
               Corporation, and such payment shall discharge completely all
               obligations owing from the Trust to the Corporation under
               this Agreement with respect to the Policy. Interest on any
               such Policy loan shall be the responsibility of the Trust as
               such interest becomes due.

          6.   COLLECTION OF DEATH PROCEEDS.

                    a.  Upon the death of the Employee, the Corporation and
               the Trust shall cooperate to take whatever action is
               necessary to collect the death benefit provided under the
               Policy. When such benefit has been collected and paid as
               provided herein, this Agreement shall thereupon terminate.

                    b.  Upon the death of the Employee, the Corporation
               shall have the unqualified right to receive a portion of
               such death benefit equal to the net premiums paid by it. The
               balance of the death benefit provided under the Policy, if
               any, shall be paid directly to the Policy beneficiary in the
               manner and in the amount or amounts provided in the
               beneficiary designation provision of the Policy. In no event
               shall the amount payable to the Corporation hereunder exceed
               the Policy proceeds payable as a result of the maturity of
               the Policy as a death claim. No amount shall be paid from
               such death benefit to the Policy beneficiary until the full
               amount due the Corporation hereunder has been paid.

                    c.  Notwithstanding any provision hereof to the
               contrary, in the event that, for any reason whatsoever, no
               death benefit is payable under the Policy upon the death of
               the Employee and in lieu thereof the Insurer refunds all or
               any part of the premiums paid for the Policy, the Corpora-
               tion shall have the unqualified right to such premiums in an
               amount not to exceed the net premiums paid by it.

          7.   TERMINATION OF THIS AGREEMENT DURING THE
               LIFETIME OF THE EMPLOYEE.

                    a.  This Agreement shall terminate, while the Employee
               is alive, without notice, upon the occurrence of any of the
               following events: (a) total cessation of the Corporation's
               business; (b) liquidation or dissolution of the Corporation;
               or (c) termination of the Employee's employment by the
               Corporation for Cause (as defined below). For the purposes
               of this Section 7(a), "Cause" shall mean (i) conviction of
               the Employee for any felony or for fraud or embezzlement;
               (ii) the Employee's willful and continued refusal to
               substantially perform reasonably assigned duties with the
               Corporation (other than any such refusal resulting from
               incapacity due to physical or mental illness or disability)
               after a written demand for substantial performance is
               delivered to the Employee identifying the manner in which
               the Corporation believes that the Employee has willfully and
               continuously refused to substantially perform his duties; or
               (iii) other willful misconduct by the Employee which is
               materially injurious to the Corporation. For the purposes of
               this Section 7(a), no act or failure to act shall be
               considered "willful" unless done or omitted to be done not
               in good faith and without reasonable belief that such action
               or omission was in the best interests of the Corporation.

                    b.  The Corporation may terminate this Agreement at any
               time after the date which is 15 years after the Date of
               Issue (as such term is defined in the Policy) by written
               notice to the Trust. Such termination shall be effective as
               of the date of such notice.

                    c.  In addition, the Trust may terminate this Agreement,
               during the Employee's lifetime and while no premium under
               the Policy is overdue, by written notice to the Corporation.
               Such termination shall be effective as of the date of such
               notice.

          8.   DISPOSITION OF THE POLICY ON TERMINATION OF THIS 
               AGREEMENT DURING THE LIFETIME OF THE EMPLOYEE.

                    a.  For 60 days after the date of the termination of
               this Agreement during the Employee's lifetime under Section
               7 of this Agreement, the Trust shall have the option of
               obtaining the release of the collateral assignment of the
               Policy to the Corporation. To obtain such release, the Trust
               shall repay to the Corporation an amount equal to the total
               amount of the net premiums paid by the Corporation. Upon
               receipt of such amount, the Corporation shall release the
               collateral assignment of the Policy by the execution and
               delivery of an appropriate instrument of release.

                    b.  If the Trust fails to exercise such option within
               such 60-day period, then, at the request of the Corporation,
               the Trust shall execute any document or documents required
               by the Insurer to transfer all interests of the Trust in the
               Policy, including without limitation the Trust's right to
               designate the Policy beneficiary, to the Corporation.
               Alternatively, the Corporation may enforce its right to be
               repaid the amount due it hereunder from the cash surrender
               value of the Policy under the collateral assignment of the
               Policy; provided, however, that in the event the cash
               surrender value of the Policy exceeds the amount due the
               Corporation hereunder, such excess shall be paid to the
               Trust. Thereafter, neither the Trust nor the Trust's
               successors, assigns or beneficiaries shall have any further
               interest in and to the Policy under the terms thereof or
               under this Agreement.

