HEILIG MEYERS CO
S-3/A, 1998-12-08
FURNITURE STORES
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  As filed with the Securities and Exchange Commission on December 8, 1998


                                                    Registration No. 333-64447


                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549
                            -----------------------
                                AMENDMENT NO. 1
                                      TO
                                   FORM S-3
                            REGISTRATION STATEMENT
                                     Under
                          THE SECURITIES ACT OF 1933
                        -------------------------------

                            HEILIG-MEYERS COMPANY

            (Exact name of registrant as specified in its charter)
                                   Virginia
        (State or other jurisdiction of incorporation or organization)
                                  54-0558861
                   (I.R.S. employer identification number)

                           12560 West Creek Parkway
                           Richmond, Virginia 23238
                                (804) 784-7300
    (Address, including zip code, and telephone number, including area code,
                  of registrant's principal executive offices)
                            -----------------------
                           David W. Robertson, Esq.
                      McGuire, Woods, Battle & Boothe LLP
                               One James Center
                             901 East Cary Street
                           Richmond, Virginia  23219
                                (804) 775-1000
                    (Name, address, including zip code, and
                   telephone number, including area code, of
                              agent for service)
                            -----------------------
                                  Copies to:

                               Ralph Ogden, Esq.
                               1535 "J" Street
                              Modesto, CA 95959


      Approximate date of commencement of proposed sale to the public: From time
to time after the effective date of this registration statement.

    

                          --------------------------

      The registrant hereby amends this registration statement on such date or
dates as may be necessary to delay its effective date until the registrant shall
file a further amendment which specifically states that this registration
statement shall thereafter become effective in accordance with Section 8(a) of
the Securities Act of 1933 or until this Registration Statement shall become
effective on such date as the Commission, acting pursuant to said Section 8(a),
may determine.

                                   

<PAGE>





      Information contained herein is subject to completion or amendment. A
registration statement relating to these securities has been filed with the
Securities and Exchange Commission. These securities may not be sold nor may
offers to buy be accepted prior to the time the registration statement becomes
effective. This prospectus shall not constitute an offer to sell or the
solicitation of an offer to buy nor shall there be any sale of these securities
in any State in which such offer, solicitation or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.

   
                SUBJECT TO COMPLETION, DATED DECEMBER 8, 1998
    

                                666,667 shares

                             HEILIG-MEYERS COMPANY

                                 COMMON STOCK

   
      This Prospectus relates to 666,667 shares (the "Shares") of common stock,
$2 par value per share (the "Common Stock") of Heilig-Meyers Company (the
"Company"), which may be offered from time to time by the selling stockholder
named herein (the "Selling Stockholder"). The Common Stock is listed on the New
York Stock Exchange (the "NYSE") and the Pacific Exchange, Inc. (the "PE") under
the trading symbol "HMY." On December 7, 1998 the last reported sale price of
the Common Stock on the New York Stock Exchange was $8 1/4 per share.
    

      The Selling Stockholder has advised the Company that the Shares may be
sold from time to time in transactions on the NYSE or PE or in negotiated
transactions, in each case at prices satisfactory to the Selling Stockholder.
(See "Plan of Distribution.")


         THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
          SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
           COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMISSION
              OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
                 ACCURACY OR ADEQUACY OF THIS PROSPECTUS.  ANY
                       REPRESENTATION TO THE CONTRARY IS
                              A CRIMINAL OFFENSE.


   
              The date of this Prospectus is December __, 1998.
    

