HEILIG MEYERS CO
10-K, 1995-05-30
FURNITURE STORES
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                                  UNITED STATES
                        SECURITIES AND EXCHANGE COMMISSION
     Washington, D.C.  20549
   Form 10-K

(Mark One)
  X  Annual report pursuant to Section 13 or 15 (d) of the Securities Exchange
     Act of 1934 [Fee Required]

For the fiscal year ended February 28, 1995 or

     Transition report pursuant to Section 13 or 15 (d) of the Securities
     Exchange Act of 1934 [No Fee Required]

For the transition period from               to             

Commission file number 1-8484
                              HEILIG-MEYERS COMPANY                       
(Exact name of registrant as specified in its charter)

                  Virginia                          54-0558861       
         (State or other jurisdiction of        (I.R.S. Employer 
         incorporation or organization)          Identification No.)

2235 Staples Mill Road, Richmond, Virginia           23230           
(Address of principal executive offices)          (Zip Code)

Registrant's telephone number, including area code:  (804) 359-9171 
Securities registered pursuant to Section 12(b) of the Act:

     Title of each Class          Name of each exchange on which registered
     Common Stock, $2.00                     New York Stock Exchange
     Par Value                               Pacific Stock Exchange

     Rights to purchase Preferred            New York Stock Exchange
     Stock, Series A, $10.00                 Pacific Stock Exchange
     Par Value

Securities registered pursuant to Section 12(g) of the Act:

                                          None                               
(Title of Class)

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 of 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to the
filing requirements for at least the past 90 days.  Yes   X   No      .
                                   
     Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K (Sec. 229.405 of this chapter) is not contained herein,
and will not be contained, to the best of registrant's knowledge, in 
definitive proxy or information statements incorporated by reference in Part 
III of this Form 10-K or any amendment to this Form 10-K.  [  ]


     The aggregate market value of the voting stock held by non-affiliates of
the registrant as of May 5, 1995 was approximately $989,186,812.

     This figure  was calculated by multiplying (i) the closing sales price of
the registrant's common stock on the New York Stock Exchange on May 5, 1995 by
<PAGE 1>
(ii)  the number of shares of the registrant's common stock not held by the
officers or directors of the registrant or any persons known to the registrant
to own more than five percent of the outstanding common stock of the 
registrant. Such calculation does not constitute an admission or 
determination that any such officer, director or holder of more than five  
percent of the outstanding common stock of the registrant is in fact an 
affiliate of the registrant.

     As of May 5, 1995, there were outstanding 48,549,046 shares of the
registrant's common stock, $2.00 par value.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the  registrant's Proxy Statement for its Annual Meeting of
Shareholders scheduled for June 21, 1995, are incorporated by reference into 
Part III.

<PAGE 2>
                                    INDEX

PART 1                                                  
ITEM 1.  BUSINESS                                                       Page
     
           A.  Introduction                                                4
           B.  Industry Segments                                           5
            C.  Nature of Business
                 General                                                   5
                 Competition                                               5
           D.  Store Operations
                 General                                                   6
                  Merchandising                                            6
                 Advertising and Promotion                                 7
                 Distribution                                              8
                 Credit Operations                                         8
                 Customer Service                                          9
                 Puerto Rican Operations                                   9
           E.  Corporate Expansion                                        10
           F.  Other Factors Affecting the Business of Heilig-Meyers   
                  Suppliers                                               10
                  Service Marks, Trademarks and Franchise Operations      10
                  Seasonality                                             11
                  Employees                                               11
                  Foreign Operations and Export Sales                     11
     
ITEM 2.  PROPERTIES                                                       11

ITEM 3.  LEGAL PROCEEDINGS                                                11

ITEM 4.  SUBMISSION of MATTERS to a VOTE of SECURITY HOLDINGS             12

PART II
ITEM 5.  MARKET for REGISTRANT'S COMMON EQUITY and
           RELATED STOCKHOLDER MATTERS                                    15

ITEM 6.  SELECTED FINANCIAL DATA                                          16

ITEM 7.  MANAGEMENT'S DISCUSSION and ANALYSIS of
           FINANCIAL CONDITION and RESULTS of OPERATIONS                  18

ITEM 8.  FINANCIAL STATEMENTS and SUPPLEMENTARY DATA                      22

ITEM 9.  CHANGES in and DISAGREEMENTS with ACCOUNTANTS
           on ACCOUNTING and FINANCIAL DISCLOSURE                         40

PART III
ITEM 10.  DIRECTORS and EXECUTIVE OFFICERS of the REGISTRANT              41

ITEM 11.  EXECUTIVE COMPENSATION                                          41

ITEM 12.  SECURITY OWNERSHIP of CERTAIN BENEFICIAL OWNERS
           and MANAGEMENT                                                 41

ITEM 13.  CERTAIN RELATIONSHIPS and RELATED TRANSACTIONS                  41

PART IV
ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULE, and 
           REPORTS on FORM 8-K                                            41

<PAGE 3>
                                  PART 1 

                             ITEM 1. BUSINESS

                             A.  Introduction

     Heilig-Meyers Company (the "registrant"), which together with its 
predecessors and subsidiaries is sometimes hereinafter referred to as the 
"Company," is engaged primarily in the retail sale of home furnishings.  The 
Company's predecessors are numerous Virginia and North Carolina corporations,
the first of which was incorporated in 1940, and all of which were merged 
into Heilig-Meyers Company, a North Carolina corporation, in March 1970, 
which in turn was merged into the registrant, a Virginia corporation, in 
June 1972.

     The Company has grown in recent years, in part, through a series of
acquisitions.  The following represent the largest acquisitions in the last five
years.  In August 1991, certain assets of 21 stores were acquired from 
WCK, Inc., trading as Danley Furniture.  In January 1992, the Company 
acquired the assets of 13 stores from Gibson McDonald Furniture Company.  In 
October 1992, the Company acquired the assets of 14 stores from Wolf 
Furniture Enterprises, Inc. In June 1993, the Company acquired the assets of 
11 stores from L. Fish, Inc. In January 1994, the Company acquired certain 
assets relating to 92 stores of McMahan's Furniture Company.  In August 1994,
the Company acquired the assets of 9 stores from Nelson Brothers Furniture 
Company.  Most recently, in February 1995, the Company purchased certain 
assets relating to the operations of 17 stores owned by Berrios Enterprises 
of Caguas, Puerto Rico.  

     Stores obtained through acquisitions are transitioned to full use of the
Company's systems and operating methodologies over a period of time.  For most
acquisitions, this transition period is short and insignificant to total Company
operations. However, due to the size and geographics of the McMahan's 
acquisition in January 1994, its transition period has been longer than previous
acquisitions.  As a result, implementation of the Company's distribution and 
advertising programs began in the second and third quarters of fiscal 1995, 
respectively. Likewise, implementation of the Company's point-of-sale system 
began in the third quarter of fiscal 1995.  This system as well as all other 
transitional programs implemented at the former McMahan's stores are expected
to be completed in the first half of fiscal 1996.  

     In contrast, the Company plans minimal changes to the overall operations
of the stores obtained from Berrios Enterprises in February 1995, all of which
are located in Puerto Rico.  These stores will retain the Berrios name and will
operate as a separate subsidiary of the Company known as HMPR, Inc.  See 
"Puerto Rican Operations" for further discussion of this acquisition.  

     Except as otherwise noted, the remainder of Part 1, Item I, included
herein, addresses the Company's operating policies relating to all stores,
excluding those stores located in Puerto Rico.  For a discussion of the 
Company's business and its development during the fiscal year ended February 
28, 1995, see "C.  Nature of Business."
<PAGE 4>

                           B.  Industry Segments
     
     The Company considers that it is engaged primarily in one line of business,
the sale of home furnishings, and has one reportable industry segment. 
Accordingly, data with respect to industry segments has not been separately
reported herein.

                          C.  Nature of Business

General
     The Company is one of the nation's largest publicly held specialty
retailers of furniture with 662 stores (as of May 5, 1995), 645 of which are
located in 24 states and 17 of which are located in Puerto Rico.  The Company's
stores are primarily located in small towns and rural markets in the Southeast,
Midwest, West and Southwest of the continental United States.

     The Company's operating strategy includes:
 
     *     Offering a broad selection of affordably priced home furnishings
           including furniture, consumer electronics, appliances, bedding and
           floor coverings
     
     *     Locating stores primarily in small towns and rural markets which are
           at least 25 miles from a metropolitan area

     *     Offering in-house credit programs to provide flexible financing to
           its customers

     *     Utilizing a central distribution system to ensure prompt merchandise
           delivery

     *     Emphasizing customer service, including repair service for consumer
           electronics and other mechanical items, and free delivery

The Company believes this strategy of offering selection, credit, delivery and
service typically allows it to have the largest market share among home
furnishings retailers in most of its small-town markets.
     
Competition
     The retail home furnishings industry is a highly competitive and fragmented
market.  Heilig-Meyers, as a whole, competes with large chains, independent
stores, discount stores, furniture stores, specialty stores and others, some of
which have financial resources greater than those of the Company, and some of
which derive revenues from the sale of products other than home furnishings. 
The Company believes that locating stores in small towns and rural markets 
provides an important competitive advantage.  Currently, 79% of all stores 
are located in towns with populations under 50,000 and more than 25 miles 
from a metropolitan market.  As the majority of other furniture chains 
locate their stores in larger cities, competition in these small towns 
largely comes from locally-owned store operations which generally lack the 
financial strength to compete effectively with the Company.  

     Due to volume purchasing, the Company believes it is generally able to
offer merchandise at lower prices than its competitors, especially local
independent and regional specialty furniture retailers. In addition, management
believes that it offers a broader selection of merchandise than many of its
competitors.  Consequently, the Company believes that its stores generally have
the largest market share among furniture retailers in their areas.  This market
leadership, combined with the relatively stable business environment and the
collective economic diversity of these small towns, has contributed to sales and
earnings growth, even in slow economic times.
<PAGE 5>

     Based on its experience, the Company believes its competitive environment
is comparable in all geographic regions in which it operates.  Therefore, the
Company does not believe that a regional analysis of its competitive market is
meaningful at this time. 

                            D.  Store Operations

General
     The Company's stores generally range in size from 10,000 to 35,000 square
feet, with the average being approximately 20,000 square feet.  A store's
attached or nearby warehouse usually measures from 3,000 to 5,000 square feet. 
A typical store is designed to give the customer an urban shopping experience in
a rural location.  During the last three years, the Company revitalized its
prototype store construction program.  The first new prototype stores opened in
fiscal 1993.  The Company added 3 of these stores in fiscal 1994, 7 in fiscal
1995 and plans at least 12 more for fiscal 1996.  The prototype stores feature
the latest technology in display techniques and construction efficiencies. 
Certain features of these prototype stores are incorporated into other locations
through the Company's ongoing remodeling program.  The Company's existing store
remodeling program, under which each store is remodeled on a rotational basis,
assures that all stores have a fresh look and up-to-date displays.  During 
fiscal 1995, the Company remodeled 38 existing stores and approximately 50 
additional remodelings are planned for fiscal 1996.

     Operations of the Company are led by the Executive Vice President of
Operations, Senior Vice President of Operations, and seven Regional Vice
Presidents of Operations.  Six of the Regional Vice Presidents serve as the link
between the corporate office and 31 Division Supervisors, each of whom is
generally responsible for 12 to 24 stores comprising East Coast operations.  The
remaining Regional Vice President serves as a link between the corporate office
and 13 Division Supervisors who combine to oversee 94 stores comprising West
Coast operations.  Store managers report to their respective Division 
Supervisors and are eligible to receive an incentive bonus based on monthly 
and annual store performance. 
     
     The Company has an extensive in-house education program to train new
employees in its operations and to keep current employees informed of the
Company's policies.  This training program also emphasizes sales productivity,
credit extension and collection, and store administration.  The training program
utilizes the publication of detailed store manuals, internally produced training
videotape and Company-conducted classes for employees.  The Company also has an
in-store manager training program which provides potential managers hands-on
experience in all aspects of store operations.  Management believes that the
Company's ongoing education program will provide a sufficient number of 
qualified personnel for its new stores.

     In recent years, the Company has enhanced operating systems to increase the
availability and effectiveness of management information and to provide a
foundation for planned future growth.  In fiscal 1994, the Company installed a
new sales analysis and inventory control system.  This system provides 
management ready access to all levels of sales and inventory data, enabling 
better management of promotional events, closer evaluation of results by 
product and operating region and providing an opportunity for improved 
inventory availability and turnover.  In fiscal 1995, the Company continued 
improvements to inventory management by use of just-in-time ordering and 
backhauling.  Also, during the year the Company completed a conversion to 
updated hardware, which is expected to improve the response time of existing 
programs and is expected to provide a foundation for numerous system 
enhancements in the future, including satellite communications.

Merchandising
     The Company's merchandising strategy is to offer a broad selection of
<PAGE 6>
affordably priced home furnishings, including furniture and accessories, 
consumer electronics, appliances, bedding, and other items such as jewelry, 
small appliances and seasonal goods.  During the fiscal year ended 
February 28, 1995, approximately 59% of the Company's sales were derived from
furniture and accessories; 11% from consumer electronics; 8.0% from 
appliances; 10% from bedding; with the remaining 12% being divided among 
other items such as jewelry, small appliances and seasonal goods.  These 
percentages have not varied significantly over the past three fiscal years.

     The Company carries a wide variety of items within each merchandise
category to appeal to individual tastes and preferences.  A store will typically
display up to approximately 3,400 SKU's, depending on its floor space.  The
Company believes this broad selection of products has enabled it to expand its
customer base and increase repeat sales to existing customers.  By carrying
seasonal merchandise (heaters, air conditioners, lawn mowers, outdoor furniture,
etc.), the Company has been able to moderate seasonal fluctuations in sales
common to its industry.

     While the basic merchandise mix remained fairly constant during fiscal
1995, the Company continued to refine its merchandise selections to capitalize
on variations in customer preferences.  Changes in the merchandise lineup
included improved offerings at higher price points to serve the broad range of
customers that have begun frequenting our stores in certain markets and
introduction of a new product, the Digital Satellite System.  Also during fiscal
1995, the Company consolidated east and west coast merchandising departments so
that the efficiencies of centralized buying now benefit all stores coast to
coast.  The Company also continued to consolidate and strengthen its vendor
relationships.  In addition to providing purchasing advantages, these
relationships provide warehousing and distribution arrangements which improve
inventory management.