          9.   INSURER NOT A PARTY.  The Insurer shall be fully discharged
               from its obligations under the Policy by payment of the
               Policy death benefit to the beneficiary or beneficiaries
               named in the Policy, subject to the terms and conditions of
               the Policy. In no event shall the Insurer be considered a
               party to this Agreement or any modification or amendment
               hereof. No provision of this Agreement nor of any
               modification or amendment hereof shall in any way be
               construed as enlarging, changing, varying or in any other
               way affecting the obligations of the Insurer as expressly
               provided in the Policy, except insofar as the provisions
               hereof are made a part of the Policy by the collateral
               assignment executed by the Trust and filed with the Insurer
               in connection herewith. 

          10.  NAMED FIDUCIARY, DETERMINATION OF BENEFITS, CLAIMS
               PROCEDURE AND ADMINISTRATION.

                    a.  The Corporation is hereby designated as the named
               fiduciary under this Agreement. The named fiduciary shall
               have authority to control and manage the operation and
               administration of this Agreement, and it shall be
               responsible for establishing and carrying out a funding
               policy and method consistent with the objectives of this
               Agreement. The Corporation may allocate to others certain
               aspects of the management and operational responsibilities
               of this Agreement, including by the employment of advisors
               and the delegation of any ministerial duties to qualified
               individuals.

                    b.  (1) Claim.

               A person who believes that he or she is being denied a
               benefit to which he or she is entitled under this Agreement
               (hereinafter referred to as a "Claimant") may file a written
               request for such benefit with the Corporation, setting forth
               his or her claim. The request must be addressed to the
               President of the Corporation at its then principal place of
               business.

                    (2)  Claim Decision.

               Upon receipt of a claim, the Corporation shall advise the
               Claimant that a reply will be forthcoming within 90 days and
               shall, in fact, deliver such reply within such 90-day
               period. Upon written notice prior to the expiration of the
               90-day reply period, the Corporation may, however, extend
               the reply period for an additional 90 days for reasonable
               cause. If the claim is denied in whole or in part, the
               Corporation shall adopt a written opinion, using language
               calculated to be understood by the Claimant, setting forth:
               (A) the specific reason or reasons for such denial; (B) the
               specific reference to pertinent provisions of this Agreement
               on which such denial is based; (C) a description of any
               additional material or information necessary for the
               Claimant to perfect his or her claim and an explanation why
               such material or such information is necessary; (D)
               appropriate information as to the steps to be taken if the
               Claimant wishes to submit the claim for review; and (E) the
               time limits for requesting a review under subsection (3) and
               for review under subsection (4) of this section 10(b). If a
               notice of denial is not received within the reply period,
               the claim shall be deemed denied and the Claimant shall be
               permitted to request review, as set forth below.

                    (3) Request for Review.

               With 60 days after the receipt by the Claimant of the
               written opinion described above (or, in the case of a deemed
               denial, within 60 days after the end of the reply period),
               the Claimant may request in writing that the Secretary of
               the Corporation (the "Secretary") review the determination
               of the Corporation. Such request must be addressed to the
               Secretary, at the Corporation's then principal place of
               business. The Claimant or his or her duly authorized
               representative may, but need not, review the pertinent
               documents and submit issues and comments in writing for
               consideration by the Secretary. If the Claimant does not
               request a review by the Secretary of the Corporation's
               determination within such 60-day period, he shall be barred
               and estopped from challenging the Corporation's
               determination, except as may be otherwise provided herein.

                    (4) Review of Decision.

               Within 60 days after the Secretary's receipt of a request
               for review, he or she will review the Corporation's
               determination. After considering all materials presented by
               the Claimant, the Secretary will render a written opinion,
               using language calculated to be understood by the Claimant,
               setting forth the specific reasons for the decision and
               containing specific references to the pertinent provisions
               of this Agreement on which the decision is based. If special
               circumstances require that the 60-day time period be
               extended, the Secretary will so notify the Claimant and will
               render the written opinion as soon as possible, but no later
               than 120 days after receipt of the request for review. If
               the written opinion on review is not rendered within the
               60-day period (or the 120-day period, if an extension is
               granted), the claim shall be deemed denied on review.

                    (5) Payment of Claim.

               If and when a claim is determined to be payable, the
               Corporation will promptly issue a check to the Claimant.

                    (6) Other Remedies.

               After exhaustion of the claims procedures set forth in this
               Section 10(b), nothing shall prevent any person from
               pursuing any other legal or equitable remedy otherwise
               available, including without limitation legal action in
               federal court.

          11.  AMENDMENT.  This Agreement may not be amended, altered or
               modified, except by a written instrument signed by the
               parties hereto or their respective successors or assigns,
               and may not be otherwise terminated except as provided
               herein.