                                   

<PAGE>




                             AVAILABLE INFORMATION

      The Company is subject to the informational requirements of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), and in accordance
therewith files reports, proxy statements and other information with the
Securities and Exchange Commission (the "Commission"). Such reports, proxy
statements and other information can be inspected and copied at the public
reference facilities maintained by the Commission at 450 Fifth Street, N.W.,
Room 1024, Washington, D.C. 20549; and at the Commission's regional offices at
500 West Madison Street, Chicago, Illinois 60606; and 7 World Trade Center, 13th
Floor, New York, New York 10048. Copies of such material can be obtained by mail
from the Public Reference Section of the Commission at 450 Fifth Street, N.W.,
Washington, D.C. 20549, at prescribed rates. The Commission also maintains a
World Wide Web site at http://www.sec.gov containing reports, proxy and
information statements and other information regarding registrants, such as the
Company, that file electronically with the Commission. The Company's common
stock is listed on the New York and Pacific Exchanges, and such material may
also be inspected at the offices of the New York Stock Exchange, 20 Broad
Street, New York, New York 10005 and the Pacific Exchange, Inc., 301 Pine
Street, San Francisco, California 94104.

      The Company has filed with the Commission a Registration Statement on Form
S-3 (herein, together with all amendments and exhibits, referred to as the
"Registration Statement") under the Securities Act of 1933, as amended (the
"Securities Act"), of which this Prospectus constitutes a part. This Prospectus
does not contain all of the information set forth in the Registration Statement,
certain parts of which are omitted in accordance with the rules and regulations
of the Commission. For further information, reference is made to the
Registration Statement.

                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

      The following documents filed with the Commission by the Company are
hereby incorporated by reference into this Prospectus:

   
      (a) the annual report on Form 10-K for the fiscal year ended February 28,
          1998 as amended by Form 10-K/A; 
      (b) the quarterly reports on Form 10-Q for the quarterly periods ended May
          31, 1998 and August 31, 1998;
     
      (c) the Company's current Report on Form 8-K filed on December 3, 1998;

      (d) the description of the Common Stock contained in the Registration
          Statement on Form 8-A filed with the Commission on April 26, 1983 
          (File No. 1-8484), as amended by amendments on Form 8, filed with 
          the Commission on April 9, 1985, February 23, 1988, September 20, 
          1989, July 31, 1990, August 6, 1992, July 28, 1994, and February 19, 
          1998, respectively (File No. 1-8484); and

      (e) the description of the Rights to Purchase Preferred Stock, Series A
          contained in the Registration Statement on Form 8-A filed with the
          Commission on February 19, 1998 (File No. 1-8484).
    

      All documents filed by the Company pursuant to Section 13(a), 13(c), 14 or
15(d) of the Exchange Act subsequent to the date of this Prospectus and prior to
the termination of the offering of the Shares shall be deemed to be incorporated
by reference into this Prospectus and to be a part hereof from the respective
dates of filing of such documents. Any statement contained herein or in a
document all or any portion of which is incorporated or deemed to be
incorporated by reference herein shall be deemed to be modified or superseded
for purposes of this Prospectus to the extent that a statement contained herein
or in any other subsequently filed document which also is or is deemed to be
incorporated by reference herein modifies or supersedes such earlier statement.
Any statement so modified or superseded shall not be deemed, except as so
modified or superseded, to constitute a part of this Prospectus.

      The Company will provide without charge to any person to whom this
Prospectus is delivered, upon the written or oral request of such person, a copy
of any or all of the foregoing documents incorporated herein by reference (other
than certain exhibits to such documents). Requests for such copies should be
directed to Heilig-Meyers Company, 12560 West Creek Parkway, Richmond, Virginia
23238; Attention: Paige H. Wilson, Secretary, telephone (804) 784-7300.

                                    -2-

<PAGE>




                             HEILIG-MEYERS COMPANY

                                   BUSINESS

General

      The Company is the nation's largest publicly held specialty retailer of
home furnishings with 1,246 stores as of August 31, 1998 in 37 states,
Washington, D.C. and Puerto Rico. The Company currently operates stores under
four formats. The "Heilig-Meyers" format is associated with the Company's
historical operations in the continental United States (815 stores as of August
31, 1998), as well as 32 stores operating in Puerto Rico under the "Berrios"
name. The majority of the Heilig-Meyers stores operate in smaller markets with a
broad line of merchandise. The "Rhodes" format is used for the 101 stores, as of
August 31, 1998 with a retail strategy of selling quality furniture to a broad
base of middle income customers. "The RoomStore" format is utilized for 69
stores primarily located in seven states. Stores using The RoomStore format
display and sell furniture in complete room packages. The rooms are arranged by
professional designers and sell at a value if purchased as a group. The
"Mattress Discounters" format is used for 229 stores as of August 31, 1998.
Mattress Discounters is the nation's largest retail bedding specialist. As a
result of the acquisition of Rhodes, The RoomStore and Mattress Discounters, the
Company now has the ability to match operating formats to markets with
appropriate demographic and competitive factors.