Advertising and Promotion
     The Company designs, prepares and mails centrally from its corporate
headquarters its direct mail circulars, which account for approximately 49% of
the Company's advertising expenses.  The Company currently distributes over 160
million direct mail circulars annually.  These include monthly circulars sent by
direct mail to over ten million households on its mailing list and special
private sale circulars mailed to over two million of these households each 
month, as well as during special promotional periods.  

     In addition to the Company's utilization of direct mail circulars,
television and radio commercials are produced centrally and aired in 99% of the
Company's markets.  Newspaper and radio advertising is placed largely at the
store level.  In fiscal 1995, the Company began utilizing Spanish television and
radio in selected markets with significant Hispanic populations.  The Company
also regularly conducts approximately 40 company-wide promotional events each
year.  In addition to these events, individual stores periodically conduct
promotional events locally.  Besides the conventional marketing techniques noted
above, Heilig-Meyers has sought alternative methods to increase the Company's
name recognition and customer appeal.  In fiscal 1995, the Company continued its
sponsorship of the Heilig-Meyers NASCAR Racing Team.  Management believes this
program has enhanced the Company's name recognition among the millions of NASCAR
fans in its market areas.    

     During fiscal 1995, the Company continued utilizing market segmentation
techniques (begun in fiscal 1994) to identify prospective customers by matching
their demographics to those of existing customers.  Management believes ongoing
<PAGE 7>
market research and improved mailing techniques enhance the Company's ability to
place circulars in the hands of potential customers most likely to make a
purchase.  The Company believes that the availability, as well as affordability
of credit are key determinants in the purchase decision, and therefore, promotes
credit availability by disclosing monthly payment terms in its circulars. 
Historically, expenses for advertising and promotion have been between 6% and 8%
of sales.
     
Distribution
     With the opening of the Fontana Distribution Center in Fontana, California,
in June 1994, the Company currently operates seven distribution centers.  The
other six distribution centers are located in Orangeburg, South Carolina; Rocky
Mount, North Carolina; Russellville, Alabama; Mount Sterling, Kentucky;
Thomasville, Georgia; and Moberly, Missouri.  In fiscal 1995, the Company
expanded the Rocky Mount, Russellville, and Mount Sterling distribution centers
to meet increased volume demands.  These additions added the equivalent of one
distribution center.  For similar reasons, the Company plans a 150,000 square
foot addition to the Moberly distribution center in fiscal 1996 and will be
conducting site selections for additional distribution centers warranted by
additional growth.  Currently, the Company's distribution network has the
capacity to service over 750 stores.

     The Company utilizes several sophisticated design and management techniques
to increase the operational efficiency of its distribution network.  These
include cantilever racking and computer-controlled random-access inventory
storage.  Use of direct shipping and backhauling from vendors has also enhanced
distribution efficiency.  Backhauling from vendors is the transportation of
purchased inventory to the distribution center while returning from normal store
deliveries.  The Company now backhauls approximately 13% of its purchased
inventory.  Also, all custom cut carpet is now shipped directly from the vendor
to each store, eliminating the need to maintain carpet inventory at the
distribution centers.

     Typically, each store is within 250 miles of one of the distribution
centers.  The Company operates a fleet of trucks which delivers merchandise to
each store at least twice a week.  The Company believes the use of the
distribution centers enables it to make available a broader selection of
merchandise, to reduce inventory requirements at individual stores, to benefit
from volume purchasing, to provide prompt delivery to customers and to minimize
freight costs.  

Credit Operations
     The Company believes that offering flexible, in-house credit is an
important part of its business strategy which provides a significant competitive
advantage.  Because credit is administered at the store level, terms can
generally be tailored to meet the customer's ability to pay.  Each store has a
credit manager who, under the store manager's supervision, is responsible for
extending and collecting that store's accounts in accordance with corporate
guidelines.  Because Company representatives work with customers on a local
level, they can often extend credit, without significantly increasing the risk
of nonpayment, to customers who do not qualify for credit under bank card
programs or from competitors who typically use strict, impersonal credit
extension models.  

     The Company believes its credit program fosters customer loyalty and repeat
business.  Historically, approximately 80% of the Company's sales have been made
on credit, principally through installment sales.  Although the Company extends
credit for terms up to 24 months, the average term of the installment obligation
for the fiscal year ended February 28, 1995, was approximately 17 months.  The
Company accepts major credit cards in all of its stores and, in addition, offers
a revolving credit program featuring its private label credit card.  The Company
promotes this program by direct mailings to revolving credit customers of
<PAGE 8>
acquired stores and potential new customers in targeted areas.  Credit extension
and collection of revolving accounts are handled centrally from the Company's
credit center located at its corporate office.

     Revenue is recognized on installment and credit sales upon approval and
establishment of a delivery date, which does not materially differ from
recognition at time of shipment.  Sales returns prior to shipment date have been
immaterial.  Finance charges are included in revenues on a monthly basis as
earned.  During fiscal 1995, finance income amounted to $163,114,000 or
approximately 17.1% of total revenues.  The Company is unable to estimate
accurately the contribution of its financing operations to net income because
the Company does not specifically allocate various costs and expenses of 
operations between retail sales and credit operations.

     The Company offers, but does not require, property, life and disability (in
certain states) insurance with its credit sales.  The Company acts as an agent
in the selling of credit insurance.

Customer Service
     The Company believes that customer service is an important element for
success in the retail furniture business and therefore provides a broad range of
services to its customers.  These include free home delivery and set-up in the
home, as well as liberal policies with respect to exchanges and returns.  In
addition, the Company sells service agreements on certain merchandise sold in
its stores.  The Company sells substantially all of its service policies to 
third parties and recognizes service policy income on these at the time of 
sale.  In prior years, the Company retained a portion of its service policies
and deferred recognition of the related income along with the direct cost of 
acquiring the contracts.  Income on these contracts is being earned over the 
life of the service policies.

     In addition, the Company provides repair services on virtually all consumer
electronics and mechanical items sold in its stores.  The Company operates
service centers in Fayetteville, North Carolina, Moberly, Missouri and Fontana,
California.  The Fayetteville Service Center occupies approximately 40,000 
square feet and has the capacity to process 1,800 repair jobs a week.  The 
Moberly Service Center occupies 40,000 square feet adjacent to the Moberly, 
Missouri Distribution Center and has the capacity to process 2,000 repair 
jobs a week. In February 1995, the Company opened its third service center in
Fontana, California.  This service center occupies 15,000 square feet and has
the capacity to process 500 repair jobs a week.  The service centers provide 
service for all consumer electronic items, most mechanical items (except 
major appliances which are serviced locally) and watches.  The service 
centers are also authorized to perform repair work under certain 
manufacturers' warranties.  Service center trucks visit stores weekly, 
allowing one week turnaround on most repair orders. The Company believes this
level of service is not otherwise available in the small towns in which it 
operates.

Puerto Rican Operations
     With the acquisition of Berrios Enterprises in February of 1995, the
Company has 17 stores in Puerto Rico.  Puerto Rico has a population of 3.5
million and is approximately 3,425 square miles according to the 1990 census. 
These stores will continue to operate under the Berrios name with core 
operations substantially unchanged. The stores range in size from 7,000 to 
63,000 square feet, with the average store being approximately 18,000 square 
feet. These stores are serviced by a distribution system that offers both 
stores and customers quality service.  A facility of approximately 200,000 
square feet serves as both a warehouse and home delivery center.  Next day 
delivery is provided to customers making cash purchases and second day 
delivery to customers making credit purchases.  
<PAGE 9>                                     

                                E.  Corporate Expansion 

     The Company has grown from 304 stores at February 28, 1990, to 647 stores
at February 28, 1995.  Over this time period, the Company has expanded from its
traditional Southeast operating region into the Midwest, West, Southwest, and
for the first time, outside the continental United States into Puerto Rico.  
In August 1994, the Company increased its presence in the Midwest with the 
purchase of certain assets relating to 9 stores of Nelson Brothers Furniture.
Most recently, in February 1995, the Company acquired certain assets relating
to 17 stores of Berrios Enterprises based in Caguas, Puerto Rico.

     The Company currently operates stores in Alabama, Arizona, Arkansas,
California, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky,
Mississippi, Missouri, Nevada, North Carolina, New Mexico, Ohio, Pennsylvania,
South Carolina, Tennessee, Texas, Virginia, West Virginia, Wisconsin and Puerto
Rico.  Growth in the number of stores comes primarily from three sources:
acquisition of chains or independent stores, refurbishing of existing retail
space and new construction.  During the fiscal year ended February 28, 1995, the
Company added 81 stores and closed 4 stores for a net increase of 77 stores.  Of
these, 17 are in Puerto Rico, 15 are in Illinois, 13 are in Ohio, 9 are in Iowa,
4 are in Mississippi, 4 are in Missouri, 3 are in Alabama, 3 are in Florida, 3
are in Indiana, 2 are in Georgia, 2 are in Pennsylvania, 1 is in Arizona, 1 is
in Nevada, 1 is in South Carolina, 1 is in Virginia, 1 is in West Virginia and
1 is in Wisconsin. During fiscal 1995, 2 stores in Illinois, 1 in Arizona and 1
in South Carolina were closed.  Of the 81 new stores, 36 were existing furniture
stores acquired by the Company in separate transactions, 38 were operations 
begun by the Company in vacant buildings previously owned by others and 7 were
prototype stores built according to the Company's specifications.
     
     The Company constantly evaluates opportunities for further expansion of its
business.  The Company plans to add approximately 50 stores in the continental
U.S. during fiscal 1996 by seeking acquisitions of existing businesses, 
obtaining and renovating existing retail space or constructing new prototype 
stores in selected small towns.  In addition, the Company plans to add two 
new stores in Puerto Rico during fiscal 1996.  All new stores are expected to
be located in areas contiguous to the Company's existing store locations.  In
selecting new locations, the Company intends to follow its established 
strategy of generally locating stores within 250 miles of a company 
distribution center and in towns with populations of 5,000 to 50,000 and over
25 miles from the closest metropolitan market.  The Company believes that it 
has substantial growth potential in its present and contiguous market areas.

        F.  Other Factors Affecting the Business of Heilig-Meyers

Suppliers
     During the fiscal year ended February 28, 1995, the Company's ten largest
suppliers accounted for approximately 31% of merchandise purchased.  The Company
has no long-term contracts for the purchase of merchandise.  In the past, the
Company has not experienced difficulty in obtaining satisfactory sources of
supply and believes that adequate alternative sources of supply exist for the
types of merchandise sold in its stores.  Neither the Company nor its officers
or directors have an interest, direct or indirect, in any of its suppliers of
merchandise other than minor investments in publically held companies.

Service Marks, Trademarks and Franchise Operations
     The marks "Heilig-Meyers", "MacSaver", "MacSaver, design of a Scotsman",
other marks acquired through various acquisitions and the Company's distinctive
logo are federally registered service marks of the Company.  The Company has
registrations for numerous other trademarks and service marks routinely used in
the Company's business.  These registrations can be kept in force in perpetuity
<PAGE 10)
through continued use of the marks and timely applications for renewal.

     The Company has applied for registration of the mark "Berrios" and other
trademarks and service marks for use in connection with its stores in Puerto
Rico.

Seasonality
     Quarterly fluctuations in the Company's sales are insignificant.

Employees
     As of February 28, 1995, the Company employed 12,510 persons full- or part-
time in the continental United States, of whom 11,901 worked in the Company's
stores, distribution centers and service centers, with the balance in the
Company's corporate offices and two California offices.  As of February 28, 
1995, Heilig-Meyers' subsidiary, HMPR, Inc., employed 553 persons full- or 
part-time in Puerto Rico, of whom 311 worked in the stores and distribution 
center, with the balance in the corporate office.  The Company is not a party
to any union contract and considers its relations with its employees to be 
excellent. 

Foreign Operations and Export Sales
     The Company has no foreign operations and makes no export sales.    
           
                            ITEM 2.  PROPERTIES

     As of February 28, 1995, 404 of the Company's stores (continental U.S.
only) are on a single level with approximately 80% of floor space devoted to
sales and 20% used as a warehouse primarily for merchandise being prepared for
delivery and for items customers carry with them.  These stores are typically
located away from the center of town.  The remaining 226 stores (continental 
U.S. only) generally are in older two- or three-level buildings in downtown 
areas. Usually there is no warehouse space in these older buildings and the 
stores' warehouses are located in nearby buildings.  Of the 17 stores located
in Puerto Rico, two are single level with the remaining stores occupying 
multi-level dwellings.  Two of these stores occupy more than one building.
     
     As of February 28, 1995, the Company owned 80 of its stores, three of its
distribution centers and the Fayetteville, North Carolina Service Center.  The
Company leases the remaining stores, the remaining distribution centers, the two
California offices and its corporate headquarters located at 2235 Staples Mill
Road, Richmond, Virginia.  Rentals generally are fixed without reference to 
sales volume although some leases provide for increased rent due to increases
in taxes, insurance premiums or both.  Some renewal options are tied to 
changes in the Consumer Price Index.  Total rental payments for properties 
for the fiscal year ended February 28, 1995, were approximately $34,637,000. 
All vehicles placed in service after March 14, 1990, a majority of the 
distribution centers' material handling equipment placed in service after 
February 27, 1991 and a majority of the Company's data processing equipment 
are also leased.  The Company believes that its facilities are adequate at 
present levels of operations.  

                        ITEM 3.  LEGAL PROCEEDINGS

     The Company is currently involved in three cases regarding non-filing fees
charged by the Company on certain credit transactions.  Non-filing fees are used
to obtain insurance in lieu of filing a financing statement to perfect a 
security interest in connection with a credit transaction.  The plaintiffs in 
the cases are alleging that the Company's charging of the non-filing fees 
violates certain state and federal statutes and are seeking statutory damages 
and unspecified punitive damages.  The plaintiffs in the Alabama and Georgia 
cases are seeking statewide class certification and the plaintiffs in the 
Mississippi case are requesting certification of a class in all states except
Alabama and Georgia.
<PAGE 11>

     Whitson et al v. Heilig-Meyers Furniture Company was filed in the Circuit
Court of Calhoun County, Alabama on December 30, 1993 and was subsequently
removed to the United States District Court for the Northern District of 
Alabama (Eastern Division).  The Company anticipates that the Court will
schedule a hearing within the next six months to determine the fairness of a 
proposed settlement on this case.  Leverett et al v. Heilig-Meyers Company was
filed on September 22, 1994 in the Superior Court of Richmond County, Georgia
and was subsequently removed to the United States District Court for the 
Southern District of Georgia.  The Company has moved to dismiss the case and 
for summary denial of the class certification motion.  These motions are 
currently pending before the Court.  Kirby et al v. Heilig-Meyers Furniture 
Company and Heilig-Meyers Company was filed in the United States District 
Court for the Southern District of Mississippi (Hattiesburg District) on 
April 10, 1995.  The Company intends to vigorously defend both this case and 
the Georgia case.
 