          12.  BINDING EFFECT; NO THIRD-PARTY BENEFICIARY.

                    This Agreement shall be binding upon and inure to the
               benefit of the Corporation and its successors and assigns
               and the Trust and its respective successors, assigns and
               beneficiaries. This Agreement shall not confer any rights or
               remedies upon any person other than the parties hereto and
               their respective successors and assigns, except that the
               Employee is a third-party beneficiary of this Agreement to
               the extent necessary to effectuate the intents and purposes
               of this Agreement.

          13.  NOTICE.  Any notice, consent or demand required or permitted
               to be given under the provisions of this Agreement shall be
               in writing, and shall be signed by the party giving or
               making the same. Any such notice, consent or demand mailed
               to a party hereto shall be sent by United States certified
               mail, postage prepaid, or sent by a nationally recognized
               overnight delivery service, charges prepaid, in each case
               addressed to such party's last known address as shown on the
               records of the Corporation. The date of such mailing shall
               be deemed the date of notice, consent or demand. 

          14.  GOVERNING LAW. This Agreement, and the rights of the parties
               hereunder, shall be governed by and construed in accordance
               with the laws of the Commonwealth of Massachusetts.

          IN WITNESS WHEREOF, the parties hereto have executed this
Agreement, in duplicate, as of the day and year first above written.


                                    ROGER S. MARCUS IRREVOCABLE
                                    INSURANCE TRUST DATED
                                    NOV. 29, 1996

                                    By /s/ Richard G. Marcus
                                       ---------------------------
                                       Name:  Richard G. Marcus
                                       Title: Trustee


ATTEST:                             AMERICAN BILTRITE INC.

/s/ Henry W. Winkleman              By /s/ William M. Marcus
- ----------------------                 ----------------------------
Secretary                              Name: William M. Marcus
                                       Title: Executive
                                                Vice President



                                 EXHIBIT A
                                 ---------

      The following life insurance policy is subject to the attached
Split-Dollar Agreement:

Insurer:  John Hancock Variable Life Insurance Company

Insured:  Roger S. Marcus

Policy Number:  50061001

Face Amount of Insurance:  $2,495,000

Date of Issue:  October 10, 1996




                            SPLIT-DOLLAR AGREEMENT

                    SPLIT-DOLLAR AGREEMENT (this "Agreement") made
          and entered into as of this 9th day of January, 1997 by
          and between American Biltrite Inc., a Delaware
          corporation with principal offices and a principal place
          of business in the Commonwealth of Massachusetts (the
          "Corporation"), and Joseph D. Burns, an individual
          residing in the State of New Jersey (the "Employee").

                    The Employee is employed by the Corporation as
          a Vice President and General Manager.

                    The Employee desires that his family be
          provided life insurance protection under a policy of life
          insurance insuring the Employee's life, described in
          Exhibit A attached hereto and by this reference made a
          part hereof (the "Policy").  The Policy has been issued
          by Massachusetts Mutual Life Insurance Company (the
          "Insurer").

                    The Employee is the owner of the Policy and, as
          such, possesses all incidents of ownership in and to the
          Policy, including without limitation the right to
          designate the Policy beneficiary.

                    The Corporation is willing to pay a portion of
          the premiums due on the Policy as an additional
          employment benefit for the Employee, on the terms and
          conditions hereinafter set forth.

                    The Corporation desires to have the Policy
          collaterally assigned to it by the Employee in order to
          secure the repayment of the amounts which it will pay
          toward the premiums on the Policy.

                    In consideration of the premises and of the
          mutual promises contained herein, the parties hereto
          agree as follows:

                    1.   THE POLICY.  The Policy has a Selected
                         Face Amount (as such term is defined in
                         the Policy) of $320,000.  The parties
                         hereto agree that they will take any
                         action which may be necessary to cause the
                         Policy to conform to the provisions of
                         this Agreement.  The parties hereto agree
                         that the Policy shall be subject to the
                         terms and conditions of this Agreement and
                         of the related collateral assignment filed
                         with the Insurer relating to the Policy.

                    2.   OWNERSHIP OF POLICY.  The Employee is the
                         sole and absolute owner of the Policy. 
                         The Employee shall have and may exercise
                         all ownership rights granted to the owner
                         of the Policy by its terms, including
                         without limitation the right to designate
                         the Policy beneficiary and the right to
                         elect and change both the Selected Face
                         Amount and the investment options of the
                         Policy, except as may otherwise be
                         provided herein.  

