HEILIG MEYERS CO
424B5, 1999-01-11
FURNITURE STORES
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                                                      Registration No. 333-64447
                                                Filed pursuant to Rule 424(b)(5)

                                 666,667 shares

                              HEILIG-MEYERS COMPANY

                                  COMMON STOCK

         This  Prospectus  relates to 666,667  shares (the  "Shares")  of common
stock, $2 par value per share (the "Common Stock") of Heilig-Meyers Company (the
"Company"),  which may be offered  from time to time by the selling  stockholder
named herein (the "Selling Stockholder").  The Common Stock is listed on the New
York Stock Exchange (the "NYSE") and the Pacific Exchange, Inc. (the "PE") under
the trading symbol "HMY." On January 8, 1999 the last reported sale price of the
Common Stock on the New York Stock Exchange was $ 7 1/16 per share.

         The Selling  Stockholder has advised the Company that the Shares may be
sold  from  time to  time in  transactions  on the  NYSE or PE or in  negotiated
transactions,  in each case at prices  satisfactory to the Selling  Stockholder.
(See "Plan of Distribution.")


  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
       EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
           SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
                COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY
                  OF THIS PROSPECTUS. ANY REPRESENTATION TO THE
                        CONTRARY IS A CRIMINAL OFFENSE.


                The date of this Prospectus is January 11, 1999.


<PAGE>
                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in
accordance therewith files reports,  proxy statements and other information with
the Securities and Exchange Commission (the "Commission").  Such reports,  proxy
statements  and other  information  can be  inspected  and  copied at the public
reference  facilities  maintained by the  Commission at 450 Fifth Street,  N.W.,
Room 1024,  Washington,  D.C. 20549; and at the Commission's regional offices at
500 West Madison Street, Chicago, Illinois 60606; and 7 World Trade Center, 13th
Floor, New York, New York 10048. Copies of such material can be obtained by mail
from the Public Reference  Section of the Commission at 450 Fifth Street,  N.W.,
Washington,  D.C.  20549, at prescribed  rates.  The Commission also maintains a
World  Wide  Web  site  at  http://www.sec.gov  containing  reports,  proxy  and
information statements and other information regarding registrants,  such as the
Company,  that file  electronically  with the Commission.  The Company's  common
stock is listed on the New York and Pacific  Exchanges,  and such  material  may
also be  inspected  at the  offices  of the New York  Stock  Exchange,  20 Broad
Street,  New York,  New York  10005 and the  Pacific  Exchange,  Inc.,  301 Pine
Street, San Francisco, California 94104.

         The Company has filed with the Commission a  Registration  Statement on
Form S-3 (herein, together with all amendments and exhibits,  referred to as the
"Registration  Statement")  under the  Securities  Act of 1933,  as amended (the
"Securities Act"), of which this Prospectus  constitutes a part. This Prospectus
does not contain all of the information set forth in the Registration Statement,
certain parts of which are omitted in accordance  with the rules and regulations
of  the  Commission.   For  further  information,   reference  is  made  to  the
Registration Statement.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The following  documents  filed with the  Commission by the Company are
hereby incorporated by reference into this Prospectus:

        (a)     the  annual  report  on Form  10-K  for the  fiscal  year  ended
                February  28, 1998 as amended by Form 10-K/A  (Amendment  No. 1)
                and Form 10-K/A (Amendment No. 2);
        (b)     the  quarterly  reports on Form 10-Q for the  quarterly  periods
                ended May 31, 1998 and August 31, 1998;
        (c)     the Company's  current  Reports on Form 8-K filed on December 3,
                1998,  December 8, 1998,  and December  17, 1998,  as amended by
                Form 8-K/A filed on December 21, 1998;
        (d)     the   description   of  the  Common   Stock   contained  in  the
                Registration  Statement on Form 8-A filed with the Commission on
                April 26, 1983 (File No.  1-8484),  as amended by  amendments on
                Form 8, filed with the Commission on April 9, 1985, February 23,
                1988,  September 20, 1989,  July 31, 1990,  August 6, 1992, July
                28, 1994, and February 19, 1998, respectively (File No. 1-8484);
                and
        (e)     the  description  of the  Rights to  Purchase  Preferred  Stock,
                Series A contained  in the  Registration  Statement  on Form 8-A
                filed  with the  Commission  on  February  19,  1998  (File  No.
                1-8484).