      The Company's executive offices are located at 12560 West Creek Parkway,
Richmond, Virginia 23238. The telephone number is (804) 784-7300.

                                USE OF PROCEEDS

      The Company will not receive any of the proceeds from the sale of the
Shares by the Selling Stockholder.

                              SELLING STOCKHOLDER

      The following table sets forth certain information as of the date of this
Prospectus with respect to shares of Common Stock owned by the Selling
Stockholder which are covered by this Prospectus. The number of shares of Common
Stock offered pursuant to this Prospectus for the account of the Selling
Stockholder equals the total number of shares of Common Stock owned by the
Selling Stockholder as of the date of this Prospectus.

                            Common Stock Ownership
                             Prior to The Offering
   

Name of the Selling Stockholder                              Number
- -------------------------------                              ------
      Gregory L. Freeman                                    666,667
    
   

       Mr. Freeman acquired the shares of Common Stock which are covered by this
Prospectus on September 1, 1998 in connection with the acquisition of certain
assets of Guardian Protection Products, California corporation ("Guardian
Protection"), by a subsidiary of the Company. Mr. Freeman was sole stockholder
of Guardian Protection. In November 1998, the agreement relating to this
acquisition was amended to release shares of Common Stock previously held in
escrow and to amend the provisions of the agreement with respect to the
Company's obligation to issue additional shares of Common Stock in the event the
Common Stock did not trade at $15.00 per share or more for a specified period
during the six-month period following closing. Under the agreement as amended,
unless the Common Stock trades for at least ten consecutive trading days during
the period from September 1, 1998 through August 31, 1999 at a per share price
of $15.00 or more, additional shares will be issued so that the aggregate number
of shares issued in connection with this acquisition equals $10 million divided
by the average closing price per share for the Common Stock for the ten trading
days ending on August 31, 1999 or such earlier date as may be selected by the
Company. Any such additional shares issued by the Company are not covered by
this Prospectus; however, such shares may be registered pursuant to an amendment
to the Registration Statement of which this Prospectus is a part or pursuant to
a separate registration statement of the Company filed pursuant to the
Securities Act.
    
                                      -3-
<PAGE>

                             PLAN OF DISTRIBUTION

      The Selling Stockholder has advised the Company that he may offer Shares
from time to time depending on market conditions and other factors, in one or
more transactions on the NYSE, PE or other national securities exchanges on
which the Shares are traded, or in negotiated transactions, at market prices
prevailing at the time of sale, at negotiated prices or at fixed prices. Sales
of Shares may involve (i) block transactions in which the broker or dealer so
engaged will attempt to sell the Shares as agent but may position and resell a
portion of the block as principal to facilitate the transaction, (ii) purchases
by a broker-dealer as principal and resale by such broker-dealer for its own
account pursuant to this Prospectus, (iii) ordinary brokerage transactions and
transactions in which a broker solicits purchasers and (iv) privately negotiated
transactions. To the extent required, this Prospectus may be amended and
supplemented from time to time to describe a specific plan of distribution. In
connection with the distribution of the Shares or otherwise, the Selling
Stockholder may enter into hedging transactions with broker-dealers. In
connection with such transactions, broker-dealers may engage in short sales of
the Common Stock in the course of hedging the position they assume with the
Selling Stockholder. The Selling Stockholder may also sell the Common Stock
short and redeliver the Shares to close out such short positions. The Selling
Stockholder may also enter into option or other transactions with broker-dealers
which require delivery to such broker-dealer of Shares offered hereby, which
Shares such broker-dealer may resell pursuant to this Prospectus (as
supplemented or amended to reflect such transaction). The Selling Stockholder
may also pledge shares to a broker-dealer and, upon a default, such
broker-dealer may effect sales of the pledged shares pursuant to this Prospectus
(as supplemented or amended to reflect such transaction). In addition, any
shares that qualify for sale pursuant to Rule 144 may be sold under Rule 144
rather than pursuant to this Prospectus.