                    3.   PAYMENT OF PREMIUMS.  

                              a.  On or prior to the date which is
                         30 days prior to the due date of each
                         Policy premium, the Corporation shall
                         notify the Employee of the exact amount
                         due from the Employee to the Corporation
                         hereunder toward payment of the Planned
                         Annual Premium (as such term is defined in
                         the policy), which shall be an amount
                         equal to the annual cost of current life
                         insurance protection on the life of the
                         Employee, measured by the lower of the
                         P.S. 58 rate, set forth in Revenue Ruling
                         55-747 (or the corresponding applicable
                         provision of any future Revenue Ruling),
                         or the Insurer's current published premium
                         rate for annually renewable term insurance
                         for standard risks.  The Employee shall
                         pay such required contribution to the
                         Corporation prior to the premium due date. 
                         If the Employee fails to make such timely
                         payment, the Corporation, in its sole
                         discretion, may elect to make such portion
                         of the premium payment, which payment
                         shall be recovered by the Corporation as
                         provided herein.  

                              b. On or before the due date of each
                         Policy premium, or within the grace period
                         provided therein, the Corporation shall
                         pay the full amount of the Planned Annual
                         Premium to the Insurer and shall, upon
                         request, promptly furnish the Employee
                         evidence of timely payment of such
                         premium.  Except with the consent of the
                         Employee, the Corporation shall not pay
                         less than the Planned Annual Premium, but
                         it may, in its discretion, at any time and
                         from time to time, subject to acceptance
                         of such amount by the Insurer, pay more
                         than the Planned Annual Premium or make
                         other premium payments on the Policy.  The
                         Corporation shall annually furnish the
                         Employee a statement of the amount of
                         income reportable by the Employee for
                         federal and state income tax purposes as a
                         result of the insurance protection
                         provided to the Policy beneficiary.

                    4.   COLLATERAL ASSIGNMENT.  To secure
                         repayment to the Corporation of the amount
                         of the premiums on the Policy paid by it
                         hereunder, the Employee has
                         contemporaneously herewith assigned the
                         Policy to the Corporation as collateral,
                         under a form acceptable to the Insurer for
                         such assignments.  The collateral
                         assignment of the Policy to the
                         Corporation hereunder shall not be
                         terminated, altered or amended by the
                         Employee without the express written
                         consent of the Corporation.  The parties 
                         hereto agree to take all action necessary
                         to cause such collateral assignment to
                         conform to the provisions of this
                         Agreement.

                    5.   LIMITATIONS ON EMPLOYEE'S RIGHTS IN
                         POLICY.

                              a.   Except as otherwise provided
                         herein, the Employee shall not sell,
                         assign, transfer, borrow against or
                         withdraw from the cash surrender value of
                         the Policy, surrender or cancel the
                         Policy, change the beneficiary designation
                         provision thereof or increase or decrease
                         the Selected Face Amount without, in any
                         such case, the express written consent of
                         the Corporation.

                              b.   Notwithstanding any provision
                         hereof to the contrary, the Employee shall
                         have the sole authority to direct the
                         manner in which the Separate Account (as
                         such term is defined in the Policy)
                         established pursuant to the terms of the
                         Policy shall be allocated among the
                         various investment options from time to
                         time available under the Policy and to
                         change such allocation from time to time,
                         as provided for in the Policy; provided,
                         however, that at least 50% of the annual
                         premium paid must at all times be
                         allocated to one or more of the following: 
                         the Guaranteed Principal Account (as such
                         term is defined in the Policy); a short-
                         term government bond fund; or a money
                         market account.

                              c.   The Corporation shall have the
                         right to borrow that portion of the loan
                         value of the Policy equal in amount to the
                         total amount of the premiums advanced by
                         the Corporation on behalf of the Employee
                         hereunder, reduced by any then outstanding
                         indebtedness secured by the Policy which
                         was incurred by the Corporation, including
                         any interest due on such indebtedness (the
                         "net premiums").  Interest on such Policy
                         loan shall be the responsibility of the
                         Corporation as such interest becomes due. 
                         The Employee shall have the right to
                         borrow that portion of the loan value of
                         the Policy equal in amount to the net
                         premiums for the sole purpose of paying
                         such amount to the Corporation under
                         Section 8.a. of this Agreement if it is
                         terminated during the lifetime of the
                         Employee.  In the event of any such
                         borrowing, the loan proceeds shall be paid
                         by the Insurer directly to the
                         Corporation, and such payment shall
                         discharge completely all obligations owing
                         from the Employee to the Corporation under  
                         this Agreement with respect to the Policy. 
                         Interest on any such Policy loan shall be
                         the responsibility of the Employee as such
                         interest becomes due.

                    6.   COLLECTION OF DEATH PROCEEDS.

                              a.   Upon the death of the Employee,
                         the Corporation and the Policy beneficiary
                         shall cooperate to take whatever action is
                         necessary to collect the death benefit
                         provided under the Policy.  When such
                         benefit has been collected and paid as
                         provided herein, this Agreement shall
                         thereupon terminate.

