HEILIG MEYERS CO
424B5, 1998-02-24
FURNITURE STORES
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                                                Filed Pursuant to Rule 424(b)(5)
                                            Registration Statement No. 333-45129


                                2,019,182 shares

                              HEILIG-MEYERS COMPANY

                                  COMMON STOCK

         This  Prospectus  relates to 2,019,182  shares (the "Shares") of common
stock, $2 par value per share (the "Common Stock") of Heilig-Meyers Company (the
"Company"),  which may be offered from time to time by the selling  stockholders
named herein (the "Selling Stockholders"). The Common Stock is listed on the New
York Stock Exchange (the "NYSE") and the Pacific Exchange, Inc. (the "PE") under
the trading  symbol  "HMY." On February 23, 1998 the last reported sale price of
the Common Stock on the New York Stock Exchange was $15 3/4 per share.

         The Selling  Stockholders  have advised the Company that the Shares may
be sold from  time to time in  transactions  on the NYSE or PE or in  negotiated
transactions,  in each case at prices satisfactory to the Selling  Stockholders.
(See "Plan of Distribution.")


          THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
           SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
            COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMISSION
               OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
                  ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
                        REPRESENTATION TO THE CONTRARY IS
                               A CRIMINAL OFFENSE.


                The date of this Prospectus is February 24, 1998.


<PAGE>



                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in
accordance therewith files reports,  proxy statements and other information with
the Securities and Exchange Commission (the "Commission").  Such reports,  proxy
statements  and other  information  can be  inspected  and  copied at the public
reference  facilities  maintained by the  Commission at 450 Fifth Street,  N.W.,
Room 1024,  Washington,  D.C. 20549; and at the Commission's regional offices at
500 West Madison Street, Chicago, Illinois 60606; and 7 World Trade Center, 13th
Floor, New York, New York 10048. Copies of such material can be obtained by mail
from the Public Reference  Section of the Commission at 450 Fifth Street,  N.W.,
Washington,  D.C.  20549, at prescribed  rates.  The Commission also maintains a
World  Wide  Web  site  at  http://www.sec.gov  containing  reports,  proxy  and
information statements and other information regarding registrants,  such as the
Company,  that file  electronically  with the Commission.  The Company's  common
stock is listed on the New York and Pacific  Exchanges,  and such  material  may
also be  inspected  at the  offices  of the New York  Stock  Exchange,  20 Broad
Street,  New York,  New York  10005 and the  Pacific  Exchange,  Inc.,  301 Pine
Street, San Francisco, California 94104.

         The Company has filed with the Commission a  Registration  Statement on
Form S-3 (herein, together with all amendments and exhibits,  referred to as the
"Registration  Statement")  under the  Securities  Act of 1933,  as amended (the
"Securities Act"), of which this Prospectus  constitutes a part. This Prospectus
does not contain all of the information set forth in the Registration Statement,
certain parts of which are omitted in accordance  with the rules and regulations
of  the  Commission.   For  further  information,   reference  is  made  to  the
Registration Statement.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The following  documents  filed with the  Commission by the Company are
hereby incorporated by reference into this Prospectus:

          (a)  the annual report on Form 10-K for the fiscal year ended February
               28, 1997;
          (b)  the annual report on Form 10-K/A, Amendment No. 1, for the fiscal
               year ended February 28, 1997;
          (c)  the quarterly report on Form 10-Q for the quarterly periods ended
               May 31, 1997, August 31, 1997 and November 30, 1997;
          (d)  the  quarterly  report on Form 10-Q/A,  Amendment  No. 1, for the
               quarterly period ended May 31, 1997;
          (e)  the current  reports on Form 8-K dated April 10,  1997,  July 17,
               1997,  August 7, 1997,  August 13,  1997,  December  24, 1997 and
               February 11, 1998;
          (f)  the current report on Form 8-K/A dated February 24, 1997;
          (g)  the description of the Common Stock contained in the Registration
               Statement on Form 8-A filed with the Commission on April 26, 1983
               (File No. 1-8484), as amended by amendments on Form 8, filed with
               the Commission on April 9, 1985, February 23, 1988, September 20,
               1989,  July 31, 1990,  August 6, 1992, July 28, 1994 and February
               19, 1998, respectively (File No. 1-8484); and
          (h)  the description of the Rights to Purchase Preferred Stock, Series
               A contained in the Registration  Statement on Form 8-A filed with
               the Commission on February 19, 1998 (File No. 1-8484).

         All documents filed by the Company pursuant to Section 13(a), 13(c), 14
or 15(d) of the Exchange Act subsequent to the date of this Prospectus and prior
to the  termination  of the  offering  of  the  Shares  shall  be  deemed  to be
incorporated  by reference into this Prospectus and to be a part hereof from the
respective dates of filing of such documents.  Any statement contained herein or
in a  document  all or any  portion  of which is  incorporated  or  deemed to be
incorporated  by reference  herein shall be deemed to be modified or  superseded
for purposes of this Prospectus to the extent that a statement  contained herein
or in any other  subsequently  filed  document  which also is or is deemed to be
incorporated by reference herein modifies or supersedes such earlier  statement.
Any  statement  so  modified  or  superseded  shall not be deemed,  except as so
modified or superseded, to constitute a part of this Prospectus.