     In addition, the Company is party to various legal actions and 
administrative proceedings and subject to various claims arising in the 
ordinary course of business, including claims related to its charges in 
connection with credit sales.

     Based on the best information presently available, the Company believes
that the disposition of these matters will not have a material adverse effect
on the financial position of the Company.     
     
       ITEM 4.  SUBMISSION of MATTERS to a VOTE of SECURITY HOLDERS
     
     None.
<PAGE 12>

                   Executive Officers of the Registrant

     The following table sets forth certain information with respect to the
executive officers of the Company as of May 5, 1995:


                                                Positions with the Company
                                                or Principal Occupation for
                                 Years with      the Past Five Years and
     Name             Age        the Company          Other Information     

William C. DeRusha    45             26        Chairman  of the Board since
                                               April 1986.  Chief Executive
                                               Officer  since  April  1984.
                                               Director since January 1983.

Troy A. Peery, Jr.    49             23        President since  April 1986. 
                                               Chief Operating Officer since
                                               December 1987. Director since
                                               April 1984.

James F. Cerza, Jr.   47              7        Executive  Vice  President,
                                               since April 1995. Executive
                                               Vice President, Operations from 
                                               August 1989 to April 1995.

Joseph R. Jenkins     49              7        Executive Vice President and    
                                               Chief Financial Officer since   
                                               January 1988.   

James R. Riddle       53             10        Executive Vice President, since
                                               April 1995. Executive Vice      
                                               President, Marketing from 
                                               January 1988 to April 1995.
                                               
William J. Dieter     55             22        Senior   Vice   President,
                                               Accounting since April 1986.
                                               Chief   Accounting   Officer
                                               since 1975.  Controller from
                                               1975 to  April  1990.

Roy B. Goodman        38             15        Senior Vice President, Finance;
                                               Secretary and Treasurer since 
                                               April 1995.  Vice President,    
                                               Secretary and Treasurer from 
                                               1987 to April 1995.

William E. Helms      46             16        Senior Vice President,
                                               Corporate Expansion since
                                               May 1987.  
<PAGE 13>

Curtis C. Kimrell     49              4        Senior Vice President,
                                               Operations since April
                                               1995. Regional Vice President 
                                               from March 1994 to April 
                                               1995.  Division Supervisor 
                                               from 1991 to March 1994.        
                                               President of Danley Furniture 
                                               from 1985 to 1991.

H.C. Poythress        52              3        Senior Vice President,
                                               Advertising since March
                                               1993.  Vice President,
                                               Advertising from July 1991 to
                                               March 1993.  Vice President,
                                               Advertising, Lowes, Inc.
                                               prior to July 1991.

Ronald M. Ragland     53             31        Senior Vice President,
                                               Human Resources and
                                               Training, since March 1993.
                                               Vice President, Human
                                               Resources and Training 
                                               from April 1985 to March 1993.

John H. Sniffin       53             26        Senior Vice President, 
                                               Government Relations, since
                                               August 1992.  Senior Vice
                                               President, Merchandising
                                               Administration from March 
                                               1989 to August 1992. Vice
                                               President, Merchandising
                                               Administration from December 
                                               1986 to March 1989. 


A. R. Weiler          59                       Senior Vice President,
                                               Merchandising since April
                                               1995. Chairman and CEO of       
                                               Chittenden & Eastman from 
                                               May 1992 to February 1995.      
                                               President and CEO of Chittenden 
                                               & Eastman from 1982 to May 1992. 

<PAGE 14>


                                  PART II

Item 5.   MARKET for REGISTRANT'S COMMON EQUITY and RELATED STOCKHOLDER MATTERS.

    
     The Company's common stock is traded on the New York and Pacific Stock
Exchanges under the symbol HMY.  The table below sets forth the high and low
prices as reported on the New York Stock Exchange Composite Tape, and dividend
information for each of the last eight fiscal quarters.  Prices and dividends
have been adjusted for a three-for-two stock split distributed in July 1993.
    
         Fiscal Year          High           Low        Dividends

    1995                                                                 
         4th Quarter        $  29        $  23 3/8      $  .06
         3rd Quarter           30 5/8       24 3/8         .06
         2nd Quarter           30 1/4       23 1/4         .06
         1st Quarter           36           25             .06
    
    1994                                                                 
         4th Quarter        $  39          $  31 7/8    $  .05
         3rd Quarter           36             29 1/8       .05
         2nd Quarter           31 1/2         23 1/8       .05
         1st Quarter           25             19 3/8       .05
    
     There were approximately 1,700 shareholders of record as of February 28,
1995.
    
     The Company has paid cash dividends in every year since fiscal 1976.  The
Board of Directors intends to continue its present policy of paying regular
quarterly dividends when justified by the financial condition of the Company. 
The amount of future dividends, if any, will depend upon general business
conditions, earnings, capital requirements and such other factors as the
Board may deem relevant.  The Company's payment of dividends is restricted,
under certain covenants in loan agreements, to $116,236,000 plus 75% of net
earnings adjusted for dividend payouts subsequent to February 28, 1995.
<PAGE 15>

Item 6.  SELECTED FINANCIAL DATA.

FISCAL YEAR                    1995      1994      1993      1992      1991 
                          (Dollar amounts in thousands except per share data)

Earnings Statement Data:
Sales                    $  956,004   $723,633  $549,660  $436,664  $376,701  
Annual growth in sales         32.1%      31.7%     25.9%     15.9%     13.9%
Other income             $  196,135   $140,156  $107,883  $ 83,229  $ 71,050
Total revenues            1,152,139    863,789   657,543   519,893   447,751
Annual growth in revenue       33.4%      31.4%     26.5%     16.1%     13.8%
Costs of sales           $  617,839   $460,284  $351,361  $276,971  $238,107
Gross profit margin            35.4%      36.4%     36.1%     36.6%     36.8%
Selling, general and 
  administrative expense $  350,093   $260,161  $200,071  $160,393  $136,430
Interest expense             32,889     23,834    23,084    21,389    26,037
Provision for doubtful
  accounts                   45,419     32,356    24,185    20,298    16,299
Provision for income taxes   39,086     32,158    20,833    13,858     9,996
Effective income tax rate      36.9%      36.9%     35.4%     33.9%     32.4%
Earnings margin (1)             7.0%       7.6%      6.9%      6.2%      5.5%
Cumulative effect of
  accounting change             ---        ---       ---       ---   ($2,552)   
Net earnings             $   66,813    $54,996   $38,009   $26,984   $18,330
Earnings per share (1):                               
  Primary                      1.34       1.12      0.84      0.64      0.58
  Fully diluted                1.34       1.12      0.83      0.63      0.57
Net earnings per share:                               
  Primary                      1.34       1.12      0.84      0.64      0.51
  Fully diluted                1.34       1.12      0.83      0.63      0.51
Cash dividends per share       0.24       0.20      0.16      0.14      0.13

Balance Sheet Data:
Total assets             $1,208,937 $1,049,633  $766,485  $636,576  $520,461
Average assets per store      1,869      1,841     1,803     1,702     1,616
Accounts receivable, net    538,208    535,437   397,974   315,949   234,638
Inventories                 253,529    184,216   131,889   119,803   113,945
Property and equipment,
  net                       203,201    168,142   126,611   108,758    97,803
Additions to property
  and equipment              49,101     36,252    27,426    24,010    12,510
Short-term debt             167,925    210,318   163,171    42,086    96,021
Long-term debt              370,432    248,635   176,353   226,112   164,369
Average debt per store          832        805       799       717       809
Stockholders' equity        490,390    433,229   305,555   263,928   185,175
Stockholders' equity
  per share                   10.10       8.95      6.87      6.07      5.19

Other Financial Data:
Working Capital          $  554,096   $453,175  $322,796  $355,975  $233,720
Current ratio                   2.9        2.4       2.3       4.1       2.6
Debt to equity ratio           1.10       1.06      1.11      1.02      1.41
Debt to debt and equity        52.3%      51.4%     52.6%     50.4%     58.4%
Rate of return on
  average assets (1)(2)         7.8%       7.7%      7.5%      7.1%      7.5%
Rate of return on
  average equity (1)           14.5%      14.9%     13.3%     12.0%     11.7%
Number of stores                647        570       425       374       322
Number of employees          13,063     10,536     7,850     6,700     5,910
Average sales per employee     $ 81       $ 79      $ 76      $ 69      $ 67
<PAGE 16> 

SELECTED FINANCIAL DATA, cont.


FISCAL YEAR                    1995      1994      1993      1992     1991  
                          (Dollar amounts in thousands except per share data)

Weighted average common 
  shares outstanding: 
    (in thousands)
  Primary                    49,954     49,103    45,356    42,123    35,991    
  Fully diluted              49,954     49,281    45,644    42,417    36,242    

Price range on common 
  stock per share:
       High                 $    36    $    39   $22 3/8   $14 5/8   $ 8 7/8   
       Low                   23 1/4     19 3/8    10 5/8     7 3/4     4 3/4
       Close                 23 5/8         33    19 7/8    14 1/8     7 3/4

    
Per share amounts reflect three-for-two stock splits distributed in
January 1992, November 1992, and July 1993.
    
(1) Calculated before cumulative effect of accounting changes.
(2) Calculated using earnings before interest, net of tax.
<PAGE 17>

          Item 7.  MANAGEMENT'S DISCUSSION and ANALYSIS of FINANCIAL 
                    CONDITION and RESULTS of OPERATIONS

RESULTS OF OPERATIONS
     Highlights of operations expressed as a percentage of sales are as follows:

                                              Fiscal Year
                                         1995     1994    1993 

Other income                             20.5%    19.4%   19.6%
Costs of sales                           64.6     63.6    63.9
Selling, general and
     administrative expense              36.6     36.0    36.4
Interest expense                          3.4      3.3     4.2
Provision for doubtful 
     accounts                             4.8      4.5     4.4
Earnings before provision for
     income taxes                        11.1     12.0    10.7
Provision for income taxes                4.1      4.4     3.8
Net earnings                              7.0      7.6     6.9

Revenues
     Sales for fiscal 1995 compared to the two previous periods are shown below:

                                               Fiscal Year
                                         1995     1994      1993 

Sales (in thousands)                 $956,004  $723,633  $549,660
Percentage increase over
     prior period                       32.1%     31.7%     25.9%
Portion of increase from existing 
     (comparable ) stores                6.1      12.1      10.1 
Portion of increase from new stores     26.0      19.6      15.8

     The Company's fiscal 1995 consolidated net sales increased 32.1% to $956.0
million compared with a 31.7% and a 25.9% increase in fiscal years 1994 and 
1993, respectively.  The Company's older eastern stores provided 89% of total
sales for fiscal 1995, or $849.4 million, representing a 20% increase over 
fiscal 1994. The stores located in Iowa, Ohio, Illinois, Missouri and 
Pennsylvania had the largest overall sales increases.  The Company's 
southwestern stores, most of which were acquired through the purchase of 
certain assets of McMahan's Furniture Company in January 1994, added $103.0 
million of sales, or 11% of the total sales.  The Company's 17 Puerto Rico 
stores, acquired on February 1, 1995, from Berrios Enterprises ("Berrios") of
Caguas, Puerto Rico, contributed $3.6 million in sales.
  
     The Company attributes the growth in sales over the past three fiscal years
primarily to an increase in volume in both comparable stores and new stores. 
The Company's pricing structure has remained relatively constant over the 
past three fiscal years; therefore, the impact of price changes on sales 
volumes has been immaterial.  Continuing operational improvements, the 
opening of approximately 50 new stores, sales from the recently acquired 
Puerto Rico stores and an anticipated moderate industry-wide sales increase 
(see "Industry Outlook") should result in favorable sales increases for the 
Company in fiscal 1996.
  
     During fiscal 1995, other income increased to 20.5% of sales from 19.4% 
of sales for fiscal 1994.  Finance income, the major component of other income,
is recognized over the lives of  installment contracts which are approximately
17 months.  During a period of moderate comparable stores sales growth, preceded
<PAGE 18>
by periods of high comparable stores sales growth, finance income will typically
increase as a percentage of sales as finance income dollars continue to be 
earned on previous periods' sales.  Comparable stores sales growth for fiscal
1995 was 6.1% compared to 12.1% and 10.1% in fiscal 1994 and 1993, 
respectively.  As a result, finance income increased as a percentage of sales
in fiscal 1995.  In addition, the southwestern stores are contributing higher
finance income, as a percentage of sales, due to a longer contract life and 
slightly higher average annual percentage rates.  Other income, as a 
percentage of sales, for fiscal 1994 decreased as compared to fiscal 1993.  
Finance income decreased in fiscal 1994, as a percentage of sales, due to the
lagging effect of recognizing income in conjunction with accelerated 
comparable stores sales growth in fiscal 1994.  
  
Costs and Expenses
     In fiscal 1995, costs of sales increased, as a percentage of sales, to
64.6% from 63.6% in fiscal year 1994.  The Company's gross margins decreased as
selling prices were lowered in order to stimulate sales.  As a percentage of
sales, occupancy costs remained relatively constant.  Delivery costs, as a
percentage of sales, increased primarily due to higher distribution costs
associated with the southwestern stores and also due to slightly higher costs
associated with home deliveries in the major metropolitan markets.  Costs of
sales decreased to 63.6% of sales from 63.9% in fiscal year 1994 as compared 
with fiscal year 1993.  Improved merchandise buying, warehousing refinements 
and less promotional pricing during fiscal 1994, as compared with fiscal 
1993, created the improvement.  Management is focusing on improving margins 
during fiscal 1996, however the improvements may be partially offset by the 
anticipated dilutive effect of the Berrios stores' lower margins and the full
year costs of the Fontana, California, distribution center.
 
     Selling, general and administrative expense increased to 36.6% of sales in
fiscal year 1995 from 36.0% of sales in fiscal 1994.  Advertising expense
increased approximately 1.0% of sales which was primarily attributable to higher
costs associated with the use of television and radio mediums for the Company's
recently acquired stores in major metropolitan markets such as Chicago and
Cleveland.  Also, advertising costs increased as the result of the introduction
of the Heilig-Meyers name in the six new states and corresponding markets of the
Company's southwestern stores, which were acquired in January, 1994.  The
increase in advertising was partially offset by decreases, as a percentage of
sales, in salaries and related expenses and other selling, general and
administrative expenses due to the growing sales volume.  During fiscal 1994,
selling, general and administrative expense decreased to 36.0% from 36.4% in
fiscal 1993.  Efficiencies in the Company's direct mail circular program 
combined with leverage on other selling and administrative expenses from 
higher sales volumes created the improvement.   For fiscal 1996, management 
expects selling, general and administrative expense to decrease slightly as a
percentage of sales due to anticipated increased efficiencies in advertising 
and overhead expenses.
    