                              b.   Upon the death of the Employee,
                         the Corporation shall have the unqualified
                         right to receive a portion of such death
                         benefit equal to the net premiums paid by
                         it.  The balance of the death benefit
                         provided under the Policy, if any, shall
                         be paid directly to the Policy beneficiary
                         in the manner and in the amount or amounts
                         provided in the beneficiary designation
                         provision of the Policy.  In no event
                         shall the amount payable to the
                         Corporation hereunder exceed the Policy
                         proceeds payable as a result of the
                         maturity of the Policy as a death claim. 
                         No amount shall be paid from such death
                         benefit to the Policy beneficiary until
                         the full amount due the Corporation
                         hereunder has been paid.  

                              c.   Notwithstanding any provision
                         hereof to the contrary, in the event that,
                         for any reason whatsoever, no death
                         benefit is payable under the Policy upon
                         the death of the Employee and in lieu
                         thereof the Insurer refunds all or any
                         part of the premiums paid for the Policy,
                         the Corporation shall have the unqualified
                         right to such premiums in an amount not to
                         exceed the net premiums paid by it.

                    7.   TERMINATION OF THIS AGREEMENT DURING
                         THE LIFETIME OF THE EMPLOYEE.

                              a.   This Agreement shall terminate
                         during the lifetime of the Employee,
                         without notice, upon the occurrence of any
                         of the following events: (a) total
                         cessation of the Corporation's business;
                         (b) liquidation or dissolution of the
                         Corporation; or (c) termination of the
                         Employee's employment by the Corporation
                         for Cause (as defined below).  For the
                         purposes of this Section 7.a., "Cause"
                         shall mean:  (i) conviction of the
                         Employee for any felony or for fraud or
                         embezzlement; (ii) the Employee's willful
                         and continued refusal to substantially  
                         perform reasonably assigned duties with
                         the Corporation (other than any such
                         refusal resulting from incapacity due to
                         physical or mental illness or disability)
                         after a written demand for substantial
                         performance is delivered to the Employee
                         identifying the manner in which the
                         Corporation believes that the Employee has
                         willfully and continuously refused to
                         substantially perform his duties; or (iii)
                         other willful misconduct by the Employee
                         which is materially injurious to the
                         Corporation.  For the purposes of this
                         Section 7.a., no act or failure to act
                         shall be considered "willful" unless done
                         or omitted to be done not in good faith
                         and without reasonable belief that such
                         action or omission was in the best
                         interest of the Corporation.

                              b.   The Corporation may terminate
                         this Agreement at any time after the date
                         which is 16 years after the Issue Date (as
                         such term is defined in the Policy) by
                         written notice to the Employee.  Such
                         termination shall be effective as of the
                         date of such notice.

                              c.   In addition, the Employee may
                         terminate this Agreement during the
                         lifetime of the Employee and while no
                         premium under the Policy is overdue, by
                         written notice to the Corporation.  Such
                         termination shall be effective as of the
                         date of such notice.

                    8.   DISPOSITION OF THE POLICY ON TERMINATION
                         OF THIS AGREEMENT DURING THE LIFETIME OF 
                         THE EMPLOYEE.

                              a.   For 60 days after the date of
                         the termination of this Agreement during
                         the lifetime of the Employee under Section
                         7 of this Agreement, the Employee shall
                         have the option of obtaining the release
                         of the collateral assignment of the Policy
                         to the Corporation.  To obtain such
                         release, the Employee shall repay to the
                         Corporation an amount equal to the total
                         amount of the net premiums paid by the
                         Corporation.  Upon receipt of such amount,
                         the Corporation shall release the
                         collateral assignment of the Policy by the
                         execution and delivery of an appropriate
                         instrument of release.

                              b.   If the Employee fails to
                         exercise such option within such 60-day
                         period, then, at the request of the
                         Corporation, the Employee shall execute
                         any document or documents required by the
                         Insurer to transfer all interests of the
                         Employee in the Policy, including without  
                         limitation the Employee's right to
                         designate the Policy beneficiary, to the
                         Corporation.  Alternatively, the
                         Corporation may enforce its right to be
                         repaid the amount due it hereunder from
                         the cash surrender value of the Policy
                         under the collateral assignment of the
                         Policy; provided, however, that in the
                         event the cash surrender value of the
                         Policy exceeds the amount due the
                         Corporation hereunder, such excess shall
                         be paid to the Employee.  Thereafter,
                         neither the Employee nor the Employee's
                         successors, assigns or beneficiaries shall
                         have any further interest in and to the
                         Policy under the terms thereof or under
                         this Agreement.