      Brokers and dealers may receive compensation in the form of concessions or
commissions from the Selling Stockholder and/or purchasers of Shares for whom
they may act as agent (which compensation may be in excess of customary
commissions). The Selling Stockholder and any broker or dealer that participates
in the distribution of Shares may be deemed to be underwriters and any
commissions received by them and any profit on the resale of Shares positioned
by a broker or dealer may be deemed to be underwriting discounts and commissions
under the Securities Act.

      The Company has advised the Selling Stockholder that Regulation M under
the Exchange Act may apply to sales of Shares and to the activities of the
Selling Stockholder or broker-dealers in connection therewith.

      Pursuant to the Private Placement and Registration Rights Agreement, dated
as of September 1, 1998, by and among the Company and the Selling Stockholder
(the "Registration Rights Agreement"), the Company will pay registration
expenses in connection with the registration of the Shares. The Selling
Stockholders and the Company have agreed to indemnify each other against certain
civil liabilities, including certain liabilities under the Securities Act.

                            VALIDITY OF SECURITIES

   
      The validity of the Shares to which this Prospectus relates will be passed
upon for the Company by McGuire, Woods, Battle & Boothe LLP, Richmond, Virginia,
which serves as general counsel to the Company. As of November 16, 1998,
partners and associates of McGuire, Woods, Battle & Boothe LLP, who performed
services in connection with the offering made by this Prospectus, owned of
record and beneficially 41,824 shares of Common Stock. Robert L. Burrus, Jr., a
director of the Company, is a partner of that firm.
    

                                    EXPERTS

   
     The consolidated financial statements and the related financial statement
schedule incorporated in this prospectus by reference from the Company's
Amendment No. 1 to the Annual Report on Form 10-K have been audited by Deloitte
& Touche LLP, independent auditors, as stated in their report, which is
incorporated herein by reference, and have been so incorporated in reliance upon
the report of such firm given upon their authority as experts in accounting and
auditing.
    


                                    -4-

<PAGE>



                                       PART II
                       INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution

   SEC registration fee.....................................   $ 1,444
   Accountants' fees and expenses...........................     5,000
   Attorneys' fees and expenses.............................     5,000
   Printing and engraving expenses..........................     2,000
   Miscellaneous............................................     1,556
        Total...............................................   $15,000
                                                               =======
- --------------

       All fees and expenses other than the SEC registration fee are estimated.

Item 15.  Indemnification of Directors and Officers

   Article V of the Restated Articles of Incorporation of the Company provides:

   1.  Definitions.  For purposes of this Article the following definitions
shall apply:

       (a) "Corporation" means this Corporation only and no predecessor entity
or other legal entity;

       (b) "expenses" include counsel fees, expert witness fees, and costs of
investigation, litigation and appeal, as well as any amounts expended in
asserting a claim for indemnification;

       (c) "liability" means the obligation to pay a judgment, settlement,
penalty, fine, or other such obligation, including, without limitation, any
excise tax assessed with respect to an employee benefit plan;

       (d) "legal entity" means a corporation, partnership, joint venture,
trust, employee benefit plan or other enterprise;

       (e) "predecessor entity" means a legal entity the existence of which
ceased upon its acquisition by the Corporation in a merger or otherwise; and

       (f) "proceeding" means any threatened, pending, or completed action,
suit, proceeding or appeal whether civil, criminal, administrative or
investigative and whether formal or informal.

   2. Limit On Liability. In every instance permitted by the Virginia Stock
Corporation Act, as it exists on the date hereof or may hereafter be amended,
the liability of a director or officer of the Corporation to the Corporation or
its shareholders arising out of a single transaction, occurrence or course of
conduct shall be eliminated.