     Interest expense increased to 3.4% of sales in fiscal 1995 from 3.3% of
sales in fiscal 1994.  The increase is primarily the result of higher weighted
average short-term interest rates combined with higher weighted average debt
levels.  Weighted average short-term interest rates increased to 5.1% in fiscal
1995 from 3.5% in fiscal 1994 and weighted average short-term borrowings
increased $71.0 million.  Weighted average long-term interest rates decreased to
7.9% from 8.8% in fiscal year 1994. Weighted average long-term debt levels
increased by $67.7 million during fiscal 1995.  The Company continues to focus
on structuring its debt portfolio to contain a higher percentage of long-term
fixed rate debt to minimize the Company's exposure to future short-term interest
rate fluctuations.  As an additional means of managing the risk of unfavorable
interest rate movements, the Company has entered into interest rate swap
agreements; however, these agreements have not had a significant impact on the
Company's financial position or results of operations.  Interest expense for
fiscal 1994 was 3.3% of sales as compared to 4.2% of sales in fiscal 1993.  The
decrease in fiscal 1994 was primarily attributable to a decline in the Company's
<PAGE 19>
weighted average short-term and long-term interest rates for that period. 
Management anticipates higher interest expense for fiscal 1996, as a percentage
of sales, due to an expected rise in interest rates as well as higher debt 
levels associated with the Company's growth.  

     The provision for doubtful accounts increased to 4.8% of sales in fiscal
1995 from 4.5% of sales in fiscal 1994.  A rise in the portfolio loss rate,
during fiscal 1995, applied to the growing accounts receivable base caused the
increase. The extension of credit is constantly monitored by management to
minimize the portfolio loss rate.  Management anticipates a slight increase in
the provision for doubtful accounts in fiscal 1996.  The provision for doubtful
accounts increased slightly during fiscal 1994 to 4.5% of sales from 4.4% of
sales in 1993. 
 
     Total portfolio write-offs for fiscal 1995, 1994 and 1993 were $51.7
million, $32.9 million and $25.5 million, respectively.  Of these amounts, $7.6
million, $3.2 million and $3.0 million were for purchased receivables. 
Management believes that the allowance for doubtful accounts of $46.7 million at
February 28, 1995, is adequate.
     
Provision for Income Taxes and Net Earnings
     The effective tax rate for fiscal 1995 and 1994 was 36.9% compared to 35.4%
for fiscal 1993.  During fiscal 1994, the Omnibus Reconciliation Act of 1993
("the Budget Act") was signed into law.  The Budget Act includes an increase in
the corporate income tax rate to 35.0% from 34.0% retroactive to January 1, 
1993.  The Company was required to adjust its deferred income tax balance to 
reflect the higher tax rate and recognize the effects of the adjustment 
during the second quarter of fiscal 1994.     

     Net earnings for fiscal 1995 increased to $66.8 million from $55.0 million
for fiscal 1994.  As a percentage of sales, profit margin decreased to 7.0% for
fiscal 1995 from 7.6% for fiscal 1994.  The decrease is mostly attributable to
the decline in gross margins and the increase in selling, general and
administrative expense relating to advertising.  As a percentage of sales, 
profit margin increased to 7.6% for fiscal 1994 from 6.9% for fiscal 1993.  
Lower interest expense, selling, general and administrative expense and costs
of sales, as a percentage of sales, contributed to the improvement for fiscal
1994.


LIQUIDITY AND CAPITAL RESOURCES

     The Company increased its cash position $4.1 million to $10.4 million at
February 28, 1995, from $6.3 million at February 28, 1994.
  
     Net cash inflow from operating activities was $114.2 million for fiscal
1995 compared to a net cash outflow of $74.8 million for fiscal 1994.  The
Company traditionally produces a deficit in cash flow from operations because it
extends credit to its customers.  However, during fiscal 1995, the Company
received proceeds of $178.8 million from the sale of accounts receivable that
was partially offset by cash outflows for growth in inventories. Inventories
increased during fiscal 1995 due to the addition of the Fontana, California,
distribution center and the opening of 77 stores.  In fiscal 1994, the deficit
in cash flow was largely due to growth in accounts receivable and inventories. 
Accounts receivable increased due to a higher volume of credit sales. Inventory
growth was the result of the addition of the Moberly, Missouri, distribution
center and the opening of 145 stores.  Continued extension of credit and related
increases in customer accounts receivable, as well as increases in inventory
related to expansion, will likely cause negative net cash flows from operations
in future periods.  However, as noted above, the Company periodically sells
accounts receivable, as a source of liquidity, providing additional positive 
cash flows to improve net cash flows from operating activities.
<PAGE 20>
     Investing activities produced negative cash flows of $179.9 million in
fiscal 1995 and $114.9 million in fiscal 1994.  Capital spending, associated 
with an aggressive expansion program, increased during fiscal 1995.  The Company
acquired certain assets relating to the operation of 17 stores from various
corporate entities comprising Berrios Enterprises for approximately $99.0
million.  The purchase price was financed with proceeds from two long-term notes
of $60.0 million and $15.0 million with interest rates of 9.0% and 8.8%,
respectively.  The remaining portion of the purchase price was financed through
the Company's lines of credit with banks.  During fiscal 1995, the Company also
purchased certain assets relating to nine stores from Nelson Brothers Furniture
Company of Chicago, Illinois, for approximately $18.0 million.  Also during
fiscal 1995, the Company expanded the Rocky Mount, North Carolina, Russellville,
Alabama and Mount Sterling, Kentucky, distribution centers.  Total expenditures
for this expansion was approximately $8.2 million. Approximately 100,000 square
feet of space was added at each of the three distribution centers.  In fiscal
1996, the Company plans to expand the Moberly, Missouri, distribution facility
by 150,000 square feet to accommodate sales growth in existing stores and new
stores which will be served by this distribution center.  The Company plans to
open approximately 50 new stores in fiscal 1996 as well as continue its existing
store remodeling program.  Capital expenditures will continue to be financed by
external sources of funds and cash flows from operations.
  
     Financing activities provided a positive net cash flow of $69.8 million in
fiscal 1995 as compared to $192.1 million in fiscal 1994.  During fiscal 1995,
the Company reduced its notes payable to banks by $112.8 million compared to an
increase of $139.2 in fiscal 1994, while proceeds from long-term debt issuances
increased to $230.0 million from $30.0 million in fiscal 1994. During fiscal
1994, the Company received $74.5 million in proceeds from a common stock 
offering which were used to repay indebtedness in that fiscal year. The 
Company has access to a variety of external capital sources to finance asset 
growth and plans to continue to finance accounts receivable, inventories and 
future expansion from operations supplemented by other sources of capital.  
The Company has lines of credit through eleven banks totaling $375.0 million 
of which $235.2 million was unused at February 28, 1995.
     
     Total debt as a percentage of debt and equity was 52.3% at February 28,
1995, compared to 51.4% and 52.6% at February 28, 1994 and 1993, respectively. 
The current ratio was 2.9 at February 28, 1995, compared to 2.4 and 2.3 for
February 28, 1994 and 1993, respectively.  

Industry Outlook
     Industry experts are forecasting that the home furnishings industry will
grow at a slower rate in calendar 1995 as compared to the past two calendar 
years as a result of rising interest rates, lower home sales and housing 
starts and a slower growth in the U.S. economy. However, given the small-town
market niche in which the majority of Company's stores operate, it is 
management's opinion that industry trends are not necessarily indicative of 
Company trends.  The Company has posted same store sales and net earnings 
growth over the last fifteen-year period which included periods of rising and
falling interest rates and both sluggish and robust periods of housing 
activity.  Therefore, industry projections do not necessarily predict or 
reflect future operating results of the Company. 
<PAGE 21>   

INDEPENDENT AUDITOR'S REPORT


To the Stockholders and Board of Directors
Heilig-Meyers Company
Richmond, Virginia

We have audited the accompanying consolidated balance sheets of Heilig-Meyers
Company and subsidiaries as of February 28, 1995 and 1994, and the related
consolidated statements of earnings, stockholders' equity, and cash flows for
each of the three years in the period ended February 28, 1995.  Our audits also
included the financial statement schedule listed in the Index at Item 14(a) 2.
These financial statements and financial statement schedule are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on the financial statements and financial statement schedule based on
our audits.

We conducted our audits in accordance with generally accepted auditing 
standands.  Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are free 
of material misstatement.  An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the financial statements. 
An audit also includes assessing the accounting principles used and 
significant estimates made by management, as well as evaluating the overall 
financial statement presentation. We believe that our audits provide a 
reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all
material respects, the financial position of Heilig-Meyers Company and
subsidiaries as of February 28, 1995 and 1994, and the results of their
operations and their cash flows for each of the three years in the period ended
February 28, 1995 in conformity with generally accepted accounting principles. 
Also, in our opinion, such financial statement schedule, when considered in
relation to the basic consolidated financial statements taken as a whole, 
presents fairly in all material respects the information set forth therein.


Deloitte & Touche LLP

Richmond, Virginia
March 22, 1995
<PAGE 22>


Item 8.  FINANCIAL STATEMENTS and SUPPLEMENTARY DATA

                     CONSOLIDATED STATEMENTS OF EARNINGS
                 (Amounts in thousands except per share data)       


FISCAL YEAR                                    1995         1994          1993 

Revenues:
     Sales                                  $ 956,004    $ 723,633     $ 549,660
     Other income                             196,135      140,156       107,883
 
        Total revenues                      1,152,139      863,789       657,543
 
Costs and expenses:

     Costs of sales                           617,839      460,284       351,361
     Selling, general and administrative      350,093      260,161       200,071
     Interest                                  32,889       23,834        23,084
     Provision for doubtful accounts           45,419       32,356        24,185
        Total costs and expenses            1,046,240      776,635       598,701
 
Earnings before provision for income taxes    105,899       87,154        58,842
Provision for income taxes                     39,086       32,158        20,833
Net earnings                                $  66,813    $  54,996     $  38,009

Net earnings per share:
     Primary                                $    1.34    $    1.12     $     .84
     Fully diluted                          $    1.34    $    1.12     $     .83


Weighted average common shares outstanding:
     Primary                                   49,954       49,103        45,356
     Fully diluted                             49,954       49,281        45,644

Cash dividends per share of common stock    $     .24    $     .20     $     .16



                           See notes to consolidated financial statements.

<PAGE 23>


                              CONSOLIDATED BALANCE SHEETS      
                       (Amounts in thousands except par value data)         
                                                  


FEBRUARY 28,                                   1995                   1994  
                                                  

Assets
Current assets:
     Cash                                $    10,360            $     6,295
     Accounts receivable, net                538,208                535,437  
     Other receivables                        13,231                 17,988 
     Inventories                             253,529                184,216 
     Other                                    37,354                 30,814
 
          Total current assets               852,682                774,750
 
Property and equipment, net                  203,201                168,142 
Excess costs over net 
     assets acquired, net                    153,054                106,741
 
                                         $ 1,208,937            $ 1,049,633

Liabilities And Stockholders' Equity

Current liabilities:
     Notes payable                       $   139,800            $   172,600
     Long-term debt due within one year       28,125                 37,718 
     Accounts payable                         87,523                 69,045 
     Accrued expenses                         43,138                 42,212
 
          Total current liabilities          298,586                321,575 

Long-term debt                               370,432                248,635 
Deferred income taxes                         49,529                 46,194
 
Stockholders' equity:
     Preferred stock, $10 par value               --                     --
     Common stock, $2 par value               97,096                 96,846 
     Capital in excess of par value          120,129                118,400 
     Retained earnings                       273,165                217,983
 
         Total stockholders' equity          490,390                433,229     

                                         $ 1,208,937            $ 1,049,633


                           See notes to consolidated financial statements.
<PAGE 24>



                     CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                                   (Amounts in thousands)

   
                        Number of 
                          Common                                  
                          Shares     Common   Excess of  Retained  Stockholders'
                       Outstanding   Stock   Par Value  Earnings     Equity

Balances at February 29, 1992
  as previously reported     19,326 $ 38,652   $ 83,942   $141,338   $263,932


Adoption of new income tax
  accounting standard           --        --         --        (4)        (4)

Balance as restated         19,326    38,652     83,942   141,334    263,928
 Cash dividends                 --        --         --    (7,053)    (7,053)
 Exercise of stock options,net 531     1,063      9,608        --     10,671
 Three-for-two stock split   9,791    19,581    (19,581)       --         --
 Net earnings                   --        --         --    38,009     38,009 


Balances at February 28, 1993 29,648  59,296     73,969   172,290    305,555
 Cash dividends                   --      --         --    (9,303)    (9,303)
 Exercise of stock options, net  470     940      6,578        --      7,518
 Issuance of stock             2,300   4,600     69,863        --     74,463
 Three-for-two stock split    16,005  32,010    (32,010)       --         --
 Net earnings                     --      --         --    54,996     54,996 

Balances at February 28, 1994 48,423  96,846    118,400   217,983    433,229
 Cash dividends                   --      --         --   (11,631)   (11,631)
 Exercise of stock options, net  125     250      1,729        --      1,979
 Net earnings                     --      --         --    66,813     66,813  
Balances at February 28, 1995 48,548$ 97,096   $120,129  $273,165   $490,390  


                           See notes to consolidated financial statements
<PAGE 25>
                   

                         CONSOLIDATED STATEMENTS OF CASH FLOWS 
                                (Amounts in thousands)


FISCAL YEAR                                   1995         1994         1993 

Cash flows from operating activities:
 Net earnings                             $  66,813    $  54,996    $  38,009

  Adjustments to reconcile net earnings 
   to net cash used by operating activities:
    Depreciation and amortization            23,878       20,627       16,141
    Provision for doubtful accounts          45,419       32,356       24,185  
    Other, net                                 (406)          28         (286)
    Change in operating assets and 
     liabilities, net of the effects 
     of acquisitions:
       Accounts receivable                 (171,137)    (173,995)    (102,135)
       Sale of accounts receivable          178,778            0            0
       Other receivables                      3,237       (4,708)       1,575
       Inventories                          (44,206)     (25,460)      (9,659)
       Prepaid expenses                      (9,067)     (13,922)      (3,482)
       Accounts payable                      18,098       18,379       10,088 
       Accrued expenses                       2,767       16,925        2,428  

        Net cash provided (used)
         by operating activities            114,174      (74,774)     (23,136)

Cash flows from investing activities:
  Acquisitions, net of cash acquired       (132,158)     (75,473)     (25,638)
  Additions to property and equipment       (49,101)     (36,252)     (27,426)
  Disposals of property and equipment         4,583        1,350        6,248 
  Miscellaneous investments                  (3,184)      (4,531)      (3,937)

         Net cash used by 
          investing activities             (179,860)    (114,906)     (50,753)

Cash flows from financing activities:
  Issuance of stock                           1,979       81,981       10,671
  Proceeds from long-term debt              230,000       30,000       85,000
  Increase (decrease) in notes payable, net(112,800)     139,200         (100)
  Payments of long-term debt                (37,797)     (49,771)     (13,574)
  Dividends paid                            (11,631)      (9,303)      (7,053)

         Net cash provided by 
          financing activities               69,751      192,107       74,944 

Net increase in cash                          4,065        2,427        1,055 
Cash at beginning of year                     6,295        3,868        2,813 

Cash at end of year                       $  10,360     $  6,295     $  3,868  
     

                           See notes to consolidated financial statements.
<PAGE 26>


    NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


(1) Summary of Significant Accounting Policies
                                                                              
Principles of Consolidation

     The consolidated financial statements include the accounts of Heilig-Meyers
Company and its subsidiaries (the "Company"), all of which are wholly owned. 
All material intercompany balances and transactions have been eliminated.