                    9.   INSURER NOT A PARTY.  The Insurer shall be
                         fully discharged from its obligations
                         under the Policy by payment of the Policy
                         death benefit to the beneficiary or
                         beneficiaries named in the Policy, subject
                         to the terms and conditions of the Policy. 
                         In no event shall the Insurer be
                         considered a party to this Agreement or
                         any modification or amendment hereof.  No
                         provision of this Agreement nor of any
                         modification or amendment hereof shall in
                         any way be construed as enlarging,
                         changing, varying or in any other way
                         affecting the obligations of the Insurer
                         as expressly provided in the Policy,
                         except insofar as the provisions hereof
                         are made a part of the Policy by the
                         collateral assignment executed by the
                         Employee and filed with the Insurer in
                         connection herewith.

                    10.  NAMED FIDUCIARY, DETERMINATION OF
                         BENEFITS, CLAIMS PROCEDURE AND
                         ADMINISTRATION.

                              a.   The Corporation is hereby
                         designated as the named fiduciary under
                         this Agreement.  The named fiduciary shall
                         have authority to control and manage the
                         operation and administration of this
                         Agreement, and it shall be responsible for
                         establishing and carrying out a funding
                         policy and method consistent with the
                         objectives of this Agreement.  The
                         Corporation may allocate to others certain
                         aspects of the management and operational
                         responsibilities of this Agreement,
                         including by the employment of advisors
                         and the delegation of any ministerial
                         duties to qualified individuals.

                              b.   (1)  Claim.

                         A person who believes that he or she is
                         being denied a benefit to which he or she  
                         is entitled under this Agreement
                         (hereinafter referred to as a "Claimant")
                         may file a written request for such
                         benefit with the Corporation, setting
                         forth his or her claim.  The request must
                         be addressed to the President of the
                         Corporation at its then principal place of
                         business.

                                   (2)  Claim Decision.

                         Upon receipt of a claim, the Corporation
                         shall advise the Claimant that a reply
                         will be forthcoming within 90 days and
                         shall, in fact, deliver such reply within
                         such 90-day period.  Upon written notice
                         prior to the expiration of the 90-day
                         reply period, the Corporation may,
                         however, extend the reply period for an
                         additional 90 days for reasonable cause. 
                         If the claim is denied in whole or in
                         part, the Corporation shall adopt a
                         written opinion, using language calculated
                         to be understood by the Claimant, setting
                         forth: (A) the specific reason or reasons
                         for such denial; (B) the specific
                         reference to pertinent provisions of this
                         Agreement on which such denial is based;
                         (C) a description of any additional
                         material or information necessary for the
                         Claimant to perfect his or her claim and
                         an explanation why such material or such
                         information is necessary; (D) appropriate
                         information as to the steps to be taken if
                         the Claimant wishes to submit the claim
                         for review; and (E) the time limits for
                         requesting a review under subsection (3)
                         and for review under subsection (4) of
                         this Section 10.b.  If a notice of denial
                         is not received within the reply period,
                         the claim shall be deemed denied and the
                         Claimant shall be permitted to request
                         review, as set forth below.

                                   (3)  Request for Review.

                         Within 60 days after the receipt by the
                         Claimant of the written opinion described
                         above (or, in the case of a deemed denial,
                         within 60 days after the end of the reply
                         period), the Claimant may request in
                         writing that the Secretary of the
                         Corporation (the "Secretary") review the
                         determination of the Corporation.  Such
                         request must be addressed to the
                         Secretary, at the Corporation's then
                         principal place of business.  The Claimant
                         or his or her duly authorized
                         representative may, but need not, review
                         the pertinent documents and submit issues
                         and comments in writing for consideration
                         by the Secretary.  If the Claimant does
                         not request a review by the Secretary of 
                         the Corporation's determination within
                         such 60-day period, he shall be barred and
                         estopped from challenging the
                         Corporation's determination, except as may
                         be otherwise provided herein.

                                   (4)  Review of Decision.

                         Within 60 days after the Secretary's
                         receipt of a request for review, he or she
                         will review the Corporation's
                         determination.  After considering all
                         materials presented by the Claimant, the
                         Secretary will render a written opinion,
                         using language calculated to be understood
                         by the Claimant, setting forth the
                         specific reasons for the decision and
                         containing specific references to the
                         pertinent provisions of this Agreement on
                         which the decision is based.  If special
                         circumstances require that the 60-day time
                         period be extended, the Secretary will so
                         notify the Claimant and will render the
                         written opinion as soon as possible, but
                         no later than 120 days after receipt of
                         the request for review.  If the written
                         opinion on review is not rendered within
                         the 60-day period (or the 120-day period,
                         if an extension is granted), the claim
                         shall be deemed denied on review.

                                   (5)  Payment of Claim.

                         If and when a claim is determined to be
                         payable, the Corporation will promptly
                         issue a check to the Claimant.

                                   (6)  Other Remedies.

                         After exhaustion of the claims procedures
                         set forth in this Section 10.b., nothing
                         shall prevent any person from pursuing any
                         other legal or equitable remedy otherwise
                         available, including without limitation
                         legal action in federal court.