         All documents filed by the Company pursuant to Section 13(a), 13(c), 14
or 15(d) of the Exchange Act subsequent to the date of this Prospectus and prior
to the  termination  of the  offering  of  the  Shares  shall  be  deemed  to be
incorporated  by reference into this Prospectus and to be a part hereof from the
respective dates of filing of such documents.  Any statement contained herein or
in a  document  all or any  portion  of which is  incorporated  or  deemed to be
incorporated  by reference  herein shall be deemed to be modified or  superseded
for purposes of this Prospectus to the extent that a statement  contained herein
or in any other  subsequently  filed  document  which also is or is deemed to be
incorporated by reference herein modifies or supersedes such earlier  statement.
Any  statement  so  modified  or  superseded  shall not be deemed,  except as so
modified or superseded, to constitute a part of this Prospectus.

         The  Company  will  provide  without  charge to any person to whom this
Prospectus is delivered, upon the written or oral request of such person, a copy
of any or all of the foregoing documents incorporated herein by reference (other
than certain  exhibits to such  documents).  Requests for such copies  should be
directed to Heilig-Meyers Company, 12560 West Creek Parkway, Richmond,  Virginia
23238; Attention: Paige H. Wilson, Secretary, telephone (804) 784-7300.


<PAGE>
                              HEILIG-MEYERS COMPANY

                                    BUSINESS

General

         The Company is the nation's largest publicly held specialty retailer of
home  furnishings  with  1,246  stores  as of  August  31,  1998  in 37  states,
Washington,  D.C. and Puerto Rico. The Company  currently  operates stores under
four  formats.  The  "Heilig-Meyers"  format is  associated  with the  Company's
historical  operations in the continental United States (815 stores as of August
31,  1998),  as well as 32 stores  operating in Puerto Rico under the  "Berrios"
name. The majority of the Heilig-Meyers stores operate in smaller markets with a
broad line of merchandise. The "Rhodes" format is used for the 101 stores, as of
August 31, 1998 with a retail strategy of selling  quality  furniture to a broad
base of middle  income  customers.  "The  RoomStore"  format is utilized  for 69
stores  primarily  located in seven states.  Stores using The  RoomStore  format
display and sell furniture in complete room packages.  The rooms are arranged by
professional  designers  and  sell at a  value  if  purchased  as a  group.  The
"Mattress  Discounters"  format is used for 229  stores as of August  31,  1998.
Mattress  Discounters is the nation's  largest retail bedding  specialist.  As a
result of the acquisition of Rhodes, The RoomStore and Mattress Discounters, the
Company  now  has the  ability  to  match  operating  formats  to  markets  with
appropriate demographic and competitive factors.

         The  Company's  executive  offices  are  located  at 12560  West  Creek
Parkway, Richmond, Virginia 23238. The telephone number is (804) 784-7300.

                                 USE OF PROCEEDS

         The Company will not receive any of the  proceeds  from the sale of the
Shares by the Selling Stockholder.

                               SELLING STOCKHOLDER

         The following  table sets forth certain  information  as of the date of
this  Prospectus  with  respect to shares of Common  Stock  owned by the Selling
Stockholder which are covered by this Prospectus. The number of shares of Common
Stock  offered  pursuant  to this  Prospectus  for the  account  of the  Selling
Stockholder  equals  the total  number of  shares of Common  Stock  owned by the
Selling Stockholder as of the date of this Prospectus.

                             Common Stock Ownership
                              Prior to The Offering

  Name of the Selling Stockholder                          Number
  -------------------------------                          ------
         Gregory L. Freeman                                666,667

         Mr.  Freeman  acquired  the shares of Common Stock which are covered by
this  Prospectus  on September 1, 1998 in  connection  with the  acquisition  of
certain  assets  of  Guardian  Protection  Products,  a  California  corporation
("Guardian  Protection"),  by a subsidiary of the Company.  Mr. Freeman was sole
stockholder of Guardian Protection.  In November 1998, the agreement relating to
this  acquisition was amended to release shares of Common Stock  previously held
in escrow  and to amend the  provisions  of the  agreement  with  respect to the
Company's obligation to issue additional shares of Common Stock in the event the
Common  Stock did not trade at $15.00 per share or more for a  specified  period
during the six-month period following  closing.  Under the agreement as amended,
unless the Common Stock trades for at least ten consecutive  trading days during
the period from  September 1, 1998 through  August 31, 1999 at a per share price
of $15.00 or more, additional shares will be issued so that the aggregate number
of shares issued in connection with this acquisition  equals $10 million divided
by the average  closing price per share for the Common Stock for the ten trading
days  ending on August 31, 1999 or such  earlier  date as may be selected by the
Company.  Any such  additional  shares  issued by the Company are not covered by
this Prospectus; however, such shares may be registered pursuant to an amendment
to the Registration  Statement of which this Prospectus is a part or pursuant to
a  separate  registration  statement  of  the  Company  filed  pursuant  to  the
Securities Act.



<PAGE>

                              PLAN OF DISTRIBUTION

         The Selling  Stockholder  has  advised  the  Company  that he may offer
Shares from time to time depending on market  conditions  and other factors,  in
one or more transactions on the NYSE, PE or other national securities  exchanges
on which the Shares are traded, or in negotiated transactions,  at market prices
prevailing at the time of sale, at negotiated  prices or at fixed prices.  Sales
of Shares may  involve (i) block  transactions  in which the broker or dealer so
engaged  will  attempt to sell the Shares as agent but may position and resell a
portion of the block as principal to facilitate the transaction,  (ii) purchases
by a  broker-dealer  as principal and resale by such  broker-dealer  for its own
account pursuant to this Prospectus,  (iii) ordinary brokerage  transactions and
transactions in which a broker solicits purchasers and (iv) privately negotiated
transactions.  To the  extent  required,  this  Prospectus  may be  amended  and
supplemented  from time to time to describe a specific plan of distribution.  In
connection  with the  distribution  of the  Shares  or  otherwise,  the  Selling
Stockholder  may  enter  into  hedging  transactions  with  broker-dealers.   In
connection with such  transactions,  broker-dealers may engage in short sales of
the Common  Stock in the course of hedging  the  position  they  assume with the
Selling  Stockholder.  The Selling  Stockholder  may also sell the Common  Stock
short and  redeliver the Shares to close out such short  positions.  The Selling
Stockholder may also enter into option or other transactions with broker-dealers
which require  delivery to such  broker-dealer  of Shares offered hereby,  which
Shares  such   broker-dealer   may  resell   pursuant  to  this  Prospectus  (as
supplemented or amended to reflect such  transaction).  The Selling  Stockholder
may  also  pledge  shares  to  a  broker-dealer   and,  upon  a  default,   such
broker-dealer may effect sales of the pledged shares pursuant to this Prospectus
(as  supplemented  or amended to reflect such  transaction).  In  addition,  any
shares  that  qualify  for sale  pursuant to Rule 144 may be sold under Rule 144
rather than pursuant to this Prospectus.

         Brokers and dealers may receive compensation in the form of concessions
or commissions from the Selling Stockholder and/or purchasers of Shares for whom
they  may  act as  agent  (which  compensation  may be in  excess  of  customary
commissions). The Selling Stockholder and any broker or dealer that participates
in the  distribution  of  Shares  may  be  deemed  to be  underwriters  and  any
commissions  received by them and any profit on the resale of Shares  positioned
by a broker or dealer may be deemed to be underwriting discounts and commissions
under the Securities Act.

         The Company has advised the Selling Stockholder that Regulation M under
the  Exchange  Act may apply to sales of  Shares  and to the  activities  of the
Selling Stockholder or broker-dealers in connection therewith.

         Pursuant to the Private  Placement and Registration  Rights  Agreement,
dated as of  September  1,  1998,  by and  among  the  Company  and the  Selling
Stockholder  (the  "Registration  Rights  Agreement"),   the  Company  will  pay
registration  expenses in connection with the  registration  of the Shares.  The
Selling Stockholders and the Company have agreed to indemnify each other against
certain civil  liabilities,  including certain  liabilities under the Securities
Act.

                             VALIDITY OF SECURITIES

         The  validity of the Shares to which this  Prospectus  relates  will be
passed upon for the Company by McGuire,  Woods,  Battle & Boothe LLP,  Richmond,
Virginia,  which serves as general  counsel to the  Company.  As of December 31,
1998,  partners  and  associates  of McGuire,  Woods,  Battle & Boothe LLP,  who
performed  services in  connection  with the offering  made by this  Prospectus,
owned of record  and  beneficially  41,824  shares of  Common  Stock.  Robert L.
Burrus, Jr., a director of the Company, is a partner of that firm.

                                     EXPERTS

         The  consolidated   financial  statements  and  the  related  financial
statement  schedule  incorporated  in this  prospectus  by  reference  from  the
Company's Amendment No. 2 to the Annual Report on Form 10-K have been audited by
Deloitte & Touche LLP, independent auditors, as stated in their report, which is
incorporated herein by reference, and have been so incorporated in reliance upon
the report of such firm given upon their  authority as experts in accounting and
auditing.



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