Segment Information 

     The Company considers that it is engaged primarily in one line of business,
the sale of home furnishings.  Accordingly, data with respect to industry
segments have not been separately reported herein.

Accounts Receivable 

     In accordance with customary trade practice, payments on accounts
receivable due after one year are included in current assets.  Provisions for
doubtful accounts are made to maintain an adequate allowance to cover 
anticipated losses.  The Company reviews customer accounts on an individual 
basis in reaching decisions regarding methods of collection or write-off of 
doubtful accounts.  Generally, accounts on which payments have not been 
received for six months are charged to the allowance for doubtful accounts.

Inventories 

     Merchandise inventories are stated at the lower of cost or market as
determined by the average cost method.  Inventory costs include certain 
warehouse and delivery expenses.

Property and Equipment 

     Additions to property and equipment, other than capital leases, are
recorded at cost and, when applicable, include interest incurred during the
construction period.  Capital leases are recorded at the lesser of fair value or
the discounted present value of the minimum lease payments.

     Depreciation is computed by the straight-line method.  Capital leases and
leasehold improvements are amortized by the straight-line method over the 
shorter of the estimated useful life of the asset or the term of the lease.  The
estimated useful lives are 7 to 45 years for buildings, 3 to 10 years for
fixtures, equipment and vehicles, and 10 to 15 years for leasehold improvements.

Excess Costs over Net Assets Acquired 

     Excess costs over net assets acquired are being amortized over periods not
exceeding 40 years using the straight-line method.  The Company evaluates excess
costs over net assets acquired for recoverability and makes adjustments as 
deemed necessary.  Cash surrender value of life insurance and miscellaneous 
investments are also included in this category;  however, their balances are 
not material.

Stockholders' Equity 

     The Company is authorized to issue 250,000,000 shares of $2 par value
common stock.  At February 28, 1995, and 1994, there were 48,548,000 and
48,423,000 shares outstanding, respectively.  The Company is authorized to issue
3,000,000 shares of $10 par value preferred stock.  To date, none of these 
shares have been issued.
<PAGE 27>


Accounting Changes 

     Effective March 1, 1993, the Company adopted Statement of Financial
Accounting Standards No. 109 ("SFAS 109"), "Accounting for Income Taxes." 
Accordingly, the consolidated financial statements for fiscal year 1993 have 
been restated.  

     Effective March 1, 1993, the Company also adopted Statement of Financial
Accounting Standards No. 106 ("SFAS 106"), "Employers' Accounting for
Postretirement Benefits Other Than Pensions."  The implementation of SFAS 106
had no effect on net earnings in fiscal year 1994.

Revenues and Costs of Sales 

     Other income consists primarily of finance and other income earned on
accounts receivable.  Finance charges were $163,114,000, $115,532,000 and
$91,111,000 during fiscal 1995, 1994 and 1993, respectively.  The Company sells
substantially all of its service policies to third parties and recognizes 
service policy income on these at the time of sale.  In prior years, the 
Company retained a portion of its service policies and deferred recognition 
of the related income along with the direct cost of acquiring the contracts. 
Income on these contracts is being earned over the life of the service 
policies.  Costs of sales includes occupancy and delivery expenses.

Income Taxes 

     Effective March 1, 1993, the Company adopted SFAS 109 which utilizes the
liability method in accounting for income taxes.  Under this method, deferred
tax assets and liabilities are determined based on differences between financial
reporting and tax bases of assets and liabilities and are measured using the
enacted tax rates and laws that will be in effect when the differences are
expected to reverse.  Prior to the adoption of SFAS 109, income tax expense was
determined using the deferred method.  Deferred tax expense was based on items
of income and expense that were reported in different years in the financial
statements and tax returns and were measured at the tax rate in effect in the
year the difference originated.

     In adoption, the Company elected to restate the prior year consolidated
financial statements.  The retroactive application of SFAS 109 did not have a
material effect on net earnings or earnings per share for the period ended
February 28, 1993.  The cumulative effect on retained earnings as of 
February 29,1992, was also not material.

Earnings and Dividends Per Share 

     Primary and fully diluted earnings per share of common stock are calculated
by dividing net earnings by the weighted average number of common shares and
common stock equivalents (stock options) outstanding during the year.

Interest Rate Swap Agreements 

     The Company has entered into several interest rate swap agreements ("swap
agreements") as a means of managing its interest rate exposure.  These 
agreements in effect convert a portion of the Company's floating rate debt 
and floating rate asset securitizations to fixed rates by exchanging floating
rate payments for fixed rate payments.  The differential to be paid or 
received on these agreements is accrued and is recognized as an adjustment to
interest expense.  The related amount of payable to or receivable from 
counterparties is recorded as an adjustment to accrued interest expense.
<PAGE 28>

Asset Securitizations 

     The Company, as a means of financing its growth, has sold a portion of its
accounts receivable.  The Company continues to service these accounts and has
provided the buyer with recourse, up to established limits, upon the
determination of uncollectibility.  A reserve was established at the time of 
sale to provide for this contingent liability and is adjusted periodically.  
This reserve is included in the allowance for doubtful accounts.

Fiscal Year 

     Fiscal years are designated in the consolidated financial statements by the
calendar year in which the fiscal year ends.  Accordingly, results for fiscal
years 1995, 1994 and 1993 represent the years ended February 28, 1995, 1994 and
1993, respectively.  Certain amounts in the 1994 and 1993 consolidated financial
statements have been reclassified to conform to the 1995 presentation.
<PAGE 29>

(2)  Expansion
                                                                             
     On February 1, 1995, the Company acquired certain assets relating to the
operation of 17 stores from various corporate entities comprising Berrios
Enterprises ("Berrios") of Caguas, Puerto Rico.  All 17 stores are located in
Puerto Rico.  The purchase price for these assets was approximately 
$99,000,000.  The estimated excess of purchase price over the fair market 
value of the net assets acquired from Berrios as of February 28, 1995, was 
$16,094,000.  As the acquisition date was close to fiscal year end, excess 
costs over net assets acquired may be adjusted in fiscal 1996; however, any 
adjustments are not expected to be significant.  The unaudited consolidated 
results of operations on a proforma basis as though Berrios had been acquired
as of the beginning of fiscal years 1995 and 1994 are as follows:
                                              1995           1994 
                                 (Amounts in thousands except per share data)

Total revenues                          $1,227,737        $935,743
Net income                                  69,680          57,343
Net earnings per share:
     Primary and fully diluted                1.40            1.17 

     The proforma information is presented for comparative purposes only and is
not necessarily indicative of the operating results that would have occurred had
the Berrios acquisition been consummated as of the above dates, nor is it
necessarily indicative of future operating results.

     During the fiscal year, the Company also acquired the assets of nine stores
from Nelson Brothers Furniture Company for $18,038,000 and the assets of four
stores from Ohio Furniture Company for $1,979,000.  The excess costs over net
assets acquired related to these two acquisitions were not significant. 

     In fiscal 1994, the Company acquired certain assets relating to 92 stores
of McMahan's Furniture Company ("McMahan's").  The purchase price, net of
accounts receivable and real estate, was $58,432,000.  Accounts receivable of
$104,343,000 were securitized and purchased by an unaffiliated party.  The
Company is acting as servicer for these accounts.  The real estate associated
with 70 stores was purchased by an unaffiliated entity  for $59,218,000, and the
Company has entered into an operating lease on these properties.  The Company
assumed the leases on the remaining store properties.  The unamortized excess of
purchase price over the fair market value of the net assets acquired from
McMahan's as of February 28, 1995, was $37,880,000 which included adjustments of
$16,831,000 in fiscal 1995.  The unaudited consolidated results of operations on
a proforma basis as though McMahan's had been acquired as of the beginning of
fiscal years 1994 and 1993 are as follows:
                                             1994            1993 
                                 (Amounts in thousands except per share data)

Total revenues                          $ 965,208        $ 770,198  
Net income                                 58,518           37,207    
Net earnings per share:
    Primary and fully diluted                1.19             0.82  

     The proforma information is presented for comparative purposes only and is
not necessarily indicative of the operating results that would have occurred had
the McMahan's acquisition been consummated as of the above dates, nor is it
necessarily indicative of future operating results.

     Also during fiscal year 1994, the Company also acquired assets of 11 stores
from L. Fish, Inc. for $6,033,000.  All acquisitions have been accounted for by
the purchase method and, accordingly, operations subsequent to the respective
<PAGE 30>
acquisition dates have been included in the accompanying consolidated financial
statements.  

     The Company amortizes the excess of purchase price over fair market value
of net assets acquired on a straight-line basis over periods not exceeding 40-
years.  The unamortized excess of purchase price of over the fair market value
of the net assets acquired for all acquisitions was $135,753,000 and 
$93,654,000, net of accumulated amortization of $11,576,000 and $8,868,000, 
at February 28, 1995, and 1994, respectively.


(3) Accounts Receivable
                                                                             
     Accounts receivable are shown net of the allowance for doubtful accounts
and unearned finance income.  The allowance for doubtful accounts was 
$46,678,000 and $28,497,000 and unearned finance income was $54,554,000 and 
$49,420,000 at February 28, 1995 and 1994, respectively.  Accounts receivable
having balances due after one year were $123,123,000 and $124,966,000 at 
February 28, 1995 and 1994, respectively.

     Credit operations are generally maintained at each store to evaluate the
credit worthiness of its customers and to manage the collection process. 
Furthermore, the Company generally requires down payments on credit sales and
offers credit insurance to its customers, both of which lessen credit risk.  The
Company operates its 647 stores throughout 24 states and Puerto Rico and,
therefore, is not dependent on a given industry or business for its customer 
base and has no significant concentration of credit risk.

     In the normal course of business, the Company is a party to financial
instruments with off-balance-sheet risk in order to meet its financing needs and
to reduce its exposure to interest rate fluctuations.  These financial
instruments include asset securitizations and interest rate swaps.

     The Company is participating in five asset securitization agreements in
which it has sold accounts receivable to third parties.  These agreements 
provide third parties limited recourse against the Company and are subject to
sales price adjustments resulting from floating interest rates.  As discussed
below, the Company has entered into interest rate swap agreements to minimize
price fluctuations caused by interest rate changes.  Two of these 
securitizations were modified in fiscal 1995 to increase the contract amounts
to $60,000,000 and $80,000,000 from $40,000,000 and $50,000,000, respectively
and to extend the terms to 65 and 41 months, respectively.

     The Company has maintained its fixed rates, via swap agreements, on the
original $90,000,000 of securitized receivables.  The rate on the incremental
$50,000,000 is variable based on LIBOR.  

     A third securitization totaling $99,041,000 ($104,343,000 in fiscal 1994)
was extended to 29 months during 1995.  This securitization's rate is tied to
commercial paper and is subject to market rates.  The recourse provision 
relating to these three securitizations are limited each month to 20% of the 
third parties' interest in the pool as of the related settlement date.  A fourth
securitization involving the sale of revolving receivables totaling $51,401,000
($42,854,000 in 1994) has an estimated life of approximately 18 months.  The
Company has maintained its fixed rate via swap agreements on the first
$45,000,000 while any excess has a variable rate based on LIBOR.  Accounts which
are delinquent in excess of six months within the revolving securitization are
repurchased by the Company.  Recourse under this agreement is limited to
approximately 15% of the pool balance.  

     The Company entered into a new securitization of installment receivables
during fiscal 1995 with a contract amount of $125,533,000 and a life of 29
<PAGE 31>
months.  The rate on this securitization is variable based on commercial paper
and is subject to market rates.  The recourse provision relating to this
securitization is limited to 25% of the third parties' interest in the pool as
of the related settlement date.  The rates in effect and the related swap rates
at the end of fiscal 1995 and 1994 were:
                    1995                               1994                  
                               (Amounts in thousands) 
    Securitization Securitization Swap   Securitization Securitization  Swap
        Amount          Rate      Rate       Amount          Rate       Rate 
 
       $  60,000        6.7% *    6.4%      $  40,000        3.8%        6.4%
          80,000        6.7% *    7.1%         50,000        3.8%        7.1%
          99,041        6.0%       --         104,343        3.2%         --
          51,401        6.3%      6.7%         42,854        3.4%        5.9%
         125,533        6.1%       --              --         --          --
* Applies to original securitization amounts only 

     Payments under all recourse provisions have never exceeded the reserve. 
Earnings from asset securitizations were $8,884,000 in fiscal 1995.


(4) Property and Equipment
                                                                             
     Property and equipment consists of the following:

                                    1995              1994  
                                     (Amounts in thousands)
Land and buildings                $ 75,002          $ 69,848
Fixtures, equipment and vehicles    82,761            74,883
Leasehold improvements             116,016            90,151
Construction in progress            22,896            12,404
                                   296,675           247,286
Less accumulated depreciation       93,474            79,144
                                  $203,201          $168,142


(5) Notes Payable and Long-Term Debt
                                                                             
     The Company maintains principal relationships with eleven banks which have
approved $375,000,000 for short-term borrowings, of which $235,200,000 was 
unused at February 28, 1995.  These approvals are renewable annually.  The 
Company's maximum short-term borrowings were $278,300,000 during fiscal 1995 and
$270,800,000 during fiscal 1994.  The average daily short-term debt outstanding
for fiscal 1995 was $221,330,000 compared to $150,377,000 for fiscal 1994.  The
approximate weighted average interest rates were 5.1%, 3.5% and 4.0% in fiscal
1995, 1994 and 1993, respectively.