                    11.  AMENDMENT.  This Agreement may not be
                         amended, altered or modified, except by a
                         written instrument signed by the parties
                         hereto or their respective successors or
                         assigns, and may not be otherwise
                         terminated except as provided herein.

                    12.  BINDING EFFECT; NO THIRD-PARTY
                         BENEFICIARY.  

                              This Agreement shall be binding upon
                         and inure to the benefit of the
                         Corporation and its successors and assigns
                         and the Employee and his respective
                         successors, assigns, heirs, executors,
                         administrators and beneficiaries.  This
                         Agreement shall not confer any rights or  
                         remedies upon any person other than the
                         parties hereto and their respective
                         successors and assigns.

                    13.  NOTICE.  Any notice, consent or demand
                         required or permitted to be given under
                         the provisions of this Agreement shall be
                         in writing and shall be signed by the
                         party giving or making the same.  Any such
                         notice, consent or demand mailed to a
                         party hereto shall be sent by United
                         States certified mail, postage prepaid, or
                         sent by a nationally recognized overnight
                         delivery service, charges prepaid, in each
                         case addressed to such party's last know
                         address as shown on the records of the
                         Corporation.  The date of such mailing
                         shall be deemed the date of notice,
                         consent or demand.

                    14.  GOVERNING LAW.  This Agreement, and the
                         rights of the parties hereunder, shall be
                         governed by and construed in accordance
                         with the laws of the Commonwealth
                         of Massachusetts.

                    IN WITNESS WHEREOF, the parties hereto have
          executed this Agreement, in duplicate, as of the day and
          year first above written.


                                        By /s/ Joseph D. Burns   
                                           ----------------------
                                           Joseph D. Burns


          ATTEST:                       AMERICAN BILTRITE INC.

          /s/ Henry W. Winkleman        By /s/ William M. Marcus 
          ----------------------           ------------------------
          Secretary                        Name:  William M. Marcus
                                           Title: Executive 
                                                    Vice President

                                   EXHIBIT A
                                   ---------

                    The following life insurance policy is subject
          to the attached Split-Dollar Agreement:

          Insurer:  Massachusetts Mutual Life Insurance Company    

          Insured:  Joseph D. Burns                                

          Policy Number:  0025309                                  

          Selected Face Amount of Insurance:  $320,000             

          Issue Date:  December 16, 1996                           




               DESCRIPTION OF SUPPLEMENTAL RETIREMENT BENEFITS
                            FOR GILBERT K. GAILIUS

          The Compensation Committee of the Board of Directors of
          American Biltrite Inc. (the "Company") recently approved
          supplemental retirement benefits (the "Supplemental
          Benefits") for Gilbert K. Gailius, the Company's Chief
          Financial Officer, which entitle Mr. Gailius to post-
          retirement cash payments from the Company, payable on the
          same basis as benefits payable under The Retirement Plan
          for Salaried Employees of American Biltrite Inc. (the
          "Pension Plan").  The Supplemental Benefits will equal
          the difference between (a) the dollar amount of
          retirement benefits to which Mr. Gailius would be
          entitled under the Pension Plan absent any limit on
          credited compensation imposed by the Internal Revenue
          Code of 1986, as amended ("Required Maximum"), and (b)
          the dollar amount of retirement benefits actually payable
          to Mr. Gailius under the Pension Plan.  The Supplemental
          Benefits will be unfunded, and Mr. Gailius's rights with
          respect thereto shall be those of an unsecured creditor
          of the Company.

          The Pension Plan is a defined benefit pension plan. 
          Remuneration under the Pension Plan is calculated as a
          percentage of the highest average compensation over a
          period of five consecutive years during the last ten
          years of service with the Company, subject to any
          Required Maximum.  Retirement benefits under the Pension
          Plan are payable on a monthly basis after retirement
          based on the form of distribution elected by a
          participant. 



                              FORM 10-K

               AMERICAN BILTRITE INC. AND SUBSIDIARIES
                          December 31, 1996



EXHIBIT 11 -- STATEMENT RE:  COMPUTATION OF PER SHARE EARNINGS

<TABLE>
<CAPTION>
                                    Year Ended December 31
                                1996         1995         1994
                                ----         ----         ----
                         (Amounts in thousands, except per share data)
<S>                            <C>          <C>          <C>
Primary:                                                         
                                                                     
Average shares outstanding       3,645        3,619         3,560
                                                                    
Net effect of dilutive stock                                       
 options-based on the treasury                                     
 stock method using average                                         
 market price                       84          172           209
                                 -----        -----         -----     
              Totals             3,729        3,791         3,769
                                 =====        =====         =====

Net income                     $ 6,299      $ 6,105      $ 12,261
                                 =====        =====        ======
Per share amount               $  1.69      $  1.61      $   3.25
                                 =====        =====        ======
                                                                    