   3. Indemnification of Directors and Officers. The Corporation shall indemnify
any individual who is, was or is threatened to be made a party to a proceeding
(including a proceeding by or in the right of the Corporation) because such
individual is or was a director or officer of the Corporation or because such
individual is or was serving the Corporation or any other legal entity in any
capacity at the request of the Corporation while a director or officer of the
Corporation against all liabilities and reasonable expenses incurred in the
proceeding, except such liabilities and expenses as are incurred because of such
individual's willful misconduct or knowing violation of the criminal law.
Service as a director or officer of a legal entity controlled by the Corporation
shall be deemed service at the request of the Corporation. The determination
that indemnification under this Section 3 is permissible and the evaluation as
to the reasonableness of expenses in a specific case shall be made, in the case
of a director, as provided by law, and in the case of an officer, as provided in
Section 4 of this Article; provided, however, that if a majority of the
directors of the Corporation has changed after the date of the alleged conduct
giving rise to a claim for indemnification, such determination and evaluation
shall, at the option of the person claiming indemnification, be made by special
legal counsel agreed upon by the Board of Directors and such person. Unless a
determination has been made that indemnification is not permissible, the
Corporation shall make advances and reimbursements for expenses incurred by a
director or officer in a proceeding upon receipt of an undertaking from such
director or officer to repay the same if it is ultimately determined that such
director or officer is not entitled to indemnification. Such undertaking shall
be an unlimited, unsecured general obligation of the director or officer and
shall be accepted without reference to such director's or officer's ability to
make repayment. The termination of a proceeding by judgment, order, settlement,
conviction, or upon a plea of nolo contendere or its equivalent shall not of
itself create a presumption that a director or officer acted in such a manner as
to make such director or officer ineligible for indemnification. The Corporation
is authorized to contract in advance to indemnify and make advances and
reimbursements for expenses to any of its directors or officers to the same
extent provided in this Section 3.

                                      II-1

<PAGE>


   4. Indemnification of Others. The Corporation may, to a lesser extent or to
the same extent that it is required to provide indemnification and make advances
and reimbursements for expenses to its directors and officers pursuant to
Section 3, provide indemnification and make advances and reimbursements for
expenses to its employees and agents, the directors, officers, employees and
agents of its subsidiaries and predecessor entities, and any person serving any
other legal entity in any capacity at the request of the Corporation, and may
contract in advance to do so. The determination that indemnification under this
Section 4 is permissible, the authorization of such indemnification and the
evaluation as to the reasonableness of expenses in a specific case shall be made
as authorized from time to time by general or specific action of the Board of
Directors, which action may be taken before or after a claim for indemnification
is made, or as otherwise provided by law. No person's rights under Section 3 of
this Article shall be limited by the provisions of this Section 4.

   5. Miscellaneous. The rights of each person entitled to indemnification under
this Article shall inure to the benefit of such person's heirs, executors and
administrators. Special legal counsel selected to make determinations under this
Article may be counsel for the Corporation. Indemnification pursuant to this
Article shall not be exclusive of any other right of indemnification to which
any person may be entitled, including indemnification pursuant to a valid
contract, indemnification by legal entities other than the Corporation and
indemnification under policies of insurance purchased and maintained by the
Corporation or others. However, no person shall be entitled to indemnification
by the Corporation to the extent such person is indemnified by another,
including an insurer. The Corporation is authorized to purchase and maintain
insurance against any liability it may have under this Article or to protect any
of the persons named above against any liability arising from their service to
the Corporation or any other legal entity at the request of the Corporation
regardless of the Corporation's power to indemnify against such liability. The
provisions of this Article shall not be deemed to preclude the Corporation from
entering into contracts otherwise permitted by law with any individuals or legal
entities, including those named above. If any provision of this Article or its
application to any person or circumstance is held invalid by a court of
competent jurisdiction, the invalidity shall not affect other provisions or
applications of this Article, and to this end the provisions of this Article are
severable.

   6. Application; Amendments. The provisions of this Article shall be
applicable from and after its adoption even though some or all of the underlying
conduct or events relating to a proceeding may have occurred before its
adoption. No amendment, modification or repeal of this Article shall diminish
the right provided hereunder to any person arising from conduct or events
occurring before the adoption of such amendment, modification or repeal.

   The Company maintains liability insurance which may provide indemnification,
including indemnification against liabilities under the Securities Act of 1933,
to the officers and directors of the Company in certain circumstances.

Item 16.  Exhibits

 4.1   Company's Restated Articles of Incorporation, filed with the Commission
       as Exhibit 3(a) to Company's Annual Report on Form 10-K for the fiscal
       year ended February 28, 1998 (No. 1-8484), are incorporated herein by
       this reference.

 4.2   Company's By-laws, as amended and restated on December 3, 1997, filed
       with the Commission as Exhibit 3(a) to Company's Quarterly Report on Form
       10-Q for the quarter ended November 30, 1997 (No. 1-8484), are
       incorporated herein by this reference.

                                      II-2

<PAGE>

 4.3   Rights Agreement dated as of February 10, 1998 (the "Rights Agreement")
       between the Company and Wachovia Bank, N.A., filed with the Commission as
       Exhibit (1) to Company's Form 8-A filed February 19, 1998 (No. 1-8484) is
       incorporated herein by this reference.

 5.1   Opinion and consent of McGuire, Woods, Battle & Boothe LLP as to the
       validity of the Shares - previously filed.

23.1   Consent of Deloitte & Touche LLP.

23.2   Consent of McGuire, Woods, Battle & Boothe LLP (included as part of
       Exhibit 5.1).

   
24.1   Power of Attorney - previously filed.
    

Item 17.  Undertakings

   1. The undersigned registrant hereby undertakes:

       (a) To file, during any period in which offers or sales are being made, a
   post-effective amendment to this registration statement:

           (i) To include any prospectus required by Section 10(a)(3) of the 
       Securities Act;

           (ii) To reflect in the prospectus any facts or events arising after
       the effective date of the registration statement (or the most recent
       post-effective amendment thereof) which, individually or in the
       aggregate, represent a fundamental change in the information set forth in
       the registration statement. Notwithstanding the foregoing, any increase
       or decrease in volume of securities offered (if the total dollar value of
       securities offered would not exceed that which was registered) and any
       deviation from the low or high end of the estimated maximum offering
       range may be reflected in the form of prospectus filed with the
       Commission pursuant to Rule 424(b) under the Securities Act of 1933 if,
       in the aggregate, the changes in volume and price represent no more than
       a 20% change in the maximum aggregate offering price set forth in the
       "Calculation of Registration Fee" table in the effective registration
       statement.

           (iii) To include any material information with respect to the plan of
       distribution not previously disclosed in the registration statement or
       any material change to such information in the registration statement;

provided, however, that paragraphs (a)(i) and (a)(ii) do not apply if the
information required to be included in a post-effective amendment by those
paragraphs is contained in periodic reports filed by the registrant pursuant to
Section 13 or 15(d) of the Exchange Act that are incorporated by reference in
the registration statement.

       (b) That, for the purpose of determining any liability under the
   Securities Act, each such post-effective amendment shall be deemed to be a
   new registration statement relating to the securities offered therein, and
   the offering of such securities at that time shall be deemed to be the
   initial bona fide offering thereof.

       (c) To remove from registration by means of a post-effective amendment
   any of the securities being registered which remain unsold at the termination
   of the offering.

   2. The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act, each filing of the
registrants' annual report pursuant to Section 13(a) or 15(d) of the Exchange
Act (and, where applicable, each filing of an employee benefit plan's annual
report pursuant to Section 15(d) of the Exchange Act) that is incorporated by
reference in the registration statement shall be deemed to be a new registration
statement relating to the securities offered therein, and the offering of such
securities at that time shall be deemed to be the initial bona fide offering
thereof.

                                      II-3

<PAGE>

   3. Insofar as indemnification for liabilities arising under the Securities
Act may be permitted to directors, officers and controlling persons of the
registrant pursuant to the provisions described under Item 15 above, or
otherwise, the registrant has been advised that in the opinion of the Commission
such indemnification is against public policy as expressed in the Securities Act
and is, therefore, unenforceable. In the event that a claim for indemnification
against such liabilities (other than the payment by the registrant of expenses
incurred or paid by a director, officer or controlling person of the registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Securities Act and will be governed by the final
adjudication of such issue.


                                       II-4

<PAGE>



                                     SIGNATURES

   
   Pursuant to the requirements of the Securities Act, the Company certifies
that it has reasonable grounds to believe that it meets all of the requirements
for filing on Form S-3 and has duly caused this Amendment to Registration
Statement No. 333-64447 to be signed on its behalf by the undersigned, thereunto
duly authorized, in the City of Richmond and Commonwealth of Virginia, on
December 7, 1998.
    


                           HEILIG-MEYERS COMPANY

   
                           By:  /s/ William C. DeRusha
                              ----------------------------------------------
                                 William C. DeRusha
                                 Chairman of the Board
                                 Principal Executive Officer
                                 President
    

   
    
                                

   Pursuant to the requirements of the Securities Act, this registration
statement has been signed below by the following persons in the capacities and
on the date indicated.

   
  Signature                              Title           Date

/s/ William C. DeRusha          Chairman of the Board;    December 7, 1998
- ------------------------------- Principal Executive   
William C. DeRusha              Officer; President; 
                                Director

                     *          Director                  December 7, 1998
- --------------------------------
Troy A. Peery, Jr.


                     *          Senior Vice President     December 7, 1998
- --------------------------------and Chief Financial
Roy B. Goodman                  Officer; Principal
                                Financial Officer


                     *          Senior Vice President,    December 7, 1998
- ------------------------------- Accounting; Principal
William J. Dieter               Accounting Officer



                     *          Director                  December 7, 1998
- --------------------------------
Hyman Meyers


                     *          Director                  December 7, 1998
- --------------------------------
S. Sidney Meyers


                     *          Director                  December 7, 1998
- --------------------------------
Nathaniel Krumbein


                     *          Director                 December 7, 1998
- -------------------------------
Alexander Alexander


                     *          Director                 December 7, 1998
- -------------------------------
Robert L. Burrus, Jr.

                     *          Director                 December 7, 1998
- --------------------------------
Benjamin F. Edwards, III


                     *          Director                  December 7, 1998
- --------------------------------
Alan G. Fleischer


                     *          Director                  December 7, 1998
- --------------------------------
Lawrence N. Smith


                                Director                  December  , 1998
- --------------------------------
Charles A. Davis


                     *          Director                  December 7, 1998
- --------------------------------
Beverley E. Dalton


                     *          Director                  December 7, 1998
- --------------------------------
Eugene P. Trani


                     *          Director                  December 7, 1998
- --------------------------------
L. Douglas Wilder

* By:  /s/ William C. DeRusha
      -------------------------
      William C. DeRusha
      Attorney-in-Fact

    



<PAGE>



                                    EXHIBIT INDEX

Exhibit
  No.                              Description
   
    
23.1 Consent of Deloitte & Touche LLP.
   
    






                                                                   Exhibit 23.1


                            INDEPENDENT AUDITORS' CONSENT


   We consent to the  incorporation  by  reference  in this  Amendment  No. 1 to
Registration Statement No. 333-64447 of Heilig-Meyers Company on Form S-3 of our
report dated March 25, 1998,  appearing in Amendment  No. 1 to the Annual Report
on Form  10-K of  Heilig-Meyers  Company  and  subsidiaries  for the year  ended
February 28, 1998, and to the reference to us under the heading "Experts" in the
Prospectus, which is part of such Registration Statement.



/s/ Deloitte & Touche LLP

    
Richmond, Virginia
December 7, 1998



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