HEILIG MEYERS CO
8-K, 1997-12-24
FURNITURE STORES
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                   SECURITIES AND EXCHANGE COMMISSION

                         Washington, D.C. 20549


                                FORM 8-K


                             Current Report
                   Pursuant to Section 13 or 15(d) of
                  The Securities Exchange Act of 1934


        Date of Report (Date of earliest event reported)     N/A

                         Heilig-Meyers Company
         (Exact name of registrant as specified in its charter)


                                Virginia
             (State or other jurisdiction of incorporation)


  1-8484                                                    54-0558861
(Commission file number)                       (IRS Employer Identification No.)


     12560 West Creek Parkway, Richmond, Virginia             23238
    ---------------------------------------------------------------
(Address of principal executive offices)                  (Zip Code)


   Registrant's telephone number, including area code  (804) 784-7300


     (Former name or former address, if changed since last report)



<PAGE>



Item 5.  Other Events

         On December 17, 1997,  Heilig-Meyers  Company (the "Company")
issued a press release reporting 3rd Quarter results and announcing an
aggressive plan to improve core store profitability,  which is attached
hereto as Exhibit 99 and is incorporated herein by reference.

Item 7.  Financial Statements and Exhibits

         (c)      Exhibits

                  The following exhibits are filed as a part of this report:

         Exhibit 99 - Press Release dated December 17, 1997.







<PAGE>



                               SIGNATURE

         Pursuant to the  requirements  of the  Securities  and
Exchange Act of 1934,  the  registrant  has caused this report to be
signed on its behalf by the undersigned thereunto duly authorized.

                                                     HEILIG-MEYERS COMPANY


Date: December 23, 1997                              By: /s/ Roy B. Goodman
                                                     -------------------
                                                     Roy B. Goodman
                                                     Senior Vice President,
                                                     Principal Financial Officer




<PAGE>



                             Exhibit Index

Exhibit
No.               Description

99                Press Release dated December 17, 1997.





                                                                    EXHIBIT 99

FOR IMMEDIATE RELEASE: December 17, 1997

Heilig-Meyers Reports 3rd Quarter Results and Announces an Aggressive
Plan to Improve Core Store Profitability

Heilig-Meyers Company (NYSE:HMY),  the Richmond-based home furnishings
retailer, today announced an aggressive plan to improve profitability in
its Heilig-Meyers division. The plan includes three main components: (1)
expense reductions;  (2) restructuring  of certain aspects of the
business;  and (3) core store operating initiatives. The Company said
that it expects to incur a total of $134.0 million in pre-tax  special
charges in its third and fourth quarters in connection with this  plan.
A total of $85.8  million  pre-tax  or $0.97 per  share of  special
charges  were  recorded in the third  quarter,  which ended  November
30, 1997, resulting in a net loss of $49.1  million or $0.85 per share
versus  earnings of $9.5 million or $0.19 per share in the prior year
quarter.  The Company reported that total revenues for the three-month
period increased  approximately 64.1% to $678.5 million from $413.5
million in the prior year.

For the nine months ended November 30, 1997,  total revenues  increased
64.6% to $1.8  billion from $1.1 billion in the prior year.  Including
$85.8  million in pre-tax special  charges  associated  with the profit
improvement  plan for the Heilig-Meyers  division, the Company has
incurred a net loss of $26.1 million or $0.46 per share for the
nine-month  period versus  earnings of $29.6 million or $0.60 per share
in the prior year.

The Company stated that its profit improvement plan will result in
approximately $30.0  million of expense  reductions.  An estimated $20.0
million in costs are expected to be eliminated  from corporate  overhead
and non-store  locations and the remaining  $10.0 million in expense
reductions  would be at the store level principally  through  personnel
attrition.  The Company  commented  that in the current  retail  home
furnishings  environment,  which is  characterized  by an increase in
consumer credit problems and  bankruptcies,  the  organization  must
seek to be as efficient as possible and that  investments  which fail to
produce adequate returns must be eliminated.

Management noted that the $134.0 million in special charges  associated
with the profit  improvement  plan  would  principally  be a result  of
store  closings, severance arrangements, accelerated write-offs of
accounts in bankruptcy and the reorganization  of its private label
revolving  credit  program.  Approximately $51.0  million of the charges
are  related to the  closing of  approximately  60 Heilig-Meyers stores.
Approximately  $14.0  million of the $51.0  million will result from an
increase in the bad debt reserve to cover the sale of installment
accounts  receivable  for these  stores,  and  approximately  $14.5
million will result from the  establishment  of reserves to cover future
payments for lease commitments.  The remaining  $22.5 million in special
charges  associated  with store  closings  will result from  reserves
for the  disposal of fixed  assets, severance  arrangements and the
write-off of goodwill associated with the closed stores.  The majority
of stores  identified  to be closed are in larger  markets where  it is
more  difficult  for the  Heilig-Meyers  small-town  format  to be
successful.  William C. DeRusha, Chairman and Chief Executive Officer,
commented that the Company's  recently  acquired Rhodes and The
RoomStore units are better suited for larger markets, and that the size
and location of the stores targeted for closing were not adequate for
conversion.