Fully diluted:                                                    
                                                                   
Average shares outstanding       3,645        3,619         3,560
                                                                   
Net effect of dilutive stock                                       
 options-based on the treasury                                     
 stock method using period-end                                       
 market price, if greater than                                       
 average market price              107          176           219 
                                 -----        -----         -----       
Totals                           3,752        3,795         3,779
                                 =====        =====         =====
                                                                   
Net income                     $ 6,299      $ 6,105      $ 12,261
                                 =====        =====        ====== 
Per share amount               $  1.68      $  1.61      $   3.24
                                 =====        =====        ======
</TABLE>

                                                   Exhibit No. 21


SUBSIDIARIES OF THE REGISTRANT
- ------------------------------
Effective as of March 20, 1997

           Name                                     Jurisdiction
           ----                                     ------------
American Biltrite (Canada) Ltd.                        Canada
    200 Bank Street
Sherbrooke, Quebec  JIH 4K3

    also doing business in Canada
    as Produits American Biltrite Ltee


American Biltrite Far East, Inc.                       Delaware
    57 River Street
Wellesley Hills, Massachusetts 02181


American Biltrite Sales Corporation                    Virgin Islands
    57 River Street
Wellesley Hills, Massachusetts 02181


Majestic Jewelry, Inc.                                 Delaware
    57 River Street
Wellesley Hills, Massachusetts 02181


Ocean State Jewelry, Inc.                              Rhode Island
    57 River Street
Wellesley Hills, Massachusetts 02181


Aimpar, Inc.                                           New York
    57 River Street
Wellesley Hills, Massachusetts 02181


ABTRE, Inc.                                            Tennessee
    57 River Street
Wellesley Hills, Massachusetts 02181


Ideal Tape Co., Inc.                                   Delaware
    1400 Middlesex Street
Lowell, Massachusetts  01851


American Biltrite Intellectual Properties, Inc.        Delaware
    1013 Centre Road   Suite 350
Wilmington, Delaware 19805

<PAGE>

K & M Trading (H.K.) Limited                           Hong Kong
    1001 Hutchison House
    10 Harcourt Road
Hong Kong


Congoleum Corporation                                  Delaware
    3705 Quakerbridge Road
Mercerville, New Jersey  08619


                                                    Exhibit 23(1)






     CONSENT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS


We   consent  to  the  incorporation  by  reference  in  the
Registration Statement (Form S-8 No. 33-11879) pertaining to
the 1985 Stock Option Plan of American Biltrite Inc. and the
Registration Statement (Form S-8 No. 33-77318) pertaining to
the 1993 Stock Award and Incentive Plan of American Biltrite
Inc. of our report dated March 4, 1997, with respect to  the
consolidated financial statements and schedule  of  American
Biltrite Inc. and subsidiaries included in the Annual Report
(Form 10-K) for the year ended December 31, 1996.





/s/ Ernst & Young LLP
- ----------------------
Boston, Massachusetts
March 21, 1997



                                                    Exhibit 23(2)






            CONSENT OF INDEPENDENT ACCOUNTANTS



We  consent  to  the  incorporation  by   reference  in  the 
Registration  Statement  of  American  Biltrite Inc. on Form 
S-8 (Registration No. 33-11879) of our report dated February 
20,  1996  on  our  audits  of the  financial statements and 
financial  statement schedule of Congoleum Corporation as of
December 31,  1995 and 1994 and for the years ended December
31,  1995,  1994  and for the  ten months ended December 31,
1993,  which  reports  are  included  in this Report on Form 
10-K. 



/s/ Coopers & Lybrand L.L.P.
- ----------------------------
2400 Eleven Penn Center
Philadelphia, Pennsylvania
March 27, 1996



<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                          33,658
<SECURITIES>                                    17,500
<RECEIVABLES>                                   34,849
<ALLOWANCES>                                         0
<INVENTORY>                                     81,058
<CURRENT-ASSETS>                               175,725
<PP&E>                                         111,884
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                 324,966
<CURRENT-LIABILITIES>                           89,007
<BONDS>                                        105,565
                                0
                                          0
<COMMON>                                        19,469
<OTHER-SE>                                      42,292
<TOTAL-LIABILITY-AND-EQUITY>                   324,966
<SALES>                                        417,961
<TOTAL-REVENUES>                               422,190
<CGS>                                          284,305
<TOTAL-COSTS>                                  284,305
<OTHER-EXPENSES>                               105,164
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              10,747
<INCOME-PRETAX>                                 21,974
<INCOME-TAX>                                     8,871
<INCOME-CONTINUING>                              6,299
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     6,299
<EPS-PRIMARY>                                     1.69
<EPS-DILUTED>                                     1.68
        

</TABLE>


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