     At February 28, 1995, the Company had $139,800,000 of outstanding short-
term borrowings compared to $172,600,000 at February 28, 1994.  The average
interest rate on this debt was approximately 6.4% at February 28, 1995, and 3.6%
and 3.5% at February 28, 1994 and 1993, respectively.  There were no 
compensating balance requirements.

     Subsequent to February 28, 1994, the Company received commitments to borrow
$80,000,000 at an interest rate of 6.9% from two insurance companies.  The
proceeds were used to reduce notes payable to banks.  As a result, the Company
classified $80,000,000 of notes payable to banks as long-term debt on the
accompanying February 28, 1994, consolidated balance sheet.
<PAGE 32>
     Long-term debt consists of the following:

                                          1995               1994 
                                         (Amounts in thousands)
Notes payable to insurance
   companies and banks, maturing 
   through 2002, interest ranging 
   from 4.3% to 12.8%, unsecured        $392,243          $278,996
Notes, collateralizing industrial 
   development revenue bonds, 
   maturing through 2004, interest 
   ranging from a floating rate of
   60% of prime to an 8.5% fixed rate      2,475             3,013
Capital lease obligations, maturing 
   through 2006, interest ranging 
   from 76% of prime to 12.9%              3,166             3,590
Term loans, maturing through 2007, 
   interest ranging to 9.8%, 
   primarily collateralized
   by deeds of trust                         673               754
                                         398,557           286,353
Less amounts due within one year          28,125            37,718
                                        $370,432          $248,635

     Principal payments are due for the four years after February 29, 1996 as
follows:  1997, $17,895,000; 1998, $99,327,000; 1999, $20,943,000; and 2000,
$170,659,000.  The aggregate net carrying value of property and equipment
collateralized at February 28, 1995, was $9,327,000.

     Notes payable to insurance companies contain certain restrictive 
covenants.  Under these covenants, the payment of cash dividends is limited 
to $116,236,000 plus 75% of net earnings adjusted for dividend payouts 
subsequent to February 28, 1995.  Other covenants relate to the maintenance 
of working capital, net earnings coverage of fixed charges, limitations on 
total and funded indebtedness and maintenance of stockholders' equity.

     Interest payments of $30,303,000, $24,486,000, and $22,418,000, net of
capitalized interest of $1,751,000, $1,057,000 and $453,000, were made during
fiscal 1995, 1994 and 1993, respectively.


(6) Income Taxes
                                                                             
     The Company adopted the provisions of SFAS 109 in March 1993, and elected
to apply these provisions retroactively to the period ended February 28, 1993. 
The retroactive application of SFAS 109 did not have a material impact on net
earnings or net earnings per share for the period ended February 28, 1993.  The
cumulative effect of retroactive application of SFAS 109 did not have a material
impact on retained earnings at February 29, 1992.

     The provision for income taxes consists of:                              
                 
                              1995        1994        1993   
                                   (Amounts in thousands)
Current:
   Federal                  $23,282     $24,633     $15,355
   State                      3,595       3,245       1,572
                             26,877      27,878      16,927
Deferred:
   Federal                   10,242       3,712       3,261
   State                      1,967         568         645 
                             12,209       4,280       3,906
                            $39,086     $32,158     $20,833
<PAGE 33>

     The income tax effects of temporary differences that gave rise to
significant portions of the net deferred tax liability as of February 28, 1995
and 1994, consist of the following:

                                                1995        1994   
                                             (Amounts in thousands)

Deferred tax assets: 
 Allowance for doubtful accounts             $  8,026    $  6,148
 Accrued liabilities                            3,334       1,228
 Deferred revenue                                 696       1,579
                                               12,056       8,955

Deferred tax liabilities:
 Excess costs over net assets acquired         39,612      29,418
 Costs capitalized on constructed assets        4,178       3,572
 Asset securitizations                          5,649       2,098
 Inventory                                      3,262       2,760
 Depreciation                                   3,754       4,095
 Other                                          2,908       3,758
                                               59,363      45,701
                                               47,307      36,746

Balance sheet classification:
 Other current assets                           2,222       9,448
 Deferred income tax liability                 49,529      46,194
                                             $ 47,307    $ 36,746
 
     A reconciliation of the statutory federal income tax rate to the Company's
effective rate is provided below:

                                    1995        1994        1993  
Statutory federal income tax rate   35.0%       35.0%       34.0%
State income taxes, net of federal 
  income tax benefit                 3.3         2.8         2.5
Tax credits                         (1.9)       (2.0)       (1.2)
Effect of income tax rate changes
  on deferred taxes                   --         0.9          --
Other, net                           0.5         0.2         0.1 
                                    36.9%       36.9%       35.4%

     Income tax payments of $28,966,000, $18,686,000 and $11,462,000 were made
during fiscal 1995, 1994 and 1993, respectively.

(7) Retirement Plans
                                                                             

     The Company has a qualified profit sharing and retirement savings plan,
which includes a cash deferred arrangement under Section 401(k) of the Internal
Revenue Code (the "Code") and covers substantially all the Company's employees. 
Eligible employees may elect to contribute specified percentages of their
compensation to the plan.  The Company guarantees a dollar-for-dollar match on
the first two percent of the employee's compensation contributed to the plan. 
The Company will make an additional matching contribution if and to the extent
that four percent of the Company's estimated consolidated income before taxes
exceeds the two percent dollar-for-dollar match described above.  The Company
may, at the discretion of its Board of Directors, make additional Company
matching contributions subject to certain limitations.  The plan may be
terminated at the discretion of the Board of Directors.  If the plan is
terminated, the Company will not be required to make any further contributions
to the plan and participants will become 100% vested in any Company 
<PAGE 34>
contributions made to the plan.  The plan expense recognized in fiscal 1995, 
1994 and 1993 was $4,505,000, $3,631,000 and $2,475,000, respectively.

     In addition, a non-qualified supplemental profit sharing and retirement
savings plan was established as of March 1, 1991, for the purpose of providing
deferred compensation for certain employees whose benefits and contributions
under the qualified plan are limited by the Code.  The deferred compensation
expense recognized in fiscal 1995 and 1994 was $386,000 and $160,000,
respectively.

     The Company has an executive income continuation plan which covers certain
executive officers.  The plan is intended to provide certain supplemental
preretirement death benefits and retirement benefits to its key executives.  In
the event an executive dies prior to age 65 in the employment of the Company,
the executive's beneficiary will receive annual benefits of 100% of salary for a
period of one to two years and/or 50% of salary for a period of eight years.  If
the executive retires at age 65, either the executive or his beneficiary will
receive an annual retirement benefit of 20% to 25% of the executive's salary
increased 4% annually for a period of 15 years.  This plan has been funded
through the purchase of life insurance contracts covering the executives and
owned by the Company.  For fiscal 1995, 1994 and 1993, there was no charge to
earnings.


(8) Stock Options and Grants
                                                                             
     Under the Company's Long-Term Incentive Award Plan, 506,250 shares of the
Company's common stock have been reserved for issuance.  The Company provides
for a combination of restricted stock and cash awards to key management 
employees.  There was no provision required in fiscal 1995, 1994 and 1993.

     The 1983, 1990 and 1994 Stock Option Plans provide that key employees of
the Company are eligible to receive common stock options (at no less than fair
market value at the date of grant) and stock appreciation rights.  Under these
plans, 7,093,750 shares have been authorized to be reserved for issuance.  The
following table summarizes stock option activity for fiscal 1995 and 1994. 
Shares and prices have been adjusted to reflect the three-for-two stock split in
July 1993.
                                        Shares
                                     Under Option   Exercise Price

Outstanding at March 1, 1993          3,008,381   $ 5.52 to $20.29
   Granted                            1,099,500   $20.83 to $35.06
   Exercised                           (504,609)  $ 5.52 to $20.29

Outstanding at February 28, 1994      3,603,272   $ 5.52 to $35.06
   Granted                              600,500   $25.13 to $27.00
   Exercised                           (128,043)  $ 5.52 to $20.29
Outstanding at February 28, 1995      4,075,729   $ 5.52 to $35.06

     Options are exercisable at such times as specified by the Compensation
Committee of the Board of Directors and generally if not exercised, expire ten
years from the date of grant.  At February 28, 1995, options for 3,334,019  
shares of common stock were exercisable. 


(9) Commitments and Contingencies
                                                                            
Leases

     The Company has entered into noncancellable lease agreements with initial
terms ranging from 1 to 25 years for certain stores, warehouses and the 
<PAGE 35>
corporate office.  Certain leases include renewal options ranging from 1 
to 10 years and/or purchase provisions, both of which may be exercised at the
Company's option.  Most of the leases are gross leases under which the lessor
pays the taxes, insurance and maintenance costs.  The following capital 
leases are included in the accompanying consolidated balance sheets:

                                     1995              1994        
                                     (Amounts in thousands)
Land and buildings                  $6,426            $6,426
Fixtures and equipment                 675               675
                                     7,101             7,101
Less accumulated depreciation
  and amortization                   3,086             2,856
                                    $4,015            $4,245

     Capitalized lease amortization is included in depreciation expense.

     Future minimum lease payments under capital leases and operating leases
having initial or remaining noncancellable lease terms in excess of one year at
February 28, 1995, are as follows:

                                        Capital    Operating
     Fiscal Years                        Leases       Leases
                                       (Amounts in thousands)
     1996                                $  678     $ 36,847
     1997                                   657       34,351
     1998                                   620       28,712
     1999                                   597       24,361
     2000                                   558       19,198 
     After 2000                           1,383       58,860
     Total minimum lease payments         4,493     $202,329

     Less:
         Executory costs                    128
         Imputed interest                 1,199
     Present value of minimum 
         lease payments                  $3,166

     Total rental expense under operating leases for fiscal 1995, 1994 and 1993
was $50,855,000, $35,989,000 and $27,299,000, respectively.  Contingent rentals
and sublease rentals are negligible.

     Payments to affiliated entities under capital and operating leases were
$856,000 for fiscal 1995, which included payments to limited partnerships in
which the Company has equity interests.  Lease payments to affiliated entities
for fiscal 1994 and 1993 were $852,000 and $1,675,000, respectively.

Litigation

     The Company is party to various legal actions and administrative
proceedings and subject to various claims arising in the ordinary course of
business.  Based on the best information presently available, the Company
believes that the disposition of these matters will not have a material adverse
effect on the financial position of the Company.
<PAGE 36>

(10)  Fair Value of Financial Instruments
                                                                             
     The estimated fair values of financial instruments have been determined by
the Company using available market information.  The estimates are not
necessarily indicative of the amounts the Company could realize in a current
market exchange.  The use of different market assumptions and/or estimation
methodologies may have a material effect on the estimated fair value amounts.

     The estimated fair values of the Company's financial instruments at
February 28, 1995 and 1994, are as follows:

                                     1995                1994         
                               Carrying  Fair    Carrying     Fair             
                                Amount   Value    Amount      Value 
                                      (Amounts in thousands)

Assets
Cash and cash equivalents    $  10,360 $ 10,360  $  6,295   $  6,295
Accounts receivable            538,208  538,208   535,437    535,437 

Liabilities
Accounts payable                87,523   87,523    69,045     69,045
Notes payable                  139,800  139,800   172,600    172,600
Long-term debt                 398,557  406,946   286,353    299,778

Off-balance-sheet
 financial instruments

Interest rate swaps 
 agreements:   
    Assets                          --    7,434        --      3,674
    Liabilities                     --    2,585        --      8,297

     The following methods and assumptions were used to estimate the fair value
of each class of financial instrument shown above:

Cash and Accounts Receivables

     The carrying amount approximates fair value because of the short-term
maturity of these assets.  

Accounts Payable and Notes Payable

     The carrying value approximates fair value because of the short-term
maturity of these liabilities.

Long-Term Debt

     The fair value of the Company's long-term debt is based on the discounted
cash flow of that debt, using current rates and remaining maturities.

Interest Rate Swap Agreements

     The fair value of the Company's interest rate swap agreements is the
estimated amount that the Company would receive or pay upon termination of
agreements, based on estimates obtained from the counterparies.  These 
agreements are not held for trading purposes, but rather to hedge interest 
rate risk.
<PAGE 37>

(11)  Derivative Financial Instruments
                                                                            
     The Company uses derivative financial instruments in the form of interest
rate swap agreements primarily to convert floating rate notes payable and
floating rate asset securitizations to fixed rates.  The notional amounts of
these swap agreements at February 28, 1995, were as follows:

                                      1995         1994 
                                   (Amounts in thousands)


Notes Payable and other            $178,300     $   --
Securitized receivables            $165,000     $135,000


     Interest rates that the Company paid per these swap agreements were fixed
at an average rate of 6.1% at February 28, 1995.  At February 28, 1994, rates
were fixed at an average of 6.4%.  The variable rates received per these
agreements were tied to LIBOR and averaged 6.2% and 3.7% at February 28, 1995
and 1994, respectively.  Resulting changes in interest are recorded as 
increases or decreases to interest expense.  The accrued interest liability 
is correspondingly increased or decreased.  The term for these agreements 
ranges from 2 to 5 years.

     The Company believes its risk of credit-related losses resulting from
nonperformance by a counterparty is remote.  The amount of any such loss would
be limited to a small percentage of the notional amount of each swap.  As a 
means of reducing this risk, the Company as a matter of policy only enters into
transactions with counterparties rated "A" or higher.  The Company does not mark
its swaps to market and therefore does not record a gain or loss with interest
rate changes.  Gains on disposals of swaps are recognized over the remaining 
life of the swap.  Losses on disposals, which have been none to date, would be
recognized immediately.

     All swaps are held for purposes other than trading.
<PAGE 38>

(12)  Quarterly Financial Data (Unaudited)
                                                                             
     The following is a summary of quarterly financial data for fiscal 1995 and
1994:

                                     Three Months Ended
                             May     August   November    February
                              31       31        30          28     
                        (Amounts in thousands except per share data)

1995
Revenues                   $268,847 $269,119  $315,089   $299,084

Gross profit (1)             81,910   78,115    95,950     82,192 

Earnings before taxes        29,156   23,582    29,902     23,261  

Net earnings                 18,310   14,817    18,771     14,917

Earnings per share of 
 common stock:
    Primary and
    fully diluted              0.37     0.30      0.38       0.30

Cash dividends per share  
of common stock                0.06     0.06      0.06       0.06


1994
Revenues                   $186,761 $204,693  $230,399   $241,936

Gross profit (1)             58,794   60,992    72,841     70,722

Earnings before taxes        20,902   19,221    24,825     22,206

Net earnings                 13,461   11,417    15,863     14,255

Earnings per share of 
 common stock:
    Primary and
    fully diluted (2)          0.29     0.23      0.32       0.28

Cash dividends per share 
    of common stock (2)        0.05     0.05      0.05       0.05

(1)Gross profit is sales less costs of sales.
(2)Per share amounts reflect three-for-two stock split in July 1993.
<PAGE 39>

  Item 9.  CHANGES in and DISAGREEMENTS with ACCOUNTANTS on ACCOUNTING         
           and FINANCIAL DISCLOSURE
<PAGE 40>
 
   None.


                                 PART III

     In accordance with general instruction G(3) of Form 10-K, the information
called for by Items 10, 11, 12 and 13 of Part III is incorporated by reference
from the registrant's definitive Proxy Statement for its Annual Meeting of
Shareholders scheduled for June 21, 1995, except for information concerning the
executive officers of the registrant which is included in Part I of this report
under the caption "Executive Officers of the Registrant."

PART IV

Item 14.  Exhibits, Financial Statement Schedules, and Reports on Form 8-K.

      (a)  1.   Financial Statements

     The following consolidated financial statements of Heilig-Meyers
     Company and Subsidiaries included in the registrant's 1995 Annual
     Report to Shareholders are included in item 8 herein:

Independent Auditors' Report

Consolidated Balance Sheets -
  February 28, 1995 and February 28, 1994

Consolidated Statements of Earnings -
  Year Ended February 28, 1995,
  Year Ended February 28, 1994, and
  Year Ended February 28, 1993

Consolidated Statements of Stockholders' Equity -
  Year Ended February 28, 1995,
  Year Ended February 28, 1994, and
  Year Ended February 28, 1993

Consolidated Statements of Cash Flows -
  Year Ended February 28, 1995,
  Year Ended February 28, 1994, and
  Year Ended February 28, 1993

Notes to Consolidated Financial Statements
<PAGE 41>


      (a)  2.   Financial Statement Schedules:   The  financial  statement
                schedules required by this item are listed below.

                Independent Auditors' Report on Schedules included in Item 8   
                herein.

                Schedule II - Valuation and Qualifying Accounts
         
                Schedules  other than those listed above have been omitted
                because they are not applicable or  are  not  required  or
                because  the  required  information  is  included in the       
                financial statements or notes thereto.

      (a)  3.   Exhibits  required to be filed by Item 601  of Regulation
                S-K.

                See INDEX TO EXHIBITS

      (b)  1.   Reports on Form 8-K Filed During Last Quarter of Year Ended
                February 28, 1995.

                None.
<PAGE 42>


SIGNATURES

     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                                HEILIG-MEYERS COMPANY
                                          

       Date:  May 26, 1995                  by  /s/William C. DeRusha      
                                            William C. DeRusha
                                            Chairman of the Board
                                            and Chief Executive Officer

     Pursuant  to  the  requirements of the Securities Exchange Act of 1934,
this report has been signed below by the following persons on behalf of the
registrant  and in the capacities and on the dates indicated.


       Date:  May 26, 1995                  /s/William C. DeRusha          
                                            William C. DeRusha
                                            Chairman of the Board
                                            Principal Executive Officer


       Date:  May 26, 1995                  /s/Joseph R. Jenkins           
                                            Joseph R. Jenkins
                                            Executive Vice President
                                            Principal Financial Officer


       Date:  May 26, 1995                  /s/William J. Dieter           
                                            William J. Dieter
                                            Senior Vice President,
                                            Accounting and Principal
                                            Accounting Officer


       Date:  May 23, 1995                  /s/Alexander Alexander         
                                            Alexander Alexander, Director


       Date:  May 26, 1995                  /s/Robert L. Burrus, Jr.       
                                            Robert L. Burrus, Jr., Director
<PAGE 43>

       Date:  May 23, 1995                  /s/Arthur D. Charpentier       
                                            Arthur D. Charpentier, Director


       Date:  May 26, 1995                  /s/Benjamin F. Edwards, III    
                                            Benjamin F. Edwards, III, Director


       Date:  May 23, 1995                  /s/Alan G. Fleischer               
                                            Alan G. Fleischer, Director


       Date:  May 26, 1995                  /s/Nathaniel Krumbein          
                                            Nathaniel Krumbein, Director


       Date:  May 26, 1995                  /s/Hyman Meyers                
                                            Hyman Meyers, Director

                                
       Date:  May 26, 1995                  /s/S. Sidney Meyers               
                                            S. Sidney Meyers, Director


       Date:                                              
                                            Troy A. Peery, Jr., Director


       Date:  May 23, 1995                  /s/Lawrence N. Smith               
                                            Lawrence N. Smith, Director


       Date:  May 26, 1995                  /s/George A. Thornton, III     
                                            George A. Thornton, III, Director
<PAGE 44>


                     HEILIG-MEYERS COMPANY AND SUBSIDIARIES
       
                 SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
                            (Amounts in thousands)



          Column A    Column B   Column C          Column D           Column  E

                                            Write-off
         Balance at   Charged    Charged      and        Purchased     Balance
        Beginning    To Costs    To Other  Repossession   Accounts     at Close
       of Period    & Expenses  Accounts     Losses     Receivable    of Period 

Description
Allowance for
 Doubtful Accounts:

Year Ended
 February 28, 
 1995    $28,497     $42,951   $   806(A)   $45,735      $7,595(C)     $46,678
                               $25,286(B)

Year Ended
 February 28,
 1994    $20,781     $32,356   $  430(A)    $29,713      $3,200(C)     $28,497
                               $7,843(B)

Year Ended
 February 28,
 1993    $17,014     $24,185   $  352(A)    $22,534      $2,968(C)     $20,781
                               $4,732(B)


(A) Represents recoveries on accounts previously written off.
(B) Allowance applicable to purchased accounts receivable.
(C) Deductions from reserve applicable to purchased accounts receivable, as
    follows:


                                          1995          1994           1993

Write-offs of Uncollectible Accounts    $7,595        $3,200         $2,968
<PAGE 45>
      

                             Index to Exhibits


3.   Articles of Incorporation and Bylaws.

     a.    Registrant's Restated Articles of Incorporation filed as Exhibit
           3(a) to Registrant's Annual Report on Form 10-K for the fiscal year
           ended February 28, 1990 are incorporated herein by this reference.

     b.    Articles of Amendment to Registrant's Restated Articles of
           Incorporation filed as Exhibit 4 to Registrant's Form 8 (Amendment
           No. 5 to Form 8-A filed April 26, 1983) filed August 6, 1992 are
           incorporated herein by this reference.

     c.    Articles of Amendment to Registrant's Restated Articles of
           Incorporation filed as Exhibit 3(c) to Registrant's Annual Report on
           Form 10-K for the fiscal year ended February 28, 1993 are
           incorporated herein by this reference.

     d.    Articles of Amendment to Registrant's Restated Articles of
           Incorporation.

     e.    Registrant's Amended Bylaws filed as Exhibit 3(b) to Registrant's
           Annual Report on Form 10-K for the fiscal year ended February 29,
           1988 are incorporated herein by this reference.

4.   Instruments defining the rights of security holders, including indentures.

     a.    The long-term debt as shown on the consolidated balance sheet of the
           Registrant at February 28, 1995 includes various obligations each of
           which is evidenced by an instrument authorizing an amount that is
           less than 10% of the total assets of the registrant and its
           subsidiaries on a consolidated basis.  The documents evidencing
           these obligations are accordingly omitted pursuant to Regulation S-
           K, Item 601(b)(4)(iii) and will be furnished to the Commission upon
           request.

10.  Contracts

     a.    Four leases dated as of December 27, 1976 between Hyman Meyers,
           Agent, and the Registrant, filed as Exhibit 10(a)(2) - Exhibit
           10(a)(5) to Registrant's Annual Report on Form 10-K for the fiscal
           year ended February 28, 1989, are incorporated herein by this
           reference.

     b.    The following Agreements filed as Exhibits 10(b) through 10(f) to
           Registrant's Annual Report on Form 10-K for the fiscal year ended
           February 28, 1991 are incorporated herein by this reference:

           (1)   Lease dated as of January 1, 1980 between Hyman Myers, Agent,
                 and the Registrant.

           (2)   Lease dated November 1, 1970 between Hyman Meyers, Agent, and
                 the Registrant as successor in interest to Heilig-Meyers
                 Company of Greenville, Inc.

           (3)   Lease dated April 15, 1971 between Meyers-Thornton Investment
                 Co. and the Registrant as successor in interest to Meyers-
                 Thornton Corporation.

           (4)   Lease dated June 28, 1971 between Meyers-Thornton Investment
<PAGE 46>
                 Company and the Registrant as successor in interest to Meyers-
                 Thornton Corporation.

           (5)   Lease dated December 1, 1972 between Meyers-Thornton
                 Investment Company and the Registrant.

     c.    The following Agreements (originally filed as exhibits to
           Registrant's Annual Report on Form 10-K for the fiscal year ended
           March 31, 1982) were refiled as Exhibits 10(c)(1)-(3) to
           Registrant's Annual Report on Form 10-K for the fiscal year ended
           February 28, 1993 and are incorporated herein by reference:

           (1)   Executive Employment and Deferred Compensation Agreement made
                 January 12, 1982 between Hyman Meyers and the Registrant.

           (2)   Executive Employment and Deferred Compensation Agreement made
                 January 12, 1982 between S. Sidney Meyers and the Registrant.

           (3)   Executive Employment and Deferred Compensation Agreement made
                 January 12, 1982 between Nathaniel Krumbein and the
                 Registrant.

     d.    Employees' Profit Sharing Retirement Plan, amended and restated,
           effective as of March 1, 1989 filed as Exhibit 10(d) to Registrant's
           Annual Report on Form 10-K for the fiscal year ended February 28,
           1993 is incorporated herein by this reference.*

     e.    First Amendment, dated as of June 15, 1992, to the Heilig-Meyers
           Employees' Profit Sharing Retirement Plan, amended and restated,
           effective as of March 1, 1989, filed as Exhibit 10(e) to the
           Registrant's Annual Report on Form 10-K for the fiscal year ended
           February 28, 1993 is incorporated herein by this reference.*

     f.    Addendum to Lease and Contract dated February 26, 1973 amending
           Lease Contract dated April 15, 1971 between Meyers-Thornton
           Investment Co. and the Company as successor in interest to Meyers-
           Thornton Corporation (see Exhibit 10(c)(2)), filed as Exhibit 10(k)
           to Registrant's Registration Statement on Form S-2 (No. 2-81775) is
           incorporated herein by this reference.

     g.    The following Agreements filed as Exhibits 19(a) through 19(c) to
           Registrant's Quarterly Report on Form 10-Q for the quarter ended
           June 30, 1984 are incorporated herein by this reference:

           (1)   Agreement made as of May 4, 1984 to amend Executive Employment
                 and Deferred Compensation Agreement between Hyman Meyers and
                 Registrant.*

           (2)   Agreement made as of May 4, 1984 to amend Executive Employment
                 and Deferred Compensation Agreement between S. Sidney Meyers
                 and Registrant.*

           (3)   Agreement made as of May 4, 1984 to amend Executive Employment
                 and Deferred Compensation Agreement between Nathaniel Krumbein
                 and Registrant.*

     h.    Agreement made as of September 15, 1989 to amend Executive
           Employment and Deferred Compensation Agreement between Hyman Meyers
           and Registrant filed as Exhibit 10(i) to the Registrant's Annual
           Report on Form 10-K for the fiscal year ended February 28, 1990 is
           incorporated herein by this reference.*
<PAGE 47>

     i.    Agreement made as of September 15, 1989 to amend Executive
           Employment and Deferred Compensation Agreement between S. Sidney
           Meyers and Registrant filed as Exhibit 10(j) to the Registrant's
           Annual Report on Form 10-K for the fiscal year ended
           February 28, 1990 is incorporated herein by this reference.*

     j.    Agreement made as of September 15, 1989 to amend Executive
           Employment and Deferred Compensation Agreement between Nathaniel
           Krumbein and Registrant filed as Exhibit 10(k) to the Registrant's
           Annual Report on Form 10-K for the fiscal year ended February 28,
           1990 is incorporated herein by this reference.*

     k.    Deferred Compensation Agreement between Robert L. Burrus, Jr. and
           the Registrant filed as Exhibit 10(o) to the Registrant's Annual
           Report on Form 10-K for the fiscal year ended February 28, 1987 is
           incorporated herein by this reference.*

     l.    Amendment dated September 15, 1989 to the Deferred Compensation
           Agreement between Robert L. Burrus, Jr. and the Registrant filed as
           Exhibit 10(m) to Registrant's Annual Report on Form 10-K for the
           fiscal year ended February 28, 1990 is incorporated herein by this
           reference.*

     m.    Deferred Compensation Agreement between Lawrence N. Smith and the
           Registrant filed as Exhibit 10(p) to the Registrant's Annual Report
           on Form 10-K for the fiscal year ended February 28, 1987 is
           incorporated herein by this reference.*

     n.    Amendment dated September 15, 1989 to Deferred Compensation
           Agreement between Lawrence N. Smith and the Registrant filed as
           Exhibit 10(o) to Registrant's Annual Report on Form 10-K for the
           fiscal year ended February 28, 1990 is incorporated herein by this
           reference.*

     o.    Deferred Compensation Agreement between George A. Thornton, III and
           the Registrant filed as Exhibit 10(q) to the Registrant's Annual
           Report on Form 10-K for the fiscal year ended February 28, 1987 is
           incorporated herein by this reference.*

     p.    Amendment dated September 15, 1989 to Deferred Compensation
           Agreement between George A. Thornton, III and the Registrant filed
           as Exhibit 10(q) to Registrant's Annual Report on Form 10-K for the
           fiscal year ended February 28, 1990 is incorporated herein by this
           reference.*

     q.    Employees Supplemental Profit Sharing and Retirement Savings Plan
           filed as Exhibit 10(q) to Registrant's Annual Report on Form 10-K
           for the fiscal year ended February 28, 1993 is incorporated herein
           by this reference.*

     r.    Registrant's 1983 Stock Option Plan, as amended, filed as Exhibit C
           to Registrant's Proxy Statement dated May 9, 1988 for its Annual
           Meeting of Stockholders held on June 22, 1988 is incorporated herein
           by this reference.*

     s.    Amendments to Registrant's 1983 Stock Option Plan, as amended, filed
           as Exhibit 10(t) to Registrant's Annual Report on Form 10-K for the
           fiscal year ended February 28, 1990 is incorporated herein by this
           reference.*

     t.    Registrant's 1990 Stock Option Plan, as amended filed as Exhibit
<PAGE 48>
           10(t) to Registrant's Annual Report on Form 10-K for the fiscal year
           ended February 28, 1993 is incorporated herein by this reference.*

     u.    Registrant's 1994 Stock Option Plan, as amended, filed as Exhibit A
           to Registrant's Proxy Statement dated May 3, 1994 for its Annual
           Meeting of Stockholders held on June 15, 1994 is incorporated herein
           by this reference.*

     v.    Registrant's Executive Severance Plan effective as of September 15,
           1989 filed as Exhibit 10(v) to Registrant's Annual Report on Form
           10-K for the fiscal year ended February 28, 1990 is incorporated
           herein by this reference.*

     w.    Form of Executive Supplemental Retirement Agreement between the
           Registrant and each of William C. DeRusha, Troy A. Peery, Jr., James
           F. Cerza, Jr., Joseph R. Jenkins, James R. Riddle, and five other
           executive officers, filed as Exhibit 10(p) to the Registrant's
           Annual Report on Form 10-K for the fiscal year ended February 28,
           1989 is incorporated herein by this reference.*

     x.    Amendment dated September 15, 1989 to Executive Supplemental
           Retirement Agreement between William C. DeRusha and the Registrant
           filed as Exhibit 10(x) to the Registrant's Annual Report on Form 10-
           K for the fiscal year ended February 28, 1990 is incorporated herein
           by this reference.*

     y.    Amendment dated September 15, 1989 to Executive Supplemental
           Retirement Agreement between Troy A. Peery, Jr. and the Registrant
           filed as Exhibit 10(y) to the Registrant's Annual Report on Form 10-
           K for the fiscal year ended February 28, 1990 is incorporated herein
           by this reference.*

     z.    Form of Amendment to Form of Executive Supplemental Retirement
           Agreement between the Registrant and each of James F. Cerza, Jr.,
           Joseph R. Jenkins and James R. Riddle and five other executive
           officers filed as Exhibit 10(p) to the Registrant's Annual Report on
           Form 10-K for the fiscal year ended February 28, 1989 is
           incorporated herein by this reference.*

     aa.   Form of Amendment to Form of Executive Supplemental Retirement
           Agreement between the Registrant and each of two executive officers
           filed as Exhibit 10(aa) to the Registrant's Annual Report on Form
           10-K for the fiscal year ended February 28, 1990 is incorporated
           herein by this reference.*

     bb.   Employment Agreement dated October 20, 1988 between William C.
           DeRusha and the Registrant, filed as Exhibit 10(q) to the
           Registrant's Annual Report on Form 10-K for the fiscal year ended
           February 28, 1989 is incorporated herein by this reference.*

     cc.   Agreement made as of September 11, 1989 to amend the Employment
           Agreement dated October 20, 1988 between William C. DeRusha and the
           Registrant filed as Exhibit 10(cc) to the Registrant's Annual Report
           on Form 10-K for the fiscal year ended February 28, 1990 is
           incorporated herein by this reference.*

     dd.   Employment Agreement dated October 20, 1988 between Troy A. Peery,
           Jr. and the Registrant, filed as Exhibit 10(r) to Registrant's
           Annual Report on Form 10-K for the fiscal year ended February 28,
           1989 is incorporated herein by this reference.*

     ee.   Agreement made as of September 11, 1989 to amend the Employment
<PAGE 49>
           Agreement dated October 20, 1988 between Troy A. Peery, Jr. and the
           Registrant filed as Exhibit 10(ee) to the Registrant's Annual Report
           on Form 10-K for the fiscal year ended February 28, 1990 is
           incorporated herein by this reference.*

     ff.   The following Agreements filed as Exhibits 10 (ii) through 10 (kk)
           to the Registrant's Annual Report on Form 10-K for fiscal year ended
           February 28, 1991 are incorporated herein by this reference:

           (1)   Employment Agreement dated April 10, 1991 between Joseph R.
                 Jenkins and the Registrant.*

           (2)   Employment Agreement dated April 10, 1991 between James C.
                 Cerza, Jr. and the Registrant.*

           (3)   Employment Agreement dated April 10, 1991 between James R.
                 Riddle and the Registrant.*

     gg.   Carve Out Life Insurance Plan filed as Exhibit 10(ff) to the 
           Registrant's Annual Report on Form 10-K for the fiscal year ended
           February 28, 1993 is incorporated herein by this reference.*

     hh.   Amendment, dated as of August 18, 1993, to the Heilig-
           Meyers Company Severance Plan filed as exhibit 10(hh) to the
           Registrant's Annual Report on Form 10-K for the fiscal year ended
           February 28, 1994 is incorporated herein by this reference.*

     ii.   1988 Deferred Compensation Agreement for Outside Directors between
           George A. Thornton, III and the Registrant filed as exhibit 10(ii)
           to the Registrant's Annual Report on Form 10-K for the fiscal year
           ended February 28, 1994 is incorporated herein by this reference.*

     jj.   Amendment, dated as of April 18, 1994, to the 1986 Heilig-Meyers
           Company Deferred Compensation Agreement for Outside Director between
           George A. Thornton, III and the Registrant filed as exhibit 10(jj)
           to the Registrant's Annual Report on Form 10-K for the fiscal year
           ended February 28, 1994 is incorporated herein by this reference.*

     kk.   Amendment, dated as of April 18, 1994, to the 1990 Heilig Meyers
           Company Deferred Compensation Agreement for Outside Director between
           George A. Thornton, III and the Registrant filed as exhibit 10(kk)
           to the Registrant's Annual Report on Form 10-K for the fiscal year
           ended February 28, 1994 is incorporated herein by this reference.*

     ll.   Letter Agreement, dated August 26, amending employment        
           agreement between Joseph R. Jenkins and the Registrant filed as
           exhibit 10(ll) to the Registrant's Annual Report on Form 10-K for the
           fiscal year ended February 28, 1994 is incorporated herein by this
           reference.*

     mm.   Letter Agreement, dated August 26, amending employment agreement
           between James R. Riddle and the Registrant filed as exhibit 10(mm)
           to the Registrant's Annual Report on Form 10-K for the fiscal year
           ended February 28, 1994 is incorporated herein by this reference.*

     nn.   Letter Agreement, dated August 26, amending employment agreement
           between James F. Cerza and the Registrant filed as exhibit 10(nn) to
           the Registrant's Annual Report on Form 10-K for the fiscal year ended
           February 28, 1994 is incorporated herein by this reference.*

11.  Computation of per share earnings for the fiscal years ended February 28,
     1995, February 28, 1994 and February 28, 1993.
<PAGE 50>

21.  Subsidiaries of registrant.

23.  Consents of experts and counsel.

     a.    Consent of Deloitte & Touche to incorporation by reference of
           Accountants' Reports into Registrant's Registration Statements on
           Form S-8.

27.  Financial Data Schedule


*    Management contract or compensatory plan or arrangement of the Company
     required to be filed as an exhibit.
<PAGE 51>

                                                                Exhibit 3(d)

                                   HEILIG-MEYERS COMPANY

                                   ARTICLES OF AMENDMENT

     1.  Name.  The name of the corporation is Heilig-Meyers Company.

     2.  The Amendment.  The Amendment, a copy of which is attached hereto, 
deletes the first paragraph of Article III of the Restated Articles of 
Incorporation and substitutes, in lieu thereof, a new paragraph and increases
the number of shares of Common Stock which the Company is authorized to issue.

     3.  Board Action.  The Board of Directors adopted the proposed Amendment
at its meeting held on February 9, 1994, and directed that the proposed
Amendment be submitted to the shareholders of the Company at a meeting to be 
held June 15, 1994.

     4.  Shareholder Action.

     (a)  Notive of the meeting, together with a copy of the proposed Amendment,
was given in the manner prescribed by the Virginia Stock Corporation Act ot all
shareholders of record entitled to such notice.

     (b)  On the record date, the total number of shares of common shares 
outstanding and entitled to vote on the Amendment were 48,433,223.

     (c)  On June 15, 1994, the meeting of shareholders was held and the 
Amendment proposed by the Board of Directors was adopted.  

     (d)  The total number of votes cast for the Amendment was 35,686,537 and
against the Amendment was 7,831,848.  The number of votes cast for the Amendment
was sufficient for its approval.

     5.  Certificate Required by Law.  These Articles of Amendment contain all
of the information required by Section 13.1-710 of the Code of Virginia and 
this paragraph constitutes the Certificate required by that Section.

Dated:  June 27, 1994                              HEILIG-MEYERS COMPANY

            
                                                   By:  /s/William C. DeRusha
                                                        William C. DeRusha
                                                        Chairman and Chief
                                                        Executive Officer

                                   Amendment

Paragraph I of Article III is deleted and the following inserted in lieu 
thereof:        
                                                                 

     The aggregate number of shares of capital stock which the Corporation
shall have authority to issue is 3,000,000 shares of Preferred Stock, par 
value $10.00 per share, and 250,000,000 shares of Common Stock, par value 
$2.00 per share.
<PAGE 52>

                             COMMONWEALTH OF VIRGINIA
                           STATE CORPORATION COMMISSION

The State Corporation Commission has found the accompanying articles submitted
on behalf of 

HEILIG-MEYERS COMPANY

to comply with the requirements of law, and confirms payment of all related 
fees.

Therefore, it is ORDERED that this 

CERTIFICATE OF AMENDMENT

be issued and admitted to record with the articles of amendment in the Office
of the Clerk of the Commission, effective June 29, 1994 at 02:25 PM.

The corporation is granted the authority conferred on it by law in accordance
with the articles, subject to the conditions and restrictions imposed by law.


                                              STATE CORPORATION COMMISSION
                                              By  /s/T.V. Morrison Jr.
                                              Commissioner
<PAGE 53>


                                                              EXHIBIT 11


                        COMPUTATION OF PER SHARE EARNINGS

                       
                                            FISCAL YEAR ENDED

                            February 28,      February 28,       February 28,
                                1995              1994               1993    

Primary Earnings Per Share:

  Average number 
   shares outstanding         48,458,905        47,292,368         43,999,398 
  Net effect of stock
   options                     1,494,894         1,810,937          1,356,205

  Average number of
   shares as adjusted         49,953,799        49,103,305         45,355,603

  Net earnings               $66,813,000       $54,996,000        $38,009,000
  Per share amount                 $1.34             $1.12               $.84
 

Fully Diluted Earnings Per Share:

  Average number of 
   shares outstanding         48,458,905        47,292,368         43,999,398
  Net effect of stock
   options                     1,494,894         1,988,509          1,643,622

  Average number of 
   shares as adjusted         49,953,799        49,280,878         45,643,020
  
  Net earnings               $66,813,000       $54,996,000        $38,009,000
  Per share amount                 $1.34             $1.12               $.83 


Earnings Per Common Share

Earnings per common share is computed by dividing net income by the weighted
number of shares of common stock and common stock equivalents outstanding during
each period.  The Company has issued stock options, which are the Company's only
common stock equivalents, at exercise prices ranging currently from $5.52 to
$35.06.  All shares and prices reflect three-for-two common stock splits
distributed in November 1992 and July 1993.
<PAGE 54>


                                                                  EXHIBIT 21


                       SUBSIDIARIES OF THE REGISTRANT


Heilig-Meyers Furniture Company, incorporated under the laws of North Carolina;

HMPR, Inc., incorporated under the laws of Puerto Rico;

MacSaver Financial Services, Inc., incorporated under the laws of Delaware;

MacSaver Insurance Company, Ltd., incorporated under the laws of Bermuda.
<PAGE 55>


                                                           EXHIBIT 23(a)

INDEPENDENT AUDITORS' CONSENT

We consent to the incorporation by reference in (i) the Registration Statements
No. 2-96961 and No. 33-28095 on Form S-8 and related Prospectus of Heilig-Meyers
Company relating to Common Stock issued and issuable under the 1983 Stock 
Option Plan on the Company, (ii) the Registration Statements No. 33-35263, No.
33-50086 and No. 33-64616 on Form S-8 and related Prospectus of Heilig-Meyers
Company relating to Common Stock issued and issuable under the 1990 Stock
Option Plan of the Company and related Prospectus of the Company, (iii) the 
Registration Statement No. 33-43791 on Form S-8 relating to the Heilig-Meyers 
Company Employee Stock Purchase Plan and related Prospectus of the Company
and (iv) Registration Statement No. 33-54261 on Form S-8 and related Prospectus
of Heilig-Meyers Company relating to Common Stock issued and issuable under 
the 1994 Stock Option Plan of the Company of our report dated March 22, 1995 
on the consolidated financial statements and schedule of Heilig-Meyers Company
and subsidiaries, as listed under Items 14(a) (1) and (2), both appearing in
the Annual Report on Form 10-K of Heilig-Meyers Company for the year ended
February 28, 1995.


/s/ Deloitte & Touche LLP

Richmond, Virginia
May 26, 1995
<PAGE 56>







<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          FEB-28-1995
<PERIOD-END>                               FEB-28-1995
<CASH>                                        10360000
<SECURITIES>                                         0
<RECEIVABLES>                                584886000
<ALLOWANCES>                                  46678000
<INVENTORY>                                  253529000
<CURRENT-ASSETS>                             852682000
<PP&E>                                       296675000
<DEPRECIATION>                                93474000
<TOTAL-ASSETS>                              1208937000
<CURRENT-LIABILITIES>                        298586000
<BONDS>                                      370432000
<COMMON>                                      97096000
                                0
                                          0
<OTHER-SE>                                   393294000
<TOTAL-LIABILITY-AND-EQUITY>                1208937000
<SALES>                                      956004000
<TOTAL-REVENUES>                            1152139000
<CGS>                                        617839000
<TOTAL-COSTS>                                617839000
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                              45419000
<INTEREST-EXPENSE>                            32889000
<INCOME-PRETAX>                              105899000
<INCOME-TAX>                                  39086000
<INCOME-CONTINUING>                           66813000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  66813000
<EPS-PRIMARY>                                     1.34
<EPS-DILUTED>                                     1.34
        

</TABLE>


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