         The  Company  will  provide  without  charge to any person to whom this
Prospectus is delivered, upon the written or oral request of such person, a copy
of any or all of the foregoing documents incorporated herein by reference (other
than certain  exhibits to such  documents).  Requests for such copies  should be
directed to Heilig- Meyers Company, 12560 West Creek Parkway, Richmond, Virginia
23238; Attention: Paige H. Wilson, Secretary, telephone (804) 784-7500.


                                       -2-

<PAGE>

                              HEILIG-MEYERS COMPANY

                                    BUSINESS


General

         The Company is the nation's largest publicly held specialty retailer of
home  furnishings  with 1,189  stores (as of  December  31,  1997) in 38 states,
Washington,  D.C. and Puerto Rico. The Company  currently  operates stores under
five  formats.  The  "Heilig-Meyers"  name  is  associated  with  the  Company's
historical  format with a majority of the stores  operating  in smaller  markets
with a  broad  line of  merchandise.  The  Company's  Heilig-Meyers  stores  are
primarily   located  in  small  towns  and  rural  markets  in  the   Southeast,
Southcentral,  Midwest,  West, Northwest and Southwest of the continental United
States.  All of the  Company's  Puerto Rico stores  operate  under the "Berrios"
name.  The Berrios  format is similar to the format used by the stores  operated
under the  "Heilig-Meyers"  name.  The "Rhodes"  name is used for the 100 stores
operated by Rhodes,  Inc.,  which was  acquired  by the Company on December  31,
1996. The Rhodes retailing strategy is selling quality furniture to a broad base
of middle  income  customers.  The Rhodes  stores are  primarily  located in the
midsized markets and metropolitan  areas of 14 southern,  midwestern and western
states.  "The  RoomStore"  name and format is  utilized  for 23 stores in Texas,
Washington  and Oregon,  10 of which were acquired in February  1997, 8 of which
were  converted  from former  Rhodes stores and 5 of which were  converted  from
former Heilig-Meyers  stores. Stores using The RoomStore format display and sell
furniture  in  complete  room  packages,  which  are  arranged  by  professional
designers  and  sell  at  a  value  if  purchased  as  a  group.  The  "Mattress
Discounters"  name is used for 171 retail bedding stores  acquired in July 1997.
The Mattress  Discounters stores are located in ten states and Washington,  D.C.
The "Bedding  Experts"  name is used for 54 retail  bedding  stores  acquired in
January  1998.  The Bedding  Experts  stores are located in  Illinois,  Indiana,
Wisconsin  and South  Dakota.  As a result of the  acquisition  of  Rhodes,  The
RoomStore and Mattress Discounters, the Company now has the ability to expand by
matching   operating  formats  to  markets  with  appropriate   demographic  and
competitive  factors. The Company expects to expand these formats as appropriate
markets are identified.

         The  Company's  executive  offices  are  located  at 12560  West  Creek
Parkway, Richmond, Virginia 23238. The telephone number is (804) 784-7500.


                                 USE OF PROCEEDS

         The Company will not receive any of the  proceeds  from the sale of the
Shares by the Selling Stockholders.



                                       -3-

<PAGE>

                              SELLING STOCKHOLDERS

         The following  table sets forth certain  information  as of the date of
this  Prospectus  with  respect to shares of Common  Stock  owned by the Selling
Stockholders  which are  covered  by this  Prospectus.  The  number of shares of
Common Stock offered  pursuant to this Prospectus for the account of the Selling
Stockholders  equals  the total  number of shares of Common  Stock  owned by the
Selling  Stockholders as of the date of this Prospectus.  No Selling Stockholder
owns one percent or more of the outstanding Common Stock.

                                Common Stock Ownership
                                Prior to The Offering

    Name of Selling Stockholder                                   Number(1)
    ---------------------------                                   ---------

         Robert J. D'Amico                                        1,009,591


         Joseph Graziano                                          1,009,591


- --------------------

         1.  Includes  shares  placed in escrow  (100,959  shares by each of Mr.
D'Amico   and  Mr.   Graziano),   which  are  being   held  to  secure   certain
indemnification  obligations  of Messrs.  D'Amico and  Graziano  with respect to
representations  and warranties made by The Bedding  Experts,  Inc., an Illinois
corporation  ("Bedding  Experts")  in  connection  with its  acquisition  by the
Company.



         In connection  with the merger of Bedding  Experts with a  wholly-owned
subsidiary of the Company,  Mr. D'Amico entered an employment agreement pursuant
to which he will serve as  Regional  Vice  President  of Bedding  Experts for an
initial term ending February 28, 2000, with automatic annual one-year extensions
thereafter,  unless  either  party  notifies  the other at least five  months in
advance that it does not wish to extend the term. Mr. D'Amico's annual salary is
initially  $175,000,  which  will be  reviewed  on an  annual  basis  and may be
increased, but not decreased.