The $134.0 million in special charges also includes a $50.0 million
increase in bad debt reserves  resulting from a more conservative
approach to its estimates for write-offs  relating to customer  accounts
entering into bankruptcy and the Company's  installment  portfolio.
Approximately  $38.0  million  is related to accounts in bankruptcy and
approximately $12.0 million is related to accounts in the installment
portfolio.  Troy A. Peery,  Jr.,  President and Chief Operating Officer
commented,  The  Company  is  taking  this  action  in  response  to  a
challenging consumer credit environment and


<PAGE>


these  aggressive  steps will allow the Company to focus on new
business  while maintaining the proper balance in sales and credit risk.

The  remaining  portion of the $134.0  million in special  charges is
associated with  approximately  $15.0 million in costs  relating to the
Company's  plan to reorganize   it's   Heilig-Meyers   private  label
credit  card  program,   and approximately  $18.0 million in costs
relating to non-store  employee  severance arrangements and the
disposition of certain real estate. The overall cash impact related to
the special  charges will be positive as cash  received from the sale of
certain  assets,  and from income tax  benefits is expected to
significantly exceed cash  expenditures  primarily  related to severance
costs and  potential lease settlements.

Management also outlined a number of core store operating initiatives to
improve performance in the Heilig-Meyers  stores. It indicated that
current plans are to significantly  slow the growth of the Heilig-Meyers
units over the next year to allow the maturation of this division and
further  improve  results.  Management also noted that approximately 20
to 30 stores would be relocated in an effort to place those stores in
higher traffic locations. The Company has developed and is initiating a
merchandising  and advertising  strategy which will  differentiate
between the larger and smaller  Heilig-Meyers  markets,  thereby
reaching those customers  in these  respective  areas  through different
mediums and types of messages better suited for each type of market.
Management added that plans were under way to  strengthen  inventory
management  in an  effort to  significantly reduce the frequency of
assortment changes in the merchandise  line-up.  Further plans are to
add consumer credit expertise to the senior  management team and to
further develop risk profiling, bankruptcy scoring and risk based
pricing models for the installment program.

Management  commented  further  that  while it  planned  to slow  growth
in the Heilig-Meyers  division,  it expected to pursue  opportunities in
the Company's other formats.  These  opportunities  would be in formats
which are less capital intensive  and are  currently  operating  at
higher  levels of returns  than the Heilig-Meyers division. The Company
also indicated that it will adopt a rigorous capital  allocation process
under which all expansion and capital projects will be subjected to
stringent return on investment  criterion.  Mr. Peery said that,
Heilig-Meyers  remains and will remain the Company's flagship operation
and that there are a  tremendous  number of towns to which Heilig-Meyers
could  expand. However in the  near-term,  growth  would be primarily in
the  Company's  other divisions.

In a closing  statement,  management  commented that the profit
improvement plan and related  initiatives  are intended to help
Heilig-Meyers  Company enter its upcoming  fiscal year  stronger and
more  focused than anytime in the  Company's history.  Management  added
that  consolidated  earnings  for  fiscal  1999 are expected to be
significantly  improved and that the Company maintains its 15-20%
long-term growth target for earnings per share going forward.

SAFE HARBOR  STATEMENT  UNDER THE PRIVATE  SECURITIES  LITIGATION
REFORM ACT OF 1995: The forward looking  statements made above and
identified by such words as expects,  likely,  and plans,  reflect the
Company's  reasonable  judgments with respect to future events and are
subject to risks and  uncertainties  that could cause  actual  results
to differ  materially  from those in the  forward-looking statements.
Such  factors  include  but  are not  limited  to,  the  customer's
willingness, need and financial ability to purchase home furnishings and
related items,  the Company's  ability to extend credit to its
customers,  the costs and effectiveness of promotional  activities as
well as the Company's access to, and cost of, capital. Other factors
such as changes in tax laws, consumer credit and bankruptcy  trends,
recessionary or expansive trends in the Company's  markets, inflation
rates and  regulations and laws which affect the Company's  ability to
do  business  in its  markets  may also  impact the  outcome of
forward-looking statements.

Heilig-Meyers Company, a Virginia Corporation,  currently operates 1,190
stores; 864 as  Heilig-Meyers,  171 as Mattress  Discounters,  100 as
Rhodes,  23 as The RoomStore and 32 in Puerto Rico as Berrios.



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