                              PLAN OF DISTRIBUTION

         The Selling  Stockholders  have advised the Company that they may offer
Shares from time to time depending on market  conditions  and other factors,  in
one or more transactions on the NYSE, PE or other national securities  exchanges
on which the Shares are traded, or in negotiated transactions,  at market prices
prevailing at the time of sale, at negotiated  prices or at fixed prices.  Sales
of Shares may  involve (i) block  transactions  in which the broker or dealer so
engaged  will  attempt to sell the Shares as agent but may position and resell a
portion of the block as principal to facilitate the transaction,  (ii) purchases
by a  broker-dealer  as principal and resale by such  broker-dealer  for its own
account pursuant to this Prospectus,  (iii) ordinary brokerage  transactions and
transactions in which a broker solicits purchasers and (iv) privately negotiated
transactions.  To the  extent  required,  this  Prospectus  may be  amended  and
supplemented  from time to time to describe a specific plan of distribution.  In
connection  with the  distribution  of the  Shares  or  otherwise,  the  Selling
Stockholders  may  enter  into  hedging  transactions  with  broker-dealers.  In
connection with such  transactions,  broker-dealers may engage in short sales of
the Common  Stock in the course of hedging  the  position  they  assume with the
Selling  Stockholders.  The Selling  Stockholders may also sell the Common Stock
short and  redeliver the Shares to close out such short  positions.  The Selling
Stockholder may also enter into option or other transactions with broker-dealers
which require  delivery to such  broker-dealer  of Shares offered hereby,  which
Shares  such   broker-dealer   may  resell   pursuant  to  this  Prospectus  (as
supplemented or amended to reflect such transaction).  The Selling  Stockholders
may  also  pledge  shares  to  a  broker-dealer   and,  upon  a  default,   such
broker-dealer may effect sales of the pledged shares pursuant to this Prospectus
(as  supplemented  or amended to reflect such  transaction).  In  addition,  any
shares  that  qualify  for sale  pursuant to Rule 144 may be sold under Rule 144
rather than pursuant to this Prospectus.

         Brokers and dealers may receive compensation in the form of concessions
or commissions  from the Selling  Stockholders  and/or  purchasers of Shares for
whom they may act as agent  (which  compensation  may be in excess of  customary
commissions).   The  Selling   Stockholders   and  any  broker  or  dealer  that
participates in the  distribution of Shares may be deemed to be underwriters and
any  commissions  received  by them  and any  profit  on the  resale  of  Shares
positioned by a broker or dealer may be deemed to be underwriting  discounts and
commissions under the Securities Act.


                                       -4-

<PAGE>


         The Company has advised the  Selling  Stockholders  that  Regulation  M
under the Exchange Act may apply to sales of Shares and to the activities of the
Selling Stockholders or broker-dealers in connection therewith.

         Pursuant to the Registration  Rights Agreement,  dated as of January 2,
1998, by and among the Company and the Selling  Stockholders (the  "Registration
Rights  Agreement"),  the Company will pay  registration  expenses in connection
with the  registration of the Shares.  The Selling  Stockholders and the Company
have agreed to indemnify each other against certain civil liabilities, including
certain liabilities under the Securities Act.

                             VALIDITY OF SECURITIES

         The  validity of the Shares to which this  Prospectus  relates  will be
passed upon for the Company by McGuire,  Woods,  Battle & Boothe LLP,  Richmond,
Virginia,  which  serves as general  counsel to the  Company.  As of January 28,
1998,  partners  and  associates  of McGuire,  Woods,  Battle & Boothe LLP,  who
performed  services in  connection  with the offering  made by this  Prospectus,
owned of record and beneficially 2,574 shares of Common Stock. Robert L. Burrus,
Jr., a director of the Company, is a partner of that firm.

                                     EXPERTS

         The  consolidated   financial  statements  and  the  related  financial
statement  schedule  incorporated  in this  Prospectus  by  reference  from  the
Company's Annual Report on Form 10-K have been audited by Deloitte & Touche LLP,
independent  auditors, as stated in their report which is incorporated herein by
reference,  and have been so  incorporated  in reliance  upon the report of such
firm given their authority as experts in accounting and auditing.

         The consolidated  financial  statements of Rhodes,  Inc. as of February
29, 1996 and February  28, 1995 and for the three years ended  February 29, 1996
incorporated by reference in this  Prospectus from the Company's  current report
on Form 8-K/A dated February 24, 1997 have been audited by Arthur  Andersen LLP,
independent  public  accountants,  as  indicated  in their  report with  respect
thereto and are incorporated  herein by reference in reliance upon the authority
of said firm as experts in giving said report.

         The financial  statements of the Weberg  Division (a division of Weberg
Enterprises, Inc., which was acquired by Rhodes, Inc. on November 1, 1995) as of
December  1994 and for the year then ended  incorporated  in this  Prospectus by
reference  from the Company's  current  report on Form 8-K/A dated  February 24,
1997 have been audited by Deloitte & Touche LLP, independent auditors, as stated
in their report with respect thereto and are incorporated herein by reference in
reliance  upon the report of such firm given upon their  authority as experts in
accounting and auditing.

                                       -